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VOLUME 33, NUMBER 5 MAY 2022

TEMECULA CHAMBER ANNOUNCES THE

WINNERS OF THE 56TH ANNUAL AWARDS GALA

TEMECULA’S PREMIER

GOLF TOURNAMENT IS BACK

The Temecula Valley Chamber of Commerce is

proud to announce that the Annual Wine County Classic,

named Temecula’s Premier Golf Tournament, will be

held on June 10, 2022, at Temecula Creek Inn. Golfers

will experience 18 holes of the championship golf course

surrounded by over 300 acres of rustic beauty, dramatic

elevation changes, and sweeping mountain views.

This tournament makes for an unforgettable round

for any golfer at any level!

The Temecula Valley Chamber of Commerce’s Wine

Country Classic Golf Tournament combines business

networking with a healthy dose of competition.

SEE PAGE 20

SEE PAGE 23

CITY OF MURRIETA

BRINGS COMMUNITY TOGETHER

FOR MULTIPLE EVENTS

PARADISE CHEVROLET

CADILLAC

TO HOST BLOOD DRIVE

SUPPORTING

CHILDHOOD CANCER

PATIENTS

SEE PAGE 14

Paradise Chevrolet Cadillac will

be hosting a blood drive in support

of Cole Haar. 10-year-old Cole Haar

was diagnosed with leukemia two

years ago. Now, he and other children

fighting for their lives at local hospitals

desperately need blood and platelet

donations.

Due to the ongoing critical blood

shortage, sometimes childhood cancer

patients must wait days for transfusions

- but they can’t wait.

SEE PAGE 3

LEGAL

ALL ABOUT APPOINT-

ING GUARDIANSHIP

IN ESTATE PLANS

8

FINANCIAL

TOASTMASTERS

DISTRICT 12 ANNUAL

SPRING CONFERENCE

FEATURING KEYNOTE

SPEAKER

11

EXECUTIVE PROFILE

BRIAN CONNORS

19

AND...

MAKING EVERY DROP

COUNT MATTERS MORE

NOW

ANNUAL RESTAURANT

WEEK FESTIVITIES


2

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

CAL TRUE VALUE HONORED AS

THE CITY OF MENIFEE’S

APRIL BUSINESS SPOTLIGHT

Cal True Value provides outstanding

customer service to all who

enter their establishment while being

stewards of generosity for various

community events, programs, and

organizations.

The City of Menifee is pleased to

announce “Cal True Value - Menifee”

as the April 2022 Business Spotlight,

a program that is a part of the Office of

Economic Development’s B3 (Building

Better Businesses) program.

Cal True Value is located at one of

the city’s long-standing and popular

commercial centers, Sun City Plaza,

at the corner of Newport and Murrieta

Roads (26100 Newport Rd A-134). The

team at Cal True Value is extremely

dedicated to assisting all who enter their

store. From the experienced craftsman

to the new DIY-er, their knowledgeable

team members pride themselves

on their customer service and treating

customers like family. Cal True Value

offers expert advice, tools, equipment,

and the products you need to get your

next project done.

Independently owned and operated,

Cal True Value owner Greg Morrison has

made it his mission to be involved in the

Menifee community. Cal True Value is

regularly involved in local events such

as the City’s Fall Festival, Tree Lighting

Ceremony, and Park Ranger Campfire

Program. Additionally, they support

local school district activities along

with Santa Rosa Academy, the Boys and

Girls Club, MilVet, Boy Scouts, and Girl

Scouts. Cal True Value also provides

teacher, first responder, military, and

veteran discounts.

“Businesses like Cal True Value are

an embodiment of generosity in our community,

providing donations and sponsoring

a variety of community events

and organizations,” said Councilmember

Matt Liesemeyer. “From the moment

you walk in, you are greeted by friendly

familiar faces ready to answer any questions

and point you in the right direction.

We are thankful for businesses who not

only invest locally, but also invest their

time, talent, and products in Menifee.”

For more information about Cal True

Value, please visit Cal True Value or call

(951) 301-9968.

The City of Menifee Business Spotlight

is part of the Economic Development

Department’s B3 (Building Better

Businesses) program, which aims to

showcase local businesses that go above

and beyond the call of business, foster

pride in Menifee’s thriving business

community, and promote diversity in

Menifee’s local economy. The “Business

Spotlight” is a free business recognition

program to create awareness for the variety

of local businesses and their contributions

to the Menifee community. Chosen

applicants, who are nominated by the

community, are honored during a special

presentation at a City Council Meeting

and receive a free 30-second professional

video developed by the Department of

Economic Development and their team

that is showcased on the city’s business

website - www.menifeebusiness.com.

City of Menifee | 29844 Haun Road |

Menifee, California 92586 | cityofmenifee.us

Nominations are encouraged to recognize

businesses in Menifee that contribute

to the betterment of the Menifee

community. Please visit the link below to

apply: https://www.cityofmenifee.us/499/

Menifee-Business-Spotlight-Program.

For more information on the Business

Spotlight program, or other resources

available to Menifee businesses, please

contact the Economic Development Department

at econdev@cityofmenifee.us.

ABOUT MENIFEE: Situated in the

heart of southern Riverside County along

Interstate 215, Menifee is a vibrant, new

city of more than 100,000 residents who

enjoy a pleasant year-round climate, abundant

recreational offerings, reasonably

priced housing, and convenient proximity

to some of Southern California’s premier

attractions and employment centers.

Within its 50 square miles, Menifee’s

business, retail, and entertainment outlets

are starting to shape the community’s

character and this growing economic base

is also contributing favorably to the city’s

strong financial position. Menifee’s growing

family-oriented population values the

city’s ongoing commitment to public safety,

community events, and smart growth

for the future. All of these elements are

working together to support the city’s

strategic vision to make Menifee one of

the state’s most promising new cities.


THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

3

Paradise Chevrolet Cadillac to Host Blood Drive Supporting Childhood Cancer Patients

CONTINUED FROM PAGE 1

Paradise Chevrolet Cadillac will be

hosting a blood drive in support of Cole

Haar. 10-year-old Cole Haar was diagnosed

with leukemia two years ago.

Now, he and other children fighting for

their lives at local hospitals desperately

need blood and platelet donations. Due

to the ongoing critical blood shortage,

sometimes childhood cancer patients

must wait days for transfusions - but

they can’t wait.

These children need multiple

transfusions weekly during their chemo

treatment. Cole has a personal goal of

collecting at least 100 pints of blood

during his blood drives, so kids like

him are not waiting in pain for blood.

Paradise Chevrolet Cadillac is calling

on the community to help Cole reach

his goal and save lives.

Terry Gilmore, President of Paradise

Chevrolet Cadillac, has an

important motto, “If you see a need,

do the deed.” By hosting this blood

drive, it allows the community to

get involved in an actionable way

and make a life-saving difference for

these children and their families. For

30 years, Paradise Chevrolet Cadillac

has positively impacted the valley by

supporting wherever there is a need.

The Life Stream blood drive will take

place on Monday, May 23 from Noon to

5:00pm at Paradise Chevrolet Cadillac,

27360 Ynez Road, Temecula. To schedule

your appointment call 1-800-879-

4484 or visit lsblooddrive.org/char and

use replenishment code REPLCHAR at

registration.


