Download Press Release 19th of September 2012 - Viennafair 2012
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<strong>Press</strong> Information<br />
VIENNAFAIR The New Contemporary <strong>2012</strong><br />
<strong>September</strong> 20–23, <strong>2012</strong><br />
Messe Wien, Hall A, Messeplatz 1, 1020 Vienna<br />
Vienna, <strong>September</strong> 19, <strong>2012</strong><br />
A<br />
122 Austrian and international galleries from 26 countries celebrate the 2<br />
opening <strong>of</strong> the eighth edition <strong>of</strong> VIENNAFAIR The New Contemporary<br />
A new fair format for Vienna: VIENNAFAIR The New Contemporary 3<br />
Galleries at VIENNAFAIR The New Contemporary<br />
Focus on Central, Eastern, and Southeastern European countries 4<br />
with established and new artistic positions<br />
Contemporary Turkish art also in the limelight in <strong>2012</strong> 4<br />
Galleries from the Western hemisphere 5<br />
Austriaʼs gallery scene 5<br />
Exciting solo presentations in ZONE 1 6<br />
Advisory board and admissions committee 7<br />
New fair architecture 7<br />
Local art collectors as partners <strong>of</strong> VIENNAFAIR The New Contemporary 8<br />
The Art Vectors Investment Partnership and its board members<br />
International Art Industry Forum 9<br />
Information hub at the intersection <strong>of</strong> culture and economy<br />
Cooperations 10<br />
Biographies 12<br />
Sponsors and partners <strong>of</strong> VIENNAFAIR The New Contemporary 13<br />
B<br />
Visitors program with experts from the international art world<br />
VIENNA QUINTET, VIENNA TALKS, VIENNA SONIC, VIENNA LIVE,<br />
VIENNA STUDIO, VIENNA CLICK, VIENNA SELECTED<br />
C<br />
Gallery list
122 Austrian and international galleries from 26 countries celebrate the opening <strong>of</strong> the<br />
eighth edition <strong>of</strong> VIENNAFAIR The New Contemporary<br />
“With the new name VIENNAFAIR The New Contemporary we wanted to emphasize from the<br />
very beginning Viennaʼs role as a trendsetter and a hub for cultural exchange between the<br />
Eastern and Western hemispheres. We are very pleased that our investment could make a<br />
contribution to enhancing a shared cultural and economic development,” says Sergey<br />
Skaterschikov, founder <strong>of</strong> Next Edition Partners GmbH and majority shareholder <strong>of</strong> VF<br />
Betriebsgesellschaft mbH. “It was clear from the start that Viennaʼs extremely vibrant<br />
contemporary art scene needs an art fair that corresponds with the international reputation <strong>of</strong><br />
the galleries, the exhibition houses, and the artists who reside here. I would like to thank the<br />
entire team and all those who have supported us here in Vienna and around the world. But<br />
above all, I would like to congratulate the two artistic directors Christina Steinbrecher and Vita<br />
Zaman for implementing the vision <strong>of</strong> VIENNAFAIR The New Contemporary in such a short<br />
time frame and developing such an extensive and exciting program,” underlines Dmitry<br />
Aksenov, also a founder <strong>of</strong> Next Edition Partners GmbH and majority shareholder <strong>of</strong> VF<br />
Betriebsgesellschaft mbH.<br />
“With 122 galleries from 26 countries, we present a VIENNAFAIR The New Contemporary<br />
that does justice to Viennaʼs role as a marketplace and takes decisive steps toward the future.<br />
We are experiencing a convergence <strong>of</strong> the formerly separated western economic zone with<br />
the increasingly more influential markets <strong>of</strong> Central, Eastern, and Southeastern Europe. We<br />
have successfully won the participation <strong>of</strong> some <strong>of</strong> the most prestigious and likewise many <strong>of</strong><br />
the most interesting emerging galleries from both hemispheres – a first big step on our path to<br />
position VIENNAFAIR The New Contemporary at the pinnacle <strong>of</strong> international developments<br />
in contemporary art and the global art market,” points out Christina Steinbrecher, artistic<br />
director, satisfied with the eighth edition <strong>of</strong> VIENNAFAIR The New Contemporary.<br />
“In addition to VIENNA QUINTET, a special exhibition about the latest developments in<br />
contemporary art in the five former Soviet republics Azerbaijan, Belarus, Georgia,<br />
Kazakhstan, and the Ukraine, which are becoming significant protagonists in European<br />
culture, and the project “DIYALOG”: Art from Turkey, which presents galleries and institutions<br />
from another dynamic region, we have developed an ambitious supplementary program that<br />
presents highly topical facets in the production <strong>of</strong> contemporary art, some for the first time in<br />
Vienna. We have invited fantastic musicians, performers, and lecturers from Berlin, Moscow,<br />
Los Angeles, New York, and many other cities to Vienna to create an inspiring program that<br />
will make VIENNAFAIR The New Contemporary the highlight <strong>of</strong> Viennaʼs contemporary art<br />
calendar. Among others, the program includes the musical duo Tosca, who will present their<br />
new CD, a solidarity demonstration for the Russian punk band Pussy Riot, along with a tribute<br />
to Franz West, one <strong>of</strong> the most important international representatives <strong>of</strong> contemporary<br />
