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T<br />
TOPS<br />
M<br />
OF THE MONTH<br />
O<br />
Essential News About The Players In<br />
The Retail Property Market In Germany<br />
THE HOTTEST DEALS +++<br />
INTERVIEWS +++ STATEMENTS<br />
+++ PARTICULARS +++<br />
ANALYSES +++ PROJECTS<br />
presented by HI-HEUTE.DE<br />
JUNE <strong>2022</strong><br />
The future of German city centers: a feasibility study on the implementation of mixed-use concepts in former department store properties.<br />
<br />
Photo: PwC Germany<br />
From department store<br />
to mixed-use property<br />
In a study on the future of German<br />
city centers, PwC shows<br />
that promising mixed-use reuse<br />
of former department store<br />
properties is possible under<br />
planning law in almost all the<br />
locations studied. However,<br />
in addition to comprehensive<br />
structural changes, precisely<br />
tailored utilization strategies<br />
are required for the respective<br />
location.<br />
Today, little remains of the department<br />
store as an epochal<br />
symbol of the German economic<br />
miracle. Changing consumer<br />
behavior and the emergence<br />
of new retail concepts have<br />
already led to a profound transformation<br />
of stationary retailing<br />
in recent decades. And the<br />
COVID 19 pandemic has acted<br />
as an accelerator of change in<br />
shopping behavior over the past<br />
two years. In the process, online<br />
retail appears to be emerging as<br />
the biggest winner. Stationary<br />
retail, on the other hand, which<br />
had shaped the inner cities for<br />
decades in post-war Germany<br />
and into the new millennium,<br />
is disappearing more and more<br />
from the shopping streets of our<br />
city centers.<br />
Major challenges<br />
Benjamin Schrödl, Director<br />
PwC Germany: „In view of the<br />
change, investors as well as<br />
urban planners will inevitably<br />
have to deal with the future use<br />
of former department store properties.<br />
Small to medium-sized cities in<br />
particular are facing major challenges<br />
in light of this development,<br />
as department stores often<br />
formed the heart of city centers.<br />
The rapid remediation of vacancies<br />
offers the opportunity to<br />
significantly increase the attractiveness<br />
of city centers again<br />
and, in addition to shopping<br />
opportunities, to attract other<br />
types of use, such as housing in<br />
particular, back to the centers.“<br />
At around 88 percent, almost all<br />
of the former department stores<br />
surveyed are located in designated<br />
core areas and only three<br />
percent in other special areas.<br />
In nine percent of the cases, the<br />
development is based entirely<br />
on §34 BauGB.<br />
More than half of the former department<br />
stores require structural<br />
changes or adaptations.<br />
Retail integration<br />
In 91 percent of the cases, a<br />
promising mixed-use concept<br />
is possible under zoning law. At<br />
50 percent, the mixed-use approach<br />
is the most common type<br />
of reuse. In another 38 percent<br />
of cases, a decision regarding<br />
the after-use and, consequently,<br />
a potential mixed-use approach<br />
is still pending.<br />
For 63 percent of the existing<br />
mixed-use concepts, the integration<br />
of retail space is planned<br />
for the first floor. Harald<br />
Heim: „Municipal stakeholders<br />
in particular are likely to be<br />
particularly concerned about<br />
strengthening downtown retail.“<br />
Irrespective of the type of<br />
building use individually specified<br />
in accordance with the<br />
BauNVO, a mix of uses can be<br />
achieved by classic residential<br />
forms, generally from the second<br />
floor upwards, by means<br />
of vertical structuring - this is<br />
a building planning procedure<br />
in which buildings are assigned<br />
different uses in their vertical<br />
arrangement. Beyond the basic<br />
uses of retail, restaurant, office<br />
and residential, site planning is<br />
based on local trends and gaps<br />
in demand. „Examples include<br />
cultural after-uses such as an art<br />
pop-up store, integrating a gym,<br />
opera house or library,“ Schrödl<br />
said.
Page 2 T O M<br />
NEWS<br />
<strong>June</strong> <strong>2022</strong><br />
Dreiländergalerie<br />
on the home stretch<br />
Opening date set for September 29th<br />
The opening date for the<br />
Dreiländergalerie in Weil am<br />
Rhein has been set. The doors<br />
of the new center will open<br />
to visitors on September 29,<br />
<strong>2022</strong>.<br />
Construction work is progressing,<br />
90 percent of the rental<br />
space has been leased, and contract<br />
negotiations are underway<br />
for the last vacant stores. Now<br />
comes the crowning glory of<br />
the project development: the<br />
grand opening at the end of<br />
September. The grand opening<br />
event is to include many activities<br />
and offers around the opening<br />
day.<br />
From daily needs to fashion and<br />
lifestyle, visitors to the Dreiländergalerie<br />
will find numerous<br />
international brands in a total of<br />
70 stores, including Abercrombie<br />
& Fitch, Guess, Hollister,<br />
Hunkemöller, Kult, Levi‘s,<br />
Only, Peek & Cloppenburg,<br />
Replay, Snipes and Triumph.<br />
Daily needs are also catered for<br />
- thanks to Rewe, Lidl, Alnatura<br />
and Rossmann. The extensive<br />
food court or the restaurant<br />
n the competition for one of<br />
Germany‘s biggest brand<br />
awards, the German Brand<br />
