Retailers Forum September 2022 EMAG

etailers 

VOL. 42 NO. 5 

SEPTEMBER 2022 

Back-To-School 

To Top $ 37 Billion 

Connecting Wholesalers and Retailers Since 1981 

Connecting Wholesalers and Retailers Since 1981

Want More Info? Circle #07 on page 11 • www.Vendor411.com 

Page 2 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Top Selling Designer Collections 

TODAY’S LOOKS AT CLOSEOUT PRICES 

ALBERTA FERRETTI 

Tan Cotton Jacket 

Rebecca Taylor 

Tory Burch 

Kate Spade 

Parker 

Joie 

Dozens of Top Designers 

Alice & Olivia 

Diane von Furstenberg 

Nanette Lepore 

Marc Jacobs 

St. John 

Chanel 

Gucci 

Burberry 

Dolce & Gabbana 

Alexander Wang 

3.1 Phillip Lim 

Manolo Blahnik 

Tiffany & Co. 

Yves Saint Laurent 

Chloe 

WE HAVE IT ALL.... 

DRESSES, SKIRTS, BLOUSES, TOPS, SWEATERS, 

CYNTHIA STEFFE 

Lime Textured Cotton 

PANTS, OUTERWEAR, SHOES, ACCESSORIES & MORE! 

$ 

21 99 Jacket with Silver Trim 

SHOP THE TREND.... 

$ 

29 49 

PRE-LOVED GEMS at a fraction of the price. 

Gucci 

Brown Monogram 

“Jackie” Handbag 

$ 

360 

Dooney 

& 

Bourke 

Gold Metallic Leather 

Shoulder Bag 

Lanvin 

Taupe Suede 

Striped Purse 

$ 

319 99 

$ 

60 95 Kate Spade 

LaROK 

Asian-Inspired Silk Blouse 

SHOSHANNA 

Grey Wool Sleeveless Dress 

$ Coach 

Kate Spade 

36 99 $ 

36 99 

Aubergine 

Smooth 

Leather 

Snap Wallet 

$ 

43 99 

Black Textured 

Leather 

Crossbody Wallet 

$ 

55 95 

Mini Teal Patent 

Leather Wallet 

$ 

55 95 

MENBUR BADGLEY MISCHKA ELIZABETH & JAMES 

Gray Suede W/ Floral Gold & Silver 

Manic Platform 

NICOLE MILLER 

Detail Lace-Up Heels Metallic Pumps Gladiator Sandals 

Bright Blue Patterned 

$ 

$ 

36 99 Cut-Out Sleeves Dress 

48 99 $ 

48 99 $ 

62 99 $ 

85 99 

$ 

40 99 

DIANE VON FURSTENBERG 

Yellow & Grey Silk Shift Dress 

BCBG MAX AZRIA 

Beige Metallic Tweed 

Heels W/ Sailors Knot 

NEW MERCHANDISE DAILY • WE SHIP NATIONWIDE • ALL GOODS GUARANTEED AUTHENTIC 

BoutiqueCloseouts.com 

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 3

RETAIL 

#7 

33351 

Page 4 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE 

Want More Info? Circle #02 on page 11 • www.Vendor411.com

WHOLESALE 

Costume Club 

• Disposables 

• Atomizers 

H2 E-Cig Round 

Mouth Atomizer 

$1.85 

• Kits 

• E-Cig Ba teries 

5mL Bo tle 

Liquid E-Juice 

for E-Cig $1.30 

E-Case w/2 

Cigare tes + 1 USB 

Charger $10.50 

1 0’S IN STOCK 

All Occassions 

Fast Same Day Shipping 

Flat Rate Delivery 

E-Cig kit Includes 1 cig, 

10cartridges, Wa l, USB, 

Car Chargers $6.50 

• E-Liquids 

• E-Cig A ce sories 

Round Mouth E-Cig 

3.5ml Atomizer Set 

w/Coil Heads $3.83 

SHISHA Zero 

Nicotine Disposable 

E-Cig $3.45 

This is a Buying Guide for 

RETAIL STORE OWNERS 

Presented within the pages are the latest offerings from the 

country’s leading merchandise wholesalers. The advertisers 

herein sell strictly wholesale and require that you purchase with 

the intent of reselling through retail channels. 

Sell to over 60,000 

stores through Forum 

631/754-5000 

DRESS UP FOR 

PROFITS! 

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! 

Every Day’s A Treat! 

See our ad on page 28 

www.USACostumers.com 

Light Up WithoUt 

Lighting Up! 

LOGIC WHOLESALE 

see our ad on page 37 

Start. 

Electronic 

Cigarettes 

Full Service Wholesaler • We Ship Worldwide 

Grow. 

Repair. 

Our specialty is helping sma l and 

mid-sized busine ses achieve su ce s. 

Contact us for fr e consultation. 

1-800-433-7002 

info@ForumBA.com • www.ForumBA.com 

Always Be 

Fashionable 

FASHIONABLE 

SALES 

See our ad on Pg 63 

www.Lightecig.com 

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE 

SMALL 

BUSINESS 

CONSULTING 

ForumBA.com 

Ad on Page 18 

INDEX 

ADVERTISERS INDEX 

AUGUST 2022 

BLING IT ON! 

HipWholesale.com 

See our ad on Page 27 

Does anybody 

read these? 

CALL 631-754-5000 and 

you’ll get a FREE 3-mo. 

subscription! 

Congratulations to 

FIND THE FINDS 

Northport, NY 

PLEASE PATRONIZE THE LEADING WHOLESALERS 

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE 

THE TRUSTED BUYING SOURCE FOR RETAIL STORES! 

ADVERTISING 

FORUM AD RATES .......... 09 

APPAREL 

1 STOP WHOLESALE ........ 35 

BLANK TEES. ............... 28 

BOUTIQUE CLOSEOUTS. ..... 51 

CAPSMITH ............. 20-21 

CLOTHINGWARE ........... 71 

DD BULK ................... 60 

FASHIONABLE 

FASHIONABLE SALES. ....... 63 

WATCHES 

SNEAKY SAVINGS ON SNEAKERS 

SKMEI 1463 Fashion Women 

Watches W/ Leather Strap 

$14.99 

FLIRTY WHOLESALE ........ 24 

KARMA CIRCLE. ............ 03 

SCARF WAREHOUSE ........ 84 

For Men & Women 

See Our Ad On PAge 59 

SKMEI 1258 Digital Sport Watch 

For Men W/ 50m Waterproof 

SKMEI 9178 

Creativity Sku l 

Quartz Watch 

For Men 

$16.99 

SKMEI 1704 Elegant Girl Clock 

W/ Japan Quartz Movement 

$18.99 

$13.99 

STYLISH PLUS .............. 45 

T SHIRT REP ................ 88 

UIN DEALS ................. 61 

LINKS 

SKMEI 123 Fashion 

Casual Sport Watch 

W/ Stainle s Steel Strap 

Liebig L1013 Japan Quartz 

Movement Golden Watch 

$13.99 

$15.99 

UNIVERSE WHOLESALE. ..... 47 

USACOSTUMERS.COM ...... 28 

ASSORTED ITEMS 

AUCTION FINDER ........... 34 

BEAN WHOLESALERS ....... 24 

DINO DROPSHIP . . . . . . . . . . . . 57 

DOBA DROPSHIP ........... 15 

EVERYTHING CLOSEOUTS ... 70 

EZ DROPSHIP. .............. 68 

FIND IT ASIA. ............... 86 

LIEBIG L2004 Quartz Watches 

For Men 

$17.99 

SKMEI 1419 Simple Style 

Women Quartz Watches 

$12.99 

MEGA UBID ................ 74 

RAMSONS IMPORTS ........ 13 

SWEET WHOLESALERS ...... 55 

TOP TEN WHOLESALE ....... 83 

BOOKS 

AUCTION BOOK ............ 80 

BUYERS CONTACTS ......... 79 

CLOSEOUT DIRECTORY ..... 89 

HIDDEN WEALTH ........... 82 

TRADE PUBLICATIONS ...90-96 

CANDY 


CELLULAR 

CELLCITY.BIZ .............. 29 

SKMEI 1676 Simple Watches 

For Men IP68 W/ Leather Strap 

WHOLE-CELL .............. 73 

$15.99 

SKMEI 1690 

Quartz Watches For Womens 

W/ Rhinestone Decoration 

$16.99 

COMPUTERS 

REFURB SHOPS ............. 32 

CONSUMER ELECT. 

SKMEI 1722 Ladies 

Quartz Analog Silicone 

Wrist Watch 

FIND IT CHINA .............. 65 

$15.99 

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING 

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME 

CREDIT CARD 

PROCESSING 

EXP MERCHANT ............ 81 

SKMEI 1703 Fashion Flower Shape 

Dial Ladies Quartz Clock 

W/ 30m Waterproof 

$17.99 

www.TimeWholesalers.com 

We make it easy to find products and suppliers 

without having to flip through entire magazine 

1. Check the INDEX on Pages 6 & 7. 

2. Find the Product Category and View the Various Companies. 

3. CLICK on the Company you’re interested in and their Ad Page 

will Open Immediately. 

Found an ad that Interests you and want to know more? 

1. CLICK on the website in the ad and you will open the 

company’s website. 

2. CLICK on an email in the ad and you can send a message 

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS. 

JUST CLICK ON THEM! 

RESPONDER 

CLICK ON BANNERS 

IN SELECT ADS 


TO GET FREE CATALOGS/PRICING 

Many companies are enrolled in our Reader Response 

Program (Page 11). You can contact multiple 

companies with 1-CLICK! 

1. Find the Reader Response Banner in an Ad. 

2. CLICK on the banner and it will open up an Inquiry Form. 

3. Select Companies you want FREE CATALOGS and Info from. 

4. You can also access this FREE Program on Page 11 

or www.Vendor411.com directly. 

FORUM PUBLISHING COMPANY 

CONTACT US: 

TEL: 1-800-635-7654 

383 East Main Street, Centerport, NY 11721 

FAX: 631-754-0630 

www.RetailersForum.com RETAILERS FORUM MAGAZINE Email: ForumPublishing@gmail.com 

| SEPTEMBER 2022 Page 5

Sell to over 60,000 

stores through Forum 

631/754-5000 

Start. 

