CORE Brand Book 2025

BRANDBOOK

- 2025 -

WELCOME

We empower communities in crisis

CORE’s work focuses on empowering and supporting vulnerable communities through

and beyond crisis. These communities are affected by crises, and it is our mission to

support them in our collective journey for a more equitable future.

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BRAND GUIDE

contents

OUR BRAND

LOGO

COLORS

TYPOGRAPHY

PHOTOGRAPHY

ILLUSTRATION & ICONS

STATIONERY

SOCIAL MEDIA

WEBSITE

PARTNERSHIP LOGO LOCKUPS

BRAND SUPPORT ASSETS

FIELD COMMUNICATION/

BRANDED MATERIALS

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OUR

BRAND

Mission & Vision

Values

Who We Are

Voice

Brand Tone

MISSION & VISION

Mission

We empower communities in and beyond crisis.

Vision

We envision a more equitable world in which underserved

communities are prepared and can effectively respond to

crisis from within.

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VALUES

Empathy

We listen, we learn, and then we

act. Everything we do is driven by

compassion, respect, inclusion, diversity,

and equity.

Community

It begins our name for a reason. Our

efforts revolve around the community.

It’s in our staff, teamwork, collaboration

with partners, engagement, and our

integrated approach.

Resilience

Like the communities

we serve, we are

determined and

resolute. We exceed

challenges to get the

job done.

Passion

We are hopeful and

optimistic. We channel our

frustration at injustice and

inequity into action to make

positive things happen.

Preparedness

We are ready to respond at a moment’s

notice and scale rapidly. We support

communities to be prepared for the

future and help them pave a road to

long-term recovery.

Adaptability

We are flexible, nimble, and innovative.

We are resourceful. We forge creative

and collaborative solutions and are not

afraid to rethink traditional methods to

support those in need.

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WHO WE ARE

We are a humanitarian organization that brings immediate relief and recovery to

underserved communities across the globe. With COMMUNITY BUILDING as

our north star, our strategic pillars are:

Emergency

Response

& Preparedness

Addressing

Climate Change

Health Access

Who Do We Support?

Marginalized and vulnerable communities impacted by natural and man-made

humanitarian disasters worldwide.

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ADAPTABLE

& NIMBLE

We listen, we learn and we act.

No two responses are the same.

FILL GAPS

We identify unmet

critical needs

and work quickly to

address them.

What sets us apart

from other

humanitarian orgs?

COMMUNITY

POWERED

Our work is informed and

fueled by local communities,

from our staff to our partners.

STRIVE FOR

SOCIAL JUSTICE

Every response is a step towards

a more equitable world.

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OUR VOICE

Be inspiring.

When we engage our

supporters, we want

them to feel what we feel

when we hear about the

impact of our efforts.

The passion that fuels

CORE’s work should

shine through and leave

others filled with hope

and optimism.

Be empowering.

Empowerment is at the

heart of our brand. We

are not saviors. We are

supporters of resilience.

We are proud of our work,

and we prefer to let it

speak for itself, without

hyperbole. Save the hot

air. (We don’t need any

more global warming)

Be grateful.

Our work would not

be possible without

our staff, volunteers,

supporters, and

partners. We

acknowledge this

wherever we can

and are sincere in

our gratitude.

Keep it simple.

Access is just as important

to CORE’s work as it is to

the words we use. We steer

clear of hyperbole and make

sure information is accurate

and approachable. We are

direct, lead with what’s

most important, and avoid

confusing and distracting

jargon. Brief is better.

OUR TONE

The conditions surrounding our work are often devastating. We like to be positive and optimistic

as much as possible and convey hope. Our tone varies slightly depending on the medium, but it is

always driven by empathy. Write as if everyone is in the room. We are considerate and respectful of

the communities we serve and our partners and mindful of the imagery we use and how we speak

around it. On social, we keep it professional and to the point. Above all, we keep it authentic and

avoid gimmicky language.

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LOGO

Our Logo

Elements & Versions

Size & Space

Infinity Icon

Brand Architecture

Colors

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PRIMARY LOGO

We empower communities

in crisis

Icon

Logotype

CORE (Community Organized Relief Effort)

is a global crisis response organization that

brings immediate aid and long-term recovery

solutions to underserved communities. CORE

gets in early, saving lives and strengthening

communities for the future. We act quickly in

the face of disaster to mobilize community

members and leaders.

