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Business Boost: The North Devon Startup & Business Development Guide 2022

A guide to starting up and developing your business in North Devon

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Business Boost

business

ACTION

supplement

The North Devon Startup & Business Development Guide 2022

Introduction

Atthemomentitfeelslike

NorthDevonishumming

tothesoundofnew

businesses.Itiswonderful

toseethevarietyof

businessesthatare

thrivinginourrelatively

rurallocation.

Butwhileitishugely

rewardingtorunyourownbusiness,lifeisoftenfraught

withthornydecisionsthatdon’thaveonecorrectanswer.

I’dliketothinkthissupplementcananswersomeofthose

questionsorgivesomeideasforwhereyoumightfind

furtherhelp.

Myownexperiencehasbeenthat,whileIhadaplanto

start,ittookmeseveralyearstoworkouthowtoexplain

thattootherpeopleandtofindcustomerswhovaluedthe

serviceIprovide.

Sowhilemybusinessplaninitiallysounded

straightforward,therealityhasbeenmorelikea

wanderingfootpath.Butit’sbeenhugelyrewardingalong

thewayandIwouldencourageanyonethinkingoftrying

outontheirowntogiveitagoandjointhisthriving

communityofentrepreneurs.

Susie Kevern

Business Action Supplement Editor

t: 07801 199671

w: poundlane.co.uk

SincelaunchingBusiness

Actionmagazinefor

NorthDevonin2020,it

hasbeenanaimto

publishsupplements

focusingonspecific

aspectsofbusiness,

althoughthepandemic

putthisonhold.Achat

withSusieKevernreturnedittothefrontofthequeue.

WorkingwithSusietocompilethematerialforthis

firstsupplementhasbeenagreatpleasureandwehope

youwillfinditahelpfulreferenceguideifyou’restarting

anewbusinessordevelopingyourexistingenterprise.

Andwithchangeoccurringsofastinallareas,eachofus

hastostayawareandrefreshourknowledgeandskills.

Thesearticlesareintendedasastartingpointtohelp

youasknecessaryquestionsaboutyourbusinessand

findusefulanswers.Youarewelcometocontactthe

authorsdirectformorespecifichelpandadvice.

Aswellasthissupplement,weareorganisingthe

BBxpobusinessexhibitioninBidefordonThursday27

OctoberandcontinuetopublishBusinessAction

magazineeveryquarter.Addedtogether,wehopethese

activitiesboostyourNorthDevonbusiness.

Robert Zarywacz

Business Action Publisher & Series Editor

t: 07971 176044

e: robertz@business-action.co.uk

Useful guide

Start up and grow

GET STARTED 2

Thebasicsofstartingtotradeofficially–fromregistering

withHMRCtotermsandconditions,andfindingadvice.

PRIVACY & GDPR 4

Abriefintroductiontothelawandregulationstohelpyou

protectyourself,youremployeesandcustomers.

HR & RECRUITMENT 4

5tipsongoodemploymentpracticeandresourcestohelp

yourecruitthestaffyouneed.

CASE STUDY 6

HowaNorthDevonmumtookthefirststeptofinancial

independenceanddevelopedaflourishingbusiness.

FINANCE & FACILITIES 7

Anintroductiontodifferenttypesoffundingandaguide

toNorthDevonbusinessaccommodationandfacilities.

MARKETING 8

Wheredoyoustart?Somethoughtsonmarketing,the

powerofdirectmailand5tipsondigitalmarketing.

IT & TECHNOLOGY 9

UseITandtechnologytoolstorunyourbusiness

efficiently,protectandpromoteit.

SUSTAINABILITY 10

Resourcestohelpyourbusinessmaintainandprotectthe

environment–plusprotectyourselfandyourbusiness.

CASE STUDY 12

HowoneNorthDevonbusinessdevelopedintoa

nationallyrecognisedbrand.

ACCESS SUPPORT 13

Currentprogrammesprovidingsupporttohelpyoustart

uporexpandyourbusiness.

NETWORKING 14

Buildbusinessrelationships,enjoyrepresentationatlocal

andnationallevels,andattendexhibitions.

Startup & Business Development Guide 2022 | business-action.co.uk

@businessactionm | Winter 2021 | business action 1


1 Define your business

Definingyourproductor

serviceandtheprocessofhow

youdeliverittoyourcustomers

iskeytodefiningfuturesuccess.

Themomentyoustartto

thinkspecificallyaboutwhat

youaresupplyingandidentify

youridealcustomer,itwill

becomeeasiertoseehowto

targetyourmarketandfindthe

rightpricepoint.

2 Plan your business

Next,plan.Keepyourbusiness

planassimpleandspecificas

youcan.Yourplanshouldhelp

youidentifywhatequipment

youneed,whoyouneedto

employ,ifyouneedapremises,

anyfinancerequiredandmost

importantly,theprecisecostof

yourproductorservice.

Thecreativepartofyour

planistoconsiderhowtoput

allofthistogethertogiveyour

businessitsuniqueedge,ensure

itisresilienttochange,and

provideagoodincomeforyour

hardworkandcreativity.

3 Choose a structure

Nextyouneedtochoosethe

structureforyourbusiness.

Wemayrolloureyesatthe

thoughtof‘thesmallprint’–

typicallawyerschargingfees

forsomethingnotreally

needed–butbelieveme,when

youareinthemiddleofalegal

disputewhichcouldhavebeen

avoidedbyforwardplanning

andagoodsetoftermsand

conditionsofbusiness(T&C),

youmaynotberollingyour

eyesafterall.AlthoughT&Cs

maynotbeabletocoverall

eventualities(although

Amazon’sexclusionclause

shouldthezombieapocalypse

occurwasprettyenterprising!),

itcanstillpreventalotof

problemsinthefuturesoitis

worthgettingthemdrafted

beforeyoustarttrading.

Howdoyougoabout

draftingyourT&Cs?Youwill

probablywantsomeinput

GETHEADER

STARTED

5 steps to start up

There is so much to consider when starting up a business so James

Dapling of JD Accountants in Barnstaple has distilled five basic formal

steps to help you. Of course, there are many more steps . . .

Alimitedcompanyisits

ownlegalentityandwillgive

yournewbusinessalevel

standingnotprovidedbysole

tradeorpartnershipstructures,

aswellasprovideyouwiththe

protectionoflimitedliability.

Asoletradeorpartnership

formatisasimpler,easier

structuretosetup,orcloseif

yourbusinessideasdonot

work.However,youwillnotget

thelegalprotectionsthatcome

withlimitedcompanies.

4 Register business

Allbusinessesarelegally

requiredtoregisterwithHM

RevenueandCustomsand,if

tradingasalimitedcompany,

CompaniesHouse.

Registrationcanbe

completedonlineatgov.uk,or

usingformsCWF1forsole

traders,SA400&SA401for

partnershipsorIN01fora

company.Tip:usetheseforms

toworkoutwhatdetailsyou

need,evenifyouactually

registeronline.

Youwillneedtoconsider

registeringforPAYE(PayAs

YouEarn)ifyouplanto

employandforVAT(Value

AddedTax)ifyourturnoveris

plannedtoexceed£85,000.

Don’t,however,becaughtin

theVATtransitiontrap,

experiencedbymanygrowing

businesses,whofindthatthey

arerequiredtoregisterforVAT,

havingbuiltacustomerbase

thatisusedtolowernon-VAT

prices.Ifyourbusinessisone

whereVATregistrationis

inevitable,considerregistration

forVATandpricingofyour

productorserviceattheoutset.

Allbusinessesarelegally

requiredtomaintaina

completerecordofallbusiness

transactions.Moreimportantly,

yourbusinessrecordsand

professionallyproduced

It’s all in the small print

fromasolicitoratsomepoint

butitisworthwhilethinking

whatyouwantbeforehand. So

herearesometips:

1. Howdoyouintendto

trade?Web-basedservices

willneeddifferentT&Csto

physicalservices.

2. Whereorhowwillyou

displayyourT&Cs?

3. Ifyouarewebbased,are

yougoingtobestoring

personalinformationabout

acustomer?Inwhichcase,

youneedtocaterforGDPR.

4. Doyouwanttolimityour

liability?How?Any

financiallimit?

5 Bookkeeping

Emma Slade, partner at Slee Blackwell who specialises in litigation,

advises on the merits of having terms and conditions of business

5. Doyouwishtoprotectthe

copyrightorother

intellectualpropertyright

inyourproduct?

6. Paymentterms:all

important.Whathappensif

theydon’tpay?Doyou

wanttochargeintereston

latepayments?

7. Andwhataboutrefunds?

8. Willyouwanttoterminate

thecontract?

Thoseareonlyafew,very

basictipsbuthopefully,itwill

getyouthinkingaboutwhat

youmayneedandalsomay

highlightafewreasonswhy

youmayneedsomeT&Cs.

accountsareasourceofgold

that,ifusedproperly,canlift

yourbusinessabovethecrowd.

Youcanclaimthecostsof

anyexpensethatisincurred

whollyandexclusivelyforthe

purposesoftrade.Thereare

complexrulesaroundwhat

maybeallowable,whichare

notalwaysconsistentbetween

differenttaxes.HMRevenue

andCustomsdoprovidesome

guidanceatgov.uk/expenses-ifyoure-self-employedasa

startingpoint.However,dotake

advicefromyouraccountant.

Webelieveinkeeping

bookkeepingsimpleand

recommendtheuseofa

dedicatedbankaccount,freeof

personaltransactions,anda

systemforfilingyourinvoices

asyoupayforthem,whetheras

oldschoolpaperoronline.

