Executive Q&A: Scott Celley - Greater Phoenix Chamber of Commerce

Ask our Members
Impact Magazine offers advice from our ‘Member Experts’ to improve your business.
Energy Efficiency
A: Start with a free lighting audit from SRP for qualifying small commercial
and industrial facilities that have a yearly total energy usage of 145,000
kWh or less. SRP can help you reduce lighting energy costs by up to
35%, with a typical payback of less than one year. What’s more, SRP
offers discounts of up to 75% on the purchase and installation of qualified
energy-efficient lighting. Funds are limited and available on a first-come,
first-served basis. To see what you qualify for, call (602) 236-3054 or
visit savewithsrpbiz.com.
Muggs Hanson, Sr. Business Center Team Member
savewithsrpbiz.com
602.955.7558
Marketing
Q: What are the best ways to reduce my
lighting costs?
Q: When budgets are tight, how can my
marketing efforts still be effective?
A. In marketing you should always assume a tight budget. It is not
always easy to determine your return for your dollar. Here are some
hints to be certain you are getting bang for your buck no matter what
the economic outlook: 1. Know your clients’ habits and market there
- ask them where their business comes from; 2. Niche marketing will
eliminate wasted spending - Focus on a demographic or community;
3. Be consistent. If you are there when your service is needed, the
consumer will think of you; 4. Go with a triple threat (print, direct mail,
internet) to get your message across effectively in today’s market. Free
marketing consultation for Chamber members.
Rick Mccartney, Principal
www.inmediacompany.com
480.588.9505
Member Experts
Insurance
Your Chamber
Q: What steps should I be taking as
an employer to ensure I’m meeting
health care reform requirements?
A: Employers should prepare for the required plan changes that go into
effect with their next insurance renewal. If they have limited-benefit
medical plans in place today, they will need to watch for developments
in this area closely to determine their ongoing viability. Also, prepare to
provide benefit information on W-2s in 2011. And begin to look ahead
to 2014. Incremental changes occur between now and then, but the real
surge will hit when the exchanges are available and the full subsidy and
penalty structure becomes a reality. The administrative preparations for
the required reporting will be significant.
Jeffrey Kirke, Vice President
jkirke@holmesmurphy.com
Holmes Murphy & Associates
480.951.4889
Q. I see you have a new website.
Can potential customers still find my
business there?
A. Absolutely. In fact, the new site offers even more opportunities for
exposure for your business than ever before. Contact me to find out
more about those opportunities! In the meantime, check our Business
Directory to make sure all of your information is correct and let us know
if something’s missing. The directory is the best place for potential
customers to find out about your company’s products and services.
Debbie Drotar, Business Development Director
ddrotar@phoenixchamber.com
www.phoenixchamber.com
602.495.6483
See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505.
The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.
14 IMPACT | SePTeMber 2010
www.phoenixchamber.com