Martial Arts World News Magazine - Volume 19 | Issue 4

MartialArtsWorldNews.com 

The #1 Business Resource for the Martial Arts Industry 

VOLUME 19 | ISSUE 4 

Introducing 

A Revolutionary 

Martial Arts 

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Can Martial Arts 

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CONTENTS 

FEATURES 

26 A Revolutionary Martial Arts 

Business Seminar Is Coming 

30 Can Martial Arts Cure Cancer? 

36 Is Taekwondo in Crisis? 

99 FREE Tool of the Month 

DEPARTMENTS 

14 Industry Insights 

17 Birthdays 

20 Social 411 

22 Industry Innovations 

50 School Profiles 

61 Classified Ads 

97 Advertiser Index 

YOUR INPUT 

13 Share Your Story 

55 Seeking Writers and Stories 

74 Feature Your School, 

Organization, Accomplishment, 

or Event 

COLUMNS 

6 Editorial 

The Rich Get Richer and the Poor Stay Poor… 

and How to Change It! 

Master Toby Milroy 

8 Martial Arts World News Faculty 

12 Teamwork 

The 4 Steps to Being an Effective Public Speaker 

Hanshi Dave Kovar 

54 The Warrior Way 

Confidence Part 3: Increase Your Options 

Grandmaster Bill Clark 

56 Next Level Strategy 

Back to Basics: Part 1 

Shihan Allie Alberigo 

58 Growth Hacks 

Could Your Martial Arts School Make an Extra 

$14,000.00 Next Month? 

Sean Lee 

60 Ninja Business Tactics 

Practical Curriculum 

An-Shu Stephen Hayes 

64 Pillars of Success 

The 3 Types of Power Breathing 

Grandmaster Y. K. Kim 

68 Management Excellence 

One Easy Step to Solve All Your Martial Arts 

Business Problems 

Chief Master Kirk Pelt 

70 Extraordinary Marketing 

In a “Guilty-Even-If-Proven-Innocent” 

Environment, Be Prepared 

Grandmaster Stephen Oliver 

72 After School Excellence 

How a Martial Arts School Can Earn over $1.5 

Million a Year 

Chief Master Mike Bugg 

4 MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 4

76 Tactical Self-defense 

What Do the Masses Think of Our Classes? 

Grandmaster Tom Patire 

78 Complete Martial Arts Concepts 

Master Teacher 

Professor Willie “The Bam” Johnson 

80 The Millionaire Smarts Coach 

Why a Coaching Program Can Make You 

Rich in All Parts of Your Life 

Lee Milteer 

84 Budo Philosophy 

Reflections: Haiku and Other Songbirds 

Shidoshi Alfredo Tucci 

86 Pro Shop Power 

12 Tips For Success: Proven Business 

Practices for Your School 

Brandon Kim 

88 Mind Mastery 

Bring Focus to Your Surroundings 

Grandmaster Jessie Bowen 

90 Master the Basics 

How to Get the Most out of Your Next Belt 

Test 

Master Tina Bane 

92 Instructional Excellence 

Is Your Instruction Physically Fit? 

Grandmaster Tim McCarthy 

94 Tools & Tactics 

How to Lose Respect in One Lesson 

Amber Logan 

96 Martial Arts Philosophy 

The Day I Was Saved by Grand Master 

Jhoon Rhee 

Sensei Gary Lee 

VOLUME 19 | ISSUE 4 

PUBLISHER 


EDITOR IN CHIEF 

Sean Lee 

MANAGING EDITOR 

Sandra Mirocha 

ADVERTISING DIRECTOR 

Jeff Reulbach 

ART DIRECTOR 

Frank Meyer 

GRAPHIC DESIGNER 

Amen Blue 

WEB DEVELOPERS 

Erin Pham 

Manuel Huerta 

COLUMNISTS & CONTRIBUTORS 


Sean Lee 


Supreme Grandmaster Y. K. Kim 



Chief Master Mike Bugg 

Professor Willie Johnson 

Amber Logan 


Brandon Kim 




Lee Milteer 




The mission of Martial Arts World 

News Magazine is to be the definitive 

source for information, news, education, 

ethical business practices, 

product reviews and innovative 

developments in the world of martial 

arts business. 

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MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 4 5

Editorial 

The Rich Get Richer and the Poor 

Stay Poor…and How to Change It! 

MASTER 

TOBY MILROY 

is a 5th degree 

black belt. Known 

as “The Master 

Systemizer,” 


has positively 

influenced more 

martial arts schools 

than anyone in our 

industry. He has 

built a successful 

multi-school 

organization, 

lead the national 

trade association 

for the martial 

arts industry, and 

coached some of 

the most successful 

martial arts school 

operators in the 

world. 

➽There has never been a better time in our 

history to be a martial arts school owner. 

What used to cost thousands of dollars, even tens of 

thousands of dollars, in television ads, newspaper ads, 

and radio spots, we can now accomplish with the click of a 

mouse and a few pennies. 

The U.S. economy is on a historical winning streak, 

the stock market is at all-time highs, and unemployment 

is at 50-year lows as we live in the most abundant 

society in history. We have virtually unlimited 

access to information right at our 

fingertips, through our iPhones, 

through Facebook, Google, and 

so on. 

However, this opportunity 

is also disruptive, competition 

is fierce, technology is moving 

at light speed and, sometimes, 

it can be overwhelming to keep 

up with it all. Far too many of 

my fellow school owners are being 

left behind, and are unable to 

leverage these new innovations. 

Don’t let your school get crushed 

by the lower-quality school down the 

street just because they understand 

these new media strategies and you 

don’t – it truly is survival of the 

fittest! 

For example, look at what happened to 

the tech leaders like Motorola and Nokia: 

They dominated their market, but died almost 

overnight because they didn’t innovate 

and change with the times. 

The same is true in our martial arts industry; if we 

don’t innovate and change with the times, we will die 

just like Nokia or Motorola. And we’re seeing this happen 

in real time: Even though the economy is booming, 

the martial arts school industry is shrinking. Over the 

past four years, more than 7,000 schools have closed 

their doors! 

Over the last ten years, the population of the core martial 

arts styles like Taekwondo and Karate has decreased 

by more than half (ten million to five million), while at 

the same time, yoga has exploded from less than three 

million practitioners to more than 26 million practitioners 

over the same period! 

Not to mention the mass exodus of adults from our 

traditional schools leaving many owners unable to find 

the next generation of staff and instructors. 

Now, many of our clients and colleagues are setting alltime 

records, and are doing incredibly well in their 

schools, but there are far too many schools 

that are suffering and on the brink of financial 

disaster . . . and I’m sick watching so 

many of my colleagues struggle, or not 

reach the potential they deserve, so I’m 

going to do something about it. 

That’s why we’re so excited about – 

and spending so much time and energy 

– bringing you the 2019 Martial Arts 

Business Think Tank! 

At this never-before-seen-in-ourindustry 

event, you’ll benefit from three 

exciting events in one: 

1. The Think Tank Sessions, where 

you’ll hear from some of the most successful 

martial arts business leaders in the world. 

2. The Think Tank Contest, where school 

owners just like you will be presenting their best 

systems and strategies for the energizing the 

classroom and maximizing the business. 

3. The Think Tank Hall of Honors Celebration, 

where we’ll gather to celebrate and honor 

those contributors to our wonderful profession. 

If we all come together, work together, and take 

advantage of these technological innovations, I’m certain 

we can rebuild the martial arts industry and make it more 

impactful than yoga, the fitness industry – even the NFL! 

So please accept my personal invitation for you and 

your staff to attend the 2019 Martial Arts Business Think 

Tank, and I look forward to seeing you there! 

For All the Details and to Register, Visit: 

ThinkTankSeminar.com 


Check out our new 

MARTIAL ARTS BUSINESS 

DISCUSSION GROUP 

No Egos – No Politics – No Trolls 

Just News, Tips, Strategies, and Tools to Help You Grow Your School! 

facebook.com/groups/MartialArtsWorldNews

OUR EXPERT FACULTY 

6 


Is a 5th degree Black Belt, the CEO and 

Publisher of Martial Arts World News 

Magazine, and the Executive Vice 

President for AMS. In addition to building 

a successful multi-school organization, 

Master Milroy has positively influenced 

more martial arts schools than virtually 

anyone in our industry. 

58 

Sean Lee 

is the Executive Director of Sales and 

Marketing for hundreds of martial arts 

schools and specializes in online and social 

media marketing using his extensive 

professional experience in sports and 

martial arts marketing, contract negotiation, 

and investment. 

12 


is an 8th degree black belt and recognized 

as the “Trainer of Trainers.” Hanshi 

Kovar is an internationally acclaimed 

instructor with black belt degrees in ten 

different martial arts styles. His systems 

have been implemented in hundreds of 

schools around the U.S. 

60 


has authored 20 books, worked as a 

bodyguard for the Dalai Lama, supervised 

over 30 school locations worldwide, 

and was named, "One of the 10 

Most Influential Living Martial Artists in 

the World" by Black Belt Magazine. 

54 


is a 9th degree black belt and a former 

PKA Fighter of the Year. He is widely considered 

one of the top experts in martial 

arts business with over 30 years of 

leadership and innovation, having been 

inducted into almost every Hall of Fame 

in the industry. He is one of the largest 

multi-school owners in the world. 

56 


is a 7th degree black belt, the founder of 

the L.I. Ninjutsu Centers, one of the largest 

Ninjutsu schools on the planet, the 

author of 4 books, and an entrepreneur 

with one of the first online coaching companies 

(www.takingittothenextlevel.com). 

64 


is the most successful martial arts business 

leader in the U.S., having written 

over 30 books on martial arts, business, 

leadership, and success. He has won 

numerous public service awards and is 

the founder of the leading martial arts 

marketing and management company in 

the U.S. 

68 


is an 8th degree black belt and is the 

President of a multimillion-dollar, multschool 

organization, has a 30-year track 

record of success, and is currently on the 

leading edge of martial arts curriculum 

and business innovation. 



70 


is a 9th degree black belt and is the 

founder and CEO of Mile High Karate 

schools, and founder of the Martial Arts 

Wealth Mastery Program. 

72 

Master Mike Bugg 

is an 8th degree black belt and the 

owner of a 1.5 million-per-year location, 

with one of the largest after school and 

summer camp programs in the country. 

76 


is known as “America’s Leading Personal 

Safety Expert” and has appeared on 

Good Morning America, The CBS Morning 

Show, The Colbert Report, Montel, 

plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

80 

Lee Milteer 

is an Intuitive Business Coach, awardwinning 

professional speaker, and T.V. 

personality who has counseled and 

trained over a million people throughout 

her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire 

Smarts Coach and is also a best-selling 

author of educational resources. 

84 


is the CEO and General Manager of the 

Budo International Publishing Company, 

a leading publisher in the martial arts 

with over 35 years in the industry. He 

is also author of several books: The 

Immaterial Dimension, The Way of the 

Warrior, and The Spirit. He currently lives 

in Valencia, Spain. 

86 

Brandon Kim 

is the President of Vision Martial Arts 

Supply, Los Angeles Branch, who helps 

school owners all over the U.S. maximize 

their retail sales and drive more revenue 

into their schools. 

78 

Professor Willie “The BAM” Johnson 

is a 7th degree black belt and seven-time 

sport karate and kung-fu world champion. 

He has appeared in four movies, 16 plays, 

and 11 television shows. He is also the 

national spokesperson for the Stronger 

than Drugs Foundation and the Champions 

Against Drugs. 

88 


is President of Karate International of Durham, 

Inc., a member of the American Martial 

Arts Association Sport Karate League 

and Hall of Fame, and has been a member 

of the Duke University P.E. Staff for over 25 

years. He is the author of Zen Mind-Body 

Mindfulness Meditation and Zen Mind-Body 

Mindfulness Meditation for Martial Arts. 



90 


is a 6th degree master instructor and 

owner of a Top Ten martial arts school 

with successful after school and summer 

camp programs. 

94 

Amber Logan 

is a martial arts business development 

consultant with a background in multiple 

sales disciplines, event promotion, and is 

an active student of the martial arts. 

92 

Grandmaster Tim McCarthy 

is a 9th degree black belt and is a martial 

arts educator with a master’s degree in 

education. He has been instrumental 

in developing two industry-changing 

programs, plus has directed and been 

featured in hundreds of martial arts videos 

and webinars. 

96 


the American Samurai, is a 9th Dan black 

belt, a USA Karate Federation gold medalist, 

winner of five Super Grand National 

Titles, a featured actor in the movie Sidekicks, 

and is the founder of the National 

Sport Karate Museum. 

Thousands 

Of Martial Arts School Owners And Instructors 

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10 MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 4 

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Teamwork 

The 4 Steps to Being an 

Effective Public Speaker 

HANSHI 

DAVE KOVAR 

is an 8th degree 

black belt and 

recognized as the 

“Trainer of Trainers.” 


is an internationally 

acclaimed instructor 

with black belt 

degrees in ten 

different martial 

arts styles. His 

systems have been 

implemented in 

hundreds of schools 

around the U.S. 

➽In any occupation where you are teaching 

or training in front of students, public speaking 

is an important tool you will use on a daily 

basis. Your public speaking can make or break 

the impact of what you teach. To be a complete 

and effective instructor, one must know what it 

takes to be an effective speaker during class. 

Below are a few tips to improve your public 

speaking for classes: 

1. Pay attention to your timing. We can sometimes 

talk too fast when we’re nervous, but by pausing and giving 

time for each lesson, the instructor gives time for an 

idea to sink in, and their students will remember easier. 

2. Avoid those “non-words.” Some people fill the 

silent spaces in their speech with non-words such 

as, “uh,” “um,” “‘ya know,” “okay?” and “well.” Using 

qualifiers such as “sort of,” “like,” and “basically” is 

similar. Try to avoid these when you speak. 

3. Use plain jargon or common classroom language. 

Jargon is okay for groups that use the same 

language. Otherwise, don’t use it. Avoid using big 

words for simple concepts. 

4. Speak from the heart. Allow your controlled 

emotion to come through in your tone of voice. 

Don’t try to hide your real self. Your voice will 

sound more natural and animated when you let 

your natural enthusiasm show. Avoid reading from 

a preplanned script unless you can make it sound 

fresh and spontaneous. 

Achieving successful public speaking habits takes 

practice, practice, practice. The more comfortable you are 

in front of students, parents, etc., the more relaxed and 

experienced you will be with speaking to others. And, of 

course, remember to listen thoughtfully. Make sure you 

genuinely address the subjects they request and answer 

their direct needs. 


Be recognized in future editions of 

Martial Arts World News Magazine. 

Our goal at Martial Arts World News Magazine 

is to support our industry and help you grow 

your martial arts school. It’s incredibly useful 

for our readers to hear about YOUR specific 

experiences and results. 

You are part of a wonderful industry and 

community with Martial Arts World News 

Magazine, and now, you’ll be able to share and 

contribute to that community in a more rich 

and meaningful way than ever before! 

You could share stories about: 

• Achieving a New Rank 

• Opening a New Location 

• Winning an Award 

• Discovering a Successful Marketing Strategy 

• Building a Retention System that Works Well 

• Tournament Results 

• Anything else that our readers might find 

valuable! 

MartialArtsWorldNews.com/Ureport 

Or send your story ideas to Editor@MartialArtsWorldNews.com

INDUSTRY INSIGHTS 

5th Degree Taekwondo Black Belt Mike 

Moh Is Bruce Lee in Tarantino’s Latest Film. 

A 35-year-old martial arts school owner and actor from 

Waunakee, Wisconsin is fulfilling his dream of being Bruce 

Lee, thanks to film director Quentin Tarantino. Mike Moh, 

who plays Lee in Once Upon a Time in Hollywood (which 

premiered in the U.S. on July 26), tells The Hollywood 

Reporter that he grew up idolizing Lee after watching 

Enter the Dragon at age 12, which inspired him to practice 

Taekwondo. He says, “As a kid growing up in suburban 

Minnesota I was one of the only Asian kids, so I was the 

class clown and a big part of that was me wanting to fit in. 

