Yoof October 2021

In the month of festivities, Yoof has chosen the theme: Colors. The objective is to tint the mind of young readers in the color of faith, positivity, and hope after the dull and grey shade of prolonged lockdown. The articles aim to cover different topics related to colors, ranging from career to technology, including culture and lifestyle as well.

In the month of festivities, Yoof has chosen the theme: Colors. The objective is to tint the mind of young readers in the color of faith, positivity, and hope after the dull and grey shade of prolonged lockdown. The articles aim to cover different topics related to colors, ranging from career to technology, including culture and lifestyle as well.


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In India, October is the

month of bright colors.

From the autumnal sky

to the chain light of

festivals, in this month we

welcome colors in various

forms, various names. After a

serious venture in the EdTech

universe, Yoof decided to take another new trip in

a light-hearted spirit. This time, Yoof has chosen

‘Colors’ to be their new destination.

Colors, the central theme of October Edition, is a

familiar stranger in our lives. We are seeing them

for ages, but we are rarely noticing, and the case

of researching to explore the unknown stories

and symbols carried by the colors is even rarer.

So, they have uncovered such stories through

different articles in this third issue of Yoof. The

cover story, ‘In The Realm Of Colors’ takes us

on an odyssey where we first visit the color

symbolism of history, then we get to learn some

secret stories on colors, and finally halt at the

station that is most useful for today’s blooming

generation, careers that are inspired from colors

and passions.

From the colors of Harry Potter novels to

the story of the evolution of color televisionthis

edition is a treat to read. It also includes

interviews with two successful personalities

from two totally different fields, one is from

the business while the other from poetry. The

observations of reputed book cover designers,

film students, artists have added different colors

to the palette of this magazine. Explore colors,

explore the world of creativity with Yoof.

Samji (Illustrator)


SAMji is a man of colors and creations. He’s a

well-known illustrator with almost 75k

followers on Instagram. He is an established

illustrator who has garnered tremendous

experience in the industry by partnering with

several renowned companies and brands

nationally and internationally.


Samji (Illustrator)


Sanchari Sinha Roy

Sarthak Paliwal

Srinidhi Kavirayani

Khushi Tokas

Chayanika Chowdhury

Neelabhro Saha


Prateek Kashyap


Cecil Hansraj Bastian

Tanishq Wadhwa

Ritwicka Banerjee

Mugdha Kulkarni

Priyanshi Khanna


Khushi Karwa

Shruti Rathi

Gaurav Sarega


Shubham Kuhar


Santanu Ghosh


Rajesh Basu

YOOF is owned and published by Rajesh Basu, and is

printed at Compudata Services, 43, DSIDC Shed,

Scheme- 1, Okhla Industrial Area Complex, Phase II,

New Delhi - 110020 and published at H-294, Plot 2, Lane

2, First Floor, Westend Marg, Near Saket, Saidulajab,

New Delhi 110030.


H-294, Plot 2, Lane 2, First Floor

Westend Marg, Near Saket Saidulajab New Delhi









“The colors live a remarkable life of their own

after they have been applied to the canvas.”

- Edvard Munch, Painter of ‘The Scream’

Colors are everywhere. In the first ray of

sunshine that touches the dewdrop on

green grass, color reflects and beauty finds its

home. Every little step, every moment of our

life is filled with colors- sometimes brighter,

sometimes darker. Though there are only 11

basic colors, i.g- black, white, red, green, yellow,

blue, pink, gray, brown, orange, and purple,

the actual number of colors is undefined.

Every time you mix any two newly invented

colors, you’ll get a newer member in the color

family. Therefore, the chronicle of colors will

forever be a mystery for us. Now, we will take

an odyssey in the realm of color - we’ll explore

the color-stains of our past, we’ll turn the

pages of some untold stories about colors,

and then we’ll halt at the station of offbeat

careers that are related to colors. Bon voyage!



There exist several theories about the history

of colors, but have you ever thought about

how colors played an important role in shaping

and symbolizing the major incidents of history?

Let’s solve the mystery of the shades of history.

Since the first days of the history of human

civilization, we have seen the natural tendency

to polarize our past, present, and future in

black and white, good and evil, friends and foes.

Scientifically, there is no such color as black or

white but there are all the rainbow colors within

these two shades. Likewise, in reality, too, you

can not segregate the different shades of any

historical incident, or person and tag them as

completely ‘good’ or ‘evil’. If we try to revisit and

portray the history of our mother earth with

nothing but colors, the first color that will occur

in our mind will be blue, the color of the early

ocean and waterbody. Then it has gone through

the volcanic red, and snowball white. The green

and multi-colored lives came into existence, and

gradually we got this beautifully colorful home

where we live.

civilization. On one hand, it symbolizes the brutal

history of bloodshed and wars among the power

mongers, on the other hand, it represents the

positive power of protest and rebellion- the

struggle for independence. Likewise, black

and white also have their own meanings in the

social and political context of human civilization.

Specifically, the age of colonialism can be seen

as the age of white dominance over blacks.

Though that era has ended, we are still carrying

the traces of post-colonial hangover. Even now,

we have to come on the street and shout out

loudly that black lives matter. Ironically, white is

also associated with purity, goodness, heaven,

innocence, and virginity!

There are multiple layers in this color symbolism

of history. From pink to rainbow- every shade has

its own story. Now, we will unfold

the rusty pages of some

untold stories about


The first trace of color for purely artistic

purposes can be found in prehistoric cave

paintings. A basic palette of 5 colors- red,

yellow, brown, black, and white- was made

out of the soil, animal fat, burnt charcoal, and

chalk, approximately 40,000 years ago! Then

people started to live in a group on the banks

of the river, they learned to cultivate. History

learned the golden color of harvesting. And

then, the power politics started. Red, the

color of blood, began to be associated with

power. From that day, red played the role

of a protagonist in the history of human

Secret Stories on Colors

The Status of Blue

Blue color nowadays is associated with aristocracy, a person of noble birth is

said to be of ‘blue blood’. But, do you know there was a time when this color

was seen as a low-class color? In ancient Rome, the blue color was worn by the

working class while the wealthy wore white, black, and red. But then, how did

blue gain its royal status? That old opinion on the color blue changed when it

became the color of the cloak of the Virgin Mary in the 12th Century. With the

spread of that image, blue became the color that demands respect. Blue is also

the most popular color in the world at present time.

The Riddle of Red

There are several interesting facts about the color red. As you know that Red has

the longest wavelength among all the colors, it is the first color that a baby can

see. Red is the color of power. Judges of the Middle ages used to dress in redcolored

robes. Interestingly, Adam and Eve are portrayed in Red clothing when

they are expelled from heaven. Moreover, the color of the ‘forbidden fruit’ was

red too. That is why red is the color of temptation and lust. Lastly, though blue

is generally the favorite color of men, they find red more attractive. Strange is

human psychology, and the mystery of colors remains stranger!

Cow Pee in Harvard Art Museum

In Harvard Art Museum, there is the Forbes Pigment Collection, a vault of more

than 2500 pigments that chemists and historians use to learn more about how

artists have used materials through centuries. In this collection, Ball of Raw

Indian Yellow is proudly announcing its position. The story goes that people in

the village of Mirzapur in Bihar used to feed their cows mango leaves, and then

collect the yellow urine of the cow to produce the raw yellow color. However, we

have to go beyond the boundaries of myths and stories. For the youth, life gets

its true color when one can turn his passion into his profession. So, now we will

throw the spotlight on some careers that are inspired by the colors and passions

of the blooming generation.


Yes! That is the color that your eyes experience in darkness. It is

also known as “brain gray”. Eigengrau is the dark gray color that you

can see as soon as you turn off the lights. It is lighter than complete

darkness. It helps our eyes to adjust to the absence of light.



From the Tom & Jerry or Disney days to the last

breath of our life, we love to imagine a beautiful

“home sweet home” for us. According to the census,

there are 4000 cities and towns in India, and the

expenditure on quality life by the urbanites is

increasing. So is the need for interior designers in


Interior designing does not mean designing and

planning the look of one’s residence. There are several

options for it, such as furniture designer, exhibition

designer, architect, lighting designer, textile designer,

kitchen designer, production designer, etc. So, you can

choose your room of comfort to work upon!

Salary: For beginners, the average salary is 4 lakh

per annum, whereas the average earning of a senior

interior designer can be up to 30 lakh per annum.

Shades of Skills: Learning about technical things,

like- electricity, load-bearing walls, or plumbing

courses may not be exciting for a creative mind, but

it is necessary to be an interior designer. In-depth

knowledge of technical drawing, space design,

furniture design, knowledge about materials are musthaves

for an interior designer. Good communication

skills, and the efficiency of keeping up with the trend

act as added advantages in this profession.


Sarthak Suri, Interior Designer


House of Plank run by proprietor Sarthak Suri is a

sustainable Design House for catering to modern

day landscaping requirements in Commercial and

Residential premises. Being an Upcycling Design

Studio - Our main goal is to offer a sustainable

construction plan to our clients to help them buildup

a green area in their premises for recreation

purposes. We also promote the 3 R’s to Reduce,

Reuse and Recycle to help save the environment by

following standard quality at less wastage and a cost

effective price.


