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Retailers Forum September 2022 EMAG

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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etailers

VOL. 42 NO. 5

SEPTEMBER 2022

Back-To-School

To Top $ 37 Billion

Connecting Wholesalers and Retailers Since 1981

Connecting Wholesalers and Retailers Since 1981


Want More Info? Circle #07 on page 11 • www.Vendor411.com

Page 2 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


Top Selling Designer Collections

TODAY’S LOOKS AT CLOSEOUT PRICES

ALBERTA FERRETTI

Tan Cotton Jacket

Rebecca Taylor

Tory Burch

Kate Spade

Parker

Joie

Dozens of Top Designers

Alice & Olivia

Diane von Furstenberg

Nanette Lepore

Marc Jacobs

St. John

Chanel

Gucci

Burberry

Dolce & Gabbana

Alexander Wang

3.1 Phillip Lim

Manolo Blahnik

Tiffany & Co.

Yves Saint Laurent

Chloe

WE HAVE IT ALL....

DRESSES, SKIRTS, BLOUSES, TOPS, SWEATERS,

CYNTHIA STEFFE

Lime Textured Cotton

PANTS, OUTERWEAR, SHOES, ACCESSORIES & MORE!

$

21 99 Jacket with Silver Trim

SHOP THE TREND....

$

29 49

PRE-LOVED GEMS at a fraction of the price.

Gucci

Brown Monogram

“Jackie” Handbag

$

360

Dooney

&

Bourke

Gold Metallic Leather

Shoulder Bag

Lanvin

Taupe Suede

Striped Purse

$

319 99

$

60 95 Kate Spade

LaROK

Asian-Inspired Silk Blouse

SHOSHANNA

Grey Wool Sleeveless Dress

$ Coach

Kate Spade

36 99 $

36 99

Aubergine

Smooth

Leather

Snap Wallet

$

43 99

Black Textured

Leather

Crossbody Wallet

$

55 95

Mini Teal Patent

Leather Wallet

$

55 95

MENBUR BADGLEY MISCHKA ELIZABETH & JAMES

Gray Suede W/ Floral Gold & Silver

Manic Platform

NICOLE MILLER

Detail Lace-Up Heels Metallic Pumps Gladiator Sandals

Bright Blue Patterned

$

$

36 99 Cut-Out Sleeves Dress

48 99 $

48 99 $

62 99 $

85 99

$

40 99

DIANE VON FURSTENBERG

Yellow & Grey Silk Shift Dress

BCBG MAX AZRIA

Beige Metallic Tweed

Heels W/ Sailors Knot

NEW MERCHANDISE DAILY • WE SHIP NATIONWIDE • ALL GOODS GUARANTEED AUTHENTIC

BoutiqueCloseouts.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 3


RETAIL

#7

33351

Page 4 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #02 on page 11 • www.Vendor411.com


WHOLESALE

Costume Club

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

• Kits

• E-Cig Ba teries

5mL Bo tle

Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigare tes + 1 USB

Charger $10.50

1 0’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

• E-Liquids

• E-Cig A ce sories

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the

country’s leading merchandise wholesalers. The advertisers

herein sell strictly wholesale and require that you purchase with

the intent of reselling through retail channels.

Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

Every Day’s A Treat!

See our ad on page 28

www.USACostumers.com

Light Up WithoUt

Lighting Up!

LOGIC WHOLESALE

see our ad on page 37

Start.

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

Grow.

Repair.

Our specialty is helping sma l and

mid-sized busine ses achieve su ce s.

Contact us for fr e consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Always Be

Fashionable

FASHIONABLE

SALES

See our ad on Pg 63

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 18

INDEX

ADVERTISERS INDEX

AUGUST 2022

BLING IT ON!

HipWholesale.com

See our ad on Page 27

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

FIND THE FINDS

Northport, NY

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 35

BLANK TEES. ............... 28

BOUTIQUE CLOSEOUTS. ..... 51

CAPSMITH ............. 20-21

CLOTHINGWARE ........... 71

DD BULK ................... 60

FASHIONABLE

FASHIONABLE SALES. ....... 63

WATCHES

SNEAKY SAVINGS ON SNEAKERS

SKMEI 1463 Fashion Women

Watches W/ Leather Strap

$14.99

FLIRTY WHOLESALE ........ 24

KARMA CIRCLE. ............ 03

SCARF WAREHOUSE ........ 84

For Men & Women

See Our Ad On PAge 59

SKMEI 1258 Digital Sport Watch

For Men W/ 50m Waterproof

SKMEI 9178

Creativity Sku l

Quartz Watch

For Men

$16.99

SKMEI 1704 Elegant Girl Clock

W/ Japan Quartz Movement

$18.99

$13.99

STYLISH PLUS .............. 45

T SHIRT REP ................ 88

UIN DEALS ................. 61

LINKS

SKMEI 123 Fashion

Casual Sport Watch

W/ Stainle s Steel Strap

Liebig L1013 Japan Quartz

Movement Golden Watch

$13.99

$15.99

UNIVERSE WHOLESALE. ..... 47

USACOSTUMERS.COM ...... 28

ASSORTED ITEMS

AUCTION FINDER ........... 34

BEAN WHOLESALERS ....... 24

DINO DROPSHIP . . . . . . . . . . . . 57

DOBA DROPSHIP ........... 15

EVERYTHING CLOSEOUTS ... 70

EZ DROPSHIP. .............. 68

FIND IT ASIA. ............... 86

LIEBIG L2004 Quartz Watches

For Men

$17.99

SKMEI 1419 Simple Style

Women Quartz Watches

$12.99

MEGA UBID ................ 74

RAMSONS IMPORTS ........ 13

SWEET WHOLESALERS ...... 55

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............ 80

BUYERS CONTACTS ......... 79

CLOSEOUT DIRECTORY ..... 89

HIDDEN WEALTH ........... 82

TRADE PUBLICATIONS ...90-96

CANDY

SWEET WHOLESALERS ...... 55

CELLULAR

CELLCITY.BIZ .............. 29

SKMEI 1676 Simple Watches

For Men IP68 W/ Leather Strap

WHOLE-CELL .............. 73

$15.99

SKMEI 1690

Quartz Watches For Womens

W/ Rhinestone Decoration

$16.99

COMPUTERS

REFURB SHOPS ............. 32

CONSUMER ELECT.

SKMEI 1722 Ladies

Quartz Analog Silicone

Wrist Watch

FIND IT CHINA .............. 65

$15.99

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME

CREDIT CARD

PROCESSING

EXP MERCHANT ............ 81

SKMEI 1703 Fashion Flower Shape

Dial Ladies Quartz Clock

W/ 30m Waterproof

$17.99

www.TimeWholesalers.com

We make it easy to find products and suppliers

without having to flip through entire magazine

1. Check the INDEX on Pages 6 & 7.

2. Find the Product Category and View the Various Companies.

3. CLICK on the Company you’re interested in and their Ad Page

will Open Immediately.

Found an ad that Interests you and want to know more?

1. CLICK on the website in the ad and you will open the

company’s website.

2. CLICK on an email in the ad and you can send a message

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.

JUST CLICK ON THEM!

RESPONDER

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

Many companies are enrolled in our Reader Response

Program (Page 11). You can contact multiple

companies with 1-CLICK!

1. Find the Reader Response Banner in an Ad.

2. CLICK on the banner and it will open up an Inquiry Form.

3. Select Companies you want FREE CATALOGS and Info from.

4. You can also access this FREE Program on Page 11

or www.Vendor411.com directly.

