LIQUI MOLY NEWS 28.2022

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 28.2022 

MOTOR OILS · ADDITIVES · CAR CARE

LIQUI MOLY excels at the 

Aquabike European Championship! 

PORTUGAL 

Joining forces with the Portuguese Federation of Motonautics 

(FPM), with whom LM Iberia has a long-standing partnership, 

the LIQUI MOLY colors were highly featured in the Portuguese 

Grand Prix of the Aquabike European Championship. Promoted by 

the H2O Racing organization, the event took place in North Portugal, 

in the municipality of Penafiel, between 15-17 July. More than 60 jetski 

riders took advantage of the unique conditions of Sousa’s valley 

Entre-os-Rios, where Tâmega and Douro rivers confluence. 

Did you know: as part of LM‘s agreement with the Portuguese Federation, all vests worn by the riders carry 

the LIQUI MOLY logo 

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WEEK 28.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com

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PORTUGAL 

The LIQUI MOLY horizontal flags were perfectly placed in the Race Director table during the briefings 

As a result of our partnership with the FPM and Paulo Ferreira, 

all riders got a pack of LM goods, including our Visor Cleaner 

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Catarina Melo and Maria Soares from LIQUI MOLY Iberia with João da Conceição, 

a long partner of the Portuguese Federation and a vital element of the staff during the weekend 

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PORTUGAL 

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The LM inflatable arch always delivers great pictures! 

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You couldn‘t miss the LIQUI MOLY paddock even 

if you wanted: 45 tents, 70 flags, 3 inflatable arches and a giant canvas were placed around the venue! 

Gonçalo Rodrigues is a former World Champion 

and a 3-time European Champion. He has been wearing 

the LIQUI MOLY colors since 2019 

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LM rider Gonçalo Rodrigues was tremendously 

fast during the whole weekend! 

Despite the hot weather, people didn‘t want to miss the opportunity 

to see these amazing riders in action! 

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PORTUGAL 

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Joana Graça takes her beautiful LIQUI MOLY Marine jet-ski from the water 

after the first practice session 

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Our very own Catarina Melo didn‘t want to miss the opportunity 

to take a picture with Carlos‘ fantastic family! 

Carlos García and Sadhna Monteiro, Sales & Marketing Director 

of LIQUI MOLY IBERIA 

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Carlos likes to isolate himself from the crowd before entering 

the water, talking with his staff moments just to his race 

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PORTUGAL 

Recognize our logo anywhere? Just look at the water buoys and the big canvas behind! 

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The spirit between the Aquabike riders is fantastic, as you can see by this happy picture. 

From left to right, Paulo Nunes, Martim Marques, and Gonçalo Rodrigues accompanied by some family and staff members 

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PORTUGAL 

On Friday, the event had the special visit of the Penafiel City Mayor, who took a tour around the facilities and 

gave a press conference to local and national media. On both occasions, our image and TOP TEC inflatables 

were highlighted. Below, you can also see FPM‘s President, Paulo Ferreira, wearing our LIQUI MOLY polo during 

a TV interview to Porto Canal. We couldn‘t wish for a better partner! 

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Rider Miguel Martins, among others, was saluted 

by the City Mayor and his staff 

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Paulo Nu 

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nes, on the left side, and Joana Graça, on the right, showed once again their amazing skills during the weekend 

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PORTUGAL 

FPM‘s president Paulo Ferreira and Sadhna Monteiro. You can review LIQUI MOLY Iberia‘s 

Marketing and Sales Director impressions about the event on the above link. 

Maria Soares and Catarina Melo had a blast during 

the weekend! 

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Team Work makes the Dream Work: Maria Soares, André Rodrigues and Catarina Melo were delighted 

with FPM‘s cooperation 

FPM‘s president Paulo Ferreira and Sadhna Monteiro, Marketing and Sales Director of LIQUI MOLY Iberia 

Revisiting old friends: Paulo Nunes, Joana Graça and Sadhna Monteiro, who made sure to show her support to all 

LIQUI MOLY supported riders! 

José Filipe, commander of the Entre-os-Rios firefighters corporation, 

discusses some of the characteristics of this event with Sadhna Monteiro 

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WEEK 28.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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LM rider Gonçalo Rodrigues was in a 

class of his own during all weekend, winning 

both GP3 and GP2 categories! 

After finishing on the podium in their classes, 

Paulo Nunes and Joana Graça collected more 

silverware for the LIQUI MOLY family 

Carlos García gave a great show in the 

Endurance class and also climbed to the 

podium with the LM colors! 

One of many family pictures, where you can see the LIQUI MOLY logo 

on the podium backdrop! 

