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TOM 04 2022

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T<br />

TOPS<br />

M<br />

OF THE MONTH<br />

O<br />

Essential News About The Players In<br />

The Retail Property Market In Germany<br />

THE HOTTEST DEALS +++<br />

INTERVIEWS +++ STATEMENTS<br />

+++ PARTICULARS +++<br />

ANALYSES +++ PROJECTS<br />

presented by HI-HEUTE.DE<br />

April <strong>2022</strong><br />

The Germans have thoroughly lost the desire to make purchases. <br />

Consumer climate at historic low<br />

GfK: Hopes of recovery finally dashed<br />

According to GfK, consumer<br />

sentiment in Germany deteriorated<br />

significantly in April<br />

for the second time in succession.<br />

Both economic and income<br />

expectations as well as<br />

propensity to buy suffered noticeable<br />

losses. GfK forecasts<br />

-26.5 points for May, 10.8<br />

points lower than in April.<br />

This means that consumer sentiment<br />

is plummeting to a new<br />

historic low and is well below<br />

the previous record low from<br />

the spring of 2020 during the<br />

first Corona lockdown. A noticeable<br />

increase in the propensity<br />

to save in April accelerated<br />

this crash.<br />

Consequences of<br />

war and inflation<br />

„The Ukraine war as well as<br />

high inflation have dealt a severe<br />

blow to consumer sentiment.<br />

This has finally dashed hopes<br />

of a recovery as a result of the<br />

easing of pandemic-related restrictions,“<br />

explains GfK consumer<br />

expert Rolf Bürkl.<br />

Acute risk<br />

of recession<br />

The explosion in energy prices<br />

as a result of the great uncertainty<br />

caused by the war and the extensive<br />

sanctions against Russia<br />

have also caused consumers‘<br />

income prospects to slip. High<br />

inflation rates are melting away<br />

consumers‘ purchasing power.<br />

As a result, income expectations<br />

fell to -31.3 points in April.<br />

This is 9.2 points lower than in<br />

March and the lowest value for<br />

the indicator in almost twenty<br />

years. The last time a worse<br />

value was measured was in February<br />

2003 with -32.8 points.<br />

Bürkl: „There will only be a<br />

sustainable turnaround in consumer<br />

confidence if there are<br />

successful peace negotiations in<br />

the war in Ukraine.“<br />

Following the slump in the<br />

previous month, economic expectations<br />

again suffered significant<br />

losses in April. The indicator<br />

loses 7.5 points and drops<br />

to -16.4 points. Compared with<br />

the same period of the previous<br />

year, the decline amounts to almost<br />

24 points. From the consumer‘s<br />

point of view, the risk to<br />

the German economy has risen<br />

further and the danger of a recession<br />

is assessed as high. The<br />

ongoing Ukraine war, a further<br />

tightening of sanctions against<br />

Russia and disrupted supply<br />

chains are slowing the economy<br />

and preventing the easing<br />

of pandemic-related restrictions<br />

from unleashing their positive<br />

impact.<br />

Symbol image: Pixabay / Peggy and Marco Lachmann-Anke<br />

Consequently, economic experts<br />

have recently significantly<br />

reduced their forecast for economic<br />

growth this year. In its<br />

recently published forecast, for<br />

example, the German Council<br />

of Economic Experts (Sachverständigenrat<br />

zur Begutachtung<br />

der gesamtwirtschaftlichen Entwicklung),<br />

the so-called „economic<br />

experts“, expects the<br />

German economy to grow by<br />

just under two percent in <strong>2022</strong>.<br />

Purchases on the<br />

decline<br />

In the wake of falling economic<br />

and income expectations, the<br />

propensity to buy has also declined<br />

for the third time in succession.<br />

With a significant drop<br />

of 8.5 points, the indicator has<br />

fallen to -10.6 points. This is the<br />

lowest level for more than 13<br />

years. In October 2008 - at the<br />

time of the financial and economic<br />

crisis - the last time a worse<br />

value was measured was -20.1<br />

points. In addition to the general<br />

uncertainty, it is above all the<br />

sharp rise in prices that is dampening<br />

consumer sentiment.<br />

If significantly more has to be<br />

spent on gasoline, heating oil<br />

and gas, this leaves correspondingly<br />

fewer financial resources<br />

for other purchases.


