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petfood pro 1/2022

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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International Magazine March <strong>2022</strong> ISSN 2628-5851<br />

Technology & Marketing<br />

1/22<br />

Ingredients: Insect Proteins, More Sustainable BARF, Pet Nutrition, Plant-Based Food<br />

Processing: Healthy Kibbles, Hygienic Cooking, Modular and Flexible Solutions<br />

Packaging: Recyclable Packaging and Bags, Inline Tray Sealer<br />

Marketing: Vet's Corner, Pet Food Competence Network, Anuga FoodTec, IFFA, Interzoo


July 10–13, <strong>2022</strong><br />

McCormick Place | Chicago, IL<br />

Reconnect Learn Innovate<br />

Registration is Now Open!<br />

Stay connected with the latest<br />

IFT FIRST updates at iftevent.org


editorial<br />

The Best for the Furry Family<br />

Mahatma Gandhi once said: "The<br />

greatness of a nation and its moral<br />

<strong>pro</strong>gress can be judged by the way its<br />

animals are treated."<br />

A couple of weeks ago, a <strong>pro</strong>fessional<br />

footballer was filmed kicking his cat.<br />

The fans and general public were<br />

outraged and the authorities removed<br />

the poor animal into safe-keeping. His<br />

team banned him and he was fined the<br />

maximum possible amount. He regretted<br />

his actions and sent the money to an<br />

animal welfare organisation.<br />

This goes to show how important pets<br />

are for families and people in general.<br />

The response was immediate and clearly<br />

showed how we can never treat an animal<br />

as a thing.<br />

A pet food start-up manufacturer in Berlin,<br />

Germany, Pet’s Deli has launched an<br />

initiative “My animal is not a thing“ which<br />

supports and underlines this viewpoint<br />

and asks for more <strong>pro</strong>tection for animals<br />

and stronger punishments for those who<br />

torment them.<br />

In Germany there are laws against animal<br />

attacks, especially poisoning with bait,<br />

but the police and public <strong>pro</strong>secutors<br />

often don't apply them enough, since<br />

animals are mostly seen as things, not<br />

family members, and are lower priority<br />

in times of reduced manpower. The<br />

campaign aims to highlight this, with a<br />

view to supporting increased capacity.<br />

Pet’s Deli has set its mission to <strong>pro</strong>vide a<br />

healthy and natural nutition for our four<br />

legged friends. For ourselves and our<br />

children we only want the best, so the<br />

same sould be true of our furry family.<br />

All ingredients are fresh, natural and high<br />

quality, with no gluten-containing grains,<br />

sugar, flavour enhancers or colours.<br />

Instead the high value food includes<br />

gently cooked vegetables, fresh fruit<br />

and copious essential oils and herbs. The<br />

company also works closely with vets<br />

and pet nutritionists and listens to its<br />

customers, as well as offering qualified<br />

advice including blogs on all topics from<br />

food to love to <strong>pro</strong>viding the right home<br />

for young and older animals. The company<br />

is growing rapidly.<br />

Another initiative from Toronto, Canada,<br />

HOPE Pet Food, has also specialised<br />

on breaking down traditional pet food<br />

barriers by <strong>pro</strong>ducing sustainable and<br />

high <strong>pro</strong>tein insect-based treats, initially<br />

for dogs but with <strong>pro</strong>ducts for cats under<br />

research. The cover page of PetFood PRO<br />

is Jasper, their special test person. We<br />

couldn’t resist this joy.<br />

HOPE’s <strong>pro</strong>gramme is equally clear:<br />

“We’re on a mission to make high-quality,<br />

environmentally sustainable pet food<br />

with the power of science, innovation,<br />

Ian D. Healey, Editor-in-Chief<br />

and kindness. Our all-woman team<br />

of innovative scientists and nutrition<br />

experts have researched and tested<br />

the most natural, nutrient-dense, novel<br />

ingredients and are excited to introduce<br />

you to HOPE! Our first <strong>pro</strong>duct line<br />

is made with yummy insect <strong>pro</strong>tein<br />

instead of traditional livestock <strong>pro</strong>tein.<br />

This not only <strong>pro</strong>vides your bestie with<br />

all the nutrients and <strong>pro</strong>tein they need<br />

and more, it also reduces their Carbon<br />

PawPrint significantly. Our <strong>pro</strong>ducts are<br />

made responsibly and … are nutritious,<br />

sustainable, and delicious! At least, Jasper<br />

thinks so!”<br />

The team at PetFood PRO are glad to share<br />

these initiatives and we look forward to<br />

hearing more, especially if the results are<br />

as good as this cover photo shows.<br />

Sincerely<br />

If you like it subscribe!<br />

Issue 1 <strong>2022</strong><br />

3


Contents<br />

International Magazine March <strong>2022</strong> ISSN 2628-5851<br />

Technology & Marketing<br />

1/22<br />

Issue 1 March <strong>2022</strong><br />

The meat-alternative human food realm is exploding. However, innovation in the pet<br />

food space has lagged. With 25-30 per cent of meat <strong>pro</strong>duced in North America going<br />

to pet food, this is leaving a big environmental pawprint. Insects can play a key role<br />

in reducing the impact our pets have on the planet. Not only do they require less<br />

resources, but they eat pre-consumer food waste - an environmental win-win! Enjoy<br />

the story on page 13<br />

Ingredients: Insect Proteins, More Sustainable BARF, Pet Nutrition, Plant-Based Food<br />

Processing: Healthy Kibbles, Hygienic Cooking, Modular and Flexible Solutions<br />

Packaging: Recyclable Packaging and Bags, Inline Tray Sealer<br />

Marketing: Vet's Corner, Pet Food Competence Network, Anuga FoodTec, IFFA, Interzoo<br />

Cover: © HOPE Pet Food<br />

Ingredients<br />

Processing<br />

6 A More Sustainable BARF Diet<br />

10 What's Behind the Plant Based Pet Food Boom?<br />

13 Sustainable High Protein Insect-Based Treats for Dogs<br />

17 Spreading Awareness about Healthy Pets<br />

36 Modular System Solutions for Pet Food Products at Anuga<br />

FoodTec<br />

38 Extrusion Expertise Im<strong>pro</strong>ves Nutritional Value of<br />

Kibbles<br />

40 Technical Solutions for the Treatment of Mono-Components<br />

42 Continuing the Industrial Bowl Cutter Success Story<br />

Naturally sourced coloring ingredients can help to subtly<br />

differentiate your <strong>pro</strong>duct. So, what is behind the plant-based pet<br />

food boom? Products that mimic human treats are increasingly<br />

popular and, as we continue to humanize our pets, we can expect<br />

to see the other global megatrends such as naturality, plantbased<br />

and health become ever more front-of-mind with the pet<br />

food consumer too. The full story is on page 10.<br />

What makes a kibble good for pets and good value for their<br />

owners? Marina Sgarbossa explains: “A healthful kibble with a<br />

high-quality nutritional composition and easy digestibility is of<br />

crucial importance … kibbles must be palatable and have a good<br />

taste, aroma and texture. Nutritional composition, taste and<br />

aroma are determined mainly by the recipe, while digestibility<br />

and texture refer to the <strong>pro</strong>cessing method. See page 38.<br />

4<br />

Technology & Marketing


Departments<br />

3 Editorial<br />

52 Upcoming Events<br />

52 Impressum<br />

14. – 19. 5. <strong>2022</strong><br />

Frankfurt am Main<br />

Marketing<br />

21 Leiber Presents New Brand Image<br />

22 Petfood Competence Network<br />

45 Interzoo Returns in Person<br />

46 IFFA <strong>2022</strong> Process Technology and Ingredients<br />

51 Vet's Corner - Homeopathy<br />

Packaging<br />

48 Recyclable Packaging for Irish Dog Food<br />

49 Inline Tray Sealer is the Natural Choise for Premium Dog<br />

Food<br />

PROVEN<br />

TECHNOLOGIES<br />

FOR PET FOOD<br />

PRODUCTION<br />

IFFA, the world’s leading <strong>pro</strong>tein<br />

<strong>pro</strong>cessing and packaging show<br />

since 1949<br />

www.iffa.com<br />

A British pet food supplier company uses only high welfare meat<br />

and <strong>pro</strong>ducts come in completely compostable packaging.<br />

With growing sales, the company needed to replace the hand<br />

packing operation with a much faster automated solution.<br />

In particular, the use of the rigid lids could not consistently<br />

achieve the necessary hermetic seal to afford the fresh <strong>pro</strong>ducts<br />

maximum <strong>pro</strong>tection and extended shelf life.The solution is on<br />

page 49.<br />

Issue 1 <strong>2022</strong><br />

5


Ingredients<br />

A More Sustainable BARF Diet:<br />

Possibilities for Feed Components<br />

and Packaging<br />

Near-natural nutrition following BARF diet principles, which is as conducive to the health of pets as it is to the<br />

health of our planet Earth – there are numerous options available for sustainability-conscious pet parents:<br />

from certified fish oils to green-lipped mussel powder to vegan, resource-saving alternatives such as <strong>pro</strong>tein<br />

flours and algae. There are also different possibilities as regards packaging.<br />

The UN’s 17 sustainable development goals came into<br />

effect in 2016.<br />

Natural feeding components contribute to achieving these goals. Read in<br />

this article more about the positive impacts of the mentioned <strong>pro</strong>ducts.<br />

Jan-Christoph Morisse – Head of<br />

Animal Nutrition and Care at Henry<br />

Lamotte Oils. Henry Lamotte Oils is<br />

a leading quality supplier for natural<br />

oils and related <strong>pro</strong>ducts such as<br />

vegetable butters, waxes, seed flour<br />

and oleoresins. The company’s own Oil<br />

Mill Lipos mainly <strong>pro</strong>cesses certified<br />

organic seeds to oil, <strong>pro</strong>tein flours and<br />

press cakes.<br />

A more sustainable BARF<br />

diet: beyond meat, fruits and<br />

vegetables<br />

The Biologically Ap<strong>pro</strong>priate Raw Food<br />

Diet – BARF diet for short – is becoming<br />

more and more popular among pet<br />

parents. They associate it with nearnatural<br />

nutrition for dogs and increasingly<br />

also cats, which they prepare at home<br />

and in which they can influence the feed<br />

components. BARF takes as its starting<br />

point the diet of carnivorous animals<br />

living in the wild. Accordingly, the most<br />

important feed constituents are meat,<br />

bones and giblets. Small quantities of fruit<br />

and vegetables are intended to imitate<br />

the stomach contents of small pray<br />

animals. There is no place for <strong>pro</strong>cessed<br />

foods in this diet.<br />

Technology & Marketing<br />

Technology & Marketing<br />

Technology & Marketing<br />

Technology & Marketing<br />

One might wonder: Why does a dog<br />

need oils, algae and alike in their natural<br />

nutrition, whereas wild canines like the fox<br />

do not get it? Feeding dogs and cats with<br />

farmed meat and farmed fish does, due<br />

to the nutrition of the breeding animals,<br />

not ensure the supply of nutrients such as<br />

essential fatty acids to pets to the same<br />

extent as feeding with meat from wildlife.<br />

The meat of wild animals contains many<br />

times more omega-3 and omega-6 fatty<br />

acids in a favorable ratio compared to<br />

breeding animals. This is a result of a wild<br />

animals’ diet of, for example, grass and<br />

meadow flowers.<br />

From the spectrum of natural<br />

feed components for BARF<br />

For optimally fulfilling the nutritional<br />

needs of dogs and cats in a BARF diet<br />

and thus maintaining their health, the<br />

following <strong>pro</strong>ducts made from natural<br />

raw ingredients are examples for suitable<br />

feed constituents:<br />

Fish oils and fish liver oils<br />

Perna canaliculus (green-lipped<br />

mussel powder)<br />

Algae oils and algae powders<br />

Protein press cakes and flours<br />

Fish oils and fish liver oils<br />

Fish oils have a unique fatty acid pattern<br />

with long-chain omega-3 fatty acids,<br />

which the animal as well as the human<br />

body cannot <strong>pro</strong>duce completely<br />

on their own. EPA (eicosapentaenoic<br />

acid,C20:5) and DHA (docosahexaenoic<br />

acid, C22:6) have a positive effect on the<br />

cardiovascular system and are involved<br />

in many metabolic <strong>pro</strong>cesses. This is<br />

also underlined by the health claims<br />

for humans reviewed by the European<br />

Food Safety Authority (EFSA), which<br />

are essentially transferable to animal<br />

nutrition.<br />

These are examples how fish oils and<br />

fish liver oils contribute to the SDGs of<br />

the United Nations:<br />

They contribute to the main idea<br />

behind upcycling, namely the<br />

complete use of all components<br />

of a raw material. From the<br />

resource fish, one can obtain more than<br />

just the fillet for human consumption – in<br />

the sense of a sustainable, careful use of<br />

nature’s resources.<br />

Different certifications can be<br />

applied to fish oils:<br />

• According to the MarinTrust<br />

Standard, fisheries must operate in<br />

accordance with the FAO Code of<br />

Conduct for Responsible Fisheries. At<br />

sea, this contributes to the long-term<br />

conservation of fish stocks by not<br />

catching too many young fish before<br />

they had the chance to re<strong>pro</strong>duce.<br />

There is also transparency about the<br />

fishing area.<br />

• Fish oils with the Marine Stewardship<br />

Council (MSC) seal, with which end<br />

consumers are mostly familiar, are<br />

not widely available.<br />

6<br />

Technology & Marketing


Ingredients<br />

Pet Food Dicing<br />

Solutions<br />

The M6 2-D belt-fed dicer is ideally suited for the reduction<br />

of preformed slabs. Designed and manufactured by Urschel,<br />

the M6 <strong>pro</strong>duces precision dices at high <strong>pro</strong>duction<br />

capacities to maximize your <strong>pro</strong>duction goals.<br />

Overall stainless-steel design. Hinged access panels assist<br />

with cleaning and routine maintenance. Integrated electrical<br />

enclosure with convenient operator stop/start station.<br />

Equipped with 5 HP (3.7 kW) or 7.5 HP (5.6 kW) motor.<br />

Urschel customers benefit from increased in-spec <strong>pro</strong>duct.<br />

Higher capacities. Increased <strong>pro</strong>fit. Sanitary design. Operation<br />

at the push of a button. Contact Urschel to learn more.<br />

#1 Best selling <strong>pro</strong>vider of<br />

industrial cutting machinery<br />

throughout the world.<br />

The Global Leader in Food Cutting Technology<br />

Set up a free test-cut of your <strong>pro</strong>duct.<br />

www.urschel.com<br />

® Urschel, Urschel logo symbol, and The Global Leader in Food Cutting Technology are registered trademarks of Urschel Laboratories, Inc. U.S.A.<br />

Issue 1 <strong>2022</strong><br />

7


Ingredients<br />

• The Friend of the Sea standard<br />

and <strong>pro</strong>duct label are particularly<br />

relevant for fish oils originating in<br />

Latin America.<br />

• The ASC (Aquaculture Stewardship<br />

Council) certification <strong>pro</strong>gram<br />

stands for responsible fish farming.<br />

Regulations exist on feeding, water<br />

quality, antibiotic use and working<br />

conditions on fish farms.<br />

Perna canaliculus (green-lipped<br />

mussel powder)<br />

The <strong>pro</strong>duct is made from the crushed<br />

meat of the green-lipped mussel (Perna<br />

canaliculus), which is only found in New<br />

Zealand. It contains omega-3 fatty acids<br />

and long-chain amino sugar compounds.<br />

The combination of ingredients results<br />

in it being given to animals to support<br />

healthy joints and treat inflammatory<br />

joint conditions and osteoarthritis. For<br />

cats, Perna canaliculus is a natural source<br />

of taurine, which is essential for them.<br />

These are examples how green-lipped<br />

mussel powder contributes to the<br />

SDGs of the United Nations:<br />

Green-lipped mussels are<br />

bred on longlines in the sea.<br />

As the Food and Agriculture<br />

Organization (FAO) emphasizes,<br />

the mussel cultivation takes<br />

place under very good<br />

ecological conditions without<br />

affecting the marine environment¹ . No<br />

fertilizers, herbicides or pesticides are<br />

used. The <strong>pro</strong>duction thereof, often<br />

including energy- and CO2-intensive<br />

<strong>pro</strong>cesses, is no longer necessary and<br />

pays off in terms of climate <strong>pro</strong>tection.<br />

Algae oils and algae powders<br />

Traditionally, algae are known to <strong>pro</strong>vide<br />

essential minerals and trace elements,<br />

as well as polysaccharides in case of<br />

macroalgae. In recent years, however, the<br />

content of omega-3 fatty acids EPA and<br />

DHA has also been gaining importance.<br />

Algae are listed in the Catalogue of Feed<br />

Materials according to EU regulation<br />

68/2013.<br />

These are examples how algae oils and<br />

algae powders contribute to the SDGs<br />

of the United Nations:<br />

As a vegan supplier of <strong>pro</strong>tein,<br />

algae are free from the ethical<br />

conflicts that arise with largescale<br />

livestock farming. The<br />

cultivation of microalgae is resourceefficient:<br />

They have a biomass <strong>pro</strong>ductivity<br />

five to ten times higher than land plants,<br />

do not require scarce arable land, and can<br />

be harvested year-round².<br />

As they grow, algae bind<br />

three times more CO2 than<br />

crops. The CO2 removed from<br />

the atmosphere does not<br />

contribute to climate change. Compared<br />

to meat, algae are a low-carbon source<br />

of <strong>pro</strong>tein: There are no conversion<br />

losses as with animal <strong>pro</strong>teins, where<br />

livestock must first take in plant <strong>pro</strong>teins<br />

and convert them into animal ones by<br />

digestion.<br />

Press cakes and <strong>pro</strong>tein flours<br />

The gentle cold pressing of oil seeds<br />

<strong>pro</strong>duces oils and press cakes. Fine<br />

grinding of the press cakes <strong>pro</strong>duces<br />

flours. Press cakes and flours with a<br />

common residual oil content of five to ten<br />

percent enrich pet food with their very<br />

attractive amounts of omega fatty acids,<br />

amino acids, fibre, energy, minerals and<br />

trace elements.<br />

These are examples how press cakes<br />

and <strong>pro</strong>tein flours contribute to the<br />

SDGs of the United Nations:<br />

Just as fish oils, press cakes<br />

and flours embody the main<br />

idea behind upcycling, namely<br />

the complete use of all the<br />

components of a raw material – for<br />

example, sunflower seed. This also results<br />

in positive effects for the incomes of all<br />

those involved in the value chain.<br />

Like algae, press cakes and<br />

flours are vegan sources of<br />

<strong>pro</strong>teins. They cause less CO2<br />

emissions than meat (see<br />

explanation "no conversion losses" for<br />

algae). Thus, they reduce the CO2 footprint<br />

of animal nutrition in case they replace a<br />

part of the meat ration in a BARF diet –<br />

while maintaining nutritional needs of<br />

dog or cat! For example, in a study by the<br />

ifeu Institute in Heidelberg in 2020, the<br />

CO2 footprint of one kilogram of beef was<br />

given as a good 13 kilograms, while less<br />

than 1 kilogram of CO2 was calculated for<br />

a <strong>pro</strong>tein flour³ .<br />

Sustainability and private label<br />

packaging<br />

Just as “clothes make the man”, <strong>pro</strong>duct<br />

packaging is decisive for how endconsumers<br />

perceive the <strong>pro</strong>duct. For<br />

example, oils in glass bottles have a<br />

greater aura of quality than those in<br />

plastic bottles. Other decisive factors<br />

in the choice of packaging are <strong>pro</strong>duct<br />

<strong>pro</strong>tection – such as against breakage and<br />

migration – and the increasingly central<br />

customer requirement that near-natural<br />

and sustainable <strong>pro</strong>ducts should also<br />

have environmentally friendly packaging.<br />

This can mean:<br />

• Less material<br />

• Reusable packaging<br />

• Material that recycles well<br />

• Recycled material<br />

• Materials based on rapidly renewable<br />

resources instead of finite resources<br />

such as fossil oil<br />

Packaging for oils<br />

From a <strong>pro</strong>duct-<strong>pro</strong>tection and aesthetic<br />

perspective, packaging made of glass has<br />

numerous advantages: For example, they<br />

do not interact with other substances and<br />

they radiate high quality. In addition, glass<br />

recycles very well.<br />

Many consumers therefore regard glass<br />

packaging as ideal for foodstuffs and<br />

feed. However, glass packaging often<br />

does not fare as well in comparisons with<br />

other packaging when examined from<br />

a broader environmental standpoint,<br />

such as in a comprehensive life cycle<br />

assessment with twelve environmental<br />

categories from the ifeu Institut in<br />

Heidelberg4 . Glass packaging is heavy<br />

and is melted down after one use, at very<br />

high temperatures, so that a great deal of<br />

8<br />

Technology & Marketing


energy is required and CO2 emitted. Metal<br />

cans are an alternative for oils: They<br />

• are shatter<strong>pro</strong>of<br />

• can be given high-quality, individual<br />

designs<br />

• are substantially less materialintensive<br />

than glass bottles: For<br />

example, there are metal cans for 500<br />

milliliters of oil with a weight of 72<br />

grams – a glass bottle for the same<br />

filling quantity weighs 362 grams.<br />

Technology & Marketing<br />

• have a high recycling ratio and<br />

recycle well, like glass bottles –<br />

although metal and glass require<br />

high melting temperatures.<br />

Technology & Marketing<br />

one has to accept that <strong>pro</strong>duct <strong>pro</strong>tection<br />

