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Retailers Forum September 2022 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers<br />

VOL. 42 NO. 5<br />

SEPTEMBER <strong>2022</strong><br />

Back-To-School<br />

To Top $ 37 Billion<br />

Connecting Wholesalers and <strong>Retailers</strong> Since 1981<br />

Connecting Wholesalers and <strong>Retailers</strong> Since 1981


Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />

Page 2 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


Top Selling Designer Collections<br />

TODAY’S LOOKS AT CLOSEOUT PRICES<br />

ALBERTA FERRETTI<br />

Tan Cotton Jacket<br />

Rebecca Taylor<br />

Tory Burch<br />

Kate Spade<br />

Parker<br />

Joie<br />

Dozens of Top Designers<br />

Alice & Olivia<br />

Diane von Furstenberg<br />

Nanette Lepore<br />

Marc Jacobs<br />

St. John<br />

Chanel<br />

Gucci<br />

Burberry<br />

Dolce & Gabbana<br />

Alexander Wang<br />

3.1 Phillip Lim<br />

Manolo Blahnik<br />

Tiffany & Co.<br />

Yves Saint Laurent<br />

Chloe<br />

WE HAVE IT ALL....<br />

DRESSES, SKIRTS, BLOUSES, TOPS, SWEATERS,<br />

CYNTHIA STEFFE<br />

Lime Textured Cotton<br />

PANTS, OUTERWEAR, SHOES, ACCESSORIES & MORE!<br />

$<br />

21 99 Jacket with Silver Trim<br />

SHOP THE TREND....<br />

$<br />

29 49<br />

PRE-LOVED GEMS at a fraction of the price.<br />

Gucci<br />

Brown Monogram<br />

“Jackie” Handbag<br />

$<br />

360<br />

Dooney<br />

&<br />

Bourke<br />

Gold Metallic Leather<br />

Shoulder Bag<br />

Lanvin<br />

Taupe Suede<br />

Striped Purse<br />

$<br />

319 99<br />

$<br />

60 95 Kate Spade<br />

LaROK<br />

Asian-Inspired Silk Blouse<br />

SHOSHANNA<br />

Grey Wool Sleeveless Dress<br />

$ Coach<br />

Kate Spade<br />

36 99 $<br />

36 99<br />

Aubergine<br />

Smooth<br />

Leather<br />

Snap Wallet<br />

$<br />

43 99<br />

Black Textured<br />

Leather<br />

Crossbody Wallet<br />

$<br />

55 95<br />

Mini Teal Patent<br />

Leather Wallet<br />

$<br />

55 95<br />

MENBUR BADGLEY MISCHKA ELIZABETH & JAMES<br />

Gray Suede W/ Floral Gold & Silver<br />

Manic Platform<br />

NICOLE MILLER<br />

Detail Lace-Up Heels Metallic Pumps Gladiator Sandals<br />

Bright Blue Patterned<br />

$<br />

$<br />

36 99 Cut-Out Sleeves Dress<br />

48 99 $<br />

48 99 $<br />

62 99 $<br />

85 99<br />

$<br />

40 99<br />

DIANE VON FURSTENBERG<br />

Yellow & Grey Silk Shift Dress<br />

BCBG MAX AZRIA<br />

Beige Metallic Tweed<br />

Heels W/ Sailors Knot<br />

NEW MERCHANDISE DAILY • WE SHIP NATIONWIDE • ALL GOODS GUARANTEED AUTHENTIC<br />

BoutiqueCloseouts.com<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 3


RETAIL<br />

#7<br />

33351<br />

Page 4 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #02 on page 11 • www.Vendor411.com


WHOLESALE<br />

Costume Club<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

• Kits<br />

• E-Cig Ba teries<br />

5mL Bo tle<br />

Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigare tes + 1 USB<br />

Charger $10.50<br />

1 0’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wa l, USB,<br />

Car Chargers $6.50<br />

• E-Liquids<br />

• E-Cig A ce sories<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

This is a Buying Guide for<br />

RETAIL STORE OWNERS<br />

Presented within the pages are the latest offerings from the<br />

country’s leading merchandise wholesalers. The advertisers<br />

herein sell strictly wholesale and require that you purchase with<br />

the intent of reselling through retail channels.<br />

Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

DRESS UP FOR<br />

PROFITS!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

Every Day’s A Treat!<br />

See our ad on page 28<br />

www.USACostumers.com<br />

Light Up WithoUt<br />

Lighting Up!<br />

LOGIC WHOLESALE<br />

see our ad on page 37<br />

Start.<br />

Electronic<br />

Cigarettes<br />

Full Service Wholesaler • We Ship Worldwide<br />

Grow.<br />

Repair.<br />

Our specialty is helping sma l and<br />

mid-sized busine ses achieve su ce s.<br />

Contact us for fr e consultation.<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

Always Be<br />

Fashionable<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 63<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 18<br />

INDEX<br />

ADVERTISERS INDEX<br />

AUGUST <strong>2022</strong><br />

BLING IT ON!<br />

HipWholesale.com<br />

See our ad on Page 27<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

FIND THE FINDS<br />

Northport, NY<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE ........ 35<br />

BLANK TEES. ............... 28<br />

BOUTIQUE CLOSEOUTS. ..... 51<br />

CAPSMITH ............. 20-21<br />

CLOTHINGWARE ........... 71<br />

DD BULK ................... 60<br />

FASHIONABLE<br />

FASHIONABLE SALES. ....... 63<br />

WATCHES<br />

SNEAKY SAVINGS ON SNEAKERS<br />

SKMEI 1463 Fashion Women<br />

Watches W/ Leather Strap<br />

$14.99<br />

FLIRTY WHOLESALE ........ 24<br />

KARMA CIRCLE. ............ 03<br />

SCARF WAREHOUSE ........ 84<br />

For Men & Women<br />

See Our Ad On PAge 59<br />

SKMEI 1258 Digital Sport Watch<br />

For Men W/ 50m Waterproof<br />

SKMEI 9178<br />

Creativity Sku l<br />

Quartz Watch<br />

For Men<br />

$16.99<br />

SKMEI 1704 Elegant Girl Clock<br />

W/ Japan Quartz Movement<br />

$18.99<br />

$13.99<br />

STYLISH PLUS .............. 45<br />

T SHIRT REP ................ 88<br />

UIN DEALS ................. 61<br />

LINKS<br />

SKMEI 123 Fashion<br />

Casual Sport Watch<br />

W/ Stainle s Steel Strap<br />

Liebig L1013 Japan Quartz<br />

Movement Golden Watch<br />

$13.99<br />

$15.99<br />

UNIVERSE WHOLESALE. ..... 47<br />

USACOSTUMERS.COM ...... 28<br />

ASSORTED ITEMS<br />

AUCTION FINDER ........... 34<br />

BEAN WHOLESALERS ....... 24<br />

DINO DROPSHIP . . . . . . . . . . . . 57<br />

DOBA DROPSHIP ........... 15<br />

EVERYTHING CLOSEOUTS ... 70<br />

EZ DROPSHIP. .............. 68<br />

FIND IT ASIA. ............... 86<br />

LIEBIG L2004 Quartz Watches<br />

For Men<br />

$17.99<br />

SKMEI 1419 Simple Style<br />

Women Quartz Watches<br />

$12.99<br />

MEGA UBID ................ 74<br />

RAMSONS IMPORTS ........ 13<br />

SWEET WHOLESALERS ...... 55<br />

TOP TEN WHOLESALE ....... 83<br />

BOOKS<br />

AUCTION BOOK ............ 80<br />

BUYERS CONTACTS ......... 79<br />

CLOSEOUT DIRECTORY ..... 89<br />

HIDDEN WEALTH ........... 82<br />

TRADE PUBLICATIONS ...90-96<br />

CANDY<br />

SWEET WHOLESALERS ...... 55<br />

CELLULAR<br />

CELLCITY.BIZ .............. 29<br />

SKMEI 1676 Simple Watches<br />

For Men IP68 W/ Leather Strap<br />

WHOLE-CELL .............. 73<br />

$15.99<br />

SKMEI 1690<br />

Quartz Watches For Womens<br />

W/ Rhinestone Decoration<br />

$16.99<br />

COMPUTERS<br />

REFURB SHOPS ............. 32<br />

CONSUMER ELECT.<br />

SKMEI 1722 Ladies<br />

Quartz Analog Silicone<br />

Wrist Watch<br />

FIND IT CHINA .............. 65<br />

$15.99<br />

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING<br />

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ............ 81<br />

SKMEI 1703 Fashion Flower Shape<br />

Dial Ladies Quartz Clock<br />

W/ 30m Waterproof<br />

$17.99<br />

www.TimeWholesalers.com<br />

We make it easy to find products and suppliers<br />

without having to flip through entire magazine<br />

1. Check the INDEX on Pages 6 & 7.<br />

2. Find the Product Category and View the Various Companies.<br />

3. CLICK on the Company you’re interested in and their Ad Page<br />

will Open Immediately.<br />

Found an ad that Interests you and want to know more?<br />

1. CLICK on the website in the ad and you will open the<br />

company’s website.<br />

2. CLICK on an email in the ad and you can send a message<br />

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.<br />

JUST CLICK ON THEM!<br />

RESPONDER<br />

CLICK ON BANNERS<br />

IN SELECT ADS<br />

Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />

TO GET FREE CATALOGS/PRICING<br />

Many companies are enrolled in our Reader Response<br />

Program (Page 11). You can contact multiple<br />

companies with 1-CLICK!<br />

1. Find the Reader Response Banner in an Ad.<br />

2. CLICK on the banner and it will open up an Inquiry Form.<br />

3. Select Companies you want FREE CATALOGS and Info from.<br />

4. You can also access this FREE Program on Page 11<br />

or www.Vendor411.com directly.<br />

FORUM PUBLISHING COMPANY<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

383 East Main Street, Centerport, NY 11721<br />

FAX: 631-754-0630<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com RETAILERS FORUM MAGAZINE Email: <strong>Forum</strong>Publishing@gmail.com<br />