Page 2 T O M<br />

NEWS<br />

April <strong>2022</strong><br />

Shopping centers are increasingly<br />

focusing on the experience factor<br />

EHI observes stagnating number of assets<br />

The consequences of the Corona<br />

pandemic will continue<br />

to present stationary retail<br />

with major challenges in<br />

<strong>2022</strong>. Experts suspect that the<br />

negative developments on the<br />

U.S. market, with vacancies,<br />

high rents and strong competition<br />

from online providers,<br />

will soon also be seen in Germany.<br />

In addition, investors and project<br />

developers have become<br />

much more cautious after the<br />

boom years. Shopping center<br />

operators want to counter this<br />

trend with new concepts - such<br />

as a stronger focus on entertainment.<br />

„In the future, a considerable<br />

transformation process<br />

with a lot of restructuring is to<br />

be expected in Germany, especially<br />

for large inner-city shopping<br />

centers and department<br />

stores,“ says EHI retail expert<br />

Marco Atzberger on the results<br />

of the Shopping Center Report<br />

<strong>2022</strong>.<br />

At the beginning of <strong>2022</strong>, 493<br />

shopping centers with a minimum<br />

area of more than 10,000<br />

square meters were operating<br />

Pepco, one of Europe‘s leading<br />

retailers, will now also<br />

be present in Germany. On<br />

April 28, the first Pepco store<br />

will open in the Boulevard<br />

Berlin shopping center.<br />

The range includes high-quality<br />

clothing for the whole family<br />

and household goods at<br />

low prices.Klépierre is delighted<br />

with the leasing success.<br />

Markus Schwarting, Head of<br />

Leasing Territory Klépierre:<br />

„With 550 square meters of<br />

retail space, Pepco fits perfectly<br />

into the center‘s sector mix<br />

and the demand situation in the<br />

catchment area, which extends<br />

as far as Potsdam. A great start<br />

for our leasing ambitions in the<br />

third-party business for other<br />

investors.“<br />

Shopping centers are focusing on new concepts.<br />

<br />

Symbol image: Pixabay / Pascal König<br />

in Germany, as in the previous<br />

year. This means that the total<br />

number remained unchanged<br />

for the second time - despite a<br />

new opening in Fürth, which,<br />

however, took place on the site<br />

of a previous center. Total floor<br />

space increased only slightly<br />

to almost 16 million square<br />

meters. In the current calendar<br />

year, too, only isolated projects<br />

are expected to be implemented<br />

in the German shopping center<br />

market. By the end of the year,<br />

Pepco offers families all products<br />

for price-conscious household<br />

management including<br />

fashion for children, men‘s<br />

the total number could increase<br />

by two to three properties. For<br />

the next few years - including<br />

<strong>2022</strong> - EHI is aware of 15 shopping<br />

center plans - significantly<br />

fewer than in the planning lists<br />

of previous years. With regard<br />

to revitalizations and conversions<br />

of existing properties, there<br />

remains a clear restraint. Last<br />

year, the list of revitalization<br />

projects included 27 properties.<br />

This year, the number has dropped<br />

to 20 objects.<br />

Klépierre brings first German<br />

Pepco to Berlin<br />

New opening in the Boulevard shopping center<br />

Pepco celebrates its German premiere at the Boulevard Berlin<br />

shopping center. <br />

Photo: Pepco<br />

and women‘s clothing, fashion<br />

accessories, shoes, toys, household<br />

goods and decorative<br />

items.<br />

Redevco acquires<br />

majority stake in<br />

Hamburg-based<br />

redos Group<br />

Redevco, one of the largest private<br />

real estate investment managers<br />

in Europe, has acquired<br />

a majority stake in redos Group,<br />

the Hamburg-based specialist<br />

in large-scale retail and urban<br />

logistics properties. Founded in<br />

20<strong>04</strong>, redos is now one of the<br />

leading asset and investment managers<br />

for retail parks and local<br />

shopping locations in Germany.<br />

In addition, the company has a<br />

growing business unit for urban<br />

logistics space and properties,<br />

which enables an integrated approach<br />

to serving urban and peri-urban<br />

areas. The acquisition<br />

strengthens Redevco‘s market<br />

position, particularly in the<br />

highly attractive and crisis-resistant<br />

retail park segment, and<br />

increases assets under management<br />

(AuM) from €6.7 billion<br />

to around €9.7 billion. Redevco<br />

Services Deutschland GmbH,<br />

based in Düsseldorf, and redos<br />

will operate independently in<br />

the future. Both companies will<br />

continue their respective mandates,<br />

pursue their own investment<br />

strategies and serve their respective<br />

investors. Lars Heese, Managing<br />

Director Global Transaction<br />

Management, and Rowan<br />

Verwoerd, Portfolio Director,<br />

will continue to be responsible<br />

for the business activities of redevco<br />

Services Deutschland.<br />

New EHI study:<br />

Cash continues to<br />

lose importance in<br />

store shopping<br />

Cash is playing an increasingly<br />

minor role in shopping in Germany<br />

as a result of the pandemic.<br />

Last year, 38.5 percent of sales in<br />

stationary retail were paid for in<br />

cash, reported the Cologne-based<br />

retail research institute EHI<br />

in a recently published study.<br />

Before the pandemic - in 2019<br />

- it was 46.5 percent. Increasingly,<br />

customers were reaching for<br />

their cards instead of cash when<br />

paying. As a result, the revenue<br />

share of card payments in stationary<br />

retail rose from 50.5 percent<br />

in 2019 to 58.8 percent last year.<br />

The most popular card was the<br />

Girocard, formerly the EC card.<br />

More than 42 percent of stationary<br />

retail sales were paid with it.<br />

Credit cards were also used more<br />

frequently.


Page 3 T O M<br />

TOP STATEMENT OF THE MONTH April <strong>2022</strong><br />

TOP STATEMENT<br />

April<br />

„Retail is sometimes<br />

also part-time<br />

chaplaincy.“<br />

Bernd Titius, Managing<br />

Director of the fashion<br />

house Pecht in Bad Neustadt<br />

(Bavaria) in an article<br />

in the trade journal<br />

„Textilwirtschaft“<br />

<br />

Photo: Jana Schrenk / Mainpost


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Page 5 T O M<br />

ANALYSES April <strong>2022</strong><br />

Generation Z between<br />

consumption and sustainability<br />

ECC study shows ambivalence of youth - retail can help<br />

A new ECC CLUB study takes<br />

a close look at Generation Z<br />

and reveals the target group‘s<br />

disagreement on the subject<br />

of sustainability. Despite the<br />

high importance of the topic,<br />

young consumers feel overwhelmed<br />

by the sheer number<br />

of options. Retailers can provide<br />

assistance, particularly at<br />

the point of sale.<br />

Large sections of Generation<br />

Z - the 16- to 26-year-olds - accuse<br />

their older counterparts of<br />

gambling away their future by<br />

not consuming sustainably. Too<br />

little is being done to protect<br />

the environment in particular,<br />

and tougher measures are needed<br />

- but Generation Z itself<br />

finds it difficult to do without.<br />

Two-thirds of young consumers<br />

believe it is possible to live sustainably<br />

without compromising<br />

on lifestyle. This year‘s ECC<br />

CLUB Study <strong>2022</strong> „Future<br />

Needs of Generation Z“ by ECC<br />

COLOGNE shows the ambivalent<br />

feelings the young generation<br />

has to contend with.<br />

Spontaneous purchases<br />

instead of<br />

targeted searches<br />

The largest share of Generation<br />

Z consumers tends to buy sustainable<br />

food on a situational<br />

basis and depending on what is<br />

available locally. Only around<br />

one in four young consumers<br />

specifically searches for and<br />

buys sustainable products (27<br />

percent). Particularly at the<br />

point of sale, retailers can act as<br />

a reliable partner for Generation<br />

Z, which is often overwhelmed<br />

by the many choices available<br />

(71 percent agree). After all,<br />

despite high online affinity, the<br />

POS is still ahead of social networks<br />

in terms of inspiration<br />

(POS 77 percent, social media<br />

67 percent).<br />

Sustainability is a high priority for Gen Z - but in practice, they don‘t always act accordingly.<br />