is only limited, but on the other hand,<br />

such packaging gives the <strong>pro</strong>ducts a<br />

particularly sustainable appearance in<br />

the eyes of many customers. Stand-up<br />

pouches made of mono-plastic recycle<br />

well and allow one to see the <strong>pro</strong>duct<br />

inside.<br />

The individually designable stand-up<br />

pouches have advantages over plastic tins<br />

from an environmental perspective,<br />

with<br />

a lower weight, so less material<br />

required: They weigh only around<br />

50 percent as much as a can.<br />

a minimal transport volume in their<br />

unfilled state, which saves on<br />

emissions and costs.<br />

Only Ingredients the best for<br />

our loved ones!<br />

Packaging for powders and<br />

flours<br />

Plastic tins and stand-up pouches are<br />

particularly suitable options for powdery<br />

feed components. In the case of standup<br />

pouches made of pure (kraft) paper,<br />

For more information<br />

www.lamotte-oils.de/en<br />

Real brewers‘ yeast!<br />

Really effective!<br />

References<br />

¹ Food and Agriculture Organization of the United Nations (retrieved 02/<strong>2022</strong>) Perna canaliculus.<br />

fao.org/fishery/en/culturedspecies/perna_canaliculus/en#responsibleaquaculture.<br />

² Fraunhofer IGB, Algen. Nachhaltige Rohstoffquelle für Wertstoffe und Energie [Algae. Sustainable source of raw materials for recyclables<br />

and energy], igb.fraunhofer.de/content/dam/igb/documents/brochures/nachhaltige-chemie/algen/1703_BR_algen_de.pdf, p. 3<br />

³ ifeu – Institut für Energie- und Umweltforschung Heidelberg gGmbH (2020), Ökologische Fußabdrücke von Lebensmitteln und<br />

Gerichten in Deutschland [Ecological footprints of food and dishes in Germany] , ifeu.de/fileadmin/uploads/Reinhardt-Gaertner-Wagner-<br />

2020-Oekologische-Fu%c3%9fabdruecke-von-Lebensmitteln-und-Gerichten-in-Deutschland-ifeu-2020.pdf, p. 13.<br />

4 SIG Combibloc Group Ltd. (retrieved 01/<strong>2022</strong>), Life-cycle assessment favors carton packs for long-life food, sig.biz/pt/midia/press-releases/bestenvironmental-performance-goes-to-carton-packs.<br />

It can be conducive for the health of pets as well as for the health of our planet Earth to<br />

include natural feed components such as fish oils, green-lipped mussel powder, algae<br />

and <strong>pro</strong>tein flours into a BARF diet.<br />

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Issue 1 <strong>2022</strong><br />

9<br />

Leiber GmbH | Hafenstraße 24 | 49565 Bramsche<br />

Germany | info@leibergmbh.de


Ingredients<br />

What’s Behind the Plant-Based<br />

PetFood Boom?<br />

Plant-based/vegan pet food launches are experiencing huge growth and outpacing traditional <strong>pro</strong>ducts,<br />

but what are the drivers?<br />

Following the global COVID-19 pandemic pet ownership has<br />

grown dramatically, with the enforced isolation driving many of<br />

us to choose pets for company. According to Euromonitor the<br />

traditional pet food market has grown by six percent since 2016,<br />

but this is nothing when compared to plant-based or vegan pet<br />

food that has grown by an astonishing 31 percent in the same<br />

period – that is nearly six times faster.<br />

Figure 1: Do you normally check pet food labels and/or ingredients?<br />

Do you normally check pet food labels and/or ingredient list<br />

31%<br />

No<br />

Man (woman and children)’s best friend<br />

Multiple studies have demonstrated the potential link between<br />

pet ownership and im<strong>pro</strong>ved health and wellbeing. The growth<br />

in pet ownership for companionship and to combat loneliness<br />

during the COVID-19 pandemic, has also seen a continuation<br />

of the trend towards humanization of our pets. The pet is seen<br />

increasingly as another member of the family and this can be<br />

seen in pet names – Max, Bella, Charlie and Lucy have consistently<br />

been in the top ten cat and dog names for the last 5 years.<br />

What does this mean for pet food?<br />

During the pandemic people spent more time with their pets –<br />

and according to Innova – fifteen percent of pet parents were<br />

prepared to spend ‘a lot more’ on pet food in light of the COVID-19<br />

situation. We want to treat our pets, but we are also keen to ensure<br />

that what we feed our pets is good and healthy for them too. Key<br />

trends we have seen emerging in human food and drink, such<br />

as a desire for health boosting natural ingredients and concerns<br />

for the health of our planet. It is after all, pet parents and their<br />

broader concerns that drive the decision-making <strong>pro</strong>cess when<br />

purchasing pet food – not the pet!<br />

Consumers are making choices<br />

Oterra, the world’s largest <strong>pro</strong>vider of natural food colors,<br />

recently commissioned a consumer insights study in Western<br />

Europe to speak to pet parents and find out more about thier<br />

thoughts on what ingredients are used in pet food.<br />

What we found – not surprisingly, is that these human trends are<br />

reflected in consumers habits relating to pet food.<br />

Figure 2: How do you think artificial colors can affect your pets health?<br />

How do you think artificial colors can affect your pets health?<br />

Affect is severely<br />

Affect the general health in some way<br />

Affect it in specific and occasional ways,<br />

when they already have an existing condition<br />

10%<br />

No<br />

Not affect it at all<br />

6%<br />

12%<br />

69%<br />

Yes<br />

31%<br />

51%<br />

0 15 30 45 60<br />

Figure 3: Would you prefer buying pet food with naturally sourced<br />

coloring Would ingredients? you prefer buying pet food with naturally sourced colouring ingredient<br />

Technology & Marketing<br />

69% of consumers normally check <strong>petfood</strong> labels and /or<br />

ingredients (figure 1)<br />

Technology & Marketing<br />

63% of consumers think that artificial colors can affect the<br />

health of their pet severely, or in some way (figure 2)<br />

90%<br />

Yes<br />

Technology & Marketing<br />

90% of consumers prefer to buy pet food with naturally<br />

sourced coloring ingredients (figure 3)<br />

10<br />

Technology & Marketing


Ingredients<br />

Does Licking Mean Liking?<br />

Pet parents are more likely to repurchase a food their cats enjoy. That’s why cat food<br />

palatability is so important to both pet food manufacturers and pet parents.<br />

Typical two-bowl or one-bowl trials are a valuable way to evaluate food preference and<br />

acceptance. Additionally, AFB International wanted to develop new methods to assess cat<br />

food enjoyment that would represent what a pet parent might experience at home.<br />

To learn more about how these behavior measures can <strong>pro</strong>vide insight to <strong>pro</strong>duct<br />

performance, download our white paper “Cats’ Eating Enjoyment Informs Preference for<br />

Food Components”. Attending Interzoo in Nuremburg, Germany May 24-27, <strong>2022</strong>? Visit our<br />

booth in Hall 6 Booth 321 to learn about our palatant solutions.<br />

HALL 6<br />

BOOTH 321<br />

Argentina | Australia | Brazil | China | Mexico | Netherlands | United States | afbinternational.com<br />

Issue 1 <strong>2022</strong><br />

11


Ingredients<br />

Figure 4: Top 5 naturally sourced ingredients according to<br />

respondents<br />

Top 5 naturally sourced ingredients according to respondents<br />

Carrot<br />

81%<br />

Turmeric<br />

65%<br />

Beet<br />

52%<br />

Sweet Potato<br />

44%<br />

Paprika<br />

43%<br />

0 22,5 45 67,5 90<br />

Plant-based sausage and egg plate for dogs colored with turmeric<br />

and caramel – or alternatively caramel can be substituted with<br />

blend of black carrot and turmeric<br />

46% of consumers in the UK consider the visual appeal important<br />

when buying treats for their pets.<br />

The study also reveals that the ingredients perceived as most<br />

natural – according to the consumers /pet parents – are highly<br />

associated with the well-known raw materials we find in our own<br />

kitchen, such as carrot, turmeric, beet, sweet potato and paprika,<br />

see figure 4 and photos.<br />

46% of consumers in the UK consider the<br />

visual appeal important when buying<br />

treats for their pets.<br />

Why add colors to pet food?<br />

The consumer study confirms what we already know from human<br />

food consumers – with pet food the visual appeal matters. You<br />

make your first purchase with your eyes, and pet parents want to<br />

give their pets food that looks appetizing and full of flavor.<br />

The right natural color can create contrast and brighten <strong>pro</strong>ducts<br />

to increase their appeal and apparent nutritional value. Especially<br />

in plant-based applications, typically these are created using<br />

different types of <strong>pro</strong>teins or other colorless ingredients, the<br />

base raw material is often pale or greyish. That’s where naturally<br />

sourced colors can boost the appearance associated to flavors,<br />

such as meat, chicken, or vegetables, while also helping to avoid<br />

natural color variations from the raw materials.<br />

Oterra offers a dedicated range of naturally sourced colors for<br />

pet food. Their solutions are stable, developed to withstand<br />

industrial <strong>pro</strong>cessing and have good resistance to light and<br />

oxidation, ensuring optimal shelf-life. Among the attractive and<br />

appetizing shade palette, are the vegetable and plant-based<br />

colors from well-known raw materials, such as orange and black<br />

carrot, paprika, turmeric, red beet and not at least the unique<br />

Hansen sweet potato.<br />

Naturally sourced coloring ingredients can help to subtly<br />

differentiate your <strong>pro</strong>duct. So, what is behind the plant-based<br />

pet food boom?<br />

Products that mimic human treats are increasingly popular,<br />

and as we continue to humanize our pets, we can expect to see<br />

the other global megatrends such as naturality, plant-based<br />

and health become ever more front-of-mind with the pet food<br />

consumer too.<br />

Technology & Marketing<br />

Small pasta snack for dogs<br />

colored with sweet potato<br />

and orange carrot<br />

Valentine heart-shaped snacks<br />

colored with sweet potato or<br />

red beet<br />

For more information<br />

catharina.nieuwenhuizen@barentz.nl<br />

www.barentz.com<br />

12<br />

Technology & Marketing


Sustainable High Protein<br />

Insect-Based Treats for Dogs<br />

Ingredients<br />

HOPE Pet Food, a women-led Canadian startup founded in January 2020 by Dr. Sofia Bonilla and Kasey Dunn,<br />

recently announced that the pandemic did not stop them from creating over 300,000 hypoallergenic, ecofriendly<br />

bug treats for a smaller pawprint. Ian Healey called to find out more.<br />

What is the background to the<br />

company?<br />

Based in Mississauga Ont. in Canada,<br />

HOPE Pet Food is meeting environmental<br />

and nutritional needs of dogs by leaving<br />

meat and fish behind. HOPE Food uses<br />

responsibly sourced ingredients in<br />

Canada that include insects, algae and<br />

fungi.<br />

“We are <strong>pro</strong>ud to be leaders in sustainable<br />

insect-based pet food. More action needs<br />

to take place if we want a better future<br />

and the pandemic is not going to stop<br />

us,” said Kasey Dunn, co-founder of HOPE<br />

Pet Food. "We started working with dogs,<br />

since we know dogs and understand<br />

their needs. Cats are more challenging<br />

from both a technology and a marketing<br />

perspective, but we have plenty of ideas<br />

and potential."<br />

“We love plants and there is no doubt<br />

eating more of them and less animal<br />

<strong>pro</strong>ducts is better, but plants cannot<br />

<strong>pro</strong>vide all the nutrients pets need,” says<br />

co-founder and CEO Dr. Sofia Bonilla,<br />

who has a PhD from the University of<br />

Jasper, Food Tester at HOPE Pet Food<br />

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Issue 1 <strong>2022</strong><br />

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13


Ingredients<br />

Toronto in bio<strong>pro</strong>cess engineering with<br />

expertise in <strong>pro</strong>teins. “On the other hand,<br />

it is pretty clear that we cannot continue<br />

livestock and fish farming as it is today, so<br />

why should we settle with meat-based or<br />

plant-based <strong>pro</strong>ducts, when there is so<br />

much more like insect <strong>pro</strong>tein or algae<br />

oils?”<br />

The meat-alternative human food realm<br />

is exploding. However, innovation in<br />

the pet food space has lagged. With<br />

25-30 per cent of meat <strong>pro</strong>duced in<br />

North America going to pet food, this is<br />

leaving a big environmental pawprint.<br />

Insects can play a key role in reducing<br />

the impact our pets have on the planet.<br />

Not only do they require less resources,<br />

but they eat preconsumer food waste -<br />

an environmental win-win! Compared<br />

HOPE Pet Food Team<br />

to meat-based pet food, HOPE Pet<br />

Food <strong>pro</strong>ducts <strong>pro</strong>duce 70 per cent less<br />

greenhouse gasses and use 90 per cent<br />

less water and land.<br />

HOPE Pet Food launched their first<br />

<strong>pro</strong>duct October 2021, in the midst of the<br />

pandemic: Berry Buglicious dog treats.<br />

These ovenbaked biscuits are made in<br />

the GTA with insect <strong>pro</strong>tein, cranberries<br />

and maple syrup. They are a sustainable,<br />

hypoallergenic alternative that is yummy<br />

and nutritious.<br />

What is the most important thing in pet<br />

food nutrtion?<br />

"At HOPE we want to bring science back<br />

to pet food. We want to rebuild trust to<br />

the consumers through education. It is<br />

tempting to offer our pets huge amounts<br />

of <strong>pro</strong>teins, which are not realy necessary.<br />

This can cause obesity, which is obviously<br />

not good for the dogs. When I moved to<br />

the Netherlands to explore the potential<br />

of alternative <strong>pro</strong>teins from algae, the<br />

more I learned about it, the more it<br />

became clear that we need to reimagine<br />

our food systems to be sustainable,” said<br />

Dr. Bonilla. “After doing research at the<br />

intersection of biology, environment and<br />

engineering for 15 years, I felt creating<br />

truly sustainable pet food was possible<br />

and if no one was doing it, then I should<br />

use my scientific background to have a<br />

positive impact.”<br />

Alex Camara, Pet Nutritionist with HOPE<br />

has an MSc. in Animal Nutrition from the<br />

University of Guelph, ONT, and brings<br />

14<br />

Technology & Marketing


Ingredients<br />

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The Bühler Single-Screw extruder has been<br />

designed to meet the highest food safety<br />

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the extruder can support you in the<br />