Digitaltoolsintheright

handscanhelp,butunlikethe

advertssuggest,theywillnot

blessyouwiththeskillofbeing

abookkeepingortaxgeniusat

themereclickofyourmobile.

James Dapling

JD Accountants

t: 01271 378606

Importantlythough,speak

toyoursolicitortoget

guidance.Becauseifyoudon’t

talktoyoursolicitornow,you

maybetalkingtomany

solicitorsinthefutureasthe

disputesstart.

Emma Slade

Slee Blackwell

t: 01271 372128

w: sleeblackwell.co.uk

supplement

Web site | business-action.co.uk

Online version | business-action.uk

t: 07971 176044

Design & production by

© Need it Find it 2022. All information in this supplement is published in good faith. Any views expressed are not necessarily those of the publisher, Need it Find it. Articles

included in this supplement do not constitute business advice. Readers are strongly recommended to seek advice from an appropriate professional before taking any action

on any topic discussed in the supplement and to check full terms and conditions of any products or services promoted in advertisements.

2 business action | Startup & Business Development Guide 2022 | business-action.co.uk


Whose advice is best?

As well as publishing Business Action, Robert Zarywacz’s long career

includes corporate roles and running his own copywriting and

communications partnership. He believes running a business is a

way of life which must fit with your own beliefs and needs

Advice based on experience

Therearemanybusiness

advisersandconsultantsready

togiveyouadvice,buthow

manyhaveactuallystartedor

runtheirownbusiness?Thisis

verydifferentfrombeingan

employeeandisdifficultto

understandifyou’venot

experiencedityourself.

Muchbusinessadviceis

aimedathelpingbusinesses

thatwillgrowlargefastand

employlotsofpeople,butvery

fewbusinesseseverdoeither.

Mostaresoletradersormicrobusinessesemployinglessthan

10.Doesthismakethemany

lessvaluable?

Establish your value

Itdependsonyourreasonsfor

runningabusiness.Some

mightwanttoearnextra

moneytosupplementtheir

mainincome,othersmight

wanttosupporttheir

community,whileambitious

entrepreneursmightwantto

foundagiantbusinessempire.

Howdoesasmallbusinessthat

helpsthecommunityor

improvespeople’slives

comparewithabigonethat

employslotsofpeopletosell

consumerproducts?Valueis

measurableinmorewaysthan

justprofit.

What’simportantisto

knowwhat’sdrivingyouto

runyourbusiness,whether

youwanttopromoteaworthy

cause,runahairdressingchain

ormanufactureelectronics

products.Perhapsyouwant

morecontroltoenjoylifemore.

Try out your ideas

It’salwaysgoodtodrawupa

plan,butmanyplansare

purelytheoreticalbecause

thereisnowayofknowing

howrealistictheyareuntilput

intoaction.

Thesedaysmorepeople

seemtobetestingbusiness

ideaswhilestillinajobtofind

outwhatworksandwhat

doesn’t.Thisresearchis

invaluablebecauseyoudon’t

havetorisklosingyour

incomeorbiginvestment.You

canstartsmallandbuildupto

thedaywhenyourbusiness

needsyoufull-timeandyou

canresignfromyourjob.

Marketing. What works?

Godigital,everyonesays,but

rememberthosebusinesses

thatthriveonword-of-mouth

recommendations,the

personaltouchandpeople

whorememberyourname

withouthavingtolookitupin

adatabase.

Digitalandonlinetoolscan

bevery,veryeffectivebutdo

notguaranteesuccessontheir

own.Whiledigitalexperts

focusonnumbersofviews,

visitsandshares,theonly

statisticthatreallymattersis

sales–doesithelpyousell?

Lookatthewholemarketing

mix–frombrandedshirtsand

phonenumbersonvehiclesto

socialmediavideos–tofind

whatworksforyou.

Who should you listen to?

Everyone,especiallyyourself.

It’sgoodtohearawiderange

ofopinionsandinvestin

whatevertrainingyoucan.

Chooseadviserswhose

advicecorrespondswithyour

ethos.Andrememberthat

whatworksforothersisnot

guaranteedtoworkforyou.

Yourgutinstinctisvital.

Youwillinevitablyhavetodo

thingsyoudon’tenjoydoing–

taxreturns,admin,cleaning

equipment–butdon’teverdo

anythingyoudon’tbelieveis

therightthingtodo.Listen

carefullytoyourownvoice.

Enjoy your business

And,finally,havefun.Along

withtheinevitableupsand

down,problemsand

frustrations,manybusiness

ownerslovewhattheydoand

wouldn’tchangeitfor

anything.That’sagoodaim.

Perhapsyoursuccesswill

leadyoutoofferadviceto

otherpeoplelookingtofollow

yourexampleandstarttheir

ownbusiness.Goodluck!

Robert Zarywacz

Zarywacz

t: 01271 879100

w: z2z.com

FIND HEADER ADVICE

Are you a Small Business in the North

Devon and Torridge area and would like to

have an input with the Petroc curriculum?

The Big Benefits for Small Businesses project works

collaboratively with small businesses in North Devon

and Torridge to improve the relevance of skills

provision, maximise innovation and develop training

and skills opportunities.

For more information please e-mail

projects@petroc.ac.uk

in partnership with

@businessactionm | Startup & Business Development Guide 2022 | business action 3


Maintaining privacy

and data protection

Most businesses collect and store data on customers, employees and

other individuals. Ensuring their privacy and protecting their data is

vital. But where do you start? Nigel Hellewell provides specialist

advice and training on privacy and data protection to organisations.

Below is an extract adapted from a comprehensive introduction to the

topic published by Nigel on his web site at enaych.com

Whatarethemainconstituent

partsofUKdataprotection

lawandhowdotheyinteract

witheachother?

Information Commissioners

Office (ICO)

TheICOregulatesthelegislation.

Itisfundedmainlybyfees

paidby‘datacontrollers’.

Datacontrollersarethe

legalentity(soletrader,

partnership,company,

organisation,etc)who

ultimatelydecidesthe

purposesandmeansofthe

processingofpersonaldata.

Data Protection

(Charges and Information)

Regulations 2018

Theseareoftenreferredtoas

theDataProtectionFee.There

arethreetiersofpayments

dependingonthesizeand

natureofanorganisation.

Data Protection Act 2018

(DPA2018)

TheDPA2018setsoutthe

frameworkfordataprotection

lawintheUK.Itsitsalongside

andsupplementstheUK

GDPR(seebelow),egby

providingexemptions.Italso

coverslawenforcement

authorities,nationalsecurity

anddefence.

TheDPA2018issplitinto

differentparts,whichapplyin

differentsituationsand

performdifferentfunctions.

Part2:Generalprocessing

(UKGDPR)supplementsand

tailorstheUKGDPR.

Formostorganisations,this

isthepartthatwillapply.Read

italongsidetheUKGDPR

itself,asbothsetsofprovisions

applydirectlytoyou.

General Data Protection

Regulations (GDPR)

AftertheUKlefttheEU,the

EUGDPRwasreplacedbythe

UKGDPR,whichsimilarly

has99articles(asitisderived

fromtheEUversion).The

wordinghasbeenchangedin

somearticlestomakeitrelevant

totheUKandsomehavebeen

redactedanddonotapply.

TheUKGDPRappliesto

processingofpersonaldataby

organisationsoperatingwithin

theUK.Italsoappliesto

organisationsoutsidetheUK

thatoffergoodsorservicesto

individualsintheUK.

Specificarticlescover

definitionsoftheterminology;

theprinciplesofprocessing

personaldata,includingthe

‘lawful,fairnessand

transparency’principle;the

provisiontoindividualsofall

detailsaboutwho,where,

what,whenandhowpersonal

dataisbeingprocessed;the

rightofaccessforindividuals

toaskaboutandreceive

confirmationaboutprocessing

oftheirownpersonaldata;the

keepingofrecords;andmore.

Good practice

Gettoknowthepersonaldata

youoryourorganisation

processes.Reviewtheamount

andvalidityofthedata,ensure

itissecureandonlythose

authorisedhaveaccesstoit.

Trainyourstaffinthe

processingofpersonaldata–

it’salegalrequirement.

Rememberpersonaldata

thatyourorganisation

processesarenotyourdata–

youarejustthecustodianofit

whileit’sbeingprocessed.

Privacy and Electronic

Communications

Regulations (PECR)

ThePECRsitalongsidethe

DataProtectionActandthe

UKGDPR.Theycoverpeoplespecificprivacyrightsin

relationtoelectronic

communications.

■ Formoredetailed

information,adviceand

trainingondataprotection

andprivacy,call02171595001

orvisitenaych.com

PRIVACY HEADER / HR

5 HR tips for hiring

a member of staff

Hiringstaffisexciting,but

therearelegalobligationsyou

needtomeetasanemployer.

Workers/employeeshave

employmentrights,soyou

mustbecarefultoavoidrisk

andprotectyourbusiness.

Foranessentialcheckliston

gettingstarted,usetheguide

ongov.uk/employing-staff

Here,full-serviceHR

outsourcingspecialist

FitzgeraldHRoffersfive

practicaltipstohelpyou

navigateyourfirsthire.

1 What do you need?

Scopeouttherole,its

responsibilitiesandnecessary

skillsandexperience,and

recordthisinajobdescription.

Thiswillhelpyoutorecruit

fairly,communicateyour

expectations,andmonitor

performance.

Considerhowyouneedthe

roletooperateandits

employmentstatus.Ifyouneed

torecruitfromoverseas,you

willneedtomeetspecific

criteriaandapplyforasponsor

licence.

