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Waikato Business News February/March 2022

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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sold by real experts.<br />

SPECIAL ADVERTISING WRAP<br />

as are redefining how premium<br />

e.<br />

kato’s best-awarded real estate professionals, they<br />

Russell & Angela<br />

For an elevated real estate<br />

Sotheby’s International Realty to bring a globally<br />

nal reach to their clients.<br />

THOMAS<br />

ertise and an innate ability to listen, Russell<br />

Angela today.<br />

and<br />

experience, call Russell and<br />

Russell Thomas<br />

ults for their vendors. Repeat business is<br />

M.<br />

tangible<br />

+64 20 4004 0360<br />

Russell and<br />

R<br />

russell.thomas@nzsir.com<br />

Angela Thomas are redefining how premium<br />

ussell and Angela Thomas, from New Zealand also by RateMyAgent as the Agent of the Year for<br />

real estate service Sotheby’s is done. International <strong>Waikato</strong> are redefining the Tamahere Suburb in 2021 and <strong>2022</strong>, which is<br />

Angela Thomas<br />

how the best real estate is done, elevating independently awarded based on public opinion.<br />

Recognised as some of the <strong>Waikato</strong>’s best-awarded real estate professionals, they<br />

M. +64 20 4004 0368<br />

expectations in service with a firm commitment to<br />

are excited delivery. to join New The difference Zealand Sotheby’s is it’s not just International lip service for Realty this to bring It’s no a secret globally that Angela and Russell have angela.thomas@nzsir.com<br />

the talent to<br />

recognised dynamic brand and duo, international they have the reach track record to their to clients. prove it. make one of life’s great stresses anything but stressful.<br />

Now this team are tackling a new challenge Office and opening that’s soon at<br />

With top-notch The husband negotiation and wife expertise team have and established an innate ability to listen, growing Russell the and prestigious Sotheby’s brand across the<br />

65 Devine Road,<br />

Angela deliver themselves very among best results the best for property their vendors. advisers Repeat in business <strong>Waikato</strong>. is tangible The first New Zealand Sotheby’s International<br />

Tamahere Village,<br />

the <strong>Waikato</strong>, recognised nationally as 2021’s top<br />

<strong>Waikato</strong> office is now open and can be found at 65<br />

evidence of their success.<br />

salespeople at their previous organisation and<br />

Devine Road, Tamahere Village, Hamilton. Hamilton<br />

+64 7 464 0184<br />

nzsothebysrealty.com<br />

NOW OPEN IN WAIKATO


Real estate<br />

sold by real<br />

experts.<br />

About<br />

NEW ZEALAND SOTHEBY’S INTERNATIONAL REALTY<br />

New Zealand Sotheby’s International Realty is a specialist<br />

agency that focuses on the sale of mid to high end<br />

property through quality marketing and global networking.<br />

It is part of Sotheby’s International Realty – the world’s<br />

leading luxury real estate company – with a global network<br />

of approximately 1,000 offices and more than 25,000<br />

affiliated independent sales associates throughout<br />

79 countries and territories. It is through this unparalleled<br />

luxury network that NZSIR is able to access and market<br />

properties on an international level.<br />

www.nzsothebysrealty.com<br />

SOTHEBY’S INTERNATIONAL REALTY<br />

• We are owned by the New York-based Realogy Corporation,<br />

who are the world’s largest real estate franchise company at<br />

the forefront of real estate services globally. We however are<br />

the showcase brand within the corporation, effectively the<br />

jewel in the crown.<br />

• Our exclusive New Zealand listings have access<br />

to feature on the world’s largest real estate website,<br />

www.sothebysinternationalrealty.com. The website<br />

attracts close to, on average, four million visitors per<br />

month alone (3.983m).<br />

• We have the ability to nominate premium properties to<br />

our global brand team so vendors can achieve additional<br />

marketing exposure free of charge.<br />

• We have a massive international social media following on<br />

the SIR YouTube page (400,000 subscribers) and on our other<br />

global social channels (450,000 followers).<br />

Breaking Records<br />

• We hold the Number 1 Residential Sales Record in New<br />

Zealand for 2012, 2014, 2019 and 2020 and in 2021 we sold<br />

three of the top five residential sales and six of the top 15<br />

sales in New Zealand.<br />

• We have also achieved significant sales across all of our<br />

regions, some of which are regional records too. Some of<br />

these are confidential sales so we cannot give more detail.<br />

Russell & Angela<br />

THOMAS<br />

WE ARE AN AWARD<br />

WINNING AGENCY<br />

In 2016 we were awarded the Deloitte Fast 50, Fastest<br />

Growing Services <strong>Business</strong> in Otago and the Lower<br />

South Island.<br />

In 2017 we won the Deloitte Masters of Growth Award.<br />

In 2020 we won the Best International Agency in the World<br />

for an agency with 5 – 20 offices, having first won the<br />

award for New Zealand and then for Asia Pacific. We are<br />

currently preparing our submission for <strong>2022</strong>.<br />

FOR MORE INFORMATION, PLEASE CONTACT:<br />

NZSIR <strong>Waikato</strong> Director and Sales Associate<br />

Russell Thomas<br />

020 4004 0360<br />

russell.thomas@nzsir.com<br />

NZSIR <strong>Waikato</strong> Sales Associate<br />

Angela Thomas<br />

020 4004 0368<br />

angela.thomas@nzsir.com


FEBRUARY/MARCH VOLUME 30: ISSUE 2 <strong>2022</strong> WWW.WBN.CO.NZ FACEBOOK.COM/WAIKATOBUSINESSNEWS<br />

SHIFT72<br />

TAKES ONLINE<br />

STREAMING<br />

TO THE WORLD<br />

With the pandemic sending many of us indoors to work and<br />

play from home, Hamilton company Shift72 is helping bring<br />

events and entertainment to our living rooms.<br />

As well as being a video<br />

on demand platform,<br />

Shift72 also provides<br />

the platform for festivals,<br />

cinemas, events, galleries<br />

and corporations to stream<br />

video content to an online<br />

audience in a secure digital<br />

environment.<br />

Established by Kiwi,<br />

David White, the business set<br />

up shop in Hamilton in 2010.<br />

White spent his formative<br />

years in Hamilton and studied<br />

marketing at Wintec, it made<br />

sense to return for family and<br />

friends, and be at the heart of<br />

the North Island.<br />

“Strategically it’s (Hamilton)<br />

a really cool location<br />

and we’ve been seeing a lot<br />

of interest from Aucklanders<br />

wanting to relocate for property<br />

prices - it’s easy to<br />

commute.<br />

“If we were in Auckland<br />

or Wellington, we would be<br />

competing with Trademe and<br />

Xero, and a lot of the other<br />

big companies for talent. So,<br />

we can be the cool start-up<br />

here and it’s quite easy – we<br />

can say what’s better milk or<br />

movies? And we get them all<br />

coming in,” he laughs.<br />

Shift72 isn’t White’s first<br />

foray into IT start-ups; a software<br />

technology start-up helping<br />

filmmakers sell their films<br />

direct to their audiences online<br />

sowed the seed for Shift72.<br />

“We got really good at selling<br />

films online and building<br />

that market. We had a lot of<br />

demand for people wanting<br />

our underlying technology. We<br />

took our learnings from selling<br />

films and built the software to<br />

enable others to do it all under<br />

their own brand,” he says.<br />

If we were in<br />

Auckland or<br />

Wellington, we would<br />

be competing with<br />

Trademe and Xero<br />

and a lot of the other<br />

big companies for<br />

talent.<br />

Unknown to many in New<br />

Zealand, Shift72 has been<br />

a video on demand global<br />

leader for many years – with<br />

around 20 percent of the mid<br />

to high end hybrid film market<br />

and most of the major players<br />

on board.<br />

In the last couple of years,<br />

the business has grown exponentially<br />

due to Covid-19 and<br />

Shift72 is playing a big part<br />

moving international film festivals<br />

and other similar events<br />

online.<br />

In fact, it’s the go-to platform<br />

for online streaming<br />

around the world, with film<br />

festival clients such as Cannes<br />

(<strong>March</strong>e du Film), Sundance,<br />

Melbourne, Copenhagen, and<br />

New Zealand’s Doc Edge.<br />

Head of growth marketing<br />

Damian Bartolomucci says<br />

the pandemic has accelerated<br />

the growth of Shift72.<br />

“There is a shift in how<br />

entertainment is being consumed<br />

these days. The on<br />

demand trends that were initially<br />

forecasted for <strong>2022</strong> or<br />

2023 came in 2020 and that<br />

growth is continuing right<br />

now. And not just in the festival<br />

space but also the cinema,<br />

event, corporate and the<br />

gallery space as well.”<br />

Damian points out that<br />

what Shift72 is doing in the<br />

digital space doesn’t replace<br />

the experience of live events.<br />

“What we’re providing is<br />

a complement to the cinema<br />

- or other live events. I think<br />

Shift72 CE David White<br />

there’s very much the space<br />

for both. So, it’s just a matter<br />

of how does the cinema<br />

or festival want to curate that<br />

experience.”<br />

There’s nothing quite like<br />

watching a movie on the big<br />

screen, mixing with a crowd at<br />

a gallery opening or red-carpet<br />

event, Damian says.<br />

“When you think of the<br />

kind of blockbuster films<br />

that require the cinematic<br />

experience of sound, and in<br />

some cases - touch when you<br />

think about 4D technology<br />

Continued on page 4


2 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

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At Bayleys, we believe relationships are<br />

what businesses are built on and how they<br />

succeed. We understand that to maximise<br />

the return on your property you need:<br />

Professional property management<br />

A business partner that understands<br />

your views and goals<br />

Contact the Bayleys <strong>Waikato</strong> Commercial<br />

Property Management team today.<br />

Jan Cooney<br />

Head Commercial Property Management -<br />

<strong>Waikato</strong>, Bay of Plenty and Taranaki<br />

027 408 9339<br />

jan.cooney@bayleys.co.nz<br />

David Cashmore<br />

Bayleys Commercial Manager - <strong>Waikato</strong><br />

021 943 305<br />

david.cashmore@bayleys.co.nz<br />

Gert Maritz<br />

Senior Facilities Manager - <strong>Waikato</strong><br />

027 230 2514<br />

gert.maritz@bayleys.co.nz<br />

Darren Rule<br />

Senior Facilities Manager - Bay of Plenty & Taranaki<br />

027 214 1631<br />

darren.rule@bayleys.co.nz<br />

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008<br />

ALTOGETHER BETTER<br />

Residential / Commercial / Rural / Property Services


WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

3<br />

Six domain name mistakes to avoid<br />

Every business needs a website, and every<br />

website needs a domain name. But often<br />

businesses make mistakes when selecting<br />

their domain name. Here are six domain<br />

name mistakes that you should avoid.<br />

1. Using a .com when<br />

targeting the NZ market<br />

If you are a local business,<br />

with a local or nationwide target<br />

market, you should not<br />

have a “.com” domain name.<br />

The reason is simple: Having a<br />

“.com” domain communicates<br />

“international business”. While<br />

that may sound exciting, when<br />

people want a local business<br />

a “.com” communicates “not<br />

based in NZ”.<br />

For example, if you are<br />

looking for a plumber, and saw<br />

two domains - mooreplumbing.<br />

co.nz and mooreplumbing.com<br />

– the immediate assumption is<br />

that the first one is based in NZ<br />

and the second is based somewhere<br />

overseas. Which one<br />

would you click on?<br />

If you’re a local business<br />

that has an international target<br />

market, then .com makes sense.<br />

But if your customers are all<br />

local, then a domain ending in<br />

“.nz” makes a lot more sense.<br />

2. Only owning .co.nz and<br />

not .nz<br />

The most common domain<br />

name ending for businesses in<br />

NZ is “.co.nz”. However, back<br />

in September 2014 the Domain<br />

Name Commission of New<br />

Zealand released “.nz” domain<br />

names, meaning you could drop<br />

the “.co” part.<br />

For example, my company<br />

is Duoplus, and our domain<br />

name was “Duoplus.co.nz”.<br />

But with that change in 2014 I<br />

was able to register “duoplus.<br />

nz”. So you no longer need to<br />

have “.co.nz” or “.org.nz” at the<br />

end of domain names.<br />

It’s nice to have the shorter<br />

option, however it also creates<br />

a problem: If you don’t buy the<br />

“.nz” version of your domain,<br />

then it is available for anyone to<br />

purchase! This could be a competitor,<br />

or a hacker pretending<br />

to be from your company, or<br />

another company somewhere<br />

in New Zealand that likes the<br />

name.<br />

So if you own a “.co.nz” or<br />

“.org.nz” domain, then for the<br />

sake of your brand, it is a mistake<br />

to let someone else own<br />

the “.nz” version.<br />

3. Or the opposite: Only<br />

owning .nz and not<br />

.co.nz<br />

On the flip side, since “.nz”<br />

is the modern domain name<br />

option, some companies think<br />

that only registering the “.nz”<br />

domain is fine.<br />

The problem with this<br />

approach is that “.co.nz” is still<br />

far more frequently used. This<br />

means that when people know<br />

your company, if they type<br />

your domain name directly into<br />

their browser, or into an email<br />

they intend to send you, they’re<br />

probably going to type “.co.nz”<br />

at the end. If a different company<br />

owns the “.co.nz”, they’ll<br />

receive your website traffic or<br />

emails. Or if no one owns it,<br />

your potential visitor will be<br />

left confused.<br />

I personally prefer to use<br />

“.nz” domain names, as they<br />

are shorter and more modern.<br />

But whenever you buy a<br />

domain name I always recommend<br />

buying both “.co.nz” and<br />

“.nz”.<br />

4. Not buying simple<br />

misspellings of your<br />

domain name<br />

THE DIGITAL WORLD<br />

> BY JOSH MOORE<br />

Josh Moore is the head marketing fanatic at Duoplus, a<br />

Hamilton-based digital marketing agency that helps clients get<br />

more leads and sales through online marketing. www.duoplus.nz<br />

If your domain name has the<br />

potential to be misspelt, do<br />

your customers a favour and<br />

buy the mispellings of your<br />

domain name. This prevents<br />

what is known as “typosquatting”<br />

or “URL hijacking”.<br />

At a convenience level,<br />

it means your customers can<br />

more easily end up on your<br />

website. At a competitor level,<br />

it stops competitors from purchasing<br />

the domain and redirecting<br />

potential traffic to their<br />

own site. At a security level, it<br />

could stop your customers from<br />

getting scammed.<br />

One famous example is the<br />

site Goggle.com – an address<br />

people accidentally type sometimes<br />

when wanting to use<br />

Google. A number of years ago<br />

the site attempted to install a<br />

fake security program on visitors’<br />

computers, one that was<br />

filled with malware.<br />

If misspellings of your<br />

domain have been registered by<br />

other people, in some circumstances<br />

there are legal avenues<br />

that can be taken to reclaim the<br />

domain, but it is a lot more economical<br />

to just pay for an extra<br />

domain name from the start.<br />

5. Making it too complicated<br />

If your domain name isn’t easily<br />

remembered by your customers,<br />

it’s probably too complicated.<br />

When you are hunting for a<br />

domain name, it’s often frustrating<br />

that the names you want are<br />

already taken. This can lead to<br />

creative thinking … and when<br />

it comes to domain names, not<br />

all creative thinking is helpful!<br />

One client we work with<br />

had expanded from NZ to add<br />

branches in Australia, however<br />

their equivalent “.com.<br />

au” domain name was already<br />

taken. So, since they couldn’t<br />

have “xyz.com.au” they had<br />

selected “xyzaust.com.au”. It<br />

looked strange and wasn’t natural<br />

for customers to remember.<br />

6. Failing to buy the domain<br />

that matches a key<br />

product name<br />

The final mistake I see occasionally<br />

is failing to buy an<br />

available domain name that<br />

directly matches a key product<br />

or brand your company sells.<br />

Often companies will develop<br />

products and given them a<br />

brand that is different from<br />

the company name. If there is<br />

a strong marketing focus on<br />

that product brand name, then<br />

it makes sense to purchase the<br />

“.co.nz”, “.nz” and potentially<br />

“.com” domain names for that<br />

brand. If you’re going to invest<br />

in building product brand<br />

awareness, then make sure you<br />

own the domain name.<br />

The nice thing about each of<br />

these domain name mistakes, is<br />

that they’re easily avoidable. It<br />

just takes a little planning and<br />

intentionality.<br />

PUBLISHER<br />

Deidre Morris<br />

Ph: (07) 838 1333<br />

Mob: 027 228 8442<br />

Email: deidre@dpmedia.co.nz<br />

PRODUCTION MANAGER<br />

Kelly Gillespie<br />

Ph: (07) 838 1333<br />

Email: kelly@dpmedia.co.nz<br />

ADVERTISING INQUIRIES<br />

Please contact:<br />

ADVERTISING ACCOUNT<br />

MANAGERS<br />

Joanne Poole<br />

Ph: (07) 838 1333<br />

Mob: (021) 507 991<br />

Email: joanne@dpmedia.co.nz<br />

Penny McNicol<br />

Ph: (07) 838 1333<br />

Mob: (021) 090 52601<br />

Email: penny@dpmedia.co.nz<br />

ELECTRONIC FORWARDING<br />

EDITORIAL:<br />

<strong>News</strong> releases/Photos/Letters:<br />

editor@dpmedia.co.nz<br />

PRODUCTION:<br />

Copy/Proofs:<br />

production@dpmedia.co.nz<br />

SUBSCRIPTIONS:<br />

accounts@dpmedia.co.nz<br />

131 Victoria Street, Hamilton<br />

Ph: (07) 838 1333 | Fax: (07) 838 2807<br />

www.wbn.co.nz<br />

-<br />

www.dpmedia.co.nz<br />

Bryce Griffiths, making waves<br />

at BrickHouse Technologies<br />

BrickHouse Technologies builds on a foundation of industry knowledge<br />

with appointment of Bryce Griffiths as General Manager.<br />

Bryce Griffiths knows what it’s like to<br />

dip his toes in the water, he is a keen<br />

trout fisherman after all! So, when<br />

he was approached to join a fastgrowing<br />

Hamilton-based technologies<br />

company imprinted in the water and<br />

wastewater community, he knew it was<br />

an opportunity he needed to investigate<br />

further.<br />

Fast forward six months and Bryce’s move<br />

into BrickHouse Technologies has seen<br />

him close-out some challenging and longstanding<br />

projects, de-risk BrickHouse’s<br />

supply chain to improve operational<br />

efficiencies and focus on the delivery of<br />

quality outcomes for their customers.<br />

“BrickHouse has a strong history that<br />

spans far beyond a decade. We’re wellknown<br />

and well-respected within our<br />

areas of expertise; from our knowledge<br />

and understanding of the latest<br />

technologies and equipment, to our<br />

ability to tailor wastewater solutions to<br />

meet our customer needs. When I look<br />

back now, it was never a role I was going<br />

to turn down.”<br />

Leading a period of change within the<br />

company, Bryce is proud of what’s been<br />

accomplished across the past six months<br />

while navigating challenges, chaos and<br />

calm.<br />

“Our ability to adapt, is one of the key<br />

reasons we’ve been able to thrive. When<br />

I came into this role, it was just before the<br />

snap-lockdown. Yes, it has been a time of<br />

change, but one that has seen our team<br />

and our technology grow in leaps and<br />

bounds,” Bryce says of his transition into<br />

BrickHouse Technologies.<br />

Leading from the front<br />

<strong>2022</strong> thus far has showcased the<br />

company’s talents, as it continues to<br />

navigate the current climate.<br />

“The team we have here at BrickHouse<br />

is fantastic. We’ve grown our people<br />

by 30 per cent to ensure we can<br />

offer our project partners inhouse,<br />

end-to-end services. We have a good<br />

cross-section of skills to maintain our<br />

current relationships and develop future<br />

opportunities.”<br />

No stranger to the industry, Bryce has<br />

spent his international career working<br />

with well-respected multi-national<br />

engineering firms.<br />

“Vertex Group has allowed me to utilise<br />

my full toolbox of skills. Through my<br />

understanding of the sales process, my<br />

mechanical and process engineering<br />

knowledge, and managerial experience,<br />

I get to help our customers facilitate<br />

change.”<br />

A keen family man, Bryce credits his<br />

wife and children as the key drivers to<br />

his success, especially when it comes<br />

to his passion for the environment. He<br />

understands the importance of the<br />

work BrickHouse Technologies provides<br />

and wants to support a clean-green<br />

New Zealand, delivering and designing<br />

innovative sustainable practices.<br />

“I’m quite passionate about New<br />

Zealand and doing things the New<br />

Zealand way – NZ for NZ. My vision is<br />

to be a company who showcases Kiwi<br />

ingenuity at its best, in the New Zealand<br />

market and to the New Zealand clients<br />

we know and understand.”<br />

Managing Director of Vertex Group,<br />

Nick Callagher, believes this is why<br />

Bryce has been so successful. “Bryce’s<br />

integrity is unparalleled. We’ve<br />

immediately seen the impact of his<br />

desire to foster more meaningful<br />

relationships with our team and clients;<br />

he’s the perfect amalgamation of<br />

leadership and our solutions-based<br />

approach.”<br />

“Bryce has always been up for a<br />

challenge. The reason we’ve thrived<br />

over the last six months is through his<br />

progressive attitude and ability to grab<br />

opportunity by the horns. It’s been a<br />

privilege to watch his natural evolution<br />

into BrickHouse.”<br />

Primed for growth<br />

Following its acquisition by Vertex<br />

Group in 2019, BrickHouse Technologies<br />

has grown as a company, and Bryce is<br />

excited to be part of this new phase.<br />

“It’s time for us to take the next step<br />

and really stamp our mark on the<br />

industry.”<br />

The engineering and delivery firm offers<br />

a diverse portfolio of technologies and<br />

solutions. With a strong reputation, its<br />

sights are firmly set on a better future<br />

for all New Zealanders.<br />

“When it comes to water and<br />

wastewater solutions, New Zealander’s<br />

expect more from their essential<br />

services. Our role here at BrickHouse<br />

0800 566 463<br />

brickhouse.co.nz<br />

is to help local government bodies and<br />

industrial users to ensure their water<br />

and wastewater treatment systems are<br />

simple, robust, future-proofed, and safe<br />

for the environment. It’s a privilege to<br />

be a part of this process.”


