Impression - Issue 03

01.08.2022 Views

C R A W F O R D S PAGE 26 sussex farmer’s fendt upgrade READ ABOUT HOW DAVID ELLIN IS UTILISING HIS FENDT 724 VARIO ISSUE 03 ISUZU GETS THE JOB DONE PAGE 6 PAGE 12 KTWO; MEET THE MAKERS LEARN ABOUT THE BEGINNINGS OF ONE OF OUR + LEADING BRANDS ALSO INSIDE; OUR APPRENTICES QUALIFY, DISCOVER THE Q SERIES FROM VALTRA AND MANITOU’S ULTRA COMPACT ROUGH HANDLER PAGE 22 TAKE A DEEP DIVE INTO OUR ESSEX DEPOT AND MEET THE TEAM IMPRESSION 1

C R A W F O R D S<br />

PAGE 26<br />

sussex farmer’s<br />

fendt upgrade<br />

READ ABOUT HOW DAVID ELLIN IS<br />

UTILISING HIS FENDT 724 VARIO<br />

ISSUE <strong>03</strong><br />

ISUZU<br />

GETS THE<br />

JOB DONE<br />

PAGE 6<br />

PAGE 12<br />

KTWO; MEET<br />

THE MAKERS<br />

LEARN ABOUT THE<br />

BEGINNINGS OF ONE OF OUR<br />

+<br />

LEADING BRANDS<br />

ALSO<br />

INSIDE; OUR APPRENTICES QUALIFY,<br />

DISCOVER THE Q SERIES FROM VALTRA AND<br />

MANITOU’S ULTRA COMPACT ROUGH HANDLER<br />

PAGE 22<br />

TAKE A DEEP DIVE INTO OUR ESSEX DEPOT<br />

AND MEET THE TEAM<br />

IMPRESSION 1


COVER: Kent Farmer, Robert Maylam had<br />

the flight of a lifetime in one of the worlds<br />

most famous aircraft, a Battle of Britain<br />

Spitfire. Including a fly past over his farm.<br />

CONTENTs<br />

Introduction<br />

from Us<br />

4<br />

Find out all of our latest news and the<br />

happenings at all of our depots.<br />

OUR AGWOOD<br />

AQUISITION<br />

Our exciting new aquisition<br />

represents a continued<br />

commitment to providing a<br />

first-class experience for<br />

Massey Ferguson users.<br />

5<br />

isuzu<br />

pomfret’s choice<br />

Read all about Charles Pomfret’s<br />

experience with his Isuzu D-Max.<br />

6<br />

have a brew<br />

with TOM<br />

Get to know this issue’s chosen<br />

member of staff, plus meet<br />

Crawfords’ next generation.<br />

8<br />

9<br />

our<br />

apprentices<br />

have now<br />

qualified!<br />

2<br />

IMPRESSION


12<br />

MASSEY ON<br />

STUD FARM<br />

KTWO;<br />

MEET THE<br />

MAKERS<br />

17<br />

An Essex-based family farming<br />

and contracting business which<br />

specialises in spray applications and<br />

baling, relies on a fleet of Massey<br />

Ferguson and Fendt tractors.<br />

11<br />

Väderstad<br />

Demonstration<br />

Programme<br />

NEW ULTRA COMPACT ROUGH TERRAIN HANDLER<br />

THE NEW Q-SERIES FROM VALTRA<br />

TAKE A DEEP DIVE INTO OUR ESSEX DEPOT<br />

SUSSEX FARMER OVER THE MOON<br />

WITH HIS FENDT UPGRADE<br />

PAGE 18<br />

PAGE 20<br />

PAGE 22<br />

PAGE 26<br />

RW Crawford is a family-run business that<br />

specialises in farm machinery, 4x4 vehicles, sales,<br />

service and parts. The business territory extends<br />

across Essex, East Hertfordshire, Kent, Sussex,<br />

Surrey and Hampshire.<br />

YEARS<br />

1980 - 2020<br />

crawfordsmachinery<br />

WWW.RWCRAWFORD.CO.UK<br />

crawfordsmach<br />

@crawfordsltd<br />

IMPRESSION 3


what’s been<br />

happening<br />

at our<br />

depots<br />

Supporting local schools<br />

and colleges<br />

Crawfords’ team has been<br />

busy attending local schools<br />

and colleges, getting the next<br />

generation enthusiastic about<br />

the industry. Tom Power (Sussex/<br />

Hants Product Demonstrator)<br />

recently attended the two-day<br />

Future Fields STEM event at<br />

Plumpton College. Tom spent time<br />

with local secondary school pupils,<br />

teaching them about technology<br />

in agriculture. Students even had<br />

the chance to set-up and use the<br />

tractor guidance system.<br />

Writtle Junior School held a Car<br />

Show in June but they fancied<br />

something a little different. So, we<br />

were pleased to provide a Fendt<br />

724 tractor to put on display, along<br />

with some goodies for the children.<br />

Scott Clark (Kent Service Manager)<br />

and Kieran Hale (Kent Technician)<br />

attended the Hadlow College Open<br />

Day, this is always a well-attended<br />

event. A Fendt 724 and trailed<br />

sprayer were on display with both<br />

Kieran and Scott on-hand to show<br />

the public around the machines<br />

and talk about the farming calendar<br />

and their day-to-day jobs working<br />

for a machinery dealer.<br />

Health & Safety<br />

Nine team members from various<br />

departments across the business<br />

have recently been awarded a<br />

IOSH (Institution of Occupational<br />

Safety and Health) qualification.<br />

This was a 3-day course where<br />

a final exam was required for<br />

participants to pass the course.<br />

The course was led by Mia Banbury,<br />

our Safety Consultant from Safety<br />

Revolution. Safety Revolution work<br />

with Crawfords to ensure that the<br />

business is adhering to all rules and<br />

regulations.<br />

The future is bright<br />

Following work experience being<br />

undertaken at our workshop,<br />

Crawfords have secured their next<br />

intake of apprentices who shall be<br />

joining the business this Autumn.<br />

With one apprentice joining the<br />

team in Essex and two apprentices<br />

joining the team in Kent. Visit<br />

page 9 to read more on our latest<br />

apprentices, passing to become<br />

qualified technicians.<br />

Now pop the kettle on, grab a chair<br />

and enjoy the latest edition of our<br />

<strong>Impression</strong> magazine.<br />

Cheers,<br />

The Team at<br />

Crawfords.<br />

toolbox<br />

must<br />

haves<br />

from<br />

draper<br />

Draper Expert Mechanic’s<br />

Tool Kit (127 piece)<br />

This premium quality kit<br />

includes a vast<br />

selection of commonly used<br />

tools for the workshop, mobile<br />

engineer, and mechanic.<br />

£169.99 inc VAT<br />

Draper Storm Force 20v<br />

Combi Drill<br />

Part of the Draper Storm<br />

Force 20V Power Interchange<br />

series, 3 functions; Drill,<br />

Screwdriver and Hammer.<br />

£126.92 inc VAT<br />

Long Air Blow Gun<br />

500mm, suitable for cleaning<br />

liquid, swarf or dust during<br />

manufacture or assembly.<br />

Supplied with safety nozzle.<br />

1/4′′ BSP air inlet.<br />

£12.95 inc VAT<br />

4<br />

IMPRESSION


ead all about our<br />

agwood ltd aquisition<br />

The acquisition<br />

of Agwood Ltd by<br />

neighbouring AGCO<br />

dealer RW Crawford<br />

Agricultural Machinery<br />

Ltd represents a<br />

continued commitment<br />

to providing a firstclass<br />

experience for<br />

Massey Ferguson<br />

users in Essex, East<br />

Hertfordshire, Kent,<br />

Surrey, and Sussex.<br />

Terms agreed by the Crawford family<br />

with Agwood owner and Managing<br />

Director Ian Wood, means that from<br />

early August 2022, the three existing<br />

Agwood depots, at Swingfield and<br />

Linton in Kent, and Godstone in Surrey,<br />

will continue operating under the<br />

Agwood trading name. All the Agwood<br />

team members based at these depots<br />

will remain, ensuring continuity of<br />

service for their customers. Ian Wood<br />

continues his involvement in a senior<br />

advisory role, and General Manager Phil<br />

Bush has been appointed MF Dealer<br />

Principal for the Agwood sales territory.<br />

Family businesses<br />

RW Crawford Agricultural Machinery<br />

Ltd was established in 1980 by Bob<br />

Crawford and became the Massey<br />

Ferguson dealer for Essex in 2001.<br />

Bob’s son Wes took over as Managing<br />

Director in 2015, and Bob continues to<br />

be involved with the business along with<br />

other members of the Crawford family.<br />

With the Agwood acquisition,<br />

Massey Ferguson will have group<br />

brand recognition in Essex, East<br />

Hertfordshire, Kent, Surrey, and Sussex<br />

from four depots.<br />

Dealer synergy<br />

Ian Wood, who started Agwood in<br />

1978 as a sole trader commented, “The<br />

Crawford family has a very similar ethos<br />

to ours, putting customers and staff at<br />

the heart of their business, and making<br />

them a great fit. Succession has always<br />

been a key factor for Agwood’s future<br />

and as the dealer network adapts<br />

to the challenges ahead, Crawfords<br />

has proposed a pathway forward for<br />

Agwood Ltd and our staff. With AGCO’s<br />

strategy for brand separation, the<br />

Crawfords head office in Essex will work<br />

alongside our depot teams, continuing<br />

to provide the high level of support you<br />

have enjoyed from Agwood Ltd over<br />

many years.<br />

Massey Ferguson National Sales and<br />

Business Manager for the UK and Ireland,<br />

William Judge says that the acquisition<br />

will bring benefits for the brand as well<br />

as for customers. “RW Crawford and<br />

its team have continued to grow as an<br />

AGCO dealer which performs as an<br />

industry leader for Massey Ferguson.<br />

