Martial Arts World News Magazine - Volume 22 | Issue 4

The #1 Business Resource for the Martial Arts Industry

The #1 Business Resource for the Martial Arts Industry


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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

VOLUME <strong>22</strong> | ISSUE 4<br />

The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />


G.K. LEE<br />

Is the GTMA the Fastest<br />

Growing Organization<br />

in History?<br />

<strong>Martial</strong> <strong>Arts</strong> Documentary Produced<br />

by Laurence Fishburne Wins Top<br />

Tribeca Film Fesival Prize<br />


KAREN<br />

EDEN<br />

“Helping Our Missing Sisters.”


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28 Helping Our Missing Sisters<br />

34 An Outstanding Leader<br />

Advancing Traditional <strong>Martial</strong><br />

<strong>Arts</strong> Globally<br />

103 FREE Tool of the Month<br />


14 Industry Insights<br />

15 Birthdays<br />

16 Industry Innovations<br />

20 Social 411<br />

54 School Profiles<br />

65 Classified Ads<br />

99 Advertiser Index<br />


50 Tell Us Your Story<br />

77 Feature Your School,<br />

Organization, Accomplishment,<br />

or Event<br />


6 Editorial<br />

Preparing for the Upcoming Economic “Hurricane”<br />

Master Toby Milroy<br />

8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />

12 Ninja Business Tactics<br />

A Dream Life Indeed<br />

An-Shu Stephen Hayes<br />

58 Teamwork<br />

4 Tips to Boost Your Social Media<br />

Hanshi Dave Kovar<br />

60 Mind Mastery<br />

Exploring the Subconscious Mind Pt. 1<br />

Grandmaster Jessie Bowen<br />

62 Growth Hacks<br />

Social Media Marketing Is Here To Stay, But Are You<br />

On Board?<br />

Mr. Sean Lee<br />

64 Next Level Strategy<br />

Convenience Morality, Part 1<br />

Shihan Allie Alberigo<br />

66 Pillars of Success<br />

What is a Healthy Lifestyle? Part 2<br />

Grandmaster Y. K. Kim<br />

70 The Way of the Samurai<br />

Children and the Art of the Sword, Part 4<br />

Shihan Dana Abbott<br />

72 Extraordinary Marketing<br />

Just Sell Something<br />

Grandmaster Stephen Oliver<br />

74 Mastering Modern BJJ<br />

Teaching Child Students Jujitsu<br />

Master Carlos Machado<br />

78 Tactical Self-Defense<br />

Less Can Be More! (Part 1)<br />

Grandmaster Tom Patire<br />

4 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

STAFF<br />

80 Complete <strong>Martial</strong> <strong>Arts</strong> Concepts<br />

Teaching the Complex Art of Kung Fu, Part 3<br />

Professor Willie “the Bam” Johnson<br />

82 The Millionaire Smarts Coach<br />

6 Ways To Deal With Setbacks<br />

Ms. Lee Milteer<br />

86 Budo Philosophy<br />

“Educare” (Part 1)<br />

Shidoshi Alfredo Tucci<br />

88 Pro Shop Power<br />

Get the 3 Keys to Running a Profitable Pro Shop<br />

Mr. Sun Kang<br />

90 Master the Basics<br />

Master the Art of Operating Your School<br />

Master Tina Bane<br />

92 Instructional Excellence<br />

The Value of Stress Training<br />

Grandmaster Tim McCarthy<br />

94 Business Buzz<br />

9 Keys of Black Belt Leadership Charisma<br />

Grandmaster Lawrence Arthur<br />

96 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

A Diary of a Black Belt, Part 6<br />

Sensei Gary Lee<br />

98 Management Excellence<br />

Why Struggle, When ATLAS Can Make Your School<br />

Management Effortless?<br />

Chief Master Kirk Pelt<br />

100 The Warrior Way<br />

The Persistence Factor, Part 2<br />

Grandmaster Bill Clark<br />

102 Staff Development<br />

Mining for Instructors: Planting the Seed, Part 2<br />

Master Zulfi Ahmed<br />

104 Tools & Tactics<br />

Remove Any Doubt That You’re Only In It For The Money<br />

Ms. Chris Lee<br />

106 After School Excellence<br />

Use Summer Camp to Promote After School<br />

Chief Master Mike Bugg<br />

VOLUME <strong>22</strong> | ISSUE 4<br />


Master Toby Milroy<br />


Mr. Sean Lee<br />


Mr. Jeff Reulbach<br />


Mr. Frank Meyer<br />


Mr. Amen Blue<br />


Ms. Erin Pham<br />


Hanshi Dave Kovar<br />

Grandmaster Bill Clark<br />

Mr. Sean Lee<br />

Shihan Allie Alberigo<br />

Grandmaster Y. K. Kim<br />

Grandmaster Tim McCarthy<br />

Chief Master Kirk Pelt<br />

Grandmaster Stephen Oliver<br />

Chief Master Mike Bugg<br />

Professor Willie Johnson<br />

Grandmaster Zulfi Ahmed<br />

Ms. Chris Lee<br />

Grandmaster Lawrence Arthur<br />

Master Tina Bane<br />

Mr. Sun Kang<br />

Master Carlos Machado<br />

Grandmaster Jessie Bowen<br />

Shidoshi Alfredo Tucci<br />

An-Shu Stephen Hayes<br />

Ms. Lee Milteer<br />

Sensei Gary Lee<br />

Grandmaster Tom Patire<br />

Shihan Dana Abbott<br />

The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />

source for information, news, education,<br />

ethical business practices,<br />

product reviews and innovative<br />

developments in the world of martial<br />

arts business.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 5


Preparing for the Upcoming<br />

Economic “Hurricane”<br />

In a recent interview, Jamie Dimon, the CEO of JP Morgan Chase, stated that, even<br />

though things look ‘sunny’ right now, with low unemployment, high demand for<br />

skilled workers, robust consumer spending, and lower consumer debt, people and<br />

businesses better brace themselves for the Economic Hurricane that’s coming.<br />

With inflation at decades highs, supply chain disruptions, energy<br />

prices at historic levels, a war in Ukraine, and a Fed that was<br />

slow to respond, we’re facing a significant ‘slow down’ of some<br />

type. Whether it’s a mild recession, or something more dramatic is<br />

yet to be seen, but either way, smart school owners<br />

need to be preparing now!<br />

Recession is nothing ‘new’. We have short<br />

term economic cycles, and we typically see a<br />

recession or pull back of some type every 7 to<br />

9 years or so. So, how is a school owner to<br />

prepare for these types of disruptions?<br />

First, it’s VERY important to differentiate<br />

the impact of the “Macro-Economic” situation,<br />

from your specific school’s “Micro-<br />

Economic” situation. “We”, my<br />

fellow school operators, have NO<br />

ability to impact the inflation rate,<br />

unemployment rate, gas prices,<br />

and other Macro factors they’ll<br />

be talking about on national<br />

news over the next year.<br />

These factors do have<br />

some impact on general<br />

consumer confidence, and<br />

general consumer behavior,<br />

but, we’re very fortunate in<br />

our business, that we have far<br />

more flexibility and control over<br />

our own destiny.<br />

The ‘key’ factors to your success are 100% IN your control!<br />

The “Micro” factors that mean FAR, FAR, FAR more to you in<br />

your school are simple. Your ability, skill and execution of these<br />

simple activities.<br />

Your ability to ‘drive traffic’ into your lead funnel. The effectiveness<br />

of that lead funnel for converting leads into intros. Your<br />

ability to convert intros into enrollments. Your ability to deliver your<br />

program so expertly, that students want to stay forever, upgrade/<br />

renew their program, and want to refer all their friends.<br />

“The ‘key’ factors to your success<br />

are 100% IN your control!”<br />

I’d challenge you to think about it this way. If you had an additional<br />

100 new students in your school in the next 60/90 days, how<br />

much more ‘recession proof’ would your school be? We need to be<br />

focused on ‘preparing’ for difficult economic times NOW, and in my<br />

view, the absolute best way to prepare is flooding the school with<br />

new students, ramping UP your marketing activities (especially<br />

lower cost, community marketing), and investing in the quality and<br />

training of your staff.<br />

NOW is the time for ACTION!<br />

PREPARE NOW, and whatever downturn comes, you’ll be in a<br />

position to win!<br />

If you need any help driving traffic into your school, or preparing<br />

for the upcoming challenges, give my team a call at 1-800-275-1600,<br />

and we’ll be happy to help you!<br />

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy<br />

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school<br />

organization, led the national trade association for the martial arts industry, and coached some of the most successful<br />

martial arts school operators in the world.<br />

6 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4





No Egos – No Politics – No Trolls<br />

Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />



6<br />

Master Toby Milroy<br />

is a 5th degree Black Belt, the CEO and<br />

Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and the Executive Vice<br />

President for AMS. In addition to building<br />

a successful multi-school organization,<br />

Master Milroy has positively influenced<br />

more martial arts schools than virtually<br />

anyone in our industry.<br />

12<br />

An-Shu Stephen Hayes<br />

has authored more than 20 books,<br />

worked as a bodyguard for the Dalai<br />

Lama, supervised over 30 school locations<br />

worldwide, and was named, “One of<br />

the 10 Most Influential Living <strong>Martial</strong> Artists<br />

in the <strong>World</strong>” by Black Belt <strong>Magazine</strong>.<br />

60<br />

Mr. Sean Lee<br />

is the Executive Director of Sales and<br />

Marketing for hundreds of martial arts<br />

schools and specializes in online and social<br />

media marketing using his extensive<br />

professional experience in sports and<br />

martial arts marketing, contract negotiation,<br />

and investment.<br />

64<br />

Shihan Allie Alberigo<br />

is a 7th degree black belt, the founder<br />

of the L.I. Ninjutsu Centers, one of the<br />

largest Ninjutsu schools on the planet,<br />

the author of 4 books, and an entrepreneur<br />

with one of the first online coaching<br />

companies (TakingItToTheNextLevel.com).<br />

58<br />

Hanshi Dave Kovar<br />

is an 9th degree black belt and recognized<br />

as the “Trainer of Trainers.” Hanshi<br />

Kovar is an internationally acclaimed<br />

instructor with black belt degrees in ten<br />

different martial arts styles. His systems<br />

have been implemented in hundreds of<br />

schools around the US.<br />

60<br />

Grandmaster Jessie Bowen<br />

is President of Karate International of Durham,<br />

Inc., a member of the American <strong>Martial</strong><br />

<strong>Arts</strong> Association Sport Karate League<br />

and Hall of Fame, and has been a member<br />

of the Duke University PE Staff for over 25<br />

years. He is the author of Zen Mind-Body<br />

Mindfulness Meditation and Zen Mind-Body<br />

Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />

66<br />

Grandmaster Y. K. Kim<br />

is the most successful martial arts business<br />

leader in the US, having written<br />

over 30 books on martial arts, business,<br />

leadership, and success. He has won<br />

numerous public service awards and is<br />

the founder of the leading martial arts<br />

marketing and management company in<br />

the US.<br />

70<br />

Shihan Dana Abbott<br />

is a 7th degree black belt in Kenjutsu,<br />

starting his 14-year education in Tokyo.<br />

He has published five books and designed<br />

a US Patent. Abbott has also<br />

conducted seminars in over 30 countries<br />

and obtained his black belt at the Hombu<br />

dojo in Yokohama. He currently offers<br />

online classes on LearntheSword.com.<br />

8 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4


72<br />

Grandmaster Stephen Oliver<br />

is a 9th degree black belt and is the<br />

founder and CEO of Mile High Karate<br />

schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery Program.<br />

74<br />

Master Carlos Machado<br />

is one of the pioneers of Brazilian Jiu<br />

Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted<br />

to Black Belt by Carlos Gracie Junior,<br />

Carlos Machado came to the USA in the<br />

early 1990’s with his brothers where they<br />

formed the RCJ Machado Jiu Jitsu Association,<br />

one of the strongest & growing<br />

BJJ organizations in the world today.<br />

78<br />

Grandmaster Tom Patire<br />

is known as “America’s Leading Personal<br />

Safety Expert” and has appeared on<br />

Good Morning America, The CBS Morning<br />

Show, The Colbert Report, Montel,<br />

plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

80<br />

Professor Willie “The BAM” Johnson<br />

is a 7th degree black belt and seven-time<br />

sport karate and Kung-Fu world champion.<br />

He has appeared in four movies,<br />

16 plays, and 11 television shows. He is<br />

also the national spokesperson for the<br />

Stronger than Drugs Foundation and the<br />

Champions Against Drugs.<br />

82<br />

Ms. Lee Milteer<br />

is an Intuitive Business Coach, awardwinning<br />

professional speaker, and TV<br />

personality who has counseled and<br />

trained over a million people throughout<br />

her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire<br />

Smarts Coach and is also a best-selling<br />

author of educational resources.<br />

86<br />

Shidoshi Alfredo Tucci<br />

is the CEO and General Manager of the<br />

Budo International Publishing Company,<br />

a leading publisher in the martial arts<br />

with over 35 years in the industry. He<br />

is also author of several books: The<br />

Immaterial Dimension, The Way of the<br />

Warrior, and The Spirit. He currently lives<br />

in Valencia, Spain.<br />

88<br />

Mr. Sun Kang<br />

is the President of Vision <strong>Martial</strong> <strong>Arts</strong><br />

Supply who helps school owners all over<br />

the US maximize their retail sales and<br />

drive more revenue into their schools.<br />

90<br />

Master Tina Bane<br />

is a 6th degree master instructor and<br />

owner of a Top Ten martial arts school<br />

with successful after school and summer<br />

camp programs.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 9


92<br />

Grandmaster Tim McCarthy<br />

is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in<br />

education. He has been instrumental<br />

in developing two industry-changing<br />

programs, and has directed and been<br />

featured in hundreds of martial arts videos<br />

and webinars.<br />

94<br />

Grandmaster Lawrence Arthur<br />

is a martial artist specializing in Karate,<br />

Kung Fu, Kenpo, Shoto-kan, and Gojurue,<br />

with 40 Super Kick Karate locations,<br />

and founder of AFKA. <strong>World</strong> champion<br />

Lawrence also runs the Black Belt Success<br />

Systems consulting firm, training<br />

martial arts instructors on proper business<br />

practices in schools all over the country.<br />

96<br />

Sensei Gary Lee<br />

the American Samurai, is a 9th Dan black<br />

belt, a USA Karate Federation gold medalist,<br />

winner of five Super Grand National<br />

Titles, a featured actor in the movie Sidekicks,<br />

and is the founder of the National<br />

Sport Karate Museum.<br />

100<br />

Grandmaster Bill Clark<br />

is a 9th degree black belt and a former<br />

PKA Fighter of the year. He is widely considered<br />

one of the top experts in martial<br />

arts business with over 40 years of<br />

leadership and innovation, having been<br />

inducted into almost every Hall of Fame<br />

in the industry. He is one of the largest<br />

multi-school owners in the world.<br />

102<br />

Grandmaster Zulfi Ahmed<br />

has amassed acclaim as a world-class<br />

competitor, martial arts educator, and is<br />

most notably founder and designer of<br />

the internationally renowned style, Bushi<br />

Ban. With over 45 years of martial arts<br />

experience and over 300 martial arts<br />

awards, his schools include ten locations<br />

across Texas.<br />

104<br />

Ms. Chris Lee<br />

is a martial arts business development<br />

consultant with a background in online<br />

and social media marketing.<br />

98<br />

Chief Master Kirk Pelt<br />

is an 8th degree black belt and is the<br />

President of a multimillion-dollar, multischool<br />

organization, has a 30-year track<br />

record of success, and is currently on the<br />

leading edge of martial arts curriculum<br />

and business innovation.<br />

106<br />

Master Mike Bugg<br />

is an 8th degree black belt and the<br />

owner of a 1.5 million-per-year location,<br />

with one of the largest after school and<br />

summer camp programs in the country.<br />

10 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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A Dream Life Indeed<br />

by An-Shu Stephen Hayes<br />

Going on 72, at this stage of my life and career, I am happy to say I am accomplishing<br />

what was most motivating and stirring to me as a child.<br />

I was driven by two quests. One – I wanted to know how to handle<br />

cruel, brutal, and dangerous bullies and victimizers in order to<br />

do my part to bring more peace, joy, and kindness into the world.<br />

Two – I longed to understand the big beyond-understanding spiritual<br />

questions that have haunted humanity since time immemorial<br />

– what makes a life meaningful, why is there evil in the world,<br />

where do we go after life?<br />

I was so fortunate. Stepping stone by stepping stone, for over<br />

50 years, I studied the martial arts and developed what for me<br />

were the breakthrough answers for how to take down vicious and<br />

hate filled enemies of peace, gentleness, and goodwill. Based on<br />

the Togakure Ryu ninja Soto Tonko no Kata, the highest levels of<br />

my To-Shin Do offer ways to approach dealing with violence in an<br />

age when adversaries had reached new levels of cruelty,<br />

and court judgements regarding self defense had<br />

reached the extremes of abject nonsensicality.<br />

I was so blessed. Chasing around the world<br />

for over 50 years, I pursued the great spiritual<br />

traditions of antiquity and found what for me<br />

were the leads to grasping the answers to<br />

the timeless questions of how to live a life<br />

of depth and purpose. A strange amalgam<br />

of truly understanding the point of Tibetan<br />

Vajrakilaya practice and pursuit of the Japanese<br />

approach of Shugendo brought me to an understanding<br />

that half (or more?) of our troubles in<br />

life come from the inside out.<br />

At this point in my career<br />

of searching for truth and<br />

verifying it by teaching<br />

others, I have attained<br />

the “exciting peace”<br />

of fulfillment, contentment,<br />

and exhilaration.<br />

That certainly does not<br />

imply that I am done, that I have all the answers, that I have finished<br />

my exploration. I am sure more tests and discoveries lie ahead of<br />

me, both elevating and heartbreaking. But life has brought me to<br />

a place of deep meaning and understanding. I have been on the<br />

right 2-fold track for my entire adult life. I am doing what I set out to<br />

do, so many decades ago.<br />

At this stage, after so many battles won (and a few lost) I can<br />

see the important value of having a mind that is open to everything<br />

and attached to nothing. There are ever more new things to realize.<br />

There are so many attachments to let go of. Newer bigger answers<br />

will require a bigger mind to handle. Attachments – such as<br />

the need to be right, the urgency to own something or someone,<br />

to win at all costs, to be seen by others as superior – are chains<br />

that pull us down.<br />

This open mindedness can admittedly seem confusing to my<br />

friends. They may expect me to be firmly definitive in how I run<br />

my programs and seminars. They may assume I have figured it all<br />

out, I’ve covered all the bases, and know exactly what and how to<br />

present to folks. They may be frustrated that I ask more questions<br />

of people than give answers. I want to know what people want to<br />

know. You tell me.<br />

I have had a great trip for my life. I am so lucky to be fulfilling<br />

the dreams of my childhood. I can say I have never worked a day<br />

in my life; I have enjoyed daily pursuing my passions. I have ended<br />

up with the career of my dreams, the friends of my dreams, married<br />

to my dream girl for 41 years, blessed by the children and grandchildren<br />

of my dreams, lived in the house of my dreams, drove the<br />

cars of my dreams, traveled to the places I once only dreamed of.<br />

And certainly, granted, that could all be gone tomorrow. But I am<br />

enjoying these things today.<br />

Only one thing left now. How do I get a bigger audience of<br />

people tuned in to enjoying this path alongside me?<br />

How can I help more people help more people make the world<br />

a more beautiful place?<br />

You tell me.<br />

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali<br />

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential<br />

living martial artists in the world” by Black Belt <strong>Magazine</strong><br />

12 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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year. Even the youngest members of your<br />

staff will understand which activities are<br />

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Take advantage of Grandmaster Tim McCarthy’s research and experience, organized for you<br />

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Order a copy today at 4d-2d.com and share it with your entire staff!


