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Trouble - Volunteer Attraction Campaign

A powerful tool to help you host your most successful volunteer recruitment campaign yet!

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LEADER GUIDE<br />

VOLUNTEER RECRUITMENT<br />

campaign


Table of Contents<br />

Introduction .......................................................................................................... 01<br />

Why <strong>Trouble</strong>? ........................................................................................................ 02<br />

Numbers ............................................................................................................... 03<br />

Prayers .................................................................................................................. 04<br />

<strong>Volunteer</strong> Journey Map ....................................................................................... 05<br />

Recruiting <strong>Campaign</strong> ........................................................................................... 09<br />

Big Stage Announcement ....................................................................................11<br />

Announcement Script .......................................................................................... 12<br />

WOW Factor .......................................................................................................... 15<br />

What Happens Next? ........................................................................................... 16<br />

Children's Ministry Booth ................................................................................... 18<br />

Booth Essentials ................................................................................................... 19<br />

Visual Tracker ....................................................................................................... 20<br />

Booth Extras ......................................................................................................... 21<br />

Email Templates ................................................................................................... 22<br />

Social Media Ideas ............................................................................................... 29<br />

Extra Ideas ............................................................................................................ 31<br />

Orientation Meeting Ideas .................................................................................. 32<br />

Plan B & Beyond ................................................................................................... 37<br />

Canva templates .................................................................................................. 40<br />

Checklist ................................................................................................................ 42


Introduction<br />

What if recruiting enough capable, eager volunteers for your children’s ministry was as simple<br />

and fun as getting some friends together to play a life-size game of <strong>Trouble</strong>?<br />

Sounds impossible?<br />

Thanks to the guide you're holding in your hands, you will see that it can be that simple.<br />

Now…don’t read simple as easy. It will take some work.<br />

But I am here to lead you each step of the way.<br />

To help you find an army of dedicated and enthusiastic volunteers eager to lend their hands<br />

and hearts to sharing God’s love with children.<br />

Turn the page and let the game begin!<br />

Dema Kohen<br />

WeAreKidMin.com<br />

01


Why TROUBLE?<br />

Two reasons for basing your recruiting campaign on the theme of <strong>Trouble</strong>:<br />

# 1: IT'S FUN! Who doesn't like to play games?! By associating children's ministry with a wellknown<br />

game, you're communicating that it's simple and exciting. People love things that are<br />

simple and exciting, things that are inviting and fun. Those things are easy to say YES to.<br />

#2: IT'S REAL! It's not just fun and games, it's also a profound reality. Just like in the game of<br />

<strong>Trouble</strong>, there are lots of dangers, and players are doing their best to get their pieces to the<br />

Finish where they'll be safe and happy. In the life-size game of <strong>Trouble</strong>, there are also many<br />

traps, detours, and dangerous temptations. That's why we're inviting men and women to guide<br />

our boys and girls, cheer them on, and help them find safety in a lifelong relationship with Jesus.<br />

02


Numbers<br />

How many twice-a-month volunteers do you still need?<br />

Write your numbers here<br />

You would be wise to stop recruiting once-a-month volunteers. It only gives you a lot of people<br />

with very little commitment, plus a big headache because it's very hard to rely on them and<br />

schedule them.<br />

Ask only for a weekly or bi-weekly commitment. No other options.<br />

What to do with the people who want to serve only once a month? Put them on a sublist.<br />

Because that's what they really are.<br />

By when do you need them?<br />

Write your date here<br />

Notice that the when cannot be the first Sunday of the<br />

new school year. Several pieces of the puzzle will have to fall into<br />

place before someone can step their foot inside your classroom.<br />

Give yourself plenty of time to screen, train, and equip your volunteers.<br />

03


Prayers<br />

How do you feel when you look at the numbers on page 3?<br />

Does the task of getting this many volunteers in such a short time seem daunting, maybe<br />

even impossible?<br />

Well, impossible is a perfect setting for God to show off His power.<br />

Find strength in John 6:1-12 (God can do much with little.)<br />

Plant your roots deep into 2 Corinthians 9:8. Keep reminding yourself: GOD IS ABLE.<br />

Before you do anything else, reach out to 2-5 trusted people. Send them these numbers<br />

and ask them to pray with you for the impossible, for the "immeasurably more than all you ask<br />

or imagine."<br />

Mobilize a small prayer team.<br />

04


<strong>Volunteer</strong> Journey Map<br />

Do you have a clearly defined step-by-step process<br />

through which you take your potential volunteers?<br />

EXAMPLE<br />

BIG STAGE ANNOUNCEMENT<br />

MORE INFORMATION<br />

FILL OUT AN APPLICATION<br />

BACKGROUND CHECK<br />

SCHEDULE AN INTERVIEW<br />

ATTEND A LIVE ORIENTATION<br />

ACTION TIME: SERVING!<br />

05


Additional Thoughts<br />

Get absolutely clear about each and every step of the volunteer journey.<br />

What all needs to take place from the moment someone hears about the need in the<br />

children's ministry to the moment they step in to serve?<br />

What all has to be created, updated, uploaded, posted, removed, revised,<br />

communicated, etc. to make it easy for a potential volunteer to move from start to<br />

