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DAY 5

TUESDAY 6 TH SEPTEMBER 2022

HALL 3.1

STAND 101

HALL 25

STAND 101

HALL 8.2

STAND 101

IFA 2022

TAKE A BOW

BUSINESS CONTINUES

TO FLOURISH

NEWS

NIVONA'S NEW

MACHINES

FEATURE AN

IMPROVED

MILK

FROTHER

#4

EXPERTS IN

SUSTAINABLE FAMILY

ENTERTAINMENT

#08

EXCLUSIVE

INTERVIEW

YANNICK FIERLING

CEO, Haier Europe

#6


Morning

Briefing

By Kai Mangelberger,

Director IFA 2022

Good morning and welcome to the

final day of IFA 2022. It has been

an absolute pleasure, and I would

like to start by saying thank you to

all those who have worked so hard

to make these last days a success.

It is now more important than ever

for our industries to come together

and meet face-to-face, not only to

conduct high-quality business, but

haven't already, definitely explore

IFA NEXT in Hall 20 where startups,

research institutes, associations and

industrial enterprises will continue

to present a wide range of forwardlooking

technologies.

This morning's sessions, starting at

10:30am, will be discussing artificial

intelligence, augmented robotics and

immersive experiences. Later in the

"We're on the home

straight and it's a

winner"

Make sure to visit our special areas,

including the Smart Home, iZone and

Reseller Park. Here you will discover

all the facets of today’s digital home,

mobile accessories and a carefully

curated B2B marketplace.

We have also transformed the

exhibition grounds under the Radio

Tower into the IFA Sommergarten -

"Entertainment City", with plenty of

fun activities, autograph sessions

with TV stars, top athletes and

football players, live cooking and

talk shows, as well as games and

e-sports events, shows for children

and adults.

Remember that all of the IFA

keynote speeches and other various

convention formats are livestreamed

on our new virtual B2B platform IFA

Virtual, and will be available a day

later on the platform as videos on

demand.

also to exchange ideas and solutions

and overcome the challenges of

tomorrow.

Over the past few days, the world's top

tech brands and retailers have filled

the halls of Messe Berlin, showcasing

their latest products and services,

and the show continues today. If you

afternoon, there will be more startup

pitches and stories before the winner

of the day is announced at just after

5pm.

There are also plenty more innovative

solutions to discover at the booths

and stands of our exhibitors, who

have come from all over the world.

Finally, I want to say thank you all for

coming. Whether it was your first time

or your return to IFA, it has been an

honor to share this international stage

with you. Despite the challenges we

have faced over the past two years,

the industry is still standing strong

and IFA 2022 is testament to this.

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IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022 3


I NEWS I

Nivona's new

machines feature an

improved milk frother

With all-round improvements

from previous models, two new

coffee machines from Nivona are

debuting at IFA 2022.

Coffee specialists Nivona are

introducing two new fully-automatic

models at IFA 2022. The NICR 690

and NICR 695 are described by the

company as "all-rounders for more

milk froth", with a unique twist too.

The machines produce coffee and

milk directly from the outlet, while the

milk valve can be opened by simply

turning a rotary knob. Furthermore,

the machines are designed to be easy

to clean, ensuring a user experience

that is quick and simple too.

With the 6 Series, Nivona has put

the focus on customer experience

and product innovation, producing a

model that produces better milk froth

than its predecessors. The company

has developed its technology for the

Easy Sputamore milk frother, ensuring

every last drop of milk receives the

frothing treatment, "because it's what

goes into the cup that counts for a

unique quality of cappuccino."

Nivona says its new coffee machines

are easy to operate and easy to

clean too. The Easy Sputamore milk

frother is straightforward to clean

using the EasyClean function, and the

descaling time has been shortened in

comparison to previous models in the

series.

As for the coffee itself, Nivona's new

models offer a conical grinder and

removable brewing. As well as an

adjustable grinding feature, the NICR

690 and NICR 695 can serve a long

coffee and espresso at the same time.