Does Your School Need A TikTok<br />

Platform Account?<br />

If you do a quick Google search on social media trends for<br />

20<strong>22</strong> and beyond, the first trend that will pop up repeatedly<br />

is the expected growth of TikTok. Currently,<br />

Instagram holds the first spot for social marketers<br />

and has been giving the highest return on investment,<br />

but things are changing. This is sure to have<br />

an impact on the martial arts industry as well.<br />

According to Hootsuite, Instagram’s active users in<br />

2020 grew at a 6% rate, but in 2021 from January to September<br />

TikTok grew from 689 million to over a billion<br />

users which was a 45% increase. Also, Google search<br />

trends show TikTok has gone up by 173%, but Instagram<br />

reels have only climbed by <strong>22</strong>% and Instagram stories<br />

have declined by 33%.<br />

In 2020-2021 TikTok presented business tools like<br />

business profiles, ads, and a creator marketplace. To quote<br />

Hootsuite, “If brands aren’t flocking to TikTok yet, they will<br />

be soon. We recommend being at the front of the wave rather<br />

than behind it.”<br />

The 20<strong>22</strong> Tribeca Film Festival<br />

Awards An Inspirational<br />

<strong>Martial</strong> <strong>Arts</strong> Film<br />

film called “The Cave of Adullam”<br />

won the best documen-<br />

A<br />

tary award. The film which was<br />

produced by Laurence Fishburne<br />

featured Detroit’s Cave of Adullam<br />

Transformational Training Academy<br />

and its Instructor Jason Wilson’s<br />

efforts to help young students<br />

build character for living in a tough<br />

world. The <strong>Martial</strong> <strong>Arts</strong> School was<br />

founded in 2008 and has a special<br />

mission in the community.<br />

Instructor Wison’s teaching methods have not only inspired the<br />

children in his community but also 3.2 million viewers of a video of<br />

him teaching on Youtube. The video inspired the television show<br />

“This Is Us” to create a similar scene in one of its episodes. At the<br />

Tribeca Festival Wilson was described as “living by the mantra it’s<br />

easier to raise boys than to repair broken men.”<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>Magazine</strong> also gives Two Big Thumbs Up!<br />

Here’s the video: https://youtu.be/ooAOc9Fwg0U<br />

From Humble Beginnings<br />

to Iconic Status<br />

W<br />

henever the nunchaku is mentioned, martial artists usually<br />

will recall fight scenes of Bruce Lee from any of his legendary<br />

movies. The speed, accuracy, innovation, and charisma in<br />

how he used nunchakus on the silver screen has inspired much<br />

imitation over the years. Even though his use of the weapon may<br />

have introduced it to the world and popularized it, the nunchaku<br />

is a traditional Japanese weapon that is commonly said to have<br />

been developed by humble farmers in Okinawa.<br />

Although the true origin is unclear, the most popular story<br />

told is that at a time when invading Japanese warlords banned<br />

conventional weapons in Okinawa, the farmers converted their<br />

tools into weapons to defend themselves. This tale suggests<br />

the nunchaku came about from an agricultural flail used to strike<br />

rice, wheat, and soy to remove husk from the grains. It was made<br />

from two sticks, one longer stick and one shorter flatter stick<br />

connected by a flexible joint, sometimes made of metal links.<br />

Another story on the origin of the nunchaku is that it is based<br />

on Okinawan clappers used by watchmen at night as warning signals<br />

that disasters were impending. Regardless, of the enigmatic<br />

and humble origins of the nunchaku, it’s popularity as a weapon<br />

for training and demonstrations along with those legendary movies<br />

has made it an iconic weapon.<br />

14 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

Dave Kovar Promoted to 9th<br />

Degree at ProMAC<br />

International Conference<br />

F<br />

or the first time since COVID<br />

hit 3 years ago, a ProMAC<br />

International Conference was<br />

held and it was truly memorable.<br />

Attendance was great, speakers<br />

were world class, and feature<br />

guests were some of the top<br />

<strong>Martial</strong> <strong>Arts</strong> industry leaders. In<br />

addition, the event was highlighted<br />

by Hanshi Dave Kovar<br />

being promoted to 9th degree black belt, an honor well deserved.<br />

While the event gave participants a renewed passion and new<br />

tools to help take their schools to even higher levels, it was more<br />

than the typical conference. On Friday night of the event, Hanshi<br />

Kovar was presented with the promotion by Grandmaster Fred<br />

Degerberg. That alone would be a great honor, but he was further<br />

honored by it being witnessed by Grandmaster Ray Arquilla, Hanshi<br />

Bruce Juchnik, Grandmaster Ernie Reyes Sr and Shihan Mikio<br />

Nishiuchi, along with 340 of his closest friends.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> also extends our congratulations<br />

to Hanshi Kovar.<br />


<strong>Martial</strong> <strong>Arts</strong><br />

Celebrity Birthdays<br />

July<br />

July 3. ............................Bolo Yeung<br />

July 24. ......................... Dan Inosanto<br />

July 26. ........................Jason Statham<br />

July 27. ...........................Donnie Yen<br />

July 31. ........................ Wesley Snipes<br />

August<br />

August 3. ........................... Gary Lee<br />

August <strong>22</strong>. .......................... Bob Wall<br />

August 23. .......................... Ray Park<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 15


Secure Your Financial Future With<br />

AMSkids After School <strong>Martial</strong> <strong>Arts</strong><br />

Since your martial arts school is your financial future, you need<br />

proven tools to make sure that you secure it. AMSkids is a<br />

longstanding after school martial arts program with a proven track<br />

record that works like a GPS that will guide you to higher profits<br />

and better students by providing you with the tools and resources<br />

you need to reach your goals.<br />

AMSkids provides you with a complete start-up kit that will take<br />

you from A to Z with a step-by-step guide. Additionally, you’ll have<br />

access to minute-by-minute instructional guides and many powerful<br />

support tools. Anyone who can follow simple instructions can easily<br />

start this highly profitable business that has enabled many martial<br />

arts school owners find peace of mind relative to their finances.<br />

The program also includes a pre-planned character-building<br />

curriculum, program director operational plans, parent and student<br />

motivational newsletters, “Done for You” enrollment options, a<br />

teens program called Leaders Edge, and so many other amazing<br />

options to ensure success.<br />

AMSkids after school martial arts offers you a clear roadmap to<br />

success that will allow you to futureproof your martial arts school and<br />

provide a better service so you can make a positive impact on the<br />

lives of students who will become the leaders of tomorrow’s world.<br />

These resources and tools have proven to be effective and<br />

were designed by martial arts school owners who understand<br />

exactly what anyone needs to grow their own after school program<br />

and take hold of financial success.<br />

To learn more visit ourams.com/afterschool<br />

16 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

Our Goal is to Help Young Minds<br />

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them through Stories that will:<br />

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Learn The Sword: Brings Japanese<br />

Swordsmanship Training<br />

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Do you want to learn swordsmanship or add a program to your curriculum?<br />

What’s better than learning it from a master with over four decades of<br />

experience! Shihan Dana Abbott, a Black Belt Hall of Famer and a renowned<br />

expert in Japanese swordsmanship, is offering a unique and ideal opportunity<br />

for sword training online. His Learn The Sword is an easy to use platform for<br />

martial arts school owners or instructors to learn this skill and teach it to their<br />

students.<br />

With his online training courses, you can now learn Japanese<br />

swordsmanship sitting anywhere in the world. It is a comprehensive<br />

course designed to help anyone learn from basics to advanced<br />

techniques.<br />

Shihan Abbott uses both traditional and contemporary learning<br />

methods in order to help anyone learn swordsmanship.<br />

A great feature is that you will always have access to your<br />

instructor and won’t be left on your own to simply watch the<br />

training videos. The instructor is there to help you throughout your<br />

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need it.<br />

To learn more about this program visit<br />

LearnTheSword.com and enroll yourself in.<br />

Otomix Has Shoes and A Whole Lot MORE<br />

Sometimes it gets difficult for you to find a high quality and<br />

durable pair of martial arts training shoes, but Otmix has got<br />

your feet covered. As a martial arts school owner or instructor, you<br />

won’t only find shoes, but you also will be able to find all sorts of<br />

martial arts gear at the Otomix online store for school’s needs.<br />

There are plenty of exciting high quality products available<br />

at affordable prices. When you visit Otomix.com you will see a<br />

catalog of resources ranging from uniforms, sparring gear, belts,<br />

carrying bags, workout pants, t-shirts, and of course shoes. There<br />

are wholesale opportunities, a “wear now pay later” feature, and<br />

deals of the day.”<br />

Otomix understands that martial arts training requires sturdy,<br />

comfortable, and superior grip shoes. Therefore, it promises to provide<br />

the best pair of shoes without compromising on quality.<br />

The website’s interface is very user-friendly and you will not<br />

have any difficulty in finding the product of your choice.<br />

Head to Otomix.com to see more of what they have to offer for<br />

your martial arts business needs.<br />

18 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by cynoclub (top left)


SOCIAL 411<br />

The Core Components of a Strong SEO<br />

Strategy: Content<br />

We continue with the SEO Core Components series and we<br />

will be focusing on content. Content is the star of the show<br />

because it’s what people look for when they make a search, and<br />

therefore is what Google (and other search engines) use to determine<br />

how relevant your martial arts school site is to their query. It<br />

is the information that will allow people to solve a problem or make<br />

a choice.<br />

Your martial arts school website contains content of different<br />

formats, such as blog posts, videos, product recommendations,<br />

paragraphs of text, headlines, images, navigation elements, pages,<br />

listings, and much more. When it comes to SEO the content, the<br />

structure of the content, the keywords used in the content, and how<br />

‘relevant’ that content is to the person searching, are some of the<br />

most important factors and it affects visibility greatly.<br />

Find the Right Keywords<br />

SEO is not just about bringing visitors to your website, it’s about<br />

attracting your target audience; the people who are most<br />

interested in what you’re offering, and who will make the best<br />

customers. However, you can’t possibly do that if your website<br />

doesn’t rank for the right keywords those people are using on their<br />

queries.<br />

If you want potential martial arts students to find your school,<br />

you need to figure out what phrases your potential customers will<br />

use in their searches.<br />

That’s where keyword research comes in, which is the process<br />

of identifying the terms and topics that are relevant to your business.<br />

Then, you can make keywords out of them and research to<br />

find related terms that your potential customers would use. It’s<br />

clear, by our research, that key phrases like “<strong>Martial</strong> <strong>Arts</strong> in YOUR<br />

CITY NAME”, “Karate Lessons in YOUR CITY NAME”, and similar<br />

phrases are a great place to start. Once you have a list of keywords,<br />

you have to work on optimization.<br />

20 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photographs by Be-Art (top) and Eugene Zvonkov (bottom)

The Latest Guide<br />

All <strong>Martial</strong> <strong>Arts</strong> School Owners<br />


Grandmaster Zulfi Ahmed’s<br />

newest book, “The Science & Secrets<br />

of Becoming a Master <strong>Martial</strong> <strong>Arts</strong><br />

Instructor,” is the latest must-have<br />

industry guide for martial arts school<br />

owners and instructors.<br />

The world of martial arts is a very<br />

complicated one, where you can soar<br />

to the heights of the profession or<br />

quickly hit rock bottom, all depending<br />

on your mindset, discipline, and skills.<br />

“The Science & Secrets of Becoming<br />

a Master <strong>Martial</strong> <strong>Arts</strong> Instructor” is<br />

designed to teach you everything<br />

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and succeed as an instructor in the<br />

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Featuring contributions from<br />

some of the best martial arts minds,<br />

including Grandmaster Ernie Reyes,<br />

Grandmaster Stephen Hayes, and<br />

Hanshi Dave Kovar, “The Science &<br />

Secrets of Becoming a Master <strong>Martial</strong><br />

<strong>Arts</strong> Instructor” will no doubt help you<br />

take your career to the next level!<br />

To get your copy today for $29.95,<br />

simply go to Lulu.com and search by author.

SOCIAL 411<br />

Optimize Your Pages<br />

On-page optimization or on-page SEO will allow search<br />

engines to understand the topics and keywords of your<br />

pages and then map them to relevant searches. To optimize your<br />

pages, you need to take your keywords and use them strategically<br />

throughout your pages.<br />

That includes URLs, H1 tags, meta-title, meta-descriptions, page<br />

text, image file names, and ALT tags. Of course, optimizing a page<br />

is not just about placing the keywords throughout the page.<br />

You also have to consider the length of your content, use<br />

external and internal links that are relevant, and consider adding<br />

multimedia elements such as diagrams, video, audio, and more.<br />

The general rule is, to write your content to be easily consumed<br />

and understood by human readers, but to always be conscious of<br />

how search engines ‘work’.<br />

All of these elements will help you boost your martial arts marketing<br />

and rank higher on search engine results. In the next article,<br />

we will discuss links, which is another important SEO hotspot you<br />

need to focus on!<br />

The Importance of Content for Visibility<br />

There are two reasons why content makes such a huge difference<br />

in search visibility. First, it’s what people want whenever<br />

they look for something. The more, good quality, keyword rich<br />

content you create for your website, the higher your chances of<br />

ranking higher on the search engine.<br />

Second, content is what search engines analyze to determine<br />

how to rank your pages. The relevancy between your content and<br />

search queries are essential. When the algorithm crawls a page, it<br />

determines the topic and analyzes factors such as length and structure<br />

to assess the quality of the content.<br />

Based on that, it will match a page with the person’s search. This<br />

is why it’s essential to optimize your content for SEO and the best<br />

first step is always keyword research.<br />

<strong>22</strong> MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photographs by HYWARDS (top) and tumsasedgars (bottom)




• Instructor Tips and Tricks<br />

• Class Management Skills<br />

• <strong>Martial</strong> <strong>Arts</strong> Events<br />

• Classified Marketplace<br />

• Social Media Marketing Tactics<br />

• Marketing Breakthroughs<br />

• Industry <strong>News</strong><br />

• <strong>Martial</strong> <strong>Arts</strong> School Profiles<br />

And MUCH More!<br />





It gives me great pleasure to invite you to the AFKA <strong>Martial</strong> <strong>Arts</strong><br />

Retreat. We are hosting this retreat to give our students, instructors<br />

and colleagues the opportunity to train together in a friendly,<br />

respectful atmosphere that will create a great experience and fond<br />

memories.<br />

106 Pheasant Ridge Rd.<br />

Lynchburg, Virginia 24502<br />

434-665-2497<br />

Afkalawrence.arthur@<br />

gmail.com<br />

This retreat will have something for everyone to take your skills to the<br />

next level. We have assembled the very best Master Instructors to<br />

share their experience with you. With three tracks of training options<br />

on Sport Karate, Self Defense and iKali, you will be able to earn your<br />

certification and develop yourself as a martial artist.<br />

Natural Bridge is a great vacation location in the Blue Ridge Mountains<br />

full of history and great family entertainment with the Caverns, Zoo,<br />

Safari Park, Hiking Trails and of course the Natural Bridge right next<br />

to a beautiful newly renovated Hotel and Convention Center to<br />

accommodate our event. You don’t want to miss this opportunity to<br />

meet new friends, expand your knowledge, and have fun with<br />

your school teammates.<br />

Be sure to get registered by June 15th. There will be no registration<br />

at the door. This will ensure that we will have a well coordinated<br />

and organized event. Please complete the application in this<br />

brochure and mail it directly to AFKA Headquarters postmarked by<br />

June 15th or online at AFKARetreat@MyUventex.com. You have<br />

my 100% Money Back Guarantee.<br />

Your presence will contribute to the success and prestige of<br />

our Retreat. We sincerely look forward to seeing you there.<br />

Best regards,<br />

Grand Master Lawrence Arthur<br />

Page 2


NATURAL BRIDGE VA 24578 540-291-2121<br />

JULY 27-31, 20<strong>22</strong><br />


AFKARetreat.MyUventex.com | www.AFKA<strong>Martial</strong><strong>Arts</strong>.com<br />




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“Helping Our Missing Sisters.”<br />

By Karen Eden Herdman<br />

Thousands of Native American and indigenous women from the U.S and Canada have<br />

gone missing over the past several years. The ones who return do so in a body bag…<br />

murdered. We’re talking about girls as young as twelve years of age and women well<br />

into their 30’s.<br />

My name is Karen Eden Herdman. I am of native descent myself,<br />

and I also have 7 black belts. I am humbled to be a rare female<br />

grandmaster of martial arts. My way of helping with this cause is<br />

to personally go into tribal areas and teach native women how to<br />

defend themselves.<br />

It’s unfortunate that Native Americans seem to remain so below<br />

the radar when it comes to dealing with their horrific issues. How<br />

can this be happening? Where do these women go? And why does<br />

this country’s officials care so little about it? I’ve pondered these<br />

questions a thousand times.<br />

There are rumors about an underground sex trade taking these<br />

native sisters, but there’s been no proof. With hundreds of miles of<br />

vast land and only a handful of tribal law officers overseeing tribal<br />

areas, it would be easy to take someone…anyone, and leave very<br />

few clues. The database system for most of these areas are also<br />

archaic and behind the times. Record keeping over the years has<br />

proven to be a nightmare. It’s as if no one deemed it important<br />

enough to even make a decent report on these missing girls.<br />

Last January I was speaking at a martial arts event in Las Vegas.<br />

A Navajo woman came up to me and told me that her 17-yearold<br />

sister has been missing for several years. No one knows a<br />

thing, and no one has done<br />

a thing to help. I could only<br />

hug her and feel the burning<br />

deep inside of me that was<br />

screaming “Karen, you gotta<br />

do more.”<br />

My skills and my cause<br />

seems to be a match made<br />

by divine intervention. Native<br />

American people will more<br />

easily accept one of their<br />

own. And Native American<br />

women would be intimidated<br />

by a male instructor. Even<br />

though I am not of the same<br />

tribe as most of these native<br />

sisters, I can relate to them<br />

from my heart, because I am<br />

one of them.<br />

Grandmaster Eden Has a Deep Commitment to the Native American Community,<br />

and Underprivileged Youths in Her Area<br />

From Chemawa in the Pacific Northwest, to the Pawnee Nation<br />

in the Midwest, to the Lumbee tribe on the east coast, I have found<br />

myself educating native women on the basics of self-defense<br />

across the nation. Like avoiding situations that will make you a<br />

victim in the first place, and to not be so trusting. We then hold a<br />

hands-on, basic…yet very effective 10-step self-defense class that I<br />

designed specifically for this cause.<br />

I also fly out to work with some of the top name instructors<br />

in our business on how to get out of kidnappings, duct tape and<br />

tie-wraps. Many of these U.S government instructors will volunteer<br />

their time to teach me, so that I can teach effectively in tribal areas<br />

and reservations.<br />

In the end, I have my faith, my God. I pray for protection for<br />

myself and these very worthy sisters of mine…and I ask you to do<br />

the same. “Wado (Thank you.”)<br />

About the author: Karen Eden Herdman is a grandmaster in the art of<br />

Tang Soo Do. She is also multi-ethnic, including Cherokee and American<br />

Indian. Karen has written for every major martial arts magazine across<br />

the globe. She is also a long-standing magazine columnist and has 4<br />

books out. If you would like to book her for a speaking engagement in<br />

regalia, you can contact her at kareneden@centurylink.net<br />

28 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4


MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 29

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July 12th<br />

August 9th<br />







G.K. LEE<br />

From 0 to More than 200 Schools in 18 Months, is the GTMA<br />

the Fastest Growing <strong>Martial</strong> <strong>Arts</strong> Organization in History, and<br />

What Are Their Keys to Success?<br />

Grand Master Lee began his martial arts training when he was in the second<br />

grade and by the time he was 12 years old he had earned his first black belt<br />

in Tang Soo Do. He served his country in the military for 4 years in the Korean<br />

Army where he also taught Taekwondo. When he was 26 years old left<br />

South Korea to come to the United States. With many accomplishments for<br />

his efforts, Grand Master Lee introduced Protech to the traditional Songahm<br />

curriculum, became the 4th presiding president of the ATA organization,<br />

and earned his 9th degree black. Now he has taken the lead once again<br />

to present an exciting new organization for traditional martial arts called<br />

Global Traditional <strong>Martial</strong> <strong>Arts</strong> which is on a mission to provide a place for<br />

and pass along the old traditions while also moving into the future.


