Get Smart Today’s economy demands that business people work smarter, not just harder. Get the intelligence on the new way <strong>of</strong> doing business in our cover story. p. 8 By David Lucas 06 Member News News, Notables & Updates 14 Ask our Members You May Learn Something 23 Marcom corner High-Impact Results for Low- Budget Events 23 Exec Q & A Tri-West’s <strong>Scott</strong> <strong>Celley</strong> 16 Events calendar Remember September 18 Member Happenings Look Like Fun? It Was! 20 Ribbon cuttings Everybody Smile! Contents SEPTEMBER | 2010 The Basics <strong>of</strong> Business Etiquette Business moves so quickly, but now might be a good time to slow down and remember the ABCs <strong>of</strong> minding your Ps and Qs in this refresher course. p. 12 By Stephanie Conner Departments 24 Sales IQ Making the Sale After the Call 24 Money Matters Interns Can Provide Bench Strength 26 Arizona in focus Valley Business People are Optimistic Not Top Secret Take your business to 8 the max with advice on smart ways to work. Event Spotlight 27 Business Bios My Sister’s Closet Café Valley Bakery Redflex Traffic Systems 28 <strong>Greater</strong>: PHX News & Notes From Around the Valley 30 first Person “It just makes me feel so good to give back...” Member Resources | www.phoenixchamber.com 20 How To: Get Paid in a Down Economy 21 New Members SAVE THIS DATE Youth will be served at PhoeNEXT, a program for young pr<strong>of</strong>essionals on September 29 that features resources for getting active and engaged in the community. p. 15 By Kenn Tomasch On the Cover: Ellen Joyce <strong>of</strong> Cox Communications and Jonathan Summerfield <strong>of</strong> Blue Avenue Design are on a mission. Go behind the scenes <strong>of</strong> the cover shoot at www.phoenixchamber.com/video. Photo by Dan Vermillion. 4 IMPACT | SePTeMber 2010 GET UP | GET oUT | coNNEcT Rick Mccartney | Publisher InMedia Company rmccartney@phoenixchambermagazine.com Jody Ryan | Editor-In-Chief <strong>Greater</strong> <strong>Phoenix</strong> <strong>Chamber</strong> jryan@phoenixchamber.com Kenn Tomasch | Editor <strong>Greater</strong> <strong>Phoenix</strong> <strong>Chamber</strong> ktomasch@phoenixchamber.com Lori K. Baker, Stephanie conner, Stacie Garlieb, David Lucas, Paul J. Moran, Ashley oakes, Kay Sperduti, Tom Trush Contributing Writers Dan Vermillion, Angela cook, Kenn Tomasch Photography Benjamin Little | Graphic Designer Louise ferrari | Operations Manager Ann Boeding, Kathlene Kuykindoll, cami Shore Business Development Kerri Metcalf | Customer Service Todd Sanders | President & CEO tsanders@phoenixchamber.com Ron McElhaney | V. P. rmcelhaney@phoenixchamber.com Michelle Bolton | V. P. Public Affairs/Economic Development mbolton@phoenixchamber.com Jennifer Mellor | V.P. Program Development jmellor@phoenixchamber.com Jody Ryan | Director, Marketing & Communications jryan@phoenixchamber.com Katie campana | Director, Community Relations kcampana@phoenixchamber.com Norma Macias | Director, Member Services nmacias@phoenixchamber.com Daniel Ayala | Director, BidSource dayala@phoenixchamber.com Debbie Drotar | Director, Business Development ddrotar@phoenixchamber.com 201 N. Central Avenue, 27th Floor <strong>Phoenix</strong>, Az 85004 P 602.495.2195 • F 602.495.8913 www.phoenixchamber.com Published By 6360 E. Thomas Rd., Suite 210 <strong>Scott</strong>sdale, AZ 85251 p 480.588.9505 • f 480.584.3751 info@inmediacompany.com InMediaCompany.com <strong>Greater</strong> <strong>Phoenix</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> Impact Magazine is published by InMedia Company, LLC. The publication is distributed to membership and made available to prospective members throughout the <strong>Greater</strong> <strong>Phoenix</strong> area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing editor@phoenixchambermagazine. com. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to InMedia, 6360 E. Thomas Road, Suite 210, <strong>Scott</strong>sdale, AZ 85251 or call (480) 588-9505. ©Copyright 2010, InMedia Company, LLC. All rights reserved. InMedia and the <strong>Greater</strong> <strong>Phoenix</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those <strong>of</strong> the writers and do not necessarily reflect the position <strong>of</strong> the Publisher or the <strong>Chamber</strong>. www.phoenixchamber.com
Achieving great things for our community When someone comes along who has the courage and vision to turn dreams into reality, the future looks brighter for everyone. We are proud to be a part <strong>of</strong> the <strong>Greater</strong> <strong>Phoenix</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>. We’re looking forward to helping your business and our communities reach new heights! wellsfargo.com