GCM Program Book

at The Creative School
A

Table of
Contents
21
35
Opportunities
What exciting opportunities are
available to GCM students? Discover
our scholarships and international
exchange program. Get involved with
extracurricular student groups unique
to GCM and attend engaging industry
and student events.
Employment
5
10
Why GCM?
Discover what makes the country’s
only degree-granting program in print
management stand out.
Program
Find out how GCM combines
technology, creativity and business
to create a compelling, hands-on
undergraduate degree program. Learn
about the flexibility offered by the
curriculum, Concentrations and Minors,
as well as internship and Job Fair.
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What’s internship, and life after GCM
like? Read Q&As with a diverse group
of GCM interns and alumni working in
dynamic fields of the printing industries.
Learn first-hand what the GCM
experience is all about and discover a
few of the employment opportunities
available upon graduation.
Student Work
A visual showcase of student work
completed throughout the GCM
program. Take a look at how our
students are applying technical,
creative and business skills acquired in
courses to create inspiring projects.

4

Why GCM?
5
Is a degree in graphic communications
management right for you?
Our world is a visual one. Every day we come
into contact with hundreds of printed and
graphic products — from giant billboards,
to sleek interactive websites and unique
packaging carrying the coffee you’re drinking
or the smartphone you just bought.
The printing industry is a large employer
in Canada: it’s a $4.2 billion industry with
nearly 50,000 employees working in more
than 3,000 different organizations. The
opportunities are diverse, both in region
and role.
There’s more competition for consumers’
attention today than ever before, and in
graphic communications, it’s your job to
make sure the product stands out, no matter
what it is. It takes many steps and people to
do this — from vision leading executives and
entrepreneurs, project managers to creative
designers and printers. The School of
Graphic Communications Management can
teach you the wide variety of transferable
skills sought in many fields. Everyone has a
message they’re trying to spread. We help
them get noticed.
Technology continues to change the way
we receive and process information, and the
printing industries have been at the forefront
of this revolution — whether it’s 3D, hybrid
or digital printing. The field is continuously
adapting and the need for experts is growing.
With a degree in graphic communications
management, you’ll be ready to lead the
next wave in changing how we interact with
products and packaging.
3 Pillars of GCM:
Creativity and Design
Technology and Innovation
Business and Entrepreneurship

6
Why GCM at Toronto
Metropolitan University?
9 Reasons to Choose
GCM at TMU
1 2
Reputation
GCM is Canada’s only degree program for
the printing industry and is one of the top
programs of its kind in North America. GCM
is renowned amongst industry leaders, which
is why many of them helped us build the
modern Heidelberg Centre — where many
of our classes are housed today. GCM is a
recognized and respected name, and being a
part of it means you’ll be a highly sought-after
professional with a wide range of skills.
Modern, Flexible
Curriculum
GCM combines the high technology and
creativity of graphic communications with the
analytical and strategic principles of business and
management. Our modern, flexible curriculum
lets you pursue your passion while learning base
level skills transferable across jobs. You’ll have the
option to pursue a Concentration in Packaging,
Digital Graphics, Publishing or Leadership. Many
students also choose to add a Minor in a second
area of interest, from over 50 options.

3Paid Internships
Gaining work experience is a key part of
making sure you’re ready to jump into
whatever field you want after graduation,
which is why our students complete an
internship between third and fourth year.
These work placements often lead to part-time
employment in fourth year and full-time work
after graduation.You will have the chance to
work with leading employers across the country
and best of all, these positions are paid.
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Small Classes
You’re not just a number at GCM. Small
class sizes and hands-on lab courses means
our professors will know you by name and
are committed to your development. The
class sizes also help you build personal
connections with instructors and classmates.
Developing a professional network for the
future comes naturally here at GCM.
4
Outstanding
Employment
Prospects
Thanks to our reputation and industry
connections, students often receive multiple
job offers prior to graduation. Our goal is
to help you find a rewarding career, and
our school has an extremely high graduate
placement rate. Many students use the
internship and our annual Job Fair as first
steps to shaping their dream careers.