Then I saw Bruce Lee and I was like, ‘Wow, this guy can 

kick ass, the girls want him, he is super-strong and -confident.’ 

I hadn’t seen someone like that before.” 

In preparation for the role, THR reports that Moh 

worked with fight choreographer Robert Alonzo to learn 

and perfect Lee’s own style of Jeet Kune Do and, when 

not rehearsing, would listen to Lee’s interviews to emulate 

the icon’s voice. Although Moh holds several Taekwondo 

world championship titles, and owns and is chief instructor 

at Moh’s Martial Arts in Wisconsin, he says his wife 

Richelle Kondratowicz-Moh convinced him to audition for 

the role—and she knows what she’s talking about: She 

actually outranks Moh, whom she met when they were 

children practicing at the same dojang. 

Despite starring alongside A-list actors in one of the 

most highly anticipated films of the year, Moh still practices 

Tae kwon do with his wife and their three young 

children at Moh’s Martial Arts. 

Mike Moh with Brad Pitt at the Once Upon a Time in Hollywood premiere. 

Mike Moh as Bruce Lee. 


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I Started Practicing Martial Arts at Age 

65—and Won Seven Medals at 72 

by Robert W. McGee 

Why did I start at such a 

late age? 

When I moved to Fayetteville, 

N.C. in 2012 at 

the age of 65, I looked for 

a gym where I could do 

some weight training, like 

I had been doing in Miami. 

I couldn’t find a good gym 

that was conveniently located, 

but I did see a sign for 

ATA Black Belt Academy in 

a shopping center. I stopped 

in, interviewed, and they 

gave me a month of free lessons. 

At the end of 30 days 

I had to decide whether to 

continue. The exercise was 

helping me get in better 

shape, so I joined. In other 

words, I wanted to stay in 

shape, I couldn’t find a gym 

with weights, so I gave 

Taekwondo a try. During the 

1980s, I studied Shukokai 

with Shigeru Kimura in New 

Jersey, but got too busy 

and stopped training in late 

1986. I made it to purple belt 

in that style. When I started 

at the ATA in 2012, I started 

over as a white belt. 

Challenges I faced. 

The main challenge I faced was my own 65-year-old 

body, which was getting older every year. When I started 

at 65, it was painful to tie my shoes. I had been suffering 

from back pain since 1965, when I had a weight lifting 

accident that caused my L3 to slip out of place. All the 

stretching I’ve been doing really helps; now I seldom 

have any back pain when tying my shoes. I have also 

lost weight. Another challenge I face is that I can’t do 

many of the things the younger guys can do. My kicks 

aren’t as high, and I am unable to do some of the fancy 

moves. Butterfly kicks are out of the question. Also, once 

I started competing in tournaments everyone I competed 

against was younger than me. 

I still face that challenge in the 

North American Sports Karate 

Association circuit, where the 

oldest age group is 60+. That 

was also the situation in the 

ATA circuit until May 2018 when 

the ATA created a 70+ age ring. 

Yet another challenge I deal 

with in the NASKA circuit is that 

just about everyone in my ring 

(60+) has substantially more experience 

than me. I have been 

training for just seven years. 

Some of the people in my 

NASKA ring have been training 

since they were teenagers. 

Practically everyone is at least 

a fifth degree black belt, and I 

have been in a ring with eighth, 

ninth, and tenth degree black 

belts—I am only a third degree. 

The playing field is more level 

in the ATA circuit. I have never 

had to compete against anyone 

higher than a fifth degree, 

and seldom have to compete 

against a fourth or fifth degree. 

What I’ve accomplished since. 

Robert W. McGee poses with six of his medals. 

In 2017, the World Organization 

of Martial Arts Athletes 

World Championship was held in Dublin, Ireland. I won 

gold in Chinese Forms, Korean Forms, and Musical 

Forms. I also won a silver medal in Tai Chi at the age 

of 70. That year I also won the NASKA World Championship 

in sparring in the 50+ (


Martial Arts Celebrity Birthdays 

September 

Billy Blanks................ September 1 

James Lew................ September 6 

Philip Rhee. ............... September 7 

Stephen Hayes. ............ September 9 

Don Wilson. ............... September 10 

Bill Clark.................. September 12 

Cary-Hiroyuki Tagawa. ...... September 27 

Daniel Wu................. September 30 

October 

Helio Gracie............... October 1 

Michael Dudikoff........... October 8 

Jean-Claude Van Damme.... October 18 

Jigoro Kano ............... October 28 

Simon Rhee ............... October 28 



Women Across the World Are Using 

Ancient Martial Arts to Empower & 

Protect Themselves 

In much of Egypt and the Philippines, life for women 

isn’t easy. A 2017 survey by U.N. Women and Promundo 

revealed that nearly 60% of Egyptian women have been 

sexually harassed, while a Reuters poll named Cairo “the 

most dangerous megacity in the world for women based 

on lack of protection from sexual violence, harmful cultural 

practices, and poor access to healthcare and finance.” 

Meanwhile, the Philippines has an extensive history 

of practicing self-defense. Natives developed fighting 

techniques, now known as Filipino Martial Arts (FMA), to 

ward off attackers from local tribes and foreign invaders 

from Spain, the United States, and Japan. The tradition of 

FMA has inspired two U.S.-based Filipino women to open 

women’s FMA schools. 

This comes at time when more and more women across 

the world are taking safety into their own hands. 

In a recent report, Reuters showcased the Indonesian 

Cultural Centre in Cairo, where 1,200 Egyptian women 

train weekly in the martial arts, using an ancient 

Indonesian style called Pencak Silat. Pencak 

Silat combines a performative style (Pencak) 

with self-defense (Silat). The style, which traces 

its roots back to the sixth century, in what is 

largely modern-day Indonesia, Malaysia, and 

Singapore, incorporates several martial arts 

styles and techniques like Indian grappling, 

Hindu and Arabian weaponry, Nepalese music, 

and Siamese costumes. It also focuses on fullbody 

combat. While the Indonesian Cultural 

Centre provides classes for all ages and genders, 

Pencak Silat has become most popular 

with girls and young women who train mainly 

to learn self-defense against sexual predators 

on the streets of Cairo. Now, Egypt is imposing 

harsher punishments against sexual violence 

amid public outcry. 

In the U.S., FMA is picking up speed with 

popular women’s classes on both coasts. 

Although different styles comprise FMA, they 

include both tactical and unarmed techniques. 

In Jamie Yancovitz’ Los Angeles classes, she 

emphasizes both self-defense and boundary 

setting to women and girls of all ages, empowering 

them to assert themselves in uncomfortable 

and potentially dangerous situations. Yancovitz, a Pekiti 

Tirsia Kali instructor, was inspired to open her Survival 

Arts Academy in Bacolod City, Philippines as a result of 

attacks on women riding public transport, before opening 

her school in L.A. 

In New York City, Guro Kristen Cabildo trains students 

in her own backyard—literally. Cabildo has not only a 

clinical background in social work and 18 years of martial 

arts training, but she has even trained under Grandmaster 

Dan Inosanto. She uses her extensive knowledge of Kali, 

Sayoc Kali, Jeet Kune Do, Muay Thai, and Brazilian Jiu-jitsu 

to instruct the women in her outdoor self-defense classes 

and workshops. Cabildo emphasizes Filipino culture in 

her classes, which include educational discussions on the 

history of the Philippines and a Filipino meal. Cabildo tells 

Bustle, “It’s given me an opportunity to be proud of being 

Filipino and to have tools at my disposal if I’m in a physical 

situation where I could defend myself.” 

Kristy Cabildo (center) with her FMA students. 


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SOCIAL 411 

Improvements to Google My Business 

Do you already have a profile on Google 

My Business? If not, we recommend you 

consider it. More likely, Google set up the 

profile for you, but if you haven’t “claimed 

it,” there is just generic information there. 

You have the ability to make it much more 

accurate and attractive by punching it up 

with some exciting new features, like: 

•• 

Company Logo. You can add your 

logo to your profile for branding. 

•• 

Cover Photo. You can add a banner 

photo for the top of your profile. 

•• 

Photo Carousel. You can add a group 

of photos to represent the value of 

your classes to prospective students. 

•• 

Welcome Offers. You can make a welcome offer (when they opt in to following your school) like a free week of 

classes. 

When prospective students search Google for “martial arts schools near me,” make your school look as enticing as 

possible to stand out from the other schools. Take advantage of these updated features, because the top schools in 

your area certainly will. 

Shopping Data 

Now Available in 

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The Landing Pages report 

in Google Ads now includes 

the data generated by your 

Shopping Campaigns. You can 

compare gross conversions and 

conversion rates of different 

landing pages on your website 

to see which are performing 

better and which are not. Obviously, 

you want to analyze why 

you think one page is doing better than the other and 

adjust the weaker page to be more like the stronger page. 

In addition, if you check your statistics regularly (and you 

should), and one page suddenly drops in efficiency, you 

have a pretty good idea that something on the page has 

broken and needs to be fixed. 

Facebook 

Removing Certain 

Information 

Facebook has announced that as 

of August 1, 2019, business pages 

will no longer have sections for 

Mission, Company Overview, Biography, 

Affiliation, and Personal 

Interests. If you have a personal 

page, it won’t be affected. 

What should you do about it? Any 

information that you feel is important to 

your followers and prospective followers should be added 

to your Page Description. It should be an easy rewrite to 

include that information in your description. If you haven’t 

realized it, well, it’s already happened; and if you were 

unaware that the information was gone, you are now, and 

you know what to do about it. You’ve got to be on your 

toes with Facebook—they’re always on the move. 


Join a Winning Team! 

W Want a Truly Inspiring Career? 

W Want to Join a Growing, Creative, Vibrant Organization? 

W Want to Help Make the World a Better Place 

by Expanding the Reach of the Martial Arts? 

If So, We Want to Meet You! 

We’re Expanding Our Teams! 

Seeking: 

• Account Representatives 

• Sales Professionals 

• Administrative Professionals 

• Marketing Representatives 

• Data Entry Experts 

• Graphic Designers 

• Pre-Collection Agents 

• Collections Professionals 

• Web Designers 

• Web Developers 

• Software Engineers 

• I.T. Professionals 

Benefits: 

• Competitive Pay 

• Holiday Pay 

• Paid Sick Time 

• Paid Vacation 

• Insurance Options 

• 401K + Company Contribution 

• and More! 

OurAMS.com/Careers

INDUSTRY INNOVATIONS 

Groundbreaking New Martial Arts 

Business Building Experience 

The Think Tank is a totally new concept for martial arts business seminars: It’s a contest! 

For the first time in history, Think Tank is now a contest 

among seminar presenters to present the most interesting, 

most practical, most valuable seminar to the other 

attendees. It’s like no other industry event! 

What is Think Tank? It’s an amazing opportunity that allows 

anyone to become a seminar presenter with the right 

idea and presentation. If you’ve been looking for a chance 

to become a seminar presenter, this is it! 

For attendees not competing, you have the opportunity 

to see all of these creative new presentations in addition 

to some more established, extremely experienced and 

highly successful industry leaders who will share the latest 

and greatest strategies they’re using in the top schools 

across the country. With this rare combination of new 

ideas and proven programs, you’re sure to find something 

to inspire you to immediately taking action to launch your 

school into even greater levels of success. 

The Think Tank will be held on October 11-12, 2019, in 

Raleigh, NC. It is sponsored by the USTC, so all presentations 

should be for Taekwondo schools. 

Go to thinktankseminar.com to register or call 

1-800-275-1600 for more information. 

1st Place – $4,000.00 in Cash & Prizes 

2nd Place – $2,500.00 in Cash & Prizes 

3rd Place – $1,300.00 in Cash & Prizes 

4th Place – $650.00 in Cash & Prizes 


Point MMA and the 

INDUSTRY INNOVATIONS 

Krazy Martial Athletic Challenge 

Point MMA has been extremely successful in using the 

principles of the martial arts to empower youth to avoid 

abuse, bullying, drug dealing, gang wars, addiction, homelessness, 

incarceration, and obesity. Master Willie “The 

BAM” Johnson inspires kids to have the character traits to 

avoid these behaviors and actions that lead to health and 

safety issues. The program is designed to be a lifestyle 

change through a skillset that builds the foundation of 

good character. It uses the martial arts to build fitness, 

mental toughness, a healthy lifestyle, and athleticism. 

Point MMA’s Krazy Martial Athletic Challenge is a movement 

that goes beyond the dojo, gym, or school. Kids do a 

series of five exercises in competition to see who can do 

the most, with the total of all five as the score. The training 

is intense, as is the competition. 

You can join the movement and become a Point MMA 

school. They offer instructor certification, including online 

courses. With low start-up fees and low monthly licensing 

fees, it can be a great business within your business. Visit 

pointMMA.com for more information. 

Monitor the Health of Your School at a Glance 

ATLAS Martial Arts Software has many amazing tools to 

help you run your school more profitably and more professionally. 

One that is particularly useful to school owners 

is the Enrollment Pipeline. You can see at a glance where 

The insightful ATLAS "Enrollment Pipeline" 

helps you convert more leads to enrolled students. 

your school is healthy and where it is weak, helping you 

diagnose not only what is happening today, but also what 

is likely to happen in the near future. 

The raw data, when combined with our Advisor files, 

help you decide if you are getting enough prospects to 

fuel your growth, if you are converting enough of those 

prospects into trial courses, if enough of those trial courses 

are actually enrolling in long term courses, and if you are 

getting a sufficient number of upgrades into your higherlevel 

courses. Armed with this data, you can pinpoint 

where you and your staff need help and better training. 

The Advisor files then go the extra mile by giving you 

advice on how to improve your results: How to find more 

prospective students; how to improve your telephone presentation 

and sales presentation to enroll more students; 

and how to develop an upgrade program of higher-level 

courses to increase your income and retention. These 

data points are part of the “7 Keys to Breakthrough Performance 

in your Martial Arts School Business,” a video 

presentation you can request by calling 1-800-275-1600 

or visiting AtlasMartialArtsSoftware.com. We highly 

recommend it. 


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Think Tank 


Think Tank 

A Revolutionary 

Martial Arts Business building experience 

The Think Tank 

is a brand-new concept 

for martial arts business events 

–and includes a contest. 

The Think Tank seminar is a competition (since we are martial 

artists, after all) among speakers to present the most innovative, 

most useful, most effective strategies to the other attendees. If 

you’ve been looking for a chance to contribute to the martial arts 

industry, this is it! 

You’ll get insights and strategies from some of the most successful 

leaders in the martial arts industry, and the latest proven-effective 

systems from our top contestants. That’s right: You’ll be hearing 

directly from school owners just like you! 

They (or you!) will be presenting and describing the systems 

they’ve been using that are proven to attract new students, maintain 

incredible student retention, help teach engaging classes, and 

much more. 

Why put yourself through years, or even decades, of painful 

and expensive trial and error? With this rare combination of new 

ideas and proven programs, you’re sure to find something that will 

empower you to take immediate action and launch your school into 

even greater levels of success – and leap over the competition. 

Not only that, but you could even win up to $4,000.00 in cash and 

prizes! If you’ve been getting great results in your business or classroom, 

you could be a featured contestant. (Please see the following 

submission for contest rules and prizes!) 

You’ll also have the opportunity to attend our one-of-a-kind Hall 

of Honors, where we’ll be recognizing some of the most influential 

contributors to our industry: Our honored guests and contestants. 

This is your chance to meet and network with some of the 

most successful school operators and instructors in the industry 

– you’ll create powerful relationships and connections that will last 

throughout your career. 

Best of all, this is included in your event registration tuition! 

Avid Golfers: There will also be a fundraiser golf tournament on 

Thursday, October 10, so be sure to register for that event separately 

on the website. 

