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PREVIEW

MONDAY 7 TH FEBRUARY 2022

HALL 3

STAND G-168

STRONGER TOGETHER

WINE PARIS & VINEXPO PARIS

OPENS IN LESS THAN A WEEK

BRINGING BACK TOGETHER THE

WINE AND SPIRITS COMMUNITY

IN THE FRENCH CAPITAL

EXCLUSIVE INTERVIEW

#10

Rodolphe

Lameyse

CEO, Vinexposium

MARKET TRENDS

#12

Wine

and spirits

market

at a glance

REGION: LANGUEDOC

#13

Zoom in

on Château

Castigno


PRACTICAL GUIDE

Hall 3 / Stand KL-124

Hall 3 / Stand B-028

Hall 4 / Stand A-125

Hall 3 / Stand B-352


PRACTICAL GUIDE

Hall 4 / Stand C-020

THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 3


PRACTICAL GUIDE

Hall 5-2 / Stand DE-024

4 • THE DAILY • MONDAY 7 TH FEBRUARY 2022

vinexposium-connect.com


PRACTICAL GUIDE

Hall 6 / Stand HJ-110

Hall 6 / Stand B-152

THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 5


I PROGRAMME I

PROGRAMME

DAY 1

MONDAY 14 FEBRUARY

PRESS CONFERENCE

EVERYTHING YOU NEED TO KNOW ABOUT

THE 2023 ASI WORLD’S BEST SOMMELIER

COMPETITION

09:30 am - 10:30 am

Location: HALL 3 - Room 1 On! Les Masterclasses

SPIRITS MARKET DEVELOPMENTS:

OPPORTUNITIES, CHANGES AND PRESSURES

ON THE ROAD TO RECOVERY

09:30 am - 10:30 am

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

A PRESENTATION OF THE DIGITAL USAGE

INDICATOR IN THE WINE INDUSTRY

10:00 am - 10:20 am

Location: HALL 4 - On! La Wine Tech

Perspectives stand 4AC026

Free entrance

THE SIGNIFICANCE OF INFLUENCERS ON

SOCIAL MEDIA: WHAT IMPACT DO THEY HAVE

ON BRAND OR APPELLATION AWARENESS?

TESTIMONIALS, GOOD PRACTICE AND

ADAPTING TO LOI EVIN ADVERTISING

REGULATIONS

10:00 am - 11:00 am

Location: HALL 6 - On! Les Wine Talks

Free entrance

TOP BEAUJOLAIS PUT TO THE TIME TEST

10:00 am - 11:00 am

Location: HALL 6 - On! Le Village RVF B260

By registration

PRESENTATION OF THE 2019 VINTAGE OF

OVER 100 BORDEAUX GRANDS CRUS

10 am - 5 pm

Location: HALL 5 - On! Les Grandes Dégustations

By registration

UNDERSTANDING WINE TRENDS AND

THE DRIVERS OF FUTURE CONSUMPTION

11:30 am - 12:30 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

PROSECCO DOC AND PROSECCO DOC ROSÉ:

TWO EXPRESSIONS AND ONE SOUL.

A JOURNEY THROUGH THE DREAMLAND

11:30 am - 12:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

A VERTICAL TASTING OF 3 DECADES OF

SAUVINGON BLANC WITH JACQUES LURTON

& ARANDU BOURGEOIS

11:30 am - 12:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

By registration

GETTING A BETTER UNDERSTANDING OF

AMERICAN WINE CONSUMERS: WHAT DO

AMERICANS REALLY THINK ABOUT WINE?

1 pm - 2 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

CHEF & SOMMELIER DUO

1:30 pm - 2:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

LANGUEDOC FINE WINES: WHEN CAN WE

EXPECT A REAL CLASSIFICATION?

1:30 pm - 2:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

Free entrance

NEW GENERATIONS AND NEW CUES. HOW

ARE WINE COMMUNICATIONS REINVENTING

THEMSELVES?

2:30 pm - 3:30 pm

Location: HALL 4 - On! La Wine Tech Perspectives

stand 4AC026

Free entrance

SOWINE TRENDS – AN ANALYSIS OF MAJOR

SOCIAL TRENDS AND RESPONDING TO NEW

CONSUMER EXPECTATIONS

2:30 pm - 3:30 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

THE GREAT FORTIFIED WINES OF THE WORLD

2:30 pm - 3:30 pm

Location: HALL 6 - On! Le Village RVF B260

By registration

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MUSCADET CRUS – IS MELON DE

BOURGOGNE A MIRROR TO TERROIR?

3:30 pm - 4:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

Free entrance

CONEGLIANO VALDOBBIADENE PROSECCO

SUPERIORE, FROM TERROIR TO WINE

3:30 pm - 4:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

By registration

VERTICAL TASTING OF SAINT JAMES X VELIER

3:30 pm - 4:30 pm

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

THE NEVER-ENDING CRISIS OF THE

INTERNATIONAL SUPPLY CHAIN

4 pm to 5 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

A VERTICAL TASTING OF A BORDEAUX

CHÂTEAU

4:30 pm to 5:30 pm

Location: HALL 6 - On! Le Village RVF B260

By registration

WINES FROM CENTRE-LOIRE, FROM

SANCERRE TO CHÂTEAUMEILLANT – AN

ARRAY OF VINEYARD SITES THAT ALLOWS THE

LOIRE TO EXCEL

5:30 pm - 6:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

By registration

THE WINES OF FRIULI VENEZIA GIULIA

5:30 pm - 6:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

© CLEVERDIS 2022 - Registration of Copyright February 2022. Information presented in this publication is purely indicative in order to illustrate subjects

contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or

commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be

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6 • THE DAILY • MONDAY 7 TH FEBRUARY 2022

vinexposium-connect.com


I PROGRAMME I

2021 SPIRITS OF THE YEAR TROPHY

5:30 pm - 6:30 pm

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

DID A YEAR OF COVID BOOST SALES FOR

WINE MERCHANTS?