finish in the most efficient way?<br />

Note, the "steps" or "milestones" on page 5 are bare necessities.<br />

You can add to them but it wouldn't be wise to subtract anything.<br />

Here are some extra steps you could add to the volunteer journey:<br />

Checking references listed on the application<br />

Offering a "shadow period" where a new volunteer watches someone more<br />

experienced<br />

Follow-up emails and bite-sized video trainings to help new volunteers master vital<br />

skills<br />

06


Your Turn<br />

Do you have a clear volunteer journey?<br />

If not, it's time to create one!<br />

Take a blank piece of paper and map out your onboarding process.<br />

If you do have a volunteer journey, evaluate it and see if there's anything you can do to<br />

make it more smooth and quick.<br />

Create or update the volunteer journey.<br />

07


Good Stuff<br />

Before you dive deep into the planning, take a few minutes to read these two<br />

foundational articles:<br />

08


Recruiting <strong>Campaign</strong><br />

You already know how many volunteers you need and when.<br />

It's time to create a clear, comprehensive, and compelling campaign.<br />

Start by listing all available channels where you will broadcast your volunteer call.<br />

The more channels you can identify, the better. Here are some ideas to get you started:<br />

Big stage announcement<br />

Pre-service slide<br />

Post-service slide<br />

Adult Sunday School classes<br />

Social media platforms (church, children's ministry, women's ministry, youth<br />

ministry, men's ministry)<br />

Word of mouth (training your existing volunteers to be ambassadors for children's<br />

ministry)<br />

Posters inside the church (identify all possible locations)<br />

Church bulletin inserts<br />

Church bulletin announcement<br />

Small groups (Life Groups)<br />

Information booth<br />

Church-wide email<br />

Text campaign<br />

09


Your Turn<br />

Think of all the events, gatherings, and places where your church people meet — in<br />

person and online. This is where you'll want to reach people with your messaging.<br />

The idea is for you (in one form or another) to be everywhere your church folks are.<br />

Are there creative ways to reach them and briefly grab their attention?<br />

Are there spaces, methods, and networks that you haven't utilized yet?<br />

Make a list of all broadcasting<br />

channels available to you.<br />

10


Big Stage Announcement<br />

The Big Stage Announcement is a must for successful recruitment.<br />

Somehow people take it more seriously if something is announced from the big stage.<br />

Ask for 3-5 minutes of stage time well in advance.<br />

A live presentation would be the best option. However, if you're only allowed to show a<br />

video, start working on producing the best video right away!<br />

Remember your WHEN (see page 3.) Count back 3-6 weeks, and see if you can get stage<br />

time for one of those Sundays.<br />

For example, if you need new volunteers to sign up by August 16, then you'd need to<br />

kick off your recruitment campaign and have a big stage time either on July 25 or July 18.<br />

Book a big stage time.<br />

11


Announcement Script<br />

On the following pages you'll find a carefully crafted, yet merely suggested script for your<br />

stage announcement. (Emphasis on suggested.) It's really just a starting point.<br />

Go through it, process it, revise it, and make it yours.<br />

Whatever you do, DON'T read it from the stage.<br />

People need to see your eyes and feel your passion, so don't hide behind a piece of<br />

paper.<br />

Make sure you're speaking to people and not at people.<br />

People will be drawn to your excitement and energy.<br />

A well-crafted announcement is great but nothing beats your passion — that's<br />

contagious.<br />

Make sure to be well-rested, well-rehearsed, and well-prepared. This will be a very<br />

important, strategic opportunity.<br />

Above all else, honor the time limit you are given. If you asked for five minutes, but they<br />

only gave you three, adjust your presentation and do your maximum best with the 180<br />

seconds you were given. Don't go over the allocated time if you want to be allowed to<br />

make more recruiting announcements in the future.<br />

12


LET'S PLAY THE GAME OF TROUBLE<br />

Suggested <strong>Volunteer</strong> Recruitment Announcement<br />

Raise your hand if you have ever played the game of <strong>Trouble</strong>.<br />

(Pause and let people respond.)<br />

Wasn't it fun?<br />

You press the bubble in the middle.<br />

You hear a loud Pop!<br />

The die inside rolls, and you move your piece trying to get it to the Finish line.<br />

Of course, other players are moving their pieces too.<br />

Everyone is eager to get their guys to safety.<br />

On occasion, someone's piece will land on the same spot where one of your pieces is<br />

resting. And that means TROUBLE!<br />

Your piece goes back to the starting line and begins the trek around the gameboard all<br />

over again.<br />

The player who gets all four of their pieces to the Finish first is the winner.<br />

Come to think of it, our life is very much like a game of <strong>Trouble</strong>.<br />

Like pegs on the game board, we're all trying to get to our heavenly finish line.<br />

And along the way, we experience bumps, bruises, mishaps, disappointments, detours,<br />

and trouble.<br />

Just like Jesus said, "In this world, you will have..."<br />

(Pause and let the audience finish the sentence.)<br />

TROUBLE!<br />

13


Our world can be a frightening and confusing place, especially for our children.<br />

The pressures, challenges, threats, and temptations they are facing today are much more<br />

complex and difficult than anything you and I experienced when we were kids.<br />

