Boxoffice Pro - CineEurope 2022
Boxoffice Pro is the official publication of the National Association of Theatre Owners.
Boxoffice Pro is the official publication of the National Association of Theatre Owners.
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
$6.95 / <strong>CineEurope</strong> <strong>2022</strong><br />
CINEEUROPE<br />
<strong>2022</strong><br />
Studiocanal's Anna Marsh is <strong>CineEurope</strong>’s<br />
International Distributor of the Year<br />
PLUS<br />
Steve Knibbs of Vue<br />
International Named<br />
International Exhibitor<br />
of the Year<br />
Ranking the Top 50<br />
Exhibition Circuits in Europe<br />
by Screen Count<br />
Géke Roelink Receives the<br />
UNIC Achievement Award<br />
The Official Magazine of the National Association of Theatre Owners
To the big screen,<br />
and beyond!<br />
CREATE A FULL MULTIPLEX EXPERIENCE WITH Q-SYS FROM QSC<br />
Today’s cinema experience is so much more than movies! And Q-SYS TM is so much more than a<br />
cinema processor. With the Q-SYS Platform you can deliver sound to each theatre and every other<br />
space in the theatre complex where high quality sound is important. You can also monitor and<br />
control every sound system component and many other devices, from anywhere in the building or<br />
remotely from anywhere with a network connection.<br />
Visit us at <strong>CineEurope</strong> <strong>2022</strong><br />
Booth #629<br />
qsc.com/cinema<br />
©<strong>2022</strong> QSC, LLC all rights reserved. QSC, Q-SYS and the QSC logo are registered trademarks in the U.S. Patent and Trademark Office and other countries.
www.artsalliancemedia.com<br />
SCREENWRITER<br />
THEATRE MANAGEMENT SYSTEM<br />
PRODUCER<br />
ENTERPRISE THEATRE MANAGEMENT SYSTEM<br />
LIFEGUARD<br />
HARDWARE MANAGEMENT SYSTEM<br />
MX4D<br />
MOTION + EFX SOLUTIONS<br />
HEYLED<br />
LED CINEMA TECHNOLOGY<br />
JOIN A GLOBAL NETWORK OF THEATRES<br />
At Arts Alliance Media, it’s our goal to help your cinema thrive.<br />
We focus on efficiency, cost and opportunity to deliver innovative<br />
theatre-enhancing solutions that enable outstanding movie-going<br />
experiences.<br />
From circuit and theatre management software to immersive<br />
seat and viewing technologies, discover your next solution<br />
today and unleash your cinema’s potential.<br />
POWERING OVER 42,000 SCREENS WORLDWIDE
<strong>CineEurope</strong> <strong>2022</strong><br />
CONTENTS<br />
86<br />
Mr. Malcolm’s List<br />
Emma Holly Jones Brings<br />
Regency Rom-Com to the Big<br />
Screen with Mr. Malcolm’s List<br />
30<br />
Setting a New Standard<br />
Cinema Technology Innovations<br />
Seek to Set New Benchmarks at<br />
CinemaCon <strong>2022</strong><br />
51<br />
Giants of Exhibition: Europe<br />
Ranking the Top 50 Exhibition<br />
Circuits in Europe by Screen<br />
Count<br />
68<br />
Booking Beyond the<br />
Blockbuster<br />
Six Intriguing Post-Summer,<br />
Non-Tentpole Films Previewed<br />
at CinemaCon<br />
72<br />
Movies in the Marsh<br />
Olivia Newman Brings Best-<br />
Selling Book Where the<br />
Crawdads Sing to the Big Screen
CONTENTS<br />
INDUSTRY THEATER ON SCREEN<br />
12<br />
NATO<br />
NATO President and CEO<br />
John Fithian’s State of the Industry<br />
Address at CinemaCon <strong>2022</strong><br />
22<br />
Indie Focus<br />
Interview with Moisés Esparza,<br />
Exhibitions Manager of the Digital<br />
Gym Cinema in San Diego, California<br />
68<br />
Booking Beyond the Blockbuster<br />
Six Intriguing Post-Summer,<br />
Non-Tentpole Films Previewed at<br />
CinemaCon<br />
14<br />
16<br />
Charity Spotlight<br />
A Recap of Industry-Wide Charity<br />
Initiatives<br />
Cultural Capital<br />
Ross Melnick’s New Book Explores<br />
the History of Hollywood’s Global<br />
Cinemas<br />
30<br />
Setting a New Standard<br />
Cinema Technology Innovations<br />
Seek to Set New Benchmarks at<br />
CinemaCon <strong>2022</strong><br />
72<br />
80<br />
Movies in the Marsh<br />
Olivia Newman Brings Best-Selling<br />
Book Where the Crawdads Sing to the<br />
Big Screen<br />
The Extraordinary Lives of<br />
So-Called Ordinary People<br />
Writer-Director Clio Barnard<br />
Celebrates Mature Love in Ali & Ava<br />
86<br />
Mr. Malcolm’s List<br />
Emma Holly Jones Brings Regency<br />
Rom-Com to the Big Screen with<br />
Mr. Malcolm’s List<br />
“The future of movie<br />
theaters will always be first<br />
and foremost about movies,<br />
but our industry is much<br />
more dynamic than it is<br />
given credit for.”<br />
John Fithian, p. 12<br />
94<br />
97<br />
Event Cinema Calendar<br />
A Sampling of Event Cinema<br />
<strong>Pro</strong>gramming Hitting the Big<br />
Screen in <strong>2022</strong><br />
Booking Guide<br />
CINEEUROPE<br />
38<br />
40<br />
44<br />
48<br />
51<br />
58<br />
62<br />
Welcome to <strong>CineEurope</strong> <strong>2022</strong><br />
Let’s celebrate, together, the return<br />
of the big screen.<br />
International Exhibitor of the Year<br />
Steve Knibbs, Chief Operating Officer,<br />
Vue International<br />
International Distributor of the Year<br />
Anna Marsh, Chief Executive Officer,<br />
Studiocanal<br />
UNIC Achievement Award<br />
Géke Roelink, Managing Director,<br />
Filmhuis Den Haag<br />
Giants of Exhibition: Europe<br />
Ranking the Top 50 Exhibition<br />
Circuits in Europe by Screen Count<br />
Giants of Exhibition: France<br />
Giants of Exhibition: U.K. & Ireland<br />
04 <strong>CineEurope</strong> <strong>2022</strong>
BOXOFFICE MEDIA<br />
CEO<br />
Julien Marcel<br />
SVP Content Strategy<br />
Daniel Loría<br />
Creative Direction<br />
Chris Vickers & Craig Scott<br />
at She Was Only<br />
EVP Chief Administrative Officer<br />
Susan Rich<br />
VP Advertising<br />
Susan Uhrlass<br />
BOXOFFICE PRO<br />
EDITORIAL DIRECTOR<br />
Daniel Loría<br />
DEPUTY EDITOR<br />
Rebecca Pahle<br />
MANAGING EDITOR<br />
Laura Silver<br />
CHIEF ANALYST<br />
Shawn Robbins<br />
ANALYSTS<br />
Chad Kennerk<br />
Jesse Rifkin<br />
DATABASE<br />
Diogo Hausen<br />
CONTRIBUTORS<br />
John Fithian<br />
Charlotte Orzel<br />
Laura Houlgatte<br />
ADVERTISING<br />
Susan Uhrlass<br />
63 Copps Hill Road<br />
Ridgefield, CT USA 06877<br />
susan@boxoffice.com<br />
SUBSCRIPTIONS<br />
<strong>Boxoffice</strong> <strong>Pro</strong><br />
P.O. Box 215<br />
Congers, NY 10920<br />
833-435-8093 (Toll-Free)<br />
845-450-5212 (Local)<br />
boxoffice@cambeywest.com<br />
CORPORATE<br />
Box Office Media LLC<br />
63 Copps Hill Road<br />
Ridgefield, CT USA 06877<br />
corporate@boxoffice.com<br />
<strong>Boxoffice</strong> <strong>Pro</strong> has served as the<br />
official publication of the National<br />
Association of Theatre Owners<br />
(NATO) since 2007. As part of this<br />
partnership, <strong>Boxoffice</strong> <strong>Pro</strong> is proud to<br />
feature exclusive columns from NATO<br />
while retaining full editorial freedom<br />
throughout its pages. As such, the<br />
views expressed in <strong>Boxoffice</strong> <strong>Pro</strong><br />
reflect neither a stance nor an<br />
endorsement from the National<br />
Association of Theatre Owners.<br />
Due to Covid-19, <strong>Boxoffice</strong> <strong>Pro</strong><br />
will be adjusting its publishing<br />
schedule. For any further<br />
questions or updates regarding<br />
your subscription, please do not<br />
hesitate to contact our customer<br />
service department at boxoffice@<br />
cambeywest.com.<br />
<strong>Boxoffice</strong> <strong>Pro</strong> (ISSN 0006-8527), Volume 158, Number 4, <strong>CineEurope</strong> <strong>2022</strong>. <strong>Boxoffice</strong> <strong>Pro</strong> is published by<br />
Box Office Media LLC, 63 Copps Hill Road, Ridgefield, CT USA 06877.<br />
corporate@boxoffice.com. www.boxoffice.com. Basic annual subscription rate is $75.00. Periodicals<br />
postage paid at Beverly Hills, CA, and at additional mailing offices. POSTMASTER: Send all UAA to<br />
CFS. NON-POSTAL AND MILITARY FACILITIES: send address corrections to <strong>Boxoffice</strong> <strong>Pro</strong>, P.O. Box 215,<br />
Congers, NY 10920. © Copyright <strong>2022</strong>. Box Office Media LLC. All rights reserved. SUBSCRIPTIONS:<br />
<strong>Boxoffice</strong> <strong>Pro</strong>, P.O. Box 215, Congers, NY 10920 / boxoffice@cambeywest.com. 833-435-8093 (Toll-<br />
Free), 845-450-5212 (Local). Box Office <strong>Pro</strong> is a registered trademark of Box Office Media LLC.<br />
(Jan–Dec 2021) 2,566 / Print - 2,101 / Digital - 465<br />
08 CinemaCon <strong>2022</strong>
EXECUTIVE LETTER<br />
10 DAYS THAT CHANGED<br />
THE MOVIE INDUSTRY<br />
A series of events between April<br />
19 and 29 marked a changing<br />
narrative for the movie industry<br />
more than two years after the start<br />
of the Covid-19 crisis.<br />
It’s risky business to predict the<br />
historical impact of events while<br />
they’re happening. Yet in the span of 10<br />
days, we’ve witnessed a significant shift<br />
in the narrative surrounding the movie<br />
industry, a shift that might very well mark<br />
the beginning of a new era, a renaissance<br />
for cinemas.<br />
Trees Don’t Grow to the Sky<br />
In just one night, Netflix’s market<br />
capitalization took a $50 billion dollar<br />
plunge after it announced a loss of<br />
200,000 subscribers on April 19 — a loss<br />
it projected will plummet to 2 million in<br />
its second quarter. The company couldn’t<br />
account for such a loss, considering the<br />
sky-high rate of home entertainment<br />
consumption during the heart of the<br />
crisis and nationwide lockdowns.<br />
Netflix attributed said attrition to<br />
rampant password sharing, competition in<br />
the streaming landscape, and the ongoing<br />
Russian invasion of Ukraine. To compensate<br />
for its losses, Netflix announced a potential<br />
move from its historical model to an adbased<br />
one. Such a departure, however,<br />
signals more than just Netflix’s attempt<br />
to recover from a major blow. It is the<br />
beginning of a new development stage<br />
in which the streaming giant will need to<br />
innovate, and movie theaters may play a<br />
pivotal role in this innovation.<br />
CinemaCon <strong>2022</strong><br />
On the heels of a major backslide for<br />
streaming’s golden child, studios and<br />
exhibitors from around the world gathered<br />
in Las Vegas for CinemaCon. This year’s<br />
convention looked staggeringly different<br />
from the muted one that took place last<br />
August and may very well have been the<br />
most important CinemaCon to date, as<br />
it seems to have dramatically shifted<br />
the discourse on moviegoing in a postpandemic<br />
era.<br />
If CinemaCon’s large attendance<br />
didn’t prove that the tables are turning<br />
for the cinema industry, then perhaps the<br />
response to a speech given by National<br />
Association of Theatre Owners president<br />
and CEO John Fithian did.<br />
On Tuesday morning at the Caesars<br />
Palace Colosseum, Fithian made a<br />
statement that earned thundering<br />
applause: Simultaneous release is dead.<br />
Its killer? Piracy. “When a pristine copy<br />
of a movie makes its way online and<br />
spreads, it has a very damaging impact<br />
on our industry,” Fithian said. Just hours<br />
after his declaration, Fithian asserted<br />
that theatrical runs are the driving force<br />
behind box office successes—that they<br />
create awareness and even drive the<br />
streaming business.<br />
Studios at the convention had no<br />
intention of refuting Fithian’s claims, all<br />
of which highlighted the importance and<br />
uniqueness of the theatrical experience<br />
on a large, especially premium, screen.<br />
Just two days after Fithian’s resounding<br />
declaration, Top Gun: Maverick screened<br />
at the Colosseum theater and drew cheers,<br />
applause, and praise. Jerry Bruckheimer,<br />
producer of the original Top Gun and the<br />
sequel, told attendees he always thought<br />
that Top Gun: Maverick was a movie for<br />
theaters. “You felt it today,” he said during<br />
a panel shortly after the screening. “It’s a<br />
communal experience.”<br />
After two years, during which a number<br />
of reports depicted moviegoing as a thing<br />
of the past and movie theaters as a medium<br />
that refuses to adapt, CinemaCon showed a<br />
very different image of the movie industry<br />
by highlighting exactly what movie<br />
theaters represent.<br />
Even in the week’s less exciting news,<br />
one could find notes of optimism. In a<br />
recent interview, AMC CEO Adam Aron<br />
said that movie theaters would start to<br />
make what they were making in 2019 by<br />
2024, but that they’d have to continue<br />
to be flexible to survive. Indeed, it will<br />
take time for theaters to get back to prepandemic<br />
box office levels, but it’s no<br />
longer a matter of if so much as when.<br />
Diversity of Content Brings <strong>Pro</strong>mise<br />
Given that our industry is all about content,<br />
it would be a mistake to omit the lineup<br />
of big-budget titles with exclusive theater<br />
releases, like Disney’s highly anticipated<br />
Avatar: The Way of Water, a film expected<br />
to galvanize 3D and premium formats<br />
in general and whose trailer also had a<br />
week-long exclusive run in theaters. That’s<br />
remarkable news considering Disney has<br />
repeatedly disappointed movie theaters by<br />
pulling new films from their auditoriums to<br />
put them on Disney Plus.<br />
What’s particularly encouraging about<br />
the theatrical lineup is the diversity of<br />
content. Between titles like Doctor Strange<br />
in the Multiverse of Madness, Avatar: The<br />
Way of Water, and Top Gun: Maverick,<br />
then Damien Chazelle’s musical Babylon,<br />
Pixar’s Lightyear, and Universal and<br />
Illumination Entertainment’s Minions:<br />
The Rise of Gru, there’s great promise for<br />
audiences of all ages and tastes.<br />
Even greater is the potential for the<br />
rise of a new era for cinemas. The road to<br />
recovery will undoubtedly be long and<br />
difficult, but we now see a long-awaited<br />
alignment of stars: a mix of strategic<br />
aspects (the release window adjustment,<br />
market consolidation), symbolic ones with<br />
catchphrases like, “Can movie theaters<br />
save Netflix?,” and a final spark from<br />
films like Top Gun: Maverick, a cherished<br />
franchise whose return coincides with the<br />
resurgence of cinema.<br />
Julien Marcel<br />
CEO, The <strong>Boxoffice</strong> Company<br />
CinemaCon <strong>2022</strong><br />
09
R e A c t<br />
LASER-READ Y SCREENS<br />
The innovative and technically superior solution<br />
for High Performance Laser <strong>Pro</strong>jection Systems<br />
MEET US AT CINEEUROPE BOOTH 518<br />
SCREENS THAT SET THE STANDARD<br />
PREMIUM HGA | NORTHVIEW HORIZON | GAIN & MATTE | FOLDABLE 3D<br />
www.strongmdi.com | 1 877 755-3795 | info@strongmdi.com
NATO: State of the Industry 12 | Charity Spotlight 14 | Cinema Books 16<br />
INDUSTRY<br />
“Simultaneous release is dead as a viable business model,<br />
and piracy is what killed it.”<br />
NATO: State of the Industry, p. 12<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
11
Industry NATO<br />
STATE OF THE<br />
INDUSTRY<br />
NATO President and CEO<br />
John Fithian’s State of<br />
the Industry Address at<br />
CinemaCon <strong>2022</strong><br />
BY JOHN FITHIAN<br />
“The slate of films in <strong>2022</strong><br />
and beyond is robust and<br />
full of massive box office<br />
potential. The renewed<br />
commitment of our studio<br />
partners to exhibition is on<br />
full display this week.”<br />
Welcome to CinemaCon <strong>2022</strong>,<br />
everyone! We have such an amazing<br />
week planned for you that’s full of great<br />
exclusive footage from major new releases,<br />
important panels about the future of this<br />
business, and plenty of opportunities to<br />
network.<br />
I want to start out by congratulating<br />
my friend Ellis Jacob on his well-deserved<br />
Marquee Award. Ellis, your passion for the<br />
exhibition industry is undeniable. I know<br />
I speak for all your colleagues and peers<br />
when I say that we could not be giving this<br />
award to a nicer guy.<br />
I echo Rolando [Rodriguez]’s comments<br />
about our partnership with the Motion<br />
Picture Association (MPA) and Charlie<br />
Rivkin’s leadership of that organization.<br />
Making it to 100 years is a massive<br />
achievement. Please give the entire MPA<br />
team another huge round of applause.<br />
I’d also like to take a moment to<br />
recognize an important member of<br />
the NATO staff who is about to start a<br />
new chapter. Our vice president and<br />
chief operating officer Kathy Conroy is<br />
stepping down after 15 years of dedication<br />
to the industry she loves so much. Our<br />
members know how important Kathy’s<br />
work has been to NATO’s mission, and<br />
now everyone else in this room will as<br />
well as we give her the round of applause<br />
she deserves.<br />
Finally, a big thank-you goes out to<br />
our partners at the National Association<br />
of Concessionaires (NAC), which is led by<br />
Denise de Zutter, and the International<br />
Cinema Technology Association (ICTA),<br />
led by Frank Tees, as well as to NCM for<br />
designing our presentation today.<br />
This week is all about the future of our<br />
industry. There are plenty of reasons to be<br />
optimistic about what is ahead of us.<br />
The slate of films in <strong>2022</strong> and beyond<br />
is robust and full of massive box office<br />
potential. The renewed commitment of<br />
our studio partners to exhibition is on<br />
full display this week. We are happy that<br />
distributors are releasing movies with<br />
windows, and that studios and exhibitors<br />
are working together.<br />
There is a diverse mix of titles to look<br />
forward to in the months to come. Blockbusters<br />
are the keystone of this industry,<br />
but midrange titles and films aimed specifically<br />
at families are crucial as well. We’ve<br />
got all of that. It’s not rocket science: More<br />
movies results in more box office.<br />
Just look at the success we’ve had this<br />
month as the release schedule ramps<br />
back up. Sonic the Hedgehog 2 proved<br />
unequivocally that families are ready<br />
12 <strong>CineEurope</strong> <strong>2022</strong>
to come back by shattering pre-release<br />
expectations and topping the debut of its<br />
predecessor.<br />
During his speech, Charlie [Rivkin]<br />
referenced the great work the MPA does<br />
to combat piracy. I mention piracy right<br />
after the box office because the two are<br />
tied very closely together. When a pristine<br />
copy of a movie makes its way online and<br />
spreads, it has a very damaging impact on<br />
our industry.<br />
Robust theatrical windows protect<br />
against piracy. If a major title that people<br />
are clamoring to see in theaters is released<br />
too quickly to the home and then pirated,<br />
the temptation to stay home becomes<br />
greater for many potential moviegoers.<br />
With the help of the research firm MUSO,<br />
we closely track piracy levels. When<br />
analyzing title after title it becomes<br />
very clear that spikes in piracy are most<br />
drastic when a movie is first available to<br />
watch in the home: It doesn’t matter if it’s<br />
available via premium video-on-demand<br />
or subscription video-on-demand.<br />
There is no debating one simple fact:<br />
Devaluing the importance of the theatrical<br />
window damages our entire industry.<br />
Simultaneous release is dead as a viable<br />
“The future of movie theaters<br />
will always be first and<br />
foremost about movies, but<br />
our industry is much more<br />
dynamic than it is given<br />
credit for.”<br />
business model, and piracy is what killed it.<br />
Speaking of prioritizing theatrical<br />
exhibition, this week you will hear a<br />
lot about the Cinema Foundation that<br />
NATO recently launched. I am so excited<br />
about what this historic organization will<br />
accomplish in the years to come.<br />
The mission of the Cinema<br />
Foundation is simple: to advance the<br />
moviegoing experience. At launch, the<br />
Cinema Foundation’s key priorities are:<br />
Moviegoing <strong>Pro</strong>motion and Creative<br />
Community Involvement, a Center for<br />
Innovation and Technology, Cinema<br />
Careers, Education and Diversity, and<br />
Industry Data and Research.<br />
The foundation will broaden how our<br />
industry recruits and retains employees.<br />
It will gather the best data and research<br />
possible. It will create two major industry<br />
think tanks. It will lead exhibition into a<br />
new era.<br />
The future of movie theaters will<br />
always be first and foremost about movies,<br />
but our industry is much more dynamic<br />
than it is given credit for. Through its<br />
groundbreaking initiatives, the Cinema<br />
Foundation will make that innovation<br />
even more prominent.<br />
IMAGINATION, INVENTION AND INNOVATION<br />
“IS THERE A SMARTER WAY<br />
TO HANDLE POPCORN?”<br />
Leave it to Cretors to introduce a smarter way<br />
to move and store popped popcorn. With the<br />
patented MOBILE ROC N’ ROLL CORNDITIONER,<br />
popped corn goes directly from the Pop N’ Roll<br />
kettle into a removable stainless steel bin that<br />
can be rolled and plugged into your concession<br />
stand or anywhere there is a standard outlet.<br />
Bring fresh popcorn to the crowds!<br />
Contact Shelly Olesen at 847-616-6901<br />
or solesen@cretors.com for product details.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
13
INDUSTRY CHARITY SPOTLIGHT<br />
CHARITY<br />
SPOTLIGHT<br />
On April 21, Variety – the Children’s<br />
Charity of St. Louis hosted Variety<br />
Unbound: An Evening of Empowerment,<br />
a joyful and inclusive celebration<br />
featuring performances by Variety<br />
children’s chorus and dance groups as<br />
well as Broadway star Ali Stroker, the first<br />
actor in a wheelchair to win a Tony Award.<br />
Guests enjoyed dinner, video experiences<br />
showcasing Variety Kids and their families,<br />
and a moving grand finale with Variety<br />
Kids and Stroker performing “A Million<br />
Dreams” together on stage.<br />
Thanks to Variety of Texas’s generous<br />
friends at Cinemark, Cinergy<br />
Entertainment, Santikos Entertainment,<br />
and Studio Movie Grill—to name just a<br />
few of the 20 participating theaters—sales<br />
of this year’s Cinema Passport generated<br />
$55,000 to help children in need. In its<br />
lifetime, the Cinema Passport program—<br />
which lets those who donate at least $300<br />
go to the movies for free for a year—has<br />
brought in $917,200 total for Variety of<br />
Texas; their goal next year is to cross the<br />
$1 million mark.<br />
Illumination and Universal Pictures<br />
Partner with Variety – the Children’s<br />
Charity for Annual Gold Heart Campaign<br />
Illumination and Universal Pictures<br />
have collaborated with Variety – the<br />
Children’s Charity to create limitededition<br />
gold heart pins featuring a new<br />
character from Illumination’s actionpacked<br />
new animated film Minions: The<br />
Rise of Gru, arriving in theaters July 1,<br />
<strong>2022</strong>. The collector’s item pin featuring<br />
the unforgettable new Minion, Otto, who<br />
sports braces and is always eager to help,<br />
is available for a minimum donation of<br />
three dollars in movie theaters nationwide.<br />
A full list of participating locations can be<br />
found at www.usvariety.org.<br />
<strong>Pro</strong>ceeds from sales of the pins<br />
benefit Variety programs that provide<br />
life-changing equipment, services, and<br />
experiences to children who live with<br />
special needs or who are disadvantaged.<br />
“It costs about four to five times as much<br />
to raise a child with special needs,” says<br />
Erica Lopez, executive director of Variety<br />
– the Children’s Charity of the United<br />
States. “Thanks to Illumination, Universal<br />
Pictures, and every person who supports<br />
our 31st annual Gold Heart campaign,<br />
Variety can help as many kids as possible<br />
be active, be social, and belong.”<br />
Film Industry Rallies in Support<br />
of Ukraine with Special Re-Release<br />
of The Guide<br />
As the North American cinema industry<br />
continued to pick up steam in the spring<br />
of <strong>2022</strong>, there was an exceptional film<br />
to be found in theaters alongside the<br />
Batmans and the Sonics. Released to over<br />
600 cinemas, director Oles Sanin’s 2014<br />
drama The Guide tells a moving story of<br />
resilience in the face of Soviet oppression<br />
in 1930s Ukraine—a timely subject given<br />
the humanitarian crisis unfolding at the<br />
time. The combined efforts of a collection<br />
of exhibitors and vendors brought the film<br />
back to theaters, with all proceeds going to<br />
those affected by the war in Ukraine.<br />
The release came together rather<br />
quickly after Howard Kiedaisch, CEO of<br />
the Digital Cinema Distribution Coalition<br />
(DCDC), met with civil rights activist<br />
and theater owner Marshall Strauss,<br />
who mentioned a plan to host a charity<br />
screening of The Guide at his Cinema<br />
Salem in Salem, Massachusetts; would<br />
Kiedaisch have any ideas on how to scale<br />
the release up? As the CEO of DCDC,<br />
which is responsible for digital delivery of<br />
content to cinemas, “I can basically press a<br />
button” and have the film on thousands of<br />
screens across North America, responded<br />
Kiedaisch. But getting it to theaters was<br />
one thing. Getting theaters to play it, and<br />
getting moviegoers to attend, was a larger<br />
and more daunting task—but one that<br />
Kiedaisch knew the industry would step<br />
up to accomplish.<br />
Within hours of meeting Strauss,<br />
Kiedaisch had made a few phone calls,<br />
enlisting the help of Mike Polydoros of<br />
PaperAirplane Media, Scott Kennedy<br />
of Falling Forward Films, and Jeremy<br />
Devine of GoTheatreMarketing to help<br />
with marketing assets, booking, and<br />
press. “Within 24 hours, I basically had a<br />
team,” says Kiedaisch. “Everyone I called<br />
The Guide tells a moving<br />
story of resilience in the face<br />
of Soviet oppression in 1930s<br />
Ukraine—a timely subject<br />
given the humanitarian crisis<br />
unfolding at the time.<br />
14 <strong>CineEurope</strong> <strong>2022</strong>
said yes. It wasn’t, ‘Oh, I don’t know, I’m<br />
busy.’ It was like, ‘This is a disaster that<br />
we’re witnessing—what can we do to help?’<br />
So we pulled it all together. Fast forward<br />
two weeks later, and we had it out on 620<br />
screens across the U.S. and Canada.”<br />
There was a lot to be done in those two<br />
weeks—not least, getting a DCP of film,<br />
which involved dialing into a computer<br />
based in Kyiv and hoping the connection<br />
stayed up over the 30 hours it took to<br />
download the necessary files. Director<br />
Sanin, based in the Ukraine, filmed a<br />
special intro: “Basically him in a parka<br />
in a bunker. … It’s pretty heavy. There’s real,<br />
raw emotion there,” says Kiedaisch. More<br />
companies across the vendor community<br />
stepped up to help, including Deluxe<br />
(which did the mastering) and Powster<br />
(the website), 2656 Studios (outreach<br />
to independent cinemas), Cinedigm<br />
(who agreed to waive VPF fees), Vista<br />
(contributed a billing platform), Stampede<br />
Studios (cut the trailer), the Prenner Group<br />
(press outreach), Total Cinema Solutions<br />
(tech support), the Ukrainian Film Club at<br />
Columbia University, and finally <strong>Pro</strong>nto<br />
Films, which waived the rights to The Guide<br />
under the condition that all proceeds go<br />
to Ukrainian relief. From there, “Scott and<br />
Bryce from Falling Forward just started<br />
calling every exhibitor we could think<br />
of to say, ‘Hey, are you interested?’”<br />
Many were, ranging from independently<br />
owned single cinemas all the way up<br />
to Regal, which screened the film at<br />
approximately 180 cinemas. The young<br />
star of The Guide, Anton Sviatoslav Greene,<br />
now attending university in Michigan, did<br />
interviews to drum up interest, speaking<br />
about the plight of his family and friends<br />
back in his home country. As of press time,<br />
Stand with Ukraine: The Guide has pulled<br />
in over $100,000, donated to the World<br />
Central Kitchen and the United Nations<br />
International Organization on Migration.<br />
Bookings are still coming in and have even<br />
expanded overseas, where Stand with<br />
Ukraine: The Guide has screened in France,<br />
Ireland, the Netherlands, and Australia.<br />
“It was a pretty intense six weeks,”<br />
reflects Kiedaisch—and, having gotten<br />
through them, next on the list is to figure<br />
out, “Can we make this infrastructure<br />
repeatable?” replicating the release strategy<br />
of The Guide to earn money for other<br />
causes. For now, donations to the Ukraine<br />
Relief Fund are still being accepted at<br />
www.standwithukrainethroughfilm.org.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
15
INDUSTRY CINEMA BOOKS<br />
CULTURAL<br />
CAPITAL<br />
Ross Melnick Explores<br />
the History of Hollywood’s<br />
Global Cinemas in His<br />
New Book, Hollywood’s<br />
Embassies: How Movie<br />
Theaters <strong>Pro</strong>jected American<br />
Power Around the World<br />
BY DANIEL LORIA<br />
How has Hollywood exported<br />
American values, including its<br />
ideals of consumerism and luxury, to<br />
the rest of the world? Through American<br />
movies, of course, but, more surprisingly,<br />
as discussed by Ross Melnick in his new<br />
book, through global American movie<br />
theaters. Melnick, a professor of film<br />
and media studies at the University<br />
of California, Santa Barbara, and a<br />
prominent scholar of theatrical exhibition<br />
history, reveals the history of these lavish<br />
movie theaters, owned and operated<br />
by the major American film companies,<br />
and how they allowed audiences from<br />
Buenos Aires to Johannesburg to watch<br />
American movies in a distinctly American<br />
way. Spanning six different global<br />
regions from 1923 to 2013, Hollywood’s<br />
Embassies: How Movie Theaters <strong>Pro</strong>jected<br />
American Power Around the World looks<br />
at how the exhibition of Hollywood<br />
films became a conduit for political and<br />
consumerist messaging, selling American<br />
ideas, products, and power, especially<br />
in contentious times. A global history<br />
of movie theaters and moviegoing as<br />
an American cultural export, Melnick’s<br />
book is a fascinating and important read.<br />
BOXOFFICE PRO spoke with the author<br />
in a wide-ranging interview covering 90<br />
years of exhibition history.<br />
I’d like to start our conversation by<br />
citing a different work of exhibition<br />
history, Richard Abel’s The Ciné Goes<br />
to Town: French Cinema, 1896–1914. His<br />
book describes how early cinema left<br />
the fairground and started modeling<br />
itself after the theater. That’s probably<br />
best exemplified with the opening of<br />
the Gaumont-Palace in Paris in 1907.<br />
Your book starts in 1920, the year this<br />
magazine was founded in Kansas City,<br />
when movie theaters were popping<br />
up all over the United States. What<br />
happened in that gap, between the<br />
1910s in Paris and the 1920s in the<br />
United States, as the concept of the<br />
movie theater begins to materialize?<br />
At the risk of self-promotion, I should<br />
mention my previous book, American<br />
Showman: Samuel “Roxy” Rothafel and<br />
the Birth of the Entertainment Industry,<br />
1908–1935, which precisely looks at<br />
the changes in exhibition from 1908.<br />
Specifically in New York, with the Regent,<br />
the Strand, the Rivoli, the Rialto, the<br />
Capitol, and the Roxy—essentially, the<br />
genesis and development of theatrical<br />
exhibition as it moved from the sort of<br />
smaller nickelodeon movie house and into<br />
the grand entertainment of cinemas that<br />
were growing from having 1,500 to 5,960<br />
seats. That happened in about a 15-year<br />