5:30 pm - 6:30 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

THE NEW DIGITAL TOOLS PROMOTING A

BETTER UNDERSTANDING OF WINE

10:30 am - 11:30 am

Location: HALL 4 - On! La Wine Tech

Perspectives stand 4AC026

Free entrance

TRE BICCHIERI EXPERIENCE-PARIS

11:30 am to 5:30 pm

Location: HALL 5 - On! Les Grandes Dégustations

Free entrance

DOMAINE DE TERREBRUNE, THE ART OF

PRODUCING A FINE AGE-WORTHY ROSÉ

1:00 pm - 2:00 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

CHEF & SOMMELIER DUO

1:30 pm - 2:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

DAY 2

TUESDAY 15 FEBRUARY

CANS, WINE SELTZERS, NO-LOW... WHAT

DOES THE FUTURE HOLD FOR NEW-

GENERATION WINES?

9:30 am - 10:30 am

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

GRENACHISTAS OF THE WORLD UNITE!

09:30 am - 10:30 am

Location: HALL 3 - Room 1 On! Les Masterclasses

Free entrance

THE BEST OF THE BEST, SPECIAL AWARDED

WINES IN VINI D'ITALIA WINE GUIDE 2022 BY

GAMBERO ROSSO

09:30 am - 10:30 am

Location: HALL 3 - Room 2 On! Les Masterclasses

By registration

ANNUAL FEVS PRESS CONFERENCE

09:30 am - 11:00 am

Location: HALL 6 - On! Les Wine Talks

By registration

SALINITY IN WINE

10 am to 11 am

Location: HALL 6 - On! Le Village RVF B260

By registration

A GEO-SENSORY TASTING OF STILL

CHAMPAGNE WINES: LIVE THE EXPERIENCE!

11:30 am - 12:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

By registration

COME DISCOVER AN OUTSTANDING VINTAGE

WITH A TASTING OF OUR 1990 VINTAGE

CHAMPAGNE VOLLEREAUX CUVÉE TRADITION

IN MAGNUMS

11:30 am - 12:30 pm

Location: HALL 3 - Stand E113

By registration

TELL ME ABOUT RHUM RUM RON!

11:30 am - 12:30 pm

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

WILL THE PROPOSED NEW EXCISE DUTIES IN

THE UK MAKE WINE UNAFFORDABLE?!

11:30 am - 12:30 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

WINES FROM LAKE GARDA. COMBINE NEW

IDEAS WITH GREAT TRADITIONS

11:30 am - 12:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

A VERTICAL TASTING OF CHÂTEAU PRADEAUX

- BANDOL

12 pm to 1 pm

Location: HALL 6 - On! Le Village RVF B260

By registration

CHIROUBLES AND ITS HIGH-ALTITUDE

TERROIR. MOVING INTO A HIGHER GEAR!

1:30 pm - 2:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

Free entrance

TOMORROW’S WORLD: WHICH MAJOR

TRENDS AND DRIVERS WILL SHAPE

TOMORROW’S SOCIETY AND WHAT

OPPORTUNITIES DO THEY BRING FOR THE

WORLD OF WINES AND SPIRITS?

1:30 pm - 2:30 pm

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

E-COMMERCE, ONLINE EXHIBITIONS AND

NEW VIRTUAL EXPERIENCES – WHAT CAN WE

EXPECT IN 2022?

2:30 pm - 3:30 pm

Location: HALL 4 - On! La Wine Tech

Perspectives stand 4AC026

Free entrance

MAKING WINE IN A CHANGING CLIMATE

2:30 pm - 3:30 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

DISCOVER THE SPIRIT AND VARIETY OF AN

OUTSTANDING TERROIR, BOTTLED BY THE

MICRO-DISTILLERS OF QUEBEC

3:30 pm - 4:30 pm

Location: Hall 3 - Room 3 On! Be Spirits

Free entrance

© Philippe Labeguerie & Joanna Margan

THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 7


I PROGRAMME I

WHAT’S HAPPENING IN AUSTRIA?

MW ROMAN HORVATH AND SOMMELIER

MARC ALMERT HIGHLIGHT SOME CLASSICS AS

WELL AS SOME NEW WINE STYLES

3:30 pm - 4:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

WHAT IS YOUR PRECONCEIVED IDEA ABOUT

ALSACE WINES?

3:30 pm - 4:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

Free entrance

THE HOSPITALITY INDUSTRY POST-COVID.

WHAT ARE THE NEW WINE CONSUMPTION

TRENDS? NEW USAGES? NEW EXPECTATIONS?

4:00 pm - 5:00 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

HERMITAGE – SINGLE-VINEYARD SELECTIONS

OR BLENDING?

