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REVIEW<br />
WEDNESDAY 23 RD FEBRUARY 2022<br />
THANK YOU!<br />
A DOSE OF COURAGE IS JUST<br />
WHAT THE INDUSTRY NEEDED TO<br />
GET BACK ON TRACK<br />
EXCLUSIVE INTERVIEW<br />
#06<br />
Rodolphe<br />
Lameyse<br />
<strong>Vinexpo</strong>sium, CEO<br />
NEWS<br />
#02<br />
Expanding<br />
exports across<br />
Europe
I NEWS I<br />
Expanding exports<br />
across Europe<br />
At <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022, the Portuguese<br />
winery Coelheiros was in search of importers to take on<br />
the wines made at its attractive estate.<br />
A new expression of<br />
Bordeaux from the bottom<br />
of the Atlantic Ocean<br />
Château Roquefort was shining the spotlight on its<br />
new cuvée Les Roches Blanches - Cabernet Franc, at<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022, with a new rosé to<br />
complete its range.<br />
<strong>Wine</strong>maker Frédéric Bellanger<br />
said: "Our estate is unique in<br />
Entre-deux-Mers, a region that’s<br />
been inhabited for over 5000<br />
years. We have our hearts set on<br />
expressing our roots – both lovely<br />
and robust – as well as spreading<br />
our wings to bring to life a new<br />
expression of Bordeaux and to<br />
highlight our superb terroirs in<br />
harmony with humanity, nature,<br />
the earth and the vineyards."<br />
<strong>The</strong>ir new cuvée, made from<br />
Cabernet Franc grapes on<br />
the south facing vineyards of<br />
Castelviel, is geared towards<br />
Hotel, Restaurant & Catering<br />
(HRC) and offers a new expression<br />
of Bordeaux wines. Its label is<br />
decorated with a starfish, an<br />
allusion to a perfectly preserved<br />
fossil which was discovered in the<br />
grounds of the 18 th century estate,<br />
because 30 million years ago the<br />
entire region was at the bottom<br />
of the Atlantic Ocean. Like all of<br />
Château Roquefort wines, the<br />
new rosé is already certified HVE<br />
3 (High Environmental Value –<br />
Level 3) and the estate started<br />
the transition to organic farming<br />
two years ago. Its refreshing and<br />
mineral taste comes from the<br />
areas rich limestone soil and rich<br />
geological heritage.<br />
Frédéric took over the reins of<br />
Château Roquefort in 1995 and<br />
with the help of his wife Anne has<br />
grown the vineyard which now<br />
covers 240 hectares in terms of<br />
both quality and quantity<br />
Hailing from an area that can trace<br />
its winemaking back centuries, the<br />
Portuguese winery Herdade de<br />
Coelheiros has a rich heritage -<br />
but at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
2022, the focus was very much on<br />
the present.<br />
With a selection of red and white<br />
wines from its two key brands<br />
- Coelheiros and Tapada de<br />
Coelheiros - on display, Mariana<br />
Tavares, the commercial director,<br />
said she was looking to expand<br />
exports to other parts Europe.<br />
"We're trying to get some new<br />
clients from countries that we don't<br />
sell in yet," she said.<br />
Currently, about 50% of the annual<br />
production of 120,000 bottles is<br />
sold within Portugal, with other key<br />
export markets including China, the<br />
US, Brazil and France. Around 70%<br />
of the production is red wine and<br />
the rest is white.<br />
Production takes place at the<br />
company's 800-hectare estate,<br />
around 50 hectares of which is for<br />
wine production. <strong>The</strong> vines are in<br />
seven plots at an average altitude<br />
of 300 metres and are being<br />
converted to organic production.<br />
<strong>The</strong> rest of the estate is involved<br />
in a variety of other agricultural<br />
production, including walnuts,<br />
and includes a very large area<br />
of cork forest, where sheep and<br />
deer graze freely, reflecting the<br />
importance given to biodiversity<br />
and sustainability.<br />
Coelheiros dates back to 1991,<br />
a decade after the vines were<br />
planted, but there is evidence that<br />
wine production has taken place in<br />
the region for centuries.<br />
"It's a mosaic of different cultures<br />
all embedded, and we have wine<br />
tourism. People can come and<br />
taste the wines and visit the estate<br />
and see where they come from,"<br />
said Mariana<br />
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2 • THE DAILY • WEDNESDAY 23 RD FEBRUARY 2022 vinexposium-connect.com
I NEWS I<br />
Quality wines from<br />
Israel on show<br />
Turning around underperforming<br />
vineyards<br />
Palacios Vinos de Finca has improved<br />
