GCM Program Book

A booklet introducing the School of Graphic Communications Management, part of The Creative School at Toronto Metropolitan University (formerly Ryerson University).

A booklet introducing the School of Graphic Communications Management, part of The Creative School at Toronto Metropolitan University (formerly Ryerson University).


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at The Creative School


Table of





What exciting opportunities are

available to GCM students? Discover

our scholarships and international

exchange program. Get involved with

extracurricular student groups unique

to GCM and attend engaging industry

and student events.




Why GCM?

Discover what makes the country’s

only degree-granting program in print

management stand out.


Find out how GCM combines

technology, creativity and business

to create a compelling, hands-on

undergraduate degree program. Learn

about the flexibility offered by the

curriculum, Concentrations and Minors,

as well as internship and Job Fair.


What’s internship, and life after GCM

like? Read Q&As with a diverse group

of GCM interns and alumni working in

dynamic fields of the printing industries.

Learn first-hand what the GCM

experience is all about and discover a

few of the employment opportunities

available upon graduation.

Student Work

A visual showcase of student work

completed throughout the GCM

program. Take a look at how our

students are applying technical,

creative and business skills acquired in

courses to create inspiring projects.


Why GCM?


Is a degree in graphic communications

management right for you?

Our world is a visual one. Every day we come

into contact with hundreds of printed and

graphic products — from giant billboards,

to sleek interactive websites and unique

packaging carrying the coffee you’re drinking

or the smartphone you just bought.

The printing industry is a large employer

in Canada: it’s a $4.2 billion industry with

nearly 50,000 employees working in more

than 3,000 different organizations. The

opportunities are diverse, both in region

and role.

There’s more competition for consumers’

attention today than ever before, and in

graphic communications, it’s your job to

make sure the product stands out, no matter

what it is. It takes many steps and people to

do this — from vision leading executives and

entrepreneurs, project managers to creative

designers and printers. The School of

Graphic Communications Management can

teach you the wide variety of transferable

skills sought in many fields. Everyone has a

message they’re trying to spread. We help

them get noticed.

Technology continues to change the way

we receive and process information, and the

printing industries have been at the forefront

of this revolution — whether it’s 3D, hybrid

or digital printing. The field is continuously

adapting and the need for experts is growing.

With a degree in graphic communications

management, you’ll be ready to lead the

next wave in changing how we interact with

products and packaging.

3 Pillars of GCM:

Creativity and Design

Technology and Innovation

Business and Entrepreneurship


Why GCM at Toronto

Metropolitan University?

9 Reasons to Choose


1 2


GCM is Canada’s only degree program for

the printing industry and is one of the top

programs of its kind in North America. GCM

is renowned amongst industry leaders, which

is why many of them helped us build the

modern Heidelberg Centre — where many

of our classes are housed today. GCM is a

recognized and respected name, and being a

part of it means you’ll be a highly sought-after

professional with a wide range of skills.

Modern, Flexible


GCM combines the high technology and

creativity of graphic communications with the

analytical and strategic principles of business and

management. Our modern, flexible curriculum

lets you pursue your passion while learning base

level skills transferable across jobs. You’ll have the

option to pursue a Concentration in Packaging,

Digital Graphics, Publishing or Leadership. Many

students also choose to add a Minor in a second

area of interest, from over 50 options.

3Paid Internships

Gaining work experience is a key part of

making sure you’re ready to jump into

whatever field you want after graduation,

which is why our students complete an

internship between third and fourth year.

These work placements often lead to part-time

employment in fourth year and full-time work

after graduation.You will have the chance to

work with leading employers across the country

and best of all, these positions are paid.


Small Classes

You’re not just a number at GCM. Small

class sizes and hands-on lab courses means

our professors will know you by name and

are committed to your development. The

class sizes also help you build personal

connections with instructors and classmates.

Developing a professional network for the

future comes naturally here at GCM.





Thanks to our reputation and industry

connections, students often receive multiple

job offers prior to graduation. Our goal is

to help you find a rewarding career, and

our school has an extremely high graduate

placement rate. Many students use the

internship and our annual Job Fair as first

steps to shaping their dream careers.


