2022_PWN_V4_No2_web

WELCOME 

TO MY 

NIGHTMARE

contents 

FEATURES 

12 

OPERATOR 

PROFILE: 

Never Give Up 

Against the 

odds, softwash 

entrepreneur Pat 

Clark achieves the 

American Dream 

18 

WELCOME 

TO MY 

NIGHTMARE 

One of the world’s leading landscaping 

and window cleaning influencers shares his 

nightmarish story of starting (and closing) a 

pressure wash business 

DEPARTMENTS 

3 Editor’s Letter: OMAHA! 

Gridiron advice for business owners trying to groom their 

employees for greater responsibility 

3 Industry Dirt 

A look around the exterior cleaning world for news and 

notes of interest 

3 Commentary: Flying Dogs 

Successful business owners have “dogs,” or better yet, a 

“pack of dogs” biting their hands 

Vol. 4, No. 2, Spring 2022 

Publisher: Jackson Vahaly 

Editor: Drew Ruble 

Design: Katy Barrett-Alley 

Pressure Wash News is published 4 times per year and is independently owned by Jackson Vahaly. 

All inquiries should be directed to: Pressure Wash News, 110 Childs Ln. Franklin, TN 

37067 | jacksonv@pressurewashnews.com 

Copyright © 2022 2 Dollar Media / Pressure Wash News. All Rights Reserved. 

2 | PRESSURE WASH NEWS | VOL. 4, NO. 2 | SPRING 2022

EDITOR’S 

NOTE 

Omaha! 

A friend of mine, a high school football 

coach, was talking to me the 

other day about grooming a young 

player to be his future quarterback. 

Listening to him, I thought it 

outlined some good advice for business 

owners trying to groom their 

employees for greater responsibility. 

It also well-defined the difference 

between being managed and being led. 

For a coach, a lot is riding on 

the development of one position in 

particular – the quarterback. So what 

do you do to mentor a 16-year-old 

kid who holds your professional fate 

in his hands? 

Well, according to my friend, you 

pray. And then you go to work trying 

to elevate the young man’s grasp of 

the game from “having” to “knowing” 

to “understanding.” 

Let me explain. 

When you are coaching or mentoring 

a quarterback, you are first trying 

to move them from a state of simply 

“having” or possessing something 

(in this case, their God-given talent 

and the playbook), to “knowing” 

something, meaning possessing sufficient 

familiarity with their abilities, 

shortcomings, and the playbook to 

execute plays. 

The next step is elevating them 

from “knowing” the playbook to 

“understanding” the playbook, a state 

where they are capable of synthesizing 

the concepts of the offense 

you are trying to run and (through 

education, experience, and a coach’s 

investment in their personal development) 

begin to produce novel new 

outcomes as a result of the architecture 

you put in place. 

So a talented freshman quarterback 

shows up on campus, and 

you hand him the playbook. That’s 

“having” both from a talent and materials 

standpoint. There’s really not 

much more to it. 

The kid gets to work and soon has 

a basic sense or awareness of the playbook 

or blueprint, and begins to run 

it with the second stringers in practices. 

In his sophomore year, though, 

you bring him out to practice, and 

you really start installing the offense, 

providing him a fundamental knowledge 

of the plays and objectives. 

This takes him from simply “having” 

to “knowing.” You accomplish this 

progress not by force feeding him 

information or endlessly running 

tasks but by asking him questions 

like ‘when you run this play, what are 

you looking for? What do you do?’ 

to test his knowledge. His answers, 

when right, signal that he is learning 

– that he has indeed progressed from 

“having” to “knowing.” He can say ‘I 

know to do this and this and this,’ and 

he knows because you are asking him 

and engaging him. 

The final step, then, is “understanding.” 

This is the process of 

turning him loose in to the game 

and letting him read the defense and 

make decisions in real time based on 

the mentoring he has received. 

When a quarterback is walking 

to the line of scrimmage, correctly 

reading the defense, amending play 

calls based on what he sees 

and “understands,” and making 

touchdowns happen with the 

clock ticking down at the end of 

the game, that coach on the sideline 

has done their job. 

You should be employing the 

same approach in your efforts to 

develop your workforce – specifically 

your protégé. Because not unlike 

with a quarterback on the field, their 

outcomes will impact your company’s 

performance and your job security, 

determining if you win or lose at 

the game of business. 

It’s not about giving them tasks 

(yes, there are always tasks) – it’s 

about developing them as people 

so they go from having to knowing 

to understanding. At that point, the 

tasks will take care of themselves. 

Touchdown! 

Drew Ruble 

drewruble@gmail.com 

Editor | PW News 

VOL. 4, NO. 2 | SPRING 2022 | PRESSURE WASH NEWS | 3

Flying 

Dogs 

Successful business owners have “dogs,” 

or better yet, a “pack of dogs” biting their hands 

Editor’s Note: Chuck Violand 

founded Violand Management 

Associates in 1987. VMA is a 

leader in executive development, 

management training, and business 

performance maximization for 

entrepreneurial restoration and 

cleaning companies. As an author 

and popular speaker (including at 

past PWNA/CETA conventions), 

Violand is a respected authority on 

entrepreneurial small businesses, 

having spent more than 30 years 

as both a business consultant and 

an executive coach. He is a regular 

contributor to trade journals and 

newsletters and is the author of 

the popular weekly leadership 

series Monday Morning Notes. See 

violand.com for details or contact 

them at 1-800-360-3513. 

BY CHUCK VIOLAND 

Entrepreneurs can be their own 

worst enemy. Despite our best intentions 

and the dreams we have of 

building business empires, many of 

us continually shoot ourselves in our 

own feet … with our own gun! 

As a result, our businesses and 

the people we employ suffer. Sometimes, 

what we need most isn’t more 

sales or more cash or better systems. 

Sometimes, what we need is someone 

or something to take the gun out 

of our hands to keep us from hurting 

ourselves! 

Fortunately, there’s help on the 

way, and it comes in the form of a 

story from the airline industry. 

As the story goes, there was a 

passenger boarding a plane (pre- 

COVID) who looked through the 

open door to the flight deck and 

noticed that the only occupants were 

a pilot and a dog. 

Curious about this, he turned to 

the flight attendant who was greeting 

the boarding passengers and 

asked, “What’s up with the dog on 

the flight deck?” 

The attendant explained that 

autopilot technology had advanced 

to the point where planes actually 

fly much smoother and have a much 

better safety record when pilots 

don’t handle the controls but, instead, 

let the autopilot fly the plane. 

She added, “But, pilots are only 

human and have a high need to control 

their environment, so most of 

them find it impossible to keep their 

hands off the controls. Our airline 

devised a creative way to address this 

problem.” 

She went on to explain, “FAA 

regulations require that all aircraft 

have a pilot on board at all times. 

The dog is also highly trained and is 

there to bite the pilot’s hand if he 

tries to touch any of the controls.” 

“So, why have the pilot there at 

all?” the passenger asked. 

“He’s there to feed the dog,” she 

replied. 

Successful business owners have 

“dogs” on their own “flight decks.” 

In business, these dogs are known 

as managers, advisors, and spouses 

to name just a few. Just as with the 

airplanes in our story, these owners 

know their business performs better 

and they are a much better business 

leader when they actually listen to 

them. 

The best dogs are able to take the 

self-destructive gun out of our hands 

and then have us show them gratitude 

for doing so. They keep us from 

hurting ourselves and our business 

by repeatedly shooting ourselves in 

the foot. Some of us (this author 

included!) may require more than 

one dog to keep us in line. 

Outsiders are frequently in 

better positions than the owner to 

recognize when they would benefit 

from the presence of a dog. They 

can more easily observe the limitations 

placed on the business by the 

owner’s behavior and the decisions 

they make. 

Countless books have been written 

on the importance of building 

strong management teams in growing 

businesses. These teams are just 

another term for the pack of dogs an 

owner needs to help them stay on 

course and grow their company. 

The question that begs asking 

is why more business owners don’t 


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FLYING DOGS 

hire (and listen) to them. 

The first hire a business owner 

makes is oftentimes the trusted office 

manager/bookkeeper. Or at least 

it should be. This is one dog only a 

handful of pilots can do without. 

Yet many owners resist bringing this 

person on board, and despite all their 

pleading to the contrary, it’s usually 

not because they can’t afford them. 

In fact, most businesses can’t afford 

not to hire them. 

While many of us won’t say it out 

loud, one of the strongest underlying 

reasons we delay this hiring is because 

of trust. Or more accurately, a 

lack of trust. This is an issue that goes 

deep with business owners and could 

fill the pages of several articles. 

Some owners dupe themselves 

into thinking that if they manage the 

books themselves, they’ll suddenly 

discover a level of personal organization 

and detail that has eluded them 

until now (which is highly unlikely). 

My experience has shown that 

when tracking a company’s financial 

performance over time, you 

can almost see the date when the 

owner finally hired the right person 

to manage the office and the books. 

The company’s performance almost 

always visibly improves. Most important 

of all is that this person has 

the skills to manage the owner! 

This is a dog who knows when 

and how to bite the owner’s hand 

when needed. 

The whole scenario about making 

the right hire to manage the office 

and the books doesn’t end with this 

one position. It will repeat itself 

over and over in other positions as 

the company continues to grow. The 

need for additional dogs, sometimes 

with advanced skills, will continue. 

Another reason some owners 

resist bringing talented people on 

board is because they’re afraid those 

people will be smarter or better liked 

than they are. They also fear losing 

control of the company or having 

their authority undermined. After all, 

it’s not often that owners get petted 

on the head and told what a great 

job they’re doing. 

