AR_Update Jan-Mar 2022
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INSIGHTS INTO<br />
ALUMNI<br />
RELATIONS<br />
Quarterly <strong>Update</strong><br />
<strong>Jan</strong> to <strong>Mar</strong> <strong>2022</strong><br />
1
Kickstarting <strong>2022</strong>, uAlumni Style<br />
Our Alumni Database<br />
3<br />
4<br />
Our Partnerships with You<br />
5<br />
Alumni Campaigns on Facebook<br />
Alumni Campaigns on Instagram<br />
Engaging Alumni<br />
via Electronic Direct Mailers<br />
8<br />
Electronic Direct Mailer Statistics 12<br />
E-Shop Merchandise Survey<br />
13<br />
SUSScribe Issue 57<br />
14<br />
2
KICKST<strong>AR</strong>TING <strong>2022</strong>, uALUMNI STYLE<br />
It’s time to ring in the new year with Alumni Relations!<br />
While Singapore streamlined Covid-19 measures, we are still hesitant about<br />
opening up physical events. Slowly but surely! We hope to connect<br />
physically with our alumni when the situation is further stabilised. The past<br />
2 years have been tough and challenging. Nonetheless, we have forged<br />
good relationships with both internal and external stakeholders, by<br />
organising online workshops/webinars.<br />
As the saying goes, “Tough times don’t last, but tough people do”.<br />
Since the pandemic restrictions kicked in, we have organised 37 online<br />
workshops/webinars. We have learned to combat zoom fatigue by listening<br />
to what our alumni want. Being the bridge between the university and our<br />
alumni community will continue to be our priority as we move forward in<br />
the year. We will actively pursue the twin objectives of alumni engagement<br />
and the promotion of lifelong learning.<br />
This year, we will focus our attention on alumni profiling and capability<br />
development. We hope to promote the successes of our alumni through<br />
various campaigns across our communication channels.<br />
If you have any interesting suggestions, we would love to partner with you!<br />
Here’s to another <strong>AR</strong>-mazing year ahead!<br />
3
OUR ALUMNI DATABASE<br />
With each cohort of graduates, our alumni family has been growing from<br />
strength to strength. With a whopping 42,272 alumni in our database, we<br />
bring you some insights into our alumni profile.<br />
4
OUR P<strong>AR</strong>TNERSHIPS WITH YOU<br />
Alumni Campaigns on Facebook<br />
Digital workshops, webinars, and physical events ranging from themes of<br />
well-being to cultural walks were held to provide alumni with a plethora of<br />
events that could cater to varied interests. A huge thank you and<br />
appreciation to our industry partners, IAL, CCPE, and many more for<br />
collaborating with us.<br />
Scan here for our Facebook page!<br />
5
OUR P<strong>AR</strong>TNERSHIPS WITH YOU<br />
Alumni Campaigns on Instagram<br />
Instagram continues to be an important platform to reach out to alumni to<br />
foster a greater sense of belonging and camaraderie. Through<br />
#FacesofSUSS, we featured several alumni with interesting stories to tell<br />
including those with admirable career achievements. We hope that these<br />
personal insights would inspire fellow alumni to pursue their dreams.<br />
Scan here for our Instagram Page!<br />
6
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM <strong>Jan</strong> Issue:<br />
7
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM Feb Issue:<br />
8
9
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM <strong>Mar</strong> Issue:<br />
10
11
ELECTRONIC DIRECT MAILER STATISTICS<br />
Alumni Relations designs our mailers in-house, using Canva. Our mailers are<br />
sent via Raiser’s Edge which allows us to monitor our open rate and clicks<br />
rate.<br />
In the first quarter of <strong>2022</strong>, our reach ranged from 31% - 36% surpassing the<br />
Education industry benchmark of 23.42%. As for the click through rate, our<br />
range was between 1.3% to 2.9% with room for improvement although we<br />
are within the Education industry benchmark of 2.9%.<br />
12
E-SHOP MERCHANDISE SURVEY<br />
To better understand what “customers” value as memorabilia from the<br />
university, we conducted a survey of our alumni and student population to<br />
get their input so that we can curate a more attractive range of products for<br />
our e-shop. Staff, students, and members are also welcome to buy these<br />
items.<br />
With that, keep your eyes peeled for new SUSS-style merchandise coming<br />
your way!<br />
A resounding “Yes”<br />
from respondents<br />
purchasing SUSS<br />
memorabilia from<br />
our e-shop.<br />
The top 3 coveted<br />
items include Teeshirt,<br />
Tote Bags and<br />
Hoodie.<br />
Most respondents<br />
prefer a round neck<br />
Tee.<br />
Scan here to explore our E-Shop!<br />
13
SUSScribe ISSUE 57<br />
We have launched the latest issue of SUSScribe, Issue 57, which highlights<br />
the latest happenings in the alumni scene. A new look was adopted to ring<br />
in the new year where new merchants were introduced, and updates on<br />
courses were explained.<br />
Scan here to explore our microsite!<br />
14
We would like to<br />
partner you.<br />
Let’s connect.<br />
alumni@suss.edu.sg<br />
15
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