Tagline

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0.1 0.1

0.5

SPACING & SIZE

0.5

Dynamic and Grid

Logo Clear Space

When you place our logo in a design, please

make sure you give it room to breathe. We call

this clear space. Always leave a clear space area

equal to 1 in. of the logo’s typographic weight.

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SPACING & SIZE

Limits and Replacements

Logo Minimum Size

We want people to see our logo clearly

1.8 in

across all our communications. To make sure

it’s visible to everyone, we have a minimum

size for print and digital formats. There will be

occasional exceptions, but please stick to the

minimum sizes wherever possible.

1.4 in

Print: Minimum width 1.8 in. Below this

number, we use the logo without the tag.

Digital: Minimum width 172 px. Below this

0.8 in

number, we use the logo without the tag.

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MISUSE

The don’ts

Never manipulate or distort the CORE logo, for example by removing the tagline or by stretching or compressing

it. Never try to redesign an element of the logo or replace/add an element. Never add words or images or create a

composite logo treatment.

Never use a background with

insufficient contrast for the logo.

Never stretch or distort the logo.

Never change or rearrange the

relative sizes of the icon, tag and type.

Never change the orientation of the logo with

angles different than 0 or 90.

Never change or rearrange the relative

sizes of the icon, tag and type.

Never switch the colors of the icon.

Never add any effects like drop

shadows or embossing.

Never shear the logo.

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HORIZONTAL LOGO

Secondary Option

When

We use the horizontal logo when we want to highlight the tag of the logo

“Community Organized Relief Effort”.

Where to use

Headers on decks, flyers and brochure headers, digital web-menus, or any

marketing assets that need to highlight the logo’s tag.

Where not to use

Social media posts and digital ads.

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HORIZONTAL LOGO

Secondary Option

Horizontal Logo Minimum Size

We want people to see our logo clearly across all our communications. To make sure

it’s visible to everyone, we have a minimum size for print and digital formats.

Print: Minimum width 3 in.

Digital: Minimum width 288 px.

3 in

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MISUSE

The don’ts

Never manipulate or distort the CORE logo, for example by removing the tagline or by stretching or compressing it. Never try to

redesign an element of the logo or replace/add an element. Never add words or images or create a composite logo treatment.


insufficient contrast for the logo.

Never stretch or distort the logo.


relative sizes of the icon, tag and type.

Never change the orientation of the logo with


Never change or rearrange the relative

sizes of the icon, tag and type.

Never switch the colors of the icon.



Never shear the logo.

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BRAND ICON

Infinity sign

0.5

The infinity sign represents something that

is unlimited and endless. This is a sacred

0. 5

geometric symbol found in three fields:

the mathematical, the physical, and the

metaphysical. It represents infinitude, core,

harmony, balance, regeneration, and eternity.

Our brand expresses the infinity dynamic

by merging C+O. CORE’s infinity symbol

0.5

represents our values and DNA. We help

communities to regenerate, restore balance,

0. 5

and we operate in an infinite movement in

order to transform lives.

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MISUSE

The don’ts

Never manipulate or distort the CORE brand icon, for example by stretching or compressing it. Never try to redesign

CORE’s icon or replace/add an element. Never add words or images or create a composite icon treatment. The icon has its

own specific cut and framing usage presented in the following pages.


insufficient contrast for the icon.

Never stretch or distort the icon.


relative size of the icon.

Never change the orientation of the icon with




Never shear the icon.

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MISUSE

The don’ts

Never manipulate or distort the CORE brand icon, for example by stretching or compressing it. Never try to redesign

CORE’s icon or replace/add an element. Never add words or images or create a composite logo treatment. The icon has its

own specific cut and framing usage presented in the following pages.


insufficient contrast for the icon.

Never stretch or distort the icon.


relative size of the icon.

Never change the orientation of the icon with




Never shear the icon.

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BRAND ARCHITECTURE

Sub-Brands

Brand Programs

CALIFORNIA

BRAZIL

Brand Publications

NEWSLETTER

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BRAND COLOR

BlackBlueberry

Our logo comes in two colorways to create

consistency. The one you use will depend on

your background image or color.

Primary

BlackBlueberry

RGB: 36 37 41

CMYK: 74% 67% 61% 68%

#242529

Primary Logo:

This default BlackBlueberry logo should be

used whenever possible. Must appear on a

field of white.