FORUM PUBLISHING COMPANY

CONTACT US:

TEL: 1-800-635-7654

383 East Main Street, Centerport, NY 11721

FAX: 631-754-0630

www.RetailersForum.com RETAILERS FORUM MAGAZINE Email: ForumPublishing@gmail.com

| SEPTEMBER 2022 Page 5


Sell to over 60,000

stores through Forum

631/754-5000

Start.

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LOGIC • WHOLESALE

Kits

• E-Liquids

Grow. See our ad on Page 51

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

see our ad on page 41

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers

See our USACostumers.com

ad on page 26

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

Always Be

Fashionable

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

FASHIONABLE

SALES

See our ad on Pg 61

BLING IT ON!

HipWholesale.com

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 22

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

• E-Cig Batteries

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Page 71

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

PERI ON THE WAY

Long Island, NY

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

SEPTEMBER 2022

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 47

BLANK TEES. ............... 20

BOUTIQUE CLOSEOUTS. ..... 03

CLOTHINGWARE ........... 33

DD BULK ................... 76

FASHIONABLE SALES. ....... 61

FLIRTY WHOLESALE ........ 22

SCARF WAREHOUSE ........ 57

STYLISH PLUS .............. 73

T SHIRT REP ................ 81

UIN DEALS ................. 25

UNIVERSE WHOLESALE. ..... 63

USACOSTUMERS.COM ...... 26

ASSORTED ITEMS

AUCTION FINDER ........... 44

BEAN WHOLESALERS ....... 24

DINO DROPSHIP . . . . . . . . . . . . 69

DOBA DROPSHIP ..BACK COVER

EVERYTHING CLOSEOUTS ... 32

EZ DROPSHIP. .............. 52

FIND IT ASIA. ............... 87

MEGA UBID ................ 36

RAMSONS IMPORTS ........ 02

SWEET WHOLESALERS ...... 65

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............ 82

BUYERS CONTACTS ......... 79

CLOSEOUT DIRECTORY ..... 84

HIDDEN WEALTH ........... 60

TRADE PUBLICATIONS ...88-94

CANDY

SWEET WHOLESALERS ...... 65

CELLULAR

CELLCITY.BIZ .............. 37

WHOLE-CELL .............. 31

COLLECTIBLES

PATTER’S COLLECTIBLES .... 18

COMPUTERS

REFURB SHOPS ............. 38

CONSUMER ELECT.

FIND IT CHINA .............. 59

CREDIT CARD

PROCESSING

EXP MERCHANT ............ 43


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ..................... 70

CC WAREHOUSE . . . . . . . . . . . . 77

E-STORE BUILDERS ......... 72

E STORE SIGNS ............. 29

E-STORE SITES ............. 66

FB CAMPAIGNS ............. 28

FORUM ADVISORS . . . . . . . . . . 22

FUNDING OFFICES .......... 48

KWIK INC .................. 34

PAYROLL HELPER .......... 62

PROMOTIONAL REWARDS... 74

PROTECTION PLANS ........ 56

RETAILERS BANK ........... 78

SALES GROUP BAGS. ........ 26

SETON SIGNAGE ............ 85

WHOLESALESOURCES.COM ....

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP . . . . . . . . . . . . 69

DOBA DROPSHIP . BACK COVER

EZ DROPSHIP. .............. 52

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

LIGHT E CIG ................ 53

View our 148 page Catalog online !

www.RIOhio.com

LOGIC WHOLESALE ......... 41

USA VAPE DEALS ........... 67

Hat Pins $6.00 dz

Belt Buckles

$36.00 dz

$39.00 dz

SNEAKER CLEARANCE. ...... 71

Tri-Fold

$36.00 dz

$5.00 Each

Playing Cards

$18.00 dz

Garden $48.00 Flags

dz

12”x18” Metal Signs

HOME & HOUSEWARE $5.50 Each

Belt Buckles

DAKOTA Metal Signs STEEL $24.00 ART dz ......16/17

$5.50 Each

$42.00 dz

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

$18.00 dz

$9.00 dz

5” Patches $36.00 dz

FOOTWEAR

HANDBAGS

Garden Flags WindSocks

48.00 dz COOL $48.00 GLOWING dz ............ 39

$18.00 dz

$21.00 dz

BAG CLOSEOUTS ........... 23

$36.00 ut 72 pcs

Magnets 3”x8” $18.00 dz

BAG VENDORS ............. 54

CLARA CLARK .............. 27

MERCHANDISE REP ......... 68

RUSH SUPPLIERS ........... 60

INCENSE/

FRAGRANCES

L&V CREATIONS............ 04

JEWELRY/

ACCESSORIES

BLING WHOLESALER ........ 75

BODY CANDY HQ ........... 55

BUND JEWELRY............. 19

CLOSEOUTS FOR SALE. ...... 49

HEAVENLY WHOLESALE ..... 46

HIP WHOLESALE............ 51

JEWEL CLEARANCE ......... 24

JEWELRY MINERS........... 45

SHAKE WHOLESALE. ........ 42

Min.Order

$150.00

$4.50 Each

$42.00 dz

NOVELTY SELLER ........... 21

Metal Sign

$4.75 each

$7.00 Each

Patches $18.00 dz

Belt Buckles

$36.00 dz

3pc Magnet

$5.25 Each

Metal Plates

$27.00 dz

8” x 12” Parking Sign $18.00 dz

$15.00 dz

$15.50 Each

8” x 12” Metal Signs

$39.00 dz

Leather Wallets $5.50 each

$48.00 dz

RC VARIETY ................ 35

$30.00 dz

12” Metal Signs

$5.00 Each

NOVELTIES

CARTOON CONCEPTS ....... 50

PPE SUPPLIES

PPE STOCKROOM. .......... 58

R/C & TOYS

SOARING RC ............... 64

$4.00 each

SPECIAL FEATURES

Leather Bracelet $18.00 dz

FORUM WORKSHOP ........ 30

READER RESPONSE ......... 11

RETAILING NEWS ........... 14

WHAT’S HOT ............... 12

SPORTING 1ut/5 dz Mood GOODS/

Rings $33.00 unit

SECURITY PRODUCTS

BESTEX . . . . . . . . . . . . . . . . . . . . 20

OHIO KNIFE ................ 13

TRADE SHOWS

THE MARKET CENTER ....... 18

WATCHES & CLOCKS

TIME WHOLESALERS ........ 25

WATCH DEALERS ........... 40

WEDDING ITEMS

SMARTEST BARGAIN . . . . . . . . 28

WELCOME NEW READERS

FROM SUMNER PUBLICATIONS

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

Ring...Ring...

$36.00 ut/72pcs

Savings

for

Cell

$15.00 dz

$6.00 dz

See our Hat Ad Pins on Also Page 37

sold by the

Gigantic dozen! Selection

of Variety Goods

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

See our Ad on Page 2

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Back Cover

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1⁄8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1⁄8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2022

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

ASD Marketplace Las Vegas Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

APRIL

Hawaii Merchandise Expo

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show

Off Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.


From the

PUBLISHER

Back-To-School Sales To Top $37B

ONE of the most exciting things about being

a retailer or vendor is ushering in each new

season and enjoying the possibilities that it

brings along with it.

THE back-to-school season is now well

underway and the industry is expected to

generate almost $37B for this year’s sales. That

number is very close to last years and shows

an average spend of around $864 for each

family.

HOPEFULLY your business will benefit by

this season that is the start of the busiest

times to come for our businesses. If you were

with us last issue you got on the gravy train

by planning ahead and profiting from those

plans.

