The Finance World Magazine | Edition: June 2022
THE FINANCE WORLD – Creating smart financial understanding with every news | JUNE 2022 The June 2022 issue of The Finance World Magazine covers all the latest updates happening across all the business sectors of the Middle East and worldwide. Our readers can enjoy the perspective offered in the fields of fintech, banking, stock market, digital assets, startups, trade, energy, manufacturing & retail, mergers & acquisitions, healthcare, education, travel, and so on. The Finance World is a leading finance magazine of MENA attracting a wide range of dynamic and influential audiences from the industry. We have got something different for everyone and we believe in delivering true value.
THE FINANCE WORLD – Creating smart financial understanding with every news | JUNE 2022
The June 2022 issue of The Finance World Magazine covers all the latest updates happening across all the business sectors of the Middle East and worldwide. Our readers can enjoy the perspective offered in the fields of fintech, banking, stock market, digital assets, startups, trade, energy, manufacturing & retail, mergers & acquisitions, healthcare, education, travel, and so on.
The Finance World is a leading finance magazine of MENA attracting a wide range of dynamic and influential audiences from the industry. We have got something different for everyone and we believe in delivering true value.
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FINTECH IN THE
POST-COVID-19
WORLD
Fintech has proved to be a helping
hand as it became a necessity to
do online transactions
DEWA IPO
JOURNEY AND
WHAT’S NEXT?
DEWA is the exclusive
provider of electricity and
water services in Dubai
JUNE 2022
COVER STORY
SAUDI ARAMCO
OVERTAKES APPLE AS
THE WORLD’S MOST
VALUABLE COMPANY
Aramco president and CEO Amin Nasser
Apple Has Lost Its Crown As The World’s Most
Valuable Company To The Oil Giant Saudi Aramco.
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Congratulations
His Highness Sheikh Mohammed bin Zayed Al Nahyan
on being elected as the President of the UAE.
Contents JUNE
2022
ENERGY
P08
Power Shift
In a sign that the old economy is
reasserting itself over the new this
year, Aramco eclipsed Apple on 11th
May night amid the ongoing rout on
Wall Street
P54
UAE Renewable Energy Prospects
amid inflation in oil prices
DIGITAL ASSETS
P20
Emirates Airlines
enters Metaverse
BUSINESS
P22
Business Leaders
in Focus
PERSONAL FINANCE
BANKING
P12
Digital Banking as the New
Normal In 2022
P27
Invest in the 20’s to
avoid regrets in the
30s and 40s
MERGERS &
ACQUISITIONS
P14 | For $530 million,
Dubai’s GII buys
51% of Saudi Arabia’s
Almeswak
P15 | Gautam Adani, signs a
$10.5 billion deal with
Holcim
P16 | UAE telecom company
e& buys shareholding
in Vodafone for
$4.4 billion
P18 | $21 billion rise for
M&A within MENA
ENTREPRENEUR
P28
Whitney Wolfe Herd,
Founder & CEO
of Bumble
4 WWW.THEFINANCEWORLD.COM June 2022
Contents JUNE
2022
INVESTMENT AND FUNDING
VAT AND CORPORATE TAX
P56 | Implementation of Corporate Tax
in UAE
P32 | Crowdfunding in UAE
P33 | Debt Management Office: Dubai
government’s new initiative for
financial control
P34 | Co-investment partnership of
Mubadala and Hellenic
Development Bank extended
P35 | Dnata invests over $17 million in
Erbil operations
P36 | Alpha Dhabi invest Dhs9.2 billion
to the Alpha Wave Ventures II fund
P37 | ADQ signs investment partnership
Hellenic Development Bank
P38 | Century Financial acquired the new
Category 1 SCA license
P39 | Funding of Start-ups
P43 | Dubai: The most successful Arab
city in liquidity capitalization
TRAVEL
P68 | Amazing Business Facts all around
the world, believe it or not!
START-UPS
P44 | Local Unicorn Startups
P46 | UAE and South Korea Sign MoU to
Promote SME Support
P47 | UAE’s Minister of Economy
inaugurates a start-up bridge
with India
P48 | Hub71 welcomes sixteen new
start-ups
FINTECH
P50 | UAE-Based FinTech Spades Raises
$2.5M in Angel Round
P51 | Careem will launch a new digital
wallet in Saudi Arabia.
P52 | Fintech in the post COVID-19
world
HEALTHCARE
P58 | Global investments in the
digital formation of the UAE
Healthcare industry
CORPORATE RESULTS
P60 | Corporate results for Q1 2022
LOCAL NEWS
P62 | CEPA trade deal improves UAE-
India relations
P63 | First UAE T-Bond auction creates
milestones
P64 | First Dirham-denominated
treasury bonds listed
Nasdaq Dubai
P65 | Bringing digitization to the
unbanked workforce
STOCK MARKET
P66 | DEWA IPO Journey and what’s
next?
UAE BANKING
P70 | Keep up with Dubai Islamic Bank
P71 | Wio Bank, established recently in
the UAE, appoints Chairman
and CEO
P72 | CBUAE increase base rate
P73 | United Arab Bank names new CEO
P74 | Mashreq Bank invests in
BNPL sector
GLOBAL NEWS
P76 | Ground breaking portrait
P77 | $1 trillion worth crypto crash
P78 | The NEOM project: Saudi Arabia
redefining future
P79 | McDonald’s to sell its Russia
operations and leave the country
6 WWW.THEFINANCEWORLD.COM June 2022
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ACT NOW, IT’S LATER THAN YOU THINK
Through this edition, we are bringing you the current trends and
updates from the finance sector that includes corporate results,
startups, banking, funding and investment, fintech, digital
banking, and many more.
Our goal is to provide our readers with key informational
stories and keep them updated about ongoing movements within the
finance impacting the economy as a whole. We in the media industry
work towards gathering relevant and impactful information and
sending them to you now and in the future.
In the finance world, it’s very important to stay updated otherwise
soon you become outdated by tomorrow.
It’s important to know what’s happening
around us.
“We congratulate
him and pledge
allegiance to him as
do our people...and
the entire country
will follow his
leadership to glory,”
We know that the finance industry is
evolving so much and there are many
alternative sources of funding gaining
momentum. What is for sure: there’s a
lot unseen in the finance industry and no
organization can skip this.
Be prepared at all times. Think of new,
more efficient, more sustainable, and more
appropriate ways to manage your finance
helping business growth. It’s for those who
are brave enough to take the opportunity
and upgrade the outdated systems and
accept the change.
Under the leadership of newly-elected President HH Sheikh
Mohammed Bin Zayed, UAE is poised for massive growth. “We
congratulate him and pledge allegiance to him as do our people...and
the entire country will follow his leadership to glory,” Dubai ruler HH
Sheikh Mohammed bin Rashid al-Maktoum, who is also UAE vicepresident
and premier, said in a Twitter post.
Meanwhile, stay safe; stay healthy.
Enjoy the read, my friends.
Oh, and enjoy yourself now, it’s later than you think.
ADVERTISERS ADVERTISED IN THIS GUIDE ARE INCLUDED ON
A SPONSORED BASIS. DETAILS ARE CORRECT AT THE TIME OF
GOING TO PRESS, BUT OFFERS AND PRICES MAY CHANGE.
Please recycle the magazine once you've finished reading it
June 2022 WWW.THEFINANCEWORLD.COM 7
Energy
Power Shift
Apple has lost its crown as the world’s most valuable company to the oil
giant Saudi Aramco, as soaring commodity prices swell profits at energy
companies and technology stocks continue to slide.
8 WWW.THEFINANCEWORLD.COM June 2022
June 2022 WWW.THEFINANCEWORLD.COM 9
Energy
In a sign that the old economy is
reasserting itself over the new this
year, Aramco eclipsed Apple on
11th May night amid the ongoing
rout on Wall Street.Share in Apple,
which had become the world’s first
$3tn company in early January, sank
another 5% knocking its value down
to $2.37tn (£1.94tn) – an 18% drop this
year.
This pulled the iPhone maker
valuation below Aramco, whose
market capitalization has climbed by a
quarter this year to hit $2.43tn, stoked
by the surge in oil prices since Ukraine
war began.
Aramco’s rise comes a decade after
the watershed moment in 2011 when
Apple surpassed another energy giant,
ExxonMobil, to become the world’s
most valuable listed company. Since
then, Apple, Microsoft, Google’s owner
Alphabet and Amazon have dominated
stock markets, hitting and then
surpassing $1tn valuations and pushing
oil giants out of the top ranks. Only
Saudi Aramco has regularly featured
among the most valuable.
Neil Wilson, of Markets.com, said
there was “something symbolic in tech
being overtaken by oil”, adding that
“this steamroller of a bear market”
was pushing stocks down. The two
companies have traded the top spot
before. Aramco became the world’s
biggest listed company when it floated
on Saudi Arabia’s Tadawul stock
exchange in December 2019 and would
have been bigger than Exxon if it had
been a public company a decade ago.
Apple surged back to overtake Aramco
in July 2020 as the pandemic boosted
demand for technology products and
services.
This latest change of the guard
highlights how the impact of Russia’s
invasion of Ukraine, soaring inflation,
and the current Covid-19 lockdowns
in China are all creating economic
turmoil. “Apple posted better-thanexpected
results in the quarter ended
March 2022,” said Parth Vala, an analyst
at GlobalData. “However, amid the
increasing supply chain constraints
on account of the rapidly changing
global geopolitical scenarios, silicon
shortages, and intense lockdowns in
China, the company anticipates that
the June quarter could take revenue hit
between the range of $4bn and $8bn.”
In contrast, Aramco is seeing bumper
revenues and earnings, having doubled
its profits last year. In its first-quarter
earnings due it is expected to report
that net income almost doubled to
about $38bn in the January-March
period.
“The Russia-Ukraine conflict
has sent the global energy prices
soaring, which resulted in the energy
companies booking substantial top-line
and bottom-line growth,” Vala added.
Aramco has a particularly low cost
of production, as much of its oil is in
easy-to-tap fields onshore or in shallow
waters. That boosts profitability at the
company, which is still 95% owned by
the Saudi government.
James Meyer, chief investment
officer at Tower Bridge Advisors, has
pointed out that Apple and Aramco are
not comparable in terms of businesses
or fundamentals, although the latter
has benefited from the tightening
commodity market. “They’re the
beneficiaries of inflation and tight
supply,” Meyer said.
The Ukraine invasion drove oil to
13-year highs of about $130 a barrel.
Although prices have eased, Brent
crude is still trading at $105 a barrel
today, up from $77 at the start of the
year. The surge in energy and food
prices this year will leave consumers
with less money to spend on nonessential
items such as technology
products. Higher interest rates have
also hit the value of “growth stocks”
such as technology companies, which
promise higher returns in the future.
“As the world economy started to
rebound from the Covid-19 pandemic,
Aramco’s net income increased by
124% to $110 billion in 2021, compared
to $49 billion in 2020,” the company
said in a press statement.
As per reports, Aramco cautioned
that the company’s outlook remained
Amin H. Nasser, President
and CEO of Saudi Aramco
“We continue to make progress
on increasing our crude oil
production capacity, executing
our gas expansion program,
and increasing our liquids to
chemicals capacity,”
10 WWW.THEFINANCEWORLD.COM June 2022
uncertain due in part to “geopolitical
factors.”
“We continue to make progress on
increasing our crude oil production
capacity, executing our gas expansion
program, and increasing our liquids to
chemicals capacity,” Amin Nasser, CEO
& President of Aramco, said in a press
statement.
On the results for 2021, he
acknowledged that “economic
conditions have improved
considerably.”
Saudi Aramco’s shares, which are
listed in Riyadh, have risen 28% since
the start of the year to trade at a record
$12.27. Oil prices, which surged to a
14-year high of $139 a barrel in March
following Russia’s invasion of Ukraine,
have helped some of the world’s
biggest oil and gas companies deliver
record profits in the first three months
of the year. According to experts,
globally, market forces such as inflation
could cause a drop in consumption,
reducing oil demand, while tech shares
could continue to be dragged down by
investor concerns over company costs,
interest rate rises, and supply chain
woes.
The company anticipates that
the June quarter could take
revenue hit between the range
of $4bn and $8bn.” said Parth
Vala, an analyst at GlobalData.
Why Did Apple Fall Behind Saudi
Aramco?
According to a report by AFP, owing
to rising oil prices, Saudi Aramco, the
world’s largest oil-producing company,
has become the largest company by
market capitalization (M-cap) too. The
surge in inflation in the past few weeks
has led to a fall in demand for tech
stocks, including Apple. According to
market data, Saudi Aramco was valued
at $2.72 trillion as the trading closed on
Wednesday. Apple, on the other hand,
was valued at $2.37 trillion.
Apple, however, stays as the most
valued tech company in the world.
Early in 2022, Apple became the first
company to be valued at $3 trillion. But
Apple shares have fallen 20 percent
since then and Aramco’s shares have
surged 28 percent. Microsoft is the
second most valued tech company with
a valuation of $1.95 trillion.
1. China Covid-19 Lockdown:
Major cities in China have been under
strict lockdown due to rising Covid-19
cases. Apple manufactures a lot of its
products in China. The company had
earlier said that the lockdown in China
could lead to further strain on supply
chains and can harm the June quarter
results by $4-$8 billion.
2. Higher Labour Costs:
The work from home (WFH) demand
in most companies has led to a rise in
labor and operating costs.
3. High Attrition Rates:
The attrition rates in companies have
been on the higher side since the
outbreak of Covid-19. To retain the
employees, the companies have been
made to change their policies, which
has also pushed the operating costs
higher.
4. Oil Price Rise:
Saudi Aramco’s profits have jumped
124 percent from the last year. This is
primarily due to a surge in oil prices
due to the ongoing Russia Ukraine war.
5. Inflation:
The inflation numbers across the
globe have been rising. In the US, the
inflation rate has touched the highest
figure in 40 years. This has led to a fall
in demand for tech stocks.
June 2022 WWW.THEFINANCEWORLD.COM 11
Banking
Digital Banking as the New Normal In 2022
Digital banking unit is a specialized fixed banking unit or hub, created with digital
infrastructure to provide financial services at any time through self-service mode
and a digital bank is a virtual bank that allows internet banking and beyond.
The outbreak of COVID-19 in
early 2020 made it convenient
for people in getting things
done in the comfort of their
homes. The pandemic has
demonstrated that digital
banking for consumers of all ages
helps them confidently manage their
finances. Therefore, banks are now in a
condition to go digital to get through.
Proving Darwin’s survival of the
fittest theory, banks are developing
and concentrating more on digital
banks. Till now, many banks’ work are
digitalized all over the world and there
are possibilities for digital-only banks
to emerge in the future.
Why digital banks?
Digitalization is not comparatively
easy in the beginning. It involves a lot
of software work to be done. Decades
have passed so fast, and in the past
10 years banking has gone through a
lot. Technology has changed the way
we bank, by 2030, the entire banking
system will be virtual.
Research says that, by the time of
virtual banking, billions of people will
have virtual bank accounts. Only about
20% of the current banks would have
survived the digital banking system.
The banking, storage data, and
information will be saved using
blockchain technology. Comparatively,
Digitalization is not
comparatively easy in
the beginning. It involves
a lot of software work to
be done. Decades have
passed so fast, and in the
past 10 years banking
has gone through a lot.
Technology has changed
the way we bank, by
2030, the entire banking
system will be virtual.
12 WWW.THEFINANCEWORLD.COM June 2022
this will be faster and safer. Digitalizing
will also help the bank to offer highly
personalized services by going through
your online interactions, travel plans,
medical emergencies, and daily needs.
The AI-powered virtual banking will be
up in the town soon.
By the end of the decade, money
will no longer be a king. The payment
methods will change to blockchain
wallets and the companies will opt for
a common method of payment which
will reduce the usage of physical debit
cards and credit cards.
Banking as a Service (BaaS)
The evolution of banking is majorly
due to the banking services provided
by the non-banking organizations.
Non-banking organizations including
retailers, tech giants, and logistic
firms are now embedding banking and
financial services as fintech companies.
On the other hand, people are more
willing to use services offered by nonbanking
organizations. “To meet the
rising demand for embedded finance,
financial institutions are increasingly
offering banking as a service (BaaS)—
bundled offerings, often white-labeled
or co-branded services, that nonbanks
can use to serve their customers,”
Zac Townsend, McKinsey & Company
associate partner, wrote in March 2021.
The BaaS value chain consists of four
key players,
● Consumers
● Distributors
● Enablers
● Providers
BaaS is a new frontier for financial
sectors unlocking hundreds of new
tools and services for the business. It
is ushering in a new era of financial
services by bringing in modified
banking procedures and accelerating
growth through digital transformation.
85% of executives are already using
BaaS or planning to use it in the
upcoming months. There are currently
more BaaS offerings for business,
banking, and corporate, BaaS is poised
to have more growth in the future
making it the top in digital banking.
As per research, a new era has
already begun, in which businesses
should center their attention on solving
the consumer problems more clearly
and easily.
To succeed in BaaS, a player must
follow three steps:
1. Understand the case and deliver
a solution that will deliver the most
value.
2. Select monetization models that will
deliver capabilities and enable profits.
3. Be clear on the BaaS model you
take to the market and establish a
partnership with capable acceleration.
Omnichannel
Today’s consumers demand
services according to their individual
preferences and need whenever,
wherever, and however. Therefore,
banks now have to provide convenient,
reliable, and accurate transaction
processing.
With omnichannel, banks can not
only fulfill customers’ explicit needs
but also anticipate their wants and
likes. Built on a multichannel strategy
that allows any time, anywhere,
any device access with a consistent
experience across channels,
omnichannel enables interactions
across multiple customer touchpoints
where intents are captured, insights
are derived and conversations are
personalized and optimized.
Today, Big Data technologies provide
banks with reliable and accurate data
more quickly. This information is
invaluable to banks in providing the
consumers with their needs. This is
the most targeted market need, which
helps in digitalizing the banks and
meeting the needs of the consumers
easily in the upcoming years.
June 2022 WWW.THEFINANCEWORLD.COM 13
Mergers and Acquisitions
For $530 million, Dubai’s GII buys 51% of
Saudi Arabia’s Almeswak
Gulf Islamic Investments, based in Dubai, has closed a $530 million deal to buy a
stake in Saudi Arabia’s largest provider of dental and dermatology care, with plans
to list the company within three years.
According to a statement,
the investment firm GII
purchased a majority stake
in Almeswak Dental Clinics
from Saudi-based private
equity firm Jadwa
Investment Co.
When contacted, a GII spokesperson
confirmed that the company had
purchased a 51 percent stake.
In November, Bloomberg News
reported that GII was planning to buy
a majority stake in the healthcare
company for $600 million.
In a statement, GII co-founder
Mohammed Al Hassan said, “This is a
When contacted,
a GII spokesperson
confirmed that the
company had purchased
a 51 percent stake. In
November, Bloomberg
News reported that GII
was planning to buy
a majority stake in the
healthcare company for
$600 million.
landmark transaction that reflects our
capability and reaches in the healthcare
sector and the Saudi market,” adding
that they plan to list Almeswak on the
Saudi stock exchange within the next
two to three years.
According to the statement,
Almeswak operates over 80 centers
in 20 cities across Saudi Arabia. The
sale highlights the growing appeal of
healthcare assets in the Gulf, where
the domestic medical sector has
boomed in recent years as incomes
have improved and governments have
invested in medical infrastructure for
their citizens.
14 WWW.THEFINANCEWORLD.COM June 2022
Gautam Adani, signs a $10.5 billion deal with
Holcim
Holcim Ltd, a Swiss building materials company, has agreed to sell its Indian
operations to local billionaire Gautam Adani, Asia’s richest man, marking yet
another step in CEO Jan Jenisch’s shift away from traditional cement.
Holcim said in a statement
on that it will sell its 63
percent stake in Mumbailisted
Ambuja Cements Ltd
to Adani Group. Adani stated
that it intends to spend
approximately $10.5 billion on stake
purchases and open offer consideration
for Ambuja and related entities.
Adani will inherit Ambuja’s controlling
stake in ACC Ltd, a publicly traded
cement producer, and will purchase
Holcim’s direct 4.5 percent stake in the
unit as part of the deal. According to the
statement, Holcim expects to receive 6.4
billion Swiss francs ($6.4 billion) in cash
from the sale.
“We have a long list of companies
we’d like to buy,” Jenisch said in an
interview. “We’re currently working on
more than ten deals.”
Jenisch, who joined Holcim from
Sika AG in 2017, has been selling
non-core cement businesses and
buying new construction companies
to capitalise on the growing demand
for energy efficient buildings. He has
spent about $5 billion on acquisitions,
including Malarkey Roofing Products
in December and Firestone Building
Products in early 2021, as part of
his strategy to expand the so-called
solutions and products division.
After the messy mega merger of
Holcim and France’s Lafarge SA in
2015, the 55-year-old German has been
cleaning up the company. Jenisch sold
a $1 billion Brazilian unit in September
and Asian businesses like Holcim
Indonesia in 2019.
The sale of Holcim’s Indian business,
which is subject to local regulatory
approvals, is expected to close in the
second half of 2022, aided by Adani’s
lack of significant overlap. Following
the roofing acquisitions, the company
began looking for new asset sales over
the last year, and Jenisch said that
negotiations with a handful of potential
Indian buyers took about three months.