Secondary Reversed Out Logo:

For use only on dark black backgrounds. Inner

space of icon should remain transparent.

Secondary

White

RGB: 255 255 255

CMYK: 0 0 0 0

#ffffff

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COLORS

COLOR GUIDE

Brand Primary Color

The official CORE primary color is BlackBluberry. It needs

to be in 25% of any CORE layout when applied or combined with

secondary or extra color palette.

Pantone:

BlackBlueberry 80%

RGB: 68 69 74

CMYK: 69% 62% 55% 40%

#44454A

Alternative PMS: 5395 C

RGB: 36 37 41

CMYK: 74% 67% 61% 68%

#242529

Pantone:

BlackBlueberry 70%

RGB: 113 117 126

CMYK: 58% 48% 40% 10%

#71757E

Pantone:

BlackBlueberry 40%

RGB: 177 180 187

CMYK: 31% 24% 20% 0%

#B1B4BB

Pantone:

BlackBlueberry 30%

RGB: 200 203 208

CMYK: 21% 15% 13% 0%

#C8CBD0

Pantone:

BlackBlueberry 15%

RGB: 238 239 241

CMYK: 5% 3% 3% 0%

#EEEFF1

Pantone:

BlackBlueberry 8%

RGB: 247 248 248

CMYK: 2% 1% 1% 0%

#F7F8F8

BlackBlueberry®

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- SECONDARY COLORS

COLOR STRATEGY

- COLOR HIEARCHY -

Expressing emotions

through colors

DOMINANT

CORE Blackblueberry is our hero color. We

INTERMEDIARY

TONIC

use this primary color to clearly signify the

presence of CORE brand in people’s lives, and

SECONDARY

to help our users immediately identify us.

To continue our journey and make our stories

CLIMATE

CHANGE

EMERGENCY

RESPONSE &

PREPAREDNESS

HEALTH

ACCESS

even more exciting, we have a select set of

supporting colors which help CORE to express

our values and get what we need to support

more communities.

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- COLOR COMBINANTION

COLOR STRATEGY

Telling Our Brand Story Through Combinations

Each color in our palette was chosen to reflect a specific aspect of our brand identity. This chart reveals how

these colors work together, creating visual narratives that resonate with our audience. Use these pairings as a

guide to maintain visual consistency and reinforce our brand identity across all touchpoints.

#242424 #44454a #72757d #242424 #b2b4bb #eeeff1 #ffffff #c7544f #df6262 #e89890 #edb0b0 #f0dddc #377485 #4c9fb3 #8fcedf #aad8e6 #cfe9ef #628e77 #80b69a #88bba2 #aacdbd #c9e0d5

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COLOR USAGE FOR OTHER CATEGORIES

#URGENCY

#HELP

#DONATE

Red Mana will help us to fundraise

for an emergency crisis. This color

will also support our passion and

preparedness stories.

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RED MANA

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#HOPE

#SUSTAINABILITY

#RESILIENCE

Emerald Mint will take us to communities where

resilience and sustainability are necessary. This

color is perfect for expressing hope and empathy.

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EMERALD MINT

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#EMPOWERING

#COMMUNITY

#ADAPTABILITY

Ball Blue will be present when we want

to show our impact, adaptability and

empowerment.

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BALL BLUE

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TYPOGRAPHY

Brand Type

Display Type

Digital Types

Font Hierarchy

OUR FAVORITE FONTS

Our primary brand font is Graphik. We use it in print and on the web. When Graphik

isn’t available, we use Montserrat and Calibri. We love using serif fonts and we use

Domine for titles, display titles, subtitles and quotes.

Secondary fonts like Montserrat and Calibri are digital fonts and must be used on

e-mail signature, decks and digital assets.

Use the font that works best with your design, and always be consistent throughout

whatever you’re working on. Never use more than 2 fonts on a single document.

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BRAND

TYPEFACES

Our primary font is Graphik. It is a clear, legible and

modern typeface that works well in print and online.

It includes many weights, including thin, thin italic,

light, light italic, extra light, extra light italic, medium,

medium italic, regular, regular italic, semibold,

Pt - 32 Thin I 42px

Graphik Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*

semibold italic, bold, bold italic, black, black italic,

super, super italic.