Similarly, with Agwood’s we have always<br />

had a strong and trusted business<br />

partner with an excellent reputation for<br />

sales and service. Bringing these two<br />

groups together under the Crawfords<br />

management will put Massey Ferguson<br />

in a strong and stable position to ensure<br />

that our customers get the best customer<br />

care long into the future.”<br />

Customer benefits<br />

Wes Crawford explained that acquiring<br />

the multibranch dealership will allow<br />

the business to develop within AGCO’s<br />

brand separation policy – Route 66, while<br />

also bringing significant benefits for new<br />

and existing customers, including a large<br />

product stockholding and expanded<br />

demonstration fleet.<br />

“I have had several discussions with Ian,<br />

and he feels the time is right to plan<br />

his future and succession plan,” Wes<br />

continued. “Our two businesses are staff<br />

and customer-focused, which fits well<br />

with both parties. We are excited to be<br />

able to continue building on the teams’<br />

hard work, supplying premium products<br />

and backing them up with the very best<br />

after-sales service.<br />

IMPRESSION 5


isuzu;<br />

pomfret’s<br />

choice<br />

After a positive<br />

experience with buying<br />

a Isuzu D-Max pick-up<br />

from the Crawfords<br />

depot at Charing last<br />

year, Charles Pomfret<br />

contacted the Kentbased<br />

team again this<br />

spring when an ATV<br />

and accessories were<br />

needed.<br />

Charles divides his time between<br />

working at Pomfret Bros – a longestablished<br />

butchers shop based in<br />

Tonbridge which has been owned by<br />

his family for many years and managing<br />

shooting days at the Invicta ZZ Shooting<br />

Club which operates on an estate at<br />

Tudeley nearby.<br />

Charles consulted the Crawfords Isuzu<br />

specialist Nick Axford when choosing<br />

his pick-up. “He was very helpful. My<br />

only concern was that the D-Max had<br />

a 1.9-litre engine which was smaller<br />

than several competitors, but Nick<br />

assured me that it had plenty of power<br />

and encouraged me to try versions<br />

with both the automatic and manual<br />

transmissions to see which I preferred.<br />

They were equally impressive, but I<br />

preferred the manual gearbox.”<br />

The D-Max DL40 selected by Charles<br />

shares the same engine as other<br />

models in the line-up with 162hp and<br />

360Nm of torque, and the double-cab<br />

body style carries up to 1,115kg in the<br />

rear load bed, and will tow 3,500kg.<br />

The right choice<br />

Charles took delivery of his truck in<br />

September last year and travelled<br />

17,000 miles in the first nine months.<br />

“I like it a lot and have no doubts that I<br />

selected the right vehicle,” he continued.<br />

“It is used for short, local journeys but I<br />

also travel quite extensively within the<br />

UK, and I drove it to Switzerland and<br />

back too.<br />

The ride quality is excellent, and<br />

although my average fuel consumption<br />

is 32–35mpg; on longer journeys it<br />

achieves up to 38mpg. That’s good for<br />

this type of vehicle, especially when it’s<br />

towing for so much of the time.”<br />

Versatile load carrier<br />

Before buying the Isuzu, Charles had a<br />

4wd car. “I needed a vehicle with greater<br />

carrying and towing capacity, and it<br />

had to have plenty of ground clearance<br />

for off-road use as I do a lot of game<br />

shooting during the winter,” explained<br />

Charles. “I looked at other brands and<br />

had a few test-drives, but the latest<br />

Isuzu D-Max appeared better thought<br />

out and had a quality finish, and it also<br />

came with features such as leather<br />

seats as standard which are easy to<br />

keep clean but comfortable.”<br />

6<br />

IMPRESSION


The truck’s off-road performance<br />

has also impressed Charles. “It’s very<br />

capable and if the ground conditions<br />

turn slippery then selecting 4wd is quick<br />

and easy. Low ratio 4wd can also be<br />

selected, but the engine has so much<br />

torque that I have only used it once – in<br />

an extremely muddy and rutted field.”<br />

A triple-axle 16ft flat trailer moves larger<br />

loads between work areas and Charles<br />

said that the Isuzu’s well-spaced gear<br />

ratios mean it is handled easily by the<br />

new D-Max. Lower gears with plenty<br />

of overlap make it easy to pull away<br />

up hill, and the engine’s high torque<br />

means that constant speeds are easily<br />

maintained on gradients without<br />

frequently changing gear.<br />

“When it’s time to upgrade the vehicle,<br />

I will definitely purchase another Isuzu<br />

D-Max as competitor brands don’t<br />

come close in terms of finish and<br />

specification, and the standard 5-year,<br />

125,000-mile warranty is reassuring,”<br />

stressed Charles. “I might opt for the<br />

top-specification V-Cross version next<br />

time - depending on the deal from<br />

Crawfords.”<br />

Time-consuming ground<br />

maintenance<br />

Most club shooting is at the weekends<br />

but looking after the large, mainly grass<br />

area is time-consuming so Charles<br />

spends a lot of time at the site. For<br />

several years he relied on a diesel rideon<br />

mower, but this couldn’t cope with<br />

longer grass, struggled for traction on<br />

wet slopes and was too slow.<br />

Deciding that an ATV would offer<br />

greater versatility and save time, he<br />

sought the advice of Nick Axford at<br />

Crawfords again.<br />

Can-Am solution<br />

As well as cutting the grass, there are<br />

cartridge wads and broken plastic<br />

targets to pick-up after each shoot, and<br />

this was an additional task which could<br />

be carried out by a suitable ATV. Nick<br />

suggested that a Can-Am Outlander<br />

XU+ with a 570cc, V-twin petrol engine<br />

would be an ideal model for Charles’<br />

situation.<br />

Various options for cutting the<br />

grass were discussed, and Nick<br />

recommended a Wessex AT-110 1.1m<br />

trailed rotary mower powered by an<br />

integral 12.5hp engine. A Wessex MTC-<br />

120E trailed sweeper collector with<br />

a 1.2m revolving brush and a 5.5hp<br />

engine was also specified, along with a<br />

trailed roller.<br />

The ATV and implements arrived in April<br />

this year, and Charles said that they<br />

have revolutionised his groundcare<br />

work. “The ATV is comfortable and<br />

quick, and it’s never short of traction so<br />

even after rain the work on slopes can<br />

continue,” he said. “The large flotation<br />

tyres travel over soft ground without<br />

making ruts, and that’s important as<br />

we set ourselves high standards for the<br />

appearance of the shooting ground.”<br />

Mowing and collecting<br />

The choice of rotary mower has also<br />

proved successful. “It leaves a smart<br />

finish on the main, flatter areas,<br />

but it also copes easily with longer<br />

vegetation. High working speeds mean<br />

that considerable time savings are<br />

achieved compared to our previous<br />

ride-on mower.”<br />

The sweeper-collector is used after<br />

each shooting event, and Charles said<br />

that it does a thorough job and is<br />

much quicker and easier than walking<br />

around for hours with a barrow<br />

collecting the debris.<br />

IMPRESSION 7


a brew with...<br />

Tom power<br />

meeting our customers. The thing<br />

that stands out the most to me is<br />

the team and how Crawfords look<br />

after their team.<br />

Let’s get to know the Crawfords<br />

team. Pop the kettle on and let’s<br />

have a brew with Tom Power, who<br />

has worked from the Sussex Depot<br />

for nearly 6 months!<br />

How do you take your brew?<br />

Coffee, white with two sugars<br />

What is your role at Crawfords?<br />

Product Demonstrator for Sussex<br />

and Hampshire<br />

What do you enjoy about<br />

working at Crawfords?<br />

Everything! There is so much<br />

variation in my job, I really enjoy<br />

What do you enjoy about<br />

working in this industry?<br />

The agricultural industry is always<br />

evolving. Whether it be new<br />

technology or changes in farming<br />

practises it’s an exciting industry to<br />

be a part of. You’re always learning<br />

in Agriculture, and I am fortunate<br />

to learn new things through<br />

conversations with our customers<br />

about different farming practises<br />

and the reasons for them doing<br />

things differently to others.<br />

What is your favourite part<br />

about your role?<br />

Coming from a farm machinery<br />

operator background I find it<br />

rewarding being able to help<br />