4:30 pm to 5:30 pm

Location: HALL 6 - On! Le Village RVF B260

By registration

WINES FROM CENTRE-LOIRE, FROM

SANCERRE TO CHÂTEAUMEILLANT – AN

ARRAY OF VINEYARD SITES THAT ALLOWS THE

LOIRE TO EXCEL

5:30 pm - 6:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

By registration

THE BATTLE OF THE SOMMELIERS

5:30 pm - 6:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

By registration

LA WINE TECH PRE’S

6 pm - 8 pm

Location: HALL 4 - On! La Wine Tech

Perspectives stand 4AC026

By invitation

DAY 3

WEDNESDAY 16 FEBRUARY

ANJOU ROSÉS NAIL THEIR COLOUR TO THE

MAST!

09:30 am - 10:30 am

Location: HALL 3 - Room 1 On! Les Masterclasses

By registration

ARMAGNAC REACHES ITS PEAK AT ANY AGE!

09:30 am - 10:30 am

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

CARMENERE TASTING: EMBLEMATIC RED

WINE FROM CHILE

09:30 am - 10:30 am

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

THE HOSPITALITY INDUSTRY POST-COVID.

WHAT ARE THE NEW WINE CONSUMPTION

TRENDS? NEW USAGES? NEW EXPECTATIONS?

10:00 am - 11:00 am

Location: HALL 6 - On! Les Wine Talks

Free entrance

THE CHALLENGES FACING RUM IN THE 2020S

- FROM PREMIUMISATION TO EDUCATION. IS

RUM THE WINE OF THE TROPICS?

11:30 am - 12:30 pm

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

RIEDEL – DISCOVER THE PART PLAYED BY THE

GLASS IN THE WINE TASTING EXPERIENCE !

11:30 am - 12:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

By registration

CHEF & SOMMELIER DUO

1:30 pm - 2:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

DISCOVER THE SIGNATURE STYLE OF ABELÉ

1757 CHAMPAGNES IN THE COMPANY OF

CELLAR MASTER ETIENNE ETENEAU

1:30 pm - 2:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

Free entrance

LA SPIRITERIE FRANÇAISE CHÂTEAU DU

BREUIL – NORMANDY: FOCUSING ON

INNOVATION IN THE WORLD OF PREMIUM

SPIRITS AND SPIRITOURISM

1:30 pm - 2:30 pm

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

INNOVATIVE APPROACHES TO RESPONSIBLE

VINEYARD MANAGEMENT

2:00 pm - 3:00 pm

Location: HALL 4 - On! La Wine Tech

Perspectives stand 4AC026

Free entrance

© Philippe Labeguerie & Joanna Margan

IS IT THE END FOR GLASS WINE BOTTLES?

2:30 pm - 3:30 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

ARMAGNAC – THE STYLISH NEW DARLING OF

MIXOLOGY

3:30 pm - 4:30 pm

Location: HALL 3 - Room 3 On! Be Spirits

Free entrance

VINEXPO CHALLENGE - WINE TASTING WITH

MARC ALMERT WORLD'S BEST SOMMELIER

3:30 pm - 4:30 pm

Location: HALL 3 - Room 2 On! Les Masterclasses

Free entrance

THE FUTURE OF VITICULTURE

5:30 pm - 6:30 pm

Location: HALL 6 - On! Les Wine Talks

Free entrance

GLEN MORAY - CASKS EXPLORER SINCE 1897,

THE INFLUENCE OF WINE CASKS ON SINGLE

MALTS

5:30 pm - 6:30 pm

Location: Room 3 On! Be Spirits - Hall 3

Free entrance

TECH FOR GOOD: WHEN TECHNOLOGY

FOSTERS A NEW, POSITIVE APPROACH TO

WINE

10:30am - 11:30am

Location: HALL 4 - On! La Wine Tech

Perspectives stand 4AC026

Free entrance

CHÂTEAU D’YQUEM VINTAGES ENDING IN 9

11:30 am - 12:30 pm

Location: HALL 3 - Room 1 On! Les Masterclasses

By registration

PRACTICAL INFORMATION

8 • THE DAILY • MONDAY 7 TH FEBRUARY 2022

vinexposium-connect.com


I NEWS I

The Wine Paris & Vinexpo

Paris experience

This year's event will welcome 2,800 exhibitors

and 25,000 buyers from the wine and spirits

industry under one roof

All of France's wine regions will

be in attendance at the show,

alongside representatives from 32

countries.

A number of exclusive features have been

added to this year's event alongside the all

time favourites, including a new WineTech

Perspectives area in Hall 4 which aims to

help the industry respond to new market

challenges.

The new concept, in collaboration with La

Wine Tech and Vinocamp, features 30 startups

and a forum of hard hitting speakers

discussing innovative solutions in discovery,

choices, storage, consumption, wine buying.

More than 80 restaurants and bars, cheerypicked

for their selection of wines and spirits,

have also been enlisted to host off-site events

so visitors can explore the capital over the

three days as part of the OFF programme.

A number of 2020 events are also back by

popular demand, including Wine Talks, round

table discussions on key industry topics and a

series of debates on the future and challenges

of French wine overseas.

Visitors will also find their favourite staples,

including tastings, masterclasses and the

Nouvelle Vague area, featuring 40 young

producers looking to establish their first

distribution networks.

Wine Paris & Vinexpo Paris aims to help

these entrepreneurs with less than 5 years

experience in the industry launch their business

by connecting them with buyers. A selection of

1,500 wines from all French regions and many

vineyards around the world will be available

to browse.