Decidehowmuchyouwill

pay.Researchthemarketto

understandwhatafairpay

rangeisfortherole.Itis

essentialthatyoupayatleast

nationalminimumwage.

2 Advertise your role

Itisagainstthelawto

discriminateagainstsomeone

becauseofaprotected

characteristicsuchasage,

gender,disability,race,religion

andmore.Takecarenotto

discriminatewhenadvertising

yourrole,suchasthroughthe

languageinthejobadvert.

Advertiseinmultiple

locationstoreacharangeof

candidates.Itisagoodideato

attachyourjobdescriptionto

theadvertandcommunicate

theprocessifyoucan–eg

closingdate,interviewdates.

3 Select candidates

Aninterviewwillhelpselect

therightcandidate,andby

askingifyoucanmakeany

reasonableadjustmentsyoucan

ensuretherecruitmentprocess

isaccessibletoall.

Avoiddiscriminative

questionsandscorecandidates

basedonhowwelltheymeet

therequirementsinthejob

description.Thiswillhelpyou

tocomparecandidatesfairly

andseewhoisthebestfitfor

therole.

4 Making the hire

Onceyou’vemadeaverbal

offerofemploymenttoa

candidate,youshouldfollow

thisupinwriting.

Youmustcheckthe

candidate’srighttoworkinthe

UK.Considerifyouneedto

carryoutanyadditionalpreemploymentchecks,suchasa

DBScheck.

You’llalsoneedtoregisteras

anemployerwithHMRC

beforethefirstpayday,acquire

employers’liabilityinsurance,

andcheckifyouneedto

automaticallyenrolyour

employeeontoaworkplace

pensionscheme.

Youarelegallyrequiredto

providethewrittentermsof

employment(themaindetails

ofacontractofemployment

suchaspayandworkinghours)

onorbeforetheworker’sstart

date.Inaddition,we

recommendhavingessential

HRpoliciesinplace–suchas

processestomanagebullying

andharassment,grievanceand

disciplinarymatters.

5 Friends & family

Friendsandfamilyareoften

keentosupport,butyoushould

makesuretheyarethebestfit

fortherolebeforehiringthem.

Likeanyotheremployee,

theywillhaveemployment

rights.Werecommendyou

alwaysfollowafairprocessto

ensureyourbusinessis

protectediftherelationship

doesnotworkoutprofessionally.

■ Wehopeyoufoundthis

useful.Ifyouneedsupport

withtheabove,werecommend

thatyouseekprofessional

adviceforyourbusiness.Call

03302235253orvisit

fitzgeraldhr.co.uk

4 business action | Startup & Business Development Guide 2022 | business-action.co.uk


A combination of the pandemic, global conflict and high

accommodation costs makes it hard for employers to find new staff.

Traditionally, many employers sought staff ‘ready to go’, but a

different approach is needed now. Many people want to work but

need encouragement, training or some other assistance. Here are two

support schemes available now to help both employers find valuable

members of staff and jobseekers wanting rewarding careers

Jobcentre: Way to Work

WaytoWorkisanational

pushtohelpevenmorepeople

benefitfromtherecord

numberofvacanciesavailable,

includingmanyinsectorsvital

tonationalrecovery.

Atthesametime,thereare

hundredsofthousandsof

peopleonUniversalCredit

whoareactivelylookingto

makeafreshstartinwork.

Thismeanstherearemany

talented,work-readypeople

onourbookswhoareeagerto

takeonyourroles.

Thiscampaignwillhelp

peoplemoveswiftlybackinto

workandhelpyoufilltheroles

youandoureconomyneed.

How do we help you?

Ifyou’relookingtofilla

vacancy,wewillofferyoua

namedemployeradviserin

yourlocalJobcentreto

supportyou(ordedicated

nationalaccountmanagerfor

largecompanies).

Ourrangeofrecruitment

servicesinclude:

Theopportunitytobe

introducedtopeople

lookingforworkthrougha

varietyofplatforms

➤ Simplifyingandshortening

therecruitmentprocessto

findbettermatched

candidatestointerview

➤ Helpsettingupworktrials

toassesspotentialrecruits

➤ Adviceaboutofferingwork

experienceand

apprenticeships

➤ Supportfromother

employmentschemes

■ CalltheEmployerServices

Lineon08001690178oremail

employer.services@dwp.gov.uk

RECRUITMENT HEADER

Be Ready . . . to unlock

talent for your business

Beinganinclusiveorganisation

couldenhancethereputationof

yourbusiness,improve

innovationandattractmore

customers.

TheBeReadyEmployer

Hubcansupportyoutogrow

yourbusinessinnewwaysby

harnessingtheabilitiesandideas

ofamorediverseworkforce.

Theserviceisfree,offering

informationandguidanceon

employingandkeepingstaff

whoapplytheirskillsandtalent

differently.Itoffers:

➤ onlinetrainingworkshops

➤ telephonesupport

➤ business-to-business

learningnetworks

➤ onlineresources

Employer challenges

Asabusinesssupportservice,

BeReadyEmployerHub

recognisesthechallenging

timeslocalemployersare

facing.Asemployersmakethe

decisionsonwhentoreturnto

anoffice,orhowtokeepthe

workplaceCovid-safe,many

employeesmayalsohaveto

discloseadisabilityorhealthconditionforthefirsttime(as

theirconditionhadnot

impactedontheirabilityto

workpreviously).

TheBeReadyEmployer

Hubcanprovideguidanceand

linkstospecialistsupportfor

employersandaccesstogrant

fundingforanyreasonable

adjustmentsthatareneededto

supportemployeeswith

disabilitiesorhealthconditions

(includingmentalwellbeing).

TheDepartmentofWork

andPensions(DWP)Accessto

Workgrantschemehas

introducedadditionalmeasures

toenabledisabledpeopleto

moveintoorretainemployment,

whichincludescontinued

supporttoworkathome.

■ Call01392241124orvisit

readydevon.org.uk

@businessactionm | Startup & Business Development Guide 2022 | business action 5


Somepeoplegrappleforyears

withthethoughtofstarting

theirownbusiness,butare

heldbackbyfears.When

GemmaMullinger’sson

startedpre-school,shewas

determinedtobefinancially

independentandpostedon

Facebookaskingifanyone

neededacleaner.

“Itwasveryspontaneous,”

saysGemma,buttheresponse

snowballedandshestarteda

Facebookbusinesspagein

February2019.Requestsfor

cleaningcontinuedtoincrease

duetoword-of-mouth

recommendationsandin

October2019,Gemmawas

joinedbybusinesspartner

KellytolaunchHiddenGem

Housekeeping.

Gemmawasdriventostart

thebusinessbyseveralaims:“I

didn’twanttoworkforother

peopleandIdidn’twantto

missmysongrowingup.I

neededsomethingIcoulddo

withnostart-upcosts.Iwould

highlyrecommenditto

womeninmysituation.”

Gemmaaddsthatthe

cleaningmodelfitsinperfectly

aroundchildrenandthatitis

CASE HEADER STUDY

It started with a

Facebook post

easytopromoteasyouarenot

sellingaproductthatpeople

don’tunderstand.

“Iusedallmyprevious

customerserviceskillsand

businessexperience.”

HiddenGemHousekeeping

nowemploysateamof12selfemployedmembersand

providesdomestic,commercial

andend-of-tenancycleaning

servicestocustomersacross

NorthDevon.

Gemmaexperienceda

considerablebuzzwhen

buildingabusinessandnow

wantstosupportotherwomen

tostarttheirownbusinesses

bydevelopingherown

coachingpractice.

“Yourmindsetisvery

important.Self-development

toworkonyourselftoworkon

yourselfisalsoreallyvaluable.”

Gemmaencouragesanyone

wantingtostartabusinessto

gooutandmakeastart:“If

youhaveaskill,justdoit.You

canworkonalogoand

marketingafterwards–you

candoallthatlater.”

Shealsoencouragespeople

toattendthemanyfree

businesseventsorganised

acrosstheareaandtonetwork

asmuchaspossible.

■ Fordetailsandtobook

cleaningservices,

call07403476427orvisit

hiddengemhousekeeping.com

6 business action | Startup & Business Development Guide 2022 | business-action.co.uk


FINANCE HEADER

Funding options for start-up and early-stage businesses

1 Bank loans

Yourbankisstilloftenthefirst

portofcallforbusiness

funding.However,manybanks

arerisk-averse,andyoumight

findthattheyarenotwillingto

lendwithoutaproventrack

record–somethingwhichnew

andearly-stagebusinesses

won’thave.

2 Small business grants

Grantsarenon-repayablesums

ofmoneythatareawardedto

businessestomeetspecific

needs.Whilethenon-repayable

aspectisattractive,these

schemesgenerallyhave

Accommodation & facilities

Node Cowork

Node,locatedofftheA39at

Roundswell,wasofficially

openedinOctober2021.

Thecompletedphase1now

offers37smallandmedium

offices,acoworkingspacefor

upto50people,meeting

roomsandon-sitecoffeeshop.

Broadbandinternet

connectivityofupto1Gbpsis

availabletousers,dependent

onmembershiplevel,which

rangesfrom£20&VATfora

daypassupto£249&VATper

monthforpromembership.

Ratesforteams,which

include24-houraccessseven

daysaweek,arealsoavailable.