customers get the best out of their<br />

machines by using my knowledge<br />

gained previously as an operator. I<br />

love being outside, visiting all parts of<br />

the county and working closely with<br />

the local farming community.<br />

How do you unwind?<br />

Spending time with the family and<br />

watching Brighton FC<br />

Who’s you’re favourite Football<br />

Team?<br />

Brighton FC!<br />

Who’s your favourite player?<br />

Louis Dunk<br />

Who do you think will take the<br />

Premier League?<br />

I would like to say Brighton, but<br />

I’m not sure that’ll ever happen! So<br />

probably Liverpool.<br />

WANT TO JOIN THE TEAM?<br />

gET IN TOUCH<br />

Head on over to www.rwcrawford.co.uk/careers<br />

to find out more.<br />

Scan QR Code<br />

to visit our<br />

careers page<br />

8<br />

IMPRESSION


our apprentices have<br />

now qualified!<br />

Crawfords are celebrating their<br />

talented apprentices as they<br />

graduate this month and begin<br />

permanent roles with the company.<br />

The hunt is now on for the next cohort of apprentices to work<br />

with one of the UK’s leading agricultural dealerships.<br />

After a three-year comprehensive programme, Sam Pollard<br />

and George Fenner, two of our graduating apprentices, have<br />

graduated to become qualified Agricultural Technicians at our<br />

Kent and Essex depots.<br />

The programme combines classroom and workshop<br />

training with practical, work-based development to lay<br />

the foundations for a successful career in the agricultural<br />

industry.<br />

Over the past few years, Crawfords Agricultural apprentice<br />

Technicians have come from several educational<br />

backgrounds including school leavers, university and college<br />

graduates, even those already in employment looking for a<br />

career change.<br />

Laura Crawford, Group HR Manager at Crawfords said:<br />

“We are passionate about supporting our apprentices to<br />

fully equip them with the knowledge, skills and experience<br />

required to succeed in their role at Crawfords. No prior<br />

experience is necessary, and we encourage anyone<br />

interested in kick-starting their career with Crawfords to get<br />

in touch.”<br />

GEORGE FENNER<br />

ESSEX DEPOT<br />

sam pollard<br />

KENT DEPOT<br />

“Our graduates who have just completed the AGCO<br />

Apprenticeship programme have done a tremendous job.<br />

Their success is a testament to their determination and<br />

willingness to learn, and the support of the wider team at<br />

Crawfords. As one of the leading employers in agriculture<br />

we’re very much looking forward to welcoming a new group<br />

of apprentices this year.”<br />

Applications to be part of<br />

Crawfords’ next apprentice<br />

programme are now open to all.<br />

IMPRESSION 9


massey on stud farm<br />

An Essex-based<br />

family farming and<br />

contracting business<br />

which specialises in<br />

spray applications and<br />

baling, relies on a fleet<br />

of Massey Ferguson<br />

and Fendt tractors<br />

from RW Crawford.<br />

Trading as Stud Farm Contracting, the<br />

operation is owned by the Kruse family,<br />

and it is managed by Charlie Kruse and<br />

his brother Alastair.<br />

General contracting<br />

A stubble-to-stubble contract-farming<br />

service is provided for local farms and<br />

all field work operations are offered.<br />

Most work is within a 20-mile radius of<br />

the base. Alastair is a very experienced<br />

sprayer operator, and he provides a<br />

specialist spraying service for farms in<br />

the area, and Charlie looks after a rapidly<br />

expanding baling operation - making<br />

600ha of hay and haylage bales each<br />

year for livestock and equine use, as well<br />

as up to 54,000 straw bales - most of<br />

which are biomass for a power station.<br />

Approximately 800ha of grass is cut for<br />

forage for a local beef enterprise, and the<br />

brothers work with another contractor<br />

who chops and loads the crop with a selfpropelled<br />

forage harvester.<br />

Brands from Crawfords<br />

dominate fleet<br />

The machinery fleet is impressive, and it<br />

includes a fleet of three Massey Ferguson<br />

tractors – a 7718S, a 7726S and an<br />

8740S, and three Fendts – an elderly 716<br />

which has worked 16,000 hours, a 724<br />

which has clocked up 10,500 hours, and<br />

a recently acquired Fendt 939. Three<br />

additional Massey Ferguson 8S-265<br />

tractors have also been hired for the busy<br />

harvest period, mainly for operating the<br />

bale chasers. “We hired three competitor<br />

brand tractors a few years ago, but they<br />

were so uncomfortable that we worried<br />

that the drivers wouldn’t come back,”<br />

commented Charlie. “We changed to<br />

Massey Ferguson - the ride quality is far<br />

better, and the operators love them.”<br />

10<br />

IMPRESSION


Massey Ferguson<br />

“We all like Massey Ferguson tractors.<br />

They are extremely comfortable,<br />

efficient, and reliable, and any of our<br />

full-time or seasonal workers can get on<br />

them and use them. They are practical<br />

and user-friendly, but still come with<br />

advanced features including Isobus<br />

which is needed for most of our larger<br />

implements, and CVT transmissions<br />

which improve efficiency but help<br />

reduce operator fatigue.<br />

For mowing, baling, and pulling the<br />

bale chasers, CVT transmission is a big<br />

advantage allowing the ideal speed to be<br />

selected for the job and conditions. For<br />

baling – the ability to increase the working<br />

speed by just 0.5kph when conditions<br />

allow makes a big difference to our<br />

productivity over the course of a season.”<br />

Stick to Crawfords<br />

“Stick to Crawfords has become the<br />

rule,” confirmed Alastair. “The new<br />

depot is slightly further from us than<br />

before, but it’s better equipped and<br />

accommodates a larger team of<br />

specialists so the after sales service is<br />

better than ever. We deal mainly with<br />

Territory Sales Manager Tim Osborne<br />

and Sales Director Nunzio Rio when<br />

we need to buy or hire anything, and<br />

Service Manager Shaun Baker and<br />

Assistant Service Manager Neal Barber<br />

in the workshops – although it doesn’t<br />

really matter who we speak with as<br />

everyone on the team is so helpful.”<br />

Operator view<br />

Operator Andrew Neary says that he<br />

very much likes operating the Massey<br />

Ferguson tractors. Andrew has driven<br />

one of the hired-in 8S-series tractors. “It<br />

is great on the road, and it has plenty of<br />

power for the baler,” he continued. “It<br />

must be the most comfortable tractor<br />

I’ve ever driven, and the cab and seat<br />

suspension work well and ensure a<br />

superb ride. The visibility is very good<br />

too – I’m really impressed.”<br />

IMPRESSION 11


meet the makers<br />

ktwo trailers<br />

Ktwo business started from more humble beginnings producing<br />

drum mowers and swath conditioners in a barn half full of grain.<br />

preferred by the industry, and they sold<br />

well. A larger factory was needed to<br />

meet demand, and the current site at<br />

Haddenham in Buckinghamshire was<br />

purchased in 1993. Spreaders were<br />

manufactured there from 1994, at<br />

which time the last Ktwo mowers were<br />

produced after which the final units<br />

were sold in 1996.<br />

Customer request inspires<br />

diversification<br />

Although now widely regarded as one<br />

of the UK’s leading trailer and spreader<br />

manufacturers with state-of-the-art<br />

production facilities in Buckinghamshire<br />

and Hampshire, the Ktwo business<br />

started from more humble beginnings<br />

producing drum mowers and swath<br />

conditioners in a barn half full of grain.<br />

That was in 1988, but in 1990 the BJ<br />

Spreaders business was acquired, and<br />

Ktwo quickly developed new models<br />

with vertical beaters which were<br />

By 1998, the business was growing,<br />

and Ktwo was producing 25–30<br />

spreaders per year. However, when<br />

a contractor asked the company to<br />

produce trailers for him these were<br />

added to the range. “We have always<br />

been proud of producing machines of<br />

excellent quality and like to think they<br />

are as good as anything else available,”<br />

explained Group Managing Director<br />

Terry Kelloway. “Being familiar with<br />

our spreader quality meant that he<br />

regarded us as an ideal supplier for his<br />

trailers too.”<br />

12<br />

IMPRESSION


Terry Kelloway<br />

Group Managing Director<br />

Increased manufacturing capacity<br />

As demand exceeded the<br />

manufacturing capacity available at<br />