| SEPTEMBER <strong>2022</strong> Page 5


Sell to over 60,000<br />

stores through <strong>Forum</strong><br />

631/754-5000<br />

Start.<br />

Light Up Without<br />

Lighting Up!<br />

Full Service Wholesaler • We Ship Worldwide<br />

LOGIC • WHOLESALE<br />

Kits<br />

• E-Liquids<br />

Grow. See our ad on Page 51<br />

Repair.<br />

Our specialty is helping small and<br />

mid-sized businesses achieve success.<br />

Contact us for free consultation.<br />

see our ad on page 41<br />

1-800-433-7002<br />

info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />

DRESS UP FOR<br />

PROFITS!<br />

Every Day’s A Treat!<br />

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />

WHOLESALE<br />

Costume Club<br />

www.USACostumers<br />

See our USACostumers.com<br />

ad on page 26<br />

• Disposables<br />

• Atomizers<br />

H2 E-Cig Round<br />

Mouth Atomizer<br />

$1.85<br />

5mL Bottle<br />

E- Liquid E-Juice<br />

for E-Cig $1.30<br />

E-Case w/2<br />

Cigarettes + 1 USB<br />

Charger $10.50<br />

Always Be<br />

Fashionable<br />

E-Cig kit Includes 1 cig,<br />

10cartridges, Wall, USB,<br />

Car Chargers $6.50<br />

FASHIONABLE<br />

SALES<br />

See our ad on Pg 61<br />

BLING IT ON!<br />

HipWholesale.com<br />

SMALL<br />

BUSINESS<br />

CONSULTING<br />

<strong>Forum</strong>BA.com<br />

Ad on Page 22<br />

100’S IN STOCK<br />

All Occassions<br />

Fast Same Day Shipping<br />

Flat Rate Delivery<br />

Electronic<br />

Cigarettes<br />

• E-Cig Batteries<br />

Round Mouth E-Cig<br />

3.5ml Atomizer Set<br />

w/Coil Heads $3.83<br />

• E-Cig Accessories<br />

SHISHA Zero<br />

Nicotine Disposable<br />

E-Cig $3.45<br />

www.Lightecig.com<br />

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />

SNEAKY SAVINGS ON SNEAKERS<br />

See Our Ad on Page 71<br />

Does anybody<br />

read these?<br />

CALL 631-754-5000 and<br />

you’ll get a FREE 3-mo.<br />

subscription!<br />

Congratulations to<br />

PERI ON THE WAY<br />

Long Island, NY<br />

ADVERTISERS INDEX<br />

PLEASE PATRONIZE THE LEADING WHOLESALERS<br />

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />

SEPTEMBER <strong>2022</strong><br />

ADVERTISING<br />

FORUM AD RATES .......... 09<br />

APPAREL<br />

1 STOP WHOLESALE ........ 47<br />

BLANK TEES. ............... 20<br />

BOUTIQUE CLOSEOUTS. ..... 03<br />

CLOTHINGWARE ........... 33<br />

DD BULK ................... 76<br />

FASHIONABLE SALES. ....... 61<br />

FLIRTY WHOLESALE ........ 22<br />

SCARF WAREHOUSE ........ 57<br />

STYLISH PLUS .............. 73<br />

T SHIRT REP ................ 81<br />

UIN DEALS ................. 25<br />

UNIVERSE WHOLESALE. ..... 63<br />

USACOSTUMERS.COM ...... 26<br />

ASSORTED ITEMS<br />

AUCTION FINDER ........... 44<br />

BEAN WHOLESALERS ....... 24<br />

DINO DROPSHIP . . . . . . . . . . . . 69<br />

DOBA DROPSHIP ..BACK COVER<br />

EVERYTHING CLOSEOUTS ... 32<br />

EZ DROPSHIP. .............. 52<br />

FIND IT ASIA. ............... 87<br />

MEGA UBID ................ 36<br />

RAMSONS IMPORTS ........ 02<br />

SWEET WHOLESALERS ...... 65<br />

TOP TEN WHOLESALE ....... 83<br />

BOOKS<br />

AUCTION BOOK ............ 82<br />

BUYERS CONTACTS ......... 79<br />

CLOSEOUT DIRECTORY ..... 84<br />

HIDDEN WEALTH ........... 60<br />

TRADE PUBLICATIONS ...88-94<br />

CANDY<br />

SWEET WHOLESALERS ...... 65<br />

CELLULAR<br />

CELLCITY.BIZ .............. 37<br />

WHOLE-CELL .............. 31<br />

COLLECTIBLES<br />

PATTER’S COLLECTIBLES .... 18<br />

COMPUTERS<br />

REFURB SHOPS ............. 38<br />

CONSUMER ELECT.<br />

FIND IT CHINA .............. 59<br />

CREDIT CARD<br />

PROCESSING<br />

EXP MERCHANT ............ 43


#1<br />

BUYING GUIDE<br />

FOR RETAIL STORES!<br />

DISPLAY/SUPPLIES<br />

& SERVICES<br />

AVVO ..................... 70<br />

CC WAREHOUSE . . . . . . . . . . . . 77<br />

E-STORE BUILDERS ......... 72<br />

E STORE SIGNS ............. 29<br />

E-STORE SITES ............. 66<br />

FB CAMPAIGNS ............. 28<br />

FORUM ADVISORS . . . . . . . . . . 22<br />

FUNDING OFFICES .......... 48<br />

KWIK INC .................. 34<br />

PAYROLL HELPER .......... 62<br />

PROMOTIONAL REWARDS... 74<br />

PROTECTION PLANS ........ 56<br />

RETAILERS BANK ........... 78<br />

SALES GROUP BAGS. ........ 26<br />

SETON SIGNAGE ............ 85<br />

WHOLESALESOURCES.COM ....<br />

INSIDE BACK COVER<br />

DROPSHIPPERS<br />

DINO DROPSHIP . . . . . . . . . . . . 69<br />

DOBA DROPSHIP . BACK COVER<br />

EZ DROPSHIP. .............. 52<br />

E-CIGARETTES &<br />

SMOKE SHOP ITEMS<br />

3’x5’Embroidered Flags $14.00 Each<br />

LIGHT E CIG ................ 53<br />

View our 148 page Catalog online !<br />

www.RIOhio.com<br />

LOGIC WHOLESALE ......... 41<br />

USA VAPE DEALS ........... 67<br />

Hat Pins $6.00 dz<br />

Belt Buckles<br />

$36.00 dz<br />

$39.00 dz<br />

SNEAKER CLEARANCE. ...... 71<br />

Tri-Fold<br />

$36.00 dz<br />

$5.00 Each<br />

Playing Cards<br />

$18.00 dz<br />

Garden $48.00 Flags<br />

dz<br />

12”x18” Metal Signs<br />

HOME & HOUSEWARE $5.50 Each<br />

Belt Buckles<br />

DAKOTA Metal Signs STEEL $24.00 ART dz ......16/17<br />

$5.50 Each<br />

$42.00 dz<br />

3’x5’Embroidered Flags<br />

$21.00 dz<br />

$14.00 Each<br />

$18.00 dz<br />

$9.00 dz<br />

5” Patches $36.00 dz<br />

FOOTWEAR<br />

HANDBAGS<br />

Garden Flags WindSocks<br />

48.00 dz COOL $48.00 GLOWING dz ............ 39<br />

$18.00 dz<br />

$21.00 dz<br />

BAG CLOSEOUTS ........... 23<br />

$36.00 ut 72 pcs<br />

Magnets 3”x8” $18.00 dz<br />

BAG VENDORS ............. 54<br />

CLARA CLARK .............. 27<br />

MERCHANDISE REP ......... 68<br />

RUSH SUPPLIERS ........... 60<br />

INCENSE/<br />

FRAGRANCES<br />

L&V CREATIONS............ 04<br />

JEWELRY/<br />

ACCESSORIES<br />

BLING WHOLESALER ........ 75<br />

BODY CANDY HQ ........... 55<br />

BUND JEWELRY............. 19<br />

CLOSEOUTS FOR SALE. ...... 49<br />

HEAVENLY WHOLESALE ..... 46<br />

HIP WHOLESALE............ 51<br />

JEWEL CLEARANCE ......... 24<br />

JEWELRY MINERS........... 45<br />

SHAKE WHOLESALE. ........ 42<br />

Min.Order<br />

$150.00<br />

$4.50 Each<br />

$42.00 dz<br />

NOVELTY SELLER ........... 21<br />

Metal Sign<br />

$4.75 each<br />

$7.00 Each<br />

Patches $18.00 dz<br />

Belt Buckles<br />

$36.00 dz<br />

3pc Magnet<br />

$5.25 Each<br />

Metal Plates<br />

$27.00 dz<br />

8” x 12” Parking Sign $18.00 dz<br />

$15.00 dz<br />

$15.50 Each<br />

8” x 12” Metal Signs<br />

$39.00 dz<br />

Leather Wallets $5.50 each<br />

$48.00 dz<br />

RC VARIETY ................ 35<br />

$30.00 dz<br />

12” Metal Signs<br />

$5.00 Each<br />

NOVELTIES<br />

CARTOON CONCEPTS ....... 50<br />

PPE SUPPLIES<br />

PPE STOCKROOM. .......... 58<br />

R/C & TOYS<br />

SOARING RC ............... 64<br />

$4.00 each<br />

SPECIAL FEATURES<br />

Leather Bracelet $18.00 dz<br />

FORUM WORKSHOP ........ 30<br />

READER RESPONSE ......... 11<br />

RETAILING NEWS ........... 14<br />

WHAT’S HOT ............... 12<br />

SPORTING 1ut/5 dz Mood GOODS/<br />

Rings $33.00 unit<br />

SECURITY PRODUCTS<br />

BESTEX . . . . . . . . . . . . . . . . . . . . 20<br />

OHIO KNIFE ................ 13<br />

TRADE SHOWS<br />

THE MARKET CENTER ....... 18<br />

WATCHES & CLOCKS<br />