4

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

In this issue:

Temecula Chamber Announces Winners Of The Awards Gala 1

Temecula’s Premier Golf Tournament Is Back 1

City of Murrieta Brings Community Together for Multiple Events 1

Paradise Chevrolet Cadillac to Host Blood Drive Supporting 1

Cal True Value Honored as Menifee’s April Business Spotlight 2

U.S. Dept. of Commerce Invests $2.4 Million In Murrieta Innovation Center 5

Ruth Atkins 67th District Woman of the Year 5

City of Murrieta City Seeks Input on ADA Efforts 6

Making Every Drop Count Matters More Now 7

All About Appointing Guardianship in Estate Plans 8

Employers Be Aware: Surplus of Employment-Based Visas Available 10

Toastmasters Dist. 12 Annual Spring Conference 11

Menifee Annual Restaurant Week Festivities 16

Online Eye “Exams” 17

Executive Profile | Brian Connors 19

Executive Profile | Brian Connors 21

Welcome to the REALTOR® Report 23

Chamber Events 24

EDITOR/PUBLISHER/CEO

Linda Wunderlich

Email: publishertvbj@verizon.net

Criteria for Submitting Articles:

ADVERTISING SALES INFORMATION

(951) 461-0400

CREATIVE DIRECTOR

Helen M. Ryan

VP OF DISTRIBUTION

Dane Wunderlich

www.TheValleyBusinessJournal.com

www.facebook/thevalleybusinessjournal

For questions, comments, or story ideas, please

e-mail publishertvbj@verizon.net or call (951) 461-0400.

1. Since the publication of articles is an added public relations feature for our advertisers, their articles

will be given first priority. Other articles will be published on a space available basis.

2. Articles should be submitted as a Word document file.

3. Articles must be business-oriented and pertain to the author’s area of expertise. A photo of the

writer is appropriate.

4. All submissions are subject to editing by the publisher.

5. Send completed articles by e-mail to: publishertvbj@verizon.net

6. Article and advertising deadlines are the 15th of each month for the next issue.

STAFF WRITERS/

CONTRIBUTING WRITERS

Gene Wunderlich

Ted Saul

Craig Davis

Stefani Laszko

James Laszko

Nicole Albrecht

Julie Ngo

Tom Plant

Esther Phahla

Steve Amante

Monique deGroot

Andrea Shoup

Gloria Wolnick

Dr. Drake Levasheff, PhD

Mort J. Grabel, Esq.

John & Christine Hamby

Brian Connors

Tristin Collopy

Dr. Pat Utnehmer

Bonnie Woodrome

Haley Munson

Don Hitzeman

Dione Moser

The Valley Business Journal is a California Corporation. All rights reserved. Reproduction in any form, in whole or in part,

without the written permission of the Publisher is prohibited. The publication is published monthly. The opinions and

views expressed in these pages are those of the writer or person interviewed and not necessarily those of The Valley

Business Journal. The Valley Business Journal hereby expressly limits its liability resulting from any and all misprints,

errors and/or inaccuracies any advertisement or editorial may contain, to the credit of the specific advertising payment

and/or the running of a corrected advertisement or editorial correction notice.


THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

5

U.S. DEPARTMENT OF COMMERCE INVESTS

$2.4 MILLION

IN THE

MURRIETA INNOVATION CENTER

TO SUPPORT LIFE SCIENCES INDUSTRY

The City of Murrieta and Impact

Southwest Riverside County (Impact

SWRC) are proud to announce the U.S.

Department of Commerce’s Economic

Development Agency (EDA) is awarding

a $2.4 million grant to the City of

Murrieta to support extensive improvements

to the Murrieta Innovation Center

(MIC), creating a hub for science and

innovation in the region. The funds will

support a new wet lab, a cleanroom,

a new dry lab, and the renovation of

existing office and conference spaces

to the MIC, shared U.S. Secretary of

Commerce Gina M. Raimondo in a

statement released on Tuesday.

California’s thriving life sciences

industry is a source of pride and an

important economic driver in hubs

throughout the state,” said Governor

Gavin Newsom. “This grant for Murrieta

will support pioneering startups and

entrepreneurs in the region, fostering

innovation and propelling job growth

well into the future.

This investment will strengthen

business growth and create high-paying

jobs in the region through supporting

entrepreneurs in the life sciences,

specifically biotech, medtech, and

healthtech. The City of Murrieta and

Impact SWRC will support the EDA investment

with $607,478 in local funds.

Receiving this grant from the EDA

means that more than $3 million will

be invested right here in the Murrieta

community. It will support high-paying

jobs and will help carve the path for

life-changing medical advancements

solidifies Murrieta as the home of innovation

in the region. The Murrieta

City Council is incredibly proud of

our team for securing these funds and

is proud to support this grant with a

local match,” shared Murrieta mayor,

Jonathan Ingram.

The funding this grant brings will

allow the construction of only the second

wet lab in all of Riverside County

and the first in the Southwest Riverside

County area. City of Murrieta’s Director

of Economic Development, Scott Agajanian,

stated “The Murrieta Innovation

Center has been successful in showing

that Southwest Riverside County is

home to many high concept, investable

startups with an entrepreneurial culture

and capable innovators. These life science

companies will immensely benefit

from the new resources that will be made

available by this grant.”

Patrick Ellis, President/CEO of

Impact Southwest Riverside County,

added “This investment in the Murrieta

Innovation Center is a game-changer

for so many startups and entrepreneurs.

The addition of the wet lab, dry lab, and

cleanroom will create a space for them

to truly innovate and alleviates precious

time and energy it takes to commute to

San Diego, Irvine, or Los Angeles.”

Murrieta city manager, Kim Summers,

expressed thanks to the EDA for

their foresight and support of Murrieta’s

vision. “Our City Council and staff have

worked diligently over the past decade to

ensure that Murrieta is seen as the hub of

innovation in this region. Receiving this

grant will allow us to further expand the

services and opportunities we can offer in

the life science field, which means more

innovation is to come from our community,

and we couldn’t be more proud,”

shared Summers.

The next step will be a request for

proposals (RFP) for the design of the

new wet lab, clean room, creative office

space, and MIC renovations. Sign up to

receive RFP updates at murrietaca.gov/

Bids.aspx. To see the full press release

from the Economic Development Agency

of the U.S. Department of Commerce,

please visit their website.

About Murrieta

(www.murrietaca.gov)

Murrieta’s more than 115,000 residents

live in one of the safest cities in the

U.S., with top-ranked schools, 52 parks,

and a dynamic business environment.

Central to all of Southern California,

Murrieta is truly the gem of the valley.

With a median age of 36 and an average

household income of $122,207, Murrieta

boasts a well-educated population

and a strong labor force. Ranked the

fiscally healthiest full-service city in

Riverside, San Bernardino, Orange,

and Los Angeles counties, Murrieta’s

future is undoubtedly bright.

About Impact Southwest Riverside

County

(www.impactswrc.org)

The mission of Impact Southwest

Riverside County (Impact SWRC) is to

positively impact Southwest Riverside

County through education, resources

and programs that elevate all businesses

and residents. Impact SWRC

is focused on building a vibrant and

inclusive Southwest region built by education,

collaboration, and innovation.

Impact SWRC is a 501(c)3 organization

founded in 2015 by the Murrieta/

Wildomar Chamber of Commerce.

About the Murrieta Innovation

Center

(www.innovatemurrieta.org)

The Murrieta Innovation Center

(the MIC) is Southwest Riverside

County’s leading incubator focused

on life science startups. The MIC is a

dedicated building established by the

City of Murrieta in 2012 to better serve

the entrepreneurial and start up community

in the region. In 2020 the City

of Murrieta contracted local 501(c)3

Impact Southwest Riverside County

to manage the MIC. To date the MIC

has nine biotech startups operating out

of the center.