Light Up Without 

Lighting Up! 

Full Service Wholesaler • We Ship Worldwide 

LOGIC • WHOLESALE 

Kits 

• E-Liquids 

Grow. See our ad on Page 51 

Repair. 

Our specialty is helping small and 

mid-sized businesses achieve success. 

Contact us for free consultation. 

see our ad on page 41 

1-800-433-7002 


DRESS UP FOR 

PROFITS! 

Every Day’s A Treat! 

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! 

WHOLESALE 

Costume Club 

www.USACostumers 

See our USACostumers.com 

ad on page 26 

• Disposables 

• Atomizers 

H2 E-Cig Round 

Mouth Atomizer 

$1.85 

5mL Bottle 

E- Liquid E-Juice 

for E-Cig $1.30 

E-Case w/2 

Cigarettes + 1 USB 

Charger $10.50 

Always Be 

Fashionable 

E-Cig kit Includes 1 cig, 

10cartridges, Wall, USB, 

Car Chargers $6.50 

FASHIONABLE 

SALES 

See our ad on Pg 61 

BLING IT ON! 

HipWholesale.com 

SMALL 

BUSINESS 

CONSULTING 

ForumBA.com 

Ad on Page 22 

100’S IN STOCK 

All Occassions 

Fast Same Day Shipping 

Flat Rate Delivery 

Electronic 

Cigarettes 

• E-Cig Batteries 

Round Mouth E-Cig 

3.5ml Atomizer Set 

w/Coil Heads $3.83 

• E-Cig Accessories 

SHISHA Zero 

Nicotine Disposable 

E-Cig $3.45 

www.Lightecig.com 

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE 

SNEAKY SAVINGS ON SNEAKERS 

See Our Ad on Page 71 

Does anybody 

read these? 

CALL 631-754-5000 and 

you’ll get a FREE 3-mo. 

subscription! 

Congratulations to 

PERI ON THE WAY 

Long Island, NY 

ADVERTISERS INDEX 

PLEASE PATRONIZE THE LEADING WHOLESALERS 

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE 

THE TRUSTED BUYING SOURCE FOR RETAIL STORES! 


ADVERTISING 

FORUM AD RATES .......... 09 

APPAREL 

1 STOP WHOLESALE ........ 47 

BLANK TEES. ............... 20 

BOUTIQUE CLOSEOUTS. ..... 03 

CLOTHINGWARE ........... 33 

DD BULK ................... 76 

FASHIONABLE SALES. ....... 61 

FLIRTY WHOLESALE ........ 22 

SCARF WAREHOUSE ........ 57 

STYLISH PLUS .............. 73 

T SHIRT REP ................ 81 

UIN DEALS ................. 25 

UNIVERSE WHOLESALE. ..... 63 

USACOSTUMERS.COM ...... 26 

ASSORTED ITEMS 

AUCTION FINDER ........... 44 

BEAN WHOLESALERS ....... 24 

DINO DROPSHIP . . . . . . . . . . . . 69 

DOBA DROPSHIP ..BACK COVER 

EVERYTHING CLOSEOUTS ... 32 

EZ DROPSHIP. .............. 52 

FIND IT ASIA. ............... 87 

MEGA UBID ................ 36 

RAMSONS IMPORTS ........ 02 


TOP TEN WHOLESALE ....... 83 

BOOKS 

AUCTION BOOK ............ 82 

BUYERS CONTACTS ......... 79 

CLOSEOUT DIRECTORY ..... 84 

HIDDEN WEALTH ........... 60 

TRADE PUBLICATIONS ...88-94 

CANDY 


CELLULAR 

CELLCITY.BIZ .............. 37 

WHOLE-CELL .............. 31 

COLLECTIBLES 

PATTER’S COLLECTIBLES .... 18 

COMPUTERS 

REFURB SHOPS ............. 38 

CONSUMER ELECT. 

FIND IT CHINA .............. 59 

CREDIT CARD 

PROCESSING 

EXP MERCHANT ............ 43

#1 

BUYING GUIDE 

FOR RETAIL STORES! 

DISPLAY/SUPPLIES 

& SERVICES 

AVVO ..................... 70 

CC WAREHOUSE . . . . . . . . . . . . 77 

E-STORE BUILDERS ......... 72 

E STORE SIGNS ............. 29 

E-STORE SITES ............. 66 

FB CAMPAIGNS ............. 28 

FORUM ADVISORS . . . . . . . . . . 22 

FUNDING OFFICES .......... 48 

KWIK INC .................. 34 

PAYROLL HELPER .......... 62 

PROMOTIONAL REWARDS... 74 

PROTECTION PLANS ........ 56 

RETAILERS BANK ........... 78 

SALES GROUP BAGS. ........ 26 

SETON SIGNAGE ............ 85 

WHOLESALESOURCES.COM .... 

INSIDE BACK COVER 

DROPSHIPPERS 

DINO DROPSHIP . . . . . . . . . . . . 69 

DOBA DROPSHIP . BACK COVER 

EZ DROPSHIP. .............. 52 

E-CIGARETTES & 

SMOKE SHOP ITEMS 

3’x5’Embroidered Flags $14.00 Each 

LIGHT E CIG ................ 53 

View our 148 page Catalog online ! 

www.RIOhio.com 

LOGIC WHOLESALE ......... 41 

USA VAPE DEALS ........... 67 

Hat Pins $6.00 dz 

Belt Buckles 

$36.00 dz 

$39.00 dz 

SNEAKER CLEARANCE. ...... 71 

Tri-Fold 

$36.00 dz 

$5.00 Each 

Playing Cards 

$18.00 dz 

Garden $48.00 Flags 

dz 

12”x18” Metal Signs 

HOME & HOUSEWARE $5.50 Each 

Belt Buckles 

DAKOTA Metal Signs STEEL $24.00 ART dz ......16/17 

$5.50 Each 

$42.00 dz 

3’x5’Embroidered Flags 

$21.00 dz 

$14.00 Each 

$18.00 dz 

$9.00 dz 

5” Patches $36.00 dz 

FOOTWEAR 

HANDBAGS 

Garden Flags WindSocks 

48.00 dz COOL $48.00 GLOWING dz ............ 39 

$18.00 dz 

$21.00 dz 

BAG CLOSEOUTS ........... 23 

$36.00 ut 72 pcs 

Magnets 3”x8” $18.00 dz 

BAG VENDORS ............. 54 

CLARA CLARK .............. 27 

MERCHANDISE REP ......... 68 

RUSH SUPPLIERS ........... 60 

INCENSE/ 

FRAGRANCES 

L&V CREATIONS............ 04 

JEWELRY/ 

ACCESSORIES 

BLING WHOLESALER ........ 75 

BODY CANDY HQ ........... 55 

BUND JEWELRY............. 19 

CLOSEOUTS FOR SALE. ...... 49 

HEAVENLY WHOLESALE ..... 46 

HIP WHOLESALE............ 51 

JEWEL CLEARANCE ......... 24 

JEWELRY MINERS........... 45 

SHAKE WHOLESALE. ........ 42 

Min.Order 

$150.00 

$4.50 Each 

$42.00 dz 

NOVELTY SELLER ........... 21 

Metal Sign 

$4.75 each 

$7.00 Each 

Patches $18.00 dz 

Belt Buckles 

$36.00 dz 

3pc Magnet 

$5.25 Each 

Metal Plates 

$27.00 dz 

8” x 12” Parking Sign $18.00 dz 

$15.00 dz 

$15.50 Each 

8” x 12” Metal Signs 

$39.00 dz 

Leather Wallets $5.50 each 

$48.00 dz 

RC VARIETY ................ 35 

$30.00 dz 

12” Metal Signs 

$5.00 Each 

NOVELTIES 

CARTOON CONCEPTS ....... 50 

PPE SUPPLIES 

PPE STOCKROOM. .......... 58 

R/C & TOYS 

SOARING RC ............... 64 

$4.00 each 

SPECIAL FEATURES 

Leather Bracelet $18.00 dz 

FORUM WORKSHOP ........ 30 

READER RESPONSE ......... 11 

RETAILING NEWS ........... 14 

WHAT’S HOT ............... 12 

SPORTING 1ut/5 dz Mood GOODS/ 

Rings $33.00 unit 

SECURITY PRODUCTS 

BESTEX . . . . . . . . . . . . . . . . . . . . 20 

OHIO KNIFE ................ 13 

TRADE SHOWS 

THE MARKET CENTER ....... 18 

WATCHES & CLOCKS 

TIME WHOLESALERS ........ 25 

WATCH DEALERS ........... 40 

WEDDING ITEMS 

SMARTEST BARGAIN . . . . . . . . 28 

WELCOME NEW READERS 

FROM SUMNER PUBLICATIONS 

Advertise in 

Metal Sign 

12”X18” $5.75 Each 

See Page 9 

12”x18” Metal Sign $5.25 each 

BUSINESS BOOKS 

www.BizBooks.org 

Ring...Ring... 

$36.00 ut/72pcs 

Savings 

for 

Cell 

$15.00 dz 

$6.00 dz 

See our Hat Ad Pins on Also Page 37 

sold by the 

Gigantic dozen! Selection 

of Variety Goods 

36 pcBiker Ring 

$24.00 dz 

Best Friend Necklace 

RAMSON’S 

$39.00 unit 

$24.00 dz/sets 

See our Ad on Page 2 

DROPSHIP TO PROFITS! 

Tri- Color Necklace $18.00 dz 

1000’s of Items 

See our ad on Back Cover 

WHOLESALERS: 

Increase Your Sales 

By Advertising Here! 

631-754-5000 

WIND SPINNERS 

Sells Like 

A Breeze! 

DAKOTA STEEL 

See Our Ad on Pgs. 16/17 

VISIT FORUM ON 

THE INTERNET 

View our latest books at 

www.bizbooks.org 

WE HAVE BUYERS 

Databases for ALL Industries 

www.BuyersContacts.com

ADVERTISING INFORMATION 

www.retailersforum.com 

VOL 28 NO. 2 

JUNE 2008 

MARKETING TIPS! 