The focus should also be on the<br />

pricing factor: For 72 percent of<br />

those surveyed, some of whom<br />

are about to enter professional<br />

life, the price factor necessarily<br />

beats the sustainability factor.<br />

And despite major concerns ab-<br />

<br />

out climate change, the majority<br />

of members of the so-called Gen<br />

Z, 69 and 59 percent respectively,<br />

continue to consume animal<br />

products in the form of dairy<br />

or meat products at least once a<br />

week.<br />

„Our ECC-CLUB study this<br />

year reveals the divisiveness of<br />

the young Generation Z. Even<br />

though the majority of young<br />

consumers are still optimistic<br />

about the future, concerns resonate<br />

in light of the crisis situations<br />

of the last two years. In<br />

these uncertain times, retailers<br />

must also pay more attention<br />

to Generation Z and its needs.<br />

With honesty, trust and reliability,<br />

retailers and manufacturers<br />

can become an important partner<br />

for 16- to 26-year-olds who<br />

are open to being taken by the<br />

hand,“ adds Dr. Ralf Deckers,<br />

Head of Customer Insights at<br />

ECC COLOGNE.<br />

Comparison with others in real<br />

life or on social media puts pressure<br />

on 71 percent of Gen Z<br />

members.<br />

Brands yes, but<br />

often secondhand<br />

As a result, it‘s no surprise that<br />

product brands play an important<br />

role in shopping for one in<br />

two (55 percent). 52 percent<br />

also pay attention to the image<br />

of the brand and therefore also<br />

to any sustainability aspects.<br />

Honest communication at eye<br />

level with a view to socially<br />

important issues can therefore<br />

become a real success factor<br />

for retailers and manufacturers.<br />

A look at the channels also reveals<br />

how Generation Z takes<br />

sustainability into account when<br />

shopping online. Around one<br />

in two has already shopped via<br />

a second-hand platform such<br />

as eBay, Momox or Vinted (57<br />

percent).<br />

Symbol image: Unsplash / Markus Spiske<br />

T O M<br />

TOPS OF THE MONTH<br />

Essential News About The Players In<br />

The Retail Property Market In Germany<br />

IMPRINT<br />

Publisher:<br />

Handelsimmobilien Heute Verlagsgesellschaft<br />

mbH<br />

Address:<br />

Alexanderstraße 16<br />

45130 Essen<br />

Germany<br />

Tel. 0<strong>04</strong>9-201-874 55 28<br />

Web: www.hi-heute.de<br />

Mail: tom@hi-heute.de<br />

Frequency of publication:<br />

monthly<br />

Circulation: approx. 5000 copies<br />

sent by e-mail<br />

Editorial team: Susanne Müller,<br />

Thorsten Müller<br />

Responsible in terms of press<br />

law: Thorsten Müller<br />

Layout: K4-PR, Essen


www.wisag.de<br />

Your shopping centre in the best hands<br />

Perfect cleanliness, uncompromising security and optimum service:<br />

all this keeps not only the customers satisfied, but also tenants and<br />

owners. With our tailored solutions and experience, you will benefit<br />

from optimum management costs. And at all times, we have value<br />

retention and the sustained development of your centre in mind.<br />

We go one step further for you.<br />

Joaquin Jimenez Zabala<br />

Tel. +49 162 7861-324 joaquin.jimenez.zabala@wisag.de


Page 7 T O M<br />

NEWS April <strong>2022</strong><br />

DI Group now has Emden‘s<br />

Dollart Center in its portfolio<br />

Management and leadership for East Frisian hybrid center<br />

New success in the far north:<br />

The Deutsche Immobilien<br />

Group (DI Group) is now adding<br />

the Dollart Center (DOC)<br />

in Emden, Lower Saxony, to<br />

its portfolio.<br />

For an institutional fund, Real<br />

I.S. is entrusting the DI experts<br />

with center, property and leasing<br />

management as well as technical<br />

property management and building<br />

services for the property.<br />

„The DOC is an exciting task<br />

in corona-related challenging<br />

times. We are looking forward<br />

to bringing our many years of<br />

experience and ESG expertise<br />

to East Frisia‘s largest shopping<br />

center,“ explains DI CEO Benedikt<br />

Jagdfeld.<br />

With around 25,000 square meters,<br />

the Dollart Center is one of<br />

the largest shopping centers in<br />

the region and offers great diversity<br />

with 36 retail tenants. Anchor<br />

tenants of the hybrid center<br />

GPEP leases real‘s<br />

ex-Future store to Globus<br />

Tönisvorst retail park gets new tenant<br />

Since the beginning of April,<br />

the former real store in the Tönisvorst<br />

retail park has been<br />

operating under a new flag:<br />

Globus reopened the hypermarket<br />

under its own name<br />

after a conversion period of<br />

several weeks.<br />

The DI Group has taken over the Dollart Center in Emden. <br />

<br />

Photo: Dollart Center Emden<br />

As part of this conversion, the<br />

rental space was adapted to the<br />

Globus concept. The realignment<br />

included the conversion of<br />

the corporate design, the product<br />

range, the shelving as well as the<br />

technology and IT.<br />

Globus is one of the leading<br />

operators of hypermarkets. The<br />

new store will focus even more<br />

strongly on freshness, in-house<br />

production and regionality on<br />

around 8500 square meters<br />

of rental space. The non-food<br />

section has been downsized in<br />

favor of the food departments.<br />

The store, which was previously<br />

operated by real as a future store<br />

to test innovative retail concepts,<br />

will also be technically up to<br />

date in future, with free WLAN<br />

services and self-service scan-<br />

upgrade it. <br />

ning and check-out systems. A<br />

Globus restaurant, a new bakery<br />

and further expansion of the<br />

fresh food counters and butchery<br />

are planned for the near future.<br />

Upgrading the location<br />

Marc Neis, Deputy Head of Real<br />

Estate Management at GPEP,<br />

underlines the importance of the<br />

long-term tenant change: „We<br />

are pleased that this retail location,<br />

which is important for the<br />

are Multi (Edeka Group), expert,<br />

H&M, JYSK - previously Dänisches<br />

Bettenlager - and Aldi.<br />

GPEP has leased the Ex-real in Toenisvorst to Globus and plans to<br />

Photo: GPEP<br />

region, will be further upgraded<br />

by the Globus concept and the<br />

upcoming measures. With our<br />

real estate management services<br />

and our industry know-how, we<br />

have accompanied the change of<br />

operator and the modernizations<br />

in a spirit of partnership. We will<br />

of course continue to do so in<br />

the future in order to expand the<br />

strong market position of our retail<br />

property.“<br />

B- and C-cities<br />

increasingly in the<br />

focus of capital<br />

investors<br />

The German partners of Sotheby‘s<br />

International Realty<br />

are seeing an increased focus<br />

on B and C cities by families<br />

in particular for owner-occupation,<br />

but also by capital<br />

investors. Sotheby‘s International<br />

Realty partner Anita<br />

Gärtner explains: „Due to the<br />

shortage of supply in A-cities<br />

and the continuing price<br />

pressure there, many families<br />

with children are moving to<br />

the metropolitan regions of the<br />

big cities, as real estate there<br />

is more affordable for them.<br />

The prerequisite, of course, is<br />

a good infrastructure in terms<br />

of transportation as well as<br />

educational and cultural offerings.“<br />

The increased interest<br />

in B- and C-cities is also reflected<br />

in figures. The global<br />

network of Sotheby‘s International<br />

Realty has achieved<br />

a record sales volume of $2<strong>04</strong><br />

billion in 2021, an increase of<br />

36% compared to the previous<br />

year ($150 billion). This<br />

was due to a resurgence in demand<br />

for premium properties<br />

in metropolitan areas, as well<br />

as increasing sales activity in<br />

secondary markets and vacation<br />

destinations worldwide.<br />

The brand‘s US sales volume<br />

grew by 33.8% year-on-year,<br />

in EMEIA by 48% and in Germany<br />

by 52%.<br />

Amazon with massive<br />

quarterly slump<br />

and stock plunge<br />

on shares in e-car manufacturer<br />

Rivian. The tech company<br />

is also posting heavy losses in<br />

online retail. Amazon made a<br />

loss of 3.8 billion dollars in the<br />

first quarter of the year. The figures<br />

published after the close<br />

of the stock exchange caused<br />

the share price to fall by more<br />

than ten percent after trading,<br />

after the share had previously<br />

risen by 4.6 percent. It is<br />

mainly the disappointing outlook<br />

that worries investors.<br />

Amazon warns that inflation<br />

continues to plague the company.<br />

Inflation added $2 billion<br />

in costs in the first quarter,<br />

he said, and inflationary<br />

pressures aren‘t going away<br />

anytime soon. Online retail<br />

losses in the first quarter were<br />

offset only by Amazon Web<br />

Services‘ cloud business.


From local hero ...<br />

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to our investment<br />

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As one of Europe’s leading investment managers for<br />

