Estetica Magazine ASIA Edition (1/2022)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com


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<strong>ASIA</strong><br />

the Hair<strong>Magazine</strong><br />


Hair & Fashion at the<br />

Vanguard of Inclusivity<br />


Make a Name for<br />

You and Your Salon!<br />


The Most Beautiful Hair<br />

from Around the World

© 2021 Pettenon Cosmetics S.p.A. - All rights reserved

<strong>Estetica</strong> n. 1/<strong>2022</strong><br />

contents<br />



Roberto Pissimiglia<br />



Laura Castelli<br />

l.castelli@estetica.it<br />


Gary Kelly<br />

estetica.uk@lineone.net<br />



Monica Tessari<br />

m.tessari@estetica.it<br />

SALES & PR <strong>ASIA</strong>-PACIFIC<br />

Luisa Barberis<br />

LAYOUT<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />

ESPAÑA<br />

Elisabet Parra,<br />

Bel M. Dolla, Cristina Hernández<br />


Michaela Dee<br />

FRANCE<br />

Marie Coccoluto<br />

UK<br />

Gary Kelly<br />

ITALIA<br />

Lucia Preziosi,<br />

Glorianna Vaschetto<br />

USA<br />

Marie Scarano<br />


Erica Balduini, Erika Marchese,<br />

Wilma Sommariva<br />

Catwalks Spring/Summer <strong>2022</strong> 2<br />

Exhibition Wonderful Mugler 8<br />

Book Crowning Hair Glory 10<br />

Curiosity Siamese Twin-Ups 12<br />

Looks Power Lines 14<br />

Charity Barbie Extra 21<br />

Vision Colour Me Beautiful! 22<br />

Networking The Power of Networking 82<br />

Step by Step Toni&Guy 86<br />

international trends<br />

Whatever your<br />

mood, whatever<br />

the challenges life<br />

throws at you,<br />

everything is<br />

more beautiful<br />

when seen<br />

through a haze of<br />

colour!<br />

Very Peri Mania 33<br />

Versatile Styling 58<br />

The Spring/Summer<br />

<strong>2022</strong> Runways are<br />

embracing the key<br />

themes of individuality<br />

and diversity. Be<br />

yourself and shine your<br />

own light!

Yuhan Wang<br />

SPRING<br />

SUMMER<br />

<strong>2022</strong><br />

Chanel<br />

Golden Age<br />

Richmond<br />

We revert to type in difficult times, so a gold rush is triggered! It’s all about firing up<br />

the feel-good factor this Spring/Summer season - lighting the fusewire to luxury on<br />

that most glamorous of evenings. From hairdo downwards, everything sparkles ...<br />

Loewe<br />

Liberatore<br />

Laruicci<br />

Philosophy<br />

Fendi by Versace<br />

Az Factory<br />

Dundas<br />

Christian Dior<br />

Crutchley<br />

Az Factory<br />

Hobeika<br />

Laura Castelli<br />

Catwalks Photos: IMAXtree.com

Fendi<br />

Kronthaler Westwood<br />

Roberto Cavalli<br />

Kronthaler Westwood<br />

Kenneth Ize<br />

Balmain<br />

Fendi<br />

Bronx banco<br />

Tom Ford<br />

1941<br />

1960 1983<br />

2004<br />

2006<br />

Inspo & Icons<br />

The gold lamé effect<br />

has always been<br />

popular among<br />

Hollywood starlets.<br />

Still today, they go<br />

for gold on those very<br />

special occasions -<br />

trailblazed by the<br />

legendary Gina<br />

Lollobrigida in '60<br />

& Meryl Streep in '83.<br />

2009<br />

Photos celebrities: GettyImages<br />

catwalks<br />


Coperni<br />

SPRING<br />

SUMMER<br />

<strong>2022</strong><br />

Malone per Mulberryu<br />

Pangender<br />

Act<br />

Why be limited by convention? Fashion has always been at the vanguard of<br />

inclusivity - freedom both inside and out. Have fun expressing who you really are;<br />

throw open your wardrobe and throw out any preconceptions. Always with class.<br />

Tom Ford<br />

Marco Rambaldi<br />

Mark Fast<br />

Marni<br />

Malan Breton<br />

Saint Sermin<br />

4 catwalks

Saint Sernin<br />

Lanvin<br />

Crutchley<br />

Victor Glemaud<br />

Luar<br />

Hobeika<br />

Salvatore Ferragamo<br />

Kronthaler Westwood<br />

Crutchley<br />

Osman<br />

1974<br />

1977 1990 1993 2019<br />

Photos celebrities: GettyImages<br />

Inspo & Icons<br />

Gender fluidity is<br />

nothing new, especially<br />

in the world of music.<br />

'70s Glam Rock was a<br />

pioneer of courageous<br />

fashion. Then 1978<br />

saw Freddy Mercury<br />

in a brilliant jumpsuit<br />

- one step beyond the<br />

wonderful extravagances<br />

of a '74 classic vintage<br />

Elton John.<br />

Catwalks Photos: IMAXtree.com

Catwalks Photos: IMAXtree.com<br />

Loewe<br />

Marrknull<br />

Genny<br />

Louis Vuitton<br />

Mithridate<br />

Blumarine<br />

SPRING<br />

SUMMER<br />

<strong>2022</strong><br />

Coach<br />

Denim Mania<br />

Valentino<br />

Yves Saint Laurent<br />

It’s the season for everything and that includes denim, of course. The classic diktat<br />

of mix ‘n’ match still holds true, so forget matching jeans and jackets - we’ll leave<br />

them in the ‘80s! This most loved of fabrics is as comfortable and on trend as ever.<br />

1975 1986<br />

1988<br />

1989 1985<br />

Inspo & Icons<br />

Denim has a true<br />

history of tradition.<br />

It speaks a universal<br />

language that crosses<br />

generations, social<br />

class es and career<br />

choices. Whether it's<br />

for a protest or a party,<br />

it's the perfect choice<br />

in every respect.<br />

6 catwalks<br />

Photos celebrities: GettyImages

MSGM<br />

Missoni<br />

Fendi By Versace<br />

Blumarine<br />

Almeida<br />

Mark Fast<br />

Blumarine<br />

Almeida<br />

Louis Vuitton<br />

Luisa Spagnoli<br />

Philosophy<br />

Versace<br />


(left): A look from the 1997 Les Insectes<br />

collection; (right): Jerri Hall dressed in<br />

another eye-catching creation.<br />

Wonderful<br />

Mugler<br />

The French designer is the subject of a spectacular<br />

retrospective at the Musée des Arts Décoratifs in Paris.<br />

Daniela Giambrone<br />

The robot suit from 1995 - which took six months of work to create - and the iconic chimera dress from<br />

1997. These are just two of the many creations created by the French designer, who passed away<br />

last January, and hosted at the “Thierry Mugler: Couturissime” exhibition at the Musée des Arts<br />

Décoratifs in Paris. It's an opportunity to get up close and personal with of 150 pieces dating from1977<br />

to 2014 showcasing the genius of a decidedly avant-garde stylist-artist and a trend pioneer. Mugler<br />

wasn't just about fashion and perfumes, but of visions of transhumanism using unconventional materials<br />

and conceptual fashion shows, not to mention partnerships with photographers such as Helmut Newton,<br />

David LaChapelle, Guy Bourdin and artistic experiences in the field of entertainment, music & cinema.<br />

A true macrocosm of creativity.<br />

8 exhibition

(clockwise):<br />

David Bowie shooting<br />

a video for Tin Machine;<br />

Le Papillon Noir<br />

(Polly Fey) —1995;<br />

Yasmin Le Bon in the<br />

chimera dress;<br />

Linda Evangelista<br />

in George Michael's<br />

Too Funky video.