For Headlines and Titles

Use Graphik Light/Black.

For Subheads

Use Domine.

For Quotes

Pt - 32 Thin Italic I 42px

Graphik Thin Italic



1234567890!@£$%^&*

Use Graphik or Domine.

For Body Copy

Use Graphik.

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Pt - 32 Extra Light I 42px

Graphik Extra Light



1234567890!@£$%^&*

Pt - 32 Light Italic I 42px

Graphik Light Italic



1234567890!@£$%^&*

Pt - 32 Extra Light Italic I 42px

Graphik Extra Light Italic



1234567890!@£$%^&*

Pt - 32 Regular I 42px

Graphik Regular



1234567890!@£$%^&*

Pt - 32 Light I 42px

Graphik Light



1234567890!@£$%^&*

Pt - 32 Regular Italic I 42px

Graphik Regular Italic



1234567890!@£$%^&*

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Pt - 32 Medium I 42px

Graphik Medium



1234567890!@£$%^&*

Pt - 32 Semibold Italic I 42px

Graphik Semibold Italic



1234567890!@£$%^&*

Pt - 32 Medium Italic I 42px

Graphik Medium Italic



1234567890!@£$%^&*

Pt - 32 Bold I 42px

Graphik Bold



1234567890!@£$%^&*

Pt - 32 Semibold I 42px

Graphik Semibold



1234567890!@£$%^&*

Pt - 32 Thin Italic I 42px

Graphik Bold Italic



1234567890!@£$%^&*

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Pt - 32 Black I 42px

Graphik Black



1234567890!@£$%^&*

Pt - 32 Super I 42px

Graphik Super



1234567890!@£$%^&*

Pt - 32 Black Italic I 42px

Graphik Black Italic



1234567890!@£$%^&*

Pt - 32 Super Italic I 42px

Graphik Super Italic



1234567890!@£$%^&*

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DISPLAY

TYPEFACE

Our display font is Domine. It is an empathetic,

legible, and lovely typeface that works well

Pt - 32 Regular I 42px

Domine Regular



1234567890!@£$%^&*

in storytelling, editorial and the digital world.

It includes four weights: regular, medium,

semibold and bold.

Usage

For Headlines

For Subheads

For Quotes

Pt - 32 Medium I 42px

Domine Medium



1234567890!@£$%^&*

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Pt - 32 Semibold I 42px

Domine Semibold



1234567890!@£$%^&*

Pt - 32 Bold I 42px

Empowering

communities

in crisis

Domine Bold



1234567890!@£$%^&*

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Pt - 20/10 I 30/10px

DIGITAL

TYPEFACE

Our digital fonts are Montserrat and Calibri.

They are popular, legible and easy to find

in any computer and digital platform. They

include many weights, from light to black.

Usage

For Canva

For PowerPoint

For Emai Signature

For Email Campaign

For Facebook Creative Ads

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXY

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*

Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



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Pt - 20/10 I 30/10px

Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Montserrat



Pt - 20/10 I 30/10px

Calibri



Calibri



Calibri



Calibri



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FONT HIERARCHY

Heading 2: Graphik Bold All Caps 8pt/9pt

Title: Graphik Extralight All Caps 36pt/38pt

Subtitle: Domine Regular 18pt/24pt

BLABORERE EXCESTI

HARUNT

RERUMENDA

Fuga. Ant, commolorio.

Harumqui veliqui conserion

conempedis acilique nosam,

Heading 1: Graphik Semibold 12pt/24pt

Body Text: Graphik Light 12pt/24pt

Osaperi oraeptatat dolute nulpa

Et as vella pereptaspel et ut eaquid untur ad eatiisit qui

simeturem quunt fuga. Osaperi oraeptatat dolute nulpa

nim et arum quo blaborere excesti anducius rehendam

lanihil excernat quia sim ut est, occab inversped quo es

secestrum am fuga.

Footers and Captions: Graphik Light Italic 9pt/11pt

Tem ratetur? Quia vellecabo. Odiorpo ribusti corum digende libus, temporit,

suntistia dolorum qui as

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Heading 2: Graphik Bold All Caps 8pt/9pt

Title: Doine Semibold 36pt/38pt

Subtitle: Graphik Light 18pt/24pt

Heading 1: Graphik Semibold 12pt/24pt

Body Text: Graphik Light 12pt/24pt

BLABORERE EXCESTI

Harunt

Rerumenda

FUGA. ANT, COMMOLORIO.