A more compact design rounds off

the best features of the NICR 690 and

NICR 695, with a matte black elegant

front. "For enjoyment’s sake, the look

and feel have to be right too," says

Nivona. g

Hall 4.1 / Stand 204

KEY SELLING POINTS

Improved milk frother

Easy to clean

Influence the brewing process

thanks to 'Aroma Balance System'

Kuvings looks to the

future with a pipeline

of innovative products

Kim Jongboo, CEO of Kuvings,

speaks to IFA International about

their IFA innovations, and about

what is coming next for the

company.

Mr. Jongboo explains: "The most

important development will be the

introduction of our kitchen appliances.

If you look at the current European

market, there is lots of room for

innovative products like our juicers

and blenders. We have several new

innovations that we have been working

on for several years, and which we are

planning on releasing next year.

Kuvings has been gaining a reputation

as a premium brand over the past

few years, and we're going to try and

build on that with the launch of new

products next year. Our R&D teams

are working on eight different types of

products for the EU market.

These will first be launched on the

European market, and then in other

territories including the U.S. and

Australia."

The company is presenting its latest

innovative blender and juicer at IFA

2022, the Chef CB1000 and REVO830,

which have several innovative

features, including smart cutting and

Smart Cap technology.

Visitors can see these smart devices

in action at the company's stand (105,

Hall 5.1), and taste the freshness of their

juices and smoothies for themselves.

All of the company's products are

geared towards promoting a healthier

lifestyle, by ensuring nutrients and

vitamins from fruit and vegetables

are not lost during preparation and

processing

Hall 5.1 / Stand 105

4 IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022

news.ifa-berlin.com


I NEWS I

LG Electronics rolls out red tech carpet

for visitors at IFA 2022

Under the theme "Life, Reimagined", visitors can embark on a journey

through LG’s universe of smart life solutions in Hall 18

They can experience first hand the

company's latest innovations on

display throughout the hall.

One of the brand’s major highlights at this year’s

trade show is the premium 97" OLED evo Gallery

Edition TV, the "world’s largest OLED TV" according

to LG, which is impossible to miss at the entrance,

with its self-lit OLED picture quality, advanced

AI-based image-processing technologies and

impressive scale.

Just a stone throw away, the Flex Arcade Zone, with

its bright neon lights, is full of the company’s latest

gaming products, including the LG OLED Flex

Gaming TV. There are also several gaming stations

where visitors can try out new console games and

old-school classics.

In the Lifestyle Zone, visitors can sit back and relax

in a comfy armchair, and watch as LG's stylish TVs

blend into the stylish living space and transform

into what the company describes as a "work of art".

They can also enjoy LG's OLED Objet Collection,

its newest audio solutions, such as the distinctive

LG XBOOM 360 wireless speaker, and exclusive

furniture pieces and home accessories from

premium Dutch lifestyle brand, Moooi.

LG’s Insta View powered by ThinQ was developed

to brighten the mood. The MoodUP Refrigerator’s

doors serve as a screen which can be customised

to display various colours or backgrounds. But it’s

not just about screens

Also part of LG’s ecosystem, is the LG PuriCare

Aero Furniture which will deceive visitors into

thinking it is simply a piece of furniture, when I’m

fact it is an air purifier and wireless phone charger

as well. Needless to say the LG hall is a must visit

for anyone looking to catch a glimpse of what a

smart home might look like in the near future.

LG’s Tone Free fit earbuds, designed in collaboration

with Meridian, are waterproof, even in running

water and can be tested upon request. Step into

LG’s ThinQ ecosystem which connects all of its

latest home appliances. Devices, including the LG

Washtower and LG Styler Series can be remote

controlled via the company’s ThinQ App.

Other innovations on display at IFA include LG’s

total shoe care solution, the LG Styler ShoeCase and

ShoeCare, AI washer and dryer models that make

laundry management faster and more convenient.

attendees can also get ‘hands on’ with LG’s latest

ergonomics- and productivity-enhancing monitors

at the Ergo Monitor Workstation, and its growing

selection of gaming displays at the UltraGear

Gaming Monitor Play Zone.