period from 1913 to 1927, in which a number<br />
of exhibitors—Sid Grauman, Samuel<br />
“Roxy” Rothafel—were working across the<br />
country to change the way people went<br />
to the movies. It wasn’t just a screen and<br />
projection of motion pictures, but it was a<br />
short newsreel as well as a stage show, live<br />
music—classical and otherwise—and what<br />
we would call an evening’s entertainment.<br />
Moving out of a fairground and into smaller<br />
venues, vaudeville houses, then becoming<br />
a purpose-built motion picture theater<br />
and eventually a deluxe motion picture<br />
entertainment in what we now refer to as<br />
the movie palace.<br />
Suddenly you have everyone going<br />
to the movies: lower, middle, and upper<br />
classes. Motion pictures are ascendant,<br />
vaudeville is receding. A lot of it has to do<br />
with the way empresarios drove people to<br />
movie houses in the period of transition<br />
from the 1910s to the 1920s. World War I<br />
changed distribution overseas, leading to<br />
the decline of the European film industry<br />
and the rise of the American film industry,<br />
especially as its infrastructure grew around<br />
the world. The other thing that happens,<br />
too, is that you have another pandemic,<br />
which comes between 1918 and 1920.<br />
Coming out of that, there is a huge influx<br />
of Wall Street capital that builds these<br />
vertically integrated companies that are<br />
not just producing and distributing film,<br />
they’re also exhibiting it. Suddenly, you<br />
have the entertainment stream we know<br />
today. You have vertical and horizontal<br />
integration, you have multimillion-dollar<br />
companies bankrolled by banks and other<br />
financiers, and you have a global industry<br />
that is concentrated in just a few companies.<br />
At that time, because we didn’t yet have a<br />
consent decree, movie theaters are owned<br />
by the same companies producing all the<br />
major motion pictures, which are then<br />
distributed around the world.<br />
What were the business reasons<br />
behind Hollywood studios’ decision<br />
to introduce America-style movie<br />
theaters overseas?<br />
Hollywood studios—MGM and<br />
Paramount first, then later Fox and<br />
Warner Bros.—had a two-pronged idea<br />
16 <strong>CineEurope</strong> <strong>2022</strong>
about operating cinemas overseas: First,<br />
they wanted to secure first-run venues in<br />
key international cities, they wanted to<br />
upgrade exhibition standards, and they<br />
also wanted to pressure local exhibitors<br />
to raise their prices and the standards of<br />
presentation. They realized they could<br />
export this American idea of deluxe<br />
entertainment from New York and Los<br />
Angeles, charge a certain dollar figure<br />
for it, and keep all the money. If you own<br />
the cinema, you get the distribution<br />
dollars and you keep the box office. The<br />
problem that would happen is that there<br />
were certain markets—Argentina was<br />
one, South Africa another—where local<br />
exhibitors were enormously powerful.<br />
They owned or managed most of the<br />
theaters in a given city—Buenos Aires,<br />
Johannesburg—so MGM and others<br />
couldn’t get in. Or if they did, they had<br />
to take very, very bad terms. Studios<br />
realized they needed a beachhead.<br />
One method was to open a<br />
“shopwindow cinema,” which was<br />
essentially a shopwindow display to<br />
show people in a given country how films<br />
should be presented. If you are a smaller<br />
exhibitor who was in Leeds, you would<br />
come into London to see how Paramount<br />
would present its own films at the Plaza.<br />
By 1928, you’d go to the Empire to see how<br />
MGM would present their films. It was a<br />
display model, like a shopwindow, that<br />
would allow exhibitors to see how they<br />
could do their lobby, how to present a film.<br />
Studios would get the money from<br />
their own box office, secure a first-run<br />
venue, and begin to pressure local<br />
exhibitors to either charge the same<br />
amount or present the same kind of<br />
projection technologies. Then you start<br />
thinking about sound, later wide-screen,<br />
infusing these cinemas with technologies<br />
that will attract moviegoers.<br />
In certain countries, there would be<br />
very few prints of any given film available.<br />
If you went to one of the “shopwindow<br />
cinemas” in Buenos Aires, Rio de Janeiro,<br />
or London, you got to see the film before<br />
it got scratched, which means the best<br />
presentation was at the American<br />
movie house. If you look at what MGM<br />
did in places like Bombay (now Mumbai)<br />
or Cairo, they developed kids’ clubs—<br />
what they called the “Cub Clubs”—<br />
and it was a chance to inculcate a new<br />
generation of moviegoer by getting the<br />
kids interested in Coca-Cola, Nabisco<br />
chocolate cakes, Saturday matinees,<br />
and Tom and Jerry cartoons.<br />
The U.S. State Department was very<br />
clear about the value of American films<br />
and American movie theaters overseas:<br />
Nothing sold a Ford automobile like<br />
seeing it in a movie. Cinemas were often<br />
the first American buildings in a major<br />
city. Before you had McDonald’s, before<br />
Disneyland, you had the movies. We<br />
don’t always think about American things<br />
as exotic, but it is worth remembering<br />
that if you lived in Barcelona in 1923, the<br />
American movie house was exotic—and<br />
people were excited to experience this<br />
idea of Hollywood. It was marketed as a<br />
way to visit your dreams and fantasies.<br />
If you love Charlie Chaplin, if you want<br />
to see Mary Pickford, you could only visit<br />
them at this one place.<br />
When and where does this export<br />
of the American concept of a movie<br />
theater begin?<br />
During the 1920s in Germany, you have<br />
people like [cultural critic and film<br />
theorist] Siegfried Kracauer saying,<br />
“We have this influx of American movie<br />
theaters; these are not like German<br />
cinemas. These fantasylands have all of<br />
this kind of entertainment. They’re very<br />
different than what we’ve had before.”<br />
You have a very British conception of<br />
“Here comes this American movie house<br />
concept. They’re bringing in variety, and<br />
they’re bringing in all these kinds of<br />
very American techniques.” Architecture<br />
plays a role, bringing very stylized Art<br />
Deco cinemas. But really, it’s about<br />
management. These companies always<br />
sent American managers, whether it was<br />
in Calcutta or Tel Aviv, to operate their<br />
shopwindow cinemas, which acted as<br />
cultural embassies for American values.<br />
You had an American citizen operating<br />
overseas theaters who would manage<br />
local staff that understood local customs.<br />
They brought in American projection<br />
equipment, sound, air-conditioning,<br />
concessions, even American usher<br />
outfits—they brought in everything<br />
that would replicate the moviegoing<br />
experience from the U.S. in a way it<br />
could appeal to local audiences. You<br />
felt the excitement of going to an exotic<br />
institution, [a foreign experience] at<br />
home. It had the ability to capture people<br />
from the outside but make them feel very<br />
comfortable and familiar at home.<br />
“The U.S. State Department<br />
was very clear about the<br />
value of American films and<br />
American movie theaters<br />
overseas: Nothing sold a<br />
Ford automobile like seeing<br />
it in a movie.”<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
17
INDUSTRY CINEMA BOOKS<br />
In your book, you detail the political<br />
ideology behind this effort, something<br />
that becomes more pronounced<br />
during World War II and later as we<br />
enter the Cold War.<br />
Germany and the United States were<br />
playing a cat-and-mouse game around<br />
exhibition. They saw movie theaters as<br />
not just the transmission of feature films;<br />
they saw them as embassies to transmit<br />
local information and entertainment<br />
media directly to the citizens of a given<br />
country. They fought this out around the<br />
world, where UFA [the leading German<br />
film company, founded in 1917] was<br />
building Nazi-oriented cinemas while the<br />
United States was building Hollywoodoriented<br />
cinemas. Remember that at this<br />
point, in the 1930s and 1940s, it was not<br />
just about feature films: we also have<br />
shorts and newsreels.<br />
Looking at this from today’s<br />
perspective: A contemporary 12-screen<br />
multiplex is probably only showing<br />
eight films, maybe six, on any given<br />
day. When you look at streamers like<br />
Netflix or Amazon, there are hundreds of<br />
films the algorithm is serving you. The<br />
curation model of a movie theater means<br />
that somebody has very cleverly and<br />
carefully selected what is right for that<br />
market. When we talk about single-screen<br />
theaters, which is what they were in the<br />
’30s and ’40s, the major movie houses<br />
around the world had a very important<br />
role in defining what people saw as mass<br />
entertainment. UFA cinemas had the<br />
ability to transmit Nazi-sympathetic<br />
or even Nazi-promotional information<br />
directly to moviegoers.<br />
If you go back to something that<br />
the famous movie theater architect S.<br />
Charles Lee said, “The show starts on the<br />
sidewalk.” The moviegoing experience<br />
starts as you’re walking up to the<br />
marquee. The neon bulbs, the lettering<br />
on the marquee, the lobby display,<br />
everything inside the movie theater—<br />
including how the audience reacts to<br />
the movie—everything is programmed<br />
and organized. That’s giving you an<br />
opportunity to curate a feeling, a<br />
sentiment, and an ideology.<br />
My book looks at six regions around the<br />
world and studies how the American<br />
moviegoing experience plays out<br />
differently across every region and from<br />
country to country within those regions.<br />
“When you look at streamers<br />
like Netflix or Amazon, there<br />
are hundreds of films the<br />
algorithm is serving you.<br />
The curation model of a<br />
movie theater means that<br />
somebody has very cleverly<br />
and carefully selected what is<br />
right for that market.”<br />
During the postwar era in the<br />
United States we see a massive<br />
population shift, with people leaving<br />
urban centers, abandoning these<br />
historic cinemas built in the previous<br />
decades. The movie palace falls into<br />
disrepair in the late 1960s and the ’70s.<br />
Eventually, suburbanization comes<br />
to the U.S. exhibition business,<br />
introducing multiplexes in suburban<br />
shopping malls through the 1980s<br />
and ’90s. It changes the American<br />
conception of a movie theater here at<br />
home. What impact does that have on<br />
international markets?<br />
These massive movie houses built in<br />
the ’20s and ’30s go into a steep decline<br />
around the world as well. You see that<br />
in places like Johannesburg, in Rio de<br />
Janeiro, and across countless markets.<br />
A lot of it is because of rising real estate<br />
values, changing distribution patterns, and<br />
desires among audiences who don’t want<br />
to see Paint Your Wagon but actually want<br />
to go see Shaft instead.<br />
Suddenly, you have the desire for<br />
the multiplex, which can program<br />
different kinds of films for different<br />
kinds of audiences. Instead of having<br />
this Hollywood conception of a general<br />
audience that will see everything, you<br />
now have films that target a fragmented<br />
audience catered to by a multiplex. This<br />
doesn’t just happen in the suburban<br />
multiplex; in many cities you see the old<br />
movie houses get split up to accommodate<br />
more screens. Balconies walled off into<br />
their own auditorium, splitting the<br />
downstairs into three screens, and now<br />
you’ve got terrible sound bleeding through<br />
the walls and bad sightlines. People get<br />
upset with that experience and instead opt<br />
for the new four-plex out in the suburbs.<br />
I should clarify that although studios<br />
divested their domestic chains in that<br />
period between 1948 and 1959 because<br />
of the consent decree, they were still<br />
allowed to operate theaters internationally.<br />
Studios kept their foreign cinemas long<br />
after they closed their domestic chains.<br />
But Hollywood starts to move away from<br />
foreign exhibition by the 1970s. Fox sells all<br />
of its African theaters by 1975; it’s already<br />
out of South Africa and colonial Zimbabwe<br />
by 1969. You begin to see more and more of<br />
this transition to these new companies like<br />
Cinema International Corporation (CIC) and<br />
UGC, which eventually turn into exhibition<br />
conglomerates backed by studios.<br />
18 <strong>CineEurope</strong> <strong>2022</strong>
They reach a point where they’ve<br />
amassed a huge amount of debt and need<br />
to sustain a ton of overhead for aging<br />
cinemas that require upkeep as people<br />
begin desiring the new, big suburban<br />
cinemas. The transition from the<br />
“shopwindow” and single-screen model<br />
into the multiplex was jarring for everyone.<br />
But that transition was also a good way<br />
of getting a lot of debt off your books and<br />
making a good bit of money by selling<br />
your real estate holdings in downtown<br />
urban centers.<br />
The multiplex itself, however, is no less<br />
an American experience. If you look at<br />
the Latin American exhibition business<br />
today, cinemas in countries like Brazil<br />
are wholly reliant on building a new<br />
American-style shopping mall or<br />
retail center. The contemporary movie<br />
theater in Latin America is part of an<br />
American shopping experience, and a<br />
mall in Costa Rica is indistinguishable<br />
from one in Connecticut.<br />
Street cinemas, unfortunately, went away<br />
quite quickly in that period of the 1980s to<br />
the 2000s. The way these new shopping<br />
malls attracted people, not just in the U.S.<br />
but also overseas, is that there was the<br />
perception of privatized spaces—sticking<br />
movie theaters on the top level of a<br />
mall—to get this perception that within<br />
the wholly enclosed private building you<br />
have an element of security that a street<br />
cinema cannot provide. What’s lost in that<br />
moment is that [cinemas’ identities] are<br />
subsumed within the larger real estate<br />
project. You are often named for the name<br />
of the mall of the real estate complex.<br />
You’re no longer the Paramount or the<br />
Regent—you’re now the “Name-Your-<br />
Chain Crossings 12.”<br />
Once that happens, you begin to lose<br />
that architecture of fantasy, the idea that<br />
the show starts on the sidewalk—because<br />
it no longer starts on the sidewalk, and it<br />
may not even start on the escalator. The<br />
show now starts when you’re standing at<br />
the box office next to a department store.<br />
It’s a very different kind of model. The<br />
real excitement of the American movie<br />
house overseas, whether it was in Sydney<br />
or Tokyo, is that it was a Hollywood edifice,<br />
which often stood in contrast to either<br />
colonial architecture or the local aesthetic.<br />
You had an exotic Hollywood experience<br />
right on your street that was calling<br />
people’s attention to it.<br />
“Although studios divested<br />
their domestic chains in that<br />
period between 1948 and<br />
1959 because of the consent<br />
decree, they were still<br />
allowed to operate theaters<br />
internationally.”<br />
Your book closes its study in 2013,<br />
which ironically is when we see<br />
the reverse happening in the<br />
exhibition industry. Since 2013,<br />
there has been a massive wave of<br />
investment and acquisition from<br />
foreign exhibitors entering the<br />
United States. Now we have foreign<br />
models of the moviegoing experience<br />
staking a claim in the United States<br />
as parts of these foreign-owned<br />
multinational circuits.<br />
It was a very interesting irony that one<br />
of Warner Bros.’ earliest partners in<br />
China, Dalian Wanda, became at one<br />
time the owner of AMC and helped<br />
drive some of their acquisitions around<br />
the world. But there are many different<br />
companies that have come into the<br />
United States for all kinds of reasons.<br />
You had an Indian company like Reliance<br />
work with Phoenix Theatres to manage<br />
an Indian concept of cinemas in the<br />
United States. South Korea’s CJ CGV<br />
operates a number of Korean cinemas—<br />
which they very interestingly refer to as<br />
a “cultureplex”—with the idea that these<br />
are a way to engage with Korean culture.<br />
You have Cinépolis, a Mexican company<br />
that has been a huge player in the Latin<br />
American market, entering India and<br />
many other markets. As American studios<br />
shed their exhibition divisions, you see<br />
groups like Cineworld rise to prominence<br />
and eventually acquire Regal in the<br />
United States.<br />
We’re in quite a different moment,<br />
because the periods that I’m looking<br />
at in my book, 1923 to 2013, that’s a 90-<br />
year period where film is the primary<br />
entertainment for mass entertainment<br />
in the world. Right now, we have a real<br />
question about exactly how film functions<br />
in the U.S. We have so many films that<br />
are distributed immediately to streaming<br />
services that are not getting a theatrical<br />
run. It’s a very strange thing to have<br />
written a book dealing with 90 years of<br />
history and have it end just before this<br />
huge fissure in the industry. We’re seeing<br />
glimpses of a world where theatrical can<br />
return to its moment of glory. I still think<br />
there are a lot of questions about exactly<br />
how this is all going to shake out.<br />
Hollywood’s Embassies: How Movie<br />
Theaters <strong>Pro</strong>jected American Power<br />
Around the World by Ross Melnick is now<br />
available from Columbia University Press.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
19
THANKS FOR STOPPING<br />
BY OUR BOOTH AT<br />
CINEMACON<br />
End-to-End Redemption <strong>Pro</strong>ducts + Services<br />
Custom Store + Counter Design<br />
Arcade Consulting + Brand Name Merchandise<br />
Merchandise Installs + Training<br />
Order Automation + Friendly Customer Service<br />
RedemptionPlus.com<br />
Contact us at Smile@RedemptionPlus.com for<br />
more information
Indie Focus 22 | CinemaCon Technology Recap 30<br />
THEATER<br />
“That’s why the community aspect is so important. We are going to heal<br />
from the chaos of the pandemic. We all have to come together.”<br />
Indie Focus, p. 22<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
21
Theater INDIE FOCUS<br />
INDIE FOCUS<br />
Brought to you by<br />
As the cinema industry emerges from the Covid-19 pandemic,<br />
<strong>Boxoffice</strong> <strong>Pro</strong> and Spotlight Cinema Networks are partnering<br />
to profile movie theaters and influential industry figures from<br />
across the country and ask them to share their first-person<br />
accounts of bringing the movies back to the big screen.<br />
DIGITAL GYM CINEMA<br />
SAN DIEGO, CALIFORNIA<br />
Interview with Moisés Esparza,<br />
Exhibitions Manager<br />
What does San Diego’s indie cinema<br />
scene look like, and what role does the<br />
Digital Gym Cinema play in it?<br />
We’re really lucky that we have a very<br />
diverse and multifaceted film scene here.<br />
We have major film festivals, like the San<br />
Diego Asian Film Festival and the San<br />
Diego Latino Film Festival, which we also<br />
produce. The [San Diego International]<br />
Jewish Film Festival. There are many<br />
different types of film festivals in town<br />
that allow cinephiles and independent<br />
film lovers to be exposed to the very best<br />
that world cinema has to offer.<br />
And then we also have some indie<br />
cinemas, like La Paloma Theatre, which is a<br />
wonderful one-screen cinema in Encinitas,<br />
this very beautiful beachside town. There<br />
are also some Landmark [Theatres] in town<br />
that play independent films. But in the<br />
central San Diego area, the Digital Gym Cinema<br />
provides weekly access to indie films<br />
that wouldn’t be screened in other cinemas<br />
around town. That’s our main function, is<br />
to be able to give a voice and a platform to<br />
filmmakers who have these amazing, exciting<br />
propositions that may otherwise not get<br />
theatrical play in San Diego.<br />
22 <strong>CineEurope</strong> <strong>2022</strong>
<strong>CineEurope</strong> <strong>2022</strong><br />
23
Theater INDIE FOCUS<br />
We’re big believers in watching films<br />
communally. I know that the pandemic<br />
has pushed us all into our living rooms.<br />
The most exciting aspect of reopening<br />
is being able to offer this opportunity<br />
to watch films as a community. There’s<br />
such a special kinship that happens when<br />
you’re watching something truly moving<br />
on-screen, or something exciting or<br />
innovative. And when you see it with an<br />
audience, it just enhances that experience.<br />
The type of content that we screen<br />
isn’t always linear. Some of them don’t<br />
follow traditional plot devices. What I<br />
love the most is hearing our audience<br />
discuss the film afterwards. I’m not really<br />
that interested in whether people like the<br />
movies or not, but I am interested in the<br />
discussion that comes from innovation<br />
in genre modalities or sensibilities. If<br />
a film is really confounding, I love the<br />
opportunity to hear everyone else’s<br />
perspectives on what the meaning of the<br />
film is, because it can be so subjective.<br />
That not only enhances the viewing<br />
experience, but it also enhances my<br />
procedure as a programmer when I see<br />
that audiences are willing to take a risk on<br />
an experimental film or a film a little bit<br />
“There’s such a special<br />
kinship that happens when<br />
you’re watching something<br />
truly moving on-screen,<br />
or something exciting or<br />
innovative. And when you see<br />
it with an audience, it just<br />
enhances that experience.”<br />
left, left, left of center. It prompts me to<br />
look for more films that are in that vein.<br />
Sometimes, if there’s a string of films<br />
that are maybe just too out there, I scale<br />
back and try to book something that’s<br />
a little bit more accessible. That public<br />
feedback really helps me find that perfect<br />
medium between the accessible fare and<br />
the more avant-garde films. It humbles me<br />
to be able to reopen our cinema in a town<br />
that’s already so rich with organizations<br />
trying to screen wonderful films from all<br />
over the world. I’m humbled to be a part of<br />
this amazing community.<br />
Can you walk us through the Digital<br />
Gym’s timeline, specifically your recent<br />
move and why it took place? What<br />
were the challenges of getting a new<br />
cinema ready to open during Covid?<br />
We established the Digital Gym Cinema<br />
in 2013 in a neighborhood called North<br />
Park in San Diego. We took over an old<br />
auto parts store and turned it into a movie<br />
theater. At the time, it was one-of-a-kind<br />
in that neighborhood in particular. We<br />
were really instrumental in revitalizing<br />
that block of the North Park neighborhood.<br />
It took a while to build an audience,<br />
24 <strong>CineEurope</strong> <strong>2022</strong>
ecause people go to movie theaters<br />
they’re used to, or maybe sometimes<br />
people don’t want to seek out some of<br />
these independent films—until they do,<br />
and they become fans of them. So it took<br />
a while to get into the swing of things.<br />
But once we did, we became a really<br />
exciting hub where cinephiles could come<br />
visit, week after week, and be exposed to<br />
amazing content.<br />
Our lease expired during the pandemic,<br />
and we weren’t able to renew it. In August<br />
of 2020, we moved out of that North<br />
Park location. At the same time, we<br />
were developing a relationship with the<br />
University of California San Diego, and<br />
they were building a new cultural center<br />
[the Media Arts Center San Diego] in<br />
downtown. They were really excited about<br />
the idea of having a cinema be part of this<br />
new cultural center. We were able to work<br />
it out so that the new Digital Gym Cinema<br />
is in this amazing new building called the<br />
Park & Market, which is in downtown San<br />
Diego. It’s been almost two years since we<br />
were last open. We are really excited to be<br />
able to screen films once again.<br />
The pandemic also gave me and my<br />
team the time to really think about what<br />
type of cinema we want to be and what<br />
type of programming we want to have.<br />
We were able to really think about those<br />
questions. Now that we’re reopening, it<br />
all seems kind of rushed. But it’s been two<br />
years in the making. [The Digital Gym<br />
Cinema officially opened in the Media Arts<br />
Center San Diego on May 6, <strong>2022</strong>.]<br />
It’s like pushing the reset button, almost.<br />
And in a brand-new neighborhood. We<br />
anticipate that it’ll take a while for us<br />
to build the type of attendance that we<br />
used to have at our former location. Like I<br />
said, we’re also very excited by the idea of<br />
tapping into new neighborhoods. We are<br />
surrounded by residential buildings that<br />
are 20 stories high, maybe. I know there<br />
are people in these buildings that love<br />
watching films, but it’s just going to take<br />
a while for us to be able to reach them. It’s<br />
an endeavor and a challenge that we’re<br />
really excited to undertake.<br />
Our partnership with the University of<br />
California San Diego is really valuable, and<br />
they’ve been super supportive. Whenever<br />
people stop by for tours, they’re like, “Oh,<br />
there’s a cinema here!” and I see their eyes<br />
light up. They get excited by the idea of a<br />
cinema in their neighborhood. I hope that<br />
“The pandemic also gave<br />
my team and me the time to<br />
really think about what type<br />
of cinema we want to be and<br />
what type of programming we<br />
want to have. We were able<br />
to really think about those<br />
questions.”<br />
we become a destination for cinephiles<br />
in downtown San Diego. It’s all very, very<br />
exciting. Definitely a reset. With each<br />
email that we send out, with each social<br />
media post that we put up, I see responses<br />
from individuals who supported us in our<br />
former location saying, “I can’t wait for<br />
you to open.” When you see advance sales<br />
coming in, it’s reassuring to know that you<br />
still have a place in the community after a<br />
long absence.<br />
That connection with local institutions<br />
and communities is so important. The<br />
pandemic made it more difficult across<br />
the board—and, with Digital Gym, you<br />
have the added messaging struggle of<br />
reopening in a different neighborhood.<br />
How did you approach that challenge?<br />
It’s definitely been a challenge. I think<br />
we’re all creatures of habit. We like<br />
things to be in exactly the same place<br />
that they’ve always been. If anything, the<br />
pandemic has taught us all that we have<br />
to adapt. And beyond adapting, we also<br />
have to support what’s important to us.<br />
Independent film is something that we’re<br />
really passionate about. The onus is on<br />
the audience to seek out that independent<br />
theater or that independent content.<br />
Otherwise, we won’t be able to serve<br />
the community anymore. We’re here to<br />
provide the films, but I do think that there<br />
are people out there who really want the<br />
cinematic experience to continue.<br />
If people really want to preserve the<br />
wonderful tradition of going to the movies,<br />
they have to go to the movies. That’s the<br />
bottom line. We’re there to help them<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
25
Theater INDIE FOCUS<br />
along the way via email, social media<br />
posts, advertisements, radio interviews.<br />
We’ve been doing our part in getting the<br />
word out. Something that I’m looking<br />
forward to is reestablishing the wonderful<br />
partnerships we had with different film<br />
festivals and organizations who hosted<br />
their screenings at the [original] Digital<br />
Gym Cinema. There’s a group called the<br />
Film Geeks here in San Diego, and they<br />
program yearly showcases of horror<br />
cinema. We also hosted the San Diego<br />
Asian Film Festival and the German<br />
Film Festival [San Diego]. I want these<br />
institutions to know that our venue is<br />
available to them to screen their films,<br />
because I think the key to longevity<br />
is these partnerships with other local<br />
institutions and aligning ourselves under<br />
a common goal, which is the public<br />
exhibition of film.<br />
<strong>Pro</strong>gramming, whether festival films<br />
or everyday screenings, is obviously<br />
a huge part of this new incarnation<br />
of Digital Gym. As you look to<br />
rebuild your audience, what sort<br />
of programming strands are you<br />
looking at?<br />
“That’s why the community<br />
aspect is so important. We are<br />
going to heal from the chaos of<br />
the pandemic. We all have to<br />
come together.”<br />
Right now we’re in a very exploratory<br />
period in terms of getting reacquainted<br />
with the content that’s available to us. I<br />
found, especially with the films that we’ve<br />
programmed in May—which include<br />
[Apichatpong Weerasethakul’s] Memoria,<br />
[Hong Sang-soo’s] In Front of Your Face,<br />
and Gaspar Noé’s newest, Vortex—a lot of<br />
these films are really, really personal and<br />
internal. These great big ideas—about<br />
existentialism, and why we’re here on<br />
Earth, and how to make the most out of<br />
life—are posed back on the audience.<br />
We’ve all been in the middle of one big<br />
existential crisis these last few years.<br />
The filmmakers are posing these<br />
questions right back at you. I think a<br />
really great way for us to mediate our own<br />
struggles with what it means to be alive<br />
right now is through art and through<br />
seeing other characters, whether fictional<br />
or not, go through something similar.<br />
And feeling the energy from other<br />
people in the room going through that<br />
same thing.<br />
Exactly. That’s why the community aspect<br />
is so important. We are going to heal from<br />
26 <strong>CineEurope</strong> <strong>2022</strong>
the chaos of the pandemic. We all have<br />
to come together. Art is a perfect way to<br />
conceptualize the trauma and hopefully<br />
come up with collective strategies to<br />
overcome what we’ve all been through.<br />
In terms of the programming, [we’re]<br />
trying to listen to what the filmmakers<br />
are saying and provide our cinema as a<br />
vessel for finding some sort of resolution<br />
to the state of the world right now. And<br />
then eventually I’ll go down some familiar<br />
roads. [At the original location,] we<br />
screened a lot of documentaries with a<br />
social justice angle. We screened a lot of<br />
films in Spanish—I mentioned that we<br />
also produce the San Diego Latino Film<br />
Festival. Films in Spanish are always really,<br />
really successful. We also did different<br />
showcases throughout the year that I’d<br />
love to repeat. We used to have a showcase<br />
called The Locals, where we screened local<br />
films. I look forward to bringing that back.<br />
Around December, January, when buzz<br />
is around a lot of nominated films, either<br />
through the Academy or the Independent<br />
Spirit Awards, we have this showcase<br />
called For Your Consideration, where we<br />
screen some of these very, very celebrated<br />
films. Sometimes we move films over from<br />