Award, Art-Invest‘s Kö-Bogen<br />
project in Düsseldorf won<br />
over the top-class jury of experts<br />
with its brand competence<br />
and came out on top in<br />
Berlin. Initiated by the German<br />
Design Council, the German<br />
Brand Award honors<br />
the most successful German<br />
brands and brand builders.<br />
With its future location in the<br />
center of the Rhine metropolis<br />
Düsseldorf and its cityscapedefining<br />
silhouette, the Kö-Bogen<br />
has already become an architectural<br />
icon far beyond the<br />
borders of the state capital.<br />
As part of the German Brand<br />
Awards <strong>2022</strong>, star architect<br />
Daniel Libeskind‘s lighthouse<br />
The Dreiländergalerie in Weil am Rhein is scheduled to open at the<br />
end of September. <br />
Visualization: Chapman Taylor<br />
with its large rooftop terrace<br />
on the second floor are the<br />
perfect places to enjoy a meal.<br />
The food court with its twelve<br />
different gastronomic concepts<br />
offers an extensive culinary variety.<br />
A spacious underground<br />
car park rounds off the offer.<br />
Andreas Thielemeier, Center<br />
Manager of the Dreiländergalerie:<br />
„I am delighted that we will<br />
soon be able to show this modern<br />
and stylish center to our<br />
visitors and future customers.<br />
The opening date right at the<br />
end of summer is perfect. People<br />
can get inspired, enjoy the<br />
gastronomy and add great new<br />
fashion to their closet.“<br />
The building owner is CE-<br />
MAGG Weil am Rhein GmbH<br />
& Co. KG, whose representative<br />
is Apleona GVA Argoneo<br />
GmbH, and ASSMANN BE-<br />
RATEN + PLANEN KG is acting<br />
as overall planner. Chapman<br />
Taylor is responsible for<br />
the architecture.<br />
Two awards for the Kö-Bogen<br />
German Brand and Lighthouse Project of the Year<br />
The Kö-Bogen in Düsseldorf won the German Brand Award and<br />
the Lighthouse Project of the Year award. Photo: Art Invest<br />
project was able to prove its<br />
position as a lifestyle building<br />
brand in front of a top-class panel<br />
of experts - and with double<br />
success:<br />
In addition to the award for<br />
„Excellence in Brand Strategy<br />
and Creation,“ it also won<br />
the „Lighthouse Project of the<br />
Year“ prize.<br />
The award was for the digital<br />
content strategy at the Kö-Bogen<br />
- from building brand to<br />
public brand.<br />
GfK and<br />
NielsenIQ to merge<br />
NielsenIQ and GfK SE, two global<br />
data and analytics service<br />
providers, have announced their<br />
planned merger. The move will<br />
create new opportunities for both<br />
companies in the area of retail<br />
and consumer analytics. Using<br />
cutting-edge cloud technologies,<br />
NielsenIQ and GfK will be able<br />
to combine their complementary<br />
data and analytics tools, giving<br />
clients an even more comprehensive<br />
view of consumer spending<br />
throughout the shopping journey.<br />
This will enable them to identify<br />
trends early on, as well as<br />
respond more quickly to consumer<br />
needs and expectations. The<br />
details of the agreement for the<br />
merger were not disclosed.<br />
HIH Invest acquires<br />
three-unit portfolio for<br />
local shopping fund<br />
HIH Invest Real Estate has acquired<br />
a grocery-anchored retail<br />
portfolio of three properties<br />
from international investment<br />
company Gold Tree; the so-called<br />
Oyster portfolio. The transaction<br />
was carried out as part of<br />
an asset deal for the open-ended<br />
special AIF „Perspektive Einzelhandel:<br />
Fokus Nahversorgung“.<br />
The largest portfolio property is<br />
the LudwigArkaden with 14,564<br />
sqm of rental space in three sections<br />
on Potsdamer Strasse in<br />
Ludwigsfelde, Brandenburg.<br />
Built in 2016, the retail park in<br />
the catchment area of Berlin and<br />
Potsdam houses 19 broadly diversified<br />
tenants with Edeka as<br />
the main tenant. More than 400<br />
parking spaces are available to<br />
visitors.<br />
Christian Rosen new<br />
managing director at<br />
COMFORT in Düsseldorf<br />
COMFORT has appointed<br />
Christian Rosen as managing director<br />
of COMFORT Düsseldorf<br />
GmbH. The 50-year-old economic<br />
geographer has extensive<br />
experience and knowledge in<br />
the field of marketing retail-used<br />
real estate and was active in the<br />
Rhine-Ruhr region in leading positions<br />
at BNP Paribas Real Estate<br />
and Lührmann. Most recently,<br />
Rosen was Head of Investment<br />
Munich and authorized signatory<br />
for Catella Property Consultants<br />
GmbH throughout Germany.
Page 3 T O M<br />
TOP STATEMENT OF THE MONTH <strong>June</strong> <strong>2022</strong><br />
TOP STATEMENT<br />
<strong>June</strong><br />
„The question of what<br />
a shopping center<br />
needs to bring to a<br />
revitalization is a key<br />
one. First, it‘s important<br />
to determine why<br />
the location is struggling.<br />
Is it changes in<br />
the micro-location,<br />
e.g., a traffic connection<br />
that no longer<br />
exists? Do the supply<br />
and tenant mix still<br />
match demand? Has<br />
an important competitor<br />
in the surrounding<br />
area perhaps disappeared?<br />
This can also<br />
turn a location into a<br />
negative. And last but<br />
not least, does the<br />
property have structural<br />
problems?“<br />
Dr. Volker Kraft, Managing<br />
Partner of ECE Real Estate<br />
Partners, in an interview with<br />
the trade medium „Immobilien<br />
Zeitung“.