Visitors can also chose from a range of

masterclasses, ranging from a pairing battle

curated by the World’s 5 Best ASI Sommeliers

to a Tre Bicchieri tasting organised by

Gambero Rosso.

Hall 5 will be reserved for international

producers and will host a series of events and

tasting where visitors will have the chance

to sample some of the finest wines from

overseas, chosen specially by the World’s Best

Sommeliers.

Over in Hall 6, will showcase the diversity

of wines from Alsace, Beaujolais, Burgundy,

Centre-Loire, Champagne and the Loire Valley,

as well as other regions with cooler climates.

Also this year, Be Spirits, an area reserved for

the harder liquors at the heart of Wine Paris &

Vinexpo Paris, will have 61% more floor space

compared with 2020.

It will welcome 121 exhibitors, 65% of whom

will be attending for the first time, from a

wide range of countries including Germany,

Belgium, Cyprus, Denmark, Spain, United

States, Norway, Hong Kong, Italy, Japan,

Kazakhstan, Poland, Rumania, United

Kingdom, Russia and Venezuela.

The area is designed so visitors can discover

new spirits and complement their portfolios,

all while learning about the latest trends

through masterclasses and conferences.

Some of the greatest mixologist will be

showing off their skills and cocktail creations

at the Infinite Bar, a meeting point for

bartenders and brands

© Philippe Labeguerie & Joanna Margan

CALLING

ALL COCKTAIL

LOVERS TO THE

INFINITE BAR

Several dozen metre long bars will

be installed as part of Wine Paris &

Vinexpo Paris' Be Spirits event in Hall

3, a must visit for anyone interested

in the spirits industry.

Visitors will have the chance to sample some of

the finest cocktails made with spirits from the

four corners of the world, given a third of this

year's exhibitors are coming from abroad.

The bar will also provide a stage for the best

local mixologists to showcase their talents and

an opportunity for brands, famous and rising, to

put their best foot forward.

Visitors can pick their brains about the latest

premium and craft trends while honing their

knowledge through a series of masterclasses

and conferences.

It will welcome actors from all strands of the

industry, including importers, distributors, key

buyers, specialist media, bloggers, opinion

leaders, major e-commerce brands, travel retail,

restaurant chains, duty free.

Visitors will discover new tipples from the 14

categories represented at the event, including

Armagnac, Calvados, Cognac, brandies, Gin,

Grappa, Ready-to-Drink (RTD), Rum, Sake,

Shochu, Umeshu, Vermouth, Vodka and Whisky.

This year's Be Spirits event has been expanded by

20% and will welcome 80 exhibitors from across

the beverage industry to share their products

and expertise

Hall 3

© Philippe Labeguerie & Joanna Margan

THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 9


I EXCLUSIVE INTERVIEW I

© Jean Bernard Nadeau

Rodolphe Lameyse

Vinexposium CEO

The award

winning Abk6 XO

Cognac

10 • THE DAILY • MONDAY 7 TH FEBRUARY 2022

vinexposium-connect.com


I EXCLUSIVE INTERVIEW I

Re-connecting

in person

Strong business forecasted for the floor says Vinexposium CEO

Rodolphe Lameyse

Wine Paris & Vinexpo Paris, the first major trade

show for the wine and spirits industry since the

global pandemic, puts Paris on the map and

has taken the lead on becoming the global hub.

After two years of 'staying

at home', why is this event so

important for the wine and

spirits industry?

Obviously Covid has had a

major impact on the whole

world, not just the wine and

spirits industry.

Our products are some of

the few which cannot be

digitalised and so, even

though many of us tried to

come up with new solutions,

in the end, it cannot replace

sitting down and enjoying

a drink face-to-face. We

have a line up of nearly

2,800 exhibitors and 20,000

visitors coming from France

and overseas, which - Covid

considered - is already a huge

achievement. I expect the level

of business being conducted

on the floor will be very high

this year because I know

everyone is eager - especially

buyers, looking to refill their

stocks and do their sourcing.

It must have been a challenge

to organise this event?

Since we started planning for

this 2022 edition two years ago,

we have become extremely

resilient. We have established

a detailed sanitary protocol

to ensure all measures are in

place to keep people safe,

but without compromising on

the level of comfort needed to

have a great show and that's

important - making sure the

show is efficient, but also

safe. We are the first show to

happen again and I think this

sends a strong signal to our

industry.

Have there been any 'lessons

learned' for the industry

since last coming together

two years ago?

I think most people have

realised the importance

of 'physical contact'. In the

beginning, everybody rushed

to launch virtual master classes

and digital tastings. But in the

end, reaching the end client

has proven difficult without

being able to travel. I think it

has also united winemakers

from every region of France

under the same flag. This year,

we have banded together,

and with the help of events like

Wine Paris & Vinexpo Paris, we

have realised that to sell wine

we need to work together.

THE MESSAGE

I HAVE FOR

THE INDUSTRY

COMES FROM

THE HEART

Looking forward, what does

2022 hold for Vinexposium?

Vinexposium's strategy is

pretty clear - we want to

give producers and buyers

a comprehensive platform

wherever it's needed. That's

why we are hosting events all

over the world, including in

America, and new markets like

India and China. We obviously

want to have a big footprint in

Europe because here is where

lots of things are happening

and it's where we were born,

but we have a big network

around the world. Most people

in the industry are familiar

with our physical events and

trade shows. But we are also

launching a digital framework

through our application -

Vinexposium Connect, a sort of

LinkedIn for the wine industry.

