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February / March 2022 egypt today the magazine of egypt volume 41 • number 2-3
the magazine of egypt
THE ART OF
Egyptian creatives tell their stories
through art, filmmaking and design
vol 41 - number 2-3
Visit us online at
THE ART OF STORYTELLING
Egyptian creatives tell their
stories through art, filmmaking
Cover design by
26 Film My Design
Contrary to what many may believe,
design is not all about fashion or
decor. This new platform aims to
redefine the design concept in Egypt
by presenting a common ground
between designers and filmmakers,
enlisting Egyptian creatives to come
together to tell their stories.
By Hanan Fayed
32 Expanding Design Horizons
The ATX-EGY program works to
build cultural bridges between Egypt
and the US.
By Angy Essam
40 A Time for Romance
In the mood for love? Check out these
six exclusive venues for the perfect
50 Ten Luxurious Spas in Cairo to
Enjoy a Rejuvenating Experience
Nothing screams indulgence like a
relaxing pampering at an exclusive
spa. This season, whether it’s to
celebrate your better half or as a
tribute to your mom, these spa offers
will be a perfect gift.
By Rana Hamdy
52 Not So Picture Perfect
Why “relationship goals” may actually
end up wrecking your relationship.
By Rana Hamdy
58 Chocolate: The Food of Love
Whip up these decadent chocolate
desserts that are sure to impress.
66 Industry Leaders Tackle Climate
GROHE scales up efforts to tackle the
climate crisis following COP26.
68 A New Class of Climate Warriors
A new professional diploma at AUC
prepares students to tackle climate
70 Implementation . . . PLUS
John Kerry addresses climate change in
the leadup to COP27
98 A Permanent Home
Tutankhamun’s personal belongings have been transferred
from restoration labs to their permanent home at the Grand
Egyptian Museum, marking the first time the boy king’s
possessions will be displayed together all in one place.
12 Ahmad Abdullah and the
Art of the Unknown
The award-winning filmmaker and
photographer opens up about his
cinematic style, his new works and what
lies beyond the still frame.
By Angy Essam
16 New Horizons
Amal Nasr takes inspiration from ancient
spirits in her quest to explore mankind’s
obsession with discovering and exploring
18 Artisanal Designs
The beautifully illustrated The Mosaics
of Alexandria showcases the exquisite
mosaic art of Greco-Roman Egypt.
Hospitality news and offers
A Day at the Races
Camel racing puts the nation’s
camel trade back on the national
and regional map.
Cairo celebrates the grand opening
of the ultra-modern Hyatt Regency
94 Gadget Gifts
From gorgeous earphones to
impressive flat-screen TV screens,
these exclusive gadgets make for
the perfect presents.
74 Long and Luscious
4 ways to create a false lash effect.
By Rana Hamdy
76 Skin Deep
Your guide to finding the perfect
foundation for your skin.
By Rana Hamdy
86 Around Town
90 Parting Shot
Founder William Harrison (1940–1995)
FEBRUARY-MARCH 2022 - VOL 41 - NUMBER 2-3
Designs of the Times
Contrary to what many may believe, design is not all about fashion or
decor. For this issue Senior Writer Hanan Fayed looks back at the second
edition of Film My Design, a new platform that aims to redefine the design
concept in Egypt by presenting a common ground between designers and
filmmakers, enlisting Egyptian creatives to come together to tell their stories.
Also encouraging creatives to tell their stories is the ATX-EGY program which
works to build cultural bridges between Egypt and the US. For “Expanding Design
Horizons,” Senior Writer Angy Essam catches up with several of the up-andcoming
young designers who joined the program for their insight on how the
experience has helped to promote Egyptian creativity abroad.
One hot-button issue that the globe needs a creative approach to is mitigating
the impact of climate change. With just a few short months to go before all eyes
turn to Egypt and Sharm El-Sheikh, which is hosting the 27th session of the
Conference of the Parties (COP 27) later this year, we look at how local academics
and industry leaders are taking new and innovative approaches to tackling
And speaking of new and innovative, this month our Guide section features
two diverse artists whose approaches are anything but traditional. Senior Writer
Angy Essam chats with the groundbreaking filmmaker and photographer behind
Heliopolis, Microphone and Rags & Tatters. Turn to “Ahmad Abdallah and the
Art of the Unknown” where the award-winning artists opens up about his cinematic
style, his new endeavors in film and photography and his passion for discovering
what lies beyond the still frame. Our second contemporary artist is Amal
Nasr who takes inspiration from ancient spirits in her quest to explore mankind’s
obsession with discovering and exploring new horizons. “I contemplated the vocabulary
of the ancient arts until my memory was saturated with them,” recalls
Nasr, who then let her imagination run free to produce her latest collection, New
Horizons, showing at Safarkhan Art Gallery
Hoping to revive a traditional sport and reinvigorate Egypt’s camel trade are
the organizers behind Matrouh’s camel races on the North Coast. We follow the
racers and their graceful animals on their journey toward the finish line in our
photo essay “A Day at the Races.”
And with love in the air, we celebrate Valentine’s with our guide to romantic
celebrations. Check out our six exclusive venues handpicked for the perfect fivestar
meal. We’ve also compiled our favorite 10 luxurious spas in Cairo where you
can enjoy a rejuvenating experience, and if you want to impress, whip up any of
our decadent chocolate dessert recipes.
— Noha Mohammed
Follow us here
Executive Editor in Chief
Mohamed Abdel Baky
Safarkhan Art Gallery
Business Development Director
Senior Public Relations &
Senior Sales Manager
Sayed Abo El Magd
For advertising inquiries please
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Women of Orange Share Thoughts on Breaking
the Bias and Unleashing Full Potential
In Women’s Month, Orange Egypt seizes the opportunity
to shed light on its powerhouse women who lead from the
heart, mentor, inspire, and unleash their potential for the bigger
benefit of not only the company, but the employees and
coworkers as well. This month, Orange Egypt makes it a reminder
of what women are capable to do, not just a day or a month a year,
but all year round.
Orange Egypt is proud to have a work environment that embraces
diversified talents, where females represent a huge part of it.
Women play a leading role inside the Company, on all levels and
in all fields. Orange promotes March as the month dedicated to
these women introducing special activities throughout the month
with focus on the International Women’s Day and Mother’s Day as
This year, Orange Egypt decided that the conscious focus will
be to “Push the Numbers” of qualified females in the workplace
especially in the technical fields; the numbers are pushed when
the focus is on talent not gender. Today, 40% of Orange Egypt
Leadership team are females who mentor to other ladies inside the
The four inspirational ladies have shared their thoughts on how
we break the bias and their advice on how women can live up to
their own expectations not that of others.
“The path to success is not easy and it is more difficult for
women. Yet we are the ones with the power to determine our own
potential. You can be both a successful mother and a career-oriented
woman. Breaking the bias starts with believing in ourselves
and making sure that we extend our expertise and support other
females in their journeys,” commented Maha Nagy, Chief Communications
Tania Asmar, Orange Egypt Chief of Staff, has shared “I believe
women need to overcome their own constraints & boundaries that
limit their career choices. Inheriting the mindset ‘it’s a man’s job”,
should no longer exist. Looking around us women have proven
they are competent, innovative and passionate to be judges, CEO,
pilots, mechatronic engineers…etc.Do not doubt your abilities,
you are in control! You can take on any challenge if you set your
mind to it!”
On the other hand, Rania Gharib, Chief Legal, Regulatory and
Compliance Officer, stated “The Egyptian woman is well known
for her strong will and her ability to influence her environment.
She is the driving force behind the success of those around her.
With her determination, she can reach her dreams and overcome
Commenting on this occasion, Orange Egypt Chief Financial
Officer, Marwa El Ayouti said “Corporates are witnessing dramatic
change, with young ladies penetrating the technical fields and
filling managerial and senior leadership roles in different areas.
Leading key roles in organizations comes from your own ambition
and willingness. Own your career, be determined, take risks and
work on your own development and you will reach your ambition.”
Art • Books • Film • Food • Health • Music • Stage
• Style• Tech • Television • Travel • Culture
Amal Nasr takes inspiration from ancient
spirits in her quest to explore mankind’s
obsession with discovering and exploring
Ahmad Abdallah and the Art of the Untold
The award-winning filmmaker and photographer opens up about
his cinematic style, his new works and what lies beyond the still
The beautifully illustrated The Mosaics
of Alexandria showcases the exquisite
mosaic art of Greco-Roman Egypt.
Amideast in Partnership with
Citi Foundation to Celebrate
the Graduation of the Third
Group of Young Entrepreneurs
from Upper Egypt
Amideast and Citi Foundation were pleased to celebrate
on March 26th the graduation of the third cohort
of the Youth Entrepreneurship Program (YEP),
an initiative designed to support young Egyptian entrepreneurs
who seek to develop, launch, or expand viable businesses.
This year’s graduation recognizes 81 men and women
from Upper Egypt and their 17 businesses following their successful
completion of the program, which was funded by Citi
Foundation and designed and implemented by Amideast.
YEP is part of a multi-country Skills for Success® grant
that Citi Foundation has awarded Amideast to benefit underserved
youth in Egypt through its Pathways to Progress initiative,
which prepares urban youth with career readiness tools
and opportunities to thrive in today’s economy.
“Amideast is proud of our longstanding partnership with
Citi Foundation and thrilled that we offer the fully-funded
Youth Entrepreneurship Program for the third time in Egypt—
and for the first time in Upper Egypt,” said Shahinaz Ahmed,
Amideast’s country director for Egypt. “We focused this year
on the inspiring youth population in Upper Egypt to empower
innovation and entrepreneurship in Upper Egypt, a key goal
for both Amideast and Citi.”
Ms. Ahmed also noted that YEP’s Pay-It-Forward model
extended the program’s benefits to an additional 840 youth.
This innovative feature of many Amideast programs empowers
the participants to lead workshops in which they share the
knowledge they acquired during the program with peers in
their communities. The benefits to both students and those
they teach are significant.
“It’s incredible to see the pride that develops when students
teach others—the change in their being that occurs when an
institution places such trust in them,” she added.
On behalf of Citi Foundation, Mohamed Abdel Kader,
Country Manager, Citibank Egypt, added, “We are proud to
partner with Amideast and to invest in youth in Egypt through
targeted empowerment programs. Such programs catalyze
economic growth through Citi Foundation grants and in partnership
with reputed regional NGOs.”
YEP is just one of many ways in which Amideast seeks
to better position Egyptian youth to realize economic security
and thereby a brighter future for themselves, their communities,
and ultimately Egypt. Participants in YEP-Upper
Egypt benefited from training, coaching and mentoring, and
business-incubation and seed-funding opportunities.
et Guide | Film
and the Art of the
filmmaker and photographer
opens up about
his cinematic style, his
new works and what
lies beyond the still
By Angy Essam
12 FEBRUARY-MARCH 2022
Guide | Film et
Ahmad Abdallah is an award-winning filmmaker
and photographer who has become an integral
part of the new wave of independent cinema in
the Arab world. He is best known for his feature
films Heliopolis (2009), Microphone (2010), Rags & Tatters
(2013), Decor (2015) and Exterior Night (2018).
His many prizes include best director from regional and
local festivals such as Dubai Film Festival, Cannes Film
Festival, the Golden Antigone Prize at the Cinemed Film
Festival of Montpellier, the Golden Tanit Prize in Journées
Cinématographiques de Carthage, and the Golden Tulip
at the Istanbul International Film Festival. His films have
participated in other festivals such as the Toronto International
Film Festival, the London BFI, International Film
Festival Singapore, and the São Paulo International Film
Abdallah recently launched his first photography exhibition
under the title Deceiving Time. Taken in the period
from 2010 to 2021, the 19 large color archival pigment
prints are made up of superimpositions of disregarded
photographs where he investigates how we recollect and remember.
Visually, the work references both long exposure
photography and chronophotography. His photographs
are an exploration of everything that lies outside of the
frame arbitrarily chosen to encapsulate a memory.
Abdallah is also currently working on his new feature
film 19B (working title). Written and directed by the artist
himself, the film is produced by Mohamed Hefzy (Film
Clinic), marking a new collaboration with Abdallah after
previous films like Microphone and Rags & Tatters. Egypt
Today spoke with the talented director and photographer
about his latest photography exhibition and his cinematic
Your cinematic style is never traditional when it comes
to discussing ideas and the method of photography and
montage. Is being a photographer the reason behind
Working on pictures is always about self expressing, either
moving pictures or still photography, in each frame
there is a story. Sometimes the story is very visible, and
other times it is hidden and waiting for the viewer to reimagine
and reveal it. I always liked ambiguity in art, I liked
making films that have a lot of what is untold. I believe
that photography is somehow the art of the untold, the
story we all have to imagine beyond this still frame.
Your interest in the issue of social segmentation can be
seen in most of your work, especially in your last film,
Cairo is the reason, living in such a diverse city, it is impossible
not to notice the huge difference between neigh-
et Guide | Film
borhoods, visually and culturally. I’m more interested in
the second. I contemplated the thought of how we are
all capable of living together and across the boundaries.
In Exterior Night I found it easier to explore the differences
via the story of the prostitute, the filmmaker and the
taxi driver trapped in a car/city all night long, and who are
suddenly forced to get to know each other.
You are a talented photographer. Why have you only
now decided to launch your first photography exhibition?
I don’t know if I’m talented or not, all I know is that I
truly love expressing through the lens. For me, filmmaking
was my first choice for telling stories for over a decade.
Meanwhile photography was more of a misty area for me.
But with the guidance of TINTERA gallery co-founders
Zein Khalifa and Heba Farid, and with the support of
many friends and artists, I managed to overcome my worries
and I started to print dozens of photographs. Discussing
the photographs with the TINTERA team was an experience
that made me connect with photography in a new
way—holding the physical photograph and working on it
has spoken to me in a unique way and I hope it would also
speak to the audience at the exhibition.
Why did you name your first photography exhibition
No concept fascinates me as does time; that ancient notion
that crosses us as we cross it, like an invisible stream.
My classical music training, over 20 years ago, inducted
me into considering our temporal relation with tempo. As
a filmmaker, time became my primary tool of constructing
reality. Why do certain images occupy our hearts and
nestle in the corners of our minds? Does the significance
of the time and place when these moments occurred guarantee
supremacy in recollection? Or is it possible that they
are but leftover ruins of other forgotten moments, ones
that preceded and followed the recollected moments? For
all of that, I found Deceiving Time was a good title to describe
the world we are presenting in this exhibition.
How did audiences react to the exhibit? Were you happy
with the feedback?
I was very happy to meet artists and friends discussing
photography, visually and conceptually. As we all are exposed
to over 10,000 pictures a day, I don’t think that we
spend enough time to discuss them and study how we relate
It was amazing how many students came to the gallery
and for many of them it was the first time they had ever
visited a gallery! We spoke about the photos, the printing
experience and how unique it is to see an exhibition with
proper lighting and carefully curated works compared to
scrolling through hundreds of photos on our devices. I believe
the thing I’m proud of the most in this experience is
introducing a new generation to the world of printed photos.
Given that we have very few venues in Egypt special-
14 FEBRUARY-MARCH 2022
Guide | Film et
ized in photography, I am grateful to have had the chance
to work with TINTERA on my first exhibition.
Does being a good photographer help you to master
your tools as a director?
Understanding pictures and composition is a tool within
itself, but to be a filmmaker is not about the picture, it is
more about life, human beings and ideology in my humble
opinion. Then how to work with actors to express a subtle
idea or emotion. Mastering photography is a great tool
indeed, but you can’t make a film using cinematography
alone. But knowing the lens and the power each can provide
is a great asset.