June 2022 WWW.THEFINANCEWORLD.COM 15
Mergers and Acquisitions
Expanding Boundaries
UAE telecom company e& buys shareholding in Vodafone for $4.4 billion
F
For $4.4 billion, e&, formerly
known as Etisalat, purchased
a 9.8% stake in Vodafone
Group Plc. The Middle Eastern
telecoms company is looking to
grow internationally.
The move comes days after e& said
it was looking to expand into new
markets in Africa, Europe, and Asia
and in areas outside telecoms such as
financial technology as it seeks to drive
growth.
e& offered about 130 pence
($1.59 dollars) a share, according
to Bloomberg calculations. That’s
a premium of about 10 percent to
Vodafone’s 117.82 pence closing price.
The purchase makes e& Vodafone’s
largest shareholder, ahead of
BlackRock, the Vanguard Group, and
HSBC Holdings.
The UAE telco plans to remain a
long-term investor and won’t make an
offer for the rest of Vodafone shares,
e& said in a stock exchange statement.
e& has “made the investment in
Vodafone is one of the
leading businesses
at the heart of digital
communications in
Europe and Africa
with a compelling
business offering critical
connectivity and digital
services.”
Vodafone to gain significant exposure
to a world leader in connectivity
and digital services” and aims to
develop opportunities for commercial
partnerships, it said.
“As a geographically diversified
company with a deep understanding of
the global telecom sector, e& sees this
investment as highly efficient use of its
strong balance sheet at a compelling
and attractive valuation with strong
currency diversification benefits.”
With this deal, the UAE telco major
may also partner with Vodafone
in the areas of R&D, technological
applications, and procurement.
Hatem Dowidar, the Group CEO
of e&, said: “Vodafone is one of the
leading businesses at the heart of
digital communications in Europe
and Africa with a compelling business
offering critical connectivity and digital
services.”
“We are looking forward to building
a mutually beneficial strategic
partnership with Vodafone with
the goal of driving value creation
for both our businesses, exploring
opportunities in the rapidly developing
global telecom market, and supporting
the adoption of next-generation
technologies,” he added.
16 WWW.THEFINANCEWORLD.COM June 2022
Mergers and Acquisitions
$21 billion rise for M&A within MENA
Merger and acquisitions in the Middle East and North Africa grew 11 per cent to
$21 billion in the first quarter of this year, according to data provider Refinitiv.
Deals valued at under $500
million reached $4.6bn this
year, marking the strongest
start to a year since records
began in 1980.
The UAE was the most
active in terms of its M&A activity
which rose 5 per cent to $4.3bn this
year, accounting for nearly half of all
activity in the region.
“The largest Mena target M&A deal
of the year so far is UAE’s hospital
operator NMC Healthcare’s $2.25bn
sale to its creditors. Healthcare was the
most active sector in Mena with $2.3bn
in deal activity, equivalent to a quarter
of M&A activity in 2022,” Refinitiv said
in a report.
The volume of M&A deals in the
Mena region surged 66 per cent last
year, according to a report by EY. There
were 661 transactions worth $99bn last
year, compared with 397 deals worth
$85.2bn in 2020, the consultancy said.
The UAE experienced the highest
deal activity in terms of volume with
303 transactions, while Saudi Arabia
attracted the most M&A capital, worth
$47.4bn.
Inbound M&A fell 42 per cent to
$1.9bn in the first quarter of this year,
while outbound M&A doubled in
volume from last year to reach $8.8bn,
Refinitiv said.
Meanwhile, Mena’s equity capital
markets raised $3.7bn from 15 offerings
in the first quarter of 2022, up seven
times on an annual basis. It is the
strongest start to the year for equity
capital markets since 2008.
“IPOs made up most of the total with
13 out of 15 ECM deals coming from an
IPO,” the report said.
Saudi Arabia was the most active
nation with $3.5bn in proceeds,
followed by Egypt with $163.3m. The
largest listing in Mena region was
Nahdi Medical’s IPO, which raised
$1.3bn.
Investment banking fees in the Mena
region surged 94 per cent to $430m,
marking the highest year-to-date since
records began in 2000.
Completed M&A fees also soared
569 per cent to a record $184m,
accounting for 43 per cent of the
overall investment banking fee pool.
Governments and agencies contributed
to more than half of the fees earned in
Mena, the report said.
JP Morgan earned $42.8m — the
highest amount of investment banking
fees in the first quarter in the region
— and accounted for a 10 per cent
share of the market. Goldman Sachs
and Moelis took second and third
18 WWW.THEFINANCEWORLD.COM June 2022
The largest bond
offering of the year
was from MDGH
GMTN, whollyowned
by Mubadala
Treasury Holdings
Company, which
raised $1.4bn.
spots with 7.6 per cent and 6.2 per cent
market shares, respectively.
Debt capital markets (DCM) slid 79
per cent in the region to $7.9bn during
the period. The UAE was ranked at
the top for DCM activity with $5.3bn
in related proceeds followed by Saudi
Arabia with $1bn.
The largest bond offering of the
year was from MDGH GMTN, whollyowned
by Mubadala Treasury Holdings
Company, which raised $1.4bn.
“HSBC Holdings takes the top spot in
the Mena debt capital markets league
table with $935m in related activity or
a 12 per cent market share. First Abu
Dhabi Bank comes second with a 9 per
cent market share,” the report said.
The biggest acquisition took place in
March 2022 when Abu Dhabi hospital
operator NMC Healthcare comes under
new ownership led by ADCB.
After nearly two years, Abu Dhabi
hospital operator NMC Healthcare
emerged out of court-appointed
administration. This means that a group
of creditors - led by mega-bank ADCB
– assumed the ownership of the UAE’s
biggest private healthcare company and
will continue to do until it finds a new
owner. There will be no disruption to
the ongoing trading of the NMC Group.
However, NMC Healthcare ltd –
along with NMC Holding ltd – will
remain in administration in order to
continue to investigate and pursue
litigation claims, any proceeds of which
will be distributed to the relevant
creditors. “The Group has benefitted
from a bedrock of creditor support, as
evidenced by a $325 million funding
facility,” said a statement.
ADCB’s Rights
As the entity with the highest
exposure, Abu Dhabi Commercial Bank
received 37.5 per cent of transferable
exit instruments in a $2.25 billion
facility issued by the new NMC holding
company. This follows the completion
of the debt restructuring process and a
successful exit from the administration.
The core healthcare operating
entities of NMC in UAE and Oman
exited Abu Dhabi Global Market
(ADGM) administration on March 25
and were transferred to NMC HoldCo
SPV ltd. (Earlier, NMC Healthcare said
it was selling its 53 per cent stake in
the Saudi operations as part of selling
all non-core assets). The Bank has
appointed three of the seven members
of the board of the new company, who
will work with CEO Michael Davis to
implement a strategy for the growth
of the business. Kevin Taylor, Group
Treasurer at ADCB, becomes Chairman
and Jean-Marc Le Jeune and Bassem
Itani are non-executive directors.
June 2022 WWW.THEFINANCEWORLD.COM 19
Digital Assets
Emirates Airlines enters Metaverse
Slowly but surely, NFTs are breaking through the transportation world by introducing tickets
in NFTs. Also, over the past couple of years, the use of blockchain in airline management has
revolved chiefly around Covid-19-related initiatives.
NFT stands for a non-fungible
token. Non-fungible is an
economic term that can be
used to describe things that
are not interchangeable with
other items because
they have unique characteristics.
Essentially, these tokens represent
ownership of a unique object that
can only have one official owner at a
time because they’re secured by the
Ethereum (ETH) blockchain. This
means no one can modify the record
of ownership or copy and paste a new
NFT into existence.
Emirates Airlines of the United Arab
Emirates has announced its entry into
the metaverse and non-fungible tokens
(NFT) sectors. Emirates is bringing
in digital collectibles services and
ranges that will enhance the Metaverse
experience of its passengers. The move
comes after Abu Dhabi and Dubai
legalized crypto-related activities and
businesses in the UAE. Regions of the
Middle East intend to link their digital
economies with the crypto industry.
The story of Emirates began a lot
early in 1985 when they launched
operations with just two aircraft.
Today, they fly the world’s biggest
fleets of Airbus A380s and Boeing 777s,
offering our customers the comforts of
the latest and most efficient wide-body
aircraft in the skies.
Emirates has always embraced
technologies in its business and
has stood as a pioneer in many
new ideas. On the same line,
Emirates has now debuted its way
through digital currencies. In one
official statement, Emirates has
announced that the metaverse and
NFT projects are already under the
line and are about to flourish in
the market. Cryptocurrencies will
help the organization to develop its
personalized experiences and customer
satisfaction.
Emirates continues to engage with
industry partners on its Web3 strategy,
and recruit talent for its pipeline
projects. Last year, it became the first
airline to launch its own VR app on the
Oculus store, offering users accurate,
life-size, and interactive cabin interior
experiences onboard Emirates’ flagship
A380 aircraft and Boeing 777-300ER
Gamechanger aircraft, interactive cabin
interior experiences onboard Emirates’
20 WWW.THEFINANCEWORLD.COM June 2022
flagship A380 aircraft and Boeing 777-
300ER Gamechanger aircraft.
The company’s miles system is more
attractive to potential passengers. Most
airlines manage a loyalty program
where a passenger’s miles are turned
into points that can be exchanged for
rewards such as discounts on future
flights or hotel accommodation.
Emirates can use NFTs as part of the
program, such as when a customer
reaches a certain level of miles, they
earn an NFT, making them feel that
they are part of an exclusive club.
Through Emirates selling collectibles,
completing a certain collection could
also contribute to customer points.
Thus, the UAE is trying to establish
itself as a crypto and blockchain
center. One of its enterprise zones,
the Dubai Multi Commodities Centre
(DMCC), launched the DMCC Crypto
Centre. And, the Dubai Financial
Services Authority has drafted
regulations to provide regulatory
clarity for cryptocurrencies and stable
coins within the Dubai International
Financial Centre (DIFC) to attract
international startups.
Emirates Airlines of the United
Arab Emirates has announced its
entry into the metaverse and nonfungible
tokens (NFT) sectors.
Emirates is bringing in digital
collectibles services and ranges
that will enhance the Metaverse
experience of its passengers.
June 2022 WWW.THEFINANCEWORLD.COM 21
Business
Tim Cook
CEO, Apple
Business Leaders in Focus
TIMOTHY DONALD COOK (born November 1, 1960) is an American business executive and
engineer who has been the chief executive officer of Apple Inc. since 2011. Cook previously served
as the company’s chief operating officer under its co-founder Steve Jobs.
22 WWW.THEFINANCEWORLD.COM June 2022
C
ook was born in Alabama,
United States. His
father, Donald, was
a shipyard worker, and his
mother, Geraldine, worked at
a pharmacy. After graduating
from Auburn University, Cook spent
12 years in IBM’s personal computer
business, ultimately serving as the
director of North American fulfillment.
During this time, Cook also earned his
MBA from Duke University, becoming a
Fuqua Scholar in 1988. Later, he served
as the chief operating officer of the
computer reseller division of Intelligent
Electronics. In 1997, he became the
vice president for corporate materials
at Compaq for six months, but left the
position after being hired by Steve Jobs
in 1998.
Tim Cook’s history at Apple
As Chief Executive Officer, Tim Cook
is the face of Apple and the executive
team. However, his gigantic impact on
the company goes back long before he
replaced Steve Jobs in 2011.
Jobs recruited him in 1998 from
Compaq, where he had been vice
president for corporate materials for
less than a year. Before that, Cook
had been at IBM for over a decade,
and at that time, it would’ve seemed
peculiar to leave the PC world to
join Apple. The rivalry between IBM,
plus its clone makers like Compaq,
and Apple may have quietened down,
but it was chiefly because Apple was
failing. Apple was in such a poor state
that even Cook says that “any purely
rational consideration” meant he
should stay with Compaq. Yet for all
its success, Compaq made clone PCs
so superficially it was no different
from any other commodity computer
manufacturer.
Joining Apple
“I was never going to find my
purpose working someplace without
a clear sense of purpose of its own,”
said Cook in a 2017 commencement
speech. “I tried meditation. I sought
guidance and religion. I read great
philosophers and authors. In a moment
of youthful indiscretion, I might even
have experimented with a Windows
PC. And obviously, that didn’t work.
“Cook says that within minutes of
being interviewed by Steve Jobs, he
knew he wanted to join the company
– and specifically that he wanted to
help resurrect Apple. Steve Jobs had
begun the turnaround of Apple when
he rejoined in 1996. Famously, it was
the iMac that began the climb back
from the brink of bankruptcy. That
visibility of Jony Ive’s and the Design
Team’s wo Cook says that within
minutes of being interviewed by Steve
Jobs, he knew he wanted to join the
company – and specifically that he
wanted to help resurrect Apple.
It would also have been unpopular,
as it was by Cook’s choice that
Apple closed factories and shuttered
warehouses. Instead, Apple outsourced
manufacturing and began the same
well-controlled production that it has
to this day. Where previously Apple
had made computers that would sit in
warehouses for months before being
sold, Cook got those months down to
days.
Tim Cook’s run as Apple CEO
could end as early as 2025. Who
will replace him?
In 2011, Cook had the impossible
task of filling the shoes of Steve Jobs,
a one-of-a-kind product mind. Of
course, Cook could never top Jobs’s
legacy, but he successfully charted
his own path as Apple’s CEO. Cook
has grown Apple’s stock more than
1,000%, turned the company into an
operations powerhouse, went all-in on
custom technologies, and expanded the
product portfolio with new services,
wearables and a wider array of screen
sizes.
While Apple’s next leader will have
different shoes to fill, they will still be
big. Cook, who turns 61 in November,
is all but assured to be Apple’s CEO
into 2025, when 1 million shares
designed to keep him at the helm finish
?DID
YOU
KNOW
“If I’ve got 11 days
of inventory and my
competitor has 80,”
said Michael Dell, “and
Intel comes out with
a new 450 megahertz
chip that means I’m
going to get to market
69 days sooner.”
paying out. If he wanted to extend
longer than that, I’m sure Apple’s board
of directors would be more than happy
to let him.
But there are signs that are not
likely. The belief inside Apple is that
Cook just wants to stick around for
one more major new product category,
which is likely to be augmented reality
glasses rather than a car — something
that’s even further out. He also
understands that running a Silicon
Valley company is typically a young
person’s game, and he’s not going to
stay far beyond his prime.
Apple plans to unveil a mixed reality
headset which blends AR and VR,
but AR glasses that are small enough
to resemble classic frames are in
development for a launch in the middle
of the decade. Of course, Cook could
decide to stay on longer (or shorter),
but the combination of factors — the
shares paying out in 2025, the launch
of the glasses, Cook already saying he
probably won’t be in the job in 10 more
years and his age leads to believe he’s
going to retire sometime between 2025
and 2028.
True to his humble background, Cook lives in an
average four-bedroom condo in Palo Alto, California.
It has a small yard in the front. Tim says that he
likes to be reminded of where he is from. Again, he
doesn’t like to think of himself as someone superior.
He says that monetary success does not motivate
him. Since 2005, he has also served as a board
member of shoe and athletic apparel firm Nike.
June 2022 WWW.THEFINANCEWORLD.COM 23
Business
Reed Warren Hastings Edward Buffett is an American business magnate, investor, and philanthropist. He
CEO is currently of Netflix the chairman and CEO of Berkshire Hathaway. He is one of the most successful
investors in the world and has a net worth of over $116 billion as of May 2022, making him
the world’s sixth-wealthiest person.
24 WWW.THEFINANCEWORLD.COM June 2022
Wilmot Reed Hastings
Jr. is an American
businessman. He is the
co-founder, chairman,
and co-chief executive
officer (CEO) of Netflix,
and sits on several boards and nonprofit
organizations. A former member
of the California State Board of
Education, Hastings is an advocate
for education reform through charter
schools.
Personal Life
Wilmot Reed Hastings Jr. was born
on October 8, 1960. Reed Hastings
was born in Boston,
Massachusetts. His father
Wilmot Reed Hastings was an
attorney for the Department
of Health, Education,
and Welfare in the Nixon
administration, and his
mother Joan Amory Loomis
was a Boston debutante from
a Social Register family who
was repulsed by the world of
high society and taught her
children to disdain it.
At Adaptive technology,
Hastings had his first job,
where he created a tool for
debugging software. Hastings
told CNN “From her, I learned
the value of focus. I learned
it is better to do one product
well than two products in a
mediocre way.” Hastings left
Adaptive Technology in 1991
to lay the foundation for his
first company.
Hastings studied
mathematics at Bowdoin
College in Brunswick, Maine,
graduating with a bachelor’s degree in
1983. After serving in the U.S. Marine
Corps, he spent two years with the
Peace Corps, most of the time teaching
math in Swaziland (now Eswatini).
He returned to the United States and
went to Stanford University, where he
received (a 1988) a master’s degree
in computer science. Subsequently,
Hastings became a software developer,
and in 1991 he founded Pure Software
(later Pure Atria Corporation), which
he sold in 1997 for a substantial profit.
Hastings studied mathematics at
Bowdoin College in Brunswick, Maine,
graduating with a bachelor’s degree in
1983. After serving in the U.S. Marine
Corps, he spent two years with the
Peace Corps, most of the time teaching
math in Swaziland (now Eswatini).
He returned to the United States and
went to Stanford University, where he
received (a 1988) a master’s degree
in computer science. Subsequently,
Hastings became a software developer,
and in 1991 he founded Pure Software
(later Pure Atria Corporation), which
he sold in 1997 for a substantial profit.
Founding of Pure Software
Hastings’ first job was at Adaptive
Hastings expanded
Netflix through movie
studio partnerships and
aggressive marketing
campaigns, emphasizing
Netflix’s catalogue of
indie films, documentaries,
and other movies not easily
available through
other services.
Technology, where he created a tool
for debugging software. He met Audrey
MacLean in 1990 when she was CEO at
Adaptive Corp. In 2007, Hastings told
CNN, “From her, I learned the value of
focus. I learned it is better to do one
product well than two products in a
mediocre way.”
Hastings left Adaptive Technology
in 1991 to lay the foundation for his
first company, Pure Software, which
produced products to troubleshoot
software. The company’s growth
proved challenging for Hastings, as
he lacked managerial experience. He
stated he had trouble managing a rapid
headcount growth. His engineering
background didn’t prepare him for
the challenges of being a CEO and he
asked his board to replace him, stating
he was losing confidence. The board
refused, and Hastings says he learned
to be a businessman. Pure Software
was taken public by Morgan Stanley in
1995.
In 1996, Pure Software announced
a merger with Atria Software. The
merger integrated Pure Software’s
programs for detecting bugs in
software with Atria’s tools to manage
the development of complex software.
The Wall Street Journal
reported that there were
problems integrating
the sales forces of Pure
Software and Atria after
the head salesmen for
both Pure and Atria left
following the merger.
Reed and Netflix
In 1997, Hastings and
former Pure Software
employee Marc Randolph
co-founded Netflix, offering
flat rate movie rental-bymail
to customers in the US
by combining two emerging
technologies; DVDs, which
were much easier to send
as mail than VHS cassettes,
and a website to order them
from, instead of a paper
catalogue. Headquartered
in Los Gatos, California,
Netflix has amassed a
collection of 100,000 titles
and more than 100 million
subscribers. Hastings
had the idea for Netflix after he left
Pure Software. “I had a big late fee
for Apollo 13. It was six weeks late
and I owed the video store $40. I had
misplaced the cassette. It was all my
fault. I didn’t want to tell my wife about
it. And I said to myself, ‘I’m going
to compromise the integrity of my
marriage over a late fee?’ Later, on my
way to the gym, I realized they had a
much better business model. You could
pay $30 or $40 a month and work out
as little or as much as you wanted.”
Hastings said that when he founded
Netflix, he had no idea whether
June 2022 WWW.THEFINANCEWORLD.COM 25
Business
?DID
YOU
KNOW
• As the son of a Nixon administration lawyer,
he studied math at Bowdoin and served in
the Peace Corps in Swaziland.
• Hastings holds a graduate degree in artificial
intelligence from Stanford.
customers would use the service.
Hastings expanded Netflix through
movie studio partnerships and
aggressive marketing campaigns,
emphasizing Netflix’s catalogue of
indie films, documentaries, and other
movies not easily available through
other services. In February 2007 Netflix
shipped its billionth DVD. Meanwhile,
the company launched applications
that permitted customers to access
movies and TV shows through
streaming downloads. Hastings made
a rare misstep in 2011 when Netflix
announced that it would increase
rental prices and split the company in
two, with the DVD service rebranded as
Qwikster. He downplayed the resulting
loss of customers and plunging stock
price, but the company backtracked
and cancelled the Qwikster spin-off
plan.
Hastings subsequently oversaw
Netflix’s foray into content produced
specifically for its streaming service.
Its first such offering was the episodic
drama series House of Cards, which
debuted in 2013. Such content was
hugely successful and became a major
focus of the company. During this time
Netflix also began producing films.
In 2020 it was announced that Ted
Sarandos would serve as co-CEO with
Hastings.
After a subscriber boom driven
by COVID-19 and years of cultural
dominance on the streaming scene,
Netflix recently reported a shocking
net LOSS in subscribers. This loss
could have untold ramifications on
Netflix’s future, but the stock market
responded pretty much immediately.