Prospect: A research by ‘India Today’ shows that

currently 1 lakh interior designers are required in

India, including freelancers. In a post-covid situation,

the tendency of renovating vintage houses and making

them a destination for weekend trips is very much

in trend. This has opened a new door for interior


Almost all of us have an artist inside. Some

paints with spices in his or her kitchen,

some paints on walls, some on clothes and

some on papers. Indians are great admirers

of art, but when it comes to choosing art as

one’s profession, we do not dare. So being a

painter may be common in this country, but

choosing painting as one’s profession… Well,

you need a spine to do that! However, the list of

careers related to colors and passion would be

incomplete if we do not include the career of a


Salary: According to payscale.com, the average

salary of a painter in India is 3,53,749 per

annum. Actually, the income varies according to

the institution or working ground of the painter.

Shades of Skills: To be a professional painter, a

degree from any Govt. Art College is the best

option in India. For that one has to crack the

admission test of that college where he aims to

learn. One can choose his area and preference

of further study while pursuing the courses of

BFA. However, the certificate or stamp of any

institution is not mandatory to be a professional

painter. All you need is your originality of

imagination and execution.

Prospect: Apart from the respect and fame that

time can not take away from a painter, there

is also the scope of earning a good amount of

money at the end of a month. Almost all the

schools hire a painting teacher. So there is a huge

need for painters in educational institutions.

Moreover, they also build good careers in the

printing industry and fashion industry while

working as a cartoonist for newspapers, as an

illustrator for books and magazines, and working

with fashion designers.


Title-Man reading newspaper,Delhi Series (2017)

Medium-Oil on canvas

Size- 20x30 inches



Krushna Chandra Sahu


My works are scenes from mundane activities of Human life. I take candid pictures, it’s

kind of a visual diary for me. Then manually or in Photoshop I make the final layouts

ready for the painting. I love the sensibilities of water and oil colour. I compose human

figures with urban empty landscapes, sometimes two or three characters. I question

the relationship betweenthe characters or with the landscapes. In this work a middle

class man reading a newspaper sitting under a metro pillar in empty Delhi roads. I try to

hide the characters identity most of the time and try to create some abstraction through

realism. In my works I question the meaning of Human existence.


In this fast life, sometimes we feel the utter

need to pause for a moment, look at the

melting sun behind the bougainvillea tree and

take a snap. We love our favorite moments to be

frozen and make memories, because “memories

bring back, memories bring back” all we love. If

you want to take this as a profession, one thing

is for sure- you will be the salesman of memories

and moments.

Salary: According to Payscale the starting

salary of a photographer is 3.5 lakh per annum,

which you can increase up to 11lakh per annum

with skills and consistency. Salaries also vary

depending on the designation and on which

area you are choosing to work, i.e- video editing,

photojournalism, product photography, etc.

Shades of Skills: To be a photographer one must

have working knowledge on the basic things

of photography, such as- rule of thirds, shutter

speed, aperture. A certificate or degree course

on photography would help you to build a good

portfolio for this profession. There are several

top colleges to pursue your dream career, such

as- Delhi College of Photography, Light and

Life academy of Ooty, National Institute of

Photography of Mumbai, etc. However, the skill

that differentiates a good photographer from an

ordinary one is the skill of vision- how one sees

the subject.

Prospect: Sorry to interrupt the dreamy tone

of this job, but nowadays there is a cut-throat

competition in the career of photography. So,

before choosing it as a profession this point

must be taken into account. However, the

growing need of photographers in the film

industry and media houses gives a ray of hope

for all those who dream about this profession.


Vivek Gowda, Founder of Blink Films


With a powerful tool like photography; one can make a living and contribute to society at

the same time. With a lot of genres ranging from weddings to wildlife, travel to street; there

is a lot of scope and based on one’s interest, any of them can be chosen and pursued. But

experimenting is key and in the process new learnings are what mould you to become a better

photographer with every new day.

Gone are those days of Shakespeare when

people used to say, “mark my words” in vain.

Now you can mark any word or symbol literally

on your body. People who do this creative job

are known as tattoo artists. However easy and

simple it sounds, it involves a lot of hard work

and patience. The tattoo artist has to sketch the

work as per the client’s requirement, and then

draw the particular design on the client’s skin

with needles. Naturally the work is very detailed

and intricate and takes hours of time.

Salary: The average starting salary of a tattoo

artist is 3 lakh per annum. However with

experience of some good works, it increases

rapidly and goes upto to 12 lakh per annum.

Shades of Skills: The career of tattoo artists

requires different types of skills. General

sketching and drawing skills and having a steady

hand in it is a must. One also has to have working

knowledge on anatomy and physiology. A good

command of art, culture and history is also

required to prosper in this profession. You must

work on patience and ability to understand the

client’s needs, if you want to be established in

this career.

Prospect: There is a growing need for

professional tattoo artists in India, but India does

not have many good institutions to teach this

thing. So, if you are good at doing this, you do not

have to face much competition in the market.

Also, some of the renowned tattoo studios have

started courses for beginners, intermediate and

advanced level students. They are also hiring

tattoo artists with in-depth knowledge, original

thinking and good skills.


In the color wheel,

you have to give equal

space to every color

to get a bright white

when it is rotating at

a fast speed. That is

the secret of a bright

future also. You have

to maintain a balance

between every

shade of your life. No

color should surpass

another. No time to

delay and waste. Turn

the wheel...Eureka!


Bruna Freespirit (


Tattooing as it looks like a very cool profession from the outside, is actually

not an easy job to do. One needs to be very patient and hardworking to

become a tattoo artist, everyone says that tattoos are costly, a single 1-inch

line costs people 1000 bucks, but the hard work behind that is impossible to

imagine. One needs to do and learn a lot to become an artist, things like tattoo

designing tattoo placement and then creating a neat work out of that is a very

tough job, only one who has a passion for it can become an artist. In my career,

the LGBTQIA community has helped me a lot but getting inked from me. I am

glad for all the support I get.

Mahendra Singh Raghuwanshi

AolorfulFounder & CEO of Melangebox India


Life looks a bit more colorful when you dye it with the chemical

of success. Mahendra Singh Raghuwanshi is a man of diverse

colors. He is not only the founder of one of India’s leading t-shirt

brands, Melangebox India but also the co-founder of Oswald

Labs. Let the success story of an exceptional entrepreneur be the

guiding light of your dream.


What if I tell you that 2700 liters of

water which is sufficient to drink for

900 days for a single person are used

to make a single t-shirt. Shocked? Now

imagine more than 2 billion t-shirts are

sold worldwide every year.

Q 1. When did you decide to be an

entrepreneur and what factors triggered your


Since my childhood, I have been a very

ambitious, goal-oriented and stubborn

kid. Every time when I asked my father for

something, he used to say I am no Ambani.

So, as a kid, I dreamed of becoming Ambani

someday. It was 2012 when I first realized that

websites and online businesses are having a

wave in India. I still remember how I placed

my first online order from letsbuy.com for

a pen drive and soon Flipkart had acquired

Letsbuy.com for a whopping $25 million. It

was a headline all over and I was pretty sure

what I had to do. I was good at photoshop and

marketing so along with one of my college

juniors, we started an online custom t-shirt

business. We had grown from zero to 15 Lacs/

month sales in 3 years with sheer hard work

and customer friendly business policies and

acquired good clientele like Infosys, Wipro,


Q 2. According to you, what are the factors

that one must need to be a successful


In my opinion, the word success has no

meaning till the time you have tasted failure.

For me, success is living your entrepreneur

journey consciously and joyfully and taking

every positive outcome as a success. This is

how you live your every day with either being

successful or learning to become successful.

Q 3. What are the things that you are planning

to improve in your business?

We need a collective change in our perspective

towards fashion. What if I tell you that 2700

liters of water which is sufficient to drink for

900 days for a single person are used to make

a single t-shirt. Shocked? Now imagine more

than 2 billion t-shirts are sold worldwide

every year. You can now do the math. The

textile and Fashion industry is the second

most polluting industry in the world after Oil

& Gas. This industry contributes 10% of total

global greenhouse gases emission and more

than 50000 tons of dye residue are discharged

into global water systems annually. That’s

why we have recently started using natural

fibers to make our products. We are adopting

sustainable technologies, coming up with

unique and trademarked sustainable products

which have the potential to reduce carbon

footprint by up to 78%.

Q 4. Can you remember any special incident

that acted as a turning point in your career or

your life?

It was back in 2016, demonetization was

announced by our PM, and online businesses

were facing the impact due to no cash flow.

One of our big clients decided to cancel the

running order. We end up losing financially,

with a huge mental pressure and uncertainty.

Then, I took a break of almost a year and a half

to learn technology, Google, and Facebook

marketing and decided to build something

unique and different. Eventually, I started

Melangebox in a completely new avatar. Now,

with 30+ product categories for both men and

women, Melangebox is the pioneer of setting

up a trend of solid fashion, the urban funky

drop shoulder styles and the Co-Ords as well.

We have recently introduced some of our

own trademarked products T&S Hammo®,

H&J Cammo®, and HW CREW which is in

premium yet affordable categories and our

creators (we don’t call consumers or customers

as they are the real creators of this brand) are

liking them so much.

Q 5. What message do you want to share

with the young entrepreneurs or those who

haven’t started their journey yet?

Being a human we have one big advantage: we

have a beautiful mind. Be very conscious about

what you choose in your life. Think about how

your journey is going to impact your fellow

human beings’ life and continue to learn. This is

how you are going to be good at what you are


Q 6. If we ask you to choose a color to

represent yourself, what color will you choose

and why?