6 7


Learning Labs

Our learning labs feature state-of-the-art

computer, imaging, printing and finishing

technologies. Generous industry support

means you’re working on the cutting edge

of software and equipment that the pros

use. Small lab sections allow you to get to

know classmates and professors.

Industry Support

and Connections

Industry leaders and successful companies

support GCM students with generous

scholarships and awards, company tours

and guest speakers. These relationships also

give students rare opportunities to attend

major showcases and events put on by the

industry’s biggest players.



Student Life

GCM has many student clubs and initiatives

you can join, whether you’re looking to beef

up your resume or social calendar. These

groups often attend industry conferences,

competitions and trade shows in North America

and Europe.


The Creative


TMU’s The Creative School is home to

Canada’s leading creative and communications

programs. You’ll have the chance to work on

extracurricular projects alongside students

of fashion, film, photography, journalism,

theatre and more. These unique collaborations

will create new possibilities for professional

development, and will help you develop close

relationships with the future leaders of the

creative industries.





Join Canada’s top graphic

arts and management

school. GCM will make you

a well-rounded industry

leader. Hone your creative,

business and technological

skills at GCM.


We’re Canada’s undisputed leader in

graphic communications management

education and our graduates are at the

forefront of this $4.2 billion industry.

Our interdisciplinary approach gives you

a unique breadth of technological, creative

and business expertise, along with unique

opportunities to gain industry experience

throughout your degree.

GCM prepares students to become

well-rounded managers in the printing

industries, with a high level of technological

and creative literacy. Throughout your

time as a GCM student, core courses will

build a strong foundation for your technical

knowledge and skills, and you’ll learn how to

bring a product from concept to design and

printing — meaning you get to hold your

creations in your hand.

In our premedia labs you’ll use professional

digital cameras in a photography studio, as

well as photo-quality proofers and printers.

In production labs students work with

digital, offset and flexographic printing

presses, binding and finishing machines,

computer-based simulators and specialized

material testing equipment.

Our students also develop the technical

business skills to be successful managers

and leading executives. You’ll hone

essential skills in marketing, management,

accounting and communication, and have

the opportunity to create business plans for

ventures you might launch someday. Many

of our graduates are entrepreneurs, and we

encourage students to think outside the box.

We know classroom learning can only take

you so far, which is why we’re committed

to ensuring you gain work experience

throughout your time at GCM. Our

professors are well-connected to industry

experts and our Advisory Council includes

reps from Canada’s printing leaders who are

vying to hire GCM students and graduates.

These connections, plus our Job Fair,

Business Plan Expo, industry competitions

and internship program, set you up with a

wide variety of opportunities to pursue your

dream career.



Here’s what your time

at GCM will look like:



1 2

In this foundation year, students

are introduced to core concepts

in the printing industry. Hands-on

lab courses provide experience

in design and layout, graphic

communication premedia and

printing processes. Introductory

business courses give you essential

base knowledge and your electives

are an opportunity to take courses

in any subject that interests you.

Building on the knowledge and skills

gained in first year, you’ll advance

your understanding of printing and

packaging. Second year courses

include typography, introduction to

packaging, binding and finishing,

material science, premedia workflows

and processes. Students continue

to take business courses to prepare

them for management roles after

graduation, and you can start

selecting Concentrations (explained

on page 16) through your electives.





Third year gives you insight into

more specialized topics in the

printing industry with an increased

focus on business and project

management. Courses include

colour management, digital

and variable data printing, web

and cross-media and project

management. You’ll also be

preparing for your summer

internship between third and

fourth year, and working towards

any Minors or Concentrations

you’ve chosen.

In your final year, you’ll work to

master topics within the printing

industry such as production

workflows and advanced and

emerging technologies. As a final

project, students have the option of

preparing a business plan for a

start-up business in the industry,

or writing a technology-focused

research thesis. You will finish your

Concentrations and Minors and be

ready for a lucrative career.