retail property, we are committed to further international<br />

expansion of our portfolio. We are interested<br />

in all types of retail property – from commercial<br />

buildings to retail parks and shopping centres. We<br />

welcome your ideas – let‘s do business!<br />

union-investment.de/realestate<br />

... to shopping star


Page 9 T O M<br />

NEWS April <strong>2022</strong><br />

Galeria moves to Tegel Quartier<br />

with brand new store<br />

HGHI is pleased about the new tenant in Berlin project<br />

The department store company<br />

Galeria Karstadt Kaufhof<br />

is expected to open a brand<br />

new store of around 10,000<br />

square meters in the newly<br />

designed pedestrian zone<br />

Gorkistraße / Tegel Quartier<br />

in Berlin-Tegel as early as October<br />

<strong>2022</strong>.<br />

It will be a record year for Peter<br />

Pane: In <strong>2022</strong>, the company<br />

will grow to 50 restaurants<br />

and 2,000 employees, and annual<br />

sales will reach a peak of<br />

120 million euros.<br />

„We are very happy that we can<br />

inspire so many people with our<br />

products and our heart‘s desire,<br />

sustainability,“ says Patrick<br />

Junge, owner and CEO of Peter<br />

Pane. „The recognition by our<br />

guests is a great gift. And also<br />

the many applications we get<br />

every day at Peter show that<br />

Peter Pane continues to grow in<br />

popularity.“<br />

Vegan and vegetarian on trend<br />

Already more than half (55<br />

percent) of the menu is vegan<br />

or vegetarian. The company is<br />

Galeria Karstadt Kaufhof plans to open a new store in Berlin‘s<br />

The new store in Tegel will be<br />

developed entirely in line with<br />

the Galeria 2.0 strategy. The<br />

sales area will offer a modern<br />

shopping experience thanks to<br />

furniture that is directly coordinated<br />

with the product ranges,<br />

a suitably aligned lighting<br />

concept and high-quality lightcolored<br />

floors. At this location,<br />

too, Galeria will select the assortments<br />

according to the principle<br />

of „trading up“ and „trending<br />

up“ and adapt them to local<br />

needs, take regional elements<br />

into account, thus creating a<br />

completely new quality of stay<br />

for customers and forming a<br />

strong point of attraction in the<br />

pedestrian zone Gorkistraße /<br />

Tegel Quartier.<br />

With the opening of an entirely<br />

new store in Tegel, Galeria is<br />

not only making a strong commitment<br />

to Berlin as a location,<br />

but also to the consistent Ger-<br />

Tegel Quarter in October. <br />

many-wide continuation of its<br />

own strategy. „Without a doubt,<br />

this sensational new lease to<br />

Galeria represents an absolute<br />

highlight for our major project,“<br />

says Harald Gerome Huth, owner<br />

and managing director of<br />

HGHI Holding GmbH.<br />

The Gorkistraße / Tegel Quartier<br />

pedestrian zone construction<br />

project, the only one of its<br />

kind in Germany, represents the<br />

extensive modernization and<br />

expansion of the entire, approx.<br />

250 meters long pedestrian<br />

zone Gorkistraße including the<br />

former shopping center Tegel-<br />

Center, the former department<br />

store Hertie as well as the traditional<br />

market hall Tegel. The revitalization<br />

and transformation<br />

Peter Pane looks forward<br />

to one more record year<br />

Number of stores grows to 50<br />

Patrick Junge, owner and managing<br />

director of Peter Pane.<br />

Photo: Peter Pane<br />

completely free of palm oil, soy,<br />

GMOs, artificial additives and<br />

flavor enhancers. All products<br />

come from regional, certified<br />

farms. Plastic has long since<br />

Visualization: HGHI<br />

of the Gorkistraße pedestrian<br />

zone is one of HGHI‘s largest<br />

projects and consists of a total<br />

of four extensive construction<br />

phases. The architectural firms<br />

Max Dudler, Pechtold, Ortner<br />

& Ortner and Rautenbach<br />

were involved in the design of<br />

the new Gorkistraße pedestrian<br />

zone. 36,000 square meters of<br />

retail space<br />

On a total of approximately<br />

90,000 square meters of gross<br />

floor area, around. 36,000<br />

square meters of retail space<br />

and about 28,000 square meters<br />

of office space. „More than 90<br />

percent of all rental space has<br />

already been leased, a great<br />

success for the project,“ says<br />

Huth.<br />

been replaced by paper, cardboard<br />

and wood - from straws to<br />

delivery packaging.<br />

Founded at the start of the<br />

Covid 19 pandemic, the inhouse<br />

delivery service „Peter<br />

Bringst‘s“ has become a fixture<br />

of the company over the past<br />

two years and is now so popular<br />

that it already accounts for<br />

about 20 percent of total sales.<br />

The first five Peter Pane sauces<br />

are now available in grocery<br />

stores across Germany and can<br />

be purchased there. All sauces<br />

are vegan and sustainably<br />

produced. Peter Pane has thus<br />

made the leap to becoming a<br />

multichannel foodservice company<br />

in the last two years, and<br />

this field will also be expanded<br />

further in <strong>2022</strong>.<br />

EY Real Estate<br />

restructures its<br />

management team<br />

EY Real Estate GmbH has appointed<br />

Fabian Schuster and<br />

Florian Schwalm as new managing<br />

directors, effective July 1.<br />

Christian Schulz-Wulkow, previous<br />

member of the management<br />

board, is leaving the company at<br />

his own request in order to pursue<br />

entrepreneurial activities.<br />

Together with Monica A. Schulte<br />

Strathaus - already a member<br />

of the management board since<br />

2016 - the new trio intends<br />

to continue the long-standing<br />

growth course of the leading real<br />

estate and infrastructure consultancy<br />

in the German-speaking<br />

region. In particular, it is planned<br />

to intensively expand the<br />

range of services in the area of<br />

digitalization and sustainability<br />

around the topics of ESG strategy,<br />

digital asset management and<br />

infrastructure consulting.<br />

New textile discounter<br />

Pepco wants to conquer<br />

German market<br />

Kik will soon have competition<br />

in Germany. This is because a<br />

new textile discounter is launching<br />

its first store in Berlin.<br />

Pepco has already made a name<br />

for itself as a textile discounter in<br />

Europe. The company currently<br />

operates 2,400 stores, around<br />

1,000 of which are in Poland<br />

alone. After expanding to Italy,<br />

Spain and Austria, Pepco now<br />

wants to take off with stores in<br />

Germany. While the first Pepco<br />

stores had already opened in<br />

Austria in the fall of 2021, it took<br />

a little longer in Germany. But in<br />

the meantime, the first store is<br />

ready to open in the Boulevard<br />

Berlin shopping center. Further<br />

locations are to follow before the<br />

end of the year.<br />

Meta opens first<br />

stationary store in<br />

cooperation with<br />

Ray Ban<br />

Meta has announced the opening<br />

of its first brick-and-mortar store.<br />

The store is scheduled to open its<br />

doors on May 9 in Burlingame,<br />

California, the Facebook parent<br />

recently announced. The store<br />

will offer VR goggles and eyewear<br />

accessories - Meta‘s latest<br />

model ‚Quest 2‘ will be featured,<br />

a pair of glasses made specifically<br />

for use in the Metaverse.


