Waikato Business News February/March 2022
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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sold by real experts.<br />
SPECIAL ADVERTISING WRAP<br />
as are redefining how premium<br />
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For an elevated real estate<br />
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THOMAS<br />
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M.<br />
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russell.thomas@nzsir.com<br />
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ussell and Angela Thomas, from New Zealand also by RateMyAgent as the Agent of the Year for<br />
real estate service Sotheby’s is done. International <strong>Waikato</strong> are redefining the Tamahere Suburb in 2021 and <strong>2022</strong>, which is<br />
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salespeople at their previous organisation and<br />
Devine Road, Tamahere Village, Hamilton. Hamilton<br />
+64 7 464 0184<br />
nzsothebysrealty.com<br />
NOW OPEN IN WAIKATO
Real estate<br />
sold by real<br />
experts.<br />
About<br />
NEW ZEALAND SOTHEBY’S INTERNATIONAL REALTY<br />
New Zealand Sotheby’s International Realty is a specialist<br />
agency that focuses on the sale of mid to high end<br />
property through quality marketing and global networking.<br />
It is part of Sotheby’s International Realty – the world’s<br />
leading luxury real estate company – with a global network<br />
of approximately 1,000 offices and more than 25,000<br />
affiliated independent sales associates throughout<br />
79 countries and territories. It is through this unparalleled<br />
luxury network that NZSIR is able to access and market<br />
properties on an international level.<br />
www.nzsothebysrealty.com<br />
SOTHEBY’S INTERNATIONAL REALTY<br />
• We are owned by the New York-based Realogy Corporation,<br />
who are the world’s largest real estate franchise company at<br />
the forefront of real estate services globally. We however are<br />
the showcase brand within the corporation, effectively the<br />
jewel in the crown.<br />
• Our exclusive New Zealand listings have access<br />
to feature on the world’s largest real estate website,<br />
www.sothebysinternationalrealty.com. The website<br />
attracts close to, on average, four million visitors per<br />
month alone (3.983m).<br />
• We have the ability to nominate premium properties to<br />
our global brand team so vendors can achieve additional<br />
marketing exposure free of charge.<br />
• We have a massive international social media following on<br />
the SIR YouTube page (400,000 subscribers) and on our other<br />
global social channels (450,000 followers).<br />
Breaking Records<br />
• We hold the Number 1 Residential Sales Record in New<br />
Zealand for 2012, 2014, 2019 and 2020 and in 2021 we sold<br />
three of the top five residential sales and six of the top 15<br />
sales in New Zealand.<br />
• We have also achieved significant sales across all of our<br />
regions, some of which are regional records too. Some of<br />
these are confidential sales so we cannot give more detail.<br />
Russell & Angela<br />
THOMAS<br />
WE ARE AN AWARD<br />
WINNING AGENCY<br />
In 2016 we were awarded the Deloitte Fast 50, Fastest<br />
Growing Services <strong>Business</strong> in Otago and the Lower<br />
South Island.<br />
In 2017 we won the Deloitte Masters of Growth Award.<br />
In 2020 we won the Best International Agency in the World<br />
for an agency with 5 – 20 offices, having first won the<br />
award for New Zealand and then for Asia Pacific. We are<br />
currently preparing our submission for <strong>2022</strong>.<br />
FOR MORE INFORMATION, PLEASE CONTACT:<br />
NZSIR <strong>Waikato</strong> Director and Sales Associate<br />
Russell Thomas<br />
020 4004 0360<br />
russell.thomas@nzsir.com<br />
NZSIR <strong>Waikato</strong> Sales Associate<br />
Angela Thomas<br />
020 4004 0368<br />
angela.thomas@nzsir.com
FEBRUARY/MARCH VOLUME 30: ISSUE 2 <strong>2022</strong> WWW.WBN.CO.NZ FACEBOOK.COM/WAIKATOBUSINESSNEWS<br />
SHIFT72<br />
TAKES ONLINE<br />
STREAMING<br />
TO THE WORLD<br />
With the pandemic sending many of us indoors to work and<br />
play from home, Hamilton company Shift72 is helping bring<br />
events and entertainment to our living rooms.<br />
As well as being a video<br />
on demand platform,<br />
Shift72 also provides<br />
the platform for festivals,<br />
cinemas, events, galleries<br />
and corporations to stream<br />
video content to an online<br />
audience in a secure digital<br />
environment.<br />
Established by Kiwi,<br />
David White, the business set<br />
up shop in Hamilton in 2010.<br />
White spent his formative<br />
years in Hamilton and studied<br />
marketing at Wintec, it made<br />
sense to return for family and<br />
friends, and be at the heart of<br />
the North Island.<br />
“Strategically it’s (Hamilton)<br />
a really cool location<br />
and we’ve been seeing a lot<br />
of interest from Aucklanders<br />
wanting to relocate for property<br />
prices - it’s easy to<br />
commute.<br />
“If we were in Auckland<br />
or Wellington, we would be<br />
competing with Trademe and<br />
Xero, and a lot of the other<br />
big companies for talent. So,<br />
we can be the cool start-up<br />
here and it’s quite easy – we<br />
can say what’s better milk or<br />
movies? And we get them all<br />
coming in,” he laughs.<br />
Shift72 isn’t White’s first<br />
foray into IT start-ups; a software<br />
technology start-up helping<br />
filmmakers sell their films<br />
direct to their audiences online<br />
sowed the seed for Shift72.<br />
“We got really good at selling<br />
films online and building<br />
that market. We had a lot of<br />
demand for people wanting<br />
our underlying technology. We<br />
took our learnings from selling<br />
films and built the software to<br />
enable others to do it all under<br />
their own brand,” he says.<br />
If we were in<br />
Auckland or<br />
Wellington, we would<br />
be competing with<br />
Trademe and Xero<br />
and a lot of the other<br />
big companies for<br />
talent.<br />
Unknown to many in New<br />
Zealand, Shift72 has been<br />
a video on demand global<br />
leader for many years – with<br />
around 20 percent of the mid<br />
to high end hybrid film market<br />
and most of the major players<br />
on board.<br />
In the last couple of years,<br />
the business has grown exponentially<br />
due to Covid-19 and<br />
Shift72 is playing a big part<br />
moving international film festivals<br />
and other similar events<br />
online.<br />
In fact, it’s the go-to platform<br />
for online streaming<br />
around the world, with film<br />
festival clients such as Cannes<br />
(<strong>March</strong>e du Film), Sundance,<br />
Melbourne, Copenhagen, and<br />
New Zealand’s Doc Edge.<br />
Head of growth marketing<br />
Damian Bartolomucci says<br />
the pandemic has accelerated<br />
the growth of Shift72.<br />
“There is a shift in how<br />
entertainment is being consumed<br />
these days. The on<br />
demand trends that were initially<br />
forecasted for <strong>2022</strong> or<br />
2023 came in 2020 and that<br />
growth is continuing right<br />
now. And not just in the festival<br />
space but also the cinema,<br />
event, corporate and the<br />
gallery space as well.”<br />
Damian points out that<br />
what Shift72 is doing in the<br />
digital space doesn’t replace<br />
the experience of live events.<br />
“What we’re providing is<br />
a complement to the cinema<br />
- or other live events. I think<br />
Shift72 CE David White<br />
there’s very much the space<br />
for both. So, it’s just a matter<br />
of how does the cinema<br />
or festival want to curate that<br />
experience.”<br />
There’s nothing quite like<br />
watching a movie on the big<br />
screen, mixing with a crowd at<br />
a gallery opening or red-carpet<br />
event, Damian says.<br />
“When you think of the<br />
kind of blockbuster films<br />
that require the cinematic<br />
experience of sound, and in<br />
some cases - touch when you<br />
think about 4D technology<br />
Continued on page 4
2 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
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At Bayleys, we believe relationships are<br />
what businesses are built on and how they<br />
succeed. We understand that to maximise<br />
the return on your property you need:<br />
Professional property management<br />
A business partner that understands<br />
your views and goals<br />
Contact the Bayleys <strong>Waikato</strong> Commercial<br />
Property Management team today.<br />
Jan Cooney<br />
Head Commercial Property Management -<br />
<strong>Waikato</strong>, Bay of Plenty and Taranaki<br />
027 408 9339<br />
jan.cooney@bayleys.co.nz<br />
David Cashmore<br />
Bayleys Commercial Manager - <strong>Waikato</strong><br />
021 943 305<br />
david.cashmore@bayleys.co.nz<br />
Gert Maritz<br />
Senior Facilities Manager - <strong>Waikato</strong><br />
027 230 2514<br />
gert.maritz@bayleys.co.nz<br />
Darren Rule<br />
Senior Facilities Manager - Bay of Plenty & Taranaki<br />
027 214 1631<br />
darren.rule@bayleys.co.nz<br />
SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008<br />
ALTOGETHER BETTER<br />
Residential / Commercial / Rural / Property Services
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
3<br />
Six domain name mistakes to avoid<br />
Every business needs a website, and every<br />
website needs a domain name. But often<br />
businesses make mistakes when selecting<br />
their domain name. Here are six domain<br />
name mistakes that you should avoid.<br />
1. Using a .com when<br />
targeting the NZ market<br />
If you are a local business,<br />
with a local or nationwide target<br />
market, you should not<br />
have a “.com” domain name.<br />
The reason is simple: Having a<br />
“.com” domain communicates<br />
“international business”. While<br />
that may sound exciting, when<br />
people want a local business<br />
a “.com” communicates “not<br />
based in NZ”.<br />
For example, if you are<br />
looking for a plumber, and saw<br />
two domains - mooreplumbing.<br />
co.nz and mooreplumbing.com<br />
– the immediate assumption is<br />
that the first one is based in NZ<br />
and the second is based somewhere<br />
overseas. Which one<br />
would you click on?<br />
If you’re a local business<br />
that has an international target<br />
market, then .com makes sense.<br />
But if your customers are all<br />
local, then a domain ending in<br />
“.nz” makes a lot more sense.<br />
2. Only owning .co.nz and<br />
not .nz<br />
The most common domain<br />
name ending for businesses in<br />
NZ is “.co.nz”. However, back<br />
in September 2014 the Domain<br />
Name Commission of New<br />
Zealand released “.nz” domain<br />
names, meaning you could drop<br />
the “.co” part.<br />
For example, my company<br />
is Duoplus, and our domain<br />
name was “Duoplus.co.nz”.<br />
But with that change in 2014 I<br />
was able to register “duoplus.<br />
nz”. So you no longer need to<br />
have “.co.nz” or “.org.nz” at the<br />
end of domain names.<br />
It’s nice to have the shorter<br />
option, however it also creates<br />
a problem: If you don’t buy the<br />
“.nz” version of your domain,<br />
then it is available for anyone to<br />
purchase! This could be a competitor,<br />
or a hacker pretending<br />
to be from your company, or<br />
another company somewhere<br />
in New Zealand that likes the<br />
name.<br />
So if you own a “.co.nz” or<br />
“.org.nz” domain, then for the<br />
sake of your brand, it is a mistake<br />
to let someone else own<br />
the “.nz” version.<br />
3. Or the opposite: Only<br />
owning .nz and not<br />
.co.nz<br />
On the flip side, since “.nz”<br />
is the modern domain name<br />
option, some companies think<br />
that only registering the “.nz”<br />
domain is fine.<br />
The problem with this<br />
approach is that “.co.nz” is still<br />
far more frequently used. This<br />
means that when people know<br />
your company, if they type<br />
your domain name directly into<br />
their browser, or into an email<br />
they intend to send you, they’re<br />
probably going to type “.co.nz”<br />
at the end. If a different company<br />
owns the “.co.nz”, they’ll<br />
receive your website traffic or<br />
emails. Or if no one owns it,<br />
your potential visitor will be<br />
left confused.<br />
I personally prefer to use<br />
“.nz” domain names, as they<br />
are shorter and more modern.<br />
But whenever you buy a<br />
domain name I always recommend<br />
buying both “.co.nz” and<br />
“.nz”.<br />
4. Not buying simple<br />
misspellings of your<br />
domain name<br />
THE DIGITAL WORLD<br />
> BY JOSH MOORE<br />
Josh Moore is the head marketing fanatic at Duoplus, a<br />
Hamilton-based digital marketing agency that helps clients get<br />
more leads and sales through online marketing. www.duoplus.nz<br />
If your domain name has the<br />
potential to be misspelt, do<br />
your customers a favour and<br />
buy the mispellings of your<br />
domain name. This prevents<br />
what is known as “typosquatting”<br />
or “URL hijacking”.<br />
At a convenience level,<br />
it means your customers can<br />
more easily end up on your<br />
website. At a competitor level,<br />
it stops competitors from purchasing<br />
the domain and redirecting<br />
potential traffic to their<br />
own site. At a security level, it<br />
could stop your customers from<br />
getting scammed.<br />
One famous example is the<br />
site Goggle.com – an address<br />
people accidentally type sometimes<br />
when wanting to use<br />
Google. A number of years ago<br />
the site attempted to install a<br />
fake security program on visitors’<br />
computers, one that was<br />
filled with malware.<br />
If misspellings of your<br />
domain have been registered by<br />
other people, in some circumstances<br />
there are legal avenues<br />
that can be taken to reclaim the<br />
domain, but it is a lot more economical<br />
to just pay for an extra<br />
domain name from the start.<br />
5. Making it too complicated<br />
If your domain name isn’t easily<br />
remembered by your customers,<br />
it’s probably too complicated.<br />
When you are hunting for a<br />
domain name, it’s often frustrating<br />
that the names you want are<br />
already taken. This can lead to<br />
creative thinking … and when<br />
it comes to domain names, not<br />
all creative thinking is helpful!<br />
One client we work with<br />
had expanded from NZ to add<br />
branches in Australia, however<br />
their equivalent “.com.<br />
au” domain name was already<br />
taken. So, since they couldn’t<br />
have “xyz.com.au” they had<br />
selected “xyzaust.com.au”. It<br />
looked strange and wasn’t natural<br />
for customers to remember.<br />
6. Failing to buy the domain<br />
that matches a key<br />
product name<br />
The final mistake I see occasionally<br />
is failing to buy an<br />
available domain name that<br />
directly matches a key product<br />
or brand your company sells.<br />
Often companies will develop<br />
products and given them a<br />
brand that is different from<br />
the company name. If there is<br />
a strong marketing focus on<br />
that product brand name, then<br />
it makes sense to purchase the<br />
“.co.nz”, “.nz” and potentially<br />
“.com” domain names for that<br />
brand. If you’re going to invest<br />
in building product brand<br />
awareness, then make sure you<br />
own the domain name.<br />
The nice thing about each of<br />
these domain name mistakes, is<br />
that they’re easily avoidable. It<br />
just takes a little planning and<br />
intentionality.<br />
PUBLISHER<br />
Deidre Morris<br />
Ph: (07) 838 1333<br />
Mob: 027 228 8442<br />
Email: deidre@dpmedia.co.nz<br />
PRODUCTION MANAGER<br />
Kelly Gillespie<br />
Ph: (07) 838 1333<br />
Email: kelly@dpmedia.co.nz<br />
ADVERTISING INQUIRIES<br />
Please contact:<br />
ADVERTISING ACCOUNT<br />
MANAGERS<br />
Joanne Poole<br />
Ph: (07) 838 1333<br />
Mob: (021) 507 991<br />
Email: joanne@dpmedia.co.nz<br />
Penny McNicol<br />
Ph: (07) 838 1333<br />
Mob: (021) 090 52601<br />
Email: penny@dpmedia.co.nz<br />
ELECTRONIC FORWARDING<br />
EDITORIAL:<br />
<strong>News</strong> releases/Photos/Letters:<br />
editor@dpmedia.co.nz<br />
PRODUCTION:<br />
Copy/Proofs:<br />
production@dpmedia.co.nz<br />
SUBSCRIPTIONS:<br />
accounts@dpmedia.co.nz<br />
131 Victoria Street, Hamilton<br />
Ph: (07) 838 1333 | Fax: (07) 838 2807<br />
www.wbn.co.nz<br />
-<br />
www.dpmedia.co.nz<br />
Bryce Griffiths, making waves<br />
at BrickHouse Technologies<br />
BrickHouse Technologies builds on a foundation of industry knowledge<br />
with appointment of Bryce Griffiths as General Manager.<br />
Bryce Griffiths knows what it’s like to<br />
dip his toes in the water, he is a keen<br />
trout fisherman after all! So, when<br />
he was approached to join a fastgrowing<br />
Hamilton-based technologies<br />
company imprinted in the water and<br />
wastewater community, he knew it was<br />
an opportunity he needed to investigate<br />
further.<br />
Fast forward six months and Bryce’s move<br />
into BrickHouse Technologies has seen<br />
him close-out some challenging and longstanding<br />
projects, de-risk BrickHouse’s<br />
supply chain to improve operational<br />
efficiencies and focus on the delivery of<br />
quality outcomes for their customers.<br />
“BrickHouse has a strong history that<br />
spans far beyond a decade. We’re wellknown<br />
and well-respected within our<br />
areas of expertise; from our knowledge<br />
and understanding of the latest<br />
technologies and equipment, to our<br />
ability to tailor wastewater solutions to<br />
meet our customer needs. When I look<br />
back now, it was never a role I was going<br />
to turn down.”<br />
Leading a period of change within the<br />
company, Bryce is proud of what’s been<br />
accomplished across the past six months<br />
while navigating challenges, chaos and<br />
calm.<br />
“Our ability to adapt, is one of the key<br />
reasons we’ve been able to thrive. When<br />
I came into this role, it was just before the<br />
snap-lockdown. Yes, it has been a time of<br />
change, but one that has seen our team<br />
and our technology grow in leaps and<br />
bounds,” Bryce says of his transition into<br />
BrickHouse Technologies.<br />
Leading from the front<br />
<strong>2022</strong> thus far has showcased the<br />
company’s talents, as it continues to<br />
navigate the current climate.<br />
“The team we have here at BrickHouse<br />
is fantastic. We’ve grown our people<br />
by 30 per cent to ensure we can<br />
offer our project partners inhouse,<br />
end-to-end services. We have a good<br />
cross-section of skills to maintain our<br />
current relationships and develop future<br />
opportunities.”<br />
No stranger to the industry, Bryce has<br />
spent his international career working<br />
with well-respected multi-national<br />
engineering firms.<br />
“Vertex Group has allowed me to utilise<br />
my full toolbox of skills. Through my<br />
understanding of the sales process, my<br />
mechanical and process engineering<br />
knowledge, and managerial experience,<br />
I get to help our customers facilitate<br />
change.”<br />
A keen family man, Bryce credits his<br />
wife and children as the key drivers to<br />
his success, especially when it comes<br />
to his passion for the environment. He<br />
understands the importance of the<br />
work BrickHouse Technologies provides<br />
and wants to support a clean-green<br />
New Zealand, delivering and designing<br />
innovative sustainable practices.<br />
“I’m quite passionate about New<br />
Zealand and doing things the New<br />
Zealand way – NZ for NZ. My vision is<br />
to be a company who showcases Kiwi<br />
ingenuity at its best, in the New Zealand<br />
market and to the New Zealand clients<br />
we know and understand.”<br />
Managing Director of Vertex Group,<br />
Nick Callagher, believes this is why<br />
Bryce has been so successful. “Bryce’s<br />
integrity is unparalleled. We’ve<br />
immediately seen the impact of his<br />
desire to foster more meaningful<br />
relationships with our team and clients;<br />
he’s the perfect amalgamation of<br />
leadership and our solutions-based<br />
approach.”<br />
“Bryce has always been up for a<br />
challenge. The reason we’ve thrived<br />
over the last six months is through his<br />
progressive attitude and ability to grab<br />
opportunity by the horns. It’s been a<br />
privilege to watch his natural evolution<br />
into BrickHouse.”<br />
Primed for growth<br />
Following its acquisition by Vertex<br />
Group in 2019, BrickHouse Technologies<br />
has grown as a company, and Bryce is<br />
excited to be part of this new phase.<br />
“It’s time for us to take the next step<br />
and really stamp our mark on the<br />
industry.”<br />
The engineering and delivery firm offers<br />
a diverse portfolio of technologies and<br />
solutions. With a strong reputation, its<br />
sights are firmly set on a better future<br />
for all New Zealanders.<br />
“When it comes to water and<br />
wastewater solutions, New Zealander’s<br />
expect more from their essential<br />
services. Our role here at BrickHouse<br />
0800 566 463<br />
brickhouse.co.nz<br />
is to help local government bodies and<br />
industrial users to ensure their water<br />
and wastewater treatment systems are<br />
simple, robust, future-proofed, and safe<br />
for the environment. It’s a privilege to<br />
be a part of this process.”