These justifications seem rational 

in the mind of the business owner, 

yet they place a significant constraint 

on the growth of the company, 

which is something most owners 

don’t see. 

Oftentimes business owners are 

unaware of the changes taking place 

in the markets they serve and within 

their own industry that can have 

disastrous effects on their business 

if they’re not recognized and addressed. 

A good dog can sense things 

an owner simply can’t. They have 

heightened sensitivities and a greater 

awareness of things within their own 

areas of expertise. No owner can be 

expected to have all these insights. 

I’ll even make a case that the best 

business pilots are the ones who’ve 

surrounded themselves with a pack 

of dogs. And not all these dogs 

have the title of manager or have 

an advanced degree as part of their 

pedigree. 

Having bite marks on their hands 

or receiving an occasional growl 

might make an owner think their 

dogs don’t appreciate them, but the 

opposite is usually the case. In fact, 

I believe these are indicators of the 

best dogs. They may cause pain in 

the short term, but they pay huge 

dividends in the long run. 

And it’s the best owners who 

have learned that a rolled-up newspaper 

isn’t the right response to 

feedback. It’s better to get out the 

treats. 

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2/9/21 2:40 PM

INDUSTRY 

DIRT 

A look around the cleaning equipment 

world for news and notes of interest 

Send your company news and press releases to drewruble@gmail.com 

Virtual Reality 

Pressure washing entered the multibillion-dollar 

video gaming realm in 

2021 when UK-based FuturLab's 

PowerWash Simulator game was 

created and launched to allow would-be 

pressure washers blast dirt into oblivion 

right from their desktop. 

The game puts a power washer 

in the gamer’s hands and lets them 

blast away on a dirty two-story house. 

Gamers try to achieve 100% progress 

on the task. Eventually the game maker 

created more scenes to clean, additional 

equipment, and even a chance to open 

your own pressure wash business. 

Now the game has received a software 

update with new features. 

Gaminglyfe.com reported that 

FuturLab released their latest 

update for Steam Early Access title 

POWERWASH SIMULATOR in 

early 2022. Published by Square Enix 

Ltd, the 0.8 update features four new 

career jobs, Vintage Car challenges, and 

colorful cosmetics. 

According to Gaminglyfe.com, the 

POWERWASH SIMULATOR update 

now allws players who build their own 

power washing business now “unearth 

some of the town’s hidden history in 

the abandoned Subway Platform.” 

Players can also “take a trip to the desert 

and help Harper reveal the mysteries of 

an Ancient Statue.” 

Nerdstash.com highlighted other 

new scenarios in the game such as where 

players “lean off the eggy engine of a stunt 

plane” or “express your vision of cleanliness 

with the Fortune Teller’s Caravan.” 

You can even travel to space and 

pressure wash if you like by choosing 

the “Clean the Mars Rover” mission. Be 

warned, however; the hatch of Mars Rover 

is missing, and you’ll need to find it. 

Lead designer Dan Chequer also 

added new sprayer and character 

cosmetics, as well as “plenty of updates 

on the technical side” including “an 

unconventional fix to get save data up to 

date” and a “fix for the previously slipper 

ladders. In this new update, players no 

longer slide off the sides of ladders.” 

According to Nerdstash.com, the 

game “focuses on player escapism and 

relaxation.” 

For those readers who just can’t get 

enough real live pressure washing by 

day, PowerWash Simulator is available 

at https://store.steampowered.com. 

7 | PRESSURE WASH NEWS | VOL. 4, NO. 2 | SPRING 2022 


INDUSTRY DIRT 

Keeping it Klean 

Last edition, we profiled Jacksonville, 

Florida-based Krystal Klean, a building 

care company - and a subsidiary of 

FLEETWASH - which had recently 

announced the finalization of two 

acquisitions -- Reflections Window & 

Pressure Washing of Jacksonville, Florida 

and Spray-Wash of Tallahassee Florida. 

These represented the 121st and 122nd 

acquisitions by the group. 

The moves came after Krystal Klean 

joined forces with FLEETWASH in 

June 2019. According to a press release, 

the organization leverages the significant 

reach and shared operational efficiencies 

to acquire and grow niche or smaller 

building care and cleaning companies 

throughout the United States. 

Well, Krystal Klean is at it again. 

The Southeast's leading building care 

company announced in early 2022 the 

finalization of an additional acquisition. 

The company purchased Window 

Doctors of Brunswick Georgia. The 

30-year-old, family-run business serves 

more than 2,000 customers in St. 

Simons Island, Sea Island, Jekyll Island, 

and Brunswick, Georgia. The acquisition 

adds solar panel cleaning services, 

window cleaning, stain removal, and 

gutter cleaning capacity to Krystal 

Klean's Southeast division. 

Krystal Klean's Jeremy Morgan 

stated at the time of the acquisitions 

that there will be no change for existing 

customers to either business and also 

that key personnel will remain with each 

company, including owners Jim and 

Nancy Catlett. "If you have a cleaning or 

coating business with annual revenues 

from $200,000 to $200 million, we'd 

like to talk," Morgan added. 

Krystal Klean offers a full range of 

painting, pressure washing, sealing and 

coating, window cleaning, and waterproofing 

services. With more than 90 

team members and a fleet of specialized 

equipment, Krystal Klean is equipped to 

service any type of building. 

For more information visit www. 

krystalklean.com. 

Case in Point 

Tom D’Agostino, an attorney and 

legal editor who has three decades of 

experience following employment law, 

disability law, and education law trends, 

and who is a graduate of the Duquesne 

University School of Law and a member 

of the Pennsylvania bar, published an 

article on HRmorning.com, an employment 

law outlet, answering the question 

“how far do employers have to go to 

keep their employees safe at work?” 

HRMorning.com, part of the 

SuccessFuel Network, provides the 

latest HR and employment law news 

for HR professionals in the trenches 

of small-to-medium-sized businesses, 

helping HR execs understand what HR 

trends mean to their business. 

In the case D’Agostino explored, 

C&W Facility Services, Inc. v. Secretary of 

Labor, No. 20-11789, 2022 WL 123113 

(11th Cir. 1/13/22), an employee 

drowned while pressure-washing a 

dock. At the time, he was not wearing 

a personal floatation device. The big 

question, D’Agostino asked: Did his 

employer have a legal obligation to make 

sure he used one? And what factors 

went in to arriving at the right answer? 

In a new ruling, D’Agostino reported, 

the U.S. Court of Appeals for the 

Eleventh Circuit provided some insight. 

Here was D’Agostino’s explanation: 

“For about a year, Johnnie Norton 

worked at the Tampa Convention 

Center in Florida. 

“One of Norton’s job duties was to 

pressure-wash a concrete dock that was 

approximately 290 feet long and 10 

feet wide. 

“The dock did not have any guardrails 

or barricades, and in some areas the 

water in the bay just off it was 19 feet 

deep. Norton used a pressure washer. 

“While performing this job task, 

Norton fell into the bay and drowned. 

At the time, he was not wearing a 

personal floatation device. 

“When the Occupational Safety 

and Health Administration (OSHA) 

learned about the death, it sent a 

compliance officer to investigate. 

“The officer learned that there had 

been no prior similar incidents. He also 

learned that two other employees who 

similarly pressure-washed the deck 

voluntarily wore personal floatation 

devices when they did so. The devices 

were available in an employer warehouse. 

“Also, an operations manager at the 

convention center told the officer that 

Norton answered in the affirmative 

when he asked if he could swim. 

“Following the completion of 

the investigation, OSHA cited the 

employer, saying it should have 

provided a personal floatation device 

to Norton and required him to use it 

while he pressure-washed the dock. 

“OSHA decided that the employer 

violated a federal regulation that says 

employers must provide protective 

equipment “wherever it is necessary 

by reason of hazards.” It proposed a 

penalty of $12,675. 

“The employer contested the citation 

before an administrative law judge 

(ALJ) who affirmed OSHA’s decision 

after a hearing. 

“The ALJ found that OSHA had 

the requisite knowledge of the danger 

to be held liable. More specifically, he 

decided that the employer had “clear 

actual knowledge that [personal protective 

equipment] was necessary under 

the circumstances” because the dock 

was unguarded and lacked ladders. He 

also placed great weight on the fact that 

two other employees wore life jackets 

while washing the dock. 

“The matter reached the U.S. Court 

of Appeals for the Eleventh Circuit for 

further review. 

“The reviewing court explained 

that to hold the employer liable for 

a violation of the regulation, OSHA 

had to show either that the protective 

measure is an industry custom or that 

the employer had ‘actual knowledge 

that personal protective equipment 

[was] needed to protect its employees 

from a particular hazard.’ 

“OSHA conceded there was no 

evidence that it is an industry custom 

to require employees to wear a life 

jacket while pressure-washing a dock. 

“That meant the only question 

was whether the employer had actual 

knowledge that there was a hazard 

requiring the use of a personal floatation 

device. 

“The ALJ misapplied the standard 

for actual knowledge, the appeals 

court ruled. Actual knowledge requires 

knowledge of both the hazard and the 

fact that it requires the provision and 

use of protective equipment. But the 

ALJ wrongfully found that awareness 

of the existence of the hazardous 

condition was enough, the court said. 

“There was insufficient evidence 

of actual knowledge in this case, the 

appeals court determined. 

“None of the factors that the ALJ 

relied on – the condition of the dock, 

the manager’s question about ability 

to swim, the other employees’ use of 

life jackets, and the obviousness of the 

hazard – showed actual knowledge of a 

need to provide protective equipment. 

“The other employees’ use of the 

devices showed only that their preferences 

were accommodated, the court 

said, and the manager’s inquiry only 

showed that the employer knew the 

task could be dangerous for those who 

could not swim. The obviousness of a 

hazard is not evidence of actual knowledge, 

it added. 

