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FEILER MINI Brandbook (english)

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BRANDBOOK


THE SPIRIT OF FEILER MINI

GIVING THE BEST WITH COMPETENCE

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Children are the most valuable thing we have. That is why we want

only the best for them. We want to convey values to them and pamper

them. We want them to develop into individual personalities

who celebrate life. We want them to explore fantastic worlds and

create the perfect environment for them to do so.

This also includes a very special feel-good atmosphere and the

right bathroom- and living textiles. The FEILER MINI collection

pampers our little ones - with loving designs and a unique,

velvety-soft magic thread, the exclusive chenille yarn, which is

only available from FEILER.

Sparkling children‘s eyes are our motivation.

IMMERSE YOURSELF IN THIS MAGIC WORLD AND BECOME

A FEILER FAN.

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WITH PASSION FOR QUALITY

ONLY THE BEST, BECAUSE WE CARE FOR OUR LITTLE ONES

For more than 90 years, the German family company FEILER has been standing for luxury bathroomand

living textiles „Made in Germany“. The traditional brand is known worldwide for its specially

woven designs which are identical on both sides. The fluffy and cosy FEILER Chenille is made of pure

cotton and produced by the means of a unique and very special weaving process in our headquarter

in Hohenberg/Eger, Bavaria - Germany. Quality is the top priority at FEILER and the textiles are certified

according to OEKO-TEX® Standard 100.

Trust in the unique FEILER Chenille:

• Made in Germany – high-quality products

• Special manufacturing process - special effect

• Velvety surface - gives cuddly-soft well-being

• Unique design - each product is a work of art in itself

• Pure cotton – a blessing for sensitive skin

• Lifelong joy – in line with the trend towards longevity

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Applies to bath textiles, bath robes and

to cushion covers.

Applies to all baby products and

baby blankets.


THIS IS HOW OUR CHENILLE IS MADE

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The digital design is being

created from individual pixels

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The preparatory fabric with

detailled pattern information

is manufactured

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High-quality yarns made from

100% cotton are being used

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4

Our flat strips are made from the preparatory fabric:

This is the preliminary stage to the chenille

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The caterpillar yarn results from twisted

flat-strips: „Now the magic yarn is ready“

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As if by magic, the FEILER chenille

is emerging in the loom

The unique chenille fabric with an identical

7 pattern on both sides is completed

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THEME WORLDS

BABY

WELCOME TO LIFE ... WITH A LOT OF COMFORT

„Wonderful that you‘re here!” And so that our darlings are welcomed and feel safe, we give

them as much warmth, love and closeness as we can. Our FEILER chenille gives them an

extra portion of pats. Because all of our bathroom- and living textiles are natural and velvety

soft - perfect for sensitive baby skin. Imaginative designs accompany the little ones on their

first steps through life.

Exploring the world with all senses - cuddled up in the FEILER MINI baby collections.

WHEN LOVE BECOMES FELT:

DISCOVER THE FEILER MINI BABY COLLECTIONS.

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CARE

WITH LOVE

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DESIGN INSPIRATIONS

BABY

BEN BÄR

WILD SAFARI

LITTLE SKIPPERS

TARA

LOVELY SKY

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STARS & STRIPES


CARE

WITH LOVE

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THEME WORLDS

KIDS

LOTS OF STYLE FOR LITTLE

PERSONALITIES

Kids have their own brains from an early age. They develop

to becoming unique personalities, dancing through fantasy

worlds, develop passions and let off steam. And this is good

this way! What they need now: Lots of freedom to find their

own way and style. Chenille bathroom- and living textiles

accompany them. Because all of our designs are unique and

inspired by things children love. What they all have in common?

With their velvety surface they give plenty of cuddles.

Plunge into the adventure of life through fantastic worlds with

the FEILER MINI Kids collections.

WHEN PERSONALITY BECOMES VISIBLE:

DISCOVER THE FEILER MINI KIDS COLLECTIONS.