This is of course less than ideal news
for anyone who owns Netflix stock,
but it’s especially troubling to Reed
Hastings. Hastings owns 5.2 million
shares of Netflix. Back in October of
last year, during better days when its
stock price was sitting at a 52-week
high of $700 per share, Hastings’ Netflix
stake was valued at $3.6 billion.
Netflix stock began sinking in April,
at the beginning of April, Netflix stock
was valued at around $400 a share. At
$400 a share, Hastings’ stake was worth
a still formidable $2 billion.
Reed’s fortune has crept down to
$1.1 billion.
Most of Hastings’s wealth is tied up
in the company he co-founded. Back in
2020, when Netflix was experiencing
incredible subscriber growth as a result
of so many people being stuck at home,
he reportedly cashed some of his
shares out to the tune of $616 million –
a decision that’s probably looking even
better in retrospect.
Netflix is going through a turbulent
period right now. They’re reportedly
looking at ways to crack down
on password sharing among their
subscribers, as well as introducing
cheaper ad-supported subscription
options after years of resisting
advertising of any kind on the platform.
Time will tell whether these measures
will be enough to bring Netflix stock
out of its precipitous recent decline.
What’s next for Netflix?
Netflix has long-term goals. It might
grow at a slower rate than smaller
streaming platforms. But even if it
trails the broader market with a CAGR
of 15%, its annual revenue could still
rise from $29.7 billion in 2021 to over
$100 billion in 2030.
In short, Netflix is going to come
down to its original programming.
Netflix is expected to spend 85% of its
$12–13 billion budget on its original
content. To attract viewers, Netflix is
preparing cheaper subscriptions with
advertising which it expects to roll out
in the next couple of years.
26 WWW.THEFINANCEWORLD.COM June 2022
Personal Finance
Invest in the
20’s to avoid
regrets in the
30s and 40s
Financial planning is an
essential tool to build your
future. The 20s is the age at
which saving from the salary
is highly a task.
In the era of entertainment and fun,
it’s a challenge for youngsters to
invest and save. Many influencers
talk about the best and worst
investment decisions but not
everything is applicable practically
to everyone. That’s why we have
come up with some beginner-friendly
investment decisions and financial
planning for young minds.
Start an Emergency Fund
One of the personal finance’s mostrepeated
mantras is “Pay yourself first”.
No matter how much you owe in
student loans or credit card debt, and
no matter how low your salary may
seem, it’s wise to find some amount of
money in your budget to sock away in
an emergency fund every month.
Having money in savings to use
for emergencies can keep you out of
trouble financially and help you sleep
better at night. Also, if you get into the
habit of saving money and treating it
as a non-negotiable monthly expense,
then pretty soon, you’ll have more than
just emergency money saved up—
you’ll have retirement money, vacation
money, or even money for a down
payment on a home.
Get a Grip on Taxes
It’s important to understand how
income taxes work even before you get
your first paycheck. When a company
offers you a starting salary, you need
to know how to calculate whether that
salary will give you enough money
after taxes to meet your financial
obligations—and, you hope, meet your
goals.
Debt Funds
This is another low-risk financial
instrument that promises capital
protection. When a financial institute
or a company borrows from you (along
with hundreds of other investors), and
in return pays you interest, we call it
a debt fund. You will get this regular
flow of income regardless of the said
entity’s performance. It is mostly ideal
for people looking for steady earnings.
However, watch out for the Net Asset
Value of a debt fund as it fluctuates
with changes in the overall interest
rates in the economy.
Life Insurance
Getting your life insurance covered
in the 20s means that you can get a
higher coverage at a relatively lower
premium. As you become older, the
cost of insurance will increase too.
For instance, health insurance and
mandatory vehicle insurance are not
something you can skip.
The cost of healthcare is such that
one medical emergency can wipe
out savings if you are not insured.
Life insurance, however, availed at a
younger age can reap heaps of benefits
This is another low-risk
financial instrument
that promises capital
protection. When a
financial institute or
a company borrows
from you (along with
hundreds of other
investors), and in return
pays you interest, we
call it a debt fund.
at a lesser price.
A financial plan acts as a guide while
you go through life’s journey. These are
some of the best financial planning you
could do in your 20s to avoid regrets in
your 30s. Essentially, it helps you be in
control of your income, expenses, and
investments such that you can manage
your money and achieve your goals.
Thus, no one is born with wisdom,
it’s our choice to play wisely.
June 2022 WWW.THEFINANCEWORLD.COM 27
Entrepreneur
Whitney Wolfe Herd,
Founder and CEO of Bumble
28 WWW.THEFINANCEWORLD.COM June 2022
Whitney Wolfe Herd
Whitney Wolfe Herd (born July 1989) is an American entrepreneur. She is the founder
and CEO of publicly traded Bumble, Inc, an online dating platform, launched in 2014. She was
previously the vice president of marketing for Tinder. Wolfe Herd was named as one of 2017’s
and 2018’s Forbes 30 Under 30, and in 2018 she was named in the Time 100 List. In February
2021, Wolfe Herd became the world’s youngest, female, self-made billionaire when she took
Bumble public. She is the youngest woman to have taken a company public, at age 31.
Bumble Inc. CEO Whitney
Wolfe Herd has been through
a lot on her journey to take
the company public. A highprofile
bumble Inc. CEO
Whitney Wolfe Herd has
been through a lot on her
journey to take the company public. A
high-profile dispute with Tinder, the
launch of her dating app, the ouster
of Bumble’s original backer, Badoo
founder Andrey Andreev, a majority
stake from Blackstone and now, a highpriced,
record-breaking IPO.
Wolfe Herd simultaneously became
the world’s youngest female selfmade
billionaire and woman to take a
company public. Today, her business,
Bumble, is known as one of the toprated
dating apps on the market. In
2020, the company earned $582 million,
up from $488 million the previous year.
While Wolfe Herd’s success is
inspiring, too many journalists have
written her story off as feminist
revenge. One where she experienced
immense pain and trauma at the
hands of men, only to spite them by
conquering her abusers.
While there’s no denying she’s an
inspiration to women worldwide, her
MO isn’t getting back at anyone—
it’s creating a world where women
feel safe connecting with others
online and developing healthy
relationships. Focusing solely on her
redemption story minimizes her value
as a strategic thinker, creative leader,
and innovator. Wolfe Herd has a lot to
teach entrepreneurs navigating their
own companies in saturated markets.
Bumble weaves Wolfe Herd’s vision
throughout their branding. Themes of
self-love, growth, motivation, support,
and love can be seen across their
various social media platforms. This
puts their messaging on par with the
founder’s desire to make the internet a
kinder place for women.
The Bumble founder and her
“hive” have put a ton of thought and
development into the brand. The
product’s user experience (UX) and
user interface (UI) rise above their
competitors, conveying it’s a valuable,
high-quality tool. From a sleek,
simplistic design to the welcoming
yellow touches found throughout the
branding, it’s clear Bumble isn’t your
ordinary dating app: it’s a lifestyle
brand.
Wolfe Herd’s example shows
that investing in the creation of
a phenomenal product or service
attracts customers into a marketing
flywheel where you can begin engaging
with potential buyers and creating
delight in their lives.
To do this:
Know your target market. Wolfe Herd
is successful because she understands
her customers’ problems. Studying
your target audience and developing a
product specifically designed for your
customer avatar can create similar
results.
Have a vision. Before starting
Bumble, Wolfe Herd had a distinct
vision for the company. Since then,
she’s been strategically expanding to
create more opportunities for women.
Having a clear vision helps business
owners align company goals with the
organization’s purpose. Establishing a
daily visualisation practice is a great
way to see the future. Furthermore,
reverse engineering from the finish line
backward helps leaders create an action
plan toward goal achievement.
Work with professional writers,
designers, developers, and
marketers when developing a product.
The Bumble CEO had a team behind
her to create and continuously improve
the app. Too often, entrepreneurs
make the mistake of thinking they can
brand and launch a product or service
by themselves. They see little success
because they don’t know how to do
each required job with excellence. As a
result, customers fail to purchase from
their company.
Built Core Values Into Her
Product“Bumble’s core values are
kindness, accountability, equality,
respect, and growth. These values are
a part of our DNA and will continue to
guide us along with our north star and
mission to end misogyny and to create
a kinder internet in all corners of the
world. By keeping these values at the
helm of everything we do, Bumble has
been able to change the way people
connect online.”
As the Bumble CEO describes in an
June 2022 WWW.THEFINANCEWORLD.COM 29
Entrepreneur
interview with the Female Founders
Fund, developing and following core
values allows leaders to fulfill their
vision of a brighter future. Everything
the company does filters through
its core values and desire to
provide women with a better online
experience. The business has
taken the following measures to ensure
its core values are being adhered to:
● Offers educational resources on
what digital abuse is and how to
identify it.
● Encourages conversation by
not allowing “ghosting.” Initial
matches expire if someone
doesn’t reach out or respond
in 24 hours.
● Implemented a zero-tolerance
policy for harassment.
● Developed a feature that
automatically blocks lewd photos.
● Instilled a verification
process powered by facial
recognition software to help limit
fake profiles and online predators.
To create core values in your
business, think about:
● What problem do you want to
solve in the world?
● Why do you believe this
problem should be solved.
● How you’ll solve it.
● What beliefs and convictions
power your business.
● What you stand for and what
you stand against.
Disrupted the Dating App Market
“If you’re doing anything disruptive,
and if you know it to be good and true
and progressive, let the naysayers
fuel you to work harder... ” Unlike
its other two top competitors, Hinge
and Tinder, Bumble isn’t perceived
as strictly a dating app, which is a
huge differentiating factor. This is
because Wolfe Herd’s vision wasn’t
helping people find love—that’s just
a byproduct of what the app offers.
Instead, Bumble is a place to grow and
develop relationships with others in
various ways.
In 2016, the company launched
Bumble BFF, where women can
connect online and become friends no
matter their relationship status. A year
later, the business also added Bumble
Bizz to the mix. As an online space for
professional networking, it serves a
similar function to LinkedIn. Because
these ambitious programs launched
successfully shortly after the company
began running a paid subscription
model, the business drew in customers
with different relationship-building
needs.
In other words, Wolfe Herd
deployed a blue ocean strategy. She
differentiated herself by offering
several ways for her target
audience to develop meaningful
connections. Instead of drowning
in a red ocean of dating apps that
just focus on providing matches,
Bumble thrives by offering women a
plethora of options for building close
relationships. It also sends another
empowering, on-brand message: dating
isn’t always the focal point of a
woman’s life. Some women seek other
types of relationships, depending on
what they choose to prioritize. By
showing a long-term vested interest
in providing more opportunities for
connection, Bumble has risen above its
competitors.
To find your blue ocean:
30 WWW.THEFINANCEWORLD.COM June 2022
Built core values into her product
“Bumble’s core values are kindness,
accountability, equality, respect, and growth.
These values are a part of our DNA and will
continue to guide us along with our north star
and mission to end misogyny and to create a
kinder internet in all corners of the world.
● Consider what problems your
competition won’t solve.
● Ask deep questions. Sometimes
companies refuse to tackle an
issue because they don’t dig deep
into why things are the way they
are. Use first principles thinking
to find truth and get to the root
of problems.
● Think about how to provide your
customers with the most value.
● Brainstorm ways to delight
people in your marketing
flywheel.
● Get creative—be willing to
experiment, try new things, and
innovate your industry.
Focusing on the Future: What’s
Next for Bumble
After Bumble publicly filed for
an IPO, Wolfe Herd penned a letter
celebrating this milestone, writing:
“Our long-term vision is to be the
platform to meet new people, no
matter who you might be looking for,
whichever life stage or situation you’re
in. We will do this with our innovative
technology—and by advocating for
equality, both through legislation and
with the power of our trusted brand . . .
We will continue to create an inclusive
place to foster and build a community
around shared struggles and
common joys.”
When considering the company’s
future, one thing is clear: Wolfe Herd’s
eyes will remain focused on her longterm
vision of creating a safe space on
the internet where women can grow
life-long connections with others. Thus
far, she’s been more than successful.
Millions of people have met on Bumble.
As a result, best friends, business
partners, husbands, wives, and babies
have all been products of her venture.
While the business’s fluctuating
stock price raises some concern for
investors, Bumble is still expanding
and remaining focused on long-term
growth. In February 2022, the company
acquired its first business, the French
dating app Fruitz. It’s unclear how
this will affect the organization, but
considering Whitney Wolfe Herd’s
strong leadership qualities, she won’t
allow the business to deviate off its
successful track.
Investment and Funding
Crowdfunding in UAE
Crowdfunding is the practice of funding a project by raising money from a large number of
people through licensed online platforms. Examples of crowdfunding platforms in the UAE are
Beehive and Eureeca. Dubai Government launched DubaiNext, a digital crowdfunding platform
to support SMEs. In March 2022, the UAE Cabinet approved crowdfunding activity for both the
public and private sectors.
Common types of
crowdfunding include:
● Donations model where
funders donate a sum for a
cause and do not expect any
returns.
● Rewards model where funds are
asked for in exchange for a future
reward.
● Crowd-sourced equity funding
(CSEF) where the investors receive
shares in a company in exchange for
the fund they provided.
● Debt or peer-to-peer lending model
where the lenders provide loans to
borrowers and expect it to be paid
back with interest at an agreed rate,
or a rate fixed by the crowdsourcing
platform.
Now that private and public sector
crowdfunding is legal, the plan should
address all technical issues. These
considerations are connected to the
regulation of crowdfunding platform
operators, which includes definitions,
application scope, and other details.
Furthermore, it is linked to the
following factors:
● Operator licensing requirements.
● The operator’s obligations towards
SCA and investors.
● Financing applicant obligations.
● The rights of the investor, the
operator, and the financing
applicant as well.
Why it is important in UAE?
Startups and small and medium
businesses are turning to crowdfund as
they look for capital.
Several tech start-ups have set up
shop in Abu Dhabi and Dubai as a
result of the UAE’s business-friendly
regulations.
According to a Dubai Chamber
research released
in November
2020, the SME
sector accounts
for over 94
percent of total
enterprises and
employs over 86
percent of the
private sector
workforce in the
UAE.
According to
the survey, SMEs
account for 95%
of enterprises
in Dubai,
employ 42% of
the workforce,
and contribute 40% to the emirate’s
economy.
According to data from the Khalifa
Fund, traditional banks reject nearly
half to seventy percent of SME funding
applications. Small business loans
account for only 4% of total bank
lending in the UAE, well below the
Middle East and North Africa average
of 9.3%.
Due to their small assets or lack of
a track record, traditional lenders are
sometimes unwilling or unable to fund
SMEs.
As a result, crowdsourcing could aid
the UAE in assisting SMEs.
UAE start-ups are dominating the
crowdfunding market
The Dubai-based equity
crowdfunding platform Eureeca led
$1.3 million in funding into the payper-minute
car rental platform Udriv
in January last year. Eureeca is one of
the first global equity crowdfunding
platforms that enable members of its
Dubai-based Stake
allows people to
buy small stakes in
properties starting from
a few hundred dollars.
Described as a “digitalfirst
property investment
and asset management
company”
investor network
to buy shares in
growth-orientated
businesses.
Dubai’s fresh
snack company
Fruitful Day is
among smaller
businesses
that have used
crowdfunding.
The firm raised
Dh3m ($816,771)
in two successive
funding rounds
in November
2020, attracting
investors from
as far away as
Switzerland and Singapore, as well as
from Saudi Arabia and the UAE.
UAE start-up Rent-a-Towel, which
currently rents towels and bed
linen to 20 Dubai hotels, has invited
sustainability-conscious small investors
to part-fund inventory through
a Germany-based crowdfunding
platform.
Dubai-based Stake allows people
to buy small stakes in properties
starting from a few hundred dollars.
Described as a “digital-first property
investment and asset management
company”, Stake aims to fix the
problems of property ownership “by
democratizing property investment”. It
finds competitively priced apartments
in prime locations with high demand
on the secondary market — avoiding
potential new-build delays. It
enables members to invest as little
as Dh500. Investors receive regular
dividends from rental income, in
addition to expected long-term capital
appreciation.
32 WWW.THEFINANCEWORLD.COM June 2022
Investment and Funding
Debt Management Office: Dubai government’s new
initiative for financial control
The Dubai government’s Department of Finance (DOF) announced on 9th May the creation of a
Debt Management Office to supervise numerous crucial financial functions.
heikh Hamdan bin Mohammed bin
Rashid Al Maktoum, Crown Prince of
Dubai and Chairman of the Executive
SCouncil, named Rashid Ali
bin Obood Al Falasi as the
DMO’s chief executive officer
following its establishment.
According to the DOF,
the DMO’s responsibilities
include meeting the government’s
financing needs, managing the
sovereign debt portfolio, establishing
strategic objectives and policies,
pursuing risks to ensure government
financial sustainability, and maintaining
high levels of transparency to boost
investor confidence and develop strong
relationships with stakeholders.
The Debt Management Office
was formed by His Highness Sheikh
Mohammed bin Rashid Al Maktoum,
Vice President and Prime Minister
of the UAE, in his capacity as Ruler
of Dubai, under Law No. 8 of 2022
controlling the public debt in Dubai.
“The establishment of the DMO
demonstrates the government’s
ongoing efforts to strengthen its
financial position through the
management of sovereign debt, as
well as to meet the government’s
financing requirements efficiently and,
as a result, to ensure the development
of infrastructure projects in various
sectors, which in turn aims to improve
the quality of life and to enhance the
emirate’s global competitiveness,
in line with the leadership’s vision,”
Abdulrahman Saleh Al Khalifa said.
According to Al Falasi, the DMO’s
mission is to ensure efficient and
effective management of the public
debt portfolio through prudent cost
and risk strategies, as well as to
develop governance frameworks that
strengthen the emirate’s financial
policies in general and the public debt
in particular, diversify funding sources,
and develop an efficient government
securities market.
“The newly constituted office is
devoted to establishing and maintaining
“The newly constituted
office is devoted to
establishing and
maintaining a high
degree of transparency
in order to increase
stakeholders’ confidence
in Dubai credit and its
strategic vision and
activities in many sectors,
based on worldwide best
practises,” Al Falasi stated.
a high degree of transparency in order
to increase stakeholders’ confidence
in Dubai credit and its strategic vision
and activities in many sectors, based
on worldwide best practises,” Al Falasi
stated.
June 2022 WWW.THEFINANCEWORLD.COM 33
Investment and Funding
Co-investment partnership of Mubadala and
Hellenic Development Bank extended
Mubadala Investment Company (Mubadala) and Hellenic Development Bank of Investments
(HDBI), Greece’s sovereign fund of funds, signed an agreement to expand their EUR400m
co-investment partnership.
This will include venture capital
(VC) and private equity (PE)
investments in top performing
Greek funds focused on high
growth sectors. The agreement
was signed during Greek Prime
Minister Kyriakos Mitsotakis’ official
state visit to the UAE.
The Mubadala-HDBI co-investment
partnership was launched in 2018
with a focus on minority direct
private equity investments in Greek
companies. Mubadala and HDBI also
completed their first co-investment
under the newly extended agreement
with VentureFriends Fund III, an earlystage
tech investor based in Athens.
With a track record of successful
investments in PropTech,
fintech, marketplaces, and SaaS,
VentureFriends focuses on scalable
B2C and B2B startups that can
develop a sustainable moat over
time. It focuses on investments in
Greece, Europe, and select countries
around the world, including the
United Arab Emirates, where it was
an early investor in Instashop in 2016
and most recently in Huspy. Waleed
Al Mokarrab Al Muhairi, Mubadala’s
deputy group CEO, said, “Over the
years, the economy of Greece has
not only demonstrated its resilience,
but it also now presents some very
exciting growth opportunities. Our
extended partnership with HDBI will
enable Mubadala to accelerate its
investments in Greece, capitalizing
on an increasingly active innovation
and entrepreneurial landscape across
multiple sectors. We look forward to
our continued collaboration with HDBI
in the months and years ahead as we
collectively seek to tap into Greece’s
burgeoning innovation-driven sectors.”
Dr. Haris Lambropoulos, HDBI’s
president, said, “Our collaboration with
Mubadala is based on mutual trust and
understanding. The extension of our
strategic co-investment partnership
is the beginning of a new era, in
full alignment with the investment
principles and values of our respective
organizations. It also provides a unique
opportunity to further promote our
bilateral relations, leveraging the
dynamism of the Greek economy
and its resilience in the face of global
challenges and uncertainties.”
Antigoni Lymperopoulou, HDBI’s
CEO, added, “Our co-investment
approach has been delivering solid
results by promoting the Greek
investment ecosystem, which is
focused on talent and innovative
entrepreneurship.”
34 WWW.THEFINANCEWORLD.COM June 2022
Dnata invests over $17 million in Erbil operations
Dnata, a provider of aviation and travel services, has announced a significant expansion of
its operations in Erbil, Iraq. Dubai-based dnata has opened a new chain facility and a bus
maintenance facility for its bussing fleets at Iraq’s Erbil International Airport (EBL), totaling
$3.5 million in investment.
“Our latest
investment in three
new facilities will help
us further expand
and improve our
operations in Erbil as
demand for reliable
and safe cargo
services is on the rise
across the region.”
