Martial Arts World News Magazine - Volume 22 | Issue 3

SOCIAL 411
To Get More Emails Opened Use Human
Instinct Subject Lines (Part 2)
Once again, it shows wisdom
when a martial arts school
owner can attract new students
through email marketing by utilizing
human instinct to get recipients to
open your marketing emails. As
mentioned previously, our instincts
are powerful and make us react in
conscious and even subconscious
ways because of how we are wired
as humans. If you can wisely trigger
instinct with your email subject
lines, you can bring out the desired behavior of opening your email
and have prospects responding to offers for martial arts training.
Here are 2 more instinctive ideas for subject lines that are
proven to increase email open rates:
We All Enjoy Laughing
If you can create subject lines that make people laugh, then
they can’t stop themselves from
opening an email because it puts
them in a good mood.
Ex. Lose Weight And Get In
Shape The Fun Way While Learning
Martial Arts.
Anybody Can Be Vain
Subject lines that promise something
that makes a person look
better to peers, or invokes the fear
of being shamed by others tend to
get open at high rates.
Ex. Martial Arts Training Will Give Your The Body And Skills That
Turn Heads
To bring martial arts school growth from your email marketing,
you have to consider people’s instincts because they can’t resist
what innately moves them to respond! Check out our next issue for
a few more attention grabbing headline ideas.
Instagram Has Expanded Its Reels
Now that Instagram has extended its reels length limit from 30
seconds to 60 seconds for users, it is great news for martial
arts school owners. This will allow you to provide more information
in one Reel, connect with followers through their creative content
and see a spike in conversion.
This is quite interesting for Instagram as all its other components
do allow longer video uploads. Videos that appear in the
regular feed can be up to 60 seconds long, but you also can
upload 15 seconds videos to Stories, and 60 minutes clips to
IGTV if you are uploading from the web. Now Reels clips are also
becoming popular in other Instagram functions, which could make
it become a less unique option within the overall IG experience.
Whatever it may be, one thing is certain, this option will provide
users with more freedom to create longer clips or upload the same
Tik Tok clip or Youtube Shorts to Instagram as well. With this new
development, Instagram is likely signaling that they are open for
more cross-posting, which will boost the amount of Reel content
shared on the platform but probably also increase the repetitive
experience across apps.
(Note: Make sure that your short video clips do not have watermarks
when cross-posting because Instagram will penalize your
reach for that).
While this expansion is a great thing, all these options are starting
to look the same. The question then arises; why do you need
different video upload processes for every option? Why not allow
users to just upload their clips, edit them how they want and finally
organize them all together?
By doing so, Instagram would have more content to show
within Reels, which in turn could increase the engagement on the
site and also assist in boosting views within the different components
of the app, instead of separating the different video types.
Perhaps that is the new route as Instagram is now testing a
new TikTok-like display format for exploring that puts all content
in one format. This is a good thing as it could help the content get
seen more easily while giving Instagram’s algorithms more video
inventory and further streamlining the user experience instead of
making each element single.
Martial arts school owners should consider trying out longer
Reels as it can be an improved way to promote your school.
22 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 3
Photographs by sdecoret (top) and Hamster3d (bottom)