8
6 7
Leading
Learning Labs
Our learning labs feature state-of-the-art
computer, imaging, printing and finishing
technologies. Generous industry support
means you’re working on the cutting edge
of software and equipment that the pros
use. Small lab sections allow you to get to
know classmates and professors.
Industry Support
and Connections
Industry leaders and successful companies
support GCM students with generous
scholarships and awards, company tours
and guest speakers. These relationships also
give students rare opportunities to attend
major showcases and events put on by the
industry’s biggest players.

8
Vibrant
Student Life
GCM has many student clubs and initiatives
you can join, whether you’re looking to beef
up your resume or social calendar. These
groups often attend industry conferences,
competitions and trade shows in North America
and Europe.
9
The Creative
School
TMU’s The Creative School is home to
Canada’s leading creative and communications
programs. You’ll have the chance to work on
extracurricular projects alongside students
of fashion, film, photography, journalism,
theatre and more. These unique collaborations
will create new possibilities for professional
development, and will help you develop close
relationships with the future leaders of the
creative industries.
9

10
Program
Overview
Join Canada’s top graphic
arts and management
school. GCM will make you
a well-rounded industry
leader. Hone your creative,
business and technological
skills at GCM.

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We’re Canada’s undisputed leader in
graphic communications management
education and our graduates are at the
forefront of this $4.2 billion industry.
Our interdisciplinary approach gives you
a unique breadth of technological, creative
and business expertise, along with unique
opportunities to gain industry experience
throughout your degree.
GCM prepares students to become
well-rounded managers in the printing
industries, with a high level of technological
and creative literacy. Throughout your
time as a GCM student, core courses will
build a strong foundation for your technical
knowledge and skills, and you’ll learn how to
bring a product from concept to design and
printing — meaning you get to hold your
creations in your hand.
In our premedia labs you’ll use professional
digital cameras in a photography studio, as
well as photo-quality proofers and printers.
In production labs students work with
digital, offset and flexographic printing
presses, binding and finishing machines,
computer-based simulators and specialized
material testing equipment.
Our students also develop the technical
business skills to be successful managers
and leading executives. You’ll hone
essential skills in marketing, management,
accounting and communication, and have
the opportunity to create business plans for
ventures you might launch someday. Many
of our graduates are entrepreneurs, and we
encourage students to think outside the box.
We know classroom learning can only take
you so far, which is why we’re committed
to ensuring you gain work experience
throughout your time at GCM. Our
professors are well-connected to industry
experts and our Advisory Council includes
reps from Canada’s printing leaders who are
vying to hire GCM students and graduates.
These connections, plus our Job Fair,
Business Plan Expo, industry competitions
and internship program, set you up with a
wide variety of opportunities to pursue your
dream career.

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Curriculum
Here’s what your time
at GCM will look like:
Year
Year
1 2
In this foundation year, students
are introduced to core concepts
in the printing industry. Hands-on
lab courses provide experience
in design and layout, graphic
communication premedia and
printing processes. Introductory
business courses give you essential
base knowledge and your electives
are an opportunity to take courses
in any subject that interests you.
Building on the knowledge and skills
gained in first year, you’ll advance
your understanding of printing and
packaging. Second year courses
include typography, introduction to
packaging, binding and finishing,
material science, premedia workflows
and processes. Students continue
to take business courses to prepare
them for management roles after
graduation, and you can start
selecting Concentrations (explained
on page 16) through your electives.

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3Year
Year
4
Third year gives you insight into
more specialized topics in the
printing industry with an increased
focus on business and project
management. Courses include
colour management, digital
and variable data printing, web
and cross-media and project
management. You’ll also be
preparing for your summer
internship between third and
fourth year, and working towards
any Minors or Concentrations
you’ve chosen.
In your final year, you’ll work to
master topics within the printing
industry such as production
workflows and advanced and
emerging technologies. As a final
project, students have the option of
preparing a business plan for a
start-up business in the industry,
or writing a technology-focused
research thesis. You will finish your
Concentrations and Minors and be
ready for a lucrative career.

