Estetica Magazine ASIA Edition (3/2021)

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Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

ASIA

the HairMagazine

EVENTS

Global Creative Awards:

Meet the Winners!

COLOUR

Beautiful Brunettes

with Timeless Allure

INSPIRATION

Hair Trends Propelled

by Catwalk Mania


Book your space now!

Make the most of this

unique opportunity to meet

thousands of visitors from

the industry on the show

floor, and get genuine leads.

Tel: +971 4 389 45 00

beautyworld@uae.messefrankfurt.com

www.beautyworldME.com

31 Oct – 2 Nov, 2022

Dubai World Trade Centre


Estetica n. 3/2021

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

INTERNATIONAL

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

FEATURES EDITOR

Gary Kelly

estetica.uk@lineone.net

INTERNATIONAL ADVERTISING

COORDINATOR

Monica Tessari

m.tessari@estetica.it

SALES & PR ASIA-PACIFIC

Luisa Barberis

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ESPAÑA

Elisabet Parra,

Bel M. Dolla, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto,

Clara Danubio

USA

Marie Scarano

DIGITAL

Erica Balduini, Erika Marchese,

Wilma Sommariva

Celebrity VIP Looks 4

Fashion C’est Chic! 6

Trends Beautiful Brunettes 12

Artists From East to West 20

Event Illuminare AHS 2021 26

Vision High Impact 29

international trends

From subdued

and sultry to

party diva, make

your colour

choice and live

your life to

the full.

Texture & Shape 33

However hard

you accessorise,

it’s vitally

important to

remember that

your most

essential fashion

statement is

always your

beautiful hair!


HoYeon Jung

The celebrity under the spotlight is South Korean model &

actress, HoYeon Jung. Commenting on her eclectic looks is

Singapore’s Alex Neo, Director of The Lawn Hairdressing.

Getty Images

Getty Images

HoYeon Jung shot to international stardom earlier this year when she decided to make the transition from modelling to

acting. For a girl keen to become recognised outside her own country of South Korea, the perfect opportunity arose when

she was cast to make her acting debut in the 2021 Netflix K-drama, Squid Game. She plays Kang Sae-byeok, a North Korean

defector and pickpocket who needs money to support her younger brother and track down her estranged mother. Before

Squid Game, HoYeon Jung had already enjoyed a successful career as a model. She had become known by designers as the

“red-haired Asian” and was accredited in Vogue magazine as one of Seoul’s top modelling talents of 2015. This year, she

has also become the most-followed South Korean actress on Instagram – the culmination of both her successful modelling

career and the more recent fame that Squid Game has brought to her door. When it comes to her hairstyles and general

appearance, HoYeon Jung does not shy away from experimentation – she is happy to try out an eclectic mix of looks,

ranging from classically chic through to avant-garde.

4 celebrity


ALEX NEO, SALON DIRECTOR OF THE LAWN HAIRDRESSING

All the looks here are pretty special in their own ways, but I think the look below left is the best on

HoYeon. She exudes a natural beauty and confidence and most importantly her hair style does not

overshadow her. Her natural style (far left) makes a nice silhouette, but this style makes her face

look more squarish, as there is too much emphasis on the lower jaw. Looking at other images of

her, where there are more looser waves, her face looks gentler, softer and less angular. As for the

colour I would say that being the Asian Redhead is absolutely on point for Ho Yeon, but light brown

also suits her very well as it gives her a very feminine, soft and natural energy. Finally, I would

say that the hairstylists working for Squid Game really knew what they were doing when they cut

her hair that way. It wasn’t at all flattering, so it worked so well for her character in the show!

Instagram: @hoooooyeony

This year, HoYeon

Jung has also become

the most-followed

South Korean actress

on Instagram, the

platform on which

she is a regular

contributor and

highly-regarded

influencer. To date

she has no fewer

than 23.1 million

followers on her page.

“HoYeon’s big asset is her face shape

works well with almost any hairstyle”

Getty Images

Getty Images

Getty Images


FALL

WINTER

2021/22

C’EST

Elisabetta Franchi

Laura Biagiotti Borbonese

CHIC!

Laura Castelli

Because less can always mean

more.Triangular heels, surprise

hearts, rhinestones and

strategic pearls. On the other

hand, it can take a top name

and a touch of gold

to be convinced that the

fashion cycle is never-ending.

Schiaparelli

Black Lives Matters

Sportmaz

Catwalks Photos: IMAXtree.com

Laura Biagiotti

GCDS Burberry


Bora Aksu

Bora Aksu Paul Costelloe Salvatore Ferragamo

Marine Serre Louis Vuitton Ports 1961

Schiaparelli Del Core Valli Shoes Raisavanessa

fashion

7


Kenzo

Coperni

Del Core Kway

Custo Barcelona

GCDS Louis Vuitton GCDS

FALL

WINTER

2021/22

IN-

COLORS

A break from monotony to

escape the cold and to

warm the soul. Colour

transforms like nothing else,

bringing new stimulus and

satisfaction. Sadness melts

away while fuelling the desire

to celebrate and party.

Catwalks Photos: IMAXtree.com

Louis Vuitton


Louis Coperni Vuitton

Salvatore Ferragamo

Salvatore Ferragamo

Black Lives Matters

Black Lives Matters Kway Versace

Acne gls

Louis Vuitton Bora Aksu

Kenzo


FALL

WINTER

2021/22

Vivienne Hu

COLD

WIND

Budapest

Chloe

Temperatures go arctic so

what better time to don those

eco faux furs in every shape,

style and colour? Fluffy mules

with maxi buckles? Why not!

Lush cocooning pompom

scarves contrasted with cosy

bags? Bring them all on!

Catwalks Photos: IMAXtree.com

Ports 1961

GCDS Mashama

Budapest

Chloe Tod's


Ports 1961

Chloe

Chloe Kway Chloe

Black Lives Matters Chloe

Sportmax Valentino

Burberry

Braschi

fashion

11


Beautiful Brunettes

Move over, blondies! Brunette is the hottest color trend this

season, from cappuccino to ebony and everything in between.

Brunettes are no longer dull or mousey, but rather luxurious and sensual. Just add a touch of dimension

or detail with balayage or other techniques to warm tones like cinnamon, chestnut, and caramel or cool

ones like ash, cacao, and burgundy. Ask your colorist to open up a world of possibilities!

BOHEMIAN PUNK

Raven black hair is perfect for this ecletic Bohemian look with an exotic oriental vibe. A perfect example of less being more. The finish is

smooth with an ever-so-subtle texture for some soft, touchable volume. The idea of the half-open zip accessory being used as a sort of punk

snood for the half-beehive in the back is brilliant. This image is the ultimate example of brunette hair being a highly artistic proposal of

alternative elegance.

US_Hair: Shirley Gordon @shirleyghautehair; Photo: Roberto Ligrest; Make-up David Maderich for MAC

Gary Kelly and Marie Scarano

SUNSET TO TWILIGHT

The inspiration for this collection moves from Sunset to Twilight, encompassing a Brunette Plum, Melding Copper, Red, Oranges

shaped into a bob with whispers of Violet and Blue hues. The shape of this bob is softer and moves freely with a multi-texture and

asymmetric overlay fringe. What better way to celebrate the winter season than with warmth and sophistication?

US_Hair and Styling: Nick Paganon n@nickpaganohairdesign Goldwell National Artist/Make-up: Jenny

Thomas @jennythomasbeautry @rod_novoaPhoto: @KeffMil\kkelson Jeff Mikkelson Photography

12 trends


TRUE TO YOURSELF

This look from the Go Goldwell Masterbrand Campaign says it all. This espresso brunette is the

ideal base for slightly lighter contours to fame the face. Then from the chin down a grayish-teal

sombre is both subtle and soft. Another enormous advantage is that maintenance is minimum. So

this technique makes it the perfect option for the client on the go who still wants to make a fashionforward

statement. Experiment with different hues, not only blue, but greys, reds, violets and more.

