Home Textile Exports September 2022

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Becoming
a center of
attraction
Turkey is taking firm steps towards becoming a center of attraction
far greater than ever before in its history. While the developed
countries are on the threshold of the second greatest economic
depression after the Second World War, and that this process has
been followed by social and political crises, Turkey is in a good
position within this grave global outlook with its production, exportation
and employment.
Home Textile Exports
Group Chairman
Publisher
Managing Editor
(Responsible)
Advisory Board
Editorial Consultants
Correspondents
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Amid global wars and pandemic, the country has determined to
become a hub of design, production, logistics and qualified labor
force of not only its region but the entire world. Its exports are
increasing fast, the start-up companies are emerging, all industry
branches are developing paving the way for more investments for
foreign and Turkish investors.
Exports soared by 28.7%
Turkey’s success in exports in 2021 continued in the 7 months of
2022. The country achieved the highest monthly export value in the
7th month, as it did in the first 6 months of 2022. Turkey continued
its track of records by making 7 out of 7. In the first 7 months of
the year, Turkey’s total exports amounted to 144.4 billion dollars.
In July, the foreign trade volume soared by 28.7 percent compared
to the previous year and reached 47.7 billion dollars. This value is
the highest export figure for the month of July ever measured. The
imports in July amounted to 29.1 billion dollars.’
The home textile exporters are also doing well regarding developing
exclusive designs, innovative products and using effective marketing
tools. We wish them all success in their endeavors.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
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Tel: +90 212 454 22 22
Faks: +90 212 454 22 93
www.hometextile.com.tr
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
Ismail OZCELIK
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8
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EVENTS
Textiles Matter:
Heimtextil Trends 23/24
define the future of home
and contract textiles
The Heimtextil Trend Preview 23/24 presented future-oriented design concepts and
inspiration for the textile furnishing sector. Under the motto ‘Textiles Matter’, Heimtextil
2023 sets the benchmark for tomorrow’s forward-facing and sustainable textile furnishing.
Hence, the focus is on circularity. From the Flemings Hotel Riverside Frankfurt, Marta
Giralt Dunjó of futures research agency FranklinTill (Great Britain) presented the design
prognoses for 23/24. At the coming Heimtextil in Frankfurt am Main from 10 to 13
January 2023, the presentations of progressive new products will generate stimulating
impulses in the Trend Space.
T
he Heimtextil Trends are a must for international
visitors. Based on concentrated
analyses and expert knowledge, the
Heimtextil Trend Council – consisting of
FranklinTill Studio (London), Stijlinstituut Amsterdam and
Denmark’s SPOTT Trends & Business agency – offers insights
into the future of the national and international market.
The focus is more than ever before on sustainability
and the circular economy, the main factors in setting the
trends for the season 23/24. “We are delighted to offer a
foretaste of and a guide to tomorrow’s textile furnishings
at our Heimtextil Trend Preview 23/24, which reveals opportunities
and solutions for the sector on its way into a
sustainable future”, reported Olaf Schmidt, Vice President
Textiles & Textile Technologies at Messe Frankfurt.
September 2022

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EVENTS
Textiles Matter / Photography by Pim Top for FranklinTill
Textiles Matter: bear responsibility
Textiles are an integral part of modern life. The material
applications and the manufacturing processes are no less
multifarious than user expectations. And this represents a
great challenge for the international textile industry, which
obtains its raw materials from a broad spectrum of sources
and uses numerous processes to make a huge variety
of products. This offers a great potential for the sustainable
development of the textile industry in the future. The
Heimtextil Trends show ways in which this potential can be
untilized and sustainable developments promoted. Under
the motto ‘Textiles Matter’, visitors can explore concepts for
increased circularity, which will generate new impulses for
the sustainable market of the future.
“Considering the state of environmental emergency we are
currently living through, the textile industry has a responsibility
to examine its processes, and change for the better.
That is why for this edition of the Heimtextil Trends we are
taking a materials first approach, and focusing on the sourcing,
design, and sustainability of materials. Textiles Matter
showcases the potential of circularity and celebrates design
initiatives that are beautiful, relevant and importantly sustainable”,
explains Marta Giralt Dunjó of FranklinTill.
Change via circularity
The Trend Space at the coming Heimtextil 2023 will revolve
around ideas and solutions for circularity in the textile sector.
How can textiles be produced in a sustainable way?
What recycling options are there? What does the optimum
recycling of textile products look like? Within the framework
of the circular economy, materials are continuously reused.
On the one hand, this reduces the need for new raw materials
and, on the other hand, cuts the amount of waste
generated. In the technical cycle, inorganic materials, such
as nylon, polyester, plastic and metal, can be recycled with
no loss of quality. In the biological cycle, organic materials,
such as linen and bast fibres, are returned to nature at the
end of their useful life. This is the basis of the four trend
themes: ‘Make and Remake’, ‘Continuous’, ‘From Earth’ and
‘Nature Engineered’.
September 2022