“The citation was vacated.” 


INDUSTRY DIRT 

Zip-A-Dee-Doo-Dah 

Arlington, Massachusetts-based 

Zippity, a leader in field service software, 

announced in March 2022 it has 

raised $3.3 million in seed funding to 

expand their mobile automotive software 

to owner operators in the home 

service industry, allowing these operators 

to run their entire business from 

their phones. The round was led by 

York IE with participation by Schooner 

Capital, BP Ventures, LaunchPad 

Venture Group, and EmergingVC. 

There are more than 1 million 

owner-operated onsite service businesses 

in the U.S. alone. Yet, the majority 

of software ignores the owner-operator 

who needs powerful functionality 

made extremely simple, according to 

Zippity, and very little is being done 

to help these businesses with modern 

online booking, drive time reduction, 

customer management, automated 

chat, payment collection, or the other 

tools necessary to deliver excellent 

customer service while in the field. 

Zippity's app enables owner operators 

to compete with big businesses by 

giving them the most modern customer 

experience tools in the industry - all 

while being easy to use and letting 

them generate value in minutes. 

Zippity's app, originally designed for 

operators in the automotive mobile 

detailing and maintenance industries, 

will now enable owner operators in 

similar industries in the home service 

space, including power washing. 

"We originally founded Zippity 

Cars, which was a mobile car mechanic 

company," said Ed Warren, founder and 

CEO of Zippity. "We quickly discovered 

that no platform existed for delivering 

super modern customer experiences 

while on the go. So we built it. We know 

everything we've added to Zippity will 

help owner operators because we have 

been in their shoes and know the pains 

they're trying to solve." 

Onsite service is more complex 

than in-store service. Zippity's owner 

operator app enables businesses to get 

the following benefits without having 

to change their operating system: 

• Schedule new appointments near 

existing bookings to minimize your 

drive time 

• Unlimited text and email 

communication with customers, 

automatically updating them along 

the way, while also sharing photos 

and videos 

• Online booking optimized by 

technician based on service vehicle 

availability, drive time, and capacity 

• Collect payment information at time 

of booking so you never have to 

chase a customer again 

"Everyone, and I do mean everyone, 

has needed service in their home at 

some point," said Joe Raczka, Managing 

Partner, York IE. "We know the men 

and women who run these small businesses 

are some of the hardest workers 

around. But they need help with things 

like scheduling and customer interactions. 

Zippity is providing that help, and 

Ed and team are the right entrepreneurs 

to bring it to the market." 

Visit www.getzippity.com for more. 

The Job at Hand 

Toronto, Canada-based Jobber, 

the leading provider of home service 

management software, released its 

latest Home Service Economic Report: 

2021 Review in early 2022. 

The report features expert insights 

and proprietary data aggregated 

from more than 160,000 residential 

cleaners, landscapers, HVAC technicians, 

window washers, plumbers, and 

more, who use Jobber. 

"The performance of the Home 

Service category has made the trades 

an attractive option for entrepreneurs, 

those seeking a career change, and young 

adults entering the workforce," said Sam 

Pillar, CEO & co-founder of Jobber. 

"2021 was a notable year as it demonstrated 

just how essential the Home 

Service category is with its high growth 

and unprecedented consumer demand." 

According to the report, spending 

on Home Service outperformed most 

major categories, such as Food and 

Beverage Stores, Clothing Stores, and 

Restaurants, throughout 2021, with 

growth exceeding pre-pandemic 

levels. Home Service revenue growth 

has been steadily growing since June 

2020. Year-over-year median revenue 

grew at a faster rate in Q4 2021, even 

while new work scheduled during 

Q4 2021 slowed, showing companies 

were able to make more per job. 

Here are some other top findings: 

• Contracting businesses benefited 

from increasing prices with 12% 

revenue growth in Q4 2021. 

• Recent growth in the Cleaning 

segment's new work scheduled 

was driven by a 16% year-over-year 

increase in contract jobs. 

• The Green segment, which includes 

outdoor services such as pressure 

washing, lawn care, and landscaping, 

experienced high growth in new work 

scheduled during 2021, while other 

segments slowed down. 

• The active real estate market, 

further heightened by the desire to 

purchase homes before mortgage 

rates increase, continued to create 

momentum and demand for home 

services. 

• The U.S. housing market is nearly 

four million homes short of buyer 

demand; the supply of newly built 

units has been unable to satisfy this 

ever-increasing demand. 

• With limited supply, homebuyers are 

turning to older homes or choosing to 

invest in their current home; as such, 

home improvement and maintenance 

expenditures are tracking toward 

double-digit growth in 2022. 

• Home Service businesses have their 

own unique dynamics related to 

payment collection. Some businesses 

like the immediate liquidity of cash, 

while others prefer to take checks 

for a large job so they don't have to 

pay credit card transaction fees. That 

said, Jobber's data does indicate that 

adoption of payment technology is on 

the rise. 

• Online payments grew to 39% of all 

payments processed across all Home 

Service segments. 

• Green businesses, which showed the 

lowest percentage of online payments 

prior to the pandemic, has seen rapid 

adoption, climbing over 35%. 

• The challenge to hire skilled trade 

workers remains widespread, despite 

a significant opportunity in earning 

potential for those who choose to 

enter Home Service. 

• Half of the people who exited the 

labor market in 2021 were 55+, 

accelerating the rate of retirement—a 

macro trend that also impacted Home 

Service. 

• The ratio of hires to job openings 

continued to grow, such that job 

openings widely outnumbered positions 

being filled. 

"It's a testament to the resilience of 

the Home Service category that revenue 

growth can be sustained even when 

there's a drastic shortage of talent," 

summed up Abheek Dhawan, VP, 

Business Operations at Jobber. "With 

Home Service demand at a record high, 

the category remains ripe with opportunity 

for those willing to enter it." 

Jobber is an award-winning business 

management platform for small 

home service businesses. 


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INDUSTRY DIRT 

Market Growth 

Chicago-based Arizton Advisory 

and Intelligence, which provides 

market intelligence reports and advisory 

and consulting services, released 

a study in February 2022 finding that 

the mobile pressure washer market 

by revenue is expected to grow at 

a compound annual growth rate 

(CAGR) of more than 4% during 

the period 2021−2027. 

Key highlights offered in the 

report included: 

• The global mobile pressure washer market would realize an absolute 

growth of 27.56% in terms of revenue in the period between 2021-2027. 

• The electric mobile pressure washer segment accounted for majority 

share of the global mobile pressure washer market in 2021 and is 

expected to grow with an 4.27% CAGR during the forecast period in 

terms of revenue. 

• The hot-water segment dominated the global mobile pressure washer 

market with a revenue share of 63.74% in 2021 and is expected to grow 

with a CAGR of 4.47% by the end of 2027. 

• In terms of output, 1,501-3,000 PSI segment dominates the global mobile 

pressure washer market in 2021 and is expected to add over USD 242.37 

million revenue during the forecast period. 

• The residential segment dominated the global mobile pressure washer 

market with a revenue share of 42.02% in 2021 and is expected to grow 

with a CAGR of 3.79% by the end of 2027. 

• Offline channel accounted for majority share of the global mobile pressure 

washer market in 2021 and is expected to grow with an 3.77% CAGR 

during the forecast period in terms of revenue. 

• Europe dominates the overall mobile pressure washer market with a share 

of 35.42% in 2021 in terms of revenue. 

• The growth of this market in Europe is mainly supported by the rising 

business investments, increasing commercial and residential construction, 

government spending on infrastructure, and the growth in the hospitality 

sector supported by the rise in travel and tourism in the region. 

• Rapid technological advancements in recent years have led to the emergence 

of new technologies for washing equipment. One such groundbreaking 

innovation in terms of professional cleaning equipment is the 

introduction of automatic pressure washers where digitalization, artificial 

intelligence, and robotics are technology mega trends. 

• Various research has indicated that the budget remains low for investments 

in Internet of Things (IoT) Solutions in several companies across industries. 

However, with the growing popularity of smart devices, the investment is 

expected to witness a year-on-year growth, leading to significant growth 

opportunities for vendors in the mobile pressure washer market. 

• Moreover, several industries are also facing the unavailability of qualified 

workers, due to which several organizations are moving towards 

automation. 

• With the presence of many vendors the mobile pressure washer market is 

becoming highly competitive. The present scenario is driving vendors to 

alter and refine their unique value proposition to achieve a stronger market 

presence. 

• As international players continue to expand their footprint in the market, 

regional vendors are likely to find it increasingly difficult to compete with 

global players. Moreover, Nilfisk extended its presence in the Australian 

market by acquiring Kerrick, a heavy-duty, commercial, and industrial 

cleaning equipment provider. Nilfisk has also acquired China-based Viper 

Group to gain a leading position in the rapidly growing Chinese market. 

• The adoption rate of mobile pressure washers among end-users in the 

U.S. and Europe has been impressive. The competition among companies 

is intensifying, which will lead to the introduction of many innovative and 

advanced solutions in the market in the upcoming years. 

A Modest Proposal 

Ron Burkett, a photographer and 

videographer for the Trussville Tribune 

in Trussville, Alabama, caught the attention 

of media everywhere, including 

Southern Living magazine, when he 

pressure-washed a Nativity scene on 

his 85-foot driveway last Christmas. 

Burkett credited quarantine and 

time spent on YouTube for inspiring his 

creation. He had previously pressure 

washed a mountain scene on to his 

driveway. But media reports stated that 

his wife is a nativity scene aficionado, so 

Political Gains 

Kärcher, a German 

family-owned company, 

and one of the world’s 

leading makers of pressure washers and 

steam cleaners, formally asked French 

politicians earlier this year not to use 

its name to score political points. 