That's why our church is committed to providing a clear path and a safe passage to the boys<br />

and girls God has entrusted to us.<br />

We want to help them reach Jesus and find safety in a life-long relationship with Him.<br />

But for this vision to become a reality, our children's ministry department needs 75 more<br />

people before the school year begins.<br />

If you're interested in helping us win in the game of <strong>Trouble</strong>, please stop by the children’s<br />

ministry booth immediately after the service.<br />

I cannot wait to tell you about all the exciting opportunities and how we can help our<br />

children move closer to Jesus.<br />

For those of you watching this online, please visit www.churchname.com/trouble to explore<br />

all the ways to make a difference in the lives of our kids during this school year.<br />

Thank you! Let's win this game together!<br />

Let's win the hearts of many boys and girls for Jesus!<br />

14


WOW Factor<br />

Whether you're given some big stage time or you're asked to make a recruitment video that<br />

will be shown during a service, one of your biggest goals is to keep your presentation<br />

interesting and engaging.<br />

That's where the WOW factor comes in.<br />

One of the best way to captivate and hold attention is by using props.<br />

Here's an idea: walk to the stage dressed in a <strong>Trouble</strong> game costume. Or have a helper with<br />

you dressed in a <strong>Trouble</strong> costume. Now that would get everyone's attention and will make<br />

you memorable. Click the photos below for some ideas.<br />

Start working on your WOW factor.<br />

15


What Happens Next?<br />

Your Big Stage Announcement is only the beginning. Remember, it's the first step in a<br />

long volunteer journey.<br />

It's basically an invitation for church folks to gather more information about existing<br />

needs and to sign up.<br />

All of your invitations (stage announcement, posters, slides, bulletin inserts, etc.) are<br />

directing people to one of these actions:<br />

To email you<br />

To click on the link<br />

To call you<br />

To stop by the booth<br />

It's important that when people respond to your invitation there's someone or<br />

something waiting there for them.<br />

That means that...<br />

You regularly check your Inbox and follow up with the people showing interest in<br />

volunteering. Don't keep them waiting to hear back from you. You snooze, you loose!<br />

The web-link is active and is directing people to a webpage with the most current<br />

information and an easy way to sign up.<br />

You answer your phone and have your voicemail set up. This way, if you're in a<br />

meeting, people can leave you a message and you'll be able to promptly follow up.<br />

16


Your booth is set up and manned before and after the service. What's the use of<br />

asking people to swing by your booth if there's no one there to answer their<br />

questions and sign them up?<br />

Opportunity knocks but once...<br />

and so do many potential volunteers.<br />

You freed yourself up to be available and accessible to people who want to learn<br />

more about the children's ministry. Expect emergencies like no-show volunteers or<br />

last-minute "Sorry, I can't make it this morning" texts. Have a response plan in place<br />

that doesn't involve you being with the children. Remember, your best way of<br />

serving children during the recruitment season is by being where the potential<br />

volunteers are.<br />

Double-check and triple-check all your access<br />

points: email, phone + voicemail, web link,<br />

webpage, and booth to make sure everything<br />

is set up, current, and working.<br />

17


Children's Ministry Booth<br />

Your booth (kiosk, connection counter, hub, or whatever you decide to call it) is the<br />

"front porch" of your ministry.<br />

This is where many of the initial conversations with potential volunteers will be taking<br />

place.<br />

This is where some of them will get their first impression of the children's ministry. It's<br />

up to you to make sure it's a great one.<br />

Your booth has to be interesting and attractive.<br />

A WOW factor would be great too.<br />

Also, if for some reason you're not able to be at the booth, make sure there's someone<br />

there in your place.<br />

Someone friendly, welcoming, enthusiastic and knowledgeable.<br />

Remember, people will have questions. They will want to know the areas of need. This<br />

means they will need someone to help them figure out a role that would be a good fit.<br />

Be very selective about whom you place to represent the children's ministry at the<br />

booth.<br />

PRO-TIP: NOTICEABILITY<br />

Remember the Golden Rule of real estate?<br />

Location, location, location!<br />

The same goes for your booth. You have to be where the foot traffic is. You have to<br />

be where the eyeballs are. Ask for the location that will give you the best visibility<br />

before and after the service.<br />

18


Booth Essentials<br />

Banner or some other way that lets people know what your booth is all about. Stick<br />

to the "5-second rule" by asking yourself: Will someone know what our booth is all<br />

about just by quickly glancing at it?<br />

Visual tracker — an eye-catching way to help people see all the volunteer needs and<br />

to track/celebrate the progress.<br />

A tablet connected to the internet that lets people sign up on the spot.<br />

A printed sign-up form that people can either use to sign up on the spot or take<br />

home as a reminder to sign up later.<br />

Click & Edit<br />

Click on the Sign up Form or<br />

Banner to edit them in Canva.<br />

19


Visual Tracker<br />

Here's a fun way for you to decorate the<br />

space around your booth and to communicate<br />

to people your needs.<br />

For every volunteer role that you have in your children's ministry,<br />

place one of these colorful game dice inside a glass jar.<br />

Place the jar where everyone who stops by your booth can see it. Believe it<br />

