Estetica Magazine UK (3/2022)

UK 

the HairMagazine 

COVER LOOK 

Creative Expertise 

by Rudy Mostarda 

WELLBEING 

Important Conversations 

for Staying Strong 

PHOTO FINISH 

Stories Behind Creating 

a Perfect Hair Image

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editorial 

It’s that time of year again! As the Autumn begins there’s always an added feeling of 

excitement in UK hairdressing. That’s because it’s the time when many of us can meet up 

at the many industry events, shows and competitions that take place during the last three 

months of the year. Nobody can deny that it’s a very sociable time in hardressing! 

Hair: Rudy Mostarda 

Products: Alfaparf Milano 

Professional 

Photo: Stratis Kas 

Make-up: Maurizio Calabró 

Stylist: Andrea Amara 

Backstage Photo: Albi Jakici 

For we in the UK, the big ones are, of 

course, Salon International at ExCel 

from 8 - 10 October, in tandem with 

the Alternative Hair Show on 9 October. 

As always, we look forward to meeting many of our partners and friends over the Salon 

International weekend. As an global magazine with editions all over the world, we have 

close ties with hair experts in scores of countries outside the UK. As well as local editions 

of Estetica, we also have a business website at www.EsteticaExport.com which is of huge 

interest to anyone looking to expand their business through international distribution 

channels. It’s also interesting for anyone who might just be curious to learn more about 

what’s going on in the global world of hair and beauty. Please feel free to check it out and 

remember to give us your feedback! 

Gary Kelly, 

Editor-in-Chief, Estetica UK 

Discover our latest online news at 

www.esteticamagazine.com

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Estetica n. 3/2022 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL ADVERTISING 

COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

UK SALES & MARKETING 

MANAGER 

Luca Pissimiglia 

l.pissimiglia@estetica.it 

CONTRIBUTORS 

FRANCE 

Marie Coccoluto 

SPAIN 

Elisabet Parra, 

Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

ITALIA 

Lucia Preziosi, 

Glorianna Vaschetto, 

Emanuela Vaser 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, 

Erika Marchese, 

Stefania Rao, 

Alessandro Zanetti 

Photoshoot Cover Story 8 

Runways Autumn/Winter 2022-2023 10 

Inspiration Photo Finish 16 

Trends ’80s Style Retro 24 

Innovation Japan Rocks 29 

Interview Robert Eaton, President 82 

Interview Ask Olaplex 84 

Engagement Salon Wellbeing 86 

Events 100 Years of Creativity 90 

Events Destination: Amsterdam! 92 

Awards Meet the GCA UK Winners 94 

international trends 

Autumn Allure 33 

New Divas 

Hair professionals provide an 

essential service, but in a world 

of increasing costs, worries and 

anxiety, looking after yourself is 

an essential part of working life. 

In our Photo Shoot 

feature, check out 

some top hair 

artists who 

showcase the look 

which they feel 

would look perfect 

on the Estetica 

front cover.


144 


the HairMagazine 

Hair: Rudy Mostarda 

Products: Alfaparf Milano 

Professional 

Photo: Stratis Kas 

Make-up: Maurizio Calabró 

Stylist: Andrea Amara 

Backstage Photo: Albi Jakici 

WELLBEING 

Important Conversations 

for Staying Strong 

COVER LOOK 

Creative Expertise 

by Rudy Mostarda 

PHOTO FINISH 

Stories Behind Creating 

a Perfect Hair Image 

3/22 

Cover Story 

The beautiful cover image created for this issue of 

Estetica UK is from the Global Identity Collection by Rudy 

Mostarda, Global Creative Director of Alfaparf Milano. Gary Kelly 

Rudy Mostarda’s Global Identity Collection conveys a strong, passionate message of empowerment, while embracing 

all aspects of diversity and ethnicity. It represents different cultures and the ways in which they’re expressed through 

fashion, personal identity and local customs. This stunning collection speaks of open-mindedness and a desire to share,

as well as be inclusive through the medium of true, authentic beauty. The objective is also to create a story to tell, one 

through which inspirational hair looks can be reproduced commercially and then enjoyed as an up-to-date, on-trend 

style. This satisfies the specific need of helping all women to become the best version of themselves and to celebrate 

their true individuality and personality. 

Rudy is an internationally renowned hair designer, expert trainer and educational business coach. Since the beginning 

of 2022, he has also been the new Global Creative Director of Alfaparf Milano, where his ongoing mission is to create 

a global education programme with a coordinated and recognizable identity. Rudy is also a protagonist at the worldfamous 

Alternative Hair Show, considered by many to be one of the most important and inspirational hair events 

globally. Rudy is not only a stylist, but also an entrepreneur, having founded the Extrema Hair brand in 1999, which 

today boasts more than 90 affiliated salons. 

photoshoot 

9

Active Mood 

The perfect solution for women who put practicality first, 

but without compromising on style. They often flirt with 

Avant-Garde, but like to add a hint of romance. Laura Castelli 

10 catwalks 

Off White 

Marco Rambaldi 

FALL 

WINTER 

22/23 

Palm Angels 

Balmain 

Diesel 

Hermès

Kronthaler Westwood Ferrari Palm Angels Philipp Plein Gucci 

Emporio Armani 

Palm Angels 

Heliot Emil 

DSquared2 

Diesel 

Chanel 

DSquared2 Dolce & Gabbana 

fashion 

125 

Catwalks Photos: IMAXtree.com

FALL 

WINTER 

22/23 

The Inner Goth 

Magnetic and determined, she’ll delve into punk and is 

anti anything conventional. She can surprise you with a 

touch of lace or a splash of cyclamen, but don’t be fooled 

- her fashion main course consists of acrylic and leather! 

Versace 

Byblos 

Versace 

Dolce & Gabbana 

Marco Rambaldi 

Monot 

12 catwalks

Courrèges 

Catwalks Photos: IMAXtree.com 

MM6 

Koché 

Weinsanto 

Heliot Emil 

Alaïa 

Vaquera 

GCDS 

Givenchy 

Aniye Records 

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Photo Finish 

We asked a selection of top international artists from The UK, 

USA and Asia to showcase their look which they feel would sit 

perfectly on a magazine front cover. They definitely delivered! 

Gary Kelly & Marie Scarano 

MINIMAL, BUT EDGY 

This look is part of a Spring Summer collection for Newance by Topchic. For this collection, I wanted to bring coolness into Summer. 

Overall, I played with a selection of shades to create a harmony between warm and cool. For the hair colour itself, I made use of matte ash 

and cool brown in a block colouring technique to create the smoky effect. The cut is minimal, but edgy, with disconnection through the 

fringe to enhance the model’s chin line. To finish off, the hair was styled in a sleek look with high shine to give her a more editorial and 

edgy look. Yuujin Ho (Singapore) 

Hair: Yuujin Ho, Leading Styling from Evolve Salon and Goldwell National Artist, Singapore 

Products: Newance by Topchic 

TRENDING MULLET 

This is one my favourite images as it won Trend Image of the Year so it's also very special to me. This sexy, soft but seriously edgy 

mullet creates sheer presence which is full of texture and movement. The mullet is a beautiful shape and enabled me to showcase all my 

favourite cutting techniques to create the look – I used channel cutting, slide cutting and texturising to create a wearable, on-trend style. 

Sharon Malcolm (UK) 

Hair: Sharon Malcolm, Sharon Malcolm Hairdressing, Newtownards, Northern Ireland 

Photo: Jack Eames/Make-up: Siobhan Luckie/Styling: Magdalena Jacobs 

16 trends

MULTI-DIMENSIONAL BLONDE 

This image is simply beautiful. Inspired by salon trends and client requests, we created a sumptuous, 

enriched blonde which is bright and has a blended variety of tones throughout; it's perfect for the 

autumnal season which lies ahead. Creating this look using three to four different blonde shades 

achieves a multi-dimensional feel. It also encompasses texture and volume throughout – both among 

the biggest trends requested in salons at present. When creating this look as part of our new 

collection from Joico, it was important for us to create looks that showcased current trends, as well as 

those being requested in-salon. Bruno Marc (UK) 

Art Direction: Bruno Marc Giamattei/Hair Colour: Paul Watts/Cut & Styling: Marcus Giamattei 

Photo: Jamie Blanshard/Make-up: Katie Moore/Styling: Ellen Spiller 

MINIMALIST VISION 

A solid colour was chosen to mirror what’s happening in the world of modern art, where a minimalist vision 

is eclipsing today’s continuing trend towards rainbow hair. Modern painting often uses solid colours 

combined with unusual textures in order to differentiate the feel - just like in this look. Solid colours (level 

2N - Redken Chromatics) create a solid field, but in contrast, pointing/sliding cutting techniques achieve 

separation. A wax gives definition, proving there is order, even in chaos! Allen Furlan (USA) 

Hair: Allen Furlan/Make-up: Ashley Zimmel/Photo: John Ng

RETRO SHAPE 

My inspiration was the Film Noir Cinema of the 1940s and1950s era. The bottom half or base of the 

finish was made with hair nets and extensions, which were roughed up & formed into a flat beret. They 

were moulded and placed as the foundation of the design. The top hair barrels were created with hair 

moulds which were oblong in shape. Hair wefts were attached and wrapped around the mould and 

place on top of the base to create the perfect balance & shape. Nick Pagano (USA) 

Hair: @NickPaganoHairDesign, Goldwell National Artist 

Photo: Alice Watson/Make-up: @Cherylmakeup/Products: Goldwell Style Sign 

RELAXED AURA 

I was inspired by the current cool and smoky colour trend for my look in the 2022 Spring Summer 

Collection using Newance by Topchic. The creative direction was to create a playful, trendy look. 