MAWN: Thank you Grand Master GK Lee, Chief Master Kathy<br />

Lee, and GTMA CEO Jeff Nodleman for sharing with our industry.<br />

It’s really been fascinating to watch what you guys have been<br />

accomplishing over the last couple of years. It would be beneficial<br />

for our readers in the <strong>Martial</strong> <strong>Arts</strong> industry to get a good sense of<br />

what you’ve been building. Grand Master Lee, please tell us about<br />

yourself and where you’re from, and the direction the ship you’re<br />

steering is heading. Explain how you got started in the <strong>Martial</strong> <strong>Arts</strong>,<br />

what your early life was like, where you are now and what brought<br />

you to that place.<br />

GL: I was originally born and raised in South Korea and resided<br />

there for 26 years. My family has been involved with Tae Kwon<br />

Do for a very long time. So from a young age I learned from my<br />

family and my original instructor as well. At 26 I moved to the<br />

United States and have been here ever since. I worked for the ATA<br />

organization for a long time. In fact, I was also the fourth presiding<br />

Grand Master in the organization. Eventually, to further advance<br />

traditional <strong>Martial</strong> <strong>Arts</strong>, we had a separation and we began Global<br />

Traditional <strong>Martial</strong> <strong>Arts</strong> (GTMA).<br />

MAWN: A lot of the folks that we work with and we talk with<br />

are first generation immigrants from Korea in the Tae Kwon Do<br />

community. You were born during a time when Korea was emerging<br />

from a post-war mentality and the culture was really disrupted<br />

from all of that. You came from that environment to the US and<br />

have accomplished so much since you’ve been here. How do you<br />

think that that kind of childhood and your development in Korea<br />

influenced the direction you took and where you’re taking this new<br />

organization?<br />

GL: I learned from so many first generation Grand Masters.<br />

These Grand Masters started during the invasion, when Japan<br />

took over Korea for 36 years. During that time was when my<br />

instructors learned, so we had a very hardcore type of training,<br />

not like here in the US. You guys have it very easy because you<br />

can easily get into a school by just paying money. Back then, we<br />

learned in a totally different way. We had to be very loyal. It was not<br />

about just having money and paying. My time was very different<br />

than these days.<br />

First, the school was very far away so I had to go very early in<br />

the morning to learn, and then I had to go to my academic school.<br />

Today, you guys have a nice mat, but in the old days we had a hard<br />

floor that was hard wood. In the Winter time there was no insulation<br />

underneath from the cold weather. Then in the Spring and<br />

Summer, we almost never came out in the early morning. Normally,<br />

we would do one hour of morning training, then go to school<br />

riding on a public transportation bus and to go to school all day.<br />

We would come home at 9:30 in the evening. Unlike kids today,<br />

who come home around three o’clock, we had to stay there all<br />

day. We had to take two lunchboxes. It was totally different. Even<br />

instructors in the US have not had to go through much of that kind<br />

of toughness.<br />

Now these days, there is a more ‘sport’ like culture in some<br />

martial arts. When I was learning, it was always about having<br />

respect for our seniors. We could not hit our seniors, so we were<br />

always controlling ourselves. These days they just hit each other,<br />

but we had to be very respectful with our seniors and our juniors.<br />

Today all we do is sports, but not at that time. We had to have a really<br />

strong mental toughness, not just focus on physical things.The<br />

mentality was totally different.<br />

Grand Master G.K. Lee shares his wisdom, gained over more than 50 years in the <strong>Martial</strong> <strong>Arts</strong> through the New GTMA Organization.<br />

36 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4


Grand Master G.K. Lee welcomed to one of the many GTMA locations he’s toured since the launch of the organization.<br />

The first generation was very tough because they faced war all<br />

the time. I was very lucky because I met so many good instructors<br />

who were really knowledgeable. My seniors were a little bit different<br />

because they had a very strong ego and were prideful. They<br />

felt they had a special kind of Tae Kwon Do as the first generation<br />

who learned from Japanese masters. That’s why they felt they always<br />

had to win, which comes from Japanese culture. It’s why the<br />

first generation always held back and never showed their feelings.<br />

They lived in a time of war, so their history is so different from mine<br />

because they were born on a battlefield. That’s why many Korean<br />

Masters are very, very tough guys. They are also very sad and<br />

don’t want to talk about their history or their pasts. This is why the<br />

first generation teachers are tough guys and want to teach really<br />

hard. It’s really different from here and today.<br />

JN: I would like to add some things about the G-Shim style of<br />

Tae Kwon Do that GTMA is practicing now. We’ve created a very<br />

modern curriculum, specifically tailored for today’s market, for today’s<br />

students, and for the realities of today’s culture. We have six<br />

color belt poomse forms and there are also nine black belt forms.<br />

Grand Master, put a little bit of that toughness into these forms.<br />

Everybody that has seen or done them notices that they’re very<br />

different. There’s also a difference that is an intangible thing you<br />

can’t see, taste, or touch, but you know it’s there. The application<br />

to some of the techniques are not just performance based. There<br />

is real self defense and real strength in a lot of these poomses.<br />

Which also makes them a lot more enjoyable to do for someone<br />

that’s got bad knees, bad hips, bad back, and falls down a lot. I<br />

feel strong doing them personally as a martial artist and watching<br />

martial artists that are actually good at these types of things. You<br />

can see that there’s an intent to every one of these types of strikes.<br />

It’s not about memorization or the performance. These are actual<br />

quality techniques that are practical.<br />

GL: I’m very lucky. My family is considered one of the top<br />

<strong>Martial</strong> <strong>Arts</strong> families in the world. Also I have 54 years of time and<br />

I have had many great instructors. So I’ve got about 50 years of<br />

study and deep research which are put into GTMA. Most founders<br />

in the early years of their life develop a <strong>Martial</strong> Art, but for me it’s<br />

after 50 years. I’m 65 and currently developing all the forms and<br />

many other valuable things. We even begin with the basics like<br />

your breathing and posture. I’m very proud of GTMA.<br />

Anyone from five to ninety years old can do the same format.<br />

It’s a pretty friendly form for the whole body. It’s very good for body<br />

functions. I’m very fortunate to pass this on. My senior instructor<br />

gave me so many great things, and finally I can put it into a package<br />

to give to my juniors. That’s why I’m very pleased, because it’s<br />

a great opportunity to give my juniors so they can learn forever.<br />

I’m not changing the name, it’s still Tae Kwon Do being passed<br />

on and continuing to be a better product. It makes me very happy<br />

because I can help people. I felt very humbled and had much<br />

pain when I left my family, but God gave me a great opportunity<br />

to give back and to pass this on. This makes me one of the most<br />

fortunate people.<br />

A lot of organizations, in the early days, got off track because<br />

they became so closed off that they are not open to curriculum,<br />

material, and learning things from outside of their own organization.<br />

It’s like a top down only leadership model that can be incredibly<br />

bad, because it means all knowledge must flow through me.<br />

You become the lid of the organization. But when you take the<br />

lid off the jar, you are freed up to encourage people and build a<br />

continued on page 40<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 37

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Grand Master G.K. Lee addresses the Leaders of GTMA about the future and goals of the organization.<br />

continued from page 37<br />

culture that gets people to go find useful material, curriculum with<br />

character enrichment, and integrate them rather than reject useful<br />

things just because they didn’t come from you or your organization.<br />

So now G-Shim Tae Kwon Do is the curriculum. It’s the style<br />

we are now teaching inside the organization which is a rebuilt<br />

curriculum from the ground up. As a result there are better benefits<br />

for health and for students of different skill levels as opposed to<br />

the old ways.<br />

MAWN: Maybe if you could expand on that: Why would you<br />

rebuild a curriculum like that? What were the objectives of that?<br />

And where does that bring us today?<br />

GL: Some other organizations and their practitioners are more<br />

sports-oriented which also means more fighting. I have been<br />

introducing this new curriculum because we don’t want to go<br />

back to 50 years ago. We are training the Do which means the<br />

way of living. You are learning the <strong>Martial</strong> to be mentally in top<br />

shape and you’re killing other things besides a human opponent.<br />

You are moving forward in a good way. At the same time, I’m sad<br />

that some, primarily in non-traditional <strong>Martial</strong> <strong>Arts</strong>, are pushing<br />

themselves in a negative direction because they only want to win<br />

and beat up somebody, but they are not doing things in the <strong>Martial</strong><br />

<strong>Arts</strong> “way”.<br />

<strong>Martial</strong> arts means you are tough internally and not merely on<br />

the outside. We don’t want to be a bully, the aggressor, or someone<br />

who goes to jail. We want to be developing the whole person<br />

with the <strong>Martial</strong> <strong>Arts</strong>, not just teaching people how to fight. <strong>Martial</strong><br />

<strong>Arts</strong> offers so much more to a student than just physically defending<br />

themselves, if they ever need to. I don’t want to waste our<br />

<strong>Martial</strong> <strong>Arts</strong> tradition by just going back to 50 years ago by trying<br />

to prove how tough we are.<br />

Mas Oyama, just like General Chae, would go out looking for a<br />

fight, but that changed when he went to China and challenged 10<br />

masters. From this he came to understand that <strong>Martial</strong> <strong>Arts</strong> is not<br />

just for fighting, but for discipline. His thinking was changed to an<br />

emphasis on how to be strong internally and how to take care of<br />

people and self. So now a good <strong>Martial</strong> Art instructor is very successful<br />

at teaching both adults and children. Also, they are good<br />

at teaching how to have that enormous spirit so they never give up<br />

and at passing on life skills. But those emphasizing only sport and<br />

competition are not teaching that kind of life skill anymore.<br />

People disrespect traditional <strong>Martial</strong> <strong>Arts</strong> and say they’re useless.<br />

I want to ask these people, How do you fight with a bear? Do<br />

you do it with an empty hand? Of course not, we have guns and<br />

other weapons. We don’t go around fighting bulls, like Oyama did,<br />

but every day we are fighting inside ourselves to be our best. So in<br />

G-Shim Tae Kwon Do you train everything physically; empty hands<br />

and weapons , but more importantly, we train the character, the<br />

integrity, the spirit, and the wholeness of a person.<br />

Which means we adjust our curriculum to the needs of the<br />

student. Now, with G-Shim, you can train if you’re over 50, or under<br />

7! Times are changing and we have to stay current. We have to<br />

think about the future, back in the former generation people would<br />

die at 50 or 60, but now we often live into our 90’s. This is why the<br />

arts have to update a little bit. We have to update to be better for<br />

the next generations to learn it.<br />

You know it’s funny that the Korean <strong>Martial</strong> <strong>Arts</strong> don’t get any<br />

credit. The Japanese say our punching and kicking copied them.<br />

The Chinese say our weapons were taken from them. All of them<br />

say we are copycats. As a result our juniors have no identity. But I<br />

40 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4


have a saying about my training - “I have many Japanese, Chinese<br />

Masters and friends whom I have learned from and studied with.”<br />

Still I think about 70% of <strong>Martial</strong> <strong>Arts</strong> practiced in the United States<br />

is based on Korean <strong>Martial</strong> <strong>Arts</strong>.<br />

Bruce Lee had it right when he said to “Absorb what is useful”.<br />

It’s about the modernization of the arts for where we are today.<br />

You have to look at society and culture and build something based<br />

on them and improve it.<br />

JN: Grand Master specifically chose the name GTMA because<br />

it’s Global Traditional <strong>Martial</strong> <strong>Arts</strong>. It’s plural because you are learning<br />

from all different styles and funnel it all down into one system,<br />

which ends up being the G-Shim. One of the innovations Grand<br />

Master Lee has introduced into G-Shim is the multiple implementation<br />

of the forms. They can be done either open handed or with a<br />

weapon because they are designed that way. They can be done<br />

in a multitude of different ways, depending on where you are and<br />

what you’re doing.<br />

KL: As a practitioner myself, I appreciate the difference because<br />

I’ve been there and I’ve had the opportunity to do it. So the more<br />

modern technique is great. It’s teacher friendly. It’s user friendly. It’s<br />

real <strong>Martial</strong> <strong>Arts</strong> in a way that I could only have dreamed of wanting,<br />

but didn’t know. Being able to train with this modern approach<br />

to curriculum, kicks and punches and more, is easier on my body<br />

than I ever thought it could be. With this new approach to both<br />

training and teaching, it is so much better because I can leave the<br />

classroom without beating my body up. It’s still effective in the real<br />

world, and does the job that it needs to do, but it’s just in a different<br />

format that is far more user friendly and teaching friendly.<br />

JN: I have known Grand Master for well over a decade. One<br />

thing that was an epiphany for me is that this art was founded later<br />

in a Grand Master’s career. He built it as he grew, with a solid base<br />

of knowledge and experience, and started it after 50 years. It’s a<br />

very interesting thing to hear and will be part of all our marketing<br />

moving forward.<br />

MAWN: That’s pretty interesting. Now that we’ve underscored<br />

what the art of G-Shim style is, let’s talk about the organization in<br />

general. That’s been a big project, right? How do you execute it?<br />

How do we bring this product to the masses? How do we get students<br />

to enjoy this new concept? So when did GTMA start? What<br />

are its principles and mission, and where are we at now?<br />

KL: The 3 of us were in the school’s office on January the 4th of<br />

2020. It was a very special day going forward with the introduction<br />

of Global Traditional <strong>Martial</strong> <strong>Arts</strong>. It was the new and great way that<br />

we were going to leave our previous organization and become a<br />

new organization by taking our seven schools that we had in that<br />

direction. So that’s when and how we started. Then it seemed like<br />

it was the next day when we started asking who wanted to follow<br />

Grand Master and they started coming out of the woodwork. They<br />

were like, “We want to follow him in his direction.”<br />

JN: However we didn’t even get to Grand Master until April 1st.<br />

We very quickly started to realize that an organization could be<br />

created. It’s a group of martial artists that understand the needs of<br />

the <strong>Martial</strong> <strong>Arts</strong> school owners. We are all martial artists, every one<br />

of us from the CEO down to the Grand Master. Every one of us has<br />

been on the mats.<br />

It’s set up because we all understand the challenges of being a<br />

school owner. It’s a very simple system. It’s not like you have to get<br />

a license in this. Then you have to certify in that. You have to pay to<br />

be certified in this. And you have to sign up for this. All of that goes<br />

out the window, because at the end of the day, people just want<br />

to operate their schools. They want to be able to say, “Here’s what<br />

I need from an organization. I need to have this type of structure<br />

and this type of curriculum and be able to purchase these types of<br />

items. How do we do that?” So we started with the idea and it was<br />

Chief Master Lee who said, “The journey continues”.<br />

That has been our mantra from day one. With any kind of skill<br />

or lifestyle that you’re learning, the journey is going to continue.<br />

You start here, you move to here, you gain experiences, you move<br />

Grand Master G.K. Lee demonstrates a weapons form from the new modern GShim curriculum.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 41


Grand Master G. K. Lee takes pride in the dynamic, modern, new GTMA curriculum, built for student retention and longevity.<br />

to there. So we’re very excited and thrilled about where we all<br />

were as martial artists, just as we’re excited about where we’re<br />

all going to go and who we’re gonna meet along the way. The<br />

journey continues as a mantra, I think is really very special for us<br />

as an organization because of who we’ve been meeting along the<br />

way. Our mission statement is: Love The Art, Preserve The Craft,<br />

Empower The Future.<br />

That’s our three step process of what we do first off. We all<br />

love the art. Everyone is here because we love the art. It’s not<br />

about the monetization of how we can create a business. This is<br />

the business we want to be in. Preserving the craft is that we have<br />

a traditionalist that’s guiding each and every one of us. It was his<br />

genius that put it together in this G-Shim format. Empowering the<br />

future is what we’ve done as an organization. We’ve got the best in<br />

the fields of business, marketing, and finance that all have a <strong>Martial</strong><br />