Austrian art who just recently passed away,” says Vita Zaman, summarizing the extensive<br />
visitors program <strong>of</strong> VIENNAFAIR The New Contemporary.<br />
2
A new fair format for Vienna: VIENNAFAIR The New Contemporary<br />
In our largely globalized society, artistic questions and strategies comply less and less with<br />
the borders <strong>of</strong> topographic or political geographies. Rather, they increasingly reflect new<br />
forms <strong>of</strong> a sociocultural discourse that links different stakeholders – also with the help <strong>of</strong> new<br />
social media – into a global network regardless <strong>of</strong> cultural boundaries. A place located at the<br />
intersection <strong>of</strong> different cultures which recognizes its function as a catalyst in the<br />
advancement <strong>of</strong> these new cultural identities is virtually predestined to assume a position at<br />
the forefront <strong>of</strong> new artistic developments.<br />
With its rich cultural heritage, but also an extraordinarily dynamic and increasingly multi-ethnic<br />
contemporary art scene, Vienna deserves an art fair with an international format that<br />
corresponds with its status <strong>of</strong> a metropolis and with Austrian galleries that have, for many<br />
years, successfully positioned themselves in the international art market. With the elaboration<br />
<strong>of</strong> the exhibition format behind VIENNAFAIR The New Contemporary, an important first step<br />
has successfully been made toward an enhanced international presence in the gallery scene<br />
and, above all, among art collectors around the world. The participation <strong>of</strong> renowned<br />
international and national galleries in combination with the presentation <strong>of</strong> younger galleries<br />
that act as forerunners in contemporary art production enables VIENNAFAIR The New<br />
Contemporary to <strong>of</strong>fer the unique opportunity to experience the work <strong>of</strong> established artists<br />
alongside that <strong>of</strong> emerging artists and new talent – and a chance for buyers to expand their<br />
own art collections in both directions.<br />
The idea <strong>of</strong> Europe as an expanded economic and cultural space, beyond the borders <strong>of</strong> the<br />
EU, is central in the further development <strong>of</strong> the focus on Central, Eastern, and Southeastern<br />
Europe, an idea that once again demonstrates VIENNAFAIR The New Contemporaryʼs<br />
unique position in the international art fair circuit. In addition to the numerous Eastern<br />
European galleries, many <strong>of</strong> which began their international careers in earlier editions <strong>of</strong><br />
VIENNAFAIR, VIENNAFAIR The New Contemporary also presents Istanbulʼs upcoming<br />
gallery scene, both renowned and young galleries from St. Petersburg and Moscow, and even<br />
a special showcase <strong>of</strong> art from the Caucasus region, which is still far removed from the art<br />
market. This creates an unrivaled and lively platform for exchange between the still very<br />
Western-oriented art market and regions in which totally new forms <strong>of</strong> cooperation between<br />
art, economy, and civil society are currently blossoming.<br />
Informed significantly by the parallel development <strong>of</strong> digital technologies and the historical<br />
emergence <strong>of</strong> new political geographies, unprecedented cooperations are forming<br />
internationally between the individual arts sectors, between high and pop culture, and<br />
between artistic practices and the creative industries. VIENNAFAIR The New Contemporary<br />
investigates these phenomena – for example, in the special program VIENNA CLICK and<br />
also prior to the fair in its International Art Industry Forum – and demonstrates the creative<br />
potential <strong>of</strong> such interconnections.<br />
3
Galleries at VIENNAFAIR The New Contemporary<br />
Focus on Central, Eastern, and Southeastern European countries with established and<br />
new artistic positions<br />
47 galleries from the focus region Central, Eastern, and Southeastern Europe come to<br />
VIENNAFAIR The New Contemporary <strong>2012</strong>: the 0gms Gallery from Bulgaria; the Galeria Plan<br />
B, Ivan Gallery, JECZA GALLERY, and SABOT from Romania; DRDOVA GALLERY, dvorak<br />
sec contemporary, hunt kastner artworks, and the Vernon Gallery from the Czech Republic;<br />
Temnikova & Kasela Gallery from Estonia; and the galleries Forsblom and TAIK from Finland.<br />
The Gardens and Vartai Galerija from Lithuania and Alma Gallery from Latvia decided to<br />
participate as well. Hungary is represented this year with six galleries: acb Gallery, Erika<br />
Deák Gallery, INDA Galéria, Kisterem, Ani Molnár Gallery, and VILTIN Galéria; Poland with<br />
five: BWA Warszawa, lokal_30, Pr<strong>of</strong>ile Gallery, Raster, Starter Gallery. Slovenia participates<br />
with P74 Gallery and Galerija Gregor Podnar; Slovakia with amt _ project; Croatia with<br />
Galerija Marisall; the Ukraine with Mironova Gallery; and Iran with Shirin Art Center. The most<br />
participants from one <strong>of</strong> the focus regions this year, however, come from Russia, which sends<br />
seven galleries to VIENNAFAIR The New Contemporary: 16th LINE art gallery, Anna Nova<br />