Fall Semester
1 2
Fall Semester
GCM 110 - Introduction to
Graphic Communications
GCM 120 - Graphic
Communications Processes 1
GCM 130 - Design and Layout
MKT 100 - Principles of Marketing
One Liberal Studies Course
Winter Semester
CMN 279 - Introduction to
Professional Communication
GCM 111 - Graphic
Communication Technologies
GCM 121 - Graphic
Communications Processes 2
GMS 200 - Introduction to
Global Management
SSH 105 - Critical Thinking I
GCM 230 - Typography
GCM 240 - Material Science for Print
GCM 250 - Binding and Finishing
MKT 300 - Marketing Metrics
and Analysis
One Open Elective Course
Winter Semester
ACC 100 - Introductory
Financial Accounting
GCM 210 - Introduction to Packaging
GCM 220 - Graphic
Communication Processes 3
GCM 260 - Digital
Premedia Workflows
One Open Elective Course
One Liberal Studies Course
One Liberal Studies Course

Fall Semester
3
Fall Semester
4
GCM 350 - Estimating for
Graphic Communications
GCM 360 - Colour Management
GCM 370 - Management Studies
GCM 375 - Project Management
for Graphic Communications
One Open Elective Course
One Liberal Studies Course
Winter Semester
GCM 320 - Digital and Variable
Data Printing
GCM 362 - Web and Cross Media
GCM 372 - Operations and
Process Management
Two Open Elective Courses
WKT 608 - GCM Internship
GCM 420 - Advanced Print
Production Processes
GCM 460 - Asset Management
for Graphic Communications
Two Open Elective Courses
One Liberal Studies Course
Winter Semester
GCM 461 - Workflow Automation
Choose one:
GCM 470 - Business Plan, or
GCM 490 - Thesis
Two Open Elective Courses
One Liberal Studies Course
For complete course details,
please visit torontomu.ca/calendar

16
Concentrations
Concentrations are a way for you to
customize your degree and graduate with
a unique skill set. By focusing on a specific
area within graphic communications,
students are able to study topics that interest
them in more depth. There are currently four
concentration topics to choose from:
Packaging
Learn what it takes to make your products
stand above the rest on the shelf, and gain
experience with some of the cutting edge
technologies in this ever-changing field.
Leadership
Our variety of general and print-specific
business courses, from managerial finance to
finding market opportunities, will prepare you to
lead a project team or start your own company.
Digital Graphic Output
Get ready to master the world of digital
printing with deep and flexible knowledge
of digital printing applications. You will be
ready to step into a range of exciting roles
in signage, packaging, or digital printing.
Publishing
From print magazines to e-books, you’ll gain
a well-rounded view of today’s publishing
industry and gain unique skills needed to
stand out as a graduate.
Completion of a Concentration is optional. Doing so will help you to achieve a level of expertise
beyond the core curriculum and set yourself apart from others when entering the workforce.

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Minors
Minors give you the opportunity to hone skills outside your
GCM major. You’ll be granted a Minor by completing six elective
courses in a particular subject. TMU currently offers over
50 Minors. Some available to GCM students include:
Entrepreneurship and Innovation
Finance
Law
News Studies
Professional Communication
Photography
For more info on minors
available to you, check out
torontomu.ca/gcm/academics
Marketing
Fashion
Environmental and Urban Sustainability
Global Management

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Internship
Between third and fourth year, you’ll
complete a work placement at an
organization of your choice. We strive to
ensure that your internship positions are
paid ones. Through your internship, you’ll
put your learning to work in a professional
setting, broaden your understanding of the
industry and opportunities available, and
make valuable connections in the field of
your choice. This is your time to shine.
Many companies continue to employ interns
part-time through fourth year and hire
them full-time after graduation. A majority
of students find an internship through
our annual Job Fair and career postings.
You’ll have access and connections to a
wide variety of organizations, including
design agencies, printing and packaging
companies, magazine publishers and
many more.

19
Job Fair
GCM grads are in high demand, working in
rewarding and engaging positions around
the world. Many of our students find their
internships and jobs at our annual Job Fair
— another opportunity for you to stand out
and connect with potential employers. We
regularly get more than 60 companies at the
event who want to hire our best students —
it’s up to you to show them why that’s you.