WHILE the bulk of back-to-school sales have

been done, or are winding up now, there is still

a great deal of residual sales to be made. Once

students start class, they will be making lists of

additional items that they need. Additionally,

as college students settle into their dorm room,

they will realize that having an extra pillow or

set of sheets isn’t such a bad idea after all. So,

there will still be good opportunity to make

more sales before we wind up the season and

move onto Halloween.

LATELY most retailers have been reporting

spurts of sales with no rhyme or reason. The

economy continues to send mixed messages.

We are told we have low unemployment rates

and wages are up but then we deal with

inflation, which hopefully will start on the

downturn. Consumer confidence has been

bouncing up and down and many retailers

>> ON-LINE SOURCING

see their profits bouncing along with those

numbers.

HERE is what we know. We are seeing more

people than ever opening their own businesses

than ever before. There has been a resurgence

of entrepreneurism that had been stifled by the

past ill-advised covid lock-downs. Many new

local stores have been opening and there is a

big increase in new online businesses as well.

This is all great news for our industry.

WHOLESALERS will benefit with the new

buyers and retailers will benefit by having their

local neighborhoods liven up with activity

at a time when downtowns are needing the

infusion of new businesses and energy.

THE low and mid-price point markets

are increasingly strong with shoppers in all

economic brackets looking for value in their

purchases. Make sure your business is stocked

with a big selection of popular priced variety

goods. Keep your inventory low but your sku

selection high and you’ll remain profitable.

ON a closing note, I am sure most of

our industry is aware that our formidable

competitor had recently ceased print

publication of Independent Retailer and

American Merchandiser. They were an asset to

our industry and our two magazines, Retailers

Forum and Swap Meet Magazine welcome

their readers and advertisers where we will

continue servicing our industry, now as the

lone monthly magazine and voice of retailing

and flea marketing.

GET ready for the excitement of the season.

The holidays will soon be here!

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

41 Years

1981-2022

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.

Entire contents copyright ©2022 by Forum Publishing.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.


etailers

READER RESPONSE

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ONLINE

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Online Inquiry at:

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Receive FREE Information on Products & Services in this Issue

APPAREL

❑ All Advertisers in APPAREL

❑ 28. Capsmith

❑ 12. Karma Circle USA

❑ 01. Marcel Jeans

BUSINESS SERVICES

❑ All Advertisers in BUSINESS SERVICES

❑ 24. Forum Business Advisors

COLLECTIBLES

❑ All Advertisers in COLLECTIBLES

❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING

❑ All Advertisers in CREDIT CARD PROCESSING

❑ 68. EXP Merchant

❑ 38.


EXS Credit

GENERAL & VARIETY

Look For Reader Response Banner in Our ADS!

❑ All Advertisers in GENERAL & VARIETY

❑ 07. Ramsons

Want More Info? Circle #00 on page 00 • www.Vendor411.com

ADVERTISER INDEX

HOME & HOUSE

❑ All Advertisers in HOME & HOUSE

❑ 23. Dakota Steel Art

❑ 21. Sanders Collection

INCENSE/FRAGRANCE

❑ All Advertisers in INCENSE/FRAGRANCE

❑ 02. L&V Creations

JEWELRY & ACCESSORIES

❑ All Advertisers in JEWELRY & ACCESSORIES

❑ 12. Karma Circle USA

SELF DEFENSE SUPPLIES

❑ All Advertisers in SELF DEFENSE SUPPLIES

❑ 05. Bestex Company

SPORTING GOODS

❑ All Advertisers in SPORTING GOODS

❑ 04. Ohio Knife

WESTERN ACCESSORIES

❑ All Advertisers in WESTERN ACCESSORIES

❑ 33. JR Palacios

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WHAT’S HOT

For more information, contact:

www.OhioKnifeSales.com

Tel: 1-419-549-8200

Smith & Wesson

3 Piece Camping Set with Sheath

$

21.99

For more information, contact:

L&V Creations

www.Scented.com

Tel: 1-800-660-9081

L&V Creations

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

RECREATIONAL ITEMS GALORE

THE great outdoors means fresh air, nature, freedom and best of all

profits when you team up with Ohio Knife.

OHIO Knife is a well respected full line distributor of top

brands or air guns and ammo, knives, swords, cold steel

blowguns and accessories, hunting blinds and more.

NOW more than ever sporting and recreational merchandise

is in huge demand. The biggest problem stores and vendors

had was finding a reliable company who sold quality products.

THE search has ended. Ohio Knife has a huge selection,

full warehouse and even ships most items same day. With new

products added weekly it always pays to check their website.

THIS month’s special is the practical Smith & Wesson 3

pc camping knife set w/sheath for just $21,99.

SWEET SMELL OF SALES

A long-time friend of Forum has returned after many years and

their products are as great as when they first started their

family owmned business some 25 years ago!

L&V Creations is an industry leader in wholesale

aromatherapy supplies and merchandise. With knowledge

and experience the company offers body oils, essential oils,

fragrance oils, soaps and lotions which are all of the best

quality and pricing anywhere.

ALL sizes of fast selling fragrance oils from 1/2 oz, 2

oz and bulk 1 lb. bottles are offered and the company

has a wide variety of pleasant fragrances. This is truly a

one-stop shop that will delight your customers whether they

are purchasing at your store, website or flea market booth.

THIS month’s special offer is 10% discount on your first

order when using discount code RETAIL.

MAKE MONEY WITH CLOSEOUTS

AS retailers, whether we are selling in a physical location or online

we need to have the most wanted goods at the best prices. The

problem these days is that goods have been costing more and our

margins have been shrinking. Retailers, flea market vendors and online

sellers need to get ahead of the curve.

THIS is why we all need to add closeout merchandise into our mix.

Closeouts are simply goods that have been overbought, packaging

changed or from a business that ceased. You can buy first quality

items for pennies on the dollar...WHEN you know where to buy them.

Our CLOSEOUT DIRECTORY shows you where with our listings of

100’s of closeout dealers. Just $29.95 book or PDF.

Page 12 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


OHIO

KNIFE

wholesale distributor

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822

Visit Our Website:

www.OhioKnifeSales.com

Apply for Dealership Online

PHONE: 419.549.8200

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!

OKC - M9 Bayonet & Scabbard - Black

$

117.36

Bubba Blade-BB1-7F 7 Inch-Tapered Flex

$

38.12

Smith & Wesson BSPECLS - Large Special Ops

Liner Lock M.A.G.I.C. Assist... $ 18.99

Stainless Steel Pliers

8.5 inch... $ 39.87

Smith & Wesson 3 Pack 8 inch

Throwing Knives... $ 13.19

OKC-705 5-Pc. Cutlery Set $ 39.59

OKC-Spec Plus Alpha Survival

$

18.99

Bubba Multi-Flex

Interchangeable Blade

$

72.46

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun

$

24.89 ColdSteel

Drop Forged Hunter... $ 34.56

Schrade Old Timer Splinter Carvin

Knife Traditional Pocket Knife

$

16.39

Benjamin 392S .22-Caliber Bolt Action

Variable Pump Air Rifle, Black... $ 189.99

ColdSteel

Cheap Shot

125 Grain 10 Pack

$

6.65

Schrade Little Ricky Full Tang Drop Point

Re-Curve Fixed Blade Knife... $ 32.99

Smith & Wesson 3 Piece Camping

Set with Sheath... $ 21.99

SOG-SOGFARI - 13” MACHETE... $ 21.84

Sig Sauer 1911

”We The People”

Air Pistol - CO2 Powered

$

66.98

Kershaw 1660OR - Leek- Orange

$

47.37

Generational USA Sharpfinger 152OTG

$

56.24

SOG-TACTICAL

TOMAHAWK

$

34.75

SOG

FASTHAWK

$

35.49

Kershaw Launch 9... $ 80.21

Kershaw 1987 - RJ Tactical 3.0

$

22.56

SOG-KEYTRON - SATIN, STRAIGHT

$

16.54

Gamo Swarm Magnum G2 .177cal IGT

Gas Piston Powered Pellet Air Rifle... $ 244.43

CALL FOR SPECIAL PRICING DEALS!