Art Gallery, Marina Gisich Gallery, Gallery 21, Pecherskiy Gallery, pop/<strong>of</strong>f/art gallery and<br />
Triumph Gallery.<br />
As in previous years, Erste Bank is facilitating the main focus on Central, Eastern and<br />
Southeastern European countries within VIENNAFAIR The New Contemporary. “We promote<br />
artists and galleries from the East and Southeastern regions <strong>of</strong> Europe by supporting galleries<br />
that would not have been able to participate in the fair because <strong>of</strong> their economic situation. As<br />
a result <strong>of</strong> this strategy, VIENNAFAIR The New Contemporary has developed a pr<strong>of</strong>ile that<br />
we would like to continue to support under the new management,” states Ruth Goubran, head<br />
<strong>of</strong> Community Affairs and Sponsoring at Erste Bank.<br />
There are also eight galleries from Turkey, two <strong>of</strong> which partake in the regular gallery<br />
program, MERKUR and die Galeri Zilberman, and six in the special project “DIYALOG”: Art<br />
from Turkey.<br />
Contemporary Turkish art also in the limelight in <strong>2012</strong><br />
The successfully initiated dialogue between Vienna and Istanbul will continue at the <strong>2012</strong><br />
VIENNAFAIR The New Contemporary in the special project “DIYALOG”: Art from Turkey. Coinitiated<br />
and supported by OMV for the second time, six galleries from Istanbul – The Empire<br />
Project, MARS İstanbul, Galeri Nev İstanbul, NON, Rampa İstanbul, and Rodeo Gallery – will<br />
show a representative cross-section <strong>of</strong> the diversity <strong>of</strong> Turkeyʼs emerging contemporary art<br />
scene. In addition there will be an information zone about the art scene in Turkey. This<br />
special project is curated by art critic Nazlı Gűrlek who was born in Istanbul.<br />
Over and above its economic engagement, OMV would like to contribute with this project to<br />
cultural dialogue in the field <strong>of</strong> contemporary fine arts. In addition to Austria and Romania,<br />
Turkey is one <strong>of</strong> the core markets <strong>of</strong> the integrated, international oil and gas company.<br />
4
Galleries from the Western hemisphere<br />
VIENNAFAIR The New Contemporary not only attracted interesting, and in part new galleries<br />
from the focus regions but also from the Western hemisphere. The largest portion from<br />
Western Europe, as was the case in the previous years, comprises 18 participants from<br />
Germany, from which thirteen are based in Berlin: Aanant & Zoo, Buchmann Galerie, Galerie<br />
Campagne Première, carlier | gebauer, DITTRICH & SCHLECHTRIEM, Galerie Patrick<br />
Ebensperger, FELDBUSCHWIESNER, ftc. fiedler taubert contemporary, Andrae Kaufmann,<br />
Galerie Opdahl, Galerie Jette Rudolph, ZAK | BRANICKA, and the gallery Michael Schultz,<br />
which in addition to Berlin also runs galleries in Seoul and Beijing. From Cologne come the<br />
gallery Klaus Benden and the Figge von Rosen Galerie, from Stuttgart the Galerie Hollenbach<br />
and PARROTTA Contemporary Art, and from Frankfurt the Kai Middendorff Galerie. On board<br />
this year are also the Belgian Micheline Szwajcer gallery (Antwerp) as well as the Bernard<br />
Jordan gallery and Orel Art, both from Paris, France. Great Britain is represented with three<br />
participants from London: Ancient & Modern, Gazelli Art House, and IBID Projects. Italian<br />
galleries come to Vienna from Rome, OREDARIA Arti Contemporanee and Wunderkammern;<br />
Turin, Galleria Glance; and Bologna, P420. The Swiss participants are AB Gallery from<br />
Lucerne and Grieder Contemporary Gallery from Zurich. The Simone Subal Gallery and Marc<br />
Jancou Contemporary are both based in New York; the latter also runs exhibition spaces in<br />
Geneva.<br />
Carbon12 from Dubai in the United Arab Emirates and Gallery H.A.N. from Seoul, South<br />
Korea, finally top <strong>of</strong>f the broad spectrum VIENNAFAIR The New Contemporary has to <strong>of</strong>fer.<br />
Austriaʼs gallery scene<br />
Traditionally, Austrian galleries were pioneers in the establishment <strong>of</strong> a global appreciation <strong>of</strong><br />
contemporary art, and they have developed Vienna in particular into an important market and<br />
information hub for contemporary art production. A total <strong>of</strong> 41 galleries from Austria will<br />
participate in VIENNAFAIR The New Contemporary. The fair showcases works from the<br />
summer exhibitions <strong>of</strong> the Salzburg-based Galerie Thaddaeus Ropac (Georg Baselitz, Erwin<br />
Wurm, and Ilya & Emilia Kabakov), Galerie Nikolaus Ruzicska (a.o. Gerold Miller, Imi<br />
Knoebel, Brigitte Kowanz), Galerie Altnöder (a.o. Johanna Kandl, Alois Mosbacher, and<br />
Ingeborg Strobl), and Mario Mauroner Contemporary Art with Jan Fabre. From Graz, Artelier<br />
Contemporary brings national and international editions (a.o. John Baldessari, IRWIN,<br />
Michael Kienzer) to Vienna, Galerie Eugen Lendl presents paintings by Markus Bacher and<br />
Klaus Wanker, and Zimmermann Kratochwill displays the photography <strong>of</strong> Lena Cobangbang<br />
and paintings by Otto Muehl. The Innsbruck-based Galerie Bernd Kugler shows among other<br />
works objects by Madeleine Boschan and paintings by André Butzer, and Galerie Elisabeth &<br />
Klaus Thoman, also from Innsbruck, Clegg & Guttmann, Thomas Feuerstein, and Franz<br />