<strong>Arts</strong> background to participate with GTMA. So we’re doing it from<br />

a position of a martial artist which is unlike any other organization.<br />

Which is why I’m proud to say in our first fiscal year, which was<br />

January to January, we averaged a new location every 1.9 days.<br />

That’s Starbucks numbers.<br />

We got to 200 locations very recently and we’re very excited<br />

about it. We went from just a group of schools trying to figure out<br />

what we wanted to do to this full functional, amazing organization<br />

at fantastic speed. We’re all so grateful and humbled by all<br />

the support!<br />

It was, and still is a family based organization. At our very first<br />

globals, which was in July of last year, we were still in the middle of<br />

the pandemic and we faced all of the same issues that everybody<br />

else faced.<br />

Well, our stuff is in containers in the middle of an ocean somewhere.<br />

So we printed out over a thousand t-shirts and gave them<br />

away to people that didn’t have uniforms that said, “No Uniform,<br />

No Problem. I’m here with my family.” People competed in them.<br />

People tested in them. Parents loved them because they really<br />

express what it means to be part of GTMA. While it is a structured<br />

military <strong>Martial</strong> <strong>Arts</strong> organization with respect towards our craft<br />

and our seniors, there’s also the understanding that we’re all family<br />

here and we all want each other to succeed.<br />

MAWN: When we talked last, you described how you have<br />

this almost binary model where you have the GTMA member<br />

schools who are using the curriculum and to some degree all the<br />

operational processes. Then you also have another part of the<br />

model for affiliates, who maybe are not teaching the curriculum.<br />

So describe how the organization is structured and how these<br />

affiliate schools work?<br />

JN: First, I’ll explain about how we are as an organization. As a<br />

<strong>Martial</strong> <strong>Arts</strong> organization, one of the things that we’re very proud<br />

about is that Grand Master directed us to not only get more modern<br />

with the technique, but with the <strong>Martial</strong> <strong>Arts</strong> organization. I can<br />

explain that by saying the biggest boom in <strong>Martial</strong> <strong>Arts</strong> history has<br />

been what The Karate Kid, an entertainment property that everybody<br />

saw, or every martial artist that’s reading your magazine can<br />

go back to. And said, “I want to be like Chuck Norris. I want to be<br />

like Bruce Lee. That was something that I wanted to emulate.” How<br />

do we incorporate that? Typically as <strong>Martial</strong> <strong>Arts</strong> organizations,<br />

they would glean onto a Mutant Ninja Turtles kind of thing, and go<br />

to a theater and put out their tent and say, “Come train with us” or<br />

get those kinds of things.<br />

We wanted to take a step back as a <strong>Martial</strong> <strong>Arts</strong> organization.<br />

While COVID was a horrible thing, it was a great opportunity for<br />

all companies and organizations out there because it was like<br />

Boggle. You had to reshape the board, and let everybody decide<br />

how they’re gonna run their operations and what they wanted to<br />

be able to offer their people. So in addition to the curriculum that<br />

we have, we’ve created programming like our Shadow Moogi Program,<br />

which is a program for our elementary school kids. They’ve<br />

got the dragons, the story behind them, and all that kind of stuff<br />

that goes with it. That could be a comic book and it could be a<br />

television show. We actually as an organization have a partnership<br />

with a well known studio, which we can’t talk about right now,<br />

but at Globals will actually be airing a pilot television show. When<br />

this magazine comes out, our people will be able to see a GTMA<br />

co-branded television show. It will be on a subscription on demand<br />

television network, where they could participate in.<br />

42 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4




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Grand Master G.K. Lee at a special “family gathering” of GTMA students and leadership.<br />

We’ve partnered with the Guinness Book of <strong>World</strong> Records.<br />

We’re doing a Guinness Book of <strong>World</strong> Records attempt at our<br />

global event where all of our students are using the discipline<br />

and the leadership skills that Grand Master was talking about to<br />

raise money for our nonprofit, which is the H and L hope foundation.<br />

It gives grants basically directly to school owners, schools,<br />

or individuals that have either a physical or cognitive disability. So<br />

if someone needs an OSHA compliant ramp, we will give them<br />

a grant to get that done. If someone is working with a child with<br />

down syndrome and needs special training, we’ll give them a grant<br />

so they can do that. So we’re offering all these additional things.<br />

In addition to the <strong>Martial</strong> <strong>Arts</strong> side of things,like the ability to buy<br />

equipment at a better rate. Get uniforms at a better rate because<br />

you’re buying in bulk. The business training and all that other stuff,<br />

we have the capability to do all of this.<br />

So I explained that because we have three tiers. Our first tier<br />

are the clubs that test under 50 students, every testing cycle. They<br />

have the rights to the intellectual property, to use the trademarks<br />

and participate in training. Once you go up to 51 students or more,<br />

we consider you a school. Our goal is not to tax our people. Our<br />

goal is to support them the best way we can.<br />

So the other side of that is our affiliate program. This is what<br />

we’ve opened up to the rest of the world. There are so many great<br />

organizations out there that range from a handful of schools to a<br />

big chunk of schools. They want to affiliate with a group that has<br />

these types of options. They don’t have the ability to create a television<br />

show. They don’t have the ability to buy in bulk or get other<br />

benefits that an organization like our can provide.<br />

Then there’s our tournament circuit, which we’re very excited<br />

about has three different levels as well. We’ll have our closed<br />

tournament circuit, which is just going to be for the GTMA schools.<br />

We’ll have our invitational tournament circuit where we’ll invite<br />

schools that we’re working with. One in particular is Carlos Machado<br />

Jiu Jitsu. They are top notch and we are thrilled to be partnering<br />

with them. We are actually the only organization whose patch<br />

he allows to be placed on his uniforms. So we have a co-branded<br />

Machado GTMA Jiu Jitsu uniform. They are our exclusive Jiu Jitsu<br />

partners. So when we sell Jiu Jitsu in our schools, it’s actually the<br />

Machado program. So as a GTMA affiliate or member, you can run<br />

the Carlos Machado program through your school at a lower rate<br />

than if you came to it as an individual. Eventually we’ll start hosting<br />

open tournaments as well. So closed, invitational, and open.<br />

Which is very exciting because some of the other organizations,<br />

their strength is their Achilles Heel, is that they keep everything<br />

so huddled and closed off that they don’t have the opportunity to<br />

branch out.<br />

Like Grand Master said, Global Traditional <strong>Martial</strong> <strong>Arts</strong>, sees<br />

all those great different arts and gives those opportunities for the<br />

school owners. School owners come in every shape, size and<br />

flavor. Some of them only want to do hardcore and sparring. Some<br />

of them will only want to do the family friendly stuff. Some of them<br />

want to do the kids. Some want to do Jiu Jitsu. Some want to do<br />

Gum Do. So with GTMA as an organization, we can make all those<br />

partnerships and make it easier for schools to come on board,<br />

whether they want to teach the G-Shim curriculum, or they want to<br />

keep their style that they’ve been doing.<br />

GL: GTMA benefits from very famous people. Bruce Lee and<br />

Jhoon Rhee, are all my seniors who had good names teaching and<br />

a great life. So we got a benefit, but our juniors have no benefit. This<br />

is why I got very upset and a little nervous. Maybe we’re just done<br />

traditionally. Everything is dominated by MMA. It used to be that<br />

UFC and championship contests were no big deal to me, but when<br />

they changed the name and called it a <strong>Martial</strong> Art. Then traditional<br />

<strong>Martial</strong> <strong>Arts</strong> people have no place to go. Which means we are engaged<br />

in a strong competition and the cultures are totally different.<br />

The emphasis is just fighting. Traditional values are gone. As<br />

a senior, I got so much benefit from my seniors. But now, I want to<br />

be able to give my juniors something better than they are seeing in<br />

MMA and other sport focused arts. That’s why we need Traditional<br />

Global <strong>Martial</strong> <strong>Arts</strong>, with <strong>Martial</strong> <strong>Arts</strong> instructors who love tradition<br />

and want to change the world together. There are great competitions<br />

and tournaments for sport oriented styles, but traditional<br />

Masters, meaning individual independent <strong>Martial</strong> <strong>Arts</strong> have no<br />

place to go. That’s why we created this. The tournaments and competitions<br />

we’ve created satisfy the more ‘competitive’ students,<br />

but also help students explore and express their martial arts in a<br />

warm, welcoming, supportive environment that’s appropriate for<br />

everyone. That’s why we name it GTMA so we can pass it on to the<br />

next generation because I owe it to my seniors. I owe my juniors.<br />

I need to give them a good format with a solid tournament, so we<br />

44 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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can make heroes. Traditional <strong>Martial</strong> <strong>Arts</strong> is our life, so I want to see<br />

this moving forward.<br />

JN: Also, the idea that everyone comes together with a place for<br />

traditional <strong>Martial</strong> <strong>Arts</strong>. That’s why in July, our biggest event is called<br />

Global Celebration. It’s not a world championship, but rather people<br />

coming together and celebrating the traditional <strong>Martial</strong> <strong>Arts</strong>.<br />

MAWN: Let’s talk about that event. What is it? Who can come,<br />

who’s invited, what’s it all about, what are the objectives of the<br />

event, what do people need to know about it?<br />

JN: So it’s our largest event that we have annually. This is the<br />

second year that we’re doing it. Last year we had it in Grapevine<br />

Texas at the Gaylord Hotel. This year it will be in Orlando, Florida at<br />

the Gaylord Palms Hotel.<br />

We’re setting a very high bar of quality for what the GTMA<br />

events are. This one event is a culmination of a lot of different<br />

things. Our licensees come and there’s physical and business<br />

training for them. Then our masters come to train together and<br />

there’s a master’s class. There’s a graduation and we have a master’s<br />

ceremony which we combine with a very big gala dinner right<br />

afterwards.<br />

The Master’s Ceremony is all about family. It’s about the intimate<br />

thank you between the student and the instructor and the<br />

bond that they have together. Our families are literally right there,<br />

you can literally reach out and touch everyone. It’s a beautiful<br />

ceremony to be a part of and it’s an open ceremony.<br />

Then we have our tournaments. We have our international<br />

testing this year. We got over 150 visas from folks coming in from<br />

South America. We’ve got schools coming in from Europe. We just<br />

partnered with several schools in South Africa. They’re coming<br />

from all over, which is great. That’s kind of been the GTMA way. We<br />

add a lot of fun back into these events.<br />

One of the first things that I had the honor of doing was designing<br />

our ceremonial uniforms. We wear these at black belt events,<br />

testings, and tournaments. Grand Master’s only direction that he<br />

gave me was “I want to be able to kick in them. I want to be able to<br />

move around in them.” He didn’t want something that was stuffy<br />

because if a student came over and asked for his help, he wanted<br />

to be able to give it to him. That’s the mentality of this organization.<br />

It’s about not being on different levels, but all being there together<br />

sharing and trading knowledge and joy of what being a <strong>Martial</strong><br />

Artist truly is. That’s kind of the feeling and the tone, which is why<br />

we went with celebration. This year obviously we’ve got a special<br />

event. Plus, there’s a theme park that’s right across the street that<br />

we may or may not be doing something fun in as well. It’s not a bad<br />

place to bring your family and it’s a magical spot.<br />

MAWN: Great. So next, what does the future look like? What’s<br />

the direction GTMA is heading? What does the future look like?<br />

What are the goals? What are the objections?<br />

JN: Right now at the time of this conversation, we’re only 16<br />

months old with 205 locations in 13 different countries and 33 different<br />

states. So the future I see is incredibly bright. It’s been really<br />

exciting because we started very early on with schools wanting<br />

to come to us for the reason that it was more personable. Now<br />

very quickly people are noticing that we have a great product. We<br />

have great leadership and the things that they’re looking for. The<br />

Grand Master G.K. Lee and a future GTMA Leader.<br />

decision of why to join GTMA has switched to this is a better opportunity<br />

for me as a martial artist. Is it an opportunity for me as a<br />

business owner? There are other reasons to make the choice.<br />

So the future is that’s the reason people come to us as we continue<br />

to grow, we are making partnerships with some of the best<br />

in the industry. More importantly, we’re making partnerships with<br />

some of the best outside of the industry. We’re looking outside<br />

into a world where things that wouldn’t necessarily be accessible<br />

to school owners, now are through GTMA. So as we develop<br />

these partnerships and start to do these kinds of wonderful things<br />

and open up our doors, it’s like when Willy Wonka opened up the<br />

chocolate factory. We want people to be able to come on in and<br />

enjoy being a martial artist again.<br />

We say, love what you do again. People that come to our GTMA<br />

events express, “This is just fun. Again, this is why I started in the<br />

first place.” Our focus is to keep passion for being a martial artist as<br />

our core from the headquarter standpoint. So our future is just to<br />

protect Grand Master’s vision and get as many people in the world<br />

to meet him.<br />

So this is why the journey continues. It’s not a disrespect to<br />

where you were yesterday, but that’s where you were yesterday.<br />

You’re living today. So if this is what you need now, that’s great. As<br />

GTMA, we want to be able to provide that for you. We also want to<br />

provide it for you in the future, but if we can’t, if there’s something<br />

else you need, there are no chains holding you to this as well. It’s<br />

an open door. We’re all martial artists and this is what we’re choos-<br />

46 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4



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Grandmaster G.K. Lee and some of the most talented, experienced leaders in the <strong>Martial</strong> <strong>Arts</strong> lead GTMA (Global Traditional <strong>Martial</strong> <strong>Arts</strong>)<br />

The GTMA’s motto - “the Journey Continues”<br />

ing to do. I think it is a breathe of fresh air for the industry that I<br />

hope catches on with other organizations.<br />

It’s about servant leadership. It’s the organization that serves<br />

the members, not the other way around. It seems intuitive to most<br />

of us, but often these things get off track.<br />

MAWN: Yes. That sounds pretty interesting. If you don’t mind,<br />

let’s talk business for just a moment and let’s extend the servant<br />

leadership metaphor. So what do you think about this? How would<br />

you help each individual school be more successful as a business<br />

and how do you help them retain their students?<br />

JN: There are some styles of <strong>Martial</strong> Art that are just really horrible<br />

for student retention. And there are some styles of <strong>Martial</strong> Art<br />

that are really bad for instructors to teach. There are some ways to<br />

organize memberships or ways to organize business operations<br />

that are very not productive to running a successful profitable<br />

school. There are some strategies that are very useful and productive<br />

for running successful profitable schools.<br />

G-Shim was created at a point in his career where he already<br />

knew what he was doing. It wasn’t early on. Even though he was a<br />

fantastic athlete, this is after decades and decades of experience.<br />

We’re only 16 months old, but as someone said, we are the most<br />

established startup company in the history of <strong>Martial</strong> <strong>Arts</strong>. Our<br />

core group, if you put together their years of school ownership,<br />

would reach in 300 to 400 years of school operations.<br />

So we’re incorporating types of psychological things in our<br />

individual backgrounds too. We are striving to create a brand focus<br />

rather than a personality emphasis. For example, we want to avoid<br />

the situation where you have an age group that has bonded with<br />

an instructor. He’s an 18 year old kid that the school owner has to<br />

keep and hopes he doesn’t go off to college. Because then you’re<br />

going to have to bring in another instructor or you’re gonna lose a<br />

student base because they like the instructor and not the style.<br />

Instead, if we create a brand where everything around relates<br />

to the brand. You’ll have students enjoying who are anchored into<br />

more than ‘just’ the training on the mat, but a more holistic solution<br />

for students. It means we create an environment where they enjoy<br />

their classes, but then go home and read a children’s book that’s<br />

got great illustrations in it that reinforces the lesson of discipline<br />

from class.<br />

We read a story of Jun So, who is one of our Shadow Moogi<br />

characters. Now that relationship is now made with Jun So. When<br />

mom and dad give a kiss good night, and they turn off the lights.<br />

48 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4


The child may grab a stuffed animal to go to sleep to<br />

protect them, but who can protect them? It can be<br />

what they’re learning, so they protect themselves<br />

with the stuffed animal Jun So.<br />

These kinds of ideas are built into everything<br />

that we’ve done. We’ve created a simple system of<br />

five programs. Everything is designed to integrate<br />

into the classroom, then extend those lessons into the<br />

home.<br />

This helps a school owner that may be a better<br />

martial artist than they are a business<br />

person or the one that’s a better business<br />

person than they may be physically as a<br />

martial artist. Each one can work within<br />

this system and not only retain their<br />

students, upgrade them into different<br />

programs, and give them other opportunities.<br />

It is a way to augment<br />

the skills they have and expand<br />

their creativity in their own school.<br />

We have school owners that are<br />

not GTMA and they’re this or that<br />

<strong>Martial</strong> Art, but they can teach<br />

our stuff.<br />

We don’t force them to use<br />

our logo. We want them all to<br />

use our logo, but we’d like them<br />

to get to the point where they<br />

choose that our flag is more recognizable<br />

and better for them as a business<br />

owner than their own personal brand.<br />

We have to prove that to them and that’ll<br />

come over time.<br />

So what they’re doing now is they’re<br />

saying, “I’m this brand of <strong>Martial</strong> <strong>Arts</strong>. I use<br />

GTMA programming. I have access to all<br />

this great content, and amazing resources<br />

and I can utilize it, but I choose what I want<br />

to do.” We’ve created a system where you<br />

can pick and choose. Some prefer everything<br />

to be laid out in specific details, so we are<br />

available for them too. Our license team works<br />

with each school owner individually. It’s really<br />

whatever they want or wish to approach it with<br />

GTMA. Then some go, “I want to be a part of<br />

the GTMA.”<br />

Additionally, one of the things that we’ve<br />

found with the Shadow Moogi program,<br />

which is really interesting is you’ll get parents<br />

that come in and say, “My kid listens to you<br />

better here than they listen to me at<br />

home.” So one of the things we do<br />

in the Shadow Moogi program is we<br />

deputize the parents. So there’s a<br />

book that they get which they have to get certain stars and<br />

mechanisms to rank up. But the last star that they need<br />

to graduate with the school, the school owner gives<br />

to the parents and they’re given a mission to do it at<br />

home. The parent is the one that explains the lesson<br />

supposed to be learned and when it is achieved.<br />

If they get that star, they get to move on. So we’re<br />

creating that <strong>Martial</strong> <strong>Arts</strong> culture, that traditional core<br />

of respect and getting the parents in on it as well. So<br />

it becomes family. That’s what is great about<br />

<strong>Martial</strong> <strong>Arts</strong>, it’s the only sport you can do as<br />

a family at the same time.<br />

JL: How we can help the licensees is<br />

really what we focus on. We are constantly<br />

focused on solutions for our members’<br />

problems, and adding value to their<br />

programs, because we are martial artists<br />

for martial artists. We know what it’s like<br />

in the ‘day to day’, operating schools for<br />

decades and being responsible for it,<br />

making the bills, making sure employees<br />

get paid, taking care of their<br />

families, and living a good life. It’s part<br />

of our DNA, not an afterthought.<br />

We can suggest, “This is difficult<br />

here, do this, try this. We’re sure you’ll find<br />

that this is very useful, helpful, and productive<br />

in your business and you’ll be successful.”<br />

All we want to do is make sure they’re going<br />

to be successful. Everything has the goal of<br />

them having a productive life by enjoying the<br />

<strong>Martial</strong> <strong>Arts</strong> again.<br />

JN: It’s all about showing respect for<br />

what we do. You have to walk the walk and<br />

it starts at the top. It starts with our Grand<br />

Master. We are running the business like it’s<br />

been done outside of this industry. Organizations<br />

this size don’t typically do that<br />

from my experience.<br />

GL: The secret is having a passion in<br />

my heart to motivate my instructors to have<br />

the same thing. My job is to touch every<br />

student in the same way. We are very open<br />

at GTMA, I’m very proud that our students<br />

and instructors always desire to come see<br />

me and I welcome them. We spend time<br />

together, work out together, and sweat together.<br />

My desire is to pass on knowledge<br />

and wisdom that I have gained from my<br />

Masters and connect to future generations.<br />

I learned from seniors, and always<br />

want to pass on the great thing I learned<br />

from them to my juniors. That’s what<br />

GTMA is all about.<br />

MAWN: Thank you so much Grand<br />

Master Lee.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 49

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support our industry and help you grow your martial<br />

arts school. It’s incredibly useful for our readers to hear<br />

about YOUR specific experiences and results.<br />

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Sensei John Venson – A Traditional Stylist With a Successful Modern Business<br />

