FEILER MINI Brandbook (english)

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BRANDBOOK

THE SPIRIT OF FEILER MINI –
GIVING THE BEST WITH COMPETENCE
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Children are the most valuable thing we have. That is why we want
only the best for them. We want to convey values to them and pamper
them. We want them to develop into individual personalities
who celebrate life. We want them to explore fantastic worlds and
create the perfect environment for them to do so.
This also includes a very special feel-good atmosphere and the
right bathroom- and living textiles. The FEILER MINI collection
pampers our little ones - with loving designs and a unique,
velvety-soft magic thread, the exclusive chenille yarn, which is
only available from FEILER.
Sparkling children‘s eyes are our motivation.
IMMERSE YOURSELF IN THIS MAGIC WORLD AND BECOME
A FEILER FAN.
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WITH PASSION FOR QUALITY
ONLY THE BEST, BECAUSE WE CARE FOR OUR LITTLE ONES
For more than 90 years, the German family company FEILER has been standing for luxury bathroomand
living textiles „Made in Germany“. The traditional brand is known worldwide for its specially
woven designs which are identical on both sides. The fluffy and cosy FEILER Chenille is made of pure
cotton and produced by the means of a unique and very special weaving process in our headquarter
in Hohenberg/Eger, Bavaria - Germany. Quality is the top priority at FEILER and the textiles are certified
according to OEKO-TEX® Standard 100.
Trust in the unique FEILER Chenille:
• Made in Germany – high-quality products
• Special manufacturing process - special effect
• Velvety surface - gives cuddly-soft well-being
• Unique design - each product is a work of art in itself
• Pure cotton – a blessing for sensitive skin
• Lifelong joy – in line with the trend towards longevity
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Applies to bath textiles, bath robes and
to cushion covers.
Applies to all baby products and
baby blankets.

THIS IS HOW OUR CHENILLE IS MADE
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The digital design is being
created from individual pixels
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The preparatory fabric with
detailled pattern information
is manufactured
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High-quality yarns made from
100% cotton are being used
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Our flat strips are made from the preparatory fabric:
This is the preliminary stage to the chenille
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The caterpillar yarn results from twisted
flat-strips: „Now the magic yarn is ready“
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As if by magic, the FEILER chenille
is emerging in the loom
The unique chenille fabric with an identical
7 pattern on both sides is completed
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THEME WORLDS
BABY
WELCOME TO LIFE ... WITH A LOT OF COMFORT
„Wonderful that you‘re here!” And so that our darlings are welcomed and feel safe, we give
them as much warmth, love and closeness as we can. Our FEILER chenille gives them an
extra portion of pats. Because all of our bathroom- and living textiles are natural and velvety
soft - perfect for sensitive baby skin. Imaginative designs accompany the little ones on their
first steps through life.
Exploring the world with all senses - cuddled up in the FEILER MINI baby collections.
WHEN LOVE BECOMES FELT:
DISCOVER THE FEILER MINI BABY COLLECTIONS.
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CARE
WITH LOVE
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DESIGN INSPIRATIONS
BABY
BEN BÄR
WILD SAFARI
LITTLE SKIPPERS
TARA
LOVELY SKY
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STARS & STRIPES

CARE
WITH LOVE
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THEME WORLDS
KIDS
LOTS OF STYLE FOR LITTLE
PERSONALITIES
Kids have their own brains from an early age. They develop
to becoming unique personalities, dancing through fantasy
worlds, develop passions and let off steam. And this is good
this way! What they need now: Lots of freedom to find their
own way and style. Chenille bathroom- and living textiles
accompany them. Because all of our designs are unique and
inspired by things children love. What they all have in common?
With their velvety surface they give plenty of cuddles.
Plunge into the adventure of life through fantastic worlds with
the FEILER MINI Kids collections.
WHEN PERSONALITY BECOMES VISIBLE:
DISCOVER THE FEILER MINI KIDS COLLECTIONS.
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CARE
WITH LOVE
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DESIGN INSPIRATIONS
KIDS
BALLERINA
JURASSIC
GALAXY STAR
SOCCER
HAPPY PONY
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WOODLAND