MERCHANDISE SOURCES 

RETAILING TIPS 

SELL LIKE AN 

EGYPTIAN! 

Reach Active Buyers with our Print Readership 

Plus over 265,000+ Page Views Monthly Online 

✔ Apparel and Accessory Stores 

✔ Card and Gift Stores 

✔ Discount and Dollar Stores 

✔ Distributors and Jobbers 

✔ General Merchandise Stores 

✔ Internet On Line Stores 

✔ Mail Order Catalog Sales 

✔ Novelty and Toy Stores 

✔ On Line Stores 

✔ Resort and Souvenir Stores 

✔ Sporting Goods Stores 

✔ Variety Merchandise Stores 

✔ Wholesalers 

ESTABLISHED IN 1981 as a buying source for store 

owners and wholesalers, Retailers Forum offers advertisers 

a large national circulation to showcase their products 

and services. Many of our readers are located in rural 

areas where access to merchandise is difficult, making our 

magazine indispensable to their buyers. 

Through our unique direct mail and trade show 

circulation we constantly rotate our mailing lists, adding 

new stores monthly enabling us to deliver new, fresh 

buyers each and every month you advertise with us. 

In addition to your print ad, your company will be 

featured in our digital on line monthly version at 

www.RFmagazine.com. Our online magazine produces 

over 265,000+ page views monthly for our advertisers, 

which is in addition to our print and mail distribution. 

Your online ad will link to your website and email 

address and we provide unlimited transfers from our 

readers into your website 24/7. 


383 East Main Street, Centerport, NY 11721 

www.RetailersForum.com 

CONTACT US: 

TEL: 1-800-635-7654 

FAX: 631-754-0630 

Email: ForumPublishing@gmail.com 


etailers 

ADVERTISING RATES 

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES 

1⁄8 Page $400 $300 $275 $250 

¼ Page $525 $425 $400 $350 

½ Page $625 $525 $500 $450 

Full Page $850 $750 $700 $650 

2 Pages $1,350 $1,250 $1,150 $1,050 

Prices shown per month, above rates include full color printing 

ADVERTISING SPECS 

1⁄8 Page: 2¼" high x 3¼" wide 

¼ Page: 4‚" high x 3¼" wide 

½ Page: 

Full Page: 

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred 

PDF format in CMYK color, 300 dpi resolution only 

✔ Monthly print and mail magazine 

✔ Online magazine and search marketing 

✔ Distribution at top trade shows 

4‚" high x 7" wide or 

9½" high x 3¼" wide 

9½" high x 7" wide 

FULL MARKETING PROGRAM INCLUDED >> 

Printed Magazine 

• Your ad is featured in our 

printed magazine circulated to 

buyers across the USA. Includes 

distribution at industry’s top trade 

shows. 

Complete Digital Magazine 

• Your ad runs on-line at 

www.RFmagazine.com 

• Over 265,000+ monthly 

page views 

• Active link to your website 

Phone APP 

• Your company included in our free 

iPhone and Android APP. Imagine 

YOUR company right 

on the buyers phones! 

Reader Response 

• Generates leads from buyers interested 

in your products through a 

code placed in 

your ad and on-line at 

www.vendor411.com. Free for 

all half and full-page ads. 

Search Marketing 

• Your company included in the 

industry’s leading search engine: 

www.supplier411.com 

• Saturation marketing coverage on 

our new wholesale portal: www. 

wholesalesources.com 

TOP INDUSTRY TRADE SHOWS 2022 

JANUARY 

Atlanta Gift Fair 

Los Angeles Market Week 

Philadelphia Gift & Variety Show 

Seattle Gift Show 

The Merchandise Center, IL 

FEBRUARY 

ASD Marketplace Las Vegas Show 

Louisville Gift Show 

Magic Sourcing Show 

New York Toy Fair 

Off Price Specialist Show 

Rocky Mountain Gift Show 

MARCH 

Atlanta Spring Gift Show 

California Marketplace 

Dallas Apparel & Accessories Show 

Greensboro Gift & Jewelry Show 


APRIL 

Hawaii Merchandise Expo 


MAY 

Las Vegas Licensing Show 

New Orleans Gift & Jewelry Show 

Northern Michigan Gift & Souvenir Show 

Off Price Show NY TBD 


JUNE 

Dallas Gift & Variety Show 


LA Fashion Market 

JULY 

Atlanta Gift & Home Furnishings 

California Marketplace 

Philadelphia Gift & Variety Show 


AUGUST 

ASD Market Week 

Biloxi Wholesale Show 

Louisville Gift Show 

Off Price Specialist Show 


Rocky Mountain Gift Show TBD 

St. Louis Gift Show 

SEPTEMBER 

Asia America Wholesale Show 

Dallas Home & Gift Show 

Greensboro Gfit & Jewelry Show 

Hawaii Gift Show 

Norton’s Gift & Variety Show 

Philadelphia Candy & Gift Show 


OCTOBER 

Dallas Apparel & Accessories Show 

Las Vegas Souvenir & Gift Show 


NOVEMBER 

Gatlinburg Gift Show 

Hawaii Merchandise Expo 


Smoky Mountain Variety 

DECEMBER 

Grand Strand Gift & Variety Show 



Our Large Holiday Issue Hits The Mails Before Thanksgiving to 

Maximize Advertisers Results! 

We provide physical magazines at shows or email free 

digital magazine to attendees using Attendee database lists. 

* Show schedules are subject to change without notice.

From the 

PUBLISHER 

Back-To-School Sales To Top $37B 

ONE of the most exciting things about being 

a retailer or vendor is ushering in each new 

season and enjoying the possibilities that it 

brings along with it. 

THE back-to-school season is now well 

underway and the industry is expected to 

generate almost $37B for this year’s sales. That 

number is very close to last years and shows 

an average spend of around $864 for each 

family. 

HOPEFULLY your business will benefit by 

this season that is the start of the busiest 

times to come for our businesses. If you were 

with us last issue you got on the gravy train 

by planning ahead and profiting from those 

plans. 

WHILE the bulk of back-to-school sales have 

been done, or are winding up now, there is still 

a great deal of residual sales to be made. Once 

students start class, they will be making lists of 

additional items that they need. Additionally, 

as college students settle into their dorm room, 

they will realize that having an extra pillow or 

set of sheets isn’t such a bad idea after all. So, 

there will still be good opportunity to make 

more sales before we wind up the season and 

move onto Halloween. 

LATELY most retailers have been reporting 

spurts of sales with no rhyme or reason. The 

economy continues to send mixed messages. 

We are told we have low unemployment rates 

and wages are up but then we deal with 

inflation, which hopefully will start on the 

downturn. Consumer confidence has been 

bouncing up and down and many retailers 

>> ON-LINE SOURCING 

see their profits bouncing along with those 

numbers. 

HERE is what we know. We are seeing more 

people than ever opening their own businesses 

than ever before. There has been a resurgence 

of entrepreneurism that had been stifled by the 

past ill-advised covid lock-downs. Many new 

local stores have been opening and there is a 

big increase in new online businesses as well. 

This is all great news for our industry. 

WHOLESALERS will benefit with the new 

buyers and retailers will benefit by having their 

local neighborhoods liven up with activity 

at a time when downtowns are needing the 

infusion of new businesses and energy. 

THE low and mid-price point markets 

are increasingly strong with shoppers in all 

economic brackets looking for value in their 

purchases. Make sure your business is stocked 

with a big selection of popular priced variety 

goods. Keep your inventory low but your sku 

selection high and you’ll remain profitable. 

ON a closing note, I am sure most of 

our industry is aware that our formidable 

competitor had recently ceased print 

publication of Independent Retailer and 

American Merchandiser. They were an asset to 

our industry and our two magazines, Retailers 

Forum and Swap Meet Magazine welcome 

their readers and advertisers where we will 

continue servicing our industry, now as the 

lone monthly magazine and voice of retailing 

and flea marketing. 

GET ready for the excitement of the season. 

The holidays will soon be here! 

The entire issue of 

Retailers Forum Magazine 

is posted on-line at 

www.RetailersForum.com 

Includes: Website Links * 

E-Mail Links * Printable PDF’s 

ACCESS OUR MAGAZINE 

FROM ANYWHERE 24/7 

RETAILERS 

FORUM 

SALES & MARKETING 

Gregory Brown 

Tom Richards 

Scott Savitt 

Martin Stevens 

OFFICE MANAGER 

Leah C. 

PRODUCTION 

Lisa Maresca-Smith 

CREDIT DEPARTMENT 

Kristine Hines 

CIRCULATION 

Discount Reading Svc. 

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41 Years 

1981-2022 

RETAILERS FORUM is published monthly at $75/year USA, 

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Entire contents copyright ©2022 by Forum Publishing. 

Publisher assumes no responsibility for contents herein. 

First and third class postage paid at Centerport, NY. Bulk 

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etailers 

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Receive FREE Information on Products & Services in this Issue 

APPAREL 

❑ All Advertisers in APPAREL 

❑ 28. Capsmith 

❑ 12. Karma Circle USA 

❑ 01. Marcel Jeans 

BUSINESS SERVICES 

❑ All Advertisers in BUSINESS SERVICES 

❑ 24. Forum Business Advisors 

COLLECTIBLES 

❑ All Advertisers in COLLECTIBLES 

❑ 03. Patter’s Collectibles 

CREDIT CARD PROCESSING 

❑ All Advertisers in CREDIT CARD PROCESSING 

❑ 68. EXP Merchant 

❑ 38. 

➥ 

EXS Credit 

GENERAL & VARIETY 

Look For Reader Response Banner in Our ADS! 

