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SUMMER 2022 | VOL. 5 ISSUE 2

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FROM THE PUBLISHER

TED GRANT

04 | 01945

A publication of Essex Media Group

PUBLISHER

Edward M. Grant

CHIEF EXECUTIVE OFFICER

Michael H. Shanahan

DIRECTORS

Edward L. Cahill

John M. Gilberg

Edward M. Grant

Gordon R. Hall

Monica Connell Healey

J. Patrick Norton

Michael H. Shanahan

CHIEF FINANCIAL OFFICER

William J. Kraft

CHIEF OPERATING OFFICER

James N. Wilson

CONTROLLER

Susan Conti

EDITOR

Thor Jourgensen

Contributing Editor

Courtney La Verne

WRITERS

Mike Alongi

Adam Bass

Bill Brotherton

Allysha Dunnigan

Alena Kuzub

Jakob Menendez

Sam Minton

ILLUSTRATORS

Sam Deeb

Edwin G. Peralta Jr.

Emilia Sun

PHOTOGRAPHERS

Spenser Hasak

Jakob Menendez

ADVERTISING SALES

Ernie Carpenter

Ralph Mitchell

Patricia Whalen

DESIGN

Sam Deeb

ADVERTISING DESIGN

Emilia Sun

INSIDE

06 What's up

08 Harbor master

10 Enduring record

12 Jo-Mary magic

14 In the mix

16 Mission man

20 Furry feasters

24 Steady goer

28 Batters up

36 House Money

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Lynn, MA 01901

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01945themagazine.com

The Underground

Railroad? Here?

Abortion, politics, and race. Third-rail issues, all. The first two are, relatively speaking, fairly

new; essentially dating back to the 20th century.

Race? The story is long and, at times, ugly. We just can’t seem to get out of our own way.

In this issue of 01945, we focus on the Marblehead Museum's continuing effort to study

race as it relates to the region's and the town's history.

The museum now provides a digital database called "Free and Enslaved People of Color,"

which documents stories of the Black, Indiginous and People of Color (BIPOC) who lived

and worked in Marblehead through the 1800s. It hopes to shed light on the diverse people

who contributed to our community.

Reading the story reminded me about something colleague Steve Krause told me years ago,

about an interview he conducted for a piece he was doing for The Daily Item. The interview

took place in the cellar of the Marblehead Arts Association building, on Hooper Street.

As Krause recalled, the executive director took him through the building and, when she got

to a boarded-up room, she told him that legend had it that it was the place where the freed

slaves brought here through the Underground Railroad took refuge.

The Underground Railroad, of course, was a network of clandestine routes and safehouses

used by escaped slaves to find freedom in the northern United States and Canada.

Underground Railroad destinations on the North Shore weren't as rare as you might think.

There were also reportedly houses in Lynn and Swampscott as well.

As for the database, it is written in an accessible narrative form, and built for genealogists,

researchers, students, and any interested individuals. Visitors to the site can browse the entries

or search by name or keyword. Images of source materials are included whenever possible.

The entries contain numerous references to neighboring towns, particularly Salem, Lynn, and

Beverly.

Lauren McCormack, executive director of the Marblehead Museum, noted in a 2021

interview with 01945 that it wasn't uncommon for upper-class families in town to hold

slaves. While not similar to the plantations of the south, the upper-class could typically have a

few enslaved people in the household.

Interesting story – and not the only one in this edition.

One reminds me how old I am. It’s about Jo-Mary Koopman, All Care VNA, Hospice &

Home Care's new president and CEO. She took over for Shawn Potter, who held the job for

32 years.

I’ve known both Shawn and Jo-Mary for probably 40 years – Shawn first as a banker

in Lynn and Jo-Mary (MHS 1982) as captain of the Marblehead High cheerleaders and

basketball team (that won a Div. 3 championship), and a member of the school’s field hockey

and softball teams. She’s a daughter of Alex Kulevich, one of the classiest individuals I’ve

ever met. He was coach of the Marblehead High football team, the first team I covered as a

sportswriter at The Item.

Goodness Gracious.

I refer to another 01945 story.

Goodness Gracious started out as a local small business selling organic dog treats, but has

grown into selling dog and cat treats as well as dog food to people across the country.

Goodness Gracious CEO Amy Renz began the business in 2009 — when she was running

a software company — as a way to make healthy treats for her own dogs. Remarkably, her

company donates 51 percent of its profits to community animal shelters and rescues wherever

the treats are sold.

In my estimation, this entire edition is a treat. Dig in.

COVER Church of St. Andrew (Episcopal) Rev. C. Clyde Elledge II is on a mission to help others. PHOTO by Spenser Hasak


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06 | 01945

WHAT'S UP

Gems and jewels

What: Jewelry-making class for adults

featuring knotting and cording rustic

jewelry.

Where: Eos Designs Studio, 43 Pond St.

rear cottage. See marbleheadchamber.org/

events for more information.

When: Wednesday, June 22, 6-8 p.m.

Justice and Race

What: Abbot Public Library hosts

the Marblehead Racial Justice Team

presentation, "Why the Juneteenth federal

holiday matters to us all."

Where: Visit abbotlibrary.org/calendar for

event information.

When: Wednesday, June 22, 7-8:30 p.m.

Little Theatre, big talent

What: Founded in 1955 by the Marblehead

Woman's Club, Marblehead Little Theatre

is one of the oldest community theater

groups in New England.

Where: Visit mltlive.com/calendar for

production schedules and summer

children's workshops.

When: "Gypsy, A Musical Fable," runs

June 24-July 3 at the Firehouse Theatre, 12

School St.

Tee time

What: Marblehead Open Golf Tournament

sponsored by National Grand Bank and

Marblehead Bank.

Where: Tedesco Country Club, 151 Tedesco St.

When: Monday, July 11, noon-7 p.m.

Registration begins at noon. Shotgun /

Scramble at 1 p.m.

Clean out the closet

What: Marblehead Museum welcomes

framed art, collectibles, vintage items for its

Great Marblehead Tag & Treasure Sale.

Where: Donations can be dropped off in

the driveway at 147 Washington St. Call 781

631 1768 for more information.

When: Donations are accepted Saturdays,

10 a.m.-noon. Sale is scheduled for

Saturday, August 20.