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Page 5 T O M<br />
ANALYSES <strong>June</strong> <strong>2022</strong><br />
BNP Paribas: The retail market<br />
is on the move<br />
Reasons for leasing: expansion, repositioning, market entry<br />
After a significant increase in<br />
letting momentum was already<br />
felt on the German retail<br />
market in the second half of<br />
2021, take-up in city center locations<br />
also showed a pleasing<br />
result in spring <strong>2022</strong>. This is<br />
the result of an analysis by<br />
BNP Paribas Real Estate.<br />
Overall, the letting volume in<br />
2021 was around twelve percent<br />
higher than in the previous year,<br />
while in the first quarter of <strong>2022</strong><br />
almost 22 percent more retail<br />
space was even newly let or<br />
opened than at the start of 2021.<br />
However, according to BNP Paribas<br />
Real Estate, much more<br />
exciting than the year-on-year<br />
comparison of take-up is the different<br />
intentions of the players<br />
and sectors behind these figures.<br />
Different<br />
motivations<br />
„Whether it is expansion in order<br />
to expand one‘s own store<br />
network, restructuring to improve<br />
and optimize locations and<br />
rental conditions in the wake<br />
of the Corona crisis, or market<br />
entry in Germany - the possible<br />
motivations for renting retail<br />
space are as varied as the brands<br />
behind them,“ explains Christopher<br />
Wunderlich, Head of<br />
Retail Advisory at BNP Paribas<br />
Real Estate. Accordingly, based<br />
on current leasing transactions,<br />
different motivations can be<br />
assumed behind the expansion<br />
plans of active retailers.<br />
Dynamism<br />
in the market<br />
The category of the most expansive<br />
labels across all sectors<br />
includes Royal Donuts (27<br />
deals), the eyewear label Mister<br />
Spex (20 deals), the burger<br />
chain Five Guys (14 deals), the<br />
fashion chain Only (14 deals)<br />
and the Dutch clothing expert<br />
Scotch & Soda (ten deals). All<br />
these brands already have a<br />
network of stores in Germany,<br />
which has been successively expanded<br />
with the latest leases. In<br />
BNP Paribas has noted increased leasing momentum in the retail<br />
market. <br />
Symbol image: Pixabay / StockSnap<br />
addition, Dr. Martens (footwear),<br />
Globetrotter (outdoor) and<br />
JD Sports (sporting goods) are<br />
among the most active retailers<br />
outside the top four sectors of<br />
food and beverage (proportionately<br />
24 percent), textiles (23<br />
percent), food (eleven percent)<br />
and personal care (ten percent),<br />
each with just under ten leases<br />
and openings since 2020.<br />
City center<br />
as a platform<br />
In the category of retailers repositioning<br />
themselves or where<br />
lease decisions are likely to be<br />
related to acquisitions or mergers,<br />
among other factors, Butlers<br />
(13 deals), Thalia (eleven<br />
deals) and s.Oliver (three deals<br />
since mid-2021) are examples.<br />
In this context, it can be assumed<br />
that in the case of Butlers,<br />
the chain store for home<br />
accessories, current and future<br />
activities on the retail market<br />
are closely linked to the takeover<br />
by Home24 and the associated<br />
broadening of the range<br />
of household articles. A merger<br />
could also be one of the reasons<br />
for the expansion plans of the<br />
bookstores Thalia and Mayersche,<br />
which have further expanded<br />
their market position following<br />
the merger, among other<br />
things by incorporating former<br />
Weltbild stores into their own<br />
store network. At s.Oliver, on<br />
the other hand, the repositioning<br />
of the brand in prime locations<br />
appears to be responsible for the<br />
retailer‘s activities in the leasing<br />
market. At any rate, the return<br />
of the textile expert to showcase<br />
locations such as Mönckebergstrasse<br />
in Hamburg, Frankfurt‘s<br />
Zeil and Neuhauser Strasse in<br />
Munich lead to this assumption,<br />
according to BNP Paribas.<br />
The category of labels that have<br />
only recently entered the German<br />
retail landscape includes,<br />
for example, the two international<br />
e-car brands Polestar (six<br />
deals) and Lynk & Co. (three<br />
deals). Together with the numerous<br />
deals of various bicycle<br />
brands, they stand as an example<br />
of the emerging (e-)mobility<br />
sector, which now represents an<br />
important demand group in the<br />
retail rental market. In addition,<br />
the market entries of the two<br />
Danish brands in the jewelry or<br />
menswear segment Maanesten<br />
(five deals) and Shaping New<br />
Tomorrow (three deals) recently<br />
attracted attention with leases in<br />
prime locations in A-cities. The<br />
„Labels to Watch“ category also<br />
includes the Dutch online electronics<br />
chain Coolblue, which<br />
has launched in Germany in<br />
Düsseldorf‘s Kö-Bogen II and<br />
on Limbecker Strasse in Essen<br />
and is one of the pioneers of innovative<br />
concepts in the areas of<br />
same-day and bicycle delivery.<br />
Often high rate<br />
of expansion<br />
The expansion behavior of active<br />
labels must also be differentiated,<br />
particularly in the selection<br />
of the city category. For<br />
example, there are a large number<br />
of retailers with a high rate<br />
of expansion who, when expanding<br />
their store network, repeatedly<br />
include locations outside<br />
the A and B cities in their plans<br />
in order to establish themselves<br />
here as an important part of the<br />
inner-city retail stock. These include<br />
renowned retailers such<br />
as Woolworth (32 deals), Ernsting‘s<br />
Family (15 deals), Tedi<br />
(15 deals) and Action (ten deals)<br />
in particular, where around 90<br />
percent of leasing activity since<br />
2020 has taken place in cities<br />
beyond the A or B locations.<br />
There, they are often the solution<br />
to corona-related vacancies<br />
and, as important anchor tenants<br />
in smaller communities, are making<br />
a significant contribution<br />
to the revitalization of city centers.<br />
Trend<br />
continues<br />
„In summary, from today‘s perspective,<br />
it can be assumed that<br />
the positive trend in leasing momentum<br />
is likely to continue.<br />
The large pool of active retailers<br />
from various sectors with<br />
broadly diversified location<br />
preferences suggests that there<br />
are definitely developments that<br />
represent countermovements<br />
to the much-cited thesis of the<br />
desolation and standardization<br />
of city centers,“ says Christoph<br />
Scharf, Managing Director of<br />
BNP Paribas Real Estate GmbH<br />
and Head of Retail Services, forecasting<br />
the further course of<br />
<strong>2022</strong>.
