Martial Arts World Magazine - Volume 19

MartialArtsWorldNews.com 

The #1 Business Resource for the Martial Arts Industry 

VOLUME 19 | ISSUE 2 

Think Tank: 

A Totally New Concept 

for a Martial Arts 

Business Seminar 

The Perfect 

Customer 

Experience 

Guest Columnists 

Professor Willie 

“The Bam” Johnson 

Grandmaster 

Sang Ho Lee 

Grandmaster of the Year 

Hanshi Dave Kovar

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CONTENTS 

FEATURES 

26 The Relentless Pursuit 

of Perfection in the Customer 

Experience 

30 The Martial Arts Industry’s Most 

Surprising Business Event 

36 Martial Arts World News 

2019 Grandmaster of the Year 

99 FREE Tool of the Month 

DEPARTMENTS 

14 Industry Insights 

17 Birthdays 

20 Social 411 

22 Industry Innovations 

50 School Profiles 

61 Classified Ads 

97 Advertiser Index 

YOUR INPUT 

13 Share Your Story 

54 Seeking Writers and Stories 

74 Feature Your School, 

Organization, Accomplishment, 

or Event 

COLUMNS 

6 Editorial 

Will You Be Crushed, or Will You Conquer? 

Master Toby Milroy 

8 Martial Arts World News Faculty 

12 Teamwork 

Ways to Deal with Instructor Burnout 

Hanshi Dave Kovar 

54 The Warrior Way 

Confidence 

Grandmaster Bill Clark 

56 Next Level Strategy 

Be the Change 

Shihan Allie Alberigo 

58 Growth Hacks 

4 Reasons You Should Own Your Own Building 

Sean Lee 

60 Ninja Business Tactics 

Is Poverty Mentality Hurting Your School? 

An-Shu Stephen Hayes 

64 Pillars of Success 

A New Concept for a Successful Life 

Grandmaster Y. K. Kim 

68 Management Excellence 

You Can’t Become a Millionaire by Working for 

$10 an Hour 

Chief Master Kirk Pelt 

70 Extraordinary Marketing 

ABM: Always Be Marketing 

Grandmaster Stephen Oliver 

72 After School Excellence 

One of These Things is Not Like the Others; A 

Child’s Lesson in Marketing 

Chief Master Mike Bugg 

4 MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 2

76 Tactical Self-defense 

Look Left To Right and See All In Sight 

Grandmaster Tom Patire 

78 Complete Martial Arts Concepts 

The Warrior Mindset: Teaching Concepts 

Professor Willie “The Bam” Johnson 

80 The Millionaire Smarts Coach 

Time is Money 

Lee Milteer 

84 Budo Philosophy 

Discovering the Invisible 

Shidoshi Alfredo Tucci 

86 Pro Shop Power 

Get the 3 Keys to Running a Profitable Pro Shop 

Brandon Kim 

88 Mind Mastery 

Finding the Truth within the Pages of a 

Meditation Book 

Grandmaster Jessie Bowen 

90 Master the Basics 

Secrets to Teaching High-Energy Classes 

Master Tina Bane 

92 Instructional Excellence 

Why Teach Philosophy? 

Grandmaster Tim McCarthy 

94 Tools & Tactics 

Getting High Profits Should be Elementary 

Helene Reiver 

96 Martial Arts Philosophy 

The Tale of the Forty Brooms 

Sensei Gary Lee 

VOLUME 19 | ISSUE 2 

PUBLISHER 


EDITOR IN CHIEF 

Sean Lee 

MANAGING EDITOR 


ADVERTISING DIRECTOR 

Jeff Reulbach 

ART DIRECTOR 

Frank Meyer 

GRAPHIC DESIGNER 

Amen Blue 

WEB DEVELOPERS 

Erin Pham 

Manuel Huerta 

COLUMNISTS & CONTRIBUTORS 


Sean Lee 


Supreme Grandmaster Y. K. Kim 




Professor Willie Johnson 

Helene Reiver 


Brandon Kim 




Lee Milteer 




The mission of Martial Arts World 

News Magazine is to be the definitive 

source for information, news, education, 

ethical business practices, 

product reviews and innovative 

developments in the world of martial 

arts business. 

STAFF 

Martial Arts World 

News does not accept 

any responsibility for 

unsolicited submissions. 

Our preferred method 

of submission is 

email to editor@ 

martialartsworldnews. 

com but paper 

manuscripts and photos 

will only be returned 

if a self-addressed 

postage-paid envelope 

is provided. All rights 

for letters submitted 

to the magazine 

will be accepted 

as unconditionally 

assigned for publication 

and copyright purposes, 

with the stipulation 

that editorial staff has 

the right to edit and 

comment. 


News Magazine, its 

owners, directors, 

officers, employees, 

subsidiaries, 

successors, and assigns 

are not responsible in 

any way for any injury 

that may occur by 

reading or following 

the recommendations 

herein. As publisher, 


News makes no 

endorsements, 

representations, 

warranties, or 

guarantees concerning 

any products or services 

advertised or otherwise 

provided herein, and 

we expressly disclaim 

any and all liability 

arising from or relating 

to the manufacture, 

sale, distribution, use, 

misuse, or other act 

of any party in regard 

to said products or 

services. 

This magazine is a 

copyrighted product 

of Martial Arts World 

News. All rights 

reserves. Reproduction 

in whole or in part is 

expressly prohibited 

without written 

permission from the 

publisher. 

MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 2 5

Editorial 

Will You Be Crushed, 

or Will You Conquer? 

MASTER 

TOBY MILROY 

is a 5th degree 

black belt. Known 

as “The Master 

Systemizer,” 


has positively 

influenced more 

martial arts schools 

than anyone in our 

industry. He has 

built a successful 

multi-school 

organization, 

lead the national 

trade association 

for the martial 

arts industry, and 

coached some of 

the most successful 

martial arts school 

operators in the 

world. 

➽Thank you for investing 

this time to work “on” your 

business! 

Wow! I’m humbled and immensely 

grateful for all the positive 

feedback and the outpouring of support 

we’ve received after our last issue 

of Martial Arts World News Magazine. 

I knew that there was a largely unserved 

need in our industry for “No 

BS” straight talk about ethical business 

best practices without the politics 

and hidden agendas that are all 

too prevalent in our industry today, 

but the sheer number of messages I’ve 

received over the past couple of weeks 

has really been enlightening and 

encouraging. 

So, I thank each and every one 

of you for sharing your words of 

encouragement, and for any school 

operator or instructor who has any 

feedback, thought, or comments, 

feel encouraged to send them to me 

at TobyMilroy@MartialArtsWorld- 

News.com or send to the editor at 

Editor@MartialArtsWorldNews.com. 

I’m hopeful that this resource will 

help school operators and instructors 

optimize their current business processes 

and help them set even higher 

goals for their careers. 

I believe our industry is facing an 

‘inflection point’. 

Technology, social media, the 

internet in general, AI, robotics, 

self-driving cars (even self-flying 

cars), medical science, and economic 

systems are in a near-constant state of 

‘disruption’. 

We either adapt, or die! 

Every disruption brings challenges 

but also brings immense 

opportunity. 

Will you leverage these disruptions 

to your advantage, or will you 

be the next antiquated concept like 

the rotary phone or the horse drawn 

carriage? 

Current market and marketing 

conditions now allow you, as a local 

business owner, TREMENDOUS 

leverage that we’ve never had before. 

Never has it been easier and CHEAPER 

to get our ‘message’ out into the world. 

Anyone with a cell phone can 

capture, edit, produce, and distribute 

content that used to cost us thousands 

or even tens of thousands of dollars. (I 

personally wrote numerous 5 figure 

checks to have television commercials 

filmed and produced, in addition to 

the cost of getting them on the air!) 

You can now, for the first time, 

create a real “Brand” for your small 

business because of the reach of 

social media. 

However, this takes time, energy, 

effort, and yes, some money, 

although the hard costs are a mere 

fraction of what it would have been 

10 years ago. 

For even BETTER news, our 

‘product’ (if positioned appropriately) 

can be a very ‘sharable’ and 

engaging thing on social. The lessons 

our students learn, the values 

we teach, and the ‘action’ we have 

in our classrooms can attract and 

capture attention and give your 

‘brand’ real value in the eyes of your 

prospects. 

For example, we produce more 

than 1000 social media “messages” 

for each of our clients, then actually 

do the work of posting and managing 

them. Depending on the programs 

the client offers, we’ll post between 

once and 4 times PER DAY on 

their behalf. These posts are ‘benefit’ 

focused, engaging, persuasive, 

emotionally impactful messages that 

reinforce the value of our client’s 

lessons and also the life-improving 

outcomes students and families get 

from these programs. 

Adding this type of brand building 

to your other marketing efforts 

helps to create a ‘halo’ effect, increasing 

the impact and effectiveness of 

everything you do. 

When I was buying tens of thousands 

of dollars in ‘traditional’ broadcast 

media every month (years ago), I 

saw this same phenomenon. When I 

had a LOT of television commercials 

running, my website ‘worked’ a lot 

better. When I did lots of newspaper 

inserts and radio, the phone book ad 

‘worked’ better. 

TAKE ADVANTAGE of this 

opportunity NOW before there is 

another disruption and our costs once 

again multiply. 


Check out our new 

MARTIAL ARTS BUSINESS 

DISCUSSION GROUP 

No Egos – No Politics – No Trolls 

Just News, Tips, Strategies, and Tools to Help You Grow Your School! 

facebook.com/groups/MartialArtsWorldNews

OUR EXPERT FACULTY 

6 


Is a 5th degree Black Belt, the CEO and 

Publisher of Martial Arts World News 

Magazine, and the Executive Vice 

President for AMS. In addition to building 

a successful multi school organization, 

Master Milroy has positively influenced 

more martial arts schools than virtually 

anyone in our industry. 

58 

Sean Lee 

is the Executive Director of Sales and 

Marketing for hundreds of martial arts 

schools, who specializes in online and 

social media marketing using his extensive 

professional experience in sport and 

martial arts marketing, contract negotiation, 

and investment. 

12 


is an 8th degree black belt and recognized 

as the “Trainer of Trainers.” Hanshi 

Kovar is an internationally acclaimed 

instructor with black belt degrees in ten 

different martial arts styles. His systems 

have been implemented in hundreds of 

schools around the US. 

60 


has authored 20 books, worked as a 

body guard for the Dali Lama, supervised 

over 30 school locations worldwide, 

and was named “A legend; one of the 10 

most influential living martial artists in the 

world” by Black Belt Magazine 

54 


is a 9th degree black belt and a former 

PKA Fighter of the year. He is widely considered 

one of the top experts in martial 

arts business with over 30 years of 

leadership and innovation, having been 

inducted into almost every Hall of Fame 

in the industry. He is one of the largest 

multi-school owners in the world. 

56 


is a 7th degree black belt, the founder of 

the L.I. Ninjutsu Centers, one of the largest 

Ninjutsu schools on the planet, the 

author of 4 books, and an entrepreneur 

with one of the first online coaching companies 

(www.takingittothenextlevel.com). 

64 


is the most successful martial arts business 

leader in the US, having written 

over 30 books on martial arts, business, 

leadership, and success. He has won 

numerous public service awards and is 

the founder of the leading martial arts 

marketing and management company in 

the US. 

68 


is an 8th degree black belt and is the 

President of a multi-million dollar, multschool 

organization, has a 30 year track 

record of success, and is currently on the 

leading edge of martial arts curriculum 

and business innovation. 



70 


is a 9th degree black belt and is the 

founder and CEO of Mile High Karate 

schools and founder of the Martial Arts 

Wealth Mastery Program, formerly Extraordinary 

Marketing. 

72 


is an 8th degree black belt and the owner 

of a 1.5 million-dollar-a-year location, 

with one of the largest after school and 

summer camp programs in the country. 

76 


is known as “America’s Leading Personal 

Safety Expert” and has appeared on 

Good Morning America, The CBS Morning 

Show, The Colbert Report, Montel, 

plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

80 

Lee Milteer 

is an Intuitive Business Coach, Award- 

Winning Professional Speaker, and TV 

Personality who has counseled and 

trained over a million people throughout 

her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire 

Smarts Coach and is also a best-selling 

author of educational resources. 

84 


is the CEO and General Manager of the 

Budo International Publishing Company, 

a leading publisher in the martial arts with 

over 35 years in the Industry, including: 

Budo International Magazine and author 

of several books, The Immaterial Dimension, 

the Way of The Warrior and The 

Spirit. He currently lives in Valencia, Spain. 

86 

Brandon Kim 

is the President of Vision Martial Arts 

Supply, Los Angeles Branch, who helps 

school owners all over the U.S. maximize 

their retail sales and drive more revenue 

into their schools. 

78 

Professor Willie “The Bam” Johnson 

is a 7th degree black belt and 7-time 

sport karate and kung-fu world champion. 

He has appeared in 4 movies, 16 stage 

plays, 11 television shows and two videos. 

He is also the national spokesperson for 

the Stronger than Drugs Foundation and 

the Champions Against Drugs. 

88 


is president of Karate International of Durham, 

Inc., a member of the American Martial 

Arts Association Sport Karate League 

and Hall of Fame, and has been a member 

of the Duke University P.E. Staff for over 25 

years. He is the author of Zen Mind-Body 

Mindfulness Meditation and Zen Mind-Body 

Mindfulness Meditation for Martial Arts. 



90 


is a 6th degree master instructor and 

owner of a Top Ten martial arts school 

with successful after school and summer 

camp programs. 

94 

Helene Reiver 

is a martial arts business development 

consultant with a background in personal 

training, nutrition, education, marketing, 

and management of multiple successful 

fitness studios. 

92 


is an 9th degree black belt and is a martial 

arts educator with a master’s degree 

in education. He has been instrumental 

in developing two industry-changing 

programs, plus has directed and been 

featured in hundreds of martial arts videos 

and webinars. 

96 


the American Samurai, is a 9th Dan 

black belt, a U.S.A. Karate Federation 

gold medalist, winner of 5 Super Grand 

National Titles, a featured actor in the 

movie Sidekicks, and is the founder of 

the National Sport Karate Museum. 

Thousands 

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Teamwork 

Ways to Deal with 

Instructor Burnout 

HANSHI 

DAVE KOVAR 

is an 8th degree 

black belt and 

recognized as the 

“Trainer of Trainers”. 


is an internationally 

acclaimed instructor 

with black belt 

degrees in ten 

different martial 

arts styles. His 

systems have been 

implemented in 

hundreds of schools 

around the US. 

➽Have you ever woken up and said to yourself, 

“I’d rather not go to the school today?” 

If you have, you are certainly not alone. Very 

few people are motivated 24/7, myself included. 

Without a plan, this can certainly lead to 

instructor burnout. 

A person might experience burnout 

for a lot of different reasons. 

Here are a few suggestions on 

how to deal with instructor burnout. 

First and foremost, avoid thinking 

that others have it better than you. 

It is a waste of time and usually not 

true. Remember, when we don’t take 

the time to appreciate our own 

good fortune, we are essentially 

focusing on the negative 

(i.e. the idea that others are 

somehow better than us). 

I think we should never forget 

the fact that we martial artists 

have it pretty good. We get to 

teach martial arts for a living, how 

cool is that? After all, martial arts 

has a real impact on students, and martial 

arts teachers’ livelihoods helps others 

on a daily basis. In other words, feeling 

grateful as a martial arts teacher comes 

with the territory, which in turn can 

make your life fulfilling. If in doubt, just take a moment to 

read though some of the thank you notes you’ve received 

over the years! If that doesn’t feed your motivation, not 

much will. 