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EVENTS
Make and Remake
Make and
Remake /
Photography
by Pim
Top for
FranklinTill
Pre-used materials, deadstock and remnant textiles are given a new lease of life with the
focus shifting to the aesthetics of repair and taking the form of a specific design element
of the recycled product. Bright and joyful colours and techniques, such as overprinting,
overdyeing, bricolage, collage and patchwork, result in new and creative products. Layered
colour patterns and graphics lead to bold and maximalist, yet conscious, designs.
Continuous / Photography by Pim Top for FranklinTill
Continuous
The Continuous trend theme describes
closed-loop systems in which materials
are recycled into new, waste-free products
again and again. Putative waste
materials are separated out and reprocessed
as new fibres, composites and
textiles. Thus, synthetic and cellulose
yarns can be produced zero-waste.
Thanks to technically advanced reclamation
processes, the materials retain
their original quality and aesthetic.
Practicality, essentialism and longevity
determine the design of Continuous
products.
September 2022

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EVENTS
From Earth /
Photography
by Pim
Top for
FranklinTill
From Earth
This theme focuses on the natural world and harmony with the nature of organic materials.
Natural colours communicate warmth and softness. Imperfect textures, signs of wear
and irregularities create ecological and earth-born aesthetics. Earthen and botanic shades,
natural variation and tactile richness dominate the From Earth segment. Unrefined and raw
surfaces, unbleached textiles and natural dyes celebrate materials in their original states.
Nature Engineered
A reinterpretation of the concept of
“natural”: Nature Engineered uses mechanical
means to elevate and perfect
organic materials, such as bast fibres,
hemp, linen and nettles. Cutting-edge
techniques process natural textiles
into sophisticated and smart products.
Combined with shades of beige and
brown, clean lines and shapes are the
distinguishing features of this theme.
Nature Engineered / Photography by Pim Top for FranklinTill
Forming the heart of the fair, these sustainable
and future-oriented trends will
be shown systematically in the Trend
Space area of Heimtextil in Frankfurt
am Main from 10 to 13 January 2023.
The trends provide orientation and offer
insights into the future of home and
contract textiles for visitors from all
over the world.
September 2022

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PROFILE
HTE
Hi-End Accents puts a fashionable
spin on natural fibers and ecofriendly
constructions,
AAt the crux of the company’s seasonal
introductions are two main style stories:
Modern Glam and Modern Rustic.
“We’ve been seeing high demand
from designers for these two categories,
and as we all know, what designers are asking for
typically percolates down to mass in a cycle or two,”
explained Jonatan He, who recently joined Hi-End
Acccents under the newly created role of director.
He elaborated: “Our Modern Glam Collection marries
the latest style trends with classic design elements,
blending both form and function.”
This collection centers on luxury fabrics, special details,
metallics fabrications and high-shine accessories—”all
of which result in an elegant, refined home,” He said.
These include:
• Pastoral Jacquard, an updated take on traditional
French toile. It features idyllic scenes from the countryside
woven in rich, metallic yarns for a smooth touch.
• Lyocell, a grouping of quilts, duvets and sheet sets
made out of 100% Lyocell. Touting a soft sheen and
signature breathability, Lyocell is an eco-friendly alternative
to traditional fibers. “Lyosell is one of the most
beautiful prints we’ve introduced,” said Zheng, explaining
Hi-End Accents partnered with Covington Fabrics
for the artwork of the 14-color floral print pattern.
The Modern Rustic collection blends sophisticated
touches with rustic elements, including sleek, industrial
lines, bursts of cozy texture and nature-inspired
accouterments. The result is informal elegance that is
upscale yet approachable. The offerings include:
• Stonewashed Cotton Canvas, a grouping of coverlets,
duvets and shams (standard and euro) made out of
all-natural cotton canvas and including an oversized
box stitch design and stonewashed texture. The initial
offering spans a palette of six “cozy comfortable colors,”
Zheng noted – terracotta, sarsaparilla, duffle bag,
denim, stone, and charcoal. More colors will be added
this fall.
• The Maguey collection, comprising throws and pillows
that have been handwoven by a collective of 50 weavers
in Guatemala. Each item takes upwards of 40 hours
to craft and create.
September 2022

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PROFILE
HTE
Coyuchi launches public offering
under regulation A+
CCoyuchi, the first organic luxury home
goods brand for sustainable living, announces
today the opportunity for the general
public to invest through a Regulation
A+ offering for the first time in its 30+ year
history. This Regulation A+ offering has been qualified
by the SEC and the company is now accepting investments,
along with the chance to become part of its mission
to reinvent home textiles with sustainable practices.
The offering circular can be reviewed here. Coyuchi
has been in business for more than 30 years and has
set the standard for sustainable home textiles, creating
the market and demand for organic luxury home goods.
Coyuchi’s sustainability mission and circular business
model have proven a clear draw for customers. Over
the last two years, Coyuchi’s net income has soared,
with some notable highlights:
• $33.3 million in net sales in 2021
• 26% year-over-year net sales growth, while the industry
average is only 5%
• 200,000 active customers (with more than 100%
growth between 2019 and 2021) at a 35% customer
repeat purchase rate
Adding to its innovation beyond sustainable practices
and design, Coyuchi was an early adopter of a direct-to-consumer
sales and marketing approach; creating
a distinct advantage over incumbents and start-up
newcomers in the luxury space.
With over 30 years of operational and market knowledge
of sustainable textiles, the time to raise money
through the public is now. Seventy four percent of consumers
are willing to pay more for sustainable products,
a pattern that has only continued to increase over
the last few decades. Coyuchi’s largely millennial customer
base is no exception: millennials favor ethical
consumption over price when purchasing goods and
services and 83% of millennials want the brands they
purchase from to align with their beliefs and values
(source). According to McKinsey, millennial spending
is expected to increase to $8.3 trillion by 2025; an investment
in Coyuchi highly aligns with one of the more
powerful consumer groups to date.
Coyuchi is a profitable company with experienced
leadership and a substantial direct-to-consumer model
(over 80% of its sales are directly through coyuchi.
com). Sustainable products are the fastest growing sector
of the home goods market, and Coyuchi is poised
for a new phase of growth as the world awakens to
sustainability at scale.
September 2022

