SUMMER 2022 | VOL. 5 ISSUE 2
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FROM THE PUBLISHER
04 | 01945
A publication of Essex Media Group
Edward M. Grant
CHIEF EXECUTIVE OFFICER
Michael H. Shanahan
Edward L. Cahill
John M. Gilberg
Edward M. Grant
Gordon R. Hall
Monica Connell Healey
J. Patrick Norton
Michael H. Shanahan
CHIEF FINANCIAL OFFICER
William J. Kraft
CHIEF OPERATING OFFICER
James N. Wilson
Courtney La Verne
Edwin G. Peralta Jr.
06 What's up
08 Harbor master
10 Enduring record
12 Jo-Mary magic
14 In the mix
16 Mission man
20 Furry feasters
24 Steady goer
28 Batters up
36 House Money
ESSEX MEDIA GROUP
85 Exchange St.
Lynn, MA 01901
Abortion, politics, and race. Third-rail issues, all. The first two are, relatively speaking, fairly
new; essentially dating back to the 20th century.
Race? The story is long and, at times, ugly. We just can’t seem to get out of our own way.
In this issue of 01945, we focus on the Marblehead Museum's continuing effort to study
race as it relates to the region's and the town's history.
The museum now provides a digital database called "Free and Enslaved People of Color,"
which documents stories of the Black, Indiginous and People of Color (BIPOC) who lived
and worked in Marblehead through the 1800s. It hopes to shed light on the diverse people
who contributed to our community.
Reading the story reminded me about something colleague Steve Krause told me years ago,
about an interview he conducted for a piece he was doing for The Daily Item. The interview
took place in the cellar of the Marblehead Arts Association building, on Hooper Street.
As Krause recalled, the executive director took him through the building and, when she got
to a boarded-up room, she told him that legend had it that it was the place where the freed
slaves brought here through the Underground Railroad took refuge.
The Underground Railroad, of course, was a network of clandestine routes and safehouses
used by escaped slaves to find freedom in the northern United States and Canada.
Underground Railroad destinations on the North Shore weren't as rare as you might think.
There were also reportedly houses in Lynn and Swampscott as well.
As for the database, it is written in an accessible narrative form, and built for genealogists,
researchers, students, and any interested individuals. Visitors to the site can browse the entries
or search by name or keyword. Images of source materials are included whenever possible.
The entries contain numerous references to neighboring towns, particularly Salem, Lynn, and
Lauren McCormack, executive director of the Marblehead Museum, noted in a 2021
interview with 01945 that it wasn't uncommon for upper-class families in town to hold
slaves. While not similar to the plantations of the south, the upper-class could typically have a
few enslaved people in the household.
Interesting story – and not the only one in this edition.
One reminds me how old I am. It’s about Jo-Mary Koopman, All Care VNA, Hospice &
Home Care's new president and CEO. She took over for Shawn Potter, who held the job for
I’ve known both Shawn and Jo-Mary for probably 40 years – Shawn first as a banker
in Lynn and Jo-Mary (MHS 1982) as captain of the Marblehead High cheerleaders and
basketball team (that won a Div. 3 championship), and a member of the school’s field hockey
and softball teams. She’s a daughter of Alex Kulevich, one of the classiest individuals I’ve
ever met. He was coach of the Marblehead High football team, the first team I covered as a
sportswriter at The Item.
I refer to another 01945 story.
Goodness Gracious started out as a local small business selling organic dog treats, but has
grown into selling dog and cat treats as well as dog food to people across the country.
Goodness Gracious CEO Amy Renz began the business in 2009 — when she was running
a software company — as a way to make healthy treats for her own dogs. Remarkably, her
company donates 51 percent of its profits to community animal shelters and rescues wherever
the treats are sold.
In my estimation, this entire edition is a treat. Dig in.
COVER Church of St. Andrew (Episcopal) Rev. C. Clyde Elledge II is on a mission to help others. PHOTO by Spenser Hasak
257 Ocean Avenue, Marblehead
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06 | 01945
Gems and jewels
What: Jewelry-making class for adults
featuring knotting and cording rustic
Where: Eos Designs Studio, 43 Pond St.
rear cottage. See marbleheadchamber.org/
events for more information.
When: Wednesday, June 22, 6-8 p.m.
Justice and Race
What: Abbot Public Library hosts
the Marblehead Racial Justice Team
presentation, "Why the Juneteenth federal
holiday matters to us all."
Where: Visit abbotlibrary.org/calendar for
When: Wednesday, June 22, 7-8:30 p.m.
Little Theatre, big talent
What: Founded in 1955 by the Marblehead
Woman's Club, Marblehead Little Theatre
is one of the oldest community theater
groups in New England.
Where: Visit mltlive.com/calendar for
production schedules and summer
When: "Gypsy, A Musical Fable," runs
June 24-July 3 at the Firehouse Theatre, 12
What: Marblehead Open Golf Tournament
sponsored by National Grand Bank and
Where: Tedesco Country Club, 151 Tedesco St.
When: Monday, July 11, noon-7 p.m.
Registration begins at noon. Shotgun /
Scramble at 1 p.m.
Clean out the closet
What: Marblehead Museum welcomes
framed art, collectibles, vintage items for its
Great Marblehead Tag & Treasure Sale.
Where: Donations can be dropped off in
the driveway at 147 Washington St. Call 781
631 1768 for more information.
When: Donations are accepted Saturdays,
10 a.m.-noon. Sale is scheduled for
Saturday, August 20.
SUMMER 2022 | 07
Coming to the...
STORY BY ADAM BASS
PHOTOS BY JAKOB MENENDEZ
Bill Conly has lived in Marblehead
all his life.