Another thing that keeps burnout in check is continuing 

on your martial arts path as a student. I am not sure 

about you, but I find that when my training is going well, 

I am a better teacher, and I appreciate the process of teaching 

even more. 

The next thing to consider is, are you doing too much? 

While trying to be on top of all aspects of running your 

school is admirable, trying to do everything can also be 

exhausting. You should be able to distribute work between 

your team members and yourself in such a way so that you 

don’t have to do all the heavy lifting yourself. This also 

means that you have to constantly train instructors who 

will be ready to teach later. 

Once you’ve ensured that your day job isn’t crushing 

you, think about your night job, i.e. sleep! We often shove 

sleep aside and ignore its importance. According to a survey, 

almost half of all Americans say they don’t get enough 

sleep at night. Yet, sleep is largely within our control. In 

order to stay healthy and positive through the day, resting 

well at night is often under rated, but absolutely necessary. 

So do your best to get to bed at a decent hour tonight! 

Also to minimize burnout, it helps to have 

a clear sense of purpose regarding what 

you’re trying to do with your school and 

where you want it to be in the future. 

Think about everything that you do 

at school. Are you doing most work 

either in a burst of inspiration or 

out of desperation? If so, sit back 

and figure out your goals, and then 

work out a plan regarding how 

you are going to achieve them. 

Don’t be driven by external factors 

alone. When your purpose 

is clear, it’s much easier to 

maintain your momentum 

which helps to create a great 

deal of stability. 

Finally, remember that life is a pattern of highs and 

lows. Be mindful of this. When you’re going through a low 

phase, don’t sabotage yourself. Remember, you will not 

feel like teaching every day, and that’s normal. But even 

when that happens, go out there with a smile and fake it. 

Before you know it, you will probably be “In the zone” and 

having a great time. 

I am confident that if you follow these steps on a 

regular basis, you will be able to prevent burnout. Happy 

teaching! 

For More Information 

Visit KovarSystems.com 


Be recognized in future editions of 

Martial Arts World News Magazine. 

Our goal at Martial Arts World News Magazine 

is to support our industry and help you grow 

your martial arts school. It’s very useful 

for our readers to hear about YOUR specific 

experiences and results. 

You are part of a wonderful industry and 

community with Martial Arts World News 

Magazine, and now, you’ll be able to share and 

contribute to that community in a more rich 

and meaningful way than ever before! 

Here are some ideas on stories 

you could share: 

• New Rank Achieved 

• Opened a New Location 

• Award Won 

• Discovered a Successful Marketing Strategy 

• Built a Retention System that Works Well 

• Tournament Results 

• Anything else that our readers might find 

valuable! 

MartialArtsWorldNews.com/Ureport 

Send your story ideas to Editor@MartialArtsWorldNews.com

INDUSTRY INSIGHTS 

Martial Arts Helped Action 

Star Maria Tran Stand Taller 

Imagine hating school 

because you were either getting 

bullied or witnessing 

someone else getting bullied 

regularly. This was the life 

for Action Star Maria Tran, 

when she was younger. 

Now she is considered the 

“Queen of On-Screen Action” 

and she attributes her 

success to training in the 

martial arts. 

Before she became an 

Australian Action Star 

at the age of eight she attempted 

to stop another 

kid from being bullied, 

but ended up getting beat up in a Brisbane schoolyard. This terrible 

experience motivated Maria to take Taekwondo classes. She believes 

the training, enabled her “to stand taller” and to not be afraid to look 

people in the eye. 

Developing will power 

and self-discipline, she says, 

“helped me get through school 

and see things beyond what the 

issue is.” Tran never thought 

her experience of being bullied 

would lead to a host of 

blockbuster action fighting 

roles to her credit. Facing many 

barriers as an Asian Australian 

actress, Maria Tran has stood 

tall to the point of starring in, 

directing, and even writing 

many action movies across 

Asia and Australia. 

She says, “It (martial arts) 

gives you the ability to stand your ground and be comfortable with 

who you are. If you meet people that have some kind of aggression 

towards you, whatever it may be, it helps you be unshakable.” 

Research: Is 

Martial Arts 

an Answer 

to Bullying? 

A research study has been conducted by Macquarie 

University in Australia related to participating in 

martial arts as a means to deal with bullying. 

A 10 week program was conducted by lead 

researcher Dr. Brian Moore using 5 schools including 

a total of 283 students in the study. The program 

consisted of each child being taught theory and moving from a white 

belt to a yellow belt throughout the study. The results were compared 

with a control group. 

The results were “overwhelmingly positive” showing that 

children practicing martial arts are better equipped to deal with aggressive 

behavior. The study showed that training in the martial arts 

improved students’ resilience and self-confidence. 

Dr. Moore said, “Martial arts training is not about fighting; it’s 

about self-development. While fighting is arguably part of martial 

arts training, the emphasis here is on self-defense and avoiding aggressive 

conflict.” The results have prompted several schools to try to 

implement a martial arts program for anti-bully issues. 


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Look Out for Jiu-Jitsu and Ip Man 4 

Two exciting martial arts movies to anticipate with great expectations in the not too 

distant future are Jiu-Jitsu and Ip Man 4. 

In Jiu-Jitsu, Nicolas Cage along with Alain Moussi will be 

starring in a Sci-Fi martial arts alien invasion thriller. Moussi 

plays a Jiu-Jitsu fighter who teams up with Cage’s character 

to fight off an alien invader that comes to earth every 

six years. The movie is based off one a comic by the same 

name, Jiu-Jitsu. 

In Ip Man 4, Donnie Yen reprises his role for the next 

part in the series portraying the life of the iconic Wing 

Chun master. In this latest movie, Ip Man travels to the 

United States to help his student (Bruce Lee) who has upset 

the local martial arts leaders by opening a Wing Chun 

school. Production finished in July of 2018 and a release 

date for July 2019 is expected. 

These are great opportunities to hold a movie night 

promotion in your town. 

Conor McGregor Retires Again? 

Out of no where, early on March 26, 2019 the former UFC featherweight 

and lightweight champion, Conor McGregor, sent out the following tweet: 

“Hey guys quick announcement, I’ve decided to retire from the sport 

formally known as “Mixed Martial Art” today. I wish all my old colleagues 

well going forward in competition. I now join my former partners on this 

venture, already in retirement.” 

This is the second time McGregor announced a retirement to suggest 

his career was over. He returned to fight after the first announcement and 

many believe this is just the lates ploy for him to gain some leverage in 

negotiations for his next fight. 

We’ll have to wait and see, but McGregor has expressed that he has 

made enough money to retire and live well for the rest of his life. 



Celebrity Birthdays 

April 

Jeff Smith Happy Birthday on April 4 

Jackie Chan Happy Birthday on April 7 

Steven Segal Happy Birthday on April 10 

Stephen Oliver Happy Birthday on April 14 

Jet Li Happy Birthday on April 26 


May 

Cung Le Happy Birthday on May 25 



Martial Arts World News Named 

Among the Top 5 Martial Arts Publications 

Recently Feedspot, the content 

reader for reading all your favorite websites 

in one place, announced the Top 5 

Online Martial Arts Publications to follow 

in 2019. Martial Arts World News Magazine’s 

staff is humbled and proud to 

be considered in that number with 

other organizations. 

According to Feedspot, the list 

is the “most comprehensive” list 

of best martial arts magazines 

on the internet. The results were 

based upon: 

• Google reputation and search 

ranking 

• Influence and popularity on social 

media sites 

• Quality and consistency of post 

• Feedspot’s editorial team and expert 

review 

We at MAW News are thankful to 

be considered in the same company 

of other highly favored 

industry magazines like TKD 

Times. Of course, we will continue 

to strive to produce such 

a well received publication to 

further professionalize business 

leaders. 

Announcing: The Champions Education 

Fund Martial Arts Charity 

The Champions Education Fund believes that youth and teen black 

belts should be able to continue their 

hard work into college. In addition, 

another strong belief held by the 

charity is that the character and 

leadership of these black belts are 

needed to keep America strong. Finally 

a belief in the chance for an education is 

necessary to pursue your dreams. 

As a result of these core beliefs, the Champions 

Education Fund raises money to help worthy black belts 

pursue their dreams for college education. The winners from 

The US Open Taekwondo Hanmadang and other specified 

tournaments receive educational prize money to help in reaching 

these goals. This year’s event will be held at the World Arena in 

Colorado Springs on July 25-27, 2019. 

With the motto: “Funding America’s Future Leaders One Kick At 

A Time,” as funds grow, future tournaments will include state and 

regional Hanmadangs. 

ChampionsEducationFund.org 


Finally… Get Rid of Your 

BIGGEST 

Headache 

You didn’t open a martial arts school 

so you could waste your time being a bill collector… Right? 

Put Our 30 Years of Tuition Management Experience to Work for You! 

Call one of our Friendly Tuition Management experts at 

1-800-275-1600 to discuss your specific situation. 

OurAMS.com/headache

SOCIAL 411 

YouTube is Now a 

Google Search Partner 

That means that you 

can have your Google text 

ads served to YouTube 

users, but (for now, at 

least) only to mobile users. 

According to Google, 

after several months of 

testing, YouTube Search 

ads perform comparably 

to Google Search ads 

in Cost Per Action. Other (non-Google) research shows 

Cost Per Click can be higher or lower. Of course, your 

results may vary. So when you manage your Google Ads 

campaign, you can choose to include search partners like 

YouTube, Google Maps, and Gmail to expand your reach 

(you can choose all search partners or none, but you can’t 

choose some and not others.) This option is checked for 

you by default under the Networks in Campaign Settings. If 

you find your search results are too low or too expensive, 

one option you have is to un-check the Google Search 

Networks for a while and compare results. 

Facebook and Instagram Stories 

are Gaining Traction 

The social media world is 

increasingly going mobile. In the 

4th quarter of 2018, Facebook 

earned $16.6 billion in ad revenues, 

and 93% of that money 

came from mobile devices. If you 

haven’t noticed, your Facebook 

newsfeed is pretty saturated with 

ads. There’s not much room for 

growth, and, in fact, users are 

tiring of these ads and becoming 

less inclined to click. So what can 

you do to stand out? Story ads. 

In addition, 66% of Instagram’s 

one billion active users 

say Instagram is a good place to connect with brands. If 

you want to brand your school as THE place for martial 

arts in your town, Instagram can play a big part. 

Both Facebook and Instagram anticipate dramatic 

growth in Stories this year, and you don’t want to be left 

behind. 

Facebook Will Merge Its 

Messaging Platforms 

According to a New York Times report citing confidential 

sources, Facebook has decided to connect Messenger, 

Instagram, and WhatsApp with a single, unified 

infrastructure. The plan is to achieve this integration by 

early 2020, if not sooner. That’s not to say they will become 

one – each platform will retain it’s own stand-alone 

app – users will just be able to message friends across all 

three platforms without switching apps. The apparent goal 

is to provide end-to-end encryption to insure the privacy of 

your messages. 

From a practical standpoint, this change might mean 

that if you use a Messenger Chatbot in your school, you’ll 

be able to extend those messages to Instagram and 

WhatApp, which gives you a lot more options and a much 

bigger audience. We’ll report more as this story develops. 

Facebook is Making Campaign 

Budgeting Optimization 

the Default 

As of September 

2018, you 

are no longer are 

allowed to opt 

out of campaign 

budget optimization. 

So for those 

of you who run 

several ads simultaneously 

to see 

which ones convert 

better, you 

no longer have to 

spend your time 

watching and adjusting 

. . . Facebook will do that for you. Of course, they 

claim their algorithm will maximize your ad dollars, save 

your time, and identify low-cost audience opportunities, 

and after all, if you can’t trust Facebook, who can you 

trust? (Said in jest.) 


Join a Winning Team! 

W Want a Truly Inspiring Career? 

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by Expanding the Reach of the Martial Arts? 

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INDUSTRY INNOVATIONS 

Get More Students Every Month with 

Student-Grabbing Marketing Solutions 

The MA Biz Academy is a treasure trove of marketing, 

management, and instructional strategies and other great 

resources to build solid school growth. It contains everything 

you’ll ever need to maximize your martial arts school. 

The first thing we really like about it is the design: You 

can see all the current seasonal resources at a glance on 

the home page. There are sliders that showcase the most 

exciting materials of the season so you can take a closer 

look at what you like and simply skim over the rest. 

The second thing we like is that there are fresh business 

tools all of the time. They work ahead, so the materials 

designed for May are put up on the 15th of March, and 

you have plenty of time to choose, download, plan, and 

use them. 

The third thing we like are the after school and summer 

camp materials. In addition to the seasonal marketing materials 

for traditional programs, there is a separate section 

of materials for after school and summer camp programs, 

including hour-by-hour, day-by-day Instructor’s Guides and 

Worksheets for the kids. 

Another great feature are the seasonal materials: Not only 

do you get several “promotions of the month,” you get a 

complete resource file of other promotions you might use 

for this time of year. For example, for the month of May you 

can choose between Parent Appreciation Day (for Mother’s 

Day), a Memorial Day Parade, “May the 4th Be With You” Star 

Wars party, Art Show demos, and many more. 

The site also includes audio podcasts and video presentations. 

It’s amazing!. 

Check it out at MaBizAcademy.com 


INDUSTRY INNOVATIONS 

The Evolution of Krav / Warrior 

Training Systems 

Krav Maga was developed by the Israeli Army to take 

average citizen recruits and give them the fighting skills 

they would need in battle in six weeks of training, using 

instinctive movements and practical techniques. Grandmaster 

Bill Clark took the techniques of Krav Maga and 

organized them with the techniques of the Defense Lab 

to create a powerful, effective self-defense curriculum 

for adults. 

If you want to learn some practical self-defense techniques 

to add to your classes, or if you want to become 

a certified Krav instructor and learn how to use Krav in a 

successful martial arts business, you can log into the website 

and get your training online. You don’t have to join an 

organization: The information is available to anyone. 

Alternately, you can get “hands on” training at one of their 

live training events like the one on September 20th – 22nd. 

This program is a great add-on to any martial arts school. 

Register at www.WarriorKravMaga.com or 

call 877-729-3951 

A Complete Martial Arts 

Business Library 

Grandmasters Stephen Oliver and Grandmaster 

Jeff Smith have combined forces, knowledge, and 

experience to create the ultimate program to fill your 

school with new students. How many students? How 

about over 100 students in the next 60 to 90 days? 

If that sounds like a tall order, this is a big solution. 

This enrollment acceleration program is massive: It 

contains 2 books, 7 DVDs, 17 audio CDs, plus special 

reports, seminars, and downloads, all to use in the 

comfort of your own home – no plane rides, no hotel 

bills, and no days away from your school. 

These two have decades of extraordinary success in 

the martial arts industry and are willing to provide you 

will all the tools you need to grow your school quickly. 

Order this kit at www.ExtraordinaryMarketing.com 

or by calling 720-256-0208 


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Marketing 

The Relentless Pursuit 

of Perfection 

in the Customer Experience 

We are all familiar with the story: An orphaned child makes a long and arduous climb 

up a mountain to reach the Kung-fu temple. The gates are closed, and when he 

knocks, he is told to go away. He sees others who have been turned away, but they 

have stayed outside the temple waiting for days, hoping for a chance to be admitted. 

Because he is an orphan, he has no place to go, so he stays and knocks on the gate 

every day. With little or no food and water, harsh weather conditions, he faces strong 

temptations to give up his quest as many of the others do, but he persists. Barely 

conscious, after a week or more, he is admitted to the temple to become a monk. 