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CARE

WITH LOVE

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DESIGN INSPIRATIONS

KIDS

BALLERINA

JURASSIC

GALAXY STAR

SOCCER

HAPPY PONY

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WOODLAND


CARE

WITH LOVE

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THEME WORLDS

DELUXE

UNIQUE, WILD, WONDERFUL!

What defines modern parents like you? You have the courage of being unique. You show

strength and consciously enjoy every moment. You set trends instead of following them.

This is exactly where FEILER MINI DELUXE comes in: Urban designs become an elegant,

colourful fashion statement. You can see and you can feel this exclusive luxury. Quality

and sustainability always play an important role. And these are exactly the values that

you want to convey to your kids.

Love at first touch – stay open-minded, be true to yourself, don‘t compromise.

AS SPECIAL AS YOU:

DISCOVER THE FEILER MINI DELUXE COLLECTION.

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FEILER MINI DELUXE

UNIQUE AS YOUR CHILD

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DESIGNS

DELUXE

GENTLE LEAVES

SWEET FLOWERS

WILD LEO

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FEILER MINI DELUXE

UNIQUE AS YOUR CHILD

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EXCELLENT PROPERTIES

FEILER-CHENILLE IS SPECIAL – THAT IS ALSO CONFIRMED BY INDEPENDENT TESTS

OPTIMAL SKIN FEELING

Supported by various studies, scientists assess the feeling of textiles on the skin –

the “skin sensory comfort rating”. FEILER chenille was awarded the top grade by

an independent institute, which confirms the special softness of the fabric and the

pleasant wearing comfort.

COMFORTABLE WELL-BEING

Blankets made of FEILER chenille are ideal for an ambient temperature above

24 °C. Conducted in an independent study, a TOG value of 0,5 has been identified,

which means the blankets are particularly suitable as a light cover in summer, because

they provide a comfortable feeling of warmth with very good breathability..

FOR SENSITIVE SKIN

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FEILER chenille has been proven to be classified as “biologically safe”. There are

no toxic substances in the textile which could cause chemical skin irritations.

Therefore FEILER-chenille is suitable for allergy sufferers and particularly

sensitive skin.


HIGH ABSORBENCY

The unique FEILER chenille offers an excellent combination of lightness and high

water absorption capacity. After just one washing cycle the textile absorbs five

times of its own weight in water.

FAST DRYING

Thanks to the velvety surface and the lightness, the luxury textiles made of finest

FEILER chenille dry faster than usual terry cloth. Due to its terry loops it takes

much longer for this material to dispense the same amount of liquid.

EASY STAIN REMOVAL

Tests have also proven this excellent property of FEILER chenille: In particular

stains containing grease, oil and pigment can be removed from FEILER chenille

easier than from terry cloth.

SALIVA FASTNESS

Independent tests classify FEILER chenille with top marks

because the material does not change color when it comes

into contact with saliva.

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FEILER HISTORY

1922 1928 1948

Ernst Feiler gets to know

multi-colored woven Chenille

Foundation of the Ernst Feiler

Frottier- und Chenilleweberei

in Liebenstein, Germany

New Foundation of the

Ernst Feiler & Co. Frottier- und

Chenilleweberei in Hohenberg/

Eger, Germany.

Daughter Else Schwedt designs

the first bathrobe collections

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1950s

First production facility in the

“Gasthof Zur Krone“. Daughter

Else Schwedt and son-in-law

Erhard Schwedt manage the

FEILER company

1982 2018

In the third generation,

90th company anniversary,

the siblings Dagmar and

move into the new

Dieter Schwedt take over

administration building..

the management.

Managing Directors: Michael

Digitalisation is driven forward Hauspurg and Dieter Schwedt

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Ernst Feiler GmbH

Greimweg 4 | 95691 Hohenberg a. d. Eger | Germany

Tel. +49 9233 77 28-0 | Fax +49 9233 77 28-99

info@feiler.de | www.feiler.de

feilermini

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