Fall Semester

1 2

Fall Semester

GCM 110 - Introduction to

Graphic Communications

GCM 120 - Graphic

Communications Processes 1

GCM 130 - Design and Layout

MKT 100 - Principles of Marketing

One Liberal Studies Course

Winter Semester

CMN 279 - Introduction to

Professional Communication

GCM 111 - Graphic

Communication Technologies

GCM 121 - Graphic

Communications Processes 2

GMS 200 - Introduction to

Global Management

SSH 105 - Critical Thinking I

GCM 230 - Typography

GCM 240 - Material Science for Print

GCM 250 - Binding and Finishing

MKT 300 - Marketing Metrics

and Analysis

One Open Elective Course

Winter Semester

ACC 100 - Introductory

Financial Accounting

GCM 210 - Introduction to Packaging

GCM 220 - Graphic

Communication Processes 3

GCM 260 - Digital

Premedia Workflows

One Open Elective Course

One Liberal Studies Course

One Liberal Studies Course

Fall Semester


Fall Semester


GCM 350 - Estimating for

Graphic Communications

GCM 360 - Colour Management

GCM 370 - Management Studies

GCM 375 - Project Management

for Graphic Communications

One Open Elective Course

One Liberal Studies Course

Winter Semester

GCM 320 - Digital and Variable

Data Printing

GCM 362 - Web and Cross Media

GCM 372 - Operations and

Process Management

Two Open Elective Courses

WKT 608 - GCM Internship

GCM 420 - Advanced Print

Production Processes

GCM 460 - Asset Management

for Graphic Communications

Two Open Elective Courses

One Liberal Studies Course

Winter Semester

GCM 461 - Workflow Automation

Choose one:

GCM 470 - Business Plan, or

GCM 490 - Thesis

Two Open Elective Courses

One Liberal Studies Course

For complete course details,

please visit torontomu.ca/calendar



Concentrations are a way for you to

customize your degree and graduate with

a unique skill set. By focusing on a specific

area within graphic communications,

students are able to study topics that interest

them in more depth. There are currently four

concentration topics to choose from:


Learn what it takes to make your products

stand above the rest on the shelf, and gain

experience with some of the cutting edge

technologies in this ever-changing field.


Our variety of general and print-specific

business courses, from managerial finance to

finding market opportunities, will prepare you to

lead a project team or start your own company.

Digital Graphic Output

Get ready to master the world of digital

printing with deep and flexible knowledge

of digital printing applications. You will be

ready to step into a range of exciting roles

in signage, packaging, or digital printing.


From print magazines to e-books, you’ll gain

a well-rounded view of today’s publishing

industry and gain unique skills needed to

stand out as a graduate.

Completion of a Concentration is optional. Doing so will help you to achieve a level of expertise

beyond the core curriculum and set yourself apart from others when entering the workforce.



Minors give you the opportunity to hone skills outside your

GCM major. You’ll be granted a Minor by completing six elective

courses in a particular subject. TMU currently offers over

50 Minors. Some available to GCM students include:

Entrepreneurship and Innovation



News Studies

Professional Communication


For more info on minors

available to you, check out




Environmental and Urban Sustainability

Global Management



Between third and fourth year, you’ll

complete a work placement at an

organization of your choice. We strive to

ensure that your internship positions are

paid ones. Through your internship, you’ll

put your learning to work in a professional

setting, broaden your understanding of the

industry and opportunities available, and

make valuable connections in the field of

your choice. This is your time to shine.

Many companies continue to employ interns

part-time through fourth year and hire

them full-time after graduation. A majority

of students find an internship through

our annual Job Fair and career postings.

You’ll have access and connections to a

wide variety of organizations, including

design agencies, printing and packaging

companies, magazine publishers and

many more.


Job Fair

GCM grads are in high demand, working in

rewarding and engaging positions around

the world. Many of our students find their

internships and jobs at our annual Job Fair

— another opportunity for you to stand out

and connect with potential employers. We

regularly get more than 60 companies at the

event who want to hire our best students —

it’s up to you to show them why that’s you.