Those who are unable to attend the booth in person

can still take a tour of LG connected universe

and booth via videos uploaded to the LG Global

YouTube channel

Hall 18 / Stand 101

LG UNVEILS STYLER

SHOECASE AND

SHOECARE AT IFA 2022

LG Electronics is revolutionising the at-home shoe

care experience with the introduction of LG Styler

ShoeCase and ShoeCare at IFA 2022. Equipped with the

company’s hygiene-enhancing TrueSteam technology,

LG’s total shoe care solution provides an ideal

environment for storing shoes by protecting against

humidity and fabric-discoloring UV light. It is also a

great way for shoe enthusiasts to show-off their favorite

pairs, offering interior features such as a 360-degree

rotating turntable and a modular design that makes

it possible to stack up to four cases on top of one

another. Moreover, the new LG Styler ShoeCare solution

optimizes the management of various shoe types,

including leather, suede and sports footwear, with its 10

different courses. Depending on the type and fabric of

the shoe, it sophisticatedly controls its use of TrueSteam

to refresh the shoe

IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022 5


I NEWS I

Experts in sustainable

family entertainment

More of an informal guided

tour than a press conference,

Expert SE demonstrated

its family-oriented strategy

and renewed sustainability

mission, continuing the

"we Kendo better" initiative

established last year for the

40th anniversary of Kendo, its

own-brand product portfolio,

unique in the electronics

retail trade.

Acknowledging IFA Berlin's status as

the most important trade fair for the

company, Frank Harder, board member

for sales, marketing and e-commerce

at Expert SE, presented a new brand

strategy and new products too. "We have

built and established Kendo as a trusted

brand over the past 40 years. With our

new premium design and contemporary

specifications, we are now presenting

Kendo [as being] even younger and

more modern. We are convinced that

we can offer our customers attractive

added value with our Kendo products,"

Harder said.

In terms of price, the Kendo products

are in the entry-level to mid-price

segment, without sacrificing highquality

materials and high standards in

the area of sustainability. “The topic of

sustainability is very important to Expert,

and is constantly being expanded. The

conscious handling of the topic is also

reflected in the sustainable materials

in our new products," explained Holger

Pöppe, department manager for brown

goods at Expert SE. As well as plasticfree

outer packaging, all new Kendo

products are produced in a plasticneutral

manner, in co-operation with the

Plastic Free Planet organisation, using

plastics removed from the ocean and

recycled.

expert's IFA 2022 display sees new

products from 20 different exhibitors,

Family entertainment at the forefront of expert's IFA hall

including Lego, on show in Hall 7.2a.

Own-brand launches include the Kendo

Partybox, a large, powerful Bluetooth

party speaker with LED light effects that

change to the rhythm of the music

Hall 7.2a / Stand 101

6 IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022

news.ifa-berlin.com


I NEWS I

ADVERTORIAL

SumUp pays

it forward

The company has pledged to donate 1%

of its revenue to support environmental,

educational and entrepreneurial causes

Fresh 'n Rebel founder and chairman Pim Schoonenberg

IFA Opening Round Tour at the booth of SumUp Services Franziska Giffey, Governing Mayor of Berlin (m.l.),

Alvaro Arentsen, Trade Marketing Lead Europe SumUp Services GmbH (r.)

Founded in 2012, SumUp is the

financial partner for more than four

million small merchants in over 35

markets worldwide, helping them

start, run and grow their business. At

IFA Berlin, the company has a range

of products on show - including small

portable card-readers, optimised for

smartphone payments, and slimline

touch-screen checkout terminals.

Through its SuperApp, SumUp

provides merchants with a free

business account and card, an online

store, and an invoicing solution,

as well as in-person and remote

payments seamlessly integrated with

SumUp’s card terminals and point-ofsale

registers.

SumUp says it is committed to

leveraging its success to make the

world a better place, and has pledged

to donate 1% of its revenue to support

environmental, educational and

entrepreneurial causes. The company

website has a series of posts offering

invaluable business advice, free of

charge, demonstrating a philanthropic

desire to help. In 2022, SumUp was

recognised as a Top Global Employer

for the LGBTQ+ community by the

Stonewall Workplace Equality Index.