❑ All Advertisers in GENERAL & VARIETY 

❑ 07. Ramsons 


ADVERTISER INDEX 

HOME & HOUSE 

❑ All Advertisers in HOME & HOUSE 

❑ 23. Dakota Steel Art 

❑ 21. Sanders Collection 

INCENSE/FRAGRANCE 

❑ All Advertisers in INCENSE/FRAGRANCE 

❑ 02. L&V Creations 

JEWELRY & ACCESSORIES 

❑ All Advertisers in JEWELRY & ACCESSORIES 

❑ 12. Karma Circle USA 

SELF DEFENSE SUPPLIES 

❑ All Advertisers in SELF DEFENSE SUPPLIES 

❑ 05. Bestex Company 

SPORTING GOODS 

❑ All Advertisers in SPORTING GOODS 

❑ 04. Ohio Knife 

WESTERN ACCESSORIES 

❑ All Advertisers in WESTERN ACCESSORIES 

❑ 33. JR Palacios 

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WHAT’S HOT 

For more information, contact: 

www.OhioKnifeSales.com 

Tel: 1-419-549-8200 

Smith & Wesson 

3 Piece Camping Set with Sheath 

$ 

21.99 


L&V Creations 

www.Scented.com 

Tel: 1-800-660-9081 

L&V Creations 


www.Forum123.com 

Tel: 1-631-754-5000 

RECREATIONAL ITEMS GALORE 

THE great outdoors means fresh air, nature, freedom and best of all 

profits when you team up with Ohio Knife. 

OHIO Knife is a well respected full line distributor of top 

brands or air guns and ammo, knives, swords, cold steel 

blowguns and accessories, hunting blinds and more. 

NOW more than ever sporting and recreational merchandise 

is in huge demand. The biggest problem stores and vendors 

had was finding a reliable company who sold quality products. 

THE search has ended. Ohio Knife has a huge selection, 

full warehouse and even ships most items same day. With new 

products added weekly it always pays to check their website. 

THIS month’s special is the practical Smith & Wesson 3 

pc camping knife set w/sheath for just $21,99. 

SWEET SMELL OF SALES 

A long-time friend of Forum has returned after many years and 

their products are as great as when they first started their 

family owmned business some 25 years ago! 

L&V Creations is an industry leader in wholesale 

aromatherapy supplies and merchandise. With knowledge 

and experience the company offers body oils, essential oils, 

fragrance oils, soaps and lotions which are all of the best 

quality and pricing anywhere. 

ALL sizes of fast selling fragrance oils from 1/2 oz, 2 

oz and bulk 1 lb. bottles are offered and the company 

has a wide variety of pleasant fragrances. This is truly a 

one-stop shop that will delight your customers whether they 

are purchasing at your store, website or flea market booth. 

THIS month’s special offer is 10% discount on your first 

order when using discount code RETAIL. 

MAKE MONEY WITH CLOSEOUTS 

AS retailers, whether we are selling in a physical location or online 

we need to have the most wanted goods at the best prices. The 

problem these days is that goods have been costing more and our 

margins have been shrinking. Retailers, flea market vendors and online 

sellers need to get ahead of the curve. 

THIS is why we all need to add closeout merchandise into our mix. 

Closeouts are simply goods that have been overbought, packaging 

changed or from a business that ceased. You can buy first quality 

items for pennies on the dollar...WHEN you know where to buy them. 

Our CLOSEOUT DIRECTORY shows you where with our listings of 

100’s of closeout dealers. Just $29.95 book or PDF. 


OHIO 

KNIFE 

wholesale distributor 

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822 

Visit Our Website: 

www.OhioKnifeSales.com 

Apply for Dealership Online 

PHONE: 419.549.8200 

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE 

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD! 

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day! 

OKC - M9 Bayonet & Scabbard - Black 

$ 

117.36 

Bubba Blade-BB1-7F 7 Inch-Tapered Flex 

$ 

38.12 

Smith & Wesson BSPECLS - Large Special Ops 

Liner Lock M.A.G.I.C. Assist... $ 18.99 

Stainless Steel Pliers 

8.5 inch... $ 39.87 

Smith & Wesson 3 Pack 8 inch 

Throwing Knives... $ 13.19 

OKC-705 5-Pc. Cutlery Set $ 39.59 

OKC-Spec Plus Alpha Survival 

$ 

18.99 

Bubba Multi-Flex 

Interchangeable Blade 

$ 

72.46 

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun 

$ 

24.89 ColdSteel 

Drop Forged Hunter... $ 34.56 

Schrade Old Timer Splinter Carvin 

Knife Traditional Pocket Knife 

$ 

16.39 

Benjamin 392S .22-Caliber Bolt Action 

Variable Pump Air Rifle, Black... $ 189.99 

ColdSteel 

Cheap Shot 

125 Grain 10 Pack 

$ 

6.65 

Schrade Little Ricky Full Tang Drop Point 

Re-Curve Fixed Blade Knife... $ 32.99 

Smith & Wesson 3 Piece Camping 

Set with Sheath... $ 21.99 

SOG-SOGFARI - 13” MACHETE... $ 21.84 

Sig Sauer 1911 

”We The People” 

Air Pistol - CO2 Powered 

$ 

66.98 

Kershaw 1660OR - Leek- Orange 

$ 

47.37 

Generational USA Sharpfinger 152OTG 

$ 

56.24 

SOG-TACTICAL 

TOMAHAWK 

$ 

34.75 

SOG 

FASTHAWK 

$ 

35.49 

Kershaw Launch 9... $ 80.21 

Kershaw 1987 - RJ Tactical 3.0 

$ 

22.56 

SOG-KEYTRON - SATIN, STRAIGHT 

$ 

16.54 

Gamo Swarm Magnum G2 .177cal IGT 

Gas Piston Powered Pellet Air Rifle... $ 244.43 

CALL FOR SPECIAL PRICING DEALS! 

WE are a full line distributor for all the many brands we carry. We also have a full 

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories. 

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS 

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 13

RETAILING NEWS 

Thriftiness Is Back In Style 

WITH the economy looking very confused, recession, not recession, depression, transitory 

issues, the average consumer just feels the pinch and a trend is showing that shoppers have 

become more thrifty these days. And what that means for retailers is that they must change 

their marketing strategies and price points to accommodate them. 

THERE is a reverse trend to the carefree spending seen back at this point last year in the 

United States. Thriftiness is back, while optimism and daringness is down. 

ACCORDING to reports around 25% of consumers worldwide say that they are “not very” 

or “not at all” financially secure, and over 67% say inflation continues to have a moderate or 

dramatic impact on them. 

WITH thriftiness back in consumers’ minds, marketers must focus more on the message. In 

light of increased price sensitivity, marketers can try to position their products as “affordable 

luxuries.” While consumers may be cutting back on the amount they spend on treats, they still 

want to reward themselves. 

THERE has been a dramatic increase in the number of consumers flocking to off price 

retailers like Nordstrom Rack, TJ Maxx and Ross Stores in a bid to look chic on a budget. And 

while large ticket items like housewares and furniture are trending down, the growth for travel 

gear and cosmetic treatments show that there is still an appetite for the right type of splurging. 

HALF of consumers say they plan to be more energy efficient. The data identified a rise 

in “eco friendly” intentions, with 44% of consumers planning to walk or cycle more, and 38% 

planning to reuse more products, just 10% plan on buying second hand clothing. 

IT’S more likely that this shift is being driven by the need to conserve cash, rather than the 

desire to save the planet, but it drives sustainability changes nonetheless. 

WE think you will see many of the larger retailers focusing on value propositions for their 

shoppers and adding more discounted and value pricing. Smaller retailers should take note 

and get a head start on restructuring their pricing and offerings. 

Bed Bath & Beyond Gaining Momentum 

LARGE home and house retailer Bed Bath & Beyond continues to try to turn their company’s 

sales and numbers around after quite a struggle recently. It appears that some of their tactics 

and working and sales have been increasing overall. The company also has brought in many 

new brands and started remodeling many of their stores. I think the remodel was a great idea 

as the units were confusing and hard to navigate. 

THE company has to navigate through past losses and the road to profitability will be a 

tough one as they have an estimated net loss in the area of $51M. Their stock is a bit volatile as 

day traders seem to push and pull at its value, but there is great hope that BBB as a company 

will weather the storm and once again gain its place as a leader in home and house. The 

company estimates that by next year they will gain over 30% of their sales from private-label, 

which is a very profitable way to change out sales. They’re also enticing workers with better 

pay packages. 

For Late-Breaking Industry News Visit: www.RetailersForum.com 

If It Affects Retailing We Report On It! 


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Page 18 

Register for our September Market: 

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2022 

SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE 

REGISTER AT 

No Min 

• Tuesday September 20th, Buyer Preview Monday 19th www.tmcexpo.com 

Nort 

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N 

APPAREL • NOVELTY

GROW YOUR SILVER JEWELRY BUSINESS 

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Casual Leaves 925 Sterling 

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Party Blue CZ Stars Twisted 

Sterling Silver Studs Earrings 

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Dark Blue Flower CZ 925 Silver 

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Fashion White CZ 

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Chinese Style Blue 

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Simple Starfish 

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Fashion Blue 

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Simple Hollow Engraving 

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Fashion Nable Simple 

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Real Natural Blue 

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Vintage Infinity 

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Fax: 1-626-338-4476 

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E-mail: sales@BestexCompany.com 


Best Accuracy in Air Stun Gun 

Best Price in Air Stun Gun 

Best Delivery Time 

We cannot ship to areas where this product is not legal. 

(Please check the laws for your area) 

US Patent Pending No. 9435619 

WHOLESALE BLANK TEE SHIRTS 

Top Quality Wholesale Tee Shirts in a Wide Variety of Colors & Sizes 

PERFECT FOR SCREEN PRINTING! 

We also have Athletic Wear, 

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Next Level 6051 

Triblend 3/4-Sleeve 

Raglan Unisex Tee 

$ 

7.94 

Page 20 

SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

We’re All About FUN! 

