A STORY TO TELL - ShelleyZalis, CEO of The Female Quotient - Flip It!

AStoryToTell

A STORY TO TELL - the personality magazine individually made for you. English and German editions available. Contact us at hello@mobilitymovesminds.com - YOU DID IT. Climbing the mountains of business challenges and chances. TELL THE WORLD YOUR STORY.


ISSUE N° 2

IN THIS ISSUE

Cover featuring Shelley Zalis,

founder and CEO The FEMALE

QUOTIENT, shares with us her

viewpoint about the feminine

power of resilience and why it is

key to flip the imbalance

ABOUT.

05 FOREWORD & IMPRINT

07 WHY: THE MINDSET OF MOBILITY

02 – A STORY TO TELL - ISSUE N° 2


ISSUE N° 2

ABOUT.

05 FOREWORD & IMPRINT

07 WELCOME TO THE MINDSET OF MOBILITY

A STORY TO TELL.

08 SHELLEY ZALIS IN THE SPOTLIGHT.

10 SHELLEY ZALIS LIVE INTERVIEW.

DECODING COMPETENCES

18 RETHINK. MENTAL MOBILITY.

EXPLORING YOUR PERSONAL MENTAL

MOBILITY COMPETENCES GET STARTED.

LET OTHERS KNOW.

23 LET OTHERS KNOW THAT YOU ARE OUT

THERE

INQUIRIES.

24 YOUR STORY: THE MINDSET OF MOBILITY

25 CONTACT FORM

ISSUE N° 2 – A STORY TO TELL - 03


A STORY TO TELL.

08 SHELLEY ZALIS IN THE SPOTLIGHT.

10 SHELLEY ZALIS ‘Chief Troublemaker’ TELLS

US ABOUT THE FEMININE POWER OF

RESILIENCE AND ITS IMPACT IN

CORPORATE AND PUBLIC SPACES.

04 – A STORY TO TELL - ISSUE N° 2


The Mindset of Mobility. A STORY TO

TELL Founder

Dr. Barbara Flügge

Head of A Story To Tell & Chief

Editor The Mindset of Mobility

Dr. Barbara Flügge

Co-Founder & Partner, Head of

Marketing & Membership

Merve Kaya

Events & Press Manager

Merve Kaya

Design & Publishing Manager

Dr. Barbara Flügge

Photographer, Illustrator &

Videographer

digital value creators (DVC) (all)

Jean Daniel Calame (Matterhorn),

Gumby® by Art Clokey (creator)

Gumby one-line graphic by digital

value creators (DVC)

For editorial and advertising

enquiries, please send email:

hello@mobilitymovesminds.com

Visit our website:

www.mobilitymovesminds.com

Contributors

Shelley Zalis

The FQ, The Female Quotient

digital value creators (DVC) Ltd.

You are holding a new, innovative and engaging

issue in your hands: A STORY TO TELL. It will

accompany you virtually, digitally, and emotionally.

We dedicate the entire magazine to you who have a

story to tell, and to you who want to a story to be told.

You and your personality set the focus of A STORY TO

TELL.

Each cover story gives insight into the mindset that the

featured personality reveals to you: occurrences that

prepared decisions and made them; actions that have

been pursued to mitigate for example confrontations

learning about your very own resilience and how you

will be strengthening your position in the markets.

A STORY TO TELL provides a ready-to-use snapshot on

leadership competencies. Competencies that are

necessary to master tomorrow's opportunities in the

present. A Story To Tell might result in a motivational

boost.

Let us inspire you

Legal & Copyrights

© 2021. All rights reserved. THE

MINDSET OF MOBILITY. A STORY TO

TELL© are co-founded by Merve

Kaya and Dr. Barbara Flügge, the

brainchild of Mobility Moves Minds©,

a business unit of digital value

creators (DVC)® Ltd.

Co-Founder

Barbara Flügge

Barbara Flügge, PHD.