The Think Tank will be held on October 11-12, 2019, in Raleigh, 

N.C. at the Embassy Suites Hotel by Hilton Raleigh on 4700 

Creedmoor Road. 


Think Tank 

Rules & How to Apply 

Your presentation should contain the reasoning or purpose for 

your program. You can enter one of two divisions: 

Classroom Teaching and/or School Management 

•• 

All presentations must be made in English (possibly through a 

translator). 

•• 

Presentations should be 20 – 25 minutes, allowing for up to 10 

minutes of questions, but total time limit is 30 minutes. 

•• 

Presenters must wear a clean dobok or professional business 

attire, and any assistants must wear a clean dobok. 

•• 

All presentations and content must be pre-approved. 

•• 

Video recording and still photography are prohibited during 

the event. 

Apply with a video and accompanying the support materials 

described at ThinkTankSeminar.com 

Schedule of Events 

Thursday, Oct. 10 

11 a.m. Golf Tournament 

(Fundraiser, Open to All Attendees) 

Eagle Ridge Golf Club 565 Competition Rd., 

Raleigh, NC 27603 

Website: rgac.com 

Friday, Oct. 11 

9 a.m. – 1 p.m. USTC General Assembly (USTC Members Only) 

2 p.m. – 8 p.m. Think Tank Business Sessions 

Saturday, Oct. 12 

9 a.m. – 1 p.m. Think Tank Business Sessions 

2 p.m. – 7 p.m. Think Tank Contest 

8 p.m. – 9 p.m. Dinner/Hall of Honors 

Your application must cover: 

•• 

Category 1: Classroom Teaching 

(Skills, Tactics, Techniques, Systems, etc.) 

•• 

Category 2: School Management Skills Development 

(Marketing, Sales, Team Building, etc.) 

Eligibility & Prizes 

Applicants must qualify for at least one of the following categories: 

•• 

Be at least a 2nd dan instructor, part time or full time 

•• 

Be a university student studying martial arts 

•• 

Be a school/dojang owner and/or operator 

•• 

AND a letter of recommendation must accompany all entries 

from a professional martial art practitioner. 

The top 7 applicants will be eligible to participate in the contest. 

•• 

1st Place in each division: $4,000.00 in cash and prizes 

•• 

2nd Place in each division: $2,500.00 in cash and prizes 

•• 

3rd Place in each division: $1,300.00 in cash and prizes 

•• 

4th Place in each division: $650.00 in cash and prizes 

Go to ThinkTankSeminar.com to register or call 

1-800-275-1600 for more information. 

Visit ThinkTankSeminar.com or 

call AMS Toll Free: 1-800-275-1600. 

Thanks to Our Platinum Sponsors USTC, 

ATLAS Martial Arts Software, Martial Arts 

World News Magazine, AMS, and Amazing 

Martial Arts Websites! 


THINK TANK SPECIAL GUEST SPEAKERS 

Think Tank 

Grandmaster Y.K. Kim who's revolutionized the martial arts industry with the first ever martial 

arts business organization in the US in the late 70’s, the transported after school program in the 

80’s, and the Technology and Financial Services Company AMS, and runs a hyper successful multi 

school organization. 

In his inspiring presentation, he’ll reveal: 

• The 9 Easy Ways to Be Rich and Happy and Have the School of Your Dreams. 

• The 3 Steps to Build a Truly Successful School! 

Master Toby Milroy who has become a force in the industry in presenting successful business 

growth models and systems that get results. 

He'll help our attendees leverage 

• 3 New Breakthroughs in Social Media that Will Give You a HUGE Advantage Over Your 

Competition. 

• How to Build a 5 Star Brand for Your School – Which for the FIRST TIME in history, you can 

now accomplish using the power of the internet. 

Implementing JUST 1 of the strategies he'll be teaching can drive dozens of new prospective 

students into your school every month, for nearly no money! 

Grandmaster Tom Patire - known as “America’s Leading Personal Safety Expert” and has appeared 

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, Family 

Circle, Redbook, Fortune Magazine, and The Wall Street Journal will show you: 

• How to Make an Extra $5000 to $10,000 a Month Teaching REAL Self Defense 

• How to Create "Win-Win" Relationships with Local Businesses and Agencies 

Grandmaster Jun Lee – an incredibly successful school operator, real estate investor (who 

owns several shopping centers and more) and entrepreneur, who has championed the importance 

of maintaining martial arts tradition along with innovation and is the mind behind the Think Tank. 

• How to Maintain Strong "Tradition" in Your Martial Arts School that HELP with Student Retention 

and Recruitment 

• Skyrocket Your Student Retention with These Modern Teaching Tactics 

Shihan Allie Alberigo – the recipient of the Martial Arts World News Magazine “Martial Arts 

Business Leader of the Year” Award”, multi school owner, tournament circuit operator, business 

strategist, author and coach; helping hundreds of martial arts school owners grow their school 

over the past 30+ years, will discuss: 

• How to KEEP a Highly Traditional Program, And Still Generate Amazing Profits 

• Integrity Based School Operations 101 

Mr. Sean Lee – who advises hundreds of martial arts school owners specializing in social media 

and online marketing, and effective business practices, will present 

• How to Create the Ultimate Online Marketing System 

• Social Media Marketing Fundamentals You NEED to Know BEFORE You Spend Even $1 on 

Facebook 

And Many More To Be Announced! 


Book Review 

Can 


Cure Cancer? 


Book Review 

Grandmaster Young Ahn Kwon has written a 

book entitled 108 years: A Korean Way of Health 

in which he and his co-author describe how a 

medical doctor was cured of cancer following 

Grandmaster Kwon’s teachings. 

So can the martial arts cure cancer? 

“I have a student who was a 69 or 70 year old doctor. He said, ‘I 

have to miss class . . . I have a doctor’s appointment.’ 

“I said, ‘You are a doctor . . . you have a doctor’s 

appointment?’ 

“The next day he came to class and told me his 

cancer doctor said he had a 40% chance of living 

only 1 to 2 more years. 

“I told him, ‘Follow your doctor, but I will 

give you exercises, what to eat, and I will give 

you homework.’ 

“After about 6 to 8 months, he had a 

check-up and he was cancer free. He said 

that I saved his life.” 

Now, just in case you are suspicious 

of people who make amazing 

claims without hearing the other 

side of the story, here is what that 

doctor said: 

“I learned of his [Grandmaster 

Kwon’s] skill through 

my own misfortune when in 

2014 I was diagnosed with 

cancer. 

“While I was undergoing conventional 

treatment for the disease, Kwan 

Jang Nim took a compassionate interest in my case and 

offered his services. After a long and detailed interview, which 

involved painstakingly looking up all of the relevant medical terms 

in a dictionary, he gave me his recommendation, which I took to 

heart. 

“I was to do a 9-week purifying and rejuvenating diet along with 

incorporating several daily physical practices of self-massage and exercise. 

From a conventional Western medical point of view, 

my prognosis was serious. I had less than a 40% 

chance I would survive even two years. 

As a trained physician myself, 

I chose to undergo the conventional 

treatments I know 

and trust, but also followed 

Kwan Jang Nim’s regimen. 

“I am now cancer-free.” 

Grandmaster Kwon has 

included this regimen in his book 

108 Years: A Korean Way of Health. 

The regimen includes a nine week 

cleansing and rejuvenating diet, where 

you eat different colored foods for specific 

periods: The first three weeks you 

eat purple foods to cleanse the body; the 

second three weeks you eat yellow foods to 

break down the fat and release toxins; and 

the final three weeks you eat red foods (with 

some blue and green foods) to restore energy. 

Grandmaster Kwon not only recommends this 

regimen, he follows it himself twice a year to 

maintain his robust health at age 70. 

As far as exercise, he emphasizes that we need 

to exercise our whole bodies. He says that the human 

body has over 680 muscles, yet most people use only 25 


Book Review 

to 30% of their muscles 

because they move the 

same way every day. 

Muscles that don’t 

exercise get weak and 

block the flow of energy. 

For example, walking 

is a good exercise, but it 

exercises only a limited 

number of muscles. 

Simple adaptations like 

walking backwards or 

walking sideways can 

increase the number of 

muscles used during the 

exercise. He points out 

the principle of um and 

yang (the Korean terms 

for the Chinese yin and 

yang), where we need 

to exercise not only our 

front muscles (the ones 

we can see), but our side 

and back muscles, too. 

Stretching is a great 

way to reconnect the 

muscles to each other. 

The organs are also connected, 

but we don’t see 

Grandmaster 

Young Ahn Kwon 

•• 

Lightweight Undefeated Asian 

Kickboxing Champion 1965-1967 

•• 

Martial Arts Instructor for the Republic 

of Korea Marine Corps 

•• 

Owner of Young Ahn’s Taekwondo 

School in Suwon, Korea 1973-1987 

•• 

Completed course on acupuncture and 

chiropractic medicine in Korea in 1975 

•• 

Chief Instructor of the Korean National 

Demonstration Team for their 1987 US 

Tour 

•• 

Founded Kwon’s Taekwondo in 1989 in 

Tewksbury, MA 

•• 

Hosted North Korean Taekwondo Team 

in their 2011 Goodwill Tour 

•• 

9th Dan in both Moo Duk Kwon and 

Hapkido 

the internal organs. Health comes from the inside, out, so we need to 

make our internal organs healthy to keep our bodies healthy. 

The book contains a series of morning exercises to perform 

before getting out of bed, and some evening exercises to prepare for 

a restful night’s sleep, both of which include tapping, slapping, and 

massaging every inch of your body. 

One of the more interesting aspects of Grandmaster Kwon’s philosophy 

is the concept of gratitude: He asks, “Have you ever thanked 

your heart?” Most people have not. He points out that people sleep 

6 to 8 hours a day, but their hearts never sleep. They work 

24 hours a day. Your heart and all your internal organs 

deserve some gratitude and consideration. 

Of course, he also recommends martial arts training 

as a whole body exercise, but not the way many schools 

teach them. He has a healthy balance of 50% children and 

50% adults in his school, with a family emphasis. He says, 

“Arts like time. Sports don’t like time. When you get old, 

you can no longer compete.” So he emphasizes the art more 

than the sport in his school. He even offers an art he calls 

Hokwondo specifically designed for older students. It 

takes the needs and abilities of older students into account 

to provide not only practical self-defense training, but 

healthy, whole body exercise. 

As far a managing his school, he has been a member of 

AMS for over 25 years. He feels that using a professional 

billing company makes management easy – once a month 

he gets a statement and lets the professionals take care 

of his people. This management philosophy seems to 

be right in line with his “reduce stress to live longer 

and happier” philosophy of life and health. 

So can the martial arts cure cancer? 

Grandmaster Kwon and Dr. Sparks are pretty clear 

that it helped in at least one case. Of course there were 

dietary and other exercise components in addition 

to the standard medical procedures, but for someone 

who had only a 40% chance to live two more years 

according to the standard medical procedures, to be 

totally cancer free in 8 months and still “alive and 

kicking” 5 years later provides some pretty strong 

evidence. Master Kwon’s methods may not be the 

silver bullet that kills all cancers, but considering the 

cost, it is certainly worth a try. We look forward to 

more research and future evidence before we draw any 

definite conclusions, but until then, eating healthy 

and practicing the martial arts seems like an inexpensive 

insurance policy. 

Grandmaster Young Ahn Kwon’s book, 108 Years: 

A Korean Way of Health, is available on Amazon.com. 

Even at 70, Grandmaster Kwon is as limber as ever. 

Life Lessons from Grandmaster Kwon 

•• 

For a story to have a happy ending, it must go through hardship. You can’t 

expect to collect anything of real value unless you work for it. 

•• 

Cultivate happiness, because happiness leads to health and a long life. 

•• 

Deal with problems quickly, then release them. Don’t dwell on what you 

cannot change and accept problems as opportunities for personal growth. 

•• 

Spending time with children will keep you young. 

•• 

Always be training. Even at your desk at work, you can get up from time to 

time and do some stretches. 

•• 

Don’t just say a thing; show it! Do more than say, “I love you.” Show that 

you do! 

•• 

Life doesn’t come to you; you must go after it. 


Exclusive Interview 


Transform Your School 

with Grandmaster Y. K. Kim 

The most successful martial arts 

business leader in the world 

Y. K. Kim 

• Author of a best seller 

and 14 other books 

• Producer, writer, director, 

and star of the action 

film Miami Connection 

• Publisher of Martial Arts 

World Magazine 

• Motivational Speaker 

• Recipient of Y. K. Kim 

Day in Central Florida 

• Founder of Martial Arts 

World 

• Chairman of a consulting 

company on marketing 

and software 

Meet Modern Educator and 

Contemporary Philosopher 


Motivate Your Students 

• Unbreakable Student 

Loyalty 

• 100% Retention 

• Enduring Pride in Your 

School 

Boost Your School 

• Double your 

Enrollment 

• Double your Income 

• Build the #1 School 

in your town 

I Love to Promote the Martial Arts -- I will not 

charge even one penny. It is a small token of my 

appreciation to the martial arts industry, and my 

honor to pay back the debt of gratitude I owe to the 

martial arts community. 

Book Y. K. Kim at www.ykkim.com 

1-800-275-1600 

Grandmaster Jun Lee giving some personal instruction

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Cover Story 


Cover Story 

Is Taekwondo 

in Crisis? 

Grandmaster Jun Lee chats with MAW News 

about fixing Taekwondo and how THINK TANK is 

the event to change the industry as we know it. 


Cover Story 

MAW: Grandmaster Lee, you’ve been 

a prominent figure in the martial arts 

industry since the early eighties. Just a quick 

synopsis of your background, and I’d love 

if you could expand on this as well. You 

immigrated to the United States in 1982 and 

have a degree in economics, along with what 

you’ve accomplished in the martial arts industry: 

You’re the founder and president of 

Black Belt World, a ninth degree Kukkiwon 

certified black belt, and you’ve done a lot of 

work in your martial arts schools in developing 

very deep roots in your community. 

You’ve also been a key figure in the USTC 

in focusing on what’s next for the organization, 

what’s next for Taekwondo, and for 

Olympic Taekwondo. Could you give me 

a quick background of your martial arts 

lineage and how you got started here in the 

United States running martial arts schools? 

JL: I was born in South Korea and I came 

to the USA in 1982 as a student, and I went 

to George Mason University. Actually, I got 

accepted into George Washington University 

and George Mason University, but I 

decided to go to state university because it 

was closer to my older brother who had a 

dojang near the university, so I was able to 

work there and also continue my education 

at the university. Initially, my purpose was 

to continue my studies, but after I came 

to the USA, I saw the possibilities and so 

much potential in becoming a professional 

Taekwondo instruction master. After I had 

been here for two years I decided to commit 

my life to being a full-time Taekwondo instructor. 

Ever since then, this has been my 

life and this is the best thing that I can do. 

I have a dojang in Raleigh, North 

Carolina, and I have six brothers teaching 

Taekwondo in different places. I do have 

the largest family of Taekwondo masters 

teaching and running professional 

Taekwondo schools all over. I have a ninth 

Kukkiwon certification, and currently I’m 

working with the United States Taekwondo 

Committee as a secretary general for the 

organization. I do have a concern that the 

traditional Taekwondo martial arts values 

are fading away from society, and my goal 

is to preserve them and to keep them on our 

training floor. That’s what I’m specifically 

working on with the USTC; the main goal is 

that we bring back those lost values. 

MAW: Can you define what you mean? 

We all know that in Olympic martial arts, 

we have three opportunities, really, when 

it comes to Olympic competition: We have 

Judo, which has faded pretty radically, 

Karate, like traditional Karate, and then 

Taekwondo. Especially over that last couple 

of years, there’s been a relatively dramatic 

shift in how the sport of Taekwondo in 

the Olympics is going to be competed, and 

judged, and things like that; that’s been controversial 

on both sides, but let’s drill into 

that. What part of the value system are you 

concerned about, and what do you believe 

are the really important things to focus on, 

and where do you think we’re heading with 

all that? 