Dnata, a provider of aviation
and travel services, has
announced a significant
expansion of its operations
in Erbil, Iraq. Dubai-based
dnata has opened a new chain
facility and a bus maintenance facility
for its bussing fleets at Iraq’s Erbil
International Airport (EBL), totaling
$3.5 million in investment.
Dnata has also announced that it will
invest an additional $14 million in Iraqi
infrastructure, including a 16,000m2
cargo warehouses. Up to 100 local
jobs will be created by the three new
facilities, according to the provider.
As a result, it plans to invest a
total of over $17 million to expand
its operations in Erbil. According to
Dubai Media Office, Dnata’s cool chain
facility can process 10,000 tons of
perishables per year, allowing its cargo
team to offer chilled and frozen storage
and cool chain products to its airline
customers at EBL, catering to product
categories such as fresh fruit, meat,
and pharmaceuticals.
The new bus maintenance facility
was designed to maintain the fleet of
eight passenger apron buses and over
10 transportation buses operated at
EBL. Meanwhile, Dnata’s new cargo
warehouse, which is expected to open
in 2023, will be capable of processing
100,000 tonnes of cargo, with a special
focus on pharma and other cool chain
commodities, annually. The facility
will be equipped with technologies
including environmentally sustainable
features such as water harvesting,
low energy lighting, and an all-electric
forklift fleet, the statement said.
Dnata has recently announced
that it implemented its advanced
‘OneCargo’ system, digitizing
processes and maximizing efficiencies
across its cargo operations in Iraq.
OneCargo automates key business and
operational functions, including safety
and quality monitoring, reporting, and
ULD management, with an integrated,
cloud-based platform.
Dnata currently provides passenger,
ground, and cargo services to over 25
airlines in Erbil. In 2021, the company
assisted over 1.2 million passengers
and handled 8,200 flights and 20,000
tonnes of cargo in Iraq.
Tom Alwyn-Jones, managing director
of Dnata Erbil, said: “Our latest
investment in three new facilities will
help us further expand and improve
our operations in Erbil as demand for
reliable and safe cargo services is on
the rise across the region.”
Dnata, which provides ground
handling, cargo, catering, and retail
services at over 120 airports across
19 countries, has made strategic
investments in new cargo facilities in
London and Manchester (UK), Karachi
and Lahore (Pakistan), and additional
cargo capacity and infrastructure in
Brussels (Belgium), Sydney (Australia)
and Toronto (Canada). Dnata also said
that it has invested over EUR200m
in a fully automated cargo center at
Amsterdam Airport Schiphol (AMS).
June 2022 WWW.THEFINANCEWORLD.COM 35
Investment and Funding
Hamad Al Ameri,
CEO of Alpha Dhabi Holding
Alpha Dhabi invest Dhs9.2 billion to the Alpha
Wave Ventures II fund
Alpha Dhabi Holding, a UAE-based investment holding company, has committed Dhs9.2
billion to Chimera Capital and Alpha Wave’s ‘Alpha Wave Ventures II’ venture fund.
The total commitment includes
a Dhs2.6 billion capital
contribution and a Dhs6.6
billion undrawn capital
commitment that will be
drawn down over the fund’s
investment period.
The venture capital fund, which has
already started investing, has a global
mandate and will focus on multi-stage
private companies, with a focus on
growth-stage companies in a variety
of industries, including artificial
intelligence, financial technology, life
sciences, and consumer internet.
The fund will invest in highgrowth,
tech-enabled, and tech-driven
businesses that provide innovative
solutions to regional and global
problems.
Eng. Hamad Al Ameri, CEO of Alpha
Dhabi Holding, said: “Investment in
innovation and technology remains a
core tenet of our growth strategy at
Alpha Dhabi. We continually look at
investments in disruptive technologies
as a means of advancing our group of
operating subsidiaries which include
market leaders in their respective
sectors. As a cornerstone and
significant investor in this fund, we can
firmly demonstrate this commitment
to innovation, technology, and growthstage
companies while also adding
scale to our investment portfolio and
delivering superior returns for our
shareholders.”
He added that the commitment
also enhanced the scale and weight
of the company’s balanced portfolio
by adding sector, geographic,
and company size diversification
while providing Alpha Dhabi with
considerable deal flow and access
across key markets, including the US.
Al Ameri also said the investment
supports Alpha Dhabi’s commitment
to bring best-in-class technology
and innovation to Abu Dhabi and its
ecosystem by leveraging synergies and
integrating disruptive technologies into
our group of operating subsidiaries,
thereby enhancing their credentials
and offerings.
Alpha Dhabi Holding also made
a Dhs367m investment in Dubai
Electricity and Water Authority’s
(DEWA) initial public offering (IPO).
36 WWW.THEFINANCEWORLD.COM June 2022
ADQ signs investment partnership Hellenic
Development Bank
ADQ, a holding company based in Abu Dhabi, has signed investment partnership agreements with
Greek entities. It signed agreements with the Hellenic Development Bank (HDB), Greece’s national
development bank, and the Hellenic Development Bank of Investments (HDBI), Greece’s sovereign
fund-of-funds, to plough EUR4 billion into the Greek economy’s various sectors and asset classes.
“Bilateral relations
between the UAE
and Greece have
strengthened
in recent years,
particularly in the
areas of trade
and economic
development.
The agreement highlights
the two countries’ growing
economic ties and will pique
investor interest in Greece.
The three parties will invest
separately and jointly in
renewable energy, infrastructure,
agriculture, technology, healthcare,
and life sciences, among other sectors,
according to a statement.
The value of non-oil foreign trade
between the UAE and Greece reached
nearly Dhs2.1 billion in 2021, up 67
percent from the previous year.
“Greece and the UAE continue to
forge strong and strategic partnerships
underpinned by investments that
provide growth opportunities for both
countries. ADQ is a natural partner
who will contribute to our economic
growth because of its track record
of establishing solid and tangible
sovereign investment partnerships”
said Ioannis Tsakiris, Deputy Minister
for Development and Investments.
Mohamed Hassan Alsuwaidi,
managing director and chief executive
officer of ADQ, said: “Bilateral
relations between the UAE and Greece
have strengthened in recent years,
particularly in the areas of trade and
economic development. Today’s signing
underlines ADQ’s commitment to
building strategic partnerships with
key entities that complement our
investment strategy and our ability to
generate sustainable financial returns.
We are confident that our collaboration
will accelerate investments that will
contribute to the economic growth of
both nations.”
Athina Chatzipetrou, chairwoman
and chief executive officer of HDB,
said, “Deepening the economic ties
between our countries will create a
robust Mediterranean-Middle East
commercial corridor raising the level
of our business relationship and
unlocking the potential for largescale
investments in Greece. HDB has
unique data mining. It currently has
under management €8.6bn in loans,
while starting with only €280m, and
more than 38,000 new loans have been
granted so far. Strategic synergies
are at the core of our strategy. We
look forward to a close and fruitful
collaboration with ADQ to leverage
Greece’s economic potential.”
Dr. Haris Lambropoulos, president
of Hellenic Development Bank of
Investments (HDBI), said, “Today’s
signing is yet another milestone
occasion that will enhance the growing
cooperation between Greece and the
UAE. We look forward to working
with ADQ and leveraging their sector
expertise in investments that support
economic diversification and advance
our common goals for growth and solid
financial returns.”
June 2022 WWW.THEFINANCEWORLD.COM 37
Investment and Funding
Bal Krisen Rathore,
Chairman & CEO of Century
Financial
Century Financial acquired the new Category 1
SCA license
The new license is in line with the UAE’s Securities and Commodities Authority’s (SCA) latest
‘Rulebook,’ which was released in May 2021 and made, significant changes to the UAE’s securities
trading and broker brokerage regime. The SCA established a list of updated guidelines for licensing
requirements for SCA-licensed firms as part of these changes.
As an SCA Category 1 licensed
firm, Century Financial is
approved to be a trading
broker in the international
markets and trading broker
of OTC derivatives and
currencies in the spot market.
Bal Krishen, chairman and CEO
of Century Financial stated “We are
proud to be regulated by SCA and
congratulate them for bringing these
positive changes in the licensing
structure for the UAE financial
markets. These changes are in line
with the best global practices in the
industry that will help UAE-based
companies like us, who are committed
to providing high-quality services
upholding the principle of transparency
and protection by the regulator.”
The UAE-based firm is one of the
country’s oldest investment services
firms. The firm has built its reputation
in the UAE over three decades based
on the strong relationship it shares
with its investors, offering them bestin-class
support over the years.
In addition to traditional investment
instruments, Century Financial
offers investors across the entire
region online trading solutions with a
customer-centric business approach.
The recent license upgrade opens new
opportunities for investors to trade
with confidence due to the better
protection by the regulation.
38 WWW.THEFINANCEWORLD.COM June 2022
Ogram
Industries: IT, Recruiting, Staffing Agency
Funding Type: Series A
Ogram, a digital staffing platform based in the UAE, has raised Dh11 million ($3 million) in a Series
A funding round as the region’s economies continue to recover from the coronavirus pandemic and
investors allocate more capital to promising start-ups.
“Bilateral relations
between the UAE
and Greece have
strengthened
in recent years,
particularly in the
areas of trade
and economic
development.
Ogram said in a statement
on that the funding round
was led by global venture
capital firm Modus Capital
and Aditum Investment
Management.
Dtec Ventures, the investment arm
of Dubai Technology Entrepreneur
Campus, a tech hub and co-working
space, as well as Daal VC and other
strategic investors, took part in the
round.
Ogram plans to use the new funds to
expand into Saudi Arabia and Europe,
with Greece serving as its European
launch pad, according to the start-up.
According to a report from data
platform Magnitt, the total funding
secured by start-ups in the Middle East
and North Africa more than doubled
to $864 million in the first quarter
of the year.
Funding for Mena start-ups increased
by 161 percent year on year during
the three months ending March 31,
while the number of deals increased
by 16 percent. Mena start-up funding
increased by 33.3 percent in the first
quarter, according to Magnitt.
“We’ve only scratched the surface
of on-demand staffing — our ultimate
goal is to empower workers to reclaim
control and change the way companies
hire,” said Shafiq Khartabil, chief
executive and co-founder of Ogram.
“Being pioneers in a nascent
economy has enabled us to capitalize
on a golden opportunity. Our strategy
is to dominate the Mena region and
European markets that are countercyclical,
highly dependent on parttime
work, and want to adopt flexible
working patterns.”
The start-up helps to connect
companies with temporary workers
in roles such as waiters, baristas,
e-pickers and packers, chefs,
warehouse workers, and cleaners,
among others, according to its website.
“Ogram is working to tackle a
problem that has been brought to the
forefront of professional conversations
over the past few years,” Kareem
Elsirafy, managing partner at Modus
Capital, said.
“The team has capitalized on a shift
that was made during the pandemic,
but has had long-term continuity as the
workforce evolves its requirements,
needs, and wants. We’re thrilled
to support them in breaking down
outdated processes and pioneering new
ways of working.”
June 2022 WWW.THEFINANCEWORLD.COM 39
Investment and Funding
NorthLadder
Industries: Classifieds, E-Commerce, Information Services, Information Technology
Funding Type: Convertible Note
NorthLadder, a UAE-based second-hand electronics trading platform, has announced a $10 million
convertible note led by CE-Ventures, Crescent Enterprises’ Sharjah-based corporate venture capital
platform, highlighting the growing demand for alternative forms of funding in MENAP. BECO
Capital, Venture Souq, and the Dutch Founders Fund all contributed to the project.
NorthLadder, a
platform that allows
frictionless trading
and is built on value
and convenience,
will use the new
funding to scale its
technology, expand
B2B partnerships,
and expand its
geographical reach.
Convertible notes, also
known as convertible debt
or convertible debt, are
a type of short-term loan
that is repaid in equity.
Convertible notes, which are
automatically converted into preferred
stock shares for investors/lenders once
a startup closes its Series A round,
are a particularly valuable form of
fundraising when it comes to seed
investment, as they come off the back
of NorthLadder’s $5 million Series A
round in early 2021.
NorthLadder, a platform that allows
frictionless trading and is built on
value and convenience, will use the
new funding to scale its technology,
expand B2B partnerships, and expand
its geographical reach. NorthLadder
claims to have served over 30,000
customers through its 500+ dealers and
200 trade-in locations since its founding
by Mihin Shah, Pishu Ganglani, Ricky
Husaini, and Sandeep Shetty in 2019.
Sandeep Shetty, co-founder and CEO
of NorthLadder, said, “We have always
envisioned building NorthLadder into
a global business.” “We plan to further
strengthen our talent base and expand
our market reach in multiple countries,
including the UAE and Saudi Arabia,
with this latest round of funding.”
Affordability, fueled by trade-ins, is a
key enabler for the sale of new devices,
and we’re excited to help our partners
achieve this through our unique
global business model, which ensures
the highest residual value for used
devices.”
The investment adds to the region’s
e-commerce boom, which saw startups
across MENAP and Turkey raise $260
million in 36 deals in Q1’22. There
has been growing interest in B2B and
q-commerce startups, with Pakistan’s
Bazaar, Saudi Arabia’s Nana, and
Turkey’s n11.com raising major rounds,
while Egypt came in first with the most
transactions, thanks to rounds from
Brimore, Capiter, and MaxAB among
the highlight deals.
Beyond the region, however, this
round’s investors see NorthLadder
as having global potential. “By
establishing micro-networks in
emerging markets on the demand side
of the pre-owned electronics market,
Northladder is attempting to solve
a complex problem,” said Laurens
Groenendijk, Founding Partner of
the Dutch Founder’s Fund. “Despite
the fact that many companies have
attempted to disrupt this value chain,
NorthLadder’s strategy is brilliant
and helps to strengthen the circular
economy.” It’s a global business, and
we think European markets have a lot
of potential.”
Meanwhile, Tushar Singhvi, Deputy
CEO and Head of Investments at
Crescent Enterprises, added that “with
the UAE being the global hub that it
is, the company is uniquely positioned
to dominate the regional market and
capture a significant portion of the
global trade.”
40 WWW.THEFINANCEWORLD.COM June 2022
PEMO
Industries: Accounting, Fintech, Saas
Funding Type: Seed
Pemo, a fintech startup based in Dubai, has raised a $12 million seed round and plans to expand
across the MENAP region. FinTech Collective, Speedinvest, BY Venture Partners, Antler, and a slew
of angel investors joined Cherry Ventures and Shorooq Partners in leading the investment.
Pemo will soon
also allow users
to avail physical
and virtual
prepaid cards
for employees.
The prepaid card
utilizes the Pemo
app to organise
employee
expenses and
store receipts for
each transaction
Pemo, aimed at SMEs,
provides an all-in-one spend
management platform for
SMEs in emerging markets,
with the first batch of UAEbased
companies already on
board. The investment coincides with
the platform’s launch, which currently
includes features such as digitized
invoices, automated approval flows,
one-click invoice payments, and realtime
cash flow monitoring.
“We operate in a region where
more than 90% of businesses are
SMEs, many of which rely heavily on
multiple platforms, processes, and
entities to manage their corporate
spending, creating several challenges
such as irregular expense reports and
high costs,” said Ayham Gorani, CEO
and co-founder of Pemo with Valerie
Konde, Alessandro Duri, and Saed
Ghorani. “By combining all spend
management functions in one hub, we
are removing exactly the day-to-day
friction.” Finally, this saves businesses
money and time while empowering
team members to make quick and
responsible purchasing decision.
Pemo will soon also allow users
to avail physical and virtual prepaid
cards for employees. The prepaid
card utilizes the Pemo app to organise
employee expenses and store receipts
for each transaction, while offering
business owners and management full
visibility of corporate spending.
The investment demonstrates
VC interest in fintech in MENAP
and Turkey, with fintech startups
accounting for 28% of all transactions
and 29% of all capital. During Q1’22.
The UAE, in particular, has proven
to be a fertile breeding ground in the
region, with the most deals and VC
investments. Pakistan has also seen
impressive growth, with VC investment
in the fintech sector increasing 2000%
year on year.
In addition to its MENAP expansion
plans – particularly in Saudi Arabia,
Egypt, and Pakistan – the Pemo team
intends to channel investment into
product development as it seeks to
take the lead in a corporate spend subsector
that has more than a few players
ready to strike.
June 2022 WWW.THEFINANCEWORLD.COM 41
Investment and Funding
Manara
Industries: Education
Funding Type: Pre-Seed
Manara, a US-based educational technology start-up that helps engineers from the Middle East and
North Africa region land jobs at top tech firms like Google, Meta, and Amazon, has raised $3 million
in pre-seed funding.
Manara is a remote
company that
employs people
all over the world,
including Dubai.
Founders Ms
Montauk and Laila
Abudahi live in
California but work
remotely.
Stripe led the latest round,
which included Mudassir
Sheikha, founder and CEO
of ride-hailing company
Careem; LinkedIn founder
Reid Hoffman; Paul Graham,
founder of start-up accelerator
Y-Combinator; and Eric Ries, a
California-based entrepreneur and
author of Lean Start-up.
“We received more investor
interest than we could accommodate,
indicating an increase in Silicon Valley
interest in platforms that facilitate
online and offline communities, as well
as solutions to access highly skilled
talent from emerging markets,” said
Iliana Montauk, co-founder and CEO of
Manara.
Founded last year, Manara aims to
use the new funds to scale its existing
cohort-based solution to go from 60
engineers per year to 6,000. It also
plans to launch a self-service product
for interview practice, networking and
mentorship that can reach millions of
software engineers, the company said.
“Communities can be extremely
powerful if you are smart about how
to curate and connect them, the
trick is knowing when one hour of a
Google engineer’s time has the highest
leverage,” Ms. Montauk said.
Manara is a remote company that
employs people all over the world,
including Dubai. Founders Ms Montauk
and Laila Abudahi live in California but
work remotely.
The start-up’s solution enables
cohort-based learning for software
engineers and computer scientists
through a digital platform. On average,
users’ salaries have increased 300 per
cent, Manara said.
“I grew up in Palestine and realised
quickly that to become a world-class
engineer I needed to work on highly
scaled products with experienced
teams,” said Ms Abudahi, Manara’s cofounder
and chief technology officer.
“After I reached my dream through
lots of trial and error, I wanted to
make it easier for people back home
to do the same. Ultimately, these
engineers will become the CTOs and
senior developers that the region needs
in order to accelerate the growing
success of its own tech ecosystem.”
Nearly 86 per cent of the engineers
from Manara’s last cohort received job
offers within five months of graduating,
with more than half of those offers
coming from Faang (Facebook-parent
Meta, Apple, Amazon, Netflix and
Google) companies. It only charges
its community members and hiring
partners if a successful match is made.
“Europe’s tech sector is growing
quickly there’s a massive need for new
solutions to access talent, whether
remote or on-site. The Middle East and
North Africa is an obvious fit because
of proximity and time zones,” said
Carlos Espinal, managing partner at
London-based Seedcamp, one of the
investors.
“We are very excited to back the first
start-up bridging these two markets
and are particularly excited about
the founders’ commitment to women
engineers.”
42 WWW.THEFINANCEWORLD.COM June 2022
Dubai: The most successful Arab city in
liquidity capitalization
The Dubai Annual Investment Meeting (AIM) is an initiative of the UAE Ministry of Economy to
provide a framework for global exchange on international investment policies and growth. The
platform aspires to ignite positive transformation by creating investment opportunities.
The eleventh edition of AIM was
opened by Abdullah bin Touq
Al Marri, Minister of Economy,
UAE who set out the agenda.
“The AIM framework (was)
specifically created to promote
global exchange on the key principles
underpinning investments, movements,
and trends to drive smart and inclusive
global growth,” he said.
The theme this year was investments
in sustainable innovation for a thriving
future. Organizers said this translates
into a foreign direct investment,
portfolio investment, SMEs and startups,
and the future of cities.
Dawood Al Shezawi, President of
Organising Committee, Annual
Investment Meeting said they bring
countries together to promote their
foreign direct investment and promote
their entrepreneurs.
Over 174 countries took part in a threeday
event held at the Dubai Exhibition
Centre at Expo 2020
Ana Draskovic is the Director of the
European Bank for Reconstruction and
Development. She was speaking on a
panel on sustainability.
“One of the messages that are also
quite interesting is that sustainability
is no longer a cost to the business. It
is a fantastic business opportunity.
So completely new asset class, and
something that everybody should be
looking into,” she said.
As well as focusing on attracting new
investments, AIM set an agenda for the
year ahead to look towards developing
youth entrepreneurship and more
future cities.
During AIM, organizers revealed that
at the event businesses expressed their
bullishness on the further acquisition
and adoption of newer technologies to
help power operations moving forward.
Investment in the UAE is mostly
straightforward. It is encouraged by a
business-friendly regulatory, financial,
and legal environment. Being one of
the freest economies in the world,
the UAE turns out to be an investorfriendly
and stable global hub.
The investment in the Emirates
has been growing along with an
expanding collection of asset classes
for the residents to select from for
building their wealth. From real estate
investment to stock exchange trading,
funds, deposit accounts, and private
pension schemes, there are investment
options in UAE that are ideal for
almost every risk profile.
Considering the growth of investment,
there are many active investment
companies in UAE. In this article, we
have listed some of the top investment
companies that you can choose from.