TIME WHOLESALERS ........ 25<br />

WATCH DEALERS ........... 40<br />

WEDDING ITEMS<br />

SMARTEST BARGAIN . . . . . . . . 28<br />

WELCOME NEW READERS<br />

FROM SUMNER PUBLICATIONS<br />

Advertise in<br />

Metal Sign<br />

12”X18” $5.75 Each<br />

See Page 9<br />

12”x18” Metal Sign $5.25 each<br />

BUSINESS BOOKS<br />

www.BizBooks.org<br />

Ring...Ring...<br />

$36.00 ut/72pcs<br />

Savings<br />

for<br />

Cell<br />

$15.00 dz<br />

$6.00 dz<br />

See our Hat Ad Pins on Also Page 37<br />

sold by the<br />

Gigantic dozen! Selection<br />

of Variety Goods<br />

36 pcBiker Ring<br />

$24.00 dz<br />

Best Friend Necklace<br />

RAMSON’S<br />

$39.00 unit<br />

$24.00 dz/sets<br />

See our Ad on Page 2<br />

DROPSHIP TO PROFITS!<br />

Tri- Color Necklace $18.00 dz<br />

1000’s of Items<br />

See our ad on Back Cover<br />

WHOLESALERS:<br />

Increase Your Sales<br />

By Advertising Here!<br />

631-754-5000<br />

WIND SPINNERS<br />

Sells Like<br />

A Breeze!<br />

DAKOTA STEEL<br />

See Our Ad on Pgs. 16/17<br />

VISIT FORUM ON<br />

THE INTERNET<br />

View our latest books at<br />

www.bizbooks.org<br />

WE HAVE BUYERS<br />

Databases for ALL Industries<br />

www.BuyersContacts.com


ADVERTISING INFORMATION<br />

www.retailersforum.com<br />

VOL 28 NO. 2<br />

JUNE 2008<br />

MARKETING TIPS!<br />

MERCHANDISE SOURCES<br />

RETAILING TIPS<br />

SELL LIKE AN<br />

EGYPTIAN!<br />

Reach Active Buyers with our Print Readership<br />

Plus over 265,000+ Page Views Monthly Online<br />

✔ Apparel and Accessory Stores<br />

✔ Card and Gift Stores<br />

✔ Discount and Dollar Stores<br />

✔ Distributors and Jobbers<br />

✔ General Merchandise Stores<br />

✔ Internet On Line Stores<br />

✔ Mail Order Catalog Sales<br />

✔ Novelty and Toy Stores<br />

✔ On Line Stores<br />

✔ Resort and Souvenir Stores<br />

✔ Sporting Goods Stores<br />

✔ Variety Merchandise Stores<br />

✔ Wholesalers<br />

ESTABLISHED IN 1981 as a buying source for store<br />

owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />

a large national circulation to showcase their products<br />

and services. Many of our readers are located in rural<br />

areas where access to merchandise is difficult, making our<br />

magazine indispensable to their buyers.<br />

Through our unique direct mail and trade show<br />

circulation we constantly rotate our mailing lists, adding<br />

new stores monthly enabling us to deliver new, fresh<br />

buyers each and every month you advertise with us.<br />

In addition to your print ad, your company will be<br />

featured in our digital on line monthly version at<br />

www.RFmagazine.com. Our online magazine produces<br />

over 265,000+ page views monthly for our advertisers,<br />

which is in addition to our print and mail distribution.<br />

Your online ad will link to your website and email<br />

address and we provide unlimited transfers from our<br />

readers into your website 24/7.<br />

FORUM PUBLISHING COMPANY<br />

383 East Main Street, Centerport, NY 11721<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

CONTACT US:<br />

TEL: 1-800-635-7654<br />

FAX: 631-754-0630<br />

Email: <strong>Forum</strong>Publishing@gmail.com<br />

Page 8 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


etailers<br />

ADVERTISING RATES<br />

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />

1⁄8 Page $400 $300 $275 $250<br />

¼ Page $525 $425 $400 $350<br />

½ Page $625 $525 $500 $450<br />

Full Page $850 $750 $700 $650<br />

2 Pages $1,350 $1,250 $1,150 $1,050<br />

Prices shown per month, above rates include full color printing<br />

ADVERTISING SPECS<br />

1⁄8 Page: 2¼" high x 3¼" wide<br />

¼ Page: 4‚" high x 3¼" wide<br />

½ Page:<br />

Full Page:<br />

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />

PDF format in CMYK color, 300 dpi resolution only<br />

✔ Monthly print and mail magazine<br />

✔ Online magazine and search marketing<br />

✔ Distribution at top trade shows<br />

4‚" high x 7" wide or<br />

9½" high x 3¼" wide<br />

9½" high x 7" wide<br />

FULL MARKETING PROGRAM INCLUDED >><br />

Printed Magazine<br />

• Your ad is featured in our<br />

printed magazine circulated to<br />

buyers across the USA. Includes<br />

distribution at industry’s top trade<br />

shows.<br />

Complete Digital Magazine<br />

• Your ad runs on-line at<br />

www.RFmagazine.com<br />

• Over 265,000+ monthly<br />

page views<br />

• Active link to your website<br />

Phone APP<br />

• Your company included in our free<br />

iPhone and Android APP. Imagine<br />

YOUR company right<br />

on the buyers phones!<br />

Reader Response<br />

• Generates leads from buyers interested<br />

in your products through a<br />

code placed in<br />

your ad and on-line at<br />

www.vendor411.com. Free for<br />

all half and full-page ads.<br />

Search Marketing<br />

• Your company included in the<br />

industry’s leading search engine:<br />

www.supplier411.com<br />

• Saturation marketing coverage on<br />

our new wholesale portal: www.<br />

wholesalesources.com<br />

TOP INDUSTRY TRADE SHOWS <strong>2022</strong><br />

JANUARY<br />

Atlanta Gift Fair<br />

Los Angeles Market Week<br />

Philadelphia Gift & Variety Show<br />

Seattle Gift Show<br />

The Merchandise Center, IL<br />

FEBRUARY<br />

ASD Marketplace Las Vegas Show<br />

Louisville Gift Show<br />

Magic Sourcing Show<br />

New York Toy Fair<br />

Off Price Specialist Show<br />

Rocky Mountain Gift Show<br />

MARCH<br />

Atlanta Spring Gift Show<br />

California Marketplace<br />

Dallas Apparel & Accessories Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

APRIL<br />

Hawaii Merchandise Expo<br />

The Merchandise Center, IL<br />

MAY<br />

Las Vegas Licensing Show<br />

New Orleans Gift & Jewelry Show<br />

Northern Michigan Gift & Souvenir Show<br />

Off Price Show NY TBD<br />

The Merchandise Center, IL<br />

JUNE<br />

Dallas Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

LA Fashion Market<br />

JULY<br />

Atlanta Gift & Home Furnishings<br />

California Marketplace<br />

Philadelphia Gift & Variety Show<br />

The Merchandise Center, IL<br />

AUGUST<br />

ASD Market Week<br />

Biloxi Wholesale Show<br />

Louisville Gift Show<br />

Off Price Specialist Show<br />

New Orleans Gift & Jewelry Show<br />

Rocky Mountain Gift Show TBD<br />

St. Louis Gift Show<br />

SEPTEMBER<br />

Asia America Wholesale Show<br />

Dallas Home & Gift Show<br />

Greensboro Gfit & Jewelry Show<br />

Hawaii Gift Show<br />

Norton’s Gift & Variety Show<br />

Philadelphia Candy & Gift Show<br />

The Merchandise Center, IL<br />

OCTOBER<br />

Dallas Apparel & Accessories Show<br />

Las Vegas Souvenir & Gift Show<br />

The Merchandise Center, IL<br />

NOVEMBER<br />

Gatlinburg Gift Show<br />

Hawaii Merchandise Expo<br />

New Orleans Gift & Jewelry Show<br />

Smoky Mountain Variety<br />

DECEMBER<br />

Grand Strand Gift & Variety Show<br />

Greensboro Gift & Jewelry Show<br />

The Merchandise Center, IL<br />

Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />

Maximize Advertisers Results!<br />

We provide physical magazines at shows or email free<br />

digital magazine to attendees using Attendee database lists.<br />

* Show schedules are subject to change without notice.