JL: In the modern day, when you come to 

the Taekwondo martial arts center, many 

people are coming in to find the profound 

meaning behind [Taekwondo]. When they 

come in they want to see the proper attitude, 

people sweating and just trying hard to 

improve their energy, both their physical 

energy and mental capacity. Being in the 

Olympics, I’m not even sure whether it’s a 

good idea or not that it’s in the Olympics, as 

a Taekwondo practitioner. For example, in 

sport Taekwondo, the athletes are willing 

to switch their coach any time they want, 

unless the coach is providing the adequate 

coaching and instruction. So, basically, in 

the sporting community [the athletes] are 

Grandmaster Jun Lee has built a highly successful mult-school organization. 


Cover Story 

Grandmaster Jun Lee understands the importance of an inviting lobby. Pictured here is the Black Belt World headquarters front desk. 

hopping around finding another coach. 

[We’re] losing the traditional values 

in the sporting Taekwondo population; 

they don’t even wear traditional uniforms 

anymore when they are training, and they 

are basically wearing t-shirts and they have 

shoes on the floor; and when they see the 

instructor/master, they say “yeah” instead 

of “Sir”—no more tradition and no more respect. 

The ranking system is not important 

to them at all. For example, the low-ranking 

students can actually perform the higherranking 

poomsae in their sporting competitions. 

Again, the values that we’ve had for 

centuries are now totally destroyed because 

of sport Taekwondo. 

MAW: Some people will look at some of 

the pieces of tradition that you described— 

bowing on and off the floor, bowing to the 

instructors, traditional uniforms, “yes, 

Sir, yes, Ma’am”—a solid rank system, 

those types of things—some people argue 

that those pieces of culture of an organization 

are really only designed to empower 

the master to feel like they are the king of 

the world, and that everything must flow 

through me, and I am in charge, therefore 

you must bow to me, right? Some people 

would argue that those mechanisms are 

designed for that purpose. 

I would argue, as I think you are, that 

the level of discipline, the level of culture 

regardless of which culture, in the martial 

arts school is critical to the outcome that 

we want for our students. I’ve done a ton of 

research and studied with some of the most 

prominent leadership universities, leadership 

development agencies in the world: 

Harvard University, West Point, Naval 

Academy, Air Force Academy, etcetera, and 

when you look at developing what West 

Point calls “leaders of character,” what it 

takes to do that, all of those little pieces of 

culture that you’re describing are critically 

important to the outcome. One of the reasons 

is that in everyday life, we walk around 

and we’re regular human beings; we don’t 

show that level of discipline and we don’t 

show that level of respect—especially children. 

We’re just sort of the workaday life. 

Well, when they come to the dojang, when 

they come to train, it has to be different. 

The culture has to be something more so 

that they can get the benefit of this radical 

difference in outcomes and expectations 

that we have for them. 

It’s the reason that they shave everybody’s 

head in the military. It’s the reason 

that you wear a uniform and you have 

uniform inspections becoming an officer. 

It’s those little pieces of detail that really 

make it all worthwhile. So, how would you 

respond to that? How would you respond 

to somebody that thinks maybe all of this 

culture, ego stuff is really a problem, and 

why shouldn’t they be able to wear t-shirts? 

How would you respond to that? 

JL: One of the main purposes of training 

martial arts, Taekwondo is not only for you, 

but also for society and the community as 

well. We’re trying to benefit all, not only 

yourself, but also everybody. We are social 


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Cover Story 

Grandmaster Jun Lee has built an amazing organization, including owning the commercial center that houses his Black Belt World headquarters in Knightdale, N.C. 

animals and we are connected with everything 

around us, and that’s the one thing. 

Another thing is that what’s been handed 

down for centuries from the teacher to the 

student, and from generation to generation, 

the values have been [passed] down 

that we knew were there, all of a sudden are 

not there anymore. Especially ethics and 

morality, those are not something that we 

can really make happen, but this is what’s 

desirable for the human society and what’s 

desirable for the human life. When someone 

is bowing to you, and when you say “yes, Sir” 

or “yes, Ma’am” to somebody, when you are 

showing respect to your own teacher, that’s 

the way you are making other people happy. 

In the Korean, and especially Eastern 

society, we are influenced by the Confucius 

teachings; and that’s part of the—it’s not 

religion—but it’s part of the culture that has 

been handed down for centuries. The Confucius 

teachings really emphasize education, 

and ethics, and morality: Respecting older 

people, and loving the junior members that 

are not only in the family, but also in the 

society in general, and also in our martial 

arts community; senior and junior relationships, 

teacher and student relationships, the 

respect must be there. 

Also, it used to be a definition for martial 

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Jun Lee is highly involved in his community. 


Cover Story 

arts was skills to fight—that was the formal 

definition of martial arts, was skills to fight. 

The modern-day martial arts definition is 

the skills to survive. When I say survive, I 

mean not only for surviving in fighting and 

self-defense situations, but also surviving 

in everyday life situations. That’s another 

thing we are facing with the martial arts 

values actually evolving as time goes by. So, 

we kept the values for many, many centuries, 

but all of a sudden with the freedom of 

speech, and freethinking, and the trying to 

destroy the good deeds in the martial arts, 

we are the ones who need to preserve that. 

For example, your own children, if you don’t 

do anything, the modern media influences 

them, their friends influence them, and unless 

we set guidelines, they will go anywhere. 

But that’s something that we do: We are the 

fathers and mothers in the family, within 

our industry also, and we are making sure 

we guide our people into the right direction. 

That’s what has to be done nowadays. Not 

only have we had this kind of tradition for 

centuries, but also this is the world that is 

desirable for humans because we know how 

to distinguish between good and bad. 

So, we are trying to continue what is good 

for the human society, to make a happy 

Earth, and that’s the one thing that we have 

to continue as a martial arts teaching. That’s 

the reason why the ethics and the values are 

very, very important. We’re talking about 

respect, discipline, hard work, integrity, 

self-control, especially when you are dealing 

with the fighting skills and the traditional 

concepts. Unless you have a kind of sideline 

guidance, this will become very dangerous 

to teach and we want to make sure we are 

benefiting the entire human society, instead 

of only getting into the fighting skills. 

Again, due to the nature of the art that we 

are practicing and that we are part of, we 

must understand that we are dealing with 

other people and other societies and, therefore, 

we have to find a way to contribute to 

the community that we belong to. 

MAW: I think that’s exactly congruent 

with what I’m describing, and I think with 

what I’ve seen not just inside of our industry, 

but also outside. If we’re only treating 

martial arts like a sport, if that’s all we’re 

doing and, for some, that’s their objective, 

then we should expect the outcomes that a 

sport would give them. If they play soccer, 

they’re going to get their footwork, yep, you 

bet, they’re going to get some cardiovascular 

help, yep, you bet, wonderful, but we offer 

so much more. Our thing, our art can be so 

much more for a person by sort of diminishing 

it down to, I’m not an instructor, I’m not 

a master; I’m just a coach. Well, a coach is a 

$4.50-per-hour, or volunteer, guy who helps 

coach Little League. That’s not the mentor 

for the rest of my life, you know? I think 

it really diminishes what we are trying to 

accomplish. I think that echoes what you’re 

describing. Let’s dovetail that into the work 

that you’re doing with Kukkiwon, and the 

challenges and reforms that you guys are 

working on. Can you give me some history on 

that and what your objectives and goals are? 

JL: Let me get back to what we were 

talking about earlier. As society is getting 

civilized, the profound concepts and the 

Inside Black Belt World's impressive 14,000 square feet dojang. 


Cover Story 

Black Belt World builds a tremendous inner-community. 

profound ‘spiritualities’ are really fading 

away, and that’s an inevitable situation; 

that’s the reason why people are seeking the 

martial arts programs. They are coming 

into our dojangs because they are coming in 

to look for that. But when they come to our 

dojang and the instructors, and programs, 

and overall students behaving in the martial 

arts industry, it’s not something that 

Think Tank Seminar 

Oct. 11-12, 2019 

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Jun Lee present his talks 

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they were looking for; so some of the martial 

arts schools in the USA are not doing so well 

because they are not keeping the traditional, 

more profound, spirituality in the dojang 

and on the floor. We have to really bring 

back those values in order for us to continue 

our prosperity for other centuries. 

It’s a very important thing for when 

people come in, not only that they are having 

fun, but they also let us teach the values that 

people are looking for: More spirituality with 

the profound spirit. How we talk, the way we 

train, the understanding about the heart, 

the core, and training, but at the same time 

also making other people happier and more 

content with the training program. Again, I 

cannot emphasize enough how important it 

is to bring back the lost values that I’ve been 

talking about; the traditional martial arts 

values. Lately, not only am I working with 

the U.S. Taekwondo Committee to preserve 

the traditional Taekwondo values, but also I 

am voicing my opinions to the Kukkiwon in 

Korea. Kukkiwon is undergoing a reformation 

process here, and we all just want to see 

Kukkiwon do better than it is. 

But I think they are going to change, 

and I am positive that our Kukkiwon future 

will be brighter than what it is now. Now, 

Kukkiwon is another organization that is 

trying to preserve the traditional martial 

arts values in sports Taekwondo. Some of 

the leadership in Kukkiwon did not do well, 

therefore we have a bad reputation in the 

Taekwondo Kukkiwon, but we are changing, 

we are reforming. And Kukkiwon will 

do better, I hope. The Korean government 

is involved in the Kukkiwon in Korea, but I 

think Kukkiwon has to be an independent 

organization and Kukkiwon has to be run by 

the Taekwondo teachers, so they are making 

sure that Kukkiwon can provide programs 

that can really satisfy—especially nowadays, 

the martial arts Taekwondo population is 

getting diverse and we have to provide good 

programs for them so that we are making 

sure that we’ll be able to convince them how 

effective it and how it can change their lives. 

So, I’m voicing my opinion to Kukkiwon in 

the hopes that they have a new life. 

MAW: In the last year or two, there have 

been a lot of deep concerns, and it does seem 

like there has been some forward progress 

and momentum on that. I think that your 

influence and what you’ve helped them look 

at has been very helpful in that arena. If you 

don’t mind, there were a couple of items on 

our list that I think might be interesting 

to talk about. You have just hosted recently 

your Think Tank—so up in Raleigh, North 

Carolina, you have an event—do you do it 

every year, or has this been— 

JL: Actually, the first Think Tank was 

in 2018, and I wanted to make sure that 

the Think Tank really speaks about what 

we do as traditional Taekwondo masters. 


Cover Story 

I invited many other people to be there, 

including the Grandmaster Y.K. Kim, which 

was phenomenal; he really just made the 

event so unforgettable with his presence. 

Day one, we had the social event; day two, 

[everyone] came and spoke about what we 

can do to bring back the values on the training 

floor; and day three, we had half of the 

speakers—they were known speakers in our 

industry—and the other half was already 

pre-selected. We had several applications 

and we had to choose a final four, and they 

were the ones presenting their classroom 

and teaching also office management. We 

had the concept and it was very successful. 

I hope we have many more like this in our 

industry. This is a way that, instead of one 

known speaker actually talking about their 

concepts, I made it into a contest. Presenters 

came in with their topics and within 

30 minutes they had to finish everything. 

So, maybe the first ten minutes were more 

of the cognitive PowerPoint presentations 

to explain [the idea], the other ten minutes 

were the practical application, and then the 

rest was a Q and A session. 

We had nine judges, and we also had the 

audience asking during the Q and A session. 

So, the judges were sitting on the floor 

judging the presenter and their content, and 

how it is going to affect our—we really hit it 

very good. I think this is going to be a new 

revolution for martial arts dojang seminars. 

The traditional dojang seminar was the one 

speaker talking about their thing, but again, 

Think Tank was more of a contest setting. 

This is another way we can define and identify 

some of the unknown potential speakers 

and presenters, and we truly enjoyed 

having this; we thought this was a very good 

idea and we’re going to continue on in 2019 

in Raleigh, North Carolina again. 

MAW: It’s very cool. I’ve been to pretty 

much every event in our industry, and I’ve 

hosted a fair number of them myself, and 

I’ve always been a big fan of the mastermind 

concept: The idea that if you put 15, or 20, or 

30 really smart people in a room and you U- 

shape table it, and everybody walks through 

what they’re working on, and the challenges 

that they’re having, and the things that 

they’ve overcome, you really end up with 

some magic at the end of the day. When you 

have a bunch of smart people helping you 

solve your problem, and all learning from 

each other, it’s a hyper-productive environment. 

And this structure is sort of a riff 

on that; this structure is sort of this idea 

that these guys bring to the table what they 

actually did, what their actual results were, 

and how all that worked and the challenges 

that they faced, and here’s how they accomplished 

it—and that’s super useful. 

Unfortunately, in some cases, we have 

some folks in our industry that are articulate 

enough and can stand in front of the microphone 

and scream loud enough, having 

never tried or tested what they’re teaching 

you; having never actually done what they’re 

saying and, in many cases, having never 

actually really run a very successful martial 

arts school. What you’ve accomplished here 

is very much anti-that; very much, “this is a 

proven-in-the-trenches strategy that is actually 

working today.” So, I think that’s all very 

useful. Martial Arts World Magazine would 

love to help you promote Think Tank and be 

as supportive as we possibly can, because the 

structure and format of that type of thing is 

very, very useful. 

JL: I’d love to see Martial Arts World 

News Magazine be part of this great endeavor. 

The moment you promoted the Think 

Tank contest—we did not say “seminar”—we 

are getting applicants from very diverse— 

one [person] was talking about the human 

pressure points, another one talking about 

how to build your own building, another 

one talking about the most effective way 

of teaching poomsae, another one talking 

Grandmaster Jun Lee has built the successful Global Open Championships. 


Cover Story 

Grandmaster Jun Lee is deeply passionate about the positive impact martial arts can have on children. 

about how to apply physics into breaking, 

and how to present a more effective teaching 

in the classroom setting; another one talking 

about using jung bong—meaning “long 

stabbing” in Korean—using the jung bong 

during poomsae training and also application 

in self-defense. So, again, we did not 

limit the topics; it was all different topics 

that came in, and we had to sort them out. 

As long as they made a good presentation in 

the package, then we had to select a finalist. 

But again, I’d especially love to see Martial 

Arts World News Magazine be part of that 

event this year. 

MAW: We absolutely would love to do it. 

For many years, for about seven years or so, 

I was part of a very high-level mastermind 

group outside of the martial arts industry, 

with other associations and information 

marketing folks, in all sorts of different industries—in 

chiropractics, dental, cosmetic 

surgery, auto repair, restaurants; mostly 

small brick and mortar businesses—and 

again, the structure of an event like that is 

so productive for members because, again, 

you’re getting real insight from people who 

are actually doing it. Everybody gets to go to 

work helping solve those problems. 

You’ve run, obviously, very successful 

martial arts schools throughout your 

career, and in fact, built your own shopping 

center at one point, and owned the buildings 

that the schools were in and things like 

that; one of the things you’ve accomplished 

that might be useful for our readers is that 

you’ve done a really good job in Raleigh, and 

in your area, at digging deep roots in your 

community. The city has named Jun Lee 

Day for you, and you’ve done lots of community 

outreach and community involvement 

activities, which in turn helps to market the 

school, but certainly also helps the community 

in general, and helps get your name 

out there. In addition to that, you have this 

scholarship program. What type of community 

outreach events do you find to be 

the most productive? What was your path 

through all of that? And how did that help 

you grow your schools? 

JL: From day one when I first opened my 

dojang, I was determined that my program 

has to be together with the community. Ever 

since I started operating, every year, sometimes 

three times a year, but at least once 

a year, I did a local community event like 

fundraising for charitable organizations in 

our area. In the beginning I did fundraising 

for the Muscular Dystrophy Association, 

Easterseals Society, hospitals, Make-A-Wish 

Foundation, you name it. In fact, back in 

1989, I broke 5,000 boards to raise funds for 

the Muscular Dystrophy Association and 

I did it every year until 1995, when I found 

out that of all the fundraising that we did, 

80% of the donations went to the employees’ 

salaries and less than 20% went to the actual 

cause. While the staff is very important— 

they are the ones making things happen— 

but I realized I wanted to make sure the 

money would really get into a deeper area, 

so I organized my own 501(c)(3) nonprofit 

organization within my organization. 