SUMMER 2022 | 07

Lynn Auditorium

Coming to the...

NOVEMBER 4

LynnAuditorium.com 781-599-SHOW


He

keeps

history

afloat

STORY BY ADAM BASS

PHOTOS BY JAKOB MENENDEZ

Bill Conly has lived in Marblehead

all his life.

He worked as a member of

the Water & Sewer Commission

for 15 years, as a Board of Selectmen

member for 22 years, and now, as a member

of the Historical Commission, he has become

enamored with the waterfront history of the

town.

“I remember when I served on the Select

Board, one guy came up to me and asked

what the tower hanging around the neck of

the shore was,” Conly said. “It turned out to be

the light tower in Marblehead and that’s what

sparked my interest.”

Conly spent 2017 researching the Marblehead

light tower and learned that there

was one built 200 years ago that stood at 23


SUMMER 2022 | 09

Historian Bill Conly has chronicled the legacy of

Marblehead's past as a seafaring town in two published

books, "Marblehead's Waterfront" and "Marblehead

Light."

Marblehead historian Bill Conly points to a photo from

the pages of his book, "Marblehead's Waterfront."

feet. The light tower played a role in helping

warships, merchant ships, and ferries make

their way to the harbor during the foggy

winter months.

Today, a new light tower stands at 105 feet.

“They tore the old one down,” Conly explained.

“Then they built this new one up and

that's the one you see today.”

Conly took the knowledge he had learned

and wrote it down in a book, “Marblehead

Light: The Story of a New England Icon.”

The book contains a detailed history of the

light tower and pictures of its building. He

talked to residents, fellow historians and

scoured through records to compile the history

of the tower and its relationship with the town.

The book became a fast seller, with more

than 500 copies sold.

“I don’t receive the profits,” Conly said.

“They go to the Historical Commission and

the Marblehead lighthouse museum.”

Conly also wrote a book about the history

of the Marblehead Transportation Company.

The book, “Marblehead's Waterfront: The

Marblehead Transportation Company, Ferries,

Police Boats, Harbormasters,” was published

in 2021 and was another bestseller. Conly

said he expects more copies of the book to be

shipped soon as it is currently out of stock.

The company was first founded in 1901

and lasted until 1978. Boats and trawlers

would transport people or have police boats to

survey and protect the area. Conly also worked

on one of these police boats.

“I did a stint on a police boat for some

time,” Conly said. “Then the boats were given

to the harbormasters.”

Like the light tower book, Conly used all

his resources to gather images, stories, testimony

and facts about the harbor’s history. One

moment he remembers about the company

was in 1954, when Hurricane Carol, one of the

worst hurricanes to affect New England, made

landfall in Marblehead.

“The winds were up to 110 knots per hour

and there was a ton of damage,” Conly said,

pointing to a picture of a boat on its side.

“Boats would be capsized by that thing,”

Conly has a deep connection to Marblehead

beyond just being a historian. His

grandfather built a general store in the late

1800s that would sell marine equipment and

goods to sailors. His father would follow in his

grandfather’s footsteps and build a house on

Hewitt Street, a block away from the store’s

location. That house is where Conly has lived

his whole life, now with his wife.

“I'm a traditional Marblehead resident and

there are damn few left,” Conly said. “I care

about this town and the harbor. I think I’ve

been very honored to serve in the capacity of

this town.”

Conly said his proudest accomplishment as

a Board of Selectmen member was leading the

charge in bringing the USS Constitution to

Marblehead in 1997.

Known as "Old Ironsides," and doing

double duty as the oldest commisioned ship in

the U.S Navy and a popular Boston tour stop,

Constitution gained fame in the War of 1812

naval battles, defeating five British warships.

During the ship's 200th birthday celebration

in 1997, Conly was in charge of helping

to bring the ship to Marblehead, the town

that served as the haven for the crew before it

arrived back in Boston Harbor.

“Tons of boats showed up during that

event,” Conly said. “I was proud of that day.”

As for the historians of the future, Conly

said the most important thing to have is the

ability to teach others.

“Teach them what it was that changed,” he

said.


10 | 01945

Keeping the past

in the present

Marblehead Museum Focuses on Free and Enslaved People of Color

BY SAM MINTON

The Marblehead Museum's

"Free and Enslaved People

of Color" database is keeping

the focus on the Museum's

work of studying race as it relates

to the region's and town's history.

The digital database documents the

history of free and enslaved people of

color in Marblehead through the 19th

century.

The database can be accessed at

https://bipocdatabase.marbleheadmuseum.org/.

Browsing the resource offers insights

into the stories of the Black, Indigenous,

and People of Color (BIPOC) who lived

and worked in Marblehead through the

19th century and to shed light on the

diverse individuals who contributed to

the Marblehead community.

Written in an accessible narrative

form, the database is built for genealogists,

researchers, students, and any

interested individuals.

Visitors to the site can browse the

entries or search by name or keyword.

Images of source materials are included

whenever possible.

The entries contain numerous references

to neighboring towns, particularly

Salem, Lynn, and Beverly.

Lauren McCormack, executive

director of the Marblehead Museum,

noted in a 2021 interview with 01945

that it wasn't uncommon for upper-class

families in town to hold slaves.

While the environs were not similar

to the plantations of the South, the

upper-class could typically have a few

enslaved people in the household.

"I don't think it would have been seen

as unusual or strange to find enslaved

people in Marblehead — which is true

for all of New England," said McCormack.

"That's a story that we're finally

starting to tell correctly: that slavery was

not absent from New England and certainly

was not absent in Marblehead."

The first ship that brought slaves to

Massachusetts colony was built right in

Marblehead. Built in 1636, the "Desire"

is viewed as the first ship to traffick

enslaved people of color into and out

of Massachusetts Bay, and was just the

third ship built in the colony.

ILLUSTRATION: EMILIA SUN

McCormack said that it has been

hard to pinpoint the number of enslaved

people who lived in Marblehead at any

given time.

Agnes, a slave in 18th-century Marblehead,

is buried with the family that

owned her in Old Burial Hill.


Marblehead Racial Justice Team

(MRJT) member, Pastor James Bixby

told 01945 in 2021 that documents

from Essex Probate Court showed that

Agnes was a female servant, meaning

that she was there to serve the women

of the house.