From the<br />

PUBLISHER<br />

Back-To-School Sales To Top $37B<br />

ONE of the most exciting things about being<br />

a retailer or vendor is ushering in each new<br />

season and enjoying the possibilities that it<br />

brings along with it.<br />

THE back-to-school season is now well<br />

underway and the industry is expected to<br />

generate almost $37B for this year’s sales. That<br />

number is very close to last years and shows<br />

an average spend of around $864 for each<br />

family.<br />

HOPEFULLY your business will benefit by<br />

this season that is the start of the busiest<br />

times to come for our businesses. If you were<br />

with us last issue you got on the gravy train<br />

by planning ahead and profiting from those<br />

plans.<br />

WHILE the bulk of back-to-school sales have<br />

been done, or are winding up now, there is still<br />

a great deal of residual sales to be made. Once<br />

students start class, they will be making lists of<br />

additional items that they need. Additionally,<br />

as college students settle into their dorm room,<br />

they will realize that having an extra pillow or<br />

set of sheets isn’t such a bad idea after all. So,<br />

there will still be good opportunity to make<br />

more sales before we wind up the season and<br />

move onto Halloween.<br />

LATELY most retailers have been reporting<br />

spurts of sales with no rhyme or reason. The<br />

economy continues to send mixed messages.<br />

We are told we have low unemployment rates<br />

and wages are up but then we deal with<br />

inflation, which hopefully will start on the<br />

downturn. Consumer confidence has been<br />

bouncing up and down and many retailers<br />

>> ON-LINE SOURCING<br />

see their profits bouncing along with those<br />

numbers.<br />

HERE is what we know. We are seeing more<br />

people than ever opening their own businesses<br />

than ever before. There has been a resurgence<br />

of entrepreneurism that had been stifled by the<br />

past ill-advised covid lock-downs. Many new<br />

local stores have been opening and there is a<br />

big increase in new online businesses as well.<br />

This is all great news for our industry.<br />

WHOLESALERS will benefit with the new<br />

buyers and retailers will benefit by having their<br />

local neighborhoods liven up with activity<br />

at a time when downtowns are needing the<br />

infusion of new businesses and energy.<br />

THE low and mid-price point markets<br />

are increasingly strong with shoppers in all<br />

economic brackets looking for value in their<br />

purchases. Make sure your business is stocked<br />

with a big selection of popular priced variety<br />

goods. Keep your inventory low but your sku<br />

selection high and you’ll remain profitable.<br />

ON a closing note, I am sure most of<br />

our industry is aware that our formidable<br />

competitor had recently ceased print<br />

publication of Independent Retailer and<br />

American Merchandiser. They were an asset to<br />

our industry and our two magazines, <strong>Retailers</strong><br />

<strong>Forum</strong> and Swap Meet Magazine welcome<br />

their readers and advertisers where we will<br />

continue servicing our industry, now as the<br />

lone monthly magazine and voice of retailing<br />

and flea marketing.<br />

GET ready for the excitement of the season.<br />

The holidays will soon be here!<br />

The entire issue of<br />

<strong>Retailers</strong> <strong>Forum</strong> Magazine<br />

is posted on-line at<br />

www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

Includes: Website Links *<br />

E-Mail Links * Printable PDF’s<br />

ACCESS OUR MAGAZINE<br />

FROM ANYWHERE 24/7<br />

RETAILERS<br />

FORUM<br />

SALES & MARKETING<br />

Gregory Brown<br />

Tom Richards<br />

Scott Savitt<br />

Martin Stevens<br />

OFFICE MANAGER<br />

Leah C.<br />

PRODUCTION<br />

Lisa Maresca-Smith<br />

CREDIT DEPARTMENT<br />

Kristine Hines<br />

CIRCULATION<br />

Discount Reading Svc.<br />

LITERARY STAFF<br />

Patricia Luebke<br />

Jason Meyers<br />

Rachel Spearman<br />

COLOR PRODUCTION<br />

Anchor Imaging<br />

PRINTING<br />

Composing Room<br />

ART DIRECTION<br />

Gregory Stevens<br />

Martin Stevens<br />

OVERSEAS OFFICE<br />

Trade Channel<br />

N.W. Guineastr 30<br />

<strong>2022</strong> PA Haarlem<br />

Netherlands<br />

+31-23-531-90-22<br />

Published Monthly by:<br />

<strong>Forum</strong> Publishing Co.<br />

383 East Main Street<br />

Centerport, NY 11721<br />

Tel: 631/754-5000<br />

Fax: 631/754-0630<br />

forumpublishing@gmail.com<br />

www.retailersforum.com<br />

41 Years<br />

1981-<strong>2022</strong><br />

RETAILERS FORUM is published monthly at $75/year USA,<br />

$125/year foreign.<br />

Entire contents copyright ©<strong>2022</strong> by <strong>Forum</strong> Publishing.<br />

Publisher assumes no responsibility for contents herein.<br />

First and third class postage paid at Centerport, NY. Bulk<br />

mail paid at NY, Brookfield, WI and Hooksett, NH under<br />

private mail indicia via publication mailing.


etailers<br />

READER RESPONSE<br />

FAST<br />

FASTER<br />

SUPER FAST<br />

MAIL<br />

Return This Form By Mail to:<br />

FORUM READER SERVICE<br />

383 East Main Street<br />

Centerport, NY 11721<br />

FAX<br />

Complete & FAX<br />

This Page to:<br />

(631) 754-0630<br />

ONLINE<br />

Fill Out<br />

Online Inquiry at:<br />

www.Vendor411.com<br />

Receive FREE Information on Products & Services in this Issue<br />

APPAREL<br />

❑ All Advertisers in APPAREL<br />

❑ 28. Capsmith<br />

❑ 12. Karma Circle USA<br />

❑ 01. Marcel Jeans<br />

BUSINESS SERVICES<br />

❑ All Advertisers in BUSINESS SERVICES<br />

❑ 24. <strong>Forum</strong> Business Advisors<br />

COLLECTIBLES<br />

❑ All Advertisers in COLLECTIBLES<br />

❑ 03. Patter’s Collectibles<br />

CREDIT CARD PROCESSING<br />

❑ All Advertisers in CREDIT CARD PROCESSING<br />

❑ 68. EXP Merchant<br />

❑ 38.<br />

➥<br />

EXS Credit<br />

GENERAL & VARIETY<br />

Look For Reader Response Banner in Our ADS!<br />

❑ All Advertisers in GENERAL & VARIETY<br />

❑ 07. Ramsons<br />

Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />

ADVERTISER INDEX<br />

HOME & HOUSE<br />

❑ All Advertisers in HOME & HOUSE<br />

❑ 23. Dakota Steel Art<br />

❑ 21. Sanders Collection<br />

INCENSE/FRAGRANCE<br />

❑ All Advertisers in INCENSE/FRAGRANCE<br />

❑ 02. L&V Creations<br />

JEWELRY & ACCESSORIES<br />

❑ All Advertisers in JEWELRY & ACCESSORIES<br />

❑ 12. Karma Circle USA<br />

SELF DEFENSE SUPPLIES<br />

❑ All Advertisers in SELF DEFENSE SUPPLIES<br />

❑ 05. Bestex Company<br />

SPORTING GOODS<br />

❑ All Advertisers in SPORTING GOODS<br />

❑ 04. Ohio Knife<br />

WESTERN ACCESSORIES<br />

❑ All Advertisers in WESTERN ACCESSORIES<br />

❑ 33. JR Palacios<br />

FREE INFORMATION REQUEST FORM:<br />

Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />

Mail: <strong>Forum</strong> Publishing Co., 383 E. Main Street, Centerport, NY 11721<br />

Your Name ____________________________________________ Type of Business ____________________________________<br />

Company Name ____________________________________________________________________________________________<br />

Address ___________________________________________________________________________________________________<br />

City ___________________________________________________State _____________________ Zip ______________________<br />

E-Mail: ________________________________________________Tel _______________________ Fax ______________________<br />


WHAT’S HOT<br />

For more information, contact:<br />

www.OhioKnifeSales.com<br />

Tel: 1-419-549-8200<br />

Smith & Wesson<br />

3 Piece Camping Set with Sheath<br />

$<br />

21.99<br />

For more information, contact:<br />

L&V Creations<br />

www.Scented.com<br />

Tel: 1-800-660-9081<br />

L&V Creations<br />

For more information, contact:<br />

www.<strong>Forum</strong>123.com<br />

Tel: 1-631-754-5000<br />

RECREATIONAL ITEMS GALORE<br />

THE great outdoors means fresh air, nature, freedom and best of all<br />

profits when you team up with Ohio Knife.<br />

OHIO Knife is a well respected full line distributor of top<br />

brands or air guns and ammo, knives, swords, cold steel<br />

blowguns and accessories, hunting blinds and more.<br />

NOW more than ever sporting and recreational merchandise<br />

is in huge demand. The biggest problem stores and vendors<br />

had was finding a reliable company who sold quality products.<br />

THE search has ended. Ohio Knife has a huge selection,<br />

full warehouse and even ships most items same day. With new<br />

products added weekly it always pays to check their website.<br />

THIS month’s special is the practical Smith & Wesson 3<br />

pc camping knife set w/sheath for just $21,99.<br />

SWEET SMELL OF SALES<br />

A long-time friend of <strong>Forum</strong> has returned after many years and<br />

their products are as great as when they first started their<br />

family owmned business some 25 years ago!<br />

L&V Creations is an industry leader in wholesale<br />

aromatherapy supplies and merchandise. With knowledge<br />

and experience the company offers body oils, essential oils,<br />

fragrance oils, soaps and lotions which are all of the best<br />

quality and pricing anywhere.<br />

ALL sizes of fast selling fragrance oils from 1/2 oz, 2<br />

oz and bulk 1 lb. bottles are offered and the company<br />

has a wide variety of pleasant fragrances. This is truly a<br />

one-stop shop that will delight your customers whether they<br />

are purchasing at your store, website or flea market booth.<br />

THIS month’s special offer is 10% discount on your first<br />

order when using discount code RETAIL.<br />

MAKE MONEY WITH CLOSEOUTS<br />

AS retailers, whether we are selling in a physical location or online<br />

we need to have the most wanted goods at the best prices. The<br />

problem these days is that goods have been costing more and our<br />

margins have been shrinking. <strong>Retailers</strong>, flea market vendors and online<br />