WE are a full line distributor for all the many brands we carry. We also have a full

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories.

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 13


RETAILING NEWS

Thriftiness Is Back In Style

WITH the economy looking very confused, recession, not recession, depression, transitory

issues, the average consumer just feels the pinch and a trend is showing that shoppers have

become more thrifty these days. And what that means for retailers is that they must change

their marketing strategies and price points to accommodate them.

THERE is a reverse trend to the carefree spending seen back at this point last year in the

United States. Thriftiness is back, while optimism and daringness is down.

ACCORDING to reports around 25% of consumers worldwide say that they are “not very”

or “not at all” financially secure, and over 67% say inflation continues to have a moderate or

dramatic impact on them.

WITH thriftiness back in consumers’ minds, marketers must focus more on the message. In

light of increased price sensitivity, marketers can try to position their products as “affordable

luxuries.” While consumers may be cutting back on the amount they spend on treats, they still

want to reward themselves.

THERE has been a dramatic increase in the number of consumers flocking to off price

retailers like Nordstrom Rack, TJ Maxx and Ross Stores in a bid to look chic on a budget. And

while large ticket items like housewares and furniture are trending down, the growth for travel

gear and cosmetic treatments show that there is still an appetite for the right type of splurging.

HALF of consumers say they plan to be more energy efficient. The data identified a rise

in “eco friendly” intentions, with 44% of consumers planning to walk or cycle more, and 38%

planning to reuse more products, just 10% plan on buying second hand clothing.

IT’S more likely that this shift is being driven by the need to conserve cash, rather than the

desire to save the planet, but it drives sustainability changes nonetheless.

WE think you will see many of the larger retailers focusing on value propositions for their

shoppers and adding more discounted and value pricing. Smaller retailers should take note

and get a head start on restructuring their pricing and offerings.

Bed Bath & Beyond Gaining Momentum

LARGE home and house retailer Bed Bath & Beyond continues to try to turn their company’s

sales and numbers around after quite a struggle recently. It appears that some of their tactics

and working and sales have been increasing overall. The company also has brought in many

new brands and started remodeling many of their stores. I think the remodel was a great idea

as the units were confusing and hard to navigate.

THE company has to navigate through past losses and the road to profitability will be a

tough one as they have an estimated net loss in the area of $51M. Their stock is a bit volatile as

day traders seem to push and pull at its value, but there is great hope that BBB as a company

will weather the storm and once again gain its place as a leader in home and house. The

company estimates that by next year they will gain over 30% of their sales from private-label,

which is a very profitable way to change out sales. They’re also enticing workers with better

pay packages.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


FASHIONABLE

WATCHES

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Watches W/ Leather Strap

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SKMEI 1258 Digital Sport Watch

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W/ Stainless Steel Strap

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SKMEI 1419 Simple Style

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SKMEI 1676 Simple Watches

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SKMEI 1722 Ladies

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SKMEI 1704 Elegant Girl Clock

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Liebig L1013 Japan Quartz

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LIEBIG L2004 Quartz Watches

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SKMEI 1690

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 15


Page 16 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 17


Why pay full wholesale? Get name brand and extreme

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Page 18

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SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

REGISTER AT

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For Wholesale Pricing please visit our website or call us!

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PattersCollectibles.com • (412) 916-2456

Wholesale Pricing please visit our website or call us!

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APPAREL • NOVELTY


GROW YOUR SILVER JEWELRY BUSINESS

by Leveraging The Manufacturing Capabilities of Guang Dong China

Fashion Geometry Round 925

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Casual Leaves 925 Sterling

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WHY CHOOSE US

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Party Blue CZ Stars Twisted

Sterling Silver Studs Earrings

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Dark Blue Flower CZ 925 Silver

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Fashion White CZ

Twinkle Star 925

Sterling Silver Studs

Earrings

$ 8.54

Chinese Style Blue

Cloisonne Enamel

Flower 925 Silver

Earrings

$ 3.90

Simple Starfish

Five Stars 925

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Necklace

$ 5.60

Fashion Blue

Epoxy Stars

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Simple Hollow Engraving

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Fashion Nable Simple

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Real Natural Blue

Lapis Lazuili Heart

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Vintage Infinity

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WE SHIP WORLDWIDE ~ ALL CREDIT CARDS ACCEPTED ~ DROPSHIPPING AVAILABLE ~ NO MINIMUMS

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EWELRY.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 19


1-626-338-4477

Fax: 1-626-338-4476

www.BestexCompany.com

E-mail: sales@BestexCompany.com

Want More Info? Circle #09 on page 11 • www.Vendor411.com

Best Accuracy in Air Stun Gun

Best Price in Air Stun Gun

Best Delivery Time

We cannot ship to areas where this product is not legal.

(Please check the laws for your area)

US Patent Pending No. 9435619

WHOLESALE BLANK TEE SHIRTS

Top Quality Wholesale Tee Shirts in a Wide Variety of Colors & Sizes

PERFECT FOR SCREEN PRINTING!

We also have Athletic Wear,

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2.14

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ALSO AVAILABLE!

Gildan G640L

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$

3.61

Gildan

2000 Men’s 100%

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$

3.28

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Fruit of the Loom

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American Apparel

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$

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www.BlankTees.info

Next Level 6051

Triblend 3/4-Sleeve

Raglan Unisex Tee

$

7.94

Page 20

SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


We’re All About FUN!

• Blank

• Licensed

• Brand Name

Fashionable Apparel

• T-shirts

• Headwear

• Hats

• Caps

• Beanies

• Face Masks,

• Hoodies

• Sweatshirts

• Jerseys

• Long Sleeve T-shirts

• Shorts,

• Pants

• Coats

• Decals

• Drinkware,

• Glasses,

• Gloves,

• Aprons,

• Home,

• Kitchen,

• Office supplies,

• PPE (face masks,

hand sanitizer)

• Sports Gear,

• Travel Bags,

• School Bags,

• Clear Bags,

• Duffle Bags

• Tote and

Conference Bags

• And Promotional Items

ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA

• WE SHIP WORLDWIDE

www.NoveltySeller.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 21


Your Lingerie Source

HUGE SELECTION ❦ NO MINIMUM ORDER ❦ RETAILERS & VENDORS WELCOME

Yellow Detention

Lingerie Costume

$ 15.95

Stretch Lycra Pink

Schoolgirl Top

$ 6.95

Turquoise See Through

Striped G-String Bikini Set

$ 12.95

Neon Pink

Fishnet

Bodysuit

$ 6.95

Base Layer

Opaque Teddy

$

Halter Suspender Fishnet

6.95

Crotchless Body Stocking

Rosé All Day Pink

$ 7.95

Eyelash Lace Chemise

$ 18.95

Striped One

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$ 12.95

ORDER WITH CONFIDENCE ❦ FREE SHIPPING ORDERS OVER $80

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Start.

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Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

Leopard

Print Mini

Dress

$ 9.95

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Page 22 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #24 on page 11 • www.Vendor411.com


DESIGNER HANDBAG CLOSEOUTS!

Authentic Designer Brands - Great Pre-Owned Condition - Lowest Prices!