June 2022 WWW.THEFINANCEWORLD.COM 43
Start-ups
interested in connecting through
lucrative and ancient trade routes that
are still thriving in the global economy.
A sophisticated communications
grid, coupled with the UAE
Government’s proactive support of
innovation and technology adds to
the attraction for Startup enterprises.
Another inviting feature of the region
is a burgeoning, tech-savvy, businessorientated
younger generation. Family
business heirs are becoming more
enterprising and eager to invest in new
technologies from overseas.
Vista Global
Vista Global is one of the largest
corporate aircraft providers in the
industry.
Local Unicorn Startups
In the start-up world, when a start-up acquires a
valuation of 1 Billion dollars it is called a Unicorn
start-up. There’s no doubt that the startup scene in the
United Arab Emirates is unique.
Details of the startup:
● Valuation: $2.50B (August 2017)
● City: Dubai
● Started in: 2004
● Founders: Thomas Flohr
● Industries: Aerospace
● Number of employees:
1,000- 5,000
Vista delivers the best end-to-end
service to every business aviation
client through a vertically-integrated
technology platform that supports its
escalating growth trajectory—backed
by decades of business acumen in
the mobility, technology, and services
industry, specializing in the high-networth
client segment.
● 2,000+ aviation and
technology experts
● 60+ nationalities
● Preferred by the largest
corporations
Ahe country has created
dozens of successful
startups, over the years.
Some of them are already
worth billions of dollars.
UAE is emerging as a
preferred ‘startup and investment hub’
in the global entrepreneurial landscape.
According to the startup Cities Index
Ranking, Dubai has surpassed older,
well-established, startup ecosystems
like New York and Tokyo by achieving
a record, five/five in the Income Tax
score
The MENA region is particularly
attractive for foreign investors
Vista delivers the best
end-to-end service to
every business aviation
client through a verticallyintegrated
technology
platform that supports
its escalating growth
trajectory—backed by
decades of business
acumen in the mobility,
technology, and services
industry.
International in every sense with an
established presence in the world’s
most dynamic and connected cities.
● 187 countries flown to
● 200+ group fleet plus 2,100+
alliance jets
● 3 operation hubs and 20 offices
worldwide
Vista is committed to making aviation
better. This means changing the
foundations of how we operate to
benefit our clients and the whole global
community. The industry must step
up to combat climate change and its
impact today — it’s the right thing to do
and we all have to act now.
44 WWW.THEFINANCEWORLD.COM June 2022
KITOPI
Kitopi is a cloud kitchen startup that
provides delivery-only services for
restaurants.
Details of the startup:
● Valuation: $1.00B (July 2021)
● City: Dubai
● Started in: 2018
● Founders: Andres Arenas,
Bader Ataya, Mohamad Ballout
and Saman Darkan
● Industries: Cloud Infrastructure,
Delivery, Food and Beverage,
Food Delivery, Restaurants
● Number of employees:
1,000-5,000
● Funding Amount: $502.20M
● Number of funding rounds: 4
● Number of investors: 20
Kitopi is a tech-powered, multi-brand
restaurant. Founded in January 2018,
their mission is to satisfy the world’s
appetite. They currently partner with
over 200 brands, across 5 countries,
operating 200+ kitchens.
They have partnered with F&B
brands and restaurants around the
world, helping them expand beyond
borders, in as little as 14 days. Their
smart kitchen operating system (SKOS)
- built in-house, ensures speed and
efficiency, in all our operations, across
Kitopi has built its own in-house Smart
Kitchen Operating System (or SKOS as we
like to call it) - and operating system that
has a collection of applications that helps
optimize all aspects of our cloud kitchens
in real-time, maximizing efficiency.
the business, with a focus on making
sure our customers are always satisfied
and that their brand is continuously
growing. At Kitopi, we believe in
celebrating each other’s differences
and making sure all our Kitopians feel
at home. We promise to learn personal
growth and have a whole lot of fun.
The state-of-the-art smart kitchens
are just the solution you need to scale,
in just 14 days.
Kitopi has built its own in-house
Smart Kitchen Operating System
(or SKOS as we like to call it) - and
operating system that has a collection
of applications that helps optimize all
aspects of our cloud kitchens in realtime,
maximizing efficiency. For their
restaurant partners, this means serving
more customers in a shorter period and
as efficiently as possible.
Another advantage for business
entrepreneurs considering establishing
a Free Zone trade license is that
actual office spaces are not always
a pre-requisite. In many zones like
Fujairah Creative City Free Zone, there
are no office space requirements. In
other instances, you can even share
desks or office locations. Thus, office
infrastructural investment can be
saved.
June 2022 WWW.THEFINANCEWORLD.COM 45
Start-ups
UAE and South Korea
Sign MoU to Promote
SME Support
The UAE Ministry of Economy (MoE) and the Korea
Federation of SMEs (KBIZ) have recently agreed to
develop entrepreneurship and strengthen partnerships
between SMEs through cooperation.
A
bdullah Al Saleh, Under-
Secretary of the Ministry of
Economy and Kim Ki-mun,
Chairman of KBIZ, signed this
MoU in the presence of UAE Minister
of State for Entrepreneurship and
SMEs, Dr. Al Falasi.
Dr. Al Falasi added, “The UAE
attaches great importance to the
development of the SMEs sector as
one of the main pillars of the country’s
new economic model and its strategic
plans for the future in line with the
‘Principles and Goals of the 50’.
The development of international
partnerships is a major focus area
of the UAE’s efforts in this regard,
and South Korea is a major partner
for the UAE in our efforts to develop
entrepreneurship.”
“The signing of the MoU will help us
strengthen the role of entrepreneurs
and SMEs in the two countries in fields
of economic cooperation and facilitate
the development of partnerships,
Vista delivers the best
end-to-end service to
every business aviation
client through a verticallyintegrated
technology
platform that supports
its escalating growth
trajectory—backed by
decades of business
acumen in the mobility,
technology, and services
industry.
especially in the sectors of health
technology and smart agriculture.
It will also drive the growth of
trade exchanges and stimulate the
flow of quality investments in the
fields of innovation, research, and
development,” the Minister highlighted.
The two countries agreed to jointly
design partnership programs to enable
Emirati and Korean SMEs to make
an easy entry into the markets of the
two countries and prosper. Knowledge
sharing between the MoE and KBIZ
on developing appropriate policies,
programs, and legislations regarding
entrepreneurship has also been part
of this MoU to put the SMEs of both
countries on stronger footings in terms
of trade and investments.
Agreement reached on the
development of a joint platform
to support SMEs will help identify
potential and promising investment
opportunities in each other’s markets
and will particularly help many aspiring
Korean SMEs in company formation in
Dubai.
MoU also highlighted the need for
the exchange of market research and
information, mutual participation
in international entrepreneurship
programs, and extending expert
support to SMEs. While the
entrepreneurship and SMEs sector
account for 99% of the total companies
in South Korea, the sector accounts for
98.5% of the private sector in the UAE.
In early April 2022, Korean Export-
Import Bank (KEXIM) visited Abu
Dhabi to explore ways of strengthening
collaboration on export financing and
discussed ways and solutions to cofinance
Korean organizations looking
toward doing business in Dubai UAE
for import of goods and services from
the UAE including projects undertaken
by Korean EPC contractors, provided
these projects use materials or
expertise from the UAE.
The MoU is seen as a commitment
between the two institutions to realize
mutual aspirations and objectives
and in all expectations will have a
significant positive impact on the
export dynamics and relations between
the UAE and South Korea and enhance
their respective economies.
South Korea’s central bank in a
statement, confirmed an agreement
with the Central Bank of the United
Arab Emirates (CBUAE) to extend
a currency swap agreement for five
years. The Bank of Korea and the
CBUAE originally entered into a USD
5.5 billion currency swap deal which
can be renewed and extended by
mutual consent of the two countries.
46 WWW.THEFINANCEWORLD.COM June 2022
UAE’s Minister of Economy
inaugurates a start-up
bridge with India
Following the signing of an economic partnership
agreement, UAE Minister of Economy Abdulla bin
Touq and India’s Commerce Minister Piyush Goyal
launched an India-UAE Start-up Bridge to provide a
platform for investors and entrepreneurs from both
countries.
In February, India and the
United Arab Emirates signed
the Comprehensive Economic
Partnership Agreement, or CEPA.
The agreement, which took effect
on May 1, ushers in a new era of
cooperation by providing more
opportunities for Indian and UAE
businesses to invest and trade.
The bridge is part of a trade
agreement that will serve as a one-stop
shop for Indian and UAE entrepreneurs
and stakeholders seeking information
on start-up opportunities, the leaders
The UAE is currently
India’s third-largest
trading partner and the
second-largest export
destination after the
US. India is the UAE’s
second-largest trading
partner and the largest
in terms of exports.
said at an event hosted by the
Confederation of Indian Industry in
India’s financial capital, Mumbai.
In a tweet, Mr. Goyal said, “These are
path-breaking beginnings in the India-
UAE CEPA that will unleash the golden
era in our economic ties.”
Mr. bin Touq said the agreement will
benefit the people and businesses of
both countries if the opportunities are
fully capitalized upon. “We know that
in the interconnected world, we must
create the right conditions as we build
our economy,” Mr. bin Touq said at the
summit.
“It is now up to us to capitalize
on this agreement, the tremendous
opportunity that it presents, and if
we succeed — I am positive that we
will — it is safe to say that the best our
bilateral relationship can deliver is yet
to come,” he said.
Mr. bin Touq was on a four-day visit
to the country. He arrived in New Delhi
with a delegation of 80 representatives,
including 41 from government
and private companies to explore
opportunities under the new trade
mechanism.
The CEPA mechanism will provide
opportunities for building new and
sustainable partnerships between
the two countries and is designed to
take bilateral economic relations to
unprecedented levels.
The UAE is currently India’s thirdlargest
trading partner and the secondlargest
export destination after the
US. India is the UAE’s second-largest
trading partner and the largest in terms
of exports.
India accounted for nine percent of
the total volume of the UAE’s trade
with the world in 2021.
Trade between the countries stood
at $65 billion, according to India’s
Ministry of Commerce.
But with CEPA – UAE’s first
comprehensive strategic partnership
with any country and India’s first in a
decade – both nations aim to increase
non-oil bilateral trade to the US $100bn
in the next five years.
The high-level delegation focused
on priority sectors for cooperation
that remain key drivers for boosting
bilateral ties such as manufacturing,
aviation, financial services, food
security, transport, and infrastructure.
June 2022 WWW.THEFINANCEWORLD.COM 47
Start-ups
Hub71 welcomes sixteen new start-ups
Hub71, Abu Dhabi’s technology start-up center, has welcomed 16 new budding
businesses to its expanding community.
The list of new companies includes
early-stage start-ups from leading
international tech hubs such as
the UK, US, and South Korea.
TAG, Pakistan’s first digital bank;
Trade Capital Partners, based in the
UAE, a platform that improves access
to working capital for start-ups and
small to medium-sized enterprises
in emerging markets; and Zywa, the
Middle East and North Africa region’s
first neobank for teenagers.
Hub71 said in a statement that the
start-ups, which have already raised
more than Dh231 million ($63 million),
will benefit from structured programs
to boost investment potential, as well
as a new range of flexible incentives
that allow founders to choose the
level of support based on their start-up
needs.
“Our first cohort of the year reflects
our ambition to match the pace of
global tech start-ups with the greatest
growth potential, “What makes Hub71
so different is our founder-centric
approach that puts emphasis on
building leaders and teams to sustain
exponential growth for start-ups.” said
Badr Al Olama, acting CEO of Hub71.
Hub71 is a flagship initiative of the
Dh50bn Ghadan 21 economic stimulus
program and was founded by the
Abu Dhabi government, Mubadala
Investment Company, Abu Dhabi
Global Market, Microsoft, and Japan’s
SoftBank Group in 2019. It helps
entrepreneurs to build tech companies
with global outreach, as the emirate
seeks to diversify its economy away
from oil.
Its start-ups have so far raised Dh1.5
billion of investment through the tech
ecosystem’s corporate partners. The
companies have been responsible for
creating 1,000 new jobs.
The UAE, the Arab world’s secondlargest
economy, has taken various
steps to encourage entrepreneurship to
fuel its post-oil economy.
Last year, the country unveiled the
Entrepreneurial Nation initiative,
which aims to make the Emirates home
to 20 unicorns — a term referring to
start-ups valued at more than $1bn
— by 2031, as well as to attract and
expand small and medium enterprises.
Q1, 2022 start-ups
Letswork – an app that connects
users with workspaces across the UAE
via a single membership.
Genify - an AI fintech company
48 WWW.THEFINANCEWORLD.COM June 2022
helping banks and other FinTech
companies bring intelligent features to
their consumer-facing offerings, thanks
to powerful APIs.
Zywa - the first neo bank for
teenagers in Mena.
Tickitto – provides a B2B
marketplace for tickets to live events
and cultural experiences so that
consumer platforms can start selling
tickets to customers and increase
wallet share.
DarDoc - provides primary
healthcare services that aim to make
accessibility of healthcare from
anywhere a reality.
Trade Capital Partners - a digital
trade finance company that offers
working capital solutions to small and
medium-sized companies and growing
start-ups in emerging markets.
Dtonic Corporation - Dtonic is a big
data solution provider specializing
in technologies that process Spatiotemporal
data quickly and efficiently.
Alliance Care Technologies -
provides analytical and productivity
tools to hospitals, physicians, and
patients.
MonkiBox - an award-winning,
research-driven early learning
subscription program that supports
babies’ cognitive and motor
development.
FinFlx - the first comprehensive
gratuity platform in the MENA region
to automate gratuity management,
forecasting, and reporting.
Bridgeway - a SaaS company that
built a bridge between merchants and
payment providers to manage multiple
payment providers, and save failed
transactions and cart abandonment.
Erad - a data-first web platform that
allows SMEs to manage revenue and
transform monthly recurring revenue
into upfront capital.
TAG - reimagining the essence of
banking by equipping and empowering
the segments that have long been
ignored by brick-and-mortar banks.
Purpl - it aims to become the
partner of choice for the yearly $7BN
remittances coming into Lebanon.
Doctoori - provides high-quality,
reliable, and easily accessible health
information in Arabic.
Ostaz - a digital educational platform
that aims at promoting education.
Start-up in Dubai, Coinmarketpedia
raises $2 million to accelerate growth
Coinmarketpedia, a decentralized crypto and blockchain
educational platform based in Dubai, has raised $2 million
in pre-seed funding from unnamed private investors.
The funds will be used to expand the start-”global up’s footprint
and achieve key internal goals,” according to the announcement.
The company did not specify which markets it intended to enter or
when it planned to expand.
The funds will also be used to improve the platform’s features, hire
industry experts, and invest in future partnerships.Coinmarketpedia,
which was founded in 2019, began operations in the UAE on an invitationonly
basis in February of this year. It went on sale to the general public in
April.
“The funds will not only further enable growth but it will allow us to
expand on marketing and PR activities across multiple channels and build
partnerships with schools, institutes, and universities,” said Shameer
Thaha, chief futurist of Coinmarketpedia.
The platform will “unify all expert efforts in sharing their crypto and
blockchain expertise with enthusiasts, developers, investors, and traders
… and that will be a hub for all crypto and blockchain professionals of
the industry”, Mr. Thaha said.
The Middle East has one of the world’s fastest-growing crypto markets.
According to Chainalysis data, it received $271.7 billion in cryptocurrency
between July 2020 and June 2021, accounting for 6.6 percent of global
activity.
Within the next ten years, the UAE hopes to increase the contribution
of the digital economy to its gross domestic product from 9.7% to 19.4%.
Dubai wants to be a major player in the virtual world, and it’s working
on a regulatory and legislative framework.
Dubai passed a law in March to regulate virtual assets in order to
provide a safe environment for investors while also embracing emerging
technologies.
The Dubai Financial Services Authority, the emirate’s financial center’s
regulator, also released its regulatory framework for crypto tokens, or
cryptocurrencies, for public comment in the same month.
Coinmarketpedia has hired more than 70 instructors and has a library
of more than 160 on-demand courses covering topics like cryptocurrency
trading and blockchain.
The platform is also working on a professional
academic section and a blockchain-based
certificate verification system that will
give students’ certifications “trust and
credibility.”
The company aims to achieve a
“decentralised world” in which everyone
can have access to equal economic
opportunity through education and
knowledge sharing, it said.
June 2022 WWW.THEFINANCEWORLD.COM 49
Fintech
UAE-Based FinTech Spades Raises
$2.5M in Angel Round
Spades, a United Arab Emirates (UAE)-based dine-in payment FinTech, closed a
$2.5 million angel round in May 10.
Without any downloads
or registration, Spades’
service allows guests
to pay bills quickly
and easily by scanning a code or
tapping to pay. As a result, wait times
may be reduced. Spades claims that
its solution can work with any major
point-of-sale (POS) system.
According to the press release, the
UAE FinTech industry saw a 1,200
percent increase in funding quarter
over quarter. Despite the region’s
food and beverage industry’s slump,
FinTech startups that provide payment
solutions are reportedly attracting
more attention.
Spades co-founder Adnan Haque
“Our goal is to give
customers and
restaurants back
time by establishing
a perfect ‘phy-gital’
harmony that aids
in achieving an
exceptional dine-in
experience.”
said, “We have created a seamless
payment portal that is fast, secure,
and convenient.” “Our goal is to give
customers and restaurants back time
by establishing a perfect ‘phy-gital’
harmony that aids in achieving an
exceptional dine-in experience.”
According to the report, prominent
angel investors included Thibaud
Elzière, Eduardo Ronzano, Yan
Hascoet, Othmane Bouhlal, and
Omar Benmoussa, as well as venture
capital firms such as Nordstar and
Impact46.
Other recent investment activity
in the UAE includes Mashreq bank’s
recent $10 million debt and equity
financing of BNPL startup Cashew.
50 WWW.THEFINANCEWORLD.COM June 2022
Careem will launch a new digital wallet
in Saudi Arabia in the next fintech push.
Careem, the UAE-based ridehailing
service, will expand its
latest fintech venture, digital
payments, into Saudi Arabia,
according to Mudassir Sheikha, the
company’s CEO, in an interview with Al
Arabiya.
Sheikha referred to the Careem
Pay wallet as the “largest” and “most
strategic” market, saying that “many of
the things that we’re doing in the UAE
will be adapted to the reality of the
Saudi market.”
The company has processed more
than $5 billion in transactions through
the ride hailing and delivery services
in the last five years, according to the
CEO.
He estimates a $2.8 trillion
opportunity in the region through
consumer payments.
A digital payment system makes
available an intermediary platform to
store money that can be transferred
A digital payment
system makes
available an
intermediary
platform to store
money that can be
transferred between
two users or at a
merchant without
the hassle of using
IBAN information
or creating
beneficiaries.
between two users or at a merchant
without the hassle of using IBAN
information or creating beneficiaries.
Owing to a high bank penetration
rate in the Gulf region, transfers and
payments require simplification,
said Sheikha. As for countries with
lower rates of penetration like
Pakistan, Egypt, and Morocco, the
population has a high adoption rate for
smartphones which can be tapped, he
added.
Samsung Pay and Apple Pay are
expected to be Careem’s larger
competitors, owing to their longer
presence in the market and large,
global user base.
With a new fintech offering that has
the markings of competition with local
banks, Sheikha says otherwise. “We
don’t see as a competing with banks,
we in fact see us as partnering
with banks.”
June 2022 WWW.THEFINANCEWORLD.COM 51
Fintech
Fintech in the post COVID-19 world
Over the past 3 years, COVID-19 has drastically disrupted the rhythm of our daily
lives with limited access to the outside world. During these times, Fintech has
proved to be a helping hand as it became a necessity to do online transactions and
activities indoors.
Sheikha referred
to the Careem
Pay wallet as the
“largest” and “most
strategic” market,
saying that “many of
the things that we’re
doing in the UAE will
be adapted to the
reality of the Saudi
market.”
COVID-19 Impact on FinTech
COVID-19 has increased the
growth of digital payments
and increased retail sector
purchases through online shopping
and other digital finances. Physical
cash payments have become less
practical in the COVID-19 era due to
health concerns, paving the way for the
increasing use of digital payments and
e-wallets.
Though cash use was expected
to decline in any case, COVID-19
has accelerated that decline due to
concerns that handing over money
could result in the transmission of the
virus from person to person.
In the post-pandemic world, it has
resulted that most people prefer to
continue the use of online payments
now as it is contactless and less of a
hassle.
Moreover, the new developments
in cybersecurity like Blockchain,
facial and voice recognition in AI have
strengthened consumers’ belief in the
usage of digital payment which has
affected the growth of the banking and
financial sector.
Role of Fintech post-pandemic
Fintech is gradually transforming
the current global market by delivering
innovative technology that is effective
and efficient through minimal efforts.
Fintech startups specializing in
cloud computing, core applications,
robotic process automation (RPA),
and API development and deployment
are becoming increasingly profitable
by offering their services to firms with
operational business projects and large
consumer bases.
The close working and regularisation
between government, banking and
non-banking sectors, supervisory
authorities, and competition and data
protection regulators are proving to be
essential in the future of Fintech for
global economizing.
