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N O T E
In India, October is the
month of bright colors.
From the autumnal sky
to the chain light of
festivals, in this month we
welcome colors in various
forms, various names. After a
serious venture in the EdTech
universe, Yoof decided to take another new trip in
a light-hearted spirit. This time, Yoof has chosen
‘Colors’ to be their new destination.
Colors, the central theme of October Edition, is a
familiar stranger in our lives. We are seeing them
for ages, but we are rarely noticing, and the case
of researching to explore the unknown stories
and symbols carried by the colors is even rarer.
So, they have uncovered such stories through
different articles in this third issue of Yoof. The
cover story, ‘In The Realm Of Colors’ takes us
on an odyssey where we first visit the color
symbolism of history, then we get to learn some
secret stories on colors, and finally halt at the
station that is most useful for today’s blooming
generation, careers that are inspired from colors
From the colors of Harry Potter novels to
the story of the evolution of color televisionthis
edition is a treat to read. It also includes
interviews with two successful personalities
from two totally different fields, one is from
the business while the other from poetry. The
observations of reputed book cover designers,
film students, artists have added different colors
to the palette of this magazine. Explore colors,
explore the world of creativity with Yoof.
SAMji is a man of colors and creations. He’s a
well-known illustrator with almost 75k
followers on Instagram. He is an established
illustrator who has garnered tremendous
experience in the industry by partnering with
several renowned companies and brands
nationally and internationally.
Sanchari Sinha Roy
Cecil Hansraj Bastian
SALES & MARKETING
YOOF is owned and published by Rajesh Basu, and is
printed at Compudata Services, 43, DSIDC Shed,
Scheme- 1, Okhla Industrial Area Complex, Phase II,
New Delhi - 110020 and published at H-294, Plot 2, Lane
2, First Floor, Westend Marg, Near Saket, Saidulajab,
New Delhi 110030.
H-294, Plot 2, Lane 2, First Floor
Westend Marg, Near Saket Saidulajab New Delhi
“The colors live a remarkable life of their own
after they have been applied to the canvas.”
- Edvard Munch, Painter of ‘The Scream’
Colors are everywhere. In the first ray of
sunshine that touches the dewdrop on
green grass, color reflects and beauty finds its
home. Every little step, every moment of our
life is filled with colors- sometimes brighter,
sometimes darker. Though there are only 11
basic colors, i.g- black, white, red, green, yellow,
blue, pink, gray, brown, orange, and purple,
the actual number of colors is undefined.
Every time you mix any two newly invented
colors, you’ll get a newer member in the color
family. Therefore, the chronicle of colors will
forever be a mystery for us. Now, we will take
an odyssey in the realm of color - we’ll explore
the color-stains of our past, we’ll turn the
pages of some untold stories about colors,
and then we’ll halt at the station of offbeat
careers that are related to colors. Bon voyage!
There exist several theories about the history
of colors, but have you ever thought about
how colors played an important role in shaping
and symbolizing the major incidents of history?
Let’s solve the mystery of the shades of history.
Since the first days of the history of human
civilization, we have seen the natural tendency
to polarize our past, present, and future in
black and white, good and evil, friends and foes.
Scientifically, there is no such color as black or
white but there are all the rainbow colors within
these two shades. Likewise, in reality, too, you
can not segregate the different shades of any
historical incident, or person and tag them as
completely ‘good’ or ‘evil’. If we try to revisit and
portray the history of our mother earth with
nothing but colors, the first color that will occur
in our mind will be blue, the color of the early
ocean and waterbody. Then it has gone through
the volcanic red, and snowball white. The green
and multi-colored lives came into existence, and
gradually we got this beautifully colorful home
where we live.
civilization. On one hand, it symbolizes the brutal
history of bloodshed and wars among the power
mongers, on the other hand, it represents the
positive power of protest and rebellion- the
struggle for independence. Likewise, black
and white also have their own meanings in the
social and political context of human civilization.
Specifically, the age of colonialism can be seen
as the age of white dominance over blacks.
Though that era has ended, we are still carrying
the traces of post-colonial hangover. Even now,
we have to come on the street and shout out
loudly that black lives matter. Ironically, white is
also associated with purity, goodness, heaven,
innocence, and virginity!
There are multiple layers in this color symbolism
of history. From pink to rainbow- every shade has
its own story. Now, we will unfold
the rusty pages of some
untold stories about
The first trace of color for purely artistic
purposes can be found in prehistoric cave
paintings. A basic palette of 5 colors- red,
yellow, brown, black, and white- was made
out of the soil, animal fat, burnt charcoal, and
chalk, approximately 40,000 years ago! Then
people started to live in a group on the banks
of the river, they learned to cultivate. History
learned the golden color of harvesting. And
then, the power politics started. Red, the
color of blood, began to be associated with
power. From that day, red played the role
of a protagonist in the history of human
Secret Stories on Colors
The Status of Blue
Blue color nowadays is associated with aristocracy, a person of noble birth is
said to be of ‘blue blood’. But, do you know there was a time when this color
was seen as a low-class color? In ancient Rome, the blue color was worn by the
working class while the wealthy wore white, black, and red. But then, how did
blue gain its royal status? That old opinion on the color blue changed when it
became the color of the cloak of the Virgin Mary in the 12th Century. With the
spread of that image, blue became the color that demands respect. Blue is also
the most popular color in the world at present time.
The Riddle of Red
There are several interesting facts about the color red. As you know that Red has
the longest wavelength among all the colors, it is the first color that a baby can
see. Red is the color of power. Judges of the Middle ages used to dress in redcolored
robes. Interestingly, Adam and Eve are portrayed in Red clothing when
they are expelled from heaven. Moreover, the color of the ‘forbidden fruit’ was
red too. That is why red is the color of temptation and lust. Lastly, though blue
is generally the favorite color of men, they find red more attractive. Strange is
human psychology, and the mystery of colors remains stranger!
Cow Pee in Harvard Art Museum
In Harvard Art Museum, there is the Forbes Pigment Collection, a vault of more
than 2500 pigments that chemists and historians use to learn more about how
artists have used materials through centuries. In this collection, Ball of Raw
Indian Yellow is proudly announcing its position. The story goes that people in
the village of Mirzapur in Bihar used to feed their cows mango leaves, and then
collect the yellow urine of the cow to produce the raw yellow color. However, we
have to go beyond the boundaries of myths and stories. For the youth, life gets
its true color when one can turn his passion into his profession. So, now we will
throw the spotlight on some careers that are inspired by the colors and passions
of the blooming generation.
Yes! That is the color that your eyes experience in darkness. It is
also known as “brain gray”. Eigengrau is the dark gray color that you
can see as soon as you turn off the lights. It is lighter than complete
darkness. It helps our eyes to adjust to the absence of light.
CAREERS INSPIRED FROM
COLORS AND PASSION
From the Tom & Jerry or Disney days to the last
breath of our life, we love to imagine a beautiful
“home sweet home” for us. According to the census,
there are 4000 cities and towns in India, and the
expenditure on quality life by the urbanites is
increasing. So is the need for interior designers in
Interior designing does not mean designing and
planning the look of one’s residence. There are several
options for it, such as furniture designer, exhibition
designer, architect, lighting designer, textile designer,
kitchen designer, production designer, etc. So, you can
choose your room of comfort to work upon!
Salary: For beginners, the average salary is 4 lakh
per annum, whereas the average earning of a senior
interior designer can be up to 30 lakh per annum.
Shades of Skills: Learning about technical things,
like- electricity, load-bearing walls, or plumbing
courses may not be exciting for a creative mind, but
it is necessary to be an interior designer. In-depth
knowledge of technical drawing, space design,
furniture design, knowledge about materials are musthaves
for an interior designer. Good communication
skills, and the efficiency of keeping up with the trend
act as added advantages in this profession.
KNOW THE PRO
Sarthak Suri, Interior Designer
House of Plank run by proprietor Sarthak Suri is a
sustainable Design House for catering to modern
day landscaping requirements in Commercial and
Residential premises. Being an Upcycling Design
Studio - Our main goal is to offer a sustainable
construction plan to our clients to help them buildup
a green area in their premises for recreation
purposes. We also promote the 3 R’s to Reduce,
Reuse and Recycle to help save the environment by
following standard quality at less wastage and a cost
Prospect: A research by ‘India Today’ shows that
currently 1 lakh interior designers are required in
India, including freelancers. In a post-covid situation,
the tendency of renovating vintage houses and making
them a destination for weekend trips is very much
in trend. This has opened a new door for interior
Almost all of us have an artist inside. Some
paints with spices in his or her kitchen,
some paints on walls, some on clothes and
some on papers. Indians are great admirers
of art, but when it comes to choosing art as
one’s profession, we do not dare. So being a
painter may be common in this country, but
choosing painting as one’s profession… Well,
you need a spine to do that! However, the list of
careers related to colors and passion would be
incomplete if we do not include the career of a
Salary: According to payscale.com, the average
salary of a painter in India is 3,53,749 per
annum. Actually, the income varies according to
the institution or working ground of the painter.
Shades of Skills: To be a professional painter, a
degree from any Govt. Art College is the best
option in India. For that one has to crack the
admission test of that college where he aims to
learn. One can choose his area and preference
of further study while pursuing the courses of
BFA. However, the certificate or stamp of any
institution is not mandatory to be a professional
painter. All you need is your originality of
imagination and execution.
Prospect: Apart from the respect and fame that
time can not take away from a painter, there
is also the scope of earning a good amount of
money at the end of a month. Almost all the
schools hire a painting teacher. So there is a huge
need for painters in educational institutions.