The company specifically objected 

to rightwing presidential candidate 

Valérie Pécresse taking its brand in 

vain. According to news reports, it is 

the latest of several similar complaints 

the company has issued in recent years. 

Pécresse, the candidate for the 

mainstream opposition conservative 

party Les Républicains (LR), said 

publicly earlier this year that it was 

time to “get the Kärcher out of the 

cellar again” in order to sweep drug 

dealers and criminals out from the 

country’s city suburbs. 

Pécresse, the French Press stated, 

was echoing her predecessor Nicolas 

Sarkozy who caused a stir in 2005 

when, as the Interior Minister, he said 

he planned to use Kärcher’s pressure 

cleaner to wash the louts out of the 

Paris banlieues. 

Burkett set to work. 

It seems every month nowadays 

that a national story pops up about 

some artist or would-be- artist pressure 

washing some type of art or scene on 

to a driveway, sidewalk, or other dirty 

surface. Perhaps those in the industry 

should take note and sharpen their 

artistic skills. Potential customers might 

pay good money for you to create a 

piece of artwork instead of clean their 

dirty property! 

Kärcher’s French 

division said Pécresse’s 

comments were 

“misplaced,” “inappropriate,” and 

damaging to the brand. 

“Kärcher asks political figures and 

the media to immediately cease all 

use of its name in the political sphere,” 

the company stated in a release. “This 

is damaging to the brand and to the 

values of the company…The Kärcher 

brand is not the ‘banner’ of any political 

party … the Kärcher group has 

been fighting for years to ensure that 

its brand is not exploited in the French 

political scene, where it has no place, 

and is opposed to it being associated 

with any political party or ideology.” 

It added that contrary to being 

good publicity, it was “harmful because 

it associates Kärcher products with 

violence and insecurity”. 

The company said it is “dedicated 

to cleaning” and noted it had just 

begun cleaning the Luxor Obelisk 

at Place de la Concorde – the oldest 

monument in Paris – in partnership 

with the ministry of culture. 


SECOND TO NONE. 

Visit ceta.org/annual-convention to register today! 

9939 Universal Blvd. 

Orlando, FL 32819 

For Reservations visit ceta.org/annual-convention 

Featured Keynote Speakers 

visit ceta.org/speakers for details 

TED MA 

POWERCLEAN ® 2022 

KICKOFF KEYNOTE SPEAKER 

“Mentorship Moments” 

How Great Leaders Bring Out the Best in Others 

Ted Ma is an international keynote speaker, 

author, and leadership expert who works 

with organizations to develop their next 

generation of leaders. 

DAVID AVRIN 

Here is Winning the Customer 4.0 - 

Future-proofing your business by better 

responding to a new generation of wants, 

needs and expectations. 

Popular Customer Experience expert David 

Avrin, CSP shines a light on the profound shift 

in customer expectation, while showing your 

team everyone’s role in eliminating friction in the 

buying process, responding to prospects, and 

creating Customer Experiences worth sharing. 

DR. BART BASI 

“Out With the Old and 

In With the New” 

Business Succession Planning 

and the New Tax Laws 

Dr. Basi, a long-time CETA favorite, will 

discuss of the new tax laws and their impact 

on a company’s cash flow including legal 

structures for businesses and ways to 

minimize tax liabilities. 

CETA and PWNA will co-locate their 

trade show again in 2022. The two 

associations coming together will bring 

incredible opportunities for attendees. 

While both associations will remain 

independent and have events on their 

own, CETA and PWNA share one goal: 

Two Teams. One Vision. 

Advancing the Industry forward. 

2022 ANNUAL CONVENTION 

POWERCLEAN ® Trade Show, Business Meeting, 

Opening Reception, Seminars, Speakers, Women of CETA, 

and celebrating all in one facility! 

POWERCLEAN 

2022 

Golf Tournament 

Thurs, Oct 13 th , 2022 

8:00am Shot Gun Start 

Prizes, Wonderful Atmosphere, 

& Includes Lunch! 

Register Today 

ceta.org/powerclean-golf-tournament 

2022 EXHIBITORS 

Women of CETA 

Annual Meeting & Luncheon 

Date: Thurs, Oct 13 th , 2022 

Time: 11am - 1pm 

Location: Shingle Creek| Room: TBA 

Come join the Women of CETA to 

celebrate its Annual Meeting. It’s 

a forum where we can visit, enjoy 

fellowship, and have fun! 

Register Today 

ceta.org /women-of-ceta 

Your Industry Trade Show | SECOND TO NONE. 

The ONLY Trade Show with the top 

Manufacturers, Suppliers, and Distributors 

in the Industry. 

• Member only event 

(all attendees are members of the Industry) 

• Awesome Give-Aways 

• Outdoor Demos 

• Technical Updates for the Industry 

• Opportunities to Network with members of the Industry 

• Best Opening Reception in the Industry 

Opening Reception 

Sponsored in part by 

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Not a member? 

Contact CETA today! 

www@ceta.org| 800.441.0111 | info@ceta.org 

SECOND TO NONE. 

Made up of 

THE INDUSTRIES BEST 

Manufacturers, Suppliers, and more! 

Exhibit Space Available! 

Contact the CETA Office today! 

LOGO MISSING? DON’T MISS OUT! Call the CETA Office and reserve your booth. 

(as of 03/10/2022)

INDUSTRY DIRT 

An Early Christmas 

An Indiana pressure wash business 

was among 30 small businesses 

selected from thousands of applications 

to receive funds ranging 

between $1,500 to $20,000 

from Toronto-based Jobber, 

the leading provider of home 

service management software. 

In all, Jobber provided 

$150,000 through its grant 

program, called Boost by Jobber, 

a first of its kind grant program 

to help recipients across North 

America further invest in their 

small businesses and the communities 

they serve. 

“From experienced entrepreneurs to those 

starting a new career in home service, all our Boost 

by Jobber recipients are unique—but the incredible impact 

they’re making on their local communities is something they 

all share,” said Sam Pillar, CEO & co-founder at Jobber. “Our 

team was truly inspired by the entrepreneurial stories and 

demonstrations of resiliency that were shared with us. Home 

service businesses are made up of incredible people and 

hometown heroes that deserve to have a spotlight on their 

work, their stories heard, and our continued support. This is 

our goal for the Boost by Jobber program.” 

The grant recipients ranged from pre-business entrepreneurs 

to experienced owners and represent a variety of home 

services industries, including tree care, lawn care and landscaping, 

plumbing, residential cleaning, HVAC, contracting, 

carpentry, pressure washing, and more. 

These funds will help support entrepreneurs in the 

home services category who keep homes and offices 

running smoothly, help their friends and neighbors build 

meaningful careers, and give back to the communities 

where they live and work. 

The application process involved written and video 

submissions, followed by interviews with Boost by Jobber’s 

judging panel. To select the recipients, Jobber individually 

scored applicants based on their community contributions, 

leadership style, business plans, and the overall impact the 

funding would make towards their goals. 

The top grant of $20,000 was awarded to experienced 

entrepreneur Joseph Gillingham, founder of Heritage Tree 

Care. Gillingham started his company, a full service tree care 

business, 15 years ago and now employs 20 people during 

peak seasons. The company has helped create interactive 

outdoor learning spaces for local schools and daycares by 

donating labor and repurposed wood chips, logs for seating, 

and large outdoor wooden building blocks for children to 

play with, all while maintaining 5-star customer service. The 

company also supports a network of community gardens and 

assists with emergency response for urban animals requiring 

rescue from heights. 

At least two exterior cleaning companies 

received grant money as a result of the 

program in 2021. New entrepreneurs 

Courtney and Burgess Heberer, 

owners of Santa Claus Exterior 

Cleaning, in Santa Claus Indiana, 

received a $10,000 grant. 

Courtney has been a middle 

school music teacher and 

Burgess previously worked as 

a scientist developing infant 

formula and childrens’ nutritional 

products. Santa Claus Exterior 

Cleaning donates 10% of profits to 

children in need around the holidays, 

and also cleans and sanitizes four local 

public school playgrounds at no charge. 

“The Boost by Jobber grant was really needed,” said 

Burgess Heberer. “We are at this point where we are ready 

to take things to the next level and move our business out 

of our garage and into its own dedicated space. This grant 

is going to help us do that. It’s a big step forward— and to 

know your hard work is acknowledged by a partner like 

Jobber is awesome.” 

Courtney added, “We took a big risk starting this business, 

so this is very reassuring. We can’t say enough good things 

about the team at Jobber.” 

On Facebook, the couple added, “We are so thrilled to 

share the news that Santa Claus Exterior Cleaning has been 

named the top grant recipient for the New Entrepreneur- 

Home Service Business category by Boost by Jobber! Out of 

thousands of applicants across the United States and Canada, 

it is an absolute honor to be recognized and awarded this 

grant. We are working towards building/identifying a larger 

workspace, training new staff, and preparing to add new 

services and crews. As always, 10% of our profits continue 

to help local children need. None of this would be possible 

without our amazing customers! Thank you!!” 

Kevin Long of Fall Creek Power Wash, LLC in Pendleton, 

Indiana was also selected for a grant. In a social media post at 

the time, the company stated, “We’re so excited to announce 

that Fall Creek Power Wash has officially been selected as 

one of 30 businesses across North America receiving a grant 

from Boost by Jobber, a program that rewards great work in 

home service. As entrepreneurs about to start our first home 

service business, we were recognized for our significant plans 

to play a positive role in keeping our community’s homes 

and offices safe and running, help hardworking people build 

meaningful careers, and give back to the community where 

we live and work. These funds will support us in launching our 

business, and we’re so excited to do great things for our future 

employees, customers, and community! Thanks Jobber.” 