6

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

City of Murrieta City Seeks Input on ADA Efforts

In keeping with its ongoing efforts to

serve all members of the public, the City

of Murrieta is updating its Americans

with Disabilities Act (ADA) Self-Evaluation

and Transition Plan. The accessibility

plan provides a comprehensive

guide for those with disabilities to City

facilities, programs, services, activities,

and events.

The City recently launched surveys

to receive input from both the community

and organizations assisting persons with

disabilities. This feedback will assist in

addressing and prioritizing current and

future accessibility needs. Residents and

visitors are encouraged to share their

experiences so the City can learn what

is currently meeting constituent needs

and what additional improvements might

need to be considered. These comments

and opinions are important to the City

of Murrieta and will provide valuable

information regarding how the City can

better serve the community.

Surveys for the public and for organizations

serving those with disabilities

are open until Monday, May 23rd, 2022

at 5:30 p.m. They are available from the

City’s ADA Coordinator (details below)

and at the following websites:

Public survey - Survey for organizations

assisting those with disabilities

Individuals can also send an email or call

the ADA Coordinator with comments and

suggestions without completing a survey.

The City of Murrieta’s ADA Coordinator

is Human Resources Manager Mike

McGhee. Please contact the ADA Coordinator

with questions, comments, or to

request a survey in an alternate format.

ADA Coordinator Contact:

Mike McGhee

1 Town Square

Murrieta, CA 92562

Email: ada@murrietaca.gov

Phone: (951) 461-6432

TTY through California Relay at: 7-1-1

Information regarding the Americans

with Disabilities Act can be obtained

from the ADA Coordinator and additional

details about City of Murrieta’s ADA

efforts and resources for those with

disabilities can be found at www.

murrietaca.gov/ada.

Murrieta’s more than 115,000

residents live in one of the safest

cities in the U.S., with top-ranked

schools, 52 parks, and a dynamic

business environment. Central to

all of Southern California, Murrieta

is truly the gem of the valley. With

a median age of 36 and an average

household income of $122,207,

Murrieta boasts a well-educated

population and a strong labor force.

Ranked the fiscally healthiest

full-service city in Riverside, San

Bernardino, Orange, and Los Angeles

counties, Murrieta’s future is undoubtedly

bright.


THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

7

Making Every Drop Count Matters More Now

Like most Elsinore Valley Municipal

Water District (EVMWD) customers,

you recognize that conservation is

a way of life in California. We greatly

appreciate everything you are doing

to reduce water use. However, as the

drought continues and we face the

warmer months of our third dry year,

now is the time to re-examine how we

can work together to save even more

water during these unprecedented times.

Gov. Newsom’s approach to limiting

summertime water use requires

all Californians to do their part to use

water wisely while also giving local

water managers discretion based on

local supply conditions. To meet the

call to action, EVMWD is asking its

customers to voluntarily reduce their

water use by the state guideline of 20

percent. These actions underscore the

serious challenges faced by California

in maintaining a reliable supply of water

during a drought. This year’s January

to March period is the driest on record

and as of April 1, the state’s snowpack

plummeted to just 38 percent of average.

A good place to start is by evaluating

what you’re already doing to reduce

water use and finding new ways to save.

There are many water saving tips on

sites such as www.saveourwater.com.

You can also find information on how

to save more water and on rebates for a

variety of indoor and outdoor products

for your business at www.evmwd.com/

conservation.

A simple strategy to reduce unnecessary

water use comes from outdoor uses,

such as landscaping, cleaning sidewalks

and driveways. Reducing landscape watering

times, watering only after 6 p.m.

and before 6 a.m., replacing lawns with

drought-tolerant landscaping, and using

brooms instead of hoses to clean off

driveways are some ways that residents

can help save water.

In addition, through EVM-

WD’s advanced meter technology,

customers can take control of their

water use and monitor their water

consumption online. Our high-tech

AquaHawk system helps customers

leverage the multiple benefits of

having an advanced meter, including

identifying ways to increase

water use efficiency and save money

in the process. Customers can

also sign up for water leak and water

use alerts through AquaHawk.

For more tips and incentives,

visit www.evmwd.com/

conservation.


8

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

All About Appointing Guardianship in Estate Plans

You may find it challenging to talk

about what would happen to your children

if you and your spouse were to pass

away. No one wants to imagine such a

tragic, unexpected accident. But part of

taking care of your children is preparing

for the unimaginable.

When you sit down with a sensitive,

experienced lawyer to appoint guardianship

in your estate plan, consider a

few things.

Four things to Consider Before

Appointing Guardianship

One important thing to remember

when choosing who will have stewardship

over your children if you were to

pass away is that there isn’t a perfect fit.

No one can replace what you and your

partner provide for your children. The

goal is to choose someone who is the

next best thing.

1. Focus on Who You Can Trust with

Your Children: Start by making a list

of family members or friends that you

would leave your children with during

a weekend get-away. Who would

gladly take on the extra children with

minimal issues? Who would you worry

the least about while taking care of

your children?

2. Do Not Worry About Money or Size

of Home: Do not eliminate a potential

guardian from consideration because

you think they do not have the financial

wherewithal to take care of your children.

You can provide for your children

with what you leave them, as well as

adequate life insurance, if necessary.

3. Choose Someone with Similar Values

and Beliefs: Consider all belief

systems, such as parenting styles,

financial practices, religious beliefs,

educational values, and ethics. Who

would best fit your belief system and

seamlessly take on extra children?

4. Think About Their Place in Life:

Maybe you are considering grandparents

for guardianship. Consider how

well they would be able to parent as

they continue to age. Perhaps a family

friend who has children 10 years older

than yours would have a challenge

balancing two generations of kids.

Or a cross-country move may uproot

your children more than you’d like

during a sensitive time.

As you work through this important

decision, let our team advise you along

the way. Then you can sit down with the

people you choose and have a thoughtful

conversation about what would happen

if you and your co-parent were to pass

away.

While it may be difficult to make

plans for the unexpected, it is necessary.

Shoup Legal is here to help. Contact us

at (951) 455-4114 or email us at info@

shouplegal.com to learn more about how

we can help you plan today for peace of

mind tomorrow.


You may find it challenging

to talk about

what would happen

to your children if you

and your spouse were

to pass away. No one

wants to imagine such

a tragic, unexpected

accident. But part of

taking care of your

children is preparing for

the unimaginable.

SHOUPLEGAL.COM

LEGAL

by by

Andrea Steve Fillingim Shoup


THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

9


10

THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

Employers Be Aware: Surplus of Employment-Based Visas Available for

Fiscal Year 2022 to Fill Highly Skilled Labor Pool

By Kiki Manti Engel

Approximately 140,000 employment-based

immigrant visas are made

available every fiscal year under United

States immigration laws to qualified applicants

with a job offer from a U.S. employer.

However, due to the restrictions

and staffing shortages during the recent

COVID-19 pandemic, many family and

employment-based visas were not used

during fiscal year 2021. As a result, United

States Immigration and Citizenship

Services announced that there is a surplus

of employment-based visas for first and

second employment-based preference

categories for fiscal year 2022.

Based on this surplus, USCIS urges

employers and eligible immigrant workers

to seek an employment-based visa in

the first or second preference category,

which has the potential to significantly

impact an employer’s labor force positively

by expediting the processing of

these employment visas.

Employment-based immigrant visas

are divided into five preference categories.

The first, known as an EB-1 visa,

is reserved for priority workers such as:

aliens with extraordinary ability in the

sciences, arts, education, business or

athletics; outstanding professors or researchers;

and multinational executives.