4 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
Shift72 takes online streaming to the world<br />
From page 1<br />
at the chair level – the existing<br />
at-home technology is<br />
too cost prohibitive to replicate<br />
that experience for most<br />
audiences. So, there is very<br />
much a need for the at-home<br />
complement to the in-person<br />
experience.”<br />
Shift72 also view the<br />
online experience that they<br />
offer as a tool for getting<br />
people back into attending live<br />
events.<br />
“We just got off the phone<br />
with Event Cinemas and they<br />
are using a loyalty programme<br />
whereby if you watch a film<br />
online, you will earn points to<br />
either get free popcorn when<br />
you attend in person or perhaps<br />
a free ticket. A lot of our clients<br />
are using the online experience<br />
to complement or sometimes<br />
even reward their loyal audience<br />
interest,” Damian says.<br />
Shift72’s ability to work<br />
with a wide range of clients<br />
to meet their specific need is a<br />
big factor in their formula for<br />
success.<br />
And providing clients with<br />
exactly what they need, when<br />
they need it has led to the<br />
recent opening of two new<br />
offices in Berlin, Germany and<br />
Pordenone, Italy.<br />
“We’re looking at a much<br />
bigger European expansion<br />
this year. We want to provide<br />
24-hour support to all our clients<br />
across the globe. The benefits<br />
of Berlin and Italy is they<br />
are 12-hours behind (New Zealand).”<br />
Sales manager Luciana<br />
Hoffman says as well as providing<br />
clients with real time<br />
accessibility to Shift72 account<br />
managers, it also makes sense<br />
to have a presence in Europe.<br />
“The main festivals are<br />
based in Europe and it’s a<br />
benefit to have people there to<br />
present our platform in person,<br />
especially as we can no longer<br />
travel as easily (from New Zealand).”<br />
They might be missing out<br />
on the glamour festival events<br />
but Damian and Luciana are<br />
playing their part in the entertainment<br />
industry.<br />
“There’s no sexier industry<br />
to be in than this. It’s exciting.<br />
This is where entertainment<br />
show business, and education<br />
meets technology and being<br />
able to, at the least, be the platform<br />
that brings that to people<br />
- particularly in a time like this<br />
when many are blocked from<br />
doing so - is incredible. We<br />
may not be the creators of the<br />
content but we are the bridge<br />
that allows the public to be<br />
informed and entertained,”<br />
Damian says.<br />
“It’s very rewarding<br />
because of the people you meet<br />
and their different approaches -<br />
from art-related to indie films<br />
and feminist or environmental<br />
film festivals,” Luciana says.<br />
Shift72 might be laying<br />
down roots in Europe but the<br />
heartbeat of the company is<br />
still firmly planted in Hamilton.<br />
Four new staff have recently<br />
joined the Hamilton office taking<br />
the company to nearly 60<br />
and more positions still to be<br />
filled; Shift72 is proudly a Kiwi<br />
business.<br />
“It (being Hamilton-based)<br />
hasn’t been a detractor, we’ve<br />
been able to lure people from<br />
Auckland to come to Hamilton,”<br />
Damian says.<br />
“Strategically, Hamilton’s a<br />
great place. You’re at the centre<br />
of every major North Island<br />
city and within a large city<br />
itself. Hamilton’s got a great<br />
tech sector. Having seen cities<br />
like this back home in Canada,<br />
Hamilton is as big as an emerging<br />
city as it gets,” Damian<br />
says.<br />
At the centre of some of the<br />
up-and-coming talent is the<br />
relationship Shift72 has with<br />
the University of <strong>Waikato</strong>.<br />
Shift72 were the case<br />
company for the <strong>Waikato</strong><br />
Management School Case<br />
Competition last year.<br />
Working in teams, students<br />
analysed the company<br />
over a two-week period and<br />
developed a five-year strategy<br />
to grow the company’s sales,<br />
profits and revenue, by leveraging<br />
its core strengths and<br />
expanding into new national or<br />
global market.<br />
Shift72 followed the<br />
Shift72 sales manager<br />
Luciana Hoffman<br />
competition up with a ‘speed<br />
dating’ event for the students<br />
to interview staff about their<br />
careers.<br />
“Shortly after that we actually<br />
opened up a role for application<br />
that a couple of the students<br />
applied for,” Damian says.<br />
The company also provides<br />
internship opportunities<br />
for students coming out of the<br />
university, which often leads to<br />
full-time positions.<br />
“We’re always talking to<br />
the university to check out new<br />
talent,” Luciana says.<br />
Shift72 Head of<br />
growth marketing<br />
Damian Bartolomucci<br />
Looking to the future,<br />
Damian says the company will<br />
continue with a “growth mindset”.<br />
“We’ll see a lot more of an<br />
expansion into international<br />
markets. There is the event<br />
side, which we’re currently<br />
already in, then there’s the galleries<br />
and festivals – the world<br />
is our oyster in terms of the<br />
verticals we pursue. There isn’t<br />
a business that can’t benefit<br />
from a video library, whether<br />
it’s education, marketing or for<br />
entertainment.”<br />
South By Southwest Film Festival<br />
Dharamshala International Film Festival
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
5<br />
Company-X wins Best Professional<br />
Service Innovation Award<br />
A decade of world-leading software savvy delivered with a can-do attitude has won Company-X its fourth innovation award.<br />
Hamilton Central <strong>Business</strong><br />
Association<br />
named the creator of<br />
software for multi-nationals,<br />
government departments,<br />
and enterprises the winner of<br />
the Best Professional Service<br />
Innovation Award in <strong>February</strong>.<br />
The Company-X team of<br />
nearly 60 software specialists<br />
is based at Wintec House in<br />
Hamilton.<br />
The latest win comes after<br />
a series of innovative Company-X<br />
software projects<br />
benefiting the medical profession,<br />
transport sector, food<br />
processing, quality assurance,<br />
video production, and big tech<br />
industries.<br />
Senior software developer<br />
Jiadong Chen built an innovative<br />
image classifier prototype<br />
app using artificial intelligence<br />
(AI) to detect bacterial and<br />
viral pneumonia in lung chest<br />
radiographs. The app won<br />
Microsoft's international Most<br />
Valuable Professional Global<br />
Cloud Skills Challenge competition<br />
in 2021.<br />
“The world has changed<br />
due to the COVID-19 pandemic<br />
since 2020,” Chen said.<br />
“Medical staff around the<br />
world have shown bravery and<br />
resilience in the fight against<br />
COVID-19, and some even<br />
sacrificed their lives while<br />
performing their duties. As an<br />
ordinary person, as a programmer,<br />
I also want to help. Therefore,<br />
using AI to try to help<br />
diagnose lung diseases, such<br />
as viral pneumonia, bacterial<br />
pneumonia, is an idea that I<br />
am interested in trying. And I<br />
am excited about the result and<br />
glad to be able to help.”<br />
This win recognises<br />
our expertise in a<br />
range of technologies<br />
and our experience in<br />
delivering innovative<br />
solutions in diverse<br />
industries<br />
Company-X built the<br />
world’s first national roading<br />
data quality assurance solution<br />
for the Road Efficiency<br />
Group (REG), a collaboration<br />
between Local Government<br />
New Zealand and Waka<br />
Kotahi NZ Transport Agency.<br />
The REG Insights portal is<br />
used by every road controlling<br />
authority in New Zealand in a<br />
national change management<br />
programme.<br />
Gamified e-learning safety<br />
and efficiency training software<br />
was built by Company-X<br />
for AsureQuality in Hamilton.<br />
Gamification is the use of<br />
game elements in non-game<br />
activities, enhancing engagement<br />
and understanding in<br />
e-learning environments.<br />
A virtual reality simulation<br />
of a DeLaval rotary shed<br />
was also built by Company-X<br />
for dairy farmers to challenge<br />
each other in best practice at<br />
its National Agricultural Fieldays<br />
stand.<br />
Company-X built Voxcoda<br />
using text-to-speech technology<br />
to create voice-over audio<br />
files. There is no longer the<br />
need to hire voice talent, a<br />
studio, and a sound engineer.<br />
Voxcoda outputs in multiple<br />
languages.<br />
A complex range of innovative<br />
software solutions have<br />
been provided by Company-X<br />
to Cisco since 2013.<br />
“Company-X’s key<br />
strength is building and managing<br />
highly proficient software<br />
development teams for<br />
domestic and international<br />
clients,” said Company-X<br />
co-founder and director Jeremy<br />
Hughes.<br />
“This win recognises our<br />
expertise in a range of technologies<br />
and our experience<br />
in delivering innovative solutions<br />
in diverse industries,”<br />
added fellow co-founder and<br />
director David Hallett.<br />
Augmented and virtual<br />
reality specialist Lance Bauer-<br />
feind said the win proved that<br />
Company-X was consistently<br />
“leading edge” when developing<br />
new solutions.<br />
Company-X won the Independent<br />
Software Vendor category<br />
of the Reseller <strong>News</strong><br />
Innovation Awards in 2020<br />
INNOVATION: Software specialist Company-X co-founders and directors<br />
David Hallett, left, and Jeremy Hughes are celebrating winning the Hamilton<br />
Central <strong>Business</strong> Association Best Professional Service Innovation Award.<br />
and 2019, and is a finalist in<br />
the yet to be announced 2021<br />
awards.<br />
Company-X also won the<br />
Roading Asset Management<br />
Innovation Award at the Road<br />
Infrastructure Management<br />
Forum in 2017.<br />
Navigate the<br />
digital landscape<br />
with us
Rabobank<br />
head office<br />
makes<br />
strategic<br />
move to<br />
Hamilton<br />
Rabobank New Zealand’s new head office<br />
in Hamilton — the Rabobank Centre —<br />
opened its doors at the end of last year<br />
and the bank’s employees have settled into<br />
their new office space in Union Square at<br />
the south-end of the city’s CBD.<br />
Home to around 80 Rabobank<br />
New Zealand<br />
employees, the move<br />
saw 50 head office staff make<br />
the shift north from Wellington<br />
to join the <strong>Waikato</strong> regional<br />
team, who had previously been<br />
based in the bank’s Hamilton<br />
office on London Street.<br />
Rabobank New Zealand<br />
CEO Todd Charteris says the<br />
relocation to Hamilton follows<br />
the bank’s decision in late<br />
2019 to move its head office<br />
from Wellington to support its<br />
growth strategy into the future<br />
as the country’s only specialist<br />
food and agribusiness bank.<br />
“We are New Zealand's only<br />
totally focused food and agri<br />
bank. Coming to a place like<br />
the <strong>Waikato</strong> is just such a great<br />
strategic fit, because obviously,<br />
it's a real hub for food and agri<br />
tech, a massive food producing<br />
region, and its proximity to the<br />
likes of Auckland, but also the<br />
Bay of Plenty.<br />
“The new Rabobank Centre<br />
will be a place where our<br />
employees, farmers and community<br />
leaders can come<br />
together to share ideas to further<br />
advance the industry and to<br />
help the bank’s clients achieve<br />
their goals.”<br />
Originally from South<br />
Otago, Charteris has been with<br />
Rabobank for 22 years, including<br />
a stint in Australia before<br />
moving back to New Zealand to<br />
take on the CEO role.<br />
You could say farming is in<br />
his blood with dairy farmers on<br />
Rabobank New Zealand<br />
CEO Todd Charteris.<br />
Rabobank interior<br />
his mother’s side and a stock<br />
agent father, he grew up on<br />
smaller farms.<br />
“All my school and university<br />
holidays were spent working<br />
on farms or shearing.”<br />
Along with the majority of<br />
the bank’s head office employees,<br />
Charteris happily made the<br />
move to the <strong>Waikato</strong>.<br />
“The people that have<br />
moved here are certainly enjoying<br />
it, they're enjoying the lifestyle,<br />
there’s a lot more space,<br />
and the weather is just way<br />
better.”<br />
Charteris says Rabobank’s<br />
move to Hamilton kickstarts<br />
a growth opportunity for the<br />
business.<br />
“Part of the reason coming<br />
here is a long-term commitment<br />
and we want to continue to<br />
grow. We're really looking forward<br />
to supporting our clients<br />
but also to take the opportunity<br />
to support new lending opportunities<br />
with some of the country's<br />
top food and agri business<br />
operations.”<br />
Whilst there are huge uncertainties<br />
for businesses worldwide<br />
due to Covid, Charteris<br />
says, New Zealand’s food and<br />
agri sector is buoyed by some<br />
exciting global opportunities.<br />
“There’s some challenges<br />
and we're working closely with<br />
our clients to help them through<br />
some of those challenges. We'll<br />
spend quite a bit of time looking<br />
to engage with policymakers<br />
and politicians, to maximise<br />
New Zealand’s new Rabobank<br />
head office in Hamilton.<br />
the opportunity, because whilst<br />
there's some challenges, there's<br />
some great opportunities and<br />
we really want to grasp those<br />
along with our clients.<br />
“What Covid has reminded<br />
us of is the economic strength<br />
of the New Zealand’s agri sector<br />
and primary production.”<br />
Alongside this ever-changing<br />
global situation, Charteris<br />
says, the food and agri sector<br />
is taking its environmental<br />
responsibilities seriously and<br />
meeting head on some of the<br />
market expectations.<br />
“There's some great examples<br />
where people are dealing<br />
with the environmental challenges<br />
and we have to continue<br />
to learn from each other, and<br />
to look for new and innovative<br />
ideas to address those challenges.”<br />
Charteris says the move to<br />
the <strong>Waikato</strong> is a big reflection<br />
on who they are and what they<br />
stand for. “It’s about helping<br />
us embed a mindset across our<br />
business centred on getting<br />
closer to our clients, regardless<br />
of where we work across New<br />
Zealand, so we can make even<br />
better and more effective decisions<br />
for them.<br />
“The bank already has a<br />
strong ties with the community<br />
in the <strong>Waikato</strong>, and with<br />
more of our team now based<br />
here, we’re looking forward to<br />
further strengthening our links<br />
with the region’s farming and<br />
business community in the<br />
years ahead.”<br />
He says the bank’s commitment<br />
to its clients and the wider<br />
agricultural sector was a key<br />
consideration in the new office<br />
fitout.<br />
“We wanted some of the<br />
very best materials. And we<br />
wanted to support the New<br />
Zealand wool industry. So, we<br />
sourced wool from three clients<br />
around the country — the<br />
Chrystalls from Taihape, the<br />
Sutherlands from South Otago<br />
and the Olivers from the King<br />
Country — to produce carpet<br />
for the new office.”<br />
Occupying the top two<br />
levels of the five-level Union<br />
Square Building with the lower<br />
levels occupied by other financial<br />
services providers.<br />
“Union Square combines<br />
retail, office and lifestyle space<br />
and will eventually include<br />
several cafes and restaurants,<br />
a wellness centre, end-of-trip<br />
facilities and a parking complex.<br />
It’s also located close to<br />
Hamilton’s central transportation<br />
hub which gives our<br />
employees plenty of options<br />
for their commute to and from<br />
work,” he says.<br />
The office combines spaces<br />
for focused individual work<br />
through to collaborative team<br />
work and formal presentations.<br />
The new centre was blessed<br />
by local hapu at a short ceremony<br />
held at the end of last<br />
year and an official opening<br />
event is now being planned for<br />
later in <strong>2022</strong>.<br />
“This will be attended by a<br />
range of clients, industry, business,<br />
government and community<br />
leaders, along with service<br />
providers who have helped<br />
bring the new centre to fruition,”<br />
Charteris says.<br />
Exceptional service is everything<br />
Service is at a premium<br />
these days – Have you<br />
tried ringing anyone<br />
lately? Chances are you’ll get<br />
a series of automated messages<br />
that run on and on; then<br />
told the queue is too long and<br />
you’ll need to ring back later;<br />
and finally, you’ll need to go<br />
online for assistance.<br />
If you are lucky enough<br />
to speak to someone, there<br />
is a high chance that due to<br />
everyone working from home,<br />
you are not able to get the<br />
assistance you need at that<br />
time. This is utterly frustrating.<br />
Time is money and businesses<br />
need to respect the time<br />
that belongs to customers, or<br />
they’ll become ex-customers!<br />
Don’t under-estimate the<br />
power of personal connection,<br />
relationships and how the concept<br />
of “preferred providers”<br />
works. It has never been easier<br />
to create a point of difference<br />
by having someone who<br />
is helpful and knowledgeable<br />
answering the phone!<br />
Instead of funnelling dollars<br />
into advertising, businesses<br />
should move some of<br />
this budget across to increasing<br />
resources in the customer<br />
service area – having great<br />
people answering the phone,<br />
meeting and greeting customers,<br />
and following up on queries<br />
and complaints in a timely<br />
manner.<br />
When a business delivers<br />
exceptional service, it<br />
overrides other factors such<br />
as price. People’s lives have<br />
become very busy, and this<br />
leads to being ‘time strapped’.<br />
There is an opinion that people<br />
who are time strapped are<br />
often less focussed on cost -<br />
instead they focus on service<br />
and solutions.<br />
Of course, some businesses<br />
are right up there on the excellence<br />
ladder and WOW what<br />
a delight it is to do business<br />
with them. They:<br />
• Answer the phone and<br />
return calls<br />
• Look genuinely pleased to<br />
see their customers<br />
• Retain their staff, building<br />
up a great knowledge base<br />
• Promote a friendly and<br />
can-do culture within their<br />
team<br />
• Provide clear timeframes<br />
for delivery of product or<br />
services<br />
• Know what stock they<br />
have and happy to source<br />
other product on request<br />
• Provide easy parking<br />
instead of using the carparks<br />
themselves!<br />
• Ring and advise as soon<br />
as the order is ready for<br />
pickup<br />
• Provide after sales service<br />
(including replacing faulty<br />
goods as appropriate)<br />
THE BUSINESS EDGE<br />
> BY BRENDA WILLIAMSON<br />
Brenda Williamson runs business advisory service<br />
Brenda Williamson and Associates www.bwa.net.nz<br />
If your staff are working<br />
from home, then seriously<br />
consider how they can remain<br />
connected with customers.<br />
Your interface needs to be<br />
seamless, and customers<br />
should be oblivious to where<br />
your staff are working. Too<br />
often I am hearing “sorry, they<br />
are working from home, and I<br />
can’t get hold of them” as an<br />
excuse for poor service. It is<br />
easy for businesses to fall into<br />
the trap of not only wasting<br />
customers’ valuable time but<br />
their own time by going round<br />
and round in circles and double<br />
handling problems.<br />
What a great way to start<br />
the new year by having a<br />
renewed focus on customer<br />
service. For those businesses<br />
who are doing an exceptional<br />
job, I salute you!
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8 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
CONVERSATIONS WITH MIKE NEALE<br />
OF NAI HARCOURTS HAMILTON<br />
Commercial & Industrial: Sole Agency v General Agency<br />
This has always been a conundrum<br />
for vendors and landlord alike.<br />
Sole Agency<br />
This is when you appoint a single agent<br />
and give them the sole responsibility for<br />
leasing or selling your property.<br />
General Agency<br />
This is where you chose to appoint a number<br />
of agents and it’s a winner takes all situation,<br />
but giving no one any real responsibility<br />
for selling or leasing your property.<br />
The benefit with a sole agency is that<br />
the agent knows if a deal is transacted,<br />
then they will be remunerated accordingly.<br />
On this basis, they will put more time and<br />
focus into getting a result – in fact they are<br />
there to get you the best offer, not just any<br />
offer. A clear and consistent message will<br />
go to the market and the agent will ensure<br />
that every effort is taken to facilitate the<br />
best terms for you (their client - the person<br />
or persons paying their fee). As there are<br />
far fewer properties for sale than leases and<br />
more buyers than tenants, this is mostly<br />
prevalent in sale situations.<br />
“My personal view is that<br />
almost without exception, you<br />
should appoint a sole agent<br />
when selling, but only if you<br />
want to get the best price”.<br />
Furthermore, it needs to be promoted<br />
through both digital and print media, as<br />
well as active promotion to the agents and<br />
company databases – you will need to sit<br />
down with your chosen agent to discuss the<br />
strategy that best reflects the target market<br />
and buyer pool for your property.<br />
With a general agency, where a number<br />
of agents are appointed, the odds of<br />
completing and getting remunerated is<br />
less, its often first in and first served. The<br />
agents are there to get you an offer which<br />
they believe will do the deal, not necessarily<br />
the best deal. So on this basis, they are<br />
likely to spend less time and effort on your<br />
property. This most often relates to leases<br />
where there is a greater volume of properties<br />
for lease and a relatively small pool of<br />
potential tenants.<br />
It would be fair to say though, that over<br />
the last few years industrial leasing has<br />
defied this traditional norm – there is still<br />
a shortage of leasing supply and strong<br />
demand for leasing industrial properties.<br />
Are there better ways to get you property<br />
leased or sold, while maintaining<br />
either a sole or general agency?<br />
Sole Agency: it can depend on your own<br />
personal circumstances, but a property<br />
never has as much appeal as it does when it<br />
comes to the market for the first time. This<br />
is often when an Auction, Tender or Deadline<br />
Private Treaty is most effective – it is<br />
‘no-price’ marketing that pits buyer against<br />
buyer, in order to create competition and<br />
maximise the sale price for the Vendor. If<br />
you are looking to lease and it’s a genuinely<br />
desirable property, then:<br />
• Consider giving the agent a sole agency<br />
for a month, to see what they can do<br />
and whether they can create some competition<br />
to get the best terms on paper.<br />
Leverage may establish a longer lease<br />
term, better rent review provisions and<br />
having to offer fewer incentives.<br />
• Following the sole agency period,<br />
allow it to revert to a general agency<br />
authority, so the agent can complete any<br />
unfinished work.<br />
Mike Neale - Managing Director,<br />
NAI Harcourts Hamilton.<br />
General Agency: often a property covered<br />
in various agency’s signage gives the<br />
wrong message – desperation.<br />
• Consider allowing only one (or possibly<br />
two) companies signs on the property<br />
• Consider allowing only one or two<br />
agencies to promote it on the various<br />
websites. The other agencies can still<br />
have a general agency authority, but<br />
will only be paid I they front up with<br />
an offer – if they do, then ensure they<br />
are one of your preferred agent in the<br />
future, as they will have proved their<br />
worth.<br />
What I dislike most about a general<br />
agency authority if the lack of consistency<br />
around the marketing content and marketing<br />
strategy. Some agents have become notorious<br />
for using appalling photography – retail<br />
photo’s taken in the dim hours, with not a<br />
pedestrian in sight or office/industrial buildings<br />
with storm clouds on the horizon and<br />
not a hint of sunlight hitting the building.<br />
You would be surprised how often the<br />
details for the same property vary, from<br />
floor areas, to the rental or even number of<br />
car parks. As a Landlord or Vendor, ensure<br />
the information you provide is both correct<br />
and current.<br />
Sales and leasing is a partnership shared<br />
with the agent putting in the hours, expertise<br />
and negotiation skills, while the Vendor/Landlord<br />
should be investing in marketing<br />
and the agents remuneration.<br />
Leasing is the most time consuming<br />
aspect of a commercial agents life, it’s also<br />
the aspect that adds the most value for a<br />
Landlord, so one piece of advice – don’t<br />
chip the leasing agents commission. Many<br />
of you will know Shaun Cosgrave who<br />
spent a couple of years with us in the commercial<br />
field – his one comment to me, that<br />
we should be paid twice as much for leasing,<br />
as he believed Landlords often had little<br />
appreciation of the amount of work and<br />
effort that goes into getting a lease across<br />
the line.<br />
We are fortunate in Hamilton, in that<br />
the vast majority of Landlords (but not all),<br />
understand the value that a lease brings and<br />
therefore pay a full and fair commission -<br />
in a number of cases that come to mind,<br />
they actually offer to pay more than a standard<br />
leasing commission.<br />
NAI Harcourts Hamilton<br />
Monarch Commercial Ltd MREINZ Licensed<br />
Agent REAA 2008<br />
Cnr Victoria & London Streets, HAMILTON<br />
07 850 5252 | hamilton@naiharcourts.co.nz<br />
www.naiharcourts.co.nz<br />
The Unbound team<br />
Unbound named<br />
in the top three<br />
percent by Google<br />
Hamilton-based digital marketing agency Unbound has not only<br />
achieved <strong>2022</strong> Premier Partner status in the Google Partners<br />
programme but has been named in the top three percent of<br />
partners in New Zealand.<br />
I love Hamilton. It’s a great city with lots of<br />
opportunities and great people. A lot of<br />