■ Call01271452442orvisit

nodecowork.co.uk

Business & IP Centre

TheBusiness&IPCentre

Devon(BIPC)atBarnstaple

Libraryoffersbusinesses

accesstoalargecollectionof

businessandresearchdatabases.Manycanbeaccessed

fromhomewithalibrarycard,

whileothersareavailable

throughthepubliccomputers

inthelibrary.Businessescan

alsobrowseandborrowan

extensiverangeofbusiness

books,eBooksandmagazines.

BarnstapleLibraryalso

offersanin-houseFabLab

wherebusinessescanaccess

3Dprinters,laserandvinyl

cutters,anddigitalsewing

machinesataffordablerates.

■ Detailsfablabdevon.organd

bipc.librariesunlimited.org.uk

When your business needs finance, you’ll discover that there is an

array of sources available. Understanding your options and

determining what is best for your business can seem daunting. These

different types of finance serve different purposes and you might find

that you’ll need to utilise more than one option during the course of

your business journey

particulareligibilitycriteria.Be

preparedtoinvesttimeand

effortintoyourapplicationbut

don’tlosesightoftheendgoal

–profitabletrading.

3 Overdraft / credit card

Overdraftsandbusinesscredit

cardsoffera‘lineofcredit’which

isattachedtoyourbusiness

transactionaccount–youcan

accessthesewheneveryouneed

to.Youpaybackwhatyoucan,

Castle Hill Work Hub

CastleHillWorkHubinGreat

Torringtonoffersameeting

roomforuptoeightpeople,

15workspacesaswellasa

collaborationareaand

kitchenette.

Membersalsobenefitfrom

freedrop-insupport

opportunitiesandaregular

presencefromPetroc’sBig

BenefitsforSmallBusinesses

programme.

■ Visittorridge.gov.uk/

castlehillworkhub

Cotie (Centre of Technology

and Innovation Excellence)

CotieatPetrocoffersaccessto

advancedtechnology-based

facilities,includingshared-use

laboratorieswith3Dprinting

anddesignequipment.

■ Detailsatpetroc.ac.uk

South West Institute of

Technology (SWIoT)

SWIoTatPetrocincludes

twostate-of-the-artfacilities:

TheEngineeringfacility

housescleanroomfabrication

capabilities;electronicsdesign,

manufactureandtesting

laboratories;additive

technologies(3D);and

productionrobotics.

TheDigitalSciencesuite

containsabespokeareafor

developingvirtual

environments;alargespacefor

droneexperimentation;and

thelatestspecification

networking,software,anddata

engineeringfacilities.

■ Detailsatpetroc.ac.uk

whenyoucan–ifthecredit

staysundertheapprovedlimit.

4 Crowdfunding

Crowdfundingiswhenfunds

areraisedbyalargenumberof

peoplecontributingsmall

amountsinreturnforaninterest

orfeereturnand/or‘rewards’.

Typically,rewardstakethe

formofmerchandiseor

benefitsrelatedtothebusiness.

5 Investors

Theseincludeequity

investment,angelinvestorsand

venturecapitalists.Investment

couldbeusefulforfast-growth

businesses.However,

investmentscanbecomplex

andappropriatelegaladvice

shouldbesought.

6 Non-bank loans

Therearemanynon-bank

lenders,manyofwhichcan

giveveryquickdecisionsby

usingautomatedcredit

assessmenttools.

7 CDFIs

CommunityDevelopment

FinanceInstitutions(CDFIs)

arenon-profitlenderswhohelp

financiallyexcludedbusinesses

togrow,createjobsand

developtheirlocal

communities.Theygettoknow

theircustomers,challenge

businessplans,andtakea

flexibleapproachtolending

whenthebankhassaidno.

TheSouthWest’sCDFIfor

businessisSWIGFinance,who

istheregion’sleadingdelivery

partnerforStartUpLoans,a

government-backedinitiative

providinganaffordablesource

offinancetohelpnewand

early-stagebusinessowners

bringtheirplanstolife.

■ TofindoutmoreaboutStartUpLoans,call01872227932,

visitswigfinance.co.uk/start-up-loans/

oremailstartup@swigfinance.co.uk

START

Start-up and Grow your

business in Devon

Call: 0800 500 3107

devon.ytko.com/community-renewal-fund/

Funded by

GROW START

• Start-up Support

Sessions

• Growth Training

Support Sessions

• One-to-one coaching

• Grants of up to £10k

• Skills workshops

Delivered by

@businessactionm | Startup & Business Development Guide 2022 | business action 7


Everynewbusinessneedsto

attractnewcustomers,butwith

endlessoptionsformarketing

(allofwhicharemust-haves)

andalimitedbudget,youneed

tomakesureyourmarketing

effortsproducetheright

results.

Customer focus

It’smostimportanttostartby

identifyingyourideal

customer.Whoarethey?

What’stheirproblem?This

helpstargetyouradvertisingso

thattherightcustomersseeyou

andunderstandwhyyou’re

whattheyneed.

Targetingonegroupdoesn’t

necessarilyexcludeothers,but

givesyouabetterchanceof

beingnoticedbythepotential

customersthatyouwant.

Spend wisely

Withsomanyoptionsoutthere

it’seasytogetcarriedaway.This

iswherethecustomerfocus

comesin:wherewillyourideal

Use the power of direct mail

Thewrittenwordisthesecond

oldestformofcommunication

afterthespokenword.It

continuestobesuccessful

becauseitismemorable.

Mail reaches customers

Today,RoyalMailprocesses

morethan14.4billionletters

peryear.Eachonestandsout

inacrowdedmarketing

landscape.Unlikeemail,a

letterisaphysicalobject:itis

postedthroughaletterbox;it

avoidsspamfilters;reduces

unsubscribes;andgrabsthe

attentionoftherecipientthe

momentitlands.

Withmoreofusworking

fromhome,physicalpostis

achievingevenhigher

engagementrates.Thisis

becausewhentheletterbox

rattles,consumers

instinctivelyjumpupand

openthemailstraightaway.

Theystopwhattheyaredoing,

theninstinctivelyleapbackon

totheirPCtogetthedeal.

Personalise your mail

Thekeytograbbingconsumer

attentionispersonalisation,

whichisavailabletoall

businessesthroughplatforms

suchasstannp.com.This

enablesyoutosend

MARKETING HEADER

Marketing: where to start?

Marketing doesn’t come naturally to many of us, but when you run a

small business it’s likely that marketing will be one of your main roles.

Susie Kevern of Pound Lane Financial Management shares experience

she has gained when marketing her own business

customerbelooking?Canyou

useFacebookinsteadofaweb

site?Doyouwantanonline

shoportohavecustomersvisit

inperson?

Usingfriendsandcontacts

tospreadnewsaboutyour

businesswillalwaysbemore

effectivethanpayingfor

advertising.Potential

customersvaluereviewsof

otherpeople’sexperiencesso

tryaskingfriendsorrelatives

forfeedbackandusethatfor

marketing.

Build authority

Selfpromotiondoesn’talways

comenaturally.Rememberthat

whatyouthinkofasbasic

knowledge–makingagood

lemondrizzlecakeorwritinga

personalisedmailtoyour

customersfromyourdesk

throughaneasy-to-usewebbasedplatform.

Monitor and engage

stannp.comalsoprovides

trackingandengagementtools

soyoucantellthatyourmail

arrivesandisread.Mailis

scannedateverystage–apart

fromthelastmilewhen

deliveryisassumed–while

engagementcanbemonitored

throughaQRcodeprintedon

youritem.TheQRcodecan

takecustomerstoaspecific

webpageorprovideacustom

promotionalcode–all

measurablesoyoucanmonitor

yourreturnoninvestment.

Thesearejustsomeofthe

standardreportingtools

stannp.comoffersyouand

therearealotmorethat

integrateallthebenefitsof

traditionalprintedmailwith

up-to-datedigitaldesign,data

processingandbusiness

managementsystems.

Lorien Hamilton

Stannp

t: 01271 320864

w: stannp.com

Usevouchercode‘POST4’at

checkoutfor10%off.

concisereport–isnotso

simpletootherpeople.Be

proudofyourskillsandhave

confidencethatyouare

providingavaluableservice.

Talkaboutyourstartupto

everyoneyouthinkmightbe

interestedandtakeevery

opportunitytogetamention:

somethingintheparish

magazine,aprizeinaschool

raffle,orsomethingmore

creative.Anywayofraising

yourprofilewithpotential

customers.

Take the long view

EarlyoninmybusinesslifeI

wastoldthatittakesthree

yearstoestablishabusiness.I

wouldsaythatperhapsittakes

longertofeelyouarereally

self-sustaining,butthekeyis

nottoexpectsuccessovernight.

Oftenpotentialcustomers

becomeawareofyourbusiness

longbeforetheyarereadyto

buyfromyou.Usethepowerof

smallbutconsistentmarketing

effortstobuildupawarenessof

yournewbrand.Ifpotential

customersseeyourname

regularly,discussingthingsthat

theyareinterestedin,youwill

bethe‘goto’person/place

whentheyareready.

Listen for feedback

Finally,it’simportanttoreview

youroriginalbusinessidea:

Howdoesitcomparetoyour

currentexperience?Doyou

wanttosticktotheoriginal

planorcanyouseenew

opportunities?

Susie Kevern

Pound Lane Financial Management

t: 07801 199671

w: poundlane.co.uk

5 digital marketing tips

1 Own your web site

Owningyourowndomain–eg

yourname.co.uk–andwebsite

givesyoutotalcontrolover

materialyoupublish.Anyposts

onsocialnetworks–eg

Instagram–aresubjecttothat

network’scontrol.Andifa

networkclosesdown,as

Google+did,youcouldloseall

yourmaterial.Evenifyouuse

socialmedianetworks

extensively,youcanalwaysfall

backonyourownwebsite.