Therefore, I applied contrasting colours in the form of highlights. With the use of both natural cool shades 

and warm undertone colours, I was delighted with the result, which showcased a refreshing and cheerful 

feel. Most importantly, this classic hairstyle portrayed a relaxed aura, giving playful and trendy twist to 

this classic look. Jophy Tio (Singapore) 

Hair: Jophy Tio, Creative Director from Super Blades and Goldwell National Artist, Singapore 

Products: Newance by Topchic 

124 trends trends 125

MESMERISING FINISH 

This is such a captivating image not only due to the colour placement, but also due to the precision cutting and the overall finish of the 

hair. The colour takes inspiration from the oil slick hair colour trend - the effect of oil being spilled on water. It sees a dark brunette 

or black base paired with the placement of blue, green and purple tones for a truly mesmerising finish. The colours blend together 

beautifully and are further enhanced by the blunt bob cut. Sleek styling helps the look to exude health and shine. The movement of the 

hair and background add further impact to this cover worthy image. Seung Ki Baek (UK) 

Hair Cut & Colour: Seung Ki Baek, Expert Colourist at Rush/Make-up: Lan Nguyen-Grealis 

Clothes Stylist: Robert Morrison 

EXTREME DRAMATICS 

Inspired by dramatic irony, this collection is thick with dramatics, as reflected in the colour, lighting, and styling. The irony lies in the 

simplicity of the classic precision cut & finish, colour placement, as well as the over-all style. Lisa Vann (USA) 

Hair: Lisa Vann, Aspen Day-Flynn, Hatsumi Futamura, Hernandez, Vann Studio Seattle, WA 

Make-up: Hannah Vann, Vann Studio Seattle, WA/Photo: David Rossa, Denver, CO 

Designer: Lisa Marie Couture, Seattle, WA 

trends 

19

CLASSIC GEOMETRIC 

Precision cutting allows us to cut with purpose and intention. Classic geometric shapes combined with modern layering and 

graduation will make any hair texture sing. Simplicity is everything nowadays! Dry cutting allows the natural fall and texture of 

hair to be celebrated. Always apply a leave-in conditioner and/or cutting lotion to make hair more pliable, reduce static and ensure 

a precision result. Sam Villa (USA) 

Hair: Teresa Romero, Sam Villa Art Director/Photo: Nico Norsdström @ Obsidian and Blush 

Tools: Sam Villa/Products: Redken/Make-up: Tanya Ortega and Leticia Tapia 

Wardrobe: Michi Lafary @ Obsidian and Blush/Model: Christi Ho 

To me, this image represents the best of modern hairdressing and is a vision for the bright future of the craft. It will be a world in 

which diversity is embraced and fresh concepts of beauty are celebrated. This shot showcases each muse’s individuality through 

the cut, colour and styling. The bespoke looks I've chosen bring to life facets of their personality and personal aesthetic, bathed in 

prismatic light. Robert Eaton (UK) 

Hair: Robert Eaton, Creative Director at Russell Eaton Salons and current BHA British Hairdresser of the Year 

Photos: Richard Miles/Make up: Lucy Flower/Styling: Clare Frith 

20 trends VISIONARY MUSES

SCULPTED TEXTURE 

When creating this look my vision was a retro ’80s vibe. A rebellious feel, a sculpted textured look 

and versatile hair cut that screams: ‘the rock and roll mullet is back!’ After our emergence from 

quarantine, this look is an encouragement to be brave and stray from the crowd. So, let's be bold and 

confirm that the mullet is definitely here to stay! Dan Mewies (UK) 

Hair: Dan Mewies, Mewies & Co/Photo: Chris Bulezuik/Make-up: Karl Dickey/Styling: Lisa Elliott 

ULTIMATE CONTRASTS 

In this nod to the mullet, everything has been updated. The colour, the strong contrasts in the lengths, 

including the shaved sides. Precision is always key: in the proportions of the lengths, the pure and subtle 

colour placement, the point cutting of the ends and fringe and micro-layers. Robin LaChance (USA) 

Hair: Robin LaChance/Photo: Paula Tizzard/Make-up: Florencia Taylor/Wardrobe: Adrian Arnieri 

trends 

125

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’80s VIbes on IG 

Anyone who have lived through the days of Charlie’s Angels cannot 

fail to remember Farrah Fawcett and her dirty blonde medium length 

backward flick! It was a lion’s mane that she wore with perfect aplomb 

and which defined an era. Well, it’s back again and it’s trending like crazy 

on Instagram. Eveolved for a Y2K generation, the waves have a different 

dynamic emphasis; in the most daring cases they are also highlighted for 

contrasting chromatic effects. Suitable for all ages, when combined with 

maxi glasses it's a look which creates an irresistible vintage feel. 

’80s 

style retro 

Behind every new album cover, out of each emerging hair 

trend and from the next cinema blockbuster, the 1980s 

are back... and they’re pumping up the volume! Daniela Giambrone 

Photo: Getty Images 


New Wave: 2000s 

The sounds of Joy Division - free from 

pathos and enriched by that unmistakable 

upmarket female voice. This is the formula 

of Dry Cleaning, an English post-punk 

band that's been around since 2018. 

Their latest and second album, due out 

in October, is called Stumpwork and we 

can’t wait to hear it because the previous 

one is a joy for anyone who loved the dry, 

lyrical mood of Eighties New Wave. The 

contemporary twist comes from the voice 

of lead singer, Florence Shaw, an artist who 

has achieved iconic status thanks to her 

XXL auburn hair and a sophisticated air of 

'queen of understatement'. 

24 trends

Rebirth of Shoulder Pads 

Over-sized shoulder pads are a fashion fetish inextricably 

linked to the Eighties. In a decade where femininity borrowed 

much from typically masculine characteristics, broad shoulders 

were the right armour for continuing the feminist fight. Today, 

they are back on the runways for AW22/23, in haute couture 

as well as in prêt-à-porter. They do, however, now have a less 

pronounced and more elegant line, so while there is a still a 

need to reaffirm female empowerment, the message is that 

should come with a more conscious and balanced approach. 


Jean-Paul Gaultier HC 

Jean-Paul Gaultier HC 

Roberto Diz 

Jorge Vazquez 

Schiaparelli HC 



Two Legends in One Fell Swoop 

When wore on the Blonde Ambition Tour it was a blast. The corset that JP Gaultier 

made for Madonna became iconic on many levels. A trademark for the designer 

and an unforgettable look for the singer, it was a style that summed up the bold and 

proud feminine spirit of the decade. Now, he’s reintroducing the corset to his haute 

couture AW22/23 runway shows, but with an even fuller and more sculptural version. 

Meanwhile, out and about, you can spot a tribute look from Chiara Ferragni, who 

wore a pointed top by JP Gaultier, combined with jeans and a jacket, for an urban 

chic style.

On the Small Screen 

If social media is mirroring trends, then certain TV 

series are the true trendsetters. The word on the street 

is that Eighties music is back in vogue, also thanks to 

the Stranger Things phenomenon. A very popular TV 

series set in that decade, it offers a soundtrack for true 

connoisseurs. The fashion of the Eighties we’re now 

seeing on the runways in presented in its most natural 

form in these TV series. Think of the character of Aleesha 

in Upload: from her big Afro hair to to her fluorescent 

outfits with high-cut shorts and wide batwing sweaters, 

her looks are an absolute manifestation from the ’80s. 