Moreover, they also build good careers in the
printing industry and fashion industry while
working as a cartoonist for newspapers, as an
illustrator for books and magazines, and working
with fashion designers.
Title-Man reading newspaper,Delhi Series (2017)
Medium-Oil on canvas
Size- 20x30 inches
KNOW THE PRO
KNOW THE PRO
Krushna Chandra Sahu
My works are scenes from mundane activities of Human life. I take candid pictures, it’s
kind of a visual diary for me. Then manually or in Photoshop I make the final layouts
ready for the painting. I love the sensibilities of water and oil colour. I compose human
figures with urban empty landscapes, sometimes two or three characters. I question
the relationship betweenthe characters or with the landscapes. In this work a middle
class man reading a newspaper sitting under a metro pillar in empty Delhi roads. I try to
hide the characters identity most of the time and try to create some abstraction through
realism. In my works I question the meaning of Human existence.
In this fast life, sometimes we feel the utter
need to pause for a moment, look at the
melting sun behind the bougainvillea tree and
take a snap. We love our favorite moments to be
frozen and make memories, because “memories
bring back, memories bring back” all we love. If
you want to take this as a profession, one thing
is for sure- you will be the salesman of memories
Salary: According to Payscale the starting
salary of a photographer is 3.5 lakh per annum,
which you can increase up to 11lakh per annum
with skills and consistency. Salaries also vary
depending on the designation and on which
area you are choosing to work, i.e- video editing,
photojournalism, product photography, etc.
Shades of Skills: To be a photographer one must
have working knowledge on the basic things
of photography, such as- rule of thirds, shutter
speed, aperture. A certificate or degree course
on photography would help you to build a good
portfolio for this profession. There are several
top colleges to pursue your dream career, such
as- Delhi College of Photography, Light and
Life academy of Ooty, National Institute of
Photography of Mumbai, etc. However, the skill
that differentiates a good photographer from an
ordinary one is the skill of vision- how one sees
Prospect: Sorry to interrupt the dreamy tone
of this job, but nowadays there is a cut-throat
competition in the career of photography. So,
before choosing it as a profession this point
must be taken into account. However, the
growing need of photographers in the film
industry and media houses gives a ray of hope
for all those who dream about this profession.
KNOW THE PRO
Vivek Gowda, Founder of Blink Films
With a powerful tool like photography; one can make a living and contribute to society at
the same time. With a lot of genres ranging from weddings to wildlife, travel to street; there
is a lot of scope and based on one’s interest, any of them can be chosen and pursued. But
experimenting is key and in the process new learnings are what mould you to become a better
photographer with every new day.
Gone are those days of Shakespeare when
people used to say, “mark my words” in vain.
Now you can mark any word or symbol literally
on your body. People who do this creative job
are known as tattoo artists. However easy and
simple it sounds, it involves a lot of hard work
and patience. The tattoo artist has to sketch the
work as per the client’s requirement, and then
draw the particular design on the client’s skin
with needles. Naturally the work is very detailed
and intricate and takes hours of time.
Salary: The average starting salary of a tattoo
artist is 3 lakh per annum. However with
experience of some good works, it increases
rapidly and goes upto to 12 lakh per annum.
Shades of Skills: The career of tattoo artists
requires different types of skills. General
sketching and drawing skills and having a steady
hand in it is a must. One also has to have working
knowledge on anatomy and physiology. A good
command of art, culture and history is also
required to prosper in this profession. You must
work on patience and ability to understand the
client’s needs, if you want to be established in
Prospect: There is a growing need for
professional tattoo artists in India, but India does
not have many good institutions to teach this
thing. So, if you are good at doing this, you do not
have to face much competition in the market.
Also, some of the renowned tattoo studios have
started courses for beginners, intermediate and
advanced level students. They are also hiring
tattoo artists with in-depth knowledge, original
thinking and good skills.
In the color wheel,
you have to give equal
space to every color
to get a bright white
when it is rotating at
a fast speed. That is
the secret of a bright
future also. You have
to maintain a balance
shade of your life. No
color should surpass
another. No time to
delay and waste. Turn
KNOW THE PRO
Bruna Freespirit (
Tattooing as it looks like a very cool profession from the outside, is actually
not an easy job to do. One needs to be very patient and hardworking to
become a tattoo artist, everyone says that tattoos are costly, a single 1-inch
line costs people 1000 bucks, but the hard work behind that is impossible to
imagine. One needs to do and learn a lot to become an artist, things like tattoo
designing tattoo placement and then creating a neat work out of that is a very
tough job, only one who has a passion for it can become an artist. In my career,
the LGBTQIA community has helped me a lot but getting inked from me. I am
glad for all the support I get.
Mahendra Singh Raghuwanshi
AolorfulFounder & CEO of Melangebox India
Life looks a bit more colorful when you dye it with the chemical
of success. Mahendra Singh Raghuwanshi is a man of diverse
colors. He is not only the founder of one of India’s leading t-shirt
brands, Melangebox India but also the co-founder of Oswald
Labs. Let the success story of an exceptional entrepreneur be the
guiding light of your dream.
16 OCT 2021 CAREER & EDUCATION
What if I tell you that 2700 liters of
water which is sufficient to drink for
900 days for a single person are used
to make a single t-shirt. Shocked? Now
imagine more than 2 billion t-shirts are
sold worldwide every year.
Q 1. When did you decide to be an
entrepreneur and what factors triggered your
Since my childhood, I have been a very
ambitious, goal-oriented and stubborn
kid. Every time when I asked my father for
something, he used to say I am no Ambani.
So, as a kid, I dreamed of becoming Ambani
someday. It was 2012 when I first realized that
websites and online businesses are having a
wave in India. I still remember how I placed
my first online order from letsbuy.com for
a pen drive and soon Flipkart had acquired
Letsbuy.com for a whopping $25 million. It
was a headline all over and I was pretty sure
what I had to do. I was good at photoshop and
marketing so along with one of my college
juniors, we started an online custom t-shirt
business. We had grown from zero to 15 Lacs/
month sales in 3 years with sheer hard work
and customer friendly business policies and
acquired good clientele like Infosys, Wipro,
Q 2. According to you, what are the factors
that one must need to be a successful
In my opinion, the word success has no
meaning till the time you have tasted failure.
For me, success is living your entrepreneur
journey consciously and joyfully and taking
every positive outcome as a success. This is
how you live your every day with either being
successful or learning to become successful.
Q 3. What are the things that you are planning
to improve in your business?
We need a collective change in our perspective
towards fashion. What if I tell you that 2700
liters of water which is sufficient to drink for
900 days for a single person are used to make
a single t-shirt. Shocked? Now imagine more
than 2 billion t-shirts are sold worldwide
every year. You can now do the math. The
textile and Fashion industry is the second
most polluting industry in the world after Oil
& Gas. This industry contributes 10% of total
global greenhouse gases emission and more
than 50000 tons of dye residue are discharged
into global water systems annually. That’s
why we have recently started using natural
fibers to make our products. We are adopting
sustainable technologies, coming up with
unique and trademarked sustainable products
which have the potential to reduce carbon
footprint by up to 78%.
Q 4. Can you remember any special incident
that acted as a turning point in your career or
It was back in 2016, demonetization was
announced by our PM, and online businesses
were facing the impact due to no cash flow.
One of our big clients decided to cancel the
running order. We end up losing financially,
with a huge mental pressure and uncertainty.
Then, I took a break of almost a year and a half
to learn technology, Google, and Facebook
marketing and decided to build something
unique and different. Eventually, I started
Melangebox in a completely new avatar. Now,
with 30+ product categories for both men and
women, Melangebox is the pioneer of setting
up a trend of solid fashion, the urban funky
drop shoulder styles and the Co-Ords as well.
We have recently introduced some of our
own trademarked products T&S Hammo®,
H&J Cammo®, and HW CREW which is in
premium yet affordable categories and our
creators (we don’t call consumers or customers
as they are the real creators of this brand) are
liking them so much.
Q 5. What message do you want to share
with the young entrepreneurs or those who
haven’t started their journey yet?
Being a human we have one big advantage: we
have a beautiful mind. Be very conscious about
what you choose in your life. Think about how
your journey is going to impact your fellow
human beings’ life and continue to learn. This is
how you are going to be good at what you are
Q 6. If we ask you to choose a color to
represent yourself, what color will you choose
Can I please choose two? As I always feel that I
am both Black and White. When I have to make
an impact, I become black. When I have to
learn something from someone then I become
white and easily get mixed with that color.
CAREER & EDUCATION OCT 2021 17
THE FACE OF A BOOK
A Colourful Career in Book Cover Designing
-Sanchari Sinha Roy
Images speak a thousand
words that the mouth fails
to utter. We have grown up
saying, “Do not judge a book
by its cover”; but book covers
speak all those secrets that
are hidden in the book. If you
are passionate about books,
colours and multiple layers
of meaning, here is an out of
the box career option for you!
Let us go
then, you & I
No, we will not go to
the land of T. S. Eliot’s
Prufrock, rather we will
take a trip in the colorful
world of minimalist
elegance- the world of
18 OCT 2021 CAREER & EDUCATION
Wet Apples, White
Look at the point of ‘i’ in
‘loneliness’, and you will
understand why this book cover
is a classic!
Just a drop on the red
background speaks for the title.
With the background colour of
an emoji and a curvely written
title, this is one of the best
minimalist covers of all time.