West; from Reith im Alpbachtal, Galerie Schmidt will be present with works by Angelika<br />
Krinzinger and Markus Bacher. Almost without exception, the most important proponents <strong>of</strong><br />
the Viennese gallery scene will be present at VIENNAFAIR The New Contemporary: artmark<br />
galerie wien (a.o. Johannes Deutsch), Charim Galerie (a.o. with VALIE EXPORT, Moussa<br />
Kone, and Lisl Ponger), Galerie Chobot (a.o. Alfred Haberpointner, Walter Moroder), Galerie<br />
Heike Curtze (a.o. Christian Ludwig Attersee, Günter Brus, Arnulf Rainer), Galerie Ernst<br />
Hilger (Gunter Damisch, Jiri Kolar, Andy Warhol a.o.), Andreas Huber (Carola Dertnig,<br />
Leopold Kessler, Dan Rees), and Galerie Martin Janda (a.o. Raoul de Keyser, Roman<br />
Ondák). Georg Kargl Fine Arts presents a.o. Martin Dammann, Mark Dion, and Muntean<br />
Rosenblum, Knoll Galerie Vienna/Budapest AES+F, Tony Cragg, and Csaba Nemes,<br />
Christine König Galerie a.o. Anetta Mona Chisa & Lucia Tkáčová, G.R.A.M., and Stanley<br />
Whitney; KONZETT brings Christian Eisenberger and Otto Muehl, Galerie Emanuel Layr a.o.<br />
5
Plamen Dejan<strong>of</strong>f and Tillman Kaiser, Galerie Krinzinger sculptures by Hans Op de Beeck and<br />
Manfred Wakolbinger, KROBATH Vienna | Berlin Julian Opie, Ugo Rondinone, and Esther<br />
Stocker; Galerie Lang Wien showcases a.o. Gottfried Leitner; GALERIE LINDNER is there<br />
with a.o. Heinz Gappmayr; Meyer Kainer naturally presents Gelatin and Franz West; and<br />
Galerie nächst St. Stephan Rosemarie Schwarzwälder features Polly Apfelbaum, Herbert<br />
Brandl, and Adrian Schiess, among other artists. The list from Vienna goes on: Galerie Raum<br />
mit Licht, who will present works by John Hilliard and Ernst Koslitch a.o., GABRIELE SENN<br />
galerie with a.o. Elfie Semotan and Hans Weigand, Kunsthandel Heinrich Steinek with a.o.<br />
Walter Pichler, and Galerie Hubert Winter with a.o. Lawrence Weiner. From Gmunden and<br />
once again at the fair is Galerie 422 Margund Lössl with a.o. Xenia Hausner and Otto Zitko.<br />
And last but not least, Arnold Schmidt and Oswald Tschirtner will be showcased by galerie<br />
gugging at VIENNAFAIR The New Contemporary.<br />
Exciting solo presentations in ZONE 1<br />
ZONE 1, a proven site <strong>of</strong> exceptional presentations, is also a part <strong>of</strong> the <strong>2012</strong> VIENNAFAIR<br />
The New Contemporary. Galleries are given special conditions for twenty-square-meter<br />
spaces in an open booth system where they can make solo presentations <strong>of</strong> the works <strong>of</strong><br />
young artists. The Graz-based artist Wolfgang Becksteiner presents object and video art at<br />
the booth <strong>of</strong> Galerie Heike Curtze (Vienna); spaces are a central theme in the paintings <strong>of</strong> the<br />
Austrian Dominik Louda, who will be featured by Kerstin Engholm Galerie (Vienna). Stephan<br />
Reusse, who taught at the Media Art College in Cologne from 2000 to 2006, displays his<br />
media art with Lukas Feichtner Galerie (Vienna); with the project Djinni in a Bottle, Galerie Lisi<br />
Hämmerle (Bregenz) presents cutting-edge art with the latest 3D technologies; Projektraum<br />
Viktor Bucher (Vienna) exhibits works by Daniel Leidenfrost, known for his staged<br />
photography; and Andrae Kaufmann (Berlin) presents drawings and objects <strong>of</strong> Bettina Krieg.<br />
Christina Zurfluh, who was invited by Galerie Mezzanin (Vienna) to ZONE1, combines<br />
painting and sculpture in her works. The recently opened OstLicht. Galerie für Fotografie<br />
(Vienna) contributes with the photographer Andreas Duscha. Architecture <strong>of</strong> the modern is<br />
thematized by GABRIELE SENN galerie (Vienna) in their presentation <strong>of</strong> Marko Lulić. Ilse<br />
Haider presents her multimedia photographic works at the booth <strong>of</strong> Galerie Silvia Steinek, and<br />
Jana Farmanová spices up ZONE1 with her serial imagery at the booth <strong>of</strong> Vernon Gallery<br />
(Prague). After a residency in Bad Gastein this summer, Florian Neufeldt is showing new<br />
works at the ZONE 1 stand <strong>of</strong> Gallery Opdahl (Berlin). The subject <strong>of</strong> money plays a<br />
significant role in Carlos Airesʼs installation in ZONE 1, which is being presented by Mario<br />
Mauroner Contemporary Art (Salzburg/Vienna). Figge von Rosen Galerie (Berlin) are making<br />
their entire stand available for the Russian-born, Nottingham (GB) resident artist Velena<br />
Popova. Room-filling sculptures by Gregor Gaida can be expected at the PARROTTA<br />
(Stuttgart) stand in ZONE 1. Polina Kanis was already present in Vienna this year in the group<br />
show Russian Renaissance. Her videos will be presented in ZONE 1 at the VIENNAFAIR The<br />
New Contemporary by Galleria Glance (Turin). The Alma Gallery <strong>of</strong> Riga will be presenting<br />
Lithuanian Krišs Salmanis who was born in 1977. Manila native Jayson Oliveria will present<br />
his paintings with Zimmermann Kratochwill (Graz).<br />
6
Advisory board and admissions committee<br />
Miryam Charim (Charim Galerie, Vienna)<br />
Ursula Krinzinger (Galerie Krinzinger, Vienna)<br />
Mihai Pop (Galeria Plan B, Cluj)<br />
Asia Zak (ZAK | BRANICKA, Berlin)<br />
New fair architecture by BWM Architects and Partners<br />
The fair architecture has been redesigned by BWM Architects and Partners. A decentralized,<br />