Is this any kind of marketing plan? 

It may have worked for a temple of monks who grew their own food, but it’s not going to work for a 

martial arts school in 21st Century North America. We need to provide a significantly better customer 

experience. 

Our contemporary society thrives on instant gratification. If you can’t supply what they want, 

when they want it, they will look somewhere else. If a website takes more than 5 seconds to load, most 

consumers will simply move on to a better website. If your form field asks for too much information, 

they won’t fill it out. Heck, if you don’t show up on the first page of Google, you might as well 

not exist. 

Is it right? In arts where we teach patience and perseverance, should we cater to the short attention 

span culture? Only if we want students. You can try the ancient temple method of only 

accepting a few who meet your high bar of admission, or you can reach out to the masses in a 

way they understand, and then slowly teach them how to have patience and perseverance. We 

recommend the latter. 

The concept is called “reducing friction” in the customer experience. Friction is 

anything that slows a process down, any resistance that the customer encounters in the 

buying experience. There are 3 phases to friction that our students will face: 

1. Discovery 

2. Purchase 

3. Post-Purchase 

Or, in martial arts business terms: Marketing, Management, and Retention. 

Discovery 

Discovery means exactly what it sounds like: How can 

prospective students find you? When they Google “martial 

arts in Madison” or “karate in Orange County” 

does your school show up? 

When they go on Facebook, 

do they see ads or 

at least posts about 

the benefits of 


Marketing 

training at your school? Do martial arts discussion groups praise 

your school or trash it? 

You definitely need some low-tech word of mouth advertising 

from your students and parents, who are willing to tell their friends 

how wonderful it is to attend your school. You also need some hightech 

versions of those reviews by providing social media posts for 

them to share and encouraging positive reviews on Yelp! and other 

review sites. 

You need a good website with Search Engine Optimization so that 

you show up when people search for martial arts in your area. Your 

website needs to be focused on the prospective student’s needs. It 

should be lean and purpose-driven to provide as little friction as possible: 

Clear information on benefits, and simple choices on how to get 

those benefits. The technology has to work, and work 

quickly. If links are broken or pictures are missing, 

they will simply go to someone else’s 

website that works better. It also has to 

be mobile-friendly, as most searches 

these days are done on phones. 

Purchase 

Once they have found you 

and see your benefits, how 

easy is it to become a student? 

Do they get a FREE lesson? 

Or do you offer an inexpensive 

Introductory Course? 

Or do you offer something 

valuable (like a Free Report on 

Bullying) in exchange for their 

email and phone number? You 

need to make an irresistible offer. 

The more you ask of them, the 

more steps it takes to get there, the 

higher the friction you create, and the 

more you are pushing them to slow down 

or stop. 

If you ask for payment, is it crystal clear how to do 

it? What are the payment options? How long does it take to enter the 

information? Is the payment information secure? Is it optimized for 

mobile devices? 

Once they fill out your form, how completely do you follow up: 

With texts? Emails? Phone calls? 

When they arrive at the school, how are they greeted? How are 

they treated? Does your trial lesson or introductory course address 

their specific needs? Do your long-term course options fit into their 

schedule, needs, and budget? 

Obviously, you can’t please everyone, but do you enroll about 

80% of those who walk in your door? If not, you need to find the 

friction points. 

Post-Purchase 

The best schools deliver more than they promise. In the martial 

arts, we don’t have to worry about shipping and delivery in the 

physical sense, but we do need to worry about delivery of the benefits 

every day, in every class. We not only need to deliver top-notch 

instruction, we need to help students and parents become aware of 

the benefits they are receiving. Something as simple as the difference 

between, “OK, everybody drop and do 20 push-ups!” and “Push-ups 

give you strong arms and strong bones! Let’s do 20!” creates a big 

difference in perception. Take time to point out WHY you are asking 

your students to do the exercises and drills. 

Track attendance to discover friction points in your curriculum. 

Do students attend or avoid certain classes? Do students tend to drop 

out at a certain belt level? 

If you have advanced programs like Leadership Team or Demo 

Team, discuss and practice leadership skills and performance techniques 

that apply outside the classroom. 

Reduce friction in all your management policies, 

from test applications, to tuition payments, to 

communication with the school. Provide 

easy ways for students and parents to 

give feedback – this will be your best 

source to improve the customer 

service experience in the future. 

The physical, mental, 

emotional, and even spiritual 

benefits of the martial arts can 

last a lifetime, so we want our 

students to continue training 

with us for a lifetime. If they 

are not, we need to examine 

the friction we are allowing 

(and sometimes even creating) 

in our schools to slow down 

their enthusiasm to the point 

where they quit. 

If all of these factors sound like a 

lot to wrap your mind around . . . well, 

they are. Fortunately, modern technology 

provides some amazing resources that 

will help you identify your friction points and 

also help you reduce them. Software programs (we’re 

huge fans of the ATLAS Pro System - AtlasMartialArtsSoftware. 

com) not only provide a powerful, SEO optimized website, but social 

media posts to help with your discovery. The enrollment process is 

simple and easy for the prospective student on desktop or mobile, 

and the marketing automation follows-up with texts and emails. It 

has robust systems for communication, as well as advice on curriculum 

improvement, creative marketing campaigns, and a diagnostic 

dashboard to help you identify friction points in your process. 

We no longer live in the world where there is only one temple on 

the top of a mountain. Today, there are dozens of martial arts schools 

in every town (as there should be!) One way to distinguish yourself 

from the other schools in your area is with outstanding customer 

service, and you can start by reducing the friction your students 

encounter when dealing with your school in the discovery, purchase, 

and post-purchase phases of their membership. The easier it is to become 

and remain a student, the longer they will stick with you, and 

the more they will enjoy the benefits of martial arts training. 


Think Tank 

The Martial 

Arts Industry’s 

Most Surprising 

Business Event 


Think Tank 

Something New? 

Imagine a room filled with the same old 15 

speakers, sharing the same old ideas, 

with the same old attendees, at the 

same old event with a Superlative 

name. Guess there’s something 

to be said for the familiar and 

unsurprising routine industry event – 

booooring! 

On the other hand, imagine 

going to an event where there is 

an unexpected twist. The speakers 

actually have their hands dirty from 

being in the trenches everyday. They 

share the step-by-step strategies 

they are actually proving to have impact 

in today’s market! And the name of the event is 

simply The Think Tank. 


Think Tank 

This exciting and unusual martial arts business event unlike any 

other will be taking place October 11-12, 2019 in Raleigh, NC. It is 

being sponsored by some big names in the industry like: USTC, AT- 

LAS Martial Arts Software, Amazing Martial Arts Websites, Martial 

Arts World News Magazine, and Vision USA, just to name a few. 

You might be asking, “So why is this event so different?” Your 

thoughts might be, “I’ve been to many events and listened to the 

most inspiring speakers and met a lot of cool people.” While that all 

might be true, you likely are still looking for more or didn’t really get 

the things you really needed to skyrocket your school’s growth. 

At so may events, you get inspired and socialize, and maybe even 

get recharged. After the high wears off from your mini-vacation, 

practical strategies and tools for your unique situation are either 

nowhere to be found or missing some key details or the ideas you 

brought back are not as easy to implement as you were lead to believe. 

October 11-12, 2019 in Raleigh, NC 

Thursday 

Friday 

Saturday 

SPECIAL GUEST SPEAKERS 

• Master Golf Tournament fundraiser 

• Dinner and Awards 

• USTC Council organization only meeting 

• Martial Arts Business Seminar Sessions 

• Think Tank finalist presentations 

• Martial Arts Business Seminar Sessions 

• Hall of Honors Dinner 

Grandmaster Y. K. Kim who is responsible 

for many innovations and initially 

raised the awareness of good business 

practices in the industry. 

The Difference 

The major difference between The Think Tank and other events 

is that many of the speakers are guys and gals just like you. Another 

way to say this is that our speakers are engaged in the daily grind and 

struggle just like you and are sharing the strategies that are proving 

to be working now. 

In addition, you get the chance to interact directly with these 

people so you can get your questions answered and gain more specific 

insights for your unique circumstances. You will feel like you’re 

able to relate and that the speakers are approachable rather than 

whisking through their speech and then hurrying off to their next 

speaking engagement. 

The Think Tank is not just another seminar. 

First, the speakers are selected from pool of contestants from 

which are drawn the finalists based upon submissions they provided 

related to the areas of classroom teaching and school management. 

You might be asking, “Contestants and finalists — is it some sort of 

contest?” That’s right! The finalists are actually competing with their 

presentations and Q & A for cash prizes. Even you could be a featured 

presenter. 

These contestants must meet eligibility rules and deadlines for 

their entries into the contest posted on ThinkTankSeminar.com. 

The overriding guideline for submissions is to provide a better learning 

opportunity for martial artists in both classroom teaching and 

school management. 

Got your attention now? The Think Tank is a seminar, a contest 

and so much more. While there will be business seminars, there will 

also be CASH and other prizes for the best presentations. School 

Master Toby Milroy who has become a 

force in the industry in presenting successful 

business growth models and 

systems that get results. 

Grandmaster Jun Lee who has championed 

the importance of maintaining 

martial arts tradition along with innovation 

and is the mind behind the Think 

Tank. 

Mr. Sean Lee who has several years 

of experience in advising hundreds of 

martial arts school owners to achieve 

business success. 

And Many More To Be Announced! 

owners will be revealing their business strategies that have gotten 

REAL results. These will be mastermind sessions that will include Q 

& A, so you get the answers you need. 

The Think Tank will be the event of the year that you don’t want 

to miss. It will be a great networking opportunity in which you can 

gain the stuff that works for school owners just like you. Hope to see 

you at this years event in the Fall. 

For more information visit: 

ThinkTankSeminar.com 


Exclusive Interview 


Transform Your School 

with Grandmaster Y. K. Kim 

The most successful martial arts 

business leader in the world 

Y. K. Kim 

• Author of a best seller 

and 14 other books 

• Producer, writer, director, 

and star of the action 

film Miami Connection 

• Publisher of Martial Arts 

World Magazine 

• Motivational Speaker 

• Recipient of Y. K. Kim 

Day in Central Florida 

• Founder of Martial Arts 

World 

• Chairman of a consulting 

company on marketing 

and software 

Meet Modern Educator and 

Contemporary Philosopher 


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I Love to Promote the Martial Arts -- I will not 

charge even one penny. It is a small token of my 

appreciation to the martial arts industry, and my 

honor to pay back the debt of gratitude I owe to the 

martial arts community. 

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Grandmaster Jun Lee giving some personal instruction

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Cover Story 

Martial Arts World New 

2019 Grandmas 


Cover Story 

s 

ter of the Year 

Sang Ho Lee 

MAW: Martial Arts World Magazine is proud to announce our 2019 

Grandmaster of the Year Award and declare Sang Ho Lee Day in your 

honor. You deserve this award more than anybody in the martial arts 

industry for your over 40 years of dedication to the martial arts, for 

your exceptional work in promoting international brotherhood between 

the U.S. and Korea, for your remarkable community contributions 

through the Rotary Club, the D.A.R.E. program, and the Junior Police 

Academy, and your outstanding leadership. 


Cover Story 

SHL: Thank you. Sir, I am honored. 

MAW: You are a visionary, so what is 

your opinion of the value of the martial arts 

and what do you see as our future? 

SHL: It is very challenging to try and put 

the value of martial 

arts into a single 

word because the 

very practice that is 

done with energy, 

commitment, and 

integrity leads down 

many paths. But, 

I think that at the 

heart of our art is 

RESPECT. No one 

can love or respect 

another person 

unless they have 

learned to love and 

respect themselves. 

An individual 

without a sense of 

personal value is 

easily threatened, isolated, and this leads 

to dark places. Respect for self and others 

leads to common goals, collaboration, and 

willingness to work with others for the betterment 

of the whole society. The martial 

arts community should be in the forefront 

of creating a respect-filled environment. 

MAW: You are very successful in both 

student accomplishments and in business, 

with an over 18,000 square foot building 

Grandmaster Lee demonstrates awesome power 

and a waiting list of people wanting to become 

your students. What is the true secret 

of your success? 

SHL: You know, I think about the Korean 

culture and how we celebrate birthdays. In 

many cultures a birthday is seen as a way 

of getting things 

or being the center 

of attention, but 

in Korea on our 

birthday we call our 

mothers and fathers 

and say “Thank You 

… Thank you for 

my life and for your 

support and love.” 

I think real success 

arises from gratitude. 

Before outer 

success occurs there 

is an inner sense of 

gratefulness that 

leads to using the 

gifts of life intensely, 

and I think that is 

what attracts other people to us. 

MAW: What was the most difficult challenge 

you faced in your rise to success? 

SHL: Wow, that is an interesting question! 

Perhaps the biggest challenge was the 

emotional part of starting my business. This 

year is the 28th Anniversary of the school. I 

had been in this country a couple of years and 

worked under my brothers, and then came 

to Burlington, North Carolina with the little 

money I had saved. I was starting at a young 

age, and could barely speak English. I lived 

in the back of the school and did everything 

from cleaning to teaching. I knew my family 

was behind me, but the success or failure of 

the academy rested with me. Every night I had 

to find my strength to meet the coming day, 

Grandmaster Lee demonstrates extreme flexibility 

and that has been a gift that motivated me. 

Our TKD training teaches us when we fail that 

we have 2 choices: to quit or to strive further. 

MAW: Who is your hero in the martial 

arts industry? 

Grandmaster Lee’s 18,000 sq. ft. building is the center of Burlington martial arts 

SHL: There are many Grandmasters I 

look up to for encouragement and advice. I 

am especially fortunate to have heroes. I use 

the plural here because I am thinking about 

my brothers. I have 5 brothers who all own 

and teach in their schools and they have 

2 qualities that have impacted me: One is 

always to ask, “How can I be more successful?” 

and the other is, “How not to fail.” 

Each brother has traits that I look up to. My 

oldest brother, H.K. Lee, invited us to move 

to America and took in 7 additional people 

continued on page 42 


Cover Story 


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Cover Story 

Korean exchange students arrive from Burlington, NC’s sister city of Gwacheon, South Korea 

into his own home. He is a man of duty and 

responsibility. My brother K.S. Lee embodies 

love and acceptance, which he shares freely. 

My brother Jun Lee is a model of leadership, 

communication, and organization. 

My brother Jungho Lee is a man of patience 

and careful thought before he 

speaks, which makes what he says 

all the more valuable. My brother 

Byung Lee is a man of faith, which 

directs his life and leads him to 

be kind and consistent. Finally, I 

must mention our mother, who 

is the glue that holds everything 

together. Her tenacity and care 

for her children has guided us 

across the years. 

MAW: What is your dream for 

the future of the martial arts? 

SHL: Grandmaster H. K. Lee once told 

me that over 30 years ago Grandmaster Y.K. 

Kim used to say that we need a church on 

every block and a martial arts school, also. 

My dream is to see us become more collaborative 

and less concerned about being in 

competition with one another. The values 

and life skills we bring can dramatically 

affect individuals and the communities in 

which they live, so we should expand to meet 

that opportunity. 

Grandmaster Lee is on the board of his local D.A.R.E. chapter 

MAW: If you had only 6 months left to 

live, what 3 things would you like to do? 

SHL: The first would be to spend as 

much time as possible with my wife and 

son. Perhaps we would travel and simply 

focus on having fun together before I would 

decline. The second would be to have a 

Farewell Party with all of my students from 

across the years, so that we could celebrate 

what we have done together. The 

last would be some noteworthy 

service project for a not-for-profit 

group in our community. I think I 

would want to make a difference! 