people run down Hamilton but from a business<br />
point of view it’s a great place to work<br />
The accolade, which<br />
recognises Unbound<br />
as one of Google’s<br />
top-performing digital marketing<br />
agencies from across<br />
the globe, is part of the new<br />
Google Partners programme.<br />
Unbound founder and<br />
CEO Quentin Weber says<br />
changes to the Premiere Partner<br />
status reflects the team’s<br />
dedication to raising the bar<br />
and delivering outstanding<br />
results.<br />
“We are committed to<br />
understanding our clients’<br />
business and delivering<br />
results that matter to them.<br />
“We are online experts,<br />
but our ability to understand<br />
what the digital data means<br />
for a business and find ways<br />
to make a positive difference<br />
to the bottom line is what sets<br />
us apart.”<br />
A dedicated digital marketing<br />
agency with clients<br />
around New Zealand, including<br />
JB Hi-Fi, Gallagher and<br />
Work from Home Desks,<br />
Unbound helps businesses get<br />
more traffic and helps them<br />
turn that traffic into sales.<br />
Established in 2015 by<br />
Weber, Unbound is the only<br />
Google premier partner based<br />
in the <strong>Waikato</strong>.<br />
With a targeted offering<br />
of online advertising (PPC),<br />
SEO, conversion rate optimisation,<br />
analytics and reporting,<br />
Weber says they are a<br />
true specialist agency.<br />
“We live and breathe digital,<br />
and that gives us a real<br />
opportunity to be the best at<br />
what we do.”<br />
The Google Partners programme<br />
has undergone significant<br />
changes for <strong>2022</strong>,<br />
including redefining what it<br />
means to be a Premier Partner<br />
through new, advanced<br />
programme requirements and<br />
offering new Premier Partner<br />
benefits to support growth<br />
and success with Google Ads.<br />
“We are just a little old<br />
Hamilton agency, we’re not<br />
like some of the big Auckland<br />
agencies with big clients. We<br />
weren’t sure if we were going<br />
to keep the status after the<br />
shake up,” Weber says.<br />
Originally from Tauranga,<br />
Weber moved to Hamilton for<br />
university in 2000. He lasted<br />
six months in a science and<br />
teaching degree before beginning<br />
his journey into marketing.<br />
With five years at Noel<br />
Leemings and another five<br />
years at the Radio Network,<br />
Weber was firmly hooked on<br />
advertising.<br />
In 2013, he became a business<br />
partner in advertising<br />
agency Dori Media and when<br />
his business partner moved<br />
to Christchurch a few years<br />
later, Unbound was born.<br />
“When he moved to be<br />
nearer family, we made the<br />
decision to split ways. He<br />
continued doing the website<br />
side of things and my focus<br />
(with Unbound) is purely on<br />
online advertising.”<br />
Located in Garden Place,<br />
Unbound is actively involved<br />
in the Hamilton business<br />
scene, and proudly supports<br />
Hamilton Central <strong>Business</strong><br />
Association and the <strong>Waikato</strong><br />
Chamber of Commerce.<br />
“I love Hamilton. It’s a<br />
great city with lots of opportunities<br />
and great people. A lot of<br />
people run down Hamilton<br />
but from a business point<br />
of view it’s a great place to<br />
work,” he says.<br />
Not bound by geographical<br />
limitations, Unbound works<br />
with clients from Christchurch<br />
right up to Kerikeri.<br />
“We’ve always been happy<br />
to look after anyone, anywhere<br />
in New Zealand. We<br />
know we can do a great job<br />
for anyone because we know<br />
the market.”<br />
Over the past couple of<br />
years, Weber says, they have<br />
struggled to get skilled staff.<br />
“Advertising on Seek and<br />
TradeMe is just a waste of<br />
time now. Most of the people<br />
I’ve recruited in the last year<br />
have been through personal<br />
connections and referrals.”<br />
Weber says the business is<br />
growing and he expects the<br />
team of nine to grow over the<br />
next year.<br />
“We’ve got good systems<br />
and processes in place and<br />
we know we can help more<br />
businesses around New Zealand<br />
to get success online. We<br />
are finding more and more<br />
businesses need help in that<br />
space.”<br />
As a Premier Partners<br />
in the Google Partners programme,<br />
Unbound has access<br />
to innovative tools, resources<br />
and support to help their clients<br />
succeed and grow online.<br />
Google Ads Marketing<br />
senior director Davang Shah<br />
says the top 3% Google Partner<br />
in New Zealand are companies<br />
that stand out based on<br />
their commitment to developing<br />
product expertise, building<br />
new client relationships<br />
and helping their current clients<br />
to grow.<br />
“Congratulations to our<br />
Premier Partners, we look<br />
forward to supporting them<br />
as they help their customers<br />
succeed online.”<br />
For more information and<br />
to learn more about Unbound,<br />
visit unbound.nz
An introduction to Agile<br />
software development<br />
TECH TALK<br />
> BY MICHAEL HAMID<br />
Michael Hamid is Professional Services Manager at <strong>Waikato</strong> software<br />
specialist Company-X and a teaching fellow at the University of <strong>Waikato</strong><br />
lecturing project management courses.<br />
The Agile development methodology<br />
is both a very popular and an effective<br />
method for developing software.<br />
Agile first came to prominence<br />
in the early<br />
2000s and its influence<br />
has grown significantly since<br />
then.<br />
So, what is Agile and how<br />
does it work?<br />
Before Agile became popular,<br />
the prevailing software<br />
development methodology was<br />
known as the waterfall method.<br />
This approach attempted to<br />
organise software development<br />
into a series of steps that naturally<br />
flowed one after the other,<br />
like a waterfall.<br />
First, requirements were<br />
gathered and documented.<br />
Government removes<br />
parking requirements for<br />
Hamilton developments<br />
Developers in the city<br />
will no longer be<br />
required to provide<br />
a minimum number of carparks,<br />
as Hamilton City Council<br />
implements a government<br />
directive to remove the rule<br />
from its district plan.<br />
Under the National Policy<br />
Statement on Urban Development,<br />
central government<br />
has required many councils to<br />
remove requirements for minimum<br />
carparking spaces from<br />
District Plans as of 20 <strong>February</strong><br />
this year.<br />
That means for developments<br />
like new apartments,<br />
offices or townhouses, developers<br />
are no longer required to<br />
provide a minimum number of<br />
carpark spaces on-site. Accessible<br />
car parking on-site will<br />
still be required.<br />
Hamilton Mayor Paula<br />
Southgate said she knew there<br />
was already concern in some<br />
parts of the city about streets<br />
clogged by parked cars and said<br />
this change would go down like<br />
a “lump of lead” for some people.<br />
But council’s hands were<br />
tied.<br />
“The government is trying<br />
to rapidly increase the availability<br />
of houses as well as<br />
ensure councils provide more<br />
transport choices apart from<br />
private cars. I don’t necessarily<br />
agree this is the solution, but<br />
I acknowledge government’s<br />
efforts to do something about<br />
the housing crisis. Saying that,<br />
we have relayed our concerns<br />
directly to government and<br />
we’ll keep doing that” she says.<br />
“Some developers may<br />
still choose to provide on-site<br />
carparks in both residential<br />
and commercial developments<br />
because that will be what the<br />
market demands. But council<br />
cannot force them to take that<br />
view.”<br />
District Plan Committee<br />
Chair councillor Ryan Hamilton<br />
said staff had been directed<br />
to look for every option available<br />
to counter the negative<br />
consequences of the change.<br />
Options were being considered<br />
around how to manage<br />
rubbish and recycling bins<br />
on collection days, storage<br />
requirements for e-scooters and<br />
bikes, and design of footpaths<br />
and roads, he says.<br />
“We know there will be<br />
consequences and we will do<br />
what we can to manage them.<br />
And we will continue to challenge<br />
government if there are<br />
ill-considered or unintended<br />
poor consequences for Hamilton<br />
residents as a result of government<br />
policies.<br />
“At the end of the day, we<br />
need to acknowledge this will<br />
support more intense development<br />
in our city as well as<br />
council’s aspirations around<br />
climate change and the provision<br />
of different transport<br />
options. It’s not all bad; we just<br />
need to see how it plays out.”<br />
Further changes to the District<br />
Plan required by the government<br />
will be notified for<br />
public submissions in August<br />
this year.<br />
Based on these requirements<br />
the product was then designed.<br />
Once the design was complete,<br />
the product would be developed<br />
or built. Then it would<br />
be tested and if there were any<br />
problems found during testing,<br />
they would be fixed. Once this<br />
was complete the product was<br />
launched or released.<br />
While this method worked,<br />
it has several problems. The<br />
main problem is that it took<br />
a long time to get through<br />
all the steps and release software.<br />
This delay often meant<br />
that requirements changed<br />
during development. Changing<br />
requirements often introduced<br />
more delays as the changes<br />
needed to be incorporated into<br />
the project. This often introduced<br />
more bugs and errors.<br />
During the 1990s software<br />
development teams tried to<br />
find ways to handle these<br />
changes and get software<br />
out into the market faster. At<br />
the same time lean management<br />
ideas were propagating<br />
through the manufacturing<br />
sector. Agile incorporated<br />
some ideas from the lean<br />
philosophy like shortening<br />
feedback loops and delivering<br />
benefits to users sooner.<br />
In the spring of 2000, a<br />
group of 17 software developers<br />
met in Oregon to consider<br />
how to do this. From this and<br />
subsequent meetings, the key<br />
principles of Agile were developed.<br />
This group first developed<br />
the Agile Manifesto that<br />
outlined the four key values:<br />
1. Individuals and interactions<br />
Experience care as it<br />
should be, experience<br />
the Braemar way.<br />
over processes and tools<br />
2. Working software over comprehensive<br />
documentation<br />
3. Customer collaboration<br />
over contract negotiation<br />
4. Responding to change over<br />
following a plan.<br />
They also added the following<br />
insight to the list above:<br />
while there is value in the<br />
items on the right, we value<br />
the items on the left more.<br />
Further to the key values,<br />
they also outlined 12 principles<br />
to back up the values.<br />
These principles emphasised<br />
delivering software frequently<br />
using shorter delivery<br />
cycles, welcoming changing<br />
requirements at any point<br />
in the delivery cycles, using<br />
working software as the main<br />
measure of progress, and regularly<br />
reflecting and looking<br />
to improve the development<br />
process incrementally.<br />
Agile changed the way<br />
software development teams<br />
worked together. Instead of<br />
requirements being developed<br />
by business analysts into written<br />
specifications, that were<br />
interpreted by architects into<br />
designs, that were then given<br />
to software developers to<br />
code and then testers to test,<br />
small multidisciplinary teams<br />
worked together with the business<br />
to develop software in<br />
shorter time frames. Terms like<br />
stand up, scrums and sprints<br />
started to be used to describe<br />
a process that focussed a lot<br />
more on closer collaboration,<br />
faster release times and<br />
continuous iteration and<br />
improvement.<br />
In many ways, Agile tried<br />
to incorporate the idea that<br />
developing software was more<br />
like a journey than a destination.<br />
Many software projects<br />
start with an idea and as the<br />
idea is developed, it changes<br />
and evolves as more is discovered<br />
about how people use the<br />
software and how it could be<br />
used in a different way.<br />
Whilst Agile is no silver<br />
bullet, it is a very effective<br />
and efficient way to develop<br />
software.<br />
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10 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
Be a Mighty Local<br />
- support our <strong>Waikato</strong><br />
businesses<br />
By Nicola Greenwell<br />
Interim general manager, Hamilton & <strong>Waikato</strong> Tourism<br />
With the ongoing COVID-19 restrictions,<br />
many of our <strong>Waikato</strong> businesses continue<br />
to be severely impacted, particularly those<br />
directly involved in the tourism, events, and<br />
hospitality sectors.<br />
With Omicron travel-wary<br />
consumers,<br />
our bars, cafés, and<br />
restaurants, as well as retail and<br />
transport businesses, are being<br />
affected alongside our accommodation<br />
providers, activities,<br />
and attractions.<br />
There are <strong>Waikato</strong> companies,<br />
including some of our<br />
smaller home-grown and often<br />
family-owned operations, that<br />
are hurting badly.<br />
Our events sector has been<br />
severely impacted with many<br />
consumer and business events<br />
postponing until later this year<br />
or 2023, or even cancelling<br />
entirely. This affects all those<br />
local businesses in the event<br />
supply chain – for example,<br />
audio visual providers, food and<br />
beverage suppliers, transport<br />
companies and so on.<br />
Very sadly, some businesses<br />
across these sectors are having to<br />
significantly downsize or hibernate<br />
with jobs being lost, and<br />
there are others telling us they<br />
are highly likely to have to follow<br />
suit.<br />
So, it is imperative that we all<br />
get behind our local businesses<br />
in ways that we can – and here<br />
in the <strong>Waikato</strong> we are very fortunate<br />
to have many companies<br />
that have goods and services that<br />
are first class and highly desirable.<br />
Hamilton & <strong>Waikato</strong> Tourism<br />
(HWT) certainly welcomes<br />
the recent government<br />
announcement of a further level<br />
of interim support for struggling<br />
businesses, but we strongly<br />
encourage our mighty local people<br />
to keep up their wonderful<br />
support of the businesses in our<br />
region.<br />
Whether it is visiting our<br />
fabulous <strong>Waikato</strong> attractions,<br />
dining out at your favourite<br />
local eatery, or picking up some<br />
takeaways, or shopping at local<br />
stores, you are helping them to<br />
stay in business at this challenging<br />
time – and to continue to be<br />
able to provide employment in<br />
our communities.<br />
Our Mighty Local initiative<br />
continues to spread the good<br />
word about supporting local.<br />
We launched Mighty Local<br />
two years ago at the start of the<br />
COVID outbreak to build awareness<br />
of the remarkable companies<br />
in our region and the many<br />
ways you can support them. The<br />
initiative remains as valid today<br />
– head to mightylocal.co.nz for<br />
further information and ideas.<br />
While there will be some<br />
understandable concerns around<br />
staying safe in the current red<br />
setting, we are blessed here in<br />
the <strong>Waikato</strong> that many of the<br />
great experiences and attractions<br />
our region does best are in the<br />
wide-open spaces of our amazing<br />
outdoors.<br />
Added to this, all businesses<br />
interacting with the public,<br />
including our tourism and hospitality<br />
companies, have policies<br />
and procedures in place to ensure<br />
your safety and enjoyment under<br />
the current setting.<br />
Here at HWT we continue to<br />
promote the <strong>Waikato</strong> in a variety<br />
of ways, encouraging local residents<br />
to get out and enjoy our<br />
region, as well as inviting people<br />
from other regions to visit<br />
and experience our many special<br />
places.<br />
We are teaming up with<br />
Tourism New Zealand (TNZ) to<br />
ensure the <strong>Waikato</strong> region gets<br />
the best exposure in the collaborative<br />
and successful national<br />
‘Do Something New, New Zealand’<br />
campaigns that encourage<br />
Kiwis to direct their discretionary<br />
spending toward travel.<br />
As part of this partnership to<br />
inspire more people to experience<br />
more of our tourism offerings<br />
we are currently running a<br />
campaign to highlight that the<br />
<strong>Waikato</strong> is where you can get<br />
even more out of our remaining<br />
summer. A high-energy video<br />
invites viewers to trail blaze by<br />
walking or cycling one of our<br />
many tracks, savour the flavour<br />
at our eateries, make memories<br />
enjoying our attractions and<br />
have an epic day out here in the<br />
<strong>Waikato</strong>. Check it out at waikatonz.com/summer<br />
Coming up, the <strong>Waikato</strong> is<br />
part of the TNZ autumn campaign<br />
to encourage Kiwis to go<br />
on holiday over the shoulder<br />
season with plenty of activities<br />
and attractions on offer even as<br />
the weather cools down.<br />
In another initiative with<br />
TNZ, we recently invited TVNZ<br />
Breakfast to film live from Hamilton<br />
when the best of the city<br />
– our street art, Hamilton Gardens,<br />
Hamilton Zoo and other<br />
locations – were beamed out<br />
nationwide. There was also a<br />
cross-over showing the thrills of<br />
blackwater rafting at Waitomo.<br />
Despite the challenges many<br />
of our businesses are facing,<br />
there has been cause for some<br />
celebration too.<br />
The culinary genius of<br />
three <strong>Waikato</strong> restaurants has<br />
been recognised in the widely<br />
reported Cuisine Good Food<br />
Awards. Palate, on Alma Street<br />
in Hamilton, was awarded two<br />
hats for being consistently outstanding<br />
– the judges said, ‘to eat<br />
at Palate gives diners a sense of<br />
having experienced something<br />
special’. Mr Pickles Bar & Eatery,<br />
overlooking the river, was<br />
named as one of the restaurants<br />
to watch this year, as was Alpino<br />
in Cambridge.<br />
Another recent national<br />
award winner is Discover<br />
Waitomo, which took home the<br />
Tiakina Taiao environmental<br />
leadership award in the Outdoor<br />
Awards. Presented by Recreation<br />
Aotearoa, this award honours<br />
Discover Waitomo, owned<br />
by the Tourism Holdings group,<br />
for kaitiaki of the three glowworm-studded<br />
caves in which it<br />
operates tours – Waitomo Glowworm<br />
Caves, Ruakuri Cave and<br />
Aranui Cave. The company has<br />
carried out ecological protection<br />
in the caves and the surrounding<br />
region for a number of years. It<br />
has a dedicated environmental<br />
team, climate monitoring systems<br />
in the caves, and offers<br />
environmental education programmes.<br />
We have also celebrated the<br />
winners in the Hamilton Central<br />
<strong>Business</strong> Association’s CBD<br />
Awards honouring businesses<br />
in the city that have made a real<br />
impact over the past year. Our<br />
congratulations to them all.<br />
<strong>Waikato</strong> business heart is<br />
strong, says awards judge<br />
The <strong>Waikato</strong> business<br />
community is relatively<br />
small, but with a big<br />
heart, diverse, and ambitious.<br />
If you need evidence, just<br />
check out the finalists in the<br />
2021 <strong>Waikato</strong> Chamber of<br />
Commerce <strong>Business</strong> Awards.<br />
The winners will be<br />
announced on <strong>March</strong> 11,<br />
selected from a total of 75<br />
entries - the event rescheduled<br />
twice from November<br />
and <strong>February</strong> due to Covid-19<br />
lockdown restrictions.<br />
Head judge is the University<br />
of <strong>Waikato</strong>’s Director of<br />
Engagement and Executive<br />
Education Dr Heather Connolly.<br />
She says they weren’t<br />
sure what to expect for these<br />
awards, that perhaps businesses<br />
would be put off entering<br />
because of the uncertainty<br />
around Covid, but it turned out<br />
to be the opposite.<br />
“We found that businesses<br />
came forward to promote<br />
themselves. They’d gone<br />
through so much change<br />
during Covid and what shone<br />
through was how businesses<br />
had drawn on the strength of<br />
their staff to get into a better<br />
position. We found businesses<br />
are doing some great and<br />
unique things on the ground,<br />
and they are shining.”<br />
Dr Connolly has been<br />
involved in the business<br />
awards for around nine years,<br />
and head judge for the past<br />
three.<br />
She says she and her fellow<br />
judges, all 30 plus of them,<br />
were impressed with the calibre<br />
of entries from a raft of<br />
different sectors.<br />
“Familiar names, but new<br />
names too,” she says. “There<br />
are businesses in the <strong>Waikato</strong><br />
region doing great things, but<br />
they are largely hidden, particularly<br />
in IT, and it’s always<br />
good to see new businesses<br />
coming through.”<br />
The chamber launched the<br />
awards at the premises of the<br />
awards’ key sponsor Foster<br />
Construction Group.<br />
“That may have also had<br />
a bearing on the high number<br />
of entries too,” Dr Connolly<br />
says. “It meant business owners<br />
and leaders could question<br />
the judges and chamber representatives<br />
about any aspect of<br />
the awards, and after that we<br />
ran two online zoom sessions<br />
where people could get questions<br />
answered before working<br />
on and submitting entries.”<br />
As head judge, Dr Connolly<br />
ensures judges cover<br />
all aspects of business practice<br />
and she makes a point of<br />
bringing new judges on board<br />
each year.<br />
“A more senior judge will<br />
go out and visit a business with<br />
a newer one and if there’s even<br />
a sniff of a conflict of interest<br />
then a judge will withdraw<br />
from any involvement with<br />
that particular business or category.”<br />
That may sound simple, but<br />
Dr Connolly says the <strong>Waikato</strong><br />
business community is<br />
relatively small and close-knit<br />
so there are numerous occasions<br />
where there is conflict.<br />
The University of <strong>Waikato</strong><br />
sponsors the CEO of the Year<br />
category and it’s a category<br />
that’s kept strictly confidential,<br />
says Dr Connolly. They do not<br />
release the names of all CEO<br />
entrants; simply announce the<br />
winner.<br />
Award judges must be<br />
independent from the <strong>Waikato</strong><br />
Chamber of Commerce and<br />
the panel includes bankers,<br />
directors, independent consultants,<br />
accountants, strategists,<br />
representatives from not-forprofits<br />
and past award winners.<br />
“We make sure we keep the<br />
process alive and vibrant, and<br />
that all voices can be heard.<br />
We have some robust conversations<br />
when we get together,”<br />
Dr Connolly says. “Robust and<br />
confidential, often looking and<br />
relooking at an issue or topic<br />
within the submission several<br />
times and with different people.”<br />
She says it’s this rigorous<br />
judging process, led by the<br />
University of <strong>Waikato</strong> with<br />
the full support of the Chamber<br />
team, that gives the awards<br />
their status in the business<br />
community.<br />
The very nature of Dr Connolly’s<br />
position as director of<br />
engagement and executive<br />
education, means she’s a link<br />
between ‘town and gown’.<br />
She’s a business strategist<br />
with a small business lens,<br />
working as a consultant before<br />
Dr Heather Connolly<br />
returning to the University of<br />
<strong>Waikato</strong> to study for her PhD.<br />
As a strategist she’s aware<br />
that businesses and universities<br />
need to adapt as they try to<br />
read and prepare for the future.<br />
To that end, Executive<br />
Education at the University of<br />
<strong>Waikato</strong> offers ongoing shortstyle<br />
courses, which aren’t<br />
formal qualifications, but tailored<br />
for business people who<br />
haven’t the capacity to commit<br />
to an MBA, or who want<br />
themselves or their staff to<br />
upskill in a particular area of<br />
business. For example, project<br />
management, design thinking,<br />
finance, Artificial Intelligence<br />
and machine learning.<br />
“So they understand the<br />
language of future trends,”<br />
Dr Connolly says. “But<br />
always what comes through<br />
is the human side of leaders.<br />
Bringing people together<br />
is the strongest part of their<br />
organisation, so we offer leadership<br />
development as well.”<br />
The University of <strong>Waikato</strong><br />
MBA remains a popular programme,<br />
drawing people from<br />
all walks of life. There are<br />
50 participants in the current<br />
graduating class.<br />
The qualification was<br />
significantly revamped and<br />
refreshed two years ago, to<br />
make it more cross disciplinary<br />
and more problem based.<br />
“So instead of offering separate<br />
papers for each subject<br />
we brought them together;<br />
economics with supply chain<br />
management and strategy with<br />
marketing. We introduced a<br />
paper called Creating Positive<br />
Disruption, and also focused<br />
on moving managers to leaders.”<br />
Another part of Dr Connolly’s<br />
wide brief is to bring students<br />
and business together;<br />
students get workplace<br />
experience by taking on a specific<br />
project or doing an internship<br />
before they graduate, and<br />
business leaders come to campus<br />
to talk to students about<br />
business practice.<br />
“They’ll be taking on our<br />
students and in turn those students<br />
can come back to class<br />
as guest speakers too. It’s a<br />
circle if you like, and it makes<br />
the university-business relationship<br />
stronger,” Dr Connolly<br />
says.<br />
“They’re amazing inspirational<br />
leaders,” Dr Connolly<br />
says. “They’ll talk about their<br />
careers, predictions for business<br />
and the skill sets they’ve<br />
developed. I’d really like to<br />
know what they’d tell their<br />
20-year-old selves if they<br />
reflect on their own careers,<br />
what they’d do differently,<br />
what advice they’d have for<br />
the next generation of female<br />
business leaders.”
