TOM 04 2022
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T<br />
TOPS<br />
M<br />
OF THE MONTH<br />
O<br />
Essential News About The Players In<br />
The Retail Property Market In Germany<br />
THE HOTTEST DEALS +++<br />
INTERVIEWS +++ STATEMENTS<br />
+++ PARTICULARS +++<br />
ANALYSES +++ PROJECTS<br />
presented by HI-HEUTE.DE<br />
April <strong>2022</strong><br />
The Germans have thoroughly lost the desire to make purchases. <br />
Consumer climate at historic low<br />
GfK: Hopes of recovery finally dashed<br />
According to GfK, consumer<br />
sentiment in Germany deteriorated<br />
significantly in April<br />
for the second time in succession.<br />
Both economic and income<br />
expectations as well as<br />
propensity to buy suffered noticeable<br />
losses. GfK forecasts<br />
-26.5 points for May, 10.8<br />
points lower than in April.<br />
This means that consumer sentiment<br />
is plummeting to a new<br />
historic low and is well below<br />
the previous record low from<br />
the spring of 2020 during the<br />
first Corona lockdown. A noticeable<br />
increase in the propensity<br />
to save in April accelerated<br />
this crash.<br />
Consequences of<br />
war and inflation<br />
„The Ukraine war as well as<br />
high inflation have dealt a severe<br />
blow to consumer sentiment.<br />
This has finally dashed hopes<br />
of a recovery as a result of the<br />
easing of pandemic-related restrictions,“<br />
explains GfK consumer<br />
expert Rolf Bürkl.<br />
Acute risk<br />
of recession<br />
The explosion in energy prices<br />
as a result of the great uncertainty<br />
caused by the war and the extensive<br />
sanctions against Russia<br />
have also caused consumers‘<br />
income prospects to slip. High<br />
inflation rates are melting away<br />
consumers‘ purchasing power.<br />
As a result, income expectations<br />
fell to -31.3 points in April.<br />
This is 9.2 points lower than in<br />
March and the lowest value for<br />
the indicator in almost twenty<br />
years. The last time a worse<br />
value was measured was in February<br />
2003 with -32.8 points.<br />
Bürkl: „There will only be a<br />
sustainable turnaround in consumer<br />
confidence if there are<br />
successful peace negotiations in<br />
the war in Ukraine.“<br />
Following the slump in the<br />
previous month, economic expectations<br />
again suffered significant<br />
losses in April. The indicator<br />
loses 7.5 points and drops<br />
to -16.4 points. Compared with<br />
the same period of the previous<br />
year, the decline amounts to almost<br />
24 points. From the consumer‘s<br />
point of view, the risk to<br />
the German economy has risen<br />
further and the danger of a recession<br />
is assessed as high. The<br />
ongoing Ukraine war, a further<br />
tightening of sanctions against<br />
Russia and disrupted supply<br />
chains are slowing the economy<br />
and preventing the easing<br />
of pandemic-related restrictions<br />
from unleashing their positive<br />
impact.<br />
Symbol image: Pixabay / Peggy and Marco Lachmann-Anke<br />
Consequently, economic experts<br />
have recently significantly<br />
reduced their forecast for economic<br />
growth this year. In its<br />
recently published forecast, for<br />
example, the German Council<br />
of Economic Experts (Sachverständigenrat<br />
zur Begutachtung<br />
der gesamtwirtschaftlichen Entwicklung),<br />
the so-called „economic<br />
experts“, expects the<br />
German economy to grow by<br />
just under two percent in <strong>2022</strong>.<br />
Purchases on the<br />
decline<br />
In the wake of falling economic<br />
and income expectations, the<br />
propensity to buy has also declined<br />
for the third time in succession.<br />
With a significant drop<br />
of 8.5 points, the indicator has<br />
fallen to -10.6 points. This is the<br />
lowest level for more than 13<br />
years. In October 2008 - at the<br />
time of the financial and economic<br />
crisis - the last time a worse<br />
value was measured was -20.1<br />
points. In addition to the general<br />
uncertainty, it is above all the<br />
sharp rise in prices that is dampening<br />
consumer sentiment.<br />
If significantly more has to be<br />
spent on gasoline, heating oil<br />
and gas, this leaves correspondingly<br />
fewer financial resources<br />
for other purchases.
Page 2 T O M<br />
NEWS<br />
April <strong>2022</strong><br />
Shopping centers are increasingly<br />
focusing on the experience factor<br />
EHI observes stagnating number of assets<br />
The consequences of the Corona<br />
pandemic will continue<br />
to present stationary retail<br />
with major challenges in<br />
<strong>2022</strong>. Experts suspect that the<br />
negative developments on the<br />
U.S. market, with vacancies,<br />
high rents and strong competition<br />
from online providers,<br />
will soon also be seen in Germany.<br />
In addition, investors and project<br />
developers have become<br />
much more cautious after the<br />
boom years. Shopping center<br />
operators want to counter this<br />
trend with new concepts - such<br />
as a stronger focus on entertainment.<br />
„In the future, a considerable<br />
transformation process<br />
with a lot of restructuring is to<br />
be expected in Germany, especially<br />
for large inner-city shopping<br />
centers and department<br />
stores,“ says EHI retail expert<br />
Marco Atzberger on the results<br />
of the Shopping Center Report<br />
<strong>2022</strong>.<br />
At the beginning of <strong>2022</strong>, 493<br />
shopping centers with a minimum<br />
area of more than 10,000<br />
square meters were operating<br />
Pepco, one of Europe‘s leading<br />
retailers, will now also<br />
be present in Germany. On<br />
April 28, the first Pepco store<br />
will open in the Boulevard<br />
Berlin shopping center.<br />
The range includes high-quality<br />
clothing for the whole family<br />
and household goods at<br />
low prices.Klépierre is delighted<br />
with the leasing success.<br />
Markus Schwarting, Head of<br />
Leasing Territory Klépierre:<br />
„With 550 square meters of<br />
retail space, Pepco fits perfectly<br />
into the center‘s sector mix<br />
and the demand situation in the<br />
catchment area, which extends<br />
as far as Potsdam. A great start<br />
for our leasing ambitions in the<br />
third-party business for other<br />
investors.“<br />
Shopping centers are focusing on new concepts.<br />
<br />
Symbol image: Pixabay / Pascal König<br />
in Germany, as in the previous<br />
year. This means that the total<br />