Just For Kicks – A Chicago<br />

Landmark and Measuring Stick<br />

for Excellence<br />

Just For Kicks—The <strong>Martial</strong> <strong>Arts</strong> University opened in September, 1970 by Sensei John<br />

Venson Sr. Since opening, we’ve been honored to serve 4 generations of students in our<br />

Shuri Ryu Karate-Do system!<br />

Just For Kicks is an institution of self-improvement with Champions<br />

in the arena and in life following a blueprint for successful living<br />

through self-confidence, self-discipline, personal safety, focus<br />

and perseverance.<br />

MAWN: What is the major contribution(s) that your school is<br />

bringing to its community?<br />

JV: For over 50 years we have been teaching life skills. Over<br />

this time we have also developed many leaders in the school and<br />

in the community by teaching leadership skills. Additionally, we are<br />

helping young people with building up their social skills so they<br />

can be productive and have better interpersonal relationships.<br />

MAWN: What are the most effective marketing systems you<br />

use in your school to attract new leads?<br />

JV: Our marketing is primarily done through two methods.<br />

First, we get a number of leads and sign ups through our professional<br />

school website. Secondly and hugely important, because it<br />

demonstrates the satisfaction of our current students, is marketing<br />

by word of mouth.<br />

MAWN: Which of your programs are helping participants the<br />

most and what are the benefits?<br />

JV: Of course, urban life is not easy so to aid the adults in our program<br />

we are seeing them gaining health & fitness along with stress<br />

management skills. For our younger students, they are learning Bully-<br />

Proof self-defense because this is a major issue for them, but they are<br />

also gaining better fitness and life skills that help produce success.<br />

MAWN: Do you have a lead generating website and what<br />

about it has been most productive regarding leads?<br />

JV: Yes our school does have a website designed to bring in<br />

leads. The most productive and lead generating items on our<br />

website are our lead capture offers available for each program<br />

and the testimonials from our clients which strongly bear witness<br />

to the benefits of our classes for current students and encourage<br />

prospects to try them out.<br />

MAWN: Do you use a management software and what features are<br />

providing the best benefits for running your school more efficiently?<br />

JV: Yes, we use ATLAS <strong>Martial</strong> <strong>Arts</strong> Software with AMS.<br />

MAWN: What advice do you have for other martial arts school<br />

owners for having success in business?<br />

JV: Treat customers as you would wish to be treated if you<br />

were the client. Don’t get discouraged just because every lead<br />

does not turn into a sign up. Provide truthful and informative data<br />

on your website.<br />

MAWN: Thanks for your tremendous long standing and outstanding<br />

example.<br />

54 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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Olympic Taekwondo Academy:<br />

Educating Tomorrow’s Leaders<br />

Through <strong>Martial</strong> <strong>Arts</strong><br />

Master Sunmi Jung has been the head instructor of the Olympic Taekwondo<br />

Academy which has had two branch locations in Connecticut since 2009. The<br />

academy has a solid foundation of helping children develop strong character as a<br />

partner in education and families building tight bonds through a traditional martial arts<br />

curriculum over the last decade.<br />

MAWN: What is the major contribution(s) that your<br />

school is bringing to its community?<br />

SJ: We provide Taekwondo classes to public elementary<br />

schools to increase children’s self-esteem and to<br />

have a positive impact on schools, families, and society<br />

by learning manners.<br />

Our school has established and coached the competition<br />

and Poomsae teams that foster the national<br />

youth professional athletes to promote Taekwondo in<br />

the CT area.<br />

MAWN: What are the best producing marketing strategies<br />

you use and what amount of leads are generated<br />

from them monthly?<br />

SJ: We primarily utilize all sorts of social media ads to<br />

promote the school. Our efforts usually produce about<br />

20 new lead prospects every month.<br />

MAWN: What programs are having the most impact<br />

for your school and what are the benefits to the participants?<br />

SJ: We provide martial arts for kids, adults, families,<br />

and our Little Tiger program with a goal of equal education<br />

based on love. Since children are the light and future<br />

of the world we have a great emphasis upon character<br />

building for future leaders.<br />

MAWN: Do you have a lead generating website and<br />

what about it has been most productive regarding leads?<br />

SJ: Yes, we utilize an Amazing <strong>Martial</strong> <strong>Arts</strong> website that is part<br />

of the package deal with ATLAS <strong>Martial</strong> <strong>Arts</strong> Software.<br />

MAWN: Do you use a management software and what features are<br />

providing the best benefits for running your school more efficiently?<br />

SJ: Again we have ATLAS, which makes things convenient to<br />

link social media channels and websites, plus it is very convenient<br />

for delivering information by rank through an automation system.<br />

In addition to guidance, it’s good at solving many of the necessary<br />

parts of school management.<br />

Master Sunmi Jung<br />

MAWN: What advice do you have for other martial arts school<br />

owners to have greater success in their businesses?<br />

SJ: Professional business marketing and management are<br />

not the only factors of success. We must also always be confident<br />

in our beliefs as educators. “What we can do best is to teach students<br />

physical training and mental training. And it is to train them<br />

to exert a good influence on society.” Therefore, I think I have what<br />

customers need, and I see good results when I increase my selfesteem<br />

by focusing on the fact that I am a <strong>Martial</strong> Artist.<br />

56 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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4 Tips to Boost Your Social Media<br />

by Hanshi Dave Kovar<br />

It’s fair to say a lot of us would rather be training or instructing on the mat than spending<br />

time hunched over our computers on Facebook.<br />

But of course with their popularity,<br />

we can’t ignore the potential for<br />

growth using these ever evolving<br />

social media platforms. No matter how<br />

much some of us may try to avoid the<br />

digital frontiers, the truth we face is<br />

that in order to grow the attendance<br />

at our martial arts schools we must<br />

be willing to communicate where the<br />

students and parents are<br />

found most frequently.<br />

Today we will<br />

navigate just a short<br />

distance into the<br />

vast web that is<br />

social media. Here are some tips to help you<br />

venture into the world…<br />

1. Make sure you have your profile<br />

complete.<br />

The more information you provide<br />

to your viewers the easier it will be<br />

for them to find you. Make sure<br />

everything is filled out, you’ve<br />

added your own pictures, and<br />

all contact information is up-todate.<br />

Just like your martial arts<br />

school, you don’t want things<br />

to be half-presented. Think of<br />

your online profiles as your<br />

internet storefront.<br />

2. Interact with your<br />

social media networks.<br />

Being active and engaging<br />

is important. If a school that is<br />

always closed, is a school that<br />

will close—then a social media<br />

network that is never social, will<br />

never produce a return. Engage<br />

the audience and reply to comments<br />

and questions.<br />

3. Have visually appealing<br />

content.<br />

Sometimes all it takes is the<br />

same message in another format.<br />

Not everyone responds to plain<br />

text posts. Decide what messages<br />

need extra attention, then<br />

use more images, videos, or graphics to further drive the point you<br />

want to make.<br />

4. Be consistent with your brand.<br />

Understand that wherever you are, you want to keep a professional<br />

and consistent message just as you might at your school.<br />

Think to yourself, “Would I want my students and/or parents to see<br />

this profile?” You should always consider and be aware that your<br />

audience could and should be your students. Likewise, for logos,<br />

photos, and all content you share—keep to the same rules and<br />

make sure it stays true to your brand and welcoming to anyone<br />

you’d like to have as a student.<br />

These are just a few tips to help ease you into your social<br />

media marketing. If you can at least do 1 or 2 of these techniques,<br />

you may be surprised at how this will launch you ahead of many<br />

competitors already. However, the more time you put into these<br />

platforms will directly impact the value of your returns. The more<br />

time you spend, the more value you will see in new leads, developing<br />

community, and local networking.<br />

HANSHI DAVE KOVAR is an 9th degree black belt and recognized as the “Trainer of Trainers.” Hanshi<br />

Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His<br />

systems have been implemented in hundreds of schools around the US.<br />

58 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by stnazkul (top)

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We are always on the lookout for notable, engaging and<br />

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Exploring the Subconscious<br />

Mind, Part 1<br />

by Grandmaster Jessie Bowen<br />

Why not explore your subconscious mind? We explore caves, dig for things from the<br />

past, we even explore outer space trying to discover new planets or what’s really out<br />

there. So why not explore your own mind?<br />

The brain is an organ, but the mind is not. The brain is the physical<br />

place where the mind resides. ... The mind is the manifestation<br />

of thought, perception, emotion, determination, memory, and<br />

imagination that takes place within the brain. Mind is often used to<br />

refer especially to the thought processes of reason.<br />

The human brain is unique: Our remarkable cognitive capacity<br />

has allowed us to invent the wheel, build the pyramids, and land on<br />

the moon. In fact, scientists sometimes refer to the human brain as<br />

the “crowning achievement of evolution.”<br />

To explore your mind is to learn about yourself, how you work<br />

as a human being, how to get the most out of you as a<br />

human being. For this purpose, we have to study the<br />

subconscious mind.<br />

The subconscious mind is the most powerful<br />

inner force driving human behavior, reactions,<br />

emotions, and synchronization. It defines all of<br />

our reactions and automatic actions that occur<br />

without us realizing unless we make an effort<br />

to do so. It is not in focal awareness<br />

but is in the background allowing<br />

all human interaction and<br />

actions to occur.<br />

Your subconscious<br />

mind regulates many of<br />

the body’s functions,<br />

including your heartbeat,<br />

breaths, and your nervous<br />

system. When the<br />

subconscious mind is<br />

acting correctly, your body functions in complete harmony without<br />

you thinking about it. Below is one exercise to access the subconscious<br />

mind and explore it through relaxation techniques.<br />

Spend Time in Quiet Places<br />

Spending time with yourself is one of the best ways to get to<br />

know and understand your subconscious mind. When you are<br />

surrounded by distractions and other people, you are not thinking<br />

about your subconscious mind as it is working for you. You are<br />

focused on reacting to others rather than reflecting upon yourself.<br />

By focusing on your breath and experiencing pure relaxation,<br />

fears and worries from your subconscious mind will most likely<br />

begin to appear. Rather than stressing about them and getting<br />

caught up in your thoughts, this is the time to understand them and<br />

begin to let them go.<br />

This practice of relaxation allows you to dive deep into your<br />

subconscious mind and understand the thoughts that you carry<br />

in the back of your head throughout the day. As you practice this<br />

relaxation more frequently, you will learn how to get rid of these<br />

thoughts and shape them into positive ones.<br />

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the<br />

American <strong>Martial</strong> <strong>Arts</strong> Association Sport Karate League and Hall of Fame, and has been a member of the Duke University<br />

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness<br />

Meditation for <strong>Martial</strong> <strong>Arts</strong>, as well as several other books, programs, and audio CDs on meditation and success training.<br />

60 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by agsandrew (top right)

All books are avaiable on www.Atouchofzen.com<br />

or to place your order over the phone.


Social Media Marketing Is Here<br />

To Stay, But Are You On Board?<br />

by Sean Lee<br />

There is no doubt that our world is crazy about Social Media! If you school doesn’t<br />

make use of it well, you’re behind the times and in need of getting connected with<br />

this powerful marketing channel for your school. Social Media Marketing is one form<br />

of Internet marketing can give you a greater Web presence through participating in<br />

various social media networks. Simply put, it is “networking” online.<br />

Here are three reasons:<br />

1. As our customers, and the public in general,<br />

spend more and more of their time online, the<br />

rise and impact of social media will continue<br />

to expand. With a supercomputer in virtually<br />

everyone’s pocket, and the amount of time<br />

we’re spending on these devices expanding<br />

at breakneck speed, social media<br />

provides consumers with the social connections<br />

they desire, and businesses with a<br />

marketing platform to reach them.<br />

2. It reduces marketing expenses. You<br />

can save a lot of money on printing and<br />

mailing costs because everything<br />

is done electronically over the<br />

Internet. Joining a social network<br />

on the Internet doesn’t<br />

cost anything so it is one<br />

of the best FREE forms of<br />

marketing.<br />

3. It increases enrollment<br />

and income.<br />

Through social media<br />

you gain greater<br />

exposure rapidly once you start. You can instantly reach unlimited<br />

markets with the click of your computer’s mouse. The<br />

increased Internet presence leads to an awareness of your<br />

school which leads to more enrollment and income.<br />

Did you know that Pepsi dropped TV advertising for the<br />

Super Bowl back in 2010 for the first time in 23 years to<br />

invest $20 million in a social media campaign? Traditionally,<br />

small business has spent the majority of their marketing dollars<br />

offline. From 2010, small businesses increased their use<br />

of email marketing and raised their budgets for social media.<br />

Clearly, social media marketing has taken over for quite<br />

some time, and it is the form of marketing that can help your<br />

school reach the next level. But what if you don’t know much<br />

about social media? That’s alright because I’ve been helping<br />

hundreds of martial arts school owners over many years raise<br />

their web presence and marketing impact with social media<br />

automation.<br />

You should not be out of the loop or ineffective with regard<br />

to social media marketing when you can quickly and easily get<br />

on track with a profitable social media campaign. Call me at<br />

1.800.275.1600 or email Marketing@ourams.com to find out<br />

more on taking the next step to elevate your school’s enrollment<br />

and income with social media marketing.<br />

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools<br />

and specializes in online and social media marketing using his extensive professional experience in<br />

sports and martial arts marketing, contract negotiation, and investment.<br />

62 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by anyaberkut

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Convenience Morality, Part 1<br />

by Shihan Allie Alberigo<br />

When I was a young man around the age of 20, one of my martial art teachers taught<br />

me a very valuable lesson.<br />

Actually the reality is he did it unintentionally by stealing from<br />

me. Just recently another person that I thought was a friend of<br />

mine and a high ranking Grandmaster did something similar by<br />

showing me their true colors in a conversation we had, unveiling<br />

he had been holding a grudge for many years and never truly<br />

looked at me as a friend.<br />

In the first story the teacher didn’t technically reach into my<br />

pocket and take my money or go into one of my bank accounts<br />

and steal. We had entered into a business partnership together<br />

and he went back on a series of promises resulting in a<br />

huge amount of money lost for me and years of<br />

time wasted. The deal was, I would work hard<br />

and put in the time and make money through<br />

a series of companies we started and we<br />

would invest the profits into real estate, later<br />

flipping the properties for a profit and keep<br />

growing the business.<br />

At one point he decided he was going<br />

to live in the very house we invested in and<br />

make it his permanent residence.<br />

In turn I was going to lose out on<br />

all the time, money, effort and<br />

energy I had put into this first<br />

deal. He justified his<br />

actions 100 different<br />

ways, skewing the<br />

facts but the reality<br />

was he was living in<br />

a house I worked<br />

hard to buy. This<br />

was one of the most<br />

valuable lessons I<br />

ever learned.<br />

Skip ahead 25 years, as a martial<br />

art teacher running a rather<br />

successful martial art school I deal with people on a daily basis interacting<br />

with hundreds of people. While the majority of clients are<br />

kind, honest, loving great people, I have seen a trend that supports<br />

my theory, leading me to believe that a majority of people will do<br />

what is right, expected and proper as long as it fits neatly into their<br />

schedule. If it takes above and beyond effort to do what is correct<br />

they may stop, making an excuse or finding a reason to walk away<br />

and not do anything at all. I have come to one definitive conclusion<br />

- society has adapted what I call “Convenience Morality.”<br />

In many situations people are frozen in the feeling of ease and<br />

comfort. One of my mentors and self-help guru Tony Robbins<br />

talks about the human desire to experience pleasure. I agree with<br />

his statement. Sometimes though this quest for pleasure may be<br />

short term and result in long term pain or at a minimum wasted<br />

time - RE: drinking alcohol, smoking, drugs, stealing, cheating,<br />

over eating or eating improperly etc. Another example that is less<br />

drastic may be procrastination. Waiting till the last minute to study<br />

for a test and then cramming. This person may pass the test but<br />

they will forget the material just as quickly – resulting in wasted<br />

time due to the lack of actual knowledge for time spent. The initial<br />

desire to experience pleasure is destroyed by the long term result<br />

of long lasting pleasure.<br />

The same goes for Morality. What can I do today that is easy to<br />

help people? There are a small percent of the population that will<br />

go out of their way to help people if it doesn’t fit into their comfort<br />

zone or pleasure. For example, if we help someone and it makes us<br />

feel good, and it is easy to do, we may do it. But if we know helping<br />

someone may create pain for us, a larger group of the population<br />

will avoid it. This again, is a matter of convenience or comfort.<br />

I have proven this over and over again when I run charity events<br />

in my martial art school. With the mass volume of students I have<br />

in my school we could ban together and make a considerable difference.<br />

Unfortunately, when I speak to my students, parents and<br />

friends, they look me in the face and yes me to death. They don’t<br />

actually go out of their way to help.<br />

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu<br />

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies.<br />

64 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4


Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />


Do You Have Items to Sell?<br />

Is There Something You Need?<br />

Selling Your School?<br />

Looking to Buy a School?<br />

Are You An Instructor Looking For a<br />

Career in The <strong>Martial</strong> <strong>Arts</strong>?<br />

Are You a School Owner<br />

Looking to Hire Instructors?<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 65