Page 11 T O M<br />

NEWS April <strong>2022</strong><br />

EDEKA continues<br />

to grow and invest<br />

Acquisition of Real stores opens up additional prospects<br />

In the second year of the Corona<br />

pandemic, the cooperative<br />

model of retailing run by<br />

independent merchants again<br />

proved its strength. The approximately<br />

3,500 merchants<br />

in the EDEKA network generated<br />

sales totaling 34.7 billion<br />

euros in 2021 - an increase<br />

of 4.7 percent compared with<br />

the previous exceptional year<br />

of 2020.<br />

Galeria Karstadt Kaufhof recently<br />

launched the roll-out<br />

of the Galeria 2.0 strategy<br />

with the completely remodeled<br />

store in Euskirchen. In<br />

October 2021, three showcase<br />

stores had opened in Frankfurt,<br />

Kassel and Kleve and<br />

had shown success in the market<br />

over the past six months<br />

or so.<br />

The three showcases represent<br />

store types precisely tailored to<br />

size and catchment area: Stores<br />

in metropolitan areas, regional<br />

magnet and local forum.<br />

Galeria CEO Miguel Müllenbach<br />

explains: „Euskirchen is<br />

the starting signal for the implementation<br />

of Galeria 2.0<br />

in the stores. Other stores will<br />

follow in the summer and fall.<br />

These include store types with<br />

complete remodels, such as<br />

The EDEKA Group can present a pleasing annual balance sheet.<br />

<br />

Photo: EDEKA<br />

„Entrepreneurial spirit, customer<br />

proximity, genuine variety<br />

and the creation of shopping experiences<br />

- the range of services<br />

offered by EDEKA merchants<br />

is unparalleled and remains our<br />

greatest advantage in the intensely<br />

competitive environment,“<br />

says Markus Mosa, CEO of<br />

EDEKA headquarters. In the<br />

discount segment, the company‘s<br />

subsidiary Netto Marken-<br />

Discount recorded growth of<br />

around one percent to currently<br />

14.7 billion euros. Overall, the<br />

EDEKA Group increased its sales<br />

volume last year by 2.9 percent<br />

to now 62.7 billion euros.<br />

The start of <strong>2022</strong> will be overshadowed<br />

by the war in Ukraine<br />

and rising inflation in Germany.<br />

Last year, the EDEKA Group<br />

invested 2.2 billion euros in its<br />

own retail infrastructure.<br />

For the current year, as much as<br />

2.8 billion euros have been budgeted<br />

for this purpose. „What<br />

we generate at EDEKA flows<br />

back into the business and thus<br />

benefits Germany as a business<br />

Roll-out of Galeria 2.0<br />

starts in Euskirchen<br />

Completely modernized store to be followed by others<br />

Fulda, as well as those that will<br />

be significantly modernized<br />

without requiring a complete<br />

remodel, such as our Munich-<br />

Marienplatz store. Added to<br />

this is a new showcase for the<br />

important business of stores in<br />

centers, which we have not yet<br />

presented at all. And finally, together<br />

with our owner, we are<br />

location as a whole - and not anonymous<br />

investors,“ says Markus<br />

Mosa.<br />

The focus will continue to be<br />

on expansion with future-proof<br />

stores, optimization of the logistics<br />

network, driving forward<br />

digital innovations at all<br />

levels, and - with BUDNI and<br />

trinkgut - the expansion of specialized<br />

specialty store concepts<br />

in the drugstore and beverage<br />

segment.<br />

Galeria Karstadt Kaufhof has started the roll-out of the Galeria 2.0<br />

strategy. <br />

Photo: Galeria<br />

in the process of pushing ahead<br />

with some very large developments<br />

that will not only literally<br />

mean the creation of new large<br />

stores, but also a considerable<br />

enhancement of the respective<br />

city centers. Alongside this,<br />

we continue to work with high<br />

energy on the completion of our<br />

new online store.“<br />

Surprisingly good Ifo<br />

figures for April<br />

Sentiment in the German economy<br />

brightened surprisingly in<br />

April. The Ifo business climate<br />

rose by one point compared with<br />

March to 91.8 points, as the Ifo<br />

Institute recently announced in<br />

Munich. Analysts, on the other<br />

hand, had expected a downturn<br />

to 89.0 points. In March, Germany‘s<br />

most important economic<br />

barometer had slumped because<br />

of Russia‘s attack on Ukraine.<br />

„After the initial shock of the<br />

Russian attack, the German economy<br />

is showing resilience,“<br />

Ifo President Clemens Fuest<br />

commented. He added that sentiment<br />

had stabilized at a low<br />

level. Companies‘ still pessimistic<br />

expectations brightened noticeably,<br />

and the current situation<br />

was hardly assessed any better.<br />

The business climate improved<br />

in industry and among service<br />

providers, while it deteriorated<br />

in trade and construction.<br />

FCR Immobilien has<br />

a very good start of<br />

the year<br />

FCR Immobilien AG has made a<br />

very successful start to the <strong>2022</strong><br />

financial year. Earnings before<br />

taxes, EBT, improved significantly<br />

by 90% to €3.8 million,<br />

compared to €2.0 million in the<br />

same quarter last year. The operating<br />

result from real estate<br />

management, FFO, also increased<br />

significantly by 64% to 2.3<br />

million compared to 1.4 million<br />

in the first quarter of 2021. The<br />

very pleasing development is an<br />

expression of the positioning of<br />

FCR Immobilien AG with a focus<br />

on the portfolio management<br />

of shopping and retail centers.<br />

Deutsche EuroShop:<br />

Wilhelm Wellner<br />

takes a break from<br />

the Executive Board<br />

Wilhelm Wellner, Spokesman<br />

of the Executive Board of Deutsche<br />

EuroShop AG, Hamburg,<br />

will not be able to perform his<br />

Executive Board duties until<br />

at least the end of September<br />

for health reasons. In view of<br />

Wellner‘s expected return, the<br />

Supervisory Board has at the<br />

same time resolved to reappoint<br />

him with effect from October<br />

1. In the meantime, Wilhelm<br />

Wellner‘s previous duties will<br />

be assumed by the other member<br />

of the Executive Board, Olaf<br />

Borkers.


Page 13 T O M<br />

GUEST CONTRIBUTION April <strong>2022</strong><br />

Commonplace, but not self-evident<br />

The future city centers - guest article by Stefan Postert, Ute Marks & Jens Nußbaum (Stadt + Handel)<br />