Finally, going into the new

year, is there any specific

message you would like to

share with us today?

The message I have for the

industry comes from the

heart. I think everyone should

be proud, because the past

few years have been really

tough with trump taxes, Brexit

and not being able to meet

face to face. But our industry

professionals are still here,

supporting this industry, which

is so important for so many

people. The fact that so many

are coming to Paris is again a

clear signal of their support to

our industry which has been so

heavily impacted. Finally, I also

want to thank my team and our

clients who back in December

last year, at the height of the

second wave, were brave

enough to trust that we would

be able to deliver this amazing

event

THE BEST

OPPORTUNITIES

ARE ON

VINEXPOSIUM

CONNECT

The digital portal is a must for

anyone looking to attend this

year's event.

It will host a wide range of on-demand

content, including interviews, masterclasses,

market data and key figures, so users can

keep up to date with the latest industry

trends and news. At the same time, it will

promote business by putting forward targeted

opportunities for buyers and producers and

giving greater visibility to brands. The new

digital ecosystem, dedicated to the global

wine & spirits community, was created in

autumn 2020 to provide members and

enthusiasts around the world with new tools

and the latest content 24/7. Users can take

advantage of Connect's powerful filtering tool

to narrow down their searches and find exactly

what information they are looking at any time.

Visitors will be able to use the digital platform

to see what events are taking place in each of

the main halls, while also searching for specific

producers and product categories. For those

with a more specific mission in mind, they will

be able to see producers based on their selling

formats and price ranges, or break down

products by country, region, type of culture,

grape variety or vintage. Wine Paris & Vinexpo

Paris, the first major international event for

the wine industry in 2022, is expecting around

20,000 visitors, approximately one third of

whom will be from overseas

THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 11


I MARKET TRENDS I

© Philippe Labeguerie & Joanna Margan

NOT TO BE MISSED

La Nouvellle Vague - the new wave, in

Hall 3 is an opportunity for the industry's

newbies with less than 5 years experience

to showcase their products and talents.

It will feature 40 young wine makers and

brand creators producing under 50,000

bottles, who are looking to secure their

first distribution networks in France and

abroad.

Over in Hall 4, La WineTech Perspectives

in partnership with La Wine Tech and

Vinocamp, will see 30 start-ups present

their innovative and digital solutions

to the industry. Speakers will also be

invited to take the stage in dynamic and

participatory formats to discuss a wide

range of topics, like how the wine and

spirits industry can respond to new market

challenges.

Also in Hall 4, visitors will be able to chose

from a long list of masterclasses and

tastings, while Hall 5 will host a series of

events dedicated to wines selected by the

World's Best Sommeliers.

Hall 5, dubbed the International Hall,

will showcase products from 31 countries

representing wine regions from across

the world. The Wine Talks, also in Hall

6, will focus on the major trends facing

the industry today and explore changing

consumer habits, alongside round-table

debates

© Philippe Labeguerie & Joanna Margan

Wine and spirits

market at a glance

Spirits have weathered the storm and growth is expected

across the bar, according to IWSR's Vinexposium Report

2021

Alcoholic beverages have proven they are one of

the most resilient consumer goods in times of crisis,

with the past year being no exception.

A number of pre-Covid trends

gathered pace during 2020,

including modernisation,

e-commerce, convenience,

premiumisation and homepremise.

Agave-based spirits

bounced back, with growth

being driven by the world's

largest Tequila market, the

United States, where volumes

increased 16%, compared to

Mexico where they declined 17%.