What is a healthy lifestyle?<br />

(Part 2)<br />

by Grandmaster Y. K. Kim<br />

Do you want to lose weight?<br />

Drink at least 7-8 cups of water a day. Eat limited amounts of<br />

protein and vegetables as well as whole grain carbohydrates, such<br />

as brown rice, and whole wheat bread, and vegetables. Avoid<br />

sugar or fat. Do not mix fats and carbohydrates in one meal. Doing<br />

so causes the body to store the extra calories.<br />

Do you need a lot of energy for strenuous physical work? Eat<br />

lots of good carbohydrates and drink water for energy.<br />

Do you need concentration for a desk job? Eat fewer carbohydrates<br />

and increase your intake of water, herbal tea, and natural<br />

juice. Also eat protein and vegetables together for<br />

mental power.<br />

Do you want to have good time management?<br />

Do not eat too much at one time,<br />

because it can make you sleepy. Avoid<br />

junk food because it can make you fatigued.<br />

Drink water, herbal tea, and juice<br />

to cleanse your internal body and gain<br />

energy.<br />

Do you want to develop a positive<br />

attitude? Remember, you are what you eat<br />

and drink. As a result, you should always eat<br />

and drink wisely to be a better and wiser<br />

person. Change junk food to healthy<br />

food and change soda to water<br />

to build a positive attitude.<br />

Do you want to have a<br />

productive life? Follow the<br />

five finger system: the<br />

thumb is bigger than any<br />

other finger, so eat a big<br />

breakfast for a productive<br />

day; the second<br />

finger is small, so have<br />

a snack between breakfast<br />

and lunch; the middle finger is longer, so have a good lunch for<br />

a productive afternoon; the fourth finger is smaller than the middle<br />

finger, so have a snack between lunch and dinner; the last finger is<br />

the smallest among the five fingers, so have a light dinner for easy<br />

digestion when you sleep. (Exception: if you work in the afternoon<br />

or at night, adjust the timing of your 5 meals accordingly.)<br />

Intentionally transform eating junk food into eating healthy<br />

food. Your body will take care of you.<br />

(2.) Exercise Daily to get in shape<br />

Imagine that you wear dirty and stinky clothes, so you are uncomfortable<br />

and tire easily. No one will want to stand close to you<br />

because you smell like a dead fish. However, it’s OK because you<br />

can always wash your clothes and wear them again. If you’ve been<br />

sweating in them for 6 months without washing them, they will be<br />

rotten. You won’t be able to wash them this time, because they<br />

will shred into a million pieces. You may say, “Hey, Y. K. Kim, don’t<br />

worry. I will throw these rags away and buy new clothes because<br />

I am rich.” You are right. You can throw away your clothes and buy<br />

brand new ones.<br />

Likewise, if your body is dirty, you can clean it up. But if your<br />

body rots, you can’t throw it away. No matter how rich or powerful<br />

you are, you can’t replace it like you would an outfit.<br />

Once you throw away your body, it will never come back again.<br />

You need exercise to clean out your body, release your stress, expel<br />

toxins, and energize yourself. Remember, 85 percent of modern<br />

sickness -- like cancer, heart attack, and depression -- comes<br />

from modern stress, and it causes some people to commit suicide.<br />

Prevention is better than cure, and exercise is the best prevention<br />

to build physical fitness.<br />

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written<br />

over 30 books on martial arts, business, leadership, and success. He has won numerous public service<br />

awards and is the founder of the leading martial arts marketing and management company in the US.<br />

66 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by Ridofranz (top right)

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Children and the Art of the<br />

Sword, Part 4<br />

by Shihan Dana Abbott<br />

Ages 10 to 13<br />

The 10 to 13 year olds are able to adjust all the strikes.<br />

Their attention spans have increased, thus allowing longer practice<br />

sessions on any one technique. This age range also seems to<br />

enjoy one-on-one combat. It is a good time to introduce using two<br />

weapons (one in each hand).<br />

Simple games can include contests similar to “King of the Hill.”<br />

This game is conducted by having the students line up. The first<br />

two students in line battle until the first strike occurs. The loser<br />

gets zero points. The winner gets one point and continues on to<br />

fight the next student in line. Again, the winner<br />

gets one point, and the loser gets zero.<br />

This continues until you reach the end of<br />

the line. At the end, the student with the<br />

most points wins.<br />

In case of a tie,<br />

the students with<br />

the same number<br />

of points then<br />

battle until a winner<br />

is determined.<br />

Generally speaking,<br />

at thirteen, students<br />

are physically ready to<br />

train more intensively,<br />

however, it is important<br />

to decide whether<br />

they are mentally<br />

ready for this<br />

jump as well. The<br />

instructor must judge<br />

whether they are large<br />

enough in stature and<br />

mature enough in demeanor<br />

to do so.<br />

There are many other<br />

examples of ways you can<br />

incorporate the sword into<br />

your program for younger<br />

martial artists. Be<br />

creative in coming up<br />

with different games<br />

or “drills” to reinforce<br />

the techniques you<br />

are teaching. The main<br />

things to remember are<br />

to avoid overstressing<br />

young<br />

bodies and<br />

keep young<br />

minds (and attention<br />

spans) engaged. Most of all, keep it interesting, keep it simple and<br />

keep it fun!<br />

As stated in an earlier article, by starting with soft weaponry,<br />

instructors don’t need to worry about the inability of children to<br />

handle bamboo or wood to teach basic sword strikes. Students<br />

can also begin learning sword techniques earlier through the use<br />

of games and simple exercises. In addition, the fear of injury that<br />

we often see in students when they’re concerned about being<br />

struck by the Shinai or Bokuto is removed.<br />

Adapted from Lin Conklin<br />

Samurai Sports, Inc.<br />

Children’s Curriculum development<br />

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education<br />

in Tokyo. He has published five books and designed a US Patent. Abbott has also conducted seminars in<br />

over 30 countries and obtained his black belt at the Hombu dojo in Yokohama. He currently offers online<br />

classes on LearntheSword.com, his unique swordsmanship academy.<br />

70 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by master1305 (top right)

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Just Sell Something<br />

by Grandmaster Stephen Oliver<br />

Peter Drucker said the purpose of a business is to create and<br />

keep a customer. That’s right. Our job is to find someone who’d<br />

love to do what we do and get them enrolled. Once enrolled then<br />

it’s sweat blood to keep them engaged, happy, and training.<br />

Strange how often I talk to owners who think there’s more to it<br />

than that. What should you go to bed thinking about and wake up<br />

and immediately work on – to the exclusion of all else? How do I<br />

get a new student? How do I keep the ones I have longer? (and,<br />

how do I ratchet up my tuition) Really that’s it. We’re in an incredibly<br />

simple business.<br />

For years my life boiled down to I need 12 Intros and 6 enrollments<br />

a day (across 6 schools) That was really it. Each month I<br />

needed 240 Intros and 120 enrollments. Every day started with<br />

thinking about marketing and student retention. Every day ended<br />

thinking about – that’s right – marketing and student<br />

retention.<br />

For a single school, you can gross<br />

$100,000+ per month with 2 intros, 1 enrollment<br />

each day. Each day you wake up<br />

and figure out what you could do – today<br />

– right now to generate at least 2 intros –<br />

today. See, that’s pretty simple.<br />

And, certainly I’d rather it be set up<br />

and create 252 appointments which turned<br />

into close to 100 enrollments between<br />

August and September 2018, like<br />

Jan Lappin did during recent<br />

“Back-To-School” – Orientation<br />

Days. But, hell if<br />

you need to, take a right<br />

out the front door of your<br />

school and start knocking<br />

on doors. How many<br />

would you have to knock<br />

on to generate 2 intros?<br />

Really, if it took 2 hours<br />

let’s say 1 yes and a BUNCH<br />

of nos per hour. And that 2<br />

hours turned into 1 enrollment<br />

at $400 down and<br />

$200 a month X 12 – that means that those two hours generated<br />

$2,800 in contract amount and $400 cash right away. Let’s see<br />

that’s $200 an hour for the labor of knocking on doors. Not bad,<br />

right?<br />

And, seriously I’ve rarely had my staff knocking on doors, or<br />

“VIP’ing” however, it works just fine. And, let’s see $200 an hour<br />

X 40 hours X 4.2 = $33,600 a month from one person’s labor.<br />

Not bad.<br />

Really, what’s your excuse?<br />

Just make sure that EVERY day you create a minimum of 2<br />

Intros and that at least 1 end up enrolled. The most profitable<br />

single school I’ve ever seen was running on that formula more or<br />

less. It was <strong>22</strong> enrollments a month, each ultimately worth $5,000<br />

each. Therefore $110,000 gross revenue per month. Way over<br />

$50,000.00 a month NET profit. Not bad for one school?<br />

The secret?<br />

1 enrollment a day. Keep them A LONG time. Charge enough<br />

to average $200+ per month per student. That’s the formula. It’s<br />

enough to make you rich in the martial arts school business. Sadly,<br />

for some it has nothing to do with XMA, Hyper, adding “cage-fit” or<br />

Krav Maga to your traditional school.<br />

Want to be very successful? Develop OCD (Obsessive Compulsive<br />

Disorder) about 2 (and, only 2) things:<br />

First: What am I doing RIGHT NOW, to create new students? Did<br />

I create AT LEAST 2 intros today?<br />

Second: What else can I do to keep students longer?<br />

Oh, and by the way. The answer to the second question. Want<br />

to know “THE SECRET?” Hire only NICE people. Train them how to<br />

be nice to the students and the parents. Treat each student like a<br />

cherished friend or family member.<br />

From my perspective the easiest way to sell something is faceto-face….<br />

Next in line on the phone. WAYYYY down the list is sending<br />

them an email.<br />

What you’ve got to do is move people from “suspect” to “prospect”<br />

– in other words get them to “raise their hand” and express<br />

interest in what you do. Interest is a big deal. You can shout all<br />

day long to get the attention of someone who’s not interested.<br />

It’s mostly a waste of time. However, moving them from a little bit<br />

interested to a student is typically not all that hard over time and<br />

through education.<br />

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of<br />

Mile High Karate schools, and founder of the <strong>Martial</strong> <strong>Arts</strong> Wealth Mastery Program.<br />

72 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4



Teaching Child Students Jujitsu<br />

By Master Carlos Machado<br />

I have this thought that less is more. Whether it’s teaching kids or adults, you have<br />

one technique.<br />

The difference is that for kids I make the goals more attainable.<br />

An adult can think it out and see things ahead, but kids<br />

are in the moment. A lot of people have challenges in terms<br />

of keeping the attention span of the kids, and that’s one of<br />

the challenges. Kids’ classes are not about teaching; it’s more<br />

about show and tell and exciting them. It’s not only about<br />

entertaining, but there also comes a point that you have to<br />

incorporate the discipline, the mindset with a mat chat and create<br />

a structure.<br />

I feel kids are visual and they don’t as much sometimes because<br />

their attention is not there. Sometimes a year difference<br />

between a kid and another can be like a mountain to climb. It’s<br />

kind of funny because you put them all in the same<br />

group. I believe you have to hit the endorphins,<br />

so when I teach the kids are in constant motion<br />

even when they’re watching a technique.<br />

As long as they are focused on their<br />

body, it’s easier for me to keep their minds<br />

wherever I need them to be. If they’re left<br />

idle in terms of not moving and just listening,<br />

it’s really hard.<br />

For instance, other martial arts<br />

like Karate and Taekwondo have<br />

a better experience in regards<br />

to the teaching aspect,<br />

because you do kicks in the<br />

air and you can do all the<br />

demonstration with the<br />

mirror. The kids have<br />

more things they can<br />

focus attention on. But<br />

in Jujitsu, you have the<br />

instructor and another<br />

training partner to<br />

practice with. To help the kids, I use animals to illustrate different<br />

characteristics that I want them to get.<br />

If I wanted to grab and squeeze, for instance, you’re going to<br />

be like the anaconda or the big bear, whatever animal you want to<br />

be. You start to pick the kid’s imagination. You might ask, how do<br />

we integrate this with the curriculum? The curriculum needs to be<br />

streamlined. Have the list of the techniques, the lesson plan, the<br />

warmups, how much you repeat, how many minutes you spend<br />

on each drill, what intensity of sparring and all the rules of engagement;<br />

every academy will nitpick what works best for them. Then<br />

the key here is triggering the imagination because I feel that gives<br />

them the most.<br />

Here is an example of how we do the constant motion: if I teach<br />

my kids how to do a Jujitsu guard pass, I break it down into two<br />

groups: one half are the passers, the other half the finishers. I teach<br />

them, first, how to be in their position. We do a little running around,<br />

like musical chairs; they run around and you pick a spot on the mat.<br />

If you don’t do it, you do squats or push-ups; making a big deal in a<br />

fun way out of it. Then, I teach them the rules of engagement.<br />

They’re having fun and understanding what is asked of them<br />

at the same time. I think the challenge with kids is how clear the<br />

instruction is for them to interpret. For all ages the language that<br />

I’m explaining for an illustration is universal and I don’t care what<br />

degree they are or if they have a learning disability, they’re going<br />

to get it. We make a big deal when they know where to find<br />

their spot, they know what’s asked of them and perform what’s<br />

expected of them. We clap and tell the parents to get them<br />

engaged too.<br />

I like the parents to be on the same page, being enthusiastic,<br />

giving little pats on the back or acknowledgement every<br />

time there’s a little detail that the kid gets through. For me, it is:<br />

endorphins, imagination, and making sure you’re clear about<br />

what the expectations are for each of the things you want the<br />

kids to do.<br />

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United<br />

States of America. Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos<br />

Machado came to the USA in the early 1990’s with his brothers where they formed the RCJ Machado<br />

Jiu Jitsu Association, one of the strongest & growing BJJ organizations in the world today.<br />

74 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4



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and one of the best ways to do that<br />

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Less Can Be More! (Part 1)<br />

By Tom Patire<br />

As the world changes public privacy becomes less private due to technology, namely<br />

cameras. They are everywhere and anywhere, some seen - many unseen.<br />

To make things even with all of the hi-tech camera phones<br />

that the majority of people carry look how quick people video<br />

events, especially alterations or racially charged situations, then in<br />

seconds put them up on social media. Yet, a number of people in<br />

our society seem to not care and do what they want, when<br />

they want, and to who they want - thinking that they<br />

will get away with it.<br />

Situations that involve rioting, burning, looting,<br />

hurting, and destroying private and public<br />

property. Do these types of people really think<br />

that these acts will go unpunished? Take it<br />

from me as a private protector and a licensed<br />

bodyguard by trade, I have been in many situations<br />

where things have erupted, and chaos<br />

took over. Situations like the LA and Bensonhurst<br />

riots, and storming Capitol Hill. My teams and I<br />

were in the heart of it with a major news<br />

crew who were there to get<br />

the minute-by-minute<br />

scoop. I remember asking<br />

a police captain after witnessing<br />

buildings getting<br />

destroyed “Why can’t<br />

this be stopped?” His<br />

answer was direct and<br />

unemotional, he said<br />

“Today they break<br />

the law, tomorrow<br />

they answer for it.<br />

We as law enforcement<br />

have all the<br />

time, resources,<br />

and manpower to<br />

find them one by one<br />

and arrest them! From there it’s up to the judicial system.” He was<br />

so right. Months later I saw on the news how many of them were<br />

arrested for their actions with some crying and others hiding their<br />

faces in disgrace as they were being escorted to the jail. The biggest<br />

aid to finding them was all of the footage from cameras in and<br />

on buildings, ATMs in the surrounding areas, as well as what was<br />

posted on social media via cell phones.<br />

So now to my point of why a seasoned martial artist such as myself<br />

preaches, yes preaches, the concept that ‘Less Can Be More’!<br />

Do not get me wrong I will never say that using your skill set for defense<br />

of yourself or a person that cannot defend themself is wrong.<br />

It is one of the reasons why we train! But over doing it to the point<br />

of no return could end up costing you more than you think. It may<br />

go criminal, civil or both. You may end up in jail, on probation or being<br />

sued. You may lose something or everything that you worked<br />

so hard to achieve. Even if all points to you being 100% in the right<br />

you may still have to go out of pocket and hire a lawyer to prove<br />

your innocence and protect your assets. Remember this - even<br />

bad guys, tough guys, or crazy guys, sue! It is the American Way!<br />

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared<br />

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>, and The Wall Street Journal. He has written several books and has personal<br />

safety programs that can be incorporated into your martial arts school, available at TomPatire.com.<br />

78 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photography by Kiyoshi Tanno (top right)



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Teaching The Complex Art Of<br />

Kung Fu, Part 3<br />

by Professor Willie “The Bam” Johnson<br />

Key Points Of Teaching The Complex Art Of Kung Fu<br />

Lead by example, show and ask, not tell- you should always<br />

make sure you are carrying yourself in a positive manner and go<br />

above and beyond the call of duty. Then others around you will do<br />

the same.<br />

Conduct yourself in a respectful positive manner in and outside<br />

the school to the best of your ability – you can not lead two<br />

lives, who you are is who you are in front of the student body as<br />

well as behind closed doors. Don’t be a fake leader.<br />

Be human not superhuman by admitting your<br />

shortcomings and mistakes – no one is perfect<br />

and if you present yourself as not being perfect<br />

but always striving for perfection you will be<br />

looked up to and respected for your honesty.<br />

Develop great people and then you will<br />

have great champions- sometimes it is about<br />

letting go and allowing others to become great in<br />

order for you to move to a higher plateau.<br />

Be prepared, on time, as<br />

well as the first to arrive<br />

and the last to leave –<br />

always put your best foot<br />

forward, the hard worker<br />

will be rewarded without<br />

even having to ask for it.<br />

Give credit to a higher<br />

being and teacher than<br />

yourself – only spirituality<br />

will take you above and<br />

beyond all situations.<br />

Stay in shape and<br />

maintain a high standard<br />

in your skill – practice<br />

what you preach.<br />

Pay due respect to your instructor – highlight and promote<br />

others for a job well done because then they will be even more<br />

willing to go above and beyond the call of duty.<br />

Be involved in community service and charity – in order to<br />

receive you must give, give, give it away first!<br />

Discuss the painful process of learning with positive feedback<br />

– praise, correct, praise – never allow anyone to feel that their best<br />

was not good enough.<br />

Keep class continually flowing with positive energy – give<br />

more than 100% of what you have – this allows others to then give<br />

100% in return not 80%.<br />

Try to keep discussions along the line of the students level of<br />

comprehension – do not talk over them, but to them.<br />

Make sure you demonstrate all techniques with perfection –<br />

keep your skill level sharp because after all your students will only<br />

retain 80% of what you give them.<br />

Give students high fives, thumbs up, head nods and smiles –<br />

everyone wants to be praised, adults, teens and children alike.<br />

Refer to each student with sir and mam – to get respect you<br />

must first give respect.<br />

PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seventime<br />

sport karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television<br />

shows. He is also the national spokesperson for the Stronger than Drugs Foundation and the Champions<br />

Against Drugs.<br />

80 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by Tuned_In (top right)