ISSUE N° 2 – A STORY TO TELL - 05


Place to be

YOUR PLACE TO BE – INDIVIDUAL INQUIRIES

email hello@mobilitymovesminds.com to reveal & tell your personal story


THE MINDSET OF MOBILITY. A STORY TO TELL.

A warm welcome

THE MINDSET OF MOBILITY. A STORY TO TELL targets professional decision makers,

managers, and personalities around the globe. It covers the personality story of one

individual person or organization per issue. A Story To Tell is focusing on business,

finance, mobility, management, resilience, and the insights you share.

We have been translating the findings of personal and corporate transformation

from a multi-year resilience project with various worldwide contributors. We distilled

our 50+ years’ experience of change and market making into a program for

personal and corporate resilience build. Through A STORY TO TELL, we share findings

and insights about the mindsets of physical, digital and mental mobility, so that you

will thrive your personal and corporate resilience growth path and harvest the fruits

from digital transformation.

THE MINDSET OF MOBILITY is proud to launch its next issue of A STORY TO TELL featuring

Shelley Zalis, CEO The Female Quotient. The issue is being launched to the global

markets as of December 2021. You find it in premium selected digital media and our

business network channels.

You like to become part of our exclusive network? We are delighted to hear from

you.

Barbara Flügge & Merve Kaya

ISSUE N° 2 – A STORY TO TELL -


SHELLEY ZALIS

IN THE SPOTLIGHT.

Shelley Zalis, CEO of The Female Quotient, is an

internationally renowned thought leader,

movement maker, and champion of equality.

She is a pioneer for online research, becoming

the first female chief executive ranked in the

research industry’s top 25.

Today, as CEO of The Female Quotient, Zalis

works with Fortune 500 companies and missionoriented

organizations to advance equality in

the workplace.

08 – A STORY TO TELL - ISSUE N° 2

The FQ provides companies, and business leaders

with the research, tools, and experiences to create

equitable workplaces. Its destination-turnedmovement,

the Equality Lounge®, has become a

catalyst for change at major events and

conferences around the world, including the World

Economic Forum (Davos), Consumer Electronics

Show (CES), and Cannes Lions, creating a global

stage to connect and elevate women.

Through its consulting arm, The FQ offers a suite of

tools and solutions to help leaders close the gaps

across parity, policy, and pipeline. A firm believer in

giving back with generosity, Zalis is a proud

mentor to women around the world.


Imbalance

ISSUE N° 2 – A STORY TO TELL -


THE MINDSET OF MOBILITY. A STORY TO TELL.

SHELLEY ZALIS

SHELLEY ZALIS

Founder and CEO of

The Female Quotient

Follow on Twitter, LinkedIn, Facebook and Instagram

SHELLEY ZALIS SHARES IN OUR STORY TO

TELL HER VIEWPOINT ABOUT THE

FEMININE POWER OF RESILIENCE AND

WHY IT IS KEY TO FLIP THE IMBALANCE

A STORY TO TELL Leaders are more than ever

asked to cope with changes, incidents and an

increasing demand to transform business

units, organizations, and market offerings, so

that chances in diversity and digitization are

taken and the unique selling proposition

thrives consumer satisfaction.

Having said so, leaders face a multi-sided bar

that transforms into a heterogenous bar and

confronts leadership with even higher

expectations to be fulfilled. A bar that asks for

leading, growing, and inventing while staff,

teams, management, they, and constituents

are facing inequality and imbalance

concerning inclusion, equal pay, career

opportunities, access to workplaces and

resources such as energy, fulfillment of human

rights, democracy, communities, and mobility.

10 – A STORY TO TELL - ISSUE N° 2


THE MINDSET OF MOBILITY. A STORY TO TELL.

We are welcoming Shelley Zalis in our exchange about:

„How do leaders lead

while expectations rise and pressure grows?”

We start right away and dive into the topic of

resilience. What does resilience mean to you?