Claiming to believe in the "everyday

heroes", part of the company's

message is "Whether you’re a street

food vendor, a salon owner or a sales

assistant we want to make technology

that anyone can use and everyone has

access to. We’re there for the smallest

of businesses."

The SumUp team have been kept busy

on their stand; one notable visitor this

weekend was Franziska Giffey, the

Governing Mayor of Berlin, who had a

very close look at the most advanced

card terminal: the SumUp Solo

Hall 11.2 / Stand 106

Take

Fresh 'n

Rebel's

hearing test for

tailor-made music

Fresh 'n Rebel is offering tailormade

music to people's ears, with

its special sound booth at IFA

2022

Attendees are invited to step inside

the soundproof studio and take the

Personal Sound app test to check

their hearing. A selection of songs

is then played, with all sounds and

frequencies specifically tailored to the

listener's hearing.

Founder and chairman Pim

Schoonenberg said: "The feedback

has been amazing. For some people,

the change is small, because they have

good hearing, but for others they are

so surprised and say it is incredible

what they can hear."

The company's standout product,

Clam ANC headphones, launched last

year, but could not be presented in a

live environment due to the pandemic.

Now, consumers, distributors and

retailers alike are trying out the unique

technology, along with the new Bolt L2

speaker and Twins ANC Earbuds.

Making his eighth appearance at IFA,

Mr Schoonenberg said: "Now we are

finally back at IFA and I am very happy

that we came. We have had so many

meetings, and the quality of those who

are here is very good."

Outside the halls of the trade fair, the

brand is developing the latest Clam

Elite product, which is set to launch

in the second quarter of 2023. "This

product is completely different to

any other of its kind in that it has a

very institutional user interface," Mr

Schoonenberg explained. "People

are always struggling with buttons

on headphones, but we have come

up with a really cool invention with

buttons that you can turn and feel

intuitively"

Hall 4.2 / Stand 105

IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022 7


I EXCLUSIVE INTERVIEW I

IT IS ALL ABOUT IOT,

ECOSYSTEMS AND

OFFERING SOMETHING

WHICH IS VERY

DIFFERENT FROM

JUST WASHING YOUR

CLOTHES OR CLEANING

YOUR DISHES.

Yannick Fierling

CEO, Haier Europe

LISTEN TO OUR

EXCLUSIVE

INTERVIEW WITH

YANNICK FIERLING

ON IFA'S MONTHLY

PODCAST

- IFA TECH TALK

EPISODE #7

8 IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022

news.ifa-berlin.com


I EXCLUSIVE INTERVIEW I

Haier Europe demonstrates

leadership in IoT and

Connectivity

An exclusive Interview with Yannick Fierling, CEO of

Haier Europe on the run up to IFA 2022

Household appliance giant Haier Europe has been able to grow consistently

over the past few years by innovating where it matters. CEO of Haier Europe

Yannick Fierling sat down with us to discuss the industry at large, the

importance of the end consumer and the company's presentation at IFA

2022.

How have you seen the household appliances

industry fare during 2022?

First of all, we are just coming out of an incredible

period with Covid and now we are facing a

considerable increase in raw material inflation

rates. Container costs have also been rising

significantly in the last two years and now I think

we are in the middle of a market contraction

across Europe, the same contraction which we

are seeing across the industry worldwide.

These have been three challenging years, but

out of a crisis comes a lot of opportunity as well.

I think the world has been rapidly changing,

especially when it comes to topics like intelligent

manufacturing, artificial intelligence or smart

home - an amazing accelerator in terms of

connectivity and getting our homes smarter.

How are you adapting to smart technology?

What do you see the future bearing?

For Haier's worldwide and regional branches, this

is not something new. Our vision has always been

to be the consumer's first choice for smart homes,

not only in the region, but across the globe, and

we have received much recognition for that.