The second preference category (EB-

2) is reserved for persons who are members

of professions holding advanced

degrees or for persons with exceptional

ability in the arts, sciences, or business.

The third category (EB-3) is for

skilled workers who have at least two

years of experience, training or education

and professionals with bachelor’s

degrees that do not qualify for the second

category.

The fourth category (EB-4) is for

special immigrant applicants, which

includes religious workers, employees

of U.S. foreign service posts and retired

employees of international organizations,

among others.

The fifth preference category (EB-5)

is for capital investors in new U.S. commercial

enterprises providing domestic

job creation.

These five visa categories and their

limited availability under U.S. immigration

law are crucial for an employer

seeking immigrant employees, as immigrant

employees will ordinarily not

be permitted to enter the country until

a visa is available to them. Historically,

employment-based visas in these preference

categories are exhausted every

fiscal year, leaving many employers and

potential immigrant employees waiting

years for action on their application.

Employer seeking to employ an

immigrant worker must fulfill several

steps. Once an employer identifies and

makes a job offer to a potential immigrant

employee, the employer must obtain a

labor certification approval from the U.S.

Department of Labor, unless the potential

immigrant employee falls within the first

preference category.

As part of the labor certification

approval process, the DOL verifies that

there are insufficient available, qualified

and willing U.S. workers to fill the position

being offered at the prevailing wage

and that hiring a foreign worker will not

adversely affect the wages and working

conditions of similarly employed U.S.

workers.

Following the approval of the labor

certification, the employer must then file

an Immigrant Petition for Alien Worker,

Form I-140, with USCIS. Only those

immigrant workers in the first preference

category who possess extraordinary abilities

in the sciences, arts, education, business

or athletics can file the Immigrant

Petition for Alien Worker on their own

behalf, while all others in that category

and those in the second preference category

must have their prospective U.S.

employer file the Petition on their behalf.

After USCIS approves the Petition,

it is sent to the National Visa Center for

further processing and scheduling of the

immigrant visa interview. Once the immigrant

visa is approved, the immigrant

worker can enter the U.S.

USCIS has also urged those immigrant

workers currently in the U.S. in

EB-3 category with a pending application

for permanent residence, also known

as adjustment of status, to consider a

transfer to the first or second preference

categories, if eligible, due to the current

surplus of visas in the EB-1 and EB-2

categories.

A transfer to either of these categories

would mean that the immigrant

worker would be immediately eligible

for permanent residence, as there is a

visa available through which to obtain

permanent residence.

Both employers and employees who

are navigating the employment-based

visa application process through the

USCIS and Department of Labor could

benefit from a skilled and experienced

immigration attorney.

Ednna Meraz Ibarra is an immigration

law attorney with Reid & Hellyer,

APC, in its Murrieta office, where she

practices business law and immigration

law. She may be reached through our

website at https://rhlaw.com/attorneys/

ednna-meraz-ibarra/ or at (951)695-

8700.


Employer seeking to

employ an immigrant

worker must fulfill

several steps. Once

an employer identifies

and makes a job

offer to a potential

immigrant employee,

the employer must obtain

a labor

certification approval

from the U.S.


THE VALLEY BUSINESS JOURNAL

www.TheValleyBusinessJournal.com

11

Toastmasters District 12 Annual Spring Conference Featuring Keynote Speaker,

Author and Freedom Writer Teacher Erin Gruwell

Virtual Conference Inland Empire May 7th, 2022

Toastmasters District 12 is hosting

their Annual Spring Conference, an

event you do not want to miss!

Our compelling keynote speaker is

non other than the beloved teacher and

author Erin Gruwell, the inspiration

of the 2007 movie Freedom Writers

featuring Hilary Swank. Erin Gruwell

is also the 2017 Toastmasters International

Golden Gavel recipient.

We will hear from the top five

International Division Contest Speech

winners, and five Humorous Contest

Speech winners, delivering inspiring

and entertaining speeches from a diverse

group of speakers. Join us for a

free day of inspiration, entertainment,

and networking.

Are you ready to take your communication

and leadership goals to

the next level? Whether you have

professional goals within your career

path or personal goals with your

family and community, learn how the

Toastmasters Program can help you in

a community-driven, self-paced, hands

on environment. Discover local chapters

within your city and learn how to get

started.

For more information about this

event please email Conference Chair,

Esther Phahla at ToastmasterEsther@

gmail.com

Event Date: May 7, 2022

Time: 9:00am to 4:00pm PST

(Registration, login and networking

starts 8am PST)

To register please visit: http://www.

toastmastersd12.org/events

About Toastmasters District 12

District 12 serves approximately 100

Clubs and 1700 members in the large

Southern California region East of highway

57, South of Barstow, West of the

Arizona border, and North of Temecula.

District 12 includes two of California’s

largest counties (by square miles) – Riverside

and San Bernardino. To learn more

about District 12, please visit http://www.

toastmastersd12.org.

About Toastmasters International

Toastmasters International is a

worldwide nonprofit educational organization

that empowers individuals to become

more effective communicators and

leaders. Headquartered in Englewood,

Colo., the organization’s membership

exceeds 364,000 in more than 16,200

clubs in 145 countries. Since 1924, Toastmasters

International has helped people

from diverse backgrounds become more

confident speakers, communicators and

leaders. For information about local

Toastmasters clubs, please visit www.

toastmasters.org. Follow @Toastmasters

on Twitter.

“ We’ll hear from

the top five International

Division Contest

Speech winners,

and five Humorous

Contest Speech

winners.

FINANCIAL

Esther Phahla,

CPA, CTS, MST


12

THE VALLEY BUSINESS JOURNAL

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YOUR LOCAL CHAMBERS

Temecula Valley Chamber of Commerce

www.temecula.org

Murrieta/Wildomar Chamber of Commerce

www.MWCoC.org

Menifee Valley Chamber of Commerce

www.menifeevalleychamber.com

Lake Elsinore Valley Chamber

www.lakeelsinorechamber.com

Hemet/San Jacinto Valley

Chamber of Commerce

www.hsjvc.com


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13


14

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CITY OF MURRIETA BRINGS

COMMUNITY

FOR MULTIPLE EVENTS

Murrieta is known as the place for community, and this spring and summer the City has

plenty of opportunities to connect, learn, remember, and celebrate. Mark your calendars

and invite friends and family to join in at one of the City of Murrieta’s upcoming events.

MEMORIAL DAY OBSERVANCE CEREMONY

May 30, 8 a.m. | Veterans Memorial

11 Town Square Park, Murrieta, CA 92562

Please join the city and esteemed speakers and guests as we remember lives lost while serving our nation.

FATHER’S DAY CAR SHOW

June 18, 4-8:30 p.m. | California Oaks Sports Park

40600 California Oaks Rd, Murrieta, CA 92562

The classic Father’s Day Car Show is back. With vendors and a car competition, you don’t want to miss the fun!

31ST BIRTHDAY BASH

June 25, 2-9 p.m. | California Oaks Sports Park

40600 California Oaks Rd, Murrieta, CA 92562

Join us for a day of fun celebrating the City of Murrieta’s 31st birthday. There will be live music, a firefighter’s

hose down, vendors, and fireworks!

SUMMER CONCERTS IN THE PARK

Saturdays in July, 6-8 p.m. | Murrieta Town Square Park & Amphitheater

11 Town Square Park, Murrieta, CA 92562

Free admission to weekly concerts in the park in a great setting. Bring your chair or blanket and enjoy a variety of

music with friends and family. Check the events website for the band lineup.