MAW: Which benefits of 

practicing the martial arts and 

running a martial arts school are 

the most important to you? 

SHL: Probably all of us would 

say that we enjoy the health 

benefits -- mental, physical, and 

spiritual -- from practicing martial 

arts. I would agree whole-heartedly with 

those. And there is more. I am part of a 

growing network of connections with a vast 

variety of people locally and across the globe, 

which enriches my mind and satisfaction 


Cover Story 

level. And one thing more: Some people 

speak of hating to go to their job, but I get to 

make a living doing something I love, and 

about which I am passionate. 

MAW: What made you contribute so 

much of your time, money, and energy to 

civic organizations like the Rotary Club, 

the D.A.R.E. Program, and the Junior Police 

Academy? 

SHL: I have to say that my motivations 

have grown and developed over the years. At 

first, it was the desire to network, market, 

and expand my business. Making the school 

visible and known would help attract new 

students, and that is important. But the 

deeper I get into it, the more I have realized 

the significance of what can be done for the 

community, for students, and for parents. 

One example is the Junior Police Academy. I 

discovered if I could make a difference in the 

life of just one child, it was worth the effort. 

Who knows that that will produce or lead to 

down the road for that person and the life 

Grandmaster Lee delivers a new fire truck to Soledad, Mexico with his Rotary Club 

they will take forward. It is the ‘outcomes’ 

that make service something we should all 

pursue! 

MAW: For any of our readers who are 

just starting out in the martial arts business, 

what advice would you like to offer them? 

SHL: I have a few comments about this 

starting with the obvious, which is to learn 

solid, basic, business principles and use 

them. But how you do business is just as 

important. First, be ethical and respectful 

in how you conduct yourself with everyone, 

even competitors. Next, and closely 

related to this, is operate with integrity and 

The 6 Lee brothers: Grandmaster Jungho Lee, Grandmaster Sang Ho Lee, Grandmaster Byung Lee, Grandmaster Jun Lee, Grandmaster K. S. Lee, & Grandmaster H. K. Lee 


Cover Story 

Grandmaster Sang Ho Lee Regularly Interacts 

with Other Martial Arts Celebrities 

with Jhoon Rhee 

with Steven Segal with Pat Morita with Chuck Norris 

with Sammo Hung 

with Michael Jai White with Don Wilson with Hee Il Cho 

with Ernie Reyes Jr. & Sr. 

with Tommy Chang with Hak-Sun An with Bong Soo Han 

with Byong Yu on the cover of Taekwondo Times with Bennie Urquidez with Phillip Rhee 


Cover Story 

Grandmaster Lee offers scholarships to outstanding students in the Junior Police Academy 

professionalism. Always ask if an action is in 

keeping with your values. Work hard with 

enthusiasm and show the passion you have 

for this art. If it is worthy of centuries of 

practice, it is worthy of your best effort. 

MAW: Some school owners are struggling 

these days by not being able to enroll 

new students and suffering from financial 

pressure. What direction can you offer 

them? 

SHL: Let me encourage anyone in that 

situation to forge ahead, and not give up. 

Ask anyone who has started in this business 

and they will tell you they, too, have had 

this experience. You should build a selective 

network of business and personal relationships 

that can help share information and 

collaborate with you. Attend at least one 

martial arts business seminar annually, because 

it is an investment in learning. If you 

gain one good idea and implement it then 

the expenditure will be paid back. Do not 

chase money. What I mean is go after people 

and give them quality. Prospective clients 

know the difference. Finally, be an inspiration 

to others by seeking excellence. 

MAW: For those school owners who 

feel stuck…they can’t seem to move ahead 

and feel like they are in jail…how would you 

coach them? 

SHL: I would repeat my answer to the 

previous question, plus I will simply add that 

getting isolated can lead to short-sightedness 

and lack of vision about your school. Do not 

let that happen. 

MAW: Some school owners are very successful. 

What would you suggest to them? 

SHL: Take time to reflect on what qualities 

have been essential to your success, and 

see if those can be taken to another level. 

Have humility because many other people 

have been involved to contribute to success, 

and that means it is important to show gratitude 

to your partners along the way, and 

take care of your people. Do not treat people 

differently because of what they have or do 

in life, but be equally respectful. I think a 

vital aspect of ongoing success is to take your 

best and push it to a higher level. 

MAW: As you know, Taekwondo has 

over 100 million practitioners worldwide because 

of tournaments, including the Olympic 

Games. However, lately in advanced 

countries like the U.S. almost 90% of adults 

have left because of the contact. Can you offer 

any suggestions or solutions to improve 

our future? 

SHL: I enjoy tournaments, and many of 

my students do as well. However, focusing 

only on the sporting aspects of Taekwondo 

has left a significant gap in our training. 

Older students, who get injured, often do 

not heal as quickly as younger practitioners, 

miss time from work or training, and must 

deal with the effects of injury. If we limit our 

training to the physical or sparring dimension, 

we are missing a vast part of the martial 


Cover Story 

arts. I think the mental, philosophical, and 

inner strength aspects of traditional martial 

arts need to be renewed and incorporated in 

our art. We need to have multi-faceted training 

that includes the whole of our art and 

not just Olympic sparring. 

MAW: I am envious of your relationship 

with your siblings. As you mentioned earlier, 

you are one of 6 brothers all teaching the 

martial arts, all heads of their own schools, 

who gather once a year for the Lee Brothers 

Tournament. How have you managed to 

keep such a close family relationship? Does 

it have anything to do with the martial arts 

spirit? 

SHL: As with any family, we have our joys 

and challenges. We share the same occupation 

and love of the martial arts. While we 

are competitive, we follow the same code and 

that pulls us together, so, Yes, the martial 

arts spirit helps to sustain and support us. If 

you remember my response about my heroes, 

you will notice I mention our mother. 

She may not have a black belt but she is a 

Grandmaster relationally! She kept the family 

together through many challenges and 

her spirit runs through us all. 

MAW: What advice would you like to 

give to current students, instructors, masters, 

and other grandmasters in the martial 

arts industry? 

SHL: I think to some extent my previous 

answers all point in the direction of this 

question. If there is one thing I would like to 

add specifically to students and instructors 

it is this: stay connected. Even as you age and 

become physically less skilled, it is important 

to train and not lose contact with what 

gives you energy and a sense of being alive, 

and that means being together through all 

challenges. In the end I want to raise up super 

stars. What I mean is those who will contribute 

to their families and communities and 

be an example of true martial arts. 

MAW: Thank you, Sir, for sharing your 

thoughts and philosophies with us. 

SHL: Thank you for the opportunity. It 

was an honor. 

Martial Arts World Magazine is 

honored to present the 2019 

Grandmaster of the Year Hall of Fame 

Award and to designate Saturday, 

September 21, 2019 as Sang Ho lee 

Day. It is like a second birthday, one 

of the most prestigious days in your 

martial arts career. We know you will 

have thousands in attendance at your 

school to see you receive this award, 

and it will be a standing-room-only 

crowd. Regardless, we would like 

to invite all of your colleagues: All 

instructors, masters, and grandmasters 

of the martial arts to participate in this 

first-of-its-kind event, beginning at 

10:00 a.m. at your school, located at 

793 Boone Station Dr., Burlington, NC 

27215. We hope to see you all there! 

Grandmaster Lee breaks flaming concrete while in a full split between two chairs 


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If you, your school, organization, event, product, or service has a 

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School Profile 

Kim’s Karate Adds an Additional 

$150,000 in Just Months 

Master Navid Shahraki has operated his Kim’s Karate location in Lanham, MD since 1996. 

He teaches traditional Tae Kwon Do to about 100 students and about 85 additional after 

school and summer camp students which generates more than half of his income. 

In order to manage professionally, he has a staff of 12 (both 

part and full-time) to provide outstanding customer service. 

He uses a billing company to help him focus on recruiting 

more, because he used to spend an hour to an hourand-a-half 

a day dealing with billing issues and trying to 

collect money. With the help of AMS, he no longer worries 

who paid and who didn’t pay, and can focus his attention 

on helping his school grow. 

He also believes his management software has helped 

him get more organized. ATLAS Pro not only keeps track 

of his student attendance and lets him know when an 

agreement is ready to be renewed, it also keeps track of 

his staff’s hours accurately for payroll. He estimates that 

the software saves him $500.00 to $600.00 a month that 

he used to pay when his employees just wrote down their 

hours instead of clocking in and out. 

Always on the lookout for ways to help his school 

grow, he acquired an Amazing Martial Arts Website about 

6 months ago. It has worked extremely well for him, as 

his school website ranks at the top of Google when you 

search for Karate in Lanham, and when combined with the 

Facebook posts they provide for him, generates about 20 

leads of new students a month. 

Since getting the website, he estimates he has enrolled 

about 20 additional after school students just from the 

website, which translates to about $85,000.00 in extra 

annual income. In addition, he has enrolled about 40 new 

nighttime students just from the website, which translates 

to about $72,000.00 in extra income, for a grand total of 

over $150,000.00 in additional annual income in just the 

first 6 months. We’d say that’s pretty amazing. 

For more information on the website that generated 

such amazing results for Master Shahraki, go to 

www.AmazingMartialArtsWebsites.com. 


School Profile 

Martial Arts World of 

Hunter’s Creek Increased 

Revenue by $10,000 a month! 

Chief Instructor Mike Earl has a 1,900 sq. 

ft. school in a suburb of Orlando 

that has been open for about 

3 years. He teaches a blend 

of martial arts in a family 

school with an after school 

and summer camp program. 

MAWnews: Instructor Earl, as you 

know, we highlight schools across the 

country with interesting stories that can 

help other schools. In your case, after 3 

years, what was your monthly income like? 

ME: Well, last year my monthly income 

was approximately $15,000.00 a month. 

MAWnews: And what is it this year? 

ME: We’ve steadily increased our 

monthly income every month from 

$15,000.00 to $20,000.00 to $22,000.00, 

and now we’re up to $25,000.00 a month. 

MAWnews: $25,000.00 a month in 1,900 

square feet. The school sounds like it’s pretty healthy. 

How much has your after school program contributed to 

that growth? 

ME: A year ago I thought the maximum for our after 

school program was 35… but now we have increased our 

after school program to consistently 45 and even have a 

waiting list – all the time we have seven to eight people on 

this list, and if someone does drop out of our after school 

program, these people just fill the spot right back up again 

where we’re consistently at 45. 

MAWnews: That’s amazing: A martial arts school with a 

waiting list, and that’s because of the size of your school 

– you can’t squeeze any more than 45 students into your 

after school program. 

ME: We’re looking forward to the day our lease expires, 

so we can move into a bigger space. 

MAWnews: What kind of promotion are you doing to 

get such impressive results? 

ME: Last year we would to go out with our community 

appreciation program and try to get the people inside our 

doors. It got us to $15,000.00 a month. In the past year we 

used the iENROLL System in ATLAS Pro, and I would wake 

up in the morning, look at my text messages, and see all 

these new prospects coming in. We were getting in about 

10 to 12 students a month from ATLAS Pro and the iEN- 

ROLL System. 

MAWnews: Well, thank you for sharing your success 

with us. We’ll look forward to checking back with you in a 

couple of months or so to see if you continue growing and 

get that new location. 

To learn more about the ATLAS Pro system that has 

helped Instructor Earl increase his income so dramatically, 

go to www.AtlasMartialArtsSoftware.com. 


We provide integrity-based coaching and 

community resources to busy martial arts 

school owners that save you time and 

grow your business. 

MAKE AN APPOINTMENT TODAY 

VISIT WWW.KOVARSYSTEMS.COM/SUCCESS

The Warrior Way 

Confidence 

GRANDMASTER 

BILL CLARK is a 

9th degree black 

belt and a former 

PKA Fighter of 

the year. He is 

widely considered 

one of the top 

experts in martial 

arts business with 

over 30 years of 

leadership and 

innovation, having 

been inducted 

into almost every 

Hall of Fame in the 

industry. He is one 

of the largest multischool 

owners in 

the world. 

➽Curse ruthless time! Curse mortality! How 

cruelly short is the allotted span for all we must 

cram into it! We are all worms. But I do believe 

that I am a glowworm. - Winston Churchill 

Self-confidence is the foundation of all personal success. 

With self-confidence, people will try new things, go to 

new places, and set larger and more ambitious goals. With 

self-confidence, you have a greater ability to be creative, to 

accept new challenges, and to bring opportunity into your 

life. When others observe your self-confidence, opportunities 

will flow towards you as they recognize that you have 

the confidence to handle important or difficult situations. 

No one is born with confidence. Confidence—or the 

lack of it—is a learned trait. If you tried new things and 

succeeded, you gained in self-confidence. If your parents, 

teachers, and peers constantly praised your accomplishments 

and encouraged you 

to try new things, then there 

is little doubt you are endowed 

with self-confidence. 

But in many cases the 

opposite may have been true 

and people may have told you things like… 

•• 

“That’s not the way you do it.” 

•• 

“Can’t you do anything right?” 

•• 

“Why aren’t you more like your brother or sister?” 

This treatment most likely had a negative effect on 

your self-esteem and confidence. 

Most parents, especially those of several decades 

ago, had no idea of the power they had in shaping their 

child’s future based only on a few simple words. They 

certainly didn’t mean to do a bad job. They simply 

treated their children the same way their parents had 

treated them. The same is true of teachers and bosses. 

Some are wonderful, always working to build their 

charges’ confidence as well as their knowledge. While 

others are horrible and belittle their students for their 

supposed stupidity. 

I had a particularly tough PE teacher in high school, 

which was fine for me since I was a good athlete. But he 

made life hell for kids who were physically below average 

and effectively destroyed what little self-confidence 

they had. Even if your experiences with regard to selfconfidence 

were negative in the past, there is no need to 

despair. You can begin, right now, to recognize patterns of 

behavior that stem from your past and take the necessary 

“Becoming good at something is the 

first factor in self-confidence…” 

steps to reassess what you believe to be true about your 

personal confidence levels. 

The foundation of confidence is competence. 

You certainly don’t have to accept someone else’s opinion 

that you are not particularly good at something. As 

Eleanor Roosevelt said, “No one can make you feel inferior 

without your permission.” 

Becoming good at something is the first factor in selfconfidence 

and becoming good at anything is merely a 

matter of education and practice. While confidence stems 

from many areas, the first and foremost area is competence—knowing 

that you know as much or more about 

your business, career, job, or hobby as anyone on the planet. 

This is the attitude the Japanese refer to as Kaizan. 

That means continued, never-ending improvement. You 

accomplish this by seeking knowledge about every facet of 

your career, hobbies, and life, 

and anything else that might affect 

it. Once you have it all, you 

continue to seek more. 

Be tireless in your efforts 

to be more productive during 

your working hours. The real winners in life are those who 

never stop learning. They are not content to learn by osmosis; 

they constantly search for new information. They 

are not afraid to invest cash in search of knowledge, even 

if it’s just to invite an expert in their field to join them for 

a cup of coffee—someone, perhaps, who can impart the essence 

of years and years of key experiences in just a couple 

of hours. Don’t fall into a rut. Be a continuing learner. 

Life’s winners know the power of mirroring (imitating 

successful others) and seek out others who have gone 

before so they can learn from the mistakes of others. 

They also seek out and develop mentor relationships with 

others who can pass on to them valuable insights on a 

regular basis. 