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PROFILE
Bearaby expands product line with
new sustainable body pillows
BBearaby, the sustainable home wellness
brand dedicated to design-forward products
for mental, emotional, and physical
wellbeing, today launched The Cuddler,
an ergonomic body pillow that provides
soothing, sustainable support. After gaining
popularity with its patented hand-knit weighted blankets,
Bearaby has continued to innovate and expand further
into the wellness and home decor categories, offering
sustainable solutions everyone can benefit from.
Following the highly successful launch of Bearaby’s sensory
knot pillows that have sold out four times since April,
The Cuddler molds to your shape, providing full-body
support and alignment. Made for side sleepers, expecting
mothers, or anyone looking to relieve stress or seek relief,
The Cuddler is packed with therapeutic benefits without
compromising on style or sustainability. Crafted from the
brand’s latest material innovation, Melofoam, an all-natural,
breathable, fully biodegradable responsive rubber
made from sap tapped directly from rubber trees, The
Cuddler is entirely compostable, continuing Bearaby’s legacy
of products with a fully eco-friendly life-cycle.
“We’re thrilled to introduce The Cuddler to our line of design-forward,
sustainable wellness products for the home,”
said Kathrin Hamm, Bearaby Founder and CEO. “It’s a natural
extension to our best-selling weighted blankets and
sensory knot pillows, and offers one more innovative way
that Bearaby is bringing comfort and rest into the home.”
Every Bearaby body pillow comes with a removable, 100%
organic cotton cover in white. Additional Cuddler Covers
are available in the brand’s signature colors including
Cloud White, Moonstone Grey, Asteroid Grey, Evening
Rose, and Midnight Blue so that customers can mix and
match depending on decor preferences.
September 2022

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PROFILE
HTE
A brand
new breath
in decoration:
Cozy & Soft
A brand new breath in
decoration with completely
natural materials, handmade
warm products:
Cozy & Soft.
T
The brand, which started out
with the motto ’Make house
to home’, adds a different
look to the decoration concept
in modern style. While
paying attention to details in
handmade designs, it is produced by considering
the quality. Each of the Cozy& Soft designs with
elegant handmade textile products, all of which
are produced from cotton and linen, reach their
customers and recyclable materials are used. The
products are sent with envelopes specially produced
for the brand from kraft paper. In addition,
the increasing fabric pieces are used on the products
and the unused ones are sent to recycling.
All of the Cozy & Soft products, which support
women’s employment in their workshops and
attach importance to creating cooperation with
women, come to life with natural materials. All
fabrics are selected either cotton or linen, and
each of them has an Oeko-tex certificate. In addition,
each piece can be combined with each other
in the collection created by Cozy & Soft, which
also offers free interior architecture services with
its own products to those who need interior architecture
support.
September 2022

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PROFILE
HTE
Crate & Barrel shifting to
preferred fibers for home
textiles goods
W
Within its soft home assortment, the company
has pledged that 60% of its textiles assortment
will be made with certified preferred
fibers by 2025. These will include organic, recycled
and responsible materials. The home
furnishings retailer will prioritize fibers the Global Organic
Textile Standard (GOTS) and Textile Exchange certification
standards to define preferred fibers from raw materials to
final product. Those standards apply to recycled fiber content,
responsibility sourced down and ocean waste, among
others.
Crate’s two other core goals for 2025 include 50% FSCcertified
furniture and 100% Greenguard Gold certified
Crate & Kids furniture. Together, the company’s goals focus
on leading Crate & Barrel, CB2, Crate & Kids and Hudson
Grace with corporate responsibility and responsible design
at the forefront of everything from products and packaging
to people and social wellness.
Increased transparency for tracking and reporting progress
across these commitments will be implemented as well.
More broadly, the company laid out seven core values guiding
its sustainability goals:
1. Climate Neutrality: Setting climate targets and reducing
carbon footprint, from factories and facilities to the customer’s
doorstep.
Increased transparency for tracking
and reporting progress part of newly
announced sustainability goals.
5. Empowered Employees: Empowering teams throughout
the organization to shape innovative sustainability programs
and put them into practice.
6. Conscious Customers: Simplifying the customer experience
to promote responsible shopping with clear labeling,
third-party verification and sustainable products.
7. Digital Responsibility: Improving privacy, security and
data collection while using tech solutions, such as remote
meetings, to reduce emissions.
“Our vision is to build a home with purpose in order to
create happier and healthier communities for future generations.
These goals represent our commitment to helping
our people and the planet thrive while growing our business,”
said Janet Hayes, CEO of Crate & Barrel Holdings.
“This is just the beginning; we are on a journey driven by
passion, transparency and accountability at every turn, to
leave the world a better place than we found it.”
2.Sustainable Materials: Using more sustainably sourced
materials in products, including FSC-certified wood, preferred
fibers and recycled packaging.
3. Ethical Supply Chain: Engaging and supporting suppliers
in continuous social and environmental improvement.
4. Circular Solutions: Exploring ways to replace single-use
consumption with circular projects, operations and products.
September 2022