To learn more about the Boost by Jobber recipients and 

their stories, and to watch for updates around next year’s 

program, visit www.boostbyjobber.com/ 


SUPPORTOUR 

ADVERTISERS

INDUSTRY DIRT 

Taking Aim 

Last edition, we profiled Tampa, 

Florida-based private equity firm 

Osceola Capital, which is making 

waves in the pressure wash industry 

with acquisitions aimed at helping 

operators grow their business. 

Osceola acquired Colorado-based 

Top Gun Pressure Washing, Inc. in 

August 2019 and has subsequently 

grown the largest pressure washing 

company in Colorado to the next level 

through add-on opportunities. 

In April 2020, Top Gun acquired 

Bob Popp Building Services (BPBS). 

Founded in 1975 and based in Denver, 

BPBS provides high-rise, mid-rise, 

and ground-level window cleaning 

services for commercial businesses 

across Colorado. 

In May 2021, Top Gun announced 

that it had acquired Zoneez Power 

Washing & Window Cleaning in 

Phoenix, Arizona. 

In May 2021, Top Gun made 

yet another acquisition, this time 

of Denver-based Emerald Isle 

Landscaping, expanding the company’s 

suite of services into the commercial 

landscape market. 

Now, in January 2022, Top Gun 

announced that it has acquired two 

additional facility services companies: 

American Striping Company and Apex 

Pavement Solutions. 

Concurrently, Top Gun Facility 

Services announced it had rebranded 

as Tendit Group, representing the 

company's comprehensive offering of 

exterior facility maintenance services 

to commercial businesses, property 

managers, and municipalities across the 

Mountain West. 

The businesses will continue to 

operate independently under their 

respective brands but share best practices 

across all functional areas including 

marketing, purchasing, technology, HR, 

finance, and accounting. 

American Striping Company 

(ASC), headquartered in Centennial, 

Colorado, is a provider of roadway 

and parking lot striping and pavement 

marking services. ASC's service 

offering includes permanent striping, 

temporary striping, marking & striping 

removal, specialty applications, 

and traffic services. The company's 

customers include commercial 

businesses, property managers, 

municipalities, airports, and government 

agencies across Colorado and 

Wyoming. Visit www.americanstripingcompany.com 

for more. 

Apex Pavement Solutions (Apex), 

headquartered in Golden, Colorado, 

is a provider of asphalt and concrete 

maintenance and repair services. Apex's 

service offering includes asphalt overlay, 

slurry seal, seal coat, infrared patching, 

crack seal, roto-milling, and concrete 

repair. The company's customers 

include commercial businesses, property 

managers, HOAs, and municipalities 

across Colorado. Visit www.apexpvmt. 

com for more. 

Alejandra Harvey, CEO of Tendit 

Group, said, "The completion of these 

acquisitions and the launch of the Tendit 

brand marks a significant milestone in 

our company's history. These will allow 

us to offer a complete suite of services 

to our valued customers and serve as a 

launching pad to accelerate growth in 

Colorado and the Mountain West." 

Ben Moe, Managing Partner at 

Osceola Capital, said, "We continue to 

partner with the best exterior facility 

services brands in the Mountain West. 

Each brand has an outstanding culture, 

and we are excited about the continued 

organic and acquisition growth of the 

Tendit platform." 

Visit www.tenditgroup.com for 

more information. 

CETA Corner 

The Cleaning Equipment Trade 

Association (CETA) is a non-profit 

organization providing networking, 

education, training and regulatory 

influence to enable profitable growth 

to distributors of power cleaning products 

in North America. 

• CETA is currently seeking nominations 

for Board members on the 

CETA Board of Directors. First-time, 

returning after an absence, and 

successive-term board members and 

trustees bring important perspectives. 

All voices are needed and welcome. 

The deadline April 30th, 2022. Visit 

CETA.org to make a nomination. 

• The CETA Board of Directors and the 

CETA Scholarship Trustees will meet 

in Bloomington, MN, June 7-10, 2022 

for a face-to-face meeting. If you are 

interested in joining them on June 

9th for a day of touring and to get 

an update on how Small Off-Road 

Engines (SORE) legislation can and 

will effect your business, contact the 

CETA office at 800-441-0111. Limited 

space is available. 

• The CETA Scholarship Foundation 

annually provides scholarship awards 

to students of CETA members and 

their employee’s and families. Since 

its inception in 1996, the Scholarship 

Foundation awards an equal number 

of scholarships for each CETA eligible 

membership class— including 

Manufacturers, Supplier and 

Distributors—based on applicant 

rankings supplied by any independent, 

accredited university. The goal 

is to recruit and train future leaders 

in the industry. One of the many 

benefits of being a CETA member is 

the ability for you, your employees, 

and immediate family to be eligible for 

the Scholarship Program. The CETA 

Scholarship Foundation will award 

a total of nine scholarships in 2022. 

The scholarships will be awarded in 

the amount of $2,000. The deadline 

for application is April 30, 2022. Visit 

ceta.org/scholarship-foundation for 

an application. 

• POWERCLEAN 2022, CETA’s annual 

conference, will be held at Rosen 

Shingle Creek Resort in Orlando, FL 

October 12th-15th, 2022. This will be 

CETA’s third show co-locating with 

Power Washers of North America 

(PWNA), with the goal of making the 

industry stronger together. CETA is 

in its 32nd year and PWNA will be 

celebrating its 30th anniversary at 

PowerClean this year. With the technical 

issues we are all facing, bringing 

the industry together and becoming 

stronger are crucial. Strategizing 

about optimal approaches will include 

sharing ideas and best practices on 

the new world post-pandemic. That is 

in addition to industry leading exhibitors, 

equipment training, seminars, 

networking, great speakers, seminars, 

technical updates, round tables, and 

fun. Attending PowerClean in person 

will be refreshing and overdue. 

Following months of virtual interaction 

everyone looks forward to the realworld 

connection. And, yes, some of 

that interaction will take place in less 

formal settings. The PowerClean golf 

tournament and Women of CETA are 

two events everyone looks forward 

to for networking and having fun. 

While both associations will remain 

independent and have events on their 

own, CETA and PWNA feel that these 

two great associations can combine 

efforts to work towards a common 

goal: Two Teams. One Vision. 

Advancing the industry forward. 

16 | PRESSURE WASH NEWS | VOL. 4, NO. 1 | WINTER 2022

Never Give Up 

Against the odds, softwash entrepreneur 

Pat Clark achieves the American Dream 

Editor’s Note: 

Hester, marketing manager at J 

Racenstein, is the former Editorin-Chief 

of eClean Magazine. J 

Racenstein & Co. is a preeminent 

distributor of window washing 

supplies, tools and equipment in 

the United States. JRC has been 

in the business since 1909 and 

is nationally recognized as the 

comprehensive solution to the 

window washing cleaning industry. 

BY ALLISON HESTER 

Patrick “Pat” Clark is a well-known 

name in the soft washing industry, 

and for good reason. Pat’s multi-million-dollar 

company, Precision 

ProWash, has several locations located 

across the East Coast. He is also the 

founder of Gutter Butter (a company 

he runs with the help of his wife and 

four young children), a small business 

coach, and creator of the “Motivation 

Monday” Facebook video series. 

While Clark’s success is impressive 

in and of itself, his story of how he 

achieved that success is a true example 

of the American Dream. 

■ A HUMBLE 

BEGINNING 

As a young child, Clark lived in a 

trailer park in Dover Plains, New York, 

with his grandma and his mom, who 

suffered from schizophrenia. 

“Mom didn’t want me to go out at 

night or be gone for long because she 

heard voices telling her someone was 

trying to kill me,” Clark said. His father 

left when he was born and never had 

contact with Clark or his mom again. 

When he was 10, Clark’s grandma 

passed away, leaving Clark in charge of 

watching over his mom and keeping 

her out of trouble. For instance, he once 

had to run to rescue his mom from a 

man in the trailer park who was pointing 

a shotgun at her head for calling his 

African-American daughter a colorful 

name. 

His mom received a small check 

from social security to pay the rent. 

The rest went for food – primarily cereal 

and snacks – and cigarettes. 

“Kids would make fun of my house, 

and they didn’t like coming over,” Clark 

said. “My mom would smoke a lot and 

the trailer had a buildup of cigarettes. A 

friend also witnessed that we once had 

very large slugs in our pantry.” 

Clark’s mom kept him home 

from school a lot because he would 

get picked on for being in Special Ed 

courses and he would regularly get into 

fights. Early tests showed Clark had an 

IQ of just 56 (equivalent to mild mental 

retardation), but with all that was 

going on at home, the bigger problem 

was that he couldn’t stay focused or 

apply himself. 

Then one day, when Clark was in 

the seventh grade, the school principal 

and two police officers showed up at 

his house, telling his mom to make him 

go to school or he would be sent to foster 

care. 

“I ended up punching the principal 

in the nose,” Clark said. 

A few days later, several police cars 

pulled up to the trailer park’s community 

center where Clark was playing 

basketball. An officer then escorted 

Clark to a white Chevy Cavalier – “you 

know, the kind social workers always 

drive” – where indeed a social worker 

was waiting for him. They were moving 

him to foster care. 

“My heart dropped,” Clark recalled. 

When the social worker drove 

him home, Pat found his mom fight- 


Never Give Up 

ing the officers. 

“I ran up and told my mom that it 

was going to be ok. This had to happen. 