Gin also appears to be on the

path to recovery, with Spain and

'boom markets' like Brazil, South

Africa and Russia driving up

demand. Whiskeys from Japan,

India and the United States, are

also expected to grow thanks

to their 'thirsty home markets',

while a return to on-trade and

strong new arrivals will boost

Irish whiskeys. For rum, growth

is expected to come from lowcost

markets like India and the

Philippines, but also premium

ones such as France and Spain,

where it is increasingly seen as

a cocktail ingredient or sipping

spirit. Strong growth in core

markets such as the United

States and China will also drive

Cognac and Armagnac sales

upwards through to 2025. Last

but not least, scotch growth

is expected to come from the

delayed recovery of the Indian

market and a general whisky

boom in Eastern Europe. Appetite

for wine is equally on the rise

in parts of South America like

Brazil where cheaper domestic

products are faring well against

imports. In Colombia too, people

are increasingly consuming wine

at home, whereas before the

pandemic it was largely reserved

for restaurants and special

occasions. The same is true in

Singapore and the Philippines

where a growing middle and

upper class is increasingly

buying fine wines, as well as

in Russia where consumers

are turning their backs on

Vodka and other spirits. But

in China, disruption caused

by Covid-19 to social drinking

occasions and large events

has accelerated the decline in

wine consumption seen over the

past few years. In the UK, the

longterm outlook is bright, but

volumes will be adjusted down

in the short term as the ontrade

market recovers. Sparkling

wines have seen growth in

many parts of the world, with

record annual volumes of Astri,

Proseco and Cava in Russia,

where its seasonal nature is

slowly eroding. Thailand and

Canada have also seen bubbles

becoming increasingly popular,

with growth expected to return

as bars and restaurants welcome

back customers. Russia's

champagne boom was a one

off, largely driven by the Covid-19

lockdown and international

travel restrictions, and growth is

expected to slow as conditions

return to normal. Finally, in

Canada, growth is expected to

flat-line as Champagne faces

fierce competition from more

reasonably priced sparkling

wines

12 • THE DAILY • MONDAY 7 TH FEBRUARY 2022

vinexposium-connect.com


I REGION I FRANCE I LANGUEDOC I

Languedoc's variety is a

force to be reckoned with

Its many faces have helped it create and stay ahead of

demand for rosé and organic

© Hérault Tourisme

ZOOM IN

ON CHÂTEAU

CASTIGNO

The vineyard, located on the foothills of

the Montagne Noire, is centred around

Tine Claeys and Marc Verstraete's idea

of a Hybrid Organic Wine Village. It

has 32 hectares of vines spread over an

exceptional terroir, most of which are more

than 50 years old, with some even reaching

the ripe old age of 150. These naturally

produce small volumes of grapes which are

gently harvested with horses before being

transported to the cellar which boasts

concrete vessels, wood and stainless-steel

vats, as well as an underground barrel

room.

The Languedoc is fast becoming one of the most

dynamic wine regions of France and people are

starting to notice it is not only about volumes but

also sophistication.

Part of this change is being

driven by its rapid adoption of

more environmentally friendly

wine making techniques, with

more and more producers

swapping chemicals for organic.

Responsible winemaking has

taken on variety of different

faces. For example, using

cows and sheep to control

weeds which could compete

with the vines for precious

resources. These animals also

grace the region's hard soils

with their droppings, a natural

source of fertiliser and magnet

for earthworms, a welcome

guest. Le Château de Ciffre, a

magnificent 70 hectare-Estate,

with 33 dedicated to wine

making, is just one of the many

vineyards across the region to

make the move to organic over

the past five years, for which it

received certification in 2019.

Today, the region is leading

France in the production of

organic wines - with 36% of its

total production. Wine makers

are also increasingly planting

trees and hedges around their

vines to protect them from

strong winds like la tramontane

which would otherwise dry out

the soil. The natural barriers also

serve as homes for animals like

birds and bats. These predators

feast on insects like the butterfly

responsible for grape worm.

A wide variety of terroirs and

climates have also boosted

the region's kudos and allowed

producers to diversify by adding

whites and bubbles to the

already long list of renowned

reds.

Le vignoble de Limoux,

whose appellation boasts

these three types of wine, is

a perfect example of how the

region's wine makers are now

establishing themselves across

the market. It's no wonder the

Languedoc's long standing

wine families are being joined

by new faces, attracted by the

region's beauty and favourable

terroirs. This influx is boosting

the region's wine making ranks

and forging a mediterranean

identity with its own distinct

influences, tendencies and

nuances.

So Languedoc-Roussillon, with

its 700,000 acres (2,800 km2),

may be the biggest wine

producing region in the world,

but today it speaks more than

volumes. Some of its best

wines are produced under the

36 AOCs or AOPs designated

appellation of Languedoc,

which account for 11% of the

total wine production. The main

wine regions, which stretch

across three departments,

the Aude, Gard and Hérault,

before extending down to the

Pyrénées-Orientales where it

meets Roussillon, are famed

for their red blends made with

Grenache, Syrah, Carignan,

Mourvèdre, and Cinsault. Its

multi-faceted identity has also

made it easier for the region

to innovate and adapt to the

changing demands of the wine

industry. This has been clearly

exemplified by its increased

production of rosé and organic

wines over the past few years

Hall 4 / Stand F-193-01

Designed by Lionel Jadot, a renowned

Belgian architect, the château's new wine

cellar is designed in the shape of a lying

down bottle and completely covered

with cork. The pair partnered with Michel

Tardieu and Philippe Cambie, experts

recognised within the industry, to create the

range of organic wines "Château Castigno".

The vineyard also offers visitors a range

of activities based on the concept of 'slow

tourism', encouraging them to disconnect

from the distractions of modern life - a

digital detox. With wine tastings, safaris

and workshops, Château Castigno is

certainly diversifying the region's wine

tourism offering and attracting attention

Hall 4 / Stand G-295

THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 13


I SNEAK PEEK I

Calmel & Joseph

spices things up

with new wines and

graphics

The micro-négociant, headed up by Laurent Calmel &

Jerome Joseph, will be presenting several new bottles

alongside its new and improved Terroirs range after

another strong year of sales and awards.

Founded in 1995, Calmel & Joseph

produces terroir-driven wines

from Languedoc-Roussillon.

Despite the many challenges,

compounded by drought and frost

in Languedoc, Calmel & Joseph's

annual turnover has jumped 15%

for the second year running. It

also received a number of awards

and medals for its wines, which

come under the AOP, IGP and Vin

de France designations. Most

recently, La Madone 2020 and

Le Saint Festin 2020 won gold

medals at Challenge Millésime

Bio in January 2022, the world's

largest organic wine competition.

Overall, the company now

produces 1.5 million bottles a year

from 25 Languedoc-Roussillon

appellations, which are sold

both in France and abroad, with

exports accounting for 85% of

sales. It's Villa Blanche Syrah

2020 also took first place at

the 15th edition of the Syrah du

Monde competition which saw

100 tasters weigh up 287 bottles

of wine over two days at Château

d’Ampuis. The company's also

produces a small range of

flagship wines on 20 hectares of

organic-certified vineyards at its

headquarters Domaine Calmel

& Joseph, a 200-hectare estate

near Carcassonne.