2 Grow your web site

Whenyoustartout,youmight

onlyneedaone-pagestaticweb

site,sodon’tspendmoneythat

youdon’tneedto.Some

services,likewix.comeven

offerfreewebsites.

Youcandevelopandexpand

yourwebsiteatanytimeas

yourbusinessdevelopsandyou

knowwhichdirectionyou’re

goingin.

3 Plan social media

Socialmediaisveryusefulbut

cantakealotoftimetocreate

contentandbuildafollowing.

Thinkabouthowmuch

resourceyouwanttocommitto

it.Withsomanynetworks,itis

besttofocusononeortwoto

avoidover-stretchingyourself.

Monitorresults,asitcan

takealongtimetoestablish

yourself.Isitgeneratingactual

enquiries?Areyouspending

toomuchtimeforlittlereturn?

Rememberthatsocialmedia

networkscomeandgo–don’t

putallyoureggsinonebasket!

4 Sell online

Manyservicesmakeiteasyto

setupanonlinestore,which

canbeespeciallyeffectivefor

sellingconsumerproducts.

Theseservicesand

marketplacesprovideallthe

infrastructureforyourshopfor

amonthlyorannualfeesoyou

don’tneedtechnicalknowledge.

Becarefulifbuildingyour

entirebusinessonsucha

service.Howeasycanyou

changeserviceonceestablished?

Andensureyoucanaffordthe

feesoyourshopdoesn’tvanish.

5 Stay safe and secure

Thedigitalworldisexcitingbut

notalwayssafe.

Keepuptodatewithactions

youcantaketosecurethedata

youstore(seepage4)andto

protectyourwebsitesand

systems(seepage9).

8 business action | Startup & Business Development Guide 2022 | business-action.co.uk


Harnessing the

power of IT

IT & TECHNOLOGY HEADER

Greatnews!Youareyour

company’snewchief

technologyofficer(alongwith

everythingelse).

Don’tpanic!Formicrobusinesses,harnessingsome

smarttechnologychoicesearly

willsupportyourplanstogrow.

In the cloud

Asyou’restillgettingyour

businessofftheground,it’s

wisetopickcloud-based

technology,ratherthan

investingheavilyinhardware.

Manyweb-basedplatforms

offerlow-coststarterplans

thatgiveyoujustthebasicsat

afractionofthetechnology

costs–coveringeverything

fromprofessionalbusiness

emailtopowerfulcreative

tools,simpleaccounting

systemsandyourownonline

store,allavailableviathe

cloudforasmallsubscription

cost.Thebarriertoentryis

low–socapitaliseonthis.

WithyourITresources

cloud-based,you’llbeableto

keepupfrontcostsdowninthe

beginningandstayflexible.

Beingabletoaccessyourtools

fromanywherealsohelps

makethingsconvenientfor

youpersonally,duringwhat

willprobablybehecticearly

daysforyournewbusiness.

Cloud-basedsystemsare

usuallyscaleablesoyoucan

adduserlicencesfornew

employeesorassociates

wheneveryouneedthem.

Monthlypaymentoptionsalso

giveyouflexibilitytocancel

licenceswhenyounolonger

needthem,usefulifyou

assembleateamforthe

durationofaprojectand

disbanditoncompletion.

Keep cybersecure

Youwon’thaveabig

cybersecuritybudgettobegin

with,soithelpstomakesome

shrewddecisions.Areputable

antivirussoftwareisamust

(evenifyou’veonlygotone

device)butleveragefree

resourcestoo:theUKNational

CyberSecurityCentreoffersa

free‘CyberActionPlan’

toolkitforsoletradersand

smallbusinessesatncsc.gov.uk,

andITGovernanceoffers

accessibleGDPR/data

protectionguidesaimedat

beginnersatitgovernance.co.uk.

Ourbestrecommendation?

Turnonmulti/two-factor

authentication(MFA/2FA)

everywhere.Thisworksby

requiringextraauthentication

ontopofusualusername/

passwordlogins,suchas

inputtingaone-offcodetexted

toyourmobilephone.Itwill

keepyouraccessprotected,

notjustforyouronlinebank

account,butforallyourother

websiteloginstoo.Manybig

onlineplatformsofferthis

safeguardforfreeinyouruser

settingsanyway–sotakefull

advantageandturnMFA‘ON’.

Virtual landline

Partofthechallengeisalso

aboutpresentingyourselfas

anauthoritative,professional

concern–somethingthatis

alsomucheasierinthe2020s.

It’sworthinvestigatinga

low-costvirtuallandline

serviceforthatofficial

‘businessnumber’look.Most

usefully,thesesolutionsoften

includefeatureslikeanopen

choiceofareacodes,

scheduledaudiogreetingsand

integratedaccessfromyour

smartphone–helping

customersthinkyou’re‘inthe

office’evenwhenyou’reout

andabout.

Withtherighttechnology

choices,youcanensureyour

newbusinesspuncheswell

aboveitsweightina

competitivemarketplace

withoutspendingafortuneat

thestart.

■ Linealisamulti-disciplinary

ITsupportcompanybasedin

Barnstaple,committedto

providingreliabletechnical

supportandserviceswithan

honest,professionaland

approachablemanner.

ForspecificITand

communicationadvice,

contact01271375999or

lineal.co.uk

BBxpo

BIDEFORD

BUSINESS • BOOST • EXPO

Thursday 27 October

Devon Hall

Business exhibition

▶ Talks & workshops

▶ Networking buffet

Book space at bbxpo.uk

@businessactionm | Startup & Business Development Guide 2022 | business action 9


10 sustainable

business tips

The Sustainable Business Resource is a North Devon-based

organisation connecting SMEs with the tools required to reduce their

carbon footprint and improve sustainability in all possible aspects of

operations. Working as part of the Plastic Free North Devon charity, it

will run a full assessment of your business and then lay out a plan of

action to tackle every aspect from a sustainable point of view, helping

you, target, source and measure change

1 Include your people

Includeandengageyourstaff.

Withoutbringingyourstaff

alongwithyouontheprocess

ofchangeandimprovement,

thejourneywillbetwiceas

longandtwiceashard.

2 Draw up a list

Createahitlistofalltheareas

thatneedimprovingand,

regardlessofhowchallenging

theyare,givethemtargetdates

forcompletion.Startwiththe

lowesthangingfruitandbe

realisticabouttime.

3 Measure progress

Assessandrecordalltheareas

whereyouareworkingto

improvesoyoucanreportyour

improvementstoyourstaff,

stakeholdersandcustomers

withfactsandfigures.

4 Assign roles

Appointkeystaffmembersto

workonspecifictargets,eg

packaging,energyetc.Most

importantly,apportiona

suitableamountoftimeper

weektomakethishappen.

Askingthemtofititintoan

alreadyoverloadedweekwill

neverwork.

5 Explain your aims

Whenmeasuringcostof

change,factorinthelonger

termbenefitsandreturnsin

regardtostaffandcustomer

engagementandallegiance.In

mostcases,ifyourcostshaveto

rise,explainthereasonsbehind

thisandyourcustomerswillbe

morelikelytoacceptthem.

SUSTAINABILITY HEADER

6 Assess all changes

Foreachareaofproposed

change,completeafulland

honestappraisalbefore

embarkingonthechange.Can

thesavingsfromsomeofthe

changesbeusedtooffsetthe

additionalcostsforothers?

7 Collaborate

Workwithyoursuppliersto

helpthemunderstandthatyou

needinformationonhowthey

operatealongwithcertification

ofmaterialsandsources.Bring

themalongonthejourneywith

you.

8 Network

Networkwithyourindustry,

findoutwhohasdonewhat

andhow,workwithspecialists

tocutdownthetimeon

research,andshareyourresults

andfindingssootherscan

benefittoo.

9 Raise awareness

Tellyourcustomerswhatyou

areplanningandwhatyouhave

achieved.Ateverylevel,in

everyindustry,customersare

choosingtoworkwith

responsiblecompaniesfirst.

10 Plan sustainably

Recognisesustainabilityasa

keypartofallyourbusiness

planning.Factoritinatthe

beginningofanynewdesignor

projecttorecogniseboththe

materialcostandecological

costwhendecidingwhich

product/servicetobuy.

■ FordetailsoftheSustainableBusinessResource,

call01271311104orvisitthesbr.org.uk

Protect

yourself

It’aeasytogetcarriedawayby

theexcitementofstartinga

businesssothatyouoverlook

yourownprotection.

Sometimesnewbusinesses

strikeluckyfastandwinbig

contracts–thenyouneedto

ensureyouhaveeverythingin

placetoprotectyourself–and

yourcustomers–ifsomething

majorgoeswrong.

Develop processes

Whatifyouplaceanorderon

behalfofaclientworth

thousandsofpoundsandyou

findthatyourcontactdidnot

havetheauthoritytodothis

andnowtheclientisrefusing

topay?Youwillbeliablefor

allthismoney.

Processestoensureyou

obtainanddocument

authorisedordersfromclients

arevital,asisinsurancecover.

Insurance cover

Aswellasinsuranceforyour

businesspremisesand

equipment,youmightneed

professionalindemnity,public

liability,employers’liability

and/orothercover.

Youwon’tnecessarilyneed

theseimmediately,butdo

speaktoatrustedinsurance

specialistfortheiradviceand

monitoryourrequirements.

Remember,asyourbusiness

grows,sowillyourliability.