Hair: Go Goldwell Masterbrand Campaign

TAKING IT TO NEW HEIGHTS

Not your everyday updo! This look is perfect for any formal occasion. The sleek polished finish enhances

the reflections of light on the dark base. The sculpted interwoven layers lend an artful touch of

sophistication, while the runaway wisps evoke a sense of rebellion. Simplicity and complexity wrapped

up in one magically elegant coif.

US_Hair: Liza Espinoza (@modaliza2), Hair Styling: Reynaldo Achurra (@rey.salonfluxx) Hair Colour: Dianna

Lesko (@diannaleskocolourist) and Makayla (Kay) Mappa (@coloured.by.kay) for Salon Fluxx, Photo: Nohemi

Capetillo (@Noamyphotographer) Photo: Nohemi Capetillo (@Noamyphotographer) Make-up: Melissa Musseau

(@mmusse) Styling: Clare Frith Products: Moroccanoil


WILD AND WISPY

“Brunette is a colour that every colourist loves to work with – it can be filled with warmth, rich and glossy or can

be cool, creative and completely bespoke, all to suit the client, their hair vision and their lifestyle. When creating

this image, I want a colour that would work alongside the models complexion as well as the haircut, and help me

create the statement that I had envisioned. The colour created, worked so well with the lighting on the shoot, that

it showed off the multi-dimensional tones used throughout the look to give a much more creative look.”

UK_Haircut and Colour: David Murray JOICO Senior Creative Artist and member of the JOICO European

Design Team; Photographer ; Alan Keville; Make Up Artist: @talisman_makeupartist; Products: Joico

EASY DOES IT

“I love how the strong look of this a very on-trend cheekbone grazing bob complements the

beautiful brunette hair colour. Brunettes are always on trend, but for 2021 and 2022 brunettes will

be multidimensional. You will see a number of different brunette tones through the hair, giving

dimension, depth and also a reflective shine. We wanted the brunette tones to stand out and enhance

the cut, yet to look a incredibly healthy, soft, and glossy.

UK_Hair: Diana Carson, Rainbow Room International; Photographer: Michael Young; Make-up: Kirsten Baillie;

Stylist: Detroit Law

124 trends trends 125


DREAMING WIDE AWAKE

“This collection was inspired by the stillness of water and the reflection of the sky when it hit the water during the morning moon.

One of the directions I was moving towards was simplicity; soft solid hair color, white blonde, blue black, golden dark blondes and

espresso. Haircuts are precision, classic and defined,” explained Lisa Vann. The purity of this rich saturated espresso tone is almost

too perfect, so the touch of the crinkly fly-aways keeps this angelic vision grounded.

USA_Hair: Lisa Vann; Assistant Hair: Aspen Day-Flynn; Make-up: Hannah Vann all from Vann Studio, Seattle

WA Photo: David Rossa, Denver, CO; Designer Lisa Marie Lisa Marie Couture, Seattle WA

KEEPING IT SIMPLE

“Brunette is a gorgeous colour to shoot images with. It’s depth and slight mystery transpires beautifully through your images and

I love working with this hair colour. I wanted to pair the brunette with a classic, simple bob. Movement in the hair was important to

show off not only the colour, but the shape too. Brunette is a colour that suits many different skin tones and complexions due to the

different hues that run through it. Adding warmth to classic brunette works beautifully, too.”

UK_Hair: Simon Hill; Styling: Ian Todd; Photography: Chris Bulezuik; Make-up: Stacey Whittaker

trends

15


“Inspired by the concept of “NATURAL, SOFT & ESSENTIAL” to embrace the feminine, hair must have movement. The creative

direction is going back to basics for comfort and creating a harmonious balance.” This delicious cinnamon shade and long,

touchable locks gently soften the overall mood of this look.

Asia, Hong Kong_Hair: Ritz Lam @Leonardo 3 Hair Corner in Hong Kong and TEN Studio; Model: Yvette

16 trends NATURAL, SOFT & ESSENTIAL

Lorem

SMOKING HOT!

“I used Newance Fashion Brown Shades to make different colour placements throughout the hair using the Airtouch technique.

I paid special attention to the shape and structure of the head to create a seamless blend of colour. Also, this technique can

be applied to perfectly blend multiple natural brown shades, such as cool brown and warm brown; it adds translucency and

smokiness to the colour result.”

Asia, Taiwan_Hair: Autumn @ Aschön Salon; Photo: Adam @ howisadamtristan;

Make-up: Charlene charlene_makeupstudio


JUST BE WHO YOU ARE

“This image epitomises our brand; gorgeous, wearable hair, and natural makeup, so the individual

looks and feels like the very best version of themselves. This tone-on-tone effect was achieved using

a soft colour palette that complements the model’s skin-tone, whilst leaving the authenticity of her

natural root intact. To emphasise the beauty of the hair’s natural texture, colour placement was really

important. Ribbons of caramel applied from the mid-section to the tip enhance the hair’s natural

curl and movement, resulting in a sun-kissed goddess vibe - and our vision of modern beauty!”

UK_Hair: Christopher Laird, November Collective Co-Founder; Photo: Vivienne Edge; Make-up: Emma

Cantwell; Styled by Christopher Laird and Emma-Louise Cantwell

BLENDING BRUNETTES

“What I love about this image is the way the hair is dressed with the curls and texture, which really

showcases the hair colour. The shape of the hair lets us create extra dimension by layering multiple tones

of brunettes, copper brunettes, mahogany brunette and ash brunette on top of each other in a layered

system and this really created depth and texture so it wasn’t flat and dull.”

UK_Hair: Paul Dennison, Fellowship for British Hairdressing’s PROJECT: Colour Team Leader; Art Direction

and Styling: Robert Eaton; Photo: Richard Miles; Make-up: Anna Wild

trends

125


OMC ANNIVERSARY

Celebration

COCKTAIL PARTY

WELCOMING OMC MEMBERS TO JOIN US

SUNDAY 6TH MARCH @ 7PM AURORA ROOM

MELIA HOTEL, MILAN, ITALY

FOR ADDITIONAL INFO EMAIL OMC@OMCHAIRWORLD.COM

www.omchairworld.com


PRESENTS

WORLD CUP

PARIS SEPT 10 - 12 2022

ORGANISED BY:

OMC PLATINUM SPONSORS

OMC GOLD SPONSORS

OMC WORLD CUP FURNITURE SPONSOR

www.omchairworld.com


Hair Joeri Rouffa for the coverstory of Mirror Mirror Mag

From

East toWest

Beauty is in a state of continuous fluidity across the

continents and setting us new goals. Here we make

comparisions that span the entirety of the globe. Daniela Giambrone

Hair Hyunwoo Lee For 198201111959 Korea

Creativity evolves and flows into the collective sensitivity of individuals, wherever they reside. Beauty,

meanwhile, mirrors society while anticipating and summarising its characteristics through time. There’s

no doubt that hairstylists have a huge role in this creative global process, because it is also thanks to their

vision and their work that the concept of contemporary beauty is built up. Here, Estetica compares two

stylists - one from the East, one from the West, who, despite being poles apart demonstrate some very

strong connections. Out of their words a diversity emerges, one which not only characterises them, but

also highlights how universal the language of beauty really is - regardless of space and time. Here are

Korean, Hyunwoo Lee and Belgian, Joeri Rouffa's answers to exactly the same set of questions:

20 artist


What does ‘hair’ mean to you?

HWL: It is my past, present and future. It is everything to me.