yields and quality by selecting more<br />
appropriate grape varieties<br />
Golan Heights <strong>Wine</strong>ry, an<br />
award-winning Israeli producer,<br />
showcased its four brands at <strong>Wine</strong><br />
<strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022 as it<br />
looked to consolidate its annual<br />
€2m sales in Europe.<br />
<strong>The</strong> company, said Sydney Knafou,<br />
manager at Casimex Fine Foods,<br />
Golan Heights <strong>Wine</strong>ry's French<br />
importer and distributor, focuses<br />
on increasing the quality of its<br />
wines rather than upping annual<br />
production, which is about 5.3m<br />
bottles.<br />
Much of the production remains<br />
in Israel thanks to heavy demand,<br />
but select high-end outlets, such<br />
as Michelin-starred restaurants,<br />
sell the company's wines.<br />
"<strong>The</strong>ir policy is more to reduce the<br />
quantity of cheap wines and keep<br />
the best wines," said Mr Knafou<br />
Palacios Vinos de Finca, a Spanish producer,<br />
showcased wines from all three of its brands -<br />
Nivarius, Trus and Proelio - at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong><br />
<strong>Paris</strong> 2022.<br />
Founded in 1999 by Javier<br />
Palacios, whose background was<br />
in the meat industry, the company<br />
has often bought up what are<br />
sometimes under-performing<br />
vineyards and carried out a<br />
detailed analysis of the soil and<br />
other conditions to decide on<br />
improvements.<br />
Often this has meant selecting a<br />
grape variety different to the one<br />
the previous owner was growing,<br />
which has helped the company<br />
achieve better yields and quality.<br />
Between the three brands,<br />
production is about 1m bottles a<br />
year, much of it from grapes grown<br />
in La Rioja. Many vineyards are at<br />
high altitude, which means they<br />
are ideally located to cope with<br />
the effects of climate change.<br />
Around 40% of the production is<br />
exported to markets including the<br />
United States, Russia, the United<br />
Kingdom, Switzerland, Brazil and<br />
Japan.<br />
"We work in about 40 countries<br />
right now," said Borja Larroca,<br />
the company's export director.<br />
"Japan is taking a lot of white<br />
wines. <strong>The</strong>y're interested in wine,<br />
they love it and they take it by<br />
containers."<br />
With production stable, the<br />
company is focused on upgrading<br />
facilities and opening wineries to<br />
visitors.<br />
"We want to introduce new<br />
equipment that can allow us<br />
to make better wine," said Mr<br />
Larroca. "We want to invest in<br />
tourism. We get calls on a weekly<br />
basis from people who want to<br />
visit the wineries. When someone<br />
from the other side of the world<br />
calls you and says, 'I want to know<br />
about these guys,' that part of the<br />
business is very important"<br />
A Tuscan flair with Le Regge<br />
Le Regge, a family-owned<br />
Tuscan winery, was glad to<br />
make contacts from many<br />
parts of Europe at <strong>Wine</strong> <strong>Paris</strong> &<br />
<strong>Vinexpo</strong> 2022.<br />
"It has been one of the first<br />
international fairs that started<br />
again, so we saw many people<br />
from all around," said Maristella<br />
Bonafede, export sales<br />
manager.<br />
With seven hectares of<br />
vineyards, Le Regge produces<br />
about 70,000 bottles a year,<br />
including Chianti Classico,<br />
Toscana Rosso and Nymphaea.<br />
"All of our production comes<br />
from the property. <strong>The</strong> company<br />
cares a lot about quality. We<br />
are not Bio, but chemical use is<br />
very low," added Maristella)<br />
THE DAILY •WEDNESDAY 23 RD FEBRUARY 2022 • 3
I NEWS I<br />
© Christophe Beauregard<br />
Relaunching<br />
international<br />
markets: <strong>Wine</strong><br />
and spirits<br />
industry shows<br />
the way<br />
<strong>The</strong> Relance Export Tour 2022 offers<br />
wine and spirits makers the support<br />
and tools to market their products<br />
overseas.<br />
<strong>The</strong> relaunch plan was presented during a live<br />
press conference at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
2022 by Franck Riester, French Minister Delegate<br />
for Foreign Trade and Economic Attractiveness,<br />
attached to the Minister for Europe and Foreign<br />
Affairs, and <strong>Vinexpo</strong>sium CEO Rodolphe Lameyse.<br />
Minister Riester said: "I’m pleased to meet you<br />
here this afternoon for the Relance Export Tour<br />
and would like to thank Rodolphe Lameyse and<br />