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PROFILE
Kohl’s introduces revolving
private label brand built
around design diversity
T
The new Sonoma Community brand
kicks off today with an assortment
dedicated to Hispanic Heritage Month.
Produced through the work of Kohl’s
Diversity Design Council (DDC), the assortment
includes tees for the family,
tote bags, throw blankets, kitchen towels, pet bandanas,
hats, candles, kids books and more.
The Sonoma Community brand will offer seven
collections throughout the year to reflect different
cultural celebrations, including Lunar New Year,
Black History Month, Women’s History Month, Asian
American Pacific Islander Native Hawaiian Heritage
Month, Pride Month, Hispanic Heritage Month and
Veterans Day.
Kohl’s has a created a spin-off
label under its Sonoma Goods
for Life umbrella that will offer
curated designs in multiple
product categories.
“We know Kohl’s has customers and associates who
come from all different backgrounds, cultures and
ethnicities,” said Michelle A. Banks, Kohl’s chief diversity
and inclusion officer. “The debut of Sonoma
Community is the next step on Kohl’s DEI journey,
and through these collections, we are excited to
more purposefully deliver offerings that help our customers
and associates see themselves reflected and
represented in our brands.”
September 2022

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PROFILE
VCNY Home introduces new
Boho Brand, Indigo Ink
T
The eclectic, bohemian brand features
laidback looks with a worldly
flair for every room at home, from indoor
to outdoor and bedroom to bathroom.
The intricately designed brand
collection is crafted with globally inspired motifs, pops
of bold color, and richly crafted textures poised to quell
any wanderlust.
“Indigo Ink brings an adventurous and creative free-spirited
style home effortlessly and affordably,” said Toby
Cohen, co-founder and CEO of VCNY Home. “We introduced
Indigo Ink so that anyone could create a beautiful,
modern boho space that feels worldly and like an
everyday escape.”
Indigo Ink features on-trend globally-sourced and inspired
décor at accessible prices. A warm and earthy
palette with pops of jewel tones carries across the
collection, woven with rich textures and eye-catching
details. Reversible accents can easily be mixed and
matched for versatility and creative self-expression.
Upcoming Indigo Ink collections will include artfully woven
rugs, reversible comforters and quilts with mixed
prints, textured decorative pillows and throws, and
hard goods with macrame, rattan, tassels, and more
signature boho accents.
VCNY Home is a home textile industry leader with more
than 30 years of experience in home décor. Trusted by
top retailers and consumers alike, VCNY Home draws
inspiration from timeless designs and modern trends
to create affordable, quality decor solutions for every
room: bedding, bath, window, area rugs, home décor,
and more.
September 2022

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PROFILE
Win’s weighted blanket pioneer gravity acquires
infrared sauna blanket brand MiHIGH
W
Win Brands Group (“Win”), an omnichannel
retail platform that buys and builds category-defining
brands, announced today its
brand Gravity’s acquisition of MiHIGH, a pioneer
in the infrared sauna blanket space
that has grown 29% YoY to date.
Since Win’s acquisition of weighted blanket pioneer Gravity in
2021, the brand has doubled down on its commitment to creating
science-backed wellness products with the introduction of
portable weighted blankets for travel, 100% cooling weighted
blankets for hot sleepers, and lounging slippers for relaxation.
As consumers place an increased priority on wellness and broaden
its definition beyond fitness and nutrition to include overall
physical and mental health,2 the addition of MiHIGH to Gravity’s
offering will expand its positioning in the category. Further, the
integration is emblematic of Win’s philosophy of investing in and
scaling its brands through strategic acquisitions.
MiHIGH customers love the product for its convenience and
evenly distributed heat, as well as the wide-ranging health benefits
of using an infrared sauna including accelerated physical
recovery and calorie burn, better sleep, reduced stress, clearer
skin, and overall detoxification.
“With the acquisition of MiHIGH, we’re continuing to do what we
do best - delivering growth by acquiring industry leading brands,
and investing in our existing portfolio,” said Kyle Widrick, CEO
and founder of Win. “Even in the challenging headwinds we’re
seeing in the market more broadly, there are still great opportunities
for growth right now. We’re more equipped than ever to
capitalize on those opportunities and be a port in the storm for
brands seeking to scale in today’s climate.”
“We’re incredibly proud of the booming business we’ve built for
MiHIGH and becoming synonymous with the infrared sauna blanket
category in Europe,” said Ed Hodge and Wyatt Westmoreland,
co-founders and co-CEOs of MiHIGH. “By joining Win as part of
the Gravity brand, we’re thrilled at the opportunity to combine
forces with a pioneer in the wellness space to scale MiHIGH in
the US and beyond.”
September 2022