SUMMER MOVIES IN THE PARK

Saturday evenings in August, movies start at dusk | Murrieta Town Square Park & Amphitheater

11 Town Square Park, Murrieta, CA 92562

Free admission to weekly movies in the park in a fun, family-friendly setting. Bring your chair or blanket and enjoy

a new movie each Saturday night. Check the events website for the movie lineup.


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15

Don’t Miss a Thing in Murrieta

Residents and visitors should sign up for Murrieta’s monthly e-newsletter and

email/text updates. Check out the City’s outreach webpage for more information

on how to do both. For additional information on staying connected to the latest

City news, email Connect@MurrietaCA.gov or call (951) 461-6009.

For more information about City of Murrieta events taking place throughout the

year, visit www.MurrietaCA.gov/events.

Murrieta’s more than 115,000 residents live in one of the safest cities in the U.S., with topranked

schools, 52 parks, and a dynamic business environment. Central to all of Southern

California, Murrieta is truly the gem of the valley. With a median age of 36 and an average

household income of $122,207, Murrieta boasts a well-educated population and a strong labor

force. Ranked the fiscally healthiest full-service city in Riverside, San Bernardino, Orange,

and Los Angeles counties, Murrieta’s future is undoubtedly bright.


16

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Menifee to Showcase Local Flavors with

Annual Restaurant Week Festivities

Residents and visitors are invited

to experience a culinary adventure of

Menifee’s cuisine scene during the City

of Menifee’s annual Restaurant Week.

The promotion takes place Monday,

May 2 through Friday, May 6, with

five themed events in partnership with

local businesses, non-profits, and community

groups. Menifee’s Restaurant

Week aims to raise local and regional

awareness about Menifee’s BEST

dishes, menus, and local gems while

promoting shopping locally. The City

of Menifee invites foodies to explore all

the homegrown flavors Menifee has to

offer. Events include:

Monday, May 2 – Inland Empire

Small Business Development Center

hosts “Restaurant Start-Up & Financing

Seminar.” Are you looking to open

a unique restaurant concept in Menifee?

This seminar will teach aspiring Chefs,

start-ups, and restaurateurs the ins and

outs of restaurant start-up, financing,

and everything in between from an

experienced team of speakers to grow

your concept in Menifee.

This event is hosted at Menifee City

Hall (29844 Haun Rd.) at 9 a.m. To

register, visit the link here. This seminar

is hosted in conjunction with the

City’s B3 program (Building Better

Businesses).

Tuesday, May 3 – It’s Taco Tuesday!

Join us to kick off Menifee’s newest

adventure – the Menifee Taco Trail.

Eat your way through the best tacos in

Menifee while earning prizes such as

themed decals, t-shirts, and hats! The

Taco Trail is free to participants and is

a year-round campaign! Click here to

register (the registration page will be

live starting May 2).

Wednesday, May 4 – Wake up,

Menifee! Join the Menifee Valley

Chamber of Commerce for their

monthly Wake Up Menifee program

hosted at the Breakfast Club of Menifee

(30076 Haun Rd.) from 8:30 a.m.

to 10 a.m. Stay up to date on the latest

industry trends and enjoy informative

presentations on city updates from

featured guest speakers.

Thursday, May 5 – Join Mt. San

Jacinto College (MSJC) and the City

of Menifee for a Cinco De Mayo Tacos

and Tee-quila Golf Tournament,

benefiting the Mt. San Jacinto College

Foundation. Enjoy premium drink

tastings and delicious eats served by

various local restaurants at Cherry Hills

Golf Course, with a shotgun start at 9

a.m. Interested in participating? Click

here to register. Visit www.msjc.edu/

foundation for more information.

Friday, May 6 – Calling all foodies!

Menifee’s newest cuisine-centric event,

Foodie Fridays, will occur the first Friday

of each month (May – October) at

Central Park (30268 Civic Plaza Dr.)

from 4 p.m. to 8 p.m. Savor the flavor

from various food trucks and vendors,

shop local with unique craft, artisan,

and boutique vendors, and enjoy family-friendly

entertainment. Interested

vendors should contact Simply Made

Local at events@simplymadelocal.

com.

For more information about

Restaurant Week, or to participate in

any of the activities, please visit http://

www.MenifeeRestaurantWeek.com

or email EconDev@cityofmenifee.

us. Follow along on Menifee’s Social

Media platforms for featured “Best

Dishes” throughout the week.


Online Eye “Exams”

by Pat Utnehmer

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17

The convenience of online shopping

is a big-time saver for many people this

time of year. Online technology has literally

changed the world and how people

do business. Why not get an eye exam online?

What is an online eye “exam”? Are

you really obtaining an “exam” online?

A refraction determines the lens

power you need to compensate for

any refractive error (nearsightedness,

farsightedness or astigmatism), as well

as the curvature of the eye to prescribe

glasses or contact lenses. Online eye

tests attempt to replace one element of

an eye examination, the refraction, in

order to yield a prescription for glasses

or contacts. It is not unlike taking a blood

pressure reading at a kiosk and expecting

a prescription; the reading does not provide

sufficient information to determine

a patient’s needed course of therapy.

The refraction performed by online eye

tests is only one of many tests performed

during an eye examination, and taken

by itself, does not provide sufficient

information regarding the treatment of

a patient, including the prescription of

glasses or contact lenses.

Are online eye tests accurate? - Online

vision tests often give inaccurate or

misleading information, and can misinform

consumers that can delay essential,

sight-saving treatment. Comprehensive

eye exams with your doctor of optometry

are one of the most important, preventive

ways to preserve vision, and the only way

to accurately assess eye health, diagnose

an eye disorder or disease, and determine

the need for corrective lenses.

Why should you have a comprehensive

eye examination by a doctor

of optometry? Personalized comprehensive

eye examinations by a doctor of

optometry are an important part of general

preventive health care. In addition,

changes in refractive status can be an

underlying symptom of a number of eye

or systemic conditions. Systemic diseases

can also be detected through comprehensive

eye exams. In fact, 240,000 cases

of diabetes were first detected by an eye

doctor in 2014.

What tests are performed during

an in-person comprehensive eye

exam? - If serious conditions are left

undiagnosed for long periods of time and

a patient skips office visits with an eye

care professional, the chance for identifying

an effective treatment lessens and

could lead to irreversible vision loss or

worsening of a systemic disease. That

is why a comprehensive adult eye and

vision examination may include, but is

not limited to, the following tests:

Patient and family health history,

visual acuity measurement, preliminary

tests, refractive status, eye health examination

and dilation and additional tests

as needed that may include digital retinal

imaging tests, ultrasounds of the eye

and automated visual field technology

may also be used to detect and diagnose

serious eye and health problems. Click

here for more information about comprehensive

eye exams.

Does the American Optometric

Association (AOA) recommend the use

of online vision testing apps? - Medical

technology can be a powerful tool when

used properly by a licensed professional.

The AOA and doctors of optometry are

supportive of technology that helps patients,

but there stands a growing concern

over the claims that a vision screening

conducted through an app can replace

an in-person, comprehensive eye exam.

Eye exams uncover vision issues as well

as a multitude of health problems like

diabetes. Telemedicine cannot be held to

the same standards as an in-person visit.

“The AOA’s primary concern is that

patient health and safety is at risk due to

lack of understanding as to what services

an online vision test company actually

offers and can deliver to consumers,” said

Steven A. Loomis, O.D., AOA past president.

“When a patient comes in to the

office for an examination we do so much

more than just update a prescription for

glasses or contacts. Our tests are specialized

for the needs of each individual

and allow us to check the overall health

of our patients. By analyzing images of

the back of the eye, for example, we can

see how a patient’s blood vessels are

functioning which can signify serious

conditions like hypertension that often

go undetected. The eyes are the window

to your well-being and their care cannot

be left to a computer and a smart phone.”