or not, most people in your church have no idea how many people it<br />

takes to have a thriving children's ministry. These dice will give<br />

them an honest picture.<br />

For each spot that is filled, pull out one die, and give it to the person<br />

who just signed up.<br />

All the spots that remain to be filled will be represented by the dice in<br />

the jar.<br />

This will be a good way for people to see all the needs and be<br />

motivated to empty the jar.<br />

You can make this visual tracker even more specific by setting up<br />

an individual jar for each age group.<br />

Click the link above and order<br />

the dice on Amazon.<br />

20


Booth Extras<br />

Since our theme is <strong>Trouble</strong>, you've<br />

got to have the <strong>Trouble</strong> game<br />

somewhere in and around your booth.<br />

Consider buying several <strong>Trouble</strong> games and<br />

hanging the boxes from the ceiling above your<br />

booth or stacking them as a tower in front of your booth.<br />

If you have an open wall, you could easily hang <strong>Trouble</strong> game boards on them.<br />

This will give you both an attention grabber and decoration!<br />

If your space allows, set up a small table and place an unboxed game for people to play<br />

(before or after the service).<br />

Check out all these game variations for you to choose:<br />

Classic edition<br />

Travel size<br />

Minions<br />

Cars<br />

Frozen<br />

Neon edition<br />

Popular edition<br />

Trolls World Tour<br />

On the Moon<br />

Retro edition<br />

CLICK ANY GAME TITLE<br />

Decide what extras you'll want to add<br />

to your booth. Order them by using<br />

the links above.<br />

21


Email Templates<br />

In the following pages, you'll find several key emails that you may want to send out at different<br />

stages of your recruitment campaign.<br />

These emails are pre-written for you to save you time and to give you a starting point.<br />

Before you send them, I encourage you to read them out loud and make sure they<br />

"sound" like you. If not, be sure to add your tone and details specific to your church.<br />

Notice the highlighted areas. This is where you will need to insert specific details unique to your<br />

church.<br />

PRO-TIP: PERSONALIZE YOUR EMAILS<br />

A recent study found that people open personalized emails 29% more than they open emails<br />

that aren’t personalized.<br />

Simply add your recipient’s name in the subject line and the body of your email. It’s simple, but<br />

so powerful. Now your email has a much higher chance of standing out.<br />

If you send the same email to everyone, your recipient will feel like a nameless, faceless<br />

number on your email list. But, if you include their name, it will instantly stand out to them.<br />

As Dale Carnegie, a well-known expert on the art of persuasion best put it, “A person’s name is<br />

to that person, the sweetest, most important sound in any language.”<br />

22


Recruitment Letter Email<br />

SUBJECT OPTION #1: Who wants to play?<br />

SUBJECT OPTION #2: Let's play a game!<br />

Hi, POTENTIAL VOLUNTEER'S FIRST NAME,<br />

Remember family game nights every week when you were a kid?<br />

Yeah, neither do I, but I do remember playing board games with my family from time to time and it was<br />

always a good time. BRIEFLY SHARE A FUN MEMORY OF YOUR FAMILY PLAYING A BOARD GAME<br />

Speaking of board games... Did you catch my announcement where I compared our children's ministry<br />

to the game of <strong>Trouble</strong>? (If not, you can watch it >> HERE. It's only 3 minutes long.)<br />

Our world today is like a giant game of <strong>Trouble</strong> — with dangerous temptations and threats around every<br />

corner. Just like players in the game, we're all just trying to make it safely to the finish line but our<br />

journey is full of unexpected twists and turns. This journey is especially challenging for our kids. That's<br />

why I invite you to get in the game and help our boys and girls reach Jesus, and find safety in a life-long<br />

relationship with Him.<br />

As a children's ministry volunteer, you'll have the incredible opportunity of loving on kids and making<br />

God's love real to them. You'll serve as a role model, a faith mentor, and a cheerleader helping children<br />

grow stronger in their faith.<br />

My team and I make volunteering easy and fun. We’ll provide you with all the training and materials<br />

needed to be successful, and our opportunities are flexible and rewarding.<br />

In as little as 80 minutes a week, you can play a big role in our children's lives by being a friend and<br />

helping them see how great and wonderful our God is.<br />

I encourage you to become a volunteer for this school year. I do not doubt that it will be a fun and<br />

rewarding experience for you.<br />

If you’d like more information about different roles available in the children's ministry,<br />

please click >> HERE. Hit reply if you have any questions.<br />

Thanks for your consideration!<br />

YOUR NAME + POSITION<br />

23


Letter to a Friend Email<br />

Your best recruiters are your current volunteers. They already believe in your program, and<br />

they have friends at church who might want to volunteer because they were invited by<br />

someone they know and trust.<br />

Make a list of your stellar volunteers and ask if they would be willing to reach out to some of<br />

their friends and invite them to join the children's ministry for the upcoming school year.<br />

Here are some things you may suggest for them to include in the email:<br />

Informal greeting<br />

Checking in<br />

Show of genuine interest in the latest goings on<br />

Explain the need in volunteers and tell what you love about serving in the children's<br />

ministry<br />

Offer options for how your friend might help<br />

A weblink where they can find more information<br />

Here is an example that a volunteer can follow to personalize the letter when sending it to a<br />

friend.<br />

SUBJECT: Hey<br />

Hey Michelle.<br />

I hope everything is going well on your end. It’s been so exciting to see all of your Facebook photos<br />

from your recent trip to Lego Land. Seems like your family had a blast. We took our kids there three<br />

years ago, and they haven't stopped asking us to go back.<br />

Perhaps, in 2023... if they still want to go. :)<br />

24


P.S. Sammy says Hi. She keeps asking when we can go to your place so she can play with Grizzly.