4 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

Shift72 takes online streaming to the world<br />

From page 1<br />

at the chair level – the existing<br />

at-home technology is<br />

too cost prohibitive to replicate<br />

that experience for most<br />

audiences. So, there is very<br />

much a need for the at-home<br />

complement to the in-person<br />

experience.”<br />

Shift72 also view the<br />

online experience that they<br />

offer as a tool for getting<br />

people back into attending live<br />

events.<br />

“We just got off the phone<br />

with Event Cinemas and they<br />

are using a loyalty programme<br />

whereby if you watch a film<br />

online, you will earn points to<br />

either get free popcorn when<br />

you attend in person or perhaps<br />

a free ticket. A lot of our clients<br />

are using the online experience<br />

to complement or sometimes<br />

even reward their loyal audience<br />

interest,” Damian says.<br />

Shift72’s ability to work<br />

with a wide range of clients<br />

to meet their specific need is a<br />

big factor in their formula for<br />

success.<br />

And providing clients with<br />

exactly what they need, when<br />

they need it has led to the<br />

recent opening of two new<br />

offices in Berlin, Germany and<br />

Pordenone, Italy.<br />

“We’re looking at a much<br />

bigger European expansion<br />

this year. We want to provide<br />

24-hour support to all our clients<br />

across the globe. The benefits<br />

of Berlin and Italy is they<br />

are 12-hours behind (New Zealand).”<br />

Sales manager Luciana<br />

Hoffman says as well as providing<br />

clients with real time<br />

accessibility to Shift72 account<br />

managers, it also makes sense<br />

to have a presence in Europe.<br />

“The main festivals are<br />

based in Europe and it’s a<br />

benefit to have people there to<br />

present our platform in person,<br />

especially as we can no longer<br />

travel as easily (from New Zealand).”<br />

They might be missing out<br />

on the glamour festival events<br />

but Damian and Luciana are<br />

playing their part in the entertainment<br />

industry.<br />

“There’s no sexier industry<br />

to be in than this. It’s exciting.<br />

This is where entertainment<br />

show business, and education<br />

meets technology and being<br />

able to, at the least, be the platform<br />

that brings that to people<br />

- particularly in a time like this<br />

when many are blocked from<br />

doing so - is incredible. We<br />

may not be the creators of the<br />

content but we are the bridge<br />

that allows the public to be<br />

informed and entertained,”<br />

Damian says.<br />

“It’s very rewarding<br />

because of the people you meet<br />

and their different approaches -<br />

from art-related to indie films<br />

and feminist or environmental<br />

film festivals,” Luciana says.<br />

Shift72 might be laying<br />

down roots in Europe but the<br />

heartbeat of the company is<br />

still firmly planted in Hamilton.<br />

Four new staff have recently<br />

joined the Hamilton office taking<br />

the company to nearly 60<br />

and more positions still to be<br />

filled; Shift72 is proudly a Kiwi<br />

business.<br />

“It (being Hamilton-based)<br />

hasn’t been a detractor, we’ve<br />

been able to lure people from<br />

Auckland to come to Hamilton,”<br />

Damian says.<br />

“Strategically, Hamilton’s a<br />

great place. You’re at the centre<br />

of every major North Island<br />

city and within a large city<br />

itself. Hamilton’s got a great<br />

tech sector. Having seen cities<br />

like this back home in Canada,<br />

Hamilton is as big as an emerging<br />

city as it gets,” Damian<br />

says.<br />

At the centre of some of the<br />

up-and-coming talent is the<br />

relationship Shift72 has with<br />

the University of <strong>Waikato</strong>.<br />

Shift72 were the case<br />

company for the <strong>Waikato</strong><br />

Management School Case<br />

Competition last year.<br />

Working in teams, students<br />

analysed the company<br />

over a two-week period and<br />

developed a five-year strategy<br />

to grow the company’s sales,<br />

profits and revenue, by leveraging<br />

its core strengths and<br />

expanding into new national or<br />

global market.<br />

Shift72 followed the<br />

Shift72 sales manager<br />

Luciana Hoffman<br />

competition up with a ‘speed<br />

dating’ event for the students<br />

to interview staff about their<br />

careers.<br />

“Shortly after that we actually<br />

opened up a role for application<br />

that a couple of the students<br />

applied for,” Damian says.<br />

The company also provides<br />

internship opportunities<br />

for students coming out of the<br />

university, which often leads to<br />

full-time positions.<br />

“We’re always talking to<br />

the university to check out new<br />

talent,” Luciana says.<br />

Shift72 Head of<br />

growth marketing<br />

Damian Bartolomucci<br />

Looking to the future,<br />

Damian says the company will<br />

continue with a “growth mindset”.<br />

“We’ll see a lot more of an<br />

expansion into international<br />

markets. There is the event<br />

side, which we’re currently<br />

already in, then there’s the galleries<br />

and festivals – the world<br />

is our oyster in terms of the<br />

verticals we pursue. There isn’t<br />

a business that can’t benefit<br />

from a video library, whether<br />

it’s education, marketing or for<br />

entertainment.”<br />

South By Southwest Film Festival<br />

Dharamshala International Film Festival


WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

5<br />

Company-X wins Best Professional<br />

Service Innovation Award<br />

A decade of world-leading software savvy delivered with a can-do attitude has won Company-X its fourth innovation award.<br />

Hamilton Central <strong>Business</strong><br />

Association<br />

named the creator of<br />

software for multi-nationals,<br />

government departments,<br />

and enterprises the winner of<br />

the Best Professional Service<br />

Innovation Award in <strong>February</strong>.<br />

The Company-X team of<br />

nearly 60 software specialists<br />

is based at Wintec House in<br />

Hamilton.<br />

The latest win comes after<br />

a series of innovative Company-X<br />

software projects<br />

benefiting the medical profession,<br />

transport sector, food<br />

processing, quality assurance,<br />

video production, and big tech<br />

industries.<br />

Senior software developer<br />

Jiadong Chen built an innovative<br />

image classifier prototype<br />

app using artificial intelligence<br />

(AI) to detect bacterial and<br />

viral pneumonia in lung chest<br />

radiographs. The app won<br />

Microsoft's international Most<br />

Valuable Professional Global<br />

Cloud Skills Challenge competition<br />

in 2021.<br />

“The world has changed<br />

due to the COVID-19 pandemic<br />

since 2020,” Chen said.<br />

“Medical staff around the<br />

world have shown bravery and<br />

resilience in the fight against<br />

COVID-19, and some even<br />

sacrificed their lives while<br />

performing their duties. As an<br />

ordinary person, as a programmer,<br />

I also want to help. Therefore,<br />

using AI to try to help<br />

diagnose lung diseases, such<br />

as viral pneumonia, bacterial<br />

pneumonia, is an idea that I<br />

am interested in trying. And I<br />

am excited about the result and<br />

glad to be able to help.”<br />

This win recognises<br />

our expertise in a<br />

range of technologies<br />

and our experience in<br />

delivering innovative<br />

solutions in diverse<br />

industries<br />

Company-X built the<br />

world’s first national roading<br />

data quality assurance solution<br />

for the Road Efficiency<br />

Group (REG), a collaboration<br />

between Local Government<br />

New Zealand and Waka<br />

Kotahi NZ Transport Agency.<br />

The REG Insights portal is<br />

used by every road controlling<br />

authority in New Zealand in a<br />

national change management<br />

programme.<br />

Gamified e-learning safety<br />

and efficiency training software<br />

was built by Company-X<br />

for AsureQuality in Hamilton.<br />

Gamification is the use of<br />

game elements in non-game<br />

activities, enhancing engagement<br />

and understanding in<br />

e-learning environments.<br />

A virtual reality simulation<br />

of a DeLaval rotary shed<br />

was also built by Company-X<br />

for dairy farmers to challenge<br />

each other in best practice at<br />

its National Agricultural Fieldays<br />

stand.<br />

Company-X built Voxcoda<br />

using text-to-speech technology<br />

to create voice-over audio<br />

files. There is no longer the<br />

need to hire voice talent, a<br />

studio, and a sound engineer.<br />

Voxcoda outputs in multiple<br />

languages.<br />

A complex range of innovative<br />

software solutions have<br />

been provided by Company-X<br />

to Cisco since 2013.<br />

“Company-X’s key<br />

strength is building and managing<br />

highly proficient software<br />

development teams for<br />

domestic and international<br />

clients,” said Company-X<br />

co-founder and director Jeremy<br />

Hughes.<br />

“This win recognises our<br />

expertise in a range of technologies<br />

and our experience<br />

in delivering innovative solutions<br />

in diverse industries,”<br />

added fellow co-founder and<br />

director David Hallett.<br />

Augmented and virtual<br />

reality specialist Lance Bauer-<br />

feind said the win proved that<br />

Company-X was consistently<br />

“leading edge” when developing<br />

new solutions.<br />

Company-X won the Independent<br />

Software Vendor category<br />

of the Reseller <strong>News</strong><br />

Innovation Awards in 2020<br />

INNOVATION: Software specialist Company-X co-founders and directors<br />

David Hallett, left, and Jeremy Hughes are celebrating winning the Hamilton<br />

Central <strong>Business</strong> Association Best Professional Service Innovation Award.<br />

and 2019, and is a finalist in<br />

the yet to be announced 2021<br />

awards.<br />

Company-X also won the<br />

Roading Asset Management<br />

Innovation Award at the Road<br />

Infrastructure Management<br />

Forum in 2017.<br />

Navigate the<br />

digital landscape<br />

with us


Rabobank<br />

head office<br />

makes<br />

strategic<br />

move to<br />

Hamilton<br />

Rabobank New Zealand’s new head office<br />

in Hamilton — the Rabobank Centre —<br />

opened its doors at the end of last year<br />

and the bank’s employees have settled into<br />

their new office space in Union Square at<br />

the south-end of the city’s CBD.<br />

Home to around 80 Rabobank<br />

New Zealand<br />

employees, the move<br />

saw 50 head office staff make<br />

the shift north from Wellington<br />

to join the <strong>Waikato</strong> regional<br />

team, who had previously been<br />

based in the bank’s Hamilton<br />

office on London Street.<br />

Rabobank New Zealand<br />

CEO Todd Charteris says the<br />

relocation to Hamilton follows<br />

the bank’s decision in late<br />

2019 to move its head office<br />

from Wellington to support its<br />

growth strategy into the future<br />

as the country’s only specialist<br />

food and agribusiness bank.<br />

“We are New Zealand's only<br />

totally focused food and agri<br />

bank. Coming to a place like<br />

the <strong>Waikato</strong> is just such a great<br />

strategic fit, because obviously,<br />

it's a real hub for food and agri<br />

tech, a massive food producing<br />

region, and its proximity to the<br />

likes of Auckland, but also the<br />

Bay of Plenty.<br />

“The new Rabobank Centre<br />

will be a place where our<br />

employees, farmers and community<br />

leaders can come<br />

together to share ideas to further<br />

advance the industry and to<br />

help the bank’s clients achieve<br />

their goals.”<br />

Originally from South<br />

Otago, Charteris has been with<br />

Rabobank for 22 years, including<br />

a stint in Australia before<br />

moving back to New Zealand to<br />

take on the CEO role.<br />

You could say farming is in<br />

his blood with dairy farmers on<br />

Rabobank New Zealand<br />

CEO Todd Charteris.<br />

Rabobank interior<br />

his mother’s side and a stock<br />

agent father, he grew up on<br />

smaller farms.<br />

“All my school and university<br />

holidays were spent working<br />

on farms or shearing.”<br />

Along with the majority of<br />

the bank’s head office employees,<br />

Charteris happily made the<br />

move to the <strong>Waikato</strong>.<br />

“The people that have<br />

moved here are certainly enjoying<br />

it, they're enjoying the lifestyle,<br />

there’s a lot more space,<br />

and the weather is just way<br />

better.”<br />

Charteris says Rabobank’s<br />

move to Hamilton kickstarts<br />

a growth opportunity for the<br />

business.<br />

“Part of the reason coming<br />

here is a long-term commitment<br />

and we want to continue to<br />

grow. We're really looking forward<br />

to supporting our clients<br />

but also to take the opportunity<br />

to support new lending opportunities<br />

with some of the country's<br />

top food and agri business<br />

operations.”<br />

Whilst there are huge uncertainties<br />

for businesses worldwide<br />

due to Covid, Charteris<br />

says, New Zealand’s food and<br />

agri sector is buoyed by some<br />

exciting global opportunities.<br />

“There’s some challenges<br />

and we're working closely with<br />

our clients to help them through<br />

some of those challenges. We'll<br />

spend quite a bit of time looking<br />

to engage with policymakers<br />

and politicians, to maximise<br />

New Zealand’s new Rabobank<br />

head office in Hamilton.<br />

the opportunity, because whilst<br />

there's some challenges, there's<br />

some great opportunities and<br />

we really want to grasp those<br />

along with our clients.<br />

“What Covid has reminded<br />

us of is the economic strength<br />

of the New Zealand’s agri sector<br />

and primary production.”<br />

Alongside this ever-changing<br />

global situation, Charteris<br />

says, the food and agri sector<br />

is taking its environmental<br />

responsibilities seriously and<br />

meeting head on some of the<br />

market expectations.<br />

“There's some great examples<br />

where people are dealing<br />

with the environmental challenges<br />

and we have to continue<br />

to learn from each other, and<br />

to look for new and innovative<br />

ideas to address those challenges.”<br />

Charteris says the move to<br />

the <strong>Waikato</strong> is a big reflection<br />

on who they are and what they<br />

stand for. “It’s about helping<br />

us embed a mindset across our<br />

business centred on getting<br />

closer to our clients, regardless<br />

of where we work across New<br />

Zealand, so we can make even<br />

better and more effective decisions<br />

for them.<br />

“The bank already has a<br />

strong ties with the community<br />

in the <strong>Waikato</strong>, and with<br />

more of our team now based<br />

here, we’re looking forward to<br />

further strengthening our links<br />

with the region’s farming and<br />

business community in the<br />

years ahead.”<br />

He says the bank’s commitment<br />

to its clients and the wider<br />

agricultural sector was a key<br />

consideration in the new office<br />

fitout.<br />

“We wanted some of the<br />

very best materials. And we<br />

wanted to support the New<br />

Zealand wool industry. So, we<br />

sourced wool from three clients<br />

around the country — the<br />

Chrystalls from Taihape, the<br />

Sutherlands from South Otago<br />

and the Olivers from the King<br />

Country — to produce carpet<br />

for the new office.”<br />

Occupying the top two<br />

levels of the five-level Union<br />

Square Building with the lower<br />

levels occupied by other financial<br />

services providers.<br />

“Union Square combines<br />

retail, office and lifestyle space<br />

and will eventually include<br />

several cafes and restaurants,<br />

a wellness centre, end-of-trip<br />

facilities and a parking complex.<br />

It’s also located close to<br />

Hamilton’s central transportation<br />

hub which gives our<br />

employees plenty of options<br />

for their commute to and from<br />

work,” he says.<br />

The office combines spaces<br />

for focused individual work<br />

through to collaborative team<br />

work and formal presentations.<br />

The new centre was blessed<br />

by local hapu at a short ceremony<br />

held at the end of last<br />

year and an official opening<br />

event is now being planned for<br />

later in <strong>2022</strong>.<br />

“This will be attended by a<br />

range of clients, industry, business,<br />

government and community<br />

leaders, along with service<br />

providers who have helped<br />

bring the new centre to fruition,”<br />

Charteris says.<br />

Exceptional service is everything<br />

Service is at a premium<br />

these days – Have you<br />

tried ringing anyone<br />

lately? Chances are you’ll get<br />

a series of automated messages<br />

that run on and on; then<br />

told the queue is too long and<br />

you’ll need to ring back later;<br />

and finally, you’ll need to go<br />

online for assistance.<br />

If you are lucky enough<br />

to speak to someone, there<br />

is a high chance that due to<br />

everyone working from home,<br />

you are not able to get the<br />

assistance you need at that<br />

time. This is utterly frustrating.<br />

Time is money and businesses<br />

need to respect the time<br />

that belongs to customers, or<br />

they’ll become ex-customers!<br />

Don’t under-estimate the<br />

power of personal connection,<br />

relationships and how the concept<br />

of “preferred providers”<br />

works. It has never been easier<br />

to create a point of difference<br />

by having someone who<br />

is helpful and knowledgeable<br />

answering the phone!<br />

Instead of funnelling dollars<br />

into advertising, businesses<br />

should move some of<br />

this budget across to increasing<br />

resources in the customer<br />

service area – having great<br />

people answering the phone,<br />

meeting and greeting customers,<br />

and following up on queries<br />

and complaints in a timely<br />

manner.<br />

When a business delivers<br />

exceptional service, it<br />

overrides other factors such<br />

as price. People’s lives have<br />

become very busy, and this<br />

leads to being ‘time strapped’.<br />

There is an opinion that people<br />

who are time strapped are<br />

often less focussed on cost -<br />

instead they focus on service<br />

and solutions.<br />

Of course, some businesses<br />

are right up there on the excellence<br />

ladder and WOW what<br />

a delight it is to do business<br />

with them. They:<br />

• Answer the phone and<br />

return calls<br />

• Look genuinely pleased to<br />

see their customers<br />

• Retain their staff, building<br />

up a great knowledge base<br />

• Promote a friendly and<br />

can-do culture within their<br />

team<br />

• Provide clear timeframes<br />

for delivery of product or<br />

services<br />

• Know what stock they<br />

have and happy to source<br />

other product on request<br />

• Provide easy parking<br />

instead of using the carparks<br />

themselves!<br />

• Ring and advise as soon<br />

as the order is ready for<br />

pickup<br />

• Provide after sales service<br />

(including replacing faulty<br />

goods as appropriate)<br />

THE BUSINESS EDGE<br />

> BY BRENDA WILLIAMSON<br />

Brenda Williamson runs business advisory service<br />

Brenda Williamson and Associates www.bwa.net.nz<br />

If your staff are working<br />

from home, then seriously<br />

consider how they can remain<br />

connected with customers.<br />

Your interface needs to be<br />

seamless, and customers<br />

should be oblivious to where<br />

your staff are working. Too<br />

often I am hearing “sorry, they<br />

are working from home, and I<br />

can’t get hold of them” as an<br />

excuse for poor service. It is<br />

easy for businesses to fall into<br />

the trap of not only wasting<br />

customers’ valuable time but<br />

their own time by going round<br />

and round in circles and double<br />

handling problems.<br />

What a great way to start<br />

the new year by having a<br />

renewed focus on customer<br />

service. For those businesses<br />

who are doing an exceptional<br />

job, I salute you!


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8 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

CONVERSATIONS WITH MIKE NEALE<br />

OF NAI HARCOURTS HAMILTON<br />

Commercial & Industrial: Sole Agency v General Agency<br />

This has always been a conundrum<br />

for vendors and landlord alike.<br />

Sole Agency<br />

This is when you appoint a single agent<br />

and give them the sole responsibility for<br />

leasing or selling your property.<br />

General Agency<br />

This is where you chose to appoint a number<br />

of agents and it’s a winner takes all situation,<br />

but giving no one any real responsibility<br />

for selling or leasing your property.<br />

The benefit with a sole agency is that<br />

the agent knows if a deal is transacted,<br />

then they will be remunerated accordingly.<br />

On this basis, they will put more time and<br />

focus into getting a result – in fact they are<br />

there to get you the best offer, not just any<br />

offer. A clear and consistent message will<br />

go to the market and the agent will ensure<br />

that every effort is taken to facilitate the<br />

best terms for you (their client - the person<br />

or persons paying their fee). As there are<br />

far fewer properties for sale than leases and<br />

more buyers than tenants, this is mostly<br />

prevalent in sale situations.<br />

“My personal view is that<br />

almost without exception, you<br />

should appoint a sole agent<br />

when selling, but only if you<br />

want to get the best price”.<br />

Furthermore, it needs to be promoted<br />

through both digital and print media, as<br />

well as active promotion to the agents and<br />

company databases – you will need to sit<br />

down with your chosen agent to discuss the<br />

strategy that best reflects the target market<br />

and buyer pool for your property.<br />

With a general agency, where a number<br />

of agents are appointed, the odds of<br />

completing and getting remunerated is<br />

less, its often first in and first served. The<br />

agents are there to get you an offer which<br />

they believe will do the deal, not necessarily<br />

the best deal. So on this basis, they are<br />

likely to spend less time and effort on your<br />

property. This most often relates to leases<br />

where there is a greater volume of properties<br />

for lease and a relatively small pool of<br />

potential tenants.<br />

It would be fair to say though, that over<br />

the last few years industrial leasing has<br />

defied this traditional norm – there is still<br />

a shortage of leasing supply and strong<br />

demand for leasing industrial properties.<br />

Are there better ways to get you property<br />

leased or sold, while maintaining<br />

either a sole or general agency?<br />

Sole Agency: it can depend on your own<br />

personal circumstances, but a property<br />

never has as much appeal as it does when it<br />

comes to the market for the first time. This<br />

is often when an Auction, Tender or Deadline<br />

Private Treaty is most effective – it is<br />

‘no-price’ marketing that pits buyer against<br />

buyer, in order to create competition and<br />

maximise the sale price for the Vendor. If<br />

you are looking to lease and it’s a genuinely<br />

desirable property, then:<br />

• Consider giving the agent a sole agency<br />

for a month, to see what they can do<br />

and whether they can create some competition<br />

to get the best terms on paper.<br />

Leverage may establish a longer lease<br />

term, better rent review provisions and<br />

having to offer fewer incentives.<br />

• Following the sole agency period,<br />

allow it to revert to a general agency<br />

authority, so the agent can complete any<br />

unfinished work.<br />

Mike Neale - Managing Director,<br />

NAI Harcourts Hamilton.<br />

General Agency: often a property covered<br />

in various agency’s signage gives the<br />

wrong message – desperation.<br />

• Consider allowing only one (or possibly<br />

two) companies signs on the property<br />

• Consider allowing only one or two<br />

agencies to promote it on the various<br />

websites. The other agencies can still<br />

have a general agency authority, but<br />

will only be paid I they front up with<br />

an offer – if they do, then ensure they<br />

are one of your preferred agent in the<br />

future, as they will have proved their<br />

worth.<br />

What I dislike most about a general<br />

agency authority if the lack of consistency<br />

around the marketing content and marketing<br />

strategy. Some agents have become notorious<br />

for using appalling photography – retail<br />

photo’s taken in the dim hours, with not a<br />

pedestrian in sight or office/industrial buildings<br />

with storm clouds on the horizon and<br />

not a hint of sunlight hitting the building.<br />

You would be surprised how often the<br />

details for the same property vary, from<br />

floor areas, to the rental or even number of<br />

car parks. As a Landlord or Vendor, ensure<br />

the information you provide is both correct<br />

and current.<br />

Sales and leasing is a partnership shared<br />

with the agent putting in the hours, expertise<br />

and negotiation skills, while the Vendor/Landlord<br />

should be investing in marketing<br />

and the agents remuneration.<br />

Leasing is the most time consuming<br />

aspect of a commercial agents life, it’s also<br />

the aspect that adds the most value for a<br />

Landlord, so one piece of advice – don’t<br />

chip the leasing agents commission. Many<br />

of you will know Shaun Cosgrave who<br />

spent a couple of years with us in the commercial<br />

field – his one comment to me, that<br />

we should be paid twice as much for leasing,<br />

as he believed Landlords often had little<br />

appreciation of the amount of work and<br />

effort that goes into getting a lease across<br />

the line.<br />

We are fortunate in Hamilton, in that<br />

the vast majority of Landlords (but not all),<br />

understand the value that a lease brings and<br />

therefore pay a full and fair commission -<br />

in a number of cases that come to mind,<br />

they actually offer to pay more than a standard<br />

leasing commission.<br />

NAI Harcourts Hamilton<br />

Monarch Commercial Ltd MREINZ Licensed<br />

Agent REAA 2008<br />

Cnr Victoria & London Streets, HAMILTON<br />

07 850 5252 | hamilton@naiharcourts.co.nz<br />

www.naiharcourts.co.nz<br />

The Unbound team<br />

Unbound named<br />

in the top three<br />

percent by Google<br />

Hamilton-based digital marketing agency Unbound has not only<br />

achieved <strong>2022</strong> Premier Partner status in the Google Partners<br />

programme but has been named in the top three percent of<br />

partners in New Zealand.<br />

I love Hamilton. It’s a great city with lots of<br />

opportunities and great people. A lot of<br />

people run down Hamilton but from a business<br />

point of view it’s a great place to work<br />

The accolade, which<br />

recognises Unbound<br />

as one of Google’s<br />

top-performing digital marketing<br />

agencies from across<br />

the globe, is part of the new<br />

Google Partners programme.<br />

Unbound founder and<br />

CEO Quentin Weber says<br />

changes to the Premiere Partner<br />

status reflects the team’s<br />

dedication to raising the bar<br />

and delivering outstanding<br />

results.<br />

“We are committed to<br />

understanding our clients’<br />

business and delivering<br />

results that matter to them.<br />

“We are online experts,<br />

but our ability to understand<br />

what the digital data means<br />

for a business and find ways<br />

to make a positive difference<br />

to the bottom line is what sets<br />

us apart.”<br />

A dedicated digital marketing<br />

agency with clients<br />

around New Zealand, including<br />

JB Hi-Fi, Gallagher and<br />

Work from Home Desks,<br />

Unbound helps businesses get<br />

more traffic and helps them<br />

turn that traffic into sales.<br />

Established in 2015 by<br />

Weber, Unbound is the only<br />

Google premier partner based<br />

in the <strong>Waikato</strong>.<br />

With a targeted offering<br />

of online advertising (PPC),<br />

SEO, conversion rate optimisation,<br />

analytics and reporting,<br />

Weber says they are a<br />

true specialist agency.<br />

“We live and breathe digital,<br />

and that gives us a real<br />

opportunity to be the best at<br />

what we do.”<br />

The Google Partners programme<br />

has undergone significant<br />

changes for <strong>2022</strong>,<br />

including redefining what it<br />

means to be a Premier Partner<br />

through new, advanced<br />

programme requirements and<br />

offering new Premier Partner<br />

benefits to support growth<br />

and success with Google Ads.<br />

“We are just a little old<br />

Hamilton agency, we’re not<br />

like some of the big Auckland<br />

agencies with big clients. We<br />

weren’t sure if we were going<br />

to keep the status after the<br />

shake up,” Weber says.<br />

Originally from Tauranga,<br />

Weber moved to Hamilton for<br />

university in 2000. He lasted<br />

six months in a science and<br />

teaching degree before beginning<br />

his journey into marketing.<br />

With five years at Noel<br />

Leemings and another five<br />

years at the Radio Network,<br />

Weber was firmly hooked on<br />

advertising.<br />

In 2013, he became a business<br />

partner in advertising<br />

agency Dori Media and when<br />

his business partner moved<br />

to Christchurch a few years<br />

later, Unbound was born.<br />

“When he moved to be<br />

nearer family, we made the<br />

decision to split ways. He<br />

continued doing the website<br />

side of things and my focus<br />

(with Unbound) is purely on<br />

online advertising.”<br />

Located in Garden Place,<br />

Unbound is actively involved<br />

in the Hamilton business<br />

scene, and proudly supports<br />

Hamilton Central <strong>Business</strong><br />

Association and the <strong>Waikato</strong><br />

Chamber of Commerce.<br />

“I love Hamilton. It’s a<br />

great city with lots of opportunities<br />

and great people. A lot of<br />

people run down Hamilton<br />

but from a business point<br />

of view it’s a great place to<br />

work,” he says.<br />

Not bound by geographical<br />

limitations, Unbound works<br />

with clients from Christchurch<br />

right up to Kerikeri.<br />

“We’ve always been happy<br />

to look after anyone, anywhere<br />

in New Zealand. We<br />

know we can do a great job<br />

for anyone because we know<br />

the market.”<br />

Over the past couple of<br />

years, Weber says, they have<br />

struggled to get skilled staff.<br />

“Advertising on Seek and<br />

TradeMe is just a waste of<br />

time now. Most of the people<br />

I’ve recruited in the last year<br />

have been through personal<br />

connections and referrals.”<br />

Weber says the business is<br />

growing and he expects the<br />

team of nine to grow over the<br />

next year.<br />

“We’ve got good systems<br />

and processes in place and<br />

we know we can help more<br />

businesses around New Zealand<br />

to get success online. We<br />

are finding more and more<br />

businesses need help in that<br />

space.”<br />

As a Premier Partners<br />

in the Google Partners programme,<br />

Unbound has access<br />

to innovative tools, resources<br />

and support to help their clients<br />

succeed and grow online.<br />

Google Ads Marketing<br />

senior director Davang Shah<br />

says the top 3% Google Partner<br />

in New Zealand are companies<br />

that stand out based on<br />

their commitment to developing<br />

product expertise, building<br />

new client relationships<br />

and helping their current clients<br />

to grow.<br />

“Congratulations to our<br />

Premier Partners, we look<br />

forward to supporting them<br />

as they help their customers<br />

succeed online.”<br />

For more information and<br />

to learn more about Unbound,<br />

visit unbound.nz


An introduction to Agile<br />

software development<br />

TECH TALK<br />

> BY MICHAEL HAMID<br />

Michael Hamid is Professional Services Manager at <strong>Waikato</strong> software<br />