Agnes' headstone was stolen in the

1970s, but thanks to efforts from the

MRJT, the headstone will be replaced.

The group raised more than $7,000 and,

according to Bixby — who helped organize

the fundraiser — the new stone is

in the middle of being carved.

Local historian Louis Meyi has noted

that during the 1600s and 1700s, many

Marblehead residents owned slaves. The

system was firmly in place until 1780

when the Massachusetts court system

ruled that slavery wasn't compatible

with the newly-adopted state Constitution.

For McCormack, it is extremely

important for residents of Marblehead

to be aware and knowledgeable of the

town's history when it comes to slavery.

"If you want to study the history of

any town, (including) Marblehead, then

you have to study all of it; sometimes

people will say 'well we don't want to be

negative,' but to me, I don't see it as being

negative to talk about these things

that happen," she said. "What we're

trying to do is recognize everybody that

contributed in some way, shape, or form

to the town — and certainly people of

color did that.

Certainly, whether they were enslaved

or not, they were a part of the community.

They informed the history of the

community, and if we ignore that or we

choose not to focus on that then we're

missing out on a part of the past that's

informing the present."

The database is an ongoing project

and more entries will be added regularly.

Interested in helping with research or

writing? Please contact the Museum at

info@marbleheadmuseum.org.

The database complements the Museum's

ongoing research and dissemination

of the history of Marblehead's

diverse communities. More can be

found at https://marbleheadmuseum.

org/bipoc/.

The database is made possible by a

grant from Mass Humanities, a statebased

affiliate of the National Endowment

for the Humanities, which provided

funding through the Massachusetts

Cultural Council (MCC).


12 | 01945

JO-MARY KOOPMAN

WILL TAKE CARE

OF ALL CARE VNA

Story by Adam Bass

ILLUSTRATION: SAM DEEB

Jo-Mary Koopman stepped into

big shoes as All Care VNA,

Hospice & Home Care's new

president and CEO, filling the

job Shawn Potter did for 32 years before

retiring.

But Koopman, a Marblehead resident,

was primed to take on the top job with her

experience as All Care's chief operating

officer.

“I have very big shoes to fill, but I

have learned from one of the best,” said

Koopman. “I share Shawn’s commitment

to home care and the critical part it plays

in the larger healthcare system. I’m looking

forward to leading the next chapter for All

Care.”

Health care is a family vocation with

Koopman's mother, Barbara Kulevich

now retired from a nearly five decade-long

nursing career at Salem Hospital.

Koopman joined All Care in 1990 as a

community-health nurse, before becoming

its clinical manager. She was promoted

to vice president of paraprofessional and

private-duty services in 1993, and was

responsible for the overall growth and

operations of All Care’s non-certified

private-duty company.

In 1998, she added the Human Resource

Department and payroll to her

management and oversight responsibilities.

In 2010, she was promoted to senior

vice president, and was responsible for the

management, oversight, and growth of All

Care’s VNA, Hospice, and private-duty

companies, with a combined annual revenue

of more than $35 million.

In 2021, Koopman was again promoted,

this time to CEO.

“In every position Jo-Mary has held

at All Care, she has led with passion for

transformative health care and championed

delivering the highest quality of care


Jo-Mary Koopman was promoted to president and

CEO of All Care, VNA, Hospice & Home Care.

COURTESY PHOTO: ALL CARE VNA

to our patients,” said Potter. “All Care has

benefited from Jo-Mary’s experience, work

ethic, accomplishments, and operational

excellence.”

Koopman served on the Massachusetts

Home Care Aide Council Executive Board

of Directors as its past president from

2010-2018, where she advocated in the

State House for higher wages for CNAs

and home-care aides.

She has also served on the Board of

Directors for the Lynn Business Education

Foundation, as a former president. She

served on multiple committees over the

years at the Massachusetts Home Care

Alliance, and was recently elected to its

Board of Directors for 2021-2022. She

currently serves on the Executive Board

for Marblehead Dollars for Scholars, as

well as the Board of Directors for VNA

Consortium.

Koopman received her Bachelor of

Science for nursing, with a concentration

in business, from Boston College, and

completed her Master of Business Administration

at Salem State College in 1992.

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14 | 01945

In 2019, the Merry Mixers donated money toward a one-of-a-kind outdoor play space to be used by pediatric psychiatry inpatients, located in Salem Hospital’s new Epstein

Center for Behavioral Health. For its 70th anniversary year in 2020, the Merry Mixers gave Salem Hospital $73,000.

COURTESY PHOTO: KELLY LORENZ

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990 Paradise Rd, Suite 3A

Swampscott, MA

781-581-1500

2 First Ave, Suite 127-1

Peabody, MA

978-717-5370

BY ALLYSHA DUNNIGAN

A

group of 15 moms from Marblehead

and Swampscott make

up the nonprofit known as the

"Merry Mixers."

Started in the 1950s, this female group

was initiated by a group of women from

Marblehead, committed to supporting

and raising funds for Mass General for

Children at Salem Hospital.

The group has raised and donated more

than $1 million since its inception, helping

the expansion of the Special Care Nursery

at Mass General for Children at Salem

Hospital. The Special Care Nursery is now

a Level II B facility for newborns.

The group has always consisted of 10 to

15 people, with each member serving three

years.

Members are able to nominate people to

join the group, which can be anyone from

the North Shore, and the members vote on

who is brought in.

After the members' three years are up,

they become part of the Merry Mixers

alumni group, which meets with the Merry

Mixers once a year to give feedback on

how things used to be done and how they

are being done now.

"It's a nice way to hold the tradition of

Merry Mixers," said second-year member

Katie Katzman. "It's fun and is a wonder-


SUMMER 2022 | 15

ful group of women."

Today's group is continuing this legacy,

meeting as a group once a month, usually

in person, but via Zoom since the pandemic

started.

The meetings weren't the only part of

the Merry Mixers that was affected by the

pandemic, as fundraisers and other in-person

gatherings were canceled or postponed

as well.

"When the pandemic hit, we had to kind

of move things around, and we ended up

having to cancel our annual gala, which is a

huge money-maker for us," said Katzman.