HARUMQUI VELIQUI

CONSERION CONEMPEDIS

Osaperi oraeptatat dolute nulpa

Et as vella pereptaspel et ut eaquid untur ad eatiisit qui

simeturem quunt fuga. Osaperi oraeptatat dolute nulpa

nim et arum quo blaborere excesti anducius rehendam

lanihil excernat quia sim ut est, occab inversped quo es

secestrum am fuga.

Footers and Captions: Graphik Light Italic 9pt/11pt

Tem ratetur? Quia vellecabo. Odiorpo ribusti corum digende libus, temporit,

suntistia dolorum qui as

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PHOTOGRAPHY

Approach

Examples

OUR PHOTO

APPROACH

We focus on resilience -

but don’t shy away from the

tough, emotional moments

Photography is an integral part of our brand. You’ll see

beautiful photos of smiling people in everything we do

because even through tough times, we highlight hope,

happiness, and resilience.

We portray the communities we serve with dignity. And

anytime we show photos of harsh reality, we pair it with

explanations of what others can do to help. We want

to inspire everyone who interacts with our brand to

feel hopeful and motivated to take action. Our imagery

represents empathy, resilience, and possibility.

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OUR PHOTO

TECHNIQUE

Focus on storytelling and

documentary style

A photography style guide, or brand photo guide, is the

framework to follow when creating images for our brand.

PHOTO COMPOSITION AND STYLE

STORYTELLING/BRAND PHOTOS

- hope, resilience and joy -

Documentary, portrait, spontaneous and natural style

COLOR COMPOSITION

-Medium to high saturation

-No filter

NARRATIVE/STORYTELLING

-Inspiring moments, people smiling, connection

between people, happiness, hope and resilience mood.

Accomplishment and close-up reaction are always welcome!

STORYTELLING/BRAND PHOTOS

- hope, resilience and joy -

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photo: Council on Foreign Relations

photo: The Dallas Morning News

photo: The Time of Israel

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ILLUSTRATION

& ICONS

Approach

Examples

ICONS

Focus on lines, not solid blocks.

We keep our icons and illustrations flat, clean,

white, or black without gradients or shadows.

For campaigns and UX, we lean toward simple

FLOOD

- special icon -

icons in solid black or white colors. Simple and

elegant, our icons should always be easy to

identify at a glance.

When talking about disaster, we use special

icons in our website and graphic assets.

ICONS

- fun, clean and flat style -

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ICONS

- we have more than 1000 icons -

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ICONS

- donation special icons

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STATIONERY

Business Card

Letterhead

Envelopes

Folder

Email Signatures

BUSINESS

CARD

Card Prints:

BlackBlueberry

165# Classic Crest Smooth Solar White

Finishes: varnish in logo lines

Logo Size: 1.735” width

Type: Graphik 9 pt

Logo Lines: 0.25 pt

Name

Title

Pronouns (optional)

c: xxx xxx xxx

o: 323 934 4400

w: www.COREresponse.org

e: name@coreresponse.org

910 N. Hill Street

Los Angeles CA 90012

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LETTERHEAD

Letterhead Prints:

BlackBlueberry


Type: Graphik 9, 10 and 12pt

Icons: BlackBlueberry

323.934.4400

information@coreresponse.org

@COREresponse

www.COREresponse.org

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ENVELOPE

Envelope Prints:

BlackBlueberry


Type: Graphik 10 and 12pt

Icons: BlackBlueberry

910 N. Hill Street


910 N. Hill Street


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FOLDER

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E-MAIL SIGNATURE

Use Calibri font for email signature. Please do not alter or customize the agency email

signature. Do not add other images or logos, change colors or resize.

RODRIGO A. GIANELLO

Design Director and Brand Manager

Pronouns: He/Him/His (Optional)

e: rodrigo.gianello@coreresponse.org

c: 310.598.9898

a: 910 N Hill St, Los Angeles CA 90012

w: www.coreresponse.org

s: @coreresponse

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SOCIAL

MEDIA

Our Profile

Social Tone

Social Media Platforms

Social Posts Sample

SOCIAL MEDIA

PROFILE

Our logo comes in different colorways to

create consistency. The one you use will

depend on the goal or celebration.

