Hotelier June 2022
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F&B<br />
hungry for<br />
excitement<br />
When it comes to food and beverage, post-COVID<br />
travellers want to make up for lost time<br />
BY SARAH B. HOOD<br />
The Drake Hotel in Toronto is<br />
catering to the trends of shared<br />
plates such as the Steak Tartare<br />
(above)<br />
You’d think the<br />
past two years<br />
might have left<br />
travellers feeling<br />
timid and reluctant<br />
to dive back into crowded<br />
dining-rooms and buffet<br />
lineups, but that’s not the case,<br />
according to hotel operators<br />
across North America. Most<br />
are reporting that the pandemic<br />
has only intensified enthusiasm<br />
for trends that were already<br />
developing before it struck.<br />
Complex and spicy international<br />
cuisines; local and<br />
authentic ingredients with a<br />
story; and menus that nurture<br />
the planet as well as the palate<br />
are all enticing hotel guests<br />
back into dining-rooms – along<br />
with a longing to socialize<br />
again, and to taste drinks<br />
and dishes that aren’t easy<br />
to replicate at home.<br />
LA-based hospitality entrepreneurs<br />
Noble 33 are among<br />
those banking on diners’<br />
hunger for the experiences<br />
they’ve been missing. In<br />
April it opened Canada’s first<br />
Casa Madera, adjacent to 1<br />
Hotel Toronto. Its kitchen<br />
specializes in creative takes on<br />
traditional Mexican cuisine,<br />
crafted with local, house-made<br />
and sustainable ingredients<br />
that accommodate special<br />
dietary requirements (vegan,<br />
gluten-free, keto). The diningroom<br />
is designed for full-on<br />
post-COVID indoor seating,<br />
and some dishes will be dramatically<br />
finished tableside.<br />
LESS COMFORT,<br />
MORE FUN<br />
“While many countries were<br />
locked down, people found<br />
comfort in tasting the world<br />
from home, and, as people are<br />
beginning to travel again, we’re<br />
seeing an increased demand for<br />
unique culinary experiences<br />
and trips,” says Adam Crocini,<br />
senior vice-president and<br />
global head, Food and Beverage<br />
Brands with Hilton. “Our guests<br />
are interested in immersive<br />
culinary experiences, and<br />
38 | JUNE <strong>2022</strong><br />
hoteliermagazine.com