Today we have more than 40% market share for

connected products, and this will rise to 100%

of our products in the future. Our aim is really

to move from selling a product to selling an

experience to the end consumer. It is all about

IoT, ecosystems and offering something which is

very different from just washing your clothes or

cleaning your dishes.

neutrality in the coming years. We are also looking

at what sets our products apart. I think the fact

that our appliances are connected offers great

opportunities in terms of durability and reliability.

Exactly like your phone for instance, we will be

able to upgrade and update any software we have

in our appliances, making them more durable in

the future. We will also be able to predict failures

for connectivity and run a diagnostic.

We have put forward a very strong agenda

for 2030 in terms of sustainability and social

responsibility. We have a full programme on it,

and it is certainly one of the most important

investment channels, because our environment is

what is most precious to us all.

What role does IFA play for you?

Every single year since we have been

participating in IFA, we have been growing our

space. We have been trying to present different

products and novelties, and we have been

accelerating the pace of our launches. This year,

under the concept of 'Connect to Extraordinary',

our 3.700 square meter booth at IFA Berlin 2022

demonstrates our growth strategy and leadership

in IoT and connectivity.

We have introduced what we are calling 'Haier

Europe Open Enterprise' where we try to see

ourselves as a brand of very reactive and flexible

start-ups working with other start-ups, and trying

to cooperate with a lot of third parties around us

FOCUS ON END

CONSUMER WITH "ZERO

DISTANCE" PHILOSOPHY

When asked about the strongest territories for demand

of its products, Fierling was keen to emphasise the

company's focus on the end consumer rather than

regional demand.

"In terms of focus, our thinking is not about territories, it is

really about the end consumer. Thanks to our multi-brand

strategy, and in line with our zero distance to consumers

philosophy, we are able to understand customers’ needs

and provide solutions tailored to their needs.", Fierling

said

COLOURFUL AND

CONNECTED PRODUCT

LAUNCHES AT IFA BERLIN

Speaking at the Haier press conference last Thursday,

Fierling highlighted several IFA product launches across

all of the group's brands - from the quirky Italian design

of the "smallest washing machine on the market" - the

Aquamatic by Candy - to the HF9 cordless stick vacuum

cleaner range from Hoover. He also demonstrated

how connectivity and efficiency are key to exceeding

customer's expectations. "A Haier washing machine with

A-class efficiency, at a price point of €399, will pay back

its full cost within five years through energy efficiency and

connecting to the smart grid for lowest-tariff operation"

he said

Many companies are looking at ways to reduce

carbon footprint and become more sustainable.

How are you tackling this at Haier?

Sustainability is one of our pillars, and like

everybody else we are working on reducing our

carbon footprint. We have plenty of KPIs to reach,

with very clear goals in order to achieve carbon

Hall 3.1 / Stand 101

Candy Aquamatic - the smallest

washing machine on the market

IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022 9


I EXCLUSIVE INTERVIEW I

“WE ANALYSE

THE NEEDS AND

EXPECTATIONS

OF CONSUMERS

WELL, AND

CLOSELY

FOLLOW THE

TECHNOLOGIES

OF THE FUTURE”

Vestel focuses on the future

CEO of Vestel welcomes a return to IFA with an eye on future technology

Enis Turan Erdoğan, CEO of the Vestel Group of Companies,

speaks with us about 30 years of IFA participation, as well as

the new product and strategical focuses for Vestel moving

forward.

How does it feel to be back at IFA

2022 in person?

We have been participating in IFA

for 30 years. After two years off due

to the pandemic, we took our place

at the fair with hundreds of our

technologies again this year. We

are happy to be at IFA again and to

exhibit our technologies, covering a

wide scale from consumer electronics

to white goods, smart home systems

to automotive, battery solutions,

and professional displays, within the

framework of our sustainability vision.

What product categories are you

focusing on and why?

We aim to add convenience to the life of

the consumer through technology. We

analyse the needs and expectations of

consumers well, and closely follow the

technologies of the future. Artificial

intelligence (AI), software and the

internet of things (IoT), smart home

and battery technologies are some of

our top priorities.

We want our technologies to enter

every home, reach everyone, and we

all want more comfortable moments

and better days for our customers.