sellers need to get ahead of the curve.<br />

THIS is why we all need to add closeout merchandise into our mix.<br />

Closeouts are simply goods that have been overbought, packaging<br />

changed or from a business that ceased. You can buy first quality<br />

items for pennies on the dollar...WHEN you know where to buy them.<br />

Our CLOSEOUT DIRECTORY shows you where with our listings of<br />

100’s of closeout dealers. Just $29.95 book or PDF.<br />

Page 12 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


OHIO<br />

KNIFE<br />

wholesale distributor<br />

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822<br />

Visit Our Website:<br />

www.OhioKnifeSales.com<br />

Apply for Dealership Online<br />

PHONE: 419.549.8200<br />

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE<br />

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!<br />

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!<br />

OKC - M9 Bayonet & Scabbard - Black<br />

$<br />

117.36<br />

Bubba Blade-BB1-7F 7 Inch-Tapered Flex<br />

$<br />

38.12<br />

Smith & Wesson BSPECLS - Large Special Ops<br />

Liner Lock M.A.G.I.C. Assist... $ 18.99<br />

Stainless Steel Pliers<br />

8.5 inch... $ 39.87<br />

Smith & Wesson 3 Pack 8 inch<br />

Throwing Knives... $ 13.19<br />

OKC-705 5-Pc. Cutlery Set $ 39.59<br />

OKC-Spec Plus Alpha Survival<br />

$<br />

18.99<br />

Bubba Multi-Flex<br />

Interchangeable Blade<br />

$<br />

72.46<br />

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun<br />

$<br />

24.89 ColdSteel<br />

Drop Forged Hunter... $ 34.56<br />

Schrade Old Timer Splinter Carvin<br />

Knife Traditional Pocket Knife<br />

$<br />

16.39<br />

Benjamin 392S .22-Caliber Bolt Action<br />

Variable Pump Air Rifle, Black... $ 189.99<br />

ColdSteel<br />

Cheap Shot<br />

125 Grain 10 Pack<br />

$<br />

6.65<br />

Schrade Little Ricky Full Tang Drop Point<br />

Re-Curve Fixed Blade Knife... $ 32.99<br />

Smith & Wesson 3 Piece Camping<br />

Set with Sheath... $ 21.99<br />

SOG-SOGFARI - 13” MACHETE... $ 21.84<br />

Sig Sauer 1911<br />

”We The People”<br />

Air Pistol - CO2 Powered<br />

$<br />

66.98<br />

Kershaw 1660OR - Leek- Orange<br />

$<br />

47.37<br />

Generational USA Sharpfinger 152OTG<br />

$<br />

56.24<br />

SOG-TACTICAL<br />

TOMAHAWK<br />

$<br />

34.75<br />

SOG<br />

FASTHAWK<br />

$<br />

35.49<br />

Kershaw Launch 9... $ 80.21<br />

Kershaw 1987 - RJ Tactical 3.0<br />

$<br />

22.56<br />

SOG-KEYTRON - SATIN, STRAIGHT<br />

$<br />

16.54<br />

Gamo Swarm Magnum G2 .177cal IGT<br />

Gas Piston Powered Pellet Air Rifle... $ 244.43<br />

CALL FOR SPECIAL PRICING DEALS!<br />

WE are a full line distributor for all the many brands we carry. We also have a full<br />

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.<br />

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS<br />

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 13


RETAILING NEWS<br />

Thriftiness Is Back In Style<br />

WITH the economy looking very confused, recession, not recession, depression, transitory<br />

issues, the average consumer just feels the pinch and a trend is showing that shoppers have<br />

become more thrifty these days. And what that means for retailers is that they must change<br />

their marketing strategies and price points to accommodate them.<br />

THERE is a reverse trend to the carefree spending seen back at this point last year in the<br />

United States. Thriftiness is back, while optimism and daringness is down.<br />

ACCORDING to reports around 25% of consumers worldwide say that they are “not very”<br />

or “not at all” financially secure, and over 67% say inflation continues to have a moderate or<br />

dramatic impact on them.<br />

WITH thriftiness back in consumers’ minds, marketers must focus more on the message. In<br />

light of increased price sensitivity, marketers can try to position their products as “affordable<br />

luxuries.” While consumers may be cutting back on the amount they spend on treats, they still<br />

want to reward themselves.<br />

THERE has been a dramatic increase in the number of consumers flocking to off price<br />

retailers like Nordstrom Rack, TJ Maxx and Ross Stores in a bid to look chic on a budget. And<br />

while large ticket items like housewares and furniture are trending down, the growth for travel<br />

gear and cosmetic treatments show that there is still an appetite for the right type of splurging.<br />

HALF of consumers say they plan to be more energy efficient. The data identified a rise<br />

in “eco friendly” intentions, with 44% of consumers planning to walk or cycle more, and 38%<br />

planning to reuse more products, just 10% plan on buying second hand clothing.<br />

IT’S more likely that this shift is being driven by the need to conserve cash, rather than the<br />

desire to save the planet, but it drives sustainability changes nonetheless.<br />

WE think you will see many of the larger retailers focusing on value propositions for their<br />

shoppers and adding more discounted and value pricing. Smaller retailers should take note<br />

and get a head start on restructuring their pricing and offerings.<br />

Bed Bath & Beyond Gaining Momentum<br />

LARGE home and house retailer Bed Bath & Beyond continues to try to turn their company’s<br />

sales and numbers around after quite a struggle recently. It appears that some of their tactics<br />

and working and sales have been increasing overall. The company also has brought in many<br />

new brands and started remodeling many of their stores. I think the remodel was a great idea<br />

as the units were confusing and hard to navigate.<br />

THE company has to navigate through past losses and the road to profitability will be a<br />

tough one as they have an estimated net loss in the area of $51M. Their stock is a bit volatile as<br />

day traders seem to push and pull at its value, but there is great hope that BBB as a company<br />

will weather the storm and once again gain its place as a leader in home and house. The<br />

company estimates that by next year they will gain over 30% of their sales from private-label,<br />

which is a very profitable way to change out sales. They’re also enticing workers with better<br />

pay packages.<br />

For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />

If It Affects Retailing We Report On It!<br />

Page 14 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 15


Page 16 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 17


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 19


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Page 20<br />

SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 21


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Page 22 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Want More Info? Circle #24 on page 11 • www.Vendor411.com


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 23


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Page 24 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 25


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Page 26 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 27


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Page 28 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Plan and organize all your social<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 29


FORUM WORKSHOP<br />

continued from last issue ...<br />

Lesson 3:<br />

A Primer on News Releases<br />

To help you with your self-marketing,<br />

this is a sample news release:<br />

forumworkshop<br />

MARKETING<br />

Making Your Name Knowing<br />

SECRETS<br />

with Self-Marketing<br />

MARKETING<br />

Making Your Name Known with Self-Marketing<br />

SECRETS<br />

PLEASED TO MEET YOU MEDIA<br />

9 Lessons on Becoming the Quoted Expert<br />

PLEASED TO MEET YOU MEDIA • 9 LESSONS ON BECOMING THE QUOTED EXPERT<br />

The heading information should include the<br />

day, month, and year it is being given to the<br />

media. If the material should be held for release<br />

until a certain time, clearly note this on the first<br />

page. This is sometimes used for news releases<br />

about speeches, like commencement addresses,<br />

and major announcements.<br />

Contact: Henry J. DeVries (000) 000–0000<br />

or Diane Gage (000) 000–0000<br />

08/1/18<br />

NEWS FROM SELF-MARKETING SECRETS<br />

PUBLICITY WRITING TIPS<br />

GIVEN AT SAN DIEGO WORKSHOP<br />

San Diego – Basic guidelines for writing and<br />

sending out news releases were suggested<br />

today at a publicity-writing workshop by<br />

Henry DeVries and Diane Gage, authors of<br />

Self-Marketing Secrets.<br />

“A key to getting your news releases used by<br />

the media is to follow journalistic style.” De-<br />

Vries said. “News releases should be types,<br />

double spaced on 8 1/2” x 11” paper. Each<br />

paragraph should be indented 5 spaces and<br />

consist of 35 to 45 words,” he said.<br />

SELF-MARKETING SECRET, ADD ONE<br />

According to newspaper great Joseph Pulitzer,<br />

the 3 most important elements of journalistic<br />

writing are accuracy, accuracy, and accuracy.<br />

Carefully check the spelling of first and last<br />

names, addresses, figures, and grammar.<br />

Have at least two people proofread all news releases<br />

before you distribute them. Use the same<br />

major references as the media, which are an Associated<br />

Press Style Book, the telephone white<br />

pages, and Webster’s Collegiate Dictionary.<br />

Write in what is called the inverted pyramid<br />

style. The most important information should<br />

be at the beginning and proceed in descending<br />

order of importance. A good news release<br />

should be written so that if space is tight, it can<br />

be cut from the bottom up and still make sense.<br />

“Including the name and telephone number of<br />

whom the media can contact for more information<br />

is a must,” said Gage. “Also use the heading<br />

‘News From...’ so the media will easily<br />

know the source of the information.”<br />

Page 30 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Keep it short. Never use more than 2 pages unless<br />

you have to, and rarely use more than 3<br />

pages. If you have more to say, attach a narrative<br />

fact sheet that journalists refer to as a<br />

“backgrounder.”<br />

continued...


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 31


The writing should be factual and not promotional.<br />

Avoid excessive adjectives that try to<br />

hype you or the organization. Be sure to translate<br />

jargon into lay language.<br />

SELF-MARKETING SECRET, ADD TWO<br />

“Editors like wide margins at the top and along<br />

the sides so they can write in changes,” said De-<br />

Vries. “Others rules of thumb include don’t<br />

split paragraphs between pages and put<br />

‘(more)‘ at the bottom center of all but the last<br />

page.”<br />

Place a heading flush left in all capital letters at<br />

the start of each new page. On the line under<br />

the heading, put ADD ONE for the 2nd page,<br />

ADD TWO for the 3rd page and so on. At the<br />

end, put 3 number signs centered, like this:<br />

###<br />

forumworkshop<br />

FORUM WORKSHOP<br />

Lesson 4: For Every Media Topic<br />

There Is A Season<br />

You do not need psychic powers to predict the<br />

news. Certain stories appear with regularity.<br />

Sex, money, and health are the 3 topics that are<br />

always in style. If you can provide new information<br />

on these subjects, the media will welcome<br />

your input.<br />

Other topics come in and<br />

out of style. Just like there<br />

are fashions in clothes and<br />

cars, there are fashions in<br />

news. To be a quoted authority,<br />

think not only news<br />

topic but also what is in<br />

style for this news season.<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 33


Here is a month-by-month list of news<br />

topics. Newspapers, magazines, television,<br />

and radio are looking for fresh spins<br />

on these ageless news pegs.<br />

forumworkshop<br />

FORUM WORKSHOP<br />

January: fitness, predictions, Super Bowl<br />

February: romance<br />

March: Spring training<br />

April: baseball<br />

May: moms<br />

June: weddings, graduations, dads<br />

July: vacations, 4th of July<br />

August: hot weather<br />

<strong>September</strong>: back-to-school, football<br />

October: World Series, Halloween<br />

November: elections, Thanksgiving<br />

December: holidays, year-end wrap-ups,<br />

New Year resolutions<br />

Another predictable aspect of media coverage<br />

is the anniversary story. For example, major<br />

news events are re-examined after intervals of<br />

1, 10, 20, 25, and 30 years. Not only does history<br />

repeat itself, so does the news. Barry Gurley, a<br />

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of Foresters, received extensive coverage in<br />