open exhibition architecture creates attractive spaces throughout the complete exhibition<br />
area, integrating the diverse participants from different regions in the happenings on an equal<br />
basis and providing visitors with clear orientation points. This year, the VIP lounge has been<br />
relocated and designed as a green recreational area. There are ten “forested” islands<br />
populated with dozens <strong>of</strong> real spruce trees made available by Austrian Federal Forests.<br />
Under the title “Counterpoint: Natural Art Space / Artificial Nature Space”, they form a visual<br />
counterpart to the exhibition area while <strong>of</strong>fering a “green” relaxation zone for the visitors.<br />
7
Local art collectors as partners <strong>of</strong> VIENNAFAIR The New Contemporary<br />
“We all have different approaches to art and art collecting. Nevertheless, what we share is the<br />
interest in a strong domestic gallery scene and an internationally attractive marketplace for<br />
contemporary art in Vienna. For us, the involvement in this partnership has less to do with the<br />
classic notion <strong>of</strong> the shareholder; rather it is the opportunity to <strong>of</strong>fer idealistic support and to<br />
set an example for Vienna as a city <strong>of</strong> art,” says Franz Wojda, shareholder <strong>of</strong> VF Beteiligungs<br />
KG, on the motivations <strong>of</strong> the group <strong>of</strong> local collectors to become involved in VIENNAFAIR<br />
The New Contemporary.<br />
VF Beteiligungs KG was founded by an Austrian group <strong>of</strong> art collectors under the aegis <strong>of</strong><br />
Edelbert Köb (university pr<strong>of</strong>essor and curator, director <strong>of</strong> the mumok museum moderner<br />
kunst stiftung ludwig wien 2001–2011) and owns 30% <strong>of</strong> the VF Betriebsgesellschaft mbH.<br />
Other founding members include: Bernhard Hainz (lawyer and art collector), Martin Lenikus<br />
(entrepreneur, art collector and sponsor), Eduard Pomeranz (entrepreneur and art collector),<br />
Martha Schreieck (architect), Andra Spallart (art collector) and Franz Wojda (university<br />
pr<strong>of</strong>essor, art collector, founder <strong>of</strong> KPMG Management Consulting Österreich, board<br />
chairman at the University <strong>of</strong> Applied Arts Vienna 2002–2008, and deputy chairman <strong>of</strong> the<br />
board <strong>of</strong> trustees at mumok museum moderner kunst stiftung ludwig wien 2002–2011).<br />
The Art Vectors Investment Partnership and its board members<br />
The new Art Vectors Investment Partnership initiated by Sergey Skaterschikov will launch at<br />
VIENNAFAIR The New Contemporary <strong>2012</strong>. The idea emerged from the shared interest <strong>of</strong> art<br />
collectors to not only buy artwork for their own collections but to also give interested investors<br />
the opportunity to participate in the establishment <strong>of</strong> a sophisticated art collection from an<br />
economic perspective. An international board composed by Edelbert Köb, consisting <strong>of</strong><br />
Joseph Backstein, director, Institute <strong>of</strong> Contemporary Art Moscow, Levent Çalıkoğlu, chief<br />
curator, Istanbul Museum <strong>of</strong> Modern Art, Nicolaus Schafhausen, designated artistic director <strong>of</strong><br />
KUNSTHALLE wien, and Rainald Schumacher, freelance curator and author, Office for Art,<br />
Berlin, will make a selection <strong>of</strong> artworks at VIENNAFAIR The New Contemporary to be<br />
purchased for the collection. In the coming five years, a minimum <strong>of</strong> one million Euros will be<br />
available annually for purchases by the Art Vectors Investment Partnership at VIENNAFAIR<br />
The New Contemporary. The finance market specialist Friedrich Kiradi, who will assume the<br />
role <strong>of</strong> economic director <strong>of</strong> the Art Vectors Investment Partnership, sees not only financial<br />
advantages but, above all, cultural advantages in this partnership. “In addition to the annual<br />
purchases at VIENNAFAIR The New Contemporary it is also important to us to enter into<br />
long-term cooperations with museums, exhibition houses, and galleries. Time and again, we<br />
want to make artwork accessible to the public in exhibitions and to provide our partners with<br />
firsthand information about the art scene from artists, curators, and galleries. We are pleased<br />
that we can make a contribution to the success <strong>of</strong> VIENNAFAIR The New Contemporary with<br />
the Art Vectors Investment Partnership,” says Friedrich Kiradi about the plans <strong>of</strong> the Art<br />
Vectors Investment Partnership in the coming years.<br />
8
International Art Industry Forum – Another program highlight:<br />
Information hub at the intersection <strong>of</strong> culture and economy.<br />
Just before the opening <strong>of</strong> VIENNAFAIR The New Contemporary <strong>2012</strong>, Skateʼs Art Market<br />
Research in cooperation with Deloitte Luxembourg, the Art Investment Council, The Art<br />
Newspaper, and leading personalities from cultural industries warmly invite you to participate<br />
in the first International Art Industry Forum on <strong>September</strong> 19 and 20. A high growth potential<br />
and a sheerly inexhaustible innovative power are predicted for the cultural economy and its<br />