You are always roaming the streets of Cairo with your
camera, to what extent have you been influenced by the
cinema of the late director Mohamed Khan?
Since my beginning I never liked to film in a studio, I
would always choose a real street over constructing it, and
I let myself go with the flow of the street and the people on
it. It doesn’t mean I oppose shooting in studios; great films
like El-Kitkat were filmed almost entirely on a film set, but
personally I liked the adventure of the street and allowing
it to surprise me and allowing myself to be open to what
will happen in such a crazy city like Cairo and Alexandria.
It is not an easy task but I believe it is very rewarding.
You hear about independent cinema, clean cinema and
other cinematic terminologies: are you with the classification
Such terminologies were created by the media, I would
even say by lazy media writers. It was easier for them to
quickly pigeonhole everything instead of dive a little deeper
and see if the film actually intersects with many concepts
and genres. For me, the classification has made cinema feel
like a supermarket, a section for candies and another for
shampoos. This is not how I see films, personally I try as
much as I can not to use such terminologies. If I’m forced
to use a category I use the classic genres, I say the film is
action, musical, comedy, keeping in mind that a film can
contain many genres as we all know.
et Guide | Books
The beautifully illustrated The
Mosaics of Alexandria showcases
the exquisite mosaic art of
AUC Press has recently released The Mosaics
of Alexandria written by Anne-Marie Guimier-Sorbets
and translated by Colin Clement.
The volume is a beautifully illustrated study
of mosaic art in Greco-Roman Egypt.
Mosaic art was developed by the Greeks, notably
within the royal court of Macedonia, and was initially
unknown to the Egyptians. Macedonian mosaicists
then established busy workshops in the capital, Alexandria,
and in the new towns of Greek Egypt.
Under the stimulus of commissions from the Ptolemaic
court, these workshops soon showed that they were capable
of innovation. Beginning with pebbles, they then used tesserae
of different sizes, and adopted new materials (glass, faience,
paint) in order to transpose onto the floor images from
grand paintings, which was the major art form of the time
and was characterized by the vivid use of color.
Alexandrian mosaicists were at the forefront of creativity
during the Hellenistic period and their influence spread
around the Mediterranean. After the Roman conquest of
Egypt they adapted to the tastes of their new sponsors and to
changes in architecture and were able to retain an important
place within this art as it developed across the entire empire,
in Rome and from east to west.
The Mosaics of Alexandria provides the first overview of the
mosaics and pavements of Egypt that were created between
the end of the fourth century BC and the sixth century AD. It
presents a selection of some 70 mosaics and pavements from
Alexandria and Greco-Roman Egypt. Generally little known
and more often than not unpublished, these works are illustrated
here in full color, some for the first time.
The aim is to better understand the artistic and artisanal
production of a type of decoration that played an important
role within the living environment of the ancients.
About the Author
Anne-Marie Guimier-Sorbets is professor emerita of archaeology and
Greek history of art at the University of Paris-Nanterre and a specialist
in Greek architecture and architectural décor. In collaboration with the
Centre d’Etudes Alexandrines over a period of some twenty-five years,
she has authored numerous studies on Alexandrian archaeological material
of domestic and funerary contexts. Since 2015, Guimier-Sorbets
has served as president of the International Association for the Study of
16 FEBRUARY-MARCH 2022
Employee Well-Being Drives the
Future of Work
Mr. Essam Al Maddah, HR director and general secretary, Egypt
and north east Africa at Danone
When the pandemic struck, our day-to-day lives turned upside
down and it has become a pressing challenge to shift
the way we do our human interactions. The rapid changes
that the world has undergone over the past couple of years
have also drastically transformed the dynamics of the work environment
and the way we do our business. The well-being of employees has become
a fundamental part of this equation as the pandemic took its toll on our
The COVID-19 epidemic introduced a slew of new hurdles, particularly
for corporate attempting to reopen, with managers and staff going
under massive pressure to bring their business back to normal as quickly
as possible. Most companies swiftly adapted to the new world’s needs
by implementing new standards and improved methods to provide for a
safe, steady return. These measures guided us through the critical phases
of rebuilding our business in the aftermath of the COVID-19 outbreak.
We ensured that our facilities are totally clean and disinfected and that we
have a strategy in place to keep the business safe, established a support
network for our staff when they return to work, and adjust to the new
realities and emotional challenges brought by the COVID-19 outbreak.
Also tried to create a safe work atmosphere approach that protects employees
and customers from the risks associated with COVID-19, such as
exposure and transmission.
These latest measures have come to life to address the new challenges
and realities we are forced to adapt to. Yet, the well-being of the employees
has always been at the heart of our operations as we strive to apply the best
practices in the work environment and human asset management through
the already existing programs to ensure the well-being of the employees.
Being an employee-oriented company has been an essential part of our
journey. We invested in the human asset, as we understood that it is the
driving force of our operations and the future of the work environment.
We have done extensive research and studies on the effects of employee
well-being programs on staff health and wellbeing across various businesses
worldwide. Our Well-being programs are set to help us achieve
better engagement and productivity from our employees as studies show
that employees who are satisfied are 12 percent more likely to be productive
and ninety-five percent of employees who claim to be highly engaged
believe that their bosses should listen to their ideas and take their comments
Employees’ mental well-being also means less absenteeism and turnover
as several studies suggest that a well-planned employee well-being
program reduces absenteeism rates for 78 percent of firms. A healthy work
atmosphere, in turn, stimulates employees and keeps them with your organization
for a longer period. Employees are more likely to burn out in
the absence of such programs, which cost businesses between $125 and
$190 billion each year.
Meanwhile, we believe that these well-being programs will support us
in creating Staff Built on Resilience as it serves as a guiding light for
employees who are dealing with stress at work or in their personal lives.
Finally, these programs will have a positive impact on Employer Branding
by improving workplace culture and acquiring new employees who will
flourish in your company’s environment. At the same time, employees
who are happy with their positions are more likely to recommend your
firm to their peers, decreasing your recruitment costs and ensuring a loyal
For this purpose, we introduced Danone’s corporate health and wellness
programs to assess the effects that the organizational climate and job
type can have on employees’ health and create initiatives or campaigns
targeted at making healthy choices simpler for the workforce.
Our team is a family that grows and works together, and we realize that
they are an important part of our success story. For this purpose, Danone
has been hosting recognition events (Golden Danoners) six times a year to
acknowledge employees’ exceptional talents and devotion in their sector.
We strive to empower our staff and work together with our partners. We
have entrusted the building of new futures to our more than 100,000 employees
by allowing each of them to co-own our agenda and our goals on
a global and local scale. The company continues to pioneer new methods
to promote inclusive growth for all stakeholders in our food chain, especially
the most vulnerable. Furthermore, we are collaborating with our
partners to support the food revolution by co-creating long-term solutions
and transforming the way food is grown, produced, promoted, distributed,
sold, and consumed.
As a foundational act to make our 2030 Goals a reality, we created
an innovative governance model called “One Person, One Voice, One
Share” that puts Danone’s 100,000 employees at the center of defining
the company’s future. In addition to out-of-work benefits such as corporate
discounts, all staff is eligible for premium offers and discounts in
a variety of industries, including gyms, restaurants, services, and more,
including nurseries. We also provide ergonomically comfortable seats to
improve their posture, vital stationery to streamline their workflow, docking
stations for efficiency, large screens to protect their vision, and a baby/
lactation room for women on maternity leave who require more than the
At Danone, we have also introduced non-physical features such as
regular breaks, company support, educational sessions, and nutritional
advice, as well as an HR call program established during COVID to ensure
employees are stable with new work schemes, a dynamic working
environment, doctor support for all employees to check on their health,
and any other type of support or guidance that they may require.
Employees’ well-being has proven to be the linchpin of all business
operations. In order for corporate to continue to thrive, it is time for businesses
to step up their game, bring to life real and tangible programs, and
truly invest in its calibers in an effort to support businesses thrive on one
hand and to curb the impact of the pandemic on employees’ mental health
and wellbeing. The corporate need to forge their ways with an employee’sdriven
mindset, which, without a doubt, will positively reflect on the businesses.
et Guide | Art
Amal Nasr takes inspiration from ancient spirits in her quest to explore
mankind’s obsession with discovering and exploring new horizons.
Artwork courtesy Safarkhan Art Gallery
Inspired by spirits and the innate formulation of beings, contemporary
artist Amal Nasr brings her creations for the first
time to Safarkhan Art Gallery. “I contemplated the vocabulary
of the ancient arts until my memory was saturated with them,”
recalls Nasr, who then let her imagination run free to produce her
latest collection, New Horizons.
18 FEBRUARY-MARCH 2022
Guide | Art et
“I collected these spirits in a unifying theatrical performance
that contains the vocabulary of primitive and ancient
civilizations from various sources that come together forming
a new horizon,” explains Nasr. In the works, Lascaux
cave fishermen converse with indigenous Australian figures,
Maya and Aztec sculptures converse with Jordan’s twoheaded
Ain Ghazal statues, Greek Aphrodite contends with
Assyrian Ishtar and Venus of Willendorf, pre-dynastic boats
still capable of transporting us to new lands, ivory Greek
statues conversing with Naqada brides of ancient Egyptian
and Syrian women, and the Alexandrian women of Tanagra.
The nymphs from the Odessa epic warning the ships, the
gazing eyes of Coptic Fayum portraits, and the ancient zodiac
vocabulary all draw us to the maps of time.
“I am always searching for new horizons amongst the
messages of our ancestors, spirits alive inside us that we can
gain new sparks of life from, knowing that preserving the
pureness of our souls is what preserves the secret of life,”
et Guide | Art
20 FEBRUARY-MARCH 2022
Guide | Art et
Nasr’s art combines unique cultural markers and symbols
in a compositional style that balances between abstract, figurative
and expressionist modes. ”There is a constant quest
to restore the joy of discovery, the pleasure of the first experience,
and the passion of moving to another, more astonishing
and attractive horizon,” Nasr explains. ”It is what
keeps our hearts alive instead of being slowly killed off by
the monotony of habit. So was my moving to a sprawling
dream, and I found it in my new painting experience. It is
inspired by the world of primitive art and ancient civilizations
which have always fascinated me and which I found
my soul drawn to.
Nasr is convinced the common denominator between
arts and ancient civilizations is the unity of the human
spirit and its perplexity in confronting the world with its
unknown forces and unjustified phenomena. “Humanity’s
initial instinct is to create a visual expression of the unknown,
from a time when everything around man was new,
enjoying the beauty of discovering and interpreting the initial
step in everything. Each morning brings a new discovery
that is in direct harmony with nature and as man faced
these new unknowns, drawing was his first language. Even
older than the practice of speaking and writing, drawing is
perhaps the most primitive instinct. For how to confront
the unknown, other than by embodying it, confronting it,
and surpassing it?
“Man found that he had something to narrate and that
his experiences that began to accumulate gave him the ability
to make events and stories and mix between imagination
and reality, because his mind was taking him to horizons
beyond his limited spatial spot. He does not place the imaginary
difference, which we have invented in our contemporary
life, between him and the creatures. He depicts his new
creatures that mix between humans, reptiles, birds, fish and
animals; he may choose from each of them the part that is
capable of escaping and confronting. He also does not place
a barrier between the living and the dead, for the ancestral
spirits are still present, he reproduces them, embodies them,
and is empowered by them. He makes totems and taboos,
and reveres magicians, priests, and everything he believes
has the ability to penetrate the unknown.”
—Courtesy Safarkhan Art Gallery
Launches the New CLS
A sportier look and updated tech for the new CLS
Mercedes-Benz officially presents the new CLS
350 in Egypt. Now the CLS shows off an even
sportier look. The front end in particular, with
the new radiator grille and bumpers, expresses
the dynamism of this four-door coupé even more strongly.
At the same time, the interior has been upgraded with new
trim combinations as well as a new-generation steering wheel
and touch operated MBUX with extended functionalities. As
a coupé, the CLS belongs to the category of dream cars at
Mercedes-Benz, especially with its AMG line design details
flaunting sportiness, elegance and sophistication all in one
Exterior design: Sportier & sharper than ever
The new CLS comes with an updated sharpened design.
Fitted with the AMG Line Exterior and Night package, it signals
sportiness even more clearly. AMG styling components
include the sporty front and rear bumpers, a wider wheel arch
for the AMG 19 Inch wheels and a spoiler lip on the boot lid.
The CLS also comes with a new radiator grille, featuring the
Mercedes-Benz star pattern. The new paint color for the CLS
is the head turning spectral blue metallic.
Interior design: As luxurious as it is sporty
In addition to the more distinctive exterior, the interior has
also been enhanced with new trim finishes where the center
console comes in grey open-pore ash wood. As part of the
update, the CLS receives new tech, including the Touch operated
MBUX with extended functionalities, a redesigned
multifunction steering wheel in nappa leather, and Wireless
charging for mobile devices. Additionally, the car features the
exceptional Burmester® surround sound system.
Powertrain: powerful efficient performance
In the CLS 350, a high-performance 2.0-litre engine ensures
strong performance. With an output of 299 hp and a maximum
torque of 400 Nm, coupled with the efficient 9GTRONIC
automatic transmission, the car can effortlessly reach 0 -100
km/h in just 6.1 Seconds up to a top speed of 250km/h.
Intelligent Drive and safety features
The CLS includes an array of driver assistance and safety
features such as the ATTENTION ASSIST, Blind Spot Assist,
Active Parking Assist with PARKTRONIC and a 360°camera,
Active Braking Assist. Optimal vision for the driver is also
guaranteed thanks to the LED High performance headlights.
Two design initiatives bring together Egyptian creatives
to tell their stories to the world
Contrary to what many may
believe, design is not all about
fashion or decor. This new platform
aims to redefine the design
concept in Egypt by presenting a
common ground between designers
and filmmakers, enlisting
Egyptian creatives to come together
to tell their stories.
By Hanan Fayed
After a two-year hiatus due to Covid-19, the second
edition of Film My Design (FMD), the first festival
of its kind in Egypt and MENA, kicked off
in January, presenting an opportunity for designers,
architects and filmmakers in the region to collaborate,
inspire, receive training, and even win prizes. Most importantly,
it is an opportunity for them to be seen by the public.
Behind the event are Farah el-Rafei and Israa Mahmoud
Ibrahim. Resident in the UAE, both had the opportunity
to attend major design events such as Milano Design Film
Festival, Art Dubai, and the Venice Biennale. Realizing that
few Egyptians participated in these festivals and that few
Egyptian expats knew of the buzzing and rich design and
filmmaking scenes in their homeland, the pair decided to
launch a design festival to present a common ground between
designers and filmmakers in Egypt.
“We are raising awareness of what design is through film,
so we talk about the stages of the design. For someone who
has no background in design or architecture to watch an
actual movie, not just a documentary . . . we can tell the story
through different genres, feature films, short or long, animation,
or visual art films,” said Rafei, co-founder of FMD,
adding that they are targeting “everyone, not just the profes-
sionals. We want to tell the story of a design in a different
medium, which is film.”
The end product for an architect, for example, may be impressive
to people, but the process is definitely as valued to
the architect as the building, showcasing that process in a
film would mean a lot to the community and would allow
those interested to further appreciate the work. The same
applies to filmmakers. Their only chance does not have to be
in a drama or a movie or a TV show. The more the festivals
and competitions inviting for their creative work, the better.
This year, the U.S. Embassy facilitated the participation of
Kyle Bergman, the founder of New York-based Architecture
and Design Film Festival, who contributed with films, talks
and workshops. During the launch of FMD, he said not a
single Egyptian film had applied to be selected for Architecture
and Design Film Festival, adding that he hopes FMD
will entrench the idea among Egyptian creatives so more
Egyptian films are seen at international design festivals.
