Segmentation A Fresh Cut

More documents

Recommendations

Info

And some segmentations are built on an entirely attitudinal analysis, but without arobust link to behaviour. They consequently aren’t bought into by the everyone in thebusiness. For some teams, like CRM or Retail, they’re just not practical or useful.We believe you shouldn’t waste your money on something that won’t be used anddoesn’t deliver.You need something to inspire, you need something that will be used, and you needsomething relevant for today’s world and its challengesWe think it’s time to move on and let the old segmentation approaches join AIDA,the USP and the notion that brand extension dilutes your brand in the great marketinggraveyard in the sky.
ORIGIN OF THE SPECIES
Page 1: SEGMENTATIONA FRESHCUT
Page 4 and 5: CONTENTS
Page 6 and 7: THE BEST OF INTENTIONS,THE WASTE OF
Page 8 and 9: THE WASTE OF BUDGETSToo few fit thi
Page 10 and 11: THE ORIGIN OF THE SPECIESTraditiona
Page 14 and 15: A WHOLE NEW WORLD NEEDS A WHOLENEW
Page 16 and 17: There is a new generation of brands
Page 18 and 19: RICH DATA,NOT JUST DATA RICH
Page 20 and 21: CUSTOMERS ARE LIARS
Page 22 and 23: As we’ve handily already establis
Page 24 and 25: WITHOUT ACTIVATION IT’S JUST NOT
Page 26 and 27: WITHOUT ACTIVATIONIT’S JUST NOT W
Page 28 and 29: IF YOU WOULD LIKE TO FIND OUT MOREA
Page 30 and 31: SAN FRANCISCO

Segmentation A Fresh Cut

Create successful ePaper yourself

Delete template?

Save as template?