Despite this, the group was still able to

raise just as much money as it has in the

past, totaling thousands of dollars.

"It was just by kind of pivoting and

doing a lot of online exercise classes and

just kind of thinking outside of the box and

raising money other ways," Katzman said.

All of the money raised goes to the

pediatric services at Salem Hospital.

In 2014, the Merry Mixers decided

to raise money for the Family Resource

Center at Salem Hospital, which provides

programs and behavioral health services to

children and families on the North Shore.

"There's a really cool program there

called 'grandparents raising grandchildren,'

which is one of the innovative and different

programs that you don't find anywhere

else," Katzman said.

In 2018, the group of women held a

fundraising campaign supporting the services

provided by the Pediatric Emergency

Department, the Pediatric Psychiatry Unit

and the Family Resource Center.

In 2019, the Merry Mixers donated

money toward a one-of-a-kind outdoor

play space to be used by pediatric psychiatry

inpatients, located in Salem Hospital’s

new Epstein Center for Behavioral Health.

For its 70th anniversary year in 2020,

the Merry Mixers gave Salem Hospital

$73,000 for the addition of artwork and

murals to the pediatric unit in the Epstein

Center for Behavioral Health, updates to

the Special Care Nursery, and continued

funding to the Behavioral Health Family

Resource Center.

"It's kind of cool for me because I was

born in the birthplace at Salem Hospital

and then I had my four kids at the birthplace

at Salem Hospital," Katzman said.

"It's a nice way to give back."

One of the group's annual fundraisers is

the toy and supply drive, which is hosted

around the holidays and brought in donations

from local schools and businesses this

past year.

There is also a 50/50 raffle done around

the holidays, with the winner being chosen

at the Marblehead tree lighting.

This year's winner was in for a treat,

winning $23,000.

"That was $23,000 that we were able

to raise to donate to someone. It's great,"

Katzman said.

This year's annual gala will be held on

June 4 at Tedesco Country Club, as long as

the pandemic allows.

Those receiving invitations to the gala

include donors and businesses that have

supported the Merry Mixers over the years.

Even with the pandemic affecting

the group's typical ways of fundraising,

Katzman said it was great to see people still

willing to donate as the Merry Mixers got

creative with finding ways to raise money.

In addition to Katzman, committee

members for 2021-22 include the three

Chairs, Nicole Connolly, Haley Foley

and Gunny Satin; as well as Sara Timm

Bane; Kimberly Curtin; Alexandra Fenty;

Colleen Hogan; Maggie Kanter; Lindsay

McGuinness; Elise O'Toole; Emily Roland;

Sarah Spencer; Schuyler Wattendorf,

and Jessica Wilson.

To learn more about the Merry Mixers,

visit their website at www.merrymixers.org.

Serving the North Shore since 1972

497 Humphrey Street, Swampscott, MA

781-599-3411

COURTESY IMAGE: MERRY MIXERS

Mon - Th 9-5, Fri 9-3 781-581-7200


16 | 01945

An

enduring

message

of love

BY BILL BROTHERTON

The Rev. C. Clyde Elledge II

began his ministry at Church of

St. Andrew (Episcopal) on Sept.

11, 2011, ten years to the day

after al-Qaeda’s coordinated terrorist attacks

on the World Trade Center and other US

landmarks shocked the world.

That day, Rev. Elledge, the brand new

rector at the beautiful historic church on the

hill on Lafayette Street, stood at the lectern

and introduced himself to the congregation.

He spoke of love, compassion, the importance

of community, and our duty to support

those in need.

The parishioners embraced his message.

No surprise there. St. Andrew has, as has every

other religious community in town, been

doing exactly that since it opened its doors

nearly 100 years ago.

Fast-forward to Sept. 12, 2021, and Rev.

Elledge, now a decade into the job, recalled

his early days in Marblehead and thanked the

congregation for its commitment from that

same lectern. “There was a history here at St.

Andrew that needed to be acknowledged. A

history of people in the community taking

care of one another. A history of justice

ministry, a history of inspiring leaders; Ward

Gamble, Roy Grindy, and Kevin Bean are the

shining stars in St. Andrew constellation of

rectors who led this parish faithfully in their

time.”

Now, St. Andrew and other parishes in the

Marblehead Ministerial Association, a collective

of the town’s religious communities, are

rallying around the Lynn Shelter Association

and its plans to build a new homeless shelter.

Shelter My Soul, a benefit concert

featuring Marblehead native Chad Hollister

and his big band, Deb Larkin and Jeff Stout

Jazz Quartet, Soneta Srey, and other local

musicians, will be held June 25, 7-10 p.m.,

at Marblehead Veterans Middle School.

Tickets, $25-$50, are available at lsahome.

Rev. Clyde Elledge, who has held ministry at Church of St. Andrew (Episcopal), for the past decade, is rallying

with other parishes in the Marblehead Ministerial Association to raise money for the Lynn Shelter Association

and its plans to build a new homeless shelter.

PHOTOS: SPENSER HASAK

org/sheltermysoul.

“I was watching the movie ‘Bohemian

Rhapsody’ on Netflix,” said Rev. Elledge, “and

toward the end there’s a concert scene at Live

Aid. I thought, ‘Why not do something like

this for the shelter,” said Rev. Elledge. “The

reality of homelessness is an unfortunate

component of modern life.”

The current shelter is housed in a basement

of the old Post Office at the intersection

of Willow and Liberty streets in Lynn,

the same building where many Marblehead

residents have volunteered to serve meals at

My Brother’s Table.

“The Lynn Shelter Association has done

an incredible job of providing services for the

homeless, but the space has proven to be a

severe challenge,” said Rev. Elledge. Plans are

in the works to transform the ground floor of

the old Osmand Hotel next door into a new

homeless shelter. Rev. Elledge said the project

will cost about $5 million, and $4.5 million

has already been pledged or received by corporate

sponsors and government grants.

“My fellow colleagues and I at the

Marblehead Ministerial Association believe

that supporting the building of the homeless

shelter is a responsibility that all of the

neighboring communities must share,” said

Rev. Elledge. “Because the shelter in Lynn

MESSAGE, continued on page 18


SUMMER 2022 | 17

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18 | 01945

MESSAGE, continued from page 16

provides services that other neighboring

communities don’t have to, it behooves

us to support this project to create a

more humane space for our homeless

neighbors.”