Can I please choose two? As I always feel that I

am both Black and White. When I have to make

an impact, I become black. When I have to

learn something from someone then I become

white and easily get mixed with that color.



A Colourful Career in Book Cover Designing

-Sanchari Sinha Roy

Images speak a thousand

words that the mouth fails

to utter. We have grown up

saying, “Do not judge a book

by its cover”; but book covers

speak all those secrets that

are hidden in the book. If you

are passionate about books,

colours and multiple layers

of meaning, here is an out of

the box career option for you!

Let us go

then, you & I

No, we will not go to

the land of T. S. Eliot’s

Prufrock, rather we will

take a trip in the colorful

world of minimalist

elegance- the world of

book covers.







Peter Mendelsund




Wet Apples, White



David Drummond

Look at the point of ‘i’ in

‘loneliness’, and you will

understand why this book cover

is a classic!

Just a drop on the red

background speaks for the title.

With the background colour of

an emoji and a curvely written

title, this is one of the best

minimalist covers of all time.

One fine morning, a man

discovered that he had become

an insect. The eyes symbolizes

this metamorphosis, as well as

multiple interpretations of the





Against Happiness


Jennifer Carrow






Peter Mendelsund


Listen to

The Maestro:

“How to be a good book cover designer

in India- your message for the young


-This was Yoof’s question for Bhavi Mehta, one of

the best book cover designers of this time. She

has worked for many leading publication houses

including Harper Collins, Pan Macmillan, Bloomsbury

UK, Penguin Books India, etc.

Here is her answer:

A truly great jacket is one that captures the book

inside it in a fundamental and surprising way. As a

book cover designer, it’s your job to find this unique

detail that can carry the weight of the book and ring

true to the story it is trying to represent. This can

only be achieved by reading the manuscript closely

enough and by finding a handful of relevant details

inside it that could translate into powerful visuals. It

can be an image, a texture, an object, a character, a

particular trait of a character from the book.

Skills and


To be a good designer of book covers, you have to

be a profound reader and a patient observer. Watch

the greatest covers of all time, learn from them,

understand the meaning of the book and illustrate the

cover intelligently- this is the formula in a nutshell.

Exploring the content of a book and creating its face

is a journey of thrill, and you require some skills to

accomplish it. You need the skill of graphic designing,

as well as have to maintain a thorough knowledge

of computer and designing software. Working

knowledge in book publishing will help you in this field.

For that, you can enroll in book publishing courses

in any recognized university, or famous publication

house, like- Seagull books. A low-ego, team spirit is

very important as you have to collaborate with the

publishing company’s creative director and other

professional designers or illustrators assigned to the

same project. Functional knowledge of different fonts

and typography is also needed. Above all, a good and

in-depth knowledge of books is what stands between

an ordinary book cover and a classic one.



Once you understand the key elements from the plot,

then comes the job of actually making the cover. For

example, when I was working on the cover for

Monochrome Madonna, which is a murder mystery,

the obvious choice was to give the reader what they

would expect - blood, shadowy silhouettes, and

distressed lettering however I decided to take a

different route and use a comb and a scrunchy on

the cover instead (the killer liked to collect tokens

from all his victims, a comb and scrunchy being some

of them). With the right colors and typography, the

end result leaves you feeling uneasy and disturbed,

which was the whole point.

Another reputed book cover designer Bonita Vaz-

Shimray ( @bonitavaz) also shared her views on the

same. Bonita is a visual communicator, art director,

educator, design strategist and publisher. She has

designed iconic book covers like- Aanchal Malhotra’s

‘Remnants of a Separation’, Chitra Banerjee

Divakaruni’s ‘The Forest of Enchantments’, and won

The Oxford Bookstore book cover prize.

There are no shortcuts to being a good book cover

designer. It’s a very intuitive form of design. At some

point, you have to trust your gut feeling and the team

that’s getting behind the book and hope it will be well

received. Being a keen reader is definitely one of the

key aspects of this profession. I try and never get

pressured into following a book cover trend,

consciously at least. I always prefer to go with what

works best for the book, not what’s trending in the

market. It’s also a great idea to look at works of other

book cover designers to develop your understanding

of different styles, techniques, approaches to a

storyline but at the end of the day go with your instinct.

“A foundation in visual communication is

useful for both design thinking and skillbased

learning. However, if you feel you

have an innate sense of composition and

a love for the printed word, experiment

with fan versions of books you like and

build a portfolio that can launch a career

as designer. It could be a specific area

of expertise like digital or watercolour,

botanical drawings or hand-lettering.

Publishing houses are always looking for

talent and freelancing on book covers is a

good start.”




Discussion With Film Students

-Khushi Tokas

The color palette of a film can be clearly identified in

every sophisticated movie. Filling the screen with

colors may seem like duck soup but it is vastly more

complicated. The experts put a lot of thought into

picking the colors scheme. These artistic tricks fabricate

interest within the audience and create a cinema of good


The technical intricacies can be immensely tricky for

non-experts and hence, Yoof decided to talk to film

students for a simple explanation and professional

opinion on the same.


Swanand Kottewar ( @lifeskais) is an aspiring filmmaker and a learner. He

has completed his graduation in mass communication from St.Xavier’s

college, Mumbai 2019. He has practiced making new short films and

videos in college. His latest film Haalaat 2020 received national and

international recognition.

He defined the color scheme in film as “Color palette of a movie, as for any other visual

art; is a particular range of colors which define the overall visual look of the film.” He

advised to stay true to the emotion of the film. Further he described how it is not

mandatory to have darker analogue for darker themes by giving an example of Quintin’s

film Kill Bill.

Yoof’s team wanted to know if the black and white films lack beauty due to their

absence of colorfulness. To that he replied, Black and white is a part of a monochromatic

palette. Which means, there are varying tones of grey; ranging between the 2 colors

(black and white) in the palette. Roma (2018, dir. Alfonso Cuarón) and Cat Sticks (2019,

dir. Ronny Sen) are some good examples for their cinematography.

He gave a well thought out answer about coloring older films. He explained how the

modern viewer is accustomed to fast pace and colorful cinema. He further proceeded

by giving the example of Pather Panchali by the legendary director Satyajit Ray. He said

“ But it is equally important for us to watch these, as it nurtures a certain sensitivity in

our being. Coloring of these films might create a bridge for a better viewing, but it would

definitely not be anywhere near to the original essence of the film. Ray was said to be so

particular about his black and white images, that he treated them as musical grey scales

(sa-re-ga-ma..). Would such particularity and understanding of the director’s vision be

possible for a person coloring it years later?”

Riya Haran ( @riyartography) is a student of NIFT and NID. She is a film

enthusiast and Yoof is honoured to have her opinions about films.

She defined a color palette of a film as “a curated series of colors which

make meaning by interacting with each other. For me, color is a very

important tool that can be used to convey messages at a subconscious

level.” She explained how darker analog for dark themes may seem like a norm but it

isn’t. She believes in experimenting with color schemes for

better storytelling.

The idea of black and white films lacking beauty due to

colorlessness, her opinion was “what the black and white

films lack in color, they more than make up for in other

aspects of cinematography. The constraint leaves immense

room for experimentation.”

Upon asking about coloring of older films, she described how

it is a treat to have more versions of those films. She doesn’t

believe that the process robs the movies off their beauty.

You know what I like

about you, Ultraviolet?

You’re all the colours in

one...at full brightness..


The Shades of Aesthetics

-Khushi Karwa

Dark Academia: The act of sitting in your

library with hardcover books laying over

on the wooden coffee table is one of the

most popular dark academia scenes. If one

enjoys wearing a brown cashmere sweater

to drink hot black coffee, then one must be a

fan of this aesthetic like all the Potterheads.

This originates from the upper-class

intellectuals of the classic era from the 19th

century. The romanticism of education and

little moments is the core appeal of this

aesthetic. It is intellect and neo-renaissance

art-centric. It also deals with mystery,

danger, and secrecy. Dark themes like drugs

and murders are a part of its theme like

the famous scene of “Dead Poets Society”

where a passionate student pulls the trigger

on himself. The poets like Lord Byron and

Oscar Wilde are associated with this core.

History, literature, writings, and museums

are important symbols in this aesthetic and

the key colors are tan, brown, and black.

Light Academia: How beautiful is the visual

of the sun rays falling over a marble structure

through an open window. The happy version

of dark academia is this light academia so

to say. The homely scene of unkempt beige

sheets with citrus fruits on the plate is also a

perfect way of living this aesthetic.

It is relatively a very new core as it was

accidentally coined by an influencer. This

style is all about being hopeful and loving

life. Western architecture, including

church buildings, libraries, museums, and

universities, feature frequently in Light

academia in images. This aesthetic thrives

upon the blissful life where one is sun-kissed

in a french park staying in their lover’s arms.

Neoclassical architecture, huge museums,

and prestigious campuses are usually

associated with this style. Its color palette is

tan, beige, and shades of lighter browns.

Cottagecore Academia:

If one likes the dreamy setting of The Little

Women or Emma, this core is for them. Going

to a bushy park with a cane basket filled with

fruits, cheese, and bread, wearing long corset

dresses is one of the most common visuals of

this aesthetic.

It romanticizes European farm life and

simple domestic living. It involves mild

adventure and homely feelings. So, it is also

called farm core or country core. It is far

away from technological advancements and

urban living. It derives most of its beauty

from nature, like the scene in which a

milkmaid is shown picking flowers from her

garden. Its origin comes from the Victorian

era. The themes are related to being selfsufficient,

caring, and homely. The key colors

are usually earthy pastels like cream, white

and yellow. It has a vintage setting.