JR: What I find really interesting is that hair is always itself. Let me explain: I love the fact of being able

to transform it - sculpt and create the most eccentric and crazy styles - but that it always return to its

natural state of origin.

What is the most interesting aspect of being a hairstylist?

HWL: The current focus of Korean hairstyling has really shifted. When I started this job, I tended to do

research and study overseas designers, I was influenced by them. Today Korean hairstylists have

improved and know how to create really innovative and original looks.

JR: Being able to transform a model for a photoshoot and then bring her back to her original identity at

the end of the session.

What future do you predict for hairdressing?

HWL: Korean hairdressing is not as developed as in Europe or the USA, I expect a continuous

evolution, which will allow us to go on experimenting with how we work.

Hair Hyunwoo Lee for GQ Korea

Korean

Avant Garde

Hyunwoo Lee is a hair

artist based in Seoul.

Having discovered

his passion for hair

and beauty at a tender

age, he immediately

started working in

salons and shortly

after in the fashion

world. Encouraged by

this environment and

its experiences, Lee

started working as an

independent artist in

2016. His attentive eye

for the latest trends

and interest in the

people who surround

him are the main tools

of his work: bold and

groundbreaking, but

with a great poetic vein.


JR: There are so many opportunities out there and I feel that we are experiencing an era in which each of us has their

own opinion and wants to do things our own way. When you walk through the streets of Paris or New York you see all

sorts of hair looks, from vintage to punk, from smooth to super textured. I think the future of is heading towards the

individual expression: everyone chooses what is best for them

How are standards of beauty changing?

HWL: I think today’s standards are more oriented towards uniqueness. In the past, the models were selected from

agencies and they were all tall and slim. Today, the great fashion houses seem more interested in focusing on ordinary

people, even if they do not represent the stereotypes of ‘perfection’.

JR: I definitely perceive a change, models now represent the common people more. Consumers must be able to recognize

themselves in images in magazines and fashion shows. I think the iconic models of the past are disappearing. This makes

me think about how to change fashion by using models which encapsulate all interpretations of beauty.

European

Vibes

Joeri Rouffa is a

hairstylist based in

Antwerp who worked

on the most

prestigious fashion

magazines such as

Vogue, V Magazine,

Harper's Bazaar and

Elle. His work conveys

a sense of true passion

that really puts

hairdressing to the

test. Together with a

methodical attention

for quality, detail and

technique. Joeri's hair

looks are always

impeccable - right to

the finish - and are

marked by a very

personal use of colour.

Hair Joeri Rouffa for MIrror Mirror Mag


Hair Joeri Rouffa for L'Officiel Paris

Hair Hyunwoo Lee for Harper's Bazaar Korea

In your opinion, is it possible to create ‘everyday’ Avant Garde?

HWL: This is the problem all hairstylists face. Generally, stylists are forced to stay within certain limits,

and often advertising requires natural hair, so attention is on the product to be sold. However, I believe it

is important to define what is meant by ‘everyday’ people. Only very few people lead cutting-edge lives,

most need to conform to the demands of their daily lives. It only through breaking those ties of

conformity that you can ever think about change.

JR: Of course! Some ‘everyday’ people can carry off an Avant Garde cut very well. I think it immediately

makes them become even more interesting.

Hair Joeri Rouffa for Keune Hair Cosmetics

Hair Joeri Rouffa for Keune Hair Cosmetics

Hair Hyunwoo Lee for GQ Korea

Hair Hyunwoo Lee for Angel Chen Studio A/W 2021 Campaign

artist

23


Umily by RuCOR

Advertorial

Hidetaka

Yoshikawa

Chairman & C.E.O. of Takara Belmont,

Hidetaka Yoshikawa, speaks to Estetica

about why 2021 has been such an

important year for this hugely important

international corporation.

In this interview,

Mr Yoshikawa

stresses the

importance of

helping to realise

a sustainable

society through

business, while

enabling people

everywhere to

live a fruitful and

beautiful life.

W

e at Estetica Asia are

delighted to be able to

publish this exclusive

interview with the

Chairman & C.E.O.

of Takara Belmont,

Hidetaka Yoshikawa.

He discusses past, present and some

very exciting plans for the future!

Estetica: Mr. Yoshikawa, please

remind our readers why this year

has been so exciting and significant

for you all at Takara Belmont?

Hidetaka Yoshikawa: It’s because

we have been celebrating our 100th

anniversary - on October 5 2021, to

be exact! We see this celebration as a

tribute to everyone who has

supported us and used our products

over the years, including of course

our very important customers in the

hairdressing & beauty industry. We

would like to take this opportunity

to extend our sincere appreciation

to everyone concerned.

Please give us an insight into

Takara Belmont’s story so far.

We started off a century ago as a

small foundry with only several

employees in the industrial area

known as the “Manchester of the

East” in Osaka. Over the years the

company moved with the times and

expanded its business under the

motto of “supporting the beauty and

health of people”, going on to make

major inroads into the global

market and the industries of dental

& medical equipment and beauty, as

well as by developing cosmetics.

Today, we have grown into a

company that sells products in more


than 120 countries around the world.

The company now has overseas

subsidiaries in 12 countries, and

sells hairdressing- and medicalrelated

products to hairdressers,

beauticians, nail artists, dentists and

doctors in the world. The products

sold overseas include hair salon

equipment brand-named “Takara

Belmont,” hair salon exclusive

professional cosmetic products

named “LebeL” and “ESTESSiMO,”

and dental and medical equipment

called “Belmont.”

Which was your most recent hair

product launch?

In October we launched LebeL

ONE in Japan. It’s a full hair care

range centred around a shampoo

Horos

innovation based on cutting-edge

stem cell research. The philosophy

behind the range is that a habit

repeated every day has the power

to change the future of your hair.

Through daily home care and

professional salon care, you will

achieve a self-moisturizing scalp

and achieve truly beautiful hair.

Can you be more specific about

how Takara Belmont works with

our industry?

Takara Belmont, which entered the

hairdressing field by producing

barber chairs, has expanded the

scope of its business to manufacture

and sell salon chairs, shampoo units,

hair processors, beauty equipment,

and cosmetic products for hair, skin

and nail care. Moreover, the company

designs hair salons and provides

counselling on the management of

such salons, including technical

instructions for their staffers, thus

supporting the management of hair

salons on various levels.

The last couple of years must

have been quite challenging for

you, as it has been for all the

hair and beauty industry.

The need for society to maintain

social distancing and avoid physical

contact due to the COVID-19

pandemic was of course a major

problem for the hair & beauty

industry. Despite these times of

great uncertainty, our mission is to

ensure the safety and wellbeing of

those people in any workplace

where physical contact is required.

We will also continue to contribute

to all the industries we work with

through tireless efforts and

unlimited resources of creativity.

What about the NEXT 100 years?

"Rise into beauty, Walk into life."

As our centenary commemorations

come to their close, Takara Belmont

has defined in its corporate purpose

how the company should aim to

contribute to society over the next

100 years. It is human beings’

universal goal to get pleasure from

having beauty in their lives. Takara

Belmont sees responding to this

universal desire as its permanent

corporate purpose. Furthermore, all

the Takara Belmont group companies

will join forces and continue to

take on the challenge of further

contributing to the development

of the industries of our customers,

squarely address the realization of

a sustainable society through our

business, and help people everywhere

live a fruitful and beautiful life.

We know Takara Belmont is

always very mindful of the

importance of sustainability and

protecting the environment.

Can you tell us about any special

initiatives on this subject?

