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CORE Brand Book 2024

CORE Response's brand book is an outline of CORE's mission, image, and values. The brand book not only highlights the story and purpose/mission of CORE, but calls attention to the images, style, and language that should be used in the marketing strategy of CORE.

CORE Response's brand book is an outline of CORE's mission, image, and values. The brand book not only highlights the story and purpose/mission of CORE, but calls attention to the images, style, and language that should be used in the marketing strategy of CORE.

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BRANDBOOK<br />

- <strong>2024</strong> -


WELCOME<br />

We empower communities in crisis<br />

<strong>CORE</strong>’s work focuses on empowering and supporting vulnerable communities through<br />

and beyond crisis. These communities are affected by crises, and it is our mission to<br />

support them in our collective journey for a more equitable future.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


contents<br />

OUR BRAND<br />

LOGO<br />

COLORS<br />

TYPOGRAPHY<br />

PHOTOGRAPHY<br />

ILLUSTRATION & ICONS<br />

STATIONERY<br />

SOCIAL MEDIA<br />

WEBSITE<br />

PARTNERSHIP LOGO LOCKUPS<br />

BRAND SUPPORT ASSETS<br />

FIELD COMMUNICATION/<br />

BRANDED MATERIALS<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


OUR<br />

BRAND<br />

Mission & Vision<br />

Values<br />

Who We Are<br />

Voice<br />

<strong>Brand</strong> Tone


MISSION & VISION<br />

Mission<br />

We empower communities in and beyond crisis.<br />

Vision<br />

We envision a more equitable world in which underserved<br />

communities are prepared and can effectively respond to<br />

crisis from within.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


VALUES<br />

Empathy<br />

We listen, we learn, and then we<br />

act. Everything we do is driven by<br />

compassion, respect, inclusion, diversity,<br />

and equity.<br />

Community<br />

It begins our name for a reason. Our<br />

efforts revolve around the community.<br />

It’s in our staff, teamwork, collaboration<br />

with partners, engagement, and our<br />

integrated approach.<br />

Resilience<br />

Like the communities<br />

we serve, we are<br />

determined and<br />

resolute. We exceed<br />

challenges to get the<br />

job done.<br />

Passion<br />

We are hopeful and<br />

optimistic. We channel our<br />

frustration at injustice and<br />

inequity into action to make<br />

positive things happen.<br />

Preparedness<br />

We are ready to respond at a moment’s<br />

notice and scale rapidly. We support<br />

communities to be prepared for the<br />

future and help them pave a road to<br />

long-term recovery.<br />

Adaptability<br />

We are flexible, nimble, and innovative.<br />

We are resourceful. We forge creative<br />

and collaborative solutions and are not<br />

afraid to rethink traditional methods to<br />

support those in need.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


WHO WE ARE<br />

We are a humanitarian organization that brings immediate relief and recovery to<br />

underserved communities across the globe. With COMMUNITY BUILDING as<br />

our north star, our strategic pillars are:<br />

Emergency<br />

Response<br />

& Preparedness<br />

Addressing<br />

Climate Change<br />

Health Access<br />

Who Do We Support?<br />

Marginalized and vulnerable communities impacted by natural and man-made<br />

humanitarian disasters worldwide.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


ADAPTABLE<br />

& NIMBLE<br />

We listen, we learn and we act.<br />

No two responses are the same.<br />

FILL GAPS<br />

We identify unmet<br />

critical needs<br />

and work quickly to<br />

address them.<br />

What sets us apart<br />

from other<br />

humanitarian orgs?<br />

COMMUNITY<br />

POWERED<br />

Our work is informed and<br />

fueled by local communities,<br />

from our staff to our partners.<br />

STRIVE FOR<br />

SOCIAL JUSTICE<br />

Every response is a step towards<br />

a more equitable world.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


OUR VOICE<br />

Be inspiring.<br />

When we engage our<br />

supporters, we want<br />

them to feel what we feel<br />

when we hear about the<br />

impact of our efforts.<br />

The passion that fuels<br />

<strong>CORE</strong>’s work should<br />

shine through and leave<br />

others filled with hope<br />

and optimism.<br />

Be empowering.<br />

Empowerment is at the<br />

heart of our brand. We<br />

are not saviors. We are<br />

supporters of resilience.<br />

We are proud of our work,<br />

and we prefer to let it<br />

speak for itself, without<br />

hyperbole. Save the hot<br />

air. (We don’t need any<br />

more global warming)<br />

Be grateful.<br />

Our work would not<br />

be possible without<br />

our staff, volunteers,<br />

supporters, and<br />

partners. We<br />

acknowledge this<br />

wherever we can<br />

and are sincere in<br />

our gratitude.<br />

Keep it simple.<br />

Access is just as important<br />

to <strong>CORE</strong>’s work as it is to<br />

the words we use. We steer<br />

clear of hyperbole and make<br />

sure information is accurate<br />

and approachable. We are<br />

direct, lead with what’s<br />

most important, and avoid<br />

confusing and distracting<br />

jargon. Brief is better.<br />

OUR TONE<br />

The conditions surrounding our work are often devastating. We like to be positive and optimistic<br />

as much as possible and convey hope. Our tone varies slightly depending on the medium, but it is<br />