All the latest vintages and new

products will be presented at

Wine Paris & Vinexpo Paris 2022.

Among them will be Les Frères

d’Armes - Minervois 2020, Le Bric

à Brac - Saint-Chinian 2019, La

Fabrique - Vieux Carignan 2020,

L’Aventure - Corbières 2019, Le

Gaillard - Faugères 2019 and last

but not least, Le Petit Miracle -

Cotes de Roussillon Villages

2019

Hall 4 / Stand EF-160-05

Pierrick Harang

Wine has market

sussed with organic

and naturally lower

alcohol ranges

Pierrick Harang, a fifth generation wine merchant,

who graduated top of his class from the Oenology

and Research Centre of Montpellier, has partnered

with Les Celliers Jean d’Alibert in Rieux to create his

pioneering wine - from the ground to the glass.

Instead of family castles

and extensive vineyards, Mr

Harang relies on his technical

expertise and scientific mastery

of winemaking to create wines

which are in touch with the times.

Pierrick Harang Wine's vins plaisir,

Le Petit Balthazar, which comes in

red, white and rosé, are naturally

lighter in alcohol (11 % vol.) and

calories, for those in search of a

healthier option.

Noir, and a white combining

Vermentino, Grenache Blanc and

Marsanne. A Syrah and Viognier

make up Pierrick Harang Wine's

high end Cuvée Balthazar,

which is geared towards those

who are looking for more of an

extravagant taste, as well as

Le Grand Balthazar made from

Grenache Noir, Syrah, Merlot and

Mourvèdre, a combo dubbed

GSM 2 .

Les Bulles de Baltazar, a

100% Chardonnay, a certified

organic bottle of bubbles, is

Pierrick Harang Wine's 'cause

for celebration', with its strong

mineral nose and hints of apple,

pineapple, lemon and buttered

brioche. It compliments the wine

consultant's clean and fruity

Minervois organic range, Le Bio

Balthazar, which boasts a red

blend of Syrah and Grenache

All of Harang's still wines have

swapped cork for a dark and

stylish screw cap

Hall 4 / Stand FG-124-08

14 • THE DAILY • MONDAY 7 TH FEBRUARY 2022

vinexposium-connect.com


I SNEAK PEEK I

Granite soils

make for mouth

watering wines

Le Domaine de Leyre-Loup, located in the Rhône

department's Beaujolais region, was started in 1993

by two passionate winemakers, Jacques et Christophe

Lanson, who have been using their savoir-faire to

combine hard granite soils with Gamay grapes.

Today, the domaine covers 10

hectares, divided into two plots,

one of 7 hectares producing their

Morgon and Viognier white wine

les Granits de Bellevue, and one of

three hectares for their aromatic,

fruity Fleuries.

Each step of the wine making

process at Leyre-Loup is carried

out with extreme care and

precision to ensure only the

tastiest grapes make it into their

Domaine and Reserve bottles.

order to prolong the process and

bring a degree of complexity to

the wine.

They use carbonic maceration,

a winemaking technique

associated with the French

wine region of Beaujolais, which

involves fermenting whole

grapes in a carbon dioxide rich

environment. But also alcoholic

or ethanol fermentation for destemmed

grapes, typically used

for red wines.

New Bordeaux

distillery presents its

first batch of whiskey

and 'watch this space'

The Two Origins Distillery, which was recently installed

in the chais - or storeroom, at château Magdeleine

Bouhou, has produced its first batch of whiskey,

which will be exclusively presented at Wine Paris &

Vinexpo Paris 2022.

The time to harvest each plot

of land is decided at the last

minute, on the day,

and the picking

is carried out by

hand in small

crates to ensure

the integrity of

each grape is

preserved.

The grapes are

then sorted on a

vibrating table

and the seeds

partially

removed

from some

cuvées in

While the vineyard's Domaine

wines, which are fruitier, are

fermented in stainless steel

tanks, their "Reserve" cuvées are

matured in oak barrels for 12 to

18 months.

The domaine has also received

a number of accolades for its

environmental efforts, including

the renowned Terra Vitis

certification and Haute Valeur

Environnmentale (HVE).

They continue to promote

sustainable winemaking

practices by leaving the vines to

their own devices where possible,

while also favouring mechanical

techniques without chemicals

Hall 6 / Stand GH-068-15

It's the brainchild of experienced

wine maker Andrew Eakin, who

came up with the idea after

purchasing the château last

January and realising some of its

storage was not being used.

The wine maker, of Irish origin,

also owns the renowned château

Puynard, located just 5km away

in the Bordeaux region of Blaye,

where he has been making

wine since 2016. Building on

his winemaking experience, Mr

Eakin decided to launch a microdistillery,

one of the first in the

region, and start experimenting

with a wide range of tipples.

The distillery now boasts over 30

barrels, including tokay, rhum,

sauternes, Margaux and Cognac,

and has celebrated its first

batch of whiskey, which will be

presented at this year's event. But

there is plenty more 'where that

came from', as the château's new

addition is already working on a

new Gin and has planted more

than 100 fruit trees.

Bordeaux's right bank - clay and

limestone.