number remained unchanged<br />
for the second time - despite a<br />
new opening in Fürth, which,<br />
however, took place on the site<br />
of a previous center. Total floor<br />
space increased only slightly<br />
to almost 16 million square<br />
meters. In the current calendar<br />
year, too, only isolated projects<br />
are expected to be implemented<br />
in the German shopping center<br />
market. By the end of the year,<br />
Pepco offers families all products<br />
for price-conscious household<br />
management including<br />
fashion for children, men‘s<br />
the total number could increase<br />
by two to three properties. For<br />
the next few years - including<br />
<strong>2022</strong> - EHI is aware of 15 shopping<br />
center plans - significantly<br />
fewer than in the planning lists<br />
of previous years. With regard<br />
to revitalizations and conversions<br />
of existing properties, there<br />
remains a clear restraint. Last<br />
year, the list of revitalization<br />
projects included 27 properties.<br />
This year, the number has dropped<br />
to 20 objects.<br />
Klépierre brings first German<br />
Pepco to Berlin<br />
New opening in the Boulevard shopping center<br />
Pepco celebrates its German premiere at the Boulevard Berlin<br />
shopping center. <br />
Photo: Pepco<br />
and women‘s clothing, fashion<br />
accessories, shoes, toys, household<br />
goods and decorative<br />
items.<br />
Redevco acquires<br />
majority stake in<br />
Hamburg-based<br />
redos Group<br />
Redevco, one of the largest private<br />
real estate investment managers<br />
in Europe, has acquired<br />
a majority stake in redos Group,<br />
the Hamburg-based specialist<br />
in large-scale retail and urban<br />
logistics properties. Founded in<br />
20<strong>04</strong>, redos is now one of the<br />
leading asset and investment managers<br />
for retail parks and local<br />
shopping locations in Germany.<br />
In addition, the company has a<br />
growing business unit for urban<br />
logistics space and properties,<br />
which enables an integrated approach<br />
to serving urban and peri-urban<br />
areas. The acquisition<br />
strengthens Redevco‘s market<br />
position, particularly in the<br />
highly attractive and crisis-resistant<br />
retail park segment, and<br />
increases assets under management<br />
(AuM) from €6.7 billion<br />
to around €9.7 billion. Redevco<br />
Services Deutschland GmbH,<br />
based in Düsseldorf, and redos<br />
will operate independently in<br />
the future. Both companies will<br />
continue their respective mandates,<br />
pursue their own investment<br />
strategies and serve their respective<br />
investors. Lars Heese, Managing<br />
Director Global Transaction<br />
Management, and Rowan<br />
Verwoerd, Portfolio Director,<br />
will continue to be responsible<br />
for the business activities of redevco<br />
Services Deutschland.<br />
New EHI study:<br />
Cash continues to<br />
lose importance in<br />
store shopping<br />
Cash is playing an increasingly<br />
minor role in shopping in Germany<br />
as a result of the pandemic.<br />
Last year, 38.5 percent of sales in<br />
stationary retail were paid for in<br />
cash, reported the Cologne-based<br />
retail research institute EHI<br />
in a recently published study.<br />
Before the pandemic - in 2019<br />
- it was 46.5 percent. Increasingly,<br />
customers were reaching for<br />
their cards instead of cash when<br />
paying. As a result, the revenue<br />
share of card payments in stationary<br />
retail rose from 50.5 percent<br />
in 2019 to 58.8 percent last year.<br />
The most popular card was the<br />
Girocard, formerly the EC card.<br />
More than 42 percent of stationary<br />
retail sales were paid with it.<br />
Credit cards were also used more<br />
frequently.
Page 3 T O M<br />
TOP STATEMENT OF THE MONTH April <strong>2022</strong><br />
TOP STATEMENT<br />
April<br />
„Retail is sometimes<br />
also part-time<br />
chaplaincy.“<br />
Bernd Titius, Managing<br />
Director of the fashion<br />
house Pecht in Bad Neustadt<br />
(Bavaria) in an article<br />
in the trade journal<br />
„Textilwirtschaft“<br />
<br />
Photo: Jana Schrenk / Mainpost
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Page 5 T O M<br />
ANALYSES April <strong>2022</strong><br />
Generation Z between<br />
consumption and sustainability<br />
ECC study shows ambivalence of youth - retail can help<br />
A new ECC CLUB study takes<br />
a close look at Generation Z<br />
and reveals the target group‘s<br />
disagreement on the subject<br />
of sustainability. Despite the<br />
high importance of the topic,<br />
young consumers feel overwhelmed<br />
by the sheer number<br />
of options. Retailers can provide<br />
assistance, particularly at<br />
the point of sale.<br />
Large sections of Generation<br />
Z - the 16- to 26-year-olds - accuse<br />
their older counterparts of<br />
gambling away their future by<br />
not consuming sustainably. Too<br />
little is being done to protect<br />
the environment in particular,<br />
and tougher measures are needed<br />
- but Generation Z itself<br />
finds it difficult to do without.<br />
Two-thirds of young consumers<br />
believe it is possible to live sustainably<br />
without compromising<br />
on lifestyle. This year‘s ECC<br />
CLUB Study <strong>2022</strong> „Future<br />
Needs of Generation Z“ by ECC<br />
COLOGNE shows the ambivalent<br />
feelings the young generation<br />
has to contend with.<br />
Spontaneous purchases<br />
instead of<br />
targeted searches<br />
The largest share of Generation<br />
Z consumers tends to buy sustainable<br />
food on a situational<br />
basis and depending on what is<br />
available locally. Only around<br />
one in four young consumers<br />
specifically searches for and<br />
buys sustainable products (27<br />
percent). Particularly at the<br />
point of sale, retailers can act as<br />
a reliable partner for Generation<br />
Z, which is often overwhelmed<br />
by the many choices available<br />
(71 percent agree). After all,<br />
despite high online affinity, the<br />
POS is still ahead of social networks<br />
in terms of inspiration<br />
(POS 77 percent, social media<br />
67 percent).<br />
Sustainability is a high priority for Gen Z - but in practice, they don‘t always act accordingly.<br />
The focus should also be on the<br />
pricing factor: For 72 percent of<br />
those surveyed, some of whom<br />
are about to enter professional<br />
life, the price factor necessarily<br />
beats the sustainability factor.<br />
And despite major concerns ab-<br />