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Opportunities
21

22
International
Exchange
GCM gives you opportunities to see the
world while completing your degree — and
getting top quality professional experience
at the same time! By participating in an
international exchange, you can spend a
semester abroad studying in countries like
Belgium, Denmark, Germany, South Korea,
Sweden and the United Kingdom.
An international exchange is an unforgettable
and enriching experience. Immerse yourself
in a new culture and learn what your industry
looks like on the other side of the world.
Spending a semester abroad is a rare opportunity
that will enhance your critical thinking,
inspire you to create and help you figure out
what you want from your career and life.
...you can spend a
semester abroad
studying in countries
like Belgium,
Denmark, Germany,
South Korea,
Sweden and the
United Kingdom.

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Scholarships
& Awards
Each year, GCM faculty, staff, alumni and
industry leaders gather to celebrate students’
achievement by handing out dozens of
awards to our top students, totalling tens of
thousands of dollars. Many of these awards
are donated by top Canadian companies in
the printing industries.
Coming out of high school, the
top 20 entrants will automatically
receive the Canadian Printing
Industries Scholarship. The
scholarship is currently valued at
$1,500 per year and is renewable
for all four years.
Students with higher averages are more likely
to qualify, and dozens of GCM students
receive this generous scholarship every year.
This generous scholarship is coordinated by
the Canadian Printing Industries Scholarship
Trust Fund. Learn more about the scholarship
at printscholarships.ca.
As a GCM student you’re also eligible for a
wide range of scholarships and bursaries from
around TMU based on academics, extracurricular
involvement and financial need.

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Student
Life
GCM is one big family. Students,
professors and staff interact on a first
name basis. Student groups foster
community by running numerous social,
athletic and academic events throughout
the year, including orientation week,
TMU’s parade and picnic, the famous
GCM Halloween night, graduation formal
and much more.
You have many opportunities to get involved,
meet new people and have fun at GCM.
Here’s a sampling of our student groups:
GCM COURSE UNION
The Course Union represents GCM students
within TMU. The student-led executive and
class reps organize social activities, trips,
intramural athletic teams and academic
events. The Course Union is also a good
liaison between you, the student union,
faculty and university administration.
@gcmcu

28
COLLOQUIUM
The Colloquium Team organizes a gala
speaker event each year, bringing together
students and industry on a current relevant
theme. Industry speakers share their expertise,
and the mix of student and industry
attendees always guarantees rewarding
opportunities for discussion and networking.
@gcm.colloquium
PHOENIX CHALLENGE
The Phoenix Challenge is a flexography
competition which takes place at the annual
international FTA Flexo Forum each spring.
Past teams have competed in Las Vegas,
Dallas and San Diego.
RYEPACK
RyePack is TMU’s student group dedicated
to creating opportunities for learning about
packaging. Students engage with the packaging
industry through several unique field trips,
speaker events and design competitions.
@ryepack
RYETAGA
RyeTAGA is the TMU student chapter of the
Technical Association of the Graphic Arts
(TAGA) — an important research association
in the printing industry. The student chapter
publishes its own annual journal of student
research for competition and has won
several top prizes at conferences across
North America, including in Portland,
San Francisco and Pittsburgh.
@ryetaga
SOCIETY OF THE CREATIVE SCHOOL
The Society of The Creative School
is the first student-led umbrella society
in a creative faculty in North America.
The society represents all nine schools in
The Creative School. The society builds
community, hosts conferences and
competitions, and offers over $200,000 in
extracurricular project funding for students.
@societyofthecreativeschool

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Industry
Events
Working with industry is a big part of your
time here at GCM. On top of internship
and Job Fair, you have many opportunities
to connect with the people you want to
work with. Instructors often bring in guest
speakers to classes and we secure rare plant
tours with printing companies.
Through student groups and academic
competitions you can attend trade
shows and conferences, and join industry
associations. We also host a variety of
industry dinners, seminars, open houses and
networking nights. We give you the tools and
opportunities to shape your dream career, all
you have to do is choose what it is.

Networking: It’s
not who you know, it’s
who knows you.
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The Creative School
The Creative School is a dynamic faculty that is making a difference in
new, unexplored ways. Made up of Canada’s top professional schools
and transdisciplinary hubs in media, communication, design and
cultural industries, The Creative School offers students an unparalleled
global experience in the heart of downtown Toronto.