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
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12 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
Life-Changing<br />
fashion reinvents<br />
runway show<br />
Four New Zealand fashion labels have<br />
taken their runway aspirations into their<br />
own hands after New Zealand Fashion<br />
Week was cancelled due to Covid<br />
restrictions.<br />
Holi Boli Navy Floral<br />
Dress currently in<br />
production for Autumn.<br />
Hamilton-based fashion<br />
label Holi Boli and<br />
<strong>Waikato</strong>-based ReCreate<br />
joined Tonic & Cloth and<br />
Duffle&Co in a reinvented<br />
runway event designed to highlight<br />
the impact these brands<br />
are creating in the lives of their<br />
makers, as well as showcase<br />
the best of their collections on<br />
the catwalk.<br />
The Life-Changing Fashion<br />
show, provided a platform for<br />
the designers to share the values<br />
of sustainability and considered<br />
creation, with thoughtfully<br />
designed fashion that<br />
makes a positive impact in the<br />
lives of the people who make<br />
their products. Each collection<br />
fairly employs more than 80<br />
garment makers.<br />
ReCreate began as an idea<br />
to provide fair employment<br />
for women in the marginalised<br />
community of Dey Tmey,<br />
Cambodia. Founded by Erica<br />
Gadsby in 2013, ReCreate provides<br />
opportunities for training<br />
and personal development<br />
within their Dey Tmey workshop<br />
and through production<br />
partners in Cambodia.<br />
“This event is a wonderful<br />
opportunity for us to collaborate<br />
and promote each other’s<br />
brands, as we are all essentially<br />
working towards the same<br />
vision — to transform lives<br />
through fashion,” Erica says.<br />
“It’s not only about designing<br />
clothing that makes women<br />
look good… we also want<br />
them to feel good, knowing<br />
that their garment has made<br />
such a positive difference in<br />
somebody else’s life.”<br />
Holi Boli, an ethical<br />
women’s clothing manufacturer<br />
and fashion label, was<br />
started by Ana and Daniel<br />
Wilkinson-Gee following a<br />
I want women to feel<br />
beautiful and strong<br />
in our clothes, no<br />
matter what they<br />
face each day. And<br />
I want those that<br />
make our clothes to<br />
be empowered and<br />
honoured through<br />
the process<br />
visit to India in 2006. Now<br />
employing 21 women and<br />
having trained a further 170<br />
in design and sewing, Holi<br />
Boli is making a real difference<br />
in the lives of women by<br />
providing them with the skills<br />
and opportunities for a better<br />
life. More recently, they have<br />
From left Ana Wilkinson-Gee from Holi Boli, Jodie<br />
Woods from Tonic & Cloth, Emily Long from<br />
Duffle&Co and ReCreate Clothing's Erica Gadsby.<br />
added a New Zealand production<br />
component which continues<br />
to support these women<br />
throughout the pandemic.<br />
“The show came together<br />
very quickly within about<br />
eight days. We were blown<br />
away by the positive response<br />
from those we reached out to,<br />
collaborate with us, to help our<br />
My business, my staff, their brand<br />
Internal communications is<br />
a hot topic right now and<br />
getting it right means more<br />
than taking care over timing,<br />
channels and content. Making<br />
sure it speaks from the heart of<br />
your brand is vital.<br />
During these times of<br />
restrictions on our everyday<br />
lives, keeping staff informed,<br />
motivated and safe is a priority.<br />
For many small to medium<br />
organisations, this has been the<br />
first time they’ve had to communicate<br />
widely to staff with<br />
such frequency or complexity.<br />
For many, a chat in the<br />
smoko room has been enough<br />
to keep staff up-to-date with<br />
changes that might impact<br />
how they work, or share news<br />
from the boss’s office. In the<br />
old days, a friendly note in a<br />
pay-packet was pandering, but<br />
now, we care more about our<br />
people’s loyalty and welfare.<br />
The challenge a lot of business<br />
owners face is being clear<br />
and consistent around their<br />
brand, especially for a small<br />
company that has grown over<br />
years. For some, defining their<br />
brand hasn’t even really been a<br />
‘thing’, relying on reputation,<br />
visibility, word-of-mouth and<br />
social media to keep the calendar<br />
full. So having to think<br />
about what their brand should<br />
mean to their staff can be unfamiliar<br />
territory.<br />
Let’s invent Colin’s Plumbing<br />
Co. Colin went out on his<br />
own 10 years ago when his<br />
boss retired. He knows his<br />
trade and values his clients. He<br />
knew he needed to look professional<br />
so invested in a good<br />
logo that looks smart on his<br />
shirts and vehicles. He’s OK<br />
with Facebook, does a tiny bit<br />
of local advertising and sponsors<br />
a few causes that mean<br />
something to him.<br />
<strong>Business</strong> boomed recently<br />
and he’s now got a dozen staff.<br />
He’s not consciously had to<br />
think about how his brand is<br />
experienced by his customers<br />
because he’s always been the<br />
face they see, the personality<br />
they engage with. But now,<br />
there are customers he may<br />
rarely meet, and he’s having<br />
to trust his team to epitomise<br />
Colin’s Plumbing Co. He<br />
needs to think about what that<br />
really means and then make<br />
sure they understand it, live it<br />
and respect it.<br />
One of his guys can be a bit<br />
brash. Colin loves his energy<br />
but is nervous he’ll offend a<br />
customer one day. Another is<br />
an amazing technician but shy,<br />
so can struggle to communicate<br />
well.<br />
And as for the one with<br />
a big laugh and outrageous<br />
sense of humour? Well, he<br />
charms customers all the time<br />
but one day his potty mouth is<br />
going to get them into trouble.<br />
Colin doesn’t want to be<br />
dictatorial – do it my way or<br />
you’re out. He doesn’t want<br />
to overload his team with lists<br />
of rules about how to behave,<br />
other than what H&S says he<br />
has to.<br />
Taking time to think about<br />
what your brand is all about<br />
is worth doing properly, but<br />
sometimes it can be as simple<br />
TELLING YOUR STORY<br />
> BY VICKI JONES<br />
Vicki Jones is director of Dugmore Jones, Hamilton-based brand<br />
management consultancy. Email vicki@dugmorejones.co.nz<br />
as articulating what matters to<br />
your business the most. The<br />
experts talk loftily about setting<br />
a vision and values and<br />
yes, of course, that’s incredibly<br />
important in terms of a<br />
clear direction. But for some<br />
it’s as simple as thinking about<br />
what you want customers to<br />
say about their experience.<br />
Some teams might glaze<br />
over when you talk to them<br />
about ‘brand values’, but<br />
really you’re only defining<br />
what matters for your business.<br />
Talking about a ‘vision’<br />
might inspire most teams,<br />
but others are content simply<br />
knowing your end-game, reassurance<br />
that they’re turning up<br />
to work for a reason other than<br />
the cash.<br />
Colin could shower his staff<br />
with gifts, shout muffins every<br />
week and throw the mother of<br />
all Christmas parties but, if<br />
they don’t care about his brand<br />
and his business, that may not<br />
be enough.<br />
Colin’s ongoing challenge<br />
is to keep his team reminded<br />
of what’s at the heart of his<br />
business and reflect it in the<br />
way they behave and interact<br />
with their clients.<br />
He could put it all in a<br />
booklet for his staff. But if he<br />
hasn’t talked to at least some<br />
of them about what should be<br />
in that booklet, and it’s never<br />
discussed again, they’re not<br />
going to care. Equally, if he<br />
drags them into long workshops<br />
of painful introspection<br />
and uncomfortable personal<br />
sharing, they’re not going to<br />
appreciate that either.<br />
Finding a middle ground is<br />
the sensible place for a lot of<br />
small businesses. Sometimes<br />
it can be as straightforward as
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
13<br />
Te Huia report<br />
highlights financial,<br />
environmental<br />
failings<br />
The <strong>Waikato</strong> Chamber of Commerce<br />
recently commissioned a report on the<br />
financial and environmental viability<br />
of the Hamilton-Auckland commuter<br />
train, Te Huia, which shows the<br />
service costs considerably more than<br />
it does to drive and it creates more<br />
carbon emissions.<br />
social enterprises keep moving<br />
forward during these difficult<br />
times,” Ana says.<br />
“There was such a beautiful,<br />
calm, joyful spirit on set.<br />
The women from Silverfox<br />
model agency brought professionalism<br />
mixed with heart.<br />
Maher shoes kept our Holi<br />
Boli models walking in freedom.<br />
Ollie from Kauri Bay<br />
Boomrock events venue (Clevedon)<br />
gave us a safe place<br />
and warm welcome at their<br />
breath-taking, indoor-outdoor<br />
location on a hill overlooking<br />
the Hauraki Gulf. Citizen kept<br />
us all hydrated with their delicious<br />
non-waste drink products.<br />
We're super grateful to<br />
all these amazing brands who<br />
made this event possible."<br />
Tonic & Cloth, founded<br />
by Jodie Woods, is a clothing<br />
brand with a heart for empowering<br />
women. Using natural<br />
fibres, each garment allows<br />
women to truly be themselves.<br />
“I want women to feel<br />
beautiful and strong in our<br />
clothes, no matter what they<br />
face each day. And I want<br />
those that make our clothes to<br />
be empowered and honoured<br />
through the process,” Jodie<br />
says.<br />
Emily Long’s brand<br />
Duffle&Co bridges the gap<br />
between everyday luxury and<br />
conscious, considered design<br />
with handcrafted bags that<br />
don’t compromise your values.<br />
Each piece is created through<br />
slow, fair and ethical production,<br />
and by implementing<br />
age-old artisanship techniques<br />
that empower small groups of<br />
talented artisans. Proudly certified<br />
as a B Corporation and<br />
Climate Positive, meticulous<br />
attention to detail goes into<br />
each Duffle&Co piece, from<br />
the hand signed labels from<br />
each maker to the trees that are<br />
planted from each purchase.<br />
With the ethos of collaboration<br />
over competition, the<br />
Life-Changing Fashion event<br />
was supported by a selection<br />
of like-minded businesses<br />
who are also challenging<br />
the status quo within their<br />
respective industries.<br />
Silver Fox Management<br />
represents the models who sizzled<br />
down the runway with a<br />
diverse range of sizes, heights,<br />
ages and looks — creating<br />
a relatable and empowering<br />
experience for all women with<br />
the confidence and radiance<br />
that each model brought to the<br />
stage.<br />
The Edit skincare, with<br />
founder Michelle Devereux,<br />
brought more than 25 years<br />
of fashion and beauty knowhow<br />
to achieve a fresh, natural<br />
makeup for the runway. The<br />
Edit’s skin-perfecting curation<br />
of natural products was used<br />
to create the luxurious base for<br />
each look.<br />
Citizen provided refreshment<br />
to event guests with<br />
sustainable beverages that<br />
fight food waste by upcycling<br />
food instead of letting it go to<br />
waste. Every Citizen product<br />
is made using edible surplus<br />
food or food by-products,<br />
which is then re-worked into<br />
delicious drinks.<br />
The analysis was produced by final<br />
year <strong>Waikato</strong> University student<br />
Nicholas Farrell who was studying<br />
for a Bachelor of Management Studies.<br />
It shows that per trip from Hamilton to<br />
Auckland, driving costs $48 compared to<br />
$294 on Te Huia – made up of a $12 fare<br />
and a $282 subsidy. And based on the assumption<br />
of one person per vehicle, carbon<br />
emissions for the same trip are 20kg<br />
per person driving, but 31.5kg per person<br />
on Te Huia.<br />
The report also found that patronage<br />
KPIs are just half of year one predictions<br />
in the Te Huia business case, with an<br />
overall load factor of 26 per cent; journey<br />
times are 91 minutes driving compared<br />
with 145 minutes on Te Huia; and the<br />
implementation of the train service has<br />
seen a congestion reduction of just 0.13<br />
per cent.<br />
The Regional Council are introducing<br />
significant upgrades to the service this<br />
year to attract a great deal more patronage<br />
but given Te Huia’s $100 million price<br />
tag, there needs to be real accountability<br />
from those who strongly supported and<br />
advocated for its implementation.<br />
It is fair to say ratepayers and businesses<br />
will have some serious questions<br />
in the lead up to local body elections later<br />
this year about whether the service is justified<br />
and whether it’s a good use of taxpayers’<br />
and ratepayers’ hard-earned cash.<br />
The service also contributed significantly<br />
more carbon emissions. Would it<br />
not be best for the government to invest in<br />
other technologies? We’re going to start<br />
seeing more and more electric and hydrogen<br />
vehicles on our road in the next few<br />
years, it seems a more sensible invest-<br />
By Don Good, CEO of <strong>Waikato</strong><br />
Chamber of Commerce.<br />
ment would be to improve our roading<br />
and EV charging sites.<br />
There were several reasons for commissioning<br />
this report on behalf of our<br />
members. The first was to ensure transparency<br />
around the data of this service,<br />
and to provide a benchmark to be able to<br />
view the success or failure of initiatives<br />
by regional and central government to attract<br />
more patronage.<br />
We also wanted to showcase the high<br />
quality of graduates coming out of the<br />
University of <strong>Waikato</strong>, as well as encourage<br />
this generation to grapple with<br />
the reasons behind large financial investments<br />
such as Te Huia – they have to live<br />
with the results of previous generations’<br />
decision making.<br />
Lastly, we believe there needs to be<br />
wider debate on important issues such as<br />
this leading up to the local government<br />
elections this October. Prudent spending<br />
of your hard-earned rates and taxes is an<br />
issue that the Chamber is willing to address.<br />
We hope that this report generates<br />
much-needed debate around the viability<br />
of the Te Huia service, and we welcome<br />
you to contact us with your feedback.<br />
The full report can be read on our website:<br />
waikatochamber.co.nz/other<br />
making brand values part of an<br />
ongoing narrative, by casually<br />
referring to them when you’ve<br />
done something that reinforces<br />
them. Do that too much,<br />
it becomes glib. Do it just<br />
enough and it’s reaffirming.<br />
The businesses that have<br />
brand conversations with their<br />
staff, literally or by example,<br />
are those who will have found<br />
galvanizing staff easier during<br />
these times of disruption, and<br />
will come through stronger<br />
when it’s all over.<br />
206594AA
14 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
It’s coming home…<br />
the return of NZ’s IP<br />
It's coming home<br />
It's coming home<br />
It's coming<br />
Football's coming<br />
home<br />
Anyone who was in the<br />
UK (or supported the<br />
English football team)<br />
in 1996 will undoubtedly<br />
remember the dulcet tones of<br />
David Baddiel and Frank Skinner<br />
as they ‘sang’ ‘Three Lions’<br />
in support of England’s Euro 96<br />
campaign. How could you not?<br />
The song blared out of every<br />
radio on every building site and<br />
in every home at all hours.<br />
Alas, poor England, they did<br />
not win…again…and the trophy<br />
did not come home.<br />
But something that is – or<br />
at least appears to be – coming<br />
home (to New Zealand, that<br />
is) is the country’s intellectual<br />
property. To be more specific,<br />
Kiwi businesses appear to be<br />
either moving production of<br />
their goods back to New Zealand<br />
or just making it here in the<br />
first place.<br />
I know of at least three businesses<br />
in the <strong>Waikato</strong> and Bay<br />
of Plenty who have brought,<br />
or who are in the process of<br />
bringing, their manufacturing –<br />
and therefore their intellectual<br />
property – back home to New<br />
Zealand from China. One recent<br />
example is EGO in Hamilton,<br />
who, in the January/<strong>February</strong><br />
<strong>2022</strong> issue of <strong>Waikato</strong> <strong>Business</strong><br />
<strong>News</strong>, was reported as having<br />
plans to “shift manufacturing<br />
from China to New Zealand in<br />
the very near future with the<br />
Auckland base destined to be the<br />
manufacturing plant, design studio<br />
and showroom all in one”. I<br />
also know of start-up businesses<br />
who are not even considering<br />
manufacturing in China: they<br />
want to manufacture at home.<br />
The big question, of course,<br />
is why? The cost of labour in<br />
China, for example, is much<br />
cheaper and China has recognised<br />
technological and<br />
manufacturing expertise.<br />
China is also geographically<br />
much closer to major markets<br />
like Europe, India and Japan,<br />
making distribution much<br />
easier than from New Zealand.<br />
From talking to business<br />
owners, I believe the reasons<br />
are control, speed and (thanks<br />
to Darth Covid) cost. By control,<br />
I mean control over their IP,<br />
what happens to it, and who has<br />
access to it; by speed, I primarily<br />
mean speed of response to<br />
market and customer demand;<br />
and by cost, I mean, of course,<br />
the cost of shipping goods to<br />
New Zealand which has dramatically<br />
increased over the last two<br />
years.<br />
There’s no doubt that Covid<br />
INTELLECTUAL PROPERTY ISSUES<br />
> BY BEN CAIN<br />
Ben Cain is a Senior Associate at James & Wells and a Resolution<br />
Institute-accredited mediator. He can be contacted at 07 957 5660<br />
(Hamilton), 07 928 4470 (Tauranga) and benc@jaws.co.nz.<br />
has accelerated the movement to<br />
bring the country’s intellectual<br />
property home. There’s equally<br />
no doubt though that China,<br />
for one, will remain a significant<br />
manufacturing source for<br />
New Zealand businesses. What<br />
remains to be seen is what balance<br />
will be struck between the<br />
two, and how Kiwi returnees<br />
and New Zealand government<br />
policies, for example, will influence<br />
the future of manufacturing<br />
in New Zealand.<br />
Navigating<br />
murky waters<br />
One thing that’s abundantly<br />
clear about our world at<br />
the moment is: there is a<br />
lack of clarity just about everywhere<br />
you look.<br />
How much disruption will<br />
Omicron cause? Can I visit our<br />
customers in China this year? Are<br />
property values diving? Will my<br />
kids ever be able to buy a home?<br />
Can I cope with another round of<br />
online schooling? Should I order<br />
Christmas presents now to avoid<br />
shipping delays?<br />
As a business owner or manager,<br />
how do you run a business,<br />
manage a team, sell products,<br />
recruit new staff and maintain a<br />
semblance of calm in such uncertain<br />
times? Well, I’m sorry to<br />
say there’s no magic bullet. But<br />
there are a few communications<br />
actions you can take to make the<br />
journey smoother as you navigate<br />
these murky waters.<br />
Keep Talking<br />
When you’re not sure what the<br />
future holds, it’s easy to put off<br />
communicating or just shut down<br />
completely. That’s the worst<br />
thing you can do.<br />
The act of communicating to<br />
and with your team can, in itself,<br />
be a calming influence. Look for<br />
ways to maintain regular communication,<br />
even if you don’t<br />
always have something major<br />
to say. Staff, customers and your<br />
community will appreciate you<br />
for taking the time and putting<br />
your relationships first.<br />
Say What You Know, Admit<br />
What You Don’t<br />
As a leader, people want to see<br />
you try to make sense of things.<br />
That can be stressful, especially<br />
when you are uncertain of the<br />
future yourself.<br />
A good rule to follow is tell<br />
people what you know now<br />
while freely admit what you<br />
don’t know. People respect an<br />
authentic, honest and vulnerable<br />
leader and communicator.<br />
Simple and Often<br />
When people are dealing with<br />
uncertainty, there is a lot of<br />
‘noise’ you are going to be competing<br />
with. At the moment, people<br />
are dealing with health worries,<br />
schooling issues and work<br />
stress while the media bombards<br />
us with fear-mongering headlines.<br />
This requires leaders to communicate<br />
often, which means<br />
regularly repeating important<br />
messages. And it also requires<br />
simplicity, which can be the most<br />
difficult aspect of communication<br />
delivery.<br />
Put Systems in Place<br />
If you didn’t read my article in<br />
the last issue of <strong>Waikato</strong> <strong>Business</strong><br />
<strong>News</strong>, go find it online. I<br />
talked about putting together a<br />
few regular channels and systems<br />
for internal communication.<br />
If you don’t put some rigidity<br />
around your communications<br />
timelines and channels, it just<br />
won’t happen.<br />
This also extends to external<br />
communication, with your customers,<br />
suppliers, stakeholders<br />
and community. Plan out your<br />
communications timeline and<br />
stick to a schedule.<br />
Offer Light Relief<br />
Remember that a little fun goes<br />
a long way. We’re all in this<br />
boat together, so we may as<br />
well have a few laughs along<br />
the way.<br />
PR AND COMMUNICATIONS<br />
> BY HEATHER CLAYCOMB<br />
Heather Claycomb is director of HMC, a Hamilton-based,<br />
award-winning public relations agency.<br />
Prioritise staff team-building,<br />
give your customers something<br />
for nothing, or donate to<br />
a worthy cause in your community<br />
for instance. We all need<br />
a little something that makes<br />
us feel happy during uncertain<br />
times – something a bit healthier<br />
than that Friday G&T.<br />
I reckon we’ve got around<br />
12 more months of unprecedented<br />
uncertainty ahead. So,<br />
hopefully a few of these tips<br />
will help you get through.<br />
BEWARE OF FOREIGN IMITATIONS.<br />
There’s no shortage of great ideas in New Zealand.<br />
But for an innovative bunch, we’re not the best at<br />
realising the full potential of our innovations, particularly<br />
when exporting them.<br />
At James & Wells, we can identify your competitive<br />
edge, offer business strategies for specific markets and<br />
help you own and leverage your intellectual property to<br />
ensure no one steals the fruit of your labour.<br />
www.jaws.co.nz | +64 7 957 5660
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
15<br />
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16 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
<strong>Business</strong> student proves it’s never<br />
too late to study<br />
At 62-years-old, Terry Glenister decided it wasn’t too late to<br />
expand on his business knowledge and resources. So, in 2020<br />
he enrolled to study business at Te Wānanga o Aotearoa.<br />
Terry completed a Certificate<br />
in Small <strong>Business</strong><br />
and Project Management<br />
and two years on has<br />
grown his business to a place<br />
where he didn’t think was once<br />
possible.<br />
“The proof is in the pudding,<br />
I started off as a small<br />
business and now I’m looking<br />
at going into a stage where I<br />
may need to employ someone<br />
to keep it ticking at full service,”<br />
says Terry who runs a<br />
health and safety business.<br />
The Te Awamutu local<br />
admits that he wasn’t the best<br />
when it came to the technology<br />
side of things but since completing<br />
his study he is now far<br />
more confident.<br />
“The fact that I’m able to<br />
use XERO (accounting software)<br />
and understand it, meet<br />
with my accountant and understand<br />
the terms he’s using and<br />
not be so afraid of doing something<br />
financial on my banking<br />
app, it’s great.”<br />
Terry studied at TWoA’s<br />
Mangakōtukutuku campus<br />
in Hamilton with kaiako<br />
Donna Robinson - business kaiako<br />
Terry Glenister - business student<br />
The proof is in the<br />
pudding, I started off<br />
as a small business<br />
and now I’m looking<br />
at going into a stage<br />
where I may need to<br />
employ someone to<br />
keep it ticking at full<br />
service<br />
(teacher), Donna Robinson, in<br />
what he described as friendly,<br />
relaxed and fruitful environment.<br />
For Donna, it’s important<br />
to create a comfortable learning<br />
environment for tauira<br />
(students) in order for them to<br />
build the confidence they need<br />
to grow their business.<br />
“I aim to draw out confidence<br />
in people and let them<br />
know that they have potential.<br />
It’s about relatabilty too, they<br />
realise I’m just like them and<br />
we all just have to start somewhere,”<br />
says Donna who is a<br />
business owner herself.<br />
With a Master of <strong>Business</strong><br />
Administration and a Masters<br />
in Financial Capability for<br />
Indigenous, Donna is a well<br />
versed kaiako who is passionate<br />
about teaching and sharing<br />
her knowledge.<br />
“I love my kaupapa (programme)<br />
and seeing tauira<br />
evolve and transform over the<br />
year of study. As an adult you<br />
get to experience education in<br />
an entirely different light. It’s<br />
about pulling on life experiences<br />
and wisdom learnt over<br />
the years and applying that into<br />
the programme,” she says.<br />
Donna believes the programme<br />
is a great opportunity<br />
for those who want to provide<br />
an income for themselves and<br />
their whānau and go forward<br />
with confidence in their business.<br />
“If you’ve got an inkling<br />
of why you want to be in business,<br />
then let us show you the<br />
how because it’s going to be<br />
transformational.”<br />
For more information or<br />
to enrol in a business programme<br />
at TWoA, visit<br />
www.twoa.ac.nz.<br />
Number of homes for sale doubles in Hamilton<br />
but rental properties are scarce<br />
The number of homes for<br />
sale in Hamilton has<br />
nearly doubled compared<br />
to the same time last<br />
year but the number of rental<br />
properties available in the city<br />
is at an extreme low says real<br />
estate agency Lodge.<br />
Lodge Real Estate managing<br />
director Jeremy O’Rourke<br />
says the number of residential<br />
properties currently for sale<br />
in Hamilton sat at 780 at the<br />
end of January, which was a<br />
vast improvement on the 410<br />
available on the market at the<br />
same time last year.<br />
Lodge City Rentals, Hamilton’s<br />
largest property management<br />
company by volume,<br />
however, has just 75 properties<br />
on their books currently, and<br />
55 of those are small studios<br />
considered most suitable for<br />
students. That leaves only<br />
around 20 rentals suitable for<br />
families.<br />
“It’s harder than ever for<br />
Hamilton renters. Families<br />
especially are really struggling<br />
to get into homes in the<br />
city, with the number of quality<br />
rental listings well down,”<br />
Jeremy says.<br />
However, for those people<br />
putting their homes on the<br />
market for sale, most were<br />
looking to buy elsewhere in<br />
the city. “There’s potential<br />
for a few of these homes to<br />
enter the rental pool, as investors<br />
continue to see value and<br />
demand in the Hamilton market.<br />
But there is no quick solution<br />
to our rental shortage in<br />
the city.”<br />
Jeremy points to a shifting<br />
market, overall, where buyers<br />
can be more discerning because<br />
they have more choice as<br />
listings increase. However,<br />
buyers also face rising interest<br />
rates and controls on bank<br />
lending under the Credit Contracts<br />
and Consumer Finance<br />
Act, which was making everyone<br />
more cautious, he says.<br />
“Finance is really hard to<br />
get right now, and it takes longer<br />
to be approved so that’s<br />
also starting to impact on conditional<br />
sale periods which<br />
are being pushed out and<br />
extended while buyer finance<br />
is approved.”.<br />
In some cases houses were<br />
taking up to one month longer<br />
to settle than they normally<br />
would as people navigate these<br />
new financial challenges,<br />
Jeremy says.<br />
The Hamilton market<br />
still represents good value,<br />
with the median house price<br />
reported by the Real Estate<br />
Institute of NZ for December<br />
was sitting at $870,000 which<br />
is still below the national<br />
median of $905,000.<br />
People are also still moving<br />
to the city and the completion<br />
of infrastructure like<br />
the <strong>Waikato</strong> Expressway later<br />
this year would drive further<br />
development and interest in<br />
the <strong>Waikato</strong> region.<br />
“Our farming sector is<br />
strong and there are businesses<br />
with global growth prospects<br />
relocating to Hamilton as our<br />
infrastructure improves, so we<br />
don’t see the city’s housing<br />
Lodge Real Estate<br />
managing director<br />
Jeremy O’Rourke.<br />
market going backwards anytime<br />
soon, but we certainly<br />
don’t expect to be seeing the<br />
freakish growth that we had<br />
last year,” Jeremy says.<br />
Developments in the northwest<br />
of the city, at Temple<br />
View, and north of the city, at<br />
Horotiu, were also attracting<br />
new buyers.<br />
While January is always<br />
a quieter month for house<br />
sales, this January’s sales figures<br />
were especially low. This<br />
was expected as people took a<br />
longer break after contending<br />
with COVID-19 throughout<br />
2021, he says.