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Page 7 T O M<br />
NEWS <strong>June</strong> <strong>2022</strong><br />
KODi is on course for expansion<br />
with a new concept<br />
Discounter offers full range of products in small spaces<br />
Clear, barrier-free and with<br />
a friendlier design: With a<br />
new store concept, the household<br />
and drugstore discounter<br />
KODi aims to drive its nationwide<br />
expansion and establish<br />
itself as a neighborhood store<br />
in urban neighborhoods.<br />
Residents of two other towns<br />
have recently been able to enjoy<br />
a KODi store based on the latest<br />
concept. In Langen in the district<br />
of Offenbach, the chain is now<br />
represented with a new location<br />
on 415 square meters, as it is in<br />
Rheine in North Rhine-Westphalia<br />
on 440 square meters.<br />
In the long term, KODi plans to<br />
open new stores in all German<br />
metropolitan areas and is therefore<br />
constantly on the lookout<br />
for new properties.<br />
An average KODi store measures<br />
around 400 square meters<br />
according to the latest store<br />
concept and thus offers sufficient<br />
space to optimally present<br />
around 3,500 articles. „With our<br />
small-space concept, we are a<br />
big step ahead of many competitors,“<br />
reports Babak Kharabi,<br />
Managing Director of KODi<br />
Diskontläden GmbH.<br />
„The days when customers liked<br />
to stroll through large, impersonal<br />
stores with an unmanageable<br />
range of goods are over. A clear<br />
presentation of goods, cuttingedge<br />
assortment and discount<br />
New figures: Positive<br />
development at EDEKA Nord<br />
Economically successful financial year concluded<br />
Chairman of the Supervisory<br />
Board Wolfgang Matthiessen<br />
opened the annual general<br />
meeting of EDEKA Nord eG<br />
in front of around 90 merchants.<br />
Afterwards, the board<br />
presented the current figures<br />
of the past fiscal year.<br />
„In 2021, the Corona pandemic<br />
still had us firmly in its grip and<br />
presented us with many challenges.<br />
Despite the ongoing enormous<br />
burdens in the retail sector<br />
and in our wholesale as well as<br />
production operations, we were<br />
able to continue our growth of<br />
the past years. We have proven<br />
to be a reliable partner for consumers<br />
in the region,“ explains<br />
Stefan Giese, CEO of EDEKA<br />
Nord eG. Overall, the assessment<br />
of the 2021 financial year<br />
is positive.<br />
In the 2021 financial year, the<br />
independent merchants of EDE-<br />
KODi wants to establish itself in city district locations with a new<br />
concept. <br />
Photo: KODi<br />
KA Nord achieved a 2.9 percent<br />
increase in like-for-like sales.<br />
Group sales rose by 7.7 percent<br />
year-on-year to 3812.3 million<br />
euros. In total, three stores<br />
were newly opened, two former<br />
real properties were taken over,<br />
six properties were relocated<br />
and ten were expanded. As of<br />
December 31, 2021, EDEKA<br />
prices - that‘s what‘s in demand<br />
these days.“<br />
All the new openings differ from<br />
previous stores in that they have<br />
a fresh color concept - white<br />
with magenta accents instead of<br />
beige - as well as a more spacious<br />
design with wide aisles,<br />
signs with pictograms for the<br />
different product groups, and<br />
ground-level accessibility for<br />
wheelchair users and families<br />
with strollers.<br />
EDEKA Nord is satisfied with the past financial year.<br />
Nord supplied 658 stores (of<br />
which SEH 643 and Regie 15)<br />
with an average sales area of<br />
1238 square meters and generated<br />
consolidated net income<br />
of around 36.1 million euros in<br />
2021. At the end of 2021, six<br />
MARKTKAUF stores and nine<br />
EDEKA stores were operated by<br />
the company itself.<br />
SORAVIA acquires<br />
large retail property<br />
portfolio from<br />
PFEIFFER<br />
SORAVIA strengthens its<br />
commitment in Austria and<br />
acquires the EAGLE portfolio<br />
from PFEIFFER Beteiligungs<br />
GmbH. The real estate portfolio<br />
comprises 45 properties,<br />
mainly used as grocery stores,<br />
in attractive urban locations<br />
in seven federal states. For<br />
sustainable project development,<br />
SORAVIA relies on careful<br />
redensification in close<br />
coordination with the existing<br />
commercial tenants and in accordance<br />
with the individual<br />
requirements of the properties.<br />
In this way, highly sought-after<br />
locations in central areas<br />
are upgraded without sealing<br />
further valuable land. By means<br />
of new buildings, conversions<br />
or extensions, SORA-<br />
VIA creates additional usable<br />
space for mixed use and expands<br />
the portfolio with highquality<br />
real estate offers for<br />
commercial, residential and<br />
mixed use. The transaction<br />
was successfully completed<br />
in <strong>June</strong>; the parties to the contract<br />
have agreed not to disclose<br />
the purchase price.<br />
Frank Clemens new<br />
managing director<br />
at Wealthcap<br />
Achim von der Lahr has left<br />
the management of Wealthcap<br />
and also the company after<br />
about three years. Previously,<br />
he was with UniCredit Bank<br />
or Hypovereinsbank (HVB).<br />
The new managing director<br />
is now Frank Clemens, who<br />
also comes from HVB, where<br />
he had worked since 2012.<br />
Rainer Krütten, who has been<br />
a member of Wealhcap‘s management<br />
board since 2007,<br />
continues to be responsible for<br />
investment, portfolio and asset<br />
management as well as legal<br />
and tax. Markus Schmitt remains<br />
responsible for Finance,<br />
HR and IT.<br />
Peter Weidenhöfer, CEO of<br />
HVB Immobilien AG, succeeds<br />
Michaela Pulkert as a<br />
member of the Management<br />
and Supervisory Boards. Pulkert<br />
intends to focus on her<br />
duties at HVB. Boris Scukanec<br />
Hopinski remains Chairman<br />
of the Supervisory Board<br />
of Wealthcap.