<br />
out climate change, the majority<br />
of members of the so-called Gen<br />
Z, 69 and 59 percent respectively,<br />
continue to consume animal<br />
products in the form of dairy<br />
or meat products at least once a<br />
week.<br />
„Our ECC-CLUB study this<br />
year reveals the divisiveness of<br />
the young Generation Z. Even<br />
though the majority of young<br />
consumers are still optimistic<br />
about the future, concerns resonate<br />
in light of the crisis situations<br />
of the last two years. In<br />
these uncertain times, retailers<br />
must also pay more attention<br />
to Generation Z and its needs.<br />
With honesty, trust and reliability,<br />
retailers and manufacturers<br />
can become an important partner<br />
for 16- to 26-year-olds who<br />
are open to being taken by the<br />
hand,“ adds Dr. Ralf Deckers,<br />
Head of Customer Insights at<br />
ECC COLOGNE.<br />
Comparison with others in real<br />
life or on social media puts pressure<br />
on 71 percent of Gen Z<br />
members.<br />
Brands yes, but<br />
often secondhand<br />
As a result, it‘s no surprise that<br />
product brands play an important<br />
role in shopping for one in<br />
two (55 percent). 52 percent<br />
also pay attention to the image<br />
of the brand and therefore also<br />
to any sustainability aspects.<br />
Honest communication at eye<br />
level with a view to socially<br />
important issues can therefore<br />
become a real success factor<br />
for retailers and manufacturers.<br />
A look at the channels also reveals<br />
how Generation Z takes<br />
sustainability into account when<br />
shopping online. Around one<br />
in two has already shopped via<br />
a second-hand platform such<br />
as eBay, Momox or Vinted (57<br />
percent).<br />
Symbol image: Unsplash / Markus Spiske<br />
T O M<br />
TOPS OF THE MONTH<br />
Essential News About The Players In<br />
The Retail Property Market In Germany<br />
IMPRINT<br />
Publisher:<br />
Handelsimmobilien Heute Verlagsgesellschaft<br />
mbH<br />
Address:<br />
Alexanderstraße 16<br />
45130 Essen<br />
Germany<br />
Tel. 0<strong>04</strong>9-201-874 55 28<br />
Web: www.hi-heute.de<br />
Mail: tom@hi-heute.de<br />
Frequency of publication:<br />
monthly<br />
Circulation: approx. 5000 copies<br />
sent by e-mail<br />
Editorial team: Susanne Müller,<br />
Thorsten Müller<br />
Responsible in terms of press<br />
law: Thorsten Müller<br />
Layout: K4-PR, Essen
www.wisag.de<br />
Your shopping centre in the best hands<br />
Perfect cleanliness, uncompromising security and optimum service:<br />
all this keeps not only the customers satisfied, but also tenants and<br />
owners. With our tailored solutions and experience, you will benefit<br />
from optimum management costs. And at all times, we have value<br />
retention and the sustained development of your centre in mind.<br />
We go one step further for you.<br />
Joaquin Jimenez Zabala<br />
Tel. +49 162 7861-324 joaquin.jimenez.zabala@wisag.de
Page 7 T O M<br />
NEWS April <strong>2022</strong><br />
DI Group now has Emden‘s<br />
Dollart Center in its portfolio<br />
Management and leadership for East Frisian hybrid center<br />
New success in the far north:<br />
The Deutsche Immobilien<br />
Group (DI Group) is now adding<br />
the Dollart Center (DOC)<br />
in Emden, Lower Saxony, to<br />
its portfolio.<br />
For an institutional fund, Real<br />
I.S. is entrusting the DI experts<br />
with center, property and leasing<br />
management as well as technical<br />
property management and building<br />
services for the property.<br />
„The DOC is an exciting task<br />
in corona-related challenging<br />
times. We are looking forward<br />
to bringing our many years of<br />
experience and ESG expertise<br />
to East Frisia‘s largest shopping<br />
center,“ explains DI CEO Benedikt<br />
Jagdfeld.<br />
With around 25,000 square meters,<br />
the Dollart Center is one of<br />
the largest shopping centers in<br />
the region and offers great diversity<br />
with 36 retail tenants. Anchor<br />
tenants of the hybrid center<br />
GPEP leases real‘s<br />
ex-Future store to Globus<br />
Tönisvorst retail park gets new tenant<br />
Since the beginning of April,<br />
the former real store in the Tönisvorst<br />
retail park has been<br />
operating under a new flag:<br />
Globus reopened the hypermarket<br />
under its own name<br />
after a conversion period of<br />
several weeks.<br />
The DI Group has taken over the Dollart Center in Emden. <br />
<br />
Photo: Dollart Center Emden<br />
As part of this conversion, the<br />
rental space was adapted to the<br />
Globus concept. The realignment<br />
included the conversion of<br />
the corporate design, the product<br />
range, the shelving as well as the<br />
technology and IT.<br />
Globus is one of the leading<br />
operators of hypermarkets. The<br />
new store will focus even more<br />
strongly on freshness, in-house<br />
production and regionality on<br />
around 8500 square meters<br />
of rental space. The non-food<br />
section has been downsized in<br />
favor of the food departments.<br />
The store, which was previously<br />
operated by real as a future store<br />
to test innovative retail concepts,<br />
will also be technically up to<br />
date in future, with free WLAN<br />
services and self-service scan-<br />
upgrade it. <br />
ning and check-out systems. A<br />
Globus restaurant, a new bakery<br />
and further expansion of the<br />
fresh food counters and butchery<br />
are planned for the near future.<br />
Upgrading the location<br />
Marc Neis, Deputy Head of Real<br />
Estate Management at GPEP,<br />
underlines the importance of the<br />
long-term tenant change: „We<br />
are pleased that this retail location,<br />
which is important for the<br />
are Multi (Edeka Group), expert,<br />
H&M, JYSK - previously Dänisches<br />
Bettenlager - and Aldi.<br />
GPEP has leased the Ex-real in Toenisvorst to Globus and plans to<br />
Photo: GPEP<br />
region, will be further upgraded<br />
by the Globus concept and the<br />
upcoming measures. With our<br />
real estate management services<br />
and our industry know-how, we<br />
have accompanied the change of<br />
operator and the modernizations<br />
in a spirit of partnership. We will<br />
of course continue to do so in<br />
the future in order to expand the<br />
strong market position of our retail<br />
property.“<br />
B- and C-cities<br />
increasingly in the<br />
focus of capital<br />
investors<br />
The German partners of Sotheby‘s<br />
International Realty<br />