He worked as a member of
the Water & Sewer Commission
for 15 years, as a Board of Selectmen
member for 22 years, and now, as a member
of the Historical Commission, he has become
enamored with the waterfront history of the
“I remember when I served on the Select
Board, one guy came up to me and asked
what the tower hanging around the neck of
the shore was,” Conly said. “It turned out to be
the light tower in Marblehead and that’s what
sparked my interest.”
Conly spent 2017 researching the Marblehead
light tower and learned that there
was one built 200 years ago that stood at 23
SUMMER 2022 | 09
Historian Bill Conly has chronicled the legacy of
Marblehead's past as a seafaring town in two published
books, "Marblehead's Waterfront" and "Marblehead
Marblehead historian Bill Conly points to a photo from
the pages of his book, "Marblehead's Waterfront."
feet. The light tower played a role in helping
warships, merchant ships, and ferries make
their way to the harbor during the foggy
Today, a new light tower stands at 105 feet.
“They tore the old one down,” Conly explained.
“Then they built this new one up and
that's the one you see today.”
Conly took the knowledge he had learned
and wrote it down in a book, “Marblehead
Light: The Story of a New England Icon.”
The book contains a detailed history of the
light tower and pictures of its building. He
talked to residents, fellow historians and
scoured through records to compile the history
of the tower and its relationship with the town.
The book became a fast seller, with more
than 500 copies sold.
“I don’t receive the profits,” Conly said.
“They go to the Historical Commission and
the Marblehead lighthouse museum.”
Conly also wrote a book about the history
of the Marblehead Transportation Company.
The book, “Marblehead's Waterfront: The
Marblehead Transportation Company, Ferries,
Police Boats, Harbormasters,” was published
in 2021 and was another bestseller. Conly
said he expects more copies of the book to be
shipped soon as it is currently out of stock.
The company was first founded in 1901
and lasted until 1978. Boats and trawlers
would transport people or have police boats to
survey and protect the area. Conly also worked
on one of these police boats.
“I did a stint on a police boat for some
time,” Conly said. “Then the boats were given
to the harbormasters.”
Like the light tower book, Conly used all
his resources to gather images, stories, testimony
and facts about the harbor’s history. One
moment he remembers about the company
was in 1954, when Hurricane Carol, one of the
worst hurricanes to affect New England, made
landfall in Marblehead.
“The winds were up to 110 knots per hour
and there was a ton of damage,” Conly said,
pointing to a picture of a boat on its side.
“Boats would be capsized by that thing,”
Conly has a deep connection to Marblehead
beyond just being a historian. His
grandfather built a general store in the late
1800s that would sell marine equipment and
goods to sailors. His father would follow in his
grandfather’s footsteps and build a house on
Hewitt Street, a block away from the store’s
location. That house is where Conly has lived
his whole life, now with his wife.
“I'm a traditional Marblehead resident and
there are damn few left,” Conly said. “I care
about this town and the harbor. I think I’ve
been very honored to serve in the capacity of
Conly said his proudest accomplishment as
a Board of Selectmen member was leading the
charge in bringing the USS Constitution to
Marblehead in 1997.
Known as "Old Ironsides," and doing
double duty as the oldest commisioned ship in
the U.S Navy and a popular Boston tour stop,
Constitution gained fame in the War of 1812
naval battles, defeating five British warships.
During the ship's 200th birthday celebration
in 1997, Conly was in charge of helping
to bring the ship to Marblehead, the town
that served as the haven for the crew before it
arrived back in Boston Harbor.
“Tons of boats showed up during that
event,” Conly said. “I was proud of that day.”
As for the historians of the future, Conly
said the most important thing to have is the
ability to teach others.
“Teach them what it was that changed,” he
10 | 01945
Keeping the past
in the present
Marblehead Museum Focuses on Free and Enslaved People of Color
BY SAM MINTON
The Marblehead Museum's
"Free and Enslaved People
of Color" database is keeping
the focus on the Museum's
work of studying race as it relates
to the region's and town's history.
The digital database documents the
history of free and enslaved people of
color in Marblehead through the 19th
The database can be accessed at
Browsing the resource offers insights
into the stories of the Black, Indigenous,
and People of Color (BIPOC) who lived
and worked in Marblehead through the
19th century and to shed light on the
diverse individuals who contributed to
the Marblehead community.
Written in an accessible narrative
form, the database is built for genealogists,
researchers, students, and any
Visitors to the site can browse the
entries or search by name or keyword.
Images of source materials are included
The entries contain numerous references
to neighboring towns, particularly
Salem, Lynn, and Beverly.
Lauren McCormack, executive
director of the Marblehead Museum,
noted in a 2021 interview with 01945
that it wasn't uncommon for upper-class
families in town to hold slaves.
While the environs were not similar
to the plantations of the South, the
upper-class could typically have a few
enslaved people in the household.
"I don't think it would have been seen
as unusual or strange to find enslaved
people in Marblehead — which is true
for all of New England," said McCormack.
"That's a story that we're finally
starting to tell correctly: that slavery was
not absent from New England and certainly
was not absent in Marblehead."
The first ship that brought slaves to
Massachusetts colony was built right in
Marblehead. Built in 1636, the "Desire"
is viewed as the first ship to traffick
enslaved people of color into and out
of Massachusetts Bay, and was just the
third ship built in the colony.
ILLUSTRATION: EMILIA SUN
McCormack said that it has been
hard to pinpoint the number of enslaved
people who lived in Marblehead at any
Agnes, a slave in 18th-century Marblehead,
is buried with the family that
owned her in Old Burial Hill.
Marblehead Racial Justice Team
(MRJT) member, Pastor James Bixby
told 01945 in 2021 that documents
from Essex Probate Court showed that
Agnes was a female servant, meaning
that she was there to serve the women
of the house.
Agnes' headstone was stolen in the
1970s, but thanks to efforts from the
MRJT, the headstone will be replaced.
The group raised more than $7,000 and,
according to Bixby — who helped organize
the fundraiser — the new stone is
in the middle of being carved.