Pump Up the Volume 

One thing that was not lacking in the Eighties was the volume in the hair. Backcombing, crimping, 

architectural texture and uber-waves. The big hair of the Eighties left a mark on the hair fashion of 

the period and today we find that same desire for volume in many collections from top international 

hairstylists. Donna Summer, Farrah Fawcett and Kelly LeBrock are among the style references that can 

be seen in todays’ looks. Smooth gives way to a super fluffy blur, while natural curls and evenn a touch of 

frizz and being embraced. Hair colour is helping to create a more contemporary feel: three-dimensional 

blondes, conscious reds and very natural browns. 

Colour: Paul Watts 

Cut & Styling: Marcus Giamattei for Joico 

Hair: CandiceMcKay for Davines 

Hair: David Corbett 

Hair: O. Tarasova, T. Zmunchile 

& Z. Semerzhidi @ Estel 

26 trends


Sequel & Remake 

We might be a bit biased, but we can affirm that in 

Eighties cinema, Top Gun is representative of the 

truly quintessential film. The sequel, Maverick, 

which was released in May, unlocks more than 

one memory, as well as bringing a hot-as-ever 

Tom Cruise back onto the big screen. Equally 

powerful was the sophisticated and elegant remake 

of Dune by Denis Villeneuve, following the iconic 

1984 version by David Lynch. These are two 

cinematic legends of the 1980s who were able to 

reinvent themselves for a decidedly different 2020s 

audience, earning both critical and box office 

acclaim. 

The 1980s à la France 

To testify that the desire for the Eighties is a shared sentiment, here are some 

examples from the Années 80: Mode, Design et Graphisme en France exhibition 

which takes place from 13 October '22 to 16 April '23 at the Musée des Arts 

Décoratifs in Paris. From François Mitterrand’s election in 1981 to the fall of the 

Berlin Wall in 1989, it’s a period in which French design, graphics, advertising, 

fashion, television and music were consumed by a desire for experimental and 

creative inspiration - as was the case over most of Europe. Often accused of being 

superficial, the Eighties are destined to be redefined as a decade of bold attitudes 

when there was an overwhelming passion for liberty and equality.

Japan rocks! 

Contemporary colour in Japan demands 

bold shades, so Shigenari Kimura is 

breaking totally new ground! Daniela Giambrone 

"The Japanese have always been fascinated by translucent shades and 

the classic colour lift seen in Western coiffure. However, progress in 

technology means bleaching has become increasingly popular too, so 

nowadays many prefer to wear saturated colours with design effects." So 

says hairstylist Shigenari Kimura, who talks to Estetica about the new 

colour wave is taking the Land of the Rising Sun by storm. “The trend of 

the moment is to use very bright primary colours, just like you might see 

in manga comic books." And the results are pure creative inspiration! 

Shigenari Kimura is a Japanese hairstylist with passion for 

photography. “I started taking pictures of my creations to better 

observe the finished result, but then I got carried away and I also 

started receiving requests to do photoshoots for others. Today, I 

continue with both these passions with a feeling of great pride!" 

trends 

29

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Hair: O. Tarasova, T. Zmunchile & Z. Semerzhidi @ Estel/ 

Photo: D. Jaroschuk/Make-up: A. Plastinkina & Daria 

NEWDIVAS

NEWDIVAS 

From the Golden Age of Hollywood, through Post-War austerity and onwards into the Swinging Sixties and beyond... The true 

beauty of today’s hairstyles is both inspired and defined by the creativity of past generations. We have taken great delight in 

juxtaposing the trendsetters of earlier decades with the sensational imagery of the present day. 

Dall’Età dell’Oro di Hollywood, passando per l’austero Dopoguerra e via fino ai ruggenti Anni ‘60 e oltre... L’autentica bellezza 

delle acconciature di oggi è al tempo stesso ispirata e definita dalla creatività delle generazioni passate. Ci siamo divertiti a giocare 

contrapponendo le trendsetter dei decenni passati all’immaginario favoloso dei giorni nostri. 

Vom Goldenen Zeitalter Hollywoods über die Sparmaßnahmen der Nachkriegszeit bis zu den Swinging Sixties und darüber 

hinaus ... Die wahre Schönheit der heutigen Frisuren ist inspiriert von der Kreativität vergangener Generationen. Es hat uns enorm 

viel Freude gemacht, die Trendsetter früherer Jahrzehnte den aufsehenerregenden Bildwelten von heute gegenüber zu stellen. 

De l’âge d’or d’Hollywood, en passant par la période austère de l’après-guerre, jusqu’aux années 60 et au-delà... La beauté 

authentique des coiffures d’aujourd’hui continue de s’inspirer de la créativité des générations passées. Nous nous sommes amusés 

à mettre en parallèle les créations des décennies passées et l’extraordinaire imagination des collections d’aujourd’hui. 

Desde la Edad de Oro de Hollywood, pasando por el austero período de la posguerra y los rugientes años 60 y más allá... La 

auténtica belleza de los peinados de hoy está inspirada y definida por la creatividad de las generaciones pasadas. Disfrutamos 

jugando a yuxtaponer las tendencias de las últimas décadas con la extraordinaria imaginación actual.

Hair: Darren Ambrose 

Colour: D&J Artistic Team 

Photo: Chris Bulezuik 

Make-up: John Christopher 

Styling: Jackie Ambrose

Hair: Diego Comandulli @ Kemon 

Photo: Rosdiana Ciaravolo

Hair: Joseph Ferraro Hair Team 

Photo: Jamie Blanshard 

Make-up: Grace Hayward 

Styling: Rubina Marchiori

Hair: Viktoriia Vradii 

Photo: Pascal Latil 

Make-up: F. Ibarra & F. Díaz 

Styling: Gumidafe Gutiér 

Back to the future. After a century of creativity & 

technical innovation, hair fashion has gone full-circle! 

Anita Garvin-1920 

Photo Getty Images 

Paquìn Fashion-1924 

Ethel Ritchie-1920






Greta Garbo-1931 

Photo Getty Images

Art direction & hair: Carmen Bolaños 

Photo: Broder studio 

Make-up: Nuria Bolaños 

Styling: Lorenzo Jiménez

A must-have hair accessory 

for any fashion conscious 

1930s female, contemporary 

derivatives of the kiss curl 

have now made a comeback. 

Indispensabili dettagli 

dell’acconciatura per ogni 

donna degli Anni ’30 attenta 

alla moda, i discendenti 

contemporanei del tirabaci 

sono tornati alla ribalta. 

Ein unverzichtbares 

Haaraccessoire für jede 

modebewusste Frau der 

1930er Jahre; moderne 

Varianten der Kiss Curl 

erleben jetzt ein Comeback. 

Le détail indispensable 

de toutes les femmes 

soucieuses de la mode dans 

les années 30. Voici sa 

version contemporaine 

qui resurgit sur le devant 

de la scène. 

Un accesorio del peinado 

imprescindible para cualquier 

mujer, consciente de la moda 

de la década de 1930. Los 

derivados contemporáneos de 

los caracolillos han regresado. 

NEWDIVAS 


The kiss curl 

Ida Lupino-1935 

Creative direction: 

Oway Creative Team 

Hair: Blue Tit Team 

Photo: Victoria Huisman 

Make-up: Tarita Castellari 

Styling: Rubina Marchiori 



Claudette Colbert-1934 

Myrna Loy-1931

Hair: Elise Antoine 

Photo: Weronika Kosinska 

Make-up: Katarzyna Wrona 

Styling: Patryk Gajewski 

Products: MKproduction & 

Christophe Gaillet

Hair: Ann Marie Young @ Jingles 

Photo: Fiona Quinn 

Make-up: Ask.abbie.beauty 

Styling: Kiri-D-Styles

Joan Crawford-1930 


Art direction & hair: Carmen Bolaños 

Photo: Broder studio 

Make-up: Nuria Bolaños 

Styling: Lorenzo Jiménez


Diana Ross-1968 

Diana Ross-1968 

Hair: Schwarzkopf Professional @ 

Essential Looks 2:2022 

Are they in or are they out? CURLS DIVIDE OPINION. 

They may slip out of vogue, but they ALWAYS come back! 