From local hero ...<br />
Link your ideas<br />
to our investment<br />
spectrum<br />
As one of Europe’s leading investment managers for<br />
retail property, we are committed to further international<br />
expansion of our portfolio. We are interested<br />
in all types of retail property – from commercial<br />
buildings to retail parks and shopping centres. We<br />
welcome your ideas – let‘s do business!<br />
union-investment.de/realestate<br />
... to shopping star
Page 9 T O M<br />
NEWS <strong>June</strong> <strong>2022</strong><br />
HDE fears: Popular vouchers<br />
face extinction<br />
New EU directives threaten to make business model more difficult<br />
The German Retail Association<br />
(Handelsverband Deutschland,<br />
HDE) and the Prepaid<br />
Association Germany (Prepaid<br />
Verband Deutschland,<br />
PVD) believe that the sale of<br />
vouchers and gift cards based<br />
on e-money is at risk as<br />
a result of the current draft<br />
revision of the EU anti-money<br />
laundering regulations.<br />
In practice, the new requirements<br />
under discussion would<br />
mean that the customer‘s<br />
identity would have to be recorded<br />
for every purchase of<br />
an e-money product.<br />
„Vouchers have been the most<br />
popular Christmas gift in Germany<br />
for many years. Vouchers<br />
worth around three billion euros<br />
end up under the Christmas<br />
tree every year. This includes<br />
vouchers based on e-money.<br />
There is no objective reason<br />
to restrict this very successful<br />
business sector now in the name<br />
of the fight against money laundering,“<br />
says HDE CEO Stefan<br />
Genth on the EU plans.<br />
The previous threshold of 150<br />
euros, up to which the purchase<br />
Olaf Petersen, managing director<br />
and chief researcher<br />
at COMFORT, gets in touch<br />
mid-year with an interim review<br />
of retail and its real estate.<br />
The focus is on the leasing<br />
situation in German shopping<br />
cities and the development of<br />
the investment market.<br />
HDE and PVD fear that vouchers and gift cards based<br />
on e-money will soon disappear from the market.<br />
<br />
Symbol image: Unsplash / Blake Wiszt<br />
of e-money vouchers is possible<br />
without identity registration,<br />
has proven its worth, he said.<br />
On the Internet, the maximum<br />
limit for a transaction is even<br />
only 50 euros. There is no seriously<br />
justifiable money laundering<br />
risk with these small<br />
sums in conjunction with the<br />
risk-mitigating measures taken<br />
by the issuers, he said. The EU<br />
draft stipulates that in future the<br />
identity of customers should be<br />
recorded each time they purchase<br />
an e-money product such as<br />
e-money prepaid or gift cards.<br />
At the checkout, for example,<br />
the customer would have to<br />
show his or her ID card.<br />
„In times of growing sensitivity<br />
to personal rights and data protection,<br />
waiving this exception<br />
would run completely counter<br />
to the individual right to anonymity,“<br />
says Jonny Natelberg,<br />
executive director of the<br />
PVD. Many customers would<br />
avoid the cumbersome procedures<br />
and forgo products of this<br />
kind.<br />
Inner-city retail by no means<br />
comes to a standstill<br />
COMFORT‘s report for German storefronts and commercial buildings<br />
Real I.S. establishes<br />
property management<br />
company<br />
Real I.S. AG has spun off its<br />
former property management<br />
operations with retroactive effect<br />
from January 1, thus pooling its<br />
resources in a specially founded<br />
limited liability company.<br />
Wolfgang Mußmächer, Andreas<br />
Baumgärtner and Markus Hofmeister<br />
act as managing directors<br />
of the company. „For more<br />
than 30 years, we have continuously<br />
created added value for<br />
our investors with our integrated<br />
property management services,“<br />
says Jochen Schenk, CEO of<br />
Real I.S. AG, adding, „By bundling<br />
our resources in a separate<br />
company, we are taking the next<br />
logical step in order to be able<br />
to offer our expertise to external<br />
asset managers via third-party<br />
mandates.“<br />
Real I.S. Property Management<br />
GmbH currently manages assets<br />
worth €2.4 billion with a total<br />
leasable area of approximately<br />
750,000 sqm in around 50 properties.<br />
In addition, it already<br />
manages five mandates for external<br />
clients.<br />
P&C closes online<br />
store Fashion ID<br />
Düsseldorf-based clothing retailer<br />
Peek & Cloppenburg KG will<br />
in future focus its online business<br />
entirely on the Peek & Cloppenburg<br />
and Anson‘s brands. The<br />
e-commerce platform Fashion<br />
ID, on the other hand, will be discontinued<br />
shortly, the company<br />
confirmed.<br />
Due to the „similarity in name<br />
with P&C Hamburg,“ the Düsseldorf-based<br />
retail group opened<br />
its online platform in 2013<br />
under the name Fashion ID, the<br />
company explained in a statement.<br />
The e-commerce presence<br />
of its own brand followed only a<br />
few years later.<br />
After almost the entire years<br />
2020 and 2021 were characterized<br />
by the Corona pandemic<br />
and the associated restrictions,<br />
the virus has still existed in<br />
recent months, but has increasingly<br />
receded into the background<br />
of public discussion.<br />
According to Petersen, this is<br />
due in part to the removal of<br />
restrictions on retailers and<br />
restaurants, but also to the new<br />
fears generated by the Ukraine<br />
crisis. Sharply rising prices are<br />
Retailers in downtown locations have done quite well so far, despite<br />
tough times, according to COMFORT.<br />
significantly clouding consumer<br />
sentiment.<br />
Yet, says Olaf Petersen, retailers<br />
in German city centers seem to<br />
have done quite well overall in<br />
this mixed situation so far. So<br />
far, they have benefited more<br />
from the expired Corona regulations<br />
and the normalization<br />
of shopping opportunities than<br />
they have been affected by renewed<br />
uncertainty caused by<br />
the war in Ukraine and strong<br />
inflation.<br />
EHI: Retail theft<br />
declines slightly<br />
In its latest study on inventory<br />
discrepancies in German retailing,<br />
the EHI Retail Institute<br />
reports only a slight decline in<br />
the figures. Despite merchandise<br />
security and staff training, goods<br />
worth 4.1 billion euros were stolen<br />
in the retail sector in 2021.<br />
The year before, the figure was<br />
4.2 billion euros.