specialist Company-X and a teaching fellow at the University of <strong>Waikato</strong><br />

lecturing project management courses.<br />

The Agile development methodology<br />

is both a very popular and an effective<br />

method for developing software.<br />

Agile first came to prominence<br />

in the early<br />

2000s and its influence<br />

has grown significantly since<br />

then.<br />

So, what is Agile and how<br />

does it work?<br />

Before Agile became popular,<br />

the prevailing software<br />

development methodology was<br />

known as the waterfall method.<br />

This approach attempted to<br />

organise software development<br />

into a series of steps that naturally<br />

flowed one after the other,<br />

like a waterfall.<br />

First, requirements were<br />

gathered and documented.<br />

Government removes<br />

parking requirements for<br />

Hamilton developments<br />

Developers in the city<br />

will no longer be<br />

required to provide<br />

a minimum number of carparks,<br />

as Hamilton City Council<br />

implements a government<br />

directive to remove the rule<br />

from its district plan.<br />

Under the National Policy<br />

Statement on Urban Development,<br />

central government<br />

has required many councils to<br />

remove requirements for minimum<br />

carparking spaces from<br />

District Plans as of 20 <strong>February</strong><br />

this year.<br />

That means for developments<br />

like new apartments,<br />

offices or townhouses, developers<br />

are no longer required to<br />

provide a minimum number of<br />

carpark spaces on-site. Accessible<br />

car parking on-site will<br />

still be required.<br />

Hamilton Mayor Paula<br />

Southgate said she knew there<br />

was already concern in some<br />

parts of the city about streets<br />

clogged by parked cars and said<br />

this change would go down like<br />

a “lump of lead” for some people.<br />

But council’s hands were<br />

tied.<br />

“The government is trying<br />

to rapidly increase the availability<br />

of houses as well as<br />

ensure councils provide more<br />

transport choices apart from<br />

private cars. I don’t necessarily<br />

agree this is the solution, but<br />

I acknowledge government’s<br />

efforts to do something about<br />

the housing crisis. Saying that,<br />

we have relayed our concerns<br />

directly to government and<br />

we’ll keep doing that” she says.<br />

“Some developers may<br />

still choose to provide on-site<br />

carparks in both residential<br />

and commercial developments<br />

because that will be what the<br />

market demands. But council<br />

cannot force them to take that<br />

view.”<br />

District Plan Committee<br />

Chair councillor Ryan Hamilton<br />

said staff had been directed<br />

to look for every option available<br />

to counter the negative<br />

consequences of the change.<br />

Options were being considered<br />

around how to manage<br />

rubbish and recycling bins<br />

on collection days, storage<br />

requirements for e-scooters and<br />

bikes, and design of footpaths<br />

and roads, he says.<br />

“We know there will be<br />

consequences and we will do<br />

what we can to manage them.<br />

And we will continue to challenge<br />

government if there are<br />

ill-considered or unintended<br />

poor consequences for Hamilton<br />

residents as a result of government<br />

policies.<br />

“At the end of the day, we<br />

need to acknowledge this will<br />

support more intense development<br />

in our city as well as<br />

council’s aspirations around<br />

climate change and the provision<br />

of different transport<br />

options. It’s not all bad; we just<br />

need to see how it plays out.”<br />

Further changes to the District<br />

Plan required by the government<br />

will be notified for<br />

public submissions in August<br />

this year.<br />

Based on these requirements<br />

the product was then designed.<br />

Once the design was complete,<br />

the product would be developed<br />

or built. Then it would<br />

be tested and if there were any<br />

problems found during testing,<br />

they would be fixed. Once this<br />

was complete the product was<br />

launched or released.<br />

While this method worked,<br />

it has several problems. The<br />

main problem is that it took<br />

a long time to get through<br />

all the steps and release software.<br />

This delay often meant<br />

that requirements changed<br />

during development. Changing<br />

requirements often introduced<br />

more delays as the changes<br />

needed to be incorporated into<br />

the project. This often introduced<br />

more bugs and errors.<br />

During the 1990s software<br />

development teams tried to<br />

find ways to handle these<br />

changes and get software<br />

out into the market faster. At<br />

the same time lean management<br />

ideas were propagating<br />

through the manufacturing<br />

sector. Agile incorporated<br />

some ideas from the lean<br />

philosophy like shortening<br />

feedback loops and delivering<br />

benefits to users sooner.<br />

In the spring of 2000, a<br />

group of 17 software developers<br />

met in Oregon to consider<br />

how to do this. From this and<br />

subsequent meetings, the key<br />

principles of Agile were developed.<br />

This group first developed<br />

the Agile Manifesto that<br />

outlined the four key values:<br />

1. Individuals and interactions<br />

Experience care as it<br />

should be, experience<br />

the Braemar way.<br />

over processes and tools<br />

2. Working software over comprehensive<br />

documentation<br />

3. Customer collaboration<br />

over contract negotiation<br />

4. Responding to change over<br />

following a plan.<br />

They also added the following<br />

insight to the list above:<br />

while there is value in the<br />

items on the right, we value<br />

the items on the left more.<br />

Further to the key values,<br />

they also outlined 12 principles<br />

to back up the values.<br />

These principles emphasised<br />

delivering software frequently<br />

using shorter delivery<br />

cycles, welcoming changing<br />

requirements at any point<br />

in the delivery cycles, using<br />

working software as the main<br />

measure of progress, and regularly<br />

reflecting and looking<br />

to improve the development<br />

process incrementally.<br />

Agile changed the way<br />

software development teams<br />

worked together. Instead of<br />

requirements being developed<br />

by business analysts into written<br />

specifications, that were<br />

interpreted by architects into<br />

designs, that were then given<br />

to software developers to<br />

code and then testers to test,<br />

small multidisciplinary teams<br />

worked together with the business<br />

to develop software in<br />

shorter time frames. Terms like<br />

stand up, scrums and sprints<br />

started to be used to describe<br />

a process that focussed a lot<br />

more on closer collaboration,<br />

faster release times and<br />

continuous iteration and<br />

improvement.<br />

In many ways, Agile tried<br />

to incorporate the idea that<br />

developing software was more<br />

like a journey than a destination.<br />

Many software projects<br />

start with an idea and as the<br />

idea is developed, it changes<br />

and evolves as more is discovered<br />

about how people use the<br />

software and how it could be<br />

used in a different way.<br />

Whilst Agile is no silver<br />

bullet, it is a very effective<br />

and efficient way to develop<br />

software.<br />

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10 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

Be a Mighty Local<br />

- support our <strong>Waikato</strong><br />

businesses<br />

By Nicola Greenwell<br />

Interim general manager, Hamilton & <strong>Waikato</strong> Tourism<br />

With the ongoing COVID-19 restrictions,<br />

many of our <strong>Waikato</strong> businesses continue<br />

to be severely impacted, particularly those<br />

directly involved in the tourism, events, and<br />

hospitality sectors.<br />

With Omicron travel-wary<br />

consumers,<br />

our bars, cafés, and<br />

restaurants, as well as retail and<br />

transport businesses, are being<br />

affected alongside our accommodation<br />

providers, activities,<br />

and attractions.<br />

There are <strong>Waikato</strong> companies,<br />

including some of our<br />

smaller home-grown and often<br />

family-owned operations, that<br />

are hurting badly.<br />

Our events sector has been<br />

severely impacted with many<br />

consumer and business events<br />

postponing until later this year<br />

or 2023, or even cancelling<br />

entirely. This affects all those<br />

local businesses in the event<br />

supply chain – for example,<br />

audio visual providers, food and<br />

beverage suppliers, transport<br />

companies and so on.<br />

Very sadly, some businesses<br />

across these sectors are having to<br />

significantly downsize or hibernate<br />

with jobs being lost, and<br />

there are others telling us they<br />

are highly likely to have to follow<br />

suit.<br />

So, it is imperative that we all<br />

get behind our local businesses<br />

in ways that we can – and here<br />

in the <strong>Waikato</strong> we are very fortunate<br />

to have many companies<br />

that have goods and services that<br />

are first class and highly desirable.<br />

Hamilton & <strong>Waikato</strong> Tourism<br />

(HWT) certainly welcomes<br />

the recent government<br />

announcement of a further level<br />

of interim support for struggling<br />

businesses, but we strongly<br />

encourage our mighty local people<br />

to keep up their wonderful<br />

support of the businesses in our<br />

region.<br />

Whether it is visiting our<br />

fabulous <strong>Waikato</strong> attractions,<br />

dining out at your favourite<br />

local eatery, or picking up some<br />

takeaways, or shopping at local<br />

stores, you are helping them to<br />

stay in business at this challenging<br />

time – and to continue to be<br />

able to provide employment in<br />

our communities.<br />

Our Mighty Local initiative<br />

continues to spread the good<br />

word about supporting local.<br />

We launched Mighty Local<br />

two years ago at the start of the<br />

COVID outbreak to build awareness<br />

of the remarkable companies<br />

in our region and the many<br />

ways you can support them. The<br />

initiative remains as valid today<br />

– head to mightylocal.co.nz for<br />

further information and ideas.<br />

While there will be some<br />

understandable concerns around<br />

staying safe in the current red<br />

setting, we are blessed here in<br />

the <strong>Waikato</strong> that many of the<br />

great experiences and attractions<br />

our region does best are in the<br />

wide-open spaces of our amazing<br />

outdoors.<br />

Added to this, all businesses<br />

interacting with the public,<br />

including our tourism and hospitality<br />

companies, have policies<br />

and procedures in place to ensure<br />

your safety and enjoyment under<br />

the current setting.<br />

Here at HWT we continue to<br />

promote the <strong>Waikato</strong> in a variety<br />

of ways, encouraging local residents<br />

to get out and enjoy our<br />

region, as well as inviting people<br />

from other regions to visit<br />

and experience our many special<br />

places.<br />

We are teaming up with<br />

Tourism New Zealand (TNZ) to<br />

ensure the <strong>Waikato</strong> region gets<br />

the best exposure in the collaborative<br />

and successful national<br />

‘Do Something New, New Zealand’<br />

campaigns that encourage<br />

Kiwis to direct their discretionary<br />

spending toward travel.<br />

As part of this partnership to<br />

inspire more people to experience<br />

more of our tourism offerings<br />

we are currently running a<br />

campaign to highlight that the<br />

<strong>Waikato</strong> is where you can get<br />

even more out of our remaining<br />

summer. A high-energy video<br />

invites viewers to trail blaze by<br />

walking or cycling one of our<br />

many tracks, savour the flavour<br />

at our eateries, make memories<br />

enjoying our attractions and<br />

have an epic day out here in the<br />

<strong>Waikato</strong>. Check it out at waikatonz.com/summer<br />

Coming up, the <strong>Waikato</strong> is<br />

part of the TNZ autumn campaign<br />

to encourage Kiwis to go<br />

on holiday over the shoulder<br />

season with plenty of activities<br />

and attractions on offer even as<br />

the weather cools down.<br />

In another initiative with<br />

TNZ, we recently invited TVNZ<br />

Breakfast to film live from Hamilton<br />

when the best of the city<br />

– our street art, Hamilton Gardens,<br />

Hamilton Zoo and other<br />

locations – were beamed out<br />

nationwide. There was also a<br />

cross-over showing the thrills of<br />

blackwater rafting at Waitomo.<br />

Despite the challenges many<br />

of our businesses are facing,<br />

there has been cause for some<br />

celebration too.<br />

The culinary genius of<br />

three <strong>Waikato</strong> restaurants has<br />

been recognised in the widely<br />

reported Cuisine Good Food<br />

Awards. Palate, on Alma Street<br />

in Hamilton, was awarded two<br />

hats for being consistently outstanding<br />

– the judges said, ‘to eat<br />

at Palate gives diners a sense of<br />

having experienced something<br />

special’. Mr Pickles Bar & Eatery,<br />

overlooking the river, was<br />

named as one of the restaurants<br />

to watch this year, as was Alpino<br />

in Cambridge.<br />

Another recent national<br />

award winner is Discover<br />

Waitomo, which took home the<br />

Tiakina Taiao environmental<br />

leadership award in the Outdoor<br />

Awards. Presented by Recreation<br />

Aotearoa, this award honours<br />

Discover Waitomo, owned<br />

by the Tourism Holdings group,<br />

for kaitiaki of the three glowworm-studded<br />

caves in which it<br />

operates tours – Waitomo Glowworm<br />

Caves, Ruakuri Cave and<br />

Aranui Cave. The company has<br />

carried out ecological protection<br />

in the caves and the surrounding<br />

region for a number of years. It<br />

has a dedicated environmental<br />

team, climate monitoring systems<br />

in the caves, and offers<br />

environmental education programmes.<br />

We have also celebrated the<br />

winners in the Hamilton Central<br />

<strong>Business</strong> Association’s CBD<br />

Awards honouring businesses<br />

in the city that have made a real<br />

impact over the past year. Our<br />

congratulations to them all.<br />

<strong>Waikato</strong> business heart is<br />

strong, says awards judge<br />

The <strong>Waikato</strong> business<br />

community is relatively<br />

small, but with a big<br />

heart, diverse, and ambitious.<br />

If you need evidence, just<br />

check out the finalists in the<br />

2021 <strong>Waikato</strong> Chamber of<br />

Commerce <strong>Business</strong> Awards.<br />

The winners will be<br />

announced on <strong>March</strong> 11,<br />

selected from a total of 75<br />

entries - the event rescheduled<br />

twice from November<br />

and <strong>February</strong> due to Covid-19<br />

lockdown restrictions.<br />

Head judge is the University<br />

of <strong>Waikato</strong>’s Director of<br />

Engagement and Executive<br />

Education Dr Heather Connolly.<br />

She says they weren’t<br />

sure what to expect for these<br />

awards, that perhaps businesses<br />

would be put off entering<br />

because of the uncertainty<br />

around Covid, but it turned out<br />

to be the opposite.<br />

“We found that businesses<br />

came forward to promote<br />

themselves. They’d gone<br />

through so much change<br />

during Covid and what shone<br />

through was how businesses<br />

had drawn on the strength of<br />

their staff to get into a better<br />

position. We found businesses<br />

are doing some great and<br />

unique things on the ground,<br />

and they are shining.”<br />

Dr Connolly has been<br />

involved in the business<br />

awards for around nine years,<br />

and head judge for the past<br />

three.<br />

She says she and her fellow<br />

judges, all 30 plus of them,<br />

were impressed with the calibre<br />

of entries from a raft of<br />

different sectors.<br />

“Familiar names, but new<br />

names too,” she says. “There<br />

are businesses in the <strong>Waikato</strong><br />

region doing great things, but<br />

they are largely hidden, particularly<br />

in IT, and it’s always<br />

good to see new businesses<br />

coming through.”<br />

The chamber launched the<br />

awards at the premises of the<br />

awards’ key sponsor Foster<br />

Construction Group.<br />

“That may have also had<br />

a bearing on the high number<br />

of entries too,” Dr Connolly<br />

says. “It meant business owners<br />

and leaders could question<br />

the judges and chamber representatives<br />

about any aspect of<br />

the awards, and after that we<br />

ran two online zoom sessions<br />

where people could get questions<br />

answered before working<br />

on and submitting entries.”<br />

As head judge, Dr Connolly<br />

ensures judges cover<br />

all aspects of business practice<br />

and she makes a point of<br />

bringing new judges on board<br />

each year.<br />

“A more senior judge will<br />

go out and visit a business with<br />

a newer one and if there’s even<br />

a sniff of a conflict of interest<br />

then a judge will withdraw<br />

from any involvement with<br />

that particular business or category.”<br />

That may sound simple, but<br />

Dr Connolly says the <strong>Waikato</strong><br />

business community is<br />

relatively small and close-knit<br />

so there are numerous occasions<br />

where there is conflict.<br />

The University of <strong>Waikato</strong><br />

sponsors the CEO of the Year<br />

category and it’s a category<br />

that’s kept strictly confidential,<br />

says Dr Connolly. They do not<br />

release the names of all CEO<br />

entrants; simply announce the<br />

winner.<br />

Award judges must be<br />

independent from the <strong>Waikato</strong><br />

Chamber of Commerce and<br />

the panel includes bankers,<br />

directors, independent consultants,<br />

accountants, strategists,<br />

representatives from not-forprofits<br />

and past award winners.<br />

“We make sure we keep the<br />

process alive and vibrant, and<br />

that all voices can be heard.<br />

We have some robust conversations<br />

when we get together,”<br />

Dr Connolly says. “Robust and<br />

confidential, often looking and<br />

relooking at an issue or topic<br />

within the submission several<br />

times and with different people.”<br />

She says it’s this rigorous<br />

judging process, led by the<br />

University of <strong>Waikato</strong> with<br />

the full support of the Chamber<br />

team, that gives the awards<br />

their status in the business<br />

community.<br />

The very nature of Dr Connolly’s<br />

position as director of<br />

engagement and executive<br />

education, means she’s a link<br />

between ‘town and gown’.<br />

She’s a business strategist<br />

with a small business lens,<br />

working as a consultant before<br />

Dr Heather Connolly<br />

returning to the University of<br />

<strong>Waikato</strong> to study for her PhD.<br />

As a strategist she’s aware<br />

that businesses and universities<br />

need to adapt as they try to<br />

read and prepare for the future.<br />

To that end, Executive<br />

Education at the University of<br />

<strong>Waikato</strong> offers ongoing shortstyle<br />

courses, which aren’t<br />

formal qualifications, but tailored<br />

for business people who<br />

haven’t the capacity to commit<br />

to an MBA, or who want<br />

themselves or their staff to<br />

upskill in a particular area of<br />

business. For example, project<br />

management, design thinking,<br />

finance, Artificial Intelligence<br />

and machine learning.<br />

“So they understand the<br />

language of future trends,”<br />

Dr Connolly says. “But<br />

always what comes through<br />

is the human side of leaders.<br />

Bringing people together<br />

is the strongest part of their<br />

organisation, so we offer leadership<br />

development as well.”<br />

The University of <strong>Waikato</strong><br />

MBA remains a popular programme,<br />

drawing people from<br />

all walks of life. There are<br />

50 participants in the current<br />

graduating class.<br />

The qualification was<br />

significantly revamped and<br />

refreshed two years ago, to<br />

make it more cross disciplinary<br />

and more problem based.<br />

“So instead of offering separate<br />

papers for each subject<br />

we brought them together;<br />

economics with supply chain<br />

management and strategy with<br />

marketing. We introduced a<br />

paper called Creating Positive<br />

Disruption, and also focused<br />

on moving managers to leaders.”<br />

Another part of Dr Connolly’s<br />

wide brief is to bring students<br />

and business together;<br />

students get workplace<br />

experience by taking on a specific<br />

project or doing an internship<br />

before they graduate, and<br />

business leaders come to campus<br />

to talk to students about<br />

business practice.<br />

“They’ll be taking on our<br />

students and in turn those students<br />

can come back to class<br />

as guest speakers too. It’s a<br />

circle if you like, and it makes<br />

the university-business relationship<br />

stronger,” Dr Connolly<br />

says.<br />

“They’re amazing inspirational<br />

leaders,” Dr Connolly<br />

says. “They’ll talk about their<br />

careers, predictions for business<br />

and the skill sets they’ve<br />

developed. I’d really like to<br />

know what they’d tell their<br />

20-year-old selves if they<br />

reflect on their own careers,<br />

what they’d do differently,<br />

what advice they’d have for<br />

the next generation of female<br />

business leaders.”


WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

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12 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

Life-Changing<br />

fashion reinvents<br />

runway show<br />

Four New Zealand fashion labels have<br />

taken their runway aspirations into their<br />

own hands after New Zealand Fashion<br />

Week was cancelled due to Covid<br />

restrictions.<br />

Holi Boli Navy Floral<br />

Dress currently in<br />

production for Autumn.<br />

Hamilton-based fashion<br />

label Holi Boli and<br />

<strong>Waikato</strong>-based ReCreate<br />

joined Tonic & Cloth and<br />

Duffle&Co in a reinvented<br />

runway event designed to highlight<br />

the impact these brands<br />

are creating in the lives of their<br />

makers, as well as showcase<br />

the best of their collections on<br />

the catwalk.<br />

The Life-Changing Fashion<br />

show, provided a platform for<br />

the designers to share the values<br />

of sustainability and considered<br />

creation, with thoughtfully<br />

designed fashion that<br />

makes a positive impact in the<br />

lives of the people who make<br />

their products. Each collection<br />

fairly employs more than 80<br />

garment makers.<br />

ReCreate began as an idea<br />

to provide fair employment<br />

for women in the marginalised<br />

community of Dey Tmey,<br />

Cambodia. Founded by Erica<br />

Gadsby in 2013, ReCreate provides<br />

opportunities for training<br />

and personal development<br />

within their Dey Tmey workshop<br />

and through production<br />

partners in Cambodia.<br />

“This event is a wonderful<br />

opportunity for us to collaborate<br />

and promote each other’s<br />

brands, as we are all essentially<br />

working towards the same<br />

vision — to transform lives<br />

through fashion,” Erica says.<br />

“It’s not only about designing<br />

clothing that makes women<br />

look good… we also want<br />

them to feel good, knowing<br />

that their garment has made<br />

such a positive difference in<br />

somebody else’s life.”<br />

Holi Boli, an ethical<br />

women’s clothing manufacturer<br />

and fashion label, was<br />

started by Ana and Daniel<br />

Wilkinson-Gee following a<br />

I want women to feel<br />

beautiful and strong<br />

in our clothes, no<br />

matter what they<br />

face each day. And<br />

I want those that<br />

make our clothes to<br />

be empowered and<br />

honoured through<br />

the process<br />

visit to India in 2006. Now<br />

employing 21 women and<br />

having trained a further 170<br />

in design and sewing, Holi<br />

Boli is making a real difference<br />

in the lives of women by<br />

providing them with the skills<br />

and opportunities for a better<br />

life. More recently, they have<br />

From left Ana Wilkinson-Gee from Holi Boli, Jodie<br />

Woods from Tonic & Cloth, Emily Long from<br />

Duffle&Co and ReCreate Clothing's Erica Gadsby.<br />

added a New Zealand production<br />

component which continues<br />

to support these women<br />

throughout the pandemic.<br />

“The show came together<br />

very quickly within about<br />

eight days. We were blown<br />

away by the positive response<br />

from those we reached out to,<br />

collaborate with us, to help our<br />

My business, my staff, their brand<br />

Internal communications is<br />

a hot topic right now and<br />

getting it right means more<br />

than taking care over timing,<br />

channels and content. Making<br />

sure it speaks from the heart of<br />

your brand is vital.<br />

During these times of<br />

restrictions on our everyday<br />

lives, keeping staff informed,<br />

motivated and safe is a priority.<br />

For many small to medium<br />

organisations, this has been the<br />

first time they’ve had to communicate<br />

widely to staff with<br />

such frequency or complexity.<br />

For many, a chat in the<br />

smoko room has been enough<br />

to keep staff up-to-date with<br />

changes that might impact<br />

how they work, or share news<br />

from the boss’s office. In the<br />

old days, a friendly note in a<br />

pay-packet was pandering, but<br />

now, we care more about our<br />

people’s loyalty and welfare.<br />

The challenge a lot of business<br />

owners face is being clear<br />

and consistent around their<br />

brand, especially for a small<br />

company that has grown over<br />

years. For some, defining their<br />

brand hasn’t even really been a<br />

‘thing’, relying on reputation,<br />

visibility, word-of-mouth and<br />

social media to keep the calendar<br />

full. So having to think<br />

about what their brand should<br />

mean to their staff can be unfamiliar<br />

territory.<br />

Let’s invent Colin’s Plumbing<br />

Co. Colin went out on his<br />

own 10 years ago when his<br />

boss retired. He knows his<br />

trade and values his clients. He<br />

knew he needed to look professional<br />

so invested in a good<br />

logo that looks smart on his<br />

shirts and vehicles. He’s OK<br />

with Facebook, does a tiny bit<br />

of local advertising and sponsors<br />

a few causes that mean<br />

something to him.<br />

<strong>Business</strong> boomed recently<br />

and he’s now got a dozen staff.<br />

He’s not consciously had to<br />

think about how his brand is<br />

experienced by his customers<br />

because he’s always been the<br />

face they see, the personality<br />

they engage with. But now,<br />

there are customers he may<br />

rarely meet, and he’s having<br />

to trust his team to epitomise<br />

Colin’s Plumbing Co. He<br />

needs to think about what that<br />

really means and then make<br />

sure they understand it, live it<br />

and respect it.<br />

One of his guys can be a bit<br />

brash. Colin loves his energy<br />

but is nervous he’ll offend a<br />

customer one day. Another is<br />

an amazing technician but shy,<br />

so can struggle to communicate<br />

well.<br />

And as for the one with<br />

a big laugh and outrageous<br />

sense of humour? Well, he<br />

charms customers all the time<br />

but one day his potty mouth is<br />

going to get them into trouble.<br />

Colin doesn’t want to be<br />

dictatorial – do it my way or<br />

you’re out. He doesn’t want<br />

to overload his team with lists<br />

of rules about how to behave,<br />

other than what H&S says he<br />

has to.<br />

Taking time to think about<br />

what your brand is all about<br />

is worth doing properly, but<br />

sometimes it can be as simple<br />

TELLING YOUR STORY<br />

> BY VICKI JONES<br />

Vicki Jones is director of Dugmore Jones, Hamilton-based brand<br />

management consultancy. Email vicki@dugmorejones.co.nz<br />

as articulating what matters to<br />

your business the most. The<br />

experts talk loftily about setting<br />

a vision and values and<br />

yes, of course, that’s incredibly<br />

important in terms of a<br />

clear direction. But for some<br />

it’s as simple as thinking about<br />

what you want customers to<br />

say about their experience.<br />

Some teams might glaze<br />

over when you talk to them<br />

about ‘brand values’, but<br />

really you’re only defining<br />

what matters for your business.<br />

Talking about a ‘vision’<br />

might inspire most teams,<br />

but others are content simply<br />

knowing your end-game, reassurance<br />

that they’re turning up<br />

to work for a reason other than<br />

the cash.<br />

Colin could shower his staff<br />

with gifts, shout muffins every<br />

week and throw the mother of<br />

all Christmas parties but, if<br />

they don’t care about his brand<br />

and his business, that may not<br />

be enough.<br />

Colin’s ongoing challenge<br />

is to keep his team reminded<br />

of what’s at the heart of his<br />

business and reflect it in the<br />

way they behave and interact<br />

with their clients.<br />

He could put it all in a<br />

booklet for his staff. But if he<br />

hasn’t talked to at least some<br />

of them about what should be<br />

in that booklet, and it’s never<br />

discussed again, they’re not<br />

going to care. Equally, if he<br />

drags them into long workshops<br />

of painful introspection<br />

and uncomfortable personal<br />

sharing, they’re not going to<br />

appreciate that either.<br />

Finding a middle ground is<br />

the sensible place for a lot of<br />

small businesses. Sometimes<br />

it can be as straightforward as


WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

13<br />

Te Huia report<br />

highlights financial,<br />

environmental<br />

failings<br />

The <strong>Waikato</strong> Chamber of Commerce<br />

recently commissioned a report on the<br />

financial and environmental viability<br />

of the Hamilton-Auckland commuter<br />

train, Te Huia, which shows the<br />

service costs considerably more than<br />

it does to drive and it creates more<br />

carbon emissions.<br />

social enterprises keep moving<br />

forward during these difficult<br />

times,” Ana says.<br />

“There was such a beautiful,<br />

calm, joyful spirit on set.<br />

The women from Silverfox<br />

model agency brought professionalism<br />

mixed with heart.<br />

Maher shoes kept our Holi<br />

Boli models walking in freedom.<br />

Ollie from Kauri Bay<br />

Boomrock events venue (Clevedon)<br />

gave us a safe place<br />

and warm welcome at their<br />

breath-taking, indoor-outdoor<br />

location on a hill overlooking<br />

the Hauraki Gulf. Citizen kept<br />

us all hydrated with their delicious<br />

non-waste drink products.<br />

We're super grateful to<br />

all these amazing brands who<br />

made this event possible."<br />

Tonic & Cloth, founded<br />

by Jodie Woods, is a clothing<br />

brand with a heart for empowering<br />

women. Using natural<br />

fibres, each garment allows<br />

women to truly be themselves.<br />

“I want women to feel<br />

beautiful and strong in our<br />

clothes, no matter what they<br />

face each day. And I want<br />

those that make our clothes to<br />

be empowered and honoured<br />

through the process,” Jodie<br />

says.<br />

Emily Long’s brand<br />

Duffle&Co bridges the gap<br />

between everyday luxury and<br />

conscious, considered design<br />

with handcrafted bags that<br />

don’t compromise your values.<br />

Each piece is created through<br />

slow, fair and ethical production,<br />

and by implementing<br />

age-old artisanship techniques<br />

that empower small groups of<br />

talented artisans. Proudly certified<br />

as a B Corporation and<br />

Climate Positive, meticulous<br />

attention to detail goes into<br />

each Duffle&Co piece, from<br />

the hand signed labels from<br />

each maker to the trees that are<br />

planted from each purchase.<br />

With the ethos of collaboration<br />

over competition, the<br />

Life-Changing Fashion event<br />

was supported by a selection<br />

of like-minded businesses<br />

who are also challenging<br />

the status quo within their<br />

respective industries.<br />

Silver Fox Management<br />

represents the models who sizzled<br />

down the runway with a<br />

diverse range of sizes, heights,<br />

ages and looks — creating<br />

a relatable and empowering<br />

experience for all women with<br />

the confidence and radiance<br />

that each model brought to the<br />

stage.<br />

The Edit skincare, with<br />

founder Michelle Devereux,<br />

brought more than 25 years<br />

of fashion and beauty knowhow<br />

to achieve a fresh, natural<br />

makeup for the runway. The<br />

Edit’s skin-perfecting curation<br />

of natural products was used<br />

to create the luxurious base for<br />

each look.<br />

Citizen provided refreshment<br />

to event guests with<br />

sustainable beverages that<br />

fight food waste by upcycling<br />

food instead of letting it go to<br />

waste. Every Citizen product<br />

is made using edible surplus<br />

food or food by-products,<br />

which is then re-worked into<br />

delicious drinks.<br />

The analysis was produced by final<br />

year <strong>Waikato</strong> University student<br />

Nicholas Farrell who was studying<br />

for a Bachelor of Management Studies.<br />

It shows that per trip from Hamilton to<br />

Auckland, driving costs $48 compared to<br />

$294 on Te Huia – made up of a $12 fare<br />

and a $282 subsidy. And based on the assumption<br />

of one person per vehicle, carbon<br />

emissions for the same trip are 20kg<br />

per person driving, but 31.5kg per person<br />

on Te Huia.<br />

The report also found that patronage<br />

KPIs are just half of year one predictions<br />

in the Te Huia business case, with an<br />

overall load factor of 26 per cent; journey<br />

times are 91 minutes driving compared<br />

with 145 minutes on Te Huia; and the<br />

implementation of the train service has<br />

seen a congestion reduction of just 0.13<br />

per cent.<br />

The Regional Council are introducing<br />

significant upgrades to the service this<br />

year to attract a great deal more patronage<br />

but given Te Huia’s $100 million price<br />

tag, there needs to be real accountability<br />

from those who strongly supported and<br />

advocated for its implementation.<br />

It is fair to say ratepayers and businesses<br />

will have some serious questions<br />

in the lead up to local body elections later<br />

this year about whether the service is justified<br />

and whether it’s a good use of taxpayers’<br />

and ratepayers’ hard-earned cash.<br />

The service also contributed significantly<br />

more carbon emissions. Would it<br />

not be best for the government to invest in<br />

other technologies? We’re going to start<br />

seeing more and more electric and hydrogen<br />

vehicles on our road in the next few<br />

years, it seems a more sensible invest-<br />

By Don Good, CEO of <strong>Waikato</strong><br />

Chamber of Commerce.<br />

ment would be to improve our roading<br />

and EV charging sites.<br />

There were several reasons for commissioning<br />

this report on behalf of our<br />

members. The first was to ensure transparency<br />

around the data of this service,<br />

and to provide a benchmark to be able to<br />

view the success or failure of initiatives<br />

by regional and central government to attract<br />

more patronage.<br />

We also wanted to showcase the high<br />

quality of graduates coming out of the<br />

University of <strong>Waikato</strong>, as well as encourage<br />

this generation to grapple with<br />

the reasons behind large financial investments<br />

such as Te Huia – they have to live<br />

with the results of previous generations’<br />

decision making.<br />

Lastly, we believe there needs to be<br />

wider debate on important issues such as<br />

this leading up to the local government<br />

elections this October. Prudent spending<br />

of your hard-earned rates and taxes is an<br />

issue that the Chamber is willing to address.<br />

We hope that this report generates<br />

much-needed debate around the viability<br />

of the Te Huia service, and we welcome<br />

you to contact us with your feedback.<br />

The full report can be read on our website:<br />

waikatochamber.co.nz/other<br />

making brand values part of an<br />

ongoing narrative, by casually<br />

referring to them when you’ve<br />

done something that reinforces<br />

them. Do that too much,<br />

it becomes glib. Do it just<br />

enough and it’s reaffirming.<br />

The businesses that have<br />

brand conversations with their<br />

staff, literally or by example,<br />

are those who will have found<br />

galvanizing staff easier during<br />

these times of disruption, and<br />

will come through stronger<br />

when it’s all over.<br />

206594AA


14 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

It’s coming home…<br />

the return of NZ’s IP<br />

It's coming home<br />

It's coming home<br />

It's coming<br />

Football's coming<br />

home<br />

Anyone who was in the<br />

UK (or supported the<br />

English football team)<br />

in 1996 will undoubtedly<br />

remember the dulcet tones of<br />

David Baddiel and Frank Skinner<br />

as they ‘sang’ ‘Three Lions’<br />

in support of England’s Euro 96<br />

campaign. How could you not?<br />

The song blared out of every<br />

radio on every building site and<br />

in every home at all hours.<br />

Alas, poor England, they did<br />

not win…again…and the trophy<br />

did not come home.<br />

But something that is – or<br />

at least appears to be – coming<br />

home (to New Zealand, that<br />

is) is the country’s intellectual<br />

property. To be more specific,<br />

Kiwi businesses appear to be<br />

either moving production of<br />

their goods back to New Zealand<br />

or just making it here in the<br />

first place.<br />

I know of at least three businesses<br />

in the <strong>Waikato</strong> and Bay<br />

of Plenty who have brought,<br />

or who are in the process of<br />

bringing, their manufacturing –<br />

and therefore their intellectual<br />

property – back home to New<br />

Zealand from China. One recent<br />

example is EGO in Hamilton,<br />

who, in the January/<strong>February</strong><br />

<strong>2022</strong> issue of <strong>Waikato</strong> <strong>Business</strong><br />

<strong>News</strong>, was reported as having<br />

plans to “shift manufacturing<br />

from China to New Zealand in<br />

the very near future with the<br />

Auckland base destined to be the<br />

manufacturing plant, design studio<br />

and showroom all in one”. I<br />

also know of start-up businesses<br />

who are not even considering<br />

manufacturing in China: they<br />

want to manufacture at home.<br />

The big question, of course,<br />

is why? The cost of labour in<br />

China, for example, is much<br />

cheaper and China has recognised<br />

technological and<br />

manufacturing expertise.<br />

China is also geographically<br />

much closer to major markets<br />

like Europe, India and Japan,<br />

making distribution much<br />

easier than from New Zealand.<br />

From talking to business<br />

owners, I believe the reasons<br />

are control, speed and (thanks<br />

to Darth Covid) cost. By control,<br />

I mean control over their IP,<br />

what happens to it, and who has<br />

access to it; by speed, I primarily<br />

mean speed of response to<br />

market and customer demand;<br />

and by cost, I mean, of course,<br />

the cost of shipping goods to<br />

New Zealand which has dramatically<br />

increased over the last two<br />

years.<br />

There’s no doubt that Covid<br />

INTELLECTUAL PROPERTY ISSUES<br />

> BY BEN CAIN<br />

Ben Cain is a Senior Associate at James & Wells and a Resolution<br />

Institute-accredited mediator. He can be contacted at 07 957 5660<br />

(Hamilton), 07 928 4470 (Tauranga) and benc@jaws.co.nz.<br />

has accelerated the movement to<br />

bring the country’s intellectual<br />

property home. There’s equally<br />

no doubt though that China,<br />

for one, will remain a significant<br />

manufacturing source for<br />

New Zealand businesses. What<br />

remains to be seen is what balance<br />

will be struck between the<br />

two, and how Kiwi returnees<br />

and New Zealand government<br />

policies, for example, will influence<br />

the future of manufacturing<br />

in New Zealand.<br />

Navigating<br />

murky waters<br />

One thing that’s abundantly<br />

clear about our world at<br />

the moment is: there is a<br />

lack of clarity just about everywhere<br />

you look.<br />

How much disruption will<br />

Omicron cause? Can I visit our<br />

customers in China this year? Are<br />

property values diving? Will my<br />

kids ever be able to buy a home?<br />

Can I cope with another round of<br />

online schooling? Should I order<br />

Christmas presents now to avoid<br />

shipping delays?<br />

As a business owner or manager,<br />

how do you run a business,<br />

manage a team, sell products,<br />

recruit new staff and maintain a<br />

semblance of calm in such uncertain<br />

times? Well, I’m sorry to<br />

say there’s no magic bullet. But<br />

there are a few communications<br />

actions you can take to make the<br />

journey smoother as you navigate<br />

these murky waters.<br />

Keep Talking<br />

When you’re not sure what the<br />

future holds, it’s easy to put off<br />

communicating or just shut down<br />

completely. That’s the worst<br />

thing you can do.<br />

The act of communicating to<br />

and with your team can, in itself,<br />

be a calming influence. Look for<br />

ways to maintain regular communication,<br />

even if you don’t<br />

always have something major<br />

to say. Staff, customers and your<br />

community will appreciate you<br />

for taking the time and putting<br />

your relationships first.<br />

Say What You Know, Admit<br />

What You Don’t<br />

As a leader, people want to see<br />

you try to make sense of things.<br />

That can be stressful, especially<br />

when you are uncertain of the<br />

future yourself.<br />

A good rule to follow is tell<br />

people what you know now<br />

while freely admit what you<br />

don’t know. People respect an<br />

authentic, honest and vulnerable<br />

leader and communicator.<br />

Simple and Often<br />

When people are dealing with<br />

uncertainty, there is a lot of<br />

‘noise’ you are going to be competing<br />

with. At the moment, people<br />

are dealing with health worries,<br />

schooling issues and work<br />

stress while the media bombards<br />

us with fear-mongering headlines.<br />

This requires leaders to communicate<br />

often, which means<br />

regularly repeating important<br />

messages. And it also requires<br />

simplicity, which can be the most<br />

difficult aspect of communication<br />

delivery.<br />

Put Systems in Place<br />

If you didn’t read my article in<br />

the last issue of <strong>Waikato</strong> <strong>Business</strong><br />

<strong>News</strong>, go find it online. I<br />

talked about putting together a<br />

few regular channels and systems<br />

for internal communication.<br />

If you don’t put some rigidity<br />

around your communications<br />

timelines and channels, it just<br />

won’t happen.<br />

This also extends to external<br />

communication, with your customers,<br />

suppliers, stakeholders<br />

and community. Plan out your<br />

communications timeline and<br />

stick to a schedule.<br />

Offer Light Relief<br />

Remember that a little fun goes<br />

a long way. We’re all in this<br />

boat together, so we may as<br />

well have a few laughs along<br />

the way.<br />

PR AND COMMUNICATIONS<br />

> BY HEATHER CLAYCOMB<br />

Heather Claycomb is director of HMC, a Hamilton-based,<br />

award-winning public relations agency.<br />

Prioritise staff team-building,<br />

give your customers something<br />

for nothing, or donate to<br />

a worthy cause in your community<br />

for instance. We all need<br />

a little something that makes<br />

us feel happy during uncertain<br />

times – something a bit healthier<br />

than that Friday G&T.<br />

I reckon we’ve got around<br />

12 more months of unprecedented<br />

uncertainty ahead. So,<br />

hopefully a few of these tips<br />

will help you get through.<br />

BEWARE OF FOREIGN IMITATIONS.<br />

There’s no shortage of great ideas in New Zealand.<br />

But for an innovative bunch, we’re not the best at<br />

realising the full potential of our innovations, particularly<br />

when exporting them.<br />

At James & Wells, we can identify your competitive<br />

edge, offer business strategies for specific markets and<br />

help you own and leverage your intellectual property to<br />

ensure no one steals the fruit of your labour.<br />

www.jaws.co.nz | +64 7 957 5660


WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

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16 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

<strong>Business</strong> student proves it’s never<br />

too late to study<br />

At 62-years-old, Terry Glenister decided it wasn’t too late to<br />

expand on his business knowledge and resources. So, in 2020<br />

he enrolled to study business at Te Wānanga o Aotearoa.<br />

Terry completed a Certificate<br />

in Small <strong>Business</strong><br />

and Project Management<br />

and two years on has<br />

grown his business to a place<br />

where he didn’t think was once<br />

possible.<br />

“The proof is in the pudding,<br />

I started off as a small<br />

business and now I’m looking<br />

at going into a stage where I<br />

may need to employ someone<br />

to keep it ticking at full service,”<br />

says Terry who runs a<br />

health and safety business.<br />

The Te Awamutu local<br />

admits that he wasn’t the best<br />

when it came to the technology<br />

side of things but since completing<br />

his study he is now far<br />

more confident.<br />

“The fact that I’m able to<br />

use XERO (accounting software)<br />

and understand it, meet<br />

with my accountant and understand<br />

the terms he’s using and<br />

not be so afraid of doing something<br />

financial on my banking<br />

app, it’s great.”<br />

Terry studied at TWoA’s<br />

Mangakōtukutuku campus<br />

in Hamilton with kaiako<br />

Donna Robinson - business kaiako<br />

Terry Glenister - business student<br />

The proof is in the<br />

pudding, I started off<br />

as a small business<br />

and now I’m looking<br />

at going into a stage<br />

where I may need to<br />

employ someone to<br />

keep it ticking at full<br />

service<br />

(teacher), Donna Robinson, in<br />

what he described as friendly,<br />

relaxed and fruitful environment.<br />

For Donna, it’s important<br />

to create a comfortable learning<br />

environment for tauira<br />

(students) in order for them to<br />

build the confidence they need<br />

to grow their business.<br />

“I aim to draw out confidence<br />

in people and let them<br />

know that they have potential.<br />

It’s about relatabilty too, they<br />

realise I’m just like them and<br />

we all just have to start somewhere,”<br />

says Donna who is a<br />

business owner herself.<br />

With a Master of <strong>Business</strong><br />

Administration and a Masters<br />

in Financial Capability for<br />

Indigenous, Donna is a well<br />

versed kaiako who is passionate<br />

about teaching and sharing<br />

her knowledge.<br />

“I love my kaupapa (programme)<br />

and seeing tauira<br />

evolve and transform over the<br />

year of study. As an adult you<br />

get to experience education in<br />

an entirely different light. It’s<br />

about pulling on life experiences<br />

and wisdom learnt over<br />

the years and applying that into<br />

the programme,” she says.<br />

Donna believes the programme<br />

is a great opportunity<br />

for those who want to provide<br />

an income for themselves and<br />

their whānau and go forward<br />

with confidence in their business.<br />

“If you’ve got an inkling<br />

of why you want to be in business,<br />

then let us show you the<br />

how because it’s going to be<br />

transformational.”<br />

For more information or<br />

to enrol in a business programme<br />

at TWoA, visit<br />

www.twoa.ac.nz.<br />

Number of homes for sale doubles in Hamilton<br />

but rental properties are scarce<br />

The number of homes for<br />

sale in Hamilton has<br />

nearly doubled compared<br />

to the same time last<br />

year but the number of rental<br />

properties available in the city<br />

is at an extreme low says real<br />

estate agency Lodge.<br />

Lodge Real Estate managing<br />

director Jeremy O’Rourke<br />

says the number of residential<br />

properties currently for sale<br />

in Hamilton sat at 780 at the<br />

end of January, which was a<br />

vast improvement on the 410<br />

available on the market at the<br />

same time last year.<br />

Lodge City Rentals, Hamilton’s<br />

largest property management<br />

company by volume,<br />

however, has just 75 properties<br />

on their books currently, and<br />

55 of those are small studios<br />

considered most suitable for<br />

students. That leaves only<br />

around 20 rentals suitable for<br />

families.<br />

“It’s harder than ever for<br />

Hamilton renters. Families<br />

especially are really struggling<br />

to get into homes in the<br />

city, with the number of quality<br />

rental listings well down,”<br />

Jeremy says.<br />

However, for those people<br />

putting their homes on the<br />

market for sale, most were<br />

looking to buy elsewhere in<br />

the city. “There’s potential<br />

for a few of these homes to<br />

enter the rental pool, as investors<br />

continue to see value and<br />

demand in the Hamilton market.<br />

But there is no quick solution<br />

to our rental shortage in<br />

the city.”<br />

Jeremy points to a shifting<br />

market, overall, where buyers<br />

can be more discerning because<br />

they have more choice as<br />

listings increase. However,<br />

buyers also face rising interest<br />

rates and controls on bank<br />

lending under the Credit Contracts<br />

and Consumer Finance<br />

Act, which was making everyone<br />

more cautious, he says.<br />

“Finance is really hard to<br />

get right now, and it takes longer<br />

to be approved so that’s<br />

also starting to impact on conditional<br />

sale periods which<br />

are being pushed out and<br />

extended while buyer finance<br />

is approved.”.<br />

In some cases houses were<br />

taking up to one month longer<br />

to settle than they normally<br />

would as people navigate these<br />

new financial challenges,<br />

Jeremy says.<br />

The Hamilton market<br />

still represents good value,<br />

with the median house price<br />

reported by the Real Estate<br />

Institute of NZ for December<br />

was sitting at $870,000 which<br />

is still below the national<br />

median of $905,000.<br />

People are also still moving<br />

to the city and the completion<br />

of infrastructure like<br />

the <strong>Waikato</strong> Expressway later<br />

this year would drive further<br />

development and interest in<br />

the <strong>Waikato</strong> region.<br />

“Our farming sector is<br />

strong and there are businesses<br />

with global growth prospects<br />

relocating to Hamilton as our<br />

infrastructure improves, so we<br />

don’t see the city’s housing<br />

Lodge Real Estate<br />

managing director<br />

Jeremy O’Rourke.<br />

market going backwards anytime<br />

soon, but we certainly<br />

don’t expect to be seeing the<br />

freakish growth that we had<br />

last year,” Jeremy says.<br />

Developments in the northwest<br />

of the city, at Temple<br />

View, and north of the city, at<br />

Horotiu, were also attracting<br />

new buyers.<br />

While January is always<br />

a quieter month for house<br />

sales, this January’s sales figures<br />

were especially low. This<br />

was expected as people took a<br />

longer break after contending<br />

with COVID-19 throughout<br />

2021, he says.