We started a project called

“Re:bonis” with the goal of creating

MILK by Ura

new value by eliminating waste

synthetic leather from our own

factory during the manufacturing

process of chairs. This project

utilises approximately 140 types of

waste synthetic leather in various

colours by giving them new usage

and value, both inside and outside

the company. Also from the

perspective of achieving Sustainable

Development Goals, we use

excellent biodegradable cleaning

ingredients for our new shampoo

LebeL ONE to protect precious

water resources. In addition, by

cutting the cleaning component by

30% and shortening the rinsing

time, we can expect to save about

8.8% of water wastage, with a

predicted annual water saving of

4,726 tons.

Finally, Mr. Yoshikawa, please can

you remind us about your very

exciting news for 2022?

Yes! We have decided to hold the

international beauty festival – the

Takara World Business Congress

2022 (TWBC2022) at the Pacifico

Yokohama in Japan. We had

planned to hold “TWBC2021

in 2021, however, due to the

coronavirus pandemic, it was

inevitably cancelled. After careful

consideration, we have decided

to hold it on November 21st and

22nd 2022. We are planning to

participate not only at the venue

but also online. Please look forward

to it. Further details will be

announced on our website as and

when they become available.

Thank you for talking to us,

Mr. Yoshikawa.

“Re:bonis” is a

project with the

goal of creating new

value by eliminating

waste synthetic

leather during the

manufacturing

process of chairs.

interview

25


Illuminare

AHS 2021

Held on the 9th and 10th October, 2021 Virtual

Alternative Hair Show was a dazzling success, watched

by an audience spanning every corner of the globe.

This year’s Alternative Hair Show was held in a digital format – an excellent decision by the organisers, as it

overrode any problems caused by the ongoing travel restrictions which continue to cause such disruption to

the many international visitors who generally love to participate at the event in-person. The two-day event was

presented by Alternative Hair Founder, Tony Rizzo and Worldwide President, Anthony Mascolo and was

broadcast from the grounds of a quintessential English country house, blending traditional design with

futuristic concepts. As always, all proceed from the show so to support The Alternative Hair Charitable

Foundation and Blood Cancer UK. Sponsors for this year’s Alternative Hair Show were Premier Sponsor:

Wella; Charity Sponsors: TIGI, Infringe, Linda Hair, Sun Sea and AH products.

The digital format did nothing to distract from the anticipation and excitement felt by the thousands industry

professionals who participated; furthermore, the virtual format enabled the participating artistic teams to take

their creativity to an even higher level showing the international audience an incredible level of both

imagination and technical skill.

26 events


THE VISIONARY AWARD FINALS

Day One was dedicated to the Visionary Award Finals, which have now become so popular that it was felt

they warranted their own show time. A first this year was also the New Visionaries Video Show, which gave

past finalists and winners of the Visionary Award the opportunity to create their own, amazing show.

Everyone who participated agreed that the Video show was a valuable addition to the event’s proceedings and

that it will doubtless have an exciting future.

New

Visionaries

Show

2021

SHOW 1

Chrystofer Benson - USA

Carlos Valiente - Spain

Eva Stromblad - Sweden

Danilo Giangreco - UK

Ahkim Anthony Tan - Australia

WINNERS:

Viktoriia Vradii- Ukraine Cut & Colour

Alla Tkaciuk- Moldova Mens

Chen, Kuan Lin- Taiwan Avant-Garde

SHOW 2

Mirko Schioppa - Italy

Francois Evequoz - Switzerland

Karoliina Saunders - UK

Valeria Barba - Italy

Christian Rios Torres - Spain

SHOW 3

Viktoriia Vradii - Ukraine

Nuru Marcus Perkins - UK

Ryuta Tomono - Japan

Lucian Busuioc - Romania

Gorka Nevado - Spain

RUNNERS UP:

Sophie Hung- China Cut & Colour

Ayoze Medina- Spain Mens

Linda Schuster- Sweden Avant-Garde-

SHOW 4

Joseph Ferraro - UK

Luigi Martini - Italy

Rafael Bueno - Spain

Shogo Ideguchi - Japan

Pino Troncone - Italy

SECOND RUNNERS UP:

Stephen O’Driscoll- Ireland Cut & Colour

Yu Wei Chuang- Taiwan Mens

Raluca Horvat- Romania Avant-Garde

ANNE VECK

CARLO BAY

GOGEN

SEBASTIAN PROFESSIONAL

KLAUS PETER OCHS

SANRIZZ

MARIO KRANKL

KEN ZHOU ACADEMY

TIGI INTERNATIONAL CREATIVE TEAM

MIKEL LUZEA

Unt, idus volest,

consequi quatati

buscillent quibus,

optatior sim re

ratquae perciissus

seque nonet pore,

nihici de eost hil idite

cum hilitatio.

Aximporum.

THE ALTERNATIVE HAIR SHOW 2021

On Sunday the Alternative Hair Show was a display of truly outstanding presentations, translating this year’s

theme: ILLUMINARE.

Each year the support and devotion given by the fantastic hairdressing teams is both inspiring and humbling.

Despite the difficult times through which we’ve all lived, these amazing teams did everything within their power

to create entertaining, high quality presentations showing their finest work. There was no limit to their artistry

and the audience watching live was treated to an extraordinary experience.

SHOW 1

Sanrizz ”Blue Sky”

Klaus Peter Ochs ”Mars Mania”

Anne Veck ”Life At The End Of The Tunnel”

Carlo Bay ”Contemporary Lights”

SHOW 2

Saco ”Nuance”

Mikel Luzea ”Spiky”

Sebastian ”Phantom”

Ken Zhou ”Tribute to Beidou”

Gogen ”Reflex”

Robert Cromeans ”A Face In The Crowd”

SHOW 3

Petra Mechurova ”Strings Of Love”

Stevo Pavlovic ”Roots”

The Altieri ”California Dreamin’”

Babicz ”Crystal Fragility”

TIGI Creative Team ”Metamorphosis”

SHOW 4

Laszlo Hajas ”Desire For Freedom”

Rudy Mostarda ”Relume”

Beauty Underground ”Matilda”

Mario Krankl ”Garland & Tinsel”

Dmitry Vinokurov ”Elysium Of My

Thoughts”

If you missed the show you can still watch it at https://alternativehair.org/ahs-2021-shows/ where you can also make donations to Fighting Leukaemia.


Easy to style and maintain,

Don’t ever under-estimate

the strength and allure of

short, precision-cut hair

that’s been coloured to

perfection. This stunning

image is absolute

confirmation!

High

impact

29 vision

Creative Direction: Aldo Coppola

Hair: Stefano Lorenzi

Photo: Giacomo Licheri


Violet hair: Who dares wins!

What better way can you think of

to take the hair world by storm!?

(this page): Hair: Adrian Gutierrez

Photo: Damien Carney

Make-up: Joanne Gair

Styling: Nikko Kefalas

(facing page): Chloe Ng @Mainstage

Hairdressing, Bronze Winner New Talent

Colorist of the Year at the Goldwell

Global Creative Awards, 2021


“It’s a definite fact that

the colour intrigue always

comes from the contrast”

adloremter

31 125

vision


Does your hair suit your

personality? There’s no question

in these girls’ minds! What they

see in the mirror is what they feel

inside - the joy of being

themselves.

Hair: Shi-Han-Zhou @Eros Hair Styling,

Silver Winner Avant Garde Stylist of the

Year at the Goldwell Global Creative

Awards 2021

32 vision


MODA

INT’L

Hair: Adrian Gutierrez/Photo: Damien Carney/Make-up: Joanne Gair/Styling: Nikko Kefalas

TEXTURE

&

SHAPE


AN ARTISTIC MEDIUM

Historically hairstyles have taken on many connotations: from an insignia of social status as in elaborate 17th-century

wigs, to Lady Godiva’s eroticism, to the bobbed feminists of the 1920s, to Hair the Musical of the hippie counterculture and

sexual revolution of the late 1960s. Today’s hairstylists are a new breed who embrace hair as a blank canvas and sculptural

medium, pushing the limits of their creativity, also thanks to innovative products, tools and techniques. A contemporary

reflection of the 21st-century individualism.