<strong>pro</strong>duction of safe pet food.<br />

www.buhlergroup.com/sse<br />

extrusion@buhlergroup.com<br />

Issue 1 <strong>2022</strong><br />

Innovations for a better world.<br />

15


Ingredients<br />

Dr. Sofia Bonilla, co-founder HOPE Pet Food<br />

Kasey Dunn, co-founder HOPE Pet Food<br />

Photos: HOPE Pet Food<br />

ideas, formulations and new <strong>pro</strong>ducts<br />

to market. "The most important thing<br />

is to give our pets enough food, but not<br />

too much, and with the right balance of<br />

nutrition for the age and size of animal.<br />

We feel it is important to offer feedking<br />

recommendations on the pack of our<br />

<strong>pro</strong>ducts."<br />

How have things changed in<br />

the last few years?<br />

"Dog food has changed. There has been a<br />

trend towards humanization. We feel the<br />

scientific option with pet nutrition can<br />

give the animals what they need," says<br />

Dr. Bonilla. "Even in the past two years I<br />

would also say the sustainable aspects<br />

have grown throughout the pet food<br />

industry."<br />

Kasey Dunn: "Pets are not humans. They<br />

should be allowed to be the best animals<br />

they possibly can."<br />

How can pet nutrition im<strong>pro</strong>ve<br />

health or reduce disease?<br />

"It is important to feed animals the<br />

ap<strong>pro</strong>priate amounts. Lazy or older<br />

pets need fewer calories," according<br />

to Alex Camara. Dr. Bonilla added "The<br />

risk of contamination and inclusion<br />

of toxins is greatly reduced by using<br />

insects rather than fish or meat. There<br />

is a danger of factory farming getting<br />

out of control. Every batch we <strong>pro</strong>cess at<br />

HOPE is thoroughly tested for pathogens<br />

and other <strong>pro</strong>blems. We work with a<br />

completely traceable supply chain."<br />

What challenges do you have in<br />

the <strong>pro</strong>duction and packaging<br />

of your food?<br />

Kasey Dunn: "We have been very fortunate<br />

with our suppliers and <strong>pro</strong>cessors. It is<br />

good to work with regional companies<br />

who share our values. Equally in the<br />

packaging area we are always looking<br />

to im<strong>pro</strong>ve our options, especially in<br />

recyclability."<br />

What will the future bring for<br />

pet food and for HOPE?<br />

Sofia Bonilla: "We at HOPE believe that<br />

alternative <strong>pro</strong>teins will be the future.<br />

These can be insects such as black<br />

soldier flies, but also algae or fungi. or<br />

a combination. We need to find the<br />

right balance of nutrients from different<br />

sources. We believe there is sufficient<br />

diversity to help us avoid synthetic<br />

supplements. Of course we are also on a<br />

learning curve, but we have a scientific<br />

basis to what we do."<br />

"Right now more puppies than ever are<br />

being brought home due to the remote<br />

working conditions of the pandemic.<br />

More furry friends to feed means that<br />

sustainable options are more important<br />

than ever," continued Kasey Dunn. "HOPE<br />

Pet Food is on a mission to make highquality,<br />

environmentally sustainable<br />

pet food with the power of science,<br />

innovation, and kindness. People often<br />

ask if dogs like our treats? The <strong>pro</strong>of is<br />

in the pudding, ask my dog. She will<br />

definitely let you know. There's nothing<br />

weird about it, just bugs.”<br />

"The science also forms part of our series<br />

of blogs, which we offer to customers and<br />

pet parents all over Canada and beyond,"<br />

concluded Alex Camara.<br />

Thanks for your time and<br />

inspiring comments. What<br />

would be a fair summary of<br />

HOPE Pet Food's vision?<br />

Our vision is to make high-quality,<br />

sustainable pet food with the power of<br />

science, innovation, and kindness. All<br />

three are essential ingredients. Ask Jasper!<br />

For more information<br />

www.hope<strong>petfood</strong>.ca<br />

16<br />

Technology & Marketing


Spreading Awareness about<br />

Healthy Pets<br />

Ingredients<br />

Nutrition is an inevitable aspect of pet care. We asked pet nutritionist, Geet Rao, to answer some most<br />

frequently asked queries. She is a Clinical Pet Nutritionist certified by Academy of Natural Health Sciences,<br />

New Jersey, currently pursuing doctoral studies in Pet Nutrition.<br />

Geet has been practising as a pet<br />

nutritionist for six years and has also<br />

designed foods for some leading pet<br />

food companies in India.<br />

What food should I feed a<br />

senior dog having <strong>pro</strong>blem in<br />

one of the hind legs?<br />

Feed fresh foods, good quality <strong>pro</strong>tein<br />

along with healthy fats, Bone broth is<br />

excellent for healing joints and also<br />

helpful for senior dogs. Bone broth is<br />

rich in collagen which <strong>pro</strong>motes bone<br />

and joint health. Apart from this, do feed<br />

good amount of omega 3 fatty acids<br />

either by way of roasted and ground<br />

flaxseeds or ghee or supplements. If you<br />

can feed whole fish, that will be helpful<br />

too. However, bone and joint <strong>pro</strong>blems<br />

are solved with a combination of weight<br />

bearing exercises and diet. Diet alone<br />

will not be sufficient.<br />

Is curd rice good for dogs?<br />

Curd rice is a comfort food fed to dogs<br />

when they have an upset stomach. A<br />

disturbed digestive system is the only<br />

occasion when curd rice is advisable to<br />

be given as a meal. Apart from this, curd<br />

rice is an incomplete and imbalance<br />

meal for your dog. It contains a lot of<br />

carbohydrate, misses vitamins and<br />

minerals coming from vegetables and<br />

also lacks adequate <strong>pro</strong>teins.<br />

Adding <strong>pro</strong>tein sources like chicken or<br />

mutton or soya nuggets in case the dog<br />

is vegetarian, reducing the quantity<br />

Geet Rao<br />

Pet Nutritionist and Founder of Pet Kitchen<br />

Always a better solution<br />

Plant-based<br />

<strong>pro</strong>teins<br />

Antioxidants<br />

Colors<br />

Barentz Animal Nutrition is a global distributor of technical and nutritional ingredients<br />

for the pet food industry. We have several solutions for clean label, hypoallergenic,<br />

sustainable, vegetarian and organic concepts. We are your one-stop-shop.<br />

Issue 1 <strong>2022</strong><br />

www.barentz.com/animal-nutrition<br />

Hydrocolloids<br />

17


Ingredients<br />

of rice and curd a bit, adding cooked<br />

vegetable purree and some seed mixes<br />

will make curd rice more balanced and<br />

nutritional.<br />

My dog steals potatoes. Is it<br />

good for him? What are the<br />

other veggies a dog can eat?<br />

Well, if your dog eats them and is<br />

digesting them well, its great! All dogs<br />

are different, Some dogs develop acute<br />

gastric <strong>pro</strong>blems when fed plant based<br />

foods and fibrous foods. Potatoes can<br />

not be the main meal for your dog but<br />

are okay as a snack or treat. In case you<br />

add a grain such as rice or wheat to your<br />

dog's food in any form, the quantity of<br />

the grains can be reduced in order to<br />

make up for the carbohydrates received<br />

through potatoes. Other veggies that<br />

dogs can eat are broccoli, peas, beans<br />

(in limits), mushrooms, spinach, carrots,<br />

sweet potatoes and pumpkin.<br />

What should I feed my 6<br />

months old Labrador? I would<br />

like to feed home made food<br />

not packaged.<br />

Puppies need a diet rich <strong>pro</strong>tein as well<br />

as calcium. Feed good sources of <strong>pro</strong>tein<br />

like chicken, egg whites, fish, soya or<br />

tofu. Make sure you <strong>pro</strong>vide adequate<br />

calcium to your puppy (add 1/4th tsp of<br />

egg shell powder a day) or a bit of bone<br />

meal powder to his food. Puppies should<br />

be fed more frequently than adult dogs<br />

and must be fed at least 3 meals a day.<br />

What diet is the best for my dog<br />

– raw, cooked or kibble?<br />

Every pet is different and just like there<br />

is no one diet for people, there cannot<br />

be one same diet for all dogs. Pet<br />

parents have to play and experiment<br />

with their pets. The experiments should<br />

be monitored and done in line with the<br />

safety of the pet. Suggestions from a pet<br />

nutritionist can be taken to adapt your<br />

pet to a new diet and evaluate his/her<br />

health post new diet.<br />

Can I give fruits to my dog?<br />

For a perfectly healthy dog, not having<br />

underlying conditions like diabetes or<br />

obesity, most fruits are good. Just avoid<br />

very sweet fruits like grapes. Fruits like<br />

papaya, apples, and blueberries are<br />

perfectly safe and beneficial for dogs.<br />

What supplements does my pet<br />

need?<br />

What supplements your pet needs<br />

depends upon the present diet of your<br />

dog. If your dog is on homemade diet, a<br />

calcium and vitamin d supplementation<br />

is a must. If your dog is a vegetarian, an<br />

amino acid supplementation is must; if<br />

your dog eats primarily meats, an omega<br />

3 supplementation is must.<br />

How long can we feed puppy<br />

food to a dog?<br />

Puppies should be given puppy food<br />

until they have attained 90% of their<br />

expected adult weight; post this, they<br />

should be switched to adult dog food.<br />

How to feed a fussy eater?<br />

There is more than one solution to<br />

this <strong>pro</strong>blem. We can do many things<br />

like changing the texture of the food,<br />

changing its temperature or the time at<br />

which we are serving the food.<br />

How can I stop my dog from<br />

rushing his food at meal times?<br />

Rushing at meal times can be very risky<br />

for dogs as it causes them to gulp in air<br />

and bloat. Sometimes the bloating can be<br />

very serious and can cause the stomach to<br />

twist which is life threatening. Therefore it<br />

is important that dogs are encouraged to<br />

eat slowly.<br />

You can serve the food in a slow feeder<br />

or simply use a deeper bowl and put a<br />

ball in it. The dog will have to move the<br />

ball around to finish the food, making the<br />

<strong>pro</strong>cess slower for him.<br />

How do I know that my dog is<br />

full?<br />

Some pets know when they are full, while<br />

some are complete gluttons! They love to<br />

eat to the last available bit. The best way<br />

to find out if your pet is eating more than<br />

required is to check him on the weighing<br />

scale. If your dog is a fully grown adult and<br />

is gaining weight beyond the expected<br />

maximum weight for his breed, he is<br />

eating more than required. Unless a dog<br />

is fussy, they will love their food and eat<br />

until the bowl is empty.<br />

How are macro requirements<br />

for dogs different to humans?<br />

Dogs also need all five macro nutrient<br />

groups (<strong>pro</strong>teins, carbohydrates, fat,<br />

vitamins and minerals). The difference<br />

is that dogs need more energy from<br />

<strong>pro</strong>tein and fats than from carbohydrates.<br />

Though, over time dogs have developed<br />

the ability to digest carbohydrates, they<br />

have to be prepared in the right way<br />

so dogs can digest them well. AAFCO<br />

standards suggest that adult dogs need at<br />

least 18% of <strong>pro</strong>tein on a dry matter basis.<br />

To make it simple, adult dogs should be<br />

fed a minimum 20% calories from <strong>pro</strong>tein.<br />

However when designing modern diets<br />

for dogs, the <strong>pro</strong>tein varies from 20%<br />

calories to as high as 40% calories from<br />

<strong>pro</strong>tein.<br />

Looking forward to serve your pets for<br />

their better health!<br />

Technology & Marketing<br />

Photo: Adobe Stock 41831376<br />

For more information<br />

www.creature-companions.in<br />

www.petkitchen.in<br />

18<br />

Technology & Marketing


MY IDEA.<br />

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grinding technology<br />

FS 510 forming system<br />

For multi-lane forming with<br />

flow divider onto belt/racks/trays<br />

FRESH MEAT AND VEGETABLES<br />

Inotec VarioMix<br />

Uniquely flexible mixing technology<br />

for a wide variety of <strong>pro</strong>ducts<br />

SV 424 cutting valve<br />

Portioning straight into forms, trays<br />

or thermo-forming machines<br />

SAUSAGE PRODUCTS<br />

PVLH 228 PLUS sausage line<br />

For hung sausages in natural, collagen<br />

and peel-off casing<br />

Inotec WT 99-iT<br />

For the separation of sausages in<br />

artificial, collagen or natural casing<br />

COOKED WET PET FOOD<br />

Inotec I-iT<br />

The ultimate ultra-fine<br />

grinding technology<br />

Inotec VarioMix<br />

Uniquely flexible mixing<br />

technology for a wide<br />

variety of <strong>pro</strong>ducts<br />

DV 85-3 depositing system<br />

Accurate-to-the-gram dosing<br />

of pasty filling <strong>pro</strong>ducts<br />

into containers<br />

Albert Handtmann Maschinenfabrik GmbH & Co. KG<br />

Hubertus-Liebrecht-Str. 10-12 | 88400 Biberach | Germany | sales.machines@handtmann.de | +49 7351 45-0<br />

20<br />

www.handtmann.com/<strong>petfood</strong> |<br />

Technology & Marketing


Marketing<br />

Leiber Presents New Brand Image<br />

A fresh, new logo and website for the brewers’ yeast specialist<br />

Modern, emotional and open – these<br />

are the words we would use to describe<br />

the new Leiberlogo. We have carefully<br />

refreshed our word/image logo to<br />

represent the modern positioning of<br />

the medium-sized specialist in brewers’<br />

yeast: continuity, innovation and<br />

sustainability.<br />

In addition to the logo, Leiber’s online<br />

presence has also been given a fresh,<br />

new update. The new website www.<br />

leibergmbh.de offers customers,<br />

business partners and those who are just<br />

curious an easy overview, transparent<br />

navigation and an in-depth insight into<br />

the company, career opportunities,<br />

markets and solutions: biotechnology,<br />

food, nutraceuticals, livestock and pets.<br />

The new website is relaunching in<br />

parallel with the Food Ingredients<br />

Europe trade fair, which takes place from<br />

30 November to 2 December 2021 in<br />

combination with the Health Ingredients<br />

trade fair, both in Frankfurt am Main.<br />

Leiber will attend for the first time with<br />

an exhibition stand in the new design<br />

and present its <strong>pro</strong>duct solutions for life<br />

sciences – in the fields of biotechnology,<br />

food and nutraceuticals. A focus will be<br />

on the latest developments in <strong>pro</strong>tein<br />

concentrates, which offer innovative<br />

potential uses for current food trends.<br />

Brochures, packaging and other<br />

materials will gradually appear in the<br />

new design, but first the old stock will be<br />

used to ensure the most sustainable use.<br />

Malting barley is the basis of brewers’<br />

yeast as a raw material, from which<br />

Leiber develops tailored <strong>pro</strong>duct<br />

solutions for its customers in the fields<br />

of healthy nutrition, biotechnology<br />

and agriculture. Until now, this malting<br />

barley was depicted in the company’s<br />

word/image logo.<br />

The new logo features a seedling,<br />

simultaneously intended to represent<br />

yeast and renewable raw materials in<br />

general. After all, sustainability forms<br />

part of the core concept of the company,<br />

which has been upcycling brewers’ yeast<br />

from the brewing <strong>pro</strong>cess from as early<br />

as 1954. Leiber has chosen to focus on<br />

sustainable <strong>pro</strong>cesses, from purchasing,<br />

<strong>pro</strong>duction and administration to<br />

logistics.<br />

Compared with the old logo, the core<br />

elements have been preserved and given<br />

a modern interpretation: the diamond<br />

around the seedling is no longer<br />

completely orange, but is highlighted<br />

with a thin line to show transparency<br />

and openness. This impression is also<br />

reinforced by the gap in the diamond’s<br />

outline. We have adjusted the font<br />

and colours slightly to maintain the<br />

connection to the previous presence,<br />

The overall result successfully combines<br />

our origins with our future.<br />

Technology & Marketing<br />

For more information<br />

www.leibergmbh.de<br />

About Leiber:<br />

Leiber refines brewers’ yeast into<br />

innovative <strong>pro</strong>ducts for humans<br />

and animals. For our customerswe<br />

conduct research in our own<br />

laboratories and develop tailormade<br />

solutions for healthy nutrition,<br />

biotechnology and agricultural<br />

applications. We reliably supply<br />

excellent <strong>pro</strong>ducts – and have been<br />

upcycling at world-market level<br />

since 1954.<br />

Issue 1 <strong>2022</strong><br />

21


SHOWCASE<br />

Pet Food Competence<br />

Network Sets New Standards<br />

Eleven companies in Europe have joined<br />

forces to help manufacturers of pet food<br />

<strong>pro</strong>ducts find optimal solutions in their<br />

ingredients, <strong>pro</strong>cessing and packaging<br />

needs. The companies are all vastly<br />

experienced experts in their own field<br />

and are now cooperating to make things<br />

easier for their common and potential<br />

clients.<br />

The companies together deliver<br />

complete solutions for wet and dry pet<br />

food <strong>pro</strong>ducts, starting with the raw<br />

materials and taking manufacturers<br />

through the <strong>pro</strong>cess right up to finished<br />

items ready to purchase.<br />

The following pages combine to<br />

showcase this network and underline<br />

the benefits now available.<br />

Which companies have joined together<br />

in this network and why exactly these<br />

ones? What is the background to the<br />

network?<br />

The Pet Food Competence Network<br />

brings together class-leading raw<br />

material & formulation companies,<br />

<strong>pro</strong>cessing experts, and global “smart”<br />

machine suppliers, who can <strong>pro</strong>vide<br />

solutions for every step of the pet food<br />

value chain – from raw materials to<br />

shrink-wrapped pallets.<br />

Each company brings its own domain<br />

expertise and extensive industry R&D<br />

and experience, and merges them into a<br />

complete, tightly integrated <strong>pro</strong>duction<br />

solution, which can be trialled, scaled,<br />

and fully connected to match an end<br />

user’s precise requirements.<br />

The Network has been created to get<br />

greenfield plants operational, make<br />

revenue far quicker than typical <strong>pro</strong>jects,<br />

and to give brownfield plants the<br />

ability to exploit the capabilities of new<br />

technologies, to boost efficiency, speed,<br />

throughput, and data capabilities. The<br />

companies involved read like who’s<br />

who of industry leading suppliers. The<br />

Network comprises MIAVIT, JRS, JBT<br />

FTNON, Reich, Andritz, Waldner, CAMA<br />

Group, OPEM, The Packaging Group,<br />

Clevertech, and KARL SCHNELL.<br />

According to Wim Kruikemeijer, Senior<br />

coordinator at the Pet Food Competence<br />

Network: “Many of these companies<br />

already work together across the globe,<br />

not just in pet food, but in other, equally<br />

demanding industries, so there is<br />

already a high level of mutual trust and<br />

understanding. This level of integration<br />

is also present on a technological level<br />

as cross-company Industry 4.0 data<br />

architectures and smart-machine.”<br />

“All of the <strong>pro</strong>jects will benefit from a<br />

single point of contact,” Kruikemeijer<br />

continues, “and are backed by<br />

beginning-to-end consultation, coupled<br />

to an investment plan that will deliver<br />

the best possible TCO and payback. By<br />

bringing all the company offerings under<br />

one umbrella, we anticipate significantly<br />

lower preparation costs, lead times<br />

reduced by months, and commissioning<br />

time cut from weeks to days!”<br />

The Network is a graphic example of<br />

“the whole being greater than the sum<br />

of its parts.” Advanced technology,<br />

unrivalled application knowledge and<br />

deep, historical industry knowledge will<br />

combine and amplify to allow customers<br />

to get to market “smarter” and faster!<br />

Technology & Marketing<br />

Background to the individual companies<br />

ANDRITZ<br />

Headquartered in Graz, Austria, ANDRITZ<br />

is an international technology group<br />

and a leading global supplier of plant,<br />

equipment and services for a broad<br />

range of industries. For the <strong>petfood</strong><br />

industry, ANDRITZ offers a full range of<br />

<strong>pro</strong>cessing machines and equipment –<br />

from raw material intake to finished feed<br />

bagging – as single units or complete<br />

plant solutions.<br />

CAMA GROUP<br />

Established in 1981, Cama Group,<br />

Garbagnate Monastero lecco Italy, is a<br />

leading supplier of advanced technology<br />

end-of-line packaging machines and<br />

robots. Cama is in the perfect position<br />

to help pet food companies – both large<br />

and small – to realize greater efficiencies<br />

through the automation of packaging<br />

operations.<br />

MIAVIT<br />

MIAVIT GmbH is a family-owned<br />

company, founded in 1964, and now<br />

already operating in the 3rd generation.<br />

The name MIAVIT is an abbreviation<br />

for all important minerals, amino acids<br />

and vitamins that are contained in our<br />

premixtures. As a competent partner in<br />

the field of technological and nutritional<br />

feed additives, MIAVIT offers a high<br />

quality and diverse range of <strong>pro</strong>ducts -<br />

in powdered form, in pastes, liquids and<br />

tablets as well as extensive service and<br />

support<br />

www.andritz.com www.camagroup.com www.miavit.de<br />

22<br />

Technology & Marketing


SHOWCASE<br />

24 – 27 May <strong>2022</strong> | Nuremberg, Germany<br />

37. International Trade Fair for Pet Supplies<br />

It is time for a personal reunion<br />

with your target group at Interzoo <strong>2022</strong><br />

EMPOWER<br />

YOUR BUSINESS<br />

■ The global pet market is growing<br />

■ Competition increases in the pet industry<br />

■ There is more innovation and more choice<br />

■ Showcase your <strong>pro</strong>ducts – now live on site<br />

Make valuable contacts and finally position<br />

your company in face-to-face meetings again –<br />

become an exhibitor!<br />

Interzoo – personally successful<br />

INTERZOO.COM<br />

Follow us!<br />

Organizer<br />

Honorary sponsor<br />

Organization<br />

Issue Admission 1 <strong>2022</strong>granted to authorised trade visitors only.<br />