I believe in education. Education is a very 

important part of Taekwondo, so I say everyday 

life education should be from the martial 

arts. Education is a very important part of 

my teaching and in my beliefs, and this is 

what we can look to for the brighter future. I 

organized the 501(c)(3) organization only to 

Grandmaster Jun Lee has built an amazing staff of instructors. 


Cover Story 

Grandmaster Jun Lee has built a highly successful after school program. 

raise funds to send people to college. Anybody 

in high school, attending university, grad 

school, we support them and make sure they 

go to college for free. We’re giving them thousands 

of dollars every year but, eventually, my 

goal is to expand into the local community, as 

well to a county and state level. At this time, 

I’m doing this mostly to send my members to 

finish their education with our support. 

MAW: That’s fantastic. There’s two 

ways to market a school, essentially. One, 

is you pay for media, whether it’s Google 

Pay Per Click, or it’s Facebook ads, or 

television, or radio, or newspaper, direct 

mail, whatever–you buy media. Second, is 

essentially working with the community 

in some way. Either you’re at a carnival or a 

festival or a picnic, or you’re meeting people 

at an elementary school, or you’re in local 

businesses, something like that. There are 

these two different dynamics. One of the 

things that you’ve accomplished by working 

with the community so deeply is you sort 

of end up becoming the Karate Guy. You’re 

the Taekwondo Guy. You’re the guy that 

everybody knows, and it’s a branding event 

that you couldn’t pay for. It’s worth so much 

money; you’d have to buy television commercials 

20 hours a day, every day for 40 

years to accomplish that kind of awareness. 

What you can accomplish with this level of 

community engagement is the same type of 

a thing: People just start knowing you. It’s 

critically important if you want to have a really 

long career in martial arts, in running 

schools for as long as you have, certainly, 

and beyond. 

If I’m a martial art school operator and 

I’m listening to this, and the types of values, 

the types of culture that you’re describing 

are what my school is all about, what might 

you recommend I do in my martial arts 

school to get to the next level? What are the 

big rocks in your career that have helped you 

grow to the level that you’ve gotten to? 

JL: Again, going back to the community 

involvement, this is actually a very important 

way to build our infrastructure for the 

future. You are with the community; you are 

making things, making a difference in your 

community and also looking for ways to 

contribute to society. That way, people will 

recognize that what we do is not only for our 

own profit, but this is the way that we are 

keeping the people’s concept that we are with 

the community, we do things with the community, 

and this is their teaching. So, we 

need to continue on this kind of endeavor; 

that way we can build a good reputation, and 

this is something I’m hoping every instructor 

continues. I like to see all the martial arts 

instructors, and masters, and school owners 

out there making sure they behave, because 

they have to be a role model in society, and 

that they are educated, and part of society 

and the community. Again, our organization 

is nothing different from the big businesses 

in the political and in the religious 

organizations; we’ve got to watch out what 

we do, this is very important. We have to 

pay attention to it now and in the future. 

MAW: Your career in the martial arts 

is a good example of what you can do. You 

could choose to teach just only sports, just 

be a coach, just wear a t-shirt in class all you 

want and have a minimal impact on your 

community. Because they’re going to treat 

you like soccer, you know? They’re going to 

treat you like baseball. They’re going to treat 

you like the volunteer baseball coach. Or, 

you can choose the path that you followed. 

You can choose the path that, in my view, 

is the path of more impact. The path where 

people—as an example, I’m 46 now, but I 

texted my original martial arts instructor 

from back in the Midwest when I was 

literally 6 years old; 40 years we’ve had a 

relationship, and he texted me Happy New 

Year, I texted him Merry Christmas, you 

know— 

JL: That’s very good. 

MAW: I don’t have that relationship 

with my baseball coach. I don’t have that 

relationship with my soccer coach. I don’t 

have that relationship with my swim coach. 

You know what I mean? But I do have that 

relationship with my martial arts instructor. 

I think it’s a choice. You can choose to be 

just a coach, or you can choose to be something 

more, and I think what I see in the 

industry is that it’s also a better financial 

decision. People are willing to compensate 

you at a higher level. They are willing to stay 

students much longer. They are willing to 

refer their friends at a much higher rate. 

They are willing to study with you 40 years 

later. I’m not sure why you would choose the 

lower path. But I’m glad that you didn’t. Any 

last words that you might leave us with, Sir, 

before we sign off today? I really appreciate 

your time today. 

JL: I cannot think of anything else. 

Again, we are teaching the traditional 

martial arts and I wanted to make sure 

many people benefit from us and we have to 

continue to work hard. 

Interested in attending this 

year’s Think Tank in Raleigh, 

N.C. on October 11-12? Head 

to ThinkTankSeminar.com for 

more details! 


School Profile 

Advice From a Champion 

Master Troy Dorsey is an 8-time world champion with a combination of kickboxing and 

boxing titles. He began training in the martial arts in 1974 and opened his first school 

in 1981. He recently became an AMS member. 

Master Troy Dorsey displays his impressive belt collection. 

AMS: Master Dorsey, to what would you attribute the long-term 

success of your school? 

TD: What makes a champion in the ring, or a successful martial 

arts school owner, is really just digging down deep, and working 

hard, and doing what you have to do to reach your goals. 

AMS: As a former world champion, do you focus on making your 

students champions? 

TD: We are servants here in our school. I can’t walk around showing 

my world title belts to everybody . . . that’s not going to continue 

to grow my business. We have a lot of single mothers and also a lot 

of grandparents raising the grandkids, so I think you just have to 

have a good product. No one comes in telling me that their child 

wants to be a world champion. We do our best to help those children 

do their best to work hard at school and do what they’re supposed to 

do at home… The two most important things we teach at our school 

are: Number one is self-control, and I know I need more of that, and 

number two is respect for yourself and others. 

AMS: What about martial arts technique? 

TD: If they have a great kick, that’s OK, but if they have a great 

attitude, that’s an A+ in my book. 

AMS: You’ve been getting some amazing results recently on getting 

the Opt-ins from your website to show up at the school. How are 

you doing that? 

TD: We’re texting. Texting is the technology. The world is texting 

and we are now communicating with our people by text. It’s kind of 

amazing to me—it seems like they would want to speak to somebody, 

but obviously they don’t. I want to encourage anybody out there 

that’s using the ATLAS system, I make a call first, and after I call and 

I haven’t spoken to anybody, I get pretty good responses from text. 

AMS: Thank you, Sir, for taking the time today. We really appreciate 

you sharing your successful experience both inside and outside 

the ring with us today 


School Profile 

“Overwhelmed” With Leads: 

An Anaheim School’s Success With ATLAS Martial Arts Software 

Master Victor Candal has over 30 years’ experience in the martial arts including Kung 

Fu, Hapkido, Jiu-Jitsu, and MMA. MAW News invited him to chat with us about his 

advertising results. 

Master Victor Candal is an avid competitor and dedicated school owner 

MAW: You’ve got three main forms of advertising that you’re 

working with. Can you tell us what they are, please? 

VC: One is through Parks and Recreation, 

through the city I live close by. Another one 

is Groupon, and the other one is definitely 

AMS. 

MAW: How has Groupon been working 

for you? 

VC: I don’t like Groupon too much. I get 

people but they are not very qualified. I only 

get about 40% [prospect to student] conversions 

with Groupon, but with the other 

methods I get about 60-70%. They’re usually 

just passers-by. 

MAW: Now, you’ve only been using AT- 

LAS Martial Arts Software for how long? 

VC: Two months and a half. 

MAW: You tried out the ATLAS Pro program 

but it started off slow—you were getting 

leads but they weren’t quite what you wanted. 

VC: Yeah, they were not qualified leads 

because they were not responding back. 

MAW: After our team spent about four weeks refining the system 

for you, how is it doing now? 

VC: Now, we can see more leads coming 

in. It was a little bit overwhelming at 

first—there were so many leads—because 

I am by myself. I had to have somebody 

helping me make calls and write emails to 

keep in contact with all these leads. 

MAW: Wow! On average, how many 

leads would you say you’re getting? 

VC: I would say one a day, or between 

four or five times during the week. 

MAW: And they’re much more highly 

qualified leads than the others. 

VC: Yes. They are getting better. 

MAW: Great! It sounds like things are 

working better for you, and we’re looking 

forward to you growing in the future and 

becoming an all-star ATLAS user. 

VC: I will. I want to. This is the right 

moment. I’ve done it before; I’m going to 

do it again. 

Candal enjoys spending time on the beach when he's 

not at his school. 


We provide integrity-based coaching and 

community resources to busy martial arts 

school owners that save you time and 

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The Warrior Way 

Confidence 

Part 3: Increase Your Options 

GRANDMASTER 

BILL CLARK is a 

9th degree black 

belt and a former 

PKA Fighter of 

the Year. He is 

widely considered 

one of the top 

experts in martial 

arts business with 

over 30 years of 

leadership and 

innovation, having 

been inducted 

into almost every 

Hall of Fame in the 

industry. He is one 

of the largest multischool 

owners in 

the world. 

➽The fourth factor in building confidence, and 

the most important one, is creating options for 

yourself. The control you have over events, and 

therefore, the confidence you have, is in direct 

proportion to your well-developed options. 

Things that we perceive to be beyond our control cause 

stress and worry; if the problems we face are easily within 

our sphere of control, we rarely feel insecure. We are, 

instead, brimming with confidence. 

Your confidence in any major decision, such as 

changing jobs, moving to another state, getting a 

divorce, buying a business, or firing a key employee, will 

always rest on one factor: The quality of your well-developed 

options. It’s much easier to yell, “Take this job and 

shove it!” when you have six months’ income in reserve 

at the bank. It’s much easier to fire a key employee if you 

have two or three more qualified people you know can 

adequately replace him. 

Options increase your courage and confidence dramatically. 

Always be on the lookout for options. You can both 

find them and create them. The more options you have, 

the less chance of you being boxed into a situation from 

which you feel you have no escape. Most Americans live 

from paycheck to paycheck, and I suspect that people all 

over the world do the same. It’s hardly any wonder, then, 

that people are always worried about their job, their company, 

and their health. If any one of these things fails for 

more than a week, they will be in desperate trouble. Free 

yourself from this form of anxiety. 

Prepare for whatever problems might hurt you. 

Save more money, buy catastrophic health insurance, 

put extra canned food and water in storage, keep your job 

contacts active, earn an MBA at night, and so on. Make 

whatever sacrifices are necessary to give yourself options. 

It’s amazing the increase in confidence you enjoy when 

you know, no matter what happens, you have half a year to 

regroup and follow a different path. 

For more information, visit 

TheEvolutionOfKrav.com 


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Seeking Stories! 

Martial Arts World News Magazine is the definitive 

source for information, news, education, ethical 

business practices, product reviews and innovative 

developments in the world of martial arts business. 

We are always on the look out for notable, 

engaging and valuable stories for our readers! 

If you, your school, organization, event, product, or service has 

a story that might be of value to our readers, we’d love to 

hear about it! 


Contact us at: 407-895-1996 

or Email Editor@MartialArtsWorldNews.com

Next Level Strategy 

Back to Basics: Part 1 

SHIHAN 

ALLIE ALBERIGO 


black belt, the 

founder of the L.I. 

Ninjutsu Centers, 

one of the largest 

Ninjutsu schools 

on the planet, the 

author of 4 books, 

and an entrepreneur 

with one of the 

first online coaching 

companies (www. 

takingittothenextlevel.com). 

➽Let me quickly tell you a story about a show 

that I was brought in to do. They flew me into 

Australia and I had a booth; it was interesting 

what I found there (this is going back probably 

15 years, now). 

The school owners over there were telling me about 

how they were struggling and saying things like, “We 

don’t have these things that you guys have in the United 

States,” and they were talking about all these systems, 

while they had just the basic, minimal stuff. 

Of course, I’m really proud so I would say, “Hey, Sir, 

you’re only doing a little, so how many students do you 

have?” 

And they’d say, “Yeah, I’m really struggling; I’m at like, 

475 or 675 students.” 

I’d quickly say, “That’s not struggling!” 

With the advancement of technology, and when all 

these coaches come on board, everyone has a different 

get-rich-quick scheme or some shiny bell and whistle 

that school owners could be selling—and I found that the 

people in Australia didn’t have all this stuff. Really, what 

that means is, they were buckling down on the basics. And 

they were doing it so well, they had this massive following. 

I think that many times we have our hands in too 

many things, and I fell for this, too, in the past. I had a 

system for every system that had a system for another 

system. My program managers were just spending all 

day trying to dot the i’s and cross the t’s and get things 

done, when their only real goal was to tick and check 

boxes so that I was satisfied . . . but they weren’t getting 

results! Yeah, they were making phone calls, but were 

they getting people, getting in touch with them, setting 

up appointments? No. Because I wanted to see everything 

was being done. 

The basics are the most important thing, and I think 

most martial arts schools are missing them. There’s 

probably only four components to running a martial 

arts school: It’s (1) new students, (2) existing students— 

keeping those people active and excited, creating those 

relationships with the students and the parents—that’s 

a big deal nowadays. People don’t realize how hard that 

really is because on the surface many people will “yes” 

you in the all the right spots, smile, and say that they 

love everything you’re saying, but in reality, you’re not 

sure if that’s even true. Getting deep into their relationship 

to try to find out what they really want, what 

they need, and how we can be that solution for them is 

important. 

The third thing is a widely misunderstood part of the 

school: retail. People are not retailing on a regular basis, 

not supplying their students with what they need. The 

fourth thing is upgrades. 

If we just focused on those four things, schools would 

be unstoppable. 


Growth Hacks 

Could Your Martial Arts School Make 

an Extra $14,000.00 Next Month? 

How one program changed a school’s financial future 

SEAN LEE is 

the Executive 

Director of Sales 

and Marketing 

for hundreds of 

martial arts schools 

and specializes in 

online and social 

media marketing 

using his extensive 

professional 

experience 

in sports and 

martial arts 

marketing, contract 

negotiation, and 

investment. 

➽A few years ago a dedicated martial artist, 

we’ll call him “Master C” to protect his privacy, 

was doing pretty well: His school was earning 

$10,000 a month in a rural community of only 

35,000 people. Out of curiosity, he attended 

an after school martial arts seminar and halfway 

through said to himself, “This would never 

work in my community.” He was comfortable 

doing what 

he was doing, 

and really 

didn’t need to 

change. 

He was a great 

role model to his 

students, and the 

parents of his 

young students 

would ask how he 

could spend more 

time influencing 

their lives. Over 

a period of a few 

years, he would 

see magazine 

articles and ads 

about after school martial arts, and he started to put 

two and two together. If he could spend more time with 

the kids, he could have a greater impact on their lives. 

He asked a few parents if they would be interested in an 

after school program, and enough said they were that he 

decided to take a chance. 

The first month he earned an extra $14,000.00, more 

than doubling his monthly income. Within three months, 

he had over 50 after school students and was getting rave 

reviews from parents and teachers of children in the program. 

He earned more income from his 50-something after 

school students than from his 170 traditional students. 

He was happy with the money, but he was even happier 

with the changes he was making in the children’s lives. 

When asked if he had any regrets about the program, 

his only regret was waiting so long to start. He said, “Our 

school mission statement is ‘Building self-esteem through 

the pursuit of excellence.’ It’s funny, but I wasn’t pursuing 

excellence myself. I was pursuing comfort. . . . I guess I 

decided to practice what I preach.” 

