SLOW TOURISM SEMINAR

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The evolution of values and the hierarchy of needs EXPERIENCE SERVICES PRODUCTS COMMODITIES “DREAM SOCIETY” SELF-ACTUALISATION ESTEEM AFFILIATION SAFENESS PHYSIOLOGIC Pine & Gilmore, The Experience Economy , 1998 A.Maslow, Motivation and Personality, 1954 Intangibles Tangibles
The Experience Economy � In this advanced phase of development the product is the experience (feelings, sensations) � The new goal of enterprises: - Create the conditions for creating memorable moments and triggering emotions for their guests - The new value added is the "transformation value" of the experience • i.e. the capacity of produce a change in the guest's feeling, able to let him/her go different from how he/she was previously � This concept has largely influenced tourim industry in the last decade 33
Page 1 and 2: SLOW TOURISM SEMINAR Stefano Dall'A
Page 3 and 4: 1. WHAT IS SLOW? Slow compared to w
Page 5 and 6: Time: a scarce resource � It is a
Page 7 and 8: Which is the mainstream? Encourage
Page 9 and 10: The sweet traveller ... We must lea
Page 11 and 12: The Society for Deceleration of Tim
Page 13 and 14: More satisfaction from few choices
Page 15 and 16: A "new" Way of Life � Living Slow
Page 17 and 18: Slow Planet Carl Honore: In Praise
Page 19 and 20: By exploring the "margins" of slown
Page 21 and 22: Slow Cities � Born in 1999 in Ita
Page 23 and 24: Slow Medicine �Traditional medici
Page 25 and 26: Slow Sex The San Francisco Weekly W
Page 27 and 28: Slow Hotel: A pavillion at the Fair
Page 29 and 30: Slow Movement www.slowmovement.com
Page 31: 2. THE CONCEPT OF EXPERIENCE More i
Page 35 and 36: Managing the Customer Experience Sa
Page 37 and 38: Fattori che influiscono sull’espe
Page 39 and 40: A brand of the Experience Economy O
Page 41 and 42: New skills are required � Work on
Page 43 and 44: B. The Amish Experience �Destinat
Page 45 and 46: Guests want to feel like locals (at
Page 47 and 48: Concierge Approach � Engaging and
Page 49 and 50: Marketing questions What does it me
Page 51 and 52: 3. SLOW IN TOURISM
Page 53 and 54: � In a first phase "Slow" refers
Page 55 and 56: IT IS A NEW PRODUCT?
Page 57 and 58: Definitions in Environmental Touris
Page 59 and 60: "Relearning the art of traveling"
Page 61 and 62: CASTLE: The dimensions of Slow Tour
Page 63 and 64: The dimensions of Slow Tourism �
Page 65 and 66: Tempo Dimensions of the experience
Page 67 and 68: Whic are the slow product? Passive
Page 69 and 70: Project goals 1. Developing slow to
Page 71 and 72: … for a different supply � The
Page 73 and 74: A good product for mountain regions
Page 75 and 76: Profile of the interviewee Gender A
Page 77 and 78: Main reason for the stay Reason Emi
Page 79 and 80: Favourite activities ACTIVITIES Gen
Page 81 and 82: Profilo A1: Praticare attività spo
Page 83 and 84:
Profilo A3: Vivere la natura Immers
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Profilo A5: Riappropriarsi del temp
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13% 10% Segments of Slow Tourists 9
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Perceived quality in the project ar
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5. GUIDELINES FOR SLOW TOURISM IN A
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Non-specific guidelines (for all th
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Non-specific guidelines (for all th
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1. Accommodation DIMENSIONS GUIDELI
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2. Catering DIMENSIONS GUIDELINES T
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3. Mobility and accessibility DIMEN
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4. Guide, incoming, activities DIME
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5. Promo-communication and informat
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6. Destination Management DIMENSION
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Good Practices ACCOMODATION
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GEM Hotels Keywords/payoffs: − CO
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Some Examples in Italy www.bolognar
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New Projects: Hotel Energy Solution
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� Go Slow Travel - Nasce a Stocco
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www.france-ecotours.com 119
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Café Slow (Japan) 121 www.cafeslow
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Good Practices Activities 123
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Good Practices Associations/Online
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Ermes � Best practice: - Characte
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� Car Free Walks (UK) www.carfree
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www.compagniadeicammini.it 131
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Primavera Slow (Italy) A wide progr
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Good Practices Destinations
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137 � Inter-modes approach: - Con
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Thank you for your attention Stefan
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SLOW TOURISM SEMINAR

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