affiliated creative industries. The International Art Industry Forum will explore the potential <strong>of</strong><br />
this new economic branch from different perspectives. In five lecture blocks – The Evolution<br />
<strong>of</strong> the Art Industry: Four Perspectives, New Models in Art Investment, Who Will Invest in the<br />
Art Business, New Directions in Art Finance, and New E-Models in the Art Business – new<br />
models <strong>of</strong> art investment will be introduced, the possibilities <strong>of</strong> new cooperations between<br />
private investors, governmental funding organizations, and foundations in the funding <strong>of</strong><br />
cultural projects will be discussed, new business models in art consulting and the rental <strong>of</strong><br />
artworks presented, and the importance <strong>of</strong> the digital revolution for the art market will be<br />
emphasized on the basis <strong>of</strong> select best practice examples. Furthermore, the panel discussion<br />
The Emerging Economics <strong>of</strong> the Art Business at the end <strong>of</strong> the conference will present an<br />
outlook toward the developments we can expect in the coming years.<br />
Among the speakers are Christoph Thun-Hohenstein, director, MAK (Vienna), Anna Somers<br />
Cocks, chief executive, The Art Newspaper (London), Anders Pattersen, managing director,<br />
ArtTactic (London), Spencer Hyman, Artfinder (London), Alexander Spuller, art collector and<br />
director <strong>of</strong> the Art Photography Fund (Vienna), Andrea Jungmann, managing director <strong>of</strong><br />
Sothebyʼs Austria (Vienna), Michael Plummer, co-founder, Art Investment Council & Artvest<br />
(New York), Thomas Galbraith, director <strong>of</strong> Analytics, Artnet, New York, Noah Horowitz,<br />
author, “The Art <strong>of</strong> the Deal: Contemporary Art in a Global Financial Market” and managing<br />
director, The Amory Show (New York), and Etienne Schneider, Minister <strong>of</strong> the Economy and<br />
Foreign Trade, Luxembourg. Detailed information and registration under:<br />
www.artindustryforum.com<br />
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Cooperations<br />
Austrian cultural institutions at VIENNAFAIR <strong>2012</strong> The New Contemporary<br />
Cooperations with museums and cultural institutions will successfully continue in the<br />
information area <strong>of</strong> VIENNAFAIR The New Contemporary. The presentation <strong>of</strong> the activities <strong>of</strong><br />
Lower Austrian cultural institutions under the joint brand LAC – Lower Austria Contemporary<br />
will this year once again be a fixed point in the program. Also aKademia Gallery (Tbilisi),<br />
akademie.GERAS (Vienna), BAWAG Contemporary (Vienna), Essl Museum<br />
(Klosterneuburg), eSeL.at | MULTImART (Vienna), KulturKontakt Austria (Vienna), Red<br />
Carpet Artprice (Vienna), and Sensaria (Budapest) will present their programs at<br />
VIENNAFAIR The New Contemporary <strong>2012</strong>.<br />
VIENNAFAIR The New Contemporary has developed a special VIP collectors program in<br />
cooperation with museums, cultural institutions, and collections. These partners include,<br />
among others: Academy <strong>of</strong> Fine Arts Vienna, Albertina (Vienna), Architekturzentrum Wien<br />
(Vienna), BAWAG Contemporary (Vienna), Belvedere / 21er Haus (Vienna), Essl Museum<br />
(Klosterneuburg), Generali Foundation (Vienna), Hilger BROTKunsthalle (Vienna), Jewish<br />
Museum Vienna, KUNSTHALLE wien (Vienna), Kunsthistorisches Museum (Vienna),<br />
KUNSTRAUM NOE, Leopold Museum (Vienna), mumok museum moderner kunst stiftung<br />
ludwig wien (Vienna), Secession (Vienna), and Sammlung Lenikus (Vienna) SAMMLUNG<br />
VERBUND (Vienna), and TBA 21 Augarten Wien.<br />
VIENNAFAIR The New Contemporary continues cooperation with departure, The<br />
Creative Agency <strong>of</strong> the City <strong>of</strong> Vienna<br />
curated by_vienna is a project by departure that commissions co-operations between<br />
Viennaʼs leading contemporary art galleries and internationally renowned curators. Now in its<br />
fourth year, curated by_vienna <strong>2012</strong> will be held in 22 galleries throughout the city, opening<br />
on <strong>September</strong> 20 and running until October 25. Under the title “art or life: aesthetics and<br />
biopolitics”, this yearʼs project conceived by Eva Maria Stadler in cooperation with the<br />
galleries explores the interconnections between work, economy knowledge, and politics. The<br />
focus is centered on the question <strong>of</strong> how art approaches the interplay between work and life<br />
and what role it plays in the process. 25 curators have been invited to develop special<br />
exhibitions for the participating galleries. During VIENNAFAIR The New Contemporary an<br />
accompanying discussion program “art or life: in conversation” will take place at the curated<br />
by_vienna booth. Further information: www.curatedby.at<br />
Vienna Chamber <strong>of</strong> Commerce awards Gallery Prize for the best booth presentation<br />
once again in <strong>2012</strong><br />
Already for the seventh time President Brigitte Jank will present the Galleries Prize <strong>of</strong> the<br />
Vienna Chamber <strong>of</strong> Commerce for the most innovative and exceptionally creative booth<br />