Peace of mind

Manypeopleusepersonal

financestofundanew

business.Therightprocesses

andinsurancehelpprotectyou.

Promote your business in local media distributed to businesses across North Devon

Advertise from just £30 a year with Business Action

All plans include

➤ 4 adverts (if selected)

➤ 4 magazine listings

➤ 12-month web adverts

➤ online listing

➤ 4 mailed magazines

➤ plus more

Select plan

£30 Business Action Plan – 4 magazine listings

£125 Business Action Plan – 4 business card adverts

£225 Business Action Plan – 4 banner adverts

£315 Business Action Plan – 4 quarter page adverts

£645 Business Action Plan – 4 half page adverts

£995 Business Action Plan – 4 full page adverts

Payment options

Pay in full or by

12 monthly instalments –

with no extra charges.

Put yourself in front of

North Devon businesses.

Book online at business-action.co.uk/plans or call Robert on 07971 176044

10 business action | Startup & Business Development Guide 2022 | business-action.co.uk


DIRECTORY HEADER

ACCOUNTANTS

Cranford Business Services

Bideford

t: 01237 488077

w: accountsindevon.co.uk

JD Accountants (South West) Ltd

Barnstaple

t: 01271 378606

AESTHETIC CLINICS

Orchard Clinic

Bideford

w: orchardclinic.net

ANTIQUE MAPS & CHARTS

Old Folding Maps

South Molton

t: 01769 573935

w: foldingmaps.co.uk

BRANDING & DESIGN

Boom Boom Media

Barnstaple

t: 01271 326694

w: boomboommedia.co.uk

BrandLanterns

Barnstaple

t: 01271 372620

w: brandlanterns.co.uk

BREWERY

Combe Brewing Company

Ilfracombe

t: 07973 488409

w: facebook.com/

CombeBrewingCompany

GT Ales

Chivenor

t: 01271 267420

w: gtales.co.uk

BUILDING SUPPLIES

Heritage Cob and Lime

Bideford

t: 01237 477431

w: heritagecobandlime.com

RGB Building Supplies

Branches in Barnstaple, Bideford,

Hatherleigh, Holsworthy,

Ilfracombe, Okehampton, South

Molton, Tiverton

w: rgbltd.co.uk

BUSINESS ADVISORS

Pound Lane Financial Management

North Devon

t: 07801 199671

w: poundlane.co.uk

BUSINESS SUPPORT

Be Ready Employer Hub

Devon

t: 01392 241124

w: readydevon.org.uk

CAR SALES & SERVICING

Blights Motors

Bideford

t: 01237 472282

w: blightsmotors.co.uk

COMMERCIAL PROPERTY

James Doble Commercial

North Devon

t: 01237 424053

w: jd-commercial.co.uk

CONSTRUCTION

Advanced Scaffolding

Barnstaple

t: 01271 321100

w: advancedscaffoldingltd.co.uk

COPIERS & PRINTERS

Clarity Copiers North Devon

Barnstaple & North Devon

t: 01271 374061

w: claritynorthdevon.co.uk

COPYWRITING & MARKETING

Zarywacz

North Devon & UK

t: 01271 879100

w: z2z.com

COUNSELLING & PSYCHOTHERAPY

Devon Counselling Training

Barnstaple

t: 07522 841009

w: devoncounsellingtraining.co.uk

North Devon Counselling

Barnstaple

t: 07872 501606

w: northdevoncounselling.co.uk

DIGITAL & WEB SITES

Kameleon

Barnstaple

t: 01271 375100

w: kameleondigital.uk

Peak Online

Bideford

t: 01237 721256

w: northdevon.peak-online.uk.com

DINING

Terrace Tapas & Wine Bar

Ilfracombe

t: 01271 863482

w: terracetapasbar.co.uk

The Royal George

Appledore

t: 01237 424 138

w: trgpub.co.uk

ENVIRONMENT

North Devon Biosphere

North Devon

t: 01392 388647

w: northdevonbiosphere.org.uk

FINANCE

SWIG Finance

North Devon & South West

t: 01872 227 932

w: swigfinance.co.uk

FINANCIAL ADVISERS

D Scott Financial

Bideford

t: 01237 426450

w: dscottfinancial.co.uk

Philip J Milton & Co Plc

Barnstaple

t: 01271 344300

w: miltonpj.net

GARDENING & LANDSCAPING

AB SEA Services

Torrington

t: 07799 478318

w: abseaservices.com

HEALTH & SAFETY

Safety Supplies Direct

Barnstaple

t: 01271 377558

w: safetysuppliesdirect.co.uk

HOLIDAY COTTAGES

Marsdens Devon Cottages

North Devon

t: 01271 813777

w: marsdens.co.uk

HOTELS

The Carlton

Ilfracombe

t: 01271 862446

w: ilfracombecarlton.co.uk

HUMAN RESOURCES

Fitzgerald HR

Barnstaple, Exeter, London &

Wellington

t: 01271 859267

w: fitzgeraldhr.co.uk

INSURANCE

Together Insurance Solutions

Barnstaple

t: 01271 347147

w: togetherinsurancesolutions.co.uk

INTERNATIONAL TRADE SUPPORT

International Trade Matters Ltd

Bampton

t: 01398 332881

w: internationaltradematters.com

IT

Lineal Software Solutions

Barnstaple

t: 01271 375999

w: lineal.co.uk

JOINERY & CARPENTRY

Bespoke Timber Joinery &

Carpentry

Barnstaple

t: 01271 603411

w: bespoketimberjc.co.uk

LOCKSMITHS

MJS Locksmith

Bideford

t: 07532 139388

w: northdevonlocksmith.co.uk

SW Locksmiths

Holsworthy / Bude

t: 01409 255533

w: swlocksmiths.com

MANUFACTURERS

The Clovelly Soap Company

Clovelly

t: 01237 432280

w: theclovellysoapcompany.com

Smart Manufacturing

Bideford

t: 01237 471977

w: smart-manufacturing.co.uk

MASSAGE & BEAUTY

Essential Bodyworkx

South Molton

t: 01769 574474

w: essentialbodyworkx.co.uk

NETWORKING GROUPS

Business Networking in Barnstaple

Barnstaple

t: 0843 289 1339

w: bnibarnstaple.co.uk

North Devon Networking Group

Barnstaple

w: northdevonnetworking.co.uk

Torridge Business Network

Westward Ho!

w: torridgebusinessnetwork.co.uk

OFFICE SUPPLIES

South West Office Supplies

North Devon

t: 01271 889337

w: swofficesupplies.co.uk

PACKAGING

Atlas Packaging

Barnstaple

t: 01271 344055

w: atlaspackaging.co.uk

PRINTING

Jamaica Press

Buckland Brewer

t: 01237 452333

w: jamaicapress.co.uk

RECRUITMENT

Cooper Golding

Barnstaple

t: 01271 349745

w: coopergolding.co.uk

RETAILERS

Ilfracombe Chocolate Emporium

Ilfracombe

t: 01271 867193

w: ilfracombechocolateemporium.co.uk

Pedlars

Ilfracombe

t: 01271 863509

w: Facebook @pedlarsofilfracombe

SHEDS

SHEDS 4 you

Bideford

t: 01237 459193

w: sheds4you.co.uk

SIGNS

Doubleuprint

Barnstaple

t: 01271 268 041 / 07866 420436

w: doubleuprint.co.uk

The Sign Maker

High Bickington

t: 01769 561355

w: sign-maker.net

SOLICITORS

Slee Blackwell Solicitors

Barnstaple, Bideford, Braunton,

South Molton

t: 0808 139 1606

w: sleeblackwell.co.uk

SPORTS EQUIPMENT

Aramis Rugby

South Molton

t: 01769 550284

w: aramisrugby.co.uk

TELECOMS

Integra

North Devon

t: 01271 555 666

w: integra.im

TRAINING & EDUCATION

Petroc

Barnstaple & Tiverton

t: 01271 345291

w: petroc.ac.uk

TRAVEL AGENTS

Clare Flint – Travel Counsellors

North Devon & UK

t: 01271 828990

w: travelcounsellors.co.uk/clare.flint

WILLS

Wills at Home

West Yelland

t: 01271 860105

w: wills-athome.co.uk

BOOK YOUR £30 LISTING NOW AT needitfindit.uk

➤ Listinginfourissuesof

magazinewithbusiness

nameandcategory,phone

number,websiteandtown.

➤ 12-monthonlinelistingat

needitfindit.ukNorth

DevonBusinessDirectory

withbusinessnameand

category,logo,phone

number,addressandlinks.

➤ 4issuesofmagazinemailed

directtoyourUKaddress.

@businessactionm | Startup & Business Development Guide 2022 | business action 11


HEADER

Moo Free – growing a national brand

What is Moo Free?

MooFreewasfoundedinMay

2010byhusband-and-wife

team,AndreaandMikeJessop.

Andreaisglutenintolerantand

Mikeislactoseintolerant.

Whentheirsonwasababy,

hesufferedwithallergies.Like

anymum,Andrearesearched

hissymptomsanddiscovered

anarticlerelatingtodairy.

Seekingadvicefromtheir

doctortheydecidedtocutout

milkandhewasprescribed

withsoyababymilk–thiswas

intheearlyeightieswhensoya

milkwasn’treadilyavailable.

Withintwoweeks,his

symptomsimproved.

AndreaandMikedidn’t

wanttheirsontomissouton

seasonalchocolatebecauseof

hisallergies,sotheystartedto

createdairy-freealternativesat

home.Theybothstudiedat

ReadingUniversitytogether.