Although, The beauty of each aesthetic isn’t

so simple to capture in a few words. They

have deeper meanings and connotations

so, if anyone feels connected to any of the

above aesthetics they can dive deeper into it.

There’s nothing more beautiful than finding

the beauty you seek.





Browsing through Instagram or Pinterest

there are some images of usual events that

just seem to capture the beauty in a certain

style. Aesthetics is the science behind beauty

and on the more surface level, there is a

sense of pattern to be followed. Through the

following paragraphs, a few of the famous

aesthetics are discussed briefly.

Photographer: Praveen Muniyappa

Model: Sonja

Stylist: Sid Do

Ensemble: Pella

H/MUA: Kashish Gupta

Creative Direction: Studio C9_VisualAgency

Production & Image Copyright : Studio C9


The Diverse Colors of

Digital Artist

Art never remains the same. It isn’t constant and so many times it has blurred

definition. A banana duct taped over a white is considered art and a painting from

Renaissance too. It keeps philosophers busy as much as the historians, so we’ll leave it up

to them for now. We would explore the upcoming lifestyle of digital art. Put together by

Chayanika Chowdhury.




Shweta is one of the most promising digital artists

of the upcoming times. Her children’s illustrations

make us all wish to be kids again.

Hi, I am Shweta Singh Baidya, an illustrator/doodle

artist from Pune. I have been doodling since childhood.

My interest and passion for art continuedeven during

my graduation where I started customizing hand painted

shoes for customers. After painting on shoes for

about 10 years I started to develop my interest in digital

art where I fell in love with illustration forchildren’s

books. In 2016 I quit my full time engineering job to

pursue my passion for art and now my work infuses

illustrations for children’s books and collaborationwith

different brands for their marketing.

that final color that we are already using in our digital

art. In traditonal you get to experiment with the hues

and that kind makes you a bit more confident on color


New technologies are launching artists into new

realms of creativity. Artists across the world are

exploring different paths of the digital world that have

never been done before. Digital art is radically shifting

the contemporary art landscape and is sure to play a

huge role in the future of the industry.

The skills sets, basic knowledge, eagerness to do better

remains the same in both. Digital gives me freedom to

work faster, correct my mistakes easily, very portable,

and less preparation time. As a digital artist I do not

have to invest in updated tools and new improved art

supplies because everything is available in the tools

option. No color mixing is required as every element

andefect can be done separately on different layers.

Color combination can be experimented easily with

digital art. I don’t have to worry about running out

of supplies or ruining my brushes. When it comes to

clients, it’s very easy to share digital art with them and

it’s also easier to sell digital art in the international

market. When it comes to the entertainment industry,

digital art is way more ahead than traditional. Though

traditional art has its own charm. You can feel the

different medium in your hand. When I want to take a

break or deal with art blocks I do get back to pencil and

different color mediums to refresh my mind. It works

for me but my day in day out work is more dependent

on digital art. The thing that I sometimes wonder

about in digital art is that since we have a wide range

of colors to choose from, as digital artists we don’t get

a chance to see which colors on mixing will produce

Digital art is as

much as art as

art can be!




Saajan is an insanely talented digital artist with a

specialty in portraits. His amazing caricatures are

versatile. His subjects range from bollywood stars

to simple commoners.

1. Tell us a little about your art journey along with an


3. Do you think there are certain limitations that you

face during experimenting with different colors?

- My art journey started when I was 12-13. After

my 12th, I joined an art school. I developed my

portraiture in traditional mediums. I started using

Photoshop in 2013 with a basic graphic tablet. I tried

to keep myself motivated by looking at the amazing

work of other artists on social media. That still helps

me a lot!

- Experimenting with different colors for a single

artwork in traditional art was quite difficult. I used

to work on smaller-sized papers to experiment with

color schemes before starting on a larger canvas.

Whereas in digital art, I directly jump on the final

artwork as I can experiment with whatever and

whenever I want to.

2. As a digital artist, how different do you think it is

from being a traditional artist?

-I always admire traditional art and artists as it is a

real foundation for my art career. Things are so much

easier in digital art, for instance, color corrections,

drawing adjustments, perspective, and the list goes


4. What do you think is the future of digital art?

- Digital art is a technology segment. We already have

3D painting software, AR-based art applications,

animation movies with 3d paintings, and what not!

I feel digital artists should move into AR (Augmented

Reality) now.


Jazyl is a Mumbai based digital artist. He is known for his

consistent mind blowing work of manga. His excellently

created posts and quirky reels on social media makes him a

fun presence.



1. Tell us a little about your art journey along with an


I don’t pride myself when it comes to coloring but

I constantly learn from what I observe.

- Art has been a part of my life for as long as I can

remember. I started with drawing my favorite

characters from my favorite 80s shows & cut to

now, I’ve turned my passion into my profession &

successfully continue to push forward for the last

9 years as an animator, illustrator & webcomic

artist. I also run one of India’s longest self published

webcomic/manga The Beast Legion for the past 10

years along with working as a freelancer on several

projects from shows to stand alone promos & intros .

4. What do you think is the future of digital art?

I think there is no doubt that it’s Amazing. The

whole NFT craze recently is getting everyone

into the digital artspace... even novice artists. I

still haven’t hopped on to the bandwagon but I

know friends who are doing great. But even in

general most animation studios are moving to

complete digital art given that it saves a lot of

space & is extremely economic & time.

2. As a digital artist, how different do you think

it is from being a traditional artist?

- I am an all out digital artist but I completely

respect the traditional approach because it forms

a solid base for your skill. Digital is definitely

a faster & far more economical approach

towards where one can easily go back & edit

any part of the artwork provided it’s done right.

Traditional art may not have that flexibility but

it helps increase your patience & tenacity when

approaching art.

3. Do you think there are certain limitations

that you face during experimenting with

different colors?

- I guess it differs from artist to artist & project

to project. Colors play a important role in setting

the mood of any art or animation. It’s a never

ending learning curve. With all the different

styles of animation coming up I’ve seen some

animators play mind blowing tricks with handling

even the most contrast colors in the same frame.



he album “Red” was sung by the famous American singer, Taylor Swift. It was

released on 22 October 2012 by Big Machine Records. It has sixteen tracks. All

of them are an example of excellent storytelling in a song. It is a narrative of a tumultuous

romantic relationship in her life. The album contains simple songwriting

which makes it relatable to the audience. She retells her story of love.

She explores her uneasy feelings by the use of colors in the song “Red”. She walks

us through her entire relationship without giving too many details. She remembers

her past lover. She feels the “blues” and “grey”. Her lyrics painted the scene

with her reference to colors. She appears to have become emotionally mature and

strives for love. Yet after a heartbreak, she remained somewhat optimistic and

genuine with her emotions. She broke the traditional boundaries and strummed

her electric guitar to tune in with the country music genre. It became a combination

of pop and country music

tone of taylor



“I know you were trouble” is an energetic song that explores the theme of a toxic

relationship. Through the song, we get to know what she really wants. “22” of the

album is a playful song, celebrating her youth. Unlike other singles in the album,

“treacherous” is a song where she described her comfortability in love. The album

shows how one color can depict so many stories. Taylor conceptualized simple

things in life with herself in the eyes of the public. The album laid a foundational

work from being a sweet country music girl to a pop star with a blend of hipster


Needless to say, it was a sensational success. The album's lead single, "We Are Never

Ever Getting Back Together" was released on August 13 and has since become

Swift's first number-one single on the US Billboard Hot 100. The album became

no.1 on iTunes within fifty minutes. She received all her due credit through Emmy.

Her fans all over the world still listen to it and enjoy the re-recorded version that

came out in November 2019.





Colors & Cultures


iku tore a packet of chocolate

‘GEMS’ and offered her friend,

Ayush, to take one. “Which one is

your favourite colour?” , asked Piku.

He replied, “Blue. That’s the colour of

my city, Jodhpur. What is the colour of

your city?” Piku, who is in her fourth

grade, didn't know what to answer.

Do cities have colours? Is everything

blue in the blue city? “I don’t know…

maybe, rainbow”, she told her friend

unmindfully. Not only Piku, many

of us do not know the colours of

our cities, or the stories of creations

behind them. Let’s explore the shades

with Srinidhi Kavirayani!




Udaipur, a city of Rajasthan

in the western India, is

known as the ‘White City’ of

India. The presence of many

lakes and marble buildings

are the reason behind this

name. It is also called the

‘Venice of the East’, and ‘Lake



Pink, the colour of the city: Jaipur, is the colour of

hospitality. It is said that in 1876, Prince Albert was

to undertake a tour of India. Maharaja Sawai Ram

Singh II had the whole city painted in pink terracotta

in honour of the royal guest. In the following year a law

was passed to have all buildings and homes painted

in pink. Till date you can find some parts of the city

decorated with some shades of pink. Here, the essence

of royalty kisses the essence of romance.



Apart from City of Joy, City of Palaces, Kolkata is also known as the

black city of India. When India had been colonized by the British

Empire, a rumour was spread about the imprisonment of a number of

Europeans in a small lockup,known as Black Hole of Calcutta. After

this incident Calcutta or Kolkata became the ‘black city’ for a large

number of Europeans. Another interpretation says, according to Indian

mythology, the finger of goddess Kali when Shiva was carrying her

dead body. The famous temple of Kalighat, that is believed to be built

on that finger, has an awe-inspiring black stone idol. Kolkata is called

Black City as it is associated with Kali, the black goddess.





