Martial Arts World News Magazine - Volume 22 | Issue 1

INDUSTRY INNOVATIONS
ATLAS Martial Arts Software
“Magic Links” Help Significantly
Increase Appointment “Show” Rate
We all hate it when new prospective
students ‘no show’ for their
introductory appointments, don’t we?
We’ve spend oodles of money on
marketing, we’ve optimized our lead
funnel website to capture as many
leads as possible, and we’ve built
irresistible offers to entice our leads to
set an appointment for their first intro,
we blocked out time from our busy
schedule to do the intro personally,
then, in too many cases, they don’t
show up!
We all know how frustrating that is!
Well, now, thanks to some brilliant techno wizardry from the
ATLAS Martial Arts Software team, schools all over the world will
be able to increase their intro ‘show’ rate, automatically.
ATLAS now provides users with a
tool that allows prospective students
to ‘confirm’ their intro appointment
by simply clicking a link in an email
or SMS text message. This will then
‘mark’ the prospect as ‘confirmed’
inside the ATLAS software system.
Now, your staff will know exactly
who has confirmed their appointments,
and who has not. What a great
advantage for your school! Now your
staff can focus on their prospects
with laser target messages (through
automation) and personal engagement.
For more information about this innovation, and all the other
brilliant, school growing features of ATLAS, visit:
TryAtlasSoftware.com
Pro-Motion Pictures
Photo Shoot Deal
Pro-Motion Pictures has been serving martial arts schools in
the US for nearly 20 years with photography services. During
that time more than 2500 schools have received great photos of
students, staff, and instructors capturing everything from postures
to exciting techniques.
The picture quality for
martial schools is exceptional
because the founder, Ken
Chamitoff knows the arts. Every
image has an attention to
detail and brings out the essence
for any style of martial art in captivating pictures. Pro-Motion
Pictures has great reviews for lots of satisfied customers.
Of particular importance to martial arts school owners is the opportunity
to earn free marketing credits. By allowing Pro-Motion to
do a photo shoot with the school’s students and offer them picture
packages the school earns credits. Those credits can be applied
toward marketing resources like postcards, VIP passes, business
cards, etc.
To learn more visit: www.pro-motionpictures.com
Kovar Systems
Impact
Dave Kovar has been sharing tactics to help martial arts school
owners be on top of their game since 1994, close to 30 years.
His passion for coaching leaders in the industry expressed to
providing ideas and strategies to empower school operators in
gaining and retaining students as well staff development. He is
considered the ‘Teacher of Teachers’ in providing coaching for
high level performance through his Kovar Systems.
His Program includes personal 1 on 1 business coaching to help
school owners
grow their schools.
In addition, coaching
clients have access
to a resource
library of more
than 3000 tools related to topics like ‘Customer Call Scripts, Instructor
Mat Chats, Staff Development Videos,’ etc. Opportunities
to partake in his ProMAC Conferences, Online Instructor Training,
Certification Testing, and more are also available to equip school
operators for business success.
To find out more about Kovar Systems visit: kovarsystems.com
18 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 1
Photograph by Inside Creative House