Landmark or other chains, [films] that<br />
may not have found their audience. We<br />
call those Last Chance Indies. There are<br />
all these showcases that were in play when<br />
we were previously open that I want to<br />
reintroduce over time. They might work.<br />
They might not. But right now, we’re just<br />
exploring. And first things first is just<br />
opening and letting people know that<br />
we’re back.<br />
It sounds like Digital Gym Cinema<br />
takes a very thoughtful approach to<br />
everything you do—I’d imagine that<br />
applies to your choice of in-theater<br />
advertising partner.<br />
Since we are reopening, working with<br />
someone we’ve worked with in the past was<br />
an important aspect, because maintaining<br />
relationships is very important to us. The<br />
ads that we receive from Spotlight [Cinema<br />
Networks]—we saw a lot of advertising<br />
tune-in spots for upcoming stuff that was<br />
going to be on Hulu [and] that already<br />
aligned with the type of content that we<br />
were screening. Even though we’re a little<br />
bit more off the beaten path in terms of<br />
independent cinema, I think there is a<br />
place for advertisers in our cinema and<br />
other indie cinemas. Partly because you<br />
“In terms of the programming,<br />
[we’re] trying to listen to what<br />
the filmmakers are saying<br />
and provide our cinema as a<br />
vessel for finding some sort of<br />
resolution to the state of the<br />
world right now.”<br />
can also look at commercials from a very<br />
creative standpoint. Not every ad that we<br />
screen is run of the mill. There are some<br />
that are very, very impactful. The ad is<br />
maybe selling you something, but in a way,<br />
most art forms are selling you something. If<br />
it’s not an actual product, it’s probably an<br />
idea or a thought or a concept.<br />
At their best, ads can be really good<br />
short films.<br />
Some of the ones I’ve seen are super<br />
well-made. It’s also part of the filmgoing<br />
experience. You go, you watch the<br />
commercials, you watch trailers, you<br />
watch the film. It’s like a threshold that<br />
you have to cross in order to gain access<br />
to the actual film. I personally like sitting<br />
through all that stuff. Some other people<br />
might not, but I enjoy just seeing moving<br />
images on screen, to be honest. There’s<br />
definitely a place for ads in the Digital<br />
Gym Cinema.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
27
Theater TECHNOLOGY<br />
SETTING<br />
A NEW<br />
STANDARD<br />
Cinema Technology Innovations Seek to Set<br />
New Benchmarks at CinemaCon <strong>2022</strong><br />
BY CHARLOTTE ORZEL<br />
30<br />
<strong>CineEurope</strong> <strong>2022</strong>
At the event, studio<br />
executives exhorted theater<br />
owners to fine tune their<br />
existing technological<br />
presentations in anticipation<br />
of new titles.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
31
Theater TECHNOLOGY<br />
With cinema-industry professionals<br />
gathering again at CinemaCon<br />
<strong>2022</strong> and studios showcasing exciting<br />
possibilities for enhanced presentation of<br />
their films alongside the slates themselves,<br />
exhibitors may finally be ready to<br />
consider upgrades to their technological<br />
infrastructure. At the event, studio<br />
executives exhorted theater owners to<br />
fine tune their existing technological<br />
presentations in anticipation of new<br />
titles, and they name-dropped technology<br />
partners that exhibitors might consider<br />
for new formats and upgrades. No<br />
upcoming title did this more effectively<br />
than Disney’s Avatar: The Way of Water,<br />
which, as NATO president and CEO John<br />
Fithian noted at a press session during the<br />
proceedings, will be available in theaters<br />
in more versions than any movie in “the<br />
history of movies.” Because the film’s<br />
release date is set for December <strong>2022</strong> and<br />
three more sequels are scheduled for the<br />
next six years, The Way of Water arrives<br />
at the right moment in the recovery to get<br />
exhibitors thinking not only about special<br />
formats but the broader strategy and<br />
longevity of their technology approach.<br />
Technology has already been a major<br />
piece of exhibition’s recovery in the last<br />
year. Premium large-format auditoriums<br />
overindexed on box office as audiences<br />
returned to cinemas in 2021, becoming<br />
an important attraction for those looking<br />
for distinctive out-of-home experiences.<br />
This was especially important when key<br />
titles like Black Widow and Dune were still<br />
premiering day and date and as release<br />
windows shortened overall. But such<br />
trends also point to the importance of<br />
technology as a differentiator, whether<br />
premium format or rising standard, for<br />
drawing audiences back with a variety<br />
of elevated presentation options that<br />
enhance the cinemagoing experience.<br />
Some exhibitors are beginning to<br />
think more expansively about technology<br />
while developing their recovery-era<br />
approaches. Just ahead of CinemaCon,<br />
AMC Theatres announced a major<br />
investment in elevating the standard<br />
cinemagoing experience at its theaters.<br />
Partnering with Cinionic, they announced<br />
they would be upgrading 3,500 screens,<br />
just under half their U.S. circuit, to laser<br />
projection by 2026, calling the project<br />
their most substantial projector upgrade<br />
since the transition to digital. CEO Adam<br />
Aron framed the project as part of a longterm<br />
commitment to raising cinematic<br />
standards as the pandemic wanes: “For<br />
the last two years as AMC has navigated<br />
its way through the pandemic, we have<br />
done so not only with the intention of<br />
survival but with an eye to the future of<br />
moviegoing and continuing to enhance<br />
the guest experience at our theaters.”<br />
For Cinionic, the AMC partnership<br />
signals a growing appetite, particularly<br />
among large exhibitors, to elevate their<br />
technological infrastructure. “What you<br />
see some of the big players saying is<br />
32 <strong>CineEurope</strong> <strong>2022</strong>
“What you see some of the<br />
big players saying is that they<br />
want to get to where they can<br />
dramatically upgrade the<br />
experience to the moviegoer.”<br />
that they want to get to where they can<br />
dramatically upgrade the experience to<br />
the moviegoer,” says Cionic CEO Wim<br />
Buyens. “They want to go there first.”<br />
The watchword for Cinionic and other<br />
technology providers in the recovery era<br />
is flexibility. “For us,” says Buyens, “it’s<br />
very important that customers find their<br />
path to the next generation.” To that end,<br />
Cinionic offers a range of options for<br />
exhibitors of all sizes who are looking to<br />
move to laser projection. The company’s<br />
Laser Light Upgrade program allows<br />
exhibitors to retrofit a Barco Series 2<br />
xenon projector for laser projection in as<br />
little as three hours. For those looking for<br />
a projector designed from top to bottom<br />
for the latest improvements in laser,<br />
Barco’s Series 4 projector line offers higher<br />
performance, redesigned components,<br />
and quieter operation, among other<br />
features. Alongside image brightness,<br />
contrast, and color improvements onscreen,<br />
both retrofit and full projector<br />
upgrades extend projector lifetimes,<br />
simplify maintenance, and increase<br />
energy efficiency. Buyens says it is this<br />
combination of delivering stunning<br />
experiences to moviegoers hungry for<br />
high-quality presentation and increased<br />
efficiency to cost-conscious exhibitors<br />
that has led to a “business-decision<br />
acceleration” for the laser transition as the<br />
industry recovers.<br />
Christie has taken a different approach,<br />
continuing to develop both its laser<br />
and xenon projection technology; the<br />
company launched two new models of<br />
each type before CinemaCon. “Xenon<br />
has always been, in its class, the best<br />
performer at its price”, says Christopher<br />
Shu, senior global marketing manager<br />
for Christie’s cinema division. “So we’ve<br />
kept that as part of our product line but<br />
wanted to ensure that the functionality,<br />
the electronics that support it, are also up<br />
to the standards of today.” Christie’s new<br />
xenon models feature longer lamp life and<br />
greater reliability and are fully integrated<br />
with Christie’s CineLife+ system that<br />
simplifies color and brightness correction<br />
and enables remote projector operation.<br />
Laser technology is nonetheless building<br />
significant momentum. “As we look to the<br />
future,” Shu says, “RGB really is the way<br />
to go when you’re looking for something<br />
that’s better for the environment, better<br />
for your budget, better to operate, lower in<br />
maintenance, and that really delivers the<br />
picture you expect, not only in <strong>2022</strong> but<br />
in 2032.”<br />
He also notes that within these broad<br />
categories of its product line, Christie<br />
can easily combine its range of projectors<br />
with lenses and other accessories to<br />
customize projector setups for exhibitors.<br />
“There are over 400 permutations of<br />
projectors that are really tailored to find<br />
the right light to light the screen for your<br />
cinema. And we’ve created tools—our<br />
CineMaster calculator helps to create<br />
the bespoke solution that’s fit for that<br />
auditorium. We also have a lens guide<br />
that helps determine what exactly is<br />
going to squeeze the most light out of that<br />
projector and accomplish what you’re<br />
looking for. So whether you’re the small<br />
theater around the corner or the large<br />
cinema chain, we really address the needs<br />
of both sides.”<br />
Those exhibitors looking for upgraded<br />
projection tailored to smaller screening<br />
rooms and mini-theaters may turn to GDC<br />
Technology’s award-winning Espedeo<br />
Supra-5000, which is designed to offer<br />
high-quality laser projection quiet and<br />
compact enough that it can be mounted<br />
directly on an auditorium ceiling. GDC<br />
has also sought to raise the bar for cinema<br />
audio, developing a range of solutions<br />
for SMPTE’s Immersive Audio Bitstream<br />
(IAB) standard in partnership with sound<br />
partner DTS:X. These solutions enable<br />
greater flexibility in speaker configurations<br />
for a range of auditoriums, creating more<br />
choices and cost-effective options for<br />
exhibitors looking to retrofit sites for 3D<br />
sound. The Supra-5000 offers built-in<br />
options for IAB-compatible DTS:X audio<br />
processing, and the company offers IAB<br />
support with several of its media servers,<br />
such as its sixth-generation SR-1000 IMB,<br />
which is compatible with Series 1 to 4 DLP<br />
projectors from Barco, Christie, and NEC.<br />
As exhibitors and their technology<br />
partners at CinemaCon discussed<br />
opportunities to enhance the value<br />
of standard theater tickets, premium<br />
experiences were also on display.<br />
Exhibitors unwrapped their 3D glasses to<br />
get their first taste of the visual splendor of<br />
Avatar: The Way of Water in Dolby Vision<br />
3D. And the crisp, bright laser image and<br />
immersive sound of Top Gun: Maverick<br />
showcased in the film’s preview screening<br />
in the Colosseum, as well as ample<br />
discussion by director Joseph Kosinski<br />
of the technical challenges and visual<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
33
Theater TECHNOLOGY<br />
rewards of filming with Imax cameras in<br />
the cockpits of real fighter jets, likely had<br />
many attendees hungry to see the film<br />
again, this time in a premium large format.<br />
One such format is ScreenX, the<br />
270-degree, three-panel screen concept<br />
created by CJ 4DPLEX, currently<br />
installed at 372 screens in 38 countries.<br />
“Joe Kosinski shot all the aerial footage<br />
scenes in Maverick with 680-degree<br />
cameras on the planes,” says Don Savant,<br />
CEO of CJ 4DPLEX Americas. “We<br />
had tremendous footage to work with<br />
on that that’s really opened up the<br />
picture.” Cultivating partnerships with<br />
talent like Kosinski has been essential<br />
for developing brand recognition for<br />
ScreenX and the company’s multisensory<br />
motion-seating format, 4DX. According to<br />
Duncan MacDonald, head of worldwide<br />
marketing and theater development,<br />
such partnerships have been a key piece<br />
of CJ 4DPLEX’s broader strategy to<br />
communicate to audiences that their<br />
premium formats offer an experience that<br />
they cannot get at home.<br />
In a time when premium formats are<br />
proliferating, Savant says that ScreenX<br />
and 4DX are an ideal part of a broader<br />
menu of experiences for moviegoers.<br />
“That’s the beauty of these two premium<br />
formats: they’re complementary to almost<br />
any other format because they’re so<br />
unique.” While ScreenX is intended for a<br />
broader moviegoing audience, 4DX, which<br />
offers motion chairs equipped with 21<br />
effects, including rain, scents, and fog, is<br />
especially effective for drawing in younger<br />
cinemagoers looking for something even<br />
more immersive.<br />
While both formats are designed for<br />
big movies, Savant emphasizes that the<br />
company understands that distinction in<br />
a flexible way. CJ 4DPLEX will be releasing<br />
Baz Luhrmann’s Elvis in ScreenX in June.<br />
They hope the film’s showpiece musical<br />
sequences will replicate the format’s<br />
success with 2018’s Bohemian Rhapsody,<br />
but the experience also requires a more<br />
intimate touch to depict the central<br />
relationship between the rock star and his<br />
manager, Colonel Tom Parker. This kind<br />
of oscillation is perfect for ScreenX, Savant<br />
says. “Directors love the fact that after a<br />
big vista scene or a big action scene that,<br />
when the sidewalls go black, it draws your<br />
attention back to the main screen, going<br />
where the story is.”<br />
Cinionic has taken another approach<br />
to branding premium experiences,<br />
developing a strategy for its Cinionic<br />
Giant Screen to meet a need they<br />
identified in the market: delivering<br />
premium screening solutions while<br />
allowing exhibitors to link them to their<br />
own brand identities. Cinionic works<br />
with exhibitors to offer laser projection,<br />
enhanced audio, and films remastered<br />
for larger screens alongside specialized<br />
posters and entryways under exhibitors’<br />
own PLF brands. These premium screens<br />
are branded as “powered by Cinionic,”<br />
“elevating,” rather than eclipsing,<br />
exhibitors’ in-house branding, according<br />
to Buyens. Though only present on 20<br />
worldwide screens today, Cinionic hopes<br />
its solution will continue to grow.<br />
Increased technological sophistication<br />
also requires increased attention to<br />
monitoring, maintenance, and quality<br />
control. Technology partners have<br />
responded with tools and services that<br />
ease these processes for exhibitors as<br />
they try to get the most value from<br />
their investments. One such solution is<br />
Cinergy, developed by Digital Cinema<br />
Implementation Partners and Moving<br />
Image Technologies and acquired by<br />
Christie in December 2021. The cloudbased<br />
software allows exhibitors to<br />
manage and track digital content and<br />
assets, key delivery, equipment and<br />
systems health, and maintenance plans,<br />
including for non-Christie technology and<br />
assets. “It’s a tool built for cinema,” says<br />
Josh Klobeck, senior director of Christie’s<br />
34 <strong>CineEurope</strong> <strong>2022</strong>
NEW CINEMA<br />
TECHNOLOGY<br />
INNOVATIONS<br />
Network Operations Center and business<br />
operations in its professional services<br />
program. “It’s a tool that is really powerful<br />
for the market to manage the proliferation<br />
of technology we’ve seen in digital.” Key<br />
to this power is the software’s flexibility,<br />
which enables users to coordinate with<br />
Christie <strong>Pro</strong>fessional Services and external<br />
service organizations or to monitor or<br />
manage maintenance themselves using<br />
the software or its mobile app. Christie has<br />
also made sure that its larger program is<br />
ready to support new and existing clients<br />
before, during, and after equipment<br />
purchase, as reopenings turn exhibitors’<br />
attention back to technology. The<br />
company has also stocked up on key parts<br />
like lamps and filters to meet exhibitors’<br />
maintenance needs and hedge against<br />
ongoing supply chain issues.<br />
In addition to their own service<br />
support program, Cinionic has built<br />
maintenance into the design of its Series<br />
4 laser projectors, adding a layer to the<br />
company’s emphasis on the efficiency<br />
potential of laser technology. These<br />
projectors, including their two newest<br />
models, include upgraded “smart” sensors<br />
that greatly simplify the maintenance<br />
and repair process. These sensors, says<br />
Buyens, allow for greater precision when<br />
handling delicate projector parts: “You<br />
know when you’re going to touch it and<br />
you know what you’re going to touch it for.”<br />
Along with improved sensors, Cinionic<br />
has attended to the design of laser plates,<br />
filters, and other components, developing<br />
these components and the projector<br />
body for ease of repair and replacement<br />
of key parts. They have also worked to<br />
improve component modularity, creating<br />
interchangeable parts across different<br />
projectors in the Series 4 line.<br />
CJ 4DPLEX also keeps exhibitors’<br />
needs in mind after installation, offering<br />
comprehensive maintenance programs<br />
for both ScreenX and 4DX, as well as a<br />
one-year warranty. The program includes<br />
a yearly training visit, where maintenance<br />
technicians assess equipment and retrain<br />
exhibition employees on best practices. The<br />
company also keeps strategically located<br />
parts centers worldwide, which is especially<br />
important for 4DX, considering the<br />
complexity of the format’s effects system.<br />
Helping cinemas develop a strategy,<br />
says Christie’s Shu, is about weighing<br />
a range of concerns, including<br />
presentation quality, equipment capability,<br />
maintenance needs, and exhibitor budgets.<br />
“It’s really about bringing those options<br />
to the table.” The key factor, he says, is<br />
making sure the strategy each exhibitor<br />
lands on is forward-looking. “I’ve had<br />
customers come in and say, you know,<br />
we’ve been to a local theater. And I think<br />
the picture that I see in my house is better<br />
than what I’ve seen there,” he says. “You’ve<br />
got to be able to show movies like it’s <strong>2022</strong>,<br />
right? Because that’s the world we live in<br />
now. And that’s the differentiation that<br />
we’re trying to establish.”<br />
Increased technological<br />
sophistication also requires<br />
increased attention to<br />
monitoring, maintenance,<br />
and quality control.<br />
Cinionic Barco SP2K<br />
The newest Barco Series 4<br />
additions expand Cinionic’s laser<br />
family with two new models,<br />
SP2K-20 and SP2K-25. The latest<br />
entries to the award-winning<br />
Barco Series 4 range deliver<br />
brilliant presentation in 2K and<br />
the benefits of a next-generation<br />
projection platform.<br />
Christie Xenon and RGB CineLife+<br />
Series Cinema <strong>Pro</strong>jectors<br />
With the new Christie CP2420-<br />
Xe and CP4420-Xe, built with<br />
CineLife+ advanced electronics,<br />
cinemas will get the tried, tested,<br />
and true reliability they’ve come to<br />
expect from their projectors—and<br />
much more.<br />
GDC Technology of America<br />
Espedeo Supra-5000<br />
The new built-in DTS:X immersive<br />
audio solution featuring IAB<br />
support for the GDC ultra-reliable<br />
SR-1000 IMB and award-winning<br />
Espedeo Supra-5000 cinema<br />
laser projector.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
35
THE U<br />
MATE CINEMA EXPERIENCE<br />
longer warranty hours than standard lamps<br />
www.ltilighting.com
UNIC 38 | Steve Knibbs 40 | Anna Marsh 44 | Géke Roelink 48 | Giants of Exhibition 51<br />
CINEEUROPE<br />
“We’ve all been hit hard, but the past two years have shown the strength of our industry—not<br />
only cinemas but also colleagues in film distribution, technology, concessions, ticketing, data<br />
analytics, screen advertising, and so many other parts of the sector.”<br />
Welcome to <strong>CineEurope</strong> <strong>2022</strong>, p. 38<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
37
CINEEUROPE WELCOME TO CINEEUROPE <strong>2022</strong><br />
WELCOME TO<br />
CINEEUROPE <strong>2022</strong><br />
Let’s celebrate, together, the return of the big screen.<br />
BY LAURA HOULGATTE<br />
I’m delighted to welcome you all to<br />
the beautiful city of Barcelona for this<br />
year’s edition of <strong>CineEurope</strong>—the biggest<br />
convention of its kind in Europe. Having<br />
faced the most challenging of periods,<br />
everyone’s focus is now on how best to<br />
adapt to the “new normal,” sustaining a<br />
strong recovery and celebrating the return<br />
of the Big Screen—and what better place to<br />
do that than <strong>CineEurope</strong>?<br />
Over the past two years, we have<br />
witnessed the resilience of the cinema<br />
sector, its capacity to adapt to difficult<br />
circumstances and kick-start its recovery<br />
process. Although the impact of the<br />
Covid-19 pandemic on the European and<br />
global cinema industry remains significant,<br />
last year’s results illustrate the industry’s<br />
strength and the eagerness of European<br />
audiences to return to the big screen.<br />
In 2021, European cinema admissions<br />
increased by an estimated 38 percent, with<br />
over 590 million visits across the region.<br />
Box office reached an estimated €3.7<br />
billion, an increase of 42 percent on the<br />
previous year—and 58 percent down on<br />
the high point of 2019.<br />
At the E.U. level—including the U.K.—<br />
over 400 million tickets were sold, worth<br />
an estimated €2.9 billion at the box office,<br />
all of this when most screens across the<br />
region were shut for the first half of the<br />
year and operating in the six months that<br />
followed under limited occupancy and<br />
additional restrictions.<br />
As has been the case in the past, the<br />
box office was mainly driven by major<br />
international titles including Spider-Man:<br />
No Way Home, No Time to Die, F9: The<br />
Fast Saga, Venom: Let There Be Carnage,<br />
and Dune. Spider-Man: No Way Home in<br />
particular served as further evidence of<br />
cinemas’ capacity to attract audiences<br />
and create global events even during<br />
challenging times, with over $1.89 billion<br />
grossed at the global box office as of<br />
today—just $159 million shy of Avengers:<br />
Infinity War.<br />
At the same time, local titles have<br />
played a key role in the recovery process.<br />
National films’ market shares were<br />
higher than in normal years across the<br />
region, most impressively in France<br />
(40.8 %), the Czech Republic (38.3%),<br />
and Denmark (37.0%).<br />
For us, there is no better place to<br />
showcase European cinemagoing than<br />
<strong>CineEurope</strong>. The convention embodies<br />
everything that makes the European<br />
cinema industry so special and explores<br />
the latest trends and developments in<br />
the big-screen experience, highlighting<br />
its continued value for audiences and for<br />
the film sector. And this edition will be<br />
no exception.<br />
This year, we will kick off with a<br />
session on “Re-imagining the Big Screen<br />
Experience,” which will shine a light on<br />
how to continue to make the big screen<br />
so unique. We can then look forward to a<br />
highly anticipated executive roundtable<br />
bringing together top leaders from across<br />
the cinema landscape to explore the<br />
lessons learned from recent times and<br />
what comes next for our industry. Later<br />
in the week, our friends at The Coca-Cola<br />
Company will then delve into retail and<br />
sustainability trends.<br />
A selection of focus sessions on the<br />
trade show floor will cover a broad range<br />
of subject matters. “We Love the Big<br />
Screen—A Cinema Experience for All<br />
Audiences” will be looking into how<br />
cinemas can offer the best to all audiences.<br />
We will also have a series of short spotlight<br />
sessions, which will cover a diversity of<br />
topics such as film theft and accessibility.<br />
The ICTA will host a series of seminars,<br />
and don’t forget to spend some time on<br />
our trade show floor itself, to discover the<br />
latest innovations in sound, image, seats,<br />
and concessions.<br />
The convention embodies<br />
everything that makes the<br />
European cinema industry so<br />
special and explores the latest<br />
trends and developments in<br />
the big-screen experience,<br />
highlighting its continued<br />
value for audiences and for<br />
the film sector.<br />
38 <strong>CineEurope</strong> <strong>2022</strong>
GOING FOR GOLD:<br />
CINEEUROPE’S<br />
<strong>2022</strong> GOLD AWARDS<br />
With <strong>CineEurope</strong>’s Gold Awards, first<br />
established in 2018, UNIC and the Film<br />
Expo Group honor cinema professionals<br />
across Europe who display dedication<br />
and commitment to the film industry—<br />
often in roles not frequently given<br />
the spotlight. The Gold Award, says<br />
UNIC president Phil Clapp, “reflects<br />
the respect and admiration [the<br />
recipients] command from their peers<br />
and colleagues from across the industry,”<br />
with Andrew Sunshine, president of the<br />
Film Expo Group, adding: “We would<br />
like to congratulate all of those being<br />
recognized with a Gold Award this<br />
year for their continued support and<br />
dedication to our great industry. We are<br />
delighted to be able to continue with<br />
this tradition not only again this year,<br />
but for years to come.”<br />
We’re delighted to again bring you<br />
the widest and best possible range of<br />
film content from our valued European<br />
and U.S. studio partners UniFrance,<br />
StudioCanal, Warner Bros. Pictures,<br />
Universal Pictures, Sony Pictures, Walt<br />
Disney Studios Motion Pictures, and<br />
Paramount Pictures.<br />
Don’t forget to join us for our awards<br />
ceremony—the success of our industry<br />
depends on the outstanding efforts of<br />
those working within it. To celebrate a<br />
few of the most noteworthy contributions,<br />
the <strong>CineEurope</strong> Gold Awards will be<br />
presented on Thursday afternoon.<br />
We’re also delighted that Géke Roelink<br />
will receive the UNIC Achievement<br />
Award this year, and that Steve Knibbs<br />
has been recognized for his incredible<br />
achievements as <strong>CineEurope</strong> <strong>2022</strong><br />
International Exhibitor of the Year.<br />
We also congratulate Anna Marsh on her<br />
Distributor of the Year award.<br />
During the week, UNIC will continue<br />
its efforts toward developing the UNIC<br />
Women’s Cinema Leadership <strong>Pro</strong>gramme—<br />
our pioneering mentoring scheme for<br />
women in cinema exhibition, supported<br />
this year by Imax and Vista Group.<br />
Together with our partners from the<br />
<strong>Boxoffice</strong> Company, we will also unveil<br />
and celebrate for the first time the<br />
European edition of Giants of Exhibition,<br />
a top 50 list of European cinema operators.<br />
None of this would be possible without<br />
the dedication, commitment, and work<br />
of all our partners and colleagues—their<br />
continued trust and support have been<br />
invaluable. We’ve all been hit hard, but the<br />
past two years have shown the strength of<br />
our industry—not only cinemas but also<br />
colleagues in film distribution, technology,<br />
concessions, ticketing, data analytics,<br />
screen advertising, and so many other<br />
parts of the sector. We must all continue to<br />
work together to support a strong, diverse,<br />
and reliable supply of film content to<br />
cinemas and offer the best experience to<br />
our audiences.<br />
Let’s celebrate, together, the return of<br />
the big screen.<br />
Laura Houlgatte is Chief Executive Officer,<br />
International Union of Cinemas (UNIC).<br />
RECIPIENTS:<br />
Sylviane Amata<br />
Head of Construction Department<br />
UGC<br />
Mike Bradbury<br />
Group Head of Cinema Technology<br />
ODEON Cinemas Group<br />
Kiril Enikov<br />
Head of Technical (U.K.)<br />
Cineworld<br />
Thomas Erler<br />
Operations Manager<br />
Kinopolis<br />
Suzanna Holmqvist<br />
CMO<br />
Svenska Bio<br />
Eric Meyniel<br />
International Content Director<br />
Kinepolis<br />
Jon Nutton<br />
Marketing Director<br />
Empire Cinemas<br />
Eva Rekettyei<br />
<strong>Pro</strong>gramming Director<br />
Yelmo Cines<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
39
CINEEUROPE <strong>2022</strong> INTERNATIONAL EXHIBITOR OF THE YEAR<br />
INTERNATIONAL<br />
EXHIBITOR OF<br />
THE YEAR<br />
Steve Knibbs, Chief Operating<br />
Officer, Vue International<br />
BY DANIEL LORIA<br />
“I have been very lucky with<br />
the people I have worked<br />
for and with throughout my<br />
career who have helped,<br />
guided, taught, and<br />
encouraged me with advice<br />
and knowledge.”<br />
Steve Knibbs entered the cinema<br />
business in 1987 as manager of the<br />
first purpose-built multiplex in the U.K.<br />
and Europe, The Point in Milton Keynes,<br />
operated by AMC Cinemas. His role grew<br />
following the circuit’s acquisition by<br />
Paramount Pictures and Universal Studios<br />
and its renaming as United Cinemas<br />
International (UCI). In 1993 he was named<br />
managing director of the chain’s U.K. and<br />
Ireland business, eventually becoming<br />
the senior vice president of Northern<br />
Europe for UCI in 1998. That role saw him<br />
overseeing operations in more mature<br />
European markets such as the U.K.,<br />
Ireland, Germany, and Austria as well as in<br />
emerging markets including Poland, the<br />
Czech Republic, Slovakia, and Hungary.<br />
In 2003, Knibbs left UCI to join<br />
Tim Richards at SBC, working as chief<br />
operating officer on the consolidation<br />
of the U.K. business, which became what<br />
is known as Vue International today.<br />
Several acquisitions have seen Vue<br />
International grow to become the thirdlargest<br />
exhibition circuit in Europe,<br />
operating nearly 2,000 screens across the<br />
continent.<br />
In this interview with boxoffice pro,<br />
Knibbs looks back on his career and ahead<br />
to the opportunities waiting for exhibition<br />
as it emerges from the pandemic.<br />
As a 35-year veteran of this industry,<br />
what are some of the early lessons<br />
you picked up in your first years in the<br />
business that are still relevant today?<br />
Three lessons come to mind: Bad cinema<br />
visits don’t help anyone; be nice to<br />
everyone; keep challenging and changing<br />
and keep ahead of what people expect of<br />
you and your company.<br />
Do you have anyone you would<br />
consider a mentor in your career?<br />
I have been very lucky with the people<br />
I have worked for and with throughout<br />
my career who have helped, guided,<br />
taught, and encouraged me with advice<br />
and knowledge. From day one at The Point<br />
in Milton Keynes, I came across Millard<br />
Ochs and Charles Wesoky, who passed<br />
on to me the basic fundamentals of how<br />
a great cinema operation should be run.<br />
It was great fun and a joy to be part of<br />
building a new industry in a market like<br />
the United Kingdom. A market that had<br />
essentially, with a few notable exceptions,<br />