are seeing an increased focus<br />
on B and C cities by families<br />
in particular for owner-occupation,<br />
but also by capital<br />
investors. Sotheby‘s International<br />
Realty partner Anita<br />
Gärtner explains: „Due to the<br />
shortage of supply in A-cities<br />
and the continuing price<br />
pressure there, many families<br />
with children are moving to<br />
the metropolitan regions of the<br />
big cities, as real estate there<br />
is more affordable for them.<br />
The prerequisite, of course, is<br />
a good infrastructure in terms<br />
of transportation as well as<br />
educational and cultural offerings.“<br />
The increased interest<br />
in B- and C-cities is also reflected<br />
in figures. The global<br />
network of Sotheby‘s International<br />
Realty has achieved<br />
a record sales volume of $2<strong>04</strong><br />
billion in 2021, an increase of<br />
36% compared to the previous<br />
year ($150 billion). This<br />
was due to a resurgence in demand<br />
for premium properties<br />
in metropolitan areas, as well<br />
as increasing sales activity in<br />
secondary markets and vacation<br />
destinations worldwide.<br />
The brand‘s US sales volume<br />
grew by 33.8% year-on-year,<br />
in EMEIA by 48% and in Germany<br />
by 52%.<br />
Amazon with massive<br />
quarterly slump<br />
and stock plunge<br />
on shares in e-car manufacturer<br />
Rivian. The tech company<br />
is also posting heavy losses in<br />
online retail. Amazon made a<br />
loss of 3.8 billion dollars in the<br />
first quarter of the year. The figures<br />
published after the close<br />
of the stock exchange caused<br />
the share price to fall by more<br />
than ten percent after trading,<br />
after the share had previously<br />
risen by 4.6 percent. It is<br />
mainly the disappointing outlook<br />
that worries investors.<br />
Amazon warns that inflation<br />
continues to plague the company.<br />
Inflation added $2 billion<br />
in costs in the first quarter,<br />
he said, and inflationary<br />
pressures aren‘t going away<br />
anytime soon. Online retail<br />
losses in the first quarter were<br />
offset only by Amazon Web<br />
Services‘ cloud business.
From local hero ...<br />
Link your ideas<br />
to our investment<br />
spectrum<br />
As one of Europe’s leading investment managers for<br />
retail property, we are committed to further international<br />
expansion of our portfolio. We are interested<br />
in all types of retail property – from commercial<br />
buildings to retail parks and shopping centres. We<br />
welcome your ideas – let‘s do business!<br />
union-investment.de/realestate<br />
... to shopping star
Page 9 T O M<br />
NEWS April <strong>2022</strong><br />
Galeria moves to Tegel Quartier<br />
with brand new store<br />
HGHI is pleased about the new tenant in Berlin project<br />
The department store company<br />
Galeria Karstadt Kaufhof<br />
is expected to open a brand<br />
new store of around 10,000<br />
square meters in the newly<br />
designed pedestrian zone<br />
Gorkistraße / Tegel Quartier<br />
in Berlin-Tegel as early as October<br />
<strong>2022</strong>.<br />
It will be a record year for Peter<br />
Pane: In <strong>2022</strong>, the company<br />
will grow to 50 restaurants<br />
and 2,000 employees, and annual<br />
sales will reach a peak of<br />
120 million euros.<br />
„We are very happy that we can<br />
inspire so many people with our<br />
products and our heart‘s desire,<br />
sustainability,“ says Patrick<br />
Junge, owner and CEO of Peter<br />
Pane. „The recognition by our<br />
guests is a great gift. And also<br />
the many applications we get<br />
every day at Peter show that<br />
Peter Pane continues to grow in<br />
popularity.“<br />
Vegan and vegetarian on trend<br />
Already more than half (55<br />
percent) of the menu is vegan<br />
or vegetarian. The company is<br />
Galeria Karstadt Kaufhof plans to open a new store in Berlin‘s<br />
The new store in Tegel will be<br />
developed entirely in line with<br />
the Galeria 2.0 strategy. The<br />
sales area will offer a modern<br />
shopping experience thanks to<br />
furniture that is directly coordinated<br />
with the product ranges,<br />
a suitably aligned lighting<br />
concept and high-quality lightcolored<br />
floors. At this location,<br />
too, Galeria will select the assortments<br />
according to the principle<br />
of „trading up“ and „trending<br />
up“ and adapt them to local<br />
needs, take regional elements<br />
into account, thus creating a<br />
completely new quality of stay<br />
for customers and forming a<br />
strong point of attraction in the<br />
pedestrian zone Gorkistraße /<br />
Tegel Quartier.<br />
With the opening of an entirely<br />
new store in Tegel, Galeria is<br />
not only making a strong commitment<br />
to Berlin as a location,<br />
but also to the consistent Ger-<br />
Tegel Quarter in October. <br />
many-wide continuation of its<br />
own strategy. „Without a doubt,<br />
this sensational new lease to<br />
Galeria represents an absolute<br />
highlight for our major project,“<br />
says Harald Gerome Huth, owner<br />
and managing director of<br />
HGHI Holding GmbH.<br />
The Gorkistraße / Tegel Quartier<br />
pedestrian zone construction<br />
project, the only one of its<br />
kind in Germany, represents the<br />
extensive modernization and<br />
expansion of the entire, approx.<br />
250 meters long pedestrian<br />
zone Gorkistraße including the<br />
former shopping center Tegel-<br />
Center, the former department<br />
store Hertie as well as the traditional<br />
market hall Tegel. The revitalization<br />
and transformation<br />
Peter Pane looks forward<br />
to one more record year<br />
Number of stores grows to 50<br />
Patrick Junge, owner and managing<br />
director of Peter Pane.<br />
Photo: Peter Pane<br />
completely free of palm oil, soy,<br />
GMOs, artificial additives and<br />
flavor enhancers. All products<br />
come from regional, certified<br />
farms. Plastic has long since<br />
Visualization: HGHI<br />
of the Gorkistraße pedestrian<br />
zone is one of HGHI‘s largest<br />
projects and consists of a total<br />
of four extensive construction<br />
phases. The architectural firms<br />
Max Dudler, Pechtold, Ortner<br />
& Ortner and Rautenbach<br />
were involved in the design of<br />
the new Gorkistraße pedestrian<br />
zone. 36,000 square meters of<br />
retail space<br />
On a total of approximately<br />
90,000 square meters of gross<br />
floor area, around. 36,000<br />
square meters of retail space<br />