He summed up the program this way: “Mediocrity 

may be fine for the 

average person, but 

not for me. I want my 

martial arts skills to 

be excellent, my students 

to be excellent, 

and my financial situation 

to be excellent, 

too. I want to pursue 

excellence in every 

area of my life.” 

How about you? 

Could your school 

use an extra 

$14,000.00? Would 

you like to have a 

greater impact on the 

lives of your students? 

The AMSkids Program of after school martial arts 

with summer camp can change your future, just like it 

did for Master C. The Start-up Kit will show you what to 

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monthly support will give you day-by-day, hour-by-hour 

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Call 1-800-275-1600 to take the one easy step that 

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Ninja Business Tactics 

Practical Curriculum 

AN-SHU 

STEPHEN HAYES 

has authored 20 

books, worked as 

a bodyguard for 

the Dalai Lama, 

supervised over 30 

school locations 

worldwide, and 

was named, "One 

of the 10 Most 

Influential Living 

Martial Artists in 

the World" by Black 

Belt Magazine. 

➽When I look around 

at martial arts schools 

in general, I think we’re 

pretty radical. We took 

the ninja martial art that I 

studied in the 1970s—how 

people fought in Japan 

in the 1500s, and their 

specific principles—and, 

over some years, I took 

those principles and overlaid 

those with modern, 

American street protection 

needs. So it is a very 

pragmatic martial art. 

When people come into my 

school, we have a Level One 

which lasts from eight months 

to a year, depending on how 

often people come in. People practice 12 different fights 

against padded targets; they practice with themselves in a 

mirror, and they practice with a training partner. We tell 

them: When you practice with a training partner, that’s 

just for your timing; when you practice with the pads, that’s 

for your power and speed so that we don’t have injuries. 

We have 12 types of fights—we ask cops, and bouncers, 

and even coroners for research—it could be a hook 

punch, straight punch, a kick, a grab from behind, a slam 

against the wall, a grab from beside where they get you 

off balance, etc. We kind of brag that of these 12, you 

would find only five of them in an MMA ring. An MMA 

ring is very different: It’s two consensual athletes vying 

with each other…on the street, it’s totally different. I have 

a book, The Ninja Defense, that has all of these 12 fights 

illustrated. 

Of course, our students also learn such skills as how 

to hit the ground, basic striking skills, and so forth. They 

also learn a part of our ethics code. There are 14 of these 

points of ethics, and they learn one for each belt that they 

go through. They’re not required to live it, they’re required 

to explore it. The first part of our ethics code would be, I 

protect life and health, I avoid violence whenever possible. 

There’s a Level Two, where we add some footwork, 

closing in, getting inside fights, or pulling out and 

repositioning, and these are the next 12 most important 

things to know for street self-defense. That includes some 

basic throws and we usually teach a principle: You take 

the center and move a person just slightly off-balance, and 

then you throw them (as opposed to throwing them first 

in order to take their balance). It is a little sophisticated 

and it takes people a little while to get it. 

We have a Level Three, which is all green and brown 

belts. Now, we’re getting into some of the grappling, where 

I am changing my position in relation to them changing 

their position, and doing a technique at the same time, so 

it’s a little challenging. And we call Level Four black belt. 

The movements themselves are not stylized; a person 

would punch this way, and we would intercept the punch 

this way. People don’t do that on the street. It’s my shifting, 

cutting over—it’s very pragmatic, and I think that 

appeals to people. They can do it. On their first lesson they 

can take home something that night and believe, “I can 

really do this. Maybe I’ll do it better tomorrow, or better 

in three months, but I can at least access this.” 

I’m kind of an outspoken advocate of, Who are the 

people studying with you, and what are they expecting to 

get for this pricey service, and how do they feel when they 

leave your place every night? 

I get them a couple hours a week, and I’ve got to make 

that time truly uplifting like nowhere else does. I’ve had 

several people over the years say to me, “This is more spiritually 

uplifting than church.” If you run things that way, 

it’s that personal, it’s that real; that’s what it takes. 


CLASSIFIED 

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Pillars of Success 

The 3 Types of 

Power Breathing 

GRANDMASTER 

Y. K. KIM is the 

most successful 

martial arts 

business leader 

in the U.S., having 

written over 30 

books on martial 

arts, business, 

leadership, and 

success. He has 

won numerous 

public service 

awards and is the 

founder of the 

leading martial 

arts marketing 

and management 

company in the U.S. 

➽What is the most important exercise in human 

life? 

Power Breathing! Use Power Breathing to exercise 

24 hours a day and seven days a week. You will exercise 

even while you sleep! You don’t need to devote a single 

extra second or any money to breathing, because it comes 

naturally to you. 

If you don’t breathe, you will die, so you must breathe 

to survive. Of course, you will have to breathe. However, 

don’t just breathe, Power Breathe. 

Why do you need Power Breathing exercise? 

A healthy body requires positive blood circulation; 

positive blood circulation requires fresh oxygen. Maximizing 

fresh oxygen requires Power Breathing. 

Power Breathing is your top priority. 

Power Breathing is a natural resource of your health 

that will make you healthier. It will increase the oxygen 

supply to your body, increase your blood circulation, 

strengthen your internal organs, improve your digestive 

system, build up your immune system, balance your 

hormones, relax your nervous system, calm your mind, 

and increase your energy level. Power Breathing is the 

best resource for inner energy. Build energy and a positive 

body with Power Breathing. 

There are two different types 

of breathing: 

Deep breathing (lower abdominal 

breathing) is natural breathing. 

When you breathe deeply your diaphragm 

is pushed down, so when you 

breathe, all the pockets of oxygen in 

the lungs are being used. This is the 

most beneficial breathing because 

you can receive enough fresh oxygen. 

Plus, when your diaphragm is 

pushed down, it will strengthen your 

internal organs because of internal 

muscle exercise. 

Shallow breathing (chest 

breathing) is bad habit breathing. 

When you are using your chest, you 

are only doing shallow breathing. You are not using all 

the pockets of oxygen in the lungs. This is a bad way of 

breathing because you will have much less oxygen than 

deep breathing. 

What is natural breathing? When you were a baby, 

you breathed with your lower abdomen. Look at a sleeping 

baby: You can see its lower abdomen rise and fall when it 

breathes, so we call that natural breathing (baby or deep 

breathing). 

What is bad habit breathing? If you ask an adult to 

intentionally inhale, most people breathe by their chest. 

We all breathed deeply when we were babies; unfortunately, 

as we grew up, stress made us chest breathers. For 

example, when people are angry, they have short and 

shallow breathing. As we grew up and experienced stress, 

we slowly started breathing farther upwards and adopted 

this bad habit. 

How do you know you have deep or shallow 

breathing? 

If, when you breathe, your chest rises up when you 

breathe in, and it goes back down when you breathe out, 

then you are actually breathing totally wrong. That is 

shallow breathing. If, when you inhale, your abdomen is 

full and when you exhale your abdomen is empty, then 

that is the correct way to breathe. That is deep breathing. 


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Management Excellence 

One Easy Step to Solve All Your 

Martial Arts Business Problems 

CHIEF MASTER 

KIRK PELT 

is an 8th degree 


is the President 

of a multi-million 

dollar, multi-school 

organization, has 

a 30-year track 

record of success, 

and is currently 

on the leading 

edge of martial 

arts curriculum 

and business 

innovation. 

➽What’s the ONE step that will solve all your 

martial arts business problems? Easy: Close 

your school! 

Face it, if you have a business, you are going to have 

problems. The only way to get rid of ALL your problems is 

to get rid of your business. 

Since that’s probably not an option, what can you do 

to get rid of some of your biggest problems quickly and 

easily? 

Most martial arts schools have two kinds of problems: 

Money and people who complain about money. 

AMS can help you solve both problems at the same 

time. 

How much time do you and your staff spend on chasing 

students who aren’t paying? The simple answer is too 

much. You and your staff should be focusing on enrolling 

new students and providing outstanding instruction, not 

on bill collecting. AMS can save you time, headaches, and 

money by handling your tuition billing for you. Our team 

of professionals are trained in the latest techniques and 

technology to get you more of your money. 

In addition, AMS has proven low-cost, high-impact 

promotions that will help your school grow. Each new 

student can add between $1,000.00 and $5,000.00 to your 

income. Wouldn’t it be smarter to focus on gaining new 

students rather than arguing with current students? Over 

time, adding $5,000.00 to your monthly income can go 

a long way toward solving your money problems. Many 

schools double and even triple their monthly income 

after joining AMS. What difference would that make to 

your peace of mind? 

Could your school use an additional $5,000.00 to 

$10,000.00 a month? 

Would you like to have fewer headaches and more time 

to devote to better instruction? 

AMS can go a long way toward relieving your most 

stressful business problems. We can’t take them all 

away, but we can reduce them dramatically. AMSbilling 

can handle those student payment problems, while our 

unique marketing programs help you earn additional 

income quickly. 

Call 1-800-275-1600 to take the one easy step that 

can solve most of your school’s biggest problems. 

Just for calling, we’ll send you our popular in-depth report, 

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with your School System,” valued at $197.00. 


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Extraordinary Marketing 

In a “Guilty-Even-If-Proven-Innocent” 

Environment, Be Prepared 

The higher you climb the ladder, the more of a target you become 

GRANDMASTER 

STEPHEN OLIVER, 


black belt and is 

the founder and 

CEO of Mile High 

Karate schools, 

and founder of the 

Martial Arts Wealth 

Mastery Program. 

➽I’ve been watching in horror as various school owners 

are savaged by groups of detractors who’ve been taking 

both a guilty-until-proven-innocent and guilty-afterproven-innocent 

approach. It’s sad that we’re in a guilty-ifaccused 

environment, but it is the current reality. 

You should always create a win-win outcome and 

have a VERY positive influence in your community. 

I know many different friends and associates who’ve 

had various publicity problems created by students, 

employees, and even family members. Even those with 

the most conservative environments may experience 

unexpected negative publicity brought on through no 

fault of their own. 

How do you avoid falling victim yourself? 

1. Establish your reputation in your community on 

your own terms. Become very active in supporting 

local charities, churches, schools, and community 

events. Become very public in your community outreach 

and contribution. 

2. Establish a no-tolerance policy for any and all 

instances of sexual impropriety among staff and 

students. Have a clearly written no-fraternization 

policy for staff with students. Clearly define what’s 

appropriate behavior within your school. 

3. There’s no such thing as being too conservative when 

dealing with other people’s children. Carefully monitor 

everything from how your staff dresses in and 

out of the school, to their online posts, and conversations 

held in your school and around students. 

4. Run background checks and carefully evaluate any 

and all potential staff members. 

5. Implement video monitoring and recording in all 

public areas of your school. 

Ultimately, if and when a crisis hits... 

Consult me before doing anything–or, at the very 

least, get very high-quality advice from someone who’s an 

expert in this field. 

Like I said, I’ve been there, 

done that with just about 

anything you can imagine in 

our industry. In 30 years I’ve 

managed to never have any 

significant negative publicity 

for my schools, but it doesn’t 

mean that staff or students 

have never behaved stupidly. 

I’ve always dealt with it quickly and, yes, brutally. I have 

always maintained a little- or no-tolerance policy. And, 

frankly, have been so actively involved in the community 

that I had earned the benefit of the doubt ahead of time. 

There’s a very specific method to be used for handling 

bad publicity. There are MANY ways to make it worse, 

not better. Be careful if a crisis hits. 

Another lesson about some other high-profile 

“meltdowns.” 

There’s an important lesson to learn. You can seriously 

shoot yourself in the foot by giving in to impulses and 

desires that you know you shouldn’t. In all things, be 

impeccable in your behavior. Ultimately pause and 

think about any and all actions that you take–before you 

take them. The rule of thumb I’ve heard many times is to 

never do anything that you wouldn’t want to hit the headlines 

of your daily paper. In the age of the Internet, it’s an 

even-better admonition since it takes about 30 seconds 

for negative news—real or imagined—about you to travel 

worldwide. 

Clearly, that admonition applies to all areas of your 

life. Be very careful about what you Tweet, what photos 

you post on Facebook, and how you treat any- and everyone 

you interact with. While none of us are perfect, pause 

and think about your actions ahead of time, and realize 

that what seems like a good idea at the time can come back 

to haunt you and torpedo your career. The higher on the 

ladder you climb, the more likely any indiscretion will 

come back to haunt you. 


After School Excellence 

How a Martial Arts School Can 

Earn over $1.5 Million a Year 

CHIEF MASTER 

MIKE BUGG is an 

8th degree black 

belt and the owner 

of a 1.5 million-peryear 

location, with 

one of the largest 

after school and 

summer camp 

programs in the 

country. 

➽Take one giant step into the future. 

In the year 2000, an aspiring young instructor opened 

his martial arts school after several years of training 

in instruction and business under his master. We’ll call 

him Instructor B. He grew up in a very poor family of 16 

children, and he had been working as a prison guard, so 

owning a martial arts school offered him quite a different 

opportunity to change his life. 

He had a respectable start, earning about $6,500 

a month by the end of his first year. Then his master 

recommended he start an after school program with 

summer camp. He was not enthusiastic, because they 

had tried an after school program at his master’s school 

several years prior and it did not go well. It cost too much 

time, too much energy, and too much money for very 

little return. They closed down the program in a couple 

of months. 

This time, they hoped it would be different because 

they had guidance from the AMSkids program. They had 

a Starter Kit with advice on what to do and what NOT to 

do, and they had expert business development consultants 

to advise them. 

By the end of his second year, he was averaging 

$22,000.00 a month, effectively tripling his income, 

thanks to AMSkids. He was able to buy himself 

a Corvette and a new house for his mother. Most people 

would be happy with this increase, but Instructor B was 

just getting started. 

He continued to expand his program, and had to build 

his own larger building to accommodate all the new 

students. Now, his summer camp alone earns over a 

quarter of a million a year, and his school’s annual 

income is well over a million and a half. And that 

instructor was me. 

How about you? Can your school earn a $1.5 million 

a year? 

The AMSkids Program of after school martial arts 

with summer camp can change your future, just like it did 

for me. The Starter Kit will show you what to do and when 

to do it. The AMS marketing consultants will coach you to 

avoid common, costly mistakes. The monthly support will 

give you day-by-day, hour-by-hour activities for the kids. 

You get everything you need. 

Call 1-800-275-1600 to take the one giant step 

that can change your school’s financial future. 

Just for calling, we’ll send you our popular in-depth report, 

“The Top 10 Ways to Create Win/Win Relationships 

with your School System,” valued at $197.00. 


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Have Your School, Organization, 

Accomplishment or Event Featured in 

Martial Arts World News Magazine! 

As professional martial arts school owners and 

instructors, it’s important that we stay up to date with 

the latest tools, tactics, and strategies for operating a 

successful martial arts school or organization. 

We here at Martial Arts World News Magazine are 

on an unstoppable mission to help our industry grow, 

and one of the best ways to do that is by sharing 

“what’s working” and what’s not. 

So, we want to feature schools, school owners, 

instructors, organizations, students, and industry 

contributors that might have a story our readers would 

find valuable! 

No story is too small or too big for consideration so 

long as there is value to our readers. 

• One of your students 

overcame great obstacles 

to achieve their Black Belt? 

Awesome! 

• You’ve opened a new 

location? We’d love to hear 

about it! 

• Your martial arts association 

just set a new record? Great! 

Send us some information! 


Send your Story Idea to us Email Editor@MartialArtsWorldNews.com 

Or Contact us at: 407-895-1996

the 

like a champ 

experience 

breaking 

kicking 

training 

leadership 

C H I P T O W N S E N D 

14x ISKA World Champion, Multiple World Record Holder 

"I knew Break Like a Champ could really help our school. We 

had been doing several things incorrectly in regards to 

breaking, with material selection and holding techniques. 

BLAC has made such a huge difference in our school! In a few 

months, we will have made back what we spent just by being 

associated with BLAC! I really believe BLAC will add 

tremendous value to any school!" 