One fine morning, a man
discovered that he had become
an insect. The eyes symbolizes
this metamorphosis, as well as
multiple interpretations of the
CAREER & EDUCATION OCT 2021 19
“How to be a good book cover designer
in India- your message for the young
-This was Yoof’s question for Bhavi Mehta, one of
the best book cover designers of this time. She
has worked for many leading publication houses
including Harper Collins, Pan Macmillan, Bloomsbury
UK, Penguin Books India, etc.
Here is her answer:
A truly great jacket is one that captures the book
inside it in a fundamental and surprising way. As a
book cover designer, it’s your job to find this unique
detail that can carry the weight of the book and ring
true to the story it is trying to represent. This can
only be achieved by reading the manuscript closely
enough and by finding a handful of relevant details
inside it that could translate into powerful visuals. It
can be an image, a texture, an object, a character, a
particular trait of a character from the book.
To be a good designer of book covers, you have to
be a profound reader and a patient observer. Watch
the greatest covers of all time, learn from them,
understand the meaning of the book and illustrate the
cover intelligently- this is the formula in a nutshell.
Exploring the content of a book and creating its face
is a journey of thrill, and you require some skills to
accomplish it. You need the skill of graphic designing,
as well as have to maintain a thorough knowledge
of computer and designing software. Working
knowledge in book publishing will help you in this field.
For that, you can enroll in book publishing courses
in any recognized university, or famous publication
house, like- Seagull books. A low-ego, team spirit is
very important as you have to collaborate with the
publishing company’s creative director and other
professional designers or illustrators assigned to the
same project. Functional knowledge of different fonts
and typography is also needed. Above all, a good and
in-depth knowledge of books is what stands between
an ordinary book cover and a classic one.
20 OCT 2021 CAREER & EDUCATION
Once you understand the key elements from the plot,
then comes the job of actually making the cover. For
example, when I was working on the cover for
Monochrome Madonna, which is a murder mystery,
the obvious choice was to give the reader what they
would expect - blood, shadowy silhouettes, and
distressed lettering however I decided to take a
different route and use a comb and a scrunchy on
the cover instead (the killer liked to collect tokens
from all his victims, a comb and scrunchy being some
of them). With the right colors and typography, the
end result leaves you feeling uneasy and disturbed,
which was the whole point.
Another reputed book cover designer Bonita Vaz-
Shimray ( @bonitavaz) also shared her views on the
same. Bonita is a visual communicator, art director,
educator, design strategist and publisher. She has
designed iconic book covers like- Aanchal Malhotra’s
‘Remnants of a Separation’, Chitra Banerjee
Divakaruni’s ‘The Forest of Enchantments’, and won
The Oxford Bookstore book cover prize.
There are no shortcuts to being a good book cover
designer. It’s a very intuitive form of design. At some
point, you have to trust your gut feeling and the team
that’s getting behind the book and hope it will be well
received. Being a keen reader is definitely one of the
key aspects of this profession. I try and never get
pressured into following a book cover trend,
consciously at least. I always prefer to go with what
works best for the book, not what’s trending in the
market. It’s also a great idea to look at works of other
book cover designers to develop your understanding
of different styles, techniques, approaches to a
storyline but at the end of the day go with your instinct.
“A foundation in visual communication is
useful for both design thinking and skillbased
learning. However, if you feel you
have an innate sense of composition and
a love for the printed word, experiment
with fan versions of books you like and
build a portfolio that can launch a career
as designer. It could be a specific area
of expertise like digital or watercolour,
botanical drawings or hand-lettering.
Publishing houses are always looking for
talent and freelancing on book covers is a
CAREER & EDUCATION OCT 2021 21
THE COLOR SCHEME
Discussion With Film Students
The color palette of a film can be clearly identified in
every sophisticated movie. Filling the screen with
colors may seem like duck soup but it is vastly more
complicated. The experts put a lot of thought into
picking the colors scheme. These artistic tricks fabricate
interest within the audience and create a cinema of good
The technical intricacies can be immensely tricky for
non-experts and hence, Yoof decided to talk to film
students for a simple explanation and professional
opinion on the same.
22 OCT 2021 CAREER & EDUCATION
Swanand Kottewar ( @lifeskais) is an aspiring filmmaker and a learner. He
has completed his graduation in mass communication from St.Xavier’s
college, Mumbai 2019. He has practiced making new short films and
videos in college. His latest film Haalaat 2020 received national and
He defined the color scheme in film as “Color palette of a movie, as for any other visual
art; is a particular range of colors which define the overall visual look of the film.” He
advised to stay true to the emotion of the film. Further he described how it is not
mandatory to have darker analogue for darker themes by giving an example of Quintin’s
film Kill Bill.
Yoof’s team wanted to know if the black and white films lack beauty due to their
absence of colorfulness. To that he replied, Black and white is a part of a monochromatic
palette. Which means, there are varying tones of grey; ranging between the 2 colors
(black and white) in the palette. Roma (2018, dir. Alfonso Cuarón) and Cat Sticks (2019,
dir. Ronny Sen) are some good examples for their cinematography.
He gave a well thought out answer about coloring older films. He explained how the
modern viewer is accustomed to fast pace and colorful cinema. He further proceeded
by giving the example of Pather Panchali by the legendary director Satyajit Ray. He said
“ But it is equally important for us to watch these, as it nurtures a certain sensitivity in
our being. Coloring of these films might create a bridge for a better viewing, but it would
definitely not be anywhere near to the original essence of the film. Ray was said to be so
particular about his black and white images, that he treated them as musical grey scales
(sa-re-ga-ma..). Would such particularity and understanding of the director’s vision be
possible for a person coloring it years later?”
Riya Haran ( @riyartography) is a student of NIFT and NID. She is a film
enthusiast and Yoof is honoured to have her opinions about films.
She defined a color palette of a film as “a curated series of colors which
make meaning by interacting with each other. For me, color is a very
important tool that can be used to convey messages at a subconscious
level.” She explained how darker analog for dark themes may seem like a norm but it
isn’t. She believes in experimenting with color schemes for
The idea of black and white films lacking beauty due to
colorlessness, her opinion was “what the black and white
films lack in color, they more than make up for in other
aspects of cinematography. The constraint leaves immense
room for experimentation.”
Upon asking about coloring of older films, she described how
it is a treat to have more versions of those films. She doesn’t
believe that the process robs the movies off their beauty.
You know what I like
about you, Ultraviolet?
You’re all the colours in
one...at full brightness..
CAREER & EDUCATION OCT 2021 23
The Shades of Aesthetics
Dark Academia: The act of sitting in your
library with hardcover books laying over
on the wooden coffee table is one of the
most popular dark academia scenes. If one
enjoys wearing a brown cashmere sweater
to drink hot black coffee, then one must be a
fan of this aesthetic like all the Potterheads.
This originates from the upper-class
intellectuals of the classic era from the 19th
century. The romanticism of education and
little moments is the core appeal of this
aesthetic. It is intellect and neo-renaissance
art-centric. It also deals with mystery,
danger, and secrecy. Dark themes like drugs
and murders are a part of its theme like
the famous scene of “Dead Poets Society”
where a passionate student pulls the trigger
on himself. The poets like Lord Byron and
Oscar Wilde are associated with this core.
History, literature, writings, and museums
are important symbols in this aesthetic and
the key colors are tan, brown, and black.
Light Academia: How beautiful is the visual
of the sun rays falling over a marble structure
through an open window. The happy version
of dark academia is this light academia so
to say. The homely scene of unkempt beige
sheets with citrus fruits on the plate is also a
perfect way of living this aesthetic.
It is relatively a very new core as it was
accidentally coined by an influencer. This
style is all about being hopeful and loving
life. Western architecture, including
church buildings, libraries, museums, and
universities, feature frequently in Light
academia in images. This aesthetic thrives
upon the blissful life where one is sun-kissed
in a french park staying in their lover’s arms.
Neoclassical architecture, huge museums,
and prestigious campuses are usually
associated with this style. Its color palette is
tan, beige, and shades of lighter browns.
If one likes the dreamy setting of The Little
Women or Emma, this core is for them. Going
to a bushy park with a cane basket filled with
fruits, cheese, and bread, wearing long corset
dresses is one of the most common visuals of
It romanticizes European farm life and
simple domestic living. It involves mild
adventure and homely feelings. So, it is also
called farm core or country core. It is far
away from technological advancements and
urban living. It derives most of its beauty
from nature, like the scene in which a
milkmaid is shown picking flowers from her
garden. Its origin comes from the Victorian
era. The themes are related to being selfsufficient,
caring, and homely. The key colors
are usually earthy pastels like cream, white
and yellow. It has a vintage setting.
Although, The beauty of each aesthetic isn’t
so simple to capture in a few words. They
have deeper meanings and connotations
so, if anyone feels connected to any of the
above aesthetics they can dive deeper into it.
There’s nothing more beautiful than finding
the beauty you seek.
24 OCT 2021 CAREER & EDUCATION
Browsing through Instagram or Pinterest
there are some images of usual events that
just seem to capture the beauty in a certain
style. Aesthetics is the science behind beauty
and on the more surface level, there is a
sense of pattern to be followed. Through the
following paragraphs, a few of the famous
aesthetics are discussed briefly.
