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Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
<strong>CHAPTER</strong> 1: THE JOB SEARCH PROCESS & EFFECTIVE CAREER MANAGEMENT<br />
INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
This chapter discusses the steps required during a job search process and explains how to create the right mindset for<br />
effective management <strong>of</strong> your career. The chapter is organized into the following sections:<br />
• Job Search Process Model<br />
• Guidelines for the Job Search Process<br />
• Effective Lifelong <strong>Career</strong> <strong>Management</strong><br />
• Conclusion<br />
• Appendix<br />
JOB SEARCH PROCESS MODEL<br />
The Job Search Process Model diagram (below) illustrates the fundamental components and logical progression <strong>of</strong><br />
an effective job search. Each <strong>of</strong> the deliberate steps outlined in this model corresponds with forthcoming chapters <strong>of</strong><br />
this Guide.<br />
STEP 1: Self-Assessment<br />
STEP 2: Market Research & Strategy Development<br />
STEP 3: Networking<br />
STEP 4: Resumes<br />
STEP 5: Job Search Letters<br />
STEP 6: Interviews<br />
STEP 7: Offer <strong>Management</strong><br />
STEP 8: Starting New Job<br />
STEP 9: Evaluate and incorporate information learned from new position into your career management thought<br />
process<br />
The job search process involves a number <strong>of</strong> steps or elements that can occur at the same time. For example, you<br />
may complete steps 1-3, then revisit step 1 again while working on steps 4, 5 and even 6. These steps are ideally<br />
repeated several times over the course <strong>of</strong> a pr<strong>of</strong>essional career. A successful job search is only part <strong>of</strong> the<br />
overarching concept <strong>of</strong> effective career management.<br />
At the core <strong>of</strong> every successful job search is a process <strong>of</strong> self-exploration, or self-assessment (see Chapter 2).<br />
Developing a keen understanding <strong>of</strong> yourself – your likes, dislikes, values, interests, etc. – and exploring/researching<br />
the marketplace – industries, functions, companies – in relation to this self-knowledge forms the foundation <strong>of</strong> your<br />
job search. With this foundation you can formulate your strategy, set goals and make decisions. After these<br />
explorations, you have the necessary tools for the tactical job search steps <strong>of</strong> networking, writing resumes and job<br />
search letters, interviewing and managing <strong>of</strong>fers.<br />
Chapter 1 | The Job Search Process and Effective <strong>Career</strong> <strong>Management</strong> 1
GUIDELINES FOR THE JOB SEARCH PROCESS<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
A well-executed job search requires following the job search model illustrated above and making informed<br />
decisions. Consider the following guidelines when formulating and implementing the right strategy:<br />
• Identify your strengths and weaknesses. Everyone has both – even the most successful people. Do not seek to<br />
deny your own weaknesses; rather, seek to diminish their negative impact and play to your strengths.<br />
• Adopt the employer’s perspective. It is natural for job searchers to focus on themselves and their needs at a<br />
particular time and/or in a particular situation. The successful job search, however, starts with a focus on the<br />
needs <strong>of</strong> the prospective employer and a true understanding <strong>of</strong> how you, as a candidate, can meet those needs.<br />
• Prepare for the process. The amount <strong>of</strong> time you spend preparing is typically proportional to your success. This<br />
is relevant for interviews (e.g. anticipating common interview questions) and negotiations (e.g. understanding<br />
what is typical for the industry/position) as well as impromptu networking conversations. The most effective<br />
way to prepare is to anticipate potential scenarios and consider how you would proceed in each case.<br />
• Set goals but be flexible to adjust them as necessary. Developing goals and objectives are an integral part <strong>of</strong><br />
your career management efforts. Goals set you on an intended path for a specific moment in time given the<br />
information you possess. Whether short-term (e.g. “I will update my resume in two weeks”) or long-term (e.g.<br />
“I will work in the technology sector after my <strong>MBA</strong>”), your goals should be realistic and grounded on an<br />
understanding <strong>of</strong> your present situation. Be open to adjusting your goals; as you gather new information, you<br />
may decide to change your strategy and adapt your goals accordingly.<br />
• Manage your time effectively. Understand the importance <strong>of</strong> the quality <strong>of</strong> your efforts versus the quantity. Be<br />
focused and avoid working in multiple directions.<br />
Effective career management and the job search are continuous, cyclical processes. As you proceed, be secure about<br />
what path you are taking, why you are taking it, and how you plan to follow it.<br />
EFFECTIVE LIFELONG CAREER MANAGEMENT<br />
What is Lifelong <strong>Career</strong> <strong>Management</strong>?<br />
<strong>Career</strong> management is an involved process that most people engage in numerous times throughout their lives.<br />
Successful business people manage their careers on an on-going basis – not only when they are seeking a new<br />
position. If you think <strong>of</strong> career management as a lifelong process rather than a set <strong>of</strong> steps taken only during a single<br />
job search, you will experience more success in finding the right jobs and achieving your long-term career goals.<br />
Chapter 1 | The Job Search Process and Effective <strong>Career</strong> <strong>Management</strong> 2
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
As the diagram above illustrates, lifelong career management is a continual process that involves:<br />
• Knowing yourself (e.g. conducting self-assessment by evaluating your skills, interests, values and goals and<br />
identifying potential career options)<br />
• Defining your career roadmap/goals (e.g. creating short and long term goals and developing tangible actions to<br />
meet them)<br />
• Building your network <strong>of</strong> colleagues, business school classmates, mentors, etc. (e.g. recognizing the vast<br />
potential <strong>of</strong> your network and seeking natural opportunities to build on it)<br />
To pursue effective lifelong career management, it is important to continually reflect on your skills, interests and<br />
priorities, revisit and refine your career roadmap to ensure it still resonates, and nurture your network.<br />
Best Practices in Lifelong <strong>Career</strong> <strong>Management</strong><br />
Work with Mentors<br />
Mentoring can be an invaluable resource. Mentors can expose you to new ideas, share insights and perspectives on<br />
an industry/function/company as well as on your strengths, weaknesses and career trajectory. Mentors can guide you<br />
through job searches and introduce you to new people and resources. Many successful business people have relied<br />
on mentors to provide advice on important career strategies and decisions.<br />
The key characteristic that identifies a good mentor is that he/she has the experience and intelligence to give you<br />
valuable and accurate advice. Mentors can be close friends, acquaintances or even relatives.<br />
A valuable mentorship must be created and nurtured. Identify people who you meet throughout your career whose<br />
opinions you value and invest time in building relationships with them. Let them know how much you appreciate<br />
their knowledge and advice. If you invest the effort, you will likely find that people are willing to help.<br />
Once you have developed mentor relationships, be sure to think strategically about how you leverage the<br />
knowledge, time and advice <strong>of</strong> your mentors. Use your mentor wisely – avoid wasting their time with basic<br />
questions that could be answered by conducting independent research or by asking someone else. Express<br />
appreciation for their time and always keep your mentors informed <strong>of</strong> key changes or decision in your career path.<br />
Utilize <strong>Career</strong> Advisors/Life Coaches<br />
Seek the advice <strong>of</strong> a career advisor or a life coach. <strong>Career</strong> advisors and life coaches can provide a different<br />
perspective and value than mentors. Advisors can work with you on tactical job search elements such as resume<br />
writing and interview skill development while life coaches support broader explorations such as self-assessment and<br />
career visioning. The fundamental role <strong>of</strong> the career advisor is to encourage and inform job seekers and provide a<br />
toolbox <strong>of</strong> practical information and support.<br />
The most effective way to identify a career advisor is through word <strong>of</strong> mouth, and the most important qualities you<br />
want to look for in an advisor/life coach are trust, confidence and a sense <strong>of</strong> rapport.<br />
Rely on Colleagues/Friends (e.g. “Buddies”)<br />
A job search can be stressful; having the support <strong>of</strong> your family and friends (personal contacts) is very important. In<br />
addition, seek assistance from colleagues/friends when learning more about an industry, identifying potential<br />
networking contacts, revising your resume/cover letters and/or practicing interviewing. Lastly, use these people to<br />
hold you accountable to your career goals.<br />
Build It Before You Need It<br />
Avoid waiting until you are in the midst <strong>of</strong> a job transition to conduct self-assessment, identify your short and longterm<br />
goals, build networking contacts and revise your resume. Each <strong>of</strong> these steps is time consuming so focus on<br />
them on an on-going basis ensures you are prepared to talk about your career goals and/or share your resume at a<br />
moment’s notice.<br />
Chapter 1 | The Job Search Process and Effective <strong>Career</strong> <strong>Management</strong> 3
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Manage Your Online Presence<br />
With the explosion <strong>of</strong> the internet and the amount <strong>of</strong> publically available information rapidly increasing, it is<br />
important to ensure your online presence accurately represents who you are and shows you in a positive way. Many<br />
hiring managers utilize the internet to learn more about candidates. Remember, if you ever posted anything online, it<br />
remains available (indefinitely) unless you take the appropriate steps to remove that information.<br />
Tip:<br />
If you conduct an online search (e.g. Google) and find questionable (or outdated) content about yourself,<br />
take the necessary steps to remove it – permanently. Removing erroneous information can be difficult but<br />
there are “how to” articles available online. For example, visit “How to Ungoogle Yourself” at<br />
http://www.wikihow.com/Ungoogle-Yourself or read the WIRED magazine online article entitled, “Delete<br />
Your Bad Web Rep” at http://www.wired.com/science/discoveries/news/2006/11/72063. Lastly, you may<br />
find the “Reputation Defender” at http://www.reputationdefender.com/ useful if you have serious online<br />
identity issues<br />
Evaluate and Track your Progress<br />
Even as life gets busy, continue to maintain focus on your career goals and aspirations. At least once (if not more)<br />
annually, sit down and review your career progression. Given the knowledge you gained in the past year, evaluate<br />
what you like and do not like about your current role. Consider the new skills you have as well as your<br />
priorities/values. Analyze your current position: Is it still the best way for you to meet your current and long-term<br />
goals? Determine your goals for the coming year – and identify specific short-term action steps (as well as a<br />
timetable) for achieving them. Update your resume with your most recent accomplishments. Reach out to former<br />
colleagues/classmates who have helped you in the past; inquire about them and let them know how you are doing. In<br />
addition, at the end <strong>of</strong> each job search be sure to contact anyone who helped you; update them on where you landed<br />
and indicate that you would like to return the favor.<br />
Tips:<br />
1) Track these evaluation sessions in a journal – so you can easily view a historical perspective <strong>of</strong> your career<br />
progression<br />
2) Write down your priorities (e.g. target location, culture, purpose <strong>of</strong> employer, position, etc) for the<br />
upcoming year<br />
Leverage Executive Search Firms<br />
There are thousands <strong>of</strong> executive search firms in North America (and more globally). Executive search firms are<br />
classified by the way they earn their fees: retained or contingency.<br />
• Contingency firms work on behalf <strong>of</strong> the applicant or a company. Generally, their business model is to actively<br />
solicit junior and middle management positions from companies and, at the same time, seek resumes to match<br />
these openings. The process is applicant-driven and fees are collected from the hiring company after the person<br />
is placed.<br />
• Retainer firms work exclusively on behalf <strong>of</strong> the company. Their activities are driven by the needs <strong>of</strong> the<br />
company. Retainer firms are used to fill very specific senior management and executive-level positions. A<br />
retainer (a percentage <strong>of</strong> the candidate's first year compensation) is paid up-front to the search firm and in most<br />
cases, a slate <strong>of</strong> qualified candidates is presented to the hiring firm for evaluation.<br />
We recommend that you avoid working with executive search firms who take a portion <strong>of</strong> your income as fee for<br />
placement. The fee should be paid by the employer.<br />
There are a variety <strong>of</strong> ways to identify and approach appropriate executive search firms. Think about both your<br />
function and your industry. Ideally, you would like to work with an executive search firm that has expertise in your<br />
target function, industry, level and geography. Be aware, however, that many consultants at the major executive<br />
search firms will not talk to candidates unless the candidate has been referred – so gain introductions from mentors,<br />
former colleagues/bosses.<br />
Tips:<br />
1) Contact executive search firms who have called you in the past while executing a search. Accept “courtesy<br />
interviews” from executive search firms when (and if) an opportunity is presented<br />
Chapter 1 | The Job Search Process and Effective <strong>Career</strong> <strong>Management</strong> 4
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
2) Join industry associations, attend speaking engagements and write articles for industry trade or pr<strong>of</strong>essional<br />
publications<br />
3) Search databases <strong>of</strong> executive search firms (e.g. careerjournal.com, searchfirm.com, or Kennedy Group,<br />
Directory <strong>of</strong> Executive Recruiters)<br />
4) Offer to recommend candidates from your own network to help executive recruiters fill a position where<br />
appropriate. Serving as a potential conduit <strong>of</strong> strong candidates is an excellent way to develop a long term<br />
relationship with an executive recruiter.<br />
Once you have identified a target list <strong>of</strong> executive search firms, research is required to choose the right firm and<br />
individual consultant. Consider the firm’s size, capability, and track record as well as the quality <strong>of</strong> its consultants.<br />
Many firms recommend the best way to approach a firm is to email a resume with cover letter and follow up with a<br />
telephone call. In your follow-up call have your tailored 30-second introduction prepared and attempt to set up an inperson<br />
meeting. It is important to recognize that most executive search firms are only interested in job-seekers who<br />
match their current openings and have significant experience in the type <strong>of</strong> position that the consultant is trying to<br />
fill.<br />
Once you gain entrance to the executive search firm, the process is not a one-way street. Advance your standing by<br />
following the tips below:<br />
• Present yourself pr<strong>of</strong>essionally as if you were on an actual job interview. Know your story – and be transparent<br />
about your goals. Executive search firms are not in the business <strong>of</strong> career coaching<br />
• Bring copies <strong>of</strong> your resumes to any meeting with an executive search firm<br />
• Educate yourself on the executive search firm and the client organization<br />
• Know the firm’s areas <strong>of</strong> expertise<br />
• Understand the candidate assessment process used by the client organization and the executive search firm.<br />
Determine precisely how the executive search firm is going to assist you. Have realistic expectations – the<br />
process takes time and you are not the only candidate<br />
• Negotiate in good faith<br />
• Write a thank you note<br />
CONCLUSION<br />
After reading this chapter you should be familiar with the concept <strong>of</strong> lifelong career management and be ready to<br />
explore the specific steps involved in the job search process.<br />
APPENDIX<br />
Recommended Reading<br />
• <strong>Career</strong> Compass (Peggy Simonsen)<br />
• I Could Do Anything if I Only Knew What it Was: How to Discover What You Really Want and How to Get<br />
It, (Barbara Sher)<br />
• In Search <strong>of</strong> the Perfect Job (Clyde C. Lowstuter)<br />
• In Transition (Mary Lindley Burton, Richard A. Wedemeyer)<br />
• Rites <strong>of</strong> Passage at $100,000 to $1 Million+: Your Insider’s Lifetime Guide to Executive Job-Changing and<br />
Faster <strong>Career</strong> Progress in the 21 st Century (John Lucht)<br />
• Smart Choices: A Practical Guide to Making Better Decisions (John S. Hammond, Ralph L. Keeney, Howard<br />
Raiffa)<br />
• The Pathfinder: How to Choose or Change Your <strong>Career</strong> for a Lifetime <strong>of</strong> Satisfaction and Success (Nicholas<br />
Lore)<br />
• What Color is Your Parachute (Richard Nelson Bolles)<br />
• Working Identity: Unconventional Strategies for Reinventing Your <strong>Career</strong>, (Herminia Ibarra)<br />
Chapter 1 | The Job Search Process and Effective <strong>Career</strong> <strong>Management</strong> 5
Websites and Online Subscriptions<br />
• Quint <strong>Career</strong>s (www.quintcareers.com)<br />
• Wall Street Journal (www.wsj.com/careers)<br />
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> Website<br />
• Vault <strong>Career</strong> Library<br />
• Wet Feet Insider Resources<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Chapter 1 | The Job Search Process and Effective <strong>Career</strong> <strong>Management</strong> 6
INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
<strong>CHAPTER</strong> 2: SELF-ASSESSMENT<br />
This chapter discusses self-assessment and is organized into the following sections:<br />
• Overview <strong>of</strong> Self-Assessment<br />
• Conducting Self-Assessment – The Guiding Principles<br />
• Self-Assessment Tools (CIV, <strong>Career</strong>Leader®, & MBTI®)<br />
• Conclusion<br />
• Appendix<br />
OVERVIEW OF SELF-ASSESSMENT<br />
What is Self-Assessment?<br />
Self-assessment is the process <strong>of</strong> learning about yourself – an exploration <strong>of</strong> who you are in terms <strong>of</strong> your likes and<br />
dislikes as well as your skills and values. Self-assessment can be used to identify an individual job you should<br />
pursue or to better define your career goals. The following framework can guide your comprehensive selfassessment<br />
effort:<br />
• Identify your competencies<br />
− Your skills/knowledge, experiences and traits are your competencies. Can you manage client relationships?<br />
Can you design an effective quantitative model? Are you an expert at derivatives? These are examples <strong>of</strong><br />
competencies.<br />
• Learn about your interests<br />
− Your interests are things you like to do. What excites you? What catches your attention? Whose job do<br />
you most admire? What kinds <strong>of</strong> books do you read? All <strong>of</strong> these are indicators <strong>of</strong> your interest areas.<br />
• Understand your values<br />
− Your values are what is important to you. What motivates you? Financial rewards, job security, prestige,<br />
challenging work, flexibility, opportunity for advancement? These are all things which motivate job/career<br />
choices.<br />
• Evaluate your preferred environment<br />
− Understand how/where you work best. What environments do you thrive in and what environments cause<br />
you discomfort and stress? Do you prefer a dynamic collaborative environment where coworkers discuss<br />
things on the spot, or do you prefer to work alone and share the results <strong>of</strong> your work in written form?<br />
The answers to the above questions come from introspection in combination with the utilization <strong>of</strong> self-assessment<br />
tools and techniques (see “Self-Assessment Tools” section <strong>of</strong> this Chapter).<br />
Why is Self-Assessment Important?<br />
Self-assessment assists with the job search process and enables you to manage your career more effectively over the<br />
long-term. Knowing yourself and the environments in which you thrive as well as applying what you are good at<br />
(competencies), what you like (interests) and what you prioritize (value) will likely lead to a satisfying and<br />
successful career.<br />
Job Search Process<br />
Understanding yourself (your competencies, interests and values as well as your preferred work environment) makes<br />
your job search process effective and efficient. Self-assessment specifically helps you to:<br />
• Identify your target industry, function and company (see Chapter 3) – when you know yourself, your search<br />
becomes better defined<br />
• Craft your story – successful networking (see Chapter 4) and interviewing (see Chapter 7) require confident<br />
self-awareness<br />
Chapter 2 | Self-Assessment 1
• Write effective job search letters (see Chapter 6) and resumes (see Chapter 5)<br />
• Evaluate job <strong>of</strong>fers and identify the best option for you (see Chapter 8)<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
In addition, if you are excited about the career you want to pursue, you should find the job search process enjoyable<br />
since you will be researching, learning and talking about an area that you enjoy.<br />
Managing Your <strong>Career</strong><br />
Self-assessment is not a one-time tool to help find a specific job; rather, it should be an integral part <strong>of</strong> your<br />
pr<strong>of</strong>essional life (see Chapter 1). The awareness gained through ongoing self-assessment practices will impact<br />
choices made in your day-to-day job as well as in your long-term career journey.<br />
While it is true that you can always switch careers, the reality is that the choices you make along the way impact<br />
your future options. All <strong>of</strong> your career choices matter. It is a myth that certain careers keep all doors open; certain<br />
opportunities are only available at certain times in your career trajectory. When you accept a specific job in a<br />
specific industry/function, you are declining an opportunity to take another job with another company in another<br />
industry/function.<br />
<strong>Career</strong> management pr<strong>of</strong>essionals find that clients who choose careers they enjoy tend to be successful because they<br />
are naturally motivated to go above and beyond what is required in the job. As such, consider charting your career<br />
based on a solid foundation <strong>of</strong> self-assessment and not based solely on the monetary component.<br />
Tip:<br />
1) Try to avoid being overly influenced by the “herd mentality.” Distinguish between what you want to do and<br />
what other people are doing/want you to do. A career path is right for you if it matches with your<br />
competencies, interests and values. A good career choice for you may not be the most popular career choice<br />
among your classmates/colleagues<br />
Finally, recognize that self-assessment can positively impact your life outside <strong>of</strong> your career. It helps you interact<br />
more effectively with others and strengthen relationships; skills that are applicable both in and outside the<br />
workplace.<br />
CONDUCTING SELF-ASSESSMENT: THE GUIDING PRINCIPLES<br />
Self-assessment impacts each part <strong>of</strong> the job search process as well as your future job and your life outside <strong>of</strong> your<br />
career. Therefore, it is crucial to:<br />
• Take time to conduct detailed and honest self-assessment. The time invested to create this foundation will serve<br />
you well during the job search process and well into the future.<br />
• Begin the self-assessment process as early as possible. Without thorough self-assessment it will be difficult to<br />
proceed with an effective job search. If you think you have made bad career choices, remember that they are in<br />
the past; do not let regrets keep you from making progress toward your future.<br />
• Leverage established self-assessment tools such as Myers-Briggs Type Indicator® (MBTI) and <strong>Career</strong>Leader®<br />
(discussed later in the “Self-Assessment Tools” section <strong>of</strong> this Chapter) as well as an analysis <strong>of</strong> the intersection<br />
<strong>of</strong> your competencies, interests and values.<br />
• Be comprehensive. Combine self-assessment tools with deep reflection and thought to envision the right career<br />
path for you. Ultimately, only you have the power to understand what you are good at, enjoy and feel<br />
comfortable doing as well as to determine your career path (your position/company/industry/function).<br />
• Identify a system to track your self-assessment data collection efforts. Tracking key insights from your efforts<br />
in written form will assist you in remembering specific and valuable details. This will save you time, enable you<br />
to remain true to your career direction and help you remain motivated during a challenging job search process.<br />
• Conduct self-assessment periodically throughout your career – and certainly before you embark on any<br />
transition (e.g. changing positions within a company, changing companies or careers). Reflect on your decisions<br />
and re-evaluate your conclusions to ensure the effectiveness <strong>of</strong> future decisions. Incorporate new insights about<br />
yourself, newly developed skills and interests and new/revised priorities.<br />
Chapter 2 | Self-Assessment 2
SELF-ASSESSMENT TOOLS<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
A variety <strong>of</strong> tools and techniques are available to assist with the self-assessment process. Each tool is designed for a<br />
different purpose; using a variety <strong>of</strong> tools will broaden your self-knowledge.<br />
We recommend the following tools/techniques, each <strong>of</strong> which is described in detail in this section:<br />
• Competencies, Interests & Values (CIV) Analysis – highlights competencies, interests and values but does not<br />
outline a particular business area match<br />
• Myers-Briggs Type Indicator® (MBTI) – assists you in identifying how you derive energy, receive information,<br />
make decisions and operate in the world (e.g. types <strong>of</strong> environments in which you might feel comfortable) but<br />
does not recommend a particular career<br />
• <strong>Career</strong>Leader® – identifies business areas that match your interests or environments which might be<br />
comfortable for you.<br />
No tool or technique can answer all <strong>of</strong> your questions about yourself and your career. Rather, the insights provided<br />
by self-assessment tools must be combined with critical thought in order to determine what career (or next step) is<br />
right for you.<br />
Tip:<br />
1) Consider asking friends, colleagues and mentors (people that know you well) for their opinion on your<br />
career options, as discussing these issues may help to clarify your thoughts<br />
Competencies, Interests and Values Analysis (CIV)<br />
What is CIV Analysis?<br />
CIV stands for Competencies, Interests and Values. This tool is a framework to identify the three basic<br />
characteristics that form the foundation <strong>of</strong> a self-assessment effort. Below are in-depth definitions:<br />
• Competencies (e.g. skills and experiences)<br />
− Understand what you do well and your areas for development. Does financial modeling come easily to<br />
you? Are you good at thinking about the many details <strong>of</strong> a situation, and drawing conclusions from those<br />
details? Are you good at thinking about the big picture and figuring out the best course <strong>of</strong> action based on<br />
some level <strong>of</strong> intuition?<br />
− Sample competencies (from <strong>Career</strong>Leader®) include:<br />
� Critical thinking<br />
� Quantitative analysis<br />
� Quick thinking<br />
� Taking initiative<br />
� Interpersonal effectiveness<br />
� Leading/managing<br />
� Teamwork<br />
� Communication<br />
• Interests (e.g. what you like to do)<br />
− Know more than what you like – understand precisely why you like it. What excites you? What catches<br />
your attention? Whose job do you most admire? What kinds <strong>of</strong> books do you read? Do you like research<br />
and if so, what is it about research that you like? Do you like working alone or in a group? Do you like<br />
taking risks? Do you thrive in a stressful environment or in one that is less stressful and <strong>of</strong>fers a lot <strong>of</strong> time<br />
to think and decide matters? Do you like to crunch a lot <strong>of</strong> numbers or are you more <strong>of</strong> a big idea person?<br />
− Sample interests (from <strong>Career</strong>Leader®) include:<br />
� Application <strong>of</strong> technology<br />
� Quantitative analysis<br />
� Theory development and conceptual thinking<br />
� Counseling and mentoring<br />
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� Managing people and relationships<br />
� Influence through language and ideas<br />
• Values (e.g. priorities)<br />
− Identify what is important to you and what motivates you (in life and in your career). Values are priorities.<br />
How important is time with your family or friends? How important is financial security to you? How do<br />
you weigh the importance <strong>of</strong> financial security versus learning new things and expanding your horizons?<br />
Do you care a lot about recognition, or do you just care about doing the work, getting paid, and providing<br />
for your family? Do you want to work for a company that shares similar values?<br />
− Sample values (from <strong>Career</strong>Leader®) include:<br />
� Altruism<br />
� Financial gain<br />
� Intellectual challenge<br />
� Lifestyle<br />
� Power and influence<br />
� Recognition<br />
� Security<br />
Examining your competencies, interests, and values will enable you to create an accurate benchmark <strong>of</strong> where you<br />
are today and design your future career strategy. Thorough analysis will yield the most reliable data and may lead<br />
you to uncover information about yourself that you did not previously acknowledge and to validate information<br />
about yourself that you did not previously take the time to articulate.<br />
In the Appendix you will find a series <strong>of</strong> exercises which will help you identify your CIVs.<br />
Using CIV Analysis Data<br />
Once you critically evaluate the data you collected from the CIV analysis in the Appendix (many more exercises can<br />
be found in self-assessment books and on the internet) you can capitalize on the intersection <strong>of</strong> your current<br />
competencies, interests, and values.<br />
Tips:<br />
1) Combine interests. Identify ways you can creatively bring multiple interests into one ideal job. For<br />
example, if you have an interest in classical music and finance, be creative. How can you combine those<br />
two interest areas to create a career option? Consider a career as a financial analyst at the Philadelphia<br />
Philharmonic<br />
2) Recognize that research has shown that interest patterns are the most stable personality trait, so for longterm<br />
happiness focus on positions, companies, industries and functions that interest you<br />
3) Identify the values held by your target industries, functions and companies (via market research and<br />
networking – see Chapters 3 & 4) and determine if they match yours. Values <strong>of</strong> companies can <strong>of</strong>ten be<br />
assessed by evaluating the firm’s culture. If your values and the values <strong>of</strong> the industry or company you<br />
have chosen are not aligned, there will be tension. You will be able to compensate for this imbalance for a<br />
while, but eventually you will feel the effects <strong>of</strong> values not being aligned<br />
Myers-Briggs Type Indicator® (MBTI)<br />
The MBTI® tool is a psychological assessment which was originally developed by Katharine Briggs and Isabel<br />
Briggs Myers based on the ideas and theories <strong>of</strong> psychologist Carl Jung. The tool was designed for the purpose <strong>of</strong><br />
understanding personality preferences to help women who were entering the industrial workforce for the first time.<br />
After more than 50 years, the MBTI® assessment is now used to understand individual differences and uncover<br />
new ways to work and interact with others. Many educational institutions and organizations use MBTI® to help<br />
students and employees identify how they derive energy, take in information, make decisions and operate in the<br />
world.<br />
Using MBTI®<br />
Current <strong>MBA</strong> students can access the MBTI® instrument though the <strong>Wharton</strong> student career management website.<br />
It is recommended that you set aside approximately 30 minutes to complete this assessment tool. Your results must<br />
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be delivered in person or by phone through an interactive feedback discussion with a qualified practitioner. All<br />
<strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> advisors are qualified practitioners.<br />
The <strong>Career</strong>Leader® Program<br />
<strong>Career</strong>Leader® is a business career self-assessment program, developed by Dr. Timothy Butler, Director <strong>of</strong> <strong>MBA</strong><br />
<strong>Career</strong> Development Programs at Harvard Business School, and Dr. James Waldroop, his associate at HBS for 18<br />
years. It is used by many schools and students to help them with their career decisions. <strong>Career</strong>Leader® is made up<br />
<strong>of</strong> a number <strong>of</strong> proprietary tests including the Business <strong>Career</strong> Interest Inventory (BCII), the <strong>Management</strong> and<br />
Pr<strong>of</strong>essional Reward Pr<strong>of</strong>ile (MPRP), and the <strong>Management</strong> and Pr<strong>of</strong>essional Abilities Pr<strong>of</strong>ile (MPAP). The program<br />
processes your answers to create a list <strong>of</strong> recommended career paths as well as an assessment <strong>of</strong> potential career<br />
breakdowns.<br />
<strong>Career</strong>Leader® is designed to:<br />
• Give you an assessment <strong>of</strong> your unique pattern <strong>of</strong> business-relevant interests, values and abilities<br />
• Integrate your results and recommend particular career paths that are likely to be your best career path matches<br />
and provide the reason for recommended match<br />
• Rate your entrepreneurial attributes<br />
• Provide you with in-depth views into 30 business career paths, including information about the interests,<br />
rewards and abilities associated with each one<br />
• Help you to understand key elements <strong>of</strong> corporate culture and how you will fit in with each<br />
Using <strong>Career</strong>Leader®<br />
Current <strong>MBA</strong> students can access <strong>Career</strong>Leader® though the <strong>Wharton</strong> student career management website. It is<br />
recommended that you set aside approximately two uninterrupted hours to complete this assessment, although it<br />
usually takes just over an hour. As soon as you have completed the tool, you will have access to the results which<br />
include the <strong>Career</strong>Leader® Pr<strong>of</strong>essional Report with both a “Narrative Section” and your “Test Scores”. The<br />
Pr<strong>of</strong>essional Report highlights your key characteristics, your best career path matches and your complete assessment<br />
results as well as recommended next steps.<br />
CONCLUSION<br />
After reading this chapter you should have a better understanding <strong>of</strong> why self-assessment is an important first step in<br />
the job search process and how it can impact your lifelong career. Once you have started the self-assessment<br />
process, use your newfound self-awareness to help you compose dynamic and targeted resumes and job search<br />
letters. You will find that the knowledge gained through the self-assessment process will benefit you during<br />
interviews as well as during <strong>of</strong>fer evaluation processes. Finally, remember that the self-assessment process is never<br />
complete – it is an evolving journey.<br />
APPENDIX<br />
CIV Sample Exercises<br />
Avoid getting stuck in analyzing whether a certain experience, fact, or piece <strong>of</strong> data belongs in the Competencies,<br />
Interests, or Values category. Some items may fit in more than one grouping. The goal is to get data.<br />
Tip:<br />
If you are having trouble completing any <strong>of</strong> the exercises below, try one or all <strong>of</strong> the following:<br />