If you stand on the top of Mehrangarh

Fort, the part of old Jaipur that you

will see, is painted blue. That’s why

Jodhpur is called the ‘Blue City’ of

India. Colour Blue is associated with

Lord Shiva as he had drunk the poison

(halahal) which turned his body blue.

It is said that the followers of Shiva in

that region painted their house in blue.

Another belief is that the Bramhins of

the city who used to live there, painted

their house in blue to differentiate

their social status from the lower-caste



India can still breathe peacefully

as it has more than one ‘Green

City’. Gandhinagar which lies

in the west bank of Sabarmati

river, is a very well maintained

green city. Again, Mahatma

Gandhi himself named

Thiruvananthapuram as the

‘Evergreen City of India’ because

of its greenery and ageless

characteristics. Bhopal is also

known as the green city of India.


All that glitters is not gold, but

sometimes, gold is not about a metal. It

can be a moment, or a ray of sunlight in

the desert. Jaisalmir, the city that lies in

the Thar desert of Rajasthan, is known

as the ‘Yellow City’ or the ‘Golden City’

of India. The famous Golden fort, on

which Satyajit Ray made his famous

film: ‘Sonar Kella’ is a part of this city.

Sometimes, Amritsar is also called

the ‘Golden City’ as it has the Golden

Temple, the sacred shrine.



Was pink always a feminine color?

Pink wasn’t always a womanly color! From

the iconic pink dress of Marylin Monroe

to the Plastics in Mean Girls and Hillary

Clinton on the cover page of Time Magazine,

different statements were made under the

same umbrella of the infamous pink. Let’s

trace the history of the color.

Many historic images would show women in

blue and black clothes working in factories

during the war years. These colors were

associated with them and pink only became a

“girly” color later. One of the most important

moments in the history of stereotyping

pink was when Mamie Eisenhower wore

a rhinestone studded pink gown next to

her president husband during a public

appearance soon after WW2. It was a rare

sight as common women usually worked

in much simpler styles. It was her favorite

color and soon it got associated with ladylike


Mamie Eisenhower,

Former First Lady of US,

wore a pink gown next to her president

husband during a public appearance

The song “Think Pink” of 1957was a

landmark for clearly associating pink with

women. It became a dainty and soft feminine

tone. The commercials soon followed this

trend and used it for domestic products like

perfume or kitchen cabinets. This trend went

on long enough to make it a stereotype even

though, in those times dressing women in

pink to make them look more feminine was

not considered offensive.


Houses and Colors in the

Magical World of

Harry Potter

- By Sarthak Paliwal


It was the year 1997 when a struggling writer in her 30s made her

debut in the book industry with a book about the magical world

and a child of prophecy. No one knew back then that this would be

the beginning of something that in coming years won’t even need

an introduction. Just the simple round specs or a lightning bolt

mark or the ‘H’ written in bold on a crest would make people smile

and remember the entire epic.

Harry Potter has been a part of everyone’s childhood and no one

can thank J.K. Rowling enough for the beautiful gift she gave to

the literary world. No matter if you prefer movies or books, Harry

Potter is a place where people of either preference come together

to share their love and appreciation for the magical world of

Hogwarts. Speaking of Hogwarts, you would be lying if you say to

me, you never wondered which house you will be sorted into and

what you will be - a brave Gryffindor, an intellectual Ravenclaw, a

hardworking Hufflepuff, or an ambitious Slytherin.

Whatever may be your preference, you know all houses are unique

on their own (but still you prefer yours more, don’t you?). People of

all ages excitedly take the quiz on Pottermore, the official website

for all Potterheads to experience the magical world closely, to

find out which house they belong to. We have to do this for two

reasons - 1) We don’t have the Sorting Hat and 2) I guess, we are

muggles and this is all we get (sigh!).

But today, I am not going to tell you what each house means but

how the filmmakers of Harry Potter and JK Rowling’s brilliance

did with these houses. While portraying on a visual medium, it

was important that colors are used to symbolize the meaning

behind each house. Colors are a strong medium of conveying deep

emotions without the use of words and JK Rowling wished to do

the exact same thing. She wanted us to see a combination of red

and gold and automatically associate it with Gryffindor.

Besides creating an association of the colors with their houses,

there was another intention of using these colors. Colors often

represent a personality trait of individuals in some discreet and

secretive manner. The author of Harry Potter used this to her

advantage and besides just obviously telling the features of each

house, she used colors to show side by side what these houses



The color Red often is associated with love, passion, leadership, anger,

and strength. The color Gold represents illumination, compassion,

magic, bravery, and courage. Together, these colors began to represent

the characteristics of every individual in Gryffindor. So, in the character

of Harry, Hermione, or Ginny Weasley, we find a magical mixture of

compassion, leadership, and courage.

Blue is symbolic of vastness, great depth like ocean or lake. It is peaceful

and calm, very much like the intellectual Ravenclaw members. The color

blue also symbolizes open spaces, freedom, imagination, sensitivity- all

those traits that our dear friend Luna Lovegood inherits. Every time you

want to enter the Ravenclaw common room, you have to solve a riddle and

prove your wit, do you remember?

Yellow is bright, playful, and friendly. It is refreshing and joyous. It is the

most optimistic color- very close to the people of Hufflepuff. Along with

yellow they have the color black in their flag. Black symbolizes strength,

seriousness, power- which makes one a worthy Hufflepuff, just like the

Hogwarts heart-throb, Cedric Diggory.

Green is related to safety, environment, harmony and also, jealousy,

ambition, cunningness, etc. Do the last traits remind you of a rich boy with

silver hair and a habit of saying, ‘Potter!’ often? Yes, these are the traits of

Slytherin house members. Apart from green, silver is the color of Slytherin.

If you remember biblical history, silver always represents betrayal. What

else can be the color of Tom Riddle (AKA Lord Voldemort)?

So you see how each house color reveals more about the respective

characters than you have ever discovered. We are a generation that has

grown up watching and reading Harry Potter and loving every aspect of

it. Deep down, we still wait for our Hogwarts letter. Whenever you see a

person dressed in something green, you think for once at least, ‘Ah, an heir

of Slytherin’, or when you see a pretty girl in a blue hoodie, you say ‘A smart


Don’t you?

Colors hold magic and

Harry Potter’s world

used it wonderfully!




The Last Colour is a movie and

a lesser known book that

is so well researched upon

the taboo topics.There’s hardly

any difference in the story line

among the both. It unapologetically

shows the despondency of the

marginalised communities in

less developed cities which are

conservative in nature. Their lives

are intentionally made difficult by

the privileged people.

It is the debut film of the celebrity

chef Vikas khanna. It is relatively

a short film narrating the stories

of the most vulnerable groups in

Varanasi banks. It has the character

of Choti who is an orphan selling

flowers on the banks of ganga. The

less talked topic of the widows of

the restricted ashram and their

life of restrictions. The horrible

truth of the harassment faced by

the hijra community was depicted

so realistically. The director had a

genuine intention of being inclusive

as he stated that he didn’t want

a man dressed in a saree for the

role. He casted Rudrani who is part

of the hijra community for actual


Although, it is just bizarre how

Choti’s future has now real

connection to her past as shown in

the movie. Spoiler alert but there is

no way in the movie shown that she

or her friend had the resources to

become a lawyer and a policeman

respectively. I would rate this film

4 out of 5 stars. I would suggest

everyone of the suggestive age to

watch it .




By Harshvardhan/ DevHe

“The younger generation does not

intend any disrespect to India or

its rich culture, it only is trying

to preach, promote and assert the

importance of personal choice that

stems from individuality”


It was just another evening of Diwali, the festival

of lights, as they say, our withering house was

echoing with excitement as all of us contributed

our share to it. Just like every other Diwali,

Amma (my grandmother) was complaining

about how the festivals aren’t what they used

to be and how the present-day shenanigans

don’t hold a candle to the charm of Diwali when

it was her era. Being the crowned prince of

delay that I was, I arrived last to the in-house

mandir for the customary pooja. “AKSHIT!” I

was expecting schooling from my father on time

and the importance of punctuality especially

for the auspicious. “YEH KYA PEHEN RAKHA

HAI?” (What are you wearing?) followed by an

intense look of disapproval which was shared

by everyone else in the family. These “look-ofdisapproval”

(s) and shaming are an integral part

of Indian culture much like the rigidity of norms

for round-about everything.

Whenever we hear the word culture, we are

wired to imagine bright colors, traditional

practices different from ours, places of worship,

people coming together; celebrating and

everyone is smiling, and somehow all of it is like a

National Geographic’s documentary. Culture at

the core of it is nothing but a bunch of thoughts

and belief systems that are unique to a people;

being passed down generation after generation,

embodied in traditions, customs, and practices,

in close association with religion.

India and culture go together. With its first prime

minister abundantly preaching about ‘unity in

diversity’, for centuries straight, India has been

known for its warm and welcoming culture or

as we are conditioned to think so. Ironically, it

seems that modern India has been living a life

of hypocritic duality (culturally speaking); we

may very openly welcome the West and the

Caucasians, but the same warmth does not seem

to be convicted for the differences we have in

our own society.

The knot of norms seems to have tightened the

space for individual dignity and personal choice,

leaving behind nothing but shattered esteems.