Crowning<br />

hair glory<br />

Or, how a hairstyle can go beyond the realms of<br />

beauty and become a symbol of social emancipation.<br />

Giancarlo Rapetti<br />

Published by Skira, Crowns is a project that comes after the<br />

Atropa experimental cycle, where the female form, as photographed<br />

by Miller, seems to turn into primitive sculptures.

Sandro Miller’s models for Crowns are black women with sculptural hairstyles created in the form of hair crowns<br />

and representing symbols of the emancipation of African American women. Once again, hair is the emblem of the<br />

freedom of the soul, as suggested by the book’s caption “My Hair, My Soul, My Freedom”. With a preface by actress<br />

Angela Bassett and a poem by Patricia Smith, Crowns is the latest work by Sandro Miller, an American photographer<br />

with roots in Italy and Germany. Much more than a collection of hairstyles, the book is a photographic project that<br />

documents the inspiration and inventiveness behind a true declaration of freedom - one that can be reached through<br />

means cultural memory and social resistance.<br />

book<br />


Siamese<br />

twin-ups<br />

Gerrard Gethings’ bizarre portraits may at first make<br />

us smile, but they’re though provoking too: are<br />

we really so very different from our gorgeous pets?

“The colour and texture of the<br />

clothes are just as important as the<br />

hairstyle itself - and the posture of<br />

the subject too,” says Gerrard,<br />

who has shown sensitivity as a<br />

hairstylist, as well as a photographer,<br />

in creating these portraits.<br />

Random couplings or mirrors of the soul? Gerrard Gethings opts for the second<br />

alternative in showcasing this photographic collection in which he compares humans<br />

with pets. Each portrait is surprising for the similarity between the two subjects, but<br />

it's also great fun that the photographer is able to share the irony and passion he feels<br />

in making these comparisons. “Familiarity is often there even when we’re not really<br />

aware of it,” says Gerrard. “However, when you get close and capture every detail of<br />

the soul by looking into the eyes of a dog, cat or horse, then you begin to comprehend<br />

how important and unique they really are as beings”. This was an pleasurable project<br />

which required a lot of effort, time and skill with make-up and wigs, as well as styling.<br />

After all, Gerrard is not new to fashion shoots, having been assistant to the wellknown<br />

photographer Terry O’Neill for many years.<br />

curiosity<br />


Power Lines<br />

If it’s not about the colour, then it must be all about the shape. A<br />

combination of geometry and creativity is always head- turning!<br />

Gary Kelly and Marie Scarano<br />

Lines form angles and angles create shapes. We drew on the international talent and expertise of some international<br />

stylists and colourists to show us their favourite Power Lines – fringes, bangs, partings, asymmetric cuts – a look with<br />

a sharp geometric, eye-catching edge to it!<br />


“The extreme styling is a combination of a clean cut tailoring with strong powerful outlines. Hair is given a subtle midnight blue coloured blended with<br />

handcrafted shape. These powerful angular lines reflect the new take on "natural daylight” gradients. To achieve this ultra-styling, I prepped with Oribe Imperial<br />

Blowout Transformative Styling Crème to create a full, flawless, smooth blow dry that gives styling in strength. Finished with Oribe Très Set Structure Spray, this<br />

light spray foam adds structure, density, shine and all-day memory.” Marco Chan, (Hong Kong)<br />

Hair: Marco Chan (@marcochanpro); Photo: Karl Lam; Model: Fion Hui<br />


“At Rainbow Room International we love haircuts with sharp, strong lines. We use a lot of colour in our work and pairing the colour with a haircut with<br />

precision cutting it enhances the colour, gives the look sleekness and creates even more of a statement finish. Precise bobs are a classic geometric cut but<br />

at Rainbow Room International we like to create something less simple and more edgy with our lines. With this look in particular we wanted to create a<br />

horizontal line at eye level to help draw you into the models facial features such as their eyes and cheekbones and to give the look a geometric finish that<br />

showcases our cutting skills when it comes to these shorter more precise cuts.” Dylan Brittain, Rainbow Room International (UK)<br />

Hair: Suzie McGill and Dylan Brittain, Rainbow Room International; Photo: Michael Young; Make-up: Kirsten Baillie;<br />

Stylist: Detroit Law<br />

14 looks


“At Marc Antoni we love to create strong, defiant shapes that stand out. This image was created with<br />

femininity and great strength in mind. We wanted to show that cropped styles with intricate details,<br />

sharp lines and geometric shapes can still represent beauty and create a feminine feel. The exaggerated<br />

tapered sides accentuate the models incredible bone structure and cheek bones. The style was<br />

finished off with carefully placed pieces of hair falling onto the forehead. This was to add another<br />

dimension to the look and show a playful side simultaneously.” Bruno Marc, Marc Antoni Salons &<br />

JOICO Ambassador for Europe (UK)<br />

Colour & Cut: Marc Antoni Artistic Team; Photo: Jamie Blanshard<br />


“I love the almost blue colour of a moonlit night sky around a full moon. With this collection I wanted<br />

to channel the dark hues of the night sky into a range of looks that take a darker turn, yet are glamorous<br />

and express my love for working with afro hair in all its beauty. I love braiding and in this picture the<br />

shape created by the braid is awesome and the flick of hair at the front really makes it come to life.”<br />

Anne Veck for Anne Veck Oxford (UK)<br />

Hair and Styling: Anne Veck for Anne Veck Oxford; Assisted by Sylvain Gagliardi and Samantha Golding;<br />

Make-up Amedlia Roberts; Photo: Desmond Murray<br />

trends<br />



“The power of detail and placement of the graphic disconnections frame the eye, cheekbone and jaw.<br />

Inspired by the youth culture aesthetic of making a quick, dramatic statement with their look by cutting<br />

in side panels. It’s the perfect look for the client that wants everything. Extravagant, healthy and brave,<br />

framing the face to highlight features creating a very edgy look on extremely long hair. It’s a double cut;<br />

hide the length and it’s a bob. The fractured silhouette is enhanced with sleeves of bold colour placement<br />

with an organic fluid colour palette.” Daniele de Angelis, TONI&GUY (UK)<br />

Hair: Daniele De Angelis, TONI&GUY, London; Colour: Siobhan Haug; Make-up: Monnie Kaurs;<br />

Styling: Veronika Greenhill; Photo: Kevin Luchmun<br />


“I’m really proud of this look for its combination of smoothness and angularity. Beautiful blending combines<br />

with a heavyweight feature line to create an iconic hairstyle which is both progressive and innovative.” Eason<br />

