LIQUI MOLY NEWS 27.2022
Weekly news about Liqui Moly Iberia & South America.
Weekly news about Liqui Moly Iberia & South America.
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<strong>LIQUI</strong> <strong>MOLY</strong> IBERIA & SOUTH AMERICA WEEK <strong>27.2022</strong><br />
MOTOR OILS · ADDITIVES · CAR CARE
Downhill Constância powered by<br />
<strong>LIQUI</strong> <strong>MOLY</strong>!<br />
PORTUGAL<br />
As a partner of the Wild Boys Downhill group, the LM Iberia<br />
team was present at the 5th edition of Downhill Constância —<br />
a bike trail event in the district of Santarém. As you can see by<br />
these spectacular pictures, the event was full of adrenaline and had<br />
the <strong>LIQUI</strong> <strong>MOLY</strong> imagery all over the place with the support of the<br />
Wild Boys riders and the City of Constância. Thanks for having us!<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Lots of happy faces and the perfect gear for tackling the event:<br />
the Wild Boys Downhill proudly wears the LM logo in their vests!<br />
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PORTUGAL<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Together with our LM inflatable arch and our vertical and horizontal flags,<br />
our amazing <strong>LIQUI</strong> <strong>MOLY</strong> Sprinter was perfectly positioned next to the podium!<br />
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The LM bike<br />
in the Wild B<br />
All riders re<br />
goodies, lik<br />
were duly<br />
numbers!<br />
PORTUGAL<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
products are indispensable<br />
oys toolbox!<br />
Watch some of the paddock ambiance on the above link!<br />
A job well done: the LM Iberia team of Maria Soares<br />
and Duarte Jesus had a blast in Constância and made sure<br />
everything was spot on throughout the event<br />
ceived a bag with some LM<br />
e caps and stickers. These<br />
placed in all contestants‘<br />
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PORTUGAL<br />
The LM beach flags and image material were positioned at both the start and finish lines.<br />
You can watch some of the action in the above link<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
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Francisco Sousa, Tomás Barreiros & João Vieira (Elite Men)<br />
PORTUGAL<br />
Santiago Fidalgo, Tiago Patrocínio & Pedro Martins (Junior Men)<br />
Rui Cabrita, Francisco Sousa & Tomás Barreiros (Final Podium)<br />
Leonel Bento, António Mendes & Paulo Bizarro (Master 50)<br />
10<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Rui Cabrita, Pedro Cândido & Paulo Marques (Masters 30)<br />
Paulo Domingues, Hugo Manteigas & Miguel Ângelo<br />
(Masters 40)<br />
Margarida Bandeira, Márcia Luz & Cátia Cristóvão (Elite Women)<br />
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The Wild Boys team was delighted with the results obtained<br />
and LM‘s presence during the event!<br />
PORTUGAL<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Going as fast as you can through a city‘s tight<br />
streets: not for the faint-hearted, urban<br />
downhill is getting more and more followers<br />
and participants over the years and is a great<br />
way to promote LM‘s bike care products<br />
13
<strong>LIQUI</strong> <strong>MOLY</strong> creates a major impact<br />
in Rally Viana do Castelo!<br />
PORTUGAL<br />
It was short but mighty! Although the rally was postponed on<br />
Saturday for precautionary reasons (hot conditions and extreme<br />
temperatures), our <strong>LIQUI</strong> <strong>MOLY</strong> drivers managed to put a good<br />
show on Friday‘s super stage! Both A.MaiaSport drivers, on Peugeot<br />
206 Rally, and José Maria Bastos, driving a Kia Picanto GT, highlighted<br />
LM‘s vibrant colors in the city center to thousands of people who<br />
didn‘t want to miss any of the action.<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Manuel Martins & Rui Vilaça, driving a Peugeot 206 GTi, and Júlio Maia & João Rocha,<br />
taming a more powerful Peugeot 206 S1600, are fantastic <strong>LIQUI</strong> <strong>MOLY</strong> rally ambassadors!<br />
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PORTUGAL<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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PORTUGAL<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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The spectacular night super stage in Viana do Castelo reinforced the beautiful color scheme of our racing driver<br />