Started in 2007 our unique company sources quality authentic pre-owned designer handbags

for independent retailers and online sellers to offer to their shoppers.

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL

Kate Spade- Small Karen

Beauville Leopard Bag $ 78.99

Bottega Veneta- Velvet &

Tortoiseshell Embellished

Handbag $ 1,064.99

Brooks Brothers-

Large Leather Shoulder

Bag $ 33.99

Dooney & Bourke- Tan

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Coach- Tan Monogram

Canvas & Leather

Shoulder Bag $ 33.99

Moschino- Tan & Brown

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Prada- Black Leather

Bag w/ Piping $ 451.99

Versace- Black Patent

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Bag $ 748.99

Versace - Metallic Gold

Monogram Silk Jacquard Bag

w/ Leather Trim $ 548.00

Reed Krakoff - Color

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Ted Baker- Bovine Leather

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Michael Kors- Gold Chain Strap

Leather Handbag $ 32.99

Cole Haan- Ivory Leather

Cinched Tote Bag $ 118.99

Kate Spade- Small Bright Coral

Leather Chain Bag $ 38.99

3.1 Phillip Lim - Leather & Metal

Studded Purse $ 248.99

Hermes - Cobalt Blue

“Kelly” Convertible

Satchel $ 8,998.99

Louis Vuitton - Brown

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Messenger Bag W/ Cindy

Sherman Patche $ 3,498.99

Gucci - Vintage Brown Reptile

Textured Gold Chain Handbag

W/ Coin Purse $ 1,652.99

Fendi - Tan Monogram Print

Convertible Satchel W/ Red

Leather Trim $ 899.99

Miu Miu - Pink Quilted “Vitello

Shine Trapu” Convertible

Satchel $ 500.99

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

www.BagCloseouts.com

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 23


RINGS • BRACELETS • EARRINGS • PENDANTS • NECKLACES

Jewelry Liquidators

Yellow Real Gold

Modern Wedding

Band Mens Ring

$ 184.99

Two-Tone Brilliant Studded Heart

Ladies I Love You Talking Necklace

$ 249.99

Mens Round Cut CZ

Ring with Pave Set

Accent on Sides

$ 204.99

Pretty Round CZ Heart

Shaped Promise Ring

with Accents

$ 94.99

1.68ct Dainty

Delicate Ladies

Engagement Ring

$ 204.99

Two-Tone Ladies Elegant Narrow Link Bracelet

with Fancy Diamond Cuts

$ 439.99

Two-Tone Ladies Fascinating Filigree Bracelet

with Diamond Cut Hearts

$ 479.99

Shimmering Accented

Ladies Double Circle

Hoops Necklace

$ 189.99

Pretty Stud Earrings

$ 119.99

JewelClearance.com

LARGE PROFITS IN COFFEE!

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Many Flavors

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www.BeanWholesalers.com

Page 24 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


YOUR FASHION

HEADQUARTERS

Bodycon Dress Women Velour

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for Men & Women

We specialize in independent online and brick-and-mortar retailers.

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Women Bodycon Dress Yellow Straps Neck Lace

Up Irregular Sleeveless Pencil Wrap Dress

$ 11.17

Women Bodycon Dress High Collar

Long Sleeves Black Stretch Short Dress

$ 12.99

Faux Fur Coats For Women Long

Sleeves Casual Stretch Jewel Neck

$ 22.99

Women Hoodie Blue Jewel Neck Long Sleeves

Tie Dye Polyester Hooded Sweatshirt

$ 7.99

Hoodie For Woman Light Gray Long Sleeves

Leopard Print Polyester Hooded

$ 17.99

Men’s T-shirts Jewel Neck

Printed Short Sleeves

$ 10.99

Men’s Trousers Casual Natural

Waist Straight Cargo Pant

$ 18.99

Casual Turndown Collar

Men’s Shirt

$ 13.99

Jacket For Men

Polyester Handsome

$ 18.99

Men Blazer Casual

Color Block Spring Jacket

Turndown Collar Long Sleeve Short Jacket

$ 19.99

www.UinDeals

UinDeals.com

Large Orders? Click on Wholesale Tab

Men’s Sweaters

Men’s Pullover Knitwear

High Collar Winter Deep Apricot

$ 19.99

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 25


WHOLESALE PACKING SUPPLIES

Great for E-Tailers • Lowest Prices

Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies

36 Rolls

THIS MONTH’S SPECIAL

1.57 MIl

Per

Clear Packing Tape..... $ 2” x 110

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FORUM WORKSHOP

continued from last issue ...

Lesson 3:

A Primer on News Releases

To help you with your self-marketing,

this is a sample news release:

forumworkshop

MARKETING

Making Your Name Knowing

SECRETS

with Self-Marketing

MARKETING

Making Your Name Known with Self-Marketing

SECRETS

PLEASED TO MEET YOU MEDIA

9 Lessons on Becoming the Quoted Expert

PLEASED TO MEET YOU MEDIA • 9 LESSONS ON BECOMING THE QUOTED EXPERT

The heading information should include the

day, month, and year it is being given to the

media. If the material should be held for release

until a certain time, clearly note this on the first

page. This is sometimes used for news releases

about speeches, like commencement addresses,

and major announcements.

Contact: Henry J. DeVries (000) 000–0000

or Diane Gage (000) 000–0000

08/1/18

NEWS FROM SELF-MARKETING SECRETS

PUBLICITY WRITING TIPS

GIVEN AT SAN DIEGO WORKSHOP

San Diego – Basic guidelines for writing and

sending out news releases were suggested

today at a publicity-writing workshop by

Henry DeVries and Diane Gage, authors of

Self-Marketing Secrets.

“A key to getting your news releases used by

the media is to follow journalistic style.” De-

Vries said. “News releases should be types,

double spaced on 8 1/2” x 11” paper. Each

paragraph should be indented 5 spaces and

consist of 35 to 45 words,” he said.

SELF-MARKETING SECRET, ADD ONE

According to newspaper great Joseph Pulitzer,

the 3 most important elements of journalistic

writing are accuracy, accuracy, and accuracy.

Carefully check the spelling of first and last

names, addresses, figures, and grammar.

Have at least two people proofread all news releases

before you distribute them. Use the same

major references as the media, which are an Associated

Press Style Book, the telephone white

pages, and Webster’s Collegiate Dictionary.

Write in what is called the inverted pyramid

style. The most important information should

be at the beginning and proceed in descending

order of importance. A good news release

should be written so that if space is tight, it can

be cut from the bottom up and still make sense.

“Including the name and telephone number of

whom the media can contact for more information

is a must,” said Gage. “Also use the heading

‘News From...’ so the media will easily

know the source of the information.”

Page 30 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Keep it short. Never use more than 2 pages unless

you have to, and rarely use more than 3

pages. If you have more to say, attach a narrative

fact sheet that journalists refer to as a

“backgrounder.”

continued...


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 31


The writing should be factual and not promotional.

Avoid excessive adjectives that try to

hype you or the organization. Be sure to translate

jargon into lay language.

SELF-MARKETING SECRET, ADD TWO

“Editors like wide margins at the top and along

the sides so they can write in changes,” said De-

Vries. “Others rules of thumb include don’t

split paragraphs between pages and put

‘(more)‘ at the bottom center of all but the last

page.”

Place a heading flush left in all capital letters at

the start of each new page. On the line under

the heading, put ADD ONE for the 2nd page,

ADD TWO for the 3rd page and so on. At the

end, put 3 number signs centered, like this:

###

forumworkshop

FORUM WORKSHOP

Lesson 4: For Every Media Topic

There Is A Season

You do not need psychic powers to predict the

news. Certain stories appear with regularity.