always driven by empathy. Write as if everyone is in the room. We are considerate and respectful of<br />

the communities we serve and our partners and mindful of the imagery we use and how we speak<br />

around it. On social, we keep it professional and to the point. Above all, we keep it authentic and<br />

avoid gimmicky language.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


LOGO<br />

Our Logo<br />

Elements & Versions<br />

Size & Space<br />

Infinity Icon<br />

<strong>Brand</strong> Architecture<br />

Colors


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


PRIMARY LOGO<br />

We empower communities<br />

in crisis<br />

Icon<br />

Logotype<br />

<strong>CORE</strong> (Community Organized Relief Effort)<br />

is a global crisis response organization that<br />

brings immediate aid and long-term recovery<br />

solutions to underserved communities. <strong>CORE</strong><br />

gets in early, saving lives and strengthening<br />

communities for the future. We act quickly in<br />

the face of disaster to mobilize community<br />

members and leaders.<br />

Tagline<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


0.1 0.1<br />

0.5<br />

SPACING & SIZE<br />

0.5<br />

Dynamic and Grid<br />

Logo Clear Space<br />

When you place our logo in a design, please<br />

make sure you give it room to breathe. We call<br />

this clear space. Always leave a clear space area<br />

equal to 1 in. of the logo’s typographic weight.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SPACING & SIZE<br />

Limits and Replacements<br />

Logo Minimum Size<br />

We want people to see our logo clearly<br />

1.8 in<br />

across all our communications. To make sure<br />

it’s visible to everyone, we have a minimum<br />

size for print and digital formats. There will be<br />

occasional exceptions, but please stick to the<br />

minimum sizes wherever possible.<br />

1.4 in<br />

Print: Minimum width 1.8 in. Below this<br />

number, we use the logo without the tag.<br />

Digital: Minimum width 172 px. Below this<br />

0.8 in<br />

number, we use the logo without the tag.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MISUSE<br />

The don’ts<br />

Never manipulate or distort the <strong>CORE</strong> logo, for example by removing the tagline or by stretching or compressing<br />

it. Never try to redesign an element of the logo or replace/add an element. Never add words or images or create a<br />

composite logo treatment.<br />

Never use a background with<br />

insufficient contrast for the logo.<br />

Never stretch or distort the logo.<br />

Never change or rearrange the<br />

relative sizes of the icon, tag and type.<br />

Never change the orientation of the logo with<br />

angles different than 0 or 90.<br />

Never change or rearrange the relative<br />

sizes of the icon, tag and type.<br />

Never switch the colors of the icon.<br />

Never add any effects like drop<br />

shadows or embossing.<br />

Never shear the logo.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


HORIZONTAL LOGO<br />

Secondary Option<br />

When<br />

We use the horizontal logo when we want to highlight the tag of the logo<br />

“Community Organized Relief Effort”.<br />

Where to use<br />

Headers on decks, flyers and brochure headers, digital web-menus, or any<br />

marketing assets that need to highlight the logo’s tag.<br />

Where not to use<br />

Social media posts and digital ads.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


HORIZONTAL LOGO<br />

Secondary Option<br />

Horizontal Logo Minimum Size<br />

We want people to see our logo clearly across all our communications. To make sure<br />

it’s visible to everyone, we have a minimum size for print and digital formats.<br />

Print: Minimum width 3 in.<br />

Digital: Minimum width 288 px.<br />

3 in<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MISUSE<br />

The don’ts<br />

Never manipulate or distort the <strong>CORE</strong> logo, for example by removing the tagline or by stretching or compressing it. Never try to<br />

redesign an element of the logo or replace/add an element. Never add words or images or create a composite logo treatment.<br />

Never use a background with<br />

insufficient contrast for the logo.<br />

Never stretch or distort the logo.<br />

Never change or rearrange the<br />

relative sizes of the icon, tag and type.<br />

Never change the orientation of the logo with<br />

angles different than 0 or 90.<br />

Never change or rearrange the relative<br />

sizes of the icon, tag and type.<br />

Never switch the colors of the icon.<br />

Never add any effects like drop<br />

shadows or embossing.<br />

Never shear the logo.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BRAND ICON<br />

Infinity sign<br />

0.5<br />

The infinity sign represents something that<br />

is unlimited and endless. This is a sacred<br />

0. 5<br />

geometric symbol found in three fields:<br />

the mathematical, the physical, and the<br />

metaphysical. It represents infinitude, core,<br />

harmony, balance, regeneration, and eternity.<br />

Our brand expresses the infinity dynamic<br />

by merging C+O. <strong>CORE</strong>’s infinity symbol<br />

0.5<br />

represents our values and DNA. We help<br />

communities to regenerate, restore balance,<br />

0. 5<br />

and we operate in an infinite movement in<br />

order to transform lives.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MISUSE<br />

The don’ts<br />

Never manipulate or distort the <strong>CORE</strong> brand icon, for example by stretching or compressing it. Never try to redesign<br />

<strong>CORE</strong>’s icon or replace/add an element. Never add words or images or create a composite icon treatment. The icon has its<br />

own specific cut and framing usage presented in the following pages.<br />

Never use a background with<br />

insufficient contrast for the icon.<br />

Never stretch or distort the icon.<br />

Never change or rearrange the<br />

relative size of the icon.<br />

Never change the orientation of the icon with<br />

angles different than 0 or 90.<br />

Never add any effects like drop<br />

shadows or embossing.<br />

Never shear the icon.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MISUSE<br />

