Report To The Community 2021
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ack where<br />
we belong<br />
In <strong>2021</strong>, after a year of virtual<br />
expansion, NJPAC welcomed back<br />
live artists, live audiences<br />
and the joy of the performing arts<br />
Two-time GRAMMY®-winning<br />
jazz vocalist Gregory Porter<br />
made a <strong>2021</strong> appearance as part<br />
of the TD Jazz Series at NJPAC.<br />
How does a performing<br />
arts center thrive during<br />
a global pandemic?<br />
When the health crisis began<br />
in 2020, NJPAC’s answer<br />
was to pivot full-force<br />
to virtual offerings that<br />
encapsulated all aspects of<br />
the Arts Center’s multipronged<br />
mission: Entertainment,<br />
education, civic discussions<br />
and community-building.<br />
With a packed schedule of<br />
virtual programs — more than<br />
500 presented over the course<br />
of the pandemic — NJPAC<br />
served as a lifeline and a source<br />
of comfort and inspiration to<br />
its community, its students and<br />
to arts lovers near and far.<br />
But the core of NJPAC’s<br />
work has always been<br />
live performances for live<br />
audiences. In spring <strong>2021</strong>, as<br />
the pandemic started to retreat,<br />
the Arts Center’s campus was<br />
reactivated with more and<br />
more events, and the return<br />
of in-person performances<br />
became not just a distant<br />
hope, but an imminent reality.<br />
“Once the vaccine was<br />
available to anyone and case<br />
numbers began to drop, we<br />
felt we’d turned a corner,”<br />
recalls John Schreiber, NJPAC’s<br />
President and CEO. “I started<br />
saying, to our staff, patrons and<br />
supporters: We’re not out yet,<br />
but we’re moving toward the<br />
exit doors on this pandemic.”<br />
As the weather warmed, a<br />
spirit of excitement suffused<br />
the campus. Virtual events<br />
gave way to live broadcasts<br />
from NJPAC’s stages, small<br />
gatherings and, at last, live<br />
in-person performances.<br />
Restarting a robust schedule<br />
of near-daily concerts was a<br />
complicated job. Procedures<br />
for ensuring the safety of<br />
artists, patrons and staff had<br />
to be established — and then<br />
the real difficulties began.<br />
“<strong>The</strong>re were two competing<br />
factors in our reopening,”<br />
explains Warren Tranquada,<br />
NJPAC’s Chief Operating<br />
Officer. “One factor was:<br />
Were we allowed to have<br />
public events in our building?<br />
For a long time, we were legally<br />
limited to a small number<br />
of people — but having 250<br />
people in a hall built for 2,800<br />
doesn’t make a lot of sense.”<br />
“<strong>The</strong> other factor was: Is our<br />
audience willing to come<br />
back into the theater? It really<br />
took until June for people<br />
to start saying they were<br />
willing to come indoors.”<br />
Of course, NJPAC’s theaters<br />
were not dark before June.<br />
Television shows filmed in<br />
njpac.org 3