Instagram

180 x 180

Linked In

400 x 400

Facebook

360 x 360

Twitter

400 x 400

Primary Logo

Primary Logo

This default logo should be used whenever

possible. Must appear on a field of black.

Secondary Reversed Out Logo

For use only on white backgrounds.

Patterns

For use exclusively in social media special

Instagram

180 x 180

Linked In

400 x 400

Facebook

360 x 360

Twitter

400 x 400

celebration dates such as Pride, Earth Day,

Diversity and Inclusion etc.

Secondary Reversed Out Logo

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MISUSE

Make sure to leave a small area between the

logo and the profile circle.

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*NOTE: Regions shoudn’t use these without HQ approval first.

Patterns

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SOCIAL MEDIA

REGION STARTEGY

In order to differenciate our local regions, we use an

extension to our social media profile logo.

- NEW ORLEANS - - LOS ANGELES - - HAITI - - BRAZIL -

Instagram

180 x 180

Linked In

400 x 400

Facebook

360 x 360

Twitter

400 x 400

Regional Logo

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SOCIAL MEDIA HERO BANNER

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SOCIAL TONE

Our social media is meant to educate our followers about our global operations in an engaging and personable way,

often by highlighting the incredible stories of those we support.

Much like our brand voice, our social voice balances a professional and personal tone. Our job is to inform our followers

about our efforts and the situations surrounding them. While confronting the realities of the crisis at hand, we want to

give people hope that help is on the way and being administered in a positive way.

Be a storyteller.

We are only as strong as

the people we work with

and those we help. Their

stories drive our mission

and who we are. We want

to share and celebrate

those stories.

Be passionate.

We are proud of our work

and want our followers

to be proud to support

us. We want them to feel

the passion behind our

mission. Our captions

should capture the

inspiration that motivates

our teams on the ground

every day.

Be “likeable.”

While our work centers

around crises, we want

our messaging to focus

on our efforts to make

an impact by providing

immediate relief and

long-term support.

Be direct.

Captions should be brief.

It’s already hard enough

to keep people’s attention,

so we try to keep our copy

short and to the point.

Take out all unnecessary

words wherever possible.

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BRAND GUIDE

SOCIAL TONE EXAMPLES

2024 CORE

BRAND GUIDE

SOCIAL

POSTS

NEW

STRATEGY

2024 CORE

BRAND GUIDE

WEBSITE

Typography

Colors

Aa H1 header

Graphik Desktop: 74 px Tablet: 56 px Mobile: 30 px

Aa H1 header

Domino Desktop: 74 px Tablet: 56 px Mobile: 30 px

Primary

BlackBlueberry

#242424

Secondary

Red Mana

#d74a4a

Ball Blue

#093d45

Emerald Mint

#1c332a

Filters

H2 header

H2 header

BlackBlueberry

#44454A (80%)

Red Mana

#e64141 (80%)

Ball Blue

#157686 (80%)

Emerald Mint

#548f75 (80%)

Desktop: 74 px Tablet: 56 px Mobile: 30 px

H3 header



H3 header


BlackBlueberry

#71757E (70%)

BlackBlueberry

#B1B4BB (40%)

Red Mana

#ef565d (70%)

Red Mana

#ec6d69 (40%)

Ball Blue

#1ba1b6 (70%)

Ball Blue

#3fc3db (40%)

Emerald Mint

#79bda0 (70%)

Emerald Mint

#6fb798 (40%)

H4 header


H4 header


BlackBlueberry

#C8CBDO (30%)

Red Mana

#f5938d (30%)

Ball Blue

#79cfe1 (30%)

Emerald Mint

#a1cfbc (30%)

H5 HEADER

H5 HEADER

BlackBlueberry

#EEEFF1 (15%)

Red Mana

#f7acae (15%)

Ball Blue

#9dd9e8 (15%)

Emerald Mint

#c3e1d4 (15%)



BlackBlueberry

#F7F8F8 (8%)

Red Mana

#f4dcdb (8%)

Ball Blue

#c9e9f0 (8%)

Emerald Mint

dfefe8 (8%)