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PROFILE
Indo Count is ushering premiere
fitness brand into home textiles
Tpartner to create innovative, value-added products,
The Gaiam home collection will be
unveiled at the New York Home
Fashion Market next week.
“We were looking for the right brand
and we will deliver on the Gaiam brand promise of
making wellness accessible to everyone,” said KK
Lalpuria, executive director and CEO of Indo Count.
The products will be technology oriented, focusing
on the concept of “Refresh and Relax”. Product categories
include linens, fashion bedding, utility bedding,
bath towels and bath mats.
“We are excited to partner with best-in-class home
textile manufacturer Indo Count,” said James Setton,
COO of Galaxy. “With our extensive design and development
capabilities, we are excited to show the
retail community how Gaiam home will fit their product
line.”
September 2022

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TRENDS
Interior
trends by
Milou Ket
“Carpets and textile wall
hangings are essential, with
unexpected shapes, tufting and
fringes. Furniture is bold and
round, we see arches, and waves.
Color is valued again. Acoustic
objects are in demand.”
Famous trend forecaster Milou Ket first offers some
general information: “During the
pandemic we value our home even
F
more than before. It has to be our
sanctuary, our place for contemplation
and rest, but also as a place to
work from. Textiles play an important
role to sooth and heal and add
softness and friendliness. Tactility and cudly materials
are important, especially bouclé. Carpets and
textile wall hangings are essential, with unexpected
shapes, tufting and fringes. Furniture is bold and
round, we see arches, and waves. Color is valued
again. Acoustic objects are in demand.” She, then,
explains the details:
The first theme is “Essential Softness”, executed in
timeless classic neutrals, in combination with chalky
pastels. The second theme “Dream the Future”
works with fresh pastel colors where light and manmade
materials play an important role. The third
theme “Craft & Culture” is inspired by handicrafts
and diverse cultural influences. The fourth theme
“Color Clash” is showing primary and bright colors
in combination with black and white for a modern
direction. In “Wonders of Nature” we see how we are
inspired by nature and sustainability to come up with
eco-responsible materials and production methods.
In the last theme “Eclectic Luxury” the emphasis is
on glamorous and luxurious interiors, combined in
an unorthodox way, inspired by history with a twist,
art-deco and the curiosity cabinet. The colors are
deep and rich, inspired by gems.
September 2022

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1.Essential Softness
The first theme is called “Essential Softness”. It is
a timeless direction, reminiscent of Scandinavian
as well as Japanese interiors. The design is simple,
quiet without superfluous details and it is functional.
Nature plays an important role, a lot of attention
is given to sustainability and longevity, especially
for materials and production methods. Alternative
natural materials are used, such as fungi and leather
made of fruit waste, corn, banana, recycled pet
bottles, paper, coffee grind, etc. etc. We value our
homes even more, especially during the pandemic,
as our sanctuary, our safe heaven and as our hiding
place where we can reflect, meditate, work and enjoy.
The shapes are voluminous, round and friendly.
We see waves and curves. The materials are quite
heavily textured, we see bouclé and tweed, but also
cuddly materials such as mohair, fake fur and wool.
Carpets and textiles are important to convey this
need for softness. We see high/low effects through
tufting, loops and fringes. Striking are the unexpected
shapes of carpets. Furniture should be versatile.