Chen @ Eros Salon (Taiwan)<br />

Hair: Eason Chen @ Eros Salon; Photo: Eva; Colour: Eva; Model: Samuel<br />

124 trends trends 125


“This image is from my collection Tokyo Love Booth. It’s a really bold, striking image that the whole collection hangs around. I’m<br />

fascinated by the Tokyo street fashion scene and how the young Japanese style themselves, blending old and new. This particular<br />

image was inspired by the ‘minka’ style roof you would see on traditional Japanese homes. They were designed like this so that when it<br />

rained, they believed the curve on the roof would send the rain or evil spirits bouncing back up to the sky. I love thinking that this hair<br />

style does the same thing!” Tim Scott-Wright (UK)<br />

Hair: Tim Scott-Wright; Photo: Michael Young; Make-up: Kirsten B @kirstenbmakeupartist;<br />

Styling: Claire Frith<br />


“I created the hair with anti-gravity texture and waves that are synonymous with the wind blowing randomly and informally on the<br />

hair. I created three bold, vibrant colours accentuated by orange. My Empress Collection was inspired by Buddha’s teaching to remain<br />

firm in the face of the eight contrasting worldly winds of prosperity, decline, disgrace, honour, praise, censure, suffering, and pleasure,<br />

that may blow into our lives from time to time - even into the life of an Empress!” Anakin Chan (USA)<br />

Hair: Anakin Chan @anakin66hairpro; Photo: Damien Carney; Fashion Director: Nikko Kefalas;<br />

Make-up: Joanne Gair @joannegair; Model: Yueyao Li @wawalyy @EMG Models<br />

looks<br />



This look is inspired by shadows; not only in the lighting but also in the individual pieces of hair, which were created with an<br />

extreme ‘shadow ombré’. The ends were lightened to a pale yellow and overlaid with high line green. Special lighting gives the hair<br />

a more florescent look. Models hair was very short so the hair you see are hairpieces using wig tape to secure . Hair was flat ironed<br />

and point cut to customize the shape.” Allen Furlan (USA)<br />

Hair: Allen Furlan; Make-up: Romelia Pelin; Photographer: John Ng<br />

“This photo was a from a collection called Discotheque, all about strong women in the clubs at night. Strong Lines, strong shapes<br />

and powerful colours. Like a streak of lightning – but in a clear blue sky!” Dana Lyseng (USA)<br />

Hair, Colour, Cut & Style: Dana Lyseng; Make-up: Mellissa Jones; Wardrobe: Dana Lyseng;<br />

Photo and Editing: Kale Freisen<br />



“Inspired by a refined rawness in the colour and hair texture. Creating a combination<br />

of warm golds, light pinks and peach to accentuate the disconnection in the fringe<br />

and lengths. Disconnected harmony in colour and cut. The image gives a bohemian<br />

inspiration in a story told by the raw beauty of each model.” Timothy Switzer (USA)<br />

Hair & Colour: Timothy Switzer; Photo: Kale Friesen; Make-up: Timothy Switzer;<br />

Products: Goldwell<br />


“Our classic signature looks are seen in on our walls @industryhair. These classic looks stem from the iconic<br />

“bob”, “one length” and the modern “pixie”. They are progressions from our beauty school days that clearly<br />

are timeless looks that will be forever in fashion and forever evolve. Creating these looks was important to us.<br />

We wanted to share our gratitude to where we came from. We were stylist and now educators as well and<br />

share the love for our craft to others looking for inspiration. We love to show beautiful shapes accented with<br />

beautiful colours and allow the image to create our story.” David & Marilyn Vendittelli (USA)<br />

Hair Colour: David Vendittelli; Hair Cut/Style: Marilyn Vendittelli; Make-up: Meghan Bell; Photo: Kale Friessen;<br />

Salon INdustry Hair and Esthetics Ontario Canada; Color Products: Goldwell Elumen; Styling Products: KMS<br />

Moist Repair Revival Cream, Shine Spray<br />

124 trends trends 125

Barbie Extra<br />

An icon of style ‘par excellence’, Barbie is up for auction<br />

with five extraordinary looks by Alfaparf Milano. Lucia Preziosi<br />

Multicoloured and extravagant, they strut their stuff on the streets of Milan. They might appear as modern-day<br />

influencers, but their true goal is to raise funds for Dynamo Camp. In order to do so, these 5 Barbie fashionistas from<br />

the Extra range had a complete hair makeover, thanks to Alfaparf Milano hairstylists - Mimmo Laserra, Lorenzo<br />

Marchelle, Luigi Martini, Gianni Rando and Emanuele Vona - thus becoming unique collector’s pieces. The five dolls<br />

went up for auction on Charity Stars Italia and all the proceeds were donated to Dynamo Camp, the non-profit<br />

organisation that supports children suffering from serious or chronic diseases.<br />

Hair: Emanuele Vona<br />

Hair: Mimmo Laserra<br />

Hair: Lorenzo Marchelle<br />

Hair: Gianni Rando<br />

For the fourth<br />

consecutive year,<br />

Alfaparf Milano renews<br />

its commitment to<br />

Dynamo Camp and<br />

chooses Barbie as its<br />

exclusive fashion icon!<br />

Hair: Luigi Martini<br />

charity<br />


Smooth, blonde and stunningly<br />

finished from root to tip.<br />

Sometimes, simple is nothing<br />

less than amazing.<br />

(left) Hair: Alexander Dinter,<br />

Creative Director La Biosthétique<br />

(right) Hair: Esther de la Fuente<br />

@delafuentegarciaesther<br />

Photo: David Arnal<br />

Make-up: Jose Luis Blasco<br />

Styling: Visori @<br />

visorifashionartstudio<br />

Colour Me<br />


“It’s the minor<br />

details that can<br />

turn traditional<br />

into totally edgy”<br />

vision<br />


24 vision<br />

“Swirling into a<br />

dynamic shape<br />

that we’d never<br />

dare to define”

Like a circle in a spiral; never ending in<br />

making colour part of the unconventional.<br />

(left) Hair: Maggie Semaan @ Haus of Rtists<br />

Photo: Hussain Jian<br />

Make-up: Ria Jaini<br />

Styling: Amato Couture Dubai<br />

Products: Balmain Hair Couture Middle East<br />

(right) Hair: Anakin Chan<br />

Photo: Damien Carney<br />

Make-up: Joanne Gair<br />

Styling: Nikko Kefalas

Take a dream and transform<br />

it into your own reality.<br />

It’s the moment to travel<br />

full-speed ahead on you hair<br />

journey. What’s stopping you!?<br />

(left) Hair: Cos Sakkas, Global<br />

Creative Director Toni&Guy<br />

(right) Hair: Nikita Fisher@<br />

Palmer Fisher<br />

Photo: Katherine Boyle<br />

Make-up: Oliva Moss@<br />


“Sumptuous<br />

folds of falling<br />

satin... that’s<br />

just the hair!”<br />

vision<br />


28 vision<br />

“Choose your tribe, make<br />

your creative mark; never,<br />

ever look back”