The don’ts<br />

Never manipulate or distort the <strong>CORE</strong> brand icon, for example by stretching or compressing it. Never try to redesign<br />

<strong>CORE</strong>’s icon or replace/add an element. Never add words or images or create a composite logo treatment. The icon has its<br />

own specific cut and framing usage presented in the following pages.<br />

Never use a background with<br />

insufficient contrast for the icon.<br />

Never stretch or distort the icon.<br />

Never change or rearrange the<br />

relative size of the icon.<br />

Never change the orientation of the icon with<br />

angles different than 0 or 90.<br />

Never add any effects like drop<br />

shadows or embossing.<br />

Never shear the icon.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BRAND ARCHITECTURE<br />

Sub-<strong>Brand</strong>s<br />

<strong>Brand</strong> Programs<br />

CALIFORNIA<br />

BRAZIL<br />

<strong>Brand</strong> Publications<br />

NEWSLETTER<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BRAND COLOR<br />

BlackBlueberry<br />

Our logo comes in two colorways to create<br />

consistency. The one you use will depend on<br />

your background image or color.<br />

Primary<br />

BlackBlueberry<br />

RGB: 36 37 41<br />

CMYK: 74% 67% 61% 68%<br />

#242529<br />

Primary Logo:<br />

This default BlackBlueberry logo should be<br />

used whenever possible. Must appear on a<br />

field of white.<br />

Secondary Reversed Out Logo:<br />

For use only on dark black backgrounds. Inner<br />

space of icon should remain transparent.<br />

Secondary<br />

White<br />

RGB: 255 255 255<br />

CMYK: 0 0 0 0<br />

#ffffff<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


COLORS


COLOR GUIDE<br />

<strong>Brand</strong> Primary Color<br />

The official <strong>CORE</strong> primary color is BlackBluberry. It needs<br />

to be in 25% of any <strong>CORE</strong> layout when applied or combined with<br />

secondary or extra color palette.<br />

Pantone:<br />

BlackBlueberry 80%<br />

RGB: 68 69 74<br />

CMYK: 69% 62% 55% 40%<br />

#44454A<br />

Alternative PMS: 5395 C<br />

RGB: 36 37 41<br />

CMYK: 74% 67% 61% 68%<br />

#242529<br />

Pantone:<br />

BlackBlueberry 70%<br />

RGB: 113 117 126<br />

CMYK: 58% 48% 40% 10%<br />

#71757E<br />

Pantone:<br />

BlackBlueberry 40%<br />

RGB: 177 180 187<br />

CMYK: 31% 24% 20% 0%<br />

#B1B4BB<br />

Pantone:<br />

BlackBlueberry 30%<br />

RGB: 200 203 208<br />

CMYK: 21% 15% 13% 0%<br />

#C8CBD0<br />

Pantone:<br />

BlackBlueberry 15%<br />

RGB: 238 239 241<br />

CMYK: 5% 3% 3% 0%<br />

#EEEFF1<br />

Pantone:<br />

BlackBlueberry 8%<br />

RGB: 247 248 248<br />

CMYK: 2% 1% 1% 0%<br />

#F7F8F8<br />

BlackBlueberry®<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


- SECONDARY COLORS<br />

COLOR STRATEGY<br />

- COLOR HIEARCHY -<br />

Expressing emotions<br />

through colors<br />

DOMINANT<br />

<strong>CORE</strong> Blackblueberry is our hero color. We<br />

INTERMEDIARY<br />

TONIC<br />

use this primary color to clearly signify the<br />

presence of <strong>CORE</strong> brand in people’s lives, and<br />

SECONDARY<br />

to help our users immediately identify us.<br />

To continue our journey and make our stories<br />

CLIMATE<br />

CHANGE<br />

EMERGENCY<br />

RESPONSE &<br />

PREPAREDNESS<br />

HEALTH<br />

ACCESS<br />

even more exciting, we have a select set of<br />

supporting colors which help <strong>CORE</strong> to express<br />

our values and get what we need to support<br />

more communities.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


COLOR USAGE FOR OTHER CATEGORIES<br />

#URGENCY<br />

#HELP<br />

#DONATE<br />

Red Mana will help us to fundraise<br />

for an emergency crisis. This color<br />

will also support our passion and<br />

preparedness stories.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


RED MANA<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


COLOR USAGE FOR OTHER CATEGORIES<br />

#HOPE<br />

#SUSTAINABILITY<br />

#RESILIENCE<br />

Emerald Mint will take us to communities where<br />

resilience and sustainability are necessary. This<br />

color is perfect for expressing hope and empathy.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


EMERALD MINT<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


COLOR USAGE FOR OTHER CATEGORIES<br />

#EMPOWERING<br />

#COMMUNITY<br />

#ADAPTABILITY<br />

Ball Blue will be present when we want<br />

to show our impact, adaptability and<br />

empowerment.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BALL BLUE<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