Page 11 T O M<br />
NEWS <strong>June</strong> <strong>2022</strong><br />
Scotch & Soda comes<br />
to Überseequartier<br />
Flagship store of the popular brand opens in Hamburg<br />
The fashion and lifestyle segment<br />
in the future flagship<br />
destination in Hamburg‘s<br />
HafenCity is increasingly gaining<br />
profile: with Scotch &<br />
Soda, another popular brand<br />
is signing a lease agreement<br />
with Unibail-Rodamco-Westfield<br />
(URW), thus strengthening<br />
the long-standing partnership<br />
in Germany as well.<br />
The fashion label, which originates<br />
from Amsterdam, will<br />
move into a 170-square-meter<br />
retail space in the so-called<br />
„Premium Loop“ on the way to<br />
Breuninger‘s department store.<br />
Modern urbanity for Hamburg<br />
At Westfield Hamburg-Überseequartier<br />
in Hamburg‘s HafenCity<br />
district, an ensemble of<br />
a total of 14 buildings is being<br />
created that will form a new<br />
vibrant flagship destination in<br />
Hamburg with outstanding architecture<br />
and an exciting mix<br />
of uses. Retail, entertainment<br />
The Corona lockdowns have<br />
accelerated the signs of erosion<br />
in numerous German<br />
city centers, as more storefronts<br />
have been abandoned<br />
and vacancies have grown.<br />
Against this backdrop, Aengevelt<br />
Research has been<br />
thinking through promotional<br />
measures to develop the<br />
Cities.<br />
Everyone agrees: To prevent<br />
city centers from falling into<br />
downward spirals, they need<br />
help. The federal program „Zukunftsfähige<br />
Innenstädte und<br />
Zentren“ (Sustainable Inner Cities<br />
and Centers) is designed to<br />
support cities in their search for<br />
innovative concepts. Aengevelt<br />
Research has analyzed the 238<br />
projects funded and found that<br />
there are numerous good ideas,<br />
but only a few of them are being<br />
implemented.<br />
Scotch & Soda has signed a lease for Westfield Hamburg-Überseequartier.<br />
<br />
Photo: Scotch & Soda<br />
concepts and over 40 gastronomy<br />
units will be finely balanced<br />
with a total of 579 apartments,<br />
offices for 4000 workplaces,<br />
three hotels and a cruise terminal.<br />
The neighborhood is optimally<br />
integrated into the local<br />
infrastructure through its own<br />
For many years now, Aengevelt<br />
said, a store death has been observed,<br />
especially in less central<br />
cities and in district centers,<br />
triggered by growing Internet<br />
trade and accelerated by pandemic<br />
lockdowns. This threatens<br />
to send centers into downward<br />
subway station, bus lines and<br />
various mobility services. The<br />
mixed-use project consists of a<br />
total area of 419,000 square meters<br />
and will be realized by Unibail-Rodamco-Westfield<br />
by fall<br />
2023 with an investment sum of<br />
over one billion euros.<br />
Much untapped potential<br />
in city development<br />
Aengevelt analyzes development measures for German city centers<br />
For downtowns revitalizing measures attract customers again.<br />
<br />
Symbol image: Depositphotos / Igor Vetushko<br />
spirals: When storefronts stand<br />
empty for long periods, the attractiveness<br />
of the city center<br />
is further reduced, fewer and<br />
fewer visitors come - with the<br />
result that even more stores are<br />
abandoned and investments are<br />
not made.<br />
DIC Asset extends<br />
with CEO Sonja<br />
Wärntges<br />
Sonja Wärntges has been appointed<br />
CEO of DIC Asset AG<br />
for a further five years. She will<br />
thus lead the SDax company until<br />
the end of <strong>June</strong> 2027. Wärntges<br />
has already been in this position<br />
since October 2017, prior<br />
to which she was responsible<br />
for finance on DIC‘s Management<br />
Board for four and a half<br />
years. Her focus as CEO is said<br />
to be on value, growth, sustainability,<br />
innovation and talent<br />
management. DIC emphasizes<br />
that assets under management<br />
have more than tripled under<br />
Wärntges‘ leadership, from €4.4<br />
billion to €13.8 billion from the<br />
end of 2017 to mid-<strong>2022</strong>.<br />
Drees & Sommer<br />
highly successful at<br />
European Real Estate<br />
Brand Awards<br />
As a leading European planning<br />
and consulting company,<br />
Drees & Sommer SE beat off<br />
prestigious competition to take<br />
top spot three times and several<br />
Top Ten places at the European<br />
Real Estate Brand Award. As<br />
a repeat winner in the „Project<br />
Manager“ category, Drees &<br />
Sommer defended its title as<br />
the strongest brand in Germany<br />
for over ten years in a row. The<br />
company also made it to the top<br />
of the winners‘ podium in Austria.<br />
Sandra Brand, Associate<br />
Partner and Head of Communication<br />
& Marketing at the Drees<br />
& Sommer Group, received a<br />
newly created award for this<br />
excellent brand management in<br />
Europe: The renowned European<br />
Real Estate Brand Institute<br />
named Sandra Brand the best<br />
Chief Marketing Officer of the<br />
year, the „CMO OF THE YEAR<br />
<strong>2022</strong>“.<br />
RATISBONA expands<br />
management by<br />
three people<br />
Real estate developer RATISBO-<br />
NA Handelsimmobilien is expanding<br />
its current management<br />
team to four people. In addition<br />
to Marcel Steidl as long-standing<br />
commercial manager, Ruth<br />
Meister, Philippe Habermeyer<br />
and Tobias Hümmer will be the<br />
new members of the management<br />
team, steering the company‘s<br />
fortunes together with managing<br />
partner Sebastian Schels.