It strikes me, what shall prevent an individual

from wondering if the collectivistic culture and

individual dignity are a pair of opposing entities,

keeping in mind the mechanism aimed at

dictation and control that these rigid norms are

functioning to be. These norms tend to directly

determine the attitude a person holds towards

anything, so much so that a person may end

up abandoning their own self, their attraction

towards another individual; something as

natural, as innate, and as private as their

orientation. The reports of increased voluntary

participation in conversion therapy “to get rid of

homosexual desires in order to focus on getting

married and having kids”, back in the 1970s is

an illustrative example of how love could not

conquer all and how social compulsion took over.




Since we have talked about love we must not forget

the union of ‘not-two-people-but-two-families’:

Marriage, without which love was not allowed to

exist for the longest time (Well, for a lot of us it is

just the opposite. To know more you might searchmarriage

equality for LGBTQ+ in India). Marriage is

an inseparable part of any culture; it is the beginning

of a whole new social institution, family. In India,

marriages are a big deal especially the wedding

ceremony inclusive of all its customs. As brilliant &

colourful and not to forget- BIG, Indian weddings

seem to be an assortment of colours too. Red,

in Indian context symbolises purity, fertility and

prosperity, everything a Hindu woman is expected

to embody. This is probably why for eons a Hindu

bride has been allowed to choose her wedding attire

exclusively from the spectrum of red, which has in

turn made the market for bridal wear extremely

monochromatic for ages. Green on the other hand

although representative of nature, life and peace

seems to have been renounced by Hindu brides solely

on the grounds of green having important relevance

in Islam- an insight provided by a budding bridal


It is hence safe to say that India and Indians follow a

strict colour code for right about everything. Starting

from “the auspicious colour” for the day, each day

of the week (yep, we have that too, believe it or not)

to the colour palette that can bring you success

to the palette pre-determined by generations and

generations before us for our wedding ceremonies

and all the festivities. Another peculiar palette

that seems worth mentioning is that of gender. The

gender-based segregation so as to what should be

appropriate as a colour for each gender is another

hue that our culture is crowned with. There seem

to be certain colours which seem to have a more

masculine undertone and need to be adorned by

men and others having a more feminine one which

need to be jewelled by women. And much like any

other norm these -when challenged- often lead to

the social repercussions. One seems to become less

of a man or a woman (because apparently these

binaries are the sole gender that Indian culture, post

colonialism, knows). Evidently a lot of us are unaware

of the concepts of gender, gender expression, gender

identity and sex, another example of individuality

being less dignified than social/cultural norms.

Compelled collectivism, prevailing majori

tarianism and slow demise of individuality &

individual dignity seems to be the red, yellow, and

blue of our culture, at least for a while now. This

needs to change.

Back in class 12th in the subject of psychology I was

taught the difference between the western and

eastern concept of self. In eastern ways, self

(harmoniously) co-exists with the society, having

boundaries that are more flexible than the west.

West, on the other hand, views self as having clear

and well-defined boundaries with the society. The

reality has become a little different. It feels as though

any/every boundary between self and the society &

culture has been completely wiped out. It is about

time that fluidity of the frontier that highlights

the importance of self in our eastern culture be


However, there is a patch of hope sprouting in the

parched pavement of norms.

With the coming day and age, millennials and

Gen-z have started to embrace personal choice

and are actively promoting a culture that respects

individuality while holding firmly to their roots. We

are becoming more accepting than our forefathers,

much more sensitized, and more woke than ever. The

rigid gender stereotypes seem to be diluting; right

from floral prints for men and women fashioning

suits to stay-at-home husbands and womxn running

companies We definitely have come a long way and

surely there is still a long way to go.

Peach for men, pewter for women and brides in

off white, ivories and ice grey may seem as if the

youngsters are experiencing an extended rebelliousteen

phase or all of it being a western influence or

in extreme cases some sort of western agenda, all of

which it is highly faulted for.

Much like this article, the younger generation

does not intend any disrespect to India or its rich

culture, it only is trying to preach, promote and

assert the importance of personal choice that stems

from individuality, the very gift of evolution. This

generation is simply of the belief that every individual

should have the freedom of choice while also

respecting others who practice the same. Choosing,

modifying and/ or influencing the darker hues of our

culture to ensure inclusion and respect for all, may

result in a hopeful fate for the colour of our culture.




‘Ultimately, it is the desire, not the desired,

that we love’ - Nietzsche

A romantic relationship is a dynamic in which two people become vulnerable in front of each

other; they feel comfortable in exposing their flaws and mistakes and still feel appreciated

by the other person. But many times, in relationships, people become insecure, they tend to

demand more from the person, and soon, people don’t realize when a love-filled bond turns

toxic in nature.

It won’t be wrong to say that today’s generation is aware and conscious about multiple

dimensions of the feeling we call LOVE. They know what should be considered as romantic

and what shouldn’t be.

To safeguard their own selves against any form of ill-treatment or toxic experience in a

relationship, people have started identifying the things that are problematic in relationships,

calling them ‘RED FLAGS’.

Some common examples of red flags in relationships

are - ‘feeling insecure in a relationship’, ‘excessive

jealousy’, ‘trying to manipulate or control the person’,

or simply ‘immature or irresponsible behavior’.

It is often advised that if you see such red flags

in your relationship, it is better to talk them out

and if conversing isn’t working, it’s better to take

professional help or walk out of the relationship.

While this idea of ‘Red Flags’ is protecting many

people, isn’t it curious to notice the fact that the

same red color that symbolizes love and romance

on Valentine’s day becomes a symbol of threat and

danger in a relationship? Ever wondered?


‘It is the strangest Yellow,

that wallpaper! It made me think

of all the yellow things I ever saw - not

beautiful ones like buttercups, but old foul, bad

yellow things.’A quote from Charlotte Perkins Gilman’s ‘

The Yellow Wallpaper’


Yellow in ‘The Yellow Wallpaper’

- A Literary Analysis

By Sarthak Paliwal

The bright yellow sunflowers spread for miles,

as far as the eyes go. The yellow-colored Sun in

the drawings of innocent, small kids. The yellowcolored

cabs break the monotony of the line of

black and white cars on the roads.Surely, when we

say the color Yellow, you remember the famous

Yellow umbrella that led Ted Mosby to meet his

wife in ‘How I Met Your Mother’, the famous


Fashion influencers say that yellow is a bold color

choice and either it can make you look really

good or make your entire fashion style look like a

disaster. Just in the fashion world, the color yellow

holds dual meaning, in the literary pages too, the

color yellow represents much more than what the

eye catches.

In literature, imagery and symbolism have been

used often to deliver deeper meaning to the

readers about the context or the mindset of the

characters in the story. Among those different

symbols and images created as a literary effect,

colors played a strong role in telling about the

emotions or the mindsets of the characters in a

particular scene.

Various colors began to represent multiple

emotions and soon, it became part of our psyche

that now, simply the color which comes in front of

us evokes the same emotions in us too.

Writers are often notoriously famous for saying

two things in a single line and while using colors,

they made no exception to it.

The color white symbolizes both peace and death.

Red is the color of anger and love.

Blue denotes intellect and melancholy.

With such contradictions in their meaning, colors

became a topic of debate and creative use in


While some poets and writers used the colors in a

very subtle manner, some writers boldly revolved

entire themes of their works around these colors.

‘The Yellow Wallpaper by Charlotte Perkins

Gilman is an example of it.

The color Yellow is cheerful, bright, is the main

color of most emojis of our social media language.

But when Gilman uses the color Yellow, she gives

it a completely different meaning and tone.

For Gilman, Yellow is not at all positive. In fact, it

denotes illness - physical and mental, captivation

and a slow rot spreading over one’s heart and

spirit. For a long time, since jaundice and various

other epidemics made their entry into human

society, the color yellow entered people’s psyche

as a symbol of illness, bad health, and poor

conditions. The yellowish tone of one’s skin and

eyes while suffering from jaundice, the yellow

urine, the yellow vomit - all these things made

yellow infamous.

But when Gilman used the color ‘Yellow’, she even

added mental sickness to the list of things this

color was associated with. Written in a time when

psychology and mental health were slowly gaining

importance in society, this semi-autobiographical

novel is a harrowing tale of a woman who is locked

up inside her room. She soon becomes obsessed

with the yellow wallpaper of her room and starts

hallucinating. She sees an image of a woman in

that yellow wallpaper and by the end of the story,

she becomes convinced that it is actually her own

self in the wallpaper.

Though there are numerous literary analyses of

this story and the themes it covers, I wish to talk

more about the emphasis on color which was

made by Gilman in the story.


No doubt her main idea was to talk about women’s

suffering in society, their ill-treatment, and

negligence towards their personal health. The

protagonist in the story is kept locked inside her

room, away from her kids and her life, just because

she is ill. As the story progresses, she is even

chained and locked in the room. All this was being

done in the name of helping her but was it truly

helping her at all?

By the end of the story, her condition had

worsened, her state of mind ruined and her sense

of reality completely shattered. So, Gilman by

this genius use of color asks society, “Is this how

women are supposed to be treated?” Her story is a

mark of shame on the patriarchal society and their

ill-treatment of women. She says that women’s

health is just a basic human right that she must be

granted but the story says that not even the very

basic right is available to women. Her use of color

might give one the impression that her story will

be a reminder like the yellow stain on one’s shirt

that never leaves and continues to haunt him/her;

the same way, the yellow wallpaper in the story

will remind each and every person of society how

women were treated once.