We’ve all heard of body armour - here’s an<br />

example in ‘feminine’ form. But hair<br />

armour? That’s a new one, even on us!<br />

(left) Hair: Jonathan Fisher @ Palmer Fisher<br />

Photo: Katherine Boyle<br />

Make-up: Oliva Moss@glossybymossy<br />

(right) Hair: Rafael Bueno Peluqueros<br />

Photo: Alberto Zaldivar<br />

Make-up: Lulú Pérez<br />

Styling: Julián @jeatelier<br />

Products: Revlon Professional, Elegance<br />

Hair Extensions

Voilet has taken the fashion<br />

world by storm, ever since<br />

Very Peri was announced as the<br />

Pantone Colour of the Year.<br />

(left) Hair: Italian Style<br />

International Framesi<br />

Photo: Karel Losenicky<br />

Make-up: Silvia Dell’Orto,<br />

Giuseppe Giarratana<br />

(right) Hair: Vita Hair Design<br />

Photo: Suyu<br />

Make-up: Wu Yi Xi,Mina Yen<br />

Styling: Vita Chang

“Hair as a juicy<br />

fruit cocktail of<br />

pastel candies”<br />

vision<br />


MODA<br />

INT’L<br />

VERY<br />

PERI<br />

MANIA!<br />

Versatile<br />

Styling<br />


VERY<br />

PERI<br />

MANIA<br />

Fashion Photos: Imax.tree<br />

It is the colour of the season! Encompassing the qualities of blues, yet at the same time possessing a violet-red<br />

undertone Very Peri “displays a spritely, joyous attitude and dynamic presence that encourages courageous<br />

creativity and imaginative expression”. For hair colourists, it's the dream ticket! Violet has in recent months<br />

been a hugely popular colour choice for salon clients who are craving a strong hair statement; and it doesn't<br />

end there as we've seen the catwalks follow suit, with both couture and accessories embracing the shade.<br />

È il colore della stagione! Racchiude le qualità del blu, ma allo stesso tempo presenta delle sfumature rossoviola:<br />

Very Peri “mostra un atteggiamento vivace e gioioso e una presenza dinamica che incoraggia la<br />

creatività e la forza dell’immaginazione”. Dream-ticket per i coloristi, è stato molto popolare negli ultimi mesi<br />

tra i clienti dei saloni che desiderano un look con forte affermazione di sé; anche le sfilate si innamorano del<br />

colore Pantone dell’anno, che vogliono per abiti e accessori.<br />

Das ist die Farbe der Saison! Dieses Blau, das gleichzeitig einen violett-roten Unterton besitzt, namens Very<br />

Peri ist Sinnbild „einer lebhaften, fröhlichen Gesinnung und dynamischen Präsenz, die mutige Kreativität<br />

und phantasievollen Ausdruck fördert“. Ein Traumticket für jeden Haarkoloristen! Violett war in den letzten<br />

Monaten eine äußerst beliebte Farbwahl für Salonkunden, die sich nach einem starken Statement in Sachen<br />

Haarfarbe sehnten. Und bei den Haaren bleibt es nicht, wie wir auf den Laufstegen gesehen haben. Dieser Ton<br />

inspiriert auch die Welt der Mode und Accessoires.<br />

C'est la couleur de la saison ! Elle englobe toutes les nuances de bleu, et, en même temps, décline des tonalités<br />

rouge-violet : Very Peri "invite à une attitude vive et joyeuse. Une présence dynamique qui encourage la<br />

créativité et le pouvoir de l'imagination". Dream-ticket pour les coloristes a été extrêmement populaire ces<br />

derniers mois auprès des clients des salons qui veulent un look affirmé. Les défilés de mode tombent eux aussi<br />

sous le charme de la couleur Pantone de l'année qui se distillent entre vêtements et accessoires.<br />

¡Es el color de la temporada! Abarca las cualidades del azul, pero al mismo tiempo con un trasfondo rojo<br />

violeta. Very Peri “muestra una actitud vivaz y alegre y una presencia dinámica que fomenta la creatividad<br />

valiente y la expresión imaginativa”. ¡Para los coloristas, es la propuesta soñada! En los últimos meses, el<br />

violeta ha sido una opción de color muy popular entre los clientes de salón que anhelan un cabello con gran<br />

personalidad. Los desfiles de moda también se han enamorado del color Pantone del año, que utilizan en la<br />

ropa y los complementos.

Hair: Compagnia della Bellezza

Hair: Andrew Smith<br />

Photo: Richard Miles<br />

Make-up: Louise Lerego<br />

Styling: Magdalena Jacobs

Valentino<br />

Hair: Nicolas Goncalves<br />

Colour: Chloe Benon<br />

Photo: Aurore D<br />

Make-up: Farah Maquillage<br />

Products: Eugene Perma<br />


VERY<br />

PERI<br />

MANIA!<br />

pantone<br />

Ermanno Scervino<br />

Diamonique<br />

Prai<br />

Very Peri absorbs the<br />

violet-end of the colour<br />

spectrum in its entirety;<br />

fashion accessories are no<br />

exception to the rule!<br />

Yves Saint Laurent<br />

Ermanno Scervino<br />

Ermanno Scervino<br />

Tods<br />


Lanvin<br />

Lanvin<br />

Versace<br />

Laura Biagiotti

Tiffany Brown<br />

Ermanno Scervino

Art Direction: Genny D’Auria<br />

for Officina Essenziale<br />

@Farmaca International<br />

Hair: Modidimoda GD<br />

Photo: Mauro Mancioppi<br />

Make-up: Eva Vecchione

Hair: Maggie Semaan<br />

@Haus of Rtists<br />

Photo: Hussain Jian<br />

Make-up: Ria Jaini

Hair: Emmanuel Esteban<br />

@Salon Sloane<br />

Photo: Bartlomiej Stawszoski<br />

Make-up: Paulina Siembor<br />

Think lavender purple meets periwinkle blue;<br />

then go to extremes & dictate your hair destiny.

Creative Direction & Hair:<br />

Antoinette Beenders<br />

Photo: Andrew Yee<br />

Make-up: Walter Obal<br />

Styling: Anna Katsanis<br />

& Shari Anlauf<br />

Products: Aveda

Hair: Petra Měchurová<br />

Photo: Vojtěch Veškrna<br />

Make-up: Hristina Georgievsky<br />

Styling: Tereza Rozalie Kladošová

Creative Direction: Eric Maurice<br />

Hair: Amandine Zachary<br />

& Elisa Belmonte<br />

Photo: Pascal Latil<br />

Make-up: Stéphanie Joffroy<br />

Styling: Antonio Ortega

Hair: Roberto Dallo<br />

Photo: Estudio Kentaro<br />

Make-up: Leyre Gutierrez<br />

Styling: Francisco Javier Mora<br />

Products: Revlon Professional





THE TONE.<br />

Hair & Styling: Christian Ríos/Photo: Esteban Roca<br />

Make-up: Gloss Make-up<br />

Hair & Photo: Jose Urrutia/Make-up: Anabel Larrauri<br />

Styling: Candy Mott<br />

Art Direction: Lorenzo Marchelle<br />

& Gianni Rando @Alfaparf Milano<br />

Photo: Vanessa Polignano<br />

Make-up: Rossella Pisani<br />

Styling: Paola Gangemi

VERY<br />

PERI<br />

MANIA!<br />

Jamiesterndesign<br />

Fashion East<br />


fridaosorno.interiorismo<br />

Hair & Styling: Anna Barroca<br />

Photo: David Arnal<br />

Make-up: Anna González<br />

Cool interiors.<br />

Could violet<br />

really be the new<br />

white? Let colour<br />

flood in and<br />

it’ll provide the<br />

perfect backdrop<br />

to making your<br />

ultimate design<br />

fantasies a reality.