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Victory at Portimão for LIQUI MOLY 

Intact GP Junior Team 

PORTUGAL 

What a day in Portimão! LIQUI MOLY Intact GP Junior Team 

started the day with Moto2 Race1 and from Pole Position 

finished the race in P2 after some ups and downs. The 

second Moto2 Race was a roller coaster of emotions, as Lukas 

Tulovic and Angus had a tight battle right till the finish line. In the 

end, it was Lukas who took the higher place of the podium. In Moto3, 

Jakob Rosenthaler improved a lot during the race going from 20th to 

15th, giving the team the first point in Moto3. 

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There is no better way to start a business 

relationship than with immense prominence. 

In the first month of partnership, LIQUI MOLY 

is the brand of the month at Vicauto, with a 

lot of communication in the professional 

media and also on social media 

Great victory for our rider Lukas Tulovic at Portimão 

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PORTUGAL 

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Impressive weekend for our Moto2 and Moto3 

riders at Portimão 

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Norauto Maia and LIQUI MOLY with a 

new activation 

PORTUGAL 

Norauto Maia is now offering a fast air conditioning charging 

service until the end of August at the parking area close to 

the workshop. Faster service for the clients under the LIQUI 

MOLY tents where, at the same time, we can promote the special 

current campaign and all our range available at all the Norauto 

network. 

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The best boat care from the earliest 

years 

Besides being a world champion in F2 powerboats, our pilot 

Duarte Benavente also trains kids for the watersports and 

one of the first lessons is to use the best care products to 

preserve the boat for long years with any problems. A very nice 

training with this GT10 boat. 

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LM Day brings joy to Duarte Branco! 

PORTUGAL 

Located in the region of Santo Tirso, Duarte Branco is a growing 

customer who has just celebrated 25 years of activity as a 

workshop and auto parts retailer. To signal this significant mark, 

our LM Iberia team decided they had to party with a bang! Several 

LM tents, beach flags, and two Top Tec inflatables were placed at the 

client‘s entrance, while on the inside, where the festivities took place, 

we had horizontal banners and our decorative wall bringing lots of 

color to the space. The cherry on the cake was the gift bags given to 

guests, who, from now on, will undoubtedly bet even more on LIQUI 

MOLY‘s extensive range of products! 

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Family, friends, guests, and final customers shared 

a special occasion with Duarte Branco and LIQUI MOLY 

Mr. Duarte Branco (green polo) and his son Mario (yellow polo) 

celebrated the occasion in the presence of their close ones and staff 

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PORTUGAL 

Manager Mário Branco held a short speech to everyone who attended this 


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event 

Our LM backdrop and flags brought lots of smiles to the celebration, and even Cristiano Fumega, 

from the LM Iberia team, couldn‘t resist the opportunity to showcase his multiple talents 

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LM Academy gives new tools 

to Surdiesel Quality Systems S.L. 

SPAIN 

Getting bigger and bigger, the remarkable growth of Surdiesel 

Quality Systems S.L. in Lanzarote (Aser Group), in the Canary 

Islands, had to be accompanied by a LM Academy training that 

allowed their team to tackle the challenges ahead. Our own Secundino 

Delgado did just that in a session where both parties shared new ways 

of business development to add value to their customers‘ service. 

With this training, the professional Surdiesel Lanzarote team is now 

better prepared to develop the potential of our wide range of products 

and electronic tools. 

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The LM motor oils, sprays, and additives are emphasized in Lanzarote‘s Surdiesel Quality Systems S. L. facilities 

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Auto Jordão at Porto de Mós Feasts 

with LIQUI MOLY 

PORTUGAL 

Auto Jordão is a powerful workshop with already 25 years in 

the market. They belong to the Bosch Car Service network 

and use our additives. On the occasion of their presence at 

the St. Peter Feasts, between the 25th of June and the 3rd of July, 

they took the opportunity to publicize our range of additives to all 

visitors, guaranteeing big visibility among the final consumer in the 

Porto de Mós area. 

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Our exhibitor with the additives range was 

highlighted within the Bosch Car Service image 

at Porto de Mós. This is a strong partnership with 

our distributor Auto Delta 

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Worx Automotive gets LM Academy 

workshop 

PORTUGAL 

Anew client in the Leiria region, Worx Automotive is recognized 

as one of the best Porsche specialists in the country. With 

this reputation in mind, they needed to have the best tools at 

their disposal to sell our lubricants. Reasons for Duarte Jesus and 

Cristiano Fumega to organize an LM Academy training with the team 

led by manager Sean Rennie. A former Porsche technical manager, 

Sean decided to go 100% with LIQUI MOLY after trying our Molygen 

range. 