Shelley Zalis Resilience to me is being

unstoppable. There is always a solution, there is

no “no,” there is always a yes.

Shelley thrives diversity and the role of

women in the world. The Female Quotient

is a global movement that Shelley

founded to closing the equality gaps by

bringing visibility to women, activating

solutions for change, and creating

metrics for accountability.

When we talk about the drive, the urge, and the

speed to transform, we sense a picture that you

paint in your definition of resilience, being

unstoppable and being always a yes. What

picture do you paint to visualize resilience?

Shelley Zalis Resilience is both a picture and a

sound. The sound that it causes when I climb a

ladder and keep going. The silence I create so

that nothing is in my way. The sound it gives

back to me when I lift the weights no matter how

heavy they are.

The versatility and the robustness you talked

about is what we see reflected in the visual

graphic you chose. You chose the Gumby.

Shelley Zalis The Gumby is an American clay

character. You can stretch it in a million dimensions.

It keeps bouncing back in million ways.

Gumby One-Line ® by Mobility Moves Minds ©

What are the challenges in fostering resilience?

Shelley Zalis Resilient people see the glass half

full, not half empty. It is about believing in

yourself and finding your strength. It is about

responding to obstacles with flexibility and

fluidity. You don’t take “no” for an answer. You

find your way and get ahead of obstacles. There

is a new door to open.

„Resilience is

both, a picture

and a sound.”

ISSUE N° 2 – A STORY TO TELL - 11


THE MINDSET OF MOBILITY. A STORY TO TELL.

RESILIENT ORGANIZATIONS

Let’s picture an organization being a building. It

is established like a building in the sense of

structure, concrete, and layers of work,

collaboration, sales, and customers.

Shelley Zalis Yes and no. Buildings are made of

functions. They are static and inherently

inflexible. To me it is the people that make up

resilience in an organization.

“Leaders that follow the norm or

conform to the norm, will most

likely fail.

Under these conditions, the

leaders become obsolete.”

Who is in charge in building organizational

resilience?

Shelley Zalis The source of organizational

resilience is not the organization. It is the people.

It is leaders who zig when others zag. Moments

of crisis are proof points for resilient people.

Shelley adds that in leadership, leaders who

follow the norm or conform to the norm, will

most likely fail. And under these conditions, the

leaders become obsolete.

RESILIENT SPACES

We continue to look into the resilience of spaces.

We discuss nature and elements of urban

resilience.

Shelley Zalis Nature needs to be nurtured and

cared for. If we do not care for the environment,

nature has an issue. You give and nature takes.

The urban resilience is at the edge. There is a

chance that urban resilience is doable.

Shelley continues that it is up to the people

beyond conformity, structures, and hierarchies. If

people love their cities, then cities have a

chance. The constituents’ dedication to care

and nurture their cities help cities to become

more resilient. It is the urge of acting and making

choices. In a nutshell, people are the nucleus of

resilience.

“If people love their cities,

then cities have a chance.”

Resilient leaders

do not dictate

lead consciously

empower everyone to stand up and lead with them.

- Shelley Zalis, CEO, The Female Quotient

12 – A STORY TO TELL - ISSUE N° 2


THE MINDSET OF MOBILITY. A STORY TO TELL.

The 4 Ps of the FQ

PARITY

PIPELINE

POLICY

PEOPLE

The 4 Ps of the FQ

We turn our focus back on organizational

resilience. It is the aim of Mobility Moves Minds to

help companies build and grow again as a

business. So, let’s have a look into the 4 Pillars of

Purpose that Shelley outlined.

Shelley Zalis The four Ps are as follows: parity,

pipeline, policy, people. The four Ps refer to parity

as equal pay, pipeline as funneling diversity,

policy as creating workplaces where everyone

can thrive, and people as being authentic,

purpose-driven and accountable.

ISSUE N° 2 – A STORY TO TELL - 13


THE MINDSET OF MOBILITY. A STORY TO TELL.