− Stop doing the exercises and get away from them for a few days<br />
− Review previous performance evaluations<br />
− Ask current or former colleagues for assistance. What do they think are your CIVs?<br />
− Review the career-related books listed in the Appendix <strong>of</strong> this Chapter<br />
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− Take a career assessment tool such as the MBTI® or <strong>Career</strong>Leader® (see “MBTI®” and<br />
“<strong>Career</strong>Leader®” sections <strong>of</strong> this Chapter)<br />
− Seek the assistance <strong>of</strong> a career advisor<br />
Identifying Your Competencies<br />
Below are four exercises to help you identify and assess your competencies. It is recommended that you complete at<br />
least three <strong>of</strong> these exercises. Note that you want to identify competencies you currently exhibit (not competencies<br />
you would like to develop in your next position).<br />
Exercise #1: Skill Portfolio<br />
Make a list <strong>of</strong> past project areas, tasks or responsibilities (from previously held jobs or volunteer activities). Then<br />
list the skills you used to accomplish each specific task or project. Include all skills used – regardless <strong>of</strong> how much<br />
you enjoy using that skill. Describe how you used each skill by indicating the "who, what, when, where, and why"<br />
<strong>of</strong> the skill. Be specific.<br />
• Who did you work with when developing this skill?<br />
• Were you a member <strong>of</strong> a project team? Were you part <strong>of</strong> a committee?<br />
• What specifically were you doing?<br />
• When did you participate in this?<br />
• Where did you use this skill? In front <strong>of</strong> a class <strong>of</strong> students? On a manufacturing floor? In an <strong>of</strong>fice?<br />
• Why and how did you develop this skill?<br />
Then categorize your skills. Which ones are you best at? Which do you enjoy most? Which are most marketable?<br />
Finally summarize your results, identify themes and recurring skills.<br />
Exercise #2: Skill Matrix<br />
Plot the skills you have used in your previous jobs or volunteer activities on the Skill Matrix (see below), which<br />
identifies your level <strong>of</strong> skill versus your level <strong>of</strong> enjoyment. Identify trends and summarize your results.<br />
Skilled<br />
Not Skilled<br />
Skill Matrix<br />
Enjoy Do Not Enjoy<br />
Exercise #3: Competency Building<br />
Draw two pie charts. Label the first one “Current Position Competencies,” and the second one “Aspiring Position<br />
Competencies.” Use the first pie chart to represent the skills you use in your most recent/current position and<br />
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indicate percentage <strong>of</strong> time you spend using each <strong>of</strong> the skills. Use the second pie chart to highlight the skill mix you<br />
want in your next job or career. Evaluate your results. How similar or different are the two pie charts?<br />
Exercise #4: Identifying Accomplishments<br />
Brainstorm a list (at least 10) <strong>of</strong> your career and non-career related accomplishments (e.g. created a model that<br />
tracked receivables more accurately, wrote a great press release, recommended a change in the way compensation<br />
was awarded). Your accomplishments do not have to be epic. Any accomplishment can give you insight into the<br />
skills you possess. After brainstorming, pick 5-6 accomplishments and write a few paragraphs describing each<br />
accomplishment. Then, analyze the skills used as part <strong>of</strong> those accomplishments.<br />
Identifying Your Interests<br />
Below are three exercises to help you identify and assess your interests. It is important to recognize that some <strong>of</strong><br />
your interests will be strong and clear (e.g. “I love to manage people”), while other interests will not be as clear<br />
because you have not had exposure to these areas (e.g. “I think I would like to work on a team”).<br />
Exercise #1: Interest Generation<br />
Identify what work, volunteer or non-work related activities excite you and write about them. The below questions<br />
can help generate ideas about what excites you.<br />
• When you visit a library or bookstore, what types <strong>of</strong> books or magazines are you drawn toward?<br />
• When you read the newspaper or watch television, what types <strong>of</strong> things catch your attention?<br />
• What industries are appealing to you?<br />
• If you could have any job in the world, what would it be? Why?<br />
• If you could work on any project area at your current or past employer, what area would you select?<br />
Exercise #2: Interest Identification<br />
Graph your lifeline with time on the X-axis and happiness on the Y-axis. What was going on inside or outside <strong>of</strong><br />
work during the times you were happiest? What was interesting/satisfying about these times?<br />
Identifying Your Values<br />
Below are four exercises to help you identify your values. As you complete these exercises be honest with yourself.<br />
It is easy to be attracted to things which a lot <strong>of</strong> people value (e.g. working for a prestigious firm, owning your own<br />
company, or making a lot <strong>of</strong> money) but stay true to your own values.<br />
Exercise #1: Idealize your Next Job<br />
List five elements you must have in your next job. List five elements you absolutely do not want in your next job.<br />
Exercise #2: Envision your Legacy<br />
How do you want to be remembered? What did you accomplish in your lifetime? If you had one year to live what<br />
three things would you want to accomplish before you die? Write your obituary.<br />
Exercise #3: Articulate your Pr<strong>of</strong>essional Journey<br />
Make a list <strong>of</strong> the career decisions/job changes you have made in your life. What values were driving each <strong>of</strong> those<br />
decisions? Is there a pattern? Were you true to what you really wanted? Were you happy with your decisions? If not,<br />
why? Summarize your results.<br />
Exercise #4: Value Trade-<strong>of</strong>fs<br />
Once you have identified your values it is important to prioritize them so you can easily understand how a potential<br />
job fits with or challenges your value system. Organize your values into 3 categories: 1) values that must be met,”<br />
2) values that should be met, and 3) values that “should do not have to be met”. The values you place in the first<br />
category – those that are never negotiable – are the ones you must be aware <strong>of</strong> as you engage in your job search and<br />
determine if a potential position/company is right for you.<br />
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Recommended Reading<br />
• Back in Control: How to Stay Sane, Productive, and Inspired in Your <strong>Career</strong> Transition (Diane Grimard<br />
Wilson)<br />
• <strong>Career</strong> Counselor's Handbook (Richard Nelson Bolles & Howard Figler)<br />
• Discover What You're Best At (Linda Gale)<br />
• Discovering Your <strong>Career</strong> In Business (James Waldrup & Timothy Butler)<br />
• Do What You Are: Discover the Perfect <strong>Career</strong> for You Through the Secrets <strong>of</strong> Personality Type (Paul D.<br />
Tieger and Barbara Barron-Tieger)<br />
• Finding Your Perfect Work (Paul Edwards & Sara Edwards)<br />
• Getting Unstuck: How Dead Ends Become New Paths (Timothy Butler)<br />
• I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It<br />
(Barbara Sher)<br />
• Live the Life You Love: In Ten Easy Step-By Step Lessons (Barbara Sher)<br />
• What Color Is Your Parachute? 2008: A Practical Manual for Job-hunters and <strong>Career</strong>-Changers (Richard<br />
Nelson Bolles)<br />
Websites and Online Subscriptions<br />
• DISC Pr<strong>of</strong>ile (www.discpr<strong>of</strong>ile.com)<br />
• Keirsey Temperament Sorter (www.keirsey.com)<br />
• Lawler Kang’s “Passion at Work” (www.lawlerkang.com)<br />
• MAPP (www.assessment.com)<br />
• Strong Interest Inventory (www.cpp.com/products/strong/index.asp)<br />
• The Birkman Method resolution (www.birkman.com)<br />
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> Website<br />
• <strong>Career</strong> Leader®<br />
• Myers-Briggs Type Indicator® (MBTI)<br />
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<strong>CHAPTER</strong> 3: MARKET RESEARCH & STRATEGY DEVELOPMENT<br />
INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
This chapter covers market research and strategy development and is organized into the following sections:<br />
• Overview <strong>of</strong> Market Research<br />
• Effective Market Research<br />
• Strategy Development & Implementation<br />
• Conclusion<br />
• Appendix<br />
After exploring self-assessment (see Chapter 2), the next foundational step in the job search process is to research<br />
industry(s) <strong>of</strong> interest and develop your job search strategy. The specific steps required for both market research and<br />
strategy development depend on your particular situation (e.g. your industry <strong>of</strong> interest, your prior level <strong>of</strong> market<br />
place knowledge and your familiarity with the job search process); therefore, the amount <strong>of</strong> time required to<br />
complete these steps will vary. In addition, as with self-assessment, market research and strategy development<br />
efforts continue throughout the job search process (and even after you have accepted a new position).<br />
OVERVIEW OF MARKET RESEARCH<br />
What is Market Research? Why is it important?<br />
Market research is simply the process <strong>of</strong> learning about the market place. The market place is multifaceted and<br />
includes:<br />
• Industries<br />
• Functions (job roles)<br />
• Companies (employers)<br />
• Positions (specific job opportunities)<br />
You should conduct market research on potential industries and functions <strong>of</strong> interest based upon the results <strong>of</strong> your<br />
self-assessment analysis (see Chapter 2) to gain deeper understanding/knowledge <strong>of</strong> those industries/functions. Test<br />
and retest your beliefs about the market place and how a specific industry/function fits with your skills, interests and<br />
values to determine if that industry/function is right for you.<br />
Market research follows and builds upon the foundation <strong>of</strong> self-assessment and enables you to strategically:<br />
• Develop your job search approach<br />
• Identify target companies and potential networking contacts<br />
• Plan your networking efforts<br />
• Organize effective and targeted resumes<br />
• Write convincing cover letters<br />
• Prepare effectively for interviews<br />
• Evaluate <strong>of</strong>fers<br />
• Plan your long-term career vision and strategy<br />
Both primary and secondary research are required to gather information on the market.<br />
• Primary research includes information gathered from talking with people. Sample ways to connect with<br />
knowledgeable individuals include joining an industry association or pr<strong>of</strong>essional club, taking a class, doing<br />
volunteer work, attending conferences and talking with mentors, career advisors and/or someone in the industry<br />
(see Chapter 4 for specific tactical networking advice).<br />
• Secondary research is conducted with published sources <strong>of</strong> information including information found on the<br />
internet or in a library. Current <strong>Wharton</strong> students should use Lippincott Library and its staff throughout the job<br />
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search process. In addition, the Appendix has a listing <strong>of</strong> potential resources for non-industry-specific secondary<br />
research.<br />
Ideally, market research should be a combination <strong>of</strong> both primary and secondary research efforts.<br />
EFFECTIVE MARKET RESEARCH<br />
Consider the following guiding principles when conducting market research:<br />
• Begin conducting market research as soon as you complete the majority <strong>of</strong> the self-assessment process. The<br />
earlier you begin learning about an industry <strong>of</strong> interest, the better. Developing your market knowledge will help<br />
confirm your areas <strong>of</strong> interest and therefore validate further pursuit or, conversely, allow you to cease pursuing<br />
areas that your research confirms are not appealing to you. This knowledge leads to better decision-making and<br />
more effective time management.<br />
• Be open to learning. Be inquisitive. Negative information (e.g. learning enough about an industry to decide you<br />
are not interested) is just as valuable as positive information (e.g. information that reinforces your interest).<br />
Your market research efforts will help you identify the appropriate strategy for your job search. It is wise to<br />
always keep your eyes and ears open and learn as much as you can, even if it does not directly affect your job<br />
search at the moment. That said, it is essential to use self-assessment and market research to make decisions on<br />
your industry and/or functional focus.<br />
• Devote an appropriate amount <strong>of</strong> time to market research. If you plan to return to the same industry, you will<br />
need to continue to verify that it is the right industry for you, which may involve going back and forth between<br />
this step and self-assessment. If you are entering a new industry, you will need to spend more time learning<br />
about that industry before proceeding to the next step. Do not devote so much time to self-assessment and<br />
market research, however, that you miss opportunities to engage with network contacts or submit an<br />
application.<br />
• Start by conducting secondary research to achieve a baseline <strong>of</strong> knowledge. Confirm your secondary research<br />
findings during primary research/networking conversations. Use these conversations to illustrate your<br />
knowledge <strong>of</strong> the industry (or function or company), your ability to learn new things and your passion for the<br />
industry. Avoid asking networking contacts questions that can be easily answered by reading the internet. These<br />
types <strong>of</strong> questions show laziness and disrespect and can damage your reputation and credibility (see Chapter 4).<br />
Learning about industries, functions and companies should continue as you network, write resumes and cover letters<br />
and interview – throughout the entire job search process.<br />
Sample Questions<br />
Conduct market research according to specific goals. Are you learning about a new industry/function or are you<br />
deepening existing knowledge? Are you seeking to understand a position’s required skill set or a potential career<br />
path? At the beginning <strong>of</strong> the job search process, when you may be considering several career paths, focus on<br />
answering questions like these:<br />
Industry Questions<br />
• What are the trends in this industry? What are the challenges? What types <strong>of</strong> firms exist (large, small,<br />
entrepreneurial start-ups, etc)? Where will the industry be in five years?<br />
• What are the key resources (books, associations, newsletters, etc) I can use to learn more about the industry?<br />
• As I understand this industry has changed a lot in terms <strong>of</strong> XXXX in the past XX years. How have these<br />
changes affected this company?<br />
• What technical or specific skills are required for people to be successful in this industry?<br />
Company Questions<br />
• What is the structure <strong>of</strong> the firm? Which function has P&L ownership within the company?<br />
• What is the culture <strong>of</strong> this industry, company, function? What are some specific examples? What are the<br />
critical success factors for the company? What are the preferred styles <strong>of</strong> communication?<br />
− Think: Does this culture appeal to me? Can I see myself working with colleagues like these?<br />
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• How long has this company been in existence and what are the long-term plans for growth?<br />
• What does the company consider its most important assets?<br />
• How does the company compare to its competitors?<br />
Position Questions<br />
• What would an average day at work look like? What would I be expected to do during an average day, week,<br />
month at work? Are the day-to-day tasks routine or project oriented? Individual or team? What is the degree <strong>of</strong><br />
independence? Degree <strong>of</strong> intensity? Amount <strong>of</strong> travel? Amount and type <strong>of</strong> training? Does the company give<br />
you a variety <strong>of</strong> experiences in different divisions/products/business situations? What is this individual’s<br />
personal experience? What challenges/opportunities has he/she faced? How much impact can a new employee<br />
have on the business?<br />
− Think: Can I see myself doing this type <strong>of</strong> work? Does it fit with my skills, interest and values? What<br />
percentage <strong>of</strong> the work involves skills you do not yet have? What effort will it take to learn these?<br />
• What attributes do people successful in this position possess? What attributes allow someone to excel in this<br />
industry? What attributes are considered to be weaknesses? What are common likes/dislikes about the job?<br />
− Think: Do I have these strengths or weaknesses? Am I a “target employee?”<br />
• What opportunities will this industry/function/company open for me now/in the future? What opportunities<br />
does it close for me now/in the future? Is senior management promoted from within or outside hires? What<br />
functions do they come from? How strong is the <strong>Wharton</strong> alumni network at the company?<br />
As you engage in this market research, be attuned to how you respond to what you learn. Being excited and<br />
energized by what you discover is a positive sign that you may be interested in that industry/function/position.<br />
Once you have a fairly clear idea <strong>of</strong> your target industry, you can narrow the focus <strong>of</strong> your market research efforts<br />
by evaluating the following questions:<br />
• Are you sure this is the right career path for you?<br />
• Are there other related fields that you have not yet considered that warrant consideration?<br />
• What companies/positions in this industry <strong>of</strong>fer the best opportunity for you?<br />
• How does this industry operate? What is the best approach for your job search? How can you become an<br />
“insider?”<br />
Once you have targeted a specific industry, use your market research to prepare for the subsequent steps in the job<br />
search process (e.g. networking, resume writing, cover letter writing and interviewing). Ask questions to confirm<br />
your knowledge and/or build your target list <strong>of</strong> companies and contacts.<br />
Tips:<br />
1) Review potential interview questions for your target industry to gather insight into the type <strong>of</strong> information<br />
you will be expected to know for an interview<br />
2) Read industry magazines and newspapers to learn about the industry and to identify what others in the<br />
industry know and what you will be expected to know<br />
3) Review questions (see Chapter 8 Appendix) which may help you evaluate a potential opportunity<br />
STRATEGY DEVELOPMENT & IMPLEMENTATION<br />
What is Strategy Development? Why is it Important?<br />
Strategy development is the process <strong>of</strong> analyzing your self-assessment results together with your market research to<br />
determine which industry/function should be your target and how best to approach it. Strategy development heavily<br />
impacts both your short and long term career.<br />
Strategy Implementation<br />
Follow the steps below to create a plan for your job search process.<br />
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STEP 1: Create a timeline for your job search process. Estimate the amount <strong>of</strong> time required to complete various<br />
steps in the job search (including follow-up) and set realistic goals. Consider setting “overarching goals” as well as<br />
“mini-goals” to guide you along the way.<br />
Tips:<br />
1) Identify a way to track your progress and manage/organize your data. Record who you called, what was<br />
said, what you know about a company, who you know at the company, etc<br />
2) Consider finding a job search “buddy” – a friend who can keep you on track, hold you accountable, serve<br />
as a sounding board and <strong>of</strong>fer ideas<br />
STEP 2: Brainstorm to create a target list <strong>of</strong> companies in your chosen industry (within your geographic restrictions,<br />
if any exist). Decide which companies to contact and prioritize them. Try to have approximately 10 “active”<br />
companies (e.g. those you are interested in and are pursuing) in your search. When an active company becomes<br />
inactive, replace it with a new company from your target list. Ideally, you always have active companies at different<br />
stages <strong>of</strong> the process.<br />
To help you prioritize your target company list, ask the following questions:<br />
− What companies am I most interested in? Why?<br />
− Which ones will I contact first? Which ones will I leave for the end? Why?<br />
Tips:<br />
1) Use “Google” (or other online search engines) to identify potential companies <strong>of</strong> interest. Type a<br />
description <strong>of</strong> your target industry into Google and review the results<br />
2) Search business databases such as Factiva, Lexis Nexis, Capital IQ, Dunn & Bradstreet’s Million Dollar<br />
Database, Hoovers, Multex, ZoomInfo and Investext Plus<br />
3) Read trade magazines<br />
4) Attend conferences and make note <strong>of</strong> companies represented through panels, speakers and sponsorship<br />
5) Gather company information from friends and former colleagues who are familiar with your target industry<br />
6) Current Students: Review the “Company List” in <strong>Career</strong>Path<br />
STEP 3: Develop a networking plan for each target company. Identify contacts and develop a timeline for reaching<br />
out to these contacts (see Chapter 4). The purpose <strong>of</strong> speaking with networking contacts is to help evaluate your<br />
level <strong>of</strong> interest in the individual companies, to learn more about the industry and to identify possible job leads.<br />
Tips:<br />
1) Ask former colleagues for referrals (and be sure to follow-up in a timely fashion)<br />
2) Search your undergraduate alumni database and <strong>Wharton</strong>’s alumni database for contacts<br />
3) Use LinkedIn, Facebook, MySpace and other social networking sites to identify potential contacts<br />
4) Join pr<strong>of</strong>essional industry associations; attend pr<strong>of</strong>essional conferences<br />
5) Current Students: Search <strong>Wharton</strong>’s Facebook, the Resume Book Archive, Full-Time and Intern Directory,<br />
<strong>Wharton</strong> Summer Job Survey and Peer Network<br />
STEP 4: Identify job leads and begin networking. Job leads can be divided into two categories: hidden and<br />
advertised. You should take advantage <strong>of</strong> both types <strong>of</strong> leads. Hidden job leads are those that are found through the<br />
networking process (see Chapter 4) and are <strong>of</strong>ten not advertised. Advertised job leads are those that are posted on<br />
<strong>Wharton</strong>’s <strong>Career</strong>Path system or Job Board, online job boards (See Appendix for sample listing), a company’s<br />
website or by executive search firms. (Note: Executive Search firms are typically not effective for current <strong>MBA</strong>s<br />
who lack significant work experience and/or who are planning on changing functions/industries – see Chapter 1).<br />
Your earlier market research should have helped you identify the primary means <strong>of</strong> finding job leads in your<br />
industry.<br />
Tips:<br />
1) Create a strategy for checking the various and appropriate job source platforms on a regular basis (e.g.<br />
check all appropriate online job boards every Sunday night so you do not miss any new postings)<br />
2) Avoid the “black hole” <strong>of</strong> the internet. When applying for appropriate online job postings use your prior<br />
research and leverage your network to ensure your resume is noticed<br />
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3) Make sure your friends and associates are aware that you are engaged in a job search (and make sure they<br />
know what industry or position you are seeking) so that they can send you referrals or job opportunities that<br />
might be <strong>of</strong> interest to you<br />
STEP 5: Determine the appropriate number (and focus) <strong>of</strong> resumes you will need to conduct your job search.<br />
Resumes tailored to your target industry – and even target function – are most effective (See Chapter 5); it may be<br />
necessary to have more than one version.<br />
STEP 6: Begin preparing for cover letter writing (see Chapter 6) and interviewing (see Chapter 7). You can organize<br />
your market research to help you compose strategically focused cover letters and to create materials you can use to<br />
practice for successful interviews.<br />
CONCLUSION<br />
After conducting market research, you should know which industries and functions interest you. Your target list <strong>of</strong><br />
industries, companies and positions should be prioritized. The knowledge you gain from this research helps form a<br />
focused and productive approach to the next steps <strong>of</strong> the job search.<br />
APPENDIX<br />
Below are some <strong>of</strong> the most popular resources that contain information on a variety <strong>of</strong> industries. For resources<br />
specific to an industry, seek the advice <strong>of</strong> someone with experience in that industry. Many <strong>of</strong> these resources are feebased,<br />
but are available to current students via the Lippincott Library and/or the <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> student<br />
website.<br />
Recommended Reading<br />
• Encyclopedia <strong>of</strong> Associations<br />
• Financial Times (www.ft.com)<br />
• <strong>MBA</strong> Jungle<br />
• The Economist<br />
• Wall Street Journal (www.wsj.com)<br />
Websites and Online Subscriptions<br />
Market Research and Strategy Development<br />
• <strong>Career</strong> Journal (www.careerjournal.com)<br />
• Corporate Information (www.corporateinfo.com)<br />
• Forester Research (www.forester.com)<br />
• Global Workplace (www.global-workplace.com)<br />
• Hoovers (www.hoovers.com)<br />
• Individual Company’s websites<br />
• OneSource (www.onesource.com)<br />
• Plunkett Research (www.plunkettresearchonline.com)<br />
• ProQuest (www.proquest.com)<br />
• Quint <strong>Career</strong>s (www.quintcareers.com)<br />
• Riley Guide (www.rileyguide.com)<br />
• Thomson Reuters (www.thomsonreuters.com)<br />
• Uniworld (www.uniworld.com)<br />
Job Leads<br />
• 6 Figure Job (www.6figurejobs.com)<br />
• <strong>Career</strong> Journal (www.careerjournal.com)<br />
• Individual Company’s websites<br />
Chapter 3 | Market Research & Strategy Development 5
• Ladders (www.theladders.com)<br />
• <strong>MBA</strong> Direct (www.mbadirect.com)<br />
• <strong>MBA</strong> Exchange (www.mba-exchange.com)<br />
• Monster (www.monster.com)<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> Website<br />
• Capital IQ<br />
• <strong>Career</strong>Leader®<br />
• <strong>Career</strong>Path’s “Company List”<br />
• “Explore Industry Areas” drop down menu<br />
• Geographic placement reports<br />
• Going Global<br />
• Lippincott Library’s Business Databases – including (but not limited to) the following:<br />
− ABI/Inform<br />
− Bloomberg<br />
− Dunn & Bradstreet<br />
− Factiva<br />
− Forrester<br />
− Hoovers<br />
− Investext Plus<br />
− LexisNexis<br />
− Standard & Poor<br />
− Thomson Research<br />
• <strong>Management</strong> Rotation Programs<br />
• Resume Book Archive<br />
• Salary, Timing & Offer reports<br />
• Summer Job Surveys<br />
• Vault <strong>Career</strong> Library<br />
• <strong>Wharton</strong> Alumni Directory<br />
• Wet Feet Insider Guides<br />
Chapter 3 | Market Research & Strategy Development 6
INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
<strong>CHAPTER</strong> 4: NETWORKING<br />
This chapter covers networking and is organized into four major sections:<br />
• What is Networking?<br />
• Guidelines for Effective Networking<br />
• Successful Preparation<br />
• How to Network (e.g. identifying and approaching contacts)<br />
• Conclusion<br />
• Appendix<br />
WHAT IS NETWORKING?<br />
Networking is a common term used to describe the act <strong>of</strong> engaging in conversations to build relationships, gather<br />
information and identify potential opportunities over the course <strong>of</strong> your pr<strong>of</strong>essional career. Networking can occur<br />
in many forms, including:<br />
• Informational meetings/informational interviews arranged for the specific purpose <strong>of</strong> learning about an industry<br />
or company<br />
• Meeting people at conferences, presentations, career fairs and business meetings<br />
• Engaging in conversations arranged through personal or pr<strong>of</strong>essional referrals<br />
Networking can be used throughout your career as a tool for pr<strong>of</strong>essional growth and advancement. It can also be<br />
used during job search periods to:<br />
• Conduct market research to determine if an industry/company is the right fit (see Chapter 3)<br />
• Build a business/pr<strong>of</strong>essional network by developing relationships in a specific industry<br />
• Identify open positions and/or job leads that may not be publicly listed (According to the U.S. Bureau <strong>of</strong> Labor<br />
and Statistics, research shows that approximately 70-75% <strong>of</strong> jobs are found through networking versus<br />
responding to a job posting)<br />
• Demonstrate interest in a specific industry/function/company<br />
• Prepare for job applications (resumes and cover letters see Chapters 5 & 6 and interviews see Chapter 7)<br />
• Follow up on an application to a posted position<br />
• Evaluate potential career options as well as job <strong>of</strong>fers (see Chapter 8)<br />
The most effective networking starts with people with whom you have strong relationships. Avoid waiting until you<br />
need the network to build it. Invest time in building a strong network <strong>of</strong> people (former colleagues, classmates, etc.)<br />
from whom you can draw upon throughout your career. Successful networking requires a focus on building personal<br />
relationships, not just asking for a job. Be prepared to <strong>of</strong>fer your own time and attention to your contacts; avoid only<br />
leaning on them when you are in need. Showing concern and interest in others will help build the credibility and<br />
trust that is required for establishing an effective network.<br />
GUIDELINES FOR EFFECTIVE NETWORKING<br />
Success in networking is dependent upon:<br />
• Understanding the personality, level <strong>of</strong> experience, knowledge, and values <strong>of</strong> the individual<br />
• Focusing on the needs/thoughts <strong>of</strong> that person; listen for opportunities to give something back – <strong>of</strong>fer something<br />
<strong>of</strong> value to anyone who takes the time to network with you<br />
• Evaluating the nature <strong>of</strong> the situation/relationship (e.g. appropriate setting/timing, nature <strong>of</strong> established<br />
relationship, potential to establish a good rapport, etc)<br />
• Demonstrating pr<strong>of</strong>essionalism and self-confidence along with humility, warmth and appreciation<br />
• Conducting follow-up and seeking opportunities to give back to the contact<br />
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Define realistic goals which allow you to celebrate milestones during the job search process and set you up for<br />
success. Consider the following questions to help identify your goals:<br />
• Why am I contacting this person in particular, and not another person with similar experience? Am I interested<br />
in establishing a relationship or only seeking information?<br />
• What are my priorities? What are my primary/secondary motives?<br />
• Are these goals reasonable – with this person, in this amount <strong>of</strong> time, in this situation? What goals are<br />
unreasonable in this situation and why? Are there other methods I can use to accomplish these goals?<br />
For example, a realistic goal from an individual networking meeting may be to obtain the name <strong>of</strong> one new<br />
networking contact or an additional resource to review. It is unrealistic to expect that each networking conversation<br />
will turn into a job opportunity. After setting realistic goals, it may be helpful to record them on paper.<br />
A Note about the common fear <strong>of</strong> networking:<br />
Taking the time to prepare for a successful networking experience will reduce the anxiety that can accompany this<br />
task. The idea <strong>of</strong> contacting strangers or people you have not spoken with in a long time to ask for something when<br />
you do not have something to <strong>of</strong>fer in return can be intimidating. It can be difficult to understand why a contact<br />
would want to help. Shift your mindset. Focus on understanding the purpose <strong>of</strong> your networking as well as the<br />
opportunity for the networking contact; using one’s knowledge, expertise, or power to help someone is most <strong>of</strong>ten a<br />
positive experience.<br />
SUCCESSFUL PREPARATION<br />
Step-by-Step Informational Meeting Preparation<br />
Prepare for an informational meeting in the same manner you would prepare for an actual interview.<br />
STEP 1: Conduct market research (see Chapter 3)<br />
• Understand the industry, company; and <strong>MBA</strong>-level functional positions<br />
• Research the contact’s function, position and background<br />
• Consider identifying <strong>Wharton</strong> students/former colleagues who worked for the firm in the past. If possible, talk<br />
with them prior to engaging the firm. They can provide you with information regarding best practices for<br />
approaching the company<br />
STEP 2: Create your story (Chapter 7)<br />
• Articulate why you are interested in gathering information about the industry/company/position<br />
• Identify 2-3 key messages about you, your qualifications and interests that you want to communicate. Focus on<br />
things about yourself that would be interesting to the person. You will not sell yourself by talking about the<br />
impressive things you have done which do not interest him/her.<br />
• Thoroughly prepare and practice your 30-second pitch (see “Prepare your 30-Second Pitch” section <strong>of</strong> this<br />
Chapter)<br />
STEP 3: Organize an agenda (see “Approaching Contacts” section <strong>of</strong> this Chapter)<br />
STEP 4: Develop strategic questions you plan to address during the meeting (see Appendix)<br />
• Prepare enough questions to fill the entire scheduled meeting time<br />
• Show you conducted background research – ask specific (not general or open-ended) questions<br />
• Target your questions to the person with whom you are speaking (e.g. recruiting questions should be reserved<br />
for human resource pr<strong>of</strong>essionals, high level strategic questions/long-term career perspective questions should<br />
be asked <strong>of</strong> senior management, questions about day-to-day responsibilities should be asked <strong>of</strong> employees<br />
currently in the role you are seeking)<br />
• Avoid questions that someone could answer with a simple “yes” or “no”<br />
• Never ask questions that you can find answers to on the company’s website<br />
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STEP 5: Identify successive potential networking contacts as well as the best methods for approaching these<br />
contacts (see “How to Network” section <strong>of</strong> this Chapter)<br />
Effective preparation will enable you to:<br />
• Leverage the time allotted for the networking meeting<br />
• Demonstrate your knowledge <strong>of</strong> the industry<br />
• Build confidence (which can lead to clear and succinct communications and strong body language)<br />
• Anticipate potential questions you may be asked<br />
Achieving an effective meeting will increase the likelihood that the contact will share referrals and be interested in<br />
developing a long-term relationship with you.<br />
Prepare your 30-Second Pitch<br />
An effective 30-second pitch shares information about your past as well as your career goals moving forward. This<br />
pitch provides a quick overview <strong>of</strong> who you are and what type <strong>of</strong> experience you are seeking. In addition,<br />
condensing your goals into 30 seconds helps clarify your goals and message. A 30-second pitch should include:<br />
• The Intro: What do you want to be known for?<br />
• The Evidence: Highlight relevant examples <strong>of</strong> your talents<br />
• The Value Proposition: What you have to <strong>of</strong>fer<br />
• The Ask: Be specific about your needs/goals<br />
To help you formulate your own 30-second pitch, review the examples listed below.<br />
Example 1:<br />
Prior to <strong>Wharton</strong> I worked in the operations department for XYZ Corp. Through my experience in the automotive<br />
industry, I became extremely interested in the development <strong>of</strong> alternative energy sources and its impact on the auto<br />
industry. I believe my operations background, along with my concentration in Strategic <strong>Management</strong> at <strong>Wharton</strong>, is<br />
ideally suited for a career in energy strategy. I would really appreciate a moment <strong>of</strong> your time so that I could learn a<br />
little about where you think the industry is heading in the next 5 – 10 years.<br />
Example 2:<br />
I am a first year <strong>Wharton</strong> <strong>MBA</strong> majoring in Finance with six years <strong>of</strong> experience as a s<strong>of</strong>tware engineer. I managed<br />