HAMILTON CENTRAL BUSINESS AWARDS<br />
Putting the<br />
fun into food<br />
wins café<br />
top award<br />
It’s not often the CBD <strong>Business</strong> Awards<br />
comes up with a best of the best but taking<br />
out three categories put Cream Eatery<br />
ahead of the bunch this year.<br />
Cream won best café, best<br />
social media and the<br />
café won best space for<br />
design studio Designwell.<br />
Celebrating a year in business<br />
recently, Cream owner<br />
and fab baker Chrissy Houghton<br />
says the award is the icing<br />
on the cake for the stylish central<br />
city eatery.<br />
“It's really exciting. Especially<br />
after the end of our first<br />
year, which has been pretty<br />
wild with all lockdowns and<br />
stuff. It's nice for our team, I<br />
think, quite exciting working<br />
somewhere that is recognised<br />
that way.”<br />
Chrissy owns and runs the<br />
café alongside husband Luke,<br />
who is the brains behind some<br />
of the sensational food coming<br />
out of the kitchen.<br />
She also creates special<br />
occasion cakes under the moniker<br />
Chrissy Cakes and is the<br />
talent behind the countertop<br />
baked goods at the café.<br />
Cream Eatery<br />
owners Chrissy and<br />
Luke Houghton.<br />
The cinni bunz are a hot<br />
favourite and the delectable<br />
cinnamon bun even has its own<br />
range of merchandise as well,<br />
including tees and tote bags,<br />
which are designed and printed<br />
in Hamilton.<br />
A chef by trade, Luke is<br />
always adapting the menu to<br />
showcase not only what’s seasonal<br />
but to allow his creative<br />
culinary flare shine through.<br />
Chrissy describes the menu<br />
items as seasonal, fun, traditional<br />
mixed with the unexpected<br />
and to cater to her love<br />
of a sprinkle, she says the cabinet<br />
food is like something from<br />
a refined children’s party.<br />
One of the favourites dishes<br />
on the menu – Luke’s Fried<br />
Eggs – keeps the punters coming<br />
back for more.<br />
“The fried eggs have a cult<br />
following,” she laughs.<br />
So popular they sold take<br />
home fried egg kits for Father's<br />
Day during the last lockdown.<br />
“They got all the different<br />
elements they needed - the<br />
bread, the eggs, the whipped<br />
feta, the spice. It was really<br />
well received.”<br />
They’ve since morphed the<br />
kit into just selling the spice<br />
mix to give people a taste of<br />
the dish from the comfort of<br />
their home.<br />
Hospitality businesses have<br />
been one of the biggest losers<br />
in the ever-evolving pandemic<br />
climate and Chrissy says for<br />
many it has meant make or<br />
break.<br />
“I think we were quite<br />
lucky we weren't open in 2020.<br />
Because we could spend that<br />
time watching what some of<br />
our favourite cafes in Melbourne<br />
and Sydney were doing<br />
and saw that not a lot of people<br />
were doing it here (in New<br />
Zealand). We took a lot of<br />
those ideas, and they just kept<br />
us going.”<br />
The couple waited until<br />
December 2020 to start work<br />
on the café, with Luke doing as<br />
much of the work as he could.<br />
“We spent Christmas break<br />
with Luke tiling because January<br />
is kind of a write off for<br />
tradies and he did a lot of stuff<br />
just to get us open as quickly<br />
as we could. We felt like we've<br />
been waiting a long time by<br />
then.”<br />
The wait started back in<br />
2019 after they sold the name<br />
and brand of their previous eatery<br />
Winner, Winner in Hamilton<br />
East to Burger Fuel in 2017<br />
(the pair have nearly 30 years<br />
hospitality experience between<br />
them).<br />
They stuck it out for a while,<br />
learning as much as they could<br />
and once the business became<br />
a franchise they moved on.<br />
“Luke doesn’t like keeping<br />
things the same for long and<br />
franchises tend to have a menu<br />
that they keep for years and<br />
years.”<br />
They spent 2020 formulating<br />
their plans for Cream and<br />
of course watching the pandemic<br />
play out.<br />
“We wanted to bring something<br />
different to the CBD and<br />
appeal to a wide range of people.<br />
I love looking out at the<br />
café at lunch and seeing all<br />
the different types of people<br />
who come in and enjoy our<br />
space. We're always striving to<br />
provide a space where people<br />
feel welcome and staff want to<br />
serve you and give you the best<br />
experience they can. That's<br />
really important to me. And<br />
Luke just likes to have fun in<br />
the kitchen and do things a little<br />
bit differently.”<br />
The goal for the eatery this<br />
year is to ride the Omicron<br />
wave and then look to expanding<br />
the kitchen and dining area<br />
later in the year.<br />
“We want to get through<br />
the next couple of months as
HAMILTON CENTRAL BUSINESS AWARDS<br />
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
19<br />
unscathed as possible and preparing<br />
for what that might look<br />
like, especially if we have to<br />
close down for any period of<br />
time.”<br />
In the year they’ve been<br />
open, the café has grown in<br />
popularity and outgrown the<br />
space, Chrissy says.<br />
“We tend to get full at lunch<br />
and it would be nice to have<br />
a bit more space for people.<br />
We’ve outgrown our kitchen as<br />
well and we need more fridge<br />
space and dry storage space for<br />
our chef to be able to work.”<br />
Hamilton Central <strong>Business</strong><br />
Association general manager<br />
Vanessa Williams says Hamilton’s<br />
CBD is continuing<br />
to evolve and the high-quality<br />
developments happening<br />
around the city attract high<br />
calibre tenancies like Cream<br />
Eatery.<br />
“From the moment they<br />
opened their beautifully<br />
designed doors, Cream have<br />
had a loyal following. They<br />
have shown adaptability and<br />
flexibility during alert level<br />
changes and working within<br />
the required frameworks, they<br />
have held industry events to<br />
support their sector and they<br />
are quickly becoming a landmark<br />
feature of Garden Place.<br />
We were really excited to see<br />
them take out the Best Café<br />
and Best Social Media awards<br />
and with Designwell, winning<br />
the under 250sqm award for<br />
the Cream Eatery space.”<br />
The goal for eatery this year is to ride the<br />
Omicron wave and then look to expanding<br />
the kitchen and dining area later in the year.
20 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
HAMILTON CENTRAL BUSINESS AWARDS<br />
Hamilton CBD's Best in <strong>Business</strong><br />
With a timeframe that has included three<br />
postponements, two lockdowns and a<br />
move into red – the 2021 CBD Award<br />
winners can now be announced.<br />
Utilising the skills of<br />
an expert panel of<br />
judges, close to 80<br />
entries were received showcasing<br />
Hamilton’s CBD’s<br />
Best in <strong>Business</strong> across a<br />
number of sectors. So it is<br />
with much delight that we are<br />
able to share the award winners<br />
and place getters in each<br />
category.<br />
Hamilton Central <strong>Business</strong><br />
Association (HCBA) general<br />
manager Vanessa Williams is<br />
proud to host an awards programme<br />
that recognises the<br />
achievements of the central<br />
city businesses.<br />
“Hamilton’s CBD awards<br />
are about providing the opportunity<br />
for businesses across<br />
all sectors to put themselves<br />
forward and to be assessed by<br />
a panel of judges, to sell the<br />
story of their business and to<br />
celebrate their remarkable<br />
successes. It was heartening to<br />
see so many businesses enter<br />
the awards at a time when the<br />
city was in and out of lockdowns,<br />
changing alert levels<br />
and facing the uncertainly of<br />
a continuously changing environment.”<br />
HCBA chair Dwight Egelhof<br />
echoed the same sentiment<br />
and was impressed by<br />
the variety of businesses in<br />
the mix.<br />
“Hamilton’s central city<br />
boasts an amazing and unique<br />
array of businesses and it is<br />
therefore with absolute pleasure<br />
that we can all recognise<br />
them and celebrate them. It<br />
feels like the results have been<br />
a long time coming, with judging<br />
completed in September<br />
last year, but the timeframe<br />
does not take away from their<br />
exceptional achievements and<br />
we are delighted to see such a<br />
strong mix of small and large<br />
businesses recognised in the<br />
awards.”<br />
It is fair to say that the<br />
original plans for the Hamilton<br />
CBD Awards 2021 would<br />
likely have made it the best<br />
celebration yet, as HCBA<br />
with the support of Spark and<br />
MediaWorks, looked to showcase<br />
the ‘best’ businesses in<br />
the CBD with an epic night of<br />
celebration at the new Union<br />
Square development in Hamilton’s<br />
central city.<br />
However, in the true style<br />
of adaption, the awards evening<br />
is taking a slightly different<br />
turn with an intimate<br />
event for award recipients<br />
being held early <strong>March</strong> at<br />
Hamilton’s central city boasts an amazing<br />
and unique array of businesses and it is<br />
therefore with absolute pleasure that we can<br />
all recognise them and celebrate them.<br />
Ernest Lounge Bar on Alexandra<br />
Street, catered by Banh<br />
Mi and with Moving Media<br />
on site to capture the night in<br />
action.<br />
As main sponsor of the<br />
CBD Awards, Spark <strong>Business</strong><br />
Greater <strong>Waikato</strong> region<br />
operational & site lead Fabian<br />
Pathirana was delighted to see<br />
an event taking place, albeit<br />
on a much smaller scale, to<br />
recognise the award recipients.<br />
“We know what a challenging<br />
time it has been for the<br />
business community over the<br />
past few years and to be able<br />
to hold an event to celebrate<br />
the success a business has<br />
been able to attain in 2021, is<br />
well deserved,” Fabian says.<br />
GM MediaWorks <strong>Waikato</strong><br />
Justine Dixon, agrees. “It is<br />
an extraordinary battle that<br />
businesses have had to face<br />
and continue to face through<br />
the pandemic. As a sponsor<br />
of the CBD Awards, we are<br />
delighted to be able to contribute<br />
to a platform that recognises<br />
the ‘best’ business in<br />
the CBD.”<br />
Hamilton’s CBD continues<br />
to go from strength to strength<br />
and HCBA are proud to able<br />
to recognise the companies<br />
who all contribute to making<br />
Hamilton a great place to do<br />
business.<br />
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HAMILTON CENTRAL BUSINESS AWARDS<br />
Strategic Design Creates a<br />
Truly <strong>Waikato</strong> Workplace<br />
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
21<br />
Collaborative design by Chow:Hill Architects came to the fore in the award-winning design<br />
of <strong>Waikato</strong> Regional Council’s new headquarters in Hamilton’s CBD.<br />
The eye-catching new headquarters of the<br />
<strong>Waikato</strong> Regional Council (WRC) on the corner<br />
of Tristram and Ward Streets in Hamilton’s CBD,<br />
is a carefully-created, purpose-built workplace for one<br />
of the <strong>Waikato</strong>’s most important employers to thrive.<br />
More than 500 council employees, who previously<br />
worked from multiple locations across the city,<br />
now have a 7,000m 2 , four-storey premise that reflects<br />
the diversity of the organisation’s catchment area<br />
and embraces an ‘activity-based’ means of working.<br />
Fundamental to Chow:Hill’s design of the WRC<br />
interior was giving staff flexibility via an agile floor<br />
plan, collaborative workspaces and task-oriented<br />
work environments. Additional features included<br />
strategically placed technology charging stations,<br />
a range of lockers and storage facilities, activitybased<br />
work settings and breakout rooms.<br />
Chow:Hill Director, Brian Squair, says the desire<br />
of WRC to encourage a new way of working<br />
meant the design team had an opportunity to<br />
bring spaces to life with a variance of colour,<br />
material and statement artwork.<br />
The desired<br />
outcome of the<br />
overall design<br />
was to create a<br />
contemporary<br />
unifying work<br />
environment.<br />
“We wanted to reflect the whenua (land), awa (river)<br />
and moana (sea) of the <strong>Waikato</strong> Regional Council’s<br />
catchment area, while creating everyday opportunities<br />
for connection and conversation between staff and<br />
visitors,” Squair explains.<br />
“While productivity and employee wellbeing is<br />
at the core of our design, we also embraced<br />
innovative workplace design principles to create<br />
a future-proof, agile environment benefiting the<br />
council for years to come.”<br />
Special features within the Stark Property-built<br />
premise include a kowhaiwhai pattern in the carpet<br />
which doubles as a wayfinding and navigation tool,<br />
a neutralised floor plan which accommodates changes<br />
in work protocols allowing for movement among staff,<br />
and an expansive staff café designed as a breakout<br />
space for collegial interaction.<br />
“Creating a central hub for the Council community<br />
required thoughtfulness of design and innovative<br />
elements to allow for a new way of working,”<br />
says Squair. “That meant our design team focused<br />
on design principles that would achieve this unique<br />
workplace strategy.”<br />
Those design principles included: capturing<br />
‘neighbourhoods’ related to aligned work type and<br />
team activity; integration of technology to include a<br />
plug and play work philosophy; and provision of work<br />
settings to suit different ‘styles’ of work.<br />
Squair says Chow:Hill’s plans for the future design<br />
of Hamilton’s CBD focus on shaping innovative<br />
workspaces that exploit natural environmental<br />
influences, raise health and wellness awareness,<br />
and balance concentration needs with collaborative<br />
needs, delivering both individual and social outcomes.<br />
Shaping<br />
Possibilities.<br />
chowhill.co.nz<br />
Auckland/Tāmaki Makaurau<br />
Level 3, 135 Broadway<br />
Phone: +64 9 522 6460<br />
Email: office@chowhill.co.nz<br />
Hamilton/Kirikiriroa<br />
119 Collingwood Street<br />
Phone: +64 7 834 0348<br />
Email: hmlstudio@chowhill.co.nz<br />
Christchurch/Ōtautahi<br />
Level 1, 76 Victoria Street<br />
Phone: +64 9 522 6460<br />
Email: office@chowhill.co.nz
22 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
CONFERENCE, EVENTS AND VENUES<br />
Unique wellbeing in nature<br />
workshop for business<br />
Sanctuary Mountain Maungatautari’s corporate experiences seek to bring balance and<br />
perspective to our work lives. Participants of our programmes recognise they’re feeling<br />
burnt-out and stressed and are seeking to restore their wellbeing, vitality and humour.<br />
Our one day Forest<br />
Immersion workshop is<br />
a series of guided invitations.<br />
These offer new perspectives<br />
and ways in which to<br />
deepen your connection with<br />
nature and benefit your wellbeing.<br />
We’ve also partnered with<br />
the wonderful Nature & Nosh<br />
team to offer up a two day<br />
Nature of Work package.<br />
Nature of Work is a twoday<br />
programme designed<br />
to enhance the wellbeing of<br />
employees.<br />
Connecting with the natural<br />
world improves mood, concentration,<br />
and sleep, restores<br />
mental activity, reduces stress,<br />
lowers blood pressure and<br />
boosts the immune system.<br />
Sanctuary Mountain Maungatautari’s<br />
own research measuring<br />
our programme’s success<br />
showed participants’ moods<br />
and blood pressure positively<br />
impacted on completion. We<br />
can help you take care of your<br />
people.<br />
Day 1 – Forest Immersion<br />
The first day of the programme<br />
in the stunning Sanctuary<br />
Mountain Maungatautari ngahere<br />
is a series of guided invitations.<br />
These offer new perspectives<br />
and ways in which<br />
to deepen people’s connection<br />
with nature and benefit<br />
their wellbeing. Not simply<br />
a walk in the woods, it is the<br />
conscious and contemplative<br />
practice of being immersed in<br />
the sights, sounds and smells<br />
of the forest to support healing<br />
and wellness, to notice, reflect<br />
and interact with the environment.<br />
And what's more, these<br />
valuable skills are not just for<br />
the outdoors. They can assist in<br />
all areas of life. Forest Immersion<br />
can be booked alone as a<br />
one day workshop.<br />
Day 2 – Nature & Nosh<br />
The second day brings in our<br />
Nature & Nosh partners and<br />
offers a range of unique forest<br />
experiences that could include<br />
a rongoā workshop, planning<br />
meeting, team lunch or leadership<br />
session in our wonderful<br />
bush boardroom setting. The<br />
second day can be tailored to<br />
suit your organisation and run<br />
as either a half a day or full<br />
day. Experiences to prime participant’s<br />
brains, increase clarity,<br />
and promote creativity.<br />
The two days can be subscribed<br />
to separately to suit<br />
your business’s needs. The<br />
activities are slow paced with<br />
lots of stops and a maximum<br />
continuous time walking of<br />
just over an hour, so the moderate<br />
track gradients and distance<br />
should not pose a problem to<br />
anyone of reasonable walking<br />
ability. The days are spent in<br />
Te Tui a Tane southern enclosure<br />
based in the Events Centre<br />
which provides overhead protection<br />
from the weather.<br />
What’s in it for your<br />
business?<br />
• Opportunities to reframe<br />
and offer perspective<br />
• Encouraging creativity<br />
through exploration<br />
• Saturated in forest vibes<br />
(technically phytoncides)<br />
that support immunity<br />
• Authentic team integration<br />
and connectedness<br />
• Safety in which to explore<br />
and be courageous<br />
• Tools and strategies (both<br />
mentally and physically) to<br />
manage challenge<br />
• Great food, great hosts,<br />
amazing setting.<br />
Nature of Work Package<br />
The package can include wellbeing<br />
report for the group,<br />
where health indicators of<br />
participants – blood pressure,<br />
heart rate, mood – are recorded<br />
before and after the programme<br />
to show change. All data collected<br />
remains anonymous, is<br />
aggregated and treated as confidential.<br />
Accommodation for overnight<br />
retreats can be arranged<br />
and lunch and snacks are<br />
catered for.<br />
Take our 1 day Forest<br />
Immersion workshop or for<br />
a 10% discount choose our<br />
Nature of Work package.<br />
These programmes cater for<br />
a minimum of 5 people and<br />
maximum of 12. Contact us to<br />
book your team.<br />
Contact:<br />
wellbeing@maungatrust.org<br />
www.sanctuarymountain.<br />
co.nz/nature-of-work<br />
Joyce Fleming Facilitator<br />
of Forest Immersion<br />
Rosie Cahalane Facilitator<br />
of Forest Immersion<br />
Come and explore<br />
our world!<br />
Nature of Work<br />
Nature of Work is a two-day<br />
programme designed to enhance the<br />
wellbeing of employees.<br />
Connecting with the natural world<br />
improves mood, concentration,<br />
and sleep, restores mental activity,<br />
reduces stress, lowers blood pressure<br />
and boosts the immune system.<br />
Sanctuary Mountain Maungatautari’s<br />
own research measuring our<br />
programme’s success showed<br />
participants’ moods and blood<br />
pressure positively impacted<br />
on completion. We can<br />
help you take care of<br />
your people.<br />
Ancient New Zealand forest<br />
surrounded by the world’s<br />
longest pest-proof fence
CONFERENCE, EVENTS AND VENUES<br />
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
23<br />
Mighty local know-how – and a little magic<br />
Experts, mighty locals and good listeners.<br />
That’s the winning combo <strong>Business</strong> Events<br />
<strong>Waikato</strong> delivers to any organisation, large<br />
or small, interested in staging an event in<br />
the <strong>Waikato</strong> region.<br />
<strong>Business</strong> Events <strong>Waikato</strong><br />
is an arm of Hamilton<br />
& <strong>Waikato</strong> Tourism<br />
(HWT).<br />
Aimee Tyson, who heads<br />
up the unit has extensive experience<br />
in tourism, sponsorships<br />
and events.<br />
She and her colleague Harriet<br />
Beattie offer event planners<br />
advice that is free, but invaluable<br />
and impartial, for any conference,<br />
meeting, team incentive<br />
or event in the <strong>Waikato</strong><br />
region.<br />
The assistance they provide<br />
is based on their on-the-ground<br />
knowledge and includes providing<br />
recommendations for venues,<br />
accommodation, pre and<br />
post experiences, organising<br />
site visits and sourcing quotes –<br />
and sometimes some magic too.<br />
Both are passionate about<br />
the world-class facilities and<br />
experiences on offer here,<br />
and as well as promoting the<br />
<strong>Waikato</strong> to business planners<br />
outside the region, they encourage<br />
local organisations to stage<br />
their events locally.<br />
“We always like to say<br />
that there’s a bit of magic<br />
here in the <strong>Waikato</strong> too,” says<br />
Aimee. “People can hold<br />
a function underground in<br />
caves (Waitomo), enjoy New<br />
Zealand’s only working tea<br />
plantation (Zealong) or experience<br />
an event on a movie set<br />
(Hobbiton).”<br />
Importantly, she and Harriet<br />
know how to listen to what a<br />
client wants – and then ensure<br />
that precise needs and expectations<br />
are not just met but also<br />
exceeded.<br />
“Asking pertinent questions<br />
and listening carefully to<br />
the answers is crucial to really<br />
understanding what event<br />
planners are looking for,” says<br />
Aimee.<br />
“We believe listening creates<br />
a feeling of respect, connection<br />
and goodwill – and what better<br />
way is there to start and continue<br />
the professional relationships<br />
we want to have with people<br />
keen to hold their business<br />
events in the <strong>Waikato</strong>.”<br />
“I have worked with the<br />
Hamilton & <strong>Waikato</strong> <strong>Business</strong><br />
Events team throughout 2021<br />
and they have exceeded my<br />
expectations. Their knowledge<br />
of the region, venues, activities<br />
and services on offer is vast<br />
and their recommendations<br />
have been well matched to the<br />
event. They facilitate connections<br />
and continue to foster<br />
them far beyond your initial<br />
contact. I wouldn’t hesitate to<br />
recommend them to anyone<br />
looking to hold and event in the<br />
Hamilton & <strong>Waikato</strong> region.”<br />
Danielle Young, GSO Event<br />
Coordinator, Fonterra says.<br />
Balloons over <strong>Waikato</strong><br />
- still filling the sky with colour!<br />
Balloons over <strong>Waikato</strong><br />
have lift off with a virtual<br />
nightglow on Saturday,<br />
<strong>March</strong> 19 and will still fill<br />
the skies with balloons every<br />
morning.<br />
The team has been working<br />
hard to look at all options to<br />
deliver this iconic event, ensuring<br />
they are working within<br />
the current protection framework<br />
and still delivering a<br />
great experience for everyone,<br />
Balloons over <strong>Waikato</strong> general<br />
manager Michele Connell<br />
says.<br />
“Balloons over <strong>Waikato</strong><br />
is a little different from other<br />
events, in that we do not rely<br />
on ticket sales and attendees,<br />
which current restrictions of<br />
100 person limits have forced<br />
the many event cancellations<br />
we have seen over the previous<br />
few weeks.<br />
“We are unique in our free<br />
status and that afforded us the<br />
ability to think outside the<br />
square and look at how we<br />
could still provide some ballooning<br />
joy to the community.’<br />
Balloons will be flying<br />
from predetermined sites every<br />
morning and the launch site<br />
will be based on the breeze<br />
direction and the ability for<br />
flight over the city to impact as<br />
many people as possible. “As<br />
we will not be launching with<br />
any public involvement, the<br />
messaging will be - whether<br />
you are on your morning commute<br />
to work, on the way to<br />
school or still at home in your<br />
PJs, just look up and enjoy the<br />
magical sight,” she says.<br />
The spectacular ZURU<br />
Nightglow will go online and<br />
Michele says everybody is<br />
invited to enjoy this quintessential<br />
event virtually this year<br />
through Balloons over <strong>Waikato</strong><br />
social media channels.<br />
“We are thrilled to be able<br />
to provide the glow show experience<br />
that thousands love,<br />
people will still be experiencing<br />
the magic of the balloons<br />
inflating and glowing to a choreographed<br />
soundtrack of your<br />
favourite tunes, though this<br />
time from the comfort of the<br />
couch.”<br />
The team will be investing<br />
in filming the Nightglow<br />
and releasing through multiple<br />
social media channels on<br />
Saturday, <strong>March</strong> 19 at 8pm<br />
and inviting the public to the<br />
ZURU Nightglow – Virtual<br />
Edition.<br />
The huge popularity of the<br />
event means many thousands<br />
will still get to enjoy it from<br />
the comfort of their own home<br />
and will be marketed as ‘Grab<br />
some popcorn, set up some<br />
picnic blankets and get the<br />
whole family together!’<br />
“It has been a roller coaster<br />
ride within the event industry,<br />
with what seems like never-ending<br />
challenges to overcome.<br />
We are confident however<br />
we will still be able to<br />
deliver this iconic event in a<br />
different way that provides an<br />
experience for our balloonists,<br />
engages the public and supports<br />
the wider community,”<br />
Michele says.<br />
We’re<br />
here to<br />
help<br />
Meet in the<br />
<strong>Waikato</strong><br />
Be a Mighty Local<br />
- we’re here to help<br />