6 Ways To Deal With Setbacks<br />

By Lee Milteer<br />

Adventurous soul that I am, I signed up for flying lessons a few years ago. The day of<br />

my fourth lesson my instructor was letting me pilot the plane. It was very windy, and I<br />

was having a heck of a time staying on course.<br />

The Burning Question<br />

To deal effectively with setbacks, you must question your current<br />

perceptions. Your personal perceptions filter all your incoming<br />

experiences of life. These perceptions are strongly held rules and<br />

regulations in your mind that can blind you to creative solutions.<br />

When you resist new ideas, you reject new ways of thinking before<br />

you’ve even given them a chance.<br />

It’s only realistic to understand that there will be obstacles. But<br />

there is a fine line sometimes between being realistic and pessimistic.<br />

Keep trying to overcome setbacks by using more intelligent<br />

data, systems, knowledge, and clear plans—as many<br />

times as it takes.<br />

Tips for Dealing with Failure:<br />

1. Reframe your situation. No matter<br />

how disappointed you are about a setback,<br />

ask yourself, “What have I learned<br />

here?” Force yourself to answer this<br />

question till you find the answer. It<br />

helps to remember things can always<br />

be worse (“At least X didn’t happen”).<br />

Your mindset is crucial<br />

for success—whether you<br />

think you can or think you<br />

cannot, you are always<br />

right! Control your internal<br />

dialogue to focus on<br />

solutions, not blame.<br />

2. Analyze exactly<br />

what went wrong. Who<br />

dropped the ball,<br />

what systems failed, or<br />

worse—did you not have<br />

a plan or system? Leverage what you learn to bring you one step<br />

closer to your goals. Don’t focus on “failing”—focus on what you<br />

can do now to be successful.<br />

3. Be flexible: It is important you become flexible in your view of<br />

life. We should all learn to imitate the simplest laws of nature. Water,<br />

for example, takes the path of least resistance on its journey to<br />

the sea. When it comes to a rock, it simply flows around it. Making<br />

smart adjustments and changing your course of action are just as<br />

necessary to get you where you’re going. Sometimes it’s important<br />

to know when to cut your losses and set another goal. However,<br />

never abandon goals just because you’ve had a setback. Abandon<br />

goals or projects only if they have lost meaning for you.<br />

4. Always ask for feedback from others you trust. And don’t think<br />

of their feedback as criticism! Credible resources, such as your own<br />

Team, your Coaches, & Mastermind support can provide fresh eyes<br />

to help you succeed and move forward. People who have no skin in<br />

your game can more easily separate emotions from facts, helping<br />

you see exactly the adjustments needed to reach your goals.<br />

5. Don’t take score too soon. Unless you hear the fat lady singing,<br />

don’t make the mistake of judging yourself negatively just because<br />

you have taken action that has failed. We are all works in progress.<br />

6. Success is judged not on how quickly you succeed but how<br />

quickly you recover. So pick yourself up, dust yourself off, and<br />

keep going. The quicker you recover, the quicker you reach your<br />

goals. As Confucius said, “Our greatest glory is not in never failing,<br />

but in rising every time we fail.” With every failure you gain more<br />

knowledge and insight than you did before, as long as you learn<br />

from your mistakes.<br />

BEST,<br />

Lee Milteer<br />

Performance and Productivity Coach<br />

Millionaire Smarts Coach<br />

www.milteer.com<br />

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV personality<br />

who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources.<br />

82 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by Gajus

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“Educare” Pt. 1<br />

by Shidoshi Alfredo Tucci<br />

Etymology tells us that to educate, from Latin “educare”, means “to guide from the<br />

outside”, as well as “to take out what you have inside.” Educating is the most noble<br />

and elevated profession; like being a doctor, it’s rather a priesthood than a simple job.<br />

My grandfather was a master, and he was it in more ways than<br />

one. He even helped me with Latin, which was then a matter that<br />

we all had to study, although at that time it was depreciated as<br />

being something useless; but strangely enough, it has been one of<br />

the few things that have really helped me later in life (of course, infinitely<br />

more than all that string of nonsense and uselessness that<br />

they made me memorize). Having information doesn’t<br />

mean to know; knowing how to use the data is<br />

what works, and using them wisely is what<br />

counts.<br />

In education, character is to be molded<br />

with painstaking care, like if you were cultivating<br />

a plant, trying to cut here and there<br />

every possible “wrong direction” with great<br />

care and affection, but mostly, irrigating and<br />

fertilizing the ground so that growth occurs.<br />

But “wrong direction”, respect to what?<br />

Every era, every culture has its taboo. Every<br />

Master will err if he is not able to perceive<br />

the confines of his ministry. A real good<br />

Master is not only aware of his own<br />

boundaries, but he also knows<br />

that his first achievement will be<br />

to not become, consciously or<br />

unconsciously and for the sake<br />

of his own defects, the castrator<br />

of what the student may have<br />

inside or give of himself.<br />

However, the final goal is<br />

not the accumulated data, not<br />

even its functionality, because<br />

in the end, it’s not only the<br />

results that counts in education;<br />

perhaps this could be so in a world that lived outwardly,<br />

however what usually happens is that we individuals live in both<br />

directions, toward the outside and toward the inside, and certainly<br />

you can reach a great social success while remaining an absolute<br />

idiot, unhappy and hopeless. A Master should never forget that he<br />

is treated to unforeseeable material.<br />

It’s obvious that for me, educating doesn’t mean teaching data;<br />

educating is teaching to live. The Master will part from the strands<br />

that the pupil has, and his task is that of making these strands visible,<br />

polishing them and leading them to the best of the proposals<br />

so they can give birth. If the student later builds with them a chair<br />

or a cruise ship, it’s up to him; and not only because freedom is a<br />

great thing, but especially because pretending to intervene otherwise<br />

will inevitably end in disaster.<br />

Transmitting our frustrations, pretending to cure ourselves in<br />

somebody else’s body, has always the same price: Our own and<br />

others’ misfortune. Therefore the Master, like a wise and loving<br />

father (or a mother), should get involved to the same extent in<br />

which he should practice detachment. Arduous task, indeed, but<br />

not without satisfaction, because there is no pleasure like seeing<br />

flourishing what you planted; and even in a selfish way for he who<br />

loves knowledge and wisdom; as his magisterium suggests, teaching<br />

is the best way to learn.<br />

Speaking about that, they say that nothing teaches more than<br />

personal examples. Well, this is false. Example doesn’t teach by<br />

itself, rather it’s something from which we can learn. The Master<br />

who believes this provision and tries to impose its reflection is<br />

wrong, because the students will notice what the Master kindly<br />

perceives, and they will interpret it according to their understanding<br />

and inclinations,<br />

and it’s well known that what for some people is great, for<br />

others can be horrific. The wise respect the difference, because<br />

evolution only arises from it.<br />

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing<br />

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several<br />

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain.<br />

86 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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Key 1 – The Right Set-up<br />

Your pro shop must have an appealing look to catch the eye<br />

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Key 2 – The Right Supplies<br />

Your pro shop supplies should be moving in and out<br />

quickly (like a revolving door) rather than sitting and<br />

collecting dust for weeks at a time. Turning the key<br />

to the door for earning an extra $250 to $500 every<br />

week is as simple as knowing what your students<br />

need and want. You just have to have the right supplies<br />

in stock or available online.<br />

You make the curriculum that requires uniforms<br />

and sparring equipment. You make the<br />

rules that require special performance clothing and shoes for your<br />

exhibition team. Also, you control the kind of promotions you run,<br />

like camps and seminars that call for supplies from your pro shop.<br />

Got the idea?<br />

Key 3 – The Right System<br />

Since you’re not a manufacturer, you need to get connected<br />

with a quality supplier, like Vision, USA. Partnering up with a reliable<br />

vendor enables you to access quality supplies<br />

that will be quickly delivered to your pro shop or<br />

to your online customers. In addition, Vision’s inexpensive<br />

supplies make turning a good<br />

profit simple.<br />

Second, you need a powerful<br />

software program with great pro<br />

shop features. You’ll be able to<br />

quickly know your inventory, track<br />

student purchases, and get various<br />

financial reports. We recommend the<br />

features in ATLAS Pro.<br />

Just take these three keys to open the<br />

doors for successful pro shop sales and greater profitability<br />

in your school.<br />

For more information on quality supplies and setting up a<br />

profitable pro shop call 1.800.424.5425 to speak with a friendly<br />

customer service agent at Vision, USA. It is one of the biggest and<br />

most active supply companies in the industry, and the official and<br />

exclusive sponsor of the USA Taekwondo Association. Its quality<br />

products and on-time delivery are outstanding, with extremely<br />

high levels of customer satisfaction.<br />

Visit VisionMA.com for more information<br />

MR. SUN KANG is the President of Vision <strong>Martial</strong> <strong>Arts</strong> Supply, Los Angeles Branch, who helps school owners all over<br />

the US maximize their retail sales and drive more revenue into their schools.<br />

88 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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Master the Art of Operating<br />

Your School<br />

by Master Tina Bane<br />

Suppose you were in need of a serious surgical procedure, but an expert with a<br />

wrench instead of a scalpel was going to perform it. Would you knowingly subject<br />

yourself to the hands of an inappropriate expert or less than the best with so much at<br />

stake? Of course, not! You’d want the person with the right skills doing the job. How<br />

about the operation of your school?<br />

Surely you’ve heard the expression, “Jack of all trades, master<br />

of none.” As an experienced martial arts school owner or<br />

one just starting out, you know or are finding out<br />

how relevant that quote is in regard to running<br />

your school. You know that operating a martial<br />

arts school requires a multitude of tasks and<br />

many of them you’re not prepared for.<br />

First, you must get paid because you have<br />

chosen running a school as your profession.<br />

Pro’s get paid amateurs don’t. Collecting<br />

student tuition can be one of the most difficult<br />

tasks for a school owner because<br />

you go from being the teacher to a<br />

bill collector. In addition, tuition<br />

management requires keeping<br />

accurate records like<br />

an accountant. Are you<br />

prepared for either of<br />

these tasks?<br />

Second, you<br />

have to build up and<br />

maintain your student<br />

enrollment. Getting<br />

students into your school calls for<br />

good advertising and promotion.<br />

You have to come up with ideas<br />

that work each month. Do you know<br />

how to design and write a simple flyer so it looks professional<br />

and makes your school look better than your competitors? It’s<br />

likely, you don’t do graphic design or write ad copy on a professional<br />

level.<br />

To keep up with your competition, you should also have an internet<br />

presence. This means you need to have an attractive school<br />

website that draws your community to your school. Do you know<br />

how to design a website?<br />

Third, you have to manage all aspects of the school professionally.<br />

Handling telephone calls and visitors in a way that leads<br />

them to enroll is very important. Are you equipped with sales<br />

skills? Scheduling, training staff, and building maintenance are also<br />

necessities and require management skills. Have you managed<br />

others or a business before?<br />

Think about it, if you just had to do the tasks mentioned on your<br />

own it would require bill collecting, accounting, graphic design,<br />

writing, advertising, promotion, web design, sales, and management<br />

skills. This is just the tip of the iceberg and we haven’t even<br />

talked about the reason you opened your school which is to<br />

instruct in the martial arts. To do all of this on your own is professional<br />

suicide.<br />

Maybe you’re thinking, “I can hire individuals to do each of<br />

those tasks.” Unless you’re already wealthy that may end up being<br />

financial suicide. Just imagine the cost for an accountant or a web<br />

designer alone. Even though this is true, the idea of getting some<br />

help is the right track for mastering the operation of your school if it<br />

could be done inexpensively.<br />

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school<br />

with successful after school and summer camp programs.<br />

90 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by SerhiiBobyk

Lee Milteer is an Internationally known and celebrated<br />

Entrepreneur, Visionary, Best Selling Author, Award winning<br />

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The Value of Stress Training<br />

by Grandmaster Tim McCarthy<br />

Human beings behave differently in a hot state and a cold state.<br />

In a cold state, you have full control of your mind – your<br />

heart rhythms are consistent and you can think clearly and<br />

logically. In a hot state your body has released hormones,<br />

your heart rhythms are inconsistent, and your brain does not<br />

function so logically. Perhaps you have experienced someone<br />

insulting you, you got angry but couldn’t think of anything to<br />

say, and then five minutes later you thought of a couple of<br />

great comebacks that you could have said. Under stress, you<br />

did not react at your best.<br />

Self-defense situations usually happen in a hot state. When<br />

someone threatens you or your family, it’s natural for your<br />

adrenaline to start flowing. Although the adrenaline<br />

sharpens your reactions and increases your<br />

strength, it probably clouds your mind, so you<br />

may become indecisive or even paralyzed with<br />

fear. You may not react at your best.<br />

When we teach self-defense in our<br />

classes, if we always allow our students to<br />

practice in a cold state, they may not react at<br />

their best when confronted with real trouble.<br />

We need to get them into a hot state during<br />

class, so that they have practice reacting<br />

under stress. We don’t want to take them<br />

out to get into bar fights, so we have<br />

to do our best to create different<br />

levels of stress in class. Here<br />

are some ideas:<br />

1. Yelling. Simply ki-haping<br />

in class can help raise the heat<br />

during practice.<br />

2. Strikes. Use a fun noodle<br />

or a paddle pad to strike<br />

students during basics or<br />

forms practice to help them<br />

stay focused on the techniques<br />

and to create an<br />

emotional reaction.<br />

3. Attention. Ask one or two students to stand up and demonstrate<br />

a technique while everyone else sits and watches.<br />

It builds their confidence as they learn to perform under<br />

emotional stress.<br />

4. Tests. Tip tests and belt tests create stress, especially if the<br />

student knows his family and friends are in the audience watching.<br />

They build confidence and provide practice at performing<br />

under stress.<br />

5. Demo. Allowing students to perform in demos adds the<br />

possibility of public embarrassment if they make a mistake<br />

on stage. They learn to perform under stress and to recover<br />

from mistakes.<br />

6. Contact. Occasionally, under strict supervision, allow a<br />

little heavier contact (to safe areas) during one step or free<br />

sparring so that the students feel a little fear and/or release<br />

adrenaline, and learn how to act and react in the hot state.<br />

If you have a grappling school, allow a little more pain in the<br />

joint locks and throws, but obviously don’t allow them to hurt<br />

each other.<br />

7. Aggression. During self-defense training, let students<br />

practice slowly and gently while learning the technique, then increase<br />

the speed and strength of the attack as the student gets<br />

better at the technique. Toward the end, let partners practice<br />

aggressive attacks with shouts, menacing faces, and aggressive<br />

grabs or strikes to approximate a street attack.<br />

8. Verbal Self-Defense. Teach students positive ways to<br />

handle verbal aggression like insults and then practice insulting<br />

each other. At first the insults may create a hot state of embarrassment<br />

or anger, but with practice, students will learn not to<br />

get upset over words.<br />

Being able to remain calm during a stressful situation is a<br />

powerful life skill you can teach your students. Being able to<br />

react quickly and decisively in a violently aggressive situation<br />

is a possibly life-saving skill you can teach your students in the<br />

safety of your classroom. Help them develop the confidence<br />

to handle any situation that comes up by training under controlled<br />

stress.<br />

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator<br />

with a master’s degree in education. He has been instrumental in developing two industry-changing<br />

programs, plus has directed and been featured in hundreds of martial arts videos and webinars.<br />

92 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by NeilLockhart

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9 Keys of Black Belt<br />

Leadership Charisma<br />

1. To be believed, you have to be believable. Say what you<br />

mean and mean what you say. Your behavior must be consistent<br />

with what values you would like everyone to believe you live by.<br />

Black Belt Excellence has to be on display in your school. No piles<br />

of whatever behind the front desk, or in the corners of the room.<br />

2. To be interesting, you must be interested. Talking is okay, but<br />

listening is better. Create lasting relationships by asking questions.<br />

Listen to their answers and ask questions about their answers.<br />

You’ve heard the old saying, “You have two ears and one mouth<br />

for a reason”, learn to use them in proportion.<br />

3. Give respect in order to receive it. Respect<br />

is reflected. Giving respect to another person is<br />

like opening a door to new opportunities. Be<br />

first to bow, shake hands, smile, and speak.<br />

4. Only real compliments are sincere.<br />

Recognize the good in others and make it<br />

personal. Be a good finder. “Any fool can<br />

find something wrong and point it out,….and<br />

most do”. Stop using phrases like “Good Job”<br />

or “Awesome” and instead, tell them exactly<br />

what you noticed and are complimenting<br />

them on.<br />

5. Graciously accept<br />

compliments. Never<br />

refuse them. Deflecting<br />

a compliment often<br />

draws unwanted<br />

attention and<br />

belittles both you<br />

and the person<br />

who has offered<br />

it. Just say,<br />

“Thank you.”<br />

6. Say what you are for, not what you are against. Once you<br />

voice your opposition, you become part of the problem. Once you<br />

say how you can help, you become part of the solution.<br />

7. Dress to impress, and always look your best. It is human<br />

nature to judge appearances. You can be perceived positively or<br />

negatively: the choice is yours.<br />

8. Words are indelible-use them wisely. What you say, you can’t<br />

take back. Bad<br />

words are like bad attitudes. They simply work against you.<br />

9. Avoid “charisma crushers” by using proper tone of voice and<br />

body language.<br />

What you say and how you say it always tells what you<br />

really mean.<br />

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />

martial arts instructors on proper business practices and is used by schools all over the country.<br />

94 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

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A Diary of a Black Belt, Part 6<br />

By Sensei Gary Lee<br />

One year later<br />

2nd Brown<br />

This test I was in charge of setting everything up. I spent the<br />

night in the Dojo and helped bring in and host the special guest<br />

Sensei Tanaka. I went to the lumber company and got the bricks<br />

and boards for the Test, set the chairs, tables and made all the refreshments.<br />