given up trying to be relevant to people as<br />
a leisure offer in their lives. Millard and<br />
Chuck changed that, and I learnt so much<br />
from them, and that remains the bedrock<br />
of my standards and beliefs today.<br />
Whilst I was at UCI, I first met and<br />
worked with Joe Piexoto, Tim Richards,<br />
Alan McNair, and Geoff Moore, who<br />
would all in different ways teach me lots<br />
of things which have helped me along<br />
the way. Joe gave me the opportunity to<br />
work across multiple territories in a senior<br />
leadership role, and at a relatively young<br />
age he believed in me, and I will always be<br />
grateful for that. Alan taught me the need<br />
to focus on the details and make sound<br />
decisions based on facts, Geoff how to get<br />
things done no matter what the challenge,<br />
and Tim what real entrepreneurial vision<br />
looked like, not just being part of a<br />
corporate team, and to aim high and be<br />
bold in life.<br />
Tim, Alan, Geoff, and I all came back<br />
together when I left UCI and joined Tim<br />
as COO at Vue in 2003 and they had<br />
acquired the Warner Village circuit in<br />
the U.K. I think we all took the lessons<br />
we had learned along the way to build<br />
together with an amazing team that over<br />
the years has included Anne Whalley, Dee<br />
Vassili, Roland Jones, Mark de Quervain,<br />
Alison Cornwell, Euan Sutton, Kam<br />
Dosanjh, Dominic Rowell, and many,<br />
many others who have all helped make<br />
Vue the world-class cinema business it is<br />
today. At this stage in my career, I feel I<br />
have a responsibility to pass along some<br />
of the things I have learned to the next<br />
generation of brilliant managers and<br />
leaders we have in our business.<br />
As a multinational operator, you<br />
have unique insight into the pandemic<br />
recovery in different markets.<br />
How has the moviegoing recovery<br />
progressed across Vue’s territories?<br />
I don’t think I necessarily have any unique<br />
insights as to what has happened over the<br />
past two years. I do think that experience<br />
burnished over many years helps you make<br />
key, potentially life-changing, decisions,<br />
in a calm, yet balanced way. You have to<br />
move quickly to stem the flow of cash and<br />
ensure all your team is looked after in the<br />
very best way you can manage. Those two<br />
things were key for us and the foundation<br />
of the decision-making questions we asked<br />
ourselves on a daily basis.<br />
Moviegoing is improving every week<br />
as people return to pre-pandemic habits<br />
40 <strong>CineEurope</strong> <strong>2022</strong>
and the flow of content gathers pace and<br />
the gaps in the film release schedule start<br />
to be filled. Having just returned from<br />
CinemaCon in Las Vegas, I am more and<br />
more encouraged by the breadth, quality,<br />
and quantity of the films that are being<br />
made and released in the coming months<br />
and years. It is as good a lineup as I’ve<br />
ever seen, and I am very positive about<br />
the future.<br />
The differences we have seen across<br />
our territories in the recovery phase<br />
tend to be related to the length of time<br />
a country was locked down; how many<br />
restrictions were in place; and passes,<br />
capacity constraints, masks, and food<br />
and beverage (F&B) sales. Countries like<br />
the U.K., Denmark, Germany, and the<br />
Netherlands bounced back fairly quickly<br />
after each reopening and are performing<br />
well today. Poland and Italy have been<br />
slower, as they had greater restrictions<br />
than the countries I previously mentioned.<br />
Reseating has been a big focus for<br />
many major operators around the<br />
world. What role does premium<br />
seating play for Vue?<br />
Full recliner leather seats are, in my view,<br />
a game-changer. They elevate the<br />
customer experience to a new level in<br />
terms of their comfort watching films<br />
and perfectly complement the viewing<br />
experience only a cinema auditorium can<br />
provide. Nothing at home comes close—I<br />
don’t care how big your TV is, it’s still a TV<br />
and is just a compromise to the real thing.<br />
I think digital technology—whether it’s<br />
booking films using artificial intelligence<br />
or our customers booking their tickets and<br />
concessions orders on our website and<br />
apps—are combining to make the cinema<br />
experience frictionless. I also think laserprojection<br />
technology is going to provide<br />
the next step in quality and also cost<br />
efficiency that we need to round out the<br />
auditorium experience.<br />
What other trends or innovations in<br />
the cinema business do you consider<br />
to have been the most influential to<br />
the industry throughout your career?<br />
Without a doubt, digital projection. It<br />
massively improved the quality of all<br />
cinema presentations and the flexibility<br />
of what we can show and what a cinema<br />
can be. It remains in our hands as<br />
exhibitors how we choose to use and<br />
develop that flexibility. Social media was<br />
“Steve is amongst the most<br />
respected and admired<br />
executives currently working<br />
in exhibition and has been<br />
instrumental in building<br />
Vue International into the<br />
powerhouse it is today. We<br />
look forward to celebrating<br />
with him in Barcelona.”<br />
—Phil Clapp, President, UNIC<br />
another game-changer in how we<br />
engage with audiences. We can be so<br />
targeted now with how, when, and what<br />
we say to our customers. It is so powerful<br />
when used effectively and creatively.<br />
And finally, content. The range and<br />
quality of what is made and offered to<br />
our customers today are mind-blowing.<br />
It doesn’t matter what your taste is, we are<br />
likely to have something to offer you.<br />
It’s a myth that multiplexes don’t play<br />
a major role in the wide range of films<br />
on offer and only show blockbusters; it<br />
literally couldn’t be further from the<br />
truth. We just need to get better at<br />
promoting the platform we provide<br />
these films.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
41
CINEEUROPE <strong>2022</strong> INTERNATIONAL EXHIBITOR OF THE YEAR<br />
How is the moviegoer of <strong>2022</strong> different<br />
from the moviegoer of 2019?<br />
I’m not sure I have that answer. Some<br />
people have dived straight in as though<br />
the pandemic never happened, while<br />
other people remain more cautious. That’s<br />
not necessarily tied to our audience’s<br />
age but is more dependent on individual<br />
concerns or even what a country’s<br />
pandemic experiences were like.<br />
Our job is to continue to offer films to<br />
all the different demographics that make<br />
up our audiences. We need to make sure,<br />
along with our distributor partners, that<br />
our audiences know what’s on our screens<br />
and when they can see it. We need to<br />
make sure we have enough great content,<br />
especially for families, that provides<br />
our public at large with the incentive to<br />
return to our cinemas and regain their<br />
moviegoing habits.<br />
What are the challenges and<br />
opportunities facing theatrical<br />
exhibition as we emerge from the<br />
pandemic and return to normality?<br />
I think it’s pretty simple when you break<br />
it all down: Our key challenge is to recover<br />
the public’s moviegoing habit. At the<br />
same time, we can’t ignore the significant<br />
cost and supply-side challenges that<br />
are affecting all industries across the<br />
world. General inflation levels, the price<br />
of energy, and how tough it is to get the<br />
resources and materials you need for<br />
projects. These are the headwinds that<br />
can slow our recovery growth. There is a<br />
huge opportunity to grow and develop<br />
cinema’s place in peoples’ lives to a much<br />
greater extent than it has been in the past.<br />
If we can consistently surpass people’s<br />
expectations of what they see on the big<br />
screen at an affordable price, then there is<br />
no reason why we can’t say we are at the<br />
start of the next great era for cinemas. An<br />
era fully enabled by digital technology.<br />
“Steve and colleagues at<br />
Vue International have<br />
created one of the most<br />
expansive and successful<br />
exhibition circuits in Europe.<br />
We are delighted that we<br />
will have the opportunity to<br />
single out his achievements<br />
at <strong>CineEurope</strong> this year.”<br />
—Andrew Sunshine, President,<br />
Film Expo Group<br />
42 <strong>CineEurope</strong> <strong>2022</strong>
CINEEUROPE INTERNATIONAL DISTRIBUTOR OF THE YEAR<br />
INTERNATIONAL<br />
DISTRIBUTOR<br />
OF THE YEAR<br />
Anna Marsh, Chief Executive Officer, Studiocanal<br />
BY DANIEL LORIA<br />
A two-decade veteran of the<br />
entertainment industry, Anna Marsh<br />
began her career at Studiocanal—one of<br />
Europe’s leading distributors—in 2008.<br />
First joining the firm as vice president<br />
of international sales, Marsh rose<br />
through the ranks to become the head of<br />
international distribution strategy in 2013<br />
and, shortly after, head of international<br />
sales. In 2017, she was appointed executive<br />
vice president, international distribution,<br />
and in March 2019, she was appointed<br />
managing director of Studiocanal U.K.<br />
In December 2019, Marsh was<br />
appointed CEO of Studiocanal.<br />
There have been seismic changes<br />
in the industry since you first joined<br />
Studiocanal in 2008. Do you believe it is<br />
harder to connect films to an audience<br />
today than it was 15 years ago?<br />
The pandemic has certainly accelerated<br />
many trends we’ve been seeing encroach<br />
upon us for years and possibly changed<br />
viewer habits forever. More than ever, the<br />
audience is spoilt for choice, both in terms<br />
of the breadth of content on offer, as well<br />
as the ease and speed at which people can<br />
now consume. The industry has certainly<br />
lived through major upheaval, as lockdown<br />
accelerated the launch of multiple global<br />
SVOD services and exhibitors faced the<br />
unthinkable in unprecedented times.<br />
While we are now ready to return to a<br />
new normal, distribution strategies are<br />
constantly being questioned, encouraging<br />
industry executives to push the limits of<br />
their creative boundaries and figure out<br />
innovative ways to draw audiences away<br />
from their homes and back to the big screen<br />
by making each release a true event. There<br />
is no longer a one-size-fits-all method as<br />
there may have been 15 years ago; this<br />
exponential rise in content on offer makes<br />
it increasingly challenging for a movie to<br />
cut through all the noise in oversaturated<br />
markets. We must think differently, create<br />
the unexpected, and endeavor to listen<br />
more carefully to our audience in order<br />
to take them by surprise! A film doesn’t<br />
always have to be for everyone, but it must<br />
cater to someone; understanding the<br />
specificities of our target audience is, more<br />
than ever, essential.<br />
One thing that hasn’t changed, however,<br />
is the importance of story. Whilst the<br />
pandemic may have put our businesses to<br />
the test, it also created the opportunity for<br />
us to take a step back and reset, affording<br />
44 <strong>CineEurope</strong> <strong>2022</strong>
ourselves the luxury to peel back the<br />
layers to the core of what we do: telling<br />
great stories. A lot of us dedicated more<br />
hours than usual to developing scripts<br />
throughout lockdown, reminding us that<br />
story is at the beating heart of all we do.<br />
We have the responsibility to dig deep and<br />
find powerful stories that will connect<br />
profoundly with audiences and inspire<br />
them to keep coming to the movies.<br />
It is certainly challenging as we all<br />
adapt to this new landscape, but I remain<br />
optimistic, as there have never been more<br />
ways to reach an audience than now—<br />
it’s just a matter of finding the correct<br />
approach for the right story each time.<br />
Studiocanal has been an active<br />
distributor since cinemas reopened in<br />
the pandemic. What are the lessons<br />
you’ve learned about today’s postpandemic<br />
audience? How has your<br />
distribution and marketing strategy<br />
evolved as a result?<br />
Studiocanal benefits from being the<br />
only European studio to be integrated<br />
into a pay TV group with over 24 million<br />
subscribers spread across 40 countries.<br />
We demonstrate the utmost flexibility<br />
with our distribution strategy, allowing<br />
the opportunity to extend our films’<br />
reach such as with The Stronghold (BAC<br />
Nord), which surpassed 2.2 million<br />
admissions in theaters in France before<br />
becoming available just six months later<br />
on the group’s SVOD service myCANAL,<br />
collecting millions of views in just its first<br />
weeks, and released by Netflix in the rest<br />
of the world.<br />
As Europe’s leading homegrown studio<br />
for content production, it has been our<br />
mission to understand the unprecedented<br />
challenges and shifts in our industry. Of<br />
course, throughout the pandemic we<br />
remained passionate supporters of the<br />
big-screen experience and continued<br />
to release films theatrically in six major<br />
markets: France, the U.K., Germany,<br />
Austria, Australia, and New Zealand.<br />
As mentioned earlier, audiences<br />
demand premium content and are more<br />
incentivized to go see a movie when it<br />
becomes an event. We will really go above<br />
and beyond to tailor our campaigns for<br />
each market, encouraging our key talent<br />
to connect physically with the audience,<br />
particularly coming out of the pandemic.<br />
It’s no secret that local promotional<br />
tours are incredibly effective in building<br />
“We could not be more excited<br />
to honor our good friend Anna<br />
Marsh with this year’s award.<br />
She defines what an executive<br />
is and is well respected<br />
throughout our industry. Anna<br />
is a natural leader who has<br />
helped take Studiocanal—<br />
the European leader in the<br />
production and distribution of<br />
feature films and TV series—to<br />
the next level and could not be<br />
more deserving of this award.”<br />
—Andrew Sunshine, President,<br />
Film Expo Group<br />
awareness and garnering excitement<br />
pre-release. For the Philippe Lacheau–<br />
directed film Superwho?, we organized a<br />
promotional tour in over 110 cinemas all<br />
over France to build momentum within<br />
the targeted audience group, resulting in a<br />
record 60,000 admissions for the film two<br />
months before its release.<br />
We’ve also found that the more specific<br />
the target audience, the better. This<br />
applies extremely well for family films.<br />
Gilles de Maistre’s The Wolf and the Lion<br />
has already accumulated over $20 million<br />
in worldwide box office receipts and was<br />
the highest-grossing French film on the<br />
international market in 2021.<br />
Of course, we are led by the desire to<br />
produce films with broad international<br />
appeal that provide the audience with a<br />
diversified offering despite the changes<br />
the pandemic might have brought to<br />
their lives. We remain committed to<br />
strengthening our relationships with firstclass<br />
European talent and creating I.P.s<br />
that transgress the competitive theatrical<br />
landscape. Sequels are already under way<br />
for a number of our hit French comedies:<br />
30 Days Max, Barbecue, and 10 Days<br />
Without Mum, as well as new adventures<br />
for Ernest & Celestine. We are also<br />
developing new installments for Navot<br />
Papushado’s Gunpowder Milkshake and<br />
Hans Petter Moland’s Cold Pursuit … not<br />
to mention our beloved Paddington, who<br />
will make his return to the cinema. Our<br />
deep and rich catalog provides a wealth<br />
of I.P. from which we can really build<br />
part of our franchise strategy, while also<br />
betting on original stories that resonate<br />
with modern audiences—some of which<br />
may naturally evolve into the franchises<br />
of tomorrow.<br />
What role has local content played<br />
for Studiocanal during this period?<br />
This period proved to all the importance<br />
of local theatrical content. As the release<br />
dates of major U.S. titles were being<br />
pushed, exhibitors saw that they could not<br />
survive on studio tentpole films alone.<br />
The production and distribution of<br />
diverse and ambitious local content is<br />
part of our group’s DNA. The growth of<br />
the theatrical market depends largely<br />
on the strength of its local productions.<br />
While productions came to a halt during<br />
the pandemic, we shifted our focus to the<br />
development of our local projects (nearly<br />
100 projects across all territories). On July<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
45
CINEEUROPE INTERNATIONAL DISTRIBUTOR OF THE YEAR<br />
15, we will release our very first U.K. inhouse<br />
production, The Railway Children<br />
Return, a sequel to the beloved British<br />
family classic.<br />
During this time, we also used the<br />
opportunity to invest in our prestigious<br />
library of over 6,500 titles. We’ve spent<br />
over $20 million in the past five years on<br />
over 750 titles, establishing ourselves as<br />
the leader in this domain in terms of both<br />
quantity and quality. We are thrilled to<br />
have our brand-new 4K restoration of<br />
Orson Welles’s The Trial premiere at this<br />
year’s Cannes Film Festival within Cannes<br />
Classics. It will be followed by a theatrical<br />
release in France and the U.S., giving our<br />
classics a second life and a chance to be<br />
enjoyed by the next generation.<br />
What can you share about<br />
Studiocanal’s <strong>2022</strong> slate?<br />
We have a rich and diverse slate of 30 titles<br />
releasing theatrically this year. So far,<br />
the year has been off to a fantastic start<br />
with excellent performances in France<br />
for Philippe Lacheau’s Superwho?—so<br />
far the second-biggest French success<br />
of the year, and fourth-biggest success<br />
overall in <strong>2022</strong> with more than 1.8 million<br />
admissions. Frédéric Tellier’s Goliath has<br />
grossed close to 800,000 admissions, and<br />
Rise, by Cédric Klapisch, is still in the top<br />
10 in its fifth week, grossing well over 1.1<br />
million admissions and playing on over<br />
715 screens in both commercial and art<br />
house circuits. We have been working with<br />
Cédric for decades and believed in this<br />
unique, heartwarming film from day one.<br />
Our latest French release, Ténor, stars<br />
Michèle Laroque and rapper MB14 in a<br />
story rooted in the rich operatic culture<br />
of Paris’s Palais Garnier and is directed by<br />
first-time filmmaker Claude Zidi Jr.<br />
In October, Stronghold director<br />
Cédric Jimenez will be back to captivate<br />
audiences with another groundbreaking<br />
film with November, starring Oscarwinning<br />
actor Jean Dujardin.<br />
Forthcoming, we also have Retribution,<br />
a high-octane action-thriller set in Berlin,<br />
emerging from our latest collaboration<br />
with Liam Neeson and our friends<br />
Andrew Rona and Alex Heineman from<br />
The Picture Company. Also in postproduction<br />
with TPC is the chilling horror<br />
movie Baghead by Alberto Corredor,<br />
starring Freya Allen and Ruby Barker.<br />
With Working Title, we have made a<br />
joyous, feel-good, romantic drama directed<br />
by Shekhar Kapur, What’s Love Got to Do<br />
with It? starring Lily James and Shazad<br />
Latif that we will date imminently.<br />
Cinema is the primary motivator behind<br />
Canal Plus subscriptions (in front of series<br />
and sports), making Studiocanal a key<br />
asset in subscriber growth. As such, we<br />
are committed to producing an exciting<br />
and diverse slate of films to help feed the<br />
increased appetite for high-quality content<br />
both on the big screen and at home.<br />
After two consecutive years with<br />
an ailing box office, what are your<br />
expectations for <strong>2022</strong>? How would you<br />
define a successful year for the industry?<br />
2021 was a recovery year for movies, with<br />
much trial and error. Distributors around<br />
the world were forced to chop and change<br />
dates, opt for day-and-date, or release<br />
long-awaited films straight to platforms.<br />
With cinemas back open worldwide and<br />
restrictions lifted in almost all regions,<br />
<strong>2022</strong> is looking to be a promising one with<br />
an exciting lineup of films to come. This<br />
will prove to be a defining year in which<br />
we build on our lessons from the past two<br />
trying years and continue to readjust to a<br />
new, more demanding market that keeps<br />
us on our toes.<br />
As we continue on this path to<br />
recovery, what do you think will be<br />
necessary for cinemas to reclaim the<br />
record-setting success we saw in the<br />
years leading up to the pandemic?<br />
More than ever, theaters need to incite<br />
audiences to return by bringing added<br />
value to the theatrical moviegoing<br />
experience for all. No demographic or<br />
age group can be neglected.<br />
Exhibitors need to continue to<br />
promote a diverse programming slate<br />
in order to compete and pull in a wide<br />
range of audiences. The market is already<br />
incredibly polarized, so without this<br />
varied offer, we risk creating a world<br />
where only one type of film survives, and<br />
midrange films stand little chance, which<br />
is unhealthy for the market long-term.<br />
I truly believe theatrical brings an<br />
unrivaled premium experience to movie<br />
watching, as human beings relish the<br />
collective experience. It is more important<br />
than ever that we maintain constant<br />
dialogue with exhibitors to work hand<br />
in hand on finding creative solutions to<br />
attract audiences back to theaters … and<br />
keep them wanting more!<br />
“We are delighted that<br />
Anna will be recognized as<br />
International Distributor of<br />
the Year at <strong>CineEurope</strong> <strong>2022</strong>.<br />
Studiocanal remains a crucial<br />
partner of European cinema<br />
exhibition and has shown<br />
itself to be fully committed<br />
to bringing the best of<br />
European films to the big<br />
screen. This award recognizes<br />
Anna’s leadership and her<br />
outstanding dedication and<br />
extraordinary passion for<br />
our industry.”<br />
—Laura Houlgatte, CEO, UNIC<br />
46 <strong>CineEurope</strong> <strong>2022</strong>
ccib<br />
barcelona<br />
20-23<br />
june <strong>2022</strong><br />
CONVENTION AND TRADE FAIR<br />
CENTRE CONVENCIONS INTERNACIONAL BARCELONA (CCIB)<br />
CINEEUROPE.NET<br />
OFFICAL CORPORATE SPONSOR
CINEEUROPE UNIC ACHIEVEMENT AWARD<br />
UNIC ACHIEVEMENT<br />
AWARD<br />
Géke Roelink, Managing Director, Filmhuis Den Haag<br />
BY REBECCA PAHLE<br />
Receiving the UNIC Achievement<br />
Award at this year’s <strong>CineEurope</strong> is<br />
Géke Roelink, whose work as managing<br />
director of the Filmhuis Den Haag in The<br />
Hague, Netherlands, has helped keep<br />
the spirit of cinema alive in a country<br />
where the exhibition industry was—and<br />
remains—hard-hit by the pandemic,<br />
with four waves of lockdowns occurring<br />
between the onset of Covid and the<br />
beginning of <strong>2022</strong>.<br />
Boasting five screens, the Filmhuis<br />
Den Haag is more than just a theater:<br />
It’s a cultural meeting center, designed<br />
to spark conversation with a wide array<br />
of programming (screenings, classes,<br />
and more) geared toward different local<br />
communities as well as issues raised<br />
by The Hague’s International Court<br />
of Justice and International Criminal<br />
Court. It’s a fitting place of employment<br />
for self-described idealist Roelink, who<br />
joined the Filmhuis in 2011 after a decadeplus<br />
of working at other Dutch cultural<br />
institutions, including Amsterdam’s<br />
Eye Filmmuseum and the University of<br />
Amsterdam; she spent seven years as a<br />
board member of the Netherlands Union<br />
of Cinemas (NVBF) and currently serves as<br />
an advisor to the Netherlands Council of<br />
Culture and a supervisory board member<br />
of Netherlands’ Imagine Film Festival.<br />
“We are absolutely delighted to honor<br />
Géke at <strong>CineEurope</strong> <strong>2022</strong>,” says UNIC<br />
president Phil Clapp on Roelink’s receipt<br />
of the UNIC Achievement Award, given<br />
every year in recognition of service to the<br />
European cinema industry. “The award<br />
recognizes her incredible passion for<br />
the big screen, her outstanding career<br />
path, and her key role in developing both<br />
the Dutch and European cinemagoing<br />
experience. On behalf of the UNIC Board<br />
and colleagues from across the industry,<br />
I would like to congratulate Géke for this<br />
wonderful achievement.”<br />
How did you first get involved with<br />
the Filmhuis Den Haag?<br />
While working at the [Eye Filmmuseum]<br />
in Amsterdam, we collaborated multiple<br />
times with the Filmhuis Den Haag to<br />
organize retrospectives on, for example, the<br />
lovely actress Romy Schneider. When the<br />
opportunity arose, it was a great pleasure<br />
to become the director of the Filmhuis Den<br />
Haag, a beautiful movie theater right in the<br />
center of the international city of peace and<br />
justice. What more do you need?<br />
The Filmhuis Den Haag has a wide<br />
variety of programming, both films<br />
and other events. When it comes to<br />
programming, how has the Filmhuis<br />
kept things fresh and responsive to<br />
the community’s needs as they have<br />
evolved over the decades?<br />
The Hague houses over 50 nationalities.<br />
That gives us the chance to experiment<br />
with all kinds of film programs for a<br />
variety of communities. We have decided<br />
not only to recognize film as an art form<br />
or a form of entertainment, but also as a<br />
vehicle to help establish a more cohesive<br />
and harmonious society. That gave us, and<br />
still [gives us], a wide range of possibilities<br />
to put topics on the agenda that enhance<br />
mutual understanding. Film appears to<br />
be an effective antidote for polarization.<br />
Yes, I am definitely an idealist.<br />
We continuously try to stay relevant<br />
in a fast-changing society. To help us<br />
structure our programming we have<br />
carved it into three clusters: Your World,<br />
Your Talent, and Your City. Varying from<br />
regular programming with premieres<br />
and classic movies to film education and<br />
talent development. And—last but not<br />
least—programs addressing topics that<br />
are important for a multicultural city that<br />
is the site of national government and in<br />
which we can also present topics relevant<br />
to specific communities.<br />
Sometimes we literally hand over the<br />
key to a theater to a representative of a<br />
group with the request to develop a film<br />
program that is relevant to their peers.<br />
This involves close collaboration with<br />
many organizations, parties, and people.<br />
Lots of work, but also lots of fun and<br />
very satisfying.<br />
Can you share a memory of the<br />
first movie (or an early, formative<br />
movie) that you saw in a cinema?<br />
Disney’s 101 Dalmatians. After watching<br />
that movie, all I wanted was a Dalmatian<br />
puppy. Still trying to get one. Later,<br />
although I was still a little young, my<br />
older brothers took me to Jesus Christ<br />
Superstar. I immediately had a crush<br />
on Jesus, or at least the actor Ted Neely.<br />
Many movies later, cinema is still able<br />
to instantaneously alter my goals and<br />
emotions. After watching Wuthering<br />
Heights by Andrea Arnold, I immediately<br />
investigated how to move to North<br />
Yorkshire. Watched Ken Loach’s Sorry We<br />
Missed You? and from then on, all delivery<br />
people could use my bathroom.<br />
I’m not unique in responding to films<br />
this way. Every day I see people leaving<br />
the theaters in a different state of mind<br />
than they entered 90 minutes before.<br />
That is the magic of movies.<br />
Yuval Noah Harari, author of [Sapiens:<br />
A Brief History of Humankind] and<br />
Homo Deus, only realized that he was<br />
homosexual after seeing the 1996 movie<br />
Lilies by John Greyson when he was 21<br />
years old. In all his previous years, and<br />
despite his liberal upbringing, that<br />
thought had never crossed his mind.<br />
How would you assess the Dutch<br />
exhibition industry’s recovery from<br />
the pandemic? How does it compare to<br />
nearby countries?<br />
After a huge decline in 2020, the exhibition<br />
industry in the Netherlands has suffered<br />
even more in 2021. Cinemas and movie<br />
theaters were required to be closed even<br />
longer last year. In the 28 weeks in which<br />
the theaters were open, better results were<br />
achieved than in 2020, but compared to<br />
2019 (a normal cinema year) there was still<br />
a 31 percent decline in visitors in those<br />
months. The successive and accumulated<br />
restrictions, such as the limitation in the<br />
number of visitors, only access with proof<br />
of vaccination and/or testing, the 1.5-meter<br />
distance rule, and restricted opening<br />
48 <strong>CineEurope</strong> <strong>2022</strong>
times, resulted in a one-sixth maximum<br />
occupancy capacity, and consequently the<br />
decrease in visitors was 73 percent. The<br />
restrictions in the Netherlands were the<br />
most severe of all of Europe.<br />
This year so far, attendance rates in<br />
the Filmhuis have improved but are still<br />
less than 50 percent of pre-pandemic<br />
levels. People have to rediscover their way<br />
to the movie theaters, and that requires<br />
extra effort. I’m confident that we will get<br />
back to our previous numbers/visitors<br />
in time. Meanwhile, and as a sign of the<br />
times, we have developed remote options<br />
(i.e., in your own favorite chair) to enjoy<br />
films in our online Filmhuis and visit our<br />
exhibition “The Sound of Cinema.”<br />
A big theme over the last few years has<br />
been local films stepping in and filling<br />
content gaps left by major Hollywood<br />
studios. Was this the case in the<br />
Netherlands? What local films did well?<br />
In the Netherlands films are usually shown<br />
in their original language with subtitles.<br />
This means that films from all over the<br />
world and in any language can relatively<br />
easily find their way to a screen in a Dutch<br />
theater. Access to such a large source of<br />
movies provided us with sufficient new<br />
content during the pandemic.<br />
In 2020, at the beginning of the<br />
pandemic, thee market share of Dutch film<br />
productions doubled. This was partially<br />
caused by the significant reduction of<br />
blockbuster movies from the U.S.<br />
The most successful Dutch films in<br />
2020 and 2021 were Slag om de Schelde<br />
(The Forgotten Battle; we still make<br />
WWII movies here) and De Beentjes van<br />
Hildegard (The Little Legs of Hildegard).<br />
In fact, De Beentjes van Hildegard was<br />
in such a thick local dialect that it was<br />
subtitled to allow people in the next city<br />
to enjoy the movie. An added benefit<br />
of subtitling is that hearing-impaired<br />
people can always enjoy movies in the<br />
Netherlands!<br />
“We have decided not only to<br />
recognize film as an art form<br />
or a form of entertainment,<br />
but also as a vehicle to help<br />
establish a more cohesive<br />
and harmonious society.”<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
49
N°1<br />
European movie<br />
theater chain.<br />
Crédit photo & création graphique : Vincent Bousserez<br />
N°1 among EU-based movie theater chains<br />
listed in the <strong>Boxoffice</strong> <strong>Pro</strong> Giants of Exhibition Europe.