David Koma<br />


Hair: Angelo Seminara,<br />

Goldwell Global Ambassador<br />

Colour: A. Seminara<br />

& Takashi Kurokawa<br />

Photo: Txema Yeste<br />

Make-up: Daniel Kolaric<br />

Products: Goldwell

Can you ever really outshine stunning blonde<br />

hair? Yes you can! Just turn it into an accessory!<br />

Lady Gaga/Photo Gettyimages





Valentino<br />

Hair: Nicolas Goncalves/Colour: Chloe Benon/Photo: Aurore D<br />

Make-up: Farah Maquillage/Products: Eugene Perma Professionnel<br />

Hair & Styling: Krisztina Keresztes/Photo: Adrian Zaharia<br />

Make-up: Daniela Moga/Products: Revlon Professional

Hair: Oleksandr Shevchenko<br />

@Long&Short beauty salon<br />

Photo: Stanislav Istratov<br />

Make-up: Anna Voevodina

VERY<br />

PERI<br />

MANIA!<br />

federica.anita_hairstylist<br />

untamedistinct<br />

ajcpr<br />

evilhair_<br />

#veryperi<strong>2022</strong><br />

lallafiorillo<br />

It’s been flooding<br />

social media in<br />

an exquisite tidal<br />

wave of beautiful<br />

colour: Instagram<br />

has taken on<br />

a whole new,<br />

adorable identity.<br />

teaganburnsart<br />

guidopalau<br />

daneva_salons<br />

marselapupa<br />


Hair: Mayte Garrote<br />

@Different Estilistas<br />

Photo: David Arnal<br />

Make-up: José Luis Blasco<br />

Styling: Eunnis Mesa

Hair: Carlos Alvarez,<br />

NAHA 22 Haircolor Finalist<br />

Courtesy of Professional<br />

Beauty Association

Hair: Esther de la Fuente<br />

Photo: David Arnal<br />

Make-up: José Luis Blasco<br />

Styling: Visori

Hair: Geoffrey Tentillier, Alexandra Dieu & Florent Debruxelles @Vog Groupe<br />

Photo: Pawel Wylag/Make-up: Izabela Szelagowska/Styling: Paulina Gzik<br />

Art Direction: Jean-Marie & Stessie Contreras<br />

Hair: J. & S. Contreras, C. Demade, S. Richard, S. Elbachir<br />

Photo & Make-up: William Cerf<br />

Versatile Styling<br />

When one look is simply not enough! Well why should it be? Life is a journey through intriguing<br />

experiences and exciting adventures - each requiring its own hair transformation!<br />

Perché accontentarsi di un unico look? La vita è un viaggio attraverso mille esperienze e continue avventure, ognuna<br />

delle quali esige la propria trasformazione capelli! Un solo taglio, infinite possibilità!<br />

Wenn ein Look einfach nicht genug ist! Nun, warum das so ist? Weil das Leben eine Reise ist, mit faszinierenden<br />

Erfahrungen und Abenteuern – und stets neuer Haar-Transformation!<br />

Pourquoi se limiter à un seul look ? La vie est un voyage à travers mille expériences et mille aventures, dont chacune<br />

d'elle nécessite sa propre transformation capillaire ! Une coupe, des possibilités infinies !<br />

¿Por qué conformarse con un solo look? ¡La vida es un viaje a través de mil experiencias y aventuras continuas, cada una<br />

de ellas requiere su propia transformación del cabello! ¡Un corte, infinitas posibilidades!

Hair: Robby Osselaer @Bobhead<br />

Photo: Richard Monsieurs<br />

Make-up: Tom van de Walle<br />

Styling: Sofie Schrauwen<br />

Products: Joico

Hair: David Corbett<br />

Photo: Michael Young<br />

Make-up: Natasha De Cazalet

Art Direction: Fabien Provost @JLD<br />

Photo: Vivienne Balla<br />

Make-up: Amélie Moutia<br />

Styling: Charlotte Neuwels

Versatile Styling<br />

Hair: Tom Smith<br />

Photo: Chris Bulezuik<br />

Make-up: Grace Hayward<br />

Styling: Rubina Marchiori<br />

Tousled hair<br />

has a style of its<br />

own; add copper<br />

and you have<br />

the ULTIMATE<br />


Hair: Now Progressional Team<br />

Photo: Azzurra Picardi<br />

Make-up: Markus Theisen<br />

Styling: Romina Power<br />

Products: Alfaparf Milano

Art Direction: Fabien Provost<br />

@L’Atelier Intermède<br />

Photo: Thomas Tardivo<br />

Make-up: Natacha Maillard<br />

Styling: Virginie Fauconnier<br />

Products: L’Oréal Professionnel

Versatile Styling<br />

Hair: Francesco Arancio/Photo: Carlo Butera<br />

Make-up: Maria Luisa Daidone/Styling: Davorin Cordone<br />

Flawless skin, impeccable hair.<br />


to turn heads and set the world on fire<br />

Hair: Alexander Dinter,<br />

La Biosthétique International<br />

Creative Director

Art Direction & Photo:<br />

Stéphane Gagnard @Eric Zemmour<br />

Make-up: Laurie Feligioni<br />

Styling: Katie Jacobson<br />

Products: L’Oréal Professionnel,<br />

Babyliss Pro & Mizutani Scissors

Hair: Toni&Guy<br />

International Artistic Team<br />

Photo: Jack Eames<br />

Make-up: Lan Nguyen-Grealis<br />

Styling: Veronika Greenhill

Hair: Luigi Martini @Lisap Milano<br />

Photo: Mauro Mancioppi<br />

Make-up: Raffaella Tabanelli<br />

Styling: Luca Termine

Versatile Styling<br />

Hair: Geoffrey Tentillier @Vog Groupe/Photo: Pawel Wylag<br />

Make-up: Izabela Szelagowska/Styling: Joanna Wolff<br />

Why be unique when<br />

you can be uniquely<br />

versatile? Do another<br />


and you’ll love it even<br />

more the second time!<br />

Hair & Styling: Christian Ríos<br />

Photo: Esteban Roca<br />

Make-up: Gloss Make Up

Art Direction & Hair:<br />

Claude Tarantino<br />

Photo: Jules Egger<br />

Products: L’Oréal Professionnel<br />

& Mizutani Scissors

Art Direction: Laurent Voisinet<br />

& Pascal Latil<br />

Hair: Laurent, Carole & Manon Voisinet<br />

Photo: Pascal Latil<br />

Make-up: Mariana Miteva<br />

Styling: Véronique Suchet

Versatile Styling<br />

Hair: Elise Antoine<br />

Photo: Pawel Wylag<br />

Make-up: Izabela Szelagowska<br />

Styling: Joanna Wolff<br />

Be it night or day, don’t<br />

underestimate the allure<br />

of individuality. TAKE TWO<br />

and the intrigue is multiplied,<br />

but never diluted.