-Chance Burleson, owner Chance Legends Dojo 

h a m p i o n p a c k a g e 

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1 Hour - Beginner Level Class 

- Basic Kicks 

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1 Hour - Intermediate/Advance Level Class 

- Flowing Kick Combos 

- Basic Reverses/Spin Kicks 

- Boxing/Kick Combos 

1 Hour - Leadership Team & Instructor 

Basic Training 

l t i m a t e p a c k a g e 

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Champion Package, PLUS 

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Message me for booking 

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"It doesn't matter the size of your school, the demographics or 

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of running a successful martial arts school!" 

-Justin Cuellar, Owner of Atalla County Martial Arts

Tactical Self-defense 

What Do the Masses Think of 

Our Classes? 

GRANDMASTER 

TOM PATIRE, 

is known as 

“America’s Leading 

Personal Safety 

Expert” and has 

appeared on Good 

Morning America, 

The CBS Morning 

Show, The Colbert 

Report, Montel, 

plus in mainstream 

publications such 

as Family Circle, 

Redbook, Fortune 

Magazine, and The 

Wall Street Journal. 

He has written 

several books 

and has personal 

safety programs 

that can be 

incorporated into 

your martial arts 

school, available at 

TomPatire.com. 

➽One of the biggest topics I covered in the 

research for my new Training For Life book was, 

“Why don’t adults attend martial arts classes?” 

Statistics prove that the number of kids-toadults 

is better than six-to-one, and with many 

schools that open and shut down so frequently, 

the numbers are probably much higher. Now, 

instead of just polling people, I decided that the 

best way to get feedback from the adults is to 

tour the United States and offer a free seminar 

to people based on educating them on personal 

protection. Topics covered in my talk were 

self-defense devices, martial arts in general, 

self-defense techniques 

taught to the public, and 

why the majority of people 

do not attend martial 

arts schools. Most of our 

events were predominantly 

women of ages 12 to 80, 

and averaged a little over 

400 people at each event. 

Once I broke the ice with the 

people and gave them a comfort 

zone, I gathered a few of their 

reasons as to why they do not go 

to martial art schools. First, many believed it was too hard 

and they could not do it. People see the martial arts as high 

flying kicks and deadly take-out maneuvers, and then 

they look at themselves and say, “I can’t do that.” Others 

stated that they have preexisting conditions like asthma, 

bad backs, knee problems and learning disabilities. To 

these people, we in the martial arts as a whole do not offer 

programs that can work within their health problems, or 

design a program that can be compatible with their bodies. 

Why? Because it is easier to train the mainstream students 

that come into our schools, that take what we have as our 

base curriculum. 

The rumor is that it doesn’t work on the street or in a 

real-world environment. Backed by statistical studies and 

people who trash the martial arts, this has become one 

of the biggest negatives we have to face as a school owner. 

We, inside our own profession, don’t help the cause by 

trashing each others’ style, or going on the internet like 

immature children and making fun of other systems. 

The public looks for a reason to sway them either way, and 

when they read this jealous junk, they decide not to train 

at all, thus shrinking our market. 

Another reason is that it’s too expensive, and like in 

any business, you get what you pay for. Contracts roping 

people in with no escape clause or any professional courtesies 

gives us negative press when disgruntled customers 

leave our schools. Now, I don’t agree we should give all of 

the money back, or let them out of their contract if we did 

what was expected of us, but I do agree that if there is a 

compromise, that will give you 

better press than sending a collection 

agency after them. 

The next comment was 

expected: “I hate the whole 

environment.” In different 

sports, uniforms are worn, in 

places of business, uniforms are 

worn, and in the martial arts, 

uniforms are worn. Whether 

they are traditional, sporting, or 

combative, they are still school 

dress wear, and that in itself 

gives the school a more professional look. As far as the bowing, 

the regiment, and the discipline, that is what the arts 

are based on. People in many instances are linear and have 

no clue on how many different systems are out there, and 

how many different versions of teachers there are. So, it is 

our job as a teacher to educate these people by using quality 

brochures that show all of the different aspects of what we 

teach; otherwise, we will just fall into the category of guys 

that people say teach in pajamas and walk around barefoot. 

Those are some of the comments, and there are many 

more, but at least we know what many are thinking. 

Remember, I am only the messenger, but I am a soldier 

in the martial arts, no different than you, trying to get 

the people into the school to open their eyes and learn 

something that, one day, may save their life or that of a 

loved one. 


Complete Martial Arts Concepts 

Master Teacher 

Food for Thought for Leaders, Athletes, Coaches, and Parents. 

PROFESSOR 

WILLIE “THE 

BAM” JOHNSON 



seven-time 

sport karate and 

kung-fu world 

champion. He has 

appeared in four 

movies, 16 plays, 

and 11 television 

shows. He is 

also the national 

spokesperson for 

the Stronger than 

Drugs Foundation 

and the Champions 

Against Drugs. 

What is a Master Teacher? 

A student for life, forever learning to improve oneself from 

the inside out through seminars, workouts, meditation, 

audio CDs, DVDs, books, the internet, workshops, coaching, 

and more. A master teacher is a humble person, yet not 

weak; a proud person, yet not bashful; and a follower of principles, 

not personalities. Every day is about earning your 

way from no belt to white belt: The art of surrendering to 

win by uniting with the universal flow. It requires an acceptance 

of all things you cannot change, the courage to change 

those you can, and the wisdom to know the difference. 

Some Martial Athlete Concepts 

In any sport, regardless of how much talent you have, at 

some point in your competitive career you will come to a 

crossroad that will make or break you. I call them “polo 

tricks” and to me, they are anything that goes against the 

rules to gain favor or to surprise another, or even make their 

road harder out of envy, race, or sex. If you are no threat, this 

will never affect you; but with talent and the will and desire 

to dethrone the champ, this is your number one obstacle. 

Once you learn to adjust, flow, understand the game and 

do it for a bigger cause, you won’t be stopped: You cannot 

be stopped, even if you lose in your field but succeed in 

another! You earn a higher prize that cannot be taken away. 

Parent Coaches 

The one thing every promoter, coach, competitor, and 

even fans hate are parents that don’t follow the rules. 

This problem is so bad that elite athletes stay out of 

coaching future elite athletes. Parents who have never 

been through the grind of that particular sport often 

don’t know how to stay in their lane. Things they say and 

do for their own comfort and support just make things 

twice as hard for their kids. Athletic performances are 

based on just that: Athletic performances. When parents 

break the rules, it hurts the sport, sets a bad tone for the 

team, and takes the focus off the ultimate goal, which 

is to develop character under pressure. As a parent, I 

know first-hand that I need to stay back out the way and 

let the coach do his or her job. It is hard to control these 

emotions, but we must . . . if not, who will our kids have 

to turn to outside that sport? We should never badmouth 

the coach, the team, or the sport to our kids. It should be, 

“Yes, Ma’am,” or, “No, Sir, Coach Carter.” 

Stronger than Drugs 

It is all about paying it forward and passing it on. The 

greatest thing we can teach our kids is how to pay it forward 

and pass it on. 


The Millionaire Smarts Coach 

Why a Coaching Program Can Make 

You Rich in All Parts of Your Life 

Part 1: Choice, Not Chance Determines Your Destiny 

LEE MILTEER 

is an Intuitive 

Business Coach, 

award-winning 

professional 

speaker, and T.V. 

personality who 

has counseled 

and trained over 

a million people 

throughout her 

career. Lee is 

Stephen Oliver’s 


Wealth Mastery’s 

Millionaire Smarts 

Coach and is also a 

best-selling author 

of educational 

resources. 

➽Remember when you were a kid, and you 

used to dream about a time that you would be 

in charge of your destiny, and nothing could 

stop you from being exactly what you wanted 

to be? Now, as an adult, you have the authority 

you wished for as a child, but things aren’t 

going the way you had planned. Does your life 

seem to be all work and no play? Do you feel 

uneasy about your future or anxious about 

your financial security? Have you given up your 

hopes and dreams without realizing it? Are 

you not getting the sense of gratification that 

you had hoped for? For 

many of us, the dream 

of a great life has somehow 

faded away. 

Within each of us lies a 

massive amount of potential. 

We all have dreams and the 

desire to live the good life, but 

here’s the problem: How do 

we do that? Just wanting to 

be successful doesn’t always 

mean we can find our way 

alone to achieve our dreams. 

Success experts believe human beings only use five to 15 

percent of our natural potential. That means we have as 

much as 85% more potential within ourselves to manifest 

the life and financial security that we want. 

Most people talk about what they want, but only a 

small number of people actually take action to make their 

dreams become a reality. The truth of life is that if you 

don’t take action, you will not achieve exactly what you 

want in life. 

As a professional coach for the last 25 years, I can 

personally share with you that to be able to utilize that 

85% potential, you need a mentor or a coach to accelerate 

your progress by providing focus and awareness of how to 

use your life energy. As Woodrow Wilson once said, “I not 

only use all the brains I have, but all the brains I can borrow 

from others.” I will share some wisdom from many 

of the most successful people that I have studied over the 

last 25 years to give you new perspectives and resources to 

make your life easier and more fun. 

We have five types of life energy: Mental, physical, 

emotional, spiritual, and financial. How you spend your 

life energy determines what outcomes you get in life. To 

change your life, you must use your life energy in an effective 

and efficient manner. In my coaching sessions, I will 

provide you with proven success principles and a holistic 

approach to assist you in breaking past any mental and 

emotional blocks to reaching your 

personal and professional goals. 

As your personal mentor, it’s 

my job to assist you in producing 

extraordinary results in your 

life, and as an entrepreneur. The 

purpose of my Coaching Program 

is to assist you in transforming 

the QUALITY of your life in 

all areas. Our goal is to be happy 

throughout the journey—not just 

go for a destination of money 

or wealth. By using the proven 

techniques I am going to share with you, you will improve 

your professional performance and enhance the quality 

of your personal life. My goal is to give you solutions to 

build a solid foundation so that your greatest potentials 

for learning, achievement, and success can be utilized. 

This is what I call your “Intellectual Capital.” 

I will help you determine where you want to go in the 

future. I will help you determine how to create intentions, 

choices, and actions that will activate the remaining 85% 

of natural talent and potential within you that is just 

waiting to be used. 

Free Copy of Two of Stephen’s Books and a Free 

Online Seminary with Lee Milteer: 

www.MartialArtsWealth.com 


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Budo Philosophy 

Reflections: 

Haiku and Other Songbirds 

SHIDOSHI 

ALFREDO TUCCI 

is the CEO and 

General Manager 

of the Budo 

International 

Publishing 

Company, a 

leading publisher 

in the martial arts 

with over 35 years 

in the industry. 

He is also author 

of several books: 

The Immaterial 

Dimension, The 

Way of the Warrior, 

and The Spirit. He 

currently lives in 

Valencia, Spain. 

➽To what extent can we control the nature of 

people or things? 

The river can be channeled, yes, and with great effort! 

But sooner or later, the water will get into the sea. Any 

artifice generates risks, because when the water contained 

in a reservoir is suddenly released, it generates a destructive 

wave… or electricity in a turbine! 

Nature, nonetheless, 

always prevails, and all we 

can do is defer it; modulate 

it. Any attempt of absolute 

control sooner or later 

generates an absolute lack 

of control. 

“You cannot stem the 

tide,” reads the saying, and 

so, the great forces of life, 

evolution, and fate always 

sneak through each and 

every gate we can establish. 

Sobriety is neither an 

antidote, nor an impregnable 

bastion, but it’s an 

equalizer of disasters. Likewise, reflection will not prevent 

us from swallowing each and every bitter pill, but it will 

allow us to learn from them, and maybe, if only at times, 

will let us break the destructive cycle of the snake biting its 

own tail; of the broken record repeating again and again 

the same mistake … But evolution is also passing peacefully 

to the following one, without fear, and yes, with illusion, 

because however much illusion is a deception, it’s “our deception,” 

and therefore the indispensable instrument with 

which our nature endowed us to move forward; the carrot 

is as necessary as the stick for the donkey to walk. 

Where is the limit of responsibility with oneself 

and with others? 

The Master has no choice but to intervene. When? 

Every system; every nature; every context, whether 

anthropological, historical or social, creates its premises. 

If we take freedom as a great premise, everything will 

be reduced to a reflex action of our natures (that of the 

Master, of the student, in their contexts). 

Everything is a matter of degree. There are teachers 

who decide to do, others to make do, and still others who 

take advantage of the appropriate circumstances so that 

events occur, that evolution acts, that the major destiny of 

each student can find its place. 

Everyone here, as usual, will act according to his or 

her nature, the mixture of 

both will pay off with its 

mistakes and agreements. 

What would be considered 

wrong? 

From a certain point of 

view there are some points 

to think about: What, instead 

of opening prospects, 

closes them? What, instead 

of modeling, amputates? 

What, instead of pruning, 

ends in cut? What only removes 

the excess and forgets 

about supplying what is 

missing? What treats with 

excessive rigor what should be treated with compassion? 

And what, on the contrary, (beyond the Master’s nature 

or convenience) treats with disdain the unforgivable? And 

that, like most things, is a Variable border. 

We return to the natures, we return to the particular, 

we return to the context. 

You cannot tame a thoroughbred like a Percheron, or a 

Percheron like a thoroughbred. Is the taming you learned 

the right one for that horse? 

“Each bull has his own fight,” but is it necessary to 

fight every bull that comes out from the bullpen’s door? 

Sometimes not to do is much more than to do. 

Above all, particular, larger values act, greater forces 

are imposed; we are all a tiny part of other titanic ones. 

We can only find the way in the narrow hallway of our 

destinies, one millimeter to the left ... two to the right ... 

assume our own destiny with delight. If playing cards and 

losing is a pleasure, what will it be to win? 

Well, my friend ... That’s talking to God! 


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Pro Shop Power 

12 Tips For Success: 

Proven Business Practices for Your School 

BRANDON KIM 

is the President 

of Vision Martial 

Arts Supply, Los 

Angeles Branch, 

who helps school 

owners all over the 

U.S. maximize their 

retail sales and 

drive more revenue 

into their schools. 

➽This September, I have for you 13 tips for 

success; they are summarized tips from successful 

business owners from all around the 

country. Take time to apply them to operating 

your martial arts school—you’ll be glad you did! 

1. Disagreements can be good for a business! 

A pointed discussion can be good for a business; it gets 

people thinking. When trying to grow your school, you 

may disagree during brainstorming sessions. Turn that 

disagreement into an even better plan for success. 

2. No matter how high you rise, keep doing the 

grunt work. That is not to say fill your day with it, but if 

it needs to be done, then do it. You are leading by example. 

For years, Charlie Valluzzo, owner of over 50 McDonald’s 

stores, greeted customers at lunchtime by saying, “Welcome 

to McDonald’s. Can I take your order?” It inspires 

your staff to know that you’ll do anything to make your 

school a better place, and they will, too. Also, you’ll stay in 

touch with your roots. 

3. Losing a customer doesn’t have to be the end 

of the world if you learn something. If you take the 

time to understand why a student left, you’ll know what 

your problem areas are and be able to improve upon them 

next time, or prevent the problem before it happens. 

4. Pay beyond minimum wage. Think of it like 

this: Minimum wage equals minimum passion. Martial 

artists are people of great passion and depth; pay your 

employees for that commitment. 

5. Staff meetings are NOT a waste of time. During 

the always-on-the-go ’80s and dot-com ’90s, staff 

meetings fell out of fashion for many companies. Some 

managers held them in hallways to keep them short. Others 

swore by the standing room only sort, where decision 

makers got together without chairs so the meetings lasted 

only minutes. The fact is that staff meetings are important, 

and having them weekly is best. Remember, staff 

meetings foster communication and problem solving. 

6. Support the companies you’d like to have as 

customers. Support companies you can work with like 

health food stores, or even companies that will trade you 

discounts and distribute your literature to help their 

employees. Remember, a company who wants healthy 

employees is a great partner for a martial arts school! 