his team for the success of this trade show despite<br />
the many challenges. Once again, <strong>Paris</strong> and the<br />
whole of France finds itself at the heart of the wine<br />
and spirits industry with results for exports in 2021<br />
that are beyond what we were expecting. In this<br />
way, the wine and spirits industry is showing other<br />
sectors the way when it comes to the international<br />
market." He commended the country's wine and<br />
spirits makers for their "quality" and "audacity"<br />
after exports grew 27% in 2020 and 11% in 2021.<br />
<strong>The</strong> government, he says, is working hard to make<br />
the lives of French producers easier by promoting<br />
the wine and spirits industry, cutting red tape<br />
and reducing tariffs. He explained: "Thanks to<br />
plans like Relance Export even small vineyards are<br />
able to have a presence on international markets<br />
with digital exposure of their products." Echoing<br />
the minister's enthusiasm on the success of <strong>Wine</strong><br />
<strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong>, Mr Lameyse said: "This<br />
trade show is the primary platform in France for<br />
the export of wines and spirits. We have 2864<br />
exhibitors and all of the country's wine regions<br />
are represented. And we've put them face-to-face<br />
with the same quality of buyers as in 2020"<br />
From Picasso to climate<br />
change, Bordeaux <strong>Wine</strong><br />
Week promises<br />
to deliver<br />
<strong>Vinexpo</strong>sium's two events, the Symposium and WOW! Meetings, will<br />
shine a light on the industry's 10-year plan and drive business.<br />
<strong>The</strong> Bordeaux <strong>Wine</strong> Week,<br />
taking place between 16 and<br />
26 June 2022, was presented<br />
during a press conference at<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
2022, attended by the Mayor<br />
of Bordeaux Pierre Hurmic<br />
and <strong>Vinexpo</strong>sium's CEO<br />
Rodolphe Lameyse. Mayor<br />
Hurmic applauded the<br />
event, saying: "<strong>The</strong> specific<br />
message that I would like to<br />
get across, and which I have<br />
been repeating since the<br />
beginning of my mandate,<br />
is that the city of Bordeaux<br />
depends heavily on the<br />
Bordeaux <strong>Wine</strong> Week to<br />
highlight its wine industry<br />
and put forward its organic<br />
production efforts." In honour<br />
of the <strong>Wine</strong> Week, the Cité du<br />
Vin is hosting an exhibition of<br />
works by the world-renowned<br />
© Christophe Beauregard<br />
painter Pablo Picasso titled<br />
"Picasso, the effervescence<br />
of shapes" from 1 April.<br />
<strong>The</strong> Bordeaux <strong>Wine</strong> Week<br />
has been divided into four<br />
sections, starting with a<br />
weekend dedicated to<br />
Bordeaux's Grand Crus,<br />
followed by the Symposium<br />
"Act for Change" on the 20<br />
and 21 June, where a number<br />
of round-table conferences<br />
will explore what the wine<br />
industry will look like in<br />
2030. Mr Lameyse stressed<br />
this "collective endeavour"<br />
will explore key topics over<br />
the two days including the<br />
desirable taste of future<br />
wines, climate change and<br />
new modes of distribution.<br />
He said: "Our industry is<br />
undergoing radical change<br />
because of the distance it<br />
has had to cover in terms<br />
of digitalisation, the direct<br />
impact of climate change,<br />
forces of globalisation and<br />
because it is sometimes<br />
taken hostage in geopolitical<br />
conflicts." <strong>The</strong> debates<br />
will be followed by two<br />
days of business meetings<br />
dedicated to certified<br />
wines, dubbed the WOW!<br />
Meetings, involving between<br />
200 and 250 producers and<br />
merchants. Unlike at <strong>Wine</strong><br />
<strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022,<br />
these business meetings will<br />
be scheduled in advanced.<br />
Last but not least, the wine<br />
week will close with the<br />
Bordeaux <strong>Wine</strong> Festival,<br />
with entertainment taking<br />
place along the banks of La<br />
Garonne<br />
4 • THE DAILY • WEDNESDAY 23 RD FEBRUARY 2022 vinexposium-connect.com
I VINEXPO TALK I<br />
A consortium<br />
that is attracting<br />
plaudits<br />
Dating back just five years, the Pinot Grigio delle<br />
Venezie DOC Consortium is already having a positive<br />
impact - and it had a strong presence at <strong>Wine</strong> <strong>Paris</strong><br />
& <strong>Vinexpo</strong> <strong>Paris</strong> 2022.<br />