“We celebrate this partnership that will unfold inspiring
films and conversations from the U.S. to Egypt. . . . Humans
are really so much more similar than they are different, so
much more connected and so much more the same,” Bergman
said during the launch.
26 FEBRUARY-MARCH 2022
The design story
In Egypt, design is perhaps known among the general
public as a term used in certain fields such as fashion, décor
and graphics. In fact it is a broad concept that applies to
everything in life, and everything can be designed and redesigned.
In the 1970s, a designer named Victor Papanek argued
that design is not about creating objects but bringing together
lots of people who are involved in a situation to understand
the complexity, according to U.S. design professors
John Bruce. Papanek wrote the book Design for the
Real World, which was translated into some 24 languages
and helped pave the way for design to be accepted as an approach.
But the idea started to take shape and form in the 1990s,
and later in early in the 2000s, terms like “design thinking”
started to get known.
That is how one designer may design a city, a building,
an event, or a business project without being an engineer, a
planner, or a holder of an MBA as long as he has the right
team and is able to consider everything related to the product
and how all factors impact each other.
Meet the founders of Film My Design
Rafei studied design management in the American University
of Sharjah and worked with Art Dubai, one of the
biggest art festivals worldwide, and now works as senior exhibition
coordinator at the UAE pavilion at the Venice Biennial.
Ibrahim has a master’s degree in design from Italy and
worked at Milano Design Film Festival. Their connections
have greatly benefitted Egypt’s FMD; several universities in
Egypt and beyond want to integrate design and filmmaking
in their curriculums and have contacted FMD to show
the films. Other entities have said they want to see Egyptian
films on certain subjects while others have asked for general
design films, according to the founders.
Guests have also been excited when contacted by FMD to
contribute to an Egyptian festival, such as Wayne Thomas,
a production designer from the U.S. who did production
designs of Oscar-winning movies Cinderella Man, Beautiful
Mind, and Hidden Figures. From Egypt, Amr Aransa, the
furniture design manager at Pinocchio, and Karim Shaaban,
a director and co-creator, also delivered workshops to mentor
Ibrahim recalled that in 2016, Dubai Design Week ex-
tended the time for the Egyptian pavilion, which was titled
“Cairo Now: City Incomplete,” an entire week in recognition
of the tremendous amount of talent it exhibited. That
is when the idea hit, but the two women were disappointed
that there was not enough information about Egyptian designers
on the internet, and no platform for them despite
the amount and number of talents in the country. To found
FMD, they had to follow word of mouth, meet designers in
person, and use their network of connections to find the relevant
Rafei and Ibrahim made their own film in 2017 to explain
their idea and how filmmaking and design meet to show history
and a human story. They partnered with Milano Design
Film Festival in 2019 to further illustrate the point of design
Several programs and activities are offered by FMD, including
Emerging Local Talents, a program for young filmmakers
and designers, which alone resulted in four films.
Other FMD programs include Egyptian Design Stories,
and Design at Trans Borders, which invited Architecture and
Design Film Festival from the U.S. In addition to workshops
and panel discussions, FMD also takes Egyptian films to be
shown at international festivals and movie theaters.
“We were able to achieve the goal of the festival through
films about design, workshops, conversations about innovation
in a range of design fields, such as architecture, furniture,
and crafts,” Ibrahim said during her opening speech.
28 FEBRUARY-MARCH 2022
How do design film festivals thrive?
To anticipate the future of FMD, Egypt Today asked
Bergman how the Architecture and Design Film
Festival, which he founded in 2009, kept going.
Today, more than 350 films go through the selection
process of the festival.
“I didn’t realize it was going to grow into
something, but it did. There’s a great appetite
for people out there, so not just design professionals,”
Bergman said, highlighting that a
design film needs to have both a human and a
design story to appeal to everybody.
“Film My design is a very positive opportunity
for both local designers and international
designers. It’s inspiring as someone who’s been
doing this a long time to see new films of young
people who just started, often young creative designers
and so much good energy out there,” he
Bergman highlighted the “democratization of filmmaking,”
where one could make a film using an iPhone,
more design film festivals are founded in different parts of
the world, and documentaries are becoming more popular.
“We want to
tell the story
of a design
“The festival will explore the relationship between cities
and spaces and the people who live in them. It will also delve
into sustainability and climate change and will encourage
audiences to reimagine the use of public and private spaces
and cultural heritage sites,” U.S. Ambassador Jonathan R.
Cohen said during the opening ceremony. “We also want to
showcase the inspiring accomplishments of women’s ideas
in architecture, planning and landscape architecture from
Egypt and from around the world to underscore the dividends
that come from investment in equality, diversity and
inclusivity,” Cohen added.
The founders thanked the embassy for its contribution,
which is the biggest this year with eight films from the U.S.
as well as the participation of Bergman.
Nine films took part in the first edition, four of which
were Italian as the biggest partner was Milano Design Film
Festival. More than 30 films were in the 2022 edition, 14 of
them Egyptian and the rest international, proving the huge
niche the festival is filling in the Egyptian creative scene.
Further, the British council, the Italian Cultural Institute,
the Japan Foundation, the Austrian Cultural Forum had
speakers in FMD 2022.
It is not the first time the U.S. Embassy has facilitated
workshops in Egypt delivered by U.S. design experts. In
November 2018, Parsons School of Design professors John
Bruce and Mark Randall delivered a five-day workshop to
15 participants of different backgrounds and professions
at one table, helping each other with varied projects, most
notably empowering women, children and youth, education,
mobility, and using art to engage people in public space.
Architecture in Egypt
The collaboration of architects and filmmakers in Egypt
can be astounding, given the various authentic types of architecture
in the country, beginning from ancient Egyptian,
Roman, Coptic, Islamic, and ending with European and
modern. Today, Egyptian urban expansion is as big as ever,
and so the timing of FMD is great.
“People are interested in design, especially a country like
Egypt where design is so important. It’s in your history and
your DNA. I mean, you have the most iconic buildings in
the world from a design perspective,” Bergman said, urging
Egyptian filmmakers to submit their work to Architecture
and Design Film Festival, which accepts films with a length
beginning from one minute.
He added films about the New Capital would be interesting,
the pros and cons of that, and how and the speed at
which older neighborhoods change. “I think a strong city allows
both for the historical stuff and the modern stuff to be
brought in,” he noted in an answer to Egypt Today’s question
on architectural styles as Egypt embarks on a planned
urban expansion all over the country.
He emphasized that the “international style” that is created
to be placed anywhere in the world is not a solution
30 FEBRUARY-MARCH 2022
because it does not consider the history. “I believe you
have to know where you’re doing it and be respectful and
mindful of the location. . . . It doesn’t look at the environment.
It doesn’t look at the culture,” Bergman
noted. “That doesn’t mean you can’t do
modern buildings.If you look at Italy, I think
Italy does this very, very well. They have old
ancient cities and sometimes they bring in
modern buildings and maybe the material
is different, but the scale is appropriate,” he
As design festivals solicit Egyptian films on
architecture, storytelling is the Egyptian creatives’
most powerful tool, according to Bergman,
because it incorporates the emotional aspect.
“Storytelling is really one of the best ways
to talk about architecture. As an architect, you’re
a storyteller. As a filmmaker, you’re a storyteller.
We all tell stories all the time. You tell stories by the
clothing you picked, by how you present yourself in
the world, by the color of the walls, the height of the
lights. Those are all storytelling.”
The ATX-EGY program works to
build cultural bridges between
Egypt and the US.
By Angy Essam
32 FEBRUARY-MARCH 2022
The U.S. Embassy in Cairo is sponsoring the second
iteration of its ATX-EGY program to leverage
the strengths in Egypt’s and Austin, Texas’
design sectors and build cultural bridges between
the United States and Egypt.
Eleven Egyptian fashion entrepreneurs recently participated
in a training bootcamp in Texas at the Austin Community
College Fashion Incubator, and attended Austin
Fashion Week. They also showcased their products in a
“pop-up shop” that was sponsored in part by US clothing
retail giant Macy’s.
The Egyptian entrepreneurs’ trip to the United States
and their interaction with the fashion world of Austin built
on their participation in a 16-week training on fashion
management and entrepreneurship, delivered virtually in
partnership with the Austin Community College Fashion
These activities have created strong connections between
U.S. and Egyptian fashion professionals and are helping
them expand their design horizons and marketing savvy to
boost their businesses.
The final phase of ATX-EGY II will come this May, when
Austin-based designers will visit Egypt to further solidify relationships,
build new connections, and experience the rich
Egyptian fashion and cultural scene.
The U.S. Embassy in Cairo is conducting this program in
partnership with the City of Austin Economic Development
Department, Austin Community College, and Ghada El
Tanawy, founder and CEO of Egypt’s online fashion rental
platform La Reina.
“This is the second round of ATX-EGY, which connects
fashion experts and creative designers from the US and
Egypt” recounted Chargé d’Affaires of the US Embassy in
Cairo Nicole Champagne to Egypt Today, noting that the
US always supports stakeholders in Egypt’s creative economy,
describing it as “a space with huge potential.
She elaborated that the US Embassy has a vast history
when it comes to supporting the promising entrepreneur-
ship sector, small businesses and startups in Egypt. “We have
made loans to almost 5 million small projects, strengthening
businesses through mentorship, incubators and accelerators,”
Egypt Today met with the Egyptian fashion designers
who narrated what they actually learned from this unique
experience. Founder of Nine and Beyond brand Sara Toulan,
who was inspired to make comfy and stylish outfits
when she was pregnant, began by saying that the program
was well executed. She saw how the Egyptian market lacked
comfortable outfits, and, “My goal was to help women feel
good about themselves and support them during pregnancy
with uplifting designs that they can still use and wear after
giving birth, thus providing an element of sustainability,”
Nine and Beyond’s latest collection caters to women’s
needs for comfortable wear that adapts to changes in lifestyle
like the country’s lockdown due to the pandemic. The
collection is pregnancy friendly and nursing friendly and is
made of soft and stretchy fabrics.
“Our participation in the program was very fruitful because
of the helpfulness of all stakeholders in Austin,” Toulan
said, describing the city as extremely welcoming, young
Egyptian fashion entrepreneur and owner of Camicie
Maha el Azm added that the main aim of the program was
to visit Texas and participate in the fashion week. “The
highlight of the program was to know each other more as
fashion designers, sharing interests and experiences,” El
Azm recounted. “The program has dual benefits: one was
educational which was attained through workshops, and
the second was to enhance our capabilities and broaden our
perspective on the ground in Austin,” she said.
Established in 2015, Camicie is an Egyptian ready-to-wear
34 FEBRUARY-MARCH 2022
label merging contemporary and classic worlds together.
Brand owner El Azm added that Camicie is committed to
enhancing women’s femininity in the Middle East, by supporting
them to feel comfortable in their own skin, figuratively
Camicie offers quality ready-to-wear apparel that suits
all women leading a modest lifestyle, using designs that are
original and fabrics that are locally sourced. “Participating
in the ATX-EGY program helped to develop our mindsets
and how we manage and enhance our startups,” El Azm added,
explaining that cultural exchange programs like ATX-
EGY are very crucial because Egyptian fashion designers are
working now to revive the fashion scene in Egypt, which
was historically always present, and now is starting to boom.
Ghada El-Tanawy explained that although the Egyptian
fashion designers displayed different products, the designs
on the catwalk all looked relevant despite pulling off diverse
looks. She is confident that the ATX-EGY II program will
help to support Egypt’s thriving creative economy, promote
economic growth and generate jobs in Egypt.
Egyptian fashion designer Areej, founder of AJ design,
agreed the items on display were very diverse. “Egyptian
fashion entrepreneurs create pieces for those who want
to stand out, but literally everyone stood out, showcasing
leather products, bridal wear, Nubian outfits, maternity
wear. We saw how the US market responded to our fashion
products and we have learned a lot from this program,”
Sara Fouda from South Studio is confident the program
will help designers decide on the way forward, now that they
all know where they stand and how they can compete. “The
US attendees greatly admired the diversity of our Egyptian
products. I myself produce progressive designs and now I
know that I can go beyond local production,” said the owner
of the Boho chic label.
“We have always been obsessed with the idea of finding
special pieces when it comes to picking clothes, special pieces
that are not worn by many, that you just see once or twice
yet they instantly catch the eye. And over the years, we have
found ourselves chasing after pieces that define comfort and
‘tribal’ at the same time. I guess at some point we thought
that we would rather make our own special pieces than look
for them, and that’s when we started the journey of finding
both the perfect design and the fabrics that will compliment
it,” Fouda recounted of her own experience launching her
Hend Akid, founder of Orkadi, agreed people are still fascinated
by the designs that carry aspects of history or culture,
and it also appeals to younger generations. Her own
brand is inspired by Nubian culture, and she is confident
that the concept is still catchy and interesting provided that
the right combination is made, so that the products are
trendy and stylish while adding the edge of an idea or a story
from history or culture. “Our inspiration comes from the
south of Egypt, or Nuba, where we are trying to revive our
heritage and culture in a very artistic and fashionable way,
keeping with you a piece of art,” Akid explained. During the
program Orkadi cooperated with Austin designer League
of Rebels to produce a limited edition of products by both
brands that will be exhibited in July.
The Egyptian designers said that they noticed the American
customer preferred practicality and easy-to-wear outfits,
looking for different and unique outfits while maintaining
practicality and functionality.
Sustainability is another feature customers are now looking
for. “In my collection, I used small upcycled items made
from scraps and leftovers. These items were so costly, that
is why customers must bear in mind that these items are
unique and not easy to make, so a price difference is thus
justified. So, a certain mindset is still needed,” El Azm said.
The fashion designers interviewed for this piece all considered
the ATX program a turning point in their professional
careers because it gave them the chance to introduce
their products in US markets. The program also helped the
entrepreneurs to get feedback from American consumers
and manufacturers, and to gain vast experience from dealing
with internationally acclaimed fashion designers.
Looking ahead, the fashion entrepreneurs agreed that the
expansion is one of their main goals in addition to displaying
their products online via e-commerce platforms.
36 FEBRUARY-MARCH 2022
Innovation Powered by
Since the inception of the tobacco industry in the 1880s,
the fundamentals of its main product have barely
changed; innovation is not necessarily a word associated
to this industry. Surprisingly, this has changed in
recent years. Backed by science, technology and innovation the
tobacco industry is undergoing one of the biggest transformations
of the century looking to replace the product that has made
it so widely successful.
Science has a long history of improving public health to
reduce the potential risks associated with different activities.
The examples are innumerable including the invention of the
refrigerator to preserve food, or the incorporation of airbags in
vehicles to avoid deaths from car accidents. So why not extend
this same principle of reducing harm and risk, to reduce the risk
of illnesses related to cigarette smoking - as a complement to
avoiding initiation and supporting cessation?
Smoking is indisputably harmful to one’s health. Though
this is widely known, it is not always clear why. Public health
experts agree that it is the burning or combustion process, that
occurs when a cigarette is lit, that generates smoke and releases
the chemicals recognized as the main cause of smoking related
diseases. Nicotine, on the other hand, although addictive and
not risk-free, is not the origin of the pathologies.
If the harm reduction principle is applied to smoking, it
means eliminating the burning process, and therefore addressing
the root cause of smoking related diseases. Science and
technology have led to the development of new smoke-free
products that reduce these harmful chemicals by an average of
95%, compared to cigarette smoke. These smoke free products
heat a tobacco unit or a nicotine containing e-liquid, which in
turn releases aerosol containing nicotine and flavors. There is
no fire, no smoke and no ash in smoke free products, and the
aerosol produced does not affect air quality therefore eliminating
second hand smoking.