Whenleaving,Andreastarted

asawebandmarketing

managerforachildren’scharity

andMikehadastrong

backgroundincomputer

scienceandexperienceinweb

development.Theybothused

theirtransferableskillstocreate

MooFree!

Thetransitionincareer

happenedgraduallyoveralong

periodoftimeandtheyinitially

beganbysellingchocolates

online.Moreandmore

customerswereaskingforfreefromoptions,particularly

aroundseasonaloccasionslike

EasterandChristmas,sothey

startedtoresearchdifferent

If you’re dreaming of developing a brand that transforms your market,

is it achievable? Especially in North Devon? Holsworthy-based Moo

Free’s dairy-free and vegan chocolate is now available from many

independent retailers across the UK as well as in the major

supermarket chains. Below Moo Free’s chief executive Andrea Jessop

explains how the business started and achieved national success

supplierswhocouldmeetthese dairydodgingchoccybars

demands.Theyweresurprised catertomanydiets.Allofits

tolearnthattherewasn’tany chocolatecreationsaregluten,

currentlyonthemarket,sothey soyaanddairy-free,making

settoworkonmakingtheir themnaturallysuitablefor

own;thiswasbackin2008. vegetariansandvegans,too.

Theystartedwithafew

Eastereggs,usingamilk

What led to the start of the

alternativechocolate,which

business?

flewoutthedoorandwere

Everychilddeservestohavean

incrediblypopular.By

Eastereggthatwon’tmake

Christmastheywereinundated

themunwell(unless,ofcourse,

withemailsaskingforthesame they’veeatentoomuchofit!)

inanadventcalendarformat andthesameforChristmas

andotherproducts.Itwasthen chocolate.It’stheseoccasions

thattheyknewtheyneededto wherechildrencanfeel

investinmachineryandquality particularlyleftout,whichis

ingredientstomakethisa whyMooFreebegan.It’sMoo

permanentoptionforcustomers. Free’smissionthatchildren

Theyspentthefirsttwo withallergiesandintolerances

yearsresearchingandtweaking don’tfeelthisway,notjust

theirrecipestomakesurethey duringseasonaloccasionsbut

didn’tjusttastedeliciousbut fortheeverydayaswell.

werealsogreatqualityand AndreaandMikecan

sustainable.Duringthistime, rememberwhentheirsonhad

theydiscoveredalotabout hisfirstEasterEggandittasted

pesticidesandinsecticidesand nothinglikechocolate.It’sthese

howitaffectsworkersinthird personalexperiencesthat

worldcountriesduetothe continuetomotivateanddrive

constantexposure.Theywere MooFreefurther.

alreadyeatingorganicfoods Asabusiness,ithasvery

andgrewtheirownvegetables. strongethicssurrounding

Theywerealsokeentorecycle, equality,diversityand

sotheykepttruetotheirown sustainability–notjustwithin

valueswhenitcametosetting theproductsitcreates,butfor

upMooFree. thewidercommunityaswell.

Theypridethemselveson MooFreepartnerswithlocal

beingknowledgeableaboutthe charitiestoprovidework

market,whichiswhytheir experienceandpermanent

rolestothosewithdisabilities

wherepossiblewithinits

company.They’reincredibly

proudoftheirMoofamilyand

believeeveryonedeservesa

chance–thisishowitshouldbe.

What were the biggest

challenges and how did

they overcome these?

Everyoneprobablyhastheir

concernswhenstartinganew

business,butAndreaandMike

decidedtostartMooFree

duringtherecession,which

meantgettingfinancialsupport

wasverydifficult.Theyended

upre-mortgagingtheirhouse

forasecondtimebecausethey

weresodeterminedtogettheir

chocolateoutintotheworld,

especiallyforchildrenatEaster

andChristmastime.

Fromtheirresearchthey

alsoknewthatnobodyelsewas

doingthisandtherewasa

strongcustomerbasewho

neededthemtodeliver.They,of

course,couldn’thavedoneit

withouttheirfamilyand

friends,whohelpedthemto

developtheirthinking,

conceptsandideas,whilstalso

samplingdozensofproductsto

makesuretheygotitright.

Fortunately,AndreaandMike

wereinittogether,socould

sharethechallengestheyfaced

knowingthattheybothhada

strongpassiontomakeitwork

andbringtasty,ethical,freefromchocolatetothemasses.

Thepandemicalsobrought

withitseveralhighsandlows,

likemanyotherbusinesses.Its

12 business action | Startup & Business Development Guide 2022 | business-action.co.uk


SUPPORT

strategypre-COVIDwasto

concentrateontheUKmarket,

ratherthanoverseas,duetothe

uncertaintyaroundBrexit.

Theyfelttherewasplentyof

roomforgrowthonhomesoil,

butthenthepandemichit,and

theirplanscametoahalt.Like

alotofcompaniesinthefirst

lockdown,theyhadnoidea

whatwasgoingtohappen.The

supermarketsunderstandably

prioritisedeverydayessentials

whichaffectedMooFree.

Fortunately,theywereableto

quicklyrecoverandassoonas

theirteamreturnedtoworkin

Junetheywereworkingflat-out

tomakeChristmasandthen

Easterproducts.Theirsales

shiftedtoitsonlinesiteand,

thankstotheirloyalcustomers,

theywereabletomakeit

throughsomedifficultmonths.

Sincethen,theyhave

launchedanumberofnew

productsincludingthelatest

ChoccyRockrange,which

includeschocolate-covered

Moofreesas,Bunnycomband

Raisinpieces.

What advice would they

give anyone with an idea

for a business?

There’ssomuchadviceout

therethatitcanoftenfeel

overwhelming,butforMoo

Free,talkingtothosewhoare

alreadydoingitordoing

somethingsimilarisinvaluable.

Sharingyourexperiencesand

learningfromotherswillhelp

tobuildasupportnetworkand

youwillbeabletoshareyour

knowledgeandskills.

What should new business

owners avoid?

Thereisprobablyawholehost

ofthingstoavoidbut

somethingthatshouldneverbe

avoidediskeepingtrackofyour

finances.Evenifitdoesn’tcome

naturallytoyou,itcanmakea

hugedifferencetowhetherthe

companysurvivesornot–

especiallyduringtestingtimes

likethepandemic.

Makesureyouunderstand

howmuchprofityouneedto

generatetonotjustkeepyour

businessrunning,butyourself

aswell.

■ Formoredetailsandto

orderMooFree’smulti-awardwinningdairy-freeandvegan

chocolatesforyourself,visit

moofreechocolates.com

Looking to start up or grow a business?

Ifyouarelookingtosetup

yourownbusinessorgrow

yourrecentlyestablishedsmall

businesslocatedinDevon,you

cannowbenefitfromsupport

thankstotwonew

programmesdeliveredby

YTKOinpartnershipwith

DevonCountyCouncil.

If you are thinking of

starting a new business

OutsetStartDevoncanhelp

youtoexploreifselfemploymentisrightforyou

andgiveyouthetoolsand

confidenceyouneedtostart

yourbusinessjourney.

If you want to grow your

new business but are not

sure how

GetSetGrowDevonhelps

businesseswhohavebeen

tradingforlessthanthree

yearswithfewerthan10staff

togetbackontrackafterthe

Enjoy Big Benefits for Small Businesses

What it is?

TheBigBenefitsforSmall

Businessesprojectisbeing

deliveredbyPetrocandfunded

bytheEuropeanSocialFund.It

alsohasthecollaborative

supportofTorridgeDistrict

Council,NorthDevonCouncil

andDevonCountyCouncil.

What are the objectives?

Ouraimsareto:

➤ Helpsmallbusinessesin

TorridgeandNorthDevon

toaccessfullyfunded

trainingopportunitiesto

allowtheirbusinessesto

grow.

➤ Workcollaborativelywith

businessestoencourage

themtoparticipateand

supportPetrocwithits

curriculum.Forexample,

providingatalktoour

learners,orworkingwithus

toensurePetrocstaffhave

up-to-dateindustry

knowledge.

Covidpandemic,especially

tourismandleisure,

constructionandretail

businesses.

Who is eligible?

YoumustbebasedinDevon,

excludingTorbayandPlymouth,

havebeentradingforlessthan

threeyearsandhavefewer

than10full-timeemployees.

How the programmes can

help you

Aswellashelpingtobuild

skills,supportfromboth

programmescanhelpyouto

accessgrantsofupto£10kto

buynewkit,installnew

technology,hirepeopleor

expandyourpremisesto

achieveaprofitableand

sustainablebusiness.We’ll

evenhelpyoutocompletethe

applicationpaperworkto

optimiseyourchanceof

successfullygainingthegrant.

Allbusinesseswhowork

withuswillbeinvitedtoattend

anin-depthTrainingNeeds

Analysiswherewecandiscuss

anytrainingneedsyour

businesshasanddesigna

coursetosuityou.Wecanalso

signpostyoutoothercourses

wethinkmaysuityou.

What are the benefits to

your business?

Youcanaccessfullyfunded

trainingprogrammesto

supportyourbusinessandhelp

itgrowordiversifyintonew

areas.Trainingprogrammes

canbedesignedanddelivered

tosupportyourbusinesswitha

specifictrainingneed.Wealso

workwithindependent

businessestodeliverworkshops

oncurrenttrends,

environmentalawareness,and

businesssupport.