The AOA has voiced its health and

safety concerns to the Food and Drug

Administration (FDA) requesting legal

action against an online vision test being

marketed by Opternative, Inc. without the

type of testing and pre-market approvals

frequently required of new medical device

technology. In a detailed complaint

submitted to the FDA in April, the AOA

challenges claims made by Opternative

about its product’s capabilities, and calls

for enforcement action to remove it from

the market until it can be shown to meet

all appropriate Federal requirements

for medical devices under the Food,

Drug and Cosmetic Act, including those

for safety and effectiveness, as determined

by Federal officials.

Are online vision screening test

available in all states? - Ten states

including South Carolina, Alabama,

Georgia, Indiana, Maine, Michigan,

Mississippi, Nebraska, Ohio and West

Virginia have enacted critical patient

protection safeguards that reinforce the

benefits of in-person, comprehensive eye

examinations.

Patients who’ve been harmed or

received erroneous prescriptions from

an online vision test are urged to file a

claim/report with FDA Med Watch at

http://www.fda.gov/Safety/MedWatch.

For a real world comparison of an online

“exam” (Opternative) verses the results

the patient received at an in-person exam

at an eye doctor’s office see this article:

https://www.wzzm13.com/article/life/

wellness/healthy-you/a-closer-look-atonline-eye-exams-questions-of-legality/69-201516298

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EXECUTIVE PROFILE | BRIAN CONNORS

Brian Connors has lived in Murrieta for more than 30 years.

As a kid in the 70’s, he and his family would drive the old 395

from Escondido to visit Vail Lake and enjoy the water slides.

Ownership of a new home for

my wife (Marleen) and I became

a dream of ours in 1990. We had

been married for four years and

wanted to start a family.

We thought that this valley provided

the right atmosphere and

affordable housing for which we

desired. We thought we would buy

a small home, then turn around

and sell it and then move back

down to the North County area.

Little did we realize that our hearts

would be firmly planted here

just after the first year. We never

looked back.

AFFILIATIONS

I served on the Temecula Valley

Chamber of Commerce Board of

Directors three years as Chairman

and the previous year as

Past Chairman of the Board representing

Southwest Healthcare

System which operates Inland

Valley Medical Center and Rancho

Springs Medical Center.

BUSINESS PHILOSOPHY

I remember long ago my dad

had on his desk a plaque that

said, “There’s no such word as

CAN’T.” I believe in hard work

and giving it all you’ve got with

a positive attitude by serving others

and never expecting anything

in return. When I’ve done this,

I’ve discovered great things can

happen.

FAVORITE SPORT

It would have to be a toss-up

between baseball and football.

I love following the San Diego

Padres, Aztec Football & Basketball

and Charger (San Diego for life!)

football. On an individual basis, I

love to play golf, racquetball, ski

and pickleball. My favorite ski destination

is Kirkwood, CA near Lake

Tahoe.

GOALS

To live my life to the fullest with a

positive attitude while serving others

each and every day. When I focus

on daily personal development and

living with daily discipline, my personal

and professional goals always

seem to fall in place.

MENTORS

After graduating from SDSU, my

dad took me under his wing. He

offered me a chance in his ad agency

but had me earn my keep by working

my way up the ladder. His passion

for his faith, family and his career

helped make me who I am today.

FAVORITE READING

I enjoy faith-based, historical and

empowering books. My favorite

authors are Jeffrey R. Holland, D.

Todd Christofferson, and David

McCullough. Hal Elrod’s “Miracle

Morning” is an excellent source for

empowerment.

RESUME

For more than 20 years I ran full

service advertising agencies which

serviced local and regional clients

throughout the United States. I now

serve as the Director of Marketing

for Southwest Healthcare System

which operates Rancho Springs and

Inland Valley Medical Centers.

BIRTHPLACE

La Jolla, CA


20

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TEMECULA CHAMBER ANNOUNCES AWARDS GALA WINNERS

CONTINUED FROM PAGE 1

On Saturday, April 2, 2022, the Temecula Valley Chamber of Commerce held its

Annual Awards Gala at Pechanga Resort Casino. This premier event was a memorable

night of elegance and excitement, with over 800 attendees. The evening included

dinner, an extravagant silent auction, live theater entertainment, and an outstanding

awards presentation. The event was sponsored by Abbott, Noon & Associates CPAs,

Inc. as well as Pechanga Resort Casino.

The Temecula Chamber proudly awarded the following businesses,

organizations, and citizens:

Bronze Business of the Year - A-Bell Alarms Company

A-Bell Alarms has been "Protecting Lives and Securing Valuables" for Temecula

Valley families and businesses since 1985. Family-owned and operated since 1972,

our mission at A-Bell Alarms Company is to provide our home and small business

customers with professional, highly effective alarm systems and 24/7 alarm monitoring

and emergency dispatch at a reasonable cost. Trustworthy, Reliable, Dependable

alarm systems and service is what our clients can expect.

Sterling Business of the Year - KHASHAN Law Firm, APC

Lewis Khashan Esq. left a very successful law firm in 2012 to open the KHA-

SHAN Law Firm. He is an attorney who cares about his clients and the community

he serves. His courtroom presence has been described by colleagues as intimidating

and his results are substantial. Lewis is passionate about saving people from injustice

everywhere. From the beginning of the case, clients recognize that he takes their

cases as personally as they do.

Gold Business of the Year - Ruff and Ready Moving & Storage

Family-owned and operated moving company founded by John Ruff in 2011 due

to unfavorable experiences in the industry with other companies. John had a passion

to start a moving company that would do the right thing for not only the clients but

especially the employees. 10 years later John still maintains the same values that he

started with and has grown the business exponentially because of good ethics and

generous community involvement.

Platinum Business of the Year - The Scotts Miracle-Gro Company

Scotts Temecula is a world-class facility offering injection molding, assembly,

packaging, and distribution services. With a 412,000 sq. ft. facility in Temecula for

21 years, we are proud to be manufacturers of “Made in the USA” products. We

have Engineering Design, Simulation, Tooling, and Automation Capabilities, Injection

Molding, and In-Mold Labeling Capabilities over 58 machines ranging from

70 to 1,400 tons. Our technical and optimization experience ensures we are more

competitive than traditional contract manufacturers.

Ruby Organization of the Year - The Shella Foundation

The Shella Foundation non-profit 501 (c) (3) was formed in 2004 in response

to one family’s struggle with disabilities. “Shella” was named for Shelton and Della

Foster, who spent their lives assisting their daughter (Debbie) through multiple

disabilities. Having firsthand experience of caring for individuals with functional

needs, inspired Michael Foster to form this organization as a tribute to his parents.

The Foundation provides support to the under-served populations and partners with

local community organizations.

Emerald Organization of the Year - JDS Creative Academy

JDS Creative Academy is a nonprofit that inspires and enhances education and

training skills in visual performing and digital arts. Providing classes, programs, and

events that help participants from mainstream to special needs reach for their dreams

and break down workforce barriers in a career of choice and passion. Our unique

programs benefit those that are directly involved and the community at large that

experiences the output of our TV Shows, Live Events, and Performances.