Local historian Louis Meyi has noted
that during the 1600s and 1700s, many
Marblehead residents owned slaves. The
system was firmly in place until 1780
when the Massachusetts court system
ruled that slavery wasn't compatible
with the newly-adopted state Constitution.
For McCormack, it is extremely
important for residents of Marblehead
to be aware and knowledgeable of the
town's history when it comes to slavery.
"If you want to study the history of
any town, (including) Marblehead, then
you have to study all of it; sometimes
people will say 'well we don't want to be
negative,' but to me, I don't see it as being
negative to talk about these things
that happen," she said. "What we're
trying to do is recognize everybody that
contributed in some way, shape, or form
to the town — and certainly people of
color did that.
Certainly, whether they were enslaved
or not, they were a part of the community.
They informed the history of the
community, and if we ignore that or we
choose not to focus on that then we're
missing out on a part of the past that's
informing the present."
The database is an ongoing project
and more entries will be added regularly.
Interested in helping with research or
writing? Please contact the Museum at
The database complements the Museum's
ongoing research and dissemination
of the history of Marblehead's
diverse communities. More can be
found at https://marbleheadmuseum.
The database is made possible by a
grant from Mass Humanities, a statebased
affiliate of the National Endowment
for the Humanities, which provided
funding through the Massachusetts
Cultural Council (MCC).
12 | 01945
WILL TAKE CARE
OF ALL CARE VNA
Story by Adam Bass
ILLUSTRATION: SAM DEEB
Jo-Mary Koopman stepped into
big shoes as All Care VNA,
Hospice & Home Care's new
president and CEO, filling the
job Shawn Potter did for 32 years before
But Koopman, a Marblehead resident,
was primed to take on the top job with her
experience as All Care's chief operating
“I have very big shoes to fill, but I
have learned from one of the best,” said
Koopman. “I share Shawn’s commitment
to home care and the critical part it plays
in the larger healthcare system. I’m looking
forward to leading the next chapter for All
Health care is a family vocation with
Koopman's mother, Barbara Kulevich
now retired from a nearly five decade-long
nursing career at Salem Hospital.
Koopman joined All Care in 1990 as a
community-health nurse, before becoming
its clinical manager. She was promoted
to vice president of paraprofessional and
private-duty services in 1993, and was
responsible for the overall growth and
operations of All Care’s non-certified
In 1998, she added the Human Resource
Department and payroll to her
management and oversight responsibilities.
In 2010, she was promoted to senior
vice president, and was responsible for the
management, oversight, and growth of All
Care’s VNA, Hospice, and private-duty
companies, with a combined annual revenue
of more than $35 million.
In 2021, Koopman was again promoted,
this time to CEO.
“In every position Jo-Mary has held
at All Care, she has led with passion for
transformative health care and championed
delivering the highest quality of care
Jo-Mary Koopman was promoted to president and
CEO of All Care, VNA, Hospice & Home Care.
COURTESY PHOTO: ALL CARE VNA
to our patients,” said Potter. “All Care has
benefited from Jo-Mary’s experience, work
ethic, accomplishments, and operational
Koopman served on the Massachusetts
Home Care Aide Council Executive Board
of Directors as its past president from
2010-2018, where she advocated in the
State House for higher wages for CNAs
and home-care aides.
She has also served on the Board of
Directors for the Lynn Business Education
Foundation, as a former president. She
served on multiple committees over the
years at the Massachusetts Home Care
Alliance, and was recently elected to its
Board of Directors for 2021-2022. She
currently serves on the Executive Board
for Marblehead Dollars for Scholars, as
well as the Board of Directors for VNA
Koopman received her Bachelor of
Science for nursing, with a concentration
in business, from Boston College, and
completed her Master of Business Administration
at Salem State College in 1992.
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14 | 01945
In 2019, the Merry Mixers donated money toward a one-of-a-kind outdoor play space to be used by pediatric psychiatry inpatients, located in Salem Hospital’s new Epstein
Center for Behavioral Health. For its 70th anniversary year in 2020, the Merry Mixers gave Salem Hospital $73,000.
COURTESY PHOTO: KELLY LORENZ
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990 Paradise Rd, Suite 3A
2 First Ave, Suite 127-1
BY ALLYSHA DUNNIGAN
group of 15 moms from Marblehead
and Swampscott make
up the nonprofit known as the
Started in the 1950s, this female group
was initiated by a group of women from
Marblehead, committed to supporting
and raising funds for Mass General for
Children at Salem Hospital.
The group has raised and donated more
than $1 million since its inception, helping
the expansion of the Special Care Nursery
at Mass General for Children at Salem
Hospital. The Special Care Nursery is now
a Level II B facility for newborns.
The group has always consisted of 10 to
15 people, with each member serving three
Members are able to nominate people to
join the group, which can be anyone from
the North Shore, and the members vote on
who is brought in.
After the members' three years are up,
they become part of the Merry Mixers
alumni group, which meets with the Merry
Mixers once a year to give feedback on
how things used to be done and how they
are being done now.
"It's a nice way to hold the tradition of
Merry Mixers," said second-year member
Katie Katzman. "It's fun and is a wonder-
SUMMER 2022 | 15
ful group of women."
Today's group is continuing this legacy,
meeting as a group once a month, usually
in person, but via Zoom since the pandemic
The meetings weren't the only part of
the Merry Mixers that was affected by the
pandemic, as fundraisers and other in-person
gatherings were canceled or postponed
"When the pandemic hit, we had to kind
of move things around, and we ended up
having to cancel our annual gala, which is a
huge money-maker for us," said Katzman.
Despite this, the group was still able to
raise just as much money as it has in the
past, totaling thousands of dollars.
"It was just by kind of pivoting and
doing a lot of online exercise classes and
just kind of thinking outside of the box and
raising money other ways," Katzman said.