José Bastos, who is competing in the FPAK Junior Team with the support of<br />
LM distributor AleCarPeças<br />
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<strong>LIQUI</strong> <strong>MOLY</strong>‘s junior Lourenço<br />
Vicente wins in Estoril!<br />
PORTUGAL<br />
He may be only 12 years old, but Lourenço Vicente is proving time<br />
and time again what a fantastic talent he is in the motorcycling<br />
world! During the 3rd race of the Portuguese National<br />
Championship, LM‘s young gun took one pole position, two podium<br />
positions, and a win in the MIR Moto5 class. All in trying conditions,<br />
with hot temperatures making the riders‘ life very difficult. He now<br />
leads the championship with 20 points of advantage. Congrats!<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Lourenço, his family and friends proudly wear<br />
the <strong>LIQUI</strong> <strong>MOLY</strong> colors during the course of<br />
the weekend<br />
Our junior rider is having a fantastic season,<br />
winning several races in the number #20<br />
<strong>LIQUI</strong> <strong>MOLY</strong> motorbike!<br />
After finishing in 2nd place during the first<br />
race, Lourenço did even better at the last race,<br />
converting his pole into a win<br />
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<strong>LIQUI</strong> <strong>MOLY</strong> fuels FM Motos 76 in the<br />
Spanish Supermoto Championship!<br />
IBERIA<br />
The Magdalena Circuit, in the Spanish region of Forcarei,<br />
Galicia, hosted another round of the Spanish Supermoto<br />
Championship. Present with <strong>LIQUI</strong> <strong>MOLY</strong> lubricants and<br />
imagery were FM Motos 76 drivers, Filipe Marques and Eduardo<br />
Patrício, who once again battled like lions in a very demanding<br />
competition. Eduardo managed a well-fought top 10 finish, and<br />
Filipe finished right behind, in 11th place.<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
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IBERIA<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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<strong>LIQUI</strong> <strong>MOLY</strong> products always lift the riders‘ confidence!<br />
The <strong>LIQUI</strong> <strong>MOLY</strong> tents brought lots of color to the paddock.<br />
You can watch the bikes closely on the above link!<br />
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<strong>LIQUI</strong> <strong>MOLY</strong> Intact GP youngsters<br />
spread magic in Jerez!<br />
SPAIN<br />
Riding in both Moto3 and Moto2 categories of the FIM JuniorGP<br />
Championship, and intending to climb to MotoGP, the young<br />
guns from the <strong>LIQUI</strong> <strong>MOLY</strong> Intact GP team had an excellent<br />
performance in Jerez de la Frontera. At the 4th race of the season,<br />
Luka Tulovic managed a pole and two podiums in Moto2, while Jakob<br />
Rosenthaler and Philip Tonn made a significant step all weekend in<br />
Moto3. Congratulations, team!<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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Vicauto is a new heavy-duty<br />
distributor in Portugal<br />
PORTUGAL<br />
W<br />
ith 30 years of history in the market, Vicauto (ADR98/CGA/<br />
ATR associate) is a very strong heavy-duty company. Based<br />
in Viseu, they cover the entire central area of Portugal and<br />
made a strong bet in <strong>LIQUI</strong> <strong>MOLY</strong> as the A to Z brand in the chemical<br />
products. The implementation is done and the product is placed with<br />
lubricants, additives, pro-line range, sealants, adhesives, service<br />
products and car care. A full range for the heavy duty market is now<br />
available.<br />
BEFORE<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
AFTER<br />
Our heavy-duty oils with the approvals from<br />
the trucks brands are available at Vicauto. The<br />
products are placed in the entrance of the big<br />
warehouse where all the clients have to pass by.<br />
The questions about the products started since<br />
the first day<br />
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PORTUGAL<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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Ricardo Almeida, one of the one of Vicauto‘s managers and who led the implementation<br />
of <strong>LIQUI</strong> <strong>MOLY</strong> with Bruno Figueiredo, from our team (top) and<br />
Cláudio Delicado (below)<br />
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PORTUGAL<br />