the Buckinghamshire plant, a visit to<br />

the Warwick Trailers factory at Shirrell<br />

Heath in Hampshire in 2019 resulted in<br />

an agreement for Ktwo to acquire the<br />

site and business, allowing it to triple its<br />

production capacity.<br />

Within less than a year, manufacturing<br />

of Ktwo Curve tipping and Flatbed<br />

trailers started at the newly acquired<br />

site alongside selected models of<br />

Warwick Trailers, while the Haddenham<br />

plant continued producing spreaders<br />

and push trailers, and cut and folded<br />

steel for trailer construction at both<br />

locations. Some steel cutting and<br />

folding is also contracted out to local<br />

businesses to ensure the high demand<br />

for Ktwo products can be met.<br />

The Haddenham Site covers 26,000ft 2 ,<br />

while the former Warwick Trailers plant<br />

is 52,000ft 2 . A team of 85 people is<br />

employed – four of who were members<br />

of the original team when the company<br />

started. Terry Kelloway oversees<br />

manufacturing at both sites and there<br />

are also production managers at both<br />

locations. “The additional space has<br />

allowed us to increase sales while<br />

investing heavily to further develop our<br />

range,” he continued.<br />

Ktwo employs three full-time design<br />

engineers between the two sites who<br />

are constantly working on product<br />

improvements as well as future additions<br />

to the range.<br />

Quality components<br />

To ensure product quality, only<br />

premium materials and components<br />

are used. Approximately 100t of steel<br />

is purchased each month from Tata,<br />

including standard, high-grade and<br />

Hardox. PTO components and most<br />

gearboxes are from Walterscheid.<br />

One of the biggest changes in recent<br />

years has been a move from selling<br />

direct to appointing a network of<br />

dealers, and this has resulted in a<br />

significant increase in orders. Most<br />

dealers are multi-branch and Ktwo<br />

provides bespoke training for sales staff<br />

to ensure customers are recommended<br />

the most suitable products for their<br />

applications. Dealers book and commit<br />

to manufacturing slots through the year,<br />

and final specifications can be agreed<br />

later – ensuring excellent availability.<br />

Growing export market<br />

The first Ktwo trailer was a 12t model,<br />

but now the company produces large<br />

triaxle trailers up to 3.2m wide and with<br />

up to 70t capacity for the American<br />

market. A growing reputation for quality<br />

products means that the demand from<br />

overseas markets is growing, and now 20<br />

per cent of the trailers and spreaders are<br />

IMPRESSION 13


egularly exported to countries including<br />

Canada and North America, Norway,<br />

New Zealand, Australia, and Ireland,<br />

where they are sold through dealers.<br />

Because demand for the spreaders is as<br />

high as for the trailers, shipping efficiency<br />

is improved by loading spreaders inside<br />

the trailer bodies. The factory’s location<br />

close to the port at Southampton is an<br />

advantage – reducing travel distances in<br />

the UK.<br />

Quality trailers<br />

The Ktwo Roadeo trailer range includes<br />

Flatbed, Low Loader, Contractor,<br />

Dumper, Curve Tipping (10–20t), as well<br />

as Compact and Push (16–25t) models.<br />

Specialist Roadeo Compact and<br />

Push trailers have a moving floor and<br />

hydraulic headboard to eject the load as<br />

an alternative to tipping and have been<br />

manufactured by Ktwo since 2013. “We<br />

were aware of push trailers entering<br />

the UK from European manufacturers,<br />

and as specialist top-end products this<br />

type of trailer suited our business. Many<br />

of our customers are larger farms and<br />

contractors, and we believed that push<br />

trailers would appeal to the same users.<br />

We designed and built our own Roadeo<br />

Compact and Push trailers which make<br />

up the UK’s best-selling compactor range<br />

today,” Terry explained.<br />

Using the push headboard to compress<br />

the load means compactor trailers<br />

typically carry up to 25% more material<br />

than standard models of equivalent size.<br />

Most are supplied for silage and apart<br />

from the extra capacity; advantages of<br />

the push emptying system include the<br />

ability to operate in low sheds where<br />

standard tipping trailers are unsuitable,<br />

and use on uneven ground where raised<br />

tipping trailers could be unstable.<br />

The company’s experience is that once<br />

customers have had Roadeo Compact<br />

and Push trailers then they don’t buy<br />

standard trailers again. This is because<br />

they are just as versatile as traditional<br />

trailers and, as well as using them for<br />

cereals, silage, and root crops, they<br />

are ideal for woodchip, compost, and<br />

aggregates where the ability to compress<br />

and pack in more material improves<br />

transport efficiency.<br />

Terry commented that although the<br />

move from standard tipping trailers<br />

to push models has been gradual,<br />

the change to large, flotation tyres is<br />

happening more quickly. “Only a few<br />

years ago most trailers had super-single<br />

wheels and tyres, but now nine out<br />

of 10 orders specify flotation options.<br />

They cost more, but benefits include<br />

reduced soil compaction and damage,<br />

and fuel savings as they are easier to<br />

pull. Steering axles are also becoming<br />

more popular as they protect the tyres<br />

by reducing scrubbing and extend the<br />

working life.<br />

“Suspension systems – active and<br />

passive are also in demand, and it’s easy<br />

to incorporate accurate load weighing<br />

technology – especially for the push-off<br />

trailers.”<br />

“Manure has become a valuable resource<br />

- partly due to the high cost of artificial<br />

fertiliser but also because soil health is a<br />

priority. This means that more farmers<br />

are investing in spreaders capable of<br />

precision applications, and sales of disc<br />

spreaders are increasing. Farms are<br />

also investing in their own spreaders<br />

rather than relying on contractors which<br />

gives them the flexibility to spread when<br />

conditions are optimal, and to apply<br />

manure as a light dressing when nutrients<br />

are needed,” explained Terry.<br />

14<br />

IMPRESSION


All spreaders except<br />

for the Eco series have<br />

commercial axles and<br />

high-speed running gear.<br />

“Manure has become a valuable<br />

resource - partly due to the high<br />

cost of artificial fertiliser but also<br />

because soil health is a priority.”<br />

- Terry Kelloway<br />

Crawfords partnership<br />

benefits customers<br />

The Ktwo spreader range<br />

includes four series:<br />

Crawfords took on the Ktwo franchise in<br />

June last year, although longer lead times<br />

meant that 2022 is the first year that<br />

products have been fully available. “Being<br />

able to bring potential customers to the<br />

factory to see how the trailers are made<br />

has been a big advantage for our sales<br />

teams – particularly for those nearby<br />

in Hampshire and Sussex,” explained<br />

Crawfords Marketing Manager Hannah<br />

Kelsey. “Teams from all of our depots<br />

find Ktwo very easy to work with, and our<br />

customers benefit from the wide range of<br />

products and options we can offer.”<br />

1<br />

2<br />

3<br />

4<br />

Eco with vertical beaters<br />

Single axles and capacities from<br />

8.8–10.8m 3 .<br />

Evo with vertical beaters<br />

Single, twin, or triple axles and<br />

capacities from 21.5–36.3m 3 .<br />

Duo with vertical beaters<br />

Single, twin, or triple axles and<br />

capacities from 9.8–23.2m 3 .<br />

Bio with horizontal beaters<br />

and twin horizontal discs<br />

Single, twin, or triple axles and<br />

capacities from 21.5–36.3m 3 .<br />

IMPRESSION 15


See the full range at www.rwcrawford.co.uk<br />

16 16 | IMPRESSION


We have a variety of Manitou<br />

attachments in stock, from buckets,<br />

to grabs, tines and many more.<br />

a bucket load<br />

of manitou<br />

attachments<br />

now in stock.<br />

Demonstration Programme<br />

Summer/Autumn 2022<br />

This season we have a<br />

selection of machines<br />

from Väderstad that<br />

are available for<br />

demonstration across<br />

West Sussex and<br />

Hampshire.<br />

Väderstad farm machinery is built<br />

to create the optimum environment<br />

allowing for perfect emergence in<br />

your field. Whether it’s cultivation,<br />

seedbed preparation or seed<br />

placement, our vision is to ensure<br />

perfect emergence to maximise<br />