presentation at VIENNAFAIR The New Contemporary. Prize money in the amount <strong>of</strong> 5000<br />
EUR will be awarded in two categories respectively: The “Emerging Gallery Prize” focuses on<br />
young galleries that were founded in the last five years. The “Established Gallery Prize”<br />
honors an established gallery whose many years <strong>of</strong> work and presence in Vienna have<br />
strengthened Viennaʼs position as a hub in the international art market.<br />
Further steps toward internationalizing the Vienna art marketplace<br />
In order to help advance the targeted internationalization <strong>of</strong> the Vienna art marketplace,<br />
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VIENNAFAIR The New Contemporary opens doors for exhibitors to enter into new<br />
partnerships and business fields above and beyond the art market. In the framework <strong>of</strong><br />
VIENNAFAIR The New Contemporary the international auction house Sothebyʼs will present<br />
select artworks from this yearʼs Autumn Auction <strong>of</strong> modern and contemporary art. Also the<br />
domestic auction house Dorotheum will present their varied selection <strong>of</strong> services at their own<br />
booth. Therewith VIENNAFAIR The New Contemporary has established new cooperations<br />
that represent yet another strong incentive for international collectors to come to Vienna.<br />
VIENNAFAIR The New Contemporary is pleased to announce two new partners:<br />
VTB Capital Investment Management and Redline Capital Management S.A.<br />
VTB Capital Investment Management is one <strong>of</strong> the key business divisions <strong>of</strong> VTB Capital,<br />
VTB Group investment arm. This enables VTB Capital Investment Management to use the<br />
international platform and experience <strong>of</strong> VTB Capitalʼs experts, bringing an unambiguous<br />
advantage to existing and potential clients, and making it possible to provide a wide range <strong>of</strong><br />
investment solutions for individual and institutional investors. Their main <strong>of</strong>ferings include<br />
open-ended unit investment funds, discretionary managed accounts for high net worth<br />
individuals and financial institutions, including money <strong>of</strong> pension funds, insurance companies,<br />
endowment funds <strong>of</strong> nonpr<strong>of</strong>it organizations and money <strong>of</strong> indemnification funds <strong>of</strong> selfregulating<br />
organizations. VTB Capital Investment Management is also engaged in<br />
management <strong>of</strong> venture funds, private equity and hedge funds.<br />
Redline Capital Management S.A. facilitates cross border investment capital flows between<br />
Russia and international capital markets. It manages innovative investment vehicles with a<br />
focus on carefully selected economic growth stories around the world. Redline caters to ultra<br />
high net worth individuals and institutional investors and creates custom tailored investment<br />
products for them. Through the alliance with the Luxembourg-based East West United Bank,<br />
Redline <strong>of</strong>fers a world-class suite <strong>of</strong> financial services and structuring solutions.<br />
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Biographies<br />
Christina Steinbrecher, artistic director, VIENNAFAIR The New Contemporary<br />
Christina Steinbrecher was born in 1983 in Kazakhstan. She studied at Manchester University<br />
in Great Britain, where she graduated with a Master in Contemporary Art in 2007. In addition<br />
to her role as the artistic director <strong>of</strong> Art Moscow 2009–<strong>2012</strong>, she has been the curator and<br />
head <strong>of</strong> the Sputnik Art Foundation since 2010, held an executive function for the Innovation<br />
Prize <strong>of</strong> the National Centre for Contemporary Art, Moscow since 2011, and since the same<br />
year has been the artistic director <strong>of</strong> Moscow House <strong>of</strong> Artists. She also co-curated the<br />
exhibition “Unconditional Love” in the framework <strong>of</strong> the 53rd Venice Biennale and was a<br />
member <strong>of</strong> the curatorial team for the 3rd Moscow Biennale 2009.<br />
Vita Zaman, artistic director, VIENNAFAIR The New Contemporary<br />
Vita Zaman was born in 1976 in Lithuania. She studied art and art history at Goldsmiths<br />
College, University <strong>of</strong> London and photography at the Royal College <strong>of</strong> Art, London. She also<br />
completed a master degree in Creative Curating at Goldsmiths College. She founded and led<br />
IBID Projects in London and Vilnius prior to working with the renowned Pace Gallery in New<br />
York, where she until 2011 established many contacts with the most important galleries in<br />
Europe and the USA as well as many young galleries around the world.<br />
Sergey Skaterschikov, founder, Next Edition Partners GmbH<br />
Sergey Skaterschikov graduated Moscow State University (MGU) with degree in economic<br />
geography and holds MBA from the Fuqua School <strong>of</strong> Business, Duke University (USA).<br />
Sergey has 19 years <strong>of</strong> pr<strong>of</strong>essional experience <strong>of</strong> which he dedicated first seven years to<br />
entrepreneurship. In 1992 he established Skate <strong>Press</strong>, Russiaʼs premier financial data<br />