<strong>The</strong> Pinot Grigio delle Venezie<br />
DOC Consortium, founded in 2017,<br />
has strengthened the presence of<br />
this grape variety in international<br />
markets, a trend reinforced by<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022.<br />
Indeed, 96% of production<br />
belonging to the DOC is sold in<br />
international markets, key ones<br />
of which include Germany, the<br />
United States and the United<br />
Kingdom.<br />
"We created the Consortium<br />
in 2017, to ensure the quality of<br />
the production, guaranteeing<br />
the origin and stricter analytical<br />
analysis. It's in order to ensure the<br />
values are good for everybody,<br />
for every part of the production<br />
chain," said Nazareno Vicenzi,<br />
representative of the DOC, at<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022.<br />
<strong>Wine</strong>ries producing wines from<br />
the DOC were out in force at<br />
the show, among them Allegrini,<br />
Piera, Seiterre and Villa Sandi.<br />
Others present included Astoria,<br />
Botter, GIV, Moltelvini, Pasqua<br />
and La Marca.<br />
When it was created in 2017, the<br />
Pino Grigio delle Venezie DOC<br />
Consortium replaced an existing<br />
Typical Geographical Indication<br />
(IGT).<br />
Each wine has to pass through<br />
the tasting commissions of<br />
professional oenologists and its<br />
identity is guaranteed thanks<br />
to a government seal. Scents<br />
and flavours vary, but the easydrinking<br />
characteristics and<br />
freshness are common to all.<br />
Thanks to the creation of the<br />
DOC, there has been a reduction<br />
in yields per hectare to guarantee<br />
quality.<br />
<strong>The</strong> DOC covers three wines<br />
- Pinot Grigio Frizzante, Pinot<br />
Grigio Spumante and Bianco -<br />
produced from 27,000 hectares<br />
of Pinot Grigio vineyards in the<br />
Trentino autonomous province<br />
and the regions of Veneto and<br />
Friuli Venezia Giulia.<br />
A grape variety grown widely<br />
around the world, Pinot Grigio is<br />
found in Italy in a diverse range<br />
of terroirs stretching from the<br />
Dolomites and Lake Garda to<br />
the lagoon of Venice, where the<br />
winemaking tradition stretches<br />
back 2,500 years<br />
Villa Sandi - A winery<br />
that focuses on quality<br />
A third-generation winery where<br />
the fourth generation is actively<br />
involved, Villa Sandi produces<br />
wines including Pinot Grigio<br />
Veneto DOC 2020.<br />
"It's quite a new DOC in the<br />
production," said Consuelo<br />
Donetto, export manager, Western<br />
Europe, Middle East and Africa.<br />
"We have a couple of wines<br />
in our portfolio being part<br />
of this consortium, which is<br />
already appreciated worldwide.<br />
It's particularly favoured by<br />
markets that are sensitive to an<br />
appellation."<br />
Exporting to 18 countries, Villa<br />
Sandi is opening up new markets,<br />
including in South America, on<br />
the back of 40% export growth<br />
last year, much of it driven by<br />
the popularity of the winery's<br />
Prosecco<br />
Exciting times ahead<br />
after a very good year<br />
Botter, the Italian winery,<br />
exports 90% of its production,<br />
and Luca Botter, the founder's<br />
grandson, was glad to be at<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
2022 at an exciting time for the<br />
company.<br />
Last year it merged with another<br />
winery and also has venture<br />
capital involvement, with Luca<br />
remaining as a shareholder.<br />
Founded in 1928, it produces<br />
100 million bottles a year,<br />
much going to the US, UK and<br />
Germany.<br />
"We had a very good year last<br />
year," said Luca.<br />
Within Botter's very extensive<br />
range, the organic Pinot<br />
Grigio Delle Venezie DOC,<br />
characterised by its straw<br />
yellow colour and large and<br />
fresh bouquet with apple notes,<br />
caught particular interest during<br />
the show<br />
THE DAILY •WEDNESDAY 23 RD FEBRUARY 2022 • 5
I EXCLUSIVE INTERVIEW I<br />
© Philippe Labeguerie<br />
© Philippe Labeguerie<br />
© Philippe Labeguerie<br />
© Philippe Labeguerie<br />
6 • THE DAILY • WEDNESDAY 23 RD FEBRUARY 2022 vinexposium-connect.com
I EXCLUSIVE INTERVIEW I<br />
© Philippe Labeguerie<br />
Rodolphe Lameyse<br />
<strong>Vinexpo</strong>sium CEO<br />
A bottle of courage is<br />
what made <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong><br />
<strong>Paris</strong> 2022 a show to remember<br />
<strong>Vinexpo</strong>sium's CEO Rodolphe Lameyse looks back at the wine and spirits<br />
industry's first face-to-face meeting since the start of the pandemic<br />