All of the money raised goes to the
pediatric services at Salem Hospital.
In 2014, the Merry Mixers decided
to raise money for the Family Resource
Center at Salem Hospital, which provides
programs and behavioral health services to
children and families on the North Shore.
"There's a really cool program there
called 'grandparents raising grandchildren,'
which is one of the innovative and different
programs that you don't find anywhere
else," Katzman said.
In 2018, the group of women held a
fundraising campaign supporting the services
provided by the Pediatric Emergency
Department, the Pediatric Psychiatry Unit
and the Family Resource Center.
In 2019, the Merry Mixers donated
money toward a one-of-a-kind outdoor
play space to be used by pediatric psychiatry
inpatients, located in Salem Hospital’s
new Epstein Center for Behavioral Health.
For its 70th anniversary year in 2020,
the Merry Mixers gave Salem Hospital
$73,000 for the addition of artwork and
murals to the pediatric unit in the Epstein
Center for Behavioral Health, updates to
the Special Care Nursery, and continued
funding to the Behavioral Health Family
"It's kind of cool for me because I was
born in the birthplace at Salem Hospital
and then I had my four kids at the birthplace
at Salem Hospital," Katzman said.
"It's a nice way to give back."
One of the group's annual fundraisers is
the toy and supply drive, which is hosted
around the holidays and brought in donations
from local schools and businesses this
There is also a 50/50 raffle done around
the holidays, with the winner being chosen
at the Marblehead tree lighting.
This year's winner was in for a treat,
"That was $23,000 that we were able
to raise to donate to someone. It's great,"
This year's annual gala will be held on
June 4 at Tedesco Country Club, as long as
the pandemic allows.
Those receiving invitations to the gala
include donors and businesses that have
supported the Merry Mixers over the years.
Even with the pandemic affecting
the group's typical ways of fundraising,
Katzman said it was great to see people still
willing to donate as the Merry Mixers got
creative with finding ways to raise money.
In addition to Katzman, committee
members for 2021-22 include the three
Chairs, Nicole Connolly, Haley Foley
and Gunny Satin; as well as Sara Timm
Bane; Kimberly Curtin; Alexandra Fenty;
Colleen Hogan; Maggie Kanter; Lindsay
McGuinness; Elise O'Toole; Emily Roland;
Sarah Spencer; Schuyler Wattendorf,
and Jessica Wilson.
To learn more about the Merry Mixers,
visit their website at www.merrymixers.org.
Serving the North Shore since 1972
497 Humphrey Street, Swampscott, MA
COURTESY IMAGE: MERRY MIXERS
Mon - Th 9-5, Fri 9-3 781-581-7200
16 | 01945
BY BILL BROTHERTON
The Rev. C. Clyde Elledge II
began his ministry at Church of
St. Andrew (Episcopal) on Sept.
11, 2011, ten years to the day
after al-Qaeda’s coordinated terrorist attacks
on the World Trade Center and other US
landmarks shocked the world.
That day, Rev. Elledge, the brand new
rector at the beautiful historic church on the
hill on Lafayette Street, stood at the lectern
and introduced himself to the congregation.
He spoke of love, compassion, the importance
of community, and our duty to support
those in need.
The parishioners embraced his message.
No surprise there. St. Andrew has, as has every
other religious community in town, been
doing exactly that since it opened its doors
nearly 100 years ago.
Fast-forward to Sept. 12, 2021, and Rev.
Elledge, now a decade into the job, recalled
his early days in Marblehead and thanked the
congregation for its commitment from that
same lectern. “There was a history here at St.
Andrew that needed to be acknowledged. A
history of people in the community taking
care of one another. A history of justice
ministry, a history of inspiring leaders; Ward
Gamble, Roy Grindy, and Kevin Bean are the
shining stars in St. Andrew constellation of
rectors who led this parish faithfully in their
Now, St. Andrew and other parishes in the
Marblehead Ministerial Association, a collective
of the town’s religious communities, are
rallying around the Lynn Shelter Association
and its plans to build a new homeless shelter.
Shelter My Soul, a benefit concert
featuring Marblehead native Chad Hollister
and his big band, Deb Larkin and Jeff Stout
Jazz Quartet, Soneta Srey, and other local
musicians, will be held June 25, 7-10 p.m.,
at Marblehead Veterans Middle School.
Tickets, $25-$50, are available at lsahome.
Rev. Clyde Elledge, who has held ministry at Church of St. Andrew (Episcopal), for the past decade, is rallying
with other parishes in the Marblehead Ministerial Association to raise money for the Lynn Shelter Association
and its plans to build a new homeless shelter.
PHOTOS: SPENSER HASAK
“I was watching the movie ‘Bohemian
Rhapsody’ on Netflix,” said Rev. Elledge, “and
toward the end there’s a concert scene at Live
Aid. I thought, ‘Why not do something like
this for the shelter,” said Rev. Elledge. “The
reality of homelessness is an unfortunate
component of modern life.”
The current shelter is housed in a basement
of the old Post Office at the intersection
of Willow and Liberty streets in Lynn,
the same building where many Marblehead
residents have volunteered to serve meals at
My Brother’s Table.
“The Lynn Shelter Association has done
an incredible job of providing services for the
homeless, but the space has proven to be a
severe challenge,” said Rev. Elledge. Plans are
in the works to transform the ground floor of
the old Osmand Hotel next door into a new
homeless shelter. Rev. Elledge said the project
will cost about $5 million, and $4.5 million
has already been pledged or received by corporate
sponsors and government grants.
“My fellow colleagues and I at the
Marblehead Ministerial Association believe
that supporting the building of the homeless
shelter is a responsibility that all of the
neighboring communities must share,” said
Rev. Elledge. “Because the shelter in Lynn
MESSAGE, continued on page 18
SUMMER 2022 | 17
NICK KNOWS THE
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presented herein is intended for informational purposes only. Information is compiled from sources deemed
reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice.