PRESENTED IN ASSOCIATION WITH UNIC<br />
GIANTS<br />
OF EXHIBITION: EUROPE<br />
European cinemas were among the first outside<br />
Asia to be impacted by the Covid-19 crisis in 2020.<br />
Regional closures in northern Italy in February 2020<br />
forecast a difficult period for European movie theaters,<br />
plunging the industry into an existential crisis. Now,<br />
more than two years later, cinemas have shown signs<br />
of recovery—some markets more than others—as<br />
audiences begin to return to their local cinemas.<br />
In this inaugural European edition of our popular<br />
Giants of Exhibition ranking, boxoffice pro has<br />
partnered with UNIC to recognize and celebrate the<br />
resiliency of the European exhibition sector.<br />
As a statement of our solidarity with Ukrainian<br />
exhibitors, as well as with the Ukrainian people, UNIC<br />
and The <strong>Boxoffice</strong> Company have jointly agreed not to<br />
include the names and screen counts of the Russian<br />
companies that made it into the top 50. We cannot<br />
stand by and remain silent about the unprovoked<br />
attack by Russian forces on a sovereign nation, yet<br />
we also note with huge respect the statements and<br />
positions taken by some Russian colleagues in<br />
opposition to the war.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
51
<strong>CineEurope</strong> GIANTS OF EXHIBITION: EUROPE<br />
1<br />
ODEON CINEMAS GROUP<br />
United Kingdom<br />
Corporate Parent: AMC Theatres (U.S.)<br />
Screens: 2,493<br />
Locations: 286<br />
European Brands: Cinesa, Filmstaden,<br />
Finnkino, ODEON, UCI<br />
European Markets: Finland, Germany, Italy,<br />
Norway, Portugal, Spain, Sweden, U.K. &<br />
Ireland<br />
Europe’s largest cinema operator is part<br />
of the world’s biggest movie theater<br />
chain. Since its acquisition by AMC<br />
Theatres in 2016, Odeon Cinemas Group<br />
has grown across the European region<br />
through a variety of brands: Cinesa in<br />
Spain; ODEON in the U.K. & Ireland and<br />
Norway; Filmstaden in Sweden; Finnkino<br />
in Finland; and UCI in Germany, Italy, and<br />
Portugal. Their cinemas built a strong<br />
reputation with audiences and employees<br />
alike, welcoming over 100 million guests<br />
annually and employing nearly 10,000<br />
people in the European market in the<br />
years leading up to the pandemic. Today,<br />
Odeon Cinemas Group represents nearly a<br />
quarter of AMC’s total global screen count.<br />
A regional leader in premium largeformat<br />
screens, Odeon Cinemas Group<br />
boasts 35 of AMC Theatres’ 186 Imax<br />
sites around the world. The chain has<br />
also been expanding its footprint of<br />
Dolby Cinema auditoriums, which it<br />
first introduced at its flagship Leicester<br />
Square location in London in December<br />
2018. The group’s proprietary premium<br />
auditorium brands also include its<br />
Luxe and iSense concepts, further<br />
driving enhanced cinema experiences<br />
across Europe. Recliner seating plays a<br />
prominent role in this strategy, available<br />
at 89 sites and 572 ODEON auditoriums,<br />
representing around 20 percent of AMC’s<br />
overseas circuit.<br />
On the food and beverage side,<br />
Odeon Cinemas Group has already<br />
begun introducing the dine-in theater<br />
concept at three European locations—a<br />
pioneering decision in a region where the<br />
idea remains largely new. Alcohol service<br />
is better established in Europe, with 243<br />
locations offering adult beverages across<br />
the region.<br />
Today, Odeon Cinemas<br />
Group represents nearly a<br />
quarter of AMC’s total global<br />
screen count.<br />
52 <strong>CineEurope</strong> <strong>2022</strong>
2<br />
CINEWORLD<br />
United Kingdom<br />
Screens: 2,142<br />
Locations: 230<br />
European Brands: Cinema City, Cineworld,<br />
Picturehouse<br />
European Markets: Bulgaria, Czech<br />
Republic, Hungary, Poland, Romania,<br />
Slovakia, U.K. & Ireland<br />
Cineworld nearly doubled its global<br />
admissions in 2021 after having to shutter<br />
its locations shortly after reopening in the<br />
second half of 2020. That recovery didn’t<br />
get started until Q2 of 2021, when it first<br />
began reopening its circuits in Bulgaria<br />
and the U.K. and Ireland during the month<br />
of April. The reopening continued in May,<br />
with Poland, Romania, and Slovakia, and<br />
concluded in early June with the Czech<br />
Republic and Hungary. Cineworld’s<br />
European presence represents nearly a<br />
quarter of its global circuit, which also<br />
includes important footprints in the United<br />
States (Regal) and Israel (Yes Planet).<br />
2021 saw two new cinemas open in<br />
the United Kingdom and an additional<br />
location in Romania. The circuit<br />
refurbished one site in the U.K. last<br />
year while closing one cinema each<br />
in the U.K. and Poland respectively.<br />
Cineworld attributes those closures to<br />
underperforming locations and plans to<br />
make up ground with additional strategic<br />
expansions across Europe in <strong>2022</strong>.<br />
The company experienced a 59 percent<br />
increase in admissions and a 111 percent<br />
improvement in box office revenue in<br />
the United Kingdom and Ireland, where<br />
it operates as the market leader under<br />
the Cineworld and Picutrehouse brands.<br />
Its other European circuits (along with<br />
Israel) experienced a 71 percent bounce<br />
back in 2021.<br />
Cineworld counts on over 130 Imax<br />
screens, nearly 100 4DX auditoriums,<br />
and more than 70 ScreenX panoramic<br />
sites across its global circuit. It is the<br />
exclusive provider of 4DX seating in the<br />
United Kingdom. Increasing premium<br />
locations and expanding laser projection<br />
are among the circuit’s principal tech<br />
priorities for this year.<br />
Cineworld nearly doubled its<br />
global admissions in 2021 after<br />
having to shutter its locations<br />
shortly after reopening in the<br />
second half of 2020.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
53
<strong>CineEurope</strong> GIANTS OF EXHIBITION: EUROPE<br />
3<br />
VUE INTERNATIONAL<br />
United Kingdom<br />
Screens: 1,972<br />
Locations: 227<br />
European Brands: CinemaxX, MultiKino,<br />
The Space Cinema, Vue<br />
European Markets: Denmark, Germany,<br />
Italy, Lithuania, Netherlands, Poland, U.K.<br />
& Ireland<br />
The largest privately held cinema chain in<br />
Europe, Vue International has expanded<br />
its reach from its roots in the United<br />
Kingdom to several key markets across the<br />
region. Vue is also the top European chain<br />
without a presence in the North American<br />
market, Taiwan being its only territory<br />
outside the European region.<br />
The recovery journey has been<br />
quicker in some markets than others<br />
for Vue, which has a leading presence in<br />
Italy—the slowest of its key markets to<br />
get back on track during the pandemic.<br />
Seventy-five percent of Vue’s European<br />
cinemas had reopened by May 2021, with<br />
the Netherlands and Germany being<br />
among the last two markets to reopen in<br />
June and July respectively.<br />
The circuit has focused on raising<br />
the standard of its auditoriums to better<br />
compete in the post-pandemic landscape.<br />
It opened two new sites fully equipped<br />
with recliner seating in the first half of<br />
2021, in the Netherlands and Scotland,<br />
while installing recliners in additional<br />
locations across Germany. More than 14<br />
percent of Vue’s European circuit now<br />
counts on premium seating, as the chain<br />
continues to upgrade its fleet of theaters.<br />
Vue has been busy bringing<br />
innovative programming to its theaters<br />
in <strong>2022</strong>. In May, the circuit launched a<br />
film series with the British Film Institute<br />
to bring more British, independent, and<br />
international titles to its U.K. theaters.<br />
Developing unique programming<br />
opportunities at a local level, the chain<br />
also held live screenings of the Europa<br />
League football final—where Glasgow<br />
Rangers competed in its first continental<br />
final since 2008—at its Scottish locations<br />
on May 18.<br />
The circuit has focused<br />
on raising the standard of<br />
its auditoriums to better<br />
compete in the postpandemic<br />
landscape.<br />
54 <strong>CineEurope</strong> <strong>2022</strong>
4<br />
LES CINÉMAS PATHÉ<br />
GAUMONT<br />
France<br />
Screens: 1,305<br />
Locations: 129<br />
European Brands: Pathé<br />
European Markets: Belgium, France,<br />
Netherlands, Switzerland<br />
France’s leading circuit and a reference<br />
brand of theatrical exhibition history, Les<br />
Cinémas Pathé Gaumont is the largest<br />
European circuit based outside the United<br />
Kingdom. The chain operates more<br />
than 1,000 screens in markets that also<br />
include Belgium, the Netherlands, and<br />
Switzerland.<br />
Pathé has been one of the leading<br />
European cinema brands to introduce<br />
premium large-format (PLF) auditoriums<br />
to the region. In 2018, the company signed<br />
a deal with Imax to bring a total of 20<br />
Imax with Laser auditoriums to its fleet<br />
of cinemas, including nine new sites and<br />
11 upgrades of existing Imax auditoriums.<br />
At the time of signing, the deal made<br />
Pathé one of Imax’s biggest partners in<br />
Europe, with a total commitment of 30<br />
auditoriums in the region.<br />
The chain has also been an active<br />
partner of CJ4DPlex, South Korea’s<br />
leading PLF provider, introducing both<br />
immersive seating technology 4DX and<br />
the panoramic screen format ScreenX<br />
across its markets. In 2017, Pathé agreed<br />
to increase its 4DX fleet in Europe to 50<br />
locations. In 2018, it opened the first 4DX<br />
with ScreenX auditorium in Europe at<br />
its state-of-the-art Pathé Beaugrenelle<br />
location in Paris. The circuit is also one<br />
of the principal providers of the Dolby<br />
Cinema PLF format in the region.<br />
Pathé has been undeterred by the<br />
disruption of the pandemic and continues<br />
to open new locations across its existing<br />
markets. The most recent addition to its<br />
circuit opened in May in Dijon, France.<br />
Pathé has been undeterred<br />
by the disruption of the<br />
pandemic and continues to<br />
open new locations across its<br />
existing markets.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
55
<strong>CineEurope</strong> GIANTS OF EXHIBITION: EUROPE<br />
THE TOP 50 CINEMA<br />
CIRCUITS IN EUROPE<br />
5<br />
10<br />
15<br />
21<br />
CINEMAXIMUM<br />
Turkey<br />
Screens: 848<br />
Locations: 97<br />
Corporate Parent: CJ CGV<br />
(South Korea)<br />
European Brands:<br />
Cinemaximum<br />
CINEPLEX<br />
Germany<br />
Screens: 562<br />
Locations: 92<br />
European Brands: Cineplex<br />
11<br />
HELIOS<br />
Poland<br />
Screens: 291<br />
Locations: 52<br />
European Brands: Helios<br />
16<br />
SVENSKA BIO<br />
Sweden<br />
Screens: 222<br />
Locations: 53<br />
European Brands: Svenska Bio<br />
22<br />
6<br />
CGR CINÉMAS<br />
France<br />
Screens: 705<br />
Locations: 74<br />
European Brands: CGR Cinémas<br />
7<br />
RUSSIAN CINEMA CHAIN<br />
Russia<br />
8<br />
KINEPOLIS<br />
Belgium<br />
Screens: 608<br />
Locations: 58<br />
European Brands: Kinepolis<br />
European Markets: Belgium,<br />
France, Luxembourg,<br />
Netherlands, Poland, Spain,<br />
Switzerland<br />
9<br />
UGC<br />
France<br />
Screens: 586<br />
Locations: 57<br />
European Brands: UGC<br />
European Markets: Belgium,<br />
France<br />
YELMO CINES<br />
Spain<br />
Screens: 533<br />
Locations: 53<br />
Corporate Parent: Cinépolis<br />
(Mexico)<br />
European Brands: Yelmo Cines<br />
12<br />
RUSSIAN CINEMA CHAIN<br />
Russia<br />
13<br />
CINEPLEXX<br />
Austria<br />
Screens: 446<br />
Locations: 68<br />
European Brands: Cineplexx<br />
European Markets: Albania,<br />
Austria, Bosnia, Croatia,<br />
Greece, Italy, Kosovo, North<br />
Macedonia, Montenegro,<br />
Romania, Serbia, Slovenia<br />
14<br />
CINESTAR<br />
Germany<br />
Screens: 376<br />
Locations: 48<br />
European Brands: CineStar<br />
RUSSIAN CINEMA CHAIN<br />
Russia<br />
17<br />
NORDISK FILM CINEMAS<br />
Sweden<br />
Screens: 258<br />
Locations: 47<br />
European Brands: Nordisk Film<br />
Cinemas<br />
European Markets: Denmark,<br />
Norway, Sweden<br />
18<br />
OMNIPLEX<br />
Ireland<br />
Screens: 255<br />
Locations: 34<br />
European Brands: Omniplex<br />
18<br />
RUSSIAN CINEMA CHAIN<br />
Russia<br />
20<br />
NATIONAL AMUSEMENTS<br />
United Kingdom<br />
Screens: 241<br />
Locations: 18<br />
Corporate Parent: National<br />
Amusements (United States)<br />
European Brands: Showcase<br />
Cinemas<br />
MK2<br />
France<br />
Screens: 211<br />
Locations: 23<br />
European Brands: Mk2, CineSur<br />
European Markets: France, Spain<br />
23<br />
MÉGARAMA<br />
France<br />
Screens: 209<br />
Locations: 27<br />
European Brands: Mégarama<br />
European Markets: France, Spain<br />
24<br />
CINEMAS NOS<br />
Portugal<br />
Screens: 208<br />
Locations: 29<br />
European Brands: Cinemas NOS<br />
25<br />
OCINE<br />
Spain<br />
Screens: 204<br />
Locations: 22<br />
European Brands: Ocine<br />
56 <strong>CineEurope</strong> <strong>2022</strong>
26<br />
33<br />
39<br />
45<br />
MULTIPLEX CINEMAS<br />
Ukraine<br />
Screens: 181<br />
Locations: 30<br />
European Brands: Multiplex<br />
Cinemas<br />
EMPIRE CINEMAS<br />
United Kingdom<br />
Screens: 137<br />
Locations: 15<br />
European Brands: Empire<br />
Cinemas<br />
CINEMARINE<br />
Turkey<br />
Screens: 110<br />
Locations: 15<br />
European Brands: Cinemarine<br />
CINES ACEC<br />
Spain<br />
Screens: 90<br />
Locations: 10<br />
European Brands: Cines ACEC<br />
27<br />
CINEMAPINK<br />
Turkey<br />
Screens: 173<br />
Locations: 24<br />
European Brands: CinemaPink<br />
33<br />
ODEON MULTICINES<br />
Spain<br />
Screens: 137<br />
Locations: 14<br />
European Brands: Odeon<br />
Multicines<br />
40<br />
FILMPALAST<br />
Germany<br />
Screens: 102<br />
Locations: 15<br />
European Brands: Filmpalast<br />
46<br />
GIOMETTI CINEMA<br />
Italy<br />
Screens: 87<br />
Locations: 12<br />
European Brands: Giometti<br />
Cinema<br />
28<br />
RUSSIAN CINEMA CHAIN<br />
Russia<br />
29<br />
BLITZ CINESTAR<br />
Serbia<br />
Screens: 161<br />
Locations: 26<br />
European Brands: Blitz CineStar<br />
European Markets: Bosnia,<br />
Croatia, Serbia<br />
35<br />
RUSSIAN CINEMA CHAIN<br />
Russia<br />
36<br />
CINEVILLE<br />
France<br />
Screens: 122<br />
Locations: 16<br />
European Brands: Cineville<br />
41<br />
PRESTIGE<br />
Turkey<br />
Screens: 101<br />
Locations: 12<br />
European Brands: Prestige<br />
42<br />
CINESTAR<br />
Czech Republic<br />
Screens: 98<br />
Locations: 13<br />
European Brands: CineStar<br />
47<br />
LIGHT CINEMAS<br />
United Kingdom<br />
Screens: 86<br />
Locations: 11<br />
European Brands: Light Cinemas<br />
48<br />
ARTESIETE<br />
Spain<br />
Screens: 85<br />
Locations: 12<br />
European Brands: Artesiete<br />
30<br />
RUSSIAN CINEMA CHAIN<br />
Russia<br />
31<br />
KINOPOLIS<br />
Germany<br />
Screens: 143<br />
Locations: 16<br />
European Brands: Kinopolis<br />
32<br />
IMC CINEMAS<br />
Ireland<br />
Screens: 140<br />
Locations: 20<br />
European Brands: IMC Cinemas<br />
37<br />
EVERYMAN CINEMAS<br />
United Kingdom<br />
Screens: 119<br />
Locations: 36<br />
European Brands: Everyman<br />
Cinemas<br />
38<br />
UNION CINE CIUDAD<br />
Spain<br />
Screens: 118<br />
Locations: 13<br />
European Brands: Union Cine<br />
Ciudad<br />
43<br />
AVSAR SINEMA<br />
Turkey<br />
Screens: 96<br />
Locations: 10<br />
European Brands: Avsar Sinema<br />
44<br />
CINEMAX<br />
Slovakia<br />
Screens: 91<br />
Locations: 16<br />
European Brands: Cinemax<br />
European Markets: Czech<br />
Republic, Romania, Slovakia<br />
48<br />
CINEPLACE<br />
Portugal<br />
Screens: 85<br />
Locations: 14<br />
European Brands: Cineplace<br />
48<br />
GRAND ÉCRAN<br />
France<br />
Screens: 85<br />
Locations: 11<br />
European Brands: Grand Écran<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
57
<strong>CineEurope</strong> GIANTS OF EXHIBITION: EUROPE<br />
GIANTS OF<br />
EXHIBITION:<br />
FRANCE<br />
2021 was a year marked by obstacles, doubt, and,<br />
ultimately, hope for French exhibitors. Although<br />
cinema admissions failed to reach the 100 million mark<br />
for the second consecutive year, the Covid-19 crisis did<br />
not prevent the sector from exploring further growth<br />
when it came to new builds. Around 30 new cinemas<br />
opened in France in 2021, a figure similar to the number<br />
that opened in 2019. As the French cinema industry<br />
continues to reset and restructure, <strong>Boxoffice</strong> <strong>Pro</strong> and<br />
<strong>Boxoffice</strong> <strong>Pro</strong> France bring you the top 10 circuits in<br />
the French market ranked by screen count.<br />
1<br />
LES CINEMAS PATHÉ<br />
GAUMONT<br />
Screens: 891<br />
Locations: 82<br />
Pathé Gaumont is the undisputed leader<br />
of the French market in both screen count<br />
and attendance. The circuit brought in<br />
21.7 million admissions in 2021 for 22.6<br />
percent market share in the country.<br />
The admissions mark is a 48 percent<br />
improvement over its 2020 figures but<br />
represents a 57 percent drop compared<br />
to 2019. Pathé sold a couple of its French<br />
locations in 2021 to competing circuits but<br />
has since balanced out its location count<br />
in the country with new sites opening<br />
in Dijon and Brest. One of the leading<br />
premium large-format circuits in Europe,<br />
Pathé offers Imax, 4DX, ScreenX, and<br />
Dolby Cinema auditoriums.<br />
The circuit brought in 21.7<br />
million admissions in 2021<br />
for 22.6 percent market<br />
share in the country.<br />
58 <strong>CineEurope</strong> <strong>2022</strong>
2021 was a year marked<br />
by obstacles, doubt, and,<br />
ultimately, hope for French<br />
exhibitors.<br />
2<br />
CGR CINÉMAS<br />
3<br />
UGC<br />
4<br />
MÉGARAMA<br />
Screens: 705<br />
Locations: 74<br />
Screens: 512<br />
Locations: 50<br />
Screens: 194<br />
Locations: 25<br />
Second in both screen count and<br />
admissions, CGR Cinémas is known for<br />
its extensive presence outside France’s<br />
urban centers. The circuit brought in 11.5<br />
million admissions over 2021, a 68 percent<br />
improvement over 2020’s attendance<br />
figures, representing 11.9 percent of<br />
the country’s market share. CGR was<br />
busy during the pandemic, acquiring a<br />
10-screen site in Cholet from Cinémovida<br />
and opening a new 10-screen site in<br />
Nanterre. The circuit added an eightscreen<br />
complex in La Ciotat in November<br />
2021. Today, CGR is focused on upgrading<br />
its existing sites and adding more of its inhouse<br />
PLF concept, ICE Theaters, across<br />
its own circuit in France and other chains<br />
overseas.<br />
France’s third-largest cinema chain by<br />
screen count and admissions officially goes<br />
by Union Générale Cinématographique,<br />
but the industry and public alike know<br />
them better by their initials, UGC. The<br />
chain registered 11.2 million admissions in<br />
2021, a 37 percent improvement over 2020.<br />
The group experienced a notable expansion<br />
in France in 2021, adding 33 screens across<br />
four new locations to push its national<br />
screen count over the 500-auditorium<br />
mark. Recent projects for UGC include new<br />
sites in Issy-les-Moulineaux, the expansion<br />
of an existing location in Porte Maillot, and<br />
the renovation of its Majestic Cinema in<br />
Meaux. One of Europe’s top 10 circuits by<br />
screen count, UGC also operates cinemas<br />
in Belgium.<br />
In fourth place with just under 200<br />
screens is Mégarama. The circuit’s 25<br />
locations cover a large portion of the<br />
country, and its brand has a presence in<br />
foreign markets like Spain and Morocco.<br />
Mégarama opened two new locations<br />
in 2021, a 10-screen site in Denain and a<br />
seven-screen multiplex in Nice. The chain<br />
registered nearly 3 million admissions in<br />
2021, representing a 3.1 percent market<br />
share as the number five chain in the<br />
market based on annual admissions. <strong>2022</strong><br />
projects include a new multiplex near<br />
Annecy scheduled to open around Christmas<br />
and the development of new builds in<br />
Givors, Boulogne-sur-Mer, and expansion<br />
prospects in Chambly and Arras.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
59
<strong>CineEurope</strong> GIANTS OF EXHIBITION: EUROPE<br />
Although cinema admissions failed<br />
to reach the 100 million mark for<br />
the second consecutive year, the<br />
Covid-19 crisis did not prevent the<br />
sector from exploring further growth<br />
when it came to new builds.<br />
5<br />
KINEPOLIS<br />
6<br />
CINÉVILLE<br />
7<br />
GRAND ÉCRAN<br />
Screens: 156<br />
Locations: 14<br />
Screens: 122<br />
Locations: 16<br />
Screens: 85<br />
Locations: 11<br />
The highest-ranking foreign-owned<br />
circuit in France, Belgium’s Kinepolis<br />
operates 156 screens across 14 locations<br />
in the market. The chain overperformed<br />
in admissions relative to its number of<br />
screens, selling 3.2 million tickets in 2021.<br />
That figure is an increase of 50 percent<br />
over 2020’s admissions, but still 56 percent<br />
below its 2019 standards. A new six-screen<br />
location in Metz, inaugurated in May 2021,<br />
will be complemented by a new eightscreen<br />
multiplex in the city scheduled to<br />
open later this year. Kinepolis’s French<br />
cinemas brought in 14.5 percent of the<br />
group’s global revenue in 2021, the<br />
company’s third-highest-earning market<br />
behind Belgium and Canada.<br />
With over 100 locations, Cinéville<br />
operates mostly in the northwest of<br />
France, the majority of its 16 locations<br />
concentrated in the region of Brittany.<br />
In 2021, the network registered nearly<br />
2.5 million admissions, up 44 percent<br />
compared to 2020. Cinéville opened<br />
several sites in 2019 and has since slowed<br />
its pace of expansion. In <strong>2022</strong>, the circuit<br />
plans to concentrate on the extension of<br />
two existing sites and the development of<br />
an additional five-screen location.<br />
Cinéville has taken a methodical<br />
approach to its new sites and renovations,<br />
with an emphasis on upgrading the<br />
standards of all its auditoriums over the<br />
installation of premium screens.<br />
Grand Écran will inch closer to reaching<br />
the 100-screen benchmark in France in<br />
2023. The circuit received approval for the<br />
opening of a new six-screen location near<br />
Nantes in October 2021, with construction<br />
expected to begin this year.<br />
Like several other circuits on this list,<br />
Grand Écran increased its footprint across<br />
France with several new projects in 2019.<br />
Since their reopening from the pandemic,<br />
the circuit has focused on reconnecting<br />
with their audiences while searching for<br />
strategic opportunities within the market.<br />
60 <strong>CineEurope</strong> <strong>2022</strong>
8<br />
MK2<br />
9<br />
CINÉWEST<br />
10<br />
NOÉ CINEMAS<br />
Screens: 83<br />
Locations: 12<br />
Screens: 66<br />
Locations: 13<br />
Screens: 63<br />
Locations: 18<br />
France’s leading specialty chain is<br />
instantly recognizable for its eye-catching<br />
façades in major urban centers. Mk2<br />
continued innovating throughout the<br />
pandemic, opening its first cinemathemed<br />
hotel next to its mk2 Nation<br />
location in Paris. Hotel Paradiso features<br />
35 guest rooms that double as guests’<br />
private auditoriums. Guests can upgrade<br />
to two suites offering first-run films from<br />
the programming selection available at<br />
the mk2 cinema located next to the hotel.<br />
Mk2 is also notable in the market by<br />
being one of France’s leading cinema<br />
brands to have expressed interest in<br />
working with streamers in the future.<br />
The fastest-growing cinema chain in<br />
the country, CinéWest went from being<br />
ranked 18th among French cinemas<br />
in terms of admissions in 2019 to the<br />
number 8 spot in 2021. A number of highprofile<br />
acquisitions during the pandemic,<br />
including a notable location from Pathé<br />
Gaumont, makes CinéWest one of the<br />
most compelling circuits emerging from<br />
the pandemic in France.<br />
Founded by Richard Patry, who also<br />
serves as president of France’s exhibition<br />
trade group, the FNCF, Noé Cinemas<br />
recorded 880,000 admissions in 2021. The<br />
circuit opened two cinemas last year, a<br />
six-screen site in Normandy and a threescreen<br />
location on the Côte d’Azur. The<br />
chain is spending <strong>2022</strong> continuing the<br />
renovation of its cinemas in Rouen and<br />
Elbeuf (Normandy) and is carrying out a<br />
four-screen cinema project in Vernon (also<br />
Normandy) with a group of independent<br />
cinema operators in the market.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
61
<strong>CineEurope</strong> GIANTS OF EXHIBITION: EUROPE<br />
GIANTS OF<br />
EXHIBITION:<br />
U.K. & IRELAND<br />
The U.K. market—including cinemas in the U.K. and the<br />
Republic of Ireland—was one of the European markets<br />
hardest hit by the Covid-19 pandemic, with an over<br />
76 percent drop in box office and a 75 percent drop in<br />
admissions in 2020 compared to the previous year. 2021<br />
saw the cinema sector recovering after several rounds<br />
of closures, with an 85 percent increase in box office<br />
revenue compared to 2020, despite mandated closures<br />
and capacity restrictions through the first quarter of 2021.<br />
The market was boosted by two films in particular: No<br />
Time to Die and Spider-Man: No Way Home, the first- and<br />
second-highest grossing films of 2021 in the U.K. market.<br />
1<br />
CINEWORLD<br />
Screens: UK: 1082 | Ireland: 17 |<br />
Picturehouse UK: 93<br />
Locations: UK: 101 | Ireland: 1 |<br />
Picturehouse UK: 26<br />
The corporate parent of the United States’<br />
Regal cinema chain—and the world’s<br />
second-biggest exhibitor—Cineworld<br />
operates in the U.K. through its Cineworld<br />
and Picturehouse labels, the latter<br />
being a cinema, distribution, and home<br />
entertainment outfit that boasts 26<br />
theaters across the U.K. After a rocky<br />
2020 for the cinema industry, 2021 saw<br />
Cineworld’s revenue in the U.K. and<br />
Ireland more than double compared to<br />
the prior year, up from $153.9 million to<br />
$348.1 million. The first two decades of<br />
the 21st century were marked by growth<br />
for Cineworld, as they acquired UGC’s<br />
U.K. operations in 2004, Picturehouse<br />
in 2012, and Regal Entertainment Group<br />
in 2018, with a planned pre-pandemic<br />
acquisition of Canada’s Cineplex chain off<br />
the table and currently the subject of legal<br />
proceedings.<br />
After a rocky 2020 for the<br />
cinema industry, 2021 saw<br />
Cineworld’s revenue in the U.K.<br />
and Ireland more than double<br />
compared to the prior year.<br />
62 <strong>CineEurope</strong> <strong>2022</strong>
The U.K. market—including<br />
cinemas in the U.K. and the<br />
Republic of Ireland—was one<br />
of the European markets<br />
hardest hit by the Covid-19<br />
pandemic.<br />
2<br />
ODEON<br />
3<br />
VUE INTERNATIONAL<br />
4<br />
OMNIPLEX<br />
Screens: UK: 882 | Ireland: 77<br />
Locations: UK: 111 | Ireland: 11<br />
Screens: UK: 837 | Ireland: 27<br />
Locations: UK: 88 | Ireland: 3<br />
Screens: UK: 124 | Ireland: 131<br />
Locations: UK: 15 | Ireland: 19<br />
Acquired by U.S.-based AMC Theatres<br />
in 2016 (along with the UCI Cinemas<br />
chain), ODEON Cinemas is part of the<br />
world’s largest cinema chain–a milestone<br />
it reached with the completion of said<br />
acquisition of ODEON & UCI Cinemas<br />
from private equity firm Terra Firma for<br />
approximately $1.2 billion. The acquisition<br />
by AMC led to a raft of upgrades to bring<br />
the U.K. cinemas in line with AMC’s<br />
corporate identity, including powered<br />
recliners and expanded food and beverage<br />
offerings. In 2018, the ODEON flagship<br />
ODEON Luxe Leicester Square cinema,<br />
located in London, gave the U.K. its first<br />
Dolby Cinema auditorium; in the years<br />
since, it’s added four additional Dolby<br />
Cinema locations across the country.<br />
The largest privately owned cinema chain<br />
in Europe, the circuit now known as Vue<br />
International (then SBC International<br />
Cinemas) was founded in 1999, increasing<br />
its U.K. market share in part with<br />
acquisitions of Warner Village Cinemas<br />
U.K. (2003), Apollo Cinemas (2012), and<br />
Ireland’s Showtime Cinemas (2018). The<br />
chain has invested heavily in non-film<br />
programming, including sports, cultural<br />
offerings such as theater and ballet, and<br />
gaming—with the chain introducing the<br />
U.K.’s first e-sports cinema in 2015.<br />
Based in Dublin, Omniplex is Ireland’s<br />
biggest cinema chain, with locations<br />
split between Northern Ireland and the<br />
Republic of Ireland. Several months after<br />
the commencement of a phased reopening<br />
in July 2020, the Omniplex opened its<br />
first D’LUXX cinema in Northern Ireland’s<br />
Bangor, County Down. Omniplex’s inhouse<br />
luxury brand, D’LUXX combines<br />
a 1920s visual aesthetic with premium<br />