Photographer: Praveen Muniyappa
Stylist: Sid Do
H/MUA: Kashish Gupta
Creative Direction: Studio C9_VisualAgency
Production & Image Copyright : Studio C9
CAREER & EDUCATION OCT 2021 25
The Diverse Colors of
Art never remains the same. It isn’t constant and so many times it has blurred
definition. A banana duct taped over a white is considered art and a painting from
Renaissance too. It keeps philosophers busy as much as the historians, so we’ll leave it up
to them for now. We would explore the upcoming lifestyle of digital art. Put together by
26 OCT 2021 CAREER & EDUCATION
Shweta is one of the most promising digital artists
of the upcoming times. Her children’s illustrations
make us all wish to be kids again.
Hi, I am Shweta Singh Baidya, an illustrator/doodle
artist from Pune. I have been doodling since childhood.
My interest and passion for art continuedeven during
my graduation where I started customizing hand painted
shoes for customers. After painting on shoes for
about 10 years I started to develop my interest in digital
art where I fell in love with illustration forchildren’s
books. In 2016 I quit my full time engineering job to
pursue my passion for art and now my work infuses
illustrations for children’s books and collaborationwith
different brands for their marketing.
that final color that we are already using in our digital
art. In traditonal you get to experiment with the hues
and that kind makes you a bit more confident on color
New technologies are launching artists into new
realms of creativity. Artists across the world are
exploring different paths of the digital world that have
never been done before. Digital art is radically shifting
the contemporary art landscape and is sure to play a
huge role in the future of the industry.
The skills sets, basic knowledge, eagerness to do better
remains the same in both. Digital gives me freedom to
work faster, correct my mistakes easily, very portable,
and less preparation time. As a digital artist I do not
have to invest in updated tools and new improved art
supplies because everything is available in the tools
option. No color mixing is required as every element
andefect can be done separately on different layers.
Color combination can be experimented easily with
digital art. I don’t have to worry about running out
of supplies or ruining my brushes. When it comes to
clients, it’s very easy to share digital art with them and
it’s also easier to sell digital art in the international
market. When it comes to the entertainment industry,
digital art is way more ahead than traditional. Though
traditional art has its own charm. You can feel the
different medium in your hand. When I want to take a
break or deal with art blocks I do get back to pencil and
different color mediums to refresh my mind. It works
for me but my day in day out work is more dependent
on digital art. The thing that I sometimes wonder
about in digital art is that since we have a wide range
of colors to choose from, as digital artists we don’t get
a chance to see which colors on mixing will produce
Digital art is as
much as art as
art can be!
CAREER & EDUCATION OCT 2021 27
Saajan is an insanely talented digital artist with a
specialty in portraits. His amazing caricatures are
versatile. His subjects range from bollywood stars
to simple commoners.
1. Tell us a little about your art journey along with an
3. Do you think there are certain limitations that you
face during experimenting with different colors?
- My art journey started when I was 12-13. After
my 12th, I joined an art school. I developed my
portraiture in traditional mediums. I started using
Photoshop in 2013 with a basic graphic tablet. I tried
to keep myself motivated by looking at the amazing
work of other artists on social media. That still helps
me a lot!
- Experimenting with different colors for a single
artwork in traditional art was quite difficult. I used
to work on smaller-sized papers to experiment with
color schemes before starting on a larger canvas.
Whereas in digital art, I directly jump on the final
artwork as I can experiment with whatever and
whenever I want to.
2. As a digital artist, how different do you think it is
from being a traditional artist?
-I always admire traditional art and artists as it is a
real foundation for my art career. Things are so much
easier in digital art, for instance, color corrections,
drawing adjustments, perspective, and the list goes
4. What do you think is the future of digital art?
- Digital art is a technology segment. We already have
3D painting software, AR-based art applications,
animation movies with 3d paintings, and what not!
I feel digital artists should move into AR (Augmented
28 OCT 2021 CAREER & EDUCATION
Jazyl is a Mumbai based digital artist. He is known for his
consistent mind blowing work of manga. His excellently
created posts and quirky reels on social media makes him a
1. Tell us a little about your art journey along with an
I don’t pride myself when it comes to coloring but
I constantly learn from what I observe.
- Art has been a part of my life for as long as I can
remember. I started with drawing my favorite
characters from my favorite 80s shows & cut to
now, I’ve turned my passion into my profession &
successfully continue to push forward for the last
9 years as an animator, illustrator & webcomic
artist. I also run one of India’s longest self published
webcomic/manga The Beast Legion for the past 10
years along with working as a freelancer on several
projects from shows to stand alone promos & intros .
4. What do you think is the future of digital art?
I think there is no doubt that it’s Amazing. The
whole NFT craze recently is getting everyone
into the digital artspace... even novice artists. I
still haven’t hopped on to the bandwagon but I
know friends who are doing great. But even in
general most animation studios are moving to
complete digital art given that it saves a lot of
space & is extremely economic & time.
2. As a digital artist, how different do you think
it is from being a traditional artist?
- I am an all out digital artist but I completely
respect the traditional approach because it forms
a solid base for your skill. Digital is definitely
a faster & far more economical approach
towards where one can easily go back & edit
any part of the artwork provided it’s done right.
Traditional art may not have that flexibility but
it helps increase your patience & tenacity when
3. Do you think there are certain limitations
that you face during experimenting with
- I guess it differs from artist to artist & project
to project. Colors play a important role in setting
the mood of any art or animation. It’s a never
ending learning curve. With all the different
styles of animation coming up I’ve seen some
animators play mind blowing tricks with handling
even the most contrast colors in the same frame.
CAREER & EDUCATION OCT 2021 29
he album “Red” was sung by the famous American singer, Taylor Swift. It was
released on 22 October 2012 by Big Machine Records. It has sixteen tracks. All
of them are an example of excellent storytelling in a song. It is a narrative of a tumultuous
romantic relationship in her life. The album contains simple songwriting
which makes it relatable to the audience. She retells her story of love.
She explores her uneasy feelings by the use of colors in the song “Red”. She walks
us through her entire relationship without giving too many details. She remembers
her past lover. She feels the “blues” and “grey”. Her lyrics painted the scene
with her reference to colors. She appears to have become emotionally mature and
strives for love. Yet after a heartbreak, she remained somewhat optimistic and
genuine with her emotions. She broke the traditional boundaries and strummed
her electric guitar to tune in with the country music genre. It became a combination
of pop and country music
tone of taylor
“I know you were trouble” is an energetic song that explores the theme of a toxic
relationship. Through the song, we get to know what she really wants. “22” of the
album is a playful song, celebrating her youth. Unlike other singles in the album,
“treacherous” is a song where she described her comfortability in love. The album
shows how one color can depict so many stories. Taylor conceptualized simple
things in life with herself in the eyes of the public. The album laid a foundational
work from being a sweet country music girl to a pop star with a blend of hipster
Needless to say, it was a sensational success. The album's lead single, "We Are Never
Ever Getting Back Together" was released on August 13 and has since become
Swift's first number-one single on the US Billboard Hot 100. The album became
no.1 on iTunes within fifty minutes. She received all her due credit through Emmy.
Her fans all over the world still listen to it and enjoy the re-recorded version that
came out in November 2019.
30 OCT 2021 CULTURE & TRADITION
Colors & Cultures
iku tore a packet of chocolate
‘GEMS’ and offered her friend,
Ayush, to take one. “Which one is
your favourite colour?” , asked Piku.
He replied, “Blue. That’s the colour of
my city, Jodhpur. What is the colour of
your city?” Piku, who is in her fourth
grade, didn't know what to answer.
Do cities have colours? Is everything
blue in the blue city? “I don’t know…
maybe, rainbow”, she told her friend
unmindfully. Not only Piku, many
of us do not know the colours of
our cities, or the stories of creations
behind them. Let’s explore the shades
with Srinidhi Kavirayani!
CULTURE & TRADITION OCT 2021 31
Udaipur, a city of Rajasthan
in the western India, is
known as the ‘White City’ of
India. The presence of many
lakes and marble buildings
are the reason behind this
name. It is also called the
‘Venice of the East’, and ‘Lake
Pink, the colour of the city: Jaipur, is the colour of
hospitality. It is said that in 1876, Prince Albert was
to undertake a tour of India. Maharaja Sawai Ram
Singh II had the whole city painted in pink terracotta
in honour of the royal guest. In the following year a law
was passed to have all buildings and homes painted
in pink. Till date you can find some parts of the city
decorated with some shades of pink. Here, the essence
of royalty kisses the essence of romance.
Apart from City of Joy, City of Palaces, Kolkata is also known as the
black city of India. When India had been colonized by the British
Empire, a rumour was spread about the imprisonment of a number of
Europeans in a small lockup,known as Black Hole of Calcutta. After
this incident Calcutta or Kolkata became the ‘black city’ for a large
number of Europeans. Another interpretation says, according to Indian
mythology, the finger of goddess Kali when Shiva was carrying her
dead body. The famous temple of Kalighat, that is believed to be built
on that finger, has an awe-inspiring black stone idol. Kolkata is called
Black City as it is associated with Kali, the black goddess.
32 OCT 2021 CULTURE & TRADITION
If you stand on the top of Mehrangarh
Fort, the part of old Jaipur that you
will see, is painted blue. That’s why
Jodhpur is called the ‘Blue City’ of
India. Colour Blue is associated with
Lord Shiva as he had drunk the poison
(halahal) which turned his body blue.
It is said that the followers of Shiva in
that region painted their house in blue.
Another belief is that the Bramhins of
the city who used to live there, painted
their house in blue to differentiate
their social status from the lower-caste
India can still breathe peacefully
as it has more than one ‘Green
City’. Gandhinagar which lies
in the west bank of Sabarmati
river, is a very well maintained
green city. Again, Mahatma
Gandhi himself named
Thiruvananthapuram as the
‘Evergreen City of India’ because
of its greenery and ageless
characteristics. Bhopal is also
known as the green city of India.