What does the downtown experience<br />

of tomorrow actually<br />

look like? If we could get into<br />

a time machine right now and<br />

fast-forward into the future,<br />

which downtown would we<br />

like to encounter? What makes<br />

it stand out? What will it<br />

be?<br />

Perhaps a twenty-hour mix of<br />

retail, dining, culture, creativity<br />

and community.<br />

Or an equitable, sustainable, and<br />

friendly place that celebrates its<br />

historically valuable townscape<br />

and where multicultural vibrancy,<br />

entrepreneur:ic spirit, and<br />

innovation are alive and well.<br />

Or a place where protected nature<br />

and creative city life successfully<br />

come together in a<br />

model of environmental, social<br />

and economic sustainability.<br />

Or a place where digital technology<br />

is embraced and connects<br />

us to our issues of the day,<br />

thanks to our dual presence both<br />

locally and around the globe.<br />

Or a place where everyone is<br />

welcome and wants to be.<br />

Definitely. Maybe. Or yet in a<br />

completely different way? Getting<br />

to this or any other version<br />

of the future for each of our<br />

downtowns will take many bold<br />

ideas and proposals to identify,<br />

curate and implement. Some of<br />

them will be easy to implement.<br />

Others will take more time and<br />

even more ingenuity. This requires<br />

structures that are capable<br />

of action in the short term<br />

and sustainable in the long term.<br />

And it requires business models<br />

that reflect a new economic viability<br />

for our inner cities. State<br />

subsidies are a bridge, but not a<br />

permanent solution.<br />

The face of our downtowns will<br />

change significantly after the<br />

Covid 19 pandemic. Whether<br />

for the better or for the worse<br />

depends largely on the future<br />

viability of supply structures<br />

(especially beyond the retail<br />

sector), the willingness of relevant<br />

stakeholders to cooperate<br />

and participate, and the creative<br />

use of the potential of existing<br />

spaces (both public and private).<br />

To successfully manage this<br />

transformation, the DNA of the<br />

„third place“ downtown must be<br />

rediscovered - by no more, by<br />

no less. The complexity of this<br />

task can be daunting. Therefore,<br />

This is what makes city centers fun! <br />

it must be organized in a manageable<br />

and motivating way - and<br />

it must produce visible results!<br />

A process,<br />

not a project<br />

However, the challenges and<br />

the tasks involved demand a<br />

level of consideration that goes<br />

far beyond basic spatial planning<br />

drawings. It is therefore<br />

essential to view the inner cities<br />

as the place that people want to<br />

experience in the future. And<br />

this not only in hearings with<br />

experts and specialists, but<br />

also very consistently with the<br />

people who produce urbanity<br />

in our inner cities. Who make<br />

our inner cities lovable, livable<br />

and worthwhile - through their<br />

actions. And who, as like-minded<br />

people in their city centers,<br />

think and act courageously and<br />

together. Urbanity benefactors<br />

who solicit each other‘s approval<br />

and commitment. Who<br />

work together with the city to<br />

bring ideas to life. Drivers and<br />

decision-makers in a lasting<br />

process, characterized by new<br />

collaboration and far-reaching<br />

intervention.<br />

Photo: Stadt + Handel<br />

Because it is necessary: In many<br />

city centers, their functional imbalance<br />

is becoming apparent.<br />

The commercial dominance<br />

in their city centers, which has<br />

been apparent for a long time<br />

but is only now being noticed,<br />

is literally falling to the feet of<br />

those responsible in politics and<br />

administration. The bloodletting<br />

is great and in parts not yet really<br />

foreseeable. What if retail<br />

is not followed by more retail?<br />

What if well-known and established<br />

business models of inner-city<br />

real estate break away?<br />

What if the service providers<br />

of our urbanity become service<br />

recipients? The dimension and<br />

complexity of the task is completely<br />

new in many places and<br />

can be mastered neither with<br />

sectoral strategies nor with familiar<br />

approaches.<br />

New governance<br />

instead of<br />

business-as-usual<br />

The current approach to so-called<br />

governance - planning, organizing<br />

and managing a downtown<br />

- is often an isolated one:<br />

one team designs recovery plans<br />

after an extraordinary event like<br />

Corona, another team addresses<br />

sustainability issues, another<br />

focuses on livelihood and<br />

well-being, and yet another on<br />

urban planning and infrastructure.<br />

This may be an efficient<br />

way to structure the work of a<br />

downtown, but it is not the most<br />

effective. Downtowns are systems,<br />

not silos! Downtowns are<br />

made up of people, of places,<br />

and of milieus that often change<br />

rapidly.<br />

The new normal, regardless of<br />

its duration and validity, requires<br />

new governance models that<br />

mitigate risk for downtowns<br />

while increasing their ability<br />

to respond adequately to the<br />

evolution of new, unexpected<br />

challenges. Business-as-usual<br />

models of reactive planning and<br />

isolated decision-making cannot<br />

generate the fundamental<br />

strength and flexibility needed<br />

for (downtown) cities to succeed<br />