H6 header

H6 header



Body


Body


Gradients

AA

B

A

B

#242424

A

#6fb798

A

B

A

B

#6fb798

#f7f8f8

Shapes

Shapes

Borders, Style and Fill

Icons

Button Composition

Join Us Join Us > Join Us Join Us >

Standard

Hover

Standard

Hover

Join Us Join Us >

EXPLORE MORE >

EXPLORE MORE >

EXPLORE MORE >

EXPLORE MORE >

Standard

Hover

Standard

Hover

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BRAND GUIDE

Image

Special Buttons and Bars

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Disable

50%

Hero Main Image 2560x1600 pixels Gallery 1920x1080 pixels Thumbnail Blog Image 1200x680 pixels Thumbnail

Program

1200x1200

pixels

Square Image

1700x1700 pixels

Notifications Tooltips and Burby Drop-Down

Donation Module

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BRAND GUIDE

PAGE STRUCTURE

MENU

HERO

SECTION 1

SECTION 2

SECTION 3

FOOTER

2024 CORE

BRAND GUIDE

2024 CORE

BRAND GUIDE

2024 CORE

BRAND GUIDE

PARTNERSHIP

LOGO LOCKUPS

ONE PARTNER

VERTICAL LOCKUP

HORIZONTAL LOCKUP

LOGO

LOGO

LOGO

65%

LOGO

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BRAND GUIDE

ONE PARTNER

VERTICAL LOCKUP

HORIZONTAL LOCKUP

LOGO

LOGO

LOGO

65%

LOGO

2024 CORE

BRAND GUIDE

MULTIPLE

PARTNERS

HORIZONTAL LOCKUP

LOGO

LOGO

LOGO

LOGO

LOGO 65%

LOGO LOGO LOGO

LOGO

LOGO 65%

2024 CORE

BRAND GUIDE

MULTIPLE PARTNERS

VERTICAL LOCKUP

LOGO

LOGO

LOGO

LOGO

LOGO

LOGO

LOGO

LOGO

2024 CORE

BRAND GUIDE

TIERED PARTNERS

HORIZONTAL LOCKUP

INSERT PARTNERSHIP LEVEL TEXT HERE


LOGO

LOGO

LOGO

LOGO



LOGO LOGO LOGO

LOGO

LOGO

LOGO LOGO LOGO

LOGO

LOGO



LOGO

LOGO

LOGO

LOGO

2024 CORE

BRAND GUIDE

CO-BRANDING

HORIZONTAL LOCKUP

LOGO

VERTICAL LOCKUP

LOGO

2024 CORE

BRAND GUIDE

“IN SUPPORT OF”

HORIZONTAL LOCKUP

VERTICAL LOCKUP

IN SUPPORT OF

IN SUPPORT OF

IN SUPPORT OF

IN SUPPORT OF

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BRAND GUIDE

GOLD PARTNERS

EXAMPLES


IG Post

Promo T-Shirts

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BRAND GUIDE

EXAMPLES

Co-Branding

Endorsement without CORE brand

2024 CORE

BRAND GUIDE

BRAND

SUPPORT

ASSETS

TRI-BLEND T-SHIRTS

Style - Tri-blend Jersey

Brand - Next Level #6010

Colors - Black (Black C)

& Heather White (Cool Grey 1C)

Fabric - 50% Polyester, 25% Combed

Ring Spun Cotton, 25% Rayon

Weight - 4.3oz

Collar - Crew Neck

Fit Type - Classic Size

Range - XS-3XL

2024 CORE

BRAND GUIDE

COTTON T-SHIRTS

Style - 100% Cotton Jersey


Color - Light Grey (4274C)

& Black (426C)

Fabric - 100% Combed Ring

Spun Cotton

Weight - 4.3oz

Collar - Crew Neck

Fit Type - Classic

Size Range - XS-4XL

2024 CORE

BRAND GUIDE

DRI-FIT T-SHIRTS

Style - Dri-fit 100% Polyester

Brand - Sport-Tek #ST350 PosiCharge

Competitor Tee

Colors - Black (NTR Black C)

& Silver (429C)

Fabric - 100% Polyester interlock with

PosiCharge Technology

Weight - 3.8oz

Collar - Crew Neck

Fit Type - Classic

Size Range - XS-4XL

2024 CORE

BRAND GUIDE

DRI-FIT LONG SLEEVES

Style - Dri-fit 100% Polyester

Brand - Sport-Tek #ST350 PosiCharge

Competitor Long Sleeves

Colors - Black (NTR Black C) & Silver

(429C)