Confirmation Email<br />

The Confirmation email is sent immediately after a person fills out a sign-up form. (Using your<br />

email management software you should be able to arrange for this email to go out<br />

automatically as soon as the sign-up form comes through.)<br />

Here's why the Confirmation Email is important:<br />

It lets a potential volunteer know that their sign up form was successfully submitted.<br />

It lets them know what to expect next.<br />

It gives you a chance to express gratitude.<br />

It gives you a chance to remind them of the "big WHY" (vision) of the children's ministry.<br />

It gives them a clear understanding of what's next.<br />

SUBJECT: FIRST NAME rocks!<br />

Hey FIRST NAME!<br />

Guess what?!<br />

Your volunteer sign up form just came through. Woohoo!<br />

And of course, I dropped everything that I was doing, and had myself a little dance party.<br />

INSERT FUNNY DANCING GIF<br />

Thank you for brightening my day in such a big way. I am so excited to welcome you to the team of<br />

amazing difference makers who help little children have BIG and REAL faith.<br />

Please keep your eyes on your Inbox. We'll be sending you an email soon explaining the next step you'll<br />

need to take to get ready for the new school year. (Don't worry it's nothing too time consuming or<br />

overwhelming.)<br />

Talk to you soon,<br />

YOUR NAME + TITLE<br />

26


Your Next Step Email<br />

The first thing to do after you received someone's sign-up form is to identify where they are on<br />

your <strong>Volunteer</strong> Journey. Then decide what step they should take next and send a brief email<br />

letting them know what the next step is and how they can take it.<br />

PRO-TIP: For most of your volunteers there will be at least 2-3 steps for them to take. However,<br />

your email should point out only one step at a time.<br />

People's lives are busy and they have only so much attention to give to you. Don't overwhelm<br />

them by asking them to click more than one link or fill out more than one form at a time.<br />

Remember, you're leading them one step at a time.<br />

One email, one action step.<br />

One face-to-face interaction, one action step.<br />

One text, one action step.<br />

Check out these examples:<br />

SUBJECT: Just one more thing, Collin<br />

Collin,<br />

Thank you so much for filling out the online application.<br />

Your Child Abuse Clearances are up-to-date, so there’s just one last question I need your help with –<br />

Will you be able to attend one of these orientation meetings where you’ll get a chance to meet<br />

your team, get lesson plans, see your classroom and hear some important details about how<br />

the children's ministry runs?<br />

THURSDAY, AUGUST 27 or<br />

TUESDAY, SEPTEMBER 3<br />

Both meetings will be 6.30 – 8 PM. You only need to attend one of them.<br />

Please let me know which one will work best for you.<br />

27


Oh, and if you can think of a friend or two who you'd want to bring to this meeting, feel free to invite<br />

them. (We are short of 20 volunteers for the children's ministry. Who knows, perhaps someone you know<br />

would be able to help out.)<br />

Thank you so much,<br />

Dema<br />

SUBJECT: Next step for the Smiths<br />

Adam and Jamie,<br />

Thank you so much for swinging by the church office to drop off your applications. I am sorry I wasn't<br />

there to say Hi to you.<br />

To complete your recruitment journey, please print the three attached documents, fill them out, and<br />

drop them off at the SMC office no later than this Friday. (The office is open 9 AM – 5 PM.)<br />

I would also be happy to swing by your home/workplace and pick the papers up from you, if this will<br />

help. Just let me know.<br />

Here's all that is attached:<br />

PENNSYLVANIA CHILD ABUSE HISTORY CERTIFICATION (fill on both sides)<br />

CONSENT/RELEASE OF INFORMATION AUTHORIZATION FORM FOR THE PENNSYLVANIA CHILD<br />

ABUSE HISTORY CERTIFICATION (this will allow for the clearances to be mailed directly to the<br />

church office)<br />

STEP-BY-STEP INSTRUCTIONS FOR OBTAINING FBI CLEARANCE (This is only for the people who<br />

haven’t lived in PA for the last 10 years. If you have lived in the state of Pennsylvania for the last 10<br />

years, please disregard.)<br />

If you already have your clearances through a place where you work or volunteer, you can just send<br />

copies to Joann Zimmerman at: zimmerman@church.net<br />

Please hit reply if you have any questions.<br />

Also, if you happen to know someone who might be a great fit for KidMin but they just don’t know it...<br />

Feel free to invite them to join you or ask them to consider serving this school year by visiting:<br />

www.churchname.com/kids. We can always use more help.<br />

Dema Kohen<br />

28


Social Media Ideas<br />

Be sure to actively use all your social media channels to attract new volunteers. Here are some<br />

ideas to help you create a clear, positive, and compelling recruitment campaign for your social<br />

media channels.<br />

Post a photograph of your info booth and invite people to stop by and explore all the<br />

serving opportunities.<br />

Post a video of your big stage announcement. Leave a weblink for people to sign-up.<br />