Ginger Rogers-1935 


Mia Farrow-1978

Hair: Sascha Hirtsgaard 

Photo: Rasmus Luckmann 

Make-up: Freya Jerris 

Styling: Jonas Worup

Hair & make-up: Beata Bourillon 

Photo: Nicco Marchetti


Ursula Andress-1965 

Art direction: Francesca Passaro 

Hair: K-time Edukation Team 

Photo: Narciso Miatto 

Make-up: M. Costantino & D. Palmieri 

Styling: Alessia Acampa


Kirsten Stewart-2022

Art direction & hair: Claude Tarantino 

Photo: Jules Egger 

Products: L’Oréal Professionnel

NEWDIVAS 

Betty George-1956 

Zsa Zsa Gabor-1950 

Defined 

femininity 

Dubbed the ‘Victory Roll’ in 

the early 1940s, voluminous 

roller-set curls came into their 

own as glamorous femininity 

helped define the '50s girl. 

Soprannominati “Victory Roll” 

all’inizio degli Anni ’40, i 

boccoli voluminosi si sono 

affermati quando la 

femminilità glamour ha 

disegnato il fascino delle 

donne Anni ’50. 

In den frühen 1940er-Jahren 

als „Victory Roll“ bezeichnet, 

halfen voluminöse 

Lockenwickler in den 50er 

Jahren, glamouröse 

Weiblichkeit zu definieren. 

Ingrid Bergman-1946 

Surnommées les “Victory 

Roll” aux débuts des années 

40, les boucles volumineuses 

se sont imposées lorsque la 

féminité était synonyme de 

glamour dans les années 50. 

Apodado el ‘Victory Roll’ a 

principios de la década de 

1940, los rizos voluminosos 

con rulos se hicieron realidad 

cuando la feminidad 

glamurosa ayudó a definir 

a la chica de los años 50. 

Photo Getty Images

Hair: Ann Marie Young @ Jingles 

Photo: Fiona Quinn 

Make-up: Ask.abbie.beauty 

Styling: Kiri-D-Styles

Hair: Andis Fluid V3

Hair: Olga Tarasova, Taisia Zmunchile & 

Zhanna Semerzhidi 

Photo: Daniil Jaroschuk 

Make-up: Alesia Plastinkina & Daria






Gina Lollobrigida-1967 

1960s: what else 

but the Beehive? 

THE HIGHER, 

THE BETTER! 

And the product 

that made it all 

possible was, 

of course, that 

super efficient 

hair lacquer. 




Audrey Hepburn-1961 

Elsa Martinelli-1965 

Art direction: François Mazeau 

Hair: Team Intercoiffure France 

Photo: Yves Kortum 

Make-up: Natalia Goff 

Styling: Etienne Jeanson 

Products: Wella Professional

Hair: Team Eric Zemmour 

Photo: Stéphane Gagnard 

Make-up: Laurie Feligioni 

Styling: Katie Jacobson 

Products: L’Oréal Professionnel 

& Babyliss Pro


Sophia Loren-1960 

Hair: Robert Kirby 

Photo: Andrew Kimber 

Make-up: Maddie Austin Kelly 

Styling: Elisa Heinesen


NEWDIVAS 

Hair: Idlewild Art Team 



Products: L’Oréal Professionnel 

Liza Minnelli -1974 

All about 

that fringe 


Hair & colour: Alima Bax/Photo: Jules Egger 

Jane Fonda-1970 


The perennial ‘histoire 

d’amour’ in hair. The fringe 

never goes completely out of 

favour, but just evolves to 

become even more adorable. 

Eterna “histoire d’amour” per 

l’acconciatura. La frangia non 

passa mai completamente di 

moda, ma si evolve per 

diventare sempre più 

adorabile. 

Die ewige 'histoire d'amour' 

der Haare. Der Pony gerät 

nie völlig in Ungnade, sondern 

entwickelt sich weiter, um 

noch bezaubernder zu 

werden. 

L'éternelle histoire de la 

coiffure. La frange ne se 

démode jamais totalement, 

mais évolue pour devenir de 

plus en plus charmante. 

Eterna historia de amor en el 

peinado. El flequillo nunca 

pasa de moda por completo, 

sino que simplemente 

evoluciona para volverse aún 

más adorable. 

Exotic Fashion-1920

Hair: Helen Seward Creative Team 

Photo: Kapsel production 

Make-up: Marina Magoni 

Styling: Vania & Andrea Speretta


Hair: Joseph Ferraro Art Team 

Photo: Jamie Blanshard 



Anna Wintour-2022

Art direction: Robert Eaton 

Hair: Fellowship Project 

Photo: Richard Miles 

Make-up: Lucy Flowers

Hair & make-up: Salons 1609 Pau et Lons 

Photo: Morgan Selles 

Styling: Lucile Maurice & Love In Ibiza

Katherine Langford-2022 

Isabeli Fontana-2022 

Rossy De Palma-2022 

We’re bang up-to-date and ANDROYGNY IS BACK... 

from the mullet to the quiff and everything in-between. 



Rebecca Hall-2022 


Essential Looks 2:2022


Billie Eilish-2022

Hair: Elle Broadhurst 

Colour: Kristie Kesic 

Photo: Georgia Wallace 

Make-up: Gemma Elaine 

Styling: Tamzen Holland

Art direction: Suzie McGill 

Hair: Lorems F.A.M.E. Ipsums Team 2022 

Photo: Aleglie Michael Brazzoff Young 

Make-up: Pico MV Brown Pallo e sister 

Styling: Alpibel Detroit Dladoirasuta Law 

Products: Sumaimei Schwarzkopf Prof Professional 

Hair: Lorems Ipsums 

Photo: Aleglie Brazzoff 

Make-up: Pico Pallo e sister 

Styling: Alpibel Dladoirasuta 

Products: Sumaimei Prof


Tilda Swinton-2022

NEWDIVAS 


Brigitte Bardot-1962 

Smoky 

and softly 

Hair: Angelo Seminara 

Colour: A. Westerman & W. Wilson 

Photo: Ralph Mecke 

Make-up: Jochen Pahs 

Styling: Ingo Nahrwold 

Products: Goldwell 

Grace Kelly-1956 


From cascading curls to just a 

mere hint of a kink, a nod to 

texture is a recipe for pure 

allure. Hair straighteners don't 

even get a look in here. 

Dalle ciocche a cascata al 

semplice accenno a un 

capriccio, è la texture la 

ricetta di puro fascino. Le 

piastre di qui non passano… 

Von kaskadierenden Locken 

bis hin zu einem Hauch einer 

Welle: Textur ist das Rezept 

für pure Anziehungskraft. 

Glätteisen adieu. 

Des boucles en cascade à la 

simple mise en avant d'un 

caprice de texture. Exit les 

fers à lisser et autres outils... 

Desde rizos en cascada hasta 

un simple toque caprichoso. 

Un guiño a la textura es una 

receta para el encanto puro. 

Las planchas para el cabello 

ni siquiera se ven aquí.

Art direction: Tom Connell 

Colour: Ashleigh Hodges 

Photo: Jon Gorrigan 


Products: Davines


Gisele Bundchen-2019

Hair: Rush Artistic Team 

Photo: Jack Eames 

Make-up: Lan Nguyen-Grealis 

Styling: Robert Morrison

Art direction: Barry Maddocks @ 

Haringtons 

Photo: Philip Veitch 

Make-up: Vanessa Elles 

Styling: Lewis Robert Cameron

Pola Petrenko-2022 

Art direction: 

Francesca Passaro 

Hair: K-time Edukation Team 

Photo: Narciso Miatto 

Make-up: M. Costantino 

& D. Palmieri 

Styling: Alessia Acampa 


Kate Middleton-2022 

Long hair the epitomy of TOTALLY FEMININE. Have 

you ever seen a fairytale princess looking any different!? 



Sadie Sink-2022 

Eva Riccobono-2019

Art direction, hair & colour: 

X-presion @ Aveda 

Photo: Javier Marquez 

Make-up: David Lopez 

Styling: Andrea Sanchez

Hair: Alexander Dinter & Steffen Zoll @ 

La Biosthétique

Art direction: Nicolas JurnJack 

@ Kydra le Salon 

Colour: Fabrice Parra 

Photo: Nick Norman


Jessica Chastain-2022 


Essential Looks 2:2022

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Robert Eaton, 

President 

2022 HAS BEEN AN INCREDIBLE YEAR SO FAR 

FOR ROBERT EATON – HE IS BRITISH 

HAIRDRESSER OF THE YEAR, AS WELL AS NEW 

PRESIDENT OF THE FELLOWSHIP 

“ 

” 

Robert’s primary objective at The Fellowship for British Hairdressing is to continue driving it forward 

while overseeing a multitude of changes and challenges for the next generation. Estetica’s Editor-in-Chief, 

Gary Kelly, sat down with Robert to find out more about the plans for his premiership. 

