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Report To The Community 2021

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uilding a home for<br />

creativity<br />

Plans for the Cooperman Family<br />

Arts Education and <strong>Community</strong> Center<br />

How do you create a space<br />

where the performing arts can be<br />

taught, created and showcased<br />

for a community and then, shared<br />

with the world, all in one building?<br />

Thoughtfully.<br />

Throughout the year, work on<br />

NJPAC’s Cooperman Family<br />

Arts Education and <strong>Community</strong><br />

Center, scheduled to break<br />

ground in 2023, advanced<br />

carefully and steadily. Arts<br />

Center team members from<br />

the Arts Education, <strong>Community</strong><br />

Engagement, Programming,<br />

Production and other<br />

departments contributed<br />

to an ongoing process of<br />

establishing what features<br />

should be included in the new<br />

50,000-square-foot building,<br />

made possible by a foundational<br />

gift from the Cooperman family.<br />

<strong>The</strong> family’s gift was made in<br />

support of NJPAC’s $225 million<br />

Capital Campaign, designed<br />

to fuel a significant expansion<br />

of artistic, educational and<br />

community-based programming<br />

that leverages the arts as a<br />

driver of human potential,<br />

social impact, economic<br />

development and neighborhood<br />

revitalization. <strong>The</strong> Campaign will<br />

advance NJPAC as an anchor<br />

cultural institution in Newark<br />

for generations to come.<br />

move forward<br />

“It was a tremendously<br />

collaborative process, as it<br />

needed to be,” says Tim Lizura,<br />

Senior Vice President of Real<br />

Estate and Capital Projects.<br />

“This is the first major capital<br />

expansion of the Arts Center<br />

in 25 years and it’s a once-ina-lifetime<br />

opportunity. We’re<br />

focused on getting the sense<br />

of the place just right — what<br />

we’ve talked about is that<br />

the Cooperman Center is a<br />

complement to the Arts Center,<br />

a place for education, creation<br />

and discovery...” Lizura adds.<br />

Over summer <strong>2021</strong>, NJPAC<br />

advanced the planning for<br />

the Cooperman Center by<br />

selecting the architectural firm,<br />

Weiss/Manfredi, from more<br />

than 20 applicants as the firm<br />

that would create the concept<br />

design for the new building.<br />

<strong>The</strong> celebrated team at Weiss/<br />

Manfredi has created museums,<br />

theaters, libraries and university<br />

structures around the world.<br />

“<strong>The</strong>ir sense of collaboration<br />

and their true understanding of<br />

NJPAC’s mission came through<br />

in their proposals, and it<br />

was clear that they would<br />

be the best partner for the<br />

Arts Center,” says Lizura.<br />

“Our vision for the Cooperman<br />

Center is inspired by NJPAC’s<br />

enduring commitment to<br />

arts education,” say Michael<br />

Manfredi and Marion Weiss,<br />

principals of the firm.<br />

“Our design is envisioned as<br />

an open invitation, a place<br />

where the walls can talk and<br />

welcome diverse communities<br />

of students and artists to learn,<br />

experiment and create.”<br />

Over the course of several<br />

months of Arts Center teams<br />

working with Weiss/Manfredi<br />

designers, a vision for the<br />

new space emerged: A threestory<br />

building bifurcated by a<br />

grand staircase with classrooms<br />

in a range of sizes. Each<br />

classroom will feature storage<br />

spaces and soundproofing<br />

and will be “wired for the<br />

technology of the next 25<br />

years” in order to share classes,<br />

meetings, performances and<br />

more virtually, says Lizura.<br />

Another feature, a public<br />

children’s reading room —<br />

an offering that the Arts Center<br />

will collaborate with the Newark<br />

Public Library to create — will<br />

give youngsters an opportunity<br />

to learn about artists and<br />

performers. In recognition of<br />

a leadership gift from Karen<br />

and Ralph Izzo, the room will<br />

be named the Izzo Family<br />

Children’s Reading Room.<br />

<strong>The</strong> Cooperman Center will<br />

also include an educational<br />

space where students will<br />

have an opportunity to learn<br />

about technical theater.<br />

“As we were planning these<br />

spaces, we had to take into<br />

account all the different activities<br />

that could take place there:<br />

educational offerings, performing<br />

arts programs for seniors,<br />

community gatherings and<br />

meetings. We had to think about<br />

things like: What size instruments<br />

will we need to fit in the elevators?<br />

How many drum kits can we fit<br />

into a storage space? Will the<br />

kids in the hip hop program be<br />

able to hear the theater kids in<br />

the next room? How many people<br />

do we expect to attend a film<br />

screening?” says Chelsea Keys,<br />

Director of Special Projects.<br />

Beyond the physical requirements<br />

of the new building, this<br />

process gave NJPAC the<br />

runway to envision new arts<br />

education programs that will<br />

be housed at the facility.<br />

“I see the Cooperman as a<br />

place of belonging — a powerful<br />

venue for celebrating and widely<br />

sharing the vast contributions<br />

of communities and artmakers<br />

while also building the future of<br />

artmaking and arts education,”<br />

says Jennifer Tsukayama, Vice<br />

President of Arts Education.<br />

“Here, we can take NJPAC’s<br />

longstanding commitment to<br />

amplifying student voices to<br />

the next level. <strong>The</strong> Cooperman<br />

Center will be a creative and<br />

educational incubator in which<br />

our Arts Education Research<br />

Lab innovates and invents arts<br />

education curricula, pedagogy<br />

and programs, and the Creative<br />

Incubator will push conventional<br />

artmaking practice and support<br />

new, genre-expanding work.”<br />

In addition to spaces dedicated<br />

to arts education, the third<br />

floor of the new building will<br />

feature two large professional<br />

rehearsal studios, each with<br />

a suite of offices and ancillary<br />

spaces, designed to be used<br />

by performance companies<br />

and productions in the<br />

creation of new works.<br />

“<strong>The</strong> rehearsal studios will allow<br />

NJPAC to extend its efforts to<br />

create new content for tours,<br />

broadcast and the mainstage,”<br />

explains David Rodriguez,<br />

NJPAC’s Executive Vice President<br />

and Executive Producer.<br />

“Combining the studios with our<br />

existing theaters makes Newark<br />

a creative hub for all levels of<br />

artistic project development. <strong>The</strong><br />

studios will also be available for<br />

community-based artists through<br />

a space grant program. <strong>The</strong>ir<br />

location in the Cooperman Center<br />

will allow artists to interact and<br />

provide master classes for young<br />

people from throughout Newark<br />

and beyond while in residence.” •<br />

“We see the Cooperman Center as a<br />

complement to the Arts Center, a place<br />

for education, creation and discovery,<br />

a place where we get to shape the<br />

arts and education district that<br />

surrounds our theaters.” – Tim Lizura<br />

Project designer Weiss/Manfredi’s<br />

rendering of the new, three-story<br />

Cooperman Center, a purpose-built<br />

home for NJPAC’s education efforts,<br />

made possible by a gift from the<br />

Cooperman family.<br />

44<br />

njpac.org

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