HAMILTON CENTRAL BUSINESS AWARDS<br />

Putting the<br />

fun into food<br />

wins café<br />

top award<br />

It’s not often the CBD <strong>Business</strong> Awards<br />

comes up with a best of the best but taking<br />

out three categories put Cream Eatery<br />

ahead of the bunch this year.<br />

Cream won best café, best<br />

social media and the<br />

café won best space for<br />

design studio Designwell.<br />

Celebrating a year in business<br />

recently, Cream owner<br />

and fab baker Chrissy Houghton<br />

says the award is the icing<br />

on the cake for the stylish central<br />

city eatery.<br />

“It's really exciting. Especially<br />

after the end of our first<br />

year, which has been pretty<br />

wild with all lockdowns and<br />

stuff. It's nice for our team, I<br />

think, quite exciting working<br />

somewhere that is recognised<br />

that way.”<br />

Chrissy owns and runs the<br />

café alongside husband Luke,<br />

who is the brains behind some<br />

of the sensational food coming<br />

out of the kitchen.<br />

She also creates special<br />

occasion cakes under the moniker<br />

Chrissy Cakes and is the<br />

talent behind the countertop<br />

baked goods at the café.<br />

Cream Eatery<br />

owners Chrissy and<br />

Luke Houghton.<br />

The cinni bunz are a hot<br />

favourite and the delectable<br />

cinnamon bun even has its own<br />

range of merchandise as well,<br />

including tees and tote bags,<br />

which are designed and printed<br />

in Hamilton.<br />

A chef by trade, Luke is<br />

always adapting the menu to<br />

showcase not only what’s seasonal<br />

but to allow his creative<br />

culinary flare shine through.<br />

Chrissy describes the menu<br />

items as seasonal, fun, traditional<br />

mixed with the unexpected<br />

and to cater to her love<br />

of a sprinkle, she says the cabinet<br />

food is like something from<br />

a refined children’s party.<br />

One of the favourites dishes<br />

on the menu – Luke’s Fried<br />

Eggs – keeps the punters coming<br />

back for more.<br />

“The fried eggs have a cult<br />

following,” she laughs.<br />

So popular they sold take<br />

home fried egg kits for Father's<br />

Day during the last lockdown.<br />

“They got all the different<br />

elements they needed - the<br />

bread, the eggs, the whipped<br />

feta, the spice. It was really<br />

well received.”<br />

They’ve since morphed the<br />

kit into just selling the spice<br />

mix to give people a taste of<br />

the dish from the comfort of<br />

their home.<br />

Hospitality businesses have<br />

been one of the biggest losers<br />

in the ever-evolving pandemic<br />

climate and Chrissy says for<br />

many it has meant make or<br />

break.<br />

“I think we were quite<br />

lucky we weren't open in 2020.<br />

Because we could spend that<br />

time watching what some of<br />

our favourite cafes in Melbourne<br />

and Sydney were doing<br />

and saw that not a lot of people<br />

were doing it here (in New<br />

Zealand). We took a lot of<br />

those ideas, and they just kept<br />

us going.”<br />

The couple waited until<br />

December 2020 to start work<br />

on the café, with Luke doing as<br />

much of the work as he could.<br />

“We spent Christmas break<br />

with Luke tiling because January<br />

is kind of a write off for<br />

tradies and he did a lot of stuff<br />

just to get us open as quickly<br />

as we could. We felt like we've<br />

been waiting a long time by<br />

then.”<br />

The wait started back in<br />

2019 after they sold the name<br />

and brand of their previous eatery<br />

Winner, Winner in Hamilton<br />

East to Burger Fuel in 2017<br />

(the pair have nearly 30 years<br />

hospitality experience between<br />

them).<br />

They stuck it out for a while,<br />

learning as much as they could<br />

and once the business became<br />

a franchise they moved on.<br />

“Luke doesn’t like keeping<br />

things the same for long and<br />

franchises tend to have a menu<br />

that they keep for years and<br />

years.”<br />

They spent 2020 formulating<br />

their plans for Cream and<br />

of course watching the pandemic<br />

play out.<br />

“We wanted to bring something<br />

different to the CBD and<br />

appeal to a wide range of people.<br />

I love looking out at the<br />

café at lunch and seeing all<br />

the different types of people<br />

who come in and enjoy our<br />

space. We're always striving to<br />

provide a space where people<br />

feel welcome and staff want to<br />

serve you and give you the best<br />

experience they can. That's<br />

really important to me. And<br />

Luke just likes to have fun in<br />

the kitchen and do things a little<br />

bit differently.”<br />

The goal for the eatery this<br />

year is to ride the Omicron<br />

wave and then look to expanding<br />

the kitchen and dining area<br />

later in the year.<br />

“We want to get through<br />

the next couple of months as


HAMILTON CENTRAL BUSINESS AWARDS<br />

WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

19<br />

unscathed as possible and preparing<br />

for what that might look<br />

like, especially if we have to<br />

close down for any period of<br />

time.”<br />

In the year they’ve been<br />

open, the café has grown in<br />

popularity and outgrown the<br />

space, Chrissy says.<br />

“We tend to get full at lunch<br />

and it would be nice to have<br />

a bit more space for people.<br />

We’ve outgrown our kitchen as<br />

well and we need more fridge<br />

space and dry storage space for<br />

our chef to be able to work.”<br />

Hamilton Central <strong>Business</strong><br />

Association general manager<br />

Vanessa Williams says Hamilton’s<br />

CBD is continuing<br />

to evolve and the high-quality<br />

developments happening<br />

around the city attract high<br />

calibre tenancies like Cream<br />

Eatery.<br />

“From the moment they<br />

opened their beautifully<br />

designed doors, Cream have<br />

had a loyal following. They<br />

have shown adaptability and<br />

flexibility during alert level<br />

changes and working within<br />

the required frameworks, they<br />

have held industry events to<br />

support their sector and they<br />

are quickly becoming a landmark<br />

feature of Garden Place.<br />

We were really excited to see<br />

them take out the Best Café<br />

and Best Social Media awards<br />

and with Designwell, winning<br />

the under 250sqm award for<br />

the Cream Eatery space.”<br />

The goal for eatery this year is to ride the<br />

Omicron wave and then look to expanding<br />

the kitchen and dining area later in the year.


20 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

HAMILTON CENTRAL BUSINESS AWARDS<br />

Hamilton CBD's Best in <strong>Business</strong><br />

With a timeframe that has included three<br />

postponements, two lockdowns and a<br />

move into red – the 2021 CBD Award<br />

winners can now be announced.<br />

Utilising the skills of<br />

an expert panel of<br />

judges, close to 80<br />

entries were received showcasing<br />

Hamilton’s CBD’s<br />

Best in <strong>Business</strong> across a<br />

number of sectors. So it is<br />

with much delight that we are<br />

able to share the award winners<br />

and place getters in each<br />

category.<br />

Hamilton Central <strong>Business</strong><br />

Association (HCBA) general<br />

manager Vanessa Williams is<br />

proud to host an awards programme<br />

that recognises the<br />

achievements of the central<br />

city businesses.<br />

“Hamilton’s CBD awards<br />

are about providing the opportunity<br />

for businesses across<br />

all sectors to put themselves<br />

forward and to be assessed by<br />

a panel of judges, to sell the<br />

story of their business and to<br />

celebrate their remarkable<br />

successes. It was heartening to<br />

see so many businesses enter<br />

the awards at a time when the<br />

city was in and out of lockdowns,<br />

changing alert levels<br />

and facing the uncertainly of<br />

a continuously changing environment.”<br />

HCBA chair Dwight Egelhof<br />

echoed the same sentiment<br />

and was impressed by<br />

the variety of businesses in<br />

the mix.<br />

“Hamilton’s central city<br />

boasts an amazing and unique<br />

array of businesses and it is<br />

therefore with absolute pleasure<br />

that we can all recognise<br />

them and celebrate them. It<br />

feels like the results have been<br />

a long time coming, with judging<br />

completed in September<br />

last year, but the timeframe<br />

does not take away from their<br />

exceptional achievements and<br />

we are delighted to see such a<br />

strong mix of small and large<br />

businesses recognised in the<br />

awards.”<br />

It is fair to say that the<br />

original plans for the Hamilton<br />

CBD Awards 2021 would<br />

likely have made it the best<br />

celebration yet, as HCBA<br />

with the support of Spark and<br />

MediaWorks, looked to showcase<br />

the ‘best’ businesses in<br />

the CBD with an epic night of<br />

celebration at the new Union<br />

Square development in Hamilton’s<br />

central city.<br />

However, in the true style<br />

of adaption, the awards evening<br />

is taking a slightly different<br />

turn with an intimate<br />

event for award recipients<br />

being held early <strong>March</strong> at<br />

Hamilton’s central city boasts an amazing<br />

and unique array of businesses and it is<br />

therefore with absolute pleasure that we can<br />

all recognise them and celebrate them.<br />

Ernest Lounge Bar on Alexandra<br />

Street, catered by Banh<br />

Mi and with Moving Media<br />

on site to capture the night in<br />

action.<br />

As main sponsor of the<br />

CBD Awards, Spark <strong>Business</strong><br />

Greater <strong>Waikato</strong> region<br />

operational & site lead Fabian<br />

Pathirana was delighted to see<br />

an event taking place, albeit<br />

on a much smaller scale, to<br />

recognise the award recipients.<br />

“We know what a challenging<br />

time it has been for the<br />

business community over the<br />

past few years and to be able<br />

to hold an event to celebrate<br />

the success a business has<br />

been able to attain in 2021, is<br />

well deserved,” Fabian says.<br />

GM MediaWorks <strong>Waikato</strong><br />

Justine Dixon, agrees. “It is<br />

an extraordinary battle that<br />

businesses have had to face<br />

and continue to face through<br />

the pandemic. As a sponsor<br />

of the CBD Awards, we are<br />

delighted to be able to contribute<br />

to a platform that recognises<br />

the ‘best’ business in<br />

the CBD.”<br />

Hamilton’s CBD continues<br />

to go from strength to strength<br />

and HCBA are proud to able<br />

to recognise the companies<br />

who all contribute to making<br />

Hamilton a great place to do<br />

business.<br />

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HAMILTON CENTRAL BUSINESS AWARDS<br />

Strategic Design Creates a<br />

Truly <strong>Waikato</strong> Workplace<br />

WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

21<br />

Collaborative design by Chow:Hill Architects came to the fore in the award-winning design<br />

of <strong>Waikato</strong> Regional Council’s new headquarters in Hamilton’s CBD.<br />

The eye-catching new headquarters of the<br />

<strong>Waikato</strong> Regional Council (WRC) on the corner<br />

of Tristram and Ward Streets in Hamilton’s CBD,<br />

is a carefully-created, purpose-built workplace for one<br />

of the <strong>Waikato</strong>’s most important employers to thrive.<br />

More than 500 council employees, who previously<br />

worked from multiple locations across the city,<br />

now have a 7,000m 2 , four-storey premise that reflects<br />

the diversity of the organisation’s catchment area<br />

and embraces an ‘activity-based’ means of working.<br />

Fundamental to Chow:Hill’s design of the WRC<br />

interior was giving staff flexibility via an agile floor<br />

plan, collaborative workspaces and task-oriented<br />

work environments. Additional features included<br />

strategically placed technology charging stations,<br />

a range of lockers and storage facilities, activitybased<br />

work settings and breakout rooms.<br />

Chow:Hill Director, Brian Squair, says the desire<br />

of WRC to encourage a new way of working<br />

meant the design team had an opportunity to<br />

bring spaces to life with a variance of colour,<br />

material and statement artwork.<br />

The desired<br />

outcome of the<br />

overall design<br />

was to create a<br />

contemporary<br />

unifying work<br />

environment.<br />

“We wanted to reflect the whenua (land), awa (river)<br />

and moana (sea) of the <strong>Waikato</strong> Regional Council’s<br />

catchment area, while creating everyday opportunities<br />

for connection and conversation between staff and<br />

visitors,” Squair explains.<br />

“While productivity and employee wellbeing is<br />

at the core of our design, we also embraced<br />

innovative workplace design principles to create<br />

a future-proof, agile environment benefiting the<br />

council for years to come.”<br />

Special features within the Stark Property-built<br />

premise include a kowhaiwhai pattern in the carpet<br />

which doubles as a wayfinding and navigation tool,<br />

a neutralised floor plan which accommodates changes<br />

in work protocols allowing for movement among staff,<br />

and an expansive staff café designed as a breakout<br />

space for collegial interaction.<br />

“Creating a central hub for the Council community<br />

required thoughtfulness of design and innovative<br />

elements to allow for a new way of working,”<br />

says Squair. “That meant our design team focused<br />

on design principles that would achieve this unique<br />

workplace strategy.”<br />

Those design principles included: capturing<br />

‘neighbourhoods’ related to aligned work type and<br />

team activity; integration of technology to include a<br />

plug and play work philosophy; and provision of work<br />

settings to suit different ‘styles’ of work.<br />

Squair says Chow:Hill’s plans for the future design<br />

of Hamilton’s CBD focus on shaping innovative<br />

workspaces that exploit natural environmental<br />

influences, raise health and wellness awareness,<br />

and balance concentration needs with collaborative<br />

needs, delivering both individual and social outcomes.<br />

Shaping<br />

Possibilities.<br />

chowhill.co.nz<br />

Auckland/Tāmaki Makaurau<br />

Level 3, 135 Broadway<br />

Phone: +64 9 522 6460<br />

Email: office@chowhill.co.nz<br />

Hamilton/Kirikiriroa<br />

119 Collingwood Street<br />

Phone: +64 7 834 0348<br />

Email: hmlstudio@chowhill.co.nz<br />

Christchurch/Ōtautahi<br />

Level 1, 76 Victoria Street<br />

Phone: +64 9 522 6460<br />

Email: office@chowhill.co.nz


22 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

CONFERENCE, EVENTS AND VENUES<br />

Unique wellbeing in nature<br />

workshop for business<br />

Sanctuary Mountain Maungatautari’s corporate experiences seek to bring balance and<br />

perspective to our work lives. Participants of our programmes recognise they’re feeling<br />

burnt-out and stressed and are seeking to restore their wellbeing, vitality and humour.<br />