Congratulations on becoming the new President! What made you decide to take on the role? 

The Fellowship has always been a huge part of my career and has helped shape and influence many of the 

choices I’ve made. I love everything it stands for and it’s important for me, as a Northern based hairdresser, 

that everything they do can be seen across the country, it’s not just Southern centric. But most importantly, I 

wanted to give something back to the industry that has been there for me. After winning British Hairdresser 

of the Year for the second time, I felt the time was right. I had worked as Vice President alongside Ken Picton 

for the past three years and I wanted to future proof the Fellowship for the next generations. 

The Fellowship has gone through many changes, what can we expect? 

The Fellowship needed to evolve to become something that respects its heritage and the 75 years of 

incredible hair history, something that not just shaped British hairdressing but was admired globally. It’s 

about respecting what has gone before, but be ready and relevant for the next generation. Now, we have an 

Executive Board with mixed and varied people from across the industry who are salon owners, freelancers, 

specialise in business and education and creativity, a group of passionate people who will make decisions to 

help shape the future of the Fellowship. As an organisation, the Fellowship has often been seen as elitist, only 

for the top tier of hairdressers, but we are open to everyone; we welcome everyone who is passionate about 

hairdressing, who want to support and encourage one another to ensure the industry stays strong and be the 

Robert Eaton 

best in the world. 

The Fellowship has recently celebrated its 75th anniversary, how are you staying relevant to 

hairdressers today and for the future? 

Quite simply we are respecting the past and looking at what we’ve learnt, but most of all we’re listening to 

what young people want from their careers today. The industry has changed quite dramatically over the 

years, and we need to recognise how people want to work, how they educate themselves. We’ve had to look 

at what we offer and how we can help young and old stay inspired; we have a brand-new website and an 

app, more video content and digital learning and ways to communicate with hairdressers. But most 

importantly we are offering excellent education and events around the country, it’s important to connect 

with hairdressers everywhere. 

You took on the Presidency in April, what are you enjoying about the role so far? 

Nothing prepares you for this role, it’s quite a commitment! There is an amazing head office team to work 

with but for me, it’s about the diversity and talking to different people about what they want from the 

industry. I’m their President and I want to hear what they have to say. 

82 interview

You were in the F.A.M.E. Team in 2003, how important was taking part in industry teams and 

events to your career? 

This seems like such a long time ago! The F.A.M.E. Team was a big part of my career and helped shape 

my confidence and gave me inspirations and aspirations to do more with my business and made me 

realise how far you can go in this industry. If you want to push yourself and carve your own path, all 

our projects give you an opportunity to do this – but it isn’t going to happen overnight, you need to 

consistently work hard. Social media might be great for building a profile, but nothing beats 

connecting with people in different environments and the F.A.M.E. Team is great for this. 

What do you think are the most important issues facing the industry today? 

As an industry we need to work together, it’s got a little bit fractured over the last few years, with 

tensions about how people work. Whether you’re a salon-based stylist or freelancer, we have to respect 

each other. There’s no right or wrong way, it’s an amazing career whatever way you want to work. But 

it’s about having respect and integrity for what we all do and think about what is coming next. 

However you work, we all need to support the next generation coming from schools; if we don’t that 

will be a major problem for the industry. 

British Hairdresser of the Year is the latest accolade to add to your huge collection of awards - 

what do you hope your legacy for this year will be? 

I’m still young and have lots ahead of me, but I want to help and inspire the next generation, as I was 

inspired all those years ago. I want them to see the opportunities and excitement the hair world can 

create. That would be my main focus. 

Where do you get your ideas from and how do you keep fresh and inspirational? 

Hair for me is about beautiful, commercial hairstyling. It’s about creating hair to inspire our team as well 

as our clients. When we have images in the window I look at how the hair will catch someone’s eye, 

what they would focus on and be excited about. It’s about being relevant for the time we live in and for 

the future. 

You’ve achieved a huge amount in your career, what’s next for Robert Eaton? 

We have a lot of work to do but I hope the industry will support me. It’s challenging for everyone at 

the moment, but we need to keep planning ahead. Creatively, I will keep doing this as long as people 

enjoy what I do, but I always want to shine the light on new names coming through. 

Tell us something not many people now about Robert Eaton 

I’ve been around for so long I think people know everything about me! Outside work I am totally 

focused on my family and with two young daughters, life can be pretty noisy and chaotic. Oh, and we 

have a pet tortoise which keeps me calm! 

For more information about The Fellowship visit www.fellowshiphair.com Instagram: @fellowshiphair

Ask 

OLAPLEX! 

“ 

ESTETICA INTERVIEWS MARK COATES 

OLAPLEX INTERNATIONAL HEAD OF 

EDUCATION TO DISCOVER MORE ABOUT 

THE BRAND WHOSE BENEFITS GO 

BEYOND BEAUTIFUL, HEALTHY HAIR. 

” 

Now one of the largest independent hair care brands in the world and with over 100 

worldwide patents, OLAPLEX is the brand that singlehandedly created the bond 

building hair category. In an exclusive interview, we asked Mark Coates, brand expert 

and OLAPLEX International Head of Education for answers to some of the most-asked 

question about this unique brand. 

What is the story behind OLAPLEX, when was it founded and on what guiding principles? 

Our humble beginnings started in a California garage in July 2014 and has grown 

exponentially to include millions of professionals and consumers worldwide. 

At OLAPLEX we are all about improving the quality of the hair. OLAPLEX paved 

the way for “bond-building” - a completely new category of haircare. 

Tell us more about that. 

Our patented technology - one single ingredient - is continuously changing what is 

possible for hair! Bis-Aminopropyl Diglycol Dimaleate (Bis-Amino for short) is a single 

molecule, free of silicones and oils, that permanently relinks broken disulfide bonds 

Hair expert, Mark Coates, is OLAPLEX found deep within the hair structure to dramatically improve hair health, strength & 

International Head of Education. He answers 

our questions, giving us an in-depth insight integrity. We have over 100 patents in our technology. 

into the OLAPLEX brand. 

So, who should be using OLAPLEX and for what reasons? 

Everyone can use OLAPLEX. We target the 5 types of damage: chemical, mechanical, 

pollution, environmental and heat. 

Tell us about the difference between the in-salon products and the retail range. 

We started as a pro brand with our 1 and 2 bond multiplier and perfector, these are the 

products that the professional can use in chemical services, they can also use these in 

a stand alone treatment. They have the highest concentration of our Bis-Amino, which 

is why they are not available to the consumer. We created our retail products to support 

the line so the consumer can carry on looking after their hair at home. 

Does OLAPLEX have to be used in services, or can it be used on its own? 

We recommend that you use OLAPLEX in all chemical services. It has strict directions 

on the usage. These are found in the box when you buy the kit. You can use it on its own 

for our backwash treatments. 

84 interview

How much OLAPLEX should be used and can it be overused? 

When recommending the treatments for at home use we recommend 1-2 times a week 

but you can’t overuse OLAPLEX, it’s not a protein treatment so wont build up in the hair. 

Tell us more about OLAPLEX’s environmental and green credentials. 

We believe OLAPLEX benefits go beyond healthy hair. We understand that we are 

responsible for creating as little harm as possible to the environment and one way we do 

this is by limiting our secondary packaging. Our efforts to reduce our carbon footprint are 

ones we are incredibly proud to share. Together with our updated carbon negative footprint 

from 2015 to 2021 we saved 44K gallons of water from being wasted, eliminated 35MM 

pounds of Greenhouse Gases from being emitted into the environment, and we protected 

57MM trees from being deforested. 

This Summer, OLAPLEX launched its No.4C Bond Maintenance Clarifying Shampoo. 

Why is this such an important progression in the evolution of the brand? 

We launched a clarifying shampoo because we knew that the stylist and the client needed 

one that wouldn’t strip the hair. We know that clients are going longer between washes and 

that they need something to remove the build-up, but they want it to be kind on their hair. 

No.4C has a unique synergy of biodegradable surfactants and clarifiers designed to remove 

a broad range of damaging impurities from the surface of the hair, without stripping or drying it. 

With over 100 

patents in its 

technology, 

OLAPLEX targets 

the 5 types of 

damage most 

associated with 

hair: chemical, 

mechanical, 

pollution, 

environmental 

and heat.

Salon 

Wellbeing 

Mental health, self-care and self-awareness have 

never been so important, in a world of increasing costs, 

worries and anxiety, putting yourself first is an essential 

part of our working life. 

