The Most Admired Women Leaders in Business 2022 Issue II_compressed (1)

Lexis continually mines feedback from the company's
surveys and emails that can inform how it can create (or
support) solutions to common challenges for people with
disabilities. She is preparing to launch a medical supply
subscription box program that will provide people with
disabilities and their families exactly the right supplies
they need, when and how they need them.
Combined, these initiatives are raising awareness of
LittleWins' mutually-supportive community, and the
used durable medical equipment items that are available
on LittleWins.com
The Big Wins of LittleWins
During the past year, Lexis launched two new projects,
with a third about to launch. LittleWins teamed up with
Dine-It-4ward to raise money for the Cerebral Palsy
Foundation.
LittleWins sponsors events that, support services for
people with disabilities, such as the abilities Expo,
Virtual Run/Walk of Clearbrook, a leader in creating
innovative opportunities, services, and support for
people with disabilities; Farm Fresh Food Bank, The
Kids Equipment Network, and front line responders. She
also put together the first-ever music festival to
accommodate people with disabilities this past summer.
She's donated hospital beds to people who needed them
during the start of stay-at-home orders. For this effort,
Lexis took out an ad to reach people who had hospital
beds but no longer needed them. She picked the beds up
from each donor's home, disinfected them, and delivered
them to people who needed them.
Lexis gives virtual shout-outs to companies that actively
support people with disabilities through their product
marketing and hiring practices. She shares stories of
LittleWins community members and their loved ones.
In 2021, Lexis was named a Top 100 Healthcare
Visionaries by the International Forum on Advancements
in Healthcare, previously known as the Smart Health
Conference. She has been asked to be a keynote speaker
at this year's conference, to be held in Dubai. LittleWins
was also awarded honorable mentions, by Fast
Company's 2021 World-Changing Ideas.
Lexis's Ultimate Vision
In addition to her day-to-day leadership of
LittleWins.com and full-time care of her four young
children, Lexis's entrepreneurial spirit, drive, and
relentless pursuit of growth for LittleWins.com are
rooted in her desire to help others. Her deep belief in the
unique service she's created, her ability to tell her
personal story, and her talent for connecting with people
who share her vision and journey.
She believes that community-based models – supportive
online villages like LittleWins – can re-unite everyone to
solve shared challenges, reach common goals, and make
sure everyone has an equal shot at success. Through the
COVID-19 pandemic, she has used the power of online
communication to tell the stories of her customers and
her community.
The Road Ahead
Lexis envisions a world that values people of all abilities
– a world that actively supports their right to the help,
equipment, and services that help them achieve their full
potential. She reckons that everyone's attitudes toward
people with disabilities are improving, she believes -
pointing to companies whose policies and practices
support workplace equality. “But we still have a long
way to go,” she notes. “We must celebrate and tap into
our differences on a much broader level.”
Lexis exemplifies leadership in 2022 – an entrepreneur
in evolution who derives satisfaction from helping others
– and continually finds new ways to serve them a better
and brighter future. She has even launched version 3 of
the LittleWins website at the beginning of this year. This
version update was spearheaded by the community and
what they wanted to see from LittleWins and how it
could be better. The latest update includes a premium
membership which allows members a fixed shipping rate
through FedEx and the ability to print their labels at
home.
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