Storicamente le acconciature hanno assunto svariate connotazioni: a partire da simbolo dello status sociale come nelle

elaborate parrucche del XVII secolo, all’erotismo di Lady Godiva, alle femministe con il carré degli anni ’20, fino a Hair,

il musical della controcultura hippie e della rivoluzione sessuale alla fine degli anni ’60. Gli hairstylist di oggi sono una

nuova generazione che abbraccia i capelli come una tela bianca e un mezzo scultoreo, spingendosi oltre i limiti della propria

creatività, anche grazie a prodotti, strumenti e tecniche innovative. Uno specchio dell'individualismo del XXI secolo.

Historisch gesehen haben Frisuren viele Konnotationen:

aufwendigen Perücken des 17. Jahrhunderts, über

Feministinnen der 1920er Jahre bis hin zu Hair, dem

Revolution der späten 1960er Jahre. Die Hairstylisten

das Haar als Leinwand und skulpturales Medium

überschreiten, nicht zuletzt dank innovativer

Eine zeitgenössische Reflexion des

von Insignien des sozialen Status, wie in den

Lady Godivas Erotik und den Bobs der

Musical der Hippie-Gegenkultur und sexuellen

von heute sind eine neue Generation, die

begreifen und dabei die Grenzen ihrer Kreativität

Produkte, Tools und Techniken.

Individualismus des 21. Jahrhunderts.

Historiquement, les coiffures ont eu différentes

interprétations. De la représentation du statut social,

comme au XVIIème siècle, à l’érotisme de Lady Godiva ; du féminisme avec le carré des années 20,

jusqu’à Hair, la comédie musicale symbole

des contestations hippies et de la révolution sexuelle des

années 60. L’hairstylists d’aujourd‘hui aborde

la coiffure comme une nouvelle toile vierge.

A la fois peintre et sculpteur, il repousse les

limites de sa créativité grâce à de nouveaux produits, de

nouveaux outils et de nouvelles techniques

innovantes. La coiffure, un miroir de l’individualité du

XXIème siècle.

Históricamente, los peinados han

estatus social como en las elaboradas

las feministas de la década de 1920,

sexual de finales de la década de

adoptan el cabello como un lienzo

de su creatividad, también gracias

Un reflejo contemporáneo del

adquirido muchas connotaciones: desde una insignia de

pelucas del siglo XVII, hasta el erotismo de Lady Godiva,

Hair the Musical de la contracultura hippie y la revolución

1960. Los estilistas de hoy son una nueva generación que

en blanco y un medio escultórico, empujando los límites

a productos, herramientas y técnicas innovadoras.

individualismo del siglo XXI.

Art Direction: Beata Bourillon

& Pascal Latil

Hair: C. Coifier, S. Tesevic

and C. Théophile

Photo: Pascal Latil

Make-up: Johanna Pariente

Styling: Sylvie Théophile


Hair & Styling: Salon Sergio Molina

Photo: Marius Uzoni

Make-up: Gara de Zuppo

Hair: Lorems Ipsums

Photo: Aleglie Brazzoff

Make-up: Pico Pallo e sister

Styling: Alpibel Dladoirasuta

Products: Sumaimei Prof


Hair: José García Benítez @Kumenhair

Photo: David Arnal

Make-up: Raúl Castaño

Styling: Eunnis Mesa

Products: Revlon Professional


Hair: Manuel Mon

Photo: Bernardo Baragaño

Make-up: Lorena Fernández

Products: Revlon Professional


Hair & Styling: Salon Sergio Molina

Photo: Marius Uzoni

Make-up: Gara de Zuppo

CLEAR-

CUT

Hair: Jason & Charlie Miller

Photo: Jason Miller

Make-up: Lauren Gollan

Make-up Academy

Art Direction: A. Abei,

J. Del Luca, M. Lamberti

Hair: Gogen Team

Colour: Gina Rossi

Photo: Alessandro Abei

Make-up: Claudia Ferri

Styling: Edoardo De Giorgio


Hair & Styling: Shelley Lane

Photo: Dan Thomas

Make-up: Roseanna Velin


Hair: Anja Zurawski

Photo: Sabine Dräger

Make-up: Hanna Abts


Art Direction: Hair: Lorems Christophe Ipsums Gaillet

@Haute Photo: Coiffure Aleglie Française Brazzoff

Hair: Baptiste Make-up: Santens Pico Pallo e sister

Photo: Pawel Styling: Willig Alpibel & Kamil Dladoirasuta Cichon

Make-up: Products: Izabela Szelagowska Sumaimei Prof


Art Direction: Andrew Smith

Hair: A. Smith, M. Calzavara,

A. Croci, D. Avellini

Photo: Kamil Strudzinski

Make-up: A. M. Negri Brida & A. Croci

Styling: Valentina Di Pinto


Hair & Make-up: Pelsynera

Photo: Oliver Viladoms

Styling: Laura García Baena

Hair: Imanol Oliver

Photo: David Arnal

Make-up: José Méndez

Styling: Imanol Oliver & Mari Conesa

Hybrid bobs, pixies and mullets remind us

where we came from, where we are today, and

what we can aspire to in the future.


Hair: Angelo Seminara,

Goldwell Global Ambassador

Colour: A. Seminara &

Takashi Kurokawa

Photo: Txema Yeste

Make-up: Laura Dominique

Styling: Niccolò Torelli


Hair: Christine Alves

Photo: Maurizio Pighizzini

Make-up: Margaux Malte

Styling: Roxane Scudier

Creative Direction: Simon Ellis

@Schwarzkopf Professional

Hair: Essential Looks Team

- Arjan Bevers, Tyler Johnston,

Lesley Jennison


Art Direction: Francesco Arancio

Hair: Sabrina Randazzo,

Rosanna Dentici, Giovanni Galeota

Photo: Desirèe Di Bella

Make-up: Maria Luisa Daidone

Products: Alfaparf Milano


A TRIPPY

GROOVE

Hair: Rodrigo Araneda

Photo: Martin Tremblay

Make-up: Marika D'Auteuil

Styling: S. Bernard & A. Simard

Products: Denman

Hair: Hairstudio Infinity,

Gold Winner Salon Team of the year,

Goldwell Global Creative Awards

Photo: Petra Holland

Make-up: Gerdien van Westen

& Esmee De Mey

Hair: Carlos Alvares @Trademark Salon,

Silver Winner Editorial Colorist of the year,

Goldwell Global Creative Awards


Hair & Styling: Xaro Ferri

Photo: Juanjo Martín

Make-up: Karla Rillo

Hair: Mirko Schioppa

Photo: Marco Barbaro

Make-up: Cinzia Carletti

Styling: Carolina Turra


Hair & Styling: Anna Barroca

Photo: David Arnal

Make-up: Anna González


Hair: Elle Broadhurst

Colour: Kristie Kesic

Photo: Georgia Wallace

Make-up: Gemma Elaine

Styling: Lucia Josephine

Creative Direction: Simon Ellis

@Schwarzkopf Professional

Hair: Essential Looks Team

- Arjan Bevers, Tyler Johnston,

Lesley Jennison

Sophisticated color

contrasts can be stark

or stealthy on a sleek

finish. Letting the light

bring it to life.