the team at XYZ S<strong>of</strong>tware that developed a new product that grew to over 50% <strong>of</strong> company revenues in two years.<br />
Given the first-mover advantage in the market, we worked under extremely tight deadlines to release the product<br />
before competition, and succeeded through hard work and long hours to release a high quality product on time and<br />
on budget. My experience demonstrates my ability to thrive and succeed in high pressure, time sensitive<br />
environments while conducting detail-oriented, analytical work. I am confident that this would translate to success<br />
in Investment Banking.<br />
Example 3:<br />
I am a first year <strong>Wharton</strong> <strong>MBA</strong> with management consulting and venture capital experience, mainly focused in<br />
communications technology. As a VC Associate I evaluated the market demand for over 200 prospective technology<br />
investments, and as an associate consultant with XYZ, I advised a client on a successful entry into a new wireless<br />
PDA market. I am seeking a business analyst internship with a top technology company to leverage my experience<br />
in technology, strategy and market analysis.<br />
Example 4:<br />
I am a <strong>Wharton</strong> <strong>MBA</strong> marketing major with over five years <strong>of</strong> experience in marketing communications. Most<br />
recently I was at a leading advertising agency directing eight accounts with billings <strong>of</strong> over $20 million. I was also<br />
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selected by my firm for a fast-track management training program. With my experience in the advertising field, and<br />
broader marketing training at <strong>Wharton</strong>, I am confident that I will be an effective contributor to a summer internship<br />
in brand management. Your firm’s brand management internship program has an excellent reputation. I would like<br />
to follow up with you to discuss the program in more detail. May I call you next week to follow up?<br />
NOTE: For <strong>Wharton</strong> students seeking full-time employment after the completion <strong>of</strong> an internship, it can be helpful<br />
to tweak your 30-second pitch to include:<br />
• What you did over the summer? Include your major internship accomplishments<br />
• Why are you not going back to your summer employer? Avoid speaking negatively about your former<br />
employer – focus only on what you are looking for in your next role<br />
• What’s next? How does your summer experience and background qualify you for this new role you are<br />
targeting? Include your value proposition to the company/industry you are targeting<br />
The two sample post-<strong>Wharton</strong> summer internship pitches listed below highlight how to position your summer<br />
experience if you want to stay within the same industry (Ex. 1) and if you want to move to another industry (Ex. 2).<br />
Example 1:<br />
I am a second year <strong>MBA</strong>. My summer internship was with XXX where I worked with a beverage client, identifying<br />
$10M in cost savings opportunity. I had a great experience at XXX, and have an <strong>of</strong>fer to go back. While I am<br />
considering that, I am speaking with a few select consulting firms that I didn’t get the chance to meet last year. Since<br />
I’m committed to a consulting career, I want to choose the firm where my skills and working style fit best. My<br />
classmate Stewart spent the summer at ABC and encouraged me to speak with you. We have worked on many team<br />
projects together, and he thought I would be an excellent fit at ABC given my approach and consulting experience<br />
with XXX.<br />
Example 2:<br />
I am a second year <strong>MBA</strong>. My summer internship was with XXX where I worked with a beverage client, identifying<br />
$10M in cost savings opportunity. I had a great experience at XXX, and have an <strong>of</strong>fer to go back. That said I would<br />
like to work in a company where I can use my strategic analysis skills to identify solutions and be a part the internal<br />
company implementing those solutions. I’d like to work in the strategy group at a great brand like XYZ. In strategy<br />
consulting this summer I used analytical tools to make a bottom line improvement at a client, and have heard that<br />
XYZ’s strategy group uses a similar approach….<br />
Tip: Be sure to practice your pitch so that it sounds natural and not robotic.<br />
HOW TO NETWORK<br />
Identifying Contacts<br />
Potential networking contacts come from a variety <strong>of</strong> sources including:<br />
• Friends and current/past colleagues - start with people currently closest to you and move to those from your<br />
past. Do not neglect past relationships, as they can have meaning and are a good resource from which to draw.<br />
Brainstorm an exhaustive list – you do not necessarily have to contact each person you identify<br />
• Alumni Associations (<strong>Wharton</strong>, undergraduate institution, previous employer, etc) - alumni are <strong>of</strong>ten loyal to<br />
their institution/employer and tend to be willing to help fellow alumni – even those with whom they have never<br />
spoken (see “Approaching Contacts” section <strong>of</strong> this Chapter)<br />
• Pr<strong>of</strong>essors - many faculty have relationships with corporations and may be willing to share contacts and<br />
information<br />
• Conferences - attending conferences in your area <strong>of</strong> interest is an excellent way to meet networking contacts<br />
• Associations - join groups and attend and volunteer at events. Volunteering is a great way to build strong<br />
relationships. If you help out others it is likely they will help you in the future<br />
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• Trade Literature - read magazines, periodicals and other materials related to your area <strong>of</strong> interest. Use these<br />
resources to identify organizations, events, websites and people in the industry<br />
• Online Networking Sites - utilize networking websites such as LinkedIn and Facebook.com<br />
If you are seeking employment outside <strong>of</strong> your home country, connect with people from your home country who are<br />
employed in your target geography. People from the same country <strong>of</strong> origin as you may be willing to assist you<br />
regardless <strong>of</strong> your target industry and can share potential challenges and methods for overcoming those challenges.<br />
Determining Who to Contact – and When<br />
Prior to reaching out to potential networking contacts, develop a strategy (based upon your goals) for determining<br />
who to contact first and how to leverage your time effectively. Below are some strategies to guide your prioritization<br />
<strong>of</strong> contacts:<br />
• Proximity – how close you are to the contact<br />
• Power – the amount <strong>of</strong> decision-making authority the contact possesses<br />
• Expertise – the amount <strong>of</strong> knowledge/information the contact possesses<br />
• Interest – your desire to gather information from the contact (and desire to work for contact’s employer)<br />
Use proximity to your advantage and get referred. Ask friends for recommendations. A warm contact/warm<br />
introduction is always better than a cold call (e.g. contacting someone who you have never spoken to before and to<br />
whom you have not been referred). While contacts with whom you have the closest proximity are most likely to<br />
respond to your inquiry, it can also be effective to first contact companies which are low on your priority list. These<br />
can provide opportunities for you to experience networking in a low-risk environment.<br />
Approaching Contacts<br />
While the specifics <strong>of</strong> your approach are dependent upon the situation (e.g. a scheduled networking meeting versus<br />
an impromptu discussion at a conference), there are some strategies which will work in any situation to increase the<br />
productivity <strong>of</strong> your conversation.<br />
If you are asking for a scheduled networking meeting (e.g. informational meeting), start with a well-crafted email.<br />
The short and targeted content <strong>of</strong> the email should:<br />
• Introduce you. Who are you? Where are you from?<br />
− Consider including a version <strong>of</strong> your 30-second pitch (see “Prepare your 30-Second Pitch” section above)<br />
• Explain how you got his/her name and contact information<br />
− Did someone refer you? Did you meet at a conference? Did you find his/her name on the <strong>Wharton</strong> Alumni<br />
Database?<br />
• Explain what you want and why you are asking for help<br />
• Propose a time to talk. Detail when you will follow up (mark it on your calendar so you do not forget)<br />
• Set a reasonable time limit for the initial conversation<br />
− If you are contacting someone who you do not personally know, request only 15 minutes. If they know they<br />
will only have to talk to you for a limited amount <strong>of</strong> time, they are more likely to take your call. If you<br />
develop a good rapport during the conversation you can ask to schedule additional time<br />
− If you are confident that the person will want to speak to you, asking for 30 minutes is a good guideline<br />
(assuming you need and can effectively use that much time).<br />
• Be appreciative<br />
Tips:<br />
1) Use a detailed, descriptive and direct subject line. A subject line catches a person’s attention and<br />
communicates that you have a good reason to make contact, making it more likely that the email will be<br />
opened<br />
− Consider a subject line such as “referral from Mr. X” (assuming the person knows Mr. X)<br />
− Avoid using “networking conversation” as a subject line<br />
2) Include the original email text from the person who referred you indicating you should contact this<br />
particular person (if that is how your referral was received)<br />
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3) Make reference to previous conversations you have had with this person to remind him/her <strong>of</strong> who you are<br />
and what subjects you may have already covered<br />
4) Do not attach your resume. A resume communicates that you are looking for a job and the person may not<br />
respond if they feel you intend to pressure them for a job<br />
5) Do not get discouraged if you do not get an immediate response. It is possible that the person wants to help<br />
you but has not found the time to respond to your email<br />
6) Be courteous but diligent. If you have not heard back from a person, wait 5-10 business days and try again.<br />
Try to reach out using a different medium (e.g. phone versus email) and at a different time <strong>of</strong> the day. If<br />
you get the person’s voicemail, be specific regarding when you will call them back if you do not hear from<br />
them. If you speak with the person’s assistant, clearly explain your needs to them. It is acceptable practice<br />
to reach out three times before presuming that the contact is not available to speak with you.<br />
Sample introduction email text could include:<br />
Example 1:<br />
Subject Line: Met at <strong>Wharton</strong> Marketing Conference – Looking to Continue Conversation<br />
Dear John,<br />
My name is Holly Jones and I am a first year student at <strong>Wharton</strong>. We met at the Marketing Conference at <strong>Wharton</strong><br />
last October (we sat at the same table during the lunch keynote speaker, Mike Harrison from XXX). As I mentioned<br />
during our brief lunchtime conversation, I am passionate about the healthcare industry and was excited to hear that<br />
you transitioned from consulting to brand marketing after graduating from business school. I would love to talk with<br />
you for 20-30 minutes about your transition and career at ABC Company.<br />
Prior to coming to <strong>Wharton</strong>, I was a consultant with XYZ Company… [continue using a version <strong>of</strong> your pitch]<br />
Talking on a Friday would be ideal for me – because there are no classes scheduled. I am available November 14 th<br />
between 10:00 am and 2:00 pm and November 21 st between 7:00 am and 4:30 pm. If Fridays are not good for you,<br />
please let me know what time/date works and I will adjust my schedule. If I do not hear from you by XXXX, I will<br />
give you a call. In the meantime please do not hesitate to contact me at 215-XXX-XXXX or<br />
holly.jones@wharton.upenn.edu.<br />
I would be greatly appreciative <strong>of</strong> any time that you might be able to give me.<br />
Thank you.<br />
Holly<br />
Example 2:<br />
Subject Line: Referred by Jonathan Hopkins (from ABC Corporation)<br />
Dear Chris,<br />
My name is Leslie Johnson and I am a second year <strong>MBA</strong> at the <strong>Wharton</strong> School. My former supervisor at ABC<br />
Corporation, Jonathan Hopkins, recommended I reach out to you to get your insights on XXXX. I am interested in<br />
transitioning into a career in the media & entertainment industry (with a specific focus on television).<br />
Prior to <strong>Wharton</strong>, I XXXXXX … [continue using a version <strong>of</strong> your pitch]<br />
I plan to be in Los Angeles the week <strong>of</strong> November 14 th and would love to invite you to c<strong>of</strong>fee for 15-20 minutes to<br />
discuss your perspective on XXXX. I will call you next Thursday to see if we can set up a time to talk. In the<br />
meantime please feel free to reach me at 215-XXX-XXXX or leslie.johnson@wharton.upenn.edu. Thank you very<br />
much for your time.<br />
Chapter 4 | Networking 6
Best,<br />
Leslie<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
If you are at a networking event (such as conference or presentation), focus on developing higher quality<br />
connections with fewer individuals rather than superficial connections every company representative. In these<br />
situations, quality wins over quantity. If you make a connection with one person it is highly likely that he/she will<br />
help you out after your conversation (by either being an advocate for you in the company or helping you with other<br />
contacts, etc.). If you meet many people but do not make a real connection with any <strong>of</strong> them, it is likely that none <strong>of</strong><br />
them will help you out in the future.<br />
Conducting the Informational Meeting<br />
Informational meetings are meetings initiated and scheduled by you which enable you to learn about a specific<br />
industry/company/position (and potentially identify job leads). Below is a suggested agenda.<br />
PART I: Opening<br />
• Establish a common bond. Explain who referred you. Build a rapport as quickly and succinctly as possible<br />
• Re-state the objective <strong>of</strong> the meeting<br />
• Give your 30 second pitch (see “Successful Preparation” section)<br />
PART II: Discussion<br />
• Ask prepared and tailored questions (see Appendix)<br />
• Listen; gather advice/insights<br />
During the conversation try to identify if there is an employment opportunity for you (whether from an existing open<br />
position or if a position could be created for you). Carefully consider whether it is wise to broach the topic <strong>of</strong><br />
employment with their firm. If it is appropriate to discuss employment, be creative in your approach.<br />
For <strong>Wharton</strong> students seeking an internship, look for opportunities to leverage your particular skills in relation to a<br />
specific problem/challenge facing your contact and/or the company. For example, highlight your ability to conduct<br />
research/write a report on specified area <strong>of</strong> business. Listen closely for opportunities to <strong>of</strong>fer help in taking on a<br />
project or creating a solution. Ingenuity and initiative can go a long way. This strategy would be most effective in a<br />
small company that may not have the resources to hire an intern but that would welcome short-term help (you<br />
benefit by gaining valuable experience).<br />
PART III: Closing<br />
• Ask for additional contacts/referrals (i.e. “Can you recommend anyone else I should speak with?”)<br />
• Ask the individual if you can contact him/her in the future<br />
• Thank the individual. (e.g. “Thank you so much for taking the time to speak with me today about your industry.<br />
I will keep you updated on my status as well as my discussion with Mary Jones. I hope I can refer back to you<br />
in the future if I have additional questions. Thanks again.”<br />
Leveraging the Conversation<br />
Based on feedback from employers and alumni, following are the best practices for using networking conversations<br />
to your advantage.<br />
• Take responsibility for guiding the meeting (but demonstrate enough flexibility to adapt to the needs <strong>of</strong> your<br />
contact – remember, this is a conversation)<br />
• Be an active listener. Do more listening than talking. Avoid talking excessively about yourself or interrupting<br />
the speaker. Determine if there is a deeper message underlying the contact’s words<br />
• Focus on the person, not just the company and industry. Most contacts appreciate when people take time to<br />
show genuine interest in them and their experiences<br />
• Help your contacts help you. Be open and transparent about your needs. Explain key things about yourself and<br />
your situation that help the contact truly understand your needs<br />
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• Appeal to the contact’s “expert” status (e.g. “you are the only one that can answer this”). People like to be<br />
needed, appreciated and valued<br />
• Be conscious <strong>of</strong> how you are being perceived during the conversation. You do not want to change who you are,<br />
but you may need to adjust your style to adapt to a particular situation<br />
• Be enthusiastic – even if the person you are talking to is not. Avoid being aggressive. You want to show your<br />
interest, but you also want to communicate that you are highly qualified, calm and focused<br />
• Be ethical. Be honest and tell the truth. Lying and acting in an unethical manner can not only permanently<br />
damage a relationship, but permanently damage your reputation<br />
• Take notes during the conversation. This will help you track key insights learned about an industry/company<br />
and will allow you to write a personalized thank you note<br />
Etiquette<br />
Be sure that your behavior communicates your pr<strong>of</strong>essionalism and your abilities. Be courteous and respectfully<br />
limit the conversation to the amount <strong>of</strong> time that the contact originally agreed upon. If you would like more time,<br />
tell the contact you know the allotted time is up but ask for a few additional minutes. Lastly, demonstrate your<br />
sincere appreciation. This will increase the likelihood that the contact will share contacts and think <strong>of</strong> you for future<br />
opportunities.<br />
NOTE: When networking, it is important to understand the local culture so as to avoid miscommunication. If you<br />
are seeking employment outside <strong>of</strong> your home country, learn the culture <strong>of</strong> your target geography and adjust to it.<br />
Tips (for the United States):<br />
1) Call/Arrive on time. If circumstances arise and you are going to be late, call to inform your contact. When<br />
attending a <strong>Wharton</strong> recruiting event (presentation/panel/meeting), recruiters find latecomers disruptive and<br />
generally take note <strong>of</strong> those who do<br />
2) Treat every member <strong>of</strong> the company with respect. Be careful that your actions never make anyone from the<br />
company feel unimportant. You never know what power someone has behind the scenes<br />
3) Dress appropriately (for in-person meetings). Business casual is usually a safe choice for networking<br />
meetings. Conduct market research to determine the appropriate dress for your target industry<br />
4) Turn <strong>of</strong>f your cell phone. Cell phones are a distraction and can demonstrate a lack <strong>of</strong> respect<br />
5) Display good manners. If you are going to get a drink for yourself, <strong>of</strong>fer to get a drink for those around<br />
you. If you are at a pr<strong>of</strong>essional dinner, remember that the point <strong>of</strong> dinner is to get to know the person<br />
across the table, not to eat the meal. Do not be overly picky when ordering or let your eating take<br />
precedence over listening and speaking<br />
Body Language and Demeanor<br />
Body language is a critical part <strong>of</strong> networking (or any interaction) and impacts people’s impressions <strong>of</strong> you. In fact,<br />
research has shown that people’s opinions <strong>of</strong> others are more influenced by a person’s body language than by their<br />
words.<br />
Tips:<br />
1) Be confident in yourself and your abilities<br />
2) Speak slowly, clearly and with enough volume to be heard<br />
3) Make eye contact, maintain good posture and smile. Body language matters even during telephone<br />
conversations. Smiling when talking on the phone makes your voice sound more energetic and<br />
communicates enthusiasm. Having good posture helps you maintain consistent and calm breathing<br />
Following-Up<br />
Following up and communicating your gratitude does not require a significant amount <strong>of</strong> time but is essential in<br />
developing and maintaining strong relationships. Develop a system for tracking your contacts so that it is easy for<br />
you to determine when you last spoke/emailed and what you discussed. When a contact takes time to help you and<br />
you do not follow up, you have done a disservice to yourself (and other <strong>Wharton</strong> students/alums). Not only will that<br />
contact feel unappreciated but likely will not be willing to help you in the future, and he/she may notify other<br />
potential contacts <strong>of</strong> your behavior and be hesitant to help other <strong>Wharton</strong> students in the future.<br />
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The most obvious way to follow up after a conversation is to send a thank you note/email (within 24-48 hours). In<br />
addition to sending a thank you note, it is wise to follow up with the person periodically in the future, when<br />
appropriate (e.g. if you read an article that relates to your conversation, after you speak with the referred contact,<br />
when you accept a new position or something in your career-related life changes). Keeping in touch with the contact<br />
will make him/her feel that you valued their advice and perspective, and will help your name come to mind for<br />
potential leads/positions.<br />
CONCLUSION<br />
After reading this chapter you should better understand how to identify and approach networking contacts and how<br />
to engage in networking conversations. Networking is an imperative element <strong>of</strong> conducting business. Pr<strong>of</strong>essionals<br />
use networks to create new business opportunities, develop new products or clients, measure themselves against<br />
their competition and increase their own industry awareness.<br />
APPENDIX<br />
Recommended Reading<br />
• Business Etiquette for Dummies (Sue Fox)<br />
• Business Etiquette in Brief: The Competitive Edge for Today’s Pr<strong>of</strong>essional (Ann Marie Sabath)<br />
• Dig Your Well Before You’re Thirsty, The Only Networking Book You’ll Ever Need (Harvey Mackay)<br />
• How to Connect in Business in 90 Seconds or Less (Nicholas Boothman)<br />
• How to Win Friends and Influence People (Dale Carnegie)<br />
• How to Work a Room (Susan RoAne)<br />
• Kiss, Bow or Shake Hands (Terri Morrison and Wayne Conaway)<br />
• Make Your Contacts Count, Networking Know How for Cash, Clients, and <strong>Career</strong> Success (Anne Baber, Lynne<br />
Waymon)<br />
• Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Keith Ferrazzi)<br />
• Power Schmoozing: The New Etiquette for Social and Business Success (Terri Mandell)<br />
• The It Factor: Be the One People Like, Listen to, and Remember (Mark Wiskup)<br />
• The Networking Survival Guide: Get the Success You Want By Tapping Into People You Know (Diane<br />
Darling)<br />
• HBR article: “How Leaders Create and Use Networks” (Jan. 2007)<br />
• Various periodicals: Fast Company, Forbes, Consulting Magazine, Staffing <strong>Management</strong>, Los Angeles<br />
Magazine, New York Times, Ethical Corporation, Jungle, Newsweek, MediaWeek, AdWeek, Nations <strong>of</strong> the<br />
World, T+D, Media Route, The Chronicle <strong>of</strong> Higher Education, Television Week, Barron’s, San Fernando<br />
Valley Business Journal, Entertainment Weekly, Daily Variety, Orange County Business Journal<br />
Websites and Online Subscriptions<br />
• Intercultural Press (www.interculturalpress.com/store/pc/home.asp). They publish a series called INTERACT.<br />
• Cybor Link (www.cyborlink.com/besite/china.htm) – Basic but useful do’s and don’ts and links to other<br />
country specific information for China and Western Europe<br />
• Monster (www.monster.com)<br />
• LinkedIn (www.linkedin.com)<br />
• Facebook.com (www.facebook.com)<br />
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> Website<br />
• Capital IQ<br />
• “Company List” in <strong>Career</strong>Path<br />
• Full-Time and Intern Directory<br />
• Global Workplace<br />
• Going Global<br />
• Peer Network<br />
Chapter 4 | Networking 9
• Summer Job Surveys<br />
• <strong>Wharton</strong> Alumni Database<br />
• <strong>Wharton</strong> Job Board<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Sample Questions<br />
Be aware <strong>of</strong> the level <strong>of</strong> knowledge expected from you prior to engaging in informational meetings.<br />
Industry Questions<br />
• Can you recommend a book to read or other resources to consult that you have found particularly insightful on<br />
the industry?<br />
• Based on my research, I understand that the industry has changed a lot in the past X years. What have you seen<br />
from your company?<br />
• Who are the most important people in the industry today?<br />
• I am searching for a position in XYZ industry, can you recommend some steps to take?<br />
• Can you speak to me about how you entered the industry/position?<br />
• I read about XYZ event in this industry, how has that affected your business?<br />
• Can you talk about the most typical job progression in this industry for an <strong>MBA</strong> hire?<br />
• Does this industry typically <strong>of</strong>fer training to new hires? If so, what does it entail?<br />
Company Questions<br />
• I read that your firm’s goals are X, Y and Z. How do you see the implementation <strong>of</strong> those goals on a daily<br />
basis?<br />
• Given X, what approach does your company take in the marketplace?<br />
• What is unique about the way your company operates?<br />
• How does the reporting structure work?<br />
• What are the accepted channels <strong>of</strong> communication and how do they work?<br />
• How are employees recognized, judged and rewarded?<br />
• I read recently that your company did XXXX, what have some <strong>of</strong> the implications been?<br />
Position Questions<br />
• Could you describe a typical workday?<br />
• What is the range <strong>of</strong> your responsibilities?<br />
• What parts <strong>of</strong> your job do you find most difficult?<br />
• What jobs did you have that led to this one?<br />
• What project(s) are you/your division currently focused on?<br />
• What skills are required for your position?<br />
• What qualifications do you seek in a new hire?<br />
• What personality traits do you consider critical to success in this job?<br />
• What does the company consider important for someone to fit into the corporate culture?<br />
• How do most people enter this pr<strong>of</strong>ession?<br />
• Can you recommend any courses I should take while at <strong>Wharton</strong> before proceeding with my job search in this<br />
industry?<br />
Referral Questions<br />
• Who else can you recommend that I speak to about my interest in X? (It is a good idea to try to get more than<br />
one contact. Three is usually a good target.)<br />
• What else do you think I need to know at this point?<br />
<strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> would like to thank Deb Rosenbloom <strong>of</strong> the Hancock Leadership Group for her<br />
contributions within this chapter.<br />
Chapter 4 | Networking 10
INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
<strong>CHAPTER</strong> 5: RESUMES<br />
This chapter covers resume development and is organized into the following sections:<br />
• What is a Resume?<br />
• The Basic Parts <strong>of</strong> a Resume<br />
• The Structure <strong>of</strong> a Resume<br />
• Development <strong>of</strong> an Effective Resume<br />
• Resume Revision Process<br />
• Conclusion<br />
• Appendix<br />
WHAT IS A RESUME?<br />
A resume (curriculum vitae) is a marketing tool with one primary function – to get you the interview. It is a brief,<br />
clear representation <strong>of</strong> what you have to <strong>of</strong>fer to an employer. The function <strong>of</strong> the resume is to impress the reader so<br />
that he/she wants to learn more about you. A resume also has a secondary function – to serve as a basis for<br />
discussion during the interview. To learn more about interview preparation and interviewing see Chapter 7.<br />
A resume should not serve as your autobiography, nor is it simply a chronological listing <strong>of</strong> your work experience.<br />
Rather, a resume is a focused and targeted document that highlights your experiences in a strategic and “forwardlooking”<br />
manner. To create a “forward-looking” document, be prepared to write specifically and with intent about<br />
your past experiences in a way that will grab the attention <strong>of</strong> your anticipated reader. The specific focus and content<br />
<strong>of</strong> your resume must strategically market you towards the new role you seek. Vital preparation for resume writing<br />
includes conducting the necessary self-assessment (Chapter 2) and market research (Chapter 3) to identify your<br />
target industry/function/position.<br />
While there are many guidelines for creating an effective resume outside <strong>of</strong> the <strong>Wharton</strong> template (which is required<br />
for current students) there are few rules. Resumes are subjective – you need to focus on the purpose <strong>of</strong> the resume<br />
and let that steer the resume format and content.<br />
Your resume is a constant work in progress. Regardless <strong>of</strong> what stage you are in your career, you should always<br />
have an updated resume.<br />
THE BASIC PARTS OF A RESUME<br />
Contact Information Section<br />
The first part <strong>of</strong> any resume should be your contact information. This includes your name, address, phone number<br />
and email address.<br />
Tips:<br />
1) Use an email address with your name in it (e.g. johndoe@yahoo.com). Avoid using an email address that<br />
could be viewed as inappropriate (e.g. hotchick@yahoo.com)<br />
2) Use a local phone number whenever possible. Most job seekers include only one address and place it in the<br />
middle <strong>of</strong> the resume (flush left is also acceptable; this is a matter <strong>of</strong> personal style)<br />
3) If you put your cell phone number on your resume, be careful about answering a call from a hiring manager<br />
at a time or in a location which does not facilitate conversation. Avoid answering the phone if it will be<br />
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hard for a hiring manager to hear you. Let the caller leave a message – then find a quiet place with good<br />
cell reception to return the call<br />
Objective/Skill Summary/Summary <strong>of</strong> Experience Section<br />
Objectives are statements at the beginning <strong>of</strong> your resume that indicate the kind <strong>of</strong> position you are seeking.<br />
Effective objectives are short, direct and concise. For example: “Senior level position in Brand <strong>Management</strong>.”<br />
Skill summaries, also usually found at the top <strong>of</strong> the resume under the contact information section, provide a list <strong>of</strong><br />
key skills you have to <strong>of</strong>fer an employer. A summary <strong>of</strong> experience (in paragraph or bullet form) quickly provides<br />
your career to date and usually indicates the number <strong>of</strong> years in particular fields and areas <strong>of</strong> focus/expertise.<br />
Although we do not recommend current <strong>Wharton</strong> students include an objective or skill/experience summary, the use<br />
<strong>of</strong> these has been debated among career counselors for years. Providing employers with a quick reference <strong>of</strong> a career<br />
objective or skill set can be an effective way to get employers’ attention, but that space may be better utilized in<br />
another way.<br />
When to Use an Objective<br />
• If you have a very specific employment goal, an objective is a quick and effective way to tell an employer<br />
where your interests lie, particularly if you are a career-changer<br />
Keep in mind that an objective may take you out <strong>of</strong> the running for other positions. If you are applying for positions<br />
in more than one field and you plan to use an objective, develop more than one resume.<br />
When to Use a Skills Summary or Summary <strong>of</strong> Experience<br />
Deciding whether or not to include a skills/experience summary is largely a matter <strong>of</strong> style.<br />
• If you have a significant level <strong>of</strong> experience, it is a helpful way for the hiring manager to quickly understand<br />
your qualifications. This can be particularly useful in contacting executive search firms<br />
• If you are changing careers and are afraid that a hiring manager quickly scanning your resume will dismiss you<br />
as unqualified, a skills summary is one way to call attention to your transferable skills<br />
If you decide to include a summary, make sure that it says something <strong>of</strong> substance about you. It should include<br />
information from your background that is most applicable to the position you seek. Below you will find examples <strong>of</strong><br />
effective skills summary sections:<br />
Example 1:<br />
Finance & Strategy Pr<strong>of</strong>essional<br />
Specialization in financial and risk management with an international emphasis. Direct experience including P&L<br />
responsibility, market strategy, prospective investment evaluation, project management and international business<br />
development. Excellent organization, communication & analytical skills. <strong>Wharton</strong> <strong>MBA</strong>, Smith BA.<br />
Example 2:<br />
Senior Marketing Executive experienced with diverse technologies. Innovative strategist with proven ability to<br />
identify, launch and manage products and services in both emerging and established markets. Demonstrated<br />
competence in start-ups and Fortune 500 organizations.<br />
• Pr<strong>of</strong>itable P&L experience<br />
• Managed groups <strong>of</strong> up to 17 people<br />
• Received three promotions in four years<br />
• Led two new product launches<br />
Example 3:<br />
Over 10 years as executive in leading investment and retirement services firm with experience in general<br />
management, client services, strategic planning and financial analysis. Extensive work with non-pr<strong>of</strong>it clients in<br />
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retirement plan administration. Demonstrated ability to grow business, dramatically increase client loyalty, improve<br />
pr<strong>of</strong>itability, define effective competitive strategy, and execute change. Additional experience in mergers and<br />
acquisitions in consultative role.<br />
Example 4:<br />
Senior Consultant with over seven years’ experience in strategic consulting. Strengths include:<br />
− Talent for leading and managing diverse cross-functional teams that produce results<br />
− Strong interpersonal skills for developing trusting relationships<br />
− Ability to determine problem areas quickly and develop effective solutions<br />
Education Section<br />
The placement <strong>of</strong> your education section within your resume depends on what part <strong>of</strong> your prior experiences you<br />
would like to highlight most. As a general rule, when you are no longer a student, it is appropriate to first highlight<br />
your work experience and then follow with your education. This is also in keeping with the typical reverse<br />
chronological order <strong>of</strong> most resumes. For current <strong>Wharton</strong> <strong>MBA</strong> students, the education section is required to be at<br />
the top <strong>of</strong> the resume.<br />
For the most part, the distance rule is a good guideline for how much information you include in the education<br />
section. If you are a current student or a recent graduate, it is appropriate to (and you should) include extracurricular<br />
activities (specifically those that demonstrate leadership or show passion towards a specific industry/function),<br />
academic honors and group memberships in this section. These can act as signals to employers regarding your areas<br />
<strong>of</strong> interest and your leadership/teamwork skills. The more experience you have, the less likely a hiring manager is to<br />
be interested in what you did or what you were interested in during school; far more time will be spent reviewing the<br />
employment section <strong>of</strong> your resume. For the experienced job seeker, indicating the institution, degree, area <strong>of</strong> study<br />
and graduation date will usually suffice. That said, if you had notable academic honors, it is probably worth<br />
including them regardless <strong>of</strong> the number <strong>of</strong> years that have passed.<br />
See below for sample bullets that can be included in the education section.<br />
EDUCATION<br />
THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA<br />
Philadelphia, PA<br />
Master <strong>of</strong> Business Administration, Major in Marketing<br />