No statement is made as to the accuracy of any description. All measurements and square footages are
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18 | 01945
MESSAGE, continued from page 16
provides services that other neighboring
communities don’t have to, it behooves
us to support this project to create a
more humane space for our homeless
Rev. Elledge isn’t the only family
member who champions community
service. His wife, Kathryn, whom he
met while both were Master of Divinity
students at Seabury-Western Theological
Seminary in Illinois, is vicar at
St. John’s Episcopal Church in Beverly
Farms. Their children, Charlie and
Mary Rose, both Marblehead High
grads, are pursuing education careers.
His dad was a career prison warden,
including a harrowing stint at hard-core
Rev. Elledge, a board member at
the Lynn Shelter Association, had
never been in Massachusetts before he
accepted the position at St. Andrew's. A
recent art exhibit in St. Andrew Cloister
Gallery featured photographs by homeless
persons who were given throw-away
cameras to chronicle their lives.
St. Andrew has some 300 members,
with average Sunday attendance
surpassing 100. Mary Jodice is in charge
of a vibrant church music program and
beloved singer-songwriter Bob Franke,
a longtime church member, has hosted
Christmas concerts and his Good
Friday Cantata for four decades.
The awe-inspiring stained glass windows
in the church honor past rectors
and resemble the Tiffany windows at
Lynn’s St. Stephen’s church. A small
chapel is being added to the St. Andrew
property, built by local contractor Jack
Picariello. Sculptures by noted Marblehead
artist Beverly Seamons dot the
property. Gail Power runs the church
preschool and Pat Hahn manages the
Rev. Elledge is eager to praise the
work of his parishioners and such longtime
supporters as Ben Strohecker, Tim
and Jane Hunt, Nat and Phoebe Wysor,
Chris Stockwell, Ginny Coffin, current
warden Jim Dykes and junior warden
Kate Swanson, and many others.
He is quick to offer gratitude to every
St. Andrew parishioner who has made
his time in Marblehead a joy. “For a
month before we moved into our home
here at the church, we lived in Old
Town and fell in love with Marblehead.
We knew we were in the right place.”
SUMMER 2022 | 19
“For a month before we moved into our home here at
the church, we lived in Old Town and fell in love with
Marblehead. We knew we were in the right place,” said
Rev. Clyde Elledge.
20 | 01945
BY ALLYSHA DUNNIGAN
Goodness Gracious started
out as a local small business
selling organic dog treats,
but has grown into selling
dog and cat treats as well as dog food to
people across the country.
Chief Executive Officer of Goodness
Gracious Amy Renz began this business
in 2009 — when she was running a
software company — as a way to make
healthy treats for her own dogs.
Renz grew up with dogs, but she got
her first dog on her own in 2007 — a
standard poodle named Grace — then
got her sister, Lula in 2008, and then
another dog, Mae.
"They're the ones that inspired me,"
Renz said. "Grace was the inspiration for
'Goodness Gracious' and Lula was the
inspiration for 'Hula Lula,' which is the
name we give to our jerky."
Grace, Lula, and Mae have died, but
Renz now has three other dogs named
Hana, Lily, and Emma.
"Like a lot of parents, either human
or canine, we become really interested in
their health and well-being and I educate
myself a lot on food and what goes into
the food and treats that are available for
dogs," Renz said. "At the same time, I
also learned a lot about the number of
homeless animals and the number that are
euthanized in our country every year."
With this information, Renz thought
she could create her own company that
not only makes a healthy product, but also
Goodness Gracious donates 51 percent
of its profits to community animal shelters
and rescues wherever the treats are sold.
"It's kind of like feeding a treat to one
you love and helping another in need,"
This was the idea that motivated her to
take a right turn in life and start her own
Goodness Gracious now ships coast to
coast, meaning it also makes donations
across the country.
Renz turned 40 in 2009 and started
asking herself questions about her life
and career, like "who am I helping" and
realized that she didn't have a really good
answer for that.
"Creating this company was something
that really gave me that good answer,"
Renz said. "I didn't really know who
I was helping at the time, but
now I know for sure."
Renz began her company
by making treats
for her own dogs
in her kitchen,
with no plans
to quit her
job and do
ILLUSTRATION: EDWIN PERALTA JR.
this full time.
But after realizing she had a good product
and a solid idea for the company she
wanted to create, she put a business plan
together and got a small-business loan.
She then went out and rented commercial
space at an old commissary
on Spring Street.
"It was a great little
first spot," Renz said.
More than 10
FURRY, continued on page 22
Goodness Gracious CEO Amy Renz takes time out in her
Marblehead office with her Standard Poodles, Lily and
PHOTOS: JAKOB MENENDEZ
22 | 01945
FURRY, continued from page 20
expanded to a 4,200 square-foot space
on Tioga Way, has 15 employees, and
said she is still excited to come into
work every day.
"I think when you start your own
business, you have something in your
mind about your growth and where it
will be in 10 years, and it's different
from what I had originally projected,"
Renz said. "But there are so many
exciting things about it that I did not
The company has grown to having a
product line of more than 20 different
treats, fresh and healthy food for dogs,
and a line of cat treats; aspects of the
company she did not envision having.
"I swear I get an email every day
from someone who is just so excited to
have found our treats or our food, or
somebody from a rescue (shelter) that
was a recipient from one of our donations,"
Renz said. "They share the love
about how much their dog loves what
we make and how good they feel about
giving it to them,
SUMMER 2022 | 23
CEO of Goodness Gracious Amy Renz sits with her three dogs, Lily, Hannah, and Emma. Originally renting space on Spring Street, Renz expanded her pet treat business to
and those are the things that you don't
necessarily expect. That makes me want to
come to work every day."