and about 28,000 square meters<br />
of office space. „More than 90<br />
percent of all rental space has<br />
already been leased, a great<br />
success for the project,“ says<br />
Huth.<br />
been replaced by paper, cardboard<br />
and wood - from straws to<br />
delivery packaging.<br />
Founded at the start of the<br />
Covid 19 pandemic, the inhouse<br />
delivery service „Peter<br />
Bringst‘s“ has become a fixture<br />
of the company over the past<br />
two years and is now so popular<br />
that it already accounts for<br />
about 20 percent of total sales.<br />
The first five Peter Pane sauces<br />
are now available in grocery<br />
stores across Germany and can<br />
be purchased there. All sauces<br />
are vegan and sustainably<br />
produced. Peter Pane has thus<br />
made the leap to becoming a<br />
multichannel foodservice company<br />
in the last two years, and<br />
this field will also be expanded<br />
further in <strong>2022</strong>.<br />
EY Real Estate<br />
restructures its<br />
management team<br />
EY Real Estate GmbH has appointed<br />
Fabian Schuster and<br />
Florian Schwalm as new managing<br />
directors, effective July 1.<br />
Christian Schulz-Wulkow, previous<br />
member of the management<br />
board, is leaving the company at<br />
his own request in order to pursue<br />
entrepreneurial activities.<br />
Together with Monica A. Schulte<br />
Strathaus - already a member<br />
of the management board since<br />
2016 - the new trio intends<br />
to continue the long-standing<br />
growth course of the leading real<br />
estate and infrastructure consultancy<br />
in the German-speaking<br />
region. In particular, it is planned<br />
to intensively expand the<br />
range of services in the area of<br />
digitalization and sustainability<br />
around the topics of ESG strategy,<br />
digital asset management and<br />
infrastructure consulting.<br />
New textile discounter<br />
Pepco wants to conquer<br />
German market<br />
Kik will soon have competition<br />
in Germany. This is because a<br />
new textile discounter is launching<br />
its first store in Berlin.<br />
Pepco has already made a name<br />
for itself as a textile discounter in<br />
Europe. The company currently<br />
operates 2,400 stores, around<br />
1,000 of which are in Poland<br />
alone. After expanding to Italy,<br />
Spain and Austria, Pepco now<br />
wants to take off with stores in<br />
Germany. While the first Pepco<br />
stores had already opened in<br />
Austria in the fall of 2021, it took<br />
a little longer in Germany. But in<br />
the meantime, the first store is<br />
ready to open in the Boulevard<br />
Berlin shopping center. Further<br />
locations are to follow before the<br />
end of the year.<br />
Meta opens first<br />
stationary store in<br />
cooperation with<br />
Ray Ban<br />
Meta has announced the opening<br />
of its first brick-and-mortar store.<br />
The store is scheduled to open its<br />
doors on May 9 in Burlingame,<br />
California, the Facebook parent<br />
recently announced. The store<br />
will offer VR goggles and eyewear<br />
accessories - Meta‘s latest<br />
model ‚Quest 2‘ will be featured,<br />
a pair of glasses made specifically<br />
for use in the Metaverse.
Page 11 T O M<br />
NEWS April <strong>2022</strong><br />
EDEKA continues<br />
to grow and invest<br />
Acquisition of Real stores opens up additional prospects<br />
In the second year of the Corona<br />
pandemic, the cooperative<br />
model of retailing run by<br />
independent merchants again<br />
proved its strength. The approximately<br />
3,500 merchants<br />
in the EDEKA network generated<br />
sales totaling 34.7 billion<br />
euros in 2021 - an increase<br />
of 4.7 percent compared with<br />
the previous exceptional year<br />
of 2020.<br />
Galeria Karstadt Kaufhof recently<br />
launched the roll-out<br />
of the Galeria 2.0 strategy<br />
with the completely remodeled<br />
store in Euskirchen. In<br />
October 2021, three showcase<br />
stores had opened in Frankfurt,<br />
Kassel and Kleve and<br />
had shown success in the market<br />
over the past six months<br />
or so.<br />
The three showcases represent<br />
store types precisely tailored to<br />
size and catchment area: Stores<br />
in metropolitan areas, regional<br />
magnet and local forum.<br />
Galeria CEO Miguel Müllenbach<br />
explains: „Euskirchen is<br />
the starting signal for the implementation<br />
of Galeria 2.0<br />
in the stores. Other stores will<br />
follow in the summer and fall.<br />
These include store types with<br />
complete remodels, such as<br />
The EDEKA Group can present a pleasing annual balance sheet.<br />
<br />
Photo: EDEKA<br />
„Entrepreneurial spirit, customer<br />
proximity, genuine variety<br />
and the creation of shopping experiences<br />
- the range of services<br />
offered by EDEKA merchants<br />
is unparalleled and remains our<br />
greatest advantage in the intensely<br />
competitive environment,“<br />
says Markus Mosa, CEO of<br />
EDEKA headquarters. In the<br />
discount segment, the company‘s<br />
subsidiary Netto Marken-<br />
Discount recorded growth of<br />
around one percent to currently<br />
14.7 billion euros. Overall, the<br />
EDEKA Group increased its sales<br />
volume last year by 2.9 percent<br />
to now 62.7 billion euros.<br />
The start of <strong>2022</strong> will be overshadowed<br />
by the war in Ukraine<br />
and rising inflation in Germany.<br />
Last year, the EDEKA Group<br />
invested 2.2 billion euros in its<br />
own retail infrastructure.<br />
For the current year, as much as<br />
2.8 billion euros have been budgeted<br />
for this purpose. „What<br />
we generate at EDEKA flows<br />
back into the business and thus<br />
benefits Germany as a business<br />
Roll-out of Galeria 2.0<br />
starts in Euskirchen<br />
Completely modernized store to be followed by others<br />
Fulda, as well as those that will<br />
be significantly modernized<br />
without requiring a complete<br />
remodel, such as our Munich-<br />
Marienplatz store. Added to<br />
this is a new showcase for the<br />
important business of stores in<br />
centers, which we have not yet<br />
presented at all. And finally, together<br />
with our owner, we are<br />
location as a whole - and not anonymous<br />
investors,“ says Markus<br />
Mosa.<br />
The focus will continue to be<br />
on expansion with future-proof<br />
stores, optimization of the logistics<br />
network, driving forward<br />
digital innovations at all<br />
levels, and - with BUDNI and<br />
trinkgut - the expansion of specialized<br />