In today’s times, FinTech is rapidly
evolving with innovation that revolves
around cryptocurrency, digital cash,
intelligent contracts, open banking,
InsurTech, and Robo-advisors.
Blockchain technology, including
Ethereum, is a distributed ledger
technology (DLT) that keeps records
on a network of computers but lacks
a central ledger is also becoming a
big part of financial technology as
it is related to user interface and
advancement in AI.
Fintech users fall into four broad
categories: B2B for banks and their
clients, B2C for small businesses, and
consumers. Trends toward mobile
banking, increased information, data,
and more accurate analytics, and
decentralization of access will allow
all four groups to interact in previously
unprecedented ways.
This interaction has increased
post-pandemic and the user base is
also slowly shifting to the younger
generation. The millennials will be
more involved in the evolvement,
considering the market size followed
by the interest of Gen Zs whereas
Baby Boomers, the elder generation,
are yet to be a part of FinTech as the
advancement of technology is yet to be
completed adapted by them.
52 WWW.THEFINANCEWORLD.COM June 2022
Energy
UAE Renewable Energy Prospects amid
inflation in oil prices
In the oil-rich United Arab Emirates, renewable energy has
become commercially appealing due to the inflation in oil prices
and the emerging crisis of crude reserves, both caused by
Russia’s invasion of Ukraine.
54 WWW.THEFINANCEWORLD.COM June 2022
The UAE released its ‘Energy Policy
2050’ in 2017, its first comprehensive
supply-and-demand-based energy
strategy. By 2050, the strategy
intends to raise renewable energy’s
contribution to the whole energy mix
from 25% to 50%, while lowering power
generation’s carbon footprint by 70%,
saving AED 700 billion. It also aims
to boost consumers’ and businesses’
consumption efficiency by 40%. Some
of UAE’s renewable prospects include
Solar Energy, Wind Power, conversion
of waste into energy resources,
and Nuclear energy.
Solar Energy
Projects like “SHAMS 1 STATION” in
Abu Dhabi and “Mohammed Bin Rashid
Al Maktoum Solar Park” are playing a
major role in the production of renewable
solar energy. Platforms like Solar Energy
Future Mena provide strategic planning
and future development that can be used
in generating solar energy in the most
sustainable ways in the middle eastern
region.
Fuel Cells
Fuel cell technology operates on
the reverse electrolysis principle.
Hydrogen from the FCEV tanks reacts
with oxygen from the surrounding air
to produce electric energy, heat, and
water in this chemical process. The
electricity produced by this process
is then used to power the FCEV
(Fuel Cells Electric Vehicles), while the
heat and water are emitted as steam
through the emission. As an outcome,
hydrogen fuel cell technology produces
clean energy. The electricity either
powers the engine directly or charges
the battery, which stores the energy for
later use. Thus, making the fuel cell car
battery feasible (small and light) and
easy to transport around.
Wind Power Generation
On Sir Bani Yas Island, the region’s
first wind turbine was installed. The
wind turbine stands 65 meters tall and
has three rotor blades with a 52-meter
wingspan each, having an output
capacity of 850-kilowatt hours. Masdar
By 2050, the strategy intends to raise
renewable energy’s contribution to the
whole energy mix from 25% to 50%,
while lowering power generation’s carbon
footprint by 70%, saving AED 700 billion.
In the oil-rich United Arab Emirates,
renewable energy has become
commercially appealing due to
the inflation in oil prices and the
emerging crisis of crude reserves, both
caused by Russia’s invasion of Ukraine.
By 2030, increasing renewables to 10%
of the country’s entire energy mix and
25% of total power generation could
result in yearly savings of USD 1.9
billion due to lower energy costs and
avoided fossil-fuel consumption. With
health and environmental benefits
taken into account, the switch to
renewables could save an additional
USD 1 billion to USD 3.7 billion
annually by 2030.
Green Hydrogen
The UAE - government-owned
company Masdar which is based in
Abu Dhabi is a leading company for
the development and generation of
renewable energy. Along with ENGIE
and Fertiglobe, this company has
come up with an agreement to build
a globally cost-competitive green
hydrogen facility as hydrogen acts as
an efficient means of energy storage to
back up recurrent renewable sources.
Moreover, blue and green hydrogen
helps to reduce the carbon footprint
of heavy industries that emit a lot of
pollution.
and Abu Dhabi’s Tourism Development
and Investment Company (TDIC)
intend to build an onshore wind farm
with up to 30 MW on this island.
This wind energy can be used in the
UAE to convert wind kinetic energy
into mechanical or electrical energy,
which can be another great idea for
renewable energy amid the scarcity of
oil and inflation in oil prices.
Therefore, the utilization of
alternative or renewable energy for
electricity generation in the UAE
is one of the key steps toward the
country’s ultimate objective of longterm
sustainability in parallel to the UN
Sustainable Development Goals.
June 2022 WWW.THEFINANCEWORLD.COM 55
VAT and Corporate Tax
Implementation of Corporate Tax in UAE
Many businesses in the UAE have historically enjoyed zero income tax on their
profits. This, however, is set to change, with the Ministry of Finance (MOF)
announcing on 31 January 2022 that federal corporate income tax (CIT) will be
introduced in the UAE. The CIT regime is expected to apply for fiscal years starting
on or after 1 June 2023.
This move is motivated by UAE’s
desire to meet international
tax standards, following
similar moves in neighboring
Gulf states, while minimizing the
compliance burden for UAE businesses
and shielding small businesses and
start-ups. The UAE, home to the key
business hub Dubai, will still have one
of the lowest corporate tax rates in the
world but the move will diversify state
income away from hydrocarbons.
Younis Haji Al Khoori,
Undersecretary of MOF, stated that
“the certainty of a competitive and
best-in-class corporate tax regime,
together with the UAE’s extensive
double tax treaty network, will cement
the UAE’s position as a world-leading
hub for business and investment”.
The MOF has announced the
following main features of the
proposed CIT regime (subject to
possible changes once the regime
enters into full force):
EFFECTIVE DATE
The CIT regime is expected to apply
for fiscal years starting on or after 1
June 2023.
SCOPE
The proposed CIT regime is expected
56 WWW.THEFINANCEWORLD.COM June 2022
to apply to all business (ie, commercial,
industrial, and professional) activities
in the UAE, except for the extraction
of natural resources, which is already
(and will remain) subject to taxation at
an Emirate level.
The CIT regime will also apply to
individuals to the extent they hold
(or are legally required to hold) a
business license or permit to carry
out commercial, industrial, and/or
professional activities in the UAE. This
includes income earned by freelance
professionals for activities carried out
under a freelance license or permit.
The MOF has stated that the
proposed federal CIT regime will also
apply to banking operations in the UAE
(although branches of foreign banks
are already subject to a CIT regime at
an Emirate level).
It was also announced that corporate
tax incentives currently offered to
free zone businesses will continue
to be honored, to the extent, that the
free zone business complies with all
applicable regulatory requirements and
does not conduct business in mainland
UAE. This may affect many businesses
currently operating in both mainland
UAE and free zones under a dual
licensing scheme.
Free zone businesses will
nevertheless have to comply with
certain obligations under the CIT
regime, including the requirement to
register and file a CIT return.
Further details on CIT exemptions
and exclusions will be provided by the
MOF in due course.
PROPOSED RATES
Three different rates of corporate
income tax are proposed to apply, as
follows:
● 0% rate on taxable income up to AED
375,000 (c. US$ 102,000);
● 9% rate on taxable income above
AED 375,000; and
● A different rate (which has not been
announced yet) for large multinationals
that generate consolidated global
revenues above EUR 750m (c. AED
3.15 bn) in line with the Pillar Two of
the OECD Base Erosion and Profit
Shifting (BEPS) project.
INCOME EXEMPTED FROM CIT
The MOF has announced that the
following types of income will be
exempted from the CIT regime:
● Income derived from the extraction
of natural resources (see above);
● Dividends and capital gains earned
by a UAE business from its qualifying
shareholdings (ie, an ownership
interest in a UAE or foreign company
that meets certain conditions to be
specified in the UAE CIT law;
● Qualifying intra-group transactions
and reorganizations subject to certain
conditions to be specified in the UAE
CIT law;
● Foreign entities and individuals who
do not conduct a trade or business
in the UAE on an ongoing or regular
basis; and
● Foreign investors’ income from
dividends, capital gains, interest,
royalties, and other investment returns.
OTHER FEATURES
Foreign Tax credits.
Foreign CIT paid on UAE taxable
income will be allowed to be credited
against UAE payable CIT. Note in
this context that UAE has entered
into over 130 double tax treaties, a
matter which will further facilitate the
correct operation of the tax system in
the context of cross-border trade and
ownership relationships both pre and
post the introduction of UAE CIT.
Losses.
The CIR regime will allow businesses
to use losses incurred (as from the
entry into force of the CIT regime) to
reduce taxable income for subsequent
financial periods.
Tax groups.
UAE group of companies will be able
to elect to form a tax group and be
treated as a single entity for taxation
purposes, subject to certain conditions
to be specified in the UAE CIT law. A
UAE tax group will be able to file a
single tax return for the entire group.
Transfer pricing. UAE businesses
will also have to comply with transfer
pricing rules and documentation
requirements based on the OECD
transfer pricing guidelines.
The relevant CIT legislation is
still being finalized and has not been
published yet. Although the regime that
will come into force may ultimately
Free zone businesses
will nevertheless
have to comply with
certain obligations
under the CIT
regime, including
the requirement to
register and file a
CIT return.
diverge from MOF’s announcement,
businesses operating in the UAE (in
particular businesses operating in both
mainland UAE and free zones under a
dual licensing scheme) should consider
the potential impact of the announced
regime and prepare for the upcoming
change in the law.
The implementation of CT in
the UAE follows logically from the
UAE’s role as a member of the OECD
inclusive framework, especially in
light of discussions on the global
minimum tax proposed by Pillar II.
In comparison to other jurisdictions,
the proposed tax rate of 9% remains
highly competitive. Furthermore, the
Consultation Document demonstrates
that the proposed CT regime is based
on internationally recognized and
practiced principles, making the cost
and process of implementing the law
relatively efficient for businesses
subject to similar regimes in other
jurisdictions. The law appears to
preserve some of the UAE’s most
distinctive tax benefits, such as
those granted to free zone registered
entities. Once the regime goes into
effect, various businesses may want to
reconsider their corporate structures in
order to take advantage of the available
tax benefits.
June 2022 WWW.THEFINANCEWORLD.COM 57
Healthcare
Global investments in the digital formation
of the UAE Healthcare industry
The UAE has a national health service that is managed by both federal and emirate
level governments. There are now more private healthcare facilities in the UAE than
public facilities.
M
edical staff are well trained,
usually ex-pats, and speak
English which was not
common decades ago.
Currently, there are 181 doctors per
100,000 residents in the UAE.
The Dubai Industrial Strategy
2030 and the Abu Dhabi vision 2030,
consider the pharmaceutical industry
as one of the main sub-sectors
to develop with its future growth
prospects, export potential, and midterm
to long-term economic impact.
A key long-term focus for the UAE
government has been to reduce
reliance on imported pharmaceuticals
and manufacture locally. According to
Alpen Capital, Dubai alone will require
an additional 8,300 physicians and
8,800 nurses by 2025.
Dubai’s healthcare market will play
a pivotal role in catapulting the Middle
East and North Africa healthcare
sector growth from the US $144 billion
in 2020 to $243 billion by 2023.
There are 257 HealthTech startups
in the United Arab Emirates. Some
of them are:
Health Tech Startups in the UAE
● Sehteq is a digital health
insurance platform that offers
affordable insurance plans for
individuals and companies. Last
Funding - $52 million from 971
Capital and others
● Okadoc is the region’s 1st
instant online appointment
booking platform that connects
healthcare providers with
patients.
Last Funding - $12.3 million
from Abu Dhabi Investment
Authority and Ithmar Capital
● Bayzat is a comparison platform
for health insurance and offers
a platform for administration,
payroll, and health insurance.
Last Funding – $31 million from
Precinct Partners, Bolurfrushan
International Group, Silicon
Badia, and others
● Vezeeta is an appointment
management platform for
healthcare providers and
is available to doctors as a
subscription model. Last
Funding - $63 million from STV,
Vostok New Ventures, and
other Investors
58 WWW.THEFINANCEWORLD.COM June 2022
Dubai’s healthcare market will play a
pivotal role in catapulting the Middle East
and North Africa healthcare sector growth
from the US $144 billion in 2020 to $243
billion by 2023.
● Altibi is a Calls-based
telemedicine platform and
community for doctors.
Last Funding - $23 million in a
round led by Southeast Asian
VC Arbor Ventures and
Mubadala Capital.
● Klaim is a provider of AIbased
claims management
software for healthcare
professionals. Last Funding - $1
million by Techstars
● Healthcare Exchange Network
connects various stakeholders
across the continuum of care.
Last Funding - $1 million from
National Incubation Centre
The UAE health insurance market
reached a value of US$ 7.1 Billion in
2021. Additionally, the country has
moved up from the 28th position
in seven years to become the 9th
most globally competitive country,
outperforming Norway, Sweden, and
Canada, according to the IMD world
competitiveness ranking 2021.
In terms of foreign investment,
while the UAE was ranked 19th in
the 2020 Foreign Direct Investment
Confidence Index, Dubai ranked 3rd
city globally by a number of projects
and 4th globally in FDI capital flows
into greenfield projects, reaching USD
6.7bn.
2018 was another previous landmark
year for the U.A.E.’s healthcare sector
and its partnerships with leading
U.S. institutions. In February 2018,
the U.A.E. Embassy in Washington,
D.C., and Johns Hopkins Medicine
announced a new institute for stroke
research and clinical care.
The Sheikh Khalifa Stroke Institute,
established through a $50 million gift
from the U.A.E., will feature facilities in
Baltimore and Abu Dhabi. The Institute
will enable Johns Hopkins scientists
to collaborate with their Emirati
colleagues, training a workforce
of biomedical researchers in
the U.A.E.
Canadian healthcare technology
investor iGan Partners in collaboration
with Dubai-based entrepreneur and
investor Faisal Belhoul has launched a
new $250 million fund that will focus
on healthcare technology in the Middle
East and North Africa.
The new iGan Arabia fund will focus
on investing in artificial intelligence
and cloud technology-driven medical
devices and digital health innovations.
It aims to improve patient outcomes
and reduce the overall cost of health
care. Healthcare spending in the
Gulf Cooperation Council region is
projected to reach $89 billion this year
from $60bn in 2013, according to the
global consultancy KPMG.
India has a “significant potential” to
reduce the UAE’s healthcare costs with
its competitively priced medicines, and
also improve the supply of paramedical
staff and doctors.
The success of the UAE’s health
sector is the fruit of the government’s
dedication to developing the sector and
the comprehensive health coverage
it provides. The ongoing healthcare
infrastructure development seen in the
UAE is proof of its leading position
among the world’s most developed
countries.
June 2022 WWW.THEFINANCEWORLD.COM 59
Corporate Results
ADNOC reports an increase
in Q12022
Net Income: 6% increase
Net profit: Dh671 million
($182.8m)
ADNOC Distribution, the UAE’s
largest fuel and convenience retailer
reported net profit for three months
to the end of March rose to Dh671
million ($182.8m), the company said
in a statement to the Abu Dhabi
Securities Exchange, where its shares
are traded. Revenue for the reporting
period surged more than 57 percent to
Dh6.74bn, driven by higher fuel selling
prices amid a rise in crude prices
globally.
Yahsat’s Q1 2022 revenue
increased
Net Revenue: 9.4% by
Dh362.5 million
The Al Yah Satellite Communications
Company released its financial results
for the three months ending March
31, 2022. Yahsat recorded revenue of
Dh362.5 million [$98.7 million] in the
first quarter, up 9.4% from the previous
year. All business segments did well,
with Managed Solutions and Mobility
Solutions performing particularly well,
increasing by 26.0 percent and 45.4
percent, respectively.
Emaar’s first-quarter
profit increased as sales
increased
Net Profit: 241% to
Dh2.23 billion
Net Revenue: 12% to
Dh6.635 billion
Emaar, a global property developer,
reported a 241% increase in firstquarter
net profit to Dh2.239 billion,
up from Dh657 million in the same
quarter of 2021. Revenue increased
by 12% to Dh6.635 billion in the first
quarter of 2022, compared to Dh5.921
billion in the same period of 2021.
The Dubai Financial Market-listed
company said in a statement that group
property sales increased by 17% to
Dh8.332 billion in Q1 2021, compared
to Dh7.115 billion in Q1 2021.
Amlak net group profit
increases for Q1 2022
Net Profit: by 116% to 6
million AED
Total assets stand at AED 4 billion
Debt settlement arrangements
yielded AED 26 million gain and
contributed in total debt reduction of
AED 65 million (including Mudaraba
instrument of AED 14 million).
Amlak Finance PJSC announced
its Q1 2022 financial results. Amlak
reported a net profit of AED 13 million
for Q1 2022 as compared to net
profit of AED 6 million for Q1 2021.
The company focused on prudently
managing its UAE operations and
balance sheet.
TAQA Group’s records
increase in profit
Net income: 37% to $544mn
Net Revenue: 20% higher by
Dh12.4bn
The Group reported revenues of
Dh12.4bn, 20% higher than the prioryear
period, primarily due to higher
commodity prices within the Oil &
Gas segment. Adjusted EBITDA was
Dh5.6bn, up 20%, mainly reflecting
higher revenues as well as improved
income from associates, partially
offset by higher expenses.Net income
(TAQA-share) was Dh2bn, 37% higher
than the prior-year period, with greater
contribution from the Oil & Gas
segment. selling prices amid a rise in
crude prices globally.
RAK Ceramics announces
profit in Q1 2022
Net Profit: 8.3% to AED
783.1 million
Total gross profit margin for Q1 2022
increased to 37% an increase of 200bps
year on year driven by improved
efficiencies. Reported net profit
increased to AED 69.7 million for Q1
2022 due to higher revenue and gross
profit margins.
RAK Ceramics maintained a stable
capital structure with a net debt of
AED 975.2 million as of March 2022,
in spite of the payment of dividends.
RAK Ceramics PJSC a total EBITDA of
AED 129.7 million, an increase of 2.9%
during Q1 2022 compared to Q1 2021
60 WWW.THEFINANCEWORLD.COM June 2022
First Abu Dhabi Bank (FAB)
has reported a group profit
for the Q1 2022
Net Profit: 107 per cent of
Dhs5.1bn
First Abu Dhabi Bank (FAB)
recorded its highest ever quarterly
net profit for first quarter of 2022. Net
profit rose 107 per cent year-on-year
from Dhs2.5bn recorded in Q1 2021
and 54 per cent quarter-on-quarter.
Meanwhile, its total income stood
at Dhs7.3bn, including Dhs2.8bn net
gain on disposal of majority stake in
payments business Magnati.
Alpha Dhabi reports profit in
Q1 2022
Net profit: AED 2.84bln
Alpha Dhabi continued to build
on the momentum garnered towards
the end of 2021 and reported another
excellent set of financial results for Q1
2022 with net profit of AED 2.84 billion,
up significantly year-on-year from AED
100 million. Moreover, revenues stood
at AED 8.17 billion for the first three
months of 2022, representing a year-onyear
increase of 700%.
Deyaar announces increase
in net profit for Q1 2022
Net Profit: 67% increase to
AED 25.1 million
Net Revenue: 9% increase
to AED 161.9m
The company announced 67%
increase in net profit to reach AED
25.1 million for the first three months
ending 31 March 2022 in comparison to
AED 15.1 million for the same period
last year. The company also recorded
9% increase in revenue to reach AED
161.9 million for the first quarter of the
year up from AED 149.2 million in the
same period last year.
UAE’s Aldar reports profit in
Q1 2022
Net Profit: Dhs688m
Aldar Group has reported Dhs688m
in net profit in the first quarter of 2022,
a year-on-year growth of 26.5 per cent.
Revenues stood at Dhs2.68bn in Q1
2022, a year-on-year growth of 31.5
per cent, whereas gross profit reached
equaled Dh1.12bn, a growth of 44 per
cent.
Mashreq Bank’s Q1-2022
Net profit: Dh606m
Mashreq Bank reported an operating
income of Dh1.6 billion for Q1-2022,
a gain of 11 per cent from a year ago,
derived in large part by improved net
interest income and that coming in
from its Islamic financing. Net profit
weighed in with Dh606 million in the
first three months – that’s up on the
Dh43 million Mashreq had in Q1-2021.
Response Plus Holding
PJSC recorded profit in
Q1 2022
Net profit: AED 14.31m
The net profit for this period
reached AED 14.31 million, compared
to the loss of AED 1 million in the
same period the previous year. Total
revenues for RPM stood at AED 87.7
million on March 31st, 2022, compared
to AED 0.4 million in March 2021.
UAE’s DEWA reports net
profit Q1 2022
Net Profit: Dhs691m
Net Revenue: 15 per cent to
Dhs5.068bn
Compared to Q1 2021, electricity
revenue is up 17.5 per cent, water
revenue is up 20.2 per cent, and district
cooling revenue is up 17.6 per cent in
the first quarter of this year.
DEWA’s consolidated gross fixed
assets grew by Dhs2.8bn to Dhs204.2bn
as of March 31, 2022 compared to
Dhs201.4bn on December 31, 2021.