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TRENDS
2. Dream the Future
The second theme is called “Dream the Future”.
It is a modern, innovative direction, with phantasy
and surreal effects, almost like a dream. The materials
that are used contribute to that. They are often
man-made, such as glass, Perspex, polyester
resin and plastic. Also recycled polyester is applied.
Transparency, special gradient effects and shifts of
colour give a modern touch to the interior. It is often
associated with light effects, sometimes with an acid
or neon colour touch to convey a specific tension. In
the prints we see for instance water colour effects,
but also at random spots and stains. Often the patterns
are playful and whimsical, curtains are often
transparent. As part of the dream-like atmosphere,
we see more and more renderings. It is sometimes
difficult to distinguish fake from real. Also gradients,
iridescence and the play with transparent layers is
important. In the architecture we see arches, circles
and rounded shapes. More technical 3-D effects add
depth to materials and give an interesting contemporary
or even futuristic texture. Geometry, stripes,
stylized patterns and hand painted patterns are applied
on fabrics and carpets. The shape of carpets
is unexpected and full of phantasy. Murals are popular.
Acoustic products play an important role and
are also used as room divider and are often made of
recycled pet felt.
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TRENDS
3. Craft & Culture
In this styling direction “Craft & Culture” we notice
that the attention for hand made products has
grown. One-of-a-kind products, preferably with imperfections,
wabi sabi, are valued and add character
and personality to an interior. It also tells the story of
the resident. Traditional techniques are appreciated
such as ikat, shibori, tie & dye, kilims etc. We see
new interpretations of these century old techniques,
for instance in unexpected combinations or different
applications. Natural materials are in demand, such
as wood, cork and bamboo, raffia, rattan, terra cotta,
linen, hemp etc. We love the irregularities that show
in the application of the materials, the unevenness
and unpredictability, caused by chance. The utterances
of different cultures with their local materials,
skills and knowledge are blended into a highly
personal interior. Especially the handwork from
Morocco and in general from Africa shows in carpets,
textiles, wickerwork and ceramics to name a few. As
in other styling directions textures are appreciated
here too. Handmade cushions show fringes, tassels
and are hand tufted. Products from recycled or other
conscious sources will gain importance.
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4. Colour Clash
This style direction “Color Clash” is about primary
and very bright colors, that are often applied in a single
product, especially small furniture and accessories.
They are often too bright to apply in an interior,
although they may be used in wallcoverings as an
eyecatcher. But they are mainly used for decorative
products that stand out, such as carpets or textile wall
hangings, vases, a single piece of furniture etc. We
see influences from Modern Art, Bauhaus, but also
more playful and whimsical art movements such as
Memphis. Vasarely, Sonya Delaunay and re-editions
of Bauhaus products are examples. Color blocking is
also important. The emphasis is on man-made materials
such as glass, Perspex, acrylic, resin and plastic.
Graphic effects, sometimes in black and white, are
important, such as stripes, checkerboards, enlarged
pixels, facets and geometric patterns. All kinds of
light effects play a role, we see lenticular materials,
and application and integration of adaptable colored
Led’s. In the architecture we will see, also in
this style direction, more rounded shapes, such as
arches or circles. Renderings with Augmented Reality
will become more and more important. Small furniture
such as side tables and stools are important to
adapt to different situations in a versatile interior.
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5. Wonders of Nature
In the styling direction “Wonders of Nature” we see
how issues as care for the environment, sustainability,
conscious consuming and the concern for climate
change are the drivers behind this theme. We are
trying to diminish our ecological footprint by using
alternative materials such as fungi, corn, banana
leaf, bamboo, cardboard, vegan leather and using
food waste such as coffee grind. Renewable natural
materials such as linen, hemp, raffia, rattan, wood
and recycling are a must. Flora and fauna are depicted
in wallcoverings, posters, cushions and other
decorative products. We see plants, foliage, insects,
birds, butterflies, or products with a nostalgic association.
We see a glorification of wild nature sometimes
from the past, with exotic trees and plants,
plantations with palm trees, exotic birds and flowers,
tigers, monkey’s, jaguars, but also creatures of the
sea. We enjoy the soothing and calming effects of
the color green, also for paint. Botanical prints are
popular, with pictures from natural history books.
Carpets and textile wall hangings take on unexpected
shapes, sometimes reminiscent of flowers. Textures
with tufting, high/ low reliefs are important. Green
colors are sometimes combined with dusty pink and
terra shades.
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6. Eclectic Luxury
In this direction “Eclectic Luxury” the inspiration
comes from opulence, glamour, nostalgia and history,
sometimes history with a humorous twist. Also,
Bohemian influences play a role. Gold, in small
touches or thin lines, plays a role, as we can see
in Art Deco wallcoverings and fabrics. The curiosity
cabinet continues to play an important role. We see
ideas from Natural History books, science, botanical
prints, collections and discoveries from the animal
kingdom and nature, stuffed animals, rare precious
stones, glass domes, corals and shells, fragments of
classic statues from the Greek and Roman era. There
also can be a modern approach with bright light effects
against a dark background, iridescence and aurora
borealis and oil spots effects. Mid Century furniture
is important, especially in velvet with a golden
or copper accent, and fringes for a dramatic effect.
Leather and welded materials are applied. Dark colors
for paint give a moody atmosphere to the interior.
Precious stones such as marble, and tiger eye
are popular: real, as veneer or as imitation. Acoustic
properties remain important. Embroideries, velvets,
and traditional patterns play a role in fabrics. Rhythm
and lines come forward in the softer than before contrast
between black and white or black and beige.
Contact: studio@milouket.com
Turkish agent: didem@fabric concept
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PROFILE
HTE
Korteks offers environmental
products developed with innovation
and technology
Korteks, one of the largest
polyester filament yarn
producers of Europe,
continues to develop
innovation and technologyoriented
products that
reduce environmental
impact and generate value
within the framework of
Zorlu Holding’s “Smart
Life 2030” vision.
T
oday, Korteks -one of the largest integrated
polyester yarn producer and exporter companies
in Europe- operates in a production
area of 350 thousand m2 in Bursa with
nearly 2300 employees. Producing 2,750
polyester filament yarn types in total, the company meets
17% of Turkey’s yarn needs alone with its annual production
power of 200 thousand tons. Korteks exports to 50
countries on 5 continents, including Germany, Belgium,
England, France, Poland, Italy, Spain, USA, Canada, Egypt,
Mexico, and South Africa.
As one of the leading manufacturers of technical textiles
in Turkey, all production facilities of Korteks are designed
to produce high-count filament yarns with high quality and
special features.
Being one of the world’s leading facilities in terms of technology,
Korteks combines its know-how with R&D and
innovation to produce innovative products focused on
improving customer experience. The yarns produced by
Korteks are used in various areas such as garment, carpets,
upholstery, bedding, curtains and automotive products
such as headliners, seats and door covers, outdoor
applications such as awnings, tarpaulins, outdoors.
Making yarns functional in the R&D center
Korteks collaborates with many universities and research
institutions to have a more substantial existence in the
smart textile market by making yarns functional in its
September 2022