Post a photo or video of your church staff playing <strong>Trouble</strong>. Post: Who wants to play a lifesize<br />

game of <strong>Trouble</strong>? We want you to join us in helping children escape the troubles<br />

of this world and find safety in a life-long friendship with Jesus.<br />

Post a photo or a video of your visual — dice in a jar tracker — to celebrate all the<br />

volunteers that already signed up and to point out the remaining need. Leave a weblink for<br />

people to sign-up.<br />

Post a photograph of one of your volunteers. Post: This is Diane Adams. She's a stay-athome<br />

parent. Her interests are photography, road trips, and collecting old<br />

dictionaries. She's been volunteering in children's ministry for 5 years now. She loves<br />

making Bible learning fun and memorable for kids. We wish we could clone Diane and<br />

place one of her in each classroom. Better yet, we wish for a variety of people with a<br />

heart for children to join Diane — all bringing their own unique gifting and interests.<br />

You see, it takes all kinds to make a strong team. We still have 20 openings. Please<br />

click on the link and find out if one of the openings is just right for the uniqueness<br />

that YOU could bring!<br />

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Post a picture of yourself wearing the <strong>Trouble</strong> costume that you used in your big stage<br />

announcement. Ask people to comment with their family's favorite board game.<br />

Post a picture of just the <strong>Trouble</strong> box with this message: Who is ready to play a life-size<br />

game of <strong>Trouble</strong> and help children find their safety in a life-long friendship with<br />

Jesus?<br />

Post a video of one of your volunteers sharing what he or she loves the most about what<br />

they do in children's ministry.<br />

Every week post updates about the number of volunteers still needed. Don't forget to<br />

feature your visual tracker and celebrate the ones who have already signed up.<br />

Post a video of children talking about their class leaders or what they love about your<br />

church.<br />

In the United Kingdom, <strong>Trouble</strong> is called:<br />

A. Headache<br />

B. Frustration<br />

C. Rumpus<br />

This is just a lighthearted post to generate conversation. (Correct answer is B.)<br />

Click the image below for more social media templates you can use to broadcast your<br />

message on social media channels.<br />

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Extra Ideas<br />

Ask your senior pastor to follow up your big stage announcement with a short blurb a week<br />

later. (Ideally, before he or she delivers a sermon.) There's an added layer of importance to<br />

the things that come out of the senior leader's mouth. It doesn't need to be anything<br />

elaborate or lengthy. Just a short reminder that: 1) the need is big, 2) the time is short, 3)<br />

and the Children's Ministry Info Booth is where it all happens.<br />

Ask if other ministries in your church (men, women, youth, small groups/life groups) would<br />

be willing to feature your recruitment post on their social media channels and/or in their<br />

weekly emails. Be sure to provide them with a copy and a graphic you want them to use.<br />

Some of your best recruitment opportunities come in the form of one-on-one, face-to-face<br />

conversations. This means that you should free the end of July and the month of August for<br />

mingling with the church folks. Of course, it's easier said than done. Especially when<br />

volunteers don't show up and someone needs to fill in for them. However, your highest<br />

priority should be to be present where potential volunteers are. If you are spending all your<br />

time with the children making it next to impossible for yourself to bump into grown-ups,<br />

how will they hear your message?<br />

Remember, July and August are your most strategic months for recruiting and getting ready<br />

for fall. What happens in these months, sets the tone for the rest of the year. If you win in<br />

July and August, the rest of the year will go much smoother. This means two things for<br />

you: 1) Stay focused on one thing only—RECRUITING. How do you stay focused? By saying<br />

NO to many good but distracting things. 2) Communicate the importance of the season to<br />

the rest of your children's ministry staff team and identify the frame of time when it<br />

wouldn't be wise for anyone on your team to go on vacation. You'll spare yourself a lot of<br />

tension, stress, and unpleasantries, if you give everyone a good understanding of the<br />

intensity and importance of this season and ask people if it is at all possible not to schedule<br />

their vacations at the time when you need all hands on deck.<br />

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Orientation Meeting Ideas<br />

Here are two creative ideas for your <strong>Volunteer</strong> Orientation Meeting.<br />

ICE BREAKER GAME<br />

Supplies:<br />

Pens or pencils for everyone<br />

Game template (one per person)<br />

Prize (<strong>Trouble</strong> game travel size)<br />

Give everyone a pen and a game template.<br />

You can find a PDF of this template in the<br />

Orientation Meeting folder.<br />

Give everyone 5 minutes to find one person<br />

for each of the criteria on the game sheet.<br />

Once they find someone who matches them,<br />

they need to write that person's name in the<br />

blank line, and then resume their search for<br />

the next person they have something in common with.<br />

When the time is up, the person with the most names on their game sheet is declared a<br />

winner. They receive the prize.<br />

BRIDGE: Wasn't it fun to discover people similar to you? And here's one thing that we all<br />

have in common: our desire to help children fall in love with Jesus and discover His<br />

wonderful plan for their lives. That is what our children's ministry is all about, and<br />