TYPOGRAPHY<br />

<strong>Brand</strong> Type<br />

Display Type<br />

Digital Types


OUR FAVORITE FONTS<br />

Our primary brand font is Graphik. We use it in print and on the web. When Graphik<br />

isn’t available, we use Montserrat and Calibri. We love using serif fonts and we use<br />

Domine for titles, display titles, subtitles and quotes.<br />

Secondary fonts like Montserrat and Calibri are digital fonts and must be used on<br />

e-mail signature, decks and digital assets.<br />

Use the font that works best with your design, and always be consistent throughout<br />

whatever you’re working on. Never use more than 2 fonts on a single document.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BRAND<br />

TYPEFACES<br />

Our primary font is Graphik. It is a clear, legible and<br />

modern typeface that works well in print and online.<br />

It includes many weights, including thin, thin italic,<br />

light, light italic, extra light, extra light italic, medium,<br />

medium italic, regular, regular italic, semibold,<br />

Pt - 32 Thin I 42px<br />

Graphik Thin<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

semibold italic, bold, bold italic, black, black italic,<br />

super, super italic.<br />

For Headlines and Titles<br />

Use Graphik Light/Black.<br />

For Subheads<br />

Use Domine.<br />

For Quotes<br />

Pt - 32 Thin Italic I 42px<br />

Graphik Thin Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Use Graphik or Domine.<br />

For Body Copy<br />

Use Graphik.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


Pt - 32 Extra Light I 42px<br />

Graphik Extra Light<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Light Italic I 42px<br />

Graphik Light Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Extra Light Italic I 42px<br />

Graphik Extra Light Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Regular I 42px<br />

Graphik Regular<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Light I 42px<br />

Graphik Light<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Regular Italic I 42px<br />

Graphik Regular Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


Pt - 32 Medium I 42px<br />

Graphik Medium<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Semibold Italic I 42px<br />

Graphik Semibold Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Medium Italic I 42px<br />

Graphik Medium Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Bold I 42px<br />

Graphik Bold<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Semibold I 42px<br />

Graphik Semibold<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Thin Italic I 42px<br />

Graphik Bold Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


Pt - 32 Black I 42px<br />

Graphik Black<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Super I 42px<br />

Graphik Super<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Black Italic I 42px<br />

Graphik Black Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Super Italic I 42px<br />

Graphik Super Italic<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


DISPLAY<br />

TYPEFACE<br />

Our display font is Domine. It is an empathetic,<br />

legible, and lovely typeface that works well<br />

Pt - 32 Regular I 42px<br />

Domine Regular<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

in storytelling, editorial and the digital world.<br />

It includes four weights: regular, medium,<br />

semibold and bold.<br />

Usage<br />

For Headlines<br />

For Subheads<br />

For Quotes<br />

Pt - 32 Medium I 42px<br />

Domine Medium<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


Pt - 32 Semibold I 42px<br />

Domine Semibold<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

Pt - 32 Bold I 42px<br />

Empowering<br />

communities<br />

in crisis<br />

Domine Bold<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

1234567890!@£$%^&*<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


Pt - 20/10 I 30/10px<br />

DIGITAL<br />

TYPEFACE<br />

Our digital fonts are Montserrat and Calibri.<br />

They are popular, legible and easy to find<br />

in any computer and digital platform. They<br />

include many weights, from light to black.<br />

Usage<br />

For Canva<br />

For PowerPoint<br />

For Emai Signature<br />

For Email Campaign<br />

For Facebook Creative Ads<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


Pt - 20/10 I 30/10px<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Montserrat<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Pt - 20/10 I 30/10px<br />

Calibri<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Calibri<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Calibri<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

Calibri<br />

ABCDEFGHIJKLMNOPQRSTUVWXY<br />

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


PHOTOGRAPHY<br />

Approach<br />

Examples


OUR PHOTO<br />

APPROACH<br />

We focus on resilience -<br />

but don’t shy away from the<br />

tough, emotional moments<br />

Photography is an integral part of our brand. You’ll see<br />

beautiful photos of smiling people in everything we do<br />

because even through tough times, we highlight hope,<br />

happiness, and resilience.<br />

We portray the communities we serve with dignity. And<br />

anytime we show photos of harsh reality, we pair it with<br />

explanations of what others can do to help. We want<br />

to inspire everyone who interacts with our brand to<br />

feel hopeful and motivated to take action. Our imagery<br />

represents empathy, resilience, and possibility.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


OUR PHOTO<br />

TECHNIQUE<br />

Focus on storytelling and<br />

documentary style<br />

A photography style guide, or brand photo guide, is the<br />

framework to follow when creating images for our brand.<br />

PHOTO COMPOSITION AND STYLE<br />

STORYTELLING/BRAND PHOTOS<br />

- hope, resilience and joy -<br />

Documentary, portrait, spontaneous and natural style<br />

COLOR COMPOSITION<br />

-Medium to high saturation<br />

-No filter<br />

NARRATIVE/STORYTELLING<br />

-Inspiring moments, people smiling, connection<br />

between people, happiness, hope and resilience mood.<br />

Accomplishment and close-up reaction are always welcome!<br />

STORYTELLING/BRAND PHOTOS<br />

- hope, resilience and joy -<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


photo: Council on Foreign Relations<br />

photo: The Dallas Morning News<br />

photo: The Time of Israel<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


ILLUSTRATION<br />

& ICONS<br />

Approach<br />

Examples


ICONS<br />

Focus on lines, not solid blocks.<br />

We keep our icons and illustrations flat, clean,<br />

white, or black without gradients or shadows.<br />

For campaigns and UX, we lean toward simple<br />

FLOOD<br />

- special icon -<br />

icons in solid black or white colors. Simple and<br />

elegant, our icons should always be easy to<br />

identify at a glance.<br />

When talking about disaster, we use special<br />

icons in our website and graphic assets.<br />

ICONS<br />

- fun, clean and flat style -<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