<strong>The</strong> show's resounding success in terms of both quantity<br />
and quality is also a promising sign for <strong>Vinexpo</strong>sium's<br />
future events in 2022.<br />
Congratulations on delivering<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022.<br />
How does it feel?<br />
<strong>The</strong> fact that we managed to<br />
pull this off given the context is<br />
exceptional when you think about<br />
it. And the reason we managed<br />
to deliver <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong><br />
<strong>Paris</strong> 2022 is because everybody<br />
was mobilised - the workers,<br />
exhibitors and visitors. I think we<br />
have demonstrated here that the<br />
old adage, nothing is impossible,<br />
holds true. Because the event not<br />
only succeeded in terms of numbers,<br />
but also in terms of quality.<br />
What were some of the challenges<br />
you faced?<br />
I'm almost tempted to say that<br />
getting people to come to a wine<br />
trade show is not the most difficult<br />
thing. But attracting good buyers,<br />
that is much harder, and I think<br />
those who came to <strong>Wine</strong> <strong>Paris</strong> &<br />
<strong>Vinexpo</strong> <strong>Paris</strong> 2022 were really<br />
looking for our products. That's<br />
what motivated them to come all<br />
the way across the world, from<br />
Europe, the United States, Mexico,<br />
Brazil and many other destinations.<br />
It must not have been easy to pull<br />
this off given the context. What<br />
was the secret to success?<br />
I think we were courageous - very<br />
courageous, to keep <strong>Wine</strong> <strong>Paris</strong><br />
& <strong>Vinexpo</strong> <strong>Paris</strong> 2022 in February,<br />
which is a key date in the calendar<br />
for the wine and spirits industry,<br />
because it is the best time of year<br />
for them to do business. So I would<br />
like to first congratulate my teams<br />
who I think have been very brave<br />
and resilient. But also our exhibitors<br />
who have shown great courage<br />
and willingness to accompany us<br />
at a moment when everything was<br />
against us. I think people came here<br />
with a heavy foot, because they<br />
weren't sure what to expect, but<br />
once they arrived and experienced<br />
the show, they were very happy.<br />
What was the feedback you<br />
received from the floor?<br />
What's really interesting, is that<br />
for the first time since I started<br />
organising trade shows, I don't<br />
want to say this show was good<br />
because of this or that. You know, in<br />
the run up to the show, I spoke a lot<br />
about the event in order to reassure<br />
people that it was really going to<br />
happen. But I think now, the best<br />
spokesperson for the show and<br />
its success are the exhibitors and<br />
buyers, and let me tell you, I haven't<br />
heard a single negative review. <strong>The</strong>y<br />
are sometimes nuanced depending<br />
on what the person was looking for,<br />
but never negative. I think everyone<br />
is saying to themselves, it was great<br />
to see everyone face-to-face, we<br />
are back in business and we've<br />
finally managed to turn the tide on<br />
this crisis. That's the atmosphere<br />
which I experienced over the past<br />
few days.<br />
So what's next in 2022?<br />
Well, first I think we're going to take<br />
a well deserved break. But not for<br />
long, because we will be heading<br />
to the United States in three weeks<br />
for the next edition of <strong>Vinexpo</strong><br />
America & Drinks America. <strong>The</strong><br />
format is a little different, because<br />
we invite buyers and importers from<br />
the United States and Canada - so<br />
they are on home turf so to speak.<br />
THE BEST<br />
SPOKESPERSON FOR<br />
THE SHOW AND ITS<br />
SUCCESS ARE THE<br />
EXHIBITORS AND<br />
BUYERS<br />
But a large contingent of french<br />
businesses will also be travelling<br />
to the United States to put forward<br />
their products. Of course, we<br />
will also be hosting events at the<br />
Bordeaux <strong>Wine</strong> Week in June as<br />
well as in new markets like India at<br />
the end of August. You can get more<br />
information about our upcoming<br />
events online or on our app<br />
<strong>Vinexpo</strong>sium Connect. Otherwise, I<br />
hope to see you next year for <strong>Wine</strong><br />
<strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2023, which<br />
will be taking place between 13 and<br />
15 February.<br />
Do you have a specific message<br />