provider at that time, managing it throughout the 90s, and was the creator <strong>of</strong> Russiaʼs first<br />
stock market benchmark, the MT Index. Following sale <strong>of</strong> Skate <strong>Press</strong> to Independent Media<br />
and red-stars.com Sergey was a private investor in small-scale media, IT and financial<br />
services businesses around the world, worked as Director for investment banking at Dresdner<br />
Kleinwort Wasserstein, and also served on the boards <strong>of</strong> a number <strong>of</strong> large Russian<br />
companies, both in executive and non-executive roles. Sergeyʼs core competencies are<br />
strategic planning, finance, mergers and acquisitions, investment management and corporate<br />
governance. Sergey entered art industry in 2004 when he started Skateʼs Art Market<br />
Research in New York and since then built it into perhaps the most authoritative art<br />
investment research firm globally. In 2001 Sergey established his New York based private<br />
equity and investment advisory firm, the IndexAtlas Group, sold it in May 2011 and afterwards<br />
established Next Edition Partners GmbH in Vienna where he remains the shareholder as <strong>of</strong><br />
today. Currently Sergey serves as executive board member <strong>of</strong> Luxembourg based and<br />
regulated investment management firm Redline Capital Management SA, is a non-executive<br />
board member <strong>of</strong> London Stock Exchange listed LSR Group and <strong>of</strong> Russiaʼs automotive<br />
retailer Independence Group.<br />
Dmitry Yu. Aksenov, founder, Next Edition Partners GmbH<br />
Dmitry Yu. Aksenov is a Russian national with over 20 years <strong>of</strong> pr<strong>of</strong>essional experience in the<br />
national real estate sector. Dmitry holds degrees from the Moscow Institute <strong>of</strong> Physics and<br />
Technology and from the Institute <strong>of</strong> Business Studies (IBS-Moscow) at the Russian<br />
Presidential Academy <strong>of</strong> National Economy and Public Administration. Dmitry is founder and<br />
chairman <strong>of</strong> RDI Group (www.rdigroup.ru), one <strong>of</strong> the key players in the real estate market in<br />
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the Moscow region, and co-owner <strong>of</strong> luxury real estate brokerage franchise Moscow<br />
Sothebyʼs International Realty (www.moscowsothebysrealty.ru). Since 2010, after acquiring<br />
minority ownership interest in Skateʼs LLC (www.skatepress.com), the worldʼs leading art<br />
investment research venture, Dmitry has been an investor in the art industry. He is a<br />
renowned art patron with philanthropic interests in a number <strong>of</strong> art education programs and<br />
support for cultural institutions in Russia. He is a member <strong>of</strong> the supervisory board <strong>of</strong> the<br />
Institute <strong>of</strong> Contemporary Art Moscow (http://www.ica.moscowbiennale.ru).<br />
Sponsors and partners <strong>of</strong> VIENNAFAIR The New Contemporary<br />
Main sponsor<br />
ERSTE BANK<br />
Sponsor special project “DIYALOG”: Art from Turkey<br />
OMV<br />
Partners<br />
VTB Capital IM, Redline Capital Management S.A., Next Edition Partners, Skateʼs Art Market<br />
Research, International Art Industry Forum<br />
Other sponsors & supporters<br />
departure, the creative agency <strong>of</strong> the City <strong>of</strong> Vienna, hs art service austria, Le Meridien,<br />
Vienna Chamber <strong>of</strong> Commerce, BENE, Illy, Vöslauer, Austrian Federal Railways, Austrian<br />
Federal Forests<br />
Funding<br />
BMUKK – Austrian Federal Ministry for Education, Science and Culture, Vienna Municipal<br />
Department for Cultural Affairs and Science<br />
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VIENNAFAIR The New Contemporary <strong>2012</strong><br />
<strong>September</strong> 20–23, <strong>2012</strong><br />
Messe Wien, Hall A, Entrance A<br />
Messeplatz 1, 1020 Vienna<br />
Opening Hours<br />
Thursday, <strong>September</strong> 20, <strong>2012</strong>, 11:00 am – 7:00 pm<br />
Friday, <strong>September</strong> 21, <strong>2012</strong>, 11:00 am – 9:00 pm<br />
Saturday, <strong>September</strong> 22, <strong>2012</strong>, 11:00 am – 7:00 pm<br />
Sunday, <strong>September</strong> 23, <strong>2012</strong>, 11:00 am – 6:00 pm<br />
Tickets<br />
€ 18.00 Day ticket for adults<br />
€ 9.00 Reduced day ticket<br />
€ 12.50 Reduced day ticket for clients and employees <strong>of</strong> sponsors<br />
€ 29.00 4-day ticket<br />
€ 9.00 After-Work-Ticket (Thursday/Friday starting at 4:00 pm)<br />
Free entrance for children under 14<br />
Free entrance for students from 11 am – 2 pm<br />
upon presentation <strong>of</strong> a valid student ID card<br />
Information<br />
www.viennafair.at<br />
For further inquiries: VIENNAFAIR VF Betriebsgesellschaft mbH<br />
Markus Huber<br />
Speaker<br />
VIENNAFAIR<br />
VF Betriebsgesellschaft mbH<br />
Museumstraße 3b/17, A-1070 Vienna<br />
T +43 699 15 23 50 51, mhuber@viennafair.at<br />
<strong>Press</strong> relations: VIENNAFAIR The New Contemporary<br />
Christina Werner<br />
w.hoch.2wei. Cultural Project Management<br />
Breite Gasse 17/4, A-1070 Vienna<br />
T +43 (0)1 524 96 46-22, werner@kunstnet.at<br />
<strong>Press</strong> downloads www.viennafair.at/press<br />
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