• Blank 

• Licensed 

• Brand Name 

Fashionable Apparel 

• T-shirts 

• Headwear 

• Hats 

• Caps 

• Beanies 

• Face Masks, 

• Hoodies 

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• Jerseys 

• Long Sleeve T-shirts 

• Shorts, 

• Pants 

• Coats 

• Decals 

• Drinkware, 

• Glasses, 

• Gloves, 

• Aprons, 

• Home, 

• Kitchen, 

• Office supplies, 

• PPE (face masks, 

hand sanitizer) 

• Sports Gear, 

• Travel Bags, 

• School Bags, 

• Clear Bags, 

• Duffle Bags 

• Tote and 

Conference Bags 

• And Promotional Items 

ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA 

• WE SHIP WORLDWIDE 

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Your Lingerie Source 

HUGE SELECTION ❦ NO MINIMUM ORDER ❦ RETAILERS & VENDORS WELCOME 

Yellow Detention 

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Stretch Lycra Pink 

Schoolgirl Top 

$ 6.95 

Turquoise See Through 

Striped G-String Bikini Set 

$ 12.95 

Neon Pink 

Fishnet 

Bodysuit 

$ 6.95 

Base Layer 

Opaque Teddy 

$ 

Halter Suspender Fishnet 

6.95 

Crotchless Body Stocking 

Rosé All Day Pink 

$ 7.95 

Eyelash Lace Chemise 

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Striped One 

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Bodystocking 

$ 12.95 

ORDER WITH CONFIDENCE ❦ FREE SHIPPING ORDERS OVER $80 

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Start. 

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Our specialty is helping small and 

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Contact us for free consultation. 

Leopard 

Print Mini 

Dress 

$ 9.95 

1-800-433-7002 




DESIGNER HANDBAG CLOSEOUTS! 

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Started in 2007 our unique company sources quality authentic pre-owned designer handbags 

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NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL 

Kate Spade- Small Karen 

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Bottega Veneta- Velvet & 

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Brooks Brothers- 

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Dooney & Bourke- Tan 

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Coach- Tan Monogram 

Canvas & Leather 


Moschino- Tan & Brown 

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Prada- Black Leather 

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Versace- Black Patent 

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Versace - Metallic Gold 

Monogram Silk Jacquard Bag 

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Reed Krakoff - Color 

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Ted Baker- Bovine Leather 

Floral Crossbody $ 68.99 

Michael Kors- Gold Chain Strap 

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Cole Haan- Ivory Leather 

Cinched Tote Bag $ 118.99 

Kate Spade- Small Bright Coral 

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3.1 Phillip Lim - Leather & Metal 

Studded Purse $ 248.99 

Hermes - Cobalt Blue 

“Kelly” Convertible 

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Louis Vuitton - Brown 

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Messenger Bag W/ Cindy 

Sherman Patche $ 3,498.99 

Gucci - Vintage Brown Reptile 

Textured Gold Chain Handbag 

W/ Coin Purse $ 1,652.99 

Fendi - Tan Monogram Print 

Convertible Satchel W/ Red 

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Miu Miu - Pink Quilted “Vitello 

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OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES 

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RINGS • BRACELETS • EARRINGS • PENDANTS • NECKLACES 

Jewelry Liquidators 

Yellow Real Gold 

Modern Wedding 

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Two-Tone Brilliant Studded Heart 

Ladies I Love You Talking Necklace 

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Mens Round Cut CZ 

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Pretty Round CZ Heart 

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Two-Tone Ladies Elegant Narrow Link Bracelet 

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Two-Tone Ladies Fascinating Filigree Bracelet 

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Pretty Stud Earrings 

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YOUR FASHION 

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Bodycon Dress Women Velour 

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for Men & Women 

We specialize in independent online and brick-and-mortar retailers. 

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Women Bodycon Dress Yellow Straps Neck Lace 

Up Irregular Sleeveless Pencil Wrap Dress 

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Long Sleeves Black Stretch Short Dress 

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Faux Fur Coats For Women Long 

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Women Hoodie Blue Jewel Neck Long Sleeves 

Tie Dye Polyester Hooded Sweatshirt 

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Hoodie For Woman Light Gray Long Sleeves 

Leopard Print Polyester Hooded 

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Men’s T-shirts Jewel Neck 

Printed Short Sleeves 

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Men’s Trousers Casual Natural 

Waist Straight Cargo Pant 

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Casual Turndown Collar 

Men’s Shirt 

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Jacket For Men 

Polyester Handsome 

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Men Blazer Casual 

Color Block Spring Jacket 

Turndown Collar Long Sleeve Short Jacket 

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www.UinDeals 

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Large Orders? Click on Wholesale Tab 

Men’s Sweaters 

Men’s Pullover Knitwear 

High Collar Winter Deep Apricot 

$ 19.99 


WHOLESALE PACKING SUPPLIES 

Great for E-Tailers • Lowest Prices 

Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies 

36 Rolls 

THIS MONTH’S SPECIAL 

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We Also Have Wigs & Accessories 

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283 00 

10 x 15 Size 

Fast 

Assembly 

Sturdy 


FORUM WORKSHOP 

continued from last issue ... 

Lesson 3: 

A Primer on News Releases 

To help you with your self-marketing, 

this is a sample news release: 

forumworkshop 

MARKETING 

Making Your Name Knowing 

SECRETS 

with Self-Marketing 

MARKETING 

Making Your Name Known with Self-Marketing 

SECRETS 

PLEASED TO MEET YOU MEDIA 

9 Lessons on Becoming the Quoted Expert 

PLEASED TO MEET YOU MEDIA • 9 LESSONS ON BECOMING THE QUOTED EXPERT 

The heading information should include the 

day, month, and year it is being given to the 

media. If the material should be held for release 

until a certain time, clearly note this on the first 

page. This is sometimes used for news releases 

about speeches, like commencement addresses, 

and major announcements. 

Contact: Henry J. DeVries (000) 000–0000 

or Diane Gage (000) 000–0000 

08/1/18 

NEWS FROM SELF-MARKETING SECRETS 

PUBLICITY WRITING TIPS 

GIVEN AT SAN DIEGO WORKSHOP 

San Diego – Basic guidelines for writing and 

sending out news releases were suggested 

today at a publicity-writing workshop by 

Henry DeVries and Diane Gage, authors of 

Self-Marketing Secrets. 

“A key to getting your news releases used by 

the media is to follow journalistic style.” De- 

Vries said. “News releases should be types, 

double spaced on 8 1/2” x 11” paper. Each 

paragraph should be indented 5 spaces and 

consist of 35 to 45 words,” he said. 

SELF-MARKETING SECRET, ADD ONE 

According to newspaper great Joseph Pulitzer, 

the 3 most important elements of journalistic 

writing are accuracy, accuracy, and accuracy. 

Carefully check the spelling of first and last 

names, addresses, figures, and grammar. 

Have at least two people proofread all news releases 

before you distribute them. Use the same 

major references as the media, which are an Associated 

Press Style Book, the telephone white 

pages, and Webster’s Collegiate Dictionary. 

Write in what is called the inverted pyramid 

style. The most important information should 

be at the beginning and proceed in descending 

order of importance. A good news release 

should be written so that if space is tight, it can 

be cut from the bottom up and still make sense. 

“Including the name and telephone number of 

whom the media can contact for more information 

is a must,” said Gage. “Also use the heading 

‘News From...’ so the media will easily 

know the source of the information.” 


Keep it short. Never use more than 2 pages unless 

you have to, and rarely use more than 3 

pages. If you have more to say, attach a narrative 

fact sheet that journalists refer to as a 

“backgrounder.” 

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The writing should be factual and not promotional. 

Avoid excessive adjectives that try to 

hype you or the organization. Be sure to translate 

jargon into lay language. 

SELF-MARKETING SECRET, ADD TWO 

“Editors like wide margins at the top and along 

the sides so they can write in changes,” said De- 

Vries. “Others rules of thumb include don’t 

split paragraphs between pages and put 

‘(more)‘ at the bottom center of all but the last 

page.” 

Place a heading flush left in all capital letters at 

the start of each new page. On the line under 

the heading, put ADD ONE for the 2nd page, 

ADD TWO for the 3rd page and so on. At the 

end, put 3 number signs centered, like this: 

### 

forumworkshop 


Lesson 4: For Every Media Topic 

There Is A Season 

You do not need psychic powers to predict the 

news. Certain stories appear with regularity. 

Sex, money, and health are the 3 topics that are 

always in style. If you can provide new information 

on these subjects, the media will welcome 

your input. 

Other topics come in and 

out of style. Just like there 

are fashions in clothes and 

cars, there are fashions in 

news. To be a quoted authority, 

think not only news 

topic but also what is in 

style for this news season. 

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Here is a month-by-month list of news 

topics. Newspapers, magazines, television, 

and radio are looking for fresh spins 

on these ageless news pegs. 

forumworkshop 


January: fitness, predictions, Super Bowl 

February: romance 

March: Spring training 

April: baseball 

May: moms 

June: weddings, graduations, dads 

July: vacations, 4th of July 

August: hot weather 

September: back-to-school, football 

October: World Series, Halloween 

November: elections, Thanksgiving 

December: holidays, year-end wrap-ups, 

New Year resolutions 

Another predictable aspect of media coverage 

is the anniversary story. For example, major 

news events are re-examined after intervals of 

1, 10, 20, 25, and 30 years. Not only does history 

repeat itself, so does the news. Barry Gurley, a 

district manager with the Independent Order 

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1989 when he organized a disaster relief team 

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Despite its being 200 miles inland, Hurricane 

Hugo pounded the town with 135 mile-perhour 

winds. Gurley’s volunteers removed 

damaged trees threatening the homes of the 

elderly, disabled, and poor. His month-long 

campaign helped more than 800 families and 

attracted more than 1,000 volunteers from 

around the country. The local television stations, 

radio programs, and daily newspaper all 

interviewed Gurley on the hurricane’s anniversary. 

A quick scan of the following 

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anniversaries will be making 

news. Check the list and brainstorm 

how you could tie-in with 

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forumworkshop 


April 4, 1993: 25th anniv. of 

Martin Luther King’s assassination 

Nov. 22, 1993: 30th anniv. of 

John F. Kennedy’s assassination 

June 6, 1994: 50th anniv. of D-Day Invasion 

july 20, 1994: 25th anniv. of 1st moon landing 

Aug 6, 1995: 50th anniv. of Hiroshima bomb 

Dec. 31, 1995: 25th anniv. of Beatle’s break-up 

Lesson 5: Be An Industry Expert 

“Always avoid being self-serving” is a message 

we can’t stress enough. You are there to promote 

your organization or cause, but the stories 

you will be interviewed for will not be on this. 

The reporters will want to interview you about 

a subject that pertains to your industry or area 

of expertise. The payoff is the mention of your 

name and organization. 