GCM gives you opportunities to see the

world while completing your degree — and

getting top quality professional experience

at the same time! By participating in an

international exchange, you can spend a

semester abroad studying in countries like

Belgium, Denmark, Germany, South Korea,

Sweden and the United Kingdom.

An international exchange is an unforgettable

and enriching experience. Immerse yourself

in a new culture and learn what your industry

looks like on the other side of the world.

Spending a semester abroad is a rare opportunity

that will enhance your critical thinking,

inspire you to create and help you figure out

what you want from your career and life.

...you can spend a

semester abroad

studying in countries

like Belgium,

Denmark, Germany,

South Korea,

Sweden and the

United Kingdom.





& Awards

Each year, GCM faculty, staff, alumni and

industry leaders gather to celebrate students’

achievement by handing out dozens of

awards to our top students, totalling tens of

thousands of dollars. Many of these awards

are donated by top Canadian companies in

the printing industries.

Coming out of high school, the

top 20 entrants will automatically

receive the Canadian Printing

Industries Scholarship. The

scholarship is currently valued at

$1,500 per year and is renewable

for all four years.

Students with higher averages are more likely

to qualify, and dozens of GCM students

receive this generous scholarship every year.

This generous scholarship is coordinated by

the Canadian Printing Industries Scholarship

Trust Fund. Learn more about the scholarship

at printscholarships.ca.

As a GCM student you’re also eligible for a

wide range of scholarships and bursaries from

around TMU based on academics, extracurricular

involvement and financial need.





GCM is one big family. Students,

professors and staff interact on a first

name basis. Student groups foster

community by running numerous social,

athletic and academic events throughout

the year, including orientation week,

TMU’s parade and picnic, the famous

GCM Halloween night, graduation formal

and much more.

You have many opportunities to get involved,

meet new people and have fun at GCM.

Here’s a sampling of our student groups:


The Course Union represents GCM students

within TMU. The student-led executive and

class reps organize social activities, trips,

intramural athletic teams and academic

events. The Course Union is also a good

liaison between you, the student union,

faculty and university administration.




The Colloquium Team organizes a gala

speaker event each year, bringing together

students and industry on a current relevant

theme. Industry speakers share their expertise,

and the mix of student and industry

attendees always guarantees rewarding

opportunities for discussion and networking.



The Phoenix Challenge is a flexography

competition which takes place at the annual

international FTA Flexo Forum each spring.

Past teams have competed in Las Vegas,

Dallas and San Diego.


RyePack is TMU’s student group dedicated

to creating opportunities for learning about

packaging. Students engage with the packaging

industry through several unique field trips,

speaker events and design competitions.



RyeTAGA is the TMU student chapter of the

Technical Association of the Graphic Arts

(TAGA) — an important research association

in the printing industry. The student chapter

publishes its own annual journal of student

research for competition and has won

several top prizes at conferences across

North America, including in Portland,

San Francisco and Pittsburgh.



The Society of The Creative School

is the first student-led umbrella society

in a creative faculty in North America.

The society represents all nine schools in

The Creative School. The society builds

community, hosts conferences and

competitions, and offers over $200,000 in

extracurricular project funding for students.






Working with industry is a big part of your

time here at GCM. On top of internship

and Job Fair, you have many opportunities

to connect with the people you want to

work with. Instructors often bring in guest

speakers to classes and we secure rare plant

tours with printing companies.

Through student groups and academic

competitions you can attend trade

shows and conferences, and join industry

associations. We also host a variety of

industry dinners, seminars, open houses and

networking nights. We give you the tools and

opportunities to shape your dream career, all

you have to do is choose what it is.

Networking: It’s

not who you know, it’s

who knows you.



The Creative School

The Creative School is a dynamic faculty that is making a difference in

new, unexplored ways. Made up of Canada’s top professional schools

and transdisciplinary hubs in media, communication, design and

cultural industries, The Creative School offers students an unparalleled

global experience in the heart of downtown Toronto.