23


SHOWCASE<br />

KARL SCHNELL<br />

For more than 70 years, KARL SCHNELL<br />

has been synonymous worldwide for<br />

innovative <strong>pro</strong>ducts from Germany. The<br />

basis of all our work is a cooperation in<br />

partnership. This ensures that customer<br />

requirements can be combined optimally<br />

with KARL SCHNELL’s technical and<br />

technological expertise. All machines<br />

and plants are subject to constant<br />

adaptation to new specific challenges<br />

of a hygienic, <strong>pro</strong>duct-, <strong>pro</strong>cess and<br />

quality-related nature.<br />

The <strong>pro</strong>duct portfolio is almost<br />

completely developed, designed and<br />

built in-house. It ranges from machines<br />

for raw material intake, through<br />

mincing and fine emulsifying solutions,<br />

to filling systems. In addition, we use<br />

our knowledge and the technology<br />

transfer from the other areas of food<br />

<strong>pro</strong>cessing for the diverse applications<br />

in the <strong>petfood</strong> sector. KARL SCHNELL is<br />

well known in the industry since they<br />

installed the first automatic <strong>pro</strong>cess<br />

plant for Ralston Purina in 1970s<br />

www.karlschnell.de<br />

REICH<br />

Founded 1893, REICH is Germany’s<br />

oldest name in the field of thermal<br />

<strong>pro</strong>cessing systems for food and is one<br />

of the leading <strong>pro</strong>viders worldwide.<br />

Our drying, cooking, smoking, baking,<br />

cooling and maturing systems have<br />

been known for decades for their<br />

consistently high <strong>pro</strong>cessing quality,<br />

the best <strong>pro</strong>duction results and easy<br />

handling. It makes no difference<br />

whether you would like to <strong>pro</strong>cess meat,<br />

fish, poultry, cheese, veggie <strong>pro</strong>ducts or<br />

pet food – REICH’s engineers always find<br />

the ideal solution for your requirements.<br />

Tradition alone does not make a good<br />

systems manufacturer. Rather, it is<br />

the foundation on which we base our<br />

future corporate development. It is our<br />

declared goal to generate added value<br />

for our customers and their <strong>pro</strong>ducts<br />

and <strong>pro</strong>cesses through expertise and<br />

innovation.<br />

www.reich-germany.de<br />

CLEVERTECH<br />

Established in 1987, it is a global player<br />

in the Pet Food industry where the<br />

Clevertech Group is supplying primary,<br />

secondary and tertiary handling<br />

system. The headquartered is located<br />

at Cadelbosco di Sopra, in the Reggio<br />

Emilia <strong>pro</strong>vince in Italy. Clevertech has<br />

<strong>pro</strong>duction plant in Changshu in the<br />

Shanghai region and in Fort Meyers<br />

North America. Clevertech’s experience<br />

makes it an ideal partner for the design<br />

of integrated solutions for front of line,<br />

centre of the line as well end of the line.<br />

The systems developed by Clevertech<br />

Group can manage a broad range of<br />

packaging concepts as empty cans,<br />

pouches, fille bulk cans, ends, cases, and<br />

secondary packaging.<br />

www.clevertech-group.com<br />

JRS<br />

JRS, J. RETTENMAIER & SONS Group<br />

is committed to the development,<br />

<strong>pro</strong>cessing, and optimization of<br />

highgrade natural fibers from cellulose,<br />

wood, grain, and fruit plants for use<br />

in pharmaceuticals, foodstuffs, animal<br />

feed, industry and technology. JRS excels<br />

because of its fully outfitted commercial<br />

pet food lab that allows “real world”<br />

<strong>pro</strong>duct testing.<br />

www.crudefiberconcentrate.com<br />

JBT/FTNON<br />

FTNON is a business unit of John Bean<br />

Technologies Corporation (JBT), a<br />

leading global technology solutions<br />

<strong>pro</strong>vider to high-value segments of the<br />

food <strong>pro</strong>cessing and air transportation<br />

industries. Over 50 years JBT-FTNON<br />

has built up vast experience in the field<br />

of wet pet food technology. With a<br />

wide range of installations, its systems<br />

have been used very satisfactorily by<br />

many leading pet food manufacturers<br />

worldwide. Thanks to its advanced pet<br />

food technology its customers have<br />

im<strong>pro</strong>ved efficiency and optimized the<br />

quality of their <strong>pro</strong>ducts. JBT-FTNON<br />

offers the most economical and effective<br />

way of <strong>pro</strong>cessing, through steam<br />

technology.<br />

www.jbtc.com<br />

THE PACKAGING GROUP<br />

FAWEMA is one brand within The<br />

Packaging Group, which also includes<br />

HDG and Wolf. As a group, The Packaging<br />

Group has four manufacturing sites,<br />

seven regional offices and more than<br />

400 employees dedicated to one thing:<br />

PERFECTION.The Packaging Group has<br />

one of the broadest range of machines<br />

for packing pet food <strong>pro</strong>ducts into<br />

flexible packs.<br />

www.the-packaging-group.com<br />

WALDNER<br />

Since its founding in 1908, Waldner<br />

has taken giant steps – from the Allgäu<br />

region of Germany – out into the world.<br />

Waldner offers <strong>pro</strong>cessing and<br />

hygiene standards focus on the food<br />

industry. The most diverse containers<br />

(pouches, plastic, aluminum & cans); all<br />

consistencies (jelly, gravies, small pieces,<br />

dry food, etc.); hot sealing or ultrasonic<br />

sealing and different seals (sleeve lid,<br />

spouts, etc.)<br />

www.waldner.de<br />

OPEM<br />

OPEM, founded by Fabio Binacchi in 1974,<br />

has a long tradition in packaging systems<br />

for dry food of small and medium particle<br />

size. Within its comprehensive choice of<br />

well-established machines to package<br />

<strong>pro</strong>ducts in a variety of ways, OPEM<br />

identified one that it could customize<br />

into a specialty machine in order to bring<br />

a smarter solution to the dry pet food<br />

market: a vertical flexible film pouch<br />

packaging machine with application of<br />

screw cap under a <strong>pro</strong>tective <strong>pro</strong>cess.<br />

www.opem.it<br />

24<br />

Technology & Marketing


PetFood PRO asked each of the companies: Please share some backround to your<br />

company. What is the special attraction of this network for you?<br />

SHOWCASE<br />

Wim Kruikemeijer, Global Key<br />

Account Manager for Pet Food<br />

Which advantages are to be expected through the PetFood<br />

Competence Network a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

So much competence in the whole<br />

network to get everything right.<br />

Trends are more easily identified<br />

as they travel from North America &<br />

Europe to the Rest of the World.<br />

What demands do pet food manufacturers make on suppliers to this<br />

industry? Is it different for raw materials, equipment or packaging<br />

manufacturers?<br />

So much competence in the whole network<br />

to get everything right. Trends are more easily<br />

identified as they travel from North America & Europe<br />

to the Rest of the World.<br />

What are the qualifications to be a successful <strong>pro</strong>ducder of pet food?<br />

Cama has helped many companies across the globe absorb the impact<br />

of changing market dynamics, including the natural <strong>pro</strong>gression of. It<br />

has also addressed the multi-flavor issue thanks to tightly integrated<br />

and highly flexible automation infrastructures and in-house-develop<br />

robotic pick-and-place systems.<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years<br />

Customers are more aware of the environment and what they buy.<br />

Humanization and convenience in pet food. Sustainability is more focussed<br />

in primary packaging. Mono materials and biodegradable packaging are<br />

necessary. Growth in raw / wet pet food needed/wanted, especially in<br />

Europe.<br />

What changes have you noticed when looking at raw materials and<br />

ingredients for pet food?<br />

There has been a greater partnership with the manufacturer. Cama can offer<br />

best-fit solutions, rather than a com<strong>pro</strong>mise based on a limited offering. In<br />

fact, in many cases, Cama can suggest two or three packaging concepts and<br />

then work with the customer to define the strategy and technology that fits<br />

their needs precisely.<br />

What trends can bee seen in the ingredients and technologiy used?<br />

Plant based ingredients, sustainable packaging are a must (not only in pet<br />

food). Private label options are growing. Portion packs important to reduce<br />

waste. Right ingredients, energy saving.<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

CAMA considers machine and package in holistic ap<strong>pro</strong>ach. CAMA also<br />

working on the <strong>pro</strong>cess around the packing: Customers learning to manage<br />

their package, less to prevent <strong>pro</strong>blems coming up preventing waste. Lots of<br />

flexibility in secondary packaging, customer demands growing. Important to<br />

get it right first time. Product & packaging machine a unit<br />

Issue 1 <strong>2022</strong><br />

25


SHOWCASE<br />

Gunnar Hallmann,<br />

Industry Director Aqua & Pet<br />

Gunnar Hallman: Andritz PetFood & Feed, Biofuels is based in Denmark.<br />

We are a specialist in equipment for dry pet food <strong>pro</strong>duction, grinders<br />

and mixers, and extruders. ANDRITZ is the perfect partner for the design,<br />

engineering, supply, and construction of your pet food <strong>pro</strong>cess line and<br />

offers upgrades for existing facilities and solutions for greenfield plants,<br />

which are handled either in cooperation with regional suppliers and<br />

contractors or as turn-key solutions.<br />

The company focuses on <strong>pro</strong>viding optimum pet food quality at the<br />

lowest possible operating costs and with specific attention to:<br />

• Precise feed composition<br />

• Highly consistent pet food pellet quality regarding size, shape,<br />

surface, color, and density<br />

• Pet food pellets with a high rate of absorption and retention of<br />

liquid fat and digest ingredients<br />

• Consistent and uniform pellet dryness<br />

• Processing with careful attention to retention of essential nutrients<br />

• Optimization of energy consumption<br />

Which advantages are to be expected through the PetFood<br />

Competence Network a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

We learn more about the business as a whole through networking with<br />

the other partners. Good to share and exchange trend discussions with<br />

like minded people.<br />

What demands do pet food manufacturers make on suppliers to this<br />

industry? Is it different for raw materials, equipment or packaging<br />

manufacturers?<br />

PetFood has three different sets of customers at the same time:<br />

supermarkets and retailers, pet parents / purchasers, and the animals<br />

themselves as consumers. All these needs have to be met to be<br />

successful.<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

We see the <strong>petfood</strong> business growing both in the wet and dry sectors.<br />

In warmer countries more dry foods are needed.<br />

What trends can be seen in the ingredients and technology used?<br />

We also see the growth of plant based options, as well as insect <strong>pro</strong>tein<br />

becoming more relevant. Equipment needs to be adjusted, but we can<br />

easily adapt our equipment.<br />

What will be the biggest challenges in the <strong>pro</strong>duction and packaging of Importance of energy consumption, especially reduced drying costs<br />

pet food in the next five years?<br />

will be a trend for a while to come.<br />

26<br />

Technology & Marketing


SHOWCASE<br />

Which advantages are to be expected through<br />

the PetFood Competence Network a) for the<br />

companies involved and b) for the <strong>pro</strong>ducers<br />

of pet food?<br />

We need to have a better visibility of the overall<br />

market growth within the next 2-3 years to<br />

adjust our own <strong>pro</strong>duction capacities to that.<br />

As a global leader in our area it is important<br />

to support new business on a long term<br />

perspective. Long term relationship<br />

with our customers is key to generate<br />

confidence in our competence and to<br />

build trust.<br />

What demands do pet food manufacturers<br />

make on suppliers to this industry? Is it<br />

different for raw materials, equipment or<br />

packaging manufacturers?<br />

In our business with raw materials the tasks<br />

are changing on a daily base. The majority<br />

of our customers have already equipment in<br />

place and need some support to get either the<br />

<strong>pro</strong>duct performance right or they have a new<br />

<strong>pro</strong>duct idea where they need some support from us.<br />

We are clearly seen and treated as an innovation support<br />

service, based on a sustainable raw material supplier base.<br />

in the Pet food lab<br />

Torsten Trampe (2nd left)<br />

How has the pet food market changed in the<br />

last few years? (5 to 10 years)<br />

It is not a secret anymore that a lot of expertise around pet food is now<br />

allocated at suppliers level and that they need to be involved in an early stage<br />

to accelerate the innovation <strong>pro</strong>cess. The same counts for the growth support<br />

and the raw material scarcity around it. State of the art <strong>pro</strong>duct development is<br />

not a <strong>petfood</strong> manufacture job alone; it is a joint venture between manufacture<br />

and suppliers like us.<br />

What changes have you noticed when looking<br />

at raw materials and ingredients for pet food?<br />

Production technology? Packaging as such?<br />

For me the biggest change is of course the role of fiber in pet food. In the past<br />

mainly used for nutritional purpose, now also used for <strong>pro</strong>cess efficiency and<br />

<strong>pro</strong>duct aesthetics. This is not a trend anymore; it has become a part of our daily<br />

business. Changes in raw materials, role of fiber has changed. More now about<br />

<strong>pro</strong>cess efficiency. Part of daily business, structure im<strong>pro</strong>ved with fibers.<br />

What trends can be seen in the ingredients<br />

and technology used?<br />

Are plant-based foods or even so called<br />

Superfoods playing a special role in today's<br />

food for our pets? Which ones?<br />

Clearly the legal limitations on raw material choice are a trend. Same for<br />

“natural” claims and single <strong>pro</strong>teins, driven by marketing. All of that is ending<br />

up in a difficult situation where <strong>pro</strong>duct aesthetics and availability of <strong>pro</strong>ducts<br />

becoming a challenge. The pet food industry is doing a great job to support<br />

that development but at one point of time it will be very expensive to follow<br />

that route or the customer has to accept an obvious change in <strong>pro</strong>duct<br />

appearance.<br />

I expect a slow moving transmission from high animal <strong>pro</strong>tein containing<br />

diets to other alternatives. Clearly driven by human food trends our industry<br />

will follow that route. Recipes are changing: slow trends, less animal <strong>pro</strong>teins;<br />

changes in <strong>pro</strong>tein sources, growth in insect <strong>pro</strong>teins. Still there is a need for<br />

meat, cats have to have the right amino acid <strong>pro</strong>file.<br />

What will be the biggest challenges in the<br />

<strong>pro</strong>duction and packaging of pet food in the<br />

next five years?<br />

To support the ongoing growth on existing <strong>pro</strong>ducts and the need for new raw<br />

material innovations to overcome the global changes. Sustainability will play<br />

a very important role, potentially as the next big claim on pet food. Energy<br />

balance needed carbon footprint. More focus on <strong>pro</strong>duct itself<br />

Do you have a pet yourself? What is your<br />

biggest wish for this special member<br />

Being a pet parent is stressful. At the moment I travel too much to be fair to a pet.<br />

Issue 1 <strong>2022</strong><br />

27


SHOWCASE<br />

Gael Seguin, Sales Manager<br />

Clevertech is a company specialized in <strong>pro</strong>duct handling for primary and secondary packaging. We have a real<br />

good Expertise in Loading/Unloading of Basket or tray handling system in sterilization area. We are also experts<br />

in depalletizing system for empty cans, jars and even bottles and our system are also including complete End of<br />

Lines with Palletizing, pallet stretchwrapping, pallet labelling, pallet handling system.<br />

Which advantages are to be<br />

expected through the PetFood<br />

Competence Network a) for the<br />

companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

This network is composed of main important actors in the Petfood<br />

activity, and this allows us to advise the customers for all the areas from<br />

preparation to <strong>pro</strong>cessing until <strong>pro</strong>duction and primary, secondary and<br />

tertiary packaging in <strong>petfood</strong> activity.<br />

What demands do pet food manufacturers make<br />

on suppliers to this industry? Is it different for raw<br />

materials, equipment or packaging manufacturers?<br />

Customers can be very demanding especially about new <strong>pro</strong>cess, new<br />

packaging, and flexibility for mixing of the <strong>pro</strong>ducts. Demands can be<br />

very different depending the zone where customers are based, and it’s<br />

not the same thing if you are in Europe, or North or South America, or<br />

in Asia.<br />

The advantage of this PCN is to be able to advise the customers well,<br />

according to their specific demands or expectations and market trend.<br />

European <strong>pro</strong>ducers have a good experience – they generally know<br />

what they want. Asian companies, for example, are ready to invest,<br />

but need more advice on what equipment is needed, how a line fits<br />

together and what specific benefits are involved.<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

Capacity of <strong>pro</strong>duction has increased and it has changed a lot due<br />

to market demands. As an example pets of <strong>2022</strong> are different in size<br />

comparing them to the ones of 2000. Nowadays pets are best friends<br />

of people leaving in downtown of metropolitan cities. The pet sizes are<br />

changing from big to small. Big pets eats dry pet food usually supplied<br />

in 10-15 kg bags, while small pets are more in favour of wet pet food<br />

supplied in mono-dose packaging of 100 gr. From the packaging point<br />

of view, it is like talking about day and night as line set-up wise.<br />

What are the qualifications to be a successful <strong>pro</strong>ducer of pet food?<br />

Focus the entire <strong>pro</strong>duction chain on health aspect of the <strong>petfood</strong> and<br />

at same time be innovative and flexible enough to be leader in the<br />

market trends.<br />

What changes have you noticed when looking at raw materials and<br />

ingredients for pet food?<br />

Sustainability and humanization of pet food are key words now. All new<br />

packaging has to integrate the fact that it is fully recyclable. Talking<br />

about pouches for example, the monolayer material is a must and it<br />

has to be retortable. Humanization of Pet Food will bring tremendous<br />

innovations!<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

Big challenge will be to remain on all the fronts during next 5 coming<br />

years, because we are in great demand, and we are organizing ourself<br />

to answer in structural way to the continuous of increase of the market<br />

demand.<br />

Do you have a pet yourself? What is your biggest wish for this<br />

special member?<br />

Yes of course, I always had dogs at home, and they are full member of the<br />

family, and the first thing we are expecting is that they are in good health.<br />