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A CREATIVE ECOSYSTEM
Through GCM and The Creative School’s
transdisciplinary hubs, you can access
professional studios, workshops, advanced
printing and fabrication technologies, as well
as industry-standard software. Our facilities
allow students to set their imaginations free at
the crossroads of technology and creativity.
INTEGRATE HANDS-ON EXPERIENCE
INTO YOUR LEARNING
Tap into exclusive, hands-on learning
experiences both on campus and through
unique partnerships with industries around
the world. Whether it be an in-class
collaborative project with an industry partner
or a cross-continent experience in any of our
international hubs, students at The Creative
School are limited only by their imagination.
Got an idea for a project, business, or
creative event? Pitch your ideas to any
of the zones on campus, including The
Creative School’s Design Fabrication Zone,
Fashion Zone or Transmedia Zone. Zones
offer advice, mentorship and resources for
you to explore, ideate and build under the
guidance of industry leaders.
GLOBAL OPPORTUNITIES
At The Creative School, you have access to
a diverse portfolio of international activities
and learning opportunities. From semester
abroad exchanges with 50+ international
partners and short-term travel experiences
across the continents to virtual collaboration
and co-creation opportunities with students
around the world, you can gain international
experience and enhance your portfolio.
INDUSTRY EXPERIENCE
AND NETWORKING
Collaboration and partnership are at the
heart of The Creative School experience.
Our local partners include Google,
Heidelberg Canada, Kodak, Esko, Color-
Logic, The Printing House and many more.
Besides working directly with our industry
partners, you can also be paired with an
industry mentor from our incredible network
of industry professionals who are ready to
help you understand life after graduation.
Take advantage of the unique offerings
available to you as part of The Creative
School’s dynamic ecosystem. Bookmark
torontomu.ca/the-creative-school to stay
updated on our latest creative endeavours.
The future is creative.

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Employment Opportunities
35

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The Internship Experience
ANASTASIA PARTSERNIAK
Packaging Specialist,
Weston Foods
ELYSSE WATCHON
Graphic Layout Artist,
TC Transcontinental
MALWINA ZEREK
Project Coordinator,
SGS & Co
WAFIQ KAZI
Business Marketing Associate,
Significans Automation

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What did you do for your internship?
A: I worked as a Packaging Specialist at
Weston Foods. They are a large baked goods
company responsible for brands like Wonder,
ACE Bakery and others.
E: I worked as a Graphic Layout Artist for TC
Transcontinental, a Montreal-based company
focusing on packaging, printing and specialty
media. I worked in the premedia division.
M: I worked for an international branding
impact company called SGS & Co. They deal
with many big brands. I was working as a
Project Coordinator on the Hershey’s team.
W: I worked with a company that sells
software services for the printing industries,
called Significans Automation as a Business
Marketing Associate.
What was a typical day like for you?
A: I had an ongoing project for my entire
internship along with other smaller tasks.
My main responsibility was customizing and
creating palette patterns, as we implemented
a new specifications system. This means I had
to organize how cased goods would appear in
distribution through trucks and how products
would safely arrive at the stores.
E: I supported the Rexall flyer team. I mainly
focused on formatting layouts for print and
digital media, using programs that were also
taught at GCM. The main part of my job was
assembling the flyer pages. It was really nice
to see them in stores.
M: I was responsible for coordinating live
jobs. My day would begin by checking on all
the current jobs to see where they are in the
workflow and when they would be ready to
schedule for printing. I’d then flag any issues
with operators. Our team also had daily status
meetings, which were really helpful. As an
intern working remotely, these meetings let me
work with my team. I also had the opportunity
to communicate with clients. I thought that was
a really valuable experience and helped to
build up my professional confidence.
W: One of my big projects was a community
app. I would start my day by logging in there
and checking the engagement, gathering
some analytics, and creating any content for
that day. I would then repeat the process
within our customer management system –
making sure clients were taken care of. I was
also responsible for coordinating events from
the marketing to the operations on the day of.
I had a nice mix of responsibilities that kept
things lively.