yields. Throughout the years Väderstad<br />

has presented ground-breaking<br />

innovations such as the Rapid, the classic<br />

one-pass drill, and the Carrier, which<br />

created an entirely new segment in tillage.<br />

If you would like to arrange a<br />

demonstration of any piece of equipment<br />

from the Väderstad range, please get in<br />

touch with us!<br />

Crawfords on-farm demo programme<br />

allows customers to see the equipment<br />

in action whilst understanding how it<br />

performs on their land.<br />

IMPRESSION 17


New ultra-compact<br />

rough terrain<br />

telehandler<br />

The Ultra-compact<br />

Manitou Telehandler<br />

range has been<br />

consciously designed<br />

to allow ease of use<br />

and transportation.<br />

Manitou Group has launched a new<br />

ultra-compact rough terrain telehandler<br />

aimed at the agriculture, construction,<br />

and landscaping sectors.<br />

While Manitou already has a large<br />

customer base in the agriculture and<br />

construction sectors, the company has<br />

expressed that it wanted to develop<br />

a model suitable for those in the<br />

landscaping sector, allowing operators<br />

to transport it on a road trailer hooked<br />

up to their vehicle.<br />

The new Ultra Light Manitou (ULM)<br />

model has a transportable weight of<br />

less than 3 tonnes, which can be loaded<br />

onto a 3,500kg total capacity trailer.<br />

The ULM Telehandler was designed<br />

at Manitou’s Laillé production site,<br />

which is home to a purpose-built R&D<br />

centre dedicated to ‘super compact’<br />

telehandlers.<br />

The ULM’s dimensions are among<br />

the front runners of the compact<br />

Telehandler market, offering a width<br />

of 1.49m and a height of 1.92m. The<br />

model comes in two versions (ULM<br />

412 H and ULM 415 H) with lifting<br />

capacities of 1.25 tonne and 1.5 tonne,<br />

respectively, and a lifting height of 4.3m,<br />

depending on options.<br />

The new ULM range also features<br />

four-wheel drive with an oscillating<br />

rear axle and 3 steering modes. A<br />

wide range of tyres are available<br />

that customers can choose from,<br />

along with a desirable high ground<br />

clearance of 29cm.<br />

3 levels of finishes<br />

Essential: Basic finish with<br />

mechanical vinyl seat.<br />

Comfort: Mechanical vinyl seat,<br />

accessory hydraulic line, Easy<br />

Connect System, wiper on roof<br />

window, sun visor, adjustable steering<br />

column, floor mat, full road lighting,<br />

flat LED rotating beacon, LED work<br />

lights on cab (x4).<br />

Classic: Mechanical fabric seat,<br />

accessory hydraulic line, Easy<br />

Connect System, wiper on roof<br />

window, sun visor, adjustable<br />

steering column, floor mat, full road<br />

lighting, flat LED rotating beacon,<br />

LED work lights on cab (x4) , material<br />

baffle on boom head, air pre-filter,<br />

auto reversing fan, rear mudguards,<br />

rear electric plug, tuner car radio,<br />

telephone holder, interior mirror.<br />

Key Machine Highlights, 35.1 hp<br />

(26.2 kW) engine. It meets the Stage<br />

V environmental standard. Exhaust<br />

gas treatment is carried out using a<br />

DOC (Diesel Oxidation Catalyst) and a<br />

particulate filter.<br />

Hydrostatic transmission<br />

With a simple gesture, choose your<br />

speed (+/- buttons on the JSM). The<br />

hydrostatic transmission guarantees<br />

handling without jolts, perfect in<br />

cramped spaces. Changing gears can be<br />

done while driving, saving you time!<br />

18<br />

IMPRESSION


Simultaneous boom movements<br />

-The flow sharing distributor enhances<br />

simultaneous hydraulic movements for<br />

efficient work. You choose to do one or<br />

several movements at the same time<br />

for more precision.<br />

Inching function - This feature<br />

speeds up movement of the boom<br />

while limiting the forward speed of the<br />

machine. It is particularly useful for bale<br />

stacking or pallet handling.<br />

Electronic carriage compensation<br />

system - By replacing the hydraulic<br />

compensation with an electronic<br />

compensation, we improve visibility at<br />

the rear of the machine (by removing<br />

the cylinder). This also reduces<br />

its weight, thus optimizing fuel<br />

consumption.<br />

Driving assistance - A set of pop-ups<br />

informs the operator in real time about<br />

the use of the machine.<br />

Joystick on floating armrest - Exclusive<br />

to Manitou, the JSM allows you to control<br />

all movements in complete safety and<br />

without fatigue, with just one hand. You<br />

always keep one hand on the steering<br />

wheel for total control of your machine.<br />

Optimal visibility - The roof window is<br />

made of polycarbonate, a transparent<br />

and very resistant material that meets<br />

the FOPS standards (protection against<br />

falling objects). The hoses are well<br />

protected inside the boom for clear<br />

visibility on the right side.<br />

Quick and easy maintenance<br />

Service intervals and error codes are<br />

displayed on the clear digital dashboard<br />

display. A large opening engine bonnet<br />

on the side of the machine allows easy<br />

access to the main components, while a<br />

hatch at the front of the radiators allows<br />

straw and dust to be removed easily.<br />

The fuel and hydraulic oil tanks are<br />

easily accessible and clearly identified<br />

and the battery is easily accessible,<br />

located just under the cab.<br />

Cost of ownership<br />

Cost of ownership was a major part<br />

of the design process, a number of<br />

features were built in to address this<br />

key matter. The Stop & Start feature<br />

reduces fuel consumption, co2<br />

emissions, the number of recorded<br />

engine hours and noise pollution by<br />

automatically stopping the engine when<br />

the machine is stationary. Engine restart<br />

is automated without turning the key.<br />

IMPRESSION 19


THE ALL NEW Q-SERIES<br />

FROM vALTRA<br />

Valtra’s 5th<br />

generation model<br />

line-up now<br />

includes an entirely<br />

new series that<br />

sits between the<br />

popular T and S<br />

Series.<br />

The Q Series tractor, designed,<br />

engineered, and manufactured in<br />

Finland, is ideal for large farms and<br />

contractors looking for performance<br />

and integrated smart technology in the<br />

230-305 HP range. The Q Series has<br />

the power, intelligence, and versatility<br />

to maximise productivity while driving<br />

down costs for large farms and<br />

contractors by combining industryleading<br />

design, high quality components<br />

and finishing, and outstanding<br />

aftersales support.<br />

The Q Series is an easy-to-use,<br />

intelligent machine, designed for<br />

professionals, allowing customers to<br />

perform any farming or contracting task<br />

and handle any implement with ease<br />

and efficiency thanks to the credible<br />

7.4 litre AGCO Power engine and the<br />

industry-leading Q Series AGCO CVT<br />

transmission. The large comfortable<br />

cab with excellent visibility, excellent<br />

suspension, and the award-winning<br />

SmartTouch user interface provides<br />

outstanding operator comfort.<br />

The Q Series has a very low total<br />

cost of ownership. Precision farming<br />

solutions that are simple to use, has a<br />

powerful, robust, and reliable design,<br />

and provides excellent customer support<br />

allowing Q customers to maximise their<br />

performance and ensure fuel efficiency,<br />

working hour efficiencies, and reduced<br />

inputs. This is a winning combination that<br />

will provide the best tractor experience<br />

available in this horsepower range.<br />

The 7.4 litre engine has the largest<br />

displacement in the market for a tractor of<br />

this size, ensuring dependability and fuel<br />

efficiency. Maximum power is available<br />

at low engine speeds of 1850 rpm, and<br />

maximum torque is consistent between<br />

1000 and 1500 rpm. The Q Series’ high<br />

power and torque are easily generated by<br />

the long stroke engine. Valtra’s EcoPower<br />

principle has been applied to the entire Q<br />

Series range, lowering fuel consumption<br />

even further. Only 1500 rpm is required to<br />

reach top speed.<br />

The transmission is simple to use. The<br />

electronic transmission management<br />

of the Q Series automatically selects<br />

the lowest possible engine revs for the<br />

work to maintain the lowest possible<br />

fuel consumption, and distributes<br />

power accordingly to the hydraulics,<br />

PTO, or transmission. The driver simply<br />

adjusts the settings to suit the driver<br />