Our one day Forest<br />

Immersion workshop is<br />

a series of guided invitations.<br />

These offer new perspectives<br />

and ways in which to<br />

deepen your connection with<br />

nature and benefit your wellbeing.<br />

We’ve also partnered with<br />

the wonderful Nature & Nosh<br />

team to offer up a two day<br />

Nature of Work package.<br />

Nature of Work is a twoday<br />

programme designed<br />

to enhance the wellbeing of<br />

employees.<br />

Connecting with the natural<br />

world improves mood, concentration,<br />

and sleep, restores<br />

mental activity, reduces stress,<br />

lowers blood pressure and<br />

boosts the immune system.<br />

Sanctuary Mountain Maungatautari’s<br />

own research measuring<br />

our programme’s success<br />

showed participants’ moods<br />

and blood pressure positively<br />

impacted on completion. We<br />

can help you take care of your<br />

people.<br />

Day 1 – Forest Immersion<br />

The first day of the programme<br />

in the stunning Sanctuary<br />

Mountain Maungatautari ngahere<br />

is a series of guided invitations.<br />

These offer new perspectives<br />

and ways in which<br />

to deepen people’s connection<br />

with nature and benefit<br />

their wellbeing. Not simply<br />

a walk in the woods, it is the<br />

conscious and contemplative<br />

practice of being immersed in<br />

the sights, sounds and smells<br />

of the forest to support healing<br />

and wellness, to notice, reflect<br />

and interact with the environment.<br />

And what's more, these<br />

valuable skills are not just for<br />

the outdoors. They can assist in<br />

all areas of life. Forest Immersion<br />

can be booked alone as a<br />

one day workshop.<br />

Day 2 – Nature & Nosh<br />

The second day brings in our<br />

Nature & Nosh partners and<br />

offers a range of unique forest<br />

experiences that could include<br />

a rongoā workshop, planning<br />

meeting, team lunch or leadership<br />

session in our wonderful<br />

bush boardroom setting. The<br />

second day can be tailored to<br />

suit your organisation and run<br />

as either a half a day or full<br />

day. Experiences to prime participant’s<br />

brains, increase clarity,<br />

and promote creativity.<br />

The two days can be subscribed<br />

to separately to suit<br />

your business’s needs. The<br />

activities are slow paced with<br />

lots of stops and a maximum<br />

continuous time walking of<br />

just over an hour, so the moderate<br />

track gradients and distance<br />

should not pose a problem to<br />

anyone of reasonable walking<br />

ability. The days are spent in<br />

Te Tui a Tane southern enclosure<br />

based in the Events Centre<br />

which provides overhead protection<br />

from the weather.<br />

What’s in it for your<br />

business?<br />

• Opportunities to reframe<br />

and offer perspective<br />

• Encouraging creativity<br />

through exploration<br />

• Saturated in forest vibes<br />

(technically phytoncides)<br />

that support immunity<br />

• Authentic team integration<br />

and connectedness<br />

• Safety in which to explore<br />

and be courageous<br />

• Tools and strategies (both<br />

mentally and physically) to<br />

manage challenge<br />

• Great food, great hosts,<br />

amazing setting.<br />

Nature of Work Package<br />

The package can include wellbeing<br />

report for the group,<br />

where health indicators of<br />

participants – blood pressure,<br />

heart rate, mood – are recorded<br />

before and after the programme<br />

to show change. All data collected<br />

remains anonymous, is<br />

aggregated and treated as confidential.<br />

Accommodation for overnight<br />

retreats can be arranged<br />

and lunch and snacks are<br />

catered for.<br />

Take our 1 day Forest<br />

Immersion workshop or for<br />

a 10% discount choose our<br />

Nature of Work package.<br />

These programmes cater for<br />

a minimum of 5 people and<br />

maximum of 12. Contact us to<br />

book your team.<br />

Contact:<br />

wellbeing@maungatrust.org<br />

www.sanctuarymountain.<br />

co.nz/nature-of-work<br />

Joyce Fleming Facilitator<br />

of Forest Immersion<br />

Rosie Cahalane Facilitator<br />

of Forest Immersion<br />

Come and explore<br />

our world!<br />

Nature of Work<br />

Nature of Work is a two-day<br />

programme designed to enhance the<br />

wellbeing of employees.<br />

Connecting with the natural world<br />

improves mood, concentration,<br />

and sleep, restores mental activity,<br />

reduces stress, lowers blood pressure<br />

and boosts the immune system.<br />

Sanctuary Mountain Maungatautari’s<br />

own research measuring our<br />

programme’s success showed<br />

participants’ moods and blood<br />

pressure positively impacted<br />

on completion. We can<br />

help you take care of<br />

your people.<br />

Ancient New Zealand forest<br />

surrounded by the world’s<br />

longest pest-proof fence


CONFERENCE, EVENTS AND VENUES<br />

WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

23<br />

Mighty local know-how – and a little magic<br />

Experts, mighty locals and good listeners.<br />

That’s the winning combo <strong>Business</strong> Events<br />

<strong>Waikato</strong> delivers to any organisation, large<br />

or small, interested in staging an event in<br />

the <strong>Waikato</strong> region.<br />

<strong>Business</strong> Events <strong>Waikato</strong><br />

is an arm of Hamilton<br />

& <strong>Waikato</strong> Tourism<br />

(HWT).<br />

Aimee Tyson, who heads<br />

up the unit has extensive experience<br />

in tourism, sponsorships<br />

and events.<br />

She and her colleague Harriet<br />

Beattie offer event planners<br />

advice that is free, but invaluable<br />

and impartial, for any conference,<br />

meeting, team incentive<br />

or event in the <strong>Waikato</strong><br />

region.<br />

The assistance they provide<br />

is based on their on-the-ground<br />

knowledge and includes providing<br />

recommendations for venues,<br />

accommodation, pre and<br />

post experiences, organising<br />

site visits and sourcing quotes –<br />

and sometimes some magic too.<br />

Both are passionate about<br />

the world-class facilities and<br />

experiences on offer here,<br />

and as well as promoting the<br />

<strong>Waikato</strong> to business planners<br />

outside the region, they encourage<br />

local organisations to stage<br />

their events locally.<br />

“We always like to say<br />

that there’s a bit of magic<br />

here in the <strong>Waikato</strong> too,” says<br />

Aimee. “People can hold<br />

a function underground in<br />

caves (Waitomo), enjoy New<br />

Zealand’s only working tea<br />

plantation (Zealong) or experience<br />

an event on a movie set<br />

(Hobbiton).”<br />

Importantly, she and Harriet<br />

know how to listen to what a<br />

client wants – and then ensure<br />

that precise needs and expectations<br />

are not just met but also<br />

exceeded.<br />

“Asking pertinent questions<br />

and listening carefully to<br />

the answers is crucial to really<br />

understanding what event<br />

planners are looking for,” says<br />

Aimee.<br />

“We believe listening creates<br />

a feeling of respect, connection<br />

and goodwill – and what better<br />

way is there to start and continue<br />

the professional relationships<br />

we want to have with people<br />

keen to hold their business<br />

events in the <strong>Waikato</strong>.”<br />

“I have worked with the<br />

Hamilton & <strong>Waikato</strong> <strong>Business</strong><br />

Events team throughout 2021<br />

and they have exceeded my<br />

expectations. Their knowledge<br />

of the region, venues, activities<br />

and services on offer is vast<br />

and their recommendations<br />

have been well matched to the<br />

event. They facilitate connections<br />

and continue to foster<br />

them far beyond your initial<br />

contact. I wouldn’t hesitate to<br />

recommend them to anyone<br />

looking to hold and event in the<br />

Hamilton & <strong>Waikato</strong> region.”<br />

Danielle Young, GSO Event<br />

Coordinator, Fonterra says.<br />

Balloons over <strong>Waikato</strong><br />

- still filling the sky with colour!<br />

Balloons over <strong>Waikato</strong><br />

have lift off with a virtual<br />

nightglow on Saturday,<br />

<strong>March</strong> 19 and will still fill<br />

the skies with balloons every<br />

morning.<br />

The team has been working<br />

hard to look at all options to<br />

deliver this iconic event, ensuring<br />

they are working within<br />

the current protection framework<br />

and still delivering a<br />

great experience for everyone,<br />

Balloons over <strong>Waikato</strong> general<br />

manager Michele Connell<br />

says.<br />

“Balloons over <strong>Waikato</strong><br />

is a little different from other<br />

events, in that we do not rely<br />

on ticket sales and attendees,<br />

which current restrictions of<br />

100 person limits have forced<br />

the many event cancellations<br />

we have seen over the previous<br />

few weeks.<br />

“We are unique in our free<br />

status and that afforded us the<br />

ability to think outside the<br />

square and look at how we<br />

could still provide some ballooning<br />

joy to the community.’<br />

Balloons will be flying<br />

from predetermined sites every<br />

morning and the launch site<br />

will be based on the breeze<br />

direction and the ability for<br />

flight over the city to impact as<br />

many people as possible. “As<br />

we will not be launching with<br />

any public involvement, the<br />

messaging will be - whether<br />

you are on your morning commute<br />

to work, on the way to<br />

school or still at home in your<br />

PJs, just look up and enjoy the<br />

magical sight,” she says.<br />

The spectacular ZURU<br />

Nightglow will go online and<br />

Michele says everybody is<br />

invited to enjoy this quintessential<br />

event virtually this year<br />

through Balloons over <strong>Waikato</strong><br />

social media channels.<br />

“We are thrilled to be able<br />

to provide the glow show experience<br />

that thousands love,<br />

people will still be experiencing<br />

the magic of the balloons<br />

inflating and glowing to a choreographed<br />

soundtrack of your<br />

favourite tunes, though this<br />

time from the comfort of the<br />

couch.”<br />

The team will be investing<br />

in filming the Nightglow<br />

and releasing through multiple<br />

social media channels on<br />

Saturday, <strong>March</strong> 19 at 8pm<br />

and inviting the public to the<br />

ZURU Nightglow – Virtual<br />

Edition.<br />

The huge popularity of the<br />

event means many thousands<br />

will still get to enjoy it from<br />

the comfort of their own home<br />

and will be marketed as ‘Grab<br />

some popcorn, set up some<br />

picnic blankets and get the<br />

whole family together!’<br />

“It has been a roller coaster<br />

ride within the event industry,<br />

with what seems like never-ending<br />

challenges to overcome.<br />

We are confident however<br />

we will still be able to<br />

deliver this iconic event in a<br />

different way that provides an<br />

experience for our balloonists,<br />

engages the public and supports<br />

the wider community,”<br />

Michele says.<br />

We’re<br />

here to<br />

help<br />

Meet in the<br />

<strong>Waikato</strong><br />

Be a Mighty Local<br />

- we’re here to help<br />

with your next<br />

business event<br />

businessevents@waikatonz.com<br />

www.meetwaikato.com


24 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

New Zealander of the Year finalist<br />

sows seeds for zero waste<br />

From thousands of nominations 21<br />

finalists across seven award categories<br />

were selected for the Kiwibank New<br />

Zealander of the Year awards and<br />

Whaingaroa/Raglan is home to finalist<br />

Jacqui Forbes (Ngā Ruahine).<br />

The community waste<br />

expert is a finalist for<br />

New Zealand Environmental<br />

Hero of the Year and the<br />

organisation Jacqui heads, Para<br />

Kore Marae Incorporated, was<br />

a semi-finalist up for New Zealand<br />

Community of the Year.<br />

As kaihautu matua (general<br />

manager) for the zero-waste,<br />

not-for-profit organisation, Jacqui<br />

spearheads the innovative<br />

Para Kore zero waste education<br />

programme.<br />

Established in 2009, Forbes<br />

has led Para Kore since its first<br />

days, bringing together a team<br />

of educators who have delivered<br />

workshops and connected<br />

with more than 400,000 people<br />

throughout the country.<br />

From topics such as composting,<br />

food sovereignty,<br />

circular systems, DIY, environmentally<br />

friendly products,<br />

ikura (waste-free periods), gardening<br />

and micro-greens, Para<br />

Kore empowers and supports<br />

marae and organisations across<br />

Aotearoa to work towards zero<br />

waste.<br />

A humble, quiet achiever,<br />

Jacqui began her work life as a<br />

school teacher in kura kaupapa<br />

and kōhanga reo before moving<br />

to Raglan 24 years ago.<br />

Tired of travelling over the<br />

hill into Hamilton for work,<br />

she sought out opportunities in<br />

Raglan, including local relief<br />

teaching.<br />

From there she moved into<br />

an education role with Xtreme<br />

Zero Waste, the groundbreaking<br />

Raglan resource recovery centre<br />

whose ethos is based around<br />

diverting rubbish from landfill.<br />

Jacqui has always had an<br />

affinity with the land, brought up<br />

in Fielding, her whānau didn’t<br />

have a lot of money and she<br />

learnt the importance of minimal<br />

waste and using the resource that<br />

you had to the fullest.<br />

“I grew up in my mother’s<br />

childhood home with the values<br />

of not wasting. My mum<br />

was a solo mum, her parents<br />

had passed away and we lived<br />

in their home with gardens, fruit<br />

trees, berries. We were poor so<br />

eating for us was outside roaming<br />

around picking fruit. There<br />

was always something to eat<br />

– something was always in season,”<br />

she says.<br />

They were the days of buying<br />

items that lasted through the<br />

generations, and they were made<br />

with the intention of lasting several<br />

lifetimes.<br />

“My mum only bought what<br />

she needed. Old stuff was highly<br />

valued, like old furniture and<br />

there was never a change to new<br />

stuff.”<br />

The seeds for minimising<br />

waste were sown during her<br />

childhood and Jacqui also holds<br />

strongly to the Māori world<br />

view in all that she does in the<br />

waste space.<br />

“From the beginning, we<br />

have tried to strengthen our connection<br />

with Ranginui, Papatūānuku<br />

and the atua whānau. If<br />

we can get people outside and<br />

appreciative of the natural word,<br />

and being part of and enjoying<br />

the natural world, they will be<br />

more responsible in their lives to<br />

ensure a healthy natural world.”<br />

Jacqui says the early conversations<br />

that started the Para<br />

Kore journey were initiated by<br />

<strong>Waikato</strong> Regional Council staffers<br />

Gannin Ormsby and Susa<br />

Kupa who had wanted to help<br />

marae with waste minimisation.<br />

“He (Gannin) called hui<br />

in 2008 wanting to talk about<br />

marae recycling and that was<br />

from him going to hui and seeing<br />

how much rubbish there<br />

was.”<br />

Others came on board,<br />

including Eric Pene from the<br />

Tribal Development Unit of<br />

<strong>Waikato</strong> Raupatu Lands Trust,<br />

Pine Campbell a founder of<br />

Xtreme Zero Waste, Carol<br />

Henry from <strong>Waikato</strong> Regional<br />

Council and Marianna Tyler<br />

from GreenUp Ltd.<br />

Working in education at<br />

Xtreme Zero Waste at the time,<br />

Jacqui was invited and through<br />

pestering from another Xtreme<br />

Zero Waste founder Rick<br />

Thorpe, she agreed to take part<br />

in the development and implementation<br />

of the project.<br />

Not long after, Xtreme Zero<br />

Waste became the project coordinator<br />

of Para Kore at the<br />

request of the <strong>Waikato</strong> Regional<br />

Council.<br />

The following year, with<br />

the help of funding from the<br />

Sustainable Management Fund,<br />

a pilot programme took place<br />

at Raglan’s Poihakena Marae,<br />

Tūrangawaewae Marae in<br />

Ngāruawāhia and Kirikiriroa<br />

Marae, the largest urban marae<br />

in Hamilton.<br />

Not satisfied with driving a<br />

recycling kaupapa, the steering<br />

committee consisting of Jacqui,<br />

Carol, Marianna and Pine set a<br />

goal of working towards zero<br />

waste.<br />

But it’s much more than just<br />

looking at waste streams, the<br />

Para Kore team strive to deliver<br />

life-enhancing outcomes for<br />

Māori through building a circular<br />

economy, increasing biodiversity,<br />

supporting climate justice<br />

and action, food sovereignty<br />

and regenerating ecosystems.<br />

Jacqui points out these<br />

are the sort of systems<br />

Māori were operating under<br />

Jacqui Forbes<br />

pre-colonisation.<br />

“The circular economy is<br />

about designing waste out, keeping<br />

resources in use and regeneration,<br />

which has similarities to<br />

te ao Māori (Māori worldview)<br />

and other indigenous systems.<br />

The significance of the indigenous<br />

view though is that it’s<br />

based on whakapapa, based on<br />

relationships, on being from<br />

the natural world - which we<br />

are. It’s not like a made-up fairy<br />

tale. We didn’t come from Mars<br />

or Venus, we are from here, we<br />

are from the natural world,” she<br />

says.<br />

In 2010, Para Kore became<br />

its own entity as Para Kore<br />

Marae Incorporated and Jacqui<br />

says this made sense for them to<br />

come out from under the Xtreme<br />

umbrella and to identify as a<br />

Māori organisation - by Māori,<br />

for Māori.<br />

From the pilot project<br />

of three marae, close to 600<br />

marae, whānau, hapū, iwi, kura,<br />

kōhanga reo, puna reo, kindergarten,<br />

community organisations,<br />

events, churches, tertiary<br />

institutions, companies, community<br />

gardens, and kaumātua rōpū<br />

across the country have joined<br />

the movement.<br />

And it hasn’t been a hard sell,<br />

Jacqui says, with not many opting<br />

out.<br />

“I always say whenever<br />

you go and speak, and share<br />

the kaupapa, it’s always worth<br />

it because you’re sowing the<br />

seeds.”<br />

The regional and national<br />

judging panel includes representatives<br />

comprising of the awards<br />

patron, presenters, sponsors,<br />

community leaders and independent<br />

experts.<br />

The winners will be<br />

announced on Thursday, <strong>March</strong><br />

31. The awards evening format<br />

is currently being worked<br />

through due to Omicron.<br />

Catering for all occasions<br />

Weddings, wedding platters, birthdays,<br />

corporates plus many more.<br />

We bring the restaurant to you!<br />

Professional buffet catering for 60-5000 guests.<br />

www.southernspitroast.co.nz<br />

E: graham@ssbbq.co.nz<br />

0800 2 SPITROAST


REMARKABLE WOMEN<br />

WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

25<br />

Women<br />

with a<br />

mission<br />

With the world<br />

celebrating International<br />

Women’s Day in <strong>March</strong> it<br />

was an opportune<br />

moment for <strong>Waikato</strong><br />

<strong>Business</strong> <strong>News</strong> to<br />

approach a group of<br />

women in <strong>Waikato</strong> who<br />

play key roles in business<br />

and learning.<br />

While there are many<br />

more, who we have<br />

introduced to you over the<br />

years, we know you will<br />

enjoy reading these brief<br />

profiles and discovering<br />

more about what has<br />

encouraged this group to<br />

head their fields.<br />

Helping families navigate<br />

sensitive legal matters<br />

Like many women Kerry Reed doesn’t<br />

see herself as remarkable. However,<br />

a legal career dealing with sensitive<br />

family issues and now also being a mum<br />

herself, has endowed her with a few super<br />

powers.<br />

Kerry’s expertise is in all legal matters<br />

related to personal affairs, such as drafting<br />

wills and enduring powers of attorney, as<br />

well as advising on trust structures.<br />

She works with clients who need advice<br />

on residential care subsidies and those moving<br />

to a retirement village. Kerry has an<br />

interest in elder law and incapacity issues,<br />

working closely with clients and their families<br />

to make plans to protect their wealth and<br />

assets. She is experienced with estate administration<br />

and succession planning.<br />

“I really like working with people and<br />

understanding the family and relationship<br />

dynamics. I think that’s why I quite like this<br />

area of law because you really get to know<br />

your clients and their family. Some of my clients<br />

have been in extremely vulnerable situations,<br />

and it’s amazing to help them navigate<br />

through those obstacles and see the relief for<br />

that individual or family at the other side.”<br />

A memorable case for Kerry, was an<br />

estate file where the executor was based in<br />

a very remote village on the other side of the<br />

world and didn’t speak a word of English.<br />

“We had to find an external court approved<br />

interpreter to assist us in getting the documents<br />

properly explained and witnessed<br />

before we could file them in court. Communication<br />

was quite challenging at times.<br />

However, the outcome that we achieved was<br />

financially life-changing for the beneficiary.”<br />

Having transitioned from a large law firm,<br />

Kerry Reed<br />

Kerry is loving her new associate role at DTI<br />

Lawyers. The move was all about providing<br />

a wider-ranging service to her clients.<br />

“Larger firms tend to limit the areas of<br />

law that a lawyer can specialise in and clients<br />

often have to deal with multiple departments.<br />

My wish has always been to work<br />

closely with my clients across a range of life<br />

and legal experiences – for me it is about<br />

building solid relationships based on trust.<br />

When you know what is happening in that<br />

person’s life, including their family and work<br />

lives, I believe you can offer more meaningful<br />

and practical advice.”<br />

The associate commercial, property and<br />

private client lawyer is thankful for the family-friendly<br />

environment at DTI Lawyers.<br />

“DTI Lawyers is very supportive. All of<br />

the DTI directors have children, some have<br />

really young children and work-life balance<br />

is equally important to them,” she says. “As<br />

a firm, we don’t accept that having a normal<br />

family life should be a barrier to success;<br />

either for ourselves or for our clients”.<br />

Forging a path to protect what matters most<br />

In today’s fast-paced world, we<br />

are often encouraged to strive<br />

for work-life balance. Mother of<br />

three and Gallagher Global General<br />

Manager Animal Management, Lisbeth<br />

Jacobs, has embraced the best<br />

of both as she has forged a global<br />

career that has led her to the Mighty<br />

<strong>Waikato</strong>.<br />

Lisbeth (51) believes the notion<br />

of having to choose between work<br />

and life is forcing people, particularly<br />

women, to sacrifice their personal<br />

lives for their careers and viceversa.<br />

“The idea of work-life balance<br />

implies that working is not living,”<br />

she says. “I don’t think it’s about<br />

having to choose. It’s about fitting in<br />

all the different things you do in your<br />

life, of which working is one.”<br />

You could say Lisbeth has found<br />

the winning formula. She joined<br />

Gallagher’s senior leadership team<br />

in 2021 and is based at the agri-tech<br />

company’s global HQ in Hamilton.<br />

She is charged with leading a<br />

team of around 300 people, who are<br />

based in Hamilton and in key markets<br />

around the globe. This team is<br />

delivering world-leading agricultural<br />

management solutions - from physical<br />

and virtual fencing technology to<br />

animal weighing and electronic identification<br />

systems, including software<br />

applications - that are enabling<br />

farmers’ businesses to thrive.<br />

Lisbeth’s career has been truly<br />

global and her roles varied, from<br />

strategy, business development and<br />

technology management roles in<br />

Belgium and China with global steel<br />

wire company Bekaert, to international<br />

strategy with New Zealand’s<br />

business and executive development<br />

group, Icehouse.<br />

Lisbeth Jacobs<br />

Lisbeth was also Executive<br />

Director at UniServices Ltd, the<br />

commercialisation arm of The University<br />

of Auckland, helping to bring<br />

its services, consultancy and intellectual<br />

property to markets around the<br />

world.<br />

Before joining Gallagher, Lisbeth<br />

was General Manager Innovation<br />

and Sustainability at Fletcher<br />

Building. She is also a member of<br />

the NZ Institute of Directors and<br />

holds non-executive directorships on<br />

BRANZ and NorthPower. Lisbeth<br />

has a PhD in materials engineering<br />

from The University of Auckland<br />

and has been Honorary Consul of<br />

Belgium since 2013.<br />

An engineer’s daughter<br />

Originally from Antwerp in Belgium,<br />

Lisbeth is the middle daughter<br />

of an engineer and a historian. The<br />

positive outlook and determination<br />

she inherited from her parents are<br />

values she has tried hard to instill in<br />

her three daughters.<br />

Her youngest is boarding at St<br />

Paul’s Collegiate in Hamilton. Her<br />

two eldest daughters are twins - one<br />

is studying medicine in Belgium and<br />

the second engineering at The University<br />

of Auckland.<br />

They all share their mother’s<br />

strong sense of character.<br />

“I’ve got three strong minded<br />

daughters who have their own firm<br />

opinions, which I enjoy,” says Lisbeth.<br />

“I’ve always encouraged them<br />

to be clear about what they want,<br />

because I think it’s important to have<br />

purpose, and work hard to achieve<br />

it.”<br />

While Lisbeth has always worked<br />

in typically male industries, Lisbeth<br />

is adamant that, whether you’re male<br />

or female, it should simply come<br />

down to who is the best candidate for<br />

the job.<br />

Her determined nature means<br />

she is always striving for constant<br />

improvement from both herself and<br />

those around her.<br />

“I’m always asking; how can we<br />

make that better, bigger or faster?<br />

How can we do this differently?<br />

How can we adapt to the changing<br />

environment? I think this curiosity<br />

has naturally led me into roles with<br />

a link to technology or to innovation<br />

or sustainability.”<br />

Finding her niche<br />

Gallagher is focused on customer-led<br />

innovation and development. And<br />

it is where Lisbeth has found her<br />

niche. She splits her time between<br />

Hamilton and her family home in<br />

Auckland, which she shares with<br />

her husband, a telecommunications<br />

engineer.<br />

“Gallagher is a truly global company<br />

home-grown in New Zealand.<br />

The team here are dedicated to innovation<br />

and always wanting to do<br />

things better. The company’s vison<br />

to protect what matters most and<br />

the values that underpin its strategic<br />

direction are very much aligned to<br />

my own. I feel at home here.”<br />

Lisbeth believes there is an<br />

increasing understanding of the role<br />

agriculture plays in New Zealand’s<br />

sustainability and environmental<br />

protection efforts.<br />

“There is growing recognition<br />

that agriculture can and needs to be<br />

part of the solution. In my mind, this<br />

is where the future of farming lies.<br />

Moving back to a more holistic agriculture-type<br />

approach where farming<br />

is part of the ecosystem of life on<br />

the planet.”<br />

She believes Gallagher is well<br />

positioned to keep working alongside<br />

farmers and help them be part of<br />

the solution.<br />

“Our team has enormous value to<br />

add through our innovative agri-tech<br />

solutions and expert advice, which is<br />

helping farmers work more productively,<br />

more sustainably and use real<br />

data to drive their business decisions.<br />

“New Zealand’s agricultural<br />

industry is ready to tackle change<br />

head-on,” says Lisbeth. “Gallagher<br />

is already playing a crucial role in<br />

making that happen and I am proud<br />

to be part of the team leading the<br />

charge.”<br />

gallagher.com | +64 7 838 9800


26 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

REMARKABLE WOMEN<br />

Mel’s career has wings with Signature Homes<br />

From receptionist to marketing and sales,<br />

Signature Homes <strong>Waikato</strong> has provided Mel Reid<br />

with the wings for her blossoming career path.<br />

Headhunted for the role as a<br />

22-year-old working in retail,<br />

Mel says moving to the new<br />

job has been life-changing.<br />

“Keir, one of the owners, liked<br />

my customer service and asked me to<br />

come and work for Signature Homes.<br />

I had always worked in retail, and<br />

working here was one of the best<br />

things I have ever done. I just really<br />

love the construction industry and<br />

I’ve even ended up building my own<br />

house.”<br />

Her career path has taken a few<br />

twists and turns, and after heading<br />

overseas for a few years, Mel<br />

returned to New Zealand, had a baby<br />

and didn’t think twice about contacting<br />

the Signature team to see if they<br />

would have her back.<br />

“I was only looking for part time<br />

work in the beginning but I knew I<br />

wanted a job with Signature because I<br />

really loved working for them.”<br />

A two-day a week marketing role<br />

grew to full-time, seeing Mel take<br />

care of new enquires, supporting the<br />

sales team with contracts, setting up<br />

events like the Home Show and Fieldays,<br />

looking after the show homes<br />

and she is the face behind the social<br />

media.<br />

In Mel’s time taking care of the<br />

marketing for Signature Homes<br />

<strong>Waikato</strong> they have won the Signature<br />

Homes National Franchise marketing<br />

award two years in a row.<br />

She’s grateful for the professional<br />

and personal support that working for<br />

Signature Homes offers. “They really<br />

do care about their team, their clients<br />

and are proud of the work they do,<br />

and the homes they build here in the<br />

<strong>Waikato</strong>.”<br />

A health issue last year, saw her in<br />

hospital for several weeks battling a<br />

rare auto-immune disease.<br />

“I lost my vision at work when I<br />

went to hospital I needed blood transfusions,<br />

plasma exchanges and steroids.<br />

Luckily, I got my sight back.”<br />

Living with Myelin Oligodendrocyte<br />

Glycoprotein (MOG) Optic<br />

Neuritis means Mel heads to the hospital<br />

once a month for a seven-hour<br />

transfusion and says work always has<br />

her back.<br />

“I’ve never felt bad or guilty. I’ve<br />

always felt supported by them. There<br />

was never any pressure to come back.<br />

They just wanted the best for me.”<br />

Having the regular blood transfusions<br />

and plasma exchanges made<br />

Mel really think about the amazing<br />

commitment people make to donating<br />

their blood.<br />

“I’ve always thought about<br />

donating blood to the New Zealand<br />

Blood Service. Because it’s<br />

nice thing to do but I’ve never had<br />

the time or never actually thought<br />

about doing it. But when I was in<br />

hospital for two weeks, having<br />

plasma exchanges and transfusions,<br />

and there would have been like 80<br />

donors in one bottle. Now I realise<br />

how important it is to donate blood<br />

if you can, because things might<br />

have been a lot different if the blood<br />

wasn’t available. There are so many<br />

Mel Reid<br />

other people out there like me who<br />

rely on transfusions long term.”<br />

As well as being supported<br />

through her health scares, Mel says<br />

the Signature owners - Andrew Buttimore,<br />

Jamie Buttimore and Keir Bettley<br />

have allowed her to grow professionally.<br />

Last year she completed an online<br />

course to help develop her social<br />

media skills; the course was partly<br />

funded by Signature Homes and<br />

Māori economic development organisation<br />

Te Waka.<br />

Through her work Mel has been<br />

able to grow her passion for photography<br />

and it’s something she does in<br />

her spare time as well.<br />

“I love to get out and take photos<br />

of the Signature houses and on the<br />

weekends I like to practice. Lately<br />

I’ve been involved in directing photo<br />

shoots of our new houses for ad campaigns.”<br />

Creating a positive environment<br />

at work is important to Mel, she’s the<br />

go-to for organising team building<br />

and celebrating special events.<br />

“We’ve got 30 staff here and as<br />

you can imagine it’s pretty full on<br />

in the office. People here call me the<br />

team mascot because I’m really big<br />

on being in a happy workplace,” she<br />

laughs.<br />

For someone who is working fulltime,<br />

professionally growing in her<br />

role, raising a family and overcoming<br />

major health issues, Mel is humble<br />

about being picked to be Signature<br />

homes remarkable woman.<br />

“I thought I would be the one<br />

organising this and when Keir asked<br />

me to get it sorted, I said – yep, who<br />

do you want to feature, and he said -<br />

you obviously because you’ve been<br />

such a massive, positive impact on<br />

the business. I just thought that was<br />

so awesome.”<br />

0800 082 888 | www.signature.co.nz<br />

Family is at the heart of<br />

Ana-Maria Funeral Services<br />

For Ana-Maria Richardson her role as a funeral<br />

director is all about family.<br />

As a career it requires much<br />

compassion, empathy, support,<br />

planning, and organisation.<br />

Ana-Maria believes it’s the role<br />

of the funeral director to relieve<br />

families of much of the load as possible<br />

when they are at their most<br />

vulnerable.<br />

“Some families like to be<br />

hands-on and that is important too,<br />

as it helps with the grieving process.<br />

Together we can arrange a<br />

meaningful and memorable funeral<br />

Each and every family<br />

becomes like a part of<br />

my family as we support<br />

them through the<br />

journey of farewelling<br />

their much-loved family<br />

member.<br />

service,” she says.<br />

“All families are unique in that<br />

their needs and wishes are different<br />

and it’s so important to take the time<br />

to listen to grieving families. It is<br />

from this sharing that we can create<br />

a fitting tribute for their loved one.”<br />

Ana-Maria has a genuine interest<br />

in the families she cares for as<br />

they come to terms with the loss of<br />

a loved one.<br />

“Each and every family becomes<br />

like a part of my family as we support<br />

them through the journey of<br />

farewelling their much-loved family<br />

member.”<br />

With over 20 years providing<br />

caring and compassionate services<br />

as a funeral director, Ana-Maria is<br />

passionate about supporting families<br />

in their time of need.<br />

“Bereaved families need to feel<br />

they can place their trust in you to<br />

carry out their wishes and know that<br />

their loved one is being taken good<br />

care of in a dignified and respectful<br />

manner,” she says.<br />

When a loved one dies, even<br />

if the death was expected, it is an<br />

emotional time.<br />

Families may feel shocked and<br />

confused, and not know where to<br />

turn or what to do first. The many<br />

practical arrangements may seem<br />

daunting. Ana-Maria takes the pressure<br />

off the grieving family and<br />

assures them that she will take good<br />

care of their loved one, and help<br />

and guide them in planning a fitting<br />

farewell for their loved one.<br />

The move to the funeral industry<br />

in 1999 was a natural transition for<br />

Ana-Maria.<br />

“When I decided to have a<br />

change of career, working in the<br />

funeral industry appealed as my<br />

previous role as a school secretary<br />

involved not only helping and caring<br />

for the children but their families<br />

too. Care and concern for people’s<br />

wellbeing was a treasure that I<br />

inherited from my mum.”<br />

She approached various funeral<br />

homes in the city with her heart set<br />

on proving she was an ideal fit for<br />

the role of funeral director.<br />

“An opportunity arose in one of<br />

the larger funeral homes in Hamilton.<br />

You might say the rest is history,<br />

but I must say that the professional<br />

training I received and the<br />

experience I gained there has been<br />

Ana-Maria Richardson<br />

invaluable,” she says.<br />

With husband Peter in support,<br />

the decision was made to establish<br />

her own funeral home in a Spanish<br />

Mission style house in Grey Street,<br />

Hamilton East in 2019.<br />

With a background in accounting,<br />

marketing and management,<br />

Peter has been heavily involved<br />

in all aspects of the business and<br />

in 2021 he joined her as partner in<br />

Ana-Maria Funeral Services.<br />

206689AB<br />

Phone: 07-211 4654 or 021 881 229<br />

Email: ana@ana-maria.nz<br />

www.ana-maria.nz<br />

Ana-Maria Funeral Services is a Registered Funeral<br />

Home and a member of FDANZ. As a member we must<br />

abide by their standards – commitment to provide a<br />

thoroughly professional and high-quality service.