Hair & Make-up: Pelsynera

Photo: Oliver Viladoms

Styling: Laura García Baena


Art Direction: Stefano Bugada

Creative Direction: Emiliano Fratarcangeli

Photo: Max Valerio

Make-up: Roberta Siani


Art Direction & Styling: Robert Eaton

Hair: Fellowship Project Colour Team

Photo: Richard Miles

Make-up: Anna Wild


Hair & Styling: Shelley Lane

Photo: Dan Thomas

Make-up: Roseanna Velin

Hair: Manu Aroa

Photo: Ruben Dario

Make-up & Styling:

Carlos Escalante

TIES THAT

LIBERATE

Hair: Paige Cameron

@Cobelle Creative Salon

Photo: Georgia Wallace

Make-up: Gemma Elaine


Hair: Ivan Rodríguez

Photo: Jell Loya

Make-up: Thessa Peralta

& Greg del Toro

Styling: Roberto de la Nuva


Art Direction: Hooker & Young

Hair: Fame Team

Photo: Michael Young

Make-up: Kirsten Baillie

Styling: Bernard Connolly


Hair: Brandon Messinger

Photo: John Rawson

Make-up: Priscilla White

Styling: Jamie Russell

Products: Denman


Art Direction: Sam Burnett

Hair: Fellowship Project X Team

Photo: Ben Hards

Make-up: Coco Hirani

Styling: Masha Mombellie

Products: Goldwell and KMS


Braids are

always an

outstanding

protagonist. A

fashion-forward

manifesto. An

avant-garde

twist and shout.

Hair: Anja Zurawski

Photo: Sabine Dräger

Make-up: Hanna Abts

Art Direction & Hair: Marco Iafrate

Photo: Lorenzo Sampaolesi

Make-up: Massimo Palasciano


Hair: Alexander Kiryliuk

Hair: @SK Lorems Style Barcelona Ipsums

Photo: Aleglie David Brazzoff Arnal

Make-up: Pico Miguel Pallo Silva, e sister

Styling: Natalia Alpibel Sidorova Dladoirasuta

Products: Styling: Agata Sumaimei Karobka Prof


Hair & Make-up: Hairkrone

Photo: David Arnal

Styling: Visori Fashion Art

Products: Wella Professionals

Art Direction: Christophe Gaillet

@Haute Coiffure Française

Hair: Baptiste Santens

Photo: Pawel Willig & Kamil Cichon

Make-up: Izabela Szelagowska

MEDUSA

VIBE

Art Direction: Jo Capelli &

Alessandro Galetti for Art Hair Studios

Hair: Elisa Ferrari

Photo: Severino Orlandi

Make-up: Prolab Agency

Styling: Angela Marcato

Products: Wella


Art Direction: Jo Capelli &

Alessandro Galetti for Art Hair Studios

Hair: Elisa Ferrari

Photo: Severino Orlandi

Make-up: Prolab Agency

Styling: Angela Marcato

Products: Wella


Hair: Sean Chiu @M Plus Salon,

Gold Winner Avant Garde Stylist of the year,

Goldwell Global Creative Awards


Hair & Make-up: Pelsynera

Photo: Oliver Viladoms

Styling: Laura García Baena


Even within the

apparent randomness

of chaotic complex

systems, there are

underlying patterns,

interconnectedness.

Hair: Arjan Bevers @Avanti

Hairprofessionals

Photo: Andrew O’Toole

Make-up: Mireille Bevers Brunt

Styling: Luca Termine

Hair: Brandon Messinger

Photo: John Rawson

Make-up: Priscilla White

Styling: Jamie Russell

Products: Denman


Art Direction: Sam Burnett

Hair: Fellowship Project X Team

Photo: Ben Hards

Make-up: Coco Hirani

Styling: Masha Mombellie

Products: Goldwell and KMS


Hair: Naomi Brooks @The Hair Sanctuary

Photo: Desmond Murray

Make-up: Nikki Bassy


Hair: Aurora Ramos Ramos

Photo: Jhow Ferso

Styling: Ivanna Mestres Ibiza

Hair: José García Benítez

@Kumenhair

Photo: David Arnal

Make-up: Raúl Castaño

Styling: Eunnis Mesa

Products: Revlon Professional

PANACHE

APLENTY

Hair: Viktoriia Vradii

Photo: Aleksandr Chernega

Make-up: Svetlana Sharapova

Styling: Irina Dzhus


Hair: Mikelah-Jayde Riley Studio

Photo: Aaron McPolin

Make-up: Ashley Brockman

Styling: Rebecca Paterson


Hair: Jean-Jacques Ayache, Vanessa

Giani & Martyn Foss-Calder for JLD

Photo: Vivienne Balla

Make-up: Elsa Durrens

Styling: Fabrice Leonard


Hair: Angelo Seminara,

Goldwell Global Ambassador

Colour: A. Seminara &

Takashi Kurokawa

Photo: Txema Yeste

Make-up: Laura Dominique

Styling: Niccolò Torelli


Art Direction: Simon Shaw,

Wahl Global Artistic Director

Hair: Fellowship Project Men Team

Photo: Ayo Banton

Styling: Dynamite Terrace Menswear

Creative and Art Direction:

Miquel García Cotado

Hair: Revlon Professional Artistic Team

Photo: Miguel Reveriego

Make-up: Dani Rull

The quiff: variations on a theme. The perfectlypunk

crest, the less-is-more pixie, and catching

the perfect wave. Color highlights and low-lights

play a role as well.


Creative Direction:

James Longagnani

Art Direction: Manuel Sunda,

Angelo Rosa Uliana

Photo: Fulvio Maiani

Products: Wella

Creative direction:

James Longagnani for

James Hair Fashion Club

Art direction: Manuel Sunda,

Angelo Rosa Uliana

Hair: A. Spaggiari,

G. Mastriani, N. Canario

Photo: Fulvio Maiani

Styling: Federica Reali

Products: Wella


Hair: Klaus Peter Ochs

Products: Wella Professionals,

Hairdreams


ENERGY

WAVES

Hair: Emmanuel Esteban

& Sofia Geideby

Photo: Vishal Baharani

Make-up: Orlando Martín

Hair, Photo & Styling:

Keith Bryce, Finalist NAHA 2021

Make-up: Marie Fuentes

Art Direction: David Katchadourian

& Pascal Latil

Hair: Alexandra Grey Team

Photo: Pascal Latil

Make-up: Marian Miteva

Styling: Veronique Suchet

Products: Schwarzkopf Professional


Hair: Shi-Han-Zhou @Eros Hair Styling,

Silver Winner Avant Garde Stylist of the year,

Goldwell Global Creative Awards

Hair: Marcela Blechová @Salon TOP,

Bronze Winner Avant Garde Stylist of the year,

Goldwell Global Creative Awards


Art Direction: François Mazeau

for Intercoiffure

Hair: N. Astruc, A. Baz, D. Cognin,

V. Moutault, D. Suquet, P. Thénard

Photo: Yves Kortum


Art Direction: Hooker & Young

Hair: Fame Team

Photo: Michael Young

Make-up: Kirsten Baillie

Styling: Bernard Connolly


Hair: Galina Sardaryan

Photo: Yakovenko Volodymyr

Make-up: Ksenia Erneva

Styling: Andrey Projeev


DISCOVER

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Gradients

of Reality

W

For the 5 th consecutive year, KMS has been

the hair sponsor of the Redress Design

Award, an event which supports sustainable

activities in the community and which took

place in Hong Kong in September.

ith nature a continuous

source of inspiration for

us all, KMS is dedicated

to promoting and raising

industry awareness on the

importance of environmental

protection. This is just one of

the many reasons why the brand

continues to be so supportive of the

Redress Design Award. KMS Guest

Hairstylist and International

Session Stylist Marco Chan led

KMS Hong Kong Artist Team

Anthony Cheng and Jonas Chan in

the creation of two outstanding

looks entitled ‘Gradients of Reality’,

inspired by the aesthetics of

cyberspace. These striking, yet

simple hairstyles brought the

finalists’ beautiful garments into

crisp focus, highlighted against a

backdrop of gradient light. This

represented the ether of the virtual

world and highlighting the need for

creative solutions towards circular

design, which will help ease the

mounting levels of textile waste

around the globe.