Valley Young Professional of the Year - Barbie Ray, Barbie Ray Designs

Barbie Ray is the CEO and Creative Director of Barbie Ray Designs, Inc., an

award-winning graphic design company empowering small businesses to attract their

ideal client through strategic design. Since joining Valley Young Professionals (VYP)

in 2017, Barbie truly understands the value of relationships and the positive impact

it has on her professional and personal life. She has developed lasting friendships

that have inspired her to continue giving back to the local community. Barbie serves

as the Events Chair for VYP, as an ambassador for Mt. San Jacinto College Foundation,

and as Vice President of her local P.E.O. chapter – a philanthropic organization

committed to helping women pursue higher education through scholarships, grants,

and awards. When she is not volunteering her time and talents, Barbie loves baking

with her toddler son, Benjamin, and exploring new foods at local restaurants with

her husband, Michael.

Ambassador of the Year - Kathy Sizemore, A-Bell Alarms Company

Ambassadors are a treasured group of members of the Chamber of Commerce.

They work diligently to facilitate positive member relationships and join the Chamber

in celebrating our members’ success. Serving as an Ambassador is a serious commitment

requiring the allocation of time and participation in various activities to which

the Chamber appreciates immensely. Kathy Sizemore has served as an Ambassador

with the Temecula Valley Chamber of Commerce since 2020.

Chairman's Choice - Esther Phahla, Esther N. Phahla, CPA, APC

The Chairman's Choice award is a special recognition for one member of the

Board of Directors whose commitment and leadership have demonstrated the objectives

and mission of the Temecula Valley Chamber of Commerce. Our award winner

runs a business, has a busy family life, and is deeply involved with a couple of other

local non-profits. In addition to being a long-time chamber member, they also serve

on our Executive Board. Esther Phahla has given her time as an encourager, teacher,

expert in her field, friend, provider of perspective, and wise counsel, all with a kind

and sincere smile.

Citizen of the Year - Tena Caracciolo, Insurance All Stars Agency

Tena has lived in the Temecula Valley since 1993 and has played a role in helping

Temecula become a thriving Southwest Riverside community. Tena is married

to Bob Caracciolo and has 3 children, Anthony, Lauren, and Marissa Caracciolo.

Insurance All Stars Agency is family-owned and operated. Tena has been a Rotarian

for 14 years, currently serves as Membership Chair, and is President-Elect. Tena is

the current Chamber Brief Chair for 2021 and 2022, she was nominated for Citizen

of the Year in 2015 and 2017. She received Riverside County Board of Supervisors

Thriving Business for 2016, Bronze Business of the year in 2019, and Ambassador

of the year for 2016.

Tena donates her time and money to Rotary International, The Temecula Valley

Chamber of Commerce, BNI International as Visitor Host, Dive Guardians, Teen

Panel Event, and SMART MOMS, and is excited about focusing her attention as

Temecula Old Town Rotary Club President on July 1, 2022, to 2023.

Lifetime Achievement - John & Christine McCusker

John and Christine McCusker have been exemplary citizens of Temecula since

moving here in 1974. They opened their first school two short years later pursuing

their passion to educate the youth of Temecula Valley. Aside from an outstanding

education, their mission was to mold students into independent thinkers and instill in

them core values like the importance of community involvement and the pursuit of

philanthropic efforts. John and Christine have each received recognition and numerous

honors over the years. As Riverside County ROP Principal of the year, Christine

was proud of her efforts in helping H.E.A.R.T. bring the Latchkey programs to the

T.V.U.S.D. and as co-chairs enacting the CCD program for St. Catherine's - Temecula.

Together they founded and chartered the first girl scout troop in the Temecula

Valley. John and Christine were honored and graciously accepted the Elks Club

Distinguished Citizen of the year Award. As active members of the Elks Club, they

continue to bring awareness to education and promote the Elks Club Drug Awareness

program among middle school-aged students.

The Temecula Valley Chamber of Commerce would like to thank all of the

attendees, nominees, candidates, sponsors, and special contributors for their commitment

to the Chamber and their community. We thank you for your support and

look forward to celebrating the citizens, non-profits and businesses in the Temecula

Valley for years to come.

About Temecula Valley Chamber of Commerce:

The Temecula Valley Chamber of Commerce is a non-profit organization based

in Temecula, CA. The Mission of the Temecula Valley Chamber of Commerce is to

promote positive economic growth while protecting the environment for all business

and by doing so, support the programs which preserve and improve the quality of

life for the entire community. To learn more about the Temecula Valley Chamber

of Commerce, please click here. For more information regarding upcoming events,

please click here to view the events calendar or contact the Temecula Valley Chamber

of Commerce at 951-676-5090 or email info@temecula.org.

Follow the Temecula Valley Chamber of Commerce on

social media:

Facebook:

www.facebook.com/temeculacc

Instagram:

www.instagram.com/temeculachamber

Twitter:

https - twitter.com/temvalchamber

LinkedIn:

www.linkedin.com/company/

temecula-valley-chamber-of-commerce


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21

EXECUTIVE PROFILE |

DARLENE WETTON

Growing up in the local mountains of Lake Arrowhead provided me with a

wonderful appreciation of community engagement. When you live in a small

community, your extended family is your church, school, firehouse and hospital.

Although much larger, the City of Temecula has this same sense of community.

When my husband and I moved here in 2012, we were so impressed with the

kindness and generosity of everyone we met. Before moving to this beautiful

region, we were warned that it can get ‘warm’ in the summers. No one mentioned

it would reach over 110 in October that first year...and every year since!

As the CEO of Temecula Valley Hospital, it is

very important that I am integrated into the community

that the hospital is privileged to serve.

I need to understand the community’s quality

of life, health risks, economic viability, overall

demographics, and community resources.

The level of community engagement with the

hospital has always impressed me in this region.

We have a large group of very dedicated

Volunteers, a Community Advisory Group that

are hospital advocates, and a strong Board of

Governors of Temecula Valley Hospital. This

important group of community business leaders

and physicians ensures that we provide the

highest quality of care to our patients. Under the

leadership of Board Chairman, Major General

Ret. Claude Reinke, this amazing Board provides

me with their sound wisdom and advice.

AFFILIATIONS

I was recently honored to serve as the chair for

the 2019-2020 Executive Leadership Team for

the American Heart and Stroke Association in

South Riverside County. This years event was

held virtually and we successfully raised funds

to build healthier lives free of cardiovascular

disease and stroke.

I am a strong advocate for health and wellness.

Over the past several months, I have actively

participated on various advisory councils during

the Coronavirus pandemic. One of my important

roles, through public speaking and social media,

has been to help educate the community on safe

practices to prevent the spread of the disease

including wearing masks and hand hygiene.

Keeping our patients, employees, providers and

visitors safe has been my highest priority.

BUSINESS PHILOSOPHIES

Providing a clearly defined framework and

developing an intentional culture that promotes

the values of the organization are paramount

to business success. Our framework

is focuesed on the delivery of patient

centered, family sensitive care to the

community that we serve. Our most

important value is compassion and this

drives the culture of the hospital.

My priority as the leader of the organization

is to drive rapid quality improvement

and provide for patient safety.

This is accomplished by choosing,

developing and aligning a leadership

team capable of transformational tasks,

and holding this team accountable for

exceptional performance.

FAVORITE SPORT

I love any sports involving water, although my

kids will tell you that this is limited to sports

where I don’t get my hair wet. I enjoy house

boating, waterskiing and have recently taken up

stand-up paddle boarding. I’m the proud owner

of my own pink stand up paddleboard now.

GOALS

To continue to follow the Lord’s path for my

life and to enjoy as much time as I possibly

can with my beautiful husband, children and

grandchildren.

MENTORS

My parents have been wonderful mentors for me

my entire life. Their passion for adventure, love

for one another, and focus on faith has served as

guiding principles. Throughout the many challenges

in their lives, they have shared through

example that life is not waiting for the storm to

pass. It’s about learning to dance in the rain.