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What surprised you about your internship?
A: Something that was surprising to me was
how empathetic and patient my colleagues
were with me. Going into this job I was kind
of worried that I would be treated as ‘the
intern’ and I’d be stereotypically running
coffees for everyone. But instead, they really
accelerated my professional development
forward and even encouraged me to make
mistakes and to learn from them.
E: I was actually applying the skills I learned
in GCM to real world situations. I had the
opportunity to work on weekly print and
digital flyers that were distributed all across
Canada and on online flyer apps!
M: It was amazing that projects I was working on
were then being printed in Manila, Philippines
– on the other side of the globe, essentially!
I was also surprised by the huge variety of
printer specifications. It was helpful to learn
standards at GCM, but it felt like each printer
modified these, and it was a lot to manage.
GCM students complete their internships in a
variety of interesting roles and companies. GCM
has an Internship Coordinator who will assist you
in securing an internship, and we also hold an
annual Job Fair to connect you with industry.
W: The biggest surprise was how well
everyone knows one another in the industry.
I heard in class that the print industry is
very close knit, but it was cool to witness
this first hand. For example, in our app there
would be customers from Canada, the US and
Europe who all knew one another.

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What learning or professional development
did you get from doing an internship…
that don’t exist in the classroom?
A: Improving my public speaking skills was
definitely the biggest asset that I gained from
this internship. Also being quick on my feet
and ready to turn around any project at a given
moment and be ready for any last-minute
changes. I also learned a lot about how to
be prepared to deal with any problems that
come up, and stay calm in the process.
E: I was lucky to be familiar with the programs
I was using at work. I thought it was also nice
to learn from others, especially since my
co-workers already have a lot of experience
working in the industry. Everyone was so
welcoming. They were open to helping me
from day one. So now I have tips and tricks
that help me work more efficiently on the job,
which is something that I really do appreciate.
M: I would say that GCM gives you the
dots, but the internship allows you to
connect those dots! It’s really hard before
an internship to really visualize how jobs
are managed in a real-world setting.
So going into the internship I was very
nervous, but willing to give it my best. It
was so interesting to realize how meticulous
the process actually is. Internship really
improved my professional competencies,
like communication and networking.
W: I had the opportunity to do some training
with a sales coach, which was really great.
But I think the most valuable part of the
experience was building a professional
network. I was able to be an active member
of my team from day one, everyone was really
welcoming. I know that those relationships will
continue beyond the summer internship.
I would say that GCM gives you the dots, but
the internship allows you to connect those dots!

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Alumni Profiles
Ethan Bersche wanted to be a graphic
designer in high school. The broad list of
courses at GCM really intrigued him, so he
came for a visit! Seeing the student projects
and hands-on labs really helped him see
that he wanted to be a designer as well
as a maker!
E: I remember being sparked by the idea of not
only designing something, but also seeing the
whole process of how it’s made and at the end
having a physical product and understanding
every little piece that went into that.
TMU is located in the core of the city.
Growing up in Guelph, Ethan spent his
first year living on campus. The energy and
diversity of the city taught him a lot.
ETHAN BERSCHE, Class of 2020
Packaging Design Coordinator,
Brewers Supply Group
Double Minor in Marketing
and Geography
E: Being around the diversity, accessibility
and just the general vastness of Toronto builds
character in a pretty special way. I learned just
as much from Toronto, as I did from GCM. I
think everybody should have the experience
of trying to make a name for themselves in a
big city.

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VIVEK PATEL, Class of 2016
Inside Sales, SupremeX
Minor in Finance
Many of our students find GCM because
they are passionate about design, but
another common route is business or
entrepreneurship. This is how Vivek Patel
became a GCM major and a Finance minor.
V: I wanted to know about the management of
a specific discipline. I felt that a business degree
would not give me the same sort of experience
that I was looking for. I had done a lot of work
in graphic design and the arts, and I was
passionate about it, but not to the point that I
wanted graphic arts as a career. I was searching
through different programs and I found Graphic
Communications Management and the words
graphic and management kind of jumped out
at me because it literally fused the two things
that I was looking for.
His love of numbers and business landed
Vivek great opportunities to work as an
estimator right after graduation. Uniquely to
print, everything that is manufactured in the
graphic arts is a custom job. The work of an
estimator is to create pricing solutions for
each creative project. His love of business
continues, and Vivek is now an Account
Manager as well as completing an MBA –
definitely another popular destination for
GCM grads.