in the face of acute Corona<br />

shock and chronic stresses on<br />

downtowns.<br />

What is needed is an effective<br />

immune system that strengthens<br />

our downtowns and makes them<br />

resilient to external influences.<br />

However, this requires that we<br />

deepen our understanding of the<br />

risks that threaten the stability<br />

of downtown structures. Only in<br />

the knowledge of this and in recognition<br />

of existing and imminent<br />

challenges can appropriate<br />

„immune responses“ be developed<br />

in the form of pragmatic<br />

measures and tailored concepts.<br />

It is essential to take a holistic<br />

view of the capacities and risks<br />

of our inner cities, also and in<br />

particular through meaningful<br />

cooperation between all stakeholders<br />

in urban society. By no<br />

means, an easy task.<br />

Meaningful<br />

transformation<br />

In all of this, it is important to<br />

keep an eye on the ever-changing<br />

visitor journey and take it<br />

into account. This means that<br />

our city centers must become<br />

much more adaptable than they<br />

have been up to now. Downtowns<br />

must not only satisfy consumption<br />

- no, they must also be<br />

smart, green, people-friendly,<br />

and above all, one thing: resilient.<br />

A resilient inner-city future requires<br />

addressing challenges<br />

and creating solutions in ways<br />

that are place-based, integrated,<br />

inclusive, risk-aware, and forward-looking.<br />

In this context,<br />

urban resilience - apart from<br />

Corona - responds to converging<br />

megatrends, such as climate<br />

change, urbanization, and<br />

digitalization, and also includes<br />

the ability to adapt and recover<br />

from crises.<br />

To stand firm and grow, regardless<br />

of the chronic environmental,<br />

social, economic, and technological<br />

pressures and acute<br />

shocks to which a downtown<br />

is exposed. In short, to enable<br />

transformation that makes sense.<br />

That‘s why downtown development<br />

is not (just) about the big<br />

measures. About the one „big<br />

shot.“


Page 15 T O M<br />

INTERVIEW April <strong>2022</strong><br />

Convincing customers with<br />

flexibility in delivery time and location<br />

Exclusive interview with P3 Logistic Parks Germany boss Sönke Kewitz<br />

P3 Logistic Parks is the third<br />

largest logistics property owner<br />

in continental Europe<br />

with a portfolio of 7.5 billion<br />

euros in eleven countries. The<br />

company also acts as an investor<br />

and developer of logistics<br />

properties and is wholly owned<br />

by GIC, Singapore‘s sovereign<br />

wealth fund. Of course,<br />

it has also been active in Germany<br />

for many years and is<br />

very successful there. <strong>TOM</strong><br />

Editor-in-Chief Thorsten<br />

Müller spoke with Germany<br />

CEO Sönke Kewitz about the<br />

reasons for impressively growing<br />

sales, current challenges<br />

and the next goals of the<br />

company, which offers increasingly<br />

significant warehouse<br />

space, especially for retailers.<br />

<strong>TOM</strong>: Mr. Kewitz, large logistics<br />

companies like yours<br />

or companies like Garbe, for<br />

which you once worked, are<br />

currently highly successful -<br />

despite a global pandemic and<br />

the war situation in Ukraine<br />

that has been going on for about<br />

two months. What have<br />

you managed to do particularly<br />

well, especially with regard<br />

to your activities in Germany?<br />

Sönke Kewitz: „In fact, things<br />

really haven‘t gone badly here<br />

in the last two years. We were<br />

able to more than triple our<br />

portfolio. Especially the acquisitions<br />

of the pan-European Maximus<br />

portfolio and the Matrix<br />

portfolio with 33 German retail<br />

logistics assets ensured a rapid<br />

growth of our portfolio. Since<br />

the beginning of 2020, P3‘s<br />

German portfolio has grown<br />

from 16 properties and around<br />

400,000 sqm of leasable space at<br />

the time to 67 properties and 1.7<br />

million sqm of leasable space<br />

today. The portfolio is fully leased.<br />

Highlights of the past year<br />

included P3‘s largest brownfield<br />

project to date, which was<br />

completed in Kamen, Germany.<br />

We had signed all leases for this<br />

nearly 130,000 sq. ft. property<br />

before completion.“<br />

Sönke Kewitz, Germany head of P3 Logistic Parks in conversation<br />

with HI HEUTE. <br />

Photo: <strong>TOM</strong><br />

<strong>TOM</strong>: Retail is going through<br />

a bad time in this country<br />

right now. First the everbooming<br />

e-commerce, then<br />

the closure phase during the<br />

Covid boom, and currently<br />

the merchandise and supply<br />

shortages. How do you assess<br />

the market and what does that<br />

mean for your logistics business?<br />

Sönke Kewitz: „Our consumer<br />

behavior has already changed a<br />

lot due to the points you described<br />

and will continue to do so.<br />

Why should you pick something<br />

up when you can have it brought<br />

to you? Basically, supermarkets<br />

and even some shopping centers<br />

are nothing more than delivery<br />

warehouses, except that we drive<br />

there ourselves. I‘m certain<br />

that the future of shopping is<br />

online - and that applies to nonfood<br />

products just as much as to<br />

groceries. Customers are ambivalent<br />

in their desire for the fastest<br />

possible delivery, but at the<br />

same time for maximum sustainability.<br />

It‘s in the hands of delivery<br />