Although the best option is to quit smoking or better yet,
never start, the industry has now developed better options for
adult smokers who would otherwise continue to smoke. Even
though the vision of the industry is ambitious – replacing cigarettes
with less harmful alternatives – it is the right thing to do.
The best contribution the tobacco industry can make to the
future is to address the harm associated with its product, and
they are taking the right steps in that direction. Backed by science
and technology, with a strong commitment to transparency
and open dialogue, and with the right support from policy makers,
they believe they can accelerate this transformation in the
benefit of public health.
This article is brought to you by Philip Morris Misr
is in the Air
Your guide to all things Valentine’s: from exclusive
venues for romantic dinners and luxury spa destinations
to decadent chocolate recipes
A Time for
40 FEBRUARY-MARCH 2022
In the mood for love? Check out these six
exclusive venues for the perfect five-star meal.
a Memorable Love
Story and Celebrate
Valentine’s Day at
Fairmont Nile City
Romance at Fairmont Nile City invites couples to celebrate Valentine’s
Day in the most glamorous hotel in Cairo.
Many would love to live an epic love story combined with a relaxed
pace for an unforgettable time spent together—Dining Valentine’s
sensation in our grandest Ginkgo, L’Uliveto, and Saigon restaurants
for an à la carte menu is Valentine’s best choice. A romantic DJ and
a live band night will ensure the loftiest sensation.
Refreshing, serene scents, and dimmed lightings are at your
service because what is better than spending a day at the Spa.
Willow Stream Spa offers an adventurous twist on Valentine’s
Day with a strikingly decorated room and a soft glow lighting
your way to refresh your foremost relationship. You can feel
relaxed and rejuvenated for a whole thirty-minute massage
by choosing between your favorite Cinnamon Scrub/
Chocolate Wrap/ Chocolate Bath. Please don’t leave
without surprising your partner with a complimentary
gift from us.
In our most magnificent signature rooms,
make this Valentine’s Day so memorable by
staying overnight with a romantic breakfast
and free parking. You can spice it
up with outstanding room decorations
and a 20% discount on
any Spa treatment.
42 FEBRUARY-MARCH 2022
Escape to a Romantic
by the Shores of
at Four Seasons
at San Stefano
The beautiful Mediterranean city of Alexandria never failed
its lovers who came seeking a romantic getaway. Egyptian movies
to Royal affairs were living witnesses to what this cosmopolitan
city was all about when it comes to love and romance
Nowadays, one can still get charmed by its magic at Four Seasons
Hotel Alexandria at San Stefano. The team came together
to prepare a “Cupid in Love” wonderland to invite couples to
rejoice, reconnect with their sweethearts and recall the true essence
of adoration with appetising menus, scrumptious desserts
and calming spa experiences.
From the moment the couple steps into the Hotel, the “Love
Angels” will be flowing around with devotions to make their
stay an exquisite one. The Love Angel will be taking care of
preparations, dining or spa reservations or even gift purchases
for the couple. Once in the room, multi-coloured decorations
with flowers, candles and heart-shaped pastries invite the couple
to start their journey to take great pleasure on this occasion.
At the Lobby Lounge, tea time will reveal a new connection
when Mars and Venus collide with delectable sweet and savoury
bites. For a vibrant encounter, exotic cocktails and fine
Italian aperitivo at Le Bar will be the targeted pleasure. For “love
at first bite,” chocolate will say it best at Fresca, with strawberries
dipped in chocolate fondue as the sweet love treat that will
bring both hearts closer.
“Valentine’s o’clock” at the Spa is time to chill out and relax.
Islam Mahmoud and the Spa Team of experts will enchant couples
with an Endless Love experience, a 90-minute journey of
pampering in the Valentine Spa Suite with heart-shaped flower
petals, candles and bubbly cheers coupled with strawberries and
chocolate. The couple will then surrender to a calming massage
of their choice and end this sentimental endeavour with a sea
salt bath and relaxing melodies playing in the background.
Last but not least, Chef Wael Essam and the culinary team
took the best ingredients and reveal the best recipes to make
a fairy tale Valentine’s dinner around the third floor in three
iconic Mediterranean restaurants. At Kala, Stefano’s or Byblos,
couples will fall in love over and over again with an agreeable
“Taste of Love” delivering an array of alluring flavours to burst
the deepest emotions right from the start.
Four Seasons Hotel Alexandria at San Stefano Love Potions
Throughout February 2022:
• Mars and Venus Tea Time at Lobby Lounge: EGP 390 for
•Cocktails and antipasti at Le Bar: EGP 480 for two
•Chocolate fondue at Fresca: EGP 300 for two
•Endless Love at Spa: 90-minute at EGP 2600 for two
•Romantic dinner at Byblos upon reservation
On February 14, 2022:
•Kala: five-course seafood set-menu, EGP 1400; live band international
•Stefano’s: five-course Italian set-menu, EGP 990
•Byblos: four course Syrian set-menu, EGP 965
•Shisha Lounge: live stations dinner at EGP 860
To plan a romantic escape, call 035818222 or e-mail email@example.com
Celebrate the Valentine’s
Eve with us At Hilton Cairo
14th of February is known as a day of love, affection and
romance, to feel the love, Hilton Cairo Zamalek will be the
perfect choice to reminisce your love vows with your partner
over a romantic atmosphere and excellent delicacies with a
remarkable Valentine’s Day candlelight dinner that offers
you 4- courses menu with a special gift for the attendees
while enjoying live entertainment at The Time lounge overlooking
the magnificent view of the Nile.
-Dinner price EGP1400. Per couple including service
charge and taxes.
Also ask for Hilton Cairo Zamalek romance room package
Deluxe room overlooking the Nile for only EGP1600 per
double including breakfast open buffet, complimentary relaxation
massage for 25 minutes, choosing free pizza or pasta
dish and late check-out subject to the hotel availability.
*For room reservations, please call: +0227370055
*For dinner reservations, please call: 01001604031
44 FEBRUARY-MARCH 2022
Celebrate Valentine’s Day @
Express your affection this Valentine’s Day and dine with
your sweetheart at Ramses Hilton.
Enjoy a special dinner in “OPIA “Lounge & Bar at the 36
floor with a stunning view of Cairo and the Nile River, while
listing to your favorite love songs and share the beautiful
moment together in a romantic atmosphere. Or savor a special
candle light dinner at our “Namaste” Indian restaurant.
Take the time to reconnect and express your love and book
a room at our Valentine’s Day romantic room package and
enjoy the lavish Valentine breakfast with VIP amenities.
Valentine’s Day can be celebrated in many different ways, a small
gesture, romantic dinner or a day full of surprises. Whatever your
wish for, Sheraton Cairo will make sure you and your loved one will
have a memorable romantic day.
Who said romantic food is only for dinner? If you are a morning
person or would like to enjoy a full romantic day, Rawi Restaurant
is offering a Strawberry breakfast with a breathtaking view overlooking
the Nile. Breakfast price is EGP 350 all-inclusive per
If you are looking for a special romantic dinner, Giannini’s
New York Italian restaurant is the perfect place for you.
Starting with the romantic vibes and through the amazing
five course set menu prepared with passion to enjoy
a full romantic experience with price of EGP 1500
After this exciting lovely day, Sheraton Cairo
thought about your comfort too, as you can
enjoy the special room rate with your loved
one with only EGP 1950.
At Sheraton Cairo hotel, you
are guaranteed a Happy Valentine’s
46 FEBRUARY-MARCH 2022
Escape To Romance at
Sonesta Hotel, Tower &
Casino – Cairo!
Surprise your love with a romantic breakfast
in bed and a relaxing massage when you
book our special Valentine’s package for
only LE 1,700 per couple per night with exceptional
late checkout till 5 PM.
To perfectly complete the night; book your
charming candlelit dinner at “La Gondola”
Italian restaurant and enjoy a premium selection
of mouthwatering Italian delicacies.
Sushi lovers always have special kind of
valentine’s, astonish your Sushi partner with
an exceptional Sushi date at “Sushi Ya” Japanese
For reservations or more information,
please call 02.2264.1111 ext. 301-302
Why “relationship goals” may actually end up wrecking your relationship.
By Rana Hamdy
With all the ‘Relationship Goals’ and ‘Couple
Goals’ Instagram photos, it makes perfect
sense why many people are not satisfied with
their relationships. But, if you think this is
what relationships look like the entire time, sorry to burst
your bubble, it’s not. Apart from the fundamentals of all relationships
such as respect, trust, understanding, and care,
‘relationship goals’ is such a flawed concept simply because
a fixated set of goals cannot work with all relationships
alike. Some might choose to spend a very lavish Valentine’s
celebration while others can find ultimate happiness in a
simple candlelit dinner at home. Whether your team A or
team B there are no guidelines, it is a matter of preferences.
‘Relationship Goals’ have
made us grow unhappy with
what we have
You might be in a very healthy relationship
which you’ve become frustrated with just because
it doesn’t look as extravagant as those you
find on social media. The fact that you don’t
exchange expensive gifts or don’t expend your
summers on a yacht in the Caribbean doesn’t
make what you have is less valuable.
48 FEBRUARY-MARCH 2022
‘‘Relationship Goals’ have
made us far from being
Did you ever come across a couple posting
about their fights over house chores or
financials? No. You don’t get to see the daily
struggles or the drama. It is not always as exotic
as it looks, what’s posted for the public is usually
the furthest from the reality they’re living.
‘Relationship Goals’ taught
us to make constant comparisons
Focusing on what others have and dedicating
too much attention to how others have it differently
than you takes your attention away from
your relationship and directs it towards others.
When you make a habit of constantly comparing
what you have with the rest, sooner or later
you’ll sabotage your love and become less grateful
for what you have.
‘Relationship Goals’ have
made us less appreciative of
the little things
Small gestures have become less noticeable
and appreciated because what we mostly see
now are posh things and extravagant proposals.
In this day and age, love is measured based
on materialistic things rather than those simple
little acts that show real love.
Everyone has it their own way, and that
makes neither you nor them wrong or right.
Focus on what you have, make the ‘Relationship
Goals’ ones that you set for yourself, not
goals based on what you see around. Yes, it is
part of human nature wanting to be better or
have it better, but it’s not always greener on the
to Enjoy a
50 FEBRUARY-MARCH 2022
Nothing screams indulgence like a relaxing pampering at an exclusive spa.
This season, whether it’s to celebrate your better half or as a tribute to
your mom, these spa offers will be a perfect gift.
By Rana Hamdy
We all need some quality pampering time and a welldeserved
break away from busy schedules, endless
errands, and the fast-paced day-to-day life. What
would be a better way to soothe your mind and
soul other than a day spent at a luxurious spa? There’s no doubt
spending some time at the spa can help us relax and unwind,
leaving all our troubles behind while relishing a good massage or
other treatments. We are bringing you a roundup of the most
luxurious spas for Cairenes to escape the hustle and bustle of the
city into an escape of tranquility.
Find your escape into wellness
and bliss at Devarana spa where
an atmosphere of relaxation and
healing will soothe your mind,
body, and soul. Devarana Spa
relies on ancient Thai health and
beauty practices upgraded with
Resense Spa at
The award-winning luxury spa focuses on more beyond
spa services providing a holistic experience. The first European
spa in Egypt includes separate male and female wellness
areas, eight treatment rooms, separate saunas, a steam room,
and an indoor pool.
at The St.
An exquisite experience
bringing you the
finest of Eastern and
Iridium Spa spans
across two floors and
interior design. It
comprises 8 luxury
hydrotherapy and singular
spa facilities in
addition to an indoor
pool and fitness center.
52 FEBRUARY-MARCH 2022
Saray Spa at
Hotel & Omar
Indulge in an Arabian
ambiance at the lavish
Saray Spa. Unwind and
rejuvenate with a variety
of services such as Moroccan
herbal massage, and a lot
more. The spa features
rooms boasting opulent
interiors for you to experience
luxury in every
Heavenly Spa at
The Westin Cairo
Golf Resort & Spa,
Revive and rejuvenate your wellbeing at this heavenly escape that
is bound to awaken your senses. Heavenly Spa at The Westin Cairo
Golf Resort & Spa, Katameya Dunes is not only about luxurious and
professional treatments, the whole spa concept is built on a wellness
philosophy that encourages feeling well and being refreshed which is
a concept reflected in the spa’s menu from treatments, to the healthy
superfood by the indoor pool.
Mandara at JW
Step into a world of luxury
and serenity at Mandara
Spa offering you a holistic
experience of rejuvenation.
The spa brings a mix of ancient
therapy rituals influenced
by various cultures
and their traditions from
Bali, Thailand, and India,
to Egypt. Mandara spa’s
signature treatments offer
head-to-toe restoration, in
addition to several body
massages, scrubs, wraps,
and facials. Don’t miss out
on their signature Mandara
54 FEBRUARY-MARCH 2022
Get ready to embark on a sensory journey of well-being
and tranquility at Willow Stream Spa. With its natural sandy
hues, the atmosphere of Willow Stream Spa makes it an ideal
destination to calm the mind, body, and soul delighting your
senses from the inside out. The spa offers unique treatments
with upscale products and ingredients that will leave you
The Spa at
Relish a luxurious
spa experience at the
spa of Four Seasons
Nile Plaza and experience
a wide array of
massages, body wraps,
and treatments, as well
as facials. The facility
also includes a fitness
center with specialized
Sofitel Spa at
Nile El Gezirah
Escape the busy city life into Sofitel Spa to experience a blend between
ancient tradition and modern French exquisiteness. Bring back
your skin’s glow with Egyptian beauty rituals like Secrets of Cleopatra
or the Oriental Experience. Try also The Hammam and Thai massage.
Complementing this pampering experience, enjoy a dip in the outdoor
infinity pool overlooking the Nile, an experience that will surely help
you relax even more.
56 FEBRUARY-MARCH 2022
An oasis of tranquility in the heart of Cairo. Semiramis
Spa at Semiramis InterContinental will soothe your soul
with its serene ambiance and professional treatments.
The Relaxation area of the spa overlooking greenery is a
treat on its own. The spa includes more than ten treatment
rooms, a private couple’s suite, as well as thermal
Whip up these decadent chocolate desserts
that are sure to impress
58 FEBRUARY-MARCH 2022
Perfectly paired flavors feature in these gorgeous brownies
that are at once fluffy and moist
(Makes 6 squares)
1/4 cup unsalted butter
2 ounces chocolate chips
1/3 cup sugar
1 large egg
1 sachet vanilla
1/8 cup flour
2 tbsp unsweetened cocoa
Easy chocolate sauce
1 small carton whipping cream (200 ml)
6 bars milk chocolate (Galaxy is perfect), broken
into small pieces
•To make the brownies, preheat oven and line sides of a
small baking tin with greaseproof paper.
•Melt butter and chopped chocolate in a medium
saucepan over low heat, stirring constantly, about 5 minutes.
Pour into a mixing bowl and allow to cool completely.
•Whisk sugar into the cooled chocolate/butter mixture
then add eggs and vanilla. Whisk until fluffy. Gently fold
in the salt, flour, and cocoa powder. Pour batter into the
prepared baking pan and bake for 30 minutes or until the
brownies begin to pull away from the edges of the pan and
a toothpick inserted in the middle comes out clean. Leave
•For chocolate sauce, pour cream into skillet, add cocoa
and slowly bring to a boil, stirring constantly.
•Take skillet off heat and add chocolate pieces, stirring
vigorously until melted.