All that glitters is not gold, but
sometimes, gold is not about a metal. It
can be a moment, or a ray of sunlight in
the desert. Jaisalmir, the city that lies in
the Thar desert of Rajasthan, is known
as the ‘Yellow City’ or the ‘Golden City’
of India. The famous Golden fort, on
which Satyajit Ray made his famous
film: ‘Sonar Kella’ is a part of this city.
Sometimes, Amritsar is also called
the ‘Golden City’ as it has the Golden
Temple, the sacred shrine.
CULTURE & TRADITION OCT 2021 33
HISTORY OF PINK
Was pink always a feminine color?
Pink wasn’t always a womanly color! From
the iconic pink dress of Marylin Monroe
to the Plastics in Mean Girls and Hillary
Clinton on the cover page of Time Magazine,
different statements were made under the
same umbrella of the infamous pink. Let’s
trace the history of the color.
Many historic images would show women in
blue and black clothes working in factories
during the war years. These colors were
associated with them and pink only became a
“girly” color later. One of the most important
moments in the history of stereotyping
pink was when Mamie Eisenhower wore
a rhinestone studded pink gown next to
her president husband during a public
appearance soon after WW2. It was a rare
sight as common women usually worked
in much simpler styles. It was her favorite
color and soon it got associated with ladylike
Former First Lady of US,
wore a pink gown next to her president
husband during a public appearance
The song “Think Pink” of 1957was a
landmark for clearly associating pink with
women. It became a dainty and soft feminine
tone. The commercials soon followed this
trend and used it for domestic products like
perfume or kitchen cabinets. This trend went
on long enough to make it a stereotype even
though, in those times dressing women in
pink to make them look more feminine was
not considered offensive.
34 OCT 2021 CULTURE & TRADITION
Houses and Colors in the
Magical World of
- By Sarthak Paliwal
CULTURE & TRADITION OCT 2021 35
It was the year 1997 when a struggling writer in her 30s made her
debut in the book industry with a book about the magical world
and a child of prophecy. No one knew back then that this would be
the beginning of something that in coming years won’t even need
an introduction. Just the simple round specs or a lightning bolt
mark or the ‘H’ written in bold on a crest would make people smile
and remember the entire epic.
Harry Potter has been a part of everyone’s childhood and no one
can thank J.K. Rowling enough for the beautiful gift she gave to
the literary world. No matter if you prefer movies or books, Harry
Potter is a place where people of either preference come together
to share their love and appreciation for the magical world of
Hogwarts. Speaking of Hogwarts, you would be lying if you say to
me, you never wondered which house you will be sorted into and
what you will be - a brave Gryffindor, an intellectual Ravenclaw, a
hardworking Hufflepuff, or an ambitious Slytherin.
Whatever may be your preference, you know all houses are unique
on their own (but still you prefer yours more, don’t you?). People of
all ages excitedly take the quiz on Pottermore, the official website
for all Potterheads to experience the magical world closely, to
find out which house they belong to. We have to do this for two
reasons - 1) We don’t have the Sorting Hat and 2) I guess, we are
muggles and this is all we get (sigh!).
But today, I am not going to tell you what each house means but
how the filmmakers of Harry Potter and JK Rowling’s brilliance
did with these houses. While portraying on a visual medium, it
was important that colors are used to symbolize the meaning
behind each house. Colors are a strong medium of conveying deep
emotions without the use of words and JK Rowling wished to do
the exact same thing. She wanted us to see a combination of red
and gold and automatically associate it with Gryffindor.
Besides creating an association of the colors with their houses,
there was another intention of using these colors. Colors often
represent a personality trait of individuals in some discreet and
secretive manner. The author of Harry Potter used this to her
advantage and besides just obviously telling the features of each
house, she used colors to show side by side what these houses
36 OCT 2021 CULTURE & TRADITION
The color Red often is associated with love, passion, leadership, anger,
and strength. The color Gold represents illumination, compassion,
magic, bravery, and courage. Together, these colors began to represent
the characteristics of every individual in Gryffindor. So, in the character
of Harry, Hermione, or Ginny Weasley, we find a magical mixture of
compassion, leadership, and courage.
Blue is symbolic of vastness, great depth like ocean or lake. It is peaceful
and calm, very much like the intellectual Ravenclaw members. The color
blue also symbolizes open spaces, freedom, imagination, sensitivity- all
those traits that our dear friend Luna Lovegood inherits. Every time you
want to enter the Ravenclaw common room, you have to solve a riddle and
prove your wit, do you remember?
Yellow is bright, playful, and friendly. It is refreshing and joyous. It is the
most optimistic color- very close to the people of Hufflepuff. Along with
yellow they have the color black in their flag. Black symbolizes strength,
seriousness, power- which makes one a worthy Hufflepuff, just like the
Hogwarts heart-throb, Cedric Diggory.
Green is related to safety, environment, harmony and also, jealousy,
ambition, cunningness, etc. Do the last traits remind you of a rich boy with
silver hair and a habit of saying, ‘Potter!’ often? Yes, these are the traits of
Slytherin house members. Apart from green, silver is the color of Slytherin.
If you remember biblical history, silver always represents betrayal. What
else can be the color of Tom Riddle (AKA Lord Voldemort)?
So you see how each house color reveals more about the respective
characters than you have ever discovered. We are a generation that has
grown up watching and reading Harry Potter and loving every aspect of
it. Deep down, we still wait for our Hogwarts letter. Whenever you see a
person dressed in something green, you think for once at least, ‘Ah, an heir
of Slytherin’, or when you see a pretty girl in a blue hoodie, you say ‘A smart
Colors hold magic and
Harry Potter’s world
used it wonderfully!
CULTURE & TRADITION OCT 2021 37
THE LAST COLOR
The Last Colour is a movie and
a lesser known book that
is so well researched upon
the taboo topics.There’s hardly
any difference in the story line
among the both. It unapologetically
shows the despondency of the
marginalised communities in
less developed cities which are
conservative in nature. Their lives
are intentionally made difficult by
the privileged people.
It is the debut film of the celebrity
chef Vikas khanna. It is relatively
a short film narrating the stories
of the most vulnerable groups in
Varanasi banks. It has the character
of Choti who is an orphan selling
flowers on the banks of ganga. The
less talked topic of the widows of
the restricted ashram and their
life of restrictions. The horrible
truth of the harassment faced by
the hijra community was depicted
so realistically. The director had a
genuine intention of being inclusive
as he stated that he didn’t want
a man dressed in a saree for the
role. He casted Rudrani who is part
of the hijra community for actual
Although, it is just bizarre how
Choti’s future has now real
connection to her past as shown in
the movie. Spoiler alert but there is
no way in the movie shown that she
or her friend had the resources to
become a lawyer and a policeman
respectively. I would rate this film
4 out of 5 stars. I would suggest
everyone of the suggestive age to
watch it .
38 OCT 2021 CULTURE & TRADITION
By Harshvardhan/ DevHe
“The younger generation does not
intend any disrespect to India or
its rich culture, it only is trying
to preach, promote and assert the
importance of personal choice that
stems from individuality”
CULTURE & TRADITION OCT 2021 39
It was just another evening of Diwali, the festival
of lights, as they say, our withering house was
echoing with excitement as all of us contributed
our share to it. Just like every other Diwali,
Amma (my grandmother) was complaining
about how the festivals aren’t what they used
to be and how the present-day shenanigans
don’t hold a candle to the charm of Diwali when
it was her era. Being the crowned prince of
delay that I was, I arrived last to the in-house
mandir for the customary pooja. “AKSHIT!” I
was expecting schooling from my father on time
and the importance of punctuality especially
for the auspicious. “YEH KYA PEHEN RAKHA
HAI?” (What are you wearing?) followed by an
intense look of disapproval which was shared
by everyone else in the family. These “look-ofdisapproval”
(s) and shaming are an integral part
of Indian culture much like the rigidity of norms
for round-about everything.
Whenever we hear the word culture, we are
wired to imagine bright colors, traditional
practices different from ours, places of worship,
people coming together; celebrating and
everyone is smiling, and somehow all of it is like a
National Geographic’s documentary. Culture at
the core of it is nothing but a bunch of thoughts
and belief systems that are unique to a people;
being passed down generation after generation,
embodied in traditions, customs, and practices,
in close association with religion.
India and culture go together. With its first prime
minister abundantly preaching about ‘unity in
diversity’, for centuries straight, India has been
known for its warm and welcoming culture or
as we are conditioned to think so. Ironically, it
seems that modern India has been living a life
of hypocritic duality (culturally speaking); we
may very openly welcome the West and the
Caucasians, but the same warmth does not seem
to be convicted for the differences we have in
our own society.
The knot of norms seems to have tightened the
space for individual dignity and personal choice,
leaving behind nothing but shattered esteems.
It strikes me, what shall prevent an individual
from wondering if the collectivistic culture and
individual dignity are a pair of opposing entities,
keeping in mind the mechanism aimed at
dictation and control that these rigid norms are
functioning to be. These norms tend to directly
determine the attitude a person holds towards
anything, so much so that a person may end
up abandoning their own self, their attraction
towards another individual; something as
natural, as innate, and as private as their
orientation. The reports of increased voluntary
participation in conversion therapy “to get rid of
homosexual desires in order to focus on getting
married and having kids”, back in the 1970s is
an illustrative example of how love could not
conquer all and how social compulsion took over.