28<br />

Technology & Marketing


SHOWCASE<br />

Oscar Vossebeld,<br />

Joost Lotgerink Bruinenberg, JBT (Photo)<br />

What is the special attraction of this network for you?<br />

Fresh cut supplier, thermal industry IQF and<br />

RTE <strong>pro</strong>ducts. Raw material infeed and pre<br />

cooking. Company is more in the wet food<br />

sector, including the <strong>pro</strong>cessing of meat<br />

onto the line, and then packing into cans and<br />

pouches<br />

Which advantages are to be expected through the PetFood<br />

Competence Network a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

Network companies all best in class – to bring the best<br />

options for pet food customers and the pet food market.<br />

It is not easy to be the best in class. Knowledge based. Importance of<br />

understanding what the customers and the consumers really want..<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

Following trends and developments in plant based options, important<br />

also is sustainable, better use of resources, carbon footprint etc. (paw<br />

print)<br />

What changes have you noticed when looking at raw materials and<br />

ingredients for pet food?<br />

More effective use of steam to bring benefits all down the line. Steam<br />

is expensive.<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

Think of potential issues and <strong>pro</strong>blems ahead of time.<br />

Issue 1 <strong>2022</strong><br />

29


SHOWCASE<br />

What is the special attraction of this<br />

network for you?<br />

MIAVIT is a global acting supplier for the feed and pet food industry and a<br />

specialist in animal nutrition and feed formulation. The special attraction<br />

is the connection with companies which are active in another business<br />

but at the same customers. We can only learn from each other.<br />

Michael Sommer, Pet Food<br />

Division Manager<br />

Which advantages are to be expected<br />

through the PetFood Competence Network<br />

a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

The companies involved benefit through the connection with companies<br />

which are active in another business but with the same customers. This<br />

helps us to see the customer from another point of view and to have more<br />

background for some decisions. As the network only includes experts in<br />

their own specific business field, the pet food <strong>pro</strong>ducer benefits from<br />

the collaboration within the network. The customer can contact just one<br />

member and still be assured that the others are expert and <strong>pro</strong>fessional.<br />

What demands do pet food manufacturers make on suppliers to this<br />

industry? Is it different for raw materials, equipment or packaging<br />

manufacturers?<br />

As a supplier of the pet food industry you should be trustful, absolute<br />

reliable and work on a <strong>pro</strong>fessional and very high-quality level. Professional<br />

means quick response, open and transparent communication and no<br />

com<strong>pro</strong>mises in quality.<br />

What are the qualifications to be a successful <strong>pro</strong>ducer of pet food?<br />

The same as the qualifications of the suppliers of the pet food industry.<br />

High quality, transparent and open communication and of course to be<br />

competitive<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

In the last 5 to 10 years more specific feed formulations and higher quality<br />

requirements getting more important for the pet food industry.<br />

What changes have you noticed when looking at raw materials and<br />

ingredients for pet food?<br />

The diversity of the ingredients increased a lot during the last years what<br />

requires a global sourcing of many raw materials<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

The raw material sourcing. Many raw materials are not locally available<br />

and especially today you can see what happens if there is no reliability<br />

on the supply chains. From one day to another raw materials are not<br />

available anymore and the prices increased up to 100% or more in a few<br />

weeks. All of us should think about to source and especially <strong>pro</strong>duce<br />

more locally<br />

The REICH AIRMASTER® UKQ AIRJET is the world’s best performing<br />

cross-flow universal unit. This unique and extremely powerful<br />

system works with horizontal air flow and has been designed<br />

specifically for lying <strong>pro</strong>ducts on grids or in trays. Even with<br />

narrow floor distances and closely packed goods, a uniform air<br />

and heat distribution can be achieved with short <strong>pro</strong>cess times<br />

using high loads. Air-dried snacks can be <strong>pro</strong>duced consistently<br />

on a trolley with up to 38 levels.<br />

Tobias Layer, Managing Director<br />

30<br />

Technology & Marketing


SHOWCASE<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

The pet food sector is dynamic with lots of developments.<br />

Particularly in the case of reward items such as snacks, sticks or<br />

similar, there has been great growth in recent years with a wide<br />

variety of <strong>pro</strong>ducts.<br />

What trends can be seen in the ingredients and technology used?<br />

Pet owners pay more attention to sustainably <strong>pro</strong>duced pet food<br />

with organic and functional ingredients. Also alternative <strong>pro</strong>tein<br />

sources will play a bigger role.<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

The main challenge will be the realization of a resource-saving<br />

<strong>pro</strong>duction. Therefore, efficient <strong>pro</strong>cess solutions are essential. At<br />

the same time, new and functional ingredients place high demands<br />

on conditions during thermal <strong>pro</strong>cessing.<br />

Eugen Jöchner, KARL SCHNELL<br />

The KARL SCHNELL Cutting System -<br />

core of the entire <strong>pro</strong>cess<br />

Which advantages are to be expected through the PetFood<br />

Competence Network a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

It is easier to support many startups<br />

in the <strong>petfood</strong> area. We at KARL<br />

SCHNELL are often asked about other<br />

areas, e.g. packaging. Now we can give<br />

qualified recommendations and suggest<br />

partnerships.<br />

What are the qualifications to be a successful <strong>pro</strong>ducer of pet food?<br />

We need to identify and meet customer needs; these include high value raw<br />

materials, but gentle <strong>pro</strong>cessing and dosing is also important, e.g. in BARF the<br />

ingredients must be <strong>pro</strong>cessed gently. KARL SCHNELL cutting equipment is<br />

the core of the entire <strong>pro</strong>cessing system.<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

Pet food is usually <strong>pro</strong>duced in large quantities. Nowadays there is also<br />

a trend towards smaller <strong>pro</strong>duction quantities with rapidly changing<br />

recipes and high flexibility. Our customers can also rely on the particularly<br />

robust and reliable machine park from KARL SCHNELL for these complex<br />

applications.<br />

What changes have you noticed when looking at raw materials and<br />

ingredients for pet food? Production technology? Packaging as<br />

such?<br />

There have been developments in plant based ingredients which have<br />

other <strong>pro</strong>cessing requirements. This can affect different partners, for<br />

example in mixing and emulgation technology and the need to avoid<br />

cross contamination..<br />

What trends can be seen in the ingredients and technology used?<br />

The use of insect <strong>pro</strong>teins instead of meat <strong>pro</strong>teins is a trend which is<br />

<strong>pro</strong>ducing a lot of noise at the moment. We feel this is still currently in the<br />

experimental phase.<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

Issue 1 <strong>2022</strong><br />

CIP (Cleaning-in-place) and hygiene requirements have become more<br />

important in recent years. This will certainly continue. Other sustainable<br />

topics such as a reduction in water consumption, in-line <strong>pro</strong>duction,<br />

higher flexibility and increasing energy efficiency will keep challenging<br />

us in the future.<br />

31


SHOWCASE<br />

Wilbert Vandecorput,<br />

OPEM<br />

Many bags are pre-made. Opem is exploring the challenges of<br />

reel. Reels take less space and save transport energy. Materials<br />

change from paper to recyclable plastic. Petfood packaging<br />

aims to differentiate. There is some overlap with other network<br />

members, but differences. Opem is a specialist with spouts for<br />

packages.<br />

What is the special attraction of<br />

this network for you?<br />

OPEM is a relative newcomer in the <strong>petfood</strong> market. Italian supplier from<br />

Parma, supplying primary packaging machines mainly to the coffeemarket<br />

(bags (soft or vacuum), pods, capsules, cans).Latest innovation<br />

in coffee bean packaging (bag with screw-cap, machine OTELLO) very<br />

interesting as a new packaging for <strong>petfood</strong>.<br />

Which advantages are to be expected through the PetFood<br />

Competence Network a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

A) Sharing market & <strong>pro</strong>duct know-how<br />

B) "One-stop-shopping" convenience, using our expertise, also on the<br />

packaging materials used on our machines (biobased, compostable and<br />

now mainly recyclable mono-laminates PE or PP based)<br />

What demands do pet food manufacturers make on suppliers to this<br />

industry? Is it different for raw materials, equipment or packaging<br />

manufacturers?<br />

Trend is towards sustainability: Re-duce, Re-cycle are the 2 main pillars on<br />

which OPEM can help<br />

• less energy consumption with our primary packaging equipment<br />

• reduced change-over times<br />

• recyclable packaging materials on our equipment<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

The Petfood market is very much a high-end market, like coffee.<br />

Convenience is key. Using also expensive packaging. Innovations in<br />

packaging sometimes even are introduced sooner in <strong>petfood</strong> than in<br />

human food.<br />

Our challenge will be the move towards mono-laminates based on either<br />

PE or PP that can be 100% recyclable.<br />

For OPEM to convince <strong>petfood</strong> <strong>pro</strong>ducers to move to packaging<br />

equipment starting from reel with benefits in:<br />

• warehousing, energy<br />

• transport of reels vs pre-made bags<br />

• cost reduction (material in reel is around 25-30% less than the same<br />

material in the pre-made bag form<br />

• easy change-over formats (the main reason why now Petfood<br />

<strong>pro</strong>ducers choose pre-made bags, but we have possibilities to make<br />

change-overs more easy also with machines starting from reels)<br />

• efficiency of the line<br />

• remote servicing, e.g. Digital Monitoring Systems (Industry 4.0)<br />

Do you have a pet yourself? What is your biggest wish for this special<br />

member of the family?<br />

I have a Labradoodle, called Bobbie. My biggest wish would be to feed him<br />

with food from my packaging material <strong>pro</strong>duced on OPEM equipment<br />

with a recyclable material of which I know it will indeed be recycled.<br />

32<br />

Technology & Marketing


SHOWCASE<br />

Lisa Burghaus & James Large<br />

What is the special attraction of<br />

this network for you?<br />

TPG are specialists in Primary packaging. we see the value is everybody<br />

working together. Shared knowledge brings better options for the<br />

customer and helps to speed things up. We are often asked “Can you<br />

recommend someone in this field… Now we can.“<br />

The charm of this network for us: Covering the entire field of <strong>petfood</strong><br />

together in one team, benefitting from shared expertise and knowledge.<br />

“If you can think it, we can pack it!”<br />

Which advantages are to be expected through the PetFood<br />

Competence Network a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

• Make new industry contacts<br />

• Community building; team feeling<br />

• Generate range together<br />

• ‘One stop shop’ for <strong>pro</strong>ducers.<br />

• Together the group brings many years of knowledge and expertise<br />

together in one place.<br />

What demands do pet food manufacturers make on suppliers to this<br />

industry? Is it different for raw materials, equipment or packaging<br />

manufacturers?<br />

• Reliability and quality of packaging machines<br />

• Long service life of the machines<br />

• Flexibility<br />

• Ease of use and high automation<br />

What are the qualifications to be a successful <strong>pro</strong>ducer of pet food?<br />

• Reliability, security<br />

• Quality<br />

• Experience in this field<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

• General increase in the number of animals in households especially<br />

in new markets, increases demand<br />

• increasing demand<br />

• Sustainability – Purchasers are normally quite environmentally<br />

aware, especially in premium sector.<br />

• Growth towards super premium and hyper premium brands<br />

What changes have you noticed when looking at raw materials and<br />

ingredients for pet food?<br />

• Small packaging units in terms of quantity<br />

• Sustainability – material of the bags<br />

What expectations do consumers or pet parents have in pet food?<br />

How has this changed in the last five to ten years?<br />

• Healthy nutrition also in the field of animal nutrition<br />

• Expectation of a wide range of services<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

• Sustainability<br />

• Less plastic<br />

• Increasing demand<br />

• Shortage of raw materials<br />

• Energy and material use and efficiency<br />

Do you have a pet yourself? What is your biggest wish for this special<br />

member of the family?<br />

I don´t have one (Lisa)<br />

No. I have grandchildren! But seriously I would love to have another<br />

Springer Spaniel. (James)<br />

Issue 1 <strong>2022</strong><br />

33


SHOWCASE<br />

Sandra Tanner, DOSOMAT Management Assistant<br />

What is the special attraction of this network for you?<br />

We are manufacturer of filling- and closing machines, especially for wet<br />

pet food. We hope to get more customers and inquiries and with this<br />

network, we can offer the complete solution from raw <strong>pro</strong>duct until final<br />

packaging.<br />

Which advantages are to be expected through the PetFood<br />

Competence Network a) for the companies involved and b) for the<br />

<strong>pro</strong>ducers of pet food?<br />

A) We have a better overview on the timeline of the entire plant to be<br />

delivered, we can adjust perfectly the connection points of the different<br />

machines, as we are in deep contact with all participating companies.<br />

Easier communication between the different suppliers.<br />

B) The <strong>pro</strong>ducers have one main contact for all open questions, the<br />

clarification/communication between the different suppliers is more easy<br />

also for the customer.<br />

What demands do pet food manufacturers make on suppliers to this<br />

industry? Is it different for raw materials, equipment or packaging<br />

manufacturers?<br />

Reliable machine, trouble-free <strong>pro</strong>duction without stops and with less<br />

necessary maintenance and service.<br />

What are the qualifications to be a successful <strong>pro</strong>ducer of pet food?<br />

Very flexible customized machines to fill different cup/pouch/ can sizes<br />

on one machine and different <strong>pro</strong>duct consistencies, short change-over<br />

times of different formats.<br />

How has the pet food market changed in the last few years? (5 to 10<br />

years)<br />

More pet food in pouches. Pet food variety is greater.<br />

What changes have you noticed when looking at raw materials and<br />

ingredients for pet food?<br />

Optic of packaging plays more and more a significant role. Single-serve<br />

packaging (such as pouches) becomes more and more popular.<br />

What expectations do consumers or pet parents have in pet food?<br />

How has this changed in the last five to ten years?<br />

Optic and quality of pet food and pet food packaging becomes more and<br />

more important. “Optic sells”.<br />

What will be the biggest challenges in the <strong>pro</strong>duction and<br />

packaging of pet food in the next five years?<br />

“Easy-to-handle” packaging, single-serve packaging.<br />

34<br />

Technology & Marketing


www.anugafoodtec.com<br />

SHOWCASE<br />

International<br />

supplier fair for the<br />

food and beverage industry<br />

ONE FOR ALL.<br />

ALL IN ONE.<br />

Food Processing | Food Packaging | Safety & Analytics | Intralogistics<br />

Digitalisation | Automation | Environment & Energy | Science & Pioneering<br />

COLOGNE, GERMANY<br />

26.–29.04.<strong>2022</strong><br />

Special Edition!<br />

Be part of it -<br />

find out more here!<br />

Koelnmesse GmbH<br />

Messeplatz 1<br />

50679 Köln, Germany<br />

Tel. +49 1806 578 866<br />

Fax +49 221 821 99-1020<br />

anugafoodtec@visitor.koelnmesse.de<br />

Issue 1 <strong>2022</strong><br />

35


<strong>pro</strong>cessing<br />

Modular System Solutions for<br />

Pet Food Products at Anuga<br />

FoodTec and Interzoo<br />

Many different variations of formed pet food<br />

Handtmann offers a variety of modular<br />

and flexible <strong>pro</strong>duction solutions for pet<br />

food manufacturing. Mixing, filling and<br />

portioning, cutting/dividing, forming,<br />

dosing or co-extruding a wide variety<br />

of <strong>pro</strong>ducts are their core functions.<br />

The <strong>pro</strong>duction of formed <strong>pro</strong>ducts<br />

and treats as cubes, bars, pellets, balls,<br />

hearts and more, but also the dosing<br />

of wet food or BARF in trays, cans and<br />

cups is possible in addition to the<br />

<strong>pro</strong>duction of linked pet food sausages.<br />

The outstanding feature of all systems<br />

is the exceptional portioning accuracy<br />

owing to the vane cell feed system in<br />

the basic machine, the vacuum filler. This<br />

weight accuracy significantly reduces<br />

costs, especially when <strong>pro</strong>cessing highquality<br />

<strong>pro</strong>ducts. Also, the unique and<br />

very gentle mixing technology of the<br />

Handtmann Inotec can be optimally<br />

used for numerous applications in pet<br />

food <strong>pro</strong>duction.<br />

such as round, square, oblong, 3D<br />

shapes in dog bone form and more.<br />

The FS 510 forming system with 24-<br />

lane flow divider, i.e. in simulated 24-<br />

lane <strong>pro</strong>duction, will be demonstrated<br />

on the stand with substitute material.<br />

Here the filling <strong>pro</strong>duct is fed to the<br />

flow divider by a VF 800 vacuum filler.<br />

The servo-driven flow divider ensures<br />

precise rotor speed in the flow divider.<br />

The result is a continuous <strong>pro</strong>duct flow<br />

without pressure fluctuations, and thus<br />

accurate final weights. The flow divider<br />

ejects the filling <strong>pro</strong>duct in multi-lane<br />

filling flows via mould components.<br />

The desired <strong>pro</strong>duct shape is created<br />

using forming tubes positioned at the<br />

outlet. The shape can be changed easily<br />

and quickly by exchanging the forming<br />

tubes. Product separating is performed<br />

directly at the outlet, either with a wire<br />

or with a blade; it is uninterrupted and<br />

linear to the <strong>pro</strong>duct speed. Production<br />

can be onto racks and trays as well as<br />

onto a conveyor belt. The vacuum filler’s<br />

control system allows easy visualisation<br />

of the <strong>pro</strong>duct shape and calculation of<br />

the <strong>pro</strong>cess parameters. This solution will<br />

be demonstrated at the Anuga FoodTec<br />

Cologne as well as at the Interzoo Show<br />

in Nuremberg.<br />

The <strong>pro</strong>cesses and individual <strong>pro</strong>ducts are<br />

controlled by the universal and imagesupported<br />

INOTEC Process Sequence<br />

Control user interface. The clear and<br />

intuitive INOTEC Touch iT control system<br />

is used to enter the mixing parameters<br />

as well as to automatically set and save<br />

all <strong>pro</strong>duct and <strong>pro</strong>duction parameters.<br />

The patented CamView system for visual<br />

<strong>pro</strong>cess monitoring ensures an optimal,<br />

continuous <strong>pro</strong>cess. With the VarioMix,<br />

both aggressive and gentle mixing are<br />

possible. The mixing spirals operate in<br />

individually adapted wave patterns<br />

Handtmann Inotec VarioMix IKVM 500 VAC<br />

One of the <strong>pro</strong>duction solutions of<br />

Handtmann is the range of forming<br />

systems. It is characterized above all<br />

by its flexible use in many different<br />

areas of application, from soft <strong>pro</strong>duct<br />

consistencies to firm <strong>pro</strong>ducts. In<br />

addition, a large variety of shapes<br />

is possible with countless options,<br />

36<br />

Technology & Marketing


<strong>pro</strong>cessing<br />

and they are independently adjustable in<br />

speed and direction of rotation. The usable<br />

volume of the VarioMix ranges from 350 to<br />

4,000 liters and always <strong>pro</strong>vides sufficient<br />

power reserves thanks to generously<br />

designed drives. It is therefore perfectly<br />

suited for the <strong>pro</strong>duction of a wide variety<br />

of <strong>pro</strong>ducts in small batches, but is also<br />

ideal for rubbing large pieces of meat.<br />

A large variety of different <strong>pro</strong>ducts can<br />

thus be covered with a single machine.<br />

In addition, the VarioMix is ideally suited<br />

for continuous use in industrial highperformance<br />

<strong>pro</strong>duction thanks to its<br />

high-quality components.<br />

Technology & Marketing<br />

Handtmann FS 510 forming system<br />

with VF 800 vacuum filler<br />

Pet food <strong>pro</strong>duction with 24-lane FS 510<br />

About Albert Handtmann Maschinenfabrik<br />

GmbH & Co. KG:<br />

Handtmann Maschinenfabrik is part of the widely diversified<br />

Handtmann Group of Companies and business division<br />

of filling and portioning systems. Worldwide sales and<br />

distribution are currently conducted through 14 sales<br />

and service companies in the core markets as well as 60<br />

commercial agents. The mechanical engineering firm from<br />

Biberach in the Upper Swabia region of Baden-Württemberg,<br />

Germany is the world’s leading <strong>pro</strong>vider of solutions for the<br />

portioning, dosing, forming and co-extruding of foodstuff.<br />

The portfolio is complemented by <strong>pro</strong>cess technology in the<br />

area of cutting, linking, mixing and fine grinding from Inotec<br />

GmbH, based in Reutlingen, Germany, which was added to<br />

the Handtmann Group of Companies in 2020. The customer<br />

base of the two manufacturers includes both small-scale<br />

<strong>pro</strong>ducers and start-ups as well as medium-sized companies<br />

and industrial enterprises from all over the world.<br />

We will be in<br />

hall 6 booth B010/C019<br />

For more information<br />

www.handtmann.com/food<br />

Issue 1 <strong>2022</strong><br />

We will be in<br />

hall 8 booth 8-110<br />

37


<strong>pro</strong>cessing<br />

Extrusion Expertise Im<strong>pro</strong>ves<br />

Nutritional Value of Kibbles<br />

by Marina Sgarbossa<br />

During the GEA Pet Food Technology Day, which took place at the end of 2021 as an online event, GEA<br />

