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Dental Asia March/April 2022

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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DENTAL PROFILE<br />

Coltene continues forward<br />

momentum towards innovation<br />

despite pandemic<br />

Despite the COVID-19 pandemic disrupting business operations globally,<br />

Coltene directs its strategies towards growth and operations through<br />

maintaining communication with its customers and continued product<br />

innovation.<br />

In the middle of difficulty lies<br />

opportunity – what Albert Einstein once<br />

said and can still be applied in today’s<br />

world that looms under the COVID-19<br />

pandemic. One company that has been<br />

focusing on growth while continuing<br />

to innovate in its products to better<br />

support the dental community during<br />

these challenging times is Coltene,<br />

which has been proactive in maintaining<br />

communication with its partners during<br />

the pandemic.<br />

Speaking with <strong>Dental</strong> <strong>Asia</strong>, Rodolfo Frei,<br />

director of Coltene <strong>Asia</strong>-Pacific, said:<br />

“This communication has allowed us<br />

to remain close to the developing and<br />

changing needs of the market as a<br />

result of the pandemic to serve them<br />

best. This has been possible, thanks to<br />

the fact that we have great coverage<br />

with Coltene managers around <strong>Asia</strong>-<br />

Pacific.”<br />

Understanding local markets and<br />

their different needs is still key to the<br />

success of any company. Frei shared<br />

that Coltene has been able to maintain<br />

dedicated and personalised contact<br />

with local partners through its local<br />

sales force, but at the same time<br />

also connected to its headquarters in<br />

Switzerland with a global message.<br />

“This period has also allowed us an<br />

opportunity to review certain strategies<br />

to discontinue non-strategic products<br />

and focus on key segments which, in<br />

turn, means that our customers get<br />

the products and services that they<br />

want, and have come to expect from<br />

Coltene,” he added.<br />

Beyond communication, Coltene<br />

has also compiled and continuously<br />

updated tools and resources on its<br />

website to support the healthcare<br />

professionals in managing the<br />

impact of COVID-19. In addition,<br />

the company offers various<br />

webinars on the topic<br />

of infection control to<br />

provide its customers<br />

with in-depth training<br />

in this area looking<br />

at aspects such<br />

as hand hygiene,<br />

surface cleaning and<br />

disinfection to name<br />

but a few.<br />

He continued:<br />

“Many companies<br />

started trying<br />

online training for<br />

the first time<br />

due to contact<br />

restrictions.<br />

Congresses<br />

and fairs took<br />

place virtually<br />

and Zoom<br />

meetings<br />

suddenly<br />

became part<br />

of everyday<br />

Rodolfo Frei,<br />

Director of Coltene <strong>Asia</strong>-Pacific<br />

DENTAL ASIA MARCH / APRIL <strong>2022</strong> 27

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