There’s no doubt that mental health awareness has become one of the most important conversations of 

our generation; we’ve all been stressed out and had days when we can’t get out of bed, but now it’s not 

good enough to just battle on. We all recognise the importance of taking time out and recognising the 

signs of burn out not just in ourselves but the people around us. From feeling appreciated, to taking time 

out for self development, the new way of working means recognising when we need a break. But it isn’t 

just ourselves we need to think about, it’s also the people around us – our team, our clients, our boss and 

our general work family. Looking out for each other is now part of our working life and recognising when 

someone needs time out, or the signs of burn out within the team, are an important part of running a 

successful business. We caught up with four hairdressers who put self care and team awareness at the top 

of their daily lists. 

124 Treatments

Educational Support 

Georgina Williams, Talent & Development Manager, 

Kao Salon Division UK: 

Hairdressers are always learning and looking for ways to refresh 

their skills and develop their expertise. Whether that’s a two-minute 

tutorial online or following their favourite celebrity hairdresser or 

influencer on social media. When running a salon and managing a 

team, it’s important to have a program that is embedded into your 

salon ethos to help keep your team fresh, inspired, and motivated. 

The best way to build a staff training programme is to set up an 

authentic and meaningful salon philosophy. What do you want the 

salon to say about you as the employer? What do you believe in? How 

do you want your team to behave? How will you support your salon 

team’s personal and professional growth and development? Once this 

is complete and you are comfortable with who you are as a business 

and what you stand for, work on what a team member can expect of 

you as their employer. Plan an annual budget for education and how 

that budget will be used. But the most important thing is to have a 

plan for all team members and be consistent to ensure good mental 

health and positivity within the team. A happy, motivated team is a 

happy, motivated workplace and clients will pick up on that too. 

Stylists want to please people and love growing 

relationships. They want to feel appreciation 

too, this is part of a creative’s nature. It really 

hurts if someone doesn’t like what you have 

done for them, and it will play on the stylist’s 

mind for a while. Therefore, it’s important as 

an employer to recognise the stylist’s work, 

their contribution to the business and the 

efforts they are putting in for their personal 

development as well as the salon’s overall 

success. It helps keep your team focused and 

motivated, and in turn, the atmosphere in 

the salon benefits when there is a happy 

team. 

Customer Care 

Marcello Moccia, Room 97 Creative, Leeds and Wakefield 

Hairdressers are in a very privileged position in that we are often the first to spot unusual 

signs in our clients. Often they will tell us how they are feeling, but we can also see the 

signs of anxiety, or depression and are on hand to create an environment where they can be 

heard, tell someone how they feel without being judged and be a haven from the stresses 

of the outside world. From the consultation to the service to the aftercare advice, every 

client should feel like a million dollars, we want them to leave the salon looking and feeling 

amazing and there’s not many jobs that can say they do that! Our team never talk about 

politics, or what has happened on the news; we talk about what our clients are 

doing in their lives, how to get the style they want when they 

are at home and how a little self-care and time out to pamper 

themselves and spoil their hair and skin can have a huge effect 

on mental health. The nation realised the importance of hair 

on their personal wellbeing during lockdown and the service 

we offer is more than just a haircut; a good hair day can lift the 

spirits and knowing we are there for them with product advice 

and style guidance is an essential community service. 

Engagement 

87

Staff Engagement 

Anil Salhan, Blacc + Blond, Birmingham 

It’s incredibly important for team members to feel appreciated in the workplace to ensure they are 

happy and motivated and have a high morale. When your team members feel valued and appreciated, 

they will be more productive and will deliver your clients a better experience. 

There are many ways you can show your team that they are appreciated - incentives, bonuses and by 

simply listening to their feedback and taking it on board. Small acts, such as providing your team with 

complimentary refreshments or sweet or healthy treats throughout the working day are appreciated, as 

well as inviting them along to any salon events or awards you are attending. 

Communication is key for an inclusive and motivating atmosphere. At BLACC + BLOND I have an 

open-door policy, whereby my team know they can come to me to communicate anything, no matter 

how big or small. The team know that our space is an inclusive workspace, where they can feel safe, 

respected, heard and accepted. 

Ensuring your salon space is a nice place to work for your team is important. Is it bright, clean 

and inviting? Will it inspire your team members? These were just a couple of questions I took into 

consideration when designing the salon. I also incorporated small touches such as an oil diffuser and 

a fantastic sound system with feel good playlists to further motivate and promote a good sense of 

wellbeing whilst at work. 

Our space is all about inclusivity and this is something we promote on social media – we use a diverse 

range of representative images, we have specialists in both men and women’s hair and all hair types, 

and our space doesn’t reflect that of the standard hair salon or barbershop. We spread awareness on 

inclusivity and we have a zero tolerance policy towards discrimination. Everyone's safety and comfort is 

our highest priority.

Salon Owner Care 

Colin McAndrew, Director, Medusa 

It’s a balancing act when it comes to showing 

emotions in the workplace. Just because we 

are owners or managers, it doesn’t mean we’re 

superhuman or robots. We still have emotions, 

and it’s important that we are comfortable to show 

vulnerability to our team. How can we create a 

culture of openness and empowerment if we don’t? 

However, we’ve all experienced stressful managers 

and bosses to know that that is an ineffective way 

to work and is detrimental to the business and the 

team’s mental health. Times are changing, showing emotion in the workplace 

shouldn’t be taboo and we work hard at Medusa to create a safe space for all 

our team to express themselves. As a leader of a team, it is crucial that my own 

mental health is in a positive place. For me, this is achieved by creating clear 

boundaries and rituals. I wake up early and silently drink my coffee in the 

still of the garden before the day begins. I cycle every day and that helps me 

prepare my mind for either the day ahead, or to process the events of the day 

before getting home. As much as possible, I keep work out of the house. This is 

my space to recharge. I also go to hot yoga which has the most positive impact 

on my mental health. 

Engagement 

89

100 years 

of creativity 

On Sunday 19 June, Keune Haircosmetics celebrated 

its 100th anniversary with a spectacular show of 

international importance at the RAI in Amsterdam. 

With around 3,000 guests arriving from all over the world, the celebrations for Keune Haircosmetics’ centenary truly 

reflected the international character of the Dutch company, which is active in at least 85 countries. The celebration 

included a sensational show, as well as the launch of some limited edition hair products by Keune Haircosmetics. 

The internationally acclaimed Dutch hair product brand, really brought to big guns in celebrating its centenary, 

crowning its 100 years of entrepreneurial spirit with the presentation of a royal title from King Willem-Alexander. 

From now on, the family business will be called Royal Keune Haircosmetics. The royal title is a recognition bestowed 

upon companies that play a key role in their field, have national relevance and have existed for at least 100 years. 

It symbolises the respect, gratitude and trust that the sovereign of the Netherlands has for the company concerned. 

The internationally 

recognised singer, 

Duncan Laurence, 

winner of the 2019 

Eurovision Song 

Contest, welcomed 

visitors from home 

and abroad with an 

outstanding stage 

performance. 

90 events

The theme for the 100th anniversary show was ‘Reflections’, evoking Keune Haircosmetics’ journey to 

becoming a globally recognised hair brand. International artists Ilham Mestour and Daniel Yap presented 

their interpretations of the most innovative hair looks during the show. It was also an opportunity to 

preview a number of limited edition of products, which have been created as works of art and conceived 

specifically for Keune. Keune X Joseph Klibansky hair products will be available in limited quantities in 

Keune salons around the world starting from September. These include the Royal Tribute Hair Serum, 

which takes its name from the prestigious title conferred on the company.

Destination: 

At an exclusive event in London, Kao Salon Division UK 

combined its announcements of the 2022 Global 

Creative Awards UK & Ireland winners with a sensational 

runway show and celebration. Gary Kelly 

92 events 

Amsterdam! 

The beautiful 14th century, Grade 1 listed Merchant Taylor’s Hall in the City of London created the 

spectacular backdrop for the announcements of the prestigious Global Creative Awards 2022 for the 

UK & Ireland. The names of the Gold, Silver, and Bronze winners were unveiled to an audience of over 

300 salon and VIP guests from all over the UK and Ireland. Guests were welcomed with canapes, 

Champagne and a string trio before experiencing a stunning runway show by renowned sustainability 

visionaries, fashion designers and KMS collaborators, VIN + OMI, with hair styles by Simon Webster, 

Sophie Webster and Chloe Kung. Then followed a stunning runway show which featured inspirational 

looks created by Goldwell Guest Artists including Jamie Benny of HARE & BONE; Nicola Smyth; 

Shane Bennett, Dorothy Sturgeon & Julie Cherry; and Jack Mead, Lydia Wolfe of Jack & The Wolfe. 