with your next<br />
business event<br />
businessevents@waikatonz.com<br />
www.meetwaikato.com
24 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
New Zealander of the Year finalist<br />
sows seeds for zero waste<br />
From thousands of nominations 21<br />
finalists across seven award categories<br />
were selected for the Kiwibank New<br />
Zealander of the Year awards and<br />
Whaingaroa/Raglan is home to finalist<br />
Jacqui Forbes (Ngā Ruahine).<br />
The community waste<br />
expert is a finalist for<br />
New Zealand Environmental<br />
Hero of the Year and the<br />
organisation Jacqui heads, Para<br />
Kore Marae Incorporated, was<br />
a semi-finalist up for New Zealand<br />
Community of the Year.<br />
As kaihautu matua (general<br />
manager) for the zero-waste,<br />
not-for-profit organisation, Jacqui<br />
spearheads the innovative<br />
Para Kore zero waste education<br />
programme.<br />
Established in 2009, Forbes<br />
has led Para Kore since its first<br />
days, bringing together a team<br />
of educators who have delivered<br />
workshops and connected<br />
with more than 400,000 people<br />
throughout the country.<br />
From topics such as composting,<br />
food sovereignty,<br />
circular systems, DIY, environmentally<br />
friendly products,<br />
ikura (waste-free periods), gardening<br />
and micro-greens, Para<br />
Kore empowers and supports<br />
marae and organisations across<br />
Aotearoa to work towards zero<br />
waste.<br />
A humble, quiet achiever,<br />
Jacqui began her work life as a<br />
school teacher in kura kaupapa<br />
and kōhanga reo before moving<br />
to Raglan 24 years ago.<br />
Tired of travelling over the<br />
hill into Hamilton for work,<br />
she sought out opportunities in<br />
Raglan, including local relief<br />
teaching.<br />
From there she moved into<br />
an education role with Xtreme<br />
Zero Waste, the groundbreaking<br />
Raglan resource recovery centre<br />
whose ethos is based around<br />
diverting rubbish from landfill.<br />
Jacqui has always had an<br />
affinity with the land, brought up<br />
in Fielding, her whānau didn’t<br />
have a lot of money and she<br />
learnt the importance of minimal<br />
waste and using the resource that<br />
you had to the fullest.<br />
“I grew up in my mother’s<br />
childhood home with the values<br />
of not wasting. My mum<br />
was a solo mum, her parents<br />
had passed away and we lived<br />
in their home with gardens, fruit<br />
trees, berries. We were poor so<br />
eating for us was outside roaming<br />
around picking fruit. There<br />
was always something to eat<br />
– something was always in season,”<br />
she says.<br />
They were the days of buying<br />
items that lasted through the<br />
generations, and they were made<br />
with the intention of lasting several<br />
lifetimes.<br />
“My mum only bought what<br />
she needed. Old stuff was highly<br />
valued, like old furniture and<br />
there was never a change to new<br />
stuff.”<br />
The seeds for minimising<br />
waste were sown during her<br />
childhood and Jacqui also holds<br />
strongly to the Māori world<br />
view in all that she does in the<br />
waste space.<br />
“From the beginning, we<br />
have tried to strengthen our connection<br />
with Ranginui, Papatūānuku<br />
and the atua whānau. If<br />
we can get people outside and<br />
appreciative of the natural word,<br />
and being part of and enjoying<br />
the natural world, they will be<br />
more responsible in their lives to<br />
ensure a healthy natural world.”<br />
Jacqui says the early conversations<br />
that started the Para<br />
Kore journey were initiated by<br />
<strong>Waikato</strong> Regional Council staffers<br />
Gannin Ormsby and Susa<br />
Kupa who had wanted to help<br />
marae with waste minimisation.<br />
“He (Gannin) called hui<br />
in 2008 wanting to talk about<br />
marae recycling and that was<br />
from him going to hui and seeing<br />
how much rubbish there<br />
was.”<br />
Others came on board,<br />
including Eric Pene from the<br />
Tribal Development Unit of<br />
<strong>Waikato</strong> Raupatu Lands Trust,<br />
Pine Campbell a founder of<br />
Xtreme Zero Waste, Carol<br />
Henry from <strong>Waikato</strong> Regional<br />
Council and Marianna Tyler<br />
from GreenUp Ltd.<br />
Working in education at<br />
Xtreme Zero Waste at the time,<br />
Jacqui was invited and through<br />
pestering from another Xtreme<br />
Zero Waste founder Rick<br />
Thorpe, she agreed to take part<br />
in the development and implementation<br />
of the project.<br />
Not long after, Xtreme Zero<br />
Waste became the project coordinator<br />
of Para Kore at the<br />
request of the <strong>Waikato</strong> Regional<br />
Council.<br />
The following year, with<br />
the help of funding from the<br />
Sustainable Management Fund,<br />
a pilot programme took place<br />
at Raglan’s Poihakena Marae,<br />
Tūrangawaewae Marae in<br />
Ngāruawāhia and Kirikiriroa<br />
Marae, the largest urban marae<br />
in Hamilton.<br />
Not satisfied with driving a<br />
recycling kaupapa, the steering<br />
committee consisting of Jacqui,<br />
Carol, Marianna and Pine set a<br />
goal of working towards zero<br />
waste.<br />
But it’s much more than just<br />
looking at waste streams, the<br />
Para Kore team strive to deliver<br />
life-enhancing outcomes for<br />
Māori through building a circular<br />
economy, increasing biodiversity,<br />
supporting climate justice<br />
and action, food sovereignty<br />
and regenerating ecosystems.<br />
Jacqui points out these<br />
are the sort of systems<br />
Māori were operating under<br />
Jacqui Forbes<br />
pre-colonisation.<br />
“The circular economy is<br />
about designing waste out, keeping<br />
resources in use and regeneration,<br />
which has similarities to<br />
te ao Māori (Māori worldview)<br />
and other indigenous systems.<br />
The significance of the indigenous<br />
view though is that it’s<br />
based on whakapapa, based on<br />
relationships, on being from<br />
the natural world - which we<br />
are. It’s not like a made-up fairy<br />
tale. We didn’t come from Mars<br />
or Venus, we are from here, we<br />
are from the natural world,” she<br />
says.<br />
In 2010, Para Kore became<br />
its own entity as Para Kore<br />
Marae Incorporated and Jacqui<br />
says this made sense for them to<br />
come out from under the Xtreme<br />
umbrella and to identify as a<br />
Māori organisation - by Māori,<br />
for Māori.<br />
From the pilot project<br />
of three marae, close to 600<br />
marae, whānau, hapū, iwi, kura,<br />
kōhanga reo, puna reo, kindergarten,<br />
community organisations,<br />
events, churches, tertiary<br />
institutions, companies, community<br />
gardens, and kaumātua rōpū<br />
across the country have joined<br />
the movement.<br />
And it hasn’t been a hard sell,<br />
Jacqui says, with not many opting<br />
out.<br />
“I always say whenever<br />
you go and speak, and share<br />
the kaupapa, it’s always worth<br />
it because you’re sowing the<br />
seeds.”<br />
The regional and national<br />
judging panel includes representatives<br />
comprising of the awards<br />
patron, presenters, sponsors,<br />
community leaders and independent<br />
experts.<br />
The winners will be<br />
announced on Thursday, <strong>March</strong><br />
31. The awards evening format<br />
is currently being worked<br />
through due to Omicron.<br />
Catering for all occasions<br />
Weddings, wedding platters, birthdays,<br />
corporates plus many more.<br />
We bring the restaurant to you!<br />
Professional buffet catering for 60-5000 guests.<br />
www.southernspitroast.co.nz<br />
E: graham@ssbbq.co.nz<br />
0800 2 SPITROAST
REMARKABLE WOMEN<br />
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
25<br />
Women<br />
with a<br />
mission<br />
With the world<br />
celebrating International<br />
Women’s Day in <strong>March</strong> it<br />
was an opportune<br />
moment for <strong>Waikato</strong><br />
<strong>Business</strong> <strong>News</strong> to<br />
approach a group of<br />
women in <strong>Waikato</strong> who<br />
play key roles in business<br />
and learning.<br />
While there are many<br />
more, who we have<br />
introduced to you over the<br />
years, we know you will<br />
enjoy reading these brief<br />
profiles and discovering<br />
more about what has<br />
encouraged this group to<br />
head their fields.<br />
Helping families navigate<br />
sensitive legal matters<br />
Like many women Kerry Reed doesn’t<br />
see herself as remarkable. However,<br />
a legal career dealing with sensitive<br />
family issues and now also being a mum<br />
herself, has endowed her with a few super<br />
powers.<br />
Kerry’s expertise is in all legal matters<br />
related to personal affairs, such as drafting<br />
wills and enduring powers of attorney, as<br />
well as advising on trust structures.<br />
She works with clients who need advice<br />
on residential care subsidies and those moving<br />
to a retirement village. Kerry has an<br />
interest in elder law and incapacity issues,<br />
working closely with clients and their families<br />
to make plans to protect their wealth and<br />
assets. She is experienced with estate administration<br />
and succession planning.<br />
“I really like working with people and<br />
understanding the family and relationship<br />
dynamics. I think that’s why I quite like this<br />
area of law because you really get to know<br />
your clients and their family. Some of my clients<br />
have been in extremely vulnerable situations,<br />
and it’s amazing to help them navigate<br />
through those obstacles and see the relief for<br />
that individual or family at the other side.”<br />
A memorable case for Kerry, was an<br />
estate file where the executor was based in<br />
a very remote village on the other side of the<br />
world and didn’t speak a word of English.<br />
“We had to find an external court approved<br />
interpreter to assist us in getting the documents<br />
properly explained and witnessed<br />
before we could file them in court. Communication<br />
was quite challenging at times.<br />
However, the outcome that we achieved was<br />
financially life-changing for the beneficiary.”<br />
Having transitioned from a large law firm,<br />
Kerry Reed<br />
Kerry is loving her new associate role at DTI<br />
Lawyers. The move was all about providing<br />
a wider-ranging service to her clients.<br />
“Larger firms tend to limit the areas of<br />
law that a lawyer can specialise in and clients<br />
often have to deal with multiple departments.<br />
My wish has always been to work<br />
closely with my clients across a range of life<br />
and legal experiences – for me it is about<br />
building solid relationships based on trust.<br />
When you know what is happening in that<br />
person’s life, including their family and work<br />
lives, I believe you can offer more meaningful<br />
and practical advice.”<br />
The associate commercial, property and<br />
private client lawyer is thankful for the family-friendly<br />
environment at DTI Lawyers.<br />
“DTI Lawyers is very supportive. All of<br />
the DTI directors have children, some have<br />
really young children and work-life balance<br />
is equally important to them,” she says. “As<br />
a firm, we don’t accept that having a normal<br />
family life should be a barrier to success;<br />
either for ourselves or for our clients”.<br />
Forging a path to protect what matters most<br />
In today’s fast-paced world, we<br />
are often encouraged to strive<br />
for work-life balance. Mother of<br />
three and Gallagher Global General<br />
Manager Animal Management, Lisbeth<br />
Jacobs, has embraced the best<br />
of both as she has forged a global<br />
career that has led her to the Mighty<br />
<strong>Waikato</strong>.<br />
Lisbeth (51) believes the notion<br />
of having to choose between work<br />
and life is forcing people, particularly<br />
women, to sacrifice their personal<br />
lives for their careers and viceversa.<br />
“The idea of work-life balance<br />
implies that working is not living,”<br />
she says. “I don’t think it’s about<br />
having to choose. It’s about fitting in<br />
all the different things you do in your<br />
life, of which working is one.”<br />
You could say Lisbeth has found<br />
the winning formula. She joined<br />
Gallagher’s senior leadership team<br />
in 2021 and is based at the agri-tech<br />
company’s global HQ in Hamilton.<br />
She is charged with leading a<br />
team of around 300 people, who are<br />
based in Hamilton and in key markets<br />
around the globe. This team is<br />
delivering world-leading agricultural<br />
management solutions - from physical<br />
and virtual fencing technology to<br />
animal weighing and electronic identification<br />
systems, including software<br />
applications - that are enabling<br />
farmers’ businesses to thrive.<br />
Lisbeth’s career has been truly<br />
global and her roles varied, from<br />
strategy, business development and<br />
technology management roles in<br />
Belgium and China with global steel<br />
wire company Bekaert, to international<br />
strategy with New Zealand’s<br />
business and executive development<br />
group, Icehouse.<br />
Lisbeth Jacobs<br />
Lisbeth was also Executive<br />
Director at UniServices Ltd, the<br />
commercialisation arm of The University<br />
of Auckland, helping to bring<br />
its services, consultancy and intellectual<br />
property to markets around the<br />
world.<br />
Before joining Gallagher, Lisbeth<br />
was General Manager Innovation<br />
and Sustainability at Fletcher<br />
Building. She is also a member of<br />
the NZ Institute of Directors and<br />
holds non-executive directorships on<br />
BRANZ and NorthPower. Lisbeth<br />
has a PhD in materials engineering<br />
from The University of Auckland<br />
and has been Honorary Consul of<br />
Belgium since 2013.<br />
An engineer’s daughter<br />
Originally from Antwerp in Belgium,<br />
Lisbeth is the middle daughter<br />
of an engineer and a historian. The<br />
positive outlook and determination<br />
she inherited from her parents are<br />
values she has tried hard to instill in<br />
her three daughters.<br />
Her youngest is boarding at St<br />
Paul’s Collegiate in Hamilton. Her<br />
two eldest daughters are twins - one<br />
is studying medicine in Belgium and<br />
the second engineering at The University<br />
of Auckland.<br />
They all share their mother’s<br />
strong sense of character.<br />
“I’ve got three strong minded<br />
daughters who have their own firm<br />
opinions, which I enjoy,” says Lisbeth.<br />
“I’ve always encouraged them<br />
to be clear about what they want,<br />
because I think it’s important to have<br />
purpose, and work hard to achieve<br />
it.”<br />
While Lisbeth has always worked<br />
in typically male industries, Lisbeth<br />
is adamant that, whether you’re male<br />
or female, it should simply come<br />
down to who is the best candidate for<br />
the job.<br />
Her determined nature means<br />
she is always striving for constant<br />
improvement from both herself and<br />
those around her.<br />
“I’m always asking; how can we<br />
make that better, bigger or faster?<br />
How can we do this differently?<br />
How can we adapt to the changing<br />
environment? I think this curiosity<br />
has naturally led me into roles with<br />
a link to technology or to innovation<br />
or sustainability.”<br />
Finding her niche<br />
Gallagher is focused on customer-led<br />
innovation and development. And<br />
it is where Lisbeth has found her<br />
niche. She splits her time between<br />
Hamilton and her family home in<br />
Auckland, which she shares with<br />
her husband, a telecommunications<br />
engineer.<br />
“Gallagher is a truly global company<br />
home-grown in New Zealand.<br />
The team here are dedicated to innovation<br />
and always wanting to do<br />
things better. The company’s vison<br />
to protect what matters most and<br />
the values that underpin its strategic<br />
direction are very much aligned to<br />
my own. I feel at home here.”<br />
Lisbeth believes there is an<br />
increasing understanding of the role<br />
agriculture plays in New Zealand’s<br />
sustainability and environmental<br />
protection efforts.<br />
“There is growing recognition<br />
that agriculture can and needs to be<br />
part of the solution. In my mind, this<br />
is where the future of farming lies.<br />
Moving back to a more holistic agriculture-type<br />
approach where farming<br />
is part of the ecosystem of life on<br />
the planet.”<br />
She believes Gallagher is well<br />
positioned to keep working alongside<br />
farmers and help them be part of<br />
the solution.<br />
“Our team has enormous value to<br />
add through our innovative agri-tech<br />
solutions and expert advice, which is<br />
helping farmers work more productively,<br />
more sustainably and use real<br />
data to drive their business decisions.<br />
“New Zealand’s agricultural<br />
industry is ready to tackle change<br />
head-on,” says Lisbeth. “Gallagher<br />
is already playing a crucial role in<br />
making that happen and I am proud<br />
to be part of the team leading the<br />
charge.”<br />
gallagher.com | +64 7 838 9800
26 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
REMARKABLE WOMEN<br />
Mel’s career has wings with Signature Homes<br />
From receptionist to marketing and sales,<br />
Signature Homes <strong>Waikato</strong> has provided Mel Reid<br />
with the wings for her blossoming career path.<br />
Headhunted for the role as a<br />
22-year-old working in retail,<br />
Mel says moving to the new<br />
job has been life-changing.<br />
“Keir, one of the owners, liked<br />
my customer service and asked me to<br />
come and work for Signature Homes.<br />
I had always worked in retail, and<br />
working here was one of the best<br />
things I have ever done. I just really<br />
love the construction industry and<br />
I’ve even ended up building my own<br />
house.”<br />
Her career path has taken a few<br />
twists and turns, and after heading<br />
overseas for a few years, Mel<br />
returned to New Zealand, had a baby<br />
and didn’t think twice about contacting<br />
the Signature team to see if they<br />
would have her back.<br />
“I was only looking for part time<br />
work in the beginning but I knew I<br />
wanted a job with Signature because I<br />
really loved working for them.”<br />
A two-day a week marketing role<br />
grew to full-time, seeing Mel take<br />
care of new enquires, supporting the<br />
sales team with contracts, setting up<br />
events like the Home Show and Fieldays,<br />
looking after the show homes<br />
and she is the face behind the social<br />
media.<br />
In Mel’s time taking care of the<br />
marketing for Signature Homes<br />
<strong>Waikato</strong> they have won the Signature<br />
Homes National Franchise marketing<br />
award two years in a row.<br />
She’s grateful for the professional<br />
and personal support that working for<br />
Signature Homes offers. “They really<br />
do care about their team, their clients<br />
and are proud of the work they do,<br />
and the homes they build here in the<br />
<strong>Waikato</strong>.”<br />
A health issue last year, saw her in<br />
hospital for several weeks battling a<br />
rare auto-immune disease.<br />
“I lost my vision at work when I<br />
went to hospital I needed blood transfusions,<br />
plasma exchanges and steroids.<br />
Luckily, I got my sight back.”<br />
Living with Myelin Oligodendrocyte<br />
Glycoprotein (MOG) Optic<br />
Neuritis means Mel heads to the hospital<br />
once a month for a seven-hour<br />
transfusion and says work always has<br />
her back.<br />
“I’ve never felt bad or guilty. I’ve<br />
always felt supported by them. There<br />
was never any pressure to come back.<br />
They just wanted the best for me.”<br />
Having the regular blood transfusions<br />
and plasma exchanges made<br />
Mel really think about the amazing<br />
commitment people make to donating<br />
their blood.<br />
“I’ve always thought about<br />
donating blood to the New Zealand<br />
Blood Service. Because it’s<br />
nice thing to do but I’ve never had<br />
the time or never actually thought<br />
about doing it. But when I was in<br />
hospital for two weeks, having<br />
plasma exchanges and transfusions,<br />
and there would have been like 80<br />
donors in one bottle. Now I realise<br />
how important it is to donate blood<br />
if you can, because things might<br />
have been a lot different if the blood<br />
wasn’t available. There are so many<br />
Mel Reid<br />
other people out there like me who<br />
rely on transfusions long term.”<br />
As well as being supported<br />
through her health scares, Mel says<br />
the Signature owners - Andrew Buttimore,<br />
Jamie Buttimore and Keir Bettley<br />
have allowed her to grow professionally.<br />
Last year she completed an online<br />
course to help develop her social<br />
media skills; the course was partly<br />
funded by Signature Homes and<br />
Māori economic development organisation<br />
Te Waka.<br />
Through her work Mel has been<br />
able to grow her passion for photography<br />
and it’s something she does in<br />
her spare time as well.<br />
“I love to get out and take photos<br />
of the Signature houses and on the<br />
weekends I like to practice. Lately<br />
I’ve been involved in directing photo<br />
shoots of our new houses for ad campaigns.”<br />
Creating a positive environment<br />
at work is important to Mel, she’s the<br />
go-to for organising team building<br />
and celebrating special events.<br />
“We’ve got 30 staff here and as<br />
you can imagine it’s pretty full on<br />
in the office. People here call me the<br />
team mascot because I’m really big<br />
on being in a happy workplace,” she<br />
laughs.<br />
For someone who is working fulltime,<br />
professionally growing in her<br />
role, raising a family and overcoming<br />
major health issues, Mel is humble<br />
about being picked to be Signature<br />
homes remarkable woman.<br />
“I thought I would be the one<br />
organising this and when Keir asked<br />
me to get it sorted, I said – yep, who<br />
do you want to feature, and he said -<br />
you obviously because you’ve been<br />
such a massive, positive impact on<br />
the business. I just thought that was<br />
so awesome.”<br />
0800 082 888 | www.signature.co.nz<br />
Family is at the heart of<br />
Ana-Maria Funeral Services<br />
For Ana-Maria Richardson her role as a funeral<br />
director is all about family.<br />
As a career it requires much<br />
compassion, empathy, support,<br />
planning, and organisation.<br />
Ana-Maria believes it’s the role<br />
of the funeral director to relieve<br />
families of much of the load as possible<br />
when they are at their most<br />
vulnerable.<br />
“Some families like to be<br />
hands-on and that is important too,<br />
as it helps with the grieving process.<br />
Together we can arrange a<br />
meaningful and memorable funeral<br />
Each and every family<br />
becomes like a part of<br />
my family as we support<br />
them through the<br />
journey of farewelling<br />
their much-loved family<br />
member.<br />
service,” she says.<br />
“All families are unique in that<br />
their needs and wishes are different<br />
and it’s so important to take the time<br />
to listen to grieving families. It is<br />
from this sharing that we can create<br />
a fitting tribute for their loved one.”<br />
Ana-Maria has a genuine interest<br />
in the families she cares for as<br />
they come to terms with the loss of<br />
a loved one.<br />
“Each and every family becomes<br />
like a part of my family as we support<br />
them through the journey of<br />
farewelling their much-loved family<br />
member.”<br />
With over 20 years providing<br />
caring and compassionate services<br />
as a funeral director, Ana-Maria is<br />
passionate about supporting families<br />
in their time of need.<br />
“Bereaved families need to feel<br />
they can place their trust in you to<br />
carry out their wishes and know that<br />
their loved one is being taken good<br />
care of in a dignified and respectful<br />
manner,” she says.<br />
When a loved one dies, even<br />
if the death was expected, it is an<br />
emotional time.<br />
Families may feel shocked and<br />
confused, and not know where to<br />
turn or what to do first. The many<br />
practical arrangements may seem<br />
daunting. Ana-Maria takes the pressure<br />
off the grieving family and<br />
assures them that she will take good<br />
care of their loved one, and help<br />
and guide them in planning a fitting<br />
farewell for their loved one.<br />
The move to the funeral industry<br />
in 1999 was a natural transition for<br />
Ana-Maria.<br />
“When I decided to have a<br />
change of career, working in the<br />
funeral industry appealed as my<br />
previous role as a school secretary<br />
involved not only helping and caring<br />
for the children but their families<br />
too. Care and concern for people’s<br />
wellbeing was a treasure that I<br />
inherited from my mum.”<br />
She approached various funeral<br />
homes in the city with her heart set<br />
on proving she was an ideal fit for<br />
the role of funeral director.<br />
“An opportunity arose in one of<br />
the larger funeral homes in Hamilton.<br />
You might say the rest is history,<br />
but I must say that the professional<br />
training I received and the<br />
experience I gained there has been<br />
Ana-Maria Richardson<br />
invaluable,” she says.<br />
With husband Peter in support,<br />
the decision was made to establish<br />
her own funeral home in a Spanish<br />
Mission style house in Grey Street,<br />
Hamilton East in 2019.<br />
With a background in accounting,<br />
marketing and management,<br />
Peter has been heavily involved<br />
in all aspects of the business and<br />
in 2021 he joined her as partner in<br />
Ana-Maria Funeral Services.<br />
206689AB<br />
Phone: 07-211 4654 or 021 881 229<br />
Email: ana@ana-maria.nz<br />
www.ana-maria.nz<br />
Ana-Maria Funeral Services is a Registered Funeral<br />
Home and a member of FDANZ. As a member we must<br />
abide by their standards – commitment to provide a<br />
thoroughly professional and high-quality service.