They believe in the principle of continued improvement, 

not just for themselves but in all those who surround 

them. They take training seriously and know the 

value of role-playing in their professions. They set aside 

time each day for reading and personal development. They 

encourage others to follow their lead and invest in the 

greatest asset they will ever posses—their minds! 

For more information visit 

TheEvolutionOfKrav.com 


Next Level Strategy 

Be the Change 

SHIHAN 

ALLIE ALBERIGO 


black belt, the 

founder of the L.I. 

Ninjutsu Centers, 

one of the largest 

Ninjutsu schools 

on the planet, the 

author of 4 books, 

and an entrepreneur 

with one of the 

first online coaching 

companies (www. 

takingittothenextlevel.com). 

➽This is a monthly column that I have wanted 

to write for quite some time now. I read a quote 

somewhere that has stuck in my head since I 

was a young child, “Be the change in the world 

you want.” I am involved with many different 

groups that want to make this world a better 

place, PETA = People for the Ethical Treatment of 

Animals, WWF - no not the World Wrestling Federation, 

the World Wildlife Federation, The Tibet 

Press = to help free Tibet and give the Tibetan 

Refugees their country back, The Carol Baldwin 

Breast Cancer Research Foundation which helps 

to find a cure for Breast Cancer, Project Action 

Foundation that awards scholarships to youth at 

risk for martial arts schools around the country 

as well as Earth Save - designed to help people 

become aware of the impact their diet has on 

society, the world, and themselves. 

Ever since I became involved with the martial art 

of Ninpo I realized through Grandmaster Tanemura’s 

teachings that the world is a very intricate place and that 

everything plays a huge part from a micron all the way on 

up to the Rain Forests. Everything we do has a reflection 

on the world we live in. One thing people are led to believe 

is that one person can’t make much of a change. I say don’t 

believe the hype! With one person making a conscious effort 

there will be a better world tomorrow. Fight the good 

fight, my friends! 

Did you know that 260 million acres of U.S forest have 

been cleared to create cropland to produce our meatcentered 

diet and another acre disappears every 5 seconds? 

At the present rate, in 50 years not a single tree will remain 

standing in the U.S. Yet the amount of trees spared per 

year by each individual who switches to a pure vegetarian 

diet equals an entire acre of land saved, daily. “Diet for a 

new America by John Robbins.” 

Animal agriculture is more damaging to land, water, 

air, and wildlife than all other human activities combined. 

It has been called the greatest threat to the quality of life 

on earth second only to nuclear war. FARM 

The driving force behind rainforest destruction is the 

American meat habit. We import 200 million pounds of 

meat annually from Costa Rica, El 

Salvador, Guatemala, Nicaragua, 

Honduras, and Panama. Yet, 

people in those countries eat 

less meat than the average 

American housecat. “Diet for a 

new America.” by John Robbins. 

Worldwide a forested area larger than Denmark vanishes 

every 6 months. For every acre converted for grazing 

pastures: 200 million acres of once highly productive 

forestland is now reduced to grazing. PETA 

The use of grazing and cropland for U.S beef production 

accounts for roughly 50 percent of rain forest degradation, 

in turn worsening the greenhouse effect and soil 

depletion, destroying wildlife habitats and compromising 

biodiversity. Rocky Mountain Humane society. 

The decimation of Rainforests by companies like 

Burger King reduces rainfall in Africa. Each tree left 

standing can process 40 gallons of moisture daily into the 

atmosphere. American agribusiness destroys the rainforest 

to graze cattle, causing millions of birds, monkeys, 

snakes and others to lose their homes and lives as the massive 

South American rainforests which play a key role in 

the ecology and climate of the planet disappear. PETA. 

It is my goal not to change people against their will. I 

am only making people aware of the possibilities if they 

make changes to themselves ever so slightly. Did you 

Know: that 1.4 trillion dollars was spent on the health 

care business in the year 2001. Over 150 million dollars 

was spent on health related diseases that could have been 

avoided due to proper eating habits of the American Citizens. 

To say the least we are eating and therefore building 

to create space for more food for ourselves to death. It is 

time to make a change. Don’t you think? It is up to you. 


TakingItToTheNextLevel.com 


Growth Hacks 

4 Reasons You Should Build 

Your Own Building 

SEAN LEE is the 

Executive Director 

of Sales and 

Marketing working 

with hundreds of 

martial arts schools, 

who specializes in 

online and social 

media marketing 

using his extensive 

professional 

experience in sport 

and martial arts 

marketing, contract 

negotiation, and 

investment. 

➽In some way, every martial arts school owner 

is a dreamer. At first, you fulfill one dream by 

earning your black belt, and then another by 

becoming an instructor. Then, you fulfill a third 

dream by opening your own school and renting 

or leasing a location. In time, you begin to 

see the pitfalls of renting or leasing (like paying 

someone else’s mortgage), and the dream 

takes the shape of building a location that you 

actually own. When you own the building, you 

invest in your future, because you can always 

sell or rent your property to gain future income. 

Does this sound like a fantasy, or is it a dream that you 

can make a reality? 

Real estate experts and successful martial arts school 

owners that own their locations believe this dream can 

come true for any school owner for four reasons. One reason 

is psychological and the other three are financial. The 

four reasons you can build your own location are desire, 

timing, options, and network. 

1. Desire 

Motivation is key to accomplishing anything. As a martial 

artist, you probably believe that an expression like, “If 

you conceive it and believe it, you can achieve it” is really 

true. There are lots of ways to achieve the goal of building 

your own building, but you just have to want it badly 

enough. Where there’s a will, there is a way. Do you want 

the dream badly enough make it happen? That’s the place 

you must begin. 

2. Timing 

The real estate market is hot right now for homes, but 

not so much for retail space. Amazon and other online 

providers have killed a lot of retail businesses, so if you 

look around, you will see a lot of empty storefronts. That 

means if you look, and are patient, you should be able to 

find an empty building at a bargain price. It probably isn’t 

a great time to buy a whole plaza (where you have to fill it 

with other renters), but if you choose your property well, it 

should continue to increase in value with the growing real 

estate market. 

3. Options 

There are many different methods of purchasing property 

than you might be aware of. Traditional banks are 

only the starting point. You can sometimes get the current 

owner to finance you, especially if he is facing foreclosure. 

You can help him save his credit while getting a building at 

a bargain price. There are also other sources of financing, 

including “angel” investors and partnerships – maybe even 

with one of your students. Instead of thinking, “I can’t 

because ____, you have to ask, “How can I?” 

4. Network 

Talk to other people in your network who own their 

own buildings or invest in real estate. If you are the smartest 

person in your network, you need a bigger network. 

Find people who have what you want to have or who do 

what you want to do, and find out how they do it. Join 

organizations or chat groups. Ask for advice. Become 

friends. Take classes or even buy programs. The information 

is out there, you just have to find it. 

Most people don’t own buildings for the same reason 

most people aren’t black belts: if it were easy, everybody 

would do it. It takes commitment, dedication, and usually 

a knowledgeable teacher to help you reach your goal. 

You’ve been there and done that in the martial arts, so why 

not in the martial arts business? 

To find out more call AMS and ask for Sean at 

1-800-275-1600 and I explain it all. 


Make an Extra $25,000.00 

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out on a significant source of income. Instead of staring at an almost empty school, you could earn 

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larger school with hundreds of students, you could easily make $50,000.00 to $100,000.00 

or More! 

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“I earned $200,000.00 in 10 weeks 

during the summer with my 

AMSkids Martial Arts Summer Camp.” 

– Chief Master Mike Bugg 

If you can follow directions, you can be on your way 

to the most profitable summer you’ve ever had! 

Go to OurAMS.com/Summer 

Or call 1-800-275-1600 for courteous live support in English, Spanish, Portuguese, or Korean.

Ninja Business Tactics 

Is Poverty Mentality 

Hurting Your School? 

AN-SHU 

STEPHEN HAYES 

has authored 20 

books, worked 

as a body guard 

for the Dali Lama, 

supervised over 30 

school locations 

worldwide, and 

was named “A 

legend; one of the 

10 most influential 

living martial artists 

in the world” 

by Black Belt 

Magazine 

➽Tennis and golf—these are considered upper 

class activities. Generally speaking, the martial 

arts are not usually considered high class. I had 

a person point out to me one time, “Well, take a 

look through the golf magazine and martial arts 

magazine and look at who advertises.” In the 

golf magazine you’ve got Porsche advertising, 

Breitling watches, and great scotches… and you 

look through martial arts magazines and it’s all 

these companies with animal names on it. 

It’s kind of embarrassing to me, but I think maybe a 

lot of us came in with this poverty mentality: An idea that 

some people are lucky and they have a great lifestyle, but 

I’m not so lucky. But you can create luck! It’s a skill you can 

learn if you’re willing to set aside an emotional bias against 

prosperity, and you’re willing to empty your cup and just 

look at the guys who are successful. What do they do? In 

fact (be honest), have these 

guys who are successful 

given up? Are they teaching 

watered down martial arts? 

Are they teaching thrown 

together systems? I don’t 

think so, personally. 

Yeah, maybe we have that background, but isn’t that 

quite the challenge to give that up? To say I spent 28 years 

believing in luck and other people have it made, and we 

can even find find proof of that on social media -- look 

at the Kardashians: They just created this multi million 

dollar thing, or look at Nicki Minaj. We can find rare 

examples of people who came from nothing and became 

multi-millionaires with negligible stuff to offer, and that 

seals it in. See, it’s all luck! 

But we don’t look around at the millionaire next door. 

Pizza! I just saw yesterday: There’s a person who has a small 

chain of pizza restaurants (like 9) in Dayton and earned 

$21 million last year with just these pizza restaurants. Talk 

to that guy. He’s the guy who just started with some dough 

and cheese, and he’s going to tell you about luck. Just finding 

those stories that we overlook can become a habit. 

“Oh yeah, I’m a poverty case, and therefore I attract 

poverty people, so I put poverty prices on my service.” 

“Oh yeah, I’m a poverty case, and therefore 

I attract poverty people, so I put poverty 

prices on my service.” 

I understand this 

poverty mentality: I don’t 

know, I think that possibly 

it’s an excuse. Maybe I’m not as good an instructor as 

I thought I was. Maybe my martial art doesn’t have as 

much to offer as I thought it did -- I’m just dogged in my 

pursuit and I’m just real loyal, and I don’t have many 

students because I’m not that good of an instructor and 

my martial art isn’t that impressive. I’m not going to 

take responsibility! 

I run into nobody who says, “Well, you know, I’m a 

pretty mediocre teacher.” Everybody thinks they’re a 

great teacher. Nobody says, “I’m pretty mediocre, but I 

just do what I like to do.” Maybe it’s an excuse. I turn it 

around and say, “Oh, I’m not interested in commercialism. 

I WANT a few students. I don’t’ care about the money.” It 

sounds so noble, but is it the truth? 

I mean, seriously, it 

really haunts so many 

people’s operation. They 

get in their mind, “Oh, we 

shouldn’t charge money . . . 

this is martial arts!” 

I would very patiently 

advise them, “Well, that’s interesting. Martial arts is so important 

and so crucial to people that you shouldn’t charge 

any money or just charge a little teeny money?” 

I say, “Well, how about if you needed a heart operation, 

and you were going to go to the best possible hospital for 

heart care (wherever that would be), do you think they’d 

be charging you $25.00?” No, you’d have to pay for the 

best healthcare. And if you wanted to go to a university, 

let’s say, oh maybe you set your sights on the top university 

– you want to go to Harvard – would you pay $25.00 

to go to Harvard? And ironically, with health concerns in 

mind, you know to buy the best quality food -- organically 

raised vegetables and meats -- that’s actually more expensive 

than the conventional food, so there again you’re 

spending more money. 

We could go on and on with this, the point being that 

it’s recognized in every situation you have to spend to get 

the best. Except for the martial arts??? 


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Pillars of Success 

A New Concept for a 

Successful Life 

GRANDMASTER 

Y. K. KIM Is the 

most successful 

martial arts 

business leader 

in the US, having 

written over 30 

books on martial 

arts, business, 

leadership, and 

success. He has 

won numerous 

public service 

awards and is the 

founder of the 

leading martial 

arts marketing 

and management 

company in the U.S. 

For more 

information visit 

YKKim.com 

➽The 5 Pillars of True Success is a new concept 

for a successful life. It will bring harmony 

and balance into your life to create a successful 

lifestyle. Harmony and balance go hand in 

hand: Balance requires harmony, and harmony 

requires balance. Without harmony and balance, 

nothing works well in our lives personally 

or professionally. This is a rule of nature. 

To have a truly successful life, you need to build harmony 

and balance with The 5 Pillars of True Success, which 

is a combination of physical, mental, moral, financial, and 

life success. If you miss any one of the 5 pillars, you cannot 

create a truly successful life. 

Next I will show you how the 5 

pillars impact personal lives. 

If your friend Bill is RICH and 

famous, but SICK all the time, can 

you say, he has a SUCCESSFUL 

LIFE? Envision this: Your friend 

Bill lives in a huge mansion and 

drives a luxury car because he is a 

rock star. He looks very successful. 

However, he is unhealthy, so he is 

sick and in pain all the time. Can 

he live a truly successful life? No 

matter how rich and famous he is, 

the answer is clear: He lives a miserable 

life because he is missing 

physical success, which is the most 

important thing in our lives. That’s why we all need The 5 

Pillars of True Success. If you are lacking any one ingredient, 

you can’t have a truly successful life. 

If your cousin Jeff is healthy and intelligent, but lives 

“If you miss any one of the 5 pillars, you 

cannot create a truly successful life.” 

in a rundown shack, can you say he has a SUCCESSFUL 

LIFE? Imagine this scenario: Your cousin Jeff is physically 

fit; he is mentally fit; and morally fit, so he looks strong, 

smart, and confident. He looks perfect and like a truly 

successful person. However, he lives in a pigsty and has financial 

pain all of the time because he is missing financial 

success, which is the best tool to succeed in life. Can you 

say he has a successful life? No matter how healthy, smart, 

and confident he is, the answer is simple: He lives a painful 

life. True success has no exception; we all must build The 5 

Pillars of True Success. 

If your neighbor Mary is healthy and rich, but suffers 

the pangs of loneliness every day, can you say she has a 

SUCCESSFUL LIFE? Think about this situation: Your 

neighbor Mary has a successful career; she is physically 

healthy; and she has the money to do anything she wants. 

However, she has a painful and lonely life because her 

arrogance and lack of emotional control has broken too 

many relationships. Wherever she goes – at work, at social 

gatherings, and even at home -- she feels isolated because 

so many people (including her family, friends, 

and co-workers) hate and avoid her so she has no 

reliable relationships. She is missing life success, 

which is the tool to build positive relationships 

and achieve ultimate success in life. Can you say 

she lives a truly successful life? It doesn’t matter if 

she has a successful career; the answer is obvious: She lives 

an excruciating life. That’s why we all need to develop The 

5 Pillars of True Success. 


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Management Excellence 

You Can’t Become a 

Millionaire by Working for 

$10 an Hour 

CHIEF MASTER 

KIRK PELT 



is the President 

of a multi-million 

dollar, multi-school 

organization, has 

a 30 year track 

record of success, 

and is currently 

on the leading 

edge of martial 

arts curriculum 

and business 

innovation. 

➽Martial artists are strong and 

independent. They don’t like to 

depend on anybody else. Most 

believe, “If you want something 

done right, you have to do it 

yourself.” 

Unfortunately, every martial artist 

I know has only two hands. Many of 

them have very talented feet, too, but 

there is a definite limit to what they 

can do by themselves. There are only so 

many hours in a day. 