Rev. Elledge isn’t the only family

member who champions community

service. His wife, Kathryn, whom he

met while both were Master of Divinity

students at Seabury-Western Theological

Seminary in Illinois, is vicar at

St. John’s Episcopal Church in Beverly

Farms. Their children, Charlie and

Mary Rose, both Marblehead High

grads, are pursuing education careers.

His dad was a career prison warden,

including a harrowing stint at hard-core

Leavenworth.

Rev. Elledge, a board member at

the Lynn Shelter Association, had

never been in Massachusetts before he

accepted the position at St. Andrew's. A

recent art exhibit in St. Andrew Cloister

Gallery featured photographs by homeless

persons who were given throw-away

cameras to chronicle their lives.

St. Andrew has some 300 members,

with average Sunday attendance

surpassing 100. Mary Jodice is in charge

of a vibrant church music program and

beloved singer-songwriter Bob Franke,

a longtime church member, has hosted

Christmas concerts and his Good

Friday Cantata for four decades.

The awe-inspiring stained glass windows

in the church honor past rectors

and resemble the Tiffany windows at

Lynn’s St. Stephen’s church. A small

chapel is being added to the St. Andrew

property, built by local contractor Jack

Picariello. Sculptures by noted Marblehead

artist Beverly Seamons dot the

property. Gail Power runs the church

preschool and Pat Hahn manages the

office.

Rev. Elledge is eager to praise the

work of his parishioners and such longtime

supporters as Ben Strohecker, Tim

and Jane Hunt, Nat and Phoebe Wysor,

Chris Stockwell, Ginny Coffin, current

warden Jim Dykes and junior warden

Kate Swanson, and many others.

He is quick to offer gratitude to every

St. Andrew parishioner who has made

his time in Marblehead a joy. “For a

month before we moved into our home

here at the church, we lived in Old

Town and fell in love with Marblehead.

We knew we were in the right place.”


SUMMER 2022 | 19

“For a month before we moved into our home here at

the church, we lived in Old Town and fell in love with

Marblehead. We knew we were in the right place,” said

Rev. Clyde Elledge.


20 | 01945

Goodness

Gracious:

a feast

for furry

friends

BY ALLYSHA DUNNIGAN

Goodness Gracious started

out as a local small business

selling organic dog treats,

but has grown into selling

dog and cat treats as well as dog food to

people across the country.

Chief Executive Officer of Goodness

Gracious Amy Renz began this business

in 2009 — when she was running a

software company — as a way to make

healthy treats for her own dogs.

Renz grew up with dogs, but she got

her first dog on her own in 2007 — a

standard poodle named Grace — then

got her sister, Lula in 2008, and then

another dog, Mae.

"They're the ones that inspired me,"

Renz said. "Grace was the inspiration for

'Goodness Gracious' and Lula was the

inspiration for 'Hula Lula,' which is the

name we give to our jerky."

Grace, Lula, and Mae have died, but

Renz now has three other dogs named

Hana, Lily, and Emma.

"Like a lot of parents, either human

or canine, we become really interested in

their health and well-being and I educate

myself a lot on food and what goes into

the food and treats that are available for

dogs," Renz said. "At the same time, I

also learned a lot about the number of

homeless animals and the number that are

euthanized in our country every year."

With this information, Renz thought

she could create her own company that

not only makes a healthy product, but also

gives back.

Goodness Gracious donates 51 percent

of its profits to community animal shelters

and rescues wherever the treats are sold.

"It's kind of like feeding a treat to one

you love and helping another in need,"

Renz said.

This was the idea that motivated her to

take a right turn in life and start her own

business.

Goodness Gracious now ships coast to

coast, meaning it also makes donations

across the country.

Renz turned 40 in 2009 and started

asking herself questions about her life

and career, like "who am I helping" and

realized that she didn't have a really good

answer for that.

"Creating this company was something

that really gave me that good answer,"

Renz said. "I didn't really know who

I was helping at the time, but

now I know for sure."

Renz began her company

by making treats

for her own dogs

in her kitchen,

with no plans

to quit her

job and do

ILLUSTRATION: EDWIN PERALTA JR.

this full time.

But after realizing she had a good product

and a solid idea for the company she

wanted to create, she put a business plan

together and got a small-business loan.

She then went out and rented commercial

space at an old commissary

on Spring Street.

"It was a great little

first spot," Renz said.

More than 10

years later,

Renz has

FURRY, continued on page 22


Goodness Gracious CEO Amy Renz takes time out in her

Marblehead office with her Standard Poodles, Lily and

Hannah.

PHOTOS: JAKOB MENENDEZ


22 | 01945

FURRY, continued from page 20

expanded to a 4,200 square-foot space

on Tioga Way, has 15 employees, and

said she is still excited to come into

work every day.

"I think when you start your own

business, you have something in your

mind about your growth and where it

will be in 10 years, and it's different

from what I had originally projected,"

Renz said. "But there are so many

exciting things about it that I did not

expect."

The company has grown to having a

product line of more than 20 different

treats, fresh and healthy food for dogs,

and a line of cat treats; aspects of the

company she did not envision having.

"I swear I get an email every day

from someone who is just so excited to

have found our treats or our food, or

somebody from a rescue (shelter) that

was a recipient from one of our donations,"

Renz said. "They share the love

about how much their dog loves what

we make and how good they feel about

giving it to them,

71


SUMMER 2022 | 23

CEO of Goodness Gracious Amy Renz sits with her three dogs, Lily, Hannah, and Emma. Originally renting space on Spring Street, Renz expanded her pet treat business to

Tioga Way.

and those are the things that you don't

necessarily expect. That makes me want to

come to work every day."

When jumping from a career in software

to starting her own company, Renz

said she was nervous but didn't look back.

"I call it a right turn, but it was a turn

that was right," she said.

Upon her decision to go through with

the company, she never second-guessed

herself because it felt right in her heart.

A female-owned, diverse business, Renz

said these are aspects that are central to

what Goodness Gracious is all about.

Employing and working with people

who don't speak English, weren't born in

this country, and have special needs, shows

that Goodness Gracious "is a place where

everyone can shine brightly."