1989 when he organized a disaster relief team<br />

to help victims of Hurricane Hugo. One year<br />

later he was still in the news. continued...<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 35


Despite its being 200 miles inland, Hurricane<br />

Hugo pounded the town with 135 mile-perhour<br />

winds. Gurley’s volunteers removed<br />

damaged trees threatening the homes of the<br />

elderly, disabled, and poor. His month-long<br />

campaign helped more than 800 families and<br />

attracted more than 1,000 volunteers from<br />

around the country. The local television stations,<br />

radio programs, and daily newspaper all<br />

interviewed Gurley on the hurricane’s anniversary.<br />

A quick scan of the following<br />

list will help you see what other<br />

anniversaries will be making<br />

news. Check the list and brainstorm<br />

how you could tie-in with<br />

these anniversaries and others.<br />

forumworkshop<br />

FORUM WORKSHOP<br />

April 4, 1993: 25th anniv. of<br />

Martin Luther King’s assassination<br />

Nov. 22, 1993: 30th anniv. of<br />

John F. Kennedy’s assassination<br />

June 6, 1994: 50th anniv. of D-Day Invasion<br />

july 20, 1994: 25th anniv. of 1st moon landing<br />

Aug 6, 1995: 50th anniv. of Hiroshima bomb<br />

Dec. 31, 1995: 25th anniv. of Beatle’s break-up<br />

Lesson 5: Be An Industry Expert<br />

“Always avoid being self-serving” is a message<br />

we can’t stress enough. You are there to promote<br />

your organization or cause, but the stories<br />

you will be interviewed for will not be on this.<br />

The reporters will want to interview you about<br />

a subject that pertains to your industry or area<br />

of expertise. The payoff is the mention of your<br />

name and organization.<br />

continued...<br />

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SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 37


FORUM WORKSHOP<br />

forumworkshop<br />

To promote his public relations agency, Henry<br />

circulated his telephone index card to the local<br />

media. Some of the subjects he was interviewed<br />

on included:<br />

• public relations ramifications of<br />

the Exxon Valdez oil spill in Alaska<br />

• marketing trends to watch for<br />

in the 2000’s as the baby boomers age<br />

• how small business<br />

should attract Hispanic customers<br />

• time management tips for busy executives<br />

In each instance Henry was not directly promoting<br />

his business. He was providing industry-wide<br />

information. In his favorite interview,<br />

he was asked what public relations advice he<br />

would give Ivana Trump after her split with<br />

Donald. The reporter was looking for fun<br />

quotes, not a serious dissertation. Henry recommended<br />

that Ivana stay in the spotlight.<br />

“There are a number of different things Ivana<br />

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could give out information. She could share<br />

what she knows, maybe give a seminar on how<br />

to get by on a budget. She could give of her<br />

time by helping over-privileged children. She<br />

could give of her talent by teaching a smallbusiness<br />

seminar through her chamber of commerce.<br />

I don’t recommend that she give money,<br />

because she has to watch her pennies now.”<br />

continued...<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 39


forumworkshop<br />

FORUM WORKSHOP<br />

Lesson 6: The 3 P’s of Media Interviews<br />

Many of these techniques will help you get interviewed<br />

once; to keep the media coming back<br />

to you as a valued source, you will have to give<br />

great interviews.<br />

PREPARE<br />

1. Determine what 3 points you want to make<br />

2. Always rehearse and<br />

say only what you plan to say<br />

3. Make your message really simple<br />

4. Repeat it over and over<br />

To help you be “oh so quotable,” we believe in<br />

the 3 P’s formula: prepare, promote, and perform.<br />

Prepare what you are going to say in advance.<br />

Promote your cause. And perform so<br />

your message gets through. Use the following<br />

checklist before any interview, from one minute<br />

on the local news to a full hour with Barbara<br />

Walters. This checklist was derived from the<br />

teachings of media interview specialist Joe<br />

Feurey, a former television news producer and<br />

currently president of Professional Communications<br />

Services of New York City.<br />

PROMOTE<br />

1. Remember that you are there<br />

to promote your cause<br />

2. Don’t think of this as a search for the truth<br />

3. Say only what you plan to say<br />

4. Work in the name of your<br />

organization or cause frequently<br />

continued...<br />

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Page 40 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 41


forumworkshop<br />

FORUM WORKSHOP<br />

PROMOTE<br />

1. Realize that radio & TV<br />

are performance media.<br />

2. Keep in mind that the more prepared you<br />

are, the more trustworthy you look.<br />

3. Smile & project lots of energy.<br />

4. Build performance skills through rehearsal.<br />

5. Pretend you aren’t afraid &<br />

that you enjoy the experience.<br />

Lesson 7: Nine Surefire Ways<br />

To Give Good Media Interviews<br />

What else does it take<br />

to give great interviews?<br />

Here are some<br />

excerpted tips we really<br />

like that were compiled<br />

by Gallen Associates:<br />

Page 42 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

1. Rank the reporter number one.<br />

• When you get calls from reporters, assume<br />

they are on deadline. If you’re in a meeting or<br />

out of town, have a designated person contact<br />

them immediately.<br />

2. Establish ground rules.<br />

• Offer the writer a bio with the correct spelling<br />

of your name, your title, and a clear description<br />

of your responsibilities.<br />

• Assume everything that you say will be in<br />

print. Some input is better than not having any<br />

input at all.<br />

continued...<br />

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forumworkshop<br />

FORUM WORKSHOP<br />

3. Get to know the reporter,<br />

the publication, & the topic.<br />

• Review a recent issue of the publication<br />

before the interview.<br />

• Try to determine how familiar<br />

the reporter is with the topic.<br />

• Ask the writer the objective<br />

of the story before you start.<br />

• Use the fax machine to provide<br />

follow-up information, especially for<br />

potentially confusing information.<br />

4. Talk to the reader. Avoid technical jargon<br />

but don’t be afraid to be educational.<br />

• Use examples that create word pictures to<br />

make points easy to understand.<br />

5. Keep your promises.<br />

• Get follow-up information<br />

to reporters on time,<br />

before the deadline.<br />

• If you are going to follow up with visuals,<br />

ask the reporter the preferred format.<br />

6. Don’t just give answers,<br />

give good answers.<br />

• Don’t jump to respond.<br />

• If you can’t back up a fact, don’t use it.<br />

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• Never say “thank you.”<br />

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• You can ask the reporter to restate<br />

what you have said. Don’t demand.<br />

• Don’t ask for an advance copy of the article.<br />

• If you want to take a reporter to lunch or to<br />

underwrite the reporter’s transportation, be<br />

sensitive to company policy. continued...<br />

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Page 44 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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forumworkshop<br />

FORUM WORKSHOP<br />

8. Be a resource – not just a source.<br />

• If you want to build a relationship with the<br />

reporter, prove you are a good source. Think of<br />

other articles or books that may help the reporter<br />

with the article.<br />

• If the reporter is on the wrong track or has<br />

wrong information, don’t be afraid to point it<br />

out gingerly.<br />

9. Minimize distractions.<br />

• Dedicate time to the interview and not to putting<br />

out fires.<br />

• Don’t interrupt the “flow” of the interview to<br />

take phone calls.<br />

Lesson 8: Handling A Crisis<br />

One day it’s going to happen. It might be a lawsuit.<br />

Maybe an accident at your place of business.<br />

Or perhaps a labor dispute. Want it or not,<br />

a crisis will bring<br />

the media to you<br />

and thrust you into<br />

the spotlight.<br />

Often the first reaction<br />

is to say “no<br />

comment.” This is<br />

the worst thing you<br />

could ever say,<br />

short of a full admission<br />

of wrongdoing.<br />

Such a<br />

comment is condemning,<br />

as it implies you have something to<br />

hide. The media and the public will assume<br />

you are guilty. If your goal is to postpone comment<br />

until you can assemble facts, there is another<br />

phrase you can use. continued...<br />

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FORUM WORKSHOP<br />

forumworkshop<br />

If you are ever asked to comment before you<br />

are ready, say this: “it would be premature to<br />

speculate at this time.” This is a phrase often<br />

used by a public relations executive for one of<br />

America’s biggest railroads whenever he is dispatched<br />

to a train wreck. His goal is to express<br />

concern – not blame or shame – and the intent<br />

to find out the cause of the wreck. Tell the<br />

media that you are greatly concerned about the<br />

issue, it has assumed top priority, and all resources<br />

are being used to assess the situation.<br />

Many reporters will admit privately that you<br />

will be treated much better by the media if you<br />

use this approach. We all have bosses to report<br />

to, and so do journalists. Media bosses put<br />

pressure on reporters to get interviews. Even if<br />

all you can say is that it’s premature to speculate,<br />

you are helping them out.<br />

Page 48 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Remember that you need to<br />

make the best of a bad situation.<br />

If handled right, you can<br />

turn it into millions of dollars<br />

worth of publicity. That’s what Robert Vicino<br />

did when his pet project, reuniting King Kong<br />

and the Empire State Building, went bananas.<br />

In honor of the 50th anniversary of the premiere<br />

of the film King Kong, Empire State Building<br />

owner Harry Helmsley financed Vicino’s<br />

efforts to have a giant, inflatable Kong scale this<br />

New York landmark in April 1983. This 8-storyhigh<br />

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who invented the advertising medium of cold<br />

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the stunt would cause other advertisers to go<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 49