or task at hand. Droop control allows<br />

the operator to change the tractor’s<br />

behaviour for even more economical or<br />

intensive operation, saving either fuel or<br />

time, depending on the customer’s costsaving<br />

preferences.<br />

With a weight of 9.2 tonnes, the Q is<br />

neither too light nor too heavy and<br />

protects soil from compaction. The<br />

maximum gross weight is 16 tonnes,<br />

which ensures a high payload and<br />

guarantees that the load is always<br />

transported legally.<br />

The Q Series is small in size, with a low<br />

total height and a long wheelbase. As<br />

a result, the centre of gravity is low,<br />

making the Q extremely stable. The<br />

Aires Suspension, in conjunction with<br />

the long wheelbase, increases the<br />

tractor’s pulling force and reduces<br />

power hopping. Because air suspension<br />

has a faster reaction time than industry<br />

standard hydraulic suspension, it<br />

improves ground grip.<br />

At road speeds, power is almost entirely<br />

mechanically transmitted, resulting in<br />

quick and smooth acceleration. The cab<br />

and front axle are both air-suspended<br />

and perfectly synchronised to ensure<br />

a smooth ride in any environment and<br />

temperature, whether harvesting on a<br />

hot summer day or clearing snow from<br />

the roads in winter.<br />

20<br />

IMPRESSION


our top<br />

3<br />

from amazone<br />

AMAZONE<br />

CAYENA<br />

AMAZONE<br />

COBRA-2TX<br />

AMAZONE<br />

CEUS<br />

A coulter trailed seed drill with<br />

a 6m working width and a<br />

3,600l hopper capacity, sowing<br />

and optimum reconsolidation<br />

in just one pass<br />

-<br />

High acreage outputs from<br />

the precise metering<br />

The new Cobra 6-stagger<br />

shallow cultivator is<br />

characterised by its universal<br />

use and is available in working<br />

widths of 6m and 7m.<br />

-<br />

Offering a new method for<br />

shallow stubble cultivation,<br />

second or third pass mediumdeep<br />

work, or for a catch crop<br />

changeover or even seedbed<br />

A trailed disc harrow cultivator<br />

combination available in working<br />

widths of 4m to 7m<br />

-<br />

Suitable for Soil Tillage, Topsoil<br />

deep loosening, seedbed<br />

preparation<br />

-<br />

Optional hydraulic depth<br />

adjustment of the disc and tine<br />

segment of the levelling section<br />

IMPRESSION 21


Shaun Baker,<br />

service manager<br />

take a deep dive into<br />

our essex depot<br />

When RW Crawford Ltd opened its Writtle,<br />

Chelmsford depot in 2018, the event<br />

allowed the dealer’s Essex-based sales<br />

and workshop teams to provide an even<br />

better service for their customers.<br />

sales director,<br />

nunzio rio<br />

LUCY BEALE<br />

TRAINEE SALES SUPPORT<br />

As well as serving customers in the<br />

county, the Essex depot is also the<br />

Crawfords group head office. The team<br />

there provide administration services<br />

and support for the Crawfords teams<br />

at the Charing – Kent, Billingshurst<br />

– West Sussex, and Ropley – Hants<br />

depots, along with the recently acquired<br />

Agwoods Linton and Swingfield – Kent,<br />

and Godstone – Surrey, locations.<br />

Ideal Site<br />

The Writtle depot was built on a green<br />

field site and replaced the previous<br />

South Woodham Ferrers base where<br />

Chairman Bob Crawford started his<br />

agricultural machinery business in<br />

1980. Reasons for investing in the new<br />

depot included gaining much-needed<br />

additional space for all the departments<br />

within one modern, practical building,<br />

and to accommodate growing stocks of<br />

machines which were a consequence<br />

“I love my job – the family culture, the close-knit<br />

team, the fact that it doesn’t feel like coming to work,<br />

and I also enjoy making sure that we provide the best<br />

possible working environment for our team so that<br />

they can grow in their roles and enjoy their work too.”<br />

- sales director, Nunzio rio<br />

of increasing numbers of Essex-based<br />

farmers and contractors trusting<br />

Crawfords to supply and look after their<br />

fleets. The previous location had longsince<br />

been out-grown and finding space<br />

for larger machines in the workshop<br />

usually meant moving out anything that<br />

wasn’t being worked on at the same time.<br />

The large, state-of-the-art workshop<br />

has six bays - each big enough to<br />

accommodate the largest AGCO<br />

machines, and it provides a clean,<br />

comfortable, and well-lit working<br />

environment for the service team.<br />

An attractive and well-stocked<br />

showroom allows visitors to view parts,<br />

sundries, branded clothing, toys, and<br />

tools. The parts counter and stores<br />

are at the rear of the showroom – with<br />

direct access to the workshop behind.<br />

Administration and sales offices are<br />

next to the showroom, and, on the<br />

first floor, there is a large meeting and<br />

training room, and additional offices for<br />

the sales, administration, and finance<br />

teams.<br />

Altogether, 48 team members are<br />

based at the depot.<br />

Premium Brands<br />

As well as the main Massey Ferguson,<br />

Fendt and Valtra franchises, carefully<br />

selected complementary brands<br />

are also represented. These include<br />

Manitou, Amazone, Isuzu, Spearhead,<br />

22<br />

IMPRESSION


HM Trailers, Ktwo trailers and<br />

spreaders, and Can-Am ATVs and UTVs.<br />

The Crawfords business was built<br />

on providing the very best customer<br />

and product support, and continued<br />

investment in training and equipment<br />

means that customers receive the very<br />

best advice to help them select the right<br />

machines, and to help them get the<br />

most from their investment when the<br />

equipment arrives on their farms.<br />

“We’ve always recognised that our<br />

customers have a choice of brand and<br />

dealer,” commented Bob Crawford’s<br />

son, Wes Crawford, who took over as<br />

Managing Director in 2018. “Our role<br />

is to help them in every way we can.<br />

The brands we offer are the very best<br />

in the industry, and our sales teams<br />

have the knowledge and experience to<br />

help customers select the right model<br />

and specification, and our after-sales<br />

department is there to provide routine<br />

servicing and to quickly diagnose faults<br />

and carry out repairs if things go wrong.”<br />

“However, many of the latest machines<br />

come with advanced new features to<br />

boost efficiency and productivity, so we<br />

have also invested in specialists who are<br />

there to provide optimisation training<br />

in the months after new machines are<br />

delivered.”<br />

Sales Administration<br />

Often the first point of contact for<br />

customers phoning or visiting the<br />

dealer are Group Sales Administrator<br />

Beth Hogg and Sales & Marketing<br />

Administrator Georgia Rowe. Beth and<br />

Georgia share an office adjacent to the<br />

showroom beside the main entrance.<br />

“It’s a very friendly environment,”<br />

explained Beth, who has worked at the<br />

depot for the past three years. “Most<br />

calls are from farmers and contractors,<br />

but we deal with enquiries from<br />

other industries and the public too –<br />

particularly in relation to Isuzu pick-ups<br />

and Can-Am ATVs.”<br />

Georgia joined the Writtle-based team<br />

this spring. “I was made to feel welcome<br />

wes crawford,<br />

managing director<br />

and quickly settled in,” she commented.<br />

“Beth and I place orders for the tractors<br />

and other machinery and work closely<br />

with the brand managers. It’s very much<br />

a sales support role.”<br />

Parts department<br />

Phil Gronland,<br />

Elliot Bickmore and<br />

Michael Carter<br />

Georgia Rowe and<br />

Bethany Hogg<br />

Essex-based parts supervisor Elliot<br />

Bickmore looks after parts for all<br />

the brands. “I’ve been employed by<br />

Crawfords for nearly 11 years and have<br />

seen huge business growth in that time.<br />

When I joined the South Woodham<br />

Ferrers team there were only 25 people,<br />

but now there are four Crawfords<br />

depots employing more than 100 team<br />

members,” he explained.<br />

“I feel that the success and growth has<br />

resulted from doing things differently<br />

to other dealers. Here, we all work as<br />

one big team and support each other<br />

- rather than regarding ourselves as<br />

being in separate departments. We<br />

support premium brands, and everyone<br />

goes the extra mile to ensure we<br />

exceed the highest expectations.”<br />

Service specialist<br />

Service technician Jonathan Lodge<br />