"The culture here is just something I

am really proud of," Renz said.

Another thing she is really proud of is

the fact that her company is a licensed and

inspected human-food facility.

To be human grade, the regulations are

that companies have to use all human-edible

food that has been made in a licensed

and inspected human-food facility that

follows the current manufacturing processes.

"That's really unique for the pet industry,"

Renz said. "It's the wild west when it

comes to regulations. The regulations that

are there aren't really enforced that well."

Goodness Gracious ships directly to

consumers, independent pet-supply stores,

and natural and larger grocery stores. The

products can be found in Hannafords,

Whole Foods and Market Basket.

All of the treats are dehydrated and can

stay on the shelf without any preservatives,

with her dog's favorite being the jerky.

The jerky is a single ingredient product,

either chicken or beef jerky.

Her dogs also love the gently cooked

fresh food, which comes frozen in onepound

packages with a beef, pork, and

wild-salmon option.

The dog treats sell for $13 and the food

is around $10.

"It was really important for us to make

really good stuff, but also have the price be

accessible for folks," Renz said.

While the pandemic slightly affected

sales, Renz said the biggest thing that her

and small businesses are now experiencing

are the price increases in raw materials.

"The price of chicken — and we buy a

lot of chicken — is the highest that I have

ever seen in 10-plus years of doing this,"

she said. "We can't increase our prices as

fast as the accomody prices change."

When the price of chicken increases,

Renz has price commitments with customers

and is constrained by what people

want to pay for a bag of treats.

She has also experienced issues with

availability of products since the pandemic.

Goodness Gracious recently increased

the size of the space they work out of and

made upgrades, but those took longer

than expected because of the lack of available

products needed to do this.

"But, there have been some real positive

things that have come out of life during a

pandemic. For instance, our online business

more than doubled," she said. "People

just started to buy online when their local

stores were closed, but thankfully a lot of

those places are opening back up."

To learn more about Goodness Gracious

or to purchase some products, visit

https://goodnessgracioustreats.com.


24 | 01945

Founder and CEO of CGPR Chris Goddard (left) stands in her office with Senior Vice President Brooke Goodwin-Fullerton.

PHOTOS: JAKOB MENENDEZ

A steady hand in an

unpredictable world

BY ALENA KUZUB

Who could have thought that

right in the heart of Marblehead,

in a cozy nautical

office sits a small but mighty

public relations firm whose work contributed

to the success of such world-renowned brands

as Adidas, Helly Hansen, Moncler, Patagonia,

Canada Goose, Merrell, Converse, W.L. Gore

& Associates and others?

CGPR is now the almost 30-year-old

brainchild of Chris Goddard, founder and

chief-executive officer. She started her own

business in 1993 after a career in lobbying and

PR in Washington, D.C., and New York City.

The company now employs six full-time

professionals and regularly brings on-board

student interns from Salem State University

and Endicott College.

“The reason that we can do what we do

is not only because we have big New York

agency expertise, but, more importantly, we are

nimble, very dedicated and very focused,” said

Goddard.

CGPR specializes in active lifestyle, technology,

and travel brands, and offers integrated

marketing and communications services such

as media relations, influencer partnerships,

social media management, corporate communications,

government relations, crisis and

reputation management, strategic planning,

mergers and acquisitions facilitation, event

planning and execution, and more.

“Public relations has changed quite a bit in

the last 10 to 15 years, but in a nutshell, public

relations is really about managing the reputation

of a company,” said Goddard.

Companies often turn to external consultants

such as CGPR because they may not

have an internal department that can specifically

focus on public relations, or they may be

distracted by a very long list of initiatives, while

an agency can focus purely on one or two tasks

at hand, Goddard said.

An external consultant can also provide an

objective point of view. Moreover, CGPR has

more than 30 years of experience and relationships

with such media outlets as the New York

Times, The Wall Street Journal, The Boston Globe,

SELF magazine and Good Morning America.

Yet, she is the first to tell you that while these

relationships are important, PR professionals

need to be able to craft the right story that

resonates for the existing media landscape,

which has been incredibly difficult during the

past two years.

“We don't need to be based in Boston,

New York, or LA in order to get the right

clients. We have experience working in

those environments and can offer the same

services that large city firms do,” said Brooke

Goodwin-Fullerton, senior vice president. “If

you understand the function and the needs of

GODDARD, continued on page 26


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26 | 01945

The CGPR team consists of, from left, Account Coordinator Ben Pejko, Assistant Account Executive Julia Wholey, CEO and Founder Chris Goddard, COO Craig Davis, Senior

Vice President Brooke Goodwin-Fullerton, and Goddard's dogs, Jolie and Aimee.

GODDARD, continued from page 24

the client, you can be based anywhere, as long as

you can work on their time zone.”

However, both Goddard and Goodwin-Fullerton

noted that in the last few years their jobs

got much harder.

“I have never worked so hard in my entire

career, even when I was in politics. It has been

24/7,” said Goddard. “It really requires a lot

of persistence and immense dedication and

commitment.”

The news landscape has become much more

unpredictable, Goodwin-Fullerton said, from

the tweet storms the former President Donald

Trump used to create, to the COVID-19 pandemic,

to the latest world news, to high inflation

and baby formula shortage.

“It makes it very difficult to do what we do

when we are trying to raise visibility for things

like footwear, or apparel, goat cheese, community

credit unions, or cannabis retailers,” said

Goodwin-Fullerton. “You have to be super

thoughtful and sensitive to insert yourself into

conversations that are appropriately timed,

because there are a lot of things that are going

on in the world of tremendous importance that

are affecting people's lives in serious ways and

we never want a brand to appear tonedeaf.”

At the same time, CGPR team members

find this ever-changing working environment

and challenges that come with it rewarding and

exciting.

“It makes it fun,” said Goddard. “It is never

boring.”

“We are constantly working with new clients

and new categories, and many times we are

helping to introduce brands to the U.S. market

and supporting them as they launch,” Goodwin-Fullerton

said.

She especially enjoys the moment when they

can demonstrate to clients how their non-paid

work with the media is converted into sales.

One of the relatively new tools that CGPR

works with is engagement of influencers - people

who have developed loyal audiences on social

media and who are able to generate interest

and influence potential buyers by posting about

a product or a service.