Page 13 T O M<br />
GUEST CONTRIBUTION <strong>June</strong> <strong>2022</strong><br />
How a management change<br />
becomes a booster ...<br />
The latest changes at Multi Corporation and the implications for Multi Germany<br />
Far-reaching changes at the<br />
top are often a major trigger<br />
for new, positive developments<br />
at the bottom. The best<br />
example is the management<br />
buy-out (MBO) of Multi Corporation,<br />
which was successfully<br />
completed at the end<br />
of March. One of Europe‘s<br />
largest commercial asset management<br />
companies has since<br />
been owned by the two experienced<br />
board members and<br />
co-CEOs Elmar Schoonbrod<br />
and Steven Poelmann. Hubert<br />
Stech confirms to <strong>TOM</strong> that<br />
this transaction also opens up<br />
completely new perspectives<br />
for Multi Germany GmbH,<br />
the German organization of<br />
the company.<br />
The Managing Director Multi<br />
Germany & Benelux leaves<br />
no doubt that this MBO has an<br />
enormous booster effect: „It gives<br />
us a solid basis for dynamic<br />
growth, greater financial flexibility,<br />
sustainable quality and<br />
secure jobs.“<br />
For the Managing Director, the<br />
new ownership means a whole<br />
range of advantages. The company<br />
is freer from asset classes,<br />
he says, and can gradually develop<br />
and expand its range of<br />
services. Hubert Stech counts<br />
the acquisition of further service<br />
mandates, the increased management<br />
of mixed-use projects<br />
and the possibility of investing<br />
in real estate as a co-investor<br />
among these.<br />
Further developing<br />
the entire range of<br />
services<br />
„Overall, we have a great opportunity<br />
to position ourselves<br />
much more broadly in the market<br />
than before and to consistently<br />
expand our range of services,“<br />
explains Stech. One of<br />
the Managing Director‘s main<br />
focuses is on consulting. The<br />
focus is primarily on owners,<br />
to whom Multi Germany offers<br />
in-depth knowledge of the<br />
entire retail sector, proactive<br />
asset, center and property management,<br />
as well as leasing,<br />
marketing, redevelopment and<br />
refurbishment.<br />
CEO change, Mall of Switzerland, Römerpassage Mainz and QUINCY Cologne - Things are happening<br />
at Multi! <br />
Collage: Multi<br />
In direct contact<br />
with owners and<br />
investors<br />
Multi Germany sees a focus of<br />
future activities in the area of<br />
consulting. „For us, it is of elementary<br />
importance to maintain<br />
direct contact with owners and<br />
investors and to support them<br />
with professional competence<br />
in sounding out weak points or<br />
solving problems,“ emphasizes<br />
Hubert Stech. At the same time,<br />
Multi Germany presents itself<br />
as a contact for foreign investors.<br />
New mandates in<br />
Germany, the<br />
Netherlands and<br />
Switzerland<br />
For the implementation of corresponding<br />
concepts, a highly<br />
motivated multidisciplinary<br />
team of over 500 specialists networked<br />
throughout Europe is<br />
available within the entire Multi<br />
Corporation. „In addition, Multi<br />
has an in-house design studio<br />
for master planning, architecture<br />
and interior design, which<br />
brings decades of experience in<br />
the development and realization<br />
of creative and visionary solutions,“<br />
emphasizes Hubert Stech.<br />
Despite the challenges posed by<br />
the pandemic, Multi has successfully<br />
taken on the management<br />
of 16 additional real estate<br />
assets in Germany, the Netherlands<br />
and Switzerland over the<br />
past 24 months, thus consistently<br />
expanding its portfolio.<br />
For example, the center management<br />
of Römerpassage Mainz<br />
was taken over in January 2021,<br />
a portfolio in the Netherlands<br />
in October 2021 and the center<br />
management for QUINCY in<br />
Cologne in May <strong>2022</strong>. „We are<br />
very proud of our steady and<br />
successful expansion. This is<br />
further proof that our approach<br />
of proactive and entrepreneurial<br />
management is the right way to<br />
go,“ says Hubert Stech.<br />
In <strong>June</strong> <strong>2022</strong>, Multi literally entered<br />
new territory. „Multi took<br />
over the center management of<br />
the Mall of Switzerland in Ebikon<br />
near Lucerne,“ says the Managing<br />
Director happily.<br />
The company‘s employees also<br />
benefit from its success. „However,<br />
we have fully succeeded in<br />
setting ourselves up in a highly<br />
professional manner and optimizing<br />
the links between the<br />
individual work areas. In this<br />
respect, as an employer we offer<br />
the best conditions for secure<br />
jobs and successful careers,“<br />
explains Hubert Stech.<br />
T<br />
TOPS<br />
O M<br />
OF THE MONTH<br />
Essential News About The Players In<br />
The Retail Property Market In Germany<br />
IMPRINT<br />
Publisher:<br />
Handelsimmobilien Heute Verlagsgesellschaft<br />
mbH<br />
Address:<br />
Alexanderstraße 16<br />
45130 Essen<br />
Germany<br />
Tel. 0049-201-874 55 28<br />
Web: www.hi-heute.de<br />
Mail: tom@hi-heute.de<br />
Frequency of publication:<br />
monthly<br />
Circulation: approx. 5000 copies<br />
sent by e-mail<br />
Editorial team: Thorsten Müller,<br />
Susanne Müller<br />
Responsible in terms of press<br />
law: Thorsten Müller<br />
Layout: K4-PR, Essen
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Page 15 T O M<br />
INTERVIEW <strong>June</strong> <strong>2022</strong><br />
„Perceive significantly<br />
stronger omnichannel interaction“<br />
Interview with Laura Wolke, expansion manager of Mister Spex<br />
Mister Spex is the largest German<br />
online optician not only<br />
in Germany, but in all of Europe.<br />
For about six years, the<br />
company has also had a brickand-mortar<br />
presence, which is<br />
growing larger and larger and<br />
now includes almost 60 stores.<br />
<strong>TOM</strong> Editor-in-Chief Thorsten<br />
Müller talked about the<br />
latest developments and prospects<br />
with Expansion Manager<br />
Laura Wolke.<br />
<strong>TOM</strong>: What is your expansion<br />
strategy for the current year?<br />
Laura Wolke: Founded in<br />
2007, Mister Spex SE is a multi-award-winning<br />
company that<br />
has become the leading digitally<br />
driven omnichannel optician in<br />
Europe. Started as a pure online<br />
player, we successfully rose to<br />
become a listed omnichannel<br />
optician - with more than 5 million<br />
customers, 10 online stores<br />
across Europe and currently 59<br />