Now, if I may take a literary approach myself, I

would say that just the way the yellow color stands

out of all the colors, ‘The Yellow Wallpaper’, too,

has the strength to stand out among all pieces

of literature. It is like a yellow sun that will shine

brightly in all pieces of feminist literature and will

give a bold and honest view of the state of women

in previous centuries.

Alas, even while appreciating the story, I ended up

using the same color that Gilman used to create

a sense of tension and anxiety in the story. After

all, it is true - colors hold a lot of meaning, it just

depends on how you view them.


The Obsession of Color ‘Black’

By Khushi Tokas

Why Do Teenagers

Love It So Much?

Black surely is a color that is favored by the

young and adult alike but we find the obsession

of color ‘black’ slightly higher in the teenagers.

While the parents argue with their kids

to try other colors, or experiment mixing other

styles, they hear a straight refusal.

The color Black symbolizes a lot of things. While

in some cultures, it represents evil, darkness,

death,mysterious, etc. In pop culture, it is a famous

troupe that people who prefer Black color

over others are independent, non-conformist

,prefer working alone and have a certain charm.

From a fashion’s perspective, the color black

is diverse. From black dresses to tuxedos to

simple black shirts, this color is good for both

formal wear and parties too. Smokey make-up

for eyes or lining them up with dark mascara

often gives a confident and stunning look . But

while we dwell into the symbolism of it or the

universal attraction black attires hold, what

makes them highly popular in teenagers is still a

question to be answered!

Teenagers are very conscious of every single

aspect of their lives. From the way they talk,

walk and act to even who they consider their

friends - everything becomes an important part

of their personality. They want to hold a certain

mysterious image of themselves in public too.

They want suspense about their own selves so

that people try to know about them.


Well, not literally dark, but anything that symbolizes

mystery. And what’s better than the

color Black. From purchasing black school bags

to wearing black clothes on outings and school

trips, kids in their early teens attempt to create

a personality for themselves which may send the

message that ‘They don’t care about anything.’

but secretly, create an attraction towards them.

Teenagers wish to make a statement to the world

- to present their uniqueness, their individual

traits to the society. According to Erik Eriksotn, a

famous psychologist, one of the main concerns of

a teenager is to form an identity in society. They

do not wish to mix with the crowd. They want to

stand alone, stand different and unique from the

society while being admired by them. And in all

this, the most obvious choice is often adapting the

personality towards color Black.

Now, I may be right. I may be wrong. Truly, this

was as close as I could get to understanding the

teenage mind. With such complex emotions in

their hearts, nothing can partner them up better

than the most complex color in itself - Black.

So the next time you automatically find a person

dressed in black attractive or you may remember

your school days with your entire personality

having a dark shade, you might fathom about

what was the reason for it? If you get an answer, I

will be all ears to listen to you.



Conversation with Nayab Midha, Poetess

-Put Together By Sanchari Sinha Roy

The color pink is generally associated with

women. Yellow and purple are associated with

creativity, imagination, and optimism; red is for love

and courage. But what color would you choose to

represent a poetess of 25 who is creative, optimistic

and courageous enough to question the social

norms? Meet the person who made millions of

Indians believe “Tum Khubsurat Ho”. Nayab Midha,

is not only one of the brightest Indian poets of our

time, she is a social media influencer, and mental

health activist as well.

Q. Nowadays social media sites are overloaded

with self-proclaimed poets, so there is a high

chance of getting lost amidst the crowd. How to

be Nayab Midha and stand apart from the crowd?

If you want to be someone else be it “Nayab Midha”

that’s really not a good start to stand apart from

the crowd. Haha! We are all leading different lives

no matter how similar our patterns are. We are

all unique, we need to embrace that more. In crisp

terms I’d say, look inside more than outside. Talk to

yourself more than you talk to others. Be in touch

with who you are and you’ll always stand apart.

Q. Tell us how your journey as a poet started.

When did you discover that you can write a true

piece of poetry?

As a child I loved having a lot of stationery. I bought

beautiful diaries & pens and sketches

and what not. One day in 6th grade I attempted to

write a song. I still cannot believe my guts. Well, post

then I participated in a creative writing contest in

grade 9 and wrote a English poem which sounds

really funny & I’d say I

wrote a true piece of poem back in 2010, I was 14

years old and then, there was no turning back from


Q. Your poem, ‘Tum Khubsurat Ho’ became viral

on Facebook. What, do you think, is the reason

behind it?

Just a simple fact that we don’t tell ourselves or

the people around us that “they are beautiful”, “tum

khoobsurat ho”. We are so much about our flaws that

everytime we pass by a mirror we see horrible things

about ourselves.

I read this quote somewhere back in 2015, “you

are so used to your features, you don’t know how

beautiful you look to a stranger”. We are so used

to putting ourselves down that we will never see

how pretty we are. I wanted to see it and show it to

the people. I am glad I was able to spread a drop of


Q. We often judge the success of a writer by the

award he/she has won, or by the number of people

who have read or listened to his/her poems. Is this

the right process to judge the success of a poet?

Numbers would never be the right way, no matter

what the field is. In fact we should stop judging

people for success or failure. These shouldn’t be

such big things. Living a journey is true success.

A human is already successful if he attempts

something good.

Q. Poetry is going through a process of changing.

YouTube platforms are giving tough competition

to printed books. Whom do you vote for between

these two? Why?

I’d never sell the magic of reading for anything.

However, both have different flavours. Listening to

a poem or watching a video of it gives you an exact

interpretation of what the poet wants to express

whereas reading makes you build your own world of


Q. Social media sites leave a deep impact on our

daily lives. People who share poems of liberation

are the same people who use filters to look more

whitish. What can be the psychology behind it and

how can it be stopped?

See we are all taught a few things in the process of

growing-up. However, I am proud of this generation

that chose to take a stand and unlearn. Sometimes,

society standards are so deeply rooted in our brains

that they will take time to go. I think we should give

everyone their time and space to unlearn and get

unfiltered truly!


Q. Do you think poets have the responsibility

to protest or talk about the wrong norms of our


Definitely, “Jahan Na Pahunchey Ravi, Wahan

Pahunchey Kavi”

Kavi nahin pahunchega toh kaun pahunchega!

The power of poetry is not unknown to the

universe, it has the capability of changing

thoughts in no time, with just words. No violence,

No dictatorship, no rules. Just words that choose

to rhyme, imagine.

Q. What is your message that you want to share

with the youth of India?

Rather than saying something harsh, stay quiet.

“Poetry is nearer to vital truth than history”, says

Plato, the famous Greek philosopher. That is why

we should listen to the poets to know our state.

They have the fearless spark to speak the truth

that we are willing to avoid, they have the eternal

sunshine of a spotless mind to awaken our souls.

Read poetry, live poetry… For the sake of time, for

the sake of your true self!

Nayab Midha



History of







Ever wondered what is the history of the powerful

flag with the most vibrant symbol. How a

rainbow empowers thousands of people to live

their truths. Well it all did begin anciently, it was

just the 1960s. It remained a symbol of sheer

sexual and gender liberation until long before

brands decided to make profit out of it!

Researched and written by Khushi Tokas

The colorful breathtaking flag that is the

international symbol of the LGBTQ+

community has its birth place in San Francisco

during the 1960s. That area in the era became

a hub for spreading of liberal ideas and uprising

of civil liberties. Passionate activists and free

thinkers were an important part of it. Queers

from all over the country fled to leave the places

where they were oppressed and treated harshly.

It was a safe space to develop ideas about the

marginalised communities.

Gilbert Baker was one such young flaybouyant

gay who marched in Pride Parades with extreme

zeal. He got very famous in those times along

with his novelist friend Cleve Jones. He was

asked to make a symbol for the Pride Parade in

1977 . They came up with an interesting flag that

proved that he was the most apt man for the job.

It was a multicolored flag that was hand sewn

and dyed. He took a beautiful symbol of nature to

represent the people who were called unnatural.

It initially had 8 colours signifying life, sexuality,

love and similar areas of queer persons life. It

was soon developed with 6 colours and became

the flag that is waved in the air today. This flag

is proudly used by queers and allies around

the globe to spread the message of love. June

is the month dedicated to advocate the rights

and celebrate all genders and sexualities. The

positive changes in the society were soon grossly

used by corporations to fill their coffers.

You don’t need

anyone’s validation

to be relevant !

For years the rainbow flag became the symbol

that only meant uprising from oppression and

living the true identities. But pink capitalism

engulfed the true spirit behind it. It has become a

marketing strategy to sell products after slapping

rainbows on their merchandise and websites

during the pride month. A way to buy into

minorities' need for validation.

The present generations have some to share

about it.


It is only fair that we include the voices of the

community to fulfill the purpose of the article.

Bruna Freespirit is a transgendered tattoo artist who

quoted the following after being asked her opinion

about pink capitalism. “I believe that whenever it

comes to pink capitalism I believe this would be the

next big thing for all the companies to outgrow their

market in the LGBTQIA community, I far as I have

seen, lots of brands try different types of marketing

in the pride month just to earn money, because

as soon as the pride month is over and they have

reached their sales target, they forget about the

LGBTQIA community. Me being a trans woman I face

one problem a lot, which is they the salesperson’s

in brands don’t know anything about the pronouns.

They called me he/him instead of me being a woman. I

feel instead of faking all this drama they should teach

their employees how to handle or even talk to an

LGBTQIA person.”