61
R&D center. With a circular economy-based approach, the
company produces TAÇ UV Resistant polyester yarns developed
for outdoor fabrics such as awnings, tarpaulins,
garden furniture; DRY TOUCH® products allowing the air
to be breathed easily from the outside to the inside and
the moisture to be given to the outside- that are used in
sportswear, underwear, denim wear, work uniforms and
TAÇ REBORN recycled polyester filament yarns, in which
PET bottles and yarn wastes are used as raw materials.
Also, Korteks produces branded products such as TAÇ
Flame Retardant, TAÇ Cotton-Like, Taç Milpa-Like, Taç
Linen-Like, and TAÇ Antistatic, which are technical textiles
and specialty products with high-added value, requiring
special production processes.
Innovative products from Korteks
• Water-friendly Dope dyed colored yarns: In this product,
the yarn is colored without consuming water, which
is one of our essential natural resources. Thanks to the
Masterbatch facility, we can offer hundreds of alternatives
colors.
• Functional yarns that prevent color fading: TAÇ UV
Resistant polyester yarns are developed for outdoor fabrics
such as awnings, tarpaulins, and garden furniture.
They slow down color fading caused by sunlight.
• Outstanding performance with DRY TOUCH®: DRY
TOUCH® is the certified performance fabric brand of
Korteks. With fabrics that allow the air to be breathed from
the outside to the inside and the moisture from the inside
to the outside, it provides real ease of use in sportswear,
underwear, denim wear, work uniforms.
• Fluorescent yarns offer solutions for work safety uniforms.
• Thermal-featured yarn helps the user to impove thermal
comfort against the harsh conditions of winter.
• Recycled polyester yarn produced from PET bottles and
yarn waste: With recycled polyester filament yarn production,
PET bottles are used as raw materials as waste PET
bottles are collected from nature. Thus, it contributes to
environmental cleaning. In addition, waste PET bottles
and yarns are reused in RPET production and regained
into the economy.
• Flame retardant yarns: These yarns meet the test standards
of America, France, and England and they offer a
flame retardant feature in case of fire and provide longterm
protection.

66
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PROFILE
L
ima Logistics, which was included in the
list as a result of the “Best Employers of
Turkey” research organized by the Great
Place to Work Institute (GPTW) every year,
won the award. At the award ceremony held in Wyndham
Grand Istanbul Levent, Lima Logistics made its mark on
the list of the best employers this year.
Lima Logistics, which won the ‘Best Employers of Turkey’
award organized by the Great Place to Work Institute, aims
to keep employee loyalty and motivation high as a company.
Lima Logistics, which develops innovative projects
by supporting personal development within the company,
is proud of being a great workplace for its employees by
strictly adhering to the principles of equal opportunity,
with the ‘Best Employers of Turkey’ award.
Scored 93 on the Trust Index
‘Proud award of Lima Logistics’
Participating in the Great Place to Work Recognition program,
Lima Logistics achieved 93 points in the trust index,
in which employees’ perceptions of corporate culture are
measured. Lima Logistics, which successfully passed the
analysis of the analysis of the corporate culture, in which
all company practices were discussed, was deemed worthy
of the award. Companies participating in the program
are evaluated by their employees under main headings
such as reliability, dignity, fairness, pride and team spirit.
A total of 24 different criteria, including participatory management,
ethics, working environment and fair treatment,
have an important place in the evaluations.
The Great Place to Work Institute is known as the institution
that implements the most extensive research in the
field of corporate culture in the world, with its analyzes involving
nearly 7,000 businesses and more than 16 million
employees every year.
Lima Logistics founding partners Sinan Türel, Vedat Çelik,
Hamdi Bülbüldere and Cenker Ural as well as company
employees attended the ceremony held at Wyndham
Grand Istanbul Levent.
Lima Logistics, which was established in Bursa in 2013
and started to serve in the field of international logistics,
besides its successful operations in the textile and automotive
sectors, it offers fast, safe and economical solutions
in the fields of sea, road, railway, intermodal, international
express courier, fair and event transportation,
especially by air.
September 2022

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PROFILE
HTE
Maxhomen globalizes
with the slogan of
“expansion”
The Maxhomen brand,
addresses A-Plus consumer
group, bears meticulousness
and responsibility from
selection of raw material to
post customer satisfaction at
every stage. The company
attaches the importance
of environmental friendly
production solutions without
sacrificing quality.
Mutlu Acer, Maxhomen company representative,
gives information about the product
range and export markets.
Can you mention the work of your
company, your production and product groups for
the home textile industry?
We offer a comprehensive range of products with our
MAXHOMEN brand. We are open to almost any innovation
in our products, including but not limited to those listed
below.
September 2022