When jumping from a career in software
to starting her own company, Renz
said she was nervous but didn't look back.
"I call it a right turn, but it was a turn
that was right," she said.
Upon her decision to go through with
the company, she never second-guessed
herself because it felt right in her heart.
A female-owned, diverse business, Renz
said these are aspects that are central to
what Goodness Gracious is all about.
Employing and working with people
who don't speak English, weren't born in
this country, and have special needs, shows
that Goodness Gracious "is a place where
everyone can shine brightly."
"The culture here is just something I
am really proud of," Renz said.
Another thing she is really proud of is
the fact that her company is a licensed and
inspected human-food facility.
To be human grade, the regulations are
that companies have to use all human-edible
food that has been made in a licensed
and inspected human-food facility that
follows the current manufacturing processes.
"That's really unique for the pet industry,"
Renz said. "It's the wild west when it
comes to regulations. The regulations that
are there aren't really enforced that well."
Goodness Gracious ships directly to
consumers, independent pet-supply stores,
and natural and larger grocery stores. The
products can be found in Hannafords,
Whole Foods and Market Basket.
All of the treats are dehydrated and can
stay on the shelf without any preservatives,
with her dog's favorite being the jerky.
The jerky is a single ingredient product,
either chicken or beef jerky.
Her dogs also love the gently cooked
fresh food, which comes frozen in onepound
packages with a beef, pork, and
The dog treats sell for $13 and the food
is around $10.
"It was really important for us to make
really good stuff, but also have the price be
accessible for folks," Renz said.
While the pandemic slightly affected
sales, Renz said the biggest thing that her
and small businesses are now experiencing
are the price increases in raw materials.
"The price of chicken — and we buy a
lot of chicken — is the highest that I have
ever seen in 10-plus years of doing this,"
she said. "We can't increase our prices as
fast as the accomody prices change."
When the price of chicken increases,
Renz has price commitments with customers
and is constrained by what people
want to pay for a bag of treats.
She has also experienced issues with
availability of products since the pandemic.
Goodness Gracious recently increased
the size of the space they work out of and
made upgrades, but those took longer
than expected because of the lack of available
products needed to do this.
"But, there have been some real positive
things that have come out of life during a
pandemic. For instance, our online business
more than doubled," she said. "People
just started to buy online when their local
stores were closed, but thankfully a lot of
those places are opening back up."
To learn more about Goodness Gracious
or to purchase some products, visit
24 | 01945
Founder and CEO of CGPR Chris Goddard (left) stands in her office with Senior Vice President Brooke Goodwin-Fullerton.
PHOTOS: JAKOB MENENDEZ
A steady hand in an
BY ALENA KUZUB
Who could have thought that
right in the heart of Marblehead,
in a cozy nautical
office sits a small but mighty
public relations firm whose work contributed
to the success of such world-renowned brands
as Adidas, Helly Hansen, Moncler, Patagonia,
Canada Goose, Merrell, Converse, W.L. Gore
& Associates and others?
CGPR is now the almost 30-year-old
brainchild of Chris Goddard, founder and
chief-executive officer. She started her own
business in 1993 after a career in lobbying and
PR in Washington, D.C., and New York City.
The company now employs six full-time
professionals and regularly brings on-board
student interns from Salem State University
and Endicott College.
“The reason that we can do what we do
is not only because we have big New York
agency expertise, but, more importantly, we are
nimble, very dedicated and very focused,” said
CGPR specializes in active lifestyle, technology,
and travel brands, and offers integrated
marketing and communications services such
as media relations, influencer partnerships,
social media management, corporate communications,
government relations, crisis and
reputation management, strategic planning,
mergers and acquisitions facilitation, event
planning and execution, and more.
“Public relations has changed quite a bit in
the last 10 to 15 years, but in a nutshell, public
relations is really about managing the reputation
of a company,” said Goddard.
Companies often turn to external consultants
such as CGPR because they may not
have an internal department that can specifically
focus on public relations, or they may be
distracted by a very long list of initiatives, while
an agency can focus purely on one or two tasks
at hand, Goddard said.
An external consultant can also provide an
objective point of view. Moreover, CGPR has
more than 30 years of experience and relationships
with such media outlets as the New York
Times, The Wall Street Journal, The Boston Globe,
SELF magazine and Good Morning America.
Yet, she is the first to tell you that while these
relationships are important, PR professionals
need to be able to craft the right story that
resonates for the existing media landscape,
which has been incredibly difficult during the
past two years.
“We don't need to be based in Boston,
New York, or LA in order to get the right
clients. We have experience working in
those environments and can offer the same
services that large city firms do,” said Brooke
Goodwin-Fullerton, senior vice president. “If
you understand the function and the needs of
GODDARD, continued on page 26
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The CGPR team consists of, from left, Account Coordinator Ben Pejko, Assistant Account Executive Julia Wholey, CEO and Founder Chris Goddard, COO Craig Davis, Senior
Vice President Brooke Goodwin-Fullerton, and Goddard's dogs, Jolie and Aimee.
GODDARD, continued from page 24
the client, you can be based anywhere, as long as
you can work on their time zone.”
However, both Goddard and Goodwin-Fullerton
noted that in the last few years their jobs
got much harder.
“I have never worked so hard in my entire
career, even when I was in politics. It has been
24/7,” said Goddard. “It really requires a lot
of persistence and immense dedication and
The news landscape has become much more
unpredictable, Goodwin-Fullerton said, from
the tweet storms the former President Donald
Trump used to create, to the COVID-19 pandemic,
to the latest world news, to high inflation
and baby formula shortage.
“It makes it very difficult to do what we do
when we are trying to raise visibility for things
like footwear, or apparel, goat cheese, community
credit unions, or cannabis retailers,” said
Goodwin-Fullerton. “You have to be super
thoughtful and sensitive to insert yourself into
conversations that are appropriately timed,
because there are a lot of things that are going
on in the world of tremendous importance that
are affecting people's lives in serious ways and
we never want a brand to appear tonedeaf.”