<strong>pro</strong>vided an in-depth look at extrusion technology, explaining how the extrusion <strong>pro</strong>cess influences pet food<br />

digestibility and texture.<br />

The global pet food market is continually<br />

growing and is dominated by the dry<br />

pet food segment. About 95 percent<br />

of the dry and semi-moist <strong>pro</strong>ducts are<br />

manufactured by extrusion. The main<br />

question is: What makes a kibble good<br />

for pets and ultimately a good value<br />

for their owners? Marina Sgarbossa,<br />

Analytical Laboratory Technician from<br />

GEA, explains: “A healthful kibble with<br />

a high-quality nutritional composition<br />

and easy digestibility is of crucial<br />

importance because it indicates the real<br />

availability of nutrients in a diet. On the<br />

other hand, kibbles must be palatable<br />

and have a good taste, aroma and<br />

texture. Nutritional composition, taste<br />

and aroma are determined mainly by the<br />

recipe, while digestibility and texture are<br />

affected also by the <strong>pro</strong>cessing method.<br />

The influence of the extrusion<br />

<strong>pro</strong>cess on digestibility and<br />

texture<br />

A pet is usually fed one type of food that<br />

must satisfy all of their daily nutritional<br />

needs for <strong>pro</strong>teins, carbohydrates, lipids,<br />

fibers and minerals. Kibbles contain all of<br />

these components, making them a very<br />

complex matrix to <strong>pro</strong>cess.<br />

cooking due to the rupture of the starch<br />

granules through a combination of heat,<br />

moisture, pressure and mechanical<br />

shear. The rotation of the screw and<br />

barrel causes the <strong>pro</strong>duct to stretch and<br />

the starch granules to degrade. When<br />

the melt comes out through the die, the<br />

difference between the internal pressure<br />

and the ambient pressure causes the<br />

water to evaporate immediately and the<br />

kibble to expand. This means that the<br />

more mechanical and thermal energy<br />

applied in the <strong>pro</strong>cess, the more the<br />

kibble expands outside the die.<br />

Extrusion analysis study<br />

For this customer event in particular,<br />

using one recipe for dogs and one recipe<br />

for cats, GEA manufactured different<br />

kibbles with different textures: one of<br />

higher quality and one of lower quality.<br />

The demonstration showed how the<br />

<strong>pro</strong>cess parameters could be changed<br />

to obtain the desired texture and how<br />

the <strong>pro</strong>cess affects gelatinization and<br />

digestibility of the <strong>pro</strong>duct. In the GEA<br />

in-house laboratory the participants<br />

had an opportunity to study the state of<br />

the starch as it cooked by analyzing the<br />

viscosimetric <strong>pro</strong>file with a RVA (Rapid<br />

Visco Analyzer) and by viewing the<br />

starch granules under a microscope. As<br />

previously mentioned, starch starts to<br />

gelatinize in the presence of heat and<br />

water, increasing its viscosity. The RVA<br />

detects peak viscosity when the raw<br />

starch gelatinizes.<br />

The “degree of the starch gelatinization”<br />

is the official analysis for quantifying<br />

gelatinized starch. The principle behind<br />

When talking about carbohydrates,<br />

starch is not an essential nutrient for<br />

dogs and cats but is a source of energy<br />

and can impact health depending on<br />

the quantity and type of starch included<br />

and how it is <strong>pro</strong>cessed. It is also a very<br />

important structural ingredient, since<br />

it is necessary for kibble expansion and<br />

texturization. The starch in the extruder<br />

is not subject to normal gelatinization.<br />

The gelatinization <strong>pro</strong>cess takes several<br />

minutes and requires heat and more<br />

than 60% of water content. The extrusion<br />

<strong>pro</strong>cess takes a few seconds and is<br />

generally carried out at an average of 20<br />

to 30 percent of moisture content in the<br />

barrel. What happens in the extruder is a<br />

Under a microscope; the picture of the raw mixture clearly shows that starches have a<br />

crystal structure; on the other hand, in the bottom picture, which represents finished kibble,<br />

only a black matrix is visible, which means that the starch is fully cooked. (Photo: GEA)<br />

38<br />

Technology & Marketing


<strong>pro</strong>cessing<br />

this analysis is that gelatinized starch<br />

allows for a better attack by digestive<br />

enzymes, therefore it is measured the<br />

amount of glucose <strong>pro</strong>duced by a<br />

glucoamylase which digests the starch.<br />

Then the percentage of gelatinized starch,<br />

i.e. digested starch, is calculated on the<br />

total starch content. The four samples<br />

were sent to an accredited, independent<br />

laboratory to measure the degree of<br />

gelatinization and they discovered that<br />

the gelatinization rate for all samples was<br />

very high regardless of consistency. For<br />

further confirmation that these kibbles<br />

were of high nutritional value, GEA also<br />

sent the same samples to the University<br />

of Bologna for in vitro digestion analysis.<br />

All of the nutrients were deemed highly<br />

digestible, which means that using GEA<br />

extruders guarantees a very high level<br />

of starch gelatinization and digestibility,<br />

making the <strong>pro</strong>duct healthy for pets<br />

regardless of the desired consistency.<br />

Having demonstrated the wholesomeness<br />

of kibble, the next aspect<br />

to focus on is palatability. Palatability<br />

concerns other factors such as taste,<br />

aroma and mouthfeel (the physical<br />

sensation <strong>pro</strong>duced in the animal's<br />

mouth by the <strong>pro</strong>duct, the particle size<br />

of the raw material and the texture).<br />

Texture is the sensory manifestation of<br />

how the structure responds to applied<br />

force. This is a major topic in the pet food<br />

industry because texture is very difficult<br />

to analyze, and for this very reason there<br />

is no agreement on which measurement<br />

methods to use or if these methods<br />

correlate to the actual sensation<br />

perceived by pets. So the next question<br />

is, "How do we measure whether a<br />

particular texture is good or bad?”.<br />

Texture is analyzed first by measuring<br />

bulk density. GEA sizes the samples here<br />

in a calibrated container that measures<br />

the density of one liter of the <strong>pro</strong>duct.<br />

It is a simple but very important analysis<br />

because a compact and unexpanded<br />

internal structure determines a high<br />

bulk density, while an expanded internal<br />

structure determines a lower density.<br />

Then, a texture analyzer can be used to<br />

measure the hardness, which indicates<br />

the force of the animal’s teeth needed<br />

to break the kibbles. Using a <strong>pro</strong>be with<br />

the shape of a dog and cat's tooth we can<br />

imitate the penetration impressed on the<br />

kibble during the chewing of animals.<br />

Cat kibble<br />

The results of the dog kibble analysis<br />

show that the samples have almost the<br />

same moisture content, but the internal<br />

structure is different: the sample with the<br />

good consistency has a very expanded<br />

internal structure, with a lower apparent<br />

density and lower hardness. The sample<br />

with the poor texture has a very compact<br />

structure and is therefore harder and<br />

heavier than the first sample. Applying<br />

the same methodology to the sample of<br />

cat kibble <strong>pro</strong>duced a similar result: the<br />

difference between the two samples is<br />

quite evident because the sample with<br />

the good texture is really expanded and<br />

its hardness level is very low.<br />

The last step in the study was to test<br />

whether from a pet perspective the<br />

samples that are considered to have<br />

good consistency are really better than<br />

the others. GEA sent the four samples<br />

to a well-known Dutch institute, De<br />

Morgenstond, to do a comparative<br />

palatability test with a qualified panel<br />

of 30 dogs and 30 cats. Each pet was<br />

offered 2 bowls of kibble, and observers<br />

noted which samples the animals ate<br />

first and the amount of each sample they<br />

consumed. For each sample, the test was<br />

performed over 2 to 3 days, changing<br />

bowls from left to right and vice versa.<br />

De Morgenstond's test results were very<br />

positive, because the percentage of the<br />

sample chosen first and the percentage<br />

of consumption were higher for the<br />

sample with good texture for cats as<br />

well as for dogs. The animals confirmed<br />

good texture<br />

the study: GEA xTru Twin extruders<br />

can handle different consistencies and<br />

<strong>pro</strong>duce highly palatable <strong>pro</strong>ducts for<br />

pets.<br />

Ultimately, GEA xTru Twin extruders<br />

guarantee a consistent, high level of<br />

starch gelatinization and digestibility<br />

for various dry pet food recipes as well<br />

as ease in managing <strong>pro</strong>cess parameters<br />

to achieve the desired <strong>pro</strong>ducts, texture<br />

and density, while also <strong>pro</strong>viding <strong>pro</strong>cess<br />

consistency and stability over time. In<br />

addition, the in-house laboratory offers<br />

GEA customers analytical support while<br />

they develop their <strong>pro</strong>ducts.<br />

Technology & Marketing<br />

The Author<br />

Marina Sgarbossa is Analytical<br />

Laboratory Technician with GEA in<br />

Galliera Veneta, Italy<br />

For more information<br />

www.gea.com<br />

bad texture<br />

Photo: GEA<br />

Issue 1 <strong>2022</strong><br />

39


<strong>pro</strong>cessing<br />

Technical Solutions for the<br />

Treatment of Mono-components<br />

- A Story of Success<br />

says Kamil Kaliski, managing director of<br />

AGROLOK Sp. z o.o. "When the decision<br />

was made and we started looking for<br />

a machine and plant manufacturer, it<br />

turned out that AMANDUS KAHL also<br />

builds turnkey plants. The company has a<br />

lot of experience and many years market<br />

presence in the construction of machines<br />

and plants for <strong>pro</strong>cessing soybeans and<br />

animal feed. We then made contact for<br />

the first time in 2015."<br />

Since 2018, AGROLOK has been <strong>pro</strong>cessing and refining high-quality feed components in<br />

Osiek, Poland, using KAHL machines, © AMANDUS KAHL<br />

AMANDUS KAHL <strong>pro</strong>vides technical<br />

solutions for the treatment of monocomponents:<br />

Whether single machines,<br />

complete machine lines or plant<br />

concepts - KAHL <strong>pro</strong>cess technologies<br />

are characterised by quality, operational<br />

reliability and efficiency. In 2016, the<br />

Polish company AGROLOK decided to<br />

purchase a KAHL plant for the treatment<br />

of mono-components such as soy and<br />

rapeseed – commissioning took place<br />

in 2018. In the meantime, AGROLOK can<br />

look back on more than three years of<br />

<strong>pro</strong>duction. In a conversation, AGROLOK<br />

Managing Director Kamil Kaliski and<br />

Markus Lukaszczuk, KAHL Area Manager<br />

for the Polish market, review the successful<br />

cooperation with AMANDUS KAHL.<br />

AGROLOK has a unique technology for<br />

refining feed components for cattle,<br />

pigs and poultry. Since the 1990s, the<br />

Polish company has stood for high-<br />

quality goods and services used in the<br />

plant and animal feed industry. This<br />

also includes trade in feed and feed<br />

components. Since 2018, a new and<br />

very important branch of business for<br />

the company has been the <strong>pro</strong>duction<br />

of high-quality feed components from<br />

<strong>pro</strong>tein plants and their refinement.<br />

The decision to build a plant for<br />

refining vegetable <strong>pro</strong>teins<br />

was a response to the<br />

growing demand for nongenetically<br />

modified feed<br />

components. "I remember<br />

how we started analysing<br />

Ukrainian extruders, then<br />

Czech extruders and<br />

finally we ended up with<br />

AMANDUS KAHL expanders,"<br />

Full-fat soya expanded<br />

with the crown expander, ©<br />

AMANDUS KAHL<br />

The technology used in the plant enables<br />

the <strong>pro</strong>duction of feed components with<br />

a high percentage of so-called bypass<br />

<strong>pro</strong>tein, which is highly valued and<br />

desired in the feeding of dairy cows. To<br />

<strong>pro</strong>duce rumen-<strong>pro</strong>tected <strong>pro</strong>tein at an<br />

even higher level, a crown expander from<br />

AMANDUS KAHL is used. "The technology<br />

of the crown expander is unique. It is<br />

particularly suitable for <strong>pro</strong>cessing monocomponents<br />

such as soya, rapeseed or<br />

maize in particular. With the machine,<br />

not only the capacity of the downstream<br />

pellet mill and the quality of the pellets<br />

are optimized, but pathogenic germs,<br />

salmonellae or moulds are eliminated<br />

at the same time," explains Markus<br />

Lukaszczuk.<br />

40<br />

Technology & Marketing


<strong>pro</strong>cessing<br />

With the start of the cooperation,<br />

AGROLOK entered a completely new<br />

business field - with new challenges, new<br />

legal bases and regulations. AMANDUS<br />

KAHL has already implemented many<br />

large-scale <strong>pro</strong>jects in numerous countries<br />

for mono-component treatment. "The raw<br />

materials for feed <strong>pro</strong>duction available on<br />

the Polish market were often not able to<br />

meet the feed requirements of animals<br />

with high genetic potential for milk, meat<br />

and egg <strong>pro</strong>duction," explains Markus<br />

Lukaszczuk. "A sensible solution is the<br />

modern <strong>pro</strong>cessing plant from AMANDUS<br />

KAHL, whose <strong>pro</strong>ducts meet the increased<br />

feed requirements."<br />

The mono-component plant consists<br />

of two <strong>pro</strong>cessing lines - one for soya<br />

and one for rapeseed. The complete line<br />

<strong>pro</strong>cesses 720 tons per day. In addition to<br />

the connecting and conveying elements,<br />

the lines consist of a crushing roller mill,<br />

mixing conditioner, hydrothermal reactor,<br />

crown expander, pellet mill and a belt<br />

drier/cooler combination from AMANDUS<br />

KAHL.<br />

The risks of investing in such a plant<br />

and the associated trust in the company<br />

responsible were just two of the fears<br />

that preoccupied Kamil Kaliski at the<br />

beginning of the first joint <strong>pro</strong>ject. "My<br />

hopes and expectations clearly lay in the<br />

<strong>pro</strong>duction of high-quality <strong>pro</strong>teins as<br />

well as energy components. Of course,<br />

we could not be sure that our <strong>pro</strong>ducts<br />

would be accepted directly. But after the<br />

first <strong>pro</strong>duction batches and the final<br />

commissioning, we were sure that the<br />

quality standards were so high thanks to<br />

KAHL machines that the <strong>pro</strong>ducts could<br />

only be accepted on the market," explains<br />

Kamil Kaliski.<br />

Kamil Kaliski's high level of satisfaction<br />

is confirmed by the commissioning of<br />

AMANDUS KAHL with a second plant<br />

with twice the output - AGROLOK 2:<br />

"Our range of <strong>pro</strong>ducts includes cereals,<br />

<strong>pro</strong>tein and energy components. Among<br />

other things, we are still lacking a premix<br />

plant. Then we would be able to offer<br />

our customers a comprehensive <strong>pro</strong>duct<br />

range for the <strong>pro</strong>duction of complete<br />

The switching systems and automations at<br />

AGROLOK also come from AMANDUS KAHL,<br />

© AMANDUS KAHL<br />

feed mixtures. Quality is the basis of our<br />

actions, which is why we pay special<br />

attention to a particularly high level - both<br />

in the relationships with our customers<br />

in the area of services <strong>pro</strong>vided and the<br />

<strong>pro</strong>ducts offered."<br />

RELIABILITY!<br />

NO SECRET – JUST VEMAG!<br />

When it comes to food, our pets count on the reliability of their masters and<br />

mistresses. And they in turn have to count on the reliability of their <strong>pro</strong>ducts –<br />

so put your trust in VEMAG!<br />

From wet food in bowls and cans to chew sticks and strips, jerkies and snacks:<br />

with VEMAG‘s flexible and reliable machine solutions, pets get only the best.<br />