PARITY

The MODERN GUIDE TO EQUALITY, Vol. IV by the

Female Quotient states that PARITY is about

creating an organization where diversity can

thrive requires a dedicated effort — one that

ensures that everyone has an equal opportunity,

based purely on skills and performance, to

succeed.

Companies must be transparent about

inequities such as the wage gap; adjust

strategies for hiring and retaining female talent;

and be dedicated to their principles, with both

internal employees and external partnerships.

PIPELINE

The MODERN GUIDE TO EQUALITY, Vol. IV by the

Female Quotient states that PIPELINE turns into

a benchmark of corporate leaders and

organizations that create a pipeline of

leadership positions for women — hence

parity is not only about equal pay, but equal

opportunities. By investing in parity, organizations

lead the charge to a new frontier of workplace

inclusivity.

In 2018 for example, female employees comprise

just 1 in 5 C-suite leadership positions, and the

ratio drops to 1 in 30 for women of color.

POLICY

The MODERN GUIDE TO EQUALITY, Vol. IV by the

Female Quotient states that POLICY is about

creating and maintaining a framework of

support.

A culture of care can only exist with the right

framework to support it. By implementing

policies of inclusivity — and more crucially,

holding everyone across the organization

accountable for following them — companies

set the stage for a genuine shift in corporate

culture.

PEOPLE

The MODERN GUIDE TO EQUALITY, Vol. IV by the

Female Quotient states that PEOPLE is about

facing diversity and the talent landscape. In

the face of a changing world, we must think

about inclusion differently. For a culture of care

to flourish, people must relate to and empathize

with each other, regardless of factors like gender,

sexuality, race, or creed. A considered approach

to inclusion will combat historical unconscious

and conscious biases and, ultimately, foster

mutual respect among employees.

14 – A STORY TO TELL - ISSUE N° 2


THE MINDSET OF MOBILITY. A STORY TO TELL.

The 4 Ps of the FQ

PARITY

PIPELINE

POLICY

PEOPLE

PEOPLE in the context of

MOBILITY MOVES MINDS ©

A STORY TO TELL Over a period of 2 1/2 years the

MOBILITY MOVES MINDS project team interviewed,

observed, researched, revealed, and documentted

hints and elements that are driving people

of building resilience in organizations:

• Both, the elements of humanity and collaboration

were relevant to the interviewees that

our MMM team worked with.

• The individual resilience level drives the if a

person’s acting and how a person is acting.

• The individual resilience level score – being

high or low - influences the person’s satisfaction

at the workplace.

• What remains unanswered is the following:

does infantile early imprinting or even a

predisposition that is resulting from parenting

and youth affect the process of resilience

build of organizational resilience?

ISSUE N° 2 – A STORY TO TELL - 15


THE MINDSET OF MOBILITY. A STORY TO TELL.

Continuing our exchange on the MINDSET OF MOBILITY, Merve and I – being the female founders of A

STORY TO TELL – we ask ourselves in the interview:

“The best leaders balance

the power of the masculine and the power of the feminine.”

A STORY TO TELL I recall a movie named Tourist

(Force Majeure) from Swedish Ruben Östlund. It

is about a family father that is leaving the family

behind as an avalanche approaches the hotel

terrace.

The family father simply ran away when the

avalanche hit the hotel terrace, grabbing his

mobile phone. His wife and the kids though were

left behind struggling to escape from the

massive speed and sizing of the avalanche and

the danger zone it created on the terrace.

Shelley Zalis The right dose and the elements of

masculine and feminine are out of balance.. The

masculine leads with majority. The masculine is

tipping the balance. We need to flip it!

My nickname is Chief Troublemaker.

So, let’s have a look at the imbalance and flip it!

Let‘s flip it!

The movie director looked into the masculine

and feminine elements of caring and support,

priority setting and balance:

• Is the runway of the family father a typical

masculine act?

• Does our feminine instinct care first about

others and least about ourselves?