Art Direction: Tom Connell @Davines<br />

Colour: Ashleigh Hodges<br />

Photo: Jon Gorrigan<br />

Styling: Rubina Marchiori



A new digital way to enhance<br />

international business is<br />

now available!<br />

An editorial and digital<br />

service supporting hair & beauty<br />

product manufacturers entering<br />

new international markets.<br />



The Power of<br />

Networking<br />

Networking is an essential part of growing your<br />

career, your profile and yourself. Whether it’s attending<br />

events, working on shoots and shows or working in your<br />

local community.<br />

There’s no doubt that in hairdressing, you have many strings to your bow when it comes to moving you<br />

career on to the next level. It goes without saying that a big part of that is about commitment to the<br />

craft, practical training and, of course, gaining the necessary experience at salon level. After a while,<br />

however, there is a risk that the salon environment can leave you feeling a little detached from the bigger<br />

hairdressing picture - especially if you’re not particularly active on social media at a professional or<br />

creative level. That’s where Networking comes into the picture – and it’s not just all about Instagram and<br />

TikTok! There are many ways you can network that are beneficial to you, your colleagues and, of course,<br />

your clients. We invited 4 industry experts to talk about some ways in which you can very easily broaden<br />

your hair horizons through networking:<br />


William Zeqiri, Fresha CEO and Founder<br />

“Outside of marketing campaigns, use data to promote special events such as a new service launch, a charity<br />

fundraiser or a VIP event for loyal customers. Expand your network by organising bring-your-friend/colleague/<br />

family events. Salons could also link initiatives to high profile events such as Pride Month, Black History Month,<br />

or International Women’s Day.<br />

"Collaborate with synergic local businesses on combined initiatives, such as a bridal event with a bridal boutique,<br />

or a makeover event with a beauty salon or nail bar. These not only build your network and foster community<br />

relations, they also get more people through the door. Fresha helps salons by collecting valuable data, so they<br />

can analyse client activity including appointment frequency, and the services and products they enjoy. Fresha’s<br />

marketing tools ensure salons stay in regular contact and tailor their messaging based on the client’s appointment<br />

history, as well as running campaigns and promotions.<br />

The consumer-facing part of Fresha, Fresha Marketplace, is a sophisticated search engine that consumers use to<br />

find salons in their area. This generates new clients and helps salons build their customer network. Fresha has<br />

processed over 450 million appointments to date.<br />

My top tips for using your system to its full advantage would be to collect good data to build and use information<br />

that enhances the client experience, promotes your business and fosters meaningful local networks; use Fresha’s<br />

Blast Campaigns and auto-campaigns to promote your latest news, offers and events, along with<br />

Fresha Reports to look at what’s happening in your business; use this information to launch<br />

specific campaigns. Also, build your Fresha Marketplace profile, activate Reserve with<br />

Google and set up Facebook and Instagram booking integrations from within the Fresha<br />

platform, as these will raise your local profile and generate bookings."<br />

Join Fresha free and start building your business at https://www.fresha.com/for-business


Akin Konizi, International Creative Director, HOB Academy<br />

“Networking is very important to our industry and I don’t just mean social media – it’s getting people together in one room.<br />

Personal interaction is fundamental to our industry. Events are where the masters rub shoulders with apprentices and salon<br />

stylists and colourists from across the country. These conversations are necessary to show what is possible within your career to be<br />

aspirational to the young and for ideas to be progressed and developed. Hairdressers are very sociable people; they need to feel a<br />

part of a large family as opposed to just their salon or salon group. They need to know that potentially there is a network of advice<br />

and options for future careers. With the recent events with Covid, it’s impacted the interaction within our industry and as a result<br />

of that, creativity and an enthusiasm seems to have suffered. Our events are the melting pot for all future ideas and innovations.<br />

It’s also what makes the hair industry so special that it doesn’t matter who you work for, everyone supports each other.”<br />

networking<br />



Bruno Giamattei, Bruno Marc and Joico Ambassador for Europe, UK & Ireland<br />

“We were looking to change product company and looking for new opportunities. Our wholesaler, Laceys suggested that we try<br />

Joico and gave us some products to try and we were blown away. One of the first products we tried was Blonde Life Bleach and we<br />

couldn’t believe the results and the fabulous condition the hair was left in after lightening. We then met the team and realised that<br />

we could work well with them and that was it. It’s been almost four years and it’s been a great journey. As hairdressers, networking<br />

is something we do naturally. We’ve worked throughout Europe with Joico from our first show in Poland to a more recent<br />

show in Norway, and that’s given us an opportunity to reach new audiences. In the UK I represent Joico at many events and I’ve<br />

found through my role as their Ambassador that people love to chat, ask questions, and want to know your opinion.<br />

Never be afraid to speak to someone or ask them a question. Working on shows and shoots is very much a team effort and if I get<br />

the opportunity to work with someone new, I always work on building the relationship to get the best from them. Keep your eyes<br />

and ears open, if you see someone’s work that you like – let them know, it’s never been easier to contact someone than it is today.<br />

Instagram’s a great tool for sourcing models, make-up artists, photographers, and stylists – find people you like and make contact.<br />

Most importantly, treat others as you would like to be treated and be interested in what’s going on and the individual’s role in<br />

the shoot. Make a great first impression and don’t forget to stay in touch afterwards – social media is a great tool for this and a<br />

fabulous way to build up your network.”


Cos Sakkas, International Artistic Director and Head of Education, TONI&GUY<br />

“We launched our TONI&GUY Digital Academy in 2020 but it had been something that was in the pipeline for a while. However,<br />

lockdowns and the pandemic meant we had the opportunity to launch it earlier than we would have done. As face-to-face education<br />

ground to a halt around the world, the Digital Academy ensured hairdressers everywhere had access to first-class training<br />

whatever their pandemic situation. Now, we have more than 300 educational hair technique videos, plus global live webinars every<br />

month by some of our most creative and technical stylists and educators. During the past two years the whole world has moved<br />

online. While lockdown kept us apart in real life, the online world has actually brought us closer together. Training online wasn’t<br />

particularly popular in our industry prior to 2020, but it has taught us that while nothing will replace real-life education, coming<br />

together as a community online means you can keep your skill set high, learn new techniques and styles and interact with hairdressers<br />

who are in the same situation as you are. Digital education is a great networking tool – you are part of a community who<br />

supports one another, you can share ideas and meet people you wouldn’t necessarily meet. It’s a great way to build a new network<br />

of creatives that you can work together on shoots and collaborate with on ideas.”<br />