20XX<br />
• Director’s List, Fall 20XX<br />
• Elected VP Strategy, Social Impact Club. Coordinated across clubs/faculty to build <strong>Wharton</strong>’s social impact<br />
brand, curriculum, and entity<br />
• Member <strong>of</strong> Consulting and Europa clubs<br />
• Awarded Omnicom Communication Fellowship. Serving as teaching assistant for 200X-20XX <strong>MBA</strong><br />
communications classes<br />
• Received Joseph H. <strong>Wharton</strong> Fellowship for leadership, pr<strong>of</strong>essional achievement, and academic excellence<br />
KENYON COLLEGE<br />
Gambier, OH<br />
Bachelor <strong>of</strong> Arts, Dual Major in History and French Studies<br />
20XX<br />
• Magna Cum Laude<br />
• Named President’s Scholar – awarded $5,000 exploration grant given to top 3% <strong>of</strong> incoming freshmen<br />
Tips:<br />
1) If your undergraduate institution grants grade point averages, the general rule <strong>of</strong> thumb is that GPAs <strong>of</strong> 3.5<br />
and above should be included. You may also want to include any organizations you belong(ed) to that may<br />
have networking potential<br />
2) If you began your undergraduate academic career at an institution other than the one from which you<br />
graduated, you may create a separate section for that institution or simply mention it under the school from<br />
which you graduated<br />
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3) If you have a graduate degree other than <strong>Wharton</strong>, it should be included in the educational section in<br />
chronological order, as demonstrated below<br />
EDUCATION<br />
THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA<br />
<strong>MBA</strong> Candidate; Major in - - - - -?<br />
• Member <strong>of</strong> <strong>Wharton</strong>’s ???? Club, …<br />
• More details<br />
UNIVERSITY OF ??<br />
JD? MD? PhD? MA - - - - -; Major in - - - - -?<br />
• Active in…<br />
• More details…more details…more details….more details…more details…more<br />
details…..<br />
UNIVERSITY OF ??<br />
BA in - - - - -?, Major in - - - - -?<br />
• Active in…<br />
• More details…more details…more details….more details…more details…more details…..<br />
Philadelphia, PA<br />
200X<br />
place, place<br />
XXXX<br />
place, place<br />
XXXX<br />
4) Once you are at the graduate degree level, it is no longer appropriate to include your high school on our<br />
resume. If you attended a high school that you feel has networking power, list it under additional<br />
information<br />
Experience Section<br />
The experience section is the heart <strong>of</strong> your resume – the most important section. Regardless <strong>of</strong> placement, style or<br />
format, it is the section <strong>of</strong> the resume where employers will spend the most time. The experience section may<br />
include full-time experience for which you have been paid but also applicable volunteer experience, military<br />
experience and internships.<br />
The more experience you have, the less important it is to cover every period <strong>of</strong> your life on your resume. Avoid<br />
filling your resume with unimportant information just to account for time. While it is appropriate to list your<br />
employers, titles and dates on your resume in chronological order, it is not always necessary to include<br />
accomplishments for each previous job. See the “Development <strong>of</strong> an Effective Resume” section <strong>of</strong> this Chapter for<br />
guidance on crafting experience bullets and for specific examples <strong>of</strong> effective bullets.<br />
When determining whether or not to eliminate a specific experience/internship from your resume, think about the<br />
following:<br />
• What value does the experience/internship add to my resume?<br />
• Is the experience/internship relevant to the work I want to do now?<br />
• Does the experience/internship work represent skills that are not already on my resume?<br />
While there is not a specific rule, understanding the company, industry or function you are interested in can help<br />
guide you on what to include (also see the “Make an Impact on the Hiring Manager” section).<br />
Additional Information Section<br />
Most resumes will include a section which details interests, specialized skills (e.g. language pr<strong>of</strong>iciency), volunteer<br />
activities, or other personal information (e.g. awards, pr<strong>of</strong>essional affiliations or certifications, publications, patents,<br />
work authorization (if relevant), computer skills (only necessary if you are applying for a technically-oriented job),<br />
etc. ).<br />
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Below are some specific examples <strong>of</strong> effective additional information bullets:<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
• Languages: Fluent in French, conversational in Spanish<br />
• Licenses & Pr<strong>of</strong>essional Memberships: Acquired Series 7, 63, 55, and 24 licenses. Member <strong>of</strong> New York<br />
Society <strong>of</strong> Security Analysts and Security Traders Association <strong>of</strong> New York<br />
• Interests: Travel – hiked to Machu Picchu in Peru; Hip-hop and tap dancing – studied at Broadway Dance<br />
Center in NYC for 3 years and took several lessons from Savion Glover; Sailing – competing in upcoming<br />
<strong>MBA</strong> cup in Italy<br />
• Completed the Boston Marathon with personal best time <strong>of</strong> XX:XX:XX<br />
• Refurbished a 1880 Victorian home<br />
• Organized benefit concert and raised $X,000 for developmentally challenged children (Nov-Jan 200X).<br />
Concertmaster <strong>of</strong> XXXX Symphony Orchestra (200X). Winner <strong>of</strong> XXXXX Festival for Solo Violin (19XX)<br />
As you can see from the above examples, the additional information section can be an effective way to send a<br />
message about you, whether it is commitment to excellence, teamwork, well-roundedness, intellectual curiosity or<br />
sophistication. Many hiring managers appreciate this type <strong>of</strong> information because it gives them easy “small talk”<br />
items to help start the conversation. In addition there is a chance that you and the hiring manager share a common<br />
interest or experience, which can help start things <strong>of</strong>f on a comfortable note.<br />
Recognize, however, that a hiring manager could interpret your passion for something in three different ways – a) “I<br />
don’t care” b) “That’s cool, I like that too!” or c) “I wonder if this passion is going to distract the candidate from<br />
working hard for me?” Think carefully about how you utilize this section, and remember that an Additional<br />
Information section is not obligatory; the space may be more effectively used to further describe your work<br />
experience.<br />
NOTE: In the United States it is not appropriate to include your age, sex, marital status or religion on your resume.<br />
This standard, however, varies greatly from culture to culture. If you are seeking a job outside <strong>of</strong> the United States, a<br />
vital part <strong>of</strong> your market research is find out what the custom is for resumes and to make sure that you comply. To<br />
do otherwise will only point out your lack <strong>of</strong> knowledge about the culture.<br />
THE STRUCTURE OF A RESUME<br />
Resume Formats<br />
There are three basic types <strong>of</strong> resumes (see the following pages for examples <strong>of</strong> all three formats):<br />
1) Reverse Chronological. Describe your experiences using reverse chronological order <strong>of</strong> your employment<br />
positions. Reverse chronological resumes are the most common because hiring managers are most familiar with<br />
this format.<br />
2) Functional. Divide your experiences into function/skill/project sets. Functional resumes are useful for people<br />
whose experience is mostly freelance consulting or project-based work because organizing a resume<br />
chronologically by title and firm name can be unwieldy for this type <strong>of</strong> experience.<br />
3) Hybrid. Describe your experiences in reverse chronological order – but using competency or functional headers<br />
within a specific job title or at a specific company. This option allows you to highlight certain skills, expertise<br />
or areas <strong>of</strong> experience within a particular job. This is useful for career changers who desire to quickly point out<br />
to the recruiter their existing transferable skills. It can also be a helpful way to divide up a resume if you have<br />
been working at one firm for several years.<br />
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Example 1: Reverse Chronological Approach<br />
IRRIGATION, INC.,<br />
International Sales Manager xxxx-xxxx<br />
International Product Manager xxxx-xxxx<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
EXPERIENCE<br />
Santa Monica, CA<br />
2000-2005<br />
• Analyzed international markets, set product pricing, and developed yearly sales forecast models. Presented<br />
findings to senior management.<br />
• Increased international sales by 29% by designing and implementing new systems and infrastructure to<br />
revitalize flagging international sales and strengthen international distribution network.<br />
• Directed six member international sales department generating sales <strong>of</strong> $8 million.<br />
• Created customer partnership programs to reinvigorate customer relationships including over 20 overseas visits<br />
to deepen and personalize relationships.<br />
• Led fast track product development project. Efficiency, dedication to aggressive deadlines, and team<br />
commitment resulted in a standard 18 month project being completed in 7 months.<br />
• Modeled product line reduction scenarios and implemented optimal solution. Reduced product range by 30%<br />
in six months.<br />
CARPENTER TECHNOLOGY CORPORATION<br />
Santa Monica, CA<br />
Quality Assurance Engineer<br />
1998-2000<br />
• Managed nuclear reactor core-channel production projects each valued in excess <strong>of</strong> $3 million.<br />
• Conducted core-channel corrosion testing. Analyzed material corrosion data and gave extensive presentations<br />
and reports to senior management. Analysis used as basis for new product specifications.<br />
Example 2: Functional Approach (not recommended for current <strong>Wharton</strong> <strong>MBA</strong> students)<br />
EXPERIENCE<br />
New Product Development<br />
• Developed product requirements with clients for a s<strong>of</strong>tware toolkit that improved design quality by 20%.<br />
Initiated and led s<strong>of</strong>tware implementation effort.<br />
• Identified an innovative database solution to manage design data, presented it to management and deployed it<br />
across three client groups, resulting in 30% increase in efficiency and data reliability.<br />
Project <strong>Management</strong> and Planning<br />
• Analyzed and recommended the outsourcing <strong>of</strong> $40 million s<strong>of</strong>tware development to senior management,<br />
resulting in a 20% increase in productivity <strong>of</strong> design. Coordinated outsourcing with suppliers.<br />
• Led five-member cross-functional team in establishing new technique to detect flaws in microprocessors,<br />
resulting in estimated savings <strong>of</strong> $20 million in avoided product recalls.<br />
Marketing<br />
• Developed and delivered presentations to senior management <strong>of</strong> over 60 companies. Increased consulting<br />
projects by 50% in a six month period.<br />
• Bench-marked Intel’s new processor against competition and recommended product features to designers.<br />
Employment<br />
• ABC Consulting Firm, Senior Consultant, San Francisco, CA, xxxx-xxxx<br />
• XYZ Computer Corporation, Asst. Product Manager, La Jolla, CA xxxx-xxxx<br />
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Example 3: Hybrid Approach<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
EXPERIENCE<br />
ARTHUR ANDERSEN & CO. LLP<br />
Chicago, IL<br />
Consultant, Business Economic and Financial Consulting Division<br />
2000-2005<br />
Valuation/Modeling<br />
• Created valuation model to determine fair market value for an insurance company’s $3 billion real estate loan<br />
portfolio.<br />
• Calculated lost pr<strong>of</strong>its litigation damage claim for an appliance company resulting in a $100 million gain.<br />
Financial Analysis<br />
• Prepared witness outline and demonstrative exhibits relating to property valuation for a chemical company’s<br />
lawsuit with two commercial banks.<br />
• Produced an expert report to refute $20 million <strong>of</strong> $30 million in taxes owed by an international grain company.<br />
Due Diligence<br />
• Performed detail testing <strong>of</strong> an insurance company’s valuation process including reviewing standard<br />
assumptions, verifying the integrity <strong>of</strong> the data, and testing the overall accuracy <strong>of</strong> third party’s valuation model<br />
• Conducted accounting fraud investigation <strong>of</strong> subcontractor’s computer systems on behalf <strong>of</strong> concerns by real<br />
estate relocation cooperative.<br />
Length<br />
For current students, resumes should be kept to one page. For alumni, if you have 10 or more years <strong>of</strong> experience<br />
then two pages is acceptable. If you use two pages, however, be sure to put your name and telephone/email address<br />
in the header <strong>of</strong> page 2 and put “Page 2 <strong>of</strong> 2” in the footer.<br />
DEVELOPMENT OF AN EFFECTIVE RESUME<br />
Crafting a resume which captures the hiring manager’s attention requires identifying key experiences and<br />
accomplishments as well as understanding the hiring manager’s needs.<br />
• Make an Impact: Your resume is not about you – it is about what the hiring manager thinks about your<br />
experiences. This shift in mindset means you must focus on what the reader will think about your resume. The<br />
imperative for the hiring manager is to fill an open position. He/she needs someone with a specific set <strong>of</strong> skills.<br />
Identify the skills that are required for your desired industry and position (see Chapter 3) and articulate them<br />
within your resume.<br />
• Visually Appealing: The format and visual appearance <strong>of</strong> your resume make a difference. Often times hiring<br />
managers are simply looking for a reason to exclude resumes from their stacks <strong>of</strong> potential resumes. Make your<br />
resume easy to read; use the correct format, strategic white space and effectively placed words and bullets.<br />
Make an Impact on the Hiring Manager/Create Effective Bullets<br />
Brainstorm your past experiences and identify specific examples where your actions exemplified the skills you need<br />
to highlight. Think <strong>of</strong> specific action verbs that demonstrate your accomplishments as well as the skills you utilized.<br />
When describing your accomplishments, use the PAR framework (or a similar framework such as the Situation,<br />
Task, Action and Result (STAR) Model).<br />
P = Problem: Write down the problem or project<br />
A = Action: Describe the action you took to solve the problem or complete the project<br />
R = Result: Quantify the result <strong>of</strong> your action<br />
This framework will help you write accomplishment-focused and results-oriented bullets as well as prepare you for<br />
responding to interview questions (see Chapter 7).<br />
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Tips:<br />
1) If you are having a difficult time identifying your accomplishments, look through the sample action verbs<br />
(See Appendix <strong>of</strong> this Chapter for sample action verbs). This may help you remember significant actions<br />
you took in the past<br />
2) When thinking about your past experiences, focus on the actions you took, not the positions you held. This<br />
will help you move away from listing a job description and move toward creating accomplishment<br />
statements. Accomplishment statements articulate your unique contribution to your department or<br />
organization rather than the intended contribution <strong>of</strong> your position<br />
3) Review past performance reviews and speak with former colleagues for ideas on your major<br />
accomplishments and skill set<br />
Accomplishment-focused and results-oriented bullets create a match between your skills and the company’s needs,<br />
articulate the impact/contribution you made to former employers and communicate content clearly.<br />
1) Create a match between you and the company industry<br />
Craft your past experience in such a way that it is valuable to the hiring manager. Research and understand the skills<br />
and accomplishments required to be successful in the company, industry and/or function you are targeting (see<br />
Chapter 3 on market research). In many cases, even as a career switcher, you have demonstrated the required skills<br />
for a future position in your current/prior work experience. These skills are called “transferrable skills.”<br />
Tips:<br />
1) Think about the decisions you made in the past which had a positive impact on the organization. Did any <strong>of</strong><br />
those decisions exhibit use <strong>of</strong> the skills required for the new company, industry or function <strong>of</strong> interest?<br />
2) Think about problems that you encountered in different jobs and how you solved them. Did the skills you<br />
used to solve the problems exhibit use <strong>of</strong> the skills required for the company, industry or function <strong>of</strong><br />
interest?<br />
When selecting accomplishments to include on your resume, only highlight prior experiences that showcase the<br />
skills that are valued by the new company, industry and/or function you are targeting. Major accomplishments in<br />
your past may be excluded from your resume as a result. Eliminating these accomplishments can be emotionally<br />
difficult, but remember that your resume is not about what is valuable to you (or to your coworkers, friends or<br />
family members), but rather what is valuable to the hiring manager.<br />
2) Write results-oriented bullets<br />
Demonstrating that you made a positive impact on a former employer’s organization or that your work achieved<br />
positive results is crucial. Resumes that are filled with job descriptions (a listing <strong>of</strong> what your tasks were in the past)<br />
are not compelling to a hiring manager. Bullets that do not demonstrate results are meaningless because they lack<br />
context. To give your resume meaningful context, you must identify the key actions you took in particular<br />
circumstances that led to unique accomplishments. Communicate the result or impact <strong>of</strong> your actions. Quantifying<br />
the result(s) <strong>of</strong> an action you took is one <strong>of</strong> the best ways to explain your success because it can be easily understood<br />
by a hiring manager.<br />
Creating results-oriented bullets that share specific details is <strong>of</strong>ten the most difficult part <strong>of</strong> the resume writing<br />
process. However, this is what distinguishes average resumes from great resumes and grabs the attention <strong>of</strong> the<br />
hiring manager.<br />
Tips:<br />
1) When writing/reviewing a bullet, ask yourself, “Could somebody else who had the same job/title as I did<br />
write the same bullet?” If so your bullet is a job description and you need to re-work it<br />
2) If you are having a difficult time identifying the impact or result <strong>of</strong> your actions, try to compare yourself to<br />
others. Did you do something better than someone else, or faster than it was done before? Think about the<br />
reason you did the task and how the result was utilized. What was the impact <strong>of</strong> your work? Saying that<br />
you increased sales, reduced cost or decreased the amount <strong>of</strong> time a procedure took by 10%, 20%, etc over<br />
a certain period <strong>of</strong> time immediately makes the result clear to the reader<br />
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3) If something happened several years ago, and you know there was a quantifiable result but you cannot<br />
remember it, describe it in a general way such as, “reduced processing time by more than half” or try to<br />
reconnect with former colleagues and ask them about the specific end-result <strong>of</strong> your efforts<br />
4) Using context is a good way to communicate that something you did was significant or to communicate the<br />
relative impact <strong>of</strong> your actions – particularly when the reader might not be familiar with the circumstances.<br />
Saying that you “managed the ABC product line, representing $$ <strong>of</strong> the firm’s sales” makes more <strong>of</strong> an<br />
impact than saying “managed the ABC product line”. If you only say that you reduced processing time by<br />
20%, how does the reader know that this is a significant accomplishment unless you provide context that all<br />
other years the processing time was reduced by only 10% percent?<br />
Below are several examples <strong>of</strong> effective, accomplishment-focused and results-oriented bullets:<br />
Example 1: Quantitative Impact Sample Bullets<br />
• Analyzed efficiency <strong>of</strong> automated phone unit; recommendations were adopted by vendor and reduced dropped<br />
calls by 15%<br />
• Structured marketing strategy for credit card <strong>of</strong>fers by analyzing customer data and performing competitive<br />
research. Recommended mail packages and mailing frequency that minimized cost per responder, increasing<br />
marketing efficiency by 25%<br />
• Developed valuation model for real-time over limit authorizations, which reduced losses by $21MM annually.<br />
• Led five-member cross-functional team to create product and marketing strategy for new customer segment.<br />
Analyzed customer data/market research, built statistical model to forecast pr<strong>of</strong>itability. Increased pr<strong>of</strong>its by<br />
96%, accounts booked by 167%<br />
• Guided multi-regional teams to design and staff new innovation department for $10B global CPG company.<br />
Defined roles and responsibilities, recommended reporting structure, and facilitated buy-in from different<br />
regions. This resulted in one-time 20% cost savings and 5% annual savings from efficiency gains<br />
Example 2: Context Sample Bullets<br />
• Achieved 6-month project goal <strong>of</strong> increasing production from 1.6M units to 2.4M units with existing resources<br />
through operational redesign and method improvement<br />
• Represented Harris Group, a sales and marketing services provider, in $75 M sale <strong>of</strong> three subsidiaries.<br />
Prepared company marketing materials and managed transaction process involving over 120 potential buyers<br />
• Earned three promotions in two years by leading six-person staff in growing depth and quality <strong>of</strong> student<br />
services to match those <strong>of</strong> university 25 times larger<br />
Example 3: Qualitative Impact Sample Bullets<br />
• Presented multiple organizational seminars attended by 40+ executives from major Japanese companies to<br />
improve problem-solving skills and to promote project reengineering effort<br />
• Selected by Managing Director to help start equity private placement group after eight months with the firm.<br />
Created group’s valuation templates, marketing materials and infrastructure<br />
• Identified incremental revenue opportunities for Product A in new and existing markets. Developed and<br />
presented short and long term brand strategies in those markets. Initiated execution <strong>of</strong> advised strategy<br />
• Transformed department into fully digital, information-rich environment by implementing smart card program<br />
and training staff on s<strong>of</strong>tware. Efficiencies created by system led to decrease in accounting labor hours and<br />
increase in guest revenue<br />
Do not misrepresent your experiences, accomplishments or results. It is dishonest and can damage your reputation as<br />
well as result in the loss <strong>of</strong> a job. To create a results-oriented resume and compete with others, it can be tempting to<br />
cross the line <strong>of</strong> accuracy. However, the risks <strong>of</strong> being caught exaggerating your experiences far outweigh the<br />
benefits <strong>of</strong> an impressive-sounding bullet, and may negatively impact your chances <strong>of</strong> being <strong>of</strong>fered a job at<br />
multiple employers (because information regarding candidates’ lack <strong>of</strong> honesty is frequently shared across firms).<br />
Your reputation for integrity is something you will need throughout your pr<strong>of</strong>essional life and is not easily<br />
repairable once damaged. Please also be advised that in the relatively small world <strong>of</strong> <strong>MBA</strong> graduates a negative<br />
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reputation can migrate from one firm to another as recruiters, business line pr<strong>of</strong>essionals, and others (fellow<br />
students, pr<strong>of</strong>essors, etc.) take on new responsibilities and exert influence in their respective organizations.<br />
Employers <strong>of</strong>ten conduct background checks on students they have hired and the company reserves the right to<br />
rescind your job <strong>of</strong>fer due to inaccuracies on your resume.<br />
3) Communicate the content clearly<br />
Write your bullets so that the hiring manager can understand you. Streamline your bullets and make them easy to<br />
read. Think critically about the action verbs you use at the beginning <strong>of</strong> each bullet. These action verbs should<br />
quickly provide the hiring manager with an understanding <strong>of</strong> your core skill set.<br />
Tips:<br />
1) Make sure that each bullet actually says what you think it says. Ask someone to read your bullets quickly<br />
and ask them what main skills are communicated in the bullet. If the answer is not what you are looking<br />
for, the bullet might need to be rewritten<br />
2) Avoid words like “successfully” or “very” which are ineffective because they are ambiguous. Successful by<br />
whose standards? What does “very” refer to, or again, by whose standards?<br />
3) Avoid the phrases like “responsible for,” which do not show the hiring manager what you did, only what<br />
you were obligated to do<br />
4) Avoid repeating the same action verb at the beginning <strong>of</strong> each bullet. It is understandable that you may<br />
repeat action verbs within your resume. However, you want to present a variety <strong>of</strong> experiences that relate to<br />
the skills/attributes the hiring manager is seeking. If you must repeat an action verb, try not to use it in<br />
consecutive bullets<br />
5) Avoid excessive or complicated lingo, abbreviations and jargon. Consider replacing a technical or industry<br />
specific term with a layman’s term and then placing the technical information in parentheses immediately<br />
following the term. This way the hiring manager can read the technical information but will not be<br />
distracted by it when learning about your skills<br />
6) Place the most relevant part <strong>of</strong> what you are trying to communicate at the front <strong>of</strong> the bullet. The first three<br />
or four words <strong>of</strong> a bullet are critical because that is usually what the hiring manager glances at when he/she<br />
skims through resumes. For example, it may be more powerful to say, “Increased revenue 25% by<br />
analyzing pricing and evaluating target customer” versus “Analyzed pricing and evaluated target customer<br />
which led to a 25% increase in revenue”<br />
7) Order your bullets within each section <strong>of</strong> your resume by what is most relevant to the hiring manager rather<br />
than by what you spent the most time on or what your prior employer found to be the most helpful<br />
8) Limit your bullets to four lines. Four lines should be the maximum, but even that is <strong>of</strong>ten too long. A good<br />
rule <strong>of</strong> thumb is having not more than 1 to 2 skills per bullet and 3 to 4 lines per bullet. You need to<br />
effectively communicate the key information you want the reader to grasp and you can fill in the details<br />
during the interview<br />
9) Use sentence fragments, not complete sentences. This is a marketing document designed to deliver key<br />
information to the reader in a very short amount <strong>of</strong> time in order to get that reader to ask you to interview.<br />
Sentence fragments in a resume do not need the extraneous/filler words (e.g. “a”, “the”) found in complete<br />
sentences. Fragments are intended to deliver key information much quicker and more effectively<br />
10) Avoid the use <strong>of</strong> “I” (and other personal pronouns) in your resume. “I” is a superfluous word that can takes<br />
up space on a resume and distracts the reader from the important information. It is standard practice with<br />
resumes to avoid use <strong>of</strong> pronouns as the resume, by definition, is about you. Consequently, it is clear you<br />
are the one who has done all <strong>of</strong> the things you describe<br />
Make your Resume Visually Appealing<br />
It has been well documented that most hiring managers spend less than 20 seconds reviewing a resume.<br />
Additionally, 60% <strong>of</strong> employers form an opinion on resume appearance alone. To attract (and retain) the attention <strong>of</strong><br />
hiring managers, make your document visually appealing.<br />
Tips:<br />
1) Strategically allow ample white space. White space is critical to a pr<strong>of</strong>essional resume. It lets the reader<br />
“breathe” while looking at your bullets, makes the entire resume easier to read and guides the reader’s eye<br />
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to the important content on your resume. It is <strong>of</strong>ten difficult to notice the important things in an<br />
overcrowded resume<br />
2) Focus on proper alignment by ensuring all <strong>of</strong> your bullets and headings are aligned correctly. While this<br />
may seem obvious, many people fail to complete this step. Misaligned bullets speak poorly <strong>of</strong> your<br />
attention to detail<br />
3) Maintain consistent format and style throughout your resume (including your headings, bullet formats and<br />
section titles, font choice, font sizing, etc). Do not indent key aspects <strong>of</strong> one section and not indent the next.<br />
If you use semicolons at the end <strong>of</strong> your bullets then use semicolons in every location – do not use periods<br />
in some places and semicolons in others. If you use bold headings, bold them the same way in every<br />
section. Be careful with capitalizing or bolding words within bullets<br />
4) Limit font style to one font, and be judicious about font sizes. It is a good idea to use formatting to direct<br />
the reader’s eyes to the relevant content. However, use formatting cautiously and make sure it creates a<br />
resume that is easier to read versus a resume that is difficult to read. Limit (or eliminate) the use <strong>of</strong> italics<br />
unless grammatically required<br />
5) Check and re-check your resume for typos and grammatical mistakes<br />
RESUME REVISION PROCESS<br />
After writing your resume bullets, which highlight your experiences, skills and results, take time to carefully re-read<br />
each bullet and ask yourself the following questions:<br />
• “So what?” Explore in your mind what was special, unique, challenging, and meaningful about that particular<br />
project or experience. If your bullet does not clearly answer the “so what’ question, then you need to re-write it<br />
• “Is the bullet easy to read?” Make sure you have clearly expressed what you want the hiring manager to know<br />
about you or your skills<br />
• “If a person reads the bullet quickly, will he/she understand that you exhibit the skills you are trying to<br />
communicate?” Make sure the bullets can impress the hiring manager in a very short period <strong>of</strong> time<br />
• “Is the skill communicated in this bullet a skill that your target employer is looking for?” Make sure you can<br />
articulate the skill highlighted in each <strong>of</strong> your bullets<br />
After you make revisions, utilize colleagues and friends to help you review/edit your resume. People who know your<br />
work (skills and accomplishments) can help you craft the bullets. People who know very little about your<br />
background (and ideally have experience in the industry you want to go into) can provide feedback on how a hiring<br />
manager would view your document. For these people, ask them to skim your resume and/or read each bullet<br />
quickly and see what conclusions they draw. Then ask them:<br />
• Is the resume boring or vague?<br />
• Is the resume easy to read? Clear format and layout?<br />
• What skills are evident in each bullet? Does the resume have a clear focus?<br />
• Have you communicated the skills that are valuable in that particular industry? Does the resume have irrelevant<br />
information?<br />
• Is it clear that I have the skills/passion to go into my desired industry?<br />
• Are you, the reader, confident that I have exemplified these skills based on the impact I made?<br />
If the answers to these questions are not sufficient, then revise your bullets accordingly. Then repeat the above<br />
process until the answers you receive indicate your resume meets the needs <strong>of</strong> your target hiring managers.<br />
CONCLUSION<br />
After reading this chapter (as well as Chapter 2 on self-assessment and Chapter 3 on market research) you should be<br />
ready to start drafting your resume. Once you have created your resume, you are ready to leverage the information<br />
you gathered (the needs <strong>of</strong> your target employers and your skills and accomplishments) to start writing cover letters<br />
(see Chapter 6) and preparing for interviews (see Chapter 7).<br />
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Remember your resume is never “complete” – it is an evolving marketing document that changes as you develop<br />
new skills, accomplish new things and refine your areas <strong>of</strong> interest/passion. Keep it up-to-date – you never know<br />
when you will want/need to share it someone.<br />
APPENDIX<br />
Recommended Reading<br />
• Asher's Bible <strong>of</strong> Executive Resumes and How to Write Them (Donald Asher)<br />
• Effective Resume Writing: A Guide to Successful Employment (James E. Neal)<br />
• Encyclopedia <strong>of</strong> Job-winning Resumes (Myra Fournier and Jeffrey Spin)<br />
• Resumes That Get Jobs (Jean Reed and Ray Potter)<br />
• The Ultimate CV: Win Senior Managerial Positions With an Outstanding Resume (Rachel Bishop-Firth)<br />
• Write a Great CV (Paul McGee)<br />
Websites and Online Subscriptions<br />
• <strong>Career</strong> Resumes (www.career-resumes.com)<br />
• Quint <strong>Career</strong>s (www.quintcareers.com)<br />
• Resume Edge (www.resumeedge.com)<br />
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> Website<br />
• Vault <strong>Career</strong> Library<br />
• Wet Feet Insider Resources<br />
• <strong>Wharton</strong> Resume Books (Resume Book Archive) – search fellow student resumes by keyword and other criteria<br />
• <strong>Wharton</strong> Resume Guidelines<br />
• <strong>Wharton</strong> Resume Template(s) – quick start for developing your resume<br />
Sample Action Verbs<br />
Clerical or Detail Work:<br />
Approved Generated Purchased<br />
Arranged Implemented Recorded<br />
Catalogued Inspected Retrieved<br />
Classified Monitored Screened<br />
Collected Operated Specified<br />
Compiled Organized Systematized<br />
Dispatched Prepared Tabulated<br />
Executed Processed Validated<br />
Communication Skills:<br />
Addressed Enlisted Persuaded<br />
Arbitrated Formulated Presented<br />
Arranged Influenced Promoted<br />
Authored Interpreted Publicized<br />
Corresponded Lectured Recruited<br />
Directed Moderated Translated<br />
Drafted Motivated Wrote<br />
Edited Negotiated<br />
Creative Skills:<br />
Acted Fashioned Originated<br />
Concentrated Founded Performed<br />
Created Illustrated Planned<br />
Designed Instituted Revitalized<br />
Developed Integrated Shaped<br />
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Directed Introduced<br />
Established Invented<br />
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Financial Skills:<br />
Administered Balanced Managed<br />
Allocated Calculated Marketed<br />
Analyzed Computed Planned<br />
Appraised Developed Projected<br />
Audited Forecast Researched<br />
Helping Skills:<br />
Assessed Demonstrated Familiarized<br />
Assisted Diagnosed Guided<br />
Clarified Educated Referred<br />
Coached Expedited Rehabilitated<br />
Counseled Facilitated Represented<br />
<strong>Management</strong> Skills:<br />
Administered Developed Planned<br />
Analyzed Directed Prioritized<br />
Assigned Enhanced Produced<br />
Attained Evaluated Recommended<br />
Chaired Executed Reviewed<br />
Contracted Improved Scheduled<br />
Consolidated Increased Strengthened<br />
Coordinated Organized Supervised<br />
Delegated Oversaw<br />
Research Skills:<br />
Clarified Examined Organized<br />
Collected Extracted Reviewed<br />
Critiqued Inspected Summarized<br />
Determined Interpreted Surveyed<br />
Diagnosed Interviewed Systematized<br />
Evaluated Investigated<br />
Teaching Skills:<br />
Adapted Enabled Initiated<br />
Advised Encouraged Instructed<br />
Clarified Evaluated Persuaded<br />
Coached Explained Stimulated<br />
Communicated Facilitated<br />
Coordinated Guided<br />
Developed Informed<br />
Technical Skills:<br />
Assembled Engineered Remodeled<br />
Built Fabricated Repaired<br />
Calculated Maintained Solved<br />
Computed Operated Trained<br />
Designed Overhauled Upgraded<br />
Devised Programmed<br />
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INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
<strong>CHAPTER</strong> 6: JOB SEARCH LETTERS<br />
This chapter discusses job search letters and is organized into the following sections:<br />