Gracy ( @gracytharejaa) is a queer student. She has

recently turned 18. “ I definitely love seeing brands

supporting the queer community during our month

of celebration, but then June ends and so does their

love for the LGBTQ+. The problem does not end with

them considering us anything more than a number

on their paycheque. Brands selling pride products,

often forget there’s a lot more to the community than

women liking women and men liking men. The gender

fluidity, asexuality, and the trans aspect of it are lost

somewhere in their need to show love for a handful of

days.” She talks about pink capitalism.



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By Shruti Rathee



It is ironic how our planet is called the “blue planet” while the color is virtually absent from nature. There

are no blue tigers or dogs and even blue whales aren't that blue. Almost everything blue one can see in the

environment is a trick to the human eye.


But is it really


The plants get their blue by mixing pigments and

light reflections such as morning glories, bluebells,

hydrangeas, etc. They are, too, found in the beds of

the tropical forests. Less than 10% of flowers are blue

and no pure blue foods are freely available in nature.

Animals usually get their color from pigments . It

can be black and white fur of a bear or brown skin

of a horse but blue is the problem. The Blue Morpho

butterfly is a perfect example of nature fooling us. It

only appears blue because of the clever way the wing

scales interact with light. If alcohol would be added

on the wings a wide range of colors would pop up.

The wavelengths of physics have the ultimate power

to show the colors. Our physical perception of colors

depends on the wavelength and frequency of the

light that reaches our eye. The visible spectrum of

light consists of 7 sections which we perceive as

7 different colors, also called VIBGYOR (Violet,

Indigo, Blue, Green, Yellow, Red). The different colors

of VIBGYOR are arranged in ascending order of

wavelength and consequently descending order of

frequency. Light with a short wavelength and high

frequency is perceived by our eyes as being bluish

while light with long wavelength and low frequency is

seen as reddish.

Most of nature creates a deception of blue. It can

attract mates like our national bird does. Only males

of the peacock species to be more precise . It could

be a way to tell the predators to show that they are

fatal or to simply evolve to stand out from the crowd

to appear rare. There are very few animals that are

actually blue. This would include Blue Poison Dart

Frog, peacock, Blue Coral Snake, and Blue dragon.

Strange is the human psychology that tends to love

the things which are rare. So, blue, in spite of being a

rare color in nature became the favourite color of the







Remember those retro days when we used to sit for hours

in front of TV, and wait for Tendulkar’s century shot?

From that day to these days of T-20 matches, one thing

that constantly took part in our process of growing up is

that magical box, the color TV. Let us take a glance at the

journey of color TV. Researched and penned by Sagnik


“I hate television. I hate it as much

as peanuts. But I can't stop eating


- Orson Welles, Director of

Citizen Kane.


If the living room of any household can be characterized by any two inanimate

objects it would be a sofa set and a television. No matter what

the interior decor and aesthetic of any particular living room, the interior

of the room is often built around the TV. The sofa is positioned in a way

so that its occupant gets an ideal angle to watch the screen, the cabinet

is positioned below the TV to keep all the connected accessories like a

DVD player or a PlayStation, or maybe the tube-light is installed keeping

in mind that the glare doesn’t fall on the bright LED panel. A TV set is

also an intrinsic part of the “happy family” archetype where watching a

program on it together is often shown as a shared activity that constitutes

wholesome and quality family time.

The social and cultural impact of TV, more specifically the content airing

on it, is something that also needs to be mentioned. Very often the social

norms and conventions of any society or culture are informed by the

television program that is consumed by its masses. It has brought a change

in thinking about personal and social choices, as well as brought progress

in collective thought. A perfect example of this comes from Brazil.

According to an extensive study conducted by economist Eliana La Ferrara

and her team, the spread of Brazilian soap operas (called telenovelas)

in rural areas caused a shift in fertility choices made by women living in

those areas. The telenovelas usually showed smaller families with fewer

children. This caused the women watching these shows to also want fewer

children, which can be reflected in the census surveys conducted in those

areas from the 70s to the 90s. Women were now getting pregnant less and

thus were able to exercise their autonomy more.


The importance of this one piece of technology cannot be understated, so it

is worth some time to look into how the modern color television set came to

be from its humble beginnings as a black and white box TV. A working TV was

first showcased in San Francisco in 1927 by a 21-year-old inventor, Philo Taylor

Farnsworth. He had essentially built a system that could capture moving images,

encode them into radio waves, transmit the wave and convert it back into moving

pictures on a user’s television set. We often credit John Logie Baird as being the

father of television, who had created a mechanical television system that scanned

images using a rotating disk with holes arranged in a spiral pattern back in the early

1920s. However, Farnsworth's invention, which scanned images with a beam of

electrons, is considered the direct ancestor of modern television. The first image

he transmitted on it was a simple straight line. An interesting story that is often

associated with it is that he had aimed his primitive camera at a dollar sign because

an investor had asked, "When are we going to see some dollars in this thing,



The development of the color TV started almost as soon as the first working black

and white TV had been built. The basic idea was to use three monochrome images

to produce a color image. Older televisions have the RGB (Red-Green-Blue) color

scheme while modern televisions focus on LEDs to create the image. The world’s first

color broadcast was made by Mr. Baird on February 4, 1938, sending a mechanically

scanned 120-line image from Baird's Crystal Palace studios to a projection screen

at London's Dominion Theatre. He had built the system using scanning discs at the

transmitting and receiving ends with three spirals of apertures, each spiral with

filters of a different primary color. However, color broadcasting came with its own

challenges. Transmitting a color program took up to three times as much radio

bandwidth as a black and white transmission and thus used excessive amounts of

radio spectrum. This problem was somewhat mitigated by the development of a

standard for the transmission of color content by the RCA group in the United States

of America, in which color information and brightness information were separately

encoded to reduce resolution and bandwidth. Despite those efforts, the market at

large was slow to adopt color TV and color programming as it was still too expensive

for the general public. That changed in the mid-1960s when color television sets

started selling en masse and American networks started producing shows in color.

The next step in the journey of color TV was the advent of digital television. In it, the

transmission of audio and video is by digitally processed and multiplexed signal, in

contrast to the totally analog used by analog television. That took over the world

and dominated the market for a long time until its next evolution, which is the

smart TV. The idea behind it is that it's a digital TV that runs a modern operating

system, connects to the internet, and runs applications like Netflix and Spotify.

The technological development of televisions still continues and it remains to be

seen what the next evolution of it will be. Whatever it is, one thing is for certain–

televisions are never going out of fashion.



Scan the QR code below to submit your entries.

You can send entries in more than one field.

Spread your creative wings through Yoof.

Rudra Joshi

@ the_golden_pearl_08



I’m sitting here hoping for someone to assist me in crossing the Vistasta River.

As I stare at its waters, my mind wanders and I feel light-headed.

Many people have wished to cross this river, but only the brave have succeeded.

Will someone assist me in crossing the river as I sit on the bank?

My boat is delicate, and I’m afraid to cross by myself.

Is anyone paying attention?

Who am I to say? My river has caught fire!

And I’m afraid I’ll fall into its depths.

My coat’s lining is wet in the water.

And I’m afraid I’ll fall into its depths.

My coat’s lining is wet in the water.

The Vitasta’s water is icy cold.

Everyone advises me to cross the river.

But I’m curious as to who will be waiting for me there.

Someone is looking forward to seeing me!

I’ve got to get across the river.

Why am I afraid when the Almighty is on my side?

Someone suddenly speaks.....

Krishna Saproo


Dear, Suidhaga Film

You reflect my parent’s struggle.

They had witnessed more sunrises and sunsets living the age-old paradigm of

“ideal man and woman” after marriage. Most times in imagination,we create

images of life that are dreamy and unreal fantasies.

But if even it gifts an azure sky to breathe under, there will always lay fences

with serrations on the way to cerulean waters and golden sands. They are

the woman and man who peels off the half potato for the day, storing it for

morrow and the one who returns an hour late expecting to let a door open to

another reality respectively.

They could never wish for an amble across the road called life for there had always

been the traffics that didn’t let them the footpath on the other side that

would not treat them as the hoodlum of life. They have never found themselves

catapulted beyond the confines of mundane and ordinary.

No yellow sunrise gifted them a day as glaring as gold. No orange sunset

promised to gift them a moment of considerable beauty where they would

find themselves momentarily stunned with frozen gaze.

I have watched how Maa’s red bangles jingled louder and louder till they could

dominate the sound of her screaming and energize her again with powers to

face a challenging sunrise.

And also watched, how they both were continuing to leave behind a trail of

sacrifices just as a trail of blood on the grass after a brutal homicide.

Sritapa Purkayastha

@ __sritapa__




@ rino_ft


And the mountain fell in love

Only he didn’t know

He never thought he could

He’s got a heart of stone, everybody said

He believed it too

He believed that he ain’t got no beat

How can there be?

The mountain has been called brutal and savage, all his life

He was rocky and sketchy that had fallen humans climbing

his back

So what changed?

A river came running down in the valley

Far away from the land of flowers

Spreading her fragrance into the wild

A breeze of morning mist

Changed her course for some reason

It came roaring but slowed down eventually

Seasons passed and came winter

It all started to freeze, even the river

Every time she felt cold on a cloudy day, he was wanted to

hug her

Every time she smiled under the sun, it melted his heart

and he was wanted to kiss her

But how could he?

He is a heartless brutal mountain after all

Who does not know if he has a heart

A heart that beats for the river.

Vivek Mehta




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