REMARKABLE WOMEN<br />
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
27<br />
Recruiting remarkable women<br />
At Asset Recruitment, we pride ourselves on positioning excellence,<br />
and matching exceptional candidates with exciting roles. To celebrate<br />
International Women’s Day <strong>2022</strong>, we’re celebrating two female leaders<br />
we’ve had the privilege of recruiting for <strong>Waikato</strong> organisations.<br />
Michelle Dale<br />
Property Manager Team Leader<br />
Glasshouse Property Management<br />
A career takes flight<br />
Moving to the other side of the world at the age<br />
of six had a profound effect on Michelle Dale.<br />
It sowed the seed of what became her lifelong<br />
dream… to work as a flight attendant for Air<br />
New Zealand. However, her drive to travel<br />
young, meant she started her OE at 18 and had<br />
a variety of roles before settling into London’s<br />
finance scene.<br />
“I was working at Accenture in London and<br />
was at the stage where if I was going to progress,<br />
I needed to sit my accountancy papers.<br />
I decided I’d take a break, train as a flight<br />
attendant, and have a year of fun. Instead, I discovered<br />
a whole new career at Air NZ.”<br />
From a flight attendant across all cabins,<br />
to leading the economy team, it was a missed<br />
promotion and feedback that she needed more<br />
business knowledge, that saw Michelle take up<br />
a role on the ground. “I learnt a lot about leadership<br />
and HR working in the office as a PA to<br />
different GM’s in Air New Zealand.”<br />
However, it was when she became Cabin<br />
Crew Manager and had 20 Flight Service Managers<br />
reporting to her, each of whom had 10-14<br />
crew reporting to them, that Michelle found her<br />
real passion. She loved leading leaders.<br />
Recognising transferable skills<br />
Michelle’s time at Air New Zealand was pre-<br />
COVID and pre-motherhood. Today, Michelle<br />
is Property Manager Team Leader for Glasshouse<br />
Property Management, a position she<br />
secured with the help of <strong>Waikato</strong>’s number one<br />
recruitment company, Asset Recruitment.<br />
On paper, any similarities between air travel<br />
and property management may be few and far<br />
between, but Asset Recruitment could identify<br />
Michelle’s transferable skills, making her an<br />
ideal candidate to put forward.<br />
That, and Asset’s trusted relationship with<br />
Michelle’s future employer, has resulted in<br />
an extremely successful placement, where<br />
Michelle is once again, leading leaders.<br />
Nic Wetere<br />
Chief Executive Officer<br />
Bodco<br />
Curiosity enhances career<br />
Curiosity may have sent Alice in Wonderland<br />
down the rabbit hole, but for Nic Wetere, her<br />
innate curiosity of people and process has<br />
seen her climb the ladder.<br />
A University of <strong>Waikato</strong> alum, it was<br />
working as a qualified chartered accountant at<br />
Ernst & Young, then on her big OE in London,<br />
where Nic really found herself. “I was<br />
thrown into the deep end at 26, managing a<br />
team of 14. It was an interesting experience<br />
and I learnt very early on the need to establish<br />
a chain of respect with people, particularly<br />
with those older than me. I had a lot that I<br />
could learn from them.”<br />
Career growth and development<br />
A return to Hamilton saw Nic knock on the<br />
door of Asset Recruitment, where the team<br />
immediately saw Nic’s leadership qualities.<br />
Over the past decade, Asset Recruitment have<br />
watched and supported Nic’s career growth<br />
and development within the <strong>Waikato</strong>, placing<br />
her first at Heathcote Appliances as Finance<br />
Manager, then Canary Enterprises as Accountant,<br />
where she progressed through the ranks<br />
from General Manager to CEO.<br />
“I had to learn from the ground up but that<br />
enabled me to grow and develop. My natural<br />
curiosity meant I learnt and challenged why<br />
we were doing something. When I see an<br />
opportunity or a challenge, I ask, how can we<br />
do this better? How can we be faster, smarter,<br />
different? Mistakes happen. How do we learn<br />
and cope with it?”<br />
Enabling opportunity<br />
Today, Nic is CEO of Bodco, a global supplier<br />
of nutritional and lifestyle milk powder based<br />
products. Nic admits she’s still very much on<br />
a learning curve, but part of her ethos is making<br />
sure she has the right people around her.<br />
“I’ve been very strong bringing women<br />
through into leadership roles. It hasn’t been<br />
a purposeful decision, it’s just happened. I’m<br />
enabling women to see an opportunity and<br />
giving them the confidence that they can do it.<br />
But people have done that to me so I’m passing<br />
it on.”<br />
Furthermore, Nic’s relationship with Asset<br />
Recruitment has also strengthened, with many<br />
of Nic’s appointments being shortlisted and<br />
placed by Asset. No longer just a candidate of<br />
Asset Recruitment, Nic is now also a client,<br />
knowing where to turn when she’s looking to<br />
grow her team.<br />
Asset Recruitment has assisted Nic and<br />
Michelle on their career paths. As <strong>Waikato</strong>’s<br />
number one recruitment company, Asset<br />
is committed to positioning excellence and<br />
remarkable women.<br />
| 07 839 3685 | www.assetrec.co.nz | Level 10, KPMG Centre, 85 Alexandra Street<br />
206626AA<br />
Care adds point of difference at Harkness Henry<br />
Pastoral care and courtroom<br />
powerhouse litigators might<br />
not always seem a natural fit<br />
but as leader of the Harkness Henry<br />
litigation team, Sarah Rawcliffe<br />
believes it’s care that adds a real<br />
point of difference to the work she<br />
does. Fostering a team culture that<br />
creates a happy, engaged team also<br />
supports and delivers more satisfied<br />
clients and better outcomes.<br />
An experienced commercial litigator,<br />
advising clients on a broad<br />
range of commercial disputes, Sarah<br />
joined Harkness Henry in 2008,<br />
quickly rising through the ranks and<br />
her impact was recognised by the<br />
firm in her promotion to partner in<br />
2016.<br />
“While the law is important it’s<br />
also critical to have a sense of care<br />
for the people you’re advising” Rawcliffe<br />
says.<br />
Sarah frequently advises on complex<br />
commercial disputes, property<br />
matters and her ability to understand<br />
financial accounts sees her regularly<br />
instructed by insolvency practitioners<br />
and creditors regarding liquidations,<br />
receiverships and compromises,<br />
dealing with issues relating<br />
to securities, insolvent transactions,<br />
director breaches and recoveries. It’s<br />
a high stakes, high emotion environment<br />
that demands the best.<br />
She also has in-depth experience<br />
helping clients grapple with tough<br />
matters like prosecutions by Worksafe<br />
and the Ministry of Primary<br />
Industries, advising clients during<br />
the investigation phase, negotiations<br />
with prosecutors, dealing with insurers<br />
and appearing in court to defend<br />
charges or for sentencing.<br />
Professional Conduct Committees<br />
conducting investigations<br />
against health practitioners under<br />
the Health Practitioners Competence<br />
Assurance Act 2003 also call on<br />
Sarah to act as legal advisor.<br />
She’s also a cheerleader in the<br />
firm; building strong collegial bonds<br />
and fostering solid client relationships;<br />
having fun is important to<br />
Sarah and that fits well with the culture<br />
of Harkness Henry. “It’s great to<br />
have partners here, like Sarah, that<br />
are top lawyers and top people,” says<br />
Harkness Henry Chief Executive<br />
Simon Wickham.<br />
“It helps break down any stigma<br />
about stuffy hierarchical, ego driven,<br />
old firm thinking that some law firms<br />
became known for. Sarah’s definitely<br />
a powerful woman but a lot of that<br />
power is the mana and respect she’s<br />
earned from clients and our team<br />
through demonstrating strength and<br />
care.”<br />
This became even more evident<br />
during the Covid lockdowns which,<br />
like many Kiwi businesses, forced<br />
www.harknesshenry.co.nz | +64 7 838 2399<br />
the Harkness Henry team to work<br />
from home. Sarah took her pastoral<br />
care role to heart and relished the<br />
opportunity to recreate a sense of<br />
connectedness, albeit online.<br />
“I wanted to make sure that our<br />
team felt really connected to each<br />
other and connected to Harkness<br />
Henry and to our clients.”<br />
This included the usual team<br />
meetings and Thursday drinks, but<br />
Sarah added an element of challenge<br />
and fun to the Zoom catch ups.<br />
“During the lockdowns, we<br />
would have at least two activities<br />
a week. We all took photos of our<br />
fridges and then submitted them to<br />
guess whose fridge it is. We did virtual<br />
escape rooms, quizzes, a scavenger<br />
hunt where we had to run away<br />
and find something in the house and<br />
bring it back.”<br />
In a busy legal firm, Sarah says<br />
staying in touch with your colleagues<br />
plays an important role in keeping<br />
people connected to their work and<br />
their wellbeing.<br />
“We have got amazing people<br />
here, although it can be too easy to<br />
get very busy and focused on the client<br />
work and the outcomes. Making<br />
sure that everyone is personally okay<br />
is really important to all of us on our<br />
leadership team.”<br />
As well as having a real heart for<br />
her colleagues, Sarah also gives back<br />
locally in many ways. She has been<br />
on the True Colours Charitable Trust<br />
board for around 12 years and for<br />
the past seven years she’s been one<br />
of the key figures behind the Melbourne<br />
Cup Day Long Lunch, the<br />
major fundraiser for the trust.<br />
The True Colours’ team provide<br />
wraparound support to <strong>Waikato</strong> families<br />
who have a child with a serious<br />
Sarah Rawcliffe<br />
health condition or who are grieving<br />
the death of their baby or child. They<br />
receive no funding from the DHB<br />
and only through volunteer effort<br />
like Sarah’s and the generous support<br />
of local businesses and sponsors<br />
do they get what they need to make a<br />
real difference locally.<br />
“I feel very fortunate to be<br />
involved with the trust and helping<br />
them do the very important work<br />
they do.”<br />
Sarah is passionate about her litigation<br />
work, her career and getting<br />
the best possible outcome for her<br />
clients.<br />
“When clients come to see me,<br />
it’s usually not for a positive reason.<br />
I’m not the kind of lawyer that<br />
you come to see when you’re happy<br />
about something,” she says.<br />
“Usually, something has gone<br />
wrong and it’s my job to do the problem<br />
solving in a stressful time for<br />
them, providing clients with practical<br />
solutions, and advising them on<br />
all the options available to them that<br />
they don’t always see initially by<br />
themselves.”<br />
Holding honours degrees in both<br />
law and management, Sarah has a<br />
broad range of experience, developed<br />
across an impressive career<br />
that includes previous work at Phillips<br />
Fox in Auckland, as a senior<br />
solicitor for Islington Borough<br />
Council in London, and as in-house<br />
legal counsel for one of the United<br />
Kingdom’s largest housing developers.<br />
She loves helping others build<br />
their career and assisting the team at<br />
Harkness Henry build better lives for<br />
them and their clients (plus of course<br />
a win in the courtroom!)
28 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
REMARKABLE WOMEN<br />
Legal career<br />
worth the journey<br />
Braun Bond & Lomas Lawyers - <strong>Waikato</strong> senior associate Erin Anderson’s legal<br />
career path may have had some twists and turns but it was worth the journey.<br />
She’s the first one to admit<br />
that being a mother of three<br />
and working fulltime in law<br />
can be all consuming. It can be<br />
demanding, exhausting and incredibly<br />
rewarding (being a mother and<br />
a lawyer).<br />
“Traditionally, law was a male<br />
dominated profession, and the<br />
tables have quite radically turned,<br />
which is fantastic. In many firms,<br />
it’s a far better environment for<br />
women to be in.”<br />
An experienced litigator with<br />
a broad practice in civil litigation<br />
and employment law, Erin has been<br />
practicing law for 10 years, alongside<br />
raising her children. Something<br />
she says she couldn’t have<br />
done without the support of her<br />
family.<br />
“Nobody can tell you how to<br />
juggle a job like this and I’m sure<br />
there’s other professions that are<br />
equally demanding. There is no<br />
manual for how to balance your<br />
career and have a successful marriage,<br />
family life and get to school<br />
sports and dance recitals or whatever<br />
your commitments might be.<br />
Sometimes it’s a matter of making<br />
it up as you go along and hoping<br />
for the best,” she laughs.<br />
Erin’s journey started with a<br />
Bachelor of Arts in politics and<br />
philosophy, and her legal studies<br />
were a happy accident.<br />
“Jurisprudence forms a big part<br />
of political science and I was interested<br />
in the different perspectives<br />
so I added a law degree as well.<br />
I was fortunate to end up where I<br />
did.’<br />
She joined Braun Bond &<br />
Lomas in 2012 and, after spending<br />
several years at a large Hamilton<br />
firm, she recently returned to the<br />
firm. She believes that BBL, as<br />
Traditionally, law was<br />
a male dominated<br />
profession, and the<br />
tables have turned,<br />
which is fantastic.<br />
a firm of dedicated litigators, has<br />
created a model in which the collective<br />
team has a depth of knowledge,<br />
experience, expertise and<br />
resources.<br />
“You are lucky if you find a<br />
career you enjoy and a great place<br />
to work. I am lucky. I enjoy my<br />
work (most days) and this is a great<br />
place to develop junior lawyers and<br />
watch them flourish.”<br />
Erin sees her role as getting<br />
the best possible outcome for her<br />
clients, whether that is through<br />
Level 1, 127 Alexandra Street,<br />
Hamilton 3204<br />
Phone: 0064 7 839 0900<br />
www.bbllawyers.co.nz<br />
Erin Anderson<br />
traditional litigation, arbitration or<br />
alternative dispute resolution.<br />
She emphasises the importance<br />
of consulting with clients<br />
to develop a strategy to achieve<br />
their goals, then implementing and<br />
adapting that strategy as the file<br />
progresses.<br />
And it’s not like what is depicted<br />
on TV, Erin’s quick to point out, a<br />
lot of the negotiating happens outside<br />
of the courtroom in the lawyer’s<br />
office.<br />
“A lot of our work is dealing<br />
with the parties, meetings between<br />
the parties and correspondence<br />
back and forth trying to resolve<br />
the dispute. Ultimately, a lot of<br />
files resolve at one point or another<br />
without needing judicial intervention.<br />
Everything else just becomes<br />
strategic, it’s about building the<br />
most leverage and pressure for<br />
your client to get the best result.”<br />
“Disputes can be stressful<br />
and deeply emotional for those<br />
involved. The role of the lawyer is<br />
to be an objective advisor, an advocate.<br />
It’s about getting the client<br />
the best result possible in the circumstances,<br />
and that’s a win.”<br />
Erin is enjoying the collaborative<br />
work approach at BBL and<br />
the focus on work/life balance and<br />
wellness. These things are becoming<br />
increasingly important in the<br />
legal industry and across many<br />
professions.<br />
A love affair<br />
with real estate<br />
After a career in teaching, Julie Hanna fell in love<br />
with real estate the moment she completed her<br />
very first sale in Raglan 22 years ago.<br />
The house in Whale Bay, by<br />
today’s standards, would be a<br />
bargain but it was a top sale<br />
back then, delivering the vendor<br />
$395,000.<br />
“The first weekend I was on I<br />
sold the house in Whale Bay. At that<br />
stage, it was the highest sale in Raglan,”<br />
she laughs.<br />
From that moment forward<br />
Julie’s trajectory in real estate has<br />
gone from strength to strength and<br />
she has been in the top 20 percent<br />
of Ray White performers for several<br />
years.<br />
When she started helping out her<br />
real estate husband Dave parttime,<br />
Julie quickly realised it’s the sort of<br />
job you need to commit to fully.<br />
“You can’t do real estate parttime.<br />
It’s either one thing or the other. So, I<br />
handed in my notice.”<br />
Not that she didn’t enjoy teaching,<br />
she spent a lot of her career teaching<br />
at Huntly Primary and College and<br />
also travelled around the <strong>Waikato</strong> as<br />
a special education advisor.<br />
“I loved my 26 years teaching but<br />
I certainly love real estate more than<br />
I loved teaching.”<br />
What brings Julie her biggest joy<br />
is matching people with houses, and<br />
making sure they are really happy<br />
afterwards.<br />
She often works with people over<br />
a number of years, as they move<br />
from house to house, until she finally<br />
finds the perfect place for them.<br />
“For me, it’s not so much about<br />
a quick sale. It’s about matching the<br />
right property for the right person.<br />
Some people can look for years and<br />
it’s not the right one, and then all of<br />
a sudden, I know I’ve got the one for<br />
them.”<br />
Community is important to Julie;<br />
she’s the local Justice of the Peace<br />
and she supports a good many fund<br />
raisers.<br />
As Raglan’s only female real<br />
estate auctioneer, she has had a lot<br />
of fun over the years doing charity<br />
auctions; from breast cancer to Ronald<br />
McDonald House to the local<br />
schools and arts centre auction, Julie<br />
loves to use her skills to raise money<br />
for a good cause.<br />
“I love auctioneering, even as a<br />
little kid I loved the call of the auctioneer.<br />
A charity auction is less formal<br />
so I always have a lot of fun at<br />
a charity auction. I’ll always say yes<br />
to a charity auction no matter what.”<br />
Always one to do her bit for the<br />
community, Julie and husband Dave<br />
have recently joined the Raglan<br />
Community Patrol. A countrywide<br />
initiative in partnership with the<br />
police, community patrol’s goal is to<br />
reduce crime and harm through the<br />
active presence of trained patrollers.<br />
“We think the patrol is a great<br />
way of giving back to the community.<br />
Once we’ve completed our<br />
Julie Hanna<br />
training, we will be rostered on to<br />
go out in the patrol car and patrol the<br />
streets for three hours”<br />
Like many businesses during<br />
the Covid lockdowns, a real estate<br />
agents’ ability to fully do their job<br />
was limited.<br />
Although Julie was busy finalising<br />
deals she had started prior to<br />
the lockdown, without open homes<br />
to attend she used the free time to<br />
deliver groceries to vulnerable people<br />
in the community.<br />
“I was doing that sometimes six<br />
hours a day. I really enjoyed it, especially<br />
getting out to our seniors who<br />
were pretty frightened in that first<br />
lockdown.”<br />
During this time, she also<br />
gained her credentials to run<br />
Zoom auctions.<br />
“I went in screaming and not<br />
wanting to do it but I was encouraged<br />
to by head office and I ended up<br />
really enjoying the Zoom auctions.<br />
They went really well and they all<br />
sold under the hammer.”<br />
Julie says Covid hasn’t dampened<br />
the appetite for real estate in Raglan<br />
with lots of people realising they can<br />
find the work/life balance without<br />
having to live in a big city.<br />
“Like me, people and businesses<br />
have realised that work can be done<br />
at home. I was doing Zoom auctions<br />
with a nice jacket and my trackies<br />
on,” she laughs.<br />
“People are just loving the lifestyle<br />
at the beach and Raglan does<br />
offer all of that, and it’s not too far<br />
to travel to Hamilton and Auckland<br />
if need be.”<br />
Ray White Raglan<br />
Julie Hanna<br />
Licensee Agent<br />
and Auctioneer<br />
0274 418 964<br />
julie.hanna@<br />
raywhite.com<br />
@RayWhiteRaglanRealEstate
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
29
30 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
What’s driving exceptional M&A outcomes?<br />
Over the past year, the New Zealand market<br />
has experienced a surge in the volume of<br />
deal activity as well as a significant increase<br />
in the valuations achieved.<br />
While valuation multiples<br />
fluctuate, and<br />
depend on a wide<br />
range of factors, such as the<br />
sector and current macro<br />
backdrop, we have observed<br />
some common attributes<br />
across businesses achieving<br />
high valuation outcomes. In<br />
this article we describe the<br />
wider macro environment and<br />
summarise some of the business<br />
characteristics.<br />
What’s happening in the<br />
macro environment?<br />
Multiple factors are at play<br />
in the buoyant New Zealand<br />
market. Global markets, particularly<br />
private equity (PE)<br />
firms, have ample cash as a<br />
result of low interest rate environments,<br />
monetary policy<br />
stimulus and growing superannuation<br />
funds.<br />
COVID-19-related lockdowns<br />
have increased global<br />
connectivity and made New<br />
Zealand more accessible to<br />
foreign buyers (particularly<br />
American and European).<br />
Previously, this country was<br />
viewed as somewhere where<br />
investments were hard to<br />
manage given the distance<br />
involved. However, we have<br />
now completed numerous<br />
deals without the buyer physically<br />
visiting New Zealand.<br />
The pandemic has also<br />
highlighted the value of businesses<br />
operating in countries<br />
with strong fundamentals,<br />
such as political and regulatory<br />
certainty. Throughout the<br />
pandemic, New Zealand has<br />
been seen as a ‘safe haven’,<br />
driving inbound investments.<br />
Some sectors are particularly<br />
popular right now.<br />
These include, technology and<br />
renewable energy, especially<br />
those with an ESG focus and<br />
healthcare. This is driven<br />
by an aging population and<br />
global focus on the importance<br />
of healthcare.<br />
Successful acquisitions<br />
have created a ‘snowball<br />
effect’ by providing confidence<br />
to other business owners<br />
seeking solid returns and<br />
significant capital gains on the<br />
sales of their businesses. With<br />
many high valuation sales in<br />
the market, owners are looking<br />
for their ‘slice of the pie’.<br />
What attributes are driving<br />
exceptional outcomes?<br />
The following attributes are<br />
common across businesses<br />
achieving high valuation outcomes:<br />
Clearly outlined growth<br />
opportunities. Many New<br />
Zealand businesses have<br />
not yet capitalised on rapid<br />
geographic expansion, leaving<br />
this as a tangible growth<br />
opportunity area. There is a<br />
strong correlation between a<br />
company’s growth prospects<br />
and the multiples achieved.<br />
Having a clear growth strategy<br />
with evidence of execution<br />
ability are critical to investor<br />
interest and valuation.<br />
Ability to sell into large<br />
markets. Traditionally, Australasian<br />
businesses have<br />
tended to trade at a discount<br />
to international peers, primarily<br />
as a result of having a perceived<br />
smaller total addressable<br />
market. <strong>Business</strong>es that<br />
have either entered, or are<br />
able to easily scale into larger<br />
offshore markets (e.g. SaaS<br />
businesses) have attracted<br />
significantly higher valuation<br />
multiples. Natural Pet Food<br />
Group (NPFG) and Ziwi are<br />
good examples of this. Both<br />
entered and demonstrated<br />
strong growth in the large<br />
North American and China<br />
markets.<br />
Premiumisation. Ultra-premium<br />
products are increasingly<br />
in demand from consumers<br />
and the companies<br />
that produce them are equally<br />
sought after, with particular<br />
focus on acquiring existing<br />
high profile brands. Examples<br />
include Ziwi, Allpress or My<br />
Food Bag.<br />
First-rate management<br />
teams. Management teams<br />
that are able to clearly articulate<br />
the unique selling point<br />
(USP) and vision of the business,<br />
and then execute upon<br />
the strategy.<br />
Disruptive products or services.<br />
A company’s ability to<br />
disrupt a traditional industry<br />
or model commands a premium<br />
multiple. For example,<br />
Education Perfect is disrupting<br />
the traditional delivery<br />
model through being online.<br />
Both NPFG and Ziwi are<br />
disrupting the traditional kibble-based<br />
pet food industry.<br />
First mover advantage and<br />
defensible positions. Companies<br />
with products or services<br />
that were first to market<br />
or with a market position that<br />
is largely unchallenged. My<br />
Food Bag had a clear first<br />
mover advantage in New Zealand<br />
through being the first<br />
provider to launch nationwide<br />
and becoming a name synonymous<br />
with meal kits.<br />
TAXATION AND THE LAW<br />
> BY RUTH DEACON<br />
Ruth Deacon is a PwC manager based in the <strong>Waikato</strong> office.<br />
Positive tailwinds in the<br />
sector. <strong>Business</strong>es operating<br />
in sectors driving or benefiting<br />
from change, particularly<br />
where this has been expedited<br />
by COVID-19 and accelerating<br />
a transition that would<br />
have otherwise occurred over<br />
many years. For example,<br />
Education Perfect and Mighty<br />
Ape with the shift in consumer<br />
behaviour to online, and Ziwi<br />
and NPFG with the increasing<br />
humanisation of pets.<br />
Resilience to COVID-19.<br />
Some sectors have demonstrated<br />
incredible resilience,<br />
or even taken advantage of<br />
COVID-19 adversities. Companies<br />
with capability to<br />
respond swiftly to the intricacies<br />
of the pandemic with<br />
innovative solutions have seen<br />
the best results. For example,<br />
the technology sector as a<br />
whole, with notable spotlight<br />
on e-commerce companies<br />
and ‘work-from-home’ capability<br />
providers. Ninja Kiwi<br />
and Education Perfect both<br />
fared well during the pandemic.<br />
ESG aligned. Environmental,<br />
social and governance (ESG)<br />
considerations are increasingly<br />
moving from the periphery<br />
of the investment decision<br />
framework to a more central<br />
role. Investors are seeking<br />
companies they feel comfortable<br />
investing in long-term,<br />
and align with public interest.<br />
Move to digital. Software as<br />
a Service (SaaS) and other<br />
digitally enabled businesses<br />
have attracted premium valuation<br />
multiples. This reflects<br />
unique IP and large global<br />
market opportunities with the<br />
ability to scale quickly via a<br />
digital business model. Recent<br />
examples include Timely,<br />
EzyVet, Ninja Kiwi and Education<br />
Perfect. We are also<br />
seeing more investors using<br />
the ‘Rule of 40’ as a screening<br />
tool to measure the balance of<br />
growth and profitability. This<br />
rule states that a company’s<br />
combined revenue growth rate<br />
and EBITDA margin should<br />
exceed 40%.<br />
While valuation is a function<br />
of numerous converging<br />
factors, and can result in large<br />
variances, currently multiples<br />
are experiencing extreme<br />
highs - ones that some would<br />
consider ‘all time highs’. If<br />
investors are mulling a potential<br />
sale in the near future,<br />
there is no better time to integrate<br />
the attributes into the<br />
business than now.<br />
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WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
31<br />
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32 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
HR MANAGEMENT AND RECRUITMENT<br />
Preventing burnout in your business<br />
It’s everywhere, isn’t it? Exhaustion, malaise, apathy, low energy<br />
and burnout. Yes, even after a great summer and in some cases,<br />
a long holiday, ongoing pressures in the work environment and<br />
our Covid ridden communities are likely to be causing significant<br />
damage to your team’s morale and performance. Assuming your<br />
team has role clarity, is adequately supported, resourced and<br />
trained, here are some tips on how you can prevent and reduce<br />
instances of burnout in your team.<br />
PEOPLE AND CULTURE<br />
> BY SENGA ALLEN<br />
Managing Director, Everest – All about people TM<br />
www.everestpeople.co.nz<br />
Self-reflection: Encourage<br />
your team to cultivate an ability<br />
to self-reflect on their own<br />
wellbeing, their overall health,<br />
and watching for warning signs.<br />
Help think in positive ways by<br />
posing questions like: how<br />
much exercise am I getting, am<br />
I eating a balanced diet, what<br />
are my sleep patterns like, do I<br />
ask for help?<br />
Taking leave: Monitor your<br />
team’s annual leave balance<br />
and make sure they are taking<br />
their full leave complement<br />
each year. While some staff like<br />
to stockpile leave so they can<br />
take extended trips overseas,<br />
make sure this is not impacting<br />
on their wellbeing before you<br />
approve. For those employees<br />
who need more than just<br />
encouragement to take leave,<br />
many employment agreements<br />
have provision to enforce taking<br />
annual leave.<br />
Working smarter - not<br />
harder: If your team is struggling<br />
with a high workload,<br />
support and encourage them<br />
in identifying ways to increase<br />
their efficiency and achieve<br />
a better output to effort ratio.<br />
Better prioritisation, workflow<br />
management and a continuous<br />
improvement culture will also<br />
support your staff to better<br />
manage their workload.<br />
Getting off the grid: The rising<br />
use of smartphones and laptops<br />
in the work environment makes<br />
it difficult for staff to “unplug”<br />
after hours, on weekends and<br />
when on leave. Highly engaged<br />
staff may feel obligated to follow<br />
up these after-hours communications<br />
as they come in.<br />
This constant connection to<br />
work is being increasingly<br />
blamed for causing anxiety and<br />
burnout. As a manager, you<br />
need to lead by example. Give<br />
your team some clear guidelines<br />
about what is expected,<br />
strategies about prioritising and<br />
giving them the message that it<br />
is okay to “switch off” until the<br />
next working day. If you are one<br />
of the culprits of sending after<br />
hours emails, not only should<br />
you reflect on your own potential<br />
burnout, but you should get<br />
into the habit of saving outgoing<br />
emails to draft and sending<br />
these the next working day.<br />
Socialising and having fun:<br />
Getting your team together in a<br />
social environment helps build<br />
relationships, boosts morale<br />
and breaks down barriers. This<br />
may be as simple as getting<br />
people to take their breaks away<br />
from their desk. Other ideas for<br />
socialising include corporate<br />
sports teams, organising social<br />
gatherings and running corporate<br />
team building events such<br />
as go-kart racing and laser tag.<br />
Furthermore, make sure your<br />
work environment is fun, that<br />
people enjoy their time at work,<br />
laugh and feel part of a team.<br />
Making everyone responsible:<br />
Finally, educate your<br />
team about burnout and how to<br />
develop greater resilience and<br />
coping skills. Create discussions<br />
about burnout and have<br />
a process for staff to follow<br />
should they recognise symptoms<br />
of burnout in either themselves<br />
or another member of the<br />
team.<br />
If you are worried about any<br />
of your team members, listen<br />
to their concerns, validate their<br />
emotions, and offer support.<br />
These actions can immediately<br />
help lighten the load.