• What are Job Search Letters?<br />
• Guidelines for Effective Job Search Letter Writing<br />
• Traditional Cover Letters<br />
• Thank You Notes<br />
• Conclusion<br />
• Appendix<br />
WHAT ARE JOB SEARCH LETTERS?<br />
The term “job search letters” refers to all written communication utilized during your job search process including:<br />
• Traditional cover letters<br />
• Thank you notes<br />
• Introductory emails (see Chapter 4 for specifics on crafting networking emails)<br />
• General communication (e.g. asking a question or confirming a scheduled meeting)<br />
Effective written communication is a necessary part <strong>of</strong> the job search effort. Creating effective content for your job<br />
search letters requires that you understand yourself (see Chapter 2) and know the market (see Chapter 3).<br />
Since written communications are <strong>of</strong>ten the first contact hiring managers (e.g. recruiters and/or application readers)<br />
have with you, the quality <strong>of</strong> your correspondence is critical and affects their impression <strong>of</strong> you. Unlike verbal<br />
communication, which is transient, written communication is essentially permanent. Employers will have possession<br />
<strong>of</strong> what you wrote and can refer to it repeatedly or forward it to others. As such, it is wise to approach written<br />
communication seriously – take the time to consider the content and craft it smartly – even for a short email asking a<br />
simple question. Leverage all types <strong>of</strong> written communication to your advantage and establish the link between you<br />
and the company/position.<br />
GUIDELINES FOR EFFECTIVE JOB SEARCH LETTER WRITING<br />
The following guidelines apply to all written job search communication:<br />
• Know your audience (e.g. the hiring manager and company). The more you know about the needs <strong>of</strong> your<br />
audience, the easier it is to focus on those needs and to communicate your ability to meet those needs. The more<br />
evident your familiarity with the firm, job and industry, the more seriously you will be taken as a candidate.<br />
• Focus on the reader. Think about your audience’s needs, not your own. Consider the responsibilities the job<br />
requires rather than how the reader can benefit you. As you write, ask yourself, “What would the reader think <strong>of</strong><br />
this paragraph?” or “How would this paragraph compare with that <strong>of</strong> other candidates?”<br />
• Be pr<strong>of</strong>essional. While a company may appear to have an informal culture, avoid the mistake <strong>of</strong> communicating<br />
in an overly familiar manner. You are unlikely to be eliminated from consideration for being too pr<strong>of</strong>essional<br />
but you may be eliminated from consideration if your initial correspondence is perceived as a sign <strong>of</strong> disrespect.<br />
Being pr<strong>of</strong>essional does not mean being cold and distant, it means not taking the reader’s position for granted.<br />
• Be personable. You are communicating with other people – not an inanimate computer, an inanimate<br />
“company,” or “job posting.” People respond well to honesty, authenticity, humility, and good will. In fact,<br />
recognizing and sharing these intangibles can go a long way. You may be competing with someone who has a<br />
very similar background but you may get the interview because you were more personable and gracious in your<br />
emails.<br />
• Be concise, clear and specific. Show you have a clear understanding <strong>of</strong> what you want and the points you want<br />
to make. Conciseness and clarity demonstrate that you know how to communicate well. When employers see<br />
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that you have this skill in written communication, they will likely conclude that you are able to make clear<br />
points in verbal communication.<br />
• Eliminate errors. Avoid grammatical, spelling and formatting mistakes. Your written communications represent<br />
your pr<strong>of</strong>essionalism. If your document contains errors, employers are justified in thinking, “If you didn’t take<br />
time to even pro<strong>of</strong>read and correct your cover letter before sending it, how will you be able to produce flawless<br />
work for me?”<br />
TRADITIONAL COVER LETTERS<br />
What is a Cover Letter?<br />
Cover letters originally (before the email age) got their name because they were mailed with resumes and placed on<br />
top <strong>of</strong> the resume as a “cover” for the entire application. Today cover letters are typically emailed with the resume as<br />
part <strong>of</strong> a job application. Also, sometimes a cover letter is uploaded with the resume to online application systems.<br />
In each scenario, the purpose <strong>of</strong> the cover letter is to compliment your resume and get you the interview.<br />
Email Etiquette<br />
When applying to a position by email, consider inserting the cover letter into the body <strong>of</strong> the email and also<br />
attaching it with your resume to the email message. This can be helpful when you think the recipient is likely to<br />
forward your message onto other people within the organization. If you opt to attach the cover letter to your email, it<br />
is best to format it using formal business standards. If you insert the content <strong>of</strong> the cover letter into the body <strong>of</strong> the<br />
email, then an address header is not necessary. Lastly, use thoughtful and specific “subject lines” in your emails.<br />
While subject lines are a small part <strong>of</strong> the process, they can make a difference – use a subject line such as<br />
“Application for product manager position – First Name Last Name.”<br />
Why is a Cover Letter Important? What is the Hiring Manager Seeking?<br />
Your cover letter creates a link between you and the position for which you are applying by illustrating the<br />
compelling match between your background/interests and the company’s needs.<br />
A cover letter should accomplish the following:<br />
• Differentiate your application from the rest <strong>of</strong> the candidates<br />
• Create a bridge between your resume and the position. Your resume communicates your past (highlighting your<br />
experiences, skills and impact) and the cover letter communicates the link between your past and your potential<br />
future at the company<br />
• Explain how your previous experiences, your interest in the position/industry and your skills will be an asset to<br />
the company<br />
• Highlight for the hiring manager why you are a fit for the company and a strong candidate for the position<br />
• Show passion and interest in the position. Demonstrate you have researched the company (an indication that<br />
you are truly interested)<br />
• Share information that is not included on your resume. This can be an effective place to address gaps in<br />
employment or other potential concerns about your resume. Since your resume is a streamlined marketing<br />
document (see Chapter 5), the cover letter gives you the opportunity to expand on your experiences and<br />
accomplishments as they relate to the position<br />
• Demonstrate your writing and communication skills as well as your attention to detail<br />
• Add a personal touch. You can use the cover letter to give the hiring manager a glimpse into who you are and<br />
why he/she would want to meet you<br />
Too <strong>of</strong>ten students and job candidates mistakenly believe that hiring managers do not read cover letters and that<br />
consequently, writing them is a waste <strong>of</strong> time. This is a myth. Most employers assign a great deal <strong>of</strong> value to cover<br />
letters which <strong>of</strong>fer initial insight into you and why you are applying for the position; therefore, avoid the temptation<br />
to write generic cover letters. A generic cover letter is obvious because it does not speak directly about your interest<br />
in a specific company and/or position. When a hiring manager reads this type <strong>of</strong> cover letter he/she assumes you<br />
spent very little time on it and concludes that you are not very interested.<br />
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Over the years, employers have shared the following reasons with <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> as to why they read<br />
cover letters:<br />
• “First, I like to see if the person can write. I also take note <strong>of</strong> any misspellings, grammatical errors, etc. I think it<br />
is horrible if the person has not paid attention to detail and has referred to the wrong industry or a different<br />
company in the letter”<br />
• “We read every cover letter and can tell instantly if the applicant has cut and pasted”<br />
• “It is the only way we get the chance to get to know the candidates aside from seeing specific work experiences<br />
– they can tell us their story”<br />
• “I read every cover letter to help me find those few candidates who articulate why they want THIS job. Very<br />
few candidates do this well so it helps me get the pile <strong>of</strong> applications down to a manageable size”<br />
Ultimately, like most aspects <strong>of</strong> the job search process, you can anticipate what the hiring manager will do but you<br />
cannot predict it. To that end, while a well written cover letter cannot guarantee an interview, it can bring you one<br />
step closer. A poorly written cover letter, however, can end your candidacy.<br />
Cover Letter Writing Preparation<br />
Here is a step-by-step process for preparing to write cover letters. This process should make your writing effective<br />
and efficient.<br />
STEP 1: Read the job description carefully and take notes on the items you want to reference in the cover letter.<br />
Knowing about the nature <strong>of</strong> the job is critical to linking you and your past experiences to it<br />
STEP 2: Research the company (and position if defined) to determine their needs and how your skills and<br />
background match up (see Chapter 3). Knowing the industry and company well is key to writing effective job search<br />
letters<br />
STEP 3: Leverage your self-assessment efforts. Determining which details about yourself (e.g. salient skills, strong<br />
interests) to include in your cover letter can help explain why you are a great fit for the position and distinguish you<br />
from other applicants. In addition, employers value people who are self-aware because they know what they want<br />
STEP 4: Make an outline <strong>of</strong> the specific points you want to cover in the letter. (This will also serve as great<br />
preparation during the interview)<br />
In order to clearly communicate the message you want to send to the hiring manager, plan to write several drafts <strong>of</strong><br />
your cover letter.<br />
The Structure <strong>of</strong> the Cover Letter<br />
Cover letters should follow a simple structure which includes three paragraphs (although four paragraphs are<br />
acceptable). Each paragraph has a specific purpose (discussed in detail on the following page). It is wise to keep<br />
your cover letter to one page. Use caution if you exceed one page, and make sure that you have enough substantial<br />
content to warrant it.<br />
A cover letter is addressed to a specific person. Typically this person’s contact information is included in the job<br />
description. If there is no specific contact listed on the job description, contact the company to identify an<br />
appropriate person to whom to address your letter. Using the greeting “Dear Sir” or “Dear Madam” or “Dear<br />
Company Representative” will increase the chance that the cover letter will not be read.<br />
The First Paragraph – Introduction/Summary<br />
The first paragraph serves as a short introduction about you – identify who you are and why you are writing. Be sure<br />
to share all critical details <strong>of</strong> your application in this paragraph. If the hiring manager only reads one paragraph, it<br />
will be the first one.<br />
When writing this paragraph, be specific and include the following information:<br />
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• Who you are<br />
• Why you are writing:<br />
− Specify the job title <strong>of</strong> the position for which you are applying (if you are applying to a particular position).<br />
With large organizations that have many open positions across divisions and functions, it is essential to<br />
indicate to the hiring manager the position for which you want to be considered<br />
− Share why you are contacting the firm. Where did you see the job applications? Was your interest piqued<br />
by a recent article you read? Were you referred by someone?<br />
• Why the hiring manager should continue reading:<br />
− Why are you interested in this specific industry, position and company?<br />
− Why should they be interested in you?<br />
Tips:<br />
1) Do not tell the reader what he or she already knows<br />
− For example, instead <strong>of</strong> saying, “The consulting industry is one <strong>of</strong> the fastest growing service<br />
industries in the country and good consultants require strong analytical and problem solving skills. I<br />
have demonstrated these skills through …,” use your knowledge to convince the hiring manager <strong>of</strong><br />
your fit with the firm: “I have been successful in high growth and fast-paced environments. This is one<br />
<strong>of</strong> the reasons that I am interested in your firm. During the take-over <strong>of</strong> my most recent employer, I<br />
was selected to solve several strategic problems involving…”<br />
2) Be aware <strong>of</strong> your tone. An attempt to demonstrate knowledge about a specific area can sound preachy.<br />
Focus on what you know about the company in relation to how you fit<br />
Below are a few examples <strong>of</strong> compelling introductory paragraphs:<br />
Example 1:<br />
“I am a first-year <strong>MBA</strong> student at the <strong>Wharton</strong> School with a concentration in Marketing. I am writing to request an<br />
interview for the Brand <strong>Management</strong> Summer Intern position at XXX. After attending your on-campus information<br />
session and reception and speaking with several team members, including Lauren Doe, Emily Jones and Clark<br />
Smith, I am very excited about the opportunity at XXX. I was especially impressed by XXX’s focus on innovation<br />
and global reach, as well as the enthusiasm <strong>of</strong> the team. Speaking with several team members at the <strong>Wharton</strong><br />
Marketing Conference and the “Day on the Job” I was excited to learn about the new product launch process and<br />
finding new ways to reach consumers via integrated marketing campaigns. I am impressed by XXX’s detailed<br />
knowledge <strong>of</strong> the consumer and general management focus.”<br />
Example 2:<br />
“After speaking with John Smith and the rest <strong>of</strong> the XXX team during your campus information session and at the<br />
<strong>Wharton</strong> Marketing Conference breakfast chats, I was excited to learn that we share a life-long passion for<br />
cosmetics. Communicating that passion to the consumer has been at the heart <strong>of</strong> my entire career. As a second year<br />
<strong>MBA</strong> student at <strong>Wharton</strong>, I would be grateful for the opportunity to apply my previous sales and marketing<br />
experience to XXX’s <strong>MBA</strong> Associate program. I believe I have a great deal to <strong>of</strong>fer you.”<br />
Example 3:<br />
“I am writing to be considered for your X position. Through discussions with current employees, including Victor<br />
Jones from your XYZ group, I believe that I have the XYZ skills that your group at XXX is seeking. I have long<br />
been interested in the various financial innovations employing fixed income securities because XXXX. This passion,<br />
combined with my banking experience and my strong analytical and quantitative abilities, makes me a strong fit for<br />
your fixed income group.”<br />
The Middle Paragraphs – The Evidence<br />
The middle section <strong>of</strong>fers evidence <strong>of</strong> what you can bring to the company. Composed <strong>of</strong> one or two paragraphs, this<br />
is the section where you sell yourself and link your past with your potential future at the company. The content <strong>of</strong><br />
this paragraph should:<br />
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• Focus on what you can you <strong>of</strong>fer and contribute to the company. Avoid too much discussion about why the<br />
company is good for you and instead focus on why you would be good for the company<br />
• Be specific and result-oriented<br />
• Emphasize your strengths. Do not discuss your weaknesses, or qualifications mentioned in the job description<br />
that you do not possess. Job descriptions are written for ideal candidates who rarely exist<br />
− Avoid focusing on the negative. Do not say, “Although I do not have any consumer product marketing<br />
experience, I have many <strong>of</strong> the other qualifications you seek. Through completion <strong>of</strong> a two year field sales<br />
training program I gained firsthand knowledge <strong>of</strong> …” Instead say, “Through completion <strong>of</strong> a two year<br />
field sales training program I gained first-hand knowledge <strong>of</strong> the intricate links between sales functions and<br />
brand management. This experience … …”<br />
− Expand upon experience in your resume which can clearly demonstrate why you are qualified for this<br />
particular job<br />
• Address important questions that your resume cannot answer. Anticipate questions that the hiring manager<br />
might have after reviewing your resume (e.g. “Why did you have an extended period <strong>of</strong> time during which you<br />
did not work?” or “Why do you want to work in an industry in which you have no or very little experience?”)<br />
Tips:<br />
1) Avoid repeating exactly what is on your resume (this is not a walk through <strong>of</strong> your resume) as this does not<br />
help the hiring manager understand the link between your skill set and the company’s needs. Avoid using<br />
the “As you can see from my resume” approach as it is an overused and unnecessary phrase<br />
− Bad Example: “As you can see from the enclosed resume, I worked at XYZ bank for three years and I<br />
am currently a Consulting Manager at Little Rock Consulting Firm. Both <strong>of</strong> these experiences…”<br />
− Good Example: “While at XYZ bank, I was chosen to participate in a committee charged with<br />
reengineering our 75 member department. This was an invaluable experience that involved …”<br />
2) Avoid the overuse <strong>of</strong> personal pronouns (“I”, “my”) in the beginning <strong>of</strong> sentences. Limit the use <strong>of</strong> “I” by<br />
restructuring the sentences<br />
− Bad Example: “I have eight years in business development in which I increased my company’s client<br />
base by 50%. I have led multiple projects for which I had P & L responsibility and managed up to<br />
twenty people. I also have expertise in accounting systems which I believe will be useful to your<br />
department as you undergo the change in systems that Ms. Manager and I discussed over the phone…”<br />
− Good Example: “While at ABC Corp., I have increased the company’s client base by 50% as Manager<br />
<strong>of</strong> Business Development. The multiple projects that I have led included P&L responsibility as well as<br />
managing up to twenty people. Additionally, several <strong>of</strong> the projects I worked on at my previous<br />
employer involved implementing accounting systems, which I understand from John Smith, your<br />
department is about to implement as well.”<br />
Below are a few examples <strong>of</strong> compelling middle paragraphs:<br />
Example 1:<br />
My passion for consumer products drove me to attend <strong>Wharton</strong> and transition to a career in Brand <strong>Management</strong>. I<br />
am excited to pursue a career where I can utilize my strong analytical and interpersonal skills in combination with<br />
my creativity. I am building my marketing knowledge both in and outside <strong>of</strong> the classroom via active involvement in<br />
the Marketing Club and leadership roles as Logistics Director <strong>of</strong> the Marketing Conference and Marketing Director<br />
for the <strong>Wharton</strong> Follies.<br />
I will make a significant contribution to XXXX because <strong>of</strong> the teamwork, creativity and analytical skills I developed<br />
while working in Financial Services prior to attending <strong>Wharton</strong>. At the XXXX Private Bank, I analyzed the<br />
investment needs <strong>of</strong> ultra-high net worth clients and developed innovative models to meet these needs. I can directly<br />
apply this consumer focus to a more diverse array <strong>of</strong> products. I presented recommendations to clients and worked<br />
with at-risk clients, persuading several to continue their relationships with XXXX. I also trained internal client<br />
teams on analytical models; my efforts resulted in 100% usage <strong>of</strong> my team’s models within the Private Bank. In<br />
these situations, I combined my analytical and interpersonal skills to win the support <strong>of</strong> both internal and external<br />
clients. In addition to my above role, I directed a cross-functional model integration team during the Private Bank’s<br />
merger with XXXX. By selecting appropriate models, I ensured that the client teams received the necessary<br />
analytical support to drive the business. My teammates included junior and senior colleagues from model-building,<br />
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client-facing and technology divisions <strong>of</strong> both XXXX and XXXX. This project required a comprehensive strategic<br />
vision, keen attention to detail, strong communication skills and the ability to engage and excite teams with<br />
competing goals and objectives.<br />
Example 2:<br />
Spending the summer rotating through the trading floor at ABC Investment Bank allowed me to realize that being in<br />
a trading environment with excitement, challenges and learning opportunities is my passion. While an analyst for<br />
Electronic Data Systems, I worked with Credit Suisse First Boston and Deutsche Bank traders and their systems.<br />
Prior to that, at Main Street Bank I worked for the debt-trading desk, capital markets group and investment banking<br />
group. Through these positions I gained substantial knowledge <strong>of</strong> the securities industry and experience in project<br />
management and business development. The demanding time constraints taught me to work well within a team.<br />
In addition, prior to starting at <strong>Wharton</strong>, I spent four months trading fulltime for my personal account. With these<br />
experiences, I feel that I have substantial exposure to the markets and their trends and will continue to learn how to<br />
use them to my advantage.<br />
Example 3:<br />
Prior to <strong>Wharton</strong>, I honed my team leadership, strategy development, and analysis skills while working at XXX<br />
Bank. I managed a project to boost net pr<strong>of</strong>its by $70 million per year by identifying dissatisfied customers and<br />
designing solutions to address their concerns. To succeed my team conducted focus groups to understand the reasons<br />
for card member complaints, brainstormed on programs to address these issues, created detailed cost-benefit<br />
analyses <strong>of</strong> proposed solutions, and ultimately coordinated the various groups necessary to implement our<br />
recommendations. The project required a comprehensive strategic vision, tremendous attention to detail, strong<br />
analytical skills, the ability to clearly communicate ideas, and the ability to mobilize groups with different agendas<br />
towards a common objective. I believe these skills would allow me to contribute to Company ABC by developing,<br />
analyzing, and implementing the next generation <strong>of</strong> business strategies.<br />
Example 4:<br />
I believe I have a great deal to <strong>of</strong>fer you.<br />
• Strategic Thinking. At XXX Company, I initiated a repositioning strategy for the brand with the intent to<br />
expand distribution <strong>of</strong> the primarily private-label dress line to higher-margin department and specialty stores.<br />
Through self-directed business-to-business marketing initiatives, including catalogue development, direct mail<br />
and email campaigns, trade shows, and product placement, I increased sales 47% in one year, and was promoted<br />
from an Account Executive to Sales & Marketing Manager.<br />
• Understanding the Consumer. Addressing customer desires through product development has been crucial to<br />
my success as a marketer. Collaborating closely with the design and production departments at XXXX, I<br />
ensured the creation <strong>of</strong> a cohesive brand image that served the needs <strong>of</strong> our target customer. My psychology<br />
background was helpful in analyzing buyer’s needs and translating customer responses into merchandise plans<br />
for future seasons.<br />
• Creativity. Experiencing the exhilaration <strong>of</strong> creativity and innovation is a constant part <strong>of</strong> my life, whether<br />
designing jewelry or catalogues, learning new dance forms, or painting. At XXXX, I faced the daunting task <strong>of</strong><br />
revitalizing the corporation after the events <strong>of</strong> September 11th sent sales plummeting. Evaluating the situation<br />
and thinking outside the box, I overhauled the company’s payment structure, placed all employees on straight<br />
commission, and invested two weeks in extensive sales training. Within six months, sales figures exceeded<br />
those <strong>of</strong> the entire previous year.<br />
• Entrepreneurial Mindset. As a freshman in college, I launched my own company, the XXXX, by transforming a<br />
neighborhood pool concession stand area into a café hot-spot. Innovative menu items and décor made this<br />
ordinary venture extraordinary. An entrepreneurial approach continued to fuel my career, as I purposely sought<br />
opportunities which enabled me to occupy multi-functional and cross-departmental roles. Working in an<br />
industry marked by fluid consumer tastes strengthened my ability to manage uncertainty.<br />
Chapter 6 | Job Search Letters 6
Example 5:<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
The pharmaceutical sales and marketing strategy insights I gained from health care consulting will enable me to<br />
make immediate and lasting contributions to ABC Division’s brand management teams. During my tenure at<br />
Consulting Firm Y, I assisted executives at Fortune 500 pharmaceutical companies in devising innovative, multichannel<br />
sales and marketing strategies. By leveraging my creativity and analytical skills, I enabled my clients to<br />
differentiate themselves from their competition and enhance physician penetration and reach. My strong<br />
communication skills will also be valuable in crafting physician messaging and internally sharing information with<br />
my Company X teammates. This skill was recognized by upper management at Consulting Firm Y, as I was selected<br />
to lead firm-wide training on presentation crafting and storyboarding. Lastly, my initiative in developing a corporate<br />
knowledge sharing system at Consulting Firm Y reshaping ABC Pharmaceutical’s training and vendor qualification<br />
system, and serving on the <strong>Wharton</strong> <strong>MBA</strong> Curriculum Advisory Board demonstrate my leadership and involvement<br />
in continued enhancement <strong>of</strong> the environments where I have worked and studied.<br />
As illustrated above, this middle section <strong>of</strong> the cover letter can be in paragraph form or in the form <strong>of</strong> carefully<br />
constructed bullets.<br />
The Last Paragraph – The Conclusion / Next Steps<br />
The last paragraph <strong>of</strong> the cover letter reiterates your interest in the firm/position and discusses next steps. Let the<br />
hiring manager know what action you are expecting and what action the hiring manager should expect from you. If<br />
you are seeking employment in a city where you do not live and you are planning a trip there, this is the place to<br />
mention those details. Finally, make sure to thank the hiring manager for considering you and let him/her know you<br />
look forward to future communication.<br />
Tip:<br />
1) Be sure to always include your name, telephone and email address on your cover letter (either in this last<br />
paragraph or as a header to your letter) so that if your resume gets separated from your cover letter, the<br />
hiring manager will still be able to contact you<br />
Below are a few examples <strong>of</strong> compelling last paragraphs:<br />
Example 1:<br />
I have the educational background, academic achievement, practical experience, and passion to be an outstanding<br />
member <strong>of</strong> your team. I hope that you will find me well qualified for this position and I would like to reiterate my<br />
strong interest to discuss this opportunity and my qualifications with you further. I look forward to meeting you<br />
soon.<br />
Thank you for your time and consideration.<br />
Example 2:<br />
I am already a life-long XXXX consumer, but wish to become a long-term member <strong>of</strong> the XXXX team. I look<br />
forward to the opportunity to discuss my interest in greater detail. I can be reached at 215-XXX-XXXX or<br />
xxxxx@wharton.upenn.edu.<br />
Example 3:<br />
With my penchant for producing tangible results and my enthusiasm for tackling tough issues, I am confident that I<br />
can make significant contributions to Company ABC. I hope that you find my background and experience a good fit<br />
for your company, and I ask that you include me in your upcoming full-time interview schedule.<br />
I look forward to hearing from you. Thank you for your time and consideration.<br />
Chapter 6 | Job Search Letters 7
Cover Letter Revision Process<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
After writing your cover letter take the time to carefully re-read it and ask yourself the following questions:<br />
• So what? Everything you write in a cover letter should have a purpose. Re-read each sentence. If there is no<br />
significance to what you have written, consider rewriting or omitting it<br />
• Is the letter easy to read? Is the critical information included in the first paragraph?<br />
• Does the letter tell my whole life story? Is there too much personal information included?<br />
• Does the letter simply repeat my resume?<br />
• Have I eliminated all vague or unnecessary words/information?<br />
• Have I chosen the best words to represent my thoughts? Is the language full <strong>of</strong> clichés? Make sure the language<br />
is on point, crisp and pr<strong>of</strong>essional<br />
• Are there any spelling, grammatical and formatting errors?<br />
After you make revisions, utilize colleagues and friends to help you review/edit your cover letter. Seek feedback<br />
from people who know very little about your background (and ideally have experience in the industry/function you<br />
plan to go into), and ask them to read and provide feedback on your cover letter.<br />
If you are not a native English speaker and are applying for a position in the United States, it is critical to have a<br />
native English speaker read and pro<strong>of</strong>read your cover letter for any errors – large or small.<br />
THANK YOU NOTES<br />
Why are Thank You Notes Important?<br />
Thank you notes are written to express your gratitude and appreciation for an interview, a networking meeting, a<br />
conversation, a referral, an internship experience, etc. Effective thank you notes are brief but sincere, detailed and<br />
personable. Thank you notes are a standard part <strong>of</strong> the process. Sending one indicates sincere interest in the position.<br />
If you met with multiple people during a visit to a firm, you should send a thank you note to each person.<br />
Some people feel that thank you notes will not be read (and therefore are not important). While it is highly unlikely<br />
you will be eliminated from consideration for sending a note, you could be eliminated for not sending one. Failure to<br />
send a thank you note reflects poorly on you and discourages that person from giving you their time in the future.<br />
Leveraging the Thank You Note<br />
Tips:<br />
1) Be genuine and not generic in this effort. Take notes immediately after the interview or networking<br />
conversation so your note can reference specific topics discussed. Including specific details shows that you<br />
remember the conversation and are interested in the position. In addition, it also serves to remind the reader<br />
who you are and what experiences/qualifications you bring to the position<br />
2) Send the thank you note within 24 hours after the meeting/conversation<br />
3) Be concise. Include substantial content in your correspondence, but do it effectively<br />
4) Consider sending a hand written note in the mail. While email is the standard means <strong>of</strong> communication,<br />
mailing a pr<strong>of</strong>essional, well written thank you card can be an effective way to differentiate yourself and<br />
impress the employer. That said, be aware <strong>of</strong> specific situations (e.g. specific industries or countries) where<br />
this may not be appropriate<br />
5) Avoid asking the most senior level person to thank his/her staff for you. Do not write thank you letters to<br />
senior people and ignore junior people. Never make assumptions about how much power a person has in<br />
the decision to hire you<br />
Chapter 6 | Job Search Letters 8
Below are a few examples <strong>of</strong> compelling thank you notes:<br />
Example 1: Send to Hiring Manager<br />
Dear Mr. XXXX,<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Thank you for taking the time to discuss the summer internship opportunity at ABC Company with me. After<br />
meeting with you and Bob Smith, I am further convinced that my XXXX background and analytical skills coincide<br />
well with your needs.<br />
I appreciate the time you took to acquaint me with the company. Based on conversations with your team about<br />
XXXX, I feel that joining ABC Company will be an ideal step in my career. In addition to my qualifications and<br />
experience, I will bring XXXX and XXXX to this position.<br />
I look forward to hearing from you. Again, thank you for your time and consideration.<br />
Example 2: Send to Alum<br />
Dear XXXX,<br />
Thank you for taking the time to talk with me about your experiences in the XXX field. You were extremely<br />
thorough in explaining your career progression and current trends in the XXX industry. I appreciate your advice on<br />
how I can best position myself to meet my long-term career goals.<br />
As you recommended, I will contact John Smith about XXXX. After our conversation, I will be sure to keep you<br />
posted on my progress.<br />
Again, thank you for your time. If there is anything I can do for you in the future, please do not hesitate to let me<br />
know.<br />
CONCLUSION<br />
After reading this chapter (as well as Chapter 2 on self-assessment, Chapter 3 on market research and Chapter 5 on<br />
resume development) you should feel confident in your ability to write effective job search letters. The time<br />
commitment required to write effective communications with an employer is worthwhile. It is now time for you to<br />
start applying for specific job opportunities. While you are waiting to hear back from applications you submitted,<br />
start preparing for the interviews (see Chapter 7).<br />
APPENDIX<br />
Recommended Reading<br />
• 175 High-Impact Cover Letters (Richard H. Beatty)<br />
• 200 Letters for Job Hunters (William S. Frank)<br />
• Cover Letters That Knock 'em Dead (Martin Yate)<br />
Websites and Online Subscriptions<br />
• About – sample cover letters (www.about.com)<br />
• <strong>Career</strong> Resumes (www.career-resumes.com)<br />
• <strong>Career</strong>Builder – cover letter advice (www.careerbuilder.com)<br />
• Quint <strong>Career</strong>s (www.quintcareers.com)<br />
• Wall Street Journal – thank you letters and emailed cover letters (www.wsj.com)<br />
Chapter 6 | Job Search Letters 9
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> Website<br />
• Sample Job Search Letters<br />
• Vault <strong>Career</strong> Library<br />
• WetFeet Insider Guides<br />
Sample Cover Letter Format<br />
Date<br />
Employer’s Name<br />
Title<br />
Company<br />
Street Address<br />
City, State, Zip<br />
Dear Mr. or Ms. Last Name:<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Your Name<br />
Your Street Address<br />
City, State, Zip<br />
Your opening paragraph should briefly introduce you and your interest in the company. If you are aware <strong>of</strong> a<br />
specific position or opening, refer to it now. This paragraph should also be used to mention the names <strong>of</strong> individuals<br />
you have met from the company (e.g., at the EIS, company event or other networking event), or the individual who<br />
directed you to this person. Cite other research that prompted you to write, such as a recent article on the company<br />
or a positive networking interaction. The last line in this paragraph should give a summary statement <strong>of</strong> who you are<br />
and why you are a strong fit for the position.<br />
Your middle paragraph(s) should consist <strong>of</strong> specific examples from your background that would be <strong>of</strong> greatest<br />
interest to the company and consequently create the “notion <strong>of</strong> fit.” Do not just make broad generalizations about<br />
your skill set – any assertions about your skills have to be backed up with specific examples <strong>of</strong> how/why you have<br />
developed those skills. Focus on your skills and accomplishments and how they could contribute to the company,<br />
but do not simply restate what is on your resume. Demonstrate what you know about the organization and the<br />