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forumworkshop 

To promote his public relations agency, Henry 

circulated his telephone index card to the local 

media. Some of the subjects he was interviewed 

on included: 

• public relations ramifications of 

the Exxon Valdez oil spill in Alaska 

• marketing trends to watch for 

in the 2000’s as the baby boomers age 

• how small business 

should attract Hispanic customers 

• time management tips for busy executives 

In each instance Henry was not directly promoting 

his business. He was providing industry-wide 

information. In his favorite interview, 

he was asked what public relations advice he 

would give Ivana Trump after her split with 

Donald. The reporter was looking for fun 

quotes, not a serious dissertation. Henry recommended 

that Ivana stay in the spotlight. 

“There are a number of different things Ivana 

could give of herself to improve her image. She 

could give out information. She could share 

what she knows, maybe give a seminar on how 

to get by on a budget. She could give of her 

time by helping over-privileged children. She 

could give of her talent by teaching a smallbusiness 

seminar through her chamber of commerce. 

I don’t recommend that she give money, 

because she has to watch her pennies now.” 

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forumworkshop 


Lesson 6: The 3 P’s of Media Interviews 

Many of these techniques will help you get interviewed 

once; to keep the media coming back 

to you as a valued source, you will have to give 

great interviews. 

PREPARE 

1. Determine what 3 points you want to make 

2. Always rehearse and 

say only what you plan to say 

3. Make your message really simple 

4. Repeat it over and over 

To help you be “oh so quotable,” we believe in 

the 3 P’s formula: prepare, promote, and perform. 

Prepare what you are going to say in advance. 

Promote your cause. And perform so 

your message gets through. Use the following 

checklist before any interview, from one minute 

on the local news to a full hour with Barbara 

Walters. This checklist was derived from the 

teachings of media interview specialist Joe 

Feurey, a former television news producer and 

currently president of Professional Communications 

Services of New York City. 

PROMOTE 

1. Remember that you are there 

to promote your cause 

2. Don’t think of this as a search for the truth 

3. Say only what you plan to say 

4. Work in the name of your 

organization or cause frequently 

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forumworkshop 


PROMOTE 

1. Realize that radio & TV 

are performance media. 

2. Keep in mind that the more prepared you 

are, the more trustworthy you look. 

3. Smile & project lots of energy. 

4. Build performance skills through rehearsal. 

5. Pretend you aren’t afraid & 

that you enjoy the experience. 

Lesson 7: Nine Surefire Ways 

To Give Good Media Interviews 

What else does it take 

to give great interviews? 

Here are some 

excerpted tips we really 

like that were compiled 

by Gallen Associates: 


1. Rank the reporter number one. 

• When you get calls from reporters, assume 

they are on deadline. If you’re in a meeting or 

out of town, have a designated person contact 

them immediately. 

2. Establish ground rules. 

• Offer the writer a bio with the correct spelling 

of your name, your title, and a clear description 

of your responsibilities. 

• Assume everything that you say will be in 

print. Some input is better than not having any 

input at all. 

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forumworkshop 


3. Get to know the reporter, 

the publication, & the topic. 

• Review a recent issue of the publication 

before the interview. 

• Try to determine how familiar 

the reporter is with the topic. 

• Ask the writer the objective 

of the story before you start. 

• Use the fax machine to provide 

follow-up information, especially for 

potentially confusing information. 

4. Talk to the reader. Avoid technical jargon 

but don’t be afraid to be educational. 

• Use examples that create word pictures to 

make points easy to understand. 

5. Keep your promises. 

• Get follow-up information 

to reporters on time, 

before the deadline. 

• If you are going to follow up with visuals, 

ask the reporter the preferred format. 

6. Don’t just give answers, 

give good answers. 

• Don’t jump to respond. 

• If you can’t back up a fact, don’t use it. 

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• Never say “thank you.” 

A good reporter who produces a 

balanced story is doing his or her job. 

• However, it is appropriate to acknowledge 

a “job well done” and to send 

a note to that effect. 

• You can ask the reporter to restate 

what you have said. Don’t demand. 

• Don’t ask for an advance copy of the article. 

• If you want to take a reporter to lunch or to 

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forumworkshop 


8. Be a resource – not just a source. 

• If you want to build a relationship with the 

reporter, prove you are a good source. Think of 

other articles or books that may help the reporter 

with the article. 

• If the reporter is on the wrong track or has 

wrong information, don’t be afraid to point it 

out gingerly. 

9. Minimize distractions. 

• Dedicate time to the interview and not to putting 

out fires. 

• Don’t interrupt the “flow” of the interview to 

take phone calls. 

Lesson 8: Handling A Crisis 

One day it’s going to happen. It might be a lawsuit. 

Maybe an accident at your place of business. 

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until you can assemble facts, there is another 

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forumworkshop 

If you are ever asked to comment before you 

are ready, say this: “it would be premature to 

speculate at this time.” This is a phrase often 

used by a public relations executive for one of 

America’s biggest railroads whenever he is dispatched 

to a train wreck. His goal is to express 

concern – not blame or shame – and the intent 

to find out the cause of the wreck. Tell the 

media that you are greatly concerned about the 

issue, it has assumed top priority, and all resources 

are being used to assess the situation. 

Many reporters will admit privately that you 

will be treated much better by the media if you 

use this approach. We all have bosses to report 

to, and so do journalists. Media bosses put 

pressure on reporters to get interviews. Even if 

all you can say is that it’s premature to speculate, 

you are helping them out. 


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efforts to have a giant, inflatable Kong scale this 

New York landmark in April 1983. This 8-storyhigh 

ape was the latest creation of Vicino’s, 

who invented the advertising medium of cold 

air giant inflatables. Previously concentrating 

on 20-foot-high beverage cans, Vicino hoped 

the stunt would cause other advertisers to go 

ape over his inflatables. 

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forumworkshop 

Vicino planned to surprise the Monday morning 

New York commuters, but all was not well 

with the gorilla of his dreams. A building bolt 

tore an 18-inch gash in Kong’s vinyl as inflation 

began in the predawn hours. What then would 

have been an interesting promotion turned into 

a week-long international media event as Vicino’s 

workers valiantly tried to turn a sagging 

piece of plastic into the menacing ape of movie 

lore. 

In countless interviews they said that they 

knew the kids of New York City were counting 

on seeing King Kong on top of the Empire State 

Building, and they would not quit until they 

came through for the kids. Kong was fully inflated 

in time for a crush of photo-snapping 

tourists that Saturday and Sunday. Vicino and 

Helmsley wanted Kong to remain for another 

week, but the police and mayor couldn’t take 

another day of gridlock. Kong was moved to 

the great lawn of Central Park, a historic first 

for a commercial venture. 

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public opinion. Abraham 

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forumworkshop 

Lesson 9: Dealing with 

The Media During a Crisis 

Roni Hicks, a public relations agency president 

with over 20 years of experience in the field, offers 

the following advice to her clients. In dealing 

with the media during a crisis, here are 

some specific steps to follow: 

1. Provide media access to top executives. 

A senior executive must 

represent the company 

during a crisis. The words 

of a senior officer, someone 

who sets corporate 

policy, carry more weight 

than the same statements 

made by someone else. 


2. Be open and candid. 

Withholding information 

or evading questions 

is almost sure to 

backfire. Journalists will 

learn the full story in 

one way or another. 

Overall media coverage 

will generally be fair if 

the agency sets forth 

company policies and 

procedures in their 

fullest form. Avoid at all costs the inclination to 

withhold information. The media will treat you 

worse after having obtained it through roundabout 

methods. This appears to the public as 

though the company is deliberately covering 

up some incompetence, or worse, malfeasance. 

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forumworkshop 

3. Present information from the viewpoint of 

the public interest, rather than from the company’s 

interest. 

This is self-explanatory but important not to 

overlook, since we are accustomed to thinking 

in terms of company needs. Report news in the 

context of public interest, especially when it impacts 

public safety. Tell the whole story at once, 

if possible, rather than keeping it alive in the 

media while additional facts are announced or 

uncovered. 

4. Respond to all 

media inquiries. 

Again, it is essential 

that the organization 

avoid the appearance 

of dodging media 

requests. 

If at all possible, maintain a log of media inquiries. 

This ensures that all requests for information 

are honored and provides a valuable 

record for later evaluation of and monitoring of 

the event’s effects. 

5. Never speculate. 

Guesswork can mistakenly be reported as fact, 

leading to misconceptions that are difficult to 

counter. Remember, too, that what you say may 

create expectations for which you will be accountable 

in the future. Make promises you 

know you can keep. 

6. Remember past performance 

when developing responses. 

The organization’s past record of performance 

will serve well in a crisis. Stress the positive 

where appropriate. 

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forumworkshop 


7. When you read a prepared statement, tell 

the truth without being too expansive – then 

be quiet. 

Wait for the press to ask questions before going 

into unnecessary detail. The reporters may not 

be interested which will abbreviate the soon-tobe-published/aired 

sad tale. 

8. Relax. 

When being interviewed, try not to view the reporter 

as an adversary. Mentally block out cameras 

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message. Try to think of it as merely a dialogue 

between two people. 

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5. Use news releases to obtain small articles that 

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of the public. 

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forumworkshop 

6. Figure out ways you can comment on predictable 

seasonal and anniversary stories that 

are certain to be covered by the media. 

7. Avoid being self-serving when you are a resource 

to the media. Always be willing to help 

in any fashion, even if you and your organization 

are not the focus of the attention. 

8. Learn how to give great interviews so the 

media will keep coming back for more. 

9. If you don’t know what to say during a crisis 

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to speculate. Never, ever say “no comment.” 

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remember, but he’ll call you if he’s interested. 

You ask the business editor if 

she plans to run your story in 

the Sunday newspaper. She 

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know if you see it. 

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forumworkshop 

You telephone the assignment editor at a TV 

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forumworkshop 

Dorothy and Robert DeBolt, parents of 20 children 

– 14 adopted and multihandicapped – 

have risen to international prominence as a top 

husband-wife speaking team, humanitarians, 

miracle workers, and pioneers in their fields of 

endeavor. They’ve received commendations 

from 3 presidents, and Dorothy is one of the 

few women to have received the nation’s highest 

speaking award from the National Speakers 

Association. Millions have seen their Academy 

Award-winning film, Who Are the Debolts? or 

read their book, 19 Steps up the Mountain – The 

Story of the DeBolt Family. Their notoriety all 

began because Dorothy made media friends. 