At the same time, CGPR team members
find this ever-changing working environment
and challenges that come with it rewarding and
“It makes it fun,” said Goddard. “It is never
“We are constantly working with new clients
and new categories, and many times we are
helping to introduce brands to the U.S. market
and supporting them as they launch,” Goodwin-Fullerton
She especially enjoys the moment when they
can demonstrate to clients how their non-paid
work with the media is converted into sales.
One of the relatively new tools that CGPR
works with is engagement of influencers - people
who have developed loyal audiences on social
media and who are able to generate interest
and influence potential buyers by posting about
a product or a service.
“It is the wave of the future, it is a really important
part of what we do,” said Goddard. “We
have to figure out how to use them and make
sure we use the right ones for the right clients.”
“I really do believe that they are today's celebrities,”
said Goodwin-Fullerton. “The weight
that they carry and the impact that they have
are just so much more relatable.”
There are influencers across every single
category of goods and services, Goodwin-Fullerton
said. Oftentimes, the smaller influencers,
known as micro-influencers, have further reach
and better engagement than some of the larger
“Consumers today find more credibility and
authenticity with some of these individuals
versus massive celebrity talent,” said Goodwin-Fullerton,
even though the public might
understand that influencers are still paid for
promoting a certain product.
She could not imagine herself doing the
work influencers do.
“It is a massive commitment,” Goodwin-Fullerton
Influencers have to produce and post a
lot of content to stay relevant and grow their
following. Their feeds need to look cohesive
to represent them as a brand. They need to
understand the backend metrics to determine
how they are performing and adjust to get
better performance and engagement with their
“Influencers are also sort of dicey, because
some of them don't produce what you want,”
CGPR looks at the content influencers are
producing and their level of audience engagement
before they contract one. Afterwards, they
analyze whether an influencer delivered what
was agreed upon in the contract - metrics, the
tone, and circumstances they have selected to
talk about the product, Goddard said.
CGPR was acquired by French West
Vaughan, the largest PR agency in the southeast,
based in Raleigh, N. C, because of the
agency’s track record in the consumer, outdoor
category. CGPR still independently manages its
own clients and accounts, while reporting back
to its parent company.
“I could talk about my business for hours,”
said Goddard. “The only thing I can leave you
with is that if you are not 100 percent in love
with public relations, don't choose it as a career.
It is not for the faint of heart.”
SUMMER 2022 | 27
Sailing "keeps me sane"
BY ALENA KUZUB
Chris Goddard is a big sailor. She learned how
to sail in Annapolis, while living in Washington,
She and her husband, Craig Davis, who for
some time served as a chief financial officer, chief
operating officer and “the tech guru” for CGPR,
moved to Marblehead because it was a huge
sailing town, Goddard said.
“We are members of the Boston Yacht Club,
and I raced sailboats here for 20 years. It keeps me
sane,” Goddard said.
Goddard participated in Newport Bermuda
Race eight times and in the Marblehead-to-Halifax
Race five times. She has delivered boats to the
British Virgin Islands in the Caribbean and done
a lot of buoy racing in Marblehead.
“I stopped racing a couple years ago,” said Goddard.
“My husband and I bought this beautiful,
classic New England boat called Mainship 30 and
we look forward to visiting our favorite destinations
They have always had Labrador Retriever dogs,
so they named the boat Lab ‘Adore.
Chris Goddard sailing near Catalina Island of southern California.
COURTESY PHOTO: CHRIS GODDARD
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28 | 01945
Marblehead's Liam McIlroy flies through the air as he fires a throw at first base.
PHOTO: SPENSER HASAK
Marblehead baseball team
a lesson in perseverance
BY MIKE ALONGI
GWhen a team goes
through the first quarter
of its season with a 1-5
record after coming into
the year with high expectations, it
could be easy to just pack things in
and build towards next year.
But if you're the Marblehead baseball
team, that simply won't cut it.
After a series of tough performances
to start off the season, The
Magicians turned things around in a
big way and won 12 of their final 14
games to finish the season at 13-7.
With that record came the team's
second straight Northeastern Conference
Dunn Division title, a state tournament
berth and a top-15 seed in the
MIAA Division 2 power rankings.
"The season is definitely a sprint,
but it's not like it's the end of the
world when you get off to a start like
that," said Marblehead coach Mike
Giardi. "We have a lot of experienced
guys on this team and we have a lot
of talent, and in the end we were all
able to figure it out."
One of the main reasons for
Marblehead's big turnaround is the
makeup of the squad. With a number
of key seniors on the team and many
others with varsity experience, the
Magicians are not new to the grind of
a baseball season.
"We have a lot of seniors, we’re
carrying a big squad, and we’ve got
a lot of guys on the bench that might
be starters in other years," said
Giardi. "Everybody finds a way to
Leading that group of contributors
on offense are the likes of Schuyler
Schmitt (.482 average, 27 hits, 20 RBI,
24 runs scored), Shane Keough (25
RBI), Liam McIlroy (.421 average, 18
RBI, 19 runs scored) and Brady Lavender
(19 runs scored), while guys
like James Doody, A.J. Andriano, Matt
Titus and Craig Michalowski have all
also had big performances this year.
The pitching has also been a bright
spot for the Magicians this year, as
Ian Maude is one of the winningest
pitchers in the area with six wins
and 39 strikeouts in 42 2/3 innings
pitched. Drew Whitman has also been
great on the mound this year with 37
strikeouts, while Andriano and Bjorn
Pluss have contributed as well.
But all of that work is in the past
now, and the Magicians are now
centering their focus on championship-level
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Breakfast with a side of history
S T O R Y A N D P H O T O S B Y J A K O B M E N E N D E Z
Current owner of The Driftwood Restaurant Colleen
Galvin, left, and legacy waitress Jan Frost stand behind
the counter at the iconic breakfast joint.