I am so thankful you said yes to this exciting adventure.<br />

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OBJECT LESSON<br />

Supplies:<br />

<strong>Trouble</strong> game in a box<br />

Say: By now, you all know that our theme for<br />

this school year is <strong>Trouble</strong>. Show the <strong>Trouble</strong><br />

game box.<br />

Who can remember, why we're using this<br />

particular theme? Wait for answers.<br />

We're joining boys and girls on their faith journey —<br />

to encourage them, inspire them, and help them find their safety in a life-long<br />

relationship with Jesus.<br />

Does anyone know what the tagline for the game of <strong>Trouble</strong> is? Wait for answers.<br />

The tagline is: There's more trouble in the... pause and let everyone finish: bubble.<br />

THERE'S MORE TROUBLE IN THE BUBBLE.<br />

Of course, they're talking about the die that can either move players along or knock<br />

them out and send their pieces all the way to the start.<br />

Just as it is true in the game, it is also true in life — if we remain in the bubble, kids will<br />

be in trouble.<br />

Our job is not only to teach Bible stories, sing songs, play games, and feed kids snacks.<br />

We can do all those good things and have zero impact on their lives.<br />

You see, we can fill their heads with knowledge, their tummies with snacks, their hands<br />

with crafts and prizes, their time with fun activities, and yet, after all of that, still,<br />

send them home empty-hearted.<br />

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Our ultimate goal is to step out of the bubble, enter their world and touch their hearts.<br />

Here are three practical ways how we can all do it in the new school year.<br />

PRAY FOR YOUR STUDENTS BY NAME<br />

Prayer is remembering someone before God, and it is one of the highest forms of caring.<br />

It’s also hard work, so don’t be surprised if it doesn’t come naturally to you. When you<br />

pray for your students by name during the week, you think about them, your heart<br />

softens and opens towards them, and you allow God to drop insight, wisdom, and<br />

compassion into your spirit that will help you love that specific child well.<br />

OBSERVE YOUR STUDENTS<br />

As the shepherd of their souls, you’re somewhat of a detective. You will be surprised<br />

how much you can learn about your children through simple observation.<br />

Study them. Pay attention to their mood and reactions. Watch their interaction with<br />

peers. Notice their language. Listen to their stories. Take note of how they play and who<br />

they’re friends with. Try to figure out their temperament and personality. Pick up on the<br />

unspoken cues we call non-verbal communication.<br />

When you see one of your students withdrawn or upset, find out what is going on. Take<br />

the student aside and ask probing questions to get to the heart of the matter. Show<br />

sympathy and let students know that you are there to listen when they need you.<br />

Often just the simple act of taking the time to listen is enough to show a student you<br />

care. Keep in mind that the end goal of observation is always action. After you have<br />

assembled the clues, listen to your heart and follow the prompts of the Holy Spirit.<br />

You might joke with this child, give a high five to that child, offer to pray for another<br />

child, and on and on and on. This is love in action, but it all starts with the<br />

practice of observation.<br />

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TALK TO YOUR STUDENTS<br />

No matter what your Sunday looks like, make sure that you do not overcrowd your<br />

schedule to the point that you don’t have any time to greet each child and simply talk to<br />

them. Talking to your students can range from a conversation about their dog or favorite<br />

sports team to something as simple as asking how their week has been.<br />

Don’t underestimate the power of a simple conversation. It will open the lines of<br />

communication between you and the students, letting you get to know them personally<br />

and letting them get to know you. Most importantly, these conversations will help<br />

create a safe, loving, and relaxed environment for your students, letting them see that<br />

you’re approachable and excited to have a role in their lives.<br />

For a good conversation to take place, we need to be curious about the lives of our<br />

children. Just like tourists or missionaries go to a foreign place and they’re intrigued and<br />

fascinated by the people whose language, traditions, and way of life they don’t<br />

understand, we need to be fascinated by the children we minister to.<br />

Each child is their own unique universe and one of the best ways to explore this new<br />

territory is by asking thought-provoking, yet unthreatening questions.<br />

Here are some examples:<br />

What is your favorite hobby or game? How and why did you start this hobby?<br />

What do you like the most about being a 5th grader?<br />

What do you hate the most about being a 5th grader?<br />

What is your favorite gadget? Why?<br />

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What animal would you like to be, if you weren’t human?<br />

If you could be invisible for a week, what would you do?<br />

Do you believe in God?<br />

When did God become real to you?<br />

Is there something about God that doesn't make sense to you?<br />

What is the one thing you would like to learn how to do and why?<br />

What are five things you wish I knew about you?<br />

If you could ask God one question, what would it be?<br />

What is the hardest thing about being a kid?<br />

What is your nickname? How did you get that nickname?<br />

If you could change your name, what would you name yourself?<br />

Who do you look up to? Who is your hero?<br />

36


Plan B & Beyond<br />

When it comes to volunteer recruitment, we hope and work hard for the best, but we prepare<br />

for the worst. That's why, before you even launch your recruiting campaign you need to<br />

determine what I call the "emergency threshold", and also put in place your Plan B.<br />

The emergency threshold is a specific date + a specific number of volunteers. If you don't reach<br />

that number, it's time to activate plan B.<br />

Based on my own experience, I recommend that your emergency threshold should provide you<br />

with a buffer time of 2-3 weeks. Here's an example to illustrate the point.<br />