VEMAG: The sign of success for your Pet Food <strong>pro</strong>duction!<br />

www.vemag.de · e-mail@vemag.de<br />

Issue 1 <strong>2022</strong><br />

VISIT US<br />

ANUGA<br />

Hall 6<br />

Stand D10<br />

IFFA<br />

Hall 8<br />

Stand B04<br />

Interzoo<br />

Hall 8<br />

Stand 8–218<br />

41


<strong>pro</strong>cessing<br />

Kamil Kaliski and Markus Lukaszczuk (from<br />

left) in front of the AGROLOK plant built by<br />

AMANDUS KAHL, © AMANDUS KAHL<br />

The KAHL belt drier is suitable for efficient<br />

and gentle drying of mono-components, ©<br />

AMANDUS KAHL<br />

The KAHL crushing roller mill is also used<br />

at AGROLOK for efficient crushing of<br />

grain, oilseeds and other raw materials, ©<br />

AMANDUS KAHL<br />

AGROLOK now employs more than 1000<br />

people and is one of the largest employers<br />

in the Kuyavian-Pomeranian Voivodeship<br />

region. The fact that a second plant is now<br />

being built at the <strong>pro</strong>duction site in Osiek<br />

(Brodnica district) not only strengthens<br />

the infrastructure, but also confirms<br />

the technical know-how of AMANDUS<br />

KAHL. "The <strong>pro</strong>ducts <strong>pro</strong>cessed on KAHL<br />

machines are characterized by several<br />

quality standards. AGROLOK's customers<br />

can use the refined raw materials such<br />

as Amirap (from rapeseed) or Protina<br />

(from soybeans) to <strong>pro</strong>duce good and<br />

economical recipes.<br />

A particularly high digestibility can also<br />

be observed in animal nutrition," says<br />

Lukaszczuk. Kaliski adds: "We are glad to<br />

have chosen KAHL for our second plant<br />

as well. In this way, we cannot only be<br />

sure of receiving quality and experience<br />

from Germany once again, but also create<br />

further jobs in the region in the short<br />

term. Currently, 45 employees work at<br />

AGROLOK - the number will increase with<br />

the expansion."<br />

At AGROLOK, 8,000 working hours are<br />

performed per year in 3-shift operation.<br />

The machines are energy-efficient and<br />

require little maintenance. They ensure<br />

resource-saving <strong>pro</strong>duction at the highest<br />

level. "This was also a decisive reason for<br />

choosing the know-how of AMANDUS<br />

KAHL," says Kamil Kaliski. "Furthermore,<br />

the KAHL machines are easy to operate<br />

and so far there have been no failures or<br />

errors."<br />

The switching and automation systems<br />

were also supplied by AMANDUS<br />

KAHL and ensure a safe, constant and<br />

user-friendly <strong>pro</strong>cess. In addition to<br />

the pelleting line automation, the<br />

crown expander is also operated fully<br />

automatically. "The intention is to design<br />

our machines and plants to be as userfriendly<br />

and simple as possible. This<br />

includes not only high-quality and stateof-the-art<br />

machines, but also control<br />

systems that ensure consistent <strong>pro</strong>duct<br />

quality at high throughput rates. This not<br />

only benefits the customer, but of course<br />

also the animals," says Markus Lukaszczuk.<br />

When asked how he looks back on his<br />

cooperation with AMANDUS KAHL and<br />

what his future plans are, Kamil Kaliski<br />

replies: "I think we owe our success to our<br />

employees and the good cooperation<br />

with AMANDUS KAHL. We are planning<br />

a further development in the direction<br />

of <strong>pro</strong>tected <strong>pro</strong>teins for cattle. The<br />

construction work is in full swing and<br />

<strong>pro</strong>ceeding as planned. Of course I have<br />

more ideas, but it's too early to talk about<br />

them here."<br />

With the AGROLOK plant, AMANDUS<br />

KAHL can also look back on a successful<br />

<strong>pro</strong>ject. More than 140 years of<br />

experience in mechanical engineering are<br />

complemented by know-how in <strong>pro</strong>cess<br />

engineering and extensive research and<br />

development. The <strong>pro</strong>cessing of monocomponents<br />

by the KAHL Expander is<br />

reflected in the highest quality standards<br />

of the subsequent feed <strong>pro</strong>duction. With<br />

the newly developed crushing roller<br />

mill with individual drive, it is possible<br />

to structurize the raw components in<br />

an even more targeted manner, thus<br />

ensuring high quality during subsequent<br />

<strong>pro</strong>cessing. Plant design and construction<br />

in particular have become increasingly<br />

important at AMANDUS KAHL in recent<br />

years: "We have references of turnkey<br />

feed plants with a throughput of up to<br />

300,000 tons per year, which shows that<br />

AMANDUS KAHL is exactly the right<br />

partner for such <strong>pro</strong>jects," says Markus<br />

Lukaszczuk.<br />

Technology & Marketing<br />

Markus Lukaszczuk and Kamil Kaliski in<br />

front of AGROLOK 2, © AMANDUS KAHL<br />

For more information<br />

www.akahl.com<br />

42<br />

Technology & Marketing


Continuing the<br />

Industrial Bowl Cutter<br />

Success Story<br />

<strong>pro</strong>cessing<br />

Photos: K+G Wetter<br />

Open cooking cutters<br />

complement the internationally<br />

successful Hygienic Secure<br />

range<br />

Industrial bowl cutters from K+G Wetter<br />

are synonymous with efficient food<br />

<strong>pro</strong>cessing on an XXL scale, while also<br />

focussing on hygiene – right down to the<br />

smallest detail. Brand new and unique<br />

worldwide: Applications that demand a<br />

cooking function are no longer forced to<br />

utilise a vacuum bowl cutter!<br />

For the first time, the new CM 200 and<br />

CM 360 models now also offer a highquality<br />

and efficient cooking system for<br />

open cutters, without using vacuum<br />

technology.<br />

Hygienic Secure established<br />

internationally<br />

It’s all in the name with the Hygienic Secure<br />

range from K+G Wetter. Right at the heart<br />

of food <strong>pro</strong>cessing, hygiene is centre<br />

focus here. “When further developing our<br />

machines, our first priority is to always<br />

have a clear benefit and advantage for<br />

our customers in mind,” explains Volker<br />

Schlosser, Sales Manager International.<br />

“The industrial vacuum bowl cutters in<br />

the Hygienic Secure range are established<br />

on the international market. This shows<br />

us that we are on the right path as a<br />

premium brand - with high quality and<br />

real benefits that help our customers to<br />

<strong>pro</strong>duce excellent <strong>pro</strong>ducts.”<br />

The new Hygienic Secure CM 360 Cutter<br />

from K+G Wetter shines with an efficient<br />

and hygienic cooking function – now also<br />

without vacuum technology for the first<br />

time.<br />

The new non-vacuum Hygienic<br />

Secure cooking cutters<br />

The range has now been expanded to<br />

include the CutMix 360 and CutMix 200,<br />

which deliver all of the advantages of the<br />

Hygienic Secure range. The sophisticated<br />

optional cooking equipment has been<br />

adopted from the <strong>pro</strong>ven VCM vacuum<br />

bowl cutter range and is now also<br />

available for the first time in open cutters.<br />

> extruders > feeders > components > pneumatic conveying > complete systems<br />

COPERION COMPONENTS.<br />

SMART SOLUTIONS FOR<br />

PET FOOD PROCESSING.<br />

+ Innovative sanitary design ideal for quick changeover and cleaning<br />

+ High accuracy feeders for optimal ingredient delivery<br />

+ Integrated systems controls for all operations – including Coperion’s ZSK extruder<br />

+ All systems designed in accordance with GFSI and FSMA safety standards<br />

Issue 1 <strong>2022</strong><br />

Safe pet food and ingredient handling. Coperion and Coperion K-Tron’s line of<br />

feeding and pneumatic conveying components offer the highest in efficiency<br />

and safety standards for pet food <strong>pro</strong>cessing. www.coperion.com/<strong>petfood</strong><br />

43


<strong>pro</strong>cessing<br />

“A vacuum system is advantageous for<br />

many <strong>pro</strong>ducts, offering greater <strong>pro</strong>tein<br />

digestion, better bound sausage meat<br />

and fewer air inclusions, for instance.<br />

However, a vacuum bowl cutter is more<br />

complicated, and consequently more<br />

cost-intensive, to build,” says Sales<br />

Manager International Volker Schlosser.<br />

“We have therefore now equipped our<br />

industrial bowl cutters with the cooking<br />

system from the Hygienic Secure range<br />

for customers whose <strong>pro</strong>ducts benefit<br />

less from vacuum technology. This makes<br />

the machines especially interesting in<br />

economic terms, because we no longer<br />

need the extremely complex design of<br />

a vacuum bowl cutter in order to utilise<br />

the cooking function. This reduces costs<br />

enormously.”<br />

Double-walled cooking bowl<br />

for efficiency and hygiene<br />

The unique solution developed by K+G<br />

Wetter for particularly hygienic and<br />

energy-saving cooking is a double-walled<br />

cooking bowl. The closed-system design<br />

means that the supplied steam heats the<br />

cooking bowl very quickly – and only via<br />

the space between the bowl’s dual walls.<br />

This delivers considerable savings in<br />

terms of both energy and, therefore, cost.<br />

The fact that this also keeps the<br />

steam completely separate from the<br />

Technology & Marketing<br />

<strong>pro</strong>cessed <strong>pro</strong>duct <strong>pro</strong>vides a one<br />

hundred percent hygienic security<br />

guarantee: The risk of contamination from<br />

steam is fully excluded.<br />

Versatile range of applications<br />

The new Hygienic Secure industrial bowl<br />

cutters from K+G Wetter deliver topquality<br />

sausage meat, even without the<br />

vacuum function. All types of cooked<br />

sausage are <strong>pro</strong>duced with extremely low<br />

energy consumption and considerable<br />

time savings. Furthermore, the CM 360<br />

and CM 200 are also excellent for making<br />

convenience <strong>pro</strong>ducts such as fillings,<br />

soups and stews, and for sauces such as<br />

Bolognese, or even vegetarian and vegan<br />

dishes in large quantities.<br />

Patented knife cover strips:<br />

safe cleaning, perfect seal, little<br />

wear<br />

One highlight of all Hygienic Secure<br />

cutters in the K+G Wetter range is the<br />

patented knife cover strip which forms<br />

a seal between the cutter bowl and<br />

cover. It can be removed for cleaning in<br />

an instant and snapped back into place<br />

- safely and without the use of tools.<br />

Moreover, its special design absorbs<br />

the frictional resistance caused by the<br />

rotating movements of the cutter bowl,<br />

thereby causing less wear. A small detail<br />

that makes a big difference, because there<br />

are no concealed corners where deposits<br />

could form. This innovation from K+G<br />

Wetter received the Silver International<br />

FoodTec Award 2021.<br />

Sound investment for the<br />

future in machines for the meat<br />

industry<br />

Like all machines from K+G Wetter, the<br />

Hygienic Secure cutters offer a sound<br />

investment for the future: Robust from<br />

year one and designed for decades of use,<br />

they can be used flexibly for a wide range<br />

of <strong>pro</strong>ducts. The cast iron body, which<br />

K+G Wetter is the only manufacturer<br />

worldwide to offer, makes the machines<br />

extremely stable and ensures they run<br />

smoothly and have a long service life.<br />

“The cast-iron body design naturally adds<br />

to the cost,” explains Sales Manager Volker<br />

Schlosser. However, we are maintaining<br />

these high quality standards because we<br />

are convinced that it also benefits our<br />

customers in terms of the quality of their<br />

<strong>pro</strong>ducts.” For added hygienic safety, all<br />

K+G Wetter cutters feature hand-polished,<br />

sloped stainless steel surfaces. These<br />

allow cleaning agents and water to run<br />

off safely and reliably, without puddles or<br />

standing water forming.<br />

Technology & Marketing<br />

For more information<br />

www.kgwetter.de<br />

The Hygienic Secure industrial bowl<br />

cutters from K+G Wetter can also<br />

be seen at the IFFA <strong>2022</strong> Exhibition<br />

in Frankfurt: Hall 8, stand D96<br />

Photo: K+G Wetter<br />

44<br />

Technology & Marketing


Events<br />

Interzoo Returns in Person<br />

Interzoo, the world’s biggest marketing<br />

platform for the international pet<br />

industry, will return to Nuremberg<br />

from May 24 to 27. More than 1,300<br />

manufacturers, wholesalers and service<br />

<strong>pro</strong>viders from over 60 countries<br />

will present the latest food and care<br />

<strong>pro</strong>ducts, accessories and services for<br />

pets during each of the four days of the<br />

fair.<br />

In addition, Interzoo will offer an<br />

extensive supporting <strong>pro</strong>gramme<br />

during the exhibition period. Regional<br />

developments and the special features<br />

of import and export of individual<br />

markets and regions will be the focus<br />

of the Interzoo Country Sessions. The<br />

topic of sustainability will be addressed<br />

on the first day of the fair in the Interzoo<br />

Sustainability Session as well as in<br />

other lectures. Moreover, there will be<br />

presentations on important current<br />

industry topics, covering aspects such as<br />

market figures, grooming, aquatics and<br />

influencer marketing.<br />

Pet food will receive a special focus on<br />

23 May, one day before the official start<br />

of the show, when WATT Global Media<br />

will hold its Petfood Forum Europe on<br />

the Interzoo fairgrounds in Nuremberg.<br />

“This will be an exceptional prelude<br />

to the fair, <strong>pro</strong>viding an additional<br />

forum for in-depth discussions on the<br />

important topic of pet food ingredients,<br />

nutrition and <strong>pro</strong>cessing technologies,”<br />

says Dr Rowena Arzt, Director<br />

Exhibitions at Interzoo organizer WZF<br />

(Wirtschaftsgemeinschaft Zoologischer<br />

Fachbetriebe GmbH). Petfood Forum<br />

Europe will feature experts highlighting<br />

developments on the latest trends,<br />

research and innovations for the<br />

European pet food market. Additionally,<br />

this one-day conference <strong>pro</strong>vides an<br />

opportunity for pet food <strong>pro</strong>fessionals<br />

from around the world to network,<br />

exchange ideas and do business with<br />

leading industry suppliers.<br />

Pet food and pet food technology are<br />

also the focus of many international<br />

exhibitors that cover the exhibition halls<br />

in Nuremberg. Adding up to almost<br />

650, about half of the total of this<br />

year’s Interzoo exhibitors will present<br />

pet food <strong>pro</strong>ducts. These cover the<br />

following segments: food for dogs, cats,<br />

small mammals, birds, ornamental fish,<br />

reptiles and amphibians, horses and<br />

animals in the garden. Concerning pet<br />

food technology, 115 exhibitors will be<br />

presenting their latest <strong>pro</strong>ducts.<br />

Technology & Marketing<br />

For more information<br />

www.interzoo.com/en<br />

Issue 1 <strong>2022</strong><br />

45


EVENTS<br />

Successful Food & Petfood<br />

Production from Alternative<br />

Proteins at IFFA<br />

The market for plant-based meat<br />

alternatives is experiencing high growth<br />

rates. In a recently published study, the<br />

Good Food Institute estimates that plantbased<br />

meat sales will comprise roughly<br />

6% of the global meat market in 2030. In<br />

addition to soy or rice, other raw materials<br />

such as lupines, peas, wheat, sunflowers,<br />

hemp or even algae are used in the<br />

manufacture of these <strong>pro</strong>ducts. Research<br />

into new <strong>pro</strong>tein sources is also in full<br />

swing. For consumers, the added health<br />

value as well as the similarity to meat in<br />

terms of mouthfeel, taste and appearance<br />

play an important role. According to an<br />

analysis by the Boston Consulting Group,<br />

plant-based <strong>pro</strong>teins could catch up with<br />

their animal counterparts in terms of<br />

price, taste and texture by around 2023.<br />

A number of manufacturers who offer the<br />

raw material - <strong>pro</strong>tein flours or <strong>pro</strong>tein<br />

texturates - for further <strong>pro</strong>cessing into<br />

meat alternatives present themselves at<br />

IFFA.<br />

"A delicious taste is the main criterion<br />

for consumers when purchasing<br />

plantbased <strong>pro</strong>ducts. It is important to<br />

take a holistic ap<strong>pro</strong>ach when developing<br />

new <strong>pro</strong>ducts; ingredients, technology,<br />

market trends, and culinary influences are<br />

all important factors to consider”, knows<br />

Lucas Huber, Marketing Manager Plant<br />

Attitude Europe, Taste & Wellbeing at<br />

Givaudan.<br />

For Norbert Klein, Head of Research<br />

and Development at Loryma, texture<br />

is the key word to make plant-based<br />

alternatives catch on. "For perfect end<br />

<strong>pro</strong>ducts, we offer a wide variety of<br />

innovative extrudates, binding and<br />

stabilizing systems as well as panades<br />

and coatings. Special attention is paid<br />

to a short ingredient list and attractive<br />

nutritional values - functional ingredients<br />

made from wheat can score here and offer<br />

technological advantages at the same<br />

time."<br />

Processing technologies - amazingly<br />

similar to meat<br />

Extrusion <strong>pro</strong>cesses are often used to<br />

obtain a meat-like texture. Depending<br />

on the <strong>pro</strong>cess, dry granulates can be<br />

<strong>pro</strong>duced that are further <strong>pro</strong>cessed into<br />

minced-meat-like <strong>pro</strong>ducts or, through<br />

wet extrusion, fibrous <strong>pro</strong>tein structures<br />

for vegetarian escalopes, for example.<br />

Important suppliers at IFFA <strong>2022</strong> include<br />

Bühler and Coperion. The importance<br />

of extrusion for the <strong>pro</strong>duction of meat<br />

alternatives is summarized by Stefan<br />

Gebhardt, General Manager Sales and<br />

Strategy, Business Unit Food & Pharma<br />

at Coperion: "With extrusion technology,<br />

all users, e.g. start-ups as well as larger<br />

manufacturers of meat alternatives,<br />

are <strong>pro</strong>vided with the ap<strong>pro</strong>priate core<br />

technology to meet the increasing market<br />

demand and to drive further <strong>pro</strong>duct<br />

developments in this area. The flexibility<br />

of the twin-screw extruder enables the<br />

<strong>pro</strong>duction of TVP (dry texturization)<br />

and HMMA (wet texturization) as well<br />

as numerous other extrudates on one<br />

machine. In addition, our technologies<br />

also enable the use of new <strong>pro</strong>tein<br />

alternatives such as hemp <strong>pro</strong>tein and<br />

microalgae."<br />

Further <strong>pro</strong>cessing into patties, cutlets<br />

or sausages is carried out using classic<br />

food <strong>pro</strong>cessing machines such as cutters,<br />

mincers, fillers or forming machines,<br />

which are also used in meat <strong>pro</strong>cessing.<br />

Numerous technology suppliers at<br />

IFFA will therefore offer not only their<br />

<strong>pro</strong>duction lines for meat <strong>pro</strong>cessing but<br />

also those for the <strong>pro</strong>duction of meat<br />

alternatives and will be available to trade<br />

fair visitors to answer any questions they<br />

may have on the subject of <strong>pro</strong>cessing<br />

alternative <strong>pro</strong>teins.<br />

"With plant-based <strong>pro</strong>ducts, it is first<br />

and foremost about offering consumers<br />

alternative options. To make the decision<br />

as easy as possible, shape and appearance<br />

play a crucial role in being able to classify<br />

the alternatives. In addition to classic<br />

applications such as burger patties,<br />

minced meat or sausages, we offer<br />

room for creative ideas, new shapes and<br />

individual solutions," claims Jens Thörnich,<br />

Product Manager Plant Based Protein<br />

Photos: IFFA Messe Frankfurt<br />

46<br />

Technology & Marketing


Events<br />

at Vemag Maschinenbau. "From semiautomatic<br />

filling to highly automated<br />

<strong>pro</strong>cesses, we present a wide range for<br />

the <strong>pro</strong>duction of various applications<br />

with alternative <strong>pro</strong>tein sources."<br />

Cultured meat and insect <strong>pro</strong>teins are in<br />

the starting blocks<br />

Cultured meat is launching entirely new<br />

players. Start-ups in biotechnology from<br />

all over the world are working on the<br />

meat of the future from the laboratory.<br />

The principle is the same everywhere:<br />

Stem cells are taken from an animal via<br />

biopsy, both from muscle and fat tissue,<br />

in order to re<strong>pro</strong>duce meat. The cells<br />

are then multiplied in large bioreactors<br />

and the cell masses can then be formed<br />

into patties, for example. The use of<br />

3D printer or edible carriers creates<br />

clean meat <strong>pro</strong>ducts with texture. To<br />

increase acceptance and lower the price,<br />

companies are researching plant-based<br />

nutrient solutions to replace the animal<br />

serum that was previously necessary. What<br />

still needs to be done before cultured<br />

meat will be more widely available is<br />

summarized by Stephanie Jaczniakowska-<br />

McGirr, Head of Food Industry & Retail at<br />

ProVeg International: “Although cultured<br />

meat shows <strong>pro</strong>mising possibilities, we<br />

identify three pressing challenges: More<br />

publicly funded, open-source research<br />

is required to address some technical<br />

challenges. Further development of the<br />

regulatory framework is needed to create<br />

a supportive environment for <strong>pro</strong>ducers<br />

and consumers. More widespread<br />

information is required in order to<br />

pave the way for the fair and objective<br />

reception of cultured meat in society.”<br />

Insect-based foods also have the potential<br />

to make a significant contribution<br />

to the <strong>pro</strong>tein supply of the future.<br />

At IFFA, the Fraunhofer Institute for<br />

Process Engineering and Packaging is<br />

placing a special focus on automated<br />

insect breeding and <strong>pro</strong>cessing within<br />

the entire value chain for alternative<br />

<strong>pro</strong>teins at the stand of the VDMA Food<br />

Processing and Packaging Machinery<br />

Association. Max Hesse, group leader for<br />

machine and <strong>pro</strong>cess development at the<br />

Fraunhofer IVV, explains: "Insect breeding<br />

and <strong>pro</strong>cessing in Asia still largely takes<br />

place using manual labor. In order to<br />

be competitive, the industry, which is<br />

currently characterized by SMEs and startups<br />

in Europe and Germany, must achieve<br />

a high degree of automation. We at the<br />

Fraunhofer IVV are therefore researching,<br />

among other things, topics related to<br />

automated, industrial cultivation in<br />

order to make insect <strong>pro</strong>teins available<br />

on a large scale. As living organisms<br />

with different sizes/shapes and vitality<br />

parameters, insects pose great challenges<br />

for automation. With the help of sensor<br />

technology and AI-based analysis<br />

software, we want to sort insects with<br />

certain characteristics (e.g. fat/chitin<br />

content), for example, and unlock them<br />

for targeted use in secondary or <strong>pro</strong>fitgenerating<br />

material streams."<br />

Further <strong>pro</strong>cessing of the insect <strong>pro</strong>tein is<br />