Sustainability is one of the major

themes at IFA 2022, what steps is

Vestel taking to be more sustainable?

Vestel’s vision is to be a technology

company creating social and

environmental benefits through

accessible and smart products that

make life easier. The company’s

sustainability strategy is fully

integrated into its business strategy.

In this context, Vestel aims to achieve

human-oriented transformation in its

entire value chain through the power

of technology; to become a net zero

company in its entire value chain by

2050; and to develop solutions that

meet the needs of a sustainable future.

To support the transition to a net

zero emissions economy, Vestel is

applying innovative business models

and adopting circular economy

practices. The company is focusing on

energy efficiency, renewable energy

usage, resource efficiency and water

stewardship in its production. Vestel is

designing products that use recycled

and recyclable materials, which

are free from hazardous chemicals,

durable, easy to repair as well as

energy and water efficient.

Vestel is adopting human capital

development practices, gender

equality, human rights, and social

benefit as its basic principles, striving

to ensure that all its value chain

partners are fully compliant with the

company’s code of conduct

Vestel is spreading the transformation

culture driven by technology and

digitalisation to the entire company.

As one of the leading technology

companies in Turkey and across

the globe, Vestel continues to

work to complete the Industry 4.0

transformation and make a transition

to fully automated smart plants.

Backed by its competencies in AI

software and IoT, Vestel also plays a

leading role in smart city and smart

home platforms

Hall 8.2 / Stand 101

VALUE-ADDED

SERVICES

AND DIGITAL

SOLUTIONS:

VESTEL’S

FOCUS

MOVING

FORWARD

Erdoğan describes Vestel as a

technology company focusing on

value-added services and digital

solutions. Regarding the short- and

long-term future, the company

is heavily focused on strategies

in research and development,

innovation and digital

transformation. Furthermore, Vestel

aims to increase its export power

in the future through ongoing

investments and partnerships

across the globe.

“We want our technologies to

enter every home, reach everyone,

and we all want more comfortable

moments and better days for our

customers”, said Erdoğan. “We are

constantly working on this, looking

for the best and the newest. We

develop our products and services

by keeping the consumer in the

centre, directing technology

and differentiating in a holistic

experience”

IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022 11


I SPECIAL FEATURE I HOME APPLIANCES

ADVERTORIAL

Viomi turned up

the heat with a host

of new launches at

IFA 2022

Euroflex's

Vapour Line

presents

new way of

cleaning

The Euroflex steam cleaning range

is appropriately named “Vapour”

with a boiler that superheats water

to 130°C, creating a hotter and drier

steam. The Vapour Line is on display

at IFA 2022 where attendees can

discover more about the technology

which relies on a high-grade stainless

steel boiler. Euroflex has also added

new Ultra Dry Steam Technology to

all its floor steam cleaners, using a

hot plate underneath the base that

acts as a heat booster to remove

dirt fast. The hot plate also helps

to dry out accumulating moisture

on the pad for a streak free finish

Hall 8.1 / Stand 165

KEY SELLING POINTS

Floors dry fast, without streaks

Safe to use on most sealed

hard floors

Chemical free cleaning

Smart home specialist Viomi is presenting its new robot

vacuums at IFA this year, having developed a what it

describes as a "unique IoT @ Home platform".

Consisting of an ecosystem of

innovative IoT-enabled smart home

products, together with a suite

of complementary consumable

products and value-added

businesses, Viomi says the platform

provides an attractive entry point

into the consumer home. It enables

consumers to intelligently interact

with a broad portfolio of IoT products

in an intuitive and human-like manner.

The company's aim is to "make daily

life more convenient, efficient, and

enjoyable while allowing us to grow

our household user base and capture

various additional scenario-driven

consumption events in the home

environment".

The brand is showcasing three of

its flagship products at IFA 2022,

including Alpha 3 Max Robot Vacuum,

the Alpha 2 Pro and the Cyber Pro.