As home and hotel textiles;
69
Towel, Bathrobe Group: Hand
towel, foot towel, bath towel,
loincloth, kimono bathrobe, and
mat.
Bed Linen Group: Duvet cover,
bed sheet, pillow case, bedspread
Baby Textile: Organic baby bathrobe,
towel, apron, blanket
Kitchen Group: Table Cloth, Tea
Towel
Home Apparel: Pajamas, basic
t-shirt, sweatshirt, shorts set
What is your monthly
production capacity?
Our average annual capacity is
1,000 tons in the towel group;
1,000,000 meters in home textiles.
How much of your export
sales are covered? What are
your current export markets
and your goals in this area?
Our export sales is 80% of our
revenue. Our current export markets
are USA, Canada, Australia,
United Arab Emirates and Qatar.
Our 2022 target is specifically
European and British markets
and we already started required
preparations according to this
target.
How has the pandemic
affected your company?
What changes have you
observed in your current markets and export
volume?
During the pandemic , communication, shipping and production
issues were experienced due lacks in customs
and transportation by global curfew applications. These
matters caused a decrease in our direct exports. And at
the same time, we experienced an explosion in our online
sales hence people shopped online more than ever
during pandemic , so we oriented our sales strategy accordingly
in this period. After a significant weakening in
global economies last year, now we see an upward trend
in textile industry.
What are your plans for 2022? Do you plan fairs
at home and abroad? What are your products that
you will exhibit at these fairs and that you are
assertive?

70
PROFILE
HTE
Vellux, the plush blanket brand that has been
a staple in American homes for more than
50 years, is moving into new territory.
Brand owner WestPoint Home is adding new
fabrications, wearable blankets, pet beds, a wide variety
of throws and new core blankets.
Vellux branches out
“The blanket category is one of our best businesses
and Vellux is one of our strongest brands”, said
WestPoint Home CMO Regan Iglesia. “We took the
opportunity to expand our assortment, inject a lot
of fashion, and upgrade our fabrications in 2022 in
order to keep up the momentum.” The new Vellux
Cuddle Collection, made of a lightweight but warm
fuzzy-knit fleece, launches with the the Super-Soft
poncho, the Coziest robe and a three-piece gift set
that includes a throw, slippers and Eye mask. Colors
include cream, soft blush, and charcoal.
Parachute breaks new ground
with designer to the stars
The DTC retailer’s limited edition Jake
Arnold for Parachute marks its debut collaboration
with an interior designer.
This 11-piece collection is an evolution of the minimalist
trend that has dominated the design industry
with a focus on texture, detail, and print. Parachute
describes the capsule as California modern, with a
touch of English whimsy that recalls Arnold’s London
roots.
The assortment includes garment washed linen bedding
sets, linen curtain panels, a linen throw, a printed
linen robe, linen pillow covers, a linen bed skirt,
an Alpaca boucle throw and a velvet lumbar pillow.
“We’ve long been fans of Jake Arnold‘s unique aesthetic
and bold design choices and I’ve always felt
they aligned with Parachute’s elevated yet effortless
aesthetic,” said Parachute founder and CEO Ariel
Kaye. “This collection adds a sense of richness to
the home through an elevated.
September 2022

Elisabeth York unveils collections
designed to foster serenity
71
New Elisabeth York collections aim to revitalize clas-
style with rich color and new artisan elements. Nsic
The Shyla Ash collection is designed to offer elegant
simplicity and extraordinary detail. The 100%
cotton bedding features a handcrafted candlewick
embroidered damask pattern for a look of effortless
elegance with layers of luxe texture. Chander, Elisabeth York’s new
coverlet collection, creates an elevated look with a lightweight foundation.
Constructed of chenille with a cotton velvet trim in soothing
sea glass and dove colorways, these coverlets can fit into a coastal
or everyday bedscape.
The Avon dec pillow collection features an organic tone on tone embroidered
design and the everyday luxury of plush cotton velvet in
a pattern alluding to a subtle animal print. Elisabeth York’s Ishana
collection, which was introduced last year, is expanding color offerings
this season with ash, navy, and sea glass variations in both the
decorative pillow and throw. Its cotton velvet base and ruffled satin
edge conveys as sense of femininity.
Malouf unveils bundled
bedding essentials sets
WWeekender Essential Bedding Bundle
includes two medium-firm shredded
memory foam pillows, double-brushed
microfiber sheets, and a liquid-proof jersey
mattress protector.
“We’re always looking for ways to simplify the sales
process for our retail partners, and that’s one of the
things we’re achieving with this Weekender launch,”
said Ashlee Willes, brand manager at Malouf. “When
a customer purchases this bundle, they get all the
sleep accessories they need in one convenient package
that’s easy to ship and transport.”
Weekender is a sister brand of Malouf and focuses
on value mattresses, bed frames, furniture and sleep
accessories. “Several of our retail partners have success
with attaching accessory bundles to a mattress
purchase,” said Jesse Gibbs, VP of national sales.

17 - 21 Mayıs 2022
İ S T A N B U L
Stand No: HALL 2 C15