16 – A STORY TO TELL - ISSUE N° 2


THE MINDSET OF MOBILITY. A STORY TO TELL.

Continuing our exchange on the MINDSET OF MOBILITY, Merve and I – being the female founders of A

STORY TO TELL – we ask ourselves in the interview:

“That is the power

of the feminine.”

Shelley Zalis The power of the feminine is soft, it

is the power of empathy, compassion,

collaboration, and passion. We have the chance

to live and act with qualities that create the

choices that lead to resilience.

And we agree that these choices – the choices

you described, Shelley - are applicable for

everyone?!

Shelley Zalis Yes, Barbara!

We also benefit from having traditionally

masculine leadership qualities, such as being

linear, aggressive, and decisive. The best leaders

balance the power of the masculine and the

feminine.

A STORY TO TELL Thank you, Shelley, for joining

the collective Mindset of Mobility and

moreover sharing your thoughts around

equality and the power of diversity with us.

„It was my

pleasure,

Barbara.”

Shelley Zalis

THE MINDSET OF MOBILITY AT WEF 2022

MOBILITY MOVES MINDS will be presenting the concept of physical-digital-cognitive mobility at the

WEF 2022 in DAVOS at the Equality Lounge® of The Female Quotient.

Participants will experience the ABC Resilience Tool © and they will be trained in mindset shifts

throughout a playful, gamification driven and novel toolset. Contact us here for further info and

session bookings. Email your inquiry to hello@mobilitymovesminds.com

ISSUE N° 2 – A STORY TO TELL - 17


THE MINDSET OF MOBILITY. RETHINK.

important

IT IS

TO RETHINK

18 – A STORY TO TELL - ISSUE N° 2


THE MINDSET OF MOBILITY. RETHINK.

important

IT IS

TO RETHINK

75% faster innovation: companies with diversity are 75%

more likely to bring innovative ideas to market.

1.7 x stronger leadership: organizations with more

women in leadership deliver 1.7 x stronger leadership.

70% greater market share: diverse organizations more

likely capture new markets.

1.4 x profitable growth: organizations with more women

in leadership deliver 1.4 x sustained profitable growth.

= turn diversity into an asset for your business.

SHELLEY ZALIS

ISSUE N° 2 – A STORY TO TELL - 19


Successful

Organizations

are made of

diverse teams

Place to be

YOUR PLACE TO BE – CORPORATE INQUIRIES

email hello@mobilitymovesminds.com to reveal & tell your corporate diversity story


21 – A STORY TO TELL - ISSUE N° 2


Resilience is about BELIEVING IN YOURSELF and

FINDING YOUR STRENGTH.

Resilience is about responding to obstacles

WITH FLEXIBILITY AND FLUIDITY.

Resilience is about being UNSTOPPABLE.

PEOPLE ARE THE NUCLEUS of organizational resilience.

The BEST LEADERS balance the POWER OF THE

MASCULINE AND THE FEMININE.

BEST OF QUOTES

„Mobility Moves Minds – build and grow again as a business“

ISSUE N° 2 – A STORY TO TELL - 22


YOU DID IT.

Let the world know how.

Let others know

you are there

How you get

your story

Increase your

visibility

Leave your

footsteps

Business realities have

changed. Your business

realities have changed.

Tell us your resilience

and leadership story.

We turn your story into

A STORY TO TELL and

share it with the world.

After our first contact

you will receive from us

a questionnaire.

These questions help

our bestselling authors

and editors to frame a

unique story around

your personality.

You will increase your

market visibility. You will

generate more business

opportunities and build

trust as corporates seek

to work with inspiring

personalities. Trusted

leaders are wanted.

We publish YOUR STORY

TO TELL documentary in

business media and

social media platforms.

You share it with your

network as you became

part of our collective

mindset of mobility.

visit mobilitymovesminds.com for more information

or email hello@mobilitymovesminds.com to kick-off YOUR STORY TO TELL



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