•Remove 5/6 of the sauce and store in a glass container.
•Place a brownie square in the middle of the skillet,
then garnish with almond flakes.
•Add a dollop of vanilla ice cream and serve immediately.
This is a decadent substitute for the original
coffee variety that is sure to satisfy your
¼ cup heavy cream
¼ cup mascarpone
½ tsp vanilla
1 egg yolk
1 tbsp sugar
1/3 cup Nutella
1/3 cup milk
Sifted cocoa powder, to garnish
•Cream egg yolk and sugar in medium
bowl. Whisk in cream, vanilla and mascarpone.
•In a saucepan, heat up milk and 1 tbsp of
Nutella in a pan, whisking until chocolate is
well blended. Remove and leave to cool.
•Immerse ladyfingers in the Nutella mix
and use to line the bottom of a baking dish.
•Top with alternate layers of cream and
Nutella. Finish off with a dust of cocoa before
No need to put any real effort into these and if you
really can’t be bothered to bake anything from scratch,
these are a delicious cop-out.
1 banana, chopped into thick rounds
Handful whole strawberries (leave stems on)
¼ cup chocolate chips
1 tsp butter
Chocolate sprinkles, for rolling
2 rounds red chili (optional)
Melt chocolate chips with butter in a saucepan over
low heat or in the microwave. Dip fruit in chocolate
sauce then roll in chocolate sprinkles (if you can’t be
bothered to make the sauce at home, go for storebought
or just smother your fruit in Nutella
before dipping in chocolate sprinkles).
60 FEBRUARY-MARCH 2022
Who says you can only have pancakes at breakfast?
Flip a couple in the evening, top with ice
cream and chocolate sauce then head straight for
your couch and enjoy a couple of romance movies
back to back.
½ cup flour
½ cup milk
1 tsp baking powder
•Mix all ingredients in a blender then measure
out a ladle of batter into a hot frying pan
and cook over low heat. Repeat until all batter is
•Stack pancakes then top with a ball of vanilla
ice cream and drizzle with chocolate sauce. (Melt
chocolate pieces or chips with butter over low
heat). Serve immediately.
Pancakes with Ice
Cream and Chocolate
Heaven in a mug. You can add peanut butter or
Nutella in the middle for a creamy texture and top
with red chili rounds for an extra kick.
4 tbsp sugar
•tbsp chocolate chips
•tsp peanut butter or Nutella (optional)
2 rounds red chili (optional)
•Place dry ingredients in your mug and mix well
with a fork.
•Whisk in egg then add milk, oil and vanilla. Mix
•Add chocolate chips. Push a dollop of peanut
butter or Nutella into the center of the batter if desired.
•Cook in microwave for three minutes — don’t
worry if the cake rises over the top of the mug.
•Leave to cool for 1 minute then sprinkle a few
rounds of red chili over top.
Desserts are pretty tricky to pull off, and
presentation in particular is hard to perfect.
Sonesta Cairo’s resident pastry chef’s tip on
the desserts that are easy to make at home is
heart-shaped cupcakes decorated with raspberry
or strawberry cream. But if you’re looking
for a decadent romantic dessert to rustle
up at home and that will blow your partner
away, try out this heart-shaped tiramisu.
1 package ladyfingers
1 cup coffee
1 cup mascarpone cheese
1 egg yolk
1 tablespoon vanilla
2 tablespoons sugar
½ packet gelatin
½ cup hot water
Fresh raspberries (for garnish)
fresh mint (for garnish)
1. Layer some of the ladyfingers on the bottoms
of two heart-shaped spring-form pans.
Drizzle with some of the coffee, so that the ladyfingers
are soft but not completely soaked.
2. Mix the mascarpone, egg yolk, vanilla
and sugar until fluffy. Dissolve the gelatin in
the hot water and stir for a few minutes until
completely dissolved and it’s cooled down a
bit. Slowly mix with the mascarpone mixture
a little bit at a time. Once mixed in, pour half
of the mixture over the ladyfingers.
3. Add another layer of ladyfingers, drizzle
with coffee as before, then add the remaining
mascarpone mixture on top to cover.
4. Refrigerate for at least 3 to 4 hours before
removing from the forms and cover with
cocoa powder. Decorate with fresh raspberries
and mint and serve.
62 FEBRUARY-MARCH 2022
Red Lips Chocolate
These delightful treats courtesy of the pastry chef
at the Meridien Cairo Airport look beautiful and are
sure to impress.
163 g cream
30 g white honey
60 g pureed raspberries
40 g butter
125 g white chocolate, broken into small pieces
50 g cocoa butter
15 g red coloring
100 g dark chocolate, broken into small pieces
•In small pot bring honey, raspberry puree and
cream to boil.
•Place chocolate pieces in a bowl and pour in hot
mixture. Whisk to emulsify.
•Cool to 35oC before adding butter and processing
with a hand blender until smooth.
•Place in lip-shape molds and leave to set.
•To make the icing melt the cocoa butter and take
off heat. Stir in dark chocolate pieces until melted
then add red coloring.
•On a rack remove bonbons from molds and cover
all over in icing.
For Marriott Mena House pastry chef Ahmed
Shawki, Valentine’s can never go wrong if there are
chocolate or strawberry desserts on offer. Here’s
his foolproof chocolate cake recipe with hazelnut
mousse filling and chocolate sauce served with caramelized
5g vanilla powder
For the hazelnut mousse
40g hazelnut paste
30g whipping cream
For the chocolate sauce
30g dark chocolate
20g powdered sugar
5g warm water
For the caramelized banana
50g brown sugar
•To make the cake, mix eggs and sugar with vanilla,
then add flour. Bake until risen and a toothpick
inserted in the middle comes out clean.
•To make the mousse, mix the hazelnut paste and
sugar, then add the cream and gelatin.
•To make the chocolate sauce, in a bain-marie,
melt the chocolate with the water then add the sugar.
•To make the caramel, heat sugar in a saucepan
over low heat until caramelized, then add the cream.
Before serving, drizzle caramel over banana slices.
As nations rush to promote sustainable practices,
Egypt’s academics and industry leaders are joining
ranks in the battle to protect the environment
A New Class of
A new professional diploma at AUC prepares students to tackle climate
66 FEBRUARY-MARCH 2022
With COP27 coming to Sharm El-Sheikh in a
few short months, all eyes are on Egypt, which
is leading by example and making significant
strides toward mitigating climate change. In
line with the UN Sustainable Development Goals (SDGs),
the American University in Cairo (AUC) recently launched
the Water, Energy, Food Technologies Diploma (WEF), a new
professional diploma for students interested in water, agriculture,
and renewable energy.
The WEF diploma is introduced through AUC’s Engineering
and Science Services and the Center for Applied Research
on the Environment and Sustainability (CARES). It will provide
graduates with the tools and knowledge required to
meet Egypt 2030’s goal to reclaim 1.5 million acres of the
desert and provide solutions for water, food and energy resource
challenges in the country. Its curricula also include
agripreneurship for students interested in launching environmentally
The ultimate goal of the diploma is to bolster a new generation
of graduates equipped to tackle the issues facing
Egypt. “The diploma was curated to help provide innovative
leaders with the technical skills needed to push the agenda
of Egypt’s Vision 2030 targeting food security, water, and
energy challenges,” explains Hani Sewillam, professor at the
Institute of Global Health and Human Ecology and director
The diploma is a result of AUC’s participation in the Sure-
Map project, an initiative co-funded by the ERASMUS+
Programme of the European Union that, in part, aims to establish
engineering Master of Science programs at Egyptian
partner universities, including Heliopolis University, Aswan
University, Alexandria University and AUC. The diploma’s
curriculum combines know-how in solar technology, hydrology
and irrigation with mechanical, electrical and soil engineering.
Courses include modern agriculture, Modern Aquaculture,
Water Quality and Treatment. Water Desalination,
Sustainable Energy Management and more.
Through a multidisciplinary approach, graduates will learn
to “interact and coordinate with environmental scientists and
farmers” and mitigate human pressure on the environment.
“One of our main priorities in this program is to provide
students with hands-on experience to go directly from the
program and implement these solutions into communities,”
says Yomna El-Awamri, the community projects manager
with CARES. “So instead of relying on theory only, we made
sure that at least 50 percent of our courses are applied.”
The diploma takes commercial opportunities along with
financial restraints and incentives into account. The program
aims to provide participants with a sound technical and practical
understanding of innovation, design, entrepreneurship
and management of sustainable WEF projects in the desert.
The first class of WEF graduates from AUC will be joining
a country and worldwide effort to replenish and preserve
the natural world, which has been so impacted by human
Implementation . . . PLUS
John Kerry addresses climate change in the leadup to COP27
John Kerry, U.S. Special Presidential Envoy for Climate,
recently delivered a special address on climate change at
AUC, ahead of Egypt hosting the COP27 UN Climate Change
Conference later this November. Among the attendees were
senior Egyptian government officials and dignitaries. U.S.
Ambassador to Egypt Jonathan R. Cohen and AUC President
Ahmad Dallal gave the welcome remarks.
Welcoming Kerry, AUC President Ahmad Dallal, said:
“For more than a century, this campus, and Ewart Hall in
particular, has hosted thought leaders from all over the world
and has served as the venue for the discussion of pressing
topics of the day.” Dallal added that climate change is the
defining issue of our time. “Its impact is global in scope and
unprecedented in scale.” Like the pandemic, he added, the
challenges posed by climate change are a collective global
experience with ramifications that cross boundaries.
“As Egypt prepares to host the COP27 United Nations Climate
Change Conference, AUC is eager to support this critical
initiat¸ive. Our scientists have formed a Climate Change
Initiative and we intend to collaborate with sister universities
in Egypt and from around the world. Universities have a special
role to play in finding solutions and creating partnerships
to see them realized,” Dallal added.
In his special address, former U.S. senator and secretary
of state Kerry said: “It’s an honor to be here and to speak
from a stage where the great musician Louis Armstrong once
played jazz. Just another example of how this institution has
led the way for more than a century, including on climate as
the first University in the region to track your carbon footprint
at your Center for Applied Research on the Environment and
Kerry discussed the challenges to secure a healthier,
cleaner, safer and less polluted planet, while stressing on the
need for countries to come together collectively and act now
to avoid the worst consequences of the climate crisis. He addressed
both the urgency of climate change and the need to
be honest “about the reality that, as caretakers, we are falling
woefully short.” He shared many alarming facts and figures
about the changing climate and its impact on people and the
environment, yet he expressed that the upcoming months are
filled with promise and challenge, “It is imperative we–all of
us–do everything in our power to give life to the many commitments
of COP26 in Glasgow.”
“It is particularly fitting to gather in Egypt, known as the
mother of the world,” he added. Kerry’s address was preceded
by his meeting yesterday with Egyptian Foreign Minis-
68 FEBRUARY-MARCH 2022
ter and COP27 President Designate Sameh Shoukry, where
they both officially launched the U.S.-Egypt Climate Working
Group. “We stand ready to work with all parties and the
Egyptian COP presidency to ensure that the Glasgow Sharm
El-Sheikh Work Program on the Global Goal on Adaptation
will accelerate effective action, and to fully operationalize the
Santiago Network,” he said in his address.
Reflecting on Glasgow, Kerry mentioned that almost 200
nations came together and took unprecedented steps in the
cause of the climate battle to limit the earth’s warming to
1.5 degrees Celsius, agreeing that it would require reducing
greenhouse gas emissions by a minimum of 45 percent by
2030 and achieving net zero emissions by 2050. “If we don’t,
not only do we blow through that 1.5-degree limit, but we
likely will not avoid the worst consequences of the climate
crisis.” He also mentioned that Glasgow produced unprecedented
private sector commitments to action. He added that
it is up to all countries to make the most of the opportunity
presented in Glasgow, with commitment being the key word
to such success.
Kerry also addressed how the urgency for climate action
is particularly obvious in Africa, where 17 of the world’s 20
most climate vulnerable countries are located. “Rising temperatures
and less predictable rainfall have already changed
growing and planting seasons,” said Kerry, adding that together
this year developed countries must make every effort
to fulfill their collective goal to mobilize $100 billion annually
to help developing countries reduce emissions and confront
the impacts of climate change. “We are redoubling our work
to develop strong incentives, so all countries make the clean
energy choice. That’s already happening here in Egypt, where
renewable capacity is set to rise almost 70 percent in the next
five years,” he added.
Calling for action, Kerry highlighted “Implementation . . .
PLUS.” He explained that nationally determined contributions—
or NDCs—countries representing 65 percent of global gross domestic
product have already signed up to targets that keep the
promise of 1.5 degrees alive, “however they need to deliver on
their commitments.” As for the part of PLUS, “the 35 percent of
the world’s economy needs to do more to be in line with what
science and survival tells us we must do.”
Stressing that “the world will not follow our advice; it will
follow our example”, Kerry added that this is particularly true
to the major economies of the world – the largest emitters,
the United States included. “Just 20 countries account for 80
percent of global emissions. What those 20 countries do will
largely determine the fate of the planet. So we have to share
the burden, working together to ensure every one of those
countries has an accelerated transition to net-zero.”
“It’s up to all of us to decide what will be—through our
action or inaction. That is what the fight to prevent climate
devastation boils down to.”
How one company is scaling up efforts to tackle the climate change crisis
The 26th United Nations Climate Change Conference
(COP26) marked a new impetus for tackling
the climate crisis. With the primary goal of specifying
emission reduction plans to limit global
warming to 1.5 degrees, the summit once again made clear
that, now more than ever, industry role models are needed
to drive profound change and real transformation.
For more than 20 years, global sanitary brand GROHE has
anchored this goal in its strategy and pursues a CO2-neutral
and resource-saving value chain. The brand has achieved
important milestones, such as introducing its first circular
products, and gathered valuable insights in the field of
sustainability transformation in the past year—also through
intensive exchange with other companies, as at the Vision
2045 Summit. As the culmination of this year’s sustainability
achievements, GROHE is this year´s Lead Partner at the
German Sustainability Award 2022 for the Transformation
Field “Resources” and is already setting new goals for the
Reflecting on annual successes while gearing up for new
challenges in 2022
The annual status of the brand’s implementations for the
year 2019/2020 was put on transparent record in GROHE’s
third sustainability report, which celebrated the surpassing
of numerous sustainability benchmarks. For example, the
brand was able to reduce its water consumption in production
by 38.7 percent and thus significantly exceeded its target
of 20 percent set in 2014. Simultaneously, GROHE took
its actions to a new level with a decisive step: Confirming
its commitment to circular value creation and resource conservation,
the brand launched its four first Cradle to Cradle
While GROHE has already been producing CO2-neutral
70 FEBRUARY-MARCH 2022
since 2020, which at COP26 was argued as a fundamental
principle for companies, the brand has continuously optimized
products and production processes in terms of their
footprint in the past year and will continue so in the future.
One example: Beginning November breaking ground at the
new solar park in Hemer, Germany took place. This solar
park will be a 20,000 m2 ground-mounted photovoltaic
plant and is an important contribution to further reducing
carbon footprint through the brand´s own measures, as it
will increase on-site electricity generation to up to 20 percent.
As another accomplishment in the field of sustainability
in 2021, GROHE contributed 1.2 million Euros raised
through its dedicated ‘Energy for Life’ campaign to support
the ‘Make a Splash!’ partnership of LIXIL and UNICEF to
help ensure more children from underserved communities
gain access to basic sanitation and hygiene.