Vicauto is associate from ADR98/CGA in Spain, that belongs<br />
to the ATR Group. They´re one of the most renewed heavyduty<br />
companies in Portugal and from now on they can offer a<br />
complete full range of product to their existing and potential<br />
new clients<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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There is no better way to start a business<br />
relationship than with immense prominence.<br />
In the first month of partnership, <strong>LIQUI</strong> <strong>MOLY</strong><br />
is the brand of the month at Vicauto, with a<br />
lot of communication in the professional<br />
media and also on social media<br />
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PORTUGAL<br />
The first step of the implementation was to give a training to the staff of<br />
Vicauto. It was a training action directed and presented by our technical<br />
expert Cristiano Fumega, where we clarified all doubts that existed<br />
in relation to our products and services, and showed the advantages of<br />
working with <strong>LIQUI</strong> <strong>MOLY</strong>. During the three hours of training, we were<br />
able to present the best and most advanced solutions for the sector,<br />
and in this way affirm our partnership so that together we can develop<br />
the commitment to the <strong>LIQUI</strong> <strong>MOLY</strong> brand in this business of heavy -duty<br />
vehicles.<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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A great training focused in the heavy-duty business to give<br />
the best tools to Vicauto‘s team to work with our brand<br />
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<strong>LIQUI</strong> <strong>MOLY</strong> colors Autoaval‘s<br />
birthday party!<br />
PORTUGAL<br />
Client Autoaval celebrated the company‘s 45th anniversary on<br />
July 1st. And as you can imagine, our <strong>LIQUI</strong> <strong>MOLY</strong> Iberia team<br />
couldn‘t miss the party! This customer from the auto parts<br />
market is continually investing in our brand, and we had to be there<br />
to signal this meaningful mark and express our intent of support for<br />
the future. To go even further, we‘ve decided to bring some flags and<br />
our Top Tec inflatable to the ceremony and produce a new <strong>LIQUI</strong> <strong>MOLY</strong><br />
image on the entry balcony. Brother Paulo and Pedro Teixeira were<br />
thrilled with our joint decision, as were the visiting guests who took a<br />
unique LM souvenir on that day. These clever choices will undoubtedly<br />
make a difference and expose our brand further in customers‘ minds.<br />
From right to left, Pedro & João Teixeira with the Autoaval staff<br />
and Cristiano Fumega, from the LM Iberia team<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Cake, cheese, ham and champagne were given<br />
to friends and clients with the <strong>LIQUI</strong> <strong>MOLY</strong> background<br />
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PORTUGAL<br />
BEFORE<br />
With new <strong>LIQUI</strong> <strong>MOLY</strong> imagery in both interior and exterior,<br />
Autoaval facilities stand out from the crowd in the Coimbra<br />
region.<br />
Below are the differences in the reception balcony, outdoor<br />
signage, warehouse entrance, and offices.<br />
On the right, you can see that a thrilled Paulo Teixeira<br />
welcomed Cristiano!<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
AFTER<br />
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New LM exhibitor in Felgueiras<br />
PORTUGAL<br />
Arecent <strong>LIQUI</strong> <strong>MOLY</strong> customer, 2AF Unipessoal, Lda. has<br />
added more product references to his store since our<br />
commercial team paid him a few visits and explained some of<br />
our product characteristics. Those contacts drove manager Sérgio<br />
Mota to expand his range of <strong>LIQUI</strong> <strong>MOLY</strong> additives and motor oils,<br />
so we‘ve decided that a new exhibitor and some marketing material<br />
were essential to highlight this investment and create more brand<br />
awareness among his clients. Now it‘s just a matter of time before<br />
growing together!<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
The <strong>LIQUI</strong> <strong>MOLY</strong> CERATEC range is well featured<br />
at the exhibitor displayed in 2AF Unipessoal, Lda.<br />
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<strong>LIQUI</strong> <strong>MOLY</strong> Marine expands its<br />
presence in Gran Canaria<br />
SPAIN<br />