FORUM WORKSHOP<br />

forumworkshop<br />

Vicino planned to surprise the Monday morning<br />

New York commuters, but all was not well<br />

with the gorilla of his dreams. A building bolt<br />

tore an 18-inch gash in Kong’s vinyl as inflation<br />

began in the predawn hours. What then would<br />

have been an interesting promotion turned into<br />

a week-long international media event as Vicino’s<br />

workers valiantly tried to turn a sagging<br />

piece of plastic into the menacing ape of movie<br />

lore.<br />

In countless interviews they said that they<br />

knew the kids of New York City were counting<br />

on seeing King Kong on top of the Empire State<br />

Building, and they would not quit until they<br />

came through for the kids. Kong was fully inflated<br />

in time for a crush of photo-snapping<br />

tourists that Saturday and Sunday. Vicino and<br />

Helmsley wanted Kong to remain for another<br />

week, but the police and mayor couldn’t take<br />

another day of gridlock. Kong was moved to<br />

the great lawn of Central Park, a historic first<br />

for a commercial venture.<br />

If the situation is ugly, get<br />

professional public relations<br />

help. You are about<br />

to be tried in the court of<br />

public opinion. Abraham<br />

Lincoln said that the man<br />

who defended himself in<br />

court had a fool for a<br />

client. You wouldn’t go to<br />

court without legal counsel.<br />

Don’t go into the<br />

court of public opinion<br />

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Page 50 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 51


FORUM WORKSHOP<br />

forumworkshop<br />

Lesson 9: Dealing with<br />

The Media During a Crisis<br />

Roni Hicks, a public relations agency president<br />

with over 20 years of experience in the field, offers<br />

the following advice to her clients. In dealing<br />

with the media during a crisis, here are<br />

some specific steps to follow:<br />

1. Provide media access to top executives.<br />

A senior executive must<br />

represent the company<br />

during a crisis. The words<br />

of a senior officer, someone<br />

who sets corporate<br />

policy, carry more weight<br />

than the same statements<br />

made by someone else.<br />

Page 52 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

2. Be open and candid.<br />

Withholding information<br />

or evading questions<br />

is almost sure to<br />

backfire. Journalists will<br />

learn the full story in<br />

one way or another.<br />

Overall media coverage<br />

will generally be fair if<br />

the agency sets forth<br />

company policies and<br />

procedures in their<br />

fullest form. Avoid at all costs the inclination to<br />

withhold information. The media will treat you<br />

worse after having obtained it through roundabout<br />

methods. This appears to the public as<br />

though the company is deliberately covering<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 53


FORUM WORKSHOP<br />

forumworkshop<br />

3. Present information from the viewpoint of<br />

the public interest, rather than from the company’s<br />

interest.<br />

This is self-explanatory but important not to<br />

overlook, since we are accustomed to thinking<br />

in terms of company needs. Report news in the<br />

context of public interest, especially when it impacts<br />

public safety. Tell the whole story at once,<br />

if possible, rather than keeping it alive in the<br />

media while additional facts are announced or<br />

uncovered.<br />

4. Respond to all<br />

media inquiries.<br />

Again, it is essential<br />

that the organization<br />

avoid the appearance<br />

of dodging media<br />

requests.<br />

If at all possible, maintain a log of media inquiries.<br />

This ensures that all requests for information<br />

are honored and provides a valuable<br />

record for later evaluation of and monitoring of<br />

the event’s effects.<br />

5. Never speculate.<br />

Guesswork can mistakenly be reported as fact,<br />

leading to misconceptions that are difficult to<br />

counter. Remember, too, that what you say may<br />

create expectations for which you will be accountable<br />

in the future. Make promises you<br />

know you can keep.<br />

6. Remember past performance<br />

when developing responses.<br />

The organization’s past record of performance<br />

will serve well in a crisis. Stress the positive<br />

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continued...<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 55


forumworkshop<br />

FORUM WORKSHOP<br />

7. When you read a prepared statement, tell<br />

the truth without being too expansive – then<br />

be quiet.<br />

Wait for the press to ask questions before going<br />

into unnecessary detail. The reporters may not<br />

be interested which will abbreviate the soon-tobe-published/aired<br />

sad tale.<br />

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4. Don’t wait for media to call you. When you<br />

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5. Use news releases to obtain small articles that<br />

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Page 56 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 57


FORUM WORKSHOP<br />

forumworkshop<br />

6. Figure out ways you can comment on predictable<br />

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7. Avoid being self-serving when you are a resource<br />

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in any fashion, even if you and your organization<br />

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8. Learn how to give great interviews so the<br />

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9. If you don’t know what to say during a crisis<br />

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You ask the business editor if<br />

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Page 58 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 59


FORUM WORKSHOP<br />

forumworkshop<br />

You telephone the assignment editor at a TV<br />

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Page 60 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 61


FORUM WORKSHOP<br />

forumworkshop<br />

Dorothy and Robert DeBolt, parents of 20 children<br />

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Herb Caen.<br />

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Page 62 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 63


FORUM WORKSHOP<br />

forumworkshop<br />

“I don’t know whether Herb felt I had a certain<br />

ability with news ‘hooks,’ or whether he simply<br />

appreciated my audacity in submitting my<br />

items, but he used them,” says Dorothy. “And<br />

the more he used them, the more our fame<br />

grew.”<br />

One of the most famous Caen quips came in the<br />

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party where an unknowing guest asked 12-<br />

year-old Marty: “Where’s your father?’ ‘We<br />

don’t have one,’ replied Marty. ‘All we have is<br />

an unwed mother.’“<br />

Page 64 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Through his column,<br />

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to Bob DeBolt, their<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 65


FORUM WORKSHOP<br />

forumworkshop<br />

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when someone is throwing out<br />

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necessarily believe in just to try<br />

to get an organization's name in<br />

print. “Sincerity is important,”<br />

he says. “Provide a commodity<br />

that a reporter needs.”<br />

Page 66 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

When he worked on the other side of the editor’s<br />

desk, Evans says that those who were able<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 67


forumworkshop<br />

FORUM WORKSHOP<br />

Evans says he paid attention to those who had<br />

done their homework and had read what he’d<br />

been writing. “They had studied what I was<br />

covering and could speak intelligently about it,<br />

making references to stories I had done in the<br />

past,” he says. “Yes there are egos involved and<br />

you have to appeal to them. But be sincere, not<br />

artificial.”<br />

Wooing Locals at a Brown-Bag Affair<br />

Bill the event as an informal gathering of members<br />

of your company who would like a chance<br />

to get to know the reporter and his or her needs<br />

better at a time convenient to the reporter. Host<br />

the deli-sandwich affair in your conference<br />

room and give the reporter a chance to describe<br />

his or her beat as well as those of associates,<br />

what is being looked for in stories, what has<br />

been done ad nauseum, and the type of stories<br />

that pique interest.<br />

Don’t wait until you have a story that deserves<br />

coverage to meet your local media. One of the<br />

best ways to get to know local reporters who<br />

cover your community or your news beat (political,<br />

social, business, lifestyle) is to call them<br />

up and invite them to your place for a brownbag<br />

lunch.<br />

Take copious notes and refer<br />

to these how-to’s the next<br />

time you are ready to write<br />

and send a query. Streamlining<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 69


Page 70<br />

FORUM WORKSHOP<br />

forumworkshop<br />

And while you are writing down business<br />

points, don’t forget personal details like the reporter’s<br />

alma mater, spouse’s name, favorite<br />

sports, type of pet, vacation plans, and other interests.<br />

These can be icebreakers in conversation<br />

or reasons to communicate with the<br />

reporter on a more social basis. When you see a<br />

story on Switzerland in a magazine, clip it and<br />

send it to the reporter who is planning a vacation<br />

there next summer. Form media linkages<br />

like you would any other type of business connection.<br />

Most people treat the media differently<br />

from other businesspeople. Surprise! They’re<br />

human, too!<br />

Henry’s former company, Roni Hicks & Associates,<br />

makes brown-bag lunches a monthly<br />

event. Regardless of how pressing it is to get a<br />

particular editor’s interest in a story, one motto<br />

SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

stands firm at Hicks: “No pitching on the first<br />

date.” In other words, this is a nonpressured<br />

time for reporters. They don’t have to worry<br />

about how to let account executives down easily<br />

when their story idea doesn’t quite hit the<br />

mark. It is a time to get to know the idiosyncrasies<br />

of a particular radio or TV show or<br />

newspaper section. But more important, it is an<br />

opportunity to get to know a reporter as a real<br />

person with interests,<br />

passions, hobbies,<br />

friends, and<br />

family. And it gives<br />

the reporter a<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 71


FORUM WORKSHOP<br />

forumworkshop<br />

Then when it is business as usual and the account<br />

exec makes the pitch call, it can be done<br />

on another level. Instead of immediately diving<br />

into describing the news angle, the exec can ask<br />

about the reporter’s recent vacation or talk<br />

about the upcoming ball game. But the feeling<br />

of camaraderie always has to be genuine;<br />

there’s nothing worse than a phony friend.<br />

Diane and several other<br />

agency principals, all<br />

members of their professional<br />

association,<br />

Public Relations Society<br />

of America, take<br />

their show on the road.<br />

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Even though you could consider these public<br />

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know that one good story doesn’t preclude coverage<br />

of another. You can do the same with colleagues<br />

in your field. Sometimes there’s<br />

strength in numbers. Joining forces to meet the<br />

media may encourage more coverage of your<br />

field and may encourage the idea of an industry<br />

round-up story in which several of you are<br />

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Page 72 SEPTEMBER <strong>2022</strong> |<br />

RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 73


FORUM WORKSHOP<br />

forumworkshop<br />

Taking Your Story National<br />

Editors of national magazines, trade journals,<br />

and newspapers can’t come to a brown-bag affair<br />

at your office, but you can certainly go to<br />

them. Face-to-face meetings are invaluable<br />

when you hit the big time.<br />

If you’ve got a business meeting or conference<br />

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write ahead to the editor. Whenever possible, a<br />

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the week you will be in town and ask if you can<br />

drop by for 10 minutes to present some story<br />

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time. If you’re down to the wire when you decide<br />

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Having ideas for national<br />

media is essential. While<br />

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local media relations, on a<br />

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Show up at your meeting with a number<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 75


FORUM WORKSHOP<br />

forumworkshop<br />

Before you leave, give the editor your telephone<br />

index card that has a subject heading<br />

(e.g., Stockbroker, Jeweler, Dietician) so that<br />

you can be found when your name has faded<br />

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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 77