“It is the wave of the future, it is a really important

part of what we do,” said Goddard. “We

have to figure out how to use them and make

sure we use the right ones for the right clients.”

“I really do believe that they are today's celebrities,”

said Goodwin-Fullerton. “The weight

that they carry and the impact that they have

are just so much more relatable.”

There are influencers across every single

category of goods and services, Goodwin-Fullerton

said. Oftentimes, the smaller influencers,

known as micro-influencers, have further reach

and better engagement than some of the larger

influencers.

“Consumers today find more credibility and

authenticity with some of these individuals

versus massive celebrity talent,” said Goodwin-Fullerton,

even though the public might

understand that influencers are still paid for

promoting a certain product.

She could not imagine herself doing the

work influencers do.

“It is a massive commitment,” Goodwin-Fullerton

said.

Influencers have to produce and post a

lot of content to stay relevant and grow their

following. Their feeds need to look cohesive

to represent them as a brand. They need to

understand the backend metrics to determine

how they are performing and adjust to get

better performance and engagement with their

audience.

“Influencers are also sort of dicey, because

some of them don't produce what you want,”

said Goddard.

CGPR looks at the content influencers are

producing and their level of audience engagement

before they contract one. Afterwards, they

analyze whether an influencer delivered what

was agreed upon in the contract - metrics, the

tone, and circumstances they have selected to

talk about the product, Goddard said.

CGPR was acquired by French West

Vaughan, the largest PR agency in the southeast,

based in Raleigh, N. C, because of the

agency’s track record in the consumer, outdoor

category. CGPR still independently manages its

own clients and accounts, while reporting back

to its parent company.

“I could talk about my business for hours,”

said Goddard. “The only thing I can leave you

with is that if you are not 100 percent in love

with public relations, don't choose it as a career.

It is not for the faint of heart.”


SUMMER 2022 | 27

Sailing "keeps me sane"

BY ALENA KUZUB

Chris Goddard is a big sailor. She learned how

to sail in Annapolis, while living in Washington,

D.C.

She and her husband, Craig Davis, who for

some time served as a chief financial officer, chief

operating officer and “the tech guru” for CGPR,

moved to Marblehead because it was a huge

sailing town, Goddard said.

“We are members of the Boston Yacht Club,

and I raced sailboats here for 20 years. It keeps me

sane,” Goddard said.

Goddard participated in Newport Bermuda

Race eight times and in the Marblehead-to-Halifax

Race five times. She has delivered boats to the

British Virgin Islands in the Caribbean and done

a lot of buoy racing in Marblehead.

“I stopped racing a couple years ago,” said Goddard.

“My husband and I bought this beautiful,

classic New England boat called Mainship 30 and

we look forward to visiting our favorite destinations

this summer.

They have always had Labrador Retriever dogs,

so they named the boat Lab ‘Adore.

Chris Goddard sailing near Catalina Island of southern California.

COURTESY PHOTO: CHRIS GODDARD

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28 | 01945

Marblehead's Liam McIlroy flies through the air as he fires a throw at first base.

PHOTO: SPENSER HASAK

Marblehead baseball team

a lesson in perseverance

BY MIKE ALONGI

GWhen a team goes

through the first quarter

of its season with a 1-5

record after coming into

the year with high expectations, it

could be easy to just pack things in

and build towards next year.

But if you're the Marblehead baseball

team, that simply won't cut it.

After a series of tough performances

to start off the season, The

Magicians turned things around in a

big way and won 12 of their final 14

games to finish the season at 13-7.

With that record came the team's

second straight Northeastern Conference

Dunn Division title, a state tournament

berth and a top-15 seed in the

MIAA Division 2 power rankings.

"The season is definitely a sprint,

but it's not like it's the end of the

world when you get off to a start like

that," said Marblehead coach Mike

Giardi. "We have a lot of experienced

guys on this team and we have a lot

of talent, and in the end we were all

able to figure it out."

One of the main reasons for

Marblehead's big turnaround is the

makeup of the squad. With a number

of key seniors on the team and many

others with varsity experience, the

Magicians are not new to the grind of

a baseball season.

"We have a lot of seniors, we’re

carrying a big squad, and we’ve got

a lot of guys on the bench that might

be starters in other years," said

Giardi. "Everybody finds a way to

contribute."

Leading that group of contributors

on offense are the likes of Schuyler

Schmitt (.482 average, 27 hits, 20 RBI,

24 runs scored), Shane Keough (25

RBI), Liam McIlroy (.421 average, 18

RBI, 19 runs scored) and Brady Lavender

(19 runs scored), while guys

like James Doody, A.J. Andriano, Matt

Titus and Craig Michalowski have all

also had big performances this year.

The pitching has also been a bright

spot for the Magicians this year, as

Ian Maude is one of the winningest

pitchers in the area with six wins

and 39 strikeouts in 42 2/3 innings

pitched. Drew Whitman has also been

great on the mound this year with 37

strikeouts, while Andriano and Bjorn

Pluss have contributed as well.

But all of that work is in the past

now, and the Magicians are now

centering their focus on championship-level

play.


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30 | 01945 SUMMER 2022 | 29

Breakfast with a side of history

S T O R Y A N D P H O T O S B Y J A K O B M E N E N D E Z

Current owner of The Driftwood Restaurant Colleen

Galvin, left, and legacy waitress Jan Frost stand behind

the counter at the iconic breakfast joint.


SUMMER 2022 | 31

The minute you walk up to

the door of The Driftwood

Restaurant, three things immediately

become apparent:

One: The long-standing breakfast joint

is cash only, so if you’re like me, you’ll

need to turn around and take a right at

the Miami blue-colored house and get

cashback from Crosby’s Marketplace.

Two: The door itself is seemingly made

of the wood that gave the place its namesake,

and you must push it open rather

than pull it.

And three: The smell emanating from

inside means that you are indeed in the

right place if you’re looking for a traditionally-tasty

breakfast, whether you got there

right when it opened at 6 a.m., or right

before closing time at 2 p.m.

Located at 63 Front St., The Driftwood

has been serving up classic

Americana breakfast fare to locals and

transplants alike in Marblehead since the

early 1960s; although it’s rumored that the

building has been on the property since

the 1700s.