In addition to these achievements, the sanitary brand made
some valuable learnings in the past year: Eliminating plastic
from all product packaging was a goal set up in 2018 and
turned out to be a great challenge that involves many different
departments, while needing to account for the safe transportation
of GROHE’s diversified product range. It will therefore
set a precedent case in the industry. However, the milestone of
becoming completely plastic free is stretched to next year.
Nevertheless, GROHE was able to eliminate 34 million
pieces of plastic packaging and is now on track to reach its
goal in spring 2022. Thomas Fuhr, Leader Fittings, LIXIL
International and Co-CEO Grohe AG explains: “To us, becoming
plastic free is mandatory, but it was a huge challenge,
and the creation of plastic free packaging took us longer
than expected. We acknowledged with our Plastic Free
Initiative that real transformation takes time, but at the
same time, great new, own packaging solutions were set up
by our project teams in the factories with the result that, for
example, a change within one product packaging resulted in
a saving of 26 tonnes of polybags per year.”
Putting sustainable transformation first
As a crowning finale to the year, GROHE is manifesting its
commitment to a sustainable future in partnership with the
German Sustainability Award (DNP). As a two-time awardee
of DNP 2021, GROHE is now official Lead Partner for the
Transformation Field “Resources” at this year’s award ceremony
and congress, held at the end of 2021 in Dusseldorf.
With Thomas Fuhr delivering a keynote on the opportunities
and potentials of ‘Green Building’ in the plenary session
of the German Sustainability Day’s congress, as well as the
broadcast of several webcasts showing interesting GROHE
interviews on the online platform DNP.tv, the brand’s lead
partnership puts a spotlight on resource efficient and carbon
reducing management and the shift to renewable energies—and
is therefore closely linked to the Corporate Responsibility
Strategy of LIXIL, of which GROHE has been
part of the brand portfolio since 2014.
This year’s success is no reason for GROHE to stand still,
as Jonas Brennwald, Leader, LIXIL EMENA and Co-CEO
Grohe AG concludes: “Sustainability is firmly anchored in
LIXIL’s and GROHE’s DNA. Current events around the
world, such as extreme weather and the scarcity of resources
clearly show us how urgent it is to do even more and how
important it is to look at the crisis in its entirety. For our
brand strategy, it is therefore essential that we take our customers
along and offer them solutions with which they too
can contribute, such as energy- and water-saving products.”
With COP26’s outcome in mind, the brand is already in the
process of tackling the next challenges, such as expanding
carbon neutrality to its own supply chain and eliminating
all single-use plastic.
www.BusinessTodayegypT.com July 2019
Makeup As Art
Tips on nailing the false eyelash look
How to choose the best foundation for
your skin tone
et Fashion | Tips
4 ways to create a false lash effect.
By Rana Hamdy
On special occasions or a fancy night out, a pair of false lashes
can totally uplift your look and give your eye more definition.
Needless to say that also on a day-to-day basis ladies now resort
to semi-permanent lash extension or lash lifting to have voluminous
lashes. However, applying false lashes regularly is not only harmful
to your lashes but also not a practical option most of the time. So if you are
craving flawlessly looking lashes without having to apply falsies, follow these
steps for more volume and length.
Find the right mascara
First, you need to decide if you are
after length, volume, or both. There are
several brands that can achieve maximum
results to get your lashes looking
exactly like you have false lashes on. Apply
the mascara from root to tip and
don’t double layers until you let it dry
for a couple of seconds to avoid clumping.
74 FEBRUARY-MARCH 2022
Fashion | Tips et
Use an eyelash curler
Though a step that most women skip,
using an eyelash curler is really impactful.
The appealing look of false lashes
mostly depends on its curl, and this is
why curling your lash is the first unskippable
step especially if your lashes are
pointed downwards. Start with your
curler at the base of your eyelashes using
light pressure and work your way
upward till the tip of the lashes.
Use lash primer
Just as your complexion needs a primer
before applying makeup to prep your
skin and make your makeup last longer,
the same goes for your lashes. Applying
lash primer helps your mascara stay put
longer for fuller and longer lashes. Before
applying mascara, coat your lashes
with primer from root to tip. Layering
more primer will help you get more volume.
Bonus tip: use talcum
You might be surprised but this trick
will give you added volume. After your
mascara dries a bit, dust a q tip with a
little talcum powder and coat the top
and bottom of your lashes with the
powder until your lashes look grayish.
Reapply mascara to fully coat the lashes.
If your lashes clump, use an eyelash
comb to separate them.
et Fashion | Tips
Your guide to finding the perfect foundation for your skin.
By Rana Hamdy
It can be a bit of a confusing and overwhelming task
to pick out the right foundation matching your skin,
especially with so many brands, textures, and shades
to choose from. Wearing a foundation should look as
natural as bare skin. If you go lighter, you’ll end up looking
all gray and pale; and if you go darker, you’ll have visible
differences in tones no matter how well you blend. To look
as natural as possible, follow these steps next time you’re
buying a foundation.
Know your skin
Foundation shades with yellow undertones
work best for a warm complexion. If your complexion
is cool, then foundation shades with pink
undertones will work best for you. If you are unsure
what your skin undertone is, there are simple steps to
find out. First, grab a white t-shirt, tissue, or a piece
of cloth and hold it next to your face. If your skin
looks pinkish or rosy in comparison then your
complexion is cool. If it looks yellowish, then
you have a warm complexion. Another test
is silver vs gold. Silver is more flattering
on cool skin tones while yellow
gold looks better on cool
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coverage level you
If you prefer a natural look, then a full-coverage
foundation will look too heavy for you. But in the
end, it all depends on where and for how long you
want to wear it. Go for sheer or light coverage for the
mornings, they will touch up your skin while keeping
a natural look. For special occasions or days
spent mostly outdoors, go for long-wear and
full-coverage. If you have problems with
your skin such as acne scars, full
coverage will be better for
the right shade
Women tend to try foundation swatches
on the hands or forearms, but that’s not the
right place to try the shades since this is not the
same color as your face. To pick out the right
foundation shade, test on your face and especially
the jawline to be able to detect the difference
in color between your face and neck.
You will always need to change the shade
with the change of seasons. Go for
darker and bronze foundations in
summer and lighter ones
your skin type
This is one of the most important
things to bear in mind. Your skin type
is one of the top factors to consider when
picking the finish. Since oily and combination
skin tends to get shiny, the best
pick will be a matte finish. On the
other hand, if your skin is normal
to dry, go for a dewy finish to
make your skin look alive
Touring the new Hyatt
A Day at the Camel Races
et Travel | Snapshot
Tarek Zaki Hotel General Manager
for Hilton Cairo Zamalek
Signature Restaurants at Sheraton Cairo Hotel and
Casino: Sapporo Japanese Restaurant and Giannini’s
the New York’s Italian Restaurant
Hilton Egypt announced the promotion
of Tarek Zaki from Hotel Manager to Hotel
General Manager for the Hilton Cairo
Zamalek Residences. Tarek’s promotion
comes after four years of successfully leading
Commenting on his new position, Tarek
Zaki, General Manager of the Hilton Cairo
Zamalek Residences says, “I am so proud
of being promoted to be the Hotel General
Manager, as it is the hotel that I participated
with its opening team under Hilton
brand, before having the opportunity to
lead its team to more successes.
The hotel has achieved many honorable
accolades over the years. Moreover, the hotel
has been awarded with “Africa’s Leading
Hotel Residences 2021” by the World Travel
Awards as well as by TripAdvisor “Traveler’s
Choice 2021”. I will continue to lead the
distinctive calibers in the hotel to maintain
the outstanding level of service, which we
are famous for at Hilton.
Zaki has a great track record in the hospitality
industry, which spans for more than
25 years mostly within Hilton both in Egypt
and abroad. Zaki’s experience includes the
opening of resort / city properties along his
career; he is a team player with strong focus
on people development. Tarek held several
managerial posts throughout his career in
the hospitality industry.
Sheraton Cairo Hotel and Casino offers a unique range of restaurants
and bars. Each restaurant has an exceptional character with a different
varied menu. One of the most important features of the hotel is the diversity
of good meals.
If you love the Nile view or planning a special romantic dinner for an
unforgettable experience, Giannini’s restaurant is the perfect place for
you. Located on the first floor of the North Tower in front of the casino
entrance, Giannini’s features an open kitchen, a charming direct Nile
view featuring different menu combining of the Italian cuisine with New
York style. Sapporo Restaurant is located on the first floor of the hotel’s
north tower, it’s headed by the Japanese-born chef Komatsu. Sapporo
features the tastiest fresh sushi dishes and teppanyaky. In Sapporo, the
live cooking show is the most dazzling, followed by the original Japanese
taste and exquisite décor.
From special food to unique experiences, you’ll find all you desire at
the Sheraton Cairo Hotel and Casino.
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Sheraton Montazah Reopens the Newly Renovated Caesar Bar
The Sheraton Montazah celebrated the grand reopening of
the newly renovated Caesar Bar after an upgraded project completion.
The event was attended by a large number of guests at
an elegant soirée with a joyful ambiance and magical moments.
The venue is the ideal spot for guests and residents to gather
for pre-dinner drinnks or drinks after work, offering an impressive
new menu of creative cocktails, refreshing drinks, premium
wines, liqueurs, tempting champagne or aperitifs paired perfectly
with small bites, snacks, delicious delights or light meals.
Guests can enjoy the simple warm décor, fresh design and new
fabulous setting, including a big scree TV. The Bar provides
special themed parties along with some entertainment facilities
on a weekly basis such as the saxophonist “Rahma”, DJ
performance, light music and live songs by the Duo Band.
The Nile Ritz-Carlton, Cairo announces the appointment of Executive Chef Anoob Ashraf
Ready to spice-up the culinary scene in Egypt from the
heart of the Nile at The Nile Ritz-Carlton, Cairo is their newly
appointed Executive Chef, Anoob Ashraf.
Born in November 1983 in Cochin - Southern India, during
his childhood Anoob was always interested to watch and
help his father in the kitchen; he was his partner.
He says, “My initial memories of food are from
my father when he cooked with my mother. He
prepared our meals with love and passion. His attention
to detail was meticulous; every step, every
ingredient, every spice, and the part of the meat
he chose…Even the choice of pot was carefully
Anoob discovered very early on that he wanted
to share his dad’s passion for cooking with the
world. He joined the culinary institute at the age
of 12 and started his first job with the Le Méridien
hotels in 2001 at the age of 18. Three years
later, he spread his wings and started his travels on a mission
to explore more about food.
From Malaysia, to The Oberoi Group of hotels in India,
Anoob gathered his experience from all around and moved
to the Middle-East for a new challenge. He joined the Rosewood
Hotels in Jeddah where he worked with award-winning
French, Australian and Moroccan Chefs. With his eagerness
to learn more about the Arabic and European Cuisine he
was soon promoted to Junior Sous Chef in 2010.
In 2011, Anoob’s story with The Ritz Carlton Hotels
started in Doha, Qatar as Assistant Chef de Cuisine and
with continued determination and experience, he moved
up the ladder until he reached the position of
Executive Chef and F&B in-charge at Al Bustan
Palace; a Ritz-Carlton hotel in Oman where he
managed 6 outlets, in-room dining, stewarding,
an extensive indoor and outdoor banqueting
facilities and led a kitchen brigade of 79 chefs,
25 stewards and 90 F&B team members.
Being a man on a mission, Anoob won in
2018 the Continent Finalist MILUX Category,
ACE Rising Star Award, was nominated to be
the EMEA MILUX Culinary Advisory Board
among many other achievements. He also supported
as a taskforce in St.Regis Maldives, Ritz-
Carlton Doha and worked with 3-Star Michelin Chef Sven
in Ritz-Carlton Wolfsburg in Germany.
With such professional expertise, passion, determination
and experience in dealing with different cultures; it is crystal
clear how Anoob will drive and lead the culinary team of
The Nile Ritz-Carlton, Cairo to further elevate the dining
scene in Cairo.
et Travel | Passport
Camel racing puts the nation’s camel trade back on the national and
Thousands of fans from all
over Egypt as well as guests
from Arab countries recently
headed to the North Coast
to catch dazzling performances by 800
camels from different Egyptian governorates.
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et Travel | Passport
The annual camel race is traditionally hosted by the city of El Alamein and
this year’s event saw milk-producing camels participating for the first time.
The well-attended event aims to keep alive the traditional race as well as the
camel trade where traders are known to buy and sell the beasts of burden during
the festivities. The races also provide job opportunities for scores of young
people, including camel trainers, sellers and dealers of various racing supplies.
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Ayman Abu Dfayeh, owner of a camel from Ismailia, was one
participant who traveled thousands of miles to take part and win
at the races. Abdullah Al-Jail, an expert in camel racing, says that
Egypt has advanced significantly in this sport and has come to
the fore thanks to its authentic Arab camels, and rare and strong
et Travel | Passport
Dr. Hamad Shuaib, Vice-President of the Egyptian Camel
Federation, noted that the El Alamein camel race has confirmed
the strength of the camel rearing and racing tradition in the
western regions of Egypt. Speaking at the race, he added that
these events created limitless job opportunities and encouraged
camels from Matrouh tribes to participate.
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Sheikh Salama Abu El-Nada, head of the competitions
committee of the Egyptian Camel Federation, was proud
to announce the rise in popularity of the sport across the
et Travel | Passport
Cairo celebrates the grand opening of the ultra-modern Hyatt Regency
Following its soft opening in October 2021 and its
ranking as “Number 1 in Giza destination” out of
131 hotels by TripAdvisor, and “Traveler Review
Awards 2022” by Booking.com, ALDAU Development
- Member of Sami Saad Holding, brings back the international
Hyatt brand to Egypt with a grand opening event at
its newest city hotel Hyatt Regency Cairo West.
With its distinctive location, situated inside Pyramids
Heights Business Park, on the highest land of Giza giving its
guests a magnificent view of the Great Pyramids and Cairo
city, very close to the Grand Egyptian Museum, Hyatt Regency
Cairo West is not only designed to offer a technologically-
enabled and a contemporary accommodation, but it is
the first ultra-modern, urban hotel in Cairo West area, with
250 contemporary guest rooms and suites, an array of innovative
food & beverage concepts, meeting residence services
& facilities, Pure Spa, and lots of other facilities that take
place for the first time in Cairo.
The grand opening lit up the sky of Cairo with festivity
and was honored to have the presence of the Minister
of Tourism and Antiquities Dr. Khaled El Enany and the
chairman of ALDAU Development Eng. Bassel Sami Saad as
they hand over the key of Hyatt Regency Cairo West to the
General Manager Mr. Tarek El Masry to announce the official
opening of the prestigious hotel. The outstanding opening
was also delighted with the presence of Group President
88 FEBRUARY-MARCH 2022
Travel | Passport et
of Hyatt Hotels (EAME/SMA) Mr. Peter
Fulton, Deputy Head of EBRD Egypt Office
Mr. Khalid Hamza, Governor Ahmed
Rashed, along with prominent businessmen,
ambassadors, entrepreneurs, and
Egypt’s beloved celebrities and significant
Hyatt Regency Cairo West aims to redefine
the scene of modern hospitality
by introducing Service Excellency and innovative
food & beverage concepts that
fruitfully shape this hotel to be “The
Hub” space for leisure, corporate and social
et Around Town
Egytrans participates for the first time in EGYPS 2022
Egytrans, a leading provider of transport and
logistics solutions, announced its first participation
in EGYPS Exhibition 2022 in its fifth edition, under
the theme of “North Africa and the Mediterranean:
Delivering Energy Today”.