for everyone who came to <strong>Wine</strong><br />
<strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022?<br />
Thank you for trusting us<br />
THE DAILY •WEDNESDAY 23 RD FEBRUARY 2022 • 7
I TRADE TALK I<br />
Sebastian Braun<br />
<strong>Wine</strong> Director, Oenoforos,<br />
Carovin and Vini Buoni.<br />
Managing Director, Vintedge<br />
Filling the gaps in<br />
Sweden's wine range<br />
Sebastian Braun is wine director for four companies<br />
- Oenoforos, Carovin, Vintedge and Vini Buoni -<br />
that import wines into Sweden and sell them to the<br />
alcohol retail monopoly, Systembolaget Aktiebolag,<br />
which Sebastian used to work for as a buyer. Some<br />
of the four companies have additional activities,<br />
with Oenoforos, for example, buying wine in bulk<br />
and having its own private brands, with some<br />
production exported. We asked Sebastian about<br />
his work and what were his key objectives at <strong>Wine</strong><br />
<strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022.<br />
Mr Maas said: "It's great to be<br />
back at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong><br />
<strong>Paris</strong> 2022 - seeing your<br />
international friends for the first<br />
time in three years. My last trade<br />
show was in 2019 so its a real<br />
'rendez-vous'. Obviously we're<br />
really focused on French wines,<br />
but the international sections<br />
are really interesting as well, so<br />
we are also seeing some of our<br />
Italian and Portuguese partners<br />
as well.<br />
Yesterday at the inauguration<br />
ceremony, the French Minister of<br />
Agriculture and Food referred to<br />
2021 as a 'black year'. What was<br />
your experience?<br />
It wasn't at all for us, because<br />
we were able to adapt to the<br />
market. We operate across<br />
several channels, so it was easy<br />
for us to switch between them.<br />
We also invested directly in the<br />
market to gain market share and<br />
secure our position which then<br />
helped us attract new partners<br />
and grow accordingly.<br />
Have there been any broader<br />
repercussions on the market?<br />
In terms of wine and harvests,<br />
2021 was more challenging<br />
because prices are increasing.<br />
We mainly operated in the<br />
Dutch market which is a very<br />
price sensitive market, so the<br />
question is whether consumers<br />
in 2022 will accept this increase.<br />
Last year when we spent five<br />
months in lockdown, we lost a<br />
lot of turnover in Horeca - the<br />
food services industry including<br />
hotels, restaurants and cafés,<br />
which was quite challenging, so<br />
this year it remains to be seen<br />
whether these venues will stay<br />
open for 12 months. <strong>The</strong>refore,<br />
this year is going to be very<br />
interesting for us I would say.<br />
When you say you've invested in<br />
different channels, can you be<br />
more specific?<br />
We've seen a significant increase<br />
in alcohol free, so we acquired a<br />
company specialized in alcohol<br />
free wines in 2019. That's a<br />
growth market for us and we've<br />
been growing double digits in<br />
that segment. Just before Covid,<br />
we also set up a dedicated<br />
team for e-commerce, which is a<br />
completely different ball game.<br />
Importing wines is generally<br />
about making exclusivity<br />
agreements with geographical<br />
areas within countries, but with<br />
e-commerce and big players<br />
like vino.com that has several<br />
translated urls, there are no<br />
boundaries. That requires you<br />
to adapt and have discussions<br />
with your suppliers and clients.<br />
We rather embrace it rather than<br />
fight it. Because every challenge<br />
is an opportunity<br />
THE SWEDISH<br />
MARKET<br />
Sweden, a country of 10.3 million<br />
people, many affluent by international<br />
standards, is an attractive market for<br />
overseas wine producers.<br />
While there are hundreds of registered<br />
wine importers selling to the monopoly,<br />
most of the market is accounted for by<br />
the top 20 or so importers.<br />
Among alcoholic beverages, wine and<br />
spirits are in second place behind only<br />
beer, with wine imports valued at about<br />
€790 million in 2020, a figure that is<br />
more than 10% higher than that of just<br />
two years earlier.<br />
<strong>The</strong> country's wine consumers are<br />
increasingly focused on premium wines,<br />
and - aside from the significant and<br />
ever-growing focus on sustainability -<br />
wines with lower alcohol content are<br />
also increasingly popular.<br />