specialty store concepts<br />
in the drugstore and beverage<br />
segment.<br />
Galeria Karstadt Kaufhof has started the roll-out of the Galeria 2.0<br />
strategy. <br />
Photo: Galeria<br />
in the process of pushing ahead<br />
with some very large developments<br />
that will not only literally<br />
mean the creation of new large<br />
stores, but also a considerable<br />
enhancement of the respective<br />
city centers. Alongside this,<br />
we continue to work with high<br />
energy on the completion of our<br />
new online store.“<br />
Surprisingly good Ifo<br />
figures for April<br />
Sentiment in the German economy<br />
brightened surprisingly in<br />
April. The Ifo business climate<br />
rose by one point compared with<br />
March to 91.8 points, as the Ifo<br />
Institute recently announced in<br />
Munich. Analysts, on the other<br />
hand, had expected a downturn<br />
to 89.0 points. In March, Germany‘s<br />
most important economic<br />
barometer had slumped because<br />
of Russia‘s attack on Ukraine.<br />
„After the initial shock of the<br />
Russian attack, the German economy<br />
is showing resilience,“<br />
Ifo President Clemens Fuest<br />
commented. He added that sentiment<br />
had stabilized at a low<br />
level. Companies‘ still pessimistic<br />
expectations brightened noticeably,<br />
and the current situation<br />
was hardly assessed any better.<br />
The business climate improved<br />
in industry and among service<br />
providers, while it deteriorated<br />
in trade and construction.<br />
FCR Immobilien has<br />
a very good start of<br />
the year<br />
FCR Immobilien AG has made a<br />
very successful start to the <strong>2022</strong><br />
financial year. Earnings before<br />
taxes, EBT, improved significantly<br />
by 90% to €3.8 million,<br />
compared to €2.0 million in the<br />
same quarter last year. The operating<br />
result from real estate<br />
management, FFO, also increased<br />
significantly by 64% to 2.3<br />
million compared to 1.4 million<br />
in the first quarter of 2021. The<br />
very pleasing development is an<br />
expression of the positioning of<br />
FCR Immobilien AG with a focus<br />
on the portfolio management<br />
of shopping and retail centers.<br />
Deutsche EuroShop:<br />
Wilhelm Wellner<br />
takes a break from<br />
the Executive Board<br />
Wilhelm Wellner, Spokesman<br />
of the Executive Board of Deutsche<br />
EuroShop AG, Hamburg,<br />
will not be able to perform his<br />
Executive Board duties until<br />
at least the end of September<br />
for health reasons. In view of<br />
Wellner‘s expected return, the<br />
Supervisory Board has at the<br />
same time resolved to reappoint<br />
him with effect from October<br />
1. In the meantime, Wilhelm<br />
Wellner‘s previous duties will<br />
be assumed by the other member<br />
of the Executive Board, Olaf<br />
Borkers.
Page 13 T O M<br />
GUEST CONTRIBUTION April <strong>2022</strong><br />
Commonplace, but not self-evident<br />
The future city centers - guest article by Stefan Postert, Ute Marks & Jens Nußbaum (Stadt + Handel)<br />
What does the downtown experience<br />
of tomorrow actually<br />
look like? If we could get into<br />
a time machine right now and<br />
fast-forward into the future,<br />
which downtown would we<br />
like to encounter? What makes<br />
it stand out? What will it<br />
be?<br />
Perhaps a twenty-hour mix of<br />
retail, dining, culture, creativity<br />
and community.<br />
Or an equitable, sustainable, and<br />
friendly place that celebrates its<br />
historically valuable townscape<br />
and where multicultural vibrancy,<br />
entrepreneur:ic spirit, and<br />
innovation are alive and well.<br />
Or a place where protected nature<br />
and creative city life successfully<br />
come together in a<br />
model of environmental, social<br />
and economic sustainability.<br />
Or a place where digital technology<br />
is embraced and connects<br />
us to our issues of the day,<br />
thanks to our dual presence both<br />
locally and around the globe.<br />
Or a place where everyone is<br />
welcome and wants to be.<br />
Definitely. Maybe. Or yet in a<br />
completely different way? Getting<br />
to this or any other version<br />
of the future for each of our<br />
downtowns will take many bold<br />
ideas and proposals to identify,<br />
curate and implement. Some of<br />
them will be easy to implement.<br />
Others will take more time and<br />
even more ingenuity. This requires<br />
structures that are capable<br />
of action in the short term<br />
and sustainable in the long term.<br />
And it requires business models<br />
that reflect a new economic viability<br />
for our inner cities. State<br />
subsidies are a bridge, but not a<br />
permanent solution.<br />
The face of our downtowns will<br />
change significantly after the<br />
Covid 19 pandemic. Whether<br />
for the better or for the worse<br />
depends largely on the future<br />
viability of supply structures<br />
(especially beyond the retail<br />
sector), the willingness of relevant<br />
stakeholders to cooperate<br />
and participate, and the creative<br />
use of the potential of existing<br />
spaces (both public and private).<br />
To successfully manage this<br />
transformation, the DNA of the<br />
„third place“ downtown must be<br />
rediscovered - by no more, by<br />
no less. The complexity of this<br />
task can be daunting. Therefore,<br />
This is what makes city centers fun! <br />
it must be organized in a manageable<br />
and motivating way - and<br />
it must produce visible results!<br />
A process,<br />
not a project<br />
However, the challenges and<br />
the tasks involved demand a<br />
level of consideration that goes<br />
far beyond basic spatial planning<br />
drawings. It is therefore<br />
essential to view the inner cities<br />
as the place that people want to<br />
experience in the future. And<br />
this not only in hearings with<br />
experts and specialists, but<br />
also very consistently with the<br />
people who produce urbanity<br />
in our inner cities. Who make<br />
our inner cities lovable, livable<br />
and worthwhile - through their<br />
actions. And who, as like-minded<br />
people in their city centers,<br />
think and act courageously and<br />
together. Urbanity benefactors<br />
who solicit each other‘s approval<br />
and commitment. Who<br />
work together with the city to<br />
bring ideas to life. Drivers and<br />
decision-makers in a lasting<br />
process, characterized by new<br />
collaboration and far-reaching<br />
intervention.<br />