amenities, including electric recliners,<br />
Dolby digital sound, and laser projection.<br />
The chain also offers its proprietary PLF<br />
brand, OmniplexMAXX, boasting Dolby<br />
Atmos sound and a screen curved by 5<br />
percent.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
63
<strong>CineEurope</strong> GIANTS OF EXHIBITION: EUROPE<br />
2021 saw the cinema sector<br />
recovering after several rounds of<br />
closures, with an 85 percent increase<br />
in box office revenue compared to<br />
2020, despite mandated closures and<br />
capacity restrictions through the first<br />
quarter of 2021.<br />
5<br />
NATIONAL AMUSEMENTS<br />
6<br />
IMC CINEMAS<br />
7<br />
EMPIRE CINEMAS<br />
Screens: 241<br />
Locations: 18<br />
Screens: UK: 34 | Ireland: 106<br />
Locations: UK: 5 | Ireland: 15<br />
Screens: 137<br />
Locations: 15<br />
Operating in the U.K. (as in the U.S.) under<br />
the Showcase Cinemas and Showcase<br />
Cinemas de Lux brands, multinational<br />
chain National Amusements, which also<br />
has theaters in Brazil and Argentina,<br />
offers cinemagoers of the U.K. several<br />
premium experiences, including the<br />
Director’s Hall and Lounge concept—<br />
open only to those 18 and over after 8<br />
p.m.—XLR premium seating, and XPlus<br />
PLF auditoriums. 2020 saw Showcase, as<br />
well as its U.S. counterpart, introduce its<br />
own streaming service, labeled “Showcase<br />
at Home” in the U.K., giving customers<br />
the opportunity to rent mainstream and<br />
independent film, as well as event cinema<br />
content, from their homes.<br />
Founded in 1998, IMC Cinemas—or Irish<br />
Multiplex Cinemas—boasts 20 cinemas<br />
spread across most major cities and towns<br />
in Northern Ireland and the Republic<br />
of Ireland, including Dublin, where it<br />
operates the nearly 100-year-old Savoy<br />
Cinemas. Until 2013, IMC was part of the<br />
Ward Anderson chain of cinemas, owned<br />
by the Ward and Anderson families; the<br />
chain was split into IMC Cinemas and<br />
Omniplex.<br />
In mid-<strong>2022</strong>, IMC partnered with<br />
green energy provider Energia to power<br />
the chain’s screens and head office with<br />
renewable energy.<br />
Founded in 2005, Empire Cinemas came<br />
about as a result of ODEON & UCI Cinemas<br />
and UGC merging with Cineworld,<br />
necessitating (per the order of the Office<br />
of Fair Trading) that those chains divest<br />
certain of their theaters; Empire Cinema’s<br />
flagship and namesake, the Empire<br />
Leicester Square in London, was sold to<br />
Cineworld in 2016.<br />
Subsequent years saw the chain either<br />
open or renovate several new theaters,<br />
including the Sutton cinema in Surrey,<br />
which offers D-BOX motion seating and<br />
several premium auditoriums under the<br />
brand’s Impact label.<br />
64 <strong>CineEurope</strong> <strong>2022</strong>
8<br />
EVERYMAN CINEMAS<br />
9<br />
THE LIGHT CINEMAS<br />
10<br />
REEL CINEMAS<br />
Screens: 119<br />
Locations: 36<br />
Screens: 86<br />
Locations: 11<br />
Screens: 78<br />
Locations: 15<br />
Based in London, Everyman Cinemas was<br />
founded in 2000 by entrepreneur Daniel<br />
Broch. A luxury, community-focused<br />
cinema brand, it offers moviegoers<br />
expanded food and beverage options<br />
and emphasizes customer service.<br />
Approximately a third of its 36 locations<br />
are in the greater London area.<br />
Expansion plans are in the works at<br />
Everyman, with the chain saying they<br />
plan to open four new cinemas in <strong>2022</strong>. An<br />
additional two new locations are slatetd<br />
for 2023.<br />
Operating 11 theaters throughout England,<br />
independent cinema chain The Light was<br />
founded by former Cineworld executive<br />
Keith Pullinger and former Warner Village<br />
Cinemas executive John Sullivan. In<br />
partnership with The Big Picture Cinema<br />
Consultancy, The Light ventured into<br />
Saudi Arabia shortly after that country<br />
lifted its decades-long ban on cinemas,<br />
founding the cinema company Muvi.<br />
Back in the U.K., the chain has entered<br />
the entertainment center space, with two<br />
yet-to-open complexes—featuring cinema<br />
screens, bowling, arcade games, and<br />
more—in the works.<br />
Reel Cinemas was formed in 2001, when<br />
the Loughborough location of art house<br />
chain Curzon Cinemas was acquired<br />
as part of a property-development<br />
project. Subsequent years saw the chain<br />
acquire more theaters under the banner<br />
of Curzon Leisure Group, established<br />
to bring cinemas to town center–type<br />
environments. In 2005, Curzon Leisure<br />
Group was rebranded as Reel Cinemas Ltd.<br />
The chain is currently in expansion<br />
mode: 2021 saw it open a six-screen<br />
cinema in Blackburn, while an additional<br />
6 complexes are planned for 2023.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
65
Join Us!<br />
Where Hollywood<br />
Meets the Heartland<br />
Be a part of the Midwest’s largest convention<br />
for exhibitors, vendors & studios.<br />
September 27-29, <strong>2022</strong> | Grand Geneva Resort & Spa | Lake Geneva, WI<br />
Save the<br />
Date!<br />
Sept. 27-29<br />
Screenings | Seminars | Awards | Trade Show | Variety Charity Golf Outing<br />
Presented by<br />
<strong>2022</strong> Geneva Convention<br />
September 27-29, <strong>2022</strong> | Grand Geneva Resort & Spa | Lake Geneva, Wisconsin<br />
Register at GenevaConvention.com or call 262-532-0017<br />
Official Media Sponsor
Beyond Blockbusters 68 | Where the Crawdads Sing 72 | Ali & Ava 80 | Mr. Malcolm’s List 86<br />
ON SCREEN<br />
“I think it’s important that [diversity in casting] becomes a more<br />
mainstream approach to how we, as filmmakers, tell stories.”<br />
Mr. Malcolm’s List, p. 86<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
67
On Screen LONG RANGE FORECAST<br />
BOOKING<br />
BEYOND THE<br />
BLOCKBUSTER<br />
Six Intriguing Post-Summer, Non-Tentpole<br />
Films Previewed at CinemaCon<br />
BY SHAWN ROBBINS AND DANIEL LORIA<br />
Tentpoles might have gotten<br />
all the attention at the studio<br />
presentations at CinemaCon <strong>2022</strong>,<br />
but equally important to exhibitors<br />
was the range of titles that could<br />
appeal to audiences beyond the<br />
blockbusters. The following list<br />
features a half dozen of the most<br />
intriguing films we previewed in<br />
Las Vegas, a list compiled exclusively<br />
of non-tentpole titles set to open after<br />
the summer movie season.<br />
68 <strong>CineEurope</strong> <strong>2022</strong>
1<br />
STEPHEN<br />
KING AT THE<br />
BOX OFFICE<br />
THE WOMAN KING<br />
Sony<br />
September 16, <strong>2022</strong><br />
Numbers reflect<br />
cumulative<br />
domestic gross<br />
1.<br />
IT (2017)<br />
$328.8M<br />
CinemaCon is a great<br />
launchpad for titles that may<br />
have flown under the radar<br />
during production. Sony’s<br />
The Woman King showed<br />
how a successful studio<br />
presentation in Las Vegas can<br />
get the exhibition community<br />
buzzing. Viola Davis produces<br />
and stars in this historical<br />
epic set in the Kingdom of<br />
Dahomey, a powerful African<br />
state in the 18th and 19th<br />
centuries. Davis came onstage<br />
to preview early footage from<br />
the film, drawing an electric<br />
response from the audience<br />
in attendance. What we saw<br />
of her performance signals a<br />
potential awards run for the<br />
film later in the fall. There’s<br />
appeal to this title beyond<br />
its star, too; the action pieces<br />
suggest that the film could<br />
attract a wider mainstream<br />
audience.<br />
2<br />
SALEM’S LOT<br />
Warner Bros.<br />
September 9, <strong>2022</strong><br />
The latest adaptation of<br />
a classic Stephen King<br />
novel lands on what’s been<br />
a lucrative page on the<br />
calendar for Warner Bros. The<br />
studio’s horror films fared<br />
exceptionally well in early<br />
September in the years before<br />
the pandemic. Hits like It<br />
(2017, $327.4M domestic), The<br />
Nun (2018, $117.4M), and It<br />
Chapter Two (2019, $211.5M)<br />
all did well in their respective<br />
post-summer frames. Salem’s<br />
Lot producer James Wan and<br />
director Gary Dauberman<br />
introduced the film’s trailer<br />
at CinemaCon and got an<br />
encouraging reaction. As with<br />
the It films, also based on a<br />
King novel, this is the first<br />
adaptation of Salem’s Lot made<br />
for the big screen. Warner Bros.<br />
is betting the vampire flick will<br />
appeal beyond Stephen King<br />
fans, helping the studio further<br />
expand on its success with<br />
King’s novels.<br />
Warner Bros. is<br />
betting the vampire<br />
flick will appeal<br />
beyond Stephen King<br />
fans, helping the<br />
studio further expand<br />
on its success with<br />
King’s novels.<br />
2.<br />
It Chapter Two (2019)<br />
$211.6M<br />
3.<br />
The Green Mile (1999)<br />
$136.8M<br />
4.<br />
1408 (2007)<br />
$71.9M<br />
5.<br />
Misery (1990)<br />
$61.2M<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
69
On Screen LONG RANGE FORECAST<br />
3<br />
4<br />
ARE YOU THERE<br />
GOD? IT’S ME,<br />
MARGARET<br />
DON’T WORRY<br />
DARLING<br />
Lionsgate<br />
September 16, <strong>2022</strong><br />
Literary adaptations have<br />
long been a go-to source for<br />
movie studios looking for new<br />
franchises. The latest on the<br />
list is Lionsgate’s upcoming<br />
take on Judy Blume’s comingof-age<br />
novel, Are You There<br />
God? It’s Me, Margaret. The<br />
film’s two leads, Rachel<br />
McAdams and Abby Ryder<br />
Fortson, were on hand at<br />
CinemaCon to introduce a<br />
first look at footage from the<br />
comedy-drama. CinemaCon<br />
delegates were treated to a<br />
charming and upbeat take<br />
on Blume’s source material—<br />
and a potential breakout<br />
performance by Fortson in<br />
the role of Margaret. Are You<br />
There God? It’s Me, Margaret is<br />
well-positioned to draw female<br />
audiences back to the movies<br />
with its fall release.<br />
Warner Bros.<br />
September 9, <strong>2022</strong><br />
Olivia Wilde’s directorial<br />
follow-up to her 2019 comedy<br />
Booksmart promises an<br />
alluring mystery with shades<br />
of The Stepford Wives for<br />
audiences this fall. A cast led<br />
by Florence Pugh, Harry Styles,<br />
Chris Pine, and Wilde herself<br />
toplines this sleek thriller with<br />
plenty of breakout potential<br />
at the box office. This film<br />
won’t be a cross-quadrant<br />
family play like Are You There<br />
God? It’s Me, Margaret—<br />
which could benefit the<br />
market in terms of counterprogramming.<br />
Footage<br />
previewed at CinemaCon<br />
places this title squarely in an<br />
adult-targeted category; it’s<br />
poised to have a deep run into<br />
October if word-of-mouth is as<br />
good as the footage suggests<br />
the film could be.<br />
Delegates at the<br />
event were treated<br />
to an extended look<br />
at the star-studded<br />
big-screen spectacle<br />
set to hit theaters in<br />
November.<br />
70 <strong>CineEurope</strong> <strong>2022</strong>
DAVID O.<br />
RUSSELL<br />
AT THE<br />
BOX OFFICE<br />
Numbers reflect<br />
cumulative<br />
domestic gross<br />
1.<br />
American Hustle (2013)<br />
$150.0M<br />
6<br />
2.<br />
Silver Linings<br />
Playbook (2012)<br />
$132.0M<br />
M3GAN<br />
5<br />
AMSTERDAM<br />
20th Century Studios<br />
November 4, <strong>2022</strong><br />
Few in attendance at Disney’s<br />
CinemaCon presentation expected<br />
to discover anything about what<br />
was then called Untitled David<br />
O. Russell <strong>Pro</strong>ject from 20th<br />
Century Studios. But delegates<br />
at the event were treated to an<br />
extended look at the star-studded<br />
big-screen spectacle set to hit<br />
theaters in November. Amsterdam,<br />
from the director behind Silver<br />
Linings Playbook, The Fighter,<br />
and American Hustle, looks<br />
like Russell’s most commercial<br />
title yet. Featuring an ensemble<br />
cast of Hollywood A-listers that<br />
includes Christian Bale, Margot<br />
Robbie, Anya Taylor-Joy, John<br />
David Washington, Robert De Niro,<br />
Michael B. Jordan, Rami Malek,<br />
Chris Rock, and pop superstar<br />
Taylor Swift, the film promises<br />
to be as eclectic and diverse as<br />
its cast; early footage suggests a<br />
period film with an interesting mix<br />
of comedy, mystery, and drama,<br />
a perfect recipe for moviegoers<br />
ahead of a blockbuster-heavy<br />
Thanksgiving frame.<br />
3.<br />
The Fighter (2010)<br />
$93.6M<br />
4.<br />
Three Kings (1999)<br />
$60.6M<br />
5.<br />
Joy (2015)<br />
$56.4M<br />
Universal Pictures<br />
January 13, 2023<br />
<strong>Pro</strong>ducer James Wan bookends<br />
this article with yet another<br />
horror film on the release<br />
schedule, this time working<br />
under fellow producer Jason<br />
Blum’s Blumhouse label for<br />
Universal. M3GAN promises<br />
to be an update on Child’s Play<br />
for the digital generation. Star<br />
Allison Williams returns to<br />
the horror genre for the first<br />
time since her breakout role in<br />
Jordan Peele’s Get Out (2017)<br />
in this horror-thriller about<br />
a personal assistant robot<br />
with an evil streak. The first<br />
quarter of the year showed<br />
the domestic box office the<br />
importance of having fresh<br />
genre fare in January, with<br />
Paramount’s Scream (<strong>2022</strong>),<br />
which sprinted to an $80<br />
million domestic run. This<br />
low-profile horror title could<br />
hit similar heights with the<br />
right support behind it.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
71
ON SCREEN WHERE THE CRAWDADS SING<br />
72 <strong>CineEurope</strong> <strong>2022</strong>
Olivia Newman Brings Best-Selling Book<br />
Where the Crawdads Sing to the Big Screen<br />
BY REBECCA PAHLE<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
73
ON SCREEN WHERE THE CRAWDADS SING<br />
Boasting 157 weeks on The New<br />
York Times Best Sellers list for<br />
fiction—and counting, as of press<br />
time—Delia Owens’s novel Where<br />
the Crawdads Sing has become a bona fide<br />
phenomenon since its release in mid-2018.<br />
Selected by Reese Witherspoon as part<br />
of her Hello Sunshine book club, it was<br />
the top-selling fiction book on Amazon<br />
in 2019; more recently, Publishers Weekly<br />
ranked it as the 14th best-selling book of<br />
2021, despite having come out more than<br />
two years earlier. Millions have connected<br />
with the story of Kya, a girl abandoned<br />
by her family and forced to survive on<br />
her own in the marshes of North Carolina.<br />
Viewed suspiciously by the townspeople,<br />
the “Marsh Girl” (as she is derisively<br />
known) faces additional trials when a man<br />
she’s formed a relationship with turns up<br />
dead, and she’s labeled the prime suspect.<br />
The film adaptation of Where the<br />
Crawdads Sing, out July 15 from Sony<br />
Pictures, offers fresh faces in the form of<br />
star Daisy Edgar-Jones, a British actress<br />
starring in her first theatrically released<br />
feature (she also starred in <strong>2022</strong>’s horror<br />
film Fresh, released on Hulu); Lucy Alibar,<br />
penning only her third film (her first,<br />
Beasts of the Southern Wild, garnered<br />
her an Oscar nomination); and director<br />
Olivia Newman, making her first studio<br />
film. Behind the scenes is Witherspoon,<br />
producing the film through her Hello<br />
Sunshine banner. Neman talked to<br />
<strong>Boxoffice</strong> <strong>Pro</strong> about her big-screen debut.<br />
When we arranged this interview, I<br />
wasn’t aware that you directed<br />
[2018’s] First Match, [a Netflix original<br />
movie about a teenage girl trying to<br />
join the boy’s wrestling team], which I<br />
really liked. What was your path from<br />
that film to Where the Crawdads Sing?<br />
After First Match came out, I started<br />
writing lots of different things and<br />
directing television. I was getting into<br />
this crazy TV directing schedule, where<br />
you’re bouncing from show to show and<br />
then writing in between shows and getting<br />
different projects into different places.<br />
And then Covid hit. It was only two years<br />
after First Match came out. Everything<br />
shut down. It was a really scary time.<br />
I was actually on a TV show that got<br />
cut. We got shut down the day before our<br />
first day of shooting. And then Crawdads<br />
was sent to me. My agents brought it to<br />
“It was a huge relief, and it<br />
felt like this miracle that this<br />
beautiful book that I had been<br />
wanting to read and scared to<br />
read actually ended up being<br />
meant for me.”<br />
74 <strong>CineEurope</strong> <strong>2022</strong>
my attention. It was a book that I had been<br />
dying to read, but I knew that Reese had<br />
selected it for her book club, and I figured<br />
that it was going to end up getting made<br />
and I honestly was scared to read it and<br />
have my heart broken. My agents told me,<br />
“No, they’re looking for a director.” I read it<br />
in two days. I couldn’t put it down. Then<br />
I read Lucy [Alibar’s] script, which is a<br />
beautiful, lyrical adaptation. Amazingly, I<br />
got the job. That was July 2020. I had been<br />
shut down on this show in early March,<br />
thinking, “Oh my God, who knows when<br />
I’m going to work again?” and then got<br />
this job in July. So it was a huge relief, and<br />
it felt like this miracle that this beautiful<br />
book that I had been wanting to read and<br />
scared to read actually ended up being<br />
meant for me.<br />
“It’s interesting to see the<br />
recurring themes in [my own]<br />
work. There’s this theme of<br />
found family and a craving<br />
for connection. Even when<br />
you’re incredibly strong on<br />
your own, you can still crave<br />
human connection.”<br />
The trailer has sort of a southern<br />
gothic feel, which I really appreciate.<br />
Taylor Swift, who wrote that original song<br />
[for Where the Crawdads Sing], said to us<br />
that she imagined this southern gothic<br />
lullaby for the song, and I think that’s<br />
exactly right. The other thing is, just<br />
thinking about your question of, “Why<br />
did you get this movie?” It’s interesting,<br />
because when I first pitched, I was asked,<br />
“How can we envision you as a director [on<br />
Crawdads] when you’ve done First Match,<br />
which feels very different?” My response<br />
was, “I actually think these stories are very<br />
similar.” They’re both about young women<br />
who have been abandoned by family; who<br />
are growing up in very challenging and<br />
sometimes hostile environments; who<br />
discover that they have incredible skill,<br />
Surely there were a lot of people<br />
who wanted to direct this; what was<br />
your pitch? What did you sell the<br />
producers on?<br />
Well, you’d have to ask the studio and the<br />
producers why they picked me! One of<br />
the things that I clicked into when I read<br />
the book and the script and was thinking<br />
about how you adapt it for screen: In the<br />
book, you have these two different story<br />
lines. You have Kya’s survival and growing<br />
up in the marsh, and then you have this<br />
investigation [and] courtroom trial at the<br />
very end. My pitch to them was, “Let’s put<br />
her on trial from the beginning, so that<br />
we’re always with Kya.” I don’t know if<br />
anybody else had thought that, so maybe<br />
it was a fresh idea.<br />
I was trying to figure out, how do we<br />
create tension? And—from the beginning<br />
of the movie all the way through—get as<br />
much time as possible with Kya, because<br />
that’s really who we’re rooting for. Whether<br />
it’s in the marsh or in the courtroom, we<br />
always want to be hooked into her.<br />
I had a very personal reaction to the<br />
story of growing up in the marsh and<br />
surviving in nature. My father built a cabin<br />
in the woods when I was a kid—literally<br />
bought a piece of land and built a cabin<br />
with running water but no electricity.<br />
That’s where we spent weekends,<br />
summers—we would spend just running<br />
around the woods. He’s a lover of animals<br />
and taught us so much about appreciation<br />
for the cycle of life and our natural instinct<br />
to survive. So I really connected on that<br />
level to the setting of the story.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
75
ON SCREEN WHERE THE CRAWDADS SING<br />
strength, and resilience; and [who go<br />
on a journey to] find their own voice<br />
and figure out their own self-worth in<br />
finding that thing that makes them really<br />
unique and strong.<br />
In some ways, the reason [the story]<br />
really spoke to me is because it has this<br />
incredibly strong, resilient heroine at<br />
the center of it. Obviously, I’m drawn to<br />
those stories over and over again. It’s<br />
interesting to see the recurring themes<br />
in [my own] work. There’s this theme<br />
of found family and a craving for<br />
connection. Even when you’re incredibly<br />
strong on your own, you can still crave<br />
human connection.<br />
How did making this film compare to<br />
making First Match for Netflix?<br />
First Match was a Netflix original, and<br />
it was at a time when Netflix was just<br />
starting to fund low-budget movies. I<br />
don’t know what it’s like to work with<br />
Netflix now, because this was six years ago.<br />
At the time, the wonderful thing about<br />
working with Netflix was that they were<br />
very hands-off. They really had faith in<br />
our project and kind of let us do what we<br />
wanted. It was also a very low-budget film,<br />
so there’s different stakes there, obviously.<br />
But I felt completely supported by them.<br />
It was a wonderful experience in terms of<br />
creative liberty. It was fantastic. And it was<br />
such a rare treat for a first film to have the<br />
support of a studio like Netflix.<br />
I imagine this time it’s more<br />
structured, if only because you’re<br />
working with preexisting material.<br />
First Match I worked on for years. It came<br />
out of my research and my experience<br />
and relationships that I had with the<br />
wrestling community in New York. It was<br />
very much my baby, something that I<br />
completely invented and imagined and<br />
worked on for years and years and years,<br />
and spent years raising the money. It was<br />
this whole long, arduous process, as first<br />
films often are.<br />
With Crawdads it was completely<br />
different, because there’s a phenomenon<br />
of a book as the source material. There’s<br />
already a screenwriter in place who had<br />
been on the project before me and poured<br />
her heart into the script. And there was<br />
a studio and Hello Sunshine producing<br />
it. So it was much more of a collaboration<br />
between all of these important creative<br />
voices and a lot of people who are really<br />
passionate about the material.<br />
Reese Witherspoon has spoken<br />
about her support of female<br />
directors, and that really shows in<br />
Crawdads—that the studio didn’t just<br />
go with some guy who’d directed five<br />
studio movies already to direct this<br />
phenomenon of a book.<br />
I’m completely indebted to Reese for<br />
being willing to take a chance on me. And<br />
to Erin Siminoff and Elizabeth Gabler at<br />
[Sony subsidiary] 3000 pictures. They<br />
have worked with giant directors, some of<br />
my heroes, and so the fact that they put<br />
their faith in me means the world. They<br />
have been so incredibly supportive of my<br />
vision and supportive of me as a first-time<br />
studio filmmaker.<br />
76 <strong>CineEurope</strong> <strong>2022</strong>
It’s a group of powerhouse women in the<br />
film industry who are behind [adapting]<br />
this powerhouse of a first novel—Delia<br />
has written several memoirs, but this is<br />
her first piece of fiction. It’s my first studio<br />
movie. It’s all these women who have loads<br />
of experience coming in and saying, “We<br />
love this, and we have faith in this. We’re<br />
going to make it together.” It was quite an<br />
experience and very uplifting to know that<br />
opportunities like this can be made for<br />
women directors.<br />
What was it like seeing Crawdads in<br />
front of a test audience for the first time?<br />
Oh my God. It was terrifying. Our first test<br />
screening went very well, and that’s a huge<br />
relief. But it’s terrifying anytime somebody<br />
sees it for the first time, because it’s your<br />
baby and you love it. You’ve put so much<br />
care and thought into every frame of the<br />
movie and you just hope that it resonates<br />
with other people, but you really don’t have<br />
any control over how people experience<br />
it. I think there were 300 people in this<br />
giant theater. I’d never seen it projected on<br />
that big a screen. It was a mix of ages and<br />
races and ethnicities. It was a very diverse<br />
and large audience, so I had no idea how<br />
it would be experienced. And it was very<br />
positive, which was a huge relief!<br />
I would’ve been shaking.<br />
I was very sick to my stomach. But<br />
ultimately, it was a huge weight lifted.<br />
I think that’s a testament to Delia’s story,<br />
“It was quite an experience<br />
and very uplifting to know that<br />
opportunities like this can be<br />
made for women directors.”<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
77
ON SCREEN WHERE THE CRAWDADS SING<br />
and I think it’s why the book has been<br />
such a phenomenon. I think because<br />
of Covid we’ve all existed in isolation;<br />
people really connect to Kya. She’s such<br />
an incredible heroine that audiences<br />
really root for her, because she has so<br />
much to overcome and yet she’s so strong,<br />
she’s so resilient, she’s so resourceful. It’s a<br />
character that anyone can relate to.<br />
Did you have a favorite hometown<br />
theater when you were growing up?<br />
I grew up in Hoboken, New Jersey.<br />
We had a tiny little movie theater. I think<br />
it was called Hoboken [Cinemas]. It was<br />
tiny. I think there were two theaters—<br />
there might have just been one theater.<br />
It was a tiny screen, but I have such vivid<br />
memories of the films I saw there.<br />
What are some of those early memories?<br />
I remember seeing Schindler’s List there. I<br />
spent much of the movie with my head on<br />
my knees, because I couldn’t watch and I<br />
was so nauseous. But I remember thinking,<br />
“Oh my God.” That a movie can do that to<br />
you, can affect you to have that emotional<br />
and visceral response. It’s incredible. I’m<br />
sure I saw Ghost there, and I’m sure I saw<br />
Robin Hood. Those were my childhood.<br />
The experience you get in the movie<br />
theater isn’t the same as the experience<br />
you get if you’re watching it at home.<br />
The thing about testing it for audiences<br />
on such a big screen; one of the things<br />
that was so heartwarming to hear was<br />
that, hands down, people felt like this is<br />
a movie that should be seen on the big<br />
screen. That was our feeling from the<br />
beginning, because the landscapes are<br />
so incredible. You don’t want to look at<br />
the marsh on a tiny little screen. You really<br />
want to be surrounded by it. I think it’s<br />
“You don’t want to look<br />
at the marsh on a tiny little<br />
screen. You really want to<br />
be surrounded by it.”<br />
78 <strong>CineEurope</strong> <strong>2022</strong>
one of the wonderful things about Delia’s<br />
book and hopefully about the movie, [the<br />
fact that] you just love being in that place.<br />
Seeing it on the big screen, you really get<br />
to experience Kya’s marsh more viscerally<br />
than if you’re watching it on your phone,<br />
which I hope nobody does.<br />
I’m thinking back to Jeff Nichols’s<br />
Mud—if I’d seen that on a TV, or God<br />
forbid my phone, I wouldn’t have<br />
appreciated it as much.<br />
Yes, that’s true. Actually, a lot of the images<br />
from Mud were part of my pitch. You really<br />
want to experience the mud and the muck<br />
of the marsh, right? We got stuck in the<br />
mud many, many times while shooting.<br />
We were constantly in mud. The mood of<br />
the swamps and the marsh is very specific.<br />
When you’re in the swamps, and there’s<br />
less light. We explore all those different<br />
landscapes in the movies. So it’s really fun.<br />
Crafting the soundscape must have<br />
been fun, too.<br />
That was one of the things I was most<br />
shocked by, was how loud it is in the marsh<br />
and the swamp. There is a certain kind<br />
of frog that sounds like sheep. The first<br />
time I heard it—“Where are there fields of<br />
sheep? Why do I keep hearing baa, baa?”<br />
Turns out it was a tiny little frog. There are<br />
thousands of them. It’s just so loud. The<br />
sound team was incredible, and it was<br />
really fun to do the sound mix and play<br />
with the different sounds of the marsh.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
79
ON SCREEN ALI & AVA<br />
80 <strong>CineEurope</strong> <strong>2022</strong>
THE EXTRAORDINARY<br />
LIVES OF SO-CALLED<br />
ORDINARY PEOPLE<br />
Writer-Director Clio Barnard<br />
Celebrates Mature Love in Ali & Ava<br />
BY CHAD KENNERK<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
81
ON SCREEN ALI & AVA<br />