ICONS<br />

- we have more than 1000 icons -<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


ICONS<br />

- donation special icons<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


STATIONERY<br />

Business Card<br />

Letterhead<br />

Envelopes<br />

Folder<br />

Email Signatures


BUSINESS<br />

CARD<br />

Card Prints:<br />

BlackBlueberry<br />

165# Classic Crest Smooth Solar White<br />

Finishes: varnish in logo lines<br />

Logo Size: 1.735” width<br />

Type: Graphik 9 pt<br />

Logo Lines: 0.25 pt<br />

Name<br />

Title<br />

Pronouns (optional)<br />

c: xxx xxx xxx<br />

o: 323 934 4400<br />

w: www.<strong>CORE</strong>response.org<br />

e: name@coreresponse.org<br />

910 N. Hill Street<br />

Los Angeles CA 90012<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


LETTERHEAD<br />

Letterhead Prints:<br />

BlackBlueberry<br />

Logo Size: 1.5” width<br />

Type: Graphik 9, 10 and 12pt<br />

Icons: BlackBlueberry<br />

323.934.4400<br />

information@coreresponse.org<br />

@<strong>CORE</strong>response<br />

www.<strong>CORE</strong>response.org<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


ENVELOPE<br />

Envelope Prints:<br />

BlackBlueberry<br />

Logo Size: 1.7” width<br />

Type: Graphik 10 and 12pt<br />

Icons: BlackBlueberry<br />

910 N. Hill Street<br />

Los Angeles CA 90012<br />

910 N. Hill Street<br />

Los Angeles CA 90012<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


FOLDER<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


E-MAIL SIGNATURE<br />

Use Calibri font for email signature. Please do not alter or customize the agency email<br />

signature. Do not add other images or logos, change colors or resize.<br />

RODRIGO A. GIANELLO<br />

Design Director and <strong>Brand</strong> Manager<br />

Pronouns: He/Him/His (Optional)<br />

e: rodrigo.gianello@coreresponse.org<br />

c: 310.598.9898<br />

a: 910 N Hill St, Los Angeles CA 90012<br />

w: www.coreresponse.org<br />

s: @coreresponse<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SOCIAL<br />

MEDIA<br />

Our Profile<br />

Social Tone<br />

Social Media Platforms<br />

Social Posts Sample


SOCIAL MEDIA<br />

PROFILE<br />

Our logo comes in different colorways to<br />

create consistency. The one you use will<br />

depend on the goal or celebration.<br />

Instagram<br />

180 x 180<br />

Linked In<br />

400 x 400<br />

Facebook<br />

360 x 360<br />

Twitter<br />

400 x 400<br />

Primary Logo<br />

Primary Logo<br />

This default logo should be used whenever<br />

possible. Must appear on a field of black.<br />

Secondary Reversed Out Logo<br />

For use only on white backgrounds.<br />

Patterns<br />

For use exclusively in social media special<br />

Instagram<br />

180 x 180<br />

Linked In<br />

400 x 400<br />

Facebook<br />

360 x 360<br />

Twitter<br />

400 x 400<br />

celebration dates such as Pride, Earth Day,<br />

Diversity and Inclusion etc.<br />

Secondary Reversed Out Logo<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MISUSE<br />

Make sure to leave a small area between the<br />

logo and the profile circle.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


*NOTE: Regions shoudn’t use these without HQ approval first.<br />

Patterns<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SOCIAL MEDIA<br />

REGION STARTEGY<br />

In order to differenciate our local regions, we use an<br />

extension to our social media profile logo.<br />

- NEW ORLEANS - - LOS ANGELES - - HAITI - - BRAZIL -<br />

Instagram<br />

180 x 180<br />

Linked In<br />

400 x 400<br />

Facebook<br />

360 x 360<br />

Twitter<br />

400 x 400<br />

Regional Logo<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SOCIAL MEDIA HERO BANNER<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SOCIAL TONE<br />

Our social media is meant to educate our followers about our global operations in an engaging and personable way,<br />

often by highlighting the incredible stories of those we support.<br />

Much like our brand voice, our social voice balances a professional and personal tone. Our job is to inform our followers<br />

about our efforts and the situations surrounding them. While confronting the realities of the crisis at hand, we want to<br />

give people hope that help is on the way and being administered in a positive way.<br />