BysupportingPetroc

throughinvolvementwithour

curriculumandourevents,

BusinessActionisNorth

Devon’sindependentquarterly

businessmagazine,distributed

tobusinessesintownand

villagecentresandonbusiness

parksacrosstheareaand

Advice and training

Bothprogrammesoffer

informalinformationsessions,

practicaltrainingworkshops

andonlinelearningtoprovide

youwiththeskillsyouneedto

succeed.Businessadvisorsare

alsoonhandateverystepof

thewaytoprovidesupport

andadvice.

Theprogrammesare

availableforalimitedperiod,

sogetintouchnowtospeakto

oneofourbusinessadvisors.

Theprogrammesareledby

YTKOinpartnershipwith

DevonCountyCounciland

fundedbytheUK

GovernmentthroughtheUK

CommunityRenewalFund.

■ Formoreinformation

call08005003017,visit

devon.ytko.com/communityrenewal-fund/

oremail

start-grow-devon@ytko.com

yourbusinesscanshowcase

yourbusinesstoawider

audience.Youcantellour

learnersandotherbusinesses

aboutexcitingdevelopments

youaregoingthrough,how

youadaptedtotheCOVID-19

pandemic,orwhatyouhave

learnedintheworldofbusiness

thatwouldbenefitothers.

Byworkingwithour

learners,youcanaccess

potentialfutureemployeeswith

moreindustry-relevantskills

whoaremoreeffectiveinthe

workplace.

More business support

programmes from Petroc

AswellastheBigBenefitsfor

SmallBusinessesprojects,

Petrocalsohasseveralother

employersupportprojects

whichcansupportyour

businessthroughfullyfunded

training.

■ Fordetailsemail

james.walker@petroc.ac.uk

onlineatbusiness-action.uk

Wewelcomebusinessnews

fromandofinteresttoNorth

Devonbusinesses–call07971

176044oremail

robertz@business-action.co.uk

@businessactionm | Startup & Business Development Guide 2022 | business action 13


Securing local, regional and

national representation

Networkingisessentialtobuild

relationshipswithnewcustomers,

suppliers,collaboratorsand

evencompetitors,anditis

importanttofindgroupswhere

youfeelwelcomeandvalued.

Anotherimportantaspectis

representationtogovernment,

councilsandotherbodies.So

manybusinessesfeelthatthey

lacktheauthoritytomake

themselvesheardbybig

organisationsandthisiswhere

representationbylarger

businessgroupsisinvaluable.

Representing Devon business

DevonandPlymouthChamber

isthelargestnetworkof

businessesintheSouthWest,

andincludessmall,medium

andlargeorganisations.Asan

accreditedmemberofthe

nationalBritishChambersof

Commercenetwork,itfulfilsan

Resourcing & Talent Planning

HR Policy and Process

Learning & Development

Employee Relations

importantroleinconnectingits

memberstonationalbusiness

issuesandWestminster.Itaims

toprovideastrong,influential

voiceforallbusinesses,

whetheryou’reastartup,sole

trader,educationalorganisation

orlargemanufacturer.

Strategic priorities

DevonChamberhaseight

strategicpriorities:skills,

educationandtraining;sales,

supplychainsandlocal

procurement;accesstofinance;

buildingbusinessresilienceand

offeringopportunities;new

marketsandinternational

trade;digital;environmentand

climatechange;andtransport

infrastructure.

■ Fordetailsandtojoin

DevonandPlymouth

Chamber,call01752220471

orvisitdevonchamber.co.uk

Organisation Development

Pay & Benefits

Business Change

Occupational Health & Safety

Human Resources with the human touch

E: office@fitzgeraldhr.co.uk W: fitzgeraldhr.co.uk T: 0330 223 5253

NETWORKING

Networking likes & dislikes

Every individual has a different approach to networking. Andrew

Bowers of digital specialist Peak Online gives his personal view

1. What do you look for in a

networking event?

Overtheyears,Ihaveattended

manynetworkingeventswith

differentformatsandstyles.

Theyrangefromtheindustryexclusiveapproach,whereonly

onememberfromeachsector

isallowedandisveryformal

andregimented,toopen

groupswherepeoplecomeand

go.Thenthereareverysocially

targetedevents.

3. What part does

Frommyexperience,the networking play in selling?

industryopengroupswork Onceyouhaveestablished

best.Itgiveschoicetothe goodrelationshipswithyour

groupifseveralpeopleoffer networkinggroups,theyform

thesameservice,butthose agoodpartofyourlead

individualscanalsowork referrals.Networkingformsa

togetherasnobusinessis thirdofPeakOnlineleads,

100%thesame. whichhaveahighconversion

Thebesteventformatis rate.Themainreasonforthis

when,onarrival,theroomis isthereisalreadyaleveloftrust

openforyoutomovearound fromthepersonknowingyou

asyouwanttospeaktoas orthepersonwhoreferredthem.

manypeopleaspossible.

Whenseatedforbreakfastor

lunch,circletablesortable

formatswhereyoucanspeak

withsixtoeightpeopleare

bestasyourengagement

opportunitiesarenotlimited.

It’sgoodtohave10-15

minutesattheendtoengage

furtherwithpeopleyouhave

spokentoduringtheevent.

2. What’s your approach

when you meet people at

networking events?

Ideally,beforetheeventyou

shouldknowwhoiscoming

andresearchthosepeopleand

theircompanies.Sowhenyou

arrive,youalreadyknowwho

youwanttospeakwithrather

thanrandomlyspeakingtothe

firstpersonyousee.Ifit’san

eventof25,youwillnothave

timetospeaktoeveryone.

ThenIconnectwithpeople

ontwolevels:firstly,thoseI

canresellservicesforPeak

Onlineorcompaniesthat

wouldbeusefulformyclients;

secondly,thereasonweall

attendeventsistogainleads

andnewbusiness.

Thispartisthelonggame,

asyouneedtobuildup

relationshipswithpeoplefor

themtotrustyouwiththeir

ownbusinessorclients.Ifind

thiscantakeonetothreeyears.

4. What don’t you like

about networking events?

Mybiggestbugbearwouldbe

peoplepretendingtobe

interestedinyourproductsor

servicestousethisartificial

opportunitytoselltheir own

productsorservicesina

speeded-upprocessinsteadof

buildinganaturalrelationship,

whichtakestime.

Toanyonelookingforthe

shortgame:Iwouldsay

networkingisnotforyou.

Thenextdislikewouldbe

poorlyarrangedroomsor

tablesandnofreemovement.

Therehavebeentimeswhen

yougetlimitedtosmalltables

oftwotothreepeople.Ifthey

arenotagoodmatchforwhat

youarelookingfor,theoneto

twohoursdoesnotturnoutto

beasuccessfulevent.

Thelastonewouldbeif

peopleusetheexperiencefor

moreofasocialeventrather

thanbusiness.Thesocialpart

isimportant,sotheeventis

enjoyable,butthemain

outcomeisthatpeoplework

togethertoachievemore

businessforthemselvesand

theotherpeopleinthegroup.

Andrew Bowers

Peak Online

t: 01237 721256

w: peak-online.uk

14 business action | Startup & Business Development Guide 2022 | business-action.co.uk


EXHIBITION

BBxpo

BIDEFORD

BUSINESS • BOOST • EXPO

North Devon’s business

exhibition returns in October

BBxpo,NorthDevon’slargest

independentbusiness

exhibition,returnsafteran

absenceoftwoyearson

Thursday27OctoberatDevon

Hall,BidefordCollege.

Business Boost branding

OriginallynamedBideford

BusinessExpo,theevent,

whichfastbecameknownas

BBxpo,hasbeenrebrandedas

BusinessBoostExpo–Bideford

tomatchcomplementary

activities,includingthis

BusinessBooststartupand

businessdevelopment

magazinesupplement,all

aimedatsupportingNorth

Devonbusinesses.

ThiswillbethethirdBBxpo

exhibition,followingthe2018

and2019eventsand

cancellationofthe2020and

2021eventsinthepandemic.

Successful exhibition format

Theformatofthe2022event

willrepeatthepreviously

successfulformulaof

exhibitionstandsrepresenting

businessesfromacrossDevon,

aprogrammeofworkshopsand

/ortalksplusthefreelatelunchnetworkingbuffet.

Detailsareyettobefinalised

atthetimeofpublication.

Affordable promotion

BBxpo’saimsremainthesame:

toprovideeffectiveand

affordableexhibitionand

promotionalopportunitiesfor

allNorthDevonbusinesses.

Aswellasstandspace,

exhibitorsreceivebusiness

profilesinBusinessAction

magazineandarepromoted

widelyonline.

■ Fordetailsandtobook

exhibitionspace,visitbbxpo.uk

@businessactionm | Startup & Business Development Guide 2022 | business action 15


THRIVE

with free business support for sole traders

and SMEs in North Devon

Are you a sole trader, micro business or limited

company in the South West? Thrive is for you.

Whether you are looking for ways to increase your turnover, grow your business

or just do things more efficiently, Thrive can help.

• A 3-hour review meeting leading to a development plan for your business

• 1-2-1 sessions focusing on your particular needs

• Webinars on relevant business topics

Webinars and 1-2-1 sessions will cover a range of topics to support your

business: Digital Support (websites, SEO, social media, Google Analytics),

Leadership, Finance, HR, Innovation, Marketing and Business Planning.

*Thrive is open to businesses in Devon, Somerset, Torbay and Plymouth

(excluding BANES and North Somerset).

Register online today:

www.heartofswgrowthhub.co.uk/thrive/

The Heart of the South West Growth Hub Service for All is receiving up to £781,965 of funding from the England

European Regional Development Fund (ERDF). The accountable body for this programme is Devon County Council.

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