When she and her first husband, Ted Atwood, 

adopted 2 Korean-Caucasian orphans in the 

50s, it was the first such happening in their 

small town of Placerville, California. Taking full 

advantage of press and media interest in their 

human-interest story, Dorothy welcomed all interviews 

and furnished some of her own stories 

and letters to editors. 

Later, when Dorothy 

formed her growing 

family into the Atwood 

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used her media contacts 

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through regular appearances 

on local television 

and even a 

national appearance on 

the “Tennessee Ernie 

Ford Show.” From her small foothills town, she 

fed items to San Francisco’s esteemed columnist, 

Herb Caen. 

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forumworkshop 

“I don’t know whether Herb felt I had a certain 

ability with news ‘hooks,’ or whether he simply 

appreciated my audacity in submitting my 

items, but he used them,” says Dorothy. “And 

the more he used them, the more our fame 

grew.” 

One of the most famous Caen quips came in the 

early 60s when Dorothy, a widow with 7 children, 

booked her brood to sing at a local church. 

She fed an innocent remark by one of her sons 

to the columnist and the following appeared in 

the paper: “Dorothy Atwood, the spunky Oakland 

widow who has organized her 7 children 

into the Atwood Family Singers, took them to a 

party where an unknowing guest asked 12- 

year-old Marty: “Where’s your father?’ ‘We 

don’t have one,’ replied Marty. ‘All we have is 

an unwed mother.’“ 


Through his column, 

Caen continued to 

follow Dorothy, covering 

her marriage 

to Bob DeBolt, their 

new adoptions, their 

movie, and their 

book. “Constant references 

in Herb’s incredibly 

popular 

column are something 

for which a 

press agent would 

give his life. I got 

them for nothing!” says Dorothy. “The name 

recognition he provided me, and later Bob, our 

family, and our work, has played one of the 

greatest roles in any successes we have had in 

our careers.” 

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forumworkshop 

Angles & Integrity Sell Stories 

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forumworkshop 


Evans says he paid attention to those who had 

done their homework and had read what he’d 

been writing. “They had studied what I was 

covering and could speak intelligently about it, 

making references to stories I had done in the 

past,” he says. “Yes there are egos involved and 

you have to appeal to them. But be sincere, not 

artificial.” 

Wooing Locals at a Brown-Bag Affair 

Bill the event as an informal gathering of members 

of your company who would like a chance 

to get to know the reporter and his or her needs 

better at a time convenient to the reporter. Host 

the deli-sandwich affair in your conference 

room and give the reporter a chance to describe 

his or her beat as well as those of associates, 

what is being looked for in stories, what has 

been done ad nauseum, and the type of stories 

that pique interest. 

Don’t wait until you have a story that deserves 

coverage to meet your local media. One of the 

best ways to get to know local reporters who 

cover your community or your news beat (political, 

social, business, lifestyle) is to call them 

up and invite them to your place for a brownbag 

lunch. 

Take copious notes and refer 

to these how-to’s the next 

time you are ready to write 

and send a query. Streamlining 

the information in exactly 

the right format for 

that specific media person 

will expedite an answer. 

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Page 70 


forumworkshop 

And while you are writing down business 

points, don’t forget personal details like the reporter’s 

alma mater, spouse’s name, favorite 

sports, type of pet, vacation plans, and other interests. 

These can be icebreakers in conversation 

or reasons to communicate with the 

reporter on a more social basis. When you see a 

story on Switzerland in a magazine, clip it and 

send it to the reporter who is planning a vacation 

there next summer. Form media linkages 

like you would any other type of business connection. 

Most people treat the media differently 

from other businesspeople. Surprise! They’re 

human, too! 

Henry’s former company, Roni Hicks & Associates, 

makes brown-bag lunches a monthly 

event. Regardless of how pressing it is to get a 

particular editor’s interest in a story, one motto 

SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE 

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newspaper section. But more important, it is an 

opportunity to get to know a reporter as a real 

person with interests, 

passions, hobbies, 

friends, and 

family. And it gives 

the reporter a 

chance to meet the 

public relations staff 

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forumworkshop 

Then when it is business as usual and the account 

exec makes the pitch call, it can be done 

on another level. Instead of immediately diving 

into describing the news angle, the exec can ask 

about the reporter’s recent vacation or talk 

about the upcoming ball game. But the feeling 

of camaraderie always has to be genuine; 

there’s nothing worse than a phony friend. 

Diane and several other 

agency principals, all 

members of their professional 

association, 

Public Relations Society 

of America, take 

their show on the road. 

Every month or so, one 

member of the team 

arranges a meeting 

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with a media representative. That person faxes 

the confirmation and meeting details to the others 

and the 6 public relations practitioners meet 

for breakfast, lunch, or an afternoon coffee for 

a roundtable discussion with the reporter, editor, 

or producer. 

Even though you could consider these public 

relations professionals as competitors, they 

know that one good story doesn’t preclude coverage 

of another. You can do the same with colleagues 

in your field. Sometimes there’s 

strength in numbers. Joining forces to meet the 

media may encourage more coverage of your 

field and may encourage the idea of an industry 

round-up story in which several of you are 

quoted. Even more important, the industry itself 

gets a major recognition boost. 

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Page 72 SEPTEMBER 2022 | 

RETAILERS FORUM MAGAZINE

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forumworkshop 

Taking Your Story National 

Editors of national magazines, trade journals, 

and newspapers can’t come to a brown-bag affair 

at your office, but you can certainly go to 

them. Face-to-face meetings are invaluable 

when you hit the big time. 

If you’ve got a business meeting or conference 

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write ahead to the editor. Whenever possible, a 

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the week you will be in town and ask if you can 

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letter. 

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has an outline of your idea to pass along to 

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forumworkshop 

Before you leave, give the editor your telephone 

index card that has a subject heading 

(e.g., Stockbroker, Jeweler, Dietician) so that 

you can be found when your name has faded 

from memory but your subject area is remembered. 

Succeeding in Planned 

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Once you are in the editor’s office, chances are 

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story and if it is something you should pursue 

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1. Don’t send out mass mailings unless you 

have breaking news. Offering exclusives is a 

good way to build relationships with editors 

and reporters. Don’t send the same idea to 

morning and evening papers if they are archrivals. 

Instead, choose one. If you really feel 

pressed, give them a deadline, “I’m offering 

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forumworkshop 

Patricia Dibsie, a reporter, says never give an 

idea to more then one paper, or they will see 

you as a traitor. “You owe it to yourself and the 

media to read newspapers and get a handle on 

various writers, so you can talk intelligently to 

the reporter and propose a just-right idea for 

him or her,” she says. “Once you know the reporter’s 

beat and style, call on the telephone to 

go over the idea before you send the release to 

see if there is interest or (to see) how you can 

streamline the idea. But if the reporter is on 

deadline, be thick-skinned enough to call back. 

Exclusivity also goes for interview-format 

shows. They don’t 

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you’re sending out a press kit filled with a variety 

of fact sheets, bios, and backgrounders, be 

sure to send different news releases with different 

angles to competing media. 

Rarely should you use the cookie-cutter approach 

for news releases. Streamline them to 

the reporter or producer. For newspaper exclusives, 

a query letter is probably the best bet. 

This letter talks directly to the reporter, immediately 

seems personal, and whispers exclusive. 

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WE HAVE BUYERS! 

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The Complete Guide to Making Money at Auctions! 

AUCTION 

SOURCES 

REVEALED! 

The Auction Buyers Directory 

providing Names, Addresses, Phone numbers and ALL the Information You Need 

to locate Auctions throughout all 50 states 

Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous 

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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying 

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BUY ALL YOUR 

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* BASIC INFORMATION ON SURPLUS 

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This MonTh’s 

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New Titles Just Arrived in our Warehouse ~ Limited Quantities 

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Page 88 


Trade 

MaGaZINeS 

Trade Magazines 

Swap Meet 

This exciting monthly magazine 

connects flea market vendors with 

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It provides excellent resources for 

merchandise and each issue contains 

a bonus Directory of Flea 

Markets throughout the United 

States, listed by state order and 

includes full addresses, days of operation, 

and details of each market. 

Order No. SM-S ...Swap Sample ...$10.00 

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Find Apparel, HBA and Cosmetics, Electronics, Home and 

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Retailers Forum 

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“I Can Get 

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No. SOLO-S ...(Sample Copy) ...$7.50 

No. SOLO-SUB..(12 Issues) ...$60.00 


Retailers Forum was established 

out of the need for product 

sources among small retail 

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Forum’s advertising pages feature 

merchandise offerings 

from the country’s !eading 

wholesalers, manufacturers, 

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Don’t confuse this 

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Buy where the retailing giants buy! The advertisers are professionals in 

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Monthly 

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for Hispanic 

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Page 89 89 


USA Closeout Directory 

Now, more than ever, it is essential for the success of your merchandising business to 

buy goods at the lowest prices possible. Our bestselling 

USA Closeout Directo-ry shows you how 

and most importantly, WHERE. Hundreds of 

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often priced as low as 10¢ on the dollar are 

listed. Re-tailers, flea marketers, home party 

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Order No. 4 - 

Closeout Directory - $29.95 

Dollar Store 

Merchandise Guide 

The most complete directory of 

wholesalers and manufacturers 

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store merchandise. Hundreds 

of companies are listed with 

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Order No. DSM • Dollar Store 

$29.95 

Toy Importers & Wholesalers 

a s 

This is the definitive guide for 

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company websites and e-mail 

addresses and descriptions of 

lines carried. 

Order No. TOY 

$29.95 

Directory of Smoke Shops 

Our EXCEL Directory contains over 7,000 

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It includes key buyer’s names, personal e-mails 

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updated regularly. 

DIRECTORY INCLUDES: 

• 7,000 Smoke Shops/Head Shops 

• Phone Numbers 

• Over 60% Have Personal E-Mails 

• U.S and Canada 

• Company Addresses 

Order No. SSDB (Excel) 

$399.00 

Independent Sales Rep. Directory 

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 

independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers 

and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable 

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canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. 

Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in 

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Order No. SGREP-E Excel emailed to you $499.00 

1-800-635-7654 

Page 90 


Business Directories

Imagine 

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No. W1 Wholesale Sources $29.95 

Auction Directory 

Wholesale Sources 

Jam-packed 

with 1000’s 

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sources across 

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This is THE definitive guide to auctions! 

It not only tells you WHERE 

all the auctions are (all 50 states) but 

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process. Cash in on all government 

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information gives you names, addresses 

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auction websites or programs that require 

you to purchase updates or subscribe 

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this book - You need to buy nothing else! It’s an incredible book you 

can use minutes after you receive it. Change your life today. Buy a 

home, car, or indulge in jewelry. 

Order No. AUC- Auction Directory - $39.95 

How to Find, 

Sell and Broker 

Surplus and 

Liquidated 

Goods 

Hidden Wealth 

With this authoritive Directory, you will 

learn to turn pennies into dollars and get 

goods dirt cheap ...even free! Written by a 

retired liquidator, the author shares his well 

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Learn why those in the business have kept it confidential. You can now 

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Jewelry Wholesalers 

& Manufacturers 

This exquisite directory will bring the 

world’s finest jewelers directly to you! Featuring 

fine jewelry of all types including: 

• Beads • Diamonds • Gemstones • Gold 

• Silver • Much More! The suppliers list 

their names, addresses, websites and specialties. 

All feature high-end quality jewelry that is 

sold wholesale for resale. You would have to travel the world over to 

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you are in the jewelry business and looking for new, high quality suppliers, 

you must order this directory! 

Order No. FJ $29.95 

Business Directories 

Hobby & Craft 

Suppliers Guide 

The crafts industry is one of the hottest-growing 

segments in the marketplace 

today. Scrap-booking, painting, 

needle-crafts and sewing are hobbies 

that are sweeping the nation. We have 

compiled the ultimate directory of 

wholesale suppliers furnishing materials 

for this huge industry. 

• Art Materials • Baskets • Beads/ 

Trim • Ceramics • Dolls • Fabrics • 

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Order No. AC $29.95 

Holiday Merchandise 

Wholesalers 

& Manufacturers 

Introducing our newest directory that puts 

the country’s largest suppliers of holiday 

merchandise at your fingertips. Seasonal 

merchandise is a mainstay of the industry, 

but up until now it was hard to locate the 

thousands of suppliers scattered across the country. We have ended 

your searching with one directory which includes all types of wholesale 

merchandise: • Bows • Candles • Cards • Costumes • More 

Order No. HM $29.95 


Page 91 


Wholesale Gift Guide 

A Great resource to locate higher end 

decorative merchandise. This gigantic 

400 page guide is the definitive resource 

guide to finding suppliers for gift products. 

Listed by category, over 4,000 

leading wholesalers and manufacturers 

servicing the gift industry are included. 

• Accessories 

• Collectibles 

• Floral 

• Gifts 

• Home/House 

You’ll refer to this on a daily basis to 

find new suppliers for products. 

Order No. GG Gift Guide $39.95 

Annual Guide to the 

Licensing World 

Here is an incredible Directory that 

guides you through the world of Licensed 

prod-uct merchandising. Need to know 

who owns a license? Who to contact to 

distrib-ute a licensed product? This book 

has all the answers and covers the entire 

world! Licensors: Listing of companies 

that are the agents and license holders. 

These are the sources that you would 

apply to if you wish to obtain a license to 

manufacture 

merchandise. Licensees listed here you will find the companies who 

distribute licensed merchandise. Full listings include categories of 

merchandise each company handles. Contact these companies to buy 

the licensed merchandise that they have manufactured. The licensed 

merchandising industry moves billions of dollars of products every 

year and is one of the fastest growing segments of retailing. 

Order No. 321 $249.00 

USA Mail Order Catalogs 

New for this year is a compilation of BOTH 

consumer mail order catalogs in addition to 

business-to-business catalogs in one huge 

volume! Part one of this incredible collection 

of mail order catalogs provides the 

most comprehensive look at the consumer 

catalog in the industry available anywhere. 

Over 7,000 consumer catalog companies 

are listed under 44 various product chapters 

from Animals to Toys and Games. 

Catalog size, number of catalogs mailed, 

sales volume and key executive names are provided for ease in marketing 

your products to these catalogs. 

The second part of this directory provides details on suppliers 

of everything from computers to laboratory supplies; office products 

to office design; marketing resources to safety equipment. Just about 

every kind of product or service that a business needs to operate is 

covered. 

Order No. 159237-156-6 1,900 pages $450.00 

BUCKS FOR BLING 

Sourcing For Jewelry 

Makers Directory 

Up-to-date and easy-to-use directory 

solving your jewelry materials sourcing, 

production and contracting needs. 

If you are considering your own line 

of jewelry items this is a must-have 

in locating materials and factories to 

produce it. 

Accessories 

Sourcing Directory 

The comprehensive directory provides 

you with direct sources for the designing 

and manufacturing of bags, belts, 

hats, shoes, gloves. You will find the top 

companies to help you produce your merchandise 

directly at their factories. 

Order No. 121 $150.00 

Order No. 122 $100.00 

1-800-635-7654 Page 92 

Business Directories

APPAREL 

BUSINESS DIRECTORIES 

Fabrics, Services, Trims 

This up-to-date directory solves your 

production sourcing and contracting 

needs in the Americas. The sourcebook 

includes: sewing, cut-n-sew, and finishing 

contractors and apparel production 

services from within the U.S., Canada 

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factories are sorted by clothing classification 

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This directory will help you put your 

own designs into production. 

Order No. 0971486743 $125.00 

A complete and updated guide listing 

over 2,600 nationwide suppliers of all 

types of domestic and imported fabrics, 

trims and notions, plus forecast 

services, swatch design studios and 

more for the apparel and design industries. 

Listings include sales manager’s 

name, price points, minimums, 

etc. Fabric and trim manufacturers, 

converters, jobbers and reps are 

listed. This sourcebook provides you 

with MATERIALS and sources to 

make your own goods. 

Order No. 0971486735 $135.00 

Apparel Contractors (USA Edition) 

1-800-635-7654 Page 93 

Directory of Brand Name Apparel 

Manufacturers 

Updated and easy-to-use directory 

listing brand-name label manufacturers 

and importers in the women’s, 

men’s, children’s and accessory markets. 

Developed and targeted for store 

and catalog buyers to shop the apparel 

and accessory markets easily, there are 

over 2,800 brand name labels listed, 

broken down by types of apparel classifications. 

If you are looking for the 

SOURCES for brand name goods, 

this directory is for you. 

Order No. 0971486751 $135.00 

RN & WPL Encyclopedia 

A comprehensive listing of every Registered 

Number and Wool Product Label 

ever issued by the Federal Trade Commission 

to identify all sorts of goods imported, 

manufactured and/ or sold in the U.S. Over 

126,500 records including contact information 

for more than 31,500 manufacturers, 

importers and wholesalers of apparel 

and textile goods. Listings include where 

available: RN or WPL number, contact 

names & titles, street addresses, phone & 

fax numbers, website & e-mail addresses, 

type of business and product information. 

Order No. RN8. Directory $285 

Order No. RN8C Directory/CD Combo $475 

The Small Design Company's Guide to 

Wholesale Fabrics & Trims 

Upj-to-date guide created specifically for the smaller design houses and home sewing 

businesses. Directory lists fabric and trim companies that will sell to businesses that 

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock 

fabric suppliers and all their contact information. 

Order No. A-106 $65.00 

Apparel Business Directories 


FORUM PUBLISHING CO. 

383 E. Main St. Centerport, N.Y. 11721 

T: 631-754-5000 

F: 631-754-0630 

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Order by phone 

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You’ll save time ordering by phone instead 

of mail. Speak with our knowledgeable 

salespeople who will assist 

you in placing your credit card order. If 

you have questions about our products, 

call Customer Service: (631)754-5000 

Mon-Fri 10am-5pm EST. 

Your Name and Address 

Order by mail 

Please complete all information so we 

can fill your order promptly. We gladly 

accept checks, money orders and 

major credit cards. If charging from 

your credit card, please SIgn the order 

form where indicated and supply 

your complete number and expiration 

date. Sorry we do not accept C.O.D 

or stamps. Checks must clear bank 

before orders can be shipped. 

Order by Fax 

631-754-0630 

When charging purchases to your 

credit card, it is easy to send us your 

completed order form via Fax 

Delivery Information 

Books and cassette programs will be 

shipped within 1-5 working days. 

Allow 6-8 weeks for magazine subscriptions 

Order Online 


We download orders hourly and 

process within 24 hours. 

Sales Policy 

Books and Cassette programs are 

sold as information only and are 

guaranteed as represented in this 

catalog. All items in this catalog 

are sold on a non-refundable basis. 

NAME _________________________________________________________________________________________________ 

ADDRESS_________________________________________________________________________________________________ 

CITY_______________________________________________________________STATE 

ZIP 

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________ 

What Books Would You Like? 

PG QTY NUMBER TITLE PRICE 

SHIPPING 

CHARGES 

ALL ORDERS ADD $7.00 1st BOOK 

$4.00 EA. ADD’L BOOK 

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK 

$ 8.00 EACH ADDITIONAL 

Orders for SAMPLE COPIES of magazines: 

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX 

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges 

Payment Information Goes Here 

CANADIAN SHIPMENTS: 

$11.00 1st BOOK • $8.00 EACH ADD’L 

OUTSIDE OF USA: 

ORDERS CAN BE SHIPPED USING YOUR 

FEDEX OR UPS ACCOUNT NUMBER ONLY 

SUBTOTAL 

NYS SALES TAX 

SHIPPING 

TOTAL 

CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER 

ACCOUNT NUMBER 

SIGNATURE X ________________________________________________________ 

EXPIRATION DATE 

ALL BOOKS ARE SOLD AS INFORMATION 

ONLY ON NON-REFUNDABLE BASIS 

1-800-635-7654 Page 3994 

Order Form

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Retailers Forum September 2022 EMAG

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