So when it comes to running a school, 

too many masters and instructors are 

just working too hard to get rich. They 

are answering the phones, teaching class, 

enrolling new students, cleaning the 

bathrooms, and collecting tuition. Even 

if they have a partner or a staff member 

to help out, there just aren’t enough hours in the day to get 

everything done, and then do what it takes to grow. 

Well, if this describes your situation, I have news for 

you. In the modern world, if you want something done 

right, you don’t do it yourself, you hire a professional. 

You probably don’t know how to fix your air conditioner, 

change the transmission in your car, or write software 

for your computer. You probably do know how to clean 

the bathroom at your school, but that is not the best way 

to spend your time. You may feel you have to collect your 

student’s tuition, but you don’t. 

You can’t become a millionaire by doing the $10 an 

hour jobs. You have to do the $100 an hour jobs, and 

maybe the $1,000 an hour jobs to get ahead. Then, you can 

afford to pay somebody else $10 or even $15 an hour to do 

the other work. 

What are the $100 an hour jobs? Teaching class. Promoting 

the martial arts. Attracting dozens of new students 

every month and enrolling them in long-term courses. 

If that sounds like the situation you would like to have, 

here’s what to do: 

Get a school website with high ranking SEO that funnels 

prospects into your school 

Post professionally designed pictures, ads, and offers 

regularly on social media like Facebook 

Send follow-up texts and emails to all prospects until 

they join 

Continue to motivate students with weekly emails 

about the martial arts 

If that sound like a lot of work . . . well, it can be. Or you 

can hire a professional system for less than $2 an hour that 

does all of that for you and more. It’s like hiring several 

new staff members for pennies on the dollar. 

To find out more, call my friend Chris at 1-800-275- 

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an hour jobs you are qualified to do and take a giant step 

toward becoming a millionaire. 

For more information visit ourAMS.com 

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Extraordinary Marketing 

ABM: Always Be Marketing 

GRANDMASTER 

STEPHEN OLIVER, 


black belt and is 

the founder and 

CEO of Mile High 

Karate schools 

and founder of 

the Martial Arts 

Wealth Mastery 

Program, formerly 

Extraordinary 

Marketing. 

➽In my Turn-Around role with my own schools 

I was VERY good at filling the pipeline with new 

students. Of anyone I’ve seen, the #1 and 

#2 people in our industry for running a school 

up FAST are myself and Jeff Smith. I haven’t 

seen anyone else come close. How I did that 

varied greatly over the years. In some cases I 

could take a school that was doing only 4 or 6 

enrollments a month and do 20 or more just by 

keeping track of all of the Introductory traffic 

and being effective at closing EVERYONE. In 

just about every case this was where I started. 

In other cases I MASSIVELY ramped up the traffic on 

new Introductory students. 

Sadly, even with extensive training, most people only 

scratch the surface on their various marketing opportunities. 

The same basic strategy – almost no matter what it is 

– can have a 5X, 10X, sometimes even 30X difference 

in results with someone who’s maximizing opportunity 

and really paying attention. 

With everything you do, ask the question, “WHAT 

ELSE COULD I DO TO IMPROVE RESULTS?” 

“What could I do to make sure that 

I generate more leads, more intros, 

more students, not just ‘exposure.’” 

In most cases “exposure” or “branding” 

is the by-product, not the 

primary objective. 

The key is to be a constant 

whirl-wind of activity: To constantly 

look for new ways to share the 

benefits of your program with your 

community, and to be VERY, VERY 

focused on EVERY activity turning into IMMEDIATE and 

Long-Term new student enrollments. If you must have 20 

or 30 marketing activities a month to generate 20 or 30 

new students, fine – get busy! 

A very SIMPLE observation. 

Your effort for growing your school will likely require 

50-75% of your personal time. With proper systems in 

place much of the rest can run efficiently without your 

personal involvement. The Marketing will typically be the 

hardest to delegate and the most valuable aspect. 

ALMOST EVERYONE I talk to is missing two components 

of marketing. 

FIRST: They aren’t “doing enough stuff.” You truly 

need the “Parthenon” approach to your efforts. Make sure 

you have strong systems for generating referrals, strong 

systems for effectively getting “family add-ons,” and 

strong efforts on many different aspects of community 

outreach actively (host-parasite relationships.) Work consistently 

to generate publicity in the local press – Television, 

Radio, Newspaper, as well as various online sources. 

Be Great at online marketing, certainly to include: Today’s 

version of the “Yellow-Pages:” Google Local, Google 

SEO, Google Pay-Per-Click; Today’s version of Val-pak 

& Money Mailer: Groupon, Living Social, Amazon, etc.; 

Today’s version of hyper-targeted newspaper or magazine 

ads: Facebook and similar. And, don’t forget all of the 

“low-tech” stuff that works just fine like door-to-door flyers, 

rack cards, lead boxes, “bandit signs”, etc., etc. 

SECOND: Follow-up on leads and drop-outs. Just about 

everyone is anemic on this front. How long should you 

continue to communicate with someone who expressed 

some interest or, who attended then dropped out? As a 

“rule-of-thumb,” I’d say for AT LEAST two years -- multiple 

times per month. How should you follow-up with 

prospects or lost students? 

1. Outbound Tele-Marketing; 

2. Direct Mail; 

3. Text Messaging; 

4. Broadcast Voice Mail; 

5. Email; 

6. Facebook (paid advertising), and more. 

To conclude: Market more than you think you 

should need to. Over-Communicate in order not to be 

lost in the flood. 

Get a Free Copy of Two of Grandmaster 

Oliver’s Popular Books: 

www.MartialArtsWealth.com 


After School Excellence 

One of These Things is Not 

Like the Others: A Child’s 

Lesson in Marketing 

CHIEF MASTER 

MIKE BUGG is 

an 8th degree 


the owner of a 1.5 

million-dollar-a-year 

location, with one 

of the largest after 

school and summer 

camp programs in 

the country. 

➽Sometimes the greatest lessons are the ones 

we learn early in life. This particular tip in dynamic 

marketing goes all the way back to childhood 

lessons. You may remember a certain 

children’s television program featuring a song 

that said, “One of these things is not like the 

others.” They would show you four items and 

three of them would be exactly the same, while 

one was completely different. For example, 

there might be three letter “C”s and one letter 

“B”. The idea was for kids to identify which 

item was different than the others. This was 

a fun game for kids, but it was also extremely 

easy! With three things that were identical, it 

wasn’t hard to see which one was different. 

The Lesson 

How is this a lesson in marketing and not just a trip 

down memory lane? The lesson is this: it is important to 

make your martial arts school stand out from the others! 

Just like “C” and “B” are both letters, you and your competition 

all run martial arts schools. There can be dozens of 

martial arts schools in your area. So, you need to stand out 

from the competition and be easily identified as the school 

that students want to attend. 

How do you differentiate yourself? 

By now, most martial arts schools have caught on to 

the great income and enrollment advantages of having 

an after school program and a martial arts summer camp. 

Just having one of these programs that teaches martial 

arts for an hour and then lets the kids have free time is not 

going to separate you from your competition. What you 

need to differentiate yourself is a complete curriculum of 

martial arts related activities that develop character and 

leadership, like the AMSkids Program! 

So How is AMSkids Different? 

Parents want value in an after school or summer camp 

program. They want to know that their children are getting 

life-lessons and participating in character-building 

activities. AMSkids is the front-runner in the after school 

market when it comes to instruction! AMSkids is the only 

after school and summer camp program that provides dayby-day, 

hour-by-hour lesson guides with fun activities that 

are based on monthly themes that teach children values 

and reinforce the principles of the martial arts like honor, 

respect, and discipline! Your school will not stand out if 

you simply offer martial arts and dodgeball. AMSkids 

activities are designed to provide the best instruction outside 

of martial arts class. Many after school programs lack 

an educational component where kids get physically and 

mentally fit. AMSkids’ objective-based lesson activities are 

developed the same way as the academic curriculum used 

in the school system. Every activity has an objective for the 

students. It’s the highest-level instruction around! 

How Does This Help Your Marketing? 

Every successful brand has something unique that attracts 

people to the brand. With AMSkids in your school’s 

arsenal, you can advertise the unique benefits of AMSkids 

in your marketing and promotional materials. Using 

clever language and colorful imagery in marketing is 

great, but what really sells your program is your leadership, 

your staff, and the quality of the AMSkids program! 

When a parent comes into your school, you can show them 

the Teacher’s Guides of professionally designed activities 

as proof that your program is different and will achieve 

better results. 

For more information on the unique assets of AMSkids, 

contact a friendly AMS marketing consultant today at 

1.800.275.1600, or check out a sample of the materials 

and a free video on Summer Camp at http://ourams.com/ 

tools/summer-camp-after-school-video/ . 

Visit OurAMS.com/AfterSchool 

or Call 1-800-275-1600 


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Have Your School, Organization, 

Accomplishment or Event Featured in 

Martial Arts World News Magazine! 

As professional martial arts school owners and 

instructors, it’s important that we stay up to date with 

the latest tools, tactics, and strategies for operating a 

successful martial arts school or organization. 

We here at Martial Arts World News Magazine are 

on an unstoppable mission to help our industry grow, 

and one of the best ways to do that is by sharing 

“what’s working” and what’s not! 

So, we want to feature schools, school owners, 

instructors, organizations, students, and industry 

contributors that might have a story our readers would 

find valuable. 

No story is too small or to big for consideration so 

long as there is value to our readers! 

• One of your students 

overcame great obstacles 

to achieve their Black Belt? 

Awesome! 

• You’ve opened a new 

location? Great! We’d love to 

hear about it! 

• Your martial arts association 

just set a new record? Great! 

Send us some information! 


Send your Story Idea to us Email Editor@MartialArtsWorldNews.com 

Or Contact us at: 407-895-1996

the 

like a champ 

experience 

breaking 

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C H I P T O W N S E N D 

14x ISKA World Champion, Multiple World Record Holder 

"I knew Break Like a Champ could really help our school. We 

had been doing several things incorrectly in regards to 

breaking, with material selection and holding techniques. 

BLAC has made such a huge difference in our school! In a few 

months, we will have made back what we spent just by being 

associated with BLAC! I really believe BLAC will add 

tremendous value to any school!" 

-Chance Burleson, owner Chance Legends Dojo 

h a m p i o n p a c k a g e 

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1 Hour - Beginner Level Class 

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"It doesn't matter the size of your school, the demographics or 

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of running a successful martial arts school!" 

-Justin Cuellar, Owner of Atalla County Martial Arts

Tactical Self-defense 

Look Left To Right 

and See All In Sight 

GRANDMASTER 

TOM PATIRE, 

is known as 

“America’s Leading 

Personal Safety 

Expert” and has 

appeared on Good 

Morning America, 

The CBS Morning 

Show, The Colbert 

Report, Montel, 

plus in mainstream 

publications such 

as Family Circle, 

Redbook, Fortune 

Magazine, and The 

Wall Street Journal. 

He has written 

several books 

and has personal 

safety programs 

that can be 

incorporated into 

your martial arts 

school, available at 

TomPatire.com. 

➽When we speak about training, especially 

the training that is involved in executive protection, 

we tend to think it is more physical than 

mental. By physical we think of tactical defense, 

physical intervention, defensive shooting 

or other movement skills like cover and evacuations 

techniques. But the true fact is one of 

the key points in training relies in the training 

of your senses. Your eyes for example! I’m sure 

many of you have heard people talk about a 

sixth sense. The ability to know something is 

about to happen – moments before it happens! 

Now the sixth sense isn’t magical or mystical, 

it’s just the body and mind working together as 

a team with everything in total sync. 

One of the keys to the sixth sense as many call it is the 

proper training of the eyes. Eyes can play tricks on your 

mind and make you react wrong or over react because of 

what you thought you saw. In other cases you may under 

react on what you didn’t see! The proper scanning pattern 

of the eyes to pick up the most information are done in a 

pattern of left to right. At least here in the United States 

it is. The reason I say that is because we are taught to read 

from left to right in this country (other countries read 

right to left or down to up) so the relay system of information 

between the eyes and the brain are developed for a 

much quicker process of information than right to left. 

Here’s an everyday example of what I’m talking about: 

I am sure you heard the story were a person went to a 

mall and parked their vehicle, and when they came out 

it wasn’t there. They lost their vehicle? Then when the 

police/security responded and spoke with the person, they 

reconstructed their steps to find the vehicle located in 

another part of the mall. So how did this happen? Was the 

vehicle stolen, used, and then returned to the wrong place. 

Absolutely not! What happened was the person that was 

driving the vehicle was preoccupied on what he or she had 

to do at the mall, and when they exited the vehicle they did 

it against the grain of the way they are taught to process 

information. In other words they exited right to left, with 

their thought process pre-occupied, their subconscious did 

not pick a thorough view of their immediate surroundings. 

So what does that have to do with being a bodyguard? 

Simple! When we enter into an area we as protection 

agents’ use a slow scan from left to right so we can process 

the entire room in our heads. Now what are we looking 

for? First we are looking for escape routes – exits that we 

may need to get the client to if there was a emergency or 

physical threat. By reading the room, as we call it, we already 

know where to go and how far to the exit points. The 

next thing we look at is obstacles that can get in our way if 

something goes down. In certain cases we clear a specific 

area if the owner of the establishment allows it. If not then 

it’s the job of the point man leading the way to clear out a 

clean safe path for our client. Time is of the essence during 

an evacuation and the clearest route is usually the safest! 

Even if that means you have to make the route clear!! 

The third thing we scan for is for condensed zones. A 

condensed zone is a cluster of people and items like chairs, 

tables and such that will mount up causing a jam, thus 

causing problems for the protection detail and in certain 

cases may even form a deadly trap. When this occurs, and 

it will in mass chaos situations, you are dealing with many 

variables like yelling and screaming and mass hysteria. So 

reading a room as we say it – is very important in our line 

of work - when seconds count and lives depend of sound 

judgment and pre-planned movement. 

Now knowing this about your sight is very important 

should you be in the wrong place at the wrong time. Think 

about it. If some act of terrorism or some mishap unfolded 

when you were out and about, would you know what to 

do? What it your loved one’s life was at stake? Would you 

know where to go? Many times the safest route is the one 

that many do not know about. The history of ‘Human 

Stampedes’ prove that most people go to the exit they 

came in, when the truth being many of the other exits are 

easier to get to and much safer to reach. 

So become your own bodyguard and train your senses 

to work with you not against you. Read your environment 

from left to right and process information, so if the day 

ever comes and you need to get you, your loved one, or your 

child out of a bad situation – you will know where to go! 

Until next time – Be Safe Always! 

TomPatire.com 


Complete Martial Arts Concepts 

The Warrior Mindset 

Teaching Concepts 

PROFESSOR 

WILLIE “THE 

BAM” JOHNSON 



7-time sport karate 

and kung-fu world 

champion. He has 

appeared in 4 

movies, 16 stage 

plays, 11 television 

shows and two 

videos. He is 

also the national 

spokesperson for 

the Stronger than 

Drugs Foundation 

and the Champions 

Against Drugs. 

➽Since I was raised in the dangerous urban 

streets, at my lowest point in life, I had to fight 

to combat everything from abuse, drug dealing, 

hustling, addiction, homelessness, the 

death of my mother, and incarceration. I had 

to overcome, and in the middle of a jail cell I 

found myself and my calling, and I was liberated. 

I have been facing and overcoming adversity 

since birth, and I was told by a mentor that 

this was called the Warrior Mindset. 