KMS Facebook | Instagram:

kmshairHK

Look 1:

START: Apply ADDPOWER

Thickening Spray on the

towel-dried hair to instantly

moisturize and detangle.

STYLE: Apply THERMASHAPE

2-in-1 Spray to provide fullness

and matt texture. It creates just

out of the ocean texture and

enhances waves.

FINISH: Apply HAIRSTAY Working

Hairspray to provide a touchable,

moveable finish.

Look 2:

START: Apply MOISTREPAIR

Revival Creme evenly on hair and

gently work through. This will reduce

frizz to prep hair for styling.

STYLE: Apply HAIRPLAY Liquid Wax

onto the hair and then blow dry for

malleable movement. It styles like

a wax which provides flexible support

with shine.

FINISH: Apply HAIRSTAY Molding

Pomade and MOISTREPAIR Hydrating

Oil to add shine for the hair style.

products

81


Advertorial

Goldwell is thrilled to

announce two exciting

new additions to its

professional haircare

product range:

Dualsenses Bond Pro

and LightDimensions.

Bespoke

Care Solutions


DUALSENSES BOND PRO FROM GOLDWELL

Dualsenses Bond Pro is an intensive, new range of 5 professional haircare

products specifically created to provide instant strength and resilience for weak,

fragile hair that is prone to breakage. It instantly reinforces and restructures hair

from roots to ends, proving beyond a doubt that strong is the new beautiful!

Dualsenses Bond Pro works like your own emergency responder, rescuing even

the most frail hair strands without weighing them down. It’s your dream ticket to

waving goodbye to the horrors of hair breakage and those dreaded split ends.

How is it Different?

Dualsenses Bond Pro contains a special innovative Inter-Amino-Bond Builder,

which fortifies hair from the inside out. Peptides and amino-acids penetrate the

hair cortex, specifically targeting the damaged areas, making the hair fibre

stronger and more resilient. Meanwhile, Goldwell’s proprietary MicroPROtec

Complex distributes all the essential ingredients quickly and evenly for results

you can instantly see and feel.

New Dualsenses

Bond Pro Includes:

Fortifying Shampoo to instantly

deliver structure and care for weak,

fragile hair;

Fortifying Conditioner to

immediately create stronger hair

with visibly less breakage and

protection against further damage

when brushing or combing;

60sec Treatment to instantly

strengthen the hair fibre by up to

100% in 60 seconds, preventing

breakage and split ends and sealing

the cuticle for smoothness and

protection;

Repair & Structure Spray to smooth

the hair surface and to prep it for

styling and providing long-lasting

cuticle protection and day-to-day

resilience;

Day & Night Bond Booster to

impart long-term strength and

stability to each hair strand – the

ultimate strengthening tool with

the highest concentration of Inter-

Amino-Bond Builder in the range.

LIGHTDIMENSIONS FROM GOLDWELL

Introducing LightDimensions from Goldwell: a whole new dimension of

lightening opportunities for professional stylists. This new family of products is

characterised by Goldwell’s unsurpassed technologies and now includes powerful

lifting performance of up to 9+ levels and the most flexible free-hand solutions to

create any shade, any technique with any level of lift.

The LightDimensions product range with integrated BondPro+ Technology is

perfectly matched for individual customization. Choose from the SilkLift high

performance lighteners with integrated IntraLipid Technology and

SilkProteinComplex for perfect conditioning; or choose the multi-purpose

lightener Oxycur Platin for the most powerful lifting performance available within

the LightDimensions range. SilkLift and Oxycur Platin are formulated with

Goldwell’s signature BondPro+ technology to respect and protect the natural hair

structure.

SILKLIFT provides the best hair condition after a lightening service compared to

leading competitors, resulting in ultra shiny, soft and smooth hair. Mix and match

between four different lightening powders and customize the consistency by

simply adding the Goldwell System Thickener.

OXYCUR PLATIN delivers its most powerful lifting performance at lightning

speeds. This multi-purpose lightener offers up to 9+ levels of lift for the lightest

results within the LightDimensions range for any technique or service that

requires the brightest effects possible.

Goldwell’s Greener, Cleaner Carbon Footprint

The new SilkLift packaging has been transformed from a plastic box to a pouch.

With this new packaging incl. the folding box the total amount of plastic was

reduced by 80% and additionally the waste volume was reduced by 85%. All folding

boxes are produced out of FSC certified material under climate-neutral conditions.

For further information about Goldwell visit www.goldwell.com

products

83


Big Award

Scoop for Asia!

One of the many highlights of the Kao

Salon Virtual Experience this Autumn was

the Global Creative Awards evening with

the live announcement of the final winners.

(top): Avant Garde Stylist of the Year Gold Winner

• Sean Chiu (Hong Kong)

(bottom): New Talent Colourist of the Year Bronze Winner

• Chloe Ng (China)

T

he success by hair

professionals in Asia at

the Global Creative

Awards was outstanding,

with them scooping

FIVE awards! We have

interviewed the winners:

➤ AVANT GARDE STYLIST

OF THE YEAR GOLD WINNER

• SEAN CHIU (HONG KONG)

Why was it important for you to

enter the Global Creative Awards?

I found it allowed me to expand my

horizons through learning from

different stylists and it was a good

platform for all of us to learn from

each other globally.

Do you think it’s important to

enter international competitions

like this?

Yes, I do. I promise myself to always

try and be the best I can. Also, it

allows more hair professionals to

create, to challenge themselves and

to express what ‘hair’ really means.

How did you feel about this being

a virtual experience?

‘Virtual’ has been the only way to

keep things happening. I felt great,

but if it had been a live event, that

would have been perfect.

What was the inspiration behind

the images in your collection?

It was based on the time being

affected by Covid. Everything has a

cycle we just need to embrace the

present and be patient for the great

times ahead.

Are there any friends or colleagues

that you’d like to thank for helping

support you on this journey?

I would like to thank Goldwell, my

family, my photographer Kenneth

and M PLUS salon for supporting

and helping me with ideas

throughout this journey.

➤ NEW TALENT COLOURIST

OF THE YEAR BRONZE

WINNER • CHLOE NG (CHINA)

What do the Global Creative

Awards mean to you and how do

you felt about winning an award?

This has been an amazing

opportunity to gain some great

recognition for my work as a hair

professional and colourist. When

I heard my name called out at the

awards ceremony, I felt so happy

and excited!

Why do you think international

competitions are important?

Yes, because you can gain

international recognition, be known

by more people and gain more

professional knowledge from being

part of it.

Explain a bit more about your

winning collection and your

inspiration behind it.

Once I saw a picture of a fruit

vendor. The colour combinations on

his stall in the picture gave me an

incredible sensation, so I decided to

include those colours in my work.

What would you say to anyone

thinking of entering in the future?

I hope more people participate and


therefore can learn more about

styling and colouring hair. You

could be the next champion: grasp

the opportunity when you can!

Who would you like to thank?

I really appreciate my colleagues’

support and help all the time. They

also gave me a lot of advice about

finishing off my work. I really also

want to thank Goldwell for

providing such a good competition.

➤ NEW TALENT COLOURIST

OF THE YEAR GOLD WINNER

• HARLEY LIU (TAIWAN)

What did it mean to you to be part

of this amazing global experience?

Entering the Global Creative

Awards has been a great way to push

my boundaries. During the creative

process, I really learned some

special techniques.

What’s your opinion of international

competitions like the Global

Creative Awards ?

They are so important. Entering the

Global Creative Awards is a great

opportunity to review your

inner-self and push your limits.