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The LIQUI MOLY exhibitor is placed at the reception desk 

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PORTUGAL 


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LIQUI MOLY banners and flags are placed in the workshop interior 

Cristiano Fumega and Duarte Jesus, with the LIQUI MOLY polos, coordinated this training 

with the Worx Automotive staff 

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Fivegarage Lda. reinforces 

partnership with LIQUI MOLY 

IBERIA 

Ran by Agostinho Soares, Fivegarage Lda. just recently added 

their first sprays and car care cleaners to an ever-growing list 

of LIQUI MOLY products. Overseen by Rafael Soares from the 

LM Iberia team, this client from Penafiel is increasing the number 

of available references to the final customer. Together with a new 

displacement of the shelves where LIQUI MOLY now occupies the 

front row, Fivegarage Lda. counts on our Decko Girl and our 

unmistakable stickers to create attention to the store. 

The new displacement 

took place with the 

client‘s agreement and 

immediately highlights 

LIQUI MOLY 

prominently, making 

it the first brand that 

every customer sees 

when entering the store 

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Recambios Salvador Civera joins 

LIQUI MOLY growth in Spain 

With an extensive experience in the auto parts sector, 

Recambios Salvador Civera is a family company located 

in Lliria, Valencia. Established in July 1977, this retailer 

recently started to work with our brand in additives, car care, and 

aerosols products while selling spare parts and accessories related 

to the automobile. We trust this will be a long partnership between 

the two parties and thank Mr. Salvador Civera for his preference. 

At the reception 

balcony of 

Recambios 

Salvador Civera, 

customers can 

now find a display 

with LIQUI MOLY 

products 

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Talleres San Martín y Márquez 

trusts LIQUI MOLY 

SPAIN 

Purchasing LIQUI MOLY products through Andel associate 

Recambios Sierra Sur, Talleres San Martín y Márquez are 

increasing their use of LM additives for gearboxes and 

hydraulics, expanding the brand‘s visibility in Ronda, Málaga. 

Leading the family business is current manager José Miguel, whose 

workshop repairs cars and industrial vehicles in a city visited by 

tourists and with intense agricultural activity. 

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Talleres San Martín y Márquez staff highly appreciates the Cera Tec range. On the right and below, you can see that the LM logo figures 

at this workshop‘s front door and that our products are essential in their daily activities 

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Every week a new episode from Deixa 

Rolar, powered by LIQUI MOLY 

PORTUGAL 

The second season of Deixa Rolar brings us lovely talks about 

two-wheels enthusiasts. At the same time, they are prominent 

public figures in Portugal, in very different areas. This week, you 

can see the best-of from the last 12 episodes now that the tv show will 

go on vacation. But you can also see the full episode with the actor 

Marco Costa. Always on A Bola TV sports channel. 

Click to see the teaser. Soon, the full 

episode will be available. 


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Do you want to watch the 

full 12nd episode? 

The full episode with the 

actor Marco Costa is already 

available to watch 

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Check-Up Blog: Do you know that... 

Our new Orange Power Cleaner can be your best friend 

in removing unwanted residues from the most varied 

surfaces? Just read the post on our blog at Check-up 

Media. 

PORTUGAL 

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Close to the retailers in Spain at the 

most important directory 

LIQUI MOLY is present in the most important retailers 

directory in Spain. The publication that all the market 

wants to read to see statistics, trends, and the results of 

the business also has our presence with impacting full-page 

advertising. Ruta del Recambio 2022 is an Infocap publishing 

magazine, long-term partners of LIQUI MOLY Iberia. 

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New ambassador for LIQUI MOLY Chile! 

The founder of the Motocultura project, Andrés Pérez 

Ramirez is a new LIQUI MOLY Chile ambassador. Packed 

with books on his motorcycle, he travels the country to teach 

music, tell stories, and spread culture, art, and environmental 

awareness to children and the elderly wherever he goes! 

CHILE 


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CHILE 


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The new LM Chile ambassador received a pack of LIQUI MOLY goods 

for his trips, including the 4T Additive Shooter — perfect for the ride! 

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LM Chile impacts Desert Challenge! 

Enduro events are the perfect vehicle to show the abilities of 

the LIQUI MOLY motorbike range in a defying environment 

— what came across the LM Chile team‘s minds when 

invited to be present at the “Desafio en el Desierto“. As you 

can see in the above images, our 10W-60 offroad race synthetic 

lubricant was one of the event‘s stars! 

CHILE 


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LIQUI MOLY colors Kartodromo Las 

Perdices! 

CHILE 

Located near the Club Oficial Karting Chile, the karting race 

track of Las Perdices is now decorated with LIQUI MOLY 

imagery. Besides spreading the brand to motorsport lovers 

and enthusiasts, this arrangement will allow LIQUI MOLY to 

create a connection with future racing drivers, who from now 

on will immediately identify LM‘s portfolio with their fondest 

memories. 


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On the road to visit new customers! 

Rain or shine, one thing is sure: nothing will stop the LM 

Chile team from visiting new customers! Some pictures of 

their latest ventures include placing one of our banners in 

a very snowy workshop. 

CHILE 

Nothing like a big 

LIQUI MOLY 

banner to bring 

a workshop alive! 

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LIQUI MOLY NEWS 28.2022

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