Then I gave her a big hug. We 

were both crying, and both knew there 

was nothing we could do,” Clark said. 

He was told to get a week’s worth of 

clothes, socks, and underwear, and then 

they took him away to an emergency 

foster home. 

■ ENTERING THE 

FOSTER SYSTEM 

Although Clark had always had 

food to eat, it wasn’t healthy food, and 

he was in fact malnourished. One of 

the first things foster care workers did 

when he entered the system was try to 

make him eat. 

“I was in a new environment, scared, 

sad, and trying to figure things out,” 

Clark said. “It suddenly felt like someone 

was stabbing me in the chest. I told 

them I didn’t feel good. That I might 

need help.” 

In reality, Clark was having a panic 

attack. But because he wouldn’t eat, he 

got in trouble and was sent to his room. 

That was the beginning of his monthlong 

stay at a group foster home. 

After a month there, Clark was finally 

sent to his first foster home. 

“The dad looked like a biker dude – 

a large guy with a bald head and beard, 

and he had a bad shoulder,” Clark said. 

The boy was immediately put to work, 

cleaning floors, doing laundry, and 

building a fence. 

“I felt like a slave,” he said. 

When he started going back to 

school at his new home, his foster parents 

made him wear a buttoned-up 

shirt and nice pants with a belt. 

“Everyone would look at me weird 

and make fun of me,” Clark said. “One 

guy even threw me up against a locker.” 

In another instance, Clark tried to 

make friends with a neighbor kid up 

the street. 

“He got some bamboo and just 

started hitting me,” Clark said. “Things 

turned out bad.” 

Clark’s foster parents weren’t much 

better. He got in big trouble for waking 

his foster mom from a nap because he’d 

gotten in some briars and was breaking 

out in a rash. Another time, his foster 

dad cracked the remote over his knuckles 

for changing the TV channel, and 

Clark’s hand hurt for days. 

■ “JUST THE DUDES” 

It took about four months, but 

Clark’s uncle Rick eventually gained 

custody of him, and he moved to Katona, 

New York, where he and his uncle 

shared a one-bedroom apartment. 

Clark and his uncle Rick started having 

some “awesome times.” They’d play 

billiards almost every day at the American 

Legion Post 1575. They’d also eat 

TV dinners and hang out with their 

friend John, who owned the apartment 

– “just the dudes.” Uncle Rick encouraged 

Clark to make good grades, and 

Clark started doing better in school, 

even getting some awards for helping 

new kids in class. He joined the football 

team, where he quickly became known 

as “Butter Fingers.” 

“[Playing] tight end wasn’t going to 

work out after all,” Clark said. 

Clark also got his driver’s permit 

and a job working at the local grocery 

store. He saved up enough money to 

buy a Chevy Cavalier – and no, not the 

social service worker type. 

“This one was a blue, two-door RS, 

with a nice sound system,” Clark fondly 

remembers. “My friends all thought it 

was cool!” 

However, uncle Rick ‘s work as a 

carpenter started slowing down, and 

his drinking at the American Legion 

increased. Additionally, the apartment’s 

owner John passed away, and John’s 

daughter didn’t care much for uncle 

Rick. Soon evicted, they had no place 


Never Give Up 

to go except back to the trailer park 

with Clark’s mom two hours away. 

After returning to the trailer park, 

Clark would drive two hours to his old 

school all alone with only a learner’s 

permit. He was falling asleep in class 

and his teachers soon found out what 

was going on. There was talk of sending 

him back to foster care. 

Facing that bleak possibility, Clark 

told his uncle he was going to live with 

his friend Eric Sloss and Eric’s family 

closer to school. This made uncle Rick, 

who had been heavily drinking, really 

mad. Clark tried to get to his car to 

leave, but his uncle chased him down. 

Afraid of his uncle, Clark punched 

him in the stomach, then jumped in 

his car and accidentally ran over uncle 

Rick’s leg. 

“I remember it started to pour rain 

like I’ve never seen,” Clark said. “I was 

speeding 80 miles per hour through 

the park, hitting curbs, not stopping at 

stop signs, thinking I just ran my uncle 

over and I was going to jail. At that 

point, I didn’t care if I died.” (Luckily, 

Uncle Rick was actually not injured in 

the incident.) 

Unable to see clearly and sobbing 

uncontrollably after everything that 

had just happened, Clark continued his 

drive toward the Sloss’ house, which 

was about 30 minutes away. 

“I was going around a corner, not 

five minutes from their house, when 

my car went sideways past a ‘slippery 

when wet’ sign,” Clark recalled. “I remember 

seeing two headlights pointed 

right at my driver-side door and the fear 

in the lady’s eyes.” 

Clark closed his eyes and punched 

the gas, heading straight for a rock wall 

and a row of large trees. 

“I still to this day do not know how I 

missed the wall and the trees, but God 

was watching over me and had greater 

plans in store,” Clark said. 

The stated granted the Sloss family 

guardianship of Clark. Clark’s mom 

moved to a mental health facility. His 

uncle Rick, sadly, died from cirrhosis 

of the liver a short time later. Clark 

was the one to find him lying face 

down on his bloodied trailer floor. It 

was a huge loss. 

“I never got to say I love you and I 

was sorry,” Clark said. “He never had 

kids and did the best he could. He did a 

lot to help my mom and me. He taught 

me a lot growing up.” 

■ A NEW 

BEGINNING 

By now, Clark was in 11th grade, going 

to high school, and going to church 

with the Sloss family. He needed a job. 

So, he stopped by Eddie’s Auto Repair 

every day to ask if Eddie was hiring. 

One day, the persistent Clark asked 

if he could clean the parking lot, and 

Eddie gave him the ok. 

“I cleaned that parking lot like no 

other!” Clark said. 

Because Clark did such a great job, 

Eddie asked him the next day if he 

wanted to paint all the curbs red. 

Before long, Clark was pumping gas, 

checking oil, and putting license plate 

covers with Eddie’s logo on them on 

every car that came through the station. 

“That was my marketing idea,” 

Clark proudly states. 

When Clark finished high school, 

though he planned to become an auto 

mechanic, he decided to follow an 

amazing girl named Shielagh whom 

he’d met at church to Bob Jones University 

in Greenville, South Carolina. 

“I almost failed!” Clark recalls of his 

college adventure. 

More important than his studies, 

he proposed to Shielagh that year on a 

rock by the Hudson River. 

“Man, did my dreams come true 

that day when she said yes!” Clark said. 

The newlyweds returned to South 

Carolina because it was cheaper and a 

lot warmer than New York. Clark had 

a job lined up with a friend whose dad 

owned a home construction company. 

“I did whatever needed done,” Clark 

said. “I was making $500 a week, and 

had a kid on the way.” 

Then one day, Clark noticed the 

painter was pressure washing the 

houses right before they went on the 

market. He asked his boss if he could 

wash them instead and would charge 

$100 per house. His boss agreed. Clark 

bought a Dodge truck with an 8-foot 

bed and a “little red pressure washer,” 

then started washing two houses per 

week for extra cash. 

“These houses would take my wife 

and me eight hours to clean in those 

days,” Clark said. 

Clark also started washing his boss’s 

trucks as well, which led to an idea: mobile 

auto detailing. 

“No one that I knew of was doing 

it in that area,” Clark said. So he put a 

water tank in the back of his truck and 

would gravity feed his pressure washer 

to wash cars. He also bought a long 

hose for his shop vac. 

“I designed my own flyers and started 

looking online and at YouTube to 

learn how to buff, etc.,” he said. 

It was 2007, and the economy was 

about to implode. Soon, the construction 

company Clark worked for went 

out of business. Clark turned full-time 

to mobile auto detailing to try to make 

ends meet. He admits he didn’t know 

much about washing, and knew even 

less about running a business. 

■ “NEVER, NEVER, 

NEVER GIVE UP! 

It was hard, but he made it work. 

Still, 2009 was an especially tough one 

for the Clarks and their family business. 

In fact, they debated throwing 

in the towel on the business altogether. 

Shielagh said she remembers how 

scared she felt when she realized there 

was no money to buy groceries. 

Around that time, Clark just happened 

to hear an old Winston Churchill 

quote on the radio: “Never, never, never 

give up!” said the voice of the former 

British Prime Minister famous for his 

inspiring speeches. By happenstance, 

that very same week, Clark saw the exact 

same quote printed in a magazine. 

Even more incredible, his mom, though 

she was oblivious to his struggles, gave 

him a plaque she had found at a thrift 

store with that very same quote on it. 

Clark said confident that the Lord 

wanted them to stick it out, they 

trudged along with the business. 

In 2010, the Clarks attended an industry 

round table hoping to find the 

missing ingredient to fuel their business. 

They couldn’t afford the hotel, so 

they placed a mattress in the back of 

their Astrovan and slept there. 

“Some people were kind enough to 

let us come shower and get cleaned up 

in their room,” Clark said. 

That’s where Clark first heard about 

soft washing and roof cleaning. It’s also 

where he met AC Lockyer of Softwash 

Systems, who had just started a consulting 

business. 

Clark decided to hire Lockyer to 

help shepherd his business to success. 

“I didn’t know how we were going 

to pay him,” Clark said. “We were living 

off of rice and beans. My office was 

in a closet. We couldn’t afford to pay 

our electric bill. But I knew I needed to 

learn, so we skimped and saved.” 

On December 15, 2010, when 

Lockyer came to Clark’s home, Clark 

paid him his consulting fee then turned 

to him and said, “That was my last 

$4,000. Where do we go from here?” 

Little could he have dreamed where 

that leap of faith would land him. 