HR MANAGEMENT AND RECRUITMENT<br />
Changes and challenges<br />
facing <strong>Waikato</strong>’s<br />
recruitment market<br />
COVID-19 may have brought most things<br />
to a standstill; most that is but for the<br />
recruitment industry. Asset Recruitment’s<br />
Executive Recruitment and <strong>Business</strong><br />
Development Manager, Judy Davison,<br />
looks at the changes and challenges of<br />
recruitment in <strong>2022</strong>.<br />
Since the COVID-19<br />
pandemic began, our<br />
industry has experienced<br />
a level of previously unimaginable<br />
demand. Closed borders<br />
and restricted immigration,<br />
alongside the growth of sectors<br />
such as technology, construction,<br />
marketing and those<br />
deemed essential, have seen<br />
the recruitment industry play a<br />
pivotal role in our economy’s<br />
growth.<br />
Recruitment demands in<br />
<strong>Waikato</strong> reflect the region’s<br />
growing reputation as a preferred<br />
destination for both<br />
business and lifestyle. There’s<br />
a marked increase in the number<br />
of temporary positions<br />
becoming permanent amongst<br />
our commercial and industrial<br />
clients. We’re recruiting for<br />
roles that have been newly<br />
created due to COVID-19<br />
demands – healthcare and<br />
social assistance, education<br />
and training, finance and<br />
insurance, communications<br />
and marketing.<br />
Things are different from<br />
what they were two years ago.<br />
The way we recruit is more<br />
fast-paced and proactive.<br />
We’re also supporting our clients<br />
to adapt to the constantly<br />
changing recruitment landscape.<br />
That will continue in<br />
the months ahead as we navigate<br />
the borders reopening,<br />
Kiwis returning to New Zealand<br />
and a new wave of immigrants<br />
looking to make New<br />
Zealand home.<br />
So, what are the changes<br />
and challenges we can expect<br />
to face in <strong>2022</strong>?<br />
The changes<br />
• Kiwis returning: we’re<br />
expecting an influx of Kiwis<br />
to return permanently to<br />
New Zealand. <strong>Waikato</strong> will<br />
be a viable proposition for<br />
many of these candidates<br />
who would previously have<br />
settled in Auckland.<br />
• Immigration increasing:<br />
another welcome change<br />
for the recruitment industry<br />
is the expected increase in<br />
those emigrating to New<br />
Zealand. The majority of<br />
immigrants take up roles<br />
in industries which are desperately<br />
in need of staff.<br />
• Increased costs: with interest<br />
rates and living costs<br />
on the rise, we expect<br />
candidates, particularly<br />
those returning from overseas,<br />
to have high salary<br />
expectations.<br />
The challenges<br />
• Retaining top talent: We’re<br />
encouraging clients to<br />
review their staff packages<br />
and ensure the environment<br />
they’re providing team<br />
members is fair and meets<br />
expectations.<br />
• Competition: There’s competition<br />
for good candidates<br />
and although the pool<br />
is likely to increase with<br />
borders reopening, candidates<br />
seeking work are<br />
savvy and know what they<br />
want.<br />
• Candidate requirements:<br />
Data shows more than<br />
half of New Zealanders<br />
are thinking of resigning<br />
in their current role. This<br />
poses challenges for both<br />
recruiters and employers to<br />
find and retain talent.<br />
Responding to change<br />
As we all know, change has<br />
been the only constant these<br />
past two years, but it can be<br />
managed with a well-documented<br />
recruitment strategy.<br />
The new year is always a great<br />
time to review your organisation’s<br />
recruitment processes<br />
and policies, and to partner<br />
with experienced recruiters.<br />
How to find outstanding<br />
employees in <strong>2022</strong><br />
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
Positioning Excellence<br />
Locally owned and operated, Asset Recruitment<br />
has been established for more than 30 years.<br />
We’re specialists in temporary, permanent,<br />
executive and industrial recruitment.<br />
If you’re looking to hire or would like to discuss career opportunities,<br />
do get in touch with our team. We position excellence in roles across<br />
different industries and sectors, working with both candidates<br />
and clients to secure the right fit for temporary, permanent and<br />
contract positions.<br />
Recruit with Excellence. Recruit with Asset.<br />
Temporary | Permanent | Executive | Industrial<br />
07 839 3685 | www.assetrec.co.nz<br />
33<br />
Maria McCarthy - Senior Recruitment<br />
Consultant and Brigitta Warren - Director.<br />
New Zealand’s workforce is at its most static point in over 30<br />
years. Understandably, many people have opted to stay put as<br />
we navigate through choppy covid waters.<br />
While we still face<br />
pandemic disruption<br />
in the short term, stability<br />
beckons on the horizon.<br />
Sensing that, many kiwis hope<br />
to change jobs in <strong>2022</strong>, with<br />
some tempted abroad. Meanwhile,<br />
as border rules relax for<br />
kiwis overseas, followed by<br />
other nationalities later in the<br />
year, local businesses will look<br />
to attract new workers.<br />
At RecruitNet, we’re confident<br />
the local manufacturing<br />
and engineering job market<br />
will remain buoyant in <strong>2022</strong>.<br />
Over the last two years, the<br />
industry hasn’t slowed down –<br />
it sped up. Primary industries<br />
like timber, agriculture and<br />
dairy also expanded, creating<br />
exciting new jobs for those<br />
willing to explore new opportunities.<br />
We believe the push from<br />
consumers to support local and<br />
buy local was partly behind the<br />
growth and that this behaviour<br />
is here to stay.<br />
People want to support kiwi<br />
companies more than ever. We<br />
want to work for them, and we<br />
want to buy from them. We<br />
want to feed our families with<br />
food from local suppliers. This<br />
mindset won’t change as the<br />
borders open and the strains on<br />
global supply chains ease.<br />
If you’re looking to expand<br />
your manufacturing team and<br />
bring in outstanding talent in<br />
<strong>2022</strong>, RecruitNet can make it<br />
easy for you. We understand<br />
the industry, and we know the<br />
local job market.<br />
Trust us to do the heavy<br />
lifting so that you can stay<br />
focused on your business<br />
priorities.<br />
Contact the team today to discuss<br />
your recruitment needs.<br />
Email: info@recruitnet.co.nz<br />
Call: 021 466 732
34 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
The Borders are Opening<br />
– so what can employers<br />
expect now?<br />
Very soon after our article last month<br />
highlighting the need to open New<br />
Zealand’s border - the Government<br />
announced its five-step plan to do exactly that!<br />
So what will this look like, and what does it<br />
mean for employers desperately short of the<br />
skills they need for their businesses now?<br />
Step 1 — From 28 <strong>February</strong> <strong>2022</strong> - New<br />
Zealand citizens and residents from Australia,<br />
and other eligible travellers under the current<br />
border settings<br />
Step 2 — From 14 <strong>March</strong> <strong>2022</strong> - All New<br />
Zealand citizens and residents, other eligible<br />
travellers under current border settings, working<br />
holiday visa holders and, most importantly<br />
- skilled workers earning at least 1½ x the<br />
median wage can be approved a border exception<br />
(ie; paid at $40.50ph or higher)<br />
Step 3 — From 13 April <strong>2022</strong> - Current<br />
temporary work and student visa holders<br />
with a valid visa and who have been caught<br />
offshore, and who can still meet their visa<br />
requirements.<br />
Step 4 — July <strong>2022</strong> - All travellers coming<br />
from Australia (irrespective of citizenship),<br />
visitors from visa-waiver countries, and visitors<br />
from other countries who hold a valid<br />
visitor visa – and work visa holders approved<br />
under the Accredited Employer Work Visa<br />
regime which begins 4 July. This accreditation<br />
regime will effectively replace the current critical<br />
purpose entry for skilled workers.<br />
Step 5 — October <strong>2022</strong> - All visa categories<br />
will reopen and back to “normal?”<br />
The immediate take-outs from the above<br />
are that working holiday visa holders, who<br />
have traditionally been a significant source of<br />
casual and seasonal workers will start returning<br />
from <strong>March</strong>, and in time for the kiwifruit<br />
harvest. And, importantly, employers will be<br />
able to begin bringing in those higher skilled<br />
workers from 13 <strong>March</strong>, and solely on the<br />
basis that these workers are being paid at 1½<br />
x the median wage. The same border excep-<br />
Level 2<br />
586 Victoria Street<br />
Hamilton 3204<br />
Level 3<br />
50 Manners Street<br />
Wellington 6011<br />
07 834 9222<br />
enquiries@pathwaysnz.com<br />
pathwaysnz.com<br />
Richard Howard<br />
tion request process is to be followed but,<br />
rather than an employer having to make a case<br />
that the worker is required for a time-critical<br />
role of national economic importance, or has<br />
unique skills, all the employer will need to do<br />
is evidence the required pay rate. In December<br />
the Government announced a border exception<br />
for up to 780 IT workers and auditors and<br />
set remuneration thresholds for the various<br />
specified roles. This announcement, and the<br />
work which finally culminated in the policy<br />
detail being released on 11 <strong>February</strong>, is now<br />
all largely redundant and will be superseded<br />
by the 13 <strong>March</strong> changes.<br />
The border opening is, however, a double-edged<br />
sword as it also opens up the very<br />
real likelihood that the scarce skills employers<br />
have been desperately holding onto over<br />
these last two years will be even harder to hold<br />
onto in the future. These skills have been heldback<br />
in New Zealand due to Covid-imposed<br />
considerations, and overseas opportunities are<br />
now beckoning. A recent news article quoting<br />
30% higher wages for “tradies” in Australia is<br />
an indication of the challenges New Zealand<br />
employers are going to increasingly face as<br />
border barriers reduce. In addition, enticing<br />
highly skilled workers to New Zealand in the<br />
absence of any long-term residence pathway<br />
is another challenge<br />
The good news is that the border is opening<br />
and skilled workers can soon enter New<br />
Zealand…and lets all hope they do!<br />
Gallagher empowers<br />
customers to easily<br />
manage vaccine<br />
mandates<br />
Leading security manufacturer Gallagher<br />
is helping customers keep pace with the<br />
ever-changing COVID-19 requirements in<br />
New Zealand.<br />
The launch of their My<br />
Vaccine Pass enhancement<br />
will enable customers<br />
to link a user’s My<br />
Vaccine Pass status and expiry<br />
to their access credential with<br />
helpful workflow notifications<br />
to users and their managers.<br />
“Since its release in<br />
November, the My Vaccine<br />
Pass has become an integral<br />
part of daily life, just like carrying<br />
a driver’s licence, scanning<br />
in at the supermarket, and<br />
wearing a mask,” Gallagher’s<br />
regional sales manager for<br />
New Zealand and the Pacific<br />
Islands Brad Small says.<br />
“So, it’s no surprise that<br />
we’ve had more than 50 prominent<br />
businesses enquire about<br />
a My Vaccine Pass enhancement<br />
with our Command Centre<br />
Mobile in recent months.<br />
“With many businesses now<br />
mandating that all employees<br />
and/or visitors are vaccinated<br />
before allowing entry on site,<br />
customers asked us for an easy<br />
way to streamline vaccination<br />
status with their access control<br />
system.”<br />
While many customers<br />
were already using Gallagher’s<br />
Competencies to ensure only<br />
fully vaccinated people are<br />
granted access to a site, Gallagher<br />
explored other solutions<br />
to authenticate this process and<br />
help customers streamline vaccine<br />
pass management.<br />
Operationally, customers<br />
scan the New Zealand Government<br />
issued My Vaccine Pass<br />
QR code into the Gallagher<br />
Command Centre Mobile App<br />
using the camera on the mobile<br />
device.<br />
Through being<br />
agile in response<br />
to the needs of our<br />
customers, we’ve<br />
come up with a<br />
straightforward way<br />
that businesses can<br />
ensure they remain<br />
compliant with<br />
vaccine mandates<br />
and health and safety<br />
precautions to keep<br />
their staff and site<br />
safe<br />
Gallagher’s Command<br />
Centre software will validate<br />
the pass and add the expiry<br />
date as a competency for that<br />
user’s profile.<br />
Access will be granted until<br />
the My Vaccine Pass expires,<br />
at which point access to configured<br />
areas can be removed.<br />
Leading up to the removal<br />
of the user’s access, Gallagher<br />
can send SMS and email notifications<br />
to the individual and<br />
their manager to remind the<br />
user to get their booster vaccine<br />
before it impacts their<br />
ability to work.<br />
“Through being agile in<br />
response to the needs of our<br />
customers, we’ve come up<br />
with a straightforward way<br />
that businesses can ensure<br />
they remain compliant with<br />
vaccine mandates and health<br />
and safety precautions to keep<br />
their staff and site safe,” Small<br />
says.<br />
General manager of Gallagher<br />
Certified Channel Partner,<br />
Watchu Security, Justin<br />
Fisher says this enhancement<br />
will add value to customer.<br />
“Like all products coming<br />
from Gallagher you know it<br />
will work, as the R&D is solid.<br />
With something as important<br />
as the security of health during<br />
the COVID-19 pandemic, the<br />
new Gallagher My Vaccine<br />
Pass enhancement will be a<br />
great asset and relief to our clients,<br />
along with ourselves, as<br />
we merge this new control into<br />
our everyday lives.”<br />
Gallagher’s My Vaccine<br />
Pass enhancement is just one<br />
example of how Gallagher<br />
is committed to meeting the<br />
evolving needs of customers<br />
and working together to ensure<br />
customers are positioned to<br />
move securely into the future.<br />
With the Proximity and<br />
Contact Tracing Report being<br />
another example – Gallagher<br />
customers can use the report to<br />
help identify cardholders who<br />
have shared an area simultaneously<br />
with a cardholder<br />
who has tested positive for<br />
COVID-19.<br />
“We know that the safety of<br />
people is now at the forefront<br />
of business considerations<br />
more than ever before, so<br />
we’re continually innovating<br />
to help our customers navigate<br />
these uncertain times through<br />
maximising their Gallagher<br />
security solution,” Small says.<br />
For more information on<br />
how businesses can protect<br />
their world during the COVID-<br />
19 pandemic visit security.gallagher.com/COVID-19.
WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2022</strong><br />
35<br />
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linkbusiness.co.nz/WK00219<br />
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linkbusiness.co.nz/WK00218<br />
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reuben.silby@linkbusiness.co.nz<br />
linkbusiness.co.nz/WK00226<br />
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linkbusiness.co.nz/WK00216<br />
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· 3 yr av profit to one working owner $177,792<br />
linkbusiness.co.nz/WK00233<br />
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Auto Workshop Hamilton $329,000<br />
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“Fosters successfully delivered this<br />
project in extraordinary conditions.”<br />
Emily Zhang, Developer<br />
A successful design-build for internationally<br />
listed company TOMRA has left Developer<br />
Emily Zhang eager to work with Fosters again<br />
in the future.<br />
The 35-week project was delivered on time<br />
and on budget (in fact two days earlier than<br />
the completion date at Tender), the team<br />
pulling out all the stops to keep the project on<br />
track through two lockdowns.<br />
The result is a 1,700 metre sq office and<br />
3,400 metre sq warehouse facility, including a<br />
research centre for the berry picking machine<br />
manufacturer.<br />
“Procuring supplies from Auckland was<br />
a major challenge, lockdown creating a<br />
breakdown in the supply chain” says Emily. “It<br />
was a miracle we got everything done on time.<br />
Fosters successfully delivered this project in<br />
extraordinary conditions.<br />
“I attribute this success to their capability<br />
to make things happen. There was great<br />
communication between Fosters, the civil<br />
construction team and the subcontractors.<br />
“Fosters flexibility, cost-saving initiatives<br />
and efficiency through the project all greatly<br />
contributed to the successful outcome.”<br />
Emily chose Fosters based on their solid<br />
market reputation, adding that she was<br />
“also impressed by their contribution to the<br />
community.”<br />
She’s very pleased with the results and says<br />
she’d choose them again.<br />
“Based on this experience, I have pretty good<br />
faith in Fosters. I appreciate that they delivered<br />
what they promised. In the current conditions,<br />
this was significant.”<br />
FOSTERS.CO.NZ . 07 849 3849
ate ability to listen, Ru<br />
sold by real experts.<br />
dors. Repeat busines<br />
88 Braid Road<br />
NOTHING COMPARES<br />
- LUXURY, STYLE &<br />
VIEWS<br />
Russell and Angela Thomas are redefining how premium<br />
real estate service is done.<br />
Recognised as some of the <strong>Waikato</strong>’s best-awarded real estate professionals, they<br />
are excited to join New Zealand Sotheby’s International Realty to bring a globally<br />
recognised brand and international reach to their clients.<br />
With top-notch negotiation expertise and an innate ability to listen, Russell and<br />
Angela deliver the very best results for their vendors. Repeat business is tangible<br />
evidence of their success.<br />
Inspired by river and golf course views, this luxury St Andrews home<br />
caters to the most fastidious buyers and consummate entertainers. An<br />
architectural jewel, it has opulent amenities at your beck and call. It’s<br />
easy to imagine living here and soaking up the magnificent lifestyle. The<br />
property’s resort-like vibe is accentuated through outdoor features such<br />
as a spa pool, beautiful decking and glass veranda, alfresco niches, a<br />
built-in outdoor kitchen, and a putting green. A grand entrance provides<br />
an impressive introduction to the home’s high-stud designer interior fully<br />
automated with Control 4 technology. Drapes, lighting, heating, and<br />
security are all at fingertip control.<br />
Living and entertaining options abound, and numerous appointments<br />
ensure year-round comfort. Opulent living requires a magnificent kitchen,<br />
and this home doesn’t disappoint thanks to imported Brazilian marble,<br />
black custom cabinetry, an abundance of Miele appliances, and a butler’s<br />
pantry. Open plan living, highlighted by a living flame gas fire set in a<br />
stunning natural stone feature wall and a picture frame television, create a<br />
perfect space to relax or enjoy good conversation with friends. Guests are<br />
accommodated in a five-star wing and two further spacious bedrooms are<br />
served by a sleek, stylish bathroom. The piece-de-resistance, panoramic,<br />
self-contained penthouse suite deserves a big round of applause. It treats<br />
occupants to an office, gym, kitchenette, a glass veranda framing the vista,<br />
and a grandmaster bedroom with a full en-suite bathroom and bespoke<br />
Angela today.<br />
dressing room.<br />
For an elevated real estate<br />
experience, call Russell and<br />
Nothing is left to chance in this home, including the large deep garage<br />
currently housing vehicles, a full-size pool table, Russell and fixed Thomas<br />
steel cabinetry.<br />
The prized location, close to the CBD, connects to river walks and<br />
cycleways, golf course and cafes.<br />
M. +64 20 4004 0360<br />
russell.thomas@nzsir.com<br />
www.88braidroad.com<br />
Angela Thomas<br />
M. +64 20 4004 0368<br />
angela.thomas@nzsir.com<br />
Office opening soon at<br />
65 Devine Road,<br />
Tamahere Village,<br />
Hamilton<br />
+64 7 464 0184<br />
nzsothebysrealty.com<br />
NOW OPEN IN WAIKATO
Real estate sold<br />
by real experts.<br />
Russell and Angela Thomas are redefining how the best real estate is done. They are excited to have joined<br />
New Zealand Sotheby’s International Realty and offer <strong>Waikato</strong> a premium alternative that is locally based, with<br />
enormous national and global reach.<br />
Angela and Russell blend top-notch negotiation expertise and the ability to truly listen, resulting in the very best<br />
results for their vendors. Repeat business is tangible evidence of their genuine affinity with people.<br />
If you would like to preview new listings Russell and Angela are bringing to the market in the coming<br />
weeks, please contact them today.<br />
Russell Thomas<br />
M. +64 20 4004 0360<br />
russell.thomas@nzsir.com<br />
Angela Thomas<br />
M. +64 20 4004 0368<br />
angela.thomas@nzsir.com<br />
nzsothebysrealty.com<br />
Each office is independently owned and operated. NZSIR <strong>Waikato</strong> Limited (licensed under the REAA 2008) MREINZ.