After my release from prison with only $30.00, my 

only resource for work was the blue prints for the martial 

arts lifestyle. From deep roots in martial arts study I knew 

the truth to never be the instigator of problems, but to 

control them and become one with them. So Now I am 

leaving a foundation based upon 

seeing the need to arm young people 

with a solution for the problems 

that are always around them. 

The world is full of people living 

in fear, feeling lost and suppressed by racism, poverty, 

family instability, unemployment, school, government, 

friends, authority, and a host of other things. These 

negatives are holding people back as they move about aggressively 

reacting to everything around them. They also 

get distracted by covering up character defects and short 

comings with the internet, drugs, money, titles, etc. These 

things are the worst form of incarceration, spiritual 

incarceration, and my entire martial arts curriculum was 

created to help people to be free from it. 

When I was coming up, everything around me was 

set up to stereotype me, count me out, or remind me 

that I was destined to fail. Yet through it all Bruce Lee, 

my dreams, and goals helped me to flip the script and 

break the cycle, even after being rejected by my own 

city to bring my program there. In my fight to continue 

this journey and provide such a need, I will never stop, 

and a recent encounter showed me that the need is even 

greater today. 

While out at the movies on a Friday evening with my 

family, my wife stepped out with our 17 month old son, 

leaving me with our 8 year old boy. After some time, 

Thank God for my own 

martial arts transformation… 

out of concern I texted my wife to make sure she was ok. 

Within seconds I hear a loud voice, “Stop f...ing texting.” 

As I look back, I see this white male leaning over my son’s 

shoulder invading his space. As a father and my family’s 

protector, I have to remove this disrespectful adult from 

my son’s space. 

As the man continued his expletives, with his face 

wide open I had to restrain a hooking elbow that naturally 

wanted to crush his face that played out in my mind. So I 

invited him outside, thinking that he would come to his 

senses but he continued going off. He was the typical guy 

everyone talks about in a self-defense situation unlike 

the predators I usually talk about. Using restraint and 

techniques that wouldn’t cause great damage, I handled 

the situation quickly and returned to my son who only 

noticed a verbal interaction. 

Thank God for my own martial 

arts transformation to recognize this 

type of person from a different kind 

of possible attacker. This kept me 

from doing what I used to do when I was in such a chaotic 

moment. It was a reminder that my duty as a martial 

arts leader is to change our youth to be better than the 

previous generation. My reformation in example from 

the martial arts tools I use regardless of style, system, 

concepts or whatever is not more important than the end 

results of seeing the impact it has on my students. 

I work all week teaching and training others at the 

dojo in all facets of martial arts, to try and make sure it 

becomes part of every students’ lifestyle. My martial 

arts school is based on traditional character building 

principles with a modern principle expression. I teach a 

curriculum that puts family unity first along with tough 

unconditional love using the idea of developing the Warrior 

Mindset. 

We all have a right to defend ourselves, but the level 

to where we will go is determined by the level we know 

ourselves because the ultimate weapon is the mind, the 

warrior mindset. 


PointMMA.com 


The Millionaire Smarts Coach 

Time is Money 

LEE MILTEER 

is an Intuitive 

Business Coach, 

Award-Winning 

Professional 

Speaker, and TV 

Personality who 

has counseled 

and trained over 

a million people 

throughout her 

career. Lee is 

Stephen Oliver’s 


Wealth Mastery’s 

Millionaire Smarts 

Coach and is also a 

best-selling author 

of educational 

resources 

like Success is An 

Inside Job and 

Overcoming 

Unproductive 

Behaviors. 

➽As a business owner, you can replace money 

and business, but never time. You have 1,440 

minutes to every day and 168 hours per week 

to have a life and operate your business in a 

way that achieves your goals. Since time is 

money for us as entrepreneurs, it’s important 

to remind ourselves to be mindful of exactly 

how it is being used. We have to figure out how 

to achieve top performance to handle multiple 

demands on our time. One of our biggest 

resources to use our personal productivity is 

simply AWARENESS 

and time management 

for success. 

Are you aware of exactly 

how you use your time? Are 

you aware of your daily 

disciplines? For example, 

Dan Kennedy has time 

disciplines that allow him 

to write several newsletters 

and marketing materials 

for multiple niche market 

entrepreneurs, new books 

each year, plus have high 

end coaching clients, speak 

for large audiences, create 

new educational products 

each year, plus have a second 

business of race horses 

and a life with a wife, kids, 

and grandkids. He is able 

to do all that simply because he is the master of his time 

and getting people to do business on his terms. He is also 

one of the most disciplined people I have ever met. He 

scripts his life out to be productive. He gets up around 5:30 

every single morning and writes for one hour, no matter 

what. Christmas morning he wrote one hour, the day his 

mother passed away, he wrote for an hour. He has trained 

himself to have daily disciplines that afford him to deliver 

materials no matter what happens. By the way, he loved 

his mother but he has created habits that bring wealth 

that he just doesn’t break for anything. He has learned to 

put life in compartments and be productive because he 

has deadlines that he can’t break, no matter what. He has 

trained his mind to think, write, and deal with problems to 

be productive and reach greatness. 

You might not agree with his methods, but you can’t 

deny that he has created work habits that have allowed 

him to be massively wealthy. People beg him to do copyrighting, 

speak at their events, give them time for full day 

consulting, and to be part of his coaching programs that 

there are years of waiting lists to get into. Not to mention 

the fact that Dan lives his life according to his needs, 

desires, and wants. He only flies in a private plane, he has 

two homes and more opportunities offered to him for his 

services than he cares to even consider. 

Controlling your time is 

a matter of how much power 

you want to allow yourself 

to create and manifest. It’s 

a matter of integrity of how 

much you value you!!! 

Dan is one of my dearest 

friends on earth. He is a 

true friend and business 

associate, as well as one of 

my greatest mentors and 

inspirations. He has inspired 

me to take and use my 

personal power to achieve 

top performance. He has 

inspired me to demand what 

I deserve for speaking fees 

and royalty payments from 

publishers. His example has 

allowed me to have more 

disciplines, value my talents 

and time, and be more ruthless about anyone stealing my 

time or not honoring my talents. I will always be grateful 

to him for his example. You should too! 

Another example of this is Stephen Cannell who is a TV 

writer. He has written and produced many famous longrunning 

TV series you will remember such as Rockford 

Files and the A-Team. His wife thinks he is compulsive because 

he no longer needs to write for money, yet he writes 

every day, seven days a week. 

Why? Because he knows, just like Dan Kennedy, that 

whatever you don’t do regularly by routine, by commitment, 

has a way of not getting done at all. 

LeeMilteer.com 


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Budo Philosophy 

Discovering the Invisible 

SHIDOSHI 

ALFREDO TUCCI 

is the CEO and 

General Manager 

of the Budo 

International 

Publishing 

Company, a 

leading publisher 

in the martial arts 

with over 35 years 

in the Industry, 

including: Budo 

International 

Magazine 

and author of 

several books, 

The Immaterial 

Dimension, the 

Way of the Warrior 

and The Spirit. He 

currently lives in 

Valencia, Spain. 

➽It’s not the first time I see myself in this 

quandary, and probably it won’t be the last one 

either. It’s a bit strange trying to explain in a 

simple way what I am talking about when I say 

spirituality, especially when I want to distinguish 

it from religion or mysticism. Spirituality, 

as I conceive it, is the knowledge and positive 

interaction with the invisible. Therefore, the 

first point I must face when I give a talk on the 

subject, is to place people in front of the invisible, 

with eyes to see the invisible. 

A Herculean task, since the concept of life is modulated 

by the mystery of perception and this is the basis of our 

entire subjective Universe. So, I am aware that the only 

thing I can try is to make a breach in the impenetrable and 

consolidated concept of perception; the rest of the process 

will be, at best, like a fairy tale told to a child, and at worst, 

like trying to explain color to a blind man. 

Not that I am intending to change or impose my 

outlook above other viewpoints, however, when I am 

asked to talk about something, I understand that the other 

party wants or needs to hear what I have to say, and given 

that we speak “different languages”, I only can establish 

a bridge by questioning the meaning of communication 

itself. We spend tons of energy trying to keep up the castle 

of our personal universes; really the only thing capable of 

breaking those thick walls is a spiritual initiation on a path 

strewn with empiricism, a pair of hard bollocks to keep going 

when everything’s falling down, and an extraordinary 

craving for knowledge. 

For all this, the topic of perception is not however 

paltry, because when we studied it in greater detail, we 

understand how unreliable and limited our conception of 

the world is. Admitting this particular is easier to take my 

questioners to the real paradigm of Matrix, a universe of 

energies and tensions which the ancient Shizen priests, the 

Miryoku, so aptly described. 

When we realize that the “skin” of matter is only a concept 

created by our mind, it’s easier to understand that everything 

is a flowing of associative vibrations, vibrational 

frequencies and energies amalgamated by laws of affinity 

and repulsion. Matter is just a denser vibratory rate, which 

has at least two points to generate a frequency and what we 

see or perceive through the senses is therefore only a part 

of the range of energies that make up this material world 

and other parallel worlds. 

The laws governing these worlds are what the ancient 

Shizen shamans studied in the e-bunto, “the great force 

common to all.” It is true that such knowledge is so vast 

and so special that it has nothing in common with the kind 

of knowledge you acquire when you follow a correspondence 

course or attend University classes. Most of them 

are so complex and specific, that cannot be explained 

outside a system of relevant values (its own culture) and 

consequently through an initiation, something, like Shiniyuki 

Sensei said, “to be admired by many, practiced by few 

and understood by even less”... But those experiences have 

opened my perception to a completely different view of 

the Universe and not simply to an opinion or a subjective 

assessment, but also to the possibility of interacting 

with those powers, energies, and tensions in an effective, 

empirical, and palpable way. 

What does it mean? Well, one thing is what you 

might think, or the way you’d like to build your personal 

Universe, and quite another is to explicitly corroborate actions 

beyond the normality or the consensual agreement 

reached by the collective reason. The achievement of the 

Miryoku was that of exploring the unknown with no value 

judgments, not even questioning the existence of the impossible, 

but doing it from empiricism. Such empiricism 

of the Miryoku arose from the need and became strong 

through their incomparable tenacity; in the harsh Hokkaido 

winters, at 40 ° C below zero, you cannot go wrong 

twice... when villages were stalked by forces vastly superior 

in number, their oracles couldn’t afford to be approximate 

or malleable. 

If Universe itself has an Order, as everything that 

man has scrutinized seems to show, such order should be 

understood. Ring any bells? It’s something that science as 

a method has been pursuing for a few centuries. Not satisfied 

with understanding the Order, ancient Miryokus tried 

to establish an interaction with it and so they discovered 

that impossible is only a state of mind. Spirituality is not 

mysticism, although there may be spiritual paths which 

are also mystical; spirituality is not religion, although for 

some people the latter is a necessity quite respectable. 

“One thing is what you might think, or the way you’d 

like to build your personal Universe, and quite another is to 

explicitly corroborate actions beyond the normality or the 

consensual agreement reached by the collective reason.” 

For more information, 

visit BudoInternational.com 


Pro Shop Power 

Get the 3 Keys to Running a 

Profitable Pro Shop 

BRANDON KIM 

is the President 

of Vision Martial 

Arts Supply, Los 

Angeles Branch, 

who helps school 

owners all over the 

U.S. maximize their 

retail sales and 

drive more revenue 

into their schools. 

➽Surely you can use more revenue in your 

martial arts business! You can unlock the doors 

to a profitable pro shop that generates $1,000 

- $2,000 in additional income every month, and 

it’s easy to do when you use the three keys for 

pro shop success. 

Key 1 – The Right 

Set-up 

Your pro shop 

must have an appealing 

look to 

catch the eye of 

your students and 

visitors. If you 

have a physical 

pro shop, it needs 

to be clean, well 

organized, and 

perfectly located. 

Each of these 

aspects presents 

a professional appearance 

and leads to 

customer interest. 

Sounds simple, right? But why are so 

many martial arts pro shops dirty, disorganized, 

and off in a corner? Face it, you’re really busy with 

many tasks, so just enlist a little help from a staff member 

to set up and maintain your pro shop with these simple 

traits -- they’re not difficult. 

In addition, if your pro shop is online, the same aspects 

apply. Your website and online pro shop should look good 

(clean design), be easy to search and find products (organized), 

and simple to find (location on your website). 

Key 2 – The Right Supplies 

Your pro shop supplies should be moving in and out 

quickly (like a revolving door) rather than sitting and 

collecting dust for weeks at a time. Turning the key to the 

door for earning an extra $250 to $500 every week is as 

simple as knowing what your students need and want. You 

just have to have the right supplies in stock or available 

online. 

You make the curriculum that requires uniforms and 

sparring equipment. You make the rules that require special 

performance clothing and shoes for your exhibition 

team. Also, you control the kind of promotions you run, 

like camps and seminars that call for supplies from your 

pro shop. Got the idea? 

Key 3 – The Right System 

Since you’re not a manufacturer, 

you need to get connected with a quality 

supplier, like Vision, USA. Partnering 

up with a reliable 

vendor enables you to 

access quality supplies 

that will be quickly 

delivered to your 

pro shop or to your 

online customers. 

In addition, Vision’s 

inexpensive supplies 

make turning a good profit 

simple. 

Second, you need a powerful 

software program with great pro shop 

features. You’ll be able to quickly know your inventory, 

track student purchases, and get various financial reports. 

We recommend the features in ATLAS Pro. 

Just take these three keys to open the doors for successful 

pro shop sales and greater profitability in your school. 

For more information on quality supplies and setting 

up a profitable pro shop call 1.800.424.5425 to speak with 

a friendly customer service agent at Vision, USA. It is one 

of the biggest and most active supply companies in the industry, 

and the official and exclusive sponsor of the USA 

Taekwondo Association. Its quality products and on-time 

delivery are outstanding, with extremely high levels of 

customer satisfaction. 

Visit VisionMA.com 

for more information 


SEPTEMBER 20TH – 22nd 

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Join Us! September 20th - 22th, 2019 

Energize yourself and your 

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Grand Master Clark is hosting 

this revolutionary training on the 

physical, mental and business 

side of martial arts. 

register NoW! warriorkravmaga.com 

or CALL 877-729-3951 1400 Millcoe Road,Jacksonville, FL

MIND MASTERY 

Finding the Truth within the 

Pages of a Meditation Book 

GRANDMASTER 

JESSIE BOWEN 

is president of 

Karate International 

of Durham, Inc., 

a member of the 

American Martial 

Arts Association 

Sport Karate 

League and Hall 

of Fame, and has 

been a member of 

the Duke University 

P.E. Staff for over 

25 years. He is the 

author of Zen Mind- 

Body Mindfulness 

Meditation and 

Zen Mind-Body 

Mindfulness 

Meditation for 

Martial Arts, as well 

as several other 

books, programs, 

and audio CDs on 

meditation and 

success training. 

➽Get started now and discover the 

inner you! I began my Martial Arts 

study over 40 years ago and I quickly 

learned that the study of the martial 

arts was more than just a physical 

technique. After spending my first 

year as a martial artist and competitor 

and failing miserably, my teacher gave 

me a book titled Silva Method Mind 

Control and through the pages of this 

book I was introduced to the inner art 

of meditation and visualization. Since 

that time, I’ve become an instructor for 

the International Organization of Silva Method 

and the Author of 5 Books on the Principles of 

Meditation and Personal Development. 

