P R E M I U M P E T F O O D
Premium pet food for dogs and cats
The meat makes
WE RIGHTLY CLAIM:
MEAT IS OUR DNA.
We only fill our most loyal companions‘ bowls with the
very best: freshly slaughtered meat and high-quality
offal. Tested quality „Made in Germany“. How is this
possible? It‘s simple: we are a subsidiary of the Tönnies
Group with its headquarters in Rheda-Wiedenbrück.
Direct access to freshly slaughtered feedstock brings
unique quality advantages to the trade.
Together with vets, we develop exclusively gluten-free recipes
with a meat and offal content of up to 70%. They form
the basis for our balanced dog and cat food and ensure
healthy and vital friends on four paws. In the spirit of a
natural and species-appropriate diet, we completely refrain
from adding preservatives and colouring agents.
You can rely on freshly slaughtered raw materials, high-quality
ingredients and seamless quality controls – from slaughter
The entire product range has been certified with top
palatability in numerous product tests by recognised independent
This provides security and confidence to the trade and the
end consumer. And the owner‘s pet is happy too... because
their four-legged friends really like the food made from
freshly slaughtered foodstuff.
NO FOOD ENVY
Teamwork from twofor
Wet food for
Dogs & Cats
All different life stages of a dog
or cat place different demands
on the composition of the food.
or activity-appropriate feeding,
our life cycle range covers the
complete spectrum of needsbased
nutrition for dogs and
cats in every phase of life.
Our dog snacks are characterised
by a particularly high meat content
and are made without sugar,
cereals and soy. The snacks are
available in bag sizes from 80g –
Our pet food is based on the latest nutritional findings
and is tailored to the natural feeding needs.
And always based on nature – for wild velvet paws as
well as for loyal pack leaders.
With the Caneo brand wet food range, your dog will answer
the call of the wild, while cats will hear the call of nature
just by smelling the fresh meat from Calimba.
The recipes are made up of fruit or vegetables and at least
60% fresh meat or fish – our favourite four-legged friends
taste this subtle difference immediately and are happy to
greedily stick their nose into the bowl. The Caneo range
simply attracts every dog‘s nose. Rewarding snacks, consisting
of 90% fresh meat, are also in great demand. The tasty
natural chews stand for 100% naturalness – Buddy will gladly
hand over his paw for these treats.
Our canned dishes are available
in the sizes 85g, 200g, 400g
and 800g. The natural chews
are available in flexible bag
THE MAIN THING
IS IT TASTES GOOD
We will whet
your appetite for
Of course, our Premium
Petfood is tasty in a bowl –
dogs and cats confirm this
immediately when they
take a hearty bite into the
But we are also appetising for trade...
how? Are owners supposed to play taster? Of course
not, even though our range consists of fresh raw materials
and natural ingredients.
So how does it work? It‘s simple: Stage your pet food shelf
entirely according to the needs of your customers.
We design bestsellers for you that will have customers eating
out of your hand and dogs and cats snapping at once.
Work with us to develop your own brand with a unique
selling proposition that is tailored to your company‘s needs
in terms of brand and quality. You can simply leave the
implementation of your own brand to us. Through years of
experience, we know exactly what food cats and dogs need
for a happy and healthy life as a pet.
profits & independence
Image benefits &
We are here to help you with advice and support in the
planning and implementation of your successful brand
and product range development. With this high degree
of customisation, you create the highest level of trust
and strengthen customer loyalty, which tastes good to
retailers in the long term.
No chance for second
How do you ensure that your own brand is not lost
among the large selection on the shelves?
With product packaging that delivers what it promises!
The packaging design serves as a form of orientation
and also as a purchase incentive at the POS.
At the same time, it presents all important information at a
glance. So animal owners know straight away what they are
putting in their furry friend‘s bowl.But who is behind the
packaging? You, of course. Your company. Thus, the packaging
is synonymous with your petfood brand.
You need a product you can touch – it has to stand out from
the crowd and arouse the customer‘s curiosity. Appealing
and target group-oriented packaging provides the first initiative
for customers to pick up the product.
To make sure that your packaging is developed and designed
in all its multi-layered structures in the most market-oriented
way possible, we are here to help you with our many years
We see the right packaging solution as a bit like love at first
sight. But, to be completely honest, what good is attractive
packaging if it doesn‘t deliver what it promises?
Cats are naturally „carnivorous animals“.
Meat and fish form the basis for
the basic supply of vital nutrients: this
includes all vital minerals, vitamins and
trace elements. The ideal diet should
therefore consist of a high-protein content,
enough moisture and sufficient
taurine, as well as high-quality, preferably
animal fats. In addition, the fluffy
hunters also need calcium for strong
bones and teeth.
You need meat – really good meat!
Whether a house cat or a lap dog... they all have one
thing in common: they need meat! Two thirds of their
daily diet should consist of meat – the remaining third
includes fruit, vegetables and herbs.
Such is the diet of wolf and wildcat – they take care of their
own food. Today, we are helpers on the hunt and responsible
for ensuring that our protégés can feed themselves in the same
species-appropriate way as their ancestors did. The carnivores
literally eat their catch with skin and hair – including all the
components that are in the stomach of their prey. Grasses, herbs,
root vegetables, berries, seeds, nuts – these natural ingredients
belong in the bowl of a domesticated animal – whether dog or cat.
Our Premium Petfood provides dogs and cats with essential minerals,
vitamins, trace elements and proteins. Powerful muscles, a shiny
coat and strong bones are requirements for our animal companions
to be able to roam through our lives healthy, active and happy.
cereals & soy
Just like their wolf ancestors, dogs
Meat forms the basis for the basic
supply of vital nutrients: protein,
fat, minerals and vitamins. However,
as dogs are not pure carnivores,
a balanced diet also includes
fruit, berries, grasses, roots and
herbs. This natural diet ensures a
healthy coat and strong muscles,
supports digestion and prevents
According to the
GET A TASTE!
Take up the scent
We look after you on any scale!
Do you know why dogs love to sniff? Exactly – with
their fine canine nose, they satisfy their irrepressible
hunger for knowledge and sniff out important information.
Dogs get to know each other better by sniffing
each other out and use their nose to pick up the scent.
Follow your basic needs and get to know us and our
comprehensive full service more closely.
We are happy to give you the paw and create concise and
successful strategies for your pet food with our wellrehearsed
Why don‘t we get to know each other a bit?
Only figuratively, of course.
Follow a new trail with us!
We remain faithfully at your side: starting with the
development of your own petfood brand, advising on
large range of
A – Z
product selection and a balanced range design as well as
the creation of species-appropriate recipes.
You can also turn to us with confidence to helps with the
creation of market-oriented packaging and sales-promoting
We will take you on the track to success.
WE WILL BE HAPPY TO
- BRAND STRATEGY
- PRODUCT SELECTION
- PRODUCT RANGE DESIGN
- CATEGORY MANAGEMENT
P R E M I U M P E T F O O D
In der Mark 2
Am Kabelkran 8 | 49716 Meppen | Germany
Phone +49 (0) 5931/9366-51
Fax +49 (0) 5931/9366-61