Through GCM and The Creative School’s

transdisciplinary hubs, you can access

professional studios, workshops, advanced

printing and fabrication technologies, as well

as industry-standard software. Our facilities

allow students to set their imaginations free at

the crossroads of technology and creativity.



Tap into exclusive, hands-on learning

experiences both on campus and through

unique partnerships with industries around

the world. Whether it be an in-class

collaborative project with an industry partner

or a cross-continent experience in any of our

international hubs, students at The Creative

School are limited only by their imagination.

Got an idea for a project, business, or

creative event? Pitch your ideas to any

of the zones on campus, including The

Creative School’s Design Fabrication Zone,

Fashion Zone or Transmedia Zone. Zones

offer advice, mentorship and resources for

you to explore, ideate and build under the

guidance of industry leaders.


At The Creative School, you have access to

a diverse portfolio of international activities

and learning opportunities. From semester

abroad exchanges with 50+ international

partners and short-term travel experiences

across the continents to virtual collaboration

and co-creation opportunities with students

around the world, you can gain international

experience and enhance your portfolio.



Collaboration and partnership are at the

heart of The Creative School experience.

Our local partners include Google,

Heidelberg Canada, Kodak, Esko, Color-

Logic, The Printing House and many more.

Besides working directly with our industry

partners, you can also be paired with an

industry mentor from our incredible network

of industry professionals who are ready to

help you understand life after graduation.

Take advantage of the unique offerings

available to you as part of The Creative

School’s dynamic ecosystem. Bookmark

torontomu.ca/the-creative-school to stay

updated on our latest creative endeavours.

The future is creative.


Employment Opportunities



The Internship Experience


Packaging Specialist,

Weston Foods


Graphic Layout Artist,

TC Transcontinental


Project Coordinator,

SGS & Co


Business Marketing Associate,

Significans Automation


What did you do for your internship?

A: I worked as a Packaging Specialist at

Weston Foods. They are a large baked goods

company responsible for brands like Wonder,

ACE Bakery and others.

E: I worked as a Graphic Layout Artist for TC

Transcontinental, a Montreal-based company

focusing on packaging, printing and specialty

media. I worked in the premedia division.

M: I worked for an international branding

impact company called SGS & Co. They deal

with many big brands. I was working as a

Project Coordinator on the Hershey’s team.

W: I worked with a company that sells

software services for the printing industries,

called Significans Automation as a Business

Marketing Associate.

What was a typical day like for you?

A: I had an ongoing project for my entire

internship along with other smaller tasks.

My main responsibility was customizing and

creating palette patterns, as we implemented

a new specifications system. This means I had

to organize how cased goods would appear in

distribution through trucks and how products

would safely arrive at the stores.

E: I supported the Rexall flyer team. I mainly

focused on formatting layouts for print and

digital media, using programs that were also

taught at GCM. The main part of my job was

assembling the flyer pages. It was really nice

to see them in stores.

M: I was responsible for coordinating live

jobs. My day would begin by checking on all

the current jobs to see where they are in the

workflow and when they would be ready to

schedule for printing. I’d then flag any issues

with operators. Our team also had daily status

meetings, which were really helpful. As an

intern working remotely, these meetings let me

work with my team. I also had the opportunity

to communicate with clients. I thought that was

a really valuable experience and helped to

build up my professional confidence.

W: One of my big projects was a community

app. I would start my day by logging in there

and checking the engagement, gathering

some analytics, and creating any content for

that day. I would then repeat the process

within our customer management system –

making sure clients were taken care of. I was

also responsible for coordinating events from

the marketing to the operations on the day of.

I had a nice mix of responsibilities that kept

things lively.


What surprised you about your internship?

A: Something that was surprising to me was

how empathetic and patient my colleagues

were with me. Going into this job I was kind

of worried that I would be treated as ‘the

intern’ and I’d be stereotypically running

coffees for everyone. But instead, they really

accelerated my professional development

forward and even encouraged me to make

mistakes and to learn from them.

E: I was actually applying the skills I learned

in GCM to real world situations. I had the

opportunity to work on weekly print and

digital flyers that were distributed all across

Canada and on online flyer apps!