industry. If you are a career changer, it is essential to clearly state your transferable skills from previous experience<br />
that directly relate to the skills required for the position in which you are interested.<br />
Your closing paragraph is your summation and should outline the key next steps. For example, state that you would<br />
like to discuss employment opportunities or other information with the person and that you plan on contacting them<br />
on a specific date. If the company has a specific position available, ask for an opportunity to interview. Thank the<br />
addressee for his or her time and consideration. Include your telephone and email address in case the cover letter<br />
gets separated from your resume.<br />
Sincerely,<br />
(Signature)<br />
Your Name<br />
Enclosure(s) (If you send resume or other materials.)<br />
Chapter 6 | Job Search Letters 10
INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
<strong>CHAPTER</strong> 7: INTERVIEWS<br />
This chapter covers interview preparation and is organized into the following sections:<br />
• What is an Interview?<br />
• Interview Preparation<br />
• Types & Format<br />
• Execution <strong>of</strong> a Great Interview<br />
• Difficult Interview Questions<br />
• Follow-up & Subsequent Interviews<br />
• Conclusion<br />
• Appendix<br />
WHAT IS AN INTERVIEW?<br />
Ideally, an interview is a discussion between a job candidate and a prospective employer. It is a two-way street<br />
where each participant has the opportunity to assess, through a variety <strong>of</strong> questions, the match between the candidate<br />
and the position. At the end <strong>of</strong> the interview, there is the potential for an <strong>of</strong>fer <strong>of</strong> employment.<br />
Many argue that the interview is the most important part <strong>of</strong> the job search process. The interview can be a product <strong>of</strong><br />
self-assessment (see Chapter 2) and market research, (see Chapter 3). Your success during the interview will depend<br />
on your level <strong>of</strong> preparation, execution, and follow-up.<br />
INTERVIEW PREPARATION<br />
Interviewing is a learned skill and success is dependent upon many factors:<br />
• Know the interviewer’s goals<br />
• Understand your goals<br />
• Know the company and industry<br />
• Anticipate potential interview questions<br />
• Practice<br />
• Understand interview logistics<br />
Your preparation allows you to have greater control in the interview. Taking the time to effectively prepare is<br />
critical; during an interview you have only a limited amount <strong>of</strong> time to make a good impression.<br />
Know the Interviewer’s Goals<br />
Most interviewers have two goals for the interview – first, to learn about your skill set/experiences and assess your<br />
fit for the company/position; second, to sell the company/position to you.<br />
The interviewer needs to determine if you are able to fulfill (and excel at) the job requirements. In addition, your<br />
interest in the company and your fit with the company’s culture are being evaluated. Understanding your interest can<br />
help the interviewer determine if you would accept an <strong>of</strong>fer (many firms are concerned with yield management and<br />
do not want to make <strong>of</strong>fers that will not be accepted). If the interviewer is confident in your skill set and your fit<br />
with the company, he/she will also use the opportunity to “sell” the position to you.<br />
Chapter 7 | Interviews 1
Understand Your Goals<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Most candidates have two goals for the interview: to receive an <strong>of</strong>fer and to learn more about the company/position.<br />
To achieve these goals, you must sell your skills and qualifications as they relate to the specific position and<br />
illustrate that you are the type <strong>of</strong> person the company wants to hire. At the same time, you want to evaluate the<br />
company just as the interviewer evaluates you. The information you gather during the interview should help you<br />
make a decision as to whether you would ultimately accepted a position in the company.<br />
Know the Company/Industry/Position<br />
Prior to the interview, conduct company/industry/position research (see Chapters 3 & 4). Utilize this research to<br />
demonstrate your genuine interest in/passion for the company, anticipate potential questions and answer industryrelated<br />
questions. It is helpful to gain insight into the company’s history, management and leadership, current<br />
performance, products, customers, competitors as well as recent news. Be aware that the same job title may be<br />
defined differently by each company – identify the specific responsibilities <strong>of</strong> the position prior to the interview.<br />
Anticipate Potential Interview Questions<br />
Preparing for an interview requires anticipating potential interview questions (see list <strong>of</strong> sample questions in the<br />
Appendix <strong>of</strong> this Chapter) and formulating meaningful questions for the interviewer (see the “Execution <strong>of</strong> a Great<br />
Interview” section <strong>of</strong> this Chapter for sample questions). The type <strong>of</strong> questions the interviewer asks will likely be<br />
reflective <strong>of</strong> the industry and designed to fit the format and/or type <strong>of</strong> interview. Anticipate being given the<br />
opportunity to ask questions at the end <strong>of</strong> the interview. Take advantage <strong>of</strong> this opportunity to show your interest<br />
and gather additional information. Interviewers <strong>of</strong>ten evaluate a candidate based on the questions he/she asks during<br />
the interview.<br />
Practice<br />
As with any skill, the more time and practice you devote to interviewing, the more successful you will become. Too<br />
<strong>of</strong>ten candidates assume that just because they well are qualified, they will get the <strong>of</strong>fer. Typically, however, the<br />
candidate who receives the <strong>of</strong>fer is not necessarily the most qualified, but rather the one who interviews most<br />
effectively. Therefore, practicing thoroughly for the interview is crucial to success.<br />
Tips:<br />
1) Practice out loud (repeatedly), preferably in an environment similar to what you anticipate encountering in<br />
the interview<br />
2) Mock interview. Ask a friend (preferably one from the industry/function/company <strong>of</strong> interest) to interview<br />
you. Seek their honest feedback. This can also be done with two other people (triad). In the triad there is the<br />
benefit <strong>of</strong> having an observer who can more objectively evaluate the interaction without being in the actual<br />
process <strong>of</strong> the interview. If English is not your native language and you are applying for positions within<br />
the United States, consider mock interviewing with a native English speaker<br />
3) Record yourself answering questions and critique your performance, evaluating your verbal and nonverbal<br />
behavior. Most <strong>of</strong> us are unaware <strong>of</strong> how we sound and look when we speak; viewing yourself will help<br />
you understand how you appear during an interview<br />
Understand Interview Logistics<br />
While these details may seem minor, they are important in creating an overall impression:<br />
• Take time to choose what you will wear. Business suits are standard for interviews; think carefully before you<br />
violate this rule. Some industries may be more casual, but erring on the side <strong>of</strong> formality is preferable. Perfumes<br />
are not advised, as the interviewer may be sensitive to particular scents<br />
• Bring extra resumes to the interview. You may encounter an interviewer who has misplaced your resume<br />
• Arrive approximately 10 – 15 minutes early<br />
• View and prepare directions, maps, public transport information, and taxi fare before the interview. You do not<br />
want to arrive late and frazzled because you did not know how to find the interview location. Remember to<br />
anticipate the weather – bring an umbrella if necessary<br />
Chapter 7 | Interviews 2
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
• Plan for the unexpected! Many components to the interview process are not within your control, but do your<br />
best to execute effectively on the things you can control. This will help you stay calm and better handle the<br />
things you cannot control<br />
TYPES & FORMAT OF INTERVIEWS<br />
Types<br />
There are four main types <strong>of</strong> interviews used to assess a candidate's qualifications. The interviewer may utilize one<br />
type or pieces <strong>of</strong> each type <strong>of</strong> interview during your conversation.<br />
1) The Traditional Interview: This approach is conversational. The potential employer asks you about your work<br />
experiences, education, and interests. Exhibiting a strong logic/story for your career path, past and present, is<br />
important in this type <strong>of</strong> interview.<br />
2) The Behavioral Interview: This format is based on the belief that past behaviors are a good predictor <strong>of</strong> future<br />
behaviors and repeated behaviors are better predictors than one-time incidents. Interviewers who use this style<br />
are very probing and require extensive detail on your previous experiences. Exhibiting deep knowledge <strong>of</strong> each<br />
bullet on your resume is important for this style; a general story is not acceptable. A typical line <strong>of</strong> questioning<br />
in behavioral interviewing is: Tell me about a time when you [demonstrated competency X].<br />
3) The Scenario/Situational Interview: This format involves role playing that directly demonstrates competencies<br />
to the interviewer.<br />
4) The Case Interview: This format differs significantly from traditional and behavioral based interviews. In this<br />
format the potential employer is testing your ability to dissect a problem in a logical manner. The best way to<br />
prepare for case interviews is to practice and understand the logic <strong>of</strong> the process. Most <strong>of</strong>ten the cases will be<br />
based on topics and situations for which you have no previous experiences. You are expected to provide a<br />
framework for the solution, and demonstrate knowledge <strong>of</strong> analytical/quantitative processes.<br />
Formats<br />
There are three main formats for interviews:<br />
1) One-on-One: This is the traditional interview format. It is important to establish rapport with the interviewer<br />
during the early stages <strong>of</strong> the interview. The interviewer has the power to decide if you move forward in the<br />
interview process/receive an <strong>of</strong>fer.<br />
2) Two-on-One: This format is more common in some industries than in others, but can take place with any type<br />
<strong>of</strong> interview. It is important not to assume who is the person <strong>of</strong> power. Since both interviewers will have input<br />
into the hiring decision, it is important to address both people and not to focus your attention on one individual.<br />
In some cases the two interviewers may take on “roles,” where one interviewer is very supportive and nice and<br />
the other is aggressive, argumentative or seemingly uninterested. In some unique cases there may be more than<br />
two (i.e. Three-on-One or a group interview).<br />
3) Stress: In this format the interviewer tries to create stress for you. The style is confrontational. The interviewer<br />
is trying to assess how you handle pressure. This type <strong>of</strong> interview is used most <strong>of</strong>ten in client-centered<br />
businesses. The purpose is to see if you can remain confident and calm in the face <strong>of</strong> adversity and think on<br />
your feet.<br />
Some companies conduct the first round/screening stage interview over the telephone or through video conferencing<br />
capabilities. While this format allows you to use your notes during the conversation, you cannot see the<br />
interviewer’s non-verbal cues and the interviewer cannot see your non-verbal responses over the telephone. If you<br />
are being interviewed by phone, make sure you have your information organized, you are in a quiet place where you<br />
can talk without interruption and that you are concise in your responses. Whether sitting or standing during a phone<br />
interview, it is important that you are upright – slouching affects your attitude and voice. If you are being<br />
interviewed by video conference, you will have the ability to see non-verbal cues, but be sure to have a basic<br />
understanding <strong>of</strong> the technology and how it works. Remain calm if technological issues arise.<br />
Chapter 7 | Interviews 3
EXECUTION OF A GREAT INTERVIEW<br />
Focus on and Achieve the Right Mindset<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Prior to and during the interview you should:<br />
• Be comfortable with all items on your resume. Your resume is <strong>of</strong>ten used as the basis for developing interview<br />
questions. Be prepared to discuss (in extreme detail) the situation, actions and results <strong>of</strong> each bullet on your<br />
resume<br />
• Create a link between yourself and the company. Communicate not just why your skills/interests are valuable,<br />
but why they are valuable to that particular company and position<br />
• Take the time to reflect on your interests and passions so that you can communicate them convincingly during<br />
the interview<br />
• Think about the 3-4 key messages you want the interviewer to know/remember about you. Make a list. Be sure<br />
to weave these messages into the conversation even if the interviewer does not ask a specific question related to<br />
these messages<br />
− What are the skills, knowledge and traits that you possess and are good at or enjoy using?<br />
− What value can you immediately bring to the company or position?<br />
− What problems can you solve?<br />
− What can they rely on you to do?<br />
− What makes you different from other candidates?<br />
• Remember the interviewer is comparing you to other candidates. Distinguish and differentiate yourself<br />
Tips:<br />
1) Be authentic. Be yourself in the midst <strong>of</strong> all the questions, answers and formality. Do not memorize the<br />
answers to potential questions. Interviewers want to see the real you. Being prepared does not mean<br />
sounding robotic<br />
2) Listen and answer the question that has been asked. Take the time to understand the question carefully<br />
before responding. If you are unclear about the question, ask for clarification. Often candidates are overly<br />
focused on what they want to communicate and neglect to listen to the interviewer and his/her questions. It<br />
is quite frustrating for the interviewer when the candidate does not answer the question. If you are not sure<br />
if you answered the question, it is acceptable to say “Did I answer your question?”<br />
3) Demonstrate a positive attitude. Avoid saying anything negative about a previous company, employer, or<br />
colleague. Negative comments about past experiences indicate potential negative comments about future<br />
experiences. Think about how you can express differences in a tactful and constructive manner. For<br />
example, when asked about a previous manager whom you disliked, it would be acceptable to say, “I think<br />
he and I have very different styles, but I appreciated his ability to do XXXX”<br />
4) Be confident. Companies want to hire bright, confident individuals who can make a contribution to their<br />
organization. If you do not appear confident, why should an employer feel confident in hiring you? Your<br />
demeanor in the interview sets the tone and influences the interviewer’s impression <strong>of</strong> you<br />
5) Use body language to your advantage. Use a firm and confident handshake. Smile and make eye contact.<br />
Sit up straight (do not slouch) with a slight tilt forward. Maintain an open body – avoid crossing your arms.<br />
Keep your hands where the interviewer can see them. Use hand gestures to show animation – but be aware<br />
<strong>of</strong> over-gesturing. Keep your legs uncrossed<br />
6) Be enthusiastic. If you are enthusiastic during the interview, the interviewer will assume that you are<br />
enthusiastic about the position/company. Enthusiasm can be demonstrated in many ways, both verbal and<br />
non-verbal. If you are interested in the position, demonstrate it through your energy level. Enthusiasm is<br />
also contagious and can go a long way towards getting the interviewer interested in you<br />
7) Be concise. Rambling or losing direction is common during interviews, particularly for candidates who are<br />
not well prepared. To prevent rambling, number your answers from one to three (do not list more than three<br />
items at a time). For example, you could say, “There are a lot <strong>of</strong> reasons why XXXX, but I think the most<br />
important one is XXXX” or “I have observed two key changes. First XXXX and second XXXX.” or<br />
“Three changes stand out in my mind. These trends are X, Y and Z.” Being concise demonstrates you are<br />
prepared for the interview<br />
During the interview, while you are working diligently to answer the interviewer’s questions, you should also be<br />
trying to gather information to address these questions for yourself:<br />
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• Does the position match my pr<strong>of</strong>essional and personal goals?<br />
• Do I fit with this company? Do I fundamentally feel comfortable around the people with whom I would be<br />
working?<br />
• Is the overall culture <strong>of</strong> the company one that I am comfortable with/approve <strong>of</strong>?<br />
• Is the company growing? What is its outlook over the next couple <strong>of</strong> years?<br />
• Are there opportunities for growth within the company? What is the career path? What type <strong>of</strong><br />
training/development will be available?<br />
• What is the structure <strong>of</strong> the firm/department? Who will I report to? How much autonomy will I have?<br />
The Basic Parts <strong>of</strong> an Interview<br />
Opening<br />
You will begin being evaluated the minute you step into the interview location. First impressions are very important.<br />
Your goal in the opening <strong>of</strong> an interview is to make a good first impression and build rapport. Focus on making a<br />
connection and building a relationship with the interviewer - not just trying to impress. Build rapport by making an<br />
observation about something, (e.g. “I can’t believe how beautiful the weather is today”). The interview should be a<br />
collaborative conversation (to the extent the interviewer allows). Welcome questions with energy and enthusiasm.<br />
Behavioral/Fit<br />
As mentioned in the “Types & Formats” section <strong>of</strong> this Chapter, interviews commonly contain a behavioral/fit<br />
component (see the Appendix <strong>of</strong> this Chapter for sample questions). Below follow two frequently asked<br />
behavioral/fit questions along with examples <strong>of</strong> effective answers.<br />
Tell me about yourself<br />
A very typical question in a behavioral/fit interview is “Tell me about yourself” or “Walk me through your resume.”<br />
This question is intentionally a vague and open-ended. It is intended to start the conversation and provide the<br />
interviewer basic information about you. Open-ended questions are opportunities to set the tone for the conversation<br />
and communicate your 3-4 key messages.<br />
When preparing an effective answer to the “Tell me about yourself” question, remember to:<br />
• Demonstrate a history <strong>of</strong> success throughout your stories, resume specifics and experiences<br />
• Focus on your accomplishments<br />
• Be confident about your experiences<br />
• Share anything you might need to explain (concerns you think the interviewer may have about your candidacy)<br />
• Keep answers concise and observe cues from interviewer about depth and pace<br />
An effective answer to this question is not a chronological biography <strong>of</strong> your past experiences but rather a 1-2<br />
minute opportunity to focus on your pr<strong>of</strong>essional experiences and interests and how they are applicable to the<br />
position for which you are interviewing. Share the decisions you made to get where you are today.<br />
Below are a few sample responses to the above question.<br />
Example 1:<br />
Prior to <strong>Wharton</strong>, I managed the team at XYZ S<strong>of</strong>tware that developed a new product which grew to over 50% <strong>of</strong><br />
company revenues in two years. Given the first-mover advantage in the market, we worked under extremely tight<br />
deadlines to release the product before competition, and succeeded through hard work, over long hours to release a<br />
high quality product on time and in budget. My experience demonstrates my ability to thrive and succeed in high<br />
pressure, time sensitive environments while conducting detail-oriented, analytical work. I am confident that this<br />
would translate to success in Investment Banking.<br />
Example 2:<br />
I have worked in the XXX industry for the past five years. My most recent experience has been handling X. One<br />
reason I particularly enjoy this business and the challenges that go along with it provides a great opportunity to<br />
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connect with people. In my last job, I created significant customer relationships resulting in a 30% increase in sales<br />
in a matter <strong>of</strong> months. My attention to detail has served me very well in getting such high customer satisfaction<br />
ratings. I pride myself on my reputation for following through and meeting deadlines. What I am looking for now is<br />
a company that values customer relations, where I can join a strong team and have a positive impact on customer<br />
retention and sales.<br />
Example 3:<br />
My background to date has been centered on preparing myself to become the best XXXX that I can become. Let me<br />
tell you specifically how I've prepared myself...<br />
Tell me about a time when …<br />
With this type <strong>of</strong> question, the interviewer is trying to assess your skill set and competencies. When answering this<br />
type <strong>of</strong> question, remember that the best predictor <strong>of</strong> future success is past success.<br />
The best way to answer the “Tell me about a time when…” question is to tell a brief story or share a specific<br />
example that has a beginning, middle and end. Stories are effective because they engage your listener, they are<br />
easily understood and people can relate to them. They allow you to talk about yourself and be authentic while<br />
highlighting the critical details <strong>of</strong> your accomplishments. Stories are better than general and hypothetical discussions<br />
because they are specific and more memorable. Stories should be relevant and concise.<br />
Structure your answer using the PAR framework (P = Problem/Situation/Obstacles; A = Action; R = Result) (see<br />
Chapter 5). Identify the required competencies for the position (look at the job description and/or network with<br />
people currently in the position) and prepare at least 2-3 stories/examples for each <strong>of</strong> competency. Focus your<br />
attention on what you accomplished/your contributions (not what other people did).<br />
Typical competencies include:<br />
• Leadership<br />
• Strategic Thinking<br />
• Analytical Skills<br />
• Initiative/Creativity<br />
• Communication/Persuasiveness<br />
• Teamwork/Interpersonal<br />
After sharing your 1-3 minute story/example which highlights the specific competency you were asked about, it is<br />
common for the interviewer to probe further and ask follow up questions such as:<br />
• What steps did you take? What action did you take?<br />
• What happened after that?<br />
• How did you prepare for that?<br />
• Why did you decide to do that?<br />
• How did you resolve that?<br />
• How did he/she react?<br />
• How did you handle that?<br />
• How did you feel about that?<br />
• What was the outcome/result? Were you happy with that outcome/result?<br />
• What do you wish you had done differently?<br />
• What did you learn from that?<br />
Industry Expertise & Technical Skills<br />
Interviewers will be assessing your understanding <strong>of</strong> the industry as well as your technical ability to perform the<br />
responsibilities <strong>of</strong> the role. Your industry research and networking (Chapters 3 & 4) will be essential for preparing to<br />
answer these types <strong>of</strong> questions. See Appendix <strong>of</strong> this Chapter for sample industry-specific questions. Current<br />
<strong>Wharton</strong> <strong>MBA</strong> students should also connect with the relevant pr<strong>of</strong>essional clubs for resources on industry-specific<br />
questions.<br />
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Closing<br />
Use the end <strong>of</strong> the interview to differentiate yourself and ask questions. Questions convey interest, enthusiasm and<br />
an eagerness to learn. Be prepared with a set <strong>of</strong> questions and select the most relevant and appropriate ones based on<br />
your conversation. Even though you are asking the questions, the interviewer is evaluating your intellect and<br />
interest. Your questions can also demonstrate the level <strong>of</strong> company/industry research you conducted.<br />
Thank the interviewer for his/her time, express your interest in the position and ask for a business card. If the<br />
interviewer does not tell you the next step, it is appropriate to ask. A good way to phrase the question is, “It was a<br />
pleasure meeting you today and learning about the position. Can you tell me the next step in the process?” Knowing<br />
the recruiting timeline gives you more control over the process, allows you to follow up appropriately and enables<br />
you to manage other interviews with other companies.<br />
Tips:<br />
1) Demonstrate a passion for the job. Ask detailed questions about the position and potential roles such as,<br />
“What is your specific role and/or specific experience at Company X?”<br />
2) Weave into your questions that you had conversations with other employees from the firm (e.g. “After our<br />
conversation and talking with John Doe, I was curious about XXXX”). This not only is a good way to ask<br />
questions but also demonstrates that you have networked<br />
3) Be careful not to ask questions which can be answered by viewing the company website (e.g. size <strong>of</strong> firm,<br />
mission <strong>of</strong> firm, etc). This shows that you did not take the time to go to the website and learn about the<br />
company. Formulate questions that go beyond the basics about the company and involve details that<br />
interest you. Focus on asking questions about the interviewer’s background, career, perspective, etc<br />
− In this role, what does success look like?<br />
− What types <strong>of</strong> people are successful at your firm?<br />
− What are the three most important things that the person you hire for this role needs to do well?<br />
− If hired, what do you think would be my biggest challenge?<br />
− Why did you join this company?<br />
− What is your background?<br />
− What do you like best about the people you work with?<br />
− How would you describe the culture – and can you give me an example <strong>of</strong> the culture at work?<br />
− What is the typical career path within the company for someone starting in this type <strong>of</strong> position?<br />
4) Be aware <strong>of</strong> the type <strong>of</strong> questions you ask and how you phrase the questions. Certain questions are not<br />
appropriate for certain people (e.g. avoid asking a very senior person about the day-to-day responsibilities<br />
<strong>of</strong> an associate position; instead ask questions such as “What decisions in your career do you think have<br />
most positively impacted you?” or “Looking at the senior leadership <strong>of</strong> the firm, what qualities do you feel<br />
are most essential for success?”)<br />
5) Do not ask for feedback on your candidacy during the interview<br />
6) Do not ask about salary during the interview. Starting salary conversations too early in the process is not<br />
wise because it communicates that you are focused on the money rather than on the position (See the<br />
“Difficult Interview Questions” section <strong>of</strong> this Chapter as well as the <strong>of</strong>fer management information in<br />
Chapter 8)<br />
7) Communicate any key message(s) you did not get to share during the interview. Judge the situation and the<br />
conversation and determine if you think the interviewer would value the additional information<br />
DIFFICULT INTERVIEW QUESTIONS<br />
Despite your preparation, it is possible you will be asked a question that you are not prepared to answer. Taking a<br />
few moments to reflect and gather your thoughts is acceptable. If you would feel more comfortable you can say,<br />
“That is a good question. Let me take a moment to collect my thoughts.” In addition, you may be asked a question<br />
you do not understand. Before answering the question, ask for clarification. You can say “To clarify, are you asking<br />
me XXXX…” or “I’m not sure I understand your question, could you please rephrase it?”<br />
Regardless <strong>of</strong> the question asked, avoid visibly showing your discomfort. Showing uneasiness may only serve to<br />
increase the interviewer’s interest in probing on the question asked.<br />
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Tips:<br />
1) Practice out loud your response to potential difficult questions. Simulate the interview environment and<br />
experience as much as possible<br />
2) Breathe from your stomach muscles and not your chest – slowly inhale for 5 seconds and then exhale for 5<br />
seconds. Done correctly this has a calming effect and is not visible to the interviewer<br />
Handling Inappropriate/Illegal Questions<br />
It is possible that you will be asked questions you deem inappropriate (and/or illegal) during the interview. This may<br />
occur because the interviewer:<br />
• May not know that the question is inappropriate and/or illegal. There are many federal, state, and even local<br />
laws governing job interviews. That said, United States employment laws make it unlawful to discriminate<br />
based on race, color, religion, sex, national origin, as well as age, sexual preference, health status or disability.<br />
Interview questions that do not focus on essential job qualifications are probably illegal<br />
• May be intentionally asking the question because he/she wants to know the answer – despite knowing the topic<br />
is inappropriate and/or illegal<br />
• Believes the information may actually be relevant to the job<br />
Regardless <strong>of</strong> why an interviewer may ask an inappropriate/illegal question, be prepared to handle it. Responding<br />
pr<strong>of</strong>essionally and remaining calm is most effective. There are several approaches you can use:<br />
• If you assessed that the interviewer is not malicious and are comfortable responding, you may choose to go<br />
ahead and answer the question.<br />
• If you think you know what the interviewer is trying to assess, you can redirect the question by answering<br />
the underlying question. For example if the interviewer asks “How does your family feel about the<br />
demands <strong>of</strong> this job and your career?” You could respond, “I'm fully committed to performing my job at<br />
the highest level and delivering the results required. My career is very important to me and I have a strong<br />
support system. Did that address your concern? If not, could you rephrase or elaborate? I want to make sure<br />
I answer your question."<br />
• If you are unsure <strong>of</strong> what the interviewer is trying to assess, ask the interviewer for clarification on the<br />
question.<br />
Handling Issues with Your Candidacy<br />
Gap in Work Experience<br />
If you have an obvious gap <strong>of</strong> time in your resume, it is likely that you will be asked to explain it. Your strategy for<br />
addressing the gap will be different based on the reason. Regardless, directly address the question asked then deflect<br />
attention away from the gap and focus your interviewer on your candidacy. You also want to end your answer on a<br />
positive note – perhaps reassuring the interviewer <strong>of</strong> your commitment to the industry/company/position.<br />
Example 1: Extended Job Search<br />
I spent that time looking for the right next opportunity. I was very specific in my search. I wanted an organization,<br />
similar to yours, where I could leverage the XXXX and XXXX skills I had developed at Firm XYZ and could<br />
develop new XXXX skills. During my job search, I spent time with XXXX Volunteer Organization helping with<br />
their new growth projects. In these activities I was able to utilize my XXXX and XXXX skills. I was pleased that<br />
after X months I accepted a XXXX position with Firm ABC. In this position I accomplished XXXX and XXXX.<br />
Example 2: Child Rearing<br />
I was fortunate enough to be at a level in my career where I had the luxury to stay home and raise my children for a<br />
few years. Throughout that period, I was always committed to returning to the workforce, which is why I was<br />
excited about <strong>Wharton</strong> and having the chance to progress in my career after earning my <strong>MBA</strong>. I am specifically<br />
interested in a position with your firm because XXXX.”<br />
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If you remained active in any pr<strong>of</strong>essional organizations or sat on committees, mention that. If the interviewer<br />
continues along the line <strong>of</strong> questioning about the family or kids, you could respond as you would for an<br />
“inappropriate/illegal question” (see above) by saying “I am not sure that that is relevant to my qualifications for this<br />
job. My track record and experience speak for themselves” or “It sounds like you might be concerned about my<br />
commitment to this position. I want to reassure you that I am 100 percent committed to being in the workforce and<br />
reaffirm my interest in the position. In fact, that is why I….” and then begin to redirect the topic towards your<br />
achievements.<br />
Lack <strong>of</strong> Specific Qualification<br />
If there is a job requirement (e.g. a specific skill set or experience) that you do not possess but you were selected to<br />
interview, the interviewer may question your qualifications. Do not lie and indicate that you have experience/skills<br />
that you do not actually possess. Approach the question by articulating the steps you are taking to gain the necessary<br />
skill set/experience and your ability to learn new skills quickly. Close your answer by creating a direct link between<br />
your abilities and the needs <strong>of</strong> the position/company.<br />
Example 1:<br />
You are correct – I do not have a prior quantitative background but I have been working diligently to develop my<br />
quantitative skill set. First I came to <strong>Wharton</strong> – known as a strong quantitative school – and am majoring in Finance<br />
to gain exposure to financial concepts and financial analysis. Second, I participated in the Train the Street workshop<br />
delivered by XXXX and learned XXXX. Third, I joined the finance club and participated in XXXX. I am confident<br />
these efforts combined with my strong XXXX and my ability to quickly learn new skills will enable me to be a<br />
strong asset to your department.<br />
Did Not Receive an Offer from a Summer Internship<br />
Address the question by focusing on what you enjoyed about your summer experience that is relevant to the future<br />
employer and how you were successful. Be upfront about why there was not a fit and why you are interested in the<br />
particular firm with which you are now interviewing. Be confident and succinct. Avoid speaking negatively about<br />
your summer employer. Instead, focus on why this firm is a better match. Lastly, be truthful – firms can and do<br />
follow-up.<br />
Example 1:<br />
At the end <strong>of</strong> the summer, I think there was a mutual belief that there was not a good fit/match. I had a great<br />
experience at Firm ABC where I had the opportunity to do XXXX and XXXX. My classmate John spent the<br />
summer with your firm and encouraged me to speak with you as I am looking for an opportunity where I can use my<br />
strategic analysis skills to identify solutions and XXXX. John and I have worked on many team projects together,<br />
and he thought I would be an excellent fit at your firm given my XXXX and XXXX skills/experiences.” If<br />
applicable, it may be helpful to build your case by presenting the percentage <strong>of</strong> people who did not receive <strong>of</strong>fers.<br />
Greatest Weakness<br />
During most interviews, employers look to better understand candidates’ strengths and weaknesses. Most candidates<br />
spend time thinking about how their strengths will benefit the employer and how to articulate their strengths during<br />
an interview. However, some candidates have trouble identifying and articulating weaknesses. When addressing this<br />
question it is important avoid presenting a weakness that is too severe and gives the employer concerns about your<br />
skill set, work ethic and ability to work well with others. On the other hand, it is equally as important to present a<br />
realistic and tangible weakness (e.g. saying, “I work too hard” is a very cliché/overused answer that does not<br />
impress hiring managers. Similarly, we recommend you do not say that you have no weaknesses). Be direct and<br />
concise about explaining your chosen weakness. Finally, end your answer with some positive steps you are taking to<br />
address this issue.<br />
One way to approach this question is to focus on a weakness that is not related directly to your work. For example,<br />