VIOMI ALPHA 3 MAX

ROBOT VACUUM

The all-in-one, totally hands-free

robot vacuum is almost completely

self-reliant. It is able to self-wash,

self-dry and self-empty. Viomi says it

has superior 5000Pa suction to easily

remove dust from every crevice, as

well as double pressurised rotating

mopping for deep cleaning. Like

the Alpha 3, it can also intelligently

identify carpets thanks to its ultrasonic

function, and auto lift up the mop to

prevent the carpet getting wet.

VIOMI ALPHA 2 PRO

ROBOT VACUUM

Described as a "revolutionary anticollision

cleaning master", the Alpha

2 Pro features four laser lidar sensors

for ultimate obstacle avoidance,

and to map the user's home quickly,

and with precision. Other features

include superior 4000Pa suction,

plus the auto-dumping system 2.0,

which ensures there's no secondary

pollution during cleaning, Viomi says.

VIOMI CYBER PRO

CORDLESS VACUUM

The premium, 3-in-1, cordless, wet/dry

vacuum cleaner features upgraded

cleaning technology including an

upgraded edge design, ensuring

there are no cleaning blind spots and

a spot cleaning spray for stubborn

stains. With a 4000mAh super-large

capacity battery, it can easily clean

200m 2 (2153ft²) at once, and last as

long as 35+ minutes, plus it features

self-clean and air-dry tech for easy

maintenance, saving the user time

Hall 6.2 / Stand 109

Kärcher's cordless

vacuums for houses

big and small

Kärcher is extending its range of

cordless devices with two new

battery-powered vacuum cleaners

on show at IFA 2022. With the VC 4

Cordless myHome and VC 6 Cordless

ourFamily battery-powered vacuum

cleaners, Kärcher presents two flexible

devices that can clean any household.

The fully-charged VC 4 model can

reach a period of use of around 30

minutes. Meanwhile, the VC 6 has a

run time of approximately 50 minutes

Hall 4.1 / Stand 213

KEY SELLING POINTS

Cordless design for flexible use

Effective HEPA 12 filter

Easily converted into handheld

cleaners

12 IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022

news.ifa-berlin.com


HOME APPLIANCES I SPECIAL FEATURE

I

ADVERTORIAL

Clean smarter: Aiper set

to unveil new dive series

at ifa 2022

Dive A

The company that innovated robotic

pool cleaners by creating the world’s

first cordless models is set to unveil

their new Dive series at IFA 2022 (Hall

7.1a, Booth 116).

Pool owners will now spend less time

cleaning with two new products – the

Dive A and Dive E. This new collection

of robots features longer cleaning

times, shorter charging times, and

broader surface cleaning capabilities.

The Dive Series is equipped with

Aiper’s gyroscope technology, dualdrive

motors, self-parking capabilities,

new filter bags, and an upgraded LED

indication system. All of this to say,

Aiper is raising the stakes in the pool

cleaning industry

Hall 7.1a / Stand 116

Dive E

ADVERTORIAL

Garmin unveils

Music Edition GPS

smartwatches

Garmin has unveiled the Venu Sq

2 and Venu Sq 2 – Music Edition

GPS smartwatches. With a robust

set of health monitoring features,

these smartwatches makes it easy

to connect mind and body. Offering

popular built-in sports apps and

fitness features, they are made to keep

up with an active lifestyle. With 25+

preloaded GPS and indoor sports

apps, it’s easy to switch up a workout.

Pair with a smartphone to receive

text messages and view social media

updates

Hall 4.2 / Stand 302

Hall 7.2a / Stand 101

KEY SELLING POINTS

Value-for-money

User-friendly navigation

Great autonomy

IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022 13


Travel the world in a day

at Dayholi's VR dome

Correct your exercise

technique with iPixel

Dayholi is taking IFA NEXT visitors

on a virtual world tour with its

spectacular dome technology.