BAFTA-nominated writer-director<br />
Clio Barnard’s 2010 debut feature<br />
The Arbor, an experimental<br />
documentary about the life of<br />
playwright Andrea Dunbar, won her<br />
significant acclaim, including the Best<br />
New Documentary Filmmaker honor at<br />
the Tribeca Film Festival and the British<br />
Newcomer and Sutherland awards at the<br />
BFI London Film Festival. Now, inspired<br />
by the people and stories she discovered<br />
in Bradford, West Yorkshire (U.K.) while<br />
making The Arbor, Barnard continues<br />
shining a light on “so-called ordinary<br />
people,” bringing another Bradfordset<br />
story to the big screen. Greenwich<br />
Entertainment releases feature film Ali &<br />
Ava, starring Claire Rushbrook and Adeel<br />
Akhtar, in theaters on July 29.<br />
In the film, music enthusiast Ali<br />
(Akhtar) struggles to keep his recent<br />
separation a secret from his family.<br />
Teaching assistant Ava (Rushbrook) is<br />
the matriarch of a close-knit household.<br />
When a chance encounter brings them<br />
together, Ali and Ava recognize their<br />
shared love of music and begin a tentative<br />
friendship, which unexpectedly blossoms<br />
into romance. Barnard crafted her midlife<br />
love story through workshops between<br />
the actors and the real-life residents of<br />
Bradford who inspired their characters.<br />
While making her first film, the director<br />
had met amateur D.J. and landlord Moey<br />
Hassan. He would become the model for<br />
the character of Ali. When she returned to<br />
Bradford for her second feature, she met<br />
single parent and teaching assistant Rio,<br />
who became the basis for Ava. Though<br />
they inspired the film’s characters, Moey<br />
and Rio haven’t fallen in love in real life.<br />
Barnard discusses the unique genesis<br />
of her new film with <strong>Boxoffice</strong> <strong>Pro</strong> and<br />
shares her experience of seeing Ali & Ava<br />
on the big screen for the first time at the<br />
BFI London Film Festival.<br />
You’ve previously described your<br />
films as “bio-fiction.” Did you use a<br />
workshop process to find Ali & Ava’s<br />
story?<br />
Yes, it was a similar process. They were<br />
inspired by real people, as the boys in<br />
[Barnard’s 2013 film] The Selfish Giant<br />
were inspired by real people. So that was<br />
the starting point. I guess the difference<br />
Barnard crafted her midlife<br />
love story through workshops<br />
between the actors and the<br />
real-life residents of Bradford<br />
who inspired their characters.<br />
82 <strong>CineEurope</strong> <strong>2022</strong>
[this time] was the adult actors that I<br />
wasworkshopping with, specifically Adeel<br />
Akhtar, who was involved in the project<br />
from the get-go. We kind of workshopped<br />
the story and then I went back to the<br />
script, and then I went back to the people<br />
who inspired the characters. It was a kind<br />
of process of workshopping with the real<br />
people and with the actors, in order to<br />
arrive at a script.<br />
What were those workshops like?<br />
What were some of the tools you<br />
employed?<br />
Improvisations around the scenes. We did<br />
one workshop with Rio [the woman who<br />
inspired the character of Ava]. She was<br />
kind of watching and correcting, saying,<br />
“Well, it wouldn’t be quite like that.” Or, “It<br />
might be more like this.” There was a lot<br />
of involvement from Moey and Rio, who<br />
inspired the characters. And the tenants<br />
in the film are Moey’s real tenants.<br />
Music is so key to the film. As Ava<br />
and Ali share songs with each other,<br />
they also begin to share more of<br />
themselves: Ava loves country and<br />
folk, while Ali favors punk rock. It’s a<br />
musical way of stepping into someone<br />
else’s shoes. How did you go about<br />
putting the soundtrack together?<br />
Yeah, I love working with music. At<br />
different stages, different songs came up, I<br />
suppose. The Bob Dylan song [“Mama, You<br />
Been on My Mind”] was pretty woven into<br />
the script. Quite a lot hung on whether<br />
we were going to get the rights to use that<br />
or not, which involved me writing a letter<br />
to Bob. Then other songs were things<br />
that we kind of found along the way: the<br />
Daniel Avery song, that became kind of<br />
increasingly important [to the story], as<br />
did the song “Radio,” that Ali is playing on<br />
his headphones when he’s dancing with<br />
Ava on the sofa. I guess music plays a part<br />
when people fall in love. I really wanted<br />
that to be part of the fabric of the film.<br />
The Arbor is an experimental<br />
documentary that incorporates<br />
fictional elements, such as actors<br />
lip-synching to recorded interviews.<br />
What elements of your background in<br />
documentary filmmaking do you find<br />
most helpful in creating narrative films?<br />
All three films set in Bradford—The Arbor,<br />
The Selfish Giant, and Ali & Ava—they<br />
all come from making The Arbor, which<br />
“I guess music plays a part<br />
when people fall in love. I<br />
really wanted that to be part<br />
of the fabric of the film.”<br />
was a documentary, although it’s a film<br />
that partly explores what documentary<br />
is, in a way. It’s like a hybrid between<br />
documentary and fiction. The two fiction<br />
films really have grown out of that. So I’d<br />
say [the feature films] are very influenced<br />
by making the documentary. In The Arbor,<br />
there was a boy called Mattie Bailey. He<br />
and his best friend inspired the two best<br />
friends in The Selfish Giant, so they’re<br />
based very much on real people. In a way<br />
that’s what then led me to use that similar<br />
process in Ali & Ava.<br />
I love the way that your films pay<br />
homage to your previous work, with<br />
the character Arbor in The Selfish Giant<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
83
ON SCREEN ALI & AVA<br />
recalling your first film about Bradford<br />
playwright Andrea Dunbar. She kind of<br />
makes a cameo in Ali & Ava, right?<br />
Yes, Ava walks down the street, which is<br />
called Brafferton Arbor, because in our<br />
fictional world her daughter, Michelle,<br />
lives on that street. On the wall in the<br />
background, there’s a blue plaque; after we<br />
made The Arbor, we put that up to say this<br />
is where Andrea Dunbar lived. In the U.K.,<br />
you know, they put up these blue plaques<br />
to say so-and-so lived here. Then there’s a<br />
bit of [audio] of someone calling her, calling<br />
“Andrea, Andrea,” that the sound designer<br />
and I have actually used in all three films.<br />
So yeah, a little echo of her within Ali & Ava<br />
that is a little tribute to Andrea.<br />
Working on The Arbor brought you to<br />
the area and to these stories.<br />
Absolutely. 100 percent. Yeah, I wouldn’t<br />
have made the films otherwise, really. It was<br />
really because of making that film that I got<br />
to know a very particular street and a very<br />
particular group of people. I got to know<br />
and love them and feel that there were<br />
important stories to be told from so-called<br />
ordinary people and their extraordinary<br />
lives. Wanting to put that on the big screen<br />
and feeling like those stories have a place<br />
on the big screen.<br />
When were you able to see Ali & Ava<br />
on the big screen for the first time?<br />
It’s a really good question, because of the<br />
pandemic of course, and it being delayed.<br />
So it felt like a long wait for me and for<br />
the other people involved in making<br />
the film. The first time for me was at the<br />
London Film Festival last October. We<br />
finished shooting the pick-ups [minor<br />
shots or scenes recorded after principal<br />
photography has concluded] in February<br />
2020 and then went into lockdown. I<br />
wasn’t able to go to Cannes, which is<br />
actually where it had its premiere. I was<br />
shooting something and because of Covid,<br />
I wouldn’t have been able to come back<br />
onto the set. So the first time I saw it on<br />
the big screen was October of 2021.<br />
What was that experience like,<br />
getting back into the theater and<br />
getting to see your work for the first<br />
time on a big screen?<br />
Usually, I finish something and then quite<br />
quickly it’s up on the screen. But because<br />
it was a bit of a wait, I had distance on it.<br />
Which was a good thing in some ways. The<br />
London Film Festival had been remote the<br />
year before, so it was the first time for a lot of<br />
people, being in the theater again. It was at<br />
the Royal Festival Hall on the Southbank in<br />
London. So it’s a big cinema, and it was full.<br />
The sound was fantastic; it was really loud.<br />
Good sound. It was a really great experience<br />
actually. As we all know, songs are really<br />
designed to be [heard] on a big screen with<br />
a great sound system and surrounded by a<br />
lot of people. So it was really blissful.<br />
AT THE MOVIES<br />
WITH CLIO BARNARD<br />
Favorite Cinema<br />
London cinemas are the ones that do it for me,<br />
I suppose. Maybe the Ritzy [Picturehouse] in<br />
Brixton, because there was a certain point in my<br />
life when I was able to go to the cinema a lot,<br />
probably in my 20s. That was my local cinema,<br />
and I really loved going to see films there.<br />
Favorite Snack<br />
I really like to get an Earl Grey tea and a brownie.<br />
84 <strong>CineEurope</strong> <strong>2022</strong>
RTS<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
85
On Screen MR. MALCOLM’S LIST<br />
LOVE<br />
Emma Holly Jones Brings Regency Rom-Com to<br />
the Big Screen with Mr. Malcolm’s List<br />
BY REBECCA PAHLE<br />
AND<br />
86 <strong>CineEurope</strong> <strong>2022</strong>
LAUGHTER<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
87
On Screen MR. MALCOLM’S LIST<br />
It’s been a winding road for Mr.<br />
Malcolm’s List. The Regency romcom—complete<br />
with eligible,<br />
brooding heir; poor, plucky heroine;<br />
and any number of romantic false<br />
starts and misunderstandings—<br />
began life as a self-published book by<br />
author Suzanne Allain, who later spun<br />
a screenplay from her story. In brief,<br />
wealthy bachelor Mr. Malcolm (Sope<br />
Dìrísù) keeps an impractical “must-have”<br />
list for his bridal prospects, one of whom,<br />
the spirited Julia (Zawe Ashton), enlists<br />
the help of a friend (Freida Pinto) to woo<br />
and then reject this stonyhearted man,<br />
who definitely won’t (oh, who are we<br />
kidding?) discover his romantic side by<br />
the time the credits roll.<br />
The crew at podcast network Earwolf<br />
took the Mr. Malcolm’s List screenplay<br />
and turned it into an “earmovie”—or, in<br />
plainer English, did a live table read of<br />
the (still-not-a-) film for the Black List<br />
Table Reads podcast. From there, Mr.<br />
Malcolm and his list caught the attention<br />
of Emma Holly Jones, a British director<br />
with experience in commercial and<br />
documentary filmmaking. A short film<br />
was made, financed by website Refinery29<br />
as part of a short-film series supporting<br />
female filmmakers. The short was then put<br />
on YouTube, helping to secure financing<br />
for a feature volume, and voilà: On July 1,<br />
Mr. Malcolm’s List hits theaters courtesy<br />
distributor Bleecker Street. In advance of<br />
its release, Jones spoke to <strong>Boxoffice</strong> <strong>Pro</strong><br />
about rom-coms, a move toward increased<br />
diversity in period romances, and her<br />
unlikely fandom of … Spice World?<br />
Congratulations on the film! Having<br />
your first feature get picked up for<br />
theatrical distribution must feel<br />
amazing.<br />
I feel extraordinarily lucky. To come out<br />
the other end of [the Covid-19 shutdown]<br />
and to find out that we’re getting a<br />
release that I was not expecting, during a<br />
pandemic, is the most exciting thing. I feel<br />
very lucky and very supported. Bleecker<br />
Street has been incredibly supportive<br />
of me and my vision for the movie. To<br />
get a platform like that, for any young<br />
filmmaker, is pretty special.<br />
Making this film during the pandemic,<br />
what was your vision as to how it<br />
would be released?<br />
I truthfully never thought about it that<br />
much. When you’re trying to make your<br />
first film, you’re so consumed with trying<br />
to get the film made. And, whilst making<br />
the film, trying to make the film good!<br />
When Bleecker Street bought the film,<br />
finding out that it was going to be theatrical<br />
was a really special moment, because being<br />
a young filmmaker I never knew if I was<br />
going to see a movie of mine in the cinema.<br />
The industry is changing so much. It is a<br />
special thing. Last week, I went to test the<br />
DCP. Even just that, seeing your work with<br />
a sound system like that and on a screen<br />
like that, is a really special moment.<br />
I made the short-film version [of Mr.<br />
Malcolm’s List] in 2018. When I finished<br />
the short-film version, Refinery29, who<br />
financed it, were very open. They were like,<br />
“I think the short film<br />
being on YouTube<br />
was a good decision,<br />
because it allowed<br />
us when we pitched<br />
the movie to be able<br />
to say, ‘There’s an<br />
audience for this.’”<br />
88 <strong>CineEurope</strong> <strong>2022</strong>
“Do you want to go to film festivals with<br />
it? What do you want to do with it?” And<br />
I was like, “I want to put it on YouTube.”<br />
Starting this project on the internet, really,<br />
and then ending up in the cinema is pretty<br />
cool. It’s been a long journey since 2018.<br />
I think the short film being on YouTube<br />
was a good decision, because it allowed<br />
us when we pitched the movie to be able<br />
to say, “There’s an audience for this.” As a<br />
young filmmaker trying to get your project<br />
off the ground, that ended up as a really<br />
strong part of our pitch for the feature.<br />
I love a good romantic movie. Put one<br />
in theaters every month, as far as I’m<br />
concerned.<br />
Oh God, me too! Clearly I’m obsessed with<br />
them. I grew up loving them. I’m obsessed<br />
with people like Richard Curtis and Nora<br />
Ephron and Nancy Meyers, and all these<br />
movies that I’ve watched time and time<br />
again since I was a young girl. That’s what<br />
I was trying to do, bring back my love of<br />
the rom-com. I was also obsessed with<br />
Ang Lee’s Sense and Sensibility and Joe<br />
Wright’s Pride & Prejudice. To be able to<br />
find and develop a project [combining]<br />
those two spaces was a dream come true<br />
for me. I rewatched every period drama I<br />
think ever made during prep, which I really<br />
was not complaining about! I had a great<br />
time. I watched the whole of “Downton<br />
Abbey” again. It was wonderful. I think my<br />
husband might not agree with me.<br />
So you haven’t gotten to see [Mr. Malcolm’s<br />
List] in front of an audience yet?<br />
I have not. Bleecker Street did a test<br />
screening with a big audience, but I<br />
couldn’t be there because I was in London.<br />
Are you texting Bleecker Street during<br />
the screening: “Where are people<br />
laughing? What’s the reaction?”<br />
It was really fun hearing how different<br />
people from different walks of life react<br />
to characters and react to the story. The<br />
funniest joke in the movie was not what I<br />
was expecting; that was a cool moment as<br />
well, when they told me what the biggest<br />
laughs were. I think you become immune<br />
to [a movie’s jokes] in the edit. The energy<br />
when people watch comedy—it’s a fun<br />
genre to watch in a room with people. That<br />
energy is really contagious. You can’t really<br />
beat a group of people laughing. If we can<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
89
On Screen MR. MALCOLM’S LIST<br />
do that, then I feel like I did my job right.<br />
The first movie I saw back in the<br />
cinema last year was [directors Suhrud<br />
Godbole and Vaibhav Khisti’s] June. I<br />
forgot how much I missed it until I was in<br />
that room. It’s such a special experience.<br />
It’s so nice to see that people are going<br />
back. I was really worried for a second that<br />
Covid might really dampen the cinema<br />
moviegoing experience, but it does seem<br />
like it’s holding strong.<br />
You want movies of all different types<br />
to attract people back to the cinema,<br />
too, instead of just big-budget<br />
superhero films.<br />
Yeah. I guess we’ll find out. I hope that<br />
Malcolm draws people in, because it’s a<br />
movie that is about feeling good, making<br />
you laugh, falling in love with characters,<br />
and watching [the characters] fall in<br />
love with each other. There are no heavy<br />
politics to it. There’s no heavy drama to it.<br />
It’s hopefully just a joyful experience. I’m<br />
hoping that people, after these last two<br />
years, are looking for that, too.<br />
It is nice watching a movie where—and<br />
I don’t think this constitutes a spoiler—<br />
you can assume that everything’s going<br />
“There are no heavy politics<br />
to it. There’s no heavy drama<br />
to it. It’s hopefully just a joyful<br />
experience. I’m hoping that<br />
people, after these last two<br />
years, are looking for that,<br />
too.”<br />
to come out OK for the characters.<br />
You kind of know straight away [what you’re<br />
getting]. You can look at a poster for a romcom<br />
and know that they’re going to end up<br />
together, or know the basic idea. The trick is,<br />
even going in knowing what we’re going to<br />
get, somehow bringing the audience [along]<br />
on that journey, creating romantic stakes<br />
for them. Even though, deep down, we all<br />
know in a rom-com they end up together.<br />
That is the big trick of it. And also,<br />
and Freida did a wonderful job of building<br />
organic, sweet, lovely chemistry that carries<br />
the entire movie.<br />
How did the cast come together? It’s<br />
your first feature, and you have some<br />
pretty big names.<br />
I was super-lucky. We did the short in 2018.<br />
My casting director, Tamara-Lee Notcutt,<br />
who is a very dear friend—she used to<br />
work for Disney and now she has her own<br />
amazing company—was so supportive<br />
from day one.<br />
One of the first pieces [to casting the<br />
short] was Freida; she was really the first<br />
choice for that role. We were so lucky<br />
she was interested. When that first piece<br />
comes together, every subsequent piece<br />
becomes easier. I met in a casting<br />
90 <strong>CineEurope</strong> <strong>2022</strong>
session, and for me it was just instant.<br />
Even from three minutes of speaking to<br />
him, I remember texting the producers:<br />
“It’s him.” I cast him in the short, and I<br />
have been so lucky that he and Oliver<br />
Jackson-Cohen and Frieda apparently<br />
liked the short enough that they wanted to<br />
do the feature.<br />
It’s not a huge risk for actors of that<br />
caliber to do a short they believe in. It is<br />
a much bigger risk to do a feature. The<br />
short film was a wonderful place for them<br />
to get to know each other, to get to know<br />
me, to figure out this movie together. A<br />
huge part of its success is that original<br />
cast, and then [the cast from the short]<br />
was supplemented with some incredible<br />
talent as we moved on. Zawe Ashton came<br />
on last-minute [as Julia, a role played by<br />
Gemma Chan in the short].<br />
“Because the reality is the<br />
world did not look like the way<br />
Hollywood has painted it to<br />
look in the early 19th century.<br />
The country of England was a<br />
lot more diverse than anybody<br />
has ever portrayed it to look.”<br />
look like the way Hollywood has painted<br />
it to look in the early 19th century. The<br />
country of England was a lot more diverse<br />
than anybody has ever portrayed it to<br />
look. I went down that [research] rabbit<br />
hole and couldn’t quite get out of it. You<br />
start finding art and poems and drawings<br />
and letters. And then to have this massive<br />
realization that Jane Austen had a mixedrace<br />
character in her final novel, Sanditon.<br />
For me, as a white person, I had to really<br />
question what I had been taught and what<br />
I knew. Mr. Malcolm then became about<br />
something so much more important to me,<br />
as well, which was [to make] the period<br />
drama that so many communities of people<br />
have never had. I love the genre, and it’s<br />
so sad to me that some people have never<br />
had that representation for themselves.<br />
She brings such great energy.<br />
She’s incredible. There was another<br />
actress originally attached to the part who<br />
dropped out very, very close to the shoot<br />
date, which was quite a scary moment.<br />
One of our casting directors put Zawe<br />
forward. She had the most fantastic take<br />
on the character of Julia, and she changed<br />
so much how I saw Julia through her<br />
own interpretation and her own brilliant<br />
comedic intelligence. She’s also a great<br />
filmmaker and writer. I feel so lucky that<br />
it was her, because that character is so<br />
memorable, so clever. She really found the<br />
meat to it and pushed me to develop and<br />
rewrite the character last-minute in a way<br />
that was even stronger.<br />
As someone who grew up devouring<br />
period romances, I’ve enjoyed seeing<br />
their casting get more diverse.<br />
For me, obviously, that’s been a huge part<br />
of this. I’d been developing the project<br />
for seven years. I found Suzanne Allain’s<br />
script, and I fell in love with it. To find<br />
something that was so original was a huge<br />
benefit and a huge bonus. The same week<br />
I heard the podcast episode about this<br />
script, I saw Hamilton for the first time.<br />
It was instant for me. Representation is<br />
important, obviously, across the board.<br />
When filmmakers or writers or artists<br />
take risks to make something different, to<br />
change the standard look of anything set in<br />
a period world, it sparks inspiration in me.<br />
All I can really hope is that Mr. Malcolm<br />
sparks that inspiration in somebody else.<br />
Because the reality is the world did not<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
91
On Screen MR. MALCOLM’S LIST<br />
Not even necessarily period dramas, [just]<br />
rom-coms as a whole. It’s so rare to see a<br />
person of color get the guy or get the girl.<br />
In its genre and the diversity of<br />
its casting, I can see this getting<br />
compared to Netflix’s “Bridgerton.”<br />
I feel like every period drama should be<br />
made in a more inclusive way. I hope that<br />
the success of “Bridgerton” is something<br />
that paves the way for our success. From<br />
someone who’s consumed both, I think<br />
the tone is very different. The look of<br />
the movie is very different. There are<br />
similarities. Hopefully people enjoy our<br />
“I think it’s important<br />
that [diversity in casting]<br />
becomes a more mainstream<br />
approach to how we, as<br />
filmmakers, tell stories.”<br />
version, too. I don’t want to be out here like,<br />
“I did it first!” That’s not the point. I think<br />
it’s important that [diversity in casting]<br />
becomes a more mainstream approach to<br />
how we, as filmmakers, tell stories.<br />
I think of Armando Inannucci’s David<br />
Copperfield adaptation, starring Dev<br />
Patel—he was so good in it, but in the<br />
past it’s not a role he would have been<br />
offered.<br />
And by the way, [I know a lot of] British<br />
actors who went to drama school. These<br />
are the roles, the source material these<br />
guys study. Especially from a theater<br />
92 <strong>CineEurope</strong> <strong>2022</strong>
BLEECKER<br />
STREET AT THE<br />
BOX OFFICE<br />
The independent<br />
distributor’s highestgrossing<br />
films,<br />
domestically<br />
1.<br />
Logan Lucky (2017)<br />
3,031 screens<br />
$27.7M<br />
2.<br />
Eye in the Sky (2015)<br />
1,089 screens<br />
$18.7M<br />
3.<br />
Megan Leavey (2017)<br />
1,956 screens<br />
$13.4M<br />
4.<br />
Hotel Mumbai (2018)<br />
930 screens<br />
$9.6M<br />
5.<br />
The Lost City of Z<br />
(2016)<br />
866 screens<br />
$8.5M<br />
perspective, it was so much fun for them<br />
to get to stretch those muscles. They had a<br />
lot of fun with it.<br />
Do you remember the first movie you<br />
saw in a theater?<br />
I don’t know the first one—I was very<br />
young. But—this is a really random one,<br />
but I remember one of the first movies<br />
I was allowed to see alone at the movie<br />
theater, which is really embarrassing. It<br />
was Spice World!<br />
That is not embarrassing!<br />
When I was 8, 9, 10, 11, the Spice Girls were<br />
my life. I used to think I was Baby Spice.<br />
One of my first experiences of the cinema<br />
was being allowed to go see Spice World<br />
with my friends on my own and being<br />
picked up afterwards. It’s one of the first<br />
things your parents allow you to do on<br />
your own, isn’t it? Go to the movie theater.<br />
Being in an auditorium filled with<br />
Spice Girls fans must’ve made it even<br />
better.<br />
[Laughs.] I feel like I need to go rewatch<br />
Spice World now.<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
93
ON SCREEN EVENT CINEMA CALENDAR<br />
EVENT CINEMA<br />
CALENDAR<br />
Updated through May 31, <strong>2022</strong>.<br />
Contact distributors for latest listings.<br />
FATHOM EVENTS<br />
fathomevents.com<br />
855-473-4612<br />
MET SUMMER ENCORE: THE MERRY<br />
WIDOW<br />
July 13<br />
Genre: Opera<br />
THE DEER KING<br />
July 13, July 14<br />
Genre: Anime<br />
TCM BIG SCREEN CLASSICS:<br />
CABARET (50TH ANNIV.)<br />
July 17, July 20<br />
Genre: Classics<br />
NT LIVE: PRIMA FACIE<br />
July 21<br />
Genre: Theater<br />
MET SUMMER ENCORE: MADAMA<br />
BUTTERFLY<br />
July 27<br />
Genre: Opera<br />
STUDIO GHIBLI FEST <strong>2022</strong>:<br />
KIKI’S DELIVERY SERVICE<br />
July 31, Aug. 1, Aug. 3<br />
Genre: Anime<br />
MET SUMMER ENCORE: LA BOHÈME<br />
Aug. 3<br />
Genre: Opera<br />
MET SUMMER ENCORE: LA FILLE<br />
DU RÉGIMENT<br />
Aug. 10<br />
Genre: Opera<br />
DRUM CORPS INTERNATIONAL:<br />
BIG, LOUD, & LIVE 17<br />
Aug. 11<br />
Genre: Music<br />
STUDIO GHIBLI FEST <strong>2022</strong>:<br />
ONLY YESTERDAY<br />
Aug. 28, Aug. 29<br />
Genre: Anime<br />
TCM BIG SCREEN CLASSICS:<br />
STAR TREK II: THE WRATH OF KHAN<br />
(40TH ANNIV.)<br />
Sept. 4, Sept. 5, Sept. 8<br />
Genre: Classics<br />
STUDIO GHIBLI FEST <strong>2022</strong>:<br />
HOWL’S MOVING CASTLE<br />
Sept. 25, Sept. 26, Sept. 28<br />
Genre: Anime<br />
TCM BIG SCREEN CLASSICS:<br />
POLTERGEIST (40TH ANNIV.)<br />
Sept. 25, Sept. 26, Sept. 28<br />
Genre: Music<br />
JOHNNY CASH: THE REDEMPTION<br />
OF AN AMERICAN ICON<br />
Oct. 11, Oct. 12, Oct. 13<br />
Genre: Music<br />
TCM BIG SCREEN CLASSICS:<br />
TO KILL A MOCKINGBIRD<br />
(60TH ANNIV.)<br />
Nov. 13, Nov. 16<br />
Genre: Classics<br />
TCM BIG SCREEN CLASSICS:<br />
IT’S A WONDERFUL LIFE<br />
Dec. 18, Dec. 21<br />
Genre: Classics<br />
ICONIC EVENTS<br />
iconicreleasing.com<br />
UFC 276: ADESANYA VS<br />
CANNONIER<br />
July 2<br />
Genre: Sports<br />
FAST TIMES AT RIDGEMONT<br />
HIGH 40TH ANNIVERSARY<br />
July 28<br />
Genre: Classics<br />
TCM BIG SCREEN CLASSICS:<br />
IN THE HEAT OF THE NIGHT<br />
(55TH ANNIV.)<br />
Oct. 16, Oct. 19<br />
Genre: Classics<br />
STUDIO GHIBLI FEST <strong>2022</strong>:<br />
SPIRITED AWAY<br />
Oct. 30, Nov. 1, Nov. 2<br />
Genre: Anime<br />
TRAFALGAR RELEASING<br />
trafalgar-releasing.com<br />
GEORGE MICHAEL FREEDOM<br />
UNCUT<br />
June 22<br />
Genre: Music<br />
NT Live: Prima Facie<br />
Studio Ghibli Fest <strong>2022</strong>:<br />
Spirited Away<br />
94 <strong>CineEurope</strong> <strong>2022</strong>
DIGITAL SIGNAGE<br />
Integrated Digital Signage,<br />
Concession Signs, Lobby &<br />
Directional Signs, Custom Graphics<br />
MOBILE APP &<br />
WEBSITES<br />
Web Management, Website<br />
Design and <strong>Pro</strong>gramming,<br />
Online Ticket Purchasing,<br />
Mobile App Development,<br />
Mobile Ticketing Sales<br />
INTERNET TICKETING<br />
Online Ticket Sales with Theatre Branded Interface<br />
Your Complete Theatre<br />
Management Solution<br />
Starts Here!<br />
TICKETING & CONCESSION<br />
POINT-OF-SALE<br />
Touch Screen Ticketing,<br />
Concession Point-of-Sale,<br />
Two-in-One Terminals, Kiosk Sales<br />
& Redemptions, Assigned Seating<br />
BACK OFFICE<br />
MANAGEMENT<br />
Show Scheduling, Inventory,<br />
Cash Control, Remote Access,<br />
Labor Management,<br />
Real-Time Corporate Reports<br />
GIFT CARDS & LOYALTY<br />
PROGRAMS<br />
Gift Cards, Virtual Gift Card<br />
Sales, Customer Rewards<br />
888-988-4470 Sales<br />
FILM RENTAL MANAGEMENT<br />
Automatically Calculate Weekly Film Rental, Create<br />
Payment Vouchers, Settle Films & Manage Credits<br />
NETWORK &<br />
IT SERVICES<br />
Network Support, Hardware<br />
Monitoring, Phone & Surveillance<br />
System Support, ISP Monitoring,<br />
Security & Antivirus<br />
RetrieverSolutionsInc.com<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
95
BOOKING<br />
GUIDE<br />
Release calendar for theatrical<br />
distribution in North America<br />
Release dates are updated through May 26, <strong>2022</strong>.<br />