you might say something about getting annoyed when things are proceeding inefficiently, as when you are stuck in<br />
very congested traffic for some time. You can also mention what you do to <strong>of</strong>fset that frustration (e.g. “I listen to<br />
classical music or use the time to practice for upcoming presentations while I am in the privacy <strong>of</strong> my car.”)<br />
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Salary Questions<br />
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Until an <strong>of</strong>fer <strong>of</strong> employment is given, try to postpone the salary discussion (unless you are working with an<br />
executive search firm – see Chapter 1). Sample texts for addressing salary-related questions are listed below.<br />
How much did you make in your previous job?<br />
• “I understand compensation is an important issue – but I am confident we will be able to reach an agreement<br />
when we are at the <strong>of</strong>fer stage.”<br />
• “I am coming from an industry with a different pay scale, so any comparison would not be meaningful.”<br />
What compensation are you expecting?<br />
• “At this point I don’t know enough about the position to assess the dollar value and total compensation package<br />
that would be appropriate.”<br />
• “I would prefer to discuss the position more fully before discussing salary.”<br />
• “I’d like to revisit a salary conversation after I’ve provided a better sense <strong>of</strong> my skills.”<br />
• “I assume your compensation is in line with the market, do you have a range for this role?”<br />
It is important to remain calm and natural when responding to salary questions. If you are unable to avoid answering<br />
the salary question, you need to be ready with a salary figure or range that you have assessed to be appropriate for<br />
the industry, the position, your qualifications, geographic location and personal needs. By conducting market<br />
research and networking (see Chapters 3 & 4), you will know your value in the industry and be able to present a<br />
realistic desired salary. For details on evaluation and negotiation <strong>of</strong> <strong>of</strong>fers, see Chapter 8.<br />
FOLLOW UP & SUBSEQUENT INTERVIEW ROUNDS<br />
Following Up<br />
What you do after the interview can be just as important as what you did in the interview. Following-up on your<br />
interviews helps to reinforce your sincere interest in the position and allows you to prepare for subsequent<br />
interviews and conversations with the company.<br />
The following steps are important:<br />
STEP 1: Write down a summary <strong>of</strong> the interview. Be sure to include whom you spoke with, the main points you<br />
learned during the interview, any follow-up actions that were recommended by the interviewer and the decisionmaking<br />
time frame. It can also be helpful to include your assessment <strong>of</strong> the interview and points to improve on in<br />
the future.<br />
STEP 2: Write thank you notes/letters (within 24 hours) to the individuals with whom you interviewed. Use this as<br />
an opportunity to highlight points <strong>of</strong> interest from the interview and to express your continued interest in the<br />
position (see Chapter 6 for information on thank you letter writing).<br />
STEP 3: Formulate additional questions based on the interview conversations and use them during your future<br />
interactions with the company and the interviewer.<br />
STEP 4: Follow up on any recommended next steps the interviewer suggested. This will demonstrate<br />
pr<strong>of</strong>essionalism and commitment to the position and the company.<br />
STEP 5 (if appropriate): If you do not receive an <strong>of</strong>fer, ask for feedback on your performance. You are more likely<br />
to receive substantive feedback if you request feedback via phone versus via email.<br />
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Subsequent Interview Rounds<br />
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Depending on the position and company, you could interview with a number <strong>of</strong> different people and participate in a<br />
number <strong>of</strong> interview rounds. Typically each round <strong>of</strong> interviews progresses to a deeper level <strong>of</strong> discussion and<br />
requires you meet with both peer-level associates and senior management. You are asked to provide greater detail,<br />
and <strong>of</strong>ten will interview with multiple people. Not every interviewer has the same approach. Therefore, even if the<br />
questions are the same, you need to be able to adapt to each interviewer’s style and address the challenge <strong>of</strong><br />
answering the same question on several occasions.<br />
Although most companies have honorable intentions to follow-up with you and update you on your status in the<br />
process, you may need to follow-up with the company. If you do not hear back from the interviewer within the<br />
timeframe mentioned during your interview, feel free to follow-up regarding your candidacy. Be sure to reiterate<br />
your interest and excitement about the position and demonstrate your pr<strong>of</strong>essionalism by the wording and tone <strong>of</strong><br />
your inquiry (avoid pressuring the hiring manager).<br />
CONCLUSION<br />
After reading this chapter you should understand the philosophy <strong>of</strong> interviewing and how to be successful in this<br />
step <strong>of</strong> the job search process. Use this chapter and the sample questions in the Appendix to practice interviewing.<br />
The most important thing to remember about job interviews is that they require thoughtful preparation. Successful<br />
job candidates are comfortable talking about themselves candidly with a focus on their achievements and successes<br />
and with a keen understanding <strong>of</strong> what the interviewer seeks from the candidate.<br />
APPENDIX<br />
Recommended Reading<br />
• 101 Great Answers to the Toughest Interview Questions, (Ron Fry)<br />
• 201 Best Questions To Ask On Your Interview (John Kador)<br />
• Crisp: Preparing for the Behavior-Based Interview: How to Get the Job You Want (Terry Fitzwater)<br />
• Knock 'em Dead, 2008: The Ultimate Job Search Guide (Martin Yate)<br />
• Mastering the Case Analysis: The <strong>MBA</strong> Guide to <strong>Management</strong>, Marketing, and Strategic Consulting Case<br />
Interviews (Alexander Chernov)<br />
• Power Interviews: Job-Winning Tactics from Fortune 500 Recruiters (Neil Yeager & Lee Hough)<br />
• The Interview Rehearsal Book (Deb Gottesman & Buzz Mauro)<br />
Websites and Online Subscriptions<br />
• Ask the Headhunter (www.AsktheHeadhunter.com)<br />
• <strong>Career</strong> Talk (www.careertalk.com)<br />
• Case Questions (www.casequestions.com)<br />
• Quint <strong>Career</strong>s (www.quintcareers.com)<br />
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> website<br />
• Clubs – utilize the pr<strong>of</strong>essional clubs’ webcafe databases <strong>of</strong> previously asked interview questions (The <strong>Wharton</strong><br />
<strong>MBA</strong> Case Study Interview Guide I & II, <strong>Wharton</strong> Consulting Club)<br />
• InterviewStream© – this web-based program is designed to produce the feel <strong>of</strong> a real interview, in a nonthreatening<br />
environment. In addition, InterviewStream© gives you the invaluable experience <strong>of</strong> watching<br />
yourself interview. With this program you will select your practice questions; a pre-recorded actor (serving as<br />
an interviewer) will ask you those questions and will give you time to answer. Your practice interview will be<br />
recorded and you will be able to view your session<br />
• Industry Areas – leverage the information (interview resources, techniques and sample questions) included on<br />
the industry-specific websites within our student site<br />
• Vault <strong>Career</strong> Library<br />
• Wet Feet Insider Guides<br />
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Sample Interview Questions<br />
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Sample “Fit” Questions<br />
• Tell me about yourself.<br />
• Define leadership.<br />
• What motivates you?<br />
• Why should we hire you?<br />
• What are the attributes <strong>of</strong> an ideal job for you?<br />
• What are you most proud <strong>of</strong> on your resume?<br />
• What was the most important thing you learned from your previous experience?<br />
• How do you work under pressure?<br />
• What interests you most about this position?<br />
• What do you know about our company?<br />
• Why do you want to relocate to _______?<br />
• How do you feel about travel?<br />
• Where do you see yourself in 5 to 10 years?<br />
• What are your strengths and weaknesses?<br />
• Why did you choose <strong>Wharton</strong>? How did you select your major?<br />
• What have you learned at <strong>Wharton</strong> that will help you in this job?<br />
• What extra-curricular school activities are you involved in? Do you hold any leadership positions?<br />
Sample Industry/Company/Position Questions<br />
• Why are you pursuing this industry?<br />
• What attracts you to a career in X?<br />
• What do you like about our industry/company/job?<br />
• Given that you have no background in this field, why are you interested and why are you qualified?<br />
• What part <strong>of</strong> this job do you think you’d find least appealing?<br />
• What do you know about our company? What differentiates us from our competitors?<br />
• What do you believe are the key issues, challenges and problems in our industry today?<br />
• What other jobs/fields are you considering?<br />
Sample Behavioral-Based Questions<br />
Initiative<br />
• Describe a project or idea (not necessarily your own) that was implemented primarily because <strong>of</strong> your efforts.<br />
What was your role? What was the outcome?<br />
• Describe a situation in which you recognized a potential problem as an opportunity.<br />
• What did you do? What was the result? What do you wish you had done differently?<br />
• Tell me about a project you initiated. What did you do? Why? What was the outcome? Were you pleased with<br />
the result?<br />
• Tell me about a time when your initiative caused a change to occur.<br />
Interpersonal Skills & Adaptability<br />
• Give an example <strong>of</strong> when you had to work with someone who was difficult to get along with. How/why was<br />
this person difficult? How did you handle it? How did the relationship progress?<br />
• Describe a recent unpopular decision you made. How was it received? How did you handle it?<br />
• What are the key ingredients in guiding and maintaining successful business relationships?<br />
• Tell me about a time when you had to work on a team with someone you did not get along with. What<br />
happened?<br />
• Describe a situation where you had a conflict with another individual, and how you dealt with it. What was the<br />
outcome? How did you feel about it?<br />
• Tell me about a situation in which you have had to adjust to changes over which you had no control. How did<br />
you handle it?<br />
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• Tell me about a time when you had to adjust to a classmate’s or colleague’s working style in order to complete<br />
a project or achieve your objectives.<br />
Leadership/<strong>Management</strong> & Decision Making<br />
• Define leadership/management and describe your leadership/management style.<br />
• Tell me about a team project when you had to take the lead or take charge <strong>of</strong> the project. What did you do? How<br />
did you do it? What was the result?<br />
• Describe a leadership role <strong>of</strong> yours. Why did you commit your time to it? How did you feel about it?<br />
• What is the toughest group that you have had to get cooperation from? What were the obstacles? How did you<br />
handle the situation? What were the reactions <strong>of</strong> the group members? What was the end result?<br />
• Tell me about a time when you successfully resolved a conflict.<br />
• Give me an example <strong>of</strong> a leadership role you have held when not everything went as planned.<br />
• What are some key lessons you learned about motivating people?<br />
• Tell me about a time when you had to make a decision without all the information you needed. How did you<br />
handle it? Why? Were you happy with the outcome?<br />
• Give me an example <strong>of</strong> a time when you had to be quick in coming to a decision.. What obstacles did you face?<br />
What did you do?<br />
• Give me an example <strong>of</strong> an important goal you set and tell me how you reached it. What steps did you take?<br />
What obstacles did you encounter? How did you overcome the obstacles?<br />
• Tell me about a goal that you set that you did not reach. What steps did you take?<br />
• How would you manage a situation where you believed that something was not in compliance with pr<strong>of</strong>essional<br />
ethics? Have you ever faced such situation? If so, tell me more about it.<br />
Oral & Written Communication<br />
• Tell me about a recent successful experience in making a speech or presentation. How did you prepare? What<br />
obstacles did you face? How did you handle them?<br />
• Have you ever had to “sell” an idea to your classmates or co-workers? How did you do it? Did they accept your<br />
idea?<br />
• Give me an example <strong>of</strong> a time when you were able to successfully communicate with another person even when<br />
that individual may not have personally liked you (or vice versa). How did you handle the situation? What<br />
obstacles or difficulties did you face? How did you deal with them?<br />
• Tell me about a time in which you had to use your written communication skills in order to get an important<br />
point across.<br />
Planning and Organization/Time <strong>Management</strong><br />
• Describe a situation that required you to do a number <strong>of</strong> things at the same time. How did you handle it? What<br />
was the result?<br />
• How do you prioritize projects and tasks when scheduling your time? Give me some examples.<br />
• Tell me about a project that you planned. How did you organize and schedule the tasks? Tell me about your<br />
action plan.<br />
Problem Solving/Analytical Skills<br />
• Describe the project or situation that best demonstrates your analytical abilities. What was your role?<br />
• Tell me about a time when you had to analyze information and make a recommendation. To whom did you<br />
make the recommendation? What was your reasoning? What kind <strong>of</strong> thought process did you go through? Why?<br />
Was the recommendation accepted? If not, why?<br />
• Tell me about a situation where you had to solve a difficult problem. What did you do? What was your thought<br />
process? What was the outcome? What do you wish you had done differently?<br />
• What steps do you follow to study a problem before making a decision? Why?<br />
• When was the last time you thought “outside the box” and how did you do it? Why?<br />
• Tell me about a problem that you’ve solved in a unique or unusual way. What was the outcome? Were you<br />
happy or satisfied with it?<br />
• Give me an example <strong>of</strong> when someone brought you a new idea that was odd or unusual. What did you do?<br />
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Teamwork<br />
• Describe a situation where those you worked with on a project disagreed with your ideas. What did you do?<br />
• Tell me about a time when you worked with a classmate or colleague who was not doing their share <strong>of</strong> work.<br />
How did you handle it?<br />
• Describe a situation in which you had to arrive at a compromise or help others to compromise. What was your<br />
role? What steps did you take? What was the result?<br />
• Tell me about a time when you had to work on a team that did not get along. What happened? What role did<br />
you take? What was the result?<br />
• Tell me about a time when you successfully resolved a conflict.<br />
Sample Technical/Market Questions<br />
• How do you calculate unlevered FCF?<br />
• What are specific valuation methods for different industries?<br />
• Why will a company choose debt over equity?<br />
• How do you perform a public comparable valuation?<br />
• How do you choose a comparable peer group?<br />
• What are the pros and cons <strong>of</strong> a stock vs. cash acquisition?<br />
• How do you perform an LBO analysis?<br />
• What factors drive an M&A transaction?<br />
• Walk me through the major line items <strong>of</strong> a cash flow statement<br />
• If you only had 1 financial statement, which would you choose to value a company?<br />
• If $10 <strong>of</strong> depreciation is left out, how would you modify the F/S? With and without taxes?<br />
• If $10 <strong>of</strong> account receivable is left out, how would you modify the F/S?<br />
• If a company changes from LIFO to FIFO, how would that impact its F/S?<br />
• What is the difference between operating and capital leases?<br />
• What are deferred tax assets and how do they arise?<br />
• Describe some recent deals that you have followed particularly in industry XX?<br />
• What are the key growth drivers <strong>of</strong> industry X?<br />
• What’s an inverted curve?<br />
• Where is the market going?<br />
• What is the relationship between inflation and unemployment?<br />
• What is our market cap?<br />
• What is the S&P 500 at? How much is it up YTD?<br />
• What is the P/E ratio <strong>of</strong> the S&P? Forward, trailing?<br />
• What stocks are in your personal portfolio and why?<br />
• What books about investing have you read?<br />
• What are the factors that will impact the overall market over the next year?<br />
• Which way do you think interest rates are headed?<br />
• What are your thoughts on the housing market?<br />
• Where is the price <strong>of</strong> oil heading?<br />
Sample Scenario/Situational Questions<br />
• I am a potential client. Tell me about the firm’s approach to client service.<br />
• You strongly disagree with a teammate on the creation <strong>of</strong> your product’s marketing strategy. What do you do?<br />
• It is a crazy time <strong>of</strong> year – you have too many things that need to be accomplished within a short amount <strong>of</strong><br />
time. How would you prioritize your work?<br />
Sample Case Questions<br />
• A computer manufacturer was gaining market share but experienced declining pr<strong>of</strong>its. Why? What should it<br />
do?<br />
• A client has bought a Russian satellite after the break up <strong>of</strong> the Soviet Union. A large company has <strong>of</strong>fered your<br />
client (an entrepreneur) $10 million for the satellite. He wants to know whether he should accept the <strong>of</strong>fer and<br />
sell it.<br />
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• Our client purchased a popcorn manufacturing plant that packages popcorn for two mid-sized brands. Once he<br />
saw the margins, he decided to manufacture under his own brand. What does he need to do?<br />
• You have a hot dog stand in front <strong>of</strong> your <strong>of</strong>fice. It serves the workers in your building and two neighboring<br />
<strong>of</strong>fice towers. You want to buy it. How much is it worth?<br />
• Your client has developed a new material for bathing suits and wishes to launch it. It is priced presently about<br />
twice as high as a regular suit. What do you tell him?<br />
• Your client is ABC Firm, a large diversified company with a consulting products division that produces a wide<br />
variety <strong>of</strong> beauty products. Five years ago, it expanded into the health care industry by purchasing Medical Firm<br />
XYZ, which sells over the counter allergy medication. Since it was purchased, the health care division has<br />
failed to deliver the growth needed to justify the multiple ABC Firm paid for it. ABC Firm feels it has already<br />
squeezed margins as much as possible, and now is looking for new sales opportunities. Medical Firm XYZ<br />
turned to Consulting Firm X to help identify potential ways to increase revenues. How would you approach this<br />
problem?<br />
• Your client is the largest discount retailer in Mexico, with 300 stores spread throughout the country. Let's call it<br />
MexCo. For several years running, MexCo has surpassed the second-largest Mexican retailer (250 stores) in<br />
both relative market share and pr<strong>of</strong>itability. However, the largest discount retailer in the United States, USCo,<br />
has just bought out MexCo’s competition and is planning to convert all 250 stores to USCo stores. The CEO <strong>of</strong><br />
MexCo is quite concerned and asks you: How should I react? How would you advise the CEO?<br />
• Our client, Bank ABC is one <strong>of</strong> the "big 4" banks in Russia. These 4 banks account for about 80% <strong>of</strong> the<br />
retail/commercial banking revenue in Russia and are roughly equal in size. Bank ABC does not have a good<br />
understanding <strong>of</strong> the pr<strong>of</strong>itability <strong>of</strong> its retail customer base and more specifically individual segments. One<br />
segment that has been <strong>of</strong> particular concern to them is the "youth" customer segment. This group encompasses<br />
all customers under the age <strong>of</strong> 18. Bank ABC wants the consulting firm to determine the average annual pr<strong>of</strong>it<br />
<strong>of</strong> a youth customer as well as how they should strategize to maximize long term pr<strong>of</strong>its for this customer<br />
segment.<br />
• I recently worked on a project for an American cat food company which was thinking about entering the Latin<br />
American market. As a first step, identify how big <strong>of</strong> a market it might be entering if it begins selling cat food in<br />
Latin America. How would you go about making such an estimate? This same company has also been seeing its<br />
U.S. pr<strong>of</strong>its fall steadily over the last 2 years. They came to us to figure out why their pr<strong>of</strong>its had been eroding.<br />
How would you go about doing this?<br />
Sample Industry-Specific Questions<br />
Consulting (“fit”questions– see above for sample case questions)<br />
• Walk me through your resume. Tell me about yourself.<br />
• Why do you want to go into consulting?<br />
• Why this firm?<br />
• What is your biggest concern regarding a career in consulting?<br />
• What industry/work do you like?<br />
• Give an example <strong>of</strong> how you solved a work problem.<br />
• Give an example <strong>of</strong> how you handle conflict.<br />
• Name three weaknesses.<br />
• Tell me about a specific interest (or pick one from resume).<br />
• How do you prepare for presentations?<br />
• Your best friend is right here … what does he/she say about you?<br />
• Your learning team is right here … what do they say about you?<br />
• Give me an example <strong>of</strong> teamwork/leadership skills.<br />
• Do you think your GPA/GMAT score is an accurate indicator <strong>of</strong> your abilities/skills? Why or why not?<br />
• Who else are you interviewing with? Assume you get <strong>of</strong>fers from all these other consulting firms. How will<br />
you make your decision?<br />
• Tell me about a company in your field <strong>of</strong> interest whose strategy you admire.<br />
• Give an example <strong>of</strong> time you spent on a team not in a leadership role.<br />
• Where do you think “chosen industry” will be in 5 years?<br />
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Consumer Products/Retail<br />
• Why do you want a job in CPG/why do you want to work for our company? Why are you interested in a career<br />
in marketing/ brand management? What about your background, personality and skills makes you well suited to<br />
this type <strong>of</strong> work?<br />
• Give me an example <strong>of</strong> a well/poorly marketed product.<br />
• Give me an example <strong>of</strong> a good/bad advertisement.<br />
• Tell me about a new product you would like to launch. How you would do that?<br />
• What skills does a good brand manager need? Demonstrate that you have these.<br />
• Tell me about a time you led a team/project.<br />
• Can you give me an example <strong>of</strong> a failed team experience? Why did your group fail?<br />
• What product are you most loyal to? Why?<br />
• What is the target market for product x? How do you know?<br />
• If product x was a person, who would it be?<br />
• If you were setting up a business school, how would you position it and how would you go about getting it into<br />
the top ten?<br />
• If you had to market a new type <strong>of</strong> water, how and what would you do?<br />
• You are the CEO <strong>of</strong> McDonald’s and you need to double sales in two years. Disregarding pr<strong>of</strong>its, what would<br />
you do?<br />
• You are the #1 ketchup brand and there is a new entrant coming into the category. What do you do?<br />
• You have to go into a meeting with your boss who is a brand manager. You want to bring financials about the<br />
brand but the printer jams and can only print out 3 line items from the financial statements. Which 3 and why?<br />
• Why do you want to market credit cards?<br />
Energy<br />
• With the effects <strong>of</strong> deregulation, where do you anticipate our industry will be in five years?<br />
• Does it still make sense for energy companies to be vertically integrated businesses? What are the strengths and<br />
weaknesses <strong>of</strong> such a strategy? Are they a viable and sustainable business model?<br />
• How would you value a power plant?<br />
• What is project finance? What are its advantages and disadvantages? When should a company use it as a<br />
financing mechanism?<br />
• How would you value capacity (as compared to the energy revenue stream)?<br />
• What are X,Y,Z companies trading at? Why?<br />
• Do you expect current valuations to change given recent events in the industry?<br />
• How could we use the internet to improve our operational efficiency?<br />
• Our company wants to produce "green energy" using renewable energy resources. Is there a market for such a<br />
product, and does it make economic sense?<br />
Health Care<br />
• Describe an experience in which you have taken a leadership role. What did you learn from the experience?<br />
• Give me an example <strong>of</strong> how you have dealt with a difficult individual on a team.<br />
• Given your background, why do you want to be in …?<br />
• How would your friends describe you?<br />
• If you only had the resources to continue research on one drug - a potential blockbuster to prevent cavities or an<br />
AIDS drug that may save some lives but will likely lose money - how would you decide between them?<br />
• We have a drug that is entering three months behind the first in class; how do you price it?<br />
• Why do you want to work for this firm?<br />
• How does a job with XYZ company fit into your long-term plans?<br />
• What are three things that differentiate our company from our competitors?<br />
• Your client is a large, diversified medical supply company with an 80% share <strong>of</strong> the suture market. The CEO<br />
has just "heard" from a friend that a new laser technology can now serve the same purpose as sutures. What<br />
does this mean to her business and what should she do about it?<br />
• A clinical laboratory has 13 labs. It is looking to improve performance. What performance measures would you<br />
compare? How would you identify best practices?<br />
• Give us a little insight into what is happening in the health care industry. What does the yield curve look like?<br />
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Investment Banking<br />
• Walk me through your resume. Tell me about yourself.<br />
• Why Investment banking?<br />
• Why not consulting?<br />
• Why this firm?<br />
• What are you looking for in a firm?<br />
• Which area could you see yourself working in?<br />
• How would you value this type <strong>of</strong> company?<br />
• Give me an example <strong>of</strong> a recent group you have been involved with. What role did you play?<br />
• How would your learning team describe you?<br />
• What was your favorite finance class and why?<br />
• How are your grades? Do you expect to be on the dean’s list after first year?<br />
• What are your other interests?<br />
• What is beta?<br />
• What kind <strong>of</strong> banking do you like best (cap mkts, M&A…)?<br />
• How does the I/S, B/S and CFS financial statements relate?<br />
• How do you perform a DCF valuation?<br />
• Explain the Black Scholes model<br />
• If one <strong>of</strong> your clients had extra cash laying around at the end <strong>of</strong> the year, what three recommendations might<br />
you give him/her to use that cash?<br />
• Give an example <strong>of</strong> working under intense time pressure or deadline? How did you handle it and react?<br />
• One company has a P/E <strong>of</strong> 10 and another has a P/E <strong>of</strong> 35. What might this difference represent?<br />
• What other sorts <strong>of</strong> firms are you interviewing with?<br />
• Assume you get <strong>of</strong>fers from other major banks. How will you make your decision?<br />
• What is your perspective on recent major financial news? FED, Mergers, etc.<br />
Investment <strong>Management</strong><br />
• Walk me through your resume. Tell me about yourself<br />
• Why Investment <strong>Management</strong>?<br />
• Why this firm?<br />
• Where do you see the stock market going over the next year?<br />
• If I were to give you $10 million with which to create a fund, how would you invest it? (A good answer<br />
requires you to know where the equity and fixed income markets are today and to have a view on where they’re<br />
going in the future.) How would your answer differ if the fund were high-growth? Or created for retirees?<br />
• What do you think Bernake will do next and why?<br />
• What do you think makes a good fund manager?<br />
• What is your most impressive activity outside <strong>of</strong> school?<br />
• Give me a stock you like. What are its P/E, competitors & beta? Why is it a good buy?<br />
• What is one stock you don’t like? Why?<br />
• What have you been doing to prepare yourself for this career since coming here to <strong>Wharton</strong>?<br />
• If I’m CEO <strong>of</strong> Dell, what sorts <strong>of</strong> questions do you want to ask me to forecast the performance <strong>of</strong> my stock?<br />
• What do you think about the fixed income market right now?<br />
• How would your learning team describe you?<br />
• What other sorts <strong>of</strong> firms are your interviewing with?<br />
• Where do you see yourself in five years?<br />
• What is your greatest weakness?<br />
Manufacturing<br />
• Why are you interested in the Aerospace Industry/our Company?<br />
• What characteristics do you have that are important to this industry?<br />
• What steps would you take to expand our market share?<br />
• How do you feel about unions? How would you handle a dispute with a union?<br />
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• How do feel about the relationship between state and market in the European collaboration? What made it a<br />
success?<br />
• What interests you in this industry/company?<br />
• What do you feel are major globalization issues?<br />
• What would be your suggestions for entering a new foreign market?<br />
• If CAFÉ standards increase, how will this affect the industry?<br />
• Should we enter the SUV market?<br />
• How can we cut vehicle development time?<br />
• Should we extend benefits to same sex partners?<br />
• How will the increase in gasoline prices affect the automotive industry?<br />
• Give me an example when you have worked on a team project and it has not been successful.<br />
• Why do you think the agrochemicals industry is in the shape it is?<br />
• What do you see as the next big market for xyz chemical company?<br />
Media & Entertainment<br />
• Corporate Strategy – Where do you anticipate the music industry will be in five years? In your opinion what are<br />
the steps necessary to ensure a pr<strong>of</strong>itable industry sector? Do you feel the music industry has embraced the role<br />
<strong>of</strong> technology in their business plan? What would be your recommendation for further partnership in this area?<br />
• Finance – What are the most important indicators <strong>of</strong> a financially successful company in this industry?<br />
• Business Development – Tell me about a new business or business partnership that you think would be<br />
successful. As a member <strong>of</strong> our group, how would you go about researching and implementing this idea?<br />
• Marketing – How would you position XYZ product relative to that <strong>of</strong> our competition? What is your favorite<br />
TV show that we distribute and why? Pick a product or service and explain how you could better the marketing<br />
and/or distribution model. What is your perspective on the international market (i.e. Asia)?<br />
Private Equity/Venture Capital/Buyouts<br />
• Walk me through your resume. Tell me about yourself.<br />
• Why Private Equity (or VC, LBO depending on the firm)?<br />
• So what do you know about us? (i.e. Why this firm?)<br />
• What do you like about our firm?<br />
• Why not IB?<br />
• What is it about your previous experience that makes you think you would work well in private equity/venture<br />
capital/this firm in particular?<br />
• What is your approach toward clients?<br />
• How do you deal with conflict?<br />
• You understand that we are a smaller firm. We are only eight general partners. Why would you want to come<br />
work in such a small environment that some might consider unstable at times?<br />
• Where do you think the PE market is going over the next 5 years?<br />
• What other sorts <strong>of</strong> firms are you interviewing with?<br />
• Describe an interest.<br />
• If your learning team were here, what would they say about you?<br />
• Assume you get <strong>of</strong>fers from others. How will you make your decision?<br />
• What would you consider the 2 or 3 most important things to consider when looking at a buyout <strong>of</strong> a mediumsized<br />
(say $50 million) company?<br />
• How do you value a company? (DCF, public transaction, market comparables) If you are making an investment<br />
in a private company, how would you value this company? Any other ways to value it? How would you<br />
calculate WACC? Which cash flows would you discount in DCF? How would you calculate terminal value?<br />
How would you account for fact that comparables are public whereas the firm we were valuing is private?<br />
• How would you decide how much to leverage a company (APV, Financial Distress, Info Assyms)? This is an<br />
LBO-type question.<br />
Public Interest/Nonpr<strong>of</strong>it<br />
• Why do you want to work in this public interest (or nonpr<strong>of</strong>it, education, government, etc.) sector?<br />
• How is your past experience relevant to this job/internship?<br />
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• Why did you decide to get your <strong>MBA</strong> if you want to work in this public interest field?<br />
• What skills do you bring to this sector? How would they be useful for our work?<br />
• How have you demonstrated commitment to this career while at <strong>Wharton</strong>? Prior to <strong>Wharton</strong>?<br />
• What are you hoping to get out <strong>of</strong> this job/internship?<br />
• What do you want to do after <strong>Wharton</strong>? Where do you see yourself in 5 years? In 10 years?<br />
• What are your salary expectations?<br />
• Why do you want to work for this particular organization?<br />
• Can you give me an example <strong>of</strong> your experience working with limited resources?<br />
• Tell me about your experience building group consensus.<br />
• How would your current co-workers describe your work style?<br />
• [If targeting a specific location] Why do you want to work in this country/region?<br />
• [For international development] Describe what you think are the differences between working in a developing<br />
country versus a developed country.<br />
Real Estate<br />
• Why real estate finance and not real estate development? (or the reverse <strong>of</strong> this)<br />
• What do you specifically like about our firm?<br />
• What is your background in the industrial (or other segment) market?<br />
• How long do you plan to stay in real estate? Why would you leave? (are you really committed)?<br />
• What are the hot markets and how long do you think they will remain hot?<br />
• What is a cap rate? How would you develop a capitalization rate for a class A <strong>of</strong>fice building in NY?<br />
• What is your opinion as to the growth/consolidation <strong>of</strong> the REIT market?<br />
• What property sector do you find most promising? Least desirable?<br />
• What is FAR? Why is it important?<br />
• If you had $100 Million dollars, where would you invest it? Why?<br />
• If you were preparing a memo for a real estate investment committee, what would you include?<br />
• What are the 3 methods <strong>of</strong> appraising a property?<br />
• What is a triple net lease?<br />
• What is an expense stop? Why is it important to the landlord?<br />
• What sector <strong>of</strong> real estate are you interested in? Why?<br />
• How would you value an <strong>of</strong>fice building? Retail building?<br />
• What is FFO? Why do REIT analysts use it?<br />
• Is the housing market overvalued?<br />
• Do you think real estate investors are justified buying at lower cap rates? Why or why not?<br />
• What real estate classes have you taken?<br />
• Two properties are across the street from each other in Midtown Manhattan. The properties look exactly the<br />
same from the outside. Why might one be worth more than another?<br />
• What is NOI? How do you compute it?<br />
• Why this part <strong>of</strong> real estate (example: development <strong>of</strong> commercial <strong>of</strong>fice)? How does that fit with our<br />
organization?<br />
• Do you see a problem with private equity firm borrowing short and buying long?<br />
• For people with any experience in real estate: What was your best project and why; what was your worst project<br />