Sex, money, and health are the 3 topics that are

always in style. If you can provide new information

on these subjects, the media will welcome

your input.

Other topics come in and

out of style. Just like there

are fashions in clothes and

cars, there are fashions in

news. To be a quoted authority,

think not only news

topic but also what is in

style for this news season.

continued...

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Here is a month-by-month list of news

topics. Newspapers, magazines, television,

and radio are looking for fresh spins

on these ageless news pegs.

forumworkshop

FORUM WORKSHOP

January: fitness, predictions, Super Bowl

February: romance

March: Spring training

April: baseball

May: moms

June: weddings, graduations, dads

July: vacations, 4th of July

August: hot weather

September: back-to-school, football

October: World Series, Halloween

November: elections, Thanksgiving

December: holidays, year-end wrap-ups,

New Year resolutions

Another predictable aspect of media coverage

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news events are re-examined after intervals of

1, 10, 20, 25, and 30 years. Not only does history

repeat itself, so does the news. Barry Gurley, a

district manager with the Independent Order

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1989 when he organized a disaster relief team

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 35


Despite its being 200 miles inland, Hurricane

Hugo pounded the town with 135 mile-perhour

winds. Gurley’s volunteers removed

damaged trees threatening the homes of the

elderly, disabled, and poor. His month-long

campaign helped more than 800 families and

attracted more than 1,000 volunteers from

around the country. The local television stations,

radio programs, and daily newspaper all

interviewed Gurley on the hurricane’s anniversary.

A quick scan of the following

list will help you see what other

anniversaries will be making

news. Check the list and brainstorm

how you could tie-in with

these anniversaries and others.

forumworkshop

FORUM WORKSHOP

April 4, 1993: 25th anniv. of

Martin Luther King’s assassination

Nov. 22, 1993: 30th anniv. of

John F. Kennedy’s assassination

June 6, 1994: 50th anniv. of D-Day Invasion

july 20, 1994: 25th anniv. of 1st moon landing

Aug 6, 1995: 50th anniv. of Hiroshima bomb

Dec. 31, 1995: 25th anniv. of Beatle’s break-up

Lesson 5: Be An Industry Expert

“Always avoid being self-serving” is a message

we can’t stress enough. You are there to promote

your organization or cause, but the stories

you will be interviewed for will not be on this.

The reporters will want to interview you about

a subject that pertains to your industry or area

of expertise. The payoff is the mention of your

name and organization.

continued...

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FORUM WORKSHOP

forumworkshop

To promote his public relations agency, Henry

circulated his telephone index card to the local

media. Some of the subjects he was interviewed

on included:

• public relations ramifications of

the Exxon Valdez oil spill in Alaska

• marketing trends to watch for

in the 2000’s as the baby boomers age

• how small business

should attract Hispanic customers

• time management tips for busy executives

In each instance Henry was not directly promoting

his business. He was providing industry-wide

information. In his favorite interview,

he was asked what public relations advice he

would give Ivana Trump after her split with

Donald. The reporter was looking for fun

quotes, not a serious dissertation. Henry recommended

that Ivana stay in the spotlight.

“There are a number of different things Ivana

could give of herself to improve her image. She

could give out information. She could share

what she knows, maybe give a seminar on how

to get by on a budget. She could give of her

time by helping over-privileged children. She

could give of her talent by teaching a smallbusiness

seminar through her chamber of commerce.

I don’t recommend that she give money,

because she has to watch her pennies now.”

continued...

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 39


forumworkshop

FORUM WORKSHOP

Lesson 6: The 3 P’s of Media Interviews

Many of these techniques will help you get interviewed

once; to keep the media coming back

to you as a valued source, you will have to give

great interviews.

PREPARE

1. Determine what 3 points you want to make

2. Always rehearse and

say only what you plan to say

3. Make your message really simple

4. Repeat it over and over

To help you be “oh so quotable,” we believe in

the 3 P’s formula: prepare, promote, and perform.

Prepare what you are going to say in advance.

Promote your cause. And perform so

your message gets through. Use the following

checklist before any interview, from one minute

on the local news to a full hour with Barbara

Walters. This checklist was derived from the

teachings of media interview specialist Joe

Feurey, a former television news producer and

currently president of Professional Communications

Services of New York City.

PROMOTE

1. Remember that you are there

to promote your cause

2. Don’t think of this as a search for the truth

3. Say only what you plan to say

4. Work in the name of your

organization or cause frequently

continued...

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forumworkshop

FORUM WORKSHOP

PROMOTE

1. Realize that radio & TV

are performance media.

2. Keep in mind that the more prepared you

are, the more trustworthy you look.

3. Smile & project lots of energy.

4. Build performance skills through rehearsal.

5. Pretend you aren’t afraid &

that you enjoy the experience.

Lesson 7: Nine Surefire Ways

To Give Good Media Interviews

What else does it take

to give great interviews?

Here are some

excerpted tips we really

like that were compiled

by Gallen Associates:

Page 42 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

1. Rank the reporter number one.

• When you get calls from reporters, assume

they are on deadline. If you’re in a meeting or

out of town, have a designated person contact

them immediately.

2. Establish ground rules.

• Offer the writer a bio with the correct spelling

of your name, your title, and a clear description

of your responsibilities.

• Assume everything that you say will be in

print. Some input is better than not having any

input at all.

continued...

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forumworkshop

FORUM WORKSHOP

3. Get to know the reporter,

the publication, & the topic.

• Review a recent issue of the publication

before the interview.

• Try to determine how familiar

the reporter is with the topic.

• Ask the writer the objective

of the story before you start.

• Use the fax machine to provide

follow-up information, especially for

potentially confusing information.

4. Talk to the reader. Avoid technical jargon

but don’t be afraid to be educational.

• Use examples that create word pictures to

make points easy to understand.

5. Keep your promises.

• Get follow-up information

to reporters on time,

before the deadline.

• If you are going to follow up with visuals,

ask the reporter the preferred format.

6. Don’t just give answers,

give good answers.

• Don’t jump to respond.

• If you can’t back up a fact, don’t use it.

7. Use “journalism etiquette.”

• Never say “thank you.”

A good reporter who produces a

balanced story is doing his or her job.

• However, it is appropriate to acknowledge

a “job well done” and to send

a note to that effect.

• You can ask the reporter to restate

what you have said. Don’t demand.

• Don’t ask for an advance copy of the article.

• If you want to take a reporter to lunch or to

underwrite the reporter’s transportation, be

sensitive to company policy. continued...

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Page 44 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


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forumworkshop

FORUM WORKSHOP

8. Be a resource – not just a source.

• If you want to build a relationship with the

reporter, prove you are a good source. Think of

other articles or books that may help the reporter

with the article.

• If the reporter is on the wrong track or has

wrong information, don’t be afraid to point it

out gingerly.

9. Minimize distractions.

• Dedicate time to the interview and not to putting

out fires.

• Don’t interrupt the “flow” of the interview to

take phone calls.

Lesson 8: Handling A Crisis

One day it’s going to happen. It might be a lawsuit.

Maybe an accident at your place of business.

Or perhaps a labor dispute. Want it or not,

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and thrust you into

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Often the first reaction

is to say “no

comment.” This is

the worst thing you

could ever say,

short of a full admission

of wrongdoing.

Such a

comment is condemning,

as it implies you have something to

hide. The media and the public will assume

you are guilty. If your goal is to postpone comment

until you can assemble facts, there is another

phrase you can use. continued...