Dedicated to naval and industrial supplies in Las Palmas, SUIM<br />
Alquileres y Suministros, S.L. is a company with a wide range<br />
of customers in the city‘s harbour. A crucial step to service the<br />
large number of customers looking for high-quality products for<br />
the care and maintenance of their boats, our <strong>LIQUI</strong> <strong>MOLY</strong> MARINE<br />
range is now available in its main store in Sabadal thanks to the<br />
tremendous work done by SUIM and LM Iberia commercial teams.<br />
Octavio, Raquel and Barbara bet on LM to get more customers‘<br />
loyalty, and we bet on them to help us spread the word in the Gran<br />
Canaria region. Thank you for the preference!<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
SUIM trusts <strong>LIQUI</strong> <strong>MOLY</strong> to do the job with the Marine, Ceratec<br />
and service care range!<br />
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New <strong>LIQUI</strong> <strong>MOLY</strong> image for<br />
Recambios AutoMotor in Salamanca<br />
SPAIN<br />
Adealer of Recalvi Group, Recambios Automotor is betting<br />
strongly on our brand through manager José Antonio. Look<br />
at the exterior windows, and you‘ll see our image highlighted.<br />
The new imagery is an excellent fit with the 130 available references,<br />
from lubricants to additives, service products, adhesives, sealers,<br />
car care, and bike & motorbike.<br />
Occupying the full<br />
right side of the<br />
facilities, you can‘t<br />
miss <strong>LIQUI</strong> <strong>MOLY</strong><br />
from outside<br />
of Recambios<br />
Automotor!<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Auto Recambios Garma joins<br />
<strong>LIQUI</strong> <strong>MOLY</strong> growth in Spain<br />
The <strong>LIQUI</strong> <strong>MOLY</strong> spirit has positively infected the Segovia<br />
and Valladolid Spanish regions via Auto Recambios Garma.<br />
Through this retailer of client CGA Group, our range of<br />
additives and service products are now fully displayed in the POS of<br />
Navalmanzano and Peñafiel, each run by José Fernando Mateo and<br />
David Sanjos.<br />
José Fernando Mateo, from Autorecambios Garma, poses in a new<br />
LM background with Secundino Delgado, from the <strong>LIQUI</strong> <strong>MOLY</strong> Iberia<br />
sales team. Our extensive range of products are now in full display!<br />
45
Every week a new episode from Deixa<br />
Rolar, powered by <strong>LIQUI</strong> <strong>MOLY</strong><br />
PORTUGAL<br />
The new season of Deixa Rolar started with lovely talks about<br />
two-wheels enthusiasts. At the same time, they are prominent<br />
public figures in Portugal, in very different areas. This week,<br />
you can see some behind-the-scenes from the episode with the actor<br />
Marco Costa, watch the full episode with the actor Pedro Hossi and<br />
discover the very special episode of the next week. Always on A Bola<br />
TV sports channel.<br />
Click to see the teaser. Soon, the full<br />
episode will be available.<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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The interview took place at Real Sports Bar in Lisbon.<br />
Marco Costa is 45 years old<br />
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Do you want to watch the<br />
full 11th episode?<br />
PORTUGAL<br />
The full episode with the<br />
actor Pedro Hossi is already<br />
available to watch<br />
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WEEK 26.2022· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
NEXT WEEKEND<br />
Next weekend, we will see a very special episode, the best-of<br />
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Check-up blog: 5 functions of an<br />
engine oil<br />
T<br />
his week we present an article about the importance of<br />
quality lubricants to extend the engine‘s usable life and<br />
avoid rust, corrosion, friction and impurities. Check the<br />
information in our blog at Check-up Media. Just click and read.<br />
PORTUGAL<br />
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WEEK 26.2022· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
<strong>LIQUI</strong> <strong>MOLY</strong> Team Engstler results<br />
highlighted on Portuguese media<br />
L<br />
ocal hero Tiago Monteiro and podium finisher Attila Tassi<br />
were highly mentioned over the past week about the<br />
Portuguese round of the WTCR. Just click and read.<br />
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New Guía del Vehículo Industrial<br />
magazine edition<br />
SPAIN<br />