SUMMER 2022 | 31
The minute you walk up to
the door of The Driftwood
Restaurant, three things immediately
One: The long-standing breakfast joint
is cash only, so if you’re like me, you’ll
need to turn around and take a right at
the Miami blue-colored house and get
cashback from Crosby’s Marketplace.
Two: The door itself is seemingly made
of the wood that gave the place its namesake,
and you must push it open rather
than pull it.
And three: The smell emanating from
inside means that you are indeed in the
right place if you’re looking for a traditionally-tasty
breakfast, whether you got there
right when it opened at 6 a.m., or right
before closing time at 2 p.m.
Located at 63 Front St., The Driftwood
has been serving up classic
Americana breakfast fare to locals and
transplants alike in Marblehead since the
early 1960s; although it’s rumored that the
building has been on the property since
Colleen Galvin’s parents bought the
spot from a woman named Peg Upchurch
in 1981. Galvin admits that she “only
knows what other people have told me,”
but she does know that Upchurch opened
in 1960. Galvin took over in the spring of
2008 and has been running it ever since.
She’s certainly had lots of help in
keeping the place afloat on Marblehead’s
waterfront, most notably from waitress
Jan Frost who started in September, 1970
selling soft-serve outside of a takeout
window on the weekends.
“A couple years later, a waitress didn’t
show up and they threw me out there, and
the rest is history,” said Frost.
Asked what the biggest change to the
restaurant was since starting her job 52
years ago, Frost was quick to say that it
was the community. “Back then, it was a
lot more everybody got along, and I don’t
want to be mean and say there weren't
any yuppies in the town, but now it’s just
a different crowd.”
Motioning to the slew of red countertop
tables inside the small restaurant,
she said, “Back then all these tables at 5
o’clock in the morning were full of fishermen.
It was a whole different crowd, it
was a rowdy crowd, it was a lot of fun.
“You get your regulars that come in
with their babies, then you watch those
babies grow up and come in with their babies,
and then you get your regulars again
as elderly couples, and then you just don’t
see them anymore, or just one of them will
come in. And it’s just like, ugh," as Frost
motions with her hands to her heart. “You
BREAKFAST, continued on page 33
Jan Frost has been a waitress at The Driftwood Restaurant for 52 years and still works shifts every Wednesday
and Thursday, in large part due to the regular customers who have been coming in for all of those years.
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The wall behind the bar at The Driftwood is adorned with pictures of regulars who have died, including Joe Walker (center), who was a favorite of longtime waitress Jan
BREAKFAST, continued from page 31
become attached, you become attached to
a lot of your customers.”
While not much has changed inside of
the restaurant since Frost started working
there decades ago — aside from the bar
top changing colors from gray to red and
getting rid of the soft serve machine, the
menu certainly looks very different.
Galvin quipped that one egg, bacon/
sausage, toast, and a coffee used to go for
99 cents, whereas now that same order
will run you nearly seven dollars.
But change isn’t always a bad thing
for their customers, as now the variety
of menu items ranges from the standard
breakfast of eggs, homefries, and toast,
to their signature pancake sundae which
is adorned with bananas, blueberries,
strawberries, and whipped cream.
I opted for a more classic fare of what
Galvin considered their most popular
dishes — corned beef hash with eggs and
toast. I ordered mine sunny side up, as I
like a runny yolk, and when the plate was
presented to me I could immediately recognize
why the place has been in business
for so long, as I’m not sure I’ve ever seen
such perfectly-cooked eggs in my life.
After ordering my meal, an older gentleman
took a seat next to me at the bar
BREAKFAST, continued on page 34
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Sunny side up eggs with corned beef hash and white toast, one blueberry
pancake, and a side of bacon come out of the kitchen window at The Driftwood.
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BREAKFAST, continued from page 33
and ordered scrambled eggs on a blueberry
corn muffin, an order that mystified me
but piqued my interest nonetheless.
Both Galvin and Frost knew him by
name, which would make sense considering
he had been coming to The Driftwood
for the past 60 years as he recounted
biking to the spot with his friends in
the early 1950s.
With every new customer that walked
in, came a new name, a new story, a new
friendship that had been forged ages ago.
The best of the regulars get enshrined
on the wall behind the bar with a framed
photo after they pass, or in the jar labeled
“Ashes of Problem Customers.” While
many more are sure to be added onto
that wall in the coming years, it’s the new
faces that walk in every day looking for
that familial atmosphere that keep The
Driftwood alive and well.
And who knows, maybe one day, their
kids will come in with their kids, and
maybe, if you’re nice enough, you’ll end up
on that wall one day, too.
SUMMER 2022 | 35
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SUMMER 2022 | 37
A peek inside
26 Pequot Road
SALE DATE: May 26, 2022
LIST PRICE: $3,200,000
TIME ON MARKET:
27 days to closing
Brandon Collins with William Raveis
Stephanie Curran and Tracy Orloff
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PROPERTY TAXES: $14,479
YEAR BUILT: 1958–rebuilt in 2021
LAST SALE PRICE: $1,160,000 (1/2021)
.37 acres (16,117 square feet)
LIVING AREA: 3,400 sq. ft.
Complete renovation created a
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comfortable deck. Pathways lead to a
private tidal beach. All-new designer
kitchen and wood floors throughout.
First-floor primary bedroom suite also
has deck access. Four more bedrooms
along with a finished lower level and a
Source: MLS Property Information Network.
38 | 01945
SUMMER 2022 | 39
Your dream is my job.
Kathleen Murphy | Global Real Estate Advisor | 781.631.1898
Uniting buyers and sellers along Boston’s North Shore
21 Central Street | Manchester-by-the-Sea, MA 01944