Despite its chilly climate, Sweden is a<br />
wine producer, with about 100 to 150<br />
hectares of vineyards, most of them in<br />
the south of the country. Typical wine<br />
producers in Sweden are small, with<br />
between one and 10 hectares each.<br />
With winters tending to be milder than<br />
they once were, and summers warmer,<br />
conditions are becoming more suitable<br />
for domestic wine production<br />
8 • THE DAILY • WEDNESDAY 23 RD FEBRUARY 2022 vinexposium-connect.com
SEEN @<br />
First time at the show for Austrian<br />
glassmaker Sophienwald<br />
Sophienwald, an Austrian<br />
glassmaker that was exhibiting at<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022<br />
for the first time, found the event<br />
to be a great forum for developing<br />
new contacts.<br />
"We have worked very well," said<br />
Manni Schwarz, the company's<br />
sales and marketing director. "We<br />
have had a good international<br />
public. It's our first time exhibiting<br />
here, and we're very happy, and<br />
will be back next time for sure."<br />
"We have been to <strong>Vinexpo</strong> Hong<br />
Kong and we like the organisation,<br />
which is very good. <strong>The</strong> people are<br />
different here."<br />
Schwarz, whose company sells<br />
mostly to restaurants, said he<br />
had had useful meetings with<br />
representatives from Belgium, the<br />
Netherlands and Italy, among<br />
other countries.<br />
Sophienwald was founded in 2014<br />
and produces mouth-blown wine<br />
glasses, with total production<br />
running at 150,000 glasses per<br />
year. "Our processes<br />
and methods are<br />
very traditional. We<br />
produce in wooden<br />
moulds like people<br />
did 100 years ago.<br />
It takes four people<br />
to produce around<br />
300 glasses a day,"<br />
Schwarz explained<br />
Maintaining Chile's profile<br />
at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
<strong>The</strong> pandemic made it harder for<br />
producers from Chile to travel to<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> 2022, but<br />
many wines from the South American<br />
country nonetheless created a buzz,<br />
thanks to the <strong>Wine</strong>s of Chile and<br />
ProChile booth. <strong>The</strong>re were no fewer<br />
than 22 wines from 11 producers on<br />
show, and a masterclass was held<br />
on Chilean Carménère<br />
wines.<br />
"<strong>The</strong> trade visitors have<br />
been very interested in<br />
our wines. <strong>The</strong>y wanted<br />
to discover things and to<br />
speak to our team at the<br />
stand, and we have made<br />
many new key contacts<br />
from across Europe," said<br />
Camille Peron, international business<br />
consultant for ProChile France.<br />
"We wanted to be present as a<br />
country. It was important to show<br />
our presence and commitment here."<br />
According to Anita Jackson, UK<br />
director of <strong>Wine</strong>s of Chile, the<br />
"quality of visitors was very good"<br />
at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022.<br />
"It was an overwhelming relief to<br />
be here, and people thoroughly<br />
enjoyed being at a trade fair. It was<br />
a very worthwhile show to come to,"<br />
she said, adding that the country<br />
hoped to be able to return to having<br />
a larger presence at future editions<br />
of <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
THE DAILY •WEDNESDAY 23 RD FEBRUARY 2022 • 9
SEEN @<br />
<strong>The</strong> Domaine De La Racauderie:<br />
"International buyers are back"<br />
<strong>The</strong> Domaine De La Racauderie in<br />
the Loire Valley has been attending<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> and its<br />
predecessors for the past six years.<br />
Asked about this year's edition,<br />
winemaker Jean-Michel Gauthier<br />
said: "It’s been great seeing<br />
people again, because with Covid<br />
we didn’t know where we were<br />
going." Mr Gauthier, who produces<br />
both still and sparkling wines from<br />
Chenin grapes, was looking to build<br />
on his current relationships and<br />
make new ones overseas. As he<br />
explains: "On day one we took the<br />
time to see our existing clients who<br />
we hadn't seen in a long time. <strong>The</strong>n<br />
on day two we met with potential<br />
clients from Romania, the United<br />
Stated, Germany and Russia, who<br />
were all looking for wines coming<br />
from the Loire Valley." Of course the<br />
real business will happen behind<br />
closed doors, he says, but the past<br />
few days have been promising and<br />
Mr Gauthier will be returning next<br />