REMARKABLE WOMEN<br />

WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

27<br />

Recruiting remarkable women<br />

At Asset Recruitment, we pride ourselves on positioning excellence,<br />

and matching exceptional candidates with exciting roles. To celebrate<br />

International Women’s Day <strong>2022</strong>, we’re celebrating two female leaders<br />

we’ve had the privilege of recruiting for <strong>Waikato</strong> organisations.<br />

Michelle Dale<br />

Property Manager Team Leader<br />

Glasshouse Property Management<br />

A career takes flight<br />

Moving to the other side of the world at the age<br />

of six had a profound effect on Michelle Dale.<br />

It sowed the seed of what became her lifelong<br />

dream… to work as a flight attendant for Air<br />

New Zealand. However, her drive to travel<br />

young, meant she started her OE at 18 and had<br />

a variety of roles before settling into London’s<br />

finance scene.<br />

“I was working at Accenture in London and<br />

was at the stage where if I was going to progress,<br />

I needed to sit my accountancy papers.<br />

I decided I’d take a break, train as a flight<br />

attendant, and have a year of fun. Instead, I discovered<br />

a whole new career at Air NZ.”<br />

From a flight attendant across all cabins,<br />

to leading the economy team, it was a missed<br />

promotion and feedback that she needed more<br />

business knowledge, that saw Michelle take up<br />

a role on the ground. “I learnt a lot about leadership<br />

and HR working in the office as a PA to<br />

different GM’s in Air New Zealand.”<br />

However, it was when she became Cabin<br />

Crew Manager and had 20 Flight Service Managers<br />

reporting to her, each of whom had 10-14<br />

crew reporting to them, that Michelle found her<br />

real passion. She loved leading leaders.<br />

Recognising transferable skills<br />

Michelle’s time at Air New Zealand was pre-<br />

COVID and pre-motherhood. Today, Michelle<br />

is Property Manager Team Leader for Glasshouse<br />

Property Management, a position she<br />

secured with the help of <strong>Waikato</strong>’s number one<br />

recruitment company, Asset Recruitment.<br />

On paper, any similarities between air travel<br />

and property management may be few and far<br />

between, but Asset Recruitment could identify<br />

Michelle’s transferable skills, making her an<br />

ideal candidate to put forward.<br />

That, and Asset’s trusted relationship with<br />

Michelle’s future employer, has resulted in<br />

an extremely successful placement, where<br />

Michelle is once again, leading leaders.<br />

Nic Wetere<br />

Chief Executive Officer<br />

Bodco<br />

Curiosity enhances career<br />

Curiosity may have sent Alice in Wonderland<br />

down the rabbit hole, but for Nic Wetere, her<br />

innate curiosity of people and process has<br />

seen her climb the ladder.<br />

A University of <strong>Waikato</strong> alum, it was<br />

working as a qualified chartered accountant at<br />

Ernst & Young, then on her big OE in London,<br />

where Nic really found herself. “I was<br />

thrown into the deep end at 26, managing a<br />

team of 14. It was an interesting experience<br />

and I learnt very early on the need to establish<br />

a chain of respect with people, particularly<br />

with those older than me. I had a lot that I<br />

could learn from them.”<br />

Career growth and development<br />

A return to Hamilton saw Nic knock on the<br />

door of Asset Recruitment, where the team<br />

immediately saw Nic’s leadership qualities.<br />

Over the past decade, Asset Recruitment have<br />

watched and supported Nic’s career growth<br />

and development within the <strong>Waikato</strong>, placing<br />

her first at Heathcote Appliances as Finance<br />

Manager, then Canary Enterprises as Accountant,<br />

where she progressed through the ranks<br />

from General Manager to CEO.<br />

“I had to learn from the ground up but that<br />

enabled me to grow and develop. My natural<br />

curiosity meant I learnt and challenged why<br />

we were doing something. When I see an<br />

opportunity or a challenge, I ask, how can we<br />

do this better? How can we be faster, smarter,<br />

different? Mistakes happen. How do we learn<br />

and cope with it?”<br />

Enabling opportunity<br />

Today, Nic is CEO of Bodco, a global supplier<br />

of nutritional and lifestyle milk powder based<br />

products. Nic admits she’s still very much on<br />

a learning curve, but part of her ethos is making<br />

sure she has the right people around her.<br />

“I’ve been very strong bringing women<br />

through into leadership roles. It hasn’t been<br />

a purposeful decision, it’s just happened. I’m<br />

enabling women to see an opportunity and<br />

giving them the confidence that they can do it.<br />

But people have done that to me so I’m passing<br />

it on.”<br />

Furthermore, Nic’s relationship with Asset<br />

Recruitment has also strengthened, with many<br />

of Nic’s appointments being shortlisted and<br />

placed by Asset. No longer just a candidate of<br />

Asset Recruitment, Nic is now also a client,<br />

knowing where to turn when she’s looking to<br />

grow her team.<br />

Asset Recruitment has assisted Nic and<br />

Michelle on their career paths. As <strong>Waikato</strong>’s<br />

number one recruitment company, Asset<br />

is committed to positioning excellence and<br />

remarkable women.<br />

| 07 839 3685 | www.assetrec.co.nz | Level 10, KPMG Centre, 85 Alexandra Street<br />

206626AA<br />

Care adds point of difference at Harkness Henry<br />

Pastoral care and courtroom<br />

powerhouse litigators might<br />

not always seem a natural fit<br />

but as leader of the Harkness Henry<br />

litigation team, Sarah Rawcliffe<br />

believes it’s care that adds a real<br />

point of difference to the work she<br />

does. Fostering a team culture that<br />

creates a happy, engaged team also<br />

supports and delivers more satisfied<br />

clients and better outcomes.<br />

An experienced commercial litigator,<br />

advising clients on a broad<br />

range of commercial disputes, Sarah<br />

joined Harkness Henry in 2008,<br />

quickly rising through the ranks and<br />

her impact was recognised by the<br />

firm in her promotion to partner in<br />

2016.<br />

“While the law is important it’s<br />

also critical to have a sense of care<br />

for the people you’re advising” Rawcliffe<br />

says.<br />

Sarah frequently advises on complex<br />

commercial disputes, property<br />

matters and her ability to understand<br />

financial accounts sees her regularly<br />

instructed by insolvency practitioners<br />

and creditors regarding liquidations,<br />

receiverships and compromises,<br />

dealing with issues relating<br />

to securities, insolvent transactions,<br />

director breaches and recoveries. It’s<br />

a high stakes, high emotion environment<br />

that demands the best.<br />

She also has in-depth experience<br />

helping clients grapple with tough<br />

matters like prosecutions by Worksafe<br />

and the Ministry of Primary<br />

Industries, advising clients during<br />

the investigation phase, negotiations<br />

with prosecutors, dealing with insurers<br />

and appearing in court to defend<br />

charges or for sentencing.<br />

Professional Conduct Committees<br />

conducting investigations<br />

against health practitioners under<br />

the Health Practitioners Competence<br />

Assurance Act 2003 also call on<br />

Sarah to act as legal advisor.<br />

She’s also a cheerleader in the<br />

firm; building strong collegial bonds<br />

and fostering solid client relationships;<br />

having fun is important to<br />

Sarah and that fits well with the culture<br />

of Harkness Henry. “It’s great to<br />

have partners here, like Sarah, that<br />

are top lawyers and top people,” says<br />

Harkness Henry Chief Executive<br />

Simon Wickham.<br />

“It helps break down any stigma<br />

about stuffy hierarchical, ego driven,<br />

old firm thinking that some law firms<br />

became known for. Sarah’s definitely<br />

a powerful woman but a lot of that<br />

power is the mana and respect she’s<br />

earned from clients and our team<br />

through demonstrating strength and<br />

care.”<br />

This became even more evident<br />

during the Covid lockdowns which,<br />

like many Kiwi businesses, forced<br />

www.harknesshenry.co.nz | +64 7 838 2399<br />

the Harkness Henry team to work<br />

from home. Sarah took her pastoral<br />

care role to heart and relished the<br />

opportunity to recreate a sense of<br />

connectedness, albeit online.<br />

“I wanted to make sure that our<br />

team felt really connected to each<br />

other and connected to Harkness<br />

Henry and to our clients.”<br />

This included the usual team<br />

meetings and Thursday drinks, but<br />

Sarah added an element of challenge<br />

and fun to the Zoom catch ups.<br />

“During the lockdowns, we<br />

would have at least two activities<br />

a week. We all took photos of our<br />

fridges and then submitted them to<br />

guess whose fridge it is. We did virtual<br />

escape rooms, quizzes, a scavenger<br />

hunt where we had to run away<br />

and find something in the house and<br />

bring it back.”<br />

In a busy legal firm, Sarah says<br />

staying in touch with your colleagues<br />

plays an important role in keeping<br />

people connected to their work and<br />

their wellbeing.<br />

“We have got amazing people<br />

here, although it can be too easy to<br />

get very busy and focused on the client<br />

work and the outcomes. Making<br />

sure that everyone is personally okay<br />

is really important to all of us on our<br />

leadership team.”<br />

As well as having a real heart for<br />

her colleagues, Sarah also gives back<br />

locally in many ways. She has been<br />

on the True Colours Charitable Trust<br />

board for around 12 years and for<br />

the past seven years she’s been one<br />

of the key figures behind the Melbourne<br />

Cup Day Long Lunch, the<br />

major fundraiser for the trust.<br />

The True Colours’ team provide<br />

wraparound support to <strong>Waikato</strong> families<br />

who have a child with a serious<br />

Sarah Rawcliffe<br />

health condition or who are grieving<br />

the death of their baby or child. They<br />

receive no funding from the DHB<br />

and only through volunteer effort<br />

like Sarah’s and the generous support<br />

of local businesses and sponsors<br />

do they get what they need to make a<br />

real difference locally.<br />

“I feel very fortunate to be<br />

involved with the trust and helping<br />

them do the very important work<br />

they do.”<br />

Sarah is passionate about her litigation<br />

work, her career and getting<br />

the best possible outcome for her<br />

clients.<br />

“When clients come to see me,<br />

it’s usually not for a positive reason.<br />

I’m not the kind of lawyer that<br />

you come to see when you’re happy<br />

about something,” she says.<br />

“Usually, something has gone<br />

wrong and it’s my job to do the problem<br />

solving in a stressful time for<br />

them, providing clients with practical<br />

solutions, and advising them on<br />

all the options available to them that<br />

they don’t always see initially by<br />

themselves.”<br />

Holding honours degrees in both<br />

law and management, Sarah has a<br />

broad range of experience, developed<br />

across an impressive career<br />

that includes previous work at Phillips<br />

Fox in Auckland, as a senior<br />

solicitor for Islington Borough<br />

Council in London, and as in-house<br />

legal counsel for one of the United<br />

Kingdom’s largest housing developers.<br />

She loves helping others build<br />

their career and assisting the team at<br />

Harkness Henry build better lives for<br />

them and their clients (plus of course<br />

a win in the courtroom!)


28 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

REMARKABLE WOMEN<br />

Legal career<br />

worth the journey<br />

Braun Bond & Lomas Lawyers - <strong>Waikato</strong> senior associate Erin Anderson’s legal<br />

career path may have had some twists and turns but it was worth the journey.<br />

She’s the first one to admit<br />

that being a mother of three<br />

and working fulltime in law<br />

can be all consuming. It can be<br />

demanding, exhausting and incredibly<br />

rewarding (being a mother and<br />

a lawyer).<br />

“Traditionally, law was a male<br />

dominated profession, and the<br />

tables have quite radically turned,<br />

which is fantastic. In many firms,<br />

it’s a far better environment for<br />

women to be in.”<br />

An experienced litigator with<br />

a broad practice in civil litigation<br />

and employment law, Erin has been<br />

practicing law for 10 years, alongside<br />

raising her children. Something<br />

she says she couldn’t have<br />

done without the support of her<br />

family.<br />

“Nobody can tell you how to<br />

juggle a job like this and I’m sure<br />

there’s other professions that are<br />

equally demanding. There is no<br />

manual for how to balance your<br />

career and have a successful marriage,<br />

family life and get to school<br />

sports and dance recitals or whatever<br />

your commitments might be.<br />

Sometimes it’s a matter of making<br />

it up as you go along and hoping<br />

for the best,” she laughs.<br />

Erin’s journey started with a<br />

Bachelor of Arts in politics and<br />

philosophy, and her legal studies<br />

were a happy accident.<br />

“Jurisprudence forms a big part<br />

of political science and I was interested<br />

in the different perspectives<br />

so I added a law degree as well.<br />

I was fortunate to end up where I<br />

did.’<br />

She joined Braun Bond &<br />

Lomas in 2012 and, after spending<br />

several years at a large Hamilton<br />

firm, she recently returned to the<br />

firm. She believes that BBL, as<br />

Traditionally, law was<br />

a male dominated<br />

profession, and the<br />

tables have turned,<br />

which is fantastic.<br />

a firm of dedicated litigators, has<br />

created a model in which the collective<br />

team has a depth of knowledge,<br />

experience, expertise and<br />

resources.<br />

“You are lucky if you find a<br />

career you enjoy and a great place<br />

to work. I am lucky. I enjoy my<br />

work (most days) and this is a great<br />

place to develop junior lawyers and<br />

watch them flourish.”<br />

Erin sees her role as getting<br />

the best possible outcome for her<br />

clients, whether that is through<br />

Level 1, 127 Alexandra Street,<br />

Hamilton 3204<br />

Phone: 0064 7 839 0900<br />

www.bbllawyers.co.nz<br />

Erin Anderson<br />

traditional litigation, arbitration or<br />

alternative dispute resolution.<br />

She emphasises the importance<br />

of consulting with clients<br />

to develop a strategy to achieve<br />

their goals, then implementing and<br />

adapting that strategy as the file<br />

progresses.<br />

And it’s not like what is depicted<br />

on TV, Erin’s quick to point out, a<br />

lot of the negotiating happens outside<br />

of the courtroom in the lawyer’s<br />

office.<br />

“A lot of our work is dealing<br />

with the parties, meetings between<br />

the parties and correspondence<br />

back and forth trying to resolve<br />

the dispute. Ultimately, a lot of<br />

files resolve at one point or another<br />

without needing judicial intervention.<br />

Everything else just becomes<br />

strategic, it’s about building the<br />

most leverage and pressure for<br />

your client to get the best result.”<br />

“Disputes can be stressful<br />

and deeply emotional for those<br />

involved. The role of the lawyer is<br />

to be an objective advisor, an advocate.<br />

It’s about getting the client<br />

the best result possible in the circumstances,<br />

and that’s a win.”<br />

Erin is enjoying the collaborative<br />

work approach at BBL and<br />

the focus on work/life balance and<br />

wellness. These things are becoming<br />

increasingly important in the<br />

legal industry and across many<br />

professions.<br />

A love affair<br />

with real estate<br />

After a career in teaching, Julie Hanna fell in love<br />

with real estate the moment she completed her<br />

very first sale in Raglan 22 years ago.<br />

The house in Whale Bay, by<br />

today’s standards, would be a<br />

bargain but it was a top sale<br />

back then, delivering the vendor<br />

$395,000.<br />

“The first weekend I was on I<br />

sold the house in Whale Bay. At that<br />

stage, it was the highest sale in Raglan,”<br />

she laughs.<br />

From that moment forward<br />

Julie’s trajectory in real estate has<br />

gone from strength to strength and<br />

she has been in the top 20 percent<br />

of Ray White performers for several<br />

years.<br />

When she started helping out her<br />

real estate husband Dave parttime,<br />

Julie quickly realised it’s the sort of<br />

job you need to commit to fully.<br />

“You can’t do real estate parttime.<br />

It’s either one thing or the other. So, I<br />

handed in my notice.”<br />

Not that she didn’t enjoy teaching,<br />

she spent a lot of her career teaching<br />

at Huntly Primary and College and<br />

also travelled around the <strong>Waikato</strong> as<br />

a special education advisor.<br />

“I loved my 26 years teaching but<br />

I certainly love real estate more than<br />

I loved teaching.”<br />

What brings Julie her biggest joy<br />

is matching people with houses, and<br />

making sure they are really happy<br />

afterwards.<br />

She often works with people over<br />

a number of years, as they move<br />

from house to house, until she finally<br />

finds the perfect place for them.<br />

“For me, it’s not so much about<br />

a quick sale. It’s about matching the<br />

right property for the right person.<br />

Some people can look for years and<br />

it’s not the right one, and then all of<br />

a sudden, I know I’ve got the one for<br />

them.”<br />

Community is important to Julie;<br />

she’s the local Justice of the Peace<br />

and she supports a good many fund<br />

raisers.<br />

As Raglan’s only female real<br />

estate auctioneer, she has had a lot<br />

of fun over the years doing charity<br />

auctions; from breast cancer to Ronald<br />

McDonald House to the local<br />

schools and arts centre auction, Julie<br />

loves to use her skills to raise money<br />

for a good cause.<br />

“I love auctioneering, even as a<br />

little kid I loved the call of the auctioneer.<br />

A charity auction is less formal<br />

so I always have a lot of fun at<br />

a charity auction. I’ll always say yes<br />

to a charity auction no matter what.”<br />

Always one to do her bit for the<br />

community, Julie and husband Dave<br />

have recently joined the Raglan<br />

Community Patrol. A countrywide<br />

initiative in partnership with the<br />

police, community patrol’s goal is to<br />

reduce crime and harm through the<br />

active presence of trained patrollers.<br />

“We think the patrol is a great<br />

way of giving back to the community.<br />

Once we’ve completed our<br />

Julie Hanna<br />

training, we will be rostered on to<br />

go out in the patrol car and patrol the<br />

streets for three hours”<br />

Like many businesses during<br />

the Covid lockdowns, a real estate<br />

agents’ ability to fully do their job<br />

was limited.<br />

Although Julie was busy finalising<br />

deals she had started prior to<br />

the lockdown, without open homes<br />

to attend she used the free time to<br />

deliver groceries to vulnerable people<br />

in the community.<br />

“I was doing that sometimes six<br />

hours a day. I really enjoyed it, especially<br />

getting out to our seniors who<br />

were pretty frightened in that first<br />

lockdown.”<br />

During this time, she also<br />

gained her credentials to run<br />

Zoom auctions.<br />

“I went in screaming and not<br />

wanting to do it but I was encouraged<br />

to by head office and I ended up<br />

really enjoying the Zoom auctions.<br />

They went really well and they all<br />

sold under the hammer.”<br />

Julie says Covid hasn’t dampened<br />

the appetite for real estate in Raglan<br />

with lots of people realising they can<br />

find the work/life balance without<br />

having to live in a big city.<br />

“Like me, people and businesses<br />

have realised that work can be done<br />

at home. I was doing Zoom auctions<br />

with a nice jacket and my trackies<br />

on,” she laughs.<br />

“People are just loving the lifestyle<br />

at the beach and Raglan does<br />

offer all of that, and it’s not too far<br />

to travel to Hamilton and Auckland<br />

if need be.”<br />

Ray White Raglan<br />

Julie Hanna<br />

Licensee Agent<br />

and Auctioneer<br />

0274 418 964<br />

julie.hanna@<br />

raywhite.com<br />

@RayWhiteRaglanRealEstate


WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

29


30 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

What’s driving exceptional M&A outcomes?<br />

Over the past year, the New Zealand market<br />

has experienced a surge in the volume of<br />

deal activity as well as a significant increase<br />

in the valuations achieved.<br />

While valuation multiples<br />

fluctuate, and<br />

depend on a wide<br />

range of factors, such as the<br />

sector and current macro<br />

backdrop, we have observed<br />

some common attributes<br />

across businesses achieving<br />

high valuation outcomes. In<br />

this article we describe the<br />

wider macro environment and<br />

summarise some of the business<br />

characteristics.<br />

What’s happening in the<br />

macro environment?<br />

Multiple factors are at play<br />

in the buoyant New Zealand<br />

market. Global markets, particularly<br />

private equity (PE)<br />

firms, have ample cash as a<br />

result of low interest rate environments,<br />

monetary policy<br />

stimulus and growing superannuation<br />

funds.<br />

COVID-19-related lockdowns<br />

have increased global<br />

connectivity and made New<br />

Zealand more accessible to<br />

foreign buyers (particularly<br />

American and European).<br />

Previously, this country was<br />

viewed as somewhere where<br />

investments were hard to<br />

manage given the distance<br />

involved. However, we have<br />

now completed numerous<br />

deals without the buyer physically<br />

visiting New Zealand.<br />

The pandemic has also<br />

highlighted the value of businesses<br />

operating in countries<br />

with strong fundamentals,<br />

such as political and regulatory<br />

certainty. Throughout the<br />

pandemic, New Zealand has<br />

been seen as a ‘safe haven’,<br />

driving inbound investments.<br />

Some sectors are particularly<br />

popular right now.<br />

These include, technology and<br />

renewable energy, especially<br />

those with an ESG focus and<br />

healthcare. This is driven<br />

by an aging population and<br />

global focus on the importance<br />

of healthcare.<br />

Successful acquisitions<br />

have created a ‘snowball<br />

effect’ by providing confidence<br />

to other business owners<br />

seeking solid returns and<br />

significant capital gains on the<br />

sales of their businesses. With<br />

many high valuation sales in<br />

the market, owners are looking<br />

for their ‘slice of the pie’.<br />

What attributes are driving<br />

exceptional outcomes?<br />

The following attributes are<br />

common across businesses<br />

achieving high valuation outcomes:<br />

Clearly outlined growth<br />

opportunities. Many New<br />

Zealand businesses have<br />

not yet capitalised on rapid<br />

geographic expansion, leaving<br />

this as a tangible growth<br />

opportunity area. There is a<br />

strong correlation between a<br />

company’s growth prospects<br />

and the multiples achieved.<br />

Having a clear growth strategy<br />

with evidence of execution<br />

ability are critical to investor<br />

interest and valuation.<br />

Ability to sell into large<br />

markets. Traditionally, Australasian<br />

businesses have<br />

tended to trade at a discount<br />

to international peers, primarily<br />

as a result of having a perceived<br />

smaller total addressable<br />

market. <strong>Business</strong>es that<br />

have either entered, or are<br />

able to easily scale into larger<br />

offshore markets (e.g. SaaS<br />

businesses) have attracted<br />

significantly higher valuation<br />

multiples. Natural Pet Food<br />

Group (NPFG) and Ziwi are<br />

good examples of this. Both<br />

entered and demonstrated<br />

strong growth in the large<br />

North American and China<br />

markets.<br />

Premiumisation. Ultra-premium<br />

products are increasingly<br />

in demand from consumers<br />

and the companies<br />

that produce them are equally<br />

sought after, with particular<br />

focus on acquiring existing<br />

high profile brands. Examples<br />

include Ziwi, Allpress or My<br />

Food Bag.<br />

First-rate management<br />

teams. Management teams<br />

that are able to clearly articulate<br />

the unique selling point<br />

(USP) and vision of the business,<br />

and then execute upon<br />

the strategy.<br />

Disruptive products or services.<br />

A company’s ability to<br />

disrupt a traditional industry<br />

or model commands a premium<br />

multiple. For example,<br />

Education Perfect is disrupting<br />

the traditional delivery<br />

model through being online.<br />

Both NPFG and Ziwi are<br />

disrupting the traditional kibble-based<br />

pet food industry.<br />

First mover advantage and<br />

defensible positions. Companies<br />

with products or services<br />

that were first to market<br />

or with a market position that<br />

is largely unchallenged. My<br />

Food Bag had a clear first<br />

mover advantage in New Zealand<br />

through being the first<br />

provider to launch nationwide<br />

and becoming a name synonymous<br />

with meal kits.<br />

TAXATION AND THE LAW<br />

> BY RUTH DEACON<br />

Ruth Deacon is a PwC manager based in the <strong>Waikato</strong> office.<br />

Positive tailwinds in the<br />

sector. <strong>Business</strong>es operating<br />

in sectors driving or benefiting<br />

from change, particularly<br />

where this has been expedited<br />

by COVID-19 and accelerating<br />

a transition that would<br />

have otherwise occurred over<br />

many years. For example,<br />

Education Perfect and Mighty<br />

Ape with the shift in consumer<br />

behaviour to online, and Ziwi<br />

and NPFG with the increasing<br />

humanisation of pets.<br />

Resilience to COVID-19.<br />

Some sectors have demonstrated<br />

incredible resilience,<br />

or even taken advantage of<br />

COVID-19 adversities. Companies<br />

with capability to<br />

respond swiftly to the intricacies<br />

of the pandemic with<br />

innovative solutions have seen<br />

the best results. For example,<br />

the technology sector as a<br />

whole, with notable spotlight<br />

on e-commerce companies<br />

and ‘work-from-home’ capability<br />

providers. Ninja Kiwi<br />

and Education Perfect both<br />

fared well during the pandemic.<br />

ESG aligned. Environmental,<br />

social and governance (ESG)<br />

considerations are increasingly<br />

moving from the periphery<br />

of the investment decision<br />

framework to a more central<br />

role. Investors are seeking<br />

companies they feel comfortable<br />

investing in long-term,<br />

and align with public interest.<br />

Move to digital. Software as<br />

a Service (SaaS) and other<br />

digitally enabled businesses<br />

have attracted premium valuation<br />

multiples. This reflects<br />

unique IP and large global<br />

market opportunities with the<br />

ability to scale quickly via a<br />

digital business model. Recent<br />

examples include Timely,<br />

EzyVet, Ninja Kiwi and Education<br />

Perfect. We are also<br />

seeing more investors using<br />

the ‘Rule of 40’ as a screening<br />

tool to measure the balance of<br />

growth and profitability. This<br />

rule states that a company’s<br />

combined revenue growth rate<br />

and EBITDA margin should<br />

exceed 40%.<br />

While valuation is a function<br />

of numerous converging<br />

factors, and can result in large<br />

variances, currently multiples<br />

are experiencing extreme<br />

highs - ones that some would<br />

consider ‘all time highs’. If<br />

investors are mulling a potential<br />

sale in the near future,<br />

there is no better time to integrate<br />

the attributes into the<br />

business than now.<br />

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WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