“We are participating this year in EGYPS 2022
because we believe in its importance to starting the
conversation about the role North Africa plays in the
energy sector and the potential opportunities present,
which also aligns with our expansion strategy in
African markets that present promising potential for
investments in this sector” stated Abir Leheta, Chairman
and CEO of Egytrans. “Egytrans has made contributions
to the oil and gas sector, as we’ve previously
carried out logistics work in Zohr gas field, Egypt’s
giant offshore field containing 30 trillion cubic feet of
gas whose investments amounted to USD 10.6 billion
as of mid-2020. Egytrans has also had a hand in transporting
the Midor expansion project in cooperation
with Petrojet, as our team successfully moved the largest
package ever manufactured in Petrojet workshops
with extraordinarily large dimensions. Additionally,
we have increased the number of regular customers we
serve from the oil & gas sector.”
MARAKEZ Joins valU in Sponsoring Hana Goda, the
Youngest Egyptian National Table Tennis Champion
MARAKEZ, one of the largest mixed-use developers in
Egypt, has joined valU, MENA’s leading Buy-Now Pay-Later
(BNPL) fintech platform, to sponsor Hana Goda, the youngest
Egyptian national table tennis champion, number 1 worldwide
under 15 and 17 and number 4 under 19. valU has been
sponsoring Hana since 2020 and is entering its third year with
the champion while MARAKEZ comes in this year to offer the
star access to a series of upcoming competitions.
“This sponsorship of Hana Goda, an exceptionally talented
and promising young champion, is a natural fit for MARA-
KEZ as all of our real estate developments all include a fitness
and health component. We wish her the best of luck and look
forward to continuing having her among the top players”
said Ahmed Badrawi, Executive Vice Chairman of MARAKEZ.
“Our partnership with valU is one of many for MARAKEZ
as we proactively support athletes and seek opportunities to
empower and elevate Egyptian talent.”
MARAKEZ and valU, are longtime partners having collaborated
on many campaigns with the latest being the launch
of sha2labaz at Mall of Arabia and mall-wide offer at Mall of
“We are delighted to once again be supporting Hana Goda,
an amazing young star that makes all Egyptians proud. valU
was Hana’s first sponsor and we are delighted to continue
the journey with her. This year we are also thrilled to bring
MARAKEZ onboard as together we can offer Hana more to
encourage and motivate the young star so she can enjoy the
sport and feel empowered to sustain excelling. Undeniably,
sports is one of valU’s important categories respectively we
are keen to contribute to its growth. Moreover, we are also
committed to supporting and empowering young talent as
we believe they are the future”, commented Walid Hassouna,
CEO of the Non-Bank Financial Institutions (NBFI) platform
at EFG Hermes Holding and CEO of valU.
GLC Paints targets to turn Egypt
into capital of colours in Middle East
Egypt has provided a practical guide in overcoming difficulties
and transforming crises and challenges into economic
opportunities and development projects in various fields, CEO
of GLC Paints Mohamed Amin Al-Hout said during the company’s
latest event “Colour Piazza”.
He added that the GLC Colour Piazza 2022 – colour trends
of the year – came as an affirmation of the company’s support
for the advanced ideas of architects and support for youths’
projects in innovation and creativity to jointly bring the Egyptian
industry and economy to global leadership, adding that
Egypt is a country of opportunities, leadership, and history.
“From here, our dream and ambition began, and our role
and responsibility towards everything that is offered in Egypt as
an original part of giving back to this great country. The Colour
Piazza is one of the most important projects and strategic
goals of GLC Paints that we launched last year in Egypt and
developed this year in a new and innovative way by displaying
colours through cooperation with the most famous architects,”
Al-Hout explained that the Colour Trends project is an
important step in Egypt becoming the capital of colour fashion
in the Middle East. GLC supports this project by cooperating
with architects to showcase the role of colours in developing the
Furthermore, he pointed out that GLC has been working in
Egypt for 25 years in the construction paint industry and its
current investments in Egypt are estimated at EGP 1.5bn, as it
owns five factories for the production of construction paints
It also aims to expand production as well as investing in
innovation and creativity in the world of fashion and colour
trends for structural paints as part of its plan to transform
Egypt into a capital of colours in the Middle East.
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Misr Italia Properties Becomes First Non-listed
Real Estate Developer to Issue Securitization
Through EFG Hermes
Misr Italia Properties, the leading Egyptian real estate developer, and
EFG Hermes’ investment banking division, the leading investment
banking franchise in Frontier Emerging Markets (FEM), announced the
close of the first issuance, worth EGP 794 million, in an EGP 2.5 billion
securitization program. The bond is backed by a receivables portfolio of
around EGP 1 billion originated by two Misr Italia Holding subsidiaries.
The bond is comprised of three tranches, with the first divided into
fixed installments and the second and third to be disbursed based on
the proceeds of the portfolio. Tranche A is valued at EGP 214.3 million,
with a tenor of 13 months, a credit rating of AA+ from Middle East Ratings
and Investors Service (MERIS), and a fixed coupon rate of 9.60%.
Tranche B is valued at EGP 420.8 million, with a tenor of three years, a
credit rating of AA from MERIS, and a fixed coupon rate of 9.95%. Finally,
tranche C is valued at EGP 158.8 million, with a tenor of five years,
a credit rating of A from MERIS, and a fixed coupon rate of 10.20%.
Mohamed Hany El Assal, CEO and Managing Director of Misr Italia
Properties, said, “we pride ourselves on being the first non-listed real
estate developer to issue securitized bonds through EFG Hermes. We
are honored to have a long-term partnership with EFG Hermes, which
is vital to the growth of the company’s portfolio and expansion plans.”
Daimler embarks on a new
era as Mercedes-Benz Group
Daimler AG became Mercedes-Benz Group
AG on February 1, 2022. Following the successful
stock market debut of Daimler Truck, the Group’s
renewed focus on the automotive business is being
underlined with a new name. The company’s stock
exchange symbol also changes from DAI to MBG.
There will be no further changes for the shareholders.
The shares of the Mercedes-Benz Group AG
will remain listed on Germany’s blue-chip DAX
stock index. Parallel to the renaming of Daimler
AG, Daimler Mobility AG is also adapting its brand
under the name Mercedes-Benz Mobility AG.
Ola Källenius, Chairman of the Board of Management
of Mercedes-Benz Group AG: “The renaming
to Mercedes-Benz Group AG underlines our renewed
strategic focus. We want to make clear where
we see the core of our company – building the most
desirable cars in the world. The Mercedes star has
always been a promise for the future: Changing the
present in order to improve it. We want to continue
this legacy of our founders by taking the lead in
electric mobility and vehicle software.”
Orange Egypt renews its partnership with El Gouna to provide cuttingedge
technological services for telecommunications and smart cities
Orange Egypt announced the renewal of its partnership
with El Gouna, one of Orascom Development integrated
towns, located in the Red Sea, for the next five years as
the town’s official provider of integrated telecommunications
solutions. This comes as part of the two companies’
shared ambition to provide innovative services powered by
smart technologies that cater to the diverse demands of El
Accordingly, Orange will continue to provide El Gouna
with Triple-Play services through optical fiber, including
high-speed internet, fixed-line telephone, and IPTV in a
bundled package, as well as Wi-Fi networks for the town’s
hotels and resorts. Orange will achieve this by utilizing the
most well-known smart city technologies available globally,
such as the Internet of Things (IoT) and smart home
Eng. Yasser Shaker, CEO and Managing Director of
Orange Egypt, expressed his delight at the prospect of
renewing cooperation with a giant entity such as Orascom
Development and El Gouna.
“At Orange, we have the necessary local and worldwide
competence to supply, run, and manage highly efficient
smart and integrated services in accordance with international
standards which empowered Orange Egypt to be the
largest provider of smart and integrated services in Egypt
Eng. Omar El-Hamamsy, CEO of Orascom Development
Holding, stated, “Renewing our partnership with Orange
Egypt ensures and maintains the quality of services provided
in El Gouna in accordance with the highest international
standards for advanced and sustainable smart cities.
et Around Town
OPPO stands for sustainability through different CSR projects in 2021
Mall of Egypt supports the art community by hosting the Embassy of
Belgium’s Comic Strips Exhibition
Majid Al Futtaim, the leading shopping mall, communities,
retail and leisure pioneer across the Middle East, Africa
and Asia, partnered with the Embassy of Belgium in Cairo
to host the Comic Strips Art Exhibition at Mall of Egypt.
The exhibition opened its doors to the public free-of-charge
on January 20, running for 10 days and bringing together
original drawings from famous Belgian artists. The artists
conducted various preparatory works and video interviews
to illustrate the making of comic strips.
The exhibition, titled “Belgium – Egypt: A journey through
the childhood memory,” was first introduced at the Cairo
Opera House on November 17, moving to Mall of Egypt in
January. The exhibition saw a visit from H.E. Mr. Francois
Cornet d’Elzius, the Ambassador of Belgium in Cairo, along
with various media publications and public figures. H.E Mr.
Francois Cornet d’Elzius provided attendees with a welcome
speech on bringing art and talent from the heart of Belgium
to Egypt – which has always been the hub for arts and culture
and an inspiration to many Belgian artists.
H.E. Mr. Francois Cornet d’Elzius, the Ambassador
of Belgium in Cairo, stated: “At this exhibition, we have
original drawings and sketches from famous Belgian artists
ing the “Technical Education conference: the Future of the
Labor Market”, held under the title “Leading Construction
and Industry”, under the auspices of the Ministry of
Education and Technical Education, with the participation
and organization of the National Youth Council and
Shorouk Academy. The aim of the conference is to train
and qualify 3000 students and graduates of technical education
free of charge during 2022 on the skills and needs
of the labor market, linking the ministry’s strategy to practical
standards of companies, providing job opportunities
to a number of distinguished trainees at these companies.
In regard to women’s empowerment, and with a firm
belief in gender equality, OPPO participated in supporting
and sponsoring the SPC conference under the auspices
of the Egyptian Ministry of Tourism and Antiquities, the
Egyptian Tourism Authority, and the Ministry of Local
Development in collaboration with the National Youth
Council and the Ministry of Youth and Sports that was
hosted in The Arab Republic of Egypt.
2021 has been a remarkable year for OPPO, the world’s
leading technology brand, making great different CSR
achievements: supporting communities, empowering youth,
women, and sponsoring creators as part of the company’s
strategy and activities for a better world. Over the years OPPO
has deliberately worked towards sustainable development
through sharing success and benefiting society with technology,
as OPPO’s vision is to strive to be a sustainable company
that contributes to a better world. With the advancement of
OPPO, this vision grows day after day making more contributions
to society globally & locally.
In Egypt, OPPO’s most prominent CSR activities during
2021 included the launch of the SmartOPPOrtunity program
in collaboration with the Ministry of Social Solidarity. As
youth are critical agents of change, driving transformation
worldwide, OPPO decided to invest and empower youth to
be positive agents of change, creating the SmratOPPOrtunity
program to help young students learn technical skills.
OPPO and the Ministry of Social Solidarity launched the
first phase of the SmartOpportunity program this year and
achieved great success. The first stage of the SmartOPPOrtunity
program included 10 sessions, training 21 individuals
through constructive practical training. Graduates of the
program received technical training for the technical knowledge
and repair of smartphones with the aim of empowering
young people, improving their technical knowledge, learning
abilities and creativity, and qualifying them to join the labor
market. OPPO is willing to have this CSR program as a longterm
partnership in order to benefit many students as much
as possible on different phases during the coming years.
With the strong belief in the importance of technical
education, OPPO participated in supporting and sponsorwho
have gotten their inspiration from Egypt which is also
evident in the comic strips we have present at this exhibition.
Every child in Belgium has grown up to the tradition
of reading and watching comic strips including myself.
Comic strips has always been considered an art in Belgium
where you can find shops and museums dedicated to the art
of comic strips. I’d like to thank Mall of Egypt and Majid Al
Futtaim for this great opportunity and we hope the public
enjoys this comic strips exhibition as much as the Belgian
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SKY AD. Participates In Nile Property Expo 2022
in KSA to Attract New Clients and Support Real
Estate Export through Offering Capital Avenue
Project with a competitive 10-Year Installment Plan
for Social Development
BANK Organize the
First Art Exhibition
Children at the
Developments, the subsidiary of Diamond Group, one of
the leading real estate developers in the UAE, has announced
the participation in the first version of Nile Property Expo,
which was held in The United Kingdom of Saudi Arabia this
February. This participation aimed to encourage Saudi Arabian
clients to buy in the company’s state-of-the-art commercial
project, Capital Avenue, located in the New Administrative
Capital as well as the remaining units of its residential project,
Residence Eight. This comes in light of SKY AD’s continuous
support to exporting Egyptian real estate and attracting new
clients leveraging the company’s reputation in the Gulf and
the integrated services the project provides.
SKY AD. Developments participated in the exhibition,
which was held in Riyadh, KSA from 17 to 19 February at
Crowne Plaza Riyadh RDC Hotel. The company will also
participate in the exhibition from 24 to 26 February at Jeddah
Hilton Hotel “Hilton Ballroom”. Stemming from the
company’s ultimate belief in the value of external exhibitions
to attain the expected sales for 2022 and attract new clients,
SKY AD. provides unique offers for clients with competitive
installment plans for up to 10 years.
Through Nile Property Expo, SKY AD. Developments
offers its clients its latest project, Capital Avenue, one of the
biggest commercial projects in the R8 area at The New Administrative
Capital. Spanning an area exceeding 21,000 m2
in a prime location in the R8 area overlooking the diplomatic
area from the east, and the Green River from the south near
the city center, “Capital Avenue” is characterized by distinctive
features that promote it to be the commercial hub of The
New Administrative Capital. The state-of-the-art design of the
project provides mixed-use buildings suitable for F&B, clinics,
retail, and administrative offices to meet clients’ needs. In
addition, the project has water features, a central promenade,
an outdoor café area, to provide an exceptional shopping and
entertainment experience to the New Capital residents and
Besides the multiple entertainment facilities in the project,
Capital Avenue provides administrative offices of various
sizes to meet the growing demand in East Cairo, which is an
opportunity to attract the biggest foreign companies that are
on the hunt for administrative headquarters with integrated
designs and services in Egypt. Moreover, the company will
pump not less than EGP 300 million in the constructive
works of the project during 2022. The first units of the project
are planned to be delivered during the third quarter of 2025.
The Sawiris Foundation for Social Development (SFSD)
and ALEXBANK announced the organization of the first Art
Exhibition for Marginalized Children at the Townhouse Gallery,
in partnership with Al Ismaelia for Real Estate Investment and
UBUNTU Art Gallery. The exhibition aims to shed light and create
social awareness on vital issues facing marginalized children
in Egypt, while empowering them through art as a means of
creative expression and self-discovery. The opening of the exhibition
will take place on the 13th of February 2022 in a private
event, and it opens its doors to the public at the Townhouse
Gallery from the 14th till the 19th of February, 2022.
The exhibition is planned to showcase the outcome of 96
workshops in various fields of art; including painting and
macramé, in which 274 children are participating from different
institutions, such as Banati Foundation, Samusocial International,
Association for the Protection of the Environment “APE”,
Educate Me Foundation, the UNHCR and Save the Children
Olivia Farhat, the exhibition organizer stated that “this
exhibition aims at raising social awareness on numerous vital
issues towards empowering marginalized children, integrating
them into society, and developing their creative sides.
We are proud of the results achieved by the children, and we
hope that this exhibition will help them realize their potential,
as well as encourage them to become active members of
their societies in the future”.
Eng. Noura Selim, Executive Director of SFSD, stated that
“SFSD’s focus on children is one of the main pillars of our
development plan, as empowering societies can only be achieved
through concrete empowerment of both mothers and children.