I had to get all the paperwork together, which was like<br />

preparing for a huge storm that you know is coming. Can’t believe<br />

I’m testing for second Kyu Brown, what a ride it has been!!<br />

Gotta go, Black Belts are arriving, I will write later if I survived!!<br />

Well, I am at the hospital with four of us that got banged up today.<br />

My finger is broken and I am the lucky one, the other guys got<br />

knocked out by our special guest today at the Test and one guy is<br />

not waking up. Everything was OK, until we got this guy in a corner,<br />

bad mistake, he hit Charlie first, round kicked Bobby, did a picture<br />

perfect jump spin back kick in the face on Kea and kicked my hand<br />

when I grabbed him. He smiled as if he knew he had hurt me. We<br />

were all going for second Kyu except Kea, he was going for Black,<br />

maybe that’s why he knocked him out.<br />

Update ***I was in the back room and heard the<br />

Black Belts talking, they said Kea was running his<br />

mouth about the test and he was not going to be<br />

stopped. Well I hope Kea wakes up. Heck I hope<br />

we passed, so many people were hurt when we<br />

left for the Hospital. I don’t know, brutal test!!<br />

Learned a lesson, never talk out loud before<br />

a High Dan test and say your thoughts if you do<br />

expect a world of hurt!, oss<br />

Kea finally woke up. I didn’t leave his side<br />

though the night, scary night, man<br />

that was a heck of a test, it wasn’t<br />

the toughest test, but it was<br />

the one that made me the<br />

most nervous.<br />

Real Karate is a scary<br />

adventure like a bad,<br />

bad storm!, oss.<br />

Passed.<br />

Three years later<br />

1st Kyu Brown<br />

Bull in the ring, pure self defense and street application, kata, application<br />

of kata, Bunkai precision movement of the Kata applied to<br />

uki’s attacking, this is what I have learned and I want my Black Belt.<br />

I know I am a Black Belt now in my mind, heart, and body. I just<br />

have to go through the hardest part of my life the next five hours<br />

or so and show I am ready<br />

to be a white belt all over<br />

again and realize making<br />

Black, if I do, is a whole<br />

new beginning , just like<br />

starting over with good<br />

strong basics, oss.<br />

Sensei has me fighting<br />

and doing kata every<br />

weekend at any event he<br />

can put me in. Normally I<br />

run Sepai or Ni Gi Shi Ho<br />

or Teiki Kata. If I tie, I run Supra Empi, a Goju form I learned from<br />

a Goju Student visiting Sensei Tanaka two years ago. It normally<br />

wins Grand, but I don’t use it except under extreme situations, oss.<br />

This Test I am ready, I want Black Belt really bad!, oss.<br />

It was what I expected and also learned a great lesson, never<br />

quit. Always do the best you can and always help a friend in need.<br />

Today, I sacrificed a situation and saved a friend, but I got stuck<br />

pretty good for the decision. Afterwards, a couple of Black Belts<br />

came up to me and said they would have done the same thing.<br />

That made me feel pretty good, even though I got a bruised rib<br />

and black eye, take care of your bras.<br />

Passed.<br />

Three Years Later<br />

Shodan Black Belt<br />

Protecting the History, One Warrior at a Time<br />

www.sportkaratemuseumarchives.com<br />

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate<br />

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in<br />

the movie Sidekicks, and is the founder of the National Sport Karate Museum.<br />

96 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by Miljan Živković (top right)

Protecting the History, One Warrior at a Time<br />

The History of<br />

Traditional Karate Pioneers,<br />

Legends and Champions<br />

in the 20th Century.<br />



Why Struggle, When ATLAS Can<br />

Make Your School Management<br />

Effortless?<br />

by Kirk Pelt<br />

Do you NEED a new software system customized for martial<br />

arts schools, but are too confused with all of the different choices?<br />

Or maybe you are old fashioned and think the new systems will<br />

be too complicated? But, ‘High Technology’ usually proves to be<br />

easy in performance. That’s what ATLAS <strong>Martial</strong> <strong>Arts</strong> Software<br />

is all about! ATLAS makes it so easy for you to run your <strong>Martial</strong><br />

<strong>Arts</strong> school. It is so incredible it can even do things while you are<br />

teaching classes or even spending time with your family! Doesn’t<br />

that sound simply amazing? The software management system is<br />

one of the best martial arts school management systems that you<br />

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its automated features you could increase your income by<br />

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ATLAS is an internet based system. There are<br />

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The ATLAS system also gives you a<br />

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You may integrate it with many other<br />

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system applications on the Internet.<br />

You might want to put links to<br />

other sites you may have such as<br />

your Facebook or other social<br />

media pages, or a blog page, and especially YouTube. One of the<br />

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The ATLAS technology may sound complicated, but this<br />

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the next level. Everything is automated within the system as the<br />

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ATLAS Software is your absolute one stop shop when it<br />

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CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion<br />

dollar, multi-school organization, has a 30-year track record of success, and is currently on<br />

the leading edge of martial arts curriculum and business innovation.<br />

98 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4


A Touch of Zen<br />

ATouchofZen.com .................................61<br />

Atlas <strong>Martial</strong> <strong>Arts</strong> Software<br />

Atlas<strong>Martial</strong><strong>Arts</strong>Software.com ...............2, 38, 52<br />

Action Hero Photos<br />

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Adventures of Harry & Friends<br />

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AFKA <strong>Martial</strong> <strong>Arts</strong> Retreat<br />

AFKA<strong>Martial</strong><strong>Arts</strong>.com .............................24<br />

Amazing <strong>Martial</strong> <strong>Arts</strong> Websites<br />

Amazing<strong>Martial</strong><strong>Arts</strong>Websites.com. . . . . . . . . . . . . . . 11, 79<br />

American <strong>Martial</strong> <strong>Arts</strong> Alliance<br />

WhosWhoInThe<strong>Martial</strong><strong>Arts</strong>.com ....................19<br />

AMS Billing<br />

OurAMS.com ................................ 68, 108<br />

AMSkids<br />

OurAMS.com/AfterSchool .........................75<br />

Black Belt Principles<br />

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Break Like a Champ<br />

TeamChipTKD.com ............................... 77<br />

Budo International <strong>Magazine</strong><br />

BudoInternational.com .............................81<br />

Extraordinary Marketing<br />

ExtraordinaryMarketing.com .......................73<br />

Master Karen Eden<br />

Century<strong>Martial</strong><strong>Arts</strong>.com ............................15<br />

Grandmaster Jessie Bowen<br />

ElitePublications.org ...............................51<br />

Kick Start Kids<br />

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Kids Point MMA<br />

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Kovar Systems<br />

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Learn the Sword<br />

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Lee Milteer<br />

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MA Biz Academy<br />

MABizAcademy.com ..........................55, 101<br />

<strong>Martial</strong> <strong>Arts</strong> Business Institute<br />

MaBusinessInstitute.com ..................... 43, 105<br />

<strong>Martial</strong> <strong>Arts</strong> History Museum<br />

MAMuseum.com .................................95<br />

Ninja Fighting Techniques<br />

tuttlepublishing.com ...............................31<br />

Otomix<br />

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Sport Karate Museum<br />

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An-Shu Stephen K. Hayes<br />

NinjaSelfDefense.com ............................45<br />

Grandmaster Tim McCarthy<br />

4d-2d.com ........................................13<br />

Grandmaster Tom Patire<br />

TomPatire.com ...................................32<br />

Vision<br />

VisionMA.com ......................................3<br />

Warrior Defence Lab<br />

TheEvolutionOfKrav.com ..........................30<br />

Grandmaster Y. K. Kim<br />

YkKim.com ...................................67, 107<br />

Grandmaster Zulfi Ahmed<br />

Lulu.com ..........................................21<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 99


The Persistence Factor, Part 2<br />

by Grandmaster Bill Clark<br />

I recently watched some episodes of “Million Dollar Ideas”. Almost every single<br />

success story had its share of MASSIVE CHALLENGES… the idea didn’t sell at market,<br />

the first orders after prototype approval were flawed on delivery.<br />

Almost every one of the entrepreneurs had staked their life<br />

savings on their idea coming to fruition, often to the tune of<br />

hundreds of thousands of dollars… including their parent’s life<br />

savings. It was agonizing to watch! What did the successful have<br />

in common? They climbed the obstacle, solved the problems<br />

and... PERSISTED!<br />

Persistence is the ingredient that truly separates those at the<br />

top from the also-rans and wannabes.<br />

Like all the other ingredients, it can be easily<br />

learned, and all you have to do to put it into action<br />

is decide to just do it! BUT… your goal has to be<br />

important enough, or you will give up.<br />

Out of the greatest disasters come the greatest<br />

redemptions. As legendary radio commentator<br />

Paul Harvey so aptly put it, “In times like<br />

these, it pays to remember there have always<br />

been times like these.” The desire and<br />

determination to succeed must<br />

never waiver.<br />

If you’re not failing every<br />

now and again, it’s a<br />

sign you’re not doing<br />

anything very innovative.<br />

Woody Allen He<br />

makes movies about<br />

pessimistic introverts<br />

who never<br />

give up, and in the<br />

end get the girl.<br />

(Which obviously<br />

must be the goal!)<br />

Experience is what you get when you are looking for something<br />

else. That’s a quote by Mark Twain that was on the back of a<br />

matchbox. I thought of it a lot – when anyone told me what a great<br />

experience<br />

something was, no matter how challenging, it never felt great! In<br />

a nutshell, gaining experience is often very disappointing.<br />

Just as Thomas Edison did in his thousands of failed attempts<br />

to design a light bulb, they successfully demonstrated what<br />

didn’t work.AND…By eliminating ideas that didn’t work, the path<br />

to success became clearer. This is a classic example of positive<br />

re-framing.<br />

Almost all life’s journeys – personal, family, professional - involve<br />

a painful process of fixing problems. By eliminating problems<br />

you finally find something that works.<br />

So here’s the BIG THING:<br />

Do you know that most people give up not knowing how close<br />

they actually were to success?<br />

If you can learn to treat a setback as another way not to reach<br />

your goals you’ll never have to waste time doing things that way<br />

again! Re-group and try a different approach, and know that by<br />

doing this you are actually closer to your goal.<br />

By genuinely learning from your experiences, you will start to<br />

see how your setbacks are actually necessary steps on the path<br />

to success.<br />

I’ve helped thousands of people who are afraid they might<br />

make a mistake with their training. And I tell them – Well, get over it<br />

because you ARE going to make lots of mistakes! But they are not<br />

really mistakes.<br />

I have a saying: A mistake is only something you make when<br />

you know better. Otherwise, it’s a learning experience.<br />

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of<br />

the Year. He is widely considered one of the top experts in martial arts business with over 50 years<br />

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He<br />

is one of the largest multi-school owners in the world.<br />

100 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4

EVERYTHING You’ll EVER Need<br />

to Market Your <strong>Martial</strong> <strong>Arts</strong> School!<br />




Mining for Instructors: Planting<br />

the Seed, Part 2<br />

Here I will demonstrate in just seven easy steps how you can improve and grow<br />

the instructor training and recruitment process in your school, providing yourself<br />

and your school with highly skilled and dedicated instructors.<br />

Plant Seeds As Early As You Can<br />

The process of planting the seed of becoming an instructor<br />

begins at the very first meeting with a new student. Upon conducting<br />

the trial lesson, the instructors will communicate<br />

two influencing ideas. The first is complimentary<br />

of the student on their performance, suggesting<br />

they may even possess the<br />

talent required to one day<br />

become a master instructor.<br />

This statement is part<br />

of their goal-setting and<br />

future-planning objectives.<br />

The second statement is<br />

explaining that all of our<br />

instructors were at one time<br />

a beginner student just like them, and even you<br />

began your own journey in a very similar fashion.<br />

It’s no secret that the majority of our instructors<br />

come not from outside talent acquisition,<br />

but are grown and nurtured within our<br />

school from the very beginning. It’s a<br />

source of great pride for our instructors<br />

who began their martial arts<br />

journey with us from the beginning<br />

and have now achieved the titles<br />

of Instructor, Master Instructor,<br />

or even School Owner/Director<br />

themselves.<br />

Use Visual Examples Throughout Your School<br />

Having photos of instructors, master instructors, junior instructors,<br />

and other student leaders from around the school and office<br />

where you enroll students is valuable. Take a new prospect on<br />

a school tour and point out the photographs of all the people in<br />

leadership and teaching positions. Have a patch system displayed<br />

in view of the students and prospects so they can<br />

see what they’ll earn and what they’ll need to work<br />

toward. Uniforms and special belts are allocated<br />

only for instructors to wear. Framed articles and<br />

letters of appreciation, which were written by parents<br />

and other students in the application of your<br />

instructors and awards or certifications they<br />

received, are all part of promoting your staff<br />

development system and culture.<br />

School Literature Should Promote Instructor Training<br />

Opportunities<br />

Strategically placed suggestions and statements throughout<br />

your literature, both digital and hardcopy, must have information<br />

and recommendations of how they, too, can one day become an<br />

instructor in your institution, and how your instructors are recognized<br />

and supported. Your culture and training should encourage<br />

one to become a master instructor and that it’s a part of their training<br />

requirements. All the literature that your black belt candidates<br />

get should clearly outline the process and procedures of how one<br />

is now required to teach and guide others, and how your system<br />

encourages senior/junior mentorship and role modeling.<br />

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial<br />

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban.<br />

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten<br />

locations across Texas.<br />

102 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by Ljupco

TOOL<br />


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establish a relationship with your<br />

local school system, this is it!<br />

Get this FREE sample of the<br />

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members enjoy every month to<br />

lock in student retention and<br />

bring dozens of new students<br />

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Tools & Tactics<br />

Remove Any Doubt That You’re<br />

Only In It For The Money<br />

by Chris Lee<br />

Most of the martial arts masters I speak with on a daily basis became professional<br />

instructors because they wanted to share with others the benefits they had received<br />

from practicing the martial arts.<br />

They remember the close bond they had with their own master,<br />

and the impact he had on their lives. They hope they can earn that<br />

kind of respect from their own students and have a similar effect<br />

on their lives.<br />

They did not open a martial arts school so that<br />

they could chase after people for money. That<br />

just wasn’t part of the game plan.<br />

Unfortunately, things happen. The<br />

primary income of a martial arts school is<br />

the tuition students pay for instruction,<br />

and that tuition is usually paid over time,<br />

in monthly payments. Not everyone will<br />

remember to pay on time. Some people<br />

will have accidents and other unforeseen<br />

expenses, and will not want to<br />

pay for a month or two. At that point,<br />

what can you do?<br />

Here’s a little secret: the<br />

right answer is NOT to become<br />

the bill collector and ask the<br />

students for the money they<br />

owe you. The right answer is<br />

also NOT to ask your wife or<br />

a staff member to ask the student<br />

for money. Both of these<br />

solutions create more problems<br />

than they solve because<br />

they set up an adversarial<br />

relationship between the<br />

student and the school.<br />

Fortunately, the right<br />

answer is also just one easy step: hire a<br />

professional tuition billing service<br />

from the beginning to take all<br />

those headaches away. You<br />

can then take all the time<br />

you and your staff currently<br />

spend on sending late notices,<br />

calling students on the phone, and<br />

dealing with frustrated parents in<br />

person, and use that time to<br />

recruit new students. Every<br />

hour you spend collecting<br />

current tuition could<br />

be invested in recruiting<br />

new students who are worth<br />

thousands in additional income.<br />

When you try to handle your billing<br />

in-house, you save a nickel and miss out<br />

on making dollars. It’s just not worth it.<br />

Professional companies also provide additional professional<br />

services, like accounting. Whenever you want to know who has<br />

paid and who is late, you can get up-to-date reports online anytime.<br />

In addition, the best companies offer other valuable services<br />

like marketing materials, management assistance, and consulting.<br />

If you or any member of your staff is wasting time and ruining<br />

your reputation by chasing after students for money, I recommend<br />

that you trade in your headaches for extra time to enroll new<br />

students, and earn new income. Call the professionals at AMS at<br />

1-800-275-1600 to preserve your dignity and the good reputation<br />

of your school. AMS is your one-stop-shop for martial arts school<br />

owners. We do it all, so you don’t have to.<br />

MS. CHRIS LEE is a martial arts business development consultant with a background in online and<br />

social media marketing.<br />

104 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4<br />

Photograph by Liia Galimzianova (right)


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Use Summer Camp to Promote<br />

After School<br />

by Chief Master Mike Bugg<br />

For most of the year, we’re always discussing ways to promote for summer camp. Now<br />

that summer camp is up and running, why not use it to promote after school?<br />

I’m sure that’s common sense and probably already in<br />

your plans, but how are you executing it? Are you<br />

openly discussing it and asking students during the<br />

day? Do you plan on using promotional tools?<br />

Do you have an after school brochure? Do you mention<br />

it to any potential parent and student that<br />

comes your way, whether at an exhibition,<br />

demo, promotion, belt testing, etc.?<br />

Sometimes we only get what we ask<br />

for, and when it comes to martial arts<br />

enrollments, you have to ask!<br />

Some students are too shy to ask<br />

about your school or too timid to<br />

train in the way of the arts in front<br />

of other people. By making a simple<br />

gesture their way, you can create a<br />

whirlwind of lifetime benefits for that<br />

one person, including additional financial<br />

benefits it could provide for you and your<br />

school.<br />

What makes summer camp promoting<br />

for other programs an even<br />

stronger asset is that your summer<br />

camp likely has the largest group of<br />

students that your school ever has<br />

in one setting at any given time<br />

throughout the entire year.<br />

With this, your options are<br />

various and your words easily<br />

heard. On top of that, those<br />

students that are enjoying<br />

their time day in, day out at<br />

summer camp will jump at the<br />

chance to stay involved in your school into the school year,<br />

especially if their friends are and they continue to strive for<br />

higher ranks.<br />

It’s that kind of excitement that their parents won’t be able to<br />

deny when after school sign up opens.<br />

All of these promoting techniques create a cycle of success. The<br />

more you promote other programs during summer camp, the<br />

more those programs will flourish.<br />

Then you can promote other upcoming events and programs<br />

during those times and create even more business and attention.<br />

Each opportunity can help the next be even bigger.<br />

Before you know it, you have a top martial arts school, and your<br />

competition will be left in the dust.<br />

For more information regarding summer camp and after school<br />

programs, call a friendly AMSkids Marketing Consultant at<br />

1-800-275-1600.<br />

CHIEF MASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-per-year<br />

location, with one of the largest after school and summer camp programs in the country.<br />

106 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 4 Photograph by JackF (Right)

Transform Your School<br />

Transform Your School<br />

with Grandmaster Y. K. Kim<br />

The most successful martial arts<br />

business leader in the world<br />

Y. K. Kim<br />

• Author of a best seller<br />

and 14 other books<br />

• Producer, writer, director,<br />

and star of the action<br />

film Miami Connection<br />

• Publisher of <strong>Martial</strong> <strong>Arts</strong><br />

<strong>World</strong> <strong>Magazine</strong><br />

• Motivational Speaker<br />

• Recipient of Y. K. Kim<br />

Day in Central Florida<br />

• Founder of <strong>Martial</strong> <strong>Arts</strong><br />

<strong>World</strong><br />

• Chairman of a consulting<br />

company on marketing<br />

and software<br />

Meet Modern Educator and<br />

Contemporary Philosopher<br />

Grandmaster Y. K. Kim<br />

Motivate Your Students<br />

• Unbreakable Student<br />

Loyalty<br />

• 100% Retention<br />

• Enduring Pride in Your<br />

School<br />

Boost Your School<br />

• Double your<br />

Enrollment<br />

• Double your Income<br />

• Build the #1 School<br />

in your town<br />

I Love to Promote the <strong>Martial</strong> <strong>Arts</strong> -- I will not<br />

charge even one penny. It is a small token of my<br />

appreciation to the martial arts industry, and my<br />

honor to pay back the debt of gratitude I owe to the<br />

martial arts community.<br />

Book Y. K. Kim at www.ykkim.com<br />


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