logistics to do justice to<br />

both and thereby pay dividends<br />

to the company‘s success.“<br />

<strong>TOM</strong>: That should encourage<br />

you and give you even more<br />

impetus, right?<br />

Sönke Kewitz: „Yes, of course.<br />

The importance of logistics will<br />

continue to rise, because in the<br />

long term, the retailers that will<br />

be successful will be those that<br />

convince their customers with<br />

flexibility in terms of delivery<br />

time and location. From a retail<br />

perspective, now is the right<br />

time to rethink logistics processes<br />

and to optimize and coordinate<br />

procurement logistics, warehouse<br />

logistics, distribution<br />

logistics and store logistics.“<br />

<strong>TOM</strong>: How then would you<br />

describe the current requirements<br />

from the point of view<br />

of retailers for logistics companies<br />

like yours?<br />

Sönke Kewitz: „In addition<br />

to small facilities close to city<br />

centers, retailers today primarily<br />

need larger logistics centers<br />

that are strategically located, for<br />

example in metropolitan regions<br />

or near highway interchanges.<br />

We are currently looking<br />

more and more at brownfield<br />

sites that can be developed into<br />

logistics locations in a comparatively<br />

uncomplicated way. It is<br />

also not an exception, but rather<br />

the rule, that tenants of urban<br />

logistics properties are now primarily<br />

online retailers.“<br />

<strong>TOM</strong>: However, it is now not<br />

only conceivable, but already<br />

lived practice, that even<br />

in shopping centers logistics<br />

appears as a use variant, just<br />

like offices or apartments.<br />

Will this happen even more<br />

frequently in the future?<br />

Sönke Kewitz: „Urban logistics<br />

competes with residential,<br />

office and retail properties. Logistics<br />

often has to take a back<br />

seat in the process. But yes, there<br />

will be more and more such<br />

cases. Basically, it can be said<br />

that the shortage of space in<br />

urban centers will increasingly<br />

lead retailers to convert unprofitable<br />

stores or vacant space into<br />

distribution centers to handle<br />

online deliveries, returns and<br />

click-and-collect orders. And<br />

another important fact in this<br />

context: In major cities, a tenminute<br />

shorter transport route<br />

can lead to savings of up to<br />

one million euros per year. This<br />

makes investments in new construction<br />

and acquisition of highpriced<br />

logistics centers in urban<br />

areas profitable.“<br />

<strong>TOM</strong>: What are your future<br />

plans? What are P3‘s next<br />

goals?<br />

Sönke Kewitz: „We will continue<br />

to acquire large portfolios<br />

and aim to double our holdings<br />

in Germany, worth just under<br />

2.8 billion euros, over the next<br />

four years. What many players<br />

don‘t really know is that half<br />

of the logistics properties that<br />

will be needed in Germany in<br />

the next ten years have not even<br />

been built yet. So there is still<br />

great potential there.<br />

In general, we want to play a<br />

major role in shaping the infrastructure<br />

of today and tomorrow.<br />

Our drivers for this are satisfied<br />

customers, employees and people<br />

living in the communities<br />

where we operate, but also an<br />

intact environment. We focus<br />

on large portfolios in Europe,<br />

but also on individual properties<br />

in local markets. We want<br />

to keep the ecological environment<br />

constantly in mind, which<br />

is why we are working to certify<br />

all P3 properties with a BREE-<br />

AM rating of „very good.“<br />

<strong>TOM</strong>: Hearing about such<br />

goals and plans also raises the<br />

question of personnel. What is<br />

the situation with that?<br />

Sönke Kewitz: „The German<br />

P3 team grew from 16 to 39<br />

employees today in the last two<br />

years. We would like to further<br />

increase the team significantly<br />

in the next few years.“


Page 16 T O M<br />

MAP OF THE MONTH April <strong>2022</strong><br />

GfK Purchasing Power Germany, Austria, Switzerland <strong>2022</strong><br />

GfK’s Map of the Month for April shows the regional<br />

distribution of purchasing power in Germany, Austria<br />

and Switzerland in <strong>2022</strong>. With an average per<br />

capita purchasing power of €41,758, the Swiss will<br />

once again have significantly more money available<br />

for spending and saving in <strong>2022</strong> than the neighboring<br />

Germans (€24,807) and Austrians (€24,759).<br />

However, there are significant regional differences<br />

in terms of net disposable income not only between<br />

the three countries but also within each country. In<br />

Switzerland, the district of Höfe takes first place by<br />

far. People there have an average of €97,329 at their<br />

disposal, well over 3 times the purchasing power of<br />

the Bernina region, which has the lowest purchasing<br />

power (€30,608). Among Austrians, Vienna‘s<br />

first district (inner city) leads the way with a per capita<br />

purchasing power of €40,332, while Vienna‘s<br />

15th district (Rudolfsheim-Fünfhaus) brings up the<br />

rear with €19,587. The purchasing power gap widens<br />

least in Germany: with a per capita purchasing<br />

power of €34,758, the Starnberg district leads the<br />

ranking of German districts; Gelsenkirchen comes<br />

last with a net disposable income of €19,778 per inhabitant.

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