FAVORITE READING

I enjoy legal intrigue by John Grisham,

heart-wrenching love stories by Nicholas Sparks

and Southern fiction by Pat Conroy. “Prince of

Tides” by Pat Conroy is a great summer read.

RESUME

I attained a Bachelor’s degree in nursing from

Cal State Dominguez Hills and enjoyed working

as a Registered Nurse in the specialty field of

Oncology.

I went back to school while raising my family

and attained my MBA from Webster University

where I was recognized as valedictorian in my

graduating class. I progressed through my health

care career to executive level positions including

Chief Nursing Officer and Chief Operating Officer.

I now serve as the Chief Executive Officer

for Temecula Valley Hospital.

BIRTHPLACE

I’m a native Californian and was born at Hemet

hospital.


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23

Welcome to the

REALTOR® Report

by

Steve Fillingim

As I ran the numbers for this month’s report, all I could think was WOW; March was a

busy month!

You’ll see the details on the following

slides, but I will highlight that

the transaction value of sales in our

region increased by over $220 million

from the previous month! That’s the

largest increase since I took over this

report just over a year ago.

The median home price in Southwest

Riverside County had a slight

increase of 2% from a month ago

($593,378/$584,200), was up 19%

from a year ago ($500,000), and up

an impressive 46.5% from 2 years

ago ($405,000). Unsold inventory is

still hovering just over 2 months (6

months is considered a healthy market),

and days on market decreased

from last month to 8 days, up from

5 days last year but still significantly

lower compared to 20 days 2 years

ago. Unit sales are up a remarkable

36% from the previous month and 3%

from last year. Inventory saw a minor

increase of 2% from last month and is

up an incredible 49% from last year.

Median prices are up in all of our

local cities, ranging in an increase of

12.7%-29.2% Year-Over-Year.

Next month’s numbers may paint

a different picture. Over the past few

weeks, there have been drastic changes

in interest rates, specifically a sharp increase

in 30-year fixed-rate mortgages.

In March, the Federal Reserve increased

the Fed Rate for the first time in the past

few years by 0.25%. This rate is different

from the mortgage rate consumers

pay, which has jumped to over 5%.

The market is anticipating multiple rate

increases throughout the year (possibly

7-10) and has priced mortgage rates in

anticipation of those increases to help

control inflation.

So while this is a significant change

now, it’s unlikely that we will see these

changes again in the next 12 months.

The rate increase has a significant impact

on affordability and will surely slim out

the buyer’s pool as those buyers either

have to consider a smaller purchase or

find themselves unable to purchase here

altogether.

On the Legislative Front, there is a

housing bill that has been drawing a lot of

media attention. AB 1771 (Ward) would

result in homeowners who, at the time

they sell their property, are not owner

occupying the property and do not qualify

for the homeowner’s exemption to

pay up to a 25% tax on the gain from the

sale of a home in the first three years of

homeownership. A lower but significant

amount of tax would also be owed until

year 7. We are strongly OPPOSED to

this bill and have been fighting against

it while working with a large coalition

of real estate and lending interest groups

who also oppose this bill.

I knew 2022 would be busy, and

we’re only getting started. If you’d like

a copy of my entire report including

the mentioned slides, or to be added to

the distribution list, please email me at

Adam@srcar.org.

As always, I am available if you have

any questions about the report. Until next

month…

REAL ESTATE

by Adam A. Ruiz

This rate is different

from the mortgage

rate consumers pay,

which has jumped to

over 5%. The market

is anticipating

multiple rate

increases throughout

the year...

TEMECULA’S PREMIER GOLF TOURNAMENT IS BACK JUNE

CONTINUED FROM PAGE 1

So come on out, play a round of

golf, network with others, advertise your

company, generate business, and most

importantly, have fun! We would like to

thank and recognize, The Law Offices

of Rosenstein & Associates, for their

support as the Title Sponsor for the fifth

year in a row.

Reservations to play can be made

by visiting www.temecula.org. Individual,

as well as foursome reservations,

are available. Individual golfers will be

assigned to a team of four. Every two

golfers will have a dedicated golf cart

reserved for their gameplay. Each player

will receive a golfer goodie bag full of

fun promotional items donated by local

businesses and is invited to the banquet

dinner provided by Temecula Creek Inn.

About Temecula Valley Chamber

of Commerce:

The Temecula Valley Chamber of

Commerce is a non-profit organization

based in Temecula, CA. The Mission of

the Temecula Valley Chamber of Commerce

is to promote positive economic

growth while protecting the environment

for all business and by doing so, support

the programs which preserve and

improve the quality of life for the entire

community. To learn more about the Temecula

Valley Chamber of Commerce,

please click here. For more information

regarding upcoming events, please click

here to view the events calendar or

contact the Temecula Valley Chamber

of Commerce at 951-676-5090 or email

info@temecula.org.

Follow the Temecula Valley Chamber of

Commerce on social media:

Facebook:

www.facebook.com/temeculacc

Instagram:

www.instagram.com/temeculachamber

Twitter:

www.twitter.com/temvalchamber

LinkedIn:

www.linkedin.com/company/

temecula-valley-chamber-of-commerce

Special Early Bird Pricing

(Purchase before April 30, 2022):

Single Reservation: $175

Regular Pricing (Starts May 1,

2022): Single Reservation: $200,

Foursome $800

Please contact Amber Poncy at

Amber@temecula.org or call

(951) 676-5090.


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May Events

May 1 - VYP May Leadership Committee Meeting

May 5 - Reality Rally Fundraiser at Wilson Creek Winery

May 6 - May Coffee Connection

May 6 - Reality Rally Lip Sync Showdown

May 6 - Ribbon Cutting - Papa Feta

May 7 - Reality Rally Amazing Race all over Old Town Temecula

May 8 - Community Food Giveaway

May 10 - May Educational Workshop

May 11 - May Chamber Brief

May Events

May 3 - Right Care Pharmacy Ribbon Cutting

May 4 - Chamber Business Briefing

May 5 - May Mixer @ Village Walk

May 6 - Ribbon Cutting for Carrico Pediatric Therapy Inc.

May 10 - Wildomar Coffee With the City

May 12 - Networking Breakfast

May 12 - Thirsty Thursday Multi Chamber Mixer

May 16 - Southwest California Legislative Council

May 18 - Small Business Roundtable

May 24 - Murrieta Coffee With the City

May 11 - Ribbon Cutting - Off The Rails Winery

May 12 - 2022 State of the City Address

May 13 - UNICEF Fundraiser Dinner

https://business.murrietachamber.org/events

May 13 - Valley Young Professionals’ May Leaders Who Lunch

May 13 - Ribbon Cutting - Giordano’s ATA Martial Arts

May 13-14 - TVCC - Free Electronic Waste Drop Off Event

May 17 - Ambassador Committee Training (Virtual)

May 17 - 2022 May So. California Manufacturing Council Meeting

May 18 - May Evening Mixer

May 19 - Women’s Professional Collective

May 24 - Ambassador Committee Meeting

May 25 - May Morning Mixer

May 26 - Valley Young Professionals’ May Evening Mixer

May 6 - Felicity’s Collection Grand Opening & Ribbon Cutting

May 7 - Twenty22 Petwalk

May 11 - Hump Day Morning Mixer

May 12 - Ranch RV & Self Storage Ribbon Cutting

May 14 - 2022 Installation Dinner

https://members.temecula.org/events

May 24 - Bring Your Own Breakfast (BYOB) with the Mayor

https://lakeelsinorechamber.com/events-calendar/


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