40 OCT 2021 CULTURE & TRADITION
CULTURE & TRADITION OCT 2021 41
42 OCT 2021 CULTURE & TRADITION
Since we have talked about love we must not forget
the union of ‘not-two-people-but-two-families’:
Marriage, without which love was not allowed to
exist for the longest time (Well, for a lot of us it is
just the opposite. To know more you might searchmarriage
equality for LGBTQ+ in India). Marriage is
an inseparable part of any culture; it is the beginning
of a whole new social institution, family. In India,
marriages are a big deal especially the wedding
ceremony inclusive of all its customs. As brilliant &
colourful and not to forget- BIG, Indian weddings
seem to be an assortment of colours too. Red,
in Indian context symbolises purity, fertility and
prosperity, everything a Hindu woman is expected
to embody. This is probably why for eons a Hindu
bride has been allowed to choose her wedding attire
exclusively from the spectrum of red, which has in
turn made the market for bridal wear extremely
monochromatic for ages. Green on the other hand
although representative of nature, life and peace
seems to have been renounced by Hindu brides solely
on the grounds of green having important relevance
in Islam- an insight provided by a budding bridal
It is hence safe to say that India and Indians follow a
strict colour code for right about everything. Starting
from “the auspicious colour” for the day, each day
of the week (yep, we have that too, believe it or not)
to the colour palette that can bring you success
to the palette pre-determined by generations and
generations before us for our wedding ceremonies
and all the festivities. Another peculiar palette
that seems worth mentioning is that of gender. The
gender-based segregation so as to what should be
appropriate as a colour for each gender is another
hue that our culture is crowned with. There seem
to be certain colours which seem to have a more
masculine undertone and need to be adorned by
men and others having a more feminine one which
need to be jewelled by women. And much like any
other norm these -when challenged- often lead to
the social repercussions. One seems to become less
of a man or a woman (because apparently these
binaries are the sole gender that Indian culture, post
colonialism, knows). Evidently a lot of us are unaware
of the concepts of gender, gender expression, gender
identity and sex, another example of individuality
being less dignified than social/cultural norms.
Compelled collectivism, prevailing majori
tarianism and slow demise of individuality &
individual dignity seems to be the red, yellow, and
blue of our culture, at least for a while now. This
needs to change.
Back in class 12th in the subject of psychology I was
taught the difference between the western and
eastern concept of self. In eastern ways, self
(harmoniously) co-exists with the society, having
boundaries that are more flexible than the west.
West, on the other hand, views self as having clear
and well-defined boundaries with the society. The
reality has become a little different. It feels as though
any/every boundary between self and the society &
culture has been completely wiped out. It is about
time that fluidity of the frontier that highlights
the importance of self in our eastern culture be
However, there is a patch of hope sprouting in the
parched pavement of norms.
With the coming day and age, millennials and
Gen-z have started to embrace personal choice
and are actively promoting a culture that respects
individuality while holding firmly to their roots. We
are becoming more accepting than our forefathers,
much more sensitized, and more woke than ever. The
rigid gender stereotypes seem to be diluting; right
from floral prints for men and women fashioning
suits to stay-at-home husbands and womxn running
companies We definitely have come a long way and
surely there is still a long way to go.
Peach for men, pewter for women and brides in
off white, ivories and ice grey may seem as if the
youngsters are experiencing an extended rebelliousteen
phase or all of it being a western influence or
in extreme cases some sort of western agenda, all of
which it is highly faulted for.
Much like this article, the younger generation
does not intend any disrespect to India or its rich
culture, it only is trying to preach, promote and
assert the importance of personal choice that stems
from individuality, the very gift of evolution. This
generation is simply of the belief that every individual
should have the freedom of choice while also
respecting others who practice the same. Choosing,
modifying and/ or influencing the darker hues of our
culture to ensure inclusion and respect for all, may
result in a hopeful fate for the colour of our culture.
CULTURE & TRADITION OCT 2021 43
ED FLAGS IN
‘Ultimately, it is the desire, not the desired,
that we love’ - Nietzsche
A romantic relationship is a dynamic in which two people become vulnerable in front of each
other; they feel comfortable in exposing their flaws and mistakes and still feel appreciated
by the other person. But many times, in relationships, people become insecure, they tend to
demand more from the person, and soon, people don’t realize when a love-filled bond turns
toxic in nature.
It won’t be wrong to say that today’s generation is aware and conscious about multiple
dimensions of the feeling we call LOVE. They know what should be considered as romantic
and what shouldn’t be.
To safeguard their own selves against any form of ill-treatment or toxic experience in a
relationship, people have started identifying the things that are problematic in relationships,
calling them ‘RED FLAGS’.
Some common examples of red flags in relationships
are - ‘feeling insecure in a relationship’, ‘excessive
jealousy’, ‘trying to manipulate or control the person’,
or simply ‘immature or irresponsible behavior’.
It is often advised that if you see such red flags
in your relationship, it is better to talk them out
and if conversing isn’t working, it’s better to take
professional help or walk out of the relationship.
While this idea of ‘Red Flags’ is protecting many
people, isn’t it curious to notice the fact that the
same red color that symbolizes love and romance
on Valentine’s day becomes a symbol of threat and
danger in a relationship? Ever wondered?
44 OCT 2021 CULTURE & TRADITION
‘It is the strangest Yellow,
that wallpaper! It made me think
of all the yellow things I ever saw - not
beautiful ones like buttercups, but old foul, bad
yellow things.’A quote from Charlotte Perkins Gilman’s ‘
The Yellow Wallpaper’
CULTURE & TRADITION OCT 2021 45
Yellow in ‘The Yellow Wallpaper’
- A Literary Analysis
By Sarthak Paliwal
The bright yellow sunflowers spread for miles,
as far as the eyes go. The yellow-colored Sun in
the drawings of innocent, small kids. The yellowcolored
cabs break the monotony of the line of
black and white cars on the roads.Surely, when we
say the color Yellow, you remember the famous
Yellow umbrella that led Ted Mosby to meet his
wife in ‘How I Met Your Mother’, the famous
Fashion influencers say that yellow is a bold color
choice and either it can make you look really
good or make your entire fashion style look like a
disaster. Just in the fashion world, the color yellow
holds dual meaning, in the literary pages too, the
color yellow represents much more than what the
In literature, imagery and symbolism have been
used often to deliver deeper meaning to the
readers about the context or the mindset of the
characters in the story. Among those different
symbols and images created as a literary effect,
colors played a strong role in telling about the
emotions or the mindsets of the characters in a
Various colors began to represent multiple
emotions and soon, it became part of our psyche
that now, simply the color which comes in front of
us evokes the same emotions in us too.
Writers are often notoriously famous for saying
two things in a single line and while using colors,
they made no exception to it.
The color white symbolizes both peace and death.
Red is the color of anger and love.
Blue denotes intellect and melancholy.
With such contradictions in their meaning, colors
became a topic of debate and creative use in
While some poets and writers used the colors in a
very subtle manner, some writers boldly revolved
entire themes of their works around these colors.
‘The Yellow Wallpaper by Charlotte Perkins
Gilman is an example of it.
The color Yellow is cheerful, bright, is the main
color of most emojis of our social media language.
But when Gilman uses the color Yellow, she gives
it a completely different meaning and tone.
For Gilman, Yellow is not at all positive. In fact, it
denotes illness - physical and mental, captivation
and a slow rot spreading over one’s heart and
spirit. For a long time, since jaundice and various
other epidemics made their entry into human
society, the color yellow entered people’s psyche
as a symbol of illness, bad health, and poor
conditions. The yellowish tone of one’s skin and
eyes while suffering from jaundice, the yellow
urine, the yellow vomit - all these things made
But when Gilman used the color ‘Yellow’, she even
added mental sickness to the list of things this
color was associated with. Written in a time when
psychology and mental health were slowly gaining
importance in society, this semi-autobiographical
novel is a harrowing tale of a woman who is locked
up inside her room. She soon becomes obsessed
with the yellow wallpaper of her room and starts
hallucinating. She sees an image of a woman in
that yellow wallpaper and by the end of the story,
she becomes convinced that it is actually her own
self in the wallpaper.
Though there are numerous literary analyses of
this story and the themes it covers, I wish to talk
more about the emphasis on color which was
made by Gilman in the story.
46 OCT 2021 CULTURE & TRADITION
No doubt her main idea was to talk about women’s
suffering in society, their ill-treatment, and
negligence towards their personal health. The
protagonist in the story is kept locked inside her
room, away from her kids and her life, just because
she is ill. As the story progresses, she is even
chained and locked in the room. All this was being
done in the name of helping her but was it truly
helping her at all?
By the end of the story, her condition had
worsened, her state of mind ruined and her sense
of reality completely shattered. So, Gilman by
this genius use of color asks society, “Is this how
women are supposed to be treated?” Her story is a
mark of shame on the patriarchal society and their
ill-treatment of women. She says that women’s
health is just a basic human right that she must be
granted but the story says that not even the very
basic right is available to women. Her use of color
might give one the impression that her story will
be a reminder like the yellow stain on one’s shirt
that never leaves and continues to haunt him/her;
the same way, the yellow wallpaper in the story
will remind each and every person of society how
women were treated once.
Now, if I may take a literary approach myself, I
would say that just the way the yellow color stands
out of all the colors, ‘The Yellow Wallpaper’, too,
has the strength to stand out among all pieces
of literature. It is like a yellow sun that will shine
brightly in all pieces of feminist literature and will
give a bold and honest view of the state of women
in previous centuries.