Colleen Galvin’s parents bought the

spot from a woman named Peg Upchurch

in 1981. Galvin admits that she “only

knows what other people have told me,”

but she does know that Upchurch opened

in 1960. Galvin took over in the spring of

2008 and has been running it ever since.

She’s certainly had lots of help in

keeping the place afloat on Marblehead’s

waterfront, most notably from waitress

Jan Frost who started in September, 1970

selling soft-serve outside of a takeout

window on the weekends.

“A couple years later, a waitress didn’t

show up and they threw me out there, and

the rest is history,” said Frost.

Asked what the biggest change to the

restaurant was since starting her job 52

years ago, Frost was quick to say that it

was the community. “Back then, it was a

lot more everybody got along, and I don’t

want to be mean and say there weren't

any yuppies in the town, but now it’s just

a different crowd.”

Motioning to the slew of red countertop

tables inside the small restaurant,

she said, “Back then all these tables at 5

o’clock in the morning were full of fishermen.

It was a whole different crowd, it

was a rowdy crowd, it was a lot of fun.

“You get your regulars that come in

with their babies, then you watch those

babies grow up and come in with their babies,

and then you get your regulars again

as elderly couples, and then you just don’t

see them anymore, or just one of them will

come in. And it’s just like, ugh," as Frost

motions with her hands to her heart. “You

BREAKFAST, continued on page 33

Jan Frost has been a waitress at The Driftwood Restaurant for 52 years and still works shifts every Wednesday

and Thursday, in large part due to the regular customers who have been coming in for all of those years.

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SUMMER 2022 | 33

The wall behind the bar at The Driftwood is adorned with pictures of regulars who have died, including Joe Walker (center), who was a favorite of longtime waitress Jan

Frost.

BREAKFAST, continued from page 31

become attached, you become attached to

a lot of your customers.”

While not much has changed inside of

the restaurant since Frost started working

there decades ago — aside from the bar

top changing colors from gray to red and

getting rid of the soft serve machine, the

menu certainly looks very different.

Galvin quipped that one egg, bacon/

sausage, toast, and a coffee used to go for

99 cents, whereas now that same order

will run you nearly seven dollars.

But change isn’t always a bad thing

for their customers, as now the variety

of menu items ranges from the standard

breakfast of eggs, homefries, and toast,

to their signature pancake sundae which

is adorned with bananas, blueberries,

strawberries, and whipped cream.

I opted for a more classic fare of what

Galvin considered their most popular

dishes — corned beef hash with eggs and

toast. I ordered mine sunny side up, as I

like a runny yolk, and when the plate was

presented to me I could immediately recognize

why the place has been in business

for so long, as I’m not sure I’ve ever seen

such perfectly-cooked eggs in my life.

After ordering my meal, an older gentleman

took a seat next to me at the bar

BREAKFAST, continued on page 34

Stage it.

Sell it.

Mindy McMahon

Realtor ® | Certified Home Stager

617.834.4439(c) | 781.631.9511(o)

marbleheadandbeyond.com

Look your best

online and in person

“You never get a second

chance to make a

first impression.”


34 | 01945

Sunny side up eggs with corned beef hash and white toast, one blueberry

pancake, and a side of bacon come out of the kitchen window at The Driftwood.

An order of sunny side up eggs with corned beef hash and white toast served at

The Driftwood.

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BREAKFAST, continued from page 33

and ordered scrambled eggs on a blueberry

corn muffin, an order that mystified me

but piqued my interest nonetheless.

Both Galvin and Frost knew him by

name, which would make sense considering

he had been coming to The Driftwood

for the past 60 years as he recounted

biking to the spot with his friends in

the early 1950s.

With every new customer that walked

in, came a new name, a new story, a new

friendship that had been forged ages ago.

The best of the regulars get enshrined

on the wall behind the bar with a framed

photo after they pass, or in the jar labeled

“Ashes of Problem Customers.” While

many more are sure to be added onto

that wall in the coming years, it’s the new

faces that walk in every day looking for

that familial atmosphere that keep The

Driftwood alive and well.

And who knows, maybe one day, their

kids will come in with their kids, and

maybe, if you’re nice enough, you’ll end up

on that wall one day, too.


SUMMER 2022 | 35

Design. Build. Maintain.

Landscape | Hardscape| Irrigation

Maintenance | Lighting

56 Sanderson Avenue | Lynn, MA |

781.581.3489 | www.LeahyLandscaping.com


36 | 01945

HOUSE MONEY

PHOTOS COURTESY OF LIGHTSHED PHOTOGRAPHY STUDIO


SUMMER 2022 | 37

A peek inside

26 Pequot Road

SALE PRICE:$3,800,000

SALE DATE: May 26, 2022

LIST PRICE: $3,200,000

TIME ON MARKET:

27 days to closing

LISTING BROKER:

Brandon Collins with William Raveis

Real Estate-Marblehead

LISTING BROKER:

Stephanie Curran and Tracy Orloff

with J Barrett & Company

LATEST ASSESSED

VALUE: $1,376,300

PROPERTY TAXES: $14,479

YEAR BUILT: 1958–rebuilt in 2021

LAST SALE PRICE: $1,160,000 (1/2021)

LOT SIZE:

.37 acres (16,117 square feet)

LIVING AREA: 3,400 sq. ft.

ROOMS: 8

BEDROOMS: 5

BATHROOMS: 3.5

SPECIAL FEATURES:

Complete renovation created a

contemporary oceanside gem with

views of Wyman’s Cove and Salem

Harbor. Open concept living, dining,

and kitchen area with 14-foot ceilings

and window-walls that open to a

comfortable deck. Pathways lead to a

private tidal beach. All-new designer

kitchen and wood floors throughout.

First-floor primary bedroom suite also

has deck access. Four more bedrooms

along with a finished lower level and a

one-car garage.

Source: MLS Property Information Network.


38 | 01945


SUMMER 2022 | 39

Historic mansion.

Seaside cottage.

Penthouse condo.

Your dream is my job.

Kathleen Murphy | Global Real Estate Advisor | 781.631.1898

Uniting buyers and sellers along Boston’s North Shore

21 Central Street | Manchester-by-the-Sea, MA 01944

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