year. He said: "It’s been a pleasure<br />
to see international<br />
buyers coming back.<br />
It’s a very nice trade<br />
show and we will<br />
definitely coming<br />
back”<br />
Great contacts from Scandinavia<br />
and South America<br />
Great contacts from<br />
Scandinavia and South America.<br />
After the gap in trade shows caused<br />
by the pandemic, Dimitris Markou, the<br />
export manager of Cavino <strong>Wine</strong>ry &<br />
Distillery, was "really happy" to be at<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022.<br />
"It seemed that after two years, people<br />
wanted to visit the clients,<br />
they wanted to visit their<br />
suppliers and to find new<br />
opportunities," he said.<br />
Founded in 1958 in<br />
Aigio by Konstantinos<br />
Anastasiou and Ioannis<br />
Douskas, Cavino remains<br />
a family-run winery<br />
and distillery and is the<br />
biggest wine exporter<br />
in Greece, with a 17% share of<br />
international sales. <strong>The</strong> company<br />
produces 5 million bottles a year<br />
and exports to 52 countries, with<br />
main markets being Germany, the<br />
Netherlands, Belgium, Russia and the<br />
United States.<br />
Dimitris was particularly glad to<br />
make contacts with representatives<br />
from Scandinavia and South America<br />
during the show, both regions to<br />
which the company hopes to increase<br />
exports.<br />
This was especially helpful, he said,<br />
as getting to see South American<br />
clients in particular is difficult.<br />
"We will be really happy and really<br />
pleased to come again next year. Our<br />
strategic planning is to visit every<br />
year," he said<br />
10 • THE DAILY • WEDNESDAY 23 RD FEBRUARY 2022 vinexposium-connect.com
SEEN @<br />
Five vineyards who banded<br />
together to make some noise<br />
Hidden Terroir is a collaboration<br />
between five winemakers who<br />
have pulled their resources to<br />
attend <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
for the first time this year.<br />
<strong>The</strong> collective, made up of four<br />
vineyards from the Rhône Valley<br />
and one from Bergerac, was the<br />
brainchild of sommelière and<br />
former buyer Aubrey Terrazas<br />
and digital designer Claire<br />
Deville. Ms Terrazas explains:<br />
"<strong>The</strong> domains are all driven by a<br />
passion for making good quality<br />
at an affordable price. In that<br />
sense, you could say that they over<br />
deliver.” <strong>The</strong> group is made up of<br />
small domaines ranging from six<br />
to 20 hectares vines, including the<br />
Domaine De Mas Caron, Laurens,<br />
Lionel Brenier, Eyguestre and the<br />
Clos De Noël. Asked about their<br />
experience at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong><br />
<strong>Paris</strong> 2022 Ms Terrazas said: "I<br />
think meeting face-to-face is really<br />
important because we’re talking<br />
about wine. Organising a digital<br />
tasting with international buyers<br />
is very complicated, because you<br />
have to send samples to people<br />
who are in different countries and<br />
not all free at the same time"<br />
A secret recipe in high demand<br />
at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />
Sales have boomed since Jennie<br />
Kergoat-Ruelland started selling<br />
bottles of So Jennie <strong>Paris</strong> at La Grande<br />
Épicerie de <strong>Paris</strong> 10 years ago.<br />
Today, her alcohol free bubbles are<br />
served to all passengers flying in<br />
business and first class with Qatar<br />
Airways, and in many more countries.<br />
She came up with the idea of a nonalcoholic<br />
wine while<br />
organising a wedding<br />
in Abu Dhabi where<br />
the guests had little<br />
choice but to drink fruit<br />
juices. <strong>The</strong> bubbles<br />
are produced by Les<br />
Jardins de L’Orbrie in the<br />
commune of Bressuire<br />
using a "secrete recipe"<br />
without any alcohol. Mrs<br />
Kergoat-Ruelland said: "We were<br />
here to meet future international<br />
importers, but also mingle with French<br />
winemakers. I thought <strong>Wine</strong> <strong>Paris</strong> &<br />
<strong>Vinexpo</strong> <strong>Paris</strong> 2022 was beautifully<br />
done. It it was a very classy affair -<br />
you walk in and there are so many<br />
beautiful bottles everywhere.<br />
Yesterday was a fantastic day for us,<br />
we had lots of clients come by the<br />
stand from Korea and Canada. I will<br />
definitely be back next year”<br />
THE DAILY •WEDNESDAY 23 RD FEBRUARY 2022 • 11
12 • THE DAILY • WEDNESDAY 23 RD FEBRUARY 2022 vinexposium-connect.com