■ THE 

TURNAROUND 

Clark could clean, and he could talk 

to people. The problem was, he knew 

very little about running a business. 

Lockyer taught Clark all about marketing 

a softwash business and helped 

him set up a business plan. Clark took 

the plan and ran with it. In January 

2011, he put out about 1,000 flyers per 

week. That January, Precision Pro Wash 

LLC brought in $15,000 – more than 

triple what they had previously grossed 

in a good January. 

But that was just the beginning. 

That January 2011 success was the 

start of a “paradigm shift” in Clark’s way 

of thinking. He was no longer just a guy 

who knew how to clean; he was a business 

owner and entrepreneur. Through 

his work with Lockyer as well as other 

coaches – and through a lot of lessons 

from what he deemed the “school of 

hard knocks” – Clark learned how to 

overcome numerous business-related 

hurdles. Here are just a few: 

1. Money: Clark realizes now he 

was initially afraid of growth, 

and that his money mentality 

19 | PRESSURE WASH NEWS | VOL. 4, NO. 1 | WINTER 2022 


Never Give Up 

stifled his business early on. 

“Money honestly kind of scared 

me,” he said. “I didn’t want 

people to think differently of 

me if I started making money.” 

But money is a big part of 

business, so it was something 

he needed to embrace. “I 

learned a lot by messing up, 

such as not managing my 

money or spending too much in 

marketing,” he said. 

2. Hiring Staff: Early in his company’s 

growth, Clark hired some 

“not so good people” who didn’t 

care about the company or the 

company’s vision. “I’d never 

hired anyone before,” Clark said. 

“I was always an employee. I 

didn’t do background checks 

at the beginning. I was hiring 

family, then whomever I could. 

You’re breathing? Good! You’re 

hired.” He also hired some truly 

bad people “who didn’t seem 

bad at the time,” including some 

sketchy technicians. “You know, 

the ones who later call you up 

and say they’re going to meet 

you at the office with a baseball 

bat,” he said. As a result, he 

also had to learn how to let 

people go. “That was another 

huge business lesson,” he said. 

Today, he’s reworked his hiring 

processes, using programs like 

Ask the Seal and DISC (personality) 

profiles before hiring. 

3. Management: Hiring a good team 

was only half the battle. He also 

had to learn to manage them. 

“I am young but I look even 

younger,” Clark said. “I actually 

grew a beard to help me look 

older so my employees would 

take me seriously.” Especially in 

the early days, Clark made sure 

his team saw all the hard work 

he put into the business every 

single day. That’s part of what he 

calls “casting the vision” for his 

employees – making sure they 

are properly and regularly trained 

on every aspect of their job and 

the company’s vision. He also 

holds regular staff meetings to 

keep his team on the same page 

and on board with the company’s 

vision. 

4. Sales: “I was the worst person 

in sales ever,” Clark said. “I 

wanted to help everyone, and 

I thought everyone was my 

customer.” So he would listen 

to sob stories and take jobs for 

a fraction of what he needed to 

charge. He eventually learned 

that not everyone was going 

to be his customer, and not 

every customer was going 

to care about him personally. 

“I needed to develop thicker 

skin and I needed to serve my 

business,” he said. “It took me 

awhile to recognize my business 

was actually a dot-com, not 

a dot-org.” By improving his 

business in this way, Clark said 

he now actually better services 

his customers and community. 

“For me, it’s never been all about 

making money. At the end of 

the day, it’s about the customer, 

serving the community, and 

helping people,” Clark said. “At 

first, I didn’t want to rip anyone 

off. Now I see that I’m actually 

serving them at a higher level 

by being able to afford better 

equipment, better staff, better 

chemicals, and better customer 

service. My business is my 

ministry, but there are other 

ways I can serve through my 

business than by taking every 

job that comes my way.” 

5. Systems: Clark admits he made 

a lot of mistakes and had a lot 

of setbacks, but he also says 

the most important thing is that 

he’s learned from them all. After 

a mistake occurs, he stops to 

study what can be done to keep 

it from happening again – then 

he sets up a system. “Every 

time we made a mistake, we 

would learn, become a problem 

solver, then put another form in 

place,” he said. Today, because 

of having solid and reliable 

systems in place, Clark’s business 

is largely turnkey. In fact, 

last fall, Clark broke his leg in a 

biking accident and was out of 

the office for 10 full weeks. His 

company continued to flourish 

in his absence. “If that had 

happened three years ago, it 

would have likely been the end 

of us,” Clark said. 

■ LESSONS 

FROM LIFE 

Remember how Clark was tested 

in elementary school and told he 

had an IQ of just 56? Today, he runs a 

multi-million-dollar business. 

“Looking back, every little thing I 

went through was a building block to 

where I am today,” he said. 

Here are some of his most cherished 

takeaways from his life in business: 

• From His Business Coaches: “I’ve 

learned to seek the people out 

who are already where I want 

to be. I can pick their brains to 

learn what they’ve done already 

so I don’t have to recreate the 

wheel. I’m in the trenches and 

can’t see the big picture. My 

coaches help me step back 

and see that what often seem 

like huge problems from the 

trenches are actually just minor 

setbacks.” 

• From His Wife: “Shielagh taught 

me to believe in myself. She 

grounded my dreams without 

crushing them, and helped me 

pave a way through the difficult 

times. She taught me that to 

win you have to keep moving, 

even on the hardest days. We 

have both pushed through some 

really hard stuff in our lives; the 

secret is just taking that next 

step. Honestly, my success is 

largely due to Shielagh kicking 

me out of bed those mornings I 

wanted to give up.” 

• From Eddie’s Auto Repair: 

“I remember one cold day, I 

was sitting with my hands in 

my sweatshirt pockets, waiting 

for the next customer to arrive. 

Eddie came over and stapled 

my pockets shut. He said, ‘I’m 

paying you. You need to look 

like you’re doing something, not 

sitting around with your hands 

in your pocket.’ I’ve passed that 

wisdom on to my employees. 

Don’t stand around looking like 

you’re doing nothing. They’re 

paying you so find a way to 

stay busy. It shows them you’re 

100% invested in doing the job 

right for them.” 

• From the Trailer Park: “As 

a kid, I loved riding my big 

wheel, even though the wheels 

were flat.” I used cinder blocks, 

and would get up early in the 

morning to ride. Our neighbor 

started hiding the cinder blocks 

so I wouldn’t wake him up at 6 

in the morning riding. It didn’t’ 

matter. I’d make it happen some 

other way. I’ve applied that same 

determination to my business. 

It didn’t matter what was in our 

way, we’d figure out how to 

overcome it. Yes, it hurt. Yes, 

I’d get road rash. But I’d still get 

back up and push forward.” 

• From Uncle Rick: “I learned that 

hard work has to be consistent 

to pay off and that pleasure 

needs to be moderated. He 

loved well, he worked hard, and 

he fought harder. But he didn’t 

have balance. I rarely drink 

because of my family’s history of 

alcoholism.” 

• From His Mom: “Despite her 

mental illness, my mom worked 

hard and taught me to give 

110%. My mom was always 

my biggest fan. She told me 

every day ‘if you put your mind 

to it, it will happen. You can do 

anything.’ I can’t tell you how 

much that inspired me.” 

Today, Clark considers himself to be 

“super blessed” as he’s faced and overcome 

so many challenges over the years. 

“Growing up in a trailer park, I never 

imagined this is where my life would 

be,” Clark summed up. “I figured I’d just 

have a job working for someone somewhere. 

I wanted to be a diesel mechanic. 

It’s amazing where I’ve ended up. I 

truly believe if this could happen to me, 

it can happen to anyone.” 


Call 800-393-7962 or visit PWNA.org 

to take your business to the next level 

Call 800-393-7962 or visit PWNA.org 

to take your business to the next level 

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WELCOME 

TO 

MY 

NIGHTMARE 

One of the world’s leading 

landscaping and window 

cleaning influencers shares 

his nightmarish story of 

starting (and closing) a 

pressure wash business 

BY DREW RUBLE 

Keith Kalfas is one of the world’s 

leading landscaping and window 

cleaning influencers and one of the 

most watched and followed personal 

development coaches in his industries, 

He has had more than 2,500 students 

take his courses through Keith Kalfas 

Academy. 

Kalfas has been featured in Turf 

Magazine, Window Cleaning Magazine 

UK, and has spoken at The Huge 

Convention, the UAMCC, IWCA, 

Powerwash Expo, IGNITE, CSA, and 

several other industry events. He also 

hosts his own live event each year in 

Michigan called the Marketing ROI. 

Kalfas has also written two Amazon 

best-selling books, including How to 

Start a Landscaping Business and The 

Window Cleaning Blueprint. 

A few years ago, Kalfas went on You- 

Tube to tell his harrowing story of the 

time he decided to start a pressure wash 

business – and the calamity that ensued. 

Needless to say, Kalfas has since 

left pressure washing to the experts. 

The following is a lightly edited 

script of Kalfas’ video, which racked 

up hundreds of thousands of views 

(in total, his video content has racked 

up more than 50 million views) and 

nearly 500 hilarious comments from 

pressure wash pros who enjoyed his 

candor -- and his tip of the cap to the 

real professionals in pressure washing. 

Enjoy! 

(Oh, and visit www.keithkalfas. 

com for more!) 

22 | PRESSURE WASH NEWS | VOL. 4, NO. 2 | SPRING 2022 VOL. 4, NO. 1 | WINTER 2022 | PRESSURE WASH NEWS | 22

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my nightmare 

As I got back to this job, the 

ladder is lying on the ground, 

he's laying sideways on 

the ground with the power 

washing wand in his hand 

laying on top of the ladder 

and he was slowly getting up. 