Also, it is important for stylists from

Taiwan to be recognized on the

global stage.

How did you feel about this being

a virtual experience?

Even though the world is still

suffering from Covid, thanks to

Goldwell’s insistence and

perseverance we were at least able to

go ahead virtually. I’m definitely

looking forward to the 2022 event!

What was the inspiration behind

the images in your collection?

The inspiration came from Covid

times. Humankind had to change

the way it lived. I used the 2021

Pantone Colours - grey and yellow

- for my creation to reflect our

search for hope and balance.

Do you have any advice for future

Global Creative Awards entrants?

Never give up never give in. Keep

working and entering competitions,

the process of creation will help you

to step outside your comfort zone

and think outside the box.

Who would you like to thank?

Thanks of course to Goldwell for

the opportunity and also to Eros

Hairstyling and my bosses for their

support. Thanks also to my model,

for encouragement and allowing me

to use her hair without limits!

➤ AVANT GARDE STYLIST

OF THE YEAR SILVER WINNER

• SHI-HAN ZHOU (TAIWAN)

Why was it important for you to

enter the Global Creative Awards?

To build my self-motivation and

also for the wonderful enjoyment

of being able to create a unique

piece of work on my own. It was an

amazing feeling when I found out I’d

got through to the final 6 and then

to go on to win the Silver award!

How did you feel about this being

a virtual experience and what

about 2022 being live again?

All the arrangements for the virtual

event went so well, it’s also a real

innovation for our industry. I’m

definitely looking forward to next

year. I hope Covid goes away next

year, as I am more than ready for the

next round!

Talk us through the collection

which won you the Silver award?

My inspiration is the change in sky

when different weather fronts move

in. It’s something that changes all

the time - a bit like our moods:

happy, sad or angry.

Anyone you'd like to thank?

Thanks to Eros Hairstyling and also

my bosses for full support. Also

thanks to my bestie Eva He. She

showed her sincere encouragement

whenever I felt frustrated.

➤ SALON TEAM OF THE YEAR

SILVER WINNER • K-HANS

(TAIWAN)

Why was it important for you to

enter the Global Creative Awards?

As a salon owner, it is important to

encourage your team to step out

their comfort zone. Through the

Global Creative Awards journey, my

team could broaden their horizons

and gain unexpected experiences.

Which emotion did you feel when

you realised you’d won?

Personally, it was one of peace and

happiness for my team. They

worked so hard and gained such a

good result: their moment of glory!

Do you think it’s important to

enter international competitions?

Yes, sure. The Competition is more

about creative inspiration than

putting together general commercial

looks. It is a special experience that

you can’t gain in a salon.

Some advice for anyone thinking

of entering in the future?

For young stylists, don’t limit

yourself and try as hard as you

possibly can. For salon owners, give

your team you full support.

Who would you like to thank?

My team, K-Hans Salon and also

my personal close friend Sai, a

well-known director in Taiwan.

(top): New Talent

Colourist of the

Year Gold Winner

• Harley Liu

(Taiwan)

(middle): Avant

Garde Stylist of the

Year Silver Winner

• Shi-Han Zhou

(Taiwan)

(bottom): Salon

Team of the Year

Silver Winner

• K-Hans (Taiwan)

interviews

85


Meet the Winners of the

Global Creative

Awards 2021

On 3-4 October, 2021, Kao Salon Division invited stylists from all over

the world to the Kao Salon Virtual Experience 2021 to experience

48 hours of creativity and inspiration.

Artists from around the world shared the best in technical and artistic education in color,

cutting and styling. And the highlight of the event was the Global Creative Awards with the live

announcement of the final winners. For stylists from all over the world, the Global Creative Awards

offer the chance to show off their full creativity - without limits.

The Global Creative Awards are an opportunity for stylists to create their own, unique hair look,

showcasing their innovative skills and full creative vision. “The first ever Global Creative Awards

proved that stylists around the world are ready to create inspiring images again, proving that despite

the times we live in, Creativity Never Stops”, said John Moroney, VP Creative & Communication.


New Talent

Colorist

of the year

TAIWAN

Harley Liu / EROS Hair Styling

GOLD WINNER

CHINA

Chloe Ng / Mainstage Hairdressing

BRONZE WINNER

SILVER WINNER

NETHERLANDS

Britt Sturing /

Twins Hair & Beauty


Men’s Hairstylist of the year

BRONZE

SILVER

GOLD

UKRAINE

Renat Murzahaleiev / HDRM Salon

UNITED KINGDOM

Lydia Wolfe & Jack Mead / Jack & the Wolfe

RUSSIA

Rustam Mirasov / Samedy


Avant Garde Stylist of the year

HONG KONG

Sean Chiu / M Plus Salon

BRONZE

GOLD

SILVER

www.globalcreativeawards.com

TAIWAN

Shi-Han Zhou / EROS Hair Styling

CZECH REPUBLIC

Marcela Blechová / Salon TOP


Editorial Colorist of the year

SILVER

GOLD

RUSSIA

Svetlana Zaytseva / Laimalux Academy

www.globalcreativeawards.com

BRONZE

UNITED STATES

Carlos Alvares / Trademark Salon

UNITED KINGDOM

Casey Coleman / CHAIR Studio


Salon Team of the year

BRONZE

SILVER

GOLD

NETHERLANDS

Hairstudio Infinity

TAIWAN

K-Hans

UNITED KINGDOM

New Wave Hair


Global

Creative

Awards

2022

RETURNING LIVE IN 2022

WITH ALL CATEGORIES!

Let your ideas shine

Three things separate a true creative artist from

a dreamer: extraordinarily creative ideas, the ability

to bring them to life, and doing it so well that it

inspires others to reach for greatness too. And

you’re a true artist. Everything you do shows this.

You see the world as an opportunity. We get that.

And now, we want to celebrate that. We invite you

to share your work with us and the world. You have

the talent; we have the stage for you.

Share your creative vision

// imagine: Let your imagination run wild.

Envision your collection. What will you show

the world? How will the colors, shapes and textures

look? Once you have your vision, assemble your

mood board to bring it to life. Review. Refine.

Reimagine. Repeat until you’re satisfied.

// create: Find your muse. Assemble your team.

It’s time for you to bring your vision to life.

Be clear. Be focused. Push yourself

and make it big. Make it great. Make it stand out.

// inspire: Now it’s time for you to put your creation

out there. Enter the Global Creative Awards and

share your vision with the world. Impress our judges

with your collection. Inspire the entire world.

In 2022 stylists can compete in two different

ways - the Technical Awards with three different

categories and the Editorial Awards

with four categories:

Technical Awards

Creativity that starts with a photoshoot

and ends with a live technical competition.

// new talent colorist of the year.

// creative colorist of the year.

// creative haircutter of the year.


Editorial Awards

Four exciting categories of photo-only global

competition that celebrate the ultimate

in editorial creativity.

// men’s hairstylist of the year.

// salon team of the year.

// avant garde stylist of the year.

// editorial colorist of the year.

The participants of the editorial categories

have to compete globally in this

Photo-Only International Competition.

The Gold Winners of each of the technical

categories deserve the recognition

and reward for all of their creative efforts.

In addition to their trophy, they will receive

global editorial coverage with

ESTETICA Magazines.

Take the chance to show the world what

a true creative does: Imagine,

Create and Inspire.

For more information and all of the

requirements, rules and regulations

of the Global Creative Awards, please

go to www.globalcreativeawards.com

www.globalcreativeawards.com


SAVE THE DATE

Amsterdam


The Kao Salon Family is looking forward to seeing

you LIVE again at the Kao Salon Experience 2022!


Hair: Harley Liu for Goldwell

Photo: Kuo Yao Chung

Make-up: Chen Wei

Estetica n. 3/2021

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