Find out more at https://education.toniandguy.com<br />

networking<br />


TONI&GUY<br />

Hair by Jon Wilsdon, TONI&GUY<br />

Colour: Francesco Fontana, TONI&GUY

2<br />

COLOUR<br />

1<br />

4<br />

5<br />

1<br />

CUT<br />

2<br />

3<br />

6<br />

4<br />

6<br />

3<br />

9<br />

5<br />

COLOUR 1. Take a triangular<br />

parting as shown in the image. Start<br />

your colour application working<br />

from the back of the radial.<br />

2. Use a velvet brown in a shadow<br />

root technique working a pastel pink<br />

shade to the mid lengths and ends.<br />

3. This is then repeated on the<br />

other side.<br />

4. The section at the side is worked<br />

with the same method as the back,<br />

ensuring a nice clean application.<br />

5. This is repeated on the opposite<br />

side.<br />

6. Pre-lift the top triangle section<br />

to ensure maximum high resolution<br />

of tones. Then apply the same root<br />

shadow technique working with an<br />

alternating zig zag parting.<br />

CUT 1. Take a centre profile<br />

parting starting at the centre of<br />

the forehead and ending at the<br />

centre of the nape. A horizontal<br />

section is then taken from the<br />

occipital bone, towards the hair<br />

line and subdivide the nape area.<br />

Then, take a curve section from<br />

the lower recession towards the<br />

occipital bone to create a ‘v shape’<br />

at the back.<br />

2. Cut the base line straight.<br />

Then, move upwards with<br />

horizontal sections working each<br />

section at 45 degrees in order to<br />

build up weight.<br />

3. Dry off the nape area and<br />

begin a scissor-over-comb cutting<br />

technique to create a shape with<br />

stacked out silhouette that is<br />

shorter and tighter around the<br />

perimeter outline and longer<br />

towards the top.<br />

4. Take diagonal sections from<br />

the front and work towards the<br />

back of the head with a low<br />

elevation. Cut in a direction that<br />

is short at the front and longer<br />

towards the back. Repeat this<br />

method on the opposite side.<br />

5. Starting at the back of the head<br />

and moving towards the front,<br />

take horizontal sections, elevate<br />

the hair at 90 degrees and cut<br />

square. Once you reach the radial,<br />

the following sections are<br />

over-directed towards the radial.<br />

6. From the crown, comb the hair<br />

down into a natural fall and use<br />

a slice cutting technique to<br />

eliminate the excess length and<br />

create transparency towards the<br />

perimeter outline.<br />

step by step<br />


The World’s Leading<br />

Trade Beauty<br />

Network<br />

• 17 editions:<br />

7 in-house + 10 licensed<br />

• Over 176,000 copies<br />

of each issue distributed in<br />

over 60 countries worldwide<br />

• More than 800k fans/followers<br />

worldwide<br />

• 20 online platforms<br />

and much, much more...<br />

Follow us on:<br />

Free for iPad<br />

For further information please contact:<br />

Edizioni Esav<br />

Via Cavour, 50 - 10123 Torino (Italy)<br />

Tel.: +39 011 83921111 - Fax: +39 011 8125661<br />

w w w . e s t e t i c a m a g a z i n e . n e t<br />

on AppStore

Fancy Cool:<br />

Discover Yourself!<br />

The launch of Goldwell Newance<br />

by Topchic Fashion hair colour<br />

coincides with the introduction<br />

of the beautiful Japan Collection<br />

for SS<strong>2022</strong> created by BLANCO,<br />

a well known salon in Japan.<br />

G<br />

oldwell Asia’s regional<br />

artist Chika Isaji<br />

introduces the Spring/<br />

Summer <strong>2022</strong> Japan<br />

Collection with the<br />

concept of ‘Fancy Cool<br />

- Discover Yourself ’.<br />


As we begin to step out of the<br />

restraints we’ve all been enduring,<br />

we can begin to enjoy flexibility in<br />

how we choose to live our lives,<br />

especially in how we look - we can<br />

The three looks powered by Goldwell's Japanese Collection for Spring/Summer <strong>2022</strong>, with colour created using Newance by Topchic Fashion from<br />

Goldwell. (left to right): Edgy Bob, Sassy & Short and Contrasting Lengths.