Air Arabia reports strong Q1
growth
Net profit: 756 per cent of
AED291 million
Sharjah-based low-cost carrier Air
Arabia has reported a strong first
quarter (January to March) with a
net profit of AED291 million ($79.2
million), an increase of 756 per cent
compared to AED34 million registered
in the corresponding period last year.
Air Arabia said for the same period,
the airline recorded a 97% increase
in turnover which soared to AED1.12
billion.
UAE’s Julphar records profit
for Q1 2022
Net Profit: Dhs1.9m
Cash flow from operations was
Dhs10.2m in Q1 2022. In Q1 2022, the
company generated Dhs418.6m in net
sales, posting a 156 per cent increase
from Q1 2021. Growth was driven by
an increase in sales attributed to the
acquisition of Planet Pharmacies and
a 37 per cent organic growth from the
Julphar Segment operations.
June 2022 WWW.THEFINANCEWORLD.COM 61
Local News
CEPA trade deal improves UAE-India relations
“Comprehensive Economic Partnership Agreement (Cepa) made between India and the UAE
in February 2022 came into implementation on 1st May 2022 bringing the first occurrence of
tariff-free imports” quoted by Abdullah bin Touq Al Marri, Minister of Economy.
In an interview with WAM, Al Marri
said the Cepa between the two
countries would help encourage
trade by reducing custom tariffs
by 90 percent and increase non-oil
trade from $45 billion at end of
2021 to $100 billion annually in the next
five years.
The UAE chose India to sign the first
Cepa, which underscores the strategic
ties between the two countries. Since
the launch of the Cepa program as part
of the ‘Projects of the 50’ initiative,
the UAE began talks to sign Cepas
with several countries of strategic
importance both regionally and
internationally, aiming to sign eight
agreements in 2022, he added.
On the annual growth of the trade
exchange between the two countries
and their targets over the next five
years, Al Marri said the Cepa between
UAE and India will intensify their
bilateral trade and add 1.7 percent, or
$9 billion, to the UAE’s GDP by 2030,
increase UAE’s exports by 1.5 percent
and its imports by 3.8 percent by 2030.
It will also create some 140,000 jobs
for talented people and those with
specialist skills in the most promising
sectors of the country’s economy by
2030.
On the new areas of cooperation,
he stressed that Cepa offers many
advantages, including reducing and
canceling tariffs, widening access to
markets, and creating opportunities
in vital areas, such as aviation,
environment, hospitality, logistics,
investment, and construction, financial
services, and digital trade.
“This historic agreement
aims to increase our
non-oil bilateral trade to
$100 billion annually
over the next five years.
India is also one of the
UAE’s largest investment
partners, whether in terms
of investments issued or
received by the country,”
Abdullah bin Touq Al Marri,
Minister of Economy
The Cepa will offer numerous
advantages to small and medium-sized
enterprises (SMEs) in the private
sectors of both countries, Al Marri
added. It represents a historically
strategic step to promote economic
integration and cooperation between
the two countries and establish a solid
foundation that will open new horizons
between their business communities.
The deal will also open access to
different markets and create new
investments and opportunities in
critical areas, including energy,
environment, and digital trade, he
said. The agreement covers 11 service
sectors and more than 100 subsectors,
including business services,
professional services, accounting, real
estate, advertising, communications,
building and construction, related
services, educational services,
environmental services, financial
services, insurance, social and health
services, and travel and tourism
service, he added.
Al Marri stressed that India is the
UAE’s largest trading partner in terms
of non-oil exports, equivalent to 14
percent of the country’s total global
exports, while the UAE is also India’s
third-largest trading partner and
accounts for 40 percent of its trade
with Arab countries.
“This historic agreement aims to
increase our non-oil bilateral trade to
$100 billion annually over the next five
years. India is also one of the UAE’s
largest investment partners, whether
in terms of investments issued or
received by the country,” he added.
62 WWW.THEFINANCEWORLD.COM June 2022
First UAE T-Bond auction creates milestones
The UAE, indicated by the Ministry of Finance (MoF) as the issuer and the Central Bank of the
UAE (CBUAE) as the issuing and payment agent, has revealed the results of the first auction of
dirham denominated federal Treasury Bonds of the UAE (T-Bonds), with a benchmark auction
size of Dh1.5 billion (approximately $400 million), as part of the Dh9 billion T-Bonds issuance
program for 2022.
Sheikh Maktoum bin
Mohammed bin Rashid Al
Maktoum, Deputy Ruler
of Dubai, Deputy Prime
Minister, and Minister of Finance,
stated that the first auction’s
success contributes to the UAE’s
economic competitiveness and
the sustainability of economic
growth, as the UAE maintains
its position as one of the world’s
most competitive and advanced
economies.
The start of the Dh1.5 billion
UAE T-Bond program was met
with high demand from the six
principal bank dealers, with bids
totaling Dh9.4 billion and a 6.3-fold
oversubscription. The high demand
was seen across both tranches,
with a final allocation of Dh750
million for the two-year tranche
and Dh750 million for the threeyear
tranche, for a total issuance
of Dh1.5 billion as originally
indicated.
“The success of the first auction of
the Federal T-bonds and the strong
demand for them, which saw an
oversubscription by 6.3 times, is a
milestone,” said Sheikh Mansour
bin Zayed Al Nahyan, Deputy Prime
Minister, Minister of Presidential
Affairs, and Chairman of the
Board of Directors of the Central
Bank of the UAE. This indicates
trust in the UAE’s economic and
financial policies, as well as its
long-term development objectives.
It also represents the UAE’s
status as an appealing investment
Sheikh Maktoum bin Mohammed bin
Rashid Al Maktoum,
Deputy Ruler of Dubai, Deputy Prime
Minister, and Minister of Finance
Sheikh Mansour bin Zayed
Al Nahyan,
Deputy Prime Minister, Minister of
Presidential Affairs, and Chairman of the
Board of Directors of the Central Bank of
the UAE
“The success of the first
auction of the Federal
T-bonds and the strong
demand for them, which
saw an oversubscription
by 6.3 times, is a
milestone,”
location, as well as its excellent
creditworthiness and worldwide
economic and competitive skills.
“The issuing of Federal T-bonds
marks a new milestone in fostering
the UAE’s financial sector’s robust
performance by enabling safe and
advanced dirham-denominated
investment. It will meet the
goals of the new Dirham
Monetary Framework,” Sheikh
Mansour stated.
To guarantee full transparency
in compliance with global best
practices for bond structuring, the
T-Bonds program was developed
in uniform pricing (the Dutch
Auction) for final bid acceptance of
bids and final allocation amounts,
regardless of the lower-priced
bids received. The two-year tenor
received the lowest bid of 2.88
percent, with the weighted average
bids at 2.96 percent and the final
uniform coupon rate set at 3.01
percent. The lowest bid for the
three-year tenor was 2.95 percent,
with a weighted average bid of 3.09
percent and a final uniform coupon
rate of 3.24 percent.
June 2022 WWW.THEFINANCEWORLD.COM 63
Local News
First Dirham-denominated treasury bonds listed
Nasdaq Dubai
On 12th May’22, Thursday, Mohamed Bin Hadi Al Hussaini, Minister of State for Financial
Affairs, rang the Nasdaq Dubai market-opening bell to commemorate the listing and circulation
of Dh1.5 billion in UAE dirham-denominated treasury bonds.
The ceremony was attended by
Ebrahim Alzaabi, Assistant
Governor of the Central Bank of
the UAE – Monetary Policy and
Financial Stability; Hamed Ali, CEO
of Nasdaq Dubai and Dubai Financial
Market (DFM), and the CEOs of
participating banks, along with others.
The inaugural issuance was
oversubscribed 6.3 times during
the first auction that successfully
concluded that week. The UAE plans
to issue six treasury bond tranches
this year with a total value of Dh9
billion, where the value of the tranches
(2-year and 3-year) in the first auction
amounted to Dh1.5 billion, with a
fixed coupon rate of 3.01 percent and
3.24 percent, respectively, while other
tranches will be issued with various
tenures up to 5 years at later dates
throughout the year.
Mohamed Bin Hadi Al Hussaini,
Minister of State for Financial Affairs,
noted that the success of the first
auction of federal treasury bonds
is another step in strengthening the
national economy and achieving
sustainable economic development,
which complements the UAE
government’s efforts to enhance and
develop the financial and investment
market. This issuance conveys the
UAE’s creditworthiness as one of the
most competitive and highly advanced
economies in the world.
“The Federal Treasury Bond Program
contributes to revitalizing the local
financial and banking sector and
providing alternative financing
opportunities for investors, in addition
to reflecting the strength of economic
development indicators, the stability
of the financial system, and the
resilience of the economy. The national
Ebrahim Alzaabi,
Assistant Governor of the Central Bank of
the UAE – Monetary Policy and Financial
Stability
Mohamed Bin Hadi Al Hussaini,
Minister of State for Financial Affairs
“The launch of the
dirham-denominated
T-Bonds underscores the
UAE’s ambition to grow
capital market activity
and position itself as
a worldwide financial
center,”
economy will continue its momentum
and leadership during the next phase
in the context of transitioning to the
new economic model within the UAE
50 economic plan, in which the UAE
establishes a diversified knowledgebased
economy on innovation,
entrepreneurship, and advanced
industries.”
“The launch of the dirhamdenominated
T-Bonds underscores
the UAE’s ambition to grow capital
market activity and position itself as
a worldwide financial center,” said
Khaled Mohamed Balama, Governor
of the UAE Central Bank. “It also
demonstrates the financial system’s
durability and stability, as well as local
and foreign investors’ faith in the UAE’s
ability to develop the financial sector in
accordance with monetary policies and
strategic goals”.
64 WWW.THEFINANCEWORLD.COM June 2022
Bringing digitization to the unbanked workforce
Kamel Pay, a Dubai-based fintech company, has teamed with Mastercard to develop two
payment options in the UAE for businesses and underbanked individuals.
The companies will collaborate
to produce two-card solutions
– the PayD Card and the Centiv
Card – to serve the UAE’s
unbanked workforce and promote
micro-businesses by digitising ordinary
transactions.
“We are thrilled to work with
Mastercard in launching novel financial
services for businesses and individuals
across the UAE via a friendly and
secure digital app-based platform
and Card prepaid cards,” Kamel Pay
chairman Hussain Al Qemzi said.
“Through the state-of-the-art Kamel
Pay digital app, which offers relevant –
and inexpensive financial services for
their personal and family needs, this
cooperation will enable much-needed
financial inclusion for the UAE’s
underbanked population.”
“Having Mastercard as our strategic
partner will offer Kamel Pay a strong
basis to develop innovative financial
solutions via a cutting-edge payment
platform and outstanding service
delivery,” Al Qemzi continued. In the
near future, our collaboration will have
a significant impact on the adoption of
secure and cashless payments across
the UAE and the region, particularly
among the underbanked population,
which has been mostly ignored.
“Through product innovation and
cutting-edge digital technology, Kamel
Pay aspires to remain in the forefront
of solving the ever-emerging financial
demands of communities in the UAE
and the greater MENA region, by
delivering the advantages of secure,
convenient, and cashless payments.”
The payment solutions are
complemented by a feature-rich digital
app that uses Mastercard’s secure,
contactless payment technology to
Hussain Al Qemzi,
Kamel Pay chairman
JK Khalil,
Country general manager for MENA East
at Mastercard
“At Mastercard, we are
committed to increasing
financial inclusion through
the power of digital
payments and have set
a goal of connecting 1
billion individuals and 50
million SMEs to the digital
economy by 2025,”
satisfy the rising needs of enterprises
and underbanked consumers.
“At Mastercard, we are committed to
increasing financial inclusion through
the power of digital payments and
have set a goal of connecting 1 billion
individuals and 50 million SMEs to
the digital economy by 2025,” said JK
Khalil, country general manager for
MENA East at Mastercard.
“This alliance will benefit consumers
and small companies who have hitherto
been shut out of the official financial
system, providing them with the tools
and services they need to improve and
safeguard their financial well-being.
We are committed to providing
individuals in the UAE with easy
access to the digital economy,
working with our strategic partners
to foster inclusion and generate new
opportunities for all.”
June 2022 WWW.THEFINANCEWORLD.COM 65
Stock Market
DEWA IPO Journey and what’s next?
Dubai Electricity and Water Authority (DEWA) is the exclusive provider of electricity and water
services in Dubai.
DEWA was formed in 1992
following the merger
of the Dubai Electricity
Company and the Dubai
Water Department which had been
operational independently since
1959. The Dubai Electricity and Water
Authority (DEWA) is a public service
infrastructure company that was
founded on 1 January 1992 by Sheikh
Maktoum bin Rashid Al Maktoum. The
objective of the state-run company
is making available to the people of
Dubai an adequate and reliable supply
of electricity and water. As of end of
2019, DEWA employs a workforce of
11,727 employees and provides 915,623
customers with electricity and 816,580
customers with water.
In 2019, DEWA had an installed
capacity of 11,400MW of electricity
and 470 million imperial gallons of
desalinated water per day.
After using conventional gas-fired
power plants for most of its history,
DEWA now builds the 5GW Mohammed
bin Rashid Al Maktoum Solar Park
which is known for breaking several
cost records for solar power both from
phtovoltaics and from concentrated
solar power.
DEWA Going Public.
Dubai’s wise leadership has enabled
the Emirate to grow into a thriving,
diversified global economy in just a few
decades. This is a historical moment
for DEWA as the first government
entity in Dubai to go public. It reflects
the immense faith and confidence
by the wise leadership and the
government of Dubai. As the exclusive
provider of electricity and water
services to Dubai, DEWA is incredibly
proud to have played a part in the
success of the Emirate.
DEWA has a world-class governance
system and continuous record
of good governance across all its
operations. With the highest standards
of efficiency, quality, and availability,
66 WWW.THEFINANCEWORLD.COM June 2022
DEWA is ready to meet the increasing
demand for electricity and water in the
Emirate, as the population is expected
to grow from around 3.5 million people
today to 5.8 million people by 2040.
DEWA and its Listing:
DEWA is the first of 10 planned
listings of state-owned assets to
reinvigorate Dubai’s capital market.
They include road-toll collection
system Salik and business park
operator Tecom Group, both expected
to be smaller than DEWA. The
government hopes to entice familyowned
and private companies to list
as well.
The utility’s float is the largest listing
ever in the UAE and the largest listing
in the Middle East since Saudi state
oil giant Aramco went public on the
kingdom’s Tadawul exchange in 2019.
Dewa in March announced its plan
to sell a 6.5% stake by offering 3.25
billion shares in its public offering,
which raised an initial $6.1 billion.
The IPO represents a big step forward
for Dubai’s capital markets — the
emirate has been looking to improve
its sophistication, depth, retail trading
participation and volumes over the
past few years as it seeks to compete
with not just Abu Dhabi but also Saudi
Arabia across the border.
Shares were trading at 3.02 UAE
dirhams (82 cents) on the Dubai
Financial Market exchange in the first
few minutes of trading, versus the IPO
price of 2.48 dirhams per share. They
soon pared some gains to trade at 2.88
dirhams per share.
The four listings announced so
far have been Dewa, major toll road
operator Salik, telecoms software
developer Tecom, and district cooling
company Empower, which is a joint
venture between Dewa and Tecom
Group.
The stock market float of Dubai’s
utility company has triggered one of
the biggest retail investor responses
ever for an IPO in the UAE. As per
senior economists’ statement in
Arabian business, the optimistic post
IPO performance has prospects of
creating a model for auxiliary efforts
for privatization and investments.
The utility’s float is the
largest listing ever in
the UAE and the largest
listing in the Middle East
since Saudi state oil giant
Aramco went public on
the kingdom’s Tadawul
exchange in 2019.
June 2022 WWW.THEFINANCEWORLD.COM 67
Travel
Amazing Business Facts all around the
world, believe it or not!
We all hear about the top brands of the products we use in everyday life. But have we ever
wondered if these brands are simply businesses striving hard to keep up their statistics in the
market. Okay, let’s now get to some amazing and hilarious facts about the world-famous brands.
Lamborghini was originally a tractor
manufacturer. The owner, Ferruccio
Lamborghini, had an interest in luxury
automobiles, especially Ferraris. While
doing a routine check, Lamborghini found that
the clutch in his Ferrari was broken and he
discovered that the car used the same clutch as
his tractors.
Coca-Cola was initially created by John
Pemberton, an injured Confederate
Colonel, who wanted a substitute for his
morphine addiction. He called it French
Wine Coca, a nerve tonic. When Atlanta passed
prohibition legislation in 1886, Pemberton had
to redo the formula, basically to make a nonalcoholic
version of his tonic. He named the
drink Coca-Cola, the drink we all know and
love.
68 WWW.THEFINANCEWORLD.COM June 2022
Originally called BRS (Blue Ribbon Sports),
the company was renamed after Nike, the
winged Greek goddess of victory. The famous
“swoosh” symbol that’s been its logo ever
since represents her wings and speed. Carolyn
Davidson, who was a 28-year old student at the
time, designed the logo for $35. Puma and Adidas
were founded by brothers who originally ran a shoe
company but went their separate ways.
Snapchat was once called Picaboo which was an
iPhone-only app. It was renamed Snapchat in 2012
when launched on the google play store. Snapchat
CEO Evan Speigel mentioned that they failed on
almost 34 projects until they found Snapchat.
The coca-cola drinks giant spends an average of $4 billion on branding each year. It pays off,
though – 94% of the world’s population recognizes the red and white logo. Over 8000 glasses
of coca-cola are consumed every second.
Apple iPad retina display is
manufactured by their leading
competitor, Samsung. Every Apple
iPhone ad displays the time as 9.41 AM,
the time when Steve Jobs unveiled it in 2007.
Amazon was
originally named
Cadabra. The logo
of amazon has an
arrow moving from A to
Z, which means they sell
everything.
The Ikea store layouts
are designed like
mazes so that
customers who walk
in, get lost and land up
getting more time in the
stores.
Starbucks
intentionally makes
its tables round so
individual visitors
do not feel as lonely.
June 2022 WWW.THEFINANCEWORLD.COM 69
UAE Banking
Keep up with
Dubai Islamic Bank
Dubai Islamic Bank (DIB) is an Islamic
bank in Dubai, established in 1975 by
Haj Saeed Bin Ahmed Al Lootah. It is the
first Islamic bank in the world to have
incorporated the principles of Islam in
all its practices and is the largest Islamic
bank in the UAE.
DIB (Dubai Islamic Bank)
officially opened on 15th
September 1975. A decree
authorising the establishment
of the Dubai Islamic Bank
was issued by H.H. Shaikh
Rashid bin Saeed Al Maktoum on 12th
March. The first Corporate Office of
DIB was located in Deira in 1977.
In 1979 Dubai Islamic Bank moves
to its new Head Office building in
Deira. In 1980, the First branch opens
in Murshid Bazar, Bur Dubai. In 1981,
the new dual-language DIB logo was
launched. In 1982, DIB announced its
branch opening in Abu Dhabi. In 1983,
DIB opens a branch in Al Ain. In 1987,
Automated Teller Machines (ATMs)
were introduced across DIB branches.
Furthermore, in 1989, Sharia and
Supervisory Board was established.
In 1990, DIB signs up with VISA
International for its card products,
offering global access benefits for
customers. In 1991, the first DIB
international cards were introduced
and a new branch in Sharjah was
opened. In 1992, DIB becomes a
Public Joint Stock Company. In 1993,
Branches at Baniyas in Abu Dhabi and
at Bur Dubai opened for business. In
1994, Phone banking was introduced as
a key customer service initiative.
In 1995, DIB celebrates 20 years of
Sharia-compliant banking and support
for the UAE national economy. In 1996,
New branches in Ajman and in Dubai
started operations. In 1997, the UAE
Switch system was commissioned. In
1998, DIB became a major sponsor of
the prestigious Dubai International
Holy Quran Award.
In 1999, the New Corporate
Identity of DIB was developed and
introduced.
In 2000, JOHARA - branches for
ladies only, launched. In 2001, DIB
steps into the online world with the
launch of its first-ever website. In
2002, New subsidiaries – Tanmyeh
& Deyaar announced. In 2003, the
First fully UAE based Islamic bank
aircraft financing was undertaken for
Emirates Airlines. In 2004, DIB funds
Dubai airport expansion. In 2005, The
new corporate identity of DIB at their
30th-year celebrations was unveiled
in the presence of His Highness
Sheikh Mohammed bin Rashid Al
Maktoum.
Later, DIB Pakistan commenced
operations in March 2006. In 2007,
DIB Foundation was launched in
Dubai. In 2008, DIB launches a Shariah
consultancy subsidiary, Dar Al-
Sharia. In 2009, DIB launches Wajaha,
its exclusive wealth management
service. In 2010, Jordan DIB launches
operations in Amman, Jordan.
In 2012, Launch of Emirati Mentoring
Program, as part of its Emiratisation
program. In 2013, Dr. Adnan Chilwan
was appointed as group CEO and
Abdulla Al Hamli as Managing Director.