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HUMAIRA IMTIYAZ, Class of 2018
Customer Service Representative
& Graphic Layout Artist,
TC Transcontinental
Minor in Entrepreneurship
It is really interesting to see what students
do with their degree from GCM! In
addition to a variety of Master’s programs,
students have also gone on to complete
post graduate degrees from a variety of
colleges. The knowledge you receive and
GCM is really flexible in this way. Humaira
Imtiyaz is a really great example of this.
After completing GCM, Humaira took on
the role of a graphic layout artist for one of
the largest print and media companies in
Canada. She became interested in product
design and decided to continue her studies.
Her responsibilities at work continue to
evolve. Today her job is a dynamic mix of
helping with layout when needed, as well as
using her people skills to work with clients
directly to help manage their projects. What
made GCM unique for Humaira were the
lasting relationships she made.
H: You get to know your peers and your
professors know your name! There are so
many networking opportunities that will
help you in the future. Professor Mothersill
(now retired) told us that in every year of
GCM a couple gets married, and it’s true.

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We live in a world that is increasingly
international. In addition to our grads
working with large graphic arts companies,
many work managing global brands.
Li-Anne Chang has really enjoyed that
aspect of GCM both as a student and as an
alumna. In her third year at GCM, Li-Anne
had the opportunity to complete an
international exchange in Germany, with
one of our many international partner
schools. She spent one term of her studies
abroad, where she took classes with a mix
of local and international students.
L: I figured it would be difficult to take a month
off to travel once I’m working, so I wanted to
seize the opportunity while I was still in school.
HdM offered really interesting courses in
different printing methods and in sustainability.
Learn and travel at the same time, why not!
Now Li-Anne works for a multinational
company with locations all around the
world, including Mauritius, where she had
the opportunity to spend time training. Who
wouldn’t want a beachside opportunity?!
LI-ANNE CHANG, Class of 2016
Project Manager & Team Lead, SGS
We asked each of our grads for advice for incoming students. Here is what they shared:
E: Take the time to appreciate and enjoy being in university. Allow yourself to relax a little.
V: Be proud of what you are part of! Don’t let your learning take a backseat, be present.
H: Apply for as many scholarships as possible, without hesitation!
L: Don’t be afraid to ask questions and make mistakes. That’s how you will learn!

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Student Work
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Packaging
Design
Package design produced
by the GCM Phoenix
Challenge team

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Poster Design
Students have an opportunity
to create letterpress prints
A student project
that shows how
typographic choices
affect the appeal
and accessibility
of a document

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Hand-bound
Books
Handcrafted book
created by a fourth
year student

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Editorial
The RyeTAGA journal is produced annually
at GCM. The entire book – content, design
and printing – is done by students
Magazine designed and printed as
part of student course work

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Graphic Design
In the Design and Layout course, first year students
implement software tools to meet client requirements.
Check out @GCM.130 on Instagram for more.
Infographics
Book covers
Special materials
(pictured: acrylic coasters)
Slides for
social media

Branding Identity (pictured top: assets for a music festival; bottom: assets for a travel agency)

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Business Plan

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Join Us
“GCM is known for a career-relevant
education with practical internships leading
to outstanding employment prospects.
GCM students combine their enthusiasm
for technology, creativity and business. We
welcome you to our campus for a tour of our
facilities, and we are confident you will enjoy
the opportunities available through GCM!”
FACULTY & STAFF
Graphic Communications Management
Connect with GCM
@gcmtmu
“Our Faculty and its nine leading schools
have been at the heart of the evolution
of cultural industries for more than seven
decades. Here you can immerse yourself
in new worlds of design, storytelling,
media and creative leadership –
surrounded by like-minded peers and
mentors. We hope you’ll join us.”
CHARLES FALZON
Dean, The Creative School
Connect with The Creative School
@thecreativeschl

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Toronto Metropolitan
University is Canada’s leader
in innovative, career-oriented
education, and a university
clearly on the move.
With a mission to serve societal needs and a
long-standing commitment to engaging its community,
TMU offers more than 100 undergraduate
and graduate programs. Distinctly urban, culturally
diverse and inclusive, the university is home
to more than 45,300 students, including
2,600 master’s and PhD students, 3,800 faculty
and staff, and nearly 198,000 alumni worldwide.

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torontomu.ca/gcm
@gcmtmu