This world is made up of many different realities. All of 

these, diverse as they may seem, actually work and revolve 

around one thing – the meaning of life. The search for 

things like happiness, victory, and personal satisfaction is 

a quest for life’s real essence. Where do you find all these 

things? You might be amazed, but everything is found 

within one’s self. The answer to life’s endless questions, 

the unlocking of the many mysteries of living, all these are 

hidden in the deepest recesses of our soul. 

Near as they are, getting in touch with all these realities, 

all the solutions needed to lift the world from its 

misery, is a great feat that requires will and determination. 

If you wish to unravel the many treasures within yourself, 

you will find a great help from meditation books. 

Meditation is a practice, an activity that has its origin 

thousands of generations ago. Many philosophers and 

thinkers are known in the promotion of this activity and 

the benefits that it provides. In this modern era 

of fast living, meditation still finds a place in the lifestyle 

of many people. 

In 2010, I introduced Mindfulness Training as a Physical 

Education course at Duke University and Published the 

Zen Mind Body Mindfulness Training Program. The book 

was written to be a guide for students to achieve enlightenment 

and understand the principles behind mindfulness, 

which is the goal of every meditation practice. Enlightenment 

lurks within the pure silence of the soul, and it is 

only when you are able to establish connection with your 

inner self, will you be able to find the truths that you need 

in order to live a happier and a healthier life. 

The Zen Mindfulness Meditation book series does not 

stop at teaching you how to start a regular personal or 

structured meditation session. Each book is designed to 

help you go through the process, deal with the possible 

obstacles that you may encounter along the way, and to 

successfully apply meditation to everyday living. 

Although the concrete activity when doing meditation 

is performed within a specific span of time and with 

certain guidelines that you must observe, real meditation 

is actually a lifestyle. Whatever you do, wherever you are, 

whatever the current experience you are in, you can turn 

that into a meditation. When done successfully, you will 

be able to find fulfillment in everything that you do and 

improve the total quality of your life. 

CoachJessieBowenOnlineStore.com 


Master the Basics 

Secrets to Teaching 

High-Energy Classes 

MASTER 

TINA BANE 


master instructor 

and owner of a 

Top Ten martial 

arts school with 

successful after 

school and summer 

camp programs. 

➽How does a martial arts 

instructor know when the 

energy is high in her classroom? 

Simple, when she sees her 

pupils sweat! She can see them 

sweat physically, mentally, and 

morally! Why? So, her students 

will feel better, both physically 

and mentally. 

Number 1: To sweat physically 

is easy to tell. The students 

will sweat all of the bad toxins 

out of their sweat glands through 

the pores of their skin. You can 

physically see the sweat dripping 

from their bodies. Then they will 

shower and clean the bad toxins 

away and feel so much better. Their bodies will be in better 

physical shape and the students will feel stronger and 

cleaner and significantly better, inside and out, physically! 

What does it mean to sweat mentally and morally? 

Number 2: To sweat mentally is more difficult to tell. 

I tell my students to smile repeatedly, while motivating 

them to practice with no fear! The best defense to any 

confrontation or obstacle in life is to face it with a smile! 

Confidence is instilled within the students. The more 

times a person smiles, the better he or she will feel. If a 

person is pessimistic, then bad things will happen. The 

happier my students are, the more good things happen. 

So, as a Master of the martial arts, I must stay full of positive 

energy to keep the students full of explosive, upbeat 

energy! That is how to make them sweat mentally! The 

best teacher is in the form of example, so smile and be full 

of HIGH ENERGY! 

Number 3: The students must think rationally, not 

emotionally to sweat morally. Your students must remain 

focused and think with a clear head when someone is 

making him or her angry. When sparring with each other, 

the students must remain absolutely focused and calm 

mentally, yet energized and motivated physically. You 

can see their attitude and their spirit simply skyrocket! As 

a teacher, I pick a theme for the day, like, ‘I’m happy’ or 

‘Smile’ or ‘No fear!’ to shout as the students are sparring 

with each other. This keeps them focused and builds their 

confidence. The sparring, while being completely focused, 

is morally cleansing to their system and makes them feel 

great! The students will go home with a better attitude and 

more respect for themselves and others! 

Number 4: The benefits that come from having highenergy 

classes are astronomical! 

You will increase the intensity level in your classes as 

well as the fitness level, the motivational level, and the 

confidence level of each and every one of your students! 

The parents will appreciate that their children are in 

better shape and have more respect for themselves and 

others! The word of mouth advertising alone will be a great 

benefit and your profits will increase! The students will be 

in such great shape physically, mentally, and morally, that 

they will want to keep coming back. This will increase your 

classroom retention and your school’s success rate will 

dramatically improve! 

For more classroom strategies, 

visit MaBizAcademy.com 


Join Our New 

Martial Arts Professional 

Facebook Group 

Post Your 

Questions 

and Ideas 

Receive 

Feedback and 

Expert Advice 

Interact 

with Fellow Martial 

Arts Professionals 

Stay Up to Date 

with 

Industry News 

facebook.com/groups/MartialArtsWorldNews

Instructional Excellence 

Why Teach Philosophy? 

GRANDMASTER 

TIM MCCARTHY 



is a martial arts 

educator with a 

master’s degree in 

education. He has 

been instrumental 

in developing two 

industry-changing 

programs, plus 

has directed and 

been featured in 

hundreds of martial 

arts videos and 

webinars. 

➽I love to hear and even tell some stories 

about “the old days” when we used to do this 

or that in class. Nostalgia is fun, but it’s not 

reality. That was then, and this is now. Some of 

the things our masters did still work, but many 

do not. Times change and warriors adapt to 

change. 

In my opinion, the future of martial arts is less violent 

and more practical for everyday living. Think about it … 

how many physical fights have you gotten into over the 

last 5 years? How many verbal confrontations have you 

gotten into in the last month? Most people have more 

verbal confrontations in a month (a week? a day?) than 

physical confrontations in 5 years. It’s just a benefit of living 

in a civilized society. 

If we want to survive as an industry, we must adapt 

traditional martial arts principles to 21st Century needs. 

For example, one of the hottest issues of the past few years 

has been health care. While the politicians argue about 

who pays how much for what kind of care, martial arts 

instructors have the opportunity to help our students 

prevent problems by staying healthy. The cost of insurance 

matters less when you never need to use it. We can 

teach physical fitness not only from an exercise standpoint, 

but through healthy eating, proper breathing, and 

stress management. If we emphasize these added 

values in our classes, we become less of a hobby 

and more of a necessity, with tangible, even 

financial benefits. 

Traditionally, the stock and trade of 

martial arts instruction has been selfdefense. 

Whether you teach kicks and 

punches, joint locks, or take-downs and 

chokes, the end result is that your 

student learns to handle a physical 

confrontation. However, most of 

us teach our students that physical 

self-defense is a last resort 

– instead we should first diffuse 

the situation or just walk away. 

Now, why should our students 

continue to train in the martial 

arts when we teach them not to 

use the skills we practice? We are 

actually encouraging them to quit if 

self-defense is our primary value. 

Why not teach them skills they can use every day? We 

can expand our self-defense curriculum to teach Physical 

Self-Defense from things like bad eating habits and laziness. 

Students will face these temptations every day, and 

practicing at your school gives them the discipline to resist 

temptation. Why not add Verbal Self-Defense to your 

curriculum, to defend themselves from verbal assaults 

from classmates, co-workers, and even family? That will 

be used much more often than a roundhouse kick. Why 

not practice Emotional Self-Defense, to give them practice 

defending against debilitating emotions like self-doubt, 

fear, depression, and anxiety? These skills require practice, 

which requires continued attendance. 

I am not recommending that you throw out your 

traditional self-defense curriculum. It provides healthy 

exercise, is fun to practice, and more importantly, it 

provides an exciting framework to teach these other skills. 

I am recommending you distinguish yourself from your 

competition by expanding the principles behind your selfdefense 

curriculum to incorporate the kinds of challenges 

your students face on a daily basis. If your competitor’s 

school teaches violence and your school teaches how to 

stay healthy and successfully handle situations they face 

every day, which school do you think they will choose? 

Which school will they stay with? 

The philosophy behind what we do separates us 

from sports like soccer and activities like video 

games. You can choose to be a sport – even an 

Olympic sport – or you can choose to be an art. 

The “do” in the name of most arts means it is 

a “way,” a set of principles to guide your life. 

I believe if you stick to those principles, and 

show how they apply to everyday living, your 

students will see more tangible benefits 

from your classes and stay with you 

longer. Keep your school on the cutting 

edge of martial arts instruction 

by teaching the skills your 21st Century 

students need today, tomorrow, 

and in the future. 

To Find Powerful 

Class Management Tools 

and Instruction Videos visit 

MaBizAcademy.com 


San Francisco (Alamo Drafthouse Mission) Thursday, April 18th 

Denver (Alamo Drafthouse Sloans) Friday, April 19th 

Dallas (Alamo Drafthouse Richardson) Saturday, April 20th 

Austin (Alamo Drafthouse South Lamar) Sunday, April 21st 

Brooklyn (Alamo Drafthouse Brooklyn) Monday, April 22nd

Tools & Tactics 

Getting High Profits 

Can be Elementary 

HELENE REIVER 

is a martial 

arts business 

development 

consultant with 

a background 

in personal 

training, nutrition, 

education, 

marketing, and 

management of 

multiple successful 

fitness studios. 

➽The nineteenth century English detective 

Sherlock Holmes often stated, “It’s elementary” 

when expressing the pieces of a puzzling crime. 

In the same likeness, you have to get elementary 

to run a successful after school martial arts 

program. 

Get Elementary 

You know from your martial arts training that foundational 

or elementary skills must be perfected first to 

become great. It’s also clear that all successful people have 

expertise in the basics or elementary skills of their chosen 

area. 

Another elementary point to make is that after school 

martial arts students bring in 4 times as much income 

as traditional martial arts students. The decision to run an 

after school martial arts 

program or martial arts 

summer camp should be 

elementary for you. 

Elementary Schools 

Be deductive like 

Sherlock Holmes for a 

moment and ask some 

elementary questions: 

Who are the students 

that would participate 

in your after 

school program? 

Of course, the answer 

is elementary children. 

Where is the primary place you must go to find 

large numbers of children this age for the greatest 

impact on your enrollment and income? 

Once again, the answer is elementary because they are 

found in elementary schools. 

If you’ve tried, you’ve probably found that it can be 

“not so elementary” to get into the elementary schools 

in your town. Well, I have good news for you, because we 

have more than 10 ways to get into the public and private 

schools in your community, but probably the most effective 

way is to become a Partner in Education and help the 

schools in various ways like providing school supplies, 

fundraisers, or teaching a physical education classes. 

When you GIVE to the schools, you get back tremendous 

word-of-mouth promotion for your program and a 

multitude of other opportunities! 

Our AMSkids program not only shows you how to get 

into the elementary schools, it shows you how to stay in 

them. The step-by-step Starter Kit shows you everything 

you need, like: How to build relationships with the right 

people, getting schools to advertise for you, getting on 

special programs list, etc. 

Getting into the schools is one thing, but having an 

effective program is another thing, and the AMSkids program 

will make your after school program the best in your 

town. Every month you get exceptional materials to help 

you promote and operate 

the program at the highest 

level. You receive attractive 

ads and special events, 

informative newsletters, 

and a dynamic day-byday, 

hour-by-hour curriculum 

of activities every 

month that makes your 

success elementary. 

School owners who 

operate AMSkids have 

made comments like, 

“AMSkids saved my 

school” and “I doubled 

my income with AMSkids.” 

If you would like to start an after school martial arts 

program, a summer camp, or simply get the tools to make 

your current after school or summer camp program more 

profitable and easier to manage, please give me a call at 

1.800.275.1600. 

Just for calling, I’ll be happy to send you the 

“10 Proven Strategies to Create Win/Win Relationships 

with the Public and Private School Systems.” 

It’s just one of the many tools and insights we have available 

for you. 


Martial Arts Philosophy 

The Tale of the Forty Brooms 

SENSEI 

GARY LEE, 

the American 

Samurai, is a 9th 

degree black belt, 

a U.S.A. Karate 

Federation gold 

medalist, winner 

of 5 Super Grand 

National Titles, 

a featured actor 

in the movie 

Sidekicks, and 

is the founder of 

the National Sport 

Karate Museum. 

Part One 

I am nine years old and I have lived with Sensei now for 

three years on big WAIKIKI. It was beautiful, a paradise 

for tropical wonders and man. The jungle, the beach, and 

Martial Arts all blended into a sort of a dream for me. 

The first real lesson you never forget and it stays with 

you forever. I had just finished my chores around the dojo 

and I wanted to go surfing with my friends. The wind had 

just picked up and the waves were breaking ten to fifteen 

feet off the north end of the shore. It was perfect! 

I told Sensei Kishi I was done and I was going to go out 

in the water. He looked up at the sky and said, “No, bad 

weather coming, you do not surf today, too dangerous, you 

stay and train.” 

Well, it was the first time I ever argued with him. I 

didn’t really argue, I just kind of smarted off to him and 

said, “What? You don’t surf. All you do is karate. I need 

a break every now and then you know. I’m sick of training. 

All I do is train.” 

It would be the last time, the only time I would ever 

raise my voice or smart off in a bad attitude to him 

again. Without hesitation or emotion, Sensei Kishi said, 

“I want you to walk into town to the hardware store and 

see the manager, Mr. Williams. I need for you to pick up 

forty brooms and bring them back here before the storm 

comes.” 

I never saw Sensei look at 

me like he did that 

day. It was like I had 

done something I 

had never done 

before 

and he was teaching me a lesson. Of course, I didn’t understand 

it at the time. I was mad because I could not go surfing 

and now I had to go pick up forty brooms in Honolulu, 

which — by the way — was a ten-mile walk. 

About halfway down that sandy road to Honolulu, I 

realized I didn’t know how I was going to carry the forty 

brooms back from town. Then it happened: The loudest 

thunderclap I have ever heard and then the rain came 

down. It was a hard rain. 

I was so mad I was crying. Why would he make me walk 

in a storm, and why was I going to town to pick up forty 

brooms? I was so concerned with my own being I had forgotten 

about the lesson. The lesson was: Never question. 

Just do, and do without a bad attitude. Most of all it was 

about respect. 

He knew the storm was coming and he knew I 

could have been killed in the waves. A couple 

of kids had drowned. He was just taking 

care of me as he had done 

for all these years. But 

still, what about the 

forty brooms? 

(Story to be continued 

next issue) 

SportKarateMuseum.org 


57 

40 

98 

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AtouchOfZen.com 

ATLAS Pro 

AtlasMartialArtsSoftware.com 

Action Hero Photos 

ActionHeroPhotos.com 

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85 American Martial Arts Alliance 

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100 OurAMS.com 

33, 51 MA Biz Academy 

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95 Martial Arts History Museum 

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82 Otomix 

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98 Sport Karate Museum 

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59, 73 

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35 Stephen K. Hayes - To-Shin Do 

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24 Black Belt Principles 

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75 Break Like a Champ 

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79 Budo International Magazine 

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95 Dragonfest Expo 

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71 Extraordinary Marketing 

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17 Karen Eden 

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62 Kick Start Kids 

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45 Think Tank 

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69 Tom Patire 

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55 US Open 

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15 Warrior Defense Lab 

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34, 65 Grandmaster Y. K. Kim 

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Martial Arts World Magazine - Volume 19 | Issue 2

Transform your PDFs into Flipbooks and boost your revenue!

Martial Arts World Magazine - Volume 19 | Issue 2

Transform your PDFs into Flipbooks and boost your revenue!

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