Cleenol Presentation Sept MTM 2022

Fairway
Meet the Supplier
September 2022

Agenda
• Review of current range
• The sustainable question
• X2
• edencleen
• Osmos 2 in 1
• Ast & Greaves

Fairway and Cleenol 3 Prong Approach
Our aim to deliver growth through
share of wallet with existing customers,
and securing new customers for the
long term by providing solutions to
meet every size and every need, with
long term collaboration being at the
heart.
Introducing the
edencleen range to meet
the environmental needs
from a chemistry point of
view – without the
greenwashing!
Environment
Price Fight
Customer
long term
revenue
Combining the power
of Fairway Own label
with Cleenol value
products
Sustainability
Bringing the environmental
message and the price fight
together into Cleenol
system selling for cost of
use efficiencies, while
tackling the waste and
packaging reduction button

Current Cleenol produced Fairway Range
Essentials range for
kitchen cleaning and
an essentials range for
washroom/toilets.
Great price fighting
range that when sold
alongside Cleenol’s
systems will provide a
comprehensive range
that meets all your
customers’ needs.

The Sustainable Approach
Meeting the market demand

For Customers looking
for a Sustainable range
• Two approaches
• The reduced packaging, super concentrate option
• Outstanding cleaning and disinfection properties
• Tried and tested dosing system
• Reusable trigger system
• Minimal storage space used
• Easy to use, easy to train in
• Highly cost effective at cost per bottle
• The chemical option – using specific formulations to match
the demands of the environmentally aware customer
• Effective cleaning and disinfection
• Tried and tested formulations
• Flask for Life – reduced single use plastic consumption
• Ready to use – easy to train in
• Developed specifically for these customers needs

Super Concentrates
Launched by Cleenol over 30 years ago – we
were an early leader in the sustainable
message.
• Deliver exceptional performance
• Great cost in use for user
• Massively reduce plastic waste
• Drive lowered carbon footprint
• reduced weight in transport
• reduced outer and plastic packaging
• reduced use of single use plastic
• Wastage control for end user
• Simplified training and ordering and
stocking

Water Savings
Using concentrates means you only use water when required to create the desired solution and
with X2 you only use as much solution as you need, reducing waste solution entering the water
network.
X2 – Great Portability
Great for small sites
Storage space limitations
Easy to use - ergonomic
Range covers 80% of daily cleaning needs
Positive environmental image and impact
Promotional offer – 10% off system price from
01/09 – 31/12 2022 inclusive
Carbon Footprint
Everything from production, storage and shipping makes less of an impact on the environment than
traditional ready to use products.
Recyclable
All of our bottles and packaging are fully recyclable and, where possible, reusable.
Value
Each cartridge comes in at 325ml, making the whole system weigh less than a standard 750ml
ready to use equivalent.
Not only that, but each cartridge of concentrate produces the equivalent to more than 12 standard
750ml ready to use trigger sprays.
The savings in cost and time make Evolution X2 the obvious solution, leaving you to focus on
delivering the best cleaning result.

Introducing edencleen
• designed to complete our environmental
position more fully
• designed to appeal to customers who need
a dedicated environmental range
• represents the beginning of a wider range
• the edencleen mark reflects our
commitment for the cleaner, safer world
• introductory offer of 10% off system price
valid 1 st September till 31 st December 2022
inclusive.

edencleen – the range
A range that covers 80% of
daily cleaning tasks

edencleen – the range – Flask for Life
…… combined with heavy duty “Flasks for Life” refillable bottles to reduce the use
of single use plastic

edencleen – the range
edencleen products have been developed around the following principles and ingredients
• RSPO certified palm oil derivatives
• no animal derived products
• cruelty free
• minimal petrochemical derived products
• no parabens, formaldehyde, CMI/MIT, triclosan, phosphates, chlorine bleaches, optical brighteners, quaternary
ammonium compounds
• VOC free and phosphate, EDTA, NTA free
• recyclable / recycled packaging
• 100% bio-based surfactant - made by using bio-based ethylene oxide which is manufactured from biomass ethanol.
• bioethanol, naturally derived acids, sugar-based surfactants, bio-based solvents, low impact preservatives

edencleen – the range
Our enzyme based solutions cover:
• Odour Neutraliser
• Urinal Cleaner and Deodoriser
• Drain Maintainer – which is auto
dosed
• Concentrated Digester
• No Rinse Floor Cleaner
• Our non enzyme solutions cover:
• All purpose sanitiser
• Toilet Cleaner gel
• Washroom Cleaner
• Multi Surface Degreaser
• Window and Glass Cleaner
• Washing Up Liquid

Introducing Osmos
For small spaces and small budgets

Osmos 2 – in – 1
• A revolutionary dishwasher detergent which
combines both a powerful wash action, with a built
in rinse-aid, in a single liquid.
• It is suitable for use in both soft and hard water
areas.
• Single product means less space taken up in busy
kitchens or under bar counters
• Helps contain squeezed monthly cleaning budgets
• Intro offer Buy 3 cases of Osmos 2-in-1 combined
detergent and rinse aid and get Either 1 case of 1 x
2.5kg Glass renovating powder free Or get 1 bag of
10kg granular salt free

Introducing Ast & Greaves
For the discerning washroom experience

Trends in Personal
Hygiene
Overall trend of personal hygiene in the UK is
trending down post pandemic, normalising
back to pre Covid levels
Highest spend was in hand sanitisers
Liquid hand soap and hand washes has
massively increased and is likely to remain
higher than pre Covid levels.
Trends also indicate that soaps which can
provide sense of well being, enhance moods,
are provided by ethical brands/recognised
suppliers and may have
environmental/natural raw materials are all
on point.

Introducing
Ast & Greaves
Cleenol has a long-held reputation for quality products
– recently reconfirmed by our Customer Satisfaction
Survey that showed that 98% of respondents rated our
product as exceeding expectation
Senses brand has well known position for offering hand
care solutions across bulk fill, foam and pouch that
meets the need of professional users across multiple
sectors
Our range was missing the high-end option allowing
our customers to offer an appealing “consumer
oriented” product to compete with the Baylis &
Harding, Molton Brown and Aesop brands amongst
others.
New brand designed to leverage the family heritage of
the Cleenol business and emulate the consumer
counter parts.

Ast & Greaves
Initial range designed to appeal to current
consumer trends
Leverages consumer awareness of more
modern fragrances combining traditional and
modern natural elements
Packaging designed to be modern and
synonymous with high end liquid hand wash
competitors
Available as free standing or with a sleek
stainless steel wall mount that doesn’t
detract from the packaging design.

Black Pepper
& Ginseng
An iconic combination, particularly
suited to men’s washrooms, the spicy
and stimulating combination of these
two fragrances provides an energising
fragrance.
The hot, fresh, almost tingly to sniff top
note of black pepper adds instant
brightness combined with the
invigorating notes from ginseng rolled
into a mild, luxurious hand soap that
leaves skin clean.
Formulated with high quality perfumes,
mild surfactants and moisturising
agents.

Jasmine &
Apple Blossom
Combines the warm, heavy, opulent
floral with fruity and animalic facets of
Jasmine with the fresh, invigorating
scent of apple blossom.
Leaves your hands feeling clean.
Formulated with high quality perfumes,
mild surfactants and moisturising
agents.

Intro offer
Ast & Greaves
Buy a layer of either fragrance and get
30% off second layer of alternative
fragrance valid

Neville House,
Bea umont Roa d,
Ba nbury, Oxon.
OX16 1RB.
Te l: 01295 251721
Email: sales@cleenol.co.uk