specialises in Fendt products. “I worked<br />

for a previous AGCO dealer until<br />

2013, looking after Massey Ferguson<br />

machines,” he explained. “I was the<br />

2010 Massey Ferguson Technician of<br />

the Year, and now the other engineers<br />

often ask my advice when dealing with<br />

complex issues on older models.“<br />

It’s a great industry to work in and this is<br />

a very good dealer to work for, and I’m<br />

certain that the Crawfords strategy of<br />

training new engineers as apprentices is<br />

the right way forward.”<br />

New role<br />

Lucy Beale has a combined product<br />

support and trainee sales role. She<br />

recently joined the Writtle-based<br />

team and works with Product Support<br />

Specialists Dean Chaplin and James<br />

Sharp. “I’m keen to pursue a career in<br />

agriculture, and particularly agricultural<br />

mechanisation,” she explained. “When<br />

I saw the role advertised, I asked my<br />

IMPRESSION 23


service technician<br />

jonathon lodge<br />

There is definitely a very good<br />

relationship between this dealer<br />

and its customers. What I like<br />

about the job is that we get to<br />

know the customers so well –<br />

business owners, machinery<br />

operators, and their farms.<br />

-<br />

Jonathon Lodge<br />

father’s advice. He’s a farm manager<br />

and he confirmed that Crawfords has<br />

an excellent reputation in the industry,<br />

so I applied. Three weeks in; I’m already<br />

very much part of the team and learning<br />

fast. I will be gaining experience in each<br />

department within the new Crawfords<br />

Academy, which will allow me to find<br />

which product area and role suits me<br />

best.”<br />

Finance controller<br />

Russell Oliver is the Group Finance<br />

Controller. The finance team of seven<br />

people based at Writtle looks after<br />

accounts for all the depots. “We<br />

handle payments to suppliers as well<br />

as payments from customers,” he<br />

explained. “No-one likes paying bills, but<br />

we have a strong credit control function<br />

with few long-standing debts, and that<br />

demonstrates that there is strong<br />

customer satisfaction in terms of the<br />

goods and services we have supplied.”<br />

Isuzu Service<br />

Ryan Murton is one of two Isuzu and<br />

Can-Am specialist engineers at Writtle.<br />

“I worked with many other vehicle<br />

brands for main dealers before starting<br />

at Crawfords three years ago,” he<br />

explained. “I can’t fault Crawfords in<br />

terms of investment in its brands to<br />

ensure customers receive the best<br />

service, and this is the first place I<br />

have worked where servicing and<br />

repairs is genuinely regarded as more<br />

important than sales. There is a close<br />

relationship between the dealer team<br />

and customers – which helps when<br />

breakdowns or faults occur as owners<br />

remain far more relaxed. They know<br />

that everything will be done to find a<br />

solution as quickly as possible.”<br />

Still built on service<br />

Service Director Malcolm Baker joined<br />

Bob Crawford in his machinery sales<br />

venture only six months after the<br />

business started in 1980. He remains<br />

responsible for the service departments<br />

at all the depots. “The business is only<br />

ever as good as its staff,” he stressed.<br />

“We are very lucky holding franchises<br />

for the best brands in the industry, and<br />

that’s due to our customers, and the<br />

Crawfords teams who look after them<br />

so well. The family feeling has been<br />

retained while building this successful<br />

business which means team members<br />

feel valued and involved.”<br />

“The agricultural industry is still about<br />

people dealing with people and I’m<br />

pleased that the Crawfords apprentice<br />

scheme is doing so well. Providing<br />

excellent training while at the same time<br />

instilling the Crawford values of going<br />

the extra mile, building relationships<br />

and looking after the customers, will<br />

ensure business growth and success<br />

continues.”<br />

Warranty administrator<br />

Amy Phythian looks after warranty<br />

claims for all the brands and from all<br />

the Crawfords depots, which involves<br />

working closely with the workshop<br />

teams as well as suppliers.<br />

“I’m busy throughout the year, but<br />

because most warranty repairs are<br />

carried out when farms and our<br />

workshop teams are at their busiest – I<br />

tend to receive claims for processing<br />

in large batches later when technicians<br />

have the time to catch up. The priority is<br />

always solving the problem and getting<br />

the machine working first.”<br />

Service Manager<br />

Service Manager Shaun Baker joined<br />

the Crawfords team when he left<br />

school – 22 years ago. He started in<br />

the workshop, specialising in Massey<br />

Ferguson, and progressed to his current<br />

role seven years ago. “Our priority is<br />

always keeping machines working – that<br />

is what we are here for,” he explained.<br />

“We have an honest and hard-working<br />

team of engineers, and they all get on<br />

well with our customers. We enjoy great<br />

customer loyalty, and many calls that I<br />

take are from farmers who I visited in<br />

my service van many years ago.”<br />

24<br />

IMPRESSION


“We are always looking for new people<br />

to join our team. Crawfords offers great<br />

career opportunities in a relatively<br />

stable industry and in roles that most<br />

people enjoy.”<br />

Marketing<br />

A familiar face at all the Crawfords<br />

events – Hannah Kelsey is Group<br />

Marketing Manager. She joined<br />

Crawfords nine years ago after leaving<br />

college. “My first role was very general,<br />

and none of us knew how it might<br />

develop,” she admits. “It was more<br />

of a sales administration role - with<br />

occasional marketing thrown in. There<br />

was no need for a full-time Marketing<br />

Manager at that time.”<br />

Hannah had been very active within<br />

the Essex Young Farmers Clubs<br />

organisation, and her experience<br />

helped when planning public events for<br />

the dealer.<br />

Hannah said that the dealer’s excellent<br />

customer service is the easiest thing to<br />

sell. “It’s always the priority and when<br />

customers start dealing with us, they<br />

quickly realise that,” she added. “It’s part<br />

of the culture and comes so naturally<br />

to everyone who works here. The<br />

Crawfords family values everyone in the<br />

team, and that’s something customers<br />

notice and appreciate too.”<br />

Sales Director<br />

Nunzio Rio is responsible for sales from<br />

all the depots, but he works primarily<br />

with the Essex and Kent sales teams.<br />

“In theory I just look after sales, but<br />

because we all work together and<br />

share similar values, there is inevitably<br />

a crossover with aftersales too,” he<br />

explained. “I joined Crawfords 21 years<br />

ago and can honestly say that there<br />

hasn’t been a day that I haven’t wanted<br />

to come to work. I wouldn’t swap any<br />

of the brands we represent, and as<br />

sales teams I think we are fortunate<br />

to be able to recommend and supply<br />

equipment that we know is the best in<br />

the industry.”<br />

marketing manager,<br />

Hannah Kelsey<br />

Product demonstrator<br />

Dean Chaplin joined Crawfords in 2008<br />

and is based at Writtle although he also<br />

provides demonstration support for<br />

other depots. He works with Product<br />

Demonstrator, James Sharp.<br />

“We demonstrate all the brands, and<br />

work closely with the sales teams,”<br />

Dean explained. “We also help<br />

customers optimise the performance<br />

and efficiency of their new machines<br />

by visiting after delivery and explaining<br />

advanced features available through the<br />

latest smart farming technology, such as<br />

FendtONE. It’s enjoyable spending time<br />

with operators and explaining how to<br />

optimise the performance, and they are<br />

often amazed at what the new systems<br />

can do.”<br />

“AGCOConnect telematics is a relatively<br />

recent addition, and we explain the<br />

benefits available and encourage<br />

owners to sign up for the service.<br />

There is often the potential to improve<br />

working efficiencies, while allowing our<br />

teams to access performance data can<br />

help reduce downtime through remote<br />

fault diagnostics. There are many<br />

benefits.”<br />

Territory sales Manager<br />

Tom Kerr and Tim Osborne are Territory<br />

Sales Managers based at Writtle. They<br />

work with Nunzio Rio looking after<br />