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FORUM WORKSHOP

forumworkshop

If you are ever asked to comment before you

are ready, say this: “it would be premature to

speculate at this time.” This is a phrase often

used by a public relations executive for one of

America’s biggest railroads whenever he is dispatched

to a train wreck. His goal is to express

concern – not blame or shame – and the intent

to find out the cause of the wreck. Tell the

media that you are greatly concerned about the

issue, it has assumed top priority, and all resources

are being used to assess the situation.

Many reporters will admit privately that you

will be treated much better by the media if you

use this approach. We all have bosses to report

to, and so do journalists. Media bosses put

pressure on reporters to get interviews. Even if

all you can say is that it’s premature to speculate,

you are helping them out.

Page 48 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Remember that you need to

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turn it into millions of dollars

worth of publicity. That’s what Robert Vicino

did when his pet project, reuniting King Kong

and the Empire State Building, went bananas.

In honor of the 50th anniversary of the premiere

of the film King Kong, Empire State Building

owner Harry Helmsley financed Vicino’s

efforts to have a giant, inflatable Kong scale this

New York landmark in April 1983. This 8-storyhigh

ape was the latest creation of Vicino’s,

who invented the advertising medium of cold

air giant inflatables. Previously concentrating

on 20-foot-high beverage cans, Vicino hoped

the stunt would cause other advertisers to go

ape over his inflatables.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 49


FORUM WORKSHOP

forumworkshop

Vicino planned to surprise the Monday morning

New York commuters, but all was not well

with the gorilla of his dreams. A building bolt

tore an 18-inch gash in Kong’s vinyl as inflation

began in the predawn hours. What then would

have been an interesting promotion turned into

a week-long international media event as Vicino’s

workers valiantly tried to turn a sagging

piece of plastic into the menacing ape of movie

lore.

In countless interviews they said that they

knew the kids of New York City were counting

on seeing King Kong on top of the Empire State

Building, and they would not quit until they

came through for the kids. Kong was fully inflated

in time for a crush of photo-snapping

tourists that Saturday and Sunday. Vicino and

Helmsley wanted Kong to remain for another

week, but the police and mayor couldn’t take

another day of gridlock. Kong was moved to

the great lawn of Central Park, a historic first

for a commercial venture.

If the situation is ugly, get

professional public relations

help. You are about

to be tried in the court of

public opinion. Abraham

Lincoln said that the man

who defended himself in

court had a fool for a

client. You wouldn’t go to

court without legal counsel.

Don’t go into the

court of public opinion

without competent counsel

as well. continued...

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 51


FORUM WORKSHOP

forumworkshop

Lesson 9: Dealing with

The Media During a Crisis

Roni Hicks, a public relations agency president

with over 20 years of experience in the field, offers

the following advice to her clients. In dealing

with the media during a crisis, here are

some specific steps to follow:

1. Provide media access to top executives.

A senior executive must

represent the company

during a crisis. The words

of a senior officer, someone

who sets corporate

policy, carry more weight

than the same statements

made by someone else.

Page 52 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

2. Be open and candid.

Withholding information

or evading questions

is almost sure to

backfire. Journalists will

learn the full story in

one way or another.

Overall media coverage

will generally be fair if

the agency sets forth

company policies and

procedures in their

fullest form. Avoid at all costs the inclination to

withhold information. The media will treat you

worse after having obtained it through roundabout

methods. This appears to the public as

though the company is deliberately covering

up some incompetence, or worse, malfeasance.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 53


FORUM WORKSHOP

forumworkshop

3. Present information from the viewpoint of

the public interest, rather than from the company’s

interest.

This is self-explanatory but important not to

overlook, since we are accustomed to thinking

in terms of company needs. Report news in the

context of public interest, especially when it impacts

public safety. Tell the whole story at once,

if possible, rather than keeping it alive in the

media while additional facts are announced or

uncovered.

4. Respond to all

media inquiries.

Again, it is essential

that the organization

avoid the appearance

of dodging media

requests.

If at all possible, maintain a log of media inquiries.

This ensures that all requests for information

are honored and provides a valuable

record for later evaluation of and monitoring of

the event’s effects.

5. Never speculate.

Guesswork can mistakenly be reported as fact,

leading to misconceptions that are difficult to

counter. Remember, too, that what you say may

create expectations for which you will be accountable

in the future. Make promises you

know you can keep.

6. Remember past performance

when developing responses.

The organization’s past record of performance

will serve well in a crisis. Stress the positive

where appropriate.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 55


forumworkshop

FORUM WORKSHOP

7. When you read a prepared statement, tell

the truth without being too expansive – then

be quiet.

Wait for the press to ask questions before going

into unnecessary detail. The reporters may not

be interested which will abbreviate the soon-tobe-published/aired

sad tale.

8. Relax.

When being interviewed, try not to view the reporter

as an adversary. Mentally block out cameras

and notebooks and concentrate on the

message. Try to think of it as merely a dialogue

between two people.

Top Self-Marketing Secrets

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2. Send telephone index cards to the media listing

yourself as an expert in your chosen subject.

3. Send a short note with the cards to appropriate

newspaper, magazine, radio, & TV people.

4. Don’t wait for media to call you. When you

see a breaking story that you can comment on,

call them so you will be the quoted authority.

5. Use news releases to obtain small articles that

keep you or your organization’s name in front

of the public.

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Page 56 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 57


FORUM WORKSHOP

forumworkshop

6. Figure out ways you can comment on predictable

seasonal and anniversary stories that

are certain to be covered by the media.

7. Avoid being self-serving when you are a resource

to the media. Always be willing to help

in any fashion, even if you and your organization

are not the focus of the attention.

8. Learn how to give great interviews so the

media will keep coming back for more.

9. If you don’t know what to say during a crisis

to the media, at least say that it would be premature

to speculate. Never, ever say “no comment.”

There’s No Free Brunch

Do’s & Don’ts of Media Bread Breaking

“Don’t call us, we’ll call you.” No one will ever

feed you that line as often as the media – that is,

if you are green in how to win media friends

and influence coverage.

You call a radio producer and ask him if he got

that news release you sent. He says he doesn’t

remember, but he’ll call you if he’s interested.

You ask the business editor if

she plans to run your story in

the Sunday newspaper. She

says it’s not likely; you’ll

know if you see it.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 59


FORUM WORKSHOP

forumworkshop

You telephone the assignment editor at a TV

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will interest their readers, viewers, or listeners.

Your chances of getting coverage increase once

a media rep can match a name with a face.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 61


FORUM WORKSHOP

forumworkshop

Dorothy and Robert DeBolt, parents of 20 children

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husband-wife speaking team, humanitarians,

miracle workers, and pioneers in their fields of

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advantage of press and media interest in their

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and furnished some of her own stories

and letters to editors.

Later, when Dorothy

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through regular appearances

on local television

and even a

national appearance on

the “Tennessee Ernie

Ford Show.” From her small foothills town, she

fed items to San Francisco’s esteemed columnist,

Herb Caen.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 63


FORUM WORKSHOP

forumworkshop

“I don’t know whether Herb felt I had a certain

ability with news ‘hooks,’ or whether he simply

appreciated my audacity in submitting my

items, but he used them,” says Dorothy. “And

the more he used them, the more our fame

grew.”

One of the most famous Caen quips came in the

early 60s when Dorothy, a widow with 7 children,

booked her brood to sing at a local church.