31<br />

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32 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

HR MANAGEMENT AND RECRUITMENT<br />

Preventing burnout in your business<br />

It’s everywhere, isn’t it? Exhaustion, malaise, apathy, low energy<br />

and burnout. Yes, even after a great summer and in some cases,<br />

a long holiday, ongoing pressures in the work environment and<br />

our Covid ridden communities are likely to be causing significant<br />

damage to your team’s morale and performance. Assuming your<br />

team has role clarity, is adequately supported, resourced and<br />

trained, here are some tips on how you can prevent and reduce<br />

instances of burnout in your team.<br />

PEOPLE AND CULTURE<br />

> BY SENGA ALLEN<br />

Managing Director, Everest – All about people TM<br />

www.everestpeople.co.nz<br />

Self-reflection: Encourage<br />

your team to cultivate an ability<br />

to self-reflect on their own<br />

wellbeing, their overall health,<br />

and watching for warning signs.<br />

Help think in positive ways by<br />

posing questions like: how<br />

much exercise am I getting, am<br />

I eating a balanced diet, what<br />

are my sleep patterns like, do I<br />

ask for help?<br />

Taking leave: Monitor your<br />

team’s annual leave balance<br />

and make sure they are taking<br />

their full leave complement<br />

each year. While some staff like<br />

to stockpile leave so they can<br />

take extended trips overseas,<br />

make sure this is not impacting<br />

on their wellbeing before you<br />

approve. For those employees<br />

who need more than just<br />

encouragement to take leave,<br />

many employment agreements<br />

have provision to enforce taking<br />

annual leave.<br />

Working smarter - not<br />

harder: If your team is struggling<br />

with a high workload,<br />

support and encourage them<br />

in identifying ways to increase<br />

their efficiency and achieve<br />

a better output to effort ratio.<br />

Better prioritisation, workflow<br />

management and a continuous<br />

improvement culture will also<br />

support your staff to better<br />

manage their workload.<br />

Getting off the grid: The rising<br />

use of smartphones and laptops<br />

in the work environment makes<br />

it difficult for staff to “unplug”<br />

after hours, on weekends and<br />

when on leave. Highly engaged<br />

staff may feel obligated to follow<br />

up these after-hours communications<br />

as they come in.<br />

This constant connection to<br />

work is being increasingly<br />

blamed for causing anxiety and<br />

burnout. As a manager, you<br />

need to lead by example. Give<br />

your team some clear guidelines<br />

about what is expected,<br />

strategies about prioritising and<br />

giving them the message that it<br />

is okay to “switch off” until the<br />

next working day. If you are one<br />

of the culprits of sending after<br />

hours emails, not only should<br />

you reflect on your own potential<br />

burnout, but you should get<br />

into the habit of saving outgoing<br />

emails to draft and sending<br />

these the next working day.<br />

Socialising and having fun:<br />

Getting your team together in a<br />

social environment helps build<br />

relationships, boosts morale<br />

and breaks down barriers. This<br />

may be as simple as getting<br />

people to take their breaks away<br />

from their desk. Other ideas for<br />

socialising include corporate<br />

sports teams, organising social<br />

gatherings and running corporate<br />

team building events such<br />

as go-kart racing and laser tag.<br />

Furthermore, make sure your<br />

work environment is fun, that<br />

people enjoy their time at work,<br />

laugh and feel part of a team.<br />

Making everyone responsible:<br />

Finally, educate your<br />

team about burnout and how to<br />

develop greater resilience and<br />

coping skills. Create discussions<br />

about burnout and have<br />

a process for staff to follow<br />

should they recognise symptoms<br />

of burnout in either themselves<br />

or another member of the<br />

team.<br />

If you are worried about any<br />

of your team members, listen<br />

to their concerns, validate their<br />

emotions, and offer support.<br />

These actions can immediately<br />

help lighten the load.


HR MANAGEMENT AND RECRUITMENT<br />

Changes and challenges<br />

facing <strong>Waikato</strong>’s<br />

recruitment market<br />

COVID-19 may have brought most things<br />

to a standstill; most that is but for the<br />

recruitment industry. Asset Recruitment’s<br />

Executive Recruitment and <strong>Business</strong><br />

Development Manager, Judy Davison,<br />

looks at the changes and challenges of<br />

recruitment in <strong>2022</strong>.<br />

Since the COVID-19<br />

pandemic began, our<br />

industry has experienced<br />

a level of previously unimaginable<br />

demand. Closed borders<br />

and restricted immigration,<br />

alongside the growth of sectors<br />

such as technology, construction,<br />

marketing and those<br />

deemed essential, have seen<br />

the recruitment industry play a<br />

pivotal role in our economy’s<br />

growth.<br />

Recruitment demands in<br />

<strong>Waikato</strong> reflect the region’s<br />

growing reputation as a preferred<br />

destination for both<br />

business and lifestyle. There’s<br />

a marked increase in the number<br />

of temporary positions<br />

becoming permanent amongst<br />

our commercial and industrial<br />

clients. We’re recruiting for<br />

roles that have been newly<br />

created due to COVID-19<br />

demands – healthcare and<br />

social assistance, education<br />

and training, finance and<br />

insurance, communications<br />

and marketing.<br />

Things are different from<br />

what they were two years ago.<br />

The way we recruit is more<br />

fast-paced and proactive.<br />

We’re also supporting our clients<br />

to adapt to the constantly<br />

changing recruitment landscape.<br />

That will continue in<br />

the months ahead as we navigate<br />

the borders reopening,<br />

Kiwis returning to New Zealand<br />

and a new wave of immigrants<br />

looking to make New<br />

Zealand home.<br />

So, what are the changes<br />

and challenges we can expect<br />

to face in <strong>2022</strong>?<br />

The changes<br />

• Kiwis returning: we’re<br />

expecting an influx of Kiwis<br />

to return permanently to<br />

New Zealand. <strong>Waikato</strong> will<br />

be a viable proposition for<br />

many of these candidates<br />

who would previously have<br />

settled in Auckland.<br />

• Immigration increasing:<br />

another welcome change<br />

for the recruitment industry<br />

is the expected increase in<br />

those emigrating to New<br />

Zealand. The majority of<br />

immigrants take up roles<br />

in industries which are desperately<br />

in need of staff.<br />

• Increased costs: with interest<br />

rates and living costs<br />

on the rise, we expect<br />

candidates, particularly<br />

those returning from overseas,<br />

to have high salary<br />

expectations.<br />

The challenges<br />

• Retaining top talent: We’re<br />

encouraging clients to<br />

review their staff packages<br />

and ensure the environment<br />

they’re providing team<br />

members is fair and meets<br />

expectations.<br />

• Competition: There’s competition<br />

for good candidates<br />

and although the pool<br />

is likely to increase with<br />

borders reopening, candidates<br />

seeking work are<br />

savvy and know what they<br />

want.<br />

• Candidate requirements:<br />

Data shows more than<br />

half of New Zealanders<br />

are thinking of resigning<br />

in their current role. This<br />

poses challenges for both<br />

recruiters and employers to<br />

find and retain talent.<br />

Responding to change<br />

As we all know, change has<br />

been the only constant these<br />

past two years, but it can be<br />

managed with a well-documented<br />

recruitment strategy.<br />

The new year is always a great<br />

time to review your organisation’s<br />

recruitment processes<br />

and policies, and to partner<br />

with experienced recruiters.<br />

How to find outstanding<br />

employees in <strong>2022</strong><br />

WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

Positioning Excellence<br />

Locally owned and operated, Asset Recruitment<br />

has been established for more than 30 years.<br />

We’re specialists in temporary, permanent,<br />

executive and industrial recruitment.<br />

If you’re looking to hire or would like to discuss career opportunities,<br />

do get in touch with our team. We position excellence in roles across<br />

different industries and sectors, working with both candidates<br />

and clients to secure the right fit for temporary, permanent and<br />

contract positions.<br />

Recruit with Excellence. Recruit with Asset.<br />

Temporary | Permanent | Executive | Industrial<br />

07 839 3685 | www.assetrec.co.nz<br />

33<br />

Maria McCarthy - Senior Recruitment<br />

Consultant and Brigitta Warren - Director.<br />

New Zealand’s workforce is at its most static point in over 30<br />

years. Understandably, many people have opted to stay put as<br />

we navigate through choppy covid waters.<br />

While we still face<br />

pandemic disruption<br />

in the short term, stability<br />

beckons on the horizon.<br />

Sensing that, many kiwis hope<br />

to change jobs in <strong>2022</strong>, with<br />

some tempted abroad. Meanwhile,<br />

as border rules relax for<br />

kiwis overseas, followed by<br />

other nationalities later in the<br />

year, local businesses will look<br />

to attract new workers.<br />

At RecruitNet, we’re confident<br />

the local manufacturing<br />

and engineering job market<br />

will remain buoyant in <strong>2022</strong>.<br />

Over the last two years, the<br />

industry hasn’t slowed down –<br />

it sped up. Primary industries<br />

like timber, agriculture and<br />

dairy also expanded, creating<br />

exciting new jobs for those<br />

willing to explore new opportunities.<br />

We believe the push from<br />

consumers to support local and<br />

buy local was partly behind the<br />

growth and that this behaviour<br />

is here to stay.<br />

People want to support kiwi<br />

companies more than ever. We<br />

want to work for them, and we<br />

want to buy from them. We<br />

want to feed our families with<br />

food from local suppliers. This<br />

mindset won’t change as the<br />

borders open and the strains on<br />

global supply chains ease.<br />

If you’re looking to expand<br />

your manufacturing team and<br />

bring in outstanding talent in<br />

<strong>2022</strong>, RecruitNet can make it<br />

easy for you. We understand<br />

the industry, and we know the<br />

local job market.<br />

Trust us to do the heavy<br />

lifting so that you can stay<br />

focused on your business<br />

priorities.<br />

Contact the team today to discuss<br />

your recruitment needs.<br />

Email: info@recruitnet.co.nz<br />

Call: 021 466 732


34 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

The Borders are Opening<br />

– so what can employers<br />

expect now?<br />

Very soon after our article last month<br />

highlighting the need to open New<br />

Zealand’s border - the Government<br />

announced its five-step plan to do exactly that!<br />

So what will this look like, and what does it<br />

mean for employers desperately short of the<br />

skills they need for their businesses now?<br />

Step 1 — From 28 <strong>February</strong> <strong>2022</strong> - New<br />

Zealand citizens and residents from Australia,<br />

and other eligible travellers under the current<br />

border settings<br />

Step 2 — From 14 <strong>March</strong> <strong>2022</strong> - All New<br />

Zealand citizens and residents, other eligible<br />

travellers under current border settings, working<br />

holiday visa holders and, most importantly<br />

- skilled workers earning at least 1½ x the<br />

median wage can be approved a border exception<br />

(ie; paid at $40.50ph or higher)<br />

Step 3 — From 13 April <strong>2022</strong> - Current<br />

temporary work and student visa holders<br />

with a valid visa and who have been caught<br />

offshore, and who can still meet their visa<br />

requirements.<br />

Step 4 — July <strong>2022</strong> - All travellers coming<br />

from Australia (irrespective of citizenship),<br />

visitors from visa-waiver countries, and visitors<br />

from other countries who hold a valid<br />

visitor visa – and work visa holders approved<br />

under the Accredited Employer Work Visa<br />

regime which begins 4 July. This accreditation<br />

regime will effectively replace the current critical<br />

purpose entry for skilled workers.<br />

Step 5 — October <strong>2022</strong> - All visa categories<br />

will reopen and back to “normal?”<br />

The immediate take-outs from the above<br />

are that working holiday visa holders, who<br />

have traditionally been a significant source of<br />

casual and seasonal workers will start returning<br />

from <strong>March</strong>, and in time for the kiwifruit<br />

harvest. And, importantly, employers will be<br />

able to begin bringing in those higher skilled<br />

workers from 13 <strong>March</strong>, and solely on the<br />

basis that these workers are being paid at 1½<br />

x the median wage. The same border excep-<br />

Level 2<br />

586 Victoria Street<br />

Hamilton 3204<br />

Level 3<br />

50 Manners Street<br />

Wellington 6011<br />

07 834 9222<br />

enquiries@pathwaysnz.com<br />

pathwaysnz.com<br />

Richard Howard<br />

tion request process is to be followed but,<br />

rather than an employer having to make a case<br />

that the worker is required for a time-critical<br />

role of national economic importance, or has<br />

unique skills, all the employer will need to do<br />

is evidence the required pay rate. In December<br />

the Government announced a border exception<br />

for up to 780 IT workers and auditors and<br />

set remuneration thresholds for the various<br />

specified roles. This announcement, and the<br />

work which finally culminated in the policy<br />

detail being released on 11 <strong>February</strong>, is now<br />

all largely redundant and will be superseded<br />

by the 13 <strong>March</strong> changes.<br />

The border opening is, however, a double-edged<br />

sword as it also opens up the very<br />

real likelihood that the scarce skills employers<br />

have been desperately holding onto over<br />

these last two years will be even harder to hold<br />

onto in the future. These skills have been heldback<br />

in New Zealand due to Covid-imposed<br />

considerations, and overseas opportunities are<br />

now beckoning. A recent news article quoting<br />

30% higher wages for “tradies” in Australia is<br />

an indication of the challenges New Zealand<br />

employers are going to increasingly face as<br />

border barriers reduce. In addition, enticing<br />

highly skilled workers to New Zealand in the<br />

absence of any long-term residence pathway<br />

is another challenge<br />

The good news is that the border is opening<br />

and skilled workers can soon enter New<br />

Zealand…and lets all hope they do!<br />

Gallagher empowers<br />

customers to easily<br />

manage vaccine<br />

mandates<br />

Leading security manufacturer Gallagher<br />

is helping customers keep pace with the<br />

ever-changing COVID-19 requirements in<br />

New Zealand.<br />

The launch of their My<br />

Vaccine Pass enhancement<br />

will enable customers<br />

to link a user’s My<br />

Vaccine Pass status and expiry<br />

to their access credential with<br />

helpful workflow notifications<br />

to users and their managers.<br />

“Since its release in<br />

November, the My Vaccine<br />

Pass has become an integral<br />

part of daily life, just like carrying<br />

a driver’s licence, scanning<br />

in at the supermarket, and<br />

wearing a mask,” Gallagher’s<br />

regional sales manager for<br />

New Zealand and the Pacific<br />

Islands Brad Small says.<br />

“So, it’s no surprise that<br />

we’ve had more than 50 prominent<br />

businesses enquire about<br />

a My Vaccine Pass enhancement<br />

with our Command Centre<br />

Mobile in recent months.<br />

“With many businesses now<br />

mandating that all employees<br />

and/or visitors are vaccinated<br />

before allowing entry on site,<br />

customers asked us for an easy<br />

way to streamline vaccination<br />

status with their access control<br />

system.”<br />

While many customers<br />

were already using Gallagher’s<br />

Competencies to ensure only<br />

fully vaccinated people are<br />

granted access to a site, Gallagher<br />

explored other solutions<br />

to authenticate this process and<br />

help customers streamline vaccine<br />

pass management.<br />

Operationally, customers<br />

scan the New Zealand Government<br />

issued My Vaccine Pass<br />

QR code into the Gallagher<br />

Command Centre Mobile App<br />

using the camera on the mobile<br />

device.<br />

Through being<br />

agile in response<br />

to the needs of our<br />

customers, we’ve<br />

come up with a<br />

straightforward way<br />

that businesses can<br />

ensure they remain<br />

compliant with<br />

vaccine mandates<br />

and health and safety<br />

precautions to keep<br />

their staff and site<br />

safe<br />

Gallagher’s Command<br />

Centre software will validate<br />

the pass and add the expiry<br />

date as a competency for that<br />

user’s profile.<br />

Access will be granted until<br />

the My Vaccine Pass expires,<br />

at which point access to configured<br />

areas can be removed.<br />

Leading up to the removal<br />

of the user’s access, Gallagher<br />

can send SMS and email notifications<br />

to the individual and<br />

their manager to remind the<br />

user to get their booster vaccine<br />

before it impacts their<br />

ability to work.<br />

“Through being agile in<br />

response to the needs of our<br />

customers, we’ve come up<br />

with a straightforward way<br />

that businesses can ensure<br />

they remain compliant with<br />

vaccine mandates and health<br />

and safety precautions to keep<br />

their staff and site safe,” Small<br />

says.<br />

General manager of Gallagher<br />

Certified Channel Partner,<br />

Watchu Security, Justin<br />

Fisher says this enhancement<br />

will add value to customer.<br />

“Like all products coming<br />

from Gallagher you know it<br />

will work, as the R&D is solid.<br />

With something as important<br />

as the security of health during<br />

the COVID-19 pandemic, the<br />

new Gallagher My Vaccine<br />

Pass enhancement will be a<br />

great asset and relief to our clients,<br />

along with ourselves, as<br />

we merge this new control into<br />

our everyday lives.”<br />

Gallagher’s My Vaccine<br />

Pass enhancement is just one<br />

example of how Gallagher<br />

is committed to meeting the<br />

evolving needs of customers<br />

and working together to ensure<br />

customers are positioned to<br />

move securely into the future.<br />

With the Proximity and<br />

Contact Tracing Report being<br />

another example – Gallagher<br />

customers can use the report to<br />

help identify cardholders who<br />

have shared an area simultaneously<br />

with a cardholder<br />

who has tested positive for<br />

COVID-19.<br />

“We know that the safety of<br />

people is now at the forefront<br />

of business considerations<br />

more than ever before, so<br />

we’re continually innovating<br />

to help our customers navigate<br />

these uncertain times through<br />

maximising their Gallagher<br />

security solution,” Small says.<br />

For more information on<br />

how businesses can protect<br />

their world during the COVID-<br />

19 pandemic visit security.gallagher.com/COVID-19.


WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />

35<br />

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“Fosters successfully delivered this<br />

project in extraordinary conditions.”<br />

Emily Zhang, Developer<br />

A successful design-build for internationally<br />

listed company TOMRA has left Developer<br />

Emily Zhang eager to work with Fosters again<br />

in the future.<br />

The 35-week project was delivered on time<br />

and on budget (in fact two days earlier than<br />

the completion date at Tender), the team<br />

pulling out all the stops to keep the project on<br />

track through two lockdowns.<br />

The result is a 1,700 metre sq office and<br />

3,400 metre sq warehouse facility, including a<br />

research centre for the berry picking machine<br />

manufacturer.<br />

“Procuring supplies from Auckland was<br />

a major challenge, lockdown creating a<br />

breakdown in the supply chain” says Emily. “It<br />

was a miracle we got everything done on time.<br />

Fosters successfully delivered this project in<br />

extraordinary conditions.<br />

“I attribute this success to their capability<br />

to make things happen. There was great<br />

communication between Fosters, the civil<br />

construction team and the subcontractors.<br />

“Fosters flexibility, cost-saving initiatives<br />

and efficiency through the project all greatly<br />

contributed to the successful outcome.”<br />

Emily chose Fosters based on their solid<br />

market reputation, adding that she was<br />

“also impressed by their contribution to the<br />

community.”<br />

She’s very pleased with the results and says<br />

she’d choose them again.<br />

“Based on this experience, I have pretty good<br />

faith in Fosters. I appreciate that they delivered<br />

what they promised. In the current conditions,<br />

this was significant.”<br />

FOSTERS.CO.NZ . 07 849 3849


ate ability to listen, Ru<br />

sold by real experts.<br />

dors. Repeat busines<br />

88 Braid Road<br />

NOTHING COMPARES<br />

- LUXURY, STYLE &<br />

VIEWS<br />

Russell and Angela Thomas are redefining how premium<br />

real estate service is done.<br />

Recognised as some of the <strong>Waikato</strong>’s best-awarded real estate professionals, they<br />

are excited to join New Zealand Sotheby’s International Realty to bring a globally<br />

recognised brand and international reach to their clients.<br />

With top-notch negotiation expertise and an innate ability to listen, Russell and<br />

Angela deliver the very best results for their vendors. Repeat business is tangible<br />

evidence of their success.<br />

Inspired by river and golf course views, this luxury St Andrews home<br />

caters to the most fastidious buyers and consummate entertainers. An<br />

architectural jewel, it has opulent amenities at your beck and call. It’s<br />

easy to imagine living here and soaking up the magnificent lifestyle. The<br />

property’s resort-like vibe is accentuated through outdoor features such<br />

as a spa pool, beautiful decking and glass veranda, alfresco niches, a<br />

built-in outdoor kitchen, and a putting green. A grand entrance provides<br />

an impressive introduction to the home’s high-stud designer interior fully<br />

automated with Control 4 technology. Drapes, lighting, heating, and<br />

security are all at fingertip control.<br />

Living and entertaining options abound, and numerous appointments<br />

ensure year-round comfort. Opulent living requires a magnificent kitchen,<br />

and this home doesn’t disappoint thanks to imported Brazilian marble,<br />

black custom cabinetry, an abundance of Miele appliances, and a butler’s<br />

pantry. Open plan living, highlighted by a living flame gas fire set in a<br />

stunning natural stone feature wall and a picture frame television, create a<br />

perfect space to relax or enjoy good conversation with friends. Guests are<br />

accommodated in a five-star wing and two further spacious bedrooms are<br />

served by a sleek, stylish bathroom. The piece-de-resistance, panoramic,<br />

self-contained penthouse suite deserves a big round of applause. It treats<br />

occupants to an office, gym, kitchenette, a glass veranda framing the vista,<br />

and a grandmaster bedroom with a full en-suite bathroom and bespoke<br />

Angela today.<br />

dressing room.<br />

For an elevated real estate<br />

experience, call Russell and<br />

Nothing is left to chance in this home, including the large deep garage<br />

currently housing vehicles, a full-size pool table, Russell and fixed Thomas<br />

steel cabinetry.<br />

The prized location, close to the CBD, connects to river walks and<br />

cycleways, golf course and cafes.<br />

M. +64 20 4004 0360<br />

russell.thomas@nzsir.com<br />

www.88braidroad.com<br />

Angela Thomas<br />

M. +64 20 4004 0368<br />

angela.thomas@nzsir.com<br />

Office opening soon at<br />

65 Devine Road,<br />

Tamahere Village,<br />

Hamilton<br />

+64 7 464 0184<br />

nzsothebysrealty.com<br />

NOW OPEN IN WAIKATO


Real estate sold<br />

by real experts.<br />

Russell and Angela Thomas are redefining how the best real estate is done. They are excited to have joined<br />

New Zealand Sotheby’s International Realty and offer <strong>Waikato</strong> a premium alternative that is locally based, with<br />

enormous national and global reach.<br />

Angela and Russell blend top-notch negotiation expertise and the ability to truly listen, resulting in the very best<br />

results for their vendors. Repeat business is tangible evidence of their genuine affinity with people.<br />

If you would like to preview new listings Russell and Angela are bringing to the market in the coming<br />

weeks, please contact them today.<br />

Russell Thomas<br />

M. +64 20 4004 0360<br />

russell.thomas@nzsir.com<br />

Angela Thomas<br />

M. +64 20 4004 0368<br />

angela.thomas@nzsir.com<br />

nzsothebysrealty.com<br />

Each office is independently owned and operated. NZSIR <strong>Waikato</strong> Limited (licensed under the REAA 2008) MREINZ.

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