customers in the Essex trading area.<br />

“We have a vast array of customers<br />

each to look after, and our role is<br />

keeping in touch and supporting them<br />

while providing solutions when new<br />

or used machinery is needed,” Tom<br />

said. “Increasingly, farmers want more<br />

efficient machinery with lower costs<br />

of operation and ownership. We offer<br />

premium brands which are known for<br />

their quality, our customers like the<br />

fact that Bob and Wes Crawford remain<br />

heavily involved in the business.”<br />

Tom said that having access to precision<br />

farming specialists, Dean Chaplin and<br />

James Sharp is seen as a big advantage<br />

by customers. “It’s a very specialised<br />

area and the technology has evolved<br />

quickly, so knowing that we have<br />

experts available to provide advice by<br />

phone or on-site is reassuring. We sell<br />

machines knowing that our customers<br />

will be looked after well – it’s all about<br />

dealing with people.”<br />

IMPRESSION 25


Sussex<br />

farmer<br />

over the<br />

moon with<br />

upgrade to<br />

Fendt<br />

David has managed the<br />

700ha Perching Manor<br />

Farm at Fulking in the<br />

South Downs National Park<br />

for 13 years. The operation<br />

includes 240ha of arable<br />

cropping plus grass grazing<br />

for a 100-head single<br />

suckler herd of Angus x<br />

Limousin cattle and up to<br />

600 sheep.<br />

Excellent local back-up<br />

Crawfords is a relatively new dealer<br />

in the area but, when the farm’s<br />

existing Amazone sprayer was due<br />

for replacement, David contacted the<br />

team. “They couldn’t have been more<br />

helpful,” he stressed. “We agreed a<br />

suitable specification and I placed the<br />

order. There was very little support<br />

needed after delivery, but the few<br />

times that I contacted the dealer<br />

there was always someone available.<br />

I was very impressed. In the past I<br />

have used smaller local dealers who<br />

looked after me well, but it was quickly<br />

obvious that the larger Crawfords<br />

business with four depots and a<br />

team of product specialists offered<br />

advantages. We get so few good<br />

spraying days due to the weather, and<br />

knowing excellent back-up is available<br />

is essential.”<br />

A neighbouring farmer and contractor<br />

suggested that a Fendt tractor<br />

might suit the farm. “I had always<br />

believed that a Fendt would be too<br />

expensive to justify but we needed<br />

a suitable tractor, so I requested the<br />

demonstration.”<br />

FendtONE advantage<br />

The Fendt 724 Vario supplied was the<br />

latest Gen 6 version with a FendtONE<br />

user interface, and it immediately<br />

impressed with its compact size and<br />

versatility as well as the exceptional<br />

cab comfort. “It ticked all the boxes<br />

for me, with plenty of power for<br />

working the steep slopes, but also<br />

being light and manoeuvrable,” David<br />

explained. After the demonstration we<br />

were convinced that it was the right<br />

tractor, so the Crawfords Area Sales<br />

Representative worked out a price for<br />

a tractor which was due into stock. An<br />

attractive finance deal meant it was<br />

just within our budget, so we placed<br />

the order.”<br />

CenterPoint RTX guidance is used,<br />

which provides adequate precision<br />

for drilling, then subsequent field<br />

operations rely on the tramlines<br />

created. The FendtONE operator<br />

interface allows guidance maps to be<br />

displayed on either of the two large<br />

touch terminals, or on the dashboard<br />

display. “I love the FendtONE concept<br />

– it’s easy to use and incredibly<br />

versatile,” continued David. “The<br />

potential is limitless, but that means<br />

there is a lot to learn to get the best<br />

2626 | IMPRESSION


from it and I’m still finding out what<br />

it can do four months after taking<br />

delivery.”<br />

Quick and convenient set-up<br />

One of the most useful features is an<br />

implement list stored on the system,<br />

along with the settings which were<br />

last used. “For me – doing as much as<br />

I can on my own it’s a big help and it<br />

saves a lot of time. When an Isobuscompatible<br />

implement is connected,<br />

the settings load up automatically and<br />

if it has been used previously on the<br />

tractor then all my preferred settings<br />

are automatically applied.<br />

Tractor knows best<br />

The Fendt 724 Vario is the farm’s<br />

first with continuously variable<br />

transmission. David describes<br />

himself as a stick and throttle tractor<br />

operator, so accepting that the tractor<br />

knows best regarding the engine<br />

speed and transmission ratio took a<br />

while. “The TMS system is superb. On<br />

the road, the engine just seems to be<br />

ticking over even at maximum speed,<br />

and for subsoiling where I would<br />

select engine revs of 1,800–1,900rpm,<br />

the TMS system easily maintained<br />

the set operating speed, but at much<br />

lower revs. After using other tractor<br />

brands for more than 30 years, now<br />

that I have experienced the Fendt I<br />

wouldn’t want to go back.”<br />

“After using previous tractors for a<br />

few years I’ve always felt the need to<br />

update them, but I’m confident that<br />

in 10 years’ time I will still be just as<br />

enthusiastic about the Fendt 724 as I<br />

am now.”<br />

Excellent dealer<br />

Regarding his experience dealing<br />

with the Crawfords team, David said<br />

he remains extremely impressed.<br />

“When I’ve needed advice, Product<br />

Demonstrator Tom Power has been<br />

excellent. He’s new to the role but<br />

has always provided a solution. These<br />

days, having technical specialists is<br />

essential to help customers get the<br />

best from the latest machinery and<br />

clearly Crawfords is happy to invest<br />

which gives me reassurance for the<br />

future. When I’m looking for more<br />

new machinery, I will consult the<br />

Billingshurst depot team again.”<br />

When I borrowed the<br />

Fendt 700 Vario-series<br />

demonstrator from<br />

the local Crawfords<br />

Billingshurst depot I<br />

didn’t expect to buy it,<br />

but within 30 minutes of<br />

it arriving on the farm I<br />

just didn’t want to give<br />

it back.<br />

-<br />

David Ellin, Sussex Farmer<br />

More comfort and less tiring<br />

“It’s obvious that Fendt thought<br />

carefully about users when designing<br />

the 724 Vario, and the new FendtONE<br />

controls. It cost a little more than<br />

other tractors we considered, but I<br />

remain very pleased with our decision<br />

to buy it. It’s more comfortable and<br />

less tiring to operate during long<br />

working days and managing the farm<br />

will be easier. Each job is automatically<br />

recorded by the FendtONE system<br />

which will help with our environmental<br />

activities, and we will have no<br />

problems as we move towards<br />

adopting variable-rate seeding in<br />

future years.<br />

To the left of the tractor in the background<br />

is the RSS Sir David Attenborough.<br />

IMPRESSION 27


ISUZU HUNTSMAN<br />

PACK IS TAILOR<br />

MADE TO BE RIGHT<br />

ON TARGET!<br />

Sectempo rehendit<br />

occum event iducia con<br />

non rerum resota quodi<br />

que voluptum quost,<br />

simollo oditatum.Im<br />

explitas ut omnia.<br />

Crawfords have recently fitted the excellent All New<br />

Isuzu D-Max Huntsman pack to our demonstrator<br />

Isuzu D-Max. Based on the top of the range Isuzu<br />

D-Max V-Cross with the following extras:<br />

• Aeroklas E-Tronic Commercial Canopy<br />

• Under-Rail Bed Liner Kit<br />

• Gearmate Bed Drawer System<br />

• Tailgate Assist<br />

• Tailgate Locking Kit<br />

• Rubber Floor Trays<br />

• Our little added extra is the all new Grille!<br />

• 18″ Black Alloy Wheels (Set of 4)<br />

and 18″ Pirelli A/T Tyres<br />

• Black Side Steps<br />

• Towbar with 13 Pin Electrics<br />

To find your local territory sales manager and current depot opening hours visit our website or simply<br />

call your nearest depot.<br />

28<br />

IMPRESSION<br />

RWCRAWFORD.CO.UK<br />

ESSEX (HQ)<br />

Fox Burrows Lane,<br />

Writtle, Essex,<br />

CM1 3SS<br />

01245 322733<br />

KENT<br />

Little Hook Farm,<br />

Hook Lane, Charing,<br />

Kent, TN27 0AN<br />

01233 714123<br />

WEST SUSSEX<br />

New Bridge Road,<br />

Billingshurst, West<br />

Sussex, RH14 9HZ<br />

014<strong>03</strong> 330<strong>03</strong>0<br />

HAMPSHIRE<br />

Unit 1, Ropley Business Park<br />

The Dene, Ropley, Aylesford<br />

Hampshire, SO24 0BG<br />

01962 674640

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