CARE
WITH LOVE
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THEME WORLDS
DELUXE
UNIQUE, WILD, WONDERFUL!
What defines modern parents like you? You have the courage of being unique. You show
strength and consciously enjoy every moment. You set trends instead of following them.
This is exactly where FEILER MINI DELUXE comes in: Urban designs become an elegant,
colourful fashion statement. You can see and you can feel this exclusive luxury. Quality
and sustainability always play an important role. And these are exactly the values that
you want to convey to your kids.
Love at first touch – stay open-minded, be true to yourself, don‘t compromise.
AS SPECIAL AS YOU:
DISCOVER THE FEILER MINI DELUXE COLLECTION.
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FEILER MINI DELUXE
UNIQUE AS YOUR CHILD
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DESIGNS
DELUXE
GENTLE LEAVES
SWEET FLOWERS
WILD LEO
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FEILER MINI DELUXE
UNIQUE AS YOUR CHILD
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EXCELLENT PROPERTIES
FEILER-CHENILLE IS SPECIAL – THAT IS ALSO CONFIRMED BY INDEPENDENT TESTS
OPTIMAL SKIN FEELING
Supported by various studies, scientists assess the feeling of textiles on the skin –
the “skin sensory comfort rating”. FEILER chenille was awarded the top grade by
an independent institute, which confirms the special softness of the fabric and the
pleasant wearing comfort.
COMFORTABLE WELL-BEING
Blankets made of FEILER chenille are ideal for an ambient temperature above
24 °C. Conducted in an independent study, a TOG value of 0,5 has been identified,
which means the blankets are particularly suitable as a light cover in summer, because
they provide a comfortable feeling of warmth with very good breathability..
FOR SENSITIVE SKIN
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FEILER chenille has been proven to be classified as “biologically safe”. There are
no toxic substances in the textile which could cause chemical skin irritations.
Therefore FEILER-chenille is suitable for allergy sufferers and particularly
sensitive skin.

HIGH ABSORBENCY
The unique FEILER chenille offers an excellent combination of lightness and high
water absorption capacity. After just one washing cycle the textile absorbs five
times of its own weight in water.
FAST DRYING
Thanks to the velvety surface and the lightness, the luxury textiles made of finest
FEILER chenille dry faster than usual terry cloth. Due to its terry loops it takes
much longer for this material to dispense the same amount of liquid.
EASY STAIN REMOVAL
Tests have also proven this excellent property of FEILER chenille: In particular
stains containing grease, oil and pigment can be removed from FEILER chenille
easier than from terry cloth.
SALIVA FASTNESS
Independent tests classify FEILER chenille with top marks
because the material does not change color when it comes
into contact with saliva.
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FEILER HISTORY
1922 1928 1948
Ernst Feiler gets to know
multi-colored woven Chenille
Foundation of the Ernst Feiler
Frottier- und Chenilleweberei
in Liebenstein, Germany
New Foundation of the
Ernst Feiler & Co. Frottier- und
Chenilleweberei in Hohenberg/
Eger, Germany.
Daughter Else Schwedt designs
the first bathrobe collections
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1950s
First production facility in the
“Gasthof Zur Krone“. Daughter
Else Schwedt and son-in-law
Erhard Schwedt manage the
FEILER company
1982 2018
In the third generation,
90th company anniversary,
the siblings Dagmar and
move into the new
Dieter Schwedt take over
administration building..
the management.
Managing Directors: Michael
Digitalisation is driven forward Hauspurg and Dieter Schwedt
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Ernst Feiler GmbH
Greimweg 4 | 95691 Hohenberg a. d. Eger | Germany
Tel. +49 9233 77 28-0 | Fax +49 9233 77 28-99
info@feiler.de | www.feiler.de
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