Be a storyteller.<br />

We are only as strong as<br />

the people we work with<br />

and those we help. Their<br />

stories drive our mission<br />

and who we are. We want<br />

to share and celebrate<br />

those stories.<br />

Be passionate.<br />

We are proud of our work<br />

and want our followers<br />

to be proud to support<br />

us. We want them to feel<br />

the passion behind our<br />

mission. Our captions<br />

should capture the<br />

inspiration that motivates<br />

our teams on the ground<br />

every day.<br />

Be “likeable.”<br />

While our work centers<br />

around crises, we want<br />

our messaging to focus<br />

on our efforts to make<br />

an impact by providing<br />

immediate relief and<br />

long-term support.<br />

Be direct.<br />

Captions should be brief.<br />

It’s already hard enough<br />

to keep people’s attention,<br />

so we try to keep our copy<br />

short and to the point.<br />

Take out all unnecessary<br />

words wherever possible.<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SOCIAL TONE EXAMPLES<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SOCIAL<br />

POSTS<br />

NEW<br />

STRATEGY<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


WEBSITE


Typography<br />

Colors<br />

Aa H1 header<br />

Graphik Desktop: 74 px Tablet: 56 px Mobile: 30 px<br />

Aa H1 header<br />

Domino Desktop: 74 px Tablet: 56 px Mobile: 30 px<br />

Primary<br />

BlackBlueberry<br />

#242424<br />

Secondary<br />

Red Mana<br />

#d74a4a<br />

Ball Blue<br />

#093d45<br />

Emerald Mint<br />

#1c332a<br />

Filters<br />

H2 header<br />

H2 header<br />

BlackBlueberry<br />

#44454A (80%)<br />

Red Mana<br />

#e64141 (80%)<br />

Ball Blue<br />

#157686 (80%)<br />

Emerald Mint<br />

#548f75 (80%)<br />

Desktop: 74 px Tablet: 56 px Mobile: 30 px<br />

H3 header<br />

Desktop: 74 px Tablet: 56 px Mobile: 30 px<br />

Desktop: 74 px Tablet: 56 px Mobile: 30 px<br />

H3 header<br />

Desktop: 74 px Tablet: 56 px Mobile: 30 px<br />

BlackBlueberry<br />

#71757E (70%)<br />

BlackBlueberry<br />

#B1B4BB (40%)<br />

Red Mana<br />

#ef565d (70%)<br />

Red Mana<br />

#ec6d69 (40%)<br />

Ball Blue<br />

#1ba1b6 (70%)<br />

Ball Blue<br />

#3fc3db (40%)<br />

Emerald Mint<br />

#79bda0 (70%)<br />

Emerald Mint<br />

#6fb798 (40%)<br />

H4 header<br />

Desktop: 32 px Tablet: 32 px Mobile: 32 px<br />

H4 header<br />

Desktop: 32 px Tablet: 32 px Mobile: 32 px<br />

BlackBlueberry<br />

#C8CBDO (30%)<br />

Red Mana<br />

#f5938d (30%)<br />

Ball Blue<br />

#79cfe1 (30%)<br />

Emerald Mint<br />

#a1cfbc (30%)<br />

H5 HEADER<br />

H5 HEADER<br />

BlackBlueberry<br />

#EEEFF1 (15%)<br />

Red Mana<br />

#f7acae (15%)<br />

Ball Blue<br />

#9dd9e8 (15%)<br />

Emerald Mint<br />

#c3e1d4 (15%)<br />

Desktop: 18 px Tablet: 18 px Mobile: 18 px<br />

Desktop: 18 px Tablet: 18 px Mobile: 18 px<br />

BlackBlueberry<br />

#F7F8F8 (8%)<br />

Red Mana<br />

#f4dcdb (8%)<br />

Ball Blue<br />

#c9e9f0 (8%)<br />

Emerald Mint<br />

dfefe8 (8%)<br />

H6 header<br />

H6 header<br />

Desktop: 12 px Tablet: 12 px Mobile: 12 px<br />

Desktop: 12 px Tablet: 12 px Mobile: 12 px<br />

Body<br />

Desktop: 15 px Tablet: 15 px Mobile: 15 px<br />

Body<br />

Desktop: 15 px Tablet: 15 px Mobile: 15 px<br />

Gradients<br />

AA<br />

B<br />

A<br />

B<br />

#242424<br />

A<br />

#6fb798<br />

A<br />

B<br />

A<br />

B<br />

#6fb798<br />

#f7f8f8<br />

Shapes<br />

Shapes<br />

Borders, Style and Fill<br />

Icons<br />

Button Composition<br />

Join Us Join Us > Join Us Join Us ><br />

Standard<br />

Hover<br />

Standard<br />

Hover<br />

Join Us Join Us ><br />

EXPLORE MORE ><br />

EXPLORE MORE ><br />

EXPLORE MORE ><br />

EXPLORE MORE ><br />

Standard<br />

Hover<br />

Standard<br />

Hover<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


Image<br />

Special Buttons and Bars<br />

Unchecked<br />

Hover<br />

Checked<br />

Disable<br />

50%<br />

Hero Main Image 2560x1600 pixels Gallery 1920x1080 pixels Thumbnail Blog Image 1200x680 pixels Thumbnail<br />

