EDM Sustainable Business 2022

Info

NEW GORE-TEX PRODUCTS WITH e PE MEMBRANE CONSUMER END USES GENERAL OUTDOOR LIFESTYLE SNOW SPORTS PRODUCTS AVAILABLE AUTUMN/WINTER 2022 Discover more gore-tex.com/sustainability © 2022 W. L. Gore & Associates GmbH. GORE-TEX, GUARANTEED TO KEEP YOU DRY, GORE and designs are trademarks of W. L. Gore & Associates
Editorial Look, we f****d up. The sad truth: humanity is not invincible, but vulnerable beyond all measure. According to the activist group Avaaz, we have roughly eight years left to lower our CO 2 emissions by 50 percent, stop species extinction and prevent complete ecological collapse. EDM Publications sees it as its mission to provide its readers with the best possible information and tools they need to become part of the change in the 2020s. This Sustainable Business Special is a first step, even if we can only scratch the surface of an extremely complex topic that ranges from diversity, labor and social aspects to CO 2 reduction, circular economy and logistics, the decoupling of growth and resources, and the general change in consumption and the associated mindset, leading to the essential question: “How do we want to live?” In this special issue, we give a forum to people who are experts in their field, but also to those who took the threat seriously and took action at a very early stage, long before “sustainability” and “business with purpose” were on everyone’s lips and in corporate press rooms. Today, Gen-Z consumers expect no-bullshit marketing from companies - and brands are responding. A new “honest, not perfect” attitude is emerging among communications teams, addressing the fact that failure is part of the process. The Dutch eyewear brand Ace & Tate even dared to title its blog post about the company’s sustainability efforts with a brutal “look, we f****d up” and address the mistakes made along the way. We will need this radical transparency and honesty in the decades to come as we will all make mistakes as we try our best. Not only do we share one planet, we share responsibility. In our case, this means the responsibility to observe, assess and inform. With this first Sustainable Business Special, we hope to make a small contribution to the considerations and actions to be taken by you, the decision makers. Your EDM publishing team. Content 1 Editorial3 2 The Elephant in the Executive Suite4 3 Sustainability Reporting7 4 NXT Sustainable Consumer Report8 5 Greenwashing and EU Legislation14 6 ReGenerative Agriculture 16 7 The IdeaList20 8 EDM State of Industry Survey 22 9 Leading the Pack 26 10 Circular Economy 32 11 Go Ahead and Greenwash!34 12 Notable Ingredients 38 3
Page 1: SUSTAINABLE BUSINESS 2022 SUSTAINAB
Page 5 and 6: mainly in the so-called developed e
Page 7 and 8: Sustainability Reporting New standa
Page 9 and 10: Zombies (7%), Spectators (13%), Eco
Page 11 and 12: © Pop Zebra/Unsplash The NXT Susta
Page 13 and 14: Gore is known for its strict qualit
Page 15 and 16: European Commission is also plannin
Page 17 and 18: Restoring biodiversity also means c
Page 19 and 20: time period, there’s been another
Page 21 and 22: ones. What is always lacking, Altma
Page 23 and 24: years for a shell jacket. The longe
Page 25 and 26: 4. Only polyester-based mono-materi
Page 27 and 28: The business changer: Eva Karlsson
Page 29 and 30: The early mover: David Ekelund (CEO
Page 31 and 32: Animal welfare and short transport
Page 33 and 34: targeted efforts are needed to ensu
Page 35 and 36: Such a reduction requires a compreh
Page 37 and 38: About myclimate Myclimate is a part
Page 39 and 40: Gore-Tex Going to market for fall 2

EDM Sustainable Business 2022

Create successful ePaper yourself

Delete template?

Save as template?