FORUM WORKSHOP<br />

forumworkshop<br />

Patricia Dibsie, a reporter, says never give an<br />

idea to more then one paper, or they will see<br />

you as a traitor. “You owe it to yourself and the<br />

media to read newspapers and get a handle on<br />

various writers, so you can talk intelligently to<br />

the reporter and propose a just-right idea for<br />

him or her,” she says. “Once you know the reporter’s<br />

beat and style, call on the telephone to<br />

go over the idea before you send the release to<br />

see if there is interest or (to see) how you can<br />

streamline the idea. But if the reporter is on<br />

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Page 78 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 79


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 81


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Page 82 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 83


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Page 84 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 85


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Page 86 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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Page 88 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE


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Page 89 89<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 89


USA Closeout Directory<br />

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Page 90<br />

Page 90 SEPTEMBER <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />

Business Directories


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Order No. AUC- Auction Directory - $39.95<br />

How to Find,<br />

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Order No. 1-88422-24-2 Hidden Wealth $39.95<br />

Jewelry Wholesalers<br />

& Manufacturers<br />

This exquisite directory will bring the<br />

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fine jewelry of all types including:<br />

• Beads • Diamonds • Gemstones • Gold<br />

• Silver • Much More! The suppliers list<br />

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All feature high-end quality jewelry that is<br />

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you must order this directory!<br />

Order No. FJ $29.95<br />

Business Directories<br />

Hobby & Craft<br />

Suppliers Guide<br />

The crafts industry is one of the hottest-growing<br />

segments in the marketplace<br />

today. Scrap-booking, painting,<br />

needle-crafts and sewing are hobbies<br />

that are sweeping the nation. We have<br />

compiled the ultimate directory of<br />

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• Art Materials • Baskets • Beads/<br />

Trim • Ceramics • Dolls • Fabrics •<br />

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Order No. AC $29.95<br />

Holiday Merchandise<br />

Wholesalers<br />

& Manufacturers<br />

Introducing our newest directory that puts<br />

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merchandise at your fingertips. Seasonal<br />

merchandise is a mainstay of the industry,<br />

but up until now it was hard to locate the<br />

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Order No. HM $29.95<br />

www.bizbooks.org<br />

Page 91<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 91


Wholesale Gift Guide<br />

A Great resource to locate higher end<br />

decorative merchandise. This gigantic<br />

400 page guide is the definitive resource<br />

guide to finding suppliers for gift products.<br />

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• Collectibles<br />

• Floral<br />

• Gifts<br />

• Home/House<br />

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Order No. GG Gift Guide $39.95<br />

Annual Guide to the<br />

Licensing World<br />

Here is an incredible Directory that<br />

guides you through the world of Licensed<br />

prod-uct merchandising. Need to know<br />

who owns a license? Who to contact to<br />

distrib-ute a licensed product? This book<br />

has all the answers and covers the entire<br />

world! Licensors: Listing of companies<br />

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These are the sources that you would<br />

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manufacture<br />

merchandise. Licensees listed here you will find the companies who<br />

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merchandising industry moves billions of dollars of products every<br />

year and is one of the fastest growing segments of retailing.<br />

Order No. 321 $249.00<br />

USA Mail Order Catalogs<br />

New for this year is a compilation of BOTH<br />

consumer mail order catalogs in addition to<br />

business-to-business catalogs in one huge<br />

volume! Part one of this incredible collection<br />

of mail order catalogs provides the<br />

most comprehensive look at the consumer<br />

catalog in the industry available anywhere.<br />

Over 7,000 consumer catalog companies<br />

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Catalog size, number of catalogs mailed,<br />

sales volume and key executive names are provided for ease in marketing<br />

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The second part of this directory provides details on suppliers<br />

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every kind of product or service that a business needs to operate is<br />

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Order No. 159237-156-6 1,900 pages $450.00<br />

BUCKS FOR BLING<br />

Sourcing For Jewelry<br />

Makers Directory<br />

Up-to-date and easy-to-use directory<br />

solving your jewelry materials sourcing,<br />

production and contracting needs.<br />

If you are considering your own line<br />

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in locating materials and factories to<br />

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Accessories<br />

Sourcing Directory<br />

The comprehensive directory provides<br />

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hats, shoes, gloves. You will find the top<br />

companies to help you produce your merchandise<br />

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Order No. 121 $150.00<br />

Order No. 122 $100.00<br />

1-800-635-7654 Page 92<br />

Business Directories


APPAREL<br />

BUSINESS DIRECTORIES<br />

Fabrics, Services, Trims<br />

This up-to-date directory solves your<br />

production sourcing and contracting<br />

needs in the Americas. The sourcebook<br />

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services from within the U.S., Canada<br />

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Order No. 0971486743 $125.00<br />

A complete and updated guide listing<br />

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Listings include sales manager’s<br />

name, price points, minimums,<br />

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converters, jobbers and reps are<br />

listed. This sourcebook provides you<br />

with MATERIALS and sources to<br />

make your own goods.<br />

Order No. 0971486735 $135.00<br />

Apparel Contractors (USA Edition)<br />

1-800-635-7654 Page 93<br />

Directory of Brand Name Apparel<br />

Manufacturers<br />

Updated and easy-to-use directory<br />

listing brand-name label manufacturers<br />

and importers in the women’s,<br />

men’s, children’s and accessory markets.<br />

Developed and targeted for store<br />

and catalog buyers to shop the apparel<br />

and accessory markets easily, there are<br />

over 2,800 brand name labels listed,<br />

broken down by types of apparel classifications.<br />

If you are looking for the<br />

SOURCES for brand name goods,<br />

this directory is for you.<br />

Order No. 0971486751 $135.00<br />

RN & WPL Encyclopedia<br />

A comprehensive listing of every Registered<br />

Number and Wool Product Label<br />

ever issued by the Federal Trade Commission<br />

to identify all sorts of goods imported,<br />

manufactured and/ or sold in the U.S. Over<br />

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for more than 31,500 manufacturers,<br />

importers and wholesalers of apparel<br />

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names & titles, street addresses, phone &<br />

fax numbers, website & e-mail addresses,<br />

type of business and product information.<br />

Order No. RN8. Directory $285<br />

Order No. RN8C Directory/CD Combo $475<br />

The Small Design Company's Guide to<br />

Wholesale Fabrics & Trims<br />

Upj-to-date guide created specifically for the smaller design houses and home sewing<br />

businesses. Directory lists fabric and trim companies that will sell to businesses that<br />

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />

fabric suppliers and all their contact information.<br />

Order No. A-106 $65.00<br />

Apparel Business Directories<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 93


FORUM PUBLISHING CO.<br />

383 E. Main St. Centerport, N.Y. 11721<br />

T: 631-754-5000<br />

F: 631-754-0630<br />

E: <strong>Forum</strong>Publishing@aol.com<br />

Credit Card ORDERS: 800/635-7654<br />

FAX ORDERS: 631/754-0630<br />

INQUIRIES: 631/754-5000<br />

Website: www.bizbooks.org<br />

Order by phone<br />

1-800-635-7654<br />

You’ll save time ordering by phone instead<br />

of mail. Speak with our knowledgeable<br />

salespeople who will assist<br />

you in placing your credit card order. If<br />

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call Customer Service: (631)754-5000<br />

Mon-Fri 10am-5pm EST.<br />

Your Name and Address<br />

Order by mail<br />

Please complete all information so we<br />

can fill your order promptly. We gladly<br />

accept checks, money orders and<br />

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your credit card, please SIgn the order<br />

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date. Sorry we do not accept C.O.D<br />

or stamps. Checks must clear bank<br />

before orders can be shipped.<br />

Order by Fax<br />

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When charging purchases to your<br />

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completed order form via Fax<br />

Delivery Information<br />

Books and cassette programs will be<br />

shipped within 1-5 working days.<br />

Allow 6-8 weeks for magazine subscriptions<br />

Order Online<br />

www.bizbooks.org<br />

We download orders hourly and<br />

process within 24 hours.<br />

Sales Policy<br />

Books and Cassette programs are<br />

sold as information only and are<br />

guaranteed as represented in this<br />

catalog. All items in this catalog<br />

are sold on a non-refundable basis.<br />

NAME _________________________________________________________________________________________________<br />

ADDRESS_________________________________________________________________________________________________<br />

CITY_______________________________________________________________STATE<br />

ZIP<br />

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________<br />

What Books Would You Like?<br />

PG QTY NUMBER TITLE PRICE<br />

SHIPPING<br />

CHARGES<br />

ALL ORDERS ADD $7.00 1st BOOK<br />

$4.00 EA. ADD’L BOOK<br />

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK<br />

$ 8.00 EACH ADDITIONAL<br />

Orders for SAMPLE COPIES of magazines:<br />

OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX<br />

DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges<br />

Payment Information Goes Here<br />

CANADIAN SHIPMENTS:<br />

$11.00 1st BOOK • $8.00 EACH ADD’L<br />

OUTSIDE OF USA:<br />

ORDERS CAN BE SHIPPED USING YOUR<br />

FEDEX OR UPS ACCOUNT NUMBER ONLY<br />

SUBTOTAL<br />

NYS SALES TAX<br />

SHIPPING<br />

TOTAL<br />

CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER<br />

ACCOUNT NUMBER<br />

SIGNATURE X ________________________________________________________<br />

EXPIRATION DATE<br />

ALL BOOKS ARE SOLD AS INFORMATION<br />

ONLY ON NON-REFUNDABLE BASIS<br />

1-800-635-7654 Page 3994<br />

Order Form


THE ULTIMATE<br />

WHOLESALE RESOURCE!<br />

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• Free Monthly Trade<br />

Magazines<br />

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• USA’s Leading<br />

Wholesaler Search<br />

WholesaleSources.com<br />

your search engine for everything wholesale!<br />

RETAILERS FORUM MAGAZINE | SEPTEMBER <strong>2022</strong> Page 95


SEPTEMBER <strong>2022</strong><br />

FORUM PUBLISHING COMPANY<br />

383 East Main St., Centerport, NY 11721<br />

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