Photo: Stadt + Handel<br />
Because it is necessary: In many<br />
city centers, their functional imbalance<br />
is becoming apparent.<br />
The commercial dominance<br />
in their city centers, which has<br />
been apparent for a long time<br />
but is only now being noticed,<br />
is literally falling to the feet of<br />
those responsible in politics and<br />
administration. The bloodletting<br />
is great and in parts not yet really<br />
foreseeable. What if retail<br />
is not followed by more retail?<br />
What if well-known and established<br />
business models of inner-city<br />
real estate break away?<br />
What if the service providers<br />
of our urbanity become service<br />
recipients? The dimension and<br />
complexity of the task is completely<br />
new in many places and<br />
can be mastered neither with<br />
sectoral strategies nor with familiar<br />
approaches.<br />
New governance<br />
instead of<br />
business-as-usual<br />
The current approach to so-called<br />
governance - planning, organizing<br />
and managing a downtown<br />
- is often an isolated one:<br />
one team designs recovery plans<br />
after an extraordinary event like<br />
Corona, another team addresses<br />
sustainability issues, another<br />
focuses on livelihood and<br />
well-being, and yet another on<br />
urban planning and infrastructure.<br />
This may be an efficient<br />
way to structure the work of a<br />
downtown, but it is not the most<br />
effective. Downtowns are systems,<br />
not silos! Downtowns are<br />
made up of people, of places,<br />
and of milieus that often change<br />
rapidly.<br />
The new normal, regardless of<br />
its duration and validity, requires<br />
new governance models that<br />
mitigate risk for downtowns<br />
while increasing their ability<br />
to respond adequately to the<br />
evolution of new, unexpected<br />
challenges. Business-as-usual<br />
models of reactive planning and<br />
isolated decision-making cannot<br />
generate the fundamental<br />
strength and flexibility needed<br />
for (downtown) cities to succeed<br />
in the face of acute Corona<br />
shock and chronic stresses on<br />
downtowns.<br />
What is needed is an effective<br />
immune system that strengthens<br />
our downtowns and makes them<br />
resilient to external influences.<br />
However, this requires that we<br />
deepen our understanding of the<br />
risks that threaten the stability<br />
of downtown structures. Only in<br />
the knowledge of this and in recognition<br />
of existing and imminent<br />
challenges can appropriate<br />
„immune responses“ be developed<br />
in the form of pragmatic<br />
measures and tailored concepts.<br />
It is essential to take a holistic<br />
view of the capacities and risks<br />
of our inner cities, also and in<br />
particular through meaningful<br />
cooperation between all stakeholders<br />
in urban society. By no<br />
means, an easy task.<br />
Meaningful<br />
transformation<br />
In all of this, it is important to<br />
keep an eye on the ever-changing<br />
visitor journey and take it<br />
into account. This means that<br />
our city centers must become<br />
much more adaptable than they<br />
have been up to now. Downtowns<br />
must not only satisfy consumption<br />
- no, they must also be<br />
smart, green, people-friendly,<br />
and above all, one thing: resilient.<br />
A resilient inner-city future requires<br />
addressing challenges<br />
and creating solutions in ways<br />
that are place-based, integrated,<br />
inclusive, risk-aware, and forward-looking.<br />
In this context,<br />
urban resilience - apart from<br />
Corona - responds to converging<br />
megatrends, such as climate<br />
change, urbanization, and<br />
digitalization, and also includes<br />
the ability to adapt and recover<br />
from crises.<br />
To stand firm and grow, regardless<br />
of the chronic environmental,<br />
social, economic, and technological<br />
pressures and acute<br />
shocks to which a downtown<br />
is exposed. In short, to enable<br />
transformation that makes sense.<br />
That‘s why downtown development<br />
is not (just) about the big<br />
measures. About the one „big<br />
shot.“
Page 15 T O M<br />
INTERVIEW April <strong>2022</strong><br />
Convincing customers with<br />
flexibility in delivery time and location<br />
Exclusive interview with P3 Logistic Parks Germany boss Sönke Kewitz<br />
P3 Logistic Parks is the third<br />
largest logistics property owner<br />
in continental Europe<br />
with a portfolio of 7.5 billion<br />
euros in eleven countries. The<br />
company also acts as an investor<br />
and developer of logistics<br />
properties and is wholly owned<br />
by GIC, Singapore‘s sovereign<br />
wealth fund. Of course,<br />
it has also been active in Germany<br />
for many years and is<br />
very successful there. <strong>TOM</strong><br />
Editor-in-Chief Thorsten<br />
Müller spoke with Germany<br />
CEO Sönke Kewitz about the<br />
reasons for impressively growing<br />
sales, current challenges<br />
and the next goals of the<br />
company, which offers increasingly<br />
significant warehouse<br />
space, especially for retailers.<br />
<strong>TOM</strong>: Mr. Kewitz, large logistics<br />
companies like yours<br />
or companies like Garbe, for<br />
which you once worked, are<br />
currently highly successful -<br />
despite a global pandemic and<br />
the war situation in Ukraine<br />
that has been going on for about<br />
two months. What have<br />
you managed to do particularly<br />
well, especially with regard<br />
to your activities in Germany?<br />
Sönke Kewitz: „In fact, things<br />
really haven‘t gone badly here<br />
in the last two years. We were<br />
able to more than triple our<br />
portfolio. Especially the acquisitions<br />
of the pan-European Maximus<br />
portfolio and the Matrix<br />
portfolio with 33 German retail<br />
logistics assets ensured a rapid<br />
growth of our portfolio. Since<br />
the beginning of 2020, P3‘s<br />
German portfolio has grown<br />
from 16 properties and around<br />
400,000 sqm of leasable space at<br />
the time to 67 properties and 1.7<br />
million sqm of leasable space<br />
today. The portfolio is fully leased.<br />
Highlights of the past year<br />
included P3‘s largest brownfield<br />
project to date, which was<br />
completed in Kamen, Germany.<br />
We had signed all leases for this<br />
nearly 130,000 sq. ft. property<br />
before completion.“<br />
Sönke Kewitz, Germany head of P3 Logistic Parks in conversation<br />
with HI HEUTE. <br />
Photo: <strong>TOM</strong><br />