Then the Global Creative Awards finalists paraded their amazing hair creations on-stage. Reaching the 

finals of the Global Creative Awards is a prestigious accolade, with stylists first challenged to create 

their vision through a stunning photograph, then recreating it at the international live competition.

Hosts of the evening were Kao Salon Division UK & Ireland General Manager, Julie Winchester and 

Key Account Educator, Toni Perryman. “The Global Creative Awards are the highlight of the 

hairdressing calendar,” commented Julie. “After a tough couple of years, we’re delighted to welcome our 

customers, all who are part of the Kao Salon Division family, back together to celebrate such incredible 

talent and passion. The atmosphere has been incredible. Each of our finalists should be so proud of their 

achievements. We congratulate and thank each of them for continuing to inspire us as a business and 

brand, as well as our industry as a whole. It was a truly incredible night and our congratulations go to all 

our finalists and winners. We can’t wait to support you as you head to the Global Experience to 

represent the UK & Ireland in a few weeks’ time.” 

(below): Kao Salon 

Division UK & Ireland 

General Manager, Julie 

Winchester. (below left): 

one of the many 

amazing protagonists of 

the VIN + OMI show. 

All three GOLD WINNERS will now go on to represent the UK & Ireland at the 

Kao Salon Global Experience taking place in Amsterdam at the beginning of October. 

GLOBAL CREATIVE AWARDS 2022 UK & IRELAND 

NEW TALENT COLORIST 

OF THE YEAR 

GOLD 

Lucia McEvoy, Tony Wood Hairdressing 

SILVER 

Georgina Read, Jack & the Wolfe 

BRONZE 

Megan Finney, Stephanie Jones Hair 

CREATIVE COLORIST 

OF THE YEAR 

GOLD 

Stevan Dulay, Pomo Hairdressing 

SILVER 

Chantelle Scott, Star Salon 

BRONZE 

Brian Leo McCallum, ROAR Hair & Beauty 

CREATIVE HAIRCUTTER 

OF THE YEAR 

WINNER 

Jacob Scully, ScullyScully

Meet Our 

Winners! 

After the Global Creative Awards UK & Ireland finals 

in London, our 3 talented winners talked about their 

achievement and, of course, their onward journey 

to the international finals in Amsterdam! 

For 3 talented hair artists it was like a dream come true - the moment when their names were announced as 

category winners and they came to terms with the prospect of representing their country at the international 

finals of the Global Creative Awards in Amsterdam. Jacob Scully, Lucia McEvoy and Stevan Dulay could all have 

been excused for being a little 'lost for words' at that moment, but as soon as the intensity of the occasion 

subsided, all three were delighted to talk to us about how they felt and to share their hopes and aspirations as 

they embarked on the international stage of this highly prestigious competition. 

JACOB SCULLY LUCIA MCEVOY STEVAN DULAY

CREATIVE HAIRCUTTER 

OF THE YEAR 

› WINNER 

Jacob Scully, ScullyScully 

Congratulations, Jacob, on 

winning UK & Ireland 

Creative Haircutter of the Year 

2022. How did you feel when 

you found out you’d won? 

It was an amazing feeling and 

I am so excited about going 

to Amsterdam and competing 

against the rest of the world. 

What does being a Gold 

winner mean to you? 

I can’t wait to get the 

opportunity to represent the UK 

& Ireland in Amsterdam. I hope 

I’ve got what it takes! I’m really 

looking forward to seeing what 

the competition is like, too. 

How did you find the whole 

experience leading up to the 

UK & Ireland finals in London? 

Goldwell gave us all an amazing 

experience and everyone was 

so supportive in every way 

possible. The actual day itself 

was slightly stressful as you can 

imagine. There’s so much 

attention to detail in a competition 

like this and I wanted to make 

sure everything was perfect. 

Nevertheless, I can’t wait for 

Amsterdam and to have the 

opportunity to do it all again! 

What advice would you give 

to anyone thinking of entering 

the Global Creative Awards 

next year and in the future? 

My advice would be to be 

yourself and be completely 

open-minded when it comes to 

designing your hair look, in 

terms of cut, colour and finished 

look. Just go wherever to talent 

and inspiration leads you. 

What is the most exciting 

thing you’re looking forward 

to about the International 

Global Creative Awards finals 

in Amsterdam? 

For me, it’s the opportunity of 

competing internationally at 

such an important event as this. 

As I mentioned before, I’m 

also intrigued at the prospect 

of exploring the talent and 

creativity of the competitors 

from all the other countries. 

As well as that, I’m looking 

forward to having fun and 

enjoying myself and whatever 

the outcome, I intend to have 

a great time at the after-party! 

And finally, what advice would 

you give to anyone thinking 

about a career in hairdressing? 

It’s important that you already 

feel inspired by our industry, so 

before you make the first move, 

check out hairdressing on 

Instagram and also going into 

some salons and feel the buzz! 

“There’s so much attention to 

detail in a competition like this, 

so everything must be perfect.” 

awards 

95

“All the team from Goldwell 

were incredible; they have been 

so supportive from the start. We 

couldn’t have asked for more.” 

NEW TALENT COLORIST 

OF THE YEAR 

› GOLD WINNER 

Lucia McEvoy, Tony Wood 

Hairdressing 

Hi Lucia. A fantastic 

achievement! How did you 

feel when you found out you’d 

won Gold in the UK & Ireland 

New Talent Colorist of the 

Year 2022? 

So happy! It was actually a 

combination of nervous and 

happy, as all my emotions 

were mixed up into one. 

Then I started thinking about 

moving onto the next step 

and the excitement of going 

to Amsterdam for the 

international finals. 

Can you remember how you 

felt in the days leading up to 

the UK & Ireland finals? 

I thought about how proud of 

myself I’d be if I were to win! 

I haven’t had a great deal of 

salon experience as I’d only 

been qualified for about a year. 

So I was already really proud 

just to have reached the UK & 

Ireland finals. Now having 

actually won is a brilliant feeling. 

How did the finals day in 

London go for you? 

I was quite nervous to start 

with, as the challenge was still 

all in front of me. However, as 

the day wore on I focused on 

what we required of me and I 

became a lot calmer. Everyone 

was so nice and we all got on so 

well together, which was really 

lovely. All the team from 

Goldwell were incredible. They 

have been so supportive from 

the very beginning and we 

couldn’t have asked for more. 

What actually happened when 

your name was announced as 

UK & Ireland New Talent 

Colorist of the Year 2022? 

Everything around went a bit 

mad! I felt so happy. I was 

already so proud of myself for 

having got this far and to win 

felt even better! 

Are you looking forward to 

Amsterdam? 

I’m still at the nervous stage 

over Amsterdam. It’s a little bit 

scary, but I’ll rise to the occasion 

and give it everything I’ve got in 

representing the UK & Ireland.

CREATIVE COLORIST 

OF THE YEAR 

› GOLD WINNER 

Stevan Dulay, Pomo 

Hairdressing 

Congratulations on winning 

UK & Ireland Creative Colorist 

of the Year 2022, Stevan! 

Thanks. It’s a fantastic feeling. 

I was definitely in shock for a 

few moments after my name 

was announced. The talent from 

the other finalists in creating 

such colours was amazing. Just 

being nominated as a finalist 

was a honour, but to win when 

you consider the standard 

of work I was up against is 

incredible. I feel so proud. I’m 

also in awe of the team from 

Goldwell and everything they 

have done to help and support 

us all on this fantastic journey 

we’re all on. Nothing was too 

much trouble for them and they 

were always on hand to assist us 

in any way possible. 

Before finding out you’d won 

the UK & Ireland Creative 

Colorist category, how important 

was the prospect of winning 

this award for you? 

I remember you interviewing 

me before the finals. I said it 

would be really significant 

winning an award like this 

because it stays with you forever 

– it’s something that can never 

be taken away from you. 

I thought winning would be 

“Being a finalist was a honour, 

but to win when you consider 

the standard of work I was up 

against is incredible.” 

such a great achievement. At 

the same time I could barely 

describe how great it felt to be 

in the UK finals, not to mention 

the prospect of going to 

Amsterdam to represent the 

UK internationally! 

So what are you looking 

forward to most about going 

to Amsterdam? 