She fed an innocent remark by one of her sons

to the columnist and the following appeared in

the paper: “Dorothy Atwood, the spunky Oakland

widow who has organized her 7 children

into the Atwood Family Singers, took them to a

party where an unknowing guest asked 12-

year-old Marty: “Where’s your father?’ ‘We

don’t have one,’ replied Marty. ‘All we have is

an unwed mother.’“

Page 64 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Through his column,

Caen continued to

follow Dorothy, covering

her marriage

to Bob DeBolt, their

new adoptions, their

movie, and their

book. “Constant references

in Herb’s incredibly

popular

column are something

for which a

press agent would

give his life. I got

them for nothing!” says Dorothy. “The name

recognition he provided me, and later Bob, our

family, and our work, has played one of the

greatest roles in any successes we have had in

our careers.”

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 65


FORUM WORKSHOP

forumworkshop

Angles & Integrity Sell Stories

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when someone is throwing out

an idea that he or she doesn’t

necessarily believe in just to try

to get an organization's name in

print. “Sincerity is important,”

he says. “Provide a commodity

that a reporter needs.”

Page 66 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

When he worked on the other side of the editor’s

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 67


forumworkshop

FORUM WORKSHOP

Evans says he paid attention to those who had

done their homework and had read what he’d

been writing. “They had studied what I was

covering and could speak intelligently about it,

making references to stories I had done in the

past,” he says. “Yes there are egos involved and

you have to appeal to them. But be sincere, not

artificial.”

Wooing Locals at a Brown-Bag Affair

Bill the event as an informal gathering of members

of your company who would like a chance

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better at a time convenient to the reporter. Host

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his or her beat as well as those of associates,

what is being looked for in stories, what has

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that pique interest.

Don’t wait until you have a story that deserves

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best ways to get to know local reporters who

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lunch.

Take copious notes and refer

to these how-to’s the next

time you are ready to write

and send a query. Streamlining

the information in exactly

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that specific media person

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 69


Page 70

FORUM WORKSHOP

forumworkshop

And while you are writing down business

points, don’t forget personal details like the reporter’s

alma mater, spouse’s name, favorite

sports, type of pet, vacation plans, and other interests.

These can be icebreakers in conversation

or reasons to communicate with the

reporter on a more social basis. When you see a

story on Switzerland in a magazine, clip it and

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there next summer. Form media linkages

like you would any other type of business connection.

Most people treat the media differently

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human, too!

Henry’s former company, Roni Hicks & Associates,

makes brown-bag lunches a monthly

event. Regardless of how pressing it is to get a

particular editor’s interest in a story, one motto

SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 71


FORUM WORKSHOP

forumworkshop

Then when it is business as usual and the account

exec makes the pitch call, it can be done

on another level. Instead of immediately diving

into describing the news angle, the exec can ask

about the reporter’s recent vacation or talk

about the upcoming ball game. But the feeling

of camaraderie always has to be genuine;

there’s nothing worse than a phony friend.

Diane and several other

agency principals, all

members of their professional

association,

Public Relations Society

of America, take

their show on the road.

Every month or so, one

member of the team

arranges a meeting

Build Your Own

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for breakfast, lunch, or an afternoon coffee for

a roundtable discussion with the reporter, editor,

or producer.

Even though you could consider these public

relations professionals as competitors, they

know that one good story doesn’t preclude coverage

of another. You can do the same with colleagues

in your field. Sometimes there’s

strength in numbers. Joining forces to meet the

media may encourage more coverage of your

field and may encourage the idea of an industry

round-up story in which several of you are

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Page 72 SEPTEMBER 2022 |

RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 73


FORUM WORKSHOP

forumworkshop

Taking Your Story National

Editors of national magazines, trade journals,

and newspapers can’t come to a brown-bag affair

at your office, but you can certainly go to

them. Face-to-face meetings are invaluable

when you hit the big time.

If you’ve got a business meeting or conference

to attend in a publication’s headquarter’s city,

write ahead to the editor. Whenever possible, a

month to 6 weeks lead time is preferable. State

the week you will be in town and ask if you can

drop by for 10 minutes to present some story

ideas. Then follow up with a phone call 3 or

more weeks before you leave to set a meeting

time. If you’re down to the wire when you decide

to pay an editor a visit, call instead of writing

Writing, however, is preferable because if

you call the editor at a busy time, you are less

likely to be put off if you are following up on a

letter.

Having ideas for national

media is essential. While

information-gathering

meetings are the ticket to

local media relations, on a

national level editors simply

don’t have the time. This is the one time

when it’s okay to put on the moves immediately.

Show up at your meeting with a number

of ideas honed specifically to that magazine or

newspaper. Write them out in query letter form

so that the editor doesn’t have to take notes and

has an outline of your idea to pass along to

other decision makers.

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 75


FORUM WORKSHOP

forumworkshop

Before you leave, give the editor your telephone

index card that has a subject heading

(e.g., Stockbroker, Jeweler, Dietician) so that

you can be found when your name has faded

from memory but your subject area is remembered.

Succeeding in Planned

Media Interviews

We have described how to write a news release,

but here are a few more tips that will keep those

precious relationships with your media contacts

intact.

Once you are in the editor’s office, chances are

you’ll have an opportunity to discuss other

ideas that you haven’t fleshed out. Running

these by the editor will give you an inkling as

to whether the idea has merit for a national

story and if it is something you should pursue

once you’re back in the office.

1. Don’t send out mass mailings unless you

have breaking news. Offering exclusives is a

good way to build relationships with editors

and reporters. Don’t send the same idea to

morning and evening papers if they are archrivals.

Instead, choose one. If you really feel

pressed, give them a deadline, “I’m offering

this to you exclusively through ‘X’ date (a week

is long enough) and will not propose it to another

publication before then.”

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 77


FORUM WORKSHOP

forumworkshop

Patricia Dibsie, a reporter, says never give an

idea to more then one paper, or they will see

you as a traitor. “You owe it to yourself and the

media to read newspapers and get a handle on

various writers, so you can talk intelligently to

the reporter and propose a just-right idea for

him or her,” she says. “Once you know the reporter’s

beat and style, call on the telephone to

go over the idea before you send the release to

see if there is interest or (to see) how you can

streamline the idea. But if the reporter is on

deadline, be thick-skinned enough to call back.

Exclusivity also goes for interview-format

shows. They don’t

want to air topics that another

has done or is planning to do.

It’s better to have one major

piece of coverage than none. If

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Rarely should you use the cookie-cutter approach

for news releases. Streamline them to

the reporter or producer. For newspaper exclusives,

a query letter is probably the best bet.

This letter talks directly to the reporter, immediately

seems personal, and whispers exclusive.

For television or radio, your query or

release might read as though a TV audience

was listening for 30 seconds.

Read more about

“Taking Your Story National”

in our next article.

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Page 78 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


WE HAVE BUYERS!

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 79


Start Your Own

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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 81


The Complete Guide to Making Money at Auctions!

AUCTION

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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying

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Page 82 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 83


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Page 84 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 85


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Page 86 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 87


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Page 88

Page 88 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE


Trade

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Trade Magazines

Swap Meet

This exciting monthly magazine

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Page 89 89

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 89


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to

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Page 90

Page 90 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE

Business Directories


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and phone numbers! And, unlike other

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you to purchase updates or subscribe

to monthly or weekly pay-per-listing services, once you have

this book - You need to buy nothing else! It’s an incredible book you

can use minutes after you receive it. Change your life today. Buy a

home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

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goods dirt cheap ...even free! Written by a

retired liquidator, the author shares his well

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Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org

Page 91

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 91


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Page 92

Business Directories


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 93

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 93


FORUM PUBLISHING CO.

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THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 95


SEPTEMBER 2022

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

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