Program<br />

1200x1200<br />

pixels<br />

Square Image<br />

1700x1700 pixels<br />

Notifications Tooltips and Burby Drop-Down<br />

Donation Module<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


PAGE STRUCTURE<br />

MENU<br />

HERO<br />

SECTION 1<br />

SECTION 2<br />

SECTION 3<br />

FOOTER<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


PARTNERSHIP<br />

LOGO LOCKUPS


ONE PARTNER<br />

VERTICAL LOCKUP<br />

HORIZONTAL LOCKUP<br />

LOGO<br />

LOGO<br />

LOGO<br />

65%<br />

LOGO<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


ONE PARTNER<br />

VERTICAL LOCKUP<br />

HORIZONTAL LOCKUP<br />

LOGO<br />

LOGO<br />

LOGO<br />

65%<br />

LOGO<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MULTIPLE<br />

PARTNERS<br />

HORIZONTAL LOCKUP<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO 65%<br />

LOGO LOGO LOGO<br />

LOGO<br />

LOGO 65%<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MULTIPLE PARTNERS<br />

VERTICAL LOCKUP<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


TIERED PARTNERS<br />

HORIZONTAL LOCKUP<br />

INSERT PARTNERSHIP LEVEL TEXT HERE<br />

INSERT PARTNERSHIP LEVEL TEXT HERE<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

INSERT PARTNERSHIP LEVEL TEXT HERE<br />

INSERT PARTNERSHIP LEVEL TEXT HERE<br />

LOGO LOGO LOGO<br />

LOGO<br />

LOGO<br />

LOGO LOGO LOGO<br />

LOGO<br />

LOGO<br />

INSERT PARTNERSHIP LEVEL TEXT HERE<br />

INSERT PARTNERSHIP LEVEL TEXT HERE<br />

LOGO<br />

LOGO<br />

LOGO<br />

LOGO<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


CO-BRANDING<br />

HORIZONTAL LOCKUP<br />

LOGO<br />

VERTICAL LOCKUP<br />

LOGO<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


“IN SUPPORT OF”<br />

HORIZONTAL LOCKUP<br />

VERTICAL LOCKUP<br />

IN SUPPORT OF<br />

IN SUPPORT OF<br />

IN SUPPORT OF<br />

IN SUPPORT OF<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


GOLD PARTNERS<br />

EXAMPLES<br />

INSERT PARTNERSHIP LEVEL TEXT HERE<br />

IG Post<br />

Promo T-Shirts<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


EXAMPLES<br />

Co-<strong>Brand</strong>ing<br />

Endorsement without <strong>CORE</strong> brand<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BRAND<br />

SUPPORT<br />

ASSETS


TRI-BLEND T-SHIRTS<br />

Style - Tri-blend Jersey<br />

<strong>Brand</strong> - Next Level #6010<br />

Colors - Black (Black C)<br />

& Heather White (Cool Grey 1C)<br />

Fabric - 50% Polyester, 25% Combed<br />

Ring Spun Cotton, 25% Rayon<br />

Weight - 4.3oz<br />

Collar - Crew Neck<br />

Fit Type - Classic Size<br />

Range - XS-3XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


COTTON T-SHIRTS<br />

Style - 100% Cotton Jersey<br />

<strong>Brand</strong> - Next Level #3600<br />

Color - Light Grey (4274C)<br />

& Black (426C)<br />

Fabric - 100% Combed Ring<br />

Spun Cotton<br />

Weight - 4.3oz<br />

Collar - Crew Neck<br />

Fit Type - Classic<br />

Size Range - XS-4XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


DRI-FIT T-SHIRTS<br />

Style - Dri-fit 100% Polyester<br />

<strong>Brand</strong> - Sport-Tek #ST350 PosiCharge<br />

Competitor Tee<br />

Colors - Black (NTR Black C)<br />

& Silver (429C)<br />

Fabric - 100% Polyester interlock with<br />

PosiCharge Technology<br />

Weight - 3.8oz<br />

Collar - Crew Neck<br />

Fit Type - Classic<br />

Size Range - XS-4XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


DRI-FIT LONG SLEEVES<br />

Style - Dri-fit 100% Polyester<br />

<strong>Brand</strong> - Sport-Tek #ST350 PosiCharge<br />

Competitor Long Sleeves<br />

Colors - Black (NTR Black C) & Silver<br />

(429C)<br />

Fabric - 100% Polyester interlock with<br />

PosiCharge Technology<br />

Weight - 3.8oz<br />

Collar - Crew Neck<br />

Fit Type - Classic<br />

Size Range - XS-4XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


HOODED SWEATSHIRT<br />

Style - Hooded Sweatshirt<br />

<strong>Brand</strong> - Just Hoods By AWDis #JHA001<br />

Colors - Jet Black & Heather Grey<br />

Fabric - 80% Ringspun Cotton,<br />

20% Polyester midweight fabric<br />

Weight - 8.3oz<br />

Features - Twin needle stitching detail,<br />

double fabric hood, self-colored<br />

drawcords, pouch pocket, ribbed<br />

cuffs and hem<br />

Size Range - S-4XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


HATS<br />

Style - Trucker Hats<br />

<strong>Brand</strong> - Otto Cap #39-165 5 panel cap<br />

Colors - Black (003) & Gray (014)<br />

Fabric - 100% Polyester<br />

Size Range - One size fits most<br />

Style - Knit Cap<br />

<strong>Brand</strong> - Port & Company<br />

Colors - Black<br />

Fabric - 100% Acrylic<br />

Size Range - One size fits most<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SAFETY VEST<br />