I’m really looking forward to 

recreating the colour once 

again, but getting it that bit 

sharper and even closer to 

perfection. I’m also excited 

about the whole experience of 

going there and representing 

the UK & Ireland for 2022. 

What does this win mean 

for you? 

It’s without doubt the greatest 

achievement in my career so far. 

It will inspire me to do more 

and to step up to the next level. 

There’s always another level to 

aspire to and this win will help 

me to get there. 

awards 

97

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business 

103

Global Creative Awards 2022 

Returning LIVE in 2022 with all categories 

The Global Creative Awards are the chance to fully showcase their unique creativity without limitation across 7 unique 

categories. Stylists can compete in two different ways - the Technical Awards, which include a live competition, in 

three different categories: New Talent Colorist of the Year, Creative Colorist of the Year and Creative Haircutter of 

the Year. Alternatively, they can enter the Editorial Awards, a photo only competition, with four categories: Men‘s 

Hairstylist of the Year, Salon Team of the Year, Avant Garde Stylist of the Year and Editorial Colorist of the Year. 

The Global Creative Awards are open to all stylists worldwide that use Goldwell, KMS and Oribe. 

“We are excited to be able to return to a live event format for the Global Creative Awards in 2022. As we continue 

to recover from the global pandemic, it is wonderful to be able to stage a creative event that recognizes the 

incredible talent of the Kao Salon Family.”, says John Moroney, VP Creative & Communication. 

The winners of the Global Creative Awards will be announced during the Kao Salon Gobal Experience on October 

2nd 2022 LIVE in Amsterdam. 

Join us LIVE in Amsterdam for the Kao Salon Global Experience and follow us on social media 

to get every news first! 

You can also join digitally. Register now and tune in: 

www.kaosalondivision.com/globalexperience 

#creativityneverstops

New Talent Colorist of the year 

Epic Hair Designs 

Kirra Beckton 

Salon Cyan 

Emily Kooistra 

Salon Witová s.r.o 

Kristýna Dudková 

Helen Heinroos Hair 

Ellu Arula 

Haircut Aschenbrenner 

Lea Aschenbrenner 

Red Hill Hair Salon 

QichaoLiu 

Il Parrucchiere by Antonio 

Elisa Lanaro 

elina_sams 

Elīna Samsonova 

The Editor Salon 

Tiew Pei Yu 

Mariël Hairstyling 

Naomi Tielbeke 

Vivo 

Sam Stachurski 

A.k.a Luova 

Inka-Maria Sane 

Em Studio Ewelina S‘widerska 

Paweł Owerczuk 

Academia Topline Romania 

Cristian Sandor 

Pause 

Yvette De Beer 

D'Autor by Rafa Monzó 

Caroll Katerine Santos Moreno 

Zobrist Intercoiffure 

Fiona Machaz 

Chic Shock 

Jin-Qi (Eric) Hu 

Tony Wood Hairdressing 

Lucia McEvoy 

SLaM Salon 

Sviatlana Kananenka 

UKRAINE 

USA 

VIETNAM 

SWITZERLAND 

TAIWAN 


POLAND 

ROMANIA 

SOUTH AFRICA 

MALAYSIA 

NETHERLANDS 

NEW ZEALAND 

GERMANY 

HONG KONG 

ITALY 

AUSTRALIA 

CANADA 

CZECH REPUBLIC 

ESTONIA 

technical 

categories 

UAE 

SPAIN 

NORDIC 

LATVIA 

Slava_trend 

Viacheslav Skrypnichenko 

The Upper Hand 

Lorian Landrum 

Nam Hair Salon 

Anh Tuan Cao

Creative Colorist of the year 

Mazí Hair 

Rachael Parsons 

Klipp Frisör GmbH 

Pamela Mayr 

Salon Cyan 

Jagoda Hall 

Salon Witová s.r.o 

Natálie Witová 

Helen Heinroos Hair Salon 

Natallia Luchakova 

Salon Pees 

Sabine Pees 

Red Hill Hair Salon 

Tasha Yip 

Hair Style Andrea 

Andreina Gambero 

DM Hairstudio 

Dina Meikšāne 

The Editor Salon 

Ian Lee Jia Pei 

Global 

Creative 

Awards 

2022 

Returning 

LIVE 

with all 

categories 

MEXICO 

POLAND 

Mullet 

Juan Antonio Piñon de León 

NETHERLANDS 

ROMANIA 

Twins Hair & Beauty Rolde 

Danielle Meijering 

Vivo Hair 

Lauren Gunn 

Studio S Style 

Svetlana Jouini 

Klimczak Hair Designers 

Paulina Kamin‘ska 

Beauty Palace by Floarea de Colt 

Nicoleta Sendrea 

Evolve 

Junz Loke 

Beauty on first 

Bernadine Bennie 

Ile Gallery 

Anabel Sevilla Arnaiz 

mad LUX 

Sara Taiana 

OHHO 

Bi-Hui (Una) Lin 

y12 salon 

Giampiero Renzetti 



USA 

VIETNAM 

SPAIN 

SWITZERLAND 

TAIWAN 

UAE 

GERMANY 

HONG KONG 

ITALY 

LATVIA 

MALAYSIA 

AUSTRALIA 

AUSTRIA 

NEW ZEALAND 

CANADA 

CZECH REPUBLIC 

ESTONIA 

SINGAPORE 

NORDIC 

SOUTH AFRICA 

POMO Hairdressing 

Stevan Dulay 

HDRM 

Renat Murzahaleiev 

Tangles Salon 

Jaidon Laferney 

Kim Loan Hairsalon 

Xuan Trang Nguyen

Creative Haircutter of the year 

Salon Origins 

Denise Meikle 

Daniela Hair Group 

Daniela Farzetti 

Soho 

Margita Jēkabsone 

NETHERLANDS 

Hairstudio Infinity 

Jessica Price 

Vivo Bethlehem 

Nicky Crombie 


#creativityneverstops 

Next 

Anders Møller 

Salon Fryzur "Włosów Kępa" 

Paweł Jas‘niewski 

Pasquale Hairstylists 

Yvonne Bryson 

D'Autor by Rafa Monzó 

Rafael Monzó López 

Haaratelier Aqualis 

Jérémie Locher 

Slam 

Emy Rose Traynor 


USA 

SWITZERLAND 

UAE 

SOUTH AFRICA 

SPAIN 

NORDIC 

POLAND 

CANADA 

NEW ZEALAND 

ITALY 

LATVIA 

technical 

categories 

ScullyScully 

Jacob Scully 

The Upper Hand - River Oaks 

Alex Tant

Men’s Hairstylist of the year 

Kapsalon Jos Verzijlberg 

Jos Verzijlberg 

Hare & Bone 

Andrew Plester 

HDRM 

Renat Murzahaleiev 

Hier en Dhaar 

Bikkel Jacobs 

NETHERLANDS 

NETHERLANDS 


UNITED KINGDOM 

NETHERLANDS 

Hier en Dhaar 

Jeffrey Den Dikkenboer 

MALAYSIA 

a+b Hair Studio 

Daniel Mhbh 



Salon Team of the year 

D'Autor By Rafa Monzó 

Artist Hairdressing 

editorial 

categories 



UNITED STATES 

MALAYSIA 

SPAIN 

Salon Prisma 

HONG KONG 


Hair Theorem 

The Birdcage Hair Salon 

“We are excited 

to be able 

to return to a live 

event format for 

the Global Creative 

Awards in 2022” 

John Moroney

Avant Garde of the year 

Decrypt Hairdressing 

Tom Yek Teng Siong 

Twins Hair & Beauty Dalen 

Manou Grijsen 

Temple 

Abbie Jackson 

Taz Hair Company 

Michael Shire 

HONG KONG 

CANADA 

AUSTRALIA 

NETHERLANDS 

MALAYSIA 

Ri Salon 

Lei Ronald 

UNITED STATES 

Trademark Salon 

Carlos Alvarez 



Editorial Colorist of the year 



Price & Driscoll 

Ben Driscoll-Price 

John Oliver’s 

Amy Wardley 

The winners 

of the Global 

Creative Awards 

will be announced 

during the 

Kao Salon Gobal 

Experience 

on October 2 nd 

2022 LIVE 

in Amsterdam 

editorial 

categories 


Adrine Petrosyan 

Jack & the Wolfe 

Jack Mead & Lydia Wolfe 

Gemini Salon and Garden 

Johnny Kelly 

SPAIN 

UNITED STATES 


UNITED STATES 

D'Autor By Rafa Monzó 

Rafa Monzó López

Estetica n. 3/2022 

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