In the same year, Euro clearing was
signed between DIB and Deutsche
Bank on September 16th. In 2014, DIB
was named by Forbes Middle East
Serving nearly 1.7
million customers
with 90 branches
across UAE and also
present in 7 markets
worldwide, Dubai
Islamic Bank is
developing its market
on a global footprint
to improve its growth.
among the top 500 companies in the
Arab world. In 2015, DIB ushers a new
era by entering into the Billion Dollar
Profit Club.
In 2016, DIB launched the first-ever
DEB - DIB co-branded consumer card.
DIB was the first bank to launch a cobranded
credit card with FlyDubai.
In 2017, DIB Kenya operations were
launched. In 2018, DIB partnered with
Emirates Skywards to launch new
Emirates Skywards credit cards.
In 2019, DIB moves forward with
its expansion plans by the acquisition
of Noor bank. In 2020, Noor bank
was successfully integrated with DIB.
The bank also successfully closes a
landmark of USD 1 Billion Sukuk in
2020. In recent times, UAE’s largest
Islamic Bank launched its new
positioning #ReadyForTheNew.
70 WWW.THEFINANCEWORLD.COM June 2022
Wio Bank, established recently in the UAE,
appoints Chairman and CEO
Salem Al Nuaimi has been named Chairman of the Board and Jayesh Patel has been named
Chief Executive Officer of Wio Bank, which was recently established in the UAE.
The appointments come after
the Central Bank of the UAE
granted the bank a license.
With an initial capital of
AED2.3 billion, Wio is an
integrated digital banking
platform owned by Abu Dhabi Holding
Company (ADQ), Alpha Dhabi, Etisalat,
and First Abu Dhabi Bank (FAB).
Al Nuaimi will bring to Wio a wealth
of financial industry experience gained
from his roles as a board member of
ADQ and Managing Director of the Abu
Dhabi Pension Fund. He has previously
served on the boards of NYSE-listed
AerCap Holdings NV and NASDAQlisted
oil and gas services firm National
Energy Services Reunited Corporation
(NESR).
Al Nuaimi will play a key role in
shaping Wio into the leading financial
partner of choice for businesses and
individuals in the UAE as Chairman.
“This is an exciting time for the
banking industry as it evolves to meet
customers’ ever-changing needs. We
are now catering to a digitally savvy
audience that expects intuitive,
fundamental, and simple-to-use
solutions. Wio has a highly evolved
and adaptable digital platform that will
open new doors for its customers and
make money management easier. I am
thrilled to be joining the incredibly
strong and capable team that is
working behind the scenes to bring this
innovative digital banking journey to
UAE customers,” Al Nuaimi said.
Jayesh Patel, one of the region’s
most prominent FinTech figures, will
lead Wio’s strategic expansion as Chief
Executive Officer. Patel spearheaded
the creation of Liv., a digital-only
lifestyle bank that quickly became
the fastest growing in the country,
thanks to his extensive experience in
developing on-demand digital solutions
and innovative products.
“Wio is a smart, integrated financial
platform that will offer cuttingedge
solutions tailored to people’s
lifestyles and business needs. Wio
will collaborate with local and global
providers as an open platform to
provide access to tools and services
that will help our customers achieve
their life goals. The goal is to make
banking more convenient, transparent,
and intuitive for our customers, as well
as to create a better future for them
by changing the way they bank in the
region,” Patel said.
Wio aims to expand its financial and
non-financial capabilities by partnering
with other FinTech start-ups and
industry leaders to provide customers
with a fully digital banking experience
delivered seamlessly via Wio apps or
partners, with the goal of simplifying
banking services for consumers in
the country. Wio develops everyday
customer insights using data and AI,
allowing businesses to grow more
effectively and assisting people of
all ages in taking personal financial
responsibility and improving their
financial future.
Wio Business, the first product to be
launched, is a dedicated app for SMEs,
entrepreneurs, and freelancers that will
provide a full suite of business banking
solutions to small and large businesses
in the region. Wio Business will
provide business owners with the tools
and support they need for efficient
financial management – all at the click
of a button, according to a statement.
Wio Business will have a large team
available to assist customers, as well
as features such as an easy-to-use
dashboard and automated services.
June 2022 WWW.THEFINANCEWORLD.COM 71
UAE Banking
CBUAE increases base rate
The UAE Central Bank announces to raise the base rate by 50 basis points that
apply to the Overnight Deposit Facility (ODF), effective immediately on May
5, 2022. The decision was taken following the US Federal Reserve Board’s
announcement on May 4, to increase the Interest on Reserve Balances (IORB) by
50 basis points, official news agency WAM reported.
The CBUAE also has decided to
maintain the rate applicable to
borrowing short-term liquidity
from the CBUAE through
all standing credit facilities
at 50 basis points above the
base rate. The base rate, which is
anchored to the US Federal Reserve’s
IORB, suggests the general stance
of the CBUAE’s monetary policy. It
also provides an interest rate floor for
overnight money market rates.
In related financial news, the CBUAE
also launched two new polymer
banknotes, in five and ten dirham
denominations last month. The new
banknotes, which have been enhanced
by technical characteristics and
security features, are the third issue of
the national currency. The banknotes
are also more durable and sustainable
than traditional cotton paper ones,
holding two or more times longer in
circulation.
These issues follow the 50-dirham
polymer note launched late last year.
CBUAE also approved a new
Emiratization plan for managerial
positions in the banking and insurance
sectors in the UAE earlier this year.
By this, its gas approved the creation
of 5,000 new jobs by the end of 2026,
in coordination with the Emirates
Institute for Banking and Financial
Studies and the Emirati Talent
Competitiveness Council.
72 WWW.THEFINANCEWORLD.COM June 2022
United Arab
Bank names
new CEO
Shirish Bhide has been
named the new CEO of
United Arab Bank, as the
lender pursues its digital
transformation strategy. The
appointment follows Ahmad
Abu Eideh’s departure earlier
this year. The appointment
follows Ahmad Abu Eideh’s
departure earlier this year.
“I
am confident that
Shirish will be a valuable
addition to the senior
management team,
bringing a new level
of drive and energy to
lead the management team and grow
the bank to new heights,” said UAB
chairman Sheikh Faisal bin Sultan bin
Salem Al Qassimi, citing his extensive
international experience, in-depth
knowledge of the local market, and
proven leadership abilities.
The change in leadership at UAB also
comes at a time when UAE banks are
reporting improved profitability amid a
favorable macroeconomic environment
as the country’s economy recovers
from a coronavirus-induced lull.
According to a report by professional
services firm Alvarez & Marsal, the
aggregate net income of the UAE’s
ten largest lenders increased by
more than 24% in the first quarter of
2022 compared to the previous three
months.
UAB’s net profit increased to Dh30.4
million ($8.2 million) in the first
quarter, owing to a turnaround strategy
it used to become profitable.
Mr. Bhide previously worked
at First Abu Dhabi Bank as group
head of corporate, commercial and
international banking, and at First Gulf
Bank as chief credit officer and acting
head of wholesale banking.
According to a report by
professional services
firm Alvarez & Marsal,
the aggregate net income
of the UAE’s ten largest
lenders increased by
more than 24% in the first
quarter of 2022 compared
to the previous three
months.
“I look forward to working alongside
the management team to explore new
streams of business development
opportunities and ensure successful
implementation of UAB’s growth
plans,” Mr. Bhide said.
June 2022 WWW.THEFINANCEWORLD.COM 73
UAE Banking
Mashreq Bank invests in BNPL sector
UAE-based FinTech start-up Cashew has received the funding of $10 million from Mashreq,
making the bank to be the latest investor in the growing ‘buy now, pay later (BNPL) sector.
Founded in 2020, Cashew offers its services in the UAE and Saudi Arabia — the Arab world’s
largest economies — through an app and a web-based platform.
As part of the investment,
Cashew’s payment platform
will be integrated as an
option on the acquiring
network of Neopay, the
payments subsidiary of
Mashreq. The lender will also support
the start-up to launch in Egypt — the
Arab world’s most populous economy
— in the last quarter of this year.
In March, Mashreq carved out its
payments arm into its new division
Neopay, to help businesses handle
credit and debit card payments amid
a pandemic-fueled e-commerce boom.
“Our partnership with Cashew will
lead the way for the future of financial
services in the region,” Mashreq’s
group chief executive Ahmed Abdelaal
said.
“We will leverage the full network of
Mashreq merchants and consumers to
provide our ecosystem with the most
ubiquitous and flexible BNPL options
in the market,” Mr. Abdelaal said.
Mashreq’s investment is part of a larger
funding round that involves other
investors as well, Cashew said, without
disclosing further details. Since its
inception, the FinTech start-up has
raised nearly $10m.
BNPL platforms allow consumers to
make purchases without paying the full
amount upfront, avoiding the use of
credit cards and hefty interest charges.
Merchants are still protected through
credit risk checks, late fees, and blocks
on customers who have defaulted.
Consumers can choose to split
payments into installments or simply
delay them by weeks to months
without any hidden fees, while
merchants are paid in full upfront.
The BNPL concept is gaining in
popularity across the world and has
been disrupting the payments industry,
buoyed by consumers’ fragile personal
finances amid the pandemic-induced
economic headwinds.
By 2025, the industry is expected
to grow 10 to 15 times its current
volume, topping $1 trillion in annual
gross merchandise volume by some
estimates, according to a report by
New York data research consultancy
CB Insights.
Nearly $4 billion was invested in
BNPL companies last year — up
from $1.7bn in 2020, according to
Crunchbase. In the Middle East,
platforms such as Dubai-based BNPL
start-up Tabby raised $50m last year
while Saudi Arabia’s Tamara raised a
record $110m in a Series A round. In
September, Abu Dhabi Islamic Bank,
the emirate’s biggest Sharia-compliant
lender, partnered with Dubai-based
digital payments provider Spotii to
launch a virtual BNPL prepaid card in
the UAE.
“Mashreq is one of the most
respected banking brands in the region,
so they will bring our customers many
benefits as we continue to grow our
service offerings … this partnership
will give consumers the largest
merchant network to shop at, larger
ticket size, and the ability to pay over
longer terms,” said Cashew co-founder
and chief executive Ammar Afif.
“We can only accomplish these goals
for our customers by partnering with
respected financial institutions like
Mashreq that understand and want
to be a part of the growing BNPL
segment,” he added.
Under the partnership, Cashew and
Mashreq will offer new products to the
market including longer tenure and
higher ticket size BNPL options for
consumers, the companies said in a
joint statement.
They also plan to introduce pointof-sales
lending options in the region
later this year. It will allow consumers
to opt for BNPL but with larger tenures
such as six or 12 months. The UAE’s
BNPL volumes are expected to jump
71 percent on an annual basis this
year, Mashreq’s senior executive vice
president and group head of retail
banking Fernando Morillo said. “This
is yet another prime example of
the partnerships we can forge with
innovative FinTech operators, who
share our mission to deliver a safe and
seamless payment experience for our
customers. “We eagerly await the rollout
of further services as we continue
to empower our customers with more
choice and convenience in the UAE
and the future, across Egypt,” said Mr.
Morillo.
Established in 1967, Mashreq,
like its peers in the Middle East, is
pivoting towards digital banking and
is reducing the number of physical
branches to cater to a young, techsavvy
demographic that typically opts
to complete its transactions online.
74 WWW.THEFINANCEWORLD.COM June 2022
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June 2022 WWW.THEFINANCEWORLD.COM 75
Global News
Ground breaking portrait
This month’s spring sales in New York, which collectors believe are among the
most anticipated ever, including an Andy Warhol portrait of Marilyn Monroe for an
estimated $200 million.
The portrait has been
dubbed “the most
significant 20th-century
picture to come to sale
in a generation” by Alex
Rotter, Christie’s head of
20th and
21st-century art.
When Christie’s auctions
Warhol’s 1964 “Shot
Sage Blue Marilyn” on
Monday, the auction
house believes it to be
the most expensive
20th-century work ever sold.
Not to be outdone, Sotheby’s is
offering $1 billion in modern and
contemporary art during its headline
week in May, including the second
helping of the legendary Macklowe
Collection.
The frenzy around this season’s
auctions is “definitely unusual,”
according to Joan Robledo-
Palop, a collector and CEO of Zeit
Contemporary Art in New York City.
The silkscreen, which measures 40
inches by 40 inches (100 centimeters by
100 centimeters), is part of a series of
portraits Warhol created after Monroe
died of a heroin overdose in August
1962.
After a visitor to Warhol’s “Factory”
studio in Manhattan fired a gun at
them, piercing the portraits, they
became known as the “Shot” series.
The portrait has been dubbed “the
most significant 20th-century picture to
come to sale in a generation” by Alex
Rotter, Christie’s head of 20th and 21stcentury
art.
Picasso’s “Women of Algiers,” which
sold for $179.4 million in 2015, is the
most expensive auctioned art from the
twentieth century.
The $104.5 million purchased for
“Silver Car Crash (Double Disaster)”
in 2013 set a new auction record for a
Warhol.
Other highlights include Jean-Michel
Basquiat’s “Portrait of the Artist as
a Young Derelict” (1982), which is
projected to sell for more than $30
million, and Mark Rothko’s “Untitled
(Shades of Red),” which is expected to
sell for up to $80 million.
Three Claude Monet oil on canvas
paintings are also up for sale, with each
one expected to fetch upwards of $30
million.
“Every couple of decades, there’s a
sale with such great quality that you
don’t generally see everything at once.”
This season has turned into one of
those once-in-a-lifetime experiences,”
Rotter told AFP.
Sotheby’s will auction the remaining
30 objects from the Macklowe
Collection when its sales open on
May 16 after selling the first set of
works from the collection — the most
expensive to touch the market at $600
million — last October.
Gerhard Richter’s 1975 “Seascape,”
estimated at up to $35 million, and
Rothko’s 1960 “Untitled,” with a highend
pre-sale estimate of $50 million,
are two highlights.
76 WWW.THEFINANCEWORLD.COM June 2022
$1 trillion worth crypto crash
As a serious “ripple” warning goes into effect, bitcoin and cryptocurrencies have
dropped to levels not seen since the crypto market began booming in late 2020,
wiping off about $1 trillion in value in a month.
The sell-off comes after the $18
billion algorithmic stable coin
terraUSD (UST) lost its peg to
the U.S. dollar, wiping out the
price of its support coin luna
which has now lost almost
99% of its value—and risks dragging the
bitcoin and crypto market even lower.
Panic spread in the second week
when a meltdown in stable coin
TerraUSD, known as “UST” slipped
below its 1:1 peg to the dollar.
TerraUSD, which recently climbed into
the top 10 tokens by market value, was
quoted at around 50 cents Thursday,
according to CoinGecko price data.
Stablecoins are digital tokens pegged to
the value of traditional assets, like the
U.S. dollar, and are favored in crypto
markets in times of turmoil.
The bitcoin price has dropped to
around $27,000 per bitcoin, down 12%
in the last 24 hours, and dragging down
the wider crypto market with other top
ten coins Ethereum, BNB BNB+22.1%,
XRP XRP+16%, Solana, Cardano, and
avalanche recording even steeper loses.
Ethereum has crashed 22% since this
time yesterday, with BNB, XRP, Solana,
Cardano, and avalanche all losing
between 25% and 33%.
Tether, a major stablecoin, slipped
below its dollar peg, hitting as low as
98 cents early Thursday, according to
CoinGecko. USD Coin was trading at
around US$1.04 while Binance USD was
at US$1.07 – a significant breakout of its
usual range said Reuters.
Most stablecoins are backed
by reserves, but TerraUSD is an
algorithmic, or “decentralized,”
stablecoin, which is supposed to
maintain its peg via a complex
mechanism that involves swapping it
with another free-floating token, says
Reuters.
But even reserve-backed stablecoins,
which say they have sufficient assets to
maintain their pegs, were showing signs
of stress.
June 2022 WWW.THEFINANCEWORLD.COM 77
Global News
The NEOM project: Saudi Arabia redefining future
The Saudi Press Agency reported early Monday that NEOM, a project fully
owned by the Saudi Public Investment Fund, is “completely under Saudi Arabia’s
sovereignty and regulations.”
The confirmation came after
NEOM’s tourism sector
head Andrew McEvoy made
statements to the press
about demographic status
within the megacity during
his involvement in the Arabian Travel
Market in Dubai, implying that residents
within NEOM will have a special status
differentiating them from others.
According to the official source,
the NEOM project will operate within
“special economic zones subject to
the sovereignty and economy of the
Kingdom of Saudi Arabia in terms
of security, defense, and regulatory
aspects.”
Economic legislation specific to
the project area will be developed to
achieve the best concepts of economic
zone governance in the world, making
NEOM one of the world’s most
important attractions, according to SPA.
The point was underlined by Manar
Al-Munif, a chief investment officer of
NEOM, while speaking at the Saudi-Thai
Economic Forum in Riyadh on May 16.
She said the $500-billion future city
will have its own regulations based on
best practices from around the world
that will allow businesses to grow and
develop.
Al-Munif revealed that NEOM is the
largest Environmental, Social, and
Governance initiative in the world,
and added that the project will create
several investment opportunities for
businesses.
“We have identified a number of
investment opportunities across
16 sectors in NEOM. These sectors
represent the future, and we have
outlined 150 investment initiatives.
Each of these initiatives is going to have
hundreds of opportunities regardless if
it is a direct investment, joint venture, or
merging,” Al-Munif added.
She also said the NEOM project
is trying to reinvent and introduce
environmental factors, thus ensuring
harmony with nature.
78 WWW.THEFINANCEWORLD.COM June 2022
Chicago burger giant
confirmed Monday that it is
selling its 850 restaurants in
Russia. McDonald’s said it
will seek a buyer who will
employ its 62,000 workers in
Russia and will continue to pay those
workers until the deal closes.
“Some might argue that providing
access to food and continuing to
employ tens of thousands of ordinary
citizens, is surely the right thing to
do,” McDonald’s President and CEO
Chris Kempczinski said in a letter to
employees. “But it is impossible to
ignore the humanitarian crisis caused
by the war in Ukraine.”
McDonald’s said it’s the first time
the company has ever “de-arched,” or
exited a major market. It plans to start
removing golden arches and other
symbols and signs with the company’s
name. McDonald’s said it also will keep
its trademarks in Russia and take steps
to enforce them if necessary.
McDonald’s said in early March that
it was temporarily closing its stores in
Russia but would continue to pay its
employees. It was a costly decision.
Late last month, the company said it
was losing $55 million each month due
to the restaurant closures. It also lost
$100 million worth of inventory.
McDonald’s has also closed 108
restaurants in Ukraine and continues
to pay its employees there.
Western companies have wrestled
with extricating themselves from
Russia, enduring the hit to their
bottom lines from pausing or closing
operations in the face of sanctions.
Others have stayed in Russia at least
partially, with some facing blowback.
French carmaker Renault said
Monday that it would sell its majority
stake in Russian car company Avtovaz
and a factory in Moscow to the state
_ the first major nationalization of a
foreign business since the war began.
Maxim Sytch, a professor of
management and organizations at the
University of Michigan’s Ross School of
Business, said McDonald’s and others
also face pressure from customers,
employees, and investors over their
Russian operations.
“The era where companies could
avoid taking a stance is over,” Sytch
said. “People want to be associated
with companies that do the right thing.
There’s much more to business __ and
life __ than maximizing profit margins.”
McDonald’s first restaurant in Russia
opened in the middle of Moscow
more than three decades ago, shortly
after the fall of the Berlin Wall. It was
a powerful symbol of the easing of
Cold War tensions between the United
States and the Soviet Union, which
would collapse in 1991.
Now, the company’s exit is proving
symbolic of a new era, analysts say.
Sytch, who lived in Russia when
McDonald’s entered the market and
remembers the excitement surrounding
the opening, said the closing signifies a
reversal of the Soviet era of isolation.
“It’s really painful to see the many
years of gains on the democratic front
being wiped out with this atrocious
war in Ukraine,” he said.
Kempczinski left open the possibility
McDonald’s to
sell its Russia
operations and
leave the country
McDonald’s stops its
operations in Russia due to
the ongoing war between the
country and Ukraine.
that McDonald’s could someday return
to the Russian market.
“It’s impossible to predict what
the future may hold, but I choose to
end my message with the same spirit
that brought McDonald’s to Russia in
the first place: hope,” he wrote in his
employee letter. “Thus, let us not end
by saying, `goodbye.’ Instead, let us say
as they do in Russian: Until we meet
again.”
McDonald’s owns 84% of its
restaurants in Russia” the rest are
operated by franchisees. Because it
won’t license its brand, the sale price
likely won’t be close to the value of
the business before the invasion, said
Neil Saunders, managing director of
GlobalData, a corporate analytics
company.
McDonald’s said it expects to record
a charge against earnings of between
$1.2 billion and $1.4 billion over leaving
Russia.
McDonald’s has more than
39,000 locations across more than
100 countries. Most are owned by
franchisees _ only about 5% are
owned and operated by the company.
McDonald’s said exiting Russia will
not change its forecast of adding a net
1,300 restaurants this year, which will
contribute about 1.5% to companywide
sales growth.
Last month, McDonald’s Corp.
reported that it earned $1.1 billion in
the first quarter, down from more than
$1.5 billion a year earlier. Revenue
was nearly $5.7 billion. Shares of
McDonald’s closed Monday down $1 at
$244.04.
June 2022 WWW.THEFINANCEWORLD.COM 79
80 WWW.THEFINANCEWORLD.COM June 2022
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