The three Japanese<br />

models who have<br />

discovered their own<br />

‘new self’ crowned<br />

with new hair colours<br />

using Newance by<br />

Topchic Fashion.<br />

all discover a ‘new you’.<br />

The Japan Collection inspired<br />

us to do exactly that - not only<br />

encompassing stunning hair<br />

colour and styling, but also<br />

make-up* and fashion.<br />

To showcase this holistic beauty<br />

proposal from Japan, we present<br />

three Japanese models who have<br />

discovered their own 'new self ’<br />

crowned with new hair colours<br />

using Newance by Topchic Fashion.<br />


Hair Design: Model Hashiguchisan<br />

has a boyish and cool image<br />

with her boyish short hair. Pink/<br />

violet was added to her curledup<br />

hair tips to add a cute touch.<br />

The pink violet colour made<br />

her hair tips look shinier.<br />

Make-up: Natural makeup<br />

enhances her good complexion,<br />

with purple that matches her hair<br />

colour and putting nude-pink<br />

eyeliner on the outer corner for<br />

an extra-stylish touch.<br />

Fashion: Ultra-light, translucent<br />

fabrics are chosen to express<br />

lightness and to flutter in the wind.<br />

EDGY BOB<br />

Hair Design: Shiina-san’s straight<br />

cut lines create a cool and edgy<br />

image, while her short fringe<br />

and eyebrows add a cute touch.<br />

The overall hair colour is a<br />

blue tone. Different colours are<br />

applied for the over section<br />

(untreated hair) and the under<br />

section (pre-lightened hair).<br />

Make-up: Shiina-san’s eye makeup<br />

is the key as she has a short<br />

fringe. One important point is<br />

to draw eyeliner only on the<br />

inner and outer corners of eyes<br />

to make a cool look.<br />

Fashion: As Shiina-san has a<br />

subtly cool hair colour, choosing<br />

a natural shade such as white<br />

for her top, ensures there is no<br />

distraction from the hair.<br />


Hair Design: Miura-san’s hairstyle<br />

has contrasting highlights.<br />

Her fringe has been cut shorter<br />

for a younger appearance.<br />

While maintaining weight of the<br />

hair, layers around her face help<br />

create movement. The yellow<br />

matte base colour suits Asian skin.<br />

After pre-lightening the highlights,<br />

an ash tone was applied to<br />

remove the red undertone.<br />

Newance by Topchic Fashion<br />

from Goldwell<br />

A new hair colour category designed to deliver the<br />

perfect blend of shine and smokiness for Asian hair<br />

tones and complexions. With an expansive colour<br />

palette that includes 44 fashionable shades covering<br />

a full spectrum from warm to cool with smoky ontrend<br />

direction — plus dedicated lifting shades and<br />

control shades in red, green, blue and violet - Newance<br />

Fashion allows for the creation of an endless array<br />

of lighter, cooler or smokier finishes and hues.<br />

It harnesses original Japanese formulas and ingredients<br />

and marries those with Goldwell’s high-performance<br />

colour technology, delivering brighter, richer results<br />

via a sophisticated, modern new colour range. Infused<br />

with nourishing and ultra-moisturizing Camellia Seed<br />

Oil, the rich, creamy, low ammonia formula protects<br />

hair fibres and creates softer, smoother strands while<br />

delivering lighter, cooler, more transparent results.<br />

The “olive greige” colour blends<br />

beautifully well with Miura-san’s<br />

skin tone.<br />

Make-up: To express softness,<br />

a blush is applied on the upper<br />

cheek. The triangular zone under<br />

her eyes is filled with orangish<br />

shadow, while a low light is<br />

applied to the lips to make them<br />

look fuller.<br />

Fashion: Fresh, spring-like colours<br />

such as pale green & pink help to<br />

lighten up the overall appearance to<br />

prevent it from looking too heavy.<br />

*Collaboration with KATE TOKYO<br />

www.nomorerules.net<br />

Freedom to choose:<br />

how we live our lives;<br />

how we want to look!<br />

colour<br />




PARIS SEPT 10 - 12 <strong>2022</strong><br />


IN PARIS<br />




Register Online at www.omchairworld.com

Advertorial<br />

The post-Covid world has gifted<br />

our industry some unexpected<br />

opportunities, as investment in hair<br />

and beauty treatments soars.<br />

The Art of<br />

Relaxation<br />

ith clients looking to invest<br />

more in their health and<br />

well-being, salons can respond<br />

to the demand for new hair and<br />

beauty experiences and accelerate<br />

their business recovery in the<br />

process. “Clients visit the salon<br />

for relaxation and indulgence,<br />

not just great hair,” says Takara<br />

Belmont’s National Sales Manager<br />

Katie Wrighton.<br />



Capitalising on this means<br />

considering new service<br />

opportunities but transforming<br />

the ordinary into the extraordinary<br />

might be easier than you think.<br />

“See salon equipment as a means<br />

of elevating customer experiences,<br />

delivering heightened sensations<br />

of luxury, and creating new feelings<br />

and emotions, rather than a<br />

functional necessity,” says Katie.<br />



Spa Mist II is a perfect example<br />

of how this works in practice.<br />

Scientifically proven to enhance<br />

treatment results for healthier hair<br />

from the inside out, this compact<br />

mobile processor transforms<br />

everyday services into spa-style<br />

See salon equipment as a means of<br />

elevating customer experiences, delivering<br />

heightened sensations of luxury, and<br />

creating new feelings and emotions,<br />

rather than a functional necessity.<br />

experiences. Opening cuticle<br />

layers at 30˚- 40˚, nourishing<br />

treatment ingredients permeate<br />

deep into the hair without<br />

dilution. The cool down feature<br />

then closes the cuticle layers to<br />

lock the treatment in for hair that<br />

literally shines with health.<br />

“One unit can serve several styling<br />

or backwash stations, so it’s<br />

economical and versatile,” continues<br />

Katie. “A special hand-spa<br />

attachment also allows salons to<br />

introduce hand conditioning<br />

treatments, and it’s effective on<br />

chemical processes such as perms,<br />

where ingredients are sealed into<br />

the hair for enhanced results.”<br />

As the perfect companion to<br />

Takara Belmont’s flagship shampoo<br />

system, the Yume DX, Spa Mist II<br />

can be used independently to<br />

expand service and income<br />

opportunities or combined with<br />

Yume DX to offer clients even<br />

more refinement. “Clients will<br />

experience pure relaxation in<br />

every shampoo or treatment, as<br />

Spa Mist II brings a soothing,<br />

atmospheric dimension that<br />

transports your clients to a haven<br />

of calm,” concludes Katie.<br />

* For salons looking for an affordable, tax efficient way to<br />

own this equipment, Spa Mist II is available to Lease<br />

Purchase from just £12.03 and Yume DX from £43.82<br />

per week from your local Takara Belmont distributor<br />

Discover Spa Mist II and Yume DX at<br />

www.takarahairdressing.co.uk<br />

equipment<br />


Eliminate free radicals and<br />

greatly improve hair health with<br />

these Vitamin-enriched products<br />

from Angel en Provence.<br />

Inca Inchi Oil<br />

Inca Inchi oil is rich in omega<br />

3 6 and 9, including alphalinolenic<br />

and linoleic acids,<br />

essential fatty acids,<br />

tocopherol (vitamin E) and<br />

polyphenols. This oil has<br />

antioxidant properties which<br />

helps eliminate free radicals, which<br />

are elements that cause aging of the<br />

skin and scalp. Thanks to its rich<br />

composition Inca Inchi is known as<br />

the king of longevity oil.<br />


The shampoo contains Inca Inchi<br />

vegetable oil and is rich in Omega-3<br />

6 and 9 alpha and alpha-linolenic<br />

& linoleic acids and essential<br />

fatty acids. Its antioxidant properties<br />

are beneficial in eliminating free<br />

radicals and minor impurities in<br />

order to improve the health of the<br />

scalp and regulate the excessive<br />

production of sebum. In addition,<br />

vitamins A, C, E and Pro-V enable<br />

this shampoo to revive and nourish<br />

hair fibres to leave them feeling<br />

silky shiny and beautiful.<br />


The conditioner also contains Inca<br />

Inchi vegetable oil and is rich in<br />

Omega-3 6 and 9 alpha and<br />

alpha-linolenic & linoleic acids and<br />

essential fatty acids. Its antioxidant<br />

properties are beneficial in<br />

eliminating free radicals and minor<br />

impurities in order to improve the<br />

health of the scalp and regulate the<br />

excessive production of sebum. In<br />

addition, vitamins A, C, E and Pro-V<br />

enable this shampoo to revive and<br />

nourish hair fibres to leave them<br />

feeling supple and hydrated.<br />


Rich in Omega-3 6 and 9 alpha<br />

and alpha-linolenic & linoleic<br />

acids and essential fatty acids,<br />

the antioxidant properties of<br />

these capsules are beneficial in<br />

eliminating free radicals and minor<br />

impurities in order to improve<br />

the health of the scalp and regulate<br />

the excessive production of sebum.<br />

This treatment also contains<br />

vitamins A, C, E and Pro-V to<br />

hydrates nourishes the hair from<br />

root to tip, making it a really<br />

powerful ritual to ensure hair stays<br />

silky smooth and shiny.<br />

Products whose antioxidant<br />

properties help eliminate free<br />

radicals - the elements that cause<br />

aging of the skin and scalp.<br />

For more information about Inca Inchi<br />

by Angel en Province please visit<br />

www.dancoly.com<br />

94 products

Advertorial<br />

The Dancoly story began<br />

in Provence in 1965,<br />

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Beauty That<br />

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CONTINUES...<br />

Throughout these years of<br />

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Helichrysum Revitalizing Shampoo and Conditioner<br />

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Wet hair and apply shampoo, gently working lather into scalp and hair. Rinse<br />

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For further information about Dancoly<br />

please visit: www.dancoly.com<br />

products<br />


Hair Repair...<br />

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C<br />

hanging your hair<br />

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you come up against<br />

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96 products<br />


Dualsenses Bond Pro works<br />

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Consequently, this process will<br />

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The range instantly reinforces<br />

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to ends proving that strong is<br />

the new beautiful. Thanks to an

Hair: Anakin Chang<br />

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Photo: Damien Carney<br />

Make-Up: Joanne Gair<br />

<strong>Estetica</strong> n. 1/<strong>2022</strong><br />

ad index<br />


www.alteregoitaly.com<br />

BEAUTY <strong>ASIA</strong> SINGAPORE 89<br />

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DANCOLY COSMETIQUE 20 - 81 - 94-95<br />

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FANOLA<br />

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IIC<br />

GOLDWELL 90-91<br />

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ESTETICA <strong>ASIA</strong><br />


Via Cavour, 50<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921111<br />

Fax: +39 011 8125661<br />

info@estetica.it<br />

www.esteticamagazine.net<br />


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Imagine Invincible Hair<br />

Discover the Hair Alchemy Collection<br />


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