<strong>TOM</strong>: Retail is going through<br />
a bad time in this country<br />
right now. First the everbooming<br />
e-commerce, then<br />
the closure phase during the<br />
Covid boom, and currently<br />
the merchandise and supply<br />
shortages. How do you assess<br />
the market and what does that<br />
mean for your logistics business?<br />
Sönke Kewitz: „Our consumer<br />
behavior has already changed a<br />
lot due to the points you described<br />
and will continue to do so.<br />
Why should you pick something<br />
up when you can have it brought<br />
to you? Basically, supermarkets<br />
and even some shopping centers<br />
are nothing more than delivery<br />
warehouses, except that we drive<br />
there ourselves. I‘m certain<br />
that the future of shopping is<br />
online - and that applies to nonfood<br />
products just as much as to<br />
groceries. Customers are ambivalent<br />
in their desire for the fastest<br />
possible delivery, but at the<br />
same time for maximum sustainability.<br />
It‘s in the hands of delivery<br />
logistics to do justice to<br />
both and thereby pay dividends<br />
to the company‘s success.“<br />
<strong>TOM</strong>: That should encourage<br />
you and give you even more<br />
impetus, right?<br />
Sönke Kewitz: „Yes, of course.<br />
The importance of logistics will<br />
continue to rise, because in the<br />
long term, the retailers that will<br />
be successful will be those that<br />
convince their customers with<br />
flexibility in terms of delivery<br />
time and location. From a retail<br />
perspective, now is the right<br />
time to rethink logistics processes<br />
and to optimize and coordinate<br />
procurement logistics, warehouse<br />
logistics, distribution<br />
logistics and store logistics.“<br />
<strong>TOM</strong>: How then would you<br />
describe the current requirements<br />
from the point of view<br />
of retailers for logistics companies<br />
like yours?<br />
Sönke Kewitz: „In addition<br />
to small facilities close to city<br />
centers, retailers today primarily<br />
need larger logistics centers<br />
that are strategically located, for<br />
example in metropolitan regions<br />
or near highway interchanges.<br />
We are currently looking<br />
more and more at brownfield<br />
sites that can be developed into<br />
logistics locations in a comparatively<br />
uncomplicated way. It is<br />
also not an exception, but rather<br />
the rule, that tenants of urban<br />
logistics properties are now primarily<br />
online retailers.“<br />
<strong>TOM</strong>: However, it is now not<br />
only conceivable, but already<br />
lived practice, that even<br />
in shopping centers logistics<br />
appears as a use variant, just<br />
like offices or apartments.<br />
Will this happen even more<br />
frequently in the future?<br />
Sönke Kewitz: „Urban logistics<br />
competes with residential,<br />
office and retail properties. Logistics<br />
often has to take a back<br />
seat in the process. But yes, there<br />
will be more and more such<br />
cases. Basically, it can be said<br />
that the shortage of space in<br />
urban centers will increasingly<br />
lead retailers to convert unprofitable<br />
stores or vacant space into<br />
distribution centers to handle<br />
online deliveries, returns and<br />
click-and-collect orders. And<br />
another important fact in this<br />
context: In major cities, a tenminute<br />
shorter transport route<br />
can lead to savings of up to<br />
one million euros per year. This<br />
makes investments in new construction<br />
and acquisition of highpriced<br />
logistics centers in urban<br />
areas profitable.“<br />
<strong>TOM</strong>: What are your future<br />
plans? What are P3‘s next<br />
goals?<br />
Sönke Kewitz: „We will continue<br />
to acquire large portfolios<br />
and aim to double our holdings<br />
in Germany, worth just under<br />
2.8 billion euros, over the next<br />
four years. What many players<br />
don‘t really know is that half<br />
of the logistics properties that<br />
will be needed in Germany in<br />
the next ten years have not even<br />
been built yet. So there is still<br />
great potential there.<br />
In general, we want to play a<br />
major role in shaping the infrastructure<br />
of today and tomorrow.<br />
Our drivers for this are satisfied<br />
customers, employees and people<br />
living in the communities<br />
where we operate, but also an<br />
intact environment. We focus<br />
on large portfolios in Europe,<br />
but also on individual properties<br />
in local markets. We want<br />
to keep the ecological environment<br />
constantly in mind, which<br />
is why we are working to certify<br />
all P3 properties with a BREE-<br />
AM rating of „very good.“<br />
<strong>TOM</strong>: Hearing about such<br />
goals and plans also raises the<br />
question of personnel. What is<br />
the situation with that?<br />
Sönke Kewitz: „The German<br />
P3 team grew from 16 to 39<br />
employees today in the last two<br />
years. We would like to further<br />
increase the team significantly<br />
in the next few years.“
Page 16 T O M<br />
MAP OF THE MONTH April <strong>2022</strong><br />
GfK Purchasing Power Germany, Austria, Switzerland <strong>2022</strong><br />
GfK’s Map of the Month for April shows the regional<br />
distribution of purchasing power in Germany, Austria<br />
and Switzerland in <strong>2022</strong>. With an average per<br />
capita purchasing power of €41,758, the Swiss will<br />
once again have significantly more money available<br />
for spending and saving in <strong>2022</strong> than the neighboring<br />
Germans (€24,807) and Austrians (€24,759).<br />
However, there are significant regional differences<br />
in terms of net disposable income not only between<br />
the three countries but also within each country. In<br />
Switzerland, the district of Höfe takes first place by<br />
far. People there have an average of €97,329 at their<br />
disposal, well over 3 times the purchasing power of<br />
the Bernina region, which has the lowest purchasing<br />
power (€30,608). Among Austrians, Vienna‘s<br />
first district (inner city) leads the way with a per capita<br />
purchasing power of €40,332, while Vienna‘s<br />
15th district (Rudolfsheim-Fünfhaus) brings up the<br />
rear with €19,587. The purchasing power gap widens<br />
least in Germany: with a per capita purchasing<br />
power of €34,758, the Starnberg district leads the<br />
ranking of German districts; Gelsenkirchen comes<br />
last with a net disposable income of €19,778 per inhabitant.