brick-and-mortar retail stores in<br />
Germany, Austria and Sweden.<br />
We offer a range of eyewear and<br />
sunglass models from over 100<br />
attractive premium and luxury<br />
brands, trendy independent<br />
labels and high-quality private<br />
labels, as well as selected designers<br />
and influencer collaborations.<br />
Our expansion strategy includes<br />
opening a total of around<br />
20 new stores in <strong>2022</strong>. We have<br />
already opened 11 new stores in<br />
the first five months and continue<br />
to drive our expansion. In<br />
Germany, we are focusing on<br />
medium-sized cities for the upcoming<br />
store openings, which<br />
will allow us to further strengthen<br />
our omnichannel presence,<br />
right across the country. Among<br />
others, locations such as Bonn,<br />
Trier and Mainz are in the planning<br />
stage. Internationally, we<br />
are also planning to drive forward<br />
our growth strategy, particularly<br />
in the retail business -<br />
but we are not revealing exactly<br />
where we will be opening at the<br />
moment.<br />
<strong>TOM</strong>: Corona and the Ukraine<br />
war have of course also had<br />
an impact on your business.<br />
How do you notice this in your<br />
very personal everyday life?<br />
Laura Wolke (Mister Spex), expansion manager at Mister Spex.<br />
<br />
Photo: Mister Spex<br />
Laura Wolke: The Corona<br />
pandemic has of course changed<br />
many things, and we too<br />
have been affected by private<br />
and business uncertainties,<br />
lockdowns and increased competitive<br />
pressure. Fortunately,<br />
we are almost back to pre-Corona<br />
levels of footfall at many<br />
of our locations. Our new store<br />
openings are also performing<br />
satisfactorily from the start.<br />
However, we have also noticed<br />
that shopping behavior has<br />
changed. Customers have learned<br />
to take advantage of our online<br />
benefits and, for example,<br />
book their own online eye tests<br />
at one of our stores or at our<br />
partner opticians. With the end<br />
of the lockdowns and the associated<br />
opening of our stores, we<br />
are seeing a significant increase<br />
in omnichannel interaction. Our<br />
customers have learned the concept<br />
and are now empowered to<br />
shop online and offline. To this<br />
end, we bundle all information<br />
such as vision values, frame<br />
size and purchase history in one<br />
place in the central customer<br />
account and create a buying<br />
experience that makes further<br />
purchases, whether online or<br />
offline, much easier.<br />
My own area of responsibility<br />
also includes shopfitting. Of<br />
course, here in particular we are<br />
extremely affected by the consequences,<br />
especially supply bottlenecks<br />
and material shortages,<br />
and have to deal with the fact<br />
that a completely different approach<br />
is now required for store<br />
expansion. This primarily affects<br />
the topics of planning and<br />
purchasing. Fortunately, we are<br />
an agile company, so we were<br />
able to quickly rescale procedures,<br />
processes and structures. In<br />
addition, we have a long-standing<br />
and strong partner network,<br />
so we were able to master the<br />
situation crisis-proof.<br />
<strong>TOM</strong>: What recent changes<br />
have there been in Mister-<br />
Spex‘s offering and which<br />
are still planned in the near<br />
future?<br />
Laura Wolke: Most recently,<br />
we pushed ahead with our<br />
international expansion strategy<br />
and opened additional stores in<br />
Sweden and Austria. In May we<br />
celebrated our store premiere in<br />
Malmö and in March we expanded<br />
our store network in Austria<br />
with a store opening in Linz<br />
and an opening in Vienna. As<br />
part of the expansion of our offering,<br />
we are also represented<br />
locally with our own stores in an<br />
increasing number of major cities.<br />
Our service offering is also<br />
to be expanded with digitally<br />
supported innovations to make<br />
buying glasses even easier and<br />
more transparent. In the future,<br />
we will focus on expanding our<br />
product range and searching for<br />
the latest eyewear and sunglasses<br />
trends, among other things.<br />
<strong>TOM</strong>: What criteria play the<br />
most important role for you<br />
when looking for a location?<br />
In which immediate environment<br />
does Mister Spex feel<br />
most comfortable?<br />
Laura Wolke: The focus for<br />
the location search is still on<br />
the highest-frequency locations<br />
in the city centers, preferably<br />
in the optician environment<br />
and gladly in the young fashion<br />
neighborhood. But shopping<br />
centers can also be an attractive<br />
store environment for us.<br />
When deciding where to open<br />
a new store, we act in a datadriven<br />
manner and are guided<br />
by the demand of current and<br />
potential customers. However,<br />
it is equally important to us in<br />
the decision-making process<br />
that the stores are highly visible<br />
and that the overall appearance<br />
of the environment fits<br />
our brand. The advantage of<br />
our location strategy is that we<br />
can reach walk-in customers as<br />
well as appointment customers<br />
without having to spend a large<br />
marketing budget. An eye test,<br />
lens, frame or type consultation<br />
is available at our store without<br />
an appointment or long wait<br />
times, so a spontaneous visit to<br />
our store fits nicely into a shopping<br />
day.<br />
<strong>TOM</strong>: What are your company‘s<br />
goals for the coming<br />
years?<br />
Laura Wolke: We have a longterm<br />
business plan, of course,<br />
despite Corona, but we set ourselves<br />
up in a more agile way at<br />
the beginning of the pandemic<br />
to be able to rescale processes<br />
and structures. We also introduced<br />
an OKR process, for<br />
example, an agile management<br />
approach.
MOVE<br />
CLOSER
Page 17 T O M<br />
MAP OF THE MONTH <strong>June</strong> <strong>2022</strong><br />
Retail turnover growth rate, Europe 2021<br />
GfK’s Map of the Month for <strong>June</strong> shows the retail<br />
turnover growth rate in 31 European countries in<br />
2021. The highest growth rates were recorded in<br />
smaller Eastern European countries such as Lithuania<br />
(up 17 percent), Slovenia (up 16 percent)<br />
or Estonia (up 13 percent), but larger markets<br />
such as France, Spain and Italy also had retail<br />
growth rates of more than 7 percent. In the 27 EU<br />
states, retail turnover grew by an average of 6.8<br />
percent in 2021.