I’m like ‘what are you doing? 

When I first started power 

washing, I would do 

anything to make a dollar. 

I had a buddy who did it and he 

was like ‘oh, dude, you'll never go 

wrong with the power washer, you're 

literally just selling time.’ 

So, I did a couple jobs with him 

and then I started doing it on my 

own. I bought this Honda power 

washer -- it was nothing, like four 

hundred bucks -- and I started offering 

to my customers that I would do 

their whole house for $100 and $85 

for the garage. I didn't know what to 

charge. 

Then we would be power washing 

these houses all damn day for 

no profit completely drenched and 

soaked in water. 

I bought the [ __ ] rain suit and 

you're out there and it's 90 degrees 

and you're in a [ __ ] rain suit 

sweating your [ __-ing __ ] off. Then 

you say to yourself, ‘I'm gonna hire 

somebody to do this.’ 

So, you do, and then those [ __ ] 

people -- you go look at a driveway 

they did and they say it looks good 

but to you it's not even close to 

right, there's a little bit of dirt here, 

a little bit there, and the fading isn't 

right. 

I had this kid working for me. We 

literally just got started and I wasn't 

licensed or insured -- everything was 

not legit at all -- and I was terrified 

just trying to make some money so I 

could get legit. 

He's got the power washer in 

hand and I had to leave to go do 

another quote. I come back and this 

[ __ ] had been power washing the 

side of this tall garage and he had 

been standing on the top of the ladder 

with the wand with a zero tip. 

As I got back to this job, the 

ladder is lying on the ground, he's 

laying sideways on the ground with 

the power washing wand in his hand 

laying on top of the ladder and he 

was slowly getting up. I’m like ‘what 

are you doing?’ 

It ejected him. 

Then we come around to the 

front of the house and I'm power 

washing. It blows the [ __ ] white 

chip paint off this lady’s bay window 

area. It blows the paint right off the 

[ __ ] house and I wasn't even using 

a zero tip, I was using a fan tip, and I 

was standing at least eight feet away 

just going back and forth. But the 

paint was so old, it just comes off 

like nothing. 

So the next thing I know I'm 

coming back on a Sunday with my 

wife in the car and we're supposed 

to be going to a family event but 

instead I'm like spray-painting this 

lady's [ __ ] house. 

I'm so stupid. 

Then we were doing another job 

power washing this guy's two-story 

house with big walls of siding. And 

there's all these nasty stains on there. 

I didn't know what would come 

off or what wouldn't but it was [ 

__ ] disgusting. And the siding was 

already like wavy. 

Suddenly, it just blows right off 

this guy's house. Like two pieces fall 

on the ground and another piece is 

just hanging there. 

So, I'm on a ladder with my knees 

shaking, calling my buddy who does 

roofing, going ‘dude how the [ __ ] 

do you put siding back up?’ 

And you're sitting there [ __ ] 

looking on Google and you're scared 

[ __ ]-less and you're trying to put 

siding back on someone's [ __ ] 

house and you’re realizing it was 

already all [ __ ] up anyways and 

now the customer is going to blame 

you for this. 

So, you're having like a panic 

attack trying to do this. 

I’m literally stupid. 

Later, the customer calls me up. 

He's like ‘You do a [ __ ]-y job.’ 

I'm like ‘Dude, we were there all 

[ __ ] day, I seriously did the best job 

we possibly could.’ 

You know what happens. I go 

back to this guy's house on another 

Sunday and I [ __ ] stick the power 

washer literally a foot away from the 

wall with a zero tip on it and with 

this guy standing there next to me to 

witness. And I'm spraying this green 

[ __ ] right in front of him and it will 

not come off for nothing. Then I take 

a bucket and wash it with trisodium 

phosphate and I put on the scrubbers 

and I'm scrubbing like a slave in 

front of this guy and it will not come 

off, it's like permanently bonded, and 

that's what I said to him. 

He goes ‘[ __ ] it, okay.’ Only 

then did he believe me and he finally 

[ __ ] paid me. 


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my nightmare 

On another job, we used the 

zero tip and it's shooting water up 

into the siding of a house and going 

behind the siding and running inside 

the walls of the house. 

Then, we’re power washing the 

back of this same house, I just remember 

this guy's door was so nasty, 

so I power washed the door and the 

water went in between the door jam 

-- which I know now you should 

never do that -- and sprayed water all 

inside of this guy's house, all over his 

[ __ ] walls. 

He opens the door and goes 

‘What the [ __ ]?’ Actually, he didn't 

say that but his face said that. 

So, I go to my [ __ ] trailer and 

I have a bunch of window cleaning 

towels -- some dirty, some clean 

-- and also grab all the blue towels. 

I'm literally wiping down this guy’s 

walls inside his house, I'm sucking 

up water in there, and blue fibers are 

getting all over his [ __ ] wall. 

I'm melting in an anxiety attack, 

anxieties so bad that I would rather 

just drop dead at that moment. I’m 

praying ‘God, please let my body 

just drop dead so I can get away 

from this.’ 

Finally, one day we borrowed 

a buddy's very, very expensive, 

heavy-duty, industrial power washer. 

And we power wash this dude's 

house with these big huge plate-glass 

windows. The whole house was filthy 

--beautiful place -- but filthy. 

I'm so glad the customer wasn't 

home when my worker hit the 

windows with this powerful washer. 

The whole [ __ ] house was shaking 

like a bass speaker and it sounded 

like he was going to blow the [ __ ] 

windows out. 

I ran out and yelled ‘stop, stop, 

stop, oh my God, you're literally 

about to blow those [ __ ] windows 

out, just do it from a little farther out 

and use a different tip on this!’ 

That's when I realized that my 

buddy who originally told me ‘oh 

yeah, you make money all day power 

washing, it's [ __ ] easy’ was dead 

wrong. 

My other buddy, who's a mentor, 

I'd be like ‘This is what happened.” 

But someone who's a mentor of 

yours or somebody who's making 

good money and who does it right 

and has already been through all 

that stuff, it's almost like they forget 

about those fears and frustrations 

that they went through and then 

they're like ‘that stuff doesn't even 

happen to me, what are you talking 

about Keith? Like, you're an alien. 

I'm crushing and I'm making $1,500 

a day. What the [ __ ] is wrong with 

you? You're breaking people's windows 

and blowing paint. Like, you're 

a [ __ ] idiot. You seriously need to 

stop, dude.’ 

You feel lost and you're up all 

night searching on Google and going 

through all these forums and trying 

to find out what the [ __ ] you're doing 

wrong, why paint is blowing off 

the [ __ ] house, what are the different 

tips, and then you realize -- this 

pressure washing is an entire thing. 

I think that's what drives guys 

into these pressure washing associations 

and events to get schooling and 

training on all this because any nitwit 

like me could go out and buy a power 

washer and [ __ ] up somebody's 

property. 

I took the whole power washer 

and I set it outside next to a dumpster 

and the next day it was gone. 

I got humbled real quick. 

Thinking that we can just get into 

something and make money being a 

half-wit is a really stupid approach in 

learning. 

Thinking you're going to get into 

anything and it's going to be easy is 

smoking your own brochures. 

It's really [ __ ] hard even if it 

sounds easy and there's tons of safety 

and training and protocol out there 

and having the proper everything 

and knowing what you're doing and 

being able to know how to deal with 

the mistakes when they happen, 

well, it's a whole learning curve. 

I think the guy who has been in it 

forever and they understand all those 

protocols, they don't go through 

those type of issues because they 

would never do those stupid things. 

The problem was with me. 

I see that so clearly now. 

Team Up: 

Why You Should Join an 

Industry Association 

Don’t be like Keith! Join an organization serving the 

pressure wash industry! 

Membership in an industry association offers numerous 

benefits. It keeps business owners on top of important, 

ever-changing issues, trends and legislation within their 

marketplace – not to mention the chance to influence 

legislation. 

It allows for tremendous networking opportunities and 

camaraderie among members. 

Associations keep you abreast of what’s going on in 

your industry through newsletters, access to seminars, 

conferences, and association events, and even access to 

members-only offers. 

Associations importantly also provide educational, 

training, licensure, and certification opportunities to its 

membership. 

Membership in trade association projects a positive 

image of your firm to your customers. 

It shows a business’ initiative, its engagement in a 

particular trade, and its commitment to quality. 

Most business failures occur in firms that are not 

members of their trade association. 

Here are just a few associations in the 

pressure wash industry that you should join. 

The Cleaning Equipment 

Trade Association 

ceta.org 

The Power Washers 

of North America 

pwna.org 

The United Association of 

Mobile Contract Cleaners 

uamcc.org 

Pressure Washers 

of America 

pwoa.org 

Pressure Washer 

Manufacturers’ Association 

pwma.org 

International Window 

Cleaning Association 

iwca.org 


3 

1 9 8 9 

. 

2 0 1 9 

THE POWER OF 

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PLUNGER PUMPS 

DIAPHRAGM PUMPS 

VACUUM PUMPS 

ACCESSORIES 

AR BLUE CLEAN 

POWER WASHERS 

Annovi Reverberi full 

range of piston pumps 

meet a large variety of 

application requirements. 

Annovi Reverberi offers 

solutions for low to high 

pressure spraying needs. 

Battioni Pagani superior 

line of rotary 

vane/pressure vacuum 

pumps. 

Low to high pressure 

accessory parts, 

components and 

attachments. 

One of the finest 

offerings in the category; 

proven results. 

To learn more visit www.arnorthamerica.com 

E-Mail: info@arnorthamerica.com 

Phone: 1-800-893-4235 · 763-398-2008

2022_PWN_V4_No2_web

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