Alas, even while appreciating the story, I ended up
using the same color that Gilman used to create
a sense of tension and anxiety in the story. After
all, it is true - colors hold a lot of meaning, it just
depends on how you view them.
CULTURE & TRADITION OCT 2021 47
The Obsession of Color ‘Black’
By Khushi Tokas
Why Do Teenagers
Love It So Much?
Black surely is a color that is favored by the
young and adult alike but we find the obsession
of color ‘black’ slightly higher in the teenagers.
While the parents argue with their kids
to try other colors, or experiment mixing other
styles, they hear a straight refusal.
The color Black symbolizes a lot of things. While
in some cultures, it represents evil, darkness,
death,mysterious, etc. In pop culture, it is a famous
troupe that people who prefer Black color
over others are independent, non-conformist
,prefer working alone and have a certain charm.
From a fashion’s perspective, the color black
is diverse. From black dresses to tuxedos to
simple black shirts, this color is good for both
formal wear and parties too. Smokey make-up
for eyes or lining them up with dark mascara
often gives a confident and stunning look . But
while we dwell into the symbolism of it or the
universal attraction black attires hold, what
makes them highly popular in teenagers is still a
question to be answered!
Teenagers are very conscious of every single
aspect of their lives. From the way they talk,
walk and act to even who they consider their
friends - everything becomes an important part
of their personality. They want to hold a certain
mysterious image of themselves in public too.
They want suspense about their own selves so
that people try to know about them.
48 OCT 2021 LIFESTYLE
Well, not literally dark, but anything that symbolizes
mystery. And what’s better than the
color Black. From purchasing black school bags
to wearing black clothes on outings and school
trips, kids in their early teens attempt to create
a personality for themselves which may send the
message that ‘They don’t care about anything.’
but secretly, create an attraction towards them.
Teenagers wish to make a statement to the world
- to present their uniqueness, their individual
traits to the society. According to Erik Eriksotn, a
famous psychologist, one of the main concerns of
a teenager is to form an identity in society. They
do not wish to mix with the crowd. They want to
stand alone, stand different and unique from the
society while being admired by them. And in all
this, the most obvious choice is often adapting the
personality towards color Black.
Now, I may be right. I may be wrong. Truly, this
was as close as I could get to understanding the
teenage mind. With such complex emotions in
their hearts, nothing can partner them up better
than the most complex color in itself - Black.
So the next time you automatically find a person
dressed in black attractive or you may remember
your school days with your entire personality
having a dark shade, you might fathom about
what was the reason for it? If you get an answer, I
will be all ears to listen to you.
LIFESTYLE OCT 2021 49
THE BOLD COLOR OF A TRUE POET
Conversation with Nayab Midha, Poetess
-Put Together By Sanchari Sinha Roy
The color pink is generally associated with
women. Yellow and purple are associated with
creativity, imagination, and optimism; red is for love
and courage. But what color would you choose to
represent a poetess of 25 who is creative, optimistic
and courageous enough to question the social
norms? Meet the person who made millions of
Indians believe “Tum Khubsurat Ho”. Nayab Midha,
is not only one of the brightest Indian poets of our
time, she is a social media influencer, and mental
health activist as well.
Q. Nowadays social media sites are overloaded
with self-proclaimed poets, so there is a high
chance of getting lost amidst the crowd. How to
be Nayab Midha and stand apart from the crowd?
If you want to be someone else be it “Nayab Midha”
that’s really not a good start to stand apart from
the crowd. Haha! We are all leading different lives
no matter how similar our patterns are. We are
all unique, we need to embrace that more. In crisp
terms I’d say, look inside more than outside. Talk to
yourself more than you talk to others. Be in touch
with who you are and you’ll always stand apart.
Q. Tell us how your journey as a poet started.
When did you discover that you can write a true
piece of poetry?
As a child I loved having a lot of stationery. I bought
beautiful diaries & pens and sketches
and what not. One day in 6th grade I attempted to
write a song. I still cannot believe my guts. Well, post
then I participated in a creative writing contest in
grade 9 and wrote a English poem which sounds
really funny & I’d say I
wrote a true piece of poem back in 2010, I was 14
years old and then, there was no turning back from
Q. Your poem, ‘Tum Khubsurat Ho’ became viral
on Facebook. What, do you think, is the reason
Just a simple fact that we don’t tell ourselves or
the people around us that “they are beautiful”, “tum
khoobsurat ho”. We are so much about our flaws that
everytime we pass by a mirror we see horrible things
I read this quote somewhere back in 2015, “you
are so used to your features, you don’t know how
beautiful you look to a stranger”. We are so used
to putting ourselves down that we will never see
how pretty we are. I wanted to see it and show it to
the people. I am glad I was able to spread a drop of
Q. We often judge the success of a writer by the
award he/she has won, or by the number of people
who have read or listened to his/her poems. Is this
the right process to judge the success of a poet?
Numbers would never be the right way, no matter
what the field is. In fact we should stop judging
people for success or failure. These shouldn’t be
such big things. Living a journey is true success.
A human is already successful if he attempts
Q. Poetry is going through a process of changing.
YouTube platforms are giving tough competition
to printed books. Whom do you vote for between
these two? Why?
I’d never sell the magic of reading for anything.
However, both have different flavours. Listening to
a poem or watching a video of it gives you an exact
interpretation of what the poet wants to express
whereas reading makes you build your own world of
Q. Social media sites leave a deep impact on our
daily lives. People who share poems of liberation
are the same people who use filters to look more
whitish. What can be the psychology behind it and
how can it be stopped?
See we are all taught a few things in the process of
growing-up. However, I am proud of this generation
that chose to take a stand and unlearn. Sometimes,
society standards are so deeply rooted in our brains
that they will take time to go. I think we should give
everyone their time and space to unlearn and get
50 OCT 2021 LIFESTYLE
Q. Do you think poets have the responsibility
to protest or talk about the wrong norms of our
Definitely, “Jahan Na Pahunchey Ravi, Wahan
Kavi nahin pahunchega toh kaun pahunchega!
The power of poetry is not unknown to the
universe, it has the capability of changing
thoughts in no time, with just words. No violence,
No dictatorship, no rules. Just words that choose
to rhyme, imagine.
Q. What is your message that you want to share
with the youth of India?
Rather than saying something harsh, stay quiet.
“Poetry is nearer to vital truth than history”, says
Plato, the famous Greek philosopher. That is why
we should listen to the poets to know our state.
They have the fearless spark to speak the truth
that we are willing to avoid, they have the eternal
sunshine of a spotless mind to awaken our souls.
Read poetry, live poetry… For the sake of time, for
the sake of your true self!
LIFESTYLE OCT 2021 51
52 OCT 2021 LIFESTYLE
Ever wondered what is the history of the powerful
flag with the most vibrant symbol. How a
rainbow empowers thousands of people to live
their truths. Well it all did begin anciently, it was
just the 1960s. It remained a symbol of sheer
sexual and gender liberation until long before
brands decided to make profit out of it!
Researched and written by Khushi Tokas
The colorful breathtaking flag that is the
international symbol of the LGBTQ+
community has its birth place in San Francisco
during the 1960s. That area in the era became
a hub for spreading of liberal ideas and uprising
of civil liberties. Passionate activists and free
thinkers were an important part of it. Queers
from all over the country fled to leave the places
where they were oppressed and treated harshly.
It was a safe space to develop ideas about the
Gilbert Baker was one such young flaybouyant
gay who marched in Pride Parades with extreme
zeal. He got very famous in those times along
with his novelist friend Cleve Jones. He was
asked to make a symbol for the Pride Parade in
1977 . They came up with an interesting flag that
proved that he was the most apt man for the job.
It was a multicolored flag that was hand sewn
and dyed. He took a beautiful symbol of nature to
represent the people who were called unnatural.
It initially had 8 colours signifying life, sexuality,
love and similar areas of queer persons life. It
was soon developed with 6 colours and became
the flag that is waved in the air today. This flag
is proudly used by queers and allies around
the globe to spread the message of love. June
is the month dedicated to advocate the rights
and celebrate all genders and sexualities. The
positive changes in the society were soon grossly
used by corporations to fill their coffers.
You don’t need
to be relevant !
For years the rainbow flag became the symbol
that only meant uprising from oppression and
living the true identities. But pink capitalism
engulfed the true spirit behind it. It has become a
marketing strategy to sell products after slapping
rainbows on their merchandise and websites
during the pride month. A way to buy into
minorities' need for validation.
The present generations have some to share
LIFESTYLE OCT 2021 53
It is only fair that we include the voices of the
community to fulfill the purpose of the article.
Bruna Freespirit is a transgendered tattoo artist who
quoted the following after being asked her opinion
about pink capitalism. “I believe that whenever it
comes to pink capitalism I believe this would be the
next big thing for all the companies to outgrow their
market in the LGBTQIA community, I far as I have
seen, lots of brands try different types of marketing
in the pride month just to earn money, because
as soon as the pride month is over and they have
reached their sales target, they forget about the
LGBTQIA community. Me being a trans woman I face
one problem a lot, which is they the salesperson’s
in brands don’t know anything about the pronouns.
They called me he/him instead of me being a woman. I
feel instead of faking all this drama they should teach
their employees how to handle or even talk to an
Gracy ( @gracytharejaa) is a queer student. She has
recently turned 18. “ I definitely love seeing brands
supporting the queer community during our month
of celebration, but then June ends and so does their
love for the LGBTQ+. The problem does not end with
them considering us anything more than a number
on their paycheque. Brands selling pride products,
often forget there’s a lot more to the community than
women liking women and men liking men. The gender
fluidity, asexuality, and the trans aspect of it are lost
somewhere in their need to show love for a handful of
days.” She talks about pink capitalism.