Placeholder text below,<br />

needs replacing:<br />

<strong>Brand</strong> - Just Hoods By AWDis #JHA001<br />

Colors - Jet Black & Heather Grey<br />

Fabric - 80% Ringspun Cotton,<br />

20% Polyester midweight fabric<br />

Weight - 8.3oz<br />

Features - Twin needle stitching detail,<br />

double fabric hood, self-colored<br />

drawcords, pouch pocket, ribbed<br />

cuffs and hem<br />

Size Range - S-4XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BUSINESS<br />

CARD<br />

Card Prints:<br />

BlackBlueberry<br />

165# Classic Crest Smooth Solar White<br />

Finishes: varnish in logo lines<br />

Logo Size: 1.735<br />

Type: Graphik 9pt<br />

Logo Lines: 1/4<br />

Price:<br />

Simple (Square corners): 100 qty - $10<br />

All Finishes and Special Paper (Round Corners):<br />

100 qty - $100 + Shipping<br />

Name<br />

Title<br />

Pronouns (optional)<br />

c: xxx xxx xxx<br />

o: 323 934 4400<br />

w: www.<strong>CORE</strong>response.org<br />

e: name@coreresponse.org<br />

910 N. Hill Street<br />

Los Angeles CA 90012<br />

Name<br />

Title<br />

Pronouns (optional)<br />

c: xxx xxx xxx<br />

o: 323 934 4400<br />

w: www.<strong>CORE</strong>response.org<br />

e: name@coreresponse.org<br />

910 N. Hill Street<br />

Los Angeles CA 90012<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


MAGNETIC SIGN & STICKER<br />

Magnetic Sign - 24” wide x 12” tall<br />

Available in different sizes<br />

Sticker - 4” wide x 3” tall<br />

Shape - Rounded Rectangle<br />

Finish - Glossy<br />

Material - White Paper<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


SIGNAGE<br />

WALK-INS<br />

WELCOME<br />

ENTRA<br />

BIENVENIDO<br />

FREE RESOURCES<br />

RELIEF CAN BE OFFERED IN<br />

MANY WAYS<br />

APPLICATION HELP<br />

SNAP, WIC, LIHEAP AND MORE<br />

CONNECT TO LOCAL<br />

SERVICES/GOOD<br />

FREE COVID-19<br />

VACCINES &<br />

BOOSTERS<br />

HERE<br />

VACUNAS Y<br />

REFUERZOS<br />

GRATUITOS DE<br />

COVID-19<br />

AQUÍ<br />

24” wide x 36” tall<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


BANNERS<br />

10’ wide x 1’ tall<br />

6’ wide x 3’ tall<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


FLAGS<br />

Placeholder text below,<br />

needs replacing:<br />

<strong>Brand</strong> - Just Hoods By AWDis #JHA001<br />

Colors - Jet Black & Heather Grey<br />

Fabric - 80% Ringspun Cotton,<br />

20% Polyester midweight fabric<br />

Weight - 8.3oz<br />

Features - Twin needle stitching detail,<br />

double fabric hood, self-colored<br />

drawcords, pouch pocket, ribbed<br />

cuffs and hem<br />

Size Range - S-4XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


VAN<br />

Mercedes Sprinter High Roof<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


T-SHIRTS<br />

Style - Tri-blend Jersey<br />

Style - Tri-blend Jersey<br />

Style - 100% Cotton Jersey<br />

Style - 100% Cotton Jersey<br />

<strong>Brand</strong> - Next Level #6010<br />

<strong>Brand</strong> - Next Level #6010<br />

<strong>Brand</strong> - Next Level #3600<br />

<strong>Brand</strong> - Next Level #3600<br />

Color - Black (Black C)<br />

Color - Heather White (Cool Gray 1C)<br />

Color - Black<br />

Color - Light Grey (4274C)<br />

Fabric - 50% Polyester, 25%<br />

Combed Ring Spun Cotton,<br />

25% Rayon<br />

Weight - 4.3oz<br />

Collar - Crew Neck<br />

Fit Type - Classic Size<br />

Range - XS-3XL<br />

Fabric - 50% Polyester, 25% Combed<br />

Ring Spun Cotton, 25% Rayon<br />

Weight - 4.3oz<br />

Collar - Crew Neck<br />

Fit Type - Classic<br />

Size Range - XS-3XL<br />

Fabric - 100% Combed Ring<br />

Spun Cotton<br />

Weight - 4.3oz<br />

Collar - Crew Neck<br />

Fit Type - Classic<br />

Size Range - XS-4XL<br />

Fabric - 100% Combed Ring<br />

Spun Cotton<br />

Weight - 4.3oz<br />

Collar - Crew Neck<br />

Fit Type - Classic<br />

Size Range - XS-4XL<br />

<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE


FIELD COMMUNICATION/<br />

BRANDED MATERIALS


www.coreresponse.org<br />

www.coreresponse.org<br />

www.coreresponse.org<br />

www.coreresponse.org<br />

www.coreresponse.org<br />

www.coreresponse.org<br />

www.coreresponse.org<br />

www.coreresponse.org<br />

www.coreresponse.org<br />

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<strong>2024</strong> <strong>CORE</strong><br />

BRAND GUIDE

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