M: It was amazing that projects I was working on

were then being printed in Manila, Philippines

– on the other side of the globe, essentially!

I was also surprised by the huge variety of

printer specifications. It was helpful to learn

standards at GCM, but it felt like each printer

modified these, and it was a lot to manage.

GCM students complete their internships in a

variety of interesting roles and companies. GCM

has an Internship Coordinator who will assist you

in securing an internship, and we also hold an

annual Job Fair to connect you with industry.

W: The biggest surprise was how well

everyone knows one another in the industry.

I heard in class that the print industry is

very close knit, but it was cool to witness

this first hand. For example, in our app there

would be customers from Canada, the US and

Europe who all knew one another.


What learning or professional development

did you get from doing an internship…

that don’t exist in the classroom?

A: Improving my public speaking skills was

definitely the biggest asset that I gained from

this internship. Also being quick on my feet

and ready to turn around any project at a given

moment and be ready for any last-minute

changes. I also learned a lot about how to

be prepared to deal with any problems that

come up, and stay calm in the process.

E: I was lucky to be familiar with the programs

I was using at work. I thought it was also nice

to learn from others, especially since my

co-workers already have a lot of experience

working in the industry. Everyone was so

welcoming. They were open to helping me

from day one. So now I have tips and tricks

that help me work more efficiently on the job,

which is something that I really do appreciate.

M: I would say that GCM gives you the

dots, but the internship allows you to

connect those dots! It’s really hard before

an internship to really visualize how jobs

are managed in a real-world setting.

So going into the internship I was very

nervous, but willing to give it my best. It

was so interesting to realize how meticulous

the process actually is. Internship really

improved my professional competencies,

like communication and networking.

W: I had the opportunity to do some training

with a sales coach, which was really great.

But I think the most valuable part of the

experience was building a professional

network. I was able to be an active member

of my team from day one, everyone was really

welcoming. I know that those relationships will

continue beyond the summer internship.

I would say that GCM gives you the dots, but

the internship allows you to connect those dots!


Alumni Profiles

Ethan Bersche wanted to be a graphic

designer in high school. The broad list of

courses at GCM really intrigued him, so he

came for a visit! Seeing the student projects

and hands-on labs really helped him see

that he wanted to be a designer as well

as a maker!

E: I remember being sparked by the idea of not

only designing something, but also seeing the

whole process of how it’s made and at the end

having a physical product and understanding

every little piece that went into that.

TMU is located in the core of the city.

Growing up in Guelph, Ethan spent his

first year living on campus. The energy and

diversity of the city taught him a lot.

ETHAN BERSCHE, Class of 2020

Packaging Design Coordinator,

Brewers Supply Group

Double Minor in Marketing

and Geography

E: Being around the diversity, accessibility

and just the general vastness of Toronto builds

character in a pretty special way. I learned just

as much from Toronto, as I did from GCM. I

think everybody should have the experience

of trying to make a name for themselves in a

big city.


VIVEK PATEL, Class of 2016

Inside Sales, SupremeX

Minor in Finance

Many of our students find GCM because

they are passionate about design, but

another common route is business or

entrepreneurship. This is how Vivek Patel

became a GCM major and a Finance minor.

V: I wanted to know about the management of

a specific discipline. I felt that a business degree

would not give me the same sort of experience

that I was looking for. I had done a lot of work

in graphic design and the arts, and I was

passionate about it, but not to the point that I

wanted graphic arts as a career. I was searching

through different programs and I found Graphic

Communications Management and the words

graphic and management kind of jumped out

at me because it literally fused the two things

that I was looking for.

His love of numbers and business landed

Vivek great opportunities to work as an

estimator right after graduation. Uniquely to

print, everything that is manufactured in the

graphic arts is a custom job. The work of an

estimator is to create pricing solutions for

each creative project. His love of business

continues, and Vivek is now an Account

Manager as well as completing an MBA –

definitely another popular destination for

GCM grads.