7. Take note of the little things you’re doing or 

using and always see if there is a better method 

or better material. Taking in the less obvious aspects, 

business can bring about innovation and reduced expenses. 

For example: Installing tile in your bathrooms 

and changing areas is cheaper than carpeting in the long 

run. Buying an expensive heavy-duty mop is much more 

cost-effective than ten cheap ones, because it saves a little 

money and lots of labor. 

8. When others are giving up, look for hidden 

opportunity. If other schools nearby you are closing, 

look for opportunities like having their students join your 

school, or even find out why they closed. 

9. When hiring support personnel, given the 

choice between a singular superstar and a team 

player, hire the one who’s team-oriented. A team 

player will take more ownership and help your school 

grow. You are more likely to lose the superstar to their 

goals or to a higher-profile position. In the world of martial 

arts, they can break from your school and take your 

students right from under your nose. 

10. Write down your priorities on a regular basis. 

This helps you remember and rearrange your priorities 

(remember, what was #2 yesterday might be #7 today). 

You won’t forget an appointment with a potential student 

or Grandmaster if it’s written down. In the end, it doesn’t 

have to be complicated, or even on a device; plain, readable 

handwriting works just fine. 

11. You can’t grow it alone. You have to have support. 

The worst thing you can do is to build a business and 

not have people with you, because your growth will be 

dramatically limited. Make staff members your partners 

by paying them well, promoting from within, and taking 

care of them. Remember, organizations are made of 

people and you can’t have ten branch locations without a 

team of people to operate those locations—so groom your 

people. No man is an island. 

12. Your competition isn’t who you think it 

is. If you own a Taekwondo school, it’s not the Kung Fu 

school down the street; instead, it’s the gym promoting 

health and fitness—the same as you are. Take a broader 

view of who you’re competing against and you’ll be 

more prepared. 


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MIND MASTERY 

Bring Focus to Your 

Surroundings 

GRANDMASTER 

JESSIE BOWEN 

is president of 

Karate International 

of Durham, Inc., 

a member of the 

American Martial 

Arts Association 

Sport Karate 

League and Hall 

of Fame, and has 

been a member of 

the Duke University 

P.E. Staff for over 

25 years. He is the 

author of Zen Mind- 

Body Mindfulness 

Meditation and 

Zen Mind-Body 

Mindfulness 

Meditation for 

Martial Arts, as well 

as several other 

books, programs, 

and audio CDs on 

meditation and 

success training. 

➽Take a good, long look around you. Are the 

people you hang out with clear-minded gogetters, 

or have you surrounded yourself with 

what are called “space cadets”—people who 

float through a muddled life with no sense of 

direction? If you have space cadets in your 

life, then let them go and find people who are 

grounded in reality. 

Sadly, you may have a significant other who is in 

the same ballpark as your friends. When you come to 

that realization, it's time to also do some work on your 

relationship, because both of you need to be committed to 

achieving certain things in your lives. While you attempt 

to thrive, you cannot let your significant other pull you 

down and apart. 

When you are single, it is not so hard to look at your 

life and decide what to eliminate. Having a significant 

other will be more of a challenge. Don’t turn the other 

way; you must move forward. The television shows you 

watch, for example, might be hindering your clarity. 

Reality shows are very rarely based in reality. If you must 

watch television, pick something that stimulates your 

mind, gets you thinking. The same thing goes for the 

music you listen to and the books you read. An occasional 

thriller is fine, but a steady diet of thrillers, paranormal 

romance, or biographies of movie stars will only hurt you 

in the end. Pick some nonfiction books that will help you 

achieve clarity, goals, and self-development overall. 

When you watch some educational television, make 

sure that your snacks are healthy. Drink water and eat 

fruit or nuts. Your overall diet has a big bearing on whether 

you can achieve clarity. When you are buzzed on caffeine 

from soda or way too much coffee, not only will your 

heart race, but your thinking will be all over the place. 

Visualization and clarity go hand in hand. When you 

take time to visualize the life you desire, everything will 

come into focus. When you are building muscle, the best 

way to do it is to lift the weight, hold it for a moment, and 

then gently ease it back down. The holding pattern will 

create a vibration in your body. You will feel the energy 

and slowly lowering the weight makes your muscle work 

harder. You can take the same principle and apply it to 

achieving clarity. Take time each day to sit quietly and visualize 

everything in your life the way you want them to be 

right at that moment. Really feel it throughout your body. 

As you do this each day, you are building the muscle of clarity. 

Your clarity will get stronger and stronger each day, and 

those 90-day goals will be very clear and attainable to you. 

You now have a good understanding of what clarity is. 

It is essential that you act on what you have just read and 

not let the idea of gaining clarity sit and gather dust in the 

hard drive of your mind. Remember that clarity depends 

on you and your choices, so if you are allowing others to 

choose your goals, and just acting like a plastic bottle bobbing 

around in the ocean ... who knows where you will end 

up? Act today! 


Master the Basics 

How to Get the Most out of 

Your Next Belt Test 

MASTER 

TINA BANE 


master instructor 

and owner of a 

Top Ten martial 

arts school with 

successful after 

school and summer 

camp programs. 

➽Belt testing is one of the hallmarks of the 

martial arts that set them apart from other exercise 

and activity programs. It is an important 

key to student retention and a fundamental 

means of teaching some of our most effective 

life lessons. However, it is also one of the most 

effective tools we have to promote our schools 

and help them grow. 

Do you know how to get at least five new students per 

month from belt tests? It’s fairly easy, if you know how. 

Test every seven weeks. 

Each student will only be qualified to test every other 

cycle, making it about three months between tests for each 

student; but by holding a test more often, you decrease the 

number of students testing, making it easier to manage for 

the staff and more personal for the students. Plus, you average 

your income much better if you charge a test fee (we don’t). 

Gather a crowd. 

Each student must bring at least five friends or family 

members to witness their test. These witnesses help the 

student learn to perform well under (emotional) pressure 

and provide a market of potential new students. 

Keep a dual focus. 

Whatever you say during the test, and whatever you 

ask the students to do, have the audience in mind. Take a 

few extra moments to explain to the audience what they 

are seeing – what the students are doing, and why they are 

doing it. 

Emphasize the benefits of martial arts training. 

Having students stand up and recite some of the 

improvements they have made because of the martial 

arts not only serves to increase retention by reminding 

them of the value of your classes, it also serves to encourage 

the audience members to enroll when they hear the 

great results their own friends and family members have 

achieved. 

Give a Trial Lesson. 

Every belt test should contain an exhibition, and part 

of that exhibition should be an audience participation segment 

of competitions and a quick mini-class. 

Make a special offer. 

Everyone who attends the test should receive at least a 

FREE week of classes. 

When you have a large crowd, impress upon them the 

value of training at your school as evidenced by student 

testimonials. Give them a chance to feel the fun of training, 

and then make them an offer they can’t refuse. You 

will easily get at least five new students per test. 


Join Our New 

Martial Arts Professional 

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Instructional Excellence 

Is Your Instruction 

Physically Fit? 

GRANDMASTER 

TIM MCCARTHY 



is a martial arts 

educator with a 

master’s degree in 

education. He has 

been instrumental 

in developing two 

industry-changing 

programs, plus 

has directed and 

been featured in 

hundreds of martial 

arts videos and 

webinars. 

➽You may think this is a 

silly question because martial 

arts training is one of the 

best physical fitness programs 

ever created by man, 

so OF COURSE martial arts 

instruction leads to physical 

fitness. What I want to suggest 

is that physical fitness 

goes more than skin-deep, 

and even more than muscledeep. 

Students who come to your 

classes should get stronger. That 

means you must put them through 

some anaerobic exercise to develop 

explosive power in their techniques. 

Students should also get into better shape. That means 

you must put them through some aerobic exercise to 

develop their oxygen uptake and endurance. 

Students should get more flexible in your classes. That 

means you must encourage them to stretch their limits by 

stretching and by kicking higher. 

My guess is that so far, you are batting 1,000. Martial 

arts training is better than running, weight lifting, and 

even yoga because it incorporates all three areas of fitness 

in a single program. 

Now, let’s take it to the next level: Do your students 

exercise their internal organs along with their muscles? 

Health involves more than just strong muscles; without 

healthy organs, you will just end up a good-looking corpse. 

Internal health is really more important than the external 

appearance of health. Do you practice various forms of 

Power Breathing in class? 

Do your overweight students get slimmer and trimmer 

due to your instruction? I don’t mean just a few 

success stories, I mean the average student. Do you help 

them eat and drink better by providing information on 

healthy and unhealthy foods? Do you provide simple, 

effective weight loss advice? Do you provide regular advice 

on eating your way to better health even for those who are 

not overweight? 

Are your students well-rested? So many of us push our 

students to achieve more and more, that we sometimes 

forget that they also need to rest and recuperate. Exercise 

stimulates your body to rebuild itself stronger, but unless 

you get enough rest, it will never get the chance to rebuild. 

Many intense athletes get so caught up in the “tear down” 

phase of growth that they over-train themselves and actually 

get weaker instead of stronger (and sometimes injure 

themselves). 

Finally, are your students getting positive mental 

training? I know, I’m supposed to be talking about physical 

fitness, but without a positive mental attitude you 

cannot put your heart into your workouts. What good is 

it to be able to break six boards with a side kick if you feel 

depressed all the time? It would be more valuable to break 

your bad habit of depressive thoughts. 

Physical fitness for the individual is not as easy as 

looking at someone’s waistline. There is a lot more to 

physical health than meets the eye. Likewise, the physical 

fitness of your classroom instruction is not so easy as 

looking at the amount of sweat on your student’s uniforms. 

I recommend you look deeper into their whole 

health needs, and provide bigger and better instruction. 


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Tools & Tactics 

How to Lose Respect 

in One Lesson 

AMBER LOGAN 

is a martial 

arts business 

development 

consultant with 

a background 

in multiple sales 

disciplines, event 

promotion, and is 

an active student of 

the martial arts. 

➽If you want to lose the respect of your students, 

here’s how to do it, and do it quickly: Act like a bill 

collector instead of a martial arts instructor. 

Most of the martial arts masters I speak with on a daily 

basis became professional instructors because they wanted 

to share with others the benefits they had received from 

practicing the martial arts. They remember the close bond 

they had with their own master, and the impact he had on 

their lives. They hope they can earn that kind of respect from 

their own students and have a similar effect on their lives. 

They did not open a martial arts school so that they 

could chase after people for money—that just wasn’t part 

of the game plan. 

Unfortunately, things happen. The primary income 

of a martial arts school is the tuition students pay for 

instruction, and that tuition is usually paid over time in 

monthly payments. Not everyone will remember to pay 

on time. Some people will have accidents or other unforeseen 

expenses and won't want to pay for a month or two. 

At that point, what can you do? 

Here’s a little secret: The right answer is NOT to become 

the bill collector and ask the students for the money 

they owe you. The right answer is also NOT to ask your 

spouse or a staff member to ask the student for money. 

Both of these solutions create more problems than they 

solve, because they create an adversarial relationship 

between the student and the school. 

Fortunately, the right answer is also just one easy step: 

Hire a professional tuition billing service from the beginning 

to take all those headaches away. You can then take 

all the time you and your staff currently spend on sending 

late notices, calling students on the phone, and dealing 

with frustrated parents in person, and use that time to 

recruit new students. Every hour you spend collecting 

tuition could be invested in recruiting new students who 

are worth thousands in additional income. When you try 

handling your billing in-house, you save a nickel and miss 

out on making dollars. It’s just not worth it. 

Professional companies also provide additional professional 

services like accounting. Whenever you want to 

know who has paid and who is late, you can get up-to-date 

reports online any time. The best companies also offer 

other valuable services like marketing materials, management 

assistance, and consulting. 

If you or any member of your staff is wasting time 

and ruining your reputation by chasing after students 

for money, I recommend trading in your headaches for 

extra time to enroll new students and earn new income. 

Call the professionals at AMS at 1-800-275-1600 to 

preserve your dignity and the good reputation of 

your school. AMS is your one-stop shop for martial arts 

school owners. We do it all so you don’t have to. 


Martial Arts Philosophy 

The Day I Was Saved by 

Grand Master Jhoon Rhee 

SENSEI 

GARY LEE, 

the American 

Samurai, is a 9th 

Dan black belt, 

a USA Karate 

Federation gold 

medalist, winner 

of five Super 

Grand National 

Titles, a featured 

actor in the movie 

Sidekicks, and 

is the founder of 

the National Sport 

Karate Museum. 

When Grandmaster Jhoon Rhee heard of my endeavor 

with the Sports Karate Museum almost 20 years 

ago, he sent me personal, autographed pictures with 

him, Bruce Lee, Allen Steen, and Jeff W. Smith, along 

with his statements and articles he has blessed us with 

over the years, and he signed a personal note blessing 

the project. 

However, his friendship goes much deeper than that! 

Super Grands, Hollywood, C.A., 1994 

I am backstage, and I am the Master of Ceremonies 

for the Super Grands, and I am with Scott Hogarth from 

Canada. All of a sudden, there is a small disturbance by 

the back curtain and I recognize that we have a special 

surprise visitor. It is Grandmaster Jhoon Rhee. The problem 

is, the security guard will not let Grandmaster Rhee 

come in, and he is being very rude, and I’m sure he has no 

idea who Grand Master Rhee is. 

I get up and ask the security guard to let him through. 

He is even ruder, and then he grabs my shoulder. Without 

hesitation, I lock my arm around him and I drop him. I do 

not hit him, just sweep him to the ground and embarrass 

him a little. 

I take Grandmaster Rhee’s hand and arm and walk 

him backstage. As we are walking—really, we are shooting 

down the hallway—I share with him that I will be in so 

much trouble with Boice Lydell, the producer, because I 

took down one of his security guards! 

Grandmaster Rhee says, “Gary-san,” my little friend, 

“I will go on stage and share a couple of stories and take 

care of it. Trust Me, Gary-san.” 

I did trust him and he kept his word. What he shared 

saved my hide with Boice Lydell. Grandmaster Rhee 

performed 100 push-ups in one minute, he did a side kick 

out to the side of his body with a glass of water on his head, 

staying perfectly balanced, and he told stories of grandeur, 

and then he blessed the tournament. 

What a blessing and a great man he was. 


57 

40, 93 

98 

A Touch of Zen 

AtouchOfZen.com 

ATLAS Pro 


Action Hero Photos 

ActionHeroPhotos.com 

ADVERTISER INDEX 

83 Kids Point MMA 

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53 Kovar Systems 

KovarSytems.com/success 

59 Lee Milteer 

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81 Action Mega Weekend 

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11 Amazing Martial Arts Websites 

AmazingMartialArtsWebsites.com 

85 Martial Arts World News 


19, 66, AMS Billing 

100 OurAMS.com 

33, 51 MA Biz Academy 

MaBizAcademy.com/Marketing 

95 Martial Arts History Museum 

MaMuseum.com 

82 Otomix 

otomix.com 

98 Sport Karate Museum 

SportKarateMuseumArchives.com 

59, 73 

AMS Kids 

OurAMS.com/Summer 

35 Stephen K. Hayes - To-Shin Do 

NinjaSelfDefense.com 

24 Black Belt Principles 

BlackBeltPrinciples.com 

75 Break Like a Champ 

TeamChipTKD.com 

79 Budo International Magazine 

BudoInternational.com 

95 Dragonfest Expo 

DragonFest.com 

71 Extraordinary Marketing 

ExtraOrdinaryMarketing.com 

17 Karen Eden 

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45 Think Tank 


69 Tom Patire 

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3 Vision 

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15 Warrior Defense Lab 

TheEvolutionOfKrav.com 

87 Warrior Krav Maga 

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34, 65 Grandmaster Y. K. Kim 

YkKim.com 

62 Kick Start Kids 

KickStartKids.org 


TOOL 

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VISIT OURAMS.COM CALL 1-800-275-1600

Martial Arts World News Magazine - Volume 19 | Issue 4

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