Please consult distributors to confirm latest listings.<br />
A24<br />
646-568-6015<br />
MARCEL THE SHELL WITH<br />
SHOES ON<br />
Fri, 6/24/22 WIDE<br />
Stars: Jenny Slate, Rosa Salazar<br />
Director: Dean Fleischer-Camp<br />
Rating: PG<br />
Genre: Com<br />
BODIES BODIES BODIES<br />
Fri, 8/5/22 WIDE<br />
Stars: Amandla Stenberg,<br />
Maria Bakalova<br />
Director: Halina Reijn<br />
Rating: NR<br />
Genre: Hor<br />
BRIARCLIFF / OPEN ROAD<br />
FILMS<br />
Avatar: The Way of Water<br />
Fri, 12/16/22 WIDE<br />
GABBY GIFFORDS WON’T BACK<br />
DOWN<br />
Fri, 7/15/22 WIDE<br />
Directors: Betsy West, Julie Cohen<br />
Rating: NR<br />
Genre: Doc<br />
20TH CENTURY STUDIOS<br />
310-369-1000<br />
212-556-2400<br />
BRAHMASTRA PART 1: SHIVA<br />
Fri, 9/9/22 WIDE<br />
AVATAR (2009)<br />
Fri, 9/23/22 WIDE<br />
Stars: Zoe Saldana, Sam Worthington<br />
Director: James Cameron<br />
Rating: NR<br />
Genre: Act/Fan/SF<br />
AMSTERDAM<br />
Fri, 11/4/22 WIDE<br />
Director: David O. Russell<br />
Rating: NR<br />
Genre: Dra<br />
AVATAR: THE WAY OF WATER<br />
Fri, 12/16/22 WIDE<br />
Stars: Zoe Saldana, Sam Worthington<br />
Director: James Cameron<br />
Rating: NR<br />
Genre: Act/Fan/SF<br />
Specs: 3D, Imax, Dolby<br />
UNTITLED 20TH CENTURY <strong>2022</strong><br />
Fri, 12/23/22 WIDE<br />
Rating: R<br />
UNTITLED 20TH CENTURY 2023<br />
Fri, 9/15/23 WIDE<br />
Rating: NR<br />
UNTITLED 20TH CENTURY 2024 1<br />
Fri, 5/24/24 WIDE<br />
Rating: NR<br />
UNTITLED 20TH CENTURY 2024 2<br />
Fri, 7/5/24 WIDE<br />
Rating: NR<br />
AVATAR 3<br />
Fri, 12/20/24 WIDE<br />
Rating: NR<br />
Genre: Act/Fan/SF<br />
AMAZON STUDIOS<br />
CATHERINE CALLED BIRDY<br />
Fri, 9/23/22 LTD<br />
Stars: Bella Ramsey, Billie Piper<br />
Director: Lena Dunham<br />
Rating: PG-13<br />
Genre: Act<br />
GOOD NIGHT OPPY<br />
Fri, 11/4/22 LTD<br />
Director: Ryan White<br />
Rating: PG<br />
Genre: Doc<br />
BLEECKER STREET<br />
MR. MALCOLM’S LIST<br />
Fri, 7/1/22 LTD<br />
Stars: Zawe Ashton, Dìrísù<br />
Director: Emma Holly Jones<br />
Rating: PG<br />
Genre: Rom/Com/Dra<br />
A LOVE SONG<br />
Fri, 7/29/22 LTD<br />
Stars: Dale Dickey, Wes Studi<br />
Director: Max Walker-Silverman<br />
Rating: PG<br />
Genre: Dra<br />
SUMMERING<br />
Fri, 8/12/22 LTD<br />
Stars: Lake Bell, Megan Mullally<br />
Director: James Ponsoldt<br />
Rating: PG-13<br />
Genre: Dra<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
97
ON SCREEN BOOKING GUIDE<br />
BREAKING<br />
Fri, 8/26/22 LTD<br />
Stars: John Boyega,<br />
Michael Kenneth Williams<br />
Director: Abi Damaris Corbin<br />
Rating: NR<br />
Genre: Dra/Thr<br />
DISNEY<br />
818-560-1000<br />
Ask for Distribution<br />
LIGHTYEAR<br />
Fri, 6/17/22 WIDE<br />
Stars: Chris Evans<br />
Director: Angus MacLane<br />
Rating: PG<br />
Genre: Ani<br />
Specs: 3D, Imax, Dolby Vis/Atmos<br />
STRANGE WORLD<br />
Fri, 11/23/22 WIDE<br />
Director: Don Hall<br />
Rating: NR<br />
Genre: Ani<br />
Specs: Dolby Vis/Atmos<br />
ANT-MAN AND THE WASP:<br />
QUANTUMANIA<br />
Fri, 2/17/23 WIDE<br />
Stars: Paul Rudd, Evangeline Lilly<br />
Director: Peyton Reed<br />
Rating: NR<br />
Genre: Act/SF<br />
HAUNTED MANSION<br />
Fri, 3/10/23 WIDE<br />
Director: Justin Simien<br />
Rating: NR<br />
Genre: Hor<br />
UNTITLED INDIANA JONES<br />
Fri, 6/30/23 WIDE<br />
Rating: NR<br />
Genre: Act/Adv<br />
THE MARVELS<br />
Fri, 7/28/23 WIDE<br />
Stars: Brie Larson, Teyonah Parris<br />
Director: Nia DaCosta<br />
Rating: NR<br />
Genre: Act/SF/Fan<br />
UNTITLED DISNEY LIVE ACTION 2023<br />
Fri, 8/11/23 WIDE<br />
Rating: NR<br />
UNTITLED MARVEL 2023<br />
Fri, 11/3/23 WIDE<br />
Rating: NR<br />
Genre: Act/Adv/SF<br />
UNTITLED PIXAR ANIMATION 2024 1<br />
Fri, 3/1/24 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
UNTITLED DISNEY LIVE ACTION<br />
2024 1<br />
Fri, 3/22/24 WIDE<br />
Rating: NR<br />
UNTITLED MARVEL 2024 2<br />
Fri, 5/3/24 WIDE<br />
Rating: NR<br />
Genre: Act/Adv/SF<br />
UNTITLED PIXAR ANIMATION 2024 2<br />
Fri, 6/14/24 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
THOR: LOVE AND THUNDER<br />
Fri, 7/8/22 WIDE<br />
Stars: Chris Hemsworth,<br />
Tessa Thompson<br />
Director: Taika Waititi<br />
Rating: NR<br />
Genre: SF/Fan/Act<br />
Specs: Dolby Vis/Atmos<br />
BLACK PANTHER: WAKANDA<br />
FOREVER<br />
Fri, 11/11/22 WIDE<br />
Director: Ryan Coogler<br />
Rating: NR<br />
Genre: Act/SF/Fan<br />
Specs: Dolby Vis/Atmos<br />
GUARDIANS OF THE GALAXY VOL. 3<br />
Fri, 5/5/23 WIDE<br />
Stars: Chris Pratt, Zoe Saldana<br />
Director: James Gunn<br />
Rating: NR<br />
Genre: Act/Adv/SF<br />
THE LITTLE MERMAID<br />
Fri, 5/26/23 WIDE<br />
Rating: NR<br />
ELEMENTAL<br />
Fri, 6/16/23 WIDE<br />
Director: Peter Sohn<br />
Rating: NR<br />
Genre: Ani<br />
UNTITLED DISNEY ANIMATION<br />
2023<br />
Fri, 11/22/23 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
ROGUE SQUADRON<br />
Fri, 12/22/23 WIDE<br />
Director: Patty Jenkins<br />
Rating: NR<br />
Genre: Act/SF/Fan<br />
UNTITLED MARVEL 2024 1<br />
Fri, 2/16/24 WIDE<br />
Rating: NR<br />
Genre: Act/Adv/SF<br />
FOCUS FEATURES<br />
BRIAN AND CHARLES<br />
Fri, 6/17/22 WIDE<br />
Stars: David Earl, Chris Hayward<br />
Director: Jim Archer<br />
Rating: PG<br />
Genre: Com/Dra<br />
MRS. HARRIS GOES TO PARIS<br />
Fri, 7/15/22 WIDE<br />
Stars: Lesley Manville, Isabelle<br />
Huppert<br />
Director: Anthony Fabian<br />
Rating: PG<br />
Genre: Dra<br />
VENGEANCE<br />
Fri, 7/29/22 WIDE<br />
Stars: B.J. Novak, Issa Rae<br />
Director: B.J. Novak<br />
Rating: NR<br />
Genre: Com/Thr<br />
TÁR<br />
Fri, 8/7/22 WIDE<br />
Stars: Cate Blanchett, Nina Hoss<br />
Director: Todd Field<br />
Rating: NR<br />
Genre: Dra/Bio<br />
GRAVITAS PREMIERE<br />
MACK & RITA<br />
Fri, 8/12/24 WIDE<br />
Stars: Diane Keaton, Elizabeth Lail<br />
Director: Katie Aselton<br />
Rating: NR<br />
Genre: Com, Dra<br />
GREENWICH ENTERTAINMENT<br />
Thor: Love and Thunder<br />
Fri, 7/8/22 WIDE<br />
MY DONKEY, MY LOVER & I<br />
Fri, 6/17/22 LTD<br />
Stars: Laure Calamy,<br />
Benjamin Lavernhe<br />
Director: Caroline Vignal<br />
Rating: NR<br />
Genre: Com<br />
98<br />
<strong>CineEurope</strong> <strong>2022</strong>
STAY PRAYED UP<br />
Fri, 6/17/22 LTD<br />
Directors: D.L. Anderson,<br />
Matthew Durning<br />
Rating: NR<br />
Genre: Doc<br />
Paws of Fury: The Legend of Hank<br />
Fri, 7/15/22 WIDE<br />
ACCEPTED<br />
Fri, 7/1/24 LTD<br />
Director: Dan Chen<br />
Rating: NR<br />
Genre: Doc<br />
IFC FILMS<br />
BOOKINGS@IFCFILMS.COM<br />
OFFICIAL COMPETITION<br />
Fri, 6/17/22 LTD<br />
Stars: Penélope Cruz,<br />
Antonio Banderas<br />
Directors: Mariano Cohn,<br />
Gastón Duprat<br />
Rating: R<br />
Genre: Com/Dra<br />
FLUX GOURMET<br />
Fri, 6/24/22 LTD<br />
Stars: Asa Butterfield,<br />
Gwendoline Christie<br />
Director: Peter Strickland<br />
Rating: NR<br />
Genre: Com/Hor<br />
RUBIKON<br />
Fri, 7/1/22 LTD<br />
Stars: Julia Franz Richter,<br />
George Blagden<br />
Director: Magdalena Lauritsch<br />
Rating: NR<br />
Genre: SF<br />
BOTH SIDES OF THE BLADE<br />
Fri, 7/8/22 LTD<br />
Stars: Juliette Binoche,<br />
Vincent Lindon<br />
Director: Claire Denis<br />
Rating: NR<br />
Genre: Rom<br />
SHE WILL<br />
Fri, 7/15/22 LTD<br />
Stars: Alice Krige,<br />
Malcolm McDowell<br />
Director: Charlotte Colbert<br />
Rating: NR<br />
Genre: Hor<br />
RESURRECTION<br />
Fri, 8/05/22 LTD<br />
Stars: Rebecca Hall, Tim Roth<br />
Director: Andrew Semans<br />
Rating: NR<br />
Genre: Dra/Hor<br />
SPIN ME ROUND<br />
Fri, 8/19/22 LTD<br />
Stars: Alison Brie, Aubrey Plaza<br />
Director: Jeff Baena<br />
Rating: NR<br />
Genre: Com<br />
PRETTY PROBLEMS<br />
Fri, 8/26/22 LTD<br />
Stars: Britt Rentschler,<br />
Michael Tennant<br />
Director: Kestrin Pantera<br />
Rating: NR<br />
Genre: Com<br />
KINO LORBER<br />
OLGA<br />
Fri, 6/24/22 LTD<br />
Stars: Anastasia Budiashkina,<br />
Sabrina Rubtsova<br />
Director: Elie Grappe<br />
Rating: NR<br />
Genre: Dra<br />
LIONSGATE<br />
310-309-8400<br />
ARE YOU THERE GOD? IT’S ME,<br />
MARGARET<br />
Fri, 9/16/22 WIDE<br />
Stars: Rachel McAdams,<br />
Abby Ryder Fortson<br />
Director: Kelly Fremon Craig<br />
Rating: NR<br />
Genre: Fam<br />
WHITE BIRD: A WONDER STORY<br />
Fri, 10/14/22 WIDE<br />
Stars: Bryce Gheisar, Ariella Glaser<br />
Director: Marc Forster<br />
Rating: NR<br />
Genre: Dra/Fam<br />
THE DEVIL’S LIGHT<br />
Fri, 10/28/22 WIDE<br />
Stars: Virginia Madsen, Ben Cross<br />
Director: Daniel Stamm<br />
Rating: NR<br />
Genre: Hor<br />
JOHN WICK: CHAPTER 4<br />
Fri, 3/24/23 WIDE<br />
Stars: Keanu Reeves<br />
Director: Chad Stahelski<br />
Rating: NR<br />
Genre: Act<br />
MAGNOLIA PICTURES<br />
212-379-9704<br />
Neal Block: nblock@magpictures.com<br />
MY OLD SCHOOL<br />
Fri, 7/22/22 LTD<br />
Stars: Alan Cumming<br />
Director: Jono McLeod<br />
Rating: NR<br />
Genre: Doc<br />
I LOVE MY DAD<br />
Fri, 8/5/22 LTD<br />
Stars: Patton Oswalt,<br />
James Morosini<br />
Director: James Morosini<br />
Rating: NR<br />
Genre: Com/Rom<br />
RIOTSVILLE, USA<br />
Fri, 9/16/22 LTD<br />
Director: Sierra Pettengill<br />
Rating: NR<br />
Genre: Doc<br />
NEON<br />
hal@neonrated.com<br />
BEBA<br />
Fri, 6/24/22 LTD<br />
Director: Rebeca Huntt<br />
Rating: R<br />
Genre: Doc<br />
OSCILLOSCOPE LABORATORIES<br />
212-219-4029<br />
POSER<br />
Fri, 6/17/22 LTD<br />
Stars: Sylvie Mix, Bobbi Kitten<br />
Directors: Ori Segev, Noah Dixon<br />
Rating: NR<br />
Genre: Thr<br />
CLARA SOLA<br />
Fri, 7/1/22 LTD<br />
Director: Nathalie Álvarez Mesén<br />
Rating: NR<br />
Genre: Doc<br />
ANONYMOUS CLUB<br />
Fri, 7/15/22 LTD<br />
Director: Danny Cohen<br />
Rating: NR<br />
Genre: Doc<br />
PARAMOUNT<br />
323-956-5000<br />
PAWS OF FURY: THE LEGEND<br />
OF HANK<br />
Fri, 7/15/22 WIDE<br />
Stars: Michael Cera, Ricky Gervais<br />
Directors: Mark Koetsier, Rob Minkoff<br />
Rating: PG<br />
Genre: Ani<br />
SECRET HEADQUARTERS<br />
Fri, 8/5/22 WIDE<br />
Stars: Owen Wilson<br />
Rating: NR<br />
Genre: Fam/Adv<br />
SMILE<br />
Fri, 9/30/22 WIDE<br />
Director: Parker Finn<br />
Rating: NR<br />
Genre: Hor<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
99
ON SCREEN BOOKING GUIDE<br />
The Woman King<br />
Fri, 9/16/22 WIDE<br />
SABAN FILMS<br />
TAKE THE NIGHT<br />
Fri, 7/8/22 LTD<br />
Stars: Seth McTigue, Roy Huang<br />
Director: Seth McTigue<br />
Rating: NR<br />
Genre: Thr<br />
SEARCHLIGHT PICTURES<br />
212-556-2400<br />
UNTITLED SEARCHLIGHT <strong>2022</strong><br />
Fri, 8/12/22 WIDE<br />
Rating: NR<br />
THE BANSHEES OF INISHERIN<br />
Fri, 10/21/22 WIDE<br />
Stars: Barry Keoghan, Colin Farrell<br />
Director: Martin McDonagh<br />
Rating: NR<br />
Genre: Dra<br />
BABYLON<br />
Fri, 12/23/22 WIDE<br />
Director: Damien Chazelle<br />
Rating: NR<br />
Genre: Dra<br />
UNTITLED A QUIET PLACE<br />
Fri, 9/22/23 WIDE<br />
Director: Jeff Nichols<br />
Rating: NR<br />
Genre: Hor<br />
UNTITLED TRANSFORMERS<br />
ANIMATION<br />
Fri, 7/19/24 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
THE MENU<br />
Fri, 11/18/22 WIDE<br />
Stars: Anya Taylor-Joy, Ralph Fiennes<br />
Director: Mark Mylod<br />
Rating: NR<br />
Genre: Com/Hor<br />
SONY<br />
212-833-8500<br />
DUNGEONS & DRAGONS:<br />
HONOR AMONG THIEVES<br />
Fri, 3/3/23 WIDE<br />
Stars: Chris Pine, Michelle Rodriguez<br />
Directors: Jonathan Goldstein,<br />
John Francis Daley<br />
Rating: NR<br />
Genre: Fan<br />
UNTITLED SCREAM SEQUEL<br />
Fri, 3/31/23 WIDE<br />
Rating: NR<br />
Hor<br />
TRANSFORMERS: RISE OF THE<br />
BEASTS<br />
Fri, 6/9/23 WIDE<br />
Stars: Anthony Ramos,<br />
Dominique Fishback<br />
Director: Steven Caple Jr.<br />
Rating: NR<br />
Genre: Act/Adv/SF<br />
MISSION: IMPOSSIBLE - DEAD<br />
RECKONING PART ONE<br />
Fri, 7/14/23 WIDE<br />
Stars: Tom Cruise, Ving Rhames<br />
Director: Christopher McQuarrie<br />
Rating: NR<br />
Genre: Act<br />
TEENAGE MUTANT NINJA TURTLES:<br />
THE NEXT CHAPTER<br />
Fri, 8/4/23 WIDE<br />
Director: Jeff Rowe<br />
Rating: NR<br />
Genre: Ani<br />
PAW PATROL: THE MIGHTY MOVIE<br />
Fri, 10/13/23 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
UNTITLED RYAN REYNOLDS/JOHN<br />
KRASINSKI FILM<br />
Fri, 11/17/23 WIDE<br />
Stars: John Krasinski, Ryan Reynolds<br />
Director: John Krasinski<br />
Rating: NR<br />
Genre: Com/Fan<br />
TIGER’S APPRENTICE<br />
Wed, 12/20/23 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
UNTITLED STAR TREK<br />
Fri, 12/22/23 WIDE<br />
Rating: NR<br />
Genre: SF/Act<br />
UNTITLED BOB MARLEY<br />
Fri, 1/12/24 WIDE<br />
Rating: NR<br />
Genre: Bio<br />
MISSION: IMPOSSIBLE 8<br />
Fri, 6/28/24 WIDE<br />
Stars: Tom Cruise<br />
Director: Christopher McQuarrie<br />
Rating: NR<br />
Genre: Act<br />
UNTITLED SMURFS ANIMATED<br />
MUSICAL<br />
Fri, 12/20/24 WIDE<br />
Rating: NR<br />
Genre: Ani/Mus<br />
RLJ ENTERTAINMENT<br />
MURDER AT YELLOWSTONE CITY<br />
Fri, 6/24/22 LTD<br />
Stars: Gabriel Byrne, Thomas Jane<br />
Director: Richard Gray<br />
Rating: NR<br />
Genre: Wes<br />
ROADSIDE ATTRACTIONS<br />
323-882-8490<br />
EMILY THE CRIMINAL<br />
Fri, 8/12/22 WIDE<br />
Stars: Aubrey Plaza, Theo Rossi<br />
Director: John Patton Ford<br />
Rating: NR<br />
Genre: Dra/Thr<br />
CALL JANE<br />
Fri, 10/14/22 WIDE<br />
Stars: Elizabeth Banks,<br />
Sigourney Weaver<br />
Director: Phyllis Nagy<br />
Rating: NR<br />
Genre: Dra<br />
WHERE THE CRAWDADS SING<br />
Fri, 7/15/22 WIDE<br />
Stars: Daisy Edgar-Jones,<br />
Taylor John Smith<br />
Director: Olivia Newman<br />
Rating: NR<br />
Genre: Dra<br />
BULLET TRAIN<br />
Fri, 8/5/22 WIDE<br />
Stars: Brad Pitt, Joey King<br />
Director: David Leitch<br />
Rating: NR<br />
Genre: Act<br />
Specs: Imax, Dolby Vis/Atmos<br />
THE BRIDE<br />
Fri, 8/26/22 WIDE<br />
Stars: Nathalie Emmanuel,<br />
Thomas Doherty<br />
Director: Jessica M. Thompson<br />
Rating: NR<br />
Genre: Hor/Thr<br />
THE WOMAN KING<br />
Fri, 9/16/22 WIDE<br />
Stars: Viola Davis, Thuso Mbedu<br />
Director: Gina Prince-Bythewood<br />
Rating: NR<br />
Genre: His/Dra<br />
100<br />
<strong>CineEurope</strong> <strong>2022</strong>
LYLE, LYLE, CROCODILE<br />
Fri, 10/7/22 WIDE<br />
Stars: Javier Bardem, Winslow Fegley<br />
Directors: Will Speck, Josh Gordon<br />
Rating: NR<br />
Genre: Fam<br />
DEVOTION<br />
Fri, 10/14/22 LTD<br />
Stars: Jonathan Majors<br />
Director: J.D. Dillard<br />
Rating: PG-13<br />
Genre: Act/Dra/War<br />
I WANNA DANCE WITH SOMEBODY<br />
Wed, 12/21/22 WIDE<br />
Stars: Naomi Ackie, Stanley Tucci<br />
Director: Kasi Lemmons<br />
Rating: NR<br />
Genre: Dra/Bio/Mus<br />
A MAN CALLED OTTO<br />
Fri, 12/25/22 WIDE<br />
Stars: Tom Hanks, Mariana Treviño<br />
Director: Marc Foster<br />
Rating: NR<br />
Genre: Dra<br />
KRAVEN THE HUNTER<br />
Fri, 1/13/23 WID<br />
Stars: Aaron Taylor-Johnson,<br />
Russell Crowe<br />
Director: J.C. Chandor<br />
Rating: NR<br />
Genre: Act/Adv/SF<br />
Specs: Imax<br />
HAROLD AND THE PURPLE CRAYON<br />
Fri, 1/27/23 WIDE<br />
Stars: Zachary Levi, Zooey Deschanel<br />
Director: Carlos Saldanha<br />
Rating: NR<br />
Genre: Fam<br />
Hallelujah: Leonard Cohen,<br />
A Journey, A Song<br />
Fri, 7/1/22 LTD<br />
IT’S ALL COMING BACK TO ME<br />
Fri, 2/10/23 WIDE<br />
Stars: Priyanka Chopra Jonas,<br />
Sam Heughan<br />
Director: Jim Strouse<br />
Rating: NR<br />
Genre: Mus/Rom<br />
UNTITLED GEORGE FOREMAN<br />
BIOPIC<br />
Fri, 4/7/23 WIDE<br />
Stars: Khris Davis, Sullivan Jones<br />
Director: George Tillman Jr.<br />
Rating: NR<br />
Genre: Dra/Bio<br />
65<br />
Fri, 4/14/23 WIDE<br />
Stars: Adam Driver, Ariana Greenblatt<br />
Director: Scott Beck, Bryan Woods<br />
Rating: NR<br />
Genre: SF/Thr<br />
SPIDER-MAN: ACROSS THE<br />
SPIDER-VERSE<br />
Fri, 6/2/23 WIDE<br />
Stars: Oscar Isaac, Shameik Moore<br />
Directors: Joaquim Dos Santos,<br />
Kemp Powers, Justin K. Thompson<br />
Rating: NR<br />
Genre: Ani<br />
Specs: Imax<br />
UNTITLED SONY/MARVEL<br />
UNIVERSE 1<br />
Fri, 6/23/23 WIDE<br />
Rating: NR<br />
MADAME WEB<br />
Fri, 7/7/23 WIDE<br />
Rating: NR<br />
Genre: Act/Adv/Fan<br />
THE EQUALIZER 3<br />
Fri, 9/1/23 WIDE<br />
Rating: NR<br />
Genre: Act/Thr<br />
Specs: Imax<br />
UNTITLED SONY/MARVEL<br />
UNIVERSE 2<br />
Fri, 10/6/23 WIDE<br />
Rating: NR<br />
EL MUERTO<br />
Fri, 1/12/24 WIDE<br />
Stars: Bad Bunny<br />
SPIDER-MAN: BEYOND THE<br />
SPIDER-VERSE<br />
Fri, 3/29/24 WIDE<br />
Stars: Oscar Isaac, Shameik Moore<br />
Directors: Joaquim Dos Santos,<br />
Kemp Powers, Justin K. Thompson<br />
Rating: NR<br />
Genre: Ani<br />
Specs: Imax<br />
SONY PICTURES CLASSICS<br />
Tom Prassis<br />
212-833-4981<br />
HALLELUJAH: LEONARD COHEN,<br />
A JOURNEY, A SONG<br />
Fri, 7/1/22 LTD<br />
Directors: Daniel Geller,<br />
Dayna Goldfine<br />
Rating: NR<br />
Genre: Doc<br />
STX ENTERTAINMENT<br />
310-742-2300<br />
BED REST<br />
Fri, 7/15/22 WIDE<br />
Stars: Melissa Barrera<br />
Director: Lori Evans Taylor<br />
Rating: NR<br />
Genre: Hor<br />
UNITED ARTISTS RELEASING<br />
310-724-5678<br />
Ask for Distribution<br />
SAMARITAN<br />
Fri, 8/26/22 WIDE<br />
Stars: Sylvester Stallone<br />
Director: Julius Avery<br />
Rating: PG-13<br />
Genre: Act/Thr<br />
Specs: Dolby Vis/Atmos<br />
THREE THOUSAND YEARS OF<br />
LONGING<br />
Fri, 8/31/22 WIDE<br />
Stars: Iris Elba, Tilda Swinton<br />
Director: George Miller<br />
Rating: NR<br />
Genre: Dra/Fan<br />
DARK HARVEST<br />
Fri, 9/23/22 WIDE<br />
Stars: Casey Likes, E’myri Crutchfield<br />
Director: David Slade<br />
Rating: NR<br />
Genre: Hor<br />
TILL<br />
Fri, 10/7/22 WIDE<br />
Stars: Danielle Deadwyler,<br />
Whoopi Goldberg<br />
Director: Chinonye Chukwu<br />
Rating: NR<br />
Genre: His/Dra<br />
CREED III<br />
Fri, 11/23/22 WIDE<br />
Stars: Michael B. Jordan,<br />
Tessa Thompson<br />
Director: Michael B. Jordan<br />
Rating: NR<br />
Genre: Dra<br />
UNTITLED RUSSO BROTHERS<br />
FAMILY FILM<br />
Fri, 1/13/23 WIDE<br />
Rating: NR<br />
Genre: Fam<br />
ON A WING AND A PRAYER<br />
Wed, 4/5/23 WIDE<br />
Stars: Dennis Quaid,<br />
Heather Graham<br />
Director: Sean McNamara<br />
Rating: NR<br />
Genre: Dra<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
101
ON SCREEN BOOKING GUIDE<br />
UNIVERSAL<br />
818-777-1000<br />
THE BLACK PHONE<br />
Fri, 6/24/22 WIDE<br />
Stars: Ethan Hawke, Mason Thames<br />
Director: Scott Derrickson<br />
Rating: R<br />
Genre: Hor<br />
Specs: Dolby Vis/Atmos<br />
MINIONS: THE RISE OF GRU<br />
Fri, 7/1/22 WIDE<br />
Stars: Steve Carell, Taraji P. Henson<br />
Director: Kyle Balda<br />
Rating: PG<br />
Genre: Ani<br />
Specs: Dolby Vis/Atmos<br />
NOPE<br />
Fri, 7/22/22 WIDE<br />
Stars: Daniel Kaluuya, Keke Palmer<br />
Director: Joran Peele<br />
Rating: NR<br />
Genre: Hor<br />
Specs: Imax/Dolby Vis/Atmos<br />
EASTER SUNDAY<br />
Fri, 8/5/22 WIDE<br />
Stars: Jo Koy, Jimmy O. Yang<br />
Director: Jay Chandrasekhar<br />
Rating: NR<br />
Genre: Com<br />
BEAST<br />
Fri, 8/19/22 WIDE<br />
Stars: Idris Elba<br />
Director: Baltasar Kormákur<br />
Rating: NR<br />
Genre: Thr<br />
Minions: The Rise of Gru<br />
Fri, 7/1/22 WIDE<br />
DISTANT<br />
Fri, 9/16/22 WIDE<br />
Stars: Anthony Ramos, Zachary Quinto<br />
Directors: Josh Gordon, Will Speck<br />
Rating: PG-13<br />
Genre: Com/SF<br />
Specs: Dolby Atmos<br />
BROS<br />
Fri, 9/30/22 WIDE<br />
Stars: Billy Eichner<br />
Director: Nicholas Stoller<br />
Rating: NR<br />
Genre: Com/Rom<br />
HALLOWEEN ENDS<br />
Fri, 10/14/22 WIDE<br />
Rating: NR<br />
Genre: Hor<br />
Dolby Vis/Atmos<br />
TICKET TO PARADISE<br />
Fri, 10/21/22 WIDE<br />
Stars: George Clooney, Julia Roberts<br />
Director: Ol Parker<br />
Rating: NR<br />
Genre: Rom/Com<br />
SHE SAID<br />
Fri, 11/18/22 WIDE<br />
Stars: Carey Mulligan, Zoe Kazan<br />
Director: Maria Schrader<br />
Rating: NR<br />
Genre: Dra<br />
THE FABELMANS<br />
Wed, 11/23/22 WIDE<br />
Stars: Michelle Williams, Seth Rogen<br />
Director: Steven Spielberg<br />
Rating: NR<br />
Genre: Dra<br />
VIOLENT NIGHT<br />
Fri, 12/2/22 WIDE<br />
Stars: David Harbour<br />
Director: Tommy Wirkola<br />
Rating: NR<br />
Genre: Act/Thr<br />
PUSS AND BOOTS: THE LAST WISH<br />
Fri, 12/21/22 WIDE<br />
Stars: Antonio Banderas,<br />
Salma Hayek<br />
Director: Joel Crawford<br />
Rating: NR<br />
Genre: Ani<br />
M3GAN<br />
Fri, 1/13/23 WIDE<br />
Stars: Allison Williams, Ronny Chieng<br />
Director: Gerard Johnstone<br />
Rating: NR<br />
Genre: Hor/Thr<br />
KNOCK AT THE CABIN<br />
Fri, 2/3/23 WIDE<br />
Director: M. Night Shyamalan<br />
Rating: NR<br />
Genre: Thr<br />
COCAINE BEAR<br />
Fri, 2/24/23 WIDE<br />
Stars: Keri Russell, Margo Martindale<br />
Director: Elizabeth Banks<br />
Rating: NR<br />
SUPER MARIO BROS.<br />
Fri, 4/7/23 WIDE<br />
Stars: Chris Pratt, Anya Taylor-Joy<br />
Directors: Aaron Horvath,<br />
Michael Jelenic<br />
Rating: NR<br />
Genre: Ani<br />
RENFIELD<br />
Fri, 4/14/23 WIDE<br />
Stars: Nicholas Hoult, Nicolas Cage<br />
Director: Chris McKay<br />
Rating: NR<br />
Genre: Hor, Com<br />
FAST X<br />
Fri, 5/19/23 WIDE<br />
Stars: Vin Diesel, Charlize Theron<br />
Director: Louis Leterrier<br />
Rating: NR<br />
Genre: Act<br />
STRAYS<br />
Fri, 6/9/23 WIDE<br />
Stars: Will Ferrell, Jamie Foxx<br />
Director: Josh Greenbaum<br />
Rating: NR<br />
Genre: Ani<br />
MIGRATION<br />
Fri, 6/30/23 WIDE<br />
Director: Benjamin Renner<br />
Rating: NR<br />
Genre: Ani<br />
OPPENHEIMER<br />
Fri, 7/21/23 WIDE<br />
Stars: Cillian Murphy, Emily Blunt<br />
Director: Christopher Nolan<br />
Rating: NR<br />
Genre: Dra/War<br />
UNTITLED UNIVERSAL EVENT FILM<br />
2023 1<br />
Fri, 8/4/23 WIDE<br />
Rating: NR<br />
THE LAST VOYAGE OF THE DEMETER<br />
Fri, 8/11/23 WIDE<br />
Stars: Corey Hawkins, Aisling Franciosi<br />
Director: André Øvredal<br />
Rating: NR<br />
Genre: Hor<br />
UNTITLED UNIVERSAL EVENT FILM<br />
2023 2<br />
Fri, 9/29/23 WIDE<br />
Rating: NR<br />
EXORCIST FRANCHISE IP<br />
Fri, 10/13/23 WIDE<br />
Rating: NR<br />
Genre: Hor<br />
TROLLS 3<br />
Fri, 11/17/23 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
DESPICABLE ME 4<br />
Wed, 7/3/23 WIDE<br />
Stars: Steve Carell, Kristen Wiig<br />
Director: Chris Renaud<br />
Rating: NR<br />
Genre: Ani<br />
UNTITLED UNIVERSAL EVENT FILM<br />
2024 1<br />
Fri, 1/12/24 WIDE<br />
Rating: NR<br />
102<br />
<strong>CineEurope</strong> <strong>2022</strong>
Don’t Worry Darling<br />
Fri, 9/23/22 WIDE<br />
SHAZAM! FURY OF THE GODS<br />
Wed, 12/21/22 WIDE<br />
Stars: Zachary Levi,<br />
Jack Dylan Grazer<br />
Director: David F. Sandberg<br />
Rating: NR<br />
Genre: Act/Adv/Fan<br />
Specs: Imax<br />
AQUAMAN AND THE LOST<br />
KINGDOM<br />
Fri, 3/17/23 WIDE<br />
Stars: Jason Momoa<br />
Director: James Wan<br />
Rating: NR<br />
Genre: Act/SF/Fan<br />
Specs: Imax/Dolby Vis/Atmos<br />
WONKA<br />
Fri, 12/15/23 WIDE<br />
Stars: Timothée Chalamet<br />
Director: Paul King<br />
Rating: NR<br />
Genre: Fan<br />
Specs: Imax<br />
UNTITLED WB EVENT FILM 2023<br />
Fri, 12/25/23 WIDE<br />
Rating: NR<br />
TOTO<br />
Fri, 2/2/24 WIDE<br />
Director: Alex Timbers<br />
Rating: NR<br />
Genre: Ani<br />
UNTITLED UNIVERSAL ANIMATED<br />
EVENT FILM 2024 1<br />
Fri, 2/9/24 WIDE<br />
Rating: NR<br />
Genre: Ani<br />
UTOPIA MEDIA<br />
SHARP STICK<br />
Fri, 7/29/22 LTD<br />
Stars: Kristine Froseth,<br />
Jennifer Jason Leigh<br />
Director: Lena Dunham<br />
Rating: NR<br />
Genre: Com<br />
VERTICAL ENTERTAINMENT<br />
THE ROAD TO GALENA<br />
Fri, 7/8/22 LTD<br />
Stars: Ben Winchell,<br />
Aimee Teegarden<br />
Director: Joe Hall<br />
Rating: NR<br />
Genre: Dra<br />
WARNER BROS.<br />
818-977-1850<br />
ELVIS<br />
Fri, 6/24/22 WIDE<br />
Stars: Austin Butler, Tom Hanks<br />
Director: Baz Luhrmann<br />
Rating: PG-13<br />
Genre: Dra/Bio/Mus<br />
Specs: Dolby Vis/Atmos<br />
THE LAST TRAIN TO NEW YORK<br />
Fri, 4/21/23 WIDE<br />
Director: Timo Tjahjanto<br />
Rating: NR<br />
Genre: Act/Hor<br />
THE FLASH<br />
Fri, 6/23/23 WIDE<br />
Stars: Ezra Miller, Kiersey Clemons<br />
Director: Andy Muschietti<br />
Rating: NR<br />
Genre: Act/SF/Fan<br />
Specs: Imax<br />
BARBIE<br />
Fri, 7/21/23 WIDE<br />
Stars: Margot Robbie, Ryan Gosling<br />
Director: Greta Gerwig<br />
Rating: NR<br />
Genre: Com<br />
UNTITLED DC EVENT FILM 2024 1<br />
Fri, 3/15/24 WIDE<br />
Rating: NR<br />
THE LORD OF THE RINGS: THE WAR<br />
OF THE ROHIRRIM<br />
Fri, 4/12/24 WIDE<br />
Director: Kenji Kamiyama<br />
Rating: NR<br />
Genre: Ani/Fan<br />
FURIOSA<br />
Fri, 5/24/24 WIDE<br />
Stars: Anya Taylor-Joy,<br />
Chris Hemsworth<br />
Director: George Miller<br />
Rating: NR<br />
Genre: Act<br />
ABANDONED<br />
Fri, 6/17/22 LTD<br />
Stars: Emma Roberts,<br />
Michael Shannon<br />
Director: Spencer Squire<br />
Rating: PG<br />
Genre: Hor<br />
THE LOST GIRLS<br />
Fri, 6/17/22 LTD<br />
Stars: Joely Richardson,<br />
Vanessa Redgrave<br />
Director: Livia De Paolis<br />
Rating: NR<br />
Genre: Dra/Fan<br />
FIRST LOVE<br />
Fri, 6/17/22 LTD<br />
Stars: Diane Kruger,<br />
Hero Fiennes Tiffin<br />
Director: A.J. Edwards<br />
Rating: NR<br />
Genre: Dra<br />
LAST THE NIGHT<br />
Fri, 7/1/22 LTD<br />
Stars: Brian Austin Green, Eve Mauro<br />
Director: Nick Leisure<br />
Rating: NR<br />
Genre: Hor/Thr<br />
DC LEAGUE OF SUPER-PETS<br />
Fri, 7/29/22 WIDE<br />
Stars: Dwayne Johnson, Kevin Hart<br />
Director: Sam Levine<br />
Rating: PG<br />
Genre: Ani<br />
Specs: Dolby Vis/Atmos<br />
SALEM’S LOT<br />
Fri, 9/9/22 WIDE<br />
Stars: Alfre Woodard, Lewis Pullman<br />
Director: Gary Dauberman<br />
Rating: NR<br />
Genre: Hor<br />
Specs: Dolby Vis/Atmos<br />
DON’T WORRY DARLING<br />
Fri, 9/23/22 WIDE<br />
Stars: Florence Pugh, Harry Styles<br />
Director: Olivia Wilde<br />
Rating: R<br />
Genre: Thr<br />
BLACK ADAM<br />
Fri, 10/21/22 WIDE<br />
Stars: Dwayne Johnson, Aldis Hodge<br />
Director: Jaume Collet-Serra<br />
Rating: NR<br />
Genre: Act/Fan<br />
Specs: Imax<br />
THE MEG 2<br />
Fri, 8/4/23 WIDE<br />
Stars: Jason Statham, Wu Jing<br />
Director: Ben Wheatley<br />
Rating: NR<br />
Genre: Act<br />
BLUE BEETLE<br />
Fri, 8/18/23 WIDE<br />
Stars: Xolo Maridueña<br />
Director: Angel Manuel Soto<br />
Rating: NR<br />
Genre: SF/Fan/Act<br />
UNTITLED DC EVENT FILM 2023<br />
Fri, 9/22/23 WIDE<br />
Rating: NR<br />
Genre: Act<br />
DUNE: PART TWO<br />
Fri, 10/20/23 WIDE<br />
Stars: Timothée Chalamet, Zendaya<br />
Director: Denis Villeneuve<br />
Rating: NR<br />
Genre: SF<br />
THE COLOR PURPLE<br />
Fri, 12/20/23 WIDE<br />
Stars: Corey Hawkins, Taraji P. Henson<br />
Director: Blitz Bazawule<br />
Rating: NR<br />
Genre: Mus<br />
<strong>CineEurope</strong> <strong>2022</strong><br />
103
MARKETPLACE<br />
ADVERTISE<br />
IN THE NEXT<br />
ISSUE OF<br />
Our Sponsors<br />
Advertiser<br />
Page<br />
Arts Alliance Media 02<br />
<strong>CineEurope</strong> 47<br />
Cinionic<br />
BC<br />
Cretors 13<br />
GDC Technology 06-07<br />
Geneva Convention 66<br />
Gold Medal <strong>Pro</strong>ducts 85<br />
ICE Theaters 28-29<br />
LTI 36<br />
Pathé 50<br />
QSC<br />
IFC<br />
Ready Theatre Systems 85<br />
Redemption Plus 20<br />
Retriever Solutions 95<br />
Sensible Cinema Software 128<br />
Spotlight Cinema Networks 23<br />
Strong MDI 10<br />
Telescopic Seating<br />
05, IBC<br />
The <strong>Boxoffice</strong> Company 95, 96<br />
Tivoli 01<br />
Vue International 43<br />
Image Credits & Acknowledgments<br />
Cover: Photo of Anna Marsh, courtesy StudioCanal<br />
© François Roelants / Canal+<br />
Page 03: Courtesy of Bleecker Street, Photo by Ross Ferguson<br />
Page 04: Courtesy of Pathé<br />
Page 11: Courtesy of NATO, Photo by Ryan Miller<br />
Page 12: Courtesy of NATO, Photo by Ryan Miller<br />
Page 14: Courtesy of Variety - the Children’s Charity,<br />
Universal, Illumination Entertainment<br />
Page 15: Courtesy of <strong>Pro</strong>nto Films<br />
Page 16-17: Courtesy of Ross Melnick<br />
Page 21: Courtesy of Courtesy of Digital Gym Cinema,<br />
Photo by Paulo Neira<br />
Page 22-27: Courtesy of Digital Gym Cinema,<br />
Photos by Paulo Neira<br />
Page 30: Adobe Stock<br />
Page 32: Photo courtesy of 20th Century Studios.<br />
Page 34: Photo courtesy of Warner Bros. Photo by Hugh<br />
Stewart<br />
Page 35: Photo courtesy of ScreenX; sidebar photos<br />
courtesy of Cinionic, Christie, GDC Technology<br />
Page 37: Photo courtesy of Cineworld<br />
Page 38: Photo courtesy of UNIC<br />
Page 41: Photo courtesy of Vue<br />
Page 43: Adobe Stock<br />
Page 44: Photo courtesy StudioCanal<br />
Page 49: Photo courtesy of UNIC<br />
Page 51-65: All photos courtesy of respective companies<br />
Page 67: Courtesy of Bleecker Street, Photo by Ross Ferguson<br />
Page 68: Courtesy of Sony Pictures Entertainment Inc. Photo<br />
by Ilze Kitshoff<br />
Page 69: Courtesy CinemaCon/<br />
sidebar pic courtesy Warner Bros.<br />
Page 70: Amsterdam: © <strong>2022</strong> 20th Century Studios.<br />
Page 71: Photo courtesy 20th Century Studios.<br />
Photo courtesy of Universal Pictures.<br />
Pages 72-79: Photos courtesy of Sony Pictures Entertainment<br />
Inc. Photos by Michele K Short.<br />
Pages 80-84: Photos courtesy Avali Film Ltd.<br />
Pages 86-93: Courtesy of Bleecker Street, Photo by Ross<br />
Ferguson<br />
Page 94: Photos courtesy of Fathom Events<br />
Page 97: Photo courtesy of 20th Century Studios.<br />
Page 98: Photo by Jasin Boland. ©Marvel Studios <strong>2022</strong>.<br />
Page 99: Photo courtesy Paramount Pictures<br />
Page 100: Courtesy of Sony Pictures Entertainment Inc. Photo<br />
by Ilze Kitshoff<br />
Page 101: Graeme Mitchell - Redux.<br />
Courtesy of Sony Pictures Classics.<br />
Page 102: Courtesy of Universal Pictures<br />
Page 103: Courtesy of Warner Bros. Pictures<br />
Call or Email to book space<br />
today!<br />
Patricia Martin<br />
patricia.martin@boxoffice.com<br />
203-788-1447<br />
104 <strong>CineEurope</strong> <strong>2022</strong>