HUMAIRA IMTIYAZ, Class of 2018

Customer Service Representative

& Graphic Layout Artist,

TC Transcontinental

Minor in Entrepreneurship

It is really interesting to see what students

do with their degree from GCM! In

addition to a variety of Master’s programs,

students have also gone on to complete

post graduate degrees from a variety of

colleges. The knowledge you receive and

GCM is really flexible in this way. Humaira

Imtiyaz is a really great example of this.

After completing GCM, Humaira took on

the role of a graphic layout artist for one of

the largest print and media companies in

Canada. She became interested in product

design and decided to continue her studies.

Her responsibilities at work continue to

evolve. Today her job is a dynamic mix of

helping with layout when needed, as well as

using her people skills to work with clients

directly to help manage their projects. What

made GCM unique for Humaira were the

lasting relationships she made.

H: You get to know your peers and your

professors know your name! There are so

many networking opportunities that will

help you in the future. Professor Mothersill

(now retired) told us that in every year of

GCM a couple gets married, and it’s true.


We live in a world that is increasingly

international. In addition to our grads

working with large graphic arts companies,

many work managing global brands.

Li-Anne Chang has really enjoyed that

aspect of GCM both as a student and as an

alumna. In her third year at GCM, Li-Anne

had the opportunity to complete an

international exchange in Germany, with

one of our many international partner

schools. She spent one term of her studies

abroad, where she took classes with a mix

of local and international students.

L: I figured it would be difficult to take a month

off to travel once I’m working, so I wanted to

seize the opportunity while I was still in school.

HdM offered really interesting courses in

different printing methods and in sustainability.

Learn and travel at the same time, why not!

Now Li-Anne works for a multinational

company with locations all around the

world, including Mauritius, where she had

the opportunity to spend time training. Who

wouldn’t want a beachside opportunity?!

LI-ANNE CHANG, Class of 2016

Project Manager & Team Lead, SGS

We asked each of our grads for advice for incoming students. Here is what they shared:

E: Take the time to appreciate and enjoy being in university. Allow yourself to relax a little.

V: Be proud of what you are part of! Don’t let your learning take a backseat, be present.

H: Apply for as many scholarships as possible, without hesitation!

L: Don’t be afraid to ask questions and make mistakes. That’s how you will learn!


Student Work





Package design produced

by the GCM Phoenix

Challenge team


Poster Design

Students have an opportunity

to create letterpress prints

A student project

that shows how

typographic choices

affect the appeal

and accessibility

of a document




Handcrafted book

created by a fourth

year student



The RyeTAGA journal is produced annually

at GCM. The entire book – content, design

and printing – is done by students

Magazine designed and printed as

part of student course work


Graphic Design

In the Design and Layout course, first year students

implement software tools to meet client requirements.

Check out @GCM.130 on Instagram for more.


Book covers

Special materials

(pictured: acrylic coasters)

Slides for

social media

Branding Identity (pictured top: assets for a music festival; bottom: assets for a travel agency)


Business Plan



Join Us

“GCM is known for a career-relevant

education with practical internships leading

to outstanding employment prospects.

GCM students combine their enthusiasm

for technology, creativity and business. We

welcome you to our campus for a tour of our

facilities, and we are confident you will enjoy

the opportunities available through GCM!”


Graphic Communications Management

Connect with GCM


“Our Faculty and its nine leading schools

have been at the heart of the evolution

of cultural industries for more than seven

decades. Here you can immerse yourself

in new worlds of design, storytelling,

media and creative leadership –

surrounded by like-minded peers and

mentors. We hope you’ll join us.”


Dean, The Creative School

Connect with The Creative School



Toronto Metropolitan

University is Canada’s leader

in innovative, career-oriented

education, and a university

clearly on the move.

With a mission to serve societal needs and a

long-standing commitment to engaging its community,

TMU offers more than 100 undergraduate

and graduate programs. Distinctly urban, culturally

diverse and inclusive, the university is home

to more than 45,300 students, including

2,600 master’s and PhD students, 3,800 faculty

and staff, and nearly 198,000 alumni worldwide.




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