The VR experiential bubble takes

virtual reality to the next level,

incorporating sight, smell, touch,

sound and movement. Users can

choose a personal guide from

Dayholi's global database, before

heading off on a virtual adventure

full of new places, exciting events

and fascinating experiences

Hall 20 / Stand 248

KEY SELLING POINTS

Virtual travel to spectacular

locations across the world

Fun and cost effective 360°

training videos

Virtual access to sold-out

concerts and shows

iPixel claims to be the best way to workout

at home, with its cutting-edge AI computer

vision technology that can run on a

smartphone. Using a lightweight exercise

recognition algorithm, it detects poses

by determining the position of the body

in the camera image. The company has

three standout fitness-related applications:

Exercite, described as a global AI fitness

platform, Exercite for Partners, a B2B

online coaching platform, and HowFit, a

personalised digital home workout partner

Hall 20 / Stand 112

KEY SELLING POINTS

Fast and reliable with no

network connection required

Secure with sensitive data not

leaving the device

Cost efficient with no servers

required

14 IFA INTERNATIONAL • TUESDAY 6 TH SEPTEMBER 2022

news.ifa-berlin.com


STAND OF THE DAY

KUVINGS

HALL 5.1 / STAND 105

"For a healthier way of living"

1

2

3

4

Heonjun Ju

Executive Director,

Overseas Business

Department

WE ARE TRYING

TO FIND NEW

PARTNERS

IN DIFFERENT

EUROPEAN

COUNTRIES AND

AT THE SAME TIME

INTRODUCE OUR

NEW TECHNOLOGY TO

RETAIL CUSTOMERS.

ALL OF THE

PRODUCTS YOU SEE

HERE AT OUR STAND

HAVE BEEN DESIGNED

WITH A FOCUS ON

CONSUMERS' HEALTH

AND WELL-BEING. SO

COME BY AND ENJOY

A FRESH SMOOTHIE

AND JUICE.

1 A HEALTHIER WAY OF LIVING

Visitors at the company's stand (105, Hall

5.1) are welcomed by Kuvings' expert staff

who is demonstrating their latest innovative

home appliances, while also concocting

fresh smoothies and juices on the spot

for anyone who wishes to taste and

experience a healthier way of life.

2 KUVINGS COMMERCIAL

VACUUM BLENDER STATION

Experience and taste fresh smoothies

with the brand's new commercial vacuum

blender. Kuvings' innovative blender is

equipped with an automatic open and

close "sound encloser", which keeps noise

to a minimum and a vacuum to prevent

the oxidation of ingredients and ensure a

perfect balance of vitamins and flavours.

3 CARROT & CELERY WHOLE

SLOW JUICER REVO830

STATION

Having specially been designed for

extracting juice from carrots, celery

and other tall standing vegetables, the

REVO830 is also being displayed live

with its smart auto-cutting technology.

The system adjusts its speed for each

ingredient, creating an optimal juice

texture. At the stand, visitors can sample

a freshly squeezed juice and a few of their

five a day.

4 NEW INNOVATIONS STATION

Here, visitors can examine all of the

company’s latest innovations ranging

from juicers and blenders to other kitchen

appliances, all of which have been

designed to help promote healthier living.

In particular, the company's horizontal

whole slow juicer - INNO 350, the first

horizontal product of its kind with big

mouth technology, which will be released

in November this year.


HALL 1.1 - STAND 107

HALL 1.1 - STAND 102 HALL 1.1 - STAND 101

HALL 1.1 - STAND 103


HALL 3.1 - STAND 102 HALL 4.1 - STAND 212

HALL 4.1 - STAND 203

HALL 4.1 - STAND 213

HALL 3.1 - STAND 101 HALL 4.1 - STAND 204

IFA INTERNATIONAL • HALL PLAN 2022


HALL 4.1 - STAND 208

HALL 5.1 - STAND 108

HALL 4.1 - STAND 208

HALL 21 - STAND 101

HALL 8.2 - STAND 101

Hall 25 Stand 102

HALL 5.2 - STAND 116

HALL 2.2 - STAND 304 HALL 4.2 - STAND 306

HALL 6.2 - STAND 109

HALL 7.1a - STAND 116

HALL 9 - STAND 600

HALL 20 - STAND 310

HALL 3.2 - STAND 210

HALL 1.2 - STAND 235

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