and why?<br />
• What is CMBS?<br />
• What opportunities exist for our company in real estate?<br />
• What is LTV?<br />
• What kind <strong>of</strong> leverage can you get on a fairly well-leased <strong>of</strong>fice building? Would it all come from one lender?<br />
How would that leverage be priced in today's markets (spreads)?<br />
• What is mezzanine financing?<br />
• What's the relevance <strong>of</strong> the amount <strong>of</strong> floating versus fixed rate debt a REIT or Real Estate company has on<br />
their balance sheets? Is one better than the other?<br />
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Sales & Trading<br />
• Why Sales and Trading? Why not Banking or Consulting?<br />
• Do you see yourself in Sales or Trading? Why?<br />
• Do you see yourself in Fixed Income or Equities? Why?<br />
• What is your personal risk pr<strong>of</strong>ile?<br />
• What are your biggest weaknesses?<br />
• What are your 3 biggest failures?<br />
• What would your friends say about you? What about your enemies?<br />
• What has been the most challenging part <strong>of</strong> your <strong>Wharton</strong> experience?<br />
• What is your opinion on the markets and the economy? Be prepared to defend.<br />
• Sell me 100 shares <strong>of</strong> Morgan Stanley stock.<br />
• Pitch me 2 stocks. Tell why you like it, what it is and has been trading at, who the competitors are and why you<br />
like the one you chose best. Know earnings and news releases on the stock as well as how the current market<br />
conditions and macroeconomic factors will impact the stock price. For detail-oriented interviewers, know the<br />
beta <strong>of</strong> the stock.<br />
• What is duration? What is convexity?<br />
• What is more convex: a treasury bond, cap or caption?<br />
• What is a credit? How does it impact stock and bond prices?<br />
• What are the inputs to the Black Scholes model? What are the limitations to the model?<br />
• Answer this simple math question (tests your ability to multiply numbers in your head).<br />
• What is a swap? How do you unwind a swap? (For those who express interest in derivatives)<br />
• What is the long bond trading at? What have been the recent trends in the long bond?<br />
• What does the yield curve look like? What about the swaps curve? (for those who express interest in<br />
derivatives)<br />
• What is the unemployment rate? GDP? Inflation? Fed Funds rate? 3-month LIBOR rate?<br />
• What do you think Bernake’s next move is and why?<br />
• How would you use derivatives to hedge interest rate exposure? What about credit exposure?<br />
Strategic Planning & Corporation Finance<br />
• Why have you chosen a career in corporation finance? Why this industry? Why this company?<br />
• Give me an example <strong>of</strong> a time when a project you worked on failed.<br />
• If you were a controller in charge <strong>of</strong> our manufacturing facility in the Bahamas, what numbers would you use to<br />
measure performance?<br />
• We’re contemplating a new fabrication facility. How would you get an NVP for us? What cost and revenue<br />
drivers would you consider? Where would you get this data? Describe your model.<br />
• Where do you see yourself five years from now?<br />
• How does M&A activity in banking affect our industry?<br />
• We are having trouble managing our (division). What do you think the key performance metrics might be and<br />
how might you go about improving them?<br />
• How would you go about valuing our (division) for a potential sale/spin-<strong>of</strong>f/liquidation?<br />
• Our division is thinking <strong>of</strong> introducing a (such and such) new product. How would you go about determining if<br />
this is a good idea?<br />
• How do you see your career progressing in our firm?<br />
Technology/Telecommunications<br />
• Walk me through your resume. Tell me about yourself.<br />
• Why High-Tech (telecom, s<strong>of</strong>tware, hardware, etc.)?<br />
• How did you become interested in s<strong>of</strong>tware/hardware/networks?<br />
• Why do you want to work for this firm?<br />
• How would your learning team describe you?<br />
• Where do you see yourself in five years?<br />
• Describe the most significant leadership position you’ve held.<br />
• What industry publications do you normally read?<br />
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• Explain a situation where you made a lasting impact on an organization.<br />
• What company in the market do you admire most and why?<br />
• Define leadership in your words and give a personal example.<br />
• What is your greatest weakness?<br />
• Who are our competitors in XXXX?<br />
• How good are you at negotiations? Give me an example.<br />
• We’re considering incorporating XXX technology into our products. What factors would you consider in<br />
making this decision?<br />
• Should we consider manufacturing and distributing the XXX device through our channels?<br />
• Explain a high-tech product or service to me in non-technical terms<br />
• What do you consider a well-marketed technology product? Who would you say are that product/company’s<br />
competitors and why?<br />
• Why is content piracy <strong>of</strong> particular concern to us as a company?<br />
• I have $10 million to invest in your idea/startup/whatever you recommend to me. What would you suggest?<br />
Chapter 7 | Interviews 21
INTRODUCTION – ABOUT THIS <strong>CHAPTER</strong><br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
<strong>CHAPTER</strong> 8: OFFER MANAGEMENT<br />
This chapter discusses evaluation and negotiation, the key elements <strong>of</strong> managing <strong>of</strong>fers and is organized into the<br />
following sections:<br />
• What is Offer <strong>Management</strong>?<br />
• <strong>Management</strong> <strong>of</strong> Job Offer(s)<br />
• Importance <strong>of</strong> Offer Evaluation<br />
• Framework for Evaluating Job Offers<br />
• Job Offer Negotiation<br />
• Communication <strong>of</strong> your Decision<br />
• Conclusion<br />
• Appendix<br />
WHAT IS OFFER MANAGEMENT?<br />
Offer management refers to the series <strong>of</strong> decisions (evaluation) and actions (potential negotiation) you will<br />
undertake during the period when a job <strong>of</strong>fer is extended and when you accept or decline that <strong>of</strong>fer.<br />
When you receive a job <strong>of</strong>fer – or multiple <strong>of</strong>fers – you will need to evaluate each one carefully. The evaluation<br />
process is the primary and required element <strong>of</strong> <strong>of</strong>fer management. The main goal <strong>of</strong> this process is to take the<br />
opportunity to make the right decision. How much time you will use to evaluate an <strong>of</strong>fer depends on your<br />
knowledge <strong>of</strong> the position and company, your desire for the position and the complexity <strong>of</strong> the <strong>of</strong>fer as well as the<br />
amount <strong>of</strong> time the company has allotted you to decide.<br />
Negotiations (on job content, compensation, time to evaluate the <strong>of</strong>fer, etc) may also be a part <strong>of</strong> the evaluation<br />
process but are not a requirement. Prior to negotiating, be aware <strong>of</strong> the potential risks (e.g. damaging a relationship,<br />
appearing entitled, demonstrating lack <strong>of</strong> knowledge <strong>of</strong> the industry/company, etc) and prepare for the discussion.<br />
After the evaluation process you will need to do one <strong>of</strong> the following (see “Communication <strong>of</strong> your Decision”<br />
section <strong>of</strong> this Chapter):<br />
• Accept the <strong>of</strong>fer without negotiating<br />
• Accept the <strong>of</strong>fer after negotiating specific aspects<br />
• Decline the <strong>of</strong>fer<br />
MANAGEMENT OF JOB OFFER(S)<br />
Offers typically come verbally from a hiring manager and are followed by an <strong>of</strong>ficial <strong>of</strong>fer letter. If you do not<br />
receive an <strong>of</strong>fer letter from the company, it is wise to request one. During business school, the nature, details and<br />
complexity <strong>of</strong> the <strong>of</strong>fer letter will vary from one company to another and may be standardized or “boiler plate.” As<br />
your career progresses and you are seeking more executive level positions, the complexity <strong>of</strong> the <strong>of</strong>ficial <strong>of</strong>fer letter<br />
will likely increase.<br />
Regardless <strong>of</strong> your intent, it is important to take the following steps with an employer after receiving an <strong>of</strong>fer:<br />
• Thank the company for the <strong>of</strong>fer<br />
• Convey enthusiasm for the position and a potential future with the company<br />
• Avoid giving the hiring manager an immediate answer, unless you are ready to accept<br />
• Clarify any details on which you are uncertain<br />
• Indicate your desire to carefully consider the <strong>of</strong>fer. Establish a reasonable time period to evaluate the<br />
opportunity. Be aware that companies <strong>of</strong>ten want to keep your evaluation time to a minimum (and would prefer<br />
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your answer immediately) so that they can fill their staff needs and manage their yields. Communicate that time<br />
to evaluate the <strong>of</strong>fer/conduct due diligence is in the best interests <strong>of</strong> both you and the company<br />
• Continue communicating with the employer throughout the evaluation process<br />
• Be prepared for tactics designed to pressure you into making a quick decision<br />
Even after an <strong>of</strong>fer has been extended, you are being evaluated. Behave in a way that keeps the hiring manager<br />
excited about the potential for you to join the organization.<br />
IMPORTANCE OF OFFER EVALUATION<br />
While you should be evaluating your interest in the position/company/industry throughout the entire job search<br />
process, <strong>of</strong>fer evaluation is the final part <strong>of</strong> this process. Deciding whether or not to accept an <strong>of</strong>fer takes careful<br />
consideration. Consider all factors and be sure to:<br />
• Make the right decision for you and your career<br />
− Make sure the <strong>of</strong>fer matches your competencies, interests and values (see Chapter 2). Focus on whether the<br />
specific role, salary and benefits and location <strong>of</strong> the position meet both your current and future career goals.<br />
Your decision will impact your future ability to pursue certain career paths. Think about addressing<br />
questions on this career decision during a future interview; having to spend time discussing a poor career<br />
decision in an interview takes focus away from your current skill set and ability to meet the needs <strong>of</strong> the<br />
potential company. It could also raise questions about your self-awareness and decision-making ability.<br />
• Make the right decision for the company<br />
− Companies spend a significant amount <strong>of</strong> time and resources preparing for your arrival and training you to<br />
meet your job responsibilities. Resigning after the firm has invested in you can damage relationships with<br />
your network and waste company resources.<br />
• Maintain relationships with your networking contacts<br />
− The relationships you built as you network and interview should continue into the future. If you focus on<br />
one industry/function during your career, it is likely that you will encounter the same people again during<br />
your next job search. Whether or not you accept the <strong>of</strong>fer, it is vital that you work to maintain these<br />
relationships throughout the process.<br />
FRAMEWORK FOR EVALUATING JOB OFFERS<br />
Each individual makes decisions based on a different set <strong>of</strong> priorities. Consider utilizing the process below to<br />
conduct your evaluation.<br />
STEP 1: Re-evaluate/assess your priorities, values, pr<strong>of</strong>essional needs and expectations (see Chapter 2). Make a<br />
ranked list <strong>of</strong> criteria (e.g. desire for autonomy, desire for power, prestige, flexibility, etc) you want to use in your<br />
decision making process.<br />
STEP 2: Understand your <strong>of</strong>fer(s). Review the compensation information you gathered during your market research<br />
(see Chapter 3) and networking (see Chapter 4). Evaluate your <strong>of</strong>fer based on specific categories (e.g. position,<br />
company, potential for advancement, compensation & benefits, non-salary benefits and lifestyle). For a list <strong>of</strong><br />
questions to assist in this evaluation, see the Appendix <strong>of</strong> this Chapter. Denote the items for which you want/need<br />
more information from the company.<br />
STEP 3: Contact the company to get more information on areas identified in Step 2.<br />
STEP 4: Rate the <strong>of</strong>fer(s) based on the criteria identified in Step 1.<br />
STEP 5: Evaluate your findings. Does the position meet the criteria that are most important to you? If not, is there<br />
potential for negotiation on these criteria? If the position does meet your criteria, it may be a good match for you.<br />
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Tips:<br />
1) Be thorough. Compile the necessary information to conduct a complete evaluation. Identify current<br />
employees who know the organization and the position you are evaluating, and ask them questions to<br />
assess if the position meets your needs. Seek input from people who maybe unfamiliar with the position<br />
(e.g. your spouse, partner, children or other family) but will be impacted by your decision<br />
2) Be true to yourself. Try not to allow your feelings to be clouded by other people’s values, expectations, or<br />
pressures<br />
3) Be realistic. Few jobs are perfect and all will require trade<strong>of</strong>fs. Ask yourself if the <strong>of</strong>fer you are considering<br />
is a step – small, medium, or large – towards your desired career<br />
JOB OFFER NEGOTIATION<br />
If your evaluation process identified areas where your criteria (e.g. priorities, values, pr<strong>of</strong>essional needs and<br />
expectations) have not been met, you may decide to negotiate. Prioritize your list <strong>of</strong> unmet needs by ranking them<br />
according to how important each is to you.<br />
“Negotiation is a must” is a myth. Negotiation is not required, nor is it a process where you tell somebody what you<br />
want and expect them to give it to you. Rather, negotiation is a process <strong>of</strong> give and take. You have needs (specific<br />
role, compensation, etc) and the company has needs (e.g. desired start date, etc). If you extend yourself to meet the<br />
company’s needs, the company will be more likely to meet your needs. Do not ask for something that is not realistic<br />
for the company to provide; it wastes time and could damage your reputation. Remember that if you are successful<br />
at obtaining additional compensation, benefits and/or other considerations, there may be increased expectations for<br />
your performance.<br />
<strong>MBA</strong> job <strong>of</strong>fers that come from the <strong>Wharton</strong> on-campus recruiting process tend to be very structured without room<br />
for negotiation or flexibility on job content, salary and timeline for decision making. After business school, firms<br />
tend to be more willing to negotiate when you have multiple <strong>of</strong>fers and/or bring something unique to the company<br />
and when their hiring needs may be more pressing.<br />
Be prepared to accept the <strong>of</strong>fer if the employer agrees to your terms. Negotiation is a serious discussion about<br />
changing the <strong>of</strong>fer into one you can accept. If you would not be willing to accept the <strong>of</strong>fer with the incorporation <strong>of</strong><br />
your terms, do not negotiate; decline the <strong>of</strong>fer gracefully.<br />
Preparing for your Negotiation<br />
Prior to engaging in a negotiation, focus on the following guidelines:<br />
• Determine what you want and assign priorities to your needs. The priority you have assigned to each unmet<br />
goal will determine the sequence <strong>of</strong> items you will negotiate and will dictate what you are willing to give up.<br />
Avoid negotiating for more than 2-3 items. Know what you would accept –what would enable you to say “yes”<br />
to the <strong>of</strong>fer – and know what is not acceptable<br />
• Learn about the company’s process and needs. Employers feel a sense <strong>of</strong> “win” if they take great candidates<br />
away from their competitors and “loss” if they lose candidates. If you negotiate without being aware <strong>of</strong> the<br />
company’s perspective in this regard, you may be thought <strong>of</strong> as entitled or difficult<br />
• Learn what is typical or realistic in the industry/company. Identify standards and precedents to support your<br />
goals. When helpful, utilize <strong>Wharton</strong>’s <strong>Career</strong> Report, pr<strong>of</strong>essional associations, networking or published salary<br />
surveys<br />
• Determine with whom to negotiate and confirm that person’s ability to make decisions. When possible,<br />
negotiate with the person who made the <strong>of</strong>fer or signed the <strong>of</strong>fer letter. Ideally, this is someone with whom you<br />
have rapport from the interview process. Learn as much as possible about this person’s goals for the negotiation<br />
• Prepare to communicate your value. What do you bring to the position that another candidate does not? Why<br />
should the company change their standard package for you? Answering this can be difficult, particularly if you<br />
are a career changer without direct relevant experience to the position<br />
• It is likely that you will be at a disadvantage in the negotiation process. The person you are negotiating with will<br />
likely be familiar with this kind <strong>of</strong> conversation and comfortable and skilled at negotiations. Even with a<br />
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number <strong>of</strong> other <strong>of</strong>fers, you are not in a position <strong>of</strong> power. While the employer has the power to meet your<br />
terms, he/she is likely to have at least one candidate waiting to take your place<br />
• Practice. Know what you are going to say and how you are going to say it. Think <strong>of</strong> different scenarios that<br />
might occur during the conversation and try to prepare for as many as possible<br />
Timing your Negotiation<br />
Once you decide to negotiate, timing your negotiation is the first vital step.<br />
• Do not negotiate until after you receive an <strong>of</strong>fer; you have no leverage until this point. Attempting to negotiate<br />
before an <strong>of</strong>fer is formally received could significantly damage your chances <strong>of</strong> getting the <strong>of</strong>fer at all<br />
• Do not attempt to negotiate when the <strong>of</strong>fer is initially presented. Express excitement about the <strong>of</strong>fer and request<br />
time to digest the information (e.g. “Thank you so much for the <strong>of</strong>fer. I am very excited about the opportunity to<br />
work for Firm XXXX. Let me think about the information and I will get back in touch with you in the next few<br />
days with follow-up questions”)<br />
• Negotiate after you have completed your evaluation <strong>of</strong> the position and are well prepared for the conversation<br />
• Negotiate prior to the decision date. Negotiation is a time-consuming and serious task. Plan ahead and schedule<br />
ample time so that you will not feel pressured to alter your negotiation. If you need more time than was<br />
scheduled, ask for it<br />
• Negotiate within the appropriate time in the company’s process. Many firms prefer negotiation to occur before<br />
an <strong>of</strong>ficial <strong>of</strong>fer letter is written, as that document requires your signature<br />
Conducting the Negotiation (the “how to”)<br />
Negotiating is about meeting the goals <strong>of</strong> both you and your prospective employer –not about winning or losing.<br />
Thinking about the process in terms <strong>of</strong> meeting the goals <strong>of</strong> each party will best facilitate a positive outcome.<br />
• Negotiate face-to-face (if possible) so you can read and/or adjust to the hiring manager’s body language. If it is<br />
not possible to negotiate in person, telephone is acceptable. Do not attempt to negotiate via email<br />
• Set the appropriate tone. Be enthusiastic about the <strong>of</strong>fer. Indicate that you are honored and excited by the<br />
prospect <strong>of</strong> joining the organization. Use open-ended word choices. Be cautious with the use <strong>of</strong> words like<br />
“must have,” “always,” or “never.” Listen and allow the hiring manager time to respond to your concerns.<br />
Keep the conversation positive – make it clear that you want to work at this company. Avoid burning bridges by<br />
being overly aggressive in the negotiation<br />
• Communicate how strongly you are leaning toward accepting (if that is appropriate). For example, say, “I am<br />
really excited about this <strong>of</strong>fer. Before I am able to accept the opportunity, I have a few questions…” or “I think<br />
we are in agreement on most <strong>of</strong> these items. If you could provide a package that includes $X more in salary, I<br />
could accept right now.”<br />
• Be aware <strong>of</strong> the hiring manager’s perspective. Listen and watch carefully to understand the hiring manager’s<br />
verbal and non-verbal responses regarding the likelihood <strong>of</strong> identifying a mutually agreeable package. Position<br />
yourself on the same side as the hiring manager<br />
• Be honest about your thought process. For example, say, “I am very excited about the <strong>of</strong>fer but I am struggling<br />
with whether or not I would gain enough exposure to XXXX in this role. Gaining exposure XXXX is my<br />
primary goal for my next position. Is there any way to structure my role to include more opportunities in<br />
XXXX?” or “This term <strong>of</strong> the <strong>of</strong>fer gives me a problem because…” or “While I am very excited about the <strong>of</strong>fer,<br />
I was a bit disappointed by the salary figure. I was expecting something more in the range <strong>of</strong> XXXX to<br />
YYYY.” (XXXX = a fair salary ; YYYY = ideal salary)<br />
• Treat your negotiation partner with respect. You will want to build on your relationship with that person beyond<br />
the <strong>of</strong>fer negotiation. Politely accept the hiring manager’s decision – whether or not it is in your favor<br />
• Be patient and recognize that the hiring manager may not have the authority to grant your requests without<br />
internal discussion<br />
• Lay out all items for negotiation up front. Do not be the “one more thing” person. Negotiate job content,<br />
authority or staff support first since they drive salary. Negotiate base salary before moving onto other<br />
components <strong>of</strong> compensation such as bonus, performance criteria, and benefits/perks<br />
Chapter 8 | Offer <strong>Management</strong> 4
COMMUNICATION OF YOUR DECISION<br />
Accepting an Offer<br />
Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
Once you have decided to accept an <strong>of</strong>fer, call the company representative who formally extended it. Avoid leaving<br />
a voicemail with your acceptance. If you must, leave a voicemail asking them to call you. If you do not hear back<br />
from the contact, follow up with another telephone call.<br />
If you engaged in any negotiation, make sure that your <strong>of</strong>fer letter reflects the newly agreed upon terms. If it does<br />
not, send an email to the hiring manager indicating your excitement to start working as well as confirming the<br />
agreed upon details <strong>of</strong> the <strong>of</strong>fer.<br />
When accepting your <strong>of</strong>fer, be sure you understand the proper procedure. Some companies require a formal written<br />
letter <strong>of</strong> acceptance, while others only require a phone call or email. Be sure to confirm your start date and any other<br />
relevant logistics.<br />
It is also advisable to notify other people (advocates) in the company with whom you spoke that you have accepted<br />
the <strong>of</strong>fer. Thank them for the time they took interviewing you or answering your questions and let them know you<br />
are thrilled to join the organization.<br />
It is poor practice to hold onto <strong>of</strong>fers you know you are going to decline. Current <strong>Wharton</strong> <strong>MBA</strong> students should not<br />
hold more than three <strong>of</strong>fers at one time.<br />
Declining the Offer<br />
Whether you immediately know that you do not want to take the <strong>of</strong>fer or whether you were not able to successfully<br />
negotiate, it is important to turn down the <strong>of</strong>fer gracefully, pr<strong>of</strong>essionally and with consideration for the company.<br />
Communicate your decision to the company as soon as possible. Avoid burning bridges – it is a small world.<br />
When declining, call the company representative and thank them for the <strong>of</strong>fer to join the company but explain that<br />
you will not be accepting it. Avoid leaving your decline message on a voicemail. If you cannot connect over the<br />
phone with the contact, leave a voicemail and follow-up with an email. Be sure to mention in the voicemail that you<br />
are sorry you were not able to connect over the phone but you wanted to provide them your decision in as timely a<br />
manner as possible.<br />
Ensure that your communication is direct and clear but also want be kind and gracious. Share your decision making<br />
thought process. Explain that the decision was very difficult for you because <strong>of</strong> A, B and C (e.g. you were impressed<br />
by the culture, the people, the type <strong>of</strong> work, the impact <strong>of</strong> the firm, etc). Sample language could be “While this<br />
sounds like a wonderful opportunity, I feel that at this point in my career another opportunity would be better suited<br />
for me. I enjoyed meeting you and the team and hope our paths will cross again.”<br />
Focus on specifics that the hiring manager can not argue with such as:<br />
• “I wanted to ultimately work for a restructuring group, in healthcare, etc. …”<br />
• “I personally feel I fit better with firm X … “<br />
• “For personal reasons, I found the Denver location to be the compelling factor …”<br />
NOTE: When declining <strong>MBA</strong> summer internships you may want to more thoroughly explain your thought process<br />
and ultimate decision to the company contact. Furthermore, if there is a skill set that the summer internship will<br />
provide you that would be beneficial for the position at the company you are declining, mention that a summer<br />
experience in XXXX will give you XXXX which will make you a stronger more valuable asset to them next year.<br />
If you think you may be interested in joining the company full-time, keep the lines <strong>of</strong> communication open during<br />
the summer (e.g. send them an email mid-summer letting them know what you are doing and that you would like to<br />
continue conversations next year).<br />
Lastly, be sure to contact all individuals within the firm who have been helpful to you during the job search process<br />
and communicate your decision. Thank them for their time and explain your reasons for not accepting their <strong>of</strong>fer.<br />
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Guide to Managing Your <strong>Career</strong> | <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong><br />
After reading this chapter you should understand that your journey to the right job does not end the moment an <strong>of</strong>fer<br />
is extended. Managing job <strong>of</strong>fers is part <strong>of</strong> the job search continuum and requires the same focus, diligence and<br />
attention as networking, writing resumes or interviewing. Use this chapter and the sample <strong>of</strong>fer evaluation questions<br />
in the Appendix to prepare yourself to respond well to <strong>of</strong>fers. Successful job candidates are comfortable preparing to<br />
receive <strong>of</strong>fers and evaluating them fully before making the final decision.<br />
APPENDIX<br />
Recommended Reading<br />
• 101 Salary Secrets : How to Negotiate Like a Pro (Daniel Porot & Frances Haynes)<br />
• Are You Paid What You're Worth? (Michael O’Malley)<br />
• Get Paid What You're Worth: The Expert Negotiators' Guide to Salary and Compensation (Robin Pinkley &<br />
Gregory Northcraft)<br />
• Haldane's Best Salary Tips for Pr<strong>of</strong>essionals (Bernard Haldane Associates)<br />
• Negotiating Your Salary: How to Make $1000 a Minute (Jack Chapman)<br />
• Perks and Parachutes: How to Negotiate Your Executive Contract (John Tarrant)<br />
• The Quick Interview and Salary Negotiation Book (J. Michael Farr)<br />
Websites and Online Subscriptions<br />
• <strong>Career</strong> Journal (www.careerjournal.com)<br />
• Job Star (http://jobstar.org/tools/salary/index.php)<br />
• Pay Scale (www.payscale.com)<br />
• Pay Wizard (www.paywizard.co.uk)<br />
• Salary Expert (www.salaryexpert.com)<br />
• Salary.com (www.salary.com)<br />
• Totally Financial (www.totallyfinancial.com)<br />
• Wall Street Journal (www.careers.wsj.com)<br />
On the <strong>Wharton</strong> <strong>MBA</strong> <strong>Career</strong> <strong>Management</strong> Website<br />
• <strong>MBA</strong> <strong>Career</strong> Report (including archives) – provides placement and compensation data based on reporting from<br />
last year’s 1st and 2nd year classes. This is an excellent resource for compensation information based on<br />
industry, function and geographic location<br />
• Salary, Negotiation & Timing Reports – provide a general sense <strong>of</strong> the hiring timetables within a given<br />
industry. Reports are in PDF format and broken down by class, geographic location and industry. The<br />
information provides a sense <strong>of</strong> when and through what channels <strong>of</strong>fers in particular industries are secured<br />
• Vault <strong>Career</strong> Library<br />
• Wet Feet Insider Guides<br />
Questions to Evaluate an Offer<br />
The Position – Identify answers to these questions before or during interviewing; doing so post-<strong>of</strong>fer is too late.<br />
• Are the day-to-day tasks routine or project oriented? Does the position require individual or team work? What<br />
degree <strong>of</strong> variety is there? What degree <strong>of</strong> independence? What degree <strong>of</strong> intensity?<br />
• On what will you be evaluated? How? By whom? For assignments abroad, clarify whether annual reviews and<br />
any promotions are the responsibility <strong>of</strong> home or assignment country <strong>of</strong>fice; for a foreign-owned firm, are<br />
procedures and standards those <strong>of</strong> headquartered country or the U.S.?<br />
• What percentage <strong>of</strong> your work involves skills you do not yet have? What effort will it take to learn these?<br />
What training or support is provided?<br />
• What parts <strong>of</strong> the job are you already competent in? What percentage <strong>of</strong> your work time will involve these?<br />
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• How big is your work group? What's your role in it?<br />
• Who do you report to? Who does your boss report to? Who reports to you?<br />
• What degree <strong>of</strong> independence will you have? How is your work supervised? Who gives you work? What<br />
needs approval?<br />
• What time do people in your position get to work? Leave? What about supervisors? Weekends? Seasonal?<br />
Project-based overtime?<br />
• Do you have an <strong>of</strong>fice? Cubicle? Desk in a bull pen? Are environment and colleagues congenial?<br />
• What percentage will you travel? Short, home-based trips? Long-term assignments? Weekends?<br />
• What could cause you to fail? How high is the risk you run?<br />
The Company<br />
• Reputation or prestige<br />
• Size and sales<br />
• Growth/positioning<br />
• Pr<strong>of</strong>itability<br />
• Stability<br />
• Integrity/ethics/values<br />
• International operations<br />
• Importance <strong>of</strong> your division or group to the company as a whole<br />
• Quality <strong>of</strong> management<br />
• <strong>Management</strong> style: Hierarchical? Team or consensus-oriented? Do people wander into each other's <strong>of</strong>fices or<br />
arrange meetings? Communicate by memo or by phone? If the company is foreign-owned, what percentage <strong>of</strong><br />
management is American? How does this affect management style? Communication informally across levels<br />
or only within?<br />
• What is the company’s culture? Does the company value....Innovation? Accuracy and precision? Results?<br />
People? Does it fit your skills and values? Does the company welcome and value people <strong>of</strong> differing cultural,<br />
ethnic, or racial backgrounds?<br />
• How does the future look for the company as a whole? For the department/group you'll be working in?<br />
Potential for Advancement<br />
• How long does it typically take to get promoted to the next level?<br />
• How does the position fit with your long-term goals?<br />
• What are the career paths <strong>of</strong> those above you? Of top managers in the organization?<br />
• What is the average timing <strong>of</strong> promotions? Flexibility for exceptional performance?<br />
• Will you have the ability to move cross-functionally?<br />
• How transferable are your skills and experience after two-year, three-year, five-year tenure?<br />
• What is the availability <strong>of</strong> additional training or education?<br />
• What is the compensation potential?<br />
• Is transferring or relocating necessary or desirable for advancement? At what stage <strong>of</strong> career? Domestic or<br />
international?<br />
• If initial assignment is abroad, what level/title can you expect when repatriated? What degree <strong>of</strong> effort will you<br />
have to put in to make this happen? What has been the experience <strong>of</strong> others in the company?<br />
Compensation and Benefits – Ask these questions between receiving and responding to the <strong>of</strong>fer.<br />
• What is the base salary? For international assignments, will salary be in home or assignment country currency?<br />
Exchange bands to protect against wide foreign exchange swings?<br />
• What have bonuses been for this position/department for the past several years?<br />
• How quickly can I expect my base salary/total compensation to grow?<br />
• What is the authorized salary range for this position?<br />
• What is the bonus potential – starting or annual? How does individual performance affect annual bonus? Equity<br />
or pr<strong>of</strong>it-sharing potential?<br />
• How are annual salary bonuses determined? Average percentages in recent years?<br />
• Are medical and dental coverage provided? What are the costs?<br />
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• What is the vacation policy? Annual paid home leave from international assignment? What is the sick time<br />
policy?<br />
• Is there a relocation expense or allowance? How is this paid (i.e., reimbursement with receipts or lump sum<br />
beforehand)? For international assignments, consider weight limits, shipment <strong>of</strong> car, appliances (or allowances<br />
for these, method and timing <strong>of</strong> shipment, storage in home country, relocation costs upon completion <strong>of</strong><br />
assignment).<br />
• What is the maternity/paternity leave policy?<br />
• Is there childcare assistance? Real estate broker's fee? Paid trip to seek housing? Lodging costs while between<br />
homes? Housing allowance while on international assignment? In which currency? Relative to what<br />
expenditures? Assistance in maintaining home country residence?<br />
• Tax consultation and equalization for international assignments?<br />
• Cost <strong>of</strong> living allowance on international assignment? How calculated? How paid?<br />
• Educational benefits? Language training for self, family on international assignments?<br />
• Company car?<br />
Non-salary Methods <strong>of</strong> Compensation<br />
• Assistance with interest on loans<br />
• Child's college expenses<br />
• Club association/Membership<br />
• Commuting expense/parking<br />
• Company car<br />
• Dental insurance<br />
• Disability insurance<br />
• Equity/Stock options<br />
• Expense account<br />
• Flex time<br />
• Incentive savings<br />
• Laptop or personal computer<br />
• Life insurance<br />
• Maternity/Paternity leave<br />
• Mobile phone or pager<br />
• Moving/Relocation expenses<br />
• Office furnishings<br />
• Paid vacation<br />
• Public transportation reimbursement<br />
• Retirement/401K plan<br />
• Sick leave<br />
• Sign-on bonus<br />
• Yearly bonus<br />
• Optical insurance<br />
• Pr<strong>of</strong>it sharing<br />
• Automobile payment deduction<br />
• Education reimbursement<br />
• Frequent flyer/Travel clubs<br />
• Childcare expenses<br />
• Termination agreement<br />
• Company recreation facilities<br />
Lifestyle – Identify these answers prior to interviewing & <strong>of</strong>fer<br />
• Location? Climate?<br />
• Proximity to family or friends?<br />
• Proximity to major urban center?<br />
• Housing costs? Housing availability? Other living costs? Taxes?<br />
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• Childcare or education systems?<br />
• Recreational or cultural opportunities?<br />
• Employment opportunities for spouse or partner? Company assistance with this?<br />
• Commuting distances and costs?<br />
• Social prospects for self? For partner or spouse?<br />
• Long-term financial goals?<br />
• Long-term pr<strong>of</strong>essional and personal prospects for self and for partner or spouse?<br />
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