Fabric - 100% Polyester interlock with

PosiCharge Technology

Weight - 3.8oz

Collar - Crew Neck

Fit Type - Classic

Size Range - XS-4XL

2024 CORE

BRAND GUIDE

HOODED SWEATSHIRT

Style - Hooded Sweatshirt

Brand - Just Hoods By AWDis #JHA001

Colors - Jet Black & Heather Grey

Fabric - 80% Ringspun Cotton,

20% Polyester midweight fabric

Weight - 8.3oz

Features - Twin needle stitching detail,

double fabric hood, self-colored

drawcords, pouch pocket, ribbed

cuffs and hem

Size Range - S-4XL

2024 CORE

BRAND GUIDE

HATS

Style - Trucker Hats

Brand - Otto Cap #39-165 5 panel cap

Colors - Black (003) & Gray (014)

Fabric - 100% Polyester

Size Range - One size fits most

Style - Knit Cap

Brand - Port & Company

Colors - Black

Fabric - 100% Acrylic

Size Range - One size fits most

2024 CORE

BRAND GUIDE

SAFETY VEST

Placeholder text below,

needs replacing:





Weight - 8.3oz




cuffs and hem

Size Range - S-4XL

2024 CORE

BRAND GUIDE

BUSINESS

CARD

Card Prints:

BlackBlueberry

165# Classic Crest Smooth Solar White

Finishes: varnish in logo lines

Logo Size: 1.735

Type: Graphik 9pt

Logo Lines: 1/4

Price:

Simple (Square corners): 100 qty - $10

All Finishes and Special Paper (Round Corners):

100 qty - $100 + Shipping

Name

Title

Pronouns (optional)

c: xxx xxx xxx

o: 323 934 4400



910 N. Hill Street


Name

Title

Pronouns (optional)

c: xxx xxx xxx

o: 323 934 4400



910 N. Hill Street


2024 CORE

BRAND GUIDE

MAGNETIC SIGN & STICKER

Magnetic Sign - 24” wide x 12” tall

Available in different sizes

Sticker - 4” wide x 3” tall

Shape - Rounded Rectangle

Finish - Glossy

Material - White Paper

2024 CORE

BRAND GUIDE

SIGNAGE

WALK-INS

WELCOME

ENTRA

BIENVENIDO

FREE RESOURCES

RELIEF CAN BE OFFERED IN

MANY WAYS

APPLICATION HELP

SNAP, WIC, LIHEAP AND MORE

CONNECT TO LOCAL

SERVICES/GOOD

FREE COVID-19

VACCINES &

BOOSTERS

HERE

VACUNAS Y

REFUERZOS

GRATUITOS DE

COVID-19

AQUÍ

24” wide x 36” tall

2024 CORE

BRAND GUIDE

BANNERS

10’ wide x 1’ tall

6’ wide x 3’ tall

2024 CORE

BRAND GUIDE

FLAGS

Placeholder text below,

needs replacing:





Weight - 8.3oz




cuffs and hem

Size Range - S-4XL

2024 CORE

BRAND GUIDE

VAN

Mercedes Sprinter High Roof

2024 CORE

BRAND GUIDE

T-SHIRTS









Color - Black (Black C)

Color - Heather White (Cool Gray 1C)

Color - Black

Color - Light Grey (4274C)

Fabric - 50% Polyester, 25%

Combed Ring Spun Cotton,

25% Rayon

Weight - 4.3oz

Collar - Crew Neck

Fit Type - Classic Size

Range - XS-3XL

Fabric - 50% Polyester, 25% Combed

Ring Spun Cotton, 25% Rayon

Weight - 4.3oz

Collar - Crew Neck

Fit Type - Classic

Size Range - XS-3XL


Spun Cotton

Weight - 4.3oz

Collar - Crew Neck

Fit Type - Classic

Size Range - XS-4XL


Spun Cotton

Weight - 4.3oz

Collar - Crew Neck

Fit Type - Classic

Size Range - XS-4XL

2024 CORE

BRAND GUIDE

2024 CORE

BRAND GUIDE

2024 CORE

BRAND GUIDE

2024 CORE

BRAND GUIDE

FIELD COMMUNICATION/

BRANDED MATERIALS

www.coreresponse.org









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BRAND GUIDE

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BRAND GUIDE

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