Let's say I need to recruit 48 new volunteers by August 28 so we can be fully staffed to start a<br />

new school year on September 11.<br />

07.24<br />

<strong>Volunteer</strong> <strong>Campaign</strong><br />

Starts<br />

If I come to August 22 (my Emergency Threshold), and I am still short 20 volunteers, it's a clear<br />

signal that I need to activate plan B.<br />

This may involve:<br />

Reaching out to parents and asking them to serve in their children's classes until we fully<br />

staff them<br />

Asking my existing volunteers if they would be willing to serve every week for the next 4<br />

Sundays to give me more time to find new volunteers<br />

Reaching out to Life Groups (small groups) and asking them to adopt a class<br />

Combining several age groups into one class<br />

Temporarily closing some of the classes<br />

08.22<br />

Emergency<br />

Threshold<br />

08.28<br />

Sign-up<br />

Deadline<br />

09.11<br />

School Year<br />

Starts<br />

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If you do come to the Emergency Threshold, and are forced to activate plan B, these tips might<br />

be helpful:<br />

Don't take the lack of volunteers personally.<br />

Don't fixate on the volunteers you don't have, instead celebrate the ones you already have.<br />

Don't panic. You were expecting this scenario, and you've made preparations. Activate Plan<br />

B and see what happens.<br />

Work closely with your Senior Pastor and the rest of the staff. Keep them informed about<br />

your situation, seek their input.<br />

Be honest in your communications but confident. Keep the hope alive and avoid a needy,<br />

begging or manipulative tone. Here's an example of a Plan B email:<br />

SUBJECT: I was wrong<br />

Hey SMC parents,<br />

I thought that by now we would have all the volunteers needed to start the school year strong.<br />

But I was wrong. :(<br />

The good news is that we do have 98 people who signed up to serve, and for that we're so<br />

grateful! However, in order for us to open all the classrooms on September 12, we still need 20<br />

more adults.<br />

Would you consider stepping in and giving us a hand — if only for 4-6 weeks, which will<br />

hopefully give us enough time to complete the volunteer team?<br />

Our greatest needs right now are in: K (3), 2nd grade (5), and Wednesday night (12).<br />

We've never closed any of our classes before, and I hope we won't have to do it this time.<br />

Please click >> THIS LINK and help us keep the doors of all our classrooms opened for our kids.<br />

38


If you end up closing a classroom or two, have a poster ready to notify the parents.<br />

Place the posters in the prominent spots in your check-in area.<br />

Disable check-in for the age groups that you closed.<br />

Use this as a recruitment opportunity. Check out this example:<br />

Like this design? Click here for Canva template.<br />

39


Canva Templates<br />

Click on the size you want and start editing in Canva.<br />

PROMO POSTER<br />

8.5" x 11"<br />

11" x 17"<br />

18" x 24"<br />

POSTER EXPLAINER<br />

Each Canva template includes three<br />

pages:<br />

PAGE 1: example for your inspiration<br />

PAGE 2: fill in the text<br />

PAGE 3: fill in the text and image<br />

inside the bubble (optional)<br />

24" x 36"<br />

PRESENTATION SLIDES<br />

Perfect for Orientation Meeting,<br />

pre-service and post-service.<br />

Click on the image and start<br />

designing your own!<br />

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Canva Templates<br />

Click on the image and start editing in Canva.<br />

FACEBOOK PAGE COVER<br />

Click on the image and start<br />

designing your own!<br />

LETTERHEAD<br />

For when you want to look official.<br />

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Checklist<br />

Determine the number of volunteers you still need (ideally, this should also include subs)<br />

Determine the cutoff date by which you need to receive all the sign-up forms<br />

Invite several people to be on your prayer force team<br />

Review, update and improve your <strong>Volunteer</strong> Journey<br />

Is your <strong>Volunteer</strong> handbook up-to-date?<br />

Are all the application forms, job descriptions current?<br />

Request a slot for the Big Stage Announcement<br />

Request a space for your Information Booth<br />

Reach out to families and secure five children to help you with the Big Stage Announcement<br />

Get all the elements for the Information Booth<br />

Start working on the WOW factor for your Big Stage Announcement<br />

Create your Social Media Strategy (should include both content creation plus a social<br />

media calendar/sequence)<br />

Make sure all the new volunteers are properly screened<br />

Make sure you have up-to-date clearances for the existing volunteers<br />

Create all the printed media: posters, banners, sign-up cards, bulletin inserts, etc.<br />

Find a way for you to be with adults instead of the children during the recruitment season<br />

Plan on maximizing your recruitment efforts by partnering with other ministries of your church<br />

Ask your senior pastor to briefly highlight the need for volunteers next Sunday after your Big<br />

Stage Announcement<br />

Train your existing volunteers to be Ambassadors for children's ministry<br />

Make a list of ALL "broadcasting" channels available to you. Plan to mobilize as many of them as you can.<br />

Delegate as many of the tasks on this list as possible. Except for the Big Stage<br />

Announcement and hanging out with the adults of your church.


Still using an outdated and dead-boring<br />

Children's Ministry Handbook?<br />

There's a better way!

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