then carried out via extrusion <strong>pro</strong>cesses<br />

and <strong>pro</strong>cessing machines, as with plantbased<br />

<strong>pro</strong>teins. IFFA <strong>2022</strong> will be the hub<br />

for discussions on alternative <strong>pro</strong>teins.<br />

An attractive supporting <strong>pro</strong>gramme<br />

with numerous lectures will <strong>pro</strong>vide<br />

further information. At least 200 of the<br />

total of around 900 exhibitors at IFFA<br />

offer <strong>pro</strong>ducts for the <strong>pro</strong>duction of meat<br />

alternatives.<br />

Technology & Marketing<br />

Photos: IFFA Messe Frankfurt<br />

For more information<br />

www.food-technologies.<br />

messefrankfurt.com<br />

THE RIGHT<br />

MACHINE<br />

FOR ALL<br />

APPLICATIONS<br />

CUTTERS · GRINDERS<br />

MIXER GRINDERS · MIXERS<br />

kgwetter.de/en/hygienic-plus<br />

May, 14 - 19, <strong>2022</strong>, Frankfurt / Germany<br />

I F F A 2 0 2 2<br />

H A L L 8 ,<br />

B O O T H D 9 6<br />

Issue 1 <strong>2022</strong><br />

www.kgwetter.de<br />

47


Packaging<br />

Recyclable Packaging for<br />

Irish Dog Food<br />

Irish Dog Food, a leading pet food <strong>pro</strong>ducer in Ireland and the UK, has teamed up with its packaging supplier,<br />

Coveris, to launch their first recyclable bags in bigger sizes. By choosing Coveris’ <strong>pro</strong>ven MonoFlexE brand,<br />

Irish Dog Food achieves on-shelf appeal and im<strong>pro</strong>ved packaging recyclability for its Earls pet food range<br />

developed for Aldi.<br />

Photo: ©Coveris<br />

About Coveris<br />

Coveris is a leading European packaging<br />

company that manufactures flexible<br />

packaging solutions for some of the<br />

world's most respected brands. The<br />

company develops packaging that<br />

<strong>pro</strong>tects all types of <strong>pro</strong>ducts - from<br />

food to pet food, from medical devices<br />

to industrial and agricultural <strong>pro</strong>ducts.<br />

Organised in Business Units that are<br />

focussing on Films, Flexibles and Paper,<br />

Coveris is <strong>pro</strong>viding the perfect platform<br />

to develop sustainable packaging<br />

solutions for a greener future. Through<br />

our broad level of technical expertise,<br />

our high-quality packaging extends the<br />

shelf life of <strong>pro</strong>ducts hence helping to<br />

reduce waste and resource wastage.<br />

Together with our customers we are<br />

constantly working on new attractive and<br />

sustainable packaging solutions. Coveris<br />

operates 29 sites in the EMEA region<br />

with 4,100 employees. Coveris Group is<br />

headquartered in Vienna, Austria.<br />

Since the beginning of the global health<br />

crisis, in the United Kingdom alone, 3.2<br />

million households have acquired a pet.<br />

This trend is largely driven by Gen Z and<br />

millennials (59% of new owners) who are<br />

well aware of the environmental impact of<br />

packaging waste, therefore prefer buying<br />

pet food packed in sustainable materials.<br />

To meet the changing market demands,<br />

and the growing number of pets on the<br />

market, Irish Dog Food joined forces<br />

with Coveris and became one of the first<br />

pet food <strong>pro</strong>ducers in the UK offering<br />

recyclable and premium packaging in<br />

bigger sizes.<br />

Bigger and better<br />

The <strong>pro</strong>ject’s goal was to switch from<br />

the existing range of bags with a PET/<br />

PE structure, which is not recyclable, to a<br />

monomaterial PE structure that enables<br />

full recyclability. Additionally, the range<br />

included two sizes of 10kg and 12kg<br />

bags. "We were able to <strong>pro</strong>vide bigger<br />

bags with the same benefits as our<br />

standard structures with a matte finish,<br />

while reducing the carbon footprint<br />

and preserving the environment, which<br />

was one of the key challenges for our<br />

customer," says Philippe Poudens, Key<br />

Account Manager Pet Food at Coveris. The<br />

matte finish of the bag offers outstanding<br />

communication and shelf appeal, which<br />

answered both the customer and market<br />

demand.<br />

Monomaterial for easier<br />

recycling<br />

The new pet food bags are available in<br />

Aldi stores in the UK, having launched in<br />

the summer of 2021. However, Coveris’<br />

cooperation with this supermarket chain<br />

goes way further than this <strong>pro</strong>duct<br />

launch. Both companies are signed up<br />

to the UK Plastics Pact, which brings<br />

together enterprises from across the<br />

plastics value chain to drive change in<br />

the way we design, <strong>pro</strong>duce, use, reuse,<br />

and dispose of plastic packaging waste.<br />

This initiative supports Coveris’ mission<br />

of NO WASTE, which aims to <strong>pro</strong>vide the<br />

best eco-efficient and high-performance<br />

packaging solutions both from a <strong>pro</strong>duct<br />

and an operational perspective. The<br />

monomaterial solution for Irish Dog<br />

Food meets one of the four targets of UK<br />

Plastics’ Pact, which is to transform 100%<br />

of plastics packaging to be reusable,<br />

recyclable or compostable by 2025.<br />

"We wanted to be one of the first to offer<br />

recyclable bags on the market but we<br />

didn't want it to impact our <strong>pro</strong>duction<br />

<strong>pro</strong>cess and machinery. Coveris was<br />

able to <strong>pro</strong>vide us with a new, recyclable<br />

material, however, with the same<br />

characteristics as our previous bags with<br />

the PET/PE structure," underlines Jamie<br />

Queally, Purchase Manager at Irish Dog<br />

Food.<br />

About Irish Dog Food<br />

Irish Dog Foods develop and <strong>pro</strong>duce<br />

award winning pet food with a strong<br />

focus on innovation, <strong>pro</strong>duced to the<br />

highest manufacturing quality standards.<br />

With over 25 years of domestic and<br />

international experience in private label,<br />

our customers include some of the most<br />

recognisable names in retail across the<br />

globe.<br />

Technology & Marketing<br />

For more information<br />

www.coveris.com<br />

48<br />

Technology & Marketing


Packaging<br />

Inline Tray Sealer is the Natural<br />

Choice for Premium Dog Food<br />

Proseal tray sealing technology has enabled natural dog food<br />

specialist Naturaw to automate its packing <strong>pro</strong>cess in order to<br />

meet strong demand for its <strong>pro</strong>ducts, further enhancing the<br />

overall quality of the packaging while maintaining the company’s<br />

commitment to eco-friendly packs.<br />

Naturaw <strong>pro</strong>duces fresh, natural, raw foods “that dogs were<br />

born to eat.” The company uses only high welfare meat from<br />

British farms and all <strong>pro</strong>ducts come in completely compostable<br />

packaging. With fast growing sales, the company needed to<br />

replace the hand packing operation that placed rigid lids onto<br />

the trays with a much faster automated solution. In particular, the<br />

use of the rigid lids could not consistently achieve the necessary<br />

hermetic seal to afford the fresh <strong>pro</strong>ducts maximum <strong>pro</strong>tection<br />

and extended shelf life.<br />

The Proseal GT0s MAX inline tray seal machine is now able to seal<br />

trays at up to 60 packs per minute. In particular, Proseal’s unique<br />

E-seal technology <strong>pro</strong>vides a high-precision and energy-efficient<br />

Naturaw <strong>pro</strong>duces fresh, natural, raw foods “that dogs were born<br />

to eathigh throughput and rapid two-minute tool changes in a<br />

compact design.<br />

seal system that delivers a massive increase in seal force to ensure<br />

excellent seal reliability.<br />

Equally important, Naturaw was able to use Proseal’s advanced<br />

Test Kitchen facilities to confirm full compatibility of its trays with<br />

the sealing <strong>pro</strong>cess.<br />

Photo: ProSeal<br />

THE INTELLIGENT<br />

WAY OF<br />

PET FOOD PACKAGING.<br />

TSCA 120/160<br />

The TSCA automatic sealing/clipping machine <strong>pro</strong>cesses moderately<br />

priced flat roll stock film fully automatically into a clipped and filled tube.<br />

The ideal and cost-effective way to package your pet food.<br />

Automatic adjustment of clip pressure and displacer<br />

Automatic monitoring of clip and die (RFID)<br />

clip-pak ® benefits:<br />

In comparison to cans or trays<br />

clip-pak ® costs are 30% less and<br />

packaging waste at the consumer end<br />

is reduced to a minimum.<br />

◉ Low packaging material cost<br />

◉ Low upstream transport & storage cost<br />

◉ Sustainable package due to low waste volume and<br />

minimized use of material<br />

For chubs in the calibre range of 18 to 160 mm<br />

Up to 200 cycles per minute in continuous mode<br />

Processes all commonly used flat film rolls up to 3.000 metres length.<br />

polyclip.com Issue 1 | <strong>2022</strong> Excellence in Clipping<br />

49


Packaging<br />

Photos: ProSeal<br />

Proseal’s Test Kitchen was used to confirm the compatibility of<br />

Naturaw’s eco-friendly packs with the sealing <strong>pro</strong>cess.<br />

Naturaw uses a Proseal GT0s MAX tray sealing machine, which combines<br />

high throughput and rapid two-minute tool changes in a compact design.<br />

“The service from Proseal has been impeccable,” commented Tom<br />

Johnson of Naturaw. “With the GT0, we can not only meet current<br />

demand but have the capacity to further increase <strong>pro</strong>duction<br />

ahead of a fast growing market – and we can be assured that our<br />

customers are receiving their high-quality dog food in the best<br />

possible condition.<br />

“Sustainability is a vital part of our offering, so it was especially<br />

vital that our new automated system could still handle our<br />

carefully-chosen eco-friendly packaging. Thanks to Proseal’s Test<br />

Kitchen, we were able to fully confirm the GT0’s suitability prior<br />

to purchase.”<br />

The Proseal GT0s MAX combines high throughput and rapid twominute<br />

tool changes in a compact design that maximises use<br />

of space in its chassis to increase seal capacity. The tray sealing<br />

machine is incorporated into a fully automated line at Naturaw’s<br />

factory at Thorp Arch, West Yorkshire, that also comprises<br />

tray denester, filling system, sleever, checkweigher and metal<br />

detector.<br />

The GTO’s rugged and hygienic food industry ap<strong>pro</strong>ved<br />

construction includes full washdown <strong>pro</strong>tection. A user-friendly<br />

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Technology & Marketing<br />

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Victam-Int-Pet-Food-Pro-register-now-184x122.indd 1 23-02-22 11:18


The Vet‘s Corner<br />

Marketing<br />

Homeopathy – A New Perspective<br />

of Veterinary Practice<br />

PetFood PRO recently took an opportunity to have a conversation<br />

with Mr. Mradul Goel, Director – Goel Vet. Pharma; he discussed their<br />

company’s inception and the changing face of the Indian Veterinary<br />

Industry. The conversation is relevant to an international audience.<br />

Mr. Mradul Goel, Director Goel Vet. Pharma<br />

GOEL VET. PHARMA is the<br />

pioneer of homeopathy in<br />

veterinary since 1977. Tell us<br />

about how all started.<br />

Goel Vet. Pharma was established<br />

in year 1977 by Dr R. K. Goel, my<br />

Father and Founder of the company.<br />

He was a Homeopath as well as a<br />

renowned Veterinarian. He used to give<br />

homeopathic medicines to his patients<br />

in field conditions. After getting good<br />

results, he prepared some excellent<br />

formulations of Homeopathic Veterinary<br />

Medicines. With the time and his hard<br />

work, he established Goel Vet. Pharma in<br />

April 1977.<br />

What challenges did you face<br />

in order to overcome the<br />

inhibitions of pet parents in<br />

administerin homeopathic<br />

medicines to their pets?<br />

Nowadays, pet parents are well<br />

connected with conventional<br />

treatments however, they are also aware<br />

of the side-effects of these chemicalbased<br />

medicines. As you know, our<br />

Homeopathic Veterinary medicines are<br />

side-effect-free medicines. Our USP is<br />

its effectiveness in treating a pet. We get<br />

a lot of inquiries about Homeopathic<br />

Veterinary treatment for common<br />

<strong>pro</strong>blems in pets from pet parents. They<br />

are satisfied with our quality medicines<br />

and easy administration methods.<br />

Over the period how do you<br />

think the outlook of field<br />

veterinarians has changed<br />

towards introduction of<br />

homeopathy in veterinary<br />

field?<br />

Veterinarians of 21st century are quite<br />

smart, self-learner, knowledge seekers,<br />

and creatively searching for new<br />

ideas and remedies for the veterinary<br />

related <strong>pro</strong>blems. They are receptive<br />

to Homeopathic remedies as one<br />

of the best solutions for animal health<br />

<strong>pro</strong>blems, especially those which are not<br />

addressed by conventional treatments.<br />

In last one or two decades, the mindset<br />

of veterinarians towards Homeopathic<br />

Veterinary medicines has changed and<br />

accepting homeopathy in regular field<br />

practice to enhance results.<br />

Shed some light upon the<br />

mission with which GOEL VET.<br />

Pharma ist moving ahead all<br />

determined and dedicated?<br />

Our mission is to <strong>pro</strong>vide the best<br />

Homeopathic Veterinary remedies to<br />

field veterinarians for better and sideeffect-free<br />

medication and for the<br />

sake of animal life. I would put it this<br />

way that for the betterment of our<br />

‘creature companions’ life. We are always<br />

motivated by our clients when they<br />

find excellent results in field conditions.<br />

These results always make us move<br />

ahead with all new determination and<br />

dedication to help as many pet parents<br />

as possible.<br />

GOEL VET. PHARMA has come<br />

a long way in making its mark<br />

in Indian veterinary industry.<br />

What is it that kept you going?<br />

We started from a very small<br />

establishment and a few <strong>pro</strong>ducts for<br />

Cattle. Over the years, we met with<br />

veterinarians and learned their field<br />

<strong>pro</strong>blems thus new <strong>pro</strong>duct ideas<br />

emerged. We are working hard to<br />

<strong>pro</strong>vide result-oriented <strong>pro</strong>ducts that<br />

can im<strong>pro</strong>ve the quality of life for pets.<br />

We want to assure our Field Veterinarians,<br />

Farmers, Pet Parents, Pet Breeders and<br />

our beloved Creature Companions that<br />

we are continuously working towards<br />

<strong>pro</strong>viding world class medicines with no<br />

side-effects.<br />

What is your vision for GOEL<br />

VET. PHARMA?<br />

Our new brand name is “Dr. Goel’s” and<br />

you will be happy to know that “Dr. Goel’s<br />

Homeopathic Veterinary Medicines – A<br />

need of time and hour” was the vision<br />

at the time of establishment of Goel<br />

Vet. Pharma and after a long journey<br />

of 44 years, we stand by the vision<br />

and guidance <strong>pro</strong>vided by our Father<br />

and Founder of Goel Vet. Pharma, Late<br />

Dr. Ram Kumar Goel. Now, Goel Vet.<br />

Pharma is an established name, which<br />

is <strong>pro</strong>viding best quality Homoeopathic<br />

Veterinary Medicines in market and<br />

our endeavor is to establish trust in the<br />

hearts of people by <strong>pro</strong>viding our best<br />

services in time to come. We are growing<br />

year-on-year and we are confident<br />

that we will be able to maintain the<br />

momentum.<br />

Do you think homeopathy has<br />

managed to come at par with<br />

the mainstream medicine in<br />

veterinary field?<br />

Not yet, Veterinarians are accepting<br />

Homeopathy as a supportive therapy<br />

and we are <strong>pro</strong>viding ‘a very new<br />

ap<strong>pro</strong>ach towards veterinary clinical<br />

<strong>pro</strong>blems’. Veterinary is a vast field and<br />

young minds are fully energized to solve<br />

even minute <strong>pro</strong>blems by combining<br />

experience and knowledge with new<br />

revolutionary alternate medicines such<br />

as Homeopathy and Ayurveda.<br />

Technology & Marketing<br />

Issue 1 <strong>2022</strong><br />

51


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