They produce a wide range

of cuvées - Blanc de Noir, on

small parcels of land of around

12 hectares using traditional

blends with no added sulphides,

and a wide range of containers,

including cement, stainless steel,

barrels, tons and last but not least

jars. Going forward, Mr Eakin is

looking to build an ecosystem

around the

production

of wine and

spirits, having

o p e n e d

lodges at both

locations

Hall 3 / Stand AB-172-15

Both Mr Eakin's vineyards share

a similar philosophy, focusing on

Merlot and Cabernet Sauvignon,

two grapes which capture the

geography and geology of

THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 15


I SNEAK PEEK I

Mas Gabinèle

is hunting for a

premium partner

Mas Gabinèle, at the heart of Faugères, has been

producing wine for the premium market since 1992 under

the watchful eyes of experienced winemaker Thierry

Rodriguez.

Its 23 hectares of vines, a mix of

Syrah, Grenache, Lledoner Pelut,

Carignan, Mourvèdre and a few old

Grenache gris, are on schist soils,

comprised of hard, dense rocks,

layered with minerals.

This high quality but demanding

terroir naturally produces low

yields, at around 25hl/hectare.

The Mas has an impressive track

record of awards and medals, most

recently winning a Platinum Medal

for its Inaccessible red 2019 at the

Decanter World Wine Awards. This

is partly down to Mr Rodriguez's

good farming sense, which is

captured in his motto - you can't get

good produce without good grapes

and you can't grow good grapes

without respecting nature. To ensure

only the most beautiful and healthy

berries are retained, the grapes are

harvested by hand before being

carefully sorted and transported to

the vineyard's winery built in 2013,

which boasts 20 cylinder stainless

steel tanks. All of the equipment has

been carefully selected to ensure

the grapes quality is preserved

throughout the entire winemaking

process. The winemaking process is

carried out gently to avoid excessive

extraction and are matured for 12

to 18 months in oak vats after

fermentation. The premium winery is

on the hunt for reliable distribution

partners at this year's show where

they will be presenting a selection

of their premium bottles

Hall 4 / Stand FG-194-05

Cool off with

Vinsobres' dairy

free red wine

sorbet

©AOC-Cru-Vinsobres

Vinsobres will be presenting its Cru Glacé at this year's edition of Wine

Paris & Vinexpo Paris, a boutique sorbet made with red wine from

Vinsobres, a small village nestled in La Drôme Provençale.

Their original creation, which sells for €9 a pot,

will appeal to consumers who are looking to

step outside the traditional world of wine in

search of new and exciting formats. A local

chocolate and ice cream maker has been

tasked with making each pot of 5.8 proof Cru

Glacé, which does not contain any lactose,

food colouring or preservatives. These small

sorbet pots are also very versatile, giving

customers a choice between savouring them

at meal times or saving them for a refreshing

snack. Their unique flavour comes from the

vineyard, located between 250 and 400

metres above sea level, at the northern end

of the Côtes du Rhône, benefits from a unique

micro climate. While the summers are warm

and dry, like most parts of méridionale France,

temperatures remain relatively low at night

because of region's winds - Le Mistral and

Pontias. This gives the Vinsobres appellation,

an assemblage of Syrah and Grenache, the

best of both worlds by combining the finesse

of northern Gran Crus' with the character of

southern French wines. The vines are grown

on four terroirs around the village, including

La Première Terrace, Le Côteau, Les Collines

and Le Plateau, of which 30% is dedicated to

organic production. While fresh fruit and hints

of cherry are hallmarks of the region's younger

wines, older bottles boast spicier aromatic

tones. The winemakers recommend ageing

bottles for between 7 and 12 years. Vinsobres

cuvés and red wine sorbet will be available to

taste at the stand!

Hall 4 / Stand BC-194-15

16 • THE DAILY • MONDAY 7 TH FEBRUARY 2022

vinexposium-connect.com


© Emilio Del Prado

The Off - getting into

the right mood in the

French Capital

The Off by Wine Paris & Vinexpo Paris is THE definitive

list of partner bars across the city of lights. Take the time

to drop by one or two – and get into the right mood for

the show!

WHERE

TO GO IN

PARIS

The Grand Pan

The capital's flagship bistro, Le Grand Pan with South-

West accents. Chef Benoit Gauthier offers seasonal

and convivial cuisine, we find the wines of Jerôme

Bretaudeau or those of Fréderic Cossard. For the tapas

bistro format, we cross the street and go to Petit Pan.

20, rue Rosenwald

75015 Paris

TEL: +33 1 42 50 02 50

Le Drouant

One of the most legendary places for literary prize awards, Le

Drouant occupies an important place on the Parisian gastronomic

scene. The wine list, huge and prolific, with around thirty wines by

the glass, is the most beautiful Rhône wine cellar in the capital, with

among the 2000 references wine list, half is dedicated to Rhône!

16-18, rue Gaillon - 75002 Paris

Tel: +33 1 42 65 15 16

The Jouvence

A former pharmacy but a modern neo-bistro, Jouvence,

created by Romain Thibault, has remained in its original

state. We discover exquisite dishes and wines without

sulphites hunted throughout France.

172 bis, rue du Faubourg Saint-Antoine

75012 Paris

TEL: +33 1 56 58 04 73

The Mary Celeste

Fair-faced brickwork on both the wall and the floor, Le

Mary Celeste is a restobar located in the heart of the

Marais and created by the teams behind the Hero and

Candelaria. You will find plates to share with a bottle of

wine, or wines by the glass to choose from an extensive

menu of over 200 references. Not the least: you can even

taste bubbles of Selosse or the chenin of Clos Rougeard.

1, rue Commines

75003Paris

TEL: +33 9 50 84 19 67

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