DHL Stormers vs Ulster Rugby

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FINAL FOUR DHL STORMERS VS ULSTER URC NEWS MORE FANS WATCHING THE URC THAN EVER BEFORE More fans are watching the United Rugby Championship than ever before the world’s most diverse and exciting club rugby competition continues to set new records for broadcast audiences. B y the end of the Round 12 fixtures the URC broke the league’s previous benchmark of 12.9million viewers with 13.2million tuning in and now by the end of April that figure has climbed dramatically to over 20.1million! The consolidated audience data (supplied by Nielsen Sports) suggests that the audiences will strengthen even further by the end of the campaign with Rounds 17, 18 and the Play-Offs still to be accounted for. The URC averages well over 1 million viewers per round and is supported by the wide array of broadcast partnerships across the league’s core territories. With a mix of Free-to-Air and Pay TV broadcasters, the URC is available on BBC Northern Ireland, BBC Wales, RTÉ, TG4, Mediaset, Premier Sports and SuperSport who have driven up the audience numbers thanks to the high levels of coverage and their commitment to showcasing the crosshemisphere competition. Martin Anayi , CEO of the United Rugby Championship, said: “These broadcast audiences provide a terrific pulse check for the United Rugby Championship. More eyeballs on our games translates into increased talkability of the league which is really evident across social media where we are exceeding all of our growth ambitions. “Ultimately, the excitement on the pitch coupled to the intrigue of the big four South African teams joining the league has provided a great draw but it’s been a real collaborative effort from our broadcast partners and the league to maximise that interest. Internally, we have invested in personnel and resources to drive up the look and feel of our TV product and we are really excited about how our broadcast partners have bought into that vision. “We know fans in the UK and Ireland were excited about their teams being back on RTÉ and BBC and in tandem with TG4 and S4C they are offering more Free-to-Air coverage. Premier Sport, without whom we would not have been able to adopt the ‘every game live’ model, have seen their viewership increase and in South Africa SuperSport are setting a high bar in showcasing the URC to one of the biggest markets in our league. “What’s just as encouraging is that in Italy, thanks to Mediaset’s coverage, where we have hit 1 million viewers for the first time ever. When you combine all of this then you can see really strong foundations for the URC to build from and continue to grow the interest in our sport ahead of what appears to be an unpredictable end to the season.” 38
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DHL Stormers vs Ulster Rugby

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