Therefore, the Foundation, in cooperation with its partners,
continually ensures that its contributions include a special
focus on developing children’s skills, as well as promoting and
instilling positive values through sports and art. This exhibition,
therefore, ties well into our vision and efforts to integrate and
empower marginalized children”.
Laila Hosny, Head of CSR & Sustainable at ALEXBANK,
added: “We are extremely happy to further expand our partnership
with Sawiris Foundation for Social Development, that
through addressing different social aspects, aims at contributing
to the communities where ALEXBANK operates. Among the
causes we both believe in, is children empowerment and raising
awareness on the importance of improving livelihoods of vulnerable
children, as well as providing them with quality health care,
solid education and future work opportunities. Recognizing this
is one of the priorities for the Egyptian Government too”.
The exhibition coincides with Sawiris Foundation’s 20th
etTech | Today
GETS MAKE FOR
94 FEBRUARY-MARCH 2022
Tech | Today et
Most gorgeous earphone ever: The new HUAWEI FreeBuds Lipstick can effortlessly
pass for a fashion accessory
Whether you’re dining at an upscale restaurant or cooking
together at home, this is the perfect day to tell your significant
other just how much they mean to you. We always
surprise our loved ones with a gift. It’s not so much the price
that counts, it’s more about finding the right thing. Ideally,
this will show you how well you know the other person and
what they want.
Huawei has steadily improved its audio offerings over the
past couple of years, but this could all change with the release
of the Huawei FreeBuds Lipstick. Surprise your other
half with this earphone and let the high-quality sound reinvent
the way you say I love you.
The new stylish earbuds perfectly combine luxury design
with cutting-edge technology, providing consumers with a
pair of earphones that offer both a stunning appearance and
excellent audio quality.
The HUAWEI FreeBuds Lipstick is also compatible with
different operating systems, including Android and iOS. Users
can download the HUAWEI AI Life app to adjust settings
or perform various controls such as wear detection, quick
control, status query, noise cancellation and device management.
The HUAWEI FreeBuds Lipstick is designed by talents
from various fields, including global luxury, fashion, automotive,
and digital and brand strategy industries at Huawei’s
Paris Aesthetics Research Centre. HUAWEI FreeBuds
Lipstick reinterprets the nobility and luxury with a gorgeous
stainless-steel body. The design processes used for it also pay
tribute to the harmony and elegance with the rounded arcs
and fine line processing.
HUAWEI FreeBuds Lipstick’s luxury-grade stainless-steel
charging case is corrosion and wear-resistant and is built
using over 30 intricate processes to produce a surface as
smooth as a mirror. The charging case also features a magnetic
design, which has a unique “click” sound.
HUAWEI FreeBuds Lipstick comes in a glamourous colourway
— a combination of black, gold and red. These classic
colours are a tribute to the classic lipstick, with black
representing mystery, gold symbolising luxury, and red expressing
enthusiasm and charm.
HUAWEI FreeBuds Lipstick inherits Huawei’s industryleading
open-fit design based on the ergonomic simulation
conducted using 10,000+ human ear models and the extensive
stress simulation test on eight parts of the ear. Hence,
the design helps the earphones to provide ultimate comfort
Moreover, the HUAWEI FreeBuds Lipstick features Adaptive
Ear Matching Equaliser adjustment that automatically
detects the ear canal’s shape and wearing conditions and assigns
the best equaliser setting for the users. Using the HUA-
WEI AI Life App, consumers can choose from three modes
of equalisers, including balanced (default), bass boost, and
treble boost, to enjoy a personalised audio experience.
HUAWEI FreeBuds Lipstick uses dual-microphone noise
cancellation, which can effectively filter out environmental
noise: it will automatically select the most suitable set of
noise cancellation parameters from more than 10 different
sets, providing the users with an industry-leading open-fit
active noise cancellation. Huawei has tested the earbuds’ design
to ensure Air-Like comfort for people with all ear types.
Thanks to EMUI 12 - Device+ features, users can freely
transfer a video from their smartphone to their HUAWEI
Vision, PC or tablet, and seamlessly transfer the audio to the
earphones. It also uses proximity Bluetooth pairing so users
can pair with a nearby smartphone, tablet, and PC with the
pop-up window, and it can achieve dual device connections.
In addition, users can set up the touch control settings on
the HUAWEI AI Life App.
Link up a Huawei smartwatch to the HUAWEI FreeBuds
Lipstick to manage noise cancellation modes, check battery
life, and control your music playback. With all-new game
audio coding technology, HUAWEI FreeBuds Lipstick can
reduce the latency to 90ms, keeping the audio in lockstep
with the action onscreen.
On top of smooth connectivity, HUAWEI FreeBuds Lipstick
can record high-fidelity sound with a sample rate of
up to 48 kHz. By turning on the Surroundings Mode in the
HUAWEI AI Life app, users can record the sounds around
them when recording a travel vlog to capture the exciting
moments with high-fidelity sound.
The HUAWEI WATCH FIT ELEGANT adds a bit of flair
to the loved and popular HUAWEI WATCH FIT Series with
a refined stainless steel body. The 1.64-inch large AMOLED
rectangular display gives it a deluxe look while also providing
you with an immersive viewing experience. Additionally,
the HUAWEI WATCH FIT ELEGANT is equipped with a
soft fluor elastomer strap that is specifically designed for
comfort and durability. What else? With a single tap on your
Huawei smartphone, you can select a photo from your Huawei
smartphone gallery and use as your watch face. Available
in two attractive colourways: Frosty White and Midnight
Whether you are into fitness and sports or not, the HUA-
WEI WATCH FIT ELEGANT takes care of your health on
your behalf. Huawei’s latest fitness smartwatch provides
you with an all-day monitoring of blood oxygen saturation
(SpO2) which is an important indicator of your health and
fitness levels. You can also keep track of your heart’s health
with HUAWEI TruSeen 4.0 heart rate monitoring technology
that monitors your heart rate whether you are in motion,
still or even when asleep. Additionally, you can also
keep track of your relaxation status, thanks to the HUAWEI
TruRelaxTM technology which provides 24/7 pressure monitoring,
allowing you to maintain a relaxed state of mind at
You should not be worried about those health features
running in the background draining the battery life either:
that is mainly because the HUAWEI WATCH FIT ELEGANT
might be a small device but it packs a powerful punch, that
is for sure. Battery life can last up to 10 days; on top of this,
it also supports Huawei’s fast charging technology. A fiveminute
charge can sustain the smartwatch for an entire day
of typical use, while just half an hour will charge the battery
Philips New B Line SmoothTouch Monitors
MMD, the leading display specialist and brand license
partner for Philips monitors, has announced the launch of
the new B Line LCD SmoothTouch monitors (162B9T) &
(242B9T) in the Middle East. The Philips 162B9T monitor
comes with a 16” panel (15.6” / 39.6 cm diagonal), 1366 x
768-pixel resolution (HD), and Philips 242B9T 24” panel
(23.8”/60.5 cm diagonal), 1920 x 1080-pixel resolution (Full
HD) offering a brilliant interactive display. The Philips New
B Line SmoothTouch is sturdier compared to other monitors
thanks to the water and dust resistant touch screen.
Along with that, the monitor is for flexible enough to be
used anywhere and comes with an articulating stand to fit
angle that suits you. These features offer simple and intuitive
use across applications and greatly boosts up productivity.
“The B Line SmoothTouch Monitors is
considered the most touchscreen monitors
preferred to the customers whom are looking
to speed up their work flow. The B line
SmoothTouch monitor has natural display
advanced by fluid touch response adding to
the value of front surface that meets IP65 for
water and dust resistance, and unique touchtype
with 10 fingers for optimum efficient
experience”. Said Carol Anne Dias, Sales Director
Middle East & Africa at Philips Monitors.
“Philips 242B9T is available
in Egypt market, while 162B9T
model has been supplied to Saudi
Arabia, Egypt and UAE markets”.
The new Philips B Line
LCD SmoothTouch monitors
(162B9T) & (242B9T) uses projected
capacitive 10-point touch
technology for a fluid response.
You can fully utilize the new capabilities
of touch-based applications
and even bring your older
applications to life from touchtype
with 10 fingers or play exciting
interactive games with your
friends. You can also collaborate with
colleagues interactively at a work or
school environment to increase your
productivity and efficiency.
Water and dust resistant
For less than perfect environments, you need a monitor
meets the international IP rating for water and dust resistance
that is designed to hold up to the splashes of water
and dust. Ingress Protection (IP) ratings defined in international
standard IEC/EN 60529, and are used to define levels
of sealing effectiveness of electrical enclosures against intrusion
from foreign bodies and moisture which both Philips
162B9T & 242B9T fully supports.
SmartContrast is a Philips technology that analyses the
contents you are displaying, automatically adjusting colours
and controlling backlight intensity to dynamically
enhance contrast for the best digital images and videos or
games where dark hues are displayed. When Economy mode
is selected, the contrast is adjusted and backlighting is finetuned
to make it easier to use everyday office applications
and decrease power consumption.
Studies have shown that just like ultra-violet
rays, shortwave length blue light rays from LED
displays can also affect vision over time and can
potentially cause eye damage. Developed with digital
wellbeing in mind, the Philips LowBlue Mode
setting uses a smart software technology to reduce
harmful shortwave blue light.
Philips SmartStand allows for flexible adjustment
of the display. Its Z-type structure with
smooth tilt, height adjustment and folding capabilities
enable you to use it in various ergonomic
positions. You can set the stand in upright position
for better touch control, or recline
it backwards to make it easy for you to
draw or annotate. It even allows you to
put the screen almost flat on the table
for some applications if needed.
Connectivity Options and Highspeed
Aside from support the traditional
VGA input and the newer Display port
input, the new Philips B Line LCD
SmoothTouch monitors (162B9T) &
(242B9T) brings the power of HDMI
that can deliver high-definition video
and audio all in a single cable. This port also makes the
monitor compatible with not just PCs, but with a variety
of other AV sources as well. Users can
also take advantage of the high-speed
file transfer thanks to the USB 3.1 port.
Carol concluded: “As Philips always
prioritizes the user’s health, we provide a LowBlue
Mode technology for easy on-the-eyes productivity and
EasyRead mode for a paper-like reading experience.”
The Philips new B Line LCD SmoothTouch monitors
(162B9T) & (242B9T) are available through MMD authorised
distributors in the Middle East Region and comes with
a standard 3-year warranty.
96 FEBRUARY-MARCH 2022
Tech | Today et
realme ranked among the Top 5 smartphone
vendors in Egypt in Q4 2021
Return of the Flip: TIME Names Galaxy Z Flip3 5G
Among 2021’s 100 Best Inventions
Before the dawn of the smartphone era, manufacturers tried out a
variety of different phone styles and designs to see what would stick.
From candy bar phones with their clicking dial pads, to more advanced
flip phones and sliders, to phones with full QWERTY keyboards.
But in those days, it was the flip phone that really stole consumer
hearts: compact enough to fit in your pocket, but expandable, to give
you more features.
Keeping that spirit of innovation alive, Samsung has been working
hard to develop the next generation of mobile device – one that combines
the power of today’s smartphone with the portability and style
of the flip.
Now with this year’s launch of the Galaxy Z FIip3 5G, Samsung has
hit the mark, with consumers and tech enthusiasts taking notice of
the device’s innovation, technological maturity, durability, and style.
This combination finally led TIME Magazine to name the Galaxy Z
FIip3 5G as one of “The 100 Best Inventions of 2021,” where it’s joined
by the year’s most groundbreaking creations from around the world
– a feat Samsung has achieved after three generations of foldable innovation.
After much dedication, the flip phone era has been reborn – with all
the innovations of the modern smartphone.
“For the past few years, manufacturers have been trying to merge
the functionality of smartphones with the portability of a ’00s-era
flip phone—with results that were middling at best. But with the Galaxy
Z FIip3, Samsung finally seems to have nailed it. The Z Flip is
as compact as devices from two decades ago, only instead of a tiny
display and physical dial pad, you get a vibrant 6.7-in. display, with
another screen on the front cover so you can easily read messages or
screen calls when it’s closed. Even better: the $999 price tag, making
it the first mainstream phone with a foldable display that’s priced
The Galaxy Z Flip3 5G is changing the way we work, express, and
create with our smartphones. From hands free Flex mode and a stunning
12MP camera that’s changing the way we create content, to a redesigned
Cover Screen that’s four times larger than before, letting you
see more of your messages and notifications on the go without opening
your phone. And with Dolby Atmos supported speakers, a Dynamic
AMOLED 2X Display, and a responsive UX that adapts to how you
fold the phone, the Galaxy Z Flip3 offers a level of entertainment so
far unseen on other devices. So you can immerse yourself deeper into
your favorite stories, games, or video calls. Making it even more practical
is the fact that the Galaxy Z Flip3 and Z Fold3 are the first foldable
phones with a water-resistant IPX8 rating. And it all comes in an iconic
design that’s compact enough to slip in your pocket.
According to the latest data from Canalys, a
leading global technology market analysis firm,
realme was ranked a Top 4 smartphone vendor
in Egypt with 38% annual growth, outpacing
the traditional strong brands in the market despite
being the youngest brand among world’s
top 6 smartphone brands. realme has maintained
strong growth momentum globally,
ranking in the Top 5 smartphone vendors in 30
markets and 6 regions in the fourth quarter of
2021, exemplifying the company’s core value of
“Dare to Leap”.
“realme has been laser focused on providing
stellar performance and cutting-edge tech
innovations to customers worldwide, and our
strategy is paying off,” said Sky Li, Founder and
CEO of realme, “In 2021, our annual smartphone
sales volume reached a record high of 60
million devices, a 50% increase over the previous
year. In 2022, we will continue to deliver new
and exciting products to our fans globally.”
In Europe, realme achieved a new milestone
with a YoY growth rate of nearly 450%, making
it the fourth largest smartphone brand in the
region. Meanwhile, in India, the second largest
smartphone market, realme has been the
only brand among the top 4 to register positive
growth in 2021, achieving 48 percent growth
and capturing 17 percent of market share.
The realme 9 pro series will launch globally
on February 16 and will be available Egypt soon
after. The realme 9 pro series is among the first
devices to feature the latest MediaTek Dimensity
920 5G processor, and the first smartphone
in the mid-range with a Sony IMX766 OIS
camera. As realme gears up to enter the highend
smartphone market, it will launch its most
premium flagship ever, the realme GT 2 series
on February 28 in the Mobile World Congress,
Barcelona, which will rival with smartphones
from Apple, Samsung and Google.
Tutankhamun’s personal belongings have
been transferred from restoration labs to their
permanent home at the Grand Egyptian Museum.
This will be the first time the boy king’s
A Permanent Home
possessions will be displayed together all in
one place. More than 5,000 artifacts belonging
to the 18th Dynasty Pharaoh will be exhibited
on an area of 7,000 meters.
98 FEBRUARY/MARCH 2022
The Waterside Terrace Now Open at
Sheraton Cairo Hotel & Casino
The Waterside Terrace by Sheraton Cairo features an
elegant outdoor setting that allows the beautiful Nile
River to be the backdrop for couples to get married and
It’s location on shore right in front of Sheraton Cairo’s
Nile Entrance and directly on the West Bank of the Nile,
makes the Waterside Terrace an iconic and memorable
wedding destination with a premium five star service
offering delicious creative menus and attractive bridal
For more information, please
contact as at:
+20 10 9566 6635
Sheraton Cairo Hotel & Casino
Galaa Square, P.O. Box 11
Cairo 11511, Giza, Egypt
Sheratoncairo Sheratoncairohotel Sheratoncairo
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