The new edition of the trade heavy-duty magazine Guía del<br />
Vehículo Industrial is already available, and <strong>LIQUI</strong> <strong>MOLY</strong><br />
has excellent visibility. Besides the full back-cover, our<br />
<strong>LIQUI</strong> <strong>MOLY</strong> Iberia professional contacts are featured on page 59<br />
of this highly respected publication.<br />
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WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
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<strong>LIQUI</strong> <strong>MOLY</strong> Brazil visits Ulm<br />
headquarters!<br />
BRAZIL<br />
Posing along Matthias Bleicher, LM Iberia CEO & South America<br />
Export Manager, and Salvatore Coniglio, Export Director for<br />
<strong>LIQUI</strong> <strong>MOLY</strong> GmbH, Brazilians Pedro Gurgel & Dirk Rosenfeld<br />
paid a visit to the LM headquarters. The Managing Director and CFO<br />
of <strong>LIQUI</strong> <strong>MOLY</strong> Brazil had a very positive meeting with their pairs and<br />
LM‘s top management, discussing several strategies to continue to<br />
grow their local market. Let‘s keep working, team!<br />
Salvatore Coniglio & Pedro Gurgel<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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From left to right, Dirk Rosenfeld, Salvatore Coniglio, Matthias Bleicher & Pedro Gurgel<br />
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<strong>LIQUI</strong> <strong>MOLY</strong> celebrates VW‘s Beetle<br />
passion with Beetlefriends Chile!<br />
CHILE<br />
Alove for the ages! VW‘s unmistakable Beetle was once the<br />
most produced vehicle in the world, and its iconic shape<br />
still resonates with fans from all countries, genders,<br />
and generations! Those sentiments echo in Beetlefriends<br />
Chile‘s hearts, and that‘s why LM Chile couldn‘t miss their<br />
latest encounter. A parade and a music concert followed this<br />
car encounter with lots of <strong>LIQUI</strong> <strong>MOLY</strong> branding - a perfect<br />
opportunity to engage with 4-wheel lovers and to promote our<br />
Classic range of products. Thanks for having us!<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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CHILE<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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FUN FACT:<br />
Did you know that<br />
“Escarabajo“ means<br />
“Beetle“ in Spanish?<br />
Together with the<br />
dozens of VW Beetle,<br />
this reunion had other<br />
classic VW models,<br />
like the Kombi (on the<br />
bottom) and a cover<br />
band called (of course)<br />
“Los Beetles“ (The<br />
Beetles)<br />
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<strong>LIQUI</strong> <strong>MOLY</strong> celebrates 1st place<br />
in La Unión!<br />
CHILE<br />
Fueled with <strong>LIQUI</strong> <strong>MOLY</strong> products, one is always a step<br />
closer to the podium! Precisely what happened to our<br />
<strong>LIQUI</strong> <strong>MOLY</strong> racing driver in the Vegas de Quilaco circuit,<br />
in the surroundings of La Unión, for the 2nd race of the AVOSUR<br />
championship. Driving a Fiat 600 with a Nissan engine, Miguel<br />
Larrañaga‘s tremendous performance means he now leads the<br />
table with 27 points of advantage over his competitors.<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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LM Chile pays visits to new customers!<br />
CHILE<br />
Meeting and greeting clients is one of the best parts of<br />
working at <strong>LIQUI</strong> <strong>MOLY</strong>! We love connecting with people<br />
and explaining the story of our brand to passionate<br />
customers. In a big market like Chile, our local team often drives<br />
several kilometers to fulfill their needs. But the outcome is even<br />
more satisfying, as you can see from these smiling pictures of<br />
the LM Chile team. Keep rocking, guys!<br />
Nothing like a big<br />
<strong>LIQUI</strong> <strong>MOLY</strong><br />
banner to bring<br />
a workshop alive!<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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CHILE<br />
WEEK <strong>27.2022</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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NEXT WEEKEND<br />
The European championship will take place in<br />
Entre-os-Rios and <strong>LIQUI</strong> <strong>MOLY</strong> will be there.<br />
Visit us!<br />
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