54 OCT 2021 LIFESTYLE
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By Shruti Rathee
It is ironic how our planet is called the “blue planet” while the color is virtually absent from nature. There
are no blue tigers or dogs and even blue whales aren't that blue. Almost everything blue one can see in the
environment is a trick to the human eye.
56 OCT 2021 TECHNOLOGY
But is it really
The plants get their blue by mixing pigments and
light reflections such as morning glories, bluebells,
hydrangeas, etc. They are, too, found in the beds of
the tropical forests. Less than 10% of flowers are blue
and no pure blue foods are freely available in nature.
Animals usually get their color from pigments . It
can be black and white fur of a bear or brown skin
of a horse but blue is the problem. The Blue Morpho
butterfly is a perfect example of nature fooling us. It
only appears blue because of the clever way the wing
scales interact with light. If alcohol would be added
on the wings a wide range of colors would pop up.
The wavelengths of physics have the ultimate power
to show the colors. Our physical perception of colors
depends on the wavelength and frequency of the
light that reaches our eye. The visible spectrum of
light consists of 7 sections which we perceive as
7 different colors, also called VIBGYOR (Violet,
Indigo, Blue, Green, Yellow, Red). The different colors
of VIBGYOR are arranged in ascending order of
wavelength and consequently descending order of
frequency. Light with a short wavelength and high
frequency is perceived by our eyes as being bluish
while light with long wavelength and low frequency is
seen as reddish.
Most of nature creates a deception of blue. It can
attract mates like our national bird does. Only males
of the peacock species to be more precise . It could
be a way to tell the predators to show that they are
fatal or to simply evolve to stand out from the crowd
to appear rare. There are very few animals that are
actually blue. This would include Blue Poison Dart
Frog, peacock, Blue Coral Snake, and Blue dragon.
Strange is the human psychology that tends to love
the things which are rare. So, blue, in spite of being a
rare color in nature became the favourite color of the
TECHNOLOGY OCT 2021 57
Remember those retro days when we used to sit for hours
in front of TV, and wait for Tendulkar’s century shot?
From that day to these days of T-20 matches, one thing
that constantly took part in our process of growing up is
that magical box, the color TV. Let us take a glance at the
journey of color TV. Researched and penned by Sagnik
“I hate television. I hate it as much
as peanuts. But I can't stop eating
- Orson Welles, Director of
58 OCT 2021 TECHNOLOGY
If the living room of any household can be characterized by any two inanimate
objects it would be a sofa set and a television. No matter what
the interior decor and aesthetic of any particular living room, the interior
of the room is often built around the TV. The sofa is positioned in a way
so that its occupant gets an ideal angle to watch the screen, the cabinet
is positioned below the TV to keep all the connected accessories like a
DVD player or a PlayStation, or maybe the tube-light is installed keeping
in mind that the glare doesn’t fall on the bright LED panel. A TV set is
also an intrinsic part of the “happy family” archetype where watching a
program on it together is often shown as a shared activity that constitutes
wholesome and quality family time.
The social and cultural impact of TV, more specifically the content airing
on it, is something that also needs to be mentioned. Very often the social
norms and conventions of any society or culture are informed by the
television program that is consumed by its masses. It has brought a change
in thinking about personal and social choices, as well as brought progress
in collective thought. A perfect example of this comes from Brazil.
According to an extensive study conducted by economist Eliana La Ferrara
and her team, the spread of Brazilian soap operas (called telenovelas)
in rural areas caused a shift in fertility choices made by women living in
those areas. The telenovelas usually showed smaller families with fewer
children. This caused the women watching these shows to also want fewer
children, which can be reflected in the census surveys conducted in those
areas from the 70s to the 90s. Women were now getting pregnant less and
thus were able to exercise their autonomy more.
TECHNOLOGY OCT 2021 59
The importance of this one piece of technology cannot be understated, so it
is worth some time to look into how the modern color television set came to
be from its humble beginnings as a black and white box TV. A working TV was
first showcased in San Francisco in 1927 by a 21-year-old inventor, Philo Taylor
Farnsworth. He had essentially built a system that could capture moving images,
encode them into radio waves, transmit the wave and convert it back into moving
pictures on a user’s television set. We often credit John Logie Baird as being the
father of television, who had created a mechanical television system that scanned
images using a rotating disk with holes arranged in a spiral pattern back in the early
1920s. However, Farnsworth's invention, which scanned images with a beam of
electrons, is considered the direct ancestor of modern television. The first image
he transmitted on it was a simple straight line. An interesting story that is often
associated with it is that he had aimed his primitive camera at a dollar sign because
an investor had asked, "When are we going to see some dollars in this thing,
60 OCT 2021 TECHNOLOGY
The development of the color TV started almost as soon as the first working black
and white TV had been built. The basic idea was to use three monochrome images
to produce a color image. Older televisions have the RGB (Red-Green-Blue) color
scheme while modern televisions focus on LEDs to create the image. The world’s first
color broadcast was made by Mr. Baird on February 4, 1938, sending a mechanically
scanned 120-line image from Baird's Crystal Palace studios to a projection screen
at London's Dominion Theatre. He had built the system using scanning discs at the
transmitting and receiving ends with three spirals of apertures, each spiral with
filters of a different primary color. However, color broadcasting came with its own
challenges. Transmitting a color program took up to three times as much radio
bandwidth as a black and white transmission and thus used excessive amounts of
radio spectrum. This problem was somewhat mitigated by the development of a
standard for the transmission of color content by the RCA group in the United States
of America, in which color information and brightness information were separately
encoded to reduce resolution and bandwidth. Despite those efforts, the market at
large was slow to adopt color TV and color programming as it was still too expensive
for the general public. That changed in the mid-1960s when color television sets
started selling en masse and American networks started producing shows in color.
The next step in the journey of color TV was the advent of digital television. In it, the
transmission of audio and video is by digitally processed and multiplexed signal, in
contrast to the totally analog used by analog television. That took over the world
and dominated the market for a long time until its next evolution, which is the
smart TV. The idea behind it is that it's a digital TV that runs a modern operating
system, connects to the internet, and runs applications like Netflix and Spotify.
The technological development of televisions still continues and it remains to be
seen what the next evolution of it will be. Whatever it is, one thing is for certain–
televisions are never going out of fashion.
TECHNOLOGY OCT 2021 61
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62 OCT 2021 YOOF CAMPUS
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I’m sitting here hoping for someone to assist me in crossing the Vistasta River.
As I stare at its waters, my mind wanders and I feel light-headed.
Many people have wished to cross this river, but only the brave have succeeded.
Will someone assist me in crossing the river as I sit on the bank?
My boat is delicate, and I’m afraid to cross by myself.
Is anyone paying attention?
Who am I to say? My river has caught fire!
And I’m afraid I’ll fall into its depths.
My coat’s lining is wet in the water.
And I’m afraid I’ll fall into its depths.
My coat’s lining is wet in the water.
The Vitasta’s water is icy cold.
Everyone advises me to cross the river.
But I’m curious as to who will be waiting for me there.
Someone is looking forward to seeing me!
I’ve got to get across the river.
Why am I afraid when the Almighty is on my side?
Someone suddenly speaks.....
Dear, Suidhaga Film
You reflect my parent’s struggle.
They had witnessed more sunrises and sunsets living the age-old paradigm of
“ideal man and woman” after marriage. Most times in imagination,we create
images of life that are dreamy and unreal fantasies.
But if even it gifts an azure sky to breathe under, there will always lay fences
with serrations on the way to cerulean waters and golden sands. They are
the woman and man who peels off the half potato for the day, storing it for
morrow and the one who returns an hour late expecting to let a door open to
another reality respectively.
They could never wish for an amble across the road called life for there had always
been the traffics that didn’t let them the footpath on the other side that
would not treat them as the hoodlum of life. They have never found themselves
catapulted beyond the confines of mundane and ordinary.
No yellow sunrise gifted them a day as glaring as gold. No orange sunset
promised to gift them a moment of considerable beauty where they would
find themselves momentarily stunned with frozen gaze.
I have watched how Maa’s red bangles jingled louder and louder till they could
dominate the sound of her screaming and energize her again with powers to
face a challenging sunrise.
And also watched, how they both were continuing to leave behind a trail of
sacrifices just as a trail of blood on the grass after a brutal homicide.
YOOF CAMPUS OCT 2021 63
64 OCT 2021 YOOF CAMPUS
YOOF CAMPUS OCT 2021 65
And the mountain fell in love
Only he didn’t know
He never thought he could
He’s got a heart of stone, everybody said
He believed it too
He believed that he ain’t got no beat
How can there be?
The mountain has been called brutal and savage, all his life
He was rocky and sketchy that had fallen humans climbing
So what changed?
A river came running down in the valley
Far away from the land of flowers
Spreading her fragrance into the wild
A breeze of morning mist
Changed her course for some reason
It came roaring but slowed down eventually
Seasons passed and came winter
It all started to freeze, even the river
Every time she felt cold on a cloudy day, he was wanted to
Every time she smiled under the sun, it melted his heart
and he was wanted to kiss her
But how could he?
He is a heartless